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Are you pouring your heart into content but still hearing crickets when it comes to clients? Discover the Attention Alchemy™, the secret formula of how to turn visibility into revenue. Listen to your host, Deb Boulanger, as she reveals how message clarity, thought leadership, and authentic business alignment attract your ideal clients without the grind. In this episode, you'll learn the four pllars of Attention Alchemy™ to build a business that books itself. And why strategic consistency matters more than posting everywhere, and how true growth in your business comes from resonance, not relentless activity. If you're ready to step off the hamster wheel and into your highest value as a thought leader, this episode just might change the way you do business forever. Are you ready to step into Attention Alchemy™ and finally create the visibility that drives revenue? This episode was made for you. To see the full show notes, go to LifeAfterCorporate.com/podcast Connect with Deb Boulanger Website: https://www.LifeAfterCorporate LinkedIn: debboulanger-thegreatdo-over Podcast: https://pod.link/1500631278 Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Other episodes you may enjoy; find them all at: https://lifeaftercorporate.com/podcast/ or Life After Corphttps://pod.link/1500631278orate Tweetable Quote: "What makes you magnetic and what makes you heard with precision and attracts your ideal clients to you is your emotional truth.".... Deb Boulanger on The Power of Emotional Truth in Marketing "She stopped trying to help everyone who was in a career transition and started speaking directly to senior professionals in their final career chapter who had been employed in their current company for a number of years." … Deb Boulanger on The Power of Specificity in Career Coaching **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Are you relying solely on logic to navigate your entrepreneurial journey, ignoring the powerful inner voice that could accelerate your success? In this episode of Life After Corporate, host Deb Boulanger sits down with Shoshanna French, renowned for her work in intuitive leadership and founder of Simple Spirit, to explore how tuning into your intuition can transform your business decisions and outcomes. Discover why learning to trust your intuition isn't just a “soft skill,” but a game-changer for overcoming self-doubt and building true business intuition. Learn to recognize your intuitive strengths, avoid costly mistakes, and harness your inner guidance for clarity, faster decision-making, and authentic growth. If you've ever questioned your ability to trust yourself after leaving corporate, this conversation will challenge, inspire, and equip you to lead from your wisest self. Are you ready to turn intuition into your most powerful tool for business and life? For Full Notes go to LifeAfterCorporate.com/podcast Connect with Shoshanna French Website:https://simplespirit.com/ LinkedIn: @shoshannafrench Facebook: @simplespirittips Instagram: @shoshannafrenchstokes
In this episode:Shannon Hernandez welcomes guest Deb Boulanger, CEO of Life After Corporate, to discuss the journey of reinventing business models for long-term scalability, profitability, and joy. Shannon reflects on her transformative Bali retreat and how aligning with nature's rhythms reinvigorated her creativity and business clarity. Deb shares her transition from corporate leadership to mentoring women through entrepreneurial ventures, emphasizing the value of spiritual reflection, market responsiveness, and community-centric models. Join our FB community:www.joyfulbusinessrevolution.com/fb
2B Bolder Podcast : Career Insights for the Next Generation of Women in Business & Tech
Stepping away from the corporate world into entrepreneurship isn't just about changing careers—it's about transforming your identity, mindset, and relationship with work. In this candid conversation with Deb Boulanger, CEO of Life After Corporate, we explore the often challenging but deeply rewarding journey that high-achieving women navigate when launching their own businesses.Deb shares her personal transition story, from teaching to corporate leadership to founding her own company, revealing that the entrepreneurial path proved more difficult than anticipated. She explains how the identity shift from having preset calendars and clear expectations to designing your own business requires mastering not just strategy, but your internal dialogue. We dig into the psychological barriers that hold women back—particularly around pricing and self-worth—uncovering the startling reality that women entrepreneurs earn just 30 cents to the dollar compared to their male counterparts.Financial considerations take center stage as Deb recommends having at least a year's cushion before making the leap, while noting that expenses typically decrease after leaving corporate life. For women caught between staying in corporate or launching a business, she emphasizes the importance of making a clear decision rather than vacillating, as "the universe can't deliver on a split desire."The conversation moves beyond the misleading image of entrepreneurship portrayed on social media to address practical matters like work-life "blend," the critical importance of networking, and how to approach business development. Deb's advice culminates in encouraging women to trust their intuition—what she calls "the niggle"—and to price based on the transformation they deliver rather than trying to be merely affordable.Whether you're contemplating leaving corporate, have recently been laid off, or are already building your business, this episode offers honest insights to help you navigate your journey with greater confidence and clarity. Ready to be bolder in your career? This conversation will show you how.Learn more about AnitaB.org Support the showWhen you subscribe to the podcast, you are supporting our work's mission, allowing us to continue highlighting successful women in a variety of careers to inspire others helping pay our wonderful editor, Chris, and helping me in paying our hosting expenses.
What should you focus on first when leaving a corporate job to start your own business? What are some of the identity shifts that entrepreneurs experience when transitioning from corporate to entrepreneurship In this episode of Simplify to Scale show, I talk with Deb Boulanger, CEO of Life After Corporate, about moving from a corporate job to starting your own business. She is a sought-after speaker, business mentor, and thought leader helping high-achieving women leaders successfully transition from corporate careers to profitable coaching and consulting businesses. Deb shares her thoughts on how the market is changing and why more people are starting coaching and consulting businesses after leaving corporate roles. She talks about the need to solve real problems and clearly explain the value of your offer. We also talk about challenges that come up in the early stages of building a business. These include creating a business model that works and not spending too much on branding before getting clients. We share ideas on pricing, how to position your offer, and ways to shift your mindset to stay focused on what matters most. Deb also talks about getting support from experienced professionals and focusing on work that helps the business grow. This episode is full of practical tips you can use. If you're thinking about starting your own business or want to grow the one you have, you'll find helpful takeaways here. "The sky is never falling, and it's a matter of keeping your head in the game and leaving yourself open to creative solutions." - Deb Boulanger In this episode, we explore: • Building a Profitable Coaching or Consulting Business • Key Factors for Profitability and Standing Out • The Concept of Return on Advantage (ROA) • Pricing and Positioning Strategies • Practical Strategies for Success • Overcoming Challenges and Business Scaling Links: https://lifeaftercorporate.com/ Ready to get out of the day-to-day operations of your business? A SOL (Strategy + Operations Leader) is the missing link between your vision and results that aren't dependent on you! Certify your existing right-hand or get support in hiring the right person: https://www.strategicopsinstitute.com/sol Looking to go deeper and learn how to scale your business sustainably? SIMPLIFY TO SCALE will help you to reclaim your time, increase your impact and profit, and simplify your business as you scale to multiple-7 figures and beyond so you finally get to enjoy the success you worked so hard to achieve. Find out more at: https://www.leanoutmethod.com/scale Ready to become a strategic leader who understands how to balance sustainable and scalable growth with operational efficiency? Join our SOL Collective, an elite and private community for Business Strategists and Operational Leaders who advise and support founders in scaling their businesses. Learn more at https://www.strategicopsinstitute.com/collective Have questions? Want to explore partnering together to scale your business? Connect with me on my personal Instagram @cristagrasso or LinkedIn and let's start a conversation. If you loved this episode, please help us spread the word and reach more business owners like you by leaving a 5-star rating and review. Hit subscribe to be the first to listen to new episodes each Tuesday.
In this episode of Finding Fearless, Madeline Reeves sits down with Deb Boulanger, founder of Life After Corporate. Together they explore Deb's transformative journey from the corporate world to purpose-driven entrepreneurship, focusing on aligning ambition with authentic leadership.Key themes include:Unlearning corporate conditioning and trusting intuition.The concept of business as a transfer of energy.The importance of community in entrepreneurship.Values-driven business practices and ethical pricing strategies.Building resiliency and nurturing self on the entrepreneurial journey.Timestamps:00:00 Introduction to Finding Fearless00:39 Meet Deb Boulanger: From Corporate to Purpose-Driven Entrepreneurship01:06 Deb's Pivotal Moment: The Silent Retreat01:20 Unlearning Corporate Conditioning02:59 The Journey of Self-Discovery03:52 Challenges and Realizations in Corporate Life05:05 The Decision to Transition12:47 The New Feminist Movement: Women in Entrepreneurship25:45 The Importance of Community and Support30:19 Over-Educating and Under-Selling: Common Pitfalls30:53 The Importance of Follow-Up After Webinars32:10 Authenticity in Sales33:43 Aligned Ambition: Defining Success on Your Terms36:17 The Myth of the Seven-Figure Entrepreneur40:24 Trusting Your Intuition in Business53:29 Values-Driven Business Practices55:28 Conclusion and Final ThoughtsConnect & Learn MoreHere's how you can engage with Deb's work:Website: lifeaftercorporate.comLife After Corporate podcastLinkedInInstagramConnect with Fearless Foundry:Fearless FoundryMadeline ReevesFinding Fearless is an exploration of human-centric leadership and a celebration of ambition, releasing every other week on Wednesdays, 6AM PST. If you liked the show, please rate, review, and share! You can also visit our website to learn more about how to become a sponsor of Finding Fearless! Finding Fearless is produced by Fearless Foundry, a creative consultancy focused on advancing ambitious humans from around the globe to amplify their impact through branding, marketing, and business development. You can contact us at hello@fearlessfoundry.com if you are interested in our services and can follow us on all social media @fearlessfoundry. Season 4 music is by Premium Beats. All audio is recorded and owned by Fearless Foundry.
Are you searching for a supportive community to help you flourish after leaving the corporate world? In this solo episode, host Deb Boulanger uncovers why communities are vital for both aspiring and seasoned entrepreneurs aiming to grow beyond initial hurdles. Whether you're tackling the complexities of scaling or craving real connections in a virtual world, discover how the right environment can fuel your momentum and keep you accountable. You'll learn about diverse models—from local gatherings to online membership platforms—and how they empower members to share knowledge, spark collaboration, and generate lasting success. What could be possible if you found a community that truly champions your vision? [00:05- 07:14] Community Beginnings Emphasizing the importance of finding like-minded individuals when leaving a corporate role Highlighting the lack of clear guidance and established roadmaps for new entrepreneurs Recognizing the challenge of losing a former professional identity and stepping into a new one Underscoring the impact of having supportive allies and accessible meeting spaces [07:15 -13:49] Embracing Scalable Solutions Realizing the complexity of scaling, including team management and system development Confronting the emotional and professional shifts from beginner to established entrepreneur Acknowledging the transformative effect of in-person events and the outcomes they produce Deciding it is time to create a dedicated space that addresses these middle-phase challenges [13:50 - 18:25] Building a Space for Growth Offering a new community for professionals who want both advanced discussions and accessibility Emphasizing that it isn't just for beginners; it's a platform for scaling, pivoting, or starting fresh Fostering collaboration among subject-matter experts in various fields Committing to an ecosystem where members challenge and elevate each other [18:26 - 24:19] Introducing a New Series Announcing a series of interviews focused on different community-building approaches Showcasing various models for successful communities, including both free and paid structures Encouraging listeners to learn from diverse voices shaping how people gather and support each other Providing a welcoming invitation to join and engage in a dedicated community platform Connect with Deb Boulanger Website: https://www.LifeAfterCorporate LinkedIn: debboulanger-thegreatdo-over Podcast: https://pod.link/1500631278 Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "We have to be willing to go places that we haven't gone before. Try strategies we haven't tried before."...Deb Boulanger on The Entrepreneur Journey "A successful community isn't about the host; it's about collaboration, contribution, and connection."...Deb Boulanger on The importance of Support **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Are you convinced the market is too crowded to gain traction with your expertise? In this “Life After Corporate” episode, host Deb Boulanger talks with LinkedIn thought leader Ellen Melko Moore, who reveals her approach to “niching up” and creating a distinctive message that magnetizes high-paying clients. Using her trademark “Bitch Slap of Truth,” Ellen challenges conventional thinking by urging entrepreneurs to specialize more precisely, offer genuine value, and transform standard outreach into genuine industry leadership. Discover how a targeted audience, a precise problem statement, and an unmistakable message can open vast new opportunities. Will you claim your own specialized territory and seize the chance to multiply your revenue? [00:05- 12:07] Introducing “Niching Up” and the “Bitch Slap of Truth” “Niching up” is presented as a paradoxical approach to finding a more lucrative, specialized audience. The “Bitch Slap of Truth” is a bold messaging strategy that confronts an audience's core assumptions. You need expert service providers to narrow your focus rather than attempting to serve everyone. Clarification that refining your audience and message leads to higher-quality engagement and fees. [12:08 -22:10] The Holy Trinity of Branding Breakdown of the three essential elements: target client, problem solved, and solution articulation. Demonstration that effective brand messaging must challenge prevailing assumptions in the marketplace. Importance of using straightforward, memorable language to capture a potential client's attention. Reminder that stepping into a specialized market can elevate credibility and allow for premium pricing [22:11 - 33:15] Crafting the Perfect Bitch Slap of Truth Message The “Bitch Slap of Truth” as a direct challenge to the audience's most common misconceptions. How a fresh and even provocative idea (e.g., “abs are made in the kitchen”) quickly differentiates an expert. Reinforcement that prospective clients must see the immediate cost of doing things the old way. Caution against overused buzzwords; messages should offer genuinely new perspectives. [33:16 - 45:12] Leveraging LinkedIn for Authority Viewing a personal LinkedIn profile not as a résumé but as a dynamic testing ground for new messaging. Tips on highlighting useful content rather than merely listing credentials. Assurance that frequent profile tweaks and updates go largely unnoticed by others and allow for experimentation. Reminder that most content on LinkedIn is bland, so innovative “bitch slap” messaging stands out. Connect with Ellen Website: www.supertightlinkedin.com LinkedIn: Ellen@SupertightLinkedIn.com Get Your Free Bitch Slap Worksheet: https://supertight-brand.aweb.page/p/a88c83ff-c0ea-4eb7-ad4f-53415ab42763 Interested in finding out more about THE DAMES: ? https://www.thedames.co/a/2147547759/oeAQjtj3 Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: I think if you stop worrying about who you're ruling out and you obsess over who you're gonna rule in, you will find you get there very quickly." … Ellen Melko Moore on "Niche Marketing vs. Broad Appeal" "What we found out is Innovation Labs have to constantly be pitching to their own corporate entities to get more money to invest into the projects they're working on. So she became an Innovative Labs pitch specialist."...Ellen Melko Moore on Becoming an Innovation Labs Pitch Specialist" **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Have you ever wondered how email marketing can transform from a daunting task into a joyful and impactful conversation with your community? In this episode of Life After Corporate, hosted by Deb Boulanger, guest M. Shannon Hernandez reveals the power of email marketing done right. Shannon, an expert messaging and marketing strategist, demystifies the art of effective email communication, turning it into an engaging, permission-based connection with your audience. Learn the secrets of cultivating an email community, balancing promotion with authentic interaction, and opening pathways to increased revenue and impact. Tune in as Deb and Shannon unveil strategies to keep your email audience actively engaged and excited, taking your business growth to unprecedented heights. Make your emails a two-way adventure, and watch your community thrive! [00:05- 05:36] The Undervalued Giant in Business Strategy Discover the overlooked value of email marketing in business growth today. Understand the shift from social media to deeper email community relationships. Learn why email remains the Holy Grail of modern marketing strategies. Recognize its importance in maintaining a connection amid rapidly changing technologies. [05:37 -11:10] Transforming Lists into Dynamic Communities Embrace the shift from a static email list to a vibrant email community. Create a two-way conversation through thoughtful email strategies. Engage audiences with personalized, permission-based marketing. Prioritize ethical messaging as you cultivate a community-centered approach. [11:11 - 25:59] Bringing Creativity and Fun to Email Engagement Encourage reader interaction by seeking meaningful responses. Incorporate dynamic elements such as 'Easter eggs' to pique interest. Balance engaging content with calls to action in every correspondence. Understand how creativity can skyrocket email open rates and engagement. [26:00 - 32:13] Crafting Compelling Offers and Lead Magnets Develop irresistible lead magnets that address real consumer pain points. Convert thoughtful interaction into meaningful business growth. Create a strategy that resonates deeply with potential high-ticket clients. Appreciate the psychological aspects of messaging that drive client conversion. Connect with Shannon Hernandez Website: https://joyfulbusinessrevolution.com For Coaching-65 Story Ideas: https://joyfulbusinessrevolution.com/65storyideas LinkedIn: linkedin.com/in/mshannonhernandez Podcast: https://joyfulbusinessrevolution.com/podcast Freebie: https://joyfulbusinessrevolution.com/65storyideas Book: Practical Joy: Simple Tools to Cultivate More Joy Everyday https://Amazon.com/Practical-Joy-Simple-Cultivate-Everyday/dp/B0BRBVTJ1N Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "Email marketing is more than sending a note, it's about crafting a meaningful conversation with your community." … Shannon Hernandez on building email relationships. "I reached nearly a million dollars in revenue by subtracting 80% of my to do list and how this was completely, like, counterintuitive to what I thought would happen….Shannon Hernandez on Success through subtraction **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Have you ever considered that your business name might already belong to someone else? In this episode of Life After Corporate, host Deb Boulanger sits down with trademark attorney Lauren Bercuson to uncover the costly mistakes entrepreneurs make when it comes to trademarks. Lauren explains why securing a URL or registering your business name isn't enough to protect your brand, and she shares the crucial steps every business owner should take before launching. From the risks of skipping a comprehensive trademark search to the dangers of infringing on an existing mark, she breaks down the legal nuances that could make or break your brand. Whether you're naming a new business, launching a product, or starting a podcast, this episode is packed with must-know strategies to avoid legal headaches and financial losses. Think your brand is safe? You might want to think again. [00:05- 07:10] Common Misconceptions About Brand Protection Owning a URL does not grant legal protection for a brand name. Business entity registration does not equate to trademark protection. Trademarking with the USPTO provides a legal defense against name disputes. A registered trademark is policed by the USPTO, preventing similar names from registering. [07:11 -14:33] The Limits of DIY Trademark Searches Searching the USPTO database is not enough to confirm trademark availability. Similar-sounding or phonetically equivalent names can still cause conflicts. Google searches do not account for common law trademarks. Trademark attorneys understand nuances like foreign equivalency and industry overlap. [14:34 - 29:38] The Trademark Registration Process A comprehensive search determines if a name is legally available. The USPTO review process takes 8-10 months. Trademark registration strengthens brand identity and legal protection. Businesses with trademarks have an advantage in negotiations and funding. [22:39 - 30:53] Why Podcasts and Digital Brands Should Be Trademarked Trademarking a podcast prevents others from using a similar name. Even non-monetized podcasts benefit from brand protection. Legal conflicts arise when similar show names confuse audiences. Entrepreneurs should treat digital assets as valuable business properties. Mentioned Resources USPTO.gov – The official database for trademark searches. FREE 6-day Crash Course to Understanding Trademarks – A free educational email series. StoryLock Legal (storylocklegal.com) – A legal firm specializing in trademarks. Connect with Lauren Bercuson Linkedin: https://www.linkedin.com/in/laurenbercuson/ Instagram: https://www.instagram.com/storylocklegal/ Website: https://www.storylocklegal.com/ Book a free consult: https://www.storylocklegal.com/contact I'd love for you to share this if possible too - perhaps in the show notes: Don't make a $30K mistake - Get Trademark Smart With 6 Quick Emails! Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "If I tell you I got my cookies from Bluebird cookie shop, and somebody else tells you, oh, these cookies are from Blubyrd Cookie Shop, you're not gonna know whether it's Bluebird, spelled traditionally, or Blubyrd."... Lauren Bercuson on Preventing Trademark Confusion "I actually love “THE GREAT DOOVER” because it really doesn't give you any hint of what the goods or services might be. And that is actually scary to a lot of business owners, but those kinds of marks make the absolute best trademarks because they're the most distinctive."...Lauren Bercuson on The Value of Distinctive Trademarks **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.
Do you believe that you have to give up your humanity to be an effective leader? In this episode of Life After Corporate, Deb Boulanger sits down with Massimo Backus to explore the transformative idea that self-compassion is not just a personal virtue but an essential leadership revelation. Massimo, who transitioned from a high-powered corporate role to becoming an influential executive coach, shares an inspiring story of how embracing his humanity reshaped his leadership and life. From confronting tough feedback in his corporate career to experiencing a life-changing moment during the quiet of a retreat, Massimo reveals how self-compassion serves as the foundation for authentic leadership. His journey offers a fresh perspective on what success truly means, encouraging listeners to rethink traditional notions of leadership.” [00:01–02:25] The Corporate Leadership Paradigm Understand the pressure of "up into the right" in corporate culture Realize the normalization of leaving humanity at the corporate door Grapple with the Goldilocks syndrome and the struggle of fitting in Reflect on the narrow lines of acceptable behavior at higher echelons [02:26–04:10] Facing Feedback and Self-Discovery Address the challenges of dealing with critical 360-degree feedback Examine the internal chatter that propels defensiveness Investigate the origins of leadership behaviors and unmet needs Explore the significance of the Hoffman process in personal growth [07:47–10:14] Transitioning from Corporate to Entrepreneurship Discover the value of unlearning self-criticism and embracing self-compassion Learn how to navigate the fear and uncertainty of entrepreneurship Explore the importance of aligning business pursuits with personal purpose Reflect on the rituals of letting go and creating a new identity [10:15–14:17] Thriving in Continuous Evolution Embrace the mindset of constant self-improvement and self-actualization Highlight the shift from achiever-driven goals to purpose-driven work Identify the significance of emotional resilience in business ups and downs Recognize the long-term impact of self-compassion in organizational growth Connect with Massimo Bacchus Massimo Backus, MA, CPCC, ACC Executive Coaching & Leadership Development MassimoBackus.com Order Now: "Human First, Leader Second" Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Go to https://lifeaftercorporate.com/podcast for all episodes 197. How Meghann Conter is Rewriting the Rules of Success for Women Entrepreneurs with THE DAMES 194. How Entrepreneurs Can Avoid Becoming Seven-Figure Poor 188. How to Succeed as a Business Owner in 2025 168. The Chris Voss Method for Closing the Deal Tweetable Quotes: "And what happened in that moment was an epiphany, and it was the first time in my life that I can recall where the negative critic, that horrible self-talk, that berating voice was gone." Massimo Bacchua on the journey to self-discovery "I had something that I needed to say that I didn't see coming from anywhere else. And so I felt compelled to do that and import myself into that process."... Massimo Bacchua on finding Purpose in Passion **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
"Discover how coaches and consultants can thrive in 2025 by reinventing their business strategies. Learn about innovative networking, scaling techniques, and business model shifts to stay ahead in a changing entrepreneurial landscape." Are you ready to embrace change as an entrepreneur but unsure of where to start? In this very different episode of the Life After Corporate, Podcast hosts Deb Boulanger and Karen Yankovich interview each other and will release the episode on their own podcast in the same week. Here they chat about navigating the evolving entrepreneurial landscape. They'll highlight the necessity of innovation and consistent reassessment of business strategies to stay relevant and succeed in 2025. Covering an array of topics from lucrative exit strategies to interactive lead generation, Deb and Karen dissect the strategic pivots needed to cater to modern market shifts. Listeners gain valuable insights into how to maximize LinkedIn's potential, find and deliver real value, and build an involved community. Transforming challenges into opportunities, Deb and Karen craft an episode promising to energize listeners with a fresh and practical perspective on ushering growth and sustainability in business. [00:00 - 06:01] Rethinking Business Models for 2025 Deb introduces a membership model to enhance scalability and community engagement. Karen details adjustments to her She's Linked Up program for greater inclusivity and flexibility. Discover the importance of maximizing face-to-face interactions for building meaningful connections. Understand the shift from traditional marketing strategies to a more personal approach. [06:02 - 13:15] Revamping Engagement Strategies on LinkedIn Learn how to maximize LinkedIn's power to foster genuine, impactful conversations. Discover the benefits of aligning with trusted referral networks over cold connections. Listen to insights on creating valuable lead magnets in order to grow your email list. Learn how "Entrepreneurs Unfiltered" creates spaces for dynamic, unfiltered discussion. [13:16 - 24:20] Building Future-Driven, Sustainable Pathways Examine Deb's forward-thinking approach for a profitable business exit in five years. Discover how acknowledging the current market landscape cultivates a path for innovation. Get to know the transformative potential of licensing for long-term business sustainability. Find out how strategic rearrangements in business can accommodate economic shifts. [24:21 - 31:29] Prioritizing Personal Development and Market Needs Embrace the mindset of saying "no" to unproductive activities for increased focus. Grasp the balance between giving and graciously receiving value within professional networks. Internalize the importance of direct communication to leverage potential speaking opportunities. Learn how offering value-led content can reinvigorate existing community relationships. Connect with Karen Yankovich Website:https://karenyankovich.com/ Karen's podcast: https://karenyankovich.com/podcast/ LinkedIn: linkedin.com/in/karenyankovich Take the quiz: LinkedIn Marketing Style Quiz Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! https://lifeaftercorporate.com/community Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "You can have tens of thousands of connections on LinkedIn, but if they're not on your email list, you really don't own them." - Karen Yankovich "But here's the other thing I think, I'm looking forward to this lead magnet a month that I've challenged myself with. I think it will also reengage my existing email list because I'm hoping they're going to be interested in these things." Karen Yankovich on The Power of Email Engagement" **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.
Welcome to Episode 301 of the Good Girls Get Rich Podcast! I'm your host, Karen Yankovich and today is an extra-special episode because I'm joined by my fabulous friend and entrepreneurial powerhouse, Deb Boulanger. If you're not already familiar with Deb, she's the CEO of Life After Corporate and founder of the Launch Lab for Women Entrepreneurs. She helps smart, accomplished women transition from corporate to consulting, ensuring they replace those six-figure corporate salaries with successful, thriving businesses. We decided to shake things up for this milestone episode. Instead of a traditional interview, we flipped the script and interviewed each other. Why? Because 2025 is all about doing business differently, my friends! #GoodGirlsGetRich We want to hear your thoughts on this episode! Leave us a message on Speakpipe or email us at info@karenyankovich.com. Episode Highlights: In this episode, you'll learn: How the old ways of lead generation and marketing fell flat in 2024 and what's working now. Our behind-the-scenes look at reshaping our businesses to align with the changing market. Why we both believe human-to-human connection is the future of successful marketing. The power of memberships, licensing, and diversifying your revenue streams for sustainable growth. How LinkedIn and real-life networking events are key to building a profitable and fulfilling business in 2025 Key Takeaways: Marketing Has Shifted: What worked in 2021 isn't cutting it anymore. We share how we've adjusted our strategies to stay ahead. In-Person Events Are Back: Both Deb and I are craving more face-to-face time with clients and our communities—and we're not alone. People are hungry for connection. Licensing and Memberships Are the Future: Deb shares how launching a membership community reinvigorated her business, while I'm exploring licensing and certifications as scalable models for growth. Build That Email List: Social media platforms can change in an instant. Owning your audience through an engaged email list is non-negotiable. LinkedIn is Still Gold: Your LinkedIn DMs are the most profitable piece of real estate in your business. Start using it to build genuine connections, not just respond to spam. This episode is packed with real talk about navigating the shifts we're all feeling as entrepreneurs. We get honest about the discomfort that comes with changing things up and leaning into new strategies—but let me tell you, it's all worth it. Magical Quotes from the Episode: Deb Boulanger: “I realized there was this resistance and skepticism from women who had invested in so many things that didn't have a return. Trust had eroded.” “Licensing is an interesting model—how do I package my content so others can deliver it, and I can step back while still growing the business?” “I'm stretching myself to ask more this year—whether it's asking for referrals or speaking opportunities. It's outside my comfort zone, but that's where the growth is.” Karen Yankovich: “Your LinkedIn DMs are the most profitable piece of online real estate in your business—start using it proactively, not just responding to spam.” “2025 is my year to build my email list—I'm committed to creating a new lead magnet every month because owning your audience is everything.” “I want to be face-to-face with more people this year—there's a craving for in-person connection that we can't ignore.” Resources Mentioned In This Episode: Take Karen's free LinkedIn Marketing Style Quiz Check out Deb's website here. Connect with Deb Boulanger on LinkedIn Life After Corporate Podcast: Listen to Deb's Podcast Join us every Tuesday at 2 PM ET on LinkedIn Live for Entrepreneurs Unfiltered! Help Us Spread The Word! It would be awesome if you shared the Good Girls Get Rich Podcast with your fellow entrepreneurs on Twitter. Click here to tweet some love! If this episode has taught you just one thing, I would love if you could head on over to Apple Podcasts and SUBSCRIBE TO THE SHOW! And if you're moved to, kindly leave us a rating and review. Maybe you'll get a shout out on the show! Ways to Subscribe to Good Girls Get Rich: Click here to subscribe via Apple Podcasts Click here to subscribe via PlayerFM Good Girls Get Rich is also on Spotify Take a listen on Podcast Addict
Have you ever felt like you're spinning your wheels, working tirelessly but not seeing the growth you desire? In this episode of Life After Corporate, host Deb Boulanger explores the intricacies of scaling a business with guest Meryl Simmons, an experienced EOS implementer. Together, they'll uncover the secrets of building a robust business foundation, learn how to overcome growth ceilings and discover the power of a strategic coaching approach. With Meryl's expertise, you'll explore the Entrepreneurial Operating System (EOS) and its potential to revolutionize your business journey, regardless of its size or stage. This episode is full of actionable nuggets that will equip you to scale effectively and thrive in the services sector. Don't wait until you hit your next ceiling; listen now to learn how intentional systems and processes can set your business on the path to sustainable growth! [00:05- 13:29] Understanding Business Operating Systems EOS provides tools to clarify vision, execute strategy, and build healthy teams Designed for companies with 20-300 employees seeking disciplined growth Helps align team energy through shared language and accountability frameworks Solves common challenges like unclear priorities and inconsistent execution [13:30 -19:19] Identifying Growth Ceilings First warning sign: Persistent lack of strategic direction Second indicator: Previously successful tactics stop working Third red flag: Inability to prioritize high-impact activities Fourth challenge: Founder becomes bottleneck through poor delegation Fifth symptom: Team operates without clear role definitions [19:20 -24:56] Performance Measurement Tools Weekly dashboards tracking 5-15 leading indicators Balanced scorecards combining lagging and leading metrics Revenue goal breakdowns into monthly/client targets Activity-based KPIs (e.g., sales conversations per week) [24:56 - 31:04] Sustainable Growth Practices Annual structural audits for functional seat effectiveness Continuous scorecard refinement based on metric relevance Delegation checklists defining outcomes and success metrics Prevention of founder burnout through role evolution Connect with Meryl Simmons Website: https://www.justgetfocused.com/ Website: http://Www.eosworldwide.com/meryl-simmons Email: meryl@outpaceenterprises.com LinkedIn: https://www.linkedin.com/in/merylsimmons/ Books mentioned on this episode Traction: Get a Grip on Your Business Traction: Get a Grip on Your Business: Wickman, Gino: 9781936661831: Amazon.com: Books Get a Grip Amazon.com: Get A Grip: An Entrepreneurial Fable . . . Your Journey to Get Real, Get Simple, and Get Results eBook : Wickman, Gino, Paton, Mike: Kindle Store Free Tools mentioned on this episode https://www.eosworldwide.com/meryl-simmons#downloads Scorecard https://www.justgetfocused.com/get-focused-coaching-weekly-business-dashboard-download Ready to turn insights into action? Don't just listen—join the movement! The Life After Corporate Community (https://lifeaftercorporate.com/community) is where ambitious women like you connect, collaborate, and get the strategies, tools, and high-level support to grow a thriving, profitable business. Join us now and start making the powerful connections that will elevate your success! Go to https://lifeaftercorporate.com/podcast for all episodes 168. The Chris Voss Method for Closing the Deal! 163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! 87. Secrets of Great Copywriting with Julie Cabezas Tweetable Quotes: "Every business needs an operating system to run effectively and efficiently and really operate and build a better business." Meryl Simmons on Aligning Human Energy "I left and I went out on my own, and I, my husband, who's a lifelong entrepreneur, really encouraged me to do that."...Meryl Simmons on Aligning Human Energy on Entrepreneurial Journey **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
What if you could rewrite the rules of power, leadership, and legacy—on your terms? In this special 200th episode, we're not just celebrating a milestone.—we're calling for a movement. Entrepreneurship isn't just about business. It's the ultimate feminist power move. It's your path to autonomy, freedom, and creating a legacy that actually matters. It's also one heck of a personal development journey. Because nothing will test your mindset (or your patience) quite like stepping into your own power. If you've ever found yourself stuck in perfectionism, second-guessing your pricing, or wondering if you're really cut out for this… congratulations, you're human. And you're exactly where you need to be. In this episode, Deb breaks down the real mindset traps that keep so many brilliant women playing small—plus how to finally own your worth, leverage your visibility like currency, and price your offers based on the transformational value you provide. We're also talking about the systems, processes, and, yes, even AI tools that will help you scale without burning out. Building a business shouldn't feel like a corporate hustle culture in disguise. This isn't just about making money. It's about rewriting the rules, reclaiming your power, and changing the game—one fearless, purpose-driven step at a time. So, are you ready to join the movement and take your business (and your life) to the next level? Hit play. Let's do this.
Are you tired of feeling stuck in the Messy Middle?? Tired of the grind of traditional business strategies? In this episode of "Life After Corporate," host Deb Boulanger invites Kim Woods and Christa Grasso to uncover how the "New Era" of entrepreneurship is rewriting the rulebook. Kim highlights the transformative shift in energies post-2020, showcasing the power of intuition and soul-led choices in business. Christa complements this with actionable strategies for scaling and aligning with purpose. Whether you're navigating the messy middle or charting bold new paths, this episode will leave you questioning: Are you ready to embrace a business that truly aligns with who you are and the future you envision? [00:05- 15:39] Understanding The New Era of Entrepreneurship Recognize the shift from traditional methods to intuitive, soul-led business strategies. Learn why leaning into intuition can lead to better business outcomes. Address how the messy middle can become less chaotic with a new mindset. Understand the importance of recognizing your own rhythms and cycles for business success. [15:40 -28:12] Strategy and Planning: The Key Facets Breaking down the essential facets: Strategy, Planning, Systems, Team, and Insight. Discover how different stages of entrepreneurship require different focuses and struggles. Importance of having an actionable plan and strategy aligned with your vision. Dive into the concept of structured flow - balancing structure and flexibility in business. [28:13 - 38:42] Hiring and Team Building for Strategic Execution How to align hiring practices with your energy and business needs. The significance of systems and processes in scaling a business. Learn about different types of roles that enhance business productivity. Real-life examples of systematizing tasks and efficient delegation. [38:43 - 47:55] Measuring Success and Practicing Resilience Importance of both qualitative and quantitative metrics in business. Learn how to measure reliance on heroics and the overall fulfillment. Strategies for dealing with growth complexity and maintaining simplicity. Aligning actions with intuitive hits to avoid business fog. Connect with Guests CrIsta Grasso Website: strategicopsinstitute.com Facebook: https://www.facebook.com/strategicopsinstitute Insta: https://www.instagram.com/strategicopsinstitute YouTube: https://www.youtube.com/@StrategicOpsInstitute LinkedIn: https://www.linkedin.com/company/strategic-ops-institute/ Podcast: lean Out Your Business Podcast Apple: https://podcasts.apple.com/us/podcast/lean-out-your-business-podcast/id1551252558 Spotify: https://open.spotify.com/show/5Mm9h61XERTRyOTiEiOOZL?si=68d88f4bb8264c71 Kim Woods Website: https://www.kimwoods.com LinkedIn: https://www.linkedin.com/in/kimewoods/ YouTube: https://www.youtube.com/@kimwoodschannel FaceBook: https://www.facebook.com/KIMWOODSCHANNEL Insta: https://www.instagram.com/kimwoodschannel/ The Quiz: Star Map to Success - Know Your Life Quiz | Kim Woods Podcast: Your Star Path to Success Apple: Your Star Path to Success Podcast - Apple Podcasts Spotify: Your Star Path to Success | Podcast on Spotify Go to https://lifeaftercorporatepodcast.com/ for all episodes 196. Human Design Strategies for Aligned Business Growth w/ Candy Barone 193. Top 7 SEO Mistakes Entrepreneurs Make and How to Avoid Them 188. How to Succeed as a Business Owner in 2025 Tweetable Quotes: “The minute we hit July, the second half of the year, we are going to be, like, on a G-force luge. Things are gonna be moving so fast. Innovation, solutions, ideas, creations, connections, everything is going to start coming in."... Kim Woods on Getting ready for the 2nd half of the year “Don't aim for perfection. Just aim for progress and get going, but make sure you're measuring to know what's working so you can let go of the things that aren't as quick as possible and clear the way for the things that are.”... Crista Grasso on maximizing productivity **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
What does it really take to thrive as an entrepreneur in 2025? In this episode, Deb shares crucial observations about the business landscape, from the increasing importance of human connection in an AI-dominated world to the launch of the Life After Corporate community - a digital membership priced at $77 per month for founding members. She addresses how global conflicts and technological acceleration are affecting business owners' psyche, emphasizing that going solo is no longer viable. Drawing from her experience with programs like The LaunchLab and Standout Webinars, she explains why innovation isn't optional and why generic, AI-generated content won't cut it anymore. As client acquisition cycles lengthen and trust becomes harder to build, Deb makes one thing crystal clear: 2025 will reward those who stay true to their unique voice and invest in genuine human connections. Are you ready to stop coasting and start innovating? [00:05- 15:44] Market Evolution & Specialization Trend toward hyper-specialization and micro-niching in the coaching industry Focus shifting from general leadership coaching to specific expertise areas Personal branding for introverted executives emerging as specialized niche Clients are increasingly seeking specialized rather than generic solutions [15:45 -20:44] Business Performance Analysis Importance of reviewing 2024 performance metrics Focus on client lifetime value assessment Analysis of the most valuable and enjoyable client relationships Extended client conversion timeline (7-hour rule, 20-40 micro conversions) [20:45 - 25:50] Market Trends & Challenges B2B sales acceleration in second half of 2024 Corporate sector unpredictability due to political landscape Increasing competition from corporate leaders turning entrepreneurs "Great Breakup" continuation and boomerang effect [25:51 - 29:05] Launch Details & Benefits Launch party scheduled for December 18th at 1 PM EST Exclusive training and support offerings Weekly expert Q&A sessions Specialized member-only content and resources Regular networking and collaboration opportunities Website: https://lifeaftercorporate.com LinkedIn: https://www.linkedin.com/groups/12656341/ The New Life After Corporate Community https://lifeaftercorporate.com/community Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "Reflecting on the success of 2024 helps us pinpoint our strengths and reveals the gaps we need to fill in our client value ladder." Deb Boulanger on assessing the past year "Demand for specialized subject matter experts is growing; short-term advisory roles are reshaping how we think about enterprise."...Deb Boulanger on the demand for fractional CEOs **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
How can small business owners leverage digital marketing to stand out in a crowded market while embracing the potential—and limitations—of AI? In this episode of Life After Corporate, host Deb Boulanger is joined by Paige Wiese, the CEO of Tree Ring Digital, to explore the nuanced landscape of modern digital marketing. They talk about crucial issues such as maintaining up-to-date business data, the indispensable role of Google My Business for solopreneurs, and the shifting balance between human-led content creation and AI tools. Paige shares valuable insights on effective platform strategies, the importance of thought leadership, and the tangible benefits of SEO, ensuring that every small business owner feels empowered to invest wisely in their digital footprint. This is a conversation you cannot afford to miss if you aim to turn every digital marketing effort into substantial business growth. [00:05 - 9:03] The Power and Pitfalls of Digital Asset Management Challenges in tracking key business data and the significant financial and decision-making impact of outdated information. Maintaining an up-to-date Google My Business page for solopreneurs, boosting both visibility and credibility. Being visible on multiple platforms like LinkedIn and Facebook to build trust and engagement. Predictions are leaning towards increased reliance on AI for business tasks but be aware of losing the value of expert digital marketing assistance. [9:04 - 16:52] Maximizing ROI in Digital Marketing and Thought Leadership Digital marketing is a significant investment and the concept of "return on effort" for small businesses is discussed. Focus your marketing efforts on platforms where your ideal clients are, rather than spreading yourself too thin, citing a lesser-known audio platform's lack of traction. The prudent use of AI is advised to simplify tasks and enhance decision-making, with an emphasis on intentionality and impactful activities. Avoid getting overwhelmed with multiple tasks and instead concentrate efforts in a few critical areas and excelling in them. [16:53 - 25:02] SEO and Digital Marketing in the AI Era Essential SEO steps include setting up a robots.txt file, submitting a sitemap to Google, and claiming Google My Business to improve visibility. The need for alignment between SEO efforts and content marketing is underscored, indicating that blogging without SEO optimization is ineffective. Adapt strategies to align with trends showing that users are not relying solely on Google for information. The impact of AI on search results and the importance of maintaining SEO best practices for visibility within AI-curated content results. [25:03 - 34:36] The Human Touch in AI-Driven Marketing The necessity of emotional connections and thought leadership is where AI falls short. While clients may believe AI can replace human effort, personal insights are crucial for authentic content. The need to stay current with technology trends while recognizing the current limitations of AI. Tree Ring Digital focuses on adapting marketing strategies to meet client needs and the importance of strategic, organic growth. Connect with Paige Wiese https://www.treeringdigital.com/ LinkedIn: LinkedIn profile Facebook: Facebook Instagram: @treeringdigital Talked About on the Show Google My Business:Google My Business How to Set up Your Google My Business for 2025 Google Business Profile Set Up: 2025 Step-by-Step Tutorial Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "We've seen it in image creation and people trying to have their social posts created by AI, and it's still not there. You might get close, but it's not perfect.".... Paige Wiese on the future of AI in Marketing "How can we be strategic? What's another way? How can we work together? And maybe I train you a little bit on this. If you have the time, use that right now until you have the money. And when you have the money, we'll go a different route." — Paige Wiese on going from zero to strategy **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com
Are you ready to leave your corporate job but frozen by fear? In this episode of Life After Corporate, host Deb Boulanger tackles the challenging journey of transitioning from corporate to entrepreneurship. Drawing from her 11 years of experience, she shares practical strategies for building predictable and sustainable revenue, mastering your entrepreneurial mindset, and pricing for value in your new venture. From overcoming the fear that holds back 90% of our thoughts to transforming from corporate leader to CEO, Deb provides a roadmap for success. Her clients' success stories, including those who secured six-figure contracts within their first year, prove that with the right support and mindset, your entrepreneurial dreams are within reach. [00:05- 6:13] Mastering the Corporate to Entrepreneurship Transition Navigate the shift from predictable paychecks to building sustainable revenue streams while staying true to your values Overcome identity transformation challenges as you move from corporate leader to independent business owner Transform perfectionism and procrastination into actionable business growth strategies Create a clear mission statement that drives your entrepreneurial journey and leaves a lasting legacy [6:14 -10:52] Strategic Business Validation and MVP Development Test your business idea with a minimal viable product (MVP) before making substantial investments Create a simplified version of your offer, such as a beta group program or single course module Gather feedback from approximately twelve real potential clients using basic tools like PowerPoint Validate your solution with your target community to ensure built-in market demand [10:53 - 16:00] Pricing Power: Creating Value-Based Revenue Models Move beyond hourly rates to implement return on advantage (ROA) pricing strategies Transform consulting services into packaged offerings for sustainable growth Create pricing structures that reflect client transformation rather than time spent Build sustainable revenue streams by quantifying client outcomes and benefits [16:01 - 21:03] Creating Predictable Revenue Pathways Design a comprehensive value ladder starting with free or low-cost attraction offers Implement an 8-12 week mid-tier solution for specific client problems Develop high-value, long-term programs (6-12 months) for deeper client engagement Generate consistent leads through strategic community visibility and expert positioning Connect with Deb Boulanger Get on the Wait List for the NEW Life After Corporate Community by sending an email with the subject: "Wait List" to deb@lifeaftercorporate.com Website: Podcast - Life After Corporate Podcast Insta: @deb_boulanger LinkedIn: Deb Boulanger
What if the secret to amazing love isn't just about finding the right person but really getting used to talking to each other consciously? In this episode, host Deb Boulanger and relationship coach Laurie Handlers, talk about how couples retreats and the idea of conscious communication are really changing the game for modern relationships. Laurie found her passion at 18 and has spent her life helping couples create incredible love through practices that involve connecting deeply and exploring sexuality. Her take on traditional relationships focuses on things like setting boundaries, enjoying pleasure, and being real with each other. With years of helping people transform through pleasure, Laurie shows that talking about sex isn't just about the physical side. It's also about tapping into creativity and that vital energy in life. In a time when it seems like relationships come and go easily, conscious coupling builds a solid ground for love that's here to stay. [00:05- 5:16] Breaking Free from Corporate Constraints to Personal Transformation Made the leap from structured corporate life to teaching sacred sexuality and transformation, driven by an inner calling to make a difference in the world Initially balanced corporate work with side consulting, experiencing the freedom to experiment and innovate Body breakdown in high-pressure corporate role led to discovering new path through conscious embodiment practices Transformed personal crisis into opportunity by embracing sacred sexuality teachings and relationship coaching [5:17 -19:09] The Journey from Conformity to Sexual Liberation Developed expertise through diverse roles including grant writing, corporate training, and organizational development Recognized limitations of corporate structures despite winning awards and achieving top performance Listened to body wisdom when corporate demands became unsustainable Created successful programs teaching women emotional release techniques and truth-speaking, fostering extraordinary love [19:10 - 25:42] Sacred Sexuality and Sustainable Partnerships Understanding sexuality as a creative force that extends beyond physical intimacy, connecting to personal expression and vitality Addressing alarming divorce statistics (50% first marriages, 64% second marriages) through conscious relationship practices Exploring the deeper aspects of intimacy beyond conventional understanding of sex and physical connection Learning to pause, breathe, and express feelings from a place of body awareness rather than judgment [25:43 - 35:31] Ageless Entrepreneurship in Sexuality and Relationships Created specialized programs for the 50+ demographic, addressing unique needs and concerns in sexuality and relationships Demonstrates how age brings valuable wisdom to relationship coaching, challenging initial skepticism from younger participants Developed multiple income streams through books, MP3s, and apprenticeship programs focused on transformation Breaks age-related stereotypes by maintaining relevance and creating extraordinary impact in the field of conscious communication Connect with Laurie Handlers Website: https://www.lauriehandlers.com YouTube: https://www.youtube.com/@extraordinarylovers Instagram: https://www.instagram.com/laurie.handle Facebook: https://www.facebook.com/ExtraordinaryLoversOfficial Laurie's Books Sex and Happiness: It Gets Better With Age Sex & Happiness: It Gets Better With Age: Handlers, Laurie: 9781955090315: Amazon.com: Books Sex and Happiness: The Tantric Laws of Intimacy Sex & Happiness: The Tantric Laws of Intimacy: Laurie Handlers, Siobhan Mullally, Laurie Handlers, Pat Corrigan: 9780977174003: Amazon.com: Books Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “Nothing gave me the skill for the most important thing in my life, which is when I find the person that I love, not at a ball with a glass slipper, but actually when someone and I find each other, then what?”... Laurie Handlers on the Truth About Education and Love “Modern science says that the gut is the second brain, and actually that the gut might be more truthful than the mind."... Laurie Handlers on the Power of Gut Feeling in Decision-Making **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Have you ever felt like an imposter in your career or struggled with leaving a meaningful legacy? In this episode of Life After Corporate, host Deb Boulanger sits down with Jen Coken to unravel the complexities of imposter syndrome and authentic leadership. Jen's journey from a political career to becoming an acclaimed coach provides invaluable insights into overcoming self-doubt and embracing genuine authority. Together, they explore how early-life experiences shape our professional lives, the challenges of transitioning from corporate to entrepreneurial worlds, and practical advice on mindfulness and self-discovery. Tune in to discover how to transform imposter syndrome into your superpower and leave a lasting legacy, no matter where your journey begins. [00:05- 14:54] Legacy and Authenticity in Leadership Jen Coken discusses the importance of leaving a legacy, stressing that it doesn't require fame or vast impacts. Authority is defined as confidence and authenticity, not merely power or status. Coken brings attention to the pervasive nature of imposter syndrome, comparing it to a pandemic that leaders face. Jen shares a story of a woman who lost her identity by conforming to traditional expectations in a male-dominated industry. [14:55 -22:19] Imposter Syndrome and Corporate Challenges Imposter syndrome is described as a phenomenon involving an amygdala hijack, leading to reactions like fight or flight. She advises leaders to be curious rather than assume, particularly in meetings and professional settings. Strategies include asserting oneself and sharing personal context deliberately and strategically. Jen recounts her personal pivot from corporate life, illustrating her initial struggles with visibility and imposter syndrome. [22:20 - 33:14] Mindfulness and Personal Development Mindfulness is highlighted as a tool to observe rather than control emotions, aiding in rewiring neural pathways. Coken speaks about the 6-year-old self's influence on present-day decisions and behaviors. The power of being an observer of emotions to foster new ways of being is underscored. Jen Coken shares insights on transforming imposter syndrome into a superpower and embracing it as a driver for success. [33:15 - 39:02] Communicating and Dealing with Insecurity Coken suggests recording and analyzing thoughts to separate fact from fiction, a method she calls "The Power Code." Emphasizes the significance of owning one's stories and making bold decisions despite uncertainties. "Fake fear" vs. "real fear" is a concept discussed to manage internal insecurities. Utilize self-acceptance and authenticity to combat self-doubt in crowded markets. Connect with Jen Coken Email: jen@jencoken.com Website: Jen Coken Coaching - Author | Lifestyle Coach | Comedian LinkedIn: https://www.linkedin.com/in/coken/ Instagram: @jencoken Facebook: Jen Coken Coaching Jen's Books “Make Imposter Syndrome Your Superpower” www.jencokenbook.com “When I Die, Take My Panties” Amazon.com: When I Die, Take My Panties: Turning Your Darkest Moments into Your Greatest Gifts eBook : Coken, Jennifer: Kindle Store Barnes & Noble Link If you buy the book PREsale from Barnes & Noble, you'll receive a special gift from Jen: Make Imposter Syndrome Your Superpower: The Ultimate Guide for Women in STEM to Lead with More Authority, Influence, and Impact by Jen Coken, Paperback | Barnes & Noble® Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “The brain's never dealing with reality ever. The brain is consistently taking in information, comparing it, compartmentalizing it."... Jen Coker on Neuroscience Revelations “And imposter syndrome came in because I had a big contract with a big tech company, and I was sucked into the toxic culture without realizing it, which is so easy for us to do."... Jen Coker on Overcoming Imposter Syndrome and Toxic Work Culture **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
What if the very strategies that could catapult your business to the next level could also free you from the daily grind? In this episode of Life After Corporate, Deb Boulanger will talk about the pillars of business growth amidst economic and geopolitical uncertainty. With rapid technological advances, particularly in AI, as both a threat and an opportunity, our experts discuss how to rise above consumer caution and harness market opportunities. From increasing client lifetime value to mastering AI tools and differentiating your brand in crowded markets, this episode promises actionable insights for every business owner. Transformative ideas like "return on advantage" and leveraging Other People's Platforms (OPPs) are highlighted, compelling you to listen and redefine your strategies for longevity and success. This is a must-listen episode for anyone eager to prepare for 2025 and beyond, ensuring their business not only survives but thrives. [00:05- 14:48] Economic and Geopolitical Impact on Business Discussion on market opportunities amid unpredictable budgets and economic conditions. Importance of increasing client lifetime value and mastering AI tools. Challenges such as transitioning from hourly contracts to value-added offers. Emphasis on defining unique client challenges and offering repeatable solutions. [14:49 -43:17] Strategies for Enhancing Client Lifetime Value Importance of creating a service value ladder to address client challenges. Benefits of client retention over new client acquisition. Examples of "door opener" offers and their importance. Reviewing and adjusting sales skills, offer positioning, and target audience focus. [43:18 - 48:41] Leveraging AI and Differentiating Your Brand Use of AI to operationalize tasks and streamline processes. Importance of creating a unique and consistently visible brand message. Networking tips for business growth and building a referral ecosystem. Collaborative visibility efforts, including leveraging platforms like LinkedIn. [48:42 - 51:39] Preparing for 2025 and Beyond Tips for preparing business operations for future growth, including AI customization. Strategies for increasing fees, adding new offers, and enhancing client retention. Simplifying operations with the help of AI and documentation. Using webinars and workshops to establish thought leadership and attract clients. Connect with Deb Boulanger Website: www.lifeaftercorporatepodcast.com Instagram: @deb_boulanger LinkedIn: https://www.linkedin.com/groups/12656341/ Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: “You have to really differentiate yourself by creating a personal brand and crafting your messaging so that it stops the scroll with your thought leadership."... Deb Boulanger on the importance of having a personal Brand "Increasing client retention by just 5% could boost your profits by 25 to 95%."... Deb Boulanger on the importance of client retention **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast with other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Are you stuck in business, wondering why your revenue isn't where it should be? In this episode of Life After Corporate, host Deb Boulanger sheds light on a crucial mindset for every entrepreneur: Always Be Launching. Deb explores practical ways to stay relevant and keep your business growing, no matter what current market conditions look like. Whether you're a newbie entrepreneur or a seasoned business owner, this episode is packed with actionable advice. Tune in as Deb breaks down the steps to effectively launch and stay visible, ultimately helping you avoid the trap of under-launching. Don't miss out—this episode could be the key to unlocking your business's potential. [00:05- 6:19] Marketing Strategies for Successful Entrepreneurship Deliver workshops to professional networks or industry associations to launch your offer Stay active and visible by consistently offering something fresh to your audience Adapt your offerings to meet the evolving needs of your ideal clients Overcome the tendency to "under launch" to improve business performance and revenue [6:20 -12:06] Embracing Entrepreneurship in a Changing Market Stay current by incorporating AI into your offers and discussions with clients Address the unpredictable economy by continuously launching new ideas Adapt your marketing strategies to speak directly to clients' current problems Consider a corporate exit strategy that allows for building your business on the side [12:07 - 16:59] Innovative Approaches to Business Growth for Entrepreneurs Continuously refresh your content to keep your audience engaged and attract new prospects Consider launching new offers or repackaging existing ones to meet evolving client needs Implement a combination of nurturing new leads and offering fresh content to existing clients Explore the potential of subscription-based models once you've established a strong following [17:00 - 22:21] From Corporate Exit to Thriving Entrepreneur: Key Tactics Reframe your offer to align with current market and client needs Create a simple launch plan to generate momentum and focus Utilize free webinars or workshops to build trust and spark interest Stay visible by always launching new offers or marketing pushes Connect with Deb Boulanger Website: www.lifeaftercorporatepodcast.com Instagram: @deb_boulanger LinkedIn: https://www.linkedin.com/groups/12656341/ LAST INTERACTIVE WORKSHOP OF THE YEAR!!! Growth Strategies for Challenging Times Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 153 A 3-Step Guide to Skyrocketing Your Income 137 Marketing, Management, and Metrics: The Keys to Consistent Success Tweetable Quotes: "Maybe it's about creating a mini version of your current program or offering a VIP day. Give your client something that feels new, even if it's built on your existing offers."...Deb Boulanger on Strategies for Success in Business "People are looking for affordable support on their entrepreneurial journey because more and more people are making this decision to leave corporate and start a business and a life on their terms."... Deb Boulanger on Entrepreneurial Trends **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Ever wondered how to infuse your unique identity into your business? In this episode, host Deb Boulanger sits down with Patty Farmer, a renowned marketing expert, to explore the intersection of entrepreneurship, branding, and marketing strategy. Patty shares her insights on how to start a business that truly reflects your core values, and how understanding the customer journey can accelerate business growth. She also reveals her tips for building strategic partnerships and using AI in marketing strategies to enhance, rather than replace, human connection. Listen in to discover how Patty Farmer is revolutionizing marketing strategies for small businesses and how you can apply her insights to your own business journey. [00:01- 15:13] Crafting an Effective Marketing Strategy for Business Growth Define your brand's compelling story that makes the customer the hero Speak directly to the voice and pain points of your ideal client avatar Develop a positioning statement that conveys what you want people to feel Leverage AI tools to research potential strategic partners in your niche [15:14 -25:51] Building Strategic Partnerships for Entrepreneurial Success Identify upstream and downstream partners who serve your clients before/after you Seek out partners with complementary offerings who overlap your services Explore partnerships with businesses targeting a different audience in your niche Don't view other entrepreneurs in your space as competitors, but potential partners [25:52 - 33:34] Understanding the Customer Journey for Better Client Retention Recognize the different stages: problem awareness, decision to act, vetting options Tailor your marketing messaging to resonates with each specific stage Implement strategies to nurture customers from awareness to promoters Regularly audit your customer touchpoints to identify gaps and optimize journeys [33:35 - 43:34] Leveraging AI in Your Small Business Marketing Strategies Use AI tools for tasks like competitor research, lead generation, and content creation Analyze data from your marketing efforts to generate AI-driven insights Implement AI personalization to tailor user experiences across channels Explore AI-powered automation for campaigns, ads, email marketing and more Connect with Patty Farmer Website:Home - Patty Farmer International ~ Plug in. Power up. Get Paid. Facebook: Facebook X (Twitter): @PattyFarmer Pinterest: Pinterest YouTube: Marketing, Media & Money - YouTube Instagram: @pattyfarmerceo Patty's Podcast: Marketing, Media & Money https://open.spotify.com/show/0fNSOqjx6Jn6zERhmj1pnn?si=d49e1c77d6ca4803 Go to https://lifeaftercorporatepodcast.com/ for all episodes 169. Lisa Durante's Strategy for Mastering Your Content Marketing Plan! 152 The Secret of Turning Your Words into A Money-Making Machine! 148 The Role of AI in Business Strategies and Market Research Tweetable Quotes: “It's got to be transformative. We are not in the information business. Google is in the information business. We are in the Transformation business”... Patty Farmer the difference of being an information business and a transformation business "I actually like to think of ROI also as Return On Influence."... Patty Farmer on evaluating ROI **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at https://lifeaftercorporate.com/podcast.
What distinguishes thriving businesses in today's fast-paced world? Tune in as host Deb Boulanger talks with Natalie Levy, a passionate supporter of women entrepreneurs and advocates for investing in diverse founders. Natalie reveals her strategies for empowering female-led startups and highlights the significance of inclusive investment strategies and cultural awareness in the business arena. She discusses key factors for evaluating startup potential while emphasizing the value of balancing entrepreneurship and well-being. Through sharing her own journey and the trials of scaling a service business, this conversation promises to reshape your understanding of success. [00:01- 13:23] Equity, Accessibility, and Mindset Shift Challenging traditional "herd mentality" of attracting only high-net-worth accredited investors. Rejecting the notion of simply allocating capital to deals without active involvement. Emphasizing a learning journey and transformative mindset shift for members. Pioneering a new model that prioritizes strategic and smart investment practices. [13:24 -18:26] Women's Empowerment in Early-Stage Investing: Strategies for Success Investing in the "seed plus" round allows for a more meaningful impact with smaller check sizes. Evaluating the quality of deal sourcing and the ability to find good opportunities at an early stage. Higher risk but potentially higher returns when investing early in a company's lifecycle. Flexibility to invest across sectors and stages without being bound by specific mandates. [18:27 - 22:08] Scaling Service Businesses with AI: Challenges and Opportunities Services businesses often face challenges in attracting strategic acquirers due to lower margins. Productizing services by integrating AI can enhance scalability and create a path for venture-level growth. Successful service businesses may incorporate a services component to generate revenue and gain market insights. Transitioning from services to productized offerings can improve profitability and attract investors seeking scalable ventures. [22:09 - 37:00] Mindful Entrepreneurship: Balancing Success and Well-being Prioritizing self-care practices like mindfulness, yoga, movement, and proper nutrition to maintain overall well-being. Finding time for personal growth and self-investment amidst the demands of entrepreneurship. Embracing a mindful approach to handle challenges and setbacks, such as physical injuries, with resilience and positivity. Encouraging others to prioritize self-care and personal well-being by leading by example Connect with Natalie Levy Website: ShesIndependent.com LinkedIn: @shesindependent YouTube: She's Independent - YouTube Instagram: @shesindependent Go to https://lifeaftercorporatepodcast.com/ for all episodes 168. The Chris Voss Method for Closing the Deal 144 Overgiving: The Secret Saboteur of Entrepreneurial Success 131 From Self-Sabotage to Success: Practical Strategies to Thrive Tweetable Quotes: "We're not just trying to build and grow this cash flow machine and just kind of run this brewery out back. But is this a business where we can see it scaling to a million dollars or a few million dollars?".... Natalie Levy on Entrepreneurial Vision "It kinda kills me to not fund those types of businesses, but at the same time, we're marrying, you know, deeply driven mission."".... Natalie Levy on The Difficult Reality of Funding Decisions **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Are you a female founder dreaming of building a seven-figure business that's primed for a lucrative exit? In this week's episode of "Life After Corporate," host Deb Boulanger welcomes Carrie Kerpen, founder and CEO of the Whisper Group, to discuss the journey from corporate life to successful entrepreneurship. Carrie, a certified exit planning adviser, shares invaluable startup advice for women entrepreneurs looking to create exit-ready companies. She emphasizes the importance of documenting processes, creating transferable business models, and implementing innovative strategies for recurring revenue - all crucial elements in increasing your company's value. This episode is a goldmine for aspiring and established female founders alike. Carrie reveals game-changing insights on overcoming entrepreneurial fears, the power of video content in business operations, and the critical role of Standard Operating Procedures (SOPs) in preparing for a potential business exit. Whether you're just starting your entrepreneurial journey or aiming to scale your existing venture, this conversation will equip you with the tools and mindset needed to build a business that's not just successful, but exit-ready. Don't miss this opportunity to learn how to close the exit gap and create a business that truly reflects your worth – hit play now and take the first step towards your entrepreneurial dreams! [03:04- 08:50] Women Entrepreneurs: Navigating Corporate to Startup Transitions Left corporate job at 29 to start a business, transitioning from marketing to media sales Recognized the challenge of participating in a corporate system not built for balance or mothers Grew quickly as a social media agency when there were no others in the market Took over leadership when the business was growing rapidly but not profitable [08:51 -19:34] Building a Sellable Business: Exit Planning for Women Entrepreneurs The Whisper Collective is a community of exited female founders discussing managing their money post-exit. The "Y Gate" is the first stage, helping entrepreneurs understand their exit goals and business valuation. The "How Gate" involves strategic planning focused on exit readiness, with quarterly and annual planning. A network of women-owned investment bankers, advisors, and lawyers assists with the final exit process. [19:35 - 28:53] Creating Standard Operating Procedures for Business Exit Strategy SOPs are essential for making a business transferable and more valuable at exit Document every aspect of the business, from getting clients to handling issues Use AI tools like ChatGPT to help create operating procedures Utilize video for creating SOPs, which can be easily transcribed and converted into written manuals [28:54 - 34:50] Building a Sellable Business: From Corporate to Entrepreneurship The process involves testing your idea and learning operating principles that produce predictable, reliable revenue Mastering technology, systems, processes, and sales techniques is crucial for creating an engine that continues to run and grow Fear of leaving a corporate paycheck often persists, even after achieving entrepreneurial success Preparation is key: entrepreneurs need to be ready with plans to supplement income and determine how long they can go without earning Connect with Carrie Kerpen Website: We Are The Whisper Group Facebook: Facebook LinkedIn: linkedin.com/in/carriekerpen YouTube: Carrie Kerpen - YouTube Instagram: @cerriekerpen Books by Carrie Kerpen Work It: Secrets for Success from the Boldest Women in Business Work It: Secrets for Success from the Boldest Women in Business: Kerpen, Carrie: Pre-Order The Whisper Way Carrie's Podcast The Exit Whisperer Go to https://lifeaftercorporatepodcast.com/ for all episodes 168. The Chris Voss Method for Closing the Deal 144 Overgiving: The Secret Saboteur of Entrepreneurial Success 131 From Self-Sabotage to Success: Practical Strategies to Thrive Tweetable Quotes: "My goal is to get as much money in the hands of women as possible and allow them to have the freedom that they truly deserve in a world that could be built for them."..Carrie Kerpen on Empowering Women Financially "I learned that I have a lot of trouble when working just for myself, establishing boundaries to not spend all of my time with these women because I'm madly in love with them”….Carrie Kerpen on the power of boundaries **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Ever thought about what lies beyond the corporate grind? Today, Deb Boulanger and Marissa DeRosa Campbell join us to talk about their leaps from high-powered corporate jobs to leading their own game-changing enterprises. These powerful women entrepreneurs will share how tapping into their spiritual journey and personal strengths has revolutionized their lives and careers. Get ready for an episode packed with bold moves and big insights on embracing your authentic self. Headphones on. It's time to expand. More love, Tracy Love the show?! Please leave a review. Thank you so much! Your feedback means the world to us. Let's keep the conversation going! YouTube: Tracy Litt Facebook: The Litt Factor Instagram: @thetracylitt Grab your seat for CONDUIT: becomingtheconduit.com About Deb: Deb Boulanger is a former tech executive and the host of the Life After Corporate podcast as well as the founder of The Launch Lab for Women Entrepreneurs. Deb has dedicated herself to helping accomplished women transition from corporate careers to entrepreneurship, ensuring they can replace their corporate salaries and achieve consistent six-figure revenue growth. Deb's mission is to amplify women's voices and provide a platform for their stories and successes. She is deeply passionate about empowering women to take control of their careers and build thriving businesses. Her practical advice and insights have already made a significant impact and she is a passionate advocate for women's empowerment, educating them on how to price and package their services effectively and stand out in their fields. Connect with Deb: LinkedIn: https://www.linkedin.com/in/debboulanger-thegreatdo-over/ and Life After Corporate https://www.linkedin.com/company/life-after-corporate/posts/?feedView=all IG: @deb_boulanger Facebook: Life After Corporate https://www.facebook.com/LifeAfterCorporatePage About Marissa: Founder of SuperLuxuryLifestyle™, redefining luxury from the inside out. Creator of SuperHealth™ + SuperWealth™ + SuperLife™ Body Transformation & Holistic Lifestyle Mentor Top Global Leader with Isagenix International Bonus Mom of 1 Adult Boy + Feline Mom of 2 Former Restaurant Owner + Foodie at Heart Forever Student at The School of Becoming™ We help people redefine luxury from the inside out, so that you can unlock your super health, super wealth and super life as your lived experience. We provide personal transformations, 1:1 coaching and group experiences centered around optimizing your health and body, and help bring you and your business into the next level of holistic success, working from the inside out. Rebalancing and resetting your body, self, & soul at the cellular level on the inside is the foundation of how we do it. Realizing your potential to create super wealth and a super life on the outside as a result of this reset… IS your luxury redefined. We teach the art of re-balancing & resetting your body by supporting it with the highest quality cellular nutrition & systems, then we teach you how to keep it there. This is a foundation and a key pillar to your greatness. Once the body is on board with a reset, magic happens. Your health & frequency is amplified, and your abundance & attraction accelerated. You will be able to go deeper within than you ever have, and faster than you ever have, to create your version of a super luxury lifestyle. Connect with Marissa: https://www.facebook.com/marissaderosacampbell https://www.instagram.com/superluxurylifestyle.life/ www.superluxurylifestyle.life An 8 week experience, featuring a 30-day cellular reset to help you transform, detox & re-calibrate your body. Harness the power of the cosmos and the astrological zodiac seasons as we reset your body to feel your best, and be your best from the inside out. Doors OPEN 8/30/24—Secure Your Spot Now! All How of Within Listeners can use CODE: #VIP for 10% OFF the Ultimate Fall Reset Experience, sign up here: https://superluxurylifestyle.life/ultimate-fall-reset/
Are you ready to unlock the hidden potential within yourself and revolutionize your professional journey? Take a listen to this conversation between Ronda Renee and Deb Boulanger where they talk about the transformative power of aligning with your soul and embracing soulful leadership. They explore the concept of "divine coordinates" and how it can help individuals, especially those transitioning from corporate careers, to create a vision that truly resonates with their authentic selves. Through compelling client stories and personal insights, they reveal how this approach can lead to increased business success, improved energy, and a profound shift in how others perceive you. The discussion challenges conventional corporate wisdom, emphasizing the importance of being present, receptive, and connected to the now. As they unravel the complexities of identity evolution and the entrepreneurial journey, you'll discover why traditional resumes and past experiences may be less relevant than you think. This conversation isn't just about business strategy; it's about cracking open your heart, inch by inch, and embarking on a journey of self-discovery that will leave you forever changed. [00:01- 07:13] Navigating the Corporate to Entrepreneur Transition Ronda chose to lean back when obstacles arose, instead of pushing harder in the masculine way Leaders and entrepreneurs run the business their soul wants, not just for money Entrepreneurship is recognized as a spiritual journey Spend some time listening to your inner voice to find out your true calling [07:14 -13:51] Embracing Feminine Energy and Spiritual Entrepreneurship Expect changes in how people relate to you, as many may not understand your choices Understand the difference between masculine energy (goal-oriented, achievement-focused) and feminine energy (receptive, intuitive) Cultivate feminine energy to access big ideas and insights for your business Be open to divine intervention and act on the guidance you receive [13:52 - 22:34] Entrepreneurship Mindset: Navigating Financial Fears The ability to tolerate risk aligns with the entrepreneur's vision, mission, and purpose. Creativity and creation cannot coexist with fear, necessitating nervous system regulation for entrepreneurs. Anchoring into internal safety and staying present in the moment helps manage doubt and anxiety. Entrepreneurship is about creating something from nothing, bringing new ideas to the world. [22:35 - 36:36] Overcoming Imposter Syndrome and Building Authentic Leadership Residing in the question is important and represents feminine energy The feminine approach to business is oppositional to the corporate experience People respond to your energy before you even say a word When you do the work on yourself and show up differently, people pick up on that Connect with Ronda Renee Website: Home - Divine Navigation Facebook: https://www.facebook.com/divinerondarenee LinkedIn: https://www.linkedin.com/in/divinerondarenee/ YouTube: https://www.youtube.com/channel/UCyQtL24KJvAS-3vZ7zxMjgA Instagram: https://www.instagram.com/divinenavigation Go to https://lifeaftercorporatepodcast.com/ for all episodes 168. The Chris Voss Method for Closing the Deal 144 Overgiving: The Secret Saboteur of Entrepreneurial Success 131 From Self-Sabotage to Success: Practical Strategies to Thrive Tweetable Quotes: "Whether this change was thrust upon you or you initiated it, we still go through this cycle that includes a grief piece. And if we don't give ourselves that time, then it's like building the new foundation on sand instead of on a stable foundation."...Ronda Renee on Overcoming the challenges of change "We guide people to go into their core, into their upper upper abdomen, into their solar plexus because this is actually the center of you”.... Ronda Renee on finding your center **TRANSCRIPT AVAILABLE UPON REQUEST** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
How can you cut through the noise and truly connect with your audience in today's saturated digital landscape? In this episode you'll hear host Deb Boulanger emphasize the importance of amplifying your message and engaging with your audience in multiple formats. She reveals that potential customers need about 7 hours of exposure to your content before making a purchase decision and stresses the need for scroll-stopping content and direct conversations with your audience. Deb's insights on automating key processes with technology to capture opportunities efficiently is right on target as she highlights the importance of mastering metrics to understand which strategies are most effective. But ensure you heed her warning of a potential shakeout in the coaching and consulting space. Listen for her recommendations for success and be sure to get in on her upcoming masterclass, "The 6 Figure Sales System," for those seeking more in-depth guidance. The link is below. The Rise of Women Entrepreneurs The pandemic inspired many women to leave corporate jobs for entrepreneurship. Desire for freedom, flexibility, and work-life balance fueled this movement. In 2022, 31% of employees who resigned started their own businesses were women. This shift highlighted the potential for more money, meaning, and impact through entrepreneurial ventures. Shifts in Corporate Landscape and DEI Initial surge in diversity, equity, and inclusion (DEI) roles post-2020. Many DEI efforts led by women faced challenges and often went unrewarded. Women sought entrepreneurship for a sense of recognition and better work conditions. Report from the World Economic Forum supports burnout as a significant factor. The Great Boomerang and Reality Check Many women underestimated the effort it takes to replace a six-figure salary through entrepreneurship. Observations suggest a shakeout in the coaching and consulting space by 2024-2025. Strong business foundation and deliberate planning are keys to success. Clients are finding success with six-figure contracts as fractional leaders and launching group programs. Key Strategies for Sustainable Growth Importance of a recurring sales framework with a steady stream of qualified leads. The significance of unique, amplified messaging to attract prospects and retain clients. Leveraging in-person and online events to maintain visibility and engagement. Consistent, high-quality engagement on social media to build trust and connection Connect with Deb Boulanger Website: https://lifeaftercorporate.com Instagram: @deb_boulanger LInkedIn: linkedin.com/in/debboulanger-thegreatdo-over **Don't forget about the 5-day Masterclass in September. Click on the LinkedIn link above and use the word “SALES SYSTEM” if you want the link to register** Download the Life After Corporate e-Book for new Entrepreneurs Here Go to https://lifeaftercorporatepodcast.com/ for all episodes 149. Branding Power: Impacting a Crowded World with Jordan Duval 148. Using AI in Your Business Strategies with Lauren Capwell & Lauren Shaw 136. Attracting the Right Clients with Danielle Hughes Tweetable Quotes: "And I also want to mention that there's a lot of fear and uncertainty going on in the outside world right now, and that is affecting people's decisions."... Deb Boulanger on mastering your inner game in these uncertain times "So don't ever, ever, ever wing a sales conversation.".... Deb Boulanger on the importance of a structured sales conversation. **Transcription on Request** SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Debra Boulanger is the CEO of Life After Corporate and the founder of The Launch Lab for women entrepreneurs, the Reliable Revenue Mastermind, and host of the Life After Corporate podcast. She helps smart, accomplished women leaders make the leap from Corporate to entrepreneurship. Over the last 20 years, Deb has launched dozens of services that generated hundreds of millions in revenue for her clients and launched and grew a single division at Gartner, Inc. from 0 to $32 Million in 30 months. She has taught and advised hundreds of new and aspiring women entrepreneurs to use these proven strategies to test their business ideas and validate their money-making model. To learn more about Deb, go to her website: https://www.thegreatdoover.com/ or on Linkedin: @debboulanger --- Support this podcast: https://podcasters.spotify.com/pod/show/lyndsay-dowd/support
Ever wondered how some entrepreneurs effortlessly attract high-paying clients? Well, you may be leaving money on the table by not optimizing your client conversations. Discover the power of the 'revenue calculator' in our latest episode, where host Deb Boulanger unveils how just three planned conversations per week could potentially skyrocket your annual earnings. Don't miss out on learning how to turn casual chats into cash!. Learn how strategically nurturing your network can lead you to a six-figure growth without the constant hustle. As entrepreneurs, we often overlook the power of connecting in real-life scenarios, but these interactions form the bedrock of successful referral networks. Networking events, while potentially daunting for introverts, present a unique opportunity to engage in meaningful, business-altering conversations. She combines her extensive experience with actionable tips that help you stay ahead of the curve. to ensure you're not left behind in this digital transformation race! [02:50 -09:27] Secret Strategies for Digital Entrepreneurs in Media Emphasis on realistic work-life balance with vacations. Melissa confirms comprehension and appreciation Discussion on referral building with gifts Cash for formal partners, gifts for friends [09:28 - 21:34] Tips for Leveraging Media Exposure for Business Growth Importance of structured conversations highlighted. Overall plan for deeper discussion prompts Recognizing the power of content pillars Insight into creating and using referral playbooks [21:35 - 31:05] Crafting a Unique Message for Effective Media Exposure Deb advises on price adjustments and client count Importance of converting conversations elucidated Strategies for risk management and client retention discussed Unveiling mental barriers and fear in entrepreneurship [31:06 - 41:55] Crafting a Unique Message for Effective Media Exposure Strategies for impactful networking and engagement Content creation across various platforms discussed Methods for making memorable, effective communications Importance of quality over quantity in connections Connect with Deb Boulanger Website: thegreatdoover.com Instagram: @deb_boulanger LInkedIn: https://www.linkedin.com/groups/12656341/ RESOURCES MENTIONED ON THE SHOW ScoreCard: Reliable Revenue Scorecard The Reliable Referrals Playbook WorkBook Pricing Calculator: How To Price Your Products (thegreatdoover.com) June's MasterClass “Proven Profit Path” (June 03 -07) https://debraboulanger.lpages.co/ppp-2024/ Go to https://lifeaftercorporatepodcast.com/ for all episodes 168. The Chris Voss Method for Closing the Deal 40. Are You Surrounded By the Right People?, with Kristy Wallace, CEO of Ellevate Network 35. How I Made the Leap and Found My Purpose: My Interview with Cate Luzio on the Goaldigger Show Tweetable Quotes: "These are the keys to the kingdom, my friend. These are the things that will help you grow your business this year."... Deb Boulanger on effective networking strategies "And once I realized that I could pour into my networks and get a steady stream of reliable referrals, what do you think I did? I joined more networks."...Deb Boulanger on her specific strategy SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Think selling isn't your cup of tea? Think again! In this episode of Life After Corporate, host Deb Boulanger tackles the challenge of how to win over new clients without the sleaze factor. If the very thought of 'selling' gives you chills, you're in for a treat. Deb shares her techniques so you can sell your services as naturally as chatting with a friend, ensuring your entrepreneurial journey is both authentic and successful. Embarking on an entrepreneurial journey requires a robust network and an effective ecosystem of opportunity. Deb says, crafting a network full of contacts who share your vision and enthusiasm will not only ease the transition but vastly increase your chances of success. So, are you ready to leverage your connections and thrive in your new venture? Then dive into the power of networks and discover how your warm contacts can significantly boost your entrepreneurial career. Get ready to redefine selling and approach it with a whole new perspective! [00:01 07:29] Selling Without the ‘Sales Pitch' Use a consultative method, focus on the potential clients' needs and how you can solve their problems, rather than aggressively selling. Encourage satisfied clients to refer others with discounts or other incentives, turning your clients into advocates. Offer workshops or free training sessions that provide value while showing your expertise—sell through education. Have your conversations/proposals to the individual needs of each potential client, make them feel understood and valued. [07:30 -13:12] Leverage Warm Connections and Referral Networks Reach out to friends, family, and colleagues to inform them about your services. Implement a referral program that rewards individuals for introducing new clients to your business. Take advantage of networking opportunities at Regularly update your network on your offerings, achievements, and new services to stay top of mind. [13:13 - 20:12] Fostering Audience Engagement and Conversion Encourage live questions during the webinar to foster real-time engagement. Give special deals or bonuses to webinar attendees to increase conversion rates. Implement post-webinar communication plans to keep the dialogue going with participants. Use webinar analytics to understand attendee behavior and refine your strategy for future talks. Connect with Deb Boulanger Website: thegreatdoover.com LinkedIn: linkedin.com/in/debboulanger-thegreatdo-over Instagram: @deb_boulanger 7 Steps to Convert More Clients Today https://debraboulanger.lpages.co/client-conversion-guide/ Stand Out Webinars Stand Out Webinars (debraboulanger.lpages.co) Go to https://lifeaftercorporatepodcast.com/ for all episodes 168. The Chris Voss Method for Closing the Deal 40. Are You Surrounded By the Right People?, with Kristy Wallace, CEO of Ellevate Network 35. How I Made the Leap and Found My Purpose: with Cate Luzio on the Goaldigger Show Tweetable Quotes: "This journey is not the easiest path and something must have happened that caused you to notice how dissatisfied you were in your job and that it was time to do something about it."... Deb Boulanger on your entrepreneur journey "You are developing your ecosystem of opportunity so that you have a source for connection. You have a source for referral. You have a source for content and contribution to communities that really eat up everything that you have to offer."...Deb Boulanger on developing your network SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com.
Are you tired of networking events with no real payoff? Discover the Game-Changing Strategy That Converts Idle Chats into Income!" Say goodbye to the days of fruitless schmoozing and hello to the art of making every conversation count. In this eye-opening episode of Life After Corporate, we reveal how introverted entrepreneurs can master the craft of turning quiet exchanges into committed clients. Deb provides a roadmap for adapting to market changes, embracing digital transformation, and shifting your message to meet dynamic work environments. Deb dives deep into the power of connective networking and the art of converting conversation. Remember, it's not just who you know, it's how you engage with them that really counts. It's about finding common ground, addressing the hurdles that keep potential clients from achieving their goals, and guiding them on a path towards the solutions you offer. So, as you reflect on your own strategies for growth, ask yourself: Are you truly connecting, or just making contact? The Reliable Referrals Playbook might be the key you've been searching for. Be intentional, plan your outreach, and watch as those efforts translate into real, measurable growth. And remember, a simple conversation could be the catalyst for your business's success. Listen in as Deb gives you a surprisingly simple yet overlooked method to skyrocket your referral score. You won't believe how easy it is! [00:03:45] Accidentally Creating a Six-Figure Lead Source Her strategy for filling up her coaching service by delivering compelling content. The pivotal role of professional networks in generating high-value leads. Participation in multiple networks as a cornerstone for creating multiple revenue streams. How active engagement in communities positions you as a go-to professional for referrals. [03:46 -15:30] Building a Reliable Referral Network The significance of intentional, targeted outreach for connecting with potential referral partners. Differentiating between types of referral network members: colleagues, clients, and network organizations. The value of hosting group sessions over one-on-one coffee chats for efficiency. Utilizing Deb's session "Reliable Referrals Playbook" as a guide to enhancing visibility and client acquisition. [15:31- 30:00] Mastering Sales and Marketing in Uncertain Times Deb's method of showcasing clear ROI to adapt offerings in a challenging market. Importance of listening to clients' challenges for high converting sales conversations. Strategies for introverts to engage in conversations with potential buyers or partners on social media. Utilizing Deb's revenue calculator to set realistic revenue goals and track progress. [30:01- 40:35] Strategies for Tailoring Referral Tactics Understanding the differentiation between one-on-one and group sales situations. Avoiding free coaching calls, with emphasis on webinars and workshops as alternatives. Deb's advice on scaling your services by adjusting pricing and package offerings. Leveraging gifts and incentives for active referral partners to strengthen the network. Connect with Deb Boulanger Website: thegreatdoover.com Instagram: @deb_boulanger LInkedIn: https://www.linkedin.com/groups/12656341/ RESOURCES MENTIONED ON THE SHOW ScoreCard: https://www.reliablerevenuescorecard.com/0 The WorkBook: https://swiy.co/ReliableReferralsPlaybook Pricing Calculator: How To Price Your Products (thegreatdoover.com) Go to https://lifeaftercorporatepodcast.com/ for all episodes 155 The Proven Profit Path Sessions: Day One - Prove Demand 156 The Proven Profit Path Sessions: Day Two: Proving Demand 157 The Proven Profit Path Sessions: Day Three: Packaging and Pricing 158 The Proven Profit Path Sessions: Day Four - Position Yourself for Profit 159 The Proven Profit Path Sessions: Day Five - The CEO Calendar Tweetable Quotes: "Don't have time for coffee chats, as I said, neither do I. So host group sessions where you can meet more people in 30 minutes than spending hours on 15 minute coffee chats that go nowhere."... Deb Boulanger on effective networking strategies "And you need to start focusing on different challenges, or you need to shift your message in a different way because people are thinking about work differently."...Deb Boulanger on evolving workplace dynamics SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Discover the secret to unlocking your brain's full potential for productivity and profits with brain hacking expert, JJ Jank. In this episode of Life After Corporate, host Deb Boulanger sits down with JJ to dive into the world of brain-hacking strategies and tactics for entrepreneurs. The key to productivity lies in prioritizing revenue-generating activities, understanding your brain's productivity patterns, and taking regular breaks for peak performance. Reclaim your time, energy, and focus while amplifying your profits with JJ's expert insights. If you're ready to optimize your brain's function and transform the way you work, then this episode is a must-listen. Get ready to elevate your business game with brain hacking maven, JJ Janik. [00:05:30] Understanding Productivity in the Technological Age JJ unveils the relationship between brain function and the work environment in our tech-driven era. Highlighting the consequences of constant notifications on our focus and cognitive abilities The evolution of productivity from a corporate finance perspective to behavioral insights. The balance between leveraging technology and establishing boundaries to reclaim time and energy. [05:31 -18:15] Tackling the Multitasking Myth Exposing the truth about multitasking: the brain's inability to handle multiple demanding tasks at once. Understanding the 23-minute focus recovery period after an interruption, underscoring the cost of task-switching. Cultivating an environment conducive to single-tasking for enhanced productivity. Turning off email notifications: a simple yet powerful step toward uninterrupted work sessions. [18:16 - 31:40] Strategies for Peak Work Performance Discover your optimal working times with the sleep chronotype quiz and the power of understanding personal productivity rhythms. Utilizing the Pomodoro timer technique and the Eisenhower matrix for prioritization and time management. Setting realistic boundaries for cognitive work: focusing on 45-50 minute intense work cycles followed by meaningful breaks. Implementing habit-based time blocking to streamline your week and enforce work-life balance. [31:41 - 47:50] The Entrepreneur's Guide to Overcoming Common Hurdles Combating imposter syndrome and the fear of failure through targeted productivity techniques. Actionable steps to beat procrastination by segmenting larger goals into manageable tasks. The significance of (ROE) return on effort: focusing on the quality and impact of work rather than just the financial return. Importance of high performers completing tasks within a day's scope and the need to set boundaries as a business owner. [27:32 - 29:34] Closing Segment Connect with JJ through the links below Follow us on social media and leave a review Final words Connect with JJ Jank Website: jenniferjank.com LInkedIn: linkedin.com/in/jenniferjank Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 143 Beyond Positive Thinking: Reprogramming Your Subconscious Mind Ep 116 How to Rewire Your Brain for Success Ep 80 The CEO Mindset with Leslie Grossman Tweetable Quotes: "You know, one of the things I also work out with my clients (because I'm trying to get them away from busyness) is we really work on what the priorities are as a business owner."... JJ Jank on overcoming procrastination. "I am not going to even look at every email when it comes in. I'm going to turn off my email notifications... Just turn them off during the time that you're doing this cognitively demanding work... because you'll get through your work a lot easier because you'll be able to focus."... JJ Jank on Enhancing Focus by Managing Email Notifications SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Uncover the secret weapon in sales that you've been ignoring all this time! In this week's episode, our host Deb Boulanger leaves no stone unturned with negotiation expert Chris Voss, author of “Never Split the Difference” who throws conventional wisdom out the window and reveals why building *rapport in sales* is not about the hard sell, but the “HEART” sell. Join Deb as she explores how Chris's insights on *emotional intelligence in negotiations* flip the script on the age-old sales playbook and how these unexpected strategies can revolutionize the way you seal the deal. Chris' method, for improving your sales and negotiation techniques hinges not on aggression or pressure, but on the softer, more nuanced skills of emotional intelligence. This episode will teach you to navigate the subtle currents of conversation, influence, and rapport—skills essential for anyone looking to make a mark in the world after a corporate career. Apply Chris' method to your own entrepreneurial endeavors and learn how your newfound emotional intelligence can unlock secrets to business success. Are you ready to negotiate like a pro? Then tapping on the play button is the 1st step. [00:01-11:27] The Psychology of Influence in Business Conversations Being coachable and proactive are key traits for success in negotiation and sales. The exploration of what works is essential for the development of effective strategies. Emotional intelligence plays a crucial role in understanding and guiding discussions. Adaptability and continuous learning are important to master the art of negotiation. [11:28 -20:49] Effective Rapport Building in Sales and Negotiations Mirroring and labeling are psychological techniques used to establish a deeper connection during sales negotiations. The customer's value proposition is likely known before they fully engage in a sales conversation. A sales conversation is part of a 9 step journey that the customer undergoes, which includes thorough research and consultation about the product or service. Utilizing rapport-building techniques can help address and understand the challenges faced by customers. [20:50 - 29:29] Enhancing Sales Techniques with Emotional Intelligence Utilizing phrases that imply understanding, such as "it sounds like," forges stronger connections. Avoid stating "if I heard you correctly" to prevent diminishing the sense of rapport. Words can impact the emotional tone of a conversation, influencing the direction of negotiation. Changing the context in which words are used can alter their perceived positivity or negativity. [29:30 - 34:46] Sales Strategies using the Chris Voss Method of Communication Emphasizing tactical empathy as vital for rapport and insight. Mirroring as a technique to bond and acquire insights. Labeling acknowledges a counterpart's feelings and perspectives. Avoiding unpaid consulting by reinforcing the value of the interaction. [34:47 - 37:32] Closing Connect with Chris Voss Website: blackswanltd.com Facebook: Facebook Instagram: @thefbinegotiator YouTube: NegotiationMastery - YouTube X (formally Twitter) : @fbinegotiator Masterclass: Chris Voss Teaches The Art of Negotiation (masterclass.com) Book: Never Split the Difference (Audio) Amazon.com: Never Split the Difference: Negotiating as if Your Life Depended on It (Audible Audio Edition): Chris Voss, Michael Kramer, HarperAudio: Audible Books & Originals Book: Never Split the Difference (Hard Cover) Never Split the Difference: Negotiating As If Your Life Depended On It: Voss, Chris, Raz, Tahl: 9780062407801: Amazon.com: Books Go to https://lifeaftercorporatepodcast.com/ for all episodes 167. Elizabeth Eiss' Hiring Hack That Will Change your Solopreneur Game 153. A 3-Step Guide to Skyrocketing Your Income 124. Entrepreneurship and The Art of Feminine Presence Tweetable Quotes: “First call I took, I just said, hello. This is helpline. Just like that. And afterwards, the supervisor said, wow, your voice was great. That was a great tone of voice. And I remember thinking, what did I do? I didn't even remember. And I think I lapsed into that voice for whatever reason because I was concerned and I was overly conscious of not having a negative impact”…Chris Voss on When he came to realize that the tone of your voice is key to negotiating. "And I can remember 1 guy in particular, just with this soft, gentle tone of voice, was changing things instantly. And I said, wow, that's cool. And so that really struck with me. I'm coachable and I want to learn how to do something better. So I'd learned about tone of voice, not really realizing it was a critical part of negotiation…Chris Voss on more validation about the tone of voice and how important it is. SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Are you struggling to turn your connections into paying clients? In this episode of Life After Corporate, Deb Boulanger shares her proven 4-step strategy to effortlessly convert potential clients. From networking hacks to creating engaging and nurturing content, to hosting converting events and mastering the art of sales conversations, this episode is your ticket to mastering client conversion. Deb teaches us that the key to converting clients like clockwork lies in a strategic approach of connect, content, conversation, and conversion. By following these 4 steps, you can build that “rinse and repeat” action in your business that leads to consistent client conversions. Take charge of your success and transform your client acquisition game now! **And for more actionable steps and insights don't miss out on our free ebook "7 Steps to Convert More Clients Today" which we've linked in the show notes. [05:51 06:54] Networking Strategies for Client Acquisition Assess and strategize your connections within professional networks you are already part of. Ensure your online presence is solid and connects you with members of these networks. Consistently engage with the people you meet in both physical and digital realms. [06:55 -11:40] Crafting Converting Content for Coaches and Consultants Leverage existing podcast content for additional platforms such as LinkedIn newsletters. Utilize nurturing content to maintain engagement rather than immediate conversion. Understand that content with a purpose, aimed to convert, is categorized as a conversion event. [11:41 - 16:23] Leveraging Referrals to Boost Revenue Identify the importance of asking for referrals in conversations. Create referral opportunities from past and current clients, as well as colleagues. Understand how to establish referral partnerships with professionals offering complimentary services. [16:24 - 22:06] Mastering the Art of Sales Conversion Develop a consistent business flow with four key steps: connect, create engaging content, converse, and convert. Ensure your content has the dual purpose of providing value and moving clients through the conversion funnel. Improve your skill in turning leads into clients using a systematic method. Connect with Deb Boulanger Website: thegreatdoover.com LinkedIn: linkedin.com/in/debboulanger-thegreatdo-over Instagram: @deb_boulanger 7 Steps to Convert More Clients Today https://debraboulanger.lpages.co/client-conversion-guide/ Here are some other Episodes of Life After Corporate you might enjoy. Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 140 The Art of Virtual Ingenuity: How to Plan to Scale Ep 157. The Proven Profit Path Sessions- Day Three: Packaging and Pricing Ep 162. Insider Tips for Monetizing Media Success with Beth Nydick Tweetable Quotes: "Number 1 is connect. Connect. Connect with people. Are you intentional about how you are connecting with people in your audience?"...Deb Boulanger on Networking Strategies "You're telling stories. You're identifying with the number 1 challenge that they're faced with right now, and you're showing that there is a way out of that and that you have a formula. You have a framework, a methodology that they can follow that will bring them a solution." …Deb Boulanger on Effective Communication Strategies SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; linkedin.com/in/debboulanger-thegreatdo-over or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Discover the secret weapon behind skyrocketing business success. In this episode, we peel back the curtain on the transformative power of a strong referral network as Deb Boulanger talks with Rachel Erickson, the trailblazing CEO who turned her 20-year corporate experience into a thriving consulting empire. Learn how the art of building connections can fuel your entrepreneurial journey and why your network might just be your net worth. For any service entrepreneur listening to the story of Rachel Erickson, the takeaway is clear: undervaluing oneself is a significant misstep in the path to entrepreneurial triumph. Understanding one's worth is as crucial as the services offered, and this episode is where you'll find the encouragement and tactical advice to raise your pricing to reflect the true value of your hard work. Prices aren't just numbers; they're statements of confidence, craftsmanship, and credibility in the market. In an industry where the line between success and failure is as fine as the threads woven into the very fabrics entrepreneurs seek to sell, mastering the art of margins is non-negotiable. Tune in and listen to unravel the mystery behind maintaining these vital percentages, and discover the strategies that can elevate your brand from barely surviving to thriving. Are you ready to move from undervaluing to understanding your true market potential? Hit play and unlock the last piece of the pricing puzzle that could revolutionize your business model and attract the wealth you truly deserve. [00:01 10:10] Personal Growth and Resilience in the Apparel Industry The role of referral networks and their impact on business success The adoption of self-care practices to enhance creativity and business clarity Mindset changes necessary for dealing with the stress of entrepreneurship Business Apparel Education Suite, teaching industry corporate skills to entrepreneurs [10:11 -19:04] Obstacles Encountered by Emerging Apparel Entrepreneurs Transitioning from corporate careers to entrepreneurship and the personal growth it entails Pricing strategies and understanding target customers for healthy profit margins Key hurdles for clothing business owners include streamlined product development and inventory control. Essential shifts in outlook for managing business pressure, including self-care for better creativity and focus [19:05 - 24:31] Challenges Faced by New Apparel Entrepreneurs Unrealistic timelines for launching an apparel line, which can lead to unsustainable business practices. Skimpy prep leading to misread market needs and customer tastes Overproduction and poor inventory management, leading to excessive costs and unsold inventory. Tough shift from corporate work to running a business, learning new skills and attitudes [24:32 - 28:41] Strategies for Overcoming Mindset Challenges in Apparel Space Foster a growth mindset: See challenges as lessons and use setbacks to advance. Self-awareness: Assess your strengths and weaknesses for growth, and get support or training if required. Manage stress: Adopt self-care like exercise, meditation, or journaling for a better work-life balance. Engage in mentorship: Network with seasoned entrepreneurs for guidance and support. [28:42 - 30:52] Closing Segment Connect with Rachel Erickson through the links below Follow us on social media and leave a review Final words Connect with Rachel Erickson Contact: https://www.unmarkedstreet.com/contact Youtube: https://www.youtube.com/@unmarkedstreet/ Website: https://www.thebusinessofapparel.com Go to https://lifeaftercorporatepodcast.com/ for all episodes EP. #163. Joyce Marter's Financial Mindset Fix: The Key to Unlocking Your True Abundance! EP. #114. Knowing Your Worth with Barbara Huson Tweetable Quotes: "I think understanding your target consumer is a big part of it and knowing what they'd be willing to spend."... Rachel Erickson on Understanding Your Target Consumer "My true core values were something that, as a new entrepreneur, I was really encouraged to explore." … Rachel Erickson on Embracing Personal Values Post-Corporate Life SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Deb Boulanger knows the corporate game all too well, after having served in senior roles for decades. But let's be real—the top spots are still a boys' club. Deb says, why wait for a seat at their table when you can build your own empire on your terms?As the President of The Great Do-Over Inc., Deb helps women entrepreneurs launch and scale their businesses. In this episode Deb explains why entrepreneurship is the key to true financial freedom and how to avoid the mistakes many entrepreneurs make.Subscribe to the Aundrea Cline Thomas' NEXT Nuggets Newsletter for a transcript and the lessons from this interview: https://thenextbestthingact.com/Join The NEXT Best Thing community on IG/TikTok @nextbestthingpodStay In Touch With Deb:LinkedIn: https://www.linkedin.com/in/debboulanger-thegreatdo-over/Website: https://thegreatdoover.com/Life After Corporate Podcast: https://lifeaftercorporatepodcast.com/
Are you ready to unleash the storytelling power within you? Discover the secret to writing a book with Impact! Join us on Life After Corporate's latest episode, where host Deb Boulanger and her guest, Danielle Mendoza unlock the keys to leveraging a book for business growth. Uncover the transformative potential of leaving a legacy and showcasing authority through the written word. Listen to their revealing dialogue that explores the nuances of publishing for entrepreneurs. From the divine element in writing to prompting authors to capturing ideas as they come, Danielle's approach revolutionizes the book writing experience. And be sure to catch her warning about the risks associated with AI tools and the significance of mindset traps because they are an eye-opener for aspiring authors. Arm yourself with practical insights on crafting a high-quality, impactful book, and grab a sneak peek into Danielle's exclusive download for aspiring authors at confidentconcept.com. Transform your book writing journey and bring your vision to life by rewriting the book on entrepreneurial success! [00:01 10:43] Strategic Book Writing for Entrepreneurs There must be a clear intention behind writing a book beyond personal achievement. For entrepreneurs, a book serves as a tool to advance business objectives and reach audiences. The process of writing a book should align with the purpose it's meant to serve for one's business. A well-executed book can be a legacy, reflecting an individual's knowledge and expertise. [10:44 -21:19] Strategies for Success: Entrepreneurs' Guide to Book Writing Creating a strong, complete outline is the first critical step when entrepreneurs begin writing a book. Identifying the "golden thread" or theme is essential in weaving together stories and lessons for the reader. Using voice-to-text technology can simplify the process of drafting content for busy authors. The first round of edits can efficiently clean up the spoken content, making it a viable manuscript. [21:20 - 29:18] Streamlining Content Creation for Entrepreneur Authors The three-part process includes looking at the book's leverage potential first.. A three-pronged leveraging approach begins with content repurposing. Entrepreneurs are coached on how to turn their book into a content repository for their marketing teams. This repurposing tactic enhances the efficiency of social media content generation and distribution. [29:19 - 31:08] Essential Lead Funnel Insights for Book Publishing Success Danielle reveals six vital things authors must know before writing a book aimed at financial success. A well-positioned book can significantly enhance return on effort and investment in publishing. Strategic placement of a book in the lead funnel can transform it into a powerful business tool. Knowing the role a book plays in your lead funnel is crucial before diving into the writing process. [31:09 - 33:37] Closing Segment Connect with Danielle Mendoza through the links below Follow us on social media and leave a review Final words Connect with Danielle Mendoza Website: confidentconcept.com Facebook: Facebook Instagram: @confident.concept LInkedIn:linkedin.com/in/danielle-mendoza-3059788a Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 148 The Role of AI in Business Strategies and Market Research Ep 138 Embracing the Little Girl Inside Every Warrior Woman Tweetable Quotes: "Yes, it can be helpful, But we wanna use it with caution."... Danielle Mendoza on the ethics of using AI in content generation "It's really an amazing tool for building that legacy. And then as you come up from the depths and you go more to the surface level, your book is a great opportunity to reach those people who need and want your service.".... Danielle Mendoza on the power of writing a book SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Uncover the 10 Game-Changing Innovations Every Entrepreneur Needs to Elevate Their Business in 2024! Host Deb Boulanger gives an energy-fueled episode dedicated to unraveling the secrets of innovation in business. Discover how 10 distinct areas of your entrepreneurial venture can forge a path to unparalleled success in 2024. Remember that innovation is not just a buzzword but a vital strategy for your business's sustainability and growth. Igniting these 10 steps can make all the difference in your entrepreneurial journey. Take charge, be bold, and let's make 2024 the year of innovation. Are you ready to take your business to the next level? Keep innovating, keep growing, and prepare to witness remarkable results! [00:01 06:05] Entrepreneurial Innovation Strategies for 2024 Deb introduces the critical theme for 2024: innovation in the realm of entrepreneurship. Innovation emphasized across various business domains such as profit models and network building ensures competitive market positioning. The podcast host highlights the necessity of strategic creative thinking for service-based entrepreneurs seeking market distinction. [06:06 -11:59] Innovating Product Performance for Business Growth The episode shines a light on the importance of innovating product performance as a business differentiator. Innovating your product performance is about enhancing both the delivery and the impact of your services. Revealing the 'behind-the-scenes' operations can foster client trust and credibility. [12:00 - 17:40] Tackling Client Stagnation to Improve Customer Success Recognizing the critical juncture where clients were wasting time in the launch process hinted at the need for innovation. Addressing the widening gap between newcomers and successful clients in the accelerator became essential. The shift to cater to multiple buying segments is presented as a strategic move for market relevance and sustainability. [17:41 - 22:53] Strategic Network Building for Entrepreneurial Advance Innovating networking strategies is presented as a way to collaborate and elevate business profiles. The focus shifts to utilizing personal and professional networks to unlock new opportunities and partnerships. Deb discusses methods to engage with peers and industry leaders to exchange value for mutual growth. [22:54 - 24:12] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Connect with Deb Boulanger Join Crack the Code to Reliable Revenues Website: Debra Boulanger - The Great Do-Over (thegreatdoover.com) Instagram: @deb_boulanger LInkedIn: https://www.linkedin.com/groups/12656341/ Other Episodes You May Enjoy Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 114. Knowing Your Worth with Barbara Huson Ep. 122. Slow Marketing for Rapid Success Ep 127. The Blueprint for Creating an Engaged Community Tweetable Quotes: "Everyone knows that you paid for exposure, and it lasts a nanosecond of time online, and it's rarely worth the investment."— Deb Boulanger on the pitfalls of paid exposure "Remember, it's about finding your unique path, leveraging your strengths, and creating a service that resonates with your clients."— Deb Boulanger on Innovating business strategies SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com
Tailoring Success Outside of the 9 to 5 with Debra Boulanger In this episode, Rachel sits down with the remarkable Deb Boulanger, founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over, for a candid conversation about the leap from the corporate world to entrepreneurship. Deb shares invaluable insights on harnessing the spirit of an intrapreneur to fuel your own business venture, drawing on her personal journey and the challenges she faced while adapting to the digital marketing landscape. She emphasizes the power of your corporate experiences and the pivotal role of coaching and community in the often daunting early stages of establishing a brand. Listen in as we explore the mindset shifts essential for budding entrepreneurs, tackling fears and overcoming the scarcity mindset that often accompanies this transition. We dissect the realities of replacing a corporate salary, discuss financial strategies for growth, and celebrate the success stories emerging from Deb's accelerator program. Deb Boulanger is the Founder of the Launch Lab for Women Entrepreneurs and the Great Do-Over. She is also the amazing host of the Life After Corporate Podcast. With 27 years of experience in launching services, she has dedicated her career to closing the revenue gap for women founders. In this episode, you'll hear: -Characteristics to notice within yourself before you begin your entrepreneurial journey. -Leveraging corporate experience, the importance of hiring a coach and building a community. -The value of market research and what to expect early on in your journey. -Tips for paying yourself and learn where your profits should be! We can't wait to hear what you think of this episode! You can learn more about Deb at her website: https://thegreatdoover.com/ You can also follow her @deb_boulanger on Instagram or on LinkedIn: https://www.linkedin.com/in/debboulanger-thegreatdo-over/ --------------------------------------------------------------------------------------------------- Like, comment & subscribe to my channel here: https://www.youtube.com/@unmarkedstreet/videos Learn more at https://www.thebusinessofapparel.com --------------------------------------------------------------------------------------------------- Connect with us: https://www.linkedin.com/company/unmarked-street/ https://www.instagram.com/unmarkedstreet/ https://www.facebook.com/profile.php?id=100076027998346 https://twitter.com/UnmarkedStreet https://www.pinterest.com/unmarkedstreet/
Burnout, pivot, and the key to reliable revenue - these are just a few of the topics dissected in the latest episode of Life After Corporate! Join Deb as she unravels the secrets of successful entrepreneurship and the art of meticulous schedule planning. From mastering the 80/20 rule to the power of intuition, get ready to rethink your approach to business growth and time management. Buckle up as we dive into the must-listen insights from a seasoned entrepreneur and her roadmap to thriving in the marketplace. So, don't let fear or uncertainty hold you back from seizing opportunities and making bold moves in your business. As you navigate the world of social media and stand out with your unique voice, remember to share your passion, values, and thought leadership. By being authentic and bold, you'll attract your ideal clients and make a lasting impact. So, dare to embrace the road ahead, honor your intuition, and seek the support you need – your future self will thank you for it. [00:00-13:26] Aligning Your CEO Schedule to Business Goals Ensure your CEO tasks are directly contributing to achieving your business goals. Implement strategies to stay focused and avoid falling prey to 'shiny object syndrome.' Tackle resistance head-on by establishing accountability measures and deadlines. Regularly check in on your KPIs to ensure your activities move the needle towards business growth [13:27-25:53] Strategies for Sustained Business Growth Identifying and tapping into new market segments Leveraging social media for brand expansion and customer engagement Implementing scalable systems for efficient operations Utilizing data analytics to drive decision-making and measure success [25:54-38:51] Embracing the Entrepreneurial Spirit Explore how personal growth parallels business success. Integrate wellness and balance into your daily routine for increased productivity. Trust your gut when making key business decisions. Stay inspired and driven by reconnecting with your ‘why' regularly. [38:52-46:11] Building Your Brand as a Female Entrepreneur Establish a strong personal brand by highlighting your unique insights and experiences as a woman in business. Engage with other female entrepreneurs to build a supportive community that values collaboration over competition. Learn to promote your achievements and milestones with confidence to increase visibility. Gather testimonials and case studies to provide tangible proof of your expertise and build trust with potential clients. [46:12 - 47:35] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Resources Mentioned in the Episode Get the FREE WORKBOOK https://hi.switchy.io/TheWorkbook Want the Videos? deb@thegreatdoover.com Pricing Calculator How To Price Your Products (thegreatdoover.com) Maya Nadeem linkedin.com/in/mayanadeem Katie Cabanas linkedin.com/in/katie-cabanas-a799178 Other Episodes in this series Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand Ep 157 The Proven Profit Path Sessions -Day Three: Packaging and Pricing Ep 158 The Proven Profit Path Sessions: Day Four - Position Yourself for Profit Tweets "80% of revenue is gonna come from 80% of your activity needs to be revenue generating activity. So 80% of your time is on generating revenue, especially when you're first getting started."... Deb Boulanger on Generating Leads: "Understanding where it is you're going and who it is that you are becoming is also key to aligning your body and your mind, behind the vision that you're creating."... Deb Boulanger on Visioning and Journaling SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Stand out, disrupt the narrative, and network with intention to elevate your entrepreneurial journey. In this episode of Life After Corporate, host Deb Boulanger delves into the profound impact of intentional networking and disrupting industry norms with a group of entrepreneurial women. Join Deb as she uncovers the strategies, success stories, and personal insights that have propelled women to stand out in their categories and excel in their entrepreneurial ventures. Embracing vulnerability, engaging with a diverse community, and finding your unique value proposition are vital steps in the entrepreneurial journey. Remember, your uniqueness is your strength, and finding the right marketing strategy for you is crucial. So, step boldly into your identity, embrace discomfort, and trust in your higher purpose to propel your business forward. [00:01 14:21] Identifying Your Unique Market Position Assess Your Unique Selling Proposition (USP). What differentiates you from the competition? Analyze Competitor Strategies to Understand how they're positioning themselves. Evaluate Brand Perception by Considering how customers currently view your brand. Develop a clear positioning statement that encapsulates your place in the market. [14:22 -27:48] Making an Impact with Scroll-Stopping Content Utilize unexpected hooks and eye-catching visuals in your posts. Experiment with interactive content formats like polls or Q&As to encourage engagement. Tell captivating stories that highlight customer experiences or transformations. Share behind-the-scenes peaks to humanize your brand and connect with your audience on a deeper level. [27:49 - 40:37] Strategies for Time-Efficient Business Growth Implement strict time management techniques to maximize productivity. Consider adopting a ‘batch' approach to work on similar tasks at set times for efficiency. Leverage automation tools for routine tasks to save time for strategic operations. Set specific, measurable goals for desired milestones to achieve within the business timeline. [40:38 - 49:34] The Power of Professional Diversity Engaging with varied business owners can lead to cross-sector innovation. Shared challenges across industries foster a supportive entrepreneurial community. Each member's 'secret sauce' becomes a learning opportunity for the group. Diversity in the group encourages more comprehensive problem-solving tactics. [49:35 - 50:18] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Resources Mentioned in the Episode Get the FREE WORKBOOK https://hi.switchy.io/TheWorkbook Want the Videos? deb@thegreatdoover.com Pricing Calculator How To Price Your Products (thegreatdoover.com) Sheila Murphy linkedin.com/in/sheilamurphyfocusforward Wendy Hullmark linkedin.com/in/wendy-hultmark-acc-7741625 Other Episodes in this series Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand EP 157 The Proven Profit Path Sessions -Day Three: Packaging and Pricing Tweets “If you're afraid and you're anxious and you're not sure about this, I want you to borrow my confidence. I'm going to lend it to you.”... Deb Boulanger "We wanna network, but we wanna network with intention."... Deb Boulanger SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
In this episode, Deb shares her journey of coming back home to herself & her spirituality after years of disconnection and misalignment. She dives into the catalyst that ended her marriage, why she left corporate after many successful years, and the process of starting her own business and becoming herself again. Join us for this powerful reinvention story, as we discuss the importance of receivership, community & connection in female entrepreneurship and what's possible if we listen closely to our inner guidance. We dive into: Deb's experience as a child dealing with insecurity The lessons she learned in corporate America - and why she left Her first silent retreat and the powerful reinvention that followed Becoming a born-again Christian in her youth and later embracing Buddhism Deb's best advice for women who are leaving corporate or feeling burnt out Why receivership is KEY to entrepreneurship - especially for women Avoiding the self-worth block around your pricing And more Deb Boulanger is the host of the Life After Corporate Podcast and founder of the Launch Lab for women entrepreneurs. She is on a mission to close the revenue gap with women business owners. There are 2000 businesses launched by women each day. But on average they earn only 30 cents to the dollar compared to men. Deb works with smart, accomplished women leaders to make the leap from corporate to entrepreneur and replace their 6-figure paycheck. Over the last 20 years, Deb has launched dozens of services that generated hundreds of millions in revenue for her clients and launched and grew a single division from 0 to $32 Million in 30 months. She has taught and advised hundreds of new and aspiring women entrepreneurs to use these same proven strategies to test their business ideas and validate their money-making model. Connect with Deb: LinkedIn: https://www.linkedin.com/in/debboulanger-thegreatdo-over/ Instagram: https://instagram.com/deb_boulanger Pricing calculator: https://thegreatdoover.com/pricing Connect with me and let's go deeper: Website: https://www.pohongyu.com IG: https://www.instagram.com/pohong.yu/ FB: https://www.facebook.com/pohong.yu/ LinkedIn: https://www.linkedin.com/in/pohongyu/
Are you ready to revolutionize Your consulting game? In this 3rd episode of the five-part series of Life After Corporate, your host, Deb Boulanger dives into the fundamental principles of strategic marketing and building a successful business mindset. Join her and as she uncovers the essential elements of the client value ladder and shares valuable insights on pricing and packaging offers. Alongside these insights, she will introduce the empowering LAUNCHLAB program, tailored for the new entrepreneur looking to transition into the world of business. Get ready to embark on a journey of empowerment and knowledge as Deb equips you with the tools to navigate the path from corporate to entrepreneurship. Deb has unpacked essential entrepreneurial strategies, and market demand.The episode's conversation sheds light on the challenges and opportunities faced by early-stage entrepreneurs, emphasizing the need to focus on solving one problem at a time and aligning offers with client needs. The LaunchLab program stands out as a powerful resource, providing training, support, and a proven roadmap for women leaders looking to transition from corporate to entrepreneurship. So, whether you're just launching your business or seeking to refine your approach, the LaunchLab program offers the mentorship and framework needed to navigate the entrepreneurial landscape with confidence and intention - it's time to make your mark and stand out in the entrepreneurial world. [00:01-14:40] Packaging Your Value Identifying unique selling points Tailoring services to target audience Developing attractive and comprehensive service packages Creating clear and compelling pricing structures [14:41-20:30] Creating an Effective Client Value Ladder Identifying customers' hidden desires and fears Developing compelling offers at different price points Crafting a sales strategy to uncover value propositions Mapping out the customer journey in the value ladder [20:31- 35:34] Benefits of Having Three Different Offerings Increased flexibility in catering to customers' varying needs and budgets Diversification of revenue streams Ability to attract customers at different stages of their journey or with varying levels of experience Provides opportunities for upselling and cross-selling [35:35 - 45:28] Standing Out with Messaging and Market Positioning Crafting a powerful and unique message that resonates with your target audience Identifying your unique selling proposition (USP) and leveraging it in your marketing efforts Conducting market research to understand competitors vs your brand Developing a strong brand identity and positioning strategy [45:29 - 46:11] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Resources Mentioned in the Episode Get the FREE WORKBOOK https://hi.switchy.io/TheWorkbook Want the Videos? deb@thegreatdoover.com Pricing Calculator How To Price Your Products (thegreatdoover.com) Other Episodes in this series Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path Ep 156 The Proven Profit Path Sessions- Day Two: Proving Demand Tweetable Quotes: "I will always shower you with love and support as you expand in your role as CEO of this growing business."... Deb Boulanger on her style of coaching "You wanna be on your payroll for a number of reasons. #1 is because if you're not on the payroll, your profits are inflated. So if you have a profit of 15% after payroll, then you're doing well. But we wanna pay ourselves well. "... Deb Boulanger on assessing your true profit SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
If you're ready to break free from the confines of thinking small and take your entrepreneurial game to the next level, you're in for a treat! In session two of the Life After Corporate podcast, Deb Boulanger, tackles the essential topic of mindset and market research interviews. This is the second of a series of five episodes, Deb dissects the art of understanding ideal clients, crafting irresistible offers, and unleashing powerful marketing strategies. Get ready to challenge your limits, uncover valuable insights, and unlock the potential for extraordinary success in your entrepreneurial journey. This episode reminds us of the immense potential that lies within each of us. As we prepare to move forward into the next stage of pricing and packaging, let us remember the power of active listening and testing our ideas before investing. This session provides the blueprint for achieving our entrepreneurial dreams. Now, armed with the knowledge of scalable packaging, premium value pricing, and the experiences of successful entrepreneurs, it is time to take action. Because, in the world of entrepreneurship, 80% of success is just that - showing up and staying committed. Now is the time to unleash your true potential and embrace the opportunities that await. The time is now, and we are ready! [00:01-21:03] Reaching Your Ideal Clients Identify where your ideal clients congregate Establish yourself as an authority in your niche Create content that speaks directly to their needs Automate your marketing and sales process [21:04 -31:39] Creating Your Core Offer Design services to solve your client's burning needs Structure programs for outcomes clients want to achieve Price based on the value you deliver, not time spent Develop products to scale your impact [31:40 - 42:15] Building Your Audience Define your ideal customer avatar in detail Identify where your audience hangs out online Establish your authority and credibility through content Use social media ads to get your offer in front of them [42:16 - 51:18] Developing Your Expertise Become known as the go-to expert in your niche Create trainings to establish authority Write articles and guest blog posts to build awareness Speak at events to expand your reach [51:19 - 51:37] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Resources Mentioned in the Episode Get the FREE WORKBOOK https://hi.switchy.io/TheWorkbook Want the Videos? deb@thegreatdoover.com Other Episodes you may be interesting in Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 155 The Proven Profit Path Sessions-Day One: Find Your Profit Path Ep 123 A New Concept in Networking and Getting to YES Faster Tweetable Quotes: "And I think we're gonna see a fallout in this marketplace with people relying too heavily on AI tools for their content."... Deb Boulanger "The first thought is like, oh, I don't know where they are. And then if you really thought about it, they're everywhere. You know, they're following certain people, So they'll be in certain communities."... Deb Boulanger on where your ideal client is SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Ready to transform your business and tap into the vast opportunities of the coaching and consulting market? Look no further than this episode of Life After Corporate, hosted by the Deb Boulanger. In the informative sequel to last week's discussion, Deb delves deeper into the crucial step of testing before investing, offering a sneak peek into her upcoming live training session. Discover the four steps of the proven profit path framework - proving demand, packaging and pricing services, carving a premium position, and prioritizing your plan. Get the inside scoop on leveraging AI, conducting powerful conversations, and standing out from the competition. As women entrepreneurs, we have a unique advantage in the business world. By leveraging the proven profit path framework, we can stand out from the crowd and carve out a premium position in our marketplace. By proving demand through comprehensive market research and powerful conversations, we can understand the challenges and goals of our target audience, and position ourselves as the solution they've been searching for. Don't miss out on this opportunity to create a sustainable and thriving coaching or consulting business. Join us for our upcoming live training and take the leap towards true entrepreneurial success. [00:01 38] Steps to Detox from Corporate and Transition into Entrepreneurship Embrace the mindset shift and adapt to the different responsibilities and challenges Seek support and guidance from experienced entrepreneurs or mentors Develop a clear vision and purpose for your new business venture Take calculated risks and be willing to learn from failures and setbacks [06:39 -12:22] Effective Demand Research and Support Assumptions Conducting thorough demand research to understand client needs Knowing the steps to guide clients towards their goals Developing a step-by-step framework for client support Identifying the desired outcomes and value clients expect [12:23 - 18:22] The Importance of Consistency in Building a Premium Position Overcoming mindset challenges and making mindset shifts Resonating with your audience through consistent messaging Building a premium position by showing up differently Prioritizing the market research phase for a strong foundation [18:23 - 22:39] Effective Task Management and Service Delivery Carve out specific time in your week to focus on delivering services to your clients. Minimize distractions by batching your tasks and avoiding switching between different activities. Set aside dedicated time in your day for creating valuable content. Allocate specific time for conducting sales conversations with potential clients [22:40 - 24:25] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Website: Debra Boulanger - The Great Do-Over (thegreatdoover.com) Instagram: @deb_boulanger LInkedIn: https://www.linkedin.com/groups/12656341/ November 6-10 (2023) The Proven Profit Path thegreatdoover.com/lac Other Episodes You May Like Go to www.lifeaftercorporatepodcast.com for all episodes 153 A 3-Step Guide to Skyrocketing Your Income 148 The Role of AI in Business Strategies and Market Research 136 Create Your Personality Brand to Attract the Right Clients Tweetable Quotes: “If you're a fractional chief financial officer, a fractional chief strategy officer, or a chief marketing officer, You can rapidly find yourself spending 50, 60, 70% of your time on service delivery. And you don't have enough time to carve out your premium position in the market”…. Deb Boulanger "And I think there's gonna be a backlash with some of the AI tools and people taking content that they've created in ChatGPT or Jasper or Claude or any number of the content creation AI tools out there and posting them verbatim on LinkedIn. I think there'll be a backlash there. The algorithms will figure it out sooner or later, and you'll probably be punished for it."— Deb Boulanger SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Brace yourself for an episode that will revolutionize your perspective on entrepreneurship! Today, on Life After Corporate, Deb Boulanger delves deep into the 3 crucial steps that are often overlooked, yet hold the power to transform your career trajectory. Say goodbye to the confines of the corporate world and unleash your full potential as a coach or consultant. Get ready to break free from the constraints of the corporate world and create your own path to success. From detoxing yourself from the corporate environment to embracing a new identity as a business owner. Don't settle for less when you have the skills and talents to create wealth on your own terms. Your future as a thriving entrepreneur is waiting for you. It's time to take the leap and rewrite your story. [00:01 07:23] Building and Engaging Your Email List Sending weekly newsletters to your subscribers Sharing relevant podcast episodes with your audience Converting your audience into email subscribers [07:24 -13:11] The Mindset Shift from Corporate Leader to Entrepreneur Importance of mindset shift when transitioning from corporate leader to entrepreneur Overlooking the mindset shift required in the corporate world Becoming mindfully aware of the inner dialogue and seeking community support [13:12 - 19:01] Importance of Researching Your Target Market Understand the demographics and characteristics of your target market Gain insights into the needs, desires, and pain points of your target audience Develop a deep understanding of your ideal client persona to tailor your offerings effectively [19:02 - 24:15] Building a Strong Email List Importance of segmenting your community on your email list Sharing relevant podcast episodes to provide value Converting audience into email subscribers for continued conversation [24:16 - 25:22] Closing Segment Connect with Deb through the links below Follow us on social media and leave a review Final words Website: Debra Boulanger - The Great Do-Over (thegreatdoover.com) Instagram: @deb_boulanger LInkedIn: https://www.linkedin.com/groups/12656341/ November 6-10 (2023) The Proven Profit Path thegreatdoover.com/lac Other Episodes You May Like Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 114. Knowing Your Worth with Barbara Huson Ep 110. How to Find Your Purpose Tweetable Quotes: "But I've also seen people make the transition from corporate to entrepreneur and rely too heavily on just 1 client. And maybe you have a 6 figure client, But, lord, if that client goes away or if that client reduces their spend, then you're stuck in a position of really having to hustle." ….Deb Boulanger "Just offer to give back. And there is this law of The more you give, the more you receive." ….Deb Boulanger SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Imagine a world where your marketing expertise connects with a larger audience, and where your writing can truly flourish. In this episode of Life After Corporate, host Deb Boulanger delves into the journey of her guest, Afton Brazzoni, who took the leap from a corporate marketing role to becoming a renowned content creator. She'll talk about the importance of strategic messaging and thought leadership to optimizing content for search and creating a unique brand voice. Afton shares practical tips and strategies for creating impactful and engaging content. From client success stories and optimized blog posts to a unique brand voice and playbook, Afton has emphasized the need for a balanced approach that aligns both personal preferences and audience perception. So, if you're looking to enhance your content strategy and establish thought leadership in your industry, take Afton's guidance to heart. This episode will encourage you to start crafting content that not only resonates but compels your audience to take action. It's time to make your content scroll-stopping and truly make an impact in your industry. Brace yourself for a paradigm shift and embark on a journey to discover your true content creation potential in this inspiring episode of Life After Corporate. [00:01 14:38] Streamlining Content Creation Process Eliminating the need for brainstorming with a playbook Saving time and effort in content ideation Focusing on what the business wants to be known for Enhancing efficiency in content creation with a playbook [14:39 -23:28] Maintaining Consistency Across Platforms Website, LinkedIn, and Instagram voice alignment Avoiding a disjointed brand experience Authenticity in all interactions Operating from a place of purpose and integrity [23:29 - 28:59] Importance of Client Stories for Social Media Profiles Carousels as an effective format for client stories Benefits for clients to be profiled on social media feeds Enhancing client engagement and storytelling through profiles Showcasing client success and testimonials [29:00 - 33:07] Blog vs Newsletter vs Social Media Understanding the differences between blogs and newsletters Exploring the possibility of using a blog as a newsletter Leveraging blogs for social media posts Importance of strong call to action in blog posts to drive reader engagement [33:08 - 35:00] Closing Segment Connect with Afton through the links below Follow us on social media and leave a review Final words Connect with Afton Brazzoni Website: Scribe National Facebook: scribenational Instagram: @aftonbrazzoni LInkedIn: linkedin.com/in/aftonaikens Other Episodes You May Like Go to https://lifeaftercorporatepodcast.com/ for all episodes Ep 149 The Power of Branding: Creating Impact in a Crowded World Ep 121 Keys to Unlock Your Social Media Visibilit Tweetable Quotes: “And so this idea of building trust Is really one of those key messages that I keep coming back to. Now I can talk about that in 50 different ways”....Afton Brazzoni "You really have to Dial into their expertise and learn how to translate it at a level that will resonate with a larger number of people."... Afton Brazzoni on Crafting your ideal message SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .
Are you ready to break free from the corporate world, shatter glass ceilings and rewrite the rules of success! Welcome to another episode of Life After Corporate with your host, Deb Boulanger. In this eye-opening installment, Deb welcomes Diana Greshtchuk, the formidable founder of Fan Your Flame. Together, they explore the complex relationship between women, money, and debt. They challenge conventional wisdom and shed light on the importance of seeking funding only after validating your business idea. This episode is a reminder that the path to entrepreneurial success is paved with strategic choices, financial resilience, and the courage to defy societal norms. Prepare to be blown away as Diana debunks myths, shares her personal journey, and unlocks the hidden potential of risk-taking and financial empowerment. This episode will empower you to challenge conventional wisdom, embrace opportunities for growth, and create a thriving business that defies all expectations. Remember, the right time for funding is when you have a proven plan, and the right type of funding is one that aligns with your values and vision. Empower yourself, step into your worth, and build the business of your dreams. [00:01 11:07] Understanding Financial Trauma and its Impact Exploring the experiences of individuals who have faced job loss and financial struggles Addressing the emotional effects of being ostracized due to economic circumstances Recognizing the significance of trauma-informed approaches in the financial space Creating safe spaces that prioritize empathy and understanding for individuals with financial trauma [11:08 -18:05] Legal Considerations and Entity Registration for Funding Understanding state-specific laws and regulations for accepting funding Seeking advice from specialists knowledgeable in funding laws Registering as a legal entity to be eligible for funding opportunities Exploring different funding options such as debt investors or angel investors [18:06 - 24:46] Addressing Gender Disparity in Venture Capital Funding Highlighting the alarming statistic of only 2% of female-led ventures receiving funding Advocating for increased awareness and support for female entrepreneurs Encouraging collaboration and mentorship among female founders and funders Exploring alternative funding options and resources for female entrepreneurs [24:47 - 29:04] Finding Connectors and Investors Connectors and investors often find you when you least expect it The potential for significant returns on investment over time The role of connectors in bridging connections and opportunities Investing in initiatives that empower women and change the world [29:05 - 30:01] Closing Segment Connect with Diana through the links below Follow us on social media and leave a review Final words Connect with Diana Greshtchuk Social Media Handles/Links: FB: https://www.facebook.com/FanYourFlameLLC IG: https://www.instagram.com/FanYourFlameLLC/ LinkedIn: https://www.linkedin.com/company/fan-your-flame-llc LinkedIn: https://www.linkedin.com/in/dianagreshtchuk/ Public FB Group: https://www.facebook.com/groups/fanyourflame RESOURCES Mentioned in the episode Fan Your Flame Financial Literacy Coaching Website: www.fan-your-flame.com Important Links: https://linktr.ee/fanyourflame Show Her The Money Documentary Film: https://showherthemoneymovie.com/ You May Also Like These Episode Go to https://lifeaftercorporatepodcast.com/ for all episodes 150 Transitioning from W-2 Employee to Business Owner: What You Need to Know 145. The Formula for Maximizing Impact and Income 113 Love Your Numbers with Ruchi Pinniger Tweetable Quotes: "I get emotional because these women are changing the world, and they need funding too."... Diana Greshtchuk on Women changing the world “I had a job where I wasn't feeling any passion. I felt so passionless. And that's not how I wanted to live the rest of my life spiraling into that predictability knowing that I was gonna end up a spinster”… Diana Greshtchuk on getting close to your personal mission SUBSCRIBE & LEAVE A FIVE-STAR REVIEW and share this podcast to other growing entrepreneurs! Get weekly tips on how to create more money and meaning doing work you love and be one of the many growing entrepreneurs in our community. Connect with me on LinkedIn; https://www.linkedin.com/groups/12656341/ or on Instagram or our website at www.lifeaftercorporatepodcast.com .