Event Manager Podcast by Skift Meetings

On this episode of the Skift Meetings Podcast, we delve into the transformative impact of artificial intelligence on the events industry while emphasizing the enduring importance of human connection. This episode — recorded live at Event Tech Live London — features Colja Dams, Co-CEO of VOK DAMS, in conversation with Miguel Neves, Editor-in-Chief of Skift Meetings. As CEO of VOK DAMS, Dams brings a unique perspective on how technology is reshaping event experiences without compromising their fundamental purpose: bringing people together meaningfully. The conversation explores the fascinating intersection of cutting-edge AI capabilities and traditional event management principles, touching on everything from attention spans in the TikTok era to the future of mindful events. Dams's insights, drawn from his company's extensive experience managing thousands of events annually and their recent partnership with Cvent, reveal a nuanced understanding of how AI can enhance rather than replace human expertise in the events industry. Key Discussion Points: Attention Spans and Event Design: The decreasing attention span of modern audiences is reshaping event formats, moving away from lengthy sessions toward impactful 20-minute presentations while still maintaining opportunities for deep-dive content through masterclasses and breakouts. Personalization and Human Curation: While AI can help with personalization, human curation remains crucial. Some events are now offering specialized guided experiences for VIP attendees, creating "events within events" that maximize value through human expertise. Data-Driven Decision Making: AI and automation are transforming event management by providing comprehensive data analysis capabilities, helping organizers make informed decisions from strategy to execution while learning from past events' successes and failures. The "Burger Model" of AI Implementation: Successful AI integration requires human input at both ends of the process - initial prompting and final editing - similar to how smartphone photography still benefits from human expertise despite advanced AI capabilities. The Future of Mindful Events: While digitization continues to advance, the future of events lies in creating meaningful personal connections. Technology should enhance rather than replace these human interactions, focusing on generating valuable in-person experiences. Dams emphasizes that while AI and automation are transforming event management, the human element remains crucial for creating meaningful experiences. The future lies in finding the right balance between technological efficiency and personal touch. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Subscribe to @SkiftMeetings and never miss an update from the meetings and events industry.

What happens when AI meets authenticity in the meetings world? As we unpack 2024's most significant shifts - from game-changing acquisitions to unprecedented cost pressures - the Skift Meetings editorial team reveals how these developments are catalyzing a fundamental reimagining of events for 2025. Drawing from our comprehensive Skift Meetings Megatrends 2025 report, we explore how today's challenges are spawning tomorrow's innovations: multi-generational event design that spans Gen Z to Boomers, mental health-conscious programming that's reshaping attendee experiences, and sustainability measures that are no longer optional but business-critical. Join us as we connect the dots between 2024's lessons and the transformative solutions emerging for 2025. Read the full Skift Meetings Megatrends feature now. Connect with Skift Meetings Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ WhatsApp: https://whatsapp.com/channel/0029VaAL375LikgIXmNPYQ0L/ Subscribe to @SkiftMeetings and never miss an update from the meetings and events industry.

This episode of the Skift Meetings podcast tackles a pressing question: As much as our industry has become consumed with promoting wellness at events, are meetings actually integrating these practices? Skift Meetings editor Barbara Scofidio and executive editor Andrea Doyle are joined by Kelly Bishop, founder of Wellevate Experiences, to explore the gap between wellness ideals and real-world applications. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

Join us for an in-depth look at IMEX America 2024, the latest edition of the largest trade show dedicated to meetings, events and incentive travel professionals. With over 15,500 attendees and 86,000 meetings, this year's IMEX celebrated the global meetings and events sector. We discuss the buzz on the floor, the unique activations, and how Las Vegas' iconic landscape—amid F1 construction and city-shaping events—added to the drama. Tune in to explore everything from personalized activations to wellness sessions and why baseball stadiums are emerging as the next big venue trend. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

The nonalcoholic beverage industry is undergoing a significant transformation, driven by consumer demand for healthier and more sophisticated options. Zero Proofed is one company that is promoting this movement to redefine mocktails and promote mindful drinking.  Challenges include the high sugar content in traditional mocktails, limited menu visibility, and higher costs of premium nonalcoholic spirits. Zero Proofed's mission aligns with broader movements like "sober curious" and "mindful drinking," advocating for intentional and healthier drinking choices without the drawbacks of alcohol consumption. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

In today's episode, we're gearing up for one of the biggest events in the meetings and events industry—IMEX America 2024. Join Miguel Neves, Andrea Doyle, and Barbara Scofidio as they discuss their personal experiences, offer valuable tips for navigating the show floor, and share strategies for maximizing your time at IMEX. Whether you're a seasoned attendee or a first-timer, this episode will guide you through everything from booking appointments and networking to surviving the whirlwind of Vegas. Tune in for expert advice and a look at what's in store for this year's IMEX America! Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

In this episode of the Skift Meetings Podcast, we take a closer look at the Skift Meetings Forum, a one-of-a-kind event that brought together senior meeting planners, thought leaders, and industry experts in the heart of New York. From Seth Godin's thought-provoking keynote to groundbreaking discussions on diversity, peer-to-peer learning, and the unique venue experience at the Glass House, this episode covers all the key takeaways and lessons shaping the events industry's future. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

The highly anticipated Skift Meetings Forum is an event tailored for senior meeting planners that promises a full day of thought-provoking and industry-shaping discussions. Hosted in the inspiring Glasshouse in New York City, this forum is more than just a conference—it's a space for candid, high-level conversations about the most pressing topics in the meetings industry. From diversity and inclusion to captivating the next generations and geopolitics, the forum's carefully curated sessions bring together industry heavyweights like Seth Godin and leading CEOs to offer new perspectives and spark change. Join us as we unpack the insights, preparation, and unique approach that make this forum an unmissable event for senior planners. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

Planners need to rethink every aspect of their events—marketing, hotel and destination choices, room setups, F&B, wellness, gifting and more—with their younger attendees in mind—a candid conversation with one of the top names in event design. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

Skift Meetings editors discuss the potential implications the U.S. presidential election and the many other elections happening worldwide in 2024 could have on the meetings industry. There's plenty to consider based on previous administrations' policies on some of the most contentious topics on the political agenda.  Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

Brian Quinn, Skift's vice president of Editorial Events, shares his insights on how the Skift Global Forum brings together industry leaders for thought-provoking conversations, all within a carefully curated, single-stage experience designed to push the boundaries of travel and inspire the future. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

Skift Meetings Editor-in-Chief Miguel Neves interviews Shawna McKinley, Principal at Clear Current Consulting, discussing the impact of climate change on events and how the industry must adapt to increasing extreme weather disruptions. Ethical responsibility, institutional change, and regulatory influence are factors at play as the event industry seeks to adapt to the challenges posed by climate change. Connect with Skift Meetings LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Subscribe to @Skift Meetings to discover the future of meetings.

Two experts, Carrie Davenport and Jaki Baskow, share their tips for planning holiday parties on this episode of the Skift Meetings Podcast, including: Date Selection: Avoid major holidays; the first two weeks of December or the last week of November are ideal. Venue and Theme: Choose the venue and a theme like winter wonderland or ugly sweater parties. Food and Beverage: Custom menus, grazing tables, and holiday-themed drinks are recommended. Consider dietary restrictions and creative dessert options. Entertainment: Options include karaoke, bands, Santa (even by hologram), LED performers, and interactive DIY bars. Photo Booths: Provide visually appealing and social media-friendly photo spots. Philanthropy: Incorporate corporate social responsibility by partnering with local organizations for charitable activities. These tips ensure a festive, interactive, and memorable holiday gathering.

There's been a growing backlash against DEI programs in recent years. But for meetings and events, diversity, equity, and inclusion is still important.  For planners, the goal is to expose attendees to a wide range of viewpoints, and for everyone to feel connected – regardless of the political environment.  “We've made DEI this big scary thing,” said Dr. Brandi Baldwin, an organizational and leadership psychologist and CEO of Millennial Ventures. “You don't do DEI. Just be someone who honors differences. Be someone who is willing to show up as your authentic self and allow others to show up as their authentic self, even if they vote for a different political party than you do. That's where I think the opportunity lies,” she said on the Skift Meetings podcast. Some organizations are doing it better than others. “Some companies will say we're all about diversity, equity, and inclusion, and it's really a misrepresentation,” said Bea Boccalandro, who advises corporate boards and executives on social purpose issues. “And then there are other corporations that are less public about their DEI efforts but “are just full throttle ahead,” she said on the podcast. The urgency of DEI programs ebb and flow. After the murder of George Floyd, there was a rallying cry about the importance of these initiatives. Recently, there have been some headwinds, they said. Decades of research show diverse companies are more engaged leading to financial success. As a result, most are committed to a culture that supports DEI. For many, meetings and events are a place to start. By including speakers and attendees from different backgrounds a variety of thought will be offered.   “We've made DEI this big scary thing,” said Baldwin. “You don't do DEI. Just be someone who honors differences. Be someone who is willing to show up as your authentic self and allow others to show up as their authentic self, even if they vote for a different political party than you do. That's where I think the opportunity lies,” she said. Boccalandro cites a Pew Research Center survey in which 56% of those surveyed said that focusing on increasing DEI at work is a good thing. She admits that “DEI washing” does happen in corporate America. “Some companies will say we're all about diversity, equity, and inclusion, and it's really a misrepresentation,” said Boccalandro. And then there are other corporations that are less public about their DEI efforts but “are just full throttle ahead,” she said. What's in a Name? The Society for Human Resource Management (SHRM), the world's largest human resources organization, created an uproar when it announced it was dropping the word equity from its inclusion, equity, and diversity focus. Its new acronym is now I&D which stands for inclusion and diversity. Boccalandro says it's important not to get hung up on the terms but “the initiative and efforts behind them.” Keep it Simple Baldwin stresses that DEI doesn't have to be overly complicated. “We've made DEI this big scary thing. You don't do DEI. Just be someone who honors differences. Be someone who is willing to show up as your authentic self and allow others to show up as their authentic self, even if they vote for a different political party than you do. That's where I think the opportunity lies,” she said. Explore the business of events on our website, www.skiftmeetings.com and follow us on social media. LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Youtube: https://www.youtube.com/@skiftmeetings

Shawn Cheng, founder and lead strategist of Curious Bear Management, believes the jury is still out on whether AI has peaked in usefulness for meetings-related tasks. "It's too early to tell," Cheng said. "We're really just in some way taking a break." Cheng is an experienced events industry professional who has worked with many emerging technologies. He experiments with AI tools like ChatGPT and advocates for improving the relationship between event planners and tech providers. Cheng's skepticism towards AI's current capabilities stems from his work with the "#EventprofsBreakShit" initiative, which he has been involved with for the past four years. The project aims to create a transparent testing environment for event technology, allowing planners to provide honest feedback to vendors. First Impressions Can Be Deceiving Cheng was initially impressed by the accuracy and speed of AI-generated content, which led many, including him, to quickly adopt and implement the technology. However, the more Cheng has used AI, the more limitations he has encountered. This prompted Cheng and others in the industry to reevaluate their use of AI. Cheng sees this as a necessary transition to understand the technology's capabilities and limitations. He has become more cautious in his approach over the past year. Cheng noted that AI-generated content can lack substance and a unique voice, especially in the creative industry. He also pointed to emerging challenges about copyright and intellectual property. Despite concerns, Cheng believes there are promising applications in the meetings industry. He sees the technology's current state as transitional, with users reevaluating its capabilities and limitations. Cheng believes this pause is a healthy step in its evolution. AI Capabilities Managed by Expert Human Guides Cheng envisions a future where AI experts work with organizations to help implement the technology effectively. These experts – on staff or external – should have a deeper understanding of the technology, its capabilities, and its limitations. The AI expert would help the organization, including event planners, understand how to leverage the technology. This can take the shape of creating compelling content or graphics for specific platforms or use cases. Cheng suggests that organizations would be better equipped to address concerns about privacy, copyright, and other emerging AI-related issues with an AI expert guiding the implementation. Explore the business of events on our website, www.skiftmeetings.com and follow us on social media. LinkedIn: https://linkedin.com/company/skift-meetings X: https://twitter.com/SkiftMeetings Facebook: https://facebook.com/skiftmeetings Instagram: https://www.instagram.com/skiftmeetings/ Youtube: https://www.youtube.com/@skiftmeetings

Gerrit Jessen, Director for Germany of the Event Design Collective, shared his experience as part of a pro bono mission in Uganda, where he applied his hotel management expertise to improve the operational standards of a small hotel. Despite unforeseeable challenges and dealing with manual processes, Jessen focused on making the best of his time there to leave a lasting impact. Jessen is an experienced hotelier and event designer. He attributes much of his career success to active involvement in industry associations like MPI. He stressed the importance of investing time in volunteer roles to build networks and gain recognition. This involvement enhances personal growth and opens doors for business opportunities. Pro Bono Mission in Uganda Recently, Jessen took his volunteering to a new level by participating in a pro bono mission in Uganda through the Senior Expert Service (SES). This organization matches experts with projects worldwide that can benefit from their skills. SES selected Jessen for a mission to the Satellite One Hotel in Nebbi, a remote town in the West Nile region near the Sudanese border. Upon arrival, Jessen faced several challenges. The hotel's operations were reminiscent of the late '70s and early ‘80s, with most processes conducted manually due to unreliable electricity and limited IT infrastructure. For instance, essential tasks like stock management and guest check-ins were done on paper, and the hotel's few computers were not networked. Jessen's approach was pragmatic. Understanding the limitations, he focused on foundational improvements that could be sustained after his departure. One of his primary objectives was to enhance hygiene standards. The simple introduction of a stainless steel table in the kitchen – which was built rather than bought – was the key to separating clean and dirty dishes and significantly improved operational hygiene. Sharing Hospitality Expertise Additionally, Jessen tackled inventory management, a crucial aspect of hotel operations. He implemented an Excel-based system to help the storekeeper track stock levels more accurately and introduced the concept of minimum and maximum stock levels to prevent shortages. These changes aimed to ensure that the hotel could maintain consistent service levels without the frequent interruptions previously caused by stock rupture. Another significant aspect of Jessen's mission was educating the hotel's staff on cost analysis. He worked closely with the kitchen staff to calculate the food cost for each menu item, a previously non-existent practice. Jessen enabled the hotel to identify and promote high-margin dishes, thus improving profitability. Jessen also addressed the communication gaps within the hotel's management. He recommended changes to align the general manager's and key personnel's efforts. This included creating an organizational chart to clearly define roles and responsibilities and fostering better teamwork and accountability. Overcoming Challenges Nebbi's remote location added an extra layer of complexity. Jessen had to adapt to a significantly different pace and style of operation compared to the bustling environments found in Europe or the U.S. Despite the challenges, he found the experience rewarding. He emphasized the importance of not imposing solutions but rather adapting them to fit the local context and capabilities. Reflecting on his mission, Jessen highlighted the importance of stepping out of one's comfort zone and leveraging one's expertise to make a meaningful difference, even in unfamiliar and challenging environments. His experience in Uganda underscores the potential for experienced professionals to contribute significantly to developing and improving hospitality standards in less-developed regions. Jessen remains listed with SES and is open to future opportunities to share his expertise and drive positive change globally.

As the senior director of events for Meeting Professionals International (MPI), Melinda Burdette oversees the association's annual meetings. MPI's main events include the World Education Congress and the European Events and Meetings Conference. Planning experiences for thousands of meeting professionals can seem like a daunting task, but Burdette is well-equipped for the job. She is a Certified Meeting Professional and has worked in the medical, nonprofit, and corporate meetings and events industry. How to Think About Meetings Burdette's career has been varied. She has been a medical meeting planner, a corporate planner and a member of the Atlanta Braves' game-day staff. MPI was a logical next step. "One of the reasons I came to MPI is I wanted to give back to the industry. I wanted to teach that next generation, or the next couple of generations, or even my colleagues about how to think about meetings differently." "I am, what my CEO calls me, the head chef of chefs. It keeps me on my toes," she said. With a constant eye on future trends, Burdette calls it a pendulum swing. "I've been doing this for so long that there's probably not a trend outside of AI that I haven't already used or experienced," she said. Managing a Controlled Explosion Burdette often refers to event logistics as managing controlled explosions. Every time MPI has a face-to-face gathering, Burdette and her team are responsible for registration, housing, logistics, meeting specs, F&B, the attendee journey, exhibitors, and more. "We handle all the logistics, be that a 20 person meeting or one for 20,000." "I am, what my CEO calls me, the head chef of chefs. It keeps me on my toes," she said. With a constant eye on future trends, Burdette calls it a pendulum swing. "I've been doing this for so long that there's probably not a trend outside of AI that I haven't already used or experienced," she said. Surprising Second-Tier Cities "When we go to a mid-tier city, we're the big fish in a smaller pond. We've been doing it for many years and we'll continue to do it. We're going to St. Louis next year and San Antonio the year after that," she said. Burdette always looks to surprise attendees through the meeting's location or a new food and beverage opportunity. At least one surprise is always part of the plan. Keeping a Cool Head Burdette feels that having a sense of humor is a basic need for planners, with so many unpredictable things happening that you just can't make up. "If you don't have a sense of humor about meetings and events, you're not going to last very long because I promise you, we could make a reality show about this that would outsell any Real Housewives," said Burdette. Many of the events Burdette plans include outdoor gatherings. As excessive heat continues to impact not just the U.S. but the world, plans must be put in place to address the health and safety of attendees. Water, cooling stations and misting fans are must-haves. "I go into every one of the locations we are meeting in and say, 'What's the worst case scenario here?'" Burdette prioritizes the health and safety of attendees. "We consider the safety of attendees every step of the way: at the airport, ride from the airport to the hotel, walk from the hotel to the venues, bus situation, and convention center." Burdette doesn't let on the chaos that may be happening behind the scenes. "As the person in charge, I must remain calm, cool, and collected, at least as far as you can see, because I can promise you I'm like a duck swimming to keep my head above water."

Robyn Duda is the co-founder and CEO of RacquetX. From organizing high school parties to launching IBM's Watson worldwide, Duda has had her fair share of experience in events and trade shows, spending a significant part of her career at UBM, now part of Informa. She took the shift from consulting for brands like Visa and Coca-Cola to taking the entrepreneurial leap to leading RacquetX in her stride. RacquetX emerged from a conversation with co-founder Marco Giberti, a previous podcast guest, and a group of investors passionate about racket sports. "We have this idea, this kind of an idea. Can you help us validate it? We already have the money raised. Do you want to launch it?" Duda recounted. The challenge was to create and validate a new event platform in under a year—a task she embraced wholeheartedly. RacquetX served as a trade show and festival, bringing together various stakeholders in the racket sports industry. The event showcased different racket sports, facilitated professional networking, and even included match-making apps to foster connections. Duda focused on creating a comprehensive and immersive experience for all attendees, something she is deeply passionate about. Genuine Connections Lead to Engagement In discussing the concepts of connection, engagement, and community, Duda emphasized the importance of establishing genuine connections before engaging an audience. "I think you need to have connection before you can have engagement," she noted. Duda feels that real engagement happens only when strong connections are made, leading to strong communities. As RacquetX plans its second year, Duda's goal is to double its size in terms of sponsors and attendees. "We are working really closely to make create even more strategic relationships and partnerships now that we have a brand that's recognizable, trusted," she stated. Her vision for RacquetX is clear, aiming to elevate the event by leveraging the success of its inaugural year. Beyond RacquetX, Duda is also committed to promoting diversity in events. She previously created "Change the Stage," an initiative aimed at diversifying speakers and panelists across events. "If we don't have a diverse set of voices, backgrounds, thought and opportunity to people, we're doing the industries that we all serve a huge disservice," she explained. Duda remains an active advocate for broader inclusion and representation in the industry.

In this episode of the Skiff Meetings Podcast, we speak with Andrea Cadotto, director of sales at Visit Detroit. Cadotto sheds light on Detroit's dynamic evolution and promising future in large-scale events and urban development. Legacy and Reputation Visit Detroit, established in 1896, was the first-ever convention and visitors bureau. Detroit features many historical firsts, including the first stoplight and the first paved road. The city has continuously positioned itself at the forefront of innovation. Cadotto emphasized that this legacy provides Visit Detroit with invaluable experience and a trailblazing spirit that sets it apart. Detroit recently hosted the NFL Draft, with 750,000 visitors joining the event over three days. This event showcased the city's logistical capabilities, vibrant community spirit and enthusiasm for high-profile events. Annual events like the Detroit Grand Prix, Movement Festival, and Jazz Festival cement its reputation as an events hub. Ongoing Transformation Over the past decade, Detroit has undergone a deep transformation. The city has made substantial investments in infrastructure, including enhancements to the convention centers and improvements to the local transportation system. Both public and private investments are supporting the revitalization of the city's economic and cultural landscape. Detroit's skyline and infrastructure are witnessing significant growth, with several new developments, particularly in the hospitality sector. The recent openings of the Godfrey Hotel and the Cambria Hotel are worth noting. Also noteworthy is the highly anticipated new addition at the Hudson site — set to become the city's second tallest building. The reopening of the Michigan Central Station, now a hub for Ford's autonomous vehicle research, marks another milestone in Detroit's journey towards becoming a futuristic city. Local Community Benefits from Events The influx of events and visitors brings substantial economic benefits to the local community. Cadotto highlighted how local media partnerships and community involvement are pivotal in maximizing the impacts of hosting events in Detroit. These initiatives drive economic activity and foster a sense of pride and ownership among residents, who are eager to showcase their city's resurgence and vibrancy. As Detroit continues to redefine itself through strategic developments and a robust events calendar, it is set on a promising path. For event planners and business leaders looking for a location that offers historical richness and modern amenities, the city presents an irresistible proposition with its unique blend of grit and innovation. Visit Detroit is ready to welcome the world so that everyone can experience the city's unique charm and capabilities.

In the latest episode of the Skift Meetings Podcast, we take a deep dive into event tech based on the findings of the Skift Meetings Event Tech Almanac 2024. We explore the significant transformations the event tech sector has undergone and discuss the evolving demands on event tech and the latest solutions on offer. Major Industry Shifts The pivot to virtual event platforms during the pandemic marked a turning point for the industry. Companies like Hopin experienced meteoric rises but faced challenges that led to a decline and eventual sale of assets. Meanwhile, stalwarts like Cvent have shown resilience, maintaining their footholds amid fluctuating market dynamics. Recent movements, such as Webex's decision to stop marketing products to planners, highlight the sector's ongoing realignments. These changes underscore the industry's volatility and the necessity for adaptability among leading players. Platform Evolution This year's Event Tech Almanac focuses on a curated list of 85 key platforms across twelve different types. The concentrated analysis provides insights into essential features like integration capabilities and complex pricing models. The report also emphasizes the critical need for robust data security and transparent pricing structures. These elements reflect the sector's response to demands for greater clarity and accountability in service offerings. Data Security and Ownership Concerns Data security is more important than ever in event technology. The almanac's findings strongly emphasize robust data protection measures, a response to the growing concerns about data privacy across digital platforms. Data ownership models among different providers are crucial considerations for planners concerned with data sovereignty and security. Shared versus exclusive data rights have clear implications with potential risks and benefits. Future Trends and AI Integration Looking ahead, the integration of artificial intelligence stands out as a promising development within event technology. AI is set to play a significant role in refining user engagement and simplifying complex operational processes through automation and predictive analytics. AI will undoubtedly be leveraged to enhance event planning and execution, potentially transforming the landscape of event tech by making platforms more intuitive and responsive. Conclusion The Skift Meetings Event Tech Almanac 2024 is an essential resource for understanding the complexities and dynamic nature of the event technology sector. Available for free download, it offers a wealth of information and strategic guidance crucial for navigating the evolving market.

Ronny Coombs, a graduate of George Mason University, is exhibits manager for the American Society of Nephrology (ASN). Her main focus is Kidney Week, a medical conference that attracts 14,000 attendees and, on average, 170 to 200 exhibitors annually. Pandemic Pivot During the Covid shutdown, the ASN didn't cancel its events, just the in-person component. “Doctors still need their education and research was still happening. We had our first virtual event in November of 2020, which was difficult in another way. We were trying to learn how to suddenly become a technology expert and a user experience designer and all these other things that I had never had to do before. We really lucked out. I mean, our event went off really well,” said Coombs. “It was just a whole other different kind of difficult, it was a rough couple of years for everybody in our industry.” Impact of Visa Issues Historically, 40% of Kidney Week attendees are international. At present, that number is in the high 30%. Coombs says this is a result of visa issues. “The wait times right now are prohibitive. People can't get here,” she says. No Replacement for In-Person Events Doctors could attend virtual events during the pandemic and get their certifications. “But we found attendance at the virtual sessions was really low, whereas in person, we have rooms overflowing,” she says. AI is the Future “If you look at where we were as a society 60 years ago versus today and what that will look like over the next 20 or 30 years, the growth that'll happen, I think it's fun to watch, and I am excited to be a part of it,” she says. “I've enjoyed specifically the impact that AI has had on our industry, and me as well.” She uses it to help her with creative blocks. “AI is not going to replace us, but it is a really good space for inspiration, and that's how I typically use it,” she said. Sustainability Coombs witnessed the focus on sustainability slowing during the pandemic, but she is heartened by the recent shift back. “It's super important to me, in both my personal and professional life, that I'm being cognizant of the health of our planet,” she said. The Taylor Swift Effect Coombs has been a Swiftie since she was 15 years old. “I admire her tenacity so much. Her refusal to accept being shut down or being told this is the way that things are going to be. She's such a strong, willful individual, and she just doesn't allow herself to be muted. I've taken that a lot into my life in moments where I may have stayed quiet or allowed someone else to make a decision for me,” she explained. Swift's ability to make her fans special is something Coombs emulates in the events she plans and in her relationships. Importance of Mentors While a student at George Mason, Vicki Johnson of Vicki Johnson & Associates, which has since been acquired by Cypress Planning Group, was a guest speaker. At the end of her talk, Johnson shared her business card to continue the conversation. Coombs took advantage of the offer, and Johnson became her mentor, helping her land her first job in the industry.

In this special bonus episode of The Skift Meetings Podcast, Skift CEO Rafat Ali is joined by Skift Meetings Executive Editor Andrea Doyle and Head of Events Programming Brian Quinn to discuss the current state of conferences.  Prompted by Ali's LinkedIn post critiquing the lack of thoughtful programming, attendee experience, and speaker support at conferences, the panel explores the importance of content in driving successful events. They emphasize that while logistics and technology have improved, the core issue remains the quality of on-stage programming. Ali and the team highlight the need for event organizers to prioritize speaker experience and content curation, noting that effective conferences should focus on delivering valuable insights and fostering networking opportunities. They also discuss the role of experiential elements and the necessity of creating an engaging atmosphere to make conferences more appealing and beneficial for attendees. The trio wraps up the conversation with reflections on the evolving events landscape and the continuous need for innovation and thoughtful execution in conference planning.

Helen Bassett is senior vice president of Live and Events for Dow Jones and The Wall Street Journal. Working hand-in-hand with the Wall Street Journal's newsroom helps Bassett and her team identify what, and who, are making the biggest waves regarding how we live, work, and play.  We discussed the upcoming the sixth iteration of the Future of Everything Festival, an event where industries, innovators, and ideas intersect. It's three days of concurrent sessions and experiences happening on multiple stages, with this year's focus on key issues around mobility, artificial intelligence, equality, and sustainability. Right Place at the Right Time When she set out on her career path, Bassett wasn't familiar with the world of business events. Her first stop was a marketing role at one of the UK's leading radio stations where she learned the value of events and their power in connecting audiences.  Then it was off to Sydney where she took a short hiatus from the media industry, working at more consumer-facing brands and not-for-profits. An opportunity to head up the events team at Dow Jones and The Wall Street Journal had her packing her bags and moving to New York City, where she resides today.  Sustainability With a focus on making less of an impact on the environment, creating set pieces for the festival made from sustainable materials that are then donated is important. For example, last year's stage backdrop is now a sunshade for a community garden in Brooklyn. In addition, the stage iself is part of the garden as well.  Inspiration The Cannes Lions International Festival of Creativity is an event that inspires Bassett. “There are so many brands there activating and telling their story experientially in different ways. And I think it's so interesting to see what other businesses think is cutting edge and how they tell their story,” she says.  Many event planners attend the Future of Everything Festival for inspiration. From its design to its thought leaders, many call it a journey of transformation. 

Timothy Glanzer, CMP, is the founder and CEO of Elevated Meeting Solutions. A former banker, he spent three decades working in various MGM Resorts International properties in Las Vegas before founding his company. A full-service meetings and events company, Elevated helps with sourcing and planning gatherings for as few as 25 to around 180,000 who gather in Las Vegas for CES, the world's largest tech event. Las Vegas as an Events Destination Based in Las Vegas, Glanzer has watched the city grow into a sports and entertainment capital, including being the main stage for Super Bowl LVIII, the city's first time of hosting. This came months after the city hosted it's F1 event, with Glanzer and his team producing an experience for 650 VIPs during F1 last year in Las Vegas.  Wellness a Must-Have Self-care is not something Glanzer takes for granted. Wellness must be a priority, not a side conversation, he says. His company has created the Elevated Wellness platform which is a 360-degree immersion of the senses designed to provide a healthy meeting environment.  Glanzer Leads by Example When Glanzer brings on a new team member, he stresses the three Vs — your voice, vision, and value. “There's no greater asset than your team and you really have to put in the effort and it takes time and you have to prioritize your time around them,” he says.  Being Accountable   Glanzer has both a personal and professional advisory board from all walks of life. He reaches out to his professional advisory board all the time on any type of decision regarding Elevated. Another advisory board helps him in his personal life. Glanzer has a long tenure of involvement in the meetings and events community where he has been a CMP since 2000. He currently sits on the EIC CMP Governance Committee as Past Chair, is part of the SITE Mountain West Chapter Events Committee, and is active in the UNLV Hotel School Mentor program.

Bonnie Grant is the executive director of PHL Life Sciences, a division of the Philadelphia Convention and Visitors Bureau (PHLCVB). She is proud of her work in helping Philadelphia generate economic impact and employment opportunities. Her role involves sales and supporting associations in planning their meetings, including site visits and media strategies. She is passionate about connecting the life sciences and hospitality in her hometown. Grant began her career in higher education as a public relations professional, where she helped recruit students and position educational institutions. She then moved on to work under two mayors for the city of Philadelphia, where she was responsible for special events, festivals, and parades. She also worked for the Philadelphia Eagles, running community initiatives and events for a few years. Eventually, she joined the Philadelphia Convention and Visitors Bureau, specifically for their Business Development Division for PHL Life Sciences. Her role there is to market the city as a destination for life sciences meetings. Life Sciences' Unique Challenges While life sciences is a popular sector for destination marketing organizations to focus on, Philadelphia has taken it up a notch by creating a separate division complete with an advisory board. PHL Life Sciences not only promotes the city as a meeting destination but also highlights the advances of the local life sciences community. The scope of life sciences is broad, as is the range of associations that run meetings in the city. From citywide conferences led by professional teams of planners to smaller meetings run by volunteers or assistants, PHL Life Sciences is there to help. Unique Destination Opportunities Grant enjoys bridging life sciences and hospitality and seeks more opportunities to showcase the city's assets to attendees and leadership. Where possible, she pushes for dedicated sessions to explore the destination's offerings. One of many venues she invites attendees to explore is the Barnes, a museum and education space that houses the impressive collection of impressionist art collected by Dr. Albert C. Barnes. Dr. Barnes co-invented the antiseptic Argyrol and later became an art collector and sponsored artist William Glackens to purchase art in Europe. Looking to the Future Grant is confident that Philadelphia will remain a premier destination for life science meetings and events. She will continue actively looking for ways to streamline the RFP and destination selection processes. PHL Life Sciences is focused on connecting local resources with scientific minds and removing logistical challenges so that meetings and events in Philadephia can be memorable experiences.

Not many can say they grew up in the events industry, but Gregg Talley can. He has been at it for more than four decades. Gregg H. Talley is the chief executive officer of Talley Management Group, an association and event management firm that works with U.S. national global associations. Talley also has an affiliated association and event management firm in Africa. With a degree from Georgetown University's School of Foreign Service in International Relations, he utilizes those skills to manage and consult with national and international organizations and boards. Talley has personally managed hundreds of events globally for associations, societies, corporations, and fraternal organizations. One of his largest convention events is the 50,000+ attendee International Convention of Alcoholics Anonymous. All in the Family Talley's father, who had been a 25-year employee of Mobil Oil, was contacted by a high school classmate who was publishing major medical journals. He was also tasked with managing their associations. This led to him starting one of the earliest association management companies, and Talley remembers dinner conversations focused on its inner workings. While attending college in Washington, D.C., Talley helped out whenever the company that had become the largest medical association management company in the country was running an event in town. The Value and Impact of Business Events Meetings and conventions have a huge global impact, both economically and socially. Talley describes the industry's evolution from contracts jotted down on the back of napkins to today when a 25-page contract for a small meeting is not unusual. Global business is one of Talley's focuses. Talley highlights the social impact of associations and events and advocates for transformational change, economic development, and social progress, particularly in underserved communities and regions. One Voice Talley expresses his frustration that the industry hasn't come together to speak with one voice globally. AI The prevalence of AI is forcing companies to define why they exist, he says. People are Attending Less Events Attendees are more discerning about the events they attend. What surprises him is that there is no more focus on event redesign with this fact in mind. Data Mining Talley believes the industry is not mining enough data to understand the audience and their wants. Global Strategy Talley sees one of the defining issues for the industry as being how the Global North and South are integrated. The need for a global pricing strategy to address disparities and promote inclusivity across different regions is discussed, reflecting the importance of equity in event planning. Leadership qualities, including curiosity, accountability, and building human connections and communities, are important to Talley, as is fostering a culture of learning and innovation.

Joe Rivers is the director of experiences and partnerships for Czarnowski Collective, a group of studios that have come together to provide event production, fabrication, and trade show agency services. Rivers discusses his journey as an event professional, starting as a brand ambassador and tour manager before transitioning into business development. He emphasizes the importance of experiential marketing and the value it brings to brands and agencies. Rivers also talks about event planning, production, and execution and the importance of engaging all five senses in experiential activations. His travels also influence the experiences he creates as he has explored 29 countries and 36 states. Rivers believes that events will become more focused on individual experiences and that brands will continue to hold their own events to create a stronger connection with their audience. He also discusses the impact of AI on the industry, the challenges of sustainability, and the importance of gratitude, patience, and adaptability in leadership. Chance Led to Events Industry Serendipity is how Rivers is connected to the events industry. He landed a job as a brand ambassador for Budweiser, working with the Clydesdale horses. He also was a tour manager for Cupcake Vineyards Wine and manned a mobile bar with its wine on tap that would be set up at food and music festivals. In 2019, he transitioned into the business development side of events. The Importance of Why He shares his experiences with others, highlighting activities that impress him and explaining why. At this year's SXSW, he was taken by Tide Detergent's activation, which featured a bar themed around Tide's newest product, a fiber tile called Tide Evo. The experience invited guests to touch and feel the product simply but creatively and effectively. Risk Can be a Good Thing As the industry evolves, Rivers predicts events will continue to be geared toward individual experiences. In addition, brands will increasingly create their own events. An example is Tesla, which has owner events. If he could change one thing in the industry, it would be risk-taking. According to Rivers, events should stir four emotions: love, fear, hope, and nostalgia. Gratitude is another emotion that has helped Rivers.

Visit Phoenix is redefining its role in the community. It is positioning itself as a key player in economic development through strategic storytelling and event management. Lorne Edwards, chief sales officer at Visit Phoenix, highlighted the organization's commitment to driving visitation and showcasing Phoenix's unique cultural narrative. Behind the Scenes of the Super Bowl Hosting the Super Bowl required extensive preparation behind the scenes, making it the standout experience for the Visit Phoenix team. Edwards recounted the emotional impact and pride of executing such a prestigious global event, emphasizing the meticulous planning involved. Shifting Planner Conversations to Intellectual Capital The dialogues between Visit Phoenix and event planners have evolved significantly. There is now a greater emphasis on intellectual capital and immersive experiences over mere logistics. Jane Vukovich, director of destination services at Visit Phoenix, agreed that integrating the destination's culture and intellectual strongholds into events has become a priority. Collaboration Is Key Reflecting on the pandemic's impact, Edwards expressed the necessity for enhanced collaboration within the meetings industry, calling for transparent conversations and joint efforts to elevate the industry's profile. The goal is to foster partnerships enabling the city to leverage its intellectual and cultural assets during events fully. Through innovative storytelling, attention to detail in massive undertakings like the Super Bowl, and a shift towards integrating intellectual capital into events, Visit Phoenix sets the bar for destinations eager to make a lasting impact on visitors and residents alike.

Rob Adams, the CEO and owner of Bishop-McCann, has a storied career that took a dramatic turn from a 12-year stint at tech giant Microsoft to the helm of a premier events company. Adams' transformation journey reveals some profound insights he's gathered along the way. From the simple yet profound mission of creating joy to savoring unique experiences and benefiting from the mindset shift of younger generations, Adams sees a bright future for the meetings industry. From Tech to Events Adams started his career in events with a remarkable transition from a 12-year tenure at Microsoft. Adams enlightened listeners with his decision to shift gears, a move that left his colleagues perplexed. Adams' rationale for such a change was steeped in potential rather than just parties. Creating Joy Bishop-McCann's mission statement — 'We create joy' — might seem simplistic in wording, yet it embodies the company's profound impact on its clients. Adams stressed the significance of this mission and emphasized the pivotal role of joy. Savouring the Experience Adams also revealed a personal practice he maintains during events: taking a solitary moment to create a "mental picture" capturing the essence of the gathering, a practice that encapsulates the fleeting beauty of human interaction and celebration. Events: A Trilogy of People, Moments, and Memories Adams eloquently distilled the essence of events into three elements: people, moments, and memories. This philosophy underscores the sensory richness of events, an experience Bishop-McCann strives to perfect. By accentuating the individual attendee experience, Adams envisions a future where events are tailored to create lasting, positive impressions for each participant. Generational Influence: A Forward-Thrust for Industry Change According to Adams, younger generations have become catalysts for transformative change across the meetings industry. Their demand for balance, transparency, and defined career development have become benchmarks that benefit all workers. Bishop-McCann has embraced these changes, instituting policies like unlimited vacation, which Adams acknowledges were "influential" and accepted as a boon by all age groups within the corporation. The Benefits of Competitor Collaboration Adams wished for the meetings industry to emulate the collaborative spirit demonstrated during the COVID-19 pandemic. Encouraging an open exchange of ideas among competitors could, in Adams' view, drive collective improvement and innovation within the industry, a sentiment that resonates with Bishop-McCann's inclusive and progressive ethos.

What does it take to thrive in the high-stakes realm of event planning? Gianna Gaudini, a seasoned event strategist with a dazzling track record, divulges her insider knowledge on steering a purposeful career course, educating the next wave of event maestros, and why a sommelier certification could be more useful than you'd think. It's not all spreadsheets and venue bookings; Gaudini argues that self-preservation isn't just a buzzword — it's a business strategy. She makes the case that in the fast-paced world of events, personal well-being is not just beneficial but crucial for long-term success. A Deliberate Path to Success Gaudini did not stumble upon her career by chance. With a career spanning over two decades and involving powerhouses like Google and SoftBank Vision Fund, Gaudini emphasizes the importance of an intentional approach to professional growth within the industry. By setting clear objectives and persistently learning new trends, such as integrating AI into events, she illustrates the blueprint for intentional career progression in event planning. Educational Offerings In 2019, Gaudini published The Art of Event Planning, hoping to craft a resource that would be both instructive and engaging. Not resting on her laurels, she expanded her teachings into a course in 2021 — an "evolution" of the book adapted to new challenges post-COVID. This course*, designed with real-world applications, bridges the gap for those aiming to advance their event planning expertise. *(Use code GiannaVIP at checkout for a special discount) Seeking Complementary Skills Gaudini's advice stretches beyond the boundaries of conventional event planning. She has a Court Master Sommelier certification and an interior design certification. These alternative skills amplified her event planning capabilities and enriched her ability to connect with various aspects of her work. Emphasizing that such certifications can complement careers in event planning, she advocates for dynamic, interdisciplinary approaches to professional development. Staying Cool Under Fire Stress is a familiar companion in the event planning industry. Yet, Gaudini masters calm under pressure, turning potential panic into a razor-sharp focus on solutions. She recounts pivotal moments of crisis management with high-profile figures and the eleventh-hour changes she successfully navigated. She believes in the power of a positive attitude and a strategic mindset to pull through challenging situations. Conversing with Corporate Giants Gaudini shines a light on the art of corporate communication, especially when dealing with C-suite executives. Learning to speak at the "right altitude" — focusing on the overarching business impact rather than the minutiae — has been key to her success in convincing leadership of an event's value. The Essentiality of Wellness in Event Planning Asserting self-care as a strategic move, Gaudini emphasizes the significance of wellness in the industry — for both planners and attendees. Adequate sleep and self-care, in her view, are not luxuries but necessities that enhance performance and result in better-crafted events. For her wellness is essential for personal health and professional excellence.

Last month, the Consumer Technology Association (CTA) made waves in the events industry with the elevation of Kinsey Fabrizio as president. She joins longtime CEO Gary Shapiro at the helm of CTA, which owns and produces CES, following a meteoric rise over the past fifteen years.  Her journey with CTA began in 2008 when she joined the membership department. She ascended through the ranks learning the ins and outs of the organization. CES is iconic. Its 2024 iteration included 138,000 attendees and 4,300 exhibitors from 161 countries. Fabrizio started in the industry working for Smithbucklin, where she learned the inner workings of associations. She then joined the Consumer Electronics Association, the former name of CTA. That was over a decade ago, and Fitbit was all the rage. She went on to revise membership and dues and was tasked with running the CES sales team. All the organization's revenue was reported to Fabrizio. While many perfected sourdough bread recipes, Fabrizio was studying. She used the pause to get her MBA from the University of Maryland Global Campus. “I love AI. Specifically, for the live events and meetings and conferences industry, I think AI is going to give attendees a more personalized and unique experience. For a big show like CES, it's going to help attendees be more efficient and understand who is there and who they want to see. I think the business intelligence that AI will unlock is going to be very powerful,” she said. Many traits have helped Fabrizio in her journey to the top. One of the most important is her ability to build relationships with everyone. Fabrizio is a member of Robin Sharma's 5am Club. She feels this morning routine has helped her maximize her productivity. CES is committed to Las Vegas through 2048. The show utilizes about ten hotels, three of the city's largest convention centers and more.

Nicola Kastner is one of the rare people who intentionally entered the events industry. The founder of The Event Strategist, a boutique consultancy firm, she helps her clients optimize their event experiences to drive bottom-line results. Before creating The Event Strategist, Kastner was the global vice president of event marketing strategy for SAP, a market leader in enterprise application software. She recently discussed the importance of data in event strategy with Skift Meetings at the Future of the Events Industry 2024 virtual summit. Light Bulb Moment Kastner studied hospitality at university, and when she took a course about incentive travel, a light bulb went off for her. After graduating, she worked on the hotel side at a destination management company. Later, she joined Maritz, where she helped run incentive travel programs for 12 years. Attending a conference, Kastner took a course about event strategy that changed the course of her career.  SAP Sapphire Shines When asked what event she has planned that she is most proud of, she says SAP Sapphire 2019 in Orlando. This SAP flagship event included 25,000 attendees, 35 workstreams, and 120 content team members alone. In total, 5,000 employees worked on it. In addition, the conference strategy was led by data. Data Geek According to Kastner, not much can't be figured out with a pivot table. Now, with the addition of AI, her pivot tables are even more in-depth. She is leaning in to understand all the nuances of AI, which she says will change the work. Being so data-driven has been a differentiator in her career, she says.  Learning From TED Last year, Kastner applied and paid out of her own pocket to participate in the TED conference in Vancouver. It was worth it, and she was very impressed. Before she even got onsite, she had a feeling of belonging from a WhatsApp group created for first-timers.  Big Difference Between the Business of Events and the Events Business She said that event professionals tend to focus on logistics, not the business of events. And those are two distinctly different things. 

The world of association management is evolving, and Thomas Reiser, the executive director of the International Society on Thrombosis and Hemostasis, is at the forefront of this. Reiser sat down with Skift Meetings to share his insights on what is shaping the future of associations and events in a post-Covid-pandemic landscape. "The traditional membership value is diminishing," Reiser candidly reveals, pointing to the challenges facing associations worldwide. This captures the seismic shifts that have prompted organizations like ISTH to reassess and retool their value propositions to members. This episode covers: Reiser's varied and international career spans multiple association management roles, including his current role. He has implemented major shifts, including shifting from a biennial to an annual congress and insourcing almost all event-related roles. We discuss the importance of the real role of medical societies, which is ultimately to improve people's lives We delve into the importance of public-facing initiatives such as World Kidney Day and World Thrombosis Day, both of which Tom was involved in launching. How Tom and ISTH work with suppliers as consultants and true partners And finally we look at the key trends that Tom sees as the biggest challenges and opportunities. Head to www.skiftmeetings.com to explore our daily news coverage and free-to-access reports and events.

Hard work, resilience, intention, blessings, grit, and luck are what Monique Ruff-Bell, chief program and strategy officer at TED Conferences, attributes to her success. "If anyone told little girl, teenage, or even 20-year-old Monique what she would eventually get to do, she wouldn't have believed you," she says.  Ruff-Bell is the new chief program and strategy officer for TED. She oversees TED's flagship global events and conferences, TEDx programs and initiatives, global partnership sales, and key marketing verticals for the organization. She plays a vital role in shaping and executing TED's strategic plan, contributing to the advancement of its mission, operational excellence, and overall organizational growth. This new role for TED brings growth areas together under one umbrella. Most know TED for its flagship events like TED, TEDWomen, and TED Countdown, but there were 3,400 other events held last year across 142 countries, bringing together 600,000 attendees in local communities.  Ruff-Bell listens to thousands of TED Talks each year in her role. What would the title of the talk she would give? "How to Smile Through the Pain." Read on at https://meetings.skift.com/monique-ruff-bell-smile-through-the-pain/

Michelle Allgauer, senior vice president of education and engagement at the Financial Services Institute (FSI), shares the personal journey that ushered her into the world of event planning—an industry where resilience and relationships are pivotal. From a young age, Allgauer's curiosity in planning was sparked by family vacation planning. Later, this fascination became a career trajectory when she attended a business conference with her father. Witnessing the intricacies of organizing a private dinner was a life-changing moment. Little did she know this inclination toward meticulous coordination would become her professional trademark. The Value of Gathering Face-to-Face When the Covid pandemic hit, Allgauer quickly realized the solid foundation that personal and professional relationships provided. The crisis underscored the significance of connections as she navigated the unpredictable challenges of event planning amidst a global shutdown. Despite the rise of digital platforms, she passionately believes in the irreplaceable nature of in-person interactions. She is not alone, as FSI members rely on face-to-face meetings for successful networking. Career Growth Allgauer attributes a significant part of her career growth and success to her involvement with Meeting Professionals International (MPI). “I got involved with MPI for the education and I stayed for the community,” she said. She highlights the organization's role in providing education and networking opportunities pivotal to her career ascension. In the face of the industry's unyielding pace and high demands, Allgauer sees artificial intelligence (AI) as a beacon of efficiency for overstretched planners. She envisions AI as a tool for operational strategy and a mechanism to improve efficiency. “I want to learn how to be more efficient. I want to help my team reduce some of the stress they're feeling and help them with AI be more productive,” she said. Crafting Experiences Allgauer's forward-thinking approach extends to the very nature of event planning itself. She insists, “People want experiences,” underscoring the necessity for events to offer unique and memorable moments. It's about delivering exclusivity that attendees cannot find elsewhere, creating a lasting impact worthy of their time and investment. She champions crafting bespoke experiences that resonate personally. The experiences she helps create aim to transcend mere information sharing to create events that imprint on the attendees' memories. Her vision aligns with a generational shift where experiences triumph and an emerging preference for the memorable over the tangible. Allgauer is not just responding to changes in the event planning landscape; she's anticipating them. By recognizing the enduring power of relationships, driving the transition to experiential events, and embracing technologies like AI, she's helping steer the industry toward a future where personal connections and innovation walk hand in hand.

As associate director of meetings at the American Physical Society (APS), Andre Cholewinski plans a portfolio of meetings. The society's largest, the March meeting, brings together 13,000 physicists each year in a North American city. Meeting planning is not impervious to global socio-political issues, so such issues inevitably impact destination selection. The big question that arises is whether or not to consider destinations with controversial laws. Cholewinski shares why APS chooses to hold meetings in such destinations while actively supporting local causes. Excluding or even boycotting destinations due to controversial laws can seem like the right thing to do. However, Cholewinski argues it may not be the most effective way to enact change. "Boycotting does not solve the problem," he states, pointing out that such actions often harm local members and service industry workers the most. Instead, Cholewinski advocates for a more constructive approach, focusing on supporting local causes and initiatives that align with an organization's values. Under Cholewinski's guidance, APS has shifted its strategy towards engaging with destinations in a way that supports local communities and advocates for change from within. Organizations can make a meaningful impact by partnering with local causes, especially those affected by adverse laws. This strategy benefits the cause and allows the event to proceed, benefiting the communities of physicists at these destinations. Cholewinski's forward-thinking approach impacts the site selection process. APS now incorporates a comprehensive analysis of potential destinations, considering factors such as local laws, human rights campaign scores, and community safety. This meticulous process ensures that event locations align with the organization's values and support safe, inclusive environments for all attendees. The strategy of supporting local causes over boycotting serves as a model for organizations looking to make a positive impact. APS's approach demonstrates that it's possible to host successful events while also contributing to meaningful change in communities. Organizations can support inclusivity and diversity by choosing engagement over exclusion, reflecting their commitment to social responsibility. Cholewinski also looks for diversity when building his team. He values a specific trait — scrappiness. Amid the complexities of organizing large events, the ability to react swiftly and efficiently to unforeseen challenges is invaluable. Cholewinski explains, "I need someone that's going to be on-site, and if the building collapses around them, they know what to do right away." As planners and organizations navigate the complexities of global issues, supporting local causes presents a viable alternative to boycotting, one that not only avoids the negative implications of such actions but also fosters positive change. As the industry evolves, this approach could redefine how organizations interact with destinations worldwide, prioritizing support and engagement over exclusion.

Martha Donato, founder and President of MAD Event Management, has been orchestrating events and conferences for nearly three decades. Community, collaboration, and connection are the focal points of her work. In this episode of the Skift Meetings Podcast, she shares some of the lessons learned and how the events industry has evolved over the past three decades.

In this episode, Sissi Lygnou, CEO of AFEA, discusses her lifelong ties to the meetings industry via her family's organisation, which she presides over today, and the brief step away in the early 2000s when she went to work for the Olympic Games organizing committee. Lygnou advocates for professional congress organizers, and this episode if full of insights on where she believes industry is currently, what she considers current barriers to industry growth as well as her vision for the future and recommendations to the industry. Get ready for insights, anecdotes and forward thinking from one of the meetings industry's leading voices. Skift Meetings is defining the future of business events. Visit www.skiftmeetings.com to get the insider scoop through our news, events, and reports.

In this episode, Dan Macsai, chief events officer of Time Magazine, shares his inspiring journey from editor to events evangelist. He offers a behind-the-scenes look at the magic of curating the iconic Time 100 gala and other influential gatherings. Discover the strategies behind Time's remarkable event success and Dan's insights on the future of the events industry. Whether you're an event professional or simply love the power of a well-orchestrated gathering, this episode is packed with valuable takeaways and trend forecasts. Tune in to explore the intersection of editorial prowess and event production with one of the leading minds in the business. Skift Meetings is defining the future of business events. Visit www.skiftmeetings.com to get the insider scoop through our news, events, and reports.

This special edition of the Skift Meetings Podcast focuses on the "Skift Meetings Megatrends 2024" report, an incisive and forward-looking analysis that explores the ten pivotal trends revolutionizing the meetings industry. We navigate the complex interplay between remote work dynamics, AI advancements, and the climate crisis while addressing the impact of polarizing politics and the evolution of event safety and risk management. The report serves as an indispensable roadmap for meeting professionals seeking to craft strategic, impactful events that resonate with the demands of a rapidly changing global landscape. Skift Meetings is defining the future of business events. Don't miss our daily content, as well as our free reports and events.

Mathias Sondermann, senior director of events at SAP, shares his transformative journey from event skeptic to passionate advocate. Sondermann discusses the evolution of events into strategic marketing tools enhanced by technology, especially in a post-pandemic world. He envisions artificial intelligence shaping personalized attendee experiences while maintaining the essence of shared moments. Sondermann also provides insights on managing event-related stress and the increasing recognition of events within corporate strategy. His positive outlook and innovative mindset make this episode a must-listen for event professionals seeking to navigate the future of the industry. Skift Meetings is defining the future of business events. Don't miss our daily content, as well as our free reports and events.

In this episode of the Skift Meetings Podcast, we host acclaimed author, speaker, and management advisor Joe Pine. Our conversation revolves around turning events into experiences. We explore how events that create memorable experiences are important creators of value and connection. Joe explains the difference between branding and experience. We discuss the incredible power of events to be part of the transformation economy. We detail why it is best to create virtual or hybrid events that go beyond what is possible at in-person events rather than trying to replicate them. And we debate why it's important for brands to charge directly for experiences. Skift Meetings is defining the future of business events. Don't miss our daily content, reports and events.

Alex Reynolds, co-founder and CEO of Vendelux, discusses how the events industry is evolving by integrating connection-making with data-driven technology. Drawing from personal and professional experiences, Reynolds highlights the significance of events in business growth and relationship building. Vendelux's mission is to provide actionable insights into the most valuable events to attend and sponsor, utilizing a vast dataset to offer predictive recommendations. Reynolds foresees a future where events, driven by data and analytics, will become integral to corporate strategies, offering solutions to the current challenges in digital advertising due to stricter privacy regulations. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

John Hense, CEO of Nth Degree and Fern Expo, champions grit as the essential ingredient for successful events, particularly in the high-pressure world of trade shows. The necessity for face-to-face interactions has intensified in the hybrid work era, a trend Hense believes will only grow. The industry, however, faces challenges like inflation, soaring transportation costs, and a decline in event attendance, especially in international participation compared to the pre-pandemic period. Hense advises those in the industry to immerse themselves on the show floor to appreciate the effort and organization required. Following the merger of Nth Degree and Fern Expo, his focus remains on service, emphasizing the importance of high-quality personnel and event outcomes, especially when service can often be overlooked. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

Delve into the visionary mind of Colja Dams, CEO of VOK DAMS, as he unpacks the transformative intersection of technological innovation, sustainability, and the enduring magic of live events destined to thrive in a post-pandemic world hungry for authentic connections. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

Amanda Armstrong is the senior vice president of communications and industry relations at Encore. Her career spans senior planning roles at Enterprise Rent-A-Car before joining Encore, with a wealth of operational and strategic experience. She also led Meeting Professionals International (MPI) as chair of the international board of directors. At Encore, she has been instrumental in driving initiatives around diversity, equity, inclusion, and belonging (DE&IB). She also contributed to the company's recent certification as a Great Place to Work in seven regions. Central to Armstrong's role is advocating for a healthier work-life balance within the events industry. "If I could wave a magic wand, it would be to eliminate the stress of event planning while preserving the thrill of execution," she stated. She believes that although technology will continue to play a significant role in shaping events, the essence of in-person connections will prevail. Encore's commitment to nurturing talent is evident through its internal programs like Encore University. Another example is its WAVE (Women in Audio, Visual, and Events) program, which is aimed at creating more inclusive opportunities within the traditionally male-dominated AV field. Its focus on career pathing reflects a growing awareness of workforce retention challenges. It is keenly aware of the evolving expectations of professionals seeking a rewarding career journey. Armstrong stressed the importance of illustrating a clear career trajectory. Furthermore, she believes providing a fair, equitable, and fulfilling work environment is essential to attracting new talent. Reinforcing her belief in continuous learning, she encourages event professionals to become "ever learners," remaining open and adaptable to change. As Armstrong looks ahead, she envisions events that break the mold of traditional formats. To do this, she prioritizes personalized attendee experiences and embraces the unpredictability of human nature. Ultimately, she's driven to ensure every event fosters a sense of belonging, reflecting Encore's ethos for its clients and employees. Armstrong is committed to improving the industry's standards for event professionals and participants. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

Jill Blood is not your average legal counsel. Since joining Maritz Global Events in 2017, she's tackled everything from international privacy laws to the legality of renting blimps. In the high-octane world of event planning, Blood's role is as thrilling as it is crucial. She's the mastermind of turning legal jargon into strategic victories and ensuring that every out-of-the-box idea lands safely within the bounds of the law. Step inside the fast-paced life of a legal counsel where every day is a new adventure and navigating the legal middle ground is an art form. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

Lance Trebesch, CEO at Eventgroove appreciates the palpable energy of events. He believes a foundational layer to producing events must be matched with a creative layer to make events truly great and memorable. His focus on clear and fair pricing is the basis of what Lance calls a true partnership. He and his team love to help organizations start to run events digitally and he is a big believer in the power of events to bring people together, especially now in the age of remote work. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

In this episode, Skift Meetings Executive Editor Andrea Doyle speaks with RIMS CEO Gary LaBranche. The conversation revolves around risk and risk management, with a focus on the fatal shooting that took place near the 2023 RISKWORLD Conference in Atlanta, Georgia. Some topics covered are how to develop a citywide crisis plan, the need for fast collaboration in times of crisis, the real risk of cyberattacks, the power of face-to-face, and why today's event managers must also be risk managers. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

Gabriel Seder, Vice President, Global Development at Destinations International. discusses the future of destination organizations including the evolving role of destination organizations; the destination marketing vs management debate; the important role of destination organizations in advocating for the business events industry; why authentic travel experiences top of mind for destination organizations; destination organizations must be able to clearly communicate the value that they provide. This episode was produced in partnership with Destinations International. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.

Jaimé Bennett, Managing Director EMEA at PCMA and also Managing Director for EMA-UK, discusses the value of starting with 'Why' when it comes to event planning and design; the importance creating a safe and welcoming environment at events; the challenges of doing business across regions with multiple countries and cultures; the need for consolidation in business events, that will lead to a more sustainable sector; why transparent and authentic Leadership is so important; talent and what it takes to create a multi-generational ecosystem. Subscribe to ensure you don't miss an episode of the Skift Meetings Podcast. Skift Meetings is defining the future of business events. Visit our website for the latest news, reports, reviews, and events.