Podcasts about olapic

026. Optamark | Tarang Gosalia is the CEO of Optamark. His company is an award-winning online print business, he currently consults for some of the largest companies and startups in the United States (Wayfair, OlaPic, the NFL, Draft Kings, ESPN, and thousands of companies) to streamline their print and promotional product purchasing. *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode with Tarang Gosalia, visit here. ***   Curious about the activities our host gets up to beyond the microphone? Dive into his world at Arkansas Land Buyers to discover more!

Episode 31 of Venture Everywhere is hosted by Scott Hartley, Co-Founder and Managing Partner of Everywhere Ventures, a founder collective and early stage venture fund investing in the future of money, health and work. Scott is joined by Pau Sabria, Co-Founder of Remotely.works, a platform that helps startups in constructing and retaining top-tier, remote engineering teams to achieve rapid and competitive scaling. Pau shares his entrepreneurial journey from Barcelona to New York, detailing the transition from a stable corporate job to founding Olapic and Remotely Works and the strategies that led to his entrepreneurial triumphs in tech.In this episode, you will hear:Pau Sabria's startup hurdles, emphasizing timing, family influence, and entrepreneurial driveAdvantages of remote work and the value of long-term investments in software engineering.The importance of coachability, communication and cadence in achieving startup success.Capitalizing on macro trends for innovating products and services to meet evolving market needs.Focusing on profitable, sustainable businesses over constant venture capital relianceLearn more about Pau Sabria | Remotely.worksLinkedin: linkedin.com/in/pausabriaWebsite: https://www.remotely.works/ Learn more about Scott Hartley | Revival HomesLinkedin: linkedin.com/in/scotthartley Website: Everywhere.vc and scotthartley.com

Esta semana tenemos como invitado especial en el Jueves de Itnig a Pau Sabrià, cofundador de Olapic y Remotely.works. Pau nos relata su experiencia desde arrancar Olapic, vender la empresa a Monotype, hasta comenzar Remotely con un enfoque distinto. Además, Pau vive en Nueva York y nos comparte sus impresiones sobre el ecosistema startup de la Gran Manzana, en comparación con el de Sillicon Valley. El recorrido por la actualidad nos lleva a comentar la adquisición del proveedor de mensajería de vídeo Loom por casi 1.000 millones de dólares. Debatimos también sobre el controvertido manifesto tecnooptimista de Marc Andreessen y César vuelve con su corner de producto.

Jennifer Didier speaks with Rachel Meranus about how the products we all love get from one place to the next.  She shares about the industry itself and how women have been making an impact.  More about Rachel Meranus: Rachel Meranus, CRMO, Transfix Rachel Meranus is the Chief Revenue and Marketing Officer of Transfix. Rachel has spent the last two decades leading marketing and communications across a variety of venture-backed B2B SaaS companies in the CommsTech, MarTech, and AdTech sectors. Rachel's expertise lies in building high-performance marketing teams; establishing go-to-market strategies, processes, and infrastructure to create long-term scalable growth; developing cross-departmental alignment to drive opportunity and accountability across sales, customer success, product, and marketing; understanding the market and the customer through primary research; building differentiated, empathetic, and trusted brands; and managing multi-million dollar marketing budgets.    She has built and led marketing teams most recently as CMO at Botify, an enterprise SEO technology company, CMO at Olapic (now Olapic by Social Native), a leader in visual marketing technology, CMO at MediaMath, a leader in AdTech, and SVP at PR Newswire/Cision. Rachel is a native New Yorker hailing from the Upper West Side who now lives in Montclair, NJ with her husband, two children, and a 15 lb cockapoo. When she is not marketing high-growth brands or acting as an Uber driver for her two teenagers, Rachel can be found swinging kettlebells or doing yoga.

According to a recent survey of global consumers, 52% of respondents have mentioned a brand on social media. 48% of respondents have purchased a product after watching a brand video. And 34% who follow influencers have discovered a new brand from their posts. Today's buying journey is fragmented, and to succeed, brands need a new approach to visual content. In this session, Bill Connolly, head of content at Olapic, by Monotype, will share more insights from the report and discuss digital strategies that can help your team better engage and convert your most loyal customer audiences.Check out upcoming DigiMarCon Digital Marketing, Media, and Advertising Conferences & Exhibitions Worldwide at https://digimarcon.com/events/

Helaine Knapp is Founder & CEO of CITYROW, the fitness phenomenon that focuses on smart fitness for the modern consumer. CITYROW pairs rowing with strength and mobility exercises – creating a workout that works. But a workout only works if you do it, and consumers today need choice, motivation and accountability. CITYROW clients can take classes at any one of our studios nationwide, from the comfort of their own home via on-demand classes, and everything in between. It's top-notch programming combined with giving consumers the ability to participate when, where and how they want – giving CITYROW the ability to reach and impact more consumers. Prior to CITYROW, Knapp, spent a number of years climbing the corporate ladder in media and participated in two SaaS tech exits – Buddy Media (sold to Salesforce.com for $800MM in 2012) and Olapic (which sold to Monotype for $120MM in 2016). During this time, Knapp fell in love with group fitness. But, years of spinning and bootcamp classes left Knapp with lower back pain and minimal results. She set out to find a better and smarter way to maximize results and still enjoy group exercise. Here she uncovered a tried-and-true fitness tool, the rower. Knapp saw the opportunity for a smarter approach to fitness and thus CITYROW was born.   LINKS: https://cityrow.com/en-us/ INSIDETRACKER - Gift cards and clothes are impersonal and expected… so why not get your loved ones a gift that is truly special and unique to them. This Black Friday, save $200 on InsideTracker's Ultimate Plan—the most comprehensive way to get personalized insight into their body's wellbeing. Claim this offer HERE. ​ THE FITTECH CLUB - Brought to you by my good friends at the FitTech Summit, Europe's leading conference devoted to fitness and health technology, The FitTech Club is a unique offering entering North America. For those in fitness & health technology, the FitTech Club brings thought leaders together to inspire them: by making the right contacts at the right time and giving insights to the industry's most relevant and current trends. Equal parts accelerator, mastermind, investor group, and consultancy, I urge you to learn more HERE  

En este capítulo hablamos con Jorge Bestard, Head of EMEA en Canva for Enterprise, sobre cómo escalar las ventas B2B en un modelo SaaS.• Las notas del episodio con enlaces e información adicional en: https://producthackers.com/es/podcast/disparando-ventas-b2b-saas/

RESUMEN Marc Antoni Macià entrevista a Pau Sabria, cofundador de Olapic, empresa adquirida por Monotype en 2016 por 130 M$. En este episodio, Pau nos habla de las diferencias entre emprender en EEUU o Europa, su vida después de la venta por 130 M$ de Olapic, su portfolio de inversión, ¡Y mucho más! DESCRIPCIÓN DEL PODCAST En el episodio número 34 de “Hablando con líderes” hablamos con Pau Sabria, emprendedor, inversor y cofundador de empresas como Remotely u Olapic, ésta última vendida por 130 M$. Después de dejar su carrera como consultor en BCG y cursar un MBA en Columbia Business School, Pau se embarcó en el proyecto de Olapic junto a José de Cabo y Luis Sanz. Tras unos primeros años de adaptación, crisis, cambios y un gran crecimiento, Olapic fue adquirida por Monotype por 130 M$ en 2016. Desde entonces, Pau ha seguido viviendo y desarrollando su carrera profesional en Nueva York, ciudad en la que emprendió por primera vez, aplicando todos los aprendizajes de su experiencia con Olapic. Actualmente, Pau dedica su tiempo a invertir en otras startups y a su nuevo proyecto, Remotely, que facilita las herramientas necesarias para poner en contacto a empresas de EEUU que buscan talento con developers de Latinoamérica. En este episodio hablamos con Pau sobre: 00:00:55 - Dejar una carrera en consultoría para formarse y emprender 00:14:15 - Sus aprendizajes como emprendedor con Olapic y la importancia de la consonancia entre el equipo fundador 00:33:28 - Emprender en España y en Europa vs. emprender en EEUU 00:40:28 - La vida después de la venta por 130 M$ de Olapic: Inversión y aprendizaje 00:55:47 - El atractivo de invertir en proyectos con impacto positivo 01:02:00 - Su visión e inversión en Crypto 01:10:45 - Emprender de nuevo con Remotely 01:22:20 - Conciliación entre paternidad y ser emprendedor 01:27:40 - Recomendaciones de libros para emprendedores ENLACES DE INTERÉS

The Keys to Intrinsic MotivationHow we can stop waiting for external factors to kick us into high gear and find the power within to push us towards our goals.EPISODE QUOTE:“Those that know this is a calling and believe so deeply in what we're doing, and the communities they are building, and the people that they are literally changing are the ones that are going to come out of this. If you survive, you win. But it is not easy to survive.” — Helaine KnappGUEST BIO:Helaine Knapp is the founder of CityRow, an in-studio and at-home rowing experience that is exploding all over the country. An expert in intrinsic motivation, Helaine realized that the only workout that matters is the one you actually complete, so she built the power of choice, motivation and accountability into CityRow— with incredible results.Prior to launching CityRow, Helaine worked in media and participated in two high-profile tech company sales: Buddy Media's $800M sale to Salesforce.com and Olapic's $120M sale to Monotype. A longtime proponent of group fitness, Helaine launched CityRow six years ago and it now operates 20 studios with over 60 planned nationwide while also helping innovate the in-home, on-demand rowing fitness space.Learn more about Helaine & CityRow:CityRowHelaine's LinkedInForbes Profile on HelaineOPENING MONOLOGUE:After spending years climbing the corporate ladder, Helaine Knapp left the world of publishing for startup life. Group fitness was her outlet, and after a major physical setback, Helaine persevered and went on to found CityRow, an in-studio rowing fitness experience that has scaled massively across the United States, both in-studio and in people's homes. Helaine has been featured as a business leader and wellness expert on Today, Women's Health, ABC, Vogue, Yahoo! Finance and People, and she's done it all by unlocking the power of her intrinsic motivation— and helping others unlock their own.CORE TOPICS + DETAILS:[8:02] Getting Tactical About InnovationInnovative thinking doesn't just happen. You need to create the space and environment for it.How often do you take time out from the day-to-day emails and to-do lists and reset your priorities? Innovative thinking won't make time for itself. You have to make time for it and dedicate your mind and the resources of your team to fostering that innovation even when it seems like you're drowning in the day-to-day.--[14:39] Ideas Are Hard. Bringing Them to Life is HarderHow do you have the courage to execute on ideas?The idea-generating process is the fun part. But how do you execute on that idea? The key is to move one decision at a time. Don't focus all your energy on your massive, ten-year, multibillion-dollar point on the distant horizon. Focus on what needs to happen today and go from there.--[21:00] How Do You Know You're Doing What You Love?Gauging how you feel about the way you spend your daysEach day take stock of what you're doing and how you feel about what you're doing. Sometimes you can like something that is also draining of your energy. Find out where everything sits in relation to whether you love it, hate it, or tolerate it, then adapt your life and career to add more to the buckets you love and remove things from the buckets you hate or only tolerate.--[26:19] What's Your Why?Helaine explores why she does what she does so wellIf you're going to jump into something vulnerable like entrepreneurship for money, fame, or a title, you're going to lose your way. For Helaine, the goal was to help people move their bodies in a better, smarter way for lifelong health. Your personal ‘why' may be something different, but you have to begin the journey of finding it now— not simply wait for it to show up somewhere along the way.--[37:17] From Job to CareerExploring the most difficult leap in professional lifeWondering how you can find a career that could turn into a calling? Get to know yourself first. Think about your strengths and weaknesses. Be real with yourself. Then use that to shape the way you spend your days. Get a sense for who you are, and you'll end up with a sense of what you're meant to do.--[42:31] The Core Tenets of CityRowHelaine talks about why guiding principles are so important in life and businessAt CityRow, Helaine believes in following a set of core tenets that lead her and everyone at the company. They include accessibility, scalability, and a culture that makes people proud to work there. If you're leading a team, an organization, or simply your own personal mission, identify your core tenets. Get clear and explicit about what they are. Then use them to guide you forward.--[50:08] Double Down on Strengths or Correct Weaknesses?There's no right answer, only the right answer for youIt's a time-honored question: is it better to home in on our strengths and help them power us or work on our weaknesses to fill out our capabilities? Helaine believes in a hybrid approach, which involves doubling down on strengths but also surrounding ourselves with people who are strong where we're weak, effectively filling those gaps with the skills of others. But to do this takes awareness. Take the time to identify your own strengths and weaknesses, even if it may be uncomfortable at first.--[53:57] Helaine's Final ThoughtsThe queen of rowing's take on the topic of optimizing for happinessSometimes the simplest answers are the truest. Helaine's advice: do what makes you happy. Discover your strengths, find your intrinsic motivation, and pursue the things you're truly passionate about. Life's too short to do anything else.RESOURCES:[00:28] Purpose Labs[01:10] CityRow[25:21] Inc Magazine Article on Helaine & CityRow[41:15] Good to Great and Built to Last, by Jim Collins[46:05]Brené Brown[56:10] High-Performance Team ScorecardMAKE A PLAY:Let's score where we stand on our purpose, choice, progress, and impact. This scorecard can be downloaded at www.PowerOfPlayingOffense.com. Scroll to Book Resources and click on the High-Performance Team Scorecard. This will serve as your guide for today, the next 30 days, and beyond. You'll be able to pinpoint exactly how effectively you're pursuing your true purpose, sense of choice, personal and professional progress, and the positive impact you're making on the world. It's a great way of taking action on the goals that matter most to you.  Want to keep making the right plays? Subscribe to Playmakers now.Check out more episodes and content on the Playmaker's website.Follow Helaine:LinkedInTwitterInstagramCityRowFollow Paul:Playmakers PodcastThe Power of Playing OffenseLinkedInFacebookTwitterInstagramYoutubeSHOW SPONSOR:Audible: Interested in leveling up and lifelong learning? Then what's better than a free audio book and 30-day free trial when you visit audible.playmakerspod.com? With over 200,000 titles to choose from, there's no limit to what you can explore and learn on Audible.TRY AUDIBLE TODAYABOUT PLAYMAKERS: IMPACT UNLEASHED:Playmakers: Impact Unleashed is an all-access pass to the game-changers of today and the history makers of tomorrow. The show looks past the trophy cabinet and features a no-BS, inside look into the world of comeback, transformation, and impact unearthing practical tools and mindsets that we can all leverage to make a play in our own lives and careers.Take a seat at the table with leadership expert, sports industry veteran, personal transformation coach, purpose igniter, and your host Paul Epstein in this inspiring, yet immediately actionable podcast. From stories of total defeat to the thrills of unimaginable achievement to the practices of mastering the inside game, each show will share a high-energy, prescriptive blueprint to unleash impact and drive success, significance, and purpose no matter your starting point.Meet Paul at the 50 and make a play together!Learn more at: PlaymakersPod.comABOUT MOTOWN PODCAST STUDIOS:In Detroit, history was made when Barry Gordy opened Motown Records back in 1960. More than just discovering great talent, Gordy built a systematic approach to launching superstars. His rigorous processes, technology, and development methods were the secret sauce behind legendary acts such as The Supremes, Stevie Wonder, Marvin Gaye, Diana Ross and Michael Jackson.As a nod to the past, Motown Podcast Studios leverages modern versions of Motown's processes to launch today's most compelling podcasts. What Motown was to musical artists, Motown Podcast Studios is to podcast artists today. With over 75 combined years of experience in content development, audio production, music scoring, storytelling, and digital marketing, Motown PodcastStudios provides full-service development, training, and production capabilities to take podcasts from messy ideas to finely tuned hits. Here's to making (podcast) history together.Learn more at: MotownPodcastStudios.comABOUT THE HOST:Paul Epstein may not be a hard charging running back on the actual football field, but his list of high-profile wins in the world of sports will have you thinking that he could be.Paul has spent nearly 15 years as a pro sports executive for multiple NFL and NBA teams, a global sports agency, and the NFL league office. He's transformed numerous NBA teams from the absolute bottom in league revenue to top-two in financial performance. He's broken every premium revenue metric in Super Bowl history as the NFL's sales leader. He's opened a billion-dollar stadium, helped save the New Orleans NBA franchise, and founded the San Francisco 49ers Talent Academy.He's since installed his leadership and high-performance playbook with Fortune 500 leaders, Founders and CEOs, MBAs, and professional athletes.Now, as Founder of Purpose Labs, keynote speaker and host of the Playmakers: Impact Unleashed podcast, Paul explores how living and working with a focus on leadership, culture, and purpose can transform organizations and individuals anywhere to unleash their full potential.Learn more about Paul at: PaulEpsteinSpeaks.comPre-Order Paul's new book The Power of Playing OffenseCREDITS:Paul Epstein: Host | paul@paulepsteinspeaks.comConnor Trombley: Executive Producer | connor@motownpodcaststudios.com

This episode was recorded at an exclusive event called PodMAX / Propelify where founders had an opportunity to share their stories and knowledge.  Special guest host Kristen Olsen of Turmeric and Tequila leads the conversation down a path of insights, solutions, and collaboration.  Join the us for our next event at www.podmax.co And grab your virtual seat for the next Propelify Innovation Festival on October 5-9 at http://www.propelify.com (www.propelify.com) Helaine Knapp Helaine Knapp is Founder & CEO of CITYROW, the rowing-based fitness company that focuses on and omni-channel approach to smart fitness for the modern consumer. Prior to CITYROW, Knapp, spent a number of years climbing the corporate ladder in media and participated in two SaaS tech exits - Buddy Media (sold to Salesforce.com for $800MM in 2012) and Olapic (which sold to Monotype for $120MM in 2016). CITYROW at it's core pairs rowing with strength and mobility exercises - creating a workout that works. But a workout only works if you do it, and consumers today need choice, motivation and accountability. CITYROW clients can take classes from the comfort of their own home via Learn more about your ad choices. Visit https://megaphone.fm/adchoices (megaphone.fm/adchoices)

Olapic no nació inmediatamente con esa intención, por el contrario, fue un camino con transformaciones, momentos de crisis, oportunidades para expandirse, y decisiones irreversibles. En este episodio, Pau Sabria comparte su vida como Cofundador de Olapic, desde su concepción hasta el momento en que optan por vender la empresa a Monotype por un valor de $130 millones. Suscríbete al canal: https://cutt.ly/itnigyt Web: https://itnig.net/

About this Episode Imagine leaving your good career to jump into the entrepreneurship boat, which is filled with uncertainties without knowing where to begin. It’s not a bed of roses, but it pays off in the end. Today we are honored to host Bradley Harrison on the show. Brad tells us how he transitioned from the army to entrepreneurship. The ups and downs and when the sweat finally pays off. Key Points of Discussion Brad’s introduction Leaving the army Brad’s journey in MIT Jumping into the entrepreneurship world Tech ideas that fascinate Brad  Key Milestones of this Episode [01:07]  Brad’s stay in the army [02:41]  Transitioning out of the military [06:07]  Joining MIT [09:12]  A taste of the entrepreneurship world [16:05]  Tech ideas that fascinate Brad [22:56]  The storage units [26:41]  The big pay-outs [29:13]  How does scout ventures work? [35:26]  Words of wisdom from Brad Key Quotes by Bradley Harrison “Get out there, go to some events in your local community.” “No investor has ever got upset that the head of sales is outperformed.” “When a management team isn’t optimally functioning, they normally have a, a person in the flow that is part of the problem.” “There’s a lot of value in getting an all cash.” “There can be good ideas that are lifestyle businesses and then good ideas that are venture back-able businesses.” “If you really want to, you know, start companies, you need to understand how they operate when they’re huge.”  About Our Guest Bradley Harrison Bradley C. Harrison is an entrepreneur and seasoned business development who founded Scout Ventures to focus on making the world a better, safer place by cultivating standout frontier technologies built by hard-to-access founders. As Managing Partner of Scout Ventures, Brad has invested in over 80 startups, including Unite US, Olapic, Signpost, ID.me, RedOwl Analytics, and Bespoke Post. Connect with Brad LinkedIn: https://www.linkedin.com/in/bradharrison/ Email: brad@scoutventures.com Blog: https://mayorbrad.com/ About Our Sponsor Navy Federal Credit Union is a member-driven credit union with over 8 million members and incredible benefits to support the financial stability of military families. Visit navyfederal.org/veteranmove for more information. To hear more about Brads’s success, download this episode now. Don’t forget to leave us a 5-star rating and review if you enjoyed the show. We would love to hear from you! Download Joe Crane’s Top 7 Paths to Freedom or get it on your mobile device. Text VETERAN to 38470.   Join the Veteran on the Move on Facebook! Check out Veteran on the Move on Facebook to connect with our guests! It’s a great place where you can stay in touch with other veterans who are transitioning to entrepreneurship.  Get updates and free gouge on the people, programs and resources to help you in your transition to entrepreneurship. Veteran On the Move podcast has published over 250 episodes. Our listeners have the opportunity to hear in-depth interviews conducted by host Joe Crane . The podcast features people, programs and resources to assist veterans in their transition to entrepreneurship.  As a result, Veteran On the Move has over 1,000,000 verified downloads through Stitcher Radio, SoundCloud, iTunes and RSS Feed Syndication making it one of the most popular Military Entrepreneur Shows on the Internet Today.            

026. Optamark | Tarang Gosalia is the CEO of Optamark. His company is an award-winning online print business, he currently consults for some of the largest companies and startups in the United States (Wayfair, OlaPic, the NFL, Draft Kings, ESPN, and thousands of companies) to streamline their print and promotional product purchasing. He has since evolved the services to also include Web/Application Development coupled with Accounting and various back-office functions. Tarang has saved his clients millions of dollars on poor manufacturing decisions by addressing manufacturing bottlenecks within the 500 year old printing industry.  He graduated from Babson College in 2009.*** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode with Tarang Gosalia, visit here. ***

  At the Adobe Summit, Alan had the opportunity to talk with Kelly O’Neill and Bill Connolly of Monotype, a foundry that is home to some of the most-recognized fonts in the world, among them are Arial, Gill Sans, and New Times Roman. At Monotype, O’Neill is senior director of product management and Connolly is director of content. During this conversation, O’Neill and Connolly discuss Monotype’s heritage, its evolution into a brand company, and the challenges and opportunities emerging technologies, VR and AR in particular, have provided. They also discuss their companies acquisition of Olapic and how that company aligns with them strategically. Highlights from this Marketing Today conversation include: The Monotype story: its history, its evolution into a brand company, and the challenges it faces in new environments. (:51) Monotype’s strategic alignment with Olapic. (3:16) Monotype has its eye on AR and VR. (8:01) Connolly and O’Neill discuss advice they’ve received, their reliance on LinkedIn for information, and their love for the creative process and contagious passion. (12:24) Support the show.

Tarang Gosalia is the CEO of Optamark. His company is an award-winning online print business, he currently consults for some of the largest companies and startups in the United States (Wayfair, OlaPic, the NFL, Draft Kings, ESPN, and thousands of companies) to streamline their print and promotional product purchasing. He has since evolved the services to also include Web/Application Development coupled with Accounting and various back-office functions. Tarang has saved his clients millions of dollars on poor manufacturing decisions by addressing manufacturing bottlenecks within the 500 year old printing industry.  He graduated from Babson College in 2009. *** For Show Notes, Key Points, Contact Info, Resources Mentioned, & the Fabulous 4 Questions on this episode with Tarang Gosalia, visit here. ***  

Today's Commexis Cast discusses the announcement of the release of Google Chrome's ad blocking update in early 2018, influencer marketing requiring "authenticity", and video being 61% of mobile app marketing. There's been a lot of discussion earlier in the year about when Google Chrome's ad blocking update will hit the browser. Yesterday, Google announced February 15th as the release date for the update. Ads will be blocked based on violation of standards set by the Coalition for Better Ads (CFBA). This includes "autoplay videos with automatic sound and prestitial countdown ads, which are full-page takeovers that activate before entering a site." If you're uncertain if your ads are meeting the conditions, don't fret. According to AdExchanger's James Hercher, "[b]eginning in January, the [CFBA] will certify publishers and supply-side networks that agree to abide by the standards and block ads to those that don't" using their Better Ads Experience Program. Aaron Baar on MediaPost breaks down new research from CITE Research, commissioned by Olapic, that discusses consumers' desire for "authenticity" in influencer marketing. Baar explains, "42% said 'authenticity' was a top reason for trusting an influencer," though that may make brands who wish to control their message more a bit uneasy. For those brands, however, it's important to remember that "nearly a third (31%) said they have purchased a product or service based on social influencer content. Additionally, nearly a quarter said they have made a recommendation based on a post." So, maybe letting an influencer have a little leeway isn't too bad of a thing. eMarketer's Rahul Chadha shares new data from Ad Colony that shows nearly 61% of app install marketing budget was spent on video. Specifically, "most of that—30%—was directed toward full-screen video, while 24% of app install ad spending went to social video. In-feed video accounted for substantially less than either of those, at 7%." Check the full stats in the image below. For those working on app advertising, these numbers are hard to ignore. Today's cast: Len Ward (Commexis President), Matthew McGrorty (Commexis Videographer/Podcaster), and Phillip Brooks (Commexis Lead Strategist). Join the Commexis team as we add context to these stories for the busy CMO. All the news you need to know–from our inbox to yours.

People are visual creatures, and now that consumers are socially connected at every second, it's more important than ever for retailers to tie that social behavior into their ecommerce efforts. In this episode of The Commerce Marketer Podcast, Bill Connolly, Director of Content Marketing at Olapic, talks with me about the importance of visual marketing, the benefits of earned content, the manifesting trend of the convergence of frictionless and distributed commerce and what this all means for your marketing efforts now and in the future. A few topics covered in this episode: ** What is content crunch? ** Earned content and how to use it. ** How will brands be affected by voice search? ** Changing the narrative story of your brand. ** How funny is Bill, and what exactly is a sculpin? For more information on Olapic, connect with Bill at: bill@olapic.com – 888-399-6685 – www.olapic.com You can find me on Twitter at @WhatsGregDoing

Hablamos con Luis Sanz, co-fundador de Olapic, sobre la historia de la empresa y los siguientes temas: - Cómo y por qué Olapic cambió su modelo de negocio (de vender a medios de comunicación a vender a marcas) cuando ya tenía más de $1 millón en ingresos - Cómo adaptaron el producto y la tecnología al nuevo tipo de clientes - Estructuras de pricing en modelos SaaS B2B - La importancia de, como co-fundador, reinventarte a ti mismo según crece la empresa - Gestión de equipos distribuidos: la gran mayoría de los ingenieros de Olapic trabajan desde la oficina de la empresa en Argentina - La historia de la venta a Monotype

We talk being in the air force, being a journalist, tech, customer support, and being a podcaster. Jason Viglione is a seasoned tech professional. He's been in the space since the mid-1990s and has worked everywhere from retail PC sales/repair to enterprise corporate IT to the United States Air Force. He had a brief departure from pure technology when he owned JayVig Media, LLC, a social and digital marketing agency. He currently runs all worldwide customer support, training and documentation for Olapic, a visual marketing engine SaaS company in NYC. Over the years, he's dabbled in Tech Journalism when he wrote the national technology column for Examiner.com and currently co-hosts a podcast called Spotlight: Social Marketing Gone Bad where he blatantly calls out marketers for missteps in an effort to right the ship that is the social marketing space. No matter what, he never stops creating content and connecting to people using technology. Find him and say hello! http://www.twitter.com/jayvig https://itunes.apple.com/us/podcast/spotlight-social-marketing/id1047011691?mt=2 http://www.olapic.com/

Host Dave Robertson first talks to Luis Sanz, COO and Co-Founder of Olapic. With pictures posted every second on social media, Luis explains how brands can capitalize on the pool of photos that exist and convert pictures into sales. The second guest is Sharon Klapka, Director of Business and Brand Development for Adore Me. She discusses her data-driven approach in selecting models, creating photo shoots and developing products to drive sales. Next up, Dave speaks with Brian Quinn, Principal at Dobline (part of Deloitte Consulting) and co-author of "Ten Types of Innovation: The Discipline of Building Breakthroughs." Dave's last guest is Tina Seelig, author of "Insight Out: Get Ideas Out of Your Head and Into the World."

“Your brand is the tiny moments. Not the the things case studies are written about.” Ian Greenleigh has spent his career understanding how tiny moments and shifts in access and influence can do big things. He’s used these shifts to his advantage and help brands like Bazaarvoice and The Economist Group. This week he sat down and shared his thoughts on digital branding, thought leadership, and big data on the On Brand podcast. Ian Greenleigh Ian Greenleigh is author of The Social Media Side Door (McGraw-Hill), Digital Strategist at The Economist Group, marketing consultant and speaker. Previously, he was the Director of Marketing at Olapic, and before that, Senior Manager of Content and Social Strategy at Bazaarvoice. His words and ideas have been featured in Harvard Business Review, AdAge, Digiday, U.S. News & World Report, Adweek, Mashable, CMO.com, Econsultancy, the Smithsonian Institution Archives, and in many other places, including the famous NASDAQ marquee in Times Square. As We Wrap … Recently, Stacey Miller and her team at Cision created a list of the Top 50 PR, Marketing, and Social Media podcasts. We were delighted that she included the On Brand podcast as well as several of our favorites. Thanks Cision! Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show. Last but not least … Subscribe to the podcast – You can subscribe to the show via iTunes, Stitcher, and RSS. Rate and review the show – If you like what you’re hearing, head over to iTunes and click that 5-star button to rate the show. And if you have a few extra seconds, write a couple of sentences and submit a review. This helps others find the podcast. OK. How do you rate and review a podcast? Need a quick tutorial on leaving a rating/review in iTunes? Check this out. And don’t forget that this podcast is brought to you by our Brand Driven Digital events series, learn more about the industry leading Social Brand Forum and our other trainings and workshops now. Until next week, I’ll see you on the Internet!

Thank you Katie Shea for introducing me to today's guest Helaine Knapp ( https://twitter.com/HelaineKnapp ) , founder and CEO of CITYROW ( https://www.cityrow.com/ ). CITYROW ( https://www.cityrow.com/ ) is a boutique fitness studio which started in New York City that specializes in a total body, high-intensity, low-impact workout using a water-based rowing machine and strength-training exercises. They have since launched Cityrow go, taking the boutique rowing experience into your home with on demand classes. I highly recommend following her on twitter @HelaineKnapp ( https://twitter.com/HelaineKnapp ) A few books that inspired Helaine: The Four Agreements ( https://www.amazon.com/gp/product/1878424319?camp=1789&creativeASIN=1878424319&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Don Miguel Ruiz Shoe Dog ( https://www.amazon.com/gp/product/1501135929?camp=1789&creativeASIN=1501135929&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Phil Knight Good to Great ( https://www.amazon.com/gp/product/0066620996?camp=1789&creativeASIN=0066620996&ie=UTF8&linkCode=xm2&tag=theconsumervc-20 ) by Jim Collins Questions I ask Helaine: * Let's begin before you became an entrepreneur. How did your experiences at Olapic and Buddy Media help you as a founder? * What was your attraction to fitness and athletics? * What was the insight the led you to founding CITY ROW? * Why rowers? * What were some of the biggest hurdles when starting out? * Why did you decide on the franchise model? * Since we haven't discussed the franchise model on this show before, could you walk us through some of the innerworkings? * How did you think about growth? * What led you to create CITY ROW Go? * What were some of the biggest challenges when you decided to introduce this product? * What has been some of the challenges with the roll out? * What has been some of the effects of COVID? * How do you think about the future of the in store rowing experience once we all have the vaccines and people are able to work out in studios and gyms? * Walk me through your fundraising process. * What was the biggest hangup from investors? * People invest in what you know * What's one thing you would change about the fundraising process? * Not so much of a dance, wish more of a equality * What's one book that inspired you personally and one book that inspired you professionally? * What's the best piece of advice you've ever received? * What's one piece of advice for founders?