Your Next Million

The common pitfalls entrepreneurs face in an increasingly competitive marketplace and a strategic alternative to the typical "hard sell" approach. Key Discussion Points: Stop Rushing the Sale: The primary reason marketing campaigns fail and ads crumble is that businesses are rushing the sale. Most focus on the small percentage of people ready to buy right now, ignoring the much larger pool of potential customers who are not yet ready. Intent-Based Branding: This strategy involves identifying potential customers and providing them with something valuable before asking for a sale. It demonstrates that you can help them by actually helping them. Identifying Customer Needs: To effectively use intent-based branding, businesses must understand their target audience's desires, frustrations, and the emotions tied to those frustrations. Using Long-Form Video Ads: Once you understand your audience's needs, use that information to create long-form video content. Social media platforms like Facebook, Instagram, and YouTube can provide data on how much of your content people are watching, which helps you gauge its effectiveness. Strategic Retargeting: Instead of showing sales ads to everyone, wait until someone has consumed a significant portion of your helpful content. Then, retarget that specific audience with your offers. Actionable Insights: Focus on the Larger Market: Shift your focus from the immediate buyers to those who will be ready to make a decision in the next 60 days to a year. Demonstrate Value First: Before asking for money, provide something of value that addresses your audience's problems. Analyze Your Ad Data: Use engagement metrics (like video watch time) to refine your messaging and ensure you're resonating with your audience. Target the Right People: Use retargeting to present offers to people who have already shown interest by consuming your content.

Here's a high-level strategy for capturing the "forgotten" middle of your market. While most advertisers exhaust their budgets fighting over the 3% of people ready to buy this second, Kern reveals how to identify and educate the 50% of prospects who are 30 to 90 days away from a purchase. By identifying "Indicators"—events that accelerate a prospect's need—you can build trust through Intent-Based Branding before your competitors even know they exist. Key Takeaways The Market Split: Every market is divided into three groups: those ready now, those ready in 30–90 days, and those who will never buy. What is an Indicator? An indicator is a specific event or experience your prospect undergoes that signals a more immediate need for your solution. The "Offline to Online" Rule: If a marketing tactic works effectively offline (like direct mail for home security), it can often be scaled faster and cheaper online. Intent-Based Branding: This involves identifying your target market, providing useful educational content, and then retargeting those who consumed it with a specific offer. Real-World Examples of Indicator Marketing Kern illustrates the power of indicators through three distinct industries: Industry The Indicator (The Trigger) The Strategy Home Security A recent break-in in the neighborhood. Scan police reports and mail neighbors while their "desire for safety" is peaked. Junk Removal Moving out of or into a new home. Target people planning a move with content on "how to pack" or "organizing a move". Car Sales A teenager getting their learner's permit. Educate parents on the "7 must-have safety features" for teen drivers. The 3-Step Execution Plan If you want to implement this in your own business, follow this framework: Identify the Indicator: Ask yourself: "What is happening in my prospect's life that would cause them to need my service now?" Create Educational Content: Do not pitch yet. Instead, provide genuine help related to their current frustration or goal (e.g., "How to plan a move so it's not awful"). Retarget with an Offer: Once they consume the content, you know they are facing that indicator. Run retargeting ads with a branded offer that solves the problem. Memorable Quote "The name of the game, as always, is this concept of Intent-Based Branding... identify a target market, put very useful content in front of them... if they consume that content, it means they're probably interested in whatever it is we have." — Frank Kern Looking to refine your own indicators? Think about the "Statue of Garfield with the broken tail" in your customer's life—that piece of junk they finally realize they need to throw away. Catch them at that moment, and you've won.

The four essential criteria for selecting a social media advertising agency. Frank warns against agencies that make empty promises and explains why a deep understanding of your business and your customers is the only way to ensure a successful partnership. Key Takeaways Honesty About Risk: A reliable agency will never guarantee a 100% success rate. Every new campaign is a calculated gamble, and "maybe" is the most honest answer to whether a campaign will work. Business-First Approach: The initial conversation should focus on your business model, customer value, sales process, and KPIs—not a generic pitch deck about the agency's history. Customer-Centric Strategy: A great agency prioritizes understanding your customer's frustrations, emotions, and needs to create effective ad copy and targeting. Focus on ROI, Not Vanity: Avoid agencies that prioritize "vanity metrics" like impressions or "eyeballs." Look for an insistence on tracking tangible results like opt-ins, calls, and sales. Timestamps [00:00] - Introduction: Why choosing an agency is a difficult decision. [00:53] - Criterion #1: Why "Maybe" is the only honest answer to "Will this work?" [01:40] - Criterion #2: The importance of the agency asking about your business and KPIs. [02:53] - Criterion #3: Why the focus must shift to understanding your target customer. [03:49] - Criterion #4: Insisting on accountability and measurable data. [04:44] - The "Kiss of Death": Why you should run from vanity metrics like impressions.

Why many successful companies hit a plateau with their digital advertising. By illustrating the "Marketplace Breakdown," Kern explains that most advertisers are fighting over the tiny 5% of customers ready to buy right now. He introduces Intent-Based Branding, a strategy focused on cultivating the 50% of the market that will be ready to buy in 90 days by providing helpful content that addresses their "trigger" problems before asking for a sale. Key Takeaways The Market Split: At any given time, only about 5% of your market is ready to buy now. 50% will be ready in roughly 90 days, and the remaining 45% will take 6 months or longer. The Competition Trap: Most businesses focus exclusively on the 5% "buy now" segment, leading to high ad costs, lower profit margins, and difficulty scaling. Intent-Based Branding: This is not branding for the sake of "getting your name out there." It is identifying future customers and building a bond by being helpful. Identify the Trigger: To capture the 90-day market, you must identify the "predicament" or "trigger" that happens before a purchase decision (e.g., a ceiling leak before an HVAC replacement). The Long Game: By providing value during the research phase, you ensure that you are the first person the customer calls when they are finally ready to spend money. Timestamps 00:00 - 01:25: Introduction: Why successful ad campaigns stop working or fail to scale. 01:26 - 02:40: The Marketplace Breakdown: Visualizing the 5%, 50%, and 45% segments. 02:41 - 03:55: The problem with "Opt-in" and "Buy Now" focused advertising. 03:56 - 05:15: Case Study: Using Intent-Based Branding for an industrial HVAC contractor. 05:16 - 06:40: Identifying the "trigger event" in your specific industry. 06:41 - 07:35: Final advice: Shifting your content strategy to capture the 90-day market.

A look at internal strategies where a company spends approximately $1,000 per hour on social media ads for themselves and their clients. Frank outlines a comprehensive framework for creating "social media campaigns that sell" by moving away from aggressive "buy now" tactics and toward a system of intent-based marketing. The core philosophy focuses on building goodwill and trust through long-form content before ever making an offer. Key Takeaways Target the 30-90 Day Window: Most advertisers compete for the 5% of the market ready to buy today. The real profit lies in the 45% who will be ready in the next 30 to 90 days. Long-Form Video (3-6 Minutes): Videos under three minutes lack the depth to build a bond, while those over six minutes often lose social media users' attention. Empathy and Specificity: Don't use generic "motivational" content. Speak directly to the frustrations, desires, and emotions of your specific ideal prospect. Low Production, High Relatability: High-end "Hollywood" production can feel like an ad and trigger resistance. Authentic iPhone-style videos often perform better on social platforms. The Two-Step Ad Sequence: Split your campaign into Value Ads (content-rich, no call-to-action) and Sales Ads (the offer). Only show Sales Ads to people who consumed the Value Ads. Content as a Filter: Use broad targeting and let the video content itself act as the filter. If someone watches a significant portion of a specific video, they have identified themselves as a qualified lead. The Relationship is the Trigger: Sales copy is important, but the relationship and trust built during the "Value" phase are what ultimately trigger the purchase. Timestamps 00:00 - Intro and agency context on ad spend. 01:55 - Targeting the neglected 45% of the market (the 30-90 day buyers). 04:50 - Why long-form video (3-6 minutes) is the sweet spot for building trust. 07:20 - Why you should avoid generic "motivational" content. 09:01 - Being the "narrator" of your prospect's movie. 11:22 - Pre-framing: Controlling how prospects judge your "book" by its cover. 14:19 - Why relationships outperform sales copy every time. 16:21 - The synergy between Value-Oriented Ads and Sales-Oriented Ads. 20:47 - The fundamental question: What must you demonstrate to be true? 24:09 - Q&A: Budgeting for high-ticket services ($2,500+). 26:07 - Q&A: How many value videos are needed before an offer? 28:40 - The "Three Buckets" of audience retargeting (Stranger, Warm, Offer). 32:09 - Why organic follower count is irrelevant in the paid ad game. 34:31 - Using content to replace traditional Facebook targeting and "opt-in" forms. 37:00 - Mathematical breakdown of acquisition costs and ROI.

The fundamental difference between struggling entrepreneurs and those who achieve exponential growth is this... Moving past the "mindset" clichés, Kern explains that the most successful businesses aren't in the product or service business—they are in the capital multiplication business. By treating marketing as a mathematical system and prioritizing long-term data over short-term "quick money," business owners can create predictable wealth. Key Takeaways The Core Belief: The most successful entrepreneurs understand they are ultimately in the business of multiplying capital through a repeatable process. Marketing is Math: While often viewed as "unsexy," the ability to understand your numbers—specifically the return on ad spend—is what separates winners from losers. The Quick Money Fallacy: Struggling marketers quit if they aren't profitable on day one. Successful marketers are willing to take a short-term hit to acquire a customer, knowing the back-end revenue will result in much higher long-term returns. Buying Data: Every dollar spent on advertising provides data. Even if a campaign doesn't return immediate profit, the information gained regarding messaging, audience, and offer is an invaluable asset. The Investment Paradox: Many entrepreneurs are terrified of "losing" a few hundred dollars on testing ads, yet will readily spend thousands on courses and seminars that offer no direct data on their specific business. Timestamps 0:00 – The "unsexy" truth about marketing and math. 0:26 – Introduction to Frank Kern and his "Next Million" philosophy. 0:45 – The "One Big Thing" shared by successful clients: Multiplying capital. 1:30 – Why people avoid the math of marketing and the trap of "something for nothing." 2:30 – The used car salesman analogy: Multiplying capital through a process. 3:30 – Warren Buffett vs. Digital Marketing: Comparing rates of return. 4:30 – Avoiding the fallacy of "quick money" and embracing the long-term play. 5:30 – The power of being "negative" in the first month to win in the sixth month. 6:30 – Buying the "Crystal Ball": Using advertising spend to acquire market data. 7:30 – Why this concept applies to any industry, from medicine to manufacturing.

Are your ad campaigns crumbling? Is your marketplace becoming too competitive to turn a profit? In this episode, marketing legend Frank Kern breaks down the primary reason most ad campaigns fail: rushing the sale. Frank introduces the concept of the "Three Piles" of prospects and explains why the most lucrative opportunities lie not in the immediate buyers, but in the massive "middle pile" that your competitors are completely ignoring. Key Takeaways The "Right Now" Trap: Most advertisers fight over the 3% of people ready to buy today, leading to sky-high costs and thin margins. The Power of the Middle Pile: The largest segment of your market consists of people who will buy in the next 60 days to one year. This pile is less competitive and far more profitable. Intent-Based Branding: A strategy focused on demonstrating value by actually helping people before asking for money. The Long-Form Video Strategy: Use educational content to identify interested prospects and lower your acquisition costs. The Framework: Intent-Based Branding Frank outlines a simple but effective workflow for capturing the market: Identify the Audience: Pinpoint the "middle pile" of prospects. Analyze Needs: Ask what they want, what their frustrations are, and what emotions are tied to those frustrations. Demonstrate Value: Create long-form video content that solves a problem or demonstrates your expertise. Measure Resonance: Use social media metrics (view costs) to see if your message is landing. Low cost = high resonance. The Retargeting Phase: Once a prospect consumes a specific percentage of your content, move them into a retargeting database to receive direct offers. Memorable Quotes "Transforming your business isn't about doing a million different things. It's about finding one big thing and then leveraging that." "Demonstrate you can help them by actually helping them."  

Frank breaks down the psychology of the offer using a desert analogy: If you are an unattractive, "vile" person with a terrible personality, but you're selling hot dogs to 100 starving people in the middle of the Sahara, your sales skills don't matter.   Key Takeaways The Offer is King: If the proposition is awesome enough, your personality or lack of "salesyness" won't stop the deal. Take Away the Pain: Success comes from finding out what people really want and removing the friction of making the decision. Qualify to Win: Frank declines about 65-70% of people who want to talk to him. He only speaks with businesses that are already successful ($500k+ yearly) to ensure he can actually deliver results. The "Rainmaker" Close: Stop pitching and start helping. Identify the "one big thing" the client needs and simply ask, "Want me to help you with that?" The Rainmaker Process Get in front of the right people: Target those who meet specific criteria (successful businesses with deployable assets). Offer free help: Set aside time to solve a problem for them for free to prove your value upfront. Reverse the Flow: Let the results of that free help be the driver for why they want to pay you. Episode Results: By using this method, Frank acquired 43 private clients paying a collective $1.3 million per year—all without "chasing" a single one. Visit FrankKern.com/class for more insights on high-level business strategy.

A personal story about grandfather Raymond Smith, and the valuable lessons he learned from him about work ethic and success. Using his grandfather's 1983 Jeep Scrambler as a backdrop, Frank explores the importance of being someone truly impactful to your audience and customers. Episode Highlights Introduction: Frank introduces his grandfather, Raymond Smith, a self-made millionaire and former Jeep dealer with an eighth-grade education. The Jeep Scrambler: Frank showcases his grandfather's restored 1983 Jeep Scrambler, which holds deep personal value and serves as a reminder of his grandfather's legacy. Lessons in Hard Work: Frank recounts his teenage years working for his grandfather, who would pick him up early in the morning and task him with manual labor, such as knocking down walls with a sledgehammer. Work Ethic and Value: Through these experiences, Frank's grandfather taught him that success is earned through hard work, creating value, and perseverance. Connecting with Your Audience: Frank emphasizes the need to be "monumentally impactful" to followers and customers, creating a lasting association with transformation and benefit. The Core Question: Frank poses the essential question: "Who are you to the people that follow you?" and challenges listeners to consider who they want to be and can be to their audience. Key Takeaways Success isn't about doing a million things; it's about finding and leveraging one big thing. A strong work ethic and the ability to handle difficult tasks are fundamental to achieving your goals. Building a meaningful and impactful relationship with your audience is key to long-term business success.  

Let's pull back the curtain on the "AI gold rush" to reveal a staggering reality: last year alone, businesses lost $285 billion on failed AI initiatives. While social media is flooded with "get rich quick" app builders, the corporate world is facing a massive ROI crisis. Brought to you by - http://www.ojoy.ai The Trillion-Dollar Opportunity in 2026 We are currently standing at the precipice of an AI Apocalypse. But for those who know how to navigate it, this represents the single greatest economic opportunity in history. As traditional job markets face a "tsunami" of disruption, a new class of AI Producers is rising to claim the future. Key Highlights From This Episode: The Failure Rate: Why 95% of the $300 billion spent on AI last year failed to produce a return on investment. The 2025-2026 Layoff Wave: Analysis of the 1.17 million U.S. layoffs in 2025 and why companies like Amazon and Meta are pivotally shifting toward AI-integrated roles. The 0.05% Club: Why only 1 out of every 2,000 people actually knows how to build consistent, functional AI applications. The "Magic Trick" to Prompting: Why you should stop telling AI what to do and start asking it how to train itself. Trillion-Dollar Projections: Why the IDC and Pearson project up to $6.6 trillion in losses for the U.S. economy due to AI illiteracy. Critical Stats & Data Mentioned: Statistic Source/Context $285 Billion Total money lost on failed AI projects last year. 1.17 Million U.S. workers laid off in 2025 (Challenger Gray Report). 2.5x Profitability Increase in revenue for companies properly using AI (Accenture). $300 Million Meta's contract offers for top-tier AI talent. "AI is hitting the labor market like a tsunami, and most countries and most businesses are not prepared for it." — International Monetary Fund (IMF) The Producer vs. The Consumer By 2027, if you haven't mastered the ability to make AI work consistently, you risk becoming irrelevant in the white-collar workforce. This episode breaks down how to move from a Consumer—someone who just uses ChatGPT for recipes—to a Producer who can build automated workflows, research tools, and content engines. What's Next? Are you ready to join the 0.05%? Stop watching the "30-second app" tutorials and start learning how to think differently about human-AI collaboration.

The human tendency to seek "hacks" and "loopholes" instead of doing the basic, consistent work required for success. Using personal stories about health and business, Frank explains why the simplest solution is often the most effective—and the hardest to start. Key Takeaways Avoid the "Hack" Trap: Humans naturally seek systems, shortcuts, and loopholes to avoid difficult, obvious truths. The Power of Consistency: Whether it is losing weight or writing sales copy, the secret is simply doing the work every single day. Accepting the "Punch": Success requires getting in the "metaphorical ring" and being willing to fail and get back up again. Volume Leads to Expertise: Mastery, such as becoming an expert copywriter, comes from repetitive practice over a short, intense period. Episode Highlights The 45-Inch Waist Wake-Up Call Frank shares a personal story about a recent doctor's visit where he was confronted with a 45-inch waistline. Despite his immediate instinct to search Amazon for a "hack" or a shortcut, the solution was the one he already knew: eat less and work out more. Business Success is No Different When Frank needed to raise capital for a new company investment—specifically a Rolls-Royce Phantom 8 for client experience—he didn't look for a new "secret" system. Instead, he sat down and did the fundamental task: he wrote a sales letter. The 30-Day Mastery Challenge Frank recounts the story of an 18-year-old student who wanted to be a great copywriter. The advice was simple: write a sales letter every day for 30 days on any topic—from duct tape to water. By doing the work consistently, the student became an expert in just one month. Memorable Quotes "There is always going to be a simple solution... eat less, work out more, and number three, of course, consistently." "There is nothing that is going to make it easier except to quit. If you want to be a champion, you just have to get in the ring." "Step number one: do the work. Step number two: refer to step number one."  

If you are using Artificial Intelligence to build 47 funnels a day and not making any money, it is a trap. Here is how to use AI to actually scale a real business instead of just failing faster. In this video, we break down the fundamental marketing principles that outlast any software update and how to apply them using Artificial Intelligence. Unlike standard tutorials that teach you to spam volume, we reveal the specific data from an MIT study showing why 95% of AI business applications fail to deliver measurable results. You will see exactly how to use AI data analysis to identify your most profitable assets, eliminating shiny object syndrome. We specifically cover the Pareto Principle (the 80/20 rule) and the "Offers + Goodwill x Frequency" framework to predictably scale your existing business.

"Crystal Ball Marketing," a strategy centered on the "Precursor Effect." This concept involves identifying specific indicators or life events that predict exactly when a marketplace is most likely to need and buy a specific service. By targeting customers at these pivotal moments, businesses can significantly increase conversion rates with less sales effort. Key Takeaways The Precursor Effect Defined: Identifying a life event, calendar event, or business shift that occurs immediately before a customer requires your services. The Marathon Analogy: If you sell cold water at the finish line of a marathon, you don't need a clever sales pitch because the "precursor" (running a marathon) has already created an intense, immediate need. Transference: A precursor strategy that works in one industry (like targeting new movers) can often be successfully applied to another unrelated industry. Case Study: The "Moving" Strategy Frank shares a success story from an inner circle member in the professional services industry who helps people in physical pain: The Precursor: Moving into a new home is a physically demanding experience that often leads to physical pain. The Strategy: The client obtained a list of 540 people who had recently moved and sent them a 1.5-page letter offering a free initial service. The Investment: Approximately $1,000 for the list and mailing. The Results: 8 new customers acquired immediately. $2,500 in immediate cash collected. Over $14,000 in projected lifetime customer value (LTV) within the first year. Industry Examples of Precursors Legal Industry: The implementation of GDPR served as a massive precursor for lawyers to sell updated privacy policies. Home Services: Moving into or out of a home is a primary indicator that a homeowner will need maintenance or repair services. Dentistry: Halloween acts as a precursor for cavity checks due to high sugar consumption. Weight Loss: Holidays like Thanksgiving and Christmas are precursors for weight loss services as people tend to gain weight and seek a "reset" afterward. Action Steps Brainstorm: Spend a few minutes writing down every possible situation or event in a person's life that would make them want your service. Identify: Determine how you can find or "broker" a list of people who have just experienced those specific precursors. Execute: Create a targeted offer for those individuals while the need is at its peak.

Everyone says you need to "Start an AI Agency" to make millions in 2026. And technically, the hype is there ($307 Billion was spent on AI implementations last year). But if you're reading this, you probably know the uncomfortable truth. Most of those projects are failing. The problem isn't the "AI" or the "Client." It's the Learning Gap. Most agencies are selling "tools" (chatbots) when businesses are desperate for "outcomes" (custom automation). The method that actually saved my business $44,000/year—and is generating up to $10 returns for the top 5% of companies—is simple: The Architect Method. So today, I'm going to show you how to stop "prompting" and start "architecting." We are going to build a custom, enterprise-grade solution that replaces expensive software... without writing a single line of code yourself. We analyze the conflicting data between the IDC Spending Report and the MIT Failure Study. We then break down the "Architect" logic that separates the 95% who fail from the 5% who succeed. Finally, we use Claude to run a "Tech Stack Interview" and build a recursive, self-correcting automation system for High Level and Google Workspace. Anyway, here is how we will use AI to stop guessing and start building: Step 1: The "$307 Billion Lie." We look at the stats (95% failure rate) and explain why the "Standard Agency Model" is dangerous for beginners. If you are just selling "implementation," you are selling a commodity. Step 2: The "Learning Gap" (MIT Study). We reveal why AI tools "drift" and fail over time. The secret isn't better prompting—it's building a system that understands your specific Tech Stack context before it writes a single word. Step 3: The "Architect" Protocol. Most people ask AI to "do the work." I show you how to ask AI to "design the blueprint" first. We use the Recursive Self-Correction technique to have the AI write its own Python scripts and fix its own errors. Step 4: The "Tech Stack Interview." We watch live as I get the AI to interview me about my specific setup (High Level, Gmail, Custom Database). This ensures the code it writes actually works for my business, eliminating the "Hallucination" problem. If you want to be part of the 5% making AI work instead of the 95% burning cash, this video shows you the shift you need to make.

Stop trying to "force" the sale with big promises. Here is the 1966 psychological secret called Reactance Theory that sells more by promising less. Most business owners think "selling" means making the biggest, boldest claim possible ("Best ever," "Guaranteed"). But according to the Psychological Reactance Theory (Jack Brehm, 1966), absolute statements trigger a "Boomerang Effect" in the human brain, causing prospects to push back. In this video, we analyze the famous "Tomato Ad" control that beat the competition for years by changing just one word. You will learn how to "cushion your claims" to lower skepticism, and I will show you how to use Ojoy.ai to rewrite your aggressive sales copy into high-converting, trust-building assets.

Stop using AI to generate generic sales copy. Here is how to use the "Expectation Violation" framework (the same one that took Avis from $25M to $75M) to boost clicks and engagement by 63%. Most business owners use AI to write "better" copy, but they end up blending in. In this video, we break down Expectation Violation Theory—a psychological principle that disrupts viewer patterns to force attention. We analyze the historic Avis Rental Car campaign and a 65,000-ad study by Outbrain to prove why "contrarian" creative wins. You will see a live demo of using Ojoy.ai (Project Papillon) to engineer a "Pattern Interrupt" ad from scratch, combining Human Intelligence with AI speed. This is not about funnel hacking; it's about using behavioral psychology to increase baseline sales (proven by my own 24-73% lift in daily customer data).

Why You're Actually in the Math Business Frank breaks down a hard truth that most entrepreneurs avoid because it isn't "sexy": Business is a math game. Whether you are selling vitamins, courses, or cars, success comes down to understanding the multiplication of capital through the leverage of assets. Frank shares a cautionary tale of a marketing funnel that looked good on paper but failed the "math test," and explains why your focus should be on acquisition costs rather than just "pretty" sales letters. Key Takeaways 1. The "Sexy" vs. "Unsexy" Side of Business The Asset Leverage: Business is ultimately about multiplying capital by leveraging assets like ad copy, web pages, and sales systems. The Math Blind Spot: Entrepreneurs often obsess over the creative (sales letters, offers) but ignore the underlying math that determines if a business is even viable. 2. Case Study: The $500 Course Trap Frank discusses a client's plan to use direct mail to drive traffic to an online funnel: The Cost: Sending a 4-page sales letter first-class costs roughly $1.00 per piece. The Funnel Math: 1,000 letters → 500 readers → 250 website visits → 50 opt-ins. The Problem: At $20 per opt-in, the client needed a 4% conversion rate on a $500 product just to break even. Without a backend or higher price point, the business model was mathematically unsustainable. 3. The Only Equation That Matters To simplify your business, Frank recommends focusing on these core metrics: Cost Per Lead: What does it cost to get someone into your ecosystem? Cost Per Customer: How many leads does it take to get a sale? The Profit Gap: If your cost to acquire a customer is higher than your profit per customer, the business is broken—no matter how good the marketing is. 4. Beware of Small Sample Sizes Frank tells a story of a "scary month" for a radio advertiser: The Panic: The client thought the ads stopped working because sales dipped. The Reality: All top-of-funnel metrics (calls, appointments, show-up rates) remained consistent. The Lesson: With only 20 appointments a month, a small dip is statistically insignificant. Don't blow up a working system because of a "bad" month based on small numbers. Memorable Quotes "The money's not in the list. The money is in the math." "We are really in the multiplication of capital business... it's so unsexy it's hard to even say."

Making decisions is perhaps the most important skill an entrepreneur can possess. To move from a vague idea to a structured project, Frank Kern uses a specific "Decision-Making Worksheet" to ensure every move aligns with long-term success. Phase 1: The Big Picture Before looking at the decision itself, you must ground yourself in your ultimate destination. Clarify Your 20-Year Goal: Define exactly where you want to be two decades from now. For Frank, this is building a sustainable $100M company with a minimum 35% profit margin. Define Your Purpose: Identify the "why" behind your business. Frank's purpose is to have a measurably positive impact on the global economy by changing how consumers view marketers. Identify the Decision at Hand: State clearly what you are considering. (Example: Launching a flagship program to cold media via a webinar funnel). The "Alignment" Gut Check: Ask yourself: Will this move me significantly closer to my 20-year goal? If the answer is no, stop there. Phase 2: Success Criteria & Deadlines If the decision aligns with your goals, you must define what "winning" looks like. Four Indicators of Success: List four specific results that prove the decision was right. Frank's examples include attracting qualified prospects and achieving a 3x ROI on ad spend. Set a Hard Deadline: Determine by when these success criteria must be met to turn the decision into a tracked project. Phase 3: The Benefit Analysis Analyze the impact of the decision across two different timelines: Short-Term Benefits: Immediate wins, such as gathering data, building goodwill, or turning a quick profit. Long-Term Benefits: Lasting impacts, such as business scalability, permanent list growth, and transforming the lives of clients. Phase 4: Risk Assessment (The "Reality Check") It is easy to get caught up in the "happy world" of benefits; this phase demands total honesty about potential downsides. Calculate the Cost: What is the actual financial investment required for the test? Identify What Can Go Wrong: List every fear, from suffering core business distraction to losing the entire test budget or "looking dumb." The Risk vs. Reward Comparison: Compare your "long-term benefits" against "what can go wrong." Ask: Is the potential long-term gain worth the risk of these downsides? Final Step: Immediate Action If you decide the risk is worth it, commit immediately by identifying the three next steps you can take to get the project started today.

I literally replaced myself with AI, and by that, I mean AI took over my actual job. I've been a professional online direct response marketing copywriter and consultant for the past 26 years, and I handed over all of my marketing to AI. In this video, I show you exactly how I used my new "Chief Revenue Officer" (an AI agent inside oJoy.ai) to take over my entire marketing department. I gave it my 26 years of experience, and then I stepped out of the way. Warning: This is NOT for beginners looking for a "magic button." This strategy only works if you have a real business with actual customers. Chapters: 00:00 - The Replacement: How I fired myself  01:45 - The Audit: What a Marketing Team actually does 05:15 - The "Chief Revenue Officer" Agent 08:45 - The Input: Giving AI my 26 years of data 14:00 - The Campaign: Filtering out the "Lazy People" 17:21 - The Results: 62 Trials from a "failed" experiment 23:00 - The Upsell: How AI found "Free Money" in my funnel

A deep dive between host Frank Kern and marketing strategist Dean Jackson. They discuss the psychological and operational shifts required to scale a business from seven figures to the next level by focusing on "Who" rather than "How" The Core Philosophy: "How" vs. "Who" When entrepreneurs look to reach their next million, they often hit a "ceiling of complexity". The "How" Path: This involves the entrepreneur trying to learn and execute every new task themselves (e.g., learning Facebook ads, writing copy, building funnels). Jackson describes this as writing a "blank check" with your time—a non-replenishable resource. The "Who" Path: This involves finding a person who already knows "how" to do the task. By hiring the right "Who," the entrepreneur pays with money—a replenishable and multipliable resource—to protect their time. The "Self-Milking Cow" Analogy Jackson introduces the concept of the Self-Milking Cow to illustrate the entrepreneur's true value: The Cow's Role: In a dairy operation, the cow's only unique job is to produce milk. It does not pasteurize, package, or market the milk. The Entrepreneur's "Milk": In business, your "milk" is your core ideas, intellectual property, and strategy. The Dilemma: Many entrepreneurs spend their time acting as the processor and delivery driver rather than focusing on producing more "milk". Case Study: The "Moo Method" Dean Jackson explains his Moo Method (Multiplied Oral Output) used for his podcast and email marketing: The Input: Dean simply records himself talking (the fastest way to get ideas out of the brain). The Team: A team of "Whos" takes that raw audio and handles everything else: transcription, editing, distribution, and even turning it into books and email series. The Result: By only doing what "the cow" can do (talking), Dean generated over $1 million in revenue from his content in a single year while spending minimal time on technical execution. Key Takeaways for Scaling Focus on Multiplication: Business is not about selling products; it is about multiplying capital through leveraged assets. Embrace Your "Bovinity": Focus on producing the highest-quality ideas and let a system of "Whos" handle the rest. Recurring vs. Promotion: Aim to build models where customers recur (like Paul Mitchell or Patron Tequila) rather than one-off promotions that require constant starting over.

Everyone says you need to post "Educational Content" to grow B2B sales. And technically, the data agrees (94% of marketers use it). But if you're reading this, you know the truth. It isn't working for you. The problem isn't the volume of content you post. It's the mechanism. Educational content "teaches"—but it doesn't necessarily "sell." The method that actually built my company to nearly $1M/year—without running real ads—is simple: Demonstration. So today, I'm going to show you how to stop "teaching" and start "showing." We are going to build a high-converting, demonstration-based content asset... without writing a single word from scratch. IN THIS EPISODE: We analyze why "How-To" posts are failing and break down the "Demonstration" logic that drives Ojoy.ai. We then use Project Shepherd to write a script using the famous "South Park Rule" (But... Therefore...) and instantly turn that script into a social carousel. Anyway, here is how we will use AI to stop educating and start demonstrating: Step 1: The "Education Trap." We look at the stats (purchase probability increased by 83.6%) but explain why this advice is outdated for 2026. If you are just teaching, you are attracting students, not buyers. Step 2: The "South Park" Framework (Project Shepherd). We take a raw idea and use the "But / Therefore" storytelling technique used by the creators of South Park to build tension. This keeps viewers watching your demo instead of scrolling past it. Step 3: The "Voice Clone" Protocol. Most AI sounds like a robot. We show how to feed the AI samples of your previous writing (or just you rambling into a mic) so the script sounds exactly like you, quirks and all. Step 4: The "Instant Asset" (Carousel Maker). We take the finalized script and use AI to automatically generate a slide-by-slide social media carousel. This turns one video idea into a multi-platform asset in about 90 seconds. If you want an audience of buyers instead of students, this video shows you the shift you need to make.

Identifying your Best Process—the most effective and predictable method for converting leads into customers. The 5-Point Scoring System To find your best sales process, list every method you have used to sell products and rate them from 1 to 5 based on these criteria: Net Profit: How much actual profit remains after paying affiliates, refunds, and expenses? Ease of Entry: How easy is it to get a prospect to say "yes" to starting the process? Goodwill: Does the process provide value and make people like you more, even if they don't buy? Sustainability: Can the process be automated, replicated, or performed consistently without burning out? Energizing: Does the process give you energy to perform, or does it drain you? Key Principles The One Big Thing: Success comes from finding one big process and leveraging it, rather than doing a million different things. Goodwill Equals Revenue: Your total revenue is in direct proportion to the amount of goodwill you have created with your prospects. Value in Advance: Helping people before they pay you increases the likelihood of them doing business with you long-term. The Four Pillars of Strategy This episode completes the foundational series for business growth: Best Payday: The most profitable and energizing thing you sell. Best Buyer: The ideal person most likely to buy that product. Best Bait: The content used to attract the Best Buyer. Best Process: The method used to convert those leads into sales.

Everyone thinks AI-generated social media content sucks. And usually, they're right. But not for the reason you think. The problem isn't the AI. It's that people use it to talk about themselves (or random generic topics). But the data proves that Stories—specifically stories about other people—are the highest converting asset you can own. So today, I'm going to show you how to create 7 days of high-value, story-driven content... in 7 minutes. And we're going to do it without making anything up or sounding like lame AI. IN THIS VIDEO: We look at the "Significant Objects" experiment (where a $1.49 object sold for $197.50 just by adding a story) and then use Ojoy to replicate that effect for your business. We also find two completely different pieces of content (one about a Universe Guru and one about Copywriting) and we use oJoy to turn them into stories. Anyway, here is how we will use AI to find the stories... and turn them into authority content: Step 1: The "Significant Objects" Logic. We review the data (Motista Study & Hill Holiday) that shows why "Stories" can potentially increase customer Lifetime Value (LTV) by 306%. If you are selling based on features, you are losing money. Step 2: Finding the Stories (Project Papillon). We use AI to scour the internet for "weird and interesting" success stories relevant to your niche. Note: We don't write them yet. We just find the "Source Material." Step 3: The "AI + HI" Formula. This is the secret sauce. We don't just let AI vomit out text. We apply "HI" (Human Intelligence) to bridge the gap between the story and the lesson. This prevents your content from sounding generic. Step 4: The "Voice Clone" & Repurposing. We train the AI on your past posts so it mimics your syntax and tone perfectly. Then, we turn that single story into a LinkedIn post, a Video Script, and a Carousel... in seconds. If your content feels like a grind, this video shows you how to fix that.

The concept of "Your Best Bait," the essential marketing material used to attract and magnetically draw in your Best Buyer. Following the two episodes on identifying your Best Payday and Best Buyer, Frank explains how to leverage these insights to create high-value content that generates leads and builds trust before any transaction occurs. The episode focuses on the core philosophy: "You can't catch whales with minnow bait." If you want premium customers, your marketing must offer value that matches their specific needs and challenges. Key Highlights The Power of Magnetic Marketing: Why your current leads might not be the right fit and how to shift your marketing to attract your ideal customer. Defining "Bait": It is not a nefarious tactic but rather free education and information that helps your Best Buyer achieve significant results in advance. The Strategy of Value: The more you move a prospect toward their desired result before asking for money, the easier it becomes to acquire them as a customer. Real-World Example: Frank walks through his own process, showing how identifying the "three big things" you do for a client informs the content of your bait. The "Best Bait" Framework Recall the Foundation: List your Best Payday, Best Price, and the three key characteristics of your Best Buyer. Identify the "Three Big Things": Determine the three most significant actions you would take to get your Best Buyer their results as quickly as possible. Chunk Out the Content: For each of those "Big Things," define the three steps required to take a prospect from having no result to achieving that specific outcome. Format Your Bait: These steps become the subject matter for your PDFs, videos, webinars, or podcasts.

AI can now identify exactly where your business is losing money. Watch the new AI called "Director of Sales" exponentially grow revenue—without spending a penny more on ads—by systematically finding and fixing bottlenecks in the sales process. In this video, we demonstrate the mathematics of the Sales Process. This is a look at how AI can isolate specific "break points" in your funnel (like a low opt-in rate or missing follow-up) that act as a cap on your income. This is different than just asking ChatGPT for marketing ideas. Most AI guesses based on patterns. This AI analyzes your specific numbers (Traffic, Conversion, LTV) to find the "Lowest Hanging Fruit" that will yield the highest return. You will see the AI audit a sales process, find the part that's leaking money, and then create and help implement a plan that fixes it.

If you feel stuck in your business and you just wish someone would tell you exactly what to do next, or even better yet do it for you, this video is exactly what you need. Here's why: I challenged AI to create a custom sales plan to generate $35,000 in 14 days and then implement the plan for me. This video shows you exactly what happened. I'm making this for you because research shows that most business owners are stuck. They want their businesses to do better, and they know something's not right. Maybe it's not enough traffic, maybe their conversions are off. Maybe it's something wrong with their email. Who knows? So they end up feeling stuck, overwhelmed, and they do nothing. Some turn to expensive consultants. Some use fractional CMOs. A lot of those people give really good advice, but now the business owner still has to implement it. And sometimes they don't know how to implement it. Or they don't have time to implement it. Or they don't have the budget to hire someone to implement it. That's why, in this video, you're going to see oJoy.ai diagnose a business, find out what's stuck, and then create a custom plan to bring in as many sales as possible. On top of that, you'll also see it implement the plan. AI has changed now. Most of it gives generic advice based on pattern recognition. After all, it pretty much knows everything that's on the internet, so it looks for patterns and looks for things that marketing experts do, and then it simply imitates what they do. There is a really big difference between imitation and the real thing. oJoy.ai can actually think. It can analyze your complete business. Find out all of your opportunities and weak spots. Give you a custom plan and even implement that plan for you.

Behold - the critical process of identifying your **Best Buyer**. Finding the right customer is more about their specific characteristics and mindsets than just the product itself. Narrow your focus to the clients who will provide the highest return with the least friction. Key Concepts & Definitions Your Best Payday: The specific activity or deliverable you provide that scores highest (on a scale of 1–5) across five criteria: high net profit, energizing to perform, easy to sell, easy to fulfill, and sustainable. Your Best Price: Also referred to as the "perfect price," this is the amount you *want* to be paid for your service, assuming your best buyer is comfortable paying it. The "Pay After Results" Challenge: A mental exercise where you determine what traits a client must have for you to agree to be paid only after they see results. Profile of a Best Buyer Frank Kern uses his own "Private Client Group" as an example to illustrate the three types of criteria needed to identify a top-tier customer: 1. Relevant Characteristics These are the tangible traits a client must possess to ensure success: Successful Business Owner: They must already have an established business, rather than being a beginner or corporate executive.  Has "Hit a Ceiling: They want to grow but are currently overwhelmed by too many projects or staff.  Deployable Assets: They should already have existing traffic, a customer list, an email list, or a social media following (momentum). 2. Shared Mindsets Success requires being mentally aligned with your client. Kern looks for: Lover of Direct Response Marketing: hey must view advertising as an opportunity and an investment, not an expense.  Abundance Thinker: They expect good things to happen and are willing to invest a dollar to get two dollars back.  Lover of Elegant Simplicity: They believe in the "1% principle"—that a tiny fraction of activities drives the majority of results—and want to strip away the "fat" from their business. --- 

AI can now think like a seasoned marketing consultant. Watch the new AI called "Director of Sales" analyze my entire business to find the one singular move that generates maximum revenue immediately. [Context Block] In this video, we demonstrate Autonomous Strategic Reasoning. This is a fancy way of saying we get to see how AI literally analyzes a current business and thinks strategically just like a seasoned direct response consultant. This is much different than what you see with most AI out there. Most AI will just use generic pattern recognition to give you a bunch of ideas that "match" what it thinks you're looking for. The new Director of Sales AI from oJoy.ai analyzes your specific objective, constraints, and marketing assets (list size, offer, timeframe) to find the one singular action that will move the needle the most. You will see it audit a live business, ignore the low-value distractions, and prescribe a tailored campaign to generate maximum sales in the next 7 days. And then you will see it actually create the very campaign that it prescribes.

Are you doing "all the stuff" in your business—selling dozens of offers, managing endless promotions, and feeling like you're on a constant hamster wheel? It's time to stop doing a million different things and start leveraging one big thing. In this replay of the debut episode, Frank Kern shares a personal breakthrough from 2016 that transformed his business model. By digging through eight years of sales data, he discovered a "hidden jewel": a simple newsletter program he once considered a failure had actually generated nearly $3 million with minimal effort. Frank introduces the Best Payday framework, a system designed to help you identify the specific offer in your business that provides the highest net profit with the greatest personal fulfillment. Key Takeaways from This Episode: The "Hamster Wheel" Trap: Why many successful entrepreneurs feel unfulfilled despite making money, and how to break the cycle of constant product launches. Defining Your Best Payday: It isn't just about the biggest check; it's about finding the "deliverable" that hits the sweet spot of profit, ease, and personal energy. The Power of Continuity: How Frank turned a "failed" $297/month newsletter into a $522,000/month recurring revenue engine. The 6-Point Scoring System: Frank walks through the criteria to audit your own offers: Net Profit: Is the take-home pay worth the effort? Energizer Factor: Does doing the work charge your batteries or drain them? Ease of Delivery: How simple is it to fulfill the promise to the customer? Ease of Sale: Can it be sold without a high-pressure, complex pitch? Sustainability: Could you happily do this for the next 25 years? Replication/Automation: Can you bring in a team or systems to scale it? Mentioned in This Episode: The Best Payday Worksheet: Follow along with the framework used in this episode by downloading the worksheet at http://FrankKern.com/1.

Over 80,000 (and counting) businesses have paid me for marketing advice. And for most of them, one of the biggest "sticking points" is the copy. But not what you think. The hardest part isn't writing the words. It's finding the Hook. The Big Idea. The Angle. Once you have that, the rest is easy. But finding it usually takes forever. So today, I'm going to show you how to use AI to find a multi-million dollar hook... in less than 3 minutes. And we're going to do it without typing a single prompt. We're going to take a random transcript of an Alex Hormozi interview and write a sales letter that sells it. (We're using Hormozi's video as an example. Naturally we're not actually going to sell my man's stuff.) Anyway, here's how we'll use AI to find the $22MM hook ...and then turn it into a sales letter: Step 1: "Brain Dump" Method. This is where you tell AI what you want it to do ...and you give it a bunch of info about whatever it is you're trying to sell. This part is important so be sure to watch it. Most people over-complicate it.  Step 2: Finding the hook. We use AI to find all the cool selling points for the thing we want to sell ...and then we use it to do a little research and find the actual $22MM hook itself. (It centers around one single word. This part is super cool.) Step 3: Turning the hook into a sales letter. We turn that one hook into a full long-form sales letter in seconds. But that's not the cool part. The cool part is when we use AI to turn the first draft into a hard core "Pro Level" sales letter without even typing a single word. If your AI copy sounds like ...you know ...AI, this video shows you how to fix that. 

Everyone says you can sell more stuff with AI. But if you've actually tried to use it, you probably found out that it writes stuff that isn't any good. Or you have to spend all day typing perfect prompts. That's a pain and it takes forever. (And it still totally sounds like AI wrote it.) So, today I'm going to show you how to write an entire marketing campaign that sounds like you (but better)... without even typing. By "campaign", I mean everything. All of the copy for the offer, the emails, the follow up, the social content... the whole thing. This is the stuff an agency would charge you $10,000 to $50,000 for. But we'll do it in about 22 minutes. HERE'S EXACTLY WHAT WE'RE BUILDING IN THIS VIDEO: The Quick-Shot Email & The Followup Campaign: I start small with one email, then show you how to build a full scarcity follow up sequence in seconds. The "Winning Hook": We're building this campaign for a random "Hangover Cure" product I found. (I figured it would be cool to use a real product instead of something hypothetical.) Instead of guessing what the best hook or angle should be, we use AI to do all the research and find the one "Big Idea" that will actually make people buy. The Proof: Then we PROVE it. You'll see how to use AI to find case studies, articles, and other credible research that proves the product can live up to the promise. The "Pre-Sell" Social Content: Then we use AI to read all that stuff, find the coolest parts, and turn what it learned into social content. You'll see how we get it to write us a full week's worth of content that attracts the perfect buyer. The "Pro-Level" Sales Letter: Next, we take the "Big Idea" and all the proof stuff and get a quick outline. Then, we use AI to turn that rough draft into a complete, long-form sales letter. It's just as good as what you'd pay a pro copywriter $10k - $25k for. (This might be the coolest part of the video). The Abandoned Cart Sequence: Finally, we get AI to write us a full "abandoned cart" email sequence for people who started to buy the product... but didn't. It sounds like a lot, but as you'll see... it's pretty easy if you use the right tools. And it saves you around $50K or so because that's what an agency would charge to do ALL of this stuff.

Don't use emotion to fight price objections. When a prospect is stuck on the numbers, emotion won't work. You have to fight logic with logic. I break down two Advanced AI Copywriting frameworks that make your price feel completely irrelevant: The "Apples to Oranges" Close and the "Identity Reframe."   I'm going to give you the specific AI Prompts that mathematically prove their price objections are silly. T hen, we cover the "Identity Challenge." This is the prompt structure that lets you call out the difference between who they say they are and what they're actually doing—without being a jerk about it. TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai TRY THE TOOL: Get the AI that writes this copy for you (Free Trial): https://oJoy.ai   WATCH NEXT: Write A Complete Sales Letter In 8 Minutes Without Even Typing: https://youtu.be/8adZD-PIIok   TIMESTAMPS: 0:00 - Stop selling with emotion (The Logic Trap) 0:59 - Framework 1: The "Apples to Oranges" Close Stack 3:37 - The $1.61 vs. Jell-O Pudding Calculation 4:42 - The "Trivial Item" AI Prompt Strategy 8:09 - Framework 2: The Identity Reframe (Advanced Psychology) 10:56 - The "Identity Challenge" Prompt Structure 13:19 - Challenging a Prospect's Ego (The Script) 17:16 - When to use these techniques (Use With Caution) #CopywritingSecrets #MarketingPsychology #OjoyAI #FrankKern #AdvancedAICopywriting

Stories can increase revenue by 376%, but only if you do them right. In one study, scientists proved that adding a fictional story to a cheap spoon on eBay increased its final selling price by 64%. They found the same result with wine, art, and charitable donations (Those used real stories though. They call it the "Rokia" Effect). Stories don't change the product. They change the value of the product in the customer's mind. But it can be hard to come up with them because we think they have to be about us, our amazing accomplishments, or our lives. THEY DON'T. In this video, I break down: The "Value Inflation" Data: Why stories mathematically increase conversion rates by 30%+. The Revenue Spike: Why a specific type of story can lead to 376% more revenue per customer. The Anti-Personal Brand: How to use stories without ever being the "main character." The Danger Of AI: Why purely AI-generated stories usually cause a 62% DROP in trust (and how to fix it). My Story-Based Workflow: How I use AI (Ojoy) for "Deep Research" and structuring—so I can deploy this strategy without staring at a blank page, making stuff up, or being too boring. It's a cool little system: Use AI to find the story, so the story can sell the product for you.

If you send more follow up emails, you'll sell more stuff. The last report I saw was from Hubspot and it said email is the most profitable marketing channel online. It said email gets a 4,000% ROI. That's amazing. Especially since most people don't send follow up emails at all. Probably because writing email sequences is a PAIN. Until now. In this one, I show you exactly how to use AI to create killer email follow-up sequences that actually convert. You'll discover my 3-step process for creating AI email sequences that sound like YOU (not like AI). Plus I show you real results from my own campaigns. (6.76% conversion from leads I got for free.) The tool I used to create the entire email sequence is https://oJoy.ai You can try it for free if you want

Experts will tell you that none of these 5 things should be working. But they are. The reason why (for the most part) is because PEOPLE have changed. Another reason is because you and I are in the right place at the right time. You'll see what I mean in this episode. Here's how and when: CHAPTERS: 0:00 - When more conversions = less money (example included) 3:42 - Why testimonials can hurt sales. (example included) 4:46 - Why ads you can't click can get you more customers. 7:08 - How to become a household name for 11 cents. 9:43 - What to do when people are stupid. 14:52 - The Quick Win method that outsells even the best of sales letters. I used oJoy.ai to help me organize my thoughts and turn them into this usable content. You can try it free at https://oJoy.ai About Frank Kern (Prepare To Be Bored): If you're new to my channel, my name is Frank Kern. I've been selling things online since 1999. My first 7-figure business sold downloadable audio-books about dog training. I sold it in 2007. Over the past 26 years, I've had over 80,000 (and counting) business owners pay me for marketing advice. I have zero credentials of any kind. Literally none. I've been a pizza delivery guy, a roofer, a ditch digger, a fry-cook, a car salesman, and even did door to door sales. I was bad at all of it. Discovered online marketing in 1999 when I saw an ad for a course about online marketing. 1999-2001, bought the reprint rights to a bunch of direct mail seminars on cassette tapes. Tried using spam to sell them. It was roughly 10000X harder than actually doing things the right way. 2003: Got sued by the government for violating advertising regulations. (If that's not bad enough, what's really embarrassing is I didn't even know that the advertising regulations existed. Turns out that ignorance is not bliss. It's simply ignorance.) 2004: Start selling downloadable "how-to" products to dog owners 2007: That business grew to a 7-figure business, was producing really good semi-passive income with only one product, and had a database of over 300,000 pet owners who opted in (legitimately) to learn about dog training. …And I sold it. That was dumb. 2007 - 2010: Created (and co-created) some of the largest marketing campaigns in the history of the "Internet Marketing" industry. Then wrote several courses that taught people how I did it. During the process, I also got kind of "Internet Famous" even though I didn't use Social Media. The "fame" stuff was sort of cool for a while but got old because I'm an introvert. 2011 - 2023: Focused mainly on consulting, offering marketing services to more established companies.. Made significantly more profit and still ended up growing my personal brand despite being super reclusive and weird. Today: I have one client (giant tech company) …and that's plenty. In addition to helping them, I also do all the marketing for my family's software company, https://oJoy.ai Biggest things I learned in past 26 years (and counting): If you build a brand based on goodwill, the brand will stay strong even if you quit trying to build it. The best way to grow a business or a brand, it so create goodwill by helping people. The easiest way to earn trust is to simply demonstrate you can help them …by actually helping them. The fortune really is in the follow up. Also, all this stuff is harder than it looks. But it's not nearly as hard as being a roofer, a ditch digger, or a fry-cook. I know because I've been all of them. Keep your head up, use common sense, and do people right. You'll get where you want to go much faster by doing that than by trying to take short cuts. IN CASE IT ISN'T OBVIOUS: I make content like this because I want to sell you something eventually. It's fun to make and all …but at the end of the day, I want you to become a customer. Content like this is part of my "demonstrate you can help them by actually helping them" strategy. If it's working, try our software. You'll probably like it.

Ever wonder if the stuff we THINK we "know" about marketing is wrong? Me too. And it turns out the answers is ...it IS! Sometimes. We shouldn't take marketing "rules" as ...well ...actual "RULES." For example, I just told a customer NOT to use a sales letter. Which is like "Marketing Heresy!" In this episode, I show you why. You'll also discover an amazing marketing lesson I learned from a COP. (This applies to everyone. You can use it immediately). Plus you'll see what your prospects are REALLY doing ...and why it's not always a good idea to try to sell them something. The tool I used for research and organizing my thoughts for this episode is https://oJoy.ai You can try it for free if you want

It's the question I've been getting a lot of lately, which is like a general question, which is what's the best way to do social media ads? The answer is, it depends. However, there is a Holy Trinity to shoot for, and if you can pull this off, and I...

If you lost everything today (contacts, cash, business, etc), what will you do to rebuild back your income? Well, if I literally had absolutely no money at all, like not even enough to run ads, I would go door-to-door to businesses or just get them on the phone, really. Yeah, I'd get them on the phone. I'm assuming I at least have a phone...

Here's a pretty good question. Samuel asks, is SEO dead? How much should I worry about it for a blog/biz website? Well, I'll give you my answer with a disclaimer.

So Simon asks, have I worked with clients from Europe who sold their products/services to US customers? And is it more difficult for Europeans to sell on the US market? Yes I have, and the answer is no.

Do you think there's any connection between the MK-Ultra experiments and modern marketing methods, especially the ones that have a background in NLP. Okay. Number one, I don't know...

If you were to go back to when you were 20, do you think you would still choose the same lifestyle that you have now. And the answer is yeah, absolutely. I would have done a lot of stuff differently though...

Mike says, is the majority of your business still from selling info or consulting? Which business model do you prefer? Right now, it's info. And there's a deliberate reason for that. There are two deliberate reasons for that. #1 - it's personal preference, which was spawned by me being wore out...

What are people buying online today? And then the question goes a little deeper...is it online courses, white papers? Just curious what the hot products are right now. The short answer to that is everything.

Is high-end continuity still a significant part of your business model? No, high-end continuity isn't and it never really has been. By high-end, I'm assuming you mean multi-thousand dollar consulting engagements...

What was the single biggest obstacle I overcame to get where I am today? That's a serious question. There are a lot of them, so I'll just tell you all the dumb stuff that I do. And then I'll let you decide what the biggest obstacle is.

That question could be translated into "do fancy videos work better than non-fancy videos?" And you know, what? The non-fancy videos work better.

What courses of yours are a good fit for a very advanced, well-established internet marketer? Really depends on the desired outcome. I consider myself to be a very advanced, well-established internet marketer, and what I always go back to is the fundamentals or...

I want to share an unusual belief that was, I'm going to put this in air quotes, forced on me growing up that forever changed my life for the better. I say forced on me, again in air quotes, because I was never given an option to consider it. It never occurred to me that it might not be true. It was literally repeated to me over and over and over again. And I believed it and I gotta tell ya, I thank God for the belief. And I thank God  that I believed it, that I quote unquote, fell for it. So here's the belief...

Would an e-com store brand benefit from the maximizer? Yeah! With e-com, where you guys fall off...