Your Next Million

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Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That. Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999. This is his podcast. More at KernBranding.com.

Frank Kern


    • Jun 2, 2025 LATEST EPISODE
    • weekly NEW EPISODES
    • 13m AVG DURATION
    • 783 EPISODES

    4.8 from 167 ratings Listeners of Your Next Million that love the show mention: next million, worksheet, frank's, thanks frank, love frank, inner circle, awesome stuff, step by step, we've, marketing, implement, online, concepts, delivers, shares, steps, actionable, strategies, genius, internet.


    Ivy Insights

    The Your Next Million podcast with Frank Kern is an amazing resource for anyone looking to grow their business and make money online. Frank is not only incredibly knowledgeable about marketing strategies, but he also has a unique ability to teach and entertain at the same time. This podcast provides valuable insights that can be immediately applied to your business, making it a must-listen for entrepreneurs.

    One of the best aspects of this podcast is Frank's ability to break down complex marketing concepts into simple, actionable steps. He provides clear instructions and examples that make it easy for listeners to understand and implement his strategies. Additionally, Frank's delivery style is engaging and entertaining, keeping listeners entertained while they learn.

    Another great aspect of this podcast is the value it provides. Frank shares insights, tips, and tactics that are normally reserved for paid courses or consultations. He genuinely wants to help his listeners succeed and provides a wealth of information for free. Whether you're just starting out or have been in business for years, there is something valuable for everyone in this podcast.

    In terms of drawbacks, one potential downside of this podcast is that some listeners may find it overwhelming with the amount of information provided. Frank covers a wide range of topics related to business and marketing, which can be a lot to absorb all at once. However, the episodes are well-structured and organized so listeners can easily pick and choose which topics they want to focus on.

    In conclusion, The Your Next Million podcast with Frank Kern is a treasure trove of valuable information and strategies for growing your business. Frank's teaching style combined with his expertise in internet marketing make this podcast a must-listen for entrepreneurs looking to take their businesses to the next level. Whether you're new to marketing or a seasoned pro, there is something valuable for everyone in this podcast.



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    Latest episodes from Your Next Million

    Frank Got Really Lucky

    Play Episode Listen Later Jun 2, 2025 14:20


    It's not like it happens every day. It's not like the whole campaign was a 100X return on ad spend and it's not like that is happening at scale. It still looked cool though! So that's pretty good and I've never had that happen before. No kidding, it was really pretty freakin' crazy!

    How can I build clientele for my wife's salon targeting a 50-mile radius?

    Play Episode Listen Later May 26, 2025 3:21


    How can I build clientele for my wife's salon targeting a 50-mile radius? Dude, this fits in perfectly with the earlier question of what would you do if you lost everything and only had $10K and had to start all over. I would service businesses like the one referenced. So dude, here's what you do...

    2 Ad Sets Got 100X Return on Ad Spend (Which is Just Ridiculous)

    Play Episode Listen Later May 19, 2025 10:09


    First thing I want to point out is that is not really normal. A little bit of a fluke there, doesn't happen every day. Just happened to have 2 of them do that yesterday, which was great! So when I put those little videos up...

    I keep getting unqualified leads from Facebook. Do I need to use LinkedIn for this type of audience?

    Play Episode Listen Later May 12, 2025 3:21


    So he had a question about his lead quality. His audience is executives and entrepreneurs. He said in the past, he kept getting unqualified leads from Facebook. He was wondering, are they active on Facebook or does he need to use LinkedIn for this type of audience?  OK. So to you, I would say kind sir, welcome to the club...

    The Magic Question That Makes Everything Easier

    Play Episode Listen Later May 5, 2025 5:56


    So today's episode is about one magic question that can change everything. I really crack myself up with these titles sometimes, but there's really some validity to the statement. I promise. So, I'll reveal the magic question in a minute. This will be a short episode, but let me set the scene for you....

    You do NOT need motivation (because this works better)

    Play Episode Listen Later Apr 28, 2025 5:29


    What's happening, hope you're well. So what we're going to talk about today is the one thing that beats motivation, hands down, every single time. Personally, love motivational stuff. Love it. Huge fan, like reading it, like listening to it. I don't know who my favorite is...

    An IMPERFECT Morning Routine (works great)

    Play Episode Listen Later Apr 21, 2025 6:55


    Have you ever heard of that book Miracle Morning by Hal Elrod? I listened to that a couple of years ago on audio book, and I can't remember exactly what it said, but I'm mentioning the book because probably some of what I'm going to share with you is inspired by what I read or more accurately listened to in that book. I want to give credit where credit is due preemptively because surely none of this is original. I want to introduce you to the concept of the imperfect morning routine. We all talk about, well not we all, but we all at least hear about a morning routine, and the importance of a morning routine...

    Is Clubhouse Worth Messing With? (yes, but NOT how you might think)

    Play Episode Listen Later Apr 14, 2025 9:52


    Hope everybody's well. Happy whatever today it is...Saturday. I want to answer a question that was on my mind. It's been on a lot of people's mind, what's the deal with this Clubhouse thing, is it worth messing with? There's a lot of debate on it. So here's the thing about Clubhouse...

    How do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy?

    Play Episode Listen Later Apr 7, 2025 2:00


    He says, how do you inspire to create new stuff and trainings for your clients without modeling the new guy, modeling the new guy? Dude, I don't care what the new guys are doing. I care about what I learned from that guy, Albert Lasker. And from that other guy, David Ogilvy. And from that guy, Claude Hopkins. And from that guy, Gary Halbert. And Dan Kennedy...and hard won experience.

    When would you use campaign budget versus ad set budget?

    Play Episode Listen Later Mar 31, 2025 2:11


    When would you use campaign budget versus ad set budget? Later...

    Avoid this ONE “mindset mistake” at ALL COSTS

    Play Episode Listen Later Mar 24, 2025 10:30


    What's happening y'all? This is an honest to God, real live actual planned podcast episode. So let's dig right on into it. I got a question, a good question, the other day. I forgot who asked me so I can't credit them that, but whoever you are, thanks for asking it. The question was, what three beliefs do you wish you had when you were 20? Which was really a good question. All the self-help folks, as a generalization, will tell you that your beliefs affect your thinking, your thinking affects your decisions, your decisions affect your actions and in your actions affect your life. Yada, yada, yada. I believe all of that to be true. Only reason I'm yada yada yada -ing it is because I know you've heard it a billion times, just like I have. Man, what a good question. So I spent a lot of time thinking about it and I don't know if I've got three, but I've got one that I wish I would have, I could have installed in my 20s and here it is...

    So you lead with the lead magnet and you have to email them, obviously. Do you have any recommendations on the first email you send after the opt-in via the lead ad?

    Play Episode Listen Later Mar 17, 2025 6:40


    So you lead with the lead magnet and you have to email them, obviously. Do you just email them both the lead magnet and a link to the VSL? Or do you have any recommendations on the first email you send after the opt-in via the lead ad? Yeah. First of all, if you have a VSL and it's educational, then your lead magnet can be the video itself...

    How do you inspire yourself to create content?

    Play Episode Listen Later Mar 10, 2025 1:58


    How do you inspire yourself to create content?  Dude. It's fun! So, this is like...this, debauchery and food, and, you know, inappropriate things to talk about on a livestream that all other dudes think about it. This is the only thing that I ever think about. Ever. 

    I would like some advice on how to form my copy, so it gets approved.

    Play Episode Listen Later Mar 3, 2025 4:28


    I had some problems with the ad approval. I'm selling mortgage and basically I'm trying to base my ad upon the refinancing of the mortgage. So I would like to ask you for some advice, for my copy, so it doesn't get not approved. 

    You have WAY more value than you know

    Play Episode Listen Later Feb 24, 2025 16:32


    Let's get to work. OK, try to do these every day. Share some new insights. Some picking up along the way. Crazy thing happened on Clubhouse yesterday, which is increasingly addicting, by the way. Who knows what will happen with this thing? So many questions around the topic of Clubhouse. Is it going to replace this or that or the other? The answer in my opinion is no. It's not going to replace anything, but it is a pretty good feeder system for other platforms, like somebody sees you on Clubhouse. If you're able to help or contribute, then maybe they go check you out on YouTube or listen to your podcast, or check out your Instagram or Facebook or whatever. It's also a great place to pick up insights about what's going on in the mind of your customer, which we've talked about before. So yesterday, I got pinged into a room...

    How would you make an ad for "the low-hanging fruit?"

    Play Episode Listen Later Feb 17, 2025 2:06


    One more question. A friend of mine asked me to help with an ad for a water purification system he sells, but this will be very hard to try to get leads for that. So the lowest hanging fruit is going to be an individual who's thinking about buying...

    I'm getting a good quantity of leads, but they are not scheduling consults or responding at the rate that I would like. So my question is, what's the number one thing I should do next?

    Play Episode Listen Later Feb 10, 2025 12:50


    I'm getting a good quantity of leads, but they are not scheduling consults or calling or emailing at the rate that I would like. So my question is what's the number one thing I should do next? OK. What's the thing you sell?

    How do I expand and find different targets within a sub-niche?

    Play Episode Listen Later Feb 3, 2025 3:32


    So my niche is a sub-niche, it's dreadlocks, which is a sub-niche of natural hair. And so if I were targeting natural hair, there are lots of influencers and products and brands that I could target, but not so much, being the case for specifically dreadlocks. So I'm trying to think about how do I expand and find different targets when there's really not targetable...

    Forget “Money Goals” - try this instead

    Play Episode Listen Later Jan 27, 2025 6:52


    Let's talk about money goals. They say you're supposed to have 'em and they say you're supposed to set financial targets. I got to tell you, I'm not sure I agree. I mean, to some degree, obviously it's a pretty good idea, but here's something I'll share with you from personal experience, might help you have yourself more fun and a better life...

    After best roll with Facebook ads, and then having to move all of the business into another account, the cost per lead went up 10x the normal cost and conversions sank. Same pixel, same audience. What could be some reasons why that happened?

    Play Episode Listen Later Jan 20, 2025 13:05


    He had, from April to July, his best roll on Facebook ads. He had 13x return on ad spend, and then he screwed up. He had to set up all of the business into another account. His cost per lead went up 10x the normal cost on conversions sank. Same pixel, same audience. What could be some of the reasons that he should look over to see why that happened?  OK. We're getting into harder core stuff, but I like this kind of stuff. This is cool. Alright. Any access to the original account? Is it possible to get that?

    Most Successful Promo Ever? (Part 2)

    Play Episode Listen Later Jan 13, 2025 8:17


    There's something I forgot to mention to you, which is how absolutely horrible the sales page is. Seriously, look at it...

    What do you recommend for the in-between time? They publish their ads, what should they be doing for the next three days while they're waiting?

    Play Episode Listen Later Jan 6, 2025 2:51


    A lot of people are curious about the in-between...they publish their ads, what should they be doing for the next three days? Just while they're waiting for the ads?  Any recommendations? 

    The Most Powerful “Persuasion Technique” On Earth

    Play Episode Listen Later Dec 30, 2024 7:44


    Let's talk about one of the most powerful, mass-influence methods ever. I wanted to say weapons, but that just sounds weird. I don't want to weaponize this kind of thing. You know, technique, strategy, tactic, how 'bout that? Anyway, before I tell you about this, I want to warn you, this cannot be faked...

    How To Write Real Good And Stuff: 20 Years in Under 20 Minutes Part 8

    Play Episode Listen Later Dec 23, 2024 13:49


    Here is some of Frank's best advice on "how to write good."

    Repeated Catastrophic Failures (The #1 Secret To Success): 20 Years in Under 20 Minutes Part 7

    Play Episode Listen Later Dec 16, 2024 13:58


    How do Frank's Catastrophic Failures help you with your marketing skills?

    The Single Most Important Thing In Copy ...Plus My REVENGE! : 20 Years in Under 20 Minutes Part 6

    Play Episode Listen Later Dec 9, 2024 19:44


    What does Copy have to do with Frank's revenge?

    When Weiner Pics Go Wrong: 20 Years in Under 20 Minutes Part 5

    Play Episode Listen Later Dec 2, 2024 11:44


    What do weiner pics and email marketing have in common?  Why are you listening to Frank Kern about these things?

    The Fastest and Easiest Way to Increase Revenue: 20 Years in Under 20 Minutes Part 4

    Play Episode Listen Later Nov 25, 2024 16:31


    Part 4 of Frank's 20 Years in Under 20 minutes series, with this one discussing revenue. 

    Literally the Most Powerful Way to Influence People, Ever: 20 Years in Under 20 Minutes Part 3

    Play Episode Listen Later Nov 18, 2024 15:36


    How do you successfully influence people??

    My Thing with Taylor Swift: 20 Years In Under 20 Minutes Part 2

    Play Episode Listen Later Nov 11, 2024 18:03


    Did Frank have a thing with Taylor Swift???

    About Your Sex Tape: 20 Years In Under 20 Minutes Part 1

    Play Episode Listen Later Nov 4, 2024 12:59


    What you can learn (and implement) from celebrity sex tapes.

    Apple and Facebook aren't getting along right now, what does that mean for the rest of us?

    Play Episode Listen Later Oct 28, 2024 4:08


    The question is, with iOS 14 blocking so many things, is it going to make stuff break? Now he's specifically referencing, is intent-based branding going to be changed? That's a method of getting attention and then retargeting people, and if so, what do you think is going to go on? So the short version of the question, hey Apple did some weird stuff and Apple and Facebook aren't getting along right now, what does that mean for the rest? I'm translating the question into redneck because that's how I think, is in redneck...

    These two skills will get you farther than anything else

    Play Episode Listen Later Oct 21, 2024 16:08


    So what was I wanting to talk to y'all about? Last night I was briefly on Clubhouse again. I've got to tell you, you got to watch out for that thing. It is very addictive. I got on there, was screwing around...The first room didn't really make a lot of sense to me... Then I jumped into another one, I think it was a room called millionaires helping millionaires, or something. I don't know, but someone asked me a question and the question was a good one. It was like on the spot. I didn't realize this was about Clubhouse, but if you've been made a moderator of a room before, and then you join that room later, you're still a moderator and your mic is on. Thank God I didn't say anything dumb, like normal, you know, because as soon as I got on it's like, Hey Frank, what do you think about this?

    Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?

    Play Episode Listen Later Oct 14, 2024 2:57


    I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?

    On a new campaign, how much time do you give each ad until you switch it off again?

    Play Episode Listen Later Oct 7, 2024 1:46


    How long, how much time do you give each ad until you switch it off again, on a new campaign? I'll give three days, generally speaking. When I create a new ad, I don't usually stick it into an existing campaign, so I'll just create a new campaign with a new ad. So a lot of times...

    Most Successful Promo Ever? (Part 1)

    Play Episode Listen Later Sep 30, 2024 9:11


    Want to update you on just a crazy thing that happened over Thanksgiving, and a couple of lessons to it. So decided to get on the bandwagon and see if this whole Black Friday thing was what it was cut out to be. So decided at the last minute that we would run a Black Friday special...

    I started running conversion ads. Should I turn the ad spin back down while it's burning or should I just ride it out?

    Play Episode Listen Later Sep 23, 2024 1:34


    So I made a bit of a rookie error here. I started running conversion ads last week, and we got pretty good results. We sold 21 orders overall, 20 purchases of the offer and then 1 purchase of the upsell product, which is a markdown subscription to our on-demand training. And so I went in earlier this week and put more money behind it, and I wound up changing the conversion event and I didn't notice...

    In my ads, do I always have to ask for the email to make a follow up sequence?

    Play Episode Listen Later Sep 16, 2024 7:46


    So my question is I have my ads, but in those ads, do I always have to ask for the email to make a follow up sequence or something like that?  Yeah...

    How should we expand our target interest when many of the related interests and audience insights are not targetable?

    Play Episode Listen Later Sep 9, 2024 4:25


    How should we expand our target interests when many of the related interests and audience insights are not targetable?

    What's it cost to get a qualified application filled out?

    Play Episode Listen Later Sep 2, 2024 2:24


    What do you think it would cost on average to get an application filled out, if I were to use intent-based branding? I know it's a difficult question, cheers. So the real question is, and I'm translating again...Hey man, I'm selling something expensive and I want people to fill out an application before I agree to talk to them. What's it cost to get a qualified application filled out?

    When I set up lead ads recently, the share option was not there. Did I do something wrong or did that change, and are the shares important?

    Play Episode Listen Later Aug 26, 2024 2:07


    I've run lead ads before and I noticed that sometimes they are shareable. In other words, people can click share and when the program started, they shared amongst friends. They shared and we were able to get more leads that way, just from the shares. I noticed this time when I set up the lead ads, the share option was not there...

    Do you have a solution or any best practices to make ads work for clients in small cities with small audiences?

    Play Episode Listen Later Aug 19, 2024 9:43


    I do marketing services. I run ads for people. I have copy I know works, I used it on several clients. What happens is when I get a client from a small city, it has a very small audience. So the lead ad usually doesn't work. I tried a bunch of stuff and I never actually could get it to work, so I'm wondering if you have any solution for that...

    What type of lead magnet do you suggest for a high-end video production company?

    Play Episode Listen Later Aug 12, 2024 2:09


    I'm kind of at the beginning, so I was wondering what type of a lead magnet you would suggest for my business, which is a high-end video production company...

    How do you ease up your workload to focus more on the sales side than the deliverables side?

    Play Episode Listen Later Aug 5, 2024 3:50


    I'm just trying to figure out how to ease up the workload that I have for myself, so I can focus more on the sales side instead of the constant deliverables...which are bananas. Well, which is your strong point? I mean, I've run ads for years, so that's, I mean, I've always, essentially created a new job for myself. I'm going to be the business owner, except I just keep then creating new jobs for myself...

    Any recommendations for the hiring process when basically looking for a clone of yourself?

    Play Episode Listen Later Jul 29, 2024 3:27


    Do you have any recommendations whenever you were going through that hiring process, what you were looking for? I've never hired that person, 'cause I am that person. So I don't know what necessarily... I'm looking for a clone of myself...

    Why Marketing Quit Working (And What To Do Instead)

    Play Episode Listen Later Jul 22, 2024 14:31


    We're going to talk about the fact that marketing as we know it has gotten way less effective and what we can do about it, and how to remedy this problem. In other words, how to make marketing stuff work better. This is a big deal, I think, because of a lot of reasons...

    We've applied your advice in the past to our brick and mortar, and now we'd like to get your advice on the best way to sell this thing in this day and age.

    Play Episode Listen Later Jul 15, 2024 10:54


    What I'm trying to get done now is all of the pieces for this puzzle, and through the years we gathered lots and lots of things. So I'd just like to get your what twos and why fours on the best way to sell this thing now, in this day and age? So, it's been a long time since I've worked with any ass-kickers (that is what I call self defense people). What worked in the past and what probably still works is...

    How do I go about differentiating myself from the competition?

    Play Episode Listen Later Jul 8, 2024 2:09


    I want to be seen as different, partially because I'm more expensive than other videographers they may have experienced in the past. So how would you go about that, would you want to educate them about that in maybe that first free video?

    Can you recommend the best online sites for creatives to use to create videos and assets?

    Play Episode Listen Later Jul 1, 2024 4:01


    What is the best place you would recommend to create online assets? So they don't have to develop them over? Like making stuff? Yeah, so you want to make videos? All right, let's see here.

    Any tips to get people really engaged from the get-go? Should there be a warm-up period?

    Play Episode Listen Later Jun 24, 2024 1:45


    Is there any tips that you can get people really engaged from the get-go? Like I was thinking about starting to bring people in a week or two weeks prior to my challenge to kind of just warm them up. Cause this last time Facebook ads got hung up and basically that day, I did it the day before people got in. Facebook ads got approved. I had 400 people in the group and then I started the program. So I think there's maybe a warm up period?

    You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it?

    Play Episode Listen Later Jun 17, 2024 2:51


    Here's the question I get all the time... You've lost everything and you're starting from scratch. Your goal is to make $100K as quickly as possible. You've got $10K to your name. How would you do it? Alright. I would, and I advise everyone to do this...

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