Lean Out Your Business Podcast

What would happen in your business tomorrow if you had to step away today? Is your team truly ready to take charge, or are there hidden gaps holding them back?  In this special episode of Simplify to Scale, Jessica and Annie talk about what it takes to keep a business running when the founder or a key leader has to step away. They focus on how important it is to build trust within the team and with clients. They also talk about planning ahead by creating clear processes, sharing responsibilities, and keeping communication open. They use real examples to show how teams can step in and handle things when needed. Jessica and Annie explain how to tell if a team is ready to take more responsibility, and what signs show they may need more support. They share useful tools like keeping task boards updated and making sure everyone knows where to find passwords and other important information. The conversation also includes fun moments as they look back on their first times stepping into leadership roles and remind listeners that things don't have to be perfect. If you're a founder or operations leader who finds it hard to step back, this episode offers helpful advice to get your team ready and take a break with confidence. Press play and subscribe for more ideas to help your business grow at a steady pace. In this episode, we discuss: ·        Building trust with team and clients ·        Delegation and ownership of responsibilities ·        Importance of documented SOPs and cadences ·        Empowering teams and fostering independence ·        Recognizing readiness and signs of unpreparedness     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

What if the key to thriving as a millionaire in today's world isn't more hustle, but deeper alignment? Are you leading your business with soul, or stuck in outdated strategies that no longer serve you? In this episode I sit down with Kim Woods, to talk about what it takes to truly thrive as a millionaire in the new era, blending business strategy with intuition and soul alignment. She is New Era Millionaire Maker and her mission is to help you live your soul mission and usher you into the New Era. Kim combines her 25+ years of C-Suite business growth strategies with the ancient wisdom of astrology to align business owners with their soul mission and break outdated success paradigms. We explore what the "new era" really means, how old ways of operating are shifting, and ways you can harness both masculine and feminine energies for real growth. We also share insights from Kim's new book and discuss why finding and leaning into your own intuitive success signature is such a game-changer for leaders and entrepreneurs. Our conversation is filled with fun stories, practical wisdom, and examples on how to make decisions, connect with your mission, and let go of outdated paradigms. We talk through the importance of knowing, liking, and trusting yourself first, along with practical ways to bring these ideas into your business and life. There's real value in understanding your unique energy signature, which Kim explains with her signature quiz and a peek into her holistic approach. Ready to learn more about your own signature and step boldly into your next level? Grab Kim's book, take the quiz, and connect with us. Let us know your signature and join the conversation—your most aligned version is waiting! "It always starts with you." - Kim Woods   In this episode, we explore: Defining and embracing the "new era" Blending feminine and masculine energies Individual alignment with soul mission Unique, signature-based approaches to success Distinguishing from outdated business paradigms     Links: https://www.kimwoods.com/ https://www.kimwoods.com/podcast/   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

What unique or creative referral ideas could you implement in your own business to stand out and stay memorable in your industry? Are your referrals driven by genuine advocacy, or by what's in it for them? In this episode, I shared insights on building a strong referral system that truly works. I talked about how referrals remain one of the most powerful ways to grow your business, especially as traditional selling methods slow down. I explained the importance of understanding whether someone refers you for the love of you or for the love of themselves. This means knowing who truly advocates for you and who needs a little something extra to promote your work. I shared real-life stories, like my experience purchasing a bulk order of Mike Michalowicz's book to access a unique bonus, which led to creative ways to connect with my own network. I emphasized the value of making your referral requests simple, providing resources like swipe copy, and focusing on the overlap between those who believe in you and those who benefit directly. If you found these ideas helpful and want to build a referral strategy that feels good for everyone involved, please share this episode with friends or colleagues who might benefit too. I would love for you to rate and review the show so more entrepreneurs can learn how to scale businesses they love. Don't forget to subscribe and join me next week!   In this episode, I discuss: Building intentional referral systems Providing easy-to-share referral tools Targeted invitations vs. mass outreach Qualifying and incentivizing referral partners   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

What does it really take for a team to stay aligned and motivated when everything feels uncertain in the “messy middle” of scaling a business? As a founder, are you being transparent enough to make your team feel seen and valued, or are they navigating change in the dark? In this episode, we explore what it really means for teams to navigate the “messy middle” when a business is scaling. Sharing honest personal experiences, we talk about the challenges and growth that happen as teams work through transitions, shifting roles, and new goals. We highlight the importance of transparency and communication from leaders, so team members feel seen and valued, not left in the dark about the changes around them. We also discuss why ongoing investment in team development pays off, focusing on building trust, empowerment, and loyalty. Instead of holding back, we encourage founders to support ongoing learning so everyone grows together. When teams feel trusted and invested in, they bring even more dedication and creativity to the table.  If you're a founder or a team member finding yourself in a season of change, we invite you to connect and have those important check-ins. Take a moment to chat openly about where you are and what support would help most. Your team is your greatest asset, and by working together through the messy middle, you unlock new opportunities for everyone. Thanks for tuning in, and let's keep scaling the right way. In this episode, we explore: •    Understanding the Messy Middle •    Importance of Transparency from Founders •    Navigating Change and Growth Pains •    Investing in Team Development •    The Costs and Benefits of Team Empowerment •    Advice for Teams and Founders in the Messy Middle   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.    

Are you curious about how a true high performing team can help you break free from daily operations and focus on bigger business goals? What would change for your business if every team member took inspired ownership and worked together toward a shared vision? In this episode of Simplify to Scale, I take you behind the scenes of my CSOO certification program and share insights on building a high-performing, self-led team. I talk about the difference between having a group of talented individuals and creating a team that truly works together toward a shared vision and goals. You'll learn why hiring the right people is just one piece of a much bigger picture, and how team structure and collective ownership are essential to getting founders out of the day-to-day. During the episode, I walk through strategies and real examples from my training sessions, breaking down the ecosystem approach that allows teams to fully align, communicate, and take inspired ownership of outcomes. I highlight how a true high performing team doesn't just operate individually but works as a unit, with each member committed to the overall success of the business. I also share tips on empowering your team to self-organize and collaborate without constantly needing direction. Don't forget to subscribe, leave a review, and join me next week for more strategies to help your business thrive. In this episode, I discuss: •    Building a High Performing and Self-Led Team •    The Myth and Reality of Self-Led Teams •    The True Path to Founder Freedom •    CSOO Certification Program   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

What does mindful leadership look like in your day-to-day work? How do you stay connected to your team as your business grows?  In this episode of Simplify to Scale, Jessica Maine steps in to talk about mindful leadership and how it's especially helpful as your business continues to grow. She shares her perspective on leading with empathy, intentionality, and self-awareness, making it clear that leadership is about caring for both yourself and your team. Jessica explains how mindful leadership can enhance your business, boost team morale, and create a positive work environment. Throughout the conversation, Jessica offers practical ideas for staying connected with your team and maintaining your own well-being. By sharing personal stories and actionable tips, she encourages leaders to check in regularly, listen with compassion, and build trust with their teams. Her approach helps leaders create spaces where people feel comfortable sharing feedback and growing together. If this episode resonated with you, drop a comment or share it with a fellow leader. Follow Simplify to Scale for more tips on growing your business with intention. In this episode, Jessica breaks down: •    Setting the Stage: Mindful Leadership •    Defining Mindful Leadership When Scaling •    Positive Impact of Mindful Leadership on Teams •    Practical Implementation of Mindful Leadership     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.    

What if the root of your team's challenges isn't the people, but the system they're working in? Are you solving problems… or just putting out fires over and over again? In this episode, along with Jessica Maine, we talk about how using an “ecosystem” mindset can change the way businesses solve problems and build stronger teams. We share a clip from one of our live Soul Collective training sessions, where we explain why seeing a business as a connected system helps leaders find the real cause of ongoing issues. With tools like the five whys and the fishbone diagram, leaders can fix the root problems instead of just patching things up. You'll also get a behind-the-scenes look at how these methods work in our community. We show how open conversations, teamwork, and creative thinking lead to better results. If you're a leader in strategy or operations, a coach, or someone helping teams grow, this episode is full of practical tips and real examples. If this episode gave you new ideas, we'd love for you to join the Soul Collective. Every month, we run live workshops, share helpful tools, and support you in streamlining your operations so you can grow with confidence.  In this episode, we explore •    Ecosystems Thinking in Business •    The Five Whys Method •    Fishbone Diagram •    Turning Root Cause Insights Into Action   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

How can brands maintain authenticity and a human touch while leveraging AI tools? What are some practical ways to simplify your content strategy and avoid "shiny object syndrome"? In this episode of Simplify to Scale, I sit down with Dawn Ferguson, a brand and marketing strategist with a passion for helping founder-led businesses shine. Together, we talk about how the marketing landscape is shifting with AI and what really makes a brand memorable in today's crowded digital space. Dawn shares how showing up authentically and putting a real face to your content can turn casual followers into devoted supporters. We also explore strategies that help businesses cut through noise, like focusing on your true audience, sharing aspirational results, and making your social profiles work harder for you. if you run a service or product-based business, Dawn's advice on making your brand relatable and inspiring is filled with practical tips! Also, we touch on letting go of cookie-cutter advice and finding a style that feels right for both you and your audience. If you're ready to make your marketing more impactful and authentic, tune in to this episode for ideas you can use right away. "People aren't buying your service—they're buying a new life, they're buying results, they're buying transformation." - Dawn Ferguson   In this episode, we discuss: •    The Changing Landscape and Future of Marketing •    Keys to High-Impact Branding in the Age of Noise •    Lessons from Big Brands •    What Turns Away Right-Fit Clients   Links https://sneakersandkale.com/ https://www.instagram.com/sneakersandkale     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

What unique challenges do you think each type of business faces when scaling? What does sustainable scaling mean to you, and what are some ways to avoid burnout as your business grows? In this episode, I share a behind-the-scenes look at my lean scaling system, developed from decades of experience working with founders and their right-hand leaders. I highlight the common pitfalls of scaling a business, especially when moving from multiple six figures to seven or beyond, and discuss how sustainable growth is all about making the right shifts in operations, leadership, and systems at the right time. Through personal stories and real client experiences, I talk about the unique challenges faced by both service and product-based businesses as they strive for higher levels of profit and impact. I introduce my certification programs designed for those looking to support founders as strategic, scaling-focused operations leaders—roles that go beyond SOPs and checklists to lead teams, manage systems holistically, and future-proof businesses. I emphasize the importance of investing in team members who can grow with your business and why having the right operations leader by your side is key for sustainable scale in today's fast-changing business landscape. If you want to learn more about my approach or are curious about strengthening the operations in your business, I invite you to join one of my upcoming open houses or workshops. It's a great way to discover how the lean scaling system and my certifications can help take your business to the next level. In this episode, I discuss: •    The Realities and Challenges of Scaling •    Business Cycles and Common Pitfalls •    Gaps in Existing Scaling Systems •    Scaling System and Its Unique Positioning •    My Certification Program     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

Is there really one “right” answer when it comes to pricing, hiring, or choosing the next tool for your business? What if the key to scaling your business isn't doing more—but thinking differently? In this episode of Simplify to Scale, I talk about how important it is to consider context when making business decisions. I explain that there isn't always one “right” answer—especially when it comes to things like pricing, building a team, or picking new tools.I share real examples from my consulting work to show how asking the right questions can help you find the best path for growth and long-term success. You'll see why I often say “it depends” and how that simple answer can lead to better, more thoughtful conversations. I walk through real situations where knowing a client's true goals and big-picture vision helped shape the right solution. This episode is packed with tips on how to build a profitable, scalable business without making things more complicated than they need to be. If you found this episode useful, don't forget to subscribe, rate, and leave a review to help more business owners learn how to grow in a sustainable way. In this episode, I discuss: •    The Critical Role of Context in Decision Making •    "It Depends" as a Consulting Mindset •    Real-World Examples Illustrating the Approach •    Dangers of Oversimplified Decisions   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.    

What should you focus on first when leaving a corporate job to start your own business? What are some of the identity shifts that entrepreneurs experience when transitioning from corporate to entrepreneurship In this episode of Simplify to Scale show, I talk with Deb Boulanger, CEO of Life After Corporate, about moving from a corporate job to starting your own business. She is a sought-after speaker, business mentor, and thought leader helping high-achieving women leaders successfully transition from corporate careers to profitable coaching and consulting businesses. Deb shares her thoughts on how the market is changing and why more people are starting coaching and consulting businesses after leaving corporate roles. She talks about the need to solve real problems and clearly explain the value of your offer. We also talk about challenges that come up in the early stages of building a business. These include creating a business model that works and not spending too much on branding before getting clients. We share ideas on pricing, how to position your offer, and ways to shift your mindset to stay focused on what matters most. Deb also talks about getting support from experienced professionals and focusing on work that helps the business grow. This episode is full of practical tips you can use. If you're thinking about starting your own business or want to grow the one you have, you'll find helpful takeaways here. "The sky is never falling, and it's a matter of keeping your head in the game and leaving yourself open to creative solutions." - Deb Boulanger In this episode, we explore: •    Building a Profitable Coaching or Consulting Business •    Key Factors for Profitability and Standing Out •    The Concept of Return on Advantage (ROA) •    Pricing and Positioning Strategies •    Practical Strategies for Success •    Overcoming Challenges and Business Scaling Links: https://lifeaftercorporate.com/   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.    

Are you working harder but still feeling stuck in the cycle of never-ending tasks just to keep your business growing? What if scaling your business didn't mean adding more stress and resources but actually required doing less in a smarter way? In this episode of the Simplify to Scale show, I talk about how businesses can grow in a way that lasts. Growth often looks exciting but can bring challenges and confusion. Many businesses work harder to earn more, but this can require more resources and lead to exhaustion. I explain why it helps to simplify how a business runs to support growth without adding extra stress or stretching resources too thin. I share lessons from my own journey and explain how planning, focused offers, and strong systems help businesses grow. By reducing dependence on the founder and building systems that improve how things work, businesses can increase profits and create space for strong leadership. This approach supports both the founder and the business over time. For those looking to improve how they grow their business, this episode provides useful steps to make smart changes. Join me in building a business that works for you, and be sure to leave a review for a chance to win a free coaching session. In this episode, I discuss: •    Introduction to Scalable Growth •    Effort Driven Growth vs. Scalable Growth •    Strategies for Achieving Scalable Growth •    How to Scale Without Burning Out   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.  

Welcome to Simplify to Scale Show! I'm so excited to introduce this rebranded version of the podcast, where we're sharpening our focus on what truly matters for sustainable growth: simplification. How can a business ensure it is on the path toward simplifying before scaling? What are some examples of common pitfalls businesses face when they attempt to scale too quickly? Scaling a business isn't just about getting bigger—it's about doing so strategically without adding unnecessary complexity that slows you down. Businesses naturally evolve from the "emerge and grow" phase into "scale and sustain," but if you don't simplify along the way, you risk operational chaos and inefficiency. That's why I emphasize integrating simplification strategies early, so second-time and serial founders can sidestep the common pitfalls of scaling. In today's episode, I'm diving into the complexities of modern business and why so many founders find themselves overwhelmed as they grow. Simplifying isn't just something you do before scaling—it's an ongoing strategy that ensures sustainable success. This rebrand reflects my commitment to blending the Lean Out Method with powerful, strategic insights to help you streamline operations, reclaim your time, and scale with clarity. To celebrate, I'm offering exciting opportunities—you can win a 90-minute coaching session or a 90-day lean-out planner to help you put these strategies into action. I'd love for you to be part of this journey! If this episode resonates with you, rate and review the show—it helps shape future content and supports our mission to help more founders simplify to scale. Let's get started! In this episode, I discuss: •    Purpose of the Rebrand •    Sustainable Success and Simplification •    Life Cycle of an Offer in Business •    Consequences of Not Simplifying •    Celebration of the Rebrand and Giveaways Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.    

Have you ever struggled to find the right people for your team? Are you wondering how to hire in a way that actually helps you scale instead of slowing you down?  In this last episode of Lean Out Your Business, I'm sharing a huge update—I am officially rebranding the podcast! But don't worry, my mission hasn't changed. I'm still here to help you simplify operations, scale sustainably, and create a business (and life) you love. This episode is all about hiring—a topic I'm incredibly passionate about, especially as I grow my own team. I walk you through my top hiring strategies, including why patience is key, how to get crystal clear on your business needs, and how to build a dream team that truly aligns with your culture. Plus, I'll share why skills alone aren't enough and how investing in the right onboarding process can make all the difference in scaling with ease. If you're excited about the new direction, hit subscribe and join me next week for episode 222! The same powerful content, a fresh new look, and so much more to come. And if you've been finding value in these episodes, I'd be so grateful if you could take a moment to rate and review—it truly helps me continue this journey with you! In this episode, I discuss: •    Introduction to Podcast Rebranding •    Team Building and Hiring Process •    Top Tips for Hiring •    Solid Onboarding Plan   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast  

What are some common mistakes businesses make when setting context for clients, and how can these be avoided? Wondering why some businesses effortlessly get glowing testimonials and referrals while others struggle to get noticed? In this episode, I dive into the critical importance of setting context for your clients in every business engagement. While it may seem like common sense, I've seen firsthand how gaps in communication can lead to dissatisfaction, lost referrals, and missed opportunities for testimonials. Even when you're delivering great work, a lack of clarity and visual representation can erode trust. I'll share real experiences from my own client engagements and break down the most common mistakes businesses make—like assuming clients always understand what's happening behind the scenes. I'll also give you actionable strategies to improve communication, provide consistent progress updates, and showcase results in a way that keeps clients engaged and builds lasting trust. By the end of this episode, you'll know exactly how to turn your clients into enthusiastic advocates who naturally refer your services. Let's lean out and level up together—tune in now! In this episode, I discuss: •    Setting Context for Clients •    Building a Lean Dream Team •    Recommendations for Better Client Communication •    Necessity of Clear Plans   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast  

Could the way you talk about pricing be unintentionally limiting your business growth and client relationships? What if shifting your focus from self-worth to client transformation could unlock more sustainable success? In this episode, I dive deep into the commonly used phrases "charge what you're worth" and "get paid what you deserve," uncovering the hidden pitfalls they create in business communication. While these statements may sound empowering, they can actually be misleading and even harmful—both to your personal self-worth and your business brand. I challenge you to rethink how these phrases tie your worth to monetary value and why it's crucial to shift the focus to client-driven value instead. I'll share practical insights on positioning, messaging, and enhancing perceived value—helping you move away from pricing based on self-worth and toward pricing that reflects the real transformation and results you provide. If you're ready to refine your business language, create a stronger brand, and build a more sustainable and scalable business, this episode is for you. Join me as I break down how to communicate your value effectively and set pricing strategies that benefit both you and your clients in the long run. Let's dive in! In this episode, I discuss: •    The Problematic Language of Pricing •    Worth vs Pricing •    Misguided Advice and Pricing Strategy •    Actionable Advice and Shifting Perspectives   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast    

Are you feeling stuck in the “messy middle” of scaling your business, unsure how to break past your current revenue plateau? What if the key to reaching seven figures isn't working harder or hiring more, but actually simplifying your business?  In this episode, I dive into the concept of scaling through the "messy middle"—the chaotic phase of growing a business from multi-six to multi-seven figures. This stage often comes with challenges like feeling trapped in daily operations, fluctuating profitability, and dealing with complex systems and team dynamics. I know this struggle firsthand, and it's what led me to develop the Lean Out Method and the Simplify to Scale system. I'll help you recognize when you're in the messy middle and debunk the common myths that keep business owners stuck—like the idea that more sales or a bigger team will solve everything. Instead, I'll show you why simplification is the key to scaling sustainably. I'll also introduce my SPSDI framework—focusing on Strategy, Planning, Systems, Team, and Insight—as the foundation of a scalable business. Ready to streamline your business and scale smarter? Join me for my free Scale Smarter Workshop at strategicopsinstitute.com/scalesmarter and take the first step toward simplifying your journey to success! In this episode, I discuss: •    Characteristics of the Messy Middle •    Personal Experience with the Messy Middle •    Common Misconceptions and Traps •    Steps to Break Through the Messy Middle   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast      

Are you unknowingly sabotaging your business growth with tempting shortcuts that lead to long-term struggles? What simple, smart strategies can you implement today to build a sustainable business without constantly pivoting? In this episode of the Lean Out Your Business podcast, I'm diving into the hidden dangers of taking shortcuts in your business. While quick fixes and overnight success strategies may seem appealing, they often lead to short-term wins but long-term headaches, leaving you stuck in a cycle of inconsistency and constantly reacting to problems. I'll share real examples of businesses that got caught up in shortcut traps—whether it was falling for overhyped promises or relying too much on AI without understanding how to use it effectively. I'll also talk about why doing what you love is important, but giving your business what it truly needs is essential for sustainable growth. That means focusing on both short-term wins and long-term strategies, so you can keep improving instead of constantly shifting gears. If you want to scale your business in a simple, sustainable way and avoid these common pitfalls, tune in to this episode. I'm also inviting you to join my free Scale Smarter workshop, where we'll dive deeper into strategies that actually work. You can register at strategicopsinstitute.com/scalesmarter to set your business up for long-term success. Let's grow smarter together! In this episode, I discuss: •    The Hidden Costs of Shortcuts •    Major Areas of Concern with Shortcuts •    Examples and Real-Life Scenarios •    Consequences of Overhyped Promises •    Strategies for Sustainable Growth     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast    

Have you ever found yourself second-guessing a decision?  What are the subtle signs your intuition gives you—and are you paying attention to them? How do you balance gut feelings with data when making big decisions in your business or life? In this episode, I dive into the power of intuition in decision-making. I share a personal story about a decision I kept going back and forth on—one that made me realize just how important it is to recognize and trust my intuition. When we learn to listen to those inner nudges, we can make choices that feel more aligned and ultimately lead to better outcomes. I also talk about how moments of reflection—especially during everyday activities like driving—help me process my thoughts and get to the root of what's really going on. If you find yourself constantly revisiting a decision, that might be your intuition trying to tell you something. While intuition is powerful, I also believe in the importance of data. The best decisions often come from a mix of both. There are times when intuition can see things that data can't—like when sensing market shifts or coming up with new, innovative ideas. Before we wrap up, I invite you to think about how your intuition shows up in your own decision-making. Try journaling about it or discussing it with someone you trust. You might be surprised at what you discover! In this episode, I discuss: •    Understanding Intuition in Decision Making •    External Recognition of Intuition •    Feelings Associated with Decision Making •    Blending Intuition with Data     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast    

Have you ever felt overwhelmed by your own goals at the start of the year?  Is your team aligned with the most important priorities, or are you stuck in busy work? In this episode of the Lean Out Your Business podcast, I talk about the common challenges business owners face at the start of the year. It's easy to get excited, set big goals, and then realize you've taken on too much. I share how to adjust your plans without guilt and refocus on what truly moves your business forward. I also touch on external challenges like economic changes and how they affect sales and growth. Instead of making quick, reactionary decisions, I explain why being strategic and intentional is key. Slow periods can actually be a great time to make smart changes that set you up for success. No matter how your year has started, this episode will help you reset, communicate clearly with your team, and stay focused on what really matters. Tune in for practical tips to keep your momentum strong and scale your business with confidence! In this episode, I discuss: - Handling Market and Economic Challenges - Actionable Strategies for a Successful Q1 and Year - Maintaining Mental and Emotional Balance in Business - Embracing New Beginnings and Energies   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast    

Are you the face of your business, but wondering how to scale without being involved in everything? How do you transition from a one-person show to a thriving, team-driven business without losing your unique touch? In this episode of the Lean Out Your Business podcast, I dive into a big question many entrepreneurs face: should you build a personal brand or a business brand? I share my own journey, including how I'm shifting things at Strategic Ops Institute, and why moving from a one-person show to a team-driven business is so important for growth. We'll talk about how to systematize your business, showcase your team, and blend personal and business branding in a way that still feels authentic but also scalable. I'll also share examples—like Richard Branson's Virgin Voyages—to show how the right balance between personal touch and brand identity can help your business grow. If you're looking to scale and aren't sure how to make this transition, this episode is for you! I'll walk you through practical steps to help you shift your business model. In this episode I discuss: - Scaling a Personal Brand - Challenges of Scaling a Personal Brand - Mental and Personal Growth in Scaling - Personal vs. Business Brand Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast          

What are some strategies businesses can implement to minimize the time spent searching for information? How can visionary leaders balance their innovative ideas with the need for implementation and maintaining focus on current projects? In this insightful episode, I am joined by Jessica Maine to dive deep into the intricacies of achieving operational efficiency. We talk about the importance of identifying and eliminating waste within a business, especially in small service-based businesses. I explain the ten critical areas of waste such as unnecessary complexity, incomplete work, and searching, which can drain time, money, and energy if not addressed properly. Together, we discuss real-world examples and practical steps for managing resources better, reducing delays, and maintaining high-quality work. We share the importance of constant evaluation and optimization to preserve the effectiveness of a business. Throughout the episode, we emphasize understanding and minimizing knowledge depreciation, highlighting the significance of timely refreshes in your content and the importance of avoiding fragmentation within business elements. Tune in to learn how to create a streamlined, productive, and profitable business environment!   "Delays are expensive. Delays are costly. They delay value for your client. They delay revenue for your business."  -- Jessica Maine     In this episode, we explore: Operational Efficiency Ten Areas of Waste  Examples and Specific Cases  The impact of Delays       Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast        

Are your business goals for the year feeling realistic, or are you struggling to keep up with the momentum you started with? What would it look like if your business had a rock-solid framework that kept you ahead without the constant overwhelm? In this episode, I dive into how you can set realistic and sustainable goals for your business. With January already halfway through, it's the perfect time to check in on your progress and keep your momentum strong—especially with all the challenges happening in the world. I talk about how success isn't just about quick wins but creating a solid foundation for long-term growth. I share my SPS TI approach—strategy, planning, systems, team, and insight—that helps businesses thrive by focusing on the right things at the right time. We'll cover everything from reimagining your offers and improving your processes to using AI and tracking the right metrics to keep your business running smoothly. If this sounds like what you need, make sure to listen until the end. See you next week for more tips to keep to grow and scale your business! In this episode, I discuss: - How to Achieve Goals and Build Sustainable Success - Breaking Down SPSTI - Actionable Steps and Next Focus Areas - Balancing Measurement and Action, Based on Data   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast  

How can you create a vision for the new year that inspires and drives elite performance? How do you ensure your team stays aligned and motivated after a break or holiday season? In this episode, I'm sharing simple but powerful steps to set your team up for success as we kick off the new year. I'll walk you through how I align my team with our guiding principles, vision, and yearly theme, making sure everything we do fits together seamlessly. It's all about setting the tone for a productive and aligned year ahead.  I also talk about a game-changing tool I use called the "Right Fit Responsibilities Evaluation." This helps us get clear on everyone's roles and responsibilities, making sure tasks match each team member's strengths. When things aren't quite working, we adjust strategically to lighten the load and boost effectiveness and satisfaction across the team. This year, my team and I are focused on extraordinary excellence and delivering an elite client experience. These guiding principles keep us reaching for high performance and quality in everything we do. If you're ready to start the year strong, don't miss this episode! And if you enjoy it, I'd love for you to leave a review, give us a five-star rating, and share the podcast with other business owners who might find it helpful. Your support means the world to me and helps us grow. Wishing you a happy and successful new year! In this episode, I discuss: - How to Set Up for Success - Right Fit Responsibilities Evaluation - Insights and Practical Applications - Having a Clear Vision for the Business, Clients, and Personal Aspects Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast    

Have you ever felt like you don't truly belong in your role, even when you're qualified and capable? What's holding women back in male-dominated industries, and how can they break through these barriers? How can confidence transform the way women lead and thrive in the workplace?   In this episode, I sit down with Jen Coken, an imposter syndrome expert, to explore how external factors like unconscious bias shape workplace dynamics. Jen specializes in empowering women leaders in male-dominated industries to step into their roles with greater authority, influence, and impact, earning the respect and recognition they deserve. We talk about the growing number of women in leadership and why companies must create better pathways for them to succeed. Jen highlights the importance of self-discovery and confidence, encouraging women to know their worth and tackle biased environments head-on. We share practical tips for overcoming self-doubt and imposter syndrome, such as speaking up, setting personal goals, and balancing work and life. Jen also gives us a sneak peek into her upcoming book and her Executive Presence Accelerator program, designed to support women in STEM. This conversation is full of actionable advice for anyone wanting to grow in their career while maintaining their well-being. Tune in to learn how to overcome personal challenges, advocate for yourself, and build a fulfilling life! "Experiencing imposter syndrome could be a sign that you're playing big or taking risks in your career. Embrace it as a superpower." - Jen Coken     In this episode, we explore: Self-Discovery and Confidence Overcoming Doubt and Imposter Phenomenon Personal and Professional Boundaries External Influences Recognizing Bias   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast    

Are you ready to uncover the strategies that will make your business thrive in 2025? What's holding your business back from creating unforgettable client experiences and how will AI shape the way you grow your business? In the last episode of the year, I break down key predictions for 2025 to help you grow your business. I cover why focusing on a niche, clearly showing how you solve problems, and being authentic and personal are more important than ever. Drawing from my experience working with businesses of all sizes, I share tips on creating a unique framework, building stability, and strengthening client relationships to stay ahead in an AI-driven market. I also talk about the shift from transactional to transformational business models and why personal connections and storytelling matter. By letting go of what doesn't align with your goals and using automation wisely, you can create exceptional client experiences that boost profits, loyalty, and referrals. With a focus on clarity and action, I provide a guide to rethinking your services to stand out in a changing market. As you prepare for 2025, don't miss these insights on mastering your niche, sticking to solid strategies, and connecting deeply with your clients. Tune in to learn how these predictions can help your business thrive!   In this episode, I discuss: Niching and Problem Solving Experience and Frameworks Authenticity and Connection Stability and Focus Investment in AI Business Efficiency     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast      

What are some personal or business challenges you faced this year, and what lessons have you taken away from them? How do you plan to apply the lessons learned from this year to make the next year more successful? In this episode of the Lean Out Your Business podcast, I reflect on the past year and analyze how to find the positives, even in tough situations. I share a personal story about a challenging time I faced and how using cards for introspection helped me uncover valuable lessons. I encourage you to reflect on any patterns in your lives that might need to change to avoid repeating negative experiences. I also highlight the importance of celebrating wins—big or small—and appreciating joyful moments from the year. To get into the right mindset, I offer simple tips like journaling, talking to a coach or mentor, or connecting with a trusted business friend. This episode is a gentle reminder to embrace both the good and the bad, as they all help us grow personally and professionally. As we move into the new year, take time to reflect, learn, and carry those lessons forward!   In this episode, I discuss: Personal Reflection and Tools Practical Reflection Methods Lessons Learned from Challenges   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast            

Are you tired of pushy sales tactics that don't feel right for you or your clients? What if selling could be about creating genuine connections instead of chasing numbers? And how can introverts use their natural strengths to excel in sales without feeling inauthentic? In this episode of Lean Out Your Business, I talk with Aleasha Bahr, a sales strategist speaker, best-selling author, and founder of the Black Sheep Sales Method™️. Aleasha shares her refreshing take on sales, focusing on being authentic and personal instead of using traditional, pushy tactics. She challenges common sales myths, like the idea that sales are just a numbers game or that rejection makes you stronger. We explore how to build meaningful connections with potential clients and avoid mistakes like overly aggressive outreach. Aleasha offers practical advice on her sales philosophy, highlighting the value of curiosity and empathy over manipulation. We also discuss how being genuine and transparent can make sales easier, especially for introverts who naturally thrive in these areas. Finally, we emphasize the importance of ensuring a good match between a client and the service, creating mutual benefits for long-term success. Don't miss this insightful conversation packed with actionable tips to align your sales approach with your values and build stronger client relationships! "Sales isn't about pushing people to say 'YES'. It's not a numbers game - it's a humans game."  - Aleasha Bahr In this episode, we explore: Sales Misconceptions Personalized Sales Approaches Sales Fit and Methodology Introverts in Sales Pre-Call Education Delegation and Training Sales Staff   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast    

Is your current offer suite attracting the right clients and supporting your big goals? How can simplicity and efficiency transform your business success? In this episode of Lean Out Your Business, we explore how your offers shape who you attract, how scalable your business is, and your overall success. I share an interesting story about a competitor who copied my strategies but made critical mistakes that could hurt their long-term sustainability. We'll break down why aligning your offers with your audience's needs is essential, why simplicity is key for profitability, and how understanding your financial goals can create a better experience for your clients. Through practical tips and reflection, you'll learn to evaluate your offers, team capacity, and systems to ensure your business thrives without unnecessary complexity. In this episode, I discuss: Importance of Business Model and Offer Suite Aligning Offer Suite with Business Goals Identifying weak points System, team, and operational limitations The importance of Simplicity   Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast    

Are you a business leader looking to create balance and thrive in your role? Curious about how to bridge the gap between big ideas and smooth execution? In this episode of the 'Lean Out Your Business Podcast' we dive into how the SOL Collective is helping leaders connect, grow, and find their flow. Special guest, Jessica Maine, shares how this community supports fractional COOs, strategy advisors, and more with collaboration and learning. We chat about the powerful role of a “visionary whisperer”—the person who helps founders turn big dreams into clear action steps while speaking their language. You'll learn how to align strategies with founders' visions without overwhelming them and how tools like the Lean Strategic Planning Framework make goal-setting simple and effective! "Being a 'Visionary Whisperer' is about harmonizing the big dreams of founders with actionable strategies." -         Jessica Maine   In this episode, we discuss: SOL Collective Communication and Leadership Visionary Whisperer Concept Strategic Planning for Visionaries Community Engagement Certification and Training     Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol   Looking to go deeper and learn how to scale your business sustainably? OPS ALCHEMY will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/opsalchemy   Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency?  Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast  

Have you ever thought about creating a certification program but felt overwhelmed by where to start? What if you could turn your expertise into a structured, impactful learning journey for others? In this episode, I share my experience launching two certification programs: Chief Strategy and Operating Officers (CSOO) and Entrepreneurial Project Managers (EPM). I break down the process of designing and implementing certifications, focusing on starting with the end goal in mind. I introduce the Shuhari framework, inspired by martial arts, to simplify the process into three stages: SHU (learning), HA (practicing in context), and RI (mastery). This method helps structure certifications, whether they're short knowledge-based courses or in-depth skill-building programs. I also talk about the importance of hands-on application through capstone projects and share key lessons from my journey, including how I determined the length and structure of my programs. In this episode, I discuss: Designing Certification Programs Shuhari Framework Examples of Different Certification Levels Renewal and Licensing Aspects     Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast          

Are you tired of the nonstop hustle and wondering if there's a smarter way to grow your business? What if you could achieve more success by doing less—focusing only on what truly matters? In this episode, I welcome Melissa Unsell-Smith, an expert in automation and efficiency and the founder of Catalytic Icon. Melissa shares her experience helping business owners succeed without overworking. She talks about her journey building multimillion-dollar B2B SaaS companies and highlights the power of stepping outside our comfort zones to unlock potential and boost revenue. Now, tech entrepreneurs hire Melissa to reclaim control, clarity, and revenue in their business because they are sick and tired of being buried in the details and crave more freedom without sacrificing wealth. Melissa also breaks down the core principles she uses to guide her clients: staying aligned with one's identity, using the 80/20 rule, cutting out non-essential tasks, and embracing discomfort to grow. Melissa and I both emphasize the importance of self-care, with simple strategies like organizing your calendar and taking solitude retreats to support growth in both life and business. If you're feeling overwhelmed or buried under your workload, this episode is a must-listen! Tune in for actionable steps to reclaim your time, sharpen your focus, and boost your business success. "Clutter and complexity lead to procrastination and paralysis, while simplicity and focus lead to success and clarity."  – Melissa Unsell-Smith   In this episode, we explore: Hustle Culture Overcoming Overwhelm 80/20 Rule (Pareto Principle) Strategies for Clarity Mental Resilience and Creativity Decision-Making Compass   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast        

What specific criteria do you use to evaluate whether a team member is contributing positively to your business? How important is trust and reliability in your team dynamics, and how do you foster these qualities? In this episode, I talk about the tough decision of knowing when it's time to let someone go from your team. I share insights from a recent conference where I led a workshop on growing your business sustainably without burning out. During the workshop, someone asked about figuring out the right time to part ways with a team member. My answer? If you're already wondering, it might be time. I emphasize how important it is for team members to bring a sense of relief, not stress. Trust and reliability are key. I encourage business owners to listen to their instincts and consider if their team truly supports their future vision. I also share tips on how to help great employees grow, and when it's best to make hard choices with those who may be holding you back. If you're thinking about making changes in your team or want to be ready for success in the new year, this episode is for you. In this episode, I discuss: Trust and Reliability of Team Members Performance Issues vs. Capability Issues Investing in Team Members Making Tough Decisions Planning for the Next Level     Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast            

What do you think are the most crucial aspects of identifying what to cut, hold, change, or keep in your business for year-end review? What metrics or KPIs are essential for assessing progress towards business goals, and how can these be used to make informed decisions throughout the year? In this episode, I dive deep into the importance of setting your business up for success as we wrap up the year and prepare for the next. Using the popular "CHuCK" technique, I explain how to make key decisions—whether to cut, put on hold, change, or keep various elements in your business—to create space for growth. I encourage you to take a look at your business practices, investments, and roles to optimize efficiency and position yourself for success. I also discuss the importance of planning ahead with capacity-based strategies. Having a visionary mindset is essential, but it's just the start—your vision needs to be grounded in practical, actionable steps to become a reality. I'll share how having the right people, systems, tools, and automations can support your goals and why measuring progress with the right insights is vital to ensure your plans are both feasible and adaptable to real-world conditions. Ready to make next year your best yet? Tune in to this episode to learn how to set inspiring goals and create actionable plans.   In this episode, I discuss: Importance of Year-End Review The CHUCK Technique Preparing for the New Year Elements of Successful Planning Leveraging Year-End Sales Opportunities   Ready to simplify and streamline how you scale your business?   We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale   Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.   For full show notes and more visit leanoutmethod.com/podcast.              

Ready to better align your business growth with personal growth in the new year?  Scaling in 2025 looks different than prior years.  It is a new era and requires a new approach. That's where Kim Woods comes in!  Kim and I teamed up recently in Colorado to deliver a keynote that blends her unique astrology-driven strategies and "knowing, liking, and trusting" yourself with my “simplify, sustain, scale” model. Kim Woods is a master astrologer and business strategist and she is all about combining astrology with modern business strategies. Kim explains how astrology has influenced important tools like Carl Jung's work and the Myers-Briggs personality test. She also shares details about her popular 12-question quiz, which has been taken by 22,000 people to help understand different decision-making styles. Kim's method blends masculine and feminine energies, making her strategies pragmatic for today's fast-changing business world. She highlights the power of self-awareness and building real connections, rather than relying on automated systems, to achieve business success. We also discuss how our approaches, "know, like, trust" and "simplify, sustain, scale," are coming together in a new live event focused on making big business moves. "It's crucial to balance innovative ideas with practical implementation. That's where true growth happens." -         Kim Woods   Tune in to this week's episode of the Lean Out Your Business Podcast - our 200th episode! - where Kim and I merge insightful ideas and practical steps to help businesses thrive and scale in the new era including: How "know, like, trust" helps you to "simplify, sustain, scale" Balancing structure with flexibility in business planning Impact of astrological insights on effective business moves Practical steps for staying adaptable in 2025 What it looks like to successfully scale in the new era   Ready to simplify and streamline how you scale your business?   We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale   Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat.   Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation.   If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.   For full show notes and more visit leanoutmethod.com/podcast.                      

Why do you think there's an increasing demand for advisory and done-for-you services in today's business landscape? How should businesses tailor these services to align with changing client needs? Why is it critical for businesses to deliver a seamless end-to-end client experience?  In this episode, I'm excited to celebrate the launch of my new brand, the Strategic Ops Institute, and share some important insights on the future of business operations. I talk about key market changes and how AI is playing a big role in transforming the way we work. It's not just a competitive advantage anymore—AI is something businesses must use to grow and run more efficiently. I also dive into the growing trend of fractional services and how employment is shifting towards more flexible, contract-based roles. I explain why strategic planning is so important, how we need to balance innovation with steady growth, and why it's essential to connect marketing with operations. I introduce my S.P.S.T.I Framework, Strategy, Planning, Systems, Team, and Insight—which is the foundation for scaling a business in a simple and sustainable way. I also highlight how businesses need to rethink their sales strategies and focus on niche markets to get better results. Join me in this episode to learn practical ways to improve your business operations and set yourself up for long-term success. Whether you're an entrepreneur or part of an operations team, this episode is packed with the tools and knowledge you need to succeed in today's rapidly changing market.   In this episode, I discuss: Advisory and Done-for-You Services Certifications and Trainings Essential Investments and ROI Packaging, Pricing, Positioning Offers Targeting Specific Niches   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast          

How do you personally define sustainable scaling, and how does it apply to your business? What steps can you take to ensure that your team is also working at a sustainable pace and not just transferring your workload and stress to them? In this episode, I explore the concept of sustainable scaling and break down the two key components of building a business that grows without leading to burnout: sustainable results and a sustainable pace. I discuss how many entrepreneurs get caught up chasing what's "new"—new ideas, tools, or strategies—that may offer short-term wins but don't create lasting stability. The real key is amplifying what already works, rather than constantly pursuing the next big thing. I also highlight the importance of maintaining a sustainable pace in business operations. While periods of intense work, like during a launch, are sometimes necessary, it's crucial to recognize when these bursts of effort become the norm rather than the exception. Whether it's systematizing processes to eliminate redundancy or ensuring tasks align with your zone of genius, finding a sustainable rhythm is essential for you and your team. Ready to lean out your business and achieve sustainable success? Tune in to hear actionable insights and start making small but impactful adjustments today.   In this episode, I discuss: Sustainable Scaling Proper Planning and Systems Automation and Documentation Focusing on Long-Term Success   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast      

Why is it important for businesses to block out distractions and focus on what really matters, especially in today's tough market? Why do you think many businesses overly focus on acquiring new leads rather than focusing on client retention and experience post-sale? In today's episode, I sit down with customer experience expert Kim Brayland to talk about what makes a simple and effective business model. Kim is a business strategist and systems expert who helps entrepreneurs and small business owners grow their businesses without burning out. We dive into why it's crucial for businesses to avoid distractions and focus on the essentials. Kim shares her story, including her background in psychology and customer service at Princeton University, stressing that businesses need to offer not just good products but also great customer experiences. She explains key moments for keeping clients engaged and the risks of ignoring customers after they've made a purchase. Kim also gives practical tips, like adding a personal touch to business interactions, making sure the customer experience is smooth, and gathering regular feedback to make clients feel heard. Her advice, backed by her certifications in neuroplasticity, offers a well-rounded approach to balancing both emotional and business needs. "The relationship begins after the sale. You have to work just as hard after the sale as you do to get the sale." -           Kim Brayland In this episode, we explore: Importance of Client Experience Common Mistakes in Client Experience Simplification and Optimization Customer Lifetime Value Sustainable Business Growth   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast              

How have the operational areas of your business impacted your overall results? How do you balance staying engaged with your business's strategy while delegating operational tasks? Have you encountered any issues with completely delegating without oversight? In this episode, I talk about the challenges of growing a business in a sustainable way, especially when it comes to operations. I highlight common mistakes founders make, like only addressing operational issues during a crisis or hiring the wrong people. I also discuss how important it is to make operations a key part of the business from the start and how to avoid these mistakes for better efficiency and smoother growth. I emphasize the need for a well-rounded approach to operations, including regular check-ins, clear documentation, and a steady strategy. I also talk about the importance of hiring the right people and offering them proper training. To wrap things up, I invite you to join us for the launch party of the Strategic Ops Institute on October 9th . At the event, you'll get useful insights into planning for the next year and operational improvements, while celebrating the new brand. There will also be training sessions and exciting giveaways, like a coaching session, a planner, and more. Don't miss this chance to set your business up for success in the coming year!   In this episode, I discuss: Common Mistakes in Business Operations Importance of Hiring Skilled People Holistic Approach to Operations Documentation of Processes   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit leanoutmethod.com/podcast.              

How do you manage to avoid the "revenue roller coaster” in your business and what strategies have you found to be most effective for both immediate and future growth? As we enter the last 3 months of the year and come out of summer, you may be looking to generate some short-term cash flow to make up for slower summer revenue or to hit your financial targets for the year. Balancing urgent cash flow needs with long-term growth can be tricky, but it doesn't have to be. In this episode, I dive into actionable strategies for driving short-term cash flow and outline twelve high-impact strategies such as leveraging VIP days, offering referral incentives, and introducing payment plans for higher-ticket offers. Each strategy is designed to help entrepreneurs not only boost their revenue in the short term but also lay a solid foundation for sustainable growth in the new year. I also emphasize the importance of balancing short-term cash flow with long-term sustainable strategies to avoid the dreaded "revenue roller coaster." I share personal experiences and practical examples, including my own successful methodologies within the Ops Alchemy program. The episode is packed with insightful tips tailored for tackling urgent financial goals while keeping an eye on future stability. In this week's episode of the Lean Out Your Business Podcast, I share strategies for short-term cash flow that are working right now including: Simple yet powerful promotional strategies for quick wins Tips for creating high-value offers that convert well How to tap into unmet needs in the market Streamlining efforts to maximize efficiency and profit Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast                    

Why is it crucial to balance focus between revenue generation and operational efficiency in business?  How can businesses identify inefficiencies and what are some common obstacles in addressing them? Welcome back to another episode of The Crista and Annie Show! In this episode, we take a deep dive into the balance between marketing and operations. We explore the common mistake businesses make when they focus too much on either operational efficiency or marketing for growth, often overlooking the need for a balance that prevents chaos and inefficiency. Drawing from our personal experiences and client stories, we highlight the pitfalls and offer practical advice on how to align these two critical business areas. I emphasize the importance of investing in cost-effective tools and automation to boost profitability, while Annie reveals how to spot blind spots and tap into existing customer relationships for quick revenue growth. Together, we also discuss why reviewing systems and running efficient marketing campaigns is essential before diving into any major rebranding effort. Additionally, we touch on the dangers of rewarding "noisy" marketing tactics that often lead to inefficiencies, instead advocating for lean and intentional strategies in both marketing and operations. If you found this conversation valuable, be sure to connect with Annie P. Ruggles on LinkedIn for personalized insights and to claim a free copy of her sales program!   In this episode, we explore: Balancing Revenue Generation and Operational Efficiency Improving Operational Efficiency Customer Service and Leveraging Relationships Strategic Marketing Campaigns   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast        

How do the people you surround yourself with, affect your overall business energy and productivity? What qualities would you prioritize in hiring your right hand? How do you keep your team motivated and excited about new ideas without overwhelming them? In this episode of the Lean Out Your Business podcast, I dive into the critical topic of finding and working with your right-hand person in business. I discuss how the relationships we build with our team members, particularly with our right hand, can profoundly influence our business journey. Drawing from personal experience, I clarify the distinct roles of a VA, an EPM, and a CSOO, highlighting how each can help optimize operations and enhance productivity. I also emphasize the importance of having a right-hand individual who can seamlessly blend vision with practicality, ensuring that bold ideas are executed in a sustainable way. Throughout the episode, I provide valuable tips on working effectively with your right hand, from setting the right tone for communication to establishing a framework for successful collaboration. Whether you are already scaling or aiming to scale your business, her insights are geared to help you find that indispensable partner who bridges the gap between strategy and execution. If you're ready to elevate your business operations and find the perfect right hand to help bring your vision to life, this episode is a must-listen.   In this episode, I discuss: The Importance of Surrounding Yourself with the Right People Different Roles of Right-Hand People in Business Strategic Thinking and Operational Roles Effective Communication and Working Relationships Finding and Training the Right Right-Hand Person     Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast            

Ever feel like you're the only one who can do certain things in your business? This can keep you trapped in the day to day and keep your business from running like a well-oiled machine. What if you could shift that by systematizing your operations and building a knowledge base? In this episode of the Lean Out Your Business podcast, I sit down with operations strategist and best-selling author Alyson Caffrey to discuss streamlining business processes for growth. She emphasizes the importance of developing a "company knowledge base" to ensure consistent and efficient operations, which is especially crucial for remote teams. Alyson is committed to using her experience growing businesses and streamlining operations to help 'parentpreneurs' kid-proof their businesses and live family-focused lives. We explore the need for clear roles, structured processes, and a simplified approach to avoid the pitfalls of scaling complexity. Alyson introduces the concept of "operation simplified," emphasizing the importance of fixing issues as they arise and having a solid maintenance plan in place. Tune in for insights on optimizing operations and achieving a joyful, scalable business.     “Structure in your business operations isn't restrictive. It gives you the freedom to focus on what truly matters.” -         - Alyson Caffrey In this episode, Alyson and I dive into how systematizing operations can drive growth, create consistency, and ultimately give you the freedom you're looking for as a business owner, including: - The importance of a company knowledge base - Why structure leads to more freedom - Overcoming resistance to systematization - How to attract & retain top talent - The benefits of saying 'no' more often - How time off is crucial for growth   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast      

What lessons from your past business ventures have profoundly impacted your current strategies and decisions? What end goals do you have for your business, and how do you plan to achieve them? In this enlightening episode, I am inviting you in the backstage of architecting an 8-figure brand! I discuss how my past experiences have shaped my current business strategies and decisions. I also talk about my approach to building an 8-figure brand, highlighting the importance of setting clear goals and working backward to achieve them. I encourage entrepreneurs to reflect on their goals and focus on sustainable growth. By leveraging my background in consulting, I offer insights on identifying market opportunities, understanding customer behavior, and using passion to fuel success. I explain my method for building a business from scratch with the intention of reaching significant revenue milestones through careful planning and strategy. If you're ready to reimagine your business and align it with your ultimate vision, this episode is a must-listen! Step into a world of possibilities and gain insights into building a brand that thrives.   In this episode, I discuss: Business Architecture Strategy Launch of Strategic Ops Institute Market Analysis Business Adaptation   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast            

Are you truly aligned with your purpose or just going through the motions in your business? There is a big difference between leading a business that feels fully aligned and one that doesn't. An aligned business feels light and freeing, while a misaligned one feels heavy and frustrating. So how do you get into alignment? In this episode of the Lean Out Your Business podcast, I was joined by Jennifer Urezzio, the founder of Soul Language. We discussed her special approach to helping entrepreneurs connect with their true selves and align that with their business. She introduces the idea of Soul Language, which focuses on three key energies: your mission, how you support that mission, and your soulful personality.  Jennifer highlights how important it is to understand these energies to build a business that truly reflects who you are and connects with your clients. She also shares how entrepreneurs can check if their business is in line with their core values. Jennifer provides practical exercises to help shift your mindset from focusing on problems to finding solutions, offering clear steps to realign your business. Additionally, she talks about common challenges like being inconsistent or fearing sales and advises on overcoming these issues by being authentic and using insights from Soul Language. If you're intrigued by how understanding your soul language can transform your business and personal growth, you won't want to miss this episode.   "Your business starts and ends with you and what you put into it. Look within to solve why your business isn't successful."  - Jennifer Urezzio   In this episode, you'll discover: - How to identify your soul's mission  - Understanding your business' unique soul language  - Simple steps to get back in alignment  - How to put consciousness behind business decisions   Links: www.soullanguage.us   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast      

Can you think of a time when you had to relearn a lesson you've previously mastered? How did it impact your approach to your business or personal life, and how do you implement it in your daily routine? In this episode, I explore the ongoing journey of learning and relearning essential lessons as an entrepreneur. I share my own experiences of overcommitting and overworking, even though I'm an expert in scaling businesses without burnout. Revisiting old patterns and behaviors has given me valuable insights, reminding me that even experts face similar struggles. I discuss the importance of practical tools and strategies like the CHuCK method and the Time Pie to maintain balance and sustainability in business. By sharing my current overcommitment with new projects and client engagements, I highlight the need for regular reassessment and adjustments. This honest reflection provides a relatable perspective on managing entrepreneurial paths.   In this episode, you'll discover: Lessons Learned in Entrepreneurship Developing Systems and Frameworks Challenges & Relearning Identifying Unsustainable Patterns Tools and Systems for Managing Workload   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast          

How can you overcome limiting beliefs and gain the confidence to land big B2B contracts? What specific strategies can consultants use to build relationships and trust within a large corporation to secure bigger deals? What steps are involved in determining and implementing value-based pricing? In this exciting episode, I sit down with Laura Khalil, a sales and marketing advisor who has spent the last seven years helping service providers sign B2B clients with contracts ranging from $50,000 to $350,000. Today, she pulls back the curtain to help others go after that “big deal energy”. Laura shares with us how to be proactive, build a network of supporters, and not rely solely on referrals. The conversation dives into the differences between working with small businesses and large corporations, emphasizing the importance of value-based pricing and maintaining strong client relationships. She also offers practical advice, such as using the guiding question, "Does it make the boat go faster?" and shares essential tips for securing testimonials, writing case studies, and identifying new prospects within client organizations to continually grow your business. Don't miss this profound and insightful episode if you're eager to elevate your consulting business and secure bigger deals with large companies. “It's just as hard to get a $5,000 contract as it is to get a $500,000 contract. There's not much difference in the process.” - Laura Khalil We discuss practical strategies for working with large companies and landing larger, more lucrative contracts including: - How to position your value to large corporations - What to do and what not to do when pricing contracts - How to strategically leverage testimonials and case studies - Balancing client work with business growth activities   Links: bravebydesign.net https://www.instagram.com/iambravebydesign/?hl=en https://www.linkedin.com/in/laurakhalil/     Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast                  

What steps can you take to better understand your client's current challenges and constraints? How can businesses leverage AI to support their clients better and streamline their operations? Additionally, what are some practical steps you can take to refresh your marketing strategy? In this episode, I dive deep into the evolving landscape of client experiences in a changing market. As buying behaviors shift and economic constraints tighten, many business owners are grappling with new challenges. I discuss how small businesses, compared to their larger counterparts, are struggling with slower revenue streams and tighter budgets, making them less agile than before. Through insightful analogies and real-life examples, I highlight the importance of adapting your services and products to meet the current needs of your clients. I highlight how small businesses can no longer keep up with rapid changes due to limited resources and overburdened teams. The key takeaway is that businesses need to be mindful of their clients' new realities and find ways to deliver results with less effort on their clients' part. Don't miss this episode to learn actionable strategies to refine your client offerings and improve retention despite market challenges.   In this episode, you'll discover: Market Changes and Business Impact Adapting to Client Day-to-Day Changes Large vs. Small Businesses Challenges for Small Businesses     Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast      

How can businesses ensure they are effectively listening and responding to their clients' needs? How can businesses achieve this balance without neglecting crucial aspects of their operations or marketing? What are the risks associated with DIY marketing, and when should businesses consider bringing in professionals? In this episode, I am joined by marketing expert Iris Goldfeder, to dive deep into effective marketing strategies that actually work, especially during challenging economic times!  Iris Goldfeder is founder of GasStoveCreative, a marketing agency that delivers completely custom, full-service marketing strategies. As a chef for over 10 years, she learned that in order to create delicious food, you need the right recipe, and also a splash of creativity. After 25 years in the marketing field, she's come to realize that the same thing is true for your marketing strategy. In this interview, Iris highlights the importance of truly listening to clients, understanding their needs, and not cutting back on marketing. We discuss common marketing mistakes and the importance of professional help for better results. We also explore the changing world of SEO and AI, emphasizing the unique value of human expertise. Iris stresses the need for the right systems and a heartfelt approach to build strong connections and grow your business. If you're looking to enhance your marketing strategy and business operations, you don't want to miss this episode!   "Building strong connections through marketing takes time and consistency." -           Iris Goldfeder   In this episode we explore: Importance of Marketing in Business Growth Common Marketing Mistakes and Misconceptions Understanding Client Needs in Marketing Digital and Video Content Strategies Building Strong Connections     Links: https://www.linkedin.com/in/igoldfeder/ https://www.facebook.com/gasstovecreative https://www.instagram.com/gasstovecreative https://gasstovecreative.com https://thecookbookpodcast.com     Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast      

How can businesses ensure they are scaling the right aspects of their operations rather than just amplifying existing problems? Why is it crucial to reduce uncertainty before scaling a product or service? What are some effective ways to create and implement systems and processes before scaling? In this episode, I explore an important topic: business scalability and what doesn't scale. I start by highlighting the need to simplify and streamline business processes before scaling to avoid making existing problems worse. I cover the different stages of a business, from starting out to growing, and how not addressing uncertainty at any stage can be harmful. I also talk about the dangers of relying too much on certain individuals to fix problems, as this can stop the business from growing sustainably. Through real-world examples and proven strategies, I show why having clear systems and processes is crucial for smooth operations. I emphasize the importance of focusing on strategic vision instead of getting stuck on everyday tasks. Listen in to get practical tips and learn how to use AI to streamline and automate your operations. Join my mailing list to receive the workbook for this episode, and check out the "Simplify and Scale with AI" program. In this episode, you'll discover: Setting Up for Scalable Results The 4 Different Business Stages Tactics vs. Strategy and Vision How to Lean out and Simplify How to Leverage AI    Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast                        

Are you finding it tough to sell your high-ticket offers? Let's simplify the process together! In this episode, I sit down with business and sales strategist Jeannie Spiro to explore effective strategies for women entrepreneurs aiming to boost their revenue. Jeannie shares her journey of mastering copywriting and building a strong relationship with her list, which skyrocketed her business success. We discuss the evolving tactics in email marketing, live events, short sales pages, PDFs, and the value of speaking as a powerful tool to attract high-ticket clients. We also look closer at the common pitfalls of selling high-ticket offers, and emphasize the importance of validating products and avoiding assumptions. Jeannie highlights the significance of personal connections and client nurturing over massive launches and explains her simple yet efficient approach to prioritize tasks through effective delegation. We examine current trends of more in-person gatherings and changing buying habits, suggesting a balance between using technology and having personal interactions. In this episode, we explore: Effective marketing tools beyond complicated funnels The importance of live events and workshops How to nurture relationships with potential clients Strategies for 1-to-1 selling through discovery calls The shift back to in-person events for higher success   “Selling high-ticket offers isn't about complicated funnels—it's about personal connections and genuine conversations.” -  Jeannie Spiro   Ready to simplify and streamline how you scale your business? We are now accepting Visionary CEOs and their right-hand Ops Leads into our signature Simplify to Scale mentorship program. Learn more and join us at https://www.leanoutmethod.com/scale Join us for our transformational in-person business retreats and masterminds each Spring and Fall at https://www.leanoutmethod.com/retreathttps://www.leanoutmethod.com/retreat. Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday. For full show notes and more visit https://www.leanoutmethod.com/podcast