Build Your Copywriting Business

Meta's making a major shift—and it's about to change how ads work on their platforms in a big way If you've ever written (or plan to write) Meta ads for clients, this is something you need to understand. Because while you might not be managing ad budgets or running campaigns (and honestly, we don't recommend it unless you're trained to do it)… You are responsible for writing the copy that gives the ads the best chance to drive results. On this episode of the Build Your Copywriting Business podcast, we're breaking down Meta's phase-out of detailed audience targeting—and what it means for you as a copywriter. No need to hit the panic button, just the “listen” or “watch” button. We'll tell you exactly what you need to know to stay ahead and keep delivering for your clients. --------------- Mentioned in the Episode Meta Ads LibraryMeta advertising standardsEp. 18: How to Land Your First Copywriting Clients—Without Experience Related Links Find Copywriting Clients on Facebook: 3 Tips and 1 Big WarningThe Cool New Tool for Facebook/Meta Ads Copywriting Research --------------- Get Free Copywriting Training here

I love this quote so much I have to repeat it: “I can't ask for permission. I just need to do it.”  That's what Holly said when she decided to draft a proposal for a copywriting position and present it to her boss … … even though she was working a full-time customer success position. … even though she was well aware she had bills to pay and this was a “risk.” That proposal? It was rejected. But you'll want to listen to this one to hear the full story and—spoiler!—happy ending. -------------- Mentioned in the Episode Hollyseybertcopy.comEp. 117: Best Free Software for CopywritersEp. 211: How to Weather the Ups and Downs of BusinessBONUS Laser Coaching: Top Tips for Wildly Effective Pitching Related Links Ep. 218: Copywriting Opens Doors to Career Opportunities – Sunny's StoryBONUS Laser Coaching: Finding Confidence Learning Something NewBONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a Copywriter --------------- Get Free Copywriting Training here

Father's Day is approaching and, if you don't mind, I'd like to do something a little different with this episode of the Build Your Copywriting podcast. We lost my dad on Father's Day last year and CCA students have probably heard me talk about how integral he was to me getting into copywriting to begin with. So, this week's episode of the podcast is a short tribute to the late, great, and very missed Mike Krawczyk. Never fear: Next week we'll be back with our regularly scheduled straightforward copywriting content but..this week I just felt called to share a bit about my dad with you and the rest of our community. -------------- Mentioned in the Episode Dr. Natali Edmonds' Dementia Careblazers Related Links Remembering Mike Krawczyk --------------- Get Free Copywriting Training here

Do you remember when Kate and I shared allllll sorts of jobs you can do with a background in copywriting? (I totally get if you don't remember, but you can catch that podcast episode right here.) Thanks to CCA student Alba, we've got another one to add to that list: product marketer. On today's episode of the Build Your Copywriting Business podcast, Alba was generous enough to join us from Spain (where, spoiler, she's from and now a homeowner!). She is sharing the full story that led her from working 60 hour weeks teaching in the UK to becoming a copywriter and, ultimately, landing a product marketing role that allows her to work from her home in Spain. Alba's journey is the perfect reminder that you never know where your career will take you. But if you're open to the possibilities, copywriting can take you places you may not even realize are options.  I can't wait for you to hear all of Alba's wisdom (and how one of her first copy clients was the World Health Organization—how cool is that?!).  ------------------ Mentioned in the Episode How Do I Know If I'm Ready to Pitch Copywriting Clients?How to Fast Track Your Copywriting Career SuccessEp. 203: Secrets to Smooth Copywriting Client Relations Related Links Ep. 59: Buying a New Home with Copywriting Income – Shannon's Story --------------- Get Free Copywriting Training here

Raise your hand if you've recently felt:

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Raise your hand if your background has nothing to do with copywriting. 

About pages are SO important: They're often the most visited page after the homepage. But so many copywriters get the purpose of these pages so, so backwards. As CCA students know, we often laugh that the “about” page is not about you. (Or, if you're writing the page for your client, not about them.) Effective about pages convey to the user what the company can do for them. Why should they go with this business over a competitor? Why should they trust this business to solve their challenge or fulfill their need? On today's episode of the Build Your Copywriting Business podcast, Kate and I are giving examples of the types of things you might include on an about page and key elements you need consider any time you're writing an about page. So, if you want to make sure you're nailing all the key elements of these pages (and what you NEED to consider any time you're writing an about page), then listen now so you're prepared to knock your next about page out of the park. --------------- Mentioned in the Episode Creative Brief: The First Step to Any Successful Copywriting ProjectWebsites Copywriters Need to BookmarkHow to Win Trust to Get Copywriting Clients Related Links Laser Copy Coaching: Value-Based Pitches, English-Language Nuances, and About Pages4 Steps to Write a Wildly Effective About Us PageWhy Landing Pages Are the Perfect First Copywriting ProjectsHow to Write a Sales Page That'll Make Your Client Ecstatic --------------- Get Free Copywriting Training here

AI is coming for your job next

If you love writing, you're going to relate to Maile's story. Maile went to school with the goal to write for television, but as life happens, she found herself in content writing roles.  Unlike most Comprehensive Copywriting Academy students, Maile discovered the CCA when she was already writing for some clients. But these clients were looking to her to write things like email, webpages, and more. On today's episode of the Build Your Copywriting Business podcast, Maile is sharing secrets to successful pitching, plus offering her take on AI and what she's seeing with her clients. Whether you're already a writer or looking to (finally!) get paid for your writing, I know Maile's story is going to leave you feeling inspired. (Bonus: she shared some *spot-on* tips for setting boundaries to ensure she has time for what matters most: her family.) --------------- Mentioned in the Episode mailetimoncopy.comFeatures vs. Benefits Quiz: Test Your Copywriting Knowledge Related Links What is Content Strategy? And How Is It Different from Copywriting?SEO Copywriting Guide for Search Result Ranking SuccessSEO Copywriting & Strategy 101: How to Write SEOEp 166: How Copywriters Can Add Content Strategy as a Service – with Amanda Hand --------------- Get Free Copywriting Training here

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Let's get the “duh” out of the way: with copywriting training you can become a copywriter. But, when you have copywriting skills, there are so many other career and job possibilities. On today's episode of the Build Your Copywriting Business podcast, Kate and I are first sharing some of the new-fangled job titles to look out for besides “copywriter.” But then, the part that I would encourage you to stick around for, we're talking about all the doors that you open when you learn how to write copy. Comprehensive Copywriting Academy students prove time and time again that there are unlimited possibilities for copywriters. Carli is a social media manager.Adele is a communications director.Sunny is a marketing strategist.And Kate herself is our marketing manager in addition to writing copy for her other clients! (If you haven't, check out their stories and so many others on the CCA student stories playlist >) If you're ready to explore your career options, listen now! --------------- Mentioned in the Episode Ep. 20: Changing Careers to Become a Copywriter – Adele's StoryEp. 103: Becoming a Social Media Copywriter & Manager—Carli's StoryEp. 44: Transitioning out of the Military and Building a Copy Career – Tyler's StoryEpisode 218: Copywriting Opens Doors to Career Opportunities – Sunny's StoryEp. 4: Meet Our Head Copy Coach, Kate Related Links Which Work-From-Home Writing Jobs Are Real?How to Draw Copywriting Work Opportunities to YouEp 142: On-Staff vs. Freelance Copywriting: Which is Better? --------------- Get Free Copywriting Training here

If your neighbor with a 5-bedroom, 4.5-bath house needs a renovation and your other neighbor with a 1-bedroom, 1-bathroom house also needs a renovation, do you think they'd cost the same price? No way! That's the same that's true of copywriting projects. Not all copywriting projects are the same and there's NO WAY! you can quote an accurate price without understanding the project. Pricing can feel like a chore, but I promise you're probably overcomplicating it. Today's Build Your Copywriting Business podcast episode is giving you all the insight you need to come away feeling confident when quoting prices. Kate and I are sharing why you should (almost) never quote copywriting prices when you first meet with a client and offering scripts for how to guide the conversation so you come across as the professional that you are. --------------- Mentioned in the Episode Episode 219: How to Avoid Copywriting Employment ScamsEpisode 201: Top Copywriting Myths, Busted – Part IIGet an Exclusive Bonus Recording When You Review the Podcast Related Links Getting Information From Clients, When to Price Your Services, and Boosting ConfidenceWhat Do You Bill For? (And What Don't You?) --------------- Get Free Copywriting Training here 

You've probably heard the saying, “The best time to plant a tree was 20 years ago. The next best time is today.” And that's never been more true with anything worthwhile in life: Saving for retirementImprove your healthRestart a friendshipAnd, yes, changing careers In this episode of the Build Your Copywriting Business podcast, Kate and I are exploring the question, “If not now, when?” Turns out, we often have very good answers to that question. I'll do it when my kids graduate high school. I'll do it when my bank account hits $2,000. I'll do it next month, once this current project is out of the way. Any of these sound familiar?  We all do it. Kate and I are sharing limitations we've placed on ourselves—and how we've started to get real with our actual priorities. Here's the thing: the difference between people who achieve their goals and those who don't is the people who achieve their goals start. They may spend 15 minutes a day working toward their goal when they want to spend 2 hours. But the point is, they take action—even if it's the tiniest action. Because it's never too late to start. But it's always too late to wait. --------------- Mentioned in the Episode Ep. 158: Set Your Future Self Up for Success Right Now Related Links Have Trouble Making Decisions? These Questions Will HelpWhen You Need to Get Down to Work: The 5 Second RuleEp. 143: Business Builder or Time Waster?Ep. 154: How Freelancers Can Masterfully Juggle Multiple Projects – with Kaitlyn SpinneyThe System Copywriters Need to Efficiently Get Work Done --------------- Get Free Copywriting Training here

When Kate and I first talked to Charlotte, she shared how she replaced her teaching income with copywriting within 6 months of joining the Comprehensive Copywriting Academy (you can catch that original interview right here!). It's been more than two years (!) since that conversation (Kate is still hung up on the fact that it's been that long …). So, we figured we were long overdue for a catchup. And a LOT has happened: Charlotte is now leading a team of copywriters!  In this conversation, she shares why she transitioned from freelance to a full-time job, what she's learned, and what advice she has to copywriters earlier on in their journeys. --------------- Mentioned in the Episode Ep. 115: This Teacher Wanted More Work/Life Balance…and Found It with Copywriting – Charlotte's StoryEp. 98: Why Freelance Copywriters Should Still Apply to Full-Time Jobs Related Links Ep. 51: Working at an Agency & Collaborating with Other Copywriters – Jen's and Julie's StoryEp. 148: Copywriting Replaced This Teacher's Income and She Works Less Hours—Jess's StoryEp. 160: How This Teacher Doubled Her Salary and Decreased Stress—Amanda's StoryEp. 206: From Monk to Teacher to Copywriter – John's StoryEp. 16: Freelancer to Full-Time Remote Copywriter – Karisa's StoryEp. 191: This Copywriter Books Work 3+ Months Out—Here's How She Does It – Lizzie's Story --------------- Get Free Copywriting Training here 

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. Do it! Just do it!" That's often what I find myself yelling at my computer screen when I don't want to do the task that I know I need to do. Now, I'm the first to admit that I'm not the most productive person in the world. But there are a few tactics that I use to get stuff done—even when I'm not having my best day. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing our best tips for how we get work done when we are dragging our feet and would much rather stay on the couch. If you're avoiding certain tasks, listen to this episode now and you'll come away with tactics you can immediately use to do the things you need to do. --------------- Mentioned in the Episode Get Things Done Book3 Simple Tools To Help You Stop Procrastinating and Start Doing with Megan Sumrell (note: must be logged into the CCA to access)Episode 158: Set Your Future Self Up for Success Right NowStaying Productive When I'm Unmotivated: Pomodoro Technique5 Tips for Getting Down to Your Copywriting Work4 Productivity Tactics Related Links Daily Habits of the Most Successful Writers & CreativesAmp Up Your Copywriting Productivity With Ultra SchedulingWhen You Need to Get Down to Work: The 5 Second Rule5 Ways Super-Productive Copywriters Start Their Days4 Tools to Stay On Top of Your To-Do ListStaying Productive While Working From HomeThe System Copywriters Need to Efficiently Get Work Done --------------- Get Free Copywriting Training here 

It's SO much easier to avoid difficult conversations. (Frankly, sometimes I'm so tired, I want to avoid conversations all together!) But, *sigh*, that's not the way to be a professional. On this episode of the Build Your Copywriting Business podcast, Kate and I are sharing examples of client conversations that you might be tempted to avoid, but absolutely need to have. I can guarantee that 99% of the time these will be 5-minute conversations that will help you avoid major hassles—like migraines or extra edits (or both!). Listen now for how to handle these conversations like the pro that you are. --------------- Mentioned in the Episode What Are Your Copywriting Business Rules?Episode BONUS – Laser Coaching: How to (Respectfully) Disagree with a Copywriting ClientEp. 182: What's the Best Way to Communicate with Copywriting Clients? Related Links Why Your Copywriting Clients Need Your GuidanceThe Huge Benefits of Writing for Clients that Don't “Wow” YouLearning to Effectively Communicate as a CopywriterHow To Develop a Thick Skin5 Things Clients and Product Managers Wish Copywriters KnewEp. 203: Secrets to Smooth Copywriting Client Relations --------------- Get Free Copywriting Training here 

Quick quiz! What's the first thing you do when a potential client reaches out to you? A. Squeal in excitement B. Start digging into the copy, duh! C. Stalk them on LinkedIn Well, the answer should be some combination of A and C. Excitement is totally warranted when a new client reaches out—especially if you like the company!  But, as with many things in life, we need to hold space for two seemingly opposite things: excitement and skepticism. Job scams are a tale as old as time. They're not unique to copywriters, but there are a few red flags specific to writers you can look out for. And, there are a few key steps to take before agreeing to any work!  Listen to hear Kate and I share our top tips for spotting job scams and how to (wisely!) proceed if you're interested in any opportunity. --------------- Mentioned in the Episode Ep. 56: What is a Copywriting Test and Should You Do One?Setting Boundaries as a CopywriterEp. 182: What's the Best Way to Communicate with Copywriting Clients? Related Links Which Work-From-Home Writing Jobs Are Real?Ep. 133: Are You Giving Off Any of These Copywriter Red Flags? --------------- Get Free Copywriting Training here

This episode is brought to you by BetterHelp. Give online therapy a try at betterhelp.com/FRW and get on your way to being your best self. You know that with copywriting training you can become a copywriter. (Duh!) But did you know copywriting can open doors to so many other career opportunities?  Kate and I got to sit down with CCA student Sunny to hear how (spoiler!) she went from designer to copywriter to marketing strategist. Sunny went to school for graphic design … but didn't love design. As some of her clients asked her if she could write copy, Sunny said, “Sure!” But realized two things: She enjoyed copywriting more than design.If she was going to offer copywriting services to clients, she needed more formal training. In this episode of the Build Your Copywriting Business podcast, Sunny shares her story and tips for other copywriters, including how within 3 months of joining the CCA she was able to quit her serving job, what she's charging clients, and how she feels copywriting helps with all areas of her life. --------------- Mentioned in the Episode Sunny's portfolio: solcopy.ca Related Links BONUS Laser Coaching: Why Copywriting is a Recession-Proof JobEp. 175: Career Resolutions to Make Right NowEp. 110: What's Your Copywriting Career Path? --------------- Get Free Copywriting Training here 

Which of these camps do you fall into? 1. Hesitant to freelance (even though you really want to) because figuring out healthcare and other benefits looks too hard. 2. Diving head-first into freelancing … but there may be some “Oh Sh*t!” moments along the way. 3. Freelancing with a system and a plan so you have regular income and even better benefits than any full-time job could possibly offer. If you're part of the FRW community (or in the CCA!), my guess is you fall into camp #3. (You may fall into camp #2, but that camp really requires you to know yourself and whether you can build the net as you fall. You've probably heard me say I'm not a fan of it, but it works for some people! If that's you, please let me in on your secret

No one likes paying taxes. But if you're a freelancer, you've got so many more opportunities for tax deductions. That means you paying less in taxes (a.k.a. keeping more money in your pocket). Whether you're in the US or not, you're going to want to listen in. On this episode of the Build Your Copywriting Business podcast, Kate and I are running through a list of tax deductions that you can talk with your tax prep professional about. These deductions may allow you to pay less in taxes—meaning you save more of your hard-earned money. And who doesn't want that?  Listen now and start saving! --------------- Mentioned in the Episode Ep. 49: How to Build Your Own Benefits as a FreelancerFreelance Copywriter Benefits: How to Build Your Own Benefits Package Related Links Copywriter Taxes: Save With These Deductions in 2025 Paying Freelance Writer Taxes in 2025How Do I Save for Retirement If I Am Self-Employed?#1 Freelance Tax Mistake and How to Avoid It --------------- Get Free Copywriting Training here 

I have good news and bad news for you: pitching is always going to be the direct line to landing work, but there are other tactics you can mix in to keep things fun. (And, if you ask me, pitching CAN be fun, but I'll save that conversation with you for another day

Ever wake up in the morning, head to work, and all you can think of is "UGH!"? Like many people, Tori went to school for something she was told she'd be good at—sales—got a corporate job after college, and ... very quickly realized she was an introvert. She hated sales. So, Tori made the difficult decision to let go of the path she thought she'd be on her entire life.  But she quickly realized it was a win-win: She could learning copywriting and change her life for the better. Or, worst case, she could gain more skills that she could use in any career. On this episode of the Build Your Copywriting Business podcast, Tori is sharing how she made the switch and what her days are like now. Kate and I are super inspired by Tori's mindset.

Landing copywriting clients is a lot easier than you may think. (Reminder: CCA students, you have entire courses on how to find and land clients!) But one of the most overlooked ways to find clients? Talking to people. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate joke about finding clients at the grocery store. But, truthfully, you can find clients almost anywhere! It all starts with accepting that you're a copywriter—and getting comfortable telling people you're a copywriter. CCA students share in the student-only Facebook group all the time that they landed a client just by making casual conversation. Because you really don't know who could use a copywriter! And, because we're writers and like writing, we take for granted that there are SO many people who don't like writing. But, we know, you're thinking: “Nicki, I can't just go up to people and say, ‘Hi, I'm a copywriter!'” And you're absolutely right.  So, listen to this episode to hear us share our tips for making 100% non-awkward conversation. --------------- Mentioned in the Episode Episode 198: Finding Copywriting Success Through Curiosity – Jared's Story Related Links 5 Networking Steps to Take This MonthFind Copywriting Clients by Networking in the Right PlacesThe One Question That Makes Copywriting Networking Easy --------------- Get Free Copywriting Training here 

Having one steady, high-paying copywriting client is the dream, right? Well, to be honest, no.  Copywriting is a little bit like investing. Putting your eggs all in one basket leaves you vulnerable to the whims of one company. That's why diversification is so important. When you have multiple copywriting clients, it doesn't matter if work slows down with one or if they go out of business entirely! You've got other work. And going from a 100% full workload to 90% or even 85% workload is much better than 100% to 0%. Think about it: if you're earning $100,000, and you lose a client that is 15% of your business, you're still earning $85,000. If you have one client? You're down to $0. So, on this episode of the Build Your Copywriting Business podcast, Kate and I are digging into why the allure of one magical client shouldn't be all that appealing and how to structure your client roster so you're setting yourself up for a thriving career—not a rollercoaster ride. And, yes, this means you never stop pitching. Pitching from a place of abundance—when you have clients and income—is much more fun than panic pitching. (Trust me: panic pitching is bad news.) --------------- Mentioned in the Episode Ep. 114: Hate Writing Your Own Portfolio? Use These Tips to Get It DoneBONUS Laser Coaching: Top Tips for Wildly Effective Pitching Related Links Ep. 204: Dangerous copywriting strategy alert: you can't rely on SEO for landing clientsEp. 61: Juggling Multiple Copywriting ClientsBONUS: Earning More As a Freelancer than On Staff – Catching Up With Stuart --------------- Get Free Copywriting Training here 

You've heard me say time and time again that copywriting is an incredibly fun and rewarding career.  And it is. But … it's still a career. There are inevitably times in life—whether as a freelancer or full-time, copywriting or otherwise—when you just don't feel 100%.  And sometimes we attribute those crummy feelings to the wrong things. Cloudy days, an odd text from a friend, a sick family member: a lot of factors in our lives can impact how we're feeling. On this episode of the Build Your Copywriting Business podcast, Kate and I are talking about how we deal with the days when we just can't. Those days can still be productive days—if you know how to approach them. Listen now for our best tips and tactics (and a few confessions

Every time we talk with Comprehensive Copywriting Academy students, Kate and I leave feeling inspired. That's exactly what it was like talking to Alicia.  From a young age, Alicia knew she wanted to help people. It's what got her into social work. But, like many of those in the social work field, Alicia faced extreme burnout. On this episode of the Build Your Copywriting Business podcast, Alicia is sharing her story, including how she transitioned from social work to copywriting, how her social work skills lend themselves to copywriting, and how she pushed past self-imposed roadblocks. Hint: it's OK to take messy action—as long as you're taking action!  Alicia is proving that some careers don't have to be full-time careers. Sometimes, you can put together a full-time career out of two part-time careers. So, I'd encourage you to listen to this episode for a little inspiration. Ask yourself, like Alicia did, “what do you want life to look like?”  --------------- Mentioned in the Episode Building Your Portfolio Copywriting by Working With Small BusinessesEp. 114: Hate Writing Your Own Portfolio? Use These Tips to Get It DoneHow to Put Together a Copywriting Portfolio (Even With No Experience)Alicia Website: www.copysilk.com Related Links Ep. 156: 11 Years in Social Work to a $10K/Month Copywriting Career – Sonali's StoryEp. 75: How to Be a Part-Time Copywriter with a Full-Time Job – Catching Up with AliciaHow to Be a Part-Time Copywriter from Home --------------- Get Free Copywriting Training here 

When used correctly, storytelling is a powerful copywriting tactic. But why do I say “when used correctly?” Because sometimes copywriters and clients use storytelling in the entirely wrong way. On this episode of the Build Your Copywriting Business podcast, Kate and I are breaking down when and how to use this tactic. Plus, we're giving some examples of storytelling in action—including scenarios where it isn't appropriate. --------------- Mentioned in the Episode Ep. 5: Why Choosing a Copywriting Niche is Terrible Advice Related Links How Long Should It Take You to Write Copy?How to Write Copy that Makes Your Clients Irresistible --------------- Get Free Copywriting Training here 

“Stop calling yourself a freelancer!” In typical Internet fashion, there's plenty of bad information and scare-tactic hooks. That “stop calling yourself a freelancer” is just one of the examples Kate recently saw when she was on LinkedIn. In a video posted on the site, a marketing “expert” calls on freelance writers to stop calling themselves “freelance writers.” Huh? On this episode of the Build Your Copywriting Business podcast, Kate and I decided to join this conversation to add a little nuance. The crux of the message in the video is that using the term “freelance” signals to clients that it's lower-quality work.  But is there any truth to this? Listen to this episode to hear Kate and I share our take. --------------- Mentioned in the Episode The Summer Freelance Summit explodingtopics.com Ep. 7: Freelance Job Sites Are Bad News Related Links Ep. 195: Freelance vs. Contract: Which is Better? Ep. 98: Why Freelance Copywriters Should Still Apply to Full-Time Jobs Freelance Copywriter Business FAQs --------------- Get Free Copywriting Training here 

Ever struggled with finding your “thing” in life?  (But really…who hasn't?! I know I have several times!) That's the place John was in before he discovered copywriting. For years, John was a monk in Japan before returning to the US and becoming a middle school teacher. But after seven years, as many teachers can relate to, he was incredibly stressed. The “ah-ha” moment came when John realized a book he was using with his students—Designing Your Life—was just as relevant for this stage of his life as it was for theirs.  And, you guessed it, it led him to copywriting. John was kind enough to join Kate and I on this episode of the Build Your Copywriting Business podcast and not only share his story, but share some fantastic tips for finding your passion—whether you are pursuing copywriting or not!  I am SO excited for you to hear this conversation—Kate and I left this conversation feeling so inspired and we hope you do, too. --------------- Mentioned in the Episode wonderwebcreative.comwonderwebcopy.comDesigning Your Life Book Related Links Episode 160: How This Teacher Doubled Her Salary and Decreased Stress—Amanda's StoryEpisode 176: How This Ex-Teacher Joined the Filthy Rich Writer Team—As a Copywriter – Rebecca's StoryBONUS Laser Coaching: Transitioning to FreelanceBONUS – Laser Coaching: A Copywriter's Guide to Creative ThinkingEpisode 189: Before Starting a Copywriting Side Hustle … Listen to This --------------- Get Free Copywriting Training here 

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask! In episode 5 of this 5-part series, we'll give you various answers you can use to navigate the "working with family and friends" conundrum. Whether you want to do work with relatives—but not for free!—or avoid working with them all together, you'll have exact scripts you can use to navigate this tricky question. --------------- Mentioned in the Episode 3 Ways to Deal With Friends and Family Copywriting Rates Related Links Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season? --------------- Get Free Copywriting Training here 

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask! In episode 4 of this 5-part series, you'll be able to correct the narrative that AI is crushing copywriting—because despite what your nephew Tyler thinks, it's very much not. Instead, you'll be able to explain to him what AI can and can't do, including how it's a valuable tool for copywriters. --------------- Mentioned in the Episode Ep. 96: Artificial Intelligence Copywriting: Do You Need to Worry? Related Links Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season? --------------- Get Free Copywriting Training here 

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask! In episode 3 of this 5-part series, we're navigating the well-meaning, but often inappropriately asked, "how much are ya even making?!" question. Because so many other writing professions *don't* pay well, our friends and family are often worried that pursuing copywriting will put us in a similar position: struggling to pay the bills. But as you likely know, copywriters don't fall into this bucket. Here's how to answer this question, whether you're comfortable telling your grandfather exactly what you're making, or you simply want to correct this bit of misinformation so many people have been taught to believe. --------------- Mentioned in the Episode Ep. 25: How Much Can a Copywriter Earn? Related Links Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season? --------------- Get Free Copywriting Training here 

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask! In episode 2 of this 5-part series, we've got your answer for dispelling the myth that freelancing is inherently risky. It's actually much *safer* than a full-time job. Get ready to blow your friends' and relatives' minds.

There are certain questions you're going to get asked as a copywriter, around the holidays or otherwise. Make sure you're prepared with your responses to 5 of the most common questions friends and family are sure to ask! In episode 1 of this 5-part series, we're covering how to answer the age-old question: "what do you even do?!" Pro tip: don't just say, "I'm a copywriter," unless you want to explain how it's not a "copyrighter." Listen now to hear what you should say instead. --------------- Mentioned in the Episode What Is Copywriting? Related Links Ep. 106: To Pitch or Not to Pitch Clients This Holiday Season? --------------- Get Free Copywriting Training here 

The title of this podcast episode might sound dramatic, but it's 100% true. There are copywriting experts touting this strategy. It's so incredibly risky and, well, Nicki and Kate don't want this strategy to put your copywriting success at risk. Because this strategy sounds good. The idea is that, if you can get your copywriting portfolio to show up in search results when people Google “copywriters” or copywriting in your specific area, then clients will just come to you. That sounds great, doesn't it? But here's the thing: you can't rely on SEO for landing clients. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate both get a little fiery. Because this strategy is truly dangerous. It's a recipe for not hitting your copywriting goals. Listen now to hear why this strategy is such a bust and where you should focus your time instead. --------------- Mentioned in the Episode Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEp. 10: Your Ideal Clients Want You to Pitch Them Related Links SEO Copywriting Guide for Search Result Ranking SuccessEp. 93: The SEO Copywriting MythSEO Copywriting & Strategy 101: How to Write SEOEp. 84: When to Break the Copywriting Niche Rule --------------- Get Free Copywriting Training here 

We've talked a lot about boundaries. You know they're important … … but how are you with enforcing your boundaries? It's all too easy to let those boundaries slide.  And the message your sending when you set a boundary, but don't enforce it, is that none of your boundaries mean anything. Brutal, but true. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are sharing their best tips—from both the copywriter and client perspective—on how you can more easily set and stick to your boundaries. We all want our clients to like us and respect our work. But respecting us as professionals requires us to enforce those boundaries—even though we're not raised to advocate for ourselves and say, “No, that's not okay.” Doing that can make us uncomfortable. But it's essential to your success—and your sanity. --------------- Mentioned in the Episode Episode 134: Keep Copywriting Fun: 3 Must-Implement Business Boundaries Related Links Setting Boundaries as a CopywriterWhat Are Your Copywriting Business Rules? --------------- Get Free Copywriting Training here 

Ever set your mind to make a change (like, oh, say buying a course?), ready to dig in and go full steam ahead and then … … find life getting in the way? That was the start of Crystal's journey. But, she kept seeing fellow Comprehensive Copywriting Academy students posting wins in the student-only Facebook group. She knew life was always going to get in the way—and change was always going to feel uncomfortable. So, two years later, she's back with tactics she's learned from her PhD program in Applied Behavior Analysis—and she's sharing them with us. On this episode of the Build Your Copywriting Business podcast, Kate and Nicki had the privilege to chat withe Comprehensive Copywriting Academy student Crystal about her story.  Plus, she's sharing her top tips for making progress on even your biggest goals—even when life gets in the way. --------------- Mentioned in the Episode Streaks AppJulia Cameron's “The artist's way” Related Links Episode 158: Set Your Future Self Up for Success Right NowEpisode 143: Business Builder or Time Waster?When You Need to Get Down to Work: The 5 Second Rule --------------- Get Free Copywriting Training here 

Last week, Kate and I busted through some of the most common copywriting myths (if you missed it, you can catch that episode here!)  This week? You guessed it: the last of some of the most prevalent (and, yup, still dangerous) copywriting myths. This is the information we wish we had when we were starting out. It's all too easy to dwell on the negatives and the “what ifs.” If we focused on what we want instead of dwelling on those negatives and “what ifs,” we would hit our goals so much faster. (Not to mention save ourselves so much mental, physical, and emotional pain!) On this episode of the Build Your Copywriting Business podcast, Kate and I are shattering seven more copywriting myths. Let's bust these myths once and for all and focus on the tactics that will move your business forward! --------------- Mentioned in the Episode Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceEpisode 84: When to Break the Copywriting Niche RuleEpisode 195: Freelance vs. Contract: Which is Better?Episode 173: How to Elevate Your Profile & Land Copywriting Clients on LinkedIn Related Links Top Copywriting Myths & Misconceptions (And the Truth Behind Them!)Ep. 93: The SEO Copywriting Myth5 Myths of Working in an Office as a Copywriter --------------- Get Free Copywriting Training here 

Turns out, just because it's on the Internet doesn't mean it's true.

“Pitching is hard.” “I am scared to meet with clients.” “I can't become a copywriter.” Do any of these sound familiar? The patterns we create by feeding our brain certain narratives is the ultimate roadblock to our success. It becomes a self-fulfilling prophecy. What we tell ourselves has a huge impact on what we believe—whether we notice these narratives or not. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into some of the ways they get in their own ways. But as Nicki and Kate's stories demonstrate, what we believe is often not only not true, but not beneficial to what we want to do and where we want to go. As they share their stories of self sabotage, Nicki and Kate are also sharing ways you can start to notice these patterns and break the cycle. --------------- Related Links When to Be in Client-Finding ModeFrustrated, Disillusioned, and/or Procrastinating? It's Time to Go to War[BONUS]: Finding Confidence Learning Something NewBONUS Laser Coaching: Build Confidence & Overcome Imposter Syndrome as a CopywriterEpisode 162: #1 Secret for Copywriting Success --------------- Get Free Copywriting Training here 

Does the word “sales” give you the heebie jeebies? It did for Jared, too. Jared was working in tech when he started a blog about customer success, software as a service, and other tech topics. But … he was in technology. He wasn't a writer, right? And he certainly didn't want to sell his services. Ick. Spoiler: he's now partnered with the largest entrepreneurship network in Arizona. On this episode of the Build Your Copywriting Business podcast, Jared is sharing his story from how he went from being unemployed for nine months to  He's also sharing his tips for working through questions like, “Are they interested in my services?” and “Am I really worth what I am trying to sell? Is my pricing right?” The big secret? Getting curious. Listen in to hear Jared's tips for using curiosity as a super power.  -------------- Mentioned in the Episode www.sharpbrandcopy.comSKOOL Community Related Links 8 Tips for Networking SuccessUse Copywriting Networking to Help Land More Clients5 Keys for Getting Valuable Connections on LinkedInBONUS: Build Confidence & Overcome Imposter Syndrome as a CopywriterBONUS – Laser Coaching: A Copywriter's Guide to Creative Thinking --------------- Get Free Copywriting Training here 

Copywriting is one of the most flexible careers (You've probably heard us say that so many times you're like, “Nicki and Kate, we know!.”) Just because its flexible does not mean there aren't certain rules, or laws if you will, that you need to follow. Now, if you break the laws will you get a ticket? Nah. But you may see less work coming in or less repeat work. On this episode of the Build Your Copywriting Business podcast, Nicki and Kate are digging into eight must-upload laws—starting with law #1: ABP. Listen in to learn the eight laws and how you can make upholding them part of your routine. --------------- Mentioned in the Episode Part-Time Attorney, Part-Time Copywriter – Leslie's Story Related Links Common Copywriting Mistakes You Cannot MakeCreative Brief: The First Step to Any Successful Copywriting ProjectHow Can You Know if a Copywriting Deadline is Doable?The Right Way to Invoice Your Copywriting ClientsPaying Freelance Writer Taxes in 20244 Things Most Copywriters Get Wrong on Their Portfolio WebsitesEp. 7: Freelance Job Sites Are Bad NewsCreative Ways to Market Yourself as a Copywriter --------------- Get Free Copywriting Training here 

You don't have a crystal ball to predict the *exact* copy that will resonate with your client's audience. But, you do have a different tool that can help: A/B testing. A/B copy tests—comparing one element of copy to the same element with different copy—helps you learn what makes your client's audience tick. (For example, you may have two ideas for a subject line—how do you know which one is better?! Test!) Now, as a copywriter, you don't need to run these tests. But you can certainly recommend tests to your clients—and provide the copy for them. It's another way to show you're a strategic partner (and another way to potentially land some more work with your existing clients!). Listen in to hear five email tests you can recommend to your clients. Nicki and Kate break down what these tests are, how you can pitch them to your clients (very low key!), and what you need to deliver copy-wise to thrill your clients. --------------- Mentioned in the Episode Why I Named My Company Filthy Rich Writer Related Links Top 3 Biggest Email Mistakes Copywriters MakeThe Most Important Piece of Email CopyWhy You Need to A/B TestingWhat's a Copy Test? --------------- Get Free Copywriting Training here 

Freelancing or contracting: what's the difference? There are differences between the two and, as a copywriter, you have the flexibility to work full or part time, as well as an employee, as a freelancer, or contractor. Most of us are familiar with what it's like to be an employee. And because we're familiar with it, it feels “safer.” But there's nothing that makes being an employee safer (in fact, it's often “safer” being a freelancer). If you've been intrigued by contracting or freelancing, but don't know where to start, this episode is for you. Nicki and Kate talk about the differences between the two, as well as the differences between these types of positions and being an employee. By the end of the episode, our hope for you is that you understand contracting and freelancing just a bit better. Being open to contracting and freelancing can open up a world of opportunities as a copywriter. Listen now! --------------- Mentioned in the Episode Freelance Copywriter Benefits: How to Build Your Own Benefits Package3 Steps to Taking a Vacation as a Freelance CopywriterEp. 11: Tax and Bookkeeping Tips for Freelance CopywritersWhy Copywriting is One of the Most Enjoyable, Flexible Careers Related Links What is the Difference Between Freelance Copywriting and Contract Copywriting?Copywriting Contracts: Do You Need to Send Them to Clients?Marketing Trends for Freelancers and Contractors in 2024Can You Break Your Copywriting Contract Early?Why We Love Working as a Contract Copywriter (And You Should, Too) --------------- Get Free Copywriting Training here 

You wake up in the morning, excited to start the day … then remember you have to go to work.  *Groan* Burnout: we've all been there. For Leslie, it turned out she still enjoyed being an attorney—just not full time. But, like all of us, there are still bills to pay. On this episode of the Build Your Copywriting Business podcast, Leslie is sharing how— instead of completely leaving her career as an attorney behind—she added copywriting as a source of income. Now, Leslie is a part-time attorney and a part-time copywriter, giving her the best of both worlds (minus any of the burnout). Whether you're still considering to go all-in on copywriting or you've already committed to working as a copywriter, Leslie's story has a ton of inspiration on how you can rethink your career to make it exactly what you want.  --------------- Mentioned on This Episode www.copy-hero.com Related Links Who Are the Clients for Copywriters?Best Backgrounds and Degrees for Getting Into CopywritingEp. 120: Most Common Copywriter BackgroundsEpisode 189: Before Starting a Copywriting Side Hustle … Listen to This --------------- Get Free Copywriting Training here 

As writers our clients hire us to … well … write! So, what happens when you know your client wants to take the copy in the wrong direction? Do you speak up? Or do you just roll with what they want? As you'll hear in this laser coaching session, there are a few ways to tactfully and professionally disagree with your client in a way that further positions you as a valuable copywriting partner. Ultimately, is it their decision? Yes. But that doesn't mean you have to sit back and watch as (more!) bad copy gets put out in the world (especially if it's a piece you really want in your portfolio). Listen in to hear the tactics you need to use. --------------- Mentioned on This Episode What's a Copy Test?Ep. 56: What is a Copywriting Test and Should You Do One? Related Links Why You Need to A/B TestingThe Most Important Piece of Email CopyTop 3 Biggest Email Mistakes Copywriters Make --------------- Get Free Copywriting Training here 

Having the ability work from anywhere is a HUGE benefit of being a copywriter. For many of us, that means we can visit and spend more time with loved ones. And that's a huge perk—we love our friends and family! It's 100% doable to work from their homes. But working remote from family and friends' homes is a very different experience than working from pretty much anywhere else. If you think you'll get the same amount of work done, or the same type of work done: surprise! That's not realistic. Even if you tell friends and family—and they know you're working—hiccups are inevitable. On this episode, Nicki and Kate are getting realistic about what to expect—and what you can do—when working around friends and family. Going into this environment with this knowledge is half the battle for maximizing success and minimizing frustration. --------------- Mentioned on This Episode 6 Must-Pack Items to Write Copy Overseas Related Links Is it Really Possible for Copywriters to Work Entirely Remotely?7 Tips to Living the Digital Nomad Lifestyle as a CopywriterHow Can I Work Remotely from Anywhere in the World? --------------- Get Free Copywriting Training here 

Are you ready to stand out in your next copywriting interview or discovery call? Whether you're applying for an on staff position or a freelance role, the key to success lies in the right preparation. That's why we're taking you back to this must-listen episode of the Build Your Copywriting Business podcast, where Nicki and Kate share their top tips on how to ace the prep for your copywriting interview. You'll learn key steps that many copywriters overlook—steps that could be the difference between landing the job or not. Tune in now to boost your chances of securing your next copywriting gig! (Psst: You'll also want to check out part two to know what to do during the interview and part three to set yourself apart from the competition once the interview is over!) --------------- Mentioned on this Episode Ace Your Copywriting Interview (Part 2 of 3)Post-Interview Must Dos (Part 3 of 3) Related Links Questions to Prepare For in a Copywriting Job InterviewCopywriting Q&A: Super-Charged Job-Hunting TacticsHow to Elevate Your Profile & Land Copywriting Clients on LinkedIn --------------- Get Free Copywriting Training here 

Learn the indispensable traits that forge a successful copywriter with Nicki and Kate. From resilience to creativity, learn the insider attributes that could shift your writing career into high gear. It's not just about witty words; it's the hustle, learning curve, and more in this value-packed discussion. Are you embodying the characteristics that clients covet? Tune in and uncover the facets of a copywriting ace! --------------- Mentioned on this Episode 11 Traits of the Most Successful Copywriters Related Links What Does it Take to Become a Copywriter?Confused About Where to Start Your Copywriting Career? This One's For You --------------- Get Free Copywriting Training here