Podcasts about virgin sport

BigTent was excited to welcome Erin Sprague, CEO of Protect our Winters (POW) and Abbey Smith, POW Team Captain and pro climber. In 2024, POW aims to mobilize its alliance members, including professional athletes, to encourage civic engagement and voter turnout in November's general election. The POW ‘Stoke the Vote' campaign will strategically conduct GOTV work nationally, and in targeted geographies, where it knows it can have an outsized impact by engaging the “Outdoor State.”Listen to POW's strategies and initiatives to get out the “outdoor” VOTE and how you can get involved in driving meaningful change.Donate to the Stoke the Vote campaign and have your donation matched! DONATE HEREABOUT OUR SPEAKERSErin Sprague is the CEO of Protect our Winters (POW), where she helps outdoor enthusiasts protect the places and experiences they love from climate change. Previously, Erin built world-class brands in the outdoor industry as the Chief Brand Officer at Aspen Skiing Company; VP of Marketing at Sir Richard Branson's Virgin Sport; and Global Head of Women's Brand and Product at Specialized Bicycles. Most recently, Erin has worked with leaders from Google and Nest to help build climate tech start-ups tackling food waste and heat pump adoption. Erin started her career in finance and public affairs at The Blackstone Group, and graduated from the Stanford Graduate School of Business and Harvard College. She also set a World Record as the Youngest Woman to Run a Marathon on all Seven Continents.Abbey Smith is the POW Climb Alliance Team Captain, professional climber, producer and storyteller born and raised in Colorado. For the last 25 years, she has dedicated her life to climbing, exploring uncharted territories, and sharing stories that offer new perspectives through writing, film, virtual reality, and live experiences. Her unrelenting drive for exploratory and big mountain bouldering has led her all over the world. She's established first ascents on five continents from the extreme altitudes of the Himalayas and Andes to remote islands in Thailand. Abbey currently lives in Los Angeles, California. She's an Explorers Club National Member, and sponsored by La Sportiva and Marmot.

On today's episode I'm talking with my friend, Erin Sprague, and I can't wait for you to get to know her as we talk about her personal and professional journey.   Erin is the Head of Marketing at Mill Industries, a consumer technology start-up that has built a new system to prevent waste, starting with food. Before getting into sustainability, Erin built world-class brands in the outdoor industry as the Chief Brand Officer at Aspen Skiing Company; VP of Marketing at Sir Richard Branson's Virgin Sport; and Global Head of Women's Brand and Product at Specialized Bicycles. She lives and plays with her husband and two daughters in Boulder, Colorado.   We discuss her realization that what she went to college for wasn't what she wanted to continue to do (and how she managed her mindset so she could pursue what she really wanted), how listening to her intuition played into later job transitions, and how she hasn't followed traditional definitions of success — and why that's severed her both personally and professionally. I adore Erin and appreciated this conversation so much. If you're looking for real talk navigating career goals and transitions (and cross country moves), the importance of consistency over being a hero, and juggling pursuits while raising kiddos — be sure to tune in.    How growth mindset leads to purpose and meaning and how to overcome a fixed mindset Job transitions and how I she made those decisions Finding the definition of success that works for you How to appreciate our seasons of life   She Doesn't Settle Podcast The She Doesn't Settle Assessment Instagram: www.instagram.com/shedoesntsettle/ Instagram: https://www.instagram.com/withkellytravis/ Erin's Instagram: https://www.instagram.com/erin_sprague Mill: https://mill.com/ 

This week's guest interview is with Polar adventurer, expedition guide, dog musher and educator, Eric Larsen. Eric has spent the past 15 years of his life traveling in some of the most remote and wild places left on earth including Antarctica, the North Pole, Everest and the biggest challenge of them all - cancer.   Show Sponsor: UCAN Generation UCAN has a full line of nutrition products to fuel your sport. UCAN uses SuperStarch instead of simple sugars and stimulants to fuel athletes.  UCAN keeps blood sugar steady compared to the energy spikes and crashes of sugar-based products. UCAN also has hydration products focused on giving you the sodium you need when hydrating, including several clean and light flavors. Steady energy equals sustained performance and a faster finish line!   Use UCAN in your training and racing to fuel the healthy way, finish stronger and recover more quickly!  Use the code 303UCAN for 20% off at ucan.co/discount/303UCAN/ or ucan.co   In Today's Show Feature Interview Eric Larsen Adventurer, Guide and Educator Endurance News Bermuda World Triathlon Series Race Results El Tour de Tucson, November 19 Ironman Arizona, November 20 What's new in the 303 Victoria Brumfield Now Chief Executive Officer of USA Triathlon You Get What You Give, Ask Primal Why Videos of the Week 2022 World Triathlon Championship Series Bermuda   Feature Interview: Eric Larsen Polar adventurer, expedition guide, dog musher and educator, Eric Larsen has spent the past 15 years of his life traveling in some of the most remote and wild places left on earth.   In 2006, Eric and Lonnie Dupre completed the first ever summer expedition to the North Pole. During this journey, the duo pulled and paddled specially modified canoes across 550 miles of shifting sea ice and open ocean.   Eric successfully led his first expedition to the South Pole in 2008, covering nearly 600 miles in 41 days. Eric is now one of only a few Americans in to have skied to both the North and South Poles.   In November 2009, Eric returned to Antarctica for the first leg of his world record Save the Poles expedition. This time he completed a 750-mile ski traverse to the geographic South arriving on January 2, 2010.   Two short months later he was dropped off at northern Ellesmere Island for a winter-style North Pole Journey. The international team reached the North Pole 51 days later on Earth Day - April 22, 2010.   He completed the Save the Poles expedition by reaching the summit of Mt. Everest on October 15th, 2010 becoming the first person in history to reach the world's three 'poles' within a 365-day period.   In March 2014, Eric Larsen and Ryan Waters set out to traverse nearly 500 miles across the melting Arctic Ocean, unsupported, from Northern Ellesmere Island to the geographic North Pole. Despite being one of the most cold and hostile environments on the planet, the Arctic Ocean has seen a steady and significant reduction of sea ice over the past seven years due to climate change. Because of this, Larsen's and Waters' trip—dubbed the "Last North Expedition"—is expected to be the last human-powered trek to the North Pole, ever. Eric Larsen (explorer) - Wikipedia Eric Larsen Explore   Kindred spirits indeed 3 day Gunnison Spring bar tent Camp stove Grew up in Wisconsin Read books about explorations; fascinated by Alaska Taught Environmental Education In January 2021, Eric was initially diagnosed with Stage 4 colorectal cancer, but upon further biopsies was categorized as Stage 3b. After a year of intensive chemotherapy, radiation and surgery, he is currently still in treatment. Cancer journey a lot like an explanation   News Sponsor Buddy Insurance: Buddy Insurance gives you peace of mind to enjoy your training and racing to the fullest. Buddy's mission is simple, to help people fearlessly enjoy an active and outdoor lifestyle.    Get on-demand accident insurance just in case the unexpected happens. Buddy ensures you have cash for bills fast.  Go to buddyinsurance.com and create an account.  There's no commitment or charge to create one.  Once you have an account created, it's a snap to open your phone and in a couple clicks have coverage for the day.  Check it out!   Endurance News: 2022 Bermuda World Triathlon Championship Series Flora out of the water second Raining on bike On the 3rd loop of bike joined by maya kingma Knibb was more than 40 back at the start of the bike but in 3rd place by t2 (45 seconds)   Vincent Luis led from swim to finish The front 7 gave an impressive t2 performance all coming it as a pack and dismounting in unison Blummenfelt and Yee were in a second pack   Results: Elite Women | 2022 World Triathlon Championship Series Bermuda • World Triathlon Pos First Name Last Name YOB Country Start Num Time Swim 1500m T1 Bike 40km T2 Run 10km 1 Flora Duffy 1987  BER 1 02:01:26 00:20:15 00:00:42 01:05:26 00:00:26 00:34:39 2 Taylor Knibb 1998  USA 7 02:03:04 00:20:46 00:00:47 01:05:32 00:00:32 00:35:28 3 Beth Potter 1991  GBR 2 02:03:17 00:20:47 00:00:42 01:06:45 00:00:24 00:34:41 4 Laura Lindemann 1996  GER 4 02:04:00 00:20:35 00:00:44 01:06:56 00:00:27 00:35:20 5 Taylor Spivey 1991  USA 3 02:04:05 00:20:42 00:00:44 01:06:47 00:00:26 00:35:27     Results: Elite Men | 2022 World Triathlon Championship Series Bermuda • World Triathlon Pos First Name Last Name YOB Country Start Num Time Swim 1500m T1 Bike 40km T2 Run 10km 1 Vincent Luis 1989  FRA 4 01:49:37 00:19:01 00:00:45 00:58:06 00:00:25 00:31:22 2 Antonio Serrat Seoane 1995  ESP 6 01:49:45 00:19:43 00:00:39 00:58:19 00:00:23 00:30:43 3 Roberto Sanchez Mantecon 1996  ESP 24 01:49:54 00:19:51 00:00:42 00:58:07 00:00:25 00:30:52 4 Jelle Geens 1993  BEL 1 01:49:59 00:19:49 00:00:41 00:58:05 00:00:21 00:31:06 5 Alex Yee 1998  GBR 2 01:50:04 00:19:40 00:00:38 00:58:21 00:00:26 00:31:01 6 Kristian Blummenfelt 1994  NOR 51 01:50:06 00:19:37 00:00:43 00:58:14 00:00:24 00:31:10   Tucson Bikes for Change to give out over 500 free bikes TUCSON, Ariz. (KGUN) — Tucson Bikes for Change is giving out more than 500 bicycles for children in need, before the start of El Tour de Tucson.   These special children will receive a bicycle, a helmet, lock and t-shirt at certain locations, along with a free Tour de Tucson Kid's Fun Ride registration.   "This year, Serve Our City is excited to Partner with El Tour de Tucson and their Tucson Bikes for Change program by helping to provide volunteers at seven locations throughout the city to assemble 500 bikes provided by a host of great sponsors for children in need," said Outreach Pastor Robin Blumenthal.   “What a great way for so many partners to join forces and give Tucson kids the chance to experience the joy of riding a bike in our beautiful city," expressed Blumenthal.   TUCSON, Ariz. (KGUN) — As El Tour de Tucson draws closer, drivers in the Tucson and surrounding areas will want to take note and prepare for upcoming road closures the day of the race, Saturday Nov. 19.   An anticipated 7,000 cyclists will navigate the Old Pueblo and surrounding areas beginning at 8 a.m. Multiple variations of the El Tour route are planned:   The Century - 102-mile route; 7 a.m. start The Metric Century - 62-mile route; 9 a.m. start The Half Metric Century - 32-mile route; 10:15 a.m. start The FUN Rides! - 10, 5, and 1-mile routes; 8:00 a.m. start   All routes start and end around the Tucson Community Center (TCC), with live music, food, beer garden and other exhibitors in the Eckbo Plaza, 260 S. Church Ave.   “It's important we let the Tucson community and its surrounding areas to the south – Green Valley & Sahuarita – know what roads will be closed during El Tour on November 19," said El Tour Executive Director TJ Juskiewicz.   "We want to make sure everyone is prepared for our road closures as they plan their day. Our ride begins at 7 a.m. and goes to 4 p.m. with roads being closed at various times. Those times are listed on the list we've sent," added Juskiewicz. Organizers suggest parking in one of the two garages at the TCC, or any number of the city, county or private surface lots in the area.   Bike valet services will be available at the finish line and is included as part of the registration for riders.   Mark Allen's brother Gary and his wife Michelle Allen   From Arizona to Bahrain – Five races still to look forward to in 2022 10 Nov 2022 by John Levison We may be approaching the middle of November and the racing calendar is indeed winding down for 2022, but there are a still several notable events to look forward to. Some stellar start-lists, high-quality races – and a very significant World Championship title showdown – still remain.   We've done a little forward planning and picked out five of our highlights to look forward to in the Pro triathlon world between now and the end of 2022.   IRONMAN Arizona: 20 November With live coverage of the event from Tempe, IRONMAN Arizona offers a $100,000 prize purse, four Kona qualifying slots (2MPRO / 2WPRO) and a pretty impressive start list, should the majority of these athletes all show.   For the men those names include Joe Skipper (fifth in Kona), the full-distance debut of Ben Kanute (second at the 70.3 World Champ), Mr Yo Yo Yo, Sam Long, IRONMAN Des Moines winner Matt Hanson, Chris Leiferman (fourth at the IRONMAN World Champs, St George), Kristian Hogenhaug (2021 World Triathlon LD Champion) and INEOS rider, Cameron Wurf. Lots of fast athletes on a historically fast course. What's not to like?   joe-skipper-kona-2022-bike Joe Skipper – Photo by Ezra Shaw/Getty Images for IRONMAN The women are headed by Skye Moench (fourth in St George), Sarah True and Great Britain's IRONMAN Lanzarote champion, Lydia Dant.     What's New in the 303: Victoria Brumfield Now Chief Executive Officer of USA Triathlon COLORADO SPRINGS, Colo. — Victoria Brumfield today was announced by USA Triathlon Board of Directors Chair Joel Rosinbum as the Chief Executive Officer for the National Governing Body.   Brumfield, who has served as USA Triathlon's interim CEO since early September, becomes the organization's first female CEO in its 40-plus-year history.   Brumfield has been a highly impactful executive within the organization for more than four years, serving as an innovative and results-driven leader for the sport and organization. Her vision and leadership led the development and implementation of USA Triathlon's most recent strategic plan – Elevate 2028 – that sets the path for the organization through the LA 2028 Olympic and Paralympic Games.   “I'm honored to lead USA Triathlon during such an important time, and I want to thank Joel, the USA Triathlon Board of Directors and members of the hiring committee for the opportunity,” Brumfield said. “Multisport is transformative, unifying and empowering, and I am proud and ready to wake up every morning and bring this sport and community to more people. I look forward to working closely with our constituents and team to continue to spread the virtues of our sport far and wide, serve our community in a way that enables everyone to prosper, build on the development programs for youth and junior athletes, and celebrate our sport and community every day.”   A trailblazer and advocate throughout her career, Brumfield was hired as the first female member of the USA Triathlon's Executive Leadership Team. Brumfield's leadership has elevated and empowered female leaders within the organization at every level of the organization. Additionally, Brumfield has been a staunch proponent of diversity, equality, inclusion and access (DEIA) during her time at USA Triathlon and worked to make DEIA a focal point of the organization's long-term strategic plan, annual priorities and hiring processes, among other areas.   Brumfield has helped transform USA Triathlon's approach to service and the constituents it serves, most notably race directors, clubs, coaches, officials and age-group athletes. She has instilled a focus on building meaningful relationships with community members across the United States and emphasized the need for both resource development and initiatives and programs that drive value at the grassroots level.   Prior to her appointment as interim CEO Brumfield most recently served as USA Triathlon's Chief of Staff and Chief Business Development Officer. She led the turnaround of USA Triathlon from a transactional entity to an organization celebrated for its service leadership by fostering a culture of collaboration both internally and externally. With a people-first approach, Brumfield helped USA Triathlon earn best-place-to-work recognition by Front Office Sports, Outside Magazine, and Colorado Springs Gazette.   In 2020 Brumfield was named the Chief Business Development Officer, in addition to her Chief of Staff role, and led business development and partnerships. Under her leadership,U USA Triathlon led unprecedented commercial growth and strategic partnerships, even while navigating the Covid-19 pandemic.   In her role as Chief of Staff, Brumfield was responsible for directing strategic planning, managing and streamlining the organization's operational plan, and overseeing cross-functional projects with large-scale organizational impact. She also directly oversaw business administration including human resources, finance, and information technology (IT), for three years.   Brumfield currently serves on the World Triathlon Audit Committee and was a member of the SportsBusiness Journal “Game Changers: Women in Sports Business” 2020 Class.   Prior to USA Triathlon, Brumfield worked in the endurance sports industry for nearly 20 years across a number of roles that gave her both a broad understanding of the business of the sport and the opportunity to grow and inspire triathlon communities at the local level. Most recently, she was a founding member of the Virgin Sport start-up in Sir Richard Branson's global Virgin Group. Before Virgin, Victoria's roots were deeply embedded in triathlon as the former Event Director for the New York City Triathlon, IRONMAN US Championship, 2003 ITU World Cup in New York City, 2005 ITU Age Group World Championships in Hawaii, and 2004 USA Olympic trials for Triathlon, among others.   Brumfield is a passionate amateur short and long-distance triathlete and endurance athlete. She studied finance and earned a Master of Business Administration from the NYU Stern School Of Business. She currently resides in Colorado Springs, Colo.   You Get What You Give, Ask Primal Why By Bill Plock Nov 6, 2022–Denver  In 1998, The New Radicals released the song, “You Get What You Give” and it seems to have resonated strongly as a business mantra with premier cycling apparel manufacturer Primal of Denver.   As I looked around the room at the Four Seasons conference room during the PrimalBike 2022 gathering a couple of weeks ago, it dawned on me that between all of the rides represented here, well over $150 million is raised each and every year for a variety of causes; cancer, diabetes, Alzheimer's, Parkinson's, college scholarships, community causes and so much more.   Between the rides, tens of thousands of riders explore roads in every corner of America. The reason they were all in Denver? Primal, a thirty-year-old company supplies cycling clothing for all of these rides and the cyclists who spend hours raising money and a lifetime rolling on roads.   Thirty years ago, Dave Edwards made some cool cycling t-shirts and sold them out of the back of his car in Moab. They were a hit and one thing has led to another and thousands upon thousands of designs later Primal has evolved into one of cycling's top brands of cycling wear.   Each year, Primal invites some of their top customers to meet and discuss the “state of the union” in cycling events and ponder the future, and share ideas on how to improve events and the sport of cycling. This year's attendee's included leaders from MS, RAGBRAI, Bike New York, Pan-Mass Challenge, Outside, and many others. All of the organizations attending, some for-profit and most non-profits, raise enormous money, but so does Primal.   Since its inception, Primal has given away over 12 million dollars. Says founder, President/CEO Dave Edwards about the gathering, “the most meaningful part is making connections and sharing knowledge and experiences. We're privileged to work with incredible partners, and we wanted to provide an opportunity for them to get together in a setting that inspires learning, conversations, and relationship building that makes their events even better while getting more people on bikes.”   The Pan-Mass Challenge, in particular, raising $63million in one ride for cancer research leads the peloton of charity. Said President, Jarrett Collins, “Primal is a great partner for the Pan-Mass Challenge because they support many of our teams with high-quality kits, AND they give back to the fundraising efforts of those teams, all in the service of defeating cancer!”   The group had break-out sessions focused on discussing a variety of topics ranging from sustainability to trends such as gravel, or as Jarrett Collins termed, “unpaved”. Steve Schulz from Cycle Oregon gave us a peek behind the curtains of their Community of Giving (COG) program and the impact their ride has on its communities and how it helps build everything from community centers to improving community relationships.   The group took to the streets and rode bikes to further build camaraderie and consider ideas aimed at getting more people on bikes and raising more money.   Ken Podziba, President of Bike New York holds the largest one-day ride in the United States, the Five Boro Bike Tour with over 32,000 riders (303 articles about the ride HERE) and said of the conference, “the conference, which was interesting, engaging, informative, and entertaining, provided an opportunity to learn from and collaborate with some of our country's top bike event organizers.  I left Denver with a much greater knowledge of Primal's creative and managerial processes, learning things we can apply to our events, and making some awesome new friends – now that's a successful conference!”   If you measure yourself by the peers you attract, Primal has attracted many of the best of the best when it comes to top cycling events and raising money for good causes. You Get What You Give seemed more than obvious at PrimalBike 2022.   Aspen unicyclist left his mark on famed Iron Horse Bicycle Classic It's only fitting that Aspen's Mike “Pinto” Tierney is going out “No. 1” in the Iron Horse Bicycle Classic.   Not “No. 1” as in the fastest in the famed race and recreational ride between Durango and Silverton. Nor did he log the most years riding in the event, which celebrated its 50th anniversary this year on Memorial Day Weekend.   Instead, he is the guy who has turned heads for tackling the grueling 47-mile ride over two mountain passes exceeding 10,000 feet on one wheel.   In Aspen, Tierney is famed for working 40 years on the exalted Aspen Highlands Ski Patrol and for ­regularly riding his unicycle up Independence Pass and Maroon and Castle Creek roads — and even on a ­variety of mountain bike trails in the Roaring Fork Valley.   In Durango and Silverton, he's known as the crazy dude who rides a one-wheeled cycle with no brakes up and down some of the most challenging passes in Colorado.   “A 63-year-old unicycling 50 miles from Durango to Silverton sounds a little crazy. I don't mind being called crazy,” Tierney said.   This year's event was his eighth and final Iron Horse. “I was the only unicyclist to do it, ever,” he said. Others started, none finished. He heard of a unicyclist from Cortez who rode the route, just not during the Iron Horse.   Unicycles weren't allowed in the event prior to 2005. Rules changed and Tierney jumped at the opportunity — and promptly got humbled. Six unis started. The other riders dropped out along the route. Tierney started with the two-wheeled riders and was quickly left in the dust. One restaurant hung a sign on the door saying, “Free food to Lance Armstrong and any unicyclist that finishes.” By the time Tierney finished, the restaurant was closed for the day because all riders had long since finished.   He changed strategy the next time he rode it in 2015. He started an hour early and got the flats north of Durango out of the way. In that and subsequent years, he got used to the racers sweeping by him on lower Coal Bank Pass, then the recreational riders catching him higher up the major ascent. He completes the ride between 6 and 6.5 hours.   It's not about finishing fast. It's about finishing on one wheel. Other cyclists marvel at how he can tackle the steep ascents and hair-raising downhills on a cycle with one speed and no brake. He rides a 36-inch wheel. He grinds up with 170mm crank arms and swaps them out to 140mm for the downhills.   Over the 45 years since he started riding a unicycle, he's learned to seek the slow cadence of pedal strokes on the downhill. If he cannot maintain it and gets going too quickly, he's got to jump off. He's never had to do it in his eight Iron Horses. While bicycle riders get to coast on the downhills, Tierney still has to work.   For Tierney, it was particularly humbling to get accolades in a couple of notable celebrations of the Iron Horse's 50th anniversary. There is a section about him in a book marking the anniversary, “Fiftieth Anniversary, Looking Back Racing Forward” by John Peel. His accomplishments also are included in a special exhibit at Fort Lewis College's Center of Southwest Studies. The exhibit, “Looking Back, Racing Ahead: 50 Years of the Iron Horse Bicycle Classic and Durango Cycling Culture,” is on display until spring 2023.     Invitation to TriDot Pre Season Project The Preseason Project® is a triathlon research initiative that helps TriDot quantify and enhance the performance gains that TriDot's Optimized Training™ delivers over training alternatives. Welcome to the 2023 TriDot Preseason Project (PSP) application.      Submit this 2-minute app to qualify for 2 FREE months of optimized triathlon training with the TriDot Mark Allen Edition.   PSP is an annual R&D initiative that helps triathletes reach their true performance potential through optimized preseason training. It also quantifies the substantial performance gains that TriDot's Optimized Training delivers over training alternatives.   You qualify for the FREE training if you meet the following criteria: Planning an Olympic, Half, or Full triathlon for 2023 season Train using a device with GPS and/or power Have not used TriDot in the last 6 months Not a professional triathlete Enthusiastic and motivated to get a jump start on your season! * Applications are reviewed and accepted on a first-come basis and must be fully completed to be considered.    Register For Free   Video of the week: 2022 World Triathlon Championship Series Bermuda: Elite Women's Highlights   2022 World Triathlon Championship Series Bermuda: Elite Men's Highlights   Closing: Thanks again for listening in this week.  Please be sure to follow us @303endurance and of course go to iTunes and give us a rating and a comment.  We'd really appreciate it! Stay tuned, train informed, and enjoy the endurance journey!

Mary Wittenberg is president of League One Volleyball (or LOV), a new, first-of-its-kind volleyball community with a network of junior clubs across the country and a developing pro women's volleyball league. At Canisius College she was a coxswain for the men's rowing team and an avid runner. She earned a law degree from Notre Dame University Law School, where she trained with the men's undergrad cross-country team because there was no women's team. In 1987, she won the Marine Corps Marathon in a time of 2:44:34 qualifying her for the 1988 Olympic marathon trials. After working at a law firm for more than a decade, she joined New York Road Runners. In 2005, she was named President and CEO, and Race Director of the New York City Marathon, making her the first female race director of a World Marathon Majors race, and the first female leader of the world's premier road running organization. She is also former CEO of Virgin Sport and former president of EF Education First Pro Cycling Team.

We've been living through a period of self-containment and, for many of us, self-reflection, so it's no surprise that part of that reflection has been about what we feed ourselves, leading to more of us turning to healthier alternatives when looking for snacks and meals. The healthy-eating space is a competitive one where every brand needs to find its own niche and personality in order to appeal to engage its audience. Some do this by purely entertaining the crowd, but some put more thought into the well-being value of the message they drive via more educational brand content, mirroring the nourishing qualities of their products. To discuss this ever-evolving, growing space within the consumer market are two women who have seen a need to provide more nourishing options and built their businesses and brands around that.Bay Burdett, founder of Bay's Kitchen, which produces award-winning Low FODMAP, Gluten-Free and Dairy-Free foods, most of which are Vegan too. The product range included sauces, soups, stocks and condiments. A long-term sufferer of IBS, Bay's aims are to produce food and recipes that allow families to enjoy meals together, regardless of dietary restrictions, to take away the pain and discomfort many people experience due to the food they eat, while increasing awareness of the condition and removing the ‘taboo' that surrounds IBS. Bay's Kitchen is stocked widely, including at Amazon, Ocado & Morrisons.Kate Percy - Kate has written three best selling cookbooks and established an award-winning range of healthy energy snacks, Kate Percy's Go Bites, while spreading what she calls #Enerjoy; the joy of good energy, vitality and happiness through her brand, Kate Percy's. Founded in 2008, Kate has been developing recipes and nutrition educational resources for a growing community of people and families; her #Cook5WithKate campaign challenges, inspires and supports families with the skills to cook at least 5 recipes from scratch. She has also developed healthy eating programmes for the BBC and Virgin Sport. See acast.com/privacy for privacy and opt-out information.

Joe and Tom are joined by Mary Wittenberg, President of Commercial EF Education First Pro Cycling, to discuss working under Richard Branson, the current pro cycling scene, marathons, and more. Mary helps position the team for future success and promotes EF's mission of opening the world through education by encouraging people to step outside of their comfort zones and explore the world. Her experience in the running and endurance space spans 20 years as she recently served as the founding CEO of Virgin Sport and prior to that was the long-time CEO of New York Road Runners and race director for the TCS New York City Marathon. Become familiar with this prominent woman leader in sports on your next bike ride on this edition of The CUSP Show. || @marywitt || The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). The show is produced by Tom Cerny (@Tom_Cerny19), Taylor DeBernardo '21 (@TDeBernardo33), and Ben Walsh '21, with Cameron Morris '21 (@CameronM0rr1s) managing social media efforts.

We talk to Mary Wittenberg, lifelong runner, current president of EF cycling, former CEO of Virgin Sport’s Virgin Group, and for 17 years she was CEO of NYRR. We talk about Mary’s start in the sport and how she went from a law career to leading the NYRR, her visions for the sport, how she intentionally marketec the pro athlete and advocated for the female athletes, and what her goals and visions are in the cycling space.0-10-Molly And Ro discuss some recent world records: Letesnebet Gidey’s 14:06! And Peres Jepchirchir’s women’s only 1:05:15 to win the recent World Half Marathon Champs 11-14: what about cycling and running draws Mary in as a fan and participant (although she is a runner for life)14-18: Notre Dame connections: Mary somewhat of a trailblazer for ND women’s XC team How her early experiences racing behind Joan and the best lead to realizing the inspiring power of promoting and relating the pros to the other participants19-first marathon experience was trial by fire of sorts in stacked field “I think my whole why in life has been to help other people unlock their potential”“It was a big advantage playing sports with men, because in my career i didnt think twice about saying it straight,and expecting that I should be in the room and at the board room table too because that was the case with sports. It helped me unlock my best, and so in wanting that for others I’ve always appreciated that professional athletes who rise and fall every day and don’t have these straight trajectories, they can be really really inspiring to regular people so I’ve always liked to establish that connection whenever I can”22-How Mary got to NYRR30- As an industry we have to keep learning and striving for equality“Athletes are never going to have leverage, they have it late in career but, that’s where leadership comes in at all these companies...it’s hard for young athletes and young people to have leverage”33-she’s focusing on safety for all ridersWhy not well covered womens’s fields? Less financial support etc. “It’s overdue”36: what we can learn from pro cycling in covering endurance events well 44“I don’t think women’s sports are a charity-I think women’s sports are good because they’re great athletic performances and I think these leagues and the like can be great businesses over time-maybe that’s something we learn- don’t treat it like a charity treat it like an entertainment prospect treat it like a business treat it like a movement’45-expanding the diversity in cycling48- what’s it take to be a great cyclist? Part endurance part dare devil (link BelieveIAm worrier vs warrior blog and quiz)51-Mary’s story: “ We get to keep going and learning. …”@Marywitt@marywrunsGreat article here on Mary via Thrive

"Start stuff. If you believe in something, just start it." —Mary Wittenberg It was an honor to host this live show at New York Road Runners the day before the United Airlines NYC Half. I was joined by four exemplary leaders in the running community: Mary Wittenberg, former NYRR and Virgin Sport president and CEO; Christine Burke, VP of Strategic Partnerships and Runner Products at NYRR; Leigh Anne Sharek, co-founder of Brooklyn Track Club; and Carly Gill, a 2:47 marathoner and one of the women behind Runner Braids. These women candidly shared their stories of success, failure, and what it's like to feel shaken to your core or rattled with insecurity. They talked about starting movements, social media, FOMO, and dealing with injury, and we talked about how to make running more inclusive. We wrapped it all up with a very special audience-participation-required edition of the Sprint to the Finish. Thanks to New York Road Runners for sponsoring and hosting this live show, which took place at the NYRR RUNCENTER Featuring the New Balance Run Hub. Go to nyrr.org/runcenter for a full calendar of FREE events like the Ali on the Run Show LIVE event, plus group fitness classes, themed group runs, course strategy sessions, and book signings.   What you’ll get on this episode: The significant moments in women’s running that have most inspired the women on the panel (4:00) On getting into running at a young age, and whether it was discouraged or encouraged (7:30) Running as an individual pursuit vs. team sport (11:00) On pink at women’s races (14:00) How do we make running more diverse and inclusive? (21:00) On insecurities and failures (28:30) Reflecting on the running industry and ourselves as runners (36:00) What do we wish men understood about being a female runner? (46:00) The downsides of social media in the running world, and falling into the comparison trap (49:10) What’s next for everyone? (54:00) A very special Sprint to the Finish (56:45) Stuff we mention on this episode:  United Airlines NYC Half NYRR New York Mini 10K Shape Half Marathon Alison Desir & Harlem Run Brooklyn Track Club TCS New York City Marathon Strava (use code ONTHERUN for a FREE month of Strava Summit!) Follow Mary: Instagram @marywruns Twitter @marywitt Follow Christine: Instagram @christinerburke Follow Leigh Anne: Instagram @wicked.la Follow Carly Instagram @carlysheree Follow Ali: Instagram @aliontherun1 Facebook Twitter @aliontherun1 Blog Strava Listen & Subscribe: Apple Podcasts Spotify SoundCloud Overcast Stitcher Google Play SUPPORT the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!

“My greatest fear is letting fear get in my way.” —Mary Wittenberg Mary Wittenberg is the former president and CEO of New York Road Runners and race director of the New York City Marathon, and was the Global CEO of Virgin Sport. Her titles are impressive, and she has the legacy to match. Mary has had an incredible impact on running. She is largely credited for turning marathon running into a spectator sport, and for getting female professional runners to be compensated appropriately. Mary was the brains behind the creation of the World Marathon Majors series, and she was at the helm of NYRR in 2012, when she and the city had to make the very public and controversial decision to cancel the New York City Marathon in the wake of Hurricane Sandy. On this episode, she talks about what it was like making that call, how she went from law school to big law to being a powerful force in the American running boom, and what's next for her since leaving Virgin Sport. Thank you to AfterShokz for sponsoring this episode of the Ali on the Run Show! CLICK HERE for $55 off your wireless headphone bundle!   What you’ll get on this episode: Mary explains whether she’s always been someone who loves being busy and super active (2:00) What it was like growing up surrounded by men, and how that impacted Mary’s future (4:00) How — and why — Mary went from law school to big law to the sports industry (7:20) Mary opens up about her decision to wait to have children because of her career (13:45) What it was like being race director of the New York City Marathon (15:00) Mary shares her favorite memories from her time at New York Road Runners (29:15) What it was like being a race director in a post-Boston Marathon bombings world (32:20) Mary opens up about the 2012 New York City Marathon, and the decision to cancel the race after Hurricane Sandy — plus how she came back from that difficult time (36:50) Who gets to hold the tape at the marathon finish line?! (45:45) Why Mary left NYRR for Virgin Sport, and what it was like working with Richard Branson (48:00) Whether Mary has ever regretted leaving her dream job at NYRR (53:00) What it was like when Mary finally got to run the New York City Marathon for the first time in 2016 (57:00) Mary offers her best advice for women in male-dominated industries (59:20) What’s next for Mary Wittenberg? (1:01.15) What we mention on this episode: New York Road Runners TCS New York City Marathon Virgin Sport University of Notre Dame Molly Huddle Marine Corps Marathon Peter Ciaccia Percy Sutton Harlem 5K New York City Half Popular Brooklyn Half Fifth Avenue Mile Alison Desir John Honerkamp Follow Mary: Instagram @marywruns Twitter @marywitt Follow Ali: Instagram @aliontherun1 Facebook Twitter @aliontherun1 Blog Strava Listen & Subscribe: Apple Podcasts Spotify SoundCloud Overcast Stitcher Google Play SUPPORT the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on Apple Podcasts. Spread the run love. And if you liked this episode, share it with your friends!

Why would someone run, or do any exercise? Should it be fun, or just lead to an outcome, and how do we find out what really makes us tick? Virgin Sport are trying to do things a little bit differently, their races, the charities they support, their initiatives, and their brand value of 'business for good'. I chat to general manager and keen marathon runner Jessica Frey at Virgin Sport to see what they are up to. Check out virgin sport at: https://uk.virginsport.com 

This week the GymWits interview Jessica Frey if Virgin Sport. Jessica is a distance runner and has competed more that 20 marathons and ultra marathons. She shares some awesome running tips with the GymWits. They also talk about her work with Virgin Sport and how to make fitness fun.  For more on Virgin Sport check out their website   Take a minute to fill out our survey: https://survey.libsyn.com/thegymwits For more information, check us out at www.TheGymWits.com If you like what you hear, please rate us on Apple Podcasts.  Have an iOS device? Download the GymWits App for bonus content and up to the minute updates.  Questions and comments can be sent to TheG ymWits@gmail.com  Social Media Facebook Instagram Twitter Pinterest    

On this weeks show we talk to Jessica Frey, General Manager at Virgin Sport and Nick Kershaw from Impact Marathons about the different events they help to coordinate. We get 'contemplative' about how and why we choose our races, Jermaine explains his dodgy Instagram pics and Shaun demonstrates his knowledge of celebrity reality shows. If you like this episode please SUBSCRIBE to get every episode delivered to you before everyone else.  Join the conversation! If you want to join in, request a guest or chat about this episode then head over to the Strava Group (https://www.strava.com/clubs/144083) Follow us on Twitter (https://twitter.com/letsgetrunning) | Instagram (https://www.instagram.com/letsgetrunning/) | Email us | Buy merch at the shop. (https://www.letsgetrunning.co.uk/shop?category=Running+Clothing) Lastly, don't forget to rate and review on iTunes! (https://itunes.apple.com/gb/podcast/lets-get-running-podcast/id1392963885?mt=2&app=podcast)  

What if your prosperity was quantified by the number of people you inspired? Or how you overcame in the face of tragedy? Or perhaps in the way you empathize with people daily? If success was measured by your goodness, would you be flourishing? We often think of success as a monetary value or a name on the side of a building, but what if our guest today were to tell you that her success stems from fulfillment? And not necessarily her own. Our guest today is not only inspiring others to find fulfillment in their lives but is using their success to fuel her own fulfillment. Mary Wittenberg is the CEO of Virgin Sport, a movement that is revolutionizing fitness while inspiring people to move together. Mary helps orchestrate large festivals meant to bring people together in hopes that through the power of movement and exercise, she can connect cultures and inspire people to live healthier lifestyles, not only physically but emotionally. Mary regularly accentuates the importance of kindness and empathy in creating a better tomorrow. Everything that is shared at a Virgin Sport festival, whether it be laughter or a healthy hunger for competition, is meant to be echoed throughout communities everywhere, especially after the event ends. Through kind hearts, and a few push-ups, Mary has created an environment that will ineluctably push us into a better tomorrow. “Make the most out of every day. Look forward to tomorrow. Leave the wake of the day before far behind the boat.” Some Questions I Ask: Why do you run? (2:43) Who were you before all of your accomplishments? (3:29) Was there ever a time where you felt like you weren’t good enough? (10:37) What drives you? (20:15) Did you ever have the sensation that your time was running out to achieve certain things? (27:47) What is your dream for Virgin Sport? (51:50) What is your mantra today? How has it changed over time? (54:24) What is the legacy you want to leave the world? (01:02:54) In This Episode, You Will Learn: The importance of learning from experiences (14:35) Mary getting caught up in what she knew (24:53) The power of pausing (33:11) Mary’s way of assuring sure she gets what she requires out of her life (38:25) Trusting the process of decision making (41:00) The “give it a go” spirit infused in Virgin Sport (50:34) Being a well-rounded leader (58:50) Plus much more...

Who can say they've been hand picked to fulfill a dream? Mary Wittenberg can! David Cogan host of the Eliances Heroes show interviews her and talks about being recruited by Richard Branson to head up Virgin Sport with the mission of bringing to life his passion to get people moving through sport. Virgin Sport including Sir Richard and Mary created the San Francisco Bay Half Marathon to be "sport with a twist and shout" www.virginsport.com www.eliances.com

Who can say they've been hand picked to fulfill a dream? Mary Wittenberg can! David Cogan host of the Eliances Heroes show interviews her and talks about being recruited by Richard Branson to head up Virgin Sport with the mission of bringing to life his passion to get people moving through sport. Virgin Sport including Sir Richard and Mary created the San Francisco Bay Half Marathon to be "sport with a twist and shout" www.virginsport.com www.eliances.com

Ever wondered why Richard Branson has such a penchant for ludicrous sportswear? It's possible that Mary Wittenberg was thinking the same thing when she opted to leave her job as CEO of the New York City Marathon organiser the New York Road Runners (NYRR) to lead Branson's sports participation start-up Virgin Sport in 2015. In this wide-ranging conversation, Wittenberg covers: - Branson's pitch to her and why she left NYRR; - The purpose-driven mission of Virgin Sport and how it's tapping into the mass participation boom; - The commercial opportunities associated with holding 'festivals of sport' in the UK and US; - The organisation's goal to get people active, and how it starts with number one; - Why Airbnb is a model organisation for people in the 'experience business'; - The factors fuelling the mass-participation boom, and the practitioners and applications offering something new.

Current Virgin Sport CEO and former NYRR CEO Mary Wittenberg talks with Jeff Eisenband about being Chief Exercise Officer for Richard Branson's new company and bringing an event to San Francisco (2:05), watching New York Road Runners grow over two decades (12:05), how she met Branson (16:20) and the fitness of Branson and Barack Obama (22:58).

(Bloomberg) -- Bloomberg Markets with Carol Massar and Cory Johnson. GUEST: Richard Charles Branson Founder Virgin Group Discussing the creation of Virgin Sport with Virgin Sport CEO Mary Wittenberg and potentially getting back into the U.S. airline business after tussling with Alaska Air Group.

(Bloomberg) -- Bloomberg Markets with Carol Massar and Cory Johnson. GUEST: Richard Charles Branson Founder Virgin Group Discussing the creation of Virgin Sport with Virgin Sport CEO Mary Wittenberg and potentially getting back into the U.S. airline business after tussling with Alaska Air Group. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com

On Friday evening, I was invited to be part of Tracksmith's panel discussing the future of the sport with Mary Wittenberg and Toni Reavis. It was moderated by Tracksmith's Matt Taylor Mary's got some interesting projects about the launch with Virgin Sport after a remarkable career with New York Road Runners. She discusses some of what she's been working on as well as her experience from the race management and development side of things. Toni's voice has been heard on countless marathon broadcasts and he can recite running history like no other. I'm there as the resident millennial and to shed some wisdom on the media side of things and where we see things going. Give the panel a listen and if you're in Boston, be sure to check out Tracksmith's new TrackHouse location at 285 Newbury St.. Subscribe to the podcast on iTunes. Recommend it to a friend. Take their phone and leave a five-star review:

Mary Wittenberg & Virgin Sport - Social Movement  As CEO of the New York Road Runners from 2005 to 2015, and having been involved with them since 1998, Mary Wittenberg helped the NY Marathon grow to include 400,000 participants, including 120,000 school children across multiple events and helped found the World Marathon Majors which connected the marathons in Boston, Berlin, London, Chicago and New York.  Since stepping down from NYRR, Mary is now Global CEO of Virgin Sport and together with Richard Branson, she is re-inventing group athleticism to encourage as many people as possible to experience social running.  Virgin Sport has four weekend multi-events on the calendar with more to follow. And you know if Richard Branson is involved, these fitness festivals will truly be special. In this episode Mary tells us about the philosophy behind Virgin Sport and how they are engaging athletes of all levels. She also goes into detail about the events currently on the calendar as well as what the future of Virgin Sport looks like.  She shares her experiences of running, both as an athlete and as a race organizer and group leader. Her passion for running and fitness shine through in this conversation.  She is an inspiration and we are all very lucky to have her join us on Run To The Top. Here are some of the topics we’ll discuss today: How Mary’s rowing team led to her becoming a runner What Mary did as CEO of NYRR and how the youth program grew under her leadership What it was like to run the NYM after being the CEO. Why she believes running is for just about everyone, especially kids The current and future vision of Virgin Sport Questions Mary is asked: 3:14 What is your background as a runner? 4:40 How much has competitive running changed since you were a more serious athlete? 6:13 Had it been an available option would you have continued post-collegiate running? 6:57 Do you still run now? 8:22 What was it like to run the New York Marathon after having been the director for so long? 11:53 What did being the CEO of New York Road Runners entail? 15:33 Why did you feel it was so important to build it at a youth level vs. focusing on adults? 17:20 Of the 50+ NYRR events, which is your favorite? 18:10 What about being the first female marathon race director? 19:29 Why do you think it’s important to have other events outside of traditional marathons for people to choose from and do you think other cities will adopt these, too 21:31 What about your current job as CEO of Virgin Sport? 23:33 What can you tell us about these initial four festivals you have scheduled? 26:08 Can people pick and choose which events they want to do, can they do all of them? 27:18 How do potential future events look for Virgin Sport beyond these first four cities? 28:43 How could someone get involved in these events? 30:03 What is it about running that makes you want to share it with as many people as possible? 31:56 Where you would like Virgin Sport to be in 10 years? 33:07 What can more recreational runners do in their own world to inspire others? 34:57 What do you think about Park Run? 38:09 The Final Kick Round Quotes by Mary:  I think there’s many more opportunities today for young runners and athletes in other sports that switch to running to find a post-collegiate running group and run pretty seriously. You realize as time goes on that there are still roadblocks to women in leadership. If you fit running and some high intensity running into your life, it may be the best way for you to get healthy and fit. It’s not just about the marathon. I have always had this burning desire to take the model of community based running and fitness on the road. We’re in the experience business. Our Proposition is based on bringing people together. For us, the challenger in the industry is not other people putting on events, because from a mission of purpose that’s awesome they’re doing that. Our challenge is the things that stop people; the comfortable bed, the super-busy workday. Just by getting out the door every day, you inspire people. When people see people running, other people realize: ‘Oh. maybe I can do that, too.’   Mentioned in this podcast:  Virgin Sport Homepage NY Road Runners The New York City Marathon Park Run Book: A Race Like No Other; Liz Robbins Book: Once a Runner; John L. Parker, Jr. Book: Running With the Buffaloes; Chris Lear FloTrack Runner's World Ask Lauren Fleshman Garmin watches and wearables Strava Homepage Runkeeper Homepage   We really hope you’ve enjoyed this episode of Run to the Top. The best way you can show your support of the show is to share this podcast with your family and friends and share it on your Facebook, Twitter, or any other social media channel you use. If more people who know about the podcast and download the episodes, it means I can reach out to and get through to the top running influencers, to bring them on and share their advice, which hopefully makes the show even more enjoyable for you! -- Thank you to our sponsors for supporting Run to the Top Enter to win a FREE 6-Pack of Perfect Amino from BodyHealth Use coupon code TINA for 10% off at Saucony.com

On this episode, I share my list of the top 10 people (and one dog!) who have had the most profound impact on my life since becoming a runner. Show Notes: 10. Bethany Lyons Follow Bethany on Instagram: https://www.instagram.com/bethanyalyons/ Lyons Den Power Yoga: http://lyonsdenpoweryoga.com/ Bethany Lyons on Ali on the Run: http://www.aliontherunblog.com/2017/02/27/bethany-lyons-soulcycle/ 9. Emily Faherty Follow Emily on Instagram: https://www.instagram.com/emfaherty/ November Project: http://november-project.com/ 8. Sara Beaney Follow Sara on Instagram: https://www.instagram.com/sarabeaney/ 2016 New York City Marathon Recap: http://www.aliontherunblog.com/2016/11/07/new-york-city-marathon-2016-recap/ 7. The Sweat Squad Kelly Hogan: https://www.instagram.com/kellyhoganrd/ Lindsay Kos: https://www.instagram.com/lindsaykos/ Meggie Smith: https://www.instagram.com/mbsthinks/ Susan Pass: https://www.instagram.com/susanruns/ Megan Harrington: https://www.instagram.com/meganireneh/ The Day I Felt Like a Runner blog post: http://www.aliontherunblog.com/2011/05/25/the-day-i-finally-felt-like-a-runner/ 2011 Hamptons Marathon recap: http://www.aliontherunblog.com/2011/09/25/i-am-a-marathoner-the-official-hamptons-marathon-recap/ 6. Mary Wittenberg Follow Mary on Instagram: https://www.instagram.com/marywruns/ New York Road Runners: http://www.nyrr.org/ Virgin Sport: https://www.virgin.com/richard-branson/introducing-virgin-sport Project Start: http://womensrunning.competitor.com/2016/09/inspiration/project-start-5-runners-stories_65371 5. Ellie 4. Coach Cane Follow Coach Cane on Instagram: https://www.instagram.com/coachcane/ Nicole Sin Quee: https://www.instagram.com/sinquee/ Episode 2 of the Ali on the Run Show: http://www.aliontherunblog.com/2017/03/01/episode-2-brian-cristiano-married-someone-crohns-disease/ 3. Brian Cristiano Follow Brian on Instagram: https://www.instagram.com/boldceo/ 2. Emily Halnon Follow Emily on Instagram: https://www.instagram.com/emilysweats/ Episode 1 of the Ali on the Run Show: http://www.aliontherunblog.com/2017/03/01/episode-1-ultramarathoner-emily-halnon/ 2012 Manchester City Marathon recap: http://www.aliontherunblog.com/2012/11/06/from-413-to-351-my-manchester-city-marathon-recap/ 1. Meghan Conroy Follow Conroy on Instagram: https://www.instagram.com/mcon28/ Follow Ali: Instagram: https://www.instagram.com/aliontherun1 Twitter: https://twitter.com/aliontherun1 Blog: http://www.aliontherunblog.com/ Strava: https://www.strava.com/athletes/13333410 Thank you for listening to and supporting the Ali on the Run Show! If you’re enjoying the show, please subscribe and leave a rating and review on iTunes. Spread the run love!