8 Minute Mastermind

Marina is a doctor of Chinese medicine and acupuncture. She opened her office in Encinitas four months ago. She's grateful for the transformation it's given her. She's making enough to cover her costs, and her clients are referring even more clients.   01:42 Challenge: I still don't feel solid, stable, secure. I would like to create safety, but I know it takes time. I need to trust the process. I tend to be harsh on myself.  02:52 Brad: The feeling doesn't go away, there will always be swings, but you will get better at dealing with it. Life is inherently unstable, it's about your ability to cope with that.  03:15 Question: What does security and safety look like for you?  03:20 Marina: I want to be booked a month in advance. At this moment, people come, but it's unstable.  03:42 Question: What can you do to ensure you have more bookings?  03:51 Marina: I just realized that I need help. I've been feeling alone in this process. I'm doing it all myself. I don't have any support, and I'm starting to feel like I'm losing my creative vision.  04:18 Marina: I recognize that I cannot have a business coach because I have a lot of resistance to that. But I need help. So I'm trying to find the right solution, for me. 04:46 Marina: I need someone to keep me in check, to give me homework to do. 04:48 Brad: You said you're resisting getting a business coach, and you want to hire somebody from the Phillipines to market your local businesses. Can you walk us through some of these decisions?  05:05 Marina: All my marketing can be done from anywhere. 05:05 Brad: Theoretically. It doesn't mean people are good at it. It just means it's cheaper. 05:09 Question: What's the resistance around hiring a business coach?  05:12 Marina: It's ego. That I know better. 05:18 You gotta laugh at that, because we all do it, right? 05:23 Marina: I just know that I'm going to be resistant the whole time. So I do need a different approach.  05:29 I would challenge you on that.  05:32 Question: How long has this been an issue? 05:34 Marina: Since I was a child.  05:38 Question: How long have you not had a booked calendar?  05:42 Marina: I just opened in February, so it's been on and off for four months.  05:48 Brad: I just want to acknowledge that you were so scared to even make the investment originally. Now you're at a different level. You can pay your rent. But you want more. So why not double or triple down what you're already doing, then from that space of clarity - my intuition is that when you get to that place you'll find something wrong, too, but, for now, while you're here in this place, to get to that place double or triple down on your investment and energy. What you're doing seems to be working. 06:43 Marina: I'm considering taking a business loan, so I can go the next level in my marketing. But I don't have a clear vision on what that looks like. 06:50 Brad: Are you profitable right now? 06:52 Marina: I'm covering my costs and personal costs. I'm not saving anything. 07:08 Brad: So you're breaking even. How many business owners took years to get to break-even, let alone profitable? I know did. I burnt cash like crazy at first, because I didn't know what the hell I was doing. So, congratulations!  07:45 I heard something about you wanting to book people out a month in advance. Are you doing anything to make that happen now?    07:52 Marina: Yes, I sell packages. I recently increased my prices again. And it's been good, people still buy it.  08:02 But what about telling people to book a month in advance? Like, I'm booked out for the next month; start there. The first restaurant I opened in Napa, we told people we were fully booked for the first two weeks we were open. We were not fully booked. But it built a want and need to get in there. Then we couldn't even handle the demand.  08:28 Brad: Yeah, create scarcity. 08:29 It might take a month or so to build that momentum, but if you make it seem like you're so busy that you can't book somebody, people will want in.  08:42 Brad: Provided you actually deliver. If they had shown up to your restaurant, and nobody's there -  08:54 Brad: But the way you did it actually worked, because you knew you had a great product. People did show up. 09:00 Even if we're really good and we think we know what we're doing, there are blind spots that we have that other people can see. That's what a good business coach does, is helps you see your blind spots, helps you work through them, and holds you accountable. I think it's the accountability more than anything, is having somebody to report to.  09:15 You know probably 5-7 things that you need to do that you're probably not doing. It's true for all of us. The benefit of having a coach is having somebody that you're realistically rely on.  09:45 It's about accountability and it's about you doing things that you know you need to do. You can't do that for yourself. We're all incapable of hold ourselves to the standard that we really should be.  09:57 Brad: And our best thinking has only gotten us where we are. It won't get us were we want to go.  10:14 Marina: My whole life I've been disciplined. I don't understand why I'm not disciplined at this moment.  10:24 Marina: I should be strong. I should know what I'm doing. There's a resistance.    Three key points:  Your best thinking has only gotten you where you are. It won't get you where you want to be.  A coach will hold you accountable.  Create scarcity. If you want people to book a month out, tell them they have to.

Ben is a health and nutrition coach for entrepreneurs and thought-leaders. He's grateful for his health. He's celebrating setting up a live talk at Eve.    01:07 Challenge: I don't know if I should charge people for the talk or not. 01:20 Question: What are the pros and cons for not charging, and the pros and for charging? 01:27 Ben: Pros for not charging: I'd feel less pressure. I'm new to the community, so it would be a good way to share with people what I'm all about.  01:45 Question: What's your overhead? 01:47 Ben: $350. 01:51 Question: Could you get a few clients out of this? 01:52 Yeah. 01:59 Brad: You'd get more people to come it it's free. But the people who are more likely to come to a paid event are more likely to be willing to spend.  02:09 Brad: What if you did a free one and then a follow-up paid one, once you get all the kinks worked out?  02:14 Ben: Definitely. 02:25 Question: You said you felt like there was no pressure if you do it for free, but more pressure if you do it for paid. Is that really true? 02:30 Ben: I feel it. I think a lot of that comes from my past experience working as a chef, and working at a level that I felt on the fence of whether I had my job or not. Getting paid as a celebrity chef was insane  03:05 Question: Is that value of what you'll deliver, if they pay you or not?  03:06 Ben: No.  03:18 Question: Are you going to have a follow-up offer? 03:25 Ben: After? Yes.  03:40 Stacy: Recently I made the decision to do Circus for Entrepreneurs for free. Or refundable. Because I wanted to get comfortable with a new process for myself. But I found that there was not less pressure. I still wanted to deliver the value. 04:12 Stacy: But if you feel like there will be less pressure, and you can promote another offer, that could be a good way to do it.  04:17 Ben: There's something deeper in there for me, around pay and money. I'm also looking at being new to an area, and it seeming aggressive.  04:38 For me, a transformation happens when a transaction occurs. When people invest in themselves they expect transformation. But when they go to a free event, a lot of times there is already a feeling that it won't be valuable.  05:08 I think it's the worthiness, the belief that people want to pay for what you have to offer.  05:22 Question: How are you getting them to the event?  05:24 Ben: Online marketing and Eve. 05:32 So it's really about you bridging the belief that people want to pay. 05:41 Ben: There's another part of me that knows that what I'm going to bring is super high-value. 05:46 Do you think they're really going to receive it if they're there for free?  06:00 Like attracts like. Free events are huge red flags for me, unless I know the person. 06:30 It's more energetic than anything. You just need to believe in it.  06:43 If you really want to do it for free, then at least get something out of it. Get a boat-load of customer research out of it.  06:58 Ben: I'll get a ton of content out of it - there will be people filming it, I'll get more people on my email list, etc.    07:25 Question: You can deliver a transformation in that free event? 07:28 Ben: Oh, yeah. 07:32 Have everyone write their story for you. Then you'll have even more content and customer research.  07:57 Ben: How do I get that content from them? I'm imagining they'll be writing that in a journal, that I wouldn't receive. 08:06 In order to come to this event you have to fill out this survey. Or, at the event, here's 30 minutes and the worksheets.  08:14 Brad: You can use carbon copies.  08:33 There are ways to get the worksheets, don't get too overwhelmed by that.  08:37 Brad: I say charge.  08:39 What's the worst thing that could happen, if you bomb?  08:45 Question: How much are you thinking of charging? 08:48 Ben: Maybe like $30? 08:49 Stop! That's nothing. Just charge.  08:55 You're worth it. They're worth it. They need to feel worth it, too. You're doing them a disservice by expecting that they don't want to pay, because you're putting it out there that they're not worth it to pay that much money for the transformation that you're giving them. So you're actually disempowering them, stealing away all their value. 09:15 Ben: Which is disempowering myself, too.  09:29 I also wonder if there's a degree of trying to "get that perfect bun" with trying to get that material out there. They're not there to get the perfect material. They're there to get results. It can all be simplified. There's maybe a confidence issue? Needing to be perfect? I don't know. Does that resonate with you at all, that you're trying to make the perfect bun?  10:06 Brad: Gordon Ramsay is not going to kick the door open if you don't get it right.  10:12 You're not doing the chef thing anymore. You're working with people who don't know what the perfect bun even is.  10:25 Over the weekend I went to a 3-day, free event. Different people got different things out of it. Because there was so much material, there was a lot of good that I got out of it, there were other parts I didn't care for as much, but I can discard them.  10:55 So here's this free event, that demanded a lot of effort from the organizers. This is an argument for doing it for free: If you have a ready-made follow-up, here are the plans where I can work with you individually, and the prices. If you're ready to follow up, that might be an argument for doing it for free.  11:26 Did you buy it? 11:27 No, I didn't. Others did. I did not. I signed up for free. There were so few people that I got as much out of it as people who paid. It was good.  12:04 Let's bounce off that - for that free event there were one-time offer upgrades. That could be useful for you, Ben. So you could offer it for free, then have the next page in your funnel be, if you'd like to receive this extra benefit, one on one time with me, then there's a price.  12:29 That's how he sold it. And there were people there who paid for the added level of exposure.  13:15 There were VIP-like activities at the event, but there were also follow-up items, upgrades.  13:23 If you can pitch a follow-up at the end of your free event, that might be worth it.    Three Key Points: What have you got to lose? Charge them. You're worth it. They're worth it. They need to feel worth it, too.  If you really want to do it for free, then at least get something out of it. Get a boat-load of customer research out of it.

Stacy has two businesses; an online gardening business and adventures for entrepreneurs. She's grateful for the certainty and support she gets from the group.   01:39 She has an amazing opportunity to be more resourceful. But as she dives deeper into that she keeps going under.  01:50 She's in a familiar situation; cash flow is taking a dip; she has a bunch of projects that she needs to focus on to bring in revenue. But she's feeling uncertainty.  02:01 Challenge: I want to go deeper.  02:15 Stacy: When I'm aligned and feel grateful, things show up.  02:26 Stacy: But there's a story around being called an ungrateful wretch. 02:38 Stacy: Sometimes when I hear the word grateful, manipulation and obligation comes up. When I find myself in uncertain places, these words start showing.  03:12 Stacy: There's some truth to the "ungrateful wretch" name. When I was a child, the love I was shown wasn't given in the way I wanted it, so I was unappreciative.  03:36 Challenge: I'm trying to understand, for myself, the heart of it all. I've been journaling. Forgiveness might be at the core - of myself and my family.  04:12 Stacy: I believe this is the work that will help me in these moments, when things are uncertain, to feel more connected to myself, and the universe.  04:46 Suggestion: So what you said is true, but you can have two simultaneous truths.  04:54 Question: For the forgiveness thing, are you familiar with Hoʻoponopono?  05:05 Suggestion: It's super important, when you do it, you're always doing it to the aspect of you that created the distortion. A lot of times we think we need to forgive other people - that's fine - but you're creating your version of them. You're creating the story, and you're perpetuating the story. To get to the root of it is to really - you're dissolving the whole thought platform.  05:36 Suggestion: When you're saying, "I'm sorry, please forgive me," you're saying it to the aspect of you that created that experience for you.  05:44 Question: But what is it that you want more than anything from feeling? You want to sit in the uncertainty. What is it that you really want?  05:58 Stacy: Certainty doesn't feel safe for some reason. 05:58 Challenge: Why? 06:07 Stacy: When I am grateful, or when I am sharing love, that was used against me in my family. So when I am certain, when I am sharing, it can be turned against me. I know that's just a story. 06:28 But it doesn't take away the effect. 06:28 Brad: It was real for you. 06:35 Question: Are there times in your life when you felt like you were able to fully and freely love, and you weren't being turned on? 06:42 Stacy: Yes.  06:45 And you felt safe doing it, and you've been able to create that experience for yourself.  06:51 So now that you have new stories that have come out of that old story, then you don't have to live the old story anymore. It's just about trusting in yourself rather than trusting in other people. When you trust in yourself, it's irrelevant whether they reflect the love back to you or not.  07:05 You're a lover because you're a lover, not because of what anyone else needs to give back to you.  07:14 How many of us have had that experience when we felt like we were turned on. We gave someone love and then it bit us back pretty badly. 07:25 The gift is learning that it doesn't matter; it still feels better to love than to withhold love.  07:44 Let's dive into the manipulation. You said if you're grateful and love loving then the universe will yield back to you. Can you share more on that? 07:53 Stacy: A lot of the time when I was called an ungrateful wretch growing up, it was because somebody I didn't even know gave me something. Then I was obligated to give something back, and sometimes things I didn't want to give. So sometimes when a gift is given it feels like there are strings attached, or an obligation to do something.  08:24 Stacy: In my family, it feels like people do things to get something.  08:32 It feels like an uneven point system, right? 08:34 Stacy: I hate the point system! 08:36 How many of us have experienced that? We can all relate to that. 08:47 Question: So in Stacy's ideal world, what do you want? Would you be willing to claim for yourself that you're only giving when it feels right for you? And you're willing to receive only when it feels right for you?  09:05 Stacy: The thing I want to understand is trusting the receiving.  09:20 The degree to which you're willing to love and respect yourself is in direct proportion to what you're willing to allow for yourself.  09:30 As much as you love yourself, that's as much as you allow for yourself. The trusting part is loving yourself so much that you know it and you don't waver or question it.  09:48 Question: How many people do you know that you're almost sicked by how much they get with such little effort? It looks like they're blessed with abundance and good looks and great relationships, but they don't do anything?  10:00 Stacy: I actually love those people. 10:02 So what's the difference? It's just that they expect it. They know their worth.  10:14 Question: So what would help you expect that for yourself? What would it take? 10:20 Stacy: The words unlimited love come in.  10:23 Question: As a daily practice, how do you think you can get there every day? 10:45 Stacy: It feels like I'm doing all the things. I'm journaling, eating well, working out.  10:55 Question: What about doing the action to instill the belief?  11:09 Stacy: I guess I don't know what that looks like.  11:17 I want to revisit that time that created this emotional response for you. Have you considered revisiting that memory and rewriting from the perspective of, you were actually providing a gift to them, in that interaction, because your value is so high.  11:56 If you could look back at it and change your perspective of how you see yourself in that interaction, maybe you can rewrite it.  12:02 Stacy: I've rewritten all of them in different ways. It's in the nervous system. It's preverbal.  12:20 Brad: EMDR is good for preverbal stuff. But don't try too much at once. It can be very emotionally overwhelming. I did too much too soon, and it led me to have one of the biggest breakdowns I've ever had. Maybe try a session, wait a few weeks, and do another session.  13:03 Brad: The basic idea is that your brain has two sides, and that by adding stimulus or tapping to either side of your body, it helps your adaptive memory network come online. So when you think about a troubling memory, it allows your brain to think about it as if it was happening right now, without all of the trauma and stuck stuff attached.  13:45 Brad: I want to acknowledge you for sharing! Who else has been through something - stuff you can't even get to that's so traumatic, that you're still plagued by it as an adult? There are ways to get through it. 14:04 Brad: Try EMDR. Or Hoʻoponopono. I didn't realize how easily I could heal so much, in just a few minutes a day. I do it every night now.  14:36 Brad: There's a 45 minute version that I might recommend. It will go through the whole family. I like Dr. Matt James.  14:59 I'd like to applaud you for having the courage to come talk about this. It's deeply painful. All of us have stories like this. My story was so intense that I actually wrote a book about events in my childhood and what I learned from them.  15:29 When I started the book, I didn't intend on writing about that, but it kept coming up.  16:01 Bringing my terrible experiences into the light helped enormously. It helped me realize I'm not responsible for these things that I was led to believe I was responsible for, as a six year old child.  16:26 Then I learned the enormous positive effect these events had on me. I learned lessons - courage, compassion, integrity, and trusting people.  16:45 That helped me become a better leader.  16:55 It gets better! 16:59 Stacy: This is not the first step.  17:06 Question: Have you allowed yourself to go to a place of anger?  17:10 Stacy: That's the hardest emotion for me.  17:16 I think, on your part, there needs to be a release of anger and resentment. Maybe that looks like finding a punching bag. 17:23 Stacy: The tears are a mask. It's actually anger.  17:29 When you can fully express that then you'll be able to move on and clear it. The anger needs to be expressed.  17:39 Maybe some bad-ass martial arts classes.  17:43 Stacy: I like kickboxing.    Three Key Points: You are not alone; we’ve all been through hell. Talk about it. The gift is learning that it doesn't matter; it still feels better to love than to withhold love.  Try EMDR. Or Hoʻoponopono. You can work through a lot, relatively easily. 

Charity is a middle and high school teacher. She thinks it's time to pursue entrepreneurship. She's celebrating a family reunion for the first time in six years.    01:40 Challenge: I know I'm interested in being an entrepreneur, but I have no idea what I want to do.  02:00 Opportunities have presented themselves, that sound great. But I have reservations. I think I'm still stuck in my teacher mindset. 02:18 Question: Why can't you be a teacher? Why can't you do that as an entrepreneur? 02:26 Charity: I still want to teach, regardless of what I do. 02:29 Question: What do you love to teach?  02:37 Psychology. 02:42 Suggestion: So that's like information; you could sell that all day long!  02:48 Question: What format do you want to teach to? Courses? Online? Events? 02:55 Charity: I'd like to do it in-person.  03:03 Suggestion: You have a great presence about you. You'd easily sell tickets.  03:12 Suggestion: You look like an expert. You're eloquent - your energy, the way you carry yourself.  03:17 Question: What's the fear? 03:20 Charity: I don't know where to start. I've had some opportunities come up in network marketing and trading. My question is, do I go after something that I know works?  03:48 Brad: Both of those have a steep learning curve, and a lot of risk. Trading especially.  04:02 Suggestion: It's funny that you're asking if you should go after something that "works" after you just said that teaching works. Being a teacher is in your bones. It's about shifting that to a different format.  04:31 Question: If you could have it all your way, what would that look like? 04:38 Charity: I love the age group that I teach, but I'd be teaching lots of different things related to psychology, with young adults or adults. Mostly young adults, college age.  04:58 Question: Is there a specific reason why you like teaching young adults about psychology? 05:05 Charity: I want them to know themselves. I didn't when I was that age. I've learned a lot, so I want to give that back. 05:15 Question: What results will they get from knowing themselves at that age?  05:22 Charity: Not going after things that they're told to do. Looking at the world differently. Being confident. 05:36 So you want to create a generation of critical thinkers who living lives that create for themselves, as opposed to fitting into a mould? That's pretty powerful! 05:47 Brad: Are you worried that you won't make enough money?  05:53 Charity: Yeah. 05:54 Brad: The self-education industry, which is essentially what you're talking about, is $355 million a day industry that's poised to triple in the next five years, to $1 billion a day? That's 1,000 $1 million a day! 06:13 Question: What's your bare minimum that you would want to make? That would make it okay to leave your job? 06:24 Charity: I've thought about this a lot. $250,000. I don't know why. That's what makes sense to me.  06:43 This is a beautiful vision. I know motivational speakers that travel to high schools around the world, and they get paid big bucks, because the school has the money. They change 1,000s of lives at a time, in person. And they get an exciting life. I also know people who are deep in with small groups.  07:48 It can look a lot of different ways. 07:55 Or it could be online, teaching homeschoolers or other teachers.  08:06 Question: What other fears do you have? If you hold on to the vision, it will pull you to it. It's the fears that you have that are blocking you. 08:22 Charity: I guess just believing that I'm worth that. I'm so stuck in my path, that I know and is comfortable, that it's hard to look outside that, and believe that I can do it.  08:50 So before you learn how to ride a bike it was unknown. It was probably scary. But as you do it, it becomes second nature. It's the same for every big decision we make. There's always a learning curve. We all struggle with worthiness.  09:50 There's also maybe a fear of how people will look at you. Let's talk about that.  10:12 What I'm getting intuitively is that you're not willing to even announce that this is something that you want, because you're afraid that it might not work out. Oh, you just got brighter, what vision did you just have? 10:43 Charity: Just doing this. Seeing myself doing that.  10:59 Charity: It's not being worried about what people will think. It's just being stuck in the security and allowing myself to be limited, not stepping into who I know that I am. 11:15 It's not about what other people think, maybe. It's about you for yourself. You need to own the vision and speak it out to the universe. Say, "I own this. I'm committed."  11:36 Question: What are the other fears? So we can make them seem silly and small and trivial. This is the time.  11:45 Charity: It's just about owning that for myself.  11:51: Let's own it for you. How does it feel to own it? 12:02 Let's say, a year from now. Asking what it would look like is focusing the energy, and giving it a path to flow toward. So in your ideal situation, what does that look like? How would you be expressing this beautiful talent that you have? 12:24 Charity: Having a small group of people that I work with. Either a small group like this, or a small classroom. Just being really personal with the people I'm working with. 12:41 Question: How long would the program be? 12:43 I haven't thought that far yet. 12:52 The more you think about this vision, the more space you create for yourself to give yourself what's possible. If you paralyze at every decision, you're not allowing it to flow. But you're worthy of having what you want.  13:35 Get really specific about your vision: what is it, and how do you want it to unfold. Then it takes on a mind of its own.  13:53 Question: The little girl in you, who doesn't know limitations, who doesn't know unworthiness, it just in total play and total fun, what would she say she wants with this? 14:00 Charity: She really just wants to help people.  14:05 Question: What's the biggest she could dream it, and what's the biggest she could dream you to be? 14:07 Charity: Knowing that she has a whole team of support that will be right there to help her every step of the way. She doesn't' have to do it alone. 14:13 Question: Where does she live inside you?  14:16 Charity: Right here. 14:22 Question: When she answers from there, that playful, joyful, worthy, happy place. Just take any fears or anything - it's just play, it's just fun - what does she say? It doesn't' have to be real. What would say in a make-believe world? 14:37 Charity: I feel super blocked right now.  14:45 That's okay, just take a deep breath. 14:54 You don't have know right now. But that little girl - she's pretty intelligent, and she has lots to say. I'm sure when she's ready she'll say it. And you'll be ready to hear and acknowledge her. You'll be the genie that's going to help her grant her wish.  15:16 So really, you're her support. That little girl is the one that wants to talk the other little kids that you want to talk to. We all have an innocent child in us, that hasn't dealt with the programming or the beliefs and fears. They don't' have restrictions because they know their worth and value.  15:41 If you can keep connecting to her, and letting her guide you, then the fears won't even exist. Fear doesn't' exist in her reality. 15:50 Brad: Don't expect to get it all in day one. Or even day 100. It's a journey; you're just committing to a different path. That path will show up as quickly as you can take it in.  16:05 Brad: It's insane to think you could eat the whole elephant in one bite. So don't' even start there. What feels good now? Do something good towards it. What feels good tomorrow, do something towards it. Pick up momentum. Use little failures as fuel.  16:32 The best thing that Daenerys said was, "How do you learn how to ride a dragon? You ride a dragon."  16:46 We get to choose our identity all the time. Right now I'm in a similar situation and have a similar block. This process that we go through is good for all of life. Keep reimagining what you want.  17:04 I do a lot of journaling when I feel blocked.  17:35 I see like 17 different parallel universe of you, and all of them are extraordinary.  17:54 Suggestion: Hiring a coach is a good move when you know you want to step out and create your own business, but you're not sure how.    Three Key Points: Hiring a coach is a good move when you know you want to step out and create your own business, but you're not sure how. You’re worthy! Everything you want is on the other side of fear.

Kit Volcano runs The Little Volcano with his wife, Rosy. They train coaches. Their business has been compared to running a mystery school and a sacred funhouse of mirrors. He's celebrating completing his first talk. He opened for Kyle Seaspin. And he nailed it.   04:11 Challenge: We only have one entry-point to working with our business. So it can only grow as big as our challenges can be. So we don't know how to get more people into the events, which is the thing I really love doing.  05:19 Question: Who comes to your events? 05:24 The people who do the week-long challenge.  05:32 Question: What is your current funnel?  05:35 Every single person in the challenge comes from a referral when we teach our coaches how to do enrollment.  05:53 Rosy: Or it's people who've seen us on stage.  05:57 Question: Why don't you do paid advertising? 06:00 I paid a guy once, he was totally optimistic at first, then he came back and said we have too much of a culty vibe and it'll never work. No results, then he bailed.  06:33 Question: Who's ever hired a shitty service provider? Who's still been successful despite hiring a shitty service provider?  06:40 Brad: You who else is is culty? Every other major successful brand on the planet. 06:59 Suggestion: So that guy's an idiot. Go hire somebody else.  07:16 Kit: We've been through 3 marketers. There's no trust there anymore.  07:20 Rosy: We hired someone to fix our website. It was a bust. We hired someone to transform our campaign; he just transferred all of our contacts and then ghosted.  07:33 Question: Are you getting referrals from trusted second paties? 07:36 Yes.  07:56 Question: Are you not spending enough for the right people? Let's nail down the problem. You're either not investing enough to get the right people or the leadership or communication is mismatched.  08:15 It's probably both. 08:28 Suggestion: You've got to be about to suss out someone's value. I've seen talented people way undervalued and terrible people way overvalued. You need to learn how to structure deals so that you won't get hurt if they produce nothing. Walk the deal toward having everybody win.  10:10 Suggestion: But these relationships take time to build. Give them a month or two to see how they do, then start giving them more. Make sure you're getting what you're paying for. Think of "if this, then that."  10:35 Suggestion: Be slow to hire and quick to fire.  10:48 Suggestion: You've also got to be reasonably competent with all of the tools; clickfunnels, Bitly, spreadsheets, etc. I get nervous if I don't understand a process. If there's an emergency, I need to know what to do.  11:33 Suggestion: Have them make videos of themselves doing what they're doing, so you can learn it, too. And make that contingent upon them getting paid.  12:15 Suggestion: Being an emotional buyer ends up fucking everybody.  12:52 Suggestion: Ads are just science; use the scientific method. 13:14 Suggestion: Spend enough money to teach Facebook to send you the leads that you want. This will probably be more than you think you need to spend. They're called conversion events, and you need to send at least 50 in order for Facebook to learn.    14:24 Suggestion: Split-test your pages and copy. The ads, the images, everything. You don't know what will work, so you need a lot of options. You get closer and closer with every iteration.  15:28 Suggestion: When you're advertising for a location-dependent event, it's the trickiest ad. Try having an opt-in. Try 3-month lead-ups.  17:19 Suggestion: Is extremely difficult and expensive to get somebody to commit to showing up to a thing in person. It's extremely easy to get somebody's email, by offering them some free virtual value. If you're targeting within 50 miles and getting an email, you know that you can continue to market to them consistently, without having to pay again. You have the ability to get them to come, once you've warmed up to them. You have the ability to retarget them with more ads. Ultimately, you have the ability to build a relationship with them ahead of time.  18:14 Suggestion: You might need 1,000 opt-ins to fill a 50-person event.  18:25 Suggestion: With no name recognition, a cold audience just won't commit. But if they're been warmed up for a few months, they're much more likely. 18:38 Question: How many people are you trying to fill? 18:46 I would like to be able to scale these events so that I'm not leading every single one of them - one a month - if we can literally just show up, run the event, go home, I'd love one per month, 50 people.  19:23 Phase 1: So let's say 75, on the high end. You need at least 1,500 or 2,000 opt-ins to get those butts in the seats, that are in your area. Realistically, you'll need to spend $2.50 to $5.00/ lead to get there. $5.00 X 2,000 = $10,000 in ad costs. But it doesn't stop at the ad. You need to be continually dripping on them, developing a relationship.  19:55 Phase 2: Try to get some low-ticket offers on the front-end of the funnel. Maybe a $7 upsale, a $37 upsale, a $97 upsale kind of thing, so you can recoup some of your ad costs. That's what we're working on in our business, but it's successful.  20:13 Suggestion: To create the relationship, they want to know that if they invest their money they're going to get the return. So if they do a small investment and feel successful, you reinforce the relationship and then you give them an opportunity to do a higher level of commitment with you. More transformation. Building them up to that stage is a process. It's a long-term, stepping stone type relationship. You get their information, and then you nurture them. It's a life-long relationship.  21:02 Question: You only have one entry-point. How can you create 3, 5, 7? Do you have any automated funnels? What else can you do?  21:22 Kit: Our systems are such rats' nests, they require so much manpower, so we need to clean it all up and streamline. 21:35 Suggestion: Eliminate anything that doesn't serve you. What's left, simplify and streamline.  21:46 Kit: We do have an automated program, but I question it because I'm afraid it's like every other course on the Internet.  21:54 Rosy: We never released it. We've only done some beta testing for it.  22:25 Kit: We have so much that we're doing, that we don't finish things.  22:30 Brad: It sounds like you guys need to simplify, streamline, and scale. In that order. 22:38 Suggestion: My best hack for multiple entry-points, fast is to come up with an eBook that's the Top 10 Something, then you have ten leadpages and each leadpage is one of those things. Then you can send ads to that one thing, so your Facebook ad is Here's the One Trick to XYZ" it goes to the leadpage, which goes to the eBook. But it's 10X. There's one lead magnet, but ten ways into it. 23:08 Brad: That's interesting. Do you cut the ones that aren't tracking? 23:16 Suggestion: The trick is that they're in the book.    23:24 Brad: Say #2 isn't going anywhere, but #8 is killing it, wouldn't you just double down on #8? 23:26 Yeah. But that's the quickest way to get ten entry points to one thing. Mistakes work best; people like to know what not to do. Or myths. But a top 10 list in an ad can be overwhelming, so just say, "Here's the one thing that's going to help you do XYZ." When they show up it's ten things. 24:15 Suggestion: I just did a bad-ass video with an opt-in at the end. 24:30 Brad: $500 price point, time and money. It's like have this Mastermind, but there's no stairs to the top floor. Unless they're really committed, they're not going to jump. 24:46 Kit: We have people go from $47 to $5,000 with nothing in between. We're doing already. But we could have an automated $500 program. 24:55 Brad: Or you could just have stairs.  25:06 Question: Have you thought about an automated webinar? 25:08 Kit: I created one with the Facebook guy then he didn't put it out.  25:14 Question: What  are the top-5 things that you're going to work on for the next week? 25:28 Kit: Rat's nest. Launch the course.  25:43 Kit: Delegate and SOP for all the stuff we don't want to do.  26:34 Kit: Scaling consultant, should be #1. 27:24 Rosy: Putting our energy into the next programs.  27:38 Kit: Getting people into the programs.   Three Key Points: Get organized. Think about hiring someone to help you. Make a to-do list. You’ll need to spend money on advertising, probably more than you realize. Outsourcing and delegating is good, but you’ve got to understand all of your systems. Create SOPs. 

Rosy Volcano is a transformational coach and a new mom. She and her partner Kit incorporate yoga, shamanic training, and body work into a coaching training course. She is celebrating her baby boy, and another big launch coming up. Their challenge is figuring out how to scale their business without losing the intimacy, or making it feel watered down. They want to pass the current program over to on of their current coaches, and create a new, more advanced course. How do they multiply themselves?    03:58 Question: What are you responsible for with these protegees of yours? Are you giving them leads, or teaching them how to market and sell for themselves?  04:08 Rosy: We teach them how to market and sell for themselves, and the actual techniques of coaching. 04:12 So they're self-sustaining business owners after they graduate? 04:16 Rosy: Yes. 04:21 Question: You have like 5 or 6 of those people running this for you after?  04:22 Kit: Those people are the ones that work for us, and what we're responsible for them is they provide some leads, and we provide some leads. It's kind of a co-creative situation. 04:39 Rosy: When we do a launch, we have so much demand we couldn't handle it all. So the overflow goes to them, as well. 04:42 Question: So if you 10X the number of people you're working with right now, overnight, what would break first? What would be over capacity? 04:53 Rosy: Kit and I still lead group coaching calls for everyone. We wear so many hats, and I have a 3-month old. I feel that our time would - it would be too much.  05:14 Question: Can somebody else do those things, or a capacity of those things, that you do now that are currently finite? 05:23 Rosy: Yes. We're creating the role of coaching director for one of our employees.  05:31 Question: What else would break? Or what else could be automated, eliminated?  05:42 Kit: We don't have enough coaches right, who are working for us. Their loads would be overdone, too.  05:58 Brad: It feels like the model is self-limiting. Maybe rethink your model. How could we serve 2,500 people with the same amount of energy and time, or even less energy and time, that we currently serve 250? I like the hybrid evergreen model. I borrowed it from a mentor of mine, Sam Evans. Your next level of iteration is deciding what type of business you want to be, and how to deliver that value in a more automated, streamlined way.  07:03 Suggestion: What are your non-negotiatbles? Jeff Locker is great at this, he writes down his non-negotiables. You wouldn't believe how little he does for his business. And you wouldn't believe how much his audience appreciates him for not doing much. The community agrees to his non-negotiables. So figure out why you want to replace yourselves, and what your non-negotiables are what's important to you. 08:05 Rosy: We are too available for the people at that level. It's one of our main challenges. We spend time personally replying to messages. But then the next round of people comes in.  08:37 Brad: There's no reason why you can't hire a community manager or something at that level. You can still provide the same level of service. Now that the revenue is there to hire people. start investing in things that take time off your plate. Ultimately, the things that got you here are not going to get you there. Uplevel your thinking. 09:14 Suggestion: This business is your baby. At first you nurture the baby, but after a while you don't always need to be there, coddling it. Let the nanny come in sometimes. Let go of some control.  10:24 Question: What levels of engagement do you currently have with your clients?  10:47 Rosy: We have a Mastermind, the leadership program,  10:53 Kit: We have this coaching training program, and we have scaled ourselves out of the one-to-one, then we jumped a little too far into a high level Mastermind-thing that was triple what our coaching program was. We didn't get too many sign-ups, then we realized there was probably a step in-between we need to put more energy into. I think we should take ourselves out of the intimacy. I think we need to give up replying to Facebook threads and emails. It's just our boundary and that's it.  11:52 Brad: Maybe all of your communication is funneled to one email box. Then one person is trained to reply to those at regular intervals. Train your public to know they'll get replies twice a day.  12:21 Question: What's the low level of engagement? 12:27 Rosy: Group-coaching that is once a week, that's $100/month. Not very many people have signed up for that. Like, 10. 12:47 Brad: It needs to be reassuringly expensive. I would never invest in $100 coaching. There are too many low-balled offers out there.  13:04 Suggestion: It probably doesn't feel worth it because there's only 10 people and it's a huge time investment. They would be better served it it was once a month. There's another level that would make it more worth it for all of you. They're probably not really investing in it, either.  13:41 Rosy: When I created it I was thinking it could be a step from the free Facebook group to the bigger program.  14:10 Suggestion: If it's worth it to you, great. But it seems like maybe you could start to resent it, because it's not worth your time.  14:13 Kit: The idea is the next level will be a $5,000 3-module program, on leadership. We're teaching them how to facilitate the events that we do. They come as paid-volunteers and we educated them a little more. So for part of their training, they do the group calls. Then people are paying for their free work.  15:15 Brad: Tony has an army of volunteers, but they have to have gone to his events before. They go through Leadership Academy. You could do that, but make it robust.  15:50 Suggestion: Delegation is important, you know. But there's something in the middle, too, that will serve them and give them great value, but is less of a time commitment.  16:19 Kit: I actually think our issue is not completely time freedom, it's scalability. We want more money. But we're afraid that we'll have to work more to get more money. So I think we're holding back on relaxing. 16:45 Suggestion: Time old limiting belief! But you know what to do now.  16:52 Brad: Have you considered hiring a scaling or growth consultant?  16:53 Rosy: No! We got as far as buying the book Scaling Up. Haven't read it.  17:08 Brad: It's scary because what's been working for you so far is both lucrative, but also handcuffs. It's too specific. Zoom out, and look at what other people are doing.  17:32 Kit: Yeah, I just want to do the things that I love to do.  17:55 Brad: I've helped companies in your position. We should talk. 17:59 Kit: All of our online systems are the Winchester Mystery of Click Funnels. It's a mess. 18:20 Suggestion: I write down a list of everything I do that day and I record screencasts of it. Then the first job of my assistant is to transfer that into an SOP, and create a PDF of my video, using screenshots and arrows, etc. My assistant has created a library of SOPs. All it took was me, the last time I wanted to do that job, was just record a screencast.  18:55 Rosy: That's amazing! We have an assistant would be awesome at that. 19:05 Brad: Something you do more than twice per month can be an SOP, and delegated. That makes the business bus-proof. When you hire somebody, tell them, if you ever leave, you need to train your replacement.  19:36 Question: What do you love doing?  19:37 Rosy: I love being a mom. I also still love doing shamanic healing work and incorporating that into my coaching. And I also creating the bond between out leadership team and strengthening that. I'm planning our first retreat.  20:06 Question: So how could you do more of that?  20:09 Rosy: I need to figure out the time balance between being a mom and doing the things I love. The retreat is in two weeks, and it will be my first weekend away from the baby.  20:29 Brad: You'll know better after it actually happens. 20:36 Rosy: I love these events, but they're exhausting.  20:45 Rosy: Sometimes we go to other countries. That would mean baby care for like a whole week. It's a lot. Figuring out how to make money off the events now is a whole other thing.  21:03 Brad: True freedom is choice. We can do it, we want to do it, great. Or not. There's a difference between running a business and having a bunch of jobs. Maybe right now you have a bunch of jobs.  21:53 Suggestion: Think about your son when you're making decisions. He'll learn from your model.    Three Key Points: Ask yourself what you love doing, then find the ways to be able to do more of that Create SOPs and delegate to your employees There’s a difference between running a business and doing a lot of jobs

Stacy has two businesses: a digital online gardening business which helps people around the world grow herbs and vegetables; and life changing adventures for entrepreneurs. She's grateful for her beta on Circus of Entrepreneurs and the help from this group. It was an extraordinary experience.    01:49 Challenge: We have our big garden summit coming up this year for the garden business. This year we want 100,000 sign-ups. That will change lives, and the revenue from that will mean the business can be done for the year, so I can focus on the circus. What I need to get there: I have a lot of affiliates already, but want to ramp up the affiliate-wheel now. The event is in July. We have a great line and theme. And we knew if we hit our targets, we're golden. We're looking for more affiliates in health and wellness, gardening, podcasts, influencers in those fields to connect with. So, names, or what questions do you ask yourselves when you're finding the influencers that you're looking for?  03:10 Question: Your event is in July. You're looking for ways to get the information out there, or to connect with people who are able to support that event? 03:29 Yeah, any avenues. It's an online event. Could be anywhere in the world. So it could be influencers, podcasts, blogs, whoever has the most pull. 03:41 Question: Have you done your Dream 100 list?  03:43 I think we have a Dream 30 right now.  03:47 Question: Of those 30, how many have you contacted? 03:48 All 30. 03:52 Question: How many affiliates do you normally get? 03:56 We have about 600 affiliates, but we have 20 that are solid. 04:01 Question: How many sign-ups do you normally get?  04:03 In the past it's been much lower. We have all new affiliates. From our affiliates, we got 15,000 last year.  04:26 Question: What if you might already be at 100K signups, and you're questioning yourself? 04:31 That's a possibility. 04:38 Question: How many total leads do you need to be able to mail to, to get 100K based on your current conversion? 04:47 Page conversion is usually 67%. I think we worked it out; if I have 9 affiliates who have 250,000 people, then we reach 100,000. 05:09 Question: So the affiliates you're already after, what are you asking them? 05:20 No no, my question was what questions do you ask yourself when you're looking for your Dream 100? 05:28 Suggestion: Who are the biggest people in the space? The easiest way find that is to ask all the affiliate managers that have run big launches, who their top performers were. Even if they're not in your niche.  06:13 I save the leaderboard from all the launches and then I reach out to those folks with a 10% commission to the affiliate who connects us to a second affiliate. 06:19 That's standard. But are you reaching outside the garden space, as well?  06:23 Health and wellness. 06:25 Suggestion: Think about entrepreneurship, too. 06:30 Suggestion: Who here doesn't want superfood? That already resonates with me. Most people have some interest in improving their health.  06:46 Suggestion: This is an offer that might be surprising well out of your lists, because you've never pitched it before.  06:54 Question: Have you considered reaching out to mom influencers? The mom-bloggers? They're big.  07:02 I'm trying with Wellness Mama.  07:18 Question: So back to, what are you asking them, how are you approaching them? What is the strategy. 07:24 We try to find somebody in common and we get an introduction. If not, then we talk about the mission and how it supports their mission. Then the financials, how they benefit.  07:49 Suggestion: That seems like the golden nugget for you. Find a connection. Find a way to enhance your approach. Who already has an amazing ability to get affiliates?  08:29 I found the reverse, I'm trying to find this.  08:35 Suggestion: There's value in figuring out what they're doing; what they're saying and how they're saying it.  08:46 They all come to me for this.  08:56 Question: Have you looked at your clients? Their connections? All of our marketing comes from within. How many people have you worked with? 09:08 Tens, hundreds of thousands.  09:12 Question: How many of those people might have a connection to an influencer? Who have loved your program? 09:25 Brad: But that's why you've gotta bring it up. You can't presume anything. Get more into your Dream 100, and start connecting. Look at your top launches. You just need one big one. Have you tried clickbank and JVZoo?  09:52 I don't use those. What's the benefit? Everytime I try it just looks like garbage.  10:01 Brad: Yeah, but there are a lot of people who can promote. And they do billions of dollars in sales.  10:10 But they can change your price. But it's a good question, I don't know.  10:19 Brad: If anything you can field other top affiliates, and reach out to them. There's a huge underground industry of people. 10:36 I think that's my limiting belief; that I've always been at the top of the game and people come to me for advice. 10:46 Suggestion: Start thinking of the biggest badass you could reach out to to be on their show. Like Melissa DeMercini. Just one mention could get you 1,000 people.  11:02 Suggestion: The affiliates who are knocking it out of the park, who do they know who's also hitting it out of the park?  11:16 Brad: Look up Rebecca Wynn. She has 300,000 - 500,000 people in her Facebook group, Wymsical Gardens. I helped her get a book deal. Three Key Points:  Think outside your niche Find, then use, connection Write out your Dream 100, then start reaching out

Sharleen is an intuitive strategist. She just had one of the most synchronous weekends of her entire life, with her good friend Courtney.   01:23 Challenge: I'm creating my Facebook group and I'm struggling with the name. My marketing guy says it needs to be about intuition, that's my focus. He says it's about improving intuition. But improving points to the fact that it needs help, that it needs to be fixed. So I don't like that word. Expand your intuition is okay. But I don't quite have it yet. 01:47 Question: Who's it for? Who's the avatar? 01:55 Spiritually-driven entrepreneurs.  02:02 Brad: So why not like Intuition for Entrepreneurs? 02:02 That's what he said. 02:17 Brad: It works, it hits; people are looking for that keyword. You don't want a super long title.  02:25 Are people really searching for intuition for entrepreneurs, though? 02:28 Brad: Or how about The Intuitive Entrepreneur?  02:43 That's true, I can always change it later. But I want it to feel good. You just helped me make it feel good. So that works. 02:51 Secondary challenge: So I'm a healer, and I've done amazing healings, but I'm not able to heal myself. I have a bone growth, and I can only get it to 23% improvement. So I know I need surgery, and I'm asking for support. If anyone wants to help walk my dogs, I'd appreciate it. I can't be up doing anything for days.  04:00 Question: Are you open to having a house guest who could wait on your hand and foot, and also walk your dogs? 04:01 I am. It's hard, but I am.   Three Key Points: It’s okay to ask for help. Ask for help. Using keywords in your name is okay. People are looking for keywords. You don’t want a long name.

Paul is sale marketing specialist. He builds chat bots. He's starting a business in Southern California that offers discounted travel, tourist tickets, and activities, and incentivizes people who do good in the world, whether it be recycling, mindfulness, or other do-good challenges. He's celebrating a move, and streamlining his budget. He's 14 days sober from caffeine.    02:24 Challenge: Making money while continuing to refine my business, make it more profitable, and get some seed investment. I need to expand; that feels good. It's not currently paying the bills; that doesn't feel good. How do I pitch myself as a valuable asset and not somebody who will just jump ship after I get seed funding or if I get a better job? 03:26 Question: So you don't want to be read as somebody who would jump ship, but is that what would happen? 03:39 So with the personal assistant thing, that is not my desire. I wouldn't want to do that for too long. There are other jobs, though, if it's in alignment with sales, I could see myself doing that even with 100K seed investment to grow my business. But if I get 3 million, then yeah, I'll jump ship.  04:15 Question: Is it any of your employer's business what you do with your time when you're not there? Do they care about results and outcomes?  04:38 I have a stacked resume. I think maybe I should tone it down?  04:49 Question: How many months runway do you have? Could you use the seed funding as a loan that you repay yourself? 05:18 I have 55% growth, but it's still not paying the bills. I'm not far enough in seed stages to ask for a loan. I have interested parties, and good mentors, but I'm not quite there yet. 05:48 Question: How many interviews have you been on, and how much more do you need to grow to pay your bills? 06:00 I need maybe 3X or 4X. If I'm riskier with my advertising, then my income is even further diminished.  06:19 Question: What's the leapfrog? What gets you the most exposure possible in the least amount of time? What's an exponential strategy? 06:27 Influencer. But I wanted more activities to offer, and higher profit margins.  06:50 Question: Why not reach out to your influencer friends now?  06:59 Some parts of the platform aren't there yet. It's still very beta.  07:13 Question: You introduced yourself as a chatbot person, marketing. But you have this business that you're getting seed funding for, the travel business. But you also want another job as a personal assistant or something just for income.  07:41 Probably more like ad management or marketing/sales for a side hustle. I'm stuck now because I focused on getting a good run-rate, rather than seed-funding.  08:00 What's a good run rate? 08:03 Sales.  08:10 Question: Out of all the outcomes, which one gives you the most fuel, the most passion, energy, that you really believe is possible?  08:27 Getting seed funding in the next 60 days will be challenging. 08:36 Question: Is that really true? 08:39 Maybe not.  08:42 So how does it serve you to make it challenging when you know it's possible? What are you afraid of, if you were ultimately really successful?  08:52 Probably that I'd have to show up.  08:59 Suggestion: You like the freedom that you have right now. Maybe look at that. The only thing keeping you from getting funding is your fear of success. Can't you delegate?  09:26 Yes. 09:31 Question: So that story about you having to show up, is that really true? 09:32 No. It's encouraging and exciting to up my level. I already tapped into my 401K, the now-money is blinding. 09:51 Question: So what's keeping you from getting the seed-funding tomorrow?  09:55 My belief.  10:00 Question: So when are you willing to trade the belief that it's not working for the belief that it will work? They take the same amount of effort and focus. You're probably actually afraid of more freedom that you'll actually have in the end. Be deliberate with asking. Be ready for the no. A no isn't a failure.   Three Key Points: The only thing keeping you from getting funding is your fear of success. Go to work; be deliberate with your asking, but also prepare yourself for the no. A no is not a failure. 

Stacy has two businesses. She helps people grow vegetables and herbs and she provides adventures for entrepreneurs. Her first event is Friday. She's grateful that the details are coming together beautifully.    01:46 Challenge: I'm thinking about long term wealth. I want to invest in something, real estate, shipping container, etc. Any advice? 02:22 Question: When you say shipping container, what do you mean? 02:24 Or storage unit. I've heard that people can buy storage facilities. Or shipping containers.  02:40 Question: So you're looking for a long-term investment with cash flow that you could either grow or maintain and then maybe sell for profit? What's your capital entry point? 03:00 I'm thinking ahead. Is it possible at around $10K?  03:05 Totall. Buy a gumball machine. Or arcade machine. Or an ATM that dispenses bitcoins. It depends on your risk-tolerance, how much capital you have. Do you want to diversify, or just do one thing? How do you envision this going? Let's talk it out.  03:47 Typically I like diversity, but in this case I might want to nail one thing, and make it easy. I'm all about making my life easier lately. I want it to have a good management already.  04:09 Question: So buying into a model? Who do you know who's been successful at this?  04:17 That's why I'm asking.  04:22 Do you know Pat Flynn? He's a great resource. He's thought about it from every angle and has a ton of students. He has a podcast and following. That being said, there are so many things you could do. Laundromats, car washes, real estate. It's a question of scale. Shy away from food. It's highly competitive, margins are thin. Figure out what you don't want to do, that will help narrow it down. 05:14 Suggestion: I have an investor who buys properties out of state, in good school districts, buy-ins are lower than in California, maybe $18-20K, paid off within 8-10 years, then you cashflow. But then you own real estate.  05:52 Question: Have you owned real estate before? 05:51 Yes. 06:03 Suggestion: Do you know anybody who's doing something that excites you?  06:06 No, nobody. 06:08 Question: Have you read Money Master The Game? Start with Unshakable. My only thought with try one thing and nail it is then you put all your eggs in one basket. Leverage the Redalio Principle, 8-10 unrelated things. You want low-risk when you're just starting out.  07:22 Suggestion: My own investing strategy has changed a lot. From nothing, to stocks, to trading options, to running a hedge fund, now I'm super risk-averse and I only buy with the intent to hold things forever. Ultimately I realized I don't have the patience to figure out too many things. It's not just the money; it's the time, energy, and attention. There are no real handoff asset investments. There's always some maintenance and upkeep.  08:34 That might be the way to go.  08:43 Suggestion: Build your next business ready to sell.  08:52 Suggestion: Listen to your intuition telling you to diversify.  09:21 Suggestion: The people who tend to do really well at this are typically really quiet. Otherwise there's no edge. A lot of people pretend to be good at it and teach everybody else, but they're not really that good. But they're making money because they're selling the dream. The quiet operators really make the money. I don't have that kind of discipline.   Three Key Points: As a first-time investor, think about diversification The best investors are quiet about their secrets; be wary of someone selling ideas There’s no such thing as a totally hands-off investment; everything will require at least some form of maintenance. 

Susanne helps executives and entrepreneurs avoid the agony of the blank page by writing their content - blog content, case studies, origin stories, eBooks, etc. She's thankful for the live chat app she just found for her website. It's free! Tawk.to    01:50 Challenge: I have work that comes and goes. I have one really good anchor client. I would love to have another anchor client. I'm much more long-form than I am copy writing. I'm not looking for landing pages. I'm looking for a book. My price point is $12K for 16 hours a month for 3 months. I have nine published books; I know the game, publishing in NY or self-publishing. My ask is if anybody knows anybody, let's network! 03:13 Question: What if they've written the book? Can you help them get self-published if they've already written it?  03:19 I can. I can help them figure out their audience, and how to reach that audience. If the book is already published and out, and it's and old book, meh. It's best if it's a new book. If you can say it's a new book, that will help with marketing. People are attracted to novelty.  04:01 Question: What communities of authors of influencers are you connected with currently, that might be able to trade leads for referral fees? Or something like that. 04:18 Suggestion: Chandler Bolt runs a self-publishing school. So I'd leverage a situation where he throws you some clients.  04:44 What I found with organizations that would throw me work, is they take a lot of the margin.  04:58 Question: Is that there fault? Or is that more like the negotiation didn't go your way?  05:11 Suggestion: Educate them on the work that goes into it and negotiate for yourself.  06:14 Question: Are there Facebook Groups that are focused on this, where people network?  06:36 LinkedIn groups are kind of dead. Facebook groups have a better platform and tech.   Three Key Points: Consider trading leaders for referral fees. LinkedIn groups are dead, look to Facebook. Go to bat for yourself; when you’re negotiating, assert your worth.

Kirsten A leads women to discover their self-expression in a very fierce and sensual way. She's grateful for unexpected opportunities that continue to show up in her life.    01:05 Challenge: Huntress is so expansive and broad that coming up with a tag line has been difficult. I'd love to run a few by you guys. Huntress uses breath, movement, and mindset to help women become fierce, feminine leaders.  02:31 1. I teach women to tap into their inner huntress to be seen and heard as a strong feminine leader. 2. I teach women to be a huntress and go after what they want, be confident in who they are, and how to lead from the pack. It's about leading from within, raising everyone up together. 3. I teach women to tap into and integrate their inner huntress, the women who goes after what she wants, who's seen and regarded as a leader, and who stands tall in her own fierce, feminine strength. It's about bringing the strong and sensual parts of the women, rather than focusing on, "I'm too masculine."  04:10 Suggestion: I liked the energy you had when you said it. You lit up when you said the third one. Energy was lowest when you said the second one. I was responding to you. 04:30 Suggestion: I was responding to the words. I had the least connection to the first one. I connected to the last one the most.  05:03 Suggestion: Maybe rather than say, "I teach women" - which is all about you - can you restate it like, "I work with women to find..." That gives more agency to your clients.  05:24 Question: What's the name of your company?  05:30 Huntress. 05:58 Suggestion: I love the last part of the third one. 06:05 Suggestion: How about, "I teach women to tap into their fierce, feminine strength." 06:10 Does that say enough?  06:16 Suggestion: I think this particular line is just to get curiosity or not. It's meant to filter people right off the bat. Then if people bite, you can tell them more. If you drown people with information, they won't be able to process what you say.  06:39 Okay, so, "I work with women to tap into their fierce, feminine strength?"  06:43 I like it. 06:54 "I work with women to evoke their fierce, feminine strength."  07:02 SUggestion: There needs to be a word that turns it on. Evoke is great!  07:11 Suggestion: I could see that on your Facebook profile, or header.  07:40 I also have a huntsmen.  07:43 Suggestion: That's the invitation for somebody to say, "ooh, tell me more!" 07:56 Suggestion: It's a dividing line between, this is what I do (cool) and tell me more! 08:05 Suggestion: The other important thing for me, I like the idea of autonomy. It's not about me hunting, or even feed someone else with it, it's more like I'm evolving because I came here to evolve. It's very unapologetic but it's singular. When it gets into what anybody else is doing, or what I'm doing for them, it loses all the juice for me, because it's another freaking thing on the list. It's a deeply personal thing. You're working with me to bring out this thing in me. That is a gift.  09:36 Suggestion: Thank you. Often when I hear the word femininity, it doesn't apply to me. When you say fierce, feminine strength, it speaks to me. I don't associate with masculine or feminine, but for some reason you've nailed me. That's really cool.   Three Key Points: Keep your tagline brief, but evocative. You want it to be the invitation for someone to say “Tell me more!” Think about how your wording includes or excludes your audience; make it about them, not you. Keep your tag line short and sweet. 

Kirsten F owns a real estate office through which she's just started an energetic house-clearing business. She's stuck on the name. She's grateful for her new house.    00:59 Challenge: The current domain is the 12th Door. We like 12 because it's an elevated dimension. WHen we come in to clear houses, we call in energy from other dimensions. But I've realized that I don't want it to be woo-woo. I want it to be consumer. I want something like Zillow, that doesn't necessarily want the name connected to energy.  02:08 Question: So you want the name to be straightforward, not woo-woo?  02:21 I'll ask you guys, how do you feel about the 12th door? Or the name being woo-woo? 02:25 Suggestion: I think you should call yourselves ghost busters.  02:27 No. 02:35 Brad, it's probably trademarked.  02:40 Suggestion: The first thought I got was the name Clearing. Or, The Clearing.  02:43 I like that. 02:52 Question: Where do you currently get most of your leads?  03:00 No leads. We get them from word of mouth or through the agent I work with, who's high-producing.  03:19 Suggestion: If your intention is to go into organic and SEO-based lead-generation, I can definitely tell you, The 12th Door will not bring anyone in. If you can somehow say what it is you do, in the title, from an SEO standpoint, you'll do way better.  03:48 Suggestion: Distinguish yourself from clearing versus cleaning.  04:07 Suggestion: It could be in the tag that it's more straightforward. Or make the name a story idea. Use a totem. Ghost Dusters.  04:54 Suggestion: Hire a branding expert. Go through branding exercises. To nail it, companies sometimes spend millions, we can't do it in 8 minutes. 05:47 Suggestion: Scale it. People have this desire, so it's probably worth investing to start out with a solid brand and solid name recognition.  06:21 Suggestion: Think about it on every level, as a total house clean. I like the clean slate, that you had mentioned earlier.  06:40 Suggestion: You come across as very credible and genuine, I don't think you need to apologize for the woo-woo. Give them the facts. Let the skeptics go off on their own. 07:17 Suggestion: This is a good time for you. You can trend hack off of Marie Condo.  07:52 Suggestion: Everyone is raving about her stuff. Not everyone has the time to do it.  07:59 Suggestion: It might be that Marie Condo's message wouldn't resonate with people if she led with, "I pray for your house." But people do resonate with the tidying up thing, it's more tangible. Then once they're hooked, they read the book. It's about what gets them in the door. It's about what they need to hear.  08:18 I hear that, and I see so much potential. It makes think about partnering with her or something.  08:57 Suggestion: Think of maybe franchising it, and actually partner with others.  09:10 I think of making it as mainstream as Zillow.    Three Key Points: Trend hack!  You’ve got to nail the name Hire a branding expert; if you have big dreams, it will be worth it

Liz is a video marketing strategist. She helps people grow on YouTube and organic video marketing strategies. She's grateful for her health, her best friend, and her dogs.   01:00 Challenge: One month out from a very big launch - YouTube Growth Accelerator Program. I want 30 people for a 60-day challenge. In conversations with 100s of people. We want to deliver a red carpet experience for everyone. But everyone's challenges are so different and unique. It's overwhelming. Please help with time management. I want enrollments. I want the clients to get value out of it.  02:23 Question: What type of program is it? Price point? How many clients? How big is your team? 02:31 60 day accelerator, Mastermind. Weekly calls + assignments + onboarding. First two weeks will be crazy. The rest will be follow-up. First time running this as a group thing. $5K for 60 days. Team is just me and my assistant, for this project. Four in total.  03:21 Question: Why would you call this a Mastermind and not just a program?  03:27 It's small groups. I want long-term relationships with people. I'd love it to be monthly yearly recurring.  04:02 When I think Mastermind I think six months to a year. Higher price point. More one on one time. A retreat or two. 04:15 So the 60-day accelerator is a program. I'd like to draw a handful of the best-suited people from that to funnel into a Mastermind. 04:37 Suggestion: Bucket people during the onboarding. Use a form, identify a base issue among a small group. Have you noticed trends? 05:05 Yes, for sure. Some people want revenue, some people want subscribers, etc.  05:20 Suggestion: try to whittle it down to three buckets.  05:42 Question: What is your most consuming challenge? Is it time-management? Or understanding how you will serve everyone?  06:06 The experience is dialed in and locked in. Time management is maybe better said as, there are people who have expressed interest across the board, with YouTube in general. It's more of a qualifying process for me. Is this a hot or warm lead? Have they lost interest? It's more like figuring out where all the leads are at.  06:57 Suggestion: It sounds like you had a one-on-one that did well. You're transitioning into a pilot program for an accelerator or zero to 60 onramp, to potentially get Mastermind clients out of it. There are a few things you could do. Run it as a stand alone program, reenroll at the end. Or two-phase deal - if you get X results by Y date, you are automatically enrolled in the Mastermind for one year. If not, we can talk further to decide if we work together. Dial down the pressure on yourself. Communicate that it's a Beta group. Send out surveys, ask for feedback, etc. Get clear on the transformation: where they're at, and where they want to go. Try not to have too many buckets. Narrow down your client base.  09:20 Everyone who joins will get my video growth course: 60 lessons on how to do each thing.  09:31 Question: So your challenge is being able to discern from all the leads that you have, how to manage them?  09:42 Yes, what we're doing now is booking sales calls.  10:14 Suggestion: Have two assistants, one that does all the back end, and one that does all the onboarding - checklist, etc.  10:40 Suggestion: Leverage testimonials. If you know that you can sell it, it's possible to sell via webinars.    Three Key Points: Leverage your team members; even if the team is small, have one on the front end and one on the back end. Leverage your beta phase, work out the kinks Narrow down your ideal client base; try not to have too many buckets

Charlene is an intuitive strategist. She's grateful for her Caribbean vacation and rejuvenation.    01:02 Challenge: As a healer, I've healed some amazing things - brain tumor, broken bones - but I'm not able to heal myself. So that looks like asking for support. I know master healers, but I'm having a hard time reaching out to them to ask for support.  01:42 To paraphrase: You're feeling blocked asking for the help that you need? You know who to ask, you're just blocked? 01:46 Yes. It's silly. I know that the people I should ask for help are also overwhelmed.  02:16 Suggestion: I have a bunion that's causing a lot of pain. I've been able to get 23% improvement, but I'm stuck. So because I'm so aware, I'm not allowing myself to heal.  02:40 Suggestion: Because they are busy this week, reach out and say, "I have this going on, I know you're busy, do you have any time next week?" Then it's less urgent, but allows them to find time.  03:29 Suggestion: My impression of your two people is that they heal because it's life affirming for them. Is it possible that you're making up a story about their time is best spent by not asking them to be there for you?  03:42 Absolutely. It's me not feeling worthy to receive their help right now.  03:50 Question: Do you think you'd be willing to take that risk? 03:51 Probably not this week, but next week. I'm 100% aware that I'm blocking myself. Me talking always helps me become aware of what I'm doing.  04:36 Suggestion: Say you don't reach out. You have your surgery. You meet up with them six months later and tell them that you didn't reach out at the time because of XY or Z. How would they respond?  04:47 They'd probably be angry with me.  04:54 Question: What's the worst that could happen?  05:15 I think the biggest thing is that I still haven't come to terms with the fact that I can't heal myself. I'm stubborn. I want to it myself. 05:30 You ARE doing it yourself if you ask.  05:38 That's exactly what I needed. Thank you!    Three Key Points: You ARE doing it yourself if you ask. What’s the worst that could happen? Ask yourself if you’re getting in your own way. 

Joe is a mindfulness teacher. He's going to lead you through a seated meditation.   01:07 Tip 1: Always warm up and get fully in your body before you sit down to meditate.  01:17 Stand up. Jiggle to ground. Feet about shoulder width apart. Slightly bend your knees. Feel your weight in your thighs. Jiggle. Sigh. 01:39 Jiggling is not only fun, it's helping your lymphatic system and immune functions. 01:51 Next, stretch and yawn. Fake it if you need to. Yawning is the fastest way for you to relax. 02:05 Sit down. 02:09 Tip 2: Always sit in a way that your hips are higher than your knees. Move to the edge of your seat. Feel your sitting bones. That's our base.  02:44 Most of us slouch, so roll your shoulders back and down. Exaggerate the extension of your chest.  02:59 Tuck your chin slightly. Imagine an invisible thread pulling your crown ever so slightly up.  03:15 Take a deep breath, through your nose, to the count of five.  03:22 Breath out through your mouth, with the sound of ahhhhhh.  03:32 Soften internally. Let go of any tension. 03:49 Smile from your base.  04:10 Let this infectious, cheeky, playful smile permeate every cell of your body.  04:15 Now we're ready to meditate. 04:22 Close your eyes.  04:27 We're going to observe our breath from our base. Be aware of the weight that's supported by out sitting bones and slightly on our feet. 04:40 Tip 3: Meditation is an act of kindness. There will be no trying or striving. Let it be easy, gentle, playful. 05:03 When you're meditating in a busy place, simply say, every sound I hear brings me back to my base. Then return to observing your breath. 05:22 Repeat if you drift away from your base; "Every thought brings me back to my base."  05:32 Observe your breath from your base.  05:38 No points for being stiff. Sway, rock, move as you will.  05:51 Return your attention to your base.  05:55 Bell chimes. That's it! 06:18 Feedback: That was wonderful. I felt really grounded.  06:21 Feedback: It was fun. You brought something fun to it. 06:34 Did it feel easy to do? 06:34 Yes. 06:41 Last week 3 or 4 people said they couldn't meditate, or didn't enjoy meditating. I thought, wow, you just haven't been show how to do it properly.  07:01 Feedback: I loved how you embraced the train and the kids' laughter. People often think of meditation as pushing things away, but it felt great to accept everything. 07:20 Feedback: Your voice is so eloquent, soothing, comfortable - it feels like home every time I hear you talk.  07:38 Feedback: I loved what you said about not getting brownie points. Formal meditation looks so upright. But it's not about being perfect.  08:01 I was taught that way, to meditate through pain. I want to teach it the way I wish I was taught.    Three Key Points:  You can meditate. Keep it fun, keep it playful. Nobody is keeping score when you meditate. 

Brad helps people create Mastermind groups to help people increase their impact and their income in less time. He wants to help people build communities that help people serve themselves and the world so they can make more money, have more fun, solve more problems, and more. He's grateful for a new partnership launch with Tony Robbins, Dean Graziosi? and Russell Brunson.    02:10 Challenge: Been working on self-care as the highest priority; working on feeling not good enough. Recently made a breakthrough with a 10-day cleanse. Realized that I never allow myself to just be and do nothing. Looking for suggestions to create thinking time. Just read the book, The Road Less Stupid, by Keith Cunningham, of Rich Dad, Poor Dad. It's like an introverted Mastermind. What do you guys do to create clarity? 04:03 Suggestion: The Morning Pages Technique, by Julie Cameron. The Artist's Way. You write three pages first in the morning, stream of consciousness. Even if it's nonsense, like "this is stupid, why am I doing this?" It's like going to the bathroom for the mind.  04:34 Suggestion: Go sit on the beach and watch the ocean. Have a journal with you. I do that twice a week, when I'm on it. 05:28 Suggestion: For emotional intelligence: journaling, just write I feel... then name the emotion. Gives the emotion a chance to be seen and felt, and then allowed to pass. Sit with it, then write where in your body you feel it. Then write why, or because... I did it for loneliness once. I realized if I felt lonely it meant I had time to do the things I'd been meaning to do.  07:10 Suggestion: Joe Dispenza meditations. How to access kundalini energy. And The Sedona Method.  07:25 Sedona Method Paraliminal, tracks 2 and 3.  07:33 Suggestion: The Ultimate Freedom Folder.  07:42 Question: You want more things to do that don't require work, but you still want clarity?  07:53 Something that's not work, but still feels productive. To satiate my brain's need to do things. 08:04 Question: Do you allow yourself time to think of nothing? Do you meditate? 08:09 No, that scares the crap out of me.  08:20 Suggestion: Guided meditation on YouTube. Frequency meditations.  09:22 Suggestion: Gardening. Bought a bunch of pots, and potting plants.  10:08 In school, I'd skip school and go to the mall. I loved the Bonsai shop. Ended up with a Bonsai for $20. It survived my college dorm, but I gave it to my mom and it was dead in two days.  11:20 Suggestion: Journal on the doer. Ask the doer what benefits they're bringing to your life.  11:35 I know what's up. If I'm not doing anything I'm wasting my time. If I'm wasting my time then my life is meaningless. If I'm meaningless then I don't matter. If I don't matter I'm not worthy of love. Etc. I know what it is. I don't have the capacity to change it. I don't know if I'm ready to let go of who I am just yet.  12:10 Suggestion: Esther Hicks, Into the Vortex. Comes with a CD, that has a guided meditation that I listen to as I'm falling asleep.  12:38 Suggestion: Do you write out a clear checklist every day. Showers are great. The water deactivates the prefrontal cortex, so your subconscious can come in. That's why you get good ideas in the shower. Take a walk in nature. Group meditation. DMT breathing, then an hour of group meditation.  14:01 Idea: Digital detox Mastermind, totally off the grid, somewhere in the woods.  14:58 Suggestion: Do you ever just unplug and watch movies or documentaries?  15:41 Suggestion: Book, The Untethered Soul.  15:46 Surrender Experiment is my favorite. 15:52 Suggestion: Movement meditation: Qi Gong.  16:41 Suggestion: Meditation; Seconds App. For 10 seconds of 60 seconds, you actively choose your thought, like gratitude. Then for 50 seconds, you have no thought. It's super active. If you can't stop thinking, focus on your breath.    Three Key Points: Books: The Untethered Soul, Surrender Experiment, Into The Vortex If you’re resistant to meditation, try guided meditation or movement meditation like Qi Gong. Water deactivates the prefrontal cortex, so your subconscious can come in. That's why you get good ideas in the shower. 

Sylvia is the founder of the Becker-Hill Women's Empowerment School. She's been an executive coach for over 21 years. She's in the process of transforming her business from brick and mortar to the online world. She's grateful for her courage.    03:07 Challenge: Who has been active in any form of Facebook group? Launched a group for female leaders, but the vision is to make it really valuable; world-wide networking. What makes a Facebook group really valuable so you are eager to check it out daily, eager to engage, eager like, comment, etc.  04:22 Suggestion: Check out Women Helping Women Entrepreneurs. It's listed in Forbes, and has 180K members, all over the US. The tactics they use to keep everybody engaged are really great. Highest engagement rate of all groups on Facebook. 04:44 Suggestion: Joanna Novello. Join Brad Newman's group, Sales Coaching for Entrepreneurs. Watch everything that Joanna Novello does. She is the best community manager right now. Runs Experience and Magic.  05:26 I want people to say, wow, Sylvia really over delivers.  05:38 Suggestion: I'm active in a few groups, for different reasons. One, to get information that I want. Two, to help people.  06:42 Suggestion: I'm in a Facebook group that's super active, because we do in-person events. They use tracts; launch tract, scale tract, impact tract. We do Zoom calls, and we get to know each other. Paid program.  07:49 I want to keep the group free, but ultimately use it as part of my funnel.  07:53 Suggestion: My friend just opens his Zoom channel, and tells people it's open. He doesn't even man it. Amazing stuff happens all the time.  08:39 Suggestion: Check out The Branding Queen, Desi Slava Dobreva.    Three Key Points: People engage in Facebook groups to get information and to help others. Watch the experts, like Joanna Novello and Desi Slava Dobreva. Learn from successful groups.

Jack is celebrating finally having a website, having business cards, and being clearer on what he's doing and who he wants to serve. He is a nutritionist and health coach. He works with people who have problematic relationships with food.    01:18 How do I get clients without spending too much money? I'm completely virtual. I want to stay virtual. He's been on page one on Google, but didn't get too many clients from that.  01:46 Question: Do you already have a sales page/purchase page up? Do you have a presentation to educate people on what they would be buying?  01:57 No. I was focusing more on calls. It's a package service and I want to be sure it's a good fit.  02:16 Question: What social media platform do you use most right now?  02:18 Mostly Instagram, but I'm on all of them.  02:22 Question: Where do you feel like your clientele hangs out?  02:25 I don't know yet. Instagram seems promising.  02:36 Question: Who have you worked with so far?  02:41 Just a few trial clients.  02:59 Question: Have you considered podcasts? Being invited on as a guest?  03:12 No, not yet. 03:25 Suggestion: The biggest magnet I've found are happy clients, happy case studies. Don't worry yet about the platform. Ask yourself, how can I quickly get success stories from the people I already know?  04:29 Suggestion: Referrals referrals referrals.  05:01 Suggestion: The truth is, you can get clients on any platform. Don't get stuck offering free work. Offer paid sessions, if they balk, then entice them with discounts in return for X ,Y and Z. Free is a last resort, to figure out why something isn't working.  05:58 Suggestion: My parents have issues with food. They would never say it. But their doctors have told them to change, or they'll have problems. Could you partner with doctors?  07:06 Suggestion: Try Overeaters Anonymous for speaking opportunities.  08:22 Suggestion: Check out Eve. Try health conferences.    Three Key Points: Seek out speaking opportunities, conferences Referrals referrals referrals Partner with professionals   

Alan is a network practitioner. He helps people use bound energy in their body for effortless change in their life. He's celebrating three new clients in the past five days and a newfound clarity on how he wants to serve people.    02:47 Challenge: Who exactly do I want to serve? How do I connect with them? How do I convert them. 03:03 Question: If you were reading a hand-written thank you letter from your ideal client, one year from today, what does it say? Who wrote it? Why are they thanking you for changing their life?  03:33 It's from someone who, prior to seeing me, was already successful on many levels. After working with me, they've found new depths to themselves, spiritual connection, etc.  04:03 Suggestion: That sounds too conceptual still. What the letter actually say? The sharper you can picture this, the better you'll be able to serve that exact client in the way that you want to serve them and they want to be served, and you get paid for. 04:20 Thank you, I knew all the ways to change my life, conceptually, but it wasn't until we worked together that I really stepped into the shoes to embody the changes that I needed to make.  04:39 Question: Imagine it's a movie. What do you see them doing? Before and after.  05:33 Suggestion: Do it yourself. Practice the letter until you get it down. This is your homework.  06:00 Suggestion: You've had past clients, who've had success? Include them. 06:41 Suggestion: Use your success stories.  07:20 Suggestion: Write it in five levels. Features - what has actually shifted in their life? Advantages. Benefits. Transformations. Movement.    Three Key Points: If you were reading a hand-written thank you letter from your ideal client, one year from today, what does it say? Who wrote it? Why are they thanking you for changing their life?  Keep writing until you’ve defined your ideal client. Think about your previous success stories

Russell is a teacher and a healer. He works in digital media and technology. He feels called to help people who struggle with suicidal thoughts. He's grateful for new connections.    02:41 Challenge: Launching a new company and open to investment opportunities. 02:46 What's the result you get for your clients?  02:52 It's a disruptor for Tinder and Bumble; it's a more conscious paradigm.  03:08 Question: What's the exact challenge? In a few words. 03:12 New clientele, right away.  03:34 Question: What's your favorite job? What exactly could you get a client for tomorrow?  03:44 Innovative tech startup. Anything that needs human-machine interaction. Any UX interface that I could improve.  04:22 Question: Where can people check out your work?  04:23 Digitalhyperspace.com also russelwells.online is my personal hub.  04:56 Question: Are you on Upwork and everything? 04:56 Yes.  04:59 Question: What's been your experience with Upwork?  Had a lead on a client, but then I had to move, and lost it.  05:11 Question: Can you advertise on Upwork?  05:13 I've tried a few things. If someone is open to reflecting that stuff for me, I'd appreciate it.  05:34 Suggestion: I get a lot of side jobs through Craigslist. It's $5/month. Include all the relevant tags.    Two Key Points: Don’t underestimate Craigslist Network network network

Holly is grateful for accepting a new position that she feels great about, that allowed her to drop two jobs she was only so-so about. She works for a start-up.   00:55 Challenge: What are some good resources for someone who doesn't have experience with start-ups? How can I find people who've been in this position before, to be able to chat with them?  01:30 Question: What's your role in the company? 01:31 Operations and accounting. I don't know where to look for a mentor in a similar company - small.  01:49 Question: Is the start-up funded already? 01:49 Yes. 01:55 Question: Can they pay salaries?  01:55 No, not yet.  02:03 Question: So people are just working for equity right now? 02:03 No, just working part time.  02:10 Question: What is the biggest challenge for the start-up itself right now? Marketing? Sales? Delivery? Mindset? 02:21 Sales, spreading the word.  02:27 Question: So marketing and sales, start-up. Will the new people be working on commission?  02:36 No, we're not looking to hire anyone.  02:43 Suggestion: So for resources, Y-Combinator, 500 Start-Ups, Dave McClure. Erik Reese, Lean Start-Up, is a great book.  02:52 Question: So your role is operations, you might be wearing other hats, but is that what you're being paid for mainly?  03:06 We're organizing that right now. For now it's mostly me getting things ready to be scaled.  03:29 Suggestion: Focus on building the systems they need to scale. So focus on other companies that have scaled.  03:58 Suggestion: Talk to Matt Richie. Matt is in our group, he worked with Jay Brown. He helps grow companies, and he's starting a Mastermind around it.  04:24 Suggestion: The book Extreme Ownership was recommended to me.  04:41 Suggestion: Book: Traction. Great start-up, operational-based. 05:15 Question: Let's spread the word. What is the word that you're spreading? What is your target avatar right now? What are you leading them to? What's the offer? 05:26 It's CBD creme; face products, sleep spray, higher level cosmetics. It's called Culture For Good.  05:45 Suggestion: First rule of marketing, always be marketing. 05:51 Suggestion: Talk with Cece Bodela? She markets direct sales CBD for a living.  06:20 Suggestion: Chris from Alexinol?    Three Key Points: Books for start-ups: Extreme Ownership and Traction Network; leverage the groups you’re in. Don’t be tempted to put on too many hats; define your role early.

Kurstin gives Master Classes to teach women to fully embody the strong and sensual as a huntress rather than figure out the masculine/feminine.  02:08 Challenge: I want to grow the program to a two-day emersion, but I don't have a budget to market it or promote it. I want to utilize those who've just done it, to grow it in an underground way rather than throwing it into a bunch of ads.   02:46 Question: Why do you want that?  02:48 It's more authentic to me. I'm not really into getting an email list and blasting it to people.  03:07 Question: Have you done either Landmark or Ella? Landmark is awesome at getting your friends to enroll. It's been effective and I don't think they spend any money on paid advertising. They're a massive, multi-billion dollar, all over the world company. Maybe copy some of their model.  03:35 Question: What's your target? How many people would you like to have at your immersion program? 03:41 15 max. 03:43 That's easy! Didn't you say you already had people who couldn't come?  04:05 It's a higher dollar amount. And it's something that I've actually never facilitated myself. It scares the shit out of me asking people to pay that much money. $700 early bird, then $900 after a certain date. 04:23 That's cheap! You're good. 04:33 Question: Do you believe the value? 04:33 Yes. 04:36 Question: Why would you question it?  04:39 I don't want to have to convince people to come. 04:47 Suggestion: Your biggest blocks are asking for money, and asking for support. You're giving people value. It's about the flow of giving and receiving. You're actually stealing from them the opportunity to pay for their transformation and invest in themselves, because you're not fully receiving what you should be. You need to work on that! If you don't show up for them, they won't feel the full value of it.  05:34 Keep telling yourself, progress over perfection. Each time you think it needs to be perfect, you'll just get in your own way.  05:52 Work on the belief that you're worth it, and the program is worth it.  06:06 Question: What is the impact of them not coming? They have $900 extra dollars in their bank account, but what are they missing out on by having $900 instead of working with you?  06:26 Money is only useful in its utility. 06:29 They're missing out on embodying what it is to be a woman. Navigating what society is telling women to do or be and standing in their own power. 07:08 Suggestion: Use that as a first layer. Then keep repeating that question until you get five layers deep, of what is it costing them to not have that, and what is it costing them to not have that. Approach it from both ways; why do they need this? What is the impact of them not having this? Five layers deep. 07:45 Suggestion: Ask the people who have already gone through your initial program, who else can benefit from this? What were the benefits that you received, who do you know who could also benefit from it? Don't be ashamed to ask for referrals.  08:28 Suggestion: Set up referral systems. Testimonials; video. Give them a structure. Use referral incentives.    Three Key Points:  Keep telling yourself, progress over perfection. Each time you think it needs to be perfect, you'll just get in your own way.  Leverage testimonials Question: What is the impact of them not coming? They have $900 extra dollars in their bank account, but what are they missing out on by having $900 instead of working with you? 

Kylie is the creator of Juicy Transformations. She helps entrepreneurs who have anxiety, overwhelm, exhaustion, loneliness, etc, come back to life. She's celebrating overcoming challenge with ease. And, it's her birthday.   01:48 Putting on a retreat called Alive, for successful entrepreneurs to come into their bodies, so they can come alive. Was going to be the end of June, but the dates booked out, so now it's in July. Things keep changing, and it feels weird. I'm looking for feedback - I feel like my footing is unclear. In my personal life, I rock the unknown. I haven't mastered it in business yet.  03:07 It's that you can recognize what you need help with.  03:17 Question: Do you feel off balance? Do you feel out of alignment? Do you feel resistance?  03:27 I usually just know. Something says, "Go do this." So I do and it's fucking awesome.  03:56 Question: So are there no messages at all? Is it just quiet? Is it different? 04:02 It's quiet. Could be a growth/openness phase, but it feels really quiet.  04:09 Question: So why is there a push to fill anything?  04:13 There's a deposit on the place in Idyllwild. Nobody's paid yet. I have someone coming tonight to join in and give me money. They're flexible. I have an assistant coming, who would love to have dates to confirm.  04:42 Question: What do you need to get a "hell, yes!"?  04:59 It just feels like a body-knowingness.  05:01 Suggestion: Sometimes is buyer's remorse, where we sabotage so we can back of the thing we really want and not feel bad, but also not give ourselves the gift of what we really wanted. Or just sabotage in general, we deny ourselves the thing.  05:43 I definitely question that. If I just have a thing, I can still move forward when my body is having a response. I'm questioning if there's something else that I'm supposed to do that would be higher than what I'd planned.  06:18 It's not a no. It's not a yes. It's just, okay.  06:26  Question: How clear are you on the experience? 06:28 100% clear.  06:30 You felt it already happening? 06:32 Yes. Not with the dates, but with the people who will come, the results that they will have, the ripple effects. The date is not clear. 06:55 Where do you feel it in your body?  06:57 Solar plexus, heart. And now that I'm talking about it, a little in my throat.  07:04 Suggestion: Have you played with other dates? Or let go of the need it to be a certain way?  07:16 No, I haven't let go. I'm obsessed with this place in Idyllwild. The thing with the dates is it seems like it's getting later and later. I'll eventually be travelling. Should I scrap it and work with one on one clients? No, I should focus on the retreat.  07:50 Question: When you're making intuitive choices, do you only clear the space, surrender, open, and then allow what is to fill in? To make that intuitive choice? Or do you also explore muscle testing, binary choices, yes/no, this/that? 08:05 I do both. And I usually do the second piece only if the body-knowingness isn't first. What feels light? What feels heavy? I tune into what does it feel like if I don't do that? What does it feel like if I do do that?  08:26 Suggestion: You're still reeling from a little shock to your system with the lease thing. If one thing goes wrong a bunch of momentum can get lost. Give it a day or two, then see how you feel.  Three Key Points: Give it time. If you’ve trusted your intuition before, there’s no reason to stop now. Ask for help. 

Giovanna is the author of Let Me Break it Down for You. She's grateful for her Q&A experience at Eve.    01:34 Challenge: What is the best social media platform for Lives. Does Facebook Lives every Wednesday, "Wellness Wednesday, Holistic Happy Hour." How do I figure out which platform to focus most on? Which would be most effective? Which would be best for reaching a larger audience and which would be best for gaining a larger audience?  02:51 Question: What do you use the most right now? 02:51 Facebook. 02:53 Question: How big is your following there?  02:55 1500 friends. Nobody on my page.  03:09 Question: What are you leading them to, ultimately. To buy the book? To watch more of you on stage?  03:20 Half of the attendees last night bought the book. Some people bought multiple books. Good question; the goal is not about the book, but that seems to be a thing that will happen. How can I reach the most people so they can also see the value that I have?  03:56 Question: So what's the end goal? 04:01 The end goal is to get this information to as many people as possible. 04:19 Suggestion: Facebook is a walled garden. It's hard to reach people. But if you're already making videos, there's no reason why you can't put them on YouTube and Facebook. 04:30 Question: Why aren't you interested in all three?  04:34 From my experience, when you post from YouTube to Facebook, they block you. 04:39 Suggestion: You need to upload to both.  04:45 Focus on all the platforms where your followers would be. So if they're on Instagram, you want to do that, too.  05:13 Suggestion: It seem overwhelming to focus on all of the platforms. You want omni-channel distribution, because your audience is all over the place. Think of making content that you can leverage across different platforms. You don't want to just copy/paste the content to the different platforms. Pick something from the content, and rework it to work better with each platform. Say you do a video, for Instagram you choose a 30 second or one-minute clip from that video to drive to a YouTube channel.  06:47 Suggestion: Do you know Liz Germain? She's the YouTube queen, and can help you get clear on a business model.  07:10 Suggestion: If you want to focus on one to get started, Instagram is a good choice - it has the most traffic and attention right now. Try to get 10K followers, then you can access a direct purchase feature.  07:34 Challenge 2 - I don't know how to get followers.  08:03 Suggestion: Sunny Letter Dootsy (??) for Instagram.  08:22 Suggestion: Interviews.    Three Key Points: Tweak your content a little to leverage different social media platforms. If you want to focus on one platform, Instagram is a good choice. Ask the experts for help.

John is passionate about exploring how we relax and tune in to feel the presence of our greater self, how we celebrate the highs and embrace the lows of life, and how we tap into our creativity and imagination. He's thankful for family and friends.    02:19 I'm a coach, but I'm looking for other hats to try on. What else can I do?  02:29 Question: Are you asking how to start a mindfulness Mastermind? Are you looking for other group coaching models?  02:37 Last week I introduced myself as a coach. But I don't need to be a coach. I can be a trainer, etc. I want to look for different models and titles.  02:51 Question: Have you done market research to ask what resonates with people more? What does the person hiring you think?  03:23 Have you asked those you've already helped how they would describe you? That's how I got thing - one of my clients said, "You're an intuitive strategist."  03:40 Question: Who are your ideal clients? Who do you like to work with the most?  03:59 I'm familiar with the coaching model, but are there other ways to play?  04:02 Suggestion: You can create your own! It's not about the title, it's about the offer. Let it unfold organically. Don't worry about putting a label on it until you've pinned down what it is you want to do.  04:58 Question: How are you most comfortable teaching? When you're more comfortable it's going to land better.  05:20 Tip: It's a work in progress, always. It's about what resonates with your people. Relate it more to the results your people want than what sounds cool for marketing.  05:54 Suggestion: Drop the title of "coach" - that's not what you do. That doesn't mean that the coaching model won't work for you.    Three Key points:  Don't get hung up on titles, focus on the work. Do what you're most comfortable with. It's always a work in progress.

Stacy has two businesses; an international online gardening business and a new one, adventures for entrepreneurs. The first event is a circus.    01:01 Beta event will be May 3rd.  01:43 Circus for Entrepreneurs is literally that: trampolines, trapeze, clowning, etc. Take big risks to get into the next level and more grounded in the body.  02:01 Beta: I want stories. Footage from participants.  02:34 Inviting ideal clients is complimentary, so people are kind of flakey.  02:54 Challenge: Looking for ways to get more invitees, quickly. Going to Meetups, etc, but looking for more. Ideally coaches who have clients who'd be a great fit in the future.  03:23 Question: How many people do you need? Have you shared this with influencer friends?  03:31 12 to 20.  I haven't gone to influencer friends yet.  03:44 Suggestion: Define your ideal client better.  04:15 Risk isn't binary, this will help people take even bigger risks.  04:26 Question: Are you open to people who are risk-averse?  04:46 Suggestion: Using case studies from people who are already risk-takers isn't as sexy as helping some take their first big risk. Nich down: 35-45 menstrual women who jumps off something while she's bleeding.  05:32 Question: What is the commitment? 1-day? And where? 05:37 Half-day, here in San Diego, close to downtown. 05:54 Suggestion: $150 deposit that you get back if you attend.  06:15 Question: What pain are you moving them away from? What is their Point A? 06:29 First guess is that I've they've been building their business they're been experiencing success but they're always anxious for more success, faster. They'll talk themselves out of taking a big risk at the last second.  06:50 Can you tie that to an opportunity cost?  06:59 That's a good idea!  07:10 Suggestion: Tie it to a dollar figure. IE, Circus led to X deal for me.  07:42 That's already my story, my goal is now to get their stories.  07:48 Question: Price point?  07:51 Complimentary for the Beta run 08:12 Question: Do you have an event page? 08:17 CircusforEntrepreneurs.com   Three Key Points: Define your ideal client; then define their path. Tie your program to an opportunity cost. Keep leveling up your risk

LiJagger teaches women how to give their partners erotic massage. She's grateful for meeting with Tamara and John today.    01:20 Challenge: Will start putting ads on Twitter (they're more sex-friendly). No experience with Twitter advertising. Does anybody have any tips? Rules for video?  01:54 Question: Other than the fact that Twitter is more sex-friendly, is there a reason that you're choosing that over YouTube, LinkedIn, or Facebook?  02:04 No. Facebook is not sex-friendly and will probably kick the ad off. YouTube, I'm not sure.  02:15 Suggestion: Twitter is like a newsfeed, so you have to post 30-60 times a day to be relevant. Maybe look at YouTube, instead.  02:53 Suggestion: Who knows Poopourri? They've taken a taboo and made it beautiful and funny. Analyze how they do what they do and translate that to erotic massage. 03:52 Suggestion: How-to stuff should be on YouTube. Harmon Brothers did Poopourri, unicorn squatty potty thing. The book is called Poop to Gold.  04:13 Suggestion: Have you thought of Instagram?  04:24 Cycle and Sex, embody period? They're women who are constantly talking about sex, in general, water births, etc. Sex With Emily, who has a podcast. Maybe partner with them? Joint venture with them. Instagram is super visual. Then you can segue into Instagram TV - you can shoot it horizontal and then put them on YouTube. 05:50 Suggestion: Make it either art or humor.  05:55 Question: Do you already have success stories? Like from happy husbands? 06:13 No, not yet. 06:29 Suggestion: Quickly give the training to a few ladies in committed relationships, then interview the guys. Then just bleep out any "dirty" words. The bleeps are enticing.  06:50 Question: Do you have the rest of the funnel already set up?  06:59 Not yet.  07:09 Suggestion: The medium is less important. Dial in on the funnel. Each moving part is either a gate or a brick wall.    Three Key Points Create your funnel before you worry about an ad platform. Look at accounts on Instagram to learn how up turn sex into art or humor to get around censors. Testimonials from happy husbands/partners. 

Frank is the sales manager for the align virtual agency. He helps entrepreneurs who are making $50-100K per month. He's starting a small mastermind, which will grow into a large program, to help entrepreneurs who are secretly struggling with addiction to break free through high-performance sobriety. He's celebrating his new chapter as a Digital Nomad.    01:20 Challenge: Helped people with digital marketing before, but with budgets of $10,000-$50,000. I don't have that right now. I need to discover as many different places as I can, where I can meet people who would be in my target market: successful entrepreneurs, executives, realtors, high level sales people, coaches/consultants. Anybody who is in the Abraham Hicks community - 40% of that room is high level alcoholics/addicts, who want to break free.  02:54 Question: To be clear on your challenge, you're looking for people in the business who are struggling with addiction, but who are already successful.  03:01 Either successful as entrepreneurs or enrollers. They make over $10K a month and despite financial success, that they thought would rid them of addictions, they're still stuck in addition. But by day, they're rockstars. On social media, their lives look phenomenal.  03:26 Question: Does it matter it it's in person or online?  03:27 I want it to be in person to enroll my first 8 people. The vision is a first cohort of 8, then 32 (4 groups of 8), then 160 (5 groups of 32).  03:43 Question: What is your dream scenario of how you would approach them? 03:49 Just opening a conversation about life. Leverage my own story. By framing it like, "is there anybody that you know," often leads people to admit their own struggles.  04:20 Is it okay that there's alcohol in that scenario when you meet them?  04:26 Suggestion: Abraham Hicks Meetup groups. There are two, East County and Central San Diego. 05:09 Suggestion: Realtors have mixers. Young Realtors Network meet every Friday.  05:30 San Marcos Meetup Group - started as AA, but they also do Joe Despenda? 05:35 stuff. Joyful Co-creators, Lana Catz.  06:06 Suggestion: Look at Eventbrite for networking events. SDEE, San Diego Entrepreneur E-something.  06:48 Suggestion: Go to chambers of commerce in wealthy locations, like Carlsbad. Del Mar, La Joya, etc.    Three Key Points: Leverage platforms like Meetup and Eventbrite to find places to network. Define your vision. Target your avatar's geography. 

Brad helps people built Mastermind groups to help entrepreneurs increase their income in less time. He can add 6 figures to a business in as little as 5-10 hours a month. He's been a part of 26 Masterminds, and has started 8 of his own. He's grateful for being able to live his mission.    01:40 Challenge: My brain doesn't always feel like everything's great.  02:03 Challenge: I always feel like I need to be doing more. Today I worked 6 hours, from 7 to 1, then I was annoyed with myself that I couldn't keep going.  02:40 Asking for strategies to battle the thoughts, to put guard rails around what I need. 02:52 Question: What have you done, workwise. 02:59 Separated living and working spaces. Two desks, one for planning, one for execution. Taking more naps. Cutting out caffeine.  03:50 I'm healthy. I'm not anxious about money. I'm in tune with my relationships.  04:36 I've achieved everything I wanted to achieve, why aren't I fully embracing it?  04:47 Question: What practices do you do to uncover what's in your subconscious mind?  05:19 Paraliminals. Incantations. Clear intentions for the day.  05:49 Being less hard on myself has been the biggest challenge.  05:59 Suggestion: It sounds like you're good at programming yourself, but you said you always contain what's in your mind, and you put things into it. I didn't hear anything about you looking at what's already there.  06:18 Yeah, I guess I just sit and notice as things come up. I don't know if I have a process where I sit in it.  06:29 Suggestion: You use the word push as though there's something wrong and it's not actually an opportunity or gift. It's a perspective shift.  06:43 Suggestion: Go into a room, turn off the lights, and embody the negativity. Just take a few hours one day. Go look at what's inside. 07:05 Suggestion: Pushing against the shadow doesn't work. We have to love the parts of ourselves that we want to reject - the insecure parts, the rejected parts.  07:28 Yeah, my ego lashes out.  07:37 Suggestion: Everything boils down to love and fear. Try to stop running from the fear and start loving the fear.  07:58 Business is not scary to me anymore. What's scary is being vulnerable and emotional. I do that, but in a measured way. The words I choose are important, the feedback is important.    Three Key Points: There's nothing to fix, just feelings to feel. Instead of trying to conquer fear, try loving your fear. Without trying to fix anything, take time to sit with your thoughts. Go look at what's inside.   

Kate is grateful to be out of the house. Her biggest challenge, as a former therapist, is figuring out how to coach people effectively. One hour-long call with her will not solve your problems. But consistent work will lead to transformation, if that's what you choose.    01:33 Challenge: Tweak in terms of enrollments. Following a bunch of cold leads. I'm frustrated, and I'm not even quite sure what my question is.  02:11 Suggestion: There's always something going wrong, if you look for it. But there's always something going right, if you look for it, too. As the complexity of a system increases, so does the likelihood of something going wrong. Eventually, with enough moving parts, the likelihood of something going wrong is 100%. Get okay with that. In what ways could you begin to "deal with things?" Define what the outcome is. Eliminate what doesn't get you to the outcome. Automate whatever's life. If you can't automate, delegate. Liberate yourself from the process.  03:46 Honestly, I just don't want to do enrollment for other people. I'd rather enroll for myself.  04:01 I could live, eat, and breathe coaching.  04:06 Question: When is that conversation going to happen?  04:21 Here's the perspective I get to shift. If I'm enrolling you into a program that I get to serve you in, that feels great. They both want me to be a coach under them. 04:36 Suggestion: Yes, then that leads to more jobs.  04:40 Then that helps me build what I'm building.  04:47 Question: Are you an extrovert or an introvert? 04:51 50/50, but pretty sure I tilt extrovert. 04:59 It's cyclicacle, too.  05:43 Question: What are you doing now to get the interaction you need? 05:45 A lot of dating. Building a friend network.  05:59 Suggestion: Sounds like you need extrospection. The opposite of introspection. It's like team brainstorming to work through things.  06:43 Suggestion: Maybe give yourself a day where you fill your calendar for the next week or so, so you don't miss days.    Three Key Points: DEAL: Define what the outcome is. Eliminate what doesn't get you to the outcome. Automate whatever's life. If you can't automate, delegate. Liberate yourself from the process.  Know what you need to raise your vibe, and make time and space to give yourself what you need. Extrospection is the opposite of introspection. It's like team brainstorming to work through things. 

Russel is a healer and a teacher, spiritually and metaphysically. He also runs a design business and writes software. He has healed people on and off for ten years. He's a teacher, a mystic, and a sorcerer.    03:17 Challenge: Getting over the fear of being seen.  03:32 Challenge: Putting myself out there.  03:38 Question: When you think about putting yourself out there, what does that bring up? 03:42 Just worry. Not everyone needs to receive all of these things, it's only relevant some people. This is me rising to the challenge: allowing myself to be recorded. 04:11 Lightofnature.org and cosmicloveenergy.com 04:19 Question: Are you open to sharing more on Facebook about what you do?  04:22 Yes. I just created a new Facebook page, dedicated to this side of me. I'm taking steps to cultivate an audience. It's coming at a drip pace.  04:55 Suggestion: Could you start doing some Lives? It could be liberating.  05:22 Suggestion: The Joy of Decluttering. As a little girl, the author would get up in the middle of the night to clean the kitchen. Now she's an adult, and she uses this quirk to spread joy. In your process, as you tap into spirit, create a ceremony around the symbol you've created.  07:09 My ritual is practical ritually on the fly. I'm so happy you're going to copy that.  07:27 So I'll create a symbol and ceremony around my ideal client.  07:46 Suggestion: Then when you find what works, you can make a system and checklist out of it.    Two Key Points If you feel like you need to put yourself out there, put yourself out there. Then when you find what works, you can make a system and checklist out of it.   

Teresa is a retired military veteran, who is now moving in to the world of real estate. She just got a permit to start listing on Airbnb. She's grateful to be able to own a house in Encinitas.   01:15 Challenge: How do I make sure I know how to work with the property management company?  01:51 Challenge: I'm new to business, I've always worked for the government. I came tonight to soak up the business mojo. I'm afraid I'm going to lose more money than I make.  02:16 Question: Are they paid on a percentage or flat rate?  02:18 Percentage. 02:19 So they can't take more than you make, because they just get a piece of it. 02:28 But then they charge if anything breaks, or if they need an AC unit, etc.  02:45 Challenge: Repairs are in the contract, but I have to pay for it.  02:58 Challenge: Had a property in the Bay Area, but the property management company ripped me off.  03:23 Suggestion: It sounds like you are scared of doing what's wrong. 03:29 Suggestion: Nothing you've described has happened.  03:39 I'm using evidence of the past property management company.  03:43 Question: Is your experience in Encinitas new? 03:53 Question: Have you looked into insurance policies? 03:56 I need to change policies, because mine won't cover Airbnb. Good reminder! 04:17 Suggestion: It's likely that something is going to go wrong, it's 100% possible that you'll be able to deal with it when it does.  04:28 Suggestion: Living in constant fear of what *could* go wrong will make you crazy.  04:41 Suggestion: Do you best, based on what you know, to mitigate the downside, and the upside tends to take care of itself. The key is not making the same mistake over and over again. No reason to beat yourself up over something you didn't know.  05:14 Suggestion: Experience is the price of learning all the mistakes in a very narrow field.  05:35 Suggestion: The first company may suck. You might have to get a new company.  06:00 Suggestion: Stuff that used to throw me off for three days now is so easy it can happen three times a day.  06:06 Jump in! 06:09 Suggestion: Trust that life is generally supportive.  06:33 Suggestion: Sherlyn Jones will be at the Mastermind tomorrow night, her background is in real estate and strategic business. When it comes to the emotion, hold your index finger to harmonize your fear. But you've got to do it for a few minutes. When you pay attention to it, you'll notice it, and the emotion will dissipate, then the train of thought will change.  07:36 Suggestion: Find or start a Meetup with other people who have Airbnb properties.   Three Key Points: Trust that life is generally supportive. It's likely that something is going to go wrong, it's 100% possible that you'll be able to deal with it when it does.  Experience is the price of learning all the mistakes in a very narrow field. 

Dave is a healing practitioner. He's new to the area. He's grateful that his daughter is coming to visit.   01:04 Challenge: Building up clientele. Just hired a marketing company to build a website and manage a Facebook page, I'm getting views and likes, but there's not enough traction to get clients. How do you convert digital exposure to clientele? 01:40 Question: You're talking about cold leads from Facebook? 01:45 The posts are on Facebook. There's no call to action. I'm wide open to suggestions. The digital world is foreign to me.  02:07 Question: Is it a physical practice? 02:10 Yes. And it can be remote. 02:14 Question: So you are receiving some attention, but it's just not working, online? 02:19 I'm getting attention; it just launched. I understand that I need to give it time. 02:27 Question: I have similar problems that I'm working through. Are people calling you?  02:34 Not from the marketing. 02:34 Question: Emails, anything?  02:35 Nothing.  02:39 Question: Do you have a lead-magnet? A give-away?  02:42 No.  02:48 Suggestion: Brainstorm a give-way right now, that would entice people to follow up.  02:56 Self-help consultations. I do acupressure. I can make recommendations based on specific symptoms. Or a scan for the Nesshelp?03:24 part of my practice; body-energy scan.  03:38 Question: What's your uptake rate? Do you know? 03:39 No, I've added that more recently. There's not enough history yet.  03:54 Question: How are you funneling people?  03:57 Just onto a page. 04:00 Suggestion: I'd recommend a Facebook group, then they have more opportunities to connect.  04:19 Suggestion: There's a difference between being an iconic leader and having a group that you're selling things to, and attracting the right clients to heal. Both are valuable, but there's a difference. Clarify which one you want.    Three Key Points: here's a difference between being an iconic leader and having a group that you're selling things to, and attracting the right clients to heal. Both are valuable, but there's a difference. Clarify which one you want.  Brainstorm a give-way right now, that would entice people to follow up.  Facebook groups offer more opportunities to connect than Facebook pages.

Kylie is the creator of Juicy Transformations. She helps creatives augment their own power. She's celebrating playtime at the beach. 01:13 Wants to move faster on filling her retreat.  01:26 1 on 1 clients might be different than retreat clients.  01:50 Retreat clients are more up and coming, 1 on 1 clients more secure in their position. 01:56 Challenge: Language/branding 02:19 Question: 10 second review? 02:25 Release the Resistance: transformational bodywork. "Transforms a fuckton of trauma very quickly." Combine innocence of youth with the wisdom of age.  02:48 Question: Where, when, and how much? 02:54 Last weekend in June, in Idlewild, 4 days, $4,000. Comes with micronutrient technology and also 8-week online course afterwards.  03:13 Question: What objections are you hearing? 03:16 The date - just changed to hopefully accommodate a bigger crowd. Money, a little, but most people say they'll get over it.  03:45 Biggest objection is "The one more thing." 04:02 Question: What's your funnel process? Is there an application?  04:12 Application then 90 minute to 2 hour call. 04:29 Question: Do you have any video or webinars leading up to the retreat to suss out the pain?  05:11 Idea: Make the price of the pain worse than the price of the time/cost of the retreat. 05:19 Idea: Sidewalk, slow lane, fast lane.  The key is education. Target the problem-aware and the solution-aware. 06:00 Idea: Intent-based branding. Facebook Live --> Squeeze Page --> Application Process 06:49 Idea: Invest in a coach to help up the tech-side game - webinars, etc.  07:00 Idea: "Let go of your resistance, let go of your overwhelm."  07:34 Question: Do you have testimonials?  --> Video is more powerful 08:05 Idea: Leverage LinkedIn 08:47 Idea: Change name or add a positive name. "I would never pay money to release resistance." New names? Three Key Points: Objections are great fodder for marketing Pay attention to language Use the sidewalk, slow lane, fast lane technique to target your audience. 

Sylvia has been an executive coach for over 21 years. She is the founder of the Becker-Hill Women's Empowerment School. She is working towards a post-patriarchal society.  01:47 Will speak at a conference (it's unclear with whom). 02:11 Childhood wound is people being too stupid to understand her.  02:33 Lost 12 pounds --> changing daily habits.  03:27 Approaching bigger names in the industry to get her name out there. Podcast is great, but the numbers are not great.  04:09 Not listening to a podcast is a sin nowadays. 05:07 Please, subscribe and download episodes, that helps the algorithms.  06:15 Please share the episodes you like. No selling on the podcast. 06:56 Podcast marketing ideas? 07:00 Have great guests that people want to listen to anyway.  07:26 Quuu.co Links to Twitter, then links to all other users' Twitter. Twitter content curation. So if you're providing content, you're getting into the feed.  08:52 mrbls.co/bampodcastworkflows   Three Key Points Fine-tune your bio/intro Have guests that people already want to hear anyway quuu.co to get on the provider-side of content curation

Kursten owns two real estate offices. She is also a medium, and now does house-clearings with one of her agents.  01:21 Energetic clearings for spaces.  01:29 Ideal client is real estate agents. Could be home-owners.  01:42 Targeting listings that aren't selling, but nobody knows why.  01:59 Just wants to start doing it. It's not about money. 02:09 Leverage Facebook? Target real estate agents? 02:28 Siobahn Wilcox.  02:34 Question: Do you need to be in person to do it? 02:36 No. 02:56 Question: Do you need new connections with realtors? 02:59 Wants resources to learn how to market it. Lead generation, etc. Ultimately wants a product that can be trained to leverage other lightworkers.  03:41 It's not so much about agents, it's about the message to agents; method for marketing to them  03:49 Observation: if you're approaching agents, you need to reassure them that you're not trying to poach their territory. That will be a source of objection immediately. "I know what it is to be an agent." "And, no, I'm not trying to steal your territory."  04:21 Question: Commercial spaces, too?  04:21 Yes. 04:35 Hives had to have a clearing. 04:45 Question: Your current partner, does she know what's going on? 04:45 Yes. She came to clear my house. 05:32 So you're clients are ghosts? How do you charge them?  06:00 Idea: Broaden your niche. Houses where families always go through horrible divorces, etc. The pain point is different: how do I heal my family. So connect with different pain points.  08:02 Get on MLS and look for houses that have been on the market for a year, reach out to owners directly. Ask them about the energy. Then segue into your services.    Three Key Points: Target specific pain points. Build a list - leverage MLS and other agents. Make it clear that this isn't about a sale, it's about energy clearing. 

Steven just moved to Encinitas after two years in Thailand. He's celebrating his mother, who's been his guide, even after her death three years ago.  01:05 Challenge: Learned an ancient breathing technique, that I've turned into a multi-sensory meditation experience that leads to profound changes in the human experience. I'm now in charge of business development across America, to grow the new business behind this practice.  01:49 Question: What's the name of the company? 01:49 Soma Breathwork. Soma Breath. Just had an event in Encinitas which sold out. Following that success, I need to set up studios and classes to show investors that it will work. I need to train instructors. I need to set up here, get it running, then move to the next city. How do I expose myself to the city? I just lost a deal because I didn't know how to market and get people in the class.  02:46 Question: Are you aware of Wim Hof's marketing strategy?  02:53 Yes. Our CEO and Founder traveled with Wim Hof for several years. Marisa Peer's husband is our business partner.  03:11 Question: I mean from the marketing standpoint.  03:19 We're just started a shift away from partnerships to only in-house events, just like Wim Hof. So, yeah, we're mimicking his model.  03:32 Question: How did you sell out the event that you just did? 03:36 Got on a local podcast. He sold about 60% of tickets. Soma's online presence sold the rest.  04:10 There wasn't a huge conversion after the event.  04:13 Question: Do you know Andrew Sloan?  04:17 Question: Do you have a weekly event - to create traction?  04:20 That's my move right now, but the yoga studio pulled out. Focusing on more established yoga schools to leverage their marketing platform. Nobody knows who I am. How to I present myself as an influential coach?  05:16 Question: Do you have any video? 05:17 Tons.  05:27 Question: When will that be live? 05:27 Hopefully in a week and a half.  05:49 Suggestion: Go to as many events as you can to get your name and face out there. Bring a card, flyer, etc. Leverage this place.  07:03 Suggestion: Focus more on breathwork and less on coaching. Be a guest at every yoga studio you can.  07:33 Suggestion: If you give me a card I'll throw it away, but if you give me an experience, I'll more likely follow through.  07:52 Suggestion: Give them a low-commitment, high-value way to experience what you do.    Three Key Points: Everybody is a coach now, focus on the thing you do. Give your audience a low-commitment, high-value way to experience what you do.  Get out into the community and meet as many people as you can.

Giovanna is the author of Let Me Break It Down For You. She's also a speaker and a healing consultant. She's grateful for the opportunity to meet everyone at the Mastermind.  01:02 The book is about understanding energy and frequencies all around you. If people could understand the energies that are affecting them - some people are very sensitive to them, some people are insensitive to them - then they could be gentler with themselves.  01:52 Challenge: Getting the word out. Book promotion. Gaining clients. Getting on stages to talk about it.  03:01 Question: Did you find any good takeaways from Alex's share?  03:02 Instagram, festival? Not sure I want to put on my own event. Would rather be a part of a package.  03:41 Question: Have you considered a book launch?  03:52 Did two book launches. Is doing a free Q&A at Eve on April 16th - paid for Facebook advertising for that.  04:04 Suggestion: For sponsorships to tradeshows and the like, there's one in Las Vegas (** I couldn't catch the name). Free event, big turnout, all about holistic healing.  04:36 Question: What is your endgame?  04:44 I want to consult and help people heal and understand their energy environment.  04:55 Has a consulting package; individually based because everyone's problem is a little different. Endgame = helping people who want to be healthier and happier but don't realize what's keeping them stuck.  05:41 Question: What medium do you want to use?  05:50 Stages, to get more people to help.  06:07 Question: How many events have you pitched?  06:09 None, yet.  06:27 Question: How will you know when you've been successful? Do you want to engage 1 on 1 with people? Do you want to reach people en masse?  06:44 Success looks like testimonials from people saying they're healthier and happier because of the information that I've provided them.  07:10 Suggestion: White label the book, so different conference or companies can have their name or logo or something on the cover. If you have the budget, you could donate the book to the right conferences. Could end up being cheaper cost-per-lead than Facebook ads.  08:56 Suggestion: Dial in, what are you pushing people towards. Get really clear on pain points. Educate them on what "energy" is.  09:33 Suggestion: Have you considered a publicist? It costs $15,000, but they do all the work.  09:51 Suggestion: Try to get on as many podcasts as you can.  Three Key Points: If you can, give your book away as a marketing tool Get on as many podcasts as you can Dial in on your audience’s pain points, then cater to fixing that 

  Tara is figuring out what she's going to do next. She's thankful for being able to work at brand inception. She's a little nervous speaking in front of people.  01:43  Ask: Has a stockpile of domain names, but doesn't have the time or team to develop. Does anyone have experience selling naked domains? Opinions? 01:58 Question: When did you start? 02:04 2000. 02:18 Avoid building them out and driving traffic. Where do you have them hosted? 02:27 GoDaddy, NameCheap, BlueHost 02:31 Question: Are they listed as for sale? 02:32 No. Tried that, sold a few at a low price. Wants more $. NameCheap doesn't seem to be working.  02:57 Question: Are there people who specialize in brokering domain names?  03:04 Suggestion: There are domain brokers. They take a % of the sale. Test out five or so.  03:48 Suggestion: Try getting referrals, too. Mastermind.com just went for $600,000.  04:04 Try to get a sense of the domain's value ahead of time, too. Use keyword search.  04:31 Question: How many domain names do you have? 04:34 Maybe 300. Cut it down from over 1,000. 04:54 Suggestion: Get a great broker.  05:03 You're basically sitting on a bunch of old pieces of property.  05:20 Suggestion: Choose a few to try a public auction.  05:39 Question: What's the Sotheby's of domain name auctions? 05:50 Question: Have you received a lot of cold inquiries?  05:55 Sometimes, yeah, in different countries. Listed a few, but they sold in seconds, so I'd priced them too low.  06:26 Question: Is there data on how many people search for a domain name in the registrar? Look for that number. 06:40 I pretty much know which ones are the best.  06:50 Suggestion: Use the less interesting ones to vet potential brokers.    3 Key Points Enlist a broker to help Vet your broker using your less interesting offers  Try a public auction  

John is a mindfulness and inner guidance coach. He's excited about showing people how easy and fun mindfulness can be, including sitting meditation. He's thankful for his new life  and love in San Diego.   01:23 Sharing mindfulness training with companies. First gig will be May 17th, 1-hour video conference for 100 software consultants.    01:33 Looking for ideas to help embrace the idea and share the passion.    01:46 Challenge: First time doing something so large on video. What should I prepare ahead of time? And how to welcome other opportunities.    02:05 Question: Do you have a website?    02:07 No.   02:13 Attendees may want to learn more or refer, a website is really helpful.   02:22 Do you have the equipment? Backdrop, mic, camera - to make sure you look and sound really good and professional?   02:48 Question: What will you be doing in the video?    02:57 Prepared a one-minute elevator pitch. - will present at the end.    03:08 Question: Have you chosen a platform?   03:15 The company has a tool.   03:20 Question: You already have a captive audience?   03:20 Just for this job.   03:33 It's a free gig.   03:38 Help with pricing?!   03:46 Question: Have you taught a large group online before?    03:46 No. It's always been in person.   03:50 Question: Are you going to do a practice training?   03:53 Definitely!   04:11 Question: Other than this one gig, who is your ideal audience?    04:16 Companies.    04:18 Question: How much revenue, how many employees, which industry? Think about it. Nail down who your target audience is. Things will have to change based on who you're talking to. BMW and a BMW dealer are not the same.    04:58 Trained civil engineer, management consultant. So the first company feels like the kind of person he used to be.    05:06 Suggestion: Great, so maybe target freaky techy guys. Target woo-woo-allergic engineers.    05:23 Suggestion: Hire a speaking coach.    05:50 Suggestion: Become a member of sandiegocoaches.org - fill out the profile. You don't "need" a webpage.    06:58 Suggestion: Practice, practice, practice. Join Toastmasters.    07:39 One-minute presentation.    Key Points Prepare. Practice. Rehearse. Repeat. Invest in good equipment. Target a specific audience. 

Lee empowers women and gay men in the bedroom. She teaches people how to do an erotic massage on a man. She's grateful for her new life coach, Laura.    01:32 Is branding like how people see me?   01:39 Challenge: I don't know the name of my course. I only know the content. Played with "treating your man like a king." The Royal Treatment. Pamper Your Man Like a King. That kind of thing.    02:18 Toying with the idea of using a photograph of a naked man with women's hands on his body reaching for "the good stuff." With a crown covering him.    02:56 Brainstorm on ideas:   02:56 Sovereign touch   03:16 Question: Why would a man or woman use the service? What would they learn?    03:23 It's about empowering the woman. A lot of women don't feel proficient, sexually. Or at least that's who I'm catering to.    03:41 Increase intimacy.    03:52 The client is not the recipient?   03:52 Correct.   04:02 Suggestion: The whole king thing, that's not empowering.    04:12 When you treat your man like a king, he will treat you like a queen.    04:29 Suggestion: Kingdom Come?   04:59 Question: Are you catering just to couples or individuals, as well?    05:07 Couples is a good angle.    05:50 No module for men to practice on women. Has a referral in mind.    06:12 Suggestion: Run Facebook ads.   06:18 This won't fly on Facebook; it'll get shut down in five minutes.    06:31 Suggestion: No, just word it properly, you need market reflex to see who responds the most. Focus on either women, or gay guys, or couples. Then expand.    07:34 Suggestion: Let's hear more about the queen.    Key Points: Start narrow. Identify a group, focus on them. The name is everything. Run Facebook ads to get a market reflex. 

Alexandria is an experiential coordinator. She creates multi-day experiences and retreats. She's currently working on building a multi-day conference for coaches. She's grateful for her community this week.   01:20 Request: Follow the Instagram for the conference: A Conscious Coach.    01:35 Three members will be speaking.    02:00 Request: Like it on Facebook, too, please.   02:08 Challenge: any ways to get the word out.    02:24 Question: When is it?   02:28 September 28th - October 1st, in San Diego. It's for coaches who are between 1 and 3 years of business that want to build a sustainable business so that they can then scale from there, and create community and connection.    02:58 That's exactly what I'm looking for! I have to process this.   02:36 Question: Location?   03:09 Marriott Marquee. $750 for early bird, then $950. VIP is $2,200 for early bird, then $2,500. VIP includes hotel and lunch.    03:30 There will be 40 speakers.    03:40 Question: What are you looking for in your speakers?    03:43 They're entrepreneurs. Specialize in strategies, systems, and scaling. Tapping or Reiki - master Reiki of lineage.    04:21 Suggestion: Ask each of the speakers to send you a 1-3 minute video talking about why they are excited to be at your paradigm-creating, breakthrough conference. Create a challenge for everyone who is already signed up - videos of why they're excited. Then once a week there's a drawing for a free ticket to bring a friend.    06:33 Suggestion: Create a Facebook challenge just for coaches to help them overcome conference trauma from the past.    07:32 Let's start a movement to transform conferences into nurturing places.    07:44 Suggestion: Bring community back.    Key Points. It's time to change the conference-paradigm. Community is about give and take. Video challenges create buzz.

Jenny is an impact consultant. She helps people get clear on their vision. Her program is Burn Bright, Don't Get Burned Out. She is celebrating the conversations she has in Mastermind.  01:44 Challenge: Great integrator; takes a vision and makes things happen. Having a hard time separating being the integrator and the implementer. Wants to keep it at consulting, not full-on.  02:50 Question: How is the contracting/pricing set up?  02:54 Monthly retainers for specific hours, working with leadership teams, per week.  03:06 Question: Is the offer clear, to keep clients inbounds?  03:11 No. I need to firm that up.  03:22 Question: Do you pre-qualify your clients, to make sure they will have the support they need for the follow through?  03:28 They don't have the pieces in place. 03:41 Question: What is your ideal scenario?  03:50 Still figuring that out. Trying out a workshop format. 04:14 Question: Do you have a methodology or process?  04:21 Loosely. It's more like an audit.  04:37 Suggestion: Set to prices. If you want me to come make suggestions, it's X price. If you want me to fix things, it's X price (more inflated). A, B, C. Make it tight. 05:36 Suggestion: Establish boundaries. Check-in; is this in the spirit of the arrangement, or is this more than I signed up for.  06:11 Suggestion: Everybody wants somebody who can do it all. If you don't want to, keep people close who can do what you don't want to. Make referrals, take a cut. 07:50 Suggestion: Take on an intern.  08:26 Suggestion: And refer people at different price points. Three Key Points: Clarify your ideal scenario Set boundaries Outsource the work you don't want to do - make referrals. 

Ben is a life coach. He loves music. He's celebrating health and family.  01:16 Ben’s problem: Brain-pickers are dragging me down. 01:43 Ben: Is there a way to show up that still leaves space for the friendship but making it clear that I don't want to have these conversations anymore? Does anybody else go through this? 02:11 Question for Ben: what's your offer? 02:17 Leveling up through energy and nutrition. 02:20 Question: So what are the actual features of the offer? 02:23 Ben: 6 months, 3 calls a month - $4,995 - 30-45 year old male who's building a company born into wealth with addictive patterns. --> many are old friends  03:25 Question: why are the brain-pickers an issue? 03:25 Ben: Too focused on time. Currently either ignoring them or feeling bored on the call. 03:53 Is the boredom stemming a lack of willingness to change? Unsatisfying conversation? Or time issue? 04:00 Ben: Both. Also, I need connection, so I need to set clear boundaries. I have the answers, but I'm not going to give that away for free. It's taken too much time and energy to get to where I am now. 04:44 Question: Have you taken steps to set boundaries? 05:12 Ben: Yes.  05:10 Option: Block out "business hours." Keep friends' conversations limited to after work, like a relationship.  05:19 Option: Say you have 7 minutes. We can talk about whatever, but this is what I'd like to talk about.  06:11 Option: Intro time slots on Calendly.  06:51 Ben: trying to avoid coaching-type relationships with friends. Wants focused clients.  07:15 Brad: Two hacks:  group sessions. 15-minute calls.  07:43 Welcome to new folks.  08:17 buildamastermind.com/challenge 3 Key Points: It’s important to set boundaries. Carve out set times for the brain-pickers. Group sessions can be good for friends and non-clients.