Podcasts about areej abuali

"If you build it, they will come," right? Haha, no chance. Fostering a truly respectful, supportive, and helpful community full of brand advocates and topic experts is no mean feat—and even harder when you're entering a competitive arena or starting from scratch... but the results, both emotional and statistical, speak for themselves when you get it right.We spoke to Women in Tech SEO's Areej AbuAli about her experience building her global community of passionate and supportive women, what drove her to get started, what lessons she's learned in the process, and what she's still learning today. This is a must-listen for anyone trying to build a community of any kind—Areej really is one of the foremost voices on the topic.What you will learn in this episode:The many and varied benefits of building a community for a brandHow to establish rules and guidelines—and the importance of doing soHow to make a niche community appealing to allWhich brands are doing a great job with their communitiesHow to celebrate exceptional members of the community—and deal with problematic onesHow best to approach community monetization, if at allAnd much more!About Claire Carlile (Host)Claire Carlile is a Chartered Marketer (MCIM) and is BrightLocal's Local Search Expert. Her work at Claire Carlile Marketing, where she helps businesses of all sizes make the most of the local search opportunity, allows her to provide real-world skills and expertise to what BrightLocal does.About Areej AbuAli (Guest)Areej AbuAli is the founder of Women in Tech SEO, a global digital marketing community. Founded in 2019, Women in Tech SEO has over 10,000 global members and 60,000 followers who connect through online groups and in-person conferences in the UK, Europe, and the USA. Areej is an international speaker, a Google Women Techmaker ambassador, and a UN Women UK delegate.Resources from this episode:Women in Tech SEO Community: https://www.womenintechseo.com/"Community Building for Marketers" by Areej AbuAli - coming March 3rd, 2025: https://www.amazon.co.uk/Community-Building-Marketers-Connect-Engage/dp/1398616931/Buffer Community: https://buffer.com/communityHubSpot Community: https://community.hubspot.com/Sanity.io Developer Community: https://www.sanity.io/exchange/communityBrightLocal Local Pack: https://www.facebook.com/groups/thelocalpack/AD - Local Marketing Industry Survey: Agency Edition: https://www.brightlocal.com/research/local-marketing-industry-survey-agencies/About Adventures in Local MarketingAdventures in Local Marketing is *the* podcast for local marketers, hosted by industry expert and popular speaker, Claire Carlile*.Claire chats to a smorgasbord of marketers from various different backgrounds, who each bring their unique insight into facets of the local marketing landscape.*Sadly, this is the last episode of Adventures in Local Marketing hosted by Claire Carlile. We thank Claire for all her hard work picking the brains of experts in the industry, and wish her the best for the future. The BrightLocal Podcast will be back in the new year—watch this space!

We're not crying, you are… Welcome to the final episode of The Girls in Marketing Podcast Season 5! Today, Olivia sits down to revisit your favourite podcast episodes from this season. It's no secret that Season 5 has officially been the biggest season of The Girls in Marketing Podcast so far, hitting 150,000 listens! It's been an amazing season filled with marketing advice from the best minds in marketing and we have loved every single episode we have recorded. In today's episode, we are going to be diving back into your favourite moments from this Season. From creative discussions with Jo Bird to SEO strategies with Areej AbuAli, we really did cover a lot this season. Make sure to check out our sponsors for this season: Find out more about Hostinger here⁠⁠⁠⁠⁠

Areej AbuAli, Founder of Women in Tech SEO, talks about something we immigrants sometimes gloss over. The tendency to pause everything because we feel like we are on the clock. We've got a deadline. We've got to get that Permanent Residency. We've got to get that citizenship. And I don't fault anyone. I've been guilty of this, too. Heck, I still am. But maybe every now and then, take a pause. Breathe. Live. Areej moved from Egypt to the United Kingdom as an international student. And she joins me on The Newcomers Podcast to chat about: * The advantages of immigrating as a student* Dealing with the pressure of switching from a student visa to a work visa* Dealing with the survival mentality that hits first-generation immigrants* Cultural shocks* Areej as a fresh-to-the-UK immigrant vs. Areej as an experienced immigrant, and more. Did you find this interesting? Please share with someone else who might find it helpful.Did you read it?If you got this email in error or no longer wish to receive emails from The Newcomers Podcast, Substack has a sweet and easy way to unsubscribe. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thenewcomerspod.com

Find out more about Hostinger here⁠⁠

Is it time to expand your SEO outlook? See why taking a holistic approach to SEO works. Wix's Mordy Oberstein and Crystal Carter bake some high-quality holistic SEO goodies made from SEO approaches, not just from a tactical standpoint but from a comprehensive perspective.  Manick Bhan joins to cover the four main holistic SEO pillars: authority, content, technicals, and UX.  We explore how SEO involves not only on-page elements and technical aspects but also how these factors integrate into the overall practice of your business and brand in this week's episode of SERP's Up! Key Segments [00:03:23] What's On This Episode of SERP's Up? [00:04:37] Focus Topic of the Week: Holistic SEO [00:18:52] Focus Topic Guest: Manick Bhan [00:20:02] Four Main Pillars of Holistic SEO  w/ Manick Bhan [00:24:50] Going, Going Google [00:35:25] Snappy News [00:42:53] Follow of the Week Hosts, Guests, & Featured People: Mordy Oberstein Crystal Carter Manick Bhan Areej Abuali Resources: SERP's Up Podcast Wix SEO Learning Hub Searchlight SEO Newsletter SEO Resource Center LinkGraph What does Google I/O 2024 mean for SEOs? Web Results Filter Chrome Extension News: New Google Search AI features to help you plan, research and learn Google rolls out AI Overviews in US with more countries coming soon Remove Your Content From Google's AI Overviews How to remove content and links from Google's AI Overviews by using ‘preview controls' like nosnippet, data-nosnippet, and max-snippet [Case Study]

In today's episode of the Internet Marketing Podcast we're joined by Areej AbuAli and Kirsty Hulse to talk about building successful communities. We discuss their hugely popular in-person live events – Women in Tech SEO and Confidence Live - and discuss the challenges and rewards of the online communities that sit alongside them. If you're keen to know more about nurturing communities and the insider view on the realities of event organising, this episode is for you.In this episode:00:30 The origins and mission of Confidence Live, focusing on giving back to the community and maintaining not-for-profit status.10:15 Charting the organic growth of Women in Tech SEO and responding to community demands in building the organisation.13:08 Exploring the formation of engaged communities.16:48 The challenges of running in person events – maintaining integrity and comercialisation. Resources mentioned in this episode:https://self-compassion.org/ https://freelancecoalition.org/ More about our guests:Areej is a seasoned industry speaker and the proud creator of Women in Tech SEO, a global community of women in Technical SEO and marketing. WTS was founded in May 2019 and has since grown to more than 7,000 global members and 40,000 followers. Areej has spoken at conferences such as the Festival of Marketing, BrightonSEO and MozCon.Connect with Areej here: https://www.linkedin.com/in/areejabuali/https://www.womenintechseo.com/ Kirsty Hulse is an award-winning Confidence Coach, motivational speaker, and the creator of Confidence Live, a 1000 delegate conference that attracts some of the world's leading speakers & wellbeing experts. She has trained 40,000+ people in companies like LinkedIn, Amazon and Spotify and has spoken in over 30 countries. Connect with Kirsty here: https://www.linkedin.com/in/kirsty-hulse/https://www.confidencelive.com/ To find out more about us and the show visit https://internetmarketingpodcast.orgLike and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show. Connect with us if you'd like to work with us, you'd like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…https://www.linkedin.com/in/kelvinnewman/https://twitter.com/kelvinnewman Hosted on Acast. See acast.com/privacy for more information. Hosted on Acast. See acast.com/privacy for more information.

In this final episode of the year 2023, discover Areej's wins and setbacks during the past year and celebrate with her the new initiatives. A couple of months away from our 5 year anniversary we already have much to rejoice about. Areej and Isaline share what's next for the podcast in 2024.You can connect with Areej through her LinkedIn and Twitter/X and her Website.You can connect with Isaline through her LinkedIn and Twitter/X and her Website.You find this episode transcript and all other transcripts on WTS Website.Introducing #WTSPodcastThe Women in Tech SEO Podcast is THE podcast starring women in the SEO industry. We're on a mission to amplify all the brilliant women in our industry! Our guests share their story with us and what empowers them. Each episode provides you with tips and resources on how to navigate your career in your own way.

For this session, we had 3 verifiable SEO legends take to the virtual stage.  Azeem Ahmad is a digital marketer with almost ten years experience in multichannel marketing, currently working at ASSA ABLOY. Crystal Carter is the Head of SEO Communications at Wix who loves to help SEOs and Wix users understand how to drive digital results. Areej AbuAli, is an SEO consultant, the founder of independent agency, Crawlina, and the founder and chief community builder at Women In Tech SEO – a global community for women in the Technical SEO field. This Q&A panel covered how AI has impacted SEO, and what you can do about it. Highlights included:

EDGE of the web host Erin Sparks welcomes back guest Areej AbuAli on this episode. Are you in control of your indexing on Google? Areej gives her professional insight on being in control of your indexability on Google. Bonus: Impact of ChatGPT to SEO's? Tune in as they discuss the current state of Google's approach on indexing… right here on the EDGE! [00:02:40] Introducing Areej AbuAli  [00:04:07] Controlling Crawlability and Indexability [00:07:37] Google Filtering Indexing? [00:09:50] Google's Control on Content [00:12:17] EDGE of the Web Title Sponsor: Site Strategics [00:13:06] Utilizing ChatGPT at Scale  [00:17:13] The Ethical Dilemma surrounding AI  [00:19:00] EDGE of the Web Sponsor: Wix [00:20:57] What Tools Strengthen your SEO Content? [00:24:46] Tips to Aspiring Tech SEO's  [00:29:08] Areej AbuAli pro advice   Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com  

We're back for another episode of hot SEO takes! This week, we're chatting all about technical SEO audits with two fantastic guests: Patrick Hathaway, Director at Sitebulb (https://sitebulb.com/), and Areej AbuAli, founder of Crawlina (https://www.crawlina.com/) and the Women in Tech SEO community (https://www.womenintechseo.com/.) Here's what we'll cover as we dig deep into insights for executing and sharing a well-prioritized, stakeholder-friendly technical audit: 1:02 There are many approaches to technical SEO audits — what's your definition? 8:13 What's the best way to prioritize the issues and opportunities you discover? 11:59 How do you tailor your audit for product and development stakeholders to meet their needs? 26:01 What's your best tip for helping a technical SEO audit stand out? Have burning #SeoQuestions? You can always drop us a line at https://thegray.company/ask-seo-questions! We have plenty of opinions outside of YouTube, too! Get in on the convo by following us on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo). Plus, don't forget to check in with our team panelists on Twitter for a steady stream of SEO know-how: Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOAMA #OSEOO #DigitalMarketing #SEOAudit #TechnicalSEO #WebsiteAudit Meta Description: In this episode of burning insights, we're chatting all about leveling up technical SEO audits with expert guests Patrick Hathaway and Areej AbuAli.

This week, Jack Chambers-Ward welcomes fellow Candourlorian Emma-Jane Stogdon (Content Specialist at Candour) to the podcast to discuss their highlights from BrightonSEO April 2023. Their highlights include: Areej Abuali's keynote speech Azeem, Andi & Fabio's equality session Crawl budgets with Sally Raymer Y U No Reply by Bibi the Link Builder Jack beating Mordy Oberstein 4-0 at cornhole And much more! For all of the links, show notes and transcript, please go to search.withcandour.co.uk

Erin Sparks welcomes guest Areej AbuAli, founder of Crawlina and Women in Tech SEO, to discuss her entrepreneurial journey, what it's like to grow a community from scratch, the importance of mentorship, and some of the challenges women face in the SEO industry. Join them as they explore what it's like being an entrepreneur. . . on the EDGE! [00:02:43] Introducing Areej AbuAli [00:05:25] Interest in Technical SEO [00:07:36] Computer Engineering and SEO? [00:08:54] Education in SEO [00:11:01] Enterprise vs. Mid Market/SMB [00:14:35] Technical SEO for the Enterprise [00:16:13] EDGE of the Web Title Sponsor: Site Strategics [00:17:10] The Entrepreneurial Journey [00:19:57] Women in Tech SEO Community [00:22:52] The Challenges of Being a Woman in SEO [00:26:47] EDGE of the Web Sponsor: Wix [00:27:21] Women in Technical SEO Festival [00:29:15] WTS Mentoring Focus [00:33:17] EDGE of the Web Sponsor: SE Ranking [00:34:25] Going International Thanks to our sponsors! Site Strategics https://www.sitestrategics.com Wix: http://edgeofthewebradio.com/wix SE Ranking: https://edgeofthewebradio.com/seranking Follow Guest https://www.twitter.com/areej_abuali https://www.linkedin.com/in/areejabuali/ womenintechseo.com crawlina.com Would love it if you'd give us a rating on ratethispodcast.com/edge!

This episode of Opinionated SEO Opinions focuses on people management and SEO with two brilliant guests, Glenn McMurry (https://www.linkedin.com/in/glen-mcmurry-2b69011b/ ), Director of Organic Acquisition at Bumble, and Areej AbuAli (https://www.linkedin.com/in/areejabuali/), Founder of Crawlina (https://www.crawlina.com/) and Women in Tech SEO (https://www.womenintechseo.com/). Our guests shared their insights on being a part of various team structures and navigating the challenges that come as an SEO moves up the career ladder. Here are the questions covered in this episode: 03:02 Q1: What team structures have you been a part of? What did the team dynamics look like, and what worked/didn't, in your experience? 20:53 Q2: What are the biggest challenges when moving from independent contributor to management? How do you move from SME to Manager with minimal pain? 32:27 Q3: How do you manage teams where you don't have personal experience as an SME in that field? 37:52 Q4: What recommendations do you have for getting managerial buy-in to grow the SEO team? 41:38 Q5: Do management best practices differ for remote SEO teams? How? If you have more #SEOquestions, send them our way at https://thegray.company/ask-seo-questions And don't forget to follow TGDC on LinkedIn (https://www.linkedin.com/company/graydotco/ ) and Twitter (https://twitter.com/GrayDotCo), and don't miss out on our insights. You can also find us with the following Twitter handles, and reach out to further discuss what we covered! Tory Gray (https://twitter.com/torylynne ) Sam Torres (https://twitter.com/samtorresatl ) Begum Kaya (https://twitter.com/begumkayaseo ) #SEO #SEOCareer #SEOAMA #PeopleManagement #SEOPeopleManagement #SEOTeams #SEOManager

Episode #25 of the SEO Podcast by #SEOSLY features a special guest - Areej AbuAli - founder of Women in Tech SEO and probably one of the most prominent people in SEO. Women in Tech SEO is a global community aimed at women in the Technical SEO field, to discuss, share and learn from one another. The aim is to empower each other in a positive, inspiring, and beneficial way, and to help build our network and accelerate our careers. Whether you're freelance, agency-side, or client-side, this community welcomes women in all stages of their Technical SEO career to share their knowledge and learn from one another. Follow Areej Areej's Website: https://www.crawlina.com/ Follow Areej on LinkedIn: https://www.linkedin.com/in/areejabuali/ Follow Areej on Twitter: https://twitter.com/areej_abuali Join the Women in Tech SEO community: https://www.womenintechseo.com/join/ Follow Olga Zarr or hire Olga to help you with SEO Follow me on Twitter: https://twitter.com/olgazarr My SEO newsletter: https://seosly.com/newsletter/ My SEO Podcast: https://seosly.com/podcast/ To learn even more, go to https://seosly.com/blog/ You can hire me: https://seosly.com/hire-me/ Want to learn more about me? Check this: https://seosly.com/seo-consultant/ Want to contact me? Feel free to reach out at olga@seosly.com The SEO Podcast by #SEOSLY is kindly sponsored by JetOctopus, an awesome cloud-based crawler and log file analyzed. Make sure to check JetOctopus and make your technical SEO easy: https://seosly.com/jetoctopus/

In episode 80, Areej AbuAli Head of SEO at Papier stops by to chat about the strategies, wins, and challenges that an in-house SEO team can experience.We discuss how to foster relationships within an organization to ensure things are getting done and what you can do to navigate relationships with different departments to keep resources flowing.Areej also shares her thoughts on Google's new Helpful Content Update and gives her prediction of what online shopping will look like this holiday season.(0:00) Intro(1:35) In-House SEO Misconceptions(2:41) Advantages & Disadvantages of In-House SEO(3:56) Biggest Challenges in In-House SEO(5:19) Winning the Fight for Resources(6:38) Developing Relationships with Your In-House Team[8:40) Helpful Content Update(10:21) Can You Trust Google?(11:53) SEO is Always Changing(13:30) How Do You Help Each Department In Your Organization(15:33) How Does Seasonality Impact SEO?(17:00) Consumer Behavior This Holiday Season(20:10) How To Manage Up as an In-House SEO(22:30) Advice For Working With An Agency(25:20) Rapid Fire Ranking

Sarah chats with Areej about toxic feelings we can have around money sometimes, why we have them and what we can do to combat them.About Areej:Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the global Women in Tech SEO community and has been in the digital marketing industry for 8+ years. Where to find Areej:@areej_abuali on Twitter Areej's Website About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Twitter - @sarahmcduk, @sulemantazmin & @seomindsetpodWebsite - https://www.tazminsuleman.com/Instagram - @tazminsuleman, @sarahmcduk & @seomindsetpodEmail - theseomindsetpodcast@gmail.comResources used for episodeAbout Areej AbuAli - Hiya! I'm Areej, thank you for visiting my personal website. Based in the UK, I'm an SEO Consultant where I focus on all things technical and on-site SEO. I've worked client-side and agency-side across the property, health, fashion and travel industry. The bigger and messier a site is, the happier I am!Women in Tech SEO - Hello

Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field. In this episode we discuss: Where the idea for Women in Tech SEO came from The stress and joy of hosting a conference (alongside a full time job!) Lessons and learnings from the biggest WTSEO event The challenges of race in marketing Will we ever be ‘done' with diversity Moving from agency to in house SEO Running SEO from a big brand in a hyper competitive space The challenges of managing SEO for a VC funded start up Why the tech rather than marketing team may be the natural home for tech SEO Areej AbuAli Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the Women in Tech SEO community which is a support network aimed for women in the Technical SEO field. She has been in the industry for the past 8 years and has spoken at conferences such as SMX, BrightonSEO and MozCon. Find Areej on: Her website, Women in Tech SEO, Twitter, LinkedIn Important Links Women in Tech SEO Digital Marketing Strategy Course My Digital Marketing Strategy Course in partnership with the University of Vaasa in Finland is available now via Teachable for just €249. It's perfect for small business owners, entrepreneurs and those who want to get a better understanding of what marketing strategy is and how to embed that strategy across an organisation. Sign up for the programme here: https://univaasa.teachable.com/p/digital-marketing-strategy Andi Jarvis If you have any questions or want to talk about anything that was discussed in the show, the best place to get me is on Twitter or LinkedIn. If you don't get the podcast emailed to you (and a monthly newsletter) you can sign up for it on the Eximo Marketing website. Make sure you subscribe to get the podcast every fortnight and if you enjoyed the show, please give it a 5* rating. Andi Jarvis, Eximo Marketing.

Today is Wednesday, January 12th, and I'll be talking about Shopify, Server Logs, winners and losers from Google's December 2021 Product Review update, Google Search Operators, thread on all the different templates/checklists/flowcharts, women in tech SEO newsletter, and shocking, someone's site isn't getting indexed and John Mueller kindly responds.Full Show Notes / blog: https://opinionatedseo.com/s2e8Was there an algorithm update on the 11th?The guys over at Search Engine Roundtable may think so.https://www.seroundtable.com/google-search-ranking-update-january-11-32742.htmlYoast released an in depth article on SEO for Shopify.They cover everything from optimizing core web vitals, lazy loading images, how to blog with shopify, and of course, how to use their new app with Shopify. Yoast also announced version 17.9 of their plugin which integrates with Wincherhttps://yoast.com/shopify-seo/https://yoast.com/yoast-seo-17-9/Search Engine Land published an article on Monday about server logs.https://searchengineland.com/why-server-logs-matter-for-seo-378199Screaming frog Log File Analyzer had an update yesterday as well: https://www.screamingfrog.co.uk/log-file-analyser-4-0/#4.5Lily Ray tweeted about the winners and losers from Google's December 2021 Product Review update. https://twitter.com/lilyraynyc/status/1481354389004693507https://twitter.com/lilyraynyc/status/1467948310094823425 Looking to take some of your knowledge up a step - check out SEO nerd Switzerland meetup with Brenda Malone who will discuss Advanced Google Search Operators For Smarter SEO.https://twitter.com/SEOnerdSwitz/status/1481276706308689923Meetup Link: https://www.meetup.com/SEOnerdSwitzerland/events/282426514/Aleyda Slis shared a 2021 thread on all the different templates/checklists/flowcharts she's shared over the past year. It's an incredible thread full of amazing content for any SEO. https://twitter.com/aleyda/status/1477639252783828992Another newsletter to sign up for besides the #SEOFomo - is the women in tech SEO newsletter by Areej AbuAli. Help them get to 3K newsletter subscribers before their January edition, they're about 167 subscribers away!https://twitter.com/areej_abuali/status/1480984918012448770And what better way to end today's podcast than another - my site isn't getting indexed: Veerendar Sunkara said his site isn't getting indexed on Google, it's been 2 months. It's an Amazon affiliate blog. John Mueller chimed inhttps://twitter.com/iamveerendar/status/1481319335558021121

In this week's episode, we chat with Laura Hogan, Owner of Sweet Digital Agency, about running and scaling an agency. Where to find Laura: https://www.linkedin.com/in/lauralouseo/ (LinkedIn) https://twitter.com/lauralouise90 (Twitter) https://www.sweetdigital.co.uk/ (Website) Resources from the episode: https://www.searchenginejournal.com/ (Search Engine Journal) https://searchengineland.com/ (Search Engine Land) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: https://www.screamingfrog.co.uk/ (Website) https://www.linkedin.com/company/screaming-frog/ (LinkedIn) https://twitter.com/screamingfrog (Twitter) https://www.youtube.com/c/ScreamingFrogSEO (YouTube) https://www.facebook.com/screamingfrog/ (Facebook) --- Episode Transcript: Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli and I'm the founder of Women in Tech SEO and I am your host today. Today's episode is all about running and scaling an agency and joining me is the brilliant Laura Hogan, who is the founder of Sweet Digital. Hey Laura? Laura Hogan: Hey, are you all right? Areej: Yes, I'm good. Thanks. How are you? Laura: Good, thank you so much for having me on. Areej: Yes. Thank you so much for joining. I'm really, really excited about today's episode. We've worked together before through Women in Techs SEO initiatives so thank you for jumping on the podcast with us. Laura: Not a problem. Hopefully, I can give some useful information to people. Areej: I'm sure you will. Can you give a little bit of an overview about yourself and what you do and everything we want to know about Sweet Digital? Laura: Yes, so I launched Sweet two, two and a half, three years ago now. It started just me in my kitchen with my dog, and we're just under 10 people today. We've had some really lovely growth over the last couple of years. We're pretty much a full-service digital marketing agency. We have team members in the UK. One of our team members moved to Spain last year and then we've got a team in South Africa as well. Basically, anybody who's really good who wants a role, we don't really care where you live, which is brilliant. Areej: I Love that. Laura: Yes. It's so much fun. Areej: I remember a few-- I think maybe it was right before COVID, you were definitely much smaller then. How was COVID for you with the agency growth and how did that go? Laura: I think like every agency when it first hit and the UK closed down, there were definitely a few days of tears and a lot of panicking initially about what might happen. But you know what, I just put my big girl pants on and we knuckled down. There was only three of us in the company at the time that COVID first hit and we just knuckled down, and really worked on the sales, really worked on the partnerships that we had and really worked on making sure that we retained the client base that we did have. When COVID hit, our biggest clients were in leisure and hospitality and travel, which were probably- Areej: Oh no. Laura: -the hardest hit industries but we just supported our clients. I think that was the key thing. Nobody cancelled a contract with us, which we're so fortunate of. We worked with them to scale down their retainers for a bit, and to be there as that support for them. Obviously, in the meantime, we were working to...

In this week's episode, we chat with Giovanna Angulo, Associate SEO Director at Mediahub Global, about making technical SEO "make sense". Where to find Giovanna: https://www.linkedin.com/in/giovannaangulo/ (LinkedIn) https://twitter.com/giovanessaang/ (Twitter) https://giovannaangulo.com/ (Website) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: https://www.screamingfrog.co.uk/ (Website) https://www.linkedin.com/company/screaming-frog/ (LinkedIn) https://twitter.com/screamingfrog (Twitter) https://www.youtube.com/c/ScreamingFrogSEO (YouTube) https://www.facebook.com/screamingfrog/ (Facebook) --- Episode Transcript: Areej AbuAli: Hey, everyone. Welcome to a new episode of the Women in Tech SEO Podcast. I'm Areej AbuAli, and I'm the founder of Women In Tech SEO and your host today. Today's episode is all about making technical SEO make sense. Joining me is the brilliant Giovanna Angulo who is the SEO Director at Mediahub Global. Hey, Giovanna. Giovanna Angulo: Hello. How are you? Areej: I'm great. Thanks. It's so good to have you here with us. Giovanna: I'm so excited to have this topic talked about. Areej: I know. I loved how specific your pitch was. I was like, "Oh, my God, we have to have you in. This is amazing." Giovanna: Great. Areej: Do you want to start off by just telling us a little bit about you, and how you got into the world of SEO? Giovanna: My name is Giovanna Angulo. I've been an SEO for about six years now. Shockingly, it's been my only career, so I'm very lucky in that perspective. I think a lot of people fall into SEO later, or they do other digital marketing and then get into it. What's interesting, I'm now the national director out of a New York agency, at Mediahub Global. The way that I got into SEO was very interesting. I graduated with an Ad/PR degree. There was one SEO class at the time because it was still new, and we had to take it. I remember just hating that class. The woman, who taught it all talked about this agency that she had and her clients and thinks how proud she was. I was like, "I don't care about any of this." I said, "I don't know what I'm doing," but it's definitely not that. Then, I got bamboozled by an email talking about outreach and doing all these things. I said, "Oh, I've done that." My college job was as a leasing assistant. That sounds normal. I can build relationships. It turned out to be an entirely link-building-prospecting job. I ended up falling in love, and I understood why she had so much pride in this client work because you get that pride from when you do the SEO behind it. After a while, hindsight was 2020. At the moment, I was not thinking that was going to be my path. Areej: Wow. I've never even heard about an SEO course in university until this day. That's so interesting that you had to study it. Giovanna: It was new and something that I'm really proud that we were in is a very specific program at the University of Central Florida, which I give a lot of credit to. A lot of people don't usually, but I do. Areej: What advice would you give women who are considering just starting their SEO career today? Giovanna: I think the biggest thing, I would say, is to remember that your voice matters. That sounds really simple, but it really is. I think women and women in the tech industry or in the digital marketing industry have a...

In this week's episode, we chat with Beth Nunnington, PR Director at Journey Further about the importance of relevancy with digital PR. Where to find Beth: LinkedIn: https://www.linkedin.com/in/bethenynunnington/ Twitter: https://twitter.com/bethnunnington/ Resources from the episode: https://www.ibm.com/demos/live/natural-language-understanding/self-service/hom (Free relevancy tool) https://www.thedrum.com/news/2021/07/09/how-247-blinds-used-seo-put-competitors-the-shade (The Drum article) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: Website - https://www.screamingfrog.co.uk/ LinkedIn - https://www.linkedin.com/company/screaming-frog/ Twitter - https://twitter.com/screamingfrog YouTube - https://www.youtube.com/c/ScreamingFrogSEO Facebook - https://www.facebook.com/screamingfrog/ --- Episode Transcript: Areej AbuAli: Hey everyone, welcome to a new episode of the Women in Tech SEO podcast. My name is Areej AbuAli and I'm the founder of Women in Tech SEO and I'm your host in today's episode. Today's episode is all about relevancy in digital marketing and joining me is the brilliant Beth Nunnington who is the PR director at Journey Further. Hey, Beth. Beth Nunnington: Hi, Areej. How are you? Areej: I'm good. How are you? Beth: Yes, I'm good, thank you. I'm very excited to be having this conversation, to be having this chat. Areej: Yes, I'm so excited to have you on board. I love the Journey Further team. I'm part of the book club and I'm a huge fan of everything that you do. I recently joined your conference as well. I think it was a week ago? Beth: Yes, I saw you were there actually. Areej: Yes, I have so much stuff for everything you and the team produced. I'm excited to have you here with us. Beth: Thank you, that's fantastic. I'll have to let the marketing team know because they did put a lot of effort into that event. I'm glad you enjoyed it, I thought it was great as well. Areej: Yes, awesome. Well, can you let everyone know a little bit about yourself and how you got into the world of SEO? Beth: Yes, of course. I'm Beth, as she said, I'm the PR director here at a performance marketing agency, Journey Further. I was the first person into the PR team three years ago now, and now we're about to hit 25 people, which is fantastic. I'm very much in charge of the growth of the team, overseeing the running of everything that we're doing here and showing that we're delivering fantastic results for our clients. I my career in SEO over 10 years ago, now which does make me feel a bit old if I'm honest. I started as a new media exec for solicitors in Liverpool, so it's in-house. I was part of an internal marketing team that helped manage their external SEO agency. I wrote on-site content, I filmed a lot of video content as well and I manage their social media channels as well as dabbling in digital PR at times. That's when I realized I wanted to specialize in it, so I applied for a role at Epiphany, which at the time was one of the biggest search marketing agencies, which are based in Leeds. I got a job in the PR team there and there I worked my way up and I specialized in digital PR and learned a lot about SEO and link building. Then basically I moved to another agency then in Leeds and then I got offered the opportunity by Robin Skidmore who's our CEO at Journey Further to

In this week's episode, we chat with Billie Hyde, SEO Training Lead at The SEO Works about setting client expectations. Where to find Billie: Website: https://billiegeena.co.uk/ Twitter: https://twitter.com/billiegeena LinkedIn: https://www.linkedin.com/in/billie-hyde-a0396919a/ --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They are keen to support and promote technical SEO women in the industry, and would like to use this sponsor slot to offer an open invitation for contributors in the WTS community to write for the Screaming Frog blog. If you're keen on being heard by a large technical SEO audience, then do drop them an email with a pitch via support@screamingfrog.co.uk. Where to find Screaming Frog: Website - https://www.screamingfrog.co.uk/ LinkedIn - https://www.linkedin.com/company/screaming-frog/ Twitter - https://twitter.com/screamingfrog YouTube - https://www.youtube.com/c/ScreamingFrogSEO Facebook - https://www.facebook.com/screamingfrog/ --- Episode Transcript: Areej: Hey, everyone. Welcome to a new episode of the Women in Tech SEO podcast. I am Areej AbuAli, and I am the founder of Women in Tech SEO. Today's episode is all about setting client expectations. Joining me today is the brilliant Billie Hyde, who is SEO Training Lead at The SEO Works. Hey, Billie. Billie: Hi. How are you doing? Areej: I'm good. How are you? Billie: Brilliant, thank you. Areej: It's so great to have you with us. You're super, super active in the industry, you're so active in the community. I'm really, really happy that we get to talk together today on the WTSPodcast. Billie: Me too. I'm just fangirling over here. Areej: Well, can you tell everyone a little bit about you, and what you do, how you got into the world of SEO? Billie: Absolutely, yes. I'm Billie Hyde, or if you follow me anywhere online, it's Billie Geena. I can't use my real name because of SEO. There's a slightly more famous musician kind of guy with the same name, I'm the Training Lead at the SEO Works. My job is to basically find ways for us to do SEO more efficiently, teach their student department, as well as training people that are new to the industry, and getting them their start here a well. I have a split role, so I am also a senior account manager as well. I look after a handful of clients and have the usual stress that every agency SEO has basically as well. Areej: I can imagine. Have you always been agency side? Billie: No. I did use to work in-house. I did that for about a year. I'd worked on the training side there, after working as a content SEO for a while. In-house, at certain places, there's just very little growth, and you're stuck in a rut, so I tried agency. I don't think I'm ever going to go back, I don't know. Areej: Wow. I love it. I know it's very, very different for different people. Some people are more team in-house, and others are more team agency. I can imagine especially with your role being very training-driven, it completely makes sense to be on the agency side. I love that your company has a training lead role. That's really exciting. Billie: It's really fun. Like most places, SEO just took off for our agency over the pandemic, and because of the skills shortage, it just makes sense of having me do this to get people who aren't currently in the SEO world into it. It's been working really well for us. Areej: That makes a lot of sense because I know how difficult it is as well right now, recruitment, and hiring, and bringing on new people. The fact that you have dedicated time and resources to training people who might be new to SEO. That's such a critical role to have. Billie: Absolutely. It just makes sense. I just can't believe we didn't think of it before. Areej: What advice would you give for women who are starting in the

That's a wrap for season one! Thank you to all of the guests that have appears on season one of Search with Candour: Will Critchlow, Nathan Lomax, Emily Brady, Alex Holiman, Gianna Brachetti-Truskawa, Sophie Brannon, Bille Geena, Joe Lenton, Daniel Foley Carter, Dixon Jones, Dom Hodgeson, Jason Barnard, Judith Lewis, Chris Green, Simo Ahava, Krista Seiden, Mordy Oberstein, Roman Sadowski, Lily Ray, Areej AbuAli, Patrick Hathaway, Dawn Anderson, Andrew Optimsey, James Brockbank, Dan Taylor, Kristina Azarenko, Luke Carthy, Kevin Indig, Natalie Mott, Seb Atkinson, Aleyda Solis, Steven van Vessum, Sean Clark, Michael Curtis, Lexi Mills, Andrew Smith, Tom Haczewski. We'll join you for season 2 in early 2022, where Mark Williams-Cook will be joined by co-host Jack Chambers.

In this week's episode, we chat with Michelle Race, Senior Technical SEO at DeepCrawl about all things XML sitemaps. Where to find Michelle: Twitter: https://twitter.com/shellyweb --- Episode Sponsor This season has been sponsored by NOVOS. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists. Visit http://thisisnovos.com/ (thisisnovos.com) or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej: Hey everyone, welcome to a new episode of the Women in Tech SEO podcast, I'm Areej AbuAli. I am the founder of Women in Tech SEO. So, today's episode is one that I'm excited about. It's all about XML Sitemaps. And joining me today is the brilliant Michelle Race. She's a Senior Technical SEO at DeepCrawl.  Hey, Michelle! Michelle: Hello. How are you? Areej: I'm good. How are you doing? Michelle: I'm good, thank you. Areej: I was so excited when I saw that pitch come through because as geeky as it sounds, I love XML site maps. I love everything about them. So, I love the fact that you pitched that across. Thank you for that. Michelle: No worries, I feel like they are often a bit forgotten about. So, I wanted to try and change that. Areej: Yeah. So, can we get started by knowing a little bit more about you, how you got into the world of SEO? Michelle: Yeah, sure. So, after uni I worked at a few agencies as a front-end web developer, just building website templates. My last agency then decided to stop building websites and my boss at the time said "Oh, why don't you look into technical SEO?" as they didn't currently have an expert. It was a bit daunting at first, but knowing things that HTML helped a lot with understanding the basic tags. And then over the years, I taught myself with lots of help from Google Help forums and documentation, and I was Head of technical SEO there for quite a long time. But then in November last year, I joined DeepCrawl as a Senior Technical SEO and I work in a team of amazing technical SEOs and it's so fun. I love it. Areej: Yeah, you work with such awesome people, like some of the best women I know in tech SEO work there so I can imagine how amazing it is to be working alongside them. Michelle: Yeah, I feel very lucky. Areej: How did you find the whole, like, agency versus not agency life? Michelle: Yeah, it was a big change and at DeepCrawl I get to work with large enterprise clients and there's a lot of differences. So, it's really good. Areej: Yeah, I love that. I used to be agency side for a little bit over five years before I moved in-house, and I prefer in-house, and I can imagine how exciting it is in DeepCrawl getting to work with all kinds of clients as well. Michelle: Yes, definitely Areej: Awesome. And then like for women who are just starting in the industry, because with our audience base, we have women from all walks of life. Any advice you would give them? Michelle: So, I found it a lot easier to understand technical SEO knowing things like HTML and how a page should be structured. So, I'd recommend trying to learn the basics of things like HTML and also set up a website, if you can, because it's really good for testing and then obviously join communities like Women in Tech SEO. And also, Twitter is a great resource to follow experts and ask

In this week's episode, we chat with Beth Barnham, Technical SEO Specialist at Liberty Marketing about all things schema. Where to find Beth: Twitter: https://twitter.com/bethbarnham --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including Best Global SEO Agency of The Year 2 years running working with brands like Bloom & Wild and Not On The High Street. They are running an exclusive Shopify SEO roundtable for eCommerce leaders on September 23rd with limited spaces available. If you're interested, reach out to them via thisisnovos.com or message their co-founder Antonio Wedral on LinkedIn. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej: Hey, everyone, welcome to a new episode of the Women in Tech SEO podcast, I'm Areej AbuAli and I am the founder of Women in Tech SEO. Today's episode is all about schema. And joining me today is the brilliant Beth Barnham, who is the Technical SEO Specialist at Liberty Marketing. Hey, Beth! Beth: Hey, Areej. Thanks for having me. Areej: I'm so excited that we had a pitch come through about schema. So, thank you for pitching yourself forward. Beth: No, that's cool. It's really exciting and it's one of my favourite topics. So, anybody who knows me will know that I talk about it a lot because it's just really fun. And I like to just have a lot of fun with everything. That's all there is to say. Areej: So, can you tell us a little bit more about you and how you got into the world of SEO? Beth: Yeah, sure. So, I'm a Technical SEO Specialist at Liberty Marketing based in Cardiff at the moment, but I've got an agency background. So, when I finished uni, I knew that I wanted to work in digital marketing but wasn't really sure where. So, I kind of you know, digital marketing is kind of a massive sphere, isn't it? So, I went to an agency that as a graduate style scheme, and I worked through PPC, content, social media and SEO. And originally, I thought that social media was going to be what I wanted to do and ironically, I hate it now. So, I found SEO was something that I. I liked understanding how people got to where they did online without having to kind of pay for it. So, I knew I didn't focus on that element of it when I was in that agency. It paved the way, as a lot of SEOs say, and you just kind of find your way. Then I worked at another couple of agencies before I ended up at Liberty. And Liberty is kind of carved out my technical side, which is something that I love. And I just want to get as much exposure and understanding of tech as I can. So that's why the Women in Tech SEO is brilliant, because it gives you that exposure to other women in the industry. But also, there's a lot of chat with the tech side of things as well. So, it's perfect. Areej: Yeah. And how do you find working agency side? Beth: Well, I can't compare it with anything because I've only really worked agency-side apart from other non-digital jobs. So, I love it. I love the variety and my mind is really busy. So, I like to I can work in one industry in the morning and another in the afternoon and I get that exposure to all different industries, and I learn loads of different things that I wouldn't do before. So, I like that. And I like the difference and speaking with clients and just having like-minded people around. Sometimes you don't get in the house if it's a smaller team. So that's kind of my reason for an agency. But yeah, it's quite biased because I've only ever really been an agency. Areej: I did agency for five years before moving in-house. And there's so much that you learn when your agency side. With SEOs who are starting, for example, I always advise them to start with the...

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This week we speak to Katherine Ong, Owner of WO Strategies, about large scale website migrations. Where to find Katherine: Twitter: https://twitter.com/kwatier LinkedIn: https://www.linkedin.com/in/katherinewatier/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej: Welcome to a new episode of The Women in Tech SEO podcast, thank you so much for joining us. I'm Areej AbuAli and I am the founder of Women in Tech SEO. Today's episode is all about helping large websites with their SEO website migration's. And I am joined by the brilliant Katherine Watier Ong, who is the owner of WO Strategies. Hey, Katherine. Katherine: Hi, how are you? Areej: Yeah, I'm great, thanks. It's so good to have you here. Katherine: Yeah, thanks for having me on. Areej: I think you host a podcast of your own, don't you? Katherine: I do, yeah. I have 2, I decided to be an overachiever. I have one that's an Alexa flash briefing. It's a daily SEO tip though, although over the summer it's been very not daily. And then I have another podcast called Digital Marketing Victories where we talk about the soft skills you need to be successful as a digital marketer. Areej: Oh, I love that. I know that you shared a few of those episodes and yeah, I love them. And how does it feel to be on the other side? Katherine: Oh, I mean, it's great. I help clients with podcasts and so it kind of made sense to do a podcast myself. And then I used to do a lot of speaking at the Voice Summit. So again, it sort of made sense to have an Alexa Flash Briefing. So, I know the ins and outs of how to do that work, too. Areej: Yeah, awesome. Well, I'm happy to have you here with us. You are a super, super active member of the Women in Tech SEO community. And I would love everyone to know a little bit more about you and how you got into the world of SEO. Katherine: Sure. Yeah. So, I've been doing SEO for 17 years, though I've been marketing forever. I planned my first conference, and I was 13 and launched a non-profit when I was 16 and got press coverage and did events and, you know, eventually a newsletter anyway. And for the last five years, I've been running a solo organic traffic consultancy. So, I focus on anything with a search function in it and help clients be found organically. So that's Google, YouTube, Bing, Facebook, that kind of thing, but those are the three big ones, Google, YouTube, and Bing. Yeah, so that's me I love SEO, before I started my consultancy, I ran the online marketing and analytics team at Ketchum, the big PR firm, servicing their clients globally. So, my first year there, it was just me. They'd never have anybody that did SEO or analytics. So, they thought one was enough for all their clients globally. They have like 12 offices in China. So, I had sixty-five clients my first year and they weren't small, Gazprom and ConAgra, you know, this large. Anyway, eventually, we had a team of nine. Areej: Wow. How did it feel moving from such a big type of company and just starting your own thing? Katherine: You know, I mean, I love the experience at Ketchum for sure, but also agency work can just burn you...

This week we speak to Barb Davids, owner and SEO consultant at Compass Digital Strategies, about transparency and communication in client reporting. Where to find Barb: Website: https://compassdigitalstrategies.com/ Twitter: https://twitter.com/BarbDavids LinkedIn: https://www.linkedin.com/in/barbdavids/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Areej AbuAli: Hey, everyone, welcome to a new episode of the Women in Tech SEO podcast. I'm Areej AbuAli and I am the founder of Women in Tech SEO. Today's episode is all about transparency and communication in client reporting. Joining me today is the brilliant Barb Davids, who is the owner and SEO consultant at Compass Digital Strategies. Hey Barb! Barb Davids: Hey Areej, how are you? Areej AbuAli: I'm good. How are you? Barb Davids: Doing good. It's midweek. It's good. Areej AbuAli: I'm super excited to have you. You were just with us in WTS Workshop recently, so it's great to have you on the podcast as well. Barb Davids: Yeah, this is fun. Areej AbuAli: Can you tell everyone a little bit about you and what you do, how you got into the world of SEO? Barb Davids: Sure, I'd love to. So I started my business full time in November of 2019 and like a lot of people it was because I got fired. And very interestingly a lot of the people were just stunned that it even happened. And I just decided, OK, universe, I understand what is happening. Fine, I'll go out on my own because the reason that I was fired was for something that wasn't even my responsibility. So it was a little like weird and I didn't quite know how to handle it. And then I just chalked it up to being a universal thing like, hey, I got it, OK, I'm going out on my own. And then before that, for probably a good year, solid year, I had more clarity in what I wanted to do. And the idea was to work any time, anywhere. I wanted to just not sit behind a desk anymore. And when I started the concept of Compass Digital Strategies, although it didn't start out that way in terms of the name and what it did, but I started working towards that and specifically with photographers because I was a fitness photographer at the time. I've since closed the business, but I started working with other photographers and learning about SEO and trying to figure out specifically for this industry, what do I need to know to do? And then I found that other people were having the same problem. And I'm like, OK, well, if it's even difficult for me and I've been in the actual the digital marketing industry for well over twenty years, how hard is it for people who don't have any of that background? So it started that way and I started helping some people and things kind of grew. And then Compass Digital Strategies kind of evolved. And now I do different businesses do some client work. Some of them I do it for them. And then sometimes I have consulting so people will do their own SEO, but with my guidance and sometimes I'll get in and do the things for them just to help them out. But basically they're learning it as they go and they do the SEO tasks. It's helpful because a lot of people don't know...

In Episode 73 of The Redirect Podcast, our special guest is Areej AbuAli from Women in Tech SEO, to share with you all more about this great organization that highlights and supports women in the technical SEO field. We share in-depth talks on why the organization was started and learn more about gender gaps that are present within the SEO industry.

This week we speak to Lidia Infante, Senior International Strategist at Rise At Seven, about how to succeed when working in SEO markets where you don't speak the language. Where to find Lidia: Twitter: https://twitter.com/LidiaInfanteM LinkedIn: https://www.linkedin.com/in/lidiainfante/ --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript: Sarah: Hello, and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, and the wonderful Areej AbuAli. Today, we have a wonderful guest lined up for you. And that is Lidia Infante who has been in SEO for seven years working in-house for media outlets, B2B and e-commerce sites. She moved from Barcelona to Sheffield to join the agency world at Rise at Seven. This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread,  NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Sarah: Now I imagine that Sheffield is very different to Barcelona. Lidia: It's very, very different. It's not as rainy as I was expecting to be fair, but it's still not warm and sunny. Sarah: Ah, so you were, you warned about the British UK weather before moving over? Lidia: I was told it was going to be miserable. We kind of just feel like Brits enjoy complaining about the weather rather than the weather being awful. Sarah: Would you be able to give our listeners a brief overview of yourself and what you do and sort of like how you got into this world of SEO? Lidia: So I work as senior international strategies that writes a seven, which means that I work with a digital strategy for global brands and I'm also running our European expansion, which means that I'm sort of managing the Germans strategies, the strategies we're currently hiring for Spanish strategies as well. And this involves a lot of analyzing the claim performance reporting, communicating, checking that everything's on track. And then we're actually impacting the business bottom line, not just like. Building links for the sake of building links or building content for the sake of building content. And I came into SEO in a bit of a weird, funny way. I was working in PPC as many of us do, but we never really talked about it. I was working in PPC for an international e-commerce site, where, when I decided to found my own women's rights magazine, I wanted to do something really light, really funny that wasn't very brainy and difficult. Just something that was really approachable like, Everybody to get what women's rights are about and what feminism is about. And that was at the time where Facebook was sending traffic cutting traffic to publishers. So I realized that SEO was, it had a lot of...

This week we speak to Rejoice Ojiaku, SEO Manager & Co-Founder of B-DigitalUK, all about what keyword mapping is and why it is important. We also test her on her Disney knowledge (there is a tenuous link) and what inspires/empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/RejiYates LinkedIn: https://www.linkedin.com/in/rejiaku/ --- About B-DigitalUK A social platform created for Black people to highlight and display specialist roles within marketing & advertising. Where to find B-DigitalUK: Instagram: https://www.instagram.com/b_digitaluk/ Facebook: https://www.facebook.com/BDigitallUK Twitter: https://twitter.com/bdigital_uk LinkedIn: https://www.linkedin.com/company/b-digitaluk/ --- Episode Transcript: This transcript is generated using an automated third party tool so will not be 100% accurate. Sarah: Hello, and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO content executive at Holland and Barrett, and the wonderful Areej AbuAli, who is an SEO Consultant and the founder of the glorious Women in Tech SEO community. This week, we have Rejoice Ojiaku, who is an SEO Manager experienced in technical and content SEO. And she's also the co-founder of B-Digital UK, which is a marketing and advertising platform catered to the black demographic to inspire and educate. Good morning to the both of you. Areej: Good morning. I'm so excited to be here and I'm so happy that rejoice is joining us today. Rejoice: I'm very excited to be here. This is very, very exciting. Thank you for having me. Areej: We love having you here and Rejoice, you know, that we absolutely love involving you in as many projects and initiatives and events that we have to get started. I think it would be great for our audience to learn more about you and what got you into SEO in the first place. Rejoice: Yeah. So I got into SEO after my marketing masters, and it was meant to be a graduate rotational program, but they sort of left me in SEO for six months, which was meant to be three. So by the six months I sort of fell in love with SEO. It was ideally where I wanted to sit because. I find that SEO is a good mix of it. And marketing and this sort of does give me all that, you know, analytical skills and I get to sort of play around with websites. I get to sort of look at coding things that I was interested in. And from there I sort of continued to stick with SEO. There's so much to learn and I guess, because it's ever changing so many things coming in, going out I do kind of like that fast pace thinking about SEO. So there's so many layers to it, which I really like to explore. So that's where I found my SEO love, I guess. Areej: Yeah, I love that. And I love everything that you do with B-Digital UK. So if you can tell our audience more about what it is and what inspired you to start this in the first place. Rejoice: So B-Digital UK was sort of started when I, myself and my friend Wilhemina went to the Women in Tech SEO conference.  And I absolutely love the idea of an initiative that was catered to women, but in all things, I guess myself and Wilhelmina, we always look out for how many black people are present in SEO. And we saw that there weren't a lot of black women and women in attendance. And then we were sort of asking questions. Like, do we actually know any black person in digital marketing, just in general. And we didn't, and we couldn't actually say who we knew that was involved in digital marketing or someone that was up there. We already knew about the other counterparts, all the white people who are. So prominent within the space. So that's when we decided we should create a platform that educates and inspires digital marketers who are already in the industry and people who are coming into the industry. So we wanted to show students. That marketing and advertising is a viable career. And you can take all those...

In this week's episode, Sarah and Areej chat to Natalie Mott, freelance SEO consultant, about all things core web vitals. We also find out what inspires Natalie and what empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/njmott LinkedIn: https://www.linkedin.com/in/natalie-mott/ Core Web Vitals Resources: https://web.dev/ (https://web.dev/) - All Google's guidance on Core Web Vitals https://web.dev/chrome-ux-report-data-studio-dashboard/ (https://web.dev/chrome-ux-report-data-studio-dashboard/) - Google's own Data Studio dashboard for tracking stats from the CrUX report https://developers.google.com/speed/docs/insights/v5/get-started (https://developers.google.com/speed/docs/insights/v5/get-started) - Link PageSpeed Insights with ScreamingFrog to pull CrUX data for every page on your site as you crawl https://developer.chrome.com/docs/devtools/ (https://developer.chrome.com/docs/devtools/) - use Chrome DevTools to drill down and work out which parts of your page are affecting your CWV scores. In particular, if you are looking to see what part of the page has the LCP, or when a Layout Shift is occurring, you can use Performance > Show Web Vitals to pinpoint where this is happening https://corewebvitals.iprospect.com/ (https://corewebvitals.iprospect.com/) - a good summary of the state of play in every industry from iProspect https://reddico.co.uk/tools/serp-speed/ (https://reddico.co.uk/tools/serp-speed/) - check how you and competitors are performing for Core Web Vitals on a keyword level --- Episode Sponsor Massive shout out to DeepCrawl for supporting the WTSPodcast and sponsoring this episode. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow — detecting technical improvements that will help you drive growth, and protecting your website from harmful code through SEO testing automation. Where to find DeepCrawl: Website - https://www.deepcrawl.com/ LinkedIn - https://www.linkedin.com/company/deepcrawl Twitter - https://twitter.com/DeepCrawl Facebook - https://facebook.com/deepcrawlHD --- Episode Transcript Sarah: Hello and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO Content Executive at Holland and Barrett, and the delightful Areej AbuAli, who is a SEO Consultant and the Founder of the epic Women in Tech SEO community. This week, we have the wonderful Natalie Mott joining us, who is an SEO all-rounder with core interests in technical SEO, content strategy, project management and outreach. She has had senior SEO positions at several digital agencies and is thoroughly enjoying spending time in the world of freelance consultant. A very warm welcome and hello to the both of you. This episode is sponsored by DeepCrawl. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow. Detecting technical improvements that will help you drive growth and protecting your website from harmful code through SEO testing automation. Discover just how deep pools technical SEO platform can help you increase your search performance and revenue by visiting their website: deepcrawl.com. You can also follow them on Facebook, Twitter, and LinkedIn. Sarah: Thank you so much for spending your Saturday morning with me and Areej. Very, very appreciative. How are we doing? How's  your morning been? Natalie: Quite productive, actually quite got up early. Had a good, good breakfast. That's a bit unusual for Saturday to be honest, but yeah, it was going very well. How about yourself? Areej: Yeah, all good. All good over here. I'm just really, really excited to have you here with us. We've met several times, since the very start of the Women in Tech SEO community. But I'd love you to tell the community, a bit more about you. So how

In this week's episode, Miracle Inameti-Archibong, Head of SEO at Erudite Agency, discusses forecasting SEO & showing ROI. We also find out what inspires Miracle and what empowers her to be the brilliant woman she is today. Where to find Miracle: Website: https://miracleinametiarchibong.com/ Twitter: https://twitter.com/mira_inam LinkedIn: https://www.linkedin.com/in/miracle-inameti-archibong-39168713/ --- Episode Sponsor Massive shout out to Wincher for supporting the WTSPodcast and sponsoring this episode. Wincher is an extremely powerful and flexible rank tracker that helps you to follow your progress and SEO efforts. Whether you work in an agency or provide solo SEO services, SERP tracking is essential to measure results. The uniqueness of Wincher is in the most accurate data - they update positions every 24 hours and you can update the data manually as well. Wincher offers 14 days of a free trial and an exclusive €30 off for our community. Use the voucher WTS21 to grab the deal. Where to find Wincher: Website - https://www.wincher.com/ (https://www.wincher.com/) LinkedIn - https://www.linkedin.com/company/wincher/ (https://www.linkedin.com/company/wincher/) Twitter - https://twitter.com/WincherSEO (https://twitter.com/WincherSEO) Facebook - https://www.facebook.com/wincher.rank.tracker (https://www.facebook.com/wincher.rank.tracker) --- Episode Transcript: Sarah: Hello and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell,  SEO content executive at Holland and Barrett, and the absolutely wonderful Areej AbuAli, who is the Founder of Women in Tech SEO and SEO consultant. We have a wonderful guest joining us today, and that is Miracle Inameti-Archibong, who is Head of SEO at Erudite Agency. This episode is sponsored by Wincher. Wincher is an extremely powerful and flexible rank tracker that helps you to follow your progress and SEO efforts. Whether you work in an agency or provide solo SEO services, SERP tracking is essential to measure the results. The uniqueness of Wincher  is in the most accurate data. They update positions every 24 hours and you can update the data manually as well. And today they released a totally new product that will be a competitor to the most famous brands. Check it out. Wincher offers 14 days of  free trial and an exclusive 30 EUR off for our community. Head on over to their website, wincher.com and use the voucher code WTS21 to grab the deal. You can also connect with them on LinkedIn, Twitter, and Facebook by searching for Wincher. Areej: How's everything going? How are you doing Sarah today? Sarah: Oh, I'm buzzing. I don't know if you could tell by how I'm speaking, but I'm really enjoying my morning. It's a whole morning of podcasts recordings, so I'm very much having a wonderful time. How about you? Areej: Super excited as well. I mean, any chance for me to get to hang out with both you and Miracle is awesome. That sounds like a great Saturday morning, considering that we were not really doing much anymore with lockdown and stuff. Sarah: Oh gosh, I feel like there should be a rule that COVID isn't mentioned because yeah, I don't know, but hopefully by we're coming to an end, I don't know. I don't know what to say on the matter. Miracle: Yeah. It's really annoying that just when you're allowed to meet these people in the park, the weather changes drastically. We had snow  and before that it was sunny. Areej: Miracle. How are things going? We know so much about you because you're such a valuable member of our community and I've met you over two years ago now. But just tell our audience everything there is to know about you and what you do and how you got into SEO. Miracle: I think I got into SEO. Like most people will. Yeah, just purely by accident. I didn't know what SEO was. I was doing a master's degree in digital media and I did a course in advertising. And then when I finished

Bringing together women is something I'm so passionate about. In this great episode with Areej, we talk about her experience of creating Women in Tech SEO and how to build your own women's community. Read full podcast notes here: http://digitalbloomiq.com/pod/areej-abuali

In this week's episode, Aleyda Solis, international SEO consultant, speaker and author, discusses all things learning SEO. We also find out what inspires Aleyda and what empowers her to be the brilliant women she is today. Where to find Aleyda Website: https://www.aleydasolis.com/en/ Twitter: https://twitter.com/aleyda LearningSEO: https://learningseo.io/ --- Episode Transcript: Sarah: Hello and a very warm welcome to the women in tech SEO podcast, where your hosts myself, Sarah McDowell podcaster and SEO content executive at Holland and Barrett and the absolutely wonderful SEO consultant and founder of Women in Tech SEO, Areej AbuAli. This week, we have an awesome speaker lined up and that is Aleyda Solis, who is an international SEO consultant, speaker and author. So it's a good afternoon for the both of you. How are we doing? Areej: Yeah, good thanks! Great to be here with both you Sarah and Aleyda Aleyda: Hello. Hello. So nice to be able to be with you today, too. Areej: Aleyda, we are so excited to have you. I think you get invited to every single Women in Tech SEO project and initiative.  Aleyda: No, thank you for having me as well. I'm more than happy. I'm so excited that you have started the podcast. And I think it will be refreshing and necessary also to follow up and see  how many women are today in the industry. How many of all of us are contributing in different ways. And I think it should be refreshing because still today I see from time to time those questions over Twitter: “Oh, who are the women to follow?” So it will be so much easier to just point out to the group that since it is closed, sometimes it's a little bit harder. But with the podcast, like, yeah, take a look at all of the conversations. So many different women, so yes, so, so exciting.  Areej: A hundred percent completely agree. And yeah, can't wait to have a lot of awesome guests with us every week. So Aleyda,  I'm pretty sure, most of the industry knows you and knows how awesome you are, but I'd love to share your story a little bit about how you got into SEO. Aleyda: Yes. So I got into SEO in 2007 after I was given the chance to start working at an aligned marketing agency that was already doing SEO among yeah. PPC, social media, et cetera. And I was lucky that I didn't know about SEO at that point, but I started little by little by, by handling. Our website, like I was pretty much managing the websites of, of the agency monetizing and doing affiliates. Do you want a little bit of content marketing, social media, SEO. And, and then I focus. After a while, more and more and more into SEO, only up to a point that when the SEO specialist of the company left, they offered me the opportunity to focus completely on SEO. So that is why, how pretty much it was like, very like serendipity, like, right. And I'm, I'm still, I'm still very, very thankful for that opportunity, because I, I think that that has been like my best decision. Ever to to, to focus on becoming an SEO. Right. So, yes, it was like, it was a very very good, good luck from, from my side too. And, and I really enjoy SEO because it allowed me to do, let's say, like to blend the activities that I was doing, I, before becoming an SEI was What designer slash front, front end web developer. So I continue going through the HTML of the websites, how to, well, well structure make websites, crawlable, good navigation, et cetera. Right. And then although they had it allow me to also do this extra of, of a little bit of more marketing side of, of activities, right? Like, yeah. The optimization. Of the content to connect with the audience search behavior, how to improve conversion. So I, I think it was the blend that really, really attracted me to SEO and well, I've never looked back realistically. I love it. Wonderful. Sarah: I love hearing everyone's story about how they got into SEO because yeah, it's never really a plan and it's just wonderful hearing....

In this week's episode, Isaline, content strategist and self-confessed SEO nerd, discusses all things multilingual SEO. We also find out what inspires Isaline and what empowers her to be the brilliant women she is today. Where to find Isaline Twitter: https://twitter.com/isaline_margot LinkedIn: https://www.linkedin.com/in/isaline-muelhauser/ --- Episode Sponsor Massive shout out to MediaSesh for supporting the WTSPodcast and sponsoring this episode. MediaSesh is an SEO consulting and training firm located in Denver, Colorado. They help businesses to be found by their customers on search engines. Their newest initiative is to help bridge the gaps between SEO and accessibility.  Where to find MediaSesh: Website: https://www.mediasesh.com/ Twitter: https://twitter.com/mediasesh Christina Brodzky (Founder) Twitter: https://twitter.com/cbrodzky --- Episode Transcript: Episode 2 - Isaline M Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO content executive at Holland and Barrett and the wonderful Areej AbuAli, SEO consultant and founder of the Women in Tech SEO community.  This week, we are joined by the wonderfully amazing Isaline Muelhauser who is a SEO nerd and content strategist, and also host of community SEO Nerd Switzerland and Content Strategy Lausanne. And she's a lover of cats and the outdoors. Hello! Isaline: Hello. Hello Sarah. Hello Areej. Sarah: This episode is sponsored by MediaSesh. Medaisesh is an SEO consulting and training firm located in Denver, Colorado. They help businesses to be found by their customers on search engines. Their newest initiative is to help bridge the gaps between SEO and accessibility. Their founder most recently conducted a webinar where she spoke with three brilliant women in the accessibility space to discuss how there's a discrepancy between how SEO is optimize images using the alt text field and how they should. You can learn more about that on their Twitter handle, which is @mediasesh or their website mediasesh.com. You can also follow their founder, Christina Brodsky on Twitter @cbrodzky How are we both doing? Areej: Really good over here. Super excited to have Isaline on with us. She is one of my favorite people in the community. And I know, I probably say that about a lot of people, but I mean it. Sarah: You can have multiple favourites, that's okay. Areej: Tell us more about you Isaline. I'm so excited that we've got you here and you do so much with  your meetups. You have a lot of different things that you host locally as well. So we'd love to learn a little bit more about you. Isaline: Yes, thank you for welcoming me today I'm really happy to nearly meet you in person, at least get to talk to you instead of writing. And so usually on Saturday mornings, I would be at my rowing training on the Lake. So I'm not unhappy to be here inside because the weather is not that good. So. It was a beautiful excuse not to go and sleep a little longer. So, so I'm really happy to join you this morning. And yes, I, I co-host two communities, one of them with my, one of my best friends, it's SEO, nerd Switzerlands and we just felt that it was really important to bring some knowledge about SEO to the Swiss people and also crate the contents that we find interesting. And the articles that we find worth reading and good sources. Because very often when people look for information and internet, it can be overwhelming with all of the articles. And when one is the beginner, it's difficult to know. What article is a good article and can be trusted. And what is a good source? Yup. Areej: Yup. I love your meetup and I love that you continued doing it during the lockdown world we're in right now, which meant that you managed to get a lot of awesome people that you normally wouldn't have managed to get to if you were based locally. I know that you recently had one with Ruth on accessibility,...

Jamie is a technical SEO best known for taming JavaScript frameworks like Angular and React, helping websites share information with humans by improving how search engines crawl, render, and index. In this week's episode, Jamie discusses ethics and disinformation surrounding not just SEO but the internet as a whole, covering topics such as who's responsible, why it's an issue, ways to tackle these challenges and much more. We also find out what inspires Jamie, challenges she has faced as a women in the industry and what empowers her to be the brilliant women she is today. Where to find Jamie Twitter: https://twitter.com/jammer_volts LinkedIn: https://www.linkedin.com/in/jamie-indigo/ Website: https://not-a-robot.com/ --- Transcript Sarah: Hello, and a very warm welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, podcaster, and SEO content executive at Holland and Barrett. And they absolutely wonderful, Areej AbuAli, who is an SEO Consultant and founder of Women in Tech SEO. WTSPodcast is your weekly podcast for all things SEO related guest, starring brilliant women in the industry.  Hello! How are we doing? Areej: Yeah. Good. Thanks. Super excited to be here today. Sarah: Yes. It's the first one. How are you feeling about it? Areej: Yeah, I'm feeling good. I'm really excited. I'm in great company. I've got you. I've got Jamie. So looking forward to it. Sarah: Ah, there you go. You've done like a subtle little hint there about introducing our first guest on the show. So yes, we have with this for our very first Women in Tech SEO podcast, Jamie Indigo, who is a technical SEO best known for teaming unruly JavaScript frameworks like angular and react. She helps websites share information with humans by improving how search engines crawl, render and index. A very warm welcome to the show Jamie! Jamie: Thank you so much. It's an absolute pleasure to be here with two of my favorite humans, part of my favorite community. Areej: It's so good to have you, Jamie. I'm sure that a lot of people who are listening already know a lot about you and about how awesome you are, but we would love to hear a little bit about you from you. Jamie: Oh, me for me. Well, that's exciting. Well, I'm not a robot, but I speak bots and that's pretty important. Because my focus is as an SEO so niche that I don't understand how rankings work and I'm too afraid to ask, but really it's focusing on the rendering process. Everything from how Googlebot fetches content to, you know, response codes, we're giving a look at the log files and see where those resource requests are going. And when it goes into the web rendering engine, how is that executed? Where the contents available at two, we have a whole sneaky set of your eyes that no one expected to exist. The cannibalize, our world. You'd be surprised a lot of cannibals heading out there. Sarah: Wonderful, wonderful. Something we used to do with SEO SAS was with each of our guests. We do like a quick fire round of silly questions. How are you feeling about that?  Jamie: I love silly questions. Yay.  Sarah: Okay. So there's six in total and I literally just want you to like clear your mind and just answer the first answer that comes to your head.  All right, let's do this question. Number one. Can you share food? Jamie: Yes. Sarah: Something that spiky Jamie: Porcupine. Sarah: They are very spiky. Are you a tidy person?  Jamie: Absolutely not.  Sarah: Ah, they say the best creative people are untidy. I swear. I've read that somewhere. When coming in, do you stay within the lines? Jamie: Hm, no. I'm a big fan of coloring books, and that inherently involves some new lines. Sarah: And final question if it's a hot day, what drink are you craving?  Jamie: Oh, water. Sarah: Just water?  Jamie: Yeah, I want to stay hydrated. Sarah: You don't want anything in your water? Like a bit of lime or sparkling...

We are very excited to welcome you to the launch episode of the Women In Tech SEO Podcast! During this WTS Podcast episode, your hosts, Areej AbuAli (founder of Women In Tech SEO & SEO Consultant) & Sarah McDowell (podcaster and SEO content executive at Holland & Barrett) discuss why they are launching the podcast and the rebrand of SEO SAS, what they are hoping to achieve and the importance of not reinventing the wheel. We also get to know the hosts with a quickfire round of questions and a feature, explain how you can get involved with the podcast and the importance of learning. Hope you enjoy! Where to find WTS Podcast: Twitter: @techseowomenpod Website: https://www.womenintechseo.com/podcast/ --- Transcript Sarah: Hello, and a very warm welcome to the Women in Tech SEO podcast and very excitedly, this is our very first launch episode. So welcome along! Your hosts are myself, Sarah McDowell, podcaster, self-confessed SEO geek, who works at Holland and Barrett as a SEO content executive. Areej: And I'm here as well. I'm Areej AbuAli, I'm the founder of Women in Tech SEO, which is a support network and community for women in the tech SEO field and I'm an SEO consultant. Excited to be kicking this off with you, Sarah! Sarah: Do you want to know a little secret? Areej: Yeah, go for it. Sarah: I was like a little kid yesterday and I couldn't sleep because of today. Areej: Honestly. I'm so excited to be doing this. I knew this has been on my to do list for like over a year, so I cannot believe we're finally recording the launch episode. Sarah: I know it's crazy. It's crazy. And I think you have seamlessly led us in to sort of talking about why we're launching this podcast. Areej: Yeah. Yeah. Yeah. I think from my end, like this is, it feels like the podcast for all things, SEO, guest starring women in our industry. Every week, we will invite brilliant women to come on board. We're going to delve into specific topics and learn from their stories, knowledge, and experience. But you know, with all awesome things from your end SEO SAS, I think it would be amazing for everyone to hear more about the story of why we're doing this together from you. Sarah: Yes, right. Well, should I get my best storytelling, voice? Yes, so some people might recognise my voice or my name because I previously hosted the SEO SAS Podcast. Basically that podcast was going on for two years, so quite a long time and my cohost Hannah stepped down. She had too much on her plate. And when she stepped down, it got me thinking because SEO SAS was always like a me and Hannah thing. And I had to do some thinking about "What's my next step?" And it just so happened that during this thinking time you reached out to me and the rest is sort of history, wasn't it? Because like you said, you've always wanted to do a podcast. And I think you saw the message about Hannah stepping down, sort of prompted you to ask me and reach out because obviously you were on a previous SEO SAS podcast episode and that's how we first met. And yeah, I had a massive smile on my face and it was quite funny actually, because being really honest, you were a bit nervous weren't you like asking, but it's crazy, isn't it? Because as soon as you asked me, I was like straight to my sister. I was like, Oh my God, this has happened! So, yes, I think this is it explained or do I need to go into more detail there? Areej: No, I was a guest on SEO SAS, and it was one of my very first podcasts to be on. And you and Hannah were just awesome. It was really, really, really fun to be on it. And so for me, when I thought about "Okay, I'd love to do a WTSPodcast", I always thought about you and Hannah, and the way you hosted your podcast and how inclusive it was and how accessible it was for everyone and how you made everyone feel really, really welcome. So when I saw the message that you were thinking about what you want to do next, if you are potentially thinking about...

Another episode, another great guest. In this episode, I'm joined by the incredible Areej AbuAli - founder of Women in Tech SEO, conference speaker, and Tech SEO wizard. Genuinely one of the nicest people in this industry who I'm proud to be able to call a friend. Learn about her background, what led her to start Women in Tech SEO, how COVID has affected her professionally, and her future plans for world domination. Women in Tech SEO Website: https://www.womenintechseo.com/

Learn about the main differences, advantages and disadvantages of agency vs. in-house SEO, with Areej AbuAli, SEO Manager at Zoopla and Gerry White, SEO Director at Rise at Seven: 1:42 - What are the main differences when doing SEO at agencies vs. in-house at companies? 3:07 - What are the advantages and disadvantages of being an SEO at an agency and in-house? 7:06 - Have you enjoyed more your in-houses or agencies side SEO positions experiences? 9:38 - In which scenario would you advice to hire an agency and in which an in-house SEO? 16:25 - What would you advice to your agency self now that you're in-house and viceversa? 19:18 - Last Tips to succeed as an In-House & Agency SEO #inhouseseo #agencyseo #seoguide

In this episode, we talk with Areej AbuAli, SEO Manager at Zoopla and Founder of Women in Tech SEO.We discuss how she moved from Egypt to London to study computer engineering and business IT, how that led her to find a passion for technical SEO, her experiences at agencies and why she likes in-house, biggest SEO challenges, and much more.In the news we talk about Google's news that temporary store closures now won't hurt your search rankings and structured data for COVID-19 announcements, as well as the SEO plot-line on Tiger King.Finally, we deep dive into diversity, talk about Areej's experience as a woman in SEO, discuss how she founded the Women in Tech SEO group and turned it into an amazing conference, and discuss advice on how we can gain better gender balance in the industry.