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ThiThis week, Perpetual Chess features a different kind of guest, Joe Posnanski was twice- named the best sportswriter in America by the Associated Press. He is also a popular podcaster and best selling author of 6 books. I have been a huge fan of Joe's writing for many years, so when he recently wrote about his enthusiasm for chess I couldn't resist the opportunity to invite him to talk to us on Perpetual Chess. In our interview, Joe discusses the beginnings of his interest in chess (his dad was a USCF expert.) Joe then dives into topics including: the current state of his own chess game, why he has a "love-hate" relationship with the game, who his favorite chess YouTubers are, and the lessons that he has learned from his coach, FM Mikhail Perelshteyn. Whether in written word or on his Poscast, Joe is always entertaining and insightful, so it was a real thrill for me to talk chess with him! Please read on for more details and relevant links. 0:00- Joe tells us about the evolution of his interest in chess over the years. Mentioned: Read Joe's recent blog post about chess here. Read his article about playing with NFL player Priest Holmes here. Read Joe's famous, non-chess post about seeing Hamilton with his daughter, here. 13:00- Perpetual Chess is brought to you in part by Chessable.com! Check out their latest offerings here: New Chess Courses Online - For All Levels - Chessable.com Also be sure to subscribe to our How to Chess podcast ! More info here: https://howtochess.com/ 13:30- Joe is a big fan of chess YouTube. Who are Joe's favorite chess YouTubers? Mentioned: Agadmator's YouTube Channel, Perpetual Chess Episode 160 with Agadmator, GM Hikaru Nakamura, IM Eric Rosen, IM Levy Rozman, Levy's Guess the Elo playlist here, GM Simon Williams' Jobava London Chessable Course here 25:45- Perpetual Chess is brought to you in part by AImchess.com. Check out their site, and if you decide to subscribe use the code Perpetual30 to save 30%. 26:30- We discuss the state of Joe's own chess game. What are his strengths and weaknesses? Mentioned: FM Mikhail Perelshteyn, GM Eugene Perelshteyn, How to Chess Episode with GM Eugene Perelshteyn here, Joe's game that we are discussing can be found here 48:00- Joe's most recent book is an excellent biography, The Life and Afterlife of Harry Houdini, Did he see any similarities between the magic and chess sub-cultures? Mentioned: The Baseball 100 53:00- If Joe were to write a feature about chess, what would he write? 1:02:00- Thanks so much to Joe for joining us to talk chess! Here is how to keep up with his great writing: Subscribe to his blog here: https://joeposnanski.substack.com/ Follow him on Twitter here: https://twitter.com/JPosnanski Check out his books on Amazon here: Amazon.com: Joe Posnanski: Books, Biography, Blog, Audiobooks, Kindle If you would like to help support Perpetual Chess, you can do so here: Ben Johnson is creating Perpetual Chess Podcast | Patreon Learn more about your ad choices. Visit podcastchoices.com/adchoices
Chris Meaney (@chrismeaney) presents episode 37 of Mean Streets powered by FTN as he welcomes the author of the #1 best selling Fantasy Baseball Black Book Series, Joe Pisapia (JoePisapia17) of FantasyPros to the show to preview the Washington Nationals. Meaney and Pisapia debate whether the additions of Josh Bell, Kyle Schwarber, Brad Hand, and Jon Lester are enough to get the Nationals over their 84.5 win total for the 2021 season. Should Bell or Schwarber be targeted in fantasy baseball drafts and what does the fantasy ceiling look like for Victor Robles? If Joe had to pick one pitcher from Washington to return to form this season between Max Scherzer, Stephen Strasburg, or Patrick Corbin, who would it be? Do the Nationals need to make the postseason for Juan Soto to win the NL MVP? Find out why Joe thinks Soto should be the first player taken in fantasy baseball drafts and who some of his targets are. Finally, the duo revisits some of the injuries around MLB and they share their draft strategy when it comes to relievers. Fantasy Baseball Black Book 2021: https://www.amazon.com/dp/B08QRXV8GN/ref=redir_mobile_desktop?_encoding=UTF8&qid=&ref_=tmm_pap_title_0&sr=Fantasy Baseball Draft Kit: https://www.ftnfantasy.com/articles/F...Tunes: https://apple.co/3jJmGBCSpotify: https://spoti.fi/34L0kezGoogle Podcasts: https://bit.ly/3efh9S1iHeart Radio: https://ihr.fm/3kMkZEMSubscribe to the FTN YouTube channel.https://www.youtube.com/channel/UCJFz...Get a discount (10% off) at FTN Fantasy with Code “MeanStreets” https://www.ftndaily.com/pricingGet a discount (10% off) at FTN Daily with Code “MeanStreets” https://www.ftnfantasy.com/pricingGet a discount (10% off) at FTN Bets with Code “MeanStreets” https://www.ftnbets.com/pricingWant more betting content? At FTNBets.com we don't just give expert picks and analysis, we track every bet our touts make so you can see EXACTLY how well they perform. Use our FREE prop shop to compare spreads across multiple markets to find the best lines available!Free PropShop Tool: https://www.ftnbets.com/prop-shop...Check out the FTN Network:* Daily Fantasy Sports - https://ftndaily.com* Season Long Fantasy - https://ftnfantasy.com* Sports Betting - https://ftnbets.comMusic from Vance MacLeod (Son of Leod)
Joe and Greg talk about gear and the guitar life! What more could you ask for? They discuss Joe's new signature Epiphone, Greg's new amp, practicing, Clapton, Les Pauls, Pedals, and more. Greg kicks off Season 2 with Joe Bonamassa!4:53 - The time Greg drooled incessantly over one of Joe’s original Fender Broadcasters, and a discussion about Telecasters in general7:41 - Joe’s first vintage guitar - a Candy Apple Red ’72 Fender Strat14:53 - Joe’s current perspective on vintage gear18:29 - The importance of practice, putting in your 10,000 hours, and removing your ego from your instrument26:43 - Eric Clapton, his diversity of a player, and his undeniable gusto as a player37:45 - When Greg and Joe first met, and how they’re getting through stay-at-home life43:34 - Joe’s new signature Epiphone guitar, Greg’s new tweed amp from Koch amps, and a whole lotta pedal talk56:41 - Joe’s Les Paul journey through his career, and how amps play a very important role in his playing72:01 - If Joe was forced to chose 2 of his guitars….Total Length: 78:49
RadioPublic|LibSyn|YouTube|Patreon|Square Cash (Share code: Send $5, get $5!) Tuesday! David Waldman! Joan McCarter! Whoo hoo! That’s the good news… then again: Maybe Donald isn’t going away. Donald Trump’s presidency — his entire life — has turned on people believing that absolutely nobody could be that stupid, venal and lazy, and yet here he is proving it, day after day, decade after decade, never paying up. Today he will do everything stupidly wrong, tomorrow he will be back, and worse. Trump is completely ineffectual, and 100% destructive. The more you think about it, the dumber things become. If Joe ever gets in, he’s going to be in so much trouble for the last four years. Trump’s “last, desperate, laughably weak” attack on Obamacare goes to the Supreme Court this week, and the only people due to suffer will be the ones that need insurance. Mitch McConnell’s cold blue hands squeeze the last breaths out of Covid relief. On the other hand, Joy Reid was about as accurate about FiveThirtyEight as FiveThirtyEight has been about anything, really.
Motivational speaker, actor, physique competitor, coach, police officer, and LONGtime friend Joe "NYCE" Parrello joins me to discuss how an undersized kid transformed into one of the most prolific Crushers I know. If Joe wants it, he gets after it. Enjoy his powerful story!
I met an interesting person today. I didn't ask him about sharing our conversation publicly, so I'll use a fake name. I'll use my first name, Joe. Joe's running his own IT business. It's a small business, and it's growing. We only spent 30 minutes talking. I wondered what I could share that might be useful. Joe did make an interesting comment about consulting or business-help firms out there. He said the focus was always on more clients; how to sell to more people. He doesn't need to sell more. He's got the business. What he wants is to be a better run business himself. He's right. I can think of a couple of consultants, and they are more focused on getting more business, making more money – not so much the mechanics of running a small enterprise. I have heard of EOS, Entrepreneur Operating System. I don't have any first-hand knowledge, but it was recommended highly from someone I trust. The first thing I recommend surprises me. Joe has to say no. Say no to nearly everything. If the dog hunts, keep it. You can waste so much time chasing the next new technology idea or system. He doesn't have time or the energy. How is Joe going to balance operating with exploring? I'm a big believer in exploring new ideas. This is where salespeople might be able to help. Joe will need to put boundaries on this also, but he can expect a good sales team to help him stay informed of good ideas. I highly recommend Checklist Manifesto by Atul Gawande. Dr. Gawande is a surgeon in pursuit of perfection, not for his ego but to save lives. The book explores the use of checklists. I couldn't recommend it highly enough. I think it's important for Joe to know where his business fits, and I believe he does already. I'd share a diagram to help drive the point home. Think of a square with narrow to broad on one side, and low price to high price on the other side of the square. Where do you fit? Are you low price to a broad market like Southwest? Are you high price to a narrow market like a specialized law firm? Joe has found a niche with small medical offices, and he's not charging much compared to competition in town, so I'd say he's narrow focused and low price. There isn't a right or wrong answer. The key is to realize you can't jump the boundaries. Southwest can't figure out how to be high priced to a narrow market, neither can McDonalds. Remember Budweiser's attempt to have a high-priced beer? Or other airlines trying to copy Southwest? Didn't work. Never does, so Joe has to keep to his home court – narrow focus and low priced. Dance with the one you came with. Keep life simple. This is an extension of saying no. Stick to the few services that you do well. Find new clients if you need to grow. If you add services, you can lose your focus. I'm not saying 100% no. I'm just saying be careful. Go very, very slow on adding new services. Joe has to control expenses. If his expenses grow, he'll have a very hard time being low priced and still making a profit. Also fits with saying no. The last thing I say is Joe needs vision for his clients. Where is he taking them? They are all starting at different points on a scale of technology maturity, and what is Joe's vision of maturity. I think he has an idea, but it isn't written down yet. We both agreed it starts with backing up and security, and were does it go from there? If Joe has a vision, then he can sell the outcomes to the clients. He can say this is what life will be like when you come with me. I'm glad I met Joe today, and I'll recommend his service to any small medical office I know. It was a good day. Thanks --- Support this podcast: https://anchor.fm/greg-dyche/support
It has been interesting for me to see that we have a coin shortage right now. Years ago (2000), I was part of an internal Lean team working with the US Mint locations. We headquartered from the Denver Mint. Our goal was to implement Lean concepts at all Mint locations- Denver, San Francisco, West Point, and Philadelphia. The new state quarters were being introduced and demand was going through the roof. The mint was producing about 600 quarters a minute from each stamping press. That was a lot of quarters. The Lean transformation was new to the Mint. We trained everyone at the locations in Lean concepts. One concept we implemented was certification matrices. Certification matrices visually share what employees are certified to complete work. The figure below is what we used for certification matrices at the Denver Mint. Here are four benefits of certification matrices. 1. TransparencyHaving a certification matrix posted on the wall in a work area allows everyone to know who can do what. If Joe doesn't show up for work today or is on vacation, I can quickly see who else can work at his operation. Using the matrix I can choose from other certified operators. 2. Who needs training?In the matrix above, you can see that Mary is the only operator certified in the Upset process. Is that a problem? What happens if Mary doesn't show up today? We don't have other team members certified that can do that operation. As a team lead or supervisor, I should identify additional employees to train on that operation. I need to get on that as soon as possible. This probably wouldn't have been obvious if the certification matrix wasn't posted. 3. Who can train other employees?In this certification matrix, we place a T, C, or M beside employee names. T means the employee is in training. C means the employee is certified to do the work. This means they can completer the work within the takt time and meet all quality requirements. An M means we consider the employee a Master who is willing to train other employees. The key piece for a Master is that they are willing to train other employees. Not everyone wishes to take on that role. It is important to identify a Master for each process. They are your training resources. 4. The needs of the business dictate trainingCertification matrices make it simple to see who needs training so we can be “two-deep” at every operation. Training in these areas can begin quickly and support the needs of the business. Decisions on who to train become quick and easy. I know that if you deploy certification matrices, your human capital will improve dramatically! It is an honor to serve you, and I hope that you and your company are getting better every day! http://getpodcast.reviews/id/1499224100 (Rate and Review Here) More show notes are https://americanlean.com/blog/stay-away-from-the-kpi-buffet/ (here) https://americanlean.com/contact/ (Schedule a free 1/2 call) with Tom Reed.https://www.amazon.com/dp/1645162818 (Buy) the Lean Game Plan Follow me on https://twitter.com/dailyleancoach (Twitter@dailyleancoach)Join me on https://my.captivate.fm/www.linkedin.com/in/tomreedamericanlean (Linked In)
Here are the notes I read from on recounting the potential I saw for the Spartan Race community and its founder, Joe De Sena, if they chose to prioritize environmental stewardship. Context: Joe: carries chain up 1,000-foot hill, brings others with him, invites people to climb hill for 24 hours, leads to Spartan Run.Brings people up to carry boulders up steep hill, which they pay to do.Community: Integrity, personal motivation, fun, supportiveTasks: Learn about yourself, great joy, striving, constantly improving They understand the mental and physical side, learning, growing, deeper satisfaction and reward than cookies and ice cream.Got me to go to Vermont and run up and down hill seven times.Environment: abysmal: trash, doof, little fruits and vegetables, bottles, ignoring well water, no natural fibersTexts from kidsBut huge potential. 7 million members. They know you have to go through uncertainty, pain, struggle, mostly self-doubt, your mind telling you reasons to stop, working through them.I've spoken with world-class leaders. Joe and his community see what to do and have lived doing it in other areas.Competitors included blind, one foot, 61-year-old, black, white, hispanic, carrying 100-pound load, loads of kids.I proposed one trash bag per event that all have to use and only fillone, maybe one recycling container, but keep it empty too.No single-rider cars. Joe said needed big fine. Given their integrity, Iproposed internal motivation. After speaking I thought instead give them cash and time off their finishing time so the'll go on record as having beaten people they didn't deserve to.If Joe and his team act on my ideas, could become first main community to lead. They'll enjoy the process -- eating healthier, saving money, carpooling -- they'll enjoy discovering nature too.Everything they get now in mind and body, they'll re-create in theirrelationship with nature. See acast.com/privacy for privacy and opt-out information.
Imagine that you died and came back to life. How would it change the way you lived? My guest for this episode doesn't have to imagine it. This is the first time that Joe Harsel has shared his story publicly, and if you let it, his story has the power to radically transform how you live. You’ll learn what Joe sees differently, does differently, how he thinks differently, and how he uses gift cards differently. Yep, gift cards. Death seems to change just about everything. Meet Joe Harsel I met Joe when I was in high school, almost 30 years ago. He was a leader in Young Life, a Christian ministry to teenagers. Outwardly, I was somewhat of a golden child--athletic, academically gifted, well-behaved, and respectful. Inwardly, though, it was a very different story. Joe came alongside me at this critical time in my life and began to help connect my insides with my outsides, so to speak. I share more about how his investment in my life made a difference in the full episode. A clear theme emerges when you look closely at Joe's life--no matter which of several different professional chapters you examine: a commitment to investing in and serving others. Joe is a perennial optimist, an exuberant fan of everyone he comes alongside, a devoted husband and father, and someone to whom hundreds owe a deep debt of gratitude--including yours truly. Joe and his wife, Carol, live in Baltimore, MD, and have four grown sons. Fine One Minute… ...dead the next. That’s what happened to Joe three years ago, as he walked up to his son’s swim meet. A friend said hi, and Joe collapsed headlong--upright and breathing one moment and prostrate with no measurable vitals the next. Remarkably, a man just a few feet to his side was the Maryland state trainer for municipal EMS. He immediately got his medical bag from his car and began CPR. For more than 30 minutes, Joe received CPR, shots of epinephrine, and multiple shocks with a defibrillator--all to no avail. In fact, onlookers said that Joe began to look dead--his skin turning a grayer color and his body cooling. Carol was riding her bike to the swim meet when she got the call that Joe had collapsed. Friends began to send texts and call others with the tragic news that Joe had died. Remarkably, just 24 hours earlier, Joe had gotten a good report from his doctor: blood pressure down, cholesterol down, weight down. Everything looked good. Fine one minute. Dead the next. Dead One Minute... ...and alive the next. Unbelievably--against all odds--as the ambulance pulled up to the hospital, Joe came back to life. For more than 30 minutes, he had no measurable signs of life, all of the definitive signs of death, and none of the prolonged efforts to revive him had ANY measurable effect. And yet there he was--alert and talking. What Happened?? The medical term for what Joe experienced is “sudden cardiac death”--in other words, the heart suddenly and catastrophically stops working. This is different from a heart attack, in which case a blockage prevents blood from reaching the heart. Only 6% of sudden cardiac death victims recover, and most of those have significant neurological impairments upon recovery because of oxygen deprivation. In addition to being an odds-buster simply because he revived, Joe’s case is even more remarkable because he has very little, if any, lingering problems from the episode. He did have a stint put in to address an occluded “widow-maker” vessel and a defibrillator implanted in the event of another episode. It wasn’t totally clear sailing after the episode, but he was ALIVE. What word would you use to describe Joe’s experience? Miracle? Anomaly? Embracing Mystery and Other Lessons Shortly after Joe’s remarkable recovery, he and Carol agreed that they wouldn’t push to understand or explain what had happened right away. That they would instead embrace the mystery of his experience. This is a key takeaway from Joe’s story for all of us. Life has moments of mystery that defy all of our abilities to define, explain, categorize, or analyze--despite our best efforts and most earnest desires to understand. Life is simply wilder and the list of possible woes and tragedies much longer than we want to acknowledge. Joe and Carol have grown more comfortable with the discomfort of NOT understanding. This, in my opinion, demonstrates a humility in the face of a terrifying experience that all of us can stand to learn from and integrate more into our own lives. If Joe’s story teaches us anything, it’s that some things in life defy our every attempt to understand them. And attempting to explain them is a desperate bid to regain a sense of control where, in fact, we have very little--if any. How comfortable are you with mystery in your life? Or do you demand that everything has its place, its category, its explanation? Challenge yourself to open up to life’s Mystery. This relationship with Life aligns much better with the reality of Life and builds your courage muscles in the process. See Life’s wildness with your eyes wide open...and live! Other key takeaways include: Relationships matter most. Many people immediately began to travel to Baltimore when they heard that Joe had died--not knowing that they would arrive to instead find him alive! Rather than attending Joe’s funeral, they had a visit with him in-person. And Joe basically received a sort of verbal obituary from these folks. They recounted the many ways that he had impacted their lives and expressed their deep gratitude. As he had more of these visits, Joe realized that thankfully, his life had been well-lived and well-invested up until then. In fact, he realized that had his life ended then, he would have been pleased with the life he lived. All because of the relationships he’d invested in and made a priority his whole life. Today, relationships are all that much more important to Joe. Any time he has a chance to come alongside someone--especially someone he’s already invested in--Joe seizes the opportunity. And if there’s any solace in the face of life’s terrifying unpredictability--its defiance of our attempts to create A + B = C formulas for living--it’s to be found in the comfort and safety of meaningful relationships with others. And it’s in that context that the wildness and mystery of life can be experienced and honored without it doing us in. Be okay with calling it a day. Today, Joe is much quicker to call it a day if he’s simply losing steam--trusting that the next day will bring fresh energy and insight. And, Joe asserts, it’s pretty much always the case. My takeaway from this is simply to trust yourself--what your heart, mind, and body are telling you. Loosen your white-knuckled grip on productivity, and live to fight another day. Stay laser-focused on the here-and-now. Joe’s new awareness of the wildness and unpredictability of life--the list of possible woes and tragedies that are possible has grown much longer--has led him to become hyper-focused on the here-and-now. It is, after all, all we’ve got. The past is history, the future is anybody’s guess. But right now? That’s real. And more...Tune in to the full episode to capture all of what Joe’s story has to offer you. There’s a lot more. We’re All Going To Die. But Are You Living? It’s not often that we have the chance to learn what matters most in life from someone who actually came back from the dead. What part of Joe’s story will you allow to change your life? We don’t need to live in fear of Death. But, let’s not try to ignore or avoid it, either. Instead, let’s wake up, acknowledge that it’s coming, and do what we can today to become the person we were made to be and live the lives we were made to live. You are the One and Only You! There never has been nor will there ever be another human exactly like you. You matter. Your life matters. Your time on this blue and green cosmic marble we call Earth matters. You ARE going to die. But you’re not dead yet. So get after it! Feeling Motivated? Strike While the Iron’s Hot. My purpose as a coach is to help you discover, enjoy, and deploy your unique purpose in the world. Connect with me on Facebook or learn more on my website. I'll help you create the life you know you were made to live. Subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts, & Stitcher and leave a review! Connect With Joe Instagram | Twitter | Email If You Liked This Episode, I Think You’ll Appreciate These, Too… 005 How to Become the Boss of Your Fear: Bravery-building to Live With More Guts and Gusto 006 The Nine Lives of Lise Leroux: One Woman's Mind-blowing Tale of Living With a Terminal Diagnosis
Take a moment for yourself to reflect on today's challenges. If Joe can face Corn Pop and his bad boys you can face whatever today throws at you. Song: "Sappheiros - Embrace [Chill]" is under a Creative Commons license (CC BY 3.0) Music promoted by BreakingCopyright: http://bit.ly/Sappheiros-Embrace Lyrics by Joe Put 'em in the rain barrel get 'em rusty
A lot of talk has been swirling about the Democrat attempt to impeach President Trump; and, that if a Democrat, especially Joe Biden, wins the Presidency in 2020, Republicans should impeach him if they gain control of the U.S. House of Representatives. They call it “weaponizing impeachment.” Doing so would be a huge danger to the survival of this republic. Republicans should not impeach solely for retaliation. If Joe or Hunter Biden have committed crimes, those should be investigated and if found to have a basis in fact, then those alleged crimes should be referred to the Department of Justice for prosecution. But not impeachment at that stage.
Tucked away in a private corner of Sunset Sound studios, producer Joe Chiccarelli has his own slice of paradise in the hills of Hollywood. The studio is one of the last legendary music production studios left in Hollywood and was originally made to score the old Disney films in the late 1950’s. Since then it has seen musical legends galore pass through its halls. The list includes artists like the Rolling Stones, Queen, The Doobie Brothers, Led Zeppelin, Bob Dylan and on. “That’s kind of the best thing in the world about making music for me is that every day, every project is different. Every project is a new challenge in the way that im going to approach it. It’s problem solving” Having lived through analog tape recording and now working in the digital world, Joe has adapted and navigated his way through over 40 years of changing recording technologies in the ever evolving entertainment industry and has been a musical chameleon producing songs in almost every genre imaginable. His constant drive for originality is a hallmark of his work ethic. He says he does it in order to not get bored or stale. He doesn’t want to be repeating himself artistically. Something which I agree with wholeheartedly. Joe believes in what I am from now on calling “letting the art breathe”. We see eye to eye on how art is cultivated and nurtured. It takes space to fail and experiment. It takes a safe place to fall without judgement. Joe is the type of personality that you could tell anything to. This is just one little piece of what makes anyone an effective producer. “I’ve always maintained that this job is really to help the artist and to get the best out of them. To make the record that you, as a fan want to see them make.” Talking about his process, Joe says that he spends a lot of time in preproduction in order to really understand the artist. He wants to see from their perspective what they want to achieve and how they want to do it. Two weeks is about the length of time he likes to integrate with the band and get a feel for the dynamics and music. He really wants to understand the artist before ever touching the art. In some cases like in working with Jack White, this is crucial. If Joe did not understand that Jack White was in Joe’s words a “protector” of those flaws which give true character to music or art in general. The imperfection of something is precisely the quality which gives that thing its character. This is something I come across a lot in the creative world. I believe it as well. If everything were the same, nothing would have any character. Joe knows this from experience both in recording music and from his experience designing the JC37 microphone with Tonelux. In my interview with him, Joe explains the qualities of the Sony C37a built in the late 1950’s and the unique properties it exhibited. He talks about the process of creating the Tonelux JC37 which is directly modeled after Sony’s C37a microphone and how in the process of trying to correct odd design issues, it lost its unique magic sound. Extract meaning out of that. Your flaws make you who you are. Joe understands that flaws and imperfections are part of life and should be celebrated. This is how he cultivates a safe space for his artists to experiment and expand beyond their normal limits. He allows himself to go there with you and understand the creative spark behind the idea. This is an art that is being lost amongst bedroom producers and YouTube artists. Letting art breathe is an art itself. This means allow mistakes as long as you keep hold of that spark of inspiration. Don’t be second guessing that spark. --- Support this podcast: https://anchor.fm/whataworldpodcast/support
On this episode, Bryan Smith and Jim Dimitri join Joe to discuss recent transfer discussion, the Charity Shield and Preview the season. If Joe remembers, he will keep track of the predictions. Twitter: @IndyRedsPod Facebook Indy Reds Podcast Email: IndyRedsPod@gmail.com Thank you all for downloading. YNWA!
Joe Chernov is the VP Marketing @ Pendo, the startup that understands and guides your users allowing you to create products they cannot live without. To date they have raised over $108m in funding from some of the best in SaaS including Meritech, Salesforce, Battery, Spark Capital and Sapphire just to name a few. Prior to Pendo Joe was Chief Marketing Officer at Robin and before that he was the CMO @ InsightSquared where he led the transition from an email-driven leads model to an account-based marketing model. Before InsightSquared, Joe was Head of Content Marketing at Hubspot where he increased blog traffic by more than 1M visits/month and increased leads by 40%. Finally, pre-Hubspot, Joe held VP of Marketing roles at Kinvey and Eloqua. In Today’s Episode We Discuss: How Joe made his way into the world of startups and SaaS marketing many years ago? Does Joe really believe in the saying that, “no one really knows what they are doing?” Where are the nuances to it? Joe has been CMO and then #2 and alternated between the 2 roles many times, so what the continuous alternating? How does switching from CMO to VP of Marketing prepare you better for each subsequent role? Does Joe agree with the saying that the best in marketing are able to “throw the playbook out of the window”? What does Joe mean when he says, “the most powerful mentorship is mentorship from below”? What makes the best #2’s just so good? What do they do? What advice would Joe give to a #2 in a role today? What can the individuals do to foster a relationship of deep trust and transparency? Having worked at both early and late stage companies, what does Joe believe the early companies can learn from later stage companies? Does installing very severe ops not reduce the creativity of a young company? What does Joe believe that later stage companies can really learn and take from early-stage companies? How do the marketing functions differ in both structure and process when comparing early to late stage? What does Joe find to be the biggest challenge within each respective stage? How has Joe seen the content landscape evolve and change radically throughout his career alternating between early and late stage companies? Joe’s 60 Second SaaStr: Who does Joe believe is killing it in SaaS marketing now? Why? ABM, total BS or real meaning to it? If Joe could change one thing about SaaS today, what would it be? Read the full transcript on our blog. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin Harry Stebbings SaaStr Joe Chernov
Joseph Parker is on the brink of one of the most important decisions of his professional boxing career – whether to sign a big-money multi-fight deal with Bob Arum or Eddie Hearn or remain as an independent.Duco's David Higgins, who has described this week as "pivotal" for Parker, will sit down with the former world champion heavyweight and his family and advisors tomorrow night to thrash out the options and map out a way for another title shot.Should Parker decide to sign with either American Arum or Englishman Hearn, the two main players who have millions of dollars at their disposal, it will mean a re-structure of his current promotional set-up, but either way Higgins will be closely involved.Should Parker and his team decide to remain as an independent, it will likely be a short-term arrangement as the money being thrown around in the sport at the moment is simply too big to ignore."We've received a few options that we're considering," Higgins said. "It could be that Joe ends up becoming a star in America on ESPN and being promoted by Bob Arum. It could be that Joe ends up continuing a good relationship with Eddie Hearn. Those are two obvious options. The third option is to remain independent. Whatever he does next could be for the rest of his career."The other question is whether it's the right time to sign a long-term deal or do a one-off fight. Dereck Chisora has been openly chasing us down."If Joe did a multi-fight deal now we know what the offers are. But assuming we don't commit yet and let's say we knock out Chisora in London … then suddenly Joe's stocks go through the roof. The world's his oyster and he can legitimately call for a re-match with Dillian Whyte or Anthony Joshua … and the offers might double in value."The chances are good that Parker will fight Chisora in London in July, after their bout set down for this month became untenable once the Englishman's team failed to send a contract in time. But Higgins said there was also a possibility that Parker could next fight in the United States instead.Hearn, the promoter of WBA, WBO and IBF world champion Joshua, is closely linked with DAZN, a sports streaming provider, and has long said he would like Parker involved too. Should Parker join Hearn then he will be backed by Sir Leonard Blavatnik, one of the richest individuals in the United Kingdom.Last year Mexican middleweight Saul "Canelo" Alvarez signed a five-year, 11-fight deal with DAZN worth more than $NZ500 million.Heavyweight Tyson Fury, the former world champion still firmly in the mix, recently signed with Arum and ESPN. Like Hearn, Arum has worked closely with Higgins and Parker in the past.WBC world champion Deontay Wilder, who drew with Fury in Las Angeles in December, is promoted by Al Haymon.Higgins described Parker, a 27-year-old who has lost to only Joshua and Whyte after turning professional seven years ago, as having the most potential of the current crop of heavyweights. His last fight was in December, but he has been posting personal bests in the gym in Auckland since."He's the youngest of the bigger names and he's had a run of bad luck and bad officiating, so we haven't seen the best of Joseph," Higgins said. "He's what I would call in economic terms an under-valued asset. He's 27 and getting stronger … and he wants a second run at a world title unification."Higgins said any decision would be based on Parker's best long-term interests. "Every deal has pros and cons. Going to the United States is quite attractive. The holy grail of boxing is to be a profiled star on both sides of the Atlantic … and Joe is already a household name in the UK. But the numbers have to be right."Asked about his own involvement should Parker sign a multi-fight deal elsewhere, Higgins said: "I'll always be involved … that's not the issue here. If there's a re-structure then the roles might be re-defined. But there might not be … there's no ego here for me. It's purely a rational and analytica...
They’ve only been business partners since January 2017. When they’re not on the road, usually in two different cities, their homes are about 1,200 miles apart. Yet, Joe Gilliland and Larry Lemons have a knack for finishing each other’s sentences. They share a vision of a somewhat disruptive, more comprehensive approach to sports management. They call their company Anth3m because they and their affiliated firms give voice and management to the longer term of-the-field and off-the-course interests of rising stars such as golfer Austin Cook, and Oakland Raiders tight end, Jared Cook. Too many Cooks? Not in the case of Joe Gilliland, Larry Lemmons, and Anth3m, which is based in Miami Beach. Key Takeaways: [:18] Ray Hoffman describes Anth3m sports management company and introduces Joe Gilliland and Larry Lemons. [1:15] Joe and Larry explain why Anth3m is based in Miami Beach. Athletes love the beach. It’s easy to get an athlete to come to visit Miami Beach for a meeting or an event. [1:25] Joe and Larry are basically on the road all the time, visiting athletes. They have partners spread out across the country to meet any athlete’s needs at any given time. Larry is in Miami Beach every other month, while Joe is there as little as he can be. [1:56] There are two full-time employees in Anth3m headquarters in Miami Beach. Larry and Joe are primarily on the road meeting people. [2:09] Joe lives in Dallas, Texas. Larry lives in Cleveland, Ohio. [2:20] Joe and Larry always have something new and exciting happening daily. They think outside the box and they want their company to find new and innovative ways to strategically align with their clients and partners. [3:08] Larry explains how he was doing business development for about six years with a couple of athletes. His business partner was his first client. As Larry was developing the model of Anth3m, he knew it was important to find someone who had actual management experience. [3:40] Larry was looking for someone who could bring traditional aspects of management to his athletes in a non-traditional situation. His partners introduced him to Joe. Larry laid out the vision for him and he just got it. They’ve been going ever since. [4:08] Larry has an economics background with JP Morgan Private before branching off on his own. Joe started at UBS and moved to UBS Private Wealth. At the same time, he founded a digital media company in the golf space, with two friends from college. It grew into something far bigger than they had anticipated. [4:43] Joe gives the shortened version of his career. He and his friends created a YouTube video that got 30K views. That led to a second video that got 100K views and it continued. They started getting contracts in the mail to monetize the video and build the platform. [5:09] Joe looked over the contracts and they filed an LLC, looking to make a little bit of money. Golf Digest wanted to do a full series. Callaway Golf called. That led Joe to full-time management representation as well as business development for athletes and consulting on behalf of digital content marketing strategies. [5:49] Larry and Joe were both willing to take on mitigated risk. You have to have an entrepreneurial spirit to launch a business. That was what drew Larry to Joe. They had both built a business from the ground up. [6:08] Larry says you need to understand what it means to go into the trenches and build something that certain people may see as taboo or different. They were taking on an industry that had set ways. You need people who will understand the vision and the struggles you have to go through to get where you want to be. [6:41] Joe illustrates the biggest difference between sports management today and the past by contrasting Michael Jordan, who was untouchable, with Lebron James, who is fully accessible. You feel like you have a personal relationship with him, day in and day out, from everything he’s been putting together. [7:29] The industry has been focused on sponsoring an athlete and getting them as much money as they can in return for as little value as possible. At the end of the day, the sponsorship doesn’t provide value to the company that you work with. [8:07] There is limited space available during the athlete’s performance. You have to find a way to create engagement opportunities for the brand. Today, you need to have a story about the brand’s association with the player and you need to tell the story by way of digital content, social media strategy, and public relations for audience engagement. [8:50] Athletes are not experts on marketing. They don’t understand that on Instagram and Twitter, they are shaping how people see them. Anth3m helps athletes make that communication intentional by matching an athlete’s message with a brand that aligns with their values and products they legitimately use. [10:05] Anth3m is telling authentic stories — the athletes don’t mind doing it and the brands get more out of it. They’re creating lasting, organic partnerships. [10:29] Joe points out that Anth3m is not an agency. They don’t handle player sports contracts or team-related businesses. A lot of times, they align strategically with agencies to help support the players in these other areas. Anth3m is unique in the style of relationship they have within the business development sector. [10:58] Anth3m is partnered with an actual public relations company, with a digital media and social media company, and a strong content creation company called Ideas United. They are partnered with a franchise and business development company, Apex. That is not common in the sports management industry. [11:44] Anth3m’s goal is to help their clients, the athletes, develop their own personal anthem. A lot of athletes have unknown talents they want to use and passions to pursue. The average NFL career is three years. It’s a job, not a career. Anth3m wants athletes, after a long career, to have their sport remembered as a footnote to their lives. [12:51] Anth3m’s goal is not to get athletes to the top but to guide them down into the next phase of their career, as well. It’s a full journey. The athlete is their own personal business. They hire Anth3m, to be the ‘CEO’ of their company. When they retire from their sport, they’ll be ready to step into a role in their business. [13:53] Larry says it’s come a little faster than anticipated. The firm was two years old in January. Both Larry and Joe have been working with athletes for a number of years. [14:25] Joe brings up a client case study, Brice Butler, who has proven himself to be a very capable receiver. What makes him a fit for Anth3m’s model is who he is as a business professional. He is into fashion. Last year at Men’s Fashion Week in Paris, he was voted as one of the top eight best-dressed athletes at the shows. [16:12] Joe was heavily focused on golf before he met Larry. Larry loved the model Joe had put together of building brands and platforms for the athletes away from their sport. Larry said, “Let’s do it for the NFL.” It took Joe time to become fully aware of how the NFL works. Now they are branching into the NBA. [17:21] Larry had just taken the dive into golf and wanted to learn from Joe. Both Joe and Larry had some learning to do about the NFL space as a whole. Relationships with individuals have helped them pick it up quicker. Bringing on NBA athletes will be different from either golf or the NFL. [18:30] It was a surprise to Larry what the learning curve for Joe was in the NFL space. It took Joe some time to catch up to Larry. Larry and Joe talk about when you can call an NFL player vs. a golfer. Golfer Austin Cook will pick up the phone every time Joe calls. If Joe called an NFL player four times a day, they wouldn’t answer for a month. [19:57] Ray recently saw a 1960s video of Palmer, Niklaus, and Player on the Perry Como Show, playing an edited round of golf. These were agent Mark McCormack’s big three. Joe believes that Arnold Palmer made sports marketing cool. Mark McCormack was revolutionary. He wrote What They Don’t Teach You at Harvard Business School. [21:09] The lessons Mark McCormack learned in the 1960s are still applicable today. Joe talks about the thousands of dollars Arnold Palmer won playing golf in contrast to the millions of dollars athletes make today. Arnold Palmer became a multi-millionaire through marketing his story and brand. [22:31] Larry talks about how Anth3m works to understand the important parts of an athlete’s business off the field and turn that into something that fulfills their hopes and dreams. [23:03] Ray notes the Barclays Center in Brooklyn was sold out for a couple of days recently for video gamers. Larry and Joe have considered taking on video gamers. Their aligned strategic partners understand sports but don’t have active backgrounds in sports. Anth3m didn’t want their clients to be put into a box that their sport dictates. [24:08] There are a number of things Anth3m has on the table, with which they are looking forward to testing their model. E-gaming happens to be one of them. Joe has a couple of friends who have moved into the representation of e-gamers full time. [24:37] Joe feels that the driving force of Anth3m’s success is going to be in creating opportunities for athletes to invest more toward their future career and business after their sport. One way they inspire that opportunity is through their relationship with Apex for business development work. [25:27] Joe and Larry are in New York the week of this interview to meet with Jared Cook of the Oakland Raiders, and a partner in a high-fashion men’s apparel line. Jared came up with the idea of starting his own line. Larry helped him pick the right strategy, designers and partners, took over as CEO of the company and has developed it. [26:21] Larry thinks that what needs to change in the representation field is the idea that agents, financial advisors, or managers have direct control over an athlete. Athletes should hire the specialists they need to help them for specific jobs. A financial advisor should not give legal advice. Everybody should do their specific job. [29:14] Joe says they are talking now with a company that has a phenomenal indoor play concept about bringing in a unique ambassador specific to the business and developing a relationship with that group, owning a piece of it, and doing appearances and events that will draw people and grow the business. [30:33] Jared Cook is a unique individual. That is what Anth3m is looking for. Anth3m can help all athletes build their anthem, unique to the individual athletes. [31:19] Joe suggests Anth3m should become the first sports management group to step in and own a franchise of some sort — it may be an Ultimate Frisbee franchise! [31:42] Larry says they are excited and happy that people are starting to take notice and ask questions about how Anth3m is doing what they do. That’s the dream. [32:09] Larry Lemons and Joe Gilliland, of Anth3m. This is capitalism. Mentioned in This Episode: Stephens.com This Is Capitalism Austin Cook Jared Cook Joe Gilliland Larry Lemons Anth3m JP Morgan Private Golf Digest Callaway Golf Michael Jordan LeBron James Ideas United Brice Butler Arnold Palmer Jack Nicklaus Gary Player Mark McCormack What They Don’t Teach You at Harvard Business School: Notes from a Street-smart Executive, by Mark H. McCormack The Barclays Center Apex Business Development Ultimate Frisbee
Noah Kalina and Chuck return for part two to join Nick & Ari in testing hardware store’s knowledge on Plastic Wood. If Joe from Foodland Ace hardware Juneau Alaska can name the tool, he’ll win a pizza.
What exactly defines an influencer in the marketing space? Do you need Oprah in order to sell your product? These days the term influencer is used so much as the concept spreads to become more of a “scope of influence” rather than just a celebrity endorsement. There are all kinds of influencers and within any industry, there are influential people out there, it is just a matter of finding them. When it comes to buying and selling a business, a company can add value to their business by diversifying their sources of traffic. The more diversity in traffic, the more the risk goes down for the buyer and the value goes up for the seller. Today's guest, Shane Barker, teaches the “Personal Branding – How To Be An Influencer” course at UCLA. He's a seasoned marketing consultant, who for the past several years has become an expert in using influencer marketing to boost sales for brands. Shane believes that nowadays companies have got to run an influencer campaign just like any other facet of the funnel in order to maximize their brand's reach. Episode Highlights: What exactly is influencer marketing? Finding that niche person for the product. Identifying real vs. fake followers and how feedback needs to be weeded. Measuring real engagement over just follower numbers. What is a good engagement rate to look out for. The influencer marketing software tools that are out there and how to use them. Aligning the influencer with the product. What is the typical cost per influencer? How can you track the influencer's impact? Why Influencer marketing works well. Tips and tricks on how to find influencers in your sphere. Cheaper alternatives to hiring a consultant to help with your IM campaign. Transcription: Mark: So this past weekend I was at Rhodium Weekend and we've talked a lot about Rhodium here on the podcast. It was out in Las Vegas and somebody that we know, somebody who's been on the podcast Shakil Prasla, a good friend of Quiet Light Brokerage happened to run into another Shakil; Shaquille O'Neal. And he has a great photo of himself on Facebook with Shaquille O'Neal and he told me and he said that Bobby Brobine called his attention and so Shakil just shouted out and said hey we share the same name and sure enough that called his attention and then resulted in Shakil our friend having a picture with Shaq; really really cool. It's always fun to be able to reach out to people who are well known and have some influence and obviously, this is something we can definitely use in business as well as in we are in a whole are of this in business and marketing called influencer market something I haven't done a lot of. Joe, have you done much influencer marketing? Joe: You do it all the time Mark. We do … you just did it. You just did it for Rhodium Weekend. How many people that have signed up for Rhodium Weekend have gone to Chris's centurica.com website for due diligence because you're an influencer and you talked about it? Mark: But I'm not on the same level of Shaq so you know. Joe: Oh I don't know. I don't know. Mark: I'm definitely not as big as Shaq in more ways than other knows because the guy's a big dude. I've seen companies use influential marketing before and it's crazy; the impact that you have on your business when you find the right mix. Joe: Well you know a lot of folks think influencer marketing is … I've had a couple of listings where Dr. Oz mentioned the product or the ingredient and the revenue went … sort of skyrocketed. I sold one earlier this year where the product was named one of Oprah's favorite things, that's like the golden ring. That was back in like 2008 and they still get traffic and revenue from it and it's 2018. So that is what a lot of people think about in regards to influencer marketing like you and Shaq. And by the way, Shakil call out that was a great photo thank you for that I showed my kids. But that's not really just the influencer marketing that I think a lot of our audience should be thinking about. We've talked about it all the time when you've got multiple channels of revenue, multiple channels of traffic it brings the risk that you're going to lose business down and increases the value of your business; the lower the risk the higher the value. Influencer marketing should be another channel. The next generation buyers people they're … my kids, I have 2 teenage boys, I cannot get them off of Instagram watching videos. My son, 17 years old, he learns everything. The computer I'm on right now he learned how to build it on YouTube through influencers. They're all about influencer marketing. So the next generation is going to be just that. We had Shane Barker on the podcast, that's who you're about to hear folks. He's a UCLA professor. He teaches a class on influencer marketing at UCLA. He's a consultant and he helps people. He'll take over their campaigns and he'll just tell you how to do it. He had some great advice in terms of tools to use to track your influencer engagements; how to find them, how to measure their success, and what to do in terms of maybe interviewing them and negotiating with them and writing up contracts with influencers and all these different things. The one thing I didn't touch up on was workload but he said that when you frame it up right and you put the right package together in terms of your plan through a consultant so you don't waste a whole lot of money it can then be handed off to a VA who should be able to run with it fairly easily. Mark: That's pretty cool. So is this going to help me get Shaq to a certain point in Quiet Light? Joe: Hmm … Shaquille O'Neal, no not Shaquille O'Neal but Shakil Prasla yes. He's already an influencer [inaudible 00:05:01.2] is what he is. Mark: I would rather have Shakil Prasla … actually, that's kind of a lie, sorry Shakil. All right let's get to it. This is actually a huge topic. I know this is going to be like the next big thing in marketing and this is one of those areas that people don't really know a lot about. Some people are doing it well. They're making a lot of money because of it. They're building their brands because of it. It'd be great to unlock this so why don't we go ahead and listen to it [inaudible 00:05:25.8]. Joe: Yeah I do. You've got to think about it just like an Amazon sponsored ad campaign, just like your content development for an SEO, just like your Google Ad Words campaign. You've got to run an influencer campaign the same way and Shane really talks about that in detail so let's go to it. Mark: Awesome. Joe: Hey everyone its Joe Valley from Quiet Light Brokerage. Today we're going to talk about influencer marketing with Shane Barker. Shane Barker is an expert in the space. How are you doing today Shane? Shane: I'm doing awesome Joe. How are you doing man? Joe: I'm good. You know back in my day there was no influencer marketing. It was pay-per-click and write good content and Google will reward you. Of course, my day wasn't that long ago. I sold my business back in 2010 but the world has changed dramatically since then and it constantly changed and you're on top of that and you are at the forefront of it which is one of the reasons that I will call it out right now why you haven't written a book about it yet because it's constantly changing right? Shane: Yeah that's the deal. We talked a little bit before the podcast started today. The thing is it is an evolving space. I mean it started off back in the day and I said back in the day as we kind of joke around about that but you know I'm doing this for a while but it's really word of mouth marketing right? Which back in the day the presentations that I do I always talked about like as an example would be like Tupperware. That was kind of like Helen who is a lady that she would have these parties and have everybody over and she was influential in the area because everybody loved Helen. She was a great wife and she'd have beautiful little kids running around. Everyone wants to be like Helen and they'll all come too. They'd have a few drinks and the next thing you know they're buying Tupperware right? So it's that influential type thing, that's how it kind of all started and then obviously we evolved to Beats by Dre and some other ones like that where you see this people wearing the headphones and they would go and give them the free product. And you see all these athletes that are wearing this stuff and I mean obviously they sold I don't know it's like 3 or 4 billion dollars to Apple so you know it's obviously some- Joe: I guess it's been around a while because celebrities have been endorsing products for years, for decades and they get paid for it. Shane: Absolutely. Joe: So that's influencer marketing right there let's do this. So Shane, I didn't tell you before we started recording we don't do fancy introductions. Obviously, we're a couple of minutes in already. Shane: Yeah. Joe: Can you tell those folks that are listening about your background, what you do, how you do it, and where you come from? Shane: Yeah absolutely. So I reside out of Sacramento California but I'm in Los Angeles quite a bit because I teach at UCLA. I teach a class called Personal Branding and how to be an influencer. It's a quarterly system so I do how to be an influencer on one side and the other side on how to work with influencers. We work with brands down there as well. So yes I've been in the digital space for 20 something years. I really jumped in the digital space because I had my own business. So it was one of those like hey I want to bootstrap this thing and I didn't have a lot of capital. This was a long time ago. I've got a company called Hotpad that I had a patent on it; a reusable heat pack. I had a cool patent on it and so I had to do everything. I had to do the logo, I had to do the website and this was this is probably 15 plus years ago. So we were jumping on the internet, there really was no SEO. We just put something up and something went on the 1st page. We didn't know how it happened or what happened. We were just excited that that was happening. There was no … there was just nothing, there was not a lot of software, there was … we were grinding this thing out and it was kind of wild wild west. And so I jumped into it and was working with this … once again probably 15 years ago on called getafreelancer.com and now it's freelancer.com. So I was stating hey, listen I want to manage projects and I want to go work with people that know how to do these certain things that I didn't necessarily know how to do. I was … at that time I was in school and I'd already owned my own business. Just as I owned a bar and I had done some stuff. It took me 10 years to graduate not because I wasn't smart. Well, I don't know … maybe because I wasn't smart but maybe the bigger the reason was is because I want to travel and do this and I had my own businesses. So I jumped into that and like I said for about 10 years I owned a bar and did some other fun stuff; all offline type businesses. And then when I was doing Hotpad the reusable heatpad company I decided to go back to school and that's when I really started doing outsourcing and kind of figuring out how to work with other people and I've been doing that ever since. I mean right now I have a 31 person team that's all over the world. I don't have them … yeah, I have all like project management software or like all front stuff in place. And so I have like where I'm doing this interview today is I have an office here in Sacramento that's strictly for content creation; for us putting content together. And my team is once again all over the place so they're … so it's kind of awesome. So that's kind of catapulting me out once again where I'm at today. We do heavy content marketing, we do heavy influencer marketing. And then I'll kind of talk about my story a little later about like how I jumped into influencer marketing and all that. But I consider myself like a brand and an influencer specialist and then also a digital strategist. Because it's just that's what I've done for so long when … it started off on SEO and then obviously a lot of social stuff and now we do influencer marketing. We're always trying to … the new stuff that comes along it always seems to knock on my door whether I want to do something new or not when it comes to marketing. So that's kind of where I'm at today. Joe: Well, our audience is full of people just like you and people that want to be like you; those that are leaving the corporate world. For influencer marketing, I want to go through some of the steps that you teach in that class at UCLA and the process. But let's 1st define it what exactly is the influencer marketing in your view? Shane: Yeah so influencer marketing in which I said a little bit earlier is in the back in the day it was influencer marketing was not called influencer marketing but really it was working with celebrities and getting somebody that had some kind of influence because they're an actor, or celebrity, or some kind of singer, or something like that and you ask them to endorse your product. But usually, it was for the Nike's, the Toyota's, these bigger brands because you had to have a big budget. And the deal was that you were going to do some kind of a commercial, maybe sometimes radio, but mainly a commercial where you would go and this person would say oh my god I have this kind of car this, I love my … whatever my [inaudible 00:10:57.3], I love my Toyota, I love my Nike shoes whatever right, usually bigger budgets and once again somebody that has a really really high influence. Well, last in the 5, 6, 7 years you've seen this switch of where really anybody can have influence. You don't have to have … you don't have to be an actor; you don't have to be a famous person to do this. And you'll see this obviously on YouTube, Instagram, Snap … sometimes on Twitter and then on Facebook as well. The idea is that an influencer is anybody that has influence over their sphere … over their community. So as an example you Joe obviously are an influencer because you have influence over your podcast and what we have here. So that makes you an influencer because people follow you, they listen to your podcast religiously, and they go and they get great information from it and they go and apply that in the real world. So if you were to say hey guys this is some software that I use and I've used it for the last 6 months. I've tested it its absolutely awesome then guess what probably a lot of people in your podcast are going to go hey that sounds like an awesome product. If Joe uses it then I should use it. And so everybody has this type of influence and we look at this. So as Instagram as an example I look at people, let's say you have 5,000 followers or 10,000 people I go well are those influencers? They absolutely are. I mean if I have 5,000 or 10,000 engaged … a heavily engaged audience I would much rather work with that person let's say as an example yoga mat. I'm a yoga instructor and you as a brand you're selling yoga whatever quick bed or something. And so you come to me, I would much rather work with a yoga instructor that has a 5 or 10,000 following that's heavily engaged than somebody who has a million or 2 million or 5 million. Because really at the end of the day what … in the beginning of influencer marketing was like hey I want to go with the people with the highest following right? They have a milion followers like that's how … it's who I have to work with because of the fact that you look at all those eyeballs. But the issue is this … and we all realize this thru marketing is that back in the day it was like if I can get a million visitors that'd be awesome. It's not the amount of visitors it's the quality of the visitors; the type of traffic that you're getting from that. So same thing with influencer marketing you want to really niche down and find the person that is really going to be best for your product. The reason why and we'll go onto this later but the reason why there's these issue with influencers and fake followers is because brands were paying influencers on the amount of followers they had. So you get a situation where they say, Shane, if you have 10,000 followers I'll give you a 1,000 bucks. If you get 25,000 I give you 2,000. But if you have 100,000, my friend, I'll give you 10 grand and then guess what happens an influencer goes man how do I get to that quicker? How do I get to that mark faster because obviously I'm doubling, tripling, quadrupling my money? Well, then what happens is now they're doing something where they're adding fake followers and doing some stuff that's obviously unethical to be able to get to the next price point. Joe: How do you measure engagement over followers? Shane: Yeah that's the deal and it's funny when you talk about back in the day because it literally when I talk to people I've influenced I mean I always talk about back in the day that makes it sound like we're like 100 or something; like I went to school with Jesus or something or Moses or like I was on the boat or something. But you know for us it's like when I look at this like we were doing influencer marketing 5, 6, 7 years ago there was no software right? So there was nothing out there to really … I mean what we would really do is we would go and try to find these influencers by search. Like go on Instagram and look up hash tags and stuff like that which is still relevant today and we still do that say obviously. And we would go and we'd put these profiles together and I would manually go look at them. Because that was it, like that was my … an engagement for me was not necessarily a number but it was more … we ended up coming up with an equation over time that we looked at of followers, engagements, likes and stuff like that. So we had a little bit of an equation or some kind of … and we call that algorithm because it wasn't that crazy but where we would go and take a look at that. And we would just have these Excel spreadsheets that I would just take tons of notes and we would do all this kind of crazy stuff. Now there's plenty of software. There's all kinds of softwares you can use. I mean we use … Grin is one of them that we use that you can do. There's another klear.com which is with a K. There's Neoreach, there's Revfluence … I mean there's all kinds of them. There's all kinds of different ones that you can go. Some of them are free, some of them will cost … I have, I mean I'm very fortunate since I have access to almost all the softwares because they want me to look at their software and evaluate it and stuff so I'm very blessed in that sense. Joe: You do? Shane: Well I mean you know it's so funny. I'm very humble about that and I don't think of myself as an influencer but over time you start to realize you're like wow I guess I am an influencer you know. I'm just not … I don't know I just don't think of myself that way, like when I go to conferences and speak and do stuff it's [inaudible 00:15:08.8] people come up to me like I've been following you for a long time. It's always really … it really kind of shocks me. Or like while walking somewhere and I'm not that famous by any means but they will come up and say are you Shane Barker? And there's been a few times I'm like God do I owe you money, are you VISA or like I'm just trying to figure it out right. It's like this weird … so you know an influencer [inaudible 00:15:25.1] come up I guess and things are good and I've got some good foundation and people are following me so I'm not mad at that by any means but- Joe: That's good. The software does it help you measure the engagements does it go that deep? What is this like Grin and- Shane: It does. So this is the thing you have to look at when it comes to engagement, this is the key and when you talk about software … so software is that 1st level. So the 1st level of when you're going in you go and you take a look at it, you can put in hash tags, you can put in keywords, you can do this kind of stuff. So let's say it's yoga, that's the thing I'm looking for and let's say I'm I can sell this yoga mats all over the world. So it doesn't necessarily have to be in Los Angeles or Las Vegas or something. So I go all over the world, so what I do is now I can curate these lists. I mean go take a look at them, you add them to whatever … some kind of a folder or whatever it is, you pull those people in. That's the 1st step and it'll say the engagement. And it'll say your engagement is 3.5%of 5.6% and software is the 1st step. That's where you're you curating the list and you're saying hey okay I want to find 10 good influencers so I'm going to curate a list of a 100 or 200 or whatever. And then the next step to this whole thing is you … software is lovely but influencers once again because they want to make money and I'm not saying all influencers are this way but … well, we all probably want to make money but there's ways to fudge your numbers. So that's what we have to look at. I can go on to Fiverr right now and I can add any picture on Instagram and I can get 10,000 likes for $5, $10; whatever the number is. Joe: Right. Shane: And that's not engagement. I mean somebody like if you came into my store … let's take this offline. I own a store and Joe you came in and you knocked and you said hey Shane I was wondering do you guys have this and I just went [thumbs up] that's not engagement right? You're like okay so Shane no … so say that again so what do you have this I'm looking for this- Joe: You just gave us the thumbs up. Shane: The thumbs up, that's right I forgot we go audio and video on this. So the issue with that is that's not engagement right? Engagement is like oh hey Joe thanks for coming in my shop. If you're looking for these blue widgets then you want to go over here or let me show you some … blue widgets are cool but the yellow widgets are the ones I think you need because of this this and this. So that's where we kind of get this thing of where the software is awesome go take a look at it but engagement is conversation. So if I'm a yoga instructor or a brand and you're a yoga instructor or either way you know vice versa. Joe: Yeah. Shane: Then what I should do as a brand I should go look at your profile and find out 1st of all how many other sponsorships you've had. We don't want somebody that has a new sponsorship every day because the audience is going to be a little unauthentic … not authentic right? Joe: You don't want somebody that has a new sponsorship every day you want somebody- Shane: No, because think about that like this is a thing, it's like it's like dating. If you wanted to date a girl that's had a new boyfriend every day for the last 15 years like you got to think well there's got to be something wrong with that right? Like there's … it's not … the numbers aren't working they're not … you really want to develop your brand, you want to develop a longer relationship with an influencer. But if they're talking about something every day the problem is then you get to a situation where people start to go okay does Joe the influencer really like this product or is he just doing this for money? Because it just doesn't feel like we want Joe the influencer that says listen I've tried this product for 3 months you guys you know I don't promote tons of products this is a product that I've used it's absolutely awesome this is why I'm promoting it. Joe: Okay. Shane: Right, so you want to get authentic- Joe: You're going to look at that engagement percentage and you're going to focus to see if they've had lots of different advertisers on a regular basis. Back to that engagement percentage so Shane, you had said 4 or 5% what they have … what is a good percentage? And I mean people talk about open rates and things of that nature in email campaigns, what is a good engagement percentage for people that are just starting off? What would they look out for; the number? Shane: I would probably say it's like probably 3 to 5 % is a good engagement rate. I mean anything higher than that is awesome. Joe: Okay. Shane: And here's another thing we talk about that engagement because I'll touch on this as well is you have to look at the comments. So we have this list of let's say its 100 influencers and let's say I'm looking for 10 great ones. You want to go through … you want to look at their profile; A. look if they've done a thousand sponsorships then I would get away from them or you look at the engagement. But you want to look at what people are asking for like hey Joe the yoga instructor. Hey, I want to know … it looks like you're using that new mat or you're using a new water ball whatever like where did you get that? Or hey Joe when are you coming to town or hey this … like what you want to show that people are engaged with the content and this is where things get … where people can fudge numbers where if you go to somebody and they have an engagement rate of 10% you're like oh my God this guy's crushing it, this girl's crushing it, you go and look at it and they have 1000 emojis, that's not engagement right? So you can … from software standpoint an emoji is engage- Joe: You want actual communication, people talking back and forth info and some responding, people asking questions. Shane: Right. That's the thing and that's when we talk about the … when I said I'd rather have somebody of 5 or 10,000 or 15,000 than a million. Joe: Yeah. Shane: That's where the engagement rate stays higher because Joe what I would look at is Joe the influencer. What I want is that if people are asking questions and you get 20 questions there should be 20 answers by Joe. Joe: Right. Shane: Joe, you should be going in there and saying hey … where I think is that's engagement. That's showing that you have an engaged audience. When you get to the … I'll use Kim Kardashian as an example, you have 20, 30, 50 million; they're not responding to anybody for the most part because they can't physically do all that. And so the engagement rate is a lot less. You have your audience that's … you get eyeballs so if you're Coca-Cola you're going to say hey I'll go with Kim because I know that she's going to get eyeballs. I don't really care about the engagement. I'm looking at overall exposure and they've got a big budget. If I'm a brand you really want to go take a look at that and say who is … who's on the come up. They don't have to have a million followers but who's engaged? Who seems to be really into it? What's a good product alignment? You're at this … is your product and this influencer going to align correctly? And then what I do … and this is a big one a lot of people don't do this, I interview all the influencers. I do a call just like you're doing here Joe. I get on there and I say hey Jennifer I've got XYZ product I usually have some questions and I say so tell me a little about yourself or what … who you've worked with. They should have some kind of a media kit so there's some 1st steps that we take. And then I go so tell me a little bit what have you looked in [inaudible 00:21:17.3] XYZ company and they go … I mean I haven't looked into it but I know that you guys are offering 1,000 bucks a post so I was interested. Joe: Right. And that's the thing I was just going to ask actually so thank you, you went there. How do you track this? How does it … what does it cost? I mean people do sponsored ads in Amazon, they do Google Ad Words, and it's a clear defined cost per click. What is it typically cost per engagement I guess or per influencer if they've got a 3% engagement and 5,000 followers? Shane: Yeah that's the thing is it's everything is negotiable. So this is where it becomes a little harder because you do for if you're going after the keyword Sacramento DUI attorney you know that it's $3 per click. It's very easy. If you're going up with Amazon there's a … they have a model that they put in place to be able to understand once again how popular it is and what they're going to charge. Joe: Yeah. Shane: Influencer marketing is different because you're dealing … each influencer is different. Each influencer, in theory, should own their own company or their own brands. So what you do … I mean there's certain websites and stuff and calculators you can go to and kind of what you think would be fair but what I always tell people is this, the analogy I use is like let's say if I have a Babe Ruth signed baseball card. And everybody tells you and all the big guys go hey man that's worth a million dollars Shane; guaranteed a million dollars. There's only 2 of those out there. Yours is in mint condition it's worth a million dollars and I go well I'm going to wait to get a million dollars. And then Joe you come to me and say hey Shane I heard around the campfire that you have a Babe Ruth card I'd love to buy it from you. And I said well it's worth a million and do you know what Shane I appreciate that but how about if I give you 75,000? And I go okay you know I'm actually not off. I guess I don't need to hold on to it. I mean 75,000 is a good deal. And that's a good deal right? It's a supply and demand type thing. The cool thing about brands is there's hundreds if not thousands of influencers. So everything is negotiable. There are some companies or some influencers that will do free product. There are some of them that will do free product plus some type of an affiliate link where they're getting some kind of residual sales. There will be other ones that just want a flat pay per post. But everything is negotiable so it's very difficult to say you should spend this amount. You have to figure out what you think is going to be fair. So if I go in and say listen I want to get to 10 influencers I have a $10,000 budget so in theory I have $1,000 per influencer. What you have to do is go in and figure out those influencers and talk to them and say what would you usually charge. Well I charge $250 per post on Instagram let's say. And so my mind I'm thinking I get at least 4 right? So I say how about this why don't we do this, I'll go and pay you $1,000 we'll do the 4 things but I also want you to do two Instagram stories and I want you talk about a Snapchat for 2 times. If I think that's a good deal and that can move some traction and you think it's a good deal then it's a good deal. So that's where everything is different with everybody but I think what happens with brands and what they don't realize is these influencers once the followers start getting honey because that's what brands still look at most of the time. Is that they get pitched 5, 10, 15, 20, 30 times not a day but a week- Joe: The influencers- Shane: The influencers do. Joe: Right. Shane: And especially if you're up there then you're getting pitched over and over and over right? So the thing which you have to do as a brand, you have to 1st you have to differentiate. So make a nice little catchy subject line. You want to get their attention, not just looking to work for you that's just kind of yeah okay I get it. But come up with something kind of flashy. But in the email, you're going to tell them, you want to make it a win-win right? Because influencers are used to people saying hey if you post 2 pictures I'll send you a shirt. And that's kind of like ah okay thanks. So you want me to A. the reason why you got in contact with an influencer is because you love their content. So they probably have a video, they probably have a video guy and a photo person and all this kind of stuff. They have like … it's a business and you're telling them that you're going to send them a free $20 shirt for 2 posts when they have costs. I mean there's a reason why you picked that influencer because they have great content. If they're a lower influencer what I mean by that lower followers and they're doing it themselves then maybe that makes sense. And maybe they love your brand and maybe they will do it for free. They'll say you know what I love you guys as brand why don't we do … you guys send me one shirt a month, I'll do two posts a month and that's going to be a win-win for everybody. Joe: Let me ask about tracking because you know with Google Ad Words you can track response at ads you can track … we know what cost per acquisition is. How do you do that with an influencer that you give $1,000? Shane: Yeah there's a number of different ways of doing it you know the ones that just want a flat pay per post … I mean that's … the difficult part is … I mean what I would recommend is so this's the thing if this is my company this is my brand this and what I do with my clients. There's a number of ways to do it. There's coupon codes, so you put Jennifer25 so they should put something on hey this is Jennifer these are these products by these companies I've used it in the last few months everything's awesome and I've worked out a deal where you guys everybody gets 25% off hurry it's going to be gone in 40 hours; whatever the message. Joe: The influencers, for the most part, is saying use my coupon code and being up front and saying I'm getting a commission I'm getting paid I'm- Shane: They're supposed to, FTC you're supposed to right? So the thing is because they don't want you like in theory fooling the public right? So it's no different than if you had whatever Snoop Dog talking about Toyota on a commercial at the bottom really low will say Snoop Dog was paid for this promotion. So there's … they want to make sure people aren't being fooled so you should put this as some kind of a sponsored ad or #ad or #sponsored something like that. Joe: Okay. Shane: They would put that in the hash tags it's … the FTC's there's always a little bit of gray area with that. But if you put some things like that you should be safe. The thing is that what you want to do when you have those like I said when those people reach out to you and you're trying to develop those time relationships. The thing is you have the coupon code so you can use something whatever that is the thing but one thing a brand realizes is just because you hire Jenny that has 50,000 followers they can't be a frequency deal. So email marketing if I want to go buy a Coca-Cola what I do is I see a commercial and then I see a banner and I see this when I go to the store I go, man, I feel like drinking a Coca-Cola for some reason. It's the same thing will influencer marketing, don't think 5, 6 years ago you could put up one post and probably make some great money; it's a frequency deal. So you don't … when you're negotiating with influencers make sure that there's 1, 2, 3, 4, 5 … there's multiple things that they're going to do for a set price assuming that's how you want to … but just make sure it's a multiple deal with the … so we have coupon codes, you have an affiliate link. So Instagram being the example there's only one place to put a link right so it's a very valuable valuable place. What we use … there's a number of different things you can use but with that you can either A. you can negotiate with the influencer and say hey we would like to give you an affiliate link that you put in your bio thing and we'd like for the next 2 weeks while you promote this product we'd like for you to have that affiliate link in there. So they can put link in bio or something like that. So it pushes them up there but you have to have a contract with that influencer and make sure they know what they're doing. That's another big thing with this is we have brands and if- Joe: Where do you find these contracts? Shane: You can look online. And we actually have some templates that we use that we could that I think … I'm sure I've shared them on multiple different posts but really just a brief right? You want a brief of like hey this is the hash tags you are going to use. This is the kind of content that influencers have used in the past that have been successful but give the influencer free reign to do what they want. Just give them basic guidelines. Hey, we're also looking for you not to do any anything within our competitors for the next 3 months so that you're not doing 10 different campaigns about the same kinds of stuff; just some basic stuff where you're covering yourself. We want to also want to make sure that our link is in your bio for at least 2 weeks or a month or once again everything is negotiable but you have to talk about those terms ahead of times and brands don't because they don't know. That's the reason why I always recommend hiring a consultant or somebody to help you with your 1st few campaigns because then they can … there's these things where you can lose a lot of money and not know what you're doing and just assume by hiring an influencer an influencer is going to do what's best for you. Most influencers aren't marketers; they aren't right? Joe: Right. Shane: The yoga instructor that just … he's a yoga instructor, he didn't go in and get his marketing degree and say hey I'm going to go and try to build this huge community. He just started doing what he does. Joe: So he needs guidelines given to him from you on what to do and how to do it. Shane: Yeah because if not then it … you just, you need some direction. Joe: Got you. And you've talked about Instagram; my kids are always watching videos in Instagram. Occasionally they snap back and forth and I don't know how they're ever going to make money on Snapchat but I'm sure they are. I'm sure they probably are. But what social media outlets are the best options for people that are selling yoga pads [inaudible 00:29:20.6]. Shane: So Instagram is where we spend a lot of time because it's like that lifestyle; everybody wants to like have the pink puppy and be doing yoga be … have the perfect little cute little babies around and the perfect relationship. And so it's that lifestyle type you know when I'm always on my jet I'm eating caviar and life's good. And then we have YouTube which obviously is awesome because YouTube's always going to be out there. What I mean by that is YouTube's the number two search engine. Joe: Yeah. Shane: So we work with an influencer that does a review of a product or talks about your product they'll go and put that content and they have a huge subscribership let's say it's 10, 15, 20, 30, 100,000, 1 million and that video literally goes out to all those people and then you get those eyeballs on you. Joe: So the software you mentioned before measure engagements on different mediums like YouTube and Instagram or? Shane: It can. Yeah, there's multiple … there's different softwares that do different ones. I mean there's one or two that can measure engagement in all of those. Or what you can do … what you want to do is you can talk to the influencer and say hey put this in the brief. I want to make sure that I'm getting all of the inside information on my campaign and how it went and what we did and that kind of thing. Joe: Okay. So Instagram number one, YouTube number 2, is there a 3rd that people should look out or a 4th or a 5th that you'd consider? Shane: I mean Snapchat is not bad and then Facebook and Twitter there's some stuff going on there. But really where we spend our time is Instagram and YouTube just because it's the amount of how many people around them. I mean people spend I don't know … I guess like 55 minutes a day on Instagram. I mean I think it's after … like after you die it's like 8 months or something … I mean it's … of your life time. I mean it's crazy right and obviously people spend a lot more time on there and then YouTube once again as always it's that evergreen content that's always going to be out there when people are looking for certain things. If you have a … once again I have this thing and this is a brand new patented product and I get someone to do a review on it on YouTube and they've got a huge subscribership like my sales could go through the roof because of that. Joe: Right we've got a number of transactions over the years where I've had businesses that had huge spikes because of Dr. Oz mentioning the product or the ingredient in the product. I sold one earlier this year … I think all these years have blended together, earlier this year where it was on one of Oprah's favorite things back in 2012 or 13 and that carried it for a long time. Would you recommend that the audience members that have the yoga mats of the world go after those big influencers or just focus on the smaller ones or maybe a combination of both because you might get lucky? Shane: Right. You might get lucky. I mean it really depends on budget as well. So if you're going to go after I mean Oprah being the example that you give. Like if Oprah talks about your product then all you have to do is hire somebody to count your money at that point. Joe: Right. Shane: You got to … you physically have to figure … you have somebody and get maybe 100,000 and just have … and just count the money and just probably I will organize it through serial numbers just to get something to do. Joe: I think these people would argue that you also have to scram like it's an inventory to fulfill those orders because that's what happens. Shane: Oprah is not going to promote anything without knowing that you've got some good distribution in place. Joe: A good problem. But that with free endorsement as well, it was sending products to that influencer looking for a free review and Dale called them one day and then said hey you're going to be in this issue and they're like oh my God that's two days from now. Shane: So I'll answer your question, so Oprah obviously being the mega of this whole situation but there's no reason not to ask bigger influencers or smaller influencers … I mean smaller following. They're going to be probably more apt because they're hungry and they're just either getting started and that kind of stuff. You see the prices can be a little lower. They're going to be more engaged stuff like that. But I'm not saying don't shoot for the stars. I'm not saying don't send something to Oprah if you have a patented product that really takes care of a need that nobody knows about because you'll never know. You're saying right there that all of a sudden Dale gave the phone call and said hey we loved your product and you're like you've got to be kidding me right? The thing is nobody is going to knock on your door if you're not out there and pushing. If you're not out there sending that information to Oprah or whoever you'll just never know. And so what I would do is do a nice … I mean I would once again just pull in what … figure out who your buyer persona is and if it's Oprah's people because you have a book that you just read and it's a self-help book and you think you can really help everybody, you have a different angle, you've got a great phenomenal story then pitch Oprah. Go for it. Like why would you not? She's not going to know about people that don't pitch her but I would also say the smaller influencers are … you know ones of medium size and all that go after them as well. The other thing that I always do is like let's say I'm a newer company I go and look at my hash tag. So let's say I'm #whitecoffeemug so … great I go and look that up and that's the name of my company. You might already have influencers in your sphere that love your product. Joe: Okay. Shane: That's a no brainer right? Like that's a … you go in there I'm already talking about your product I don't … you need to convince me of anything except how much free product I can send you to keep spreading the good word about my product. Joe: Okay, awesome. So for those that are listening again that are trying to sell yoga mats and use the medium influencers, forget the shooting for the stars and Oprah that type of thing. These people are usually entrepreneurs with maybe a remote contractor or 2 or 3 VA's here and there. They may take this project on themselves at 1st and then hire somebody to take it over once they've setup SOP's. What kind of time do you think it would take if it was me and I'm working 25 hours a week running my business which is pretty standard for the types of businesses that we sell, should we focus on a lot 5 hours a week to get started, 10 hours a week and what kind of budget would you suggest somebody starts off with that maybe they're doing a couple of million years in an annual revenue. Shane: Yeah, so what I would recommend and once again I'm not just saying this because I'm a consultant. I would hire a consultant and say hey what do we need to do here? Because there's people that have paid me a lot of money for me to learn what I learned … what I know today. I recommend that with anything, not just influencer marketing, with anything; like if you want to jump in and do your own PPC figure out somebody that's a PPC consultant and have them so you listen I just want to hire you for 5 hours a month or 10 hours a month or whatever. I want to put together my ideas. If you can go in and tighten them up it will save you so much money because as entrepreneurs we always go hey we'll do it ourselves right? I'm a grown ass man I'm going to go do this, I can do it. It's not a problem. I'm not going to delegate because I have at least 2 more hours in the day. I'm only working 22 hours in the day I have at least 2 more hours, sleep is so overrated. I'm going to do it myself. Okay, that's awesome; take it on. I'm not here to squash your dream but what I am telling you is that if you have a consultant that helps you along the way they'll help you with you know these … they'll potentially save you money, save you a lot of time. And because there's like plans I'll put together for people and say listen now you go hire a VA or let me show you how to do this or put the plan in place and now these people can go and implement it and they will come back after a month and hey what problems did you have? Hey, you kind of messed up here let's look at the pitch emails you sent. Who responded? Now, what do we respond back to them? Like that's a person that wants to take it on themselves. We have two ways of working obviously, one is hey we'll do it for you like don't worry about it. You sit back we're going to just ask you questions you give us the answers. Or the other way of like hey you want to learn right? And a lot of agencies don't do that like you want to learn because they don't want to give up the secret sauce. I don't have a problem giving up the secret sauce. I want to help you out and I just want to make sure you're successful. Joe: Well look I think what's going to happen is a lot of folks … you know we give up a secret sauce all the time. We help. If you help people they may say you know what I love this I think it's going to be great please do it for me because they're busy doing other things as well. So I think it's a great idea. Some of the people that are listening may want to give it a go and shoot from the hip and see if anything sticks which is probably not the greatest idea in the world. Others will hire a consultant to create a campaign and then they'll run with it, they'll hire the VA. And others may say look just please take this on and run with and we'll measure results with you and if you want we'll keep going. Shane: Also, we're doing that thing too is we're actually developing a course as well. We're doing of course for influencers and for brands. So now we're in current stages of developing that. So they'll also be an inexpensive option or a cheaper option than hiring myself as a consultant or hiring my company to do everything for them where they can go in and take a course for whatever $97 or $300. And they'll go in and they can go through it and once again they'll have enough information there to be dangerous so they don't have me on an hourly basis. Or if they want a bigger project they can do that as well. But we're developing that ritual as we speak. Joe: What's your timeframe? People are going to go okay great when is it going to be done? Shane: I knew you we're going to hold me by the fire Joe because I told you about the book earlier and so then you put me on tonight. Joe: I know. Shane: It will be done by the 1st of the year. Joe: Okay. Shane: That's right, I said it. Joe: When it's done make sure I get that link and we'll put it on the show notes of the podcast okay? Shane: I can't wait but by the 1st. If not by the 1st then I would just … I'll drop off as an entrepreneur and just go and do something separate that's not online just because I'll be so ashamed. Joe: 61, 71, you've got something like 80 days maybe to get it done okay. Shane: Now you're just trying to stress me out, Joe. I mean come on I just gave you a date I mean now I got to go talk to my people and go listen we're going to have to double our staff- Joe: [inaudible 00:38:00.2] for meditation for that stress. You'd be okay. Shane: Okay. Joe: You're not just … no, you're thriving on stress. Come on. Shane: I love that, like the fact you just told me that like secretly I don't even need any more coffee. Like I just got these goose bumps on my back that I said you know what I'm going to show Joe. I'm going to show him by the 1st he forgets this. Joe: Please do. Shane, I love the influencer marketing approach. So many people focus on one thing and you know when they diversify their revenue streams, their sources of traffic it de-risks or lowers the risk of the business and the lower the risk is for the buyer what happens the value goes up. So for those that are listening take a look at it. Take a look at influencer marketing. Hopefully, this episode of the Quiet Light Podcast has helped. Shane, tell the people that are listening how they would reach you if they want to talk to you about consulting or talk about maybe you taking over their influencer marketing campaign. Shane: Yeah so you can reach me at ShaneBarker.com that's S-H-A-N-E-B-A-R-K-E-R.COM and my personal email is shane@shanebarker.com just email me if you have any questions or if you need anything I'm here to help once again. Joe: And if they want to be an influencer themselves they can just head on down to UCLA and take your course right? Shane: Yeah, it's a really cheap course. It's UCLA, I mean it's only one of the top 20 universities in the nation. It's not a problem, just get a little bit of financial aid you'll be fine. Talk to your parents. Joe: You must be doing something right if it took you 10 years to graduate and now you're teaching at UCLA so good for you. Shane: I'll tell you. Thank you so much. Joe: I appreciate your time make sure you give me that link. I'm going to hold you to it. Shane: I'm on it. Joe: All right buddy, talk to you later. Shane: Thanks, Joe bye bye. Links and Resources: ShaneBarker.com Shane@shanebarker.com Influencer Marketing SaaS: Grin.co Klear.com NeoReach.com
Bottle of chicken, oooooooo bottle of garlic, whatever kind of bottle you’re in tonight. Hi everyone, you may have recognized that Will Joel bop with slightly different words. We like to put our own spin on things. You will have to put your own spin on things while making this delicious chicken as well, or more specifically, your imitation chicken will have to put its own spin on things in its band. Don’t worry, this recipe is 100% vejan certified. So lets get with a skater boi and then say see ya later boi and then regret saying see ya later because it turns out the boy was good enough for her, it is time to learn how to make 40 clove garlic chicken. * If Vin says cluck or clucking during this episode, he is using it as general chicken friendly banter, not a substitute for the “f word.” ** If Joe or D’Angelo say cluck or clucking during this episode, they are certainly using it as a substitute for the “f word.”
Hey, We've spoken about volatility here before, and we have put it on a bit of a pedestal on account of it's hugely positive influence on the long term saver/investor who embraces it and recognises it as the huge ally it is. Euro Cost Averaging (Or Egg-Cost-Averaging as you'll see in a moment) is an outcome of these fluctuations. Euro-Cost-Averaging is just one of the many aspects of Financial Planning in Ireland, which goes some way to explaining why our Financial Planning and Money Podcast here, is over 60 episodes old and we have so so much more to share with you dear readers and listeners. We are on a mission to become the place for people to turn when they need real information and insight which is un-biased and practical to Irish people who want to deliver positive financial futures for themselves....not too much to aim for!? What is Euro Cost Averaging? This is a jargon term the industry created many moons ago. In plain English it refers to the fact that if you are saving regularly into an investment, that investment will increase and decrease in value over time, meaning you are buying into that investment at these various points, some high, some low, which results in an average price paid. Imagine you buy €2 worth of eggs every week from old Mrs. Corrigan (fictitious character!) up the road. The number of eggs you get for your €2 from Mrs. Corrigan on a given week is based on how much demand there is for the eggs, and how productive the hens have been that week! For example one week you get 12, another week it is 8, the following week 9, another week 10, another week 9 and another week 12. Over that particular 6 weeks you got a total of 60 eggs. You paid a total of €12, so the Egg-Cost-Average here would be calculated as €12.00/60 = 20cent per egg, over that period of time! Simple! Though we like to let on we are very smart in the Financial Services industry, that is basically what Euro Cost Averaging is! Is Euro Cost Averaging An Investment Strategy or Just An Outcome!? While some argue that it is an investment strategy designed to reduce volatility and 'average-out' your returns over the long term, while others suggest that it is an outcome, whether positive or negative, when an investor contributes a certain sum at regular intervals over a period of time. We suggest it is indeed the latter. There is much research which points to the fact that as an investment strategy, it is flawed and statisticaly less likely to deliver better outcomes than investing it in one lump sum. Say you have €150,000 to invest, research suggests that it is best to invest it as one contribution instead of trying to time the markets and drip-feed it into a particular strategy over a period of time, say 12 months. You'll see why shortly. In the USA Euro Cost Averaging is known as Dollar Cost Averaging (DCA). Finance journalist Dan Kadlec of Time Magazine summarized all the relevant research research when he wrote, "The superior long-term returns of lump sum investing (instead of DCA) have been acknowledged for more than 30 years. Similarly, decades of empirical research on DCA has found that it does not function as promoted, and is a sub-optimal investment strategy". This debate is one for another day, the main purpose of the past 2 paragraphs is to outline what Euro Cost Averaging is, and is not, and how it impacts. So What Does Euro Cost Averaging Actually Do? What better way to explain it than to display it in numbers. Let's imagine this weeks' character, we'll call her Grainne, starts a regular savings investment or indeed a pension where she will be contributing the same amount every month, even for 6 months: Month 1 - Cash Invested: €300 Unit Price: €1.00 Units Bought: 300 Month 2 - Cash Invested €300 Unit Price: €1.10 Units Bought: 272 Month 3 - Cash Invested €300 Unit Price €1.50 Units Bought: 200 Month 4 - Cash Invested €300 Unit Price €1.20 Units Bought: 250 Month 5 - Cash Invested €300 Unit Price €1.15 Units Bought: 260 Month 6 - Cash Invested €300 Unit Price €1.00 Units Bought: 300 So, as you'll see from above, there was quite a lot of volatility in the first 6 months of Grainne's investment journey, that's purely for illustration purposes! The value of the fund she was investing in grew by 50% in value and came back down to the price at which she had started investing 6 months ago. How does that leave her in terms of being up, down or level!? Grainne has at this stage invested €1,800 (6*300). She has a total of 1,582 units in this particular investment, meaning she has paid an average of €1.14 per unit. Considering that her units are currently all actually worth €1.00 she will actually be down money, as she paid a high price for units relative to their current value, particularly in months 3 and 4! She would have invested €1,800, as we saw, and as at month 6 her fund would be worth €1,582 (1582 units * current price of €1.00!). Grainne may well feel like this has been a rubbish investment, and want to cash out her chips now, but alas we must not allow her take such a knee-jerk reaction....... So, whats the moral of this particular story I hear you ask!? Well as you can see, if you are buying units (investing) on a regular basis, even with Euro Cost Averaging, you would be best advised to keep a hold of your investment until the value comes above the average price at which you have paid over the course of the investment journey. If you are in a pension, the timelines will obviously be much much longer, however the same principles apply. Another moral of the story is that, if you are investing regularly, it may seem counter-intuitive really you do not want to see the value of the fund going up! At least until it is time for you to cash in your chips! You really do want to be buying them at a low price, accumulating them at a huge volume, and when they come up in value, you cash them and then enjoy the fruits of your labour! Buy low and sell high is a term we have all heard of, Euro Cost Averaging can help you achieve that......let's see how.. Does It Help Me As a Saver? In this story we're going to outline Joe's investment journey. He is a good guy, has a great financial coach who has identified his goals, and indeed his concerns regards his retirement planning. Joe needs to accumulate a pot of €200,000 by the time he is 62 in order to allow him reduce his hours, and to support the lifestyle that he desires, in addition to his other assets he has. So off Joe goes and start contributing €600 per month into his pension.... Month 1 - Cash Invested: €600 Unit Price: €0.20 Units Bought: 3000 Month 2 - Cash Invested €600 Unit Price: €0.18 Units Bought: 3333 Month 3 - Cash Invested €600 Unit Price €0.15 Units Bought: 4000 Month 4 - Cash Invested €600 Unit Price €0.12 Units Bought: 5000 Month 5 - Cash Invested €600 Unit Price €0.14 Units Bought: 4285 Month 6 - Cash Invested €600 Unit Price €0.20 Units Bought: 3000 Joe's initial 6 months were too a roller-coaster, with his fund falling in value by 40%, from 20c to 12c at one point. In real terms this would most likely feel like armageddon again, there would be some sort of economic crisis to drive a well diversified portfolio down by 40%, but it will happen again soon, mark my words! So, despite this sense of panic around the place, thanks to the strong financial coach that is working with Joe he persists and has faith in the constant upward curve that is global equities, and he actually end up big-time in the green. Joe has invested €3,600 at this stage, he has a total of 22,618 units. Divide one by the other and we can see that the average price Joe has paid for his units has been just under 16cent. They are currently worth 20cent, so his €3,600 is now worth €4,523! And that was having gone through a financial crisis that had eroded 40% of the value of his fund at one point! Moral of the story for Joe? If you are regularly investing through a crisis that smashes the value of your investment fund, you are buying cheap, you are accumulating huge numbers of units at a discount......it's like a Next Sale in Blanchardstown Shopping Centre.....except at this sale every eejit in the country is quite wrongly telling you to keep your money in your pocket/deposit account....more fool you if you listen to them!! How Would It Have Gone If They Invested a Lump Sum? The funny thing is that if Grainne had of invested a lump sum in month 1 instead of regular payments over the 6 months, she would be in the same position she started, having paid €1 per unit at the start, the same point it was at by the 6 month point. So for her, you could argue that she'd have been better off doing a lump sum, but you can only say that based on the value it is right now....... If Joe had invested a lump sum, he would be breaking even at this point also. He is better off having paid regularly. The moral of that story?! Nobody can tell what the markets will do, it is not a debate to get into, should I aim to Euro-Cost-Average or will I go with the Lump Sum, impossible to answer, it's a bit like the old chestnut of a question, 'Should I Fix my mortgage or go with a variable rate'!? Impossible to predict future rates/fluctuations. What some would argue however, is that based on the fact that equity markets are positive more than 70% of the time, if you dollar-cost-average your way instead of going with a lump sum at a particular point in time (if you have the lump sum available) you will more than likely be paying higher prices by purchasing at more points in time. This debate of Lump Sum or Euro Cost Averaging is for another day, so this might just whet the appetite! Thanks, Paddy Delaney QFA | RPA | APA | Qualified Coach
Self Directed Investor Talk: Alternative Asset Investing through Self-Directed IRA's & Solo 401k's
If one is good, two must be better, right? In the world of Self-Directed IRA’s, the answer is probably YES! You’ll be shocked at just how smart it can be to have more than one retirement account. I’m Bryan Ellis. You’ll learn how RIGHT NOW in Episode 137.-----Hello, SDI Nation! You’re looking great, today, people! Did you do something new with your hair? HeheheheYou know, it’s nice to be back among the living, so to speak. As my regular listeners know, I’ve been quite ill during the past several weeks, and it was awful. I’m on a rapid climb back to full health and actually got to work a full day yesterday which has been quite rare lately, but so very welcomed! My work backlog is huge, and I’m so happy to be with you here right now!Folks, I mentioned earlier in the week that by end of this week I’ll finish a new e-Book called “The Portfolio Fortress” that outlines a really great, and very efficient, approach to protecting your assets from financial predators, and it’s particularly apt for those of you with at least 3-5 real estate properties in your portfolio. The most common strategy these days among people who are concerned about rogue lawsuits is to put every different property into a separate single-member LLC, but it seems like a new court decision every month is proving that strategy to be wildly ineffective. There’s a better way, and it’s far more efficient than having a separate LLC for every property, and I describe that approach in The Portfolio Fortress. I’m going to publish it on Amazon for sale there, but I’d like to give it to YOU as a listener to this show for free, if you request it before publication. The way you get it is to text the word FORTRESS to 33444. If you’ve already texted FORTRESS to 33444, you don’t need to do it again, I’ll send the ebook to you on today or tomorrow when it’s ready. But if you’ve not yet requested a free pre-publication edition of it, then text the word FORTRESS to 33444 and I’ll be happy to send you a copy when it’s done in a couple of days.So… two or more IRA’s? Who would ever need to do such a thing? HeheheheThere are actually many reasons one might consider doing so, and at least one you may have never before considered that I’ll tell you in a moment.First things first: There’s nothing in the law that prohibits you from having more than one IRA. You can have a traditional and a Roth. You can have multiple traditionals, multiple Roths, a 401k and a SEP mixed in for good measure, and so long as you qualify to make contributions to those accounts, and don’t go over the proscribed limits each year on a cumulative basis, then it’s fine to have multiple accounts.Sure, there are rules. For example, if you have an employer-sponsored retirement plan, then there might be some limits to the deductions you can take from contributing to a traditional IRA outside of your employer’s plan. That’s an area where it makes good sense to consult with your tax advisor.But the general idea is this: It is totally kosher to have more than one retirement account.But is there any reason to do so?The answer – particularly for many self-directed IRA owners – is ABSO-FREAKIN-LUTELY!The reason, in two words, is PROHIBITED TRANSACTIONS.For my newer listeners, to commit a prohibited transaction means you’ve broken one of the rules that the IRS has put in place for your retirement account. While those rules are complex, they’re easy to boil down into simple concepts: You can do anything where the money in your account ends up in your own pocket, or the pockets of your family members, unless through a proper account withdrawal. You can’t use slick strategies to contribute more to the account than the law allows. You know, things like that which, honestly, seem pretty reasonable to me, given the magnitude of the tax advantages offered by these accounts.So here’s how Prohibited Transactions tie into the notion of having multiple IRA’s.Imagine with me, if you will, Joe Blow who has an IRA that’s worth a million dollars. He has one and only one real estate transaction in that account – a small one – and the rest of his investments are in stocks and bonds. That one real estate transaction was for $50,000 and he made that investment 5 years ago. Unfortunately, he didn’t know the rules, and he purchased that property from his grandfather. That’s a prohibited transaction… but he doesn’t even know it.So 5 years pass, and the IRS audits Joe. They determine that his real estate investment was a prohibited transaction, and so he’s got to pay the piper.What are the ramifications? You might think it doesn’t matter much since his real estate investment only amounts to 5% of his account value. But you’d be wrong. You see, from the perspective of the IRS, Joe’s ENTIRE ACCOUNT stopped being an IRA as of January 1 on the year when he bought that property.What does that mean? Well, for starters, it means that he’s got to pay back any deductions he took for the last 5 years for any of the contributions he’s made to his IRA, along with penalties and interest. That’s a pain in the rear, but it’s not that much money in the grand scheme of things.But that’s not the real issue.The real issue is that the prohibited transaction has that effect on EVERY SINGLE ASSET in the account.And that’s a huge problem. Because in the past 5 years, Joe has made some shrewd stock investments, and has realized profits in excess of $450,000. Since those profits were in an IRA, he had no tax liability for those profits.But suddenly, all because of one poorly-executed transaction, he’s got a real problem.Joe now owes regular taxes on his $450,000 of profit. But worse than that, he owes penalties and interest. And folks, now we’re definitely talking about a bill in the multiple hundreds of thousands of dollars… again, just because he didn’t understand the rules about prohibited transactions.How could he have avoided this?One really easy way would have been to use multiple IRA’s. Here’s what I mean:Some transactions, like buying publicly traded stocks and bonds, have a practically zero risk of committing a prohibited transaction. From the vantage point of prohibited transactions, those are very “safe” assets.But real estate transactions, and other transactions that are inherently more complicated than just calling your broker to place an order… those are the transactions where there’s real risk of a PT.What to do? If Joe was smart, he’d have simply transferred enough of the money in his main IRA to a secondary IRA, and he’d have done the real estate transaction in that account, all by itself.Why? Prohibited Transactions inherently screw up the ENTIRE IRA in which they’re committed. In other words, if you mess up with any one investment, every other asset in the account suffers the same fate. And it’s a fate that can be, financially, rather Armageddon-like.But if you’re smart enough to put risky transactions – including virtually all real estate transactions – into their own separate account, you’re inherently insulating all of your other assets from that risk. Because while a PT does result in the “disqualification” of all of the assets in a specific IRA, that fate doesn’t actually extend across separate accounts.And that’s a very good thing.By the way… this is just another reason to prefer the self-directed 401k over the self-directed IRA. For 401k’s, the penalties for prohibited transactions are far less severe than for IRA’s, and they apply only to the specific asset on which the violation was committed, and not every asset in the account. That’s a big deal!My friends, thank you for your time today. And remember: Invest wisely today, and live well forever! See acast.com/privacy for privacy and opt-out information.
Self Directed Investor Talk: Alternative Asset Investing through Self-Directed IRA's & Solo 401k's
How would you like to own a certificate of deposit with returns that actually BEAT the stock market? Something so reliable that it’s a great way to invest that part of your portfolio that you absolutely can not afford to lose… yet you still get a great return? Well, I’ve got something even better, and I’ll tell you all about it RIGHT NOW. I’m Bryan Ellis, and this is Episode #111---------Hello, SDI Nation! Welcome to the podcast of record for smart, individual investors!I didn’t get to be with you on Friday, and I really missed that! But boy did I have a great time with some of your colleagues and fellow listeners at our Passive Property Flipping Summit. That event was for affluent investors seeking to deploy their capital into passive real estate flipping opportunities, and it was an extraordinary experience. The event filled up many weeks ahead of time and it was just truly wonderful to actually meet so many of you face-to-face!My friends, I’ve got some great info to share, and I’ll get to that in about 30 seconds. But first, let me say THANK YOU for listening! This podcast is only about 6 months old and it’s already a major force to be reckoned with because of YOU. It’s astounding how many other shows feel the need to respond to what I say, because what I teach is completely counter to the advice given by others who have a conflict of interest. And heck, there are a lot of shows that are now rather directly ripping off my material now. Yes, my friends, what you’re now hearing is SHOW PREP for the other shows you listen to. Hehehehe You know what they say… imitation is the sincerest form of flattery! Until the cease-and-desist letter, that is. HeheheheheBut seriously, we’re doing so well because of YOU, and I’m SO VERY GRATEFUL to you. Nobody would care about what I have to say if YOU didn’t care about what I have to say… and so really, YOU are the hero, the person of influence, in this situation. And I’m so grateful to you.So, I’m going to give you some great value yet again today!Here we go:It would be great if there was a bank that would issue a CD that could beat – or even equal – the long-term average of the stock market.Well, my friends, such a CD does not exist, as you know. But something that’s BETTER actually does exist.And before I tell you about it, let’s determine what is ACTUALLY the long-term return of the stock market. What would you guess? A lot of people think that number is 10% or 12%. What do you think?Well, my friends, let’s look at the actual numbers, shall we?We’ll use a period of 80 years, because that’s the average lifespan of an American citizen. And over the last 80 years, the compounded annual growth rate for BOTH the Dow Jones Industrial Average and the S&P 500 has been in the 6% range.Surprising, isn’t it? Much lower than you guessed, no doubt. But the news is worse than that. Around 6% is what the MARKET has averaged. The results for the typical investor in stocks has been FAR WORSE.There’s a fascinating study that’s published every year called Dalbar’s Quantitative Analysis of Investor Behavior. Sounds like a great read, doesn’t it? Hehehehe. Well, there is one particular piece of information in that you MUST pay attention to:The average investor who invests in stocks does NOT achieve a 6% rate of return. Far from it. According to Dalbar, the average 30-year annualized rate of return is a whopping 1.9%.Yes, you heard that right: 1.9%.How could that be? The painful truth is that you and I aren’t very good at stock picking or timing. Remember – that magical 76 number is based on the assumption that you put money in 80 years ago, and that you leave that investment alone for the entire 80 years following. But is that reality? No, of course not.Folks, do you remember back as recently as 2008… a year when there were 3 SEPARATE days when the entire S&P500 fell by about 9%? It was a bloodbath. Or do you remember back to Black Monday – October 19, 1987 – when the ENTIRE MARKET fell by more than 20% in a single day?The ugly reality is most investors revert to their baser instincts of survival mode when such things happen. That’s the nature of the stock market. It encourages emotion-based decisions, which leads to buying high and selling low. And that, my dear listeners, is why even though the long-term average for the market is about 6%... the average for people like you who invest in the stock market is less than a third of that, at 1.9%.Have your results been better than that?Then pay close attention to this:My friends, there’s a concept in statistics and finance called “reversion to the mean”. This means that anything you’re measuring tends to return to it’s long-term average over time. If right now you’re below average, it’s likely your results will rise. If right now you’re performing above the average, it’s quite likely your results will revert to the mean.What’s the answer? Let’s invest in assets that have a higher average!How about, say, 7%? That way, we beat the stock market and the average investor!So where can you get such a result? It’s easy: don’t look to Wall Street. Look to Main Street.Imagine a local guy named Joe. Joe found a piece of real estate he can buy WAY below it’s value. I mean… WAY below it’s value… about half. Problem is, he doesn’t have all of the money he needs.This is an opportunity for you to get a SLAM-DUNK investment. Here’s how it works: You make a loan to Joe. You lend him money at 7% interest, and so that it’s easy for him to make payments, you only require interest-only payments.Joe loves it… he’s got a really low payment and now he can do his deal, but the reason this deal is safe for you is this:You will ONLY lend Joe half of the value of the property. If the property is worth $100,000 then you’ll lend him $50,000. If it’s worth $300,000 then you’ll lend him $150,000.Whatever the value… you’ll lend half.And then, there’s one other thing: If Joe doesn’t keep up his payments, you get to take that house and sell it. And the reality is you’ll likely make a WHOLE LOT MORE money from doing that if you must. In other words, you have a Plan “A”… where you collect 7% interest… and you have a Plan “B”, where you can make FAR MORE than that, if for any reason Plan A doesn’t work!But you know what? Joe isn’t going to miss his payments. Because this house is such a SMOKING-GREAT deal that he wants the profit that’s built into it.And thus, you get paid 7% interest – guaranteed – every single month. No volatility, no complication, no trouble. It’s just simple. It’s safe. It’s strong.Now, you probably don’t want to do this with all of your portfolio. But folks, most people wisely consider about 1/3 to 2/3 of their portfolio as the “conservative” portion… the part where they just can’t afford to lose money. You’ll want to really optimize the other 1/3 for high returns, but……For that core of your portfolio… the part that matters the MOST to your financial future… isn’t it appealing to think you could BEAT the stock market… and have NO VOLATILITY and virtually NO RISK to your money? It’s like a REALLY AWESOME Certificate of Deposit… only the rate is much higher… and it just MAKES SENSE to you why it works!But the big problem for you is finding somebody like JOE who wants to borrow money under those terms.My friends, I can help you with that. Actually, I can make the problem go away entirely… it becomes a totally “turnkey” opportunity for you!Want to learn more? Join me for a special webinar THIS WEEK for Self Directed Investor Radio listeners ONLY. I’ll tell you more about the strategy – including why it’s so incredibly safe and predictable, along with very profitable – and further, I’ll show you how to get those results in a totally turnkey manner, so you never even need to understand how to find somebody like Joe or evaluate real estate or any of that stuff. You just get to make incredibly safe loans at a 7% interest rate and forget about everything else!To get a link where you can register for this premium webinar at no cost, just text the word RESERVE to 33444. But there is a limited number of free passes available, and to get one, just text the word RESERVE to 33444.My friends, invest wisely today… and live well forever! See acast.com/privacy for privacy and opt-out information.
Joe Gorham, Radio Show Host at WHUR talks about how a simple change in his eating habits allowed him to get off insulin medication, lose over 40 pounds, obtain more energy and renew his commitment to health. If Joe can do this at the age of 62 so can you!
how do you tell when a person or situation is mirroring something in your own life? from Martha Beck: The impish nature of our psychology ensures that we all occasionally spot what we've got. However, we rarely see our own delusion; we just find ourselves ruminating on the vices of others. If Joe weren't so lazy, we think, he'd always bring me breakfast in bed. Or Chris is such a miser. Expected me to split the check for coffee—like I'm made of money! When these thoughts become especially dominant, there's a high probability we've got what we spot. But we can turn our own unconscious hypocrisy into a wonderful tool for personal growth. we will discuss all this and more.
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