Podcasts about empathy map

In dieser Podcast-Folge dreht sich alles um Personas – fiktive, detaillierte Charaktere, die typische Nutzer eures Angebots repräsentieren. Personas helfen euch dabei, eure Marke gezielt weiterzuentwickeln. Sie helfen euch bei der Produktentwicklung, der Kommunikation, der Verkaufsargumentation und vielem mehr. Doch in der Praxis werden immer wieder entscheidende Fehler bei der Nutzung von Personas gemacht. Oft werden sie mit Zielgruppen verwechselt. Sie werden zu stark aus der Marken- oder Produktsicht gedacht oder wirken am Ende wie klischeehafte Stereotype. Ein ganz entscheidender Fehler ist, dass motivationale Aspekte vernachlässigt werden – also die Dinge, die die Persona wirklich umtreiben. Michael Stiller erläutert beispielsweise, warum sich der Einsatz der sogenannten Empathy Map lohnt, um die motivationalen Aspekte einer Persona besser zu verstehen. Also: Hört rein in diese Folge und erfahrt, wie ihr Personas wirklich sinnvoll einsetzt – und welche typischen Fehler ihr dabei vermeiden solltet. Hast Du Fragen dazu? Schick eine E-Mail an m.stiller@effektweit.de. Dr. Michael Stiller hat an der RWTH Aachen am Lehrstuhl für Unternehmenspolitik und Marketing promoviert. Nach Stationen in der Beratung (u. a. Marketing Partners, Simon Kucher) ist er aktuell Geschäftsführer von effektweit, einer Unternehmensberatung für Strategie, Marketing und Vertrieb. Dr. Michael Stiller lebt und arbeitet in Köln.

Supersize Your Business No Nonsense November Tip And Tool #22: Develop Empathy...Empathy Map Canvas! Drop in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #nononsensenovember #empathy #empathymapcanvas

Let's GROW Annual Challenge Day 327! No Nonsense November Tip And Tool #22: Develop Empathy...Empathy Map Canvas! Do One Thing Every Day To GROW! Join in every day in 2024 for a quick challenge that is all about you GROWING and creating the life you want! https://www.facebook.com/ThrivingSharon Ask your questions, share your wisdom! #letsgrowannualchallenge #tipandtool #nononsenseNovember #developempathy #empathymapcanvas

Supersize Your Business No Nonsense November Tip And Tool #22: Develop Empathy...Empathy Map Canvas! Drop in here every day for a dose of different business building perspective: https://facebook.com/supersizebusiness #supersizeyourbusiness #nononsensenovember #empathy #empathymapcanvas

Stell dir vor, du entwickelst eine brillante Lösung für ein großes Problem.  Doch als du deine Idee präsentierst, wird sie abgelehnt. Warum? Nicht, weil deine Idee schlecht ist, sondern weil dich keiner versteht. Der wahre Grund: Du kommunizierst schlecht. Show Notes: >> No Zero Days | Buch für Ingenieure: ⁠nozerodays.de⁠ >> IntraMBA | Mentoring für Ingenieure: ⁠⁠⁠⁠⁠⁠intra.mba⁠⁠⁠⁠⁠⁠ >> Mentornotes Newsletter: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mentorwerk.de/mentornotes⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Tim Schmaddebeck auf LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Hier klicken⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ >> Buchempfehlungen: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠mentorwerk.de/buecher⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Stichworte zur Folge: Ingenieur Kommunikation, klare Kommunikation, technische Kommunikation, Kommunikation verbessern, überzeugende Kommunikation, Empathy Map, Myers Briggs, DISG Modell, psychologische Kommunikation, klare Sprache, einfache Sprache, präzise Kommunikation, Präsentationstipps, Kommunikationsfähigkeiten, technisches Storytelling, ELI5, Perspektivwechsel, Stimme verbessern, Redeanteil, Kommunikationsstrategie, Kommunikationsregeln, Ingenieure Führung, Präsentationstechniken, analytisches Denken, Kommunikationsprobleme lösen, Kurz und präzise, komplexe Ideen einfach erklären, Storytelling für Ingenieure, Myers-Briggs für Ingenieure, DISG für Ingenieure, effektive Kommunikation

Kedron Rhodes, Director of Digital Experiences at Crowe LLP, has over 25 years of expertise in optimizing customer journeys. In this insightful episode, he shares a powerful framework for enhancing donor relationships through empathetic experiences. Here are some key topics covered: Why Cultivating Donor Empathy is Crucial Kedron emphasizes the importance of stepping outside your own perspective to truly understand how donors feel at each touchpoint. He provides examples of how changing expectations can create mismatched experiences over time. Building an Empathy Map for Your Donor Persona Kedron guides listeners through developing a relatable donor persona by mapping out their objectives, frustrations, influences, and behaviors. This lays the groundwork for evaluating the journey through their lens. Auditing the Full Donor Journey Using the persona, Kedron demonstrates how to document every interaction from initial awareness through consideration, donation, support, and even discontinuation. The goal? Identify pain points where the actual experience falls short of the donor's expectations. Prioritizing Seamless Donation Experiences Kedron stresses the importance of minimizing friction during the crucial donation process when the donor is at their "aspirational high" and most motivated to give. Never Neglecting the Discontinuation Phase While often overlooked, Kedron explains why mapping the discontinuation journey is vital for understanding departing donors and preventing negative impressions. Through hands-on activities and real-world examples, this episode equips you with a comprehensive journey-mapping approach to continually optimize your donor's experience through an empathetic lens. Listen to the full episode for all the insights, templates, and group exercises around this transformative donor-centric methodology.

Imagine having the ability to curate the entire experience that your employees take when they come to your workplace.    To influence each touchpoint of their journey.    The things that they see, hear, do... the things they feel.    In episode 127, I shared how you can use an Empathy Map to consciously design the sensory experience of your people at work, a tool that can be used both to support cultural design and physical design.    In today's episode we're going to take that a step further and see how you can take that sensory experience and apply it to every touchpoint in your employees' journey to and from the workplace.    With just three questions at each of the touchpoints you can curate your employee journey and enhance their overall experience.    Whether you have an existing workplace that could be infused with some conscious changes, or you have the open possibility to start from scratch with a new workplace, today's episode will provide you with a foundation from which you can take more informed decisions about the employee journey you wish to create for your people. 

มาดูวิธีการสร้าง Empathy Map แบบง่าย ๆ และการประยุกต์เพื่อใช้สร้างคอนเทนต์

Die meisten Design-Thinking-Methoden sind eigentlich relativ schnell erklärt. Bei der Umsetzung sehen wir aber häufig, dass Fehler gemacht werden. In den letzten beiden Episode haben wir uns bereits häufige Fehler angesehen, die bei der Empathy-Map und der Customer Journey gemacht werden. In dieser Episode kommt die Persona-Methode dran. Video Personas Schritt-für-Schritt: https://gerstbach.at/design-thinking/methoden-begriffe/persona/ Termine für die nächsten Design-Thinking-Trainings in Wien: https://gerstbach.at/termine/

Die meisten Design-Thinking-Methoden sind eigentlich relativ schnell erklärt. Bei der Umsetzung sehen wir aber häufig, dass Fehler gemacht werden. In der vergangen Episode haben wir uns bereits häufige Fehler angesehen, die bei der Empathy-Map gemacht werden. In dieser Episode ist die Customer-Journey dran.

Die meisten Design-Thinking-Methoden sind eigentlich relativ schnell erklärt. Bei der Umsetzung sehen wir aber häufig, dass Fehler gemacht werden. Deswegen schauen wir uns heute mal die häufigsten Fehler an, die bei der Erstellung einer Empathy-Map gemacht werden, damit du sie vermeiden kannst.

Rayyan Karim: Key concepts to train Product Owners on, lessons for Scrum Masters Read the full Show Notes and search through the world's largest audio library on Scrum directly on the Scrum Master Toolbox Podcast website: http://bit.ly/SMTP_ShowNotes. The Great Product Owner: Key concepts to train Product Owners on, lessons for Scrum Masters In this segment, Rayyan talks about how Product Owners (POs) need to learn how to form Objectives and Key Results (OKRs) and how he trained other POs in his team to create as-is and to-be customer journeys. By using product goals, empathy maps, and customer journeys, they were able to identify dysfunctions in their teams. Rayyan also mentions the Double Diamond method and how it helped them succeed. He also references the Team of Teams McChrystal as a resource for further learning. The Bad Product Owner: The Challenges of Being a PO Without Proper Training and Support In this segment, Rayyan talks about a common problem where a business analyst is suddenly made a Product Owner (PO) without any training or change in position. This leads to a lack of understanding of the backlog, customers, and detailed work required. Rayyan suggests that the system is responsible for such problems and offers tips to tackle them. He advises to drop everything and work with the new PO only, and suggests avoiding anti-patterns such as vague backlog items, bullet points, and lack of measurement of item value. He also recommends being ready for such situations and providing support at the right time. In this segment we refer to the Coach Your PO e-Course module that covers how to onboard a new PO.   [IMAGE HERE] Are you having trouble helping the team work well with their Product Owner? We've put together a course to help you work on the collaboration team-product owner. You can find it at bit.ly/coachyourpo. 18 modules, 8+ hours of modules with tools and techniques that you can use to help teams and PO's collaborate.   About Rayyan Karim Rayyan is and Agile Coach & Trainer and the founder of Design Your Future with presence in the UK and the UAE. Rayyan is known for supporting leading executives of FTSE100 and NASDAQ corporations to create transformational results quickly. You can link with Rayyan Karim on LinkedIn and connect with Rayyan Karim on Twitter.

When high achievers get promoted, they actually need to learn to be leaders in four different areas: Up, Across, Team and Self. Mark J. Silverman describes how he works with Rising Leaders to raise their awareness—and effectiveness—in each of these situations. You'll get practical tips on what to say and do to achieve the results you and the other person want. When he was working for fast-growing tech startups, Mark generated more than $90,000,000 in sales. He achieved this by bringing together teams of executives and technical leaders to close complex multimillion-dollar sales. Mark has experienced, first hand, the pressure of the 'hustle and grind' culture along with the unique challenges of the "C-Suite." This experience, together with his years of training as a coach and facilitator, helps his coaching clients create sustainable and lasting success in all areas of their lives. You'll discover: The 4 areas of responsibility that Mark coaches leaders aroundWhy Mark starts with Leading Up instead of Leading Self when coaching his clientsHow to respond to a visionary boss without using the word “No”The power of creating an Empathy Map to better understand your boss, a colleague or a member of your teamHow to adopt a “coopetition” attitude when working with peersCheck out all the episodesLeave a review on Apple PodcastsConnect with Meredith on LinkedInFollow Meredith on TwitterDownload the free ebook Listen Like a Pro

Welcome to our first "Learning On the Edge" episode where your cohosts, Nita and Sylvia, share their expertise on human-centred design and its application towards Social Innovation. In this episode, we share our learnings and personal experiences around Empathy and use of the design tool, the Empathy Map, towards humanizing healthcare experiences. This episode also provides a brief recap of "On the Edge with SIC" Episodes 1 to 4 through an Empathy Lens. Resources Nita's blog post about empathy in design: https://www.sichealth.ca/post/yoda-as-an-ei-master Design Lab podcast with Bon Ku, Episode 112: https://www.designlabpod.com/episodes/112 Careful, kind care is our compass out of the pandemic fog, Allwood & Montori, 2022: https://www.bmj.com/content/379/bmj-2022-073444 Why We Revolt by Victor Montori: https://www.patientrevolution.org/book Empathy Map from the book Business Model Generation by Osterwalder & Pigneur, 2010  Credit - Music High in the Sky - AlexiAction from Pixabay (royalty free) --- Send in a voice message: https://podcasters.spotify.com/pod/show/sichealth/message

Nita describing the experience of care from her healthcare provider perspective. Stay tuned for our first Learning On the Edge episode where your cohosts, Nita & Sylvia, share their learnings and personal experiences around Empathy and use of an Empathy Map towards humanizing healthcare. --- Send in a voice message: https://podcasters.spotify.com/pod/show/sichealth/message

Penny's back - and of all things - is banging on about Pictionary! After playing a game of Pictionary at the beach Penny realised that while like to think that we DO think about our audience when we communicate,  she's found that most of her clients find it harder than they realised thanks to very annoying cognitive bias. Here's a quick link to an Empathy Map originally created by Dave Grey founder of XPLANE - https://xplane.com/the-empathy-map-a-human-centered-tool-for-understanding-how-your-audience-thinks/  See omnystudio.com/listener for privacy information.

Es geht bei der Empathy Map um das Erkennen von Bedürfnissen und der Gefühlslage anderer Personen. Meist wird die Empathy Map verwendet, um einen (potenziellen) Kunden besser zu verstehen und die Erkenntnisse in die Entwicklung neuer Produkte einfliessen zu lassen. Es gibt aber ein weiteres Einsatzgebiet für dich als Führungskraft, das dich sehr interessieren dürfte. In dieser Folge stelle ich es dir vor. LUST AUF FÜHRUNGSSEMINARE, DIE ROCKEN? Meine Präsenztrainings und Online Seminare für Führungskräfte in der Schweiz und Deutschland. Hier mehr erfahren: ► https://fitforleadership.ch/ 95 PRAXIS-IDEEN FÜR EINE FÜHRUNG AUF AUGENHÖHE Hol dir das kostenlose Buch zum Podcast "Führung kann so einfach sein" ► https://fitforleadership.ch/ebook MACHE ALS FÜHRUNGSKRAFT DEN NÄCHSTEN SCHRITT Sichere dir hier dein persönliches Gespräch mit mir! Danach wissen wir beide, wie eine Zusammenarbeit aussehen könnte. ► https://fitforleadership.ch/telefontermin-buchen/ DU WILLST NOCH MEHR ÜBER MITARBEITERFÜHRUNG ERFAHREN? Für mehr Bonus-Tipps folge mir auf LinkedIn. ► https://www.linkedin.com/in/abenedix

Es geht bei der Empathy Map um das Erkennen von Bedürfnissen und der Gefühlslage anderer Personen. Meist wird die Empathy Map verwendet, um einen (potenziellen) Kunden besser zu verstehen und die Erkenntnisse in die Entwicklung neuer Produkte einfliessen zu lassen. Es gibt aber ein weiteres Einsatzgebiet für dich als Führungskraft, das dich sehr interessieren dürfte. In dieser Folge stelle ich es dir vor. LUST AUF FÜHRUNGSSEMINARE, DIE ROCKEN? Meine Präsenztrainings und Online Seminare für Führungskräfte in der Schweiz und Deutschland. Hier mehr erfahren: ► https://fitforleadership.ch/ 95 PRAXIS-IDEEN FÜR EINE FÜHRUNG AUF AUGENHÖHE Hol dir das kostenlose Buch zum Podcast "Führung kann so einfach sein" ► https://fitforleadership.ch/ebook MACHE ALS FÜHRUNGSKRAFT DEN NÄCHSTEN SCHRITT Sichere dir hier dein persönliches Gespräch mit mir! Danach wissen wir beide, wie eine Zusammenarbeit aussehen könnte. ► https://fitforleadership.ch/telefontermin-buchen/ DU WILLST NOCH MEHR ÜBER MITARBEITERFÜHRUNG ERFAHREN? Für mehr Bonus-Tipps folge mir auf LinkedIn. ► https://www.linkedin.com/in/abenedix

Today's episode welcome's Jude Hackett to take us through the incredible free insight tool – The Empathy Map. Jude is a behaviour change and social marketing consultant with 18 years of experience in Marketing and Strategic Communications, with specialisms in marketing for social impact, behaviour change and brand. Jude is also a Fellow of the Chartered Institute of Marketing (FCIM). Basically a total pro! The Empathy Map is a visualisation tool developed by Dave Gray in 2017 that we can use on our own, or with teams and stakeholders to capture our understanding of our users, patients, and residents. It helps build a shared understanding of our user needs plus aid decision making and shift messaging. Dave Gray is a leader in the field of creativity. His website Gamestorming is well worth a visit for the wealth of resources he shares. Dave is dedicated to teasing creativity out of everyone by sharing the tools and systems of design thinking. Book recommendation The Power of Ignorance: How creative solutions emerge when we admit what we don't know. Dave Trott, 2021 Guest Resources/useful links Get your empathy map by visiting the Gamestorming website here. Plus have a look around it's amazing! Contact Jude on LinkedIn or email Jude@Creatinggood.co.uk 3 AHA moments 1) How well do you understand your audience? Are you clear what you want people to do? Using the empathy map captures what you know but flags what you don't! 2) The ‘hot' and ‘cold' sexual health research published by Dan Ariely in Predictably Irrational is a great example of demonstrating how our understanding of are audiences can completely change when and how we communicate. 3) A clear behaviour change goal is essential. (or value proposition!) Use the map to find yours. Happy mapping and thank you Jude! If you enjoyed this episode please leave a review and share with anyone you know wants to get started and is passionate about making a positive change. Kickstart your journey into behavioural science Want to know about how to use behavioural science in your comms & marketing? We love empathy mapping so much we have incorporated it into our Bootcamp training days on 6th & 8th July and into our Team Training days. Join us to kickstart your skills or book a call with me.

After pouring through the Needs Assessment, you're ready to deliver your impressive recommendations to the leadership team. This week's episode walks you through how best to communicate to the executives and get their buy-in. Go even further by doing an empathy map - putting yourself in their shoes is a great reminder to frame your recommendations with what they care most about. Continue the conversation with us on LinkedIn @CumbyConsulting, sharing your own best practices or questions. Catch the full episode with Amie Borgstrom, "18 | Training Value for the Whole Organization" Related Resources: Let us walk you through the Needs Assessment Process with our OnDemand Course, complete with a companion workbook. Join our TrainSmart Toolkit to access handouts such as: Empathy Map and Calculating ROI Connect with us on LinkedIn: Liz Cumby Rachel Medeiros About Cumby Consulting Cumby Consulting's team of professionals deliver innovative MedTech training services for physicians, sales representatives, teaching faculty, key opinion leaders and clinical development teams. Whether you need a complete training system developed to deliver revenue sooner or a discrete training program for a specific meeting, Cumby Consulting will deliver highly strategic, efficient programs with uncompromising standards of quality.

About TracyTracy Sherriff is a coach who helps entrepreneurs, experts, and service-based professionals scale their businesses online. Her podcast, Scale Your Course, focuses on helping her audience in the process of designing and delivering impactful learning experiences for their tribe.A lifespan educator, with experience teaching and consulting learners from birth through adulthood, Tracy has a background rooted in early childhood education and an MA in Education from Central Michigan University, where she developed extensive knowledge, specifically in the area of adult education. Her expertise guides her work with clients to ensure the curriculum of their courses and online programs are effectively designed and ready to be efficiently delivered for maximum impact.Connect with TracyWebsiteInstagramFacebookLinkedInFavorite Quotes“When people get into your course and struggle, we can't always figure out the reasons why. There are gaps and all kinds of things are going on there. But what it has a lot to do with is planning. We need to really, intentionally think this through, pause a bit, stop rushing our products out into the space, and follow the process of getting a product out and testing it.” “There can be gaps in motivation. There are so many places where people might get stuck in the process. When we look more deeply at our audience, the problem, and the solution, we realize that sometimes what we think they need isn't what they actually need.”“I have probably realized as a learner that frameworks really helped me make sense of information that's being given.”“Course and content creators stop at the knowing and understanding. They want to give lots of information,  but they don't necessarily create objectives or outcomes that are actually applying that information.”In This Episode You'll Learn:Lack of planning results in the learning and motivating gaps in the course The beauty of teaching a course liveHow to avoid the slap-it-together methodologyHot seats, Q&As, and other facilitation tools to have in your arsenalWhy having an empathy map is keyBuilding out a curriculum with flexibilityHow frameworks enhance information for learningIdentifying potential barriers to action (and how to remove them) Mentioned on the Show:Pays To PodcastHow to Turn Your Expertise into a Course or Program with Tracy SherriffLove the show? Then why don't you:Leave us a review on Apple Podcasts.Subscribe to the show.Tag us on Instagram @go.to.gal or Jaclyn @jaclyn_mellone and let us know what you think or what and who you'd want to hear on the show!Want to become a Gal Pal? Head on over to this link to Become a Go-To Gal Podcast Insider

**Lerne dein Unternehmen auf den Punkt zu bringen.** Entwickle deine 5 Sekunden Message, die eine klare Botschaft an deine Zielgruppe sendet. **Brand Design ist das Fundament für deine gesamte Kommunikation.** Erst wenn du dein Unternehmen in 5 Sekunden erklären kannst, bringst du es wirklich auf den Punkt. Und erst dann, verstehen deine Kunden, warum genau DU Ihr Problem lösen kannst. **Dein größtes Problem: Du kannst dein Angebot nicht auf klare und einprägsame Weise erklären.** Wenn du selbst nicht weißt, wie du dich beschreiben sollst – Wie sollen deine Kunden verstehen was du willst? Wenn sie es nicht verstehen, hast du sie verloren (noch bevor du sie gewinnen konntest). So wie dir geht es den meisten Selbstständigen. Mit dem Brand Sprint konnten wir schon unzähligen Unternehmern wie dir dabei helfen, ihre Marke fundiert zu beschreiben. Mit den Brand Sprint machst du dein Unternehmen verständlich und triffst deine Kunden ins Herz – in nur 5 Sekunden: Schreibe jetzt die Markenstrategie für dein Start-Up: akademy.bonfire-live.com

This episode, we're joined by Transformational Marketing Strategist, Podcaster, and Speaker Jürgen Strauss to talk about ISO 9001, and how businesses can identify their ideal client. All businesses need customers and they need to understand who their ideal client would be, as only then can you clearly identify what your ideal clients needs are. Jürgen explains how to identify your ideal client, how using an empathy map can assist with this, and how this all influences your marketing strategy. Contact Jürgen on LinkedIn: https://au.linkedin.com/in/jurgenstrauss You'll learn Why every business needs to have a model of their ideal client. How to understand who the ideal customer for your business is. Why mapping out your customer journey is so important. Ways you can build a relationship with your clients through an empathy map. When it's right to turn business away and how to reject customers. Why customer journeys are important from a marketing perspective. Why it's important to document every process and system in your business. Resources Innovabuzz XPLANE Blackmores   In this episode, we talk about: [02:37] How Jürgen Strauss was involved in ISO 9001 implementation and how it helped him improve his business efficiency. [04:20] How Jürgen developed his podcast based on the principles of ISO 9001. [06:15] The global audience you can reach through podcasting. [07:27] What makes a ‘dream customer' and how Jürgen reaches them through his podcast. [09:00] Why it's important to have an ideal client for your business. [12:23] How to identify who your ideal client is and what they're needs are. [14:23] What an Empathy map is and how the tool can help you locate your dream client. [18:42] How an Empathy map helps you truly understand your customers. [22:36] How to reject a client that you don't want to work with. [24:13] Why it's important to identify what the customer journey is and how it relates to marketing. [28:35] The circular nature of the customer journey. [30:22] The importance of creating processes and systems, and common resistance points people have with creating an ideal client profile. If you need assistance with implementing ISO 9001 or another standard – Contact us! We'd love to hear your views and comments about the ISO Show, here's how: Share the ISO Show on Twitter or Linkedin Leave an honest review on iTunes or Soundcloud. Your ratings and reviews really help and we read each one. Subscribe to keep up-to-date with our latest episodes: Stitcher | Spotify | YouTube |iTunes | Soundcloud

Podcast Intro:  Yoga Health Coach, Faye Blake, has been struggling with the lifelong habit of perfectionism and has shame around lack of integrity.  While aiming to find deep health through living the habits perfectly, she also wants to be more playful and spontaneous, which makes her feel inauthentic as a coach. In this two-year overdue conversation between Cate and Faye, we discover how Faye's mantra “Little Faye wants to play.” can be honored, while also discovering the purpose and creativity in what  Big Faye wants to do.  Listen in to learn how to turn integrity gaps in the sales and marketing process into an authentic creative venture! What you'll get out of tuning in: How to turn your challenges into an authenticity in your coaching. How to walk the edge of vulnerability to leverage your skills. How to market for continual lead flow. How to keep moving people through the marketing funnel. How to play to your advantage. Links/CTA: Faye's Instagram: @live.intuitively Get out of Gap thinking - The Gap and the Gain Recommended reading for attachment issues: Adam Lane Smith Highlights: Cate met Faye in Berlin 2 years ago and offered this conversation.  It's finally happening! Timestamps: 1:15:  Challenges with coaching authentically through sales and service.   3:09:  Setting grounded goals, while allowing spontaneity. 5:42:  Perfectionism affects sales and marketing. 10:56:  Revisiting lessons in the sales process. 11:45: Undermining attachment issues for perfectionism to dissolve.. 14:00: Getting out of the pathological cycle of gap thinking. 15:30: Developing a marketing funnel to get new leads. 17:10: Leveraging unique skills for the Customer Journey 23:30: YHC Master stages- Creating an Empathy Map. 27:09: Turning perfectionism into an authentic creative process. Quotes: Part of being an entrepreneur is that you get to set your own income targets and go after them. Gain thinking will break the pattern of perfectionism. When you aim for a solid B-, when you have enough of the habits enough of the time, it allows enormous grounded flexibility. You help people from the inside to the outside, but you also understand the language of the outside to the inside and that's your market advantage. What am I designing at which stage?  How am I measuring how many people are in that stage? Guest BIO: Faye Blake https://www.fayeblake.co.uk/about  -- the website will be up and working by Feb2022 I've been a hairdresser for the last 19 years, which basically means I've been a therapist for 19 years! As a hairdresser people open up to you, you get an insight into their lives and all their ups & downs. It all got a bit much 1 1 year when I went through my own breakdown as depression & addiction took hold of me. Which led me to spend quite a few years studying all the things!  Naturopathic Nutrition, Bodywork, Yoga & Ayurveda, not having a clue where I was heading with it all, but following my own curiosity and need to know!  Then ultimately understood that it was leading to what I know now is- learning how to have a deep trust in my inner self and my body, finding safety & home within.  Thanks to training as a YHC, I now run a course called “Live Intuitively' pulling all of my teachings together which guides people to deeply connect with their inner selves, their inner healer, and peel back the sometimes heavy layers of thinking & living that we accumulate over the years. In essence, I empower people to awaken the wisdom within themselves to be able to take their own health & happiness into their own hands, choosing how they want to feel and building the vibrant lives they want to live.

How do studios find the balance between fostering an awesome community and making a profit?! Even if you are not a studio owner and never plan on becoming one, this episode will provide valuable insight into the importance of ONE-KEY element to any successful studio. This week Steph and Renee uncover…. Balancing Community and Business. A back to the basic discussion, to help pole studio owners connect deeper with their students. Want to create your own student profiles? Check out this free Empathy Map. This will guide you through step by step on how to create your first student profile and really understand their motivators for coming to pole. Are you loving Uncovered? Follow us on Instagram to discuss all things pole! We LOVE chatting with you and do a tell us segment EVERY week. _______________ Uncovered are now on Patreon! Hosts Renee and Steph are SO passionate about pole dancing and creating a safe, educated and honest environment for all pole dancers. Their goal is to normalise the experiences behind every pole dancer's journey. By donating to Uncovered on Patreon, you will be helping Renee and Steph continue to create amazing content and level up each and every week.  What your money goes towards: Recording and producing episodes Upgrading equipment Researching topics Caramilk Twirls... just kidding but we will accept donations in the form of Caramilk Twirls

Darrell Evans is a serial entrepreneur, investor, and co-founder of Yokel Local Internet Marketing. He and his team have helped entrepreneurs and companies generate over $300M in revenue online since 2011. He personally started and/or operated 6 businesses since the age of 20. He is also the host of The MindShift Podcast which launched in 2019 and he is the founder of the Mindshift Business Accelerator and the Mindshift Growth Mastermind. He is passionate about entrepreneurship. When he appears on the podcast he loves sharing lessons and mistakes and breakthrough frameworks that have helped him and hundreds of other businesses market profitably, grow sales predictably, and build superstar teams. His goal is to help your entrepreneurial audience grab at least one mind shift that could launch them to their next level of success. This episode talks about: What is the Mindshift Method? What are the benefits of hiring coaches in different areas? One of the benefits of cash value life insurance and how you can use it? How to access the cash value in the form of a policy loan? Why is it important to never rely on banks for funding? What does it mean to “Begin with The End In Mind? What is his Digital Marketing Framework? What is an Empathy Map in digital marketing and how to use them to create better products and solutions? Importance of building a system to be run by people consistently without fail. Connect with Darrell Evans : Mindshift Podcast: https://www.themindshiftpodcast.com/ Website: https://www.darrellevans.net/ LinkedIn: https://www.linkedin.com/in/mrdarrellevans/ To learn more about Infinite Banking, please reach out to us at https://finassetprotection.com/ You can also schedule a free call with us here: https://calendly.com/financialservicesins

Never heard of an empathy map? We've got you covered in this episode! Let's start with 'empathy' first ... Empathy is the ability to relate to the emotions of others. As entrepreneurs, we often view products and services from our own perspectives, but not from the customers. Empathy mapping does the opposite of that. Empathy Map is a way to get closer to what your target avatars really think and feel about your products and services. If you can empathise with other people, they'll likely respond to you, making it easier for you to demonstrate how your products and services can be a great fit for them. The tool also provides a series of prompts to help you identify your target audience's thoughts, feelings, motivations, desires, and needs. ----- Are you a new entrepreneur or side hustler who needs some advice or clarity on starting your business? Reach out to us on Instagram @thenewbornhustlers We're more than happy to have a chat with you, with no strings attached whatsoever!

We discuss psychological gender roles, femininity, and the unique feminine strengths we can bring to the business. Empathy Map https://gamestorming.com/update-to-the-empathy-map/ As always, please give us your questions and stories: josephine@gearedforgrowth.biz

Who is this? Pain points; gain points; what do they want to know? What do they not want to know? Why do they buy from us? Where do they find us?Time to answer a quick 4-question survey? Click to answer; thank you!https://docs.google.com/forms/d/1pfdA_6_7YzUnyolusOJy0lJeU0gNm07HIOMFyM2YCT4/editIf you like the Podcast please do three simple things for me: rate, subscribe, and write a review. Thank you!Amazon Associate ID is thedoctorofdi-20Consider purchasing the intro song, “Rain,” Ian Hunter.

Busting Sales Funnels myths is what Nikki Nash does best. If you don't have a clue where your prospects are on the Empathy Map, your funnel doesn't matter. Join us as the owner of Market Your Genius and author of the book by the same name breaks it down.  

I chat with business coach Anthony English about how his unique approach to reaching his ideal client has being paying off big time!I also share a little bit more about my new CMO role, why I'm excited about it and how you can get involved in the movement we're creating to help more people around the world feel understood, validated and connected.If you'd like to attend our pre-launch webinar head over to our LinkedIn event here: https://www.linkedin.com/events/overwhelmed-underprepared-anew-6767293192644784128/You can also join the movement and grab one of our ethically-sourced T-shirts or Hoodies here: https://teespring.com/stores/people-strengthTo find out more about Anthony English connect with him on LinkedIn here: https://www.linkedin.com/in/anthonyenglish/And access Anthony's rapidly growing Youtube Channel all about quick tips for tech frustrations here: https://www.youtube.com/channel/UCOVfp1Ic9dc0z6MigHjFClAThis podcast episode is free, but it isn't cheap. To show your support you can leave a rating, write a review or share this episode with someone who'd like it. You can also buy me a cup of coffee on ko-fi here: https://ko-fi.com/laurenkress or hire me to speak - to find out about my rates and availability, send me a message on LinkedIn here: https://www.linkedin.com/in/laurenkress89/

In this solo episode, I briefly introduce the idea of empathic design to create a learner persona to best help learning and development professionals understand their learners' needs. First, I briefly explain the Empathic Framework created by Kouprie and Visser. Then, I introduce another form of empathic design, an Empathy Map that was first introduced to me by Connie Malamed but has since been updated into a new Empathy Map Canvas by Dave Gray.Finally, I share an article, Building Empathy and Developing Instructional Design Experience and Skills, written by my Ph.D. advisor, John Baaki, and Jennifer Maddrell (who I worked with on projects that included the personas mentioned in the article). 

On this episode of Get the Balance Right, is the second installment of our sales series. Our guest is the outspoken and funny, Max Landesman, who is the host and creator of the Youtube business show Maxin’ TV. His area of expertise is lead generation and sales. He’s a fast-talking entrepreneur, with an MBA, from New Jersey with a booming personality. Max and his twin brother are the co-owners of Linked Automation, a BS-free, results-driven, digital marketing agency. If you missed last week’s episode, our guest was Nikki Rausch, also known as the Sales Maven who is a sales coach and expert. If you listen to that episode and compare it to this one, you will notice that Max and Nikki have different approaches to sales, yet they’re both phenomenal in what they do. I hope you find this as fascinating as I do. But despite their differing styles, they share some key selling methods. They both listen to their prospect and truly understand their pain points. It’s this act of being an empathetic listener that I think is the key to both of their success. This episode is chock full of humor, tips and inspiration; but best of all, it’s drenched in Jersey realness. Enjoy! SHOW NOTES: Connect with Max Landesman: Linkedin Maxin' TV: YouTube Channel - FacebookLinked Automation: LinkedinEmpathy Map - DownloadOther Podcast Mentions: Linkedin Profinder - Earl Nightingale - Motion Array - Thumbnail Blaster - CamtasiaNova Southeastern University - Website - MBA program For more show notes and information on the Empathy Map, visit here.CONTACT HEATHER:Zeitzwolfe Accounting: Website - FacebookContact Heather: Instagram - LinkedInTo book a Discovery Call (via Zoom) - Click HereMiro Virtual Collaborative Boards The online collaborative whiteboard platform to bring teams and ideas together, anytime, anywhere. The People Planet Profit Roadmap Program Transform your business; learn how to make a positive impact on society and the environment.Do You Want Hassle Free Payroll? Gusto is a great solution! Use this link and receive a $100 Amazon Gift Card when you sign up. Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.

Do you want to know how to create an eLearning storyboard? In this episode Kim and Hannah share their thoughts and insights as instructional designers. Here are the resources mentioned: FREE Storyboard Template: https://creatorhub.belvistastudios.com/courses/storyboard-template FREE eLearning Style Guide: https://creatorhub.belvistastudios.com/courses/elearning-style-guide How to Create a Persona: https://youtu.be/s415p7xthPI How to Empathy Map: https://youtu.be/rJVx456SYt8 Human-centred Design for Instructional Designers (YouTube Playlist): https://youtube.com/playlist?list=PL53y2Uv-umyZ7HP3WsyIOMEtsSmYG6R81

Kumusta ka today? In this episode of Habi Hour, we talk to Miguel and Nikki, two teachers in different contexts, and how a little empathy can make big ripples in the lives of our learners. Tara, kuwentuhan tayo! In this episode, Nikki also talks about using The Empathy Map as a way to practice stepping into other peoples' shoes. Download the Habi Empathy Map at https://bit.ly/HabiEmpathyMap and try it out for yourself! Let us know how it worked for you by sending us an email at kumusta@habieducationlab.org. --- Send in a voice message: https://anchor.fm/habi-education-lab/message

Human Centered Approach to Leadership with Holly O'Driscoll Welcome to Difficult Conversations - Lessons I Learned as an ICU Physician with Dr. Anthony Orsini. On today’s episode, my special guest is Holly O’Driscoll, an industry expert in the field of Design Thinking and human centered innovation. She is the former Global Design Thinking Leader at Proctor & Gamble and led more than 250 design thinking experiences, often at the request of C-suite executives. She has built a reputation as a master human centered innovation strategist, trainer, and facilitator. Her passions include problem solving, the organizational strategy, unleashing the diversity of people, leadership philosophy, and creating conditions that allow human creativity and curiosity to thrive. She is the founder and CEO of Ampersand Innovation, which is a Design Thinking and human centered innovation strategy consultancy. In addition, she is a globally sought after keynote speaker as well. As always, Dr. Orsini keeps his promise about two things, that you will feel inspired, and you will have learned valuable lessons to be a better and more compassionate communicator. Holly shares her story . She defines what “design thinking” is and explains the human centered approach focusing on five principles that were made famous by the Stanford University d. School: Empathy, Definition, Ideation, Prototyping, and Testing. Dr. Orsini talks about his technique in teaching empathy and connecting to a patient. Holly tells us the results of a bad leader, how to fix a bad culture, and how to get people excited about their job. We also learn why Holly would choose to first hire someone with integrity and why she believes leadership is something you can teach. Holly tells us about using the Empathy Map which is focused on sketching out what people are thinking, feeling, saying, and doing on the inside and outside. Find out why Holly prefers deep conversations versus a survey? She shares a story on being vulnerable and how to connect with people.. Holly talks about the “sceptic” in the room. She tells us how important it is to learn the names of people and to connect on a human level. Dr. Orsini shares a funny story when he was in and working as a substitute teacher. We hear inspiring stories from Dr. Orsini about communicating and building relationships and how his "It's All in the Delivery" training program does something called, “see something, say something” We end with Holly telling us the most difficult type of conversation that she’s had, and Dr. Orsini finishes by saying, “People trust people who are real people, not fake people. Be genuine, be real, build the trust, and be humble.” If you enjoyed this podcast, please hit the subscribe button to find out more about what we do and how we teach communication. Host: Dr. Anthony OrsiniGuest:Holly O’DriscollFor More Information:The Orsini WayThe Orsini Way-FacebookThe Orsini Way-LinkedinThe Orsini Way-InstagramThe Orsini Way-TwitterIt’s All In The Delivery: Improving Healthcare Starting With A Single Conversation by Dr. Anthony OrsiniResources Mentioned:Holly N. O’Driscoll-LinkedinStanford University d. SchoolThe Orsini Way- Podcast-Episode 109-Helen Riess, MD

Do you want to know what a human-centred design practitioner does? In this episode Kim and Hannah share their thoughts and insights as human-centred design practitioners. IF YOU LIKE THIS EPISODE, CHECK OUT OUR: HUMAN-CENTRED DESIGN—THE ULTIMATE KIT HERE: https://creatorhub.belvistastudios.com/courses/hcd-ultimate-kit PLAYBOOK ONLY: https://creatorhub.belvistastudios.com/courses/human-centred-design-playbook COURSE ONLY: https://creatorhub.belvistastudios.com/courses/human-centred-design Here are the resources mentioned: How to Conduct User Interviews (video): https://youtu.be/DxP3GR55T3I Human-centred Design for Instructional Designers (video playlist): https://www.youtube.com/playlist?list=PL53y2Uv-umyZ7HP3WsyIOMEtsSmYG6R81 Human-centred design playbook: https://creatorhub.belvistastudios.com/courses/human-centred-design-playbook Introduction to Human-Centered Design (acumenacademy course): https://www.acumenacademy.org/course/design-kit-human-centered-design How to Empathy Map (video): https://youtu.be/rJVx456SYt8 How to Conduct User Testing (video): https://youtu.be/M3oPQe1hHMw

Do you feel stuck in a loop? Unconsciously repeating negative patterns, can be extremely painful and keep you from having a fulfilling life. Understand how an empathy map can help you identify your triggers and evolve. What you’ll get out of tuning in: How to create an empathy map How to access the intuitive body How to identify your triggers Links Mentioned in Episode: Learn more about the Living Ayurveda Course  Get some free resources Show Highlights: Cate explains the subtle body’s receptiveness Cate talks about the intuitive body  Cate shares her perspective on depression Timestamps:  1:36 Understanding your intuitive body 15:00 Using negative triggers to your advantage 19:57 Ojas and depletion Quotes: What happens when you see the sunrise? A new day.  

In today's Monday Motivation episode of the Grow Your Brand Podcast with Lauren Kress we're talking about the most important step of content creation - building your customer empathy map - and the role of content marketing in building community and connection.Join Lauren Kress as she shares how to empathy map your ideal client and the action you can take this week to make a deeper connection with your ideal client.The other resources and videos mentioned in this show are:1) Download your free empathy map template here: https://www.laurenkress.com/download-your-customer-empathy-map2) Brainstorming Techniques: https://www.laurenkress.com/post/brainstorming-techniques-start-your-business-from-home3) Access all my latest interviews ahead of podcast release by heading to: https://www.laurenkress.com/grow-your-brandFind out more about Lauren and her work at https://www.laurenkress.comTweet with Lauren: @laurenkress89 and join the discussion #growyourbrandPs. If you like this podcast episode, don't forget to share it with your friends, leave a positive rating and review and click the subscribe button on your favourite podcasting platform.It really helps to support all the work that goes into putting this together!You can also help to support Lauren, her work and this show by buying her a cup of coffee at https://ko-fi.com/laurenkress

Erfahrungen und Werte machen uns zu dem, was wir sind. Um den Nutzern Mehrwert zu bieten, müssen wir deren Denken und Handeln verstehen. Die Empathy-Map ist eine praktische Hilfestellung, um uns leichter in andere hineinzuversetzen.

The parallel existence of two pandemics, one health and one racism, have shifted us into a state of disruption to what was once certain in our everyday life. While in this disruptive state, many of us are searching for answers. Because somehow, someway having answers, whether good or bad, tends to reduce the anxiousness we feel when facing ambiguity. In today's podcast Uncertainty: Charting your Path to a New Normal, I am joined by Ampersand CEO and founder, my friend Holly O'Driscoll, who’s firm is a design thinking and human centered innovation strategy consultancy. Holly’s work focuses on how groups and teams maximize the diversity of their human capital and unleash the conditions for deriving solutions to complex problems for purposes of achieving business success. Navigating uncertainty is an important element of that process. 4:50 The value of getting comfortable being uncomfortable 5:28 Why this time of uncertainty is an opportunity for transformational growth as leaders and as collaborators. 6:03 Discuss the significance of building self-awareness. What am I feeling? What am I thinking about in this moment? How am I showing up? What are those stories I am telling myself? 7:29 Holly shares an empathy map, a resource for gaining self-awareness 8:30 Holly discusses an exercise she uses with groups, Framing the Gap 9:50 At a broad level, Holly examines ambiguity and the ways we contribute to making it bigger or make it better. 15:00 She references the work of Bob Johansen, Institute for the future in Palo Alto and his perspective of how the future is going to reward clarity and punish certainty 17:14 Learn how a future back mentality is helping teams in organizations map a path forward. 18:38 A powerful technique is doing one thing each day in service of moving through ambiguous times Coach Mo Knows (Tip, Coaching Question and Inspiration): TIP: grab the resources Holly has shared to support you in gaining increased self-awareness during these uncertain times. A link to her resource is available in the show notes. And be certain to follow or connect with Holly on LinkedIn Coaching Question: Let me serve as an accountability partner for you. After you complete the self-awareness exercise that Holly has provided, share a copy of your completed worksheet with me (AskCoachMo@gmail.com) and I’ll arrange a convenient time for us to talk and discuss a framework for you to get you from where you are today to where you want to be Inspiration: Inspiration comes from Brene Brown’s book, The Gifts of Imperfection. 'That silence thing can be effective. It's a pain in the ass, but none the less - -it’s effective." Resources: Connect with Holly O’Driscoll on LinkedIn http://linkedin.com/in/holly-n-odriscoll Expanded Transcript: Podcast: https://podcast7uncertainty.s3.amazonaws.com/Uncertainty_Holly_O+Expanded+Transcript.pdf Download a copy of Empathy Map: https://podcast7uncertainty.s3.amazonaws.com/Empathy+Map.pdf Amy Edmondson’s book, The Fearless Organization https://www.amazon.com/Fearless-Organization-Psychological-Workplace-Innovation-ebook/dp/B07KLT8RKM/ref=sxts_entity_rec_bsx_s_def_r00_t_aufl?cv_ct_cx=amy+edmondson&dchild=1&keywords=amy+edmondson&pd_rd_i=B07KLT8RKM&pd_rd_r=dbbe8cec-34ad-4f5d-bc90-f09822cdae63&pd_rd_w=Rns8v&pd_rd_wg=ga0HE&pf_rd_p=7bdc9944-da80-4882-bf21-5565067e4c85&pf_rd_r=EDRFM4K2VS2TYVCQ69VS&qid=1592169972&s=books&sr=1-1-795edd5f-cc24-47c7-9173-701523fd4bcf Joseph Campbell, The Hero’s Journey, https://www.amazon.com/Heros-Journey-Joseph-Campbell-Collected/dp/1608681890 Bob Johansen, Institute for the Future https://www.iftf.org/home/    

Per poter costruire una Digital Customer Experience bisogna utilizzare uno strumento di mappatura per quelli che sono i pensieri, le emozioni e i sentimenti che il consumatore vive, acquisendo dati qualitativamente impattanti sulla relazione emotiva con i nostri clienti, che sono persone reali che dobbiamo comprendere.In ogni fase dei nostri obiettivi, dall’awareness, all’interazione, all’engagement, alla conversione bisogna valutare diversi step di sentiment, dai bisogni, ai reali sentimenti fino alle frustrazioni o barriere.La Customer Experience è la punta di una piramide, ispirata a Maslow, che dobbiamo costruire per ottimizzare nelle nostre attività quotidiane.La piramide si basa sull’efficienza dei singoli touchpoint, passando dalla valutazione del viaggio del consumatore fino a costruire una parte efficiente che lavora sui benefici funzionali, lavorando quindi sulla parte emotiva.Il primo step del processo si basa sulla raccolta dati, tramite social listering tools e sentiment analysis, per poi sistematizzare questi dati, analizzarli ed infine interpretarli prima dell’utilizzo.Nel Design Thinking, ma ormai sdoganato, si costruiscono le personas, che sono dei personaggi che rappresentano le tipologie di potenziali clienti di un brand. Si differenziano per i comportamenti e le scelte che attuano e sono raggruppati per gruppi omogenei.Le personas si definiscono i 7 passi: identificare l’utente, costruirsi un’ipotesi sulle differenze di comportamento, raccogliere e verificare i dati, descrivere i modelli comportamentali, immaginare e descrivere le personas, definire le loro esigenze ed infine verifichiamo nel mondo reale la loro esistenza. Si utilizza proprio una card con i dati anagrafici e professionali ma soprattutto i comportamenti emotivi e sentimentali, come per esempio le loro frustrazioni, sul loro percepito se negativo, neutrale o positivo, le attitudini e che influenze vivono...Si crea, in gruppo, la Empathy Map divisa in 4 passi da compilare, e cioè cosa pensa, cosa vede, cosa fa e dice, cosa sente...Con i dati raccolti andiamo a definire la mappa della Customer Experience, integrando anche i tipi di canali da utilizzare. E infine poter lavorare sui diversi step migliorando l’esperienza che il consumatore ha con il brand.Quindi la Customer Experience si basa sulla costruzione della Empathy Map, sulla creazione delle personas, sulla strutturazione del Journey e la sua storia comportamentale, sulla sistematizzazione di ogni tounchpoints e quindi sul qualificare l’esperienza che i consumatori stanno vivendo se positiva, neutrale o negativa e intervenire di conseguenza.

EP 109 - เข้าใจลูกค้าด้วย Empathy Map by SkillPap

#episodeGBR11 Welcome to episode #11 of the Gentle Business Revolution podcast, the show where we talk about marketing your business by disrupting the current marketing paradigm. If you are a heart-centered entrepreneur who feels anxiety around marketing your business or you are tired of the traditional marketing model, you're in the right place! Today I want to share with you an exercise that I'm facilitating in the 3rd module of The Gentle Marketing Revolution. It represents the 3rd P of the Mandala for Gentle Marketing, and it's in the P for People module. One of the major differences between the gentle marketing approach and traditional/hype marketing is that we lead with empathy instead of pain. It's a switch from the negative to the positive.  In this episode you’ll learn about… The revolutionary idea of leading with empathy instead of pain The Empathy Map exercise Aspirational marketing (I love that term!) The guest I have lined up for next week’s podcast (I'm excited!) Other links and resources mentioned in this episode: Lingo by Jeffrey Shaw The Gentle Marketing Revolution The Gentle Business Revolution Sarah’s Book List Thanks for listening ! After you listen, check out The Gentle Business Manifesto, an invitation to belong to a movement of people who do business the gentle way and disrupt the current marketing paradigm. You can download it for free at thegentlebusinessrevolution.com. There’s no opt-in. Just an instant download. If you enjoyed the podcast, I would be super grateful if you'd share it using the social media buttons you see at the bottom of the post. Also, please leave a review on iTunes. I'm told that they really matter so if you'd take a minute I'd appreciate it. Don’t forget to subscribe to the show on iTunes or on Android to get notified for all my future shows. Raise your hand and join the Gentle Business Revolution.

In this episode I talk about empathy and way in which transparently modeling empathy. This approach can be sometimes more impactful and meaningful for students than teaching it. When you're ready to introduce it to your students here is a great resource to get them ready. Empathy Map: https://techrabbi.me/empthymap Empathy Observation: https://techrabbi.me/empathylist Educated by Design: https://techrabbi.me/buythebook

  Gaining a deeper understanding of the users of our products should be high on a Product Owners to-do list. Building knowledge, information, and empathy with them will help us learn more about their issues and situations. An excellent technique for doing that is creating and sharing an Empathy Map that focuses on a specific person using your product. Building a map gets you out of your head and into theirs. That new perspective can help uncover ideas, perspectives, or issues your customer's faces.       Feedback: twitter - @deliveritcast email - deliveritcast@gmail.com   Links: PO Coaching and Consulting - seek taiju Leading Agile - Why You Need Empathy Maps Adobe - 10 Tips to Develop Better Empathy Maps Rich Mironov - What do Product Leaders do? Elizabeth Ayer - Don't ask forgiveness, radiate intent    

In dieser Episode besprechen wir das Lean Canvas, mit dem ihr eure Idee strukturieren könnt. Die Methode ist ziemlich praktisch, da ihr nur eine Seite zu befüllen habt und somit eure Idee sehr übersichtlich darstellen könnt. Links zum Lean Canvas: https://www.inno-tools.com/kopie-von-explore-ideate , https://leanstack.com/leancanvas Links zur Empathy Map und User Personas: https://www.inno-tools.com/kopie-von-explore-ideate , https://www.justinmind.com/blog/user-persona-templates/

THEMEN: Vic Mensa, Kanye West, Florian Klenk, Jordan Peterson, Frankenstein, Monster, Trump, Kuleschow-Effekt, Survival of the Richest, Suizidprävention, Virtue, Strategie Austria, Marketagent.com, Less Shitty, MikMe, HBLA Oberwart, Michael Landau, Caritas, Einfühlungsvermögen, Empathy Map, Customer Centricity, Cornelius Puschmann, Adblocker, Harvard Business Review GUEST: Lisa Schmid (Creative/Copywriter, VIRTUE)

Episode #4 - Empathy Map : an integrated tool to drive authentic customer

Listen as Rhea Allen CEO of Peppershock Media talks about marketing needs assessments. In this podcast, you will learn what a marketing needs assessment is and why you need one. Take a listen! Podcast notes: • What is a Marketing Needs Assessment? – 1:29 • All entities including Non-Profits need an assessment - 2:23 • Needs assessment process - 3:27 • Examples of what a marketing needs assessment can uncover – 5:10 • SWOT analysis -6:24 • Surveys, Interviews, and Focus Groups- 6:36 • Data Interpretation – 7:20 • Summarized analysis of our findings- 7:45 • The importance of a third party analysis – 8:20 • Example of how to use the data to provide opportunities - 8:48 • Identifying your strengths and weakness to help set your goals - 10:18 • Identify your primary target audience through an Empathy Map – 11:00 • Top of mind awareness - 12:15 • Surveying your current customers and use them as examples– 13:21 • Bleach analogy – 14:24 • Identify your objectives – 15:43 • Tactics for reaching your audience - 16:02 • Setting the stage for customer acquisition costs/lifetime value - 16:41 • Is your strategy working or do you need a course correction? – 16:54 • Marketing automation and tracking - 17:35 • Helping you think through your strategy and tactics - 18:34 • Implementation process, how we can help - 19:55 • Prioritizing 21:12 • Other resources – 22:35

Alicia McLain is an Organizational Transformation | Executive Coach with a keen eye for organizational systems. Her session at Keep Austin Agile 2018, called “Confidence vs. Ego – The Role Empathy Plays in Organizational Transformation,” highlights the differences between acting “in confidence” and acting “in ego.” Confidence is about responding rather than reacting, being outward-focused and being comfortable in your own skin, whereas ego tends to be self-focused, self-centered. McLain pairs a Confidence-Ego Map with the Empathy Map to help people understand where others are coming from, why they behave the way they do, and what motivates that behavior. This is especially important today as emotional intelligence (EQ) is seen as perhaps even more valuable in organizational transformation than IQ. Accenture|SolutionsIQ’s Howard Sublett hosts at Keep Austin Agile in Austin, Texas. To reach our guest: Twitter: @AgileLeaderSD and @TheLDRSHIPCOACH LInkedIn: https://www.linkedin.com/in/aliciarmclain/  The Agile Amped podcast is the shared voice of the Agile community, driven by compelling stories, passionate people, and innovative ideas. Together, we are advancing the impact of business agility. Podcast library: www.agileamped.com Connect with us on social media! Twitter: twitter.com/AgileAmpedFacebook: www.facebook.com/agileampedInstagram: www.instagram.com/agileamped/   The Agile Amped podcast is the shared voice of the Agile community, driven by compelling stories, passionate people, and innovative ideas. Together, we are advancing the impact of business agility. Podcast library: www.agileamped.com Connect with us on social media! Twitter: twitter.com/AgileAmpedFacebook: www.facebook.com/agileampedInstagram: www.instagram.com/agileamped/

If you were to capture the “unicorn of marketing,” you would somehow gain an understanding of what your target audience wants and needs. What are your customers looking for? What do they want? What do they need? In Episode 72 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and the producer Jason Pyles discuss the benefits of using an “Empathy Map” to assist you with your content marketing. A “customer avatar development sheet” or a “customer journey map” can help you get inside the head, so to speak, of your ideal or dream customer. The Empathy Map explores four important quadrants: what your customers think and feel, what your customers see, what they say and do, and what they hear. During this episode, we will explain how to fill out and use this Empathy Map concept to your advantage. We encourage you to follow along and write down as many answers as you can. There’s no such thing as too much information, when you’re exploring what makes your ideal customers tick! These sort of insights will pay off for your business. Join us to learn more.

In Episode 71 of the Bright Planning Marketing Podcast, your hosts Catherine Campbell and Jason Pyles discuss four questions that you can employ to learn about your audience, create your content and build your core message. This is sometimes called the “Customer Discovery Journey.” We also talk about focusing outwardly on the customer, instead of making the common mistake of always reflecting back on your own company. “Enough about me … what do you think about me?” During this episode, we ask the following questions, just to list a few: What is the end result that your ideal customer wants to achieve? What are the elements required to arrive at this end result? What can you give them, in terms of information, that will move them closer to their desired end result? Et al. “What are the biggest fears your customers have that are preventing them from achieving their end result? This is what we typically call ‘the pain point.’ Ask yourself what you need to do in order to put their minds at ease and let them know, ‘Yes, this thing is OK. I don’t have to fear this transaction. This is going to be fine.’” Next week in Episode 72 of the Bright Planning Marketing Podcast, we explore how you can take the four questions discussed in this episode and create a so-called Empathy Map! Join us! We want to hear your thoughts, reviews and more questions! Leave a review on iTunes and subscribe to get new marketing episodes on the go. Have a question for Catherine? Email us! info@brightplanning.com. Thanks for listening!

In October, LeadingAgile SVP, Scott Sehlhorst spent some time talking with Dave about the importance of Personas and Proto-Personas and how to use them. In this episode of SoundNotes, Scott is back to talk about Empathy Maps, how they work, why they are so valuable and how to create one. During the conversation, Scott and Dave talk through each step of creating an Empathy Map. The podcast is one of our longer ones, but if you are seeking a better understanding of how to put one together, you’ll find a lot of valuable information in this interview. You’ll probably want to download a copy of David Gray’s Empathy Map to have on hand while you listen to this episode. You can find that here: http://gamestorming.com/empathy-mapping/   SHOW NOTES 00:08 Interview Begins 00:50 Some background on Scott 02:30 Intro to the topic of Empathy Maps and how they relate to Proto-Personas and Personas 03:09 What is Empathy? How does it relate to Sympathy and Cognitive Empathy 05:46 What is an Empathy Map and who creates it? 08:42 Understanding their understanding of their problem 09:39 Whose job is it to create it? 10:45 Where to learn how to interview users 11:30 How do you pick which customers to focus on? (And the set up for the example we walk through) 20:20 Who are we empathizing with? (Understanding the role you are focusing on) 21:17 Understanding what they need to do 24:13 What is the goal they are trying to achieve? 26:25 Understanding what success means for the person we are focusing on 27:54 What they see and what do they say - situational awareness and how they interpret what they see 30:08 The disconnect between what do I see and what do I say 32:16 What do they do 33:19 The Double Design Process (Double Diamond Design) 36:18 Moving from empathy maps to experiment maps or the value proposition canvas 37:28 What do they hear (and how it is not all about sound) 41:18 What do they think and feel 45:45 How often do I revise the empathy map 48:35 When I’m done filling out the empathy map, what do I do with it? 51:05 How to reach Scott with additional questions about Empathy Maps 51:57 Podcast Ends LINKS FROM THE PODCAST LeadingAgile SoundNotes: Using Personas to Reduce Risk w/ Scott Sehlhorst (our earlier podcast on personas)http://bit.ly/2BGumyJ David Gray’s Updated Empathy Maphttp://gamestorming.com/empathy-mapping/ "Mental Models"  - Indi Younghttp://amzn.to/2BGBtaw "Interviewing Users: How to Uncover Compelling Insights" - Steve Portigalhttp://amzn.to/2zTzQWl "Impact Mapping: Making a big impact with software products and projects" -  Gojko Adzichttp://amzn.to/2k4cKpA Double Design - The Double Diamond Design Processhttp://bit.ly/2B9EwvF CONTACTING SCOTT If you’d like to contact Scott you can reach him at: LeadingAgile: https://www.leadingagile.com/guides/scott-sehlhorst/ Twitter https://twitter.com/sehlhorst LinkedIn: https://www.linkedin.com/in/sehlhorst/ Blog: http://tynerblain.com/blog/ CONTACTING DAVE If you’d like to contact Dave you can reach him at: LeadingAgile: https://www.leadingagile.com/guides/dave-prior/ LinkedIn: https://www.linkedin.com/in/mrsungo Twitter: https://twitter.com/mrsungo Email: dave.prior@leadingagile.com SEND US YOUR QUESTIONS If you have a question you’d like to submit for an upcoming podcast, please send them to dave.prior@leadingagile.com UPCOMING CLASSES And if you are interested in taking one of our upcoming Certified Scrum Master or Certified Scrum Product Owner classes, you can find all the details at https://www.leadingagile.com/our-gear/training/    

Who is on the show: In this episode, we host Dave Gray. He is the founder of XPLANE and author of multiple books including Liminal Thinking. Why is he on the show: He is a visual artist and uses agile, iterative techniques like Visual Thinking, Culture Mapping, and Gamestorming to get people engaged and involved in co-creating clear, unique and executable business strategies. His latest book - Liminal Thinking, talks about a core practice for connected leaders in a complex world. What do we talk about: In a free-wheeling conversation, we speak about How did he come about writing his book "Game-storming" with Sunni Brown and James Macanufo and his experience of writing the book Empathy Map and he shares a story about a session where he used the map and how it impacts people Why is it so difficult for people to empathise with others? How did his book "Connected Company" come about and what it was all about (Digital Transformation), which led to the question about how to make the transformation? How this led him to his latest book - "Liminal Thinking" The entire conversation around belief and how critical it is for internal transformation What are some of the most simple of things that if done can have significant impact on our lives? The ability to sit back and observe oneself as a third person is a meta ability that can help us bring about significant changes in our own lives. How could one go about developing this ability? Is there a connection between being in the moment and visual thinking? Something that was surprising and interesting while researching for the book - "Liminal thinking". Who does he considers the most inspiring person and why? What is it that you see in the world that blows his mind? What is the biggest limitation of humanity? Why? What does his creative process looks like? What are his routines that support his creativity? What gives him joy or how does he rejuvenate himself? Where does he get creative ideas from ? What is his learning habits? How does he continue to evolve and grow as a person? Book Recommendation: History of Illuminated Manuscripts Making Meetings work What he thinks is obvious but people miss all the time (The answer will definitely surprise you). What is one thing he wants you to do as soon as you finish listening to this conversation? Liminal thinking talks about learning six principles and nine practices. These nine practices of liminal thinking can be summarised as three simple precepts: Get in touch with your ignorance. Seek understanding. Do something different. Here is a video where Dave explains the Pyramid of Beliefs from his book and you can find a summary of his book here. How can you connect with him: You can follow him on twitter @DaveGray and his website is http://www.xplaner.com.

What is an empathy map and why does it matter to you as a business owner and/or a content

What is an empathy map and why does it matter to you as a business owner and/or a content

In dieser Episode erfahrt Ihr, warum es sich lohnt, eine Art Landkarte über den Kunden/Nutzer zu haben und wie ihr diese mit ein paar einfachen Fragen schnell selbst erstellen könnt - ohne dabei das Haus zu verlassen. Wir sprechen darüber, was Vor- und Nachteile dieser Methode sind und warum es überhaupt so wichtig ist, die Perspektive von anderen Menschen einzunehmen, um ihnen helfen zu können.

In this hands-on activity, Mike Biggs will introduce you to the power of the Empathy Map; a quick and simple workshop tool that draws on the knowledge of the team in the room to tease out those key differences between your customers. In less than the time it takes to conduct one in-depth interview, you can paint a picture of your audience, prioritise them, and have your stakeholders walk out of the room in clear agreement about who your strategy is targeting; allowing you to head out and start learning more about them.