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Let's design your packaging - / eveliomattos Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can packaging made of 90% air actually outperform traditional plastic foams—and still be recyclable and compostable? Sustainable Development Packaging from Woamy should be on your list of trending packaging design materials for 2025.In this episode of Packaging Unboxd, host Evelio Mattos dives into the deceptively simple yet groundbreaking world of sustainable foams with the founders of Woamy. This isn't your typical “green” material. Woamy has developed a foam that mimics the directional strength of wood, is crafted entirely from FSC-certified cellulose, and is held together with water. No glues. No plastic. Just air and pulp.We unpack how layering this material changes everything from load-bearing strength to flexibility, making it a top contender for replacing EPS, EVA, and other foams. And yes, it's technically edible (don't worry, Evelio didn't eat it on air). The Woamy team shares how they've already started replacing protective packaging in luxury products and where they see the most impact for brands that actually care about circular design.3 Things You'll Learn:1. Why directional strength matters in foam packaging—and how it mimics wood.2. How Woamy achieves high performance with zero plastic and 90% air.3. What to consider when switching from EPS or EVA to recyclable cellulose foam.Mentions & Links:Woamy – https://woamy.com/FSC (Forest Stewardship Council) – https://fsc.org/IDP Direct – https://idpdirect.com/LinkedIn (Evelio Mattos) – / eveliomattos
Work with me:Let's design your packaging - https://www.linkedin.com/in/eveliomattos/Download the tools to design your own packaging - https://idpdirect.com/design-guides/Can you build a mass-market brand rooted in culture without crossing the line of appropriation?In this episode, Evelio Mattos talks with Victor Guardiola, co-founder and CEO of Bawi Agua Fresca, about launching a better-for-you beverage brand inspired by traditional Mexican flavors. We dive into the design decisions that made Bawi stand out on shelf, the importance of hiring diverse creative teams, and how to balance cultural authenticity with broad market appeal. This is a masterclass in packaging strategy, brand positioning, and knowing when consumer feedback trumps your gut—or when it doesn't.
About the Guest(s):Kyle Hollenbeck is the co-founder of AZ Lemonade Stand. Along with his business partner, they started Aioli Burger, a food truck known for innovative culinary creations. Kyle is passionate about entrepreneurship and the food industry, focusing on creating high-quality, shelf-stable lemonade products that are gaining traction in Arizona and beyond. Prior to launching AZ Lemonade Stand, Kyle and his partner leveraged their background in food science and culinary arts to build successful food ventures.Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode, hosts Adam Peek and Evelio Mattos sit down with Kyle Hollenbeck, co-founder of AZ Lemonade Stand, to explore the journey from food trucks to grocery store shelves. The conversation takes place on-site at BLT Kitchens in Mesa, Arizona, where Kyle shares the story of how he and his partner transformed a humble lemonade recipe into a thriving business. Despite the chilly weather, the dialogue is warm, brimming with insights into the challenges and triumphs of building a beverage brand. Listeners will hear about the creative process behind developing unique flavors, the importance of packaging, and the strategic decisions that drive growth.Diving into the world of beverage packaging, Kyle elaborates on the evolution of AZ Lemonade Stand's packaging and branding strategies, crucial for capturing consumer attention in a competitive market. Emphasizing the significance of the distinctive mason jar packaging, Kyle explains how it has become a hallmark of their product, drawing in consumers with its premium look and enduring appeal. The hosts and Kyle taste-test several lemonade flavors, discussing favorites and highlighting how product development is a blend of science and art. The episode wraps up with discussions of potential market expansions and the importance of staying true to brand identity while embracing innovation.Key Takeaways:* The transition from food truck to retail shelf involves both creative and strategic challenges, highlighting the importance of strong branding and packaging.* AZ Lemonade Stand leverages distinct packaging, like mason jars, to differentiate its products and create shelf appeal.* Kyle Hollenbeck and his partner's backgrounds in culinary arts and food science have been pivotal in developing a product line that balances taste with shelf stability.* The AZ Lemonade Stand's focus on local identity, with flavors like prickly pear lemonade, plays a crucial role in its branding and resonate with consumers.* Exploring avenues like glass and plastic packaging presents logistical and brand challenges, but they are integral to scaling and sustainability.Notable Quotes:* "The mason jar, I think, is what gets people to impulse buy it."* "We're Arizona. We're both two local kids, and we want to own this premium lemonade space."* "We're starting to get on the radar of big distributors like Coke and Pepsi because of how our lemonade is performing on the shelves."* "Our goal is to eventually have a mason jar look even in a more sustainable packaging form, like a can."* "The reorder rate for our products is so high, we believe it validates the premium quality we aim to deliver."Resources:* AZ Lemonade Stand Website* Aioli Burger* Iconic CocktailsListeners are encouraged to dive into the full episode for a deeper understanding of how innovative packaging and dedication to quality can transform a local product into a burgeoning brand. Stay tuned for future episodes as Adam Peek and Evelio Mattos bring more inspiring stories from the world of packaging and design. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com
What will change in 2025 for packaging design and what concerns should brands have? Packaging design is evolving in 2025, listen to 20 top designers breakdown things you need to consider in 2025. Explore the evolving landscape of packaging in 2025 with industry experts like Al Gilbody, Anna Ison, and Dave from Print Design Academy. Discover themes including AI integration, cultural innovation in food packaging, and the rise of sustainable, regenerative, and soluble designs. Learn about the influence of Gen Z aesthetics from Fred Hart, evolving marketing strategies from Sarah Williams, and challenges posed by stringent regulations. With insights from voices like Guillermo Dufranc and Simon Forster, this episode delves into how packaging can transform consumer behavior and contribute positively to the environment, while maintaining creativity and brand storytelling. Designers in this episode include: Simon Forster of Robot-Food Anna Ison of Auros Design Gene Portnoy of Work & Company Al Gilbody of Slice Design Guillermo Dufranc of Tridimage Juan Campdera of Aktiva Fred Hart, Independent Design Consultant Chris Wilson of Stckmn Uwe Melichar of Touch Design Keenan Thompson of Phillip Morris International Matt Hanzly of Enlisted Design Dave Hopkins of Print Design Academy Sarah Williams of Beardwood & Co. Kirk Visola of Mind the Font Andy Kurts of Buttermilk Creative Chris Joscelyn of ButterflyCannon Lisa Cain of Surfit Westrock Vicki Strull, consultant and Evelio Mattos of IDP Direct
Trump won, now what? How will his regulations change packaging? Evelio Mattos and Adam Peek dive deep into the implications of political changes on the packaging industry, especially following a significant political event. Their discussion pivots around how key legal and economic shifts are predicted to impact packaging regulations, sourcing, and sustainability practices globally. As the episode unfolds, Evelio and Adam dissect potential regulatory shifts in the United States, emphasizing changes like federal regulations on packaging (EPR) and tariffs. They also explore how such shifts might influence industry activities, from ingredient sourcing to packaging designs. Using comprehensive insights, they explore how increased tariffs and environmental policies could spur changes in the cost and composition of packaging materials. The duo reflects on the possible ramifications of a change in administration policies on sustainable practices and corporate tax rates, urging listeners to prepare for notable expansions and shifts in the industry landscape. About the Guest(s): Evelio is a renowned packaging design expert, with extensive experience in sustainable packaging trends and global manufacturing processes. He is currently Creative Director of IDP Direct, a company integrating innovation in the packaging and design industry worldwide. Adam is a knowledgeable figure in the packaging sector, associated with Myers, a company specializing in paper packaging solutions. Adam has ventured into discussions centering on the industry's evolution in line with political and economic changes. Key Takeaways: Political changes might slow down the federal adoption of packaging-related environmental regulations like EPR, keeping the field at a state level. Tariffs could escalate packaging costs significantly, affecting international corporations and their cost burden, ultimately trickling down to consumers. An increase in recycling and local sourcing might occur as industries adapt to tariff-induced raw material costs and import restrictions. Potential deregulation of health-related products could open new packaging opportunities for innovative markets like psychedelics and nutraceuticals. The packaging sector should anticipate and adapt to various regulatory and economic shifts influenced by new political landscapes. This episode provides deep insights into the intricacies of packaging policies amid political changes. Listeners are encouraged to tune in for a full exploration of how future tariffs and regulations might shape the industry's next chapter. Stay connected for more high-impact discussions on packaging and design dynamics.
Have a Packaging Question? DM here: https://www.linkedin.com/in/eveliomattos/ In this episode of Packaging Unboxed, host Evelio Mattos explores the transformative power of packaging with Base Design's Geoff Cook and Anthony Franklin. The discussion illuminates how packaging extends beyond mere product protection, serving as a vital component in shaping a brand's identity and engaging its audience on multiple levels. By examining Base Design's comprehensive and world-building approach, the episode provides valuable insights for brands seeking to create cohesive and impactful experiences. Throughout the conversation, Evelio Mattos, along with his guests, delve into the multi-faceted role of packaging in reinforcing brand storytelling and community engagement. They emphasize the importance of consistent visual identity across platforms, discussing how strategic design decisions, such as color and typography, forge memorable brand experiences. Highlighting Base Design's recent work with Bonjournie, the group illustrates how rebranding can renew an institution's image while maintaining its core values, ultimately strengthening its market presence and appeal. The dialogue also touches upon the evolving role of designers within branding agencies. Anthony Franklin reassures that there's a place for lifelong graphic designers who prefer to remain hands-on, emphasizing that career growth can be about honing one's craft rather than rising up the corporate ladder. This episode serves as a thought-provoking resource for students, agency leaders, and designers seeking to deepen their understanding of brand storytelling and packaging's strategic impact. Guests: Evelio Mattos is the Creative Director at IDP Direct, specializing in high-end packaging for the fashion, tech, and luxury markets. He is also the host of Packaging Unboxed, sharing insights from top designers to provide a deeper look into the creative processes behind brand-defining packaging. Geoff Cook partner at Base Design, an international branding agency. He brings a strategic focus to identity and brand development, working with diverse sectors such as fashion, food, and luxury. His notable projects include rebranding efforts for giants like Apple and H&M. Anthony Franklin is a partner at Base Design, specializing in transforming the brand image for companies across various industries. With a keen eye for detail and a strategic mindset, Anthony has played an instrumental role in rebranding prestigious institutions and aligning them with modern consumer expectations. Key Takeaways: Packaging is more than a protective layer; it is a strategic tool for storytelling and brand identity building. In branding, consistent use of color and design elements across all platforms creates a cohesive and memorable brand experience. Rebranding efforts require a balance between honoring a brand's history and modernizing its image to stay relevant to contemporary consumers. Designers can choose to focus on skill refinement and stay actively involved in creative processes rather than pursuing management roles. Successful brands foster engaged communities by using storytelling to build strong, emotional connections with their audiences. Connect and learn more about Base Design at: https://www.basedesign.com Learn more about IDP Direct at: https://www.IDPdirect.com
About the Guest(s):Evelio Mattos is the host of the Packaging Unboxed Podcast and an expert in sustainable packaging. Known for his innovative approaches and thought leadership in the packaging industry, Mattos brings a wealth of experience and knowledge to his discussions.Adam Peek is a notable figure in the packaging sector, renowned for his insightful observations on packaging design and AI. Peek often acts as a bridge between technology and consumer goods with a focus on ethical and practical applications.Cory Connors is the host of the Sustainable Packaging Podcast, contributing to the elevation of conversation around eco-friendly packaging solutions. With a background in corrugated packaging, Connors brings a practical perspective on sustainability challenges in the packaging industry.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the innovative landscape of packaging design, with a keen focus on how Artificial Intelligence (AI) is revolutionizing the industry. The conversation begins with a light-hearted banter about the day-to-day names in packaging before steering towards how Mattel has effectively utilized AI to create packaging for Barbie using Adobe's latest technological advancements. The hosts discuss security concerns related to using AI tools, as major companies fear the risk of sharing proprietary design elements that could be mimicked by competitors.The episode further explores the implications of GLP-1 drugs on packaging. As these medications become increasingly utilized for weight control in adults, they are reshaping portions and nutritional packaging requirements. The dynamic adjustments made by big brands like Nestle highlight the rapid shift in consumer needs and competitive strategies. Additionally, the discussion pivots to recycling challenges in the polybag sector and the ongoing advancements in sustainable packaging solutions, including advanced recycling technologies. The hosts wrap up the discussion with an exploration of the chemicals found in various forms of packaging and their potential effects—sparking a debate about the health impacts and regulatory measures to mitigate them.Key Takeaways:* AI in Packaging: Mattel's use of generative AI for Barbie packaging design signals a technological leap, underscoring the brewing conversation about security and competition.* GLP-1 Drugs Influence: Companies are rethinking packaging strategies to adapt to the changing dietary needs driven by GLP-1 weight management drugs.* Recycling Innovations: The future of polybag recycling lies in advanced methods, challenging the cost-effectiveness of polybags versus paper bags.* Packaging and Health Concerns: Exposure to thousands of chemicals through packaging materials prompts a need for innovation towards safer, eco-conscious options.* Consumer Responsibility: The burden of recycling and sustainable practices is increasingly placed on consumers, raising questions about practicality and consumer fatigue.Notable Quotes:* "Mattel used artificial intelligence to create the latest packaging for Barbie dolls, highlighting how leading brands are pushing the envelope with technology." – Evelio Mattos* "You need an in-house AI model to securely keep your design processes from training external systems and avoid exposing your competitive edge." – Adam Peek* "This massive move towards GLP-1 drugs means packaging that reflects smaller portion sizes, a crucial shift in how we think about packaging products." – Cory Connors* "We can't ignore how these new technologies, while exciting, also raise significant security concerns and challenges with recycling." – Adam Peek* "The chemical exposure from packaging—whether it's paper, plastic, or metal—is alarming. We need tangible solutions, not just shifts to glass." – Cory ConnorsResources:* Packaging Unboxed Podcast with Evelio Mattos* Sustainable Packaging Podcast with Cory Connors* Mattel's AI-Powered Barbie Packaging [Adobe Creative Features]* Discussions on GLP-1 Drug Influence on Packaging [Nestle's Packaging Strategies]* Consortium for Waste Circularity [Mike Ferrari Insights]Engage with the full episode for a deeper dive into how AI is shaping the future of packaging and impacting sustainability efforts. For more in-depth industry insights, stay connected to our series and discover the evolving narratives in packaging today. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Chad Michael is a distinguished packaging designer who has owned and operated his own studio for ten years, specializing in spirit brands. With a background in communication design, Chad has created visually distinct spirit brands like bourbon, whiskey, vodka, and more, also delving into side projects like playing cards and poker chips. His work is deeply rooted in storytelling, balancing ornate and clear designs, and often involves creating custom bottles to encapsulate the brand's full experience. Chad's expertise extends from initial brand strategy through to the final production, ensuring every detail contributes to the overarching story of the brand. In this insightful episode of "Packaging Unboxed," host Evelio Mattos engages with renowned packaging designer Chad Michael, revealing the intricacies of spirit brand design. Chad, who has spent ten years developing unique, story-driven spirit brands, shares his philosophy of creating bespoke packaging that captivates from a distance and continues to unfold up close. He discusses the importance of narrative in design, and how he strives for style distinctiveness with each project, never repeating past designs. Chad's current ventures extend beyond traditional packaging, exploring avenues like video storytelling and the use of innovative materials. Chad's methodical approach to design is deeply rooted in narrative development, supported by an exceptional command of copywriting. Throughout the conversation, the pair touch upon topics like balancing intricate designs with clean aesthetics, and the challenges and joys of working with different spirits, from bourbon to tequila. Drawing inspiration from various sources, Chad emphasizes the importance of a strong brand story as the foundation for creative package design and overall customer experience. Story-Driven Design: Chad stresses the necessity of incorporating a brand's story into every element of its design, from labels to custom bottles. Balancing Design Complexity: An effective package must captivate consumers from afar but also remain visually compelling and comprehensible up close. The Role of Customization: Custom glass plays a pivotal role in making spirits brands stand out, requiring careful consideration of design and production costs. Innovation in Spirit Branding: Chad's design approach incorporates unique materials and extends to video storytelling to create a cohesive brand experience. Client Collaboration: Key to successful design is the partnership with clients, from defining brand strategy to final production, ensuring the brand's story is preserved and celebrated. Stay tuned for more captivating episodes of "Packaging Unboxed." Episode Summary:Key Takeaways:Notable Quotes:Resources:
We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues. Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast, where he shares his extensive knowledge and insights on innovative and effective packaging design. Adam Peek: Adam Peek is a packaging sustainability expert, TED speaker, and advocate for sustainable packaging practices. Currently involved with the United Nations on sustainability initiatives, Adam brings a wealth of knowledge and experience to discussions about eco-friendly packaging solutions and regulatory compliance. In this episode of "Packaging Unboxed," Evelio Mattos and Adam Peek delve into the collaborative packaging effort between Coca-Cola and Oreo. They critically examine what works, what doesn't, and how this collaboration can compete on the shelf. Evelio and Adam bring their extensive backgrounds in packaging design and sustainability to the conversation, providing a rich analysis of the visual and functional elements of the packaging. Starting with their initial impressions, they discuss the missed opportunities in the visual design, such as the confusing use of colors and hidden iconic elements that fail to convey the collaboration's essence. They explore how the black and red color scheme diverges from the brands' established color identities, potentially confusing consumers and impacting shelf visibility. The conversation also delves into practical considerations like packaging material choices, functionality, and sustainability, giving listeners critical insights into the complexities of designing effective collaborative packages. Brand Color Consistency is Crucial: Deviating from iconic brand colors (Coke red, Oreo blue) can confuse consumers and reduce shelf visibility. Functional Design Matters: The physical design of the packaging, including ease of opening and material choice, plays a significant role in consumer experience and product preservation. Simplify Visual Elements: Overcomplicating design with too many logos and icons can detract from brand recognition and consumer clarity. Use of Packaging Material: Aligning the packaging material with the product type (e.g., a classic Coke bottle instead of a can for better brand synergy) can enhance the consumer's experience and perception. Involving Target Demographics: Ensuring that packaging decisions are guided by insights from the intended consumer demographic can lead to more effective designs. "Oreo is blue. Great. Coke is red. Collab black. This didn't make any sense to me." - Evelio Mattos "I saw it. Cause of the way they have the. The cookie stacked. I was like, why do they have a. Oh, that's the cookie." - Adam Peek "Functional issues like the loudness of the package opening can detract from user experience, especially with snacks meant to be enjoyed quietly." - Adam Peek "Coca-Cola usually runs vertically, not horizontally on cans." - Evelio Mattos "The can packaging, I again, like, if this was supposed to be a limited edition, the front reminded me of, why is yours so much bigger than mine?" - Adam Peek Get started designing sustainable packaging today: https://www.IDPdirect.com
In this lively packaging-focused episode from September 9, three leading voices in the field—Evelio Mattos, Cory Connors, and Adam Peek—share the latest trends and controversies in the world of packaging. Cory Connors, known for his "Sustainable Packaging Podcast," and Adam Peek from "People of Packaging Podcast," join Evelio Mattos, host of "Packaging Unboxed," to explore hot topics in the industry, including a lawsuit against Hershey's and Capri Sun's bold marketing moves. The episode kicks off with some light-hearted banter before diving into the main stories. The discussion on Hershey's addresses a significant lawsuit about misleading packaging, where the trio debates the expectations versus reality in product presentation. They express concerns over what a ruling in favor of the plaintiff might imply for the broader packaging industry. Following that, the hosts turn their attention to Capri Sun, spotlighting Capri Sun's experiment with selling entire pallets directly to consumers and their controversial switch to plastic bottles from their iconic pouches. The hosts examine the marketing genius behind such moves and their implications for the brand and consumers. Lawsuit Against Hershey's: The hosts discuss the $5 million lawsuit against Hershey's for allegedly misleading packaging of Reese's Peanut Butter Cups during Halloween. They emphasize the importance of accurate product representation to avoid legal repercussions and maintain consumer trust. Capri Sun's Marketing Strategy: Capri Sun's decision to sell pallets of pouches and the introduction of plastic bottles spark a debate. The move is seen as a brilliant marketing strategy despite its potential environmental impact. Sustainable Packaging Innovations: Cory Connors talks about upcoming discussions at the London Packaging Week on maintaining high-end packaging while ensuring sustainability. Specific innovations include Bailey's paper bottles and Guinness' recyclable nitro injectors. Consumer Expectations and Packaging Design: The episode highlights the need for brands to consider consumer perceptions and potential legal vulnerabilities when designing packaging. Networking in Packaging: Adam Peek underscores the importance of leveraging social networks to solve industry challenges, citing his recent experiences with Western Michigan University and Green Blue. Cory Connors: "I think they aren't very accurate as to the description on the packaging. They're kind of more of a ghost-shaped blob of chocolate and peanut butter goodness." Adam Peek: "It would be insane for somebody to be like, I am suing Project Hive Pet Company because this did not contain any of these actual berries." Evelio Mattos: "If you're out there, if you're designing packaging and you're putting your product on there, consider stupid people. Right. You've got to design for the stupid." Cory Connors: "How can packaging be sustainable and still be desirable by our customers? That's exactly the kind of topic I enjoy." Adam Peek: "It's crazy how when you're unafraid to just ask questions, you can build a network so that you can get these questions answered really quickly." Stay tuned for more insightful episodes featuring the latest trends, debates, and innovations in the packaging industry. Tune in next week to hear about Cory's experiences at London Packaging Week and Adam's presentation at Label Expo. Don't miss out on valuable insights that can help you stay ahead in the packaging world!
Learn how to build a profitable career in design with Fred Hart. Fred Hart is an experienced designer and brand strategist who recently transitioned into a new venture after building and leading the design agency, Interact Brands, for nine years. Under his leadership, Interact Brands grew from a 3-person team to a thriving 30-person agency known for its work in the Consumer Packaged Goods (CPG) space, collaborating with notable brands like Nestle and Dr. Squatch. Fred is recognized for his strategic approach to design and his ability to connect business challenges with creative solutions. In this episode, Evelio Mattos is joined by Fred Hart, an industry veteran who recently stepped away from his successful design agency, Interact Brands. Fred shares his journey from moving to Boulder to join a small agency to growing it into a significant player in the CPG branding space. He highlights the importance of learning on the job, the challenges and rewards of scaling an agency, and the nuances of integrating sustainability into brand strategy. Fred also talks about his new endeavors and the insights he's gathered from years of experience in the design industry. As Fred delves into the episode, he explains the dynamics of transitioning from student to professional, emphasizing the necessity of being "paid to learn." He discusses the critical moments that signal agency growth, the impact of COVID-19 on work culture, and the delicate balance of hiring for talent while managing workload. Fred offers practical advice on entering and thriving in the design industry, focusing on the need for strategic thinking and understanding the multifaceted nature of brand building. Building a Design Career: Fred Hart highlights the journey from learning on the job to becoming a proficient performer in the industry. Scaling an Agency: Key insights into growing a small design team into a 30-person agency, including the importance of hiring and embracing remote work. Strategic Brand Building: Fred discusses the role of strategic thinking in creating successful brands and navigating challenges like sustainability. Consumer-Centric Design: The need to understand consumer priorities and how to position brands effectively to meet their desires and needs. Industry Trends: Fred shares his thoughts on the future of design, the rise of freelance contractors, and the potential shift away from traditional agency models. "There are times in your career where you're paid to learn, and then there are other times where you're paid because you can perform." "If you're great at it, you will be paid." "We hire for character because everyone's going to learn skills on the job." "The more stable a business is or the more that it's found a product market fit, the more I love to work with them to help accelerate that growth." "The better you are at working with others, the more likely you are to succeed in your career long term." Fred Hart's Website: fredhart.com Tune into this insightful episode to gain in-depth knowledge about building a successful design career, scaling an agency, and the evolving landscape of the design industry. Stay tuned for more enlightening content from our podcast series! Episode Summary:Key Takeaways:Notable Quotes:Resources:
We're handing the reins to recent graduate Grace Lee, she's interviewing me to find out the answers to the questions every graduate is asking today. How to get hired, how to get noticed, can I even find a job today? Need help with your packaging? https://www.linkedin.com/in/eveliomattos/ We get into it all. So if you've just graduated, are having a hard time finding a job, sit down, listen up, and let's get to it. Evelio Mattos is an established voice in the packaging design industry with an extensive background, having worked with high-profile brands like Lady Gaga, Barney's New York, Tesla, and Google. His expertise spans across various sectors including fashion, tech, and retail, emphasizing sustainability in packaging. Evelio's rich experience and innovative approach make him a significant figure in the packaging world. Grace Lee is a recent graduate from the prestigious Pratt Institute's Packaging Identities and Systems Design Graduate Program in Brooklyn. With a passion for creative and sustainable design, Grace represents a new wave of designers poised to make impactful contributions to the industry. Episode Summary: In this insightful episode of Packaging Unboxed, host Grace Lee delves into the packaging design industry with the knowledgeable and seasoned Evelio Mattos. Grace, representing the fresh cohort of design graduates, brings forth pressing questions about the industry's dynamics, particularly concerning sustainability, innovation, and the integration of new technology such as AI. Evelio's extensive background and hands-on experience provide rich, practical insights that are invaluable for new designers entering the field. The conversation navigates through key projects and experiences that have shaped Evelio's career, including his initial foray into packaging design and notable collaborations with brands like Lady Gaga and Tesla. Through this episode, listeners gain an understanding of the evolution of packaging design and the critical role it plays in branding and consumer decision-making. Evelio emphasizes the importance of being client-facing and understanding different facets of the industry from procurement to distribution, underscoring the intrinsic relationship between design and business profitability. Key Takeaways: Client Interaction is Crucial: Being client-facing and understanding the nuances of finance, procurement, and distribution can significantly enhance a designer's value. Importance of AI: Embrace AI as a tool to speed up concept iterations and improve the efficiency of the design workflow. Build a Strong Social Presence: Utilize LinkedIn and other social media platforms to showcase your work and build a professional network. Understanding Sustainability: Ensure your design solutions align with a brand's sustainability goals, recognizing that trade-offs are often necessary. Start Small to Climb Big: Entry-level positions, even those seen as mundane, provide foundational knowledge and opportunities for growth in the design industry. Notable Quotes: "Design is sales. And I think a lot of times designers are like, I'm not a salesperson, I'm a graphic designer, I'm a packaging designer, but your idea is not going to get made if you don't sell it." "You have to get the reps in. You've got to get the reps in for creating these terrible designs. You've got to get the reps in for expanding creative from one size to another size." "Today, people will decide whether they want to hire you or not based on your social. So even before you apply, what's your social tell, you know, what's that say about you?" "The idea of, I graduate now, I want to go work at Pentagram or Landor… you can just work for yourself and just grow your own business from day one." "LinkedIn is the key place. Anything that you have in your portfolio, tying it back to a brand or anybody that you're trying to target, then being able to tag them is what's going to give you the most visibility."
You can go get the Google Plastic Free Packaging guide for free!Connect with Miguel on LinkedIn!About the Guest(s):Miguel Arevalo is a distinguished member of Google's packaging team. With extensive expertise in sustainable packaging solutions, Miguel has significantly contributed to Google's transition to plastic-free packaging. His role involves collaborating with various partners and leveraging innovative materials to create environmentally friendly packaging solutions. He has been a pivotal figure in Google's efforts to share their sustainable practices through comprehensive guides and open-source collaborations.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this insightful episode, the hosts Evelio Mattos, Adam Peek, and Cory Connors dive into the innovative world of sustainable packaging with special guest Miguel Arevalo from Google. The conversation unfolds around Google's transition to plastic-free packaging, highlighting the efforts, challenges, and triumphs experienced along the journey. Listeners will get an inside look at how one of the world's leading tech companies leverages sustainability to impact not just their products but the industry as a whole.The episode begins with the hosts discussing recent trends and exciting news in the packaging industry, setting the stage for Miguel Arevalo to introduce Google's groundbreaking plastic-free packaging initiative. Keywords like "sustainable packaging", "Google packaging", and "plastic-free" are intricately woven throughout, painting a vivid picture of the meticulous processes and innovative strategies employed by Google's packaging team. From selecting the right materials to ensuring recyclability and collaborating with advanced mills, the episode offers a deep dive into the meticulous attention to detail and forward-thinking that defines Google's approach to sustainability.Miguel shares valuable insights around the various technical and logistical issues tackled throughout the project. He delves into the specifics of material selection, advancements in UV varnishes, and the backward compatibility with existing recycling technologies. The narrative is bolstered by examples, including partnerships and contributions from industry giants like Veritif and Shandong Kylie, offering listeners a comprehensive guide on achieving similar sustainable packaging feats. This episode is a treasure trove of knowledge, especially for brands keen to adopt and adapt sustainable practices within their own packaging systems.Key Takeaways:* Google's Plastic-Free Transition: Learn about Google's comprehensive approach to eliminating plastic from its packaging, focusing on sustainability and innovation.* Material Selection and Innovation: Discover the meticulous process behind choosing the right materials and collaborating with advanced mills like Veritif and Shandong Kylie.* Sustainable Partnership and Collaboration: Understand the importance of partnerships in the journey towards sustainable packaging solutions.* End-of-Life Considerations: Gain insights into how Google ensures that its packaging is easily recyclable and environmentally friendly at the end of its lifecycle.* Technical Advancements in UV Coatings: Explore the advancements and ongoing research in UV coatings that make them a viable and sustainable option for packaging.Notable Quotes:* "At the end, convenience is key. It's very hard to try to change the behavior. And consumers will not be able to distinguish if this is a plastic or if this is a paper." – Miguel Arevalo* "We aim for progress, not perfection, in a way. So we wanted to make sure that we're taking the right steps toward a much better solution." – Miguel Arevalo* "This is a complete departure because there it's texture. You can see the recycled fibers in there." – Adam Peek* "Our main goal was if they have everything that they can get from the box, you can put it in the recycle bin and make sure it can become something else in the future." – Miguel Arevalo* "Let's make it evidently something that you can see and say, yes, this is something that should go in the paper recycle bin." – Miguel ArevaloResources:* Google Blog: Google's Plastic-Free Packaging Guide is available for download, along with an informative video detailing their sustainable packaging journey.* Western Michigan University: For those interested in the technical aspects of recyclable and repulpable coatings, check out the resources at WMU's recycling testing center.Stay tuned and listen to the full episode to dive deeper into the future of packaging sustainability with insights from Google's innovative journey. For more exciting and informative episodes, make sure to subscribe to our podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
About the Guest(s): Miguel Arevalo: Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the consumer experience while meeting environmental goals. He has shared his expertise at various industry events and is known for fostering innovation in sustainable materials and processes. In this episode of Packaging Today, Evelio Mattos, Adam Peek, and Cory Connors host a compelling discussion with Miguel Arevalo from Google's packaging team. As they dive into the world of sustainable packaging, the hosts explore Google's transition to plastic-free packaging, emphasizing eco-friendly practices and innovations. Miguel shares insights on the collaborative efforts that led to this achievement and the importance of making sustainable choices in packaging. Throughout the episode, core themes such as sustainable packaging solutions, the role of Google Maps and its plastic-free packaging, and the challenges and triumphs of transitioning to eco-friendly materials are discussed. Miguel highlights the importance of creating a memorable unboxing experience while ensuring packaging is easily recyclable. He also discusses how Google leveraged partnerships and technological advancements to achieve their goals. The conversation touches on the broader implications of sustainable packaging for other brands and industries. Google's transition to plastic-free packaging involved a collaborative effort and innovative solutions. The new packaging focuses on creating a memorable unboxing experience with textures and sounds that emphasize recyclability. Google has made their plastic-free packaging guide available for other brands to use, promoting widespread sustainability. Advanced sorting technologies and improved materials are crucial for enhancing recyclability and reducing contamination in recycling streams. Sustainable packaging requires continuous innovation and collaboration within the industry to achieve progress, not just perfection. "Our team does an amazing job to make that work. It takes a village and we have an amazing team." – Miguel Arevalo "Consumer convenience is key. Our main goal was to have packaging that can easily be recycled by anyone, anywhere." – Miguel Arevalo "We believe that we all are in this boat together. It's about what everyone can be able to do, not just Google." – Miguel Arevalo "We aim for progress, not perfection, in our sustainable packaging journey." – Miguel Arevalo Google Blog: Plastic-Free Packaging Guide Western Michigan University Recycling Testing Center Miguel Arevalo on LinkedIn
Hear all about what the team at US Plastics Pact is doing and check out their Roadmap 2.0Thanks to CEO Jonathan Quinn for joining the Packaging Today show! Follow him on LinkedInAbout the Guest(s):Jonathan QuinnJonathan Quinn serves as the Chief Executive Officer of the US Plastics Pact. With a rich background in flexible packaging, Jonathan has consistently demonstrated his commitment to advancing a circular economy for plastics. He spearheads initiatives aimed at fostering collaboration across the value chain to enable sustainable and impactful solutions in the plastic industry.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging and information-packed episode of Packaging Today, hosts Evelio Mattos, Adam Peek, and Cory Connors sit down with Jonathan Quinn, the CEO of the US Plastics Pact, to delve into the complex and pressing issues surrounding plastic recycling and sustainability. As industries worldwide grapple with creating a circular economy, Jonathan sheds light on his organization's goals, challenges, and the integral role of consumer participation in achieving these targets.The conversation spans a broad spectrum of topics, from innovative strategies to increase recycling rates to the intricate balance between cost-effectiveness and sustainability. Discussing the US Plastics Pact's roadmap, Jonathan explains the importance of transparency, collaboration, and continuous improvement in the battle to enhance recycling infrastructure and reduce plastic waste. Key issues such as the role of big oil in funding recycling initiatives, the feasibility of compostable plastics, the urgency of achieving 2025 targets, and the shifting landscape towards sustainable packaging are thoroughly examined.Key Takeaways:* Collaboration is Key: The US Plastics Pact brings together all elements of the value chain, including plastic producers, packaging companies, brand owners, and municipal solid waste managers, to enable a circular economy.* Transparency and Accountability: Annual reporting and public acknowledgment of progress (or lack thereof) are critical to building trust and driving improvements towards sustainability goals.* Focus on Consumer Education: Consumer understanding and participation are crucial in navigating the complexities of plastic recycling and achieving broader environmental targets.* Financial Investment is Necessary: Real progress requires significant financial investments from all stakeholders, including potential contributions from big oil companies.* Adaptation and Realistic Goals: While ambitious targets like 2025 set a framework, continuous and transparent progress toward long-term milestones like 2030 is essential for sustainable impact.Notable Quotes:* "At the end of the day, we're nothing without each other. We're all in this together." - Jonathan Quinn* "Progress is the key to it all… and accelerated progress." - Jonathan Quinn* "The pact is going to be an organization based on science, fact, and actions, not words." - Jonathan Quinn* "It's not just about enabling products to be recyclable; they actually have to be recycled." - Jonathan Quinn* "We need to show improvement and make clear, transparent progress towards the ultimate goal of a plastic circular economy." - Jonathan QuinnResources:* US Plastics Pact Website: https://usplasticspact.org* - For more information and how to become an activator.* Jonathan Quinn on LinkedIn: Jonathan QuinnStay tuned and listen to the full episode to gain deeper insights from the experts and keep abreast of the latest trends and challenges in sustainable packaging. Remember to follow the show for more enlightening discussions on packaging today. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Episode 190 with James Victore, drops the career advice you need to hear right now. James Victore is a renowned graphic designer, artist, and motivational speaker known for his unapologetically bold and unconventional design work. Author of books such as "Feck Perfuction", James has been featured in museums worldwide including MoMA, and has received numerous accolades throughout his career. Now residing in Texas, James focuses on educating and inspiring creatives through workshops, coaching, and his online presence. He is the force behind the website "Your Work is a Gift" where he offers guidance to those seeking to deepen their creative practice. Get coached by none other than James Victore: https://www.yourworkisagift.com Watch James' channel on YouTube: https://www.youtube.com/@UCNeCzet_WoNEaysTCgZSdkQ Episode Summary: Join us in this enlightening episode as we delve into the mind of James Victore, a trailblazing designer and artist whose influence and work have shaped the world of creative design. With your host, Evelio Mattos, James reflects on the evolution of design education, the importance of creativity, and the journey from being a creator to becoming an impactful mentor. In a candid and engaging conversation, James discusses the challenges facing today's young designers, the role of social media, and the concept of sustaining creativity amidst life's demands. He emphasizes the importance of maintaining authenticity and curiosity in one's work and sheds light on the significant transitions within the industry, mentioning renowned figures like David Carson and others. Other key topics include the transformation in learning models, the impacts of AI, and James' personal journey from winning prestigious awards to focusing on his true calling as an educator and motivator. Key Takeaways: On Creativity and Play: Maintaining a sense of play and curiosity is crucial for sustainably creative and meaningful design work. Industry Changes: James explores the evolution of the design industry, discussing how specialization and the rise of AI are redefining traditional models, including the potential decline of large design agencies. Authenticity and Confidence: True confidence stems from authenticity; embracing one's unique identity can lead to a more fulfilling and impactful career. Designer to Mentor: Transitioning from being a practicing designer to becoming an educator and coach has allowed James to empower others, highlighting the importance of asking for what you want. Educational Evolution: The traditional university model is increasingly outdated with new, more dynamic and tailored approaches to learning emerging in its place. Notable Quotes: "I love setting students on fire, I want to get them before they get all these preconceived notions." – James Victore "The things that made you weird as a kid make you great today." – James Victore "Tell them who you are. Don't let people guess." – James Victore "I'm not in the art industry or design industry; I'm in the James Victore industry." – James Victore "I'm the party. It comes with me." – James Victore Resources: James Victore Instagram Your Work is a Gift "Feck Perfuction" by James Victore For more profound insights and detailed discussion, be sure to listen to the full episode. Stay tuned for more enlightening conversations with industry leaders.
If you want to learn how to design packaging or build a one man agency, Chris Wilson the sole designer behind Stckmn, a multidisciplinary design studio based in Glasgow, Scotland will explain it all. The one man agency winning all the awards StckMn: https://www.stckmn.com With a background in industrial design and extensive experience in various facets of branding, packaging, and graphic design, Chris has crafted a diverse range of projects that have garnered significant recognition. Known for his innovative approach and hands-on execution, Chris has successfully navigated the design world, creating standout works for clients from startups to large brands. Episode Summary: In this enlightening episode, Evelio Mattos sits down with Chris Wilson, the creative force behind Stckmn, a one-man design studio based in Glasgow, Scotland. Chris shares his journey from studying industrial design to becoming a multifaceted designer, blending disciplines like branding, packaging, and graphic design. He delves into the transitions that led him to establish Stckmn and the challenges and triumphs of managing a solo design studio. Chris Wilson discusses the intricacies of working on bespoke design projects, particularly in the realm of packaging design for luxury products. He highlights his approach to conceptualizing and executing award-winning designs, such as "The Only Drop" whiskey packaging, and the importance of storytelling in creating impactful designs. Throughout the conversation, Chris emphasizes the importance of continuous learning, the value of networking, and balancing work with personal well-being. Key Takeaways: Multidisciplinary Approach: Chris's journey from industrial to graphic design showcases the importance of versatility in the creative industry. Solo Studio Dynamics: Insights into managing a one-man design studio, balancing client demands, and maintaining high-quality work. Packaging Design Excellence: Detailed exploration of the conceptualization and execution of "The Only Drop" whiskey packaging. Importance of Storytelling: The role of narrative and brand heritage in creating compelling and memorable designs. Work-Life Balance: Chris shares his personal experiences on managing workload and maintaining mental and physical health. Notable Quotes: "I kind of jokingly describe myself as a polyamorous designer because I love all things creative, and I'm not tied to a single discipline." "It feels like a backstep to a point, but I knew that if I was able to do it and get out there and sustain it for a couple of years, I thought, right, if I can do it, we'll see what happens." "One of the things that clients really connect with is the idea that you're there from start to finish. It's you. Every part of the project, it's you." "There's a lot of work out there. There's always going to be another job. The work is important, but giving yourself a break is more important." "Copywriting is so critical. You can work with what you have, and you can do an option b, and you can put a little bit of personality that makes sense for the brand into it."
Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Brian Davis is a seasoned packaging engineer with over 20 years of experience in the industry. A Michigan State University alum, Brian specializes in foam packaging and has recently transitioned his expertise to the aerospace sector, designing packaging for aerospace components. Originally from Detroit, Michigan, Brian now resides in Orlando, Florida, where he continues to contribute to innovative packaging solutions.Episode Summary:In this engaging episode of Packaging Today, hosts Adam Peek, Evelio Mattos, and Cory Connors are joined by packaging engineer Brian Davis. The conversation kicks off with light-hearted banter about their YouTube channel and humorous anecdotes about sustaining a podcast amid various restrictions. They then delve into significant discussions on foam packaging, sustainable packaging alternatives, and the real-world challenges companies face in achieving their sustainability goals.The episode offers invaluable insights into the packaging industry's efforts to move away from polystyrene towards more sustainable materials like molded pulp and mycelium-based alternatives. Brian shares his expertise on the intricacies of foam packaging and highlights the complexities of implementing reusable plastics as a more sustainable option. The hosts also discuss industry trends, including the National Restaurant Association's focus on sustainable packaging, and touch upon major brands like Mars and Unilever struggling to meet their 2025 sustainability targets.Key Takeaways:* Sustainable Packaging Trends: The episode covers the National Restaurant Association's recent focus on sustainable packaging, especially the transition away from polystyrene.* Challenges in Achieving Sustainability Goals: Discussion on major brands like Mars and Unilever acknowledging their struggles to meet 2025 sustainability packaging targets.* Foam vs. Alternative Materials: Brian Davis provides a detailed comparison between expanded polystyrene (EPS) and more sustainable alternatives such as molded pulp and plastic crates.* Reusability and Market Adoption: Insights into the challenges and benefits of moving from single-use wooden crates to reusable plastic crates in different regions of the USA.* Composting Challenges: An in-depth look at the practical difficulties of compostable packaging, including the requirements for high-temperature commercial composting facilities.Notable Quotes:* Brian Davis: "You can't recycle expanded polystyrene in a regular recycle stream; it has to be recycled by the manufacturer."* Adam Peek: "The answer is not always moving away from plastic to a paper-based alternative. That's not always the right answer."* Cory Connors: "These EPR laws are going to force restaurants to stop using styrofoam or polystyrene if you're technical, for to-go containers."* Evelio Mattos: "When it comes to targets, what's real? What do you think is realistic? And do you have any clients that are going through this?"* Brian Davis: "The logistics of getting it from the supplier to the warehouse takes time and less people are willing to make that leap. It's hard to get some traction going initially."Resources:* Brian Davis on LinkedIn - Connect with Brian for insights and expertise on packaging engineering.* National Restaurant Association - Explore the latest trends in sustainable packaging in the restaurant industry.* Michigan State University - Learn more about their packaging engineering program.* EPS Industry Alliance - Information on the recyclability and benefits of expanded polystyrene.* Compost Manufacturing Alliance - Learn about field testing programs for compostable materials.Stay tuned to Packaging Today for more enlightening discussions on the latest in packaging innovations and sustainability trends. Don't forget to subscribe and join us for our next episode! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
I guess the intro was too steamy for the Google machines to handle…About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Evelio MattosEvelio Mattos is a renowned figure in the packaging design industry, serving as the host of the Packaging Unboxd podcast. With a rich background in packaging innovation and sustainable design, Evelio has earned recognition for his deep insights and forward-thinking approaches to modern packaging challenges.Adam PeekAdam Peek is a dynamic professional in the packaging sector, widely celebrated for his engaging content on sustainable packaging practices. Known for his "Pack Maters" series, Adam brings a wealth of knowledge and experience from his tenure in the industry, constantly pushing the envelope in packaging solutions.Cory ConnorsCory Connors is a sustainable packaging expert and the host of the Sustainable Packaging with Cory Connors podcast. With extensive experience in eco-friendly packaging design and circular economy principles, Cory is dedicated to promoting sustainable practices across the packaging industry.Episode Summary:In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the nuances of the packaging world, from innovative trends to sustainability challenges. Going off the beaten track, the trio humorously discusses watching intros, social media habits, and the nostalgia of sporting greats like Bo Jackson.Throughout the episode, the conversation navigates through the intricacies of packaging innovation, emphasizing the latest in CPG trends like the Oreo and Coca-Cola collaboration, and the potential benefits and pitfalls of paper-based packaging. The discussion also touches on inventive uses of starch-based packaging materials, such as turning packaging peanuts into adhesives, contrasting current recycling practices with forward-thinking circular solutions. This episode is a treasure trove of insights for packaging enthusiasts, brands, and sustainability advocates.Key Takeaways:* Innovation in CPG: The ongoing trend of collaborations between big brands like Oreo and Coca-Cola demonstrates the necessity for continuous product innovation in a saturated market.* Sustainable Packaging Solutions: Transitioning to paper-based packaging holds potential but also poses challenges in maintaining product quality and managing costs.* Consumer Behavior Insight: The conversation highlights how consumer behavior, such as not using dissolvable or compostable products as intended, impacts the success of sustainable packaging.* Industrial Recycling Processes: The importance of developing industrial recycling systems to handle materials like starch-based peanuts rather than relying solely on consumer-led recycling initiatives.* Engaging Marketing Strategies: Clever marketing campaigns and innovative product releases continue to play a significant role in brand engagement and growth.Notable Quotes:* Evelio Mattos: "There's nothing better than Oreos with ice-cold Coke."* Adam Peek: "The CPG world is hard, and growth is really only happening through product innovation."* Cory Connors: "Let's hope it's in sustainable packaging."* Adam Peek: "We do offer a perspective, but at the end of the day, they're going to make things that are good, and then they're also going to make crystal Pepsi."* Cory Connors: "Educating the consumer is key in making sustainable packaging initiatives successful."Resources:* Oreo & Coca-Cola Collaboration: Link* Sustainable Packaging with Cory Connors Podcast: Link* Packaging Unboxd Podcast: Link* Smart Solve: Link* Dude Wipes Product Info: Link* US Plastics Pact: LinkStay tuned for more insightful discussions and cutting-edge packaging innovations in the next episode of "Packaging Today." Don't forget to subscribe and reach out with your thoughts on sustainable packaging practices! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Get help with your packaging: / eveliomattos Jesse Goldman is a proficient motion designer known for his innovative work in integrating motion graphics with traditional design principles. Jesse has contributed to numerous high-profile projects and is celebrated for his creative storytelling capabilities. He is active on Instagram, where he shares insights into his design process and engages with a vibrant community of fellow designers and enthusiasts. Follow Jesse Here: / contdinthecomments Learn about Jesse's work here: https://www.jessegoldman.work Episode Summary: In this episode of "Packaging Unboxed" with Evelio Mattos, the discussion dives into the complexities of packaging design and consumer behavior as influenced by visually striking product packaging. Evelio and Jesse Goldman explore the vast yet intricate world of consumer packaged goods, as presented through the lens of Snackshots' popular newsletter, which showcases the latest trends in CPG and food packaging. The episode emphasizes the importance and impact of packaging design on consumer choices, touching on the concept of 'decision fatigue' caused by the overwhelming array of visually stunning products on the shelf. By examining various products and their packaging, Jesse and Evelio discuss the balance between aesthetics and practicality, the role of branding in consumer trust, and how the saturation of creative designs may eventually influence shopping behaviors. The conversation also delves into the potential mistrust towards highly designed products and the cultural implications of design-heavy consumer goods. Key Takeaways: The overabundance of eye-catching packaging designs can lead to decision fatigue among consumers. The role of branding extends beyond the product, embedding into lifestyle and ethical choices which may weigh heavily on consumer decisions. Well-designed packaging can at times create skepticism about the product's authenticity and quality. Established brands like Kellogg's provide a sense of reliability and trust, easily recognized amidst the crowded shelves. The effectiveness of packaging lies in creating an instant connection with the consumer, much like how videos must capture attention within the first few seconds. Notable Quotes: "Each individually here is, like, cool. Great colors, fun illustration, really interesting ways of, like, taking retro, making it new." - Jesse Goldman "Do I really need butter to reflect my values?" - Jesse Goldman "I think it, I think it depends on the product too." - Jesse Goldman "Not everything is going to be chill vibes and sex. Maybe it's just butter." - Evelio Mattos "There's been very few candies that have. That. Us older men, we'll take what we can get." - Jesse Goldman Resources: Jesse Goldman on Instagram: @jessegoldman Snaxshots Newsletter on CPG and Food Packaging: Follow Snaxshots on Substack for updates and insights: https://www.snaxshot.com Evelio Mattos on Packaging Design: Check out previous episodes of "Packaging Unboxed" for more in-depth discussions on packaging design and trends. IDP Direct: https://www.idpdirect.com - Download design guides, sustainability guides, and recyclable icon guides for packaging design. Stay tuned for more enlightening conversations on "Packaging Unboxed," where we continue to explore the intersection of design, creativity, and consumer behavior. Listen to the full episode and subscribe to keep up with the latest insights and trends in packaging design.
About the Guest(s):Adam Peek is a renowned expert in the packaging industry, known for his engaging discussions on the People of Packaging podcast. He works at Meyers Printing as a Senior Vice President and is passionate about sustainability and innovation in packaging.Cory Connors is the host of the Sustainable Packaging podcast and an influential figure in the packaging sector, widely respected for his expertise in sustainable packaging solutions. He is dedicated to promoting eco-friendly practices within the packaging industry.Evelio Mattos (although not present in this episode) is a key member of the Packaging Today team. He is known for his dynamic approach and insightful commentary on the packaging unboxed Youtube channel, a masterclass series focused on packaging design and sustainability!About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Dive into another exciting episode of "Packaging Today" with hosts Adam Peek and Cory Connors, as they navigate the bustling world of the packaging industry. This episode, marked by the absence of co-host Avelio Matos, delves into the significance of trade shows and how companies can maximize their presence. Expect a mix of humor, personal anecdotes, and professional insights that keep the conversation engaging and informative.Adam and Cory emphasize the importance of presence—both in person at trade shows and online via social media. They share strategies for effectively engaging with attendees, how the power of social media amplifies physical presence, and why planning events outside of trade shows can significantly benefit businesses. The hosts also reflect on the need for a strategic approach to exhibiting and how leveraging partnerships can create significant exposure. Listeners get a well-rounded understanding of not just participating in, but excelling at industry events like PacExpo and London Packaging Week.Key Takeaways:* Maximize Trade Show Presence: Going beyond just exhibiting by promoting your booth through social media and hosting side events.* Digital and Physical Presence: The synergy between social media and in-person engagement can greatly amplify brand visibility.* Importance of Planning: Success at trade shows often lies in detailed preparation and creating attractional reasons for attendees to visit your booth.* Value of Partnerships: Collaborating with influencers or industry insiders can significantly boost your reach.* Personal Connection: Trade shows are prime opportunities to strengthen personal relationships and foster new ones.Notable Quotes:* Adam Peek: "You can't just be on social media and expect for great things to happen. Not in our industry."* Cory Connors: "The value comes when you can create new, real relationships in person."* Adam Peek: "There's no shame in partnering with people like us to help drive attention and traffic to your booth."* Cory Connors: "Preparation and communication are key to a successful trade show."* Adam Peek: "The connection between digital and social and in-person can be really powerful."Resources:* Adam Peek on LinkedIn* Cory Connors on LinkedIn* Sustainable Packaging Podcast* People of Packaging Podcast* PacExpo - Noted as a major trade show.* London Packaging Week - Another significant event mentioned.* Spec Right - Referenced as a great example of effective trade show presence.Stay tuned for more insights and tips from "Packaging Today" as our hosts return with Avelio Matos. Don't miss the full episode to learn how you can excel at your next trade show appearance and make the most out of your packaging industry events! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Get help with your packaging:https://www.linkedin.com/in/eveliomattos/ If you're going to learn how to design packaging, you need to know the laws that will govern your material decisions around the world.In this episode Paul Kearns and Evelio Mattos explain how EPR, extended producer responsibility laws will impact your brand's packaging decisions and what you need to do today to avoid upcoming fines. Connect with Paul Kearns on LinkedIn:https://www.linkedin.com/in/paulkearns82/And learn more about Anthesis:https://www.anthesisgroup.com Paul Kearns is a key figure at Anthesis, where he lends his expertise on extended producer responsibility (EPR) and sustainability. With years of experience and a deep understanding of eprhemenite, Paul provides valuable insights to companies looking to navigate the complexities of EPR laws across different regions. His work helps brands become more environmentally responsible while aligning with global and local regulations. Support our sponsors: Order your packaging directly from the factory: https://www.idpdirect.com Get paper that dissolves for your labels: https://www.smartsolve.com Manage your specifications for EPR: https://www.specright.com Episode Summary: In this episode, host Evelio Mattos welcomes Paul Kearns from Anthesis to delve deep into the subject of extended producer responsibility (EPR). As EPR laws gain momentum both in Europe and the United States, Paul explains what EPR is, why it matters, and how businesses can navigate these regulations effectively. Bringing clarity to a complex topic, Paul shares practical advice on how brands can adapt to comply with EPR laws and benefit from these changes. Extended producer responsibility (EPR) is a policy approach aimed at reducing the overall environmental impact of product packaging. Paul discusses the historical context of EPR, its implementation in Europe, and how the U.S. is catching up with states like California, Colorado, and Oregon leading the way. He emphasizes that EPR is designed to shift the burden of waste management from taxpayers to producers, who would then be incentivized to choose recyclable and sustainable packaging materials. This conversation also covers the vital role of Producer Responsibility Organizations (PROs) in managing the collection, sorting, and recycling of these materials. Key Takeaways: Understanding EPR: Extended Producer Responsibility aims to shift waste management costs from taxpayers to producers, encouraging the use of sustainable packaging. Definition of a Producer: Generally, the producer is the brand that first markets the product rather than the packaging manufacturer. Ecomodulation: Brands are incentivized through ecomodulation to use recyclable materials, lowering their EPR fees. Global and Regional Regulations: Differences and similarities in EPR regulations across various states in the U.S. and Europe, and the implications for businesses. Practical Steps for Compliance: Importance of registering with PROs like Circular Action Alliance for compliance, especially for businesses operating in multiple states. Stay tuned for more insightful content and expert interviews as we continue to explore significant industry trends and regulatory changes affecting businesses today. Listen to the full episode for an in-depth understanding of EPR and how it impacts your business.
About the Guest(s):Evelio Mattos, Adam Peek, and Cory Connors are prominent figures in the packaging industry. Evelio Mattos is a seasoned packaging designer and innovator. Adam Peek is known for his work in packaging sales and as a speaker on modern packaging solutions. Cory Connors has deep expertise in sustainable packaging and waste management. Together, they host informative discussions on current trends and challenges in the packaging sector.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this episode of "Packaging Today," Evelio Mattos, Adam Peek, and Cory Connors dive into the complexities of sustainable packaging. The show kicks off with a playful banter about the contemporary issues faced by the packaging industry. From conspiracy theories at the Denver airport to the potential banning of single-use plastics, the episode offers a dynamic mix of humor and serious discussions on important packaging topics.A key focus of the conversation revolves around the environmental impact of different packaging materials. The hosts discuss recent legislative attempts to curb plastic use in New York, scrutinize the switch from air pillows to paper by Amazon, and delve into the potential of bioplastics derived from seaweed and algae. They emphasize the importance of considering various factors like material efficiency, cost, and recyclability when evaluating packaging solutions. Their discussion is enriched with expert insights and lively debates, making this episode a must-listen for anyone interested in the future of sustainable packaging.Key Takeaways:* Legislative measures to reduce single-use plastics are complex and often politically charged, requiring a balanced approach to industry needs and environmental concerns.* Amazon's shift from plastic air pillows to paper void fill raises questions about material efficiency, cost, and environmental impact.* Sustainable packaging solutions necessitate a delicate balance between protecting the product, lowering the carbon footprint, and ensuring recyclability.* Innovative bioplastics from seaweed and algae show promise, but their large-scale environmental impact and practicality need thorough evaluation.* Consumer education and realistic expectations are crucial in the transition to more sustainable packaging options.Notable Quotes:* Evelio Mattos: "It's easy to scare people one way or the other, whether it's pro plastic or against plastic, it's all the packaging's fault."* Adam Peek: "What's the alternative for barbecue sauce right now? Like, it's not like the plastic lobbyist. It's that there's not really an alternative."* Cory Connors: "The future of sustainability, as far as I can tell, it's the bare minimum packaging being used and something that is fully recyclable."* Adam Peek: "I'm not concerned with that as a seaweed, you know, as somebody interested in that. We need to be careful not to bring non-native species in."* Cory Connors: "Every one of these things is going to have somebody on the other side saying always."Resources:* Amazon Packaging Policy Update* Sway* Notpla* Aurora Landsberg* Scotch Cushion LockDon't miss this engaging episode of "Packaging Today," where Evelio Mattos, Adam Peek, and Cory Connors delve into the latest trends and challenges in sustainable packaging. Be sure to tune in next week for more insightful discussions on the evolving world of packaging. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Get help with your packaging from Evelio: https://www.linkedin.com/in/eveliomattos/ About the Guest(s): Simon Forster is the versatile founder and Creative Director at Robot Food, an award-winning branding and packaging design agency. With a keen interest in launching disruptive brands, Simon has successfully led numerous projects, both for clients and his own ventures. His deep understanding of retail strategy, consumer behavior, and creative branding makes him a notable expert in the field. Connect with Simon: https:www.robot-food.com Evelio Mattos is a seasoned designer and creative director known for his thought leadership in packaging design and branding. He frequently engages with industry experts to discuss challenges and trends in the design world through his podcast. Support our sponsors: Order packaging directly from the factory: www.IDPdirect.com Manage your packaging specifications: www.specright.com The paper that dissolves in water for packaging: www.smartsolve.com Episode Summary: In this engaging episode, Evelio Mattos converses with Simon Forster, the Creative Director of Robot Food. The discussion dives into the essence of what makes a brand disruptive, focusing on branding and packaging strategies that set brands apart from their competitors. Simon shares valuable lessons from his own entrepreneurial journey, including the initial missteps and eventual pivot that led to the success of his skincare brand, Stories and Ink. Their conversation not only covers the practicalities of launching a brand but also delves into emotional branding and the power of resonating deeply with the target audience. Simon draws from his extensive experience to highlight the intricacies of truly understanding one's consumer base and the importance of building a strong community around a brand. He emphasizes that disruption is not just about being loud and brash, but about cutting through the noise with authenticity and relevance. They also discuss the significance of tone of voice, copywriting, and creative flexibility in branding. Through real-life examples such as the Brooklyn Brewery rebrand, Simon illustrates how subtle yet strategic design changes can make a monumental impact in a crowded marketplace. Key Takeaways: Importance of Community: Building a brand starts with understanding and nurturing a community around it. Subtle Disruption: Effective branding isn't always about being the loudest; sometimes, the most subtle changes can create significant disruption. Copywriting Matters: Quality copywriting is often undervalued but is crucial for a brand's voice and resonance. Learning from Mistakes: Early entrepreneurial missteps provide invaluable learning opportunities that shape future success. Emotional Branding: Brands that tap into consumer emotions and values establish stronger loyalties. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Need packaging, talk to Evelio: https://www.linkedin.com/in/eveliomattos/ Wanna work with Robot-Food? https://www.robot-food.com Simon Forster is the founder of Robot Food, a design and branding agency known for its disruptive and innovative approach. With a background in art and a history rooted in punk and skate culture, Simon has cultivated a reputation for questioning the status quo and pushing creative boundaries. His journey began with running a surfskate brand funded by Joey Ramone, marking the beginning of his love affair with branding. Today, Simon and his team at Robot Food are dedicated to creating impactful and standout strategies for their clients. Support our sponsors: Factory Direct Packaging Manufacturing: https://www.idpdirect.com Manage your packaging specifications: https://www.specright.com Sustainable packaging that dissolves in water: https://www.smartsolve.com Episode Summary: In this thought-provoking episode, Simon Forster of Robot Food sits down with Evelio Mattos to discuss the controversial subject of design awards. Simon shares his critical views on the relevance and necessity of such accolades in the industry, outlining how awards can sometimes compromise the integrity of the work and may not ultimately benefit design agencies. The conversation touches on the cost implications and the often-overlooked downside of getting trapped in a cycle of constantly chasing awards. Simon's punk-rock ethos and commitment to authentic, disruptive design shine throughout the discussion, challenging the conventional wisdom around what it means to be successful in the design world. Simon highlights the hefty financial burden of entering design awards and questions their true value to clients. He explains that his agency's growth and reputation have been built on delivering results rather than chasing recognition through awards. Simon emphasizes that clients prioritize results such as increased sales and brand impact over industry accolades. With a background that includes leading a skate brand funded by Joey Ramone, Simon blends his punk roots with his professional journey to foster a unique and rebellious approach at Robot Food, encouraging brands to stand out rather than conform. Key Takeaways: The Cost of Awards: Design awards come with significant entry fees and additional costs if you win, which can be a heavy burden for startups. Client Priorities: Clients are more interested in tangible business results rather than whether an agency has won awards. Disruptive Design: Success in design comes from questioning the norm and creating emotionally and visually disruptive work. Agency Culture: A rebellious, questioning attitude within an agency can foster innovation and lead to standout work. Alternative Recognition: Rather than seeking awards, Simon advocates for cutting through the noise by delivering exceptional client outcomes. Dive into the full episode to explore these insights and more, as Simon Forster shares his candid perspectives on the design industry, the true value of awards, and the importance of staying disruptive. Stay tuned for more enlightening content from our podcast series! Leave a review: https://www.packagingunboxd.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Discuss your packaging with Evelio Mattos Tom Jackson is the co-founder of Honest Ocean, a company focused on managing the supply chains of recycled plastics from source to manufacturing. Based in Indonesia, Tom works closely with local communities and recycling centers to collect and process ocean-bound plastics, aiming to transform waste into valuable materials for various industries. In this enlightening episode, Evelio Mattos sits down with Tom Jackson, co-founder of Honest Ocean, to discuss the harsh realities of plastic pollution in Indonesia and its devastating impact on the environment and local communities. Tom shares his journey from working on private superyachts to founding a company dedicated to recycling and repurposing ocean-bound plastic, offering insight into the complexities and challenges of the recycling process. Throughout the conversation, Tom explains how Honest Ocean collaborates with local coastal communities to collect plastics, which are then processed and sold to brands committed to sustainability. He touches on the dire state of Indonesian beaches, clogged with waste, and highlights the importance of creating a circular economy. The episode delves into the technical aspects of processing different types of plastics and the efforts to find innovative solutions for unrecyclable waste. Tom also discusses the crucial role of technology and the need for significant investment to effectively tackle plastic pollution on a global scale. Plastic Pollution Crisis: Indonesia's beaches are inundated with plastic waste, significantly affecting local communities and the environment. Community Collaboration: Honest Ocean empowers local communities by employing them in the collection and processing of ocean-bound plastics. Comprehensive Recycling: The company processes a variety of plastics, including PET, PP, and HDPE, and is working on solutions for unrecyclable waste. Impactful Partnerships: Brands can significantly contribute to environmental sustainability by sourcing recycled plastics from Honest Ocean, creating positive social and economic effects. Innovative Solutions Needed: There is a pressing need for advanced technology and investment to manage and repurpose waste efficiently. "Now you change it from fish to plastic and try to pay them, if not more than what they were getting it for before." - Tom Jackson "The first seven to eight foot of the beach is plastic mixed in with that seaweed." - Tom Jackson "United States, UK, Germany, we're all still exporting waste to countries like Indonesia." - Tom Jackson "Changing lives through plastic collection, it's not just plastic recycling." - Tom Jackson "We're not at that scale. You know, we do a couple of hundred tons a month, and that really takes up all of our time." - Tom Jackson Tom Jackson on LinkedIn Delve into the full episode to uncover the fascinating journey of turning ocean-bound plastic waste into valuable resources and the significant strides Honest Ocean is making towards a sustainable future. Stay tuned for more insightful episodes from our podcast/web series. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Episode Summary:In this engaging episode of Packaging Today, hosts Evelio Mattos, Adam Peek, and Cory Connors delve deep into the intricacies of composting with special guest, Justen Garrity of Veteran Compost. The discussion navigates the challenges and opportunities within the composting industry, particularly focusing on the handling of compostable packaging. Evelio, Adam, and Cory explore the realities faced by composting operators, shedding light on the essential, yet often overlooked, aspects of sustainable packaging.Through an insightful conversation, Justen Garrity shares his experiences and thoughts on the current state of composting, the labeling of compostable products, and the potential impact of Extended Producer Responsibility (EPR) on the industry. Listeners will gain a comprehensive understanding of the operational challenges in composting, the role of labeling compliance, and the importance of both government and brand involvement in promoting sustainable practices.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Justen Garrity:Justen Garrity is the founder of Veteran Compost, a composting company located in the DC and Baltimore metro areas. As a veteran himself, Justen primarily hires veterans and their families, focusing on sustainable waste management and innovative composting solutions. With over 14 years in the industry, Justen has been an advocate for improved composting practices and labeling laws to enhance both commercial and residential composting processes.Key Takeaways:* Composting Challenges: The difficulties composters face include sorting out non-compostable items from compostable materials due to inadequate labeling and consumer confusion, leading to landfill diversions.* Importance of Labeling: Effective and conspicuous labeling is crucial for the proper handling of compostable products, moving towards a standard that can be easily identifiable by both consumers and processors.* Impact of EPR: Extended Producer Responsibility (EPR) could significantly improve the financial viability and efficiency of composting operations by ensuring proper compensation and accountability within the packaging lifecycle.* Technological Innovations: While devices like Lomi are interesting for residential composting, they mainly serve as dehydrators and don't effectively break down compostable materials as standard commercial composting does.* Educational Internships: Internships at composting facilities provide valuable hands-on experience for packaging designers and engineers, offering insights into the practical challenges of sustainable packaging.Notable Quotes:* "The packaging company made some money, the paper distributor made some money, the brand made some money, and we didn't make any money." - Justen Garrity* "If it doesn't say certified compostable, you know, we're going to divert to landfill." - Justen Garrity* "I think government involvement in pushing for clear labeling standards can make it easier for consumers and composters alike." - Justen Garrity* "We're trying to get people off polystyrene cups; I'm tired of seeing styrofoam cups." - Justen Garrity* "Come spend 2 hours with us, it's eye-opening to see what's a problem in composting." - Justen GarrityResources:* Veteran Compost: Learn more about Justen Garrity's company and their services.* Justen Garrity on LinkedIn: Connect with Justen Garrity for more insights and updates.Stay tuned for more impactful discussions on Packaging Today, where we bring you the latest in sustainable packaging and industry insights. Don't miss out on our next episode featuring an exciting guest who is driving innovation in the packaging world. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Get help with your next packaging design project from Evelio directly. DM him on LInkedIn here: https://www.linkedin.com/in/eveliomattos/ Support our sponsors: Order packaging manufactured factory-direct from IDPdirect.com Manage your packaging specifications globally with Specright.com Learn more about dissolvable papers from Smartsolve.com About the Guest(s): Alex Abbott: Alex Abbott is the Director of Sales and Business Development at Smartsolve.com , a company renowned for its innovative water-soluble packaging solutions. With a rich background in rigid plastics, Alex brings a wealth of experience in packaging and sustainability. His expertise spans across sales strategy, product development, and fostering industry partnerships, making him a pivotal figure in steering Smartsolve's mission towards more sustainable packaging solutions. Episode Summary: In this engaging episode, host Evelio Mattos sits down with Alex Abbott from Smartsolve to delve into the fascinating world of water-soluble packaging. They explore how Smartsolve's innovative materials, derived from FSC-certified wood and paper, can revolutionize the packaging industry by offering sustainable, compostable, and recyclable options. The conversation touches on the diverse applications of these materials, from personal care products to food packaging, aiming to eliminate traditional single-use plastics and enhance end-of-life outcomes for packaging. Throughout the episode, Alex explains the science behind Smartsolve's dissolvable packaging and its implications for sustainability and circularity. The discussion ranges from the technical aspects of implementing these materials in existing manufacturing processes to the potential markets and products where Smartsolve's technology can make a significant impact. Key topics include the environmental benefits of water-soluble packaging, the versatility of Smartsolve's materials, and the exciting developments on the horizon for both the company and the broader packaging industry. Key Takeaways: Water-Soluble Technology: Smartsolve's innovative packaging solution dissolves upon contact with steady water, providing an eco-friendly alternative to traditional plastic packaging. Versatility in Applications: The material can be used for a variety of products, including personal care items, food packaging, laundry applications, and more. End-of-Life Solutions: Smartsolve prioritizes end-of-life solutions, with their materials being flushable and comparable to toilet paper in terms of degradability, ensuring minimal environmental impact. Enhanced Recycling: The company has achieved APR certification, making their dissolvable labels compatible with current recycling systems without contaminating the waste stream. Design and Consumer Experience: The technology opens up new possibilities for creative design and delightful consumer experiences, especially in applications like meal bars, stick packs, and single-use sachets. Resources: Smartsolve Website: smartsolve.com Associated Plastic Recyclers (APR): Plastic Recyclers Alex Abbott's Email: alex@smartsolve.com Discover how Smartsolve's dissolvable packaging technology can redefine your approach to sustainable design. Tune in to this compelling episode for more insights and stay connected for future episodes featuring industry leaders and cutting-edge innovations. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Julian Brown, the founder of Nature Jab, is an innovator and environmental enthusiast who has developed a unique microwave pyrolysis reactor that converts plastic waste into different types of fuels such as gasoline, diesel, and jet fuel. A welder by training, Brown began his journey with a simple Google search during his high school years and has since advanced to building complex machinery designed to tackle the plastic waste problem. His work has garnered significant attention on social media platforms for its potential environmental impact and focus on sustainability. Support the sow's sponsors: Get your own how to design sustainable packaging guide free Learn how managing your packaging specifications can help you be more sustainable FSC paper for packaging & labels that dissolves in water: Episode Summary: In this riveting episode, Evelio Mattos converses with Julian Brown, an ingenious inventor challenging the status quo of plastic waste management. Through the lens of Brown's groundbreaking creation, the microwave pyrolysis reactor, listeners are offered a paradigm shift in how we can transform waste into energy. Brown's passion for environmental sustainability echoes throughout the conversation, as he shares insights about the technology that could potentially revolutionize the way we address plastic pollution. From the outset, Brown details his creative process, unveiling the evolution of his microwave pyrolysis reactor from inception to its current state. He elucidates on the technical aspects of pyrolysis, microwave heating, and the chemical processes in play as plastics are converted into valuable fuels. Revealing both the triumphs and tribulations, Brown provides a candid narrative of the challenges he has faced, including explosive experiments and the intricate electrical work involved in crafting such devices. Key Takeaways: Microwave Pyrolysis: Julian Brown developed a microwave pyrolysis reactor that efficiently converts plastic waste into usable fuels, highlighting a novel approach to recycling. Energy Transformation: The process is energy-positive, producing more energy in the fuel output than is used to power the machine itself, promising a sustainable solution. Scalability Potential: The conversation touches on Brown's vision of scaling up his prototype to industrial levels, aiming to combat ocean plastic pollution globally. Public Support and Crowdfunding: Capturing the interest of online audiences, Brown's machine has been funded by the community, emphasizing the power of collective environmental action. Notable Quotes: "Microwaves, they heat really quickly. They heat from the inside out… They're very efficient. One of the most efficient forms of cooking." - Julian Brown on choosing microwave heating for his reactor. "Polycyclic aromatic hydrocarbons and heterocyclic carbon rings… They're longer chains, are heavier fractions, so they're always in the liquid product." - Julian Brown on how toxins are managed in the pyrolysis process. "I truly believe that it's a crime that this technology is so well researched in science and it's been around for so long, and yet people are hearing about it for the first time through me." - Julian Brown on the need for greater awareness of pyrolysis technology. "Mark five, my idea and my goal for that machine is going to be something similar… The first plant that will prove this technology's viability on an industrial, semi-industrial scale." - Julian Brown on his aspirations for the future of microwave pyrolysis reactors. "The machine is only going to cost about a million dollars. So in theory, if I can make enough viral videos, I could just have the machine once again crowdfunded." - Julian Brown on funding the next phase of his project through the power of virality. Resources: Julian Brown's Social Media: Nature Jab Evelio Mattos on LinkedIn: --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
About the Guest(s):In this episode, we're joined by Evelio Mattos, Adam Peek, and Cory Connors—three individuals widely recognized as “alleged” authorities in the packaging industry. Evelio Mattos brings his expertise as a creative force in packaging design, offering innovative solutions and sharing wisdom gained from his vast experience. Adam Peek, often known as an evangelist of packaging, combines his knowledge of supply chain management and sustainability to enlighten listeners on the industry's nuances. Lastly, Cory Connors, who has earned the moniker 'Corygated' for his deep knowledge of corrugated packaging, weighs in with insightful commentary that reflects his years of experience in the field.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this candid and animate installment of "Packaging Today," Evelio Mattos, Adam Peek, and Cory Connors tackle the myths and realities of packaging recyclability. Amidst laughs and banter, they dive into the heart of pressing industry matters, particularly something that stirred up quite a discussion on LinkedIn: the claim of 100% recyclability in packaging materials.The trio dissects the idea of infinite recyclability in the context of materials like liquid death (aluminum) and corrugated packaging. Adam Peek challenges the notion of "infinitely recyclable" as misleading, emphasizing the importance of accuracy in environmental claims. He debates the intricacies of material recovery, and the engagement with Liquid Death's CEO on LinkedIn that sparked heavier dialogue within the industry.Key Takeaways:* No packaging material is 100% recyclable, 100% of the time—there will always be some loss during the recycling process.* Marketing language around recycling should be used carefully to avoid greenwashing and the spread of misinformation.* Consumer education and ease of recycling are crucial for improving recycling rates in America.* Social media plays a significant role in packaging marketing—brands should seize moments of positive publicity.* Brands need to stay agile and open-minded in their marketing and community engagement strategies.Notable Quotes:* "No, no. Oh, yeah. That's right. You were. You are. That's what that was." - Adam Peek reflects on a humorous past discussion.* "There is no packaging material. And this is something that's been, that I discovered. Not one that is 100% recyclable 100% of the time." - Adam Peek emphasizes the reality of recycling limits.* "There's a lot of ignorance, basically, in this group." - Evelio Mattos on the misunderstandings in the packaging industry.* "So watch out. This is real. This is serious. I know we're joking around, but this is a real deal." - Cory Connors on the seriousness of recycling and proper labeling.Resources:As there are no explicit mentions of URLs, websites, or social media handles in the transcript provided, there are no resources listed.Experience the full episode of "Packaging Today" with Evelio Mattos, Adam Peek, and Cory Connors for a deep dive into the current state of recyclable packaging, the need for authenticity in environmental marketing, and the power of swift brand response on social media. Stay tuned for more enlightening conversations that uncover the pulse of the packaging industry. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
In this lively episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors engage in a frank and humorous discussion about the realities and misconceptions in the packaging industry. From personal anecdotes to tough industry critiques, the episode traverses various aspects of packaging, including recyclability, materials, and the swift pace of social media marketing. The conversation kicks off with a debate on whether any packaging material can be considered 100% recyclable, with Peek ardently challenging the often misused marketing term "infinitely recyclable." The trio addresses the complexities of recycling and its dependability on consumer behavior and recycling infrastructure. Peek's exchange on LinkedIn with a CEO critiquing his views on recyclability leads to a broader examination of industry marketing practices and the importance of transparency with consumers. No packaging material is 100% recyclable 100% of the time, and terms like "infinitely recyclable" are often misleading within marketing contexts. Consumer education and ease of recycling are critical factors in improving recycling rates, even more so than the recyclability of the packaging itself. There exists a notable inflexibility and reluctance in parts of the industry to embrace newer marketing strategies, including agile responses in social media. Brand engagement on social media can lead to significant marketing opportunities if a company is quick to harness momentous events, as shown by Nike's example. Packaging professionals should strive to stay informed and adaptable to the evolving landscape of consumer interaction and technology advancements. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Learn more at https://www.sonderegger.ch Get your free How to Design Sustainable Packaging Guide here: https://idpdirect.com Manage your brand's packaging specifications here: https://specright.com Learn more about dissolvable papers and label stock here: http://smartsolve.com Connect with our host: Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ This conversation is an exploration of the craftsmanship behind extraordinary packaging designs and structures that are changing the face of the industry. In this enthralling episode, listeners have the unique opportunity to uncover the world of precision and innovation with Dimitri and Bruno Sonderegger from Sonderegger AG. The Sondereggers challenge conventional design and structure norms, intriguing the audience with tales of laser engraving, micro embossing, and foiling. The episode unveils the history of their company, starting from the manufacture of x-ray envelopes to progressing into a niche market of high-quality print products. The dynamic duo emphasizes their philosophy of pushing past perceived limits to discover new possibilities in design and function. The artistry within their work is apparent through descriptions of their precise embossing techniques and their bold approach to experimenting with printing on unconventional materials. Their narrative is one of creativity, risk-taking, and relentless pursuit of the exceptional. Key Takeaways: * Sonderegger AG specializes in creating unique and high-quality print products, often employing advanced techniques like laser engraving, micro embossing, and hot foil stamping. * The company prides itself on pushing the limits of print and packaging design to discover what's possible and regularly goes beyond traditional boundaries to establish new standards. * Technological innovation is at the heart of Sonderegger AG, as they explore and combine traditional machinery with cutting-edge processes for groundbreaking results. * They have a history rooted in family tradition while being future-focused, translating into a rich understanding of the craft and its potential evolution. * Sonderegger AG values experimentation and collaboration with clients and designers, seeking out those willing to take risks to create unique and memorable --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
About the Guest(s):Dillon Dandurand is the featured guest in this show, bringing his unique entrepreneurial journey into the spotlight. His professional background is rich with experience in consumer packaged goods (CPG), having spent eight years at Brazi Bites, the brand renowned for healthy Italian-Latin American fusion foods. Dillon's drive for innovation led him to launch "Not Beer," a product that cleverly positions itself as a zero-carb, zero-alcohol, and zero-taste sparkling water, capitalizing on the beverage market with a whimsical twist. He operates out of Dallas, Texas, fostering the growth of Not Beer from his home turf.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this refreshing installment of "Packaging Today," host Evelio Mattos stirs up an engaging conversation with Dillon Dandurand, the mastermind behind the quirky brand Not Beer. This episode crackles with the entrepreneurship spirit, offering listeners a deep dive into the buzzing world of innovative beverage branding.Dillon walks us through the conception of Not Beer, a sparkling water dressed in beer's clothing that's been making waves since its inception just over two weeks ago. With a hard-hitting combination of relatability and appeal, Dillon details the challenges and triumphs of bringing a new product into an established market. Discussions meander from sourcing high-volume packaging to the strategic deployment of influencer marketing, all while painting a picture of a brand built on fun, wit, and smart positioning.Key Takeaways:* Not Beer is a unique sparkling water that mimics the aesthetic of beer, creating a fun, approachable product.* The challenges of launching a new beverage include sourcing packaging like cans and cartons, and managing distribution logistics.* Marketing strategies for Not Beer are primarily focused on sampling and building brand awareness through engaging, humorous content.* Dillon shares his insights on the importance of geographical focus during initial brand growth before expanding to wider markets.* Liquid Death serves as an indirect comparison, objectively discussed as both brands play in the fun water segment but with different appeals.Notable Quotes:* "At what point is this no longer a beer? Like, when do we just remove the beer taste and it's just sparkling water?" – Reflecting the genesis idea behind Not Beer.* "And we're positioned like a beer. So our license is humor." – On the brand's marketing angle.* "Not Beer isn't for a specific type of person. It's for anyone who likes to have fun…" – Defining the brand's wide target audience.* "You've got to find volume quickly…if you want to compete" – On the importance of scale in the beverage industry.* "We're playing in the biggest non-alcoholic beverage category ever." – On the potential market for Not Beer.Resources:* Not Beer website: Enjoy Not Beer* Brazi Bites website for reference to Dillon's past work: Not mentioned in the transcript, but pertinent to his experience.Join us for this standout episode of "Packaging Today," and let the story of Not Beer invigorate your entrepreneurial spirit. Whether you're an industry professional or just someone who enjoys a twist of humor in business, this conversation promises to be insightful and inspiring. Tune in, drink up the knowledge, and stay thirsty for more episodes that push the boundaries of creativity and branding. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Discover professional packaging design insights from seasoned designer Uwe Melichar, specializing in sustainable packaging solutions. With decades of experience, Uwe navigates the intersection of graphic and product design, advocating for eco-friendly practices globally Support our Sponsors: Learn how to design sustainable packaging for Free: https://idpdirect.com/design_guides/ Understand how specifications management can improve your packaging: https://specright.com Get the packaging that dissolves in water: https://smartsolve.com Episode Highlights: Join Uwe Melichar and Evelio Mattos as they delve into sustainable packaging, debunking myths and exploring industry trends. Gain valuable insights into the complexities of designing for sustainability, including the limitations of 'paperization' and the importance of holistic approaches. Key Insights * Effective sustainable packaging involves more than material substitution; it requires understanding the entire lifecycle and environmental impact. * Consumer education is crucial for making informed decisions about sustainable packaging choices. * While 'paperization' is trending, it may not always be the most sustainable option for all applications. * Reusable packaging systems, as seen in Europe for glass bottles, offer significant waste reduction benefits. * The future of packaging leans towards designs that are reusable or recyclable, driving innovation in materials and waste reduction. Connect with our guest: Uwe Melichar: https://www.linkedin.com/in/uwe-melichar-b4ba781/ Connect with our host: Evelio Mattos: https://www.linkedin.com/in/eveliomattos/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
About the Guest(s):Evelio Mattos is recognized for his expertise in packaging design and environmental initiatives. As the host of "Packaging Today," Evelio facilitates discussions focused on packaging innovation and sustainability. Known for his contributions to the industry, Evelio boasts a career that has seen him at the forefront of design and sustainable practices.Adam Peek brings personality and industry insight to "Packaging Today." His background in packaging solutions and sales enables him to dissect complex topics with ease, engaging both expert guests and the audience with his compelling dialogue.Cory Connors is well-regarded as a packaging professional with a deep knowledge of branding strategies and sustainability in packaging. His passion and expertise provide "Packaging Today" with unique perspectives on ecological considerations in contemporary packaging.Adam Armstrong serves as the Vice President of Customer Success and Strategic Partnerships at Specright, a company specializing in specification data management for packaging and products. Adam leverages his industry experience to help companies improve efficiency and sustainability.Paul Nowak is the Executive Director of Green Blue, a non-profit organization aimed at progressive environmental collaboration in the industry. Under his leadership, Green Blue drives initiatives, such as the How2Recycle program, that underscore the commitment to sustainable packaging practice.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Sustainable Packaging Guide eBookGet the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this episode of "Packaging Today," the conversation dives into the dynamic collaboration between Green Blue's How2Recycle program and Specright's specification management platform. Evelio Mattos, alongside co-hosts Adam Peek and Cory Connors, unpacks the innovative solutions being established to tackle the ever-growing need for sustainable packaging data management and consumer-end recycling instruction.Adam Armstrong and Paul Nowak discuss the intersection of data specification and environmental labeling to streamline sustainable practices across brands and packaging means. This convergence aims to make recyclability assessments more efficient, promoting higher volumes of How2Recycle labels on products. The collaboration represents a significant step towards a more consistent and accessible approach to packaging sustainability on a global scale, with the ultimate goal being one universally adopted label system.The conversation reveals a deep commitment to advancing packaging sustainability, with insights into the adoption of intelligent technologies. As brands increasingly seek to meet stringent environmental goals, Armstrong and Nowak's commentary showcases the power of strategic partnerships in enabling companies to manage and communicate sustainability credentials systematically.Key Takeaways:* Specright and Green Blue's How2Recycle are collaborating to simplify and accelerate the process of creating recyclability labels for packaging.* The partnership aims to provide a unified source of data for sustainability assessments, reducing the manual workload on brands and converting partners.* The use of AI and machine learning in data assessments for recycling labels has the potential to revolutionize the efficiency of the labeling process.* The How2Recycle label program has a vision for global harmonization of end-of-life packaging instructions, potentially leading to one comprehensive system.* The importance of sustainability in packaging is now a standard discussion for companies, reflecting the industry's unified movement towards environmental responsibility.Notable Quotes:"We're closing in on 600 brands using the How2Recycle label. […] It's living, breathing program that's changing with the world." - Paul Nowak"I've been at Specright for about eight and a half years, and the first few years, this topic came up close to 0% of the time. And now, literally 100% of our conversations include the topic of sustainability." - Adam Armstrong"87% of our members either have environmental goals or are currently building their environmental goals as we speak." - Paul NowakResources:* Green Blue Organization: greenblue.org* Specright Specification Data Management: specright.comTune into the full episode to glean comprehensive insights from Adam Armstrong and Paul Nowak on the transformative potential of their partnership. Stay updated with "Packaging Today" for more enlightening content on packaging industry trends and sustainability efforts.About the Sponsors: This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Sustainable Packaging Guide eBookGet the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Alex Abbott serves as the Chief Revenue Officer (CRO) at Smartsolve, a pioneering company specializing in water-soluble packaging solutions. His role encompasses not just steering sales strategies but also shaping organizational growth by aligning all departments under the umbrella of revenue generation. With a career rooted in the packaging industry, Alex has extensive experience on the rigid plastic side, contributing to his comprehensive understanding of the sector's dynamics. Episode Summary:In this dynamic episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, Cory Connors, and guest Alex Abbott engage in an enlightening dialogue about innovative strides in packaging. Entertaining and informative, the discussion orbits around the potential of eco-friendly alternatives like water-soluble wrappers and addresses common concerns about packaging disposal.As the packaging industry scouts for more sustainable solutions amidst growing environmental concerns, the conversation delves into Smartsolve's groundbreaking water-soluble paper. Abbott walks through the product's durability against factors like heat and humidity, its fascinating disappearance upon contact with water, and the implications for waste management. The hosts explore the material's various applications, from tampon wrappers to potential uses in food and healthcare packaging.Key Takeaways:Smartsolve's water-soluble paper is an FSC certified wood-based material that is drain safe and designed to minimize waste.The material is resistant to varying temperatures and minor humidity, yet dissolves efficiently when intentionally subjected to water.Smartsolve's offerings aim to position water-soluble materials as a less-studied and underutilized niche in the packaging industry.The product presents potential game-changing applications in single-use packaging and could propose solutions for the returnable and reusable segment.The discussants grapple with the broader implications of vast use of water-soluble materials in terms of circularity and potential plumbing impacts.Notable Quotes:"The idea of the title is VP of sales has been around for a long time, which essentially means player coach for all selling activities. And the differentiation with CRO is that, plus you are empowered and encouraged to build the entire organization…" – Alex Abbott on his role at Smartsolve."Our material, being water soluble, is a wood based material, FSC certified, and it's drain safe. That's the mind bender…" – Alex Abbott on Smartsolve's dissolvable product."We have a lot of market interest in our developing. Now, we also know all the household cleaning and laundry segments are a great fit, too, because their life cycle is around and with water." – Alex Abbott on the potential market for Smartsolve's paper-based material."You will never hear me speak against recycling. It's a great part of the equation. What I do say is our industry as a whole needs more and additional solutions than recycling…" – Alex Abbott on sustainability in the packaging industry."It goes down the drain and ends up becoming bacteria food for wherever it goes. And that's the circular aspect of it, given that it's a wood based item." – Alex Abbott on circularity in context of Smartsolve's materials.Resources:Smartsolve – company websiteDAYE brand tampons – user example mentioned that employs Smartsolve's water-soluble wrapper.Delve into the full episode for an in-depth view at how Smartsolve is disrupting the industry and exciting prospects for the future of packaging. Stay tuned for more episodes that continue to unwrap the layers of innovation and sustainability in the packaging sector. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers is one of the most sustainable packaging companies in the world!* Get the 2023 Sustainability Report* Meyers Sustainable Packaging Guide eBookGet the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):In this episode of "Packaging Today", we are joined by Evelio Mattos and Adam Peek, recognized voices within the packaging industry. Evelio Mattos is noted for his expertise in packaging sustainability and is a prominent figure and spokesperson in the field. Hosting his show "Packaging Unboxed", he brings a wealth of knowledge to discussions around packaging trends and innovations. Adam Peek, the face behind packagingfashion.com, is similarly well-acclaimed as the "pastor of packaging", guiding people through the complex world of packaging with a focus on the intersection between packaging and faith, also touching on various contemporary issues within the industry.Episode Summary:In this informative and engaging episode of "Packaging Today," hosts Evelio Mattos and Adam Peek delve into the nuanced world of sustainable packaging. Their conversation tackles the prevalent myths and truths about sustainability in the packaging industry, the reality of 'greenwashing', and extended producer responsibility (EPR), offering valuable insights for professionals and enthusiasts alike. They explore the challenges and obligations brands face in selecting sustainable packaging options amidst a landscape fraught with regulatory pressures and consumer expectations.Adam and Emilio take the audience on a deep dive into the complexities surrounding sustainable packaging options for water and shoes, presenting a balanced exploration of consumer expectations versus sustainability goals. They examine the widespread assumptions about materials such as aluminum and the role of certifications like FSC in environmental claims, illuminating a path forward for brands that prioritize environmental responsibility while navigating market demands and potential legal pitfalls.Key Takeaways:* Sustainable packaging decisions should be tailored to brand-specific needs rather than one-size-fits-all material comparisons.* Brands are responsible for verifying and substantiating their own sustainability claims to avoid greenwashing accusations.* Consumer ease of access to products can significantly influence purchasing decisions, potentially even more than sustainable packaging.* Carbon offsets should be part of a broader strategy for reducing a brand's carbon footprint, not the sole approach.* Aluminum cans are not literally "infinitely recyclable" due to the presence of plastic liners; cautious messaging is warranted to avoid misleading consumers.Notable Quotes:* "I start with the most, maybe not overlooked, but the least sexy part of sustainability, which is like, how is it going to protect the product and what is it you're trying to accomplish?" - Evelio Mattos* "If you want less of something, tax it. If you want more of something, subsidize it." - Adam Peek, quoting Ronald Reagan to explain EPR.* "Anytime you start shipping water and you start packaging it into smaller things that are, you know, sort of single use, you're probably already taking a step away from the most sustainable source of water, which is just, I don't know, the well." - Evelio Mattos on the dilemma of sustainably packaging water.* "Just wear your shoes like a regular person." - Evelio Mattos, commenting on consumer expectations regarding shoe packaging.* "Carbon accounting is a mess that I don't really understand. But I applaud companies…It's our path towards 100% carbon neutral manufacturing." - Evelio Mattos sharing his views on the challenges of carbon offsets.Resources:* Packaging Today YouTube Channel (if applicable)* Adam Peek's Website: packagingfashion.com* Evelio Mattos's Show: Packaging Unboxed (if applicable)* FSEA foil and Specialty Embellishment association conference mention for Emilio's speaking engagement (exact URL not provided in the transcript)Subsequently, I encourage you to listen to the full episode for a richer understanding of sustainable packaging intricacies and revelations. Stay tuned to "Packaging Today" for more enlightening conversations geared toward unlocking the potential of the packaging industry. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with SpecrightBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Meyers Sustainable Packaging Guide eBookAbout the Guest(s):Adam Peek and Evelio Mattos are the featured guests on this episode of the podcast. Notable for their insightful contributions within the packaging industry, both bring a practical and sometimes humorous perspective to the topic at hand. Adam Peek, commonly referred to as the "Packaging Pastor," is known for his expertise in the field, as well as his past experience as a pastor. Evelio Mattos, a distinguished designer and industry expert, adds depth with his seasoned background in creative packaging solutions.Episode Summary:In this candid episode, hosts Adam Peek and Evelio Mattos tackle the quirky world of April Fool's packaging. The conversation unfolds with organic banter, touching on everything from the surprising use of a porn star in a marketing campaign to personal anecdotes from the packaging industry. The dialogue effortlessly blends light-hearted humor with serious industry insight, sparking curiosity and interest in an often-overlooked marketing niche.Adam and Evelio address the tension between packaging innovation and consumer reaction, particularly when brands push the envelope with April Fool's products. They debate the possible impact and risks associated with these pranks, from potential offense to legal complications. Plus, they explore the possible benefits, such as increased brand awareness—even delving into the odd phenomenon of actual bizarre products like Dwayne "The Rock" Johnson's shampoo line.Key Takeaways:* April Fool's packaging can be a hit-or-miss for brands, balancing between attention-grabbing and potentially alienating stakeholders.* There's a trend of digital rendering over actual product creation to deliver the April Fool's punchline.* Brand reputation and consumer trust are crucial, and April Fool's jokes should be thoughtfully considered to avoid backlash, especially in culturally sensitive areas.* Marketing stunts need to walk a fine line to be both believable and humorous without causing confusion or offense.* The episode underscores the importance of aligning marketing humor with brand ethos and audience expectations.Notable Quotes:* "You got to tell people when they're being recorded. Everybody, happy April 1 to the world."* "The point of this isn't like, 'oh, that's really funny, I'm gonna go buy Tic Tacs'. But it's about, like, putting the brand, like, brand awareness."* "People will definitely, when they have to make a choice for like, what am I going to buy? If somebody has personally offended me, I'm not going to support their brand."* "I don't know, like, what lands with kids these days. Like, maybe we are the 'get off my lawn' old people."* "They all teamed up in the group chat. They all became friends on MySpace and they were like, let's not comment at all because Corey's not there."Resources:No explicit resources or references were provided in this transcript that warrant listing in this section.Tune in for the full dialogue to experience the off-the-cuff chemistry between Adam and Evelio, and for a unique spin on April Fool's packaging. You won't want to miss their in-depth discussions on future episodes – there's always something more to unwrap in the fascinating world of packaging. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
If you wanted to watch the episode, you can check it out here!Huge thanks to our sponsors:Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with SpecrightBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Meyers Sustainable Packaging Guide eBookLabl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they're doing.About the Guest(s):The conversation included hosts Adam Peek, Evelio Mattos, and Cory Connors, who are established figures in the packaging industry. Adam Peek is notably associated with Myers Printing and often provides insights on sustainable packaging solutions. Evelio Mattos is known for his expertise in packaging design and hosts the podcast 'Packaging Unboxed'. Cory Connors, recognized for his sustainability-focused podcast, brings valuable knowledge on corrugated packaging and industry trends.Episode Summary:In this insightful episode, hosts Adam Peek, Evelio Mattos, and Cory Connors delve into the complexities and challenges involved in the packaging industry, particularly in purchasing and buying decisions. The conversation orbits around the difficulty of quickly obtaining accurate pricing for packaging products and the potential solutions technology may offer.The dialogue unveils the numerous variables that packaging buyers grapple with and how the industry's slow response in providing pricing affects efficiency. Moreover, the hosts explore how expectations from consumer experiences influence B2B transactions, reinforcing the need for swift and accurate pricing mechanisms. The discussion also sheds light on industry innovations and the personal interactions with notable figures in packaging design and celebrity packaging experiences.Key Takeaways:Getting packaging pricing is often a slow and cumbersome process filled with many variables, leading to buyer frustration.Artificial intelligence and data could potentially streamline the quoting process and improve the efficiency of pricing estimation for packaging.A rough estimate, akin to a 'Kelly Blue Book' for packaging, would be highly beneficial for buyers and could be achieved with current technology.The importance of setting accurate expectations with clients, including timeline and potential cost variations, was emphasized.The episode indicates an interest in future discussions about the impact of legislation like the California Senate Bill 54 on packaging.Notable Quotes:"I would like to know [pricing] right now." - Adam Peek on the urgency of obtaining packaging pricing information."Unless you're going to change how something is purchased, the price you're currently paying is probably pretty good." - Adam Peek on the relativity of pricing adjustments."The pushback will come unless our industry is willing to innovate and adjust to new consumer buying habits." - Adam Peek on the need for industry evolution."A lot of the time, I'm explaining to customers the variances… and why these are more expensive or less expensive." - Cory Connors on educating buyers."There's a lot of really cool products out there and a lot of really cool engineering that people are doing." - Evelio Mattos on industry innovations.Resources:Myers Printing Website: Unfortunately, the specific URL was not provided in the transcript.Evelio Mattos' Podcast: 'Packaging Unboxed'Cory Connors' Podcast: 'Sustainable Packaging with Cory Connors'Artist mentioned for potential packaging discussion: BeyoncéPlease listen to the full episode for a deeper dive into the ever-evolving world of packaging and stay tuned for more episodes filled with expert insights and innovative ideas shaping the industry. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
This is how professional designers using Ai to generate ideas and not get overwhelmed with the Ai hype cycle and FOMO. Evelio Mattos is esteemed in the design industry, particularly for his innovative outlook on packaging design. Evelio has achieved recognition for his approach to integrating storytelling into branding and product development, rejecting a race towards speed in favor of quality and connection. Known for his critical view on the recent wave of AI tools in design, Evelio serves as an insightful voice, guiding both established designers and newcomers in navigating the evolving digital landscape. Download your own Sustainable Packaging Guide Download your own Ai handbook: Learn about packaging specifications management Check out the latest in dissolvable packaging Episode Summary: In this thought-provoking episode, Evelio Mattos dives deep into the world of design, particularly focusing on packaging, in the face of the burgeoning AI revolution. Evelio offers an unfiltered perspective on the deluge of AI-assisted creative tools that are shaking up the industry. From OpenAI's text-to-video to AI-powered packaging creation, he addresses the anxieties and misconceptions surrounding the capabilities of AI within the design spectrum. Evelio emphasizes the critical importance of narrative and conceptual depth in design over the allure of AI's slick, fast-generated images. He discusses his approach to using AI as a tool for aiding the design process rather than allowing it to dictate the creative direction. Through an illustrative example, Evelio outlines how to harness AI effectively—to build concepts, gather inspiration, and create a unique story for a product's branding. Key Takeaways: AI innovation in design has created buzz, but Evelio urges a focus on quality over speed in product development and branding. A successful design strategy incorporates storytelling and conceptual depth, areas where AI is currently limited. Using AI as a collaborator, rather than a replacement for creative work, can enhance the conceptualization phase. Evelio believes that understanding the project's narrative is more crucial than producing quick visual prototypes with AI. The episode showcases the practical application of AI in designing a unique packaging concept for salsa, emphasizing the tool's supportive role. Notable Quotes: "90% of the shit that's out there that people are using AI to create is useless. It's just fluff." "Without a good story, a good concept, a strong strategy, storytelling, AI is not going to build you a brand, a product that's going to outsell anybody else." "AI hallucinates. It comes up with makes up shit more than I do. So you can't really always trust it, but it's a good way to kind of speed up your process." "Packaging and branding and messaging from… it's not about the quality of the image, it's about the quality of the idea." "Focus on the one that matters to you. And this is the one that makes the biggest difference. In a designer's world. Everything else is a toy." Resources: Connect with Evelio on LInkedIn Engage with the intricate nuance of design in the age of AI by listening to the full episode, and gain insights from Evelio Mattos on how to remain authentically creative in a rapidly evolving field. Stay tuned for more enlightening conversations that challenge the status quo and inspire innovation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Huge thanks to our sponsors:Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with SpecrightBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Meyers Sustainable Packaging Guide eBookLabl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they're doing.Here's a little clip to tease the show…Sustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoBuy Packaging Peeks Kids bookShow notes provided by Deciphr.ai:Episode Summary:In the latest installment of "Packaging Today," Evelio Mattos, alongside co-hosts Cory Connor and Adam Peek, embark on a lively discussion covering an array of packaging-related topics central to the industry. Tune in for an engaging blend of professional insights and light-hearted banter as the trio tackle important updates and concerns within the field of packaging.The episode kicks off with an adventure as host Adam Peek reports live from the TLMI conference in Sea Island, Georgia, offering his insights shortly after delivering a speech. Throughout the conversation, the team delves into pressing industry concerns such as PFAS (forever chemicals) controversy, emerging regulations in cannabis packaging, and the pervasive issue of greenwashing. With a focus on staying abreast of regulation changes and leveraging digital printing for agility, the hosts share a wealth of knowledge bound to resonate with packaging enthusiasts.Notable Quotes:"It's like, why would we not be able to say we meaning label printers, but also just in general…we speak about generalities all the time when it comes to stuff like caffeine, alcohol, tobacco." - Adam Peek discussing marijuana packaging regulations."You can't know everything, right? And so I would treat sustainability claims the same way I would treat foreign languages…" - Adam Peek on the complexities of greenwashing and labeling claims."…at the end of the day, your brand is the one who will get sued. You have to go to court because you sign off on a proof that says that this is okay to put on your product." - Adam Peek explaining the weight of responsibility on brands regarding packaging claims."Consumers don't even understand recycling symbols or what FSC certifications is like…all these certifications that we add on packaging, it just adds to the confusion." - Evelio Mattos on the challenges of consumer education in sustainability.Key Takeaways:PFAS chemicals are a hot topic, with complex implications for environmental and consumer health, as well as potential legal challenges for packaging companies.Regulatory changes in Missouri regarding cannabis packaging highlight the variability of state laws and the importance of low-run, digitally printed packaging.Greenwashing remains a significant issue in the industry, prompting a discussion on how brands can better rely on FTC green guides and professional consultants to avoid legal pitfalls.The diverse range of sustainability certifications like SFI, FSC, and others can lead to consumer confusion, stressing the need for clear communication.Audience engagement and contribution are encouraged through live questions and insights shared in the comments, with a teaser from Cory Connor about an upcoming panel speech at SustPack in Chicago.For those keen on exploring the newest insights and developments within the packaging industry, "Packaging Today" offers a must-listen episode that promises to enlighten and entertain. Be sure to give this episode a full listen and stay tuned for more compelling content from this engaging series. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Huge thanks to our sponsors:Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with SpecrightBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Meyers Sustainable Packaging Guide eBookLabl - NEWEST sponsor and much more to come! eCommerce companies NEED to see what they're doing.Sustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoBuy Packaging Peeks Kids bookShow notes provided by Deciphr.ai:About the Guest(s):This episode features an engaging discussion among packaging industry experts, including Evelio Mattos, Adam Peek, and Cory Connors. Evelio Mattos is known for his dedication to crafting sustainable packaging solutions and hosts the podcast "Packaging Unboxed." Adam Peek brings his insights as the Senior Vice President at Myers Printing and host of "People of Packaging" podcast. Cory Connors is the voice behind the "Sustainable Packaging Podcast" and is a social media influencer with a focus on corrugated materials.Episode Summary:In this insightful conversation, packaging experts Evelio Mattos, Adam Peek, and Cory Connors dive into the world of packaging with a focus on its future. They examine the growing trend of regulations like EPR and UK Plastics Tax, discussing their implications for both the industry and consumers. Listen to learn about the challenges and opportunities these regulations present, as well as the evolving landscape of sustainable packaging.The trio kicks off the conversation by touching on their personal experiences with youth sports and coaching. They then shift gears to tackle the pressing issue of Extended Producer Responsibility (EPR) and its growing implementation in various states. They also discuss the pros and cons of compostable packaging, examining its role in a sustainable future and the complexities surrounding its adoption. Throughout the discussion, the experts share their diverse perspectives, providing an in-depth look at the critical sustainability issues facing the packaging industry today.Key Takeaways:EPR regulations are expanding, with implications for the packaging industry that include potential cost increases for consumers.The effectiveness of compostable packaging is debated, with challenges highlighted such as consumer education and facility infrastructure.The hazards of incorrect disposal methods for compostable and recyclable materials are discussed.The future of sustainable packaging is seen as a multifaceted approach, not reliant on a single solution.There is a notable comparison between the rise of sustainable packaging and the adoption of LED lighting, highlighting consumer behavior dynamics.Notable Quotes:"We've had packaging waste for a while." - Adam Peek"These problems [with compostable packaging] are going to exist with composting because the consumer is, number one, consuming and number two, is not educated, barely, on recycling." - Adam Peek"It's not getting turned over, right?" - Cory Connors, on why compostable materials may not degrade as intended in landfills."The cost of EPR bills on these products… it's not a huge number because it's only just a couple of states, but if this thing continues to grow, it's a cost that's going to get passed on to clients." - Evelio MattosResources:Specrite: A cloud-based platform for specification data management mentioned early in the podcast.Myers Printing: A sustainable printing company highlighted by Adam Peek.Sustainable Packaging with Cory Connors: Podcast hosted by Cory Connors.People of Packaging Podcast: Podcast hosted by Adam Peek.Packaging Unboxed Podcast: Podcast hosted by Avelio Mattos.Tune in to the full episode for a deeper dive into the complex intersection of compliance, sustainability, and packaging design. Stay tuned for more discussions that unpack the future of packaging and its role in shaping a more sustainable world. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
About the Guest(s): Debbie Gokie serves as the Vice President of Consumer Health and Ease of Use at the Arthritis Foundation, a position that leverages her expertise in health to benefit consumers with arthritis. Through her work, Debbie coordinates with brands and oversees the testing of their products to ensure they meet the ease of use standards set by the Arthritis Foundation. In this role, she also helps to dispel myths about arthritis, educate on its prevalence among all age groups, and advocates for packaging that is accessible to everyone, including those with arthritis. Support the Sponsors: Factory Direct Packaging Manufacturer: IDPdirect.com Manage your packaging specifications with Specright.com In this insightful episode, Evelio Mattos sits with Debbie Goki to unveil the challenges faced by individuals with arthritis and the importance of designing accessible packaging for them. This conversation sheds light on a frequently overlooked topic within the realm of packaging design—ease of use for people living with arthritis. The episode is not only revealing of the prevalent misconceptions about arthritis but also emphasizes the power designers wield in enhancing the quality of life for millions affected by this chronic condition. Delving deep into the intricate relationship between consumer products and accessibility, Evelio and Debbie address the obstacles encountered by both adults and children with arthritis. They explore real-world scenarios where packaging design falls short, leading to products that are often too difficult to open. Debbie outlines how the Arthritis Foundation's testing and certification program can be a beacon for brands, guiding them towards creating packaging that fosters user autonomy. The episode underscores the profound impact and positive brand loyalty that can result from thoughtful design that considers all potential users. Arthritis affects over 60 million adults in the United States, with two-thirds under age 65, challenging the stereotype that it is only a condition for the elderly. The Arthritis Foundation can certify products as "ease of use," ensuring they are accessible for those with arthritis, thereby promoting brand loyalty and consumer retention. Debbie emphasizes that accessible design transcends catering to those with arthritis—it offers independence and empowers users by removing barriers of product usage. The episode reveals the upcoming launch of design guidelines by the Arthritis Foundation to assist designers and engineers in creating products that are easy to use for everyone. A significant statistic mentioned is that 72% of consumers prefer products that are easy to use, highlighting the business incentive for accessible design. "Once you get a product that you can open, and it's easy to use. You're not going to switch brands." - Debbie "The majority of our brands have said it's a shelf differentiator." - Debbie "We want to be able to give them their yeses." - Debbie "If I make something easier to use and more accessible, I'm empowering somebody." - Debbie The resources and references mentioned in the episode include the Arthritis Foundation website at arthritis.org. Also highlighted are the design guidelines being launched by the Arthritis Foundation, which will be available on their website for public access. Encourage your curiosity and deepen your understanding by listening to the entire conversation with Debbie Gokie on this episode. Learn more about the importance of inclusivity in design and how it can make a real difference in people's lives. Stay tuned for more enlightening episodes that promise to broaden your perspective on packaging design and beyond. Episode Summary:Key Takeaways:Notable Quotes:Resources: --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Episode 221 was a members only episode of my talk I gave at TLMI in Colorado Springs. I recorded a few of the talks and plan to release those as well to paid members…Not a paid member?LINKS!Hoste CocktailsSpecright SummitSustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoMeyers Sustainable Packaging Guide eBookBuy Packaging Peeks Kids bookSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let's go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!Want to buy labels or folding cartons from Meyers? Let's connect up!Deciphr didn't renew my credits so…trying the Substack Transcription service! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe
Mariano Lesser es un experto en envases y fundador de Aktiva, una empresa especializada en envases de lujo sostenibles, logística y diseño. Con años de experiencia en la industria, Mariano se ha convertido en un socio confiable para las marcas que buscan crear soluciones de empaque ecológicas. Junto con Evelio Mattos, Mariano discute la importancia del envase de lujo sostenible y cómo puede mejorar la imagen de una marca. Enfatiza la necesidad de un enfoque integral para el envasado, considerando factores como el marketing, el comportamiento del consumidor y la gestión de productos. Mariano también destaca el papel de la inteligencia artificial avanzada en la industria del empaque y el valor del artesanado en la creación de envases personalizados y de alta calidad. Explica el proceso de crear tableros de ambiente, bocetos y representaciones para dar vida a los conceptos de envase. Mariano concluye discutiendo el futuro del envase de lujo y su potencial en los mercados internacionales. El envase de lujo sostenible mejora la imagen de una marca y puede ser un diferenciador clave en el mercado. La inteligencia artificial avanzada juega un papel crucial en la industria del empaque, permitiendo soluciones innovadoras y personalizadas. El artesanado es esencial para crear envases de alta calidad y personalizados que resuenen con los consumidores. Los tableros de ambiente, bocetos y representaciones son herramientas efectivas para presentar conceptos de envase y recopilar comentarios. El futuro del envase de lujo reside en los mercados internacionales, particularmente en Oriente Medio y otras economías emergentes. Aprenda mas sobre el packaging con: www.IDPdirect.com Y como las especificaciones de el packaging pueden ayudar a su negocio con www.Specright.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Chobani Flip Limited Edition Packaging ReleaseSustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoMeyers Sustainable Packaging Guide eBookBuy Packaging Peeks Kids bookSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let's go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!Want to buy labels or folding cartons from Meyers? Let's connect up!Show notes made by Deciphr.ai…apologies for any errors!About The Guest(s): Lauren Hodges is a creative director at Chobani, a leading Greek yogurt brand. With a background in design and a passion for food and beverage, Lauren brings a unique perspective to her role at Chobani. She has been with the company for four years and has played a key role in the brand's packaging design and creative direction.Summary: Lauren Hodges, creative director at Chobani, joins Adam Peek and Evelio Mattos on the People of Packaging and Packaging Unboxed podcasts to discuss the innovative packaging design of Chobani Flip's limited edition Halloween packaging. The packaging features spooky illustrations by artist John McNair and an augmented reality (AR) experience that allows consumers to go trick-or-treating virtually. Lauren explains the inspiration behind the design, the importance of limited edition packaging, and how Chobani maintains a consistent brand voice across its various product lines.Key Takeaways:* Chobani's limited edition Halloween packaging aims to surprise and delight consumers, creating a sense of fun and playfulness.* Limited edition packaging can drive sales by creating a sense of urgency and collectability.* Chobani's packaging design draws inspiration from gallery-level artists and editorial design, infusing a sense of craft and storytelling into the brand.* Packaging plays a crucial role in conveying trust and building brand loyalty, as consumers rely on packaging to identify and trust the product inside.Quotes:* "Limited edition packaging is like limited edition food. You can only have it for a short period of time. It's your pumpkin spice latte in September." - Lauren Hodges* "There's beauty in mistakes, and once you're folding in this four-color work, any registration that's off can actually be kind of impressive." - Lauren Hodges* "Packaging does a great job of conveying trust. It's that one little label that somebody had removed at some point, and you're like, 'I don't want to open this. I don't know what it is.'" - Adam Peek Get full access to Packaging Is Awesome with Adam Peek at www.packagingisawesome.com/subscribe
**About The Guest(s):**Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design.**Summary:**Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry.**Key Takeaways:**- Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences.- Designers can make more money by becoming involved in the print production process, from sourcing printers to helping with proofing and creating a seamless customer experience.- Inspiration for print design can be found all around, from everyday objects to unique packaging and print materials.- The Print Design Academy offers courses and resources for designers to master print and packaging design, with a focus on teaching the terminology, paper selection, file setup, working with printers, proofing, and how to make more money in the design business.**Quotes:**- "There's something unique about holding a physical print piece. It's way more satisfying than an Instagram post." - Dave Hopkins- "Print and packaging design is all about creating memorable customer experiences, even in the world of e-commerce." - Dave Hopkins About The Guest(s): Dave Hopkins is the founder of Print Design Academy, where he teaches graphic designers to become experts in print and packaging design. He is also the host of the Quickie Podcast and the Color Bar Challenge. With a background in acting and a passion for print, Dave brings a unique perspective to the world of design. Summary: Dave Hopkins, founder of Print Design Academy, joins host Evelio Mattos on the Packaging Unbox podcast to discuss the importance of setting up files for print, the six steps of print production, and how designers can make more money in their careers by incorporating print and packaging design. Dave also shares insights from the recent Color Bar Challenge and highlights the growing trends in the print industry. Key Takeaways: Print and packaging design is not dying but evolving, with a focus on unique materials, specialty finishing, and creating memorable customer experiences. Designers can make more money by becoming involved in the print production process, from sourcing printers to helping with proofing and creating a seamless customer experience. Inspiration for print design can be found all around, from everyday objects to unique packaging and print materials. The Print Design Academy offers courses and resources for designers to master print and packaging design, with a focus on teaching the terminology, paper selection, file setup, working with printers, proofing, and how to make more money in the design business. Quotes: "There's something unique about holding a physical print piece. It's way more satisfying than an Instagram post." - Dave Hopkins "Print and packaging design is all about creating memorable customer experiences, even in the world of e-commerce." - Dave Hopkins --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
This was such a fun conversation about what is going down at PACK EXPO Las Vegas 2023 Sustainable Packaging Podcast w/ Cory ConnorsPackaging Unbox'd with Evelio MattosBeyond the Shelf with Laura FotiSpecright and Packaging InfoMeyers Sustainable Packaging Guide eBookSupplyCaddy.comBuy Packaging Peeks Kids bookSponsor information!If you listened to the podcast and wanted to connect with Specright to rid the world of waste. Let's go! www.specright.com/pkg. Prepare your company for the world of EPR laws and be the sustainability hero! Make sure you check them out and join them on their mission to have a world where people are free to make amazing things!SupplyCaddy is welcomed on as the latest packaging podcast sponsor! SupplyCaddy is a leading global manufacturer and supplier of packaging and disposables for the foodservice industry. With headquarters in Miami, Florida, and manufacturing facilities in North America and Europe, SupplyCaddy is able to provide high-quality, affordable products for restaurants, chains, and foodservice brands globally. For more information, visit SupplyCaddy.com.Want to buy labels or folding cartons from Meyers? Let's connect up!Show notes by Deciphr.aiAbout The Guest(s):* Laura Fody: Chief Marketing Officer at SpecRight.Summary:Laura Foti, the Chief Marketing Officer at SpecRight, joins the Packaging Podcast Extravaganza Show to discuss the importance of data and specification management in the packaging industry. The conversation highlights the need for transparency and collaboration in sharing packaging data, especially in the context of sustainability regulations. The SpecRight network is introduced as a solution that allows suppliers to digitize and share data with their customers, creating a single source of truth for accurate and traceable information. The discussion also touches on the challenges of talent shortage and the role of technology in bridging the gap. The episode concludes with a mention of the newly launched SpecRight versus SpecWrong video, which illustrates the benefits of specification management.Key Takeaways:* The SpecRight network enables suppliers to share data with customers digitally, providing a competitive advantage in compliance with sustainability regulations.* Transparency in sharing packaging data can lead to trust-building and stronger customer relationships.* The SpecRight network allows customers to search for specifications across different suppliers, expanding their catalog of options.* The importance of data and specification management is driven by sustainability regulations and the need for compliance.* The SpecRight network accelerates innovation and collaboration across the packaging value chain.Quotes:* "Sustainable packaging can be as strong and as good or even sometimes better than the old versions." - Evelio Matos* "The awareness of the problem [of scattered spec data] is elevating the role of organizations." - Cory Connors* "The more transparent you are as a supplier, the more profit you can make." - Adam Peek* "The regulations are driving the need for sharing packaging data efficiently." - Laura Foti Get full access to Packaging Is Awesome with Adam Peek at www.packagingisawesome.com/subscribe
Judith Fiedler is a regulatory expert in the skincare industry, currently working as the head of the product development team at La Prairie in Switzerland. With a focus on formulation, packaging, regulatory registration, and safety, Judith brings a wealth of knowledge and experience to the conversation about sustainability in the cosmetics industry. **Summary:** In this episode of Packaging Unboxed, host Matos interviews Judith Fielder, a regulatory expert in the skincare industry. They discuss the challenges and opportunities of sustainable packaging in cosmetics, including the need for reduced packaging, recyclability, and the use of alternative materials. They also explore the role of luxury codes in packaging and the importance of educating consumers about sustainable choices. Judith shares insights into the changing regulatory landscape and the impact of extended producer responsibility (EPR) on the cosmetics industry. Overall, the conversation highlights the need for brands to adapt and innovate in order to meet sustainability goals and consumer expectations. **Key Takeaways:** 1. Sustainable packaging in cosmetics involves reducing packaging, reusing materials, using recyclable packaging, and establishing a recovery circle. 2. Luxury codes in packaging, such as adding weight for a perceived value, need to be reevaluated to align with sustainability goals. 3. Consumers are not necessarily willing to pay more for sustainable packaging in cosmetics, but brands can differentiate themselves by investing in innovative and eco-friendly packaging solutions. 4. The European Green Deal aims for climate neutrality by 2050, and brands need to take action now to meet sustainability targets. 5. The recycling rate for cosmetic packaging is currently low, but brands are exploring alternatives and working towards higher rates. 6. Consumer education is crucial in promoting sustainable packaging practices, including proper recycling and separation of materials in the bathroom. 7. The regulatory landscape for packaging varies across countries, making it challenging for global brands to navigate. Working with advisory services and staying informed is essential. Connect with Evelio Mattos on LinkedIn here. Connect with Judith Fiedler on LinkedIn here. Learn more about La Prairie here. Learn how factory-direct sustainable retail packaging can benefit your brand with IDP Direct.com Start managing your packaging specifications and get ahead of EPR regulations worldwide with Specright.com Create custom packaging dielines, 3D renders, and presentation ready models on Pacdora.com Get your videos turned into clips with Clipsninja.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
Evelio discusses the challenges and considerations involved in transitioning to sustainable packaging. He emphasizes the importance of understanding what sustainability means to your brand and aligning your packaging choices with your company's environmental goals. While consumers may demand sustainable packaging, they often lack knowledge about recycling and other sustainable practices. Valley Monster advises brands to educate consumers and make it as easy as possible for them to recycle or dispose of packaging. He also highlights the need to assess the availability of sustainable packaging options, comply with regulatory requirements, and have the internal resources or access to third-party expertise to implement sustainable packaging effectively. Connect with Evelio Mattos on LinkedIn Key Takeaways: Define what sustainability means to your brand and identify your company's environmental goals. Educate consumers about sustainable packaging and make recycling as simple as possible for them. Consider the availability of sustainable packaging options that meet your brand's needs and quantities. Understand the regulatory environment and ensure your packaging materials comply with relevant laws. Assess your internal resources or seek third-party expertise to evaluate and select sustainable packaging materials. Quotes: "Consumers are demanding sustainable packaging, but they often don't even know what sustainability means." "You have to make it as simple as possible for that consumer to take it, bin it, forget it." "Not every material is available at scale, and not every material has the MOQs that will help you if you're a startup." "You have to be able to look at the data and make a decision. Are you going to be more sustainable with choosing A or with B?" "There are challenges with every decision you make. There are trade-offs." --- Send in a voice message: https://podcasters.spotify.com/pod/show/packagingunboxd/message
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