Podcasts about edelman pr

This episode is “a little something extra” for everyone today, as this is the 200th episode. Nikki had no idea this podcast she started in March 2020 would grow to 200 episodes, providing value for the amazing Sales Maven Community and beyond. This podcast is able to continue thanks to listeners like you! Your very own Sales Maven, Nikki Rausch, is here to offer tips, techniques, and strategies to master your sales conversations. Discover methods to place yourself in the position to thrive in business and produce true value for your audience. Today, two wonderful clients, Cherylynne Crowther and Angela Foster, and Nikki's lovely team bring up sales questions in an on-air coaching call episode of the Sales Maven Show. Cherylynne Crowther guides individuals on a transformative journey in the realm of special education advocacy. Her immersion in special education advocacy ramped up early in the pandemic closures when she joined the board of directors for a special education advocacy group. Cherylynne's career has focused on communication and information. Her management background in journalism and communication, including as an Emmy-award-winning executive producer at KING 5 TV, MSNBC.com, Edelman PR, and TEDxSeattle, paves the way for an unparalleled experience. After 20 years as an executive in the fashion and beauty space, Angela Foster is now a Petite Style Coach. Busy, high-achieving, Petite women hire her to create a closet filled with clothes that fit their height and flatter their body shape. Her clients are confident in being visible and representing their business and personal brand in any professional setting. In today's episode, Nikki gathers her team of lovely ladies, Kathy Bliss, Jayme Richardville, and Melissa Spindler, alongside two wonderful clients, Cherylynne Crowther, and Angela Foster, for a lighting round on-air coaching call answering questions. Listen as Nikki answers questions about her approach to upcycling free offers, her favorite thing about being the Sales Maven, and the #1 sales question people asked her over the years. Nikki invites you to join the Sales Maven Society. Don't miss this opportunity for you and Nikki to work together. Bring your questions, concerns, and sales challenges, and she provides answers and guidance to boost your confidence. Join the Sales Maven Society here, click add to cart, and then checkout and use coupon code: 47trial to get your first month for $47.00!   In This Episode: [00:27] - Welcome, and thank you for listening! [02:11] - Cherylynne Crowther questions if she should offer sliding scale pricing. PART 1 [04:56] - Cherylynne questions if she should offer sliding scale pricing. PART 2 [07:36] - Nikki explains how to upcycle free or discounted services to benefit a broader audience. [09:46] - What is Nikki's favorite thing about being the Sales Maven? [12:00] - What is Nikki's most unpopular opinion about business? [14:57] - Angela Foster wonders which question people don't think to ask Nikki. (Hint: Lifetime Value) PART 1 [17:54] - Angela Foster wonders which question people don't think to ask Nikki. (Hint: Lifetime Value) PART 2 [19:41] - Nikki jokes about how bad she is with anniversaries. [21:38] - What's the best response when people say “No” to a pitch? [23:38] - Nikki reveals the #1 sales question people asked her over the years. [25:20] - What was Nikki's ultimate goal when building Sales Maven? [27:06] - Nikki shares which sales deal she's most proud of over the years. PART 1 [29:29] - Nikki shares which sales deal she's most proud of over the years. PART 2 [31:11] - Thank you for listening. Nikki is so grateful you are here!   For more actionable sales tips, download the FREE Closing The Sale Ebook.   Find Nikki: Nikki Rausch nikki@yoursalesmaven.com Facebook | Twitter | LinkedIn | Instagram Sales Maven Society Work With Nikki Discussion To download free Resources from Nikki: www.yoursalesmaven.com/maven    Find Cherylynne: Cherylynne Crowther LinkedIn    Find Angela: Angela Foster LinkedIn   Previous Episodes: Episode 155: Thought Leadership & Sales Episode 100: 100 Episodes – Sales Maven Team & Questions For Nikki

My new book Reframe Your Brain, available now on Amazon https://tinyurl.com/3bwr9fm8 Find my "extra" content on Locals: https://ScottAdams.Locals.com Content: Politics, President Javier Milei, Vivek Ramaswamy, Ilya Sutskever, Elon Musk, Grok, ChatGPT, Hillary Clinton 2024, President Trump, Alex Jones, WaPo Fake News, Hoax Quiz 7, Edelman PR, Anne Applebaum, Mike Benz, Harvard Claudine Gay, DEI Failure, Statistical Mechanics, President Zelensky, Ukraine War, Scott Adams ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ If you would like to enjoy this same content plus bonus content from Scott Adams, including micro-lessons on lots of useful topics to build your talent stack, please see scottadams.locals.com for full access to that secret treasure. --- Support this podcast: https://podcasters.spotify.com/pod/show/scott-adams00/support

This series tells the story of Boris Johnson, from boy to man to prime minister - and now beyond. For this special bonus episode - recorded just after the Privileges Committee found that he had deliberately misled the Commons over lockdown parties at Number 10 - we're looking back at his first year after Downing Street. From his last-ditch attempt to regain the Tory leadership to his controversial resignation honours list to his fulminating response to the Privileges Committee report, we look at Boris Johnson's post-prime-ministerial career and ask what's coming next - will he be back? Guests: Sir Anthony Seldon, historian, headteacher and author of Johnson At 10: The Inside Story Will Walden, executive director at Edelman PR, formerly Boris Johnson's Director of Communications and Senior Counsel Claire Bullivant, founder and editor of the Conservative Post and CEO of the Conservative Democratic Organisation Charlotte Ivers, political correspondent at Times Radio and columnist for the Sunday Times Producers: Lucy Burns and Natasha Fernandes Series editors: Penny Murphy and China Collins Production coordinators: Maria Ogundele and Sabine Schereck Studio engineer: Neil Churchill

Today, we are going to hear from CiCi Rojas, the 1st Latina in the  year history of YMCA of the USA as 1st US National Board Chair! Congratulations! CiCi shares her DYI experience as a mother of 4 children, and college graduate, that by leveraging her Spanish, gave her the confidence to build alliances to work within Kanas City as a car salesman, to becoming the Hispanic Chamber of Commerce President in Dallas, Texas! The work into the boardroom she says,  " was building my confidence to saying yes, put me in this role, I can do it!"  which opened up more opportunities and also sponsorship into leadership roles. CiCi also mentions how sponsorship is just as important as mentorship, but the difference is this... "that people advocating for you as leader, while you're not in the "room," is someone who is really going to the line for you." WOW!  CiCi's tenacity lead to her building a multicultural marketing agency, Tico Productions and Sports, for professional sports media to be broadcasted in Spanish for the NFL, MLB, and Hockey. She says, "this is the wake up call for all sports agencies on and off the field through technology and media regarding the Latino population." Understanding the importance of saying "yes!" to building community, sports advocacy for youth and creating important healthcare business alliances gave CiCi the opportunity to be the 1st Latina in history for this role as a US National YMCA Board Chair. Thank you CiCi, for breaking a 177 year old ceiling leading into the boardroom of the YMCA organization, here in the USA. Gracias, to Edelman PR agency and the USA National YMCA for this opportunity to share this wonderful story about Latinas breaking into the boardroom. Follow us on IG@Latinasb2b, Twitter@LatinasB2B and FB@Latinasb2b. You can keep in touch through our LatinasB2b.marketing newsletter to see our events and special small business highlights. This podcast was produced by Theresa E. Gonzales and Robert Lopez of Latinasb2b.com. 

Does the Saudi and Edelman PR venture undo some of the trust Edelman has built over the years? Julie has big news to share as BMS announces a major initiative to increase access to clinical trials for people with disabilities. Plus, sweatshops and fast fashion and so much more on this week's Crazy and the King!

In this episode, Adam Helweh, CEO of Secret Sushi, offers advice for turning page one rankings into results by using insight he's pulled from working with some of Silicon Valley's biggest brands, such as Edelman PR, Celigo, Broadcom, and others. You'll hear Adam's advice for creating future-proof content, reaching a more sophisticated audience, structuring your writing team, and much more.---------Quote"My guiding light has been to write and create the best [content] that you can create for the human being, but understand the things you need to make structurally visible to the devices that connect those human beings to the data. When you're able to do that and understand the content [the audience] is looking for and give them that, not only will your content usually rank really well, it'll be future-proof.”                                                                                                                                                                                                                       ---------Key TakeawaysEven if your content is well ranked, it won't drive results if the website is not designed for an optimal user experience.Content will only solve problems if it's the truth - this means using a writer who can avoid the fluff and get straight to the heart of the issue by understanding people's concerns. Always create for the human being, but knowing what's structurally visible on the devices that connect humans to data will help future-proof content and drive rankings.---------Time Stamps:* (:56) Meet Adam, and how he came up with the name Secret Sushi* (3:52) Biggest gaps in how marketing teams execute* (6:01) Adam's career journey to owning his own agency* (8:55) Navigating the SEO Wild West* (11:16) Optimizing the full search experience * (16:56) Adam's go-to marketing tools and utilizing freelancing *(24:03) Lightning Round --------SponsorThis podcast is brought to you by DemandJump. Tired of wasting time creating content that doesn't rank? With DemandJump you know the exact content to create to increase 1st-page rankings and drive outcomes. Get started for free today at DemandJump.com.--------LinksConnect with Adam on LinkedInConnect with Christopher on LinkedInConnect with Ryan on LinkedInLearn more about Secret SushiListen to Marketing in the Raw podcastLearn more about DemandJump

In this episode I talk to Mallika Setalvad, Founder of Work in Progress, a platform that helps women, start, re-start or grow their careers through curated learning and brand-building services. The platform curates and hosts workshops, talks and networking events with noteworthy experts and leading industry influencers.Established in 2017, Work in Progress has grown into a powerful 10,000+ community of entrepreneurs, small business owners, freelancers, professionals and more from across various industries. Prior to starting her own venture, Mallika was a brand strategist at Lowe Lintas, Mumbai for almost a decade. With stints at Edelman PR, New York and Ogilvy PR, Mumbai, Mallika is armed with strong and holistic communication, branding and marketing expertise. She graduated with Magna Cum Laude honours from Syracuse University, New York.

Active and prolific Republican communications and PR strategist for most of his career. Schmidt worked on the George W Bush presidential campaign, the Schwarzenegger campaign for California Governor, and ran John McCain's presidential campaign in 2008. Schmidt was the Vice Chair at Edelman PR and a political analyst for MSNBC. A founding member of the Lincoln Project, a group founded to campaign against Donald Trump, Schmidt officially left the Republican party in 2018 saying, “Today's GOP has become a danger to our democracy and our values. The Republican Party is an organized conspiracy for the purposes of maintaining power for self-interest, and the self-interest of its donor class. It's no longer dedicated to American democracy.” And for that, I couldn't agree more. Please join PG:CC as we have a conversation about democracy, unity and the fundamental refusal to throw away the American experiment.   Guest Information:  Twitter: @SteveSchmidtSES Instagram: @sschmidt75 Please RATE and SUBSCRIBE so we can grow the show, open the dialogue and inspire better change moving forward! All my links here!: https://linktr.ee/politicsgirl Thank you to today's sponsors! http://www.MagicSpoon.com/politicsgirl http://www.SunBasket.com/politicsgirl http://www.MasterWorks.Art/politicsgirl   The PoliticsGirl Podcast is a Meidas Touch original podcast produced by Happy Warrior Entertainment. Remember to subscribe to ALL the Meidas Media Podcasts: MeidasTouch: https://pod.link/1510240831 Legal AF: https://pod.link/1580828595 The PoliticsGirl Podcast: https://pod.link/1595408601 The Influence Continuum: https://pod.link/1603773245 Kremlin File: https://pod.link/1575837599 Mea Culpa: https://pod.link/1530639447 Zoomed In: https://pod.link/1580828633 Learn more about your ad choices. Visit megaphone.fm/adchoices

Here is The Guardian article, 'The Dirty Dozen: Meet America's Top Climate Villains" - https://www.theguardian.com/commentisfree/2021/oct/27/climate-crisis-villains-americas-dirty-dozen

How can your startup get press coverage when there's already more tech news than journalists can report? Hear the best pitch strategies straight from TechCrunch boss Matthew Panzarino and the world's largest PR firm Edelman PR's General Manager Margot Edelman. On PressClub, we discuss startup PR do's and don'ts, pros and cons, choosing who to pitch, how to get your cold email opened, and why PR agencies can backfire. Your host Josh Constine, former TechCrunch editor and most cited tech journalist 2016-2020, reveals what he looked for in stories and why software eating everything is making tech PR harder.Featuring:TechCrunch Editor-In-Chief Matthew PanzarinoEdelman PR General Manager Margot EdelmanAnd your host Josh Constine, VC at SignalFire and former TechCrunch Editor-At-LargeSubscribe to PressClub at http://constine.club/. This podcast is recorded live on Josh Constine's PressClub on Clubhouse, Thursdays at 4pm PT. PressClub is Clubhouse's first show, where the big names in tech discuss the biggest ideas. It's hosted by Josh Constine, an investor at early-stage venture fund SignalFire and the former Editor-At-Large of TechCrunch. PressClub is a relaxed venue where luminaries can share their stories, passions, thoughts on trends, and visions of the future. Past guests on PressClub include the founders of Facebook, Instagram, Slack, Shopify, Spotify, Substack, WordPress, Patreon, and more. Thanks for being part of our futurist community!

So just how big is the podcast market today? If you want to understand the podcast market today, we have to understand it through the lens of people. There is no more authentic medium. There is no better way to build authority and what better way for you, your brand and your brand leaders to grow an audience of people that care about the conversations that matter to them? There are 2 million podcasts in the world today. That's the number of websites there were back in 1998. The latest statistics show that we now have 1.7. Billion websites. Purely from back of envelope estimates, there are 1 million podcast hosts in the world and those podcasts hosts have spoken to 50 million people. Let's think about podcasting from the perspective of the people who listen to podcasts. If you look at the data there are 1 billion people listening to podcasts every week. The COVID 19 pandemic has done a lot to put podcasts on the agenda both for us as listeners, but also as a valid option now for businesses. Consider that a lot of what we used to do in the world of traditional corporate communications from press releases analyst lunches to breakfast briefings to business events are no longer effective options. According to the latest Edelman PR trust report, people want CEOs to speak out. What are their views on diversity? What are their views on climate change? In many ways, these very personal conversations define our experience of brands today. The question has always been for corporate leaders and communications heads. How do you do that? Both in an authentic manner and a scale. Because the most valuable assets in any organization, i.e the people, the leaders don't scale by their very nature. We all know the power of an informal coffee meeting. That's where deals are done. However, you can't scale that kind of intimacy and by contrast the press release or the social media tweet don't offer the bandwidth, the engagement or the level of scale that we need as brands to reach the people that matter most. That's why podcasts offered the rare combination of both authenticity and scale. I encourage my clients to think of their podcast as like a coffee conversation at scale. So back to those 2 million podcast, should your brand also have a podcast? Consider your branded podcast as a communication interface for the leaders of your organization. Much in the same way that the websites in the early days provided a more effective communication interface for consumers and the brand. It was far more efficient to go to the website, order a product, find the store opening hours or send an email than phoning up the switchboard or reading news articles to find out more about the company or going to the store to find out it was shut. Your branded podcast too, provides a better way for your partners, your network and your clients to understand more about the people behind the brand. What do they care about? What are their views on different subjects and what is their journey within the organization? These conversations, both humanize and define brands today. Because people follow people, not brands.

Karen Lindsey, Ph.D. is a teacher, learner, leadership consultant, executive career coach,  and keynote speaker. She is called “Dr. K” by many students and has 20 years of corporate communication, higher education, media relations, and business marketing experience. Prior to her current role as a Visiting Lecturer in the Bob  Schieffer College of Communication-Department of Strategic Communication at Texas Christian University (TCU), Karen served as the Associate Director of the TCU Center for Career and Professional Development. She is a Wisconsin native who moved to Texas five years ago to become Vice  President of the education sector at Edelman PR in Dallas, after having served as an Associate Vice President at Mississippi College. She has led teams and served as a thought leadership consultant to corporate executives, university presidents, and non-profit leaders across the United States. She was a contracted consultant on behalf  of the U.S. Army-Department of Defense and implemented long-term strategic communication  projects in Washington, D.C., and Wiesbaden, Germany.  During her corporate career, Karen navigated the advertising, marketing, public relations and media  worlds in leadership positions with the Chicago Tribune, U.S. Bank, WE Energies, and Northwestern  Mutual. In 2015, she was a featured TEDx speaker and in 2020, she was selected to present at South by  Southwest (SXSW). She has written numerous articles for blogs, business journals, and fitness  publications. She is a frequent emcee, podcast guest, corporate workshop facilitator, and motivational  speaker on the topics of Authentic Leadership, Leadership Wellness, Reputation Management, and Strategic Brand Communication.  She believes in the importance of having a fit mind, body, career, and spirit. She is a nationally  certified StrengthsQuest and Myers-Briggs coach, and a certified group fitness instructor, who still teaches fitness classes in Texas. She has run the Chicago Marathon twice and to date has completed 16 half marathons in various states. She is a woman of faith who enjoys stimulating conversations, iced  coffee, and international travel.  Karen has been a leader in both corporate and higher education environments offering a unique  perspective. Using her doctoral research as a foundation, Karen is planning to write a book about workplace politics and the experiences of Black women leaders at universities and in corporations. She  cares deeply about intentionally helping college students, career changers, and business/academic leaders gain knowledge that helps them normalize diverse perspectives and become the most authentic  versions of themselves in-person and online. Karen holds a Bachelor's degree in Communication with an emphasis on Public Relations from the  University of Wisconsin, a Master's degree in Corporate Communication from Mississippi College,  and a Ph.D. in Higher Education Administration with a focus on Organizational Leadership from  Azusa Pacific University. Her research interests center on the narratives of women of color in  leadership and influences on the formation of their leadership identities in person and on social media. She practices what she preaches and you can follow her on Twitter and Instagram @drklinzy Topics for speaking engagements include: Normalizing Black Women Leaders, Social Media, and  Leadership Identity, What Does it Mean to be an Ally? The Unseen Labor of POC in the  Workplace.

Almost ten years ago, Lauren Wesley Wilson was aiming to climb the ad agency corporate ladder. But she was deterred; she didn’t see anyone who looked like her. No African American, LatinX or Asian men or women in leadership roles.  So, she began a series of luncheons in her town of Washington, DC, “to bring together people of color in our industry because so many of us in the space were feeling isolated and alone...and we didn't have a community to call on as it relates to new business or getting promoted or how to navigate corporate America. Those series of luncheons became ColorComm, Inc., a national platform to advance women of color in business, now nine years and nine cities strong, with thousands of members. And, participants include names like Gayle King, Gloria Steinem,  Bozoma Saint John, and  Shelley Zalis. Some of the leading brands in media and marketing are  sponsors -- from MWW and Edelman PR agencies, to Coke, Nike, ViacomCBS, Comcast and Publicis Groupe. In this conversation with media journalist and podcast host, E.B. Moss, Wilson talked about the strides made, the ongoing challenges for people of color, and the business imperative for the industry to include them.  Highlights: On Data: "There's so much data out there, but it's about action and execution. Where I see companies fail are those companies that don't line-item a budget around changing this landscape. They spent all their money to get the data, but they haven't allocated money for change." On Action Items:  "People of color in the agency, marketing and advertising space is such a small percent. So, if a company  looks at its numbers and sees just a handful of people there, they need to set them up for advancement. But it’s two-fold: the individual working in the company oftentimes doesn't have the skills to know what to do. And that's why organizations like ColorComm exist, to train you, to give you the tools and resources and professional development and skills to understand your role within your company." Get all her thoughts and recommendations on thriving through diversity and inclusion, and how ColorComm is helping everyone step up by listening to the full episode.  

FWEP0008 Be the best version of yourself Freda is a Content Creator - Radio, TV, Books, Video, Podcasts, Speaker/Marketing In Asia’s Top 100 Inspirational LinkedIn Icons. Working with BFM89.9, Malaysia's leading business station, Freda has conducted over 5,000 interviews with prominent names which include author Stephen Covey, motivational speaker Nick Vijucic, former GE CEO Jack Welch, the Duke of York HRH Prince Andrew and Wikileaks founder Julian Assange. Covering the gamut of communications, she previously worked for Edelman PR and IBM Asia Pacific and also as a news presenter on national radio & TV. Award-winning Freda is highly sought after for moderating corporate events and training. She has authored five books called "PR Yourself" and “Shake & Spear Your Business: The Romeo & Juliet Way,” and "Everybody Loves Ray" (biography). Her latest book is called “Bursting Fixed Mindsets- How 15 Women Broke the Million Ringgit Mark” as she's passionate to take women entrepreneurship to the next level. She also hosts a show called Her Vantage which talks about women of leadership and influence to showcase women representation in all strata of society from sports, the arts & sciences to entrepreneurship.

Claudia Vecchio has assumed the position of CEO of Sonoma County Tourism. Vecchio has many years of experience in the industry, including multiple leadership roles in tourism organisations, serving as the State Tourism director at the Ohio Department of Development, Division of Travel and Tourism, and senior vice president overseeing the tourism group at Edelman PR in Chicago. In her new role, Vecchio will try to drive Sonoma County Tourism into record-breaking years, with out-of-the-box ideas and by sharing the message that wine country is open for business and ready to deliver the world-class experience that is expected. She replaces Ken Fischang, who stepped down in May. Interim Sonoma County Tourism CEO Tim Zahner told the Las Vegas Review Journal that, after the fires, Vecchio will have plenty on her plate when she arrives. “Claudia is stepping into a situation where the community of Sonoma County and the board and staff of Sonoma County Tourism have come together to not only support one another in our time of need, but also to rally around and get the word out that we are open for business and ready to welcome visitors to the Northern California they love,” Zahner said.  Vecchio leaves her position as the first director of the state Department of Tourism and Cultural Affairs, which consists of the Commission on Tourism, Division of Museums and History, Nevada Arts Council and the Nevada Indian Commission. “In addition to its extraordinary natural beauty, Sonoma County exudes an incredible spirit of independent thinking, creativity and fortitude that truly sets it apart from any other destination,” Vecchio said in a statement. “The truest sense of this spirit has been on full display during the recent fires. It’s a privilege to join a team and represent a countywide tourism industry that can come together through challenging times to not only support one another, but also to rally around and get the word out that we are open for business and ready to welcome visitors to Northern California.” Vecchio said it should be a fairly easy transition on the marketing side, as Sonoma County has a few things in common with Nevada, like its independent, creative, maverick spirit. “It’s wineries versus casinos,” she said. “They are important drivers, but I see so much more to talk about.”  Vecchio long has been a fan of and visitor to Sonoma County, having family in Bodega Bay. Upon moving to Sonoma County, she had planned to rent, but after the destructive fires and the even tighter rental market, she is in the process of buying a home. Vecchio is a former president of Destination Integration in Dallas and head of Ohio’s tourism office. She began working in Nevada in November 2011. She also has managed national brand launch campaigns for Taco Bell, Frito-Lay and Norwegian Cruise Lines and was on the promotion team that launched the Fox Broadcasting Network’s television programming. She also was a tour manager for the international education and entertainment organization, Up With People.

In episode 12, I sit down with Yaron Samid, a serial entrepreneur who already built 2 successful startups on Pando & Desksite took an idea he had after finding a weird credit card charge which led him to create BillGuard a “collective brain” of credit card charges needed to be created to warn people about common grey charges. Yaron's journey to a successful exit was long, hard, and fun from his really short stint at Edelman PR after college, to Forman Interactive (Register.com), Backweb, Desksite, Pando and finally BullGuard. Yaron's career originally started in marketing and moved to product marketing and management which he realized made him a better founder and one that gave him a better perspective on running a business. Learn more about your ad choices. Visit megaphone.fm/adchoices

On today's show Heidi Alexandra interviews Kristy Chong, the CEO and creator of ModibodiaKristy is a mum on a mission, a fash-tech entrepreneur and a social advocate for women's health issues and rights.With over 13 years in senior PR roles for organisations including McDonald's Australia, sanofi-aventis and Edelman PR, Kristy's worked with some of the biggest brands in the business.Fast forward to 2011, when the concept of launching her own business ignited. After the birth of her second child, Kristy's experience with "unmentionable" bladder leaks made her determined to start her own brand. One that would change our mindsets and the planet! by changing underwear for the better.This ambition saw her design, develop and scientifically prove her patented Modifier Technologyâ„¢ leak-proof undies and transform this into the Modibodi collection: a reusable, sustainable range of tops, singlets, period and sweat-proof undies as well as swimwear, created to liberate us all from endless amounts of landfill.Kristy's vision is to build a brand that makes the world better by empowering every bodi to make real, positive change. Tune in to hear more of Kristy's story and here her answers to questions 5, 10, 15, 40 and 52 - actually we stump her with question 10 but you'll hear answers to the others. Find out more about Modibodi or order your garments at https://www.modibodi.com/

We’re back! We had a nice chat with Eden Lewis, an art director working at Edelman PR in New York. This EP is longer than normal...but it’s the 3rd EP so what really is “normal” anyways? Still, promise it’s worth it, especially for those transitioning out of school or looking for new gigs. We talked about rethinking “relevant work experience”, learning from (catastrophic) failure, earning respect when starting anew job, salary $$$ negotiation, and much more. A couple other things we covered: 4:41 — Why the story you tell about your career matters 9:56 — How references help you to communicate with other creators 13:44 — The “superpowers” you have as someone fresh out of school 17:01 — Best advice for people in school 17:39 — Working odd jobs 21:15 — Rethinking “related work” experience 22:39 — How can your find out what your future employer is about? 23:23 — Voicing what you believe in 24:57 — How can you make an impact? 34:46 — Finding hobbies outside of design 41:00 — Managing expectations as a student 50:12 — When things go wrong 50:50 — It’s ok to not know what you want to do 52:56 — Putting in the work as a brand new hire 57:54 — The impact of tiny decisions 1:07:06 — Salary Negotiation 1:10:01 — What happens when you ask for too little? 1:17:04 — When you want to take the job, but the money is too low 1:31:24 — Creative confidence 1:36:00 — Post-failure decisions Eden on Social: Instagram As usual if you like what you’ve heard, please leave us a review in your favorite podcast apps! Also check out more of what we’re doing with this project on Instagram @venturewip. Let us know if you have any questions you’d like answered on the show. For those who want to live in New York: Bitter Renter NYC

Claudia Vecchio has assumed the position of CEO of Sonoma County Tourism. Vecchio has many years of experience in the industry, including multiple leadership roles in tourism organisations, serving as the State Tourism director at the Ohio Department of Development, Division of Travel and Tourism, and senior vice president overseeing the tourism group at Edelman PR in Chicago. In her new role, Vecchio will try to drive Sonoma County Tourism into record-breaking years, with out-of-the-box ideas and by sharing the message that wine country is open for business and ready to deliver the world-class experience that is expected. She replaces Ken Fischang, who stepped down in May. Interim Sonoma County Tourism CEO Tim Zahner told the Las Vegas Review Journal that, after the fires, Vecchio will have plenty on her plate when she arrives. “Claudia is stepping into a situation where the community of Sonoma County and the board and staff of Sonoma County Tourism have come together to not only support one another in our time of need, but also to rally around and get the word out that we are open for business and ready to welcome visitors to the Northern California they love,” Zahner said.  Vecchio leaves her position as the first director of the state Department of Tourism and Cultural Affairs, which consists of the Commission on Tourism, Division of Museums and History, Nevada Arts Council and the Nevada Indian Commission. “In addition to its extraordinary natural beauty, Sonoma County exudes an incredible spirit of independent thinking, creativity and fortitude that truly sets it apart from any other destination,” Vecchio said in a statement. “The truest sense of this spirit has been on full display during the recent fires. It’s a privilege to join a team and represent a countywide tourism industry that can come together through challenging times to not only support one another, but also to rally around and get the word out that we are open for business and ready to welcome visitors to Northern California.” Vecchio said it should be a fairly easy transition on the marketing side, as Sonoma County has a few things in common with Nevada, like its independent, creative, maverick spirit. “It’s wineries versus casinos,” she said. “They are important drivers, but I see so much more to talk about.”  Vecchio long has been a fan of and visitor to Sonoma County, having family in Bodega Bay. Upon moving to Sonoma County, she had planned to rent, but after the destructive fires and the even tighter rental market, she is in the process of buying a home. Vecchio is a former president of Destination Integration in Dallas and head of Ohio’s tourism office. She began working in Nevada in November 2011. She also has managed national brand launch campaigns for Taco Bell, Frito-Lay and Norwegian Cruise Lines and was on the promotion team that launched the Fox Broadcasting Network’s television programming. She also was a tour manager for the international education and entertainment organization, Up With People.

How might we align our image with our values? Edelman PR exec Ben Boyd puts his finger on the pulse of promoting public confidence in a post-truth world, while General Electric’s CMO Linda Boff talks about organizational transformation and on-boarding new audiences. 

Claudia Vecchio has assumed the position of CEO of Sonoma County Tourism. Vecchio has many years of experience in the industry, including multiple leadership roles in tourism organisations, serving as the State Tourism director at the Ohio Department of Development, Division of Travel and Tourism, and senior vice president overseeing the tourism group at Edelman PR in Chicago. In her new role, Vecchio will try to drive Sonoma County Tourism into record-breaking years, with out-of-the-box ideas and by sharing the message that wine country is open for business and ready to deliver the world-class experience that is expected. She replaces Ken Fischang, who stepped down in May. Interim Sonoma County Tourism CEO Tim Zahner told the Las Vegas Review Journal that, after the fires, Vecchio will have plenty on her plate when she arrives. “Claudia is stepping into a situation where the community of Sonoma County and the board and staff of Sonoma County Tourism have come together to not only support one another in our time of need, but also to rally around and get the word out that we are open for business and ready to welcome visitors to the Northern California they love,” Zahner said.  Vecchio leaves her position as the first director of the state Department of Tourism and Cultural Affairs, which consists of the Commission on Tourism, Division of Museums and History, Nevada Arts Council and the Nevada Indian Commission. “In addition to its extraordinary natural beauty, Sonoma County exudes an incredible spirit of independent thinking, creativity and fortitude that truly sets it apart from any other destination,” Vecchio said in a statement. “The truest sense of this spirit has been on full display during the recent fires. It’s a privilege to join a team and represent a countywide tourism industry that can come together through challenging times to not only support one another, but also to rally around and get the word out that we are open for business and ready to welcome visitors to Northern California.” Vecchio said it should be a fairly easy transition on the marketing side, as Sonoma County has a few things in common with Nevada, like its independent, creative, maverick spirit. “It’s wineries versus casinos,” she said. “They are important drivers, but I see so much more to talk about.”  Vecchio long has been a fan of and visitor to Sonoma County, having family in Bodega Bay. Upon moving to Sonoma County, she had planned to rent, but after the destructive fires and the even tighter rental market, she is in the process of buying a home. Vecchio is a former president of Destination Integration in Dallas and head of Ohio’s tourism office. She began working in Nevada in November 2011. She also has managed national brand launch campaigns for Taco Bell, Frito-Lay and Norwegian Cruise Lines and was on the promotion team that launched the Fox Broadcasting Network’s television programming. She also was a tour manager for the international education and entertainment organization, Up With People.

"I set my intention every morning" - Megan Driscoll Megan Driscoll - Founder & CEO Megan Driscoll graduated from the University of Chicago with the intention of starting in finance. She got wind of a paid internship with Edelman PR and applied for no other reason than she was in need of work. However, when she received formal offers from both Edelman and Merrill Lynch on the same day, Megan went with Edelman. After completing the Edelman internship, Megan accepted positions of increasing responsibility with mid-size and large PR firms, gaining exposure and knowledge of the health care space. She grew from managing accounts to becoming a Senior Account Executive, working directly with clients to shape their corporate image and public messaging. She developed strong relationships with those clients, some of whom she still works with to this day. She had taken on a much bigger, hands-on role than she previously thought possible. Megan learned how to serve clients, and how to develop and host events. She had a role in everything that went on. As her career in PR grew, Megan learned the skills of actually running a business, and she was part of the decision making process on staffing, billing, and other management decisions. Megan was recruited to become president of Behrman Communications, a role in which she managed agency operations, mentored staff, recruited new business, and provided strategic advisement to clients. The responsibilities of the role gave her valuable experience, but Megan wanted to put her energies to work for her own shop. She left Behrman and started EvolveMKD. Megan gave a lot of thought to how she wanted to craft her own agency. She looked around the industry and realized that no agency was offering the senior-level, hands-on, personalized attention in the health care and beauty space that she knew she could provide. Nor was there one that was owned, run, and staffed entirely by women. Megan seized this opportunity to try an experiment in both client service and employee retention, by focusing on senior level staff first, and combining that with a flexible and healthy working environment that is not a mainstay in the public relations world. Coming up with the finances and access to credit to get started was a challenge. Megan needed operating capital to pay staff and cover the basic business functions until she could get some revenue coming in, but it was difficult to ascertain just how much and when. She and her husband poured their own savings into the venture. They also gave over half of their home as office space for Evolve HQ when it opened for business. Under Megan’s leadership, Evolve has grown to 18 employees with a near-perfect retention rate. It finished 2015 with $3.4 million in revenue, and is currently serving 20 brands. Megan is looking to expand into the Asian and Hispanic markets, and her focus remains on brands, services, and products that impact women’s lives in a positive way, whether that be in the health care, beauty, or lifestyle space. Megan worked hard to establish a company culture that encourages growth and communication. Evolve, by design, is an open office that encourages the free flow of communication among staff. Everyone, including senior staff, operates in a wide open bullpen, and all are encouraged to keep the lines of communication open. From a managerial perspective, Evolve’s policy is to encourage consistent and informal management-staff interaction to keep the lines of communication open and foster ideas and creativity. Megan remains focused to growing Evolve and expanding its reach in the health and beauty space. Through the success of her company, she has been able to engage in helping women advance their careers. She likes to share her story and how she has overcome the challenges of being a female entrepreneur in order to help empower other women to pursue their goals. She has also made philanthropy and giving back to the community a cornerstone of Evolve’s business. Connect with Megan: Website | Facebook | Twitter | Instagram | LinkedIn Subscribe to the Outlier Newsletter: Click Here Brought to you by: If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Second series, of women entrepreneurs continues with Sabrina Horn from Finn Partners.  Join the conversation as Sabrina shares her journey to where she is today, and her top takeaways and tools for other successful women.  Phone lines open 516-387-1936   Sabrina Horn is a technology and PR industry thought leader.  Currently, she serves as Managing Partner, Technology Practice Leader at Finn Partners, a global communications firm.  In this role, she is guiding and leading the firm's direction in technology, as well as business development and client service across multiple tech sectors and geographies. Previously Horn was President and CEO of HORN Group, a leading PR/communications agency in Silicon Valley and New York, which she founded in 1991 and sold to Finn Partners in 2015.  For over two decades, she helped put hundreds of new companies on the map, created industry categories, and shaped emerging tech markets with sound PR/communications strategy and execution.  She began her career at Blanc & Otus and Edelman PR, both in San Francisco. Horn was recently inducted into the PR News Hall of Fame, has received accolades for Technology Agency of the Year, Best U.S. Employer,www.workingwoman.com, and has been consistently recognized by PR Week, Holmes Report and Inside PR as one of the PR industry's most successful entrepreneurs and innovators.   She has authored several research papers including "Public Relations for Emerging Growth Technology Companies," and "Advertising in the People's Republic of China."  She has a MS in Public Relations from Boston University and a BA in American Studies from Hobart and William Smith Colleges.  She has two daughters, two large Goldendoodles, and loves to cook, run, listen to live music, and knit in her spare time.

What's on your wish list this holiday season? If it's a crystal ball to help you predict what 2014 may bring for your business, we've got the next best thing – more than 40 thought leaders sharing their expert insights into the technologies, strategies, and trends that can help you grow and compete better next year and beyond. Pour a cup of Joe, Earl, or Dom, and join us on Dec. 18 for SAP Game-Changers Radio 2014 Predictions - Part 1 live! Featured guests: R “Ray” Wang, Constellation RG; Deb Smallwood, SMA; Jamie Anderson, SAP; Jill McGillen, Next Turn Consulting; Brian Sommer, TechVentive; Pat Saporito, SAP; John Edelman, Edelman PR; Brian Barnier, ValueBridge Advisors; Brent Leary, CRM Essentials; Steve Boese, HR Happy Hour; Jen Cohen Crompton, Blogger; Jason Rose, SAP; Lee Dittmar, Deloitte; JP Finnell, SAP; Susan Etlinger, Altimeter; Swen Conrad, SAP. And mark your calendar for Part 2 and 3 on Jan. 8 and Jan. 22, 2014. Happy holidays!

What's on your wish list this holiday season? If it's a crystal ball to help you predict what 2014 may bring for your business, we've got the next best thing – more than 40 thought leaders sharing their expert insights into the technologies, strategies, and trends that can help you grow and compete better next year and beyond. Pour a cup of Joe, Earl, or Dom, and join us on Dec. 18 for SAP Game-Changers Radio 2014 Predictions - Part 1 live! Featured guests: R “Ray” Wang, Constellation RG; Deb Smallwood, SMA; Jamie Anderson, SAP; Jill McGillen, Next Turn Consulting; Brian Sommer, TechVentive; Pat Saporito, SAP; John Edelman, Edelman PR; Brian Barnier, ValueBridge Advisors; Brent Leary, CRM Essentials; Steve Boese, HR Happy Hour; Jen Cohen Crompton, Blogger; Jason Rose, SAP; Lee Dittmar, Deloitte; JP Finnell, SAP; Susan Etlinger, Altimeter; Swen Conrad, SAP. And mark your calendar for Part 2 and 3 on Jan. 8 and Jan. 22, 2014. Happy holidays!

Jake Basden burst onto the New York PR stage even before graduating in 2006 with a public relations degree. In 2006, Basden was named one of the top five PR students in the country by PR Week magazine. In 2008, after working in the industry for just two years, Basden received the Young PR Professional of the Year award also from PR Week. Basden is the director of publicity for the Big Machine Label Group in Nashville and works with country music stars like Reba McEntire, Rascal Flatts and Jewel. His got his first industry job interning for two summers with Ogilvy PR Worldwide in New York and was offered a full-time position following graduation. After just two years with Ogilvy, Basden moved on to Edelman PR where he first began promoting celebrities and athletes.

A Speaker & Coach: Steph's infectious enthusiasm and applicable messages, delivered with genuine warmth and humor have made her a presenter in demand. Steph has trained hundreds of executives, actors, and students in improvisational and interactive theatre techniques over her varied career. She is also proud to announce her title Ms. Plus America 2009 (www.missplusamerica.com) A Businessperson: For over a decade she has represented ComedySportz® in Chicago, Houston, and throughout the eastern US. Her strength is matching her clients with the best possible comedic entertainment, team building workshop, or interactive promotional marketing talent program. Through Steph's leadership of ComedySportz's® sales strategy and revenue generating efforts she obtained key associations with many of the world's leading brands and Fortune 500 companies including: Macy's, ConAgra, Target, Edelman PR, Accenture, AT&T, Harrah's Entertainment, Administaff, and the Chicago Tribune Companies. She is an active member of Houston West Chamber of Commerce, Christian Networking Group, Houston Christian Chamber, ABWA-Galleria, and the Greater Houston Convention & Visitors Bureau. Prior, Steph held the position of Manager of Radiology for Whitaker Medical, a leading healthcare recruitment firm based in Houston TX. She served for 2 years on the board of the Chicago chapter of the American Business Women's Association. An Entertainer: Steph received her BFA in Theatre, from Sam Houston State University. She is a long time veteran performer with ComedySportz (Houston '91-97, '08-current; Chicago '97-‘08). She is a plus-size model, was 2007 Ms. Illinois Plus America, 2009 Ms. Plus America, and an award winning Texas Renaissance Festival performer. (Representation: Pastorini-Bosby Talent; (713) 266-4488; www.pbtalent.com )

In this extended podcast there are interviews with Internet Entrepreneur of the Year Fred Carslon from DoneDeal.ie I also interview Robert Coyle from Bloom Advertising  about the campaign they have been running across all media for Santex paints including a strong social media dimension. Piaras Kelly from Edelman PR and Conor Lynch from Connector.ie are also in studio to discuss some best-practice examples of using social media for marketing purposes, including a very interesting campaign they jointly worked on for Canon to promote a new range of high-specification camcorders.