Podcast appearances and mentions of sarah mcdowell

Sarah McDowell (The SEO Mindset Podcast) and Natasha Willings (Limitless Learning education services) join Flixwatcher to review Sarah's choice How to Blow Up a Pipeline. How to Blow Up a Pipeline (2022) is action-thriller inspired by the book of the same name by Andreas Malm that explores ideas on climate activism and sabotage to create change. The film is directed by Daniel (Cam - do check out our Fixwatcher episode on this!) Goldhaber and stars relatively unknown actors Ariela Barer, Kristine Froseth, Lukas Gage, Forrest Goodluck, Sasha Lane, Jayme Lawson, Marcus Scribner, Jake Weary, and Irene Bedard.   The film version follows a fictional group of eight people who are brought together to blow up an oil pipeline at two key locations. Their motivations range from being directly affected by the actions of the oil company or to be climate activists. They all feel that non-disruptive action is not sufficient and are prepared to risk prison to carry out the plan.   Recommendability scores for How to Blow Up a Pipeline were pretty strong, everyone agreed it was an important subject and opened up interesting conversations on climate activism. Scores were lower for repeat viewing but due to its punchy runtime and fast moving narrative it scores a very respectable 3.51 overall. [supsystic-tables id=373]     Episode #359 Crew Links Thanks to the Episode # 359 crew of Sarah McDowell (@sarahmcduk) and Natasha Willings (Limitless Learning education services) You can find their website here https://x.com/seomindsetpod and at https://linktr.ee/sarahmcduk and at https://limitlesslearninghub.com/ Please make sure you give them some love   More about How to Blow Up a Pipeline For more info on How to Blow Up a Pipeline can visit How to Blow Up a Pipeline IMDB page here or How to Blow Up a Pipeline Rotten Tomatoes page here. Final Plug! Subscribe, Share and Review us on iTunes If you enjoyed this episode of Flixwatcher Podcast you probably know other people who will like it too! Please share it with your friends and family, review us, and join us across ALL of the Social Media links below. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sarah McDowell and Tazmin Suleman, host of The SEO Mindset podcast, return to Search With Candour to discuss career planning and the announcement of our upcoming live podcast event on 2nd October 2024. Get your tickets for the live podcast https://www.eventbrite.co.uk/e/989270774517?aff=oddtdtcreator Sponsors: ⁠SE Ranking is the intuitive SEO platform trusted by over a million SEO professionals - start your free trial today. Keep up to date with the important SEO news with Core Updates Chapters 00:00:00 - Intro 00:01:32 - Sponsor: SE Ranking 00:03:16 - How is the weather in Worcester, Milton Keynes and Norwich? 00:04:52 - Live podcast announcement 00:08:40 - What is the live podcast event? 00:12:29 -  What's special about the live podcast? 00:15:35 - Providing solutions to topics 00:19:36 - Sponsor: Core Updates 00:20:47 - Career planning without overwhelming yourself 00:22:20 - Sarah McDowell: Butterfly Lady 00:23:40 - Saying yes to things 00:26:13 - Learning to set goals and plan your career 00:28:50 - Give yourself the same advice you would give others 00:30:21 - How to deal with overwhelm 00:32:18 - Planning ahead helps can help reduce stress in the future 00:34:12 - You can get overwhelmed if you don't plan 00:37:47 - Join us on Wednesday 2nd October 2024 00:40:09 - The event will be live streamed and available on Youtube 00:42:52 - Outro Follow The SEO Mindset Podcast: The SEO Mindset podcast Follow Sarah McDowell Follow Tazmin Suleman

Colette Goestenkors is joined by Sarah McDowell & Chanley Potrykus to discuss what parents need to do to get ready for their child's first day of school.

We celebrate reaching 100 episodes. This week, Sarah and Tazmin talk about why they started the podcast, the impact it has had, and plans for the future.About 'The SEO Mindset' PodcastBuild your inner confidence and thrive.The SEO Mindset is a weekly podcast that will give you actionable tips, guidance and advice to help you not only build your inner confidence but to also thrive in your career.Each week we will cover topics specific to careers in the SEO industry but also broader topics too including professional and personal development.Your hosts are Life Coach Tazmin Suleman and SEO Manager Sarah McDowell, who between them have over 20 years of experience working in the industry.Sign up to be a guest on the podcast here.Get in touchWe'd love to hear from you. We have many ways that you can reach out to us to say hello, ask a question, or suggest a topic for us to discuss on a future episode.Follow us on Twitter Follow us on Instagram Follow us on LinkedIn Send us an emailCheck out Tazmin's Website Check out Sarah's Website Click here to download your copy of our free 'Growth versus Fixed Mindset' ebook.Click here to sign up for our newsletter to receive news and updates from the podcast eg latest episodes, events, competitions etc. We will never spam and you can unsubscribe at anytime.Check out all episodes: The SEO Mindset Podcast website Subscribe and never miss an episode: Listen to The SEO Mindset Podcast Copyright 2024 Sarah & Tazmin Mentioned in this episode:100th Episode GiveawayTo celebrate reaching 100 episodes we're doing a special giveaway! We're very appreciate of you, our loyal listeners, tuning in to listen each week - we definitely wouldn't have got to where we are now, without the wonderful support from you lovely lot. Which is why we couldn't think of a better way to celebrate than to do a special giveaway. It's our chance to give back to you, valued listeners and members of our community.

How can podcasters use Search Engine Optimisation to drive growth for their show?And how many downloads does a podcast need to attract sponsorship?The SEO Mindset, the podcast Sarah McDowell co-hosts with career coach Tamzin Suleman, has grown its audience by more than 400% over the two years since it launched.And after starting the show as a passion project, Sarah has now secured the third commercial sponsor for the podcast.Sarah says her success in attracting sponsors to the show is not about massive download numbers. Instead she says it is more important to show sponsors they can reach an active listenership through The SEO Mindset."I'm a firm believer that you can still get sponsors if you are aligned with any sponsor, any brand, any organization," Sarah says, "if they know that they can have access to an engaged audience."The Content Mavericks Club is hosted by Jason Caffrey, CEO of Creative Kin podcast production and marketing agency.Subscribe for fresh insights into successful content growth. New episode every Tuesday. Learn more and explore other episodes at contentmavericks.clubSUPPORT THE SHOWJoin the Club - Get The Content Mavericks Club NewsletterTell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationABOUT SARAH MCDOWELLSarah has been in Digital Marketing and Search Engine Optimisation (SEO) for around 10 years, currently working as the SEO Manager at Captivate (part of Global), the world's only growth-orientated podcast host.She is a self-confessed SEO nerd. Sarah finds the industry fascinating and love learning how search engines like Google work.And she is a bit of a podcast addict - The SEO Mindset is the fourth podcast she has hosted.Sarah is also a speaker and trainer.RESOURCESThe SEO Mindset podcastSarah McDowellTazmin SulemanWomen In Tech SEO CommunityCaptivate podcast hostingStat Search AnalysisBrighton SEOSilicon BrightonTOPICS COVERED00:00 Introducing SEO expert and podcaster Sarah McDowell01:44 The SEO Mindset podcast - what it's about and who it's for04:18 Sarah's podcast in 202406:19 Stat Search Analytics - the latest sponsor for The SEO Mindset08:54 Why you don't need a massive audience to attract a sponsor11:17 How many downloads does The SEO Mindset achieve?14:16 The Sponsorship Deal Part 1- what Stat Search Analysis gets15:39 The Sponsorship Deal Part 2 - what The SEO Mindset gets out of it17:04 Taking The SEO Mindset live in front of an audience19:57 Taking donations with Buy Me A Coffee22:58 Podcasting - staying sane and keeping it fun25:05 Making the best of tools that make life easier27:16 Don't forget to make time to market your podcast28:35 Sharing the production load with co-host Tazmin Suleman30:12 Sarah's favourite promotion tactics for her show31:06 Get tactical with guest bookings34:55 Top SEO tips for podcasters40:31 Personal benefits from podcastingTHE CONTENT MAVERICKS CLUBThe Content Mavericks Club webpageGet The Content Mavericks Club Newsletter for guest updates and featured content to help you grow as a content professional.Tell us what you think in our 30-second feedback quizSupport The Content Mavericks Club with a one-off donationConnect with show host Jason Caffrey on LinkedInFollow @creativekinhq for updates from The Content Mavericks Club on your favourite social channels:LinkedInInstagramYouTubeTikTokXPinterestCheck out Creative Kin to discover how to launch and grow your podcast.Support this podcast at — https://redcircle.com/contentmavericks/donations

Welcome to another episode of Podcasting 101 with Rachael This week, Sarah McDowell and Tazmin Suleman hosts of the SEO Mindset podcast join me to chat about their journey as podcasters. Sarah and Tazmin offer up their top tips and advice that they learned along the way! We talk about editing, community, being your authentic self as a podcaster, fitting it all into your schedule, some of their challenges and sponsorship. Key takeaways are: Don't over-edit your episodesBe yourself!Be kind to yourself (we are often our own biggest critic)Be sure who your audience isKnowing what your processes areOne of their biggest tips is to just try it! You'll soon find out if you love it or hate it. About my guestsSarah McDowell and Tazmin Suleman are hosts of The SEO Mindset Podcast. Giving actionable personal growth and career development tips to SEO professionals, so they can optimise their career and not just the algorithms.Podcast WebsiteConnect with Sarah Connect with Tazmin If you have any questions or would like some help with your podcast, you can book a 30-min Free Session with me. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

As a podcaster, do you often wonder how to enhance your podcast's visibility on Google? In an era of rapidly evolving technology, the answer is at the heart of search engine optimization (SEO). It's no secret that Google loves rich, multimedia content. Thus, optimizing your podcasts for SEO is an absolute game-changer.Let's talk about how to do this effectively.When optimizing your podcasts for Google, it's vital to focus on two key aspects. Firstly, improve your page speed. Faster pages can captivate and hold your audience's attention. Techniques such as compressing images and embedding videos can help achieve this. Remember, Google values user interaction, and the longer your audience stays on your page, the better.Secondly, make use of multimedia content. Google's algorithms favor pages that have a variety of content forms, not just text. Engaging infographics, intriguing videos, and high-quality images can boost your SEO ranking significantly.Want to learn more? For the full list of links, resources and show notes, please visit:https://bit.ly/3Qbpz0jResources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFeeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e Mentioned in this episode:PodParty Success Roadmap: From Struggle to Celebration in 90 DaysTo learn more about the program and book your $0 Discovery call follow: https://bit.ly/PPodPartyThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

What is Podcast SEO? Are transcripts really helping Google and new listeners find my content?Should I do internal linking on my website?This week's episode comes in 2 parts as our SEO expert Sarah McDowell breaks down how podcasters can use and better understand Search Engine Optimization to get more eyeballs and ears on their content. Part 2 will be coming in later today!Resources mentioned in this episode:Let's work together to grow your podcast:https://bit.ly/PPodPartyFor the full list of links, resources and show notes, please visit:Resources mentioned in the episode:Want to see if we're a good fit? Book a call with me: https://calendly.com/thepodcastspace/0-grow-your-podcast-s-roi-in-30-minsCheck out Sarah McDowell's podcast, The SEO Mindset Podcast: https://www.theseomindset.co.uk/listenConnect with Sarah on LinkedIn: https://www.linkedin.com/in/sarahmcdukEpisode 16: Optimizing Your Online Presence: 6 Must-Have Elements for PodcastersEpisode 19: Podcast titles that can boost your downloads and mistakes to avoidEpisode 32: Summer Spark Series: 5 practical strategies to increase download numbersFeeling stuck? Book a Podcast Power Hour: https://thepodcastspace.ck.page/products/pod-power-hour Learn more about our Maximize Your Podcast Content course: https://bit.ly/3TesQwc Subscribe to the Podcast on Audio Platforms: https://bit.ly/3Y4bF2c Subscribe to our newsletter for more Podcast Tips: https://thepodcastspace.ck.page/32680fa82e Mentioned in this episode:PodParty Success Roadmap: From Struggle to Celebration in 90 DaysTo learn more about the program and book your $0 Discovery call follow: https://bit.ly/PPodPartyThis podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacyPodtrac - https://analytics.podtrac.com/privacy-policy-gdrp

In this week's episode, I'm chatting with my friend Sarah McDowell, SEO Manager at Captivate and podcaster! Sarah has worked in Digital Marketing and SEO for over 10 years now, both in-house for a brand/company and agency side. Sarah's current podcast is The SEO Mindset Podcast which she co-hosts with Tazmin Suleman. Sarah has hosted 4 podcasts in total over the years! She is also co-founder (alongside me!) of the West Midlands Podcast Club. A free podcast community for podcasters passionate about podcasting! You can sign up here! Sarah tells us what SEO (Search Engine Optimisation) is and shares her top 3 tips to optimise our podcasts so that they are more discoverable. Tip #1 - Keywords Use a keyword tool like SEMRUSH, Answer the public or Also Asked.use these tools when planning your episodes.DO NOT keyword stuff your show notes and titles - it doesn't help anyone!!Tip#2 - BacklinksThis is when someone external links back to your website. backlinks are very helpful for Google as they help make you a credible source. Tip#3 - Transcripts Using transcripts helps make your podcast more accessible for everyone - including Google. Edit your transcript, and remove filler words to make it more accessible. Recommended podcast episode about accessibility. How To Make Your Content More Accessible with Anne MokSarah's final thought is, don't be scared by podcast SEO and she recommends giving some of the tips she's given a try! Thanks Sarah!

Sarah McDowell joins the EDGE for her second segment this week. Sarah has a long history with podcasting, as she now co-hosts her fourth show, the SEO mindset podcast. In this episode, we look at navigating the world of podcasting, while maintaining a healthy relationship with your work. Plus, hear all the insider tips on creating your own show and securing those pivotal sponsorships. It's a podcast about podcasts, you heard that right, We've got everything you need to know here on The EDGE of the Web! Key Segments: [00:00:36] Introducing Sarah McDowell [00:02:05] Sarah's History With Podcasting  [00:09:10] What Has Sarah Learned In Her Podcast Journey? [00:11:24] EDGE of the Web Title Sponsor: Brightlocal [00:12:23] Should You Get Into Podcasting? [00:20:23] How To Secure Podcast Sponsors  [00:25:36] EDGE of the Web Sponsor: Wix  [00:26:17] Captivate: Free Podcast Course Thanks to our Sponsors! Site Strategics https://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix: http://edgeofthewebradio.com/wix Follow Guest: https://www.twitter.com/sarahmcduk  https://www.linkedin.com/in/sarahmcduk https://www.instagram.com/sarahmcduk https://www.twitter.com/seomindsetpod

Give a warm welcome to this week's guest Sarah Mcdowell! Sarah works as the SEO Manager at podcast management and monetization platform, Captivate, as well as host of her own podcast SEO Mindset. In today's episode, we have a special guest, Sarah McDowell, an SEO manager at Captivate, who will be sharing her insights and experiences in the ever-evolving field of SEO. Realizing the common struggles faced by SEO professionals, such as impostor syndrome, burnout, and self-doubt, Sarah and her co-host Tazmin Suleman saw an opportunity to create a platform for open and honest conversations. Thus, the SEO Mindset podcast was born, addressing topics ranging from personal growth to mental health and career development. It has been running for a year now, featuring engaging episodes where the hosts and guests dig deep into specific subjects. The goal? To shed light on the often overlooked areas of the industry and let everyone know that they are not alone in their challenges. In this episode, our guest, Sarah McDowell, shares her journey from studying dance in university to becoming an SEO manager at Captivate. She opens up about her struggles with impostor syndrome and the importance of embracing discomfort to overcome it. Sarah also provides valuable insights on maintaining a healthy work-life balance and setting boundaries, all while navigating the constant influx of information in the SEO field. So, grab a cup of coffee, sit back, and join us as we explore the world of SEO with Sarah McDowell on this inspiring episode of EDGE of the Web. Let's dive in! Key Segments: [00:01:54] Introducing Sarah McDowell  [00:04:54] Understanding What the SEO Mindset is All About? [00:16:16] EDGE of the Web Title Sponsor: Site Strategics [00:17:02] Significance of Actually Getting Stuff Done [00:20:19] Sarah's Most Difficult Topic to Work on, For Personal Growth as an SEO [00:24:46] EDGE of the Web Title Sponsor: Brightlocal [00:25:45] How Do You Manage The Constant Change of Information as an SEO?  [00:30:05] EDGE of The Web Sponsor: Wix  [00:30:49] Best Advice For a Healthy Work-Life Balance Thanks to our Sponsors! Site Strategics http://edgeofthewebradio.com/site Brightlocal: https://edgeofthewebradio.com/brightlocal  Wix: http://edgeofthewebradio.com/wix Follow Guest https://www.twitter.com/sarahmcduk  https://www.linkedin.com/in/sarahmcduk/  https://www.instagram.com/sarahmcduk/ https://www.twitter.com/seomindsetpod 

What does it mean to be an LBGTQ+ ally if you're in the SEO community? Sarah McDowell stops by to share her thoughts: * Why brands should not fake their support for the LBGTQ+ community * Why being an LBGTQ+ ally is just good marketing * Why sometimes it's the subtle things that matter most when supporting the LBGTQ+ community

We're teaming up with Search with Candour podcast to bring to you a LIVE podcast titled, 'Managing Energy Levels at Conferences', sponsored by SISTRIX.Sarah, Tazmin and Jack, hosts of the above podcasts will be giving actionable tips and advice on how to manage energy levels, for both attendees and speakers. They'll also be sharing their own experiences.How does a live podcast work?The SEO Mindset and Search with Candour podcasts will be recording an episode which will be published on their podcast feeds. However, there is a twist!This is no ordinary episode; it will be carried out in front of a live audience, at the wonderful venue Project The Lanes, meaning that our community will be able to gain a snapshot into the production of both the SEO Mindset and Search With Candour podcasts.There will also be an opportunity for a live Q&A to really help you be part of the process!Once the episode has been recorded, it will be available on the usual podcast directories, such as Spotify, Apple and Amazon Music.It will also be streamed on YouTubeThe event will also be streamed live on Silicon Brighton's YouTube channel, so if you can't make the event in person, you can join online!About The SEO Mindset PodcastThe SEO Mindset podcast gives actionable growth tips and development advice so that SEO professionals can optimise their careers, and not just the algorithms!Each week hosts, Sarah McDowell and Tazmin Suleman, with the help of their guests, delve into important topics that are often not spoken about, sharing their own experiences, along with practical tips, guidance and advice. Topics covered so far include imposter syndrome, self-belief, anxiety, mindset etc.About Search with Candour PodcastSearch With Candour features the latest SEO news and in-depth interviews with the world's best digital marketing professionals.Each week, Jack Chambers-Ward is joined by one of the world's leading SEO and PPC experts to discuss a topic of their choice ranging from broad topics such as avoiding burnout as a content creator and the importance of cultural understanding to more technical subjects like pagination in ecommerce and how to conduct SEO audits.Once per month, Jack is joined by his co-host Mark Williams-Cook to host a live episode of the podcast recapping that previous month's biggest SEO news stories.Our main sponsor - SISTRIXYou may recognise SISTRIX as the sponsor from Search With Candour and we're very excited to say that SISTRIX is also sponsoring this live podcast.SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.You can try some of their free tools and a 7-day free trial of the SEO toolbox.Some of the SISTRIX team will also be there in person to present the latest Visibility Leader awards.Win Free Tickets to brightonSEOWe have 5 free tickets to give away to brightonSEO happening on Thursday 14th & Friday 15th September 2023 thanks to the amazing Sistrix. They're also giving away beanies too!We'll pick 5 lucky winners at random, all you need to do is fill in the form...

Can a content marketer's mindset help you with creating highly successful SEO content? Did you know that the gap between content marketing and SEO has significantly narrowed in recent years? Wix's own Mordy Oberstein and Crystal Carter welcome guest Sarah McDowell, SEO Manager at Captivate, where they discuss the nuances and crossroads between SEO and content marketing on this episode of the SERP's Up SEOPodcast.    [00:02:17] What's On This Episode of SERP's Up? [00:03:56] Focus Topic of the Week: SEO & PPC: Should SEOs adopt a content mindset? [00:19:52] Focus Topic Guest: Sarah McDowell [00:20:27] Going, Going,... Google!   [00:34:50] Snappy News [00:35:07] Follow of the Week: Ann Handley Hosts, Guests, & Featured People: Crystal Carter Mordy Oberstein Sarah McDowell Joe Hall Ann Handley Resources: Wix SEO Learning Hub Capitvate The SEO Mindset Podcast Do Ranking Factors Matter for SEO Featured Snippet Market Share Study Featured Snippet Content Diversity The Searchlight Newsletter News:  Google Search Console To Drop Page Experience Report, Mobile Usability Report & Mobile-Friendly Tests Google Drops Mobile-Friendly, Page Speed, Secure Sites & Page Experience As Retired Ranking Systems Understanding page experience in Google Search results Creating helpful, reliable, people-first content

34 : The Flow: Episode 34 - Podcasting SEO Tips Ecamm Network Listen to The Flow Podcasting, especially video podcasting, can be a great way to share your message with the world. There are so many things to learn and do, but it's hard to know where to start if you've never done it before. Producing a podcast can seem daunting at first; it's easy to feel overwhelmed when you're starting something new. Using a Video First approach with Ecamm Live will make it much easier and save you lots of time.The Flow is here to help. We'll take you step-by-step through creating a video podcast, from planning and production to promotion and monetization. You'll learn how to build an efficient workflow that will make your content shine, leaving you to focus on creating great content.You need to know many things when starting a video podcast, including your "why." In this replay episode, Doc and Katie are joined by Sarah McDowell of The SEO Mindset Podcast The SEO Mindset is a weekly podcast that gives you actionable, personal growth and development tips, guidance and advice, to help you to optimise your SEO career and not just the algorithms.Check out The SEO Mindset Podcast: https://theseomindset.co.uk/Welcome to The Flow. Created by Ecamm and hosted by Doc Rock and Katie Fawkes, this weekly video podcast will take you step-by-step through the process of video podcasting.Want to see behind-the-scenes? Join the studio audience of our live recordings every Tuesday at 12 pm Eastern on YouTube.This video podcast is powered by Ecamm. With Ecamm, you can plan, produce, and record your podcast, bring on co-hosts and interview guests, add graphics and animations, and much more. Ecamm makes podcasting easy. Try it today for free at https://ecamm.liveWatch Past Episodes: https://ecamm.tv/theflowEpisodes & Show Notes: https://flow.ecamm.comGrab the Freebies: https://ecamm.tv/flowfreebies>We record our podcast with Ecamm: https://www.ecamm.liveWe edit with Descript: https://www.descript.comOur Podcast Host is Captivate: https://captivate.fmSpeedify always saves the day! https://www.speedify.comSee the Flow Gear Guide at: https://ecamm.tv/flowgear#videopodcasting #videopodcast #theflowecammEcamm Network The Flow website...

Buy your free tickets on Eventbrite Search With Candour has joined forces with The SEO Mindset to bring to you a LIVE podcast titled 'How to Deal with Anxiety at Conferences' sponsored by SISTRIX and Captivate. Jack Chambers-Ward will be joined by Sarah McDowell and Tazmin Suleman, hosts of The SEO Mindset, to give you actionable tips and advice on how to deal with feelings of anxiety, for both attendees and speakers. When? Wednesday 19th April 2023 19:00 - 21:30 Where? Projects The Lanes, Nile House, Nile St, Brighton, England, BN1 1HW This podcast will be in front of a live audience meaning that our community will be able to gain a snapshot into the production of both the SEO Mindset and Search With Candour podcasts there will also be a live Q&A to really help you be part of the process! Buy your free tickets on Eventbrite

Podcasts, 'The SEO Mindset' and 'Search with Candour' have joined forces to bring to you a LIVE podcast titled, 'How to Deal with Anxiety at Conferences', sponsored by SISTRIX and Captivate.Sarah, Tazmin and Jack, hosts of the above podcasts will be giving actionable tips and advice on how to deal with feelings of anxiety, for both attendees and speakers. They'll also be sharing their own experiences.Sign up and guarantee your space now!Click here to sign up and guarantee your space now, as they are limited! All tickets are free and come with a FREE drink!How does a live podcast work?The SEO Mindset and Search with Candour podcasts will be recording an episode which will be published on their podcast feeds. However, there is a twist!This is no ordinary episode; it will be carried out in front of a live audience meaning that our community will be able to gain a snapshot into the production of both the SEO Mindset and Search With Candour podcasts.There will also be an opportunity for a live Q&A to really help you be part of the process!Once the episode has been recorded, it will be available on the usual podcast directories, such as Spotify, Apple and Amazon Music.About The SEO Mindset PodcastThe SEO Mindset podcast gives actionable growth tips and development advice so that SEO professionals can optimise their careers, and not just the algorithms!Each week hosts, Sarah McDowell and Tazmin Suleman, with the help of their guests, delve into important topics that are often not spoken about, sharing their own experiences, along with practical tips, guidance and advice. Topics covered so far include imposter syndrome, self-belief, anxiety, mindset etc.About Search with Candour PodcastSearch With Candour features the latest SEO news and in-depth interviews with the world's best digital marketing professionals.Each week, Jack Chambers-Ward is joined by one of the world's leading SEO and PPC experts to discuss a topic of their choice ranging from broad topics such as avoiding burnout as a content creator and the importance of cultural understanding to more technical subjects like pagination in ecommerce and how to conduct SEO audits.Once per month, Jack is joined by his co-host Mark Williams-Cook to host a live episode of the podcast recapping that previous month's biggest SEO news stories.Our main sponsor - SISTRIXYou may recognise SISTRIX as the sponsor from Search With Candour and we're very excited to say that SISTRIX is also sponsoring this live podcast.SISTRIX is the all-in-one SEO toolbox for those who want to succeed on Google, Amazon and Facebook. With SISTRIX's market-leading tools, you can optimise your website according to the latest Google guidelines, track competitors on Amazon and easily generate and easily perform research across Tiktok, Instagram and YouTube.You can try some of their free tools and a 7-day free trial of the SEO toolbox.Some of the SISTRIX team will also be there in person to present the latest Visibility Leader awards.Our drinks sponsor - CaptivateEach ticket includes a free drink, and we have the wonderful Captivate to thank for that!Captivate are a podcast hosting company for the serious independent podcaster and creator, with a range of tools to help podcasters grow, monetize, market and simplify...

This week is a special week for me and the podcast as it marksmy one year anniversary! I'm very proud to have been going for 12 months! One of my biggest takeaways from the last 12 months has beenthe importance of letting your podcast evolve with you the more experience you get. There's nothing wrong with hitting pause or taking a breakto work things out. This will allow you to keep consistent and keep going withyour pod! Going forward this podcast will be coming to you every otherweek with a new guest. I really enjoy the interaction with my guests which iswhy I want to make guests a regular thing. I'll be chatting with lots of different podcast hosts and experts to give you lots of advice and tips around podcasting which you can go on to use for your own podcast. I'd love you to join my email list where you get Weekly Podcast Love letting you know when a new episode is out, any exciting news, what I'm up to and recommendations for other podcasts I think you might enjoy! I'm also excited to announce that along with my friend Sarah McDowell, we'll be launching a new podcast community called West Midlands Podcast Club. We met at some awards drinks before Christmas and nerded outabout our love for podcasting. We then got the idea to create a place for local(and not so local!) podcasters to come together to share ideas, knowledge and build friendships. It's for all podcasters – aspiring new and established. Everyone is welcome ☺️I'll give you more detail when it's all ready to go! Listener Shout Out! Hannah & Nicole from the Showing Up Solo Podcast.Nikki St Paul from the Stories that Connect us Podcast.Thank you for all your support, it's greatly appreciated. Find their podcasts in the link below, I would highly recommendboth for a listen! If you have any questions or would like some help with your podcast, you can book a 30-min Free Session with me. Can I ask a favour? If you enjoyed the episode, I'd love it if you could leave me a review.You can leave one hereThanks so much! I'd love to connect with you on social! You can find me on:LinkedIn | Website Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas! Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here! This podcast uses the following third-party services for analysis: Chartable - https://chartable.com/privacy

Are you unintentionally turning off a significant chunk of your target audience by publishing content that isn't inclusive? How can you turn this around and make sure that you appeal to as many people as possible? In this episode, Sarah McDowell explains six ways to be more inclusive with your content, including: 1. Inclusive language 2. Inclusive imagery 3. Gender forms and security practices 4. Keywords 5. Showing support on your website 6. Link out to resources For more Episodes of the In Search SEO podcast: https://www.rankranger.com/blog/podcasts Rank Ranger: https://www.rankranger.com/ Start a free Rank Ranger trial: https://www.rankranger.com/free-trial

After a short bout of Covid, we're back and this week talking about Podcast Movement 2022 which wrapped just over a week ago. I'm joined by Sarah McDowell, our Head of SEO, to give you our thoughts on the conference and what we're looking forward to at next year's event. This is Captivate Insider, a weekly update on what's happening here at Captivate, where we're actively helping the serious independent podcast creator save time, grow their podcast and monetize their content. Join me your host, Garry, the Head of Design here at Captivate where I'll be chatting with our team to get a behind-the-scenes look at what goes into designing and developing our features, our views on what's happening in and around podcasting PLUS grab some tips on using Captivate along the way. A new show lands every Wednesday in your preferred podcast app and if you're not using Captivate to grow your podcast, head over to http://captivate.fm/ (captivate.fm) to try us out totally free for 7 days. Enjoy, and happy podcasting.

In this episode, Jim is joined by BanterFlix's Resident Disney Queen as they look back at their 1985 animated feature The Black Cauldron and our Pick of the Streams Grease (!978), which is available to watch on Paramount +'s streaming Service.Local cosplayer Sarah McDowell also reviewed Toby Marlow and Lucy Moss's musical Six, which was recently staged at the Grand Opera House in Belfast.So give it a listen and look out for this week's big questions!email your answers at  info@banterflix.com

In today's episode of The Best Guest we welcome SEO specialist, Sarah McDowell. Listen as we talk about: The importance of SEOHow being a guest on podcasts is good for your SEOThe ways you can maximise the SEO benefits from being a guest on podcasts About Sarah McDowellSarah is based in the UK and has around 10 years of experience in Digital Marketing, specialising in Search Engine Optimisation (SEO). She is currently the SEO Manager at Captivate, a growth-orientated podcast hosting platform, which is part of Global Media & Entertainment. She has worked both inhouse and agency side, meaning she has experience in working in a range of different sectors and industries. Before joining Captivate she was part of the SEO team at Holland & Barrett.Sarah's early career plans didn't involve marketing, let alone SEO. After graduating with a 2:1 in Dance & Culture from the University of Surrey, Sarah was unsure as to what career she should pursue. She enjoyed dance but knew she didn't want a career in it. After applying for a range of different roles, Sarah accepted a job at a web design and marketing agency, and it was here that she fell in love with SEO. The rest as you could say is history… cheesy right?Using data, customer insights and her understanding of how search engines work, such as Google, she implements SEO strategies to best optimise websites, with the end goal of increasing relevant traffic, conversion and improving user experience.Sarah is also a podcaster, conference speaker, previous judge of the Drum Search Awards, trainer and co-author (book yet to be published). In her current role at Captivate, she is combining her two passions which are SEO and podcasting. She has four podcasts under her belt, mainly about SEO, with the latest one only launched a few months ago, called The SEO Mindset podcast.Key TakeawaysSEO is a channel for discoverability of your brandThe better visibility you have in Google, the better chance you have to attract prospective customers.Every time a website links to your website this is a back link. Back links help Google to trust your websiteUse tools such as SEM Rush to see what links you have to your site and what backlinks your competitors have.Appearing on podcasts is a good way to build back linksWhenever you appear on a podcast you are getting links to your websitePodcasts are evergreen. People can always come across it and find you.You're targeting a new and engaged source of traffic. You're tapping into other people's audiencesPodcast interviews feed into EAT - Expertise, Authority and Trust. Google looks at this when ranking pages and websites. Podcast interviews help with EAT because you're seen as authoritative by GoogleTo maximise your podcast appearances for SEO - Suggest a topic, do some keyword research to see what people are searching for and base your episode on that topicYou'll receive backlinks in the show notesMake sure you share your episodeRepurpose your podcast content. Transcribe it and turn it into a blogTurn your podcast interviews into social media contentEmbed your podcast interviews on your website but add some text for context. This is good quality content for your website and Google is going to see this.Make your page different from the podcast show's site so you're not competing. Find a different angleQuoteSetting up a website and leaving it is not good enough. It's like buying a lovely plant for your house and not watering it. Even a cactus needs a bit of water. So if you don't nurture it, it will die. It's the same with your website.Mentioned in This EpisodeSEM Rush

On this week's episode, Jack Chambers-Ward is joined by Sarah McDowell, the SEO Manager at Captivate and the co-host of the SEO Mindset podcast. Jack & Sarah discuss: What is imposter syndrome? Why is it so prevalent in the SEO industry? Techniques to cope with it How to support coworkers & employees with imposter syndrome How you should chop your vegetables for your chili Full show notes and transcript are available at search.withcandour.co.uk.

This week we're joined by our SEO Manager, Sarah McDowell, and it's her first time on Captivate Insider after joining the Captivate Team a few months ago. We get an insight into her role, the awesome work she's been leading and a general chat on her podcast experience. Welcome, Sarah. This is Captivate Insider, a weekly update on what's happening here at Captivate, where we're actively helping the serious independent podcast creator save time, grow their podcast and monetize their content. Join me your host, Garry, the Head of Design here at Captivate where I'll be chatting with our team to get a behind the scenes look at what goes into designing and developing our features, our views on what's happening in and around podcasting PLUS grab some tips on using Captivate along the way. A new show lands every Wednesday in your preferred podcast app and if you're not using Captivate to grow your podcast, head over to http://captivate.fm/ (captivate.fm) to try us out totally free for 7 days. Enjoy, and happy podcasting.

In this episode, we need to talk about Disney's 24th animated feature, The Fox and the Hound (1981) as we continue our deep dive into the Dark-Era of Disney's animated back-catalogue. On this recording, Jim McClean is joined by BanterFlix's resident Disney Queen Victoria Brown and local cosplayer Sarah McDowell.Support the show (https://www.patreon.com/banterflix)

In this week's episode, we chat with Levi Williams-Clucas, SEO Specialist at StrategiQ, about local SEO and the importance of reputation, reviews and trust. Where to find Levi: https://www.linkedin.com/in/leviwilliamsclucas/ (LinkedIn) https://twitter.com/Femkepants (Twitter) Resources from the episode: https://academy.brightlocal.com/ (BrightLocal Academy) BrightLocal blog https://strategiq.co/strategiq-hub/learn/ (StrategiQ blog) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: https://www.screamingfrog.co.uk/ (Website) https://www.linkedin.com/company/screaming-frog/ (LinkedIn) https://twitter.com/screamingfrog (Twitter) https://www.youtube.com/c/ScreamingFrogSEO (YouTube) https://www.facebook.com/screamingfrog/ (Facebook) --- Episode Transcript: Sarah: Hello, and a very warm welcome to the Women in Tech SEO Podcast. I am Sarah McDowell, an SEO content executive, and I will be your host for today. Joining me I have the wonderful Levi Williams-Clucas, who is an SEO specialist at StrategiQ, and they will be talking to us today about Local SEO. Welcome to the show, Levi. Levi: Hello, hello. Thank you for having me. Sarah: Thank you for giving up your time and agreeing to spend Wednesday afternoon with me. Have you had a good day? Levi: I've had a great day. Yes, it's been nice and sunny outside, and I've been able to pet my cats today, so very happy. Sarah: Sounds like a wonderful, wonderful Wednesday. To kick things off, I want to ask you how you got into this wonderful world of SEO, and how you ended up being an SEO specialist at the agency StrategiQ? Levi: I've always been into marketing, and I did my degree in marketing and was ready to go as soon as I came out of uni. It didn't work that way and I ended up having a bunch of random temp jobs, and then got my first proper agency job at StrategiQ as a Digital PR. I decided it wasn't for me and thankfully my manager noticed an interest in me for SEO and suggested it and shout out to Chris Green if anybody knows him. He suggested, "Would you like to move into SEO?" I thought, "Yes, I'm going to give that a crack." I've been happy as a pig in the mud ever since really. It's my calling. Sarah: I love that saying "Happy as a pig in mud," I've not heard that one before. Levi: Oh, that's one of my favorites. Sarah: That's awesome that within your agency, then someone who worked with you was able to identify a whole area that you would be interested in. I think that's really cool. Levi: Yes. Sarah: Cool. What one bit of advice would you give other women starting out in the industry? Levi: I had to go think about this, because there's a lot of things that I think I would like to give as advice to women in the industry, but I think my main one is not to change who you are or what you believe in, to fit into something that other people say you should be or should believe in. How you look, sound, how you identify, really doesn't have any impact on how good you are at your job, and how well you can learn what you need to do to succeed in your role. You should really remind yourself of that when you feel like you've been treated otherwise, and prove those people wrong. I have, I'm here, I'm covered in tattoos and piercings, and I have a very successful career despite being judged on a regular basis about things like that, so...

In this week's episode, we chat with Sheri Mandour, Freelance Digital Marketing Consultant and Founder of Digital Tulips, about SEO for small businesses with small budgets. Where to find Sheri: https://www.facebook.com/digitaltulips/ (Facebook) https://www.linkedin.com/in/sherihanmandour/ (LinkedIn) https://twitter.com/SheriMandour (Twitter) https://www.instagram.com/digital_tulips/ (Instagram) https://digitaltulips.com/ (Website) Resources from the episode: https://quickbooks.intuit.com/uk/ (QuickBooks) https://www.persado.com/ (Persado) https://monday.com/ (Monday) https://trello.com/ (Trello) https://developers.google.com/speed/pagespeed/insights/ (PageSpeed Insights) https://analytics.google.com/analytics/web/#/ (Google Analytics) https://www.semrush.com/ (Semrush) https://developers.google.com/search/docs/beginner/seo-starter-guide (Google SEO starter kit) https://moz.com/beginners-guide-to-seo (Moz beginner guide to SEO) https://learningseo.io/ (Learningseo.io) --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: https://www.screamingfrog.co.uk/ (Website) https://www.linkedin.com/company/screaming-frog/ (LinkedIn) https://twitter.com/screamingfrog (Twitter) https://www.youtube.com/c/ScreamingFrogSEO (YouTube) https://www.facebook.com/screamingfrog/ (Facebook) --- Episode Transcript: Sarah: Hello, and welcome to the Women In Tech SEO podcast. I am Sarah McDowell, an SEO content executive, and I will be your host for today. Joining me, I have Sheri Mandour who is a freelance digital marketing consultant and Digital Tulips founder, and she will be talking to me today about how to do SEO for small businesses. Welcome to the podcast, Sheri. Sheri: Thank you very much for having me. Sarah: How are we doing today? Sheri: I'm very well, thank you. How are you? Sarah: I'm always in a very good mood when I get to do a podcast, and get to talk to someone. I'm in my very happy place right now. Sheri: I'm glad. Same here actually, I feel very nostalgic speaking and just relaxed. Hopefully, we will have some fun today. Sarah: Can you give our audience a brief overview of how you got into SEO, and end up having your own business in freelancing? Sheri: Well, my story started actually 17 years ago when I got married and moved to the UK with my husband who was finishing off his studies. Although I had my bachelor's degree with honors and accounting and marketing from Cairo university, as well as experiencing work as an auditor for PricewaterhouseCoopers, and also for the United nations. I found it really challenging to find a job that really fit it around my new life and family. Back then I was approached by a friend who was actually an international human rights lawyer, and she was looking for someone to manage her organization's website and social media accounts. I took on that role basically, and started a long journey of self learning in which really I discovered the magic of SEO, and the digital marketing in general. I was really fascinated by the power of digital marketing, and the impact it had on people. Wanting to learn further, I enrolled in evening classes at the university of west minister and I obtained a diploma in digital marketing from the DMI learning really the strategy behind all the digital marketing tools and the platforms really was a game changer for me,...

In this week's episode, we chat with Kristie Plantinga, Founder of TherapieSEO about how to manage feelings of imposter syndrome. Where to find Kristie: Website: https://www.therapieseo.com/ Twitter: https://twitter.com/kristie_plant Facebook: https://www.facebook.com/therapieseo Instagram: https://www.instagram.com/therapieseo/ --- Episode Sponsor: This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They have recently added automated crawl overview reports for Data Studio in version 16 of their SEO Spider software. You can use their Data Studio dashboard, but if you have created your own Data Studio dashboard for their crawl reports that you'd like to share with the community, then get in touch with them via support@screamingfrog.co.uk or @screamingfrog on Twitter to be featured. Where to find Screaming Frog: Website - https://www.screamingfrog.co.uk/ LinkedIn - https://www.linkedin.com/company/screaming-frog/ Twitter - https://twitter.com/screamingfrog YouTube - https://www.youtube.com/c/ScreamingFrogSEO Facebook - https://www.facebook.com/screamingfrog/ --- Episode Transcript: Sarah McDowell: Hello, and welcome to the Women in Tech SEO Podcast. I am Sarah McDowell, an SEO content executive and I will be your host for today. Joining me I have Kristie Plantinga, founder of therapy, SEO and we have them talking about imposter syndrome. Hello, Kristie. Kristie Plantinga: Hi, thank you so much for having me. This is so exciting. Sarah: Thank you so much for agreeing to come on and spending your Monday morning for you, isn't it? Kristie: Yes. Sarah: Monday morning with me. Let's dive straight in and my first question to you, Kristie is, can you tell us how you got into SEO in this world? Then how because, obviously, you're the founder of therapy, SEO, congratulations. Kristie: Thank you. Sarah: How did you end up having your own business? Kristie: Yes. I think everyone in SEO, got started in their unique way. I started more from a writing background, I was pursuing a master's in written communication, which was largely a technical SEO writing Pro-- or sorry, Technical Writing Program and that wasn't for me, I just have more of a creative side. I knew that wasn't going to be a good fit for me. I started learning more about user experience and marketing and I was looking at the job market with a communications degree, which could be tougher to find an entry into the job market but I stumbled upon SEO. I started teaching myself a lot of things as I think many of us do. I always thought it would be so cool if I could work in this but my only qualification is this. I knew how to build websites, and I had this degree. I was lucky enough to get hired by an SEO agency, they took a chance on me, and I've just been in SEO ever since and with my own business. I always wanted to have my own thing. I loved the idea of building a brand and working for myself and having this flexibility and control over my path. I started my own SEO business. I went full-time about a year ago and I started working on everything about a year and a half, almost two years ago. It's like a simple journey but I do think I started earlier with my own business than probably most other consultants do. I'm sure we'll be talking about that more today. Sarah: So when you put forward yourself to come on the podcast, you said about how your business is a niche, isn't it? How did that come about and what do you offer as a niche business? Kristie: Definitely. I work in a niche industry before or a niche agency before. I enjoyed niching because first of all, I'm a pretty practical person, I knew that it would be easier to start a business with a niche. I find that connections and speaking opportunities, and networking, all that stuff comes easier when you're situated in more of a niche...

We are back for Season 3 and this week we have Abby Reimer on the podcast to talk about the importance of creating content that both search engines (eg Google) and humans love. Resources from the episode: Hemingway App - https://hemingwayapp.com/ (https://hemingwayapp.com/) Thruuu - https://app.samuelschmitt.com/ (https://app.samuelschmitt.com/) Article - https://searchengineland.com/creative-ways-to-source-content-ideas-from-ugc-for-seo-350277 Where to find Abby: Twitter: https://twitter.com/abbyreimermpls LinkedIn: https://www.linkedin.com/in/abby-reimer/ --- Episode Sponsor This season is sponsored by Screaming Frog. Screaming Frog develop crawling and log file analysis software for the SEO industry, and wanted to support the WTSPodcast as listeners to the show. They've just released version 16 of their SEO Spider software, which includes - improved JavaScript crawling to help you identify dependencies, such as JavaScript content and links, automated crawl reports for Data Studio integration, advanced search and filtering, and the app is now available in Spanish, French, German and Italian. You can check out the latest version at Screaming Frog's website (screamingfrog.co.uk). Where to find Screaming Frog: Website - https://www.screamingfrog.co.uk/ LinkedIn - https://www.linkedin.com/company/screaming-frog/ Twitter - https://twitter.com/screamingfrog YouTube - https://www.youtube.com/c/ScreamingFrogSEO Facebook - https://www.facebook.com/screamingfrog/ --- Episode Transcript Sarah McDowell: Hello, and welcome to the Women in Tech SEO podcast. I am very excited that we are back for season three. I am Sarah McDowell, an SEO content executive and your host for today. Joining me, I have Abby Reimer, SEO manager at Uproer, to talk about creating content that humans and search engines love. Hello, Abby. Abby Reimer: Hi, Sarah. Thank you so much for having me. I'm so excited to be here. Sarah: Thank you very much for joining. How are you doing? Abby: I'm fabulous. I'm ready for fall, crazy enough. I have my fall candles and a sweater on. I'm ready to go. Sarah: Ready for the autumnal? Is that the word? Is that the right word? Abby: Yes. I am very ready especially being from the Midwest. That's wild. Usually, summers are too short. No one wants them to end. This year, I'm ready for the smell of fall, ready for the seasons to switch. Sarah: To kick things off, I think a good place to start is if you can give our audience a brief overview of yourself and how you got into this wonderful world of SEO. Abby: Yes, absolutely. I am an SEO manager at Uproer, which is a search marketing agency in Minneapolis. We focus on e-commerce and tech companies. How I got here is a little interesting. As you probably know, if you're in SEO, it's something you stumble into. There's no degree for it. It's just interesting how many different paths there are. I graduated with a PR and writing degree and got a general marketing role. It was through that that I was working a lot on a blog. I'd worked a lot with email and social and promoting it on different channels. I noticed one week that one of our blogs was doing really r traffic. I was like, "I didn't promote this. What is happening here?" I was so confused. I looked at analytics. I saw that Google organic was the top channel that week. That question that I typed into Google, it's very meta, but I googled, "How do you show up in Google? How do you get traffic?" I was so fascinated with what I found. I had no idea that it was how you structure web pages and the actual queries that you target. That's how people get found among many other reasons. I went down that rabbit hole. I started following Moz and Brian Dean's Backlinko, followed a lot of those types of sites. I fell in love with it. Six months into my role or eight months or whatever it was, I was like, "I want to work on SEO and content full time." I ended up going to a content marketing...

Sarah McDowell talks with Michael Fagan, host of “Waiter Nation” an online series that honors professional waiters. Michael has interviewed many celebrities who started their careers in the hospitality industry. Hear about his new project.

The girls are back as we hear from Rachel Benkowski, our beer historian, and Sarah McDowell, our Girl About Town. And we have information regarding a free ticket giveaway for an upcoming beer festival.

This week we chat with Diana Richardson, Social Media & Community Manager for the SEO division of Semrush, all about SERP features. Where to find Diana: Twitter: https://twitter.com/DianaRich013 (https://twitter.com/DianaRich013) LinkedIn: https://www.linkedin.com/in/%F0%9F%8D%B7-diana-richardson-8965a317/ --- Resources: https://www.semrush.com/blog/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for its eCommerce SEO campaigns including Best Global SEO Agency of The Year 2 years running working with brands like Bloom & Wild and Not On The High Street. They are running an exclusive Shopify SEO roundtable for eCommerce leaders on September 23rd with limited spaces available. If you're interested, reach out to them via thisisnovos.com or message their co-founder Antonio Wedral on LinkedIn. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript: Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO Content Executive at Holland and Barrett, and I am your host for today. We have Diana Richardson joining us today, who is social media and community manager for the SEO unit at SEMRush. Hello, Diana. Diana: Sarah. Oh, my gosh. I could just listen to you all day. I love your voice. Sarah: Thank you. Maybe I need to think of ways to make money out of my voice. Maybe that's what I need to do? Diana: Yeah, you definitely should. Sarah:  I feel like we've already cleared something up. So, it is SEMRush rather than S-E-M-rush? Diana: Yes, and we have a lot of fun with how you pronounce our name. But in December of 2020, we went through a rebrand and we revisited our logo, and you'll notice our name is not capitalised as much as it used to be. So, we definitively made it Semrush in December of 2020. But in my career of all these years, I've always called it SEM Rush. So, it was a big change for me too. I've just now kind of get it down. Sarah: There you go. You've heard it here official. Well, let's start by getting to know you, Diana, so please would you be so kind and give us a brief overview of yourself? So, what you do and how you got into this wonderful world of SEO. Diana: My SEO journey started in 2006 when I answered an ad in the paper. Yes, we did not have things like indeed at that time and neither was SEO as a career choice. So, the ad was actually for a marketing specialist. And so, I sat down for the interview and the woman who would become my manager described SEO and PPC to me, and it was with a company that was transitioning from print to digital. So, I learned this from the ground up, brand spanking new, no training in college, with my clients, hands-on for 15 years. It's the best way to learn. I was with them for quite a long time, but then I wanted to branch out beyond SEO. And so, I found a job as a digital marketing director where I got to learn social media, email, branding, storytelling, all of those beautiful elements, and then actually networked my way to the job here at Semrush, which combines both of my loves, which is talking to people and SEO. So, it worked out great. Sarah: Are you ready for me to do a quick-fire round of questions? Diana: Yes. [Quick Fire Questions] Sarah: There are loads of ways that you can be creative. You don't have to draw. What empowers you to be the brilliant woman that you are today? Diana: Besides my genes? I love this question because I think it has been a 38-year journey, right? We learn things every step of the way. And what has empowered me to be how I am, where I am, is finding that it was OK to be me. Many, many more doors have opened for me just being myself, including my job with Semrush and being part of the Women in Tech SEO

On this week's episode we chat to Dhriti Shashikanth, Account Executive at Mindshare London, about starting out in the SEO industry after graduating from university. Where to find Dhriti: LinkedIn: https://www.linkedin.com/in/dhriti-s-451969166/ --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO Content Executive at Holland and Barrett, and I am your host for today. Joining me on today's show, I have Dhriti Shashikanth, Account Executive at Mindshare London, who is going to be talking to us about starting in SEO as a beginner and graduate from university. So welcome to the show. Dhriti: Hi! Thanks for inviting me. Sarah: Thank you for joining us. How are you doing? I mean, it's Thursday evening, Friday tomorrow. Have you got the Friday vibes going on? Dhriti: 100%. It's been such a long and busy month so far and it's only the 8th. It's been a long, busy one but looking forward to the weekend. Sarah: Well, it sounds like you pretty much deserve this weekend that's coming up then. To kick things off and to start this podcast, can you give our wonderful listeners a brief overview of yourself, what you do tell us a bit about you. Dhriti: Sure. My name is Dhriti and I'm an account executive at Mindshare UK. So, I've been at my current agency for a little bit over four months, just past my probation, which is great and currently living in London. And I'm quite excited that COVID has finished or like sort of finished, but it's lovely to go out and meet people as well. So, I'm enjoying that side of things. Would you like to know anything more? Sarah: I do have some quickfire questions.  [Quick Fire Questions] Sarah: Well, I mean, I'm going to be Googling that after the show. I'm imagining our listeners will be as well. What would you say empowers you to be the brilliant woman that you are today? Dhriti: I think it has to always be my role models. Definitely. I've been around so many strong women in my life. And I would probably say my mother and my grandmother are probably at the highest on that list. And I think my mum is just so hardworking and she's such a strong woman herself that I think it's inspired me to sort of getting to where I am in my career and work as hard as I've been working, so I would say, yes, it's my mother and other inspiring women in my field as well. My previous boss, Becky Simms, and of course, the Directors that I'm working with now in Mindshare as well, 100 per cent. Sarah: What one bit of advice would you give women starting in the industry? Dhriti: From my experience anyway, there seems to be a lot of women working in SEO. And I think it's just reaching out and speaking to people and joining the community and not being afraid to voice their opinions and challenge. I think that's the best way you can learn. So, I would say, yeah, not to be afraid of doing those things. Sarah: It's time to get into the meaty topic of this episode. And at the beginning, I said that we'd be discussing starting in SEO as a beginner and you'll be sort of like sharing your...

On the What's On Tap podcast, Sarah McDowell visits Bar 32 Chocolate on Tennessee Ave in Atlantic City to talk with the company's Sara Callazzo. Bar 32 is one of the most unique establishments to be found anywhere. You'll find out what makes it so special and learn the significance on the number “32.”

On the What's On Tap podcast, Sarah McDowell is on location at Josie Kelly's Public House in Somers Point, NJ. Her special guest is Ashley Kyle, the company's General Manager. You can hear the What's On Tap radio show Sundays at 1p on POP FM 99.9.

On the What's On Tap Podcast, Sarah McDowell reports from Playland's Castaway Cove in Ocean City, NJ, where the 2021 summer season is experiencing a much needed rebound. You can hear the What's On Tap radio show Sundays at 1p on POP FM 99.9.

This week we speak to Aiala Icaza Gonzalez, SEO Director at Reflect Digital, about having a more human approach to site structure. Where to find Aiala: LinkedIn: https://www.linkedin.com/in/aialaicaza/ --- Resources https://www.linkedin.com/pulse/empathic-search-results-how-neuroscience-impacts-seo-mikolajczyk/ (Empathic search results – how neuroscience impacts content SEO?) (LinkedIn Post) https://stratabeat.com/neuroscience-of-seo/ (The Neuroscience of SEO) (Blog Post) --- Episode Sponsor This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, I am Sarah McDowell, SEO content executive at Holland and Barrett and I am your host today. We have Aiala Icaza Gonzalez joining us on this episode, who is the SEO Director at Reflect Digital, who will be talking to us today about how we can take a more human approach to our site structure and why that is important. So, hello and a warm welcome, Aiala. Aiala: Hi. Sarah: How are we doing? Aiala: I'm good. I'm good. How are you? Sarah: I'm not bad at all. Not bad at all. Aiala: I'm glad to hear that. Sarah:  Have you had a good week so far? Aiala: I mean, it's over now, so I'm happy about it. Sarah: It's Friday tomorrow. So, the weekend is on the cards, isn't it? It's there.  Aiala: A 4-day week here so yay. Sarah: I am not jealous at all. Let's kick things off by you giving me and our listeners a brief overview of yourself, sort of the things that you do and how you got into this wonderful world of SEO. Aiala: Sure. So, let's start with how did I get here. I started around nine years ago in Germany. A friend told me; I know someone that knows someone that knows someone. So, I applied. They asked me what SEO was, I had no clue what it was, but I still got the job and that's how it started. I'm a director at Reflect Digital in the UK, although I work from Spain and pretty much, I handle the team, I handle clients, communications and I do talks from time to time whenever I have the time. And yeah, that's the summary. Sarah: I guess it must be quite interesting managing a team remotely. Aiala: Yeah. I mean, I was doing it already through the pandemic, so I found that it wasn't that complicated. Like they still get that human connection through the camera. So yeah. I mean I'm just, I just kept doing it. Sarah: And I'm jealous that you live and get to work in Spain. I mean, I want Holland and Barrett to send me to Spain. Sarah: Well, it's funny, you wouldn't be that jealous. Trust me, not here. Sarah: I've got some quickfire questions.  [Quick Fire Questions] Sarah: I mean. Wow, wow. You survived my quickfire round of questions. So now we know you more personally as well as you as an SEO person. Now this is The Women in Tech SEO podcast, so I am going to ask you a couple of questions around this topic, starting with, what would you say empowers you to be the brilliant woman you are today? Aiala: Well, I mean, I'm going to make it short because I could talk for hours here, obviously, starting from my mother and my auntie that has always pushed me to be at my best and

Join us for this week's episode, as we speak with Sarah McDowell Shupp, Director of Student Conduct, on the sacred work of student conduct and the history of our field that we have to remember in every case that we adjudicate. Want to connect with Sarah? Sarah McDowell Shupp (she/her) e-mail her at: smshupp@ship.edu Want to e-mail the show? e-mail us: ascapodcast@gmail.com Let's Connect! Talk to Us! We Talk Back! Twitter: @ascapodcast Instagram: @ascapodcast Want to chat with Alexandra? Follow her on Twitter or IG at: @dr_ehughes

This week we speak to Himani Kankaria, Digital Branding & Marketing Consultant, about the importance of planning content and preparing content calendars. Where to find Himani: LinkedIn: https://www.linkedin.com/in/himanikankaria/ Twitter: https://twitter.com/himani_kankaria Website: https://www.himanikankaria.com/ Content calendar template: https://t.co/KMXceRf1ej?amp=1 (https://bit.ly/3sBzTkj) --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides tech eCommerce SEO expertise with a creative edge. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. The great news is that you can join them! They're hiring senior digital PR and SEO strategists. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript Sarah: Hello, and a very warm welcome to the Women in Tech SEO podcast. I am Sarah McDowell, SEO Content Executive at Holland and Barrett. And I am your host today. It is not just me. On my own. No, I have the wonderful Himani Kankaria joining us today to talk about planning content and preparing content calendars. Himani is an independent digital marketing and branding consultant e-commerce content consultant and content specialist. Welcome to the show, Himani! Himani: Hey Sarah, thank you so much for having me on the WTSPodcast. I am super honoured to be here. Sarah: It's an absolute honour for you to spend your valuable time with us today. So let's kick things off and get to know you Hamani. So can you give us a brief overview of yourself, what you do and how you got into this wonderful world of SEO?  Himani: So I've been in this digital marketing industry for more than 11 years now. When I started with SEO back in 2010 and like about, I worked in house for around six years, and then I became a consultant working independently with the B2B companies, including the SAS company. So, you know, I like focusing on helping business owners to understand their business goals and help them align with the marketing goals. So based on that, I am, you know, also preparing the roadmap. And helping them help the team to work on their roadmaps. So, you know all of those 11 years of my journey, I have learned SEO, I have learned creating content. I have also tried mastering the skills to create the content that, you know, ranks on page one of Google and also on Google features. And you know, I would love to add that, you know, for three and a half years, I've been trying my hands and working with a couple of e-commerce businesses through e-comm cheetah. I am associated with e-comm Quito as an e-commerce consent content consultant. I had them. To the content of in commerce campaigns. So it was like, you know, back in 2010, I had an option to either go into the development side or I would go into SEO. So I don't know what clicked in my mind. And I immediately picked up SEO and it's like, you know, I am. Learning every day, something new and growing with all the new things that are coming up in our industry. Sarah: Sounds like you're very passionate about this industry. It's lovely to hear that. How are you feeling if I move this on and do some quick-fire questions? [Quick Fire Questions] Sarah: Okay. So this is the Women in Tech SEO podcast. So let me ask you some questions about this. What would you say empowers you to be the brilliant woman that you are today? Himani: I would say I have got three pillars for this. One

Sarah McDowell talks with a person who helped develop an award-winning gin. I'll tell you about a local brewery that is giving away free beer from July 2-4.

We're joined by the our new regular contributor, our “Girl About Town,” South Jersey's Sarah McDowell. And we'll report on the reopening of McGillin's Olde Ale House in Philadelphia, established the year Abraham Lincoln became president. You can hear What's On Tap Sundays at 1p Eastern on POP FM 99.9, 1240 AM and TuneIn.

This week we speak to Lidia Infante, Senior International Strategist at Rise At Seven, about how to succeed when working in SEO markets where you don't speak the language. Where to find Lidia: Twitter: https://twitter.com/LidiaInfanteM LinkedIn: https://www.linkedin.com/in/lidiainfante/ --- Episode Sponsor Massive shout out to NOVOS for sponsoring the full second season of WTSPodcast. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread, NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Where to find Novos: Website - https://thisisnovos.com/ LinkedIn - https://www.linkedin.com/company/thisisnovos Twitter - https://twitter.com/thisisnovos Instagram - https://www.instagram.com/thisisnovos/ --- Episode Transcript: Sarah: Hello, and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, and the wonderful Areej AbuAli. Today, we have a wonderful guest lined up for you. And that is Lidia Infante who has been in SEO for seven years working in-house for media outlets, B2B and e-commerce sites. She moved from Barcelona to Sheffield to join the agency world at Rise at Seven. This season is sponsored by NOVOS. NOVOS, the London-based eCommerce SEO agency, has won multiple awards for their SEO campaigns including Best Global SEO Agency of The Year 2 years running. Trusted by over 150 global eCommerce brands including the likes of Bloom & Wild, Patch and Thread,  NOVOS provides technical eCommerce SEO expertise with a creative edge by specialising across platforms like Shopify & Magento. They have been named as one of 2021's best workplaces in the UK and with a diverse, gender-balanced team are a culture-first agency. Check them out on thisisnovos.com or follow on Linkedin @thisisnovos Sarah: Now I imagine that Sheffield is very different to Barcelona. Lidia: It's very, very different. It's not as rainy as I was expecting to be fair, but it's still not warm and sunny. Sarah: Ah, so you were, you warned about the British UK weather before moving over? Lidia: I was told it was going to be miserable. We kind of just feel like Brits enjoy complaining about the weather rather than the weather being awful. Sarah: Would you be able to give our listeners a brief overview of yourself and what you do and sort of like how you got into this world of SEO? Lidia: So I work as senior international strategies that writes a seven, which means that I work with a digital strategy for global brands and I'm also running our European expansion, which means that I'm sort of managing the Germans strategies, the strategies we're currently hiring for Spanish strategies as well. And this involves a lot of analyzing the claim performance reporting, communicating, checking that everything's on track. And then we're actually impacting the business bottom line, not just like. Building links for the sake of building links or building content for the sake of building content. And I came into SEO in a bit of a weird, funny way. I was working in PPC as many of us do, but we never really talked about it. I was working in PPC for an international e-commerce site, where, when I decided to found my own women's rights magazine, I wanted to do something really light, really funny that wasn't very brainy and difficult. Just something that was really approachable like, Everybody to get what women's rights are about and what feminism is about. And that was at the time where Facebook was sending traffic cutting traffic to publishers. So I realized that SEO was, it had a lot of...

This week we speak to Rejoice Ojiaku, SEO Manager & Co-Founder of B-DigitalUK, all about what keyword mapping is and why it is important. We also test her on her Disney knowledge (there is a tenuous link) and what inspires/empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/RejiYates LinkedIn: https://www.linkedin.com/in/rejiaku/ --- About B-DigitalUK A social platform created for Black people to highlight and display specialist roles within marketing & advertising. Where to find B-DigitalUK: Instagram: https://www.instagram.com/b_digitaluk/ Facebook: https://www.facebook.com/BDigitallUK Twitter: https://twitter.com/bdigital_uk LinkedIn: https://www.linkedin.com/company/b-digitaluk/ --- Episode Transcript: This transcript is generated using an automated third party tool so will not be 100% accurate. Sarah: Hello, and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO content executive at Holland and Barrett, and the wonderful Areej AbuAli, who is an SEO Consultant and the founder of the glorious Women in Tech SEO community. This week, we have Rejoice Ojiaku, who is an SEO Manager experienced in technical and content SEO. And she's also the co-founder of B-Digital UK, which is a marketing and advertising platform catered to the black demographic to inspire and educate. Good morning to the both of you. Areej: Good morning. I'm so excited to be here and I'm so happy that rejoice is joining us today. Rejoice: I'm very excited to be here. This is very, very exciting. Thank you for having me. Areej: We love having you here and Rejoice, you know, that we absolutely love involving you in as many projects and initiatives and events that we have to get started. I think it would be great for our audience to learn more about you and what got you into SEO in the first place. Rejoice: Yeah. So I got into SEO after my marketing masters, and it was meant to be a graduate rotational program, but they sort of left me in SEO for six months, which was meant to be three. So by the six months I sort of fell in love with SEO. It was ideally where I wanted to sit because. I find that SEO is a good mix of it. And marketing and this sort of does give me all that, you know, analytical skills and I get to sort of play around with websites. I get to sort of look at coding things that I was interested in. And from there I sort of continued to stick with SEO. There's so much to learn and I guess, because it's ever changing so many things coming in, going out I do kind of like that fast pace thinking about SEO. So there's so many layers to it, which I really like to explore. So that's where I found my SEO love, I guess. Areej: Yeah, I love that. And I love everything that you do with B-Digital UK. So if you can tell our audience more about what it is and what inspired you to start this in the first place. Rejoice: So B-Digital UK was sort of started when I, myself and my friend Wilhemina went to the Women in Tech SEO conference.  And I absolutely love the idea of an initiative that was catered to women, but in all things, I guess myself and Wilhelmina, we always look out for how many black people are present in SEO. And we saw that there weren't a lot of black women and women in attendance. And then we were sort of asking questions. Like, do we actually know any black person in digital marketing, just in general. And we didn't, and we couldn't actually say who we knew that was involved in digital marketing or someone that was up there. We already knew about the other counterparts, all the white people who are. So prominent within the space. So that's when we decided we should create a platform that educates and inspires digital marketers who are already in the industry and people who are coming into the industry. So we wanted to show students. That marketing and advertising is a viable career. And you can take all those...

In this week's episode, Sarah and Areej chat to Natalie Mott, freelance SEO consultant, about all things core web vitals. We also find out what inspires Natalie and what empowers her to be the brilliant woman she is today. Where to find Natalie: Twitter: https://twitter.com/njmott LinkedIn: https://www.linkedin.com/in/natalie-mott/ Core Web Vitals Resources: https://web.dev/ (https://web.dev/) - All Google's guidance on Core Web Vitals https://web.dev/chrome-ux-report-data-studio-dashboard/ (https://web.dev/chrome-ux-report-data-studio-dashboard/) - Google's own Data Studio dashboard for tracking stats from the CrUX report https://developers.google.com/speed/docs/insights/v5/get-started (https://developers.google.com/speed/docs/insights/v5/get-started) - Link PageSpeed Insights with ScreamingFrog to pull CrUX data for every page on your site as you crawl https://developer.chrome.com/docs/devtools/ (https://developer.chrome.com/docs/devtools/) - use Chrome DevTools to drill down and work out which parts of your page are affecting your CWV scores. In particular, if you are looking to see what part of the page has the LCP, or when a Layout Shift is occurring, you can use Performance > Show Web Vitals to pinpoint where this is happening https://corewebvitals.iprospect.com/ (https://corewebvitals.iprospect.com/) - a good summary of the state of play in every industry from iProspect https://reddico.co.uk/tools/serp-speed/ (https://reddico.co.uk/tools/serp-speed/) - check how you and competitors are performing for Core Web Vitals on a keyword level --- Episode Sponsor Massive shout out to DeepCrawl for supporting the WTSPodcast and sponsoring this episode. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow — detecting technical improvements that will help you drive growth, and protecting your website from harmful code through SEO testing automation. Where to find DeepCrawl: Website - https://www.deepcrawl.com/ LinkedIn - https://www.linkedin.com/company/deepcrawl Twitter - https://twitter.com/DeepCrawl Facebook - https://facebook.com/deepcrawlHD --- Episode Transcript Sarah: Hello and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO Content Executive at Holland and Barrett, and the delightful Areej AbuAli, who is a SEO Consultant and the Founder of the epic Women in Tech SEO community. This week, we have the wonderful Natalie Mott joining us, who is an SEO all-rounder with core interests in technical SEO, content strategy, project management and outreach. She has had senior SEO positions at several digital agencies and is thoroughly enjoying spending time in the world of freelance consultant. A very warm welcome and hello to the both of you. This episode is sponsored by DeepCrawl. DeepCrawl offers the complete end-to-end technical SEO platform with the tools and integrations you need to grow. Detecting technical improvements that will help you drive growth and protecting your website from harmful code through SEO testing automation. Discover just how deep pools technical SEO platform can help you increase your search performance and revenue by visiting their website: deepcrawl.com. You can also follow them on Facebook, Twitter, and LinkedIn. Sarah: Thank you so much for spending your Saturday morning with me and Areej. Very, very appreciative. How are we doing? How's  your morning been? Natalie: Quite productive, actually quite got up early. Had a good, good breakfast. That's a bit unusual for Saturday to be honest, but yeah, it was going very well. How about yourself? Areej: Yeah, all good. All good over here. I'm just really, really excited to have you here with us. We've met several times, since the very start of the Women in Tech SEO community. But I'd love you to tell the community, a bit more about you. So how

In this week's episode, Miracle Inameti-Archibong, Head of SEO at Erudite Agency, discusses forecasting SEO & showing ROI. We also find out what inspires Miracle and what empowers her to be the brilliant woman she is today. Where to find Miracle: Website: https://miracleinametiarchibong.com/ Twitter: https://twitter.com/mira_inam LinkedIn: https://www.linkedin.com/in/miracle-inameti-archibong-39168713/ --- Episode Sponsor Massive shout out to Wincher for supporting the WTSPodcast and sponsoring this episode. Wincher is an extremely powerful and flexible rank tracker that helps you to follow your progress and SEO efforts. Whether you work in an agency or provide solo SEO services, SERP tracking is essential to measure results. The uniqueness of Wincher is in the most accurate data - they update positions every 24 hours and you can update the data manually as well. Wincher offers 14 days of a free trial and an exclusive €30 off for our community. Use the voucher WTS21 to grab the deal. Where to find Wincher: Website - https://www.wincher.com/ (https://www.wincher.com/) LinkedIn - https://www.linkedin.com/company/wincher/ (https://www.linkedin.com/company/wincher/) Twitter - https://twitter.com/WincherSEO (https://twitter.com/WincherSEO) Facebook - https://www.facebook.com/wincher.rank.tracker (https://www.facebook.com/wincher.rank.tracker) --- Episode Transcript: Sarah: Hello and welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell,  SEO content executive at Holland and Barrett, and the absolutely wonderful Areej AbuAli, who is the Founder of Women in Tech SEO and SEO consultant. We have a wonderful guest joining us today, and that is Miracle Inameti-Archibong, who is Head of SEO at Erudite Agency. This episode is sponsored by Wincher. Wincher is an extremely powerful and flexible rank tracker that helps you to follow your progress and SEO efforts. Whether you work in an agency or provide solo SEO services, SERP tracking is essential to measure the results. The uniqueness of Wincher  is in the most accurate data. They update positions every 24 hours and you can update the data manually as well. And today they released a totally new product that will be a competitor to the most famous brands. Check it out. Wincher offers 14 days of  free trial and an exclusive 30 EUR off for our community. Head on over to their website, wincher.com and use the voucher code WTS21 to grab the deal. You can also connect with them on LinkedIn, Twitter, and Facebook by searching for Wincher. Areej: How's everything going? How are you doing Sarah today? Sarah: Oh, I'm buzzing. I don't know if you could tell by how I'm speaking, but I'm really enjoying my morning. It's a whole morning of podcasts recordings, so I'm very much having a wonderful time. How about you? Areej: Super excited as well. I mean, any chance for me to get to hang out with both you and Miracle is awesome. That sounds like a great Saturday morning, considering that we were not really doing much anymore with lockdown and stuff. Sarah: Oh gosh, I feel like there should be a rule that COVID isn't mentioned because yeah, I don't know, but hopefully by we're coming to an end, I don't know. I don't know what to say on the matter. Miracle: Yeah. It's really annoying that just when you're allowed to meet these people in the park, the weather changes drastically. We had snow  and before that it was sunny. Areej: Miracle. How are things going? We know so much about you because you're such a valuable member of our community and I've met you over two years ago now. But just tell our audience everything there is to know about you and what you do and how you got into SEO. Miracle: I think I got into SEO. Like most people will. Yeah, just purely by accident. I didn't know what SEO was. I was doing a master's degree in digital media and I did a course in advertising. And then when I finished

In this week's episode, Aleyda Solis, international SEO consultant, speaker and author, discusses all things learning SEO. We also find out what inspires Aleyda and what empowers her to be the brilliant women she is today. Where to find Aleyda Website: https://www.aleydasolis.com/en/ Twitter: https://twitter.com/aleyda LearningSEO: https://learningseo.io/ --- Episode Transcript: Sarah: Hello and a very warm welcome to the women in tech SEO podcast, where your hosts myself, Sarah McDowell podcaster and SEO content executive at Holland and Barrett and the absolutely wonderful SEO consultant and founder of Women in Tech SEO, Areej AbuAli. This week, we have an awesome speaker lined up and that is Aleyda Solis, who is an international SEO consultant, speaker and author. So it's a good afternoon for the both of you. How are we doing? Areej: Yeah, good thanks! Great to be here with both you Sarah and Aleyda Aleyda: Hello. Hello. So nice to be able to be with you today, too. Areej: Aleyda, we are so excited to have you. I think you get invited to every single Women in Tech SEO project and initiative.  Aleyda: No, thank you for having me as well. I'm more than happy. I'm so excited that you have started the podcast. And I think it will be refreshing and necessary also to follow up and see  how many women are today in the industry. How many of all of us are contributing in different ways. And I think it should be refreshing because still today I see from time to time those questions over Twitter: “Oh, who are the women to follow?” So it will be so much easier to just point out to the group that since it is closed, sometimes it's a little bit harder. But with the podcast, like, yeah, take a look at all of the conversations. So many different women, so yes, so, so exciting.  Areej: A hundred percent completely agree. And yeah, can't wait to have a lot of awesome guests with us every week. So Aleyda,  I'm pretty sure, most of the industry knows you and knows how awesome you are, but I'd love to share your story a little bit about how you got into SEO. Aleyda: Yes. So I got into SEO in 2007 after I was given the chance to start working at an aligned marketing agency that was already doing SEO among yeah. PPC, social media, et cetera. And I was lucky that I didn't know about SEO at that point, but I started little by little by, by handling. Our website, like I was pretty much managing the websites of, of the agency monetizing and doing affiliates. Do you want a little bit of content marketing, social media, SEO. And, and then I focus. After a while, more and more and more into SEO, only up to a point that when the SEO specialist of the company left, they offered me the opportunity to focus completely on SEO. So that is why, how pretty much it was like, very like serendipity, like, right. And I'm, I'm still, I'm still very, very thankful for that opportunity, because I, I think that that has been like my best decision. Ever to to, to focus on becoming an SEO. Right. So, yes, it was like, it was a very very good, good luck from, from my side too. And, and I really enjoy SEO because it allowed me to do, let's say, like to blend the activities that I was doing, I, before becoming an SEI was What designer slash front, front end web developer. So I continue going through the HTML of the websites, how to, well, well structure make websites, crawlable, good navigation, et cetera. Right. And then although they had it allow me to also do this extra of, of a little bit of more marketing side of, of activities, right? Like, yeah. The optimization. Of the content to connect with the audience search behavior, how to improve conversion. So I, I think it was the blend that really, really attracted me to SEO and well, I've never looked back realistically. I love it. Wonderful. Sarah: I love hearing everyone's story about how they got into SEO because yeah, it's never really a plan and it's just wonderful hearing....

In this week's episode, Isaline, content strategist and self-confessed SEO nerd, discusses all things multilingual SEO. We also find out what inspires Isaline and what empowers her to be the brilliant women she is today. Where to find Isaline Twitter: https://twitter.com/isaline_margot LinkedIn: https://www.linkedin.com/in/isaline-muelhauser/ --- Episode Sponsor Massive shout out to MediaSesh for supporting the WTSPodcast and sponsoring this episode. MediaSesh is an SEO consulting and training firm located in Denver, Colorado. They help businesses to be found by their customers on search engines. Their newest initiative is to help bridge the gaps between SEO and accessibility.  Where to find MediaSesh: Website: https://www.mediasesh.com/ Twitter: https://twitter.com/mediasesh Christina Brodzky (Founder) Twitter: https://twitter.com/cbrodzky --- Episode Transcript: Episode 2 - Isaline M Sarah: Hello and a very warm welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, SEO content executive at Holland and Barrett and the wonderful Areej AbuAli, SEO consultant and founder of the Women in Tech SEO community.  This week, we are joined by the wonderfully amazing Isaline Muelhauser who is a SEO nerd and content strategist, and also host of community SEO Nerd Switzerland and Content Strategy Lausanne. And she's a lover of cats and the outdoors. Hello! Isaline: Hello. Hello Sarah. Hello Areej. Sarah: This episode is sponsored by MediaSesh. Medaisesh is an SEO consulting and training firm located in Denver, Colorado. They help businesses to be found by their customers on search engines. Their newest initiative is to help bridge the gaps between SEO and accessibility. Their founder most recently conducted a webinar where she spoke with three brilliant women in the accessibility space to discuss how there's a discrepancy between how SEO is optimize images using the alt text field and how they should. You can learn more about that on their Twitter handle, which is @mediasesh or their website mediasesh.com. You can also follow their founder, Christina Brodsky on Twitter @cbrodzky How are we both doing? Areej: Really good over here. Super excited to have Isaline on with us. She is one of my favorite people in the community. And I know, I probably say that about a lot of people, but I mean it. Sarah: You can have multiple favourites, that's okay. Areej: Tell us more about you Isaline. I'm so excited that we've got you here and you do so much with  your meetups. You have a lot of different things that you host locally as well. So we'd love to learn a little bit more about you. Isaline: Yes, thank you for welcoming me today I'm really happy to nearly meet you in person, at least get to talk to you instead of writing. And so usually on Saturday mornings, I would be at my rowing training on the Lake. So I'm not unhappy to be here inside because the weather is not that good. So. It was a beautiful excuse not to go and sleep a little longer. So, so I'm really happy to join you this morning. And yes, I, I co-host two communities, one of them with my, one of my best friends, it's SEO, nerd Switzerlands and we just felt that it was really important to bring some knowledge about SEO to the Swiss people and also crate the contents that we find interesting. And the articles that we find worth reading and good sources. Because very often when people look for information and internet, it can be overwhelming with all of the articles. And when one is the beginner, it's difficult to know. What article is a good article and can be trusted. And what is a good source? Yup. Areej: Yup. I love your meetup and I love that you continued doing it during the lockdown world we're in right now, which meant that you managed to get a lot of awesome people that you normally wouldn't have managed to get to if you were based locally. I know that you recently had one with Ruth on accessibility,...

Jamie is a technical SEO best known for taming JavaScript frameworks like Angular and React, helping websites share information with humans by improving how search engines crawl, render, and index. In this week's episode, Jamie discusses ethics and disinformation surrounding not just SEO but the internet as a whole, covering topics such as who's responsible, why it's an issue, ways to tackle these challenges and much more. We also find out what inspires Jamie, challenges she has faced as a women in the industry and what empowers her to be the brilliant women she is today. Where to find Jamie Twitter: https://twitter.com/jammer_volts LinkedIn: https://www.linkedin.com/in/jamie-indigo/ Website: https://not-a-robot.com/ --- Transcript Sarah: Hello, and a very warm welcome to the Women in Tech SEO podcast, where your hosts are myself, Sarah McDowell, podcaster, and SEO content executive at Holland and Barrett. And they absolutely wonderful, Areej AbuAli, who is an SEO Consultant and founder of Women in Tech SEO. WTSPodcast is your weekly podcast for all things SEO related guest, starring brilliant women in the industry.  Hello! How are we doing? Areej: Yeah. Good. Thanks. Super excited to be here today. Sarah: Yes. It's the first one. How are you feeling about it? Areej: Yeah, I'm feeling good. I'm really excited. I'm in great company. I've got you. I've got Jamie. So looking forward to it. Sarah: Ah, there you go. You've done like a subtle little hint there about introducing our first guest on the show. So yes, we have with this for our very first Women in Tech SEO podcast, Jamie Indigo, who is a technical SEO best known for teaming unruly JavaScript frameworks like angular and react. She helps websites share information with humans by improving how search engines crawl, render and index. A very warm welcome to the show Jamie! Jamie: Thank you so much. It's an absolute pleasure to be here with two of my favorite humans, part of my favorite community. Areej: It's so good to have you, Jamie. I'm sure that a lot of people who are listening already know a lot about you and about how awesome you are, but we would love to hear a little bit about you from you. Jamie: Oh, me for me. Well, that's exciting. Well, I'm not a robot, but I speak bots and that's pretty important. Because my focus is as an SEO so niche that I don't understand how rankings work and I'm too afraid to ask, but really it's focusing on the rendering process. Everything from how Googlebot fetches content to, you know, response codes, we're giving a look at the log files and see where those resource requests are going. And when it goes into the web rendering engine, how is that executed? Where the contents available at two, we have a whole sneaky set of your eyes that no one expected to exist. The cannibalize, our world. You'd be surprised a lot of cannibals heading out there. Sarah: Wonderful, wonderful. Something we used to do with SEO SAS was with each of our guests. We do like a quick fire round of silly questions. How are you feeling about that?  Jamie: I love silly questions. Yay.  Sarah: Okay. So there's six in total and I literally just want you to like clear your mind and just answer the first answer that comes to your head.  All right, let's do this question. Number one. Can you share food? Jamie: Yes. Sarah: Something that spiky Jamie: Porcupine. Sarah: They are very spiky. Are you a tidy person?  Jamie: Absolutely not.  Sarah: Ah, they say the best creative people are untidy. I swear. I've read that somewhere. When coming in, do you stay within the lines? Jamie: Hm, no. I'm a big fan of coloring books, and that inherently involves some new lines. Sarah: And final question if it's a hot day, what drink are you craving?  Jamie: Oh, water. Sarah: Just water?  Jamie: Yeah, I want to stay hydrated. Sarah: You don't want anything in your water? Like a bit of lime or sparkling...

We are very excited to welcome you to the launch episode of the Women In Tech SEO Podcast! During this WTS Podcast episode, your hosts, Areej AbuAli (founder of Women In Tech SEO & SEO Consultant) & Sarah McDowell (podcaster and SEO content executive at Holland & Barrett) discuss why they are launching the podcast and the rebrand of SEO SAS, what they are hoping to achieve and the importance of not reinventing the wheel. We also get to know the hosts with a quickfire round of questions and a feature, explain how you can get involved with the podcast and the importance of learning. Hope you enjoy! Where to find WTS Podcast: Twitter: @techseowomenpod Website: https://www.womenintechseo.com/podcast/ --- Transcript Sarah: Hello, and a very warm welcome to the Women in Tech SEO podcast and very excitedly, this is our very first launch episode. So welcome along! Your hosts are myself, Sarah McDowell, podcaster, self-confessed SEO geek, who works at Holland and Barrett as a SEO content executive. Areej: And I'm here as well. I'm Areej AbuAli, I'm the founder of Women in Tech SEO, which is a support network and community for women in the tech SEO field and I'm an SEO consultant. Excited to be kicking this off with you, Sarah! Sarah: Do you want to know a little secret? Areej: Yeah, go for it. Sarah: I was like a little kid yesterday and I couldn't sleep because of today. Areej: Honestly. I'm so excited to be doing this. I knew this has been on my to do list for like over a year, so I cannot believe we're finally recording the launch episode. Sarah: I know it's crazy. It's crazy. And I think you have seamlessly led us in to sort of talking about why we're launching this podcast. Areej: Yeah. Yeah. Yeah. I think from my end, like this is, it feels like the podcast for all things, SEO, guest starring women in our industry. Every week, we will invite brilliant women to come on board. We're going to delve into specific topics and learn from their stories, knowledge, and experience. But you know, with all awesome things from your end SEO SAS, I think it would be amazing for everyone to hear more about the story of why we're doing this together from you. Sarah: Yes, right. Well, should I get my best storytelling, voice? Yes, so some people might recognise my voice or my name because I previously hosted the SEO SAS Podcast. Basically that podcast was going on for two years, so quite a long time and my cohost Hannah stepped down. She had too much on her plate. And when she stepped down, it got me thinking because SEO SAS was always like a me and Hannah thing. And I had to do some thinking about "What's my next step?" And it just so happened that during this thinking time you reached out to me and the rest is sort of history, wasn't it? Because like you said, you've always wanted to do a podcast. And I think you saw the message about Hannah stepping down, sort of prompted you to ask me and reach out because obviously you were on a previous SEO SAS podcast episode and that's how we first met. And yeah, I had a massive smile on my face and it was quite funny actually, because being really honest, you were a bit nervous weren't you like asking, but it's crazy, isn't it? Because as soon as you asked me, I was like straight to my sister. I was like, Oh my God, this has happened! So, yes, I think this is it explained or do I need to go into more detail there? Areej: No, I was a guest on SEO SAS, and it was one of my very first podcasts to be on. And you and Hannah were just awesome. It was really, really, really fun to be on it. And so for me, when I thought about "Okay, I'd love to do a WTSPodcast", I always thought about you and Hannah, and the way you hosted your podcast and how inclusive it was and how accessible it was for everyone and how you made everyone feel really, really welcome. So when I saw the message that you were thinking about what you want to do next, if you are potentially thinking about...

In this week's episode, we talk with Hannah Bryce, SEO Manager at Holland & Barrett and former co-host of the SEO SAS podcast.We talk with Hannah about her beginnings in general digital marketing, and how that led her to SEO over a decade ago. She shares how she started at a software company and then moved into many different verticals including legal, education, agencies, bathroom supplies, fitness, and now nutrition. She discusses her best and worst experiences and so much more.For our core topic, we discuss podcasting in SEO, what went into her decision to start the SEO SAS podcast with Sarah McDowell, her favorite experiences, biggest learnings, what it was like to make it to 100 episodes, her best podcasting advice, and why she ultimately decided to step away.Finally, we answer more Twitter questions of the week and award some more Page 2 Podcast merchandise.So get your popcorn ready as we tell Hannah's SEO story and have another great roundtable discussion.

Just before Christmas I continued my ongoing research into 'how to create a profitable website'. This time it's all about traffic. I caught up with Sarah McDowell to discuss all things SEO (Search Engine Optimisation). Sarah is currently the SEO content executive at Holland & Barrett and co-host of the popular SEO podcast SEO SAS. With this experience she is quickly becoming a key figure in the SEO community, allowing her to interview some of the leading players in the digital marketing arena. We chat about all things SEO: What's hot in 2021, how B2B companies should be growing their websites and online traffic; and what the best tools are to use for success. Enjoy! For more information about Sarah check out her LinkedIn - https://www.linkedin.com/in/sarahmcduk/ (https://www.linkedin.com/in/sarahmcduk/) Check out the SEO SAS podcast here - https://seo-sas-podcast.captivate.fm/ (https://seo-sas-podcast.captivate.fm/) And have a listen of her new podcast 'The Lipsticks' here - https://the-lipsticks-podcast.captivate.fm/ (https://the-lipsticks-podcast.captivate.fm/)

Email list cleaning, it's something we all know we should be doing, but most of us have never actually knuckled down and got it done. Just think about those open rate statistics, and then think about all those https://www.emailmarketingheroes.com/email-marketing-strategy/ (disengaged subscribers) who just aren't opening your emails anymore… do you really need them on your list? We hear a lot of people talk about firing customers, but how many times have you heard someone talk about firing subscribers? That's right, in this episode we're talking about cleaning up your email list and actually removing your subscribers. It sounds terrifying, but stick with us, it has SO many benefits! Email List CleaningEpisode Content(2:23) Why would you want to delete your email subscribers? (3:50) What are the main reasons that people wouldn't be opening and engaging with your emails? (4:42) The financial and tactical costs to you and your business of keeping disengaged subscribers. (6:25) How your email marketing platform responds to a disengaged list (hint: they don't like it). (6:55) How to start tracking who is engaging with your emails and who is dropping off, and when you should delete them from your list. (8:18) Let's talk about deliverability, and what it REALLY means. (9:20) How to instantly increase your email open rates and click-through rates. (10:04) The strategy to help you decide which of your subscribers you should delete. (12:50) Exceptions to the rule – people you definitely should not delete! (15:05) It's not goodbye forever. Backing up data and the possibility of re-engaging. Sometimes you can't help sending an email to a cold audience, is there any way for your emails to be more successful and less likely to be ignored?Sarah McDowell – https://www.likemind.media/ (LikeMind Media)Kennedy: One of the most important things, when we do any kind of cold email, is to move people very quickly from cold to permission-based email. In that very first email, you have to acknowledge the fact that this is a new relationship and ask if they would like to hear more from you. All you're doing is asking for permission. Be as specific and personal as you possibly can so that you get that reply and permission to continue emailing them with updates and information. Rob: If you could get a physical mailing address for the people on this cold email list then you can actually pop a simple letter in the post to them (nice right?) and leverage that to actually get them to go to a web page and opt-in, and join your list that way. For us, this whole thing is about getting permission. Episode Resourceshttps://blog.responsesuite.com/the-best-time-to-send-emails/ (The Absolute Best Time To Send Emails) – Podcast Episode https://blog.responsesuite.com/email-marketing-strategy/ (The Email Marketing Strategy Every Business Should Steal) – Blog Post https://blog.responsesuite.com/segment-your-email-subscribers/ (6 Techniques To Segment Your Email Subscribers) – Podcast Episode https://blog.responsesuite.com/writing-the-perfect-welcome-email/ (Writing The Perfect Welcome Email With Gavin Bell) – Podcast Episode https://pages.responsesuite.com/event (INBOX 2020 Event) – Buy your ticket https://launch.emailmarketingheroes.com/warrior (Download The Email Marketers' GamePlan) https://www.youtube.com/channel/UCEX3SXkyt__7V63VDf0m2Vw (Check out our Youtube channel) for a behind-the-scenes look at The Email Marketing Show https://www.instagram.com/robandkennedy/ (Follow us on Instagram) for daily email marketing advice and ninja tips https://twitter.com/RobandKennedy (Connect with us on Twitter) for podcast updates and email marketing content

In this episode, we talk with Sarah McDowell, SEO Specialist at LikeMind Media and Co-Host of the SEO SAS Podcast, a podcast that delves into individual SEO issues each week.We discuss how she went from a background in dance to a digital marketing role focused on link building and then eventually into a career in SEO, her experiences going between agencies and in-house roles, founding her own business and eventually shutting it down, the challenges and psychology of getting stuff implemented, and more. In addition, we cover and share our perspective on a recent SEO “kerfuffle” around the subject of hiring for SEO and interview questions which stems from a tweet put out by Bill Hartzer which caused a few side-eyes in the industry (here, here, here).And to round out this episode, we dive deep into what went into founding her podcast, and we share our experiences on what it's like to run an SEO podcast, as well as some of the behind-the-scenes work that goes into making a podcast come to life.