The Beauty Business Game Changer Podcast is a podcast for Stylists and Makeup Artists that want to learn how to build and grow a successful business in the beauty industry. If you believe that you want more out of your career and life then this is the place to be. Award-winning stylist and host, Jen…
Send me a DM "GROW" on IG instagram.com/jenniferjadealvarez to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for SuccessMYA- Lead Generation Quiz https://joinmya.com/meetings/hannah-kipp/mya-virtual-tour-jennifer-alvarez Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! www.Facebook.com/groups/salonandsuitebusinessKeywordssalon retention, client experience, business growth, marketing strategies, salon management, customer loyalty, automation, leadership, cash flow, salon cultureSummaryIn this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez discusses the critical issue of client retention in salons. She emphasizes that many salon owners focus excessively on acquiring new clients while neglecting the importance of keeping existing ones. The conversation covers the emotional aspects of client retention, the necessity of creating memorable experiences, and the role of culture and systems in fostering loyalty. Jennifer also highlights the importance of measuring retention rates and implementing effective strategies to ensure consistent business growth.TakeawaysRetention is often overlooked in favor of acquiring new clients.It costs significantly more to attract new clients than to retain existing ones.Improving client retention by just 5% can boost profits by up to 95%.Client experience is crucial; it's about how clients feel during their visits.Retention should be a cultural focus within the salon, not just a front desk responsibility.Automation and systems are essential for managing client retention effectively.Regular tracking of retention metrics is necessary for accountability.Leadership plays a vital role in establishing a retention-focused culture.Creating a memorable experience can differentiate your salon from competitors.Consistent marketing efforts are necessary for both attracting new clients and retaining existing ones.Chapters00:00 Introduction to Retention Challenges in Salons02:52 Understanding Client Retention and Its Importance05:48 Creating a Memorable Client Experience09:13 Retention as a Cultural Element in Business12:08 The Role of Systems and Automation in Retention14:51 Measuring Retention and Accountability18:11 Conclusion and Call to Action
Send me a DM "GROW" on IG instagram.com/jenniferjadealvarez to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for SuccessMYA- Lead Generation Quiz https://joinmya.com/meetings/hannah-kipp/mya-virtual-tour-jennifer-alvarez Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! www.Facebook.com/groups/salonandsuitebusinessIn this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez explores the essential components of a successful salon business. She discusses the importance of understanding the client journey, from the initial online interaction to the first visit and beyond. Key strategies for improving client retention, enhancing the customer experience, and utilizing effective systems and tools are highlighted. The episode emphasizes the significance of timely responses, personalized follow-ups, and the role of KPIs in measuring success.TakeawaysSalon owners often feel frustrated when clients don't rebook.The client journey begins online, not in the salon chair.Speed to lead is crucial for converting inquiries into clients.Automating client intake can enhance the experience.The first visit is a make-or-break moment for retention.Consultations should be seen as sales conversations.Rebooking rates significantly impact client retention.Post-appointment follow-ups are essential for loyalty.Tracking KPIs helps identify areas for improvement.Building intentional systems is key to client retention.Chapters00:00 Introduction to Client Retention Challenges02:31 Understanding the Client Journey06:55 The Importance of First Impressions13:52 Maximizing the First Visit Experience24:14 Post-Appointment Strategies for Retention31:37 Introduction to Game-Changing Strategies32:08 Empowering Beauty Entrepreneurs32:36 Joining the Elevate Mastermind Community
Send me a DM "GROW" on IG instagram.com/jenniferjadealvarez to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for SuccessMYA- Lead Generation Quiz https://joinmya.com/meetings/hannah-kipp/mya-virtual-tour-jennifer-alvarez Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! www.Facebook.com/groups/salonandsuitebusinessNina Tuliohttps://ninatulio.comSummaryIn this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez and Nina Tulio discuss essential strategies for salon owners and stylists to achieve sustainable success. They explore the importance of embracing change, overcoming fear, and building a strong foundation for business operations. The conversation also delves into attracting and retaining top talent, understanding consumer behavior, and navigating the challenges faced by salon owners today. Nina emphasizes the need for personal investment and growth to enhance leadership and business effectiveness.TakeawaysEmbrace change to thrive in the beauty industry.Fear-based leadership can hinder business growth.Establish a strong brand identity and core values.Invest in training and onboarding for new hires.Understand consumer behavior to meet client expectations.Create a culture of open communication and support.Focus on financial transparency with clients.Develop a growth plan for both stylists and the business.Utilize data to make informed business decisions.Invest in personal development to enhance leadership skills.Chapters00:00 Introduction to Nina Tulio and Her Work03:24 Current Trends in the Beauty Industry04:28 Travel Adventures and Professional Engagements06:34 Core Topics at Industry Events09:21 Adapting Business Practices for Modern Times10:07 Leading with Confidence and Overcoming Fear15:06 Building a Strong Business Foundation17:58 Navigating Challenges and Setting Standards20:18 Lowering Expectations, Raising Standards21:16 Identifying Business Struggles21:46 The Divide in the Salon Industry22:48 Adapting to Change in Business24:17 The Comeback of Commission Salons25:19 Choosing Between Booth Rental and Commission28:57 Attracting and Retaining Stylists35:58 Consumer Behavior and Spending Trends42:51 Challenges for Salon Owners in 202445:32 Lessons from Past Salon Ownership51:17 Final Advice for Salon Owners52:34 Introduction to Game-Changing Strategies53:05 Empowering Beauty Entrepreneurs53:34 Joining the Elevate Mastermind Community
get your FREE copy of he Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for Success justSend me a DM "GROW" on IG instagram.com/jenniferjadealvarezMYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! www.Facebook.com/groups/salonandsuitebusinessLearn more about building a clientele with Gina Bianca- https://gina-bianca-education.mykajabi.com/360GuestExperienceKeywordsbeauty industry, business growth, salon management, guest experience, personal development, marketing strategies, addiction recovery, motherhood, mentorship, salon modelsSummaryIn this episode of the Beauty Business Game Changer podcast, host Jennifer Alvarez welcomes Gina Bianca, a seasoned professional in the beauty industry. They discuss Gina's journey as a salon owner, educator, and business coach, touching on her experiences with personal growth, addiction recovery, and the challenges of balancing motherhood with running a business. The conversation delves into various salon business models, the importance of guest experience, and the significance of giving back to the community. Gina shares her insights on overcoming obstacles and the value of mentorship in the beauty industry.TakeawaysMaya's technology can significantly boost client bookings.Balancing motherhood and business requires effective time management.Personal growth is essential for effective leadership.Therapy can help address deep-seated issues like resentment.Addiction can manifest in various forms, including marijuana.Non-attachment to outcomes can facilitate business growth.The guest experience is crucial for client retention.Different salon models have unique advantages and challenges.Giving back to the community enriches personal fulfillment.Continuous learning and sharing knowledge elevate the industry.Sound Bites"We're not doing brain surgery.""I think perspective is everything.""The secret to living is giving."Chapters00:00 Focusing on Guest Experience and Business Growth05:52 Balancing Motherhood and Business Ownership10:55 Personal Growth and Overcoming Resentment17:24 Addressing Addiction and Seeking Help22:09 Navigating Personal Struggles and Growth25:06 The Impact of COVID-19 on Mental Health27:55 Risk-Taking and Non-Attachment in Business32:13 Exploring Salon Business Models40:02 Enhancing the Guest Experience44:55 Giving Back and Personal Growth48:23 Introduction to Business Growth and Mindset Transformation48:50 Community Support for Beauty Entrepreneurs
JOIN ELEVATE MASTERMIND CLICK HERE Elevate Mastermind is designed to empower salon owners to excel in marketing, leadership, systems, and finance. Each session includes a focused lesson on these foundational areas, followed by an open Q&A to address your current challenges and projects. Between calls, connect with fellow members to share insights, receive support, and celebrate progress. All sessions are recorded for your convenience, allowing you to revisit them anytime. Plus, you can invite your business partner to join the meetings at no additional cost. We're committed to tracking your progress and holding you accountable to your goals, ensuring you see a tangible return on your investment. Send me a DM "GROW" on IG instagram.com/jenniferjadealvarez to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for Success MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! www.Facebook.com/groups/salonandsuitebusiness In this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez discusses the importance of progress in business growth, emphasizing that it's not just about big wins but also about celebrating small victories. She shares strategies for tracking progress, embracing failure as a learning opportunity, and the significance of mindset in overcoming challenges. The conversation also touches on the importance of delegation and building a growth-oriented mindset to unlock potential in the beauty industry. Takeaways Building your business isn't about perfection; it's about progress. Celebrate small wins to build momentum in your business. Progress isn't just about the end game; it's about movement. Failure is inevitable; how you respond to it matters. Resilience is a muscle that you can strengthen over time. Your mindset is your most powerful tool as a leader. The biggest bottleneck in your salon is you; step out of your own way. Tracking progress effectively can help you see how far you've come. Embrace where you are right now and lean into the process of growth. Delegation is key to freeing up mental space for big picture growth. Sound Bites "Embrace where you are right now." "You're doing better than you think." "What gets measured gets improved." Chapters 00:00 The Marathon of Business Growth 06:50 Tracking Progress Effectively 14:11 Navigating Setbacks in Business 20:10 Overcoming Imposter Syndrome 28:10 The Power of Delegation 33:01 Introduction to the Beauty Business Game Changer Podcast 33:32 Empowering Beauty Industry Professionals 33:46 Introduction to Business Growth and Mindset Transformation 34:12 Community Support for Beauty Entrepreneurs 34:42 Introduction to Game-Changing Strategies 35:13 Empowering Beauty Entrepreneurs 35:42 Joining the Elevate Mastermind Community
Join ELEVATE Mastermind - Elevate is a salon mastermind group tailored for salon owners aiming to elevate their business operations. We focus on four critical foundations of business: Marketing, Systems, Leadership, and Finance. The mission is to expand your confidence, knowledge and tools necessary to build a scalable salon business, increase sales and reclaim your time. MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! www.Facebook.com/groups/salonandsuitebusiness Keywords business growth, client acquisition, mindset, goal setting, beauty industry, salon management, standards, reflection, SMART goals, planning Summary In this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez discusses the essential components for achieving business growth in the beauty industry. She emphasizes the importance of mindset, reflection, and setting clear standards and SMART goals for 2025. The conversation provides actionable insights for salon owners to enhance client acquisition, improve team performance, and create a balanced approach to business and personal life. Takeaways May has increased my client bookings by 20%. Setting goals requires clarity on what you want. Mindset is crucial for achieving business goals. Reflection helps identify successes and failures. Standards create consistency and accountability. SMART goals provide clear direction for success. Tracking KPIs is essential for business growth. Celebrate small wins to boost motivation. Balance is key to avoiding burnout. Involve accountability partners for goal achievement. Chapters 00:00 Setting the Stage for 2025 Goals 07:26 Finding Balance to Prevent Burnout 14:24 Establishing Standards for Success 20:09 Creating SMART Goals for 2025 25:51 The Role of Mindset in Goal Achievement 31:56 Practical Steps for Planning 2025 36:26 Introduction to Business Growth and Mindset Transformation 36:53 Community Support for Beauty Entrepreneurs --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Send me a DM "GROW" on IG instagram.com/jenniferjadealvarez to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for Success MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! www.Facebook.com/groups/salonandsuitebusiness Keywords lead generation, business growth, marketing strategies, beauty industry, client recruitment, salon success, customer relationships, marketing mistakes, actionable steps, salon marketing Summary In this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez discusses the critical role of lead generation in business growth, particularly in the beauty industry. She emphasizes that lead generation is not just about attracting new clients but also about nurturing relationships and building trust with existing ones. The episode covers various strategies for effective lead generation, common mistakes to avoid, and actionable steps that salon owners and service providers can take to improve their marketing efforts. Jennifer's passion for helping beauty entrepreneurs succeed shines through as she provides valuable insights and encourages listeners to take charge of their lead generation strategies. Takeaways Lead generation is essential for business growth. Targeting your ideal audience boosts conversion rates. Lead generation strategies can be scalable and cost-effective. Building relationships with clients encourages loyalty. Quality leads are more valuable than quantity. Effective follow-up is crucial for retaining clients. Personalized messaging enhances client relationships. Utilizing social media can significantly improve lead generation. Tracking results helps refine lead generation strategies. Lead generation is the foundation for sustainable business success. Sound Bites "It's a numbers game." "Lead generation builds brand awareness." "What you measure grows." Chapters 00:00 The Importance of Lead Generation 07:13 Building Relationships and Trust 14:01 Common Mistakes in Lead Generation 26:04 Conclusion and Call to Action --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Send me a DM "GROW" on IG instagram.com/jenniferjadealvarez to get your FREE copy of The Ultimate Salon Growth Blueprint: Systems, Sales, and Scaling for Success MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! www.Facebook.com/groups/salonandsuitebusiness Keywords lead generation, business growth, marketing strategies, beauty industry, client recruitment, salon success, customer relationships, marketing mistakes, actionable steps, salon marketing Summary In this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez discusses the critical role of lead generation in business growth, particularly in the beauty industry. She emphasizes that lead generation is not just about attracting new clients but also about nurturing relationships and building trust with existing ones. The episode covers various strategies for effective lead generation, common mistakes to avoid, and actionable steps that salon owners and service providers can take to improve their marketing efforts. Jennifer's passion for helping beauty entrepreneurs succeed shines through as she provides valuable insights and encourages listeners to take charge of their lead generation strategies. Takeaways Lead generation is essential for business growth. Targeting your ideal audience boosts conversion rates. Lead generation strategies can be scalable and cost-effective. Building relationships with clients encourages loyalty. Quality leads are more valuable than quantity. Effective follow-up is crucial for retaining clients. Personalized messaging enhances client relationships. Utilizing social media can significantly improve lead generation. Tracking results helps refine lead generation strategies. Lead generation is the foundation for sustainable business success. Sound Bites "It's a numbers game." "Lead generation builds brand awareness." "What you measure grows." Chapters 00:00 The Importance of Lead Generation 07:13 Building Relationships and Trust 14:01 Common Mistakes in Lead Generation 26:04 Conclusion and Call to Action --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the FREE Facebook group to join like minded beauty pros and ask questions! www.Facebook.com/groups/salonandsuitebusiness Follow me on Facebook Instagram.com/jenniferjadealvarez Leave a Review and Share on IG
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. Keywords client retention, salon strategies, rebooking, personalization, loyalty programs, marketing, high-performing team, unique services, financial goals Summary In this episode, Jennifer Alvarez discusses the critical issue of client retention in salons, highlighting that over 80% of salons struggle with this challenge. She shares actionable strategies for improving client retention, including personalized gestures, encouraging rebooking, and implementing loyalty programs. The conversation also covers effective marketing techniques to attract new clients, the importance of creating a high-performing team, and the need for salons to differentiate their services in a competitive market. Finally, Jennifer emphasizes the significance of setting financial goals to drive profitability and ensure long-term success in the salon industry. Takeaways Over 80% of salons struggle with client retention. Acquiring new clients costs five to 25 times more than retaining them. 86% of clients are willing to pay more for a memorable experience. Rebooking should be encouraged right after the service. Personalization in client interactions can significantly enhance retention. Implementing a loyalty program can increase retention by 20%. 75% of beauty consumers find new salons through social media. Engaged teams lead to higher profitability and lower turnover. Unique services can attract new clients in a competitive market. Only 40% of small businesses in the salon industry are profitable. Sound Bites "Rebooking is important for salon success." "Personalization can make a huge difference." "Loyalty programs increase retention by 20%." Chapters 00:00 Client Retention Challenges in Salons 09:04 Strategies for Rebooking and Personalization 17:25 Marketing to Attract New Clients 28:01 Building a High-Performing Team 34:27 Creating Unique Client Experiences 38:48 Financial Management for Profitability --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. Keywords salon upselling, client experience, revenue growth, beauty business, service upgrades, salon management, customer retention, beauty industry strategies, salon marketing, client satisfaction Takeaways Upselling is essential for maximizing salon revenue. Clients are willing to spend more for added value. Training staff on upselling techniques is crucial. Creating a luxurious experience increases client retention. Understanding consumer behavior can enhance service offerings. Regularly reviewing performance metrics helps identify upselling opportunities. Bundling services can make upselling easier and more appealing. Personalized recommendations are expected by clients. Effective communication is key to successful upselling. Investing in staff training leads to better client experiences. Sound Bites "You're leaving money on the table." "Clients want luxury and value." "A happy client is a returning client." Chapters 00:00 Unlocking Revenue Potential through Upselling 03:01 The Importance of Client Experience 10:08 Strategies for Effective Upselling 20:11 Creating Value through Service Upgrades --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. Keywords beauty industry, salon management, stylist retention, career development, team culture, ongoing education, compensation packages, onboarding process Summary In this episode of the Beauty Business Game Changer podcast, Jennifer Alvarez discusses the challenges of hiring and retaining top talent in the beauty industry. She emphasizes the importance of creating clear career paths for stylists, providing ongoing education and training, building a strong team culture, offering competitive compensation packages, and nailing the onboarding process. The conversation highlights the need for salon owners to invest in their teams and foster a supportive environment to ensure long-term success. Takeaways Stylists are looking for clarity in their career paths. Ongoing education is crucial for retaining talent. Building a strong team culture enhances employee satisfaction. Competitive compensation packages improve retention rates. A well-structured onboarding process is essential for new hires. Salon owners should focus on creating a supportive environment. Investing in team development leads to business growth. Positive workplace culture is preferred over higher pay. Regular team meetings foster open communication. Both salon owners and stylists must prioritize growth opportunities. Sound Bites "I am passionate about marketing and business growth." "Are you struggling to find and keep talented stylists?" "Stylists want a career, not just a job." Chapters 00:00 Introduction to Talent Retention Challenges 03:52 Creating Clear Career Paths for Stylists 06:43 The Importance of Ongoing Education 09:54 Building a Strong Team Culture 12:41 Compensation Structures and Retention Rates 15:27 Effective Onboarding Processes 19:32 Evaluating Salon Culture and Growth Opportunities 22:18 Conclusion and Key Takeaways --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Join the Free Facebook Community- Let's Connect! https://www.facebook.com/groups/salonandsuitebusiness Salon.Marketing (SEO + Website developers) https://salon.marketing/free-consultation/ Grammarly https://www.grammarly.com/referrals/redeem?key=uw8hbfzs8h6ucu53 Plannthat- Social Media Scheduler https://www.plannthat.com/register/?fp_ref=cus_FC0aQmhsVu4euB&name=Jennifer Flodesk- Email marketing Get 50% off your first year! https://flodesk.com/c/GETREFINED In this episode of the Beauty Business Game-Changer Podcast, host Jennifer Alvarez takes you on her inspiring journey from hairstylist to full-time salon owner, sharing valuable insights on how to thrive in salon ownership. Jennifer explores the key elements of running a successful salon, including cashflow management, marketing strategies, Team empowerment, networking, and personal growth. Tune in to discover how to navigate the challenges of entrepreneurship in the beauty industry, foster a supportive environment for your team, and build a thriving business that stands out. Key Takeaways: - Shift your mindset from stylist to salon owner. - Learn the importance of cashflow management for long-term success. - Use strategic marketing to promote both your salon and team. - Empower your team for sustained growth and success. - Harness the power of networking to open doors for new opportunities. - Focus on personal growth to lead effectively and grow your salon. - Utilize technology to streamline marketing efforts and salon management. salon ownership, cashflow management, marketing strategies, team empowerment, networking, personal growth, beauty industry, salon success, salon management, entrepreneurship --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. In this episode, Jennifer Alvarez discusses the frustrations and challenges faced by beauty professionals due to changes in consumer behavior. She addresses the concerns of a hairstylist who has noticed clients seeking cheaper services and explores the reasons behind this shift. Jennifer emphasizes the importance of constantly building a book of business and not closing oneself off to new clients. She also highlights the significance of providing value, experience, and meeting customer expectations. Jennifer shares strategies for increasing average ticket sales, improving client retention, and setting prices based on supply and demand. She concludes by discussing the role of self-concept and self-esteem in achieving success in the beauty industry. Keywords consumer behavior, beauty professionals, frustrations, challenges, loyalty, pricing, value, experience, customer expectations, average ticket sales, client retention, self-concept, self-esteem Takeaways Constantly build your book of business and don't close yourself off to new clients. Provide value, a great experience, and meet customer expectations to retain clients. Strategically increase average ticket sales by offering upgrades and additional services. Focus on client retention and aim for high percentages of returning clients. Set prices based on supply and demand, and don't be afraid to increase prices when warranted. Work on improving your self-concept and self-esteem to achieve success in the beauty industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. In this episode, the host discusses how beauty service providers can earn $100,000 or more in their careers. She emphasizes the importance of having open and honest conversations about money and explores the three main ways to increase income: having more clients, higher average ticket, or increasing prices. The host also provides five steps to set oneself up for success in reaching the $100,000 milestone, including investing in education, improving image and branding, implementing effective marketing strategies, enhancing communication skills, and adding value to the client experience. Takeaways Having open and honest conversations about money is important for salon owners and service providers. There are three main ways to increase income in the beauty industry: having more clients, higher average ticket, or increasing prices. To set oneself up for success in reaching the $100,000 milestone, it is important to invest in education, improve image and branding, implement effective marketing strategies, enhance communication skills, and add value to the client experience. Increasing prices can be easier and more effective than asking for a 1% raise. Clients care about the level of experience and value provided by service providers. Marketing oneself and showcasing skills and expertise on social media is important for attracting new clients. Adding personalization and value to the client experience can help differentiate oneself from competitors and create a memorable and satisfying service. Communication with clients should include discussing business growth, asking for referrals, and thanking clients for their support and reviews. 00:00Introduction and Goal of Earning $100,0000 3:58Career Path and Salon Support 06:49Increasing Prices vs. Asking for a Raise 08:14The Fear of Increasing Prices 09:43Five Steps to Set Yourself Up for Success 28:40Conclusion and Call to Action --- Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free New Hands-on Extension Workshop RICH STICH Workshop https://extensionsmarketingstrategy.my.canva.site/rich-stitch Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. https://www.lisahuffhair.com/free-resources Lisa Huff, owner of Soul Tribe, Stylist Soul Tribe, shares her journey in the beauty industry and how she built her successful online business. She started her career in cosmetology school and worked in various salons before realizing her passion for coaching and supporting other hairstylists. She started the Style of Soul Tribe mastermind in 2018 and has since helped independent hairstylists, salon owners, and commission stylists grow their businesses. Lisa emphasizes the importance of having a mentor and following a structured approach to achieve success. She also discusses the evolution of coaching strategies and the changing landscape of social media in the beauty industry. In this conversation, Jennifer Alvarez discusses the importance of having an exit strategy and being comfortable with losing clients in order to grow and evolve as a stylist. She emphasizes the need for a high average ticket and the importance of mindset and vision in achieving success. Jennifer also talks about the Stylist Soul Tribe, a coaching program she offers, and the topics covered in the program, including mindset, vision, success, and personal growth. She shares insights on marketing, including the effectiveness of Google My Business and the value of in-person events and community outreach. Jennifer also mentions the upcoming Resource Fair and the annual retreat for Soul Tribe members. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free New Hands-on Extension Workshop RICH STICH Workshop https://extensionsmarketingstrategy.my.canva.site/rich-stitch Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. In this episode, you will learn the scary reality the beauty industry is facing with deregulation and defunding. PLUS I will share with you the top coaching companies I work with and what I have learned being involved in these networking groups and attending conventions. If you are a salon owner, booth renter, salon suite owner this episode is for you. I hope you find this inspiring, insightful and empowering. Thank you for being a part of the Beauty Business Game-Changer Podcast. Please share with your beauty besties on Instagram and tag me @jenniferjadealvarez , . --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free New Hands-on Extension Workshop RICH STICH Workshop https://extensionsmarketingstrategy.my.canva.site/rich-stitch Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness. In this episode, you will learn the number one marketing tool that you need to attract and retain clients to your salon. Whether you are a hairstylist or salon owner, this tool is the only tool that you need to create massive growth and success to your client count and sales. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Join the free Facebook group Facebook.com/groups/salonandsuitebusiness This episode explores why doubt and fear circulate our minds with ideas around a mindset reset to level up your career. You are in control of your choices and whether or not success will be your result. Don't let your mind stop you from achieving tremendous success in the beauty industry. Whether you are a hairstylist, lash tech, service provider, salon manager, or salon owner. Our minds are influential and will dictate our altitude in the beauty salon world. Serving yourself or servicing the client? You will learn in this episode the power of your mind and ideas on shifting your mindset in a positive, impactful way to make significant strides in your beauty career. #salonbusiness #salonbiz #hairstylistpodcast #beautyindustryprofessional #beautyprofessional #Hairsalon --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
401k Planning for your salon https://jenniferjadealvarez.myflodesk.com/401k MYA- Lead Generation Quiz https://joinmya.com/signup Use code JA2FREE for 2 months free New Hands-on Extension Workshop RICH STICH Workshop https://extensionsmarketingstrategy.my.canva.site/rich-stitch Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness This episode is about 3 strategies every hairstylist needs to take action on in 2024 to see growth! From marketing, to 401K planning, to professional development and finances. Check it out and let me know what you will be doing differently in your business to stand out! --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Extensions Marketing Strategy webinar on December 4th at 11am CDT https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator Join the free Facebook group to join like minded beauty pros! Facebook.com/groups/salonandsuitebusiness This episode is about attraction and retention behind the chair at the salon and what are the 4 areas that we can do to keep clients coming back and creating a great customer service. I drop some advice for salon owners and to service providers. Business, entrepreneurship, salon owner, suite owner, solo artist, beauty industry professional, marketing strategies, business strategies and more! The majority of lost business is because of poor customer service. In fact, 82 percent of consumers in the United States said they stopped doing business with a company due to a poor customer experience. Our salon businesses lose 71% of consumers due to poor customer service. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Extensions Marketing Strategy webinar on December 4th at 11am CDT https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator Used code GAMECHANGER for $20 off! What's this webinar about? ATTENTION SALON OWNERS & SOLO ARTISTS
https://joinmya.com/schedule-jennifer-alvarez Use code JA2FREE to receive two months free with you join! Extensions Marketing Strategy webinar on December 4th at 11am CDT https://www.eventbrite.com/e/737136674637?aff=oddtdtcreator Used code GAMECHANGER for $20 off! What's this webinar about? ATTENTION SALON OWNERS & SOLO ARTISTS
Webinar Coming Soon for Salon Marketing Strategies
Join ESA Extension Specialist Academy https://www.eventbrite.com/e/extension-specialist-academy-tickets-718460854757?aff=oddtdtcreator Looking to host a class at your salon? Send me an email to info@jenniferjadealvarez.com Join the Free Facebook group! Facebook.com/groups/salonandsuitebusiness Grow your extension business, make more money
Join ESA Extension Specialist Academy https://www.eventbrite.com/e/extension-specialist-academy-tickets-718460854757?aff=oddtdtcreator Looking to host a class at your salon? Send me an email to info@jenniferjadealvarez.com Join the Free Facebook group! Facebook.com/groups/salonandsuitebusiness Understand where we are at: Let's ask ourselves and write out our emotional state: What is frustrating me right now? Why am I ________ (unhappy, not making money, stuck) where I currently am at Why is it important that I change ___________ (location, career, specialty, or directions) Who are the top 5 people I spend time with? What am I currently doing that is helping me in this particular area of my life. (Working with a mentor, learning something new, signed up for a workshop Let's stop this story that's playing in your mind on repeat and let's meditate on finding clarity. I challenge you to carve out 15-30 minutes to sit in silence with no technology or distractions. Just you, a paper, a pen (and maybe Jesus if it's you are feeling like you can't carry the weight) The only way you will get out of your current state physically and mentally is by making small steps towards something new. You deserve everything good in life that you desire and can persevere. I believe in you and I'm cheering you on! --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the FREE Facebook with like-minded beauty professionals like yourself www.facebook.com/groups/salonandsuitebusiness Free Salon.Marketing consultation to build out a gorgeous website and boost SEO You can book a free consultation here: https://salon.marketing/free-consultation/ Today's Guest Amy Carter https://empoweringyouconsulting.com/www.calendly.com/amycarter/30minFREEBIE. https://empoweringyouconsulting.com/12-ways-to-grow/https://www.instagram.com/amycartereyc/ Amy Carter is a beauty industry expert, salon owner, entrepreneur, moneymaker and game-changer obsessed with empowering other salon & spa business owners. As Principal & Founder of Empowering You, a beauty industry consulting company founded in 2009, Amy understands the overwhelm and pitfalls of starting your own salon or spa business. At age 22, she unknowingly bought a bankrupt salon and spa, working hard to bring it back to life & learning lessons along the way. By age 40, Amy scaled two businesses beyond seven figures. Her goal as a coach is simple: to help clients achieve personal satisfaction from their professional endeavors by expanding their client base, increasing profits, operating more efficiently and more. Amy is a true believer that all entrepreneurs can be successful in both business and life, and she continues to share that formula, including through her recently released book Boldly Brilliant: How to Break Through to a 7-Figure Income. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the Free Facebook Group and connect with like-minded beauty badasses like yourself www.facebook.com/groups/salonandsuitebusiness Please Leave a 5 Star Review and tell us what you thought of this episode! Learn more about todays guest at https://joinmya.com/ Follow Kati on Instagram at Instagram.com/Beyondthetechnique Join the Seven Figure Mastermind https://joinmya.com/salon-group-mastermind-sessions During the early stages of running Be Inspired Salon, our founder, Kati Whitledge, discovered a pain point many industry professionals face — failing to know if their marketing efforts are truly working. Beauty industry professionals spend thousands on marketing tactics every year. Still, with a new client retention rate of 30% throughout the industry, it's hard to know if we're actually keeping most new clients. The solution? Create a resource that empowers business owners to better themselves, their team, and their clients. That solution originally became Meet Your Stylist, a fun, easy, and accurate match-making technology designed for salons, hairstylists, and their clientele. Since then, Meet Your Stylist has evolved into mya, the proprietary match-making software serving hairstylists, barbers, and estheticians throughout the beauty industry. Where We Are Now mya has now helped hundreds of professionals across the beauty industry grow their businesses through better first-time experiences. By pairing people based on their skill set, budget, personality and lifestyle preferences, mya creates lasting relationships that keep both sides coming back for more. mya was created to help beauty industry professionals build their perfect clientele. We believe everyone should have confidence in their appearance, so we strive to create unique experiences that cater to each client's personality, budget, love language, and lifestyle preferences. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Facebook.com/groups/salonandsuitebusiness instagram.com/jenniferjadealvarez info@jenniferjadealvarez.com Leave a five star review and let me know what topics you would love to hear more on! Thank you for being a part of the podcast There are two ways to increase your income and that is through guest count and your average ticket. But how do we increase this? Signature Consultation What do you like and dislike? What is the goal? What is the history What is the inspiration (Never take the verbal description of clients desire as an accurate description) Recommend the solution - What is the homecare and maintenance for this look Cost transparency Time transparency Verbal Agreement to move forward If a a color correction or a questionable result sign a consent form Retail The importance of retail is that it is directly related to increasing your retention and referrals. For the salon it increases the profits without the trade of time. The salon can use their profits to invest in more opportunities for sales and supplies. When we purchase X amount of products we can redeem rewards like BACKBAR or education. When to talk about retail and how: During service- 4 times 4 different ways When using the product, tell them the cadence of it. The key word is telling. If you don't mention it throughout their entire service and then at the end when they leave the treatment room or take off the cape they are not paying attention or focused on your recommendations because now it feels salesy. The rule of three- Clients are 75% more likely to purchase 1 product when recommended three. Make a habit of setting the three products you would like them to take home right in front of them. Timing is everything so I would set the products in front of them during their processing or right before you blow dry or cut their hair. It is your responsibility to study what is on the shelf and know how to use it what the benefits are and who is a good candidate for that product Make yourself flash cards, google it, ask someone for help. Make yourself a list of products that are beneficial to specific challenges Dryness, Aging, Oily, color retention, repair. Any challenge that you can think of We need to be quick on our feet and if you don't know that answer your response should be “I don't know the answer to that but I will find out and get back to you by tomorrow” Rebooking Despite certain beliefs, rebooking is essential to your business to increase FOV, proper maintenance, builds trust and relationships, creates predictable income, and customer loyalty. While color is on their hair this is when we need to rebook their next 2 visits. The goal should be 75% of your clients should have their next 2 visits on your books. Especially if they are a modern blonding, extension client, or getting ready for a special event and need their hair and skin looking its best. Upgrading the service Enhancing the guest experience. If we don't offer the answer will always be NO. Increasing the average ticket is done through upgrading the service. I recommend packaging in your treatments or upgrades during the consultation. In what ways can you give them the ultimate experience? Verbally communicate the benefits of these enhancements along with price transparency because no one enjoys a sticker stock. Another great time to offer an upgrade while the client is relaxing (such as while they are processing, or during a massage, or scalp massage) Make a list of all your upgrade opportunities that you can offer during a service. You could create a special menu and show clients after their consultation and ask if there is anything that would like to add during today's visit that they would like to enjoy --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Leave me a 5 Star Review and share what question or topic you would love to learn more about Join the free Facebook group! www.facebook.com/groups/salonandsuitebusiness Follow me on IG and send me a DM of what you want to hear more of on the podcast www.instagram.com/jenniferjadealvarez Follow Jamie and learn more https://www.jamiedana.com/ https://jamiedana.lpages.co/new-rsa-salespage-evergreen/ https://jamiedana.lpages.co/tss-doors-closed-waitlist-page-after-march-2023/ www.instagram.com/jamiedanahairstylist Jamie is a well-known influencer with a wealth of knowledge on how to use Instagram to grow your hair business. As a fellow business owner, I know how challenging it can be to attract new clients and grow your business. However, the strategies Jamie shares in this podcast episode can help you take your hair business to the next level. She provides invaluable insights and tips on how to use Instagram to promote and market your hair business effectively. The podcast episode is available now for you to listen to on Apple Podcasts, Spotify, and other major podcast platforms. Be sure to tune in and listen to what Jamie has to say. You won't regret it! After listening to this episode, you will feel so much more confident about how to use Instagram to market and grow your hair business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the Free Facebook group community Facebook.com/groups/salonandsuitebusiness Learn more on the statistics of the compensation study report and join the market research of the beauty industry. Salon owners, Entrepreneur and 'Intrepreneur' QNITY offers simple and visual tools to help you learn financial literacy of your business whether you are behind the chair or a boss babe, they got you covered. This unique and stellar education company and change the money story of stylists and salon and spas. This is one episode and company you must keep on your radar. Follow todays Podcast Guest Erin Kuhn, and president of Qnity The Fill May 21-23, 2023 = www.fillbyqnity.com The Qnity Institute/Participate in the next Compensation Study = www.qnityinstitute.com Qnity SBO = www.qnityinc.com Qnity for Schools = www.qnityforschools.com T o listen to MONEY O2 Podcast = www.moneyo2podcast.com To follow us on social, @qnityinc --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the free Facebook group www.facebook.com/groups/salonandsuitebusiness Jen is a thirteen-year salon industry veteran who serves as the COO at both Salon Rootz and Endz Salon Studios located in Medina, Ohio. Salon Rootz is a 12-time Salon Today Top 200 winner and a 11-time STAMP honoree. Jen has a passion as well as an infectious drive, to help the salon industry with innovations for growth and profitability. Using her background in marketing, e-commerce, SEO, web creation, graphic design, and her heart for the salon industry - Jen looks to elevate others. Jen is also a lifelong learner, a pursuit that has led her to joining the 124Go Coaching and Consulting team. With 124Go, Jen has a greater opportunity to inspire and create strategies that will help your team and your company achieve new milestones. Her motto is Together, we get growing! https://124go.com/ follow Jen on www.instagram.com/jen_leblanc_ohio what won't --- Send in a voice message: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/message Support this podcast: https://podcasters.spotify.com/pod/show/jennifer-alvarez0/support
Join the free Facebook Community and ask questions and connect with other beauty professionals like yourself at facebook.com/groups/salonandsuitebusiness Learn more about Rob and his consulting business https://linktr.ee/rob.raiseyourlidconsulting Join the class: A Path to better boundaries https://raiseyourlidconsulting.ticketleap.com/a-path-to-better-boundaries/ Beware of your ego, as it will get in your way of learning more and ultimately keep you stuck in an old way of thinking. Self-importance to Value self Position of power to arrogant ( warning don't be here!) How to filter through all the noise? Why do you gravitate to a specific coach? Do they have credibility, and does this make sense for your business? You must lead yourself before you lead others. Leaders must always Influence & Be about others. Listen to Learn Assumption and comparison is a killer! --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the free Facebook group to meet other go-getter professionals like yourself www.facebook.com/groups/salonandsuitebusiness Listen to the full episode to learn from Ohio's #1 salon and spa with six locations and a yoga studio. Debbie Penzone, president and CEO of Penzone Salon and Spa, shares their outstanding business's beginning and rebranding. Raised in a tight-knit family in a small town, Debbie is passionate about giving back, from leading a nonprofit board to driving to the hospital and taking the time to style a cancer patient. Debbie donates a considerable amount of time serving on the boards of several industry, nonprofit and charitable organizations, including: ▪ Vice President of the International SalonSpa Business Network ▪ Member of Intercoiffure and the Professional Beauty Association ▪ Childhood League Assisting Board XII ▪ American Heart Association Board Member ▪ Franklin Park Conservatory Sustaining Board Member Formerly: ▪ Responsible RestartOhio Personal Services Advisory Group Chairperson ▪ Childhood League Center President ▪ Women's President Organization Board Member ▪ A Kid Again Board Member ▪ American Cancer Society Board Member ▪ Dress for Success Board Member ▪ Haven of Hope Board Member ▪ SAKS Fifth Avenue External Advisory Board Member Debbie founded Earth Angels, which donates money to causes from fighting cancer to empowering girls. She recently opened a new fund at The Columbus Foundation called the "LIT LOVE LIFE + YOGA Fund," which supports wellness in all forms throughout Columbus. She established the Charles Penzone Mother-Daughter Spa Day with A Kid Again, pampering teen cancer patients and their mothers for nearly 20 years. She helped the American Cancer Society develop its "Look Good, Feel Better" program and is an active supporter of Pelotonia and Komen Race for the Cure. Debbie also authored "Debbie's Club™: Discovering MyTrueBeauty™ for Girls," an interactive workbook to inspire girls to recognize their unique inner beauty. She is a certified yoga instructor and meditation guide, a marathon runner, a cyclist, a vegan, an optimist, a traveler, an art lover, and a fashion enthusiast. In addition, Debbie is a devoted wife to her husband, Charles, chairman and founder of Charles Penzone Incorporated. When not leading the business, you'll likely find her cooking a new recipe in the kitchen, laughing with her husband, or on a yoga mat. https://www.penzonesalons.com --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the free Facebook group Facebook.com/groups/salonandsuitebusiness Three Steps of Service Add-ons Rebooking Retail These are the standard that we must hold ourselves accountable to complete Mindset around rejection Client says no to a treatment: Why should they get treatment? Why should they get one today? What are the objections that would stop you from getting one? No Time No Money No Value No Urgency Client says no to rebooking: Why should they rebook? Why should they rebook today? What are the objections that would stop you from rebooking today? No Time- their schedule is too busy. Unknown calendar No Urgency- they have a wide open schedule and they think you do too Fear of commitment Uncertain of results- will they like how they look and feel a few days from now. Maybe they aren't sure if they were satisfied with your service Client says no to take home care Why should they take any aftercare home? Why should they take any aftercare home today? Will this really help them? What are the objections No money- im on a budget No need - i already have stuff at home No urgency- ill get it next time Uncertainty- Ill think about it Goal: Not to think about their response but our responsibility as a professional to ask, recommend, and control how we want to operate our business while building strong relationships OVERCOME REJECTION Dig deep to find where this fear began Remember it isn't a rejection of YOU personally but the role you play, or the service or product you sell. Homework: Write out the bricks in your life: the obstacles you face, fears that stop you, challenges that hold you back. Now Write out the mindset, attitude, education, tools, and people that are on your success train that help create the momentum you need to run over all those bricks in your life! --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the Free Facebook group www.facebook.com/groups/salonandsuitebusiness https://beautybusinessguides.com/ As a beauty business coach she helps Salon Owners, Independent Hairstylists and Beauty Professionals build stronger businesses. As a Salon Owner and Stylist of 20 years, she's been successful in building 2 salon businesses while navigating the changes in our industry. She has created a revolutionary approach to structuring salon menus, services and pricing by creating a Modern Menu & Hybrid Pricing Blueprint, as well as a comprehensive business auditing plan that puts salon owners well-being and profits first. What challenges did you face when you started Tell us about your salon model and the good, bad and the ugly truth of business ownership? Why did finances and numbers become your obsession? You coach salon owners 1:1 and do a salon audit. What things do you look for and what do you think most salon owners are missing in the business? What areas in salon business are overspending or can cut costs? When you started to buckle down and understand your expenses and prices, what were some things you found that surprised you? You shed light onto taxes and write offs. What are some misconceptions you have seen or heard as a coach? You coach salon profit. With all the money going in and out, where can salon owners start a better cash flow and profit trajectory? When it comes to numbers you are a wiz at breaking down formulas to help owners understand their business. What was that experience like figuring out a way to simplify these numbers to help transform businesses? You teach towards many different business models. Do you have a favorite and why? Can you tell us what the Modern Menu is? When it comes to creating a menu, what are the most common mistakes you hear salon owners making? It's been a hot topic the past few years of hourly pricing in your experience. What are the pros and cons of this method? Hybrid Pricing Besides menu and pricing creation, what other KPIs do you think are the most important to track to determine success? --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the free facebook community with like minded beauty bosses just like you! @salonandsuitebusiness Listen and learn about the discipline and mindset shifts of developing your inner leader to find fulfillment and success. This deep conversation is what you need if you feel lost, stuck in a rut, mundane, or down. Chris's enlightened mindset and the ideas he shares will cause you to rethink. So take a walk with this podcast episode because you will be deep in thought with the lessons learned and the light shining on what it takes to make peace within yourself. Chis is a lifelong Hairstylist, turn salon owner, motivational, educational leader, and speaker. In this conversation, Chris reveals recovery, peace, success, and what it takes to find it in this busy saturated world. To connect with Chris, send him a DM to instagram.com/chrissulimay --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the free facebook community with like minded beauty bosses just like you! www.facebook.com/groups/salonandsuitebusiness Heather opened a salon in 2013 and just celebrated 9 years as a badass business owner whose modo and legacy is to positively impact people. She started small and grew her way to make big move, great success as she has take industry professionals along the way their salon ownership and the creator of PIP UNIVERSITY Follow Heather at https://www.pip-university.com/ https://www.instagram.com/pipuniversity/ Get the full scoop in this episode: Tell us how you got your start in the industry What fears did you have around becoming a salon owner Now you operate your business from Houston, what is that like? Where is your business like now? What is your role Create opportunities and do the right work. Praise your team and trust them. What's the most challenging part of being an absent owner and what obstacles did you overcome to get there? Tell us about pip university and how this was created? You spoke at Data Summit with professor Jen, can you share some insight to your topic called Profit off the top Payroll, Payroll Taxes 3%, 5% profit, the rest OPEX --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the Free Facebook Group to join other beauty professionals just like you! Gotta a HOT TOPIC or would like to be a guest on the show? Send me an email info@jenniferjadealvarez.com We need to get inside of our team's head, find out: what their motivations are? Where they're lacking confidence? One of the top factors for employee burnout is lack of recognition for hard work or accomplishments according to GUSTO and companies with highly-engaged employees saw 59% less turnover than other companies! A hand written card can go a long way! What we need to focus on is: Why are you working so hard in your life Is there something that you are really striving for that you desire and your life professionally and personally. Leadership Set Boundaries Coach for improvements Cheer for the wins Be ok if some members are ok with where they are You can't make everyone happy so stick with your vision and goals Spend time onboarding your new hires: learn their motives, desires, and establish a relationship October Promotion Ideas $10 Trick or Treatments- Wow your client with your extra services and offer it full price this holiday for repeat business --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the Free Facebook group to connect with other beauty professionals www.facebook.comg/groups/salonandsuitebusiness Got a questions or comment? Let's connect info@jenniferjadealvarez.com 1. Mindset Lessons in life will be repeated until they are learned- It's inevitable that challenges will arise and not everyday will go according to the plan. We must be in the constant state of learning, implementing and preparing for the good times and the difficult times. 2. Take Action Learn 20%, take action 80%- Just because you are doing a lot more doesn't mean you are getting a lot done. Don't confuse movement with progress. Practice, Train, and Prepare yourself so that you are ready for situations. 3. Motivation Why do you work - What are your priorities? No one wants to do the hard stuff and work isn't always going to be fun. It is all a part of the job description though. You need your towels folding, bathroom clean, bills paid, and catering to clients needs. It's not always the most glamorous part but it is one segment of our job tasks. Remembering your goals of what you are working towards while maintaining balance will keep you motivated and your emotions in check. When you are at work..WORK. When you are at home make time for yourself to relax. That is balance and then you are better equipped to give it 100% 4. Expectation- Diamonds are formed under pressure, but never forget, they are not formed overnight. use the pressure in life to help you produce. As you are working towards a bigger dream and vision the pressure will be more challenging. There will be bigger obstacles that will try to distract and detour you from what matters. These are the situations that are preparing you for your next level. Be resilient- don't let little things that you can't control get the best of you. 5. Discovery- When we truly know and accept ourselves, we are able to make better decisions for ourselves; pursue careers, relationships and goals that are in line with our true values and desires – making for a more purposeful, content and happy life. Personal Responsibility- Self Awareness- Knowing others is intelligence; knowing yourself is true wisdom. Mastering others is strength; mastering yourself is true power. You have everything you need You are the only one standing in your own way Developing courage, discipline, consistency --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the Free Facebook Community! www.facebook.com/groups/salonandsuitebusiness Leave a review and share to IG! Tag me at instagram.com/jenniferjadealvarez Salon owner Visionary 1. Leadership Self-reflect and growth Ask for feedback Make time to lead your team: 2. Delegation 3. Culture- “If you help enough people get what they want you will in turn get what you want” Employee Customer Service How to make this client experience extra special Give them ALL a Signature consultation Our dialogue Learning and Practicing Technical Skills Creating happiness --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the free Facebook group www.facebook.com/groups/salonandsuitebusiness Want to learn more about Ronit and Her new book Profit first? https://ronitenos.com You gotta get your copy of Profit first for salons here https://profitfirstsalons.com Transform Your Beauty Business from a Cash-Eating Monster to a Money-Making Machine If you're sick and tired of feeling sick and tired, if you wish you could work fewer hours, free your schedule and make time for what matters, if you want to generate more profits that help balance your business Who is Ronit? Ronit Enos, is a Profit Jedi, host of Huddle Time with Ronit, Amazon bestselling author of Profit First for Salon and the business mastermind behind helping business owners seamlessly generate record-breaking net profits that powerfully elevate their impact. As a serial entrepreneur, Ronit launched and grew her Maxime Brand into an award-winning 7-figure salon (with 6-figure net profits), propelling her to the top 1% of salons in the country. What is Salon Cadence? SALON CADENCE IS THE ONLY PREMIERE BUSINESS EDUCATION PROGRAM SPECIFICALLY DESIGNED FOR SALONS, SPA OWNERS, AND BARBERSHOPS. Through its innovative approach, Salon Cadence's coaching programs and free trainings teach salon owners how to efficiently manage their cash flow, clear the clutter that gets in the way of running a high profit, low-stress business, and put them on a highly-structured and predictable path to 7-figure profits. Want more info? https://learn.saloncadence.com/coaching-programs --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
In this class you will learn 5 low cost ways to market your business to bring in your dream clients, increase your retention, bring in more referrals and generate more sales. In addition I will share my 3 strategies that will double your teams income and happiness Use Code Jennifer5 https://www.ilbeautyceu.com/2022-virtual-education-event/2022-virtual-event Communication – Developing strong communication skills is essential when it comes to building a successful career. 93 percent of communication is non-verbal. People's perception of you Are you Active Listening during your consultation- listening to understand What is your Facial Expressions? Are you making eye contact, nod your head. What is your attitude 55% is Body Language 38% is the tone and inflection, Verbal Communication- How you articulate information and expectations When you attain strong communication skills you will be More productive, have better control, and develop stronger relationships Teamwork- any company hiring right now is looking for a teamplayer. Teamwork is based on relationships, and at the foundation of every relationship is trust Collaboration- you can go fast alone or far together. I love collaborating on clients hair to accomplish the task at hand. There is a better experience for the client, the ideas are typically better as there are different perspectives and you most likely can learn something from each other. Be clear on the goal to complete project and be on the same page. Conflict management- No matter how well your team gets along, there are bound to be conflicts at some point. Knowing how to de-escalate and resolve issues will be key to keeping you and your team happy, healthy and productive. I always believe it is best that two people work things out before management steps in. Trust- Trust develops over time after getting to know people and seeing evidence that you can rely on them. hold each other accountable for the goals you set. Reliability- You want to be a reliable team member so that your coworkers or leader can trust you with certain jobs, responsibility or company information Time management Without proper time management skills, you simply lack the capacity to organize your time, yourself in general or others in a smart and consistent way. If you want to be good at time management, you have to treat your time as the most precious resource you possess. Managing time effectively demonstrates your ability to work efficiently and productively. I believe it is important to arrive atleaset 15 minutes before your client so that you can mentally prepare and have your station and any loose ends squared away When you have strong time management skills it allows you to prioritize and recognize the importance of delegation. Example if you are working with an assistant how can they help you do save time by setting up your station and handing you foils. If you are a business owner you can hire a social media manager so that you can focus more on growing your business and team. Great time management also highlights other key skills such as goal setting, focus and stress management. Setting boundaries- Its ok to say no even if that means no to yourself. Think about how long you scroll on social media. Do you think it may be time to put boundaries in place of how long you are filling your mind with nonsense? Make time for rest- Do things for yourself to help eliminate burnout --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
The #1 Call Center and Virtual assistant for beauty professionals and med spas! All of our listeners will receive a Complimentary Month of Voicemail Service with your Plan. Just use the code GAMECHANGER Go to www.MySalonDesk.com to sign up today. Join the free Facebook Group and connect with more aspiring entrepreneurs like you Facebook.com/groups/salonandsuitebusiness Whether you need help starting a business behind the chair or opening a salon I have been there done that and will share all I know from 20 years in the beauty industry, painful mistakes to avoid, and help you get clear on your path to success. Want to work on-on-one together? https://jenniferjadealvarez.com/work-with-me ABS Recap Empowering You identify the perfect candidate What are the qualities ARE WE looking for Hungry Passionate Motivated Desire success Moldable Self-aware Likable Enthusiastic Positive Energy Servant mentality 1-10 rate yourself (1 low) on where you can improve Discover your gaps Growth Define Culture New Hire Vision Recruit Interview That Works Train Dreams Systems Have Fun Mireya Villareal What makes you feel fulfilled What do you love doing What are you doing that you hate Don't fear the next step Canvas Me Purpose discovery exercise 3 life defining moments before age of 13 Discover what are your limiting believes and turn it into your superpower How to humanize your process Share your story Social media • Have staff post about culture on social media • Highlight reel - career opportunity • Ask staff to share why you love being a part of your salon. Why do you like working here • Highlight your purpose + value • Highlight your culture • What's your story • Interview employees • Highlight a day in the life- education, client, atmosphere • Finding stylist + how • We don't find great employees we build them. • Your training program matters • Maintained pathway (not ready for an assistant) • assistant program (beauty school students) • coaching + pathways • Willing, desire, hungry Get the word out • website: what's the brand about • social media: why you do good hair • Google- What does it feel like to work with you • 4 proof of why you are cool, what's the vibe and why they should do business or work with us What story are we telling Daniel Mason Jones It's not a gift if you don't give it away If it's about you, you'll never be successful Be approachable Each one reach one Leaders need to be the calmest people in the room High emotions equal low intelligence If you have a goal, you need to get clear • what's your plans? • Take action • What's not working in the beauty industry --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
The #1 Call Center and Virtual assistant for beauty professionals and med spas! All of our listeners will receive a Complimentary Month of Voicemail Service with your Plan. Just use the code GAMECHANGER Go to www.MySalonDesk.com to sign up today. Join the free Facebook Group and connect with more aspiring entrepreneurs like you Facebook.com/groups/salonandsuitebusiness Whether you need help starting a business behind the chair or opening a salon I have been there done that and will share all I know from 20 years in the beauty industry, painful mistakes to avoid, and help you get clear on your path to success. Want to work on-on-one together? https://jenniferjadealvarez.com/work-with-me Learn more about todays guest Katie Godfrey Director at KG https://linktr.ee/katiegodfrey
www.MySalonDesk.com The best Beauty Industry Call Center. sign up today and All of our listeners will receive a Complimentary Month of Voicemail Service with your Plan. Just use the code GAMECHANGER Join the free Facebook Community www.facebook.com/groups/salonandsuitebusiness This year my one word is priorities and I want to share with you a few areas of my life and business that have been my priority and ways I have been making big moves. Self-Developement Leadership Marketing Teamwork Culture Guest Experience Key Points Don't be afraid to change if something isn't working or serving you You can't pour from an empty cup Take a negative and turn it into a positive opportunity Being self aware is an on going process Put your priorities on your calendar --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
All of our listeners will receive a Complimentary Month of Voicemail Service with your Plan. Just use the code GAMECHANGER. www.mysalondesk.com Join the Free Facebook Group www.facebook.com/groups/salonandsuitebusiness Why is retail important? Retention Referral Creates Memory of experience Create Perceived professionalism + credibility Builds trust Continueing education Support Points to use on backbar products and education If we believe in our industry as professional and know that there is a difference between professional products and non-professional products, why is this not an important part of our business. We know when client is using the right products and ingredients it is creating style support, color retention, longevity, health balance, - BUT YET we do not have the right script down or make it a part of the experience we want to give our clients. If you are working for a salon and receive 20% retail commission if you sold $1000 a month in retail that is an extra $2,400 a year more than if you sold nothing Now there are multiple ways to do your retail from in the salon, digital products to educational videos to, drop shipping to affiliate links. Choose the ones that work best for you but don't let it a afterthought meaning make it a part of the experience. Why we don't value retail it because of a misconception that we are being sleazy salesmens when in fact it's based on FEAR Fear of failure Fear of rejection Fear of judgement Fear of dissatisfaction The reality is that we can not control the outcome however the outcome with be positive when you are focusing on the client and wanting to help find real solutions to their challenges. Instead, we must see the VALUE in the importance of helping our clients. Build Trust and a relationship with them first and foremost. There are millions of beauty products to choose from. So we need to find products and results that excite us. When to speak about retail Consultation- • Find The Challenge, problems, and desired outcome. Questions to ask- • What are three outcomes that are important to the client: Frizzy free Volume Shine Hydration Anti-aging Thickness Clean beauty- Free of specific ingredients Color Retention • Inform client that you will educate them on what you need During Chemical application- •educate client on why it's important to use the right products- Instill some fear. •Read the warning label when doing this process During shampoo- • How to properly shampoo and tell what you are using. • How does that smell? Feel? • Use this moment to Heighten the senses Before Styling- What I am using and the benefits After Styling- How to use •After Client views 360°- How do you feel what I used on you today? • Imagine your hair looking like this every day? Recap- process, Introduce three products, open product and smell it and pass it to the client. People often mirror eachother. Common Objections Cost No Need Not right now What is our Attitude- Let take a temperature check on where we are and how we can develop a winning attitude. Influence Certainty Communication Thoughtful Enthusiasm We must be consistent with our effort and keep focus on our goals. You can do this! --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
My salon Desk is a call center for salons and spas. Plans start at $299/month. Your one and only salon professional virtual receptionist to help clients book appointments and represent your beauty business. The code GAMECHANGER to get a Complimentary Month of Voicemail Service with their Plan! (https://www.mysalondesk.com) Join the free Facebook Group Facebook.com/groups/salonandsuitebusiness --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Limited spots are available! Join the Booked + Busy Stylist Today! https://learn.jenniferjadealvarez.com/bookedandbusystylist This training course is for you if... You are new to the beauty industry and need help building your clientele Are tired of the hustle You are seeking help with how to market your business that attracts the right clients. You want more clients requesting your speciality You want to grow your brand awareness in your community Join Booked + Busy Stylist so that you will learn... Marketing strategies that will put you in front of your dream target client Over a dozen marketing templates to plug in your logo + brand (a $75 value) Gain referrals + reviews to multiply your business Create the WOW FACTORS in your business to set you apart from the competition Learn how to increase your rebooks, retention, and retail sales Join me for live group coaching PLUS Q+A ($197 Value), so I can help you grow your business Want to be a part of the Free Facebook Community? Join me in the group and connect with other beauty professional just like you www.facebook.com/groups/salonandsuitebusiness Social Proof is Essential to grow you clientele and here are the stats why: 87% of consumers reported reading online reviews for local businesses in 2020 94% say a positive review will influence them to use your products or services 79% consumers trust online reviews as much as friends and family --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Join the Booked + Busy Stylist today https://learn.jenniferjadealvarez.com/bookedandbusystylist Join the Free Facebook group to connect Facebook.com/groups/salonandsuitebusiness It is finding the right client that will pay your prices and work their schedule around your schedule. Working less Making more We need more clients, or we need to charge more. But, unfortunately, in the beginning, sometimes we have neither. What do you do with these clients if your business isn't right to begin with Meaning- nothing excites them about you and the services you are providing. Why have a flood of clients if you are not sure how to retain them in your business Questions that our Facebook group members are asking 1. How to maintain client retention? 2. I would love to be busier and gain new clients 3. How to keep clients motivated and excited to return and Fill my schedule every week 4. How to build a clientele 5. How to fill your books during slow times Why are referrals the essential way to build your books? • 92% of consumers trust referrals from people they know. • Friends' social media posts influence the purchase decisions of 83% of US online shoppers. • 75% of Instagrammers will purchase or tell a friend when they get inspired by a post. • Consumers referred by a friend are four times more likely to buy. • When other customers refer, people have a 37% higher retention rate. --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
Learn how to become a booked a busy stylist so that you can create wealth doing what you love in less time Save your seat Booth Rent Pro's- Make your own schedule, work with other independents, typically you get to pick out your own products, write off expenses. Con's- no control of culture, design, and cleanliness of others, not legal in all states. You only get one chair. No double booking, a mish-mash of quality of work and ambiance since everyone is doing their own thing. May have only certain hours available, may have to find own education. Suite Pro's- Make your own schedule, design your own space, pick out your own products, create your own culture, brand, and guest experience, write off expenses. Con's- You are the bottleneck. You will cap out how much you can physically do alone. You will wear all the hats (paying bills, making decisions, cleaning, laundry handling upset clients). If one chair is difficult to double book. Isolating and lonely when you enjoy the camaraderie of a team, challenging to get the education Employee/commission Pro's- no responsibility of bills, taxes, team atmosphere, possible benefits, support of leader and education Con's- Someone else may be dictating your schedule, No control of the leadership, culture, products to use, or who is on your team. Freelancer Pro'- pick and choose your jobs, write off equipment. Con's- Constant effort to network and find work. Inconsistent income. It's all about who you know. Salon Owner Pro's- opportunity to make a living showing others how to build a business behind the chair if a hairstylist wants to shift into a new career path within the industry but no longer physically doing hair. Opportunity to get into real estate. Option to booth rent and solely be a landlord or commission and choose a culture and brand you believe it. Con's- costly start-up, challenging to find the team and keep them engaged, expensive operations, continual effort to create lead generation Which is the right path for you? The one that you decide to go all in and stay focused on your strengths, dreams, and goals Do your homework: Research what other salons are offering in your area and research how many booths rent and suite rental look like. Make time to think if changing your environment brings you more happiness or more problems/struggles. The path you choose to be a success boils down to your- Beliefs, attitude, behavior, and action Whatever you do, give it your best, be in a state of gratitude and abundance. Here is an activity to help you make a decision- Reflect on 2021 and list out all the positive and negative aspects of your career, where you are, and your personal life. Next, I want you to cross it off anything on your list that you cannot change. What you will have left is areas where you can make changes in your life and career, and the areas that are crossed out is where you need to change your attitude --- Send in a voice message: https://anchor.fm/jennifer-alvarez0/message Support this podcast: https://anchor.fm/jennifer-alvarez0/support
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