Bourbon Pursuit

Yellowstone celebrates 10 years with a special anniversary blend featuring multiple mash bills aged 10 years or more. At 105 proof and $100, this Whiskey Quickie dives into sweet oak, tobacco, citrus, malted chocolate notes, and a bold, well-layered palate. A milestone release worth a closer look.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for February 6th 2026. The court-appointed receiver for Uncle Nearest, presents a grim financial outlook for the whiskey brand, The Kentucky Bourbon Trail adds 10 new stops, and Brown Forman is releasing King of Kentucky Small Batch.Show Notes: Uncle Nearest faces insolvency with $164M debt and revenue shortfall ABC Fine Wine & Spirits enters Colorado with Applejack acquisition Kentucky Bourbon Trail expands to record 68 stops statewide Barrell Craft Spirits consolidates blending operations to original Gilmore facility Supreme Court weighs legality of out-of-state alcohol shipping bans Kentucky Bourbon industry economic impact surges to $10.6 billion Jim Beam taps Kenan Thompson for 2026 "Refresh Your Season" campaign Yellowstone Bourbon partners with Vital Ground Foundation for grizzly conservation King of Kentucky announces 250th Anniversary Small Batch three-part series Shortbarrel launches Four Grain Straight Bourbon flagship for nationwide distribution Buzzard's Roost unveils 5-year-old Four Grain Double Oak Bourbon Chattanooga Whiskey debuts Irish-style Batch 047: Single Pot Still Learn more about your ad choices. Visit megaphone.fm/adchoices

Can a forgotten, dusty bottle of bourbon actually save a life? That's the question we're tackling today with the one and only Fred Minnick. Fred gives us a first hand account of this personal project from his new book, Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man's Life. Fred gets incredibly candid about his battles with PTSD following his military service and how the legacy of Old Crow, a brand many today just overlook on the bottom shelf, played a pivotal role in his journey toward healing. But it's not all heavy; in classic Fred fashion, he shares some hilarious and heartwarming personal anecdotes, including the story of his first date with his wife and how she has been someone who has pushed him in his bourbon career. We also go into the history of the legendary James C. Crow and how his innovations shaped the industry we love today. This episode is more than just a history lesson. it's a powerful look at resilience, the importance of storytelling, and a reminder to keep chasing your passion no matter how tough the road gets. Show Notes: Fred's inspiration to write "Bottom Shelf" How Fred's military background influenced his bourbon narrative Funny highlights from Fred and Jacqueline's early relationship How Crow shaped modern bourbon practices What shifts occurred in the bourbon market due to National Distillers What Fred means by discovering your personal passion Why honesty is crucial in the narratives of bourbon How bourbon represents resilience and personal growth Learn more about your ad choices. Visit megaphone.fm/adchoices

Can a forgotten, dusty bottle of bourbon actually save a life? That's the question we're tackling today with the one and only Fred Minnick. Fred gives us a first hand account of this personal project from his new book, Bottom Shelf: How a Forgotten Brand of Bourbon Saved One Man's Life. Fred gets incredibly candid about his battles with PTSD following his military service and how the legacy of Old Crow, a brand many today just overlook on the bottom shelf, played a pivotal role in his journey toward healing. But it's not all heavy; in classic Fred fashion, he shares some hilarious and heartwarming personal anecdotes, including the story of his first date with his wife and how she has been someone who has pushed him in his bourbon career. We also go into the history of the legendary James C. Crow and how his innovations shaped the industry we love today. This episode is more than just a history lesson. it's a powerful look at resilience, the importance of storytelling, and a reminder to keep chasing your passion no matter how tough the road gets. Show Notes: Fred's inspiration to write "Bottom Shelf" How Fred's military background influenced his bourbon narrative Funny highlights from Fred and Jacqueline's early relationship How Crow shaped modern bourbon practices What shifts occurred in the bourbon market due to National Distillers What Fred means by discovering your personal passion Why honesty is crucial in the narratives of bourbon How bourbon represents resilience and personal growth Learn more about your ad choices. Visit megaphone.fm/adchoices

We found a bourbon that claims it's aged in a historic railroad boxcar turned “rolling rickhouse”, so of course we had to taste it. Black Diamond (103 proof, $58) brings big chocolate-covered cherry energy with a creamy, candy-box palate, but the finish splits the room. Is train-car aging genius, gimmick, or the future?DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 30th 2026. Sotheby's has set a record for the most valuable bourbon ever sold at auction, Kentucky Bourbon Country Auction has announced a historic collaborative lot titled “United We Stand”, and Brothers Andy and Charlie Nelson have reclaimed and are relaunching their Belle Meade whiskey.Show Notes: Bardstown Bourbon Company unveils packaging redesign for core portfolio and new wheated single barrel option Uncle Nearest founders file emergency motion to end receivership amid plummeting sales and market value Sotheby's sets $2.5M record for most valuable American whiskey collection ever sold at auction Off Hours Bourbon named "Official Partner of the Detroit Pistons" in multi-year sports collaboration Pursuit Spirits and partners announce "United We Stand" collaborative barrel auction for veteran charity Old Forester's 156-year legacy celebrated in new "Whiskeyland" documentary by the Balas Brothers Maker's Mark Cask Strength receives premium bottle redesign and debut age statement Garrison Brothers to release first-ever Bottled in Bond Texas Bourbon on Texas Independence Day Nelson brothers reclaim Belle Meade brand for independent regional relaunch in Tennessee Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered how all these brands get into a bottle without owning a multi-million dollar distillery? We've talked about sourcing before but that's just one part of the puzzle. In this episode, we're going to talk about that second step, co-packing. We're joined by Jeff Wuslich, he's the President of Cardinal Spirits and Cardinal Copacking, to break down what it takes to actually manufacture booze at scale. Jeff has a background in manufacturing and slowly became a cornerstone of the Indiana craft scene. Jeff also has their own brands they use to showcase their abilities and have relationships with powerhouses like MGP. One thing that interested me was RTDs and the explosion of the canned cocktail movement, but as Jeff will talk about there are some massive compliance headaches that come with them. If you've ever thought about starting your own label or just want to know how the industry actually moves behind the scenss, this one side you need to understand.. Show Notes: The journey of launching a spirits brand in Indiana Understanding the co-packing process and client communications The relationship with MGP and its effects on business Emerging trends in the spirits industry, including ready-to-drink options Compliance issues and industry regulations in co-packing Financial insights and pricing dynamics in co-packing Tips for aspiring distillers navigating the co-packing landscape Learn more about your ad choices. Visit megaphone.fm/adchoices

While most of the industry uses December to wind down and coast into the new year, we've been doing the exact opposite. January hit and it was an immediate sprint. We've been back on the road, opening up new markets, and staring down the barrel of distributor meetings and case goals. If you look at our single barrel requests right now, everything is looking "up and to the right," but in this business, the view from the top is always a little precarious. The real question isn't just how you grow, but how you stay there. In this episode of Behind the Pursuit, Ryan and I are pulling back the curtain on what it actually looks like to enter new markets in 2026. We're diving into the nitty-gritty of distributor communications and why a solid on-premise strategy may be the only way to survive a landscape that is getting more crowded by the day. We also get honest about the challenges smaller brands face when trying to stay nimble while consumer preferences are shifting right under our feet. It's a look at the balance between aggressive growth and the strategic planning you need to make sure that "up and to the right" trend doesn't just become a flash in the pan.Show Notes: Introduction and Market Overview Product Launches and Consumer Demand Market Trends and Consumer Preferences On-Premise Strategy and Cocktail Placement Challenges and Competition in the Whiskey Market Future Goals and Strategic Planning Learn more about your ad choices. Visit megaphone.fm/adchoices

We go bourbon hunting and land on Duck Club Bourbon, a smooth, easy-sipping blend with classic brown sugar, vanilla, and oak notes. At 92 proof and under $30, this one delivers big value.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 23rd 2026. Stoli Group USA and Kentucky Owl have moved into a Chapter 7 liquidation, Casey Jones Distillery has been acquired B3 Beverage Company, and Penelope Bourbon is doing a collaboration with Serena & Lily.Show Notes: Few Spirits founder Paul Hletko officially departs distillery Meta restricts alcohol business pages on Facebook, slashing organic reach Stoli Group USA and Kentucky Owl move to Chapter 7 liquidation Court orders $34.5M sale of newly completed Luca Mariano Distillery Casey Jones Distillery joins B3 Beverage Company portfolio Kirin Holdings reportedly exploring $1B sale of Four Roses Bourbon New Riff Distilling announces return of award-winning Balboa Rye Penelope Bourbon and Serena & Lily debut Charleston-inspired "Beaufain" collaboration Knob Creek launches limited Eli Manning's Bold Pick 2026 Cask Strength Bourbon Learn more about your ad choices. Visit megaphone.fm/adchoices

Where do you go when you're on top? That could be said for elite quarterbacks or CEOs of top 20 global companies. But if you're the master distiller for the largest whiskey brand on planet earth, what could you possibly do next? We get to answer that today as we are honored to have Jeff Arnett back on the show. He was a prior guest back on Episode 150 when he carried the title of Master Distiller for Jack Daniel's. Since then, he's gone into a new venture and is now testing his grit in startup life as a partner with Company Distilling. We talk about the feelings he had when he left and what sort of vision he set for himself with this new role. We get into the business a bit further with distribution and more but I won't spoil the insight he shares. Show Notes: Jeff's pivotal decision to leave Jack Daniel's after 20 years The creative freedom he found at Company Distilling Insights on crafting a weeded bourbon with a unique maple finish Analysis of the whiskey market's evolution and consumer trends A look at Company Distilling's community-centric vision Reflections on his passion for cars and the shift towards electric vehicles Learn more about your ad choices. Visit megaphone.fm/adchoices

Willett and Wolves team up on a bold rye whiskey collaboration blending Kentucky and California aged barrels. Packed with vibrant citrus, pine, ginger candy, and unexpected IPA-like vibes, this Whiskey Quickie dives into one of the most unique rye profiles we've tasted recently.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 16th 2026. Whiskey House finishes its first warehouse using KRAX, Sazerac wins an initial trademark dispute against Liv Golf, and High West releases its annual cask strength.Show Notes: KBCA unveils "Revolution" auction lots featuring King of Kentucky and Old Forester experiences Artisan Distillery in San Antonio announces permanent closure effective January 2026 Pennsylvania opens January 2026 lottery for Van Winkle, BTAC, and E.H. Taylor Whiskey House of Kentucky completes its first seven-story K-RAX innovative rickhouse Reyes Beverage Group in talks to acquire RNDC operations in seven major markets Sazerac wins partial trademark victory against LIV Golf's “Fireballs GC” team name Rebel Bourbon brings back Rebel Root Beer Whiskey nationwide at 70 proof High West Distillery releases limited-edition Cask Strength blend of 6-20 year bourbons Learn more about your ad choices. Visit megaphone.fm/adchoices

It's that time of year when we polish off the crystal ball and try to guess exactly where the bourbon industry is headed in 2026. The panel dives into some high-stakes predictions on the rise of exclusive distillery clubs and the portential rise of the craft sector by leaning into Direct-to-Consumer sales. We also get into some scarier territory—think tariffs and the possibility of major distilleries actually pausing production—while others weighs in on the acquisition frenzy that's continuing to reshape the landscape. We also tackle the death of FOMO on limited releases, the push for even higher-proof offerings, and the wild possibility of NIL deals between universities and distilleries. Will your favorite college quarterback have a signature bottle pick soon? We're breaking it all down to see how economic and political factors will keep the bourbon scene shaking in the year ahead. Show Notes: Bourbon Pursuit explores 2026 predictions for the bourbon industry Insights on the future of distillery clubs and exclusive consumer offers Discussion on tariff impacts and potential production pauses The rising prominence of craft distilleries and direct sales strategies Evolution of FOMO among bourbon consumers Speculation on NIL partnerships within the bourbon sector Insights into how GLP-1 medications might affect drinking habits Reflections on past predictions and the industry's direction Learn more about your ad choices. Visit megaphone.fm/adchoices

We take a look at the 2025 Michter's Toasted Barrel Sour Mash Whiskey, an 86-proof release that delivers bold popcorn and kettle corn notes from nose to finish. This Whiskey Quickie breaks down the aromas, flavors, and overall profile of this unique toasted barrel expression.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for January 9th 2026. Meat Church BBQ Makes an Investment in Pursuit Spirits, The Weavers of Uncle Nearest File a Civil Suit against their former CFO, and Watch Hill Whiskey Company unveils two new limited releases.Show Notes: Meat Church BBQ acquires minority stake in Pursuit Spirits to fuel distribution and innovation Uncle Nearest co-founders file 223-page fraud lawsuit against former CFO Michael Senzaki Kentucky Bourbon Country Auction unveils rare Elijah Craig and Four Roses "12 Lots" benefiting veterans Ohio-based A.M. Scott Distillery files for Chapter 11 bankruptcy with $3.35 million in debt Bardstown Bourbon Company earns second consecutive EPA ENERGY STAR certification for energy efficiency Whiskey House of Kentucky achieves major ISO certifications for quality, safety, and environmental excellence The Whiskey Social App launches new Clubs feature to enhance community bottle tracking and discovery Sotheby's announces first live single-owner American whiskey auction estimated at $1.17M–$1.68M Give 270 surpasses $2 million in donations and launches Weller “Rainbow” vertical charity raffle Watch Hill Whiskey Company debuts 18-year Exceptional Series Batch 03 and Chef Series Rye New Riff Distilling expands single barrel program to include 6-year-old 100% Malted Rye Learn more about your ad choices. Visit megaphone.fm/adchoices

We all like to think we're experts after a few pours at the bar, but what does it actually take to be a certified Master of Bourbon? Today we're joined by two guys who didn't just stop at being enthusiasts; they went all the way to the top of the credential ladder. We are thrilled to welcome Will Breeden, co-owner of Indiana Small Batch, and Chase Henry, Brand Ambassador for New Riff, to talk about the true grind behind the glass. Will and Chase share their personal journeys, from following family legacies to turning a passion for American whiskey into a full-blown career. But the real meat of this episode is talking about the Master of Bourbon certification through the Council of Whiskey Masters. This isn't just some weekend course; it's a rigorous, high-stakes process that demands a staggering depth of knowledge. We talk about the educational hurdles, the career doors it opens, and why this prestigious title is becoming a gold standard in the industry. Ryan and I also put our guests in the hot seat and had them answer some oral exam questions to see how they'd handle the pressure, and let's just say things got real when the tables were turned they asked us the questions. So whether you're looking to make the jump from enthusiast to professional or you just want to level up your own whiskey IQ, this may set you down the path to becomg the next Master of Bourbon. Show Notes: Introducing Will Breeden and Chase Henry, their backgrounds, and paths into bourbon In-depth discussion on the Master of Bourbon certification and its significance Will's unique career transition from nuclear medicine to bourbon Chase's evolution from Scotch lover to bourbon ambassador Breakdown of the examination process, including theory and sensory evaluation Personal experiences and unexpected challenges during their certification journey Engaging exchanges with sample oral exam questions Practical tips for those looking to start their bourbon education Recommended resources for further exploration of bourbon certification Learn more about your ad choices. Visit megaphone.fm/adchoices

Jack Daniel's Toasted Barrel is now a year-round release, and this one absolutely delivers. Big banana notes, toasted marshmallow, chocolate, and pie crust vibes at 100 proof make this a surprisingly balanced and flavorful pour. This might be one of Jack's best expressions yet.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It used to be that picking a single barrel was something reserved for the most dedicated enthusiasts. But today? They're everywhere. Every content creator has a club. There are regional and national facebook groups dedicated to it. And there's thousands of retailers all pushing their own single barrels. It has become an obsession that has completely transformed our industry. In this episode, we're talk about the evolution of the single barrel craze from its massive explosion back in 2014 to abundance we're navigating today. We share some personal stories and debate over "sticker" culture. We also hit on the business side where major distillers are favor high-volume accounts while the small retailers get left behind. Another issue we're seeing is the skyrocket prices for legacy programs like Four Roses. There's a lot of players in this game and we give our suggestions on what opportunities lie head for new brands to step in and thrive. I'm sure you're like me and you've got a shelf full of barrel picks and you've got the FOMO because that next single barrel, that's the special one. Show Notes: The rise and evolution of single barrel whiskey programs Personal experiences in barrel selection The influence of the pandemic on the whiskey market Balancing relationships with small and large retailers Pricing challenges in the single barrel segment Future sustainability for smaller whiskey clubs and emerging brands The significance of connections within the bourbon industry The role of innovation in the next chapter of single barrel selections Learn more about your ad choices. Visit megaphone.fm/adchoices

Angel's Envy takes bourbon back to basics with their Two-Grain Bourbon. Made with 90% corn and 10% malted barley, this limited release delivers nostalgic cereal notes, light baking spice, and an easy-drinking profile at 112 proof.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 26th 2025. Jim Beam halts production at its Clermont Facility, the Toasts Not Tariffs Coalition has signed another petition for trump to remove retaliatory tariffs, and new Doc Holliday Huckleberry Edition release.Show Notes: Jim Beam pauses Clermont distillation for 2026, shifting production to Boston, KY plant Toasts Not Tariffs coalition petitions President Trump to eliminate retaliatory spirits taxes Lux Row Distillers launches "One Lux Row" subscription service for rare bottle releases John Cena reveals The Undertaker's "hard" locker room tradition of gargling bourbon World Whiskey Society debuts 70-proof Doc Holliday Huckleberry Edition flavored whiskey Learn more about your ad choices. Visit megaphone.fm/adchoices

We've seen plenty of people try to make the jump from enthusiast to industry pro, but nobody has done it quite like Jay West. It's been a few years since he was last on the show, and we're thrilled to welcome back the mastermind behind the massive r/bourbon barrel program on Reddit and the Principal Whiskey Maker at Reveries. This is Jay's second time on the show and this time without the cload and veil. He went from a quiet contributor and guy behind the scenes on a subreddit to one of the most respected voices and blenders in the game. We dive into the staggering growth of the Reddit whiskey community—now 300,000 members strong—and why keeping that culture supportive and nontoxic is so important to the overall whiskey community. We also geek out on the barrel-picking process and how he's managed to scale up to hundreds of barrels a year to meet the insane demand for unique bottles people are searching for. Of course, we also had to talk about Jay's brand, Reveries, and his unique philosophy on acquiring great barrels, blending and storytelling. Show Notes: Jay West's evolution from anonymity to industry leader Current growth of the r/whiskey community Insights into the expanding barrel-picking process The role of moderation and community engagement Reveries brand philosophy and blending techniques Highlights of standout whiskey blends from Reveries The interplay of creativity, storytelling, and community feedback Ways to support Reveries and engage with r/bourbon on Reddit Learn more about your ad choices. Visit megaphone.fm/adchoices

Old Forester Birthday Bourbon 2025 brings a sweet mash twist to the annual release. At 12 years old and 92 proof, it delivers a standout nose with confectioners sugar, fried dough, and oak, but does the low proof leave something missing? We break it all down in this Whiskey Quickie.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 19th 2025. Cannabinoid regulation is underway, a trial using a robotic dog with an ethanol sensing system is launched, and Wilderness Trail Distillery has announced the limited-edition release of a 10-Year Wheated Bourbon.Show Notes: The Cannabinoid Safety and Regulation Act (CSRA) establishes a strict federal framework for hemp-derived products President Trump reportedly planning executive order to reclassify marijuana to Schedule III status Uncle Nearest CEO Fawn Weaver issues apology following "dismissive" out-of-context video encounter Benson Valley Bourbon joins Kentucky Distillers' Association as newest craft level member Bourbon on the Banks Festival awards over $100,000 to local nonprofits from 2025 proceeds Bacardi trials autonomous "Royal Bark-la" robot dog to detect Scotch warehouse leaks Garrison Brothers announces December 6 release of 2025 Cowboy Bourbon at $249.99 Four Roses launches 375ml Small Batch and Small Batch Select bottles nationwide Wilderness Trail debuts limited 10-Year Wheated Bourbon for Wilderness Road 250th anniversary Heaven Hill announces Fall 2025 Old Fitzgerald 11-Year-Old Bottled-in-Bond decanter release Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the end of the year and that means we get to rattle off all of our favorite whiskeys this year. But it's not just us, it's the entire roundtable. We don't talk about our "Bourbon of the Year" but we hit on all the great ones we tried and I don't want to spoil it, but there's a ton of good ones so pay attention. And can you believe it... Ryan actually put a honey finish and two american single malts in his list. At this rate, maybe he'll enjoy amburana in 2026. Show Notes: The standout quality of Bardstown Bourbon Company, particularly Cathedral and Normandy Ryan's insights on Redemption 18-Year and its market implications Exploration of craft distilleries pushing the envelope with innovative offerings Engaging conversations around honey-finished bourbons and the evolving perception of American single malts Predictions for trends shaping the whiskey market in the near future Learn more about your ad choices. Visit megaphone.fm/adchoices

It's the end of the year and that means we get to rattle off all of our favorite whiskeys this year. But it's not just us, it's the entire roundtable. We don't talk about our "Bourbon of the Year" but we hit on all the great ones we tried and I don't want to spoil it, but there's a ton of good ones so pay attention. And can you believe it... Ryan actually put a honey finish and two american single malts in his list. At this rate, maybe he'll enjoy amburana in 2026. Show Notes: The standout quality of Bardstown Bourbon Company, particularly Cathedral and Normandy Ryan's insights on Redemption 18-Year and its market implications Exploration of craft distilleries pushing the envelope with innovative offerings Engaging conversations around honey-finished bourbons and the evolving perception of American single malts Predictions for trends shaping the whiskey market in the near future Learn more about your ad choices. Visit megaphone.fm/adchoices

If you've been following along with the Behind the Pursuit series, you know we don't hold much back. We've spent the last twelve months talking about everything from the construction chaos downtown to the nitty-gritty of brand building, but today it's time to look at the scoreboard. We're reflecting on 2025—a year that was easily our most ambitious to date. Ryan and I sit down to get real about whether we actually hit those aggressive case goals we set last January and what the financial health of the business looks like after a year of heavy reinvestment. We've expanded the team and pushed the envelope on product development, but as any founder will tell you, growth usually comes with a side of growing pains. The conversation gets into the weeds of our newest releases and innovations, but we also take a step back to look at the bigger picture. We talk about the reality of market expansion in a crowded landscape and share some personal reflections on the career shifts that have happened within our own walls. This time last year, we had a vision of where Pursuit Spirits would be by December—today, we find out if we actually made it there, or if the industry had other plans for us.Show Notes: Introduction and Year in Review Case Goals and Financial Insights Team Growth and Management Challenges Product Development and Innovations Future Goals and Market Expansion Personal Reflections and Career Changes Learn more about your ad choices. Visit megaphone.fm/adchoices

We're diving into the Parker's Heritage Collection 19th Edition, one of the most unpredictable annual releases from Heaven Hill. This year's blend pulls from 160 barrels across multiple rickhouses.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 12th 2025. WhistlePig Distillery has opened The WhistlePig Vault in Louisville, Garrison Brothers Distillery has released a limited-edition Spurs Single Barrel bourbon, and The Old Forester 117 Series is releasing their Prohibition Era Still Proof.Show Notes: WhistlePig opened "The Vault" in Louisville—an immersive experience in a bank featuring a blending room and unique cocktail service via ATM tube Maker's Mark became the first Official Spirits Partner of the Unrivaled women's basketball league, their first-ever sports league sponsorship Jack Daniel's Distillery Series #16, a Tennessee Rye, was released after finishing in Southern table syrup barrels (exclusive to Tennessee) Garrison Brothers released a limited-edition Spurs Single Barrel to celebrate the San Antonio Spurs' City Edition uniforms return Old Hickory launched two new age-stated whiskies: a 12-year Straight Rye BiB and a 15-year Barrel Proof Whiskey Ole Smoky Distillery expanded nationwide into the premium straight whiskey category with a four-year-old Tennessee Straight Bourbon Old Forester 117 Series released the Prohibition Era Still Proof at 130 proof, marking Repeal Day with a historic strength Cathead Distillery introduced Tintype #3 'Kenny Brown,' an 11-year, high-rye, uncut & unfiltered Old Soul Bourbon Learn more about your ad choices. Visit megaphone.fm/adchoices

We all know music and whiskey just inherently go together, but how do you actually build a successful business around that synergy? In this episode, we're sitting down with Ryan Gill, the Director of Marketing and Brand Development for Three Chord Bourbon. Ryan's journey is pretty cool because he started his life in music production. He takes us through his early days running liquor stores in Memphis, where he first saw the magic of music and whiskey intertwine, straight through to his current role leading brand vision at Three Chord. We get into the inception of Three Chord and where Neil Girlado becomes a face of it. Plus, we dive into their innovative tactics, from artist collaborations to cool limited releases, and he even pitches us some great ideas for immersive experiences, like acoustic sessions right there in the liquor store. I'm you're a huge music junkie, this one's for you. Show Notes: Ryan Gill's origins in retail and concert promotion Journey from liquor store manager to brand leader at Three Chord Bourbon The role of Dock 52 in his whiskey career Three Chord's mission to bridge music and whiskey cultures Creative branding strategies and artist collaborations Insights into the whiskey blending process Building community within the whiskey and music industries The concept of immersive retail experiences through acoustic sessions Learn more about your ad choices. Visit megaphone.fm/adchoices

We cracked open the 2025 Four Roses Limited Edition Small Batch Bourbon to see if this year's blend lives up to the hype. Full tasting notes, honest reactions, and whether it's worth chasing for $250. Cheers.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 5th 2025. The founders of Uncle Nearest Distillery have filed an emergency motion, Catoctin Creek is trying to raise US$5 million, and Goose Island Brewery and Heaven Hill Distillery have partnered to release the 2025 Bourbon County Brand Reserve Stout.Show Notes: Bourbon Pursuit video contradicted Adam Herz's report by suggesting the vintage whiskey counterfeiter's bottles might have shown up at Unicorn Auctions instead of Lot 14 Uncle Nearest founders filed an emergency motion to prevent a court-appointed receiver from sharing sensitive trade secrets with potential rival buyers Nova Scotia will sell off US$14 million in US alcohol stock pulled due to tariffs and donate the US$4 million net profit to community food organizations. Catoctin Creek Distilling is raising up to US$5 million via a Private Placement Memorandum for growth, with plans for a large partner transition in 5-7 years Cave City, KY, is celebrating the opening of Dueling Grounds and MB Roland tasting rooms downtown, establishing the city as a major Western Kentucky bourbon destination Baker's Bourbon released 125 pairs of hand-painted collector's gloves honoring Baker Beam, retailing for $39.99 Jack Daniel's launched its annual Barrel Tree sale, offering 140 barrels for $200 each to benefit the military community's "Operation Ride Home" program Goose Island partnered with Heaven Hill for its 2025 Bourbon County Brand Reserve Stout, aged two years in Parker's Heritage 17th Edition Rye barrels Learn more about your ad choices. Visit megaphone.fm/adchoices

Is your love of high-proof, perfectly aged bourbon actually good for you? Or are we all just telling ourselves that? Today, we're tackling the elephant in the whiskey room with the science: Dr. Ulysses Wu (Yuli), the Chief Epidemiologist at Hartford HealthCare. Yuli's personal journey is wild—from corporate finance to infectious diseases—and now he focuses on the intersection of alcohol, health, and longevity. He joins us to share his personal bourbon journey and how he accidentally procured some seriously rare Stitzel-Weller when nobody was looking. In this eye-opening episode, we dive into: The Calorie Problem for barrel-proof bourbon, Yuli's concept of "firewalls" (the human ability to curb excess), why robust long-term health studies on alcohol are so difficult to conduct, and the profound psychological impact of bourbon, which Yuli calls a "time machine" for positive memories. This is a mandatory listen for anyone who loves brown water and wants to understand the science behind drinking healthily and responsibly. Show Notes: Introduction to Dr. Ulysses Wu (Yuli), Chief Epidemiologist at Hartford HealthCare Yuli's surprising career shift from corporate finance to infectious diseases The connection between alcohol, health, and longevity Yuli's personal bourbon journey, including the accidental procurement of rare Stitzel-Weller Scientific discussion on the true caloric content of barrel-proof bourbon Analysis of "firewalls"—the psychological ability to prevent excess in consumption Challenges of conducting robust, long-term health studies on alcohol consumption The psychological power of bourbon as a "time machine" for positive memory creation Advice for drinking bourbon responsibly and healthily Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Join us as we crack open Ingram's new Unchartered wheated bourbon, aged in their floating barrel warehouses drifting along the Mississippi River. Creamy texture, cola notes, classic caramel and vanilla, and a price point that makes the one-liter bottle the obvious move.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 28th 2025. The Lodge at Trial and Error is open, Jim Gaffigan's Releases A Bourbon Set on YouTube, and Vintage Whiskey Counterfeiter Exposed in Maryland.Show Notes: Jim Gaffigan's new bourbon-themed stand-up special, "Live from Old Forester: The Bourbon Set," is now streaming on his YouTube channel Elijah Craig is debuting a new fragrance, Char No. 3 Cologne, inspired by the warm, smoky scent of their charred oak barrels A man in Maryland was exposed for producing and selling at least 50 bottles of counterfeit "vintage" whiskeys by refilling old bottles with modern spirits Black Button Distilling, recently acquired by Blackstar, terminated its entire staff, including the founder, as the company moves to liquidate assets Give 270's Whiskey Wednesdays raffle offers a chance to win a full Pappy Van Winkle vertical and an exclusive bourbon set signed by comedian Jim Gaffigan Chattanooga Whiskey's signature recipe, Chattanooga Whiskey 91, is now available in a new, larger 1.5 liter bottle size in Tennessee and Georgia Foley Family Wines & Spirits, featuring Master Distiller Chip Tate, announced Ampersand, a new collection of unexpected spirits blends including bourbon finished in Tokaji barrels Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Did the world need a 45 minute standup set on Bourbon? Probably not but I'm sure glad it's happened. I am thrilled to welcome back the hilarious Jim Gaffigan for his second time on the show! Since his last time on the show when he launched Fathertime Bourbon, Jim has been traveling the country and getting hooked into the bourbon scene at every stop. His journey has gone from curious to borderline hoarder because he reveals that he keeps a spreadsheet of his bourbon purchases, which just proves he's definitely one of us. The real subject of this show is to share the details about his new special, A Bourbon Set. 45 minutes of uncontrollable laughter that only us bourbon nerds will understand because we've all experienced it before. Don't wait, go now to YouTube to watch it because it's already hit 1M streams. And make sure you stay to watch the credits, you may see some familiar faces. Show Notes: Jim Gaffigan's entry into bourbon during the pandemic The importance of bourbon in fostering community and masculinity Collaboration with Stu Pollard to create Father Time bourbon Humorous takes on bourbon hunting The fervor of bourbon collectors and “bourbon nerds” Charitable contributions in the bourbon community Promotion of Gaffigan's special, *A Bourbon Set* Information on purchasing Father Time bourbon and upcoming meet-and-greet events Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Maker's Mark dropped their 2025 Cellar Aged release, and we were not ready for what happened in the glass. We break down the blend, the proof, the price, and why this year's edition hits differently. If you've been on the fence about the Cellar Aged series, this might be the one that changes your mind.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 21st 2025. Buffalo Trace does a pop-up in Mumbai, A break-in happened at Castle & Key, and Rabbit Hole Distillery introduces Amrûlé.Show Notes: EU's top court rules non-alcoholic drinks cannot legally be labeled as "gin" Buffalo Trace launches its 27th annual "Holidays at the Trace" celebration in December, featuring "Spirited Nights" and a complimentary drive-through light show Sazerac promotes its bourbons in India with a three-day, immersive pop-up experience in Mumbai following the removal of retaliatory tariffs A new continuing appropriations bill recriminalizes most hemp-derived THC products by setting a strict 0.4 mg total THC limit per container Three men from Cincinnati face felony charges after breaking into Castle & Key Distillery, stealing bourbon, and damaging property during a two-hour manhunt New Riff Distilling re-releases its malt-focused Winter Whiskey and barrel-strength Sherry Finish Malted Rye for the holidays Country music artist Riley Green partners with Morningside Brands to launch Duck Club™ Bourbon, a new brand supporting wetland protection Rabbit Hole introduces Amrûlé, a limited-edition Sour Mash Rye finished in custom Maple Brûlé barrels Chattanooga Whiskey announces Batch 046: Spiced Cacao Infused, a bourbon liqueur featuring cacao nibs, cinnamon, vanilla, and two varieties of dried chiles Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon world has a lot of tradition, but what happens when someone throws out the rulebook and decides to treat whiskey making like a scientific pursuit and a creative endeavor? That's what our guest is doing today. We're sitting down with Macaulay Minton, the self-proclaimed Chief Alchemist of Dark Arts Whiskey House. This is Macauley's second time on the show and if you don't remember here's a bit about him. He was studying law but realized it wasn't his ultimate career path and became the Barrel Program Manager at Wilderness Trail. After Campari acquired Wildernes Trail he left and started his own brand and today he shares the creative vision behind Dark Arts. Macaulay gets candid about the major challenges of launching a brand right in the middle of a pandemic, from securing financing to maintaining a positive mindset. We walk through some of Dark Arts' most innovative—and sometimes controversial—aspects, including their use of unique wood finishes and their famous "Blunt Blend." This is a brand committed to pushing boundaries in a seriously crowded market. Plus, we get the inside scoop on the symbolic meanings behind their distinct labels and their newly opened venue in Lexington. Show Notes: Macaulay Minton's transition from law to whiskey-making The journey from Wilderness Trail to founding Dark Arts Whiskey House Creativity and positivity in the face of entrepreneurial challenges Discussion of alchemical principles in whiskey production Unique offerings of Dark Arts, including wood finishes and experimental blends Symbolism of Dark Arts labels and storytelling through whiskey Insight into the creation of the "Blunt Blend" Vision for the immersive experience at Dark Arts Whiskey House Importance of community engagement in whiskey appreciation Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The bourbon world has a lot of tradition, but what happens when someone throws out the rulebook and decides to treat whiskey making like a scientific pursuit and a creative endeavor? That's what our guest is doing today. We're sitting down with Macaulay Minton, the self-proclaimed Chief Alchemist of Dark Arts Whiskey House. This is Macauley's second time on the show and if you don't remember here's a bit about him. He was studying law but realized it wasn't his ultimate career path and became the Barrel Program Manager at Wilderness Trail. After Campari acquired Wildernes Trail he left and started his own brand and today he shares the creative vision behind Dark Arts. Macaulay gets candid about the major challenges of launching a brand right in the middle of a pandemic, from securing financing to maintaining a positive mindset. We walk through some of Dark Arts' most innovative—and sometimes controversial—aspects, including their use of unique wood finishes and their famous "Blunt Blend." This is a brand committed to pushing boundaries in a seriously crowded market. Plus, we get the inside scoop on the symbolic meanings behind their distinct labels and their newly opened venue in Lexington. Show Notes: Macaulay Minton's transition from law to whiskey-making The journey from Wilderness Trail to founding Dark Arts Whiskey House Creativity and positivity in the face of entrepreneurial challenges Discussion of alchemical principles in whiskey production Unique offerings of Dark Arts, including wood finishes and experimental blends Symbolism of Dark Arts labels and storytelling through whiskey Insight into the creation of the "Blunt Blend" Vision for the immersive experience at Dark Arts Whiskey House Importance of community engagement in whiskey appreciation Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We put Bluffton Whiskey Carolina Gold Rice to the test. Expect fresh donut vibes on the nose, sweet almond and brown sugar on the palate, and a soft finish thanks to those ultra pampered barrels. A fun, gentle pour for newcomers and a unique pick for anyone curious about American rice whiskey. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 14th 2025. Tennessee Distilling to Acquire Waterford Whiskey, Michter's Drops their 20 Year Bourbon, and Willett Distillery has announced its new Willett Family Estate Small Batch Bourbon.Show Notes: Tennessee Distilling Group (TDG) is in exclusive talks to acquire the collapsed Irish company Waterford Whisky for €6M, excluding its existing cask inventory Hong Kong authorities report a rise in drug trafficking, with narcotics like liquid cocaine increasingly concealed within alcohol and wine shipments Buffalo Trace will open "Perfectly Untamed" in Spring 2026, a remote Wyoming tasting room with wild buffalo views, offering guided tastings with Freddie Johnson for a $500 donation Castle & Key announced its 2025 Cask Strength releases: a 7-year Wheated Bourbon and an Experimental Rye finished in Extra Old Haitian Rhum Casks Southern Distilling Company released the highly anticipated second batch of Southern Star Bourbon Finished in Honey Barrels (108.4 proof) in North Carolina Garrison Brothers announced the 11th annual release of its Cowboy Bourbon, an 8-year, uncut, and unfiltered straight bourbon bottled at a robust 146.4 proof Yea Alabama (the NIL entity) partnered with Bespoken Spirits to launch the Yea Alabama Bourbon line, featuring two expressions celebrating the Crimson Tide Willett Distillery released the Willett Family Estate Small Batch Bourbon, a new cask-strength blend of two distinct mashbills from Master Distiller Drew Kulsveen Michter's 20 Year Kentucky Straight Bourbon (114.2 proof, $1,200 SRP) has been approved and begins shipping to retailers on December 1st Fr. Jim Sichko concluded his "Papal Series" with a limited 11-year Wheated Bourbon honoring Pope Leo XIV, with proceeds supporting various charities Jack Daniel's increased its donation to $150,000 for the 15th year of "Operation Ride Home," helping service members travel home for the holidays Booker's Bourbon's fourth 2025 batch, the "Phantom Pipes Batch" (126.4 proof), is inspired by old distillery remnants and aged over seven years Bardstown Bourbon Co. concluded its 2025 Reserve series with the Normandie Calvados Brandy Barrel Finish, an 11-12 year bourbon finished for 28 months Buffalo Trace introduced Sazerac Rye Whiskey Full Proof (125 proof) as a new, permanent addition to the Sazerac Rye portfolio, retailing for $39.99 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the follow-up you asked for! We're back with Bourbon Community Roundtable number 112 to continue tackling the "spicy" and controversial topic of the three-tier distribution system. Last time, we were bombarded with questions in the chat, so this episode is dedicated to answering your submissions. Our panel dives into how consumers can actually help their favorite smaller brands get distribution, offering real-world advice on retailer outreach and using social media for buzz. We then dissect what massive political or economic shift would be required to see meaningful reform. Finally, we debate the powerful question: if the whole system disappeared tomorrow, who would win—the hustling craft distilleries or the heritage brands with deep pockets?. This one is packed with high-stakes debate! Show Notes: A follow-up discussion on the three-tier distribution system, specifically addressing consumer-submitted questions Actionable ways consumers can help their favorite spirits brands get distribution, including direct retailer outreach and using social media to generate buzz An explanation of LibDib as an alternative, smaller avenue to market, particularly useful for single barrel programs and single-customer orders Analysis of the necessary political or economic shifts required for meaningful three-tier system reform The argument that major change is unlikely unless a strong economic interest or consumer-driven demand (similar to Uber or the push for cannabis legalization) forces it Discussion of the potential for a parallel direct-to-consumer (DTC) shipping system for spirits, mirroring the progress made in the wine industry following the Granholme v. Heald case A deep-dive debate on which segment of the industry—"hustling" craft distilleries or heritage brands with deep pockets—would adapt faster if the three-tier system were to disappear The argument that the biggest organizations control the power dynamic and maintain the status quo to protect their existing turf Encouragement for consumers to advocate for change by reaching out to their congressmen and congresswomen Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

You've heard us talk about single barrels for years, but this time we're sitting on the other side of the table. Kenny and Ryan just dropped a new round of Pursuit Series bottles — Episodes 77 through 81 — and if you've been following the brand since the early days, this lineup might feel like a full-circle moment. These were first unveiled during the debut of Founder Hour, a brand-new, six-seat tasting experience inside the Pursuit Spirits gift shop on Whiskey Row. Think of it as the most intimate flight we've ever done, with pours that tell the story of how far this brand has come. In this episode, we're taking you behind the scenes of those releases for everyone who couldn't make that inaugural Founder Hour. Kenny and Ryan walk through what makes each of these barrels special — from a 12-year Bardstown sibling to the legendary 017, to a 20-year Tennessee giant that officially becomes the oldest whiskey in Pursuit Spirits history. We talk about how long they've been sitting on some of these barrels, what patience really looks like when you're building a brand, and why Founder Hour might be the most personal experience they've ever created. So pour a glass, settle in, and let's go inside the story of Pursuit Series 77–81 — the bottles that turned a small tasting idea into a full-blown experience.Show Notes: Introduction of the Pursuit Founder Hour Introducing Episodes 77-81 Backstory of Episodes Tasting the Latest Releases The Future of Pursuit Series Closing Thoughts and Community Engagement Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Blue Run is back with one of its wildest experiments yet: Glimmer, a Kentucky straight bourbon finished in Barr Hill Tom Cat Gin barrels and dressed in a flashy, color-shifting bottle. Kenny and Ryan dive into the nose, taste, and finish of this limited 103.2-proof release to find out if gin and bourbon can actually work together. Fewer than 90 cases exist, so let's see if Glimmer is worth the hunt or just a shiny distraction.DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for November 7th 2025. A Fiscal Court in Eastern Kentucky will regulate bio-digestion facilities, Shiner Bock is now entering bourbon, and Pursuit Spirits launches founder hour and 4 new single barrels. Show Notes: Old Fourth Distillery + Kitchen opens at Hartsfield-Jackson Atlanta Airport, bringing Southern dining and locally crafted Old Fourth spirits to Terminal E Rowan County, KY approved a new ordinance to proactively regulate bio-digestion facilities (for distillery waste) to mitigate nuisances near residential areas Molson Coors took a $3.65 billion goodwill charge in Q3, including a $75.3 million write-down on the Blue Run Spirits brand, indicating a significant drop in its valuation Pursuit Spirits is launching "Founder Hour," an exclusive, six-person tasting event featuring five of the brand's rarest and oldest Pursuit Series single-barrel whiskeys (up to 20 years old) Templeton Distillery releases its inaugural, cask-strength Single Barrel Rye, a 95% rye whiskey distilled and bottled entirely at its Iowa facility Jeptha Creed will release its fourth annual Red, White & Blue Batch 4 Bourbon on November 8th, with a portion of proceeds benefiting the veterans' service dog non-profit, Paws of War Adventure Spirits Distilling announces its first allocated release, Summit Series #1, a double-oaked, 12-year-old Kentucky American Whiskey limited to 132 bottles B. H. James Distillers is celebrating its three-year anniversary by releasing its first in-house distilled Kentucky Grit® Bourbon and a new Burton James® Reserve 10-year-old blend Jack Daniel's is making its iconic Old No. 7 Tennessee Whiskey permanently available in a large 3-liter bottle across the U.S Cedar Ridge Distillery releases its annual Double Barrel Bourbon and limited-edition Double Barrel Rye, both finished in a second, new American oak barrel and bottled at 105 proof Brooklyn Brewery and Four Roses reunite for their 7th annual collaboration, releasing the 2025 edition of Brooklyn Black Ops, a 12% ABV Russian Imperial Stout aged in Small Batch Bourbon barrels K. Spoetzl Brewery & Distillery (Shiner) enters the whiskey market with Shiner Texas Legend Straight Bourbon, a four-grain, 109-proof, barrel-strength expression Old Potrero announces the 2025 release of Christmas Spirit, a highly limited, nine-year-old whiskey distilled from a 2015 Christmas Spiced Ale Heaven Hill Distillery will release a special 9-year-old, 107-proof Kentucky Straight Bourbon Whiskey in October 2025 to commemorate its 90th Anniversary Freddie Noe unveils Little Book® The Infinite: Edition II, a 120.8 proof blend integrating 22-year-old, 10-year-old, and 7-year-old bourbons with the original Infinite blend Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's a story that goes from the vineyards of Australia to the front lines of the military, and suddenly lands right in bourbon country. Today we're joined by Greg Keeley, the founder and distiller of Larrikin Bourbon Company. Greg's background is wild: He's taking us through his early days in the Margaret River wine industry and his incredible 22-year career in the military, explaining how those very different experiences shaped his philosophy on whiskey. Greg recounts the path that took him from military life in Washington, D.C., to the hemp industry, and then—in a move fueled by pure passion—to founding his own bourbon company. We finally figure out what the name "Larrikin," stands for and how that translates to what the brand tries to achieve. We get candid about the major challenges of launching a brand, including the rebranding from Lawrenceburg Bourbon Company along with being a small fish in a big pond. Show Notes: Introduction to Greg Keeley and his journey from Australia to the US Growing up in Margaret River: Surfer, wine enthusiast, and military life Transition from military service to working in Washington, D.C. The serendipitous shift to bourbon: From hemp to Larrikin Bourbon Meaning and significance of the term "Larrikin" The rebranding process from Lawrenceburg Bourbon Company to Larrikin Overcoming the challenges of launching a new brand within tight time constraints The supportive community in the bourbon industry and reflections on quality craft Future aspirations for Larrikin Bourbon and maintaining authenticity Anecdotes from Greg's military life and how they inform his business ethos Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Beyke's Blue Kentucky Straight Blue Corn Bourbon Whiskey 001. This 6 year old whiskey is is 111.5 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for October 31st 2025. Japan's Kirin Holdings has put Four Roses up for sale, Big Thirst and Pour Now have partnered to launch an AI-driven e-commerce platform for the alcohol industry, and Hardin's Creek Kentucky Straight Bourbon Whiskey is releasing the Warehouse Series. Show Notes: Castle & Key Distillery named Sherrie Moore, a veteran with five decades of experience who started at Jack Daniel's, as its new Whisky Plant Manager Heritage Distilling is closing five retail tasting rooms to focus on high-margin contract production and DtC, aiming to reduce expenses by over $5 million Japan's Kirin Holdings put its Four Roses bourbon brand up for sale, with a $1 billion valuation expected, to focus on healthcare Green River Distilling Co. is offering free, personalized labels for their bourbon bottles as a holiday gift to customers Big Thirst and Pour Now launched an AI-driven e-commerce platform uniting online sales channels for the alcohol industry Frank August released CASE STUDY: 06 | LEGACY RESERVE, a multi-award-winning, blended 8-to-10-year-old Kentucky Straight Bourbon Hardin's Creek released the Warehouse Series, a three-part, 11-year-old collection highlighting the impact of different aging microclimates Rare Character Whiskey launched the inaugural annual release of Old Cassidy 2025, a cask-strength blend with an 18-year-old Kentucky bourbon base Alan Jackson's Silverbelly Whiskey is expanding with the limited-edition "Last Call" straight bourbon, commemorating his 67th birthday and final concert Bluegrass Distillers released the limited 9-year single barrel Elkwood Reserve bourbon (inspired by Thorpedo Anna), with 50% of profits benefiting the Permanently Disabled Jockeys Fund James B. Beam Distilling Co. introduced Knob Creek 21 Year Old at $249.99, the oldest expression in the brand's history Ross & Squibb Distillery brought back the limited-edition Remus Gatsby Reserve, a 15-year, 102.8-proof bourbon with Art Deco packaging Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Is Kentucky's bourbon crown finally under threat? That's the question we're tackling today, because there is a shift happening in the world of American whiskey right now. While the Bluegrass State still has its grip on the market, the surging production in states like New York, Texas, and Colorado is raising the question: Are we seeing something that could actually rival Kentucky's dominance? We dive into the real challenges facing out-of-state distillers, discussing how community support, innovative marketing, and consistent quality are their most powerful tools but, it's an uphill battle as craft distillers try to gain recognition against the established giants. What do you think? Is the whiskey map is being redrawn? Show Notes: Kenny Coleman, Ryan Cecil, and Fred Minnick explore the emergence of regional whiskeys Discussion on the impact of local pride on market dynamics Examination of the celebrity whiskey trend and its influence on consumer choices Insights on grain selection and fermentation in diverse distilleries Success stories from regions like Iowa, Texas, and Colorado The role of branding and packaging in shaping craft whiskey's appeal The influence of competitions on the perception of whiskey quality Why Kentucky remains the gold standard in whiskey Future projections for regional whiskey brands in a changing consumer landscape Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Bardstown Bourbon Co. Hokkaido Mizunara Oak Barrel Finish Whiskey. This 9-18 year old whiskey is is 109.3 proof and $100 MSRP (375 ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices