Podcasts about frito lay north america

Multimedia Specialist Brett Parker sits down with Melissa Miranda, vice president of marketing for Frito-Lay North America, as they discuss a cross-promotional collaboration this past spring between Frito-Lay and Hasbro that treated consumers to a multi-platform game bringing families closer together with the power of snacks and board games.

Today's episode is from a conversation with Brett O'Brien, CMO of Frito-Lay North America. We delve into Brett's fascinating journey from sports marketing to leading some of the world's most iconic snack brands. Brett describes how he approaches career growth as "building your own tool belt" of experiences and transferable skills. We also explore the concept of brand building, and the importance of finding a frequency grounded in shared values. Brett shares Frito-Lay's impactful investments in social causes, like the advancement of women's sports, and how to stay relevant in today's rapidly evolving marketplace. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Brett O'Brien, Chief Marketing Officer at Frito-Lay North America, joins Suzy Founder and CEO Matt Britton on the latest episode of The Speed of Culture podcast in collaboration with Adweek. They explore Brett's focus on transparency in the food industry, the power of sports in driving brand awareness, the importance of growth and consumer-centricity in marketing.Follow Suzy on Twitter: @AskSuzyBizFollow Brett O'Brien on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

Our guests this week are Cara Keating, Chief Customer Officer, Frito Lay-North America and Chad Matthews, Chief Commercial Officer, Pepsico Beverages-North America. In a fast-paced conversation recorded live at the National Association of Convenience Stores' annual conference in Las Vegas. we dig into what makes Pepsico unique on both the food and beverage side before delving into how customer-centric innovation is brought to life using tools like Pepviz. We also learn how the convenience channel is evolving, how the lines are blurring, and how Pepsi thinks about its own direct-to-consumer efforts. We also discover how both Cara and Chad's groups work with their retail partners to drive collaborative value, before wrapping up with a discussion of Pepsi's social impact efforts.But first we dissect the week's most important retail news, kicking off with Lowe's decision to "pull a Target" and bail on the Canadian market. Then we move on to some big picture news, including the National Retail Federation's holiday forecast and profit warnings from brands like Canada Goose and Under Armour. We also revisit the "wobbly unicorn corner," unpacking what to make of dismal quarterly earnings reports from Peloton and Wayfair, before sharing some uncharacteristically good news as AdoreMe gets scooped up by Victoria's Secret for a cool $400 million. We close with news from Steve's field trip to JC Penney's new inclusive beauty concept. About CaraCara Keating, an 18-year PepsiCo veteran, is the Chief Customer Officer for Frito Lay North America. Since joining PepsiCo in 2004, Cara's ability to consistently deliver results has led to progressively senior roles in general management, customer development and field leadership across Canada.Cara began her PepsiCo career in the Western Canada market with Frito Lay Canada (FLC). She then moved to Toronto with PepsiCo Foods Canada (PFC) in 2010 for sales roles with both FLC and Quaker responsibilities including leading the national convenience & gas business, large grocery customers, and foodservice sales. In 2014, Cara was promoted to Senior Director of Sales Strategy, Planning, and Insights. After her promotion to Ontario Area Vice President in 2015, Cara led the team to back-to-back Pingel Award wins in 2015 and 2016 for the top-performing FLC region. In 2016, Cara was promoted to Vice President Customer Development, where she led PFC's national sales team to deliver against PepsiCo's promise of providing world-class service to our customers and innovative programs to our consumers. Most recently, Cara was President of PFC, a role she held for three years. In this role Cara navigated the organization through the COVID-19 pandemic in addition to many other transformational changes, all while delivering sustained growth for the company and its customers.Cara is a talented people leader and passionate supporter of PepsiCo's Diversity, Engagement & Inclusion agenda. As a former lead and recent executive sponsor for the Women's Inclusion Network (WIN), her efforts to expand WIN across PepsiCo Canada were recognized with the prestigious PepsiCo Global Harvey Russell award for her contributions to diversity and women's development across PepsiCo.Cara has also helped to position PepsiCo Canada as an industry leader in advancing women through her involvement on the Board of Directors for the annual Forward Together women's development conference. In recognition of these efforts, Cara was honoured with a 2017 Star Women in Grocery award from Canadian Grocer Magazine.Cara is also very active in the food industry and sits on the Board of Directors for the Food, Health & Consumer Products of Canada (FHCP), the FHCP Industry Affairs Management Committee, the Golden Pencil Committee and was a former Advisory Council Member to the Canadian Federation of Independent Grocers (CFIG).Prior to PepsiCo, Cara worked at Procter & Gamble for four years in Account Management. Cara holds a Bachelor's degree in Business from the University of Saskatchewan. She is an avid traveler and enjoys experiencing new destinations, cuisines and adventures with her husband, Eddie.About ChadChad Matthews is Chief Commercial Officer of PepsiCo Beverages North America. He assumed this role February 2022 and is a 24-year veteran of PepsiCo with strong leadership across the company's North America food and beverage businesses.In his current role leading the commercial function, Chad is responsible for enterprise customer development, commercialization, revenue growth management, our allied partner development, national go-to-market, and industry relations.Previously, Chad served as Senior Vice President and General Manager leading overall business and performance management for PepsiCo's beverage business in 13 states across the Central United States.Since joining PepsiCo in 1998, Chad has held several leadership roles, including Senior Vice President of Frito Lay's national accounts, Vice President of Frito-Lay's commercial organization and Vice President of Frito Lay North America's Mountain Region.Chad has deep experience and a proven track record of delivering strong business and people results, holding numerous roles across sales, operations, commercial, customer marketing, transformation, and go-to-market.About UsSteve Dennis is an advisor, keynote speaker and author on strategic growth and business innovation. You can learn more about Steve on his       website.    The expanded and revised edition of his bestselling book  Remarkable Retail: How To Win & Keep Customers in the Age of Disruption is now available at  Amazon or just about anywhere else books are sold. Steve regularly shares his insights in his role as a      Forbes senior contributor and on       Twitter and       LinkedIn. You can also check out his speaker "sizzle" reel      here.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

Highlights from this episode:  Ottawa's price gouging investigation, supply chain task force report and special guest Jane Dummer We open the show with a discussion about the Thanksgiving Holiday - best gravy ever, and Sylvain's love for the hot new trend, butter boards!  On a more serious and helpful level, Sylvain has joined joined the BOD of Second Harvest with our season one guest Lori Nikkel.  Why and what is ahead for Second Harvest?A reminder to the listeners that we'll be together live podcasting from the Coffee Association of Canada's annual conference, The Road Ahead, November 14th - will put a link in the show notes  - run, don't walk to get your tickets todayI'm just back from Las Vegas and the big NACS show and share my experiences - a look at the convenience store industry and I had the opportunity to speak with S1 guest and friend of the show Cara Keating from Pepsico - former president of the Canadian business  - now chief customer officer of Frito Lay North America - a graduate btw of University of Saskatchewan so we know she is hard working in addition to being super smart - and breaking news will be a guest on the show later in the seasonBig report just out from the federal government  - National Supply Chain Task Force - I know the lab supported the report, you are thanked specifically in the report, a whole cast of characters testified - RCC, CFIG, Sobeys, tell the listeners about the report and perhaps a summary of its findings - it would seem when it comes to the supply chain actors the total is not greater than the sum of its parts Loblaw driverless trucks signal the beginning of a new age - you see a more interesting road ahead for the food industry - say more…. Alright lets get to our great interview with Jane Dummer and hear what she has to say about the state of food innovation in North America  …and so Canada's three big supermarket chains will face a parliamentary inquiry into whether they have been exploiting surging inflation to boost their profits, adding a fresh chapter to the big grocers' protracted public relations struggle. The House of Commons agriculture committee voted unanimously in favour of a motion to summon grocery executives to Parliament Hill to explain why “large chains are making profits” while shoppers face the worst food retail inflation in four decades .   f you enjoyed this episode your probably listening on a major podcasting platform,       About JaneJane founded her consulting company in 1996 with the mission to develop client focused solutions from the pod to plate. A well-respected thought leader in the food industry with credentials as a Registered Dietitian and Nutrition Science degree from University of Guelph (Canada's leading food university), Jane is the Real Deal. Jane and her team's education, expertise and industry knowledge maximize their capacity to strategize, innovate and communicate customized solutions to accelerate business growth from the pod to plate. With over 60 successful projects, Jane and her team partner with North American food and beverage companies in the agriculture, nutrition and health sectors to build creative solutions that deliver results. A speaker, author and writer, Jane is a frequent guest and commentator in the media circuit with over 250 insightful interviews, presentations, articles and blogs. Here are my social links:LinkedIn https://ca.linkedin.com/in/janedummerTwitter - https://twitter.com/janedummerInstagram - https://www.instagram.com/janedummer_rd/Website - www.janedummer.comAbout UsDr. Sylvain Charlebois is a Professor in food distribution and policy in the Faculties of Management and Agriculture at Dalhousie University in Halifax. He is also the Senior Director of the Agri-food Analytics Lab, also located at Dalhousie University. Before joining Dalhousie, he was affiliated with the University of Guelph's Arrell Food Institute, which he co-founded. Known as “The Food Professor”, his current research interest lies in the broad area of food distribution, security and safety. Google Scholar ranks him as one of the world's most cited scholars in food supply chain management, food value chains and traceability.He has authored five books on global food systems, his most recent one published in 2017 by Wiley-Blackwell entitled “Food Safety, Risk Intelligence and Benchmarking”. He has also published over 500 peer-reviewed journal articles in several academic publications. Furthermore, his research has been featured in several newspapers and media groups, including The Lancet, The Economist, the New York Times, the Boston Globe, the Wall Street Journal, Washington Post, BBC, NBC, ABC, Fox News, Foreign Affairs, the Globe & Mail, the National Post and the Toronto Star.Dr. Charlebois sits on a few company boards, and supports many organizations as a special advisor, including some publicly traded companies. Charlebois is also a member of the Scientific Council of the Business Scientific Institute, based in Luxemburg. Dr. Charlebois is a member of the Global Food Traceability Centre's Advisory Board based in Washington DC, and a member of the National Scientific Committee of the Canadian Food Inspection Agency (CFIA) in Ottawa.Michael LeBlanc  is the Founder & President of M.E. LeBlanc & Company Inc and a Senior Advisor to Retail Council of Canada as part of his advisory and consulting practice.   He brings 25+ years of brand/retail/marketing & eCommerce leadership experience, and has been on the front lines of retail industry change for his entire career.  Michael is the producer and host of a network of leading podcasts including Canada's top retail industry podcast,       The Voice of Retail, plus  Global E-Commerce Tech Talks  ,      The Food Professor  with Dr. Sylvain Charlebois and now in its second season, Conversations with CommerceNext!  You can learn more about Michael   here  or on     LinkedIn. Be sure and check out Michael's latest venture for fun and influencer riches - Last Request Barbecue,  his YouTube BBQ cooking channel!

“Stay humble, stay grateful. Your position or work isn't what matters most. For me, it's my family and the opportunity to impact others and give back.” Marissa Solis is the National Football League's SVP of Global Brand & Consumer Marketing. Prior to joining the NFL, Marissa led marketing for Frito Lay North America and was at PepsiCo for almost two decades. She won several preeminent marketing awards for her work on Cheetos, Doritos and Tostitos brands and in 2021, was recognized by Adweek as one of the Most Powerful Women in Sports for elevating the football watching occasion with the NFL and Frito Lay partnership. Marissa joined PepsiCo after a stint in public sector and political consulting at Deloitte and began her career in brand management at Procter & Gamble Latin America where she led marketing for brands like Ariel, Downy, and Pampers in Central America and the Caribbean. She is a graduate of Georgetown University with a B.S. in International Economics & the University of Texas at Austin, with an M.A. in Public Policy and serves on the Board of Directors for the North Texas Chapter of the Make a Wish Foundation and on the Board for The Melville Family Foundation, an organization dedicated to improving the lives of minority children in Dallas. Marisa has also found time to become a third degree black belt in Tae Kwon Do while raising her daughter, Gaby, together with her husband, Juan, in Texas. You'll enjoy hearing this candid conversation about being grateful for all we have, embracing our unique perspectives, and not being afraid to speak up when in the public eye.

IRI's Growth Insights C-Suite Conversations feature notable leaders talking about the future of CPG, retail and media. This installment welcomes Rachel Ferdinando, senior vice president and chief marketing officer of Frito-Lay North America, the snack subsidiary of PepsiCo. Ferdinando speaks with Krishnakumar (KK) Davey, IRI president of client engagement, and Sheila McCusker, IRI executive vice president and team lead for PepsiCo. The conversation spans many topics, including how the PepsiCo mission of bringing joy with every sip and bite informs everything Frito-Lay does. She also discusses Frito-Lay's rapid response to shifting consumer and shopper trends during the pandemic and how it stays ahead of emerging trends to deliver highly successful innovation. The interview delves into the insights that sparked the company's recent award-winning “Can't Touch This” campaign, as well as the growing role that data-driven insights and technologies are playing in helping Frito-Lay meet fast-changing consumer demands. Ferdinando concludes by providing advice to potential future CMOs. 

This week we revisit our conversation with Al Carey, who recently served as CEO of PepsiCo North America until he retired from PepsiCo in 2019. Al shares lessons he has learned in his career, and we talk about leading during adversity and how to help your team thrive in challenging times. Al's career included a multi-decade PepsiCo veteran with experience across snacks and beverages and was responsible for leading North America Beverages, Frito-Lay North America, and Quaker Foods North America. Before this role, he was chief executive officer of North America Beverages, where he was responsible for overseeing all aspects of PepsiCo's beverage business across North America. He joined PepsiCo in 1981 after working at The Procter & Gamble Company. Al is the Executive Chairman of Unifi Inc and also serves on the board of directors of The Home Depot, Inc. and boards of the University of Maryland and the Bridgeport Rescue Mission.

“Finding your purpose by knowing your strengths and what drives you is important because that is what makes you unique.” Ciara Dilley Navigating through the world of business as a founder is never easy and they usually need support at different levels to make it through. This is especially true for women because of the many roles that they play in their communities. Our guest today, Ciara Dilley, has been in the business of supporting women at levels and is convinced that finding your purpose and embracing agility goes a long way in helping business leaders to be resilient and navigate through challenges Ciara Dilley is the vice president of marketing for Frito-Lay North America and leads the company's ever-evolving portfolio of Transform Brands – including Stacy's pita chips, Sun Chips, Popcorners, Off the Eaten Path veggie crisps/puffs, and the Baked/Simply portfolio of snacks. Ciara directly oversees Frito-Lay's growth and innovation strategy to address this growing need and ensure consumers consistently have access to an array of options that fit their lifestyle. Whether it's been the development of new brands such as veggie-forward Off the Eaten Path or the acquisition of innovations like Popcorners, Ciara is diversifying the wellness journey for Americans everywhere Prior to joining PepsiCo, Dilley leveraged her experience in marketing, communications, and innovation to grow major international consumer brands within Diageo, Campbell Soup Company, and Kellogg Company.  Being a seasoned veteran with more than 20 years of industry experience and most recently recognized as a 2020 Media Post Marketing All-Star, Ciara is an industry pioneer in purpose-driven campaigns, having led several brands to make a measurable societal impact through campaigns that champion sustainability and support diversity and inclusion. Ciara's greatest passion is in furthering the economic empowerment of women. She is not only a mentor and a coach to several team members past and present but also leads PepsiCo's support of female professional development through numerous speaking engagements and by spearheading the organization's Woman Made initiative. Ciara also works closely with several thought leaders and organizations committed to advancing female entrepreneurs, including SKU CPG, Hello Alice, and The Boss Network. In today's episode, we will dive deeper into how to give back to the world by doing the best of what we do. More will also be discussed on supporting female business owners, finding purpose in leadership and why it is critical to having a happy impactful work life. Listen in! Social media LinkedIn: linkedin.com/in/ciara-dilley-305469b I did law and German in college and I had no interest whatsoever in going into the business world. [5:00] I started working with Diageo in the marketing department and it was an amazing grounding in brand marketing and what it means to build amazing brands. [5:22] I also had a very huge fortune of moving to two other companies that were stellar in that area. [5:53] It was during my time at Kellogg that I headed the innovation team for Europe that I started to get interested in this idea of wellness and how food companies could be more responsible to support consumers in their journeys. [6:02] It was also during my time at Kellogg that I was being invited to act more as a leader and I started getting more heavily involved in supporting women. [6:28] When I moved to Pepsi in New York about six years ago now, I started looking for ways on how I could get involved in supporting women. [7:22] Along the way, I started doing both producing and selling, and supporting women. [7:41] I was doing a lot of self-development on how I could become a better leader and the idea of purpose was just beginning to come on the radar. [7:57] For me, purpose is the merging of what do you do functionally and what you like doing from a business perspective, and for me, I like selling healthier foods and supporting women. [8:14] Purpose is not something you find overnight but is a long journey. [11:18] There are certain things you are good at, and what do you love doing, and how can these two things come together to make you incredibly rewarded and happier. [11:46] The third element that is the icing on the cake is how these things can come together and can make a difference in the world. [12:05] In that area, large organizations can make a massive difference in pushing forward with the change that needs to be seen and being seen as educators and communicators in the area of doing good in the world. [14:45] Consumers are becoming more and more interested in this area for many different reasons. [17:15] It is an exciting time for the snack industry and we are always trying to do more to make it better in terms of availability and affordability. [18:14] The women I work with in the Rise Project are the most resilient, hardworking, smart, change-makers I have ever met. [19:50] Being an entrepreneur and having your own business is not an easy path. [20:12] Commercial break. [21:45] Accessing the resources from the Rise Project helped keep the lights on for the businesses owned by women. [ 23:07] Women have suffered much more during the pandemic because often they had to take the burden of care. [23:22] A lot of jobs that were lost were those held traditionally taken by women and therefore had a dramatic impact on the role of women in the workplace. [23:43] However, it has empowered so many more amazing women to take the power into their own hands. [24:04] There has been an overwhelming amount of financial support poured into this area particularly for women of color and justly so. [24:42] We have also started to introduce them to ways of selling more of their product through partnering with platforms such as Amazon and Walmart. [26:27] If you are not turning up, being you and the best of you in each and every day, that is not going to feel great. Authenticity is incredibly important [30:30] Finding your purpose by knowing your strengths and what drives you is important because that is what makes you unique [31:00] Some of the ways I have been able to develop myself over the years is through being agile and embracing progress over perfection [ 31:25] Pursue what you love to do because you will be at your best when you do what you love and also seek to make an impact with what you do. [ 35:58] …………………………………………………. Thank you to our July Sponsor: Entrepreneur's Guide to Financial Well-Being Imagine starting a long journey without a map…or even a clear idea of the obstacles ahead. That's exactly what it's like for entrepreneurs who start companies with a lot of passion, but without the financial expertise to grow and scale their businesses and create long-term wealth for their families. Wayne Titus shows you how to find a financial adviser who can help you map a better journey. In his book, The Entrepreneur's Guide to Financial Well-Being.  With the right adviser at your side, you'll have the freedom to focus on what really matters to you. Get The Entrepreneur's Guide to Financial Well-Being at Amazon.com and in the virtual bookstore on the Shock Your Potential app.

Simi speaks with Ann Mukherjee, CEO and Chairman at Pernod Ricard North America. Ann is a marketing maven turned rebel executive at various household consumer companies: Pernod Ricard, Kraft Foods, and Pepsi. As Chairman and CEO of Pernod Ricard North America, she heads up hallmark brands in the spirits industry: Absolut, Jameson, Kahlúa, and others. Unafraid to center cultural issues, she led the Absolut team in taking a stand on consent; rallied the company's manufacturing facilities to produce hand sanitizer in support of FEMA's response to COVID-19; and she's currently calling on brands across industries to stop hate speech online. Ann joined Pernod Ricard from S.C. Johnson, where she broke ground as their first-ever Global Chief Marketing Officer and, later, ascended to the role of Global Chief Commercial Officer — overseeing a $12 billion business division in 90+ markets. She previously made a decade-long impact at PepsiCo, most recently as President of Global Snacks and PepsiCo Global Insights, and as Chief Marketing Officer for Frito-Lay North America. She similarly transformed brands at Kraft Foods Group for over a decade, after starting her career at Citibank Diners Club. In this episode, they talk about her leadership fundamentals and the anecdotes behind some of her most iconic marketing campaigns.Visit our website southasiantrailblazers.com to subscribe to our newsletter. Follow us @southasiantrailblazers on Facebook, Instagram, and LinkedIn.

Keith Smith of The YES Team Realtors joined me live on The I Love CVille Show! The I Love CVille Show headlines (Monday, April 12) 1. The U.S. reported 4.6 million vaccine doses administered on Saturday, a new single-day record. That brings the daily average of doses administered over the past week to 3.1 million. The country is reporting 70,000 new coronavirus cases per day, a level in line with the summer 2020 surge when average case counts peaked at 67,000 in late July. https://www.cnbc.com/2021/04/12/covid-19-cases-deaths-vaccinations-daily-update.html 2. PepsiCo said in February that fourth-quarter net revenue at Frito-Lay North America increased 5% on a year-over-year basis to $5.4 billion. The company produces more than 1,200 different types of snacks, including brands like Cheetos, Doritos, Lay's, Smartfood and Ruffles. North American sales of savory snacks like chips, popcorn and pretzels climbed to $56.9 billion in 2020, an 11% increase from the previous year, according to Euromonitor International. https://www.cnbc.com/2021/04/12/why-americans-are-eating-more-snacks.html 3. Cannabis drive-thru for Richmond, Virginia dispensary https://richmondbizsense.com/2021/04/02/cannabis-dispensary-plans-to-use-drive-thru-in-former-short-pump-kfc/ The I Love CVille Show airs live before a worldwide audience Monday – Friday from 12:30 pm – 1:30 pm on The I Love CVille Network. The I Love CVille Show is powered by four generation strong Intrastate Inc., trusted limo company Camryn Limousine, the talented Dr. Scott Wagner of Scott Wagner Chiropractic and Sports Medicine, custom home builder John Kerber of Dominion Custom Homes and entrepreneur Patricia Boden Zeller's Animal Connection – All Natural Store for Healthy Pets.

Snyder's-Lance, Inc. v. Frito-Lay North America, Inc.

Those of us outside the walls of Frito-Lay have not necessarily considered the brand aligned with natural foods, environmental stewardship, or considered a small business advocate. But little did we all know, that this mammoth tanker of an organization has been quietly growing a passionate army of stewards ready to take on some of businesses biggest issues including healthy food innovation, food instability, small and women-owned business finance and mentoring, environmental stewardship and so much more. The number of business initiatives PepsiCo and Frito-Lay has been developing to make a positive impact in business and the lives of the most marginalized is staggering.Join Ciara Dilley, VP of Marketing, Transform Brands and Portfolio Innovation for Frito-Lay North America and I, as we discuss how she is harnessing the resources of a multi-national to affect positive change in the food and beverage industries — starting with the Stacy’s Rise Project and venturing into other initiatives. It turns out that Frito-Lay may be becoming the largest Citizen brand in our category, and they’ve got just the right person to lead the way.When we support women-owned business - the world will become a better place. - Ciara DilleyIn this episode we learn:Ciara’s passion for Female Founders and woman-owned business.How she uses Frito-Lay strengths of brand, product, and voice to empower and support female founder brands.The power of Stacy’s Rise Project and WomenMade initiatives.Why Stacy's Rise Project is bridging the funding gap for female-founded business.How she uses stewardship initiatives to grow employee engagement, retention, and satisfaction.How the impact of the Frito-Lay initiatives complement and supplement the work being done in the Naturals industry.About Ciara Dilley:Ciara Dilley - Vice President of Marketing, Transform Brands and Portfolio Innovation for Frito-Lay North America, leads the company’s ever-evolving and diverse portfolio of Transform Brands – including Stacy’s, SunChips, Smartfood, Popcorners, and Off the Eaten Path. Also overseeing Frito-Lay’s portfolio innovation, Ciara is making it easier than ever for consumers to discover new flavors, ingredients and brands powered by purpose. Ciara also leads our Sustainability agenda, championing our focus on more environmentally friendly packaging solutions.A seasoned veteran with more than 20 years of industry experience, Ciara’s passion is supporting women, both inside and outside the walls of Frito-Lay. In addition to being personally involved in a number of initiatives that involve coaching and connecting businesswomen, Ciara recently led the launch of WomanMade, a PepsiCo initiative developed to advance female founders in the food and beverage industry through funding and exclusive mentoring opportunities.Since joining Frito-Lay in February 2019, Ciara has led Stacy’s Rise Project – a flagship grant and mentorship program by the female-founded Stacy’s brand – to flourish as an industry best-in-class initiative, awarding up-and-coming female entrepreneurs with hundreds of thousands of dollars in business grants and providing them with unprecedented access to PepsiCo people and resources to achieve long-term success.In addition, under Ciara’s leadership, Smartfood popcorn added Smart50 to its lineup – featuring 50 calories or less per cup – and underwent a full brand redesign that involved a complete swipe of its social channels and packaging updates across the entire portfolio.Prior to joining PepsiCo, Dilley leveraged her experience in communications and innovation to grow major international consumer brands including Diageo, Campbell Soup Company and Kellogg Company. LinkedIn: Ciara Dilley, https://www.linkedin.com/in/ciara-dilley-305469b/Media Contact - Frito-Lay Brand Communications: Jen Crichton, jen.crichton@pepsico.comShow Resources:Pepsico - An American multinational food, snack and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other productsFrito-Lay - an American subsidiary of PepsiCo that manufactures, markets, and sells corn chips, potato chips, and other snack foodsStacy’s - Stacy's Pita Chips is a brand of snack products based in Randolph, Massachusetts, specializing in various flavors of pita chips. Pita chips are slices of pita bread which are baked until crunchy. Stacy’s Rise - Created to help bridge the funding gap for female founders, Stacy’s Rise Project™ has been connecting and empowering women business owners for years. That’s why Stacy’s is sharing our resources with other female-founded businesses like those founded by these 30 women. Support them by adding their products and services to your cart.Pepsico Foundation - As we strive to become a Better company, we are helping nurture that potential all around the world by leading the way toward a more sustainable food system, from investing in sustained nutrition, to promoting safe water access, effective waste management, and women’s empowerment.Kelloggs - An American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. And the original plant-based well-being company.Greenhouse Accelerator - Support food and beverage entrepreneurs through a collaborative mentor-guided business acceleration program.Hello Alice -  Step-by-step guides, expert resources, and collaborative communities of fellow entrepreneurs to find funding opportunities and experts for small business.The J.E.D.I Collaborative - The OSC² J.E.D.I Collaborative of industry peers and experts is leading this project for the natural products industry to frame the business case for embedding justice, equity, diversity and inclusion into our entire food ecosystem. Our intent is to take a positive, forward look vs. a “fix what’s broken” position. We seek to understand the deeper issues and to devise an outline for the best solutions. We will clarify the systemic issues that require courage and thought leadership and define immediately controllable issues we all can address as an industry and in our day-to-day operations. We will develop a step-by-step approach to serve as a model to facilitate and inspire the industry to commit and take action. We will develop a reporting tool to demonstrate the impact of the project on progress. We believe the benchmark reporting will result in an increase in productivity in an increasingly multicultural marketplace. Untamed by Glennon Doyle - In her most revealing and powerful memoir yet, the activist, speaker, bestselling author, and “patron saint of female empowerment” (People) explores the joy and peace we discover when we stop striving to meet others’ expectations and start trusting the voice deep within us. Untamed shows us how to be brave. As Glennon insists: The braver we are, the luckier we get.The Moment of Lift: How Empowering Women Changes the Worldby Melinda Gates -A debut from Melinda Gates, a timely and necessary call to action for women's empowerment.The Boss Network by Cameka Smith - Our mission is to promote and encourage the small business spirit and professional development of women of color. The BOSS Network is a community of career and entrepreneurial women, who support each other through content, online programs and event-based networking.  Episode Sponsor - Retail Voodoo:A branding firm building, growing and evolving brands in the food, beverage, wellness, and fitness industry. If your brand is in need of positioning, package design, or marketing activation, we’re here to help. You can find more information at www.retail-voodoo.com  

Chris Bellinger, VP of creative and digital, Frito-Lay North America, joins Marketer's Brief to discuss the snack maker's internal agency and his earlier time on the agency side—which included Doritos' "Crash the Super Bowl" and even a scary moment in a cage with a shark.

This week we talk with Al Carey, who recently served as chief executive officer of PepsiCo North America until he retired from PepsiCo in 2019. Al shares lessons he has learned in his career, and we talk about leading during adversity and how to help your team thrive in challenging times.  Al’s career included a multi-decade PepsiCo veteran with experience across snacks and beverages and was responsible for leading North America Beverages, Frito-Lay North America, and Quaker Foods North America. Before this role, he was chief executive officer of North America Beverages, where he was responsible for overseeing all aspects of PepsiCo’s beverage business across North America. He joined PepsiCo in 1981 after working at The Procter & Gamble Company. Al is the Executive Chairman of Unifi Inc and also serves on the board of directors of The Home Depot, Inc. and boards of University of Maryland and the Bridgeport Rescue Mission.

Marissa Solis was about six months in to a big new role at one of the biggest snack companies in the world when one of the world's biggest crisis hit. That's not hyperbole. As the new head of all marketing initiatives, media, sports, and partnerships for the core brands of Frito-Lay North America, including Doritos, Cheetos, Tostitos, and dips, it was definitely not hyperbole. That was Marissa's new reality and she had to help smoothly and quickly do the equivalent of turning a battleship. But this dynamo had previously been tapped to lead the creation of a cross-functional Hispanic Business Unit at PepsiCo and had helped double beverage sales among U.S. Hispanic consumers in a short time, so she was the right woman to face down a pandemic. Her throughline -- and recipe for success? It always has to start with the consumer. In Episode 17 Marissa explains her whirlwind responsibilities, the massive changes facing brands today, and how those Frito-Lay brands speak to specific audiences. We also talk about how COVID-19 has impacted campaigns from a Super Bowl sponsorship to a new direct to consumer approach. This is a great reminder for brands about the need to engage with consumers where they are. And right now, that is at home...with a pro-social commitment to community. For example, a big Cinco de Mayo campaign was planned and poised to roll out to retail...and instead quickly became Salsa for Cinco benefitting the Hispanic community -- which has  been disproportionately affected by the pandemic. Listen to the evolution of the #AmplifyBlackVoices campaign which included letting PepsiCo ad space be used instead by Black artists to showcase their work. There's much to digest in this episode! So grab a bag of chips, click play, and enjoy! What also talked about: The importance of being agile in today's marketing world Pivoting to the direct to consumer space The “Pantry Stock Phenomenon” The different personalities of Frito-Lay brands Today's marketing renaissance Details on the benefits of Salsa for Cinco and #AmplifyBlackVoices campaigns PepsiCo’s commitment to diversity and inclusion in the workplace Engaging consumers where they are How Marissa and her family adjusted to the new normal! Follow Marissa: Linkedin @Marissa Solis Resources Mentioned: www.snacks.com Salsa For Cinco with Mario And Courtney Lopez Doritos Amplifies Black Voices @mossappeal

As a disruptive force in the education space, Patti Dobrowolski performs magic with both kids and adults. Patti works with the power of inner and outer visuals to help individuals, teams, and organizations around the world focus to achieve their dreams. She talks about her process, based on neuroscience and imagination, to help students (and all of us!) reach our desired reality. This empowering approach to life is important for our teens’ overall wellbeing and mental health.In this episode, we’re talking about why it’s helpful to allow children the opportunity to truly think creatively and openly about their futures and how to unlock new possibilities for themselves. Patti weaves in each student’s personal strengths or “agilities,” as discerned in a simple and free assessment. She shares how pictures and illustrations can improve anxiety for any age and why imagination is so important to our future.After the interview, I make some important connections between Patti’s thought leadership and the evolution in education. We look at a few resources for creativity and social communication and I share with you some really actionable tips you can use immediately at home or in your classroom.About Patti DobrowolskiPatti Dobrowolski, author of 9 TIPS to UP YOUR CREATIVE GENIUS and DRAWING SOLUTIONS: How Visual Goal Setting Will Change Your Life, is the founder of Up Your Creative Genius, a consulting firm that uses visuals and creative processes to help companies and individuals around the world accelerate growth and change. A critically acclaimed comic performer, internationally recognized keynote speaker, writer, and business consultant, she has brought innovative visual practices to Fortune 500 companies, NGOs, and small businesses. Her consulting career spans 25 years working to design, develop, and facilitate workshops with all levels of organizations across multiple industries to help them more effectively manage changes they are facing.Patti holds an MA in Psychology: Drama Therapy from the California Institute of Integral Studies. A multiple award winner, she is a three-time TEDx speaker at “Draw Your Future,” “Imagination Changes Everything,” and Creative Genius: You.Recent clients include: Microsoft Inc, Amazon, Starbucks Coffee Company, Pepsico, Samsung Innovation, FedEx, Turner Broadcasting, Frito-Lay North America, Hoffman LaRoche Inc., Lufthansa, Genentech, Intel, HP, Gilead Sciences, Providence Health Services, The Bill & Melinda Gates Foundation, USDA, Vistage, Guild Mortgage, Seattle Space Needle.Show Notes, Links and Resources: https://educationevolution.org/2Education Evolutionhttps://businessinnovatorsradio.com/education-evolution/Source: https://businessinnovatorsradio.com/2-inviting-imagination-and-our-agilities-into-teen-goal-setting-with-patti-dobrowlowski

As a disruptive force in the education space, Patti Dobrowolski performs magic with both kids and adults. Patti works with the power of inner and outer visuals to help individuals, teams, and organizations around the world focus to achieve their dreams. She talks about her process, based on neuroscience and imagination, to help students (and all of us!) reach our desired reality. This empowering approach to life is important for our teens’ overall wellbeing and mental health. In this episode, we’re talking about why it’s helpful to allow children the opportunity to truly think creatively and openly about their futures and how to unlock new possibilities for themselves. Patti weaves in each student’s personal strengths or “agilities,” as discerned in a simple and free assessment. She shares how pictures and illustrations can improve anxiety for any age and why imagination is so important to our future. After the interview, I make some important connections between Patti’s thought leadership and the evolution in education. We look at a few resources for creativity and social communication and I share with you some really actionable tips you can use immediately at home or in your classroom. About Patti Dobrowolski Patti Dobrowolski, author of 9 TIPS to UP YOUR CREATIVE GENIUS and DRAWING SOLUTIONS: How Visual Goal Setting Will Change Your Life, is the founder of Up Your Creative Genius, a consulting firm that uses visuals and creative processes to help companies and individuals around the world accelerate growth and change. A critically acclaimed comic performer, internationally recognized keynote speaker, writer, and business consultant, she has brought innovative visual practices to Fortune 500 companies, NGOs, and small businesses. Her consulting career spans 25 years working to design, develop, and facilitate workshops with all levels of organizations across multiple industries to help them more effectively manage changes they are facing. Patti holds an MA in Psychology: Drama Therapy from the California Institute of Integral Studies. A multiple award winner, she is a three-time TEDx speaker at “Draw Your Future,” “Imagination Changes Everything,” and Creative Genius: You. Recent clients include: Microsoft Inc, Amazon, Starbucks Coffee Company, Pepsico, Samsung Innovation, FedEx, Turner Broadcasting, Frito-Lay North America, Hoffman LaRoche Inc., Lufthansa, Genentech, Intel, HP, Gilead Sciences, Providence Health Services, The Bill & Melinda Gates Foundation, USDA, Vistage, Guild Mortgage, Seattle Space Needle. Show Notes, Links and Resources: https://educationevolution.org/2 Education Evolution https://businessinnovatorsradio.com/education-evolution/ Source: https://businessinnovatorsradio.com/2-inviting-imagination-and-our-agilities-into-teen-goal-setting-with-patti-dobrowlowski

As a disruptive force in the education space, Patti Dobrowolski performs magic with both kids and adults. Patti works with the power of inner and outer visuals to help individuals, teams, and organizations around the world focus to achieve their dreams. She talks about her process, based on neuroscience and imagination, to help students (and all of us!) reach our desired reality. This empowering approach to life is important for our teens’ overall wellbeing and mental health.In this episode, we’re talking about why it’s helpful to allow children the opportunity to truly think creatively and openly about their futures and how to unlock new possibilities for themselves. Patti weaves in each student’s personal strengths or “agilities,” as discerned in a simple and free assessment. She shares how pictures and illustrations can improve anxiety for any age and why imagination is so important to our future.After the interview, I make some important connections between Patti’s thought leadership and the evolution in education. We look at a few resources for creativity and social communication and I share with you some really actionable tips you can use immediately at home or in your classroom.About Patti DobrowolskiPatti Dobrowolski, author of 9 TIPS to UP YOUR CREATIVE GENIUS and DRAWING SOLUTIONS: How Visual Goal Setting Will Change Your Life, is the founder of Up Your Creative Genius, a consulting firm that uses visuals and creative processes to help companies and individuals around the world accelerate growth and change. A critically acclaimed comic performer, internationally recognized keynote speaker, writer, and business consultant, she has brought innovative visual practices to Fortune 500 companies, NGOs, and small businesses. Her consulting career spans 25 years working to design, develop, and facilitate workshops with all levels of organizations across multiple industries to help them more effectively manage changes they are facing.Patti holds an MA in Psychology: Drama Therapy from the California Institute of Integral Studies. A multiple award winner, she is a three-time TEDx speaker at “Draw Your Future,” “Imagination Changes Everything,” and Creative Genius: You.Recent clients include: Microsoft Inc, Amazon, Starbucks Coffee Company, Pepsico, Samsung Innovation, FedEx, Turner Broadcasting, Frito-Lay North America, Hoffman LaRoche Inc., Lufthansa, Genentech, Intel, HP, Gilead Sciences, Providence Health Services, The Bill & Melinda Gates Foundation, USDA, Vistage, Guild Mortgage, Seattle Space Needle.Show Notes, Links and Resources: https://educationevolution.org/2Education Evolutionhttps://businessinnovatorsradio.com/education-evolution/Source: https://businessinnovatorsradio.com/2-inviting-imagination-and-our-agilities-into-teen-goal-setting-with-patti-dobrowlowski

Leslie Keating served as Executive Vice President of Supply Chain Strategy and Transformation for Advance Auto Parts before retiring in 2018. Before taking this role, she served as Senior Vice President Supply Chain for Frito-Lay North America. During Leslie's 32-year career at PepsiCo, she was a mentor and sponsor of Diversity and Inclusion, earning her the Harvey C. Russell Inclusion Award for inclusion leadership. Leslie graduated from Virginia Tech with a bachelor’s degree in Mechanical Engineering and holds an Executive MBA degree from Georgia State University.

David Mastroianni, strategic account executive at Adviser Investments, has the market analysis for Tuesday, July 10. PepsiCo (ticker: PEP) beat earnings expectations on new marketing efforts and a 5% uptick in Frito-Lay North America’s operating profit. PEP closed the day up 5%—the largest daily percentage gain for an S&P 500 constituent. The Bureau of Labor Statistics also released its Job Openings and Labor Turnover Survey (JOLTS) report, indicating 6.6 million new job openings in May. This represents a 3% decline from April’s series high, but a 17% gain from a year ago. JOLTS data also reveals job market confidence as American employee quit rates advanced to the highest level since April 2001.

Southwest Airlines’ Linda Rutherford and Frito-Lay North America’s Chris Kuechenmeister discuss how brands have effectively evolved how they use storytelling to drive authenticity; the importance of transparency in today’s market; how can organizations be the guardians of their brand, especially in the age of social media, and what do they see as the next evolution for content creation?

Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the company's new campaign to launch their female focused product line-up through a campaign called “Only in a Woman's World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?