The Rulebreaker Podcast

Where the fuck have I been for 9 months? Well in truth I have been in hiding somewhat and I want to tell you why now that I've finally gotten my head wrapped around what has been going on. I go into all of it - giving birth with Covid, exhausted from being brave, burning my business to the ground and why I'm no longer feeling scared to be proud. This episode is messy. Just like me. But instead of waiting for it to be perfect, I'm hitting publish.  You can find the New York Times article I mentioned here: https://www.nytimes.com/2020/02/01/business/victorias-secret-razek-harassment.html You can find my favorite media interview to date, The Fallen Angel Podcast Series here: https://www.campsidemedia.com/shows/fallen-angel  

Starting a business? SUPER exciting. Sustaining a business? Not as glamorous as the internet will have you believe. Amy and I get real and transparent about what happens once you're a seasoned entrepreneur... Amy Mulder is a highly sought after photographer and business educator. She's spent the last 11 years photographing opulent weddings and editorials around the globe and crafted the next generation of creatives with her coaching curriculum. Her light-filled luxurious work has graced the pages of  BRIDES, WedLuxe, British Vogue, Wedding Sparrow, Southern Bride Magazine, Munaluchi Bride, Style Me Pretty, Magnolia Rouge, and many more.  Amy is trusted, respected and loved by her couples and fellow vendors alike. She also hosts a podcast with her husband Ross, Running on Full from her home in Charleston, SC. Looking for Amy's workshops? Find them here: https://rossandamy.com/   30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

She's back! Both the podcast AND the one and only Grace Troutman. I love having Grace on because she is so easy to talk to and her honesty is a cool breath of fresh air... I'm not going to lie to you. I recorded this episode 8 months ago so I don't reallllyyyyy remember what we talked about other than it WAS GOOD. So enjoy my peeps!   Listen to Grace's first interview on the Rulebreaker Podcast here! FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Jen Olmstead is the lead designer and co-founder of TONIC SITE SHOP, a site shop offering cocktail-inspired, completely customizable website templates for the modern, stylish creative. A former journalist, total type nerd, and lifelong fan of a good story, Jen specializes in creating uniquely-tailored brand experiences for creative entrepreneurs and building online spaces that people love to explore. She eats gluten so you don't have to, her love language is witty banter, and she's always up for a craft cocktail. Find Jen on the internet: https://www.instagram.com/jenolmstead/ https://www.instagram.com/tonicsiteshop/ https://tonicsiteshop.com/ FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule  

Vanja Markovic is a multi-passionate entrepreneur -- photographer, mindset mentor and world traveler. She helps visionary women entrepreneurs shine through captivating personal brand photography and powerful mindset mentoring. She has a passion for making people feel seen & heard and empowering them to create the life of their dreams. Vanja has a Business degree from a California State University and a Yoga Teacher certification from Bali. She lives in the San Francisco Bay Area with her lover of 16 years and their lion (puppy) Simba. Follow Vanja on Instagram: https://www.instagram.com/vanjamarkovicphotographer/ Check out her website here: https://vanjamarkovic.com/ Grab Vanja's Email Mini Course on 6 Days to a More Meaningful Life: https://education.vanjamarkovic.com/sixdaysoffer FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Kaileen Elise is an intuition coach and podcast host here to help you listen to your intuition, trust your inner wisdom, and take inspired action. She believes working with a coach should feel good because life is stressful enough already. Kaileen helps her clients grow in alignment and expand with ease. On her podcast, Celebrate Cultivate, she shares deep breaths and ideas for appreciating the magic in everyday life. Kaileen lives in Austin, Texas with her husband and their two young children, with baby #3 on the way! Kaileen's son's birth story: https://theeverymom.com/birth-story-my-son-was-born-28-minutes-after-we-got-to-the-hospital/ Grab Kaileen's free email course - Magnetize Your Manifestations: https://www.kaileenelise.com/magnetize Listen to her on her own podcast, Celebrate Cultivate Podcast: https://podcasts.apple.com/us/podcast/celebrate-cultivate/id1508781321 FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

What are you NOT energetically available for? We talk a lot about manifesting these days which I LOVE but… After a major A-HA moment this week I feel like there is a missing piece we aren't talking about and that's being REALLY clear about what we are NOT manifesting, what we are NOT energetically available for. I wanted to keep this live short and sweet and right to the point so here is is…what are you NOT energetically available for anymore? Want to watch the replay of the Reset + Recenter Mindset Training? Here is that link: https://view.flodesk.com/pages/610c0234dcce0e5fccd772f1 FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Sorry not sorry we spend the first 20 minutes nerding out over our shared love affair for Bo Burnam. Watch his latest, now Emmy nominated, special on Netflix INSIDE here.  Olivia Carson is a wedding photographer turned wordsmith for women with creative callings. Her philosophy as a writer and a photographer are the same: Greatness exists in the inconspicuous and overlooked details. Olivia believes in paring things down to the essence without removing the poetry — with words and photographs. As a sought-after copywriter for creatives, Olivia helps artists, makers, doers, and dreamers free themselves from chronic writer's block so they can return to their craft.  She has half a dozen six figure launches under her belt and her copywriting calendar is booked with high-profile clients throughout the fine art creative business arena including... D'Arcy Benincosa, If I Made, Silk & Willow, Eden Strader, Magi Fisher: The Artists' Lawyer, and more. Olivia's website: https://oliviacarson.com/ Follow Olivia on Instagram: https://www.instagram.com/oliviacarson/ Olivia's BRAND NEW membership, Wordsmiths For Wellness, is kicking off officially on August 18th!!! To get a feel for her new membership, you can register for her free Wellness Summit here: https://writes.oliviacarson.com/words-wellness-summit  Get Olivia's FREE Instagram Captions here: https://view.flodesk.com/pages/609e00ec2c1a41225b3cae80 And grab her Email Subject Lines freebie here: https://view.flodesk.com/pages/5fa7786cf2dd73cc403d6336  FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Ashton Smith is the founder of The Awakening, a platform dedicated to helping women grow a soulful and strategic business through coaching, education, and mentorship. She is a soulful business coach that guides entrepreneurs to align with their vision, embody their CEO role, and thrive in life and business. Work with Ashton: https://myawakening.co/ Follow Ashton on Instagram: https://www.instagram.com/ashtonlongsmith/ FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Aubrey has worked in the photography industry for 10+ years as a wedding and lifestyle photographer. In the past decade, she has built two 6-figure creative businesses and a 5-figure passive income stream through stock photography. She's been featured in Food & Wine, Vogue, Parents & Real Simple Magazine. She licenses her photos through multiple stock agencies, including the premiums agency, Offset. She aspires to help other photographers unlock the keys to make enough money through stock photography to provide them with financial freedom and, in turn, creative abundance. You can find Aubrey's website here: https://www.aubreywestlund.com/ Get Aubrey's Little Black Book freebie here: https://www.aubreywestlund.com/lbb And here is the link to download her Quarterly Stock Photo Trend Report: https://creative-author-37.ck.page/310cc7a8fd Follow Aubrey on Instagram here:https://www.instagram.com/aubreywestlund/ Check out the photo that made Casey money on Twenty20: https://www.instagram.com/p/4kiOiYvIbs/ FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Carolyn Misterek is a fine artist based in Washington, D.C. and Omaha, Nebraska. She graduated with a BFA from the University of Minnesota in 2007, and an MA in art history from the University of St. Thomas in 2011.  Carolyn describes her work as, “a tool for her own exploration of frustratingly unknowable questions. Close, tangible subjects and compositions are a stand-in for the vast and intangible. She is drawn to the beauty of quite ordinary things: flowers and figures. She aims to create a raw emotional response based on color, texture and form, but also invite an infinite number of possible interpretations from the viewer. You can find Carolyn's website here: https://www.carolynmisterek.com/ And her Instagram here: https://www.instagram.com/carolynmisterek/ FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

VIDEO MARKETING IS THE NOW! Let's talk about it! Talking about the “new” changes coming to Instagram when it comes to video, why video marketing is a GOOD THING for small business (photographers don't hate me), how my 30 days of video content experiment went and how I'm approaching my own Instagram content moving forward. Psst!!! Join the Rulebreakers Facebook group if you want to join the video marketing accountability and hype squad challenge this month!! WE ARE DOING IT! Send me your videos so I can support and encourage you. This is such an incredible time for innovation and creativity for content creators! It's exciting, I swear

I made $7k in the first two weeks of June!

On this episode of the Rulebreaker Podcast, we talk with website and logo designer Courtney Null about how our kids actually don't have to be our entire world and how we can harness that juggling-super-mom-power to level up our business. "Why aren't your kids enough for you is the narrative," Courtney said. "It's like, it's insane. My kids are enough for me at times, and then also I need other things for me and that's how I stay sane and feel like a successful, happy person." You can find Courtney on instagram and online. #BOSSGIRLSUMMER CHALLENGE: https://view.flodesk.com/pages/60d32322aec3ed49eda880e3 FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Join Casey for a conversation with photographer Jamie Findlay, who shares how she's defining success right now -- being able to do whatever, and nap whenever, she wants! Jamie Findlay has found a way to combine her early love of fashion and magazine and her mission to empower creatives into creating a legacy of impact as the CEO + Founder of Evolve Workshops. Findlay talks about her life as a business owner and as a mother: from why she traded in NYC for life in Idaho, to her biggest mistake in hosting workshops. Find Findlay on Instagram @thelandlockedmermaid and through her workshops @evolvedworkshops. She's also at https://www.evolveworkshops.org. FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

In this bonus episode, Casey explains how you can make the most of your content by repurposing it for different social media platforms. Don't create a piece of content and let it die on one platform. Listen to this quickie episode to learn Casey's favorite hacks for repurposing content and making it work harder for you and live longer.  Casey explains how repurposing digital content can enhance your SEO and ultimately, your clicks and clients. The transcription website discussed on this episode is REV.com. Sproutsocial.com is the site Casey recommends for always up to date social media images. FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS:  https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Four years ago, Heather Cade was a nurse -- now she's curating a collection of vintage and antique rugs for Anthropologie. When Cade founded District Loom, her vintage rug company and brand, she would have never guessed how far the idea would take her. Cade has now moved from Washington, D.C. where the company began to Montana, where she sources for Anthrolpologie collections under her brand name and where she is preparing to open a warehouse and show room. You can find Cade's collections on her website at https://www.districtloom.com or on instagram at https://www.instagram.com/districtloom/  FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

JOIN BIZ CLASS AND MAKEOVER YOUR MARKETING CONTENT IN 4 WEEKS: https://rulebreaker-media.myshopify.com/ In this episode, Casey chats with floral artist and entrepreneur Kory Garvis about how she made six-figures happen her first year in business. Garvis also explains how she manifests success and nurtures vender relationships to help triple her business profits in her second year.  You can find Kory Garvis on her website or Instagram. https://springvalefloral.com/welcome https://www.instagram.com/springvalefloral/ FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule  

Emma Natter is a path-to-success paver and art-trained business coach who first shattered her own career expectations by selling out of handmade styling goods from her little NYC apartment. Now as a strategist to thousands of creatives, she teaches clients to harness their passion so they can do the same. In this episode of the Rulebreaker Podcast, Casey talks with Emma about everything from religion and Human Design -- to how Emma crushes it with her own intuitive marketing approach as a business coach.  You can find Emma on Instagram at @emma_natter, or on her website emmanatter.com. If you want to dive deeper with Emma, start with her Find Your Heart Story free training right here: https://emmanatter.com/findmyheartstory FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Kir Grace is an intuitive channel and Kundalini Yoga Instructor. She chit-chats with angels, spirit guides and all sorts of energy on the reg. She works as an intuitive reader for empaths and other highly sensitive people who are looking to navigate their own sensitivities from an energetic perspective. Kir believes all feelings are valid, all of them! No exceptions. She says, "Feeling the feels to remember our magic and heal core beliefs is a spiritual gift we give our beautiful, messy human selves." Besides all that she's a dog mom, owner of a girls surf school, lover of reality TV, a college drop out, not a vegetarian and not a real yogi... whatever that is. In this episode of the Rulebreaker Podcast, Casey talks with Kir about intuition in both the business world and personal life. FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Emily Gude is a wedding and portrait photographer in the D.C. area area who specializes in candid storytelling and the genuine artistry of photography. She is passionate about capturing the day as it unfolds -- forsaking standard shots for honest and thoughtful moments. Emily is cheerful and compassionate and believes in celebrating each and every one of her clients and their stories. In this conversation, Emily speaks about the passion behind her black and white photography, her biggest career fail and how to strip away the stuff that doesn't matter. EMILY'S WEBSITE: https://www.egudephoto.com/ EMILY'S INSTAGRAM: https://www.instagram.com/emgudephoto/ FACEBOOK COMMUNITY: https://www.facebook.com/groups/473741970015852/  30 DAYS OF INSTAGRAM POSTS: https://view.flodesk.com/pages/5dd40ba358edc10026bf93b7 BOOK A CALL WITH CASEY: https://hello.dubsado.com/public/appointment-scheduler/5fc65cd694d42655c5fcafd3/schedule

Dr. Taylor Taylor is a Women's Health Chiropractor and crunchy mom of 2 littles. She's always been fascinated by the body and the use of alternative care and holistic therapies to assist the body in its ability to heal. After she had her 2nd child, she took the leap and started planning her own practice. Her goal is to nurture, heal and empower women. Casey chats with Dr. Taylor on her experience with prenatal and postpartum care with her first pregnancy and how she is approaching it different the second time around.  DISCLAIMER: Please, if you are listening to this and struggling with Postpartum Depression, do not hesitate to talk to a health provider. PPD and Postpartum Anxiety are very common and there are treatments and plans your health care provider can help with. Follow Dr. Taylor on Instagram here: https://www.instagram.com/lunawellnesscollective/ Book an appointment with Dr. Taylor here: https://taylorataylor.janeapp.com/#staff_member/1 Have you joined the School of Rulebreakers Facebook Group yet? Click here to join! Do you have Casey's MOST DOWNLOADED freebies ever? Get your copy of 30 Days of Instagram Captions Calendar and leave social media burn out behind. Interested in booking Casey for a coaching session? Click here to schedule your no string attached discovery call.

Entrepreneur-duo Lori Tran and Colleen West share how they were able to make a brick and mortar retail launch work during a pandemic. They share their success story with their shop, Wld Wst in Loudoun County, and how building community is at the root of their mission. 

Meaghan is a Money Coach for millennial, intuitive entrepreneurs! She uses her 10 years of experience in finance and her own spiritual gifts to blend the practical with the spiritual. Her mission is to empower women to become rich unapologetically! https://sacrednumbers.co/  https://www.instagram.com/sacrednumbers.co/ 

She's a college dropout who hit six-figures the past 3 years. She quit Her stable corporate job to pursue a life of spontaneity and risk-taking. She feels most confident when I'm wearing a huge hat. She builds million dollar brands. She's a strong believer in manifesting your dream life and chasing whatever desires grow in your cute little heads.

Grace is a freelance SEO Consultant and, as a typical millennial side hustler, a cheese platter maker at Board & Table Co. She is a big fan of being your own boss, finding and trying to be friends with people who are building really cool things, and Trader Joes cheese. https://www.higrace.co/ https://www.instagram.com/p/CEPZjewhDRu/ https://www.instagram.com/boardandtableco/ https://www.boardandtableco.com/ 

KELLY PECK is the Owner and Founder of Emerson Reese Creative. She is a Momma x2. Wife. Event Creator. Sales Goals Crusher. 90's Music Rocker. Wine Enthusiast. Beach Lover. Bookworm. Her children are 19 months apart and they're the inspiration behind the name Emerson Reese Creative — Emerson Luke and Isabella Reese. ⁠ She launched this company to teach her children that you can have a passion and a purpose, and use them in service to others. Emerson Reese Creative is her legacy. ⁠ Kelly has been in the hospitality industry for over 20 years and has three degrees in culinary arts, food service management, and international business. All of that means she can apply her expertise to help you plan the event of a lifetime. She has also been helping creative entrepreneurs and event industry professionals develop and build businesses with her consulting services since 2011. https://emersonreesecreative.com/ https://www.instagram.com/emersonreesecreative/

Mariah Stockman, Founder + Creative Director at Ms.Creative, a marketing agency FOR women, BY women. Mariah started her company because she wants women to feel limitless when it comes to marketing their business. She believes in a world where women stand up and speak out about what they're experts in, where women lift each other up, and see each other as resources – not competition. https://www.instagram.com/mariahstockman/ https://www.mariahstockmancreative.com/  

Mariah Stockman, Founder + Creative Director at Ms.Creative, a marketing agency FOR women, BY women.  Mariah started her company because she wants women to feel limitless when it comes to marketing their business. She believes in a world where women stand up and speak out about what they're experts in, where women lift each other up and see each other as resources – not competition.  Fun fact - Mariah and I met in a Jenna Kutcher FB group, and I just love her energy. Mariah and I dig deeper into her story and how being fired from a job was one of her most valuable life experiences, especially now that she's built a team of six in under a year! We also talk about failing forward, the importance of a female-driven economy, and not being shy when it comes to talking about NUMBERS. There is so much goodness and wisdom here from Mariah's story, and I cannot wait for you to listen. https://www.instagram.com/mariahstockman/ https://www.mariahstockmancreative.com/    

Do you want to know how I got started in wedding photography? How I met my husband? How I found my clients in the early days? OR how I turn failures into success? Welp, then this is the podcast episode for YOU. Just a fun, short episode to kick of 2021 and hopefully we get to know each other better.  

Today is special because I have some of my favorite humans EVER on the podcast and the only wedding planners I will work with on a styled shoot. Christine Thomas, Kelsey Ogenia and Dana Johnson are a trio of best friends who have 9-5 jobs that they love and together on the side create events that are truly expressive of their clients. I was first introduced to the genius of this trip in 2018 when we collaborated on creating a styled shoot. And not only did I get a glimpse into the beauty and fun of their creative brains but I also experienced their grace and love when I had to back out of photographing the shoot when my cousin passed away of Pancreatic cancer just 6 weeks after her diagnosis. Jade and Joy are the best in the business especially if you want to have a lot of fun while planning your unique wedding. I so hope you enjoy this conversation as we laugh, exchange high school stories and also get really serious about social media burnout and how to start a business with your BFFs and stay BFFs. https://jadeandjoyevents.com/ https://www.instagram.com/jadejoyevents/  

I love talking to people who have lived many lives and Danielle has LIVED. She created a unique and successful niche for herself and her experiences although so different all led her to the right path. Danielle Glosser is the Founder and Principal of Client Raiser, a business dedicated to helping artists to increase their client volume and the visibility of their art. Since 2014, she has worked with artists across the country in support of their professional goals. Danielle has lived in DC for over 25 years, she even worked in The White House. Her story is full of twists and turns and I'm so excited for your to listen to her story.

Marcia Hoffheins invited me to speak in her 30 days of gratitude project and as per usual, our conversation was opening and forgiving and I just really wanted to share it with you all. Marcia was kind enough to send me the audio to share with you guys. If you don't know Marcia she is the Founder of Make Shift Happen and you can find her at all the links below! https://www.instagram.com/marcia_hoffheins/ https://www.marciahoffheins.com/

I sat down with my business coach, D'Arcy Benincosa, to talk about breaking all the rules, manifestation, 2020, boundaries and so much more. I found D'Arcy back in 2018 when I invested in her Marketing Map course. I was so, so blown away by her wealth of knowledge and her serious talent for teaching and keeping me captivated through powerpoint slides. I knew one day I'd want to invest in private coaching with her and in 2020 - I DID IT. Coaching with D'Arcy didn't just change my business but it changed my life and opened up much in me that I could have never expected my life to grow in so many different beautiful directions this year. She was obviously on the very top of my podcast list and I'm so glad we got to record a conversation with her and chat about all my favorite stories about D'Arcy. If there is one pod to not miss IT IS THIS. Prepare for some life changing moments. For real.

I've been running a profitable business for 4 years and I've learned and unlearned A LOT about productivity through it all. I had to retrain my brain that more hours worked meant more work done and I resisted against batch working for WAY TOO LONG. In this episode you'll learn: ⚡ My #1 tip for content creation ⚡ The morning routine that guarantees me focus & energy ⚡ My daily to-do list hack ⚡ How to make schedule blocking work for you ⚡ The iPhone hack that changed everything ⚡ How to to finally get those things off your back burner Enjoy this episode and definitely let me know if you have any productivity tips to share!

This conversation with Rachel Greiman is such an important topic to me and I think so many of you will resonate with her.  I kind of loved that right before our podcast interview, Rachel decided to sign off of Instagram because she found herself unhappy scrolling through the app and seeing what other people were up to. Obviously, I LOVE Instagram but it can be a difficult place sometimes for me too. Per usual, my conversation with Rachel went alllll over the place. We talked about her taking a break from Instagram, the insane state of postpartum care in our country and how slowing down actually helps you find clarity to grow faster. I really hope you enjoy this episode as much as I enjoyed making it. Rachel will definitely be back on again! Rachel Greiman is a copywriter and documentary family photographer in Philadelphia, PA. She owns Green Chair Stories, a company committed to taking photographs and writing words that look and sound like real people. She believes cookies are a perfectly acceptable breakfast food, as long as you eat some salad later. She lives with her giant dog (an 80-pound bernedoodle named Bernadette), her giant husband (a 6'6" man named Travis), and her currently little (but probably soon-to-be giant) babies in a townhouse in the city.  

This conversation with Carlene Thomas, RD goes in all different directions and I loved it. Carlene is a dietitian nutritionist who also owns and runs a content creation studio with a specialty for food and wellness brands. She is a BOSS and I loved having conversations with Carlene because has a strict no bullshit tolerance.  We talk about creating your own path, managing your expectations when things fall through, CBD, pregnancy and releasing guilt for being happy. Oh and Carlene tells me live, on air, that she's 7 months pregnant. Which was a super fun surprise. Don't miss this one peeps!! And don't forget to follow Carlene on Instagram here. 

Casey talks with Marcia Hoffheins (yoga instructor, mother, mindset coach and more) about how all the little choices add up to the big result...success. I love talking with Marcia because she is never afraid "to go there" and she's always one of the first people to ask "can I help?" when she sees someone struggle. I love how we just let our conversation flow here and I just admire Marcia's raw honesty so, so much. Enjoy this one!

Just because you leave a toxic work culture, doesn't mean it leaves you. I learned this the hard way, over and over again before earlier this year when I said NO MORE. I see so many entrepreneurs working themselves to bone, pushing themselves straight toward burn out and while I don't know if burnout is avoidable, I do know that you can break your own toxic work patterns to start producing your best work and living your best life like RIGHT NOW.   I'm so passionate about this subject because these patterns held me back from living my best life for too long and I really don't want that to happen to you.    These are 5 toxic habits I've experienced and how I turn them around.    Toxic Habit #1: You Value Money more than Time MANTRA: Saying no to more work is saying YES to myself.   Toxic Habit #2: You Won't Outsource because it's something you're able to do MANTRA: Just because I can doesn't mean I have to.   Toxic Habit #3: You Have No Boundaries MANTRA: Boundaries aren't for keeping things or people out, they are for keeping joy IN.   Toxic Habit #4: You Don't Take Time Off. Or if you do, you feel guilty about it. MANTRA: Rest is productive.   Toxic Habit #5: You Don't Set and Commit to Deadlines MANTRA: I trust myself to commit to living my best life.

Eden Strader is an international photographer and educator based in Los Angeles- she specializes in bold imagery for the modern romantic, and helping business owners find their artistic voice and create a business they love. I first found Eden, where else, on Instagram and when she announced her first workshop in March 2017 I booked it immediately. Her work was amazing to me then and she only gets more talented and aspirational by the second, really. On the flight home from Eden's workshop was when I made the decision to quit my 9-15 in three months time do the damn thing so you could say she's a dream maker? In this episode we talk about SO MUCH. We chat rejection, dealing with unhappy clients, asking for help and why happiness = success. Eden goes into her own journey to created a brand that is so unique and personal you can spot her work ANYWHERE and she gives some tips and advice on how to craft your own unique brand and artistic voice. We geek out over Untamed by Glennon Doyle and talk about why being selfish is actually a good thing unlike what we've been told our entire lives as women. I love talking with Eden so much. She's just such a wealth of knowledge and wisdom at such a young age. (Remember, I'm in my 30s people just in case you couldn't tell LOL) Enjoy this episode - it's so major.

I'm so excited to bring you this really fun, really informative quickie episode this week on rules I love breaking on Instagram. And really, I want to give you a peek inside how I approach using Instagram and why I love it so much and truly have fun on the platform. It's all about being really intentional in the ways you think about it and the ways you decide to market and engage with the platform. But FIRST let's talk about the Creative Course Bundle I'm participating in right now!! My Intentional Instagram Course, which is $127 on its own, is being offered in a bundle with 29 more guides and courses for just $97. YUP. $5,600 dollars worth of educational content available for just $97!! All the info is in the show notes, my blog post and in my Link in Bio. Don't miss this insane deal with other TOP notch educators like D'Arcy Benincosa (who I paid $10 for private coaching with this year!) and Eden Strader who I've spent literal thousands on her education over the years - they have courses in there too! BUY THE COURSE BUNDLE FOR JUST $97!!! Let go of the “perfect” feed. I just bought this print “everything is beautiful, nothing is perfect” and I want you to apply this.  Here's why perfect feeds don't matter: Perfect feeds get you a follow at best. Perfect feeds don't convert customers Connection in captions converts customers. Relationships convert. What should I focus on instead? Creating valuable content over “perfect” content. Here are some ideas If you're a photographer, write a value add caption about how clients can best prep for their session with you If you're a florist, write a value add caption that tells wedding couples what florals are in season when. This helps me because… Another tip I give my private coaching clients is to create a Google doc with “evergreen” Instagram Content to pull from every month. Some examples of evergreen content are: Your story. How did you get to where you are? Your why. Why did you start your business? Your process. What is your brand experience like? Your brand values? What is your business' purpose? TESTIMONIALS!! People love you and your biz - don't keep that to yourself! Don't start with an image. Start with your caption first. With my coaching clients, I find people waste so much time figuring out, “what time to post? How many times a week should I post? Am I shadowbanned….etc.” When instead of that, they could be using that time to create valuable and exciting content for Instagram. FORGET THE RULES, friends. JUST HAVE FUN. Your audience can tell if you're stressed while writing captions. Go in easy. Write captions that YOU enjoy and I bet your audience will too. What would be SO MUCH fun for you to create and share for IG? A self portrait series? Cool poems laid over images of flowers? Reels of your outfits? People want to connect with you on Instagram. And if you want to convert followers into paying clients, the most important thing you can do is create community and build relationships. That's what ultimately converts people into buying from you.  Not you amount of followers Not the likes Not the perfect feed. People don't buy from companies, people buy from people. My engagement as far as likes go are at an all time low but my biz bank account is at an all time high. I'm connecting with the right people and not ALL the people and that's what counts guys! Screw the all might algorithm. My Intentional Instagram Course, which is $127 on its own, is being offered in a bundle with 29 more guides and courses for just $97. YUP. $5,600 dollars worth of educational content available for just $97!! All the info is in the show notes, my blog post and in my Link in Bio. Don't miss this insane deal with other TOP notch educators like D'Arcy Benincosa (who I paid $10,000 for private coaching with this year!) and Eden Strader who I've spent literal thousands on her education over the years - they have courses in there too! SNAG THIS BANANA PANTS DEAL FOR $97!!

Kimberly Rose Pendleton PhD is a sexual empowerment coach and expert on feminism, sexuality, sexual healing, and the #metoo movement. Kimberly believes in working to create a world where every woman's sexuality, spirituality, safety & security are prioritized. With courses, coaching & resources, Kimberly helps clients rewrite their stories and patterns with love, sex, relationships & confidence. Kim is the creator of UNCOVER which is a community for women who are brave, playful and longing for more. I actually first met Kim seemingly fitting, at a boudoir photoshoot while I was assisting another photographer and I've loved following her and her work. This was a fun episode and I really want to have Kim back on to talk through more empowerment topics. Email me if you have any topics you'd want discussed! Some of my favorite things we talked about was the importance of breaking the rules to be happy, the power in incorporating pleasure in our daily lives and Kim's take on self trust's key to confidence blew my MIND. I'm obsessed. We talked about Alison Armstrong's Understanding Women: Unlock the Mystery in this episode too which really helped me earlier this year understand how to get more in flow and embrace my feminine energy more. I'm also now obsessed with creating an altar for myself after seeing this post from Kim! Don't you just love the idea of creating a little corner of your room or your house that is all yours and for all the little things you love? All in the name of honoring yourself? I'm so ready to make one! Anyway, I hope you enjoy this episode as much as we did making it!

What even is Public Relations? Scandals? Spinsters? Party people? Wizardry and magic spells? And why does it matter for small businesses? Let's discuss. What is public relations? PR is simply the public image and perception of your company, your “reputation” in more plain terms. It's an essential part of running a business that is totally separate from marketing and advertising. PR is the earned trust and likability from the public which is pretty important in any business but especially in the service industry. If you're a small biz owner like me, that likely means you have to be your own publicist. Lucky for me, I brought 7 years of PR expertise to entrepreneurship and lucky for you, I'm sharing my top PR strategies for small business right here in this podcast episode. In this episode I cover: Self Promotion Building a Powerful Network The Follow Up Creating Brand Ambassadors How to Handle Negative Reviews Send me your questions if you have them! Hit me up in the DMs (@caseycrowetaylor) or email me at caseycrowetaylor@gmail.com! Thanks so much for listening!

Taylor Torres is from Houston, TX and prides herself on knowing her way around Houston like the back of her hand, including all the best margarita and queso joints. Taylor started her photography business at 16 years old and now runs her marketing agency Chanel & Lee at just 24 years old. I first met Taylor when I hired her as my Virtual Assistant one year ago and I'm so excited to be working with her again for SEO and graphic design services. In fact, Taylor designed my amazing Dubsado proposal that currently has a 100% booking rate AND booking the upsell AKA the bigger package. So like maybe just hire her today? Taylor's story is really incredible and super inspiring. I think for anyone who finds themselves in a position where they feel like they are starting over in life, you will relate so much to Taylor's story. Taylor's work ethic is super inspiring and I have so loved seeing just how far she's come in one year - hint: it's super far. She is the QUEEN of client management systems, workflows and automation and I loved hearing all her tips and tricks.

This episode is full of warm sunshine, laughter and straight up wisdom, just how I like it. Rachel Larsen Weaver has many mic drop moments in her first (hopefully not last) appearance on the Rulebreaker Podcast. Rachel is a mother of 5 and an incredible photographer mostly serving Southern Maryland,  and the Annapolis area but hit her up and she'll probably travel to wherever you are. Rachel is partial to messy hair, torn jeans and all signs of a life well lived. Rachel has a presence beyond her physical being that I've seldom experienced in my life and I'm telling you that even though we've never met in the flesh. I first came to know Rachel when I took the Now, Now class I never shut up about with her and Yan Palmer back in May. I hope you enjoy this episode as much as I enjoyed making it.

I love this conversation with Grace so much. She is just as down to earth as she is on Instagram. Grace and had babies days apart and I have so enjoyed connecting with her as we both navigated the first year of motherhood and business owners. Grace has a real talent for story telling and connection through authenticity and I actually asked her about her exact process in this interview which I think will really help people know how to navigate being vulnerable in a public space while staying real. We also talk failure (my most favorite topic) and how it's the biggest and best teacher. Really, learning to fail is just a muscle you need to build. The more things you fail at and survive, the easiest it becomes to leap when you really want to go for something.

Casey talks about why she created The Rulebreaker Podcast, what you can expect and the story of the first time she broke the rules with no regrets.