POPULARITY
Here's what to expect on the podcast:The advantages of being a guest on someone else's podcast.What specific strategies does Kamie use to help authors effectively promote their books on podcasts?Creating an effective one-sheet or media kit.The pros and cons of video versus audio-only podcasting.And much more! Connect with Jane Tabachnick!Website: https://www.janetabachnick.com/Workshops: https://www.janetabachnick.com/workshopsLinkedIn: https://www.linkedin.com/in/janetabachnick/Instagram: https://www.instagram.com/janetabachnick/Twitter: https://x.com/JaneTabachnickFacebook: https://www.facebook.com/jane.tabachnick | https://www.facebook.com/jmtabachnick Connect with Kamie Lehmann!Website: https://www.kamielehmann.com/Facebook: https://www.facebook.com/kamie.lehmann.1Instagram: https://www.instagram.com/shesinvinciblepodcast/LinkedIn: https://www.linkedin.com/in/kamie-lehmann-04683473National Domestic Violence Hotline: https://www.thehotline.org/Get your Podcast on IMDB: https://imdb.failureguy.com/submitpodcastkamieLearn more about how to minimize the emotional side effects of cancer: https://adventurefound.org/
Dealing with Goliath: Psychological Edge for Business Leaders
Jane Tabachnick is an award winning book publishing and publicity consultant. She works with savvy entrepreneurs and enlightened professionals to help them become published authors, and leverage their books to create greater visibility and buzz.Her book publishing and PR firm Simply Good Press helps experts go from idea to published book, and runs their book promotion campaigns. They also mentor authors on book writing, publishing and promotion. She has helped over 200 authors reach bestseller status.Named one of the top 100 people online by Fast Company, Jane has been featured or quoted in, Clickz, Crain's, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women's Wear Daily and many other media outlets.Jane is an adjunct professor at the Fashion Institute in NYC, where she teaches Sustainable Design Entrepreneurship.TOPICS EXPLORED:How to stand out above noise, establish rapport and build trust with prospectsThird-party credibility and endorsements hold more weight than self-promotionHow to demonstrate trustworthiness and expertiseBeing an author instantly elevates perception and credibilityHaving a book, even if unread, places you above others in terms of credibilityThe dangers of overextending on too many platforms,The mistake of self-centred focus instead of customer-centric approachMaking the customer the hero of the story, solving their problems.Structured book creation provides clarity, unique methodology and a clear point of differentiationValuable free resource: "The Self-Publishing Blueprint" podcast series - concise, insightful and sparks ideas.Borrow other people's audiences through guest podcasting, article writing, etc. to gain visibility and credibility.How to enjoy ready-made audience, vetted credibility, free visibilityRESOURCES:Jane Tabachnick's Self Publishing Blueprint Podcast: https://theselfpublishingblueprint.com/Jane's Tabachnick's Website: https://janetabachnick.com/ CONNECT WITH JANE TABACHNICK: On LinkedIn: https://www.linkedin.com/in/janetabachnick/If you're interested in more visit ▶ https://almcbride.com/minicoursefor a free email minicourse on how to gain the psychological edge in your negotiations and critical conversations along with a helpful negotiation prep cheat sheet.If you enjoyed this episode of Dealing with Goliath Podcast, hit subscribe to hear about our latest episodes.
If you own a service business, you probably know this already: Writing a book can bring you exposure, credibility, and ultimately, more clients. You get transformed from "business owner" to "thought leader." On this podcast, Jane Tabachnik talks about an essential component of authorship: "finding your why". She explains what this really means: it's not about your psychological needs, but rather about relating to your audience. We talk about the 2 types of whys - for the author and for the audience. Jane considers this element so important, she won't work with authors who come with no understanding of their "why." You'll also learn about a forthcoming summit from Jane on the topic of marketing your book. I have a session on using stories to write and promote your book. The summit is free for a limited time. Get the details here.
Join Andrea and her guest, Jane Tabachnick, as they discuss why publicity is the best form of marketing. Jane is in the business of helping people become more visible through storytelling and public relations. In this episode, she shares how great publicity is in making it easier to stand out in the market. Stay tuned! Here are the things to expect in this episode: What's the mindset shift you need to first step into getting publicity? Being intentional about the people you want to connect with. What is it with book publishing that helps with visibility? How do you start a collaborative relationship with your target media? And much more! About Jane Tabachnick: Jane Tabachnick is a content and PR strategist who works with mission-driven authors, coaches and consultants who are frustrated they're not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily. Founder of Simply Good Press, a book publishing and PR company, Jane has helped over 200 authors achieve bestseller status. Named one of the top 100 people online by Fast Company, Jane is often quoted in the media. Connect with Jane Tabachnick! Website - https://janetabachnick.com Linkedin - https://www.linkedin.com/in/janetabachnick Facebook - https://www.facebook.com/jmtabachnick For more tips and strategies follow along with Andrea: FB Group - https://www.facebook.com/groups/uplevelcollective Website - https://www.andreafreemanconsulting.com/ Instagram - https://www.instagram.com/afreeman_insta/ Podcast Powerhouse Masterclass - https://www.andreafreemanconsulting.com/masterclass 5 Minute Journal link - https://www.andreafreemanconsulting.com/5minutejournal Podcast Guest Expert One Sheet Template - https://www.andreafreemanconsulting.com/podcast-expert
This week on The Big Talk podcast, we're talking all about the power of using your story to create visibility and to amplify your voice. For this episode, I'm joined by the amazing and always fashionable, Jane Tabachnick. Jane is an award-winning digital public relations and marketing strategist and mentor. She is a former fashion designer. And she is also the founder of Simply Good Press, a book publishing firm. She brings 15 years of experience working with changemakers to help them create greater visibility and buzz which helps them easily attract and close more of their ideal customers. We start our conversation diving into Jane's backstory as a self-proclaimed recovering fashion designer. She loved the world of fashion design. And she also realized that a part of her role as the designer and business owner was to pitch the story of her designs and run PR for her design house. The clothes told their own visual story, and the media wanted a story told to them with words that they could share with their audience. Eventually, Jane discovered that she loved storytelling more than fashion. And since leaving the fashion business, she has begun helping other entrepreneurs and brands tell their stories more successfully. In this episode, we'll explore: The power of using your voice for publicity in your business — because yes, being a speaker is also a business Why your mindset matters when it comes to be featured in the media Crafting your story pitch to stand out and researching the places you want to be featured How and when to follow up with a pitch Jane's current favorites — Book: Rebecca, Speaker: Brené Brown, and Podcast: How I Built This More from Jane Website: https://janetabachnick.com/ Take Her Free Visibility Assessment: https://janetabachnick.com/assessment/ Facebook: https://www.facebook.com/jmtabachnick/ LinkedIn: https://www.linkedin.com/in/janetabachnick/ Twitter: https://twitter.com/janetabachnick More from Tricia Consistently Share Your Big Idea with Secrets of The Big Talk Order my book, The Influential Voice: Saying What You Mean for Lasting Legacy Join The Big Talk Membership Community Download my FREE Ebook: 7 Step Formula for Fearless Speaking Explore my content and follow me on YouTube Follow me on Instagram Connect with me on Facebook Connect with me on LinkedIn Visit my website at TriciaBrouk.com
Jane Tabachnick gives us the real deal on media and PR (public relations).Listen in as Jane tells entrepreneurs how to break away from the noise and get your business noticed! Learn:-how to find the media that can help your business-the secret to pitching the media-why this can be your secret weaponAnd so much more!!! Join The Community:https://www.facebook.com/groups/WinTheHourWinTheDay/ Win The Hour, Win The Day! www.winthehourwintheday.comPodcast: Win The Hour, Win The Day PodcastFacebook: https://www.facebook.com/winthehourwintheday/LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Jane Tabachnick at:Website: https://janetabachnick.com/Facebook: https://www.facebook.com/jmtabachnick/Email: jmtonline@yahoo.com LinkedIn: linkedin.com/in/janetabachnick Win The Hour Win The Day https://www.winthehourwintheday.com
Jane Tabachnick is a content and PR strategist who works with mission-driven authors, coaches and consultants who are frustrated they're not better known. She helps them become highly visible, and seen as the authority in their industry so they attract more pre-sold clients and can grow their business. Jane is the founder of Simply Good Press, a book publishing and PR company where she has helped over 200 authors achieve bestseller status. Named one of the top 100 people online by Fast Company, Jane is often quoted in the media on topics such as Why You Need Publicity, and How to use PR and Content to Build Your Authority and Profits. Listen & Subscribe on: iTunes / Stitcher / Podbean / Overcast / Spotify Contact Info Simply Good Press Website: www.JaneTabachnick.com Blog: https://janetabachnick.com/blog/ Most Influential Person My money mindset coach, Way Hong of the Six Figure Academy Effect on Emotions Mindfulness has helped me to take a step back and not have knee jerk reactions and just have a better perspective and be a better person. Thoughts on Breathing When I remember to breathe, it's very helpful. Suggested Resources Book: Go-Giver by Bob Burgh App: Primed Mind by Elliot Roe Bullying Story When you publish a book you'll get either trolls or just people who don't like your book. It can be very disconcerting and frustrating. Sometimes they write things and you think they are writing a review of a different book. I had this happen recently with a book and I really think it was a competitor trying to sabotage the book. Had this person been much more mindful, they would have thought, this doesn't serve anyone reading this review. It's not going to make up their mind to buy the book or not buy the book. It just is nasty. I think if a lot of people were more mindful, they wouldn't think so much about competition, but they'd come from more of an abundant mindset. Related Episodes 371 Mindful Money Abundance with Morgana Rae 383 Making Sense Of Mindfulness With Keith Macpherson 296 The Feng Shui of Mindfulness; Paula Brown Special Offer Have you been trying to break through a mind block and reduce stress? Are you discouraged and feeling anxiety? I coach people just like you. Do you just want to feel content and happy? I'm Bruce Langford, a practicing hypnotist, and I love to help people just like you! Feel good about your life and accomplishments. Regain confidence. Book a Free Consultation to get you on the road to contentment. Email me: bruce@mindfulnessmode.com with ‘Jane Tabachnick' in the subject line.
“Our brains are wired for stories.” – Jane Tabachnick Today's featured author is an award-winning content and publicity strategist, adjunct professor at NYC Fashion Institute, and one of the Top 100 people Online by Fast Company, Jane Tabachnick. Jane and I talk about good PR, how to become a “media darling” and more!!! Key Thing's You'll Learn: What PR is. How Jane got started in PR The 2 Major Mistakes People Make When doing PR Why you must repurpose your press assets. The number of content pieces that Jane created from one interview. The best time to pitch an influencer. How to become a media darling. Jane's Site: https://janetabachnick.com/ Jane's Books: https://www.amazon.com/Jane-Tabachnick/e/B015VMYFKW/ref=dp_byline_cont_pop_ebooks_5 The opening track of this episode is titled “Light Wind” by MadXRuler. Click the following link to hear the full track and financially support the artist. https://madxruler.bandcamp.com/track/light-wind You May Also Like… Ep. 333 – “How to Grow Your Social Media Influence” with Catherine Saykaly-Stevens (@CatherineNetWeb): https://www.goingnorthpodcast.com/ep-333-how-to-grow-your-social-media-influence-with-catherine-saykaly-stevens-catherinenetweb/ 277 – “Entrepreneurs Rocket Fuel” with Kimberly Hobscheid (@EntrepreneursR4): https://www.goingnorthpodcast.com/277-entrepreneurs-rocket-fuel-with-kimberly-hobscheid-entrepreneursr4/ 216 – “The Write Way” with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/ SelfieCast #2 – “3 Ways to Uncover Content” with Dominique Brightmon (@DomBrightmon): https://www.goingnorthpodcast.com/selfiecast-2-3-ways-to-uncover-content-with-dominique-brightmon-dombrightmon/ Ep. 350 – “Stay on Track Tips” with Dr. Ro (@everythingro): https://www.goingnorthpodcast.com/ep-350-stay-on-track-tips-with-dr-ro-everythingro/ Ep. 293.5 (Host 2 Host Special) – “Foster Care System Survivor to Inspirational Thriver” with Loren Michaels Harris (@LorenListens2U): https://www.goingnorthpodcast.com/ep-2935-host-2-host-special-foster-care-system-survivor-to-inspirational-thriver-with-loren-michaels-harris-lorenlistens2u/ Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/ Ep. 331 – “The New MBA” with David Schloss (@Schlossy): https://www.goingnorthpodcast.com/ep-331-the-new-mba-with-david-schloss-schlossy/ 237 – “The Gift of Struggle” with Bobby Herrera (@BobbyHerreraPG): https://www.goingnorthpodcast.com/237-the-gift-of-struggle-with-bobby-herrera-bobbyherrerapg/ Ep. 340 – “A Single Light” with Tosca Lee (@ToscaLee): https://www.goingnorthpodcast.com/ep-340-a-single-light-with-tosca-lee-toscalee/ Ep. 332 – “Her Perfect Life” with Hank Phillippi Ryan (@HankPRyan): https://www.goingnorthpodcast.com/ep-332-her-perfect-life-with-hank-phillippi-ryan-hankpryan/ 34 - "Life & The Sunday Series" with Mark Brodinsky (@markbrodinsky): https://www.goingnorthpodcast.com/34-life-the-sunday-series-with-mark-brodinsky-markbrodinsky/ 98 - "It Takes 10 Years to Be an Overnight Success" with Pamela Hilliard Owens (@YB2C_System): https://www.goingnorthpodcast.com/98-it-takes-10-years-to-be-an-overnight-success-with-pamela-hilliard-owens-yb2c_system/ 147 - "The Connector's Advantage" with Michelle Tillis Lederman (@mtlederman): https://www.goingnorthpodcast.com/147-the-connectors-advantage-with-michelle-tillis-lederman-mtlederman/ Ep. 387 – “How to Demolish Imposter Syndrome & Create an Online Course” with Mark Kumar (@mark2kumar): https://www.goingnorthpodcast.com/ep-387-how-to/
“Our brains are wired for stories.” – Jane Tabachnick Today's featured author is an award-winning content and publicity strategist, adjunct professor at NYC Fashion Institute, and one of the Top 100 people Online by Fast Company, Jane Tabachnick. Jane and I talk about good PR, how to become a “media darling” and more!!! Key Thing's You'll Learn: What PR is. How Jane got started in PR The 2 Major Mistakes People Make When doing PR Why you must repurpose your press assets. The number of content pieces that Jane created from one interview. The best time to pitch an influencer. How to become a media darling. Jane's Site: https://janetabachnick.com/ Jane's Books: https://www.amazon.com/Jane-Tabachnick/e/B015VMYFKW/ref=dp_byline_cont_pop_ebooks_5 The opening track of this episode is titled “Light Wind” by MadXRuler. Click the following link to hear the full track and financially support the artist. https://madxruler.bandcamp.com/track/light-wind You May Also Like… Ep. 333 – “How to Grow Your Social Media Influence” with Catherine Saykaly-Stevens (@CatherineNetWeb): https://www.goingnorthpodcast.com/ep-333-how-to-grow-your-social-media-influence-with-catherine-saykaly-stevens-catherinenetweb/ 277 – “Entrepreneurs Rocket Fuel” with Kimberly Hobscheid (@EntrepreneursR4): https://www.goingnorthpodcast.com/277-entrepreneurs-rocket-fuel-with-kimberly-hobscheid-entrepreneursr4/ 216 – “The Write Way” with Amy Collins (@askamycollins): https://www.goingnorthpodcast.com/216-the-write-way-with-amy-collins-askamycollins/ SelfieCast #2 – “3 Ways to Uncover Content” with Dominique Brightmon (@DomBrightmon): https://www.goingnorthpodcast.com/selfiecast-2-3-ways-to-uncover-content-with-dominique-brightmon-dombrightmon/ Ep. 350 – “Stay on Track Tips” with Dr. Ro (@everythingro): https://www.goingnorthpodcast.com/ep-350-stay-on-track-tips-with-dr-ro-everythingro/ Ep. 293.5 (Host 2 Host Special) – “Foster Care System Survivor to Inspirational Thriver” with Loren Michaels Harris (@LorenListens2U): https://www.goingnorthpodcast.com/ep-2935-host-2-host-special-foster-care-system-survivor-to-inspirational-thriver-with-loren-michaels-harris-lorenlistens2u/ Ep. 348 – “Bring Inner Greatness Out” with Dr. Mansur Hasib, CISSP, PMP, CPHIMS (@mhasib): https://www.goingnorthpodcast.com/ep-348-bring-inner-greatness-out-with-dr-mansur-hasib-cissp-pmp-cphims-mhasib/ Ep. 331 – “The New MBA” with David Schloss (@Schlossy): https://www.goingnorthpodcast.com/ep-331-the-new-mba-with-david-schloss-schlossy/ 237 – “The Gift of Struggle” with Bobby Herrera (@BobbyHerreraPG): https://www.goingnorthpodcast.com/237-the-gift-of-struggle-with-bobby-herrera-bobbyherrerapg/ Ep. 340 – “A Single Light” with Tosca Lee (@ToscaLee): https://www.goingnorthpodcast.com/ep-340-a-single-light-with-tosca-lee-toscalee/ Ep. 332 – “Her Perfect Life” with Hank Phillippi Ryan (@HankPRyan): https://www.goingnorthpodcast.com/ep-332-her-perfect-life-with-hank-phillippi-ryan-hankpryan/ 34 - "Life & The Sunday Series" with Mark Brodinsky (@markbrodinsky): https://www.goingnorthpodcast.com/34-life-the-sunday-series-with-mark-brodinsky-markbrodinsky/ 98 - "It Takes 10 Years to Be an Overnight Success" with Pamela Hilliard Owens (@YB2C_System): https://www.goingnorthpodcast.com/98-it-takes-10-years-to-be-an-overnight-success-with-pamela-hilliard-owens-yb2c_system/ 147 - "The Connector's Advantage" with Michelle Tillis Lederman (@mtlederman): https://www.goingnorthpodcast.com/147-the-connectors-advantage-with-michelle-tillis-lederman-mtlederman/ Ep. 387 – “How to Demolish Imposter Syndrome & Create an Online Course” with Mark Kumar (@mark2kumar): https://www.goingnorthpodcast.com/ep-387-how-to/
In this episode, Steve Fretzin and Jane Tabachnick discuss:Getting visibility for yourself and your business.Why attorneys struggle with brand building and getting their name out there.Maintain relationships and hug an influencer.Things you can do today to push your brand in a positive direction. Key Takeaways:You can't have a business if there is no marketing or business development.It is about sharing your expertise in a way that is relatable for your audience or your target client.Let people know that you are available (and let them know what your tech set up is if it is an audio or video interview).Earned media is a way to gain additional exposure and credibility with a possible client. You can't have a business if you aren't doing marketing or at least have someone else doing your marketing or your business development. It just doesn't happen magically for anybody.” — Jane Tabachnick Connect with Jane Tabachnick: Website: simplygoodpress.comLinkedIn: linkedin.com/in/janetabachnickTwitter: twitter.com/janetabachnickFacebook: facebook.com/jmtabachnickReferences:HARO: helpareporter.comThe Go Giver: amazon.com/Go-Giver-Expanded-Little-Powerful-Business/dp/1591848288 Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.
This week's episode of Good Girls Get Rich is brought to you by Uplevel Media CEO and LinkedIn expert, Karen Yankovich. In this episode, guest Jane Tabachnick and Karen discuss how LinkedIn and public relations work together. Jane Tabachnick is an award-winning digital public relations and marketing strategist and mentor. She is also the founder of Simply Good Press, a book publishing firm. She brings 15 years of experience working with changemakers to help them create greater visibility and buzz which helps them easily attract and close more of their ideal customers. #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. About the Episode: LinkedIn is an important networking and marketing tool. What might not be quite as apparent is that it's also an important public relations tool. Jane Tabachnick encourages her clients to use LinkedIn for PR reasons. LinkedIn is the perfect tool to connect with others, help promote them, and show the world who you and your company are. Want to learn how Jane directs her clients to gain valuable PR and grow their businesses using LinkedIn? Listen to this episode to find out! Episode Spotlights: Where to find everything for this week's episode: karenyankovich.com/165 Introducing this episode's guest, Jane Tabachnick (1:41) Jane's journey (3:09) Why Jane uses LinkedIn with her clients (10:43) The simple process is effective (14:19) What to do on LinkedIn (15:37) How this PR helps grow your business (17:00) How to capture that audience (18:38) Focus on the value you bring (20:30) What's next for Jane (25:34) Resources Mentioned In This Episode: Where you can find Jane Tabachnick Website LinkedIn Twitter Facebook Sign up for the She's LinkedUp Masterclass Join my free Facebook Group if you have any questions about today's episode Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe viaApple Podcasts Click here to subscribe viaPlayerFM You can also subscribe viaStitcher Good Girls Get Rich is also onSpotify Take a listen on Podcast Addict
Everyone loves a story. There is power in storytelling as we can connect and engage with others. Facts and figures may be hard to remember, but people will remember a story. Join us to learn more about how coaches can increase their connection and visibility by using a story. Jane Tabachnick is the founder of Simply good Press, a book publishing company. She's a public relations consultant, content marketing strategist, and mentor who works with changemakers to create a greater vision and visibility around what they do. Jane helps people attract clients and be seen as tops in their industry. She was named one of the Top 100 People Online by Fast Company, and she's been featured in numerous media outlets. She's a former fashion designer and adjunct professor at The Fashion Institute in NYC, where she teaches Sustainable Design Entrepreneurship. Show Highlights: ● How Jane came into the work she does today ● How Jane used a story to engage her audience and increase her visibility ● How stories are so compelling because our brains are wired to remember stories ● How we know what our best stories are ● How Jane uses story to be authentic, real, and relatable ● How to “make the client/customer the hero of your story” and remover yourself from the spotlight ● Tips for tuning into your best stories: ○ Ask those close to you about your most impactful stories ○ Be selective about sharing ● How your story in written form can be impactful and create immediate expert status ● When considering writing a book, ask yourself what you want to accomplish by writing it (Hint: don't do it if making big money is your goal.) ● How to keep your audience in mind by finding out where they hang out online, what they are most interested in, and what podcasts they listen to ● How to repurpose content from podcasts, videos, blogs, and articles ● An example of Jane's story about a sportswear collection she designed Resources: http://www.simplygoodpress.com/ (Simply Good Press) http://www.janetabachnick.com/ (Jane Tabachnick) https://www.linkedin.com/in/janetabachnick/ (LinkedIn: Jane Tabachnick)
Jane Tabachnick is the founder of Simply Good Press where she helps experts become published, bestselling authors and use their book to create multiple income streams. She works with savvy entrepreneurs and enlightened professionals and helps them get more visibility and authority positioning. On top of that, Jane is also a bestselling author and has been named one of the Top 100 People online by Fast Company. In this episode, Jane Tabachnick talks about the importance of working with impact-driven people and explains why you should consider outsourcing an expert if a task is outside your zone of genius. She also shares with us about a new program called Magnify Your Message to create more revenue streams by getting visible. Check it out! [00:01 – 03:01] Opening Segment ● I introduce our guest, Jane Tabachnick ● I briefly talk about the great values that await you in this episode ● Connect with our guest. See links below. [03:02 – 15:10] Jane's Learning Journey and Masterminds ● Changes in Jane's learning from her early years vs today ● Accessibility and availability of information ● Jane's Coaches, Mentors, and Masterminds ● What makes a mastermind so valuable [15:11 – 28:03] Self-Education and Jane's Experience ● The parallels of self-education and standard education moving forward ● Learning to outsource skills ● What to expect with you investing in yourself and work with Jane ● A Success Story from people who worked with Jane [28:04 – 38:40] Defining Success ● Key attribute to achieve success ● Exciting things in store for Jane ● Actionable Items/Tips from Jane Hug an influencer ● Final Thoughts Tweetable Quotes: “There's someone who loves to do it, who is better at it, who I can hire on Upwork, to just tell them exactly what I need. So you know, not studying things that aren't going to really be used by you or aren't going to move you forward don't excite you or move you into your zone of genius. Just as not always the best use of your time.” - Jane Tabachnick “There's so many skills and so many hats you have to wear and you have to really stick with the ones you're really, really good at that really do bring you joy, and outsource the rest.” - Jane Tabachnick “If you're with the right group of people, no one would treat you like you had asked a stupid question or, you know, or made a mistake.” - Jane Tabachnick Connect with Jane on https://www.facebook.com/jmtabachnick/ (Facebook), https://twitter.com/janetabachnick (Twitter), and https://www.linkedin.com/in/janetabachnick/ (LinkedIn.) Check out her websitehttps://deliberatebreakthroughs.com/ ( )https://janetabachnick.com/ (https://janetabachnick.com/). It's time to Stand Up, Show Up, and Level Up! Download The Success Finder on Apple and Google Play Store. You can connect with me, Brandon Straza, onhttps://www.linkedin.com/in/brandonstraza/ ( LinkedIn),https://www.instagram.com/brandonstraza/ ( Instagram), or send me an email athttps://my.captivate.fm/brandon@thesuccessfinder.com ( brandon@thesuccessfinder.com). I'd love to get in touch and talk more about personal development and how you can live past beyond your limits.
Cutting through the online noise and resonating with your story and your message is one of the biggest challenges facing purpose-driven entrepreneurs and thought leaders today. Building and communicating with a growing audience often requires a strategic, multi-channel approach: one that's creative, authentic and consistent. Today's guest is Jane Tabachnick, a content strategist, publicity mentor, publishing expert and Alexa flash briefing consultant. Jane helps brands and experts magnify their message through various means, including digital content marketing, media publicity, book publishing, and via Alexa flash briefings. All this sounds like an eclectic mix, but the reality is to be successful in your communications today, you've got to become good at channel planning and integration. In this episode, Jane and show host, Trevor Young, delve into the myriad communications options available to entrepreneurs and leaders wanting to build personal brand visibility and influence. THINK: Owned media, social media, earned media (i.e. media and influencer relations), book publishing, and Alexa flash briefings. It's a far-reaching discussion as Jane and Trevor 'join the dots' of personal brand communications. If you're keen to magnify your message in the marketplace, this episode will definitely resonate! CONNECT WITH JANE: WebsiteLinkedIn Twitter
Episode 162 features Jane Tabachnick, a content and PR strategist who works with mission-driven authors, coaches, and consultants who are frustrated they’re not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily.Take her Online Visibility Assessmenthttps://janetabachnick.com/assessmentFind Jane Online:Website: https://janetabachnick.com/Linkedin: https://www.linkedin.com/in/janetabachnickTwitter: https://twitter.com/janetabachnickFacebook: https://www.facebook.com/jmtabachnickAbout Jane:Jane Tabachnick is a content and PR strategist who works with mission-driven authors, coaches, and consultants who are frustrated they’re not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily.Founder of Simply Good Press, a book publishing and PR company, Jane has helped over 200 authors achieve bestseller status.Named one of the top 100 people online by Fast Company, Jane is often quoted in the media.........Thank you for listening! I’d appreciate a 5-star review on Apple Podcasts if you believe I’ve earned it. - Leave a Review If you'd like to connect online please feel free to reach out... Brian's Now Page: https://www.brianondrako.com/now/Brian's Instagram: https://www.instagram.com/brianondrako/Brian's Twitter: https://twitter.com/brianondrakoBrian's Linkedin: https://www.linkedin.com/in/brianondrako/ See acast.com/privacy for privacy and opt-out information.
Jane Tabachnick is a content and PR strategist who works with mission-driven authors, coaches and consultants who are frustrated they're not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily. Founder of Simply Good Press, a book publishing and PR company, Jane has helped over 200 authors achieve bestseller status. Named one of the top 100 people online by Fast Company, Jane is often quoted in the media. PR in the textbook definition is communicating with your stakeholders…but the way most of us use it is public relations or the result of it which is publicity. In a model called PESO (paid, earned, shared owned) it's the highest form of content. Owned content would be your website, social media profiles…you control the content. With earned media, you earn the right to be featured….when they invite you to be in front of their audience, they're saying you've reached this level and they've basically vetted you. And it gives the impression…of being an endorsement from the media. No one cares what you say about you. What matters is what other people say about you. Start right away. Every day you can do something simple. Follow or like and share the content of certain writers and editors so you get on their radar. It feels good to help support someone in this way. Show that you are listening, reading, watching. Their content being seen is important on a lot of levels to them….it can help them get their work seen so that they get more work. Understand your audience…and know where they spend time. Know what media outlets they're interested in. You want to be strategic about it….build relationships on platforms where your audience already spends time…and try and understand what kind of content they like. There are really 3 ways you can get publicity. 1.Doing it yourself. There are a lot of great free tools. 2. You can hire a firm, which can be expensive or 3. The hybrid method. You can do your own PR and then outsource pieces of it. You can't hope. If you want something to happen, you need to proactive about it. It's when preparation meets opportunity….you have to create those opportunities. Find out who the right people are….staffers will often have in their bio exactly what topics they cover. Don't pitch them off-topic. Create your pitch in a way that you let the media know that you have something that their audience will value….because of ‘this'. Sometimes you have to connect the dots. Don't be afraid to spell it out…but focus on the value of what's in it for the audience…what's in it for them. When you pitch a traditional media outlet, they would be writing about you. There is a form of content marketing….where you could pitch..on contributing an article. Writing the articles, even if you don't consider yourself to be a writer, can be valuable. You have to check out the outlet and see what their requirements are. Again. you're getting that perceived endorsement…and it's third party credibility…and it can show up in the search engines. You can use social media to build those relationships…I call it hugging an influencer. Just by doing this and building this relationship, she got invited onto one of the top podcasts that there is. Share the press that you get. I call it re-promoting. We want to make sure everybody sees and knows that we've got that press. Mostly all press is good press. Their job is to write things as they see them. Create some really good press…to push that down. You can't hide it…but you can create a lot of good things that will show up so that's less visible. It hits hard when we get negative press. 1. Set up a media room on your website….and link...
Are you building a business? Have you been struggling to get press? In this episode, we’ve got a PR expert to share all things related to getting press, leveraging press, and building your Rockstar level brand for your business. If you’ve been struggling to understand how to do PR, then this is the episode for you. Today, I talk with Jane Tabachnick. She’s a mission-driven expert who helps authors, coaches and consultants create authority positioning and thought leadership. She helps them become highly visible so they attract more pre-sold clients and can grow their business more and easily. Named one of the top 100 people online by Fast Company. She shares so much knowledge about building your business'sPR, getting thought leadership, and building a killer brand. We dig into how to get free press, and how to leverage that press to make a lasting impact for your business. Questions I asked: Is all PR good? How can we pivot and make our brand even better? How can I grow my brand if I don’t know who I’m talking to? How can I use a problem to grow my marketing? How do we set ourselves apart from every other business? Can we do our own PR? How do we make the most out of any PR we get on social media? How to you do a good pitch for PR? Why is it important for us to build authority? How can we get our brand known? How can we get good at being on camera for interviews? What are mistakes people get when they get publicity? Why is PR the best form of content we can have? How can people find you online? Topics Discussed: Understanding PR. Present your business in new ways. Why you need publicity. How to get free press. How to use social media for press. Leveraging press. Why publicity is great marketing. Knowing where your audience is. Quotes from the show: “Focus on people. We connect with people, not services.” @JaneTabachnick @SisterhoodSweat “One thing people miss is knowing who you’re talking to and what’s important to them.” @JaneTabachnick @SisterhoodSweat “Speak to the positive aspects of your brand.” @JaneTabachnick @SisterhoodSweat “Let your personality show in order to stand out as a business.” @JaneTabachnick @SisterhoodSweat “It’s important to make the customer the hero of your brand story.” @JaneTabachnick @SisterhoodSweat How you can stay in touch with Jane: Twitter: https://twitter.com/JaneTabachnick Facebook: https://www.facebook.com/jmtabachnick Linkedin: https://www.linkedin.com/in/janetabachnick/ How you can stay in touch with Linda: Website Facebook Twitter Instagram Pinterest YouTube SoundCloud "Proud Sponsors of the Sisterhood of S.W.E.A.T" Essential Formulas My daily energy stems from mushrooms... mushroom coffee that is! Have you checked out Four Sigmatic yet? If you want a coffee that contains superfoods and adaptogens like rhodiola, eleuthero, and schisandra to help you live a healthier, more enhanced life, then you need Four Sigmatic mushroom coffee in your daily routine! Check out their products here and be sure to let me know what you think of it!
Jane Tabachnick is the founder of PR and book publisher Simply Good Press. An award-winning content and PR strategist, Jane works with mission-driven authors, coaches and consultants so they can become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily. Listen to learn how to be your own best PR agent, when to hire a PR agency, and some simple PR hacks that will change the game for you and your business.
We all know visibility is an essential component to growing a business. While many people think you need years of experience and a robust list of clientele to get your name out there in the media, that simply isn’t the case. If you’re just getting started building your brand and growing your business, that’s excellent news for you. What’s even better is that the steps increasing your visibility and impact through PR isn’t as complicated as you may think. Take it from PR expert Jane Tabachnick. Jane is a fashion designer turned PR expert who learned first hand the power media exposure can have on taking a business to that next level of visibility, impact, and even credibility. I was so excited to chat with her for this episode all about building simple yet effective PR habits in your business. Jane’s story going from the world of fashion to the world of publicity is proof that you don’t necessarily need to hire an expert or firm to get your name out there and build the following you desire. As she explains in this episode, the ability to tell stories, showcase your value-add, and relate to the audience are the foundation elements of successful PR. In fact, the key to gaining media interest is showcasing the value you bring to their audience. The good news? Whether you’re just getting started with a few practice clients or have been in business for years, we all have success stories we can share. I invite you to follow along as Jane and I discuss everything you need to know about getting started with PR in your business. We explore why stories are a PR staple and at the root of gaining exposure and building credibility. Jane also dives into the different avenues you can use to start getting publicity and visibility for your business. (Hint: it’s all about building relationships). She even outlines her signature ‘hug an influencer’ technique to increase visibility and impact on social media. The truth is, people care more about what others are saying about you than what you’re saying about yourself. That means that 3rd party credibility is one of the essential elements of PR you should establish. Not only does that publicity build traction for your brand, but it also establishes an element of trust you simply cannot build on your own. Wondering about paid publicity? Don’t worry. We cover that too. Now, before you write off PR as something you can tackle on your own in your business, listen as Jane outlines exactly how to approach media personnel to pitch yourself and your brand. She even walks you through her best tips for building PR habits that will increase your visibility and open the door for amazing opportunities for you and your business. No matter what stage of business you are in, this episode is full of incredible tips and actionable steps that you can start implementing in your business today. So, what are you waiting for? Grab a notebook, and let’s dive in! In this episode… [03:35] Welcome to the show, Jane! How Jane went from fashion designer to PR expert. [06:17] Learn how (and why) Jane left the fashion industry for the world of PR. [08:10] How to get started with PR in your business. [09:14] Learn why you don’t need decades of experience to get started. (You just need a story). [11:45] The different avenues you can use to start getting publicity and visibility (including influencers). [15:11] Jane’s trick for connecting with media personnel. [18:46] PR is important for building credibility and trust. [20:06] Jane’s advice on paid PR opportunities. [21:34] Top tips for increasing your visibility and building PR habits. [24:44] The three ways to get publicity (including working with Jane). [26:10] Jane’s advice for living a life better than your dreams. Quotes: “It's possible for anyone to get PR. Everyone has success stories.” -Jane Tabachnick “Most of us don't start out as experts. We're not perfect. So, if you can be relatable and you can show how you help solve a problem or how your product helps solve a problem, that’s really valuable to the [audience]. And that's what the media cares about.” -Jane Tabachnick “I think that sometimes we think it needs to take decades, but [we can] also utilize some of the information and some of the results that we got prior to even opening the doors [of the business] as examples of what's possible.” -Emily Williams “No one cares what you say about you. They may like you. They may follow you. But for the most part, marketing messages and advertising are not trusted. People trust the media, and they trust third-party credibility.” -Jane Tabachnick “The thing to keep in mind is to get in the game. Do the simple things. If you can do it every day, great. If not, do it three times a week. Do something because you have to be in the game. Anyone you see getting on stage, being interviewed on podcasts, getting press is pitching, it's not just happening organically or magically. They're not luckier than you. They're either taking the steps themselves, or they're hiring someone to help them.” -Jane Tabachnick
The Entrepreneurial You was recently named among the "Top 30 Entrepreneurship Podcast You Must Follow" by Feedspot. Can you come to terms with the idea of being a celebrity? Do you think only Hollywood Actors, Singers, and Musicians should have this title? Consider what being a celebrity would mean for your business and brand. This episode is for you if you are ready to take your brand to the next level. In this episode, we are joined by Jane Tabachnick to discuss why celebrity brands charge more and how to build one. Tune in to this episode to learn the thought process behind why celebrities charge what they do and what that means for you. Here are three reasons why you should listen to the full episode: Discover what your brand is missing to achieve the success you want. Learn how to effectively market your brand on social media. Find out how to gain more visibility for your brand. Resources Online Visibility Assessment Episode Highlights How Can I Be An Entrepreneur and A Celebrity At The Same Time? Become a celebrity to your audience. Learn why it is important. Understand where your audience spends time and who else your audience looks up to. Focus on who you associate yourself with. Find out what is important to your audience. Be very intentional: put your content in the places where it will stand out to your audience. Developing A Strategy- In order to build an effective strategy as an entrepreneur, will at times take a mind shift. The Hug and Influencer Process whereas an influencer is someone who is top in their field. In order to develop an effective strategy as an entrepreneur you must: Build an association with other authorities in the field. Be strategic in order to be more effective: give before asking. Support similar brands as yours. Importance of Public Relations And Content Marketing To Your Brand- Public Relations (PR) helps promote your content to your ideal audience. PR makes it easier to build relationships with influencers. PR improves visibility to your target audience. PR allows business owners to leverage new communication channels. 3 Powerful Quotes from This Episode “Don't assume that one size fits all” “Do not approach all situations the same” “Be a celebrity to your audience” About Jane Tabachnick Jane is a content and PR strategist who works with mission-driven authors, coaches, and consultants who are frustrated they're not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily. Named one of the top 100 people online by Fast Company, Jane is often quoted in the media. Curious about Jane's work? Check out her website. Have specific questions? You can reach out and follow Jane on Twitter, LinkedIn, and Facebook. Enjoy this Podcast? What does it mean to be a celebrity? Being a celebrity doesn't only mean you are famous for music or art. It can also mean having a successful business where you consistently market yourself to increase brand awareness. If you enjoyed today's episode of The Entrepreneurial You, hit subscribe and share it with your friends! Post a review and share it! If you enjoyed tuning into this podcast, then do not hesitate to write a review. You can also share this with your family and friends, and especially so have a business or idea to promote, so they can feel empowered and encouraged to pursue their business goals. Have any questions? You can contact me through email (henekawatkisporter@gmail.com) or find me on Facebook, Twitter, Instagram, and LinkedIn. Thanks for listening! For more updates and episodes, visit my website. You may also tune in on Apple Podcasts, Google Podcasts, Stitcher, and Spotify. Stay inspired, Heneka
Jane Tabachnick Ivy Slater, host of Her Success Story and award-winning content and publicity strategist and mentor, Jane Tabachnick talk about forward thinking, expectations and goals around becoming an author, how writing a book uplevels your audience, owned media, and how to build relationships with influencers. In this episode, we discuss: On being a forward thinker The evolution of business focus Expectations and goals around becoming an author Why the work really begins after you write a book Upleveling your audience through a book you’ve written How publishing a book instantly elevates your authority The relationship between publishing a book and SEO How to build relationships with influencers Hug-an-Influencer The concept of owned media How to magnify your message The value on being curious and being open to experiences Jane Tabachnick is an award-winning content and publicity strategist and mentor. She works with mission-driven entrepreneurs, coaches, consultants, and authors to help them become highly visible and create authority positioning and thought leadership. Founder of Simply Good Press, a book publishing company, Jane has helped over 200 authors achieve bestseller status. Named one of the Top 100 people Online by Fast Company, Jane has been featured or quoted in, Inc, Clickz, Crain’s, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women’s Wear Daily and many other media outlets. Jane is the co-creator of the Sustainable Design Entrepreneurship Certificate program at the Fashion Institute in NYC, where is also an adjunct professor. She has completed the Dublin [Ireland] Marathon and is working on perfecting gluten free baking in her spare time. Website: https://janetabachnick.com/ Twitter: https://twitter.com/JaneTabachnick Facebook: https://www.facebook.com/jmtabachnick LinkedIn: https://www.linkedin.com/in/janetabachnick/
Jane is the founder of a service based company focused on helping people leverage on their content strategy, write and publish their books and raise their brand authority and profits significantly. - She has helped create over 250 bestselling authors. - Named one of the top 100 people online by Fast Company - Often quoted in the media, contribute to a number of publications on Thrive Global, Business 2 Community and others.https://janetabachnick.comhttps://www.linkedin.com/in/janetabachnickhttps://www.facebook.com/jmtabachnickhttps://twitter.com/janetabachnick
This week on The Business Couch with Dr. Yishai, I had Jane Tabachnick, founder of Simply Good Press, an adjunct professor at the Fashion Institute in NYC, an award-winning and widely featured content and publicity strategist and mentor named one of the Top 100 people Online by Fast Company.In Episode 91, Jane talked about what she learned from making many mistakes in trying to get PR and press. She shares her expertise on how to position yourself so that the media is interested in you and your business, and how to clarify and be comfortable with the story you share in creating your personal brand. In Episode 92, Jane shared mistakes her clients make that get in the way of picking the right path forward, growing, and creating greater ROI. We talk about fear and how it can get in your way, plus how to address and overcome those obstacles. Today, I am diving deeper into stories and storytelling. You're going to hear about science, research, tactics, and of course stories. I'm covering so many topics from the stories we tell ourselves that can hold us back to how you can harness storytelling to grow your business. This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Connect with Dr. Yishai: Podcast Site: https://thebusinesscouchwithdryishai.buzzsprout.com/Website: https://www.DrYishai.com/Email: Yishai@DrYishai.comLinkedIn: https://www.linkedin.com/in/dryishai/Instagram: @DrYishai or https://www.instagram.com/dryishai/ Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved.
Today's guest is Jane Tabachnick, Founder of Simply Good Press. She shares with me how she describes herself as a 'recovering fashion designer' who realized the power that public relations had on her career. With strategy and a little bit of elbow grease, she found herself getting opportunities to talk with big people in the fashion space, who by then had already heard of her. She loved that aspect of the work so much that she pivoted to do that full time. Now she's helping her clients get a lot more visibility. In her career she struggled with figuring out a business model and how to get recurring revenue--which is a challenge for a lot of us too--but she's figuring it out. Constantly surrounding herself with people who have been further down the path of entrepreneurship has helped her tremendously, and it goes right in line with her advice at the end of the episode. Find Jane at simplygoodpress.com, and while you're there take her fun and free assessment to see how visible YOU are. Episode's already going, let's jump in now. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/archdevops/support
Jane Tabachnick joins us to share why as an expert, author, or coach, you should build a platform. Jane is a content and PR strategist who works with mission-driven authors, coaches and consultants who are frustrated they're not better known. She helps them become highly visible and seen as the authority in their industry so they attract more pre-sold clients and can grow their business more and easily. Founder of Simply Good Press, a book publishing and PR company, Jane has helped over 200 authors achieve bestseller status. Named one of the top 100 people online by Fast Company, Jane is often quoted in the media. Take the Visibility Assessment: Janetabachnick.com/assessment/ Learn more about Jane and Simply Good Press: Janetabachnick.com/ To Register for the Oasis Writer's Workshop: https://writecentral.thinkific.com/courses/the-oasis-a-writer-s-workshop WHAT DO YOU THINK? Alex wants to know! Click here to weigh in: https://anchor.fm/alex-greenwood1/message Follow us on Twitter: @HoursPR or @A_Greenwood. Follow Alex on Clubhouse, also, as @A_Greenwood. Listen to our entire library of episodes and more on the show website: PRAfterHours.com. Drop a buck in the tip jar here. PR After Hours Theme: https://filmmusic.io "Bossa Antigua" by Kevin MacLeod (https://incompetech.com) License: CC. Sound effects. As an Amazon Associate, we earn a small commission on some of our Amazon links. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/alex-greenwood1/message
Jane Tabachnick is the founder of Simply Good Press, an adjunct professor at the Fashion Institute in NYC, an award-winning and widely featured content and publicity strategist and mentor named one of the Top 100 people Online by Fast Company.On Story Tuesday, Jane shares mistakes made in her businesses and that her clients make that get in the way of picking the right path forward, growing, and creating greater ROI. We talk about fear and how it can get in your way, plus how to address and overcome those obstacles. Jane shares resources to help you get discovered, how to become a “media darling,” and down-to-earth tactics for what to do –and not to do– to continue building momentum for yourself, your business, and your brand. This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:Website: https://janetabachnick.com/Twitter: https://twitter.com/JaneTabachnickFacebook: https://www.facebook.com/jmtabachnickLinkedin: https://www.linkedin.com/in/janetabachnick/ Host Links:Podcast Website: https://thebusinesscouchwithdryishai.buzzsprout.com/Connect with Dr. Yishai: https://www.DrYishai.com/contact Dr. Yishai's email: Yishai@DrYishai.comDr. Yishai's Instagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved.
Jane Tabachnick is the founder of Simply Good Press, an adjunct professor at the Fashion Institute in NYC, an award-winning and widely featured content and publicity strategist and mentor named one of the Top 100 people Online by Fast Company.On Insight Sunday, Jane talks about being a “recovering fashion designer,” her experiences in the fashion industry and what she learned from making many mistakes in trying to get PR and press to show and sell her collections. Jane talks about mentorship, how to position yourself so that the media is interested in you and your business, and how to clarify and be comfortable with what you share in creating your personal brand. This episode is brought to you by Adaptability Coaching. Want to learn how to make adaptability your superpower to thrive in business and beyond? Learn psychology and neuroscience-backed frameworks and tools to harness the adaptability of the human brain. Learn to become fast, flexible, and formidable. Learn more at www.DrYishai.com/Coaching Guest Links:Website: https://janetabachnick.com/Twitter: https://twitter.com/JaneTabachnickFacebook: https://www.facebook.com/jmtabachnickLinkedin: https://www.linkedin.com/in/janetabachnick/ Host Links:Podcast Website: https://thebusinesscouchwithdryishai.buzzsprout.com/Connect with Dr. Yishai: https://www.DrYishai.com/contact Dr. Yishai's email: Yishai@DrYishai.comDr. Yishai's Instagram: @DrYishai or https://www.instagram.com/dryishai/Disclaimer: The information contained in this publication is for general informational purposes only and shall not be relied on or construed as coaching advice. © 2020 Yishai B LLC. All rights reserved.
I had the pleasure of chatting with Jane Tabachnick who is an award-winning content and publicity strategist and mentor. She works with mission-driven entrepreneurs, coaches, consultants, and authors to help them become highly visible and create authority positioning and thought leadership. She is the Founder of Simply Good Press, a book publishing company, and Jane has helped over 200 authors achieve bestseller status. She is also the co-creator of the Sustainable Design Entrepreneurship Certificate program at the Fashion Institute in NYC, where is also an adjunct professor. Named one of the Top 100 people Online by Fast Company, Jane has been featured or quoted in, Inc, Clickz, Crain’s, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women’s Wear Daily and many other media outlets. Jane has completed the Dublin [Ireland] Marathon and is working on perfecting gluten free baking in her spare time. To Connect with Jane: Website: https://janetabachnick.com / https://simplygoodpress.com Twitter: https://twitter.com/JaneTabachnick Facebook: https://www.facebook.com/jmtabachnick LinkedIn: https://www.linkedin.com/in/janetabachnick/ For ALL things Successful Diligence: https://linktr.ee/shelmy_life The BOOK IS HERE! The Pebble in My Shoe: Live in the Power of Attention, Take Back Your Power & Live in a Better Way - On Amazon in both Kindle version and Paperback versions > https://www.amazon.com/dp/B08LZZKZGZ ~ For a SIGNED COPY click here: https://successfuldiligence.ck.page/products/signed-copy-of-book As always we appreciate your support! ***Every penny helps... $.99 a MONTH(99 Cents!) really does help and make a difference! https://anchor.fm/successfuldiligence/support OR https://www.buymeacoffee.com/diligence ~ Thank you for listening and sharing!*** **Sign up for the Successful Diligence™ Newsletter so you never miss a thing! https://successfuldiligence.ck.page/ There are lots of new opportunities to interact with the Successful Diligence Community and some content is ONLY released via the Newsletter - So don't miss out!! Podcast listeners get 50% off ALL paid courses available in the school: https://successful-diligence.teachable.com** (Code: Podcast50) Copyright © 2021 Successful Diligence™, LLC All rights reserved. --- Send in a voice message: https://anchor.fm/successfuldiligence/message Support this podcast: https://anchor.fm/successfuldiligence/support
In this episode, Andy interviews Jane Tabachnick about the importance of generating positive press for your business. Listen as Jane explains what is involved in earning press and what to do and what not to do when it comes to promoting your business. Discover how to properly use any press you receive and the mistakes to avoid. Jane is the founder of Simply Good Press and has been featured or quoted in, Inc, Clickz, Crain's, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women's Wear Daily along with many other media outlets. Episode Action Items: Learn more about Jane Tabachnick by visiting her website https://janetabachnick.com (https://janetabachnick.com) To take her free Visibility Assessment - visit https://janetabachnick.com/assessment/ (https://janetabachnick.com/assessment/)
Jane Tabachnick is with me today, and we speak about how you can earn credibility to get featured in the press, and why this is slightly different from pitching. Jane is the founder of Simply Good Press, a content and PR strategist, and she helps authors to get their books out into the world. What You Will Learn In This Episode: How visibility enables you to earn place in the media Why you need to be strategic when you are publishing What little things can help us get comfortable with using a certain medium Why it is important to have your media kit ready Takeaways on how to earn credibility to be featured in the media Resources: Simply Good Press Raise Your Profile and Prices Challenge
Selling a product would be much easier if there's a story around it. Turning that product from a mere object into a piece of history that buyers can relate to is the cup of tea of Jane Tabachnick. Jane is a multi-awarded content and public relations strategist recognized for her contributions in her industry. Among other awards, she was named as one of Fast Company's Top 100 People Online. Today, she will break down the process that turned 200 authors into best-sellers. Why did she choose this path? Because she believes a book can build one's authority when done right. Let's listen to this episode and learn how to quickly become an authority! In this Episode: [00:01 - 04:30] Opening Segment Boost your EQ by 10% and your sales by 20%! Free e-course link below I introduce Jane Tabachnick [04:31 - 11:05] The Power of Storytelling How Jane started as a content and public relations strategist Don't miss this interesting story from Jane! Listen to Jane's approach in telling the story of her clients [11:06- 23:42] Secrets to Building Authority with Best-Selling Books Find your story to tell with these tips from Jane What is the Alexa Flash Briefing and how can you leverage it? Writing and promoting a best-selling book to build authority The airplane approach vs. helicopter approach What does Jane mean by these approaches? [23:43- 28:47] The Traits of a Great Storyteller The conversation that left you with the most impact With Debbie Silver What communication skill would you have wanted to learn sooner? Listening and not immediately reacting The best communicator you know William McDonough, author of the book, “Cradle to Cradle” [28:48 - 30:14] Closing Segment Connect with Jane! Links below Final words from me Tweetable Quotes: “Look at what you enjoy doing and to try and find the sweet spot...because you really can't be on all platforms successfully.” - Jane Tabachnick “I think [books] are a great alternative to a podcast. You don't need an intro and an outro. You don't really need to do editing. You can actually record and publish from your phone.” - Jane Tabachnick Resources Mentioned: FREE e-course to master body language and micro-expressions to boost your EQ by 10% and sales by 20%. Check it out https://bit.ly/3bGGN2Z (here). https://alexaflashbriefing.com/ (Alexa Flash Briefings) https://www.debbiesilver.com/ (Debbie Silver) Email marketingvirtuoso@gmail.com to connect with Jane or follow her on https://bit.ly/3bddqU8 (LinkedIn), https://bit.ly/2ODwB1x (Facebook), https://bit.ly/3u7KQft (Twitter), and https://bit.ly/3bk7RTR (Instagram). Visit her https://janetabachnick.com/ (website) and turn your book into a best-seller! You can connect with me on https://www.linkedin.com/in/gregricecxeffortgeek/ (LinkedIn), https://twitter.com/gregjrice (Twitter), https://www.instagram.com/gregjrice/ (Instagram), and https://www.facebook.com/gregory.rice.372/ (Facebook). Join https://www.facebook.com/groups/jointhecommunicationnation/ (The Communication Nation) and learn from others in the community. Feel free to email me at gregrice79@yahoo.com, I'd love to hear from you! Want more help with your digital marketing? Go to my website https://gregjrice.com/inflection/ (https://gregjrice.com/inflection/) and let's have a conversation. LEAVE A REVIEW + help someone who wants to expand their communication capacity by sharing this episode and listen to our previous episodes.
The power of content marketing.The guest with us today is Jane Tabachnick, the Chief Buzz Creator at https://janetabachnick.com/ (Simply Good Press.) Jane works with mission-driven female entrepreneurs and helps them with their content, PR, and becoming authors. She is different from other mentors because she helps them determine what they need to outsource and delegate. Simply Good Press will help you grab the attention of others and reel them in. Learn more about Simply Good Press' guide to content marketing and more on this episode of The Thoughtful Entrepreneur.
A real treat for today's episode - Top Author PR Strategies for 2021 with publicity expert Jane Tabachnick! Learn more and connect with Jane at her easy-to-remember website: http://www.simplygoodpress.com/ Connect with your fellow authors as well as publishing resources like Jane in my Ink Authors group on Facebook: https://www.facebook.com/groups/inkauthors/
Our guest for this week is the lovely Jane Tabachnick. Jane is an award-winning publicity mentor and book publisher. She helps entrepreneurs share their message widely by becoming authors and leveraging PR. In this week's episode, Jane will explain the Flash briefing strategy to help you grow your business. She has used this strategy to get featured on major platforms like CNN, FastCompany, CBS, and she shares how you can use this strategy effectively to grow your business faster. Jane is such a go-getter.
How often do you let people know what you can do to help them? Are you a well-kept secret in your niche? Listen as book publicity expert, Jane Tabachnick, shares her proven techniques to help make you and your expertise shine. Learn more about your ad choices. Visit megaphone.fm/adchoices
Jane Tabachnick is an award winning publicity mentor and book publisher. She helps entrepreneurs share their message widely by becoming authors and leveraging PR. Named one of the top 100 people online by Fast Company, she has been featured in Inc, BusinessInsider and other media, and hosts The PR Authority Minute micropodcast. On this podcast, you will hear: Sitting in that place where there is no reason to feel what we feel but we feel it anyway. There is a closeness that I felt with her from the moment I met her. How interesting it is to note, between the two of her parents more who criticized her and one who loved her. Pain avoidance or pleasure How the outlook of someone who avoids pain is difference from the outlook of seeking pleasure and what would happen if we changed our perspective? Experiencing the mind blowing image of fireworks that she experiences in the change that could happen? Hear how simple the change is. It is one simple change of perspective. Hear how simple it is to choose that change and a place in her life where she made that change. What is the thing that allows us to move from the place where we continue to do what we have always done to that moment where we walk into the room and feel completely secure? How to confront the “monkey mind” those silly conversations that drive us. An interesting feeling I got that didn't resonate with Jane and the conversation that followed. Hear about The Mirror Maker. Hear the discussion we have around the critical mind and the accepting mind What writing books with people has shown her that has surprised her. Hear her advice for those people who are worried about getting bad reviews on their book or their life. Everything comes down to the voice that criticizes us and the one that honors us The beautiful moment of pause when you realize you created something that people are reading or listening to. What happens for you when someone doesn't like what you are doing How every conversation we have is in one way or another is a conversation with our mom or dad. And how to heal that place through writing a book. How the books we write are not the ones we need to teach, but the ones we must need to read. How what Jane sees she needs from the work she is doing is how important it is for her to step out from behind the scenes and into the light. When we move our piece to find where our peace is, we find peace. How important it is to keep evolving and moving to a more accepting self loving place. The shift of consciousness that is called Micro-Podcast. The move from a push way of business to an attract way of business How it came as a result of something else being too much effort A perfect way to share yourself or your business in bite size portions A great way to share your golden nuggets, get your message out there and build an audience It is as easy as speaking into your phone and pushing publish and how Jane will help you in any steps you need help with And how you can repurpose that content in other places as well The beauty of the perceptual change that happens in any change of perception. The one thing Jane recommends that people could do to make the world a better place. Her contact information: Https://www.Janetabachnick.com Https ://www.Janetabachnick.com https://www.facebook.com/jmtabachnick/ https://twitter.com/JaneTabachnick https://www.linkedin.com/in/janetabachnick/ Here is the place to go to receive her free report on Flash Briefing. They are a fabulous way to get your message out there, and the opportunity is wide open right now. Here is the link to download the Flash Briefing Report http://bit.ly/60SecondPodcast Jane is also about to launch a 90 day group book writing/publishing program and if you are interested in that please find her on her website below.
Today, let’s honour Jane Tabachnick as she shares her current struggle in business with us. Jane helps “savvy entrepreneurs and enlightened professionals package their message into a book that helps them achieve their goals”. Sounds pretty cool, right? So how come Jane is struggling with promoting and supporting herself in the same way? Because like many of us, Jane was raised not to talk about money. #icanrel8. So let’s talk about it. Jane can now, after her session with Dana. What do you need to talk about? Our Inner Dominatrix can help you clear the judgements around those issues that come up around any difficult topic. Freeing you up to stretch and grow the Inner Dominatrix way. See acast.com/privacy for privacy and opt-out information.
Growing up I heard, entrepreneurs don't make enough money to live on. It was a story I had to work to change...I'm still a work in progress... I started a number of businesses that failed. I am very creative and didn't focus enough on the business side of things - planning, projections... and didn't focus enough on sales in the past. I wasn't strategic enough. I have worked with Wei to uncover some hidden money stories and am now on track to have my best year ever!
Stacey Miller senior manager, communications at Cision. She has pioneered influencer marketing, employee advocacy and social selling programs through both traditional and social media. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs Kathy Fettke CEO and Founder of Real Wealth Network an organization dedicated to helping members get the most current and cutting edge education and information they need to succeed as real estate investors. She is a licensed Realtor, former mortgage broker, and an active real estate investor Jane Tabachnick helps savvy entrepreneurs and enlightened professionals get more Visibility & Authority Positioning, & become Published, Bestselling Authors. She use a unique, interview process to create books For more information go to MoneyForLunch.com. Connect with Bert Martinez on Facebook. Connect with Bert Martinez on Twitter. Need help with your business? Contact Bert Martinez. Have Bert Martinez speak at your event!
Jane Tabachnick, the creator of Publicity For Introverts, was named one of the top 100 people online by Fast Company Magazine for her work as a digital Public Relations strategist. Jane teaches savvy authors and heart-centered entrepreneurs – as well as introverts – how to gain visibility and instant expert status. In this interview Jane talks about how difficult it is for many business owners to engage with publicity or be self-promotional in any way and how those same people can learn to leverage the power of Public Relations using her Publicity For Introverts system.
My guest tonight is Jane Tabachnick, marketer, buzz builder and product creator, and all-around cool person. Learn more about Jane at www.janetabachnick.com
Green Marketing - "It's All About Sex" - SGN Radio, Monday, March 1st, 2010, 2:00 PM (EST) www.shadesofgreennetwork.com/index.php/sgn-radioShades of Green Network Radio™Green Marketing - It's All About SexMonday, March 1st, 20102:00 PM (EST)Ok, so it's not REALLY about sex, but it got your attention, didn't it? Green marketing, and any marketing for that matter, is about telling the story right, piquing people's interest, and getting people excited enough to take action. Our Guest, Jane Tabachnick, is a star in this arena. She is a creative and innovative thinker with great experience in both the for-profit and non-profit sectors with extensive expertise in new/social media and sustainability/green business. Jane has created DIY marketing tools for small businesses, including her latest release, Stand for Green. She loves strategy and helping companies build their brand [online and offline] through guiding them to create a clear vision, a unique and fun approach, as well as the tools to develop the right team and tactics.Call us on the phone or listen online here:Phone number to call in: (347) 838-8999Online at: http://www.blogtalkradio.com/AlternativeEnergyRadioOur Guest:Jane Tabachnick: Founder of Green Marketing Group - Linked In, Co Founder of Spec It Green, Creator of StandForGreen.com - the first marketing tool for green businesses, and Product Launch Manager at Exceptional LaunchOur Hosts:Peter van Geldern and David L. Marks Co-Founders of Shades of Green Network™Brought to you by: Shades of Green Network™ and Alternativeenergy.com
Green Marketing - "It's All About Sex" - SGN Radio, Monday, March 1st, 2010, 2:00 PM (EST) www.shadesofgreennetwork.com/index.php/sgn-radioShades of Green Network Radio™Green Marketing - It's All About SexMonday, March 1st, 20102:00 PM (EST)Ok, so it's not REALLY about sex, but it got your attention, didn't it? Green marketing, and any marketing for that matter, is about telling the story right, piquing people's interest, and getting people excited enough to take action. Our Guest, Jane Tabachnick, is a star in this arena. She is a creative and innovative thinker with great experience in both the for-profit and non-profit sectors with extensive expertise in new/social media and sustainability/green business. Jane has created DIY marketing tools for small businesses, including her latest release, Stand for Green. She loves strategy and helping companies build their brand [online and offline] through guiding them to create a clear vision, a unique and fun approach, as well as the tools to develop the right team and tactics.Call us on the phone or listen online here:Phone number to call in: (347) 838-8999Online at: http://www.blogtalkradio.com/AlternativeEnergyRadioOur Guest:Jane Tabachnick: Founder of Green Marketing Group - Linked In, Co Founder of Spec It Green, Creator of StandForGreen.com - the first marketing tool for green businesses, and Product Launch Manager at Exceptional LaunchOur Hosts:Peter van Geldern and David L. Marks Co-Founders of Shades of Green Network™Brought to you by: Shades of Green Network™ and Alternativeenergy.com
Jane Tabachnick is an award-winning content and publicity strategist and mentor. She works with mission-driven entrepreneurs, coaches, consultants, and authors to help them become highly visible and create authority positioning and thought leadership. Founder of Simply Good Press, a book publishing company, Jane has helped over 200 authors achieve bestseller status. Named one of the Top 100 people Online by Fast Company, Jane has been featured or quoted in, Inc, Clickz, Crain's, ABC, CBS, The NY Enterprise Report, The Star Ledger, Environmental Leader, CNN, Houston Magazine, Spa Magazine, Women's Wear Daily and many other media outlets. Jane is the co-creator of the Sustainable Design Entrepreneurship Certificate program at the Fashion Institute in NYC, where is also an adjunct professor. She has completed the Dublin [Ireland] Marathon and is working on perfecting gluten free baking in her spare time. Website: https://janetabachnick.com Support this podcast at — https://redcircle.com/the-dave-pamah-show/donations