The Recruitment Marketing and Sales Podcast

Hi there, everyone. This is Denise. I hope you and yours are well. Since our mini-series on content, a few questions about channels, posting frequency, LinkedIn Creator Mode, and other related topics have cropped up. I wanted to make sure I answered everyone's questions properly. If you're new here, welcome! The Superfast Recruitment blog and […] The post Your Recruitment Marketing Content Questions Answered appeared first on Superfast Recruitment.

This week's post and podcast are about content marketing, particularly the differences between evergreen and just-in-time content for recruitment businesses. As we move into summer, it's an ideal time to review your marketing strategy, especially with many Australian listeners starting their new financial year in July. Suppose you're new here, welcome! Reviewing your marketing approach […] The post Content Marketing: Evergreen vs Just-In-Time Planning for Recruiters appeared first on Superfast Recruitment.

Today, we're going to talk more tactically. In our first episode, we discussed the challenges that recruiters face. In our second episode, we covered creating content for two distinct groups. Whether you're in a candidate-rich market, a candidate-short market, a client-rich market, or a client-short market, you need content that speaks to both groups. Content […] The post Content that Converts: Recruitment Marketing Content Assets appeared first on Superfast Recruitment.

This week's post and podcast are the second part of our mini-series on content marketing for recruitment businesses. We're diving into one of the most critical aspects of successful content marketing: truly understanding your audience and creating content that resonates with them. If you're new here, welcome! Our website has 469 more podcasts that you […] The post Recruitment Content Marketing: Engaging Both Audiences appeared first on Superfast Recruitment.

This week's post and podcast discuss content marketing and how it can help recruitment companies address today's market challenges. As one of our lovely clients once said, “The thing is, Denise, you don't know what you don't know.” Making connections about how content can help and where you can use it effectively can be incredibly […] The post Content Marketing: The Recruiter's Solution to Market Challenges appeared first on Superfast Recruitment.

Today, I want to talk about batching. I first recorded a podcast on this topic in 2017 and then updated it five years ago during lockdown. I thought it was time to revisit this topic because many people get caught up in marketing due to time overwhelm. How many hours do they have in a […] The post Marketing Batching to Build Your Recruitment Brand Re-Visited appeared first on Superfast Recruitment.

Today, gaining fresh perspectives can be the difference between success and failure. Recently, I had the privilege of attending and presenting at the NPA Global Recruiters Network Conference in Philadelphia. Industry leaders gathered to share insights on a range of topics, from business models to marketing strategies. What struck me most wasn't just the content […] The post Insights from the NPA Global Recruiters Network Conference 2025 appeared first on Superfast Recruitment.

Welcome to another episode of our Recruitment Marketing podcast. I'm Denise, and today, I want to discuss something that can really transform your recruitment, search, or staffing business in 2025. We've been working with recruitment business owners for nearly two decades and consistently seen that marketing can be a real challenge for many of them. […] The post Transform The Way You Market Your Recruitment or Search Company With This Scorecard appeared first on Superfast Recruitment.

Are you investing time in social media marketing but wondering if it's worth it when engagement seems low? Many recruitment business owners fixate on likes, shares, and comments as the only measures of success. But the truth is, these visible interactions represent just a tiny fraction of your content's real impact. The recruitment sector presents […] The post Beyond The Likes: The True Power of Social Media Marketing appeared first on Superfast Recruitment.

New websites? Today, we're discussing something that's been on our minds recently—the compelling reasons recruitment and search firms should consider updating their websites this year—as we've just completed our website refresh. Your website is often the first substantial touchpoint clients and candidates have with your brand. Think about your purchasing behaviour. When you're considering working […] The post 6 Reasons to Create a New Website to Promote Your Recruiting Brand appeared first on Superfast Recruitment.

In today's competitive recruitment landscape, effectively promoting your brand is essential for growth and sustainability. While many recruitment business owners excel at delivering exceptional service, they often struggle with showcasing their expertise to the wider market. This comprehensive guide explores six proven strategies for promoting your recruitment brand that balance value-added content and strategic self-promotion. […] The post How to Make Your Recruitment Brand Stand Out appeared first on Superfast Recruitment.

As part of our International Women's Day 2025 celebrations, we're delighted to feature Sarah Bishop (known to many as “Bish”), founder of Recruit Recruit and one of our valued clients. In this special edition of the Recruitment Marketing and Sales Podcast, Sarah shares her remarkable journey from car sales to building a successful recruitment business. Her candid reflections on navigating industry […] The post From Car Sales to Recuitment Empire Bish's Story For International Womens Day 2025 appeared first on Superfast Recruitment.

Recruitment marketing strategies are varied and many! Here is one most people forget: handling objections ahead of time. Are you tired of hearing the same objections from potential clients? “We use our own team,” “You're too expensive,” or “We've had bad experiences with recruiters before.” These familiar phrases can feel like roadblocks in your sales […] The post Recruitment Marketing Strategies: Handling Objections Ahead of Time appeared first on Superfast Recruitment.

https://www.youtube.com/watch?v=AGLM66Aa1TE In today's competitive recruitment landscape, standing out requires more than just industry expertise. It demands a strategic approach to digital marketing that many recruitment business owners struggle to implement effectively. When Lacie Marshall founded Onward Recruiting in 2023, she knew she wanted to take a "future-forward" approach to distinguish her legal recruitment agency [...]

In today's competitive recruitment landscape, effectively promoting your brand is essential for growth and sustainability. While many recruitment business owners excel at delivering exceptional service, they often struggle with showcasing their expertise to the wider market. This comprehensive guide explores six proven strategies for promoting your recruitment brand that balance value-added content and strategic self-promotion. [...]

https://www.youtube.com/watch?v=y49ktEKfPgA As part of our International Women's Day 2025 celebrations, we're delighted to feature Sarah Bishop (known to many as "Bish"), founder of Recruit Recruit and one of our valued clients. In this special edition of the Recruitment Marketing and Sales Podcast, Sarah shares her remarkable journey from car sales to building a successful [...]

Recruitment marketing strategies are varied and many! Here is one most people forget: handling objections ahead of time. Are you tired of hearing the same objections from potential clients? "We use our own team," "You're too expensive," or "We've had bad experiences with recruiters before." These familiar phrases can feel like roadblocks in your sales [...]

Many recruitment, search and staffing business owners believe focusing on one marketing channel is enough. They post on LinkedIn once or twice a week or send a monthly email blast, then wonder why they're not getting the response they want. In any market, you need multiple options to be in front of your audience more [...]

As we begin 2025, maintaining a strong social media presence remains vital for recruitment businesses. Through our work with recruitment firms, we've observed that while many are active on social media, consistency often presents challenges. In this summary of our recent webinar, I'll share why social media presence is critical and how to make it [...]

As we move into February 2025, the importance of a well-managed sales pipeline remains a critical focus for recruitment businesses. Through our work with Superfast Circle clients, we've been helping them map out their pipelines for clients, candidates, and current connections - an increasingly crucial task given today's challenging market conditions.  In this summary of [...]

https://youtu.be/U0vd06ZaPEM?si=X-6BXe6qJsEHi7az James Shenton is the founder and managing consultant at Opus Resourcing, a boutique technical recruitment business with 19 years of industry experience. Operating across the UK, Europe, and the US, Opus specializes in mid to executive-level technical recruitment.  Before joining Superfast Circle, Opus had built its business primarily through referrals and networking within the [...]

https://youtu.be/8pxvlAg_Vps?feature=shared Welcome back to the Recruitment, Marketing and Sales podcast. Today we're joined by Cheryl Winger, an expert in recruiting recruiters. With 25 years of experience, GSR2R partners with the recruitment market in two primary ways: recruiting recruiters directly and helping businesses bring recruiters in-house using their proven methodologies. Rather than being just a traditional [...]

https://www.youtube.com/watch?v=nttqd3Vxy68 I'm Venessa Vasilakeris from the McQuaig Institute, where we help companies make better hiring decisions through our suite of psychometric assessments. We measure personality and cognitive ability - factors that are crucial in recruitment and overall talent management. With over a decade at McQuaig and extensive experience in contingency and retained search, I've seen [...]

https://www.youtube.com/watch?v=7PMeNONxfXM In today's podcast, we wanted to share Steve's marketing story to inspire and encourage you that you can achieve a lot with some energy, support, and consistent action. Read on or watch the video above. Background Steve Lea is the MD and founder of Coalesce Recruitment, a permanent recruitment specialist company working in [...]

https://www.youtube.com/watch?v=yfGjkpONgJQ   I'm Sharon Newey, and today, I'm excited to share my fascinating conversation with Kerry Crockett, President of the NPA Global Recruitment Network. Kerry brings a unique perspective to our industry, having transitioned from a 15-year career as an occupational therapist to leading various nonprofit associations before joining NPA. Her journey and insights [...]

As we approach 2025, I want to share some fundamental marketing strategies that will make a significant difference for your recruitment business. This year hasn't been the easiest for many people, as several of you have shared through your emails. However, by focusing on these core elements and maintaining consistency, you can set yourself up [...]

As we cycle towards the end of the year, we have 450 podcasts available for you to explore various marketing strategies. Pre-ending 2024 and moving into 2025, if you haven't audited your current position, head over to SuperFastGroup.co.uk/MCL. It's an ideal time of year to use our checklist. You can print it off and tick [...]

Today, I want to talk about making plans and deciding where to focus our energy and time in our business. It can be very easy to think, "I'm not doing this" or "I could do that," so I want to give you some ideas on what to ask yourself when looking at where to start [...]

Are you ready to elevate your recruitment business and stand out in today's competitive market? As we approach 2025, having a professional pitch deck has become more crucial than ever. While some might consider pitch decks old school, they remain one of the most powerful tools for demonstrating your expertise and value proposition to potential [...]

https://www.youtube.com/watch?v=XggR2gLI2yY In the fast-paced world of recruitment, marketing isn't just another task on your to-do list - it's a mindset that can make or break your success. In this video recording and podcast from one of our client training sessions, Sharon shares how our internal dialogue shapes our actions and, ultimately, our results. Whether [...]

https://www.youtube.com/watch?v=dTA_1zsV-CI Ged Walsh is the Founder and MD of Everpool Recruitment, an industry-leading multi-sector national permanent recruitment specialist based in Liverpool, UK. Ged has over thirty years of experience in the recruitment sector and has led several businesses during that time. He launched Everpool Recruitment, and knowing the value of marketing and the impact [...]

Marketing collateral remains a cornerstone of successful recruitment and search businesses, yet many recruiters struggle to create and leverage it effectively. Below is a summary of the podcast recording for those who prefer to read. In today's competitive landscape, having the right mix of digital and traditional marketing materials isn't just nice to have—it's essential [...]

In today's competitive recruitment landscape, your employer brand is more crucial than ever. It's not just about attracting top talent to work for you; it's about positioning your recruitment firm as the go-to choice for both candidates and clients. This episode of the Recruitment Marketing and Sales podcast delves into the often-overlooked power of employer [...]

https://www.youtube.com/watch?v=W_AYrHiifh4 In the fast-paced world of recruitment, maximising productivity and effective planning are crucial for success. As business owners, we often find ourselves juggling multiple tasks, struggling to prioritise, and feeling overwhelmed by the sheer volume of work. But what if some strategies and tools could help us streamline our processes, boost our efficiency, [...]

https://www.youtube.com/watch?v=e9uGyQamic4&t=23s   Cold outreach remains a powerful tool in our recruitment arsenal. Let's face it - several of us in this room are here because of successful cold outreach. It works, plain and simple. But the landscape has changed, and we must adapt our strategies to stay ahead. Remember the days of pharmaceutical sales? [...]

In today's competitive recruitment landscape, standing out isn't just an advantage—it's a necessity. Welcome to episode 441, where we explore the world of personal branding for recruiters. Since 2019, I've been honing my brand and seeing firsthand the transformative power of a strong personal brand. Whether you're a seasoned recruiter or just starting, this episode [...]

As we approach the year's final quarter, many recruiters fall into the trap of winding down, waiting for the new year to kickstart their efforts. However, this mindset can lead to missed opportunities and a slow start to next year. In this episode, I dive into five powerful strategies to help you close the year [...]

https://www.youtube.com/watch?v=-jeReO8ch3E Welcome to the Recruitment, Marketing and Sales Podcast. I'm Sharon Newey, and today, I'm thrilled to bring you an insightful conversation with Natalie Wells, a super successful finance recruiter who has successfully transitioned from corporate life to running her own independent recruitment business. In this episode, Natalie shares her unique journey from her [...]

https://www.youtube.com/watch?v=3MBUYDBce4c Having worked with Rachel and Neo as their marketing partner, I've always been fascinated by their journey with Ice Recruitment. Their story of building a successful business while handling the complexities of a husband-wife partnership is inspiring. I decided to record this podcast because their experiences offer valuable insights for other recruitment business [...]

  https://www.youtube.com/watch?v=3EHyI6ViuI8&t=39s In today's podcast post and video, we had the pleasure of interviewing Louise, one of our amazing clients who walked the Camino whilst running her business over six weeks during June and July. I encourage you to listen to the podcast and video; they are so full of gems! I have also [...]

https://www.youtube.com/watch?v=wi1z_RQQ6hc&t=3s In this episode, we sit down with Vanessa Raath, a globally recognised Sourcing Talent Trainer, to explore the future of recruitment and talent sourcing. Vanessa specialises in helping companies move beyond their reliance on LinkedIn by teaching innovative sourcing strategies that embrace new and emerging technologies. She shares insights into the changing role of [...]

https://www.youtube.com/watch?v=_fX5yJpwDiU I recently had the pleasure of interviewing Ged Walsh, the Managing Director of Everpool, on our recruitment, Marketing, and Sales podcast. Ged's journey in recruitment spans an impressive 25 years, and his wealth of experience shines through in our conversation. Ged's career didn't start in recruitment. He began in retail, working in area management [...]

  https://www.youtube.com/watch?v=hGOY7iVfCpo As recruitment business owners, we're all too familiar with the challenges of attracting, retaining, and developing talent. Recently, I had the pleasure of speaking with Howard Greenwood, a seasoned recruitment expert with over 30 years of experience in the industry. Howard shared invaluable insights on the current state of recruitment, the evolving landscape [...]

Hello, everyone. It's Denise here. Today, I'm excited to share three specific ways to uplevel your marketing, activities, and potentially the type of response you're getting. These strategies are straightforward to implement, and I'm confident they'll make a real difference in your recruitment business. Before we dive in, if you're new to our podcast, welcome! [...]

Hi everyone, this is Denise here from Superfast Recruitment. This podcast is about the importance of branding for solo micro and smaller recruitment and search SMEs. It's a topic I'm passionate about, as I believe many smaller companies underestimate the power of a strong brand. In this summary, I've distilled the key points from the [...]

Here is a summary of the podcast I recorded on the successful marketing strategies working for recruitment and search companies now. In today's competitive recruitment landscape, staying ahead of the curve with effective marketing strategies is crucial. This post and podcast explore approaches currently working well for recruitment and search companies, helping you attract clients [...]

Hi everyone, this is Sharon from the Recruitment, Marketing, and Sales podcast. I hope you're all doing well! Today, let's dive into an incredibly important topic for recruitment business owners: how to choose the right coach, consultant, or mentor to help grow your business. Understanding Your Needs First things first, it's crucial to understand what [...]

One of the best parts of my job is chatting with recruitment business owners daily. Each has unique challenges, but I often hear a common theme: business growth is slowing down. Market dynamics are always shifting, impacting different sectors in various ways. Many owners have relied heavily on their existing clients, who, until recently, consistently [...]

Today we're talking about LinkedIn profiles and several mistakes you could be making. Your profile is a key piece of marketing collateral, and it's important for every business owner, particularly if you work in the recruitment sector and you want to attract attention from clients and candidates. When we talk to people online who are [...]

Welcome to Episode 427 of the Recruitment Marketing and Sales podcast. I'm recording this as we approach the end of June, which, for those of us in the UK, US, Canada, Europe, and Europe, is the end of Q2 in our calendar year. For multiple listeners in Australia, it's the end of your business year. [...]

Today's topic is about a social network, and that is LinkedIn. If you weren't aware, LinkedIn is the biggest social network for business in the Western world. It's approaching 870 million members globally, which will increase before the end of the year. Most recruiters have a paid membership, but for many people, this is a [...]