The Recruitment Marketing and Sales Podcast

How often have you spent hours crafting the perfect blog post, hit publish, shared it once on LinkedIn, and then watched it disappear into the digital abyss? If you're nodding along, you're not alone. Most recruitment business owners treat their blog posts like one-hit wonders, missing out on the goldmine of content opportunities under their […] The post 10 Ways to Leverage a Single Blog Post for Maximum Impact appeared first on Superfast Recruitment.

Today, we're tackling a question I hear from recruitment business owners: “Is blogging really worth it anymore? Everyone's talking about TikTok, LinkedIn videos, and AI chatbots. Why should I invest time in blogs?” While the digital landscape keeps evolving at breakneck speed, the data tells a completely different story. Companies that blog are seeing 67% […] The post Why Recruitment Blogs Still Continue to Drive Business Growth in 2025 and Beyond appeared first on Superfast Recruitment.

If you're a recruitment business owner listening to this in late 2025, you're probably thinking about finishing the year strong and setting yourself up for a brilliant 2026. Here's the thing – the recruitment market is more competitive than ever, and standing out requires more than just being good at what you do. Today, I'm […] The post Your End-of-Year Marketing Push: Practical Strategies for Recruitment Business Owners appeared first on Superfast Recruitment.

This week's post and podcast explore LinkedIn Messenger campaigns and why they should be a core part of your ongoing business development efforts, not just a tool you reach for when desperate for leads or trying to fill last-minute jobs. Most recruiters only message on LinkedIn when they need something, but the real magic happens […] The post Why LinkedIn Messenger Should Be Core To Your Recruitment BD Strategy appeared first on Superfast Recruitment.

This week's post and podcast discuss LinkedIn essentials for recruitment business owners. As we cycle through August and prepare for the back end of the year, many of you are getting ready to finish strong. With that in mind, if you haven't completed our Candidate and Client Attraction scorecard yet, please visit superfastrecruitment.co.uk/scorecard. You'll get […] The post LinkedIn Marketing Essentials: 5 Actions That Lead to Success appeared first on Superfast Recruitment.

Hi everyone, this is Denise, and welcome back to the Recruitment Marketing Sales Podcast. Today, we're talking about something that's probably causing many of you stress – the complete chaos that may pass for marketing processes in your recruitment business. I suspect if you're reading this, you're juggling LinkedIn outreach, content creation, candidate nurturing, client […] The post Why Marketing SOPs Save Recruitment Business Sanity appeared first on Superfast Recruitment.

This week's post and podcast is about building effective marketing systems for recruitment businesses. I'm continuing our series on systems because I believe it's the perfect time of year to get everything in place and prepare ahead of time. Last week, I covered why systems are so important – their beauty and the key ones […] The post Systems-Based Recruitment: Building Your Marketing Framework appeared first on Superfast Recruitment.

Hi there, this is Denise. I hope you and yours are well. This week's post and podcast are about systems—specifically, why marketing systems are essential for recruitment businesses and how they can transform your day-to-day operations. Many recruiters excel at having specific systems for working with candidates and managing placements. However, they're not as strong […] The post From Chaos To Control: Recruitment Marketing Systems appeared first on Superfast Recruitment.

Hi there, everyone. This is Denise. As we move through July, it's the perfect time for a six-month review of your recruitment business. This year has been anything but predictable, and if you're wondering what's happened over the past six months, you're in the right place. The landscape has been challenging. We've got new governments […] The post Your Mid-Year Recruitment Marketing Reality Check: What's Working in 2025 appeared first on Superfast Recruitment.

This week's post and podcast discuss the most common marketing misconceptions holding recruitment businesses back. I see these myths everywhere, and they're stopping talented recruiters from growing their companies. Let me set the record straight on what's working in 2025. After 18 years in recruitment marketing, I've heard every excuse in the book. From “marketing […] The post 7 Marketing Myths Killing Your Recruitment Business appeared first on Superfast Recruitment.

This week's post and podcast are about how your beliefs and thoughts are directly impacting the results you're getting in your recruitment business. I'm talking about those stories you tell yourself that might limit your growth without realising it. I frequently encounter this with clients and prospects during discovery calls. I've noticed one pattern recently […] The post Your Beliefs Are Holding Your Recruitment Business Back appeared first on Superfast Recruitment.

Hi there, everyone. This week's post and podcast are about the marketing tools we use daily that will help your recruitment business. It's a question we're often asked – what camera do you use, what's that thing you do there, or how do you manage your content creation? I thought I'd share our main tools, […] The post My Favourite Marketing and Productivity Tools appeared first on Superfast Recruitment.

This week's post and podcast are about the power of social proof in recruitment marketing. In today's competitive marketplace, candidates and clients check you out before deciding to work with you. I want to share why social proof matters, the data behind it, and practical ways to leverage testimonials and reviews to grow your recruitment […] The post The Power of Social Proof in Recruitment Marketing appeared first on Superfast Recruitment.

Today's post and podcast are recordings from one of our most popular webinars: The Lead Generation Triad. This system helps you create consistent lead generation within your organisation or company. It will also work for you if you're a solo recruiter or small micro recruiter. The important thing about this system is consistency, ensuring it […] The post The 3 Part System for Recruitment Lead Generation appeared first on Superfast Recruitment.

Hi there, everyone. This is Denise. I hope you and yours are well. Since our mini-series on content, a few questions about channels, posting frequency, LinkedIn Creator Mode, and other related topics have cropped up. I wanted to make sure I answered everyone's questions properly. If you're new here, welcome! The Superfast Recruitment blog and […] The post Your Recruitment Marketing Content Questions Answered appeared first on Superfast Recruitment.

This week's post and podcast are about content marketing, particularly the differences between evergreen and just-in-time content for recruitment businesses. As we move into summer, it's an ideal time to review your marketing strategy, especially with many Australian listeners starting their new financial year in July. Suppose you're new here, welcome! Reviewing your marketing approach […] The post Content Marketing: Evergreen vs Just-In-Time Planning for Recruiters appeared first on Superfast Recruitment.

Today, we're going to talk more tactically. In our first episode, we discussed the challenges that recruiters face. In our second episode, we covered creating content for two distinct groups. Whether you're in a candidate-rich market, a candidate-short market, a client-rich market, or a client-short market, you need content that speaks to both groups. Content […] The post Content that Converts: Recruitment Marketing Content Assets appeared first on Superfast Recruitment.

This week's post and podcast are the second part of our mini-series on content marketing for recruitment businesses. We're diving into one of the most critical aspects of successful content marketing: truly understanding your audience and creating content that resonates with them. If you're new here, welcome! Our website has 469 more podcasts that you […] The post Recruitment Content Marketing: Engaging Both Audiences appeared first on Superfast Recruitment.

This week's post and podcast discuss content marketing and how it can help recruitment companies address today's market challenges. As one of our lovely clients once said, “The thing is, Denise, you don't know what you don't know.” Making connections about how content can help and where you can use it effectively can be incredibly […] The post Content Marketing: The Recruiter's Solution to Market Challenges appeared first on Superfast Recruitment.

Today, I want to talk about batching. I first recorded a podcast on this topic in 2017 and then updated it five years ago during lockdown. I thought it was time to revisit this topic because many people get caught up in marketing due to time overwhelm. How many hours do they have in a […] The post Marketing Batching to Build Your Recruitment Brand Re-Visited appeared first on Superfast Recruitment.

Today, gaining fresh perspectives can be the difference between success and failure. Recently, I had the privilege of attending and presenting at the NPA Global Recruiters Network Conference in Philadelphia. Industry leaders gathered to share insights on a range of topics, from business models to marketing strategies. What struck me most wasn't just the content […] The post Insights from the NPA Global Recruiters Network Conference 2025 appeared first on Superfast Recruitment.

Welcome to another episode of our Recruitment Marketing podcast. I'm Denise, and today, I want to discuss something that can really transform your recruitment, search, or staffing business in 2025. We've been working with recruitment business owners for nearly two decades and consistently seen that marketing can be a real challenge for many of them. […] The post Transform The Way You Market Your Recruitment or Search Company With This Scorecard appeared first on Superfast Recruitment.

Are you investing time in social media marketing but wondering if it's worth it when engagement seems low? Many recruitment business owners fixate on likes, shares, and comments as the only measures of success. But the truth is, these visible interactions represent just a tiny fraction of your content's real impact. The recruitment sector presents […] The post Beyond The Likes: The True Power of Social Media Marketing appeared first on Superfast Recruitment.

New websites? Today, we're discussing something that's been on our minds recently—the compelling reasons recruitment and search firms should consider updating their websites this year—as we've just completed our website refresh. Your website is often the first substantial touchpoint clients and candidates have with your brand. Think about your purchasing behaviour. When you're considering working […] The post 6 Reasons to Create a New Website to Promote Your Recruiting Brand appeared first on Superfast Recruitment.

In today's competitive recruitment landscape, effectively promoting your brand is essential for growth and sustainability. While many recruitment business owners excel at delivering exceptional service, they often struggle with showcasing their expertise to the wider market. This comprehensive guide explores six proven strategies for promoting your recruitment brand that balance value-added content and strategic self-promotion. […] The post How to Make Your Recruitment Brand Stand Out appeared first on Superfast Recruitment.

As part of our International Women's Day 2025 celebrations, we're delighted to feature Sarah Bishop (known to many as “Bish”), founder of Recruit Recruit and one of our valued clients. In this special edition of the Recruitment Marketing and Sales Podcast, Sarah shares her remarkable journey from car sales to building a successful recruitment business. Her candid reflections on navigating industry […] The post From Car Sales to Recuitment Empire Bish's Story For International Womens Day 2025 appeared first on Superfast Recruitment.

Recruitment marketing strategies are varied and many! Here is one most people forget: handling objections ahead of time. Are you tired of hearing the same objections from potential clients? “We use our own team,” “You're too expensive,” or “We've had bad experiences with recruiters before.” These familiar phrases can feel like roadblocks in your sales […] The post Recruitment Marketing Strategies: Handling Objections Ahead of Time appeared first on Superfast Recruitment.

https://www.youtube.com/watch?v=AGLM66Aa1TE In today's competitive recruitment landscape, standing out requires more than just industry expertise. It demands a strategic approach to digital marketing that many recruitment business owners struggle to implement effectively. When Lacie Marshall founded Onward Recruiting in 2023, she knew she wanted to take a "future-forward" approach to distinguish her legal recruitment agency [...]

In today's competitive recruitment landscape, effectively promoting your brand is essential for growth and sustainability. While many recruitment business owners excel at delivering exceptional service, they often struggle with showcasing their expertise to the wider market. This comprehensive guide explores six proven strategies for promoting your recruitment brand that balance value-added content and strategic self-promotion. [...]

https://www.youtube.com/watch?v=y49ktEKfPgA As part of our International Women's Day 2025 celebrations, we're delighted to feature Sarah Bishop (known to many as "Bish"), founder of Recruit Recruit and one of our valued clients. In this special edition of the Recruitment Marketing and Sales Podcast, Sarah shares her remarkable journey from car sales to building a successful [...]

Recruitment marketing strategies are varied and many! Here is one most people forget: handling objections ahead of time. Are you tired of hearing the same objections from potential clients? "We use our own team," "You're too expensive," or "We've had bad experiences with recruiters before." These familiar phrases can feel like roadblocks in your sales [...]

Many recruitment, search and staffing business owners believe focusing on one marketing channel is enough. They post on LinkedIn once or twice a week or send a monthly email blast, then wonder why they're not getting the response they want. In any market, you need multiple options to be in front of your audience more [...]

As we begin 2025, maintaining a strong social media presence remains vital for recruitment businesses. Through our work with recruitment firms, we've observed that while many are active on social media, consistency often presents challenges. In this summary of our recent webinar, I'll share why social media presence is critical and how to make it [...]

As we move into February 2025, the importance of a well-managed sales pipeline remains a critical focus for recruitment businesses. Through our work with Superfast Circle clients, we've been helping them map out their pipelines for clients, candidates, and current connections - an increasingly crucial task given today's challenging market conditions.  In this summary of [...]

https://youtu.be/U0vd06ZaPEM?si=X-6BXe6qJsEHi7az James Shenton is the founder and managing consultant at Opus Resourcing, a boutique technical recruitment business with 19 years of industry experience. Operating across the UK, Europe, and the US, Opus specializes in mid to executive-level technical recruitment.  Before joining Superfast Circle, Opus had built its business primarily through referrals and networking within the [...]

https://youtu.be/8pxvlAg_Vps?feature=shared Welcome back to the Recruitment, Marketing and Sales podcast. Today we're joined by Cheryl Winger, an expert in recruiting recruiters. With 25 years of experience, GSR2R partners with the recruitment market in two primary ways: recruiting recruiters directly and helping businesses bring recruiters in-house using their proven methodologies. Rather than being just a traditional [...]

https://www.youtube.com/watch?v=nttqd3Vxy68 I'm Venessa Vasilakeris from the McQuaig Institute, where we help companies make better hiring decisions through our suite of psychometric assessments. We measure personality and cognitive ability - factors that are crucial in recruitment and overall talent management. With over a decade at McQuaig and extensive experience in contingency and retained search, I've seen [...]

https://www.youtube.com/watch?v=7PMeNONxfXM In today's podcast, we wanted to share Steve's marketing story to inspire and encourage you that you can achieve a lot with some energy, support, and consistent action. Read on or watch the video above. Background Steve Lea is the MD and founder of Coalesce Recruitment, a permanent recruitment specialist company working in [...]

https://www.youtube.com/watch?v=yfGjkpONgJQ   I'm Sharon Newey, and today, I'm excited to share my fascinating conversation with Kerry Crockett, President of the NPA Global Recruitment Network. Kerry brings a unique perspective to our industry, having transitioned from a 15-year career as an occupational therapist to leading various nonprofit associations before joining NPA. Her journey and insights [...]

As we approach 2025, I want to share some fundamental marketing strategies that will make a significant difference for your recruitment business. This year hasn't been the easiest for many people, as several of you have shared through your emails. However, by focusing on these core elements and maintaining consistency, you can set yourself up [...]

As we cycle towards the end of the year, we have 450 podcasts available for you to explore various marketing strategies. Pre-ending 2024 and moving into 2025, if you haven't audited your current position, head over to SuperFastGroup.co.uk/MCL. It's an ideal time of year to use our checklist. You can print it off and tick [...]

Today, I want to talk about making plans and deciding where to focus our energy and time in our business. It can be very easy to think, "I'm not doing this" or "I could do that," so I want to give you some ideas on what to ask yourself when looking at where to start [...]

Are you ready to elevate your recruitment business and stand out in today's competitive market? As we approach 2025, having a professional pitch deck has become more crucial than ever. While some might consider pitch decks old school, they remain one of the most powerful tools for demonstrating your expertise and value proposition to potential [...]

https://www.youtube.com/watch?v=XggR2gLI2yY In the fast-paced world of recruitment, marketing isn't just another task on your to-do list - it's a mindset that can make or break your success. In this video recording and podcast from one of our client training sessions, Sharon shares how our internal dialogue shapes our actions and, ultimately, our results. Whether [...]

https://www.youtube.com/watch?v=dTA_1zsV-CI Ged Walsh is the Founder and MD of Everpool Recruitment, an industry-leading multi-sector national permanent recruitment specialist based in Liverpool, UK. Ged has over thirty years of experience in the recruitment sector and has led several businesses during that time. He launched Everpool Recruitment, and knowing the value of marketing and the impact [...]

Marketing collateral remains a cornerstone of successful recruitment and search businesses, yet many recruiters struggle to create and leverage it effectively. Below is a summary of the podcast recording for those who prefer to read. In today's competitive landscape, having the right mix of digital and traditional marketing materials isn't just nice to have—it's essential [...]

In today's competitive recruitment landscape, your employer brand is more crucial than ever. It's not just about attracting top talent to work for you; it's about positioning your recruitment firm as the go-to choice for both candidates and clients. This episode of the Recruitment Marketing and Sales podcast delves into the often-overlooked power of employer [...]

https://www.youtube.com/watch?v=W_AYrHiifh4 In the fast-paced world of recruitment, maximising productivity and effective planning are crucial for success. As business owners, we often find ourselves juggling multiple tasks, struggling to prioritise, and feeling overwhelmed by the sheer volume of work. But what if some strategies and tools could help us streamline our processes, boost our efficiency, [...]

https://www.youtube.com/watch?v=e9uGyQamic4&t=23s   Cold outreach remains a powerful tool in our recruitment arsenal. Let's face it - several of us in this room are here because of successful cold outreach. It works, plain and simple. But the landscape has changed, and we must adapt our strategies to stay ahead. Remember the days of pharmaceutical sales? [...]

In today's competitive recruitment landscape, standing out isn't just an advantage—it's a necessity. Welcome to episode 441, where we explore the world of personal branding for recruiters. Since 2019, I've been honing my brand and seeing firsthand the transformative power of a strong personal brand. Whether you're a seasoned recruiter or just starting, this episode [...]

As we approach the year's final quarter, many recruiters fall into the trap of winding down, waiting for the new year to kickstart their efforts. However, this mindset can lead to missed opportunities and a slow start to next year. In this episode, I dive into five powerful strategies to help you close the year [...]