The Medical Marketing Executive

Join host Abby Martinez in the latest episode of Medical Marketing Executive Archive Edition as she sits down with Sam Seelbach, Director of Marketing Automation, Personalization and Email Strategy at Children's Health. From her unconventional career path transitioning from American Airlines to healthcare marketing, Sam shares invaluable insights into the challenges and rewards of marketing in the medical field. Discover how Sam's team navigates the complexities of engaging with multiple audiences, the importance of data-driven strategies, and the power of continuous learning in the ever-evolving landscape of healthcare marketing.

In this episode of the Medical Marketing Executive Archive Edition, host Sarah Morse sits down with Lauren Greene, Senior Director of Digital Communications and Marketing for NYU Langone Health, to delve into the intricacies of medical marketing. Lauren sheds light on her role overseeing digital communications and marketing activities targeting patients, physicians, and national reputation building. They discuss the importance of personalized patient engagement, challenges in marketing, and successful strategies for measuring ROI. Join them as they explore the evolving landscape of healthcare marketing and the key insights Lauren brings from her experience in the medical marketing field.

Join Abby Martinez in the first episode of Medical Marketing Executive Archive Edition as she has an engaging conversation with Moses Salami, Director of Business Development and Marketing at St. Michael's Medical Center in North New Jersey, as they delve into the dynamic world of healthcare marketing. Moses shares his journey from healthcare operations to marketing, highlighting key strategies for engaging diverse communities and crafting compelling patient experiences. Discover the challenges, triumphs, and impactful moments that shape the landscape of medical marketing in this impactful episode.

Join host Abby Martinez in a captivating conversation with David Rodriguez, Vice President of Professional Relations and Marketing at SmileDirectClub. Explore the evolution of dental marketing over the last three decades and how it intersects with the crucial link between oral care and overall health. From traditional braces to the rise of telehealth in dentistry, David shares insights on empowering patients with choices and creating lasting impacts on smiles and well-being. Discover the marketing strategies that not only promote cosmetic enhancements but also contribute to disease prevention, making dentistry a powerful force in healthcare.

Join host Abby Martinez as she delves into the dynamic world of healthcare marketing with guest Erin Thomas, the Marketing Communications Director for The American Heart Association in metro Atlanta. Erin shares her career journey from public relations to healthcare marketing, emphasizing the importance of community connection, storytelling, and innovation in reaching diverse audiences. Discover the challenges and triumphs of promoting heart health in Atlanta and learn how Erin's passion for authenticity is making a lasting impact.

Join host Abby Martinez in a captivating episode of Medical Marketing Executive as she sits down with Michael Gemmati, Head of Marketing and Portfolio Strategy at Health Recovery Solutions. Discover Michael's unique journey from military healthcare to becoming a leader in marketing. Gain valuable insights into the ever-evolving landscape of healthcare marketing, as Michael shares his experiences and discusses the importance of strategy, execution, and meaningful connections in the industry.

Join Abby Martinez, host of Medical Marketing Executive, in a compelling conversation with James Furbush, Vice President of Marketing at AccessOne. Discover how James leverages his journalism background to enhance healthcare marketing strategies, dives into the challenges of building trust in the healthcare sector, and shares insights on crafting content for diverse audiences. Gain valuable perspectives on patient payment experiences, content-led growth, and the unique dynamics of marketing in the healthcare industry.

In this episode of Medical Marketing Executive, our host Abby Martinez sits down with Ashley McCreary, Senior Director and Head of Product Marketing for Aledade with a passion for data and physicians. Ashley shares her remarkable journey in the healthcare industry, from finance to marketing, and how she found her calling working with healthcare providers. Learn how Ashley and her team at Aledade are leveraging data and technology to empower independent primary care physicians, making the transition to value-based care a seamless experience.

Join host Abby Martinez in a fascinating conversation with Miranda Madar, the Corporate Director for Strategic Marketing at Emory Healthcare, one of the nation's largest academic health systems. Explore Miranda's journey from consumer marketing to the healthcare industry, and learn how she manages the challenges of healthcare marketing in an ever-changing landscape. Discover the importance of blending science and art in healthcare marketing and gain insights into targeting diverse audiences for different medical services.

In this episode of the Medical Marketing Executive podcast, host Abby Martinez sits down with Mike Hall, Vice President of Marketing and Commercial Excellence for SeaSpine. Mike shares his journey from starting in sales to becoming the VP of Marketing overseeing all spinal implants at SeaSpine. He discusses the unique challenges and rewards of marketing in the healthcare field, emphasizing the importance of building strong relationships with both customers and colleagues.

In this episode of the Medical Marketing Executive podcast, our host Abby Martinez sits down with Sharon Bournes, a seasoned professional with a unique journey from TV news reporting to healthcare marketing. Sharon shares her invaluable insights into the world of medical marketing, emphasizing the importance of understanding your audience, maintaining consistency in branding, and the critical connection between marketing and sales. She also delves into the exciting future of digital marketing, exploring the potential impact of artificial intelligence and immersive technologies.

In this episode of Medical Marketing Executive, host Abby Martinez sits down with Victor Chan, Vice President of Marketing for Body Vision Medical.Victor discusses how he and his team at Body Vision Medical are using cutting-edge technology, including artificial intelligence, to revolutionize lung cancer diagnostics. They break down the challenges of marketing in the healthcare sector, the importance of trust, and how account-based marketing is changing the game for medical device companies.Tune in to gain insights into the intersection of healthcare, marketing, and technology, and learn how innovations in medical devices are saving lives and improving patient outcomes.

In this episode of Medical Marketing Executive, host Abby Martinez sits down with Jaime Ameglio, a marketing and communications expert with a unique journey into healthcare marketing. Jaime shares how her background in literature and creative writing led her to a fulfilling career in healthcare marketing, and eventually to her role as Marketing and Comms Director for CareMax, where she focuses on connecting with seniors aged 65 and older. Discover the challenges and strategies in reaching this audience, building trust, and creating meaningful connections in the world of healthcare marketing.

In this episode of the Medical Marketing Executive podcast, host Abby Martinez sits down with Dara Wheeler, the CMO of Axiom Medical. Dara shares her unconventional path to a career in healthcare marketing, highlighting her background in art history and sociology. Discover how she fell in love with healthcare marketing, earned her MBA, and became a mentor-driven marketing leader. Dara delves into the challenges and transformations Axiom Medical faced during the COVID-19 pandemic, showcasing their commitment to employee health and well-being. She emphasizes the importance of trust and relationships in healthcare marketing and offers valuable insights into adapting to technological changes and building strong communities.

In this episode of Medical Marketing Executive, our host Abby Martinez sits down with Julie Kaplan, an experienced marketing executive with a diverse background. Julie shares her unique journey, starting from her days in banking to her current role as SVP of Marketing and Revenue Operations at CareMetx. She provides valuable insights into the challenges of marketing to pharmaceutical companies, emphasizing the importance of empathy and understanding the complex buying process. Discover how Julie and her team at CareMetx work tirelessly to build trust and credibility in an industry where every decision can impact patients' lives.

Join host Abby Martinez as she sits down with Matthew Koyak, Director of Marketing at Regional One Health, in this episode of Medical Marketing Executive. Matthew shares his diverse career journey, from manufacturing to healthcare marketing, emphasizing the power of storytelling and problem-solving. Learn how the healthcare industry's unique challenges and the use of AI have influenced his marketing strategies, making a meaningful impact on patient care.

Join Abby in the latest episode of Medical Marketing Executive as she sits down with the dynamic Danielle Lewan. With a background in news reporting and a passion for creativity, Danielle shares her journey of transitioning from sales to building successful marketing departments for tech start-ups. Delve into the power of storytelling as Danielle explains how human connections are formed through narratives. Learn how these narratives play a pivotal role in her marketing strategies, helping her align organizations' goals and navigate the competitive landscape. Explore the world of B2B upstream marketing as Danielle discusses the unique challenges of medical device marketing.

In this captivating episode of Medical Marketing Executive, host Abby engages in an enlightening conversation with David Llewellyn, a marketing aficionado with a diverse background spanning fashion and dentistry. Dive into David's role as he shares his love for the multidisciplinary aspects of marketing, from data analysis to unleashing creativity. Explore the dual audience approach as David unveils the intricacies of marketing to both B2B dentists and B2C consumers. With over a century of experience, he provides insights into showcasing their product's superior qualities in a competitive market.

In this installment, your host Abby engages in a riveting discussion with Rich Palumbo, an industry expert in dental marketing, focusing on dentist facilities and partnerships. Tune in to discover how dental hygienists play a pivotal role in this field and explore the fascinating connection between ancient marketing techniques and modern innovations. Rich delves into the challenges brought by the evolving technological landscape, emphasizing the powerful potential of AI when harnessed by ethical practitioners.

Join us on this episode of Medical Marketing Executive as host Abby engages in an insightful conversation with Brodie Bauders, a seasoned healthcare marketing professional. Brodie shares his journey from starting as a behavioral healthcare case manager to his transition into the dynamic world of healthcare marketing. With a background in psychology, Brodie's unique perspective has shaped his approach to connecting with customers and building trust in the healthcare industry. Discover the challenges, rewards, and the pivotal role that empathy plays in healthcare marketing as we explore how Brodie and his team make a meaningful impact on patient care.

Join us on the Medical Marketing Executive podcast as we dive into the fascinating journey of Todd Richards, Senior Director of Digital Marketing at Keck Medicine of USC. In this episode, Todd shares his unique path from aspiring meteorologist to healthcare marketing executive. Discover how his diverse background, including roles in meteorology, media, and education, has led him to navigate the challenges of promoting a local healthcare system, bridging the gap between seemingly disparate fields, and finding innovative solutions to enhance engagement in the healthcare sector. Tune in for insights into the power of diverse experiences in shaping successful marketing strategies.

In this episode of Medical Marketing Executive, host Abby sits down with Ian McFadden, a seasoned healthcare marketing executive. Ian's passion for healthcare administration began early, influenced by his mother's work at a VA hospital. He shares his journey from Tuskegee, Alabama to becoming a consultant for hospitals worldwide, all while staying true to his focus on healthcare marketing. Ian emphasizes the importance of compassion and empathy in patient care and discusses how marketing plays a crucial role in building trust and satisfaction among patients. Tune in to gain valuable insights into the world of healthcare marketing and leadership.

Tune in to the latest episode of Medical Marketing Executive as host Abby interviews Rey Searles, CMO at Life Extension. Rey shares his journey from fine arts and journalism to becoming a marketing expert in the healthcare industry. Discover how Life Extension prioritizes education and consumer trust, offering high-quality dietary supplements and personalized wellness advice. Rey discusses the ever-changing landscape of marketing, the integration of AI, and the importance of striking a balance between creativity and analytics. Gain valuable insights into effective marketing strategies for growth in both B2C and B2B markets.

Abby interviews Samuel Lau, Vice President of Marketing at City of Hope. Samuel shares his experience in the healthcare industry and emphasizes the importance of providing accurate and accessible information. He also discusses the challenges of marketing in the healthcare field and suggests updating traditional healthcare skills. Tune in to learn more about Samuel's career journey and how he is using marketing to support and educate those affected by cancer.

Abby Martinez interviews Tyler Kimes, Marketing Director at Anteris Technologies. Tyler discusses his passion for working with cutting-edge technology in the field of medical technology and the challenges and opportunities of entering the market. He highlights the importance of aligning their mission with the goal of improving patient outcomes and the diverse contributions that can be made to the field.

On this episode of The Medical Marketing Executive, Abby interviews Colin Jeffries, VP of Marketing and Communications at BrightView Health. Colin shares his journey from wanting to pursue a creative field to finding his passion in healthcare marketing. He explains the rewarding nature of healthcare marketing in the addiction treatment space and the importance of a multichannel digital marketing approach to reach and engage with this audience.

On this episode of Medical Marketing Executive, Abby interviews Theresa Porcaro, Marketing Director at Pelvic Rehabilitation Medicine. Theresa shares her passion for helping patients and emphasizes the importance of empathy and storytelling in healthcare marketing. They discuss the challenges of marketing healthcare to a misdiagnosed and often silent patient population, and the role of education in changing societal norms around pelvic pain.

On this episode of Medical Marketing Executive, Tiffany Cooey, Senior VP of Sales and Marketing at The Blake by QSL Management, shares her journey of bridging the gap between sales and marketing teams. She emphasizes the importance of building strong relationships with the audience and how her team managed to connect with potential residents and their families through partnerships with local skilled nursing communities, physicians, home health companies, and hospice companies.

On this episode of Medical Marketing Executive, Aubrey Ibele, Director of Marketing at Ronin, shares her unique journey from scientist to marketer and discusses the importance of building relationships and trust with clinicians. She also highlights Ronan's platform, which uses AI to personalize treatment plans and optimize patient visits.

On this episode of Medical Marketing Executive, Brian Ziel, Marketing Director at Mountain View Hospital, shares his insights on incorporating a human touch into marketing strategies. Learn how to create memorable experiences that resonate with people's emotions and values. Discover the power of grassroots initiatives and peer-to-peer recommendations in building a strong brand reputation.

On this episode of Medical Marketing Executive, Bryan Reynolds, VP of Marketing and Public Relations at Episcopal Retirement Services, shares his career path and how his organization engages with their target audience in senior care. He also discusses their podcast initiative during the pandemic, which allowed them to connect with their residents and tell their stories. Join Abby and Brian as they explore the world of senior care marketing and the importance of storytelling in differentiating their communities from competitors.

On this episode of Medical Marketing Executive, Michelle Segovia, VP of Marketing at Symetria Recovery, shares her expertise on marketing addiction treatment. She discusses the challenges of navigating regulations and understanding patient motivations. Michelle emphasizes the importance of language and sensitivity in healthcare marketing to avoid perpetuating stigma and connect with patients on their journey towards recovery.

On this episode of Medical Marketing Executive, Nicole Dahl shares her inspiring journey from young publisher to Vice President of Marketing at CARE Counseling. She discusses the challenges faced by the mental healthcare industry and the importance of building a community to support the community. Dahl also emphasizes the power of marketing in bringing awareness to mental healthcare.

On this episode of Medical Marketing Executive, Abby interviews Ben Trombold, VP for Sales and Marketing at Velentium. Trombold shares his interesting career path and how Velentium builds trust with their audience by providing guidance and engineering services to startups and Fortune 500 companies.

On this episode of Medical Marketing Executive, Nicole Hess, Senior Vice President of Marketing at Atlas Health, shares her career journey and the challenges of marketing healthcare. She discusses how Atlas Health's tech solution helps patients afford necessary care and can save lives. Hess emphasizes the importance of health equity initiatives and the need for education and awareness in the healthcare industry to address financial toxicity for patients with chronic conditions.

On this episode of Medical Marketing Executive, Jason Cowdrey, VP of Marketing and Creative at PeopleOne Health, shares his extensive career path in marketing and branding, and how their direct primary care model reduces overall healthcare spend. He emphasizes the importance of simplifying healthcare and establishing trust with clients and patients, and how PeopleOne Health uses testimonials to gain customer satisfaction.

Join us on this episode as we explore the challenges of reaching families in the senior living industry. Perry Slater, Director of Sales Marketing at Sodalis Senior Living, shares his insights on the importance of providing families with accurate information and involving seniors in the decision-making process. He also discusses the role of marketing in building trust and creating a positive environment for seniors, and speaks about how they engage with their target audience through referral agencies, community partnerships, and outreach.

On this episode of Medical Marketing Executive, Brenda Spivack, VP of Brand Marketing at AppliedVR, shares her unconventional career path and discusses the development of their innovative product, RelieVRx, which disrupts the signal of the brain and body to change the neuro pathways of the brain, helping people with chronic lower back pain. She also talks about their strategic approach to building trust and engagement with their audience.

On this episode of Medical Marketing Executive, Victoria McMullen, VP of Global Marketing at Certara, shares her insights on the pharmaceutical industry. McMullen discusses the challenges of maintaining brand identity while expanding the company's offerings, and the importance of recognition for marketing campaigns and events. She also advises those looking to enter the industry to focus on networking and making personal connections through tools like LinkedIn and industry events.

On this episode of Medical Marketing Executive, Kurt interviews Jessica McCarthy, Chief Marketing Officer at Care New England. They discuss the importance of preventative medicine and the challenges of medical marketing during the COVID-19 pandemic. Jessica shares her biggest win, which is building successful marketing teams.

On this episode of Medical Marketing Executive, Kurt interviews Amanda Todorovich, Executive Director of Content Marketing at Cleveland Clinic. Todorovich shares her journey of growing her team from three to over 80 people responsible for all patient-facing digital content. They discuss Cleveland Clinic's global health system and their mission of creating content that is useful and relevant to people all over the world.

On this episode of Medical Marketing Executive, Lucas McCanna, Head of Digital Marketing at Bluesight, shares his experimental marketing methods, including building a virtual hospital and hiring celebrities. He also discusses the challenges of marketing in the healthcare industry, including doing more with less resources.

On this episode of Medical Marketing Executive, Dorra Draoui, Director of Global Marketing at Endologix, shares her experience in marketing and engineering and how it has helped her in her current role. She also discusses the impact of COVID-19 on planning and the importance of flexibility in strategies.

On this episode of Medical Marketing Executive, Kurt interviews Al Larsen, VP of Marketing and Communications at Community Health Network. They discuss the importance of targeting women as the main decision-makers in healthcare and creating better access and convenience for patients. Al shares his proudest accomplishment of navigating his team through the pandemic and transitioning to remote work.

In this episode of Medical Marketing Executive, Sandy Prietto, Senior Director and Head of Marketing at Endologix, discusses her role in managing the corporate brand and launching a new therapy later this year. She explains the importance of simplifying complex concepts and making them understandable for vascular surgeons, Endologix's target audience. Sandy also shares her early career experience working with surgeons and the importance of establishing relationships with key opinion leaders to better serve the target audience.

On this episode of Medical Marketing Executive, Kurt interviews Yoni Solomon, Vice President of Product Marketing at Gympass. Yoni explains the interdisciplinary function of product marketing and how it helps bridge the gap between product development, marketing, and sales teams. He also discusses the benefits of Gympass, the world's largest corporate wellbeing platform, and its target audiences.

On this episode of Medical Marketing Executive, Kurt interviews Blair Primis, Vice President of Marketing, Communications, Creative, and Events at SCA Health. Blair discusses the challenges of increasing consumerism in healthcare and empowering patients to ask better questions. He also talks about the benefits of marketing healthcare as a product and shares his approach to maximizing team performance.

On this episode of Medical Marketing Executive, Kurt interviews Rosanna Oh, Associate Director of Portfolio Marketing at IQVIA. Rosanna shares her journey from being an editor to a marketer in the healthcare space, and discusses her passion for persona-driven marketing. She also talks about the challenges of marketing to sales ops teams and compliance officers, and the importance of building relationships with stakeholders.

Join Kurt and Gene Warren, Director of Marketing at Conway Medical Center, as they explore the world of healthcare marketing and the importance of collaboration between clinical and marketing teams. They discuss the value of breaking down walls and silos, and the role of communication and customer service in achieving organizational goals. Warren also emphasizes the importance of being flexible and creative in meeting people's needs.

On this episode of Medical Marketing Executive, Riham El-Lakany, the SVP, Chief Marketing and Communications Officer at BJC HealthCare, shares her journey from financial services to healthcare. She emphasizes the importance of finding one's passion and staying adaptable in building a successful career. El-Lakany also discusses BJC HealthCare's promise of extraordinary care and their biggest opportunity to humanize the healthcare experience through simplification and demystification.

On this episode of the podcast, Kurt interviews Dan Sullivan, Director of Marketing at Lutronic, about the company's use of laser and RF energy-based devices to improve skin health. They discuss the importance of educating physicians and patients about the technology behind these devices, as well as the changing demographics of the aesthetic device industry.