successfulstylistacademy

Struggling to market your creative business or attract high-quality clients? In this episode, we join Jodie Brown who walks through the exact steps to define your ideal client, clarify your brand message, and choose the right marketing channels to grow your business. Learn why niching down helps you stand out, how to stop overthinking your content, and how to use repetition to build reputation. Whether you're a hairstylist, salon owner, or creative entrepreneur, this episode will help you simplify your strategy and create marketing that actually works. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. When you find there is a need to solve, that's what shapes your marketing message. 2. Some people get confused with the type of clients they want to have vs the type of clients they're already attracting. 3. You attract what you project.  4. Identifying your ideal client is a fundamental must do. 5. Who are you talking to and what problem do you solve or what desire do you want to facilitate? 6. Why you? What is the unique way you'll solve your clients problems? 7. When you get those answers defined then you can choose your marketing channels. 8. Most businesses get hung up because they don't get specific enough. Niching down will always help you stand out.  9. A common mistake businesses make is thinking the can't post the same thing twice. 10. Marketing isn't about saying 100 different things, it's about saying 1 thing 100 different ways. 11. Repetition equals reputation. 12. Marketing yourself as a generalist can be harder, focus on the experience. 13. Three areas of focus to be successful in marketing your business are: website, Instagram, and email list. 14. The first step before coming up with a strategy is gaining clarity on your brand story. 15. Add a CTA (call to action) in your bio with an easy & structured way to guide visitors into clients. 16. Pinning a post with all of your important information is helpful as well. 17. Once you have clarity in your brand, have a structured way of funneling visitors into clients, then create your content plan. 18. Content is about bringing the foundations to life. You can find Align Creative Co on Instagram here: https://www.instagram.com/aligncreativeco?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15    

In this episode of the Successful Stylist Academy Podcast, we sit down with one of our Business Collective attendees, Vanessa Gross, to share her real, raw journey from working behind the chair to opening the doors of her very first salon. We dive into what inspired her leap, the mindset shifts she had to make, and the systems that helped her scale. If you've been thinking about salon ownership or looking for motivation to grow, this is the conversation you need to hear. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. Apply your years of growth as a form of service toward others. 2. The beauty of being in a salon environment is passing along your knowledge and paying forward as a mentor. 3. Growth doesn't go without it's challenges, lean on others who want to help you, which is why Successful Stylist Academy exists.  4. Take your learning lessons as your strength.  5. Learning new tools and adding technology can introduce another branchs of creativity, revenue, and growth. 6. Focusing on your client growth and retention also supports your communication skills, confidence, and leadership. 7. Recognize when you've graduated to the next level and align with those who are at the same frequency. You can find Vanessa on Instagram here: https://www.instagram.com/vanessagrossstyle?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15    

What separates a good stylist from a great one? In this episode, we sit down with industry educator Katie Alm to talk about the unspoken habits and mindset shifts that set top stylists apart in today's competitive beauty industry. We cover everything from discipline, professional growth, and being of service — to why collaboration will always outlast comparison. Whether you're a salon assistant, an independent stylist, or a beauty educator, this episode dives deep into the leadership skills, daily discipline, and client-first mindset that fuel long-term success behind the chair. If you're looking to grow your beauty business, avoid burnout, and build a sustainable career in the salon industry — this one's for you. If you missed part 1: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127?i=1000702210150 Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. If you want more opportunities, be willing to be available and be of service. Let no task be below you.  2. As an educator or leader, the person who is helping you is the most important person while under your care. 3. If someone challenges you when learning, let them. For every stylist that challenges you, there are 2-3 that won't.  4. How someone approaches learning is often how they'll approach their career.  5. If you want to grow in this career, all it requires is discipline. 6. You don't have to be a salon owner to be the final boss. You have to have the passion to feed your fellow community. 7. If you are giving 30% of your time to something, how can you expect 100% return? 8. The biggest thing that can kill your career is boredom. 9. Instead of hating on someone, collaborate with them. You can find Katie on Instagram here: https://www.instagram.com/katieealm?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Get 15% off Pharmagel, our favorite skincare line with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

In this episode, we join Katie Alm, getting real about what actually moves the needle in your beauty career, and it's not chasing the latest trends. From posting with intention to fully understanding the brands you align with, we'll cover mindset and strategy shifts that can change everything. Get FREE access to our profit making webinar: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Our 6 figure stylist guide here: https://view.flodesk.com/pages/622541789b7136a9e313da40  Key Take-aways: 1. Posting with intention, sharing your knowledge, and aligning with a brand you love can change the trajectory of your career.  2. Experimenting with the full line of a brand you love and getting really knowledgeable about the full line, makes all the difference. 3. Forget the trending, use the tried and true: posting consistently, come from a place of gaining more experience, and get to know the culture behind the brand. 4. It's all about perspective baby! Do you look at what you're losing or what you're gaining? 5. Where can you volunteer help in an area that might be needed? 6.If you're juggling more than one career path at the same time, communicate and accommodate your clients. By setting the tone in the beginning and letting clients know how you operate, there won't be surprises when it does happen. Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

In Part 2 of our leadership deep dive, we're tackling proactive leadership strategies to create a thriving salon culture. Learn how to set clear expectations, communicate with confidence, and lead by example—not just in action, but through clear communication. We'll cover holding your team accountable without micromanaging, addressing issues with clarity and kindness, and creating systems that drive long-term success. If you're ready to shift from reacting to leading with confidence, tune in! Want the full script? Download it here: https://small-kiwi-98108.myflodesk.com/i4lkgeeq3r Get FREE access to our Creative Service Profit Maker Webinar now! https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq   Key Take-aways: 1. Leading vs Reacting: reaction comes from a place of fear and defensiveness. 2. People may think they're leading, but we need to understand more about the individual to know what works for them. 3. Is the way you're perceiving love or acceptance healthy? 4. There are reactive and proactive listeners. Reactive leaders wait until a problem explodes to address it. 5. Never complain about a team member behind their back. 6. As a leader, pull anyone aside to hash out issues and listen. 7. You can't hold team members accountable for what you yourself are not practicing. 8. Proactive leaders set clear standards up front, have it in clear writing, and reinforce them. 9. Proactive leaders address small issues before they become big. 10. Leading by example isn't only about the task, it also needs to be communicated. 11. Explaining why creates purpose behind the task. 12. A script example is: “I'm restocking the backbar because I noticed we're running low, when we stay ahead of this we don't run out in the middle of a service.” 13. “Hey (name) I've noticed a pattern where (address a specific issue), I want to check in with what's going on.” Then pause. 14. Be short and sweet, and direct and kind. 15. Create a framework that surrounds the issue not the person. 16. When you create clear systems and you create consistency, it becomes a ripple effect. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15 at checkout: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15 Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey  

Running a salon team isn't just about great hair—it's about clear expectations, accountability, and strong leadership. In this episode, we break down why stylists ignore responsibilities, how to get them to care, and the key shifts that turn frustration into teamwork. Learn how to lead with confidence, and create a culture where everyone takes ownership. If you're tired of repeating yourself or struggling with follow-through, this episode is for you. Get FREE access to our Creative Service Profit Maker Webinar now! https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Key Take-aways: 1. One of the biggest reasons a task isn't done is they just don't see how it can benefit them. 2. Rather than should's or shouldn't's, focus on tying responsibilities to personal success. 3. Creating a culture of salon leadership brings up future leaders, making your business more sustainable. 4. Be firm but kind 5. Another reason someone doesn't take responsibility is because they assume someone else will take care of it. 6. When addressing, keep it short and simple, and pull them away privately. 7. When someone owns a task, they're more likely to do it. 8. Create a sanitation list and introduce it at a meeting. 9. Another reason something isn't done is because someone doesn't feel accountable. 10. Try a nomination box to bring team morale together, give a gift card to the most nominated employee. 11. Personally thank and publicly recognize when someone goes above and beyond. 12. Come up with solutions during team meetings. Ask your staff if they have ideas. 13. Focus on clarity over assumption 14. Have policies like this written in a team handbook or policy guide. 15. Address issues 1:1 and not in a group. Calling someone out publicly is a form of public shaming. 16. If you have high turnover, it's time to take a look at how you're leading your culture and environment. 17. Frame your approach as collaboration so that you can work together and bond as a team. 18. The bigger picture is to create a team that builds a sustainable business, and therefor creating opportunity and freedom to make choices or take risk. Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

Entrepreneurship is full of highs, lows, and lessons you don't see coming. In Life Lessons of an Entrepreneur, Ambrosia Carey shares unfiltered insights on business growth, boundaries, and the mindset shifts that make success sustainable. Whether you're a hairstylist, salon owner, or creative entrepreneur, this podcast delivers real talk on navigating challenges, scaling with purpose, and building a business that works for you—not the other way around. Tune in for honest conversations, actionable strategies, and the lessons Ambrosia learned the hard way so you don't have to. Subscribe now! Get FREE access to our Creative Service Profit Maker Webinar now: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq !   Are you in our Membership Waitlist? Join now! https://small-kiwi-98108.myflodesk.com/gnfbcgfrjq Get 2 week of GlossGenius for FREE: https://glossgenius.biz/AmbrosiaCarey Key Take-aways: 1. Slow down, you could actually get more done because it allows you to be efficient. 2. No one is coming to save you, rather than resenting the feeling of being held back, make different choices and take authority of your life's outcomes. 3. Perfection is just fear in a fancy outfit. Done is better than perfect. 4. Ask yourself, what can you launch messy today? 5. Boundaries are your freedom, not your punishment. 6. Boundaries don't push the right people away, they push the wrong people out. 7. If it's not a hell yes, it's a no. 8. People will show you who they are…believe them. 9. Money is a tool and not a trophy. 10. Your energy is your most valuable currency. Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15 at checkout: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15    

Struggling to hire and trust new employees in your beauty business? In this episode, we break down when to hire, how to identify the right team members, and ways to build trust so you can scale your salon or beauty brand with confidence. Learn the key benchmarks for hiring, how to avoid those red flags, and how to create a smooth onboarding process that sets your team up for success. Whether you're bringing on a stylist, assistant, or front desk support, this episode will help you make strategic hiring decisions to grow a sustainable and thriving business. Tune in and take the guesswork out of building your dream team! Get FREE access to our Creative Service Profit Maker Webinar now!  Don't sleep on this, get your 2 week trial to GlossGenius, it has seamless scheduling, automated reminders, integrated payments, marketing tools, and client management to streamline operations and boost growth: https://glossgenius.biz/AmbrosiaCarey We want to hear from you! Drop your review & tell us what you enjoy & what you want to hear more of! Key Take-aways: 1. If you are 80% capacity on your books for 3 months, you know it's time to start hiring. 2. How much cash flow do you have? If you're generating 6 figures, you'll have a stronger cushion in case you need a safeguard for any changes in the business. 3. If you're not quite at 6 figures but your profit margins are at 20%, this is a benchmark that allows you to see if you're ready for the next stage of growth 4. Sometimes small business get ahead of themselves and want to grow a team due to emotional investments, and they fall backward financially. 5. When you're ready to hire, define clearly what this person looks like; lay out responsibilities, job description, qualifications, will they be an employee or rental? How much experience do they have, are they looking for an apprenticeship or assistant program before taking clients? 6. Once you know what you're looking for, visit beauty schools to get a better sense of what students are looking for in a leader. 7. Connect locally though social media. Be intentional about your approach with places that could align with your brand.  8. Connect in person with other businesses through local events. This is a great way to attract new clients for your growing team. 9. Recruiting can attract people who are less loyal or looking for the next best thing & that could be a red flag to growing a less sustainable team. 10. Build up your resumes and contact to set up a group interview if there are 3 of more candidates. 11. Invite stand outs to come back for an individual interview where you can address specific topics, allow them to ask questions, and go into details what you are both looking for to see if you align. 12. The last step is a technical interview to see how they work behind the chair. this  is a good time to see how they communicate, interact, are they a natural educator? 13. The next step is to decide how your training will go down. What are you providing for them as a team member? Do you want to them to get involved? Are you interested in training? 14. If you're bringing on an employee, have an employee handbook prepared to lay out responsibilities, expectations,and  benchmarks. 15. Trust is built through repetition. Offering a 1:1 meeting with your employees is a time to check-in & go over goals and realign expectations. 16. Offering incentives, incentives, opportunities for leadership also builds trust. 17. When first hiring, start with a 90 day trial to see if you are a good fit. Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

Are you ready to take control of your finances and build lasting wealth? In this episode, we're breaking down a sustainable plan to grow your income, reduce debt, and invest in your future—all tailored for hairstylists, salon owners, and beauty entrepreneurs. Learn smart money strategies, the best ways to eliminate high-interest debt, and how to start investing wisely (even if you're new to it). Whether you're looking to scale your business, create passive income, or build financial security, this episode gives you actionable steps to make it happen. Tune in and start making your money work for you! Get FREE access to our Creative Service Profit Maker Webinar now: https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq Start your high yield savings account with a bonus kickback on Marcus: https://www.marcus.com/share/AMB-9K4-NTGI Get 2 weeks of GlossGenius free, lowest processing fees in the biz & AI tools to help you run your business! https://glossgenius.biz/AmbrosiaCarey Key Take-aways: 1. Pay off high interest debt first: credit cards can hold an interest rate up to 25% causing the average person to pay 2.5x more than the original purchase. 2. The suggested amount is to pay 15-25% of your income monthly to pay off that debt. 3. Avalanche Method: is a debt repayment strategy where you focus on paying off debts with the highest interest rates first to save the most money on interest over time. 4. Allocate 20-30% of your income every month toward your emergency fund, whether you choose to pay off debt first or divide 25% to debt and 5% toward saving. 5. Some debt is healthy debt, but your credit score is impacted when your debt to credit limit goes over 30%. Once your debt to credit limit hits 30%, it can drop your credit score by 20 to 50 points depending on your overall credit profile. 6. An emergency fund provides financial security by covering unexpected expenses. It offers peace of mind, supports business stability during slow periods, and allows you to make decisions confidently without financial stress. Plus, it encourages better money habits and protects long-term investments. 7. Setting clear goals helps you get there faster. 8. Set aside 10-15% of your income to your savings once you've paid of your remaining debts. The goal is to build 3-6 months of your monthly average spending to hold in your savings. 9. The next step is to open a high-yield savings account, which compounds over time at a higher interest rate allowing you to accumulate more income as the account grows. 10. Compounding means you're growing income from interest continues to grow as the money grows. The more frequently your interest is compounded, the quicker your money grows. 11. Leverage your own business as an investment. You want every square inch of your business to be income producing. If you're independent, what lines or affiliate programs can you work with to add multiple streams of income? 12. Build a roadmap for your income strategy building. Start thinking of this as placing your efforts seasonally to pour into multiple buckets, which allows wealth to build more wealth for yourself. 13. When seeking a financial advisor, ask them what their fee structure is. Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

Ready to boost your income without adding more hours behind the chair? In this episode, we're diving into creative strategies to grow your salon business and increase revenue. Learn how to make retail sales a natural part of your service, leverage affiliate marketing, and create digital products that keep clients coming back. We'll also discuss hosting client education events, teaching at beauty schools, and collaborating with brands to build new revenue streams. From high-ticket services like extensions to e-commerce opportunities, this episode is packed with actionable tips to help you reach your financial goals while elevating your client experience. Get FREE access to our Creative Service Profit Maker Webinar now! https://small-kiwi-98108.myflodesk.com/ao7u0l0qzq  Email & text marketing is the quickest way to increase your income and GlossGenius has AI support to make this as simple as clicking a button! Try it out for 2 weeks FREE: https://glossgenius.biz/AmbrosiaCarey Key Take-Aways: 1. Retail Sales: Make its a part of your service and not an add-on. 2. Talk retail during the consultation to know what you need to recommend. It's a deeper way to take better care of your client. 3. With the average 15% commission with retail, even if you only sold 10 products per week, that's close to an extra $250 per month…without having to do extra behind the chair. 4. Affiliate marketing will also become more natural if you talk retail in the salon. You can send the link to your clients as well. 5. Add your affiliate links into places that have clickable links such as Pinterest & Facebook. 6. Create digital products such as quick video tutorials for your clients. 7. Digital products also make you irreplaceable. 8. Host an educational event for your clients, it can also bring added income into your space. 9. Start teaching in a beauty school to be a better presenter and offer a low-ticket class for students. 10. Collaborate with brands by having a clear goal and approach from a place of giving, not taking. 11. Work with a brand you've already been using, reach out, showcase examples of your work or create a clever offer. 12. If you've already established a relationship with the brand, propose Sponsorship. 13. Extensions bring added income both as a high ticket service, retail sales on the hair, and a reoccurring service that has an average higher price per minute. 14. If you added a $400 installation twice per month, thats close to $10k per year. 15. Ecommerce is another way of expanding your sales; from retail purchases on your website to sending kits to clients. Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

Are you ready to shift your mindset and take control of your beauty career? In this episode, we explore what it truly means to be accountable as a beauty professional. Instead of seeking validation from others, discover how to reclaim your power, embrace leadership, and create work-life harmony. This episode is packed with honest advice and actionable insights for stylists, salon owners, and anyone ready to elevate their mindset and career. Tune in for the conversation you might just be ready to hear! Listen into part 1: Navigating Change in the Salon World: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127?i=1000684015514 Be the first to get access to our FREE webinar, Path To Profit, by joining our newsletter: https://view.flodesk.com/pages/63e914fc8e06d4dae9493e58 Get your first 2 weeks of GlossGenius FREE: https://glossgenius.biz/AmbrosiaCarey Key Take-aways: 1. Rather than focusing on how clients make us feel, what is our responsibility and how we allow ourselves to feel? 2. We all seek validation, but what does it mean to you and once you are validated what do you do with it? 3. Don't give your power away. 4. Assistant vs apprentice: working for someone else vs working for yourself. 5. Find a mentor before leaving beauty school to avoid experimenting with a salon that might not set you up for success. 6. Leadership comes down to your own accountability. 7. There isn't such thing as work-life balance, but there can be work-life harmony. 8. Try letting go of what you think it needs to be, being others in, find your community. 9. We only hear conversations when we're ready to hear it. 10. Don't get too hung up on the stories you tell yourself because those stories can change.  Give yourself grace to be wrong. Find Hairdustry on Instagram https://www.instagram.com/hairdustry?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

In this episode, we sit down with the host of Hairdustry, a podcast dedicated to exploring the mindset and evolution of the hair industry. We discuss how staying adaptable, embracing change, and fostering the right mindset can help hairstylists and salon owners thrive in an ever-evolving landscape. From navigating industry changes to building a sustainable career, this conversation is packed with insights to empower beauty professionals at every stage of their journey. Whether you're behind the chair or leading a salon, you'll walk away with thought provoking advice to align your mindset with how your our future could evolve. If you haven't used GlossGenius, here's a 2 week free trial: https://glossgenius.biz/AmbrosiaCarey To get access to our FREE Path to Profit Webinar, sign up to our Newseltter and we will send you the video once it goes live! Key Take-aways: 1. Responsibility is simply the ability to respond. 2. Instead of responding or reacting, try pausing. 3. Asking the big question “is this true“ can help with reshaping limited beliefs. 4. You are what you eat and sometimes you are eating misinformation… are you consuming what is serving you? 5. Change is never what's next. 6. Sometimes we put the energy into what is ahead of us, but really it's about letting go of an old belief system that allows change. 7. Some relationships run its course & we can just be grateful for what it was. 8. We are seeing a rise and recalibration of independent educators in the industry due to the desire of connection. 9. We have a very unique opportunity in this industry to run our own business, even as a W-2 employee. 10. Find Hairdustry on Instagram Tale 15% off our favoriete skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

Looking to keep your schedule packed and your revenue growing? In this episode, we're sharing expert strategies to maximize your bookings and keep clients coming back for more. Learn actionable tips for re-engaging past clients, attracting new ones, and creating irresistible offers that fill your chair. Whether you're a stylist or salon owner, this episode is packed with insights to help you boost your business and achieve consistent success! Snag our 8 step downloadable worksheet our Fool Proof Profit Maker: https://small-kiwi-98108.myflodesk.com/nlle1d1php Save a seat to our Members Waitlist: https://small-kiwi-98108.myflodesk.com/gnfbcgfrjq Key Take-Aways: 1. Create a New Year offer from a package to a bundle. 2. Start a New Year, New You promotion from adding a micro service. 3. Send a personalized email or text. Focus on the services that bring in the highest revenue to do what you enjoy. 4. Position hair appointments as self care. Make the message about them: After giving to everyone else, it's time to do something for you. 5. Host a giveaway: Discount or product to incentivize clients to prebook. Make the duration 8 weeks to fit the average booking schedule. 6. Share hair resolutions on social media. Great way to add your personalities and attract new clients. 7. Social proof comes from testimonials, reviews, and feedback from clients. Create images, reels, and templates for your social media channels. 8. Encourage clients to prebook, it's the number 1 way to sustain your business and have consistency. 9. Reintroduce and make tightening your systems a convenience to your clients. Take 15% off our favorite skincare line, Pharmagel using code SSA15 at checkout: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

This episode challenges you to rethink your business, your goals, and the systems you have in place to achieve them. We'll explore how to set bold 10x goals, eliminate distractions, and realign your focus to build a business that works for you—not the other way around. From redefining your role in the industry to leveraging local marketing and believing in your brand, this conversation is packed with insights to help you scale with intention and clarity. Tune in to unlock strategies that will transform the way you think about growth and success! Get our FREE worksheet: Grow You Income Behind The Chair: https://small-kiwi-98108.myflodesk.com/y0aahdo1cv We want to hear from you, drop a question or comment in the review section below and we will add you to our next live session: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127 Key Take-Aways: 1. What is your 10x goal to change who you need to be to get the things you want? 2. What things do you need to eliminate out of your life in order to create time for achieving the outcome of what you desire to have? 3. What business do you think you're in, what business are you really in, what business do you need to be in? 4. Don't let others tell you how to run your business, you say how you want to run your business. 5. People are googling hair products more than haircuts. Why not target the products you use to the 7 mile radius around you? 6. Once you target clients, run a retarget ad to get them in your salon. 7. Hourly employees can pack orders, stylists can create videos with a QR code to share how to use the products. 8. Ask coaches who give disruptive information to show you how they have made more money and run their business more efficiently before taking their advice. 9. You don't rise to the level or your goals, you fall to the level of your systems. 10. Make sure you believe in what your selling, what makes it stand out, why are you passionate about it? 11. If you're using affiliate links instead of selling physical products, you get to control your margins. 12. Saying no to your client behind the chair is saying yes to your team. Have a day dedicated to your team. Look into the Replacement Ladder. 13. 1:3:1 rule: What's the real problem that will fix 80% of the issues, what are the 3 solutions to solve that problem, and what is the 1 that would be the best option to move forward with. 14. Everyone has different goals, and there's not one vehicle to get there. 15. By learning what not to do, you learn what to do. 16. Make sure you're not adding an ignorance tax, failure can lead to massive success. Find Nick on Instagram or website Enjoy 15% off our favorite skincare line: Parmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

In this episode of Successful Stylist Academy, Ambrosia and Drea dive into the art of consultations behind the chair, sharing their best practices and communication strategies for creating successful, lasting client relationships. From asking the right questions to setting clear expectations, they'll guide you through each step of a transformative consultation that builds trust and sets the stage for success. Tune in to learn practical tips, common pitfalls to avoid, and how to make every consultation a powerful tool for client satisfaction and retention. Perfect for stylists looking to elevate their client experience and grow their business! Download our FREE guide: Increase Your Income Behind the Chair Join our Members Waitlist opening soon. Get access to our free videos on YouTube Key Take-Aways: 1. Active Listening: We talk so much about how we talk that we forget how to listen. 2. Active listening can improve our client satisfaction up to 40% which shows how important it is for our clients to feel they're heard. 3. Separate into 2 categories: the fun & not fun things. Policies & pricing allow you to be creative and enjoy the experience. The consultation is getting all sticky stuff out of the way to enjoy the rest of the service. 4. Hearing and listening are 2 different things, make sure you repeat your clients words back to them, share the plan, and then asking. 5. Over-communicate so the clients expectations match your expectations. 6. Under promise and over deliver. 7. Most of the time, a stylist who thinks she's giving a consultation might not match what a client thinks is considered a consultation. 8. Talk about what goes into the process and also what goes into th maintenance. 9. The consultation is the main dish of what we offer behind the chair, it's where trust is built, aligned goals are created, and a plan for future services are created. 10. By the time the cape is off, your client has mentally moved on to the next part of the day. 11. We're never recommending a product a client doesn't need. Try noting some questions you can integrate into your consultation ahead of time. 12. Break the consultation over different parts of the service with go-to questions you can visit during the service, and a closing consultation which is making sure you met the clients expectation and plan for next time. 13. Rather than assuming your client won't want it, assume they will because you've armed them with lots of information. Get 15% off our favorite skincare line, Pharmagel with code SSA15 Track your salon color down by the penny with SalonScale, take an additional 10% off with code SSA10 HERE  

In this episode, Harley Chapman shares her exact growth strategies in how she started generating income on TikTok. Learn how to monetize your content, grow your audience, and leverage brand partnerships to turn your TikTok presence into a profitable venture. Whether you're just starting or looking to make passive income, these tips will help you maximize your earning potential on the platform. For more business, marketing, and finance tips, join our newsletter HERE Get instant access to our Business Marketing Course. Enjoy our FREE Marketing Guide! Key Take Aways: 1. Start by creating the content. 2. You can unlock TikTok shop once you have 5k followers.   3. Posting 2 to 3 times a day does get you there faster. 4. Create a list or scroll through the app to get inspiration on your content ideas. 5. Set aside an hour a day to work on your content. 6. Create up to five content topics to post about regularly. 7. Consider a miniseries I can tie back to your brand and is related to your content pillars. 8. The more you get to know your audience the easier it is for your content to be shared to similar accounts. 9. Once you get accepted into the shop, you can request free samples, which helps you find the right brand alignment. 10. Once you start to see growth, have an end goal in mind. 11. Brands will also pay for your ads which helps to increase sales for you and following. 12. Ads can't be running on a post that has copyright music on it. 13. When going live on TikTok, it's better to go for longer durations starting at an hour. 14. Once you hit 10k followers, you become eligible for the Creator program which pays to post. 15. Keywords do make a difference, particularly in-video caption, description, and hashtags. 16. A little hack is hiding keywords in your video, shrinking them down and bringing them off the screen. 17. Make sure you engage as part of your content strategy. 18. Replying to comments via video does really well on TikTok. 19. Above all else, remain curious & allow yourself to try new things. Instantly save money on you color plus 10% off with SalonScale using code SSA10 Get 15% off our favorite skincare line, Pharmagel with code SSA15 Do you perfer video? Binge watch our Top Episodes on YouTube

In this episode, we dive deep into the most effective client retention techniques tailored for beauty businesses. Learn how to create exceptional client experiences, foster loyalty, and increase repeat bookings. Whether you're a salon owner or a beauty professional, these strategies will help you strengthen client relationships and grow your business. Tune in to discover actionable tips that can transform one-time clients into long-term loyal relationships! If you missed this episode: 7 Effective Ways To Build Client Relationships Automate & Segment your email campaigns with Flodesk, take 50% off HERE Join our Membership Waitlist now! Key Take-Aways: 1. When we talk about retention, if you don't have those building blocks of creating a strong relationship and being in an environment that you feel supported in, it's a big contributor for professionals not staying in the industry. 2. Personalizing each client experience: Make recommendations, but also personalizing your marketing techniques to fit the preferences of each guest. 3. 80% of consumers are more likely to support a business that provides personalized experience. 4. Simple is not always easy. Having the confidence to retain clients gives you the financial freedom, time and peace to focus on education or reach out to brands. 5. Work on your craft: Set aside 5% of your income for ongoing education. Setting money aside for education also creates a psychological reward system & allows you to put time and thought into the classes you really need. 6. It's better to get really strong at a couple of things at a time rather than offering everything because it allows you to focus on the relationship and feel confident with the service. 7. Offer a loyalty program: A point system is a great way to add to the next purchase, which can increase client retention by 5-10%, and also generates on average 15-25% more profits per year. 8.Dial in communication & verbiage: This helps with clarity, removing obstacles, plus clients feel heard. 9. Treat all clients as if they're your only client. A way to see a great example of exceptional service is to be a client yourself and create a rating system for parts of your service and make notes for how you can apply your experience behind the chair. 10. Being consistent is the most important part of the service to retaining a client. 89% of consumers have switched to a competitor following a poor experience. 11. Be irreplaceable: What makes you YOU & make your strength your Super Power. Write specific things down in the client notes to help your remember details. 12. Make sure your clients are not leaving before rebooking, it helps to talk about next steps or always leave your client wanting more. 13. Remember your clients don't only choose you, you also choose them, so choose clients for your future self. Get access to our favorite salon income saving tool, SalonScale with an extra 10% off using code SSA10 HERE Enjoy 15% off Pharmagel skincare with code SSA15 HERE  

In our fast-paced world as a hairstylist, it's easy to feel like you're constantly chasing the next trend, trying to stand out in a saturated market, or possibly even struggling to maintain a steady client base. In today's episode, we're diving deep into the challenges every hairstylist faces, from balancing creativity with profitability, and uncovering actionable strategies to not just survive, but truly thrive in the industry. Whether you're a seasoned pro or just starting out, this conversation is designed to help you connect with your clients on a deeper level and find more fulfillment behind the chair. Join our Waitlist HERE Binge watch our 3 hour Successful Hairstylist Workshop. Download today and get lifetime access to our annual upgrades. Key Take-aways: 1. Personalized Follow-Ups: After a client's appointment, send a personalized text or email thanking them for their visit, or a hand-written card if you really want to stand out. Include a specific compliment or mention something personal they shared. 2. Studies show that addressing someone by their name makes interactions up to 10 times more memorable.  “Hi [Mackkenzie], it was great seeing you today! I hope you enjoy your new haircut. Don't forget to use the serum we talked about for added shine. Looking forward to your next visit!” 2. Have clear and intentional communication: Understand your clients needs, repeating things back to them, and showing appreciation. 3. Host a VIP night or a small client appreciation event. This ties into the profit of emotion or time being the greatest, long-term profit of all. 4. Customize a haircare plan for your clients: Detail recommendations based on tips, products, and added value. 5. Host a private “bring your own tools night” and spend focused time on helping people with learning how to style their hair. 6. Consistency with your story and brand, for example booking extra time for a new client. 7. How do you show up on social media. Do you engage with your clients or potential clients when you have a gap in your day? 8. Make a special note on clients to remind yourself to bring it up when they come back in. 9. Referral and rewards program: word of mouth can increase our new client acquisition by 50% Enjoy our favorite skincare line, Pharmagel with an extra 15% off using code SSA15 Never waste product again, take an additional 10% off SalonScale with code SSA10 and track your inventory & cover all of your color costs with every mix.

In the beauty industry, it's easy to blur the line of being an artist vs owning a buiness. Ambrosia opens the conversation on bad business advice and deceptive tactics on working less, charging less, and making more. From misleading pricing claims to hidden context, we expose the tactics that social media can use to manipulate popular consumption for truth. Join us as we discuss the impact of these lies on your income, business, and future. Ambrosia also provides tips on how to approach navigating the mindset of exchanging money for time and the long-term ramifications for underchanging. Don't miss this episode if you're ready to uncover the reality of compounding effects and empower yourself with knowledge. Join the Membership Waitlist. For our Marketing Guide Freebie, tap HERE Key Take-Aways: 1. Most advice on social media lacks context or is missing important parts of the story. 2. Doing something for a long time doesn't give someone the right to teach, but learning the craft of teaching and holding retention does. 3. People say things that are inflammatory because it gets attention and followers. 4. If you don't raise your prices, and your costs keeps going up…understand that you are choosing to be the one who absorbs the cost. 5. I'm either free or expensive, but I'm never cheap. 6. You can choose to comp your work as a gift or give back through charity work, but never raising prices for repeat clients is bad business. 7. There is a difference between goodwill and good business. 8. It's impossible to book less time, charge less, and make more money. 9. The reason it's important to learn how to operate your business is so that you can take care of your future self. 10. It's the sustainable stuff that builds wealth, confidence, and relationships. Maximize your profits by tracking your color cost with SalonScale, add an extra 10% off with code SSA10 Get 15% off our favorite skincare line, Pharmagel using code SSA15

If you're a hairstylist or salon owner looking to elevate your expertise and service offerings, spend time with us as we delve deep into the world of hair extensions. We are debunking myths and revealing why extensions are the perfect solution for everyone. Discover how lightweight, high-quality, and eco-conscious Rooted hair extensions can transform your business as we explore the benefits, best practices, and the ethical considerations behind choosing the right extensions. Tune in to learn how Rooted can help you provide unparalleled service while promoting sustainability and inclusivity in your salon. Don't miss out on these insider tips and expert advice that will set you apart in the competitive beauty industry. Hairstylists & Salon Owners, sign up now for Pro access HERE   Get our 6 figure stylist workbook HERE Key Take-Aways: 1. At Rooted, we allow anyone to have access to our hair, no barrier to entry, and no certification requirements. 2. Hairstylists who have been doing extensions longer doesn't necessarily make them more qualifies because safter methods are evolving.   3. Most people who are getting extensions these days are wanting to enhance their natural hair. 4. Our education is foundational and based on the healthiest methods. 5. We have to have standards for education that are proper for the person sitting in our chair. 6. Most people who actually need extensions are afraid to ask because they see curated content on Instagram on a specific type of person. 7. We need to have the conversation more and educate our clients on the options in the extension world. 8. Arming ourselves with lots of information, we have the ability to make solution based choices. 9. By todays standard extensions are no longer about gaining length. It's a solution to hair shedding, breakage, hormonal changes, thyroid issues, alopecia, trauma, long-term health issues, color changes, and other normal conditions most people deal with. 10. Business integration also sets us apart from others. We are both knowledgable and passionate about helping others build a successful team & business. 11. If you're setting yourself up for success, then there is room to enjoy your life. 12. Less is more with extensions, we provide the lightest weight extensions that you can customize and mix and match. Know the exact cost of hair color in every bowl, from digital formula storage to inventory tracking in real time with SalonScale. Get 10% off your annual subscription using code SSA10  https://signup.salonscale.com/mz9lj/ambrosiacarey Enjoy 15% off our favorite multi-generational skincare line, Pharmagel with code SSA15.

Do you ever feel like a fraud, despite your skills and qualifications? This episode tackles the common challenge of imposter syndrome in the beauty industry, equipping you with practiced strategies to silence self-doubt and embrace your inner strength. Subscribe for more discussions on business, marketing, communication, and finance in the beauty industry. Join the Waitlist to our Members Portal! Enjoy our Client Retention FREE Guide. Key Take-Aways: 1. Focus on the current challenge rather than what's next. 2. Ask yourself if there are other barriers that are causing the feeling ie. Tired, hungry, unknown fears. 3. Is your ego of expectations getting in the way? 4. Can your ego also help you in a positive way through self-love and connecting with the right people? 5. Are you prepared? Sometimes imposture syndrome comes from the unknown, and prep work can help a lot. 6. Ask yourself what you really want. Let the vision of your dreams be clear, helping you focus on action items, rather than doubts or unknowns. 7. Failure can arm you with more preparedness the next time. 8. Practice mindfulness, which improves focus, lowers stress, and improves mental clarity. If you enjoyed this episode, please share by dropping a review here: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127 Save thousands on color with SalonScale in your salon. Take an additional 10% off at checkout with code SSA10 Enjoy 15% off our favorite skincare line, Pharmagel with code SSA10.

In this episode Ambrosia Carey uncovers some hard lessons and common challenges that get in the way of busines growth. Tune into this new series of raw, unedited, and unfiltered weekly conversations surrounding business, marketing, and mindset challenges in the beauty industry. Get early access to the launch of our Membership, enter Waitlist HERE Leave us a review with comments, questions, and takeaways HERE Key Takeaways: 1. Don't ignore your intuition, listen to your gut and follow your instinct. 2. Confimation bias can be a dangerous distraction from learning, developing, and growing. 3. Fear of failure is the most common. Recognize the fear, but don't let it get in the way of growth. 4. The only failure in business is failing to learn from mistakes. 5. Don't be resistant to change or let the fear of change get in the way of growth: Just because it worked before doesn't mean it'll work again. 6. Lack of organization is a common obstacle, this is where a coach or addition to your team can be monumental. 7. Unrealistic time constraints, lack of data, or being inconsistent are other common obstacles, so recognizing what is the biggest challenge makes it easier to problem solve. Take an additional 10% off the number 1 money savign tool: SalonScale with code SSA10. Enjoy 15% off our favorite skincare line, Pharmagel using code SSA15

Ever wonder how to protect the brand you work so hard to build? Welcome back trademark law expert, Kelli Jones who teaches us the ins and outs of how a trademark process works, when you might want to consider securing your brand, and what you should look out for before protecting your brand identity. Get our FREE Marketing Guide for more business tips. If you missed our previous episode on contracts, click HERE. Instant access to our Business Marketing Course HERE. Key Take-Aways: 1. A trademark is a part of your brand which identifies your good & services. 2. The difference copyright and trademark: copyright protects original work of author. Trademark protects words, phrases, symbols, or designs that distinguish the source. 3. The point of a trademark is to prevent consumer confusion. 4. Two things that are unrelated can exist. 5. Even if you're using a brand name first, whoever files a trademark has the most rights. 6. Before creating the branding for your business, do a basic search on uspto as well as Google Search. 7. Hiring a lawyer for applying for a trademark adds further safeguard due to the extended search. 8. It's important to file the branding with the words used for the business instead of only the logo, so that it's always covered even when changing the branding colors and logo. 9. The beauty industry is one of the harder industries to get a trademark due to general wording that overlaps in the industry. 10.The trademark process can take a year or more after filing. 11. Trademarks can also negotiate terms specific to the state, but its typically federal. 12. If you're using a name before someone registers and sends a cease and desist, you can appeal it. 13. A federal trademark will trump a state trademark in court. Save on your product cost with SalonScale & add 10% off your order with code SSA10. Enjoy 15% off our favorite skincare line with code SSA15 Find Kelli on Instagram HERE

Feeling overwhelmed by salon contracts? Don't risk your business! Join us as lawyer Kelli Jones breaks down everything salon owners & hairstylists NEED to know about crafting ironclad contracts.  Learn key terms, avoid hidden pitfalls, and discover strategies to maximize profits & protect your business.  Listen now & gain the legal edge for your beauty business! Our FREE template to creating a giveaway for your business. Maximize your marketing efforts with our Marketing Course! Key Take-aways: 1. There are different contacts for your business in different states. 2. You can put anything in a contract, but it doesn't mean it can be enforced in your state. 3. Don't charge for things that are unreasonable, for instance the full service price. 4. Make sure your policy is clear, written and easily found on your website. 5. If a client is booking online and checks a box to agree to the policy, it's in written form and easier to enforce the charge. 6. If you don't have clarity on how charges work, when and what the stipulation is, it will be harder to legally hold the charge against the client. 7. Usually what can legally be held against you as a service provider is what you don't include, not what you do include. 8. Be careful when asking to hold credit card information, you need to get authorization to charge their card. 9. As far as holding a non-compete for an employee, it is meant to protect both parties. It's a red flag if a salon has you sign a non-compete if you are a 1099. 10. A non-compete shouldn't prohibit an employee from being able to work if they left. 11. As an employee, consider negotiating the terms of the contract before finalizing. 12. As a freelancer when signing a contract with a brand, if asked for a non-compete for a longer duration, negotiate either a higher rate or for a shorter timeframe. Keep in mind, the brand's contract doesn't typically work favorably for the artist. 13. Look for words like perpetuity because the intellectual property can belong to the brand if you don't negotiate it down. 14. Make sure you license it to them rather than them taking ownership of it. 15. Once you publish something online, you hold the copy-write to it. You need to give permission to someone else using your content, it could be copy write infringement. 16. It's easier to escalate as necessary rather than deescalate a situation. 17. Try reaching out to the brand directly first before reporting, this is where you can negotiate a paid relationship with them. 18. If you feel nervous about signing a contract, think of it as a way to protect both parties and to prevent miscommunication. Find Kelli @lawyerkelli_ on Instagram Save thousands annually, and track your color usage in real-time with SalonScale. Use code SSA10 to save an additional 10% off & a free scale! Get 15% off our favorite skincare line, Pharmagel, with code SSA15.

Finding the right salon home goes beyond just a pretty space. As a hairstylist, prioritizing a salon that fosters your professional growth can make or break the longevity of your success behind the chair. Discover how to find a supportive team environment that fosters professional growth through education and skill development. We'll discuss the importance of a salon culture that values your creativity and allows you to showcase your talents. Plus, we'll tackle practical considerations like added support and resources to look for in your salon home, that aligns with your experience and goals. Tune in and get ready to find the perfect salon to launch your dream career! Join our Newsletter & be the first to hear what we have coming your way for ALL beauty professionals! Get instant access to our Marketing 101 Course   Key Take-Aways: 1. Look at the salon culture. How is everyone treating one another. 2. Pay attention to the atmosphere. How is the interaction with clients? 3. Is there opportunity for you to grow as a stylist? 4. Reputation & integrity: Community, clients, and team/staff. 5. Look over reviews and visit in person. 6. Does the salon conduct a working/shadow or technical interview? 7. Is there a mentorship/coaching program? 8. What is their turnover rate? If it's high, consider interviewing a couple of stylists first. 9. Is the salon open to Indie education? Do they cover the cost of classes? 10. Does the space fit the season of life you're in? How much participation is required? 11. Find out what the compensation, expectation, and do they have a benefits pack? 12. Look out for cleanliness and organization, which shows you the foundation is there. Get the #1 Salon money-saving tool, SalonScale with a free scale and an added 10% off: https://signup.salonscale.com/mz9lj/ambrosiacarey code SSA10 Take 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

Feeling overwhelmed, undervalued, or like you're constantly saying yes?  Do you ever wonder how to achieve your goals and live a truly fulfilling life? The answer lies within you!  This empowering episdoe explores the twin pillars of self-awareness and boundaries with Sarai Speer.   Drop a review on Spotify or Apple now & get automatically entered to win a Pharmagel skincare bundle: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127?i=1000629282175 Join our Newsletter for our monthly guides, special invites, and added resources! Key Take-aways: 1. Boundaries can have a negative connotation, but they look different to everyone. 2. Self care isn't selfish. 3. We are guaranteed to wake up with one person for the rest of our life & it's ourself. 4. Boundaries can be discovered through being self-aware. 5. Practice 7 layers of why for self-awareness. 6. Write out what you will and won't put up with, and where you need help. 7. Clear communication which is a beautiful self protection piece. Use “I” statements. 8. Practice consistency and role play with someone you trust. 9. Self care, which is ways to practice self love. Find Sarai on Instagram Cover your color costs, manage inventory, and organize your orders in one place with SalonScale, get an additional 10% off with code SSA10: https://signup.salonscale.com/mz9lj/ambrosiacarey Enjoy 15% off our favorite skincare line, Pharmagel with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

Does your salon feel like a revolving door for stylists? Are you struggling to attract and retain top talent? The secret weapon you might be missing is a happy and positive work environment! In this episode, we dive deep into the power of team morale. Learn how a thriving salon culture can become your ultimate client magnet, and lead to a more fullfilling career behind the chair. Get on the waitlist for our Member Portal:  HERE   Get access to our 10 day Business Challenge:   Key Take-aways: 1. Don't overlook the small things: one person makes a difference. 2. Be intentional to create a great moral for a long-lasting business. 3. Be open and transparent: to foster an open culture, have an open door policy. 4. There's so much power in listening; perception is reality. Praise publicly and critique privately. 5. Have monthly or quarterly meetings which invites open communication and a way to connect. 6. Associate each smaller goal to a deeper, meaningful goal. Have others hold you accountable or work with one of our coaches. 7. Have projects that you can work on with a team member as a collaboration. 8. Don't forget to celebrate; and show up for one another. 9. Learn the 5 love languages and apply them to clients. 10. Provide opportunities for professional development. Save your color cost and track your inventory with Salon Scale plus and addition 10% off using code SSA10 Get 15% off our favorite skincare line, Pharmagel with code SSA15    

Feeling lost in the world of "brand" and "branding"? You're not alone! This episode w/ host Ambrosia Carey & special guest Nina Kovner of Passion Squared breaks down the key differences between these often-confused terms. Join us as we delve into the essence of what makes a powerful stylist brand, and how to translate that into tangible strategies for building a thriving salon. We'll explore everything from brand identitity to brand story, empowering you to attract your ideal clients and elevate your business to new heights. Tune in and unlock the secrets to building a memorable brand that stands out in the crowded salon landscape! All reviewers are automatically entered into our next giveaway with Pharmagel to win a skincare starter pack! Leave your review HERE! Join our FREE 10 day business challenge: https://small-kiwi-98108.myflodesk.com/735cf720-d034-4fba-b64c-afc986c3ecc6   Key Takeaways: 1. The brand is the story. 2. Branding is the identity of the brand, the aesthetic & logo 3. Branding is meant to help tell the brand story. It is not the brand story. 4. The first step is brand story then we design around that, including content. 5. One of the biggest misconceptions is to build your brand on social media, but that's marketing. 6. It all starts with brand purpose: what problems are you solving. 7. Brand promise, how are we solving those problems. 8. Who are we serving (target audience), and what solutions do we have (products & services. 9. When approaching your story telling, the most powerful way of speaking is to an audience of one & making them the hero. 10. An exercise in helping you create this story is by listening to your clients. 11. If energy is put into brand identity but not story, there can be a mismatch in what people expect vs what they receive & it can hurt a business   12. Changing your branding every few years can hurt your business, consistency builds trust. Find more info on Nina of Passion Squared & Instagram HERE Independent Stylists and Salon Owners, get the #1 cost saver on product with SalonScale, use code SSA10 for an additonal 10% savings: https://signup.salonscale.com/mz9lj/ambrosiacarey Enjoy our favorite sincecare line, Pharmagel, with 15% off using code SSA 15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

Do you crave more freedom, financial security, and a community in your business? Join us as salon owner Nick Mirabella, shares his journey and bold move – transitioning to a private membership model. In this episode, you'll discover: The why behind Nick's decision, the how of the PMA approach, and the benefits of going private. Drop a review and get automatically entered into our bundle giveaway with Pharmagel skincare now! Get our FREE Marketing guide here: https://small-kiwi-98108.myflodesk.com/ke6k90nlq2 Key Takaways: 1. Private memberships allow you to practice your business under a private domain through a membership program. 2. Statutory compliant means you're complaint to what the state & government tells you to what you can do vs non-statutory which is complaint to your private association. 3. Changing the structure of your business to private offers an opportunity to rethink how you can marginalize profits. 4. ESOP program, employee stock options as a percentage to pool from different forms of income of the business to employees with vested interest. 5. Having a private business face a few challenges such as State Board & distributors due to the license. Cover your product cost with our #1 tool, SalonScale. Get 10% off with code SSA10 https://signup.salonscale.com/mz9lj/ambrosiacarey Get 15% off our favorite skincare line, Pharmagel with code SSA15 http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15 Follow Nick on his journey here

Worried about a recession impacting your salon business? This episode is your lifeline! We'll dive into 10 proven strategies from cutting costs to attracting clients, helping you maximize efficiency, boost revenue, and recession-proof your success. Learn from 24 year hairstylist and salon owner Ambrosia Carey and gain valuable tips on financial planning, marketing adjustments, and operational optimization. Don't wait until times get hard in your business - take control and secure your future today! Celebrating our 100th episode & over 10,000 downloads! Drop a review on Spotify or Apple now & get automatically entered to win a Pharmagel skincare bundle: https://podcasts.apple.com/us/podcast/successful-stylist-academy/id1584273127 winner will be chosen and annouced March 19th! Join Salon to CEO with Ambrosia & Fulton Accouting March 11th HERE Start using SalonScale, get your cost covered & track your inventory, save 10% using code SSA10: https://signup.salonscale.com/mz9lj/ambrosiacarey Key Take-Aways: 1. GDP requires 2 consecutive quarters. 2. Inflation: Consumer price index remains high. 3. Federal reservce interest rate climbing, but S&P has increased. 4. Review & optimize expenses: look over monthly expenses & cut back on non-essential costs: subscriptions, utilities, inventory. 5. Build an emergency fund 3-6 months of operating expenses to cover unexpected costs during slowdown. 6. Explore options to lower interest rates or extend payment terms on existing loans. 7. Focus on services with higher margins like scalp care, treatment add-on, bundle options  (menu options in previous episode linked in our shownotes), above all focus on essential services. 8. Secure a line of credit w/ favorable terms to access additional funds if needed. 9. Loyalty programs & rewards, good time to reintroduce. 10. Optimize your search on both website & social media for local searches; showcase specials or giveaways. Products that aren't moving, bundle a giveaway or host a contest. 11. Community partnerships: collab w/ local businesses for joint promotions. 12. Optimize scheduling, how can you shrink timing down on services? (Treatment to end while roots on, rescheduling then getting next step ready while processing, use 10 min express colors) 13. Reduce waste: SalonScale tracks all inventory usage & cost, stores formulas, creates a suggest re-order menu. Find more on our top downloaded episode here: https://podcasts.apple.com/us/podcast/successfulstylistacademy/id1584273127?i=1000603222567 Start saving with SalonScale using code SSA10: https://signup.salonscale.com/mz9lj/ambrosiacarey Save 15% on our favorite skincare line, Pharmagel with code SSA15 here: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

Raising prices without scaring off clients - sounds impossible, right? This Successful Stylist Academy episode cracks the code! Learn pro tips for confident price increases, from justifying your worth to handling client conversations. Stop undervaluing your skills and boost your income - listen now & drop a review if you found this helpful! Salon owners & Independent Stylists, join the waitlist for our next Group Coaching session! Want to be a part of our Free Business Challenge? Find everything in one place here: https://www.ambrosiacarey.com/   Key Take-Aways: 1. Evaluate fixed, variable expenses first, then your profit margins with cost. 2. Market search within your zip code & surrounding areas, then look over the income median within those zip codes. 3. Ask these questions: How long have you been in the business? What percentage of clients are rebooking with you? What experience does the client reflect when they're walking away from the chair? 4. Let facts help you determine prices by looking at your cost of goods, not emotion or guessing. 5. Value & worth are not the same. Think of value broken into two parts: communication & technical. When breaking down services, over communicate the steps, and the technical cost associated. 6. If it's a higher increase (over 10%), increase in increments. 7. Give a heads up effective date before the price increase takes effect. 8. Avoid increasing prices around peak seasons, and give ample notice. Know your numbers down to the penny with our favorite salon tool, SalonScale. Save an extra 10% here: https://signup.salonscale.com/mz9lj/ambrosiacarey Save 15% off with Pharamgel skincare using code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

Feeling overwhelmed with the thought of juggling 2 businesses at the same time? Breathe easy! Discover expert-tested techniques to double your impact without doubling the stress. Master growth hacking, organizational, and structured techniques. Click now for the ultimate growth guide! Leave a review if this helped you in any way! Hairstylists! We are offering FREE group coaching to anyone who downloads Successful Hairstylist, our course with lifetime access: https://www.ambrosiacarey.com/workshops/successful-hairstylist ! Want more ways to market your business? Get the guide HERE Key Takeaways: 1. Lay the groundwork: create your business plan and take it to a mentor. 2. Create you WHY & streamline a plan for the back-end. 3. Build out your income projections on a monthly, quarterly, and annual basis. 4. Consider what happens in a slow month vs heavier. What do you need to do to plan for balance? 5. When coming to a business decision, ask yourself “can I do it”, then ask “should I do it”. 6. Play to your strength and budget to bring others in. 7. Leave space for spontaneity during the structured time. Look at this week by week. 8. Keep organized notes to side-bar a thought while you're in that structured time. 9. Keep your business and personal accounts separated with a separate LLC, EIN, and bank accounts. 10. Focus on your top 3 offers that give you the best output for expense/time ratio. 11. Formula: Net profit - initial investment x 100. 12. If you made an initial investment in your business, your number 1 goal should be to pay yourself back first. 13. Balance technology and real people interactions for a salon business. 14. Use the 3, 2, 1 method; your 3 top clients, the 2 places they hang out and market there, and your 1 point of differentiation to attract more who are like them. 15. Simple is not always easy. Schedule time to rest and take a breath. Find us on Instagram   Get 10% off the #1 salon profit tool, SalonScale today: https://signup.salonscale.com/mz9lj/ambrosiacarey Take 15% off our favorite skincare line, Pharmagel w/ code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15 If you prefer video, we are now on YouTube!

Ever dreamt of building an empire beyond the salon? Join us as founder Ambrosia Carey talks over the successes story Carleana DeLaCruz built between a high demand bridal business and publishing a book built for hairstylists, "Hairpins and Happiness". Carleana unpacks the key ingredients of her success, revealing the mindset shifts, business hacks, and strategic leaps that propelled her from behind the chair to multiple avenues of business. Join our FREE 10 day business challenge here: https://small-kiwi-98108.myflodesk.com/735cf720-d034-4fba-b64c-afc986c3ecc6 For instant hands-on and business education, download our Hair Bundle: ambrosiacarey.teachable.com/p/hair-tour-virtual-bundle Key Take-Aways: 1. Who are you writing this for? 2. When the process begins, pick an end date. 3. put words on the page, just start. 4. Stick to it, be persistent with finishing what you started. 5. Be open to collaboration in building your business. 6. There is more to monetizing a business than money. Relationships are the ultimate monetization. 7. Success is a constant evolving journey. 8. Get out of your own way & choose to make it happen. SalonScale has saved thousands of dollars for businesses we've work with, start saving now & enjoy an extra 10% off HERE: https://signup.salonscale.com/mz9lj/ambrosiacarey Take 15% off our favorite skincare line, Pharmagel using code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15 Find Carleana on Instagram: https://www.instagram.com/hairpinsandhappiness/?hl=en Hairpins & Happiness Book HERE: https://www.amazon.com/dp/B0CKSZ2W72/?coliid=IPCGHMUM3QWL7&colid=MMF47JVJU3O2&psc=1&ref_=cm_sw_r_cp_ud_lstpd_XSYY25HCGTMCSY569VXY

Ditch the guilt, set the limits! People Pleasing to Self-Care: Master healthy boundaries, reclaim your energy, & run a healthier business! In this episode, we are talking about ways to say no, prioritize YOU, & build vibrant relationships without exhaustion. Successful Stylist Academy coaches share their expert tips, real-life examples, & practical tools for a happier, healthier life. Download our FREE worksheet & join our 10 day business challenge! Get our Free Form "Discovering your WHY" Join our FREE 10 Day Business Challenge! Key Takeaways: 1. Create your way, and visit it often: once a year at minimum and anytime you pick up a new project. 2. Self reflect, which will help you identify your patterns and triggers. 3. Reinforce your priorities through self-care. 4. What are your motivators and what drives you to say yes? 5. If you have a hard time, saying, no, don't answer right away. 6. Before saying yes, ask yourself "do I want to do this?" 7. Ask yourself why am I doing this and does it align with your why? 8. Ask yourself if it's healthy for you. Is this is the best way to spend your time and expertise? 9. Does this bring out the best of me and others? Protect your color profits with SalonScale and save an added 10% here: https://signup.salonscale.com/mz9lj/ambrosiacarey Enjoy 15% with our favorite skincare line, Pharmagel using code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15  

Ever feel torn between stocking shelves with products or sending clients down affiliate link rabbit holes? You're not alone! This episode dives headfirst into the salon retail vs. affiliate marketing debate, helping you unlock the best profit path for your beauty empire. Tune in and drop a review to have your voice heard in a future topic! Get access to our FREE Marketing Guide now: https://small-kiwi-98108.myflodesk.com/ke6k90nlq2 Attract growth with our best selling marketing course: https://ambrosiacarey.teachable.com/p/businessmarketing Key Take-Aways: 1. Time & Effort: managing inventory, ordering, storage, product knowledge, and handling returns should be considered first. 2. Housing retail may take more time and cost up front but have a higher profit margin. 3. Affiliate links are convenient and don't require up front cost. 4. Most brands offer education points to salon owners for carrying the line in house, and those points can be applied to backbar and ongoing education. 5. A solo suite owner might not have space to stock retail, but the commission is capped at a lower percentage. 6. The average salon that sells product in house claims a 15-25% profit from retail sales. 7. Consider the client experience when making your decisions & what fits your brand. 8. There are more profit options for products not selling in the salon, such as hosting a sale or taxable donation for the business. 9. Selling through affiliate links allows less commitment to a line & it's easier to switch lines. 10. The downside to affiliate links is the possibility to dilute the brand image for your salon. 11. Online options help with a global reach and 24/7 accessibility. 12. Online purchasing has a lack of personalization, can have delays in shipping, lead to dissatisfaction, and reduces impulse purchasing which is a missed opportunity. Increase your color profits instantly, plus score 10% off with SalonScale now, you'll thank us later! Get 15% off our favorite skincare line, Pharmagel today with code SSA15: http://www.pharmagel.net/discount/ssa15?redirect=%2F%3Fafmc%3Dssa15

Ever have a client walk in with a Pinterest hair fantasy and walk out disappointed? Yeah, we've all been there. Join us as we delve into the trenches of salon life, sharing real-life scenarios, practical tips, and expert advice to help you communicate effectively and build trust and loyalty with your client. Subscribe now & leave a review to get automatically entered into our next big givewaway! For more topics, questions, or industry related conversations, leave a review with us and we will add it in! Get a copy of our Free Client Retention Guide Key Takeaways: 1. Ask your client to zoom into the picture to clarify what part of the image they're drawn to. 2. Educate your client: What the service would look like, the upkeep, and how often they need to come back in. 3. Use a color consultation form and give 2 options, breaking apart by time and starting rate. 4. Our job is to help a client decide what they actually want. 5. Over communicate during the consultation, and look for those non-verbal cues. 6. Use the same verbiage your clients use. 7. Stick to the positives, find the answer and create a solution. 8. Try breaking the ice with a little humor when it comes to unrealistic expectations. 9. No your limits and be OK with having to turn down the service if it is an unreasonable request. 10. Give yourself a cushion of time and quoting the amount of service to save any unforeseen changes. 11. Walk them through the entire process, so they know what to expect and communicate as you go. Get hooked up with our number 1 profitable business tool & Sponsor SalonScale. See what has saved saved thousands of beauty professionals time and money. Enjoy 15% off our favorite skincare line and Sponsor, Pharmagel, a clean skincare line trusted skincare line for over 30 years!

In this episode, Successful Stylist Academy's founder, Ambrosia Carey delves into the communication aspect of being a hair stylist. Ambrosia breaks down the art of building trust with your clients and navigating those awkward moments when a client says no to your retail suggestions. For future topics or questions to our coaches, leave it in a review & we will include your comment in a future episode! Subscribe and leave your review HERE, all reviewers are automatically entered into our next giveaway! Get on the Waitlist for our next Successful Hairstylist Group Coaching bundle pack. Key Take-aways: 1. Establish Open Communication: Engage in active listening to understand your clients' needs, preferences, and hair goals. This makes educating our clients easier. 2. Provide Expert Advice: Offer professional guidance and recommendations based on your expertise and understanding of their hair type, texture, and lifestyle. Personalized recommendations, problem-solution, product experience, maintenance and longevity. 3. Respect Their Choices: Respect clients' decisions even if they decline your recommended products or services. Make note of your recommendation and let them know you'll revisit at another time. 4. Offer Alternatives: If a client declines a product or service, suggest alternative options that may better suit their needs or budget. Help through process of elimination. 5. Personalize the Experience: Tailor your recommendations and interactions to each client's unique personality and preferences: smell, feel, hold, upkeep, application. 6. Maintain Consistency: Focus on consistent high-quality services, this builds trust over time through repeat interactions. 7. Address Concerns Proactively: Anticipate potential concerns and address them before they arise. Explain how product diversion or gray marketed items work. 8. Embrace Education: Continuously educate yourself about the latest trends, techniques, and products you carry. Start out with 3 hero products and keep adding on. 9. Demonstrate Transparency: Be transparent about product ingredients, answering clients' questions honestly and providing clear support for your recommendations. Heat protectant. 10. Follow up with your recommendation after the appointment. Get the #1 money saving tool in the salon, SalonScale with an added 10% off from our Sponsor! Enjoy 15% off our favorite skincare line and Sponsor, Pharmagel with code SSA15 Find us on Instagram

In the service industry, negative client interactions are an inevitable reality. However, with the right approach, you can transform these challenging situations into opportunities for growth, professionalism, and client retention. Join us as we delve into the art of handling negative clients, equipping you with strategies to effectively manage difficult situations, maintain your composure, and protect your business reputation. Drop your review and include any question or topic suggestion you want us to cover next time HERE! Get on the Waitlist for our next Successful Hairstylist coaching container! Key Take-Aways: 1. Know yourself: What feels right for you. 2. Pause. Breathe. Speak. Listen. Repeat. 3. It's better to be kind than to be right. Perception is reality. 4. Stay calm to maintain your exposure, this is not the time to match energy. 5. Actively listen, this sends the message that you're validating their feelings. 6. Avoid any kind of defensiveness, so you don't add to a wall of separation.   7. Seek solutions. Find actionable steps to begin difusing. 8. Hearing and listening are 2 different things. 9. What people typically need are to feel seen & heard, feel understood, and to feel like you care enough to make it right. 10. Try your best to not take things personally. Don't mistake arrogance for insecurity. 11. The words we use are huge: Use their name, repeat what you understand, apologize or recognize, ask what you can do to make it right. 12. Some people are just more negative than others. What can we do to not feel energy into it and turn it into a positive? 13. Write it out if needed, bring in a 3rd party. 14. Worse case scenario, be okay with offering their money back, and take it as a learning lesson. 14. If it becomes abusive, or compromises your mental health, respectfully uninvite. Save huge on your color costs in the salon plus take 10% off with our trusted Sponsor SalonScale:https://signup.salonscale.com/mz9lj/ambrosiacarey   Take 15% off our favorite skincare line & Sponsor Pharmagel with code SSA15

In the dynamic and competitive world of the beauty industry, networking is not just a buzzword – it's a lifeline for success. Join us as we explore ways to effectively network, guiding you through strategies to establish meaningful connections, build a strong professional reputation, and propel your career. Whether you're a seasoned professional, or just starting your journey in the beauty industry, this episode is packed with actionable insights to help you. Key Take-aways: Hairstylists, join the waitlist for our most successful program. Download our Free 6 Figure Guide HERE Key Take-aways: 1. Check in with  yourself and make sure you show up as you are so you can align with the right people. 2. Events and award shows are made for chances to connect and network, however classes are the easiest way to interact in a more intimate setting. 3. Put the phone away, it sends the message that you're busy.   4. DM others who will be attending beforehand to get to know one another before you get there. 5. Get there early, it's easier to connect before it gets busy. 6. Join forums or groups on social media to interact, ask questions, and connect with others in the community. 7. Ask open ended questions that prompt a little more interaction. 8. Try collaborating with others, start with others in your own area or community. 9. Attend smaller gatherings or retreats, where you're learning a skillset together. 10. Start with hosting a community social event in your space. 11. Offer to assist or work on photo shoots to create with others and get to know them. Follow us on Instagram Find us on TikTok Snag 15% off our favorite skincare line & Sponsor Pharmagel with code SSA15

 In the world of business as a beauty professional, success hinges on your ability to set clear, actionable goals and consistently execute your plans. Join us as we delve into the art of goal setting and achievement, empowering you to transform your aspirations into less overwhelming steps. Business advisor, Ambrosia Carey and Successful Stylist Academy lead coach, Drea Lecher will guide you through the process of defining your goals, crafting effective strategies, and overcoming obstacles that may stand in your path. Whether you're a seasoned beauty professional or just starting your entrepreneurial journey, this podcast will equip you with the tools, mindset, and motivation to achieve your next steps.   If you're a small business and want to tackle your next goals with us, get on the Waitlist Get access to our FREE Marketing Guide HERE. Key Take-aways: 1. Write out something you want to achieve and why is it so important to you? 2. Review your goal on a monthly basis. Then celebrate when you achieve that goal. 3. Make sure your long-term goals are SMART goals, anywhere between 3, 6, and 12 months. 4. Use exact clarity to set achievable goals, start with brainstorming first, then position the WHY around it. 5. Don't focus on too much at once. Start out with setting 3 goals per week. 6. Have an accountability partner or join our Group Coaching. 7. Brain dump and brain storm, without organizing, let the thoughts out and then organize later. 8. Try recording your thoughts when they enter your mind instead of writing down. 9. Remove your distractions that can overwhelm you from getting something done. 10. Mentorship helps significantly in achieving larger goals as it helps you with being consistent and persistent within a productive habit. 11. We cannot be hard on ourselves if we haven't practiced the discipline. Be kind to yourself, practice self compassion, and set yourself up for success by first practicing discipline. 12. Revisit your goal as well to make sure you don't want to modify or change you goal as the vision can change. Get 15% off our favorite skincare & Sponsor Pharmagel with code SSA15.

Discover the power of self-belief and overcome self-doubt as a beauty professional with these practical strategies and expert tips. Learn how to silence your inner critic and unleash your true potential behind the chair and beyond with our Successful Stylist Academy community. Subscribe for a new episode every Tuesday and leave us a review to share your experience or even a topic you'd like to see us cover more of in the future! Join our next Successful Stylist Waitlist Discovering your WHY free Download HERE Key Takeaways: 1. Self Compassion: Write down your self-doubting thoughts, then counter them with compassionate and understanding responses. 2. Identify the root of the cause. 3. Reprogram negative self talk. Respond immediately with a positive affirmation. 4. Be specific with your goals & set smaller achievable goals. 5. Strengthen your educational foundation with a hands-on class. 6. Try going to something alone, which makes it easy to find new people to connect with. 7. Celebrate your achievements, especially the small ones which are a reminder that you finished what you started. 8. Seek support & positive influence. Who you surround yourself by makes a big inspect on the way we view ourselves. 9. Overwhelm & comparison are 2 big factors that contribute to self doubt. Remind yourself that everyone has their own strengths & weaknesses. 10. Practice compassion for yourself and others. Get 15% off our favorite skincare line & Sponsor Pharmagel w/ code SSA15  

In this episode, we'll discuss 8 proven strategies to increase revenue as a beauty professional. If you're ready to start making more money as a beauty professional, tune in to this episode! Subscribe and leave a review to let us know what you think of this episode, and if you have any suggestions, feel free to reach out to us on Instagram! Join our next Successful Hairstylist Group Coaching for your behind the chair business! For quick resources on more ways to generate income, check out this POST. Get this free template to create your very own giveaway Key Takeaways: 1. Affiliate partnerships to earn extra income through your social links, landing page, and even QR code for your clients to use. 2. 66% of consumers are willing to pay more for a product or service that is part of a partnership. 3. Cross promotions and partnerships are a great way to target the audience you're looking for. 4. Partner with business who can compliment what you offer such as a photographer, local events companies, or a makeup artist in your area and creat a package offering. 5. Organize a giveaway which increases engagement and helps others discover your business 6. Partner for a workshop collaboration to host in your space; sell tickets for a specific event, time of year, or niche topic. 7. Offer bundles whether it's a service that you want to grow or retail items that aren't moving off the shelf. 8. Sell tickets to a client event. Have them bring a basket of their own tools & show them how to use what they have. Get 15% off with our Sponsor & favorite skincare line Pharmagel using code SSA15. We are now on YouTube for your visual needs!

Ever found yourself stuck in a hairstyling rut, battling boredom behind the chair? We totally get it! Join today's episode, 'How to Deal with Boredom in Your Hairstyling Career.' We're diving deep into relatable struggles and sharing real, friend-to-friend advice. Discover fun hacks, inspiring stories, and practical solutions to bring the excitement back to your hairstyling journey. Let's beat that boredom together and rediscover our passion for the craft. Hair Stylists, join our group coaching waitlist! Enjoying the podcast? Leave us a review & you'll be automatically entered into our next giveaway! Key Take-aways: 1. Return to a place of simplicity. 2. Sometimes its easy to get caught in the chaos, which can feel similar to boredom. 3. Add onto your collection with small changes or a different tool and create a new name for it. 4. Create a formula recipe book with your hair besties or team. 5. Book a model day and do something new or try creating your very own look-book. 6. Collaborate with others to create a collection or looks together. 7. Theme some days, like Boho on Tuesdays or braids on Thursdays. 8. Sign up for a class, and put yourself outside of your comfort zone. Get 15% off with our Sponsor & favorite skincare line, Pharmagel with code SSA15. We want to hear from you on Instagram. We are now on YouTube for the visual preferred!

Are you looking for ways to boost your salon business? In this episode, we Ambrosia Carey shares 10 easy marketing strategies that you can implement today. From creating a strong online presence to best sustainable practices, we've got you covered. Whether you're a small business owner or thinking of expanding into ownership, these strategies will help you reach new clients and grow your existing business behind the chair. Get the latest Successful Stylist Academy info in our newsletter Snag our free worksheet “Navigating Negative Reviews” Key Take-aways: 1. Create a Google My Business Profile to establish authority for SEO. 2. Claim your listing on Yelp. The more online directories you're listed on, the better sources of traffic to your website & health of future business. 3. Make sure your social media accounts are up to date. Facebook groups has been on the rise again lately. 4. Take the overwhelm out with a video or photo created for your ideal target market. 5. Respond to comments or questions on your social media pages with either a CTA or personalized engagement. 6. Offer a refferal program to existing clients, which builds a longer lasting, deeper relationship with your existing clients.   7. Run a contest or giveaway on your social media, and offer to clients inside the salon as well to source traffic and include as well. 8. Partner with another local business to cross promote. 9. Ask your clients for a review on your website, Google My Business is both public and increases your SEO. 10. Draft an email to your clients giving updates or sharing promotions. Then notify on social media in case others want to sign up for your future newsletters. Enjoy 15% off our favorite skincare link & Sponsor: Pharmagel code SSA15.

As a beauty professional, if you knew then what you knew now, would you do anything differently? We talk about some of our biggest learning curves, what we talk about today during coaching sessions, and small actions that make big impact toward having a long & happy career as a hairstylist. Follow along and leave us a review if this conversation speaks to you! Get in the Successful Stylist Waitlist Here's the free download Critiquing Yourself Q&A Key Take-Aways: 1. Interview and visit as many salons as possible before committing. 2. You can't be good at everything. 3. Practice communication skills as you're learning the technical. 4. Work on retention rate as you're attracting new clients. 5. Get your signature consultation & work on your brand to market to your perfect clientele. 6. Seek a mentor early on: some of the mastery, the learning curve is your mentor. 7. Focus on your brand and how to market to continue growing, not get bored, and keep your passion alive. 8. It's okay to rest. 9. Record yourself to practice, critique, and get better Get 15% off with our favorite skincare line: Pharmagel Code SSA15 If you prefer visual, we are now on YouTube!  

Do you want to improve your communication skills with your salon clients? In this podcast, we will discuss 6 simple ways to communicate better with your clients and create a more positive and enjoyable experience to support your business.  Our FREE Download: Top 10 Habits of a Successful Hairstylist Hairstylists, don't miss our next annoucement, join the Waitlist. Key Take-Aways: 1. Offer a complimentary virtual consultation 2. Ask clients how they like to best communicate or receive information. 3. Send a welcome letter and policy note prior to your appointment. 4. Cover past, present, and future in the consultation. 5. Practice communication in eye contact, body language, and the words we use. 6. What you hear is more important than what you say. Practice your listening skills. Get 15% off our favorite skincare line and Sponsor Pharmagel, use code SSA15. We are now on YouTube! Catch our latest video HERE.

Are you a hairstylist who wants to make sure you have enough money to retire comfortably? In this episode, we will discuss the best ways for hairstylists to invest their money for retirement with Hairstylists Harley Chapman and Ambrosia Carey. We will cover topics such as how to get started in investing, the benefits of starting now, and what to look for in a finacial advisor. For more support in growing as a hairstylist confidently, join our Successful Hairstylsit Waitlist. Get instant access to our Haircutting, Styling, and Business chats in the Hair Tour Bundle Key Take-Aways: 1. Inflation is growing more rapidly than todays income can keep up with. 2. What are your long term goals & how do you plan to get there? 3. When looking for a salon home, find out if they offer retirement benefits, what do they contribute, and at what time will you qualify to join? 4. Add passive income streams to diversify your income from downloads to affiliate marketing, to brand partnerships. 5. You can start an investment account at any point even if it's a small amount. Just start. 6. Roth IRA allows an annual contribution of $6500 as long as your single income is under $153k per year. 7. Contribution to Roth IRA are made post tax. You will not be taxed once it comes time to withdrawal earnings. 8. There are some limits to how much you can put in, when you can withdrawal, and what age you can access depending on the type of account.   9. What does money mean to you? And what type of investment accounts would nurture your needs? 10. When looking for a financial advisor, ask what their commission structure looks like & how do they charge. Find Harley on Instagram Get 15% off Pharmagel, our favorite clean skincare line with code SSA15 Find us on Instagram Our video series on YouTube    

We are unveiling the most effective strategies to elevate your salon experience and drive revenue growth in the salon with add-on services. Join the conversation as we uncover our top favorite add-ons that take 20 minutes or less to offer. If you're a salon owner, hairstylist, or beauty enthusiast looking to take your salon to the next level, tune in to for actionable insights that will revolutionize your business. Join our Successful Hairstylist Waitlist Get instant access to our Hair Tour Bundle NOW!   Key Take-aways: 1. Scalp treatments: Both addressing scalp needs, wellness, or hair loss. 2. Deep conditioning treatment: Customize for each client, find verbiage to educate your client and go above and beyond. 3. Bond-builders when lightening or shifting hair color to add strength or replace amino acids. Take the time to explain the why behind using your bond building to emphasize the importance and gain trust. 4. Gray-blending: Listen in for clues where your client may be curious what their options might be. 5. Adding volume weft extensions for several solutions: a client lacking density, to postpartum, to adding an accent tone. 6. Create a menu that list your add-ons as a conversation starter. Get 15% off from our favorite skincare line Pharmagel w/ code SSA15 Let's connect on Instagram & TikTok   We also have new episodes available on YouTube!     

If you are a beauty expert who wants to take your career to the next level, this episode is for you. We will discuss the top reasons why beauty experts need a coach. Learn how to grow your business, improve your skills, and stay ahead of the curve with Hunter Thompson & Successful Stylist Academy today! Join our Successful Stylist Waitlist to join our next Group Coaching Container. Get our FREE 6 Figure Stylist Digital Book HERE. Key Takeaways: 1. Education is key & you can learn from everyone. 2. Reach out to mentors, the best of the best always have a coach. 3. Working with a coach helps you gain your confidence. 4. Don't allow yourself to be ruined by praise, rather than accept constructive criticism. 5. Education is the truest way to build connections in the industry & also fast track your business as a hairstylist behind the chair. 6. Ongoing education provides a valuable experience to have a second set of eyes to provide feedback, correct posture, and give pointers. 7. Working with a coach will encourage you to tackle obstacles which helps you get better at your craft. Get 15% our favorite clean skincare line, Pharmagel with code SSA15 Find Hunter on Instagram Watch our Podcast Videos HERE

The beauty industry is constantly evolving, and artificial intelligence (AI) is one of the latest trends to have a major impact on the way salons operate. AI-powered tools can help salons save time and money, provide better customer service, and increase efficiency. Founder Ambrosia Carey breaks down her favorite tools to use for her business. Try Flodesk with 50% off for an entire year. To learn how to market your business more, join the Marketing Collective Waitlist. We want to hear from you! Drop your Review & tell us what you want more of! Key Take-aways: 1. Email Marketing to automate and personalize your client's experience. Try Flodesk at half-off! 2. AI helps you bring in the right leads, improves conversions, and automated workflows to save you hours every week. 3. Set up 3 warming emails before sending a sales email for better conversions. 4. Utilize ChatBots; Chatfuel, Many Chat, and Drift are a few that help with answering FAQ's or selling products. 5. Google Analytics: Create reports to summarize traffic sources, conversion rates, bounce rates, session duration, and keywords. 6. ChatGPT, Bard, and Llama 2 are the 3 open source models you should try. 7. ChatGPT can learn what your preferences and voice are. Use it as a virtual assistant to help you organize, write up emails, or even policies. 8. Bard gives you options and a list of examples when looking for information or inspiration. 9. Llama 2 is run by Meta and partnered with Microsoft; offering options such as writing code, creating websites, and tracking metrics. Visit us on Instagram for more or TikTok if you prefer. Get 15% off with our Sponsor & favorite skincare line, Pharmagel, code SSA15 at checkout.

If you are a hairstylist who wants to make more money, and protect yourself from financial risk, we will discuss ways to diversify your income as a hairstylist with Tyler Kelbert. By the end of this podcast, you will have a clear understanding of how to diversify your income and protect yourself from financial risk. You will also have the tools you need to start making more money today. Don't miss the opportunity to participate in our giveaway, leave us a review & you'll be automatically entered to win an SSA Support Pack! Winner will be drawn at random and announced at the end of the month. Get our Free Client Retention Guide Here. Get out Haircutting and Salon Culture Course Now! Key Take-Aways: 1. House calls: Allow you to have a higher price point, has a different pace, and lets you customize a separate menu. 2. Instagram or social media from monetizing to setting up a shop. 3. Sponsorships are a great way to connect the brand to the artist. Some are paid, some offer free product. 4. Affiliate links are offered by most brands & easy to set up online. Most affiliate programs offer a discount to pass along, and you earn a commission if someone purchase through you. 5. Brand partnerships as an educator with their favorite brand, cross-promotions, or become an ambassador as are ways to diversify your income streams. 6. Have your own products or merchandise whether it's an ebook, shirts, or hair products. 7. Independent education, from digital to courses to in person education. There isn't a shortage of the amount of eager learners in our industry. Find Tyler on Instagram Get 15% off with our favorite skincare line, Pharmagel. Type SSA15 at checkout & enjoy!