Podcasts about whatsapp business

¿El SMS ha muerto? No del todo... evolucionó en RCS, la mensajería avanzada que compite con gigantes como WhatsApp Business. En este episodio, explicamos todas las características del RCS para entender cómo va a cambiar la forma en que las empresas se comunican con sus clientes. Conversamos con Gabriel Chapt, CEO del integrador Plusmo, sobre:Qué es el RCSQué problema resuelveDiferencias y semejanzas con SMS y Whatsapp BusinessEl rol de Google, telcos y marcasCómo dar los primeros pasos con RCSConsejos básicos

WhatsApp is used by so many people around the world, but using it for digital engagement brings unique challenges. In this episode, Jon will be sharing about the phone requirement and registration process challenges and how you can overcome them with different software options.  To watch this training, go here: https://youtu.be/GJFqLmucqD8

"Now, some people are only ever going to want to use WhatsApp to message the people in their life, and they should be able to carry on doing that and have an incredibly simple experience in doing so. But we're increasingly seeing that users want to use WhatsApp for more than messaging close friends and family. It's why we're doing things like business messaging. It's why we built new features like channels and status and updates tab separate from your personal chats. We think that if we carry on getting the core of private messaging right, it also gives us the opportunity to build more of these features that users want." - Alice Newton-Rex Fresh out of the studio, Alice Newton-Rex, Vice President and Head of Product at WhatsApp, joins us to explore how the messaging platform balances innovation with privacy for over 3 billion users worldwide. In the conversation, Alice explained WhatsApp's three guiding principles: simple, reliable, and private. She emphasized that the features they say "no" to are often more important than those they approve, highlighting how WhatsApp has evolved beyond personal messaging to include business services that serve over 200 million businesses globally and balancing innovation with trust on how Meta AI is integrated into the platform. Last but not least, Alice describes what great would look like for WhatsApp continuing to be the most private way for people to communicate while maintaining simplicity and reliability at global scale. Episode Highlights: [00:00] Quote of the Day by Alice Newton-Rex, VP & Head of Product, WhatsApp [01:34] Alice's Career Journey from Classics to WhatsApp. [04:32] WhatsApp's three core principles: simple, reliable, and private. [06:43] Best product decisions: knowing when to say "no". [09:43] Mobile-first strategy shapes WhatsApp's business model. [11:21] Small businesses use WhatsApp extensively in emerging economies. [13:58] WhatsApp Business ecosystem reaches 200 million users globally. [16:02] End-to-end encryption forms foundation of WhatsApp's privacy commitment. [18:38] Features keep core experience simple while adding optional functionalities. [21:18] User trust prioritized over speed of iteration. [24:32] Messaging will be how most people interact with AI. [26:40] AI features: optional, visually distinct, with clear user control. [32:53] Privacy enables authenticity in everyday communication. [34:13] Future WhatsApp: keeping simple, reliable, private communication for billions. [35:35] Closing. Profile: Alice Newton-Rex, Vice President & Head of Product, WhatsApp LinkedIn: https://www.linkedin.com/in/alice-newton-rex-4713191a/ Podcast Information: Bernard Leong hosts and produces the show. The proper credits for the intro and end music are "Energetic Sports Drive." G. Thomas Craig mixed and edited the episode in both video and audio format. Here are the links to watch or listen to our podcast. Analyse Asia Main Site: https://analyse.asia Analyse Asia Spotify: https://open.spotify.com/show/1kkRwzRZa4JCICr2vm0vGl Analyse Asia Apple Podcasts: https://podcasts.apple.com/us/podcast/analyse-asia-with-bernard-leong/id914868245 Analyse Asia YouTube: https://www.youtube.com/@AnalyseAsia Analyse Asia LinkedIn: https://www.linkedin.com/company/analyse-asia/ Analyse Asia X (formerly known as Twitter): https://twitter.com/analyseasia Analyse Asia Threads: https://www.threads.net/@analyseasia Sign Up for Our This Week in Asia Newsletter: https://www.analyse.asia/#/portal/signup Subscribe Newsletter on LinkedIn https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=7149559878934540288

EXPERTENTALK | In der zweiten Folge unseres #HVHLiveTalk steht die Digitalisierung im #Vertrieb im Fokus. @Jan-Erik Freuchen, teilt seine Erfahrungen mit #WhatsAppBusiness. Gemeinsam mit @André Keeve beleuchtet er, wie dieses Tool die #Kundenkommunikation und #Verkaufsprozesse in seiner #Handelsvertretung geboosted hat – von der Katalogfunktion bis zur direkten Interaktion mit Kunden.

Neste episódio com Marcos Oliveira, Head of Partnership LATAM, nos traz insights valiosíssimos sobre o uso do WhatsApp Business, como: - como construir marca usando o WhatsApp Business e gastando 0 reais; - quais são os primeiros passos para essa construção de marca; - como as empresas, mesmo que pequenas, podem construir o atributo de segurança através do WhatsApp Business; - dicas para quem está começando e como podem fazer isso de forma segura; Envie esse episódio valioso para pelo menos 03 amigos que precisam saber disso! #whatsappbusiness #business #whatsapp #meta ------------------------------------ | Vamos trabalhar juntos com a Galileo Branding? Peça um orçamento: https://galileunogueira.com/consultoria | Não deixe de me seguir nas redes sociais: - Instagram: https://www.instagram.com/galileunogueira/ - LinkedIn: https://www.linkedin.com/in/galileunogueira/ - TikTok: https://www.tiktok.com/@galileu_nogueira | Convidado: Marcos Oliveira - LinkedIn: https://www.linkedin.com/in/marcosapoliveira/ | Apresentação: Galileu Nogueira | Edição: Felipe Mux - @muxproducoes | Design: Guilherme Mangialardo e Maria Cardeal | Redes Sociais: Beatriz Aguiar e Aline Guimarães

Send us a textDuring HCH Bitesize, a podcast series brought to you by Holiday Cottage Handbook and Hostfully, we delve into essential topics for the short-term rental industry. Each week, we invite expert guests who share valuable insights and practical advice to help you enhance your knowledge and build a successful property management business.In this episode, we're thrilled to welcome Daniela Derin, Co-Founder of Skol Apartments Marbella, as she shares her game-changing strategies for growing a property management business with the power of WhatsApp.Daniela breaks down her top five tips for leveraging WhatsApp to:✅ Drive repeat bookings✅ Increase direct reservations✅ Build meaningful guest relationships✅ Expand marketing outreach✅ Boost overall revenueWith first-hand experience of how WhatsApp has transformed her business operations, Daniela believes this tool can help property managers and hosts across all types of enterprises elevate their marketing efforts and achieve sustainable growth.Tune in now and discover how you can turn WhatsApp into your ultimate business growth hack!1:51 Tip No. 1: download WhatsApp Business3:55 Tip No. 2: create a catalogue 5:30 Tip No. 3: WhatsApp status strategy6:21 Tip No. 4: start a broadcast list strategy8:45 Tip No. 5: be personal and proactive11:02 The impact of WhatsApp on Daniela's business12:28 Posting frequency13:29 Available on Amazon: Mastering WhatsApp Business: https://shorturl.at/Av7ve14:30 Skol Apartments Marbella: https://www.skolapartmentsmarbella.com/Mastering WhatsApp Business by Daniela Derin (Amazon link): https://shorturl.at/Av7veAre you looking to streamline your operations and amaze your guests? Look no further than Hostfully! Try their top-rated property management software and award-winning digital guidebooks today. Join the thousands of satisfied property managers who trust Hostfully to grow their business: https://get.hostfully.com/46p7pafubra1Holiday Cottage Handbook: https://www.holidaycottagehandbook.com/Hostfully: https://get.hostfully.com/46p7pafubra1James Varley: https://www.linkedin.com/in/jdsvarley/Daniela Derin: https://www.linkedin.com/in/daniela-derin/Skol Apartments Marbella: https://www.skolapartmentsmarbella.com/Got a comment or interested in being a guest on the show? Email james@holidaycottagehandbook.com.

Neste episódio do 24Cast, recebemos Guaraci, fundador da Sensus Tec e do Entrega EPI, para um bate-papo sobre tecnologia, empreendedorismo e o uso do Bitrix24 para otimizar processos. Conheça a trajetória da Sensus, os desafios enfrentados, e como o Bitrix24 transformou a gestão da empresa, consolidando-a como um exemplo de inovação e eficiência. Vem com a gente! Participantes: Romualdo Silva — CEO CRMThink Guaraci Braida Marchioro - Sensus Tec & Entrega EPI  

Episode terbaru podcast kami membahas strategi digital marketing di era pasca pandemi, sebuah topik yang sangat relevan bagi para pebisnis yang ingin terus berkembang di tengah perubahan besar. Kami juga membahas pentingnya menjaga kehadiran digital yang konsisten, baik di media sosial maupun platform lain seperti Google Maps dan WhatsApp Business untuk membangun branding yang kuat. Pandemi yang lalu memaksa banyak bisnis beralih dari offline ke online, dan episode ini menggali bagaimana transformasi ini mengubah cara perusahaan berinteraksi dengan konsumen, serta peluang apa saja yang terbuka bagi mereka yang siap beradaptasi. Batas antara pemasaran online dan offline kini semakin tipis. Episode ini membahas berbagai pandangan tentang pentingnya mengintegrasikan kedua pendekatan ini agar dapat menjangkau pelanggan di berbagai titik perjalanan mereka. Sebagai contoh, memahami customer journey ketika ingin membeli smartphone dapat membantu Anda terlibat lebih efektif pada setiap tahap proses pembelian mereka.

Comprar um carro em leilão tem como benefício principal o custo, já que o bem pode ser adquirido até 30% abaixo do valor da Tabela Fipe, mas é preciso prestar atenção a possíveis danos e ao estado de conservação do veículo. Pensando nisso, a Infocar criou o IAuto Danos, a IA dos carros de leilões, que identifica batidas e reparos, possibilitando uma transação mais segura e baseada em dados. Para falar sobre esse assunto, eu recebo hoje aqui no Podcast Canaltech o Sergio Gabriel Souza, diretor de tecnologia e produtos da Infocar. E mais: WhatsApp Business tem Meta AI? Chatbot ainda será liberado no app para empresas; Baixa visão: implante ocular restaura capacidade de leitura e escrita; Greve na Receita Federal impacta chegada encomendas internacionais ao Brasil; LinkedIn anuncia IA que ajuda a encontrar candidatos para vagas de emprego; Projeto de Lei quer carros elétricos e automáticos em autoescolas. Acesse o site do Canaltech Receba notícias do Canaltech no WhatsApp Entre nas redes sociais do Canaltech buscando por @Canaltech nelas todas Entre em contato pelo nosso e-mail: podcast@canaltech.com.br Entre no Canaltech Ofertas Acesse a newsletter do Canaltech Este episódio foi roteirizado e apresentado por Gustavo Minari. O programa também contou com reportagens de Paulo Amaral, Emanuele Almeida, Bruno Bertonzin, Nathan Vieira e Bruno De Blasi. Edição por Vicenzo Varin. A trilha sonora é uma criação de Guilherme Zomer e a capa deste programa é feita por Erick Teixeira.See omnystudio.com/listener for privacy information.

Warum ist WhatsApp-Marketing so effektiv und wie lässt es sich effizient für dein Business einsetzen? In dieser Folge sprechen Pascal Mayer und ich darüber, wie du mit WhatsApp von den ersten Schritten bis hin zu cleveren Automationen durchstarten kannst.Highlights:Einstieg in WhatsApp Business – alles, was du für den Start wissen musstKonkrete Praxisbeispiele, die den Mehrwert von WhatsApp-Marketing zeigenAutomationen: So gewinnst du mit wenigen Klicks Kunden

En este episodio nuestros marketeros estarán junto a JuanMa Gaviria, autor del best seller de ventas "Véndelo todo chateando" y speaker internacional, para enseñarte cómo vender por chat en 2024.  Descubre las estrategias más efectivas para convertir conversaciones en ventas usando plataformas como WhatsApp Business, API de WhatsApp, y otras herramientas de marketing conversacional. Síguenos en nuestras redes sociales: 

Épisode 1199 : Youpi c'est lundi et le social media a beaucoup à nous dire ! De Youtube à Whatsapp en passant par Tiktok et Instagram on vous balance les dernières news !Instagram teste l'autocollant WhatsApp pour faciliter la connexion DMInstagram expérimente un nouveau sticker WhatsApp pour les stories, permettant aux entreprises de susciter des conversations via des messages privés sur WhatsApp. Ce sticker, destiné aux entreprises ayant relié leur numéro WhatsApp Business à leur compte Instagram, suit la tendance croissante de l'utilisation des messageries privées au détriment des publications publiques. De plus en plus d'utilisateurs partagent leurs contenus en privé plutôt que sur le flux principal. Ce changement dans les habitudes d'utilisation oblige les marques à chercher de nouvelles façons d'interagir avec leur public, et ce sticker pourrait s'avérer un outil précieux. TikTok lance une nouvelle poussée d'achat in-streamTikTok a lancé une nouvelle campagne pour stimuler l'achat intégré à l'application, baptisée "Fall Deals For You" « les deals d'automne » .Le but de l'opération est de proposer des réductions sur des produits populaires en partenariat avec de grandes marques comme Philips, Dyson et e.l.f. Cosmetics. L'opération a lieu tout au long du mois d'octobre.Youtube ajuste l'interface des Shorts Youtube continue de faire évoluer son formats Shorts.YouTube teste un nouveau bouton « Enregistrer » pour les Shorts. Objectif : permettre aux spectateurs de revenir plus facilement à leurs Shorts préférés dans l'application.Threads développe une fonctionnalité appelée « Loops »Threads s'enrichie chaque jour un peu plus de fonctionnalités. Passée la Preuve de Concept, Meta souhaite vraiment voir son réseau de micro blogging s'installer au coeur des usages.Dernières nouveautés annoncée, une fonctionnalité appelée « loop ».ByteDance est en train d'aspirer tout le webSelon un certain nombre d'experts en sécurité informatique, ByteDance , la société mère de TikTok, a lancé un robot d'exploration Web appelé Bytespider qui collecte des données en ligne depuis Avril.Oui mais voilà, le bot Bytespider est en train de faire une aspiration web comme jamais on en a connu.Open Ai procède lui aussi régulièrement à de l'apsiration de contenu pour nourrir son Chat GPT. Ici on parle d'un aspirateur de données 25 fois plus rapides que celui d'open AI et 3000 fois supérieur à celui des IA de Google.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

00:00 Introducción 00:22 Foxconn dijo que el país tendrá la ‘mayor instalación' de este tipo de fábrica Uno de sus principales clientes, Nvidia, tendrá parte de su producción en espacio nacional 01:18 WhatsApp Business es usado por el 75% de las empresas  La compañía dijo que la mensajeria se ha vuelto en uno de los canales de venta favorito para las pymes.  02:18 Telmex dará meses gratis de Netflix  Tanto a nuevos usuarios, como a clientes fieles, la empresa de telefonía anunció promociones. Si quieres saber más sobre estas noticias, suscríbete a nuestro newsletters de Expansión, entra a Expansión.mx/tecnologia, ve nuestros videos de Geek Hunters en YouTube y síguenos en nuestras redes @ExpansionMx, y @Guarolf_, @Eresinaeresina Learn more about your ad choices. Visit megaphone.fm/adchoices

Superchat is a messaging CRM that is focused on channels like WhatsApp providing collaboration between employees and customers. They have more than 4,000 customers around the world. While they originally come from Germany, they also have customers in Latin America, one exciting use case is that of Yaya Delivery in El Salvador: https://www.superchat.com/success-stories/yayadelivery Superchat offers solutions for sales, marketing, service and recruiting. Superchat: www.superchat.com Listen to our conversation with Alexander Farr, Chief of Staff at Superchat. Contact Alexander Farr: https://www.linkedin.com/in/alex-farr More about use cases with Superchat can be found here: https://www.youtube.com/watch?v=ZKCHkdWCUtU&feature=youtu.be Topics

Paul-Louis de Payplug et Thomas de Email Club nous donne leur avis sur l'utilisation de WhatsApp en e-commerce. Spoiler : ils sont unanimes ! 94% : c'est le taux d'ouverture moyen sur WhatsApp. 80% des messages WhatsApp sont lus dans les 5 minutes après l'envoi. Ces chiffres surpassent le mail (et même les SMS) et doivent à eux seuls inciter les marques e-commerce à tester ce canal. Mais pas n'importe comment. _______________________________________ L'invité du jourSuivez Paul-Louis sur LinkedInSuivez Thomas sur LinkedIn_______________________________________ LoyolySuivez Loyoly sur LinkedIn & Instagram.Abonnez-nous à notre newsletter Customer Loop. _______________________________________ Hébergé par Ausha. Visitez ausha.co/politique-de-confidentialite pour plus d'informations.

¡Bienvenidos a un nuevo episodio! En esta entrega, Jorge Díaz nos lleva a un viaje por el mundo de WhatsApp Business, destacando su importancia en el contexto empresarial. Discutimos la necesidad de gestionar eficientemente la comunicación con clientes potenciales, y presentamos Booking Shark como una solución para centralizar mensajes de WhatsApp, Instagram y Facebook. Descubriremos cómo esta herramienta puede revolucionar la forma en que las empresas manejan su comunicación y generan ventas. ¡Prepárense para sumergirse en el mundo de las oportunidades de ventas en línea y la automatización de la comunicación empresarial! Recursos del video: https://bookingshark.com Prueba Booking Shark por 30 días por solo $29.99 dolares. Elige tu plan y descubre una gran oferta anual que estara disponible por tiempo limitado. https://bookingshark.com/planes/

WhatsApp Business is changing its rates for messages; YouTube tempts creators with a half dozen new features for Shorts; X is building a ‘dislike' button Learn more about your ad choices. Visit podcastchoices.com/adchoices

Cómo Vender con WhatsApp en Marketing B2B | Estrategias y Tips Efectivos. Vender con Whastapp . La aplicación / red social, más bajada y usada. ¿Cómo se pude usar en marketing b2b y cómo vender con ella?A nosotros nos funciona así... como te cuento.

Meta adds AI-powered features to WhatsApp Business app; Google looks to AI to help save the coral reefs; TikTok is testing Snapchat-like streaks Learn more about your ad choices. Visit podcastchoices.com/adchoices

Bij het Zuid-Koreaanse Samsung Electronics wordt vandaag voor het eerst in het 55-jarig bestaan van het bedrijf gestaakt door medewerkers. Zo'n 28 duizend werknemers eisen sidns januari een loonsverhoging van 6,5 procent, maar daar wordt nog geen gehoor aan gegeven. Volgens de vakbond is het een zachte en symbolische zet, maar zullen er meer heftigere stakingen volgen als er geen akkoord bereikt wordt. De staking is bijzonder, omdat het bedrijf nog nooit te maken gehad heeft met een staking. Personeel blijft vandaag een dagje thuis, na de nationale vrije dag van gisteren.  De staking zou mogelijk impact kunnen hebben op de toeleverketen van chips aan bijvoorbeeld NVIDIA. Samsung levert speciale geheugenchips die gebruikt worden in AI-hardware.  Verder in deze Tech Update: De bankpas wordt al door 36% van de OV-reizigers gebruikt om in te checken bij de trein of bus Whatsapp komt met nieuwe functies voor Whatsapp Business, maar nog niet in Nederland. Zometeen: De Schaal van Hebben met de Sonos Ace-koptelefoon  See omnystudio.com/listener for privacy information.

EXPERTENTALK | In dieser Episode von Handelsvertreter Heroes spricht André mit Jan-Erik Freuchen über die Integration von WhatsApp Business und Instagram in den Geschäftsalltag. Jan-Erik teilt seine langjährige Erfahrung als Handelsvertreter und seine Strategien im Bereich Konzeptverkauf von Impulskauf-Artikeln, insbesondere Namensartikeln.

Imaginez un petit arbuste type framboisier sur lequel poussent des centaines de noix de cajous, une fois par mois, il suffit de tendre la main pour les récolter.C'est PAS DU TOUT ça.Dans cet épisode, je vous explique ce qu'est réellement une noix de cajou, d'où elle vient, quelles sont les étapes de sa production, pourquoi elle peut être jusqu'à 7 fois plus chère que les cacahuètes, et comment bien les choisir pour l'Apéro. Tristan Laffontas @TristanLaf

In this podcast episode, we discuss how Shopify brands can use WhatsApp for commerce. Our featured guest on the show is Arjun Paul, CEO/Co-Founder of zoko.io.Topics discussed in this episode:Why is WhatsApp becoming popular for ecommerceWhat's the best way to start using WhatsApp marketing for businessHow to decide message frequency based on market and notification typesWhat automation does WhatsApp's API offer businessesLinks & ResourcesWebsite: https://www.zoko.io/Shopify App Store: https://www.zoko.io/whatsapp-plugin-for-shopifyLinkedIn: https://www.linkedin.com/in/arjun-v-21939784/Get access to more free resources by visiting the podcast episode page att.ly/aeVCXSubscribe & Listen Everywhere:Listen On: ​ecommercecoffeebreak.com | Apple Podcasts | Spotify | YouTube | PoduramaBecome a smarter Shopify merchant in just 7 minutes per weekOur free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

Join us as we delve into the dynamic world of Chat Marketing and Funnels and their transformative role in the wedding industry. Mariana Gonzalez, General Manager of The Wedding Academy, shares her insights on leveraging Chat Marketing to elevate your wedding business. Discover how to harness the potential of chatbots, overcome challenges, and unlock new avenues for sales and engagement in this enlightening episode.TakeawaysChat marketing can be effectively utilized by all types of wedding professionals to engage with leads and provide personalized recommendations.Planning is crucial for successful chat marketing strategies, including mapping out customer journeys and identifying common questions and needs.Conversational language and actionable call-to-actions should be used to prompt leads to take the next step.Integrating chat marketing with other platforms and tools, such as CRM systems and social media, can enhance the overall marketing strategy.WhatsApp Business is a valuable tool for wedding professionals, allowing for easy messaging, segmentation, and integration with other marketing channels.CONNECT WITH WEDDING EMPIRES!Wedding Empires on Instagram @weddingempirespodcastWedding Empires on TikTok @weddingempirespodcast

Nutzt du schon Whatsapp als Landing Page und kommunizierst mit deinen Kunden über Messanger Dienstleister? Ads Camp Talk Special

“L'IA n'est pas une mode, c'est en train de transformer tous les secteurs. On réfléchit à comment les annonceurs peuvent utiliser l'IA sur les plateformes comme FB ou Instagram. “ Pour cette seconde capsule enregistrée lors du One to One Monaco de mars 2024, Laurent Kretz retrouve Guillaume Cavaroc, directeur retail, ecommerce, et luxe chez Meta. Guillaume explique comment l'intelligence artificielle fait gagner du temps et booste les performances sur Instagram et Facebook. Du ciblage d'audience, au choix des formats créatifs pour ses pubs, en passant par le business messaging, il nous explique comment utiliser l'IA pour faire baisser son Coût Par Action. Dans cet épisode, on parle de : 00:02:20 - Les particularités du luxe dans le retail ; 00:03:10 - Les avancées de l'IA, 18 ans après sa première utilisation chez Meta ; 00:05:5O - Les optimisations permises par l'IA pour booster les performances de ses campagnes publicitaires ; 00:09:15 - La puissance des Reels pour convertir de nouveaux clients ; 00:11:30 - L'usage de l'IA sur WhatsApp Business. Pour en savoir plus sur les références abordées dans l'épisode : #60 - Facebook : 6 tips pour booster ses ventes sur FB, Instagram, WhatsApp et Messenger Meta advantage IA.Meta Et quelques dernières infos à vous partager : Suivez Le Panier sur Instagram lepanier.podcast ! Inscrivez- vous à la newsletter sur leanier.io pour cartonner en e-comm ! Écoutez les épisodes sur Apple Podcasts, Spotify ou encore Podcast Addict Le Panier est un podcast produit par CosaVostra, du label Orso Media.

En la era contemporánea, nos encontramos inmersos en una sociedad profundamente digitalizada, donde el marketing desempeña un papel central. Dentro de este panorama, dos ámbitos de estudio que parecían disímiles, el neuromarketing y las redes sociales, están convergiendo de maneras innovadoras y complementarias. Esta fusión abre la puerta a un universo de oportunidades sin precedentes, permitiéndonos explorar nuevas fronteras en la interacción humana y la comunicación de marca. Al integrar los principios de las neurociencias en las estrategias de marketing digital, podemos desarrollar campañas más precisas, efectivas y personalizadas, que resuenen de manera profunda con el psique del consumidor. TEKDI: Instituto Digital de los Negocios Aprende habilidades digitales de marketing, ventas, IA... ► Dedicando solo 15 minutos al día con nuestra plataforma online de formación personalizada con más de 140 cursos, másters y certificaciones con divertidas clases prácticas en video, acompañamiento de un tutor, mentorías en directo, retos reales en vivo y mucho más. ►►►https://tekdi.education/ Y no olvides suscribirte y valorar mi podcast ★★★★★

Este conteúdo é um corte do nosso episódio: “#249 - DotFlow: Encarando o WhatsApp como ativo estratégico”. Nele, Samuel Paiva, Account Manager e Arthur Belisário, Product Manager, ambos da dti digital, mostram na prática como a plataforma DotFlow consegue integrar o WhatsApp Business de forma personalizável para resolver diversos problemas de comunicação e conversão direta com clientes. Ficou curioso? Então, dá o play! Quer conversar com Os Agilistas? É só mandar sua dúvida/sugestão na nossa página do Linkedin ou pelo e-mail osagilistas@dtidigital.com.br que nós responderemos em um de nossos conteúdos! Nos acompanhe pelas redes sociais e assine a nossa newsletter que chega todo mês com os assuntos quentes do agilismo através do site.See omnystudio.com/listener for privacy information.

Neste vídeo, apresentado por Daniel Bermudo da Salesforce, exploramos as complexidades de construir relacionamentos duradouros e alcançar o sucesso do cliente em startups!

Épisode 1090 : Debat éternel, social ou pas social ! ? Aujourd'hui on craque le cas WhastappPendant des années elle a été relégué au rang d'application gratuite de messagerie. Une app pour organiser ses vacances entre amis ou le repas de pâques avec la famille. Oui mais voilà avec 2 milliards d'utilisateurs actifs, WhatsApp attise la curiosité et l'appétit des marques. Le Groupe Meta lui même voit dans WhatsApp une opportunité pour les marques de distribuer leur messages marketing et de renforcer le lien avec leurs consos.Mais en vrai, qu'est-ce que c'est une plateforme Social Media ?Ok la définition là voici . Les médias sociaux sont définis comme tout type de service ou de site Web en ligne qui permet aux utilisateurs de créer et de partager du contenu. Les médias sociaux permettent aussi de se connecter et d'interagir avec d'autres utilisateurs dans des communautés ou des réseaux virtuels.Si on reste très scolaire. Oui, WhatsApp est une plateforme sociale.—Mais pourquoi un doute subsiste ?Whatsapp ne propose pas de pages de marque. WhatsApp ce n'est pas Instagram, ni Facebook. Il n'y a pas de page de profil. C'est une messagerie. Ce n'est pas une plateforme dans lequel mon contenu a une durée de vie. En même temps c'est le cas aussi sur X ou sur Threads.WhatsApp ne propose aucune solution de découvrabilité pour les marquesSans feed, ni algorithme, impossible pour une marque d'émerger sur WhatsApp.Idem il n'y a pas de moteur de recherche sur WhatsApp. Je ne peux pas découvrir de marques ou de comptes cool à suivre.—WhatsApp c'est bien un plateforme sociale mais ce n'est pas un réseau social.Est-ce que ça veut dire qu'il ne faut rien faire avec. Certainement pas ! Le d'opportunités sont nombreuses !—WhatsApp Business s'impose petit à petit comme un vrai outil de gestion de la relation clientWhatsApp Business est une version indépendante de la version classique de l'application WhatsApp. WhatsApp Business offre des fonctionnalités supplémentaires spécifiques aux entreprises.Avec les channels, WhatsApp devient aussi un espace de prise de parole de marqueWhatsApp Channel permet aux utilisateurs de s'abonner à des canaux de diffusion sur des sujets qui les intéressent ou alors de suivre certaines marques ou créateurs de contenus. C'est sans aucun doute ce qui est réseau social aujourd'hui chez WhatsApp.Le concept est le même que pour les canaux Instagram : les marques peuvent poster des messages, des photos, des vidéos, dans un flux à sens unique, auquel les abonnés ne peuvent réagir que par des emojis ou en répondant à des sondages.Retrouvez toutes les notes de l'épisode sur www.lesuperdaily.com ! . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs. Nous sommes une agence social media basée à Lyon : https://supernatifs.com. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs. Hébergé par Acast. Visitez acast.com/privacy pour plus d'informations.

¡Las últimas noticias tecnológicas están aquí! Google se enfrenta a los rumores sobre una posible amenaza de seguridad en su aplicación. WhatsApp Business deja de funcionar en los dispositivos Huawei. ¡Descubre por qué! El sorprendente secreto de Apple Watch: ¿Sabías que alguna vez iba a ser compatible con Android? Te contamos la historia. OnePlus 12 está a punto de revolucionar la fotografía con su sensor de doble capa, desarrollado en colaboración con Sony. Finalmente, revelaron la potencia que esconde el Snapdragon 8 Gen 3, diseñado para los dispositivos Galaxy.

Hey CX Nation,In this week's episode of The CXChronicles Podcast #214 we  welcomed Uku Tomikas, CEO at Messente Communication based in Tallinn, Estonia. Messente is a profitable Estonian startup offering an SMS API platform and two-factor authentication solution to businesses worldwide. Through secure, global messaging and two-factor authentication, Messente connects businesses to people across the globe. Spanning over 190 countries, SMS messages and notifications are delivered via hundreds of mobile carriers and partners directly to people - the customers. Messente's clients come from a wide range of industries and include FinTechs, banks, package delivery/logistics companies, hotels, retail chains and consumer brands.In this episode, Uku and Adrian chat through how he has tackled The Four CX Pillars: Team,  Tools, Process & Feedback and shares tips & best practices that have worked across his own customer focused business leader journey.**Episode #214 Highlight Reel:**1. Started as SDR 8 years ago & climbed the ladder ALL THE WAY UP to CEO  2. Day-Trading telecommunication mediums by understanding its supply & demand 3. Expanding product & service offerings by identifying new customer challenges 4. Lessons learned about SOPS from being a former Artillery Platoon Commander 5. Improving your performance through candid, regular feedback & why its a gift  Huge thanks to Uku for coming on The CXChronicles Podcast and featuring his work and efforts in pushing the customer experience & customer success space into the future.Click here to learn more about Uku Tomikas Click here to learn more about Messente CommunicationsIf you enjoy The CXChronicles Podcast, stop by your favorite podcast player and leave us a review today.You know what would be even better?Go tell one of your friends or teammates about CXC's content, CX/CS/RevOps services, our customer & employee focused community & invite them to join the CX Nation!Are you looking to learn more about the world of Customer Experience, Customer Success & Revenue Operations?Click here to grab a copy of my book "The Four CX Pillars To Grow Your Business Now" available on Amazon or the CXC website.For you non-readers, go check out the CXChronicles Youtube channel to see our customer & employee focused video content & short-reel CTAs to improve your CX/CS/RevOps performance today (politely go smash that subscribe button).Contact us anytime to learn more about CXC at INFO@cxchronicles.com and ask us about how we can help your business & team make customer happiness a habit now!Huge thanks to our newest CXCP sponsor Glance. Visit their website today at https://www.glance.cx/cxchroniclesSupport the showContact CXChronicles Today Tweet us @cxchronicles Check out our Instagram @cxchronicles Click here to checkout the CXC website Email us at info@cxchronicles.com Remember To Make Happiness A Habit!!

Neste episódio falamos dos flows no WhatsApp, Portugueses e as Redes Sociais e mais sobre o eX-Twitter.  Episódio de: Download do podcast [RAPIDINHAS, NOTÍCIAS DA SEMANA QUE ACHAMOS RELEVANTES]  Depois do evento Conversations em Mumbai, o WhatsApp anunciou o lançamento da funcionalidade Flows que irá permitir de compras, reservas de bilhetes, booking, etc. tudo dentro […] O conteúdo Rapidinhas: Flows no WhatsApp Business, Portugueses e as Redes Sociais e mais sobre o eX-Twitter – e146s01 aparece primeiro em Podcast Marketing por Idiotas.

Lo que aprendí enviando mensajes de audio de WhatsApp... Si quieres generar una conexión más cercar (y acelerar el ciclo para cerrar una venta) intenta contestar más con mensajes de audio...especialmente temprano en la relación con un cliente. En este episodio del vender diferente podcast Raúl Brito nos explica por qué es fundamental utilizar múltiples canales de comunicación, como LinkedIn, WhatsApp Business y email marketing con videos o audios para captar la atención del cliente. También menciona que la venta es una ciencia basada en la neurociencia y destaca la importancia de cualificar a los clientes antes de enviarles mensajes personalizados. Esta acercamiento va vinculada con el método ADS (Atención-Dolor-Solución) aplicable a diversos canales de comunicación, incluyendo llamadas telefónicas y ventas presenciales. Siempre debes estar actualizado tus acercamientos para generar conexiones más emocionales. ¿Quieres algunos pro tips? Escucha este episodio ;-)

Capítulo 257 en el que voy a hablar de la tienda Apple Store Louvre, una de las primeras tiendas emblemáticas y que supuso la llegada de Apple a Francia. Continuaré con mis experiencias con Stage Manager en macOS, al que he dedicado una semana de trabajo. También te quiero contar unas interesantes novedades que se han anunciado para los usuarios de WhatsApp Business, y mi propia aventura en este terreno.Concluiremos el podcast con la sección de domótica donde te narraré el inesperado final del proyecto Arduino y su todavía más inesperado sustituto. También te hablaré del caos que ha asolado mi sistema Zigbee y cómo llevo su restauración.Para escuchar este capítulo de Weekly, todos los anteriores y futuros, y disfrutar de nuestra comunidad en Discord y los contenidos adicionales en vídeo, suscríbete ya en emilcar.fm/weekly

Épisode 987 : Comme tous les lundis on décrypte les news social media de la semaine ! Tout ce que tu as besoin de savoir pour ton social. On parle de WeScoop, des posts communauté de Youtube, du nouveau casque VR de Méta : Quest 3, de la loi influenceurs et de WhatsApp ! Les posts communautés sont désormais disponibles à tous les utilisateurs de YoutubePlus le temps passe et plus Youtube se métamorphose en plateforme sociale. Longtemps considéré comme une vulgaire plateforme d'hébergement de vidéos, Youtube continue d'ajouter des fonctionnalités Social Media dans son application.Dernière en date : les posts communautés qui vont donc être disponibles pour tous les comptes.Les posts communautés se sont des posts 100% Social Media intégrant photo ou textes. Ils fournissent un moyen textuel de tenir vos abonnés informés des mises à jour de votre chaine ou tout simplement de continuer à tisser du lien avec eux.L'option n'était à l'origine disponible que pour les chaînes comptant plus de 1 000 abonnésIl faut pour cela aller dans Studio > Paramètres > Chaîne > Fonctionnalités avancées.Vous pouvez désormais aussi intégrer des fonctionnalités d'animation communautaire dans ces pots : notamment des sondages et des quizz.Certaines chaînes se sont d'ores et déjà fait une spécialité d'utiliser les posts communautaires pour fidéliser leurs audiences. C'est notamment le cas d'Hugo Décrypte qui utiliser la fonction sondage au moins une fois par semaine. Dernier quizz en date « Etes vous inquiet du développement de l'intelligence artificielle » Avec dans le post renvoi vers une vidéo de sa chaine expliquant les dernières news en matière d'IA.Lien vers le compte Hugo DecrypteWescoop nouvelle super app.L'application est toute récente puisque elle vient d'être mise sur les plates-formes de téléchargement il y a deux semaines.Ce sont deux Belges, Dorian Wery et Igor Toussaint qui l'ont créé.Il revendique aujourd'hui déjà 300.000 utilisateurs !En France, l'application est déjà dans les top de l'App Store !Oui, scoop regroupe les principales fonctionnalités d'une plate-formes sociales, avec des Stories, des photos, une messagerie instantanée…C'est le principe de gamification qui fait son succès !Car en étant actif sur la plate-forme, les utilisateurs peuvent gagner des scoopcoins.Cela permet ensuite d'avoir des éléments visuels, différents sur son profil, de pouvoir customiser l'interface et même de gagner des cadeaux. Notamment des smartphones.Pour l'instant, l'application vit comme une start-up, donc sur ses fonds d'investissement.Rapidement, la plate-forme devrait rajouter des pubs même si ce n'est pas techniquement possible pour le moment. De plus ils ne veulent pas vendre les données des utilisateurs puisque c'est un de leurs promesses.Une liberté de ton : les créateurs précisent que bien qu'il faudra respecter les règles de Google Play Store et de l'App Store. Concernant le sexe, la nudité, l'alcool ou la drogue. Ils veulent que les utilisateurs puisse exprimer une opinion politique ou un décolleté, sans se faire bannir.Il y a une vraie curiosité, il faudra voir s'ils arrivent à garder leurs utilisateurs.Il devrait y avoir une fonctionnalité de dating qui sera rajouté à terme sur le réseau !SourceWhatsApp permet enfin d'utiliser un compte sur plusieurs iPhoneTrès demandée, cette fonctionnalité est d'abord arrivée sur Android et vient d'être annoncée sur Iphone.Vous pouvez désormais utiliser WhatsApp sur plusieurs téléphones en utilisant le mode « appareil connecté ».En tout, vous pouvez vous connecter à votre compte sur quatre appareils (smartphones, PC, etc.)Une très bonne news pour les entreprises et les CM qui sont de plus en plus nombreux à utiliser WhatsApp Business comme canal de discussion direct avec leurs consommateurs.Comment ça marche :Téléchargez la dernière version de WhatsApp pour iOSSur la page de connexion, au lieu de saisir votre numéro, vous devez appuyer sur “connecter cet appareil à un compte existant”Cela fait apparaître un QR code à scanner —Lentement mais surement Whatspp continue d'évoluer. Parmi les rumeurs persistantes, il est question d'une fonctionnalité permettant d'utiliser un nom d'utilisateur comme sur une plateforme sociale (par exemple @supernatifs) et aussi une fonctionnalité très cool de partage d'écran permettant de faire un screen record lors d'appel vidéos.1ère loi pour encadrer les influenceurs en FranceLa guerre entamé par Booba, il y a quelques mois sur les réseaux sociaux, viens de trouver un écho législatif !Après avoir dénoncé les abus de nouveaux influenceurs dans leurs pratiques, le rappeur a été entendu, les députés et sénateurs français se sont emparés du sujet. La loi entre donc en vigueur, pour encadrer l'activité des influenceurs et sera notamment surveillée par la Direction Générale de la Concurrence, de la Consommation et de la Répression des Fraudes.Dedans, on retrouve l'interdiction de la promotion de certains biens et services, comme la chirurgie esthétique, la cigarette ou les paris sportifs !Les influenceurs devront aussi mentionner toutes photos retouchées ou filtrées, si elle a un but publicitaire.Et la loi impose surtout aux influenceurs vivant à l'étranger hors Union Européenne de souscrire une assurance civile au sein de l'Union Européenne, pour créer un fond qui permet d'indemniser d'éventuelles victimes !Une manière aussi d'éviter qu'ils ne payent aucun impôt en France.Les créateurs de contenu risque jusqu'à deux ans de prison et 300.000 € d'amende et certains ont déjà été sanctionné, dès l'entrée en vigueur de la loi.Les créateurs de contenu ont été contraint d'afficher sur leur compte, un post épinglé de la répression des fraudes, qui explique les manquements du créateur de contenu !SourceMeta annonce la sortie de son nouveau casque le VR Quest 3Meta n'en a pas finit avec le Metaverse et la réalité virtuelle. Le Groupe vient de présenter officiellement son nouveau casque. Il sera disponible dans les magasins cet automne, avec une version de 128 Go à partir de 499,99 $Ce nouveau casque ce veut plus petit et plus léger.Pas un luxe tellement le Quest 2 s'avérait rapidement inconfortable.Lien vers les vidéosMeta annonce aussi une qualité d'image nettement supérieure Parmi les annonces à suivre, la possibilité pour le casque de faire de la réalité augmentée. En gros on peut voir la réalité à travers le casque et bénéficier de fonctionnalité virtuelles interagissant avec des objets du monde réel.L'objet est un bijou de technologie mais il n'est pas certains que cela permette d'endiguer le gouffre sans fond de la VR et du Meta Verse chez Meta. Ca ne marche pas. !Malgré quelques 500 jeux rendus disponibles sur Quest, l'adoption de la réalité virtuelle a en fait ralenti au fil du temps et pour Meta ce n'est clairement pas une réussite. . . . Le Super Daily est le podcast quotidien sur les réseaux sociaux. Il est fabriqué avec une pluie d'amour par les équipes de Supernatifs.Nous sommes une agence social media basée à Lyon : https://supernatifs.com/. Ensemble, nous aidons les entreprises à créer des relations durables et rentables avec leurs audiences. Ensemble, nous inventons, produisons et diffusons des contenus qui engagent vos collaborateurs, vos prospects et vos consommateurs.

Ryan Wiggins is the VP of Growth and Analytics at Mercury where he oversees a Growth team and founded the Analytics function. Prior to this, Ryan built Growth teams at WhatsApp, where he helped grow WhatsApp Business from 0->100M users, Workplace, and Facebook Ads. If that was not enough, Ryan is also an active angel investor. In Today's Episode with Ryan Wiggins We Discuss: 1.) From US Department of Commerce to Leading Growth Teams: How Ryan made his initial foray into the world of growth with Facebook and Whatsapp? What does Ryan know now that he wishes he had known when he made the entry into growth? What advice does Ryan have for people who want to change their career but are not sure what they want to do? 2. ) Who and When: Building the Team: Should we hire a Head of Growth or a more junior growth hire first? What are the different profiles of growth hires? How do they change with business model? When is the right time to hire your first growth hire? What are the single biggest mistakes founders make on the timing of growth hires? 3.) How to Hire: The Process: Structurally, what is the right way to hire for a growth team? What does the interview process look like? What do you want to get out of each meeting? Should case studies be used, if so, should they be used for the company hiring or of the company where the candidate is from? What does the comp package look like for different growth hires? Who should be brought into the growth hiring process? What stage should they be involved? 4.) Onboarding: Setting Growth Up for Success: What is the ideal first 30,60 and 90 days for new growth hires? What can leaders do to ensure they are set up for the maximum chance of success? What are three of the biggest red flags bad growth hires show in the first 30 days? What are the biggest mistakes founders make in the onboarding process of growth hires?

In questo episodio intervisteremo Riccardo Girardi, un esperto di WhatsApp Business, per scoprire come il mondo del marketing su WhatsApp Business si è evoluto negli ultimi anni e come scegliere le migliori soluzioni per promuovere il proprio brand. Whatsapp vs Whatsapp business? Quale scegliere? Ne parliamo con Riccardo che ci fornirà preziosi consigli su come utilizzare al meglio le funzionalità di WhatsApp per raggiungere i propri clienti, costruire relazioni di fiducia e aumentare le conversioni. Inoltre, ci parlerà di come il marketing su WhatsApp Business possa essere integrato in una strategia di marketing digitale più ampia. Questo episodio è perfetto per coloro che vogliono approfondire le proprie conoscenze sul marketing su WhatsApp Business e per chi cerca soluzioni efficaci per promuovere la propria attività. Se ti va, condividi questo video con i tuoi amici e colleghi che potrebbero trarre beneficio da queste informazioni. E se poi sei in vena di generosità, lascia un like.Note:https://www. merita.biz/333 ✳️ Link Utili

Combining notifications, conversations, engagements results in more sales, better CX “We're really trying to have that hybrid experience, come online,” says Sean Whitley, VP of Sales at Mitto, describing how conversational commerce creates a dynamic human element to the customer experience when shopping. In this podcast we learn about new channels for ecommerce growth, namely social media, and chat apps, and how brands can use conversational commerce to deliver unique experiences and drive conversions. “You want the same experience with your brand,” adds Whitley, noting how conversational commerce not only helps in a retail process but also in creating a consistent brand experience. We learn how these technologies not only deliver great CX, but they also result in more sales. The use of notification tactics can, for example, reach back out to consumers to look at abandoned shopping carts, where research shows how consumers returning to their abandoned carts, often, make a purchase. We learn how Mitto uses powerful AI tools to help brands connect with their customers. Conversational commerce aims to bring the previously personal element of shopping to the digital realm with the help of new communication channels – such as SMS, WhatsApp Business, Facebook Messenger and Instagram. These are great channels for customer support and marketing, but now they're also great for conversions. A customer engaging with either a live agent, AI bot, or hybrid of both can have questions answered in a two-way setting and eventually purchase directly within the dialogue. Visit www.mitto.ch

Hay muchas personas que no le han sacado el máximo provecho a la aplicación de WhatsApp Business porque no han entendido el valor o el impacto tan brutal que tiene cerrar una venta a través de ésta app. Hoy te voy a estar hablando sobre 5 funcionalidades de WhatsApp Business que puedes utilizar en tu negocio. ¡Quédate hasta el final de este episodio que es de gran valor! Pendiente porque esta semana vas a tener acceso al enlace para reservar tu espacio para el taller de ventas de marzo

“Il faut savoir se faire confiance. À chaque fois qu'on l'a pas senti, on n'y est pas allé, comme par exemple avec la Samaritaine. On a eu le courage de dire non à LVMH, car notre instinct nous disait que ca allait pas le faire.“ Laurent Kretz rencontre Perrine Dufourcq et Elise Keita, les deux fondatrices de la marque de prêt à porter/prêt à dormir 71 bis. Elles nous racontent la genèse de la marque, depuis leur rencontre chez Kenzo à leur passage au salon Maison&Objet. Elles nous partagent aussi leurs conseils pour apprendre à cartonner en Live Shopping et incarner son marketing sur les réseaux sociaux. Dans ce nouvel épisode du Panier, vous trouverez des clés pour : Choisir un nom de marque qui ouvre le champ des possibles [17”45] ; Trouver ses usines malgré l'omerta sur le nom des fabricants dans le monde de la mode [20”00] ; Trouver le bon mix distribution et refuser les partenariats quand les conditions sont trop contraignantes [27”30] ; Proposer un SAV (Service Avant et Après vente) aux petits oignons sur WhatsApp Business [39”30] ; Soigner son marketing en incarnant sa marque et cartonner en Live Shopping en événementialisant chaque rendez-vous [42”25] ; Ne pas se contenter de doper son acquisition en espérant que ça marche [53”40] ; Eviter de faire une refonte dans la douleur en ne multipliant pas les prestataires [56”05]. Pour en savoir plus sur les références abordées dans l'épisode : #201 - Mathieu Ceccarelli : S'affranchir de Google et Meta pour reprendre le contrôle sur son acquisition #158 - Unbottled : x20 en 1 an en restant humble, avec Benjamin Legros Ma boutique à l'essai Le salon Made in France Pour consulter le baromètre 2023 des auditeurs du Panier, rendez-vous sur lepanier.io/baromètre2023 ! Inscrivez- vous à la newsletter sur lepanier.io pour ne rater aucun conseil des invités du Panier et cartonner en e-comm ! Pour découvrir tout ça, c'est par ici si vous préférez Apple Podcasts, par là si vous préférez Spotify ou encore ici si vous préférez Podcast Addict. Et n'oubliez pas de laisser 5 étoiles et un commentaire sympa sur Apple Podcasts si l'épisode vous a plu. Le Panier est un podcast du label Orso Media, produit par CosaVostra.

Las tendencias para e-Commerce para este 2023 vienen con muchos cambios y conocerlas nos ayudarán a preparar mejor a nuestro negocio y aplicar las mejores estrategias para que aumenten nuestras ventas digitales. Por eso, en este episodio invitamos a Luciano Spinelli, que es Licenciado en Publicidad, Director Fundador de Bloop, una agencia de marketing digital y publicidad global, y Director Fundador de NECx, una comunidad colaborativa de líderes de agencias de marketing. Tiene más de 15 años en marketing online, más de 10 años como emprendedor y 4 empresas fundadas. Actualmente trabaja con más de setenta marcas de todo el mundo, ayudándolas a transformar sus negocios a través de internet. Afortunadamente para nosotros y todos los que estamos adentrados en el mundo del e-Commerce, Luciano pronostica que el mercado online “va a seguir creciendo, siempre y cuando haya buenas experiencias”. Además, destaca que hay ciertas industrias que están creciendo más que otras, como el delivery de comidas, tecnología, indumentaria y cosmética. Una de las tendencias que nombra Luciano para este año es la utilización del metaverso, un mundo virtual al que nos conectamos utilizando una serie de dispositivos que nos hacen pensar que realmente estamos dentro de él, interactuando con todos sus elementos. “Todavía le falta mucho al metaverso. Es un ecosistema que depende de muchos factores para que se desarrolle. La tecnología está, pero faltan algunos que desarrollen los sistemas que vamos a utilizar, otros que pongan los productos, otros que estén en los juegos y los usuarios que vengan a pasar tiempo allí”, afirma Luciano, y agrega: “Es el futuro y va a ser más fácil salir a hacer cosas en el metaverso que hacer cosas físicamente. Y va a permitir juntar el mundo de las criptomonedas con el e-Commerce y las experiencias inmersivas. En el 2023 está bueno que las marcas se animen a hacer pruebas. Incluso ya hay marcas que lo están probando”. “Hay que ver a cuáles de nuestros clientes les podemos acercar una propuesta de ese estilo, pero hay que animarse. No va a haber una venta inmediata, pero hay que innovar y atraer a más personas para agrandar ese ecosistema”, expone Luciano. Otra tendencia de la que se habla para este año es el contenido, específicamente el Social Commerce, en donde los usuarios están interactuando con las marcas a través de las redes sociales. “Las redes sociales le sacaron el mercado a Google hace tiempo. Nosotros podemos generar pauta y llegar a estos usuarios a través de audiencias y anuncios específicos, pero tenemos que conectarlo con el modelo de creación de contenido orgánico. Tiene que ser contenido rico y distinto. Cuando funciona bien, lo transformamos en anuncio. Y por último incorporar a Users Content Creators que nos puedan proveer de ese contenido si nosotros no lo podemos producir”, explica Luciano. Gracias al Social Commerce, a los clientes les llegan los productos antes de que tengan la necesidad de buscarlos. Y en este sentido colaboran mucho los embajadores de marca. “Hoy no creemos en la publicidad, sino en experiencias reales y personas que nos cuentan y nos recomiendan”, asegura nuestro invitado. “Hoy muchas marcas no lo están aprovechando y están muy quedadas en los canales tradicionales, como pagar a Google y sacar promociones, pero hay que tratar de conectar todo esto”, recomienda Luciano. Entre las redes sociales que más nos conviene aprovechar en este 2023 está Instagram, pero hay que prestarle atención también a TikTok. “Es una plataforma excelente para tener un alcance orgánico mucho mayor, pero tenemos que hacer contenido divertido”, aclara Luciano. “WhatsApp hoy también ofrece interacciones con carrito de compras. También es una plataforma subexplotada, tanto en los estados que se pueden subir, difusiones, etc. Hay que profesionalizar más el WhatsApp Business para que el usuario tenga más información a mano”, añade. Entre las herramientas más usadas para crear contenido está Canva, una web de diseño gráfico y composición de imágenes para la comunicación. “Te permite buscar imágenes por palabras”, cuenta nuestro invitado, y remarca que “esta herramienta puede ahorrar dinero a los emprendedores y los que quieren generar contenido”. “También hay herramientas que crean personas digitales que ya están apareciendo en publicidades online. Están creados por Inteligencia Artificial y ahorra la contratación de modelos”, comenta Luciano, aunque puntualiza en que “ninguna tecnología reemplaza nada de lo que hagamos”: “Son herramientas que nos ayudan a escalar y, con menos esfuerzo, lograr más resultados y poder enfocarnos en cosas menos operativas, más estratégicas y más creativas”. Otra tendencia a considerar es la sustentabilidad, lo que para una empresa de hoy es importante porque crea valor para los consumidores, la sociedad y el medio ambiente. “Hoy la información está a disposición y todos sabemos las cosas que están pasando en el mundo y el impacto medioambiental que hay, y las personas están empezando a elegir las marcas por las decisiones que toman y cómo cuidan al medioambiente, a su equipo de trabajo, a la comunidad a la que pertenecen, a las minorías de distintas sociedades, y las marcas están empezando a hacer juzgadas por estas cosas”, refiere nuestro especialista, y recalca que “las marcas tienen la responsabilidad de cuidar más estas cosas porque los usuarios las están empezando a valorar, y más los usuarios jóvenes”.  Otra tendencia para el 2023 son los dispositivos mobile, y esto hace referencia al comercio electrónico realizado a través de dispositivos móviles. “Lo que es mobile tiene mucho mayor porcentaje de mercado y ronda el tráfico ahí, en todos los sitios web. Por eso es recomendable primero enfocarse en la experiencia de celulares”, subraya Luciano. Por último, está la tendencia de venta directa al consumidor, es decir, la venta de productos y servicios por parte de los negocios a los consumidores, sin la necesidad de intermediarios. “Antes había una fábrica, un distribuidor y un local comercial que le vendía al consumidor final. Hoy internet vino a cambiar las reglas y los tres le pueden vender al consumidor final. La pelea está dada y cada empresa tendrá que hacer sus estrategias”, relata nuestro invitado, y finaliza: “Hay que avanzar en esta dirección, perjudicando poco la relación que tengamos con nuestros partners estratégicos en esta cadena de producción y distribución. Hoy el que tenga el poder de tener la relación con el usuario es quien tiene el poder del mercado”. Página web: bloop.agency Instagram: @tuchi360 Email: luciano@bloop.agency

Como les he estado platicando, ya arrancamos con la convocatoria para Enchúlame El Changarro Business Women´s Edition 2022 y uno de nuestros aliados este año es WhatsApp Hoy les vamos a explicar los beneficios que tiene la versión Business de WhatsApp, para sus negocios.

En enero de 2018 llegó una variación de la aplicación de mensajería instantánea enfocada a pequeños y grandes negocios. WhatsApp Business buscaba ser el gurú del servicio y atención al cliente. Años después, con más de 175 millones de usuarios activos, parece que lo ha conseguido y marca tendencia facilitando la comunicación de las empresas con sus compradores. Para aprovechar esta aplicación al máximo, en este episodio contamos con Gabriel Martínez, especialista en marketing digital y ventas. “WhatsApp fue uno de los primeros métodos para estar en contacto digitalmente con el cliente sin necesidad de algo físico. Ya casi no nos contacta el cliente, sino que nosotros podemos hablarle a él cuando queramos. Entonces, a partir de que WhatsApp se empieza a ver no como un sistema de mensajería sino como un elemento de ventas, ahí es cuando los negocios empiezan a tomar contacto con los clientes de otra manera”, destaca Gabriel. Esta aplicación famosa es efectiva tanto para la venta de productos como servicios y para ambos modelos existe un secreto que todo vendedor debe saber, y es la importancia de lograr que las personas nos agenden. “Si logro que me agenden, los clientes van a ver mis novedades”, remarca nuestro invitado, y detalla: “Si quieres conectar con tu cliente de manera no invasiva existen los estados de WhatsApp. Ahora si quieres conectar directamente con un comprador está la lista de difusión”. La manera de saber si un cliente nos agendó es cuando empieza a dejar sus huellas con los “vistos” tanto en las listas de difusión como en nuestros estados. Una estrategia a tener en cuenta para que los clientes nos agenden es aprovechar el carrito abandonado. Suele suceder y es una buena excusa para contactarlos y, ¿por qué no?, lograr también la venta. Según informa Gabriel, la efectividad de apertura mundial de los mails es del 2 por ciento, pero de un mensaje de WhatsApp es del 98 por ciento. “Lo malo de todo esto es que hasta ahora no he encontrado un plugin económico que pueda hacer la reconexión por WhatsApp con la persona que abandonó el carrito, por eso lo hacemos manual”, lamenta nuestro invitado. Otra táctica es iniciar pocas conversaciones y, si se da comienzo, que sean conversaciones que al cliente le interesen. “Cuando el cliente responde, ahí lo puedo invitar a que me agende. En caso de que el cliente me hable y me haga alguna pregunta, puedo tener seteado un mensaje de bienvenida, ofrecerle la posibilidad de que nos agende y darle algo de valor, como mensajes de promociones”, sugiere Gabriel, y añade: “Luego de solucionarle el problema, te despides y le vuelves a decir por segunda vez que te agende para recibir más promociones”. No sólo por las ventajas que presenta WhatsApp es que debemos considerarla como una plataforma de ventas, sino también porque las redes sociales actualmente están presentando restricciones y limitaciones que pueden afectar al vendedor. “Instagram y Facebook cada vez están más complejas porque bloquean cuentas y fan pages. Entonces necesitamos tener otro medio de comunicación que no dependa de las redes sociales porque son cada vez más inestables”, afirma Gabriel. Como consejos finales, Gabriel nos recomienda tener una cuenta de WhatsApp por cada empresa que manejemos y considerarlo “como un canal de ventas y no sólo como un medio de comunicación, además porque ya se pueden hacer hasta transacciones dentro de la plataforma”. “En muchos negocios, el 50 por ciento de las ventas se cierran por WhatsApp”, recalca nuestro especialista. “Lo que no deberíamos hacer nunca es usar el WhatsApp para enviar mensajes spam. Enviar mensajes masivos todos los días a personas que no iniciaron la conversación o a personas que no nos tienen agendados, puede hacer que WhatsApp bloqueé nuestro número y que no nos lo devuelva nunca más”, remata Gabriel.   Página web: academiaparaemprendedores.online Email: contacto@gabrielmartinezemprende.com

Your Crypto Is Being Tracked - Your Passwordless Future - How Safe is WhatsApp? - Business Email Compromise - Facebook Lost Your Data - Ransomware Prevention Cheaper Than Cure Cryptocurrencies were thought to be like the gold standard of being secure. Having your information stay private. Maybe if you don't want to use regular currency and transactions. But it's changed. [Following is an automated transcript] We have had such volatility over the years when it comes to what are called cryptocurrencies. [00:00:23] Now I, I get a lot of questions about cryptocurrencies. First of all, let me say, I have never owned any cryptocurrencies and I do not own any crypto, crypto, uh, assets at all. Most people look at crypto currencies and think of a couple of things. First of all, an investment. Well, an investment is something that you can use or sell, right? [00:00:46] Typically investments you don't really use. It's like a house. Is it an investment? Uh, not so much. Uh, it's more of a liability, but people look at it and say, well, listen, it went from, uh, you know, what was a 10,000. Bitcoins to buy a pizza to, it went up to $50,000 per Bitcoin. There's a pretty big jump there. [00:01:10] And yeah, it was pretty big. And of course, it's gone way down and it's gone back up and it's gone down. It's gone back up. But the idea of any kind of currency is can you do anything with the currency? You can take a dollar bill and go and try and buy a cup of coffee. Okay. A $10 bill and buy a cup of coffee, um, in most places anyways. [00:01:33] Well, that sounds like a good idea. uh, I could probably use a cup of coffee right now and get a tickle on my throat. I hate that. But if you have something like Bitcoin, where can you spend it? You might remember Elon Musk was saying, yeah, you can use Bitcoin to buy a Tesla. Also Wikipedia would accept donations. [00:01:54] Via Bitcoin, there were a number of places online that you could use. Bitcoin. In fact, there's a country right now in south central America that has Bitcoin as its currency. That's kind of cool too. When you think about it, you know, what is, so what are you gonna do? Latin American country? Uh, I'm trying to remember what it is. [00:02:16] Oh yeah. It's all Salvador. The first country in the world to adopt Bitcoin is an official legal. Now there's a number of reasons they're doing that and he can do it basically. You know, if you got a dictator, you can do almost anything you want to. So in El Salvador, they've got apps that you can use and you can go and buy a tree taco using Bitcoin using their app. [00:02:42] So there you go. If you have Bitcoin, you can go to El Salvador and you can buy all of the tacos and other basic stuff you might wanna buy. But in general, No, you, you can't just go and take any of these cryptocurrencies and use them anywhere. So what good are they as a currency? we already established that they haven't been good as an investment unless you're paying a lot of attention and you're kind of every day buying and selling based on what the movement is. [00:03:11] I know a guy that does exactly that it's, he's a day trader basically in some of these cryptocurrencies, you know, good for. But in reality, is that something that makes sense in a long term? Is that going to help him long term? I, I don't know. I, I really don't because again, there's no intrinsic value value. [00:03:33] So some of the cryptocurrencies have decided, well, let's have some sort of intrinsic value. And what they've done is they've created what are generally known as stable coins. And a stable coin is a type of cryptocurrency that behind it has the ability to be tied to something that's kind of stable. So for instance, one that really hit the news recently is a stable coin that is tied to the us dollar. [00:04:01] And yet, even though it is tied to the us dollar and the coin is a dollar and the dollar is a coin. They managed to get down into the few pennies worth of value, kinda like penny. so what good was that, you know, it has since come back up, some are tied to other types of assets. Some of them say, well, we have gold behind us. [00:04:24] Kinda like what the United States used to do back when we were on the gold standard. And we became the petrol dollar where countries were using our currency, our us dollars, no matter which country it was to buy and sell oil. Well, things have changed obviously. And, uh, we're not gonna talk about. The whole Petro dollar thing right now. [00:04:46] So forget about that. Second benefit. Third benefit is while it's crypto, which means it's encrypted, which means we're safe from anybody's spine on us, anybody stealing it. And of course that's been proven to be false too. We've seen the cryptocurrencies stolen by the billions of dollars. We've seen these cryptocurrencies lost by the billions of dollars as well. [00:05:14] That's pretty substantial. We get right down to it, lost by the billions because people had them in their crypto wallets, lost the password for the crypto wallet. And all of a sudden, now they are completely out of luck. Right. Does that make sense to you? So the basic. Idea behind currency is to make it easier to use the currency than to say, I'll trade you a chicken for five pounds of nail. [00:05:41] Does that make sense to you? So you use a currency. So you say the chicken is worth five bucks. Well, actually chicken is nowadays is about $30. If it's a LA hen and those five pounds of nails are probably worth about $30. So we just exchanged dollars back and forth. I think that makes a lot of sense. One of the things that has driven up the value of cryptocurrencies, particularly Bitcoin has been criminal marketplaces. [00:06:10] As you look at some of the stats of ransoms that are occurring, where people's computers are taken over via ransomware, and then that, uh, person then pays a ransom. And what happens when they pay that ransom while they have to go find an exchange. Pay us dollars to buy cryptocurrency Bitcoin usually. And then they have the Bitcoin and they have to transfer to another wallet, whether or not the bad guys can use the money. [00:06:42] Is a, again, a separate discussion. They, they certainly can than they do because some of these countries like Russia are going ahead and just exchanging the critical currencies for rubs, which again, kind of makes sense if you're Russia. Now we have a lot of criminals that have been using the Bitcoin for ransoms businesses. [00:07:07] Publicly traded businesses have been buying Bitcoin by the tens of millions of dollars so that they have it as an asset. In case they get ransom. Well, things have changed. There's a great article in NBC news, by Kevin Collier. And Kevin's talking about this California man who was scammed out of hundreds of thousands of dollars worth of cryptocurrency. [00:07:33] Now this was a fake scam, which is a fairly common one. It. It tends to target older people who are lonely and a romance starts online and they go ahead and, uh, talk and kind of fall in love. Right. And it turns out she or he has this really almost terminal disease. If only they had an extra, a hundred thousand dollars to pay for the surgery. [00:08:05] You, you know the story, right. So he was conned out of the. What's interesting to me is how the investigation and investigative ability has changed over the years. Uh, probably about five years ago, I sat through a briefing by the secret service and. In that briefing, they explained how they had gone and very, quite cleverly tracked the money that was being sent to and used by this dark web operator who ran a site known as a silk road. [00:08:42] And that site was selling illegal things online. Oh, and the currency that they were tracking was Bitcoin. Yes, indeed. So much for cryptocurrency being secure it, five years ago, the secret service was able to do it. The FBI was able to do it and you know, they couldn't do a whole lot about it. But part of the problem is all of your transactions are a matter of public record. [00:09:13] So if someone sends you a fraction of a Bitcoin. That is now in a ledger and that ledger now can be used because when you then spend. Fraction of a Bitcoin somewhere else, it can be tracked. Well, it is tracked is a hundred percent guaranteed to be tracked. And once it's tracked, well, government can get in. [00:09:37] Now, in this case, a deputy district attorney in Santa Clara county, California, was able to track the movement of the cryptocurrency. Yeah. So this district attorney, okay. Deputy district attorney, not the FBI, not the secret service, not the, the, uh, national security agency, a local district attorney in Santa Clara county, California, not a particularly huge county, but. [00:10:07] Uh, she was able to track it. And she said that she thinks that the scammer lives in a country where they can't easily extradite them. And so they're unlikely to be arrested at any time soon. So that includes countries like Russia that do not extradite criminals to the United States. Now getting into the details. [00:10:26] There's a great quote from her in this NBC news article, our bread and butter these days really is tracing cryptocurrency and trying to seize it and trying to get there faster than the bad guys are moving it elsewhere, where we can't. Grab it. So she said the team tracked the victim's money as it bounced from one digital wallet to another, till it ended up at a major cryptocurrency exchange where it appeared the scammer was planning to launder the money or cash out, they sent a warrant to the exchange. [00:10:58] Froze the money and she plans to return it to the victim. That is a dramatic reversal from just a few years back when cryptocurrencies were seen as a boon for criminals. Amazing. Isn't it? Well, stick around. We get a lot more to talk about here and of course, sign up online Craig peterson.com and get my free newsletter. [00:11:24] There have been a lot of efforts by many companies, Microsoft, apple, Google, to try and get rid of passwords. Well, how can you do that? What, what is a password and what are these new technologies? Apple thinks they have the answer. [00:11:41] Passwords have been kind of the bane of existence for a long while. And, and if you'd like, I have a special report on passwords, or I talk about password managers, things you can do, things you should do in order to help keep your information safe, online things like. [00:11:59] Bank accounts, et cetera. Just email me, me, Craig peterson.com and ask for the password special report and I'll get it to you. Believe me it it's self-contained it's not trying to get you to buy something. Nothing. It is entirely about passwords and what you can do again, just email me, me@craigpeterson.com and we'll get right back with you. [00:12:22] Well, you know, give us a couple of days. Passwords are a problem. And over the years, the standards for passwords have changed. I remember way back when some of the passwords might be 2, 3, 4 characters long. and back then, those were kind of hard to crack. Then Unix came along. I started using Unix and, uh, when was that? [00:12:47] Probably about 81. And as I was messing around with Unix, I. They used to had a couple of changes in how they did passwords. They added assault to it. They used basically the same cipher that the Germans used in world war II, that enigma cipher, which again was okay for the times today, we have much more powerful ciphers and the biggest concern right now, amongst real cybersecurity people. [00:13:14] Government agencies is okay. So what are we going to do when these new quantum computers come along with their artificial intelligence and other things, that's going to be a bit of a problem because quantum computers are able to problems in fractions of a second. Even that traditional computers cannot solve it. [00:13:40] It's a whole different thing. I want you to think. Something here. I, if you have a handful of spaghetti, uh, now we're talking about hard spaghetti, not cooked spaghetti and they all dried out and they are a varying links. How could you sort those into the smallest to largest, if you will, how could you find which ones were the longest, perhaps? [00:14:08] Which ones were the shortest? Well, there's kind of an analog way of doing that and there's a digital way of doing that. So the digital way for the computer would be. To measure them all and compare the measurements and then identify how long the longest one was. And then maybe you'd have to go back and try and find that. [00:14:27] So you can imagine that would take some time, the analog way of doing that. Cuz there still are analog computers out there and they do an amazing job in certain tasks, but the analog way of doing that is okay. So you take that bundle of various length spaghetti and you slam it on the table. What's gonna happen while those pieces of dried spaghetti are going to self align, right? [00:14:54] Uh, the shortest ones are going to be down at the bottom and the tallest one's gonna be sticking out from the top. So there you go. There's your tallest, your longest pieces of spaghetti, and it's done. Instantly. So that's just kind of an idea here, quantum, computing's not the same thing, but that's a comparison really of digital and analog computers, but it's the same type of thing. [00:15:17] Some of these problems that would take thousands of years for digital computer. To work out, can just take a fraction of a second. It's absolutely amazing. So when we're looking at today's algorithms, today's programs for encrypting things like military information, secret telegrams, if you will going back and forth in inside the secretary of state embassies worldwide. [00:15:43] Today they're considered to be quite secure, but with quantum computing what's gonna happen. So there are a lot of people out there right now who are working on trying to figure out how can we come up with an algorithm that works today with our digital computers and can be easily solved by quantum computer. [00:16:06] We have a pretty good idea of how quantum computers are going to work in the future, how they kind of work right now, but this really gets us to the next level, which is kind of cool. Franklin. That's a, a little bit here about cybersecurity. Well, how about you and your password? How does this all tie in? [00:16:26] Well, there are a few standards out there that people have been trying to pass is it's no longer the four character password you might remember. Oh, it needs to be eight to 10 characters, random mix of upper lowercase, special digits, character numbers. Right? You remember those? And you should change it every 30 days. [00:16:45] And those recommendations changed about three or four years ago when the national Institute of standards and technology said, Hey guys, uh, pass phrase is much better than the, what we've been doing because people are gonna remember it and it can be longer. So if you are using like, I have some pass phrases I use that are 30 characters or more. [00:17:09] And I mix up the case and I mix up mix ins on special characters and some numbers, but it's a phrase that I can remember and I have different phrases for different websites. Cause I use a password manager right now. I have about 3,100 entries in my password manager. That's a lot. And I bet you have a lot more passwords or at least a lot more websites and accounts than you realize. [00:17:40] And so that gets to be a real problem. Well, how do you make all of this work and make it easy for people? One of the ways that, uh, that. They're looking at using is something called the Fido alliances, um, technique. And the idea behind Fido is actually similar to what I do right now. Cause I use one password.com. [00:18:03] I have an app on my phone and the phone goes ahead and gives me the password. In fact, it'll. Put it in. I have plugins in my browsers. It'll put it right into the password form on the website. And then it'll ask me on my phone. Hey, is that really you? And I'll say yes, using duo and TA I'm logged in it's it's really quite cool. [00:18:28] Well, Fido is a little different than that, but kind of the same, the whole idea behind Fido is you registered a website and the website will send a request to the Fido app. That's on your phone. So now on your phone, you'll use biometrics or maybe, uh, one time pass key, you know, those six digit keys that change every 30 seconds. [00:18:54] And so now you, you, uh, on your phone, you say, yeah, yeah, yeah. That's me. That's good. That's me. Yeah. Okay. And then the app will exchange with the website using public key cryptography. A public key and it's gonna be unique public key for that website. So it'll generate a private key and a public key for that website. [00:19:17] And now TA a, the website does not have your password and cannot get your password. And anytime you log in, it's going to ask you on your smartphone. Is this. And there there's ways beyond smartphones. And if you wanna find out more about passwords, I've got, again, that free, special report, just Craig peterson.com. [00:19:42] Email me, just email me@craigpeterson.com and I'll make sure we send that off to you and explains a lot about passwords and current technology. So Fido is one way of doing this and a few different companies have gone ahead and have invested some. Into final registration, because it requires changes on the websites as well in order to. [00:20:08] With Fido. Now you might use a pin, you might use the biometrics, et cetera, but apple has decided they've come up with something even better. Now there's still a lot of questions about what apple is doing, but they are rolling it into the next release of iOS and also of Mac operating system. And you'll be able to use that to secure. [00:20:31] Log into websites. I think Apple's gonna get a lot of traction on this and I think it's gonna be better for all of us involved here. We'll see. There's still a lot of UN unanswered questions, but I'll, I'll keep you up to date on this whole password technology stick around. [00:20:51] There are ways for us to communicate nowadays easy ways, but are, are the easy ways, the best ways, kind of the question here, frankly. And part of this answer has to do with WhatsApp and we'll talk right now. [00:21:07] Many people have asked me about secure messaging. You probably know by now that sending text messages is not secure. [00:21:18] In fact, it could be illegal if you have any personal information about. Patients or maybe employees, you just can't send those over open channels. So what apple has done for instance is they've got their messaging app and if the message is green, it's just reminding you that this is a text message. Now they stuck with green because that was kind of the industry's standard. [00:21:45] Green does not mean safe in the apple world when it comes to iMessage. Blue does. So they've got end to end encryption. So if the message is blue, that means the encryptions in place from side to side, there are on the other end of the spectrum. There are apps like telegram, which are not. Particularly safe. [00:22:06] Now, telegram has pulled up it socks a little bit here, but in order to have end to end encryption and telegram, you have to manually turn it on. It is not on by default. I also personally don't trust telegram because of their background, things that they've done in the past. So, you know, avoid that. [00:22:28] WhatsApp is something I've been asked about. I had a family member of a service member who was overseas, ask if WhatsApp was safe for them to communicate on cuz they didn't want third parties picking. You know, private messages, things you say and do online with friends and family are not necessarily things there are for public consumption. [00:22:51] So the answer that I gave was, well, yeah, kind of, you might remember Facebook getting, uh, WhatsApp. They bought it and deciding they were going to make some changes to the privacy settings in. now that was really a big mistake. They said we're gonna add advertisements. Well, how are you going to effectively advertise? [00:23:15] If you don't know what we're talking about, have you noticed advertising platforms? If you look up something or someone else in your house looks up something, if your neighbors are looking up, so. They assume that you might be interested in it as well. So what do they do? They go ahead and show you ads for that brand new pair of socks that you never really cared about, but because the algorithms in the background figured, well, yeah, that's what you've been talking about. [00:23:45] Well, let's pass out your pair of socks. So if Facebook is going to. Add into WhatsApp, what's going to happen. Are they going to be monitoring what you're saying? And then sending you some of these messages, right? These ads, because of that, a lot of people started looking for a more secure. Platform and that's frankly, where Moxi Marlin spike comes in kind of a fun name, the bloom in this case, but he started a company called signal. [00:24:21] He didn't just start it. He wrote the code for it, the server code, everything. And the whole idea behind signal was to have a guaranteed safe end to end way to communicate. A a third party with a friend, a relative, et cetera. So signal is something that I've used in the past. And I used from time to time now, as well, depending on who I'm talking to. [00:24:49] And it does allow you to send messages. It does allow you to talk. You can do all kinds of stuff with it. So now, now there's an issue with signal. It's disappointing. Moxi has stepped down from running signal. There's a company behind it in January, 2022. And he said, you know, the company's begin off. They can run themselves. [00:25:12] He's still on the board of direct. And the guy who's currently the head of signal is also a very privacy kind of focused guy, which is really good too signal by the way is free. And you can get it for pretty much any platform you would care to have it for a very, very nice piece of software. I like what they've done. [00:25:34] Now the problem is that some of those people at signal have decided that they should have a way of making payments inside signal. So a few months ago, they went ahead and added into signal, a piece of software that allows you to send. Payments online. Now this is a little concerning, uh, and the let's talk about some of the reasons for the concern. [00:26:06] Basically what we're seeing is a cryptocurrency that Moxi himself helped to put in place now, you know, I guess that's good cuz he understands it. It's supposedly a cryptocurrency that is privacy. Focused. And that's a good thing. Well, what type of crypto is it? That's privacy focused. And how good is it going to be? [00:26:33] You know, those are all good questions, but here's the biggest problem. I think that comes from this. We've got our friends at Facebook, again, trying to add crypto payments to their various messenger and, and other products. We're seeing that from a lot of these communication systems, cuz they can skim a little off the top legally, right. [00:26:55] Charge you a fee and then make their money that way. But. What happens when you put it into an encrypted messaging app? Well, bottom line, a lot of bad things can happen here because now all of a sudden you come under financial regulations, right? Because you are performing a financial. Function. So now potentially here, there could be criminal misuse of the app because you could have ransomware and they say, reach us on signal. [00:27:34] Here's our signal account. And go ahead and send us crypto. it's called mobile coin by the way, this particular cryptocurrency. Uh, so now all of a sudden you are opening up the possibility of all kinds of bad things happening and your app signal, which was originally great for messaging now being used nefariously. [00:27:59] I think that's a real problem. Now, when it comes to money transfer functions with cryptocurrencies to say that they're anonymous, I think is a hundred percent a misnomer because it it's really pseudo anonymous. It's never completely anonymous. So now you've increased the legal attack surface here. So now the various regulators and countries around the world can say, Hey. [00:28:28] This is no longer just a messaging app. You are using it to send money. We wanna track all money transactions. Right. And so what does that mean? Well, that means now we need to be able to break the encryption or need to shut down your app, or you need to stop the ability to send money. So the concern right now with signal is we really could have some legal problems with signal. [00:28:56] And we could potentially cause some real life harm. On the other side of, this is what Moi Marlin spike has been really driving with signal over the years, which is we don't want anyone to be able to break into signal. So there's a particularly one Israeli based company that sells tools that you can buy that allow you to break into smartphone. [00:29:24] And they're used by everybody from criminals. You can even buy some of these things on eBay. And they're used also by law enforcement agencies. So he found that there was a bug in one of the libraries that's used by this Israeli soft. To where that causes it to crash. And so he puts some code into signal, at least he threatened to that would cause any of the scanning software that tries to break into your smartphone to fail to crash. [00:29:56] Yeah. Yeah. Kind of cool. Greg Peterson here on online, Craig peterson.com and really you are not alone. [00:30:14] I got some good news about ransomware and some bad news about B E C business email compromise. In fact, I got a call just this, uh, just this week from someone who had in fact again, had their operating account emptied. [00:30:31] Ransomware is a real problem, but it, it's interesting to watch it as it's evolved over the years. [00:30:40] We're now seeing crackdowns driving down ransomware profits. Yes, indeed. Ransomware's ROI is dropping the return on investment. And so what we're starting to see is a drive towards more. Business email compromise attack. So we'll talk about those, what those are. And I have a couple of clients now that became clients because of the business email compromises that happened to them. [00:31:15] A great article that was in this week's newsletter. You should have received it Tuesday morning from me. If you are signed up for the free newsletter. Craig peterson.com/subscribe. You'll get these usually Tuesday morning. It's my insider show notes. So you can kind of get up to speed on some of the articles I'm talking about during the week that I talk about on the radio. [00:31:43] And of course talk about here on the radio show and podcast and everything else as well. So what we're seeing here, according to dark readings, editor, Becky Bracken is some major changes, a pivot by the bad guys, because, uh, at the RSA conference, they're saying that law enforcement crackdowns try cryptocurrency regulations. [00:32:11] We've been talking about that today and ransomware as a service operator. Downs are driving the return on investment for ransomware operations across the world all the way across the globe. So what is ransomware as a service? I think that's a good place to start because that has really been an Albert Cross Albert Cross around our next for a long time. [00:32:36] The idea with ransomware is they get you to download some software, run some software that you really should not be running. That makes sense to you. So you get this software on your computer, it exfil trades files. So in other words, it takes files that you have sends them. Off to the bad guys. And then once it's done that, so it'll send like any word files, it finds Excel, other files. [00:33:06] It might find interesting, uh, once it's done that, then it goes ahead and encrypts those files. So you no longer have access to them and it doesn't just do them on your computer. If you share a drive, let's say you've got a, uh, Gdrive or something else on your computer that is being mounted from either another computer or maybe a server. [00:33:31] It will go ahead and do the same. With those files. And remember it, isn't just encrypting because if you have a good backup and by the way, most businesses that I've come into do not have a good backup, which is a real problem because their, their backups fail. They haven't run. I, I had one case where we helped the business out and it had been a year and a half since they had a successful backup and they had no. [00:34:00] They were dutifully carrying home. Uh, these USB drives every day, plug in a new one in, and the backups were not running. Absolutely amazing. So anyhow, ransomware is a service then. Well, so they they've encrypted your files. They've exfiltrated. In other words, they've taken your files and then they demand a. [00:34:24] So usually it's like this red screen that comes up and says, Hey, uh, you know, all your files are belong to us and you need to contact us. So they have, uh, people who help you buy Bitcoin or whatever they're looking for. Usually it's Bitcoin and send the Bitcoin to them. And then they'll give you, uh, what's hopefully a decryption. [00:34:50] Now what's particularly interesting about these decryption keys is they work about half of the time. So in other words, about half of the time, you'll get all your data back about half the time. You will not, it's just not good. So if you are a small operator, if you are just a small, bad guy and it's you and maybe somebody else helping you, you got your nephew there helping you out. [00:35:14] How are you going to. Help these people that you're ransoming by the cryptocurrency. How are you going to threaten them with release of their documents online? Unless you have a staff of people to really help you out here? Well, that's where ransomware's a service comes in. The whole idea behind Raz is. [00:35:38] You can just be a one man shop. And all you have to do is get someone to open this file. So you go ahead and register with the ransomware service provider and they give you the software and you embed your little key in there, so they know it's you. And then you send it off in an email. You, you might try and mess with those people to get them to do something they shouldn't do. [00:36:03] And. That's all you have to do because once somebody opens up that file that you sent them, it's in the hand of these service guys and ransomwares the service guys. So the, these ransomwares of service people will do all of the tech support. They'll help people buy the Bitcoin. They'll help them pay the ransom. [00:36:25] They'll help them recover files, you know, to a certain extent. Right. Does this make sense to you? Yeah, it's kinda crazy. Now I wanna offer you, I I've got this document about the new rules for backup and again, it's free. You can get it. No problem. Just go ahead and email me, me@craigpeterson.com m@craigpeterson.com because the backups are so important and. [00:36:52] Just like password rules have changed. The rules have changed for backups as well. So just drop me an email me@craigpeterson.com and ask for it and we'll make sure we send it off to you and is not trying to sell you more stuff. Okay. Uh, it's really is explaining the whole thing for you. I'm not holding anything back. [00:37:11] Well, these ransoms, the service operators, then get the payment from you and then pay a percentage anywhere from 80% to 50%, sometimes even lower to the person who ransom due. Isn't that just wonderful. So our law enforcement people, as well as in other countries have been going after the ransomware as a service providers, because if they can shut down. [00:37:40] These RAs guys just shutting. One of them down can shut down thousands of small ransomware people. Isn't that cool works really, really well. So they have been shut down. Many of them there's one that just popped its head back up again. After about six months, we'll see how far they get, but it is a very big. [00:38:06] Uh, blow to the whole industry, you know, ransomware really because of these O as a service operators has become a centralized business. So there's a small number of operators responsible for the majority of these thousands of hundreds of thousands of attacks. Really. It's probably worse. So couple of dis big groups are left the KTI group and lock bit, and they've got more than 50% of the share of ransomware attacks in the first half of 2022. [00:38:40] But now they're going after them. The feds. And I think that makes a whole lot of sense, right. Because who do you go for while you go for the people who are causing the most harm and that's certainly them. So I expect they'll be shut down sometimes, sometimes soon, too. So. Ransomware had its moment over the last couple of years, still a lot of ransomware out there, still a lot of problems, but now we're seeing B C business, email compromise tactics, and I did a. [00:39:14] At television appearance, where I was working with the, um, the, the newsmaker or whatever they call them, right. Talking heads on that TV show and explaining what was happening. And the most standard tactic right now is the gift card swindle. I should put together a little video on this one, but it was all, it's all about tricking employees into buying bogus gift cards. [00:39:43] So this, this good old fashioned Grif is still working. And what happened in our case is it, it was actually one of the newscasters who got an email, supposedly from someone else saying, Hey, Uh, you know, we wanna celebrate everybody. And in order to do that, I wanna give 'em all gift cards. So can you go out and buy gift cards? [00:40:10] And so we messed around with them. It was really kind of fun and said, okay, uh, you know, what denomination, how many do you think we need? Uh, who do you think we should give them to? And of course we knew what we were doing. Their English grammar was not very good. And it was really obvious that this was not. [00:40:30] The person they were pretending to be. So that happens and it happens a lot. They got into a business email account, the email account of that newscaster. So they were able to go through their email, figure out who else was in the business, who was a trusted source inside of the business. So they could pretend that, uh, that they were that newscaster and send emails to this trusted source. [00:41:01] And today these business email compromise attacks are aimed at the financial supply chain. And once these threat actors are inside, they look for opportunities to spoof vendor emails, to send payments to controlled accounts. And the worst case I know of of this is a company that sent $45 million. To a scammer. [00:41:28] And what happened here is the, this woman pretended to be the CEO who was out of the country at the time and got the CFO to wire the money to her. Uh, an interesting story. We'll have to tell it to you sometime, but it it's a real problem. And we just had another one. We've had them in school districts, look, 'em up online, do a duck dot, go search for them and you'll find them right. [00:41:56] Left and center because social engineering works. And frankly, business email compromise is a clear threat to businesses everywhere. I, I, as I mentioned, we had one listens to the show, contact us just last week. Again, $40,000 taken out of the operating account. We had another one that had a, I think it was $120,000 taken out of the operating account. [00:42:25] And another one that had about $80,000 taken out of the operating account. Make sure you're on my newsletter. even the free one. I do weekly free trainings. Craig peterson.com. Make sure you subscribe now. [00:42:43] Facebook's about 18 years old coming on 20 Facebook has a lot of data. How much stuff have you given Facebook? You know, did you fall victim for that? Hey, upload your contacts. We'll find your friends. Well, they don't know where your data is.  [00:43:00] There is an article that had appeared on a line from our friends over at, I think it was, yeah. Let me see here. Yeah. Yeah. Motherboard. I was right. And motherboards reporting that Facebook doesn't know what it does with your data or. It goes now, you know, there's always a lot of rumors about different companies and particularly when they're big company and the, the news headlines are kind of grabbing your attention. [00:43:34] And certainly Facebook can be one of those companies. So where did motherboard get this opinion about Facebook? Just being completely clueless about your personal. well, it came from a leaked document. Yeah, exactly. So I, we find out a lot of stuff like that. Right. I used to follow a, a website about companies that were going to go under and they posted internal memos. [00:44:08] It basically got sued out of existence, but there's no way that Facebook is gonna be able to Sue this one out of existence because they are describing this as. Internally as a tsunami of privacy regulations all over the world. So of course, if you're older, we used to call those TIAL waves, but think of what the implication there is of a tsunami coming in and just overwhelming everything. [00:44:37] So Facebook, internally they're engineers are trying to figure out, okay, so how do we deal? People's personal data. It's not categorized in ways that regulators want to control it. Now there's a huge problem right there. You've got third party data. You've got first party data. You've got sensitive categories, data. [00:45:01] They might know what religion you are, what your persuasions are in various different ways. There's a lot of things they might know about you. How are they all CATA categorized? Now we've got the European union. With their gen general data protection regulation. The GDPR we talked about when it came into effect back in 2018, and I've helped a few companies to comply with that. [00:45:26] That's not my specialty. My specialty is the cybersecurity side. But in article five, this European law mandates that personal data must be collected for specified explicit and legitimate purposes and not further processed in a manner that is incompatible with those purposes. So what that means is that every piece of data, like where you are using Facebook or your religious orientation, Can only be collected and used for a specific purpose and not reused for another purpose. [00:46:04] So there's an example here that vice is giving in past Facebook, took the phone number that users provided to protect their accounts with two factor authentication and fed it to its people, you know, feature as well as. Advertisers. Yeah. Interesting. Eh, so Gizmoto with the help of academic researchers caught Facebook doing this, and eventually the company had to stop the practice. [00:46:31] Cuz this goes back to the earlier days where Facebook would say, Hey, find out if your friends are on Facebook, upload your contacts right now. And most people. Right. What did you know back then about trying to keep your data private, to try and stop the proliferation of information about you online and nothing. [00:46:53] Right? I think I probably even uploaded it back then thinking, well, that'd be nice to see if I got friends here. We can start chatting, et cetera. Well, according to legal experts that were interviewed by motherboard who wrote this article and has a copy of the internal me, uh, memo, this European regulation specifically prohibits that kind of repurposing of your phone number of trying to put together the social graph and the leak document shows that Facebook may not even have the ability to limit. [00:47:28] how it handles users data. Now I was on a number of radio stations this week, talking about this and the example I gave, I is just look at an average business from the time it start, you know, Facebook started how right. Well, you scrape in pictures of young women off of Harvard universities. Main catalog, right. [00:47:52] Contact page, and then asking people, well, what do you think of this rate? This person rate that person and off they go, right. Trying to rate them. Yeah, yeah, yeah. All that matters to a woman, at least according to mark Zuckerberg or all that matters about a woman is how she looks. Right. Do I think she's pretty or not ridiculous what he was doing? [00:48:13] It just, oh, that's Zuckerberg, right? That's. Who he is not a great guy anyways. So you go from stealing pictures of young ladies asking people to rate them, putting together some class information and stuff there at Harvard, and then moving on to other universities and then opening up even wider and wider. [00:48:37] And of course, that also created demand because you can't get on. If you're not at one of the universities that we have set it up for. And then you continue to grow. You're adding these universities, certain you're starting to collect data and you're making more money than God. So what do you do? Well, you don't have to worry about inefficiencies. [00:48:58] I'll tell you that. Right. One thing you don't have to do is worry about, oh, GE we've got a lot of redundant work going on here. We've got a lot of teams working on basically the same. No, you've got more money than you can possibly shake a stick at. So now you go ahead and send that, uh, money to this group or that group. [00:49:20] And they put together all of the basic information, right. That, that they want. They are. Pulling it out of this database and that database, and they're doing some correlation writing some really cool sequel queries with some incredible joins and everything else. Right. And now that becomes part of the main code for Facebook. [00:49:43] And then Facebook goes on to the next little project and they do the same thing. Then the next project, then the next project. And then someone comes along and says, uh, Hey, we. This feature, that feature for advertisers and then in that goes, and then along comes candidate Obama. And, uh, they, one of the groups inside Facebook says, yeah, yeah, yeah, here, here we go. [00:50:07] Here's all of the information we have about everybody and it's free. Don't worry about it. Right. And then when Trump actually bought it and hired a company to try and process some of that information he got in trouble. No, no, no, but, but the Obama. The whole campaign could get access to anything they wanted to, again, because the data wasn't controlled, they had no idea who was doing what with the data. [00:50:34] And according to this internal memo, they still don't know. They don't even know if they can possibly, uh, comply with these regulations, not just in Europe, but we have regulations in pretty much all of the 50 states in the us Canada of course, has their own Australia, New Zealand think about all the places Facebook makes a lot of. [00:50:59] So here's a quote from that we build systems with open borders. The result of these open systems and open culture is well described with an analogy. Imagine you hold a bottle of ink in your hand, the bottle of ink is a mixture of all kinds of user data. You pour that ink into a lake of water. Okay. And it flows every. [00:51:22] The document red. Right. So how do you put that ink back in the bottle, in the right bottle? How do you organize it again? So that it only flows to the allowed places in the lake? They're totally right about that. Where did they collect it from it? Apparently they don't even know where they got some of this information. [00:51:43] This data from kind of reminds me of the no fly list. Right. You don't know you're on it and you can't get yourself off of it. Right. It is kind of crazy. So this document that we're talking about was written last year by. Privacy engineers on the ad and business product team, whose mission is to make meaningful connections between people and businesses and which quote sits at the center of a monetization strategy monetization strategy. [00:52:10] And is the engine that powers Facebook's growth. interesting, interesting problems. And, and I see this being a problem well into the future for more and more of these companies, look at Twitter as an example that we've all heard about a lot lately. And I've talked about as well along comes Elon Musk and he says, well, wait a minute now. [00:52:32] Now I can make Twitter way more profitable. We're gonna get rid of however many people it's well over a thousand, and then we are going to hire more people. We're gonna start charging. We're gonna be more efficient. You can bet all of these redundancies that are in Facebook are also there on. and Twitter also has to comply with all of these regulations that Facebook is kind of freaking out about. [00:53:00] Well, it, for really a very good reason. So this document is available to anybody who wants to look at it. I'm looking at it right now, talking about regulatory landscape and the fundamental problems Facebook's data lake. And this is a problem that most companies have not. As bad as Facebook does, but most companies, right. [00:53:25] You grow. I, I have yet to walk into a business that needs help with cybersecurity and find everything in place as it should be, because it grew organically. Right. You, you started out with a little consumer firewall, router and wifi, and then you added to it and you put a switch here and you added another switch behind that and move things around. [00:53:48] Apparently looting is one of the benefits of being a Russian soldier. And according to the reports coming out of Ukraine, they've been doing it a lot, but there's a tech angle on here that is really turning the tables on these Russian looters. [00:54:04] Thanks for being with me today. I really appreciate it. And I'm honored, frankly, to be in front of this micro. , this is really something, you know, we, we know in wars, there are people that loot and typically the various militaries try and make sure, at least recently that that looting is kept to an absolute minimum. [00:54:27] Certainly the Americans, the British, even the Nazis during world war II, the, the, uh, the socialists they're in. Germany, uh, they, they tried to stop some of the looting that was going on. I, I think that's probably a very good thing, right. Because what you end up with is just all of these locals that are just totally upset with you. [00:54:56] I found a great article on the guardian and there's a village. Had been occupied for about a month by Russian troops and the people came back, they are just shocked to see what happened. They're giving a few examples of different towns. They found that alcohol was stolen and they left empty bottles behind food rappers, cigarette buts, thrown all over the place in apartments and homes. [00:55:25] Piles of feces blocking the toilets, family photographs torn, thrown around the house. They took away all of the clothes. This is a code from one of the people, literally everything, male and female coats, boots, shirts, jackets, even my dresses and lingerie. This is really, really something. The SIUs didn't do this, but now Russian. [00:55:49] Military apparently does. So over the past couple of weeks, there've been reporting from numerous places where Russian troops had occupied Ukrainian territory and the guardian, which is this UK newspaper collected evidences suggests looting by Russian forces was not merely a case of a few way, word soldiers, but a systematic part of Russian military behavior across multiple towns. [00:56:16] And villages. That's absolutely amazing. Another quote here, people saw the Russian soldiers loading everything onto Euro trucks, everything they could get their hands on a dozen houses on the villages. Main street had been looted as well as the shops. Other villagers reported losing washing machines, food laptops, even as sofa, air conditioners. [00:56:41] Being shipped back, just like, you know, you might use ups here, they have their equivalent over there. A lady here who was the head teacher in the school. She came back in, of course, found her home Lood and in the head teacher's office. she found an open pair of scissors that had been jammed into a plasma screen that was left behind because if they can't steal it, they're gonna destroy it. [00:57:07] They don't only leave anything behind. They found the Russians had taken most of the computers, the projectors and other electronic equipment. It, it, it's incredible. So let's talk about the turnaround here. A little. You might have heard stories about some of these bad guys that have smashed and grabbed their way into apple stores. [00:57:27] So they get into the apple store. They grab laptops on iPads, no longer iPods, cuz they don't make those anymore. And I phones. And they take them and they run with them. Well, nowadays there's not a whole lot of use for those. Now what they have been doing, some of these bad guys is, is they take some parts and use them in stolen equipment. [00:57:53] They sell them on the used market, et cetera. But when you're talking about something specific, like an iPhone that needs specific activation. Completely different problem arises for these guys because that iPhone needs to have a SIM card in order to get onto the cell network. And it also has built in serial numbers. [00:58:16] So what happens in those cases while apple goes ahead and disables them. So as soon as they connect to the internet, let's say they put 'em on wifi. They don't get a SIM card. They don't. service from T-Mobile or Verizon or whoever it might be. So now they disconnect to the wifi and it calls home, cuz it's gonna get updates. [00:58:36] So on download stuff from the app store and they find that it's been bricked. Now you can do that with a lot of mobile device managers that are available for. All kinds of equipment nowadays, but certainly apple equipment where if a phone is lost or stolen or a laptop or other pieces of equipment, you can get on the MDM and disable it, have it remotely erased, et cetera. [00:59:02] Now, police have had some interesting problems with that. Because a bad guy might go ahead and erase a smartphone. That's in the evidence locker at the police station. So they're, they're doing things like putting them into Fairday cages or static bags or other things to try and stop that. So I think we've established here that the higher tech equipment is pretty well protected. [00:59:26] You steal it. It's not gonna do you much. Good. So one of the things the Russian stole when they were in, uh, it's called, uh, I think you pronounce it. Uh, Mela me pole, uh, which is again, a Erian city is they stole all of the equipment from a farm equipment dealership and shipped it to Chenia. Now that's according to a source in, uh, a businessman in the area that CNN is reporting on. [00:59:59] So they shipped this equipment. We're talking about combines harvesters worth 300 grand a piece. They shipped it 700 miles. and the thieves were ultimately unable to use the equipment, cuz it had been locked remotely. So think about agriculture equipment that John Deere, in this case, these pieces of equipment, they, they drive themselves. [01:00:26] It's autonomous. It goes up and down the fields. Goes any pattern that you want to it'll bring itself within a foot or an inch of your boundaries, right. Of your property being very, very efficient the whole time, whether it's planting or harvesting, et cetera. And that's just a phenomenal thing because it saves so much time for the farmer makes it easier to do the companies like John Deere. [01:00:52] Want to sell as many pieces of this equipment as they possibly can. And farming is known to be a, what not terribly profitable business. It certainly isn't like Facebook. So how can they get this expensive equipment into the hands of a lot of farmers? Well, what they do is they. So you can lease the equipment through leasing company or maybe directly from the manufacturer and now you're off and running. [01:01:20] But what happens if the lease isn't paid now? It's one thing. If you don't pay your lease on a $2,000 laptop, right? They're probably not gonna come hunting for you, but when you're talking about a $300,000 harvester, they're more interested. So the leasing company. Has titled to the equipment and the leasing company can shut it off remotely. [01:01:46] Right? You see where I'm going with this so that they can get their equipment in the hands of more farmers cuz the farmers can lease it. It costs them less. They don't have to have a big cash payment. Right? You see how this all works. So when the Russian forces stole this equipment, that's valued. Total value here is about $5 million. [01:02:07] They were able to shut it all. And obviously, if you can't start the engine, because it's all shut off and it's all run by computers nowadays, and you know, there's pros and cons to that. I think there's a lot of cons, but, uh, what are you gonna do? How's that gonna work for you? Well, it. Isn't going to work for you. [01:02:28] And they were able to track it. It had GPS trackers find out exactly where it was. That's how they know it was taken to Chenia and could be controlled remotely. And in this case, how'd they control it. Well, they completely. Shut it off. Even if they sell the harvesters for spare parts, they'll learn some money, but they sure can be able to sell 'em for the 300 grand that they were actually worth. [01:02:54] Hey, stick around. We'll be right back and visit me online@craigpeterson.com. If you sign up there, you'll be able to get my insider show note. And every week I have a quick five. Training right there in your emails, Craig Peter san.com. That's S O N in case you're wondering. [01:03:20] If you've been worried about ransomware, you are right to worry. It's up. It's costly. And we're gonna talk about that right now. What are the stats? What can you do? What happens if you do get hacked? Interesting world. [01:03:36] Ransomware has been a very long running problem. I remember a client of ours, a car dealership who we had gone in. [01:03:47] We had improved all of their systems and their security and one of their. People who was actually a senior manager, ended up downloading a piece of ransomware, one of these encrypted ones and opened it up and his machine, all of a sudden TA, guess what it had ransomware on it. One of those big reds. [01:04:09] Greens that say pay up is send us this much Bitcoin. And here's our address. Right. All of that sort of stuff. And he called us up and said, what what's going on here? What happened? Well, first of all, don't bring your own machine into the office. Secondly, don't open up particularly encrypted files using the password that they gave. [01:04:32] and thirdly, we stopped it automatically. It did not spread. We were able to completely restore his computer. Now let's consider here at the consequences of what happened. So he obviously was scared. Uh, and within a matter of a couple of hours, we actually had him back to where he was and it didn't spread. [01:05:00] So the consequences there, they, they weren't that bad. But how about if it had gotten worse? How about if they ransomware. Also before it started holding his computer ransom, went out and found all of the data about their customers. Right. Would, do you think an auto dealership would love to hear that all of their customer data was stolen and released all of the personal data of all of their customers? [01:05:27] Right? Obviously not. So there's a potential cost there. And then how long do you think it would take a normal company? That thinks they have backups to get back online. Well, I can tell you it'll take quite a while because the biggest problem is most backups don't work. We have yet to go into a business that was actually doing backups that would work to help restore them. [01:05:54] And if you're interested, I can send you, I I've got something. I wrote up. Be glad to email it back to you. Uh, obviously as usual, no charge. and you'll be able to go into that and figure out what you should do. Cause I, I break it down into the different types of backups and why you might want to use them or why you might not want to use them, but ransomware. [01:06:18] Is a kind of a pernicious nasty little thing, particularly nowadays, because it's two, two factor, right. First is they've encrypted your data. You can't get to it. And then the second side of that is okay, well, I can't get to my data and now they're threatening to hold my data ransom or they'll release. So they they'll put it out there. [01:06:42] And of course, if you're in a regulated industry, which actually car dealers are because they deal with financial transactions, leases, loans, that sort of thing, uh, you can lose your license for your business. You can U lose your ability to go ahead and frankly, uh, make loans and work with financial companies and financial instruments. [01:07:06] It could be a very, very big. so there are a lot of potential things that can happen all the way from losing your reputation as a business or an individual losing all of the money in your operating account. And we, again, we've got a client that, uh, we picked up afterwards. That, uh, yes, indeed. They lost all of the money in their operating account. [01:07:31] And, uh, then how do you make payroll? How do you do things? Well, there's a new study that came out from checkpoint. Checkpoint is one of the original firewall companies and they had a look at ransomware. What are the costs of ransomware? Now bottom line, I'm looking at some stats here on a couple of different sites. [01:07:52] Uh, one is by the way, KTI, which is a big ransomware gang that also got hacked after they said we are going to attack anyone that. Uh, that doesn't defend Vlad's invasion of Ukraine, and then they got hacked and their information was released, but here's ransomware statistics. This is from cloud words. Uh, first of all, the largest ransom demand is $50 million. [01:08:20] And that was in 2021 to Acer big computer company. Uh, 37% of businesses were hit by ransomware. In 2021. This is amazing. They're they're expecting by 2031. So in about a decade, ransomware is gonna be costing about $265 billion a year. Now on average, uh, Ransomware costs businesses. 1.8, 5 million to recover from an attack. [01:08:52] Now that's obviously not a one or two person place, but think of the car dealer again, how much money are they going to make over the year or over the life of the business? Right? If you're a car dealer, you have a license to print money, right? You you're selling car model or cars from manufacturer X. And now you have the right to do that and they can remove that. [01:09:15] Right? How many tens, hundreds of millions of dollars might that end up costing you? Yeah. Big deal. Total cost of ransomware last year, 20 billion. Now these are the interesting statistics here right now. So pay closer attention to this 32% of ransomware victims paid a ransom demand. So about her third paid ransom demand. [01:09:40] Last. it's it's actually down. Cuz my recollection is it used to be about 50% would pay a ransom. Now on average that one third of victims that paid a ransom only recovered 65% of their data. Now that differs from a number I've been using from the FBI. That's a little bit older that was saying it's it's a little, little better than 50%, but 65% of paying victims recovered their data. [01:10:11] Now isn't that absolutely amazing. Now 57% of companies are able to recover the data using a cloud backup. Now think about the different types of backup cloud backup is something that can work pretty well if you're a home user, but how long did it take for your system to get backed? Probably took weeks, right? [01:10:34] For a, a regular computer over a regular internet line. Now restoring from backup's gonna be faster because your down link is usually faster than your uplink. That's not true for businesses that have real internet service, like, uh, ours. It it's the same bandwidth up as it is down. But it can take again, days or weeks to try and recover your machine. [01:10:57] So it's very, very expensive. And I wish I had more time to go into this, but looking at the costs here and the fact that insurance companies are no longer paying out for a lot of these ransomware attacks, it could be incredibly expensive for you incredibly. So here you. The number one business types by industry for ransomware tax retail. [01:11:31] That makes sense. Doesn't it. Real estate. Electrical contractors, law firms and wholesale building materials. Isn't that interesting? And that's probably because none of these people are really aware, conscious of doing what, of keeping their data secure of having a good it team, a good it department. So there's your bottom line. [01:11:58] Uh, those are the guys that are getting hit. The most, the numbers are increasing dramatically and your costs are not just in the money. You might pay as a ransom. And so, as it turns out in pretty much every case prevention. Is less expensive and much better than the cure of trying to pay ransom or trying to restore from backups. [01:12:24] Hey, you're listening to Craig Peterson. You can get my weekly show notes by just going to Craig peterson.com. And I'll also send you my special report on how to do passwords stick around will be right back. [01:12:42] You know, you and I have talked about passwords before the way to generate them and how important they are. And we we'll go over that again a little bit in just a second, but there is a new standard out there that will eliminate the need for passwords. [01:12:59] I remember, I think the only system I've ever really used that did not require passwords was the IBM 360. [01:13:09] Yeah, 360, you know, you punch up the cards, all of the JCL you feed the card deck in and off it goes. And does this little thing that was a different day, a different era. When I started in college in university, we. We had remote systems, timeshare systems that we could log into. And there weren't much in the line of password requirements in, but you had a username. [01:13:38] You had a simple password. And I remember one of our instructors, his name was Robert, Andrew Lang. And, uh, his password was always some sort of a combination of RA Lang. So it was always easy to guess what his, what his password was. Today, it has gotten a lot worse today. We have devices with us all of the time. [01:14:01] You might be wearing a smart watch. That requires a password. You of course probably have a smart phone. That's also maybe requiring a password, certainly after boots nowadays they use fingerprints or facial recognition, which is handy, but has its own drawbacks. But how about the websites? You're going to the systems you're using when you're at work and logging in, they all require passwords. [01:14:31] And usernames of some sort or another well, apple, Google, and Microsoft have all committed to expanding their support for a standard. That's actually been out there for, for a few years. It's called the Fido standard. And the idea behind this is that you don't have to have a password in order to log. Now that's really kind of an interesting thing, right? [01:14:59] Just looking at it because we're, we're so used to having this password only authentic. And of course the, the thing to do there is make sure you have for your password, multiple words in the password, it should really be a pass phrase. And between the words put in special characters or numbers, maybe mix. [01:15:21] Upper lowercase a little bit. In those words, those are the best passwords, you know, 20 characters, 30 characters long. And then if you have to have a pin, I typically use a 12 digit pin. And how do I remember all of these? Cuz I use a completely different password for every website and right now, Let me pull it up. [01:15:43] I'm using one password dot com's password manager. And my main password for that is about 25 characters long. And I have thirty one hundred and thirty five. Entries here in my password manager, 3,100. That is a whole lot of passwords, right? As well as, um, software licenses and a few other things in there. [01:16:11] That's how we remember them is using a password manager. One password.com is my favorite. Now, obviously I don't make any money by referring you there. I, I really do like that. Uh, some others that I've liked in the past include last pass, but they really messed. With some of their cybersecurity last year and I lost, lost my faith in it. [01:16:33] So now what they're trying to do is make these websites that we go to as well as some apps to have a consistent, secure, and passwordless sign in. and they're gonna make it available to consumers across all kinds of devices and platforms. That's why you've got apple, Google, and Microsoft all committing to it. [01:16:56] And you can bet everybody else is going to follow along because there's hundreds of other companies that have decided they're gonna work with the Fido Alliance and they're gonna create this passwordless future. Which I like this idea. So how does this work? Well, basically you need to have a smartphone. [01:17:16] This is, I'm just gonna go with the most standard

Hoy toca hablar de mensajería, hace pocos días salió la noticia “Telegram Premium” que supone este movimiento de telegram respecto al resto, ya sabéis que existe por ejemplo WhatsApp Business, y con IOS 16 Apple va potencia mas iMessage, esta claro que las cosas estan cambiando en este tipo de apps de mensajería que usamos a diario. Hoy debatimos al respecto y comentamos cual usamos y como lo gestionamos y cuales no usamos. Ahora disfrutar de este episodio, un saludo Applelianos/as. //Enlaces https://www.xataka.com/aplicaciones/telegram-premium-oficial-cuanto-cuesta-todas-funciones-premium-que-incluye https://business.whatsapp.com //Donde encontrarnos Canal Twitch Oficial https://www.twitch.tv/applelianosdirectos Grupo Del Podcast Telegram Privado https://t.me/+dWwwAUelYx83ODU0 Canal Calidad FLAC https://t.me/ApplelianosFLAC Mi Shop Amazon https://amzn.to/30sYcbB Twitter Oficial https://twitter.com/ApplelianosPod  Apple Podcasts https://podcasts.apple.com/es/podcast/applelianos-podcast/id993909563 Ivoox https://www.ivoox.com/podcast-applelianos-podcast_sq_f1170563_1.html Spotify https://open.spotify.com/show/2P1alAORWd9CaW7Fws2Fyd?si=6Lj9RFMyTlK8VFwr9LgoOw  Youtube https://www.youtube.com/c/ApplelianosApplelianos/featured

Yo era de las que por mucho se rehusaba a implementar WhatsApp para atención al cliente, hasta que me hice esta pregunta: ¿a cuántas personas estoy dejando de ayudar? Esta herramienta me ha funcionado de maravilla, nos permite tener una conversación mucho más directa, personalizada e inmediata. ¡Haz play y conoce un poco más sobre cómo gestionamos WhatsApp y MessageBird! RECURSOS ➡ ¿Qué se puede lograr en marketing con WhatsApp Business API? ➡ Guía de WhatsApp Business: qué es, funciones y estrategias ➡ Vender con WhatsApp Business MÁS INFO: Este es el podcast de Convierte Más con Vilma Núñez. Cada día te esperamos con un nuevo episodio lleno de ideas y tips de marketing que harán crecer tu negocio. Para más información, puedes consultar estos enlaces: ➡ Sitio web ➡ Cursos ➡ Plantillas y recursos ¡SÍGUENOS! ➡ Instagram: @Conviertemas + @Vilmanunez ➡ Facebook: Convierte Más + Vilma Núñez ―――――――――――――――――――――――――――――――― Y no olvides suscribirte y valorar nuestro podcast ★★★★★ ――――――――――――――――――――――――――――――――