Podcast appearances and mentions of adam peek

About the Guest(s):Corey Carlson is an accomplished executive coach, podcast host, and keynote speaker known for his expertise in leadership development and work-life balance strategies. He is the host of "Win at Home First" and the co-founder of the Rise community, an initiative aimed at supporting faith-driven men in integrating family and professional success. Corey is also the author of two influential books, "Win at Home First" and "Rise and Go," which delve into personal and professional growth through overcoming challenges and achieving success at work and home.Episode Summary:In this engaging episode of the People of Packaging Podcast, host Adam Peek welcomes guest Corey Carlson, who shares insights from his dynamic journey from corporate success to becoming a transformative executive coach and community builder. Adam and Corey discuss the interconnectedness of personal and professional life, emphasizing the importance of 'winning at home first' to achieve overall success.The conversation delves into Corey's experiences as outlined in his books, "Win at Home First" and "Rise and Go." Through these works, Corey advocates for leaders to integrate family values into their professional lives, proposing that true effectiveness stems from a healthy personal life. Corey discusses practical strategies for improving relationships, including daily reflections on loved ones' positive traits and rising above challenges to grow personally and professionally. Both books offer strategies and insights that resonate across varying career levels, from machine operators to executive leaders, solidifying the significance of personal fulfillment in professional excellence.Key Takeaways:* Importance of Family Life: Successful professional life begins with maintaining healthy personal relationships; prioritizing family impacts leadership effectiveness.* Winning with Intentionality: To improve challenging relationships, practice daily reflections to focus on positive attributes of family members and colleagues.* Resilience and Leadership: Corey's second book, "Rise and Go," emphasizes resilience, encouraging leaders to rapidly recover from setbacks with actionable strategies for personal growth.* Community and Coaching Benefits: Corey underscores the value of coaching and community, providing support networks crucial for overcoming leadership loneliness.* Transformative Leadership: Effective leadership requires balancing corporate goals with personal fulfillment, offering holistic development opportunities at all career levels.Notable Quotes:* "What we focus on expands, and by writing down what you love about someone, you start seeing more of those traits in them."* "All leaders get knocked down; it's just the great leaders get back up quicker."* "The work wins don't offset the losses at home."* "Life can get lonely, even if you're leading a company or operating a machine. Coaching helps reveal that you're not alone."* "Put your thoughts out in the world; you never know who might benefit or relate."Resources:* Corey Carlson on LinkedIn: LinkedIn Profile* Corey's Podcast: "Win at Home First"* Books by Corey Carlson:* Win at Home First on Amazon* Rise and Go on Amazon* The Rise Community: Learn more about joining this faith-integrated leadership community.* Adam Peek's LinkedIn: LinkedIn ProfileTune in to the full episode to uncover actionable insights on balancing personal and professional realms to elevate all areas of life. Stay connected for more inspiring discussions in future episodes of the People of Packaging Podcast. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Today's guest is full of bold decisions and actions. When you think of the packaging industry, you may think there's not much to it, like me. But today I sat down with Adam Peek, and he completely changed my perspective. This conversation may also change your mind about how you look at the sales industry. What decisions are we making in our everyday lives that may or may not fully align with our values?  In this episode, you'll discover…  Packaging Inception (8:30) Passion vs Why. (5:51) Serve Mindset vs Take Mindset (14:21) The exegetical process. (23:51) Adam's Bio:  Adam Peek is a father of 5, husband of 1. He is also an international keynote speaker and helps brands and packaging companies achieve their goals through Golden Rule Consulting. His passion for changing the world has also led him to be an ordained and practicing preacher, Author of The Packaging Peeks Children's Book…and a part-time rapper.   What's Next?  NEW!! Join the new RISE community. Check out my newest book, 'Rise and Go', HERE!

About the Guest(s):Paul Rice is the founder of Fair Trade USA, an organization committed to the principles of ethical sourcing and global sustainable development. With a passionate background in international development and social justice, Paul has dedicated over two decades to promoting fair trade practices that empower farmers and workers worldwide. His work in Nicaragua shaped his vision and inspired the creation of a large network of fair trade projects, achieving measurable impact on poverty alleviation and environmental sustainability. Paul is also the author of the book "Every Purchase Matters," which explores the positive influence of conscious consumerism and fair trade.Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this riveting episode of the People of Packaging Podcast, host Adam Peek engages with Paul Rice, founder of Fair Trade USA, in a conversation tunneling into the transformative power of fair trade practices. The discussion unfolds with anecdotes from Paul's inspiring journey, revealing how his upbringing and international experiences ignited a lifelong commitment to economic and social justice. Rice shares insights into how fair trade revolutionizes supply chains, highlighting it as a vital solution that marries profitability with sustainability, effectively driving social impact through business.Delving deeper, the episode uncovers the ethos and mechanics behind Fair Trade USA's certification model, explaining how businesses and consumers alike can partake in creating global change. As the conversation unfolds, Rice emphasizes that every purchase — from ordinary groceries to thoughtful gifts — has the potential to contribute to ethical sourcing and sustainability. As listeners navigate these nuanced discussions, they'll discover how harmonizing economic models with social responsibility can collectively uplift communities and ensure long-term business resilience.Key Takeaways:* Fair trade is not just an ethical choice but a strategic business approach that de-risks the supply chain and ensures long-term sustainability.* Businesses integrating fair trade practices can foster resilience against market fluctuations while supporting global poverty alleviation.* Conscious consumerism enables individuals to significantly influence sustainable practices and fair labor conditions through everyday purchases.* Fair Trade USA's rigorous certification standards empower farmers by ensuring they receive equitable compensation, enabling communities to invest in development projects and preserve local ecosystems.* Despite challenges, substantial progress and growing consumer demand for sustainable products suggest a positive trajectory for fair trade initiatives.Notable Quotes:* "Trade not aid, which I dare say is more relevant than ever right now during these times."* "We are harnessing the power of companies and consumers to enable a journey of sustainability in communities."* "My belief is that we are powerful. Each of us as individuals, we are powerful and have the ability to change the world through the purchases that we make."* "Business can and must be a force for good in the world."* "Every purchase matters because when you go to the store, you have a chance to vote for a product that you know is organic or fair trade… that has measurable, verified benefit for the planet and for people."Resources:* Paul Rice's Website: paulrice.org* Fair Trade USA: Fair Trade USA Official Website* Book Mentioned: "Every Purchase Matters" by Paul Rice, available on Amazon and other major bookstores.Listeners are encouraged to delve into the complete episode to fully grasp the engaging discussions and inspiring narratives. Stay tuned for more illuminating content on the impact and innovation within the packaging and sustainability realms. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Melanie Yermack is a seasoned Managing Director at Mesirow, where she co-heads the packaging practice. With over 14 years at the firm, Melanie has developed deep expertise in investment banking focused on mergers and acquisitions (M&A) within the packaging sector. She started her career at PricewaterhouseCoopers and has been instrumental in navigating complex financial landscapes to deliver substantial value in packaging M&A deals.Rick Weil has dedicated 24 years to Mesirow as a Managing Director, specializing in M&A advisory. He has extensive experience in working with entrepreneur-owned businesses, providing them with tailored solutions and guidance through every facet of M&A transactions. His comprehensive understanding of both strategic and emotional components makes him a trusted advisor in the packaging industry.Nitay Laor serves as a Vice President at Mesirow, supporting Rick and Melanie in their packaging endeavors. Transitioning from an accounting background, Nitay has immersed himself into M&A in the packaging industry for the past eight years. His role involves deep analysis and strategy formation for complex, multi-year client engagements aimed at maximizing business valuation and market positioning.Episode Summary:Join Adam Peek in this insightful episode of the People of Packaging podcast as he delves into the world of mergers and acquisitions within the packaging industry with experts Melanie Yermack, Rick Weil, and Nitay Laor from Mesirow. This episode unveils the intricate dynamics of preparing a business for sale, understanding market valuations, and the pivotal role private equity plays in the packaging sector. With over 40 years of combined experience, these guests shed light on how investment banking operates within this field and project what the future might hold for packaging M&A.This episode unpacks the resilience of the packaging industry through tumultuous periods such as COVID-19 and economic uncertainties. Melanie emphasizes the importance of longevity in client relationships, underpinning the need for understanding not only market trends but also the unique value propositions of individual businesses. The team discusses the vital role of investment and strategic planning in making businesses attractive to buyers. Rick adds a perspective on the often unspoken psychological aspects of these transactions that aid family-owned businesses in preserving legacies while embracing strategic growth opportunities.Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Key Takeaways:* The importance of crafting a well-structured and competitive process when approaching mergers and acquisitions to maximize business valuation.* Sustainability initiatives and automation are becoming significant drivers of value in the packaging industry, attracting private equity interest.* The packaging sector exhibits strong resilience and steadiness, even amidst global uncertainties such as tariffs and economic fluctuations.* M&A is a people-centered business that blends sales, finance, and psychology to guide family-owned businesses through pivotal transitions.* Engaging in long-term relationships with financial advisors can empower business owners with strategic foresight for future readiness in selling their business.Notable Quotes:* "Packaging companies killed it during COVID by demonstrating immense resilience and growth." - Rick Weil* "The essence of M&A in packaging is a blend of sales, finance, and psychology." - Rick Weil* "Sustainability is on the top of everybody's mind, and it's achieved in many ways like recycled content and recyclable packaging." - Melanie Yermack* "There's a massive pent-up demand in private equity awaiting the right packaging opportunities." - Rick Weil* "A lot of our clients, it's not just about valuation; it's about culture, employee care, and legacy." - Melanie YermackResources:* Visit Mesirow's website for more information: www.mesirow.com* Listen to the My First Million podcast mentioned during the episode for insights on leveraging technology in business.To experience the nuance and depth of this conversation, tune into the full episode of the People of Packaging podcast. Gain valuable insights into the evolving landscape of M&A within the packaging sector, and keep exploring further with Adam Peek and his fascinating guests. Stay tuned for more enlightening content from the series! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Alan Beaulieu: An esteemed economist known for his insightful economic forecasts, Alan Beaulieu has been sharing his expertise at the Tag and Label Manufacturers Institute (TLMI) show for 16 years. He brings a wealth of knowledge on how policies impact economies, particularly focusing on the packaging and manufacturing sectors. Alan is a prolific author and a renowned speaker, lauded for his clear communication style and deep understanding of global economic trends. Though he is retiring, his influential ideas and published works continue to guide industries.Cory Francor: An expert in digital printing, Cory Francor plays a vital role within NAPCO, a company recognized for its comprehensive research on industry trends. He delivers consulting and strategic insights, focusing particularly on advancements in digital and packaging printing. Corey's emphasis on innovative printing technologies and sustainability has made him a valuable voice in both the industry conferences and educational platforms.Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode of the People of Packaging podcast, host Adam Peek reports from the TLMI (Tag and Label Manufacturers Institute) show at La Cantera Resort and Spa in San Antonio, Texas. Engaging discussions surrounding economic forecasts and digital printing advancements unfold, featuring presentations from reputable figures like economist Alan Beaulieu and digital printing expert Corey Francor. Each presenter offers unique insights into current trends and future expectations within the packaging industry.Alan Beaulieu shares a comprehensive economic outlook, forecasting global growth from 2025 through 2029 and highlighting potential economic challenges into the 2030s. The session also addresses U.S. export trends, labor shortages, and the influence of immigration laws on the workforce. Meanwhile, Corey Francor discusses the increasing demand for digital printing solutions, focusing on their importance for short lead times and cost-efficiency. He emphasizes how brands are adapting to digital and sustainable practices, stressing transparency with regulatory compliance and sustainability documentation as crucial for industry credibility.Key Takeaways:* Expect global economic growth from 2025 to 2029; be prepared for potential economic downturns in the early 2030s.* U.S. manufacturing and exports are critical, with European and Mexican markets as top import partners.* Digital printing is increasingly favored by brands for its efficiency and cost benefits, especially within the label printing sector.* Sustainability is a top priority for brands, with a significant demand for clear and documented information from packaging suppliers.* Embracing data and technology for improved efficiency is vital for navigating future economic uncertainties.Notable Quotes:* "I'm going to talk about how policies are impacting the economy, not how politics are" – Alan Beaulieu.* "Digital printing is driving the label industry forward with short lead times and cost efficiency." – Cory Francor.* "Listen to millennials because they tend to have a mindset towards efficiency." – Alan Beaulieu.* "Brands are demanding the digital experience over just the digital capability." – Corey Francor.* "Remember, data and technology have to be done with a purpose." – Adam Peek.Resources:* Alan Beaulieu on LinkedIn* Corey's Resource at NAPCO* Tag and Label Manufacturers Institute (TLMI) official website: TLMI* Spec Rite: Spec Rite Website* Packaging Is Awesome Substack: Subscribe HereDiscover more in this episode to learn how the interplay of economic trends and technological advancements is shaping the future of the packaging industry. Don't miss out on future insights; subscribe to the People of Packaging podcast today for continued educational and industry-shaping content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Megan Lalanne is a seasoned packaging engineer with an impressive background in various industries. Currently employed by Andis, a well-known company producing shaving products, Megan has been instrumental in advancing their packaging engineering capabilities. Educated at UW Stout, she brings her passion for innovation and sustainability into her day-to-day work, ensuring that Andis's packaging is as cutting-edge and efficient as their grooming tools.Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this episode of the People of Packaging Podcast, host Adam Peek engages in an enlightening conversation with Megan Lalanne, a packaging engineer at Andis. From the picturesque setting of the Dominican Republic, Megan shares her journey into the packaging world, her remote working experiences, and the innovative packaging strategies employed at Andis. The episode offers insights into how evolving industry demands and sustainability goals shape packaging projects.During their discussion, Megan explores the intricacies of packaging design, including the strategic use of materials, structural elements, and graphic touches like spot UV to enhance shelf appeal. She outlines the different packaging solutions used for Andis products, emphasizing customer experience and brand integrity. Megan also touches on her educational background at UW Stout and how it prepared her for a career in packaging. The episode provides valuable perspectives on maintaining quality and innovation in packaging amid changing market and environmental conditions.Key Takeaways:* Megan's journey from studying at UW Stout to becoming a packaging engineer at Andis highlights the importance of practical experience and adaptability in the packaging industry.* The episode sheds light on the evolution of packaging strategies at Andis, particularly how they balance premium design with sustainability and cost-efficiency.* Megan discusses the role of spot UV and other design elements in capturing customer attention and enhancing product presentation on retail shelves.* Insights into handling packaging production, including navigating domestic and international sourcing challenges, are shared to illustrate operational efficiencies.* Andis's commitment to brand integrity is demonstrated through innovations like the Amazon Transparency program to protect against counterfeiting.Notable Quotes:* "I always loved crafting and wrapping gifts as a kid… crazy that that became packaging."* "The first time you do something, you go all in; you think it's really fun."* "There's so much cool ways that they got really creative with the brand presence."* "Our products look like trophies… they sit them on the counter like a trophy."* "Incredible collaboration with our engineering team allowed us to function well during Covid."Resources:* Andis Website: Explore their products, learn about the tools, and check out potential job openings.* Follow Andis's various social media accounts for insights into grooming products and educations for DIY enthusiasts and professionals.For a full recap of the conversation with Megan Lalanne and to delve deeper into the world of packaging engineering at Andis, tune in to the full episode. Stay connected with the podcast for more industry insights and stories from packaging professionals around the globe. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Kyle Hollenbeck is the co-founder of AZ Lemonade Stand. Along with his business partner, they started Aioli Burger, a food truck known for innovative culinary creations. Kyle is passionate about entrepreneurship and the food industry, focusing on creating high-quality, shelf-stable lemonade products that are gaining traction in Arizona and beyond. Prior to launching AZ Lemonade Stand, Kyle and his partner leveraged their background in food science and culinary arts to build successful food ventures.Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode, hosts Adam Peek and Evelio Mattos sit down with Kyle Hollenbeck, co-founder of AZ Lemonade Stand, to explore the journey from food trucks to grocery store shelves. The conversation takes place on-site at BLT Kitchens in Mesa, Arizona, where Kyle shares the story of how he and his partner transformed a humble lemonade recipe into a thriving business. Despite the chilly weather, the dialogue is warm, brimming with insights into the challenges and triumphs of building a beverage brand. Listeners will hear about the creative process behind developing unique flavors, the importance of packaging, and the strategic decisions that drive growth.Diving into the world of beverage packaging, Kyle elaborates on the evolution of AZ Lemonade Stand's packaging and branding strategies, crucial for capturing consumer attention in a competitive market. Emphasizing the significance of the distinctive mason jar packaging, Kyle explains how it has become a hallmark of their product, drawing in consumers with its premium look and enduring appeal. The hosts and Kyle taste-test several lemonade flavors, discussing favorites and highlighting how product development is a blend of science and art. The episode wraps up with discussions of potential market expansions and the importance of staying true to brand identity while embracing innovation.Key Takeaways:* The transition from food truck to retail shelf involves both creative and strategic challenges, highlighting the importance of strong branding and packaging.* AZ Lemonade Stand leverages distinct packaging, like mason jars, to differentiate its products and create shelf appeal.* Kyle Hollenbeck and his partner's backgrounds in culinary arts and food science have been pivotal in developing a product line that balances taste with shelf stability.* The AZ Lemonade Stand's focus on local identity, with flavors like prickly pear lemonade, plays a crucial role in its branding and resonate with consumers.* Exploring avenues like glass and plastic packaging presents logistical and brand challenges, but they are integral to scaling and sustainability.Notable Quotes:* "The mason jar, I think, is what gets people to impulse buy it."* "We're Arizona. We're both two local kids, and we want to own this premium lemonade space."* "We're starting to get on the radar of big distributors like Coke and Pepsi because of how our lemonade is performing on the shelves."* "Our goal is to eventually have a mason jar look even in a more sustainable packaging form, like a can."* "The reorder rate for our products is so high, we believe it validates the premium quality we aim to deliver."Resources:* AZ Lemonade Stand Website* Aioli Burger* Iconic CocktailsListeners are encouraged to dive into the full episode for a deeper understanding of how innovative packaging and dedication to quality can transform a local product into a burgeoning brand. Stay tuned for future episodes as Adam Peek and Evelio Mattos bring more inspiring stories from the world of packaging and design. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Jon Smieja is the Vice President of Circularity at the Trellis Group. With a professional background that includes a PhD in Chemistry, Jon brings a wealth of knowledge in sustainability and circular economy. Since March 2022, he has been a pivotal force at Trellis Group, helping guide corporate practitioners in their fight against climate change. Jon is based in St. Paul, Minnesota, and is recognized for his expertise and thought leadership in developing actionable strategies towards a more sustainable future.* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode, Adam Peek converses with Jon Smieja, the Vice President of Circularity at the Trellis Group, about the evolving landscape of sustainability and circular economy. With his deep insights on the subject, Jon delves into the intricacies of the UN plastic treaty negotiations, the challenges posed by varied global standards on sustainability, and the critical role of policy in fostering innovation. The dialogue provides a comprehensive overview of current sustainability practices and policies, emphasizing the need for standardized regulations to enhance global cooperation.Jon Smieja sheds light on the international efforts to curb plastic pollution, discussing his firsthand experience at recent global meetings in South Korea. He highlights the significant divide between high ambition countries aiming for production caps on plastics and nations focused solely on end-of-life management. As Jon breaks down these complex issues, he reflects on how upcoming policy actions could push for scaling sustainable innovations, ultimately seeking a level playing field for businesses. Echoing the essence of the circular economy, this episode provides insightful perspectives on the progress and ongoing negotiations in the climate change fight.Key Takeaways:* The disparity between high ambition countries and others on managing plastic pollution is a central issue in global negotiations.* Circular economy initiatives necessitate both upstream production controls and enhanced downstream waste management solutions.* The role of policy as an innovation driver is crucial to scaling sustainable technologies and achieving global environmental goals.* Standardization in sustainability regulations is essential for clarity and effective implementation across nations.* Trellis Group events offer actionable insights for practitioners, facilitating collaboration among key stakeholders in sustainability.Notable Quotes:* "You are an authority on the circular economy."* "There's too much… and keep it out of the environment."* "Policy can be a driver… then the costs come down."* "I always think of sort of policy and these sort of requirements as the father of innovation."* "We can address the current plastics challenge with waste management alone."Resources:* Jon Smieja on LinkedIn* Trellis Group: trellis.netStay tuned for more episodes filled with enlightening discussions on the latest in sustainability and the circular economy. Listen to the full episode for an in-depth understanding of all topics covered and more inspiring content.* This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Adam Peek is an expert in the packaging industry with over 14 years of experience. He specializes in labels, folding cartons, and RFID technology. Currently residing in West Jordan, Utah, Adam has a strong footprint in the labeling sector, working with a variety of companies to optimize their product packaging solutions. His deep understanding of the complexities of labeling and packaging positions him as a leading voice in sustainable packaging practices and innovations within the industry.Episode Summary:In this informative episode of the Packaging Today show, Adam Peek tackles an essential and often overlooked aspect of the packaging world: labels. While his co-hosts Cory and Evelio are attending Paris Packaging Week, Adam broadcasts solo from his home base in Utah. He provides an in-depth analysis of why labels are, in fact, a crucial component of packaging—contrary to some industry beliefs. Adam delves into the role labels play in product identification, compliance, and consumer information, asserting that labels are vital not only for brand identity but for the overall functionality and recyclability of packaging.Adam emphasizes the importance of selecting the right labels and adhesives, particularly concerning sustainability and recyclability. He discusses the declining PET resin prices and how the packaging industry must adapt to ensure the economic feasibility of recycling efforts. Adam dissects the complexities of label application, adhesive types, and the dire environmental implications of mismatched materials. The conversation underscores the transition in global packaging towards enhanced recyclability, highlighting how both consumers and companies can contribute to better recycling outcomes by understanding and improving label choices.Key Takeaways:* Labels are Essential Packaging: Labels are not merely decorative; they are essential for product identification, compliance, and consumer engagement, making them an integral part of the packaging.* Adhesive Selection is Crucial: The choice of adhesive on labels significantly impacts the recyclability of packaging, with the potential to either facilitate or hinder the recycling process.* Recyclability Challenges: PET and HDPE containers face distinct challenges regarding labels, and improper label choices can render materials unrecyclable, affecting recyclability economics.* Sustainable Practices: Understanding the complete lifecycle of packaging, including labeling, is necessary for developing sustainable solutions in the industry.* Technological Transition: Upcoming changes like the shift from UPC codes to QR codes (Sunrise 2027) signify evolving labeling technologies and their functionalities.Notable Quotes:* "Labels are packaging. They're not something separate from the realm of packaging, they are integral to it."* "The adhesive is not only about getting that label to stick, but about how we can navigate the challenges posed by recycling."* “There's no perfect solution for packaging. The perfect solution is really to have nothing, but that's not practical."* "The shift from the traditional UPC to QR codes by 2027 will transform how consumers and registers interact with packaging."* "It's not just the label material that needs attention; the adhesive is critically important when it comes to the recycling ecosystem."Resources:* SpecRight* Trayak* GS1 Website for information on Sunrise 2027* Consortium for Waste Circularity* Packaging Today Podcast: Search on Apple and Spotify for episodesDiscover more about the intricacies of packaging design and sustainability by tuning into this episode. Stay updated with the latest trends in the packaging industry, and anticipate insightful discussions from Packaging Today in future episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Jennifer Jablonski: Jennifer is a Business Development Manager at Graphic Packaging, focusing on the Boardio product. With a background at Graphic Packaging prior to AR Packaging's acquisition, Jennifer is pivotal in expanding Boardio/s market presence and sustainability initiatives.Max Goodman: Max is the Senior Product Manager for Boardio at Graphic Packaging. He has been instrumental in the product's evolution, witnessing its development from AR Packaging's era into its current iteration under Graphic Packaging.Alex Werne: Alex serves as the Sustainability Manager for the Boardio product at Graphic Packaging. Based in Lund, Sweden, his duties center around developing and advocating for the sustainability credentials of Boardio, aligning with broader organizational goals.* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this insightful episode, host Adam Peek dives into the innovative world of sustainable packaging with a panel of experts from Graphic Packaging. The conversation unfurls the journey of Boardio, a revolutionary packaging solution that blends functionality with sustainability. Jennifer Jablonski, Max Goodman, and Alex Werne share in-depth details on how Boardio emerged from AR Packaging's legacy product, the Sika Can, evolving into an innovative solution that balances environmental concerns with consumer needs.The episode is rich with discussions on Boardio's form and functionality, including its manufacturing and logistical efficiencies, which result in a significant reduction in carbon emissions. Topical sustainability challenges, such as EPR laws and the intricacies of material recycling, are also unpacked. The guests share plans for expanding Bordeaux's presence in the North American market, highlighting potential partnerships with industries looking for eco-friendly packaging solutions. The podcast not only introduces Bordeaux's attributes but also presents actionable insights into the future of sustainable packaging.Key Takeaways:* Boardio is a pioneering product combining sustainability with efficient packaging solutions, rooted in AR Packaging's legacy design, the Sika Can.* The unique flat-packed manufacturing process drastically reduces transportation-related carbon footprints compared to traditional pre-made can solutions.* Boardio is curbside-recyclable, featuring 90% paperboard and 10% other materials necessary for product protection without impacting recyclability.* Expanding co-packing networks will enable Boardio to enter various product categories, including coffee, powdered goods, and supplements, offering brands a sustainable edge.* A holistic approach to packaging sustainability is essential, integrating product protection, carbon footprint considerations, and ease of recyclability.Notable Quotes:* "Boardio is not like a miracle product. We still need like a barrier to protect the product."* "One of the biggest benefits of the Boardio pack is that it is delivered in flat… the efficiency gains compared to any pre-erected packaging is significant."* "With the Boardio pack, we're printing and cutting everything in our facilities, delivering that in flat, then it is assembled in our machinery right before it is being filled."* "The packaging itself often doesn't contribute that much if you look at the whole product to the footprint."* "We really want to see the Boardio package succeed and expand to new markets and new areas. And also beyond North America and Europe, take Boardio globally."Resources:* Graphic Packaging* AR Packaging Heritage* Canada-based partners: Club Coffee and Mother Parkers* Co-packers: JJM Packaging in New Jersey and Combined Technologies Inc. in IndianaFor more about the innovative sector of sustainable packaging and further dynamic discussions, tune into the full episode and stay connected for upcoming episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Doug Gibson is the founder and CEO of Infigo, a company specializing in web-to-print solutions designed to streamline printing processes. With over 14 years of experience leading Infigo since its inception in 2010, Doug has successfully expanded the company's global footprint, particularly strengthening its presence in North America. Originally a Scotsman, Doug's professional journey has taken him across Europe and the United States, where he frequently engages with industry stakeholders and represents Infigo at major print and labeling events.* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode of the People of Packaging Podcast, host Adam Peek sits down with Doug Gibson, the dynamic founder and CEO of Infigo. Broadcasting all the way from Switzerland, Doug delves into the fascinating world of web-to-print technology, highlighting its transformative potential in the print and packaging industry. With a refreshing mix of humor and insight, Doug compares himself to a Mel Gibson doppelganger and shares his personal journey from a Scotsman to a recognized industry leader.Throughout the discussion, Doug shares how Infigo enables printers to increase their orders and revenue through automated, seamless processes. He provides a clear picture of how web-to-print solutions can revolutionize the typical business procedure by allowing 24/7 access for customers — drastically cutting down on lengthy administrative tasks and thereby freeing up businesses to focus on more value-driven interactions. Doug passionately speaks about the importance of easing the accessibility of such technology, arguing that, despite common misgivings, implementing a solution like Infigo can bring multiple competencies and advantages without disrupting existing job roles.Key Takeaways:* Infigo's web-to-print solutions aim to streamline printer operations, enabling more orders and revenue without increasing human intervention.* Automated online experiences offered by Infigo simplify the order, proofing, and payment processes, freeing up company resources devoted to non-income generating tasks.* Doug emphasizes meeting customers where they are, stressing the importance of making transactions easy to maintain competitive industry standing.* A significant part of Infigo's client base has shifted to North America, demonstrating their success and rising adoption of digital tools among US companies.* Doug highlights the need for the industry to keep pace with technological advancement and innovation, moving away from traditional and inefficient methods.Notable Quotes:* "Our number one goal, make getting more orders and make them more money. That's what we, that's what we like to do here."* "Printers have some tooling to enable their businesses to be more successful, more profitable and easier to deal with."* "Let the system do that. Let's do the proportion of if we've got a pie and we're eating into three quarters of it doing our admin, let's do it the other way around."* "Move part of your process online. Move part of the problem online."* "It amazes me that they're sitting there, there's a trepidation of saying why should I even bother with doing this?"Resources:* Infigo's Website* Infigo on LinkedIn: Check their page for updates on their services and industry insights.Explore the evolving landscape of printing solutions with Adam and Doug in this episode, providing a rich discussion about the technological leap in printing operations and the value of adopting digital tools. Tune in to understand how Infigo's solutions can empower your business, stay ahead of trends and maximize efficiency, only on the People of Packaging Podcast. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

Key Takeaways:* The People of Packaging podcast originated from a chance meeting between Adam Peek and Ted Taitt at a packaging event in New York.* Ted Taitt brings a unique blend of expertise with a background in mechanical engineering and a long history in both the packaging industry and music production.* The episode reflects on the growth and transformation of the podcast, particularly during the COVID-19 pandemic, leading to increased engagement and content production.* Ted highlights the importance of embracing new experiences and being open to continuous learning as key components for career growth.* The evolving role of AI in packaging design is discussed as a frontier for innovation and creativity in the industry.Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!New sponsor is Label King! Check them out at www.thelabelking.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Ted Taitt: Ted Taitt is a seasoned professional in the packaging industry with a background in mechanical engineering. A graduate of NJIT, Ted has been immersed in packaging since 1996, developing a rich tapestry of experience and connections throughout his career. Besides his technical expertise, Ted is a passionate music enthusiast with a home studio, where he has been engaged in music production since 1991. Ted's multifaceted career and interests highlight his dedication to innovation and creativity both in engineering and music.Episode Summary:In this milestone 300th episode of the People of Packaging podcast, Adam Peek celebrates the remarkable journey of the podcast with his good friend Ted Taitt. Broadcasting from Ted's home studio in South Plainfield, NJ, the episode takes listeners on a nostalgic trip down memory lane to the origins of the People of Packaging podcast. From their initial meeting at a New York packaging event to the first few episodes recorded in a humble hotel room, Adam and Ted revisit the ups and downs, the lessons learned, and the growth experiences marking their journey together.The episode is rich with insights into Ted's extensive packaging career and his dual passion for music. Adam and Ted discuss the evolving intersection of technology and packaging, with Ted expressing excitement over the creative potential of integrating AI into design. The discussion also touches on personal growth and career evolution, where Ted shares invaluable advice about embracing change and stepping out of one's comfort zone. Through candid dialogue and light-hearted banter, Adam and Ted demonstrate the power of networking and openness, pivotal elements that have shaped their friendship and professional endeavors.Notable Quotes:* "I've been at this for wow. Since 1991." - Ted Taitt* "You have to be open to meeting new people." - Ted Taitt* "Try new things… I think I let a lot of potential growth pass me by." - Ted Taitt* "With the AI tools and what it allows people to do creatively… It's exciting." - Ted Taitt* "Life always wins." - Ted TaittResources:* Spec Rite: specright.com* TRAYAK: trayak.com - Offers solutions for life cycle assessment and other goals.* Ted's Home City: South Plainfield, NJ – insights into TED's life and community.Encourage your audience to listen to the full episode for an in-depth exploration of the unique blend of packaging, music, and personal growth that this conversation offers. Stay tuned for more inspiring content from the People of Packaging podcast! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Kari Warberg Block is the innovative founder of EarthKind, a company renowned for its eco-friendly pest control solutions. As the daughter of an entomologist yet possessing a natural ethos about nature, Kari embarked on creating sustainable, humane pest control methods. Her product line, which steers clear from traditional toxic pesticides, has found massive success, selling over $350 million in retail. Her commitment to quality led her to oversee all manufacturing in-house at EarthKind, ensuring each product's integrity and efficacy. Kari is also a respected blogger and contributor to popular publications like Martha Stewart Living and Good Housekeeping.Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Join host Adam Peek in an intriguing conversation with Kari Warberg Block, the founder of EarthKind, as they dive into the world of compassionate pest control solutions. This podcast episode is a deep dive into Kari's unique journey from being the daughter of a traditional pest control professional to creating a company that revolutionizes the way we manage pests. Her determination and innovative mindset have navigated EarthKind to the forefront of eco-friendly pest prevention, highlighted by products like Fresh Cab and Stay Away.Kari shares valuable insights into her entrepreneurial path, driven by personal experiences and an unyielding faith. She reveals her pioneering success in the pest control industry—having launched a whole new category that's been adopted by major retailers and even inspired giants like Procter and Gamble. This episode explores the intersection of effective pest control and earth-friendly solutions, showcasing advanced packaging innovations designed by her son and others at Earth Kind. Throughout the discussion, Kari's unwavering commitment to sustainability and quality shines through, offering listeners an enlightening perspective on her mission and legacy.Key Takeaways:* Kari Warberg Block transformed the pest control industry by creating eco-friendly, sustainable solutions that do not rely on toxins or poisons.* Earth Kind's products, such as Fresh Cab and Stay Away, are thoroughly developed and manufactured in-house, emphasizing high-quality and environmentally friendly practices.* Kari's approach is heavily influenced by her upbringing and personal ethos, focusing more on innovative problem-solving than on profit-making.* The packaging of Earth Kind products is an integral component, crafted to maintain the integrity and effectiveness of the pest-repelling contents.* Earth Kind's impact reaches consumers directly and extends to collaborations with brands like John Deere, proving the professional-grade quality of their products.Notable Quotes:* "It always brings me a little bit of extra joy whenever I hear it because it's cool that I can get my kids involved in this whole thing."* "I started this business with my kids and they've had a lot of contributions in it over the years, and ultimately it led to their career choices as well."* "We moved around a lot…which really taught me a lot about people, right, and a lot about culture."* "I prayed a lot and I learned to get really resourceful because if I don't know something, I need to find the person who knows this."* "Packaging is such an important piece of that. And I'm kind of a junkie when it comes to that."Resources:* Earth Kind* Articles by Kari Warberg Block in major publications like Martha Stewart Living and Good HousekeepingDelve into this captivating episode and discover how Kari Warberg Block's innovative spirit and commitment to sustainability are reshaping pest control at Earth Kind. Don't miss out on more enlightening stories and insights from the People of Packaging Podcast—subscribe and stay tuned for upcoming episodes. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Charlie Grace is the co-founder of Night Owl Martini, a burgeoning brand in the ready-to-drink (RTD) cocktail segment. Based in New York City, Charlie brings a wealth of expertise from the beverage industry, focusing particularly on innovative and consumer-oriented solutions in alcoholic drinks. His experience includes developing unique products that cut down on preparation time while ensuring quality, like the tequila-infused espresso martini for which Night Owl is renowned. Partnering with a co-founder who has a strong background in co-packing operations, Charlie is committed to delivering top-notch cocktail experiences conveniently to consumers across the United States.Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this thrilling episode of the People of Packaging Podcast, host Adam Peek chats with Charlie Grace, the visionary behind Night Owl Martini, about revolutionizing the world of ready-to-drink cocktails. As a pioneer in the beverage industry, Night Owl Martini marries the electrifying flavors of espresso with vodka and tequila to serve cocktail quality experiences conveniently in a can. Through this lively discussion, listeners will gain insights into how Night Owl tackled traditional cocktail preparation challenges with their innovative products.Charlie Grace elaborates on the inspiration and journey behind Night Owl Martini, emphasizing the value of premium ingredients and seamless packaging to create a memorable consumer experience. The convenience of RTD cocktails, like Night Owl's Espresso Martini, curtails the hassle of measuring and mixing – a clear game-changer for cocktail enthusiasts. The discussion navigates through packaging intricacies, nitro-filling for foam quality, and the importance of drink stability. The episode also uncovers plans for Night Owl's growth and distribution across the U.S., encouraging listeners to explore this rising star on the beverage scene.Key Takeaways:* Night Owl Martini is disrupting the market with its espresso martini packed in an aluminum can, offering unique vodka and tequila options for diverse flavor experiences.* The popularity of espresso martinis continues to surge, with Night Owl filling a niche for quality cocktails that are convenient and accessible.* Using nitro in canning ensures Night Owl's martinis maintain their signature foam, enhancing drink presentation even at home.* Sustainability in packaging is emphasized, using recyclable materials to reduce environmental impact while offering a premium product experience.* Night Owl is focused on expanding its distribution, currently targeting ten states primarily along the East Coast, and eyeing future growth across America.Notable Quotes:* "Espresso martinis are one of the most popular drinks both in New York City and around the country, even around the world." – Charlie Grace* "We really wanted a coffee forward tasting profile, and it allows, a great baseline." – Charlie Grace* "Our goal as we look at the Night Owl brand is to really focus on the coffee and alcohol space." – Charlie Grace* "Maybe it will become your happy hour drink of choice when you decide that you need a little pick me up." – Charlie Grace* "Night Owl Martini is not just a product, it's an experience for those who enjoy the finer things in life with convenience." – Charlie GraceResources:* Website: drinknightowl.com – Explore Night Owl's range of ready-to-drink espresso martinis.* Social Media: Keep up with Night Owl Martini on social platforms for the latest news and updates.* Special Mentions: Adam Peek shares a delightful first experience tasting both the vodka and tequila versions of Night Owl's signature drink, highlighting the brand's potential for corporate gifting initiatives.Dive into this engaging episode to uncover the innovations driving the RTD cocktail revolution. The conversation doesn't end here — stay tuned for more fascinating insights and trends in the evolving packaging and beverage industries! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Johnny Locarni is the founder of Magic Cactus, a pioneering company in the hemp beverage industry aiming to offer the most effective alcohol alternatives on the market. With a professional background that spans finance, film and television, Johnny ventured into the cannabis industry almost by accident but quickly found a niche serving the more cannabis-curious and lighter consumers. Originally from Omaha, Nebraska, he spent years in Los Angeles before relocating to Arizona. His entrepreneurial journey is driven by a personal mission to create healthier alcohol alternatives, fueled in part by a personal family tragedy.Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this episode of the People of Packaging Podcast, host Adam Peek is joined by Johnny Locarni, the founder of Magic Cactus, to delve into the rapidly evolving intersection of the beverage industry and hemp-derived THC. Johnny shares his unique journey from finance to cannabis and ultimately to founding a beverage company focused on providing a natural alternative to alcohol. The discussion covers the potential of hemp-derived products, their role as alcohol alternatives, and the complex regulatory environment that currently impacts their availability.Johnny outlines the challenges Magic Cactus faced during its research and development phase, emphasizing the need for a product that not only offers a pleasant taste and is low in sugar and calories, but also meets various legal restrictions across different states. By focusing on a microdose approach, Magic Cactus offers consumers a way to enjoy the effects of THC responsibly and legally in many locations. As Magic Cactus continues to navigate the shifting landscape of state regulations, Johnny's insights offer valuable lessons for anyone interested in the future of hemp-based products.Key Takeaways:* Magic Cactus is innovating in the hemp beverage industry by providing a low-dose THC alternative to alcohol.* The regulatory environment for hemp-derived products is complex and varies widely by state, impacting business strategies and product distribution.* Johnny Locarni's motivation to create Magic Cactus was driven by personal tragedy and a desire to provide healthier lifestyle alternatives.* The company focuses on producing a low-calorie, low-sugar beverage that can serve as an alcohol alternative for people looking to reduce alcohol consumption.* Navigating regulatory challenges is a continual process requiring frequent updates to product packaging and distribution strategies.Notable Quotes:* "The goal is to create an approachable, natural, non-toxic alternative to alcohol."* "Being a cannabis-born brand wasn't a fit for what we were trying to accomplish."* "What would make more sense is to decipher with a potency cap… rather than trying to figure out the source material."* "We have to be very careful. We can't just say, we just landed this national contract for distribution."* "The mission and vision help. If I didn't have a reason to be doing this, I probably would've… just gone back to finance."Resources:* Magic Cactus Website* Johnny Locarni on LinkedIn* Magic Cactus on Instagram @drinkmagiccactusListen to the full episode to gain deeper insight into the benefits, challenges, and future possibilities in the hemp-derived beverage industry. Stay tuned to the People of Packaging Podcast for more engaging discussions and expert insights! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com

About the Guest(s):Sid Banthiya is an esteemed advisor and investor with a wealth of experience in consumer businesses. He began his career in investment banking with UBS and Credit Suisse, where he developed a strong foundation in finance. Sid transitioned into executive roles at prominent consumer brands like Blue Apron and Milk Bar, where he honed his expertise in financial strategy, operations, and packaging. His journey from finance to consumer investments underscores his acumen in identifying and nurturing business opportunities within the consumer sector.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode of the People of Packaging Podcast, host Adam Peek welcomes Sid Banthiya, a savvy advisor and investor in consumer businesses. They dive into the complexities of #packaging within consumer brands, exploring how it intersects with various departments from marketing to operations. This episode promises to offer unique insights into what advisors and investors like Sid look for when assessing consumer businesses, particularly in the realm of packaging.Sid Banthiya draws from his extensive background in finance and consumer businesses to uncover how packaging impacts financial outcomes, brand perception, and customer experience. From his time at Blue Apron to Milk Bar, Sid shares anecdotes that reveal the multifaceted role of packaging in retail success. Listeners will gain an understanding of the omnichannel disruption that packaging can cause and how it influences both operational and branding strategies. This episode is a treasure trove for anyone interested in the convergence of finance, consumer behavior, and innovative packaging solutions.Key Takeaways:* Packaging impacts every department in a consumer business, from finance to marketing, and logistics to customer experience.* Sid highlights the importance of control in packaging, particularly how direct-to-consumer brands manage their packaging compared to wholesale and retail channels.* The significance of physical and design considerations in packaging decisions for shelf presence, consumer engagement, and logistical efficiency is emphasized.* An omnichannel approach requires packaging that fits well in both digital and physical realms, ensuring consistency and brand representation across all platforms.* Understanding customer feedback and behavior through packaging experiences can inform strategic business improvements.Notable Quotes:* "Packaging can hit so many different parts…from a cost perspective, and then obviously all the way to sort of the revenue side and in between." - Sid Banthiya* "There's only so much advice I can give if I don't really understand the product." - Sid Banthiya* "Finance, as we've talked about, Adam, as sort of the source of truth for everybody that's sitting in the business, that's thinking about experimenting." - Sid Banthiya* "You have the operations folks saying… It's the summer months. By the time it got there, we had bad customer experiences." - Sid Banthiya* "When you're bringing in products, if they sell out, you can simply say, hey guys, like, sorry, I mean, we sold out." - Sid BanthiyaResources:* Connect with Sid Banthiya on LinkedIn for more insights and to explore his advisories.* Learn more about Blue Apron and Milk Bar, brands where Sid has played key roles.* Discover Pop Up Grocer, an innovative retailer mentioned in the episode.* Explore Tacombi, another noteworthy business Sid mentions for its unique take on consumer experience.Listeners are invited to dive into the full episode for a comprehensive understanding of the intricate roles packaging plays in consumer businesses and to gain more insights from Sid Banthiya's wealth of experience. Stay tuned for future episodes filled with enlightening discussions and expert insights in the realm of packaging and beyond. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Trump won, now what? How will his regulations change packaging? Evelio Mattos and Adam Peek dive deep into the implications of political changes on the packaging industry, especially following a significant political event. Their discussion pivots around how key legal and economic shifts are predicted to impact packaging regulations, sourcing, and sustainability practices globally. As the episode unfolds, Evelio and Adam dissect potential regulatory shifts in the United States, emphasizing changes like federal regulations on packaging (EPR) and tariffs. They also explore how such shifts might influence industry activities, from ingredient sourcing to packaging designs. Using comprehensive insights, they explore how increased tariffs and environmental policies could spur changes in the cost and composition of packaging materials. The duo reflects on the possible ramifications of a change in administration policies on sustainable practices and corporate tax rates, urging listeners to prepare for notable expansions and shifts in the industry landscape. About the Guest(s): Evelio is a renowned packaging design expert, with extensive experience in sustainable packaging trends and global manufacturing processes. He is currently Creative Director of IDP Direct, a company integrating innovation in the packaging and design industry worldwide. Adam is a knowledgeable figure in the packaging sector, associated with Myers, a company specializing in paper packaging solutions. Adam has ventured into discussions centering on the industry's evolution in line with political and economic changes. Key Takeaways: Political changes might slow down the federal adoption of packaging-related environmental regulations like EPR, keeping the field at a state level. Tariffs could escalate packaging costs significantly, affecting international corporations and their cost burden, ultimately trickling down to consumers. An increase in recycling and local sourcing might occur as industries adapt to tariff-induced raw material costs and import restrictions. Potential deregulation of health-related products could open new packaging opportunities for innovative markets like psychedelics and nutraceuticals. The packaging sector should anticipate and adapt to various regulatory and economic shifts influenced by new political landscapes. This episode provides deep insights into the intricacies of packaging policies amid political changes. Listeners are encouraged to tune in for a full exploration of how future tariffs and regulations might shape the industry's next chapter. Stay connected for more high-impact discussions on packaging and design dynamics.

About the Guest(s):Manya Rubenstein is the co-founder and CEO of the Industrious Spirit Company (ISCO). Originally from New York, she has made her mark in Rhode Island with her passion for sustainable and regenerative farming practices. Her professional journey started in publishing, but she later transitioned into the spirits industry, where she combines storytelling with a dedication to environmental responsibility. Manya's innovative approach and leadership at ISCO have led to the creation of unique spirits like the distinctive Ostreida Oyster Vodka, showcasing her commitment to both creativity and sustainability.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this episode of the People of Packaging Podcast, host Adam Peek welcomes Manya Rubenstein, the visionary co-founder and CEO of the Industrious Spirit Company (ISCO). Broadcasting from the vibrant artistic community of Rhode Island, Manya shares the inspiring journey of ISCO, a distillery that merges creative artistry with rigorous sustainability practices. As the first distillery in Providence since Prohibition, ISCO stands out for its urban creative hub that draws inspiration from ecological innovation, making sustainability an integral part of its ethos.Throughout the episode, Adam and Manya delve into the challenges of aligning sustainable production with packaging ethics, given the regulatory landscape and the limitations faced by small producers. They explore ISCO's journey of transparency and commitment to reducing environmental impact, highlighting steps like sourcing bottles from local producers and exploring creative labeling techniques to communicate the story behind each spirit. Manya discusses exciting ventures such as their unique Ostrida Oyster Vodka, illustrating how ISCO's narrative-driven approach successfully bridges the gap between agriculture and the art of distillation.Key Takeaways:* Sustainable Sourcing and Storytelling: Learn how Manya Rubenstein founded ISCO with a strong focus on sustainable spirits production and using storytelling to connect consumers with the origins of their products.* Innovative Product Development: Discover the unique process behind ISCO's Ostrida Oyster Vodka, emphasizing innovation in creating spirits that reflect the terroir and highlight local resources.* Challenges in Sustainable Packaging: Understand the difficulties small producers face in sourcing eco-friendly packaging and complying with industry regulations.* Rebranding Efforts: Gain insight into ISCO's recent rebranding journey, prioritizing clear communication of their product's identity through updated label designs.* Community and Collaboration: Explore how ISCO collaborates with local artists and ocean-based nonprofits, strengthening community ties and supporting environmental causes.Notable Quotes:* "We see ourselves as this urban creative hub, but we're taking what's happening on the farm and being inspired by what's going on in our oceans." – Manya Rubenstein* "We wanted to make sure that our packaging reflected our ethos." – Manya Rubenstein* "Ostrida is the only oyster vodka, and it makes amazing martinis… trust me, it's delicious." – Manya Rubenstein* "We're in a place where we're all trying to figure out what can we do, you know—even small and big ways—to try to help." – Manya Rubenstein* "The labels are meant to bring together the industrial elements with the more natural elements." – Manya RubensteinResources:* Industrious Spirit Company (ISCO): iscospirits.com* Instagram: @iscospirits* Manya's Email: (provided in episode)Listen to the full episode for a deeper understanding of ISCO's innovative approach to marrying spirits production with sustainability, and stay tuned for more engaging content from the People of Packaging Podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Alyssa Summers is the CEO of Print Base, a company specializing in providing marketing tools and services to commercial printing companies. She has a background from St. Ambrose University and is dedicated to assisting print businesses in optimizing their digital marketing efforts, even when operating on limited resources.John Bracamontes serves as the CMO of Print Base, bringing extensive experience in digital marketing, with a focus on driving visibility and engagement for print companies. John has a background steeped in digital strategy from the grassroots level, involving himself with various digital tools from an early age and coming from a blue-collar town that exposed him to diverse business environments.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this episode of the People of Packaging Podcast, host Adam Peek is joined by Alyssa Summers and John Bracamontes from Print Base. The episode dives into how Print Base is revolutionizing marketing for small and medium-sized printing companies through affordable services that don't compromise on quality. As frequent travelers in the commercial printing space, Alyssa and John have dedicated their efforts to provide extensive resources that empower print companies to manage their digital marketing internally at a fraction of typical agency costs.Adam engages the guests in a lively discussion about the nuances of digital marketing specialized for the print industry. They delve into the significance of having a strong online presence across various platforms, particularly emphasizing LinkedIn while acknowledging the latent worth of broader social media visibility. The guests also highlight how advancements in AI and digital tools are becoming pivotal for optimizing productivity and marketing efficacy within the industry. Print Base serves as a pivotal tool, offering a vast repository of resources, from social media posts to fully structured marketing courses, catering specifically to the print market demographic.Key Takeaways:* Print Base offers a cost-effective solution tailored to small and medium-sized print companies by providing accessible marketing tools and services.* LinkedIn is identified as the most impactful platform for B2B marketing in the print industry, with Print Base facilitating engagement for its clients.* The integration of AI and machine learning is shaping the future efficiency of digital marketing, enabling unique personalization and automation capabilities.* Print Base emphasizes both digital course offerings and marketing assets like blog outlines and email templates, helping clients maintain their digital presence efficiently.* The company leverages cutting-edge technology to deliver content and marketing services that are specifically aligned with the needs of the print industry.Notable Quotes:* "The novelty of seeing a thing just pump out content that's cohesive and makes sense is really cool to people." - John Bracamontes* "We always say, just be visible everywhere…because it's a level of social validation." - Alyssa Summers* "If we had to choose a platform for this industry, it would be LinkedIn. That's the place to be." - Alyssa Summers* "Now you don't even have to write it, you can take our outlines, drop it into a chat and it will be unique every time." - John Bracamontes* "It allows small companies to receive marketing services without the need for a huge budget." - Alyssa SummersResources:* PryntBase Website* LinkedIn - Alyssa Summers (URL not explicit in transcript)* LinkedIn - John Bracamontes (URL not explicit in transcript)This episode is packed with insights on how technology is revolutionizing the print industry's marketing landscape. Tune in to explore more about the digital strategies Print Base offers and to uncover the potential ways your printing company can thrive online. Stay connected with the People of Packaging Podcast for more enlightening discussions. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Evelio & Adam breakdown the best and worst cereal packaging design so you can elevate your packaging easier. Evelio Mattos: Evelio Mattos is a seasoned packaging designer with over 15 years of experience working with luxury brands to introduce innovative packaging solutions to the market. He is also recognized for his public speaking engagements worldwide, where he shares insights on improving packaging design. Adam Peek: Adam Peek has been a prominent figure in the packaging industry for 17 years, engaging in packaging procurement, design, and sales. Adam hosts a podcast dedicated to packaging, conducted a TED talk on the subject, and authored a children's book about packaging, solidifying his role as an influencer in the packaging community. Join Evelio Mattos and Adam Peek as they delve into the fascinating world of cereal packaging on this episode of Packaging Unboxed. From the supermarket aisles to the intricate design choices made by brands, they explore what makes cereal packaging effective and where there's room for improvement. The conversation transitions from the overwhelming conformity found in cereal aisles to innovative ideas that can break the traditional packaging mold. Evelio and Adam discuss their recent visits to supermarkets like Kroger and AJ's, and the ubiquitous sea of yellow that dominates the cereal section. They analyze packaging designs of well-known brands, contemplating standout features and missed opportunities for differentiation. With a focus on SEO keywords such as "cereal packaging design," "supermarket aisle strategies," and "consumer engagement," they provide actionable insights for both established brands and new entrants in the cereal market. The current state of cereal packaging is largely uniform, with a dominant presence of yellow and similar design templates across brands. Innovative packaging ideas, such as more interactive labels or QR codes, can create a competitive edge by enhancing consumer engagement. Evaluating other aisles and products for packaging inspiration may reveal opportunities to stand out from the traditional cereal box approach. Sustainability and efficiency also play key roles, with a shift towards bulk buying and flexible bags offering potential benefits. While strong brand recognition can sometimes overshadow poor design choices, continuous packaging innovation remains crucial for market success. "There's a tremendous amount of conformity in the cereal aisle and not a lot of brands that were doing things to stand out." — Adam Peek "You really have to consider all these little details because this is what makes your packaging stand out." — Evelio Mattos "Why does the brand that's crappy for you have all the fun in the packaging?" — Evelio Mattos "Creating shareable moments, creating games, creating all that stuff is already happening." — Adam Peek "Getting on shelf isn't the goal. You got to move through a product." — Evelio Mattos Adam Peek on TED Magic Spoon Cereal For an in-depth understanding of sustainable packaging, check GreenBlue's Sustainable Packaging Coalition. Tune into the full episode to explore further insights into cereal packaging and discover how brands can harness creativity and innovation in this competitive space. Subscribe for more thought-provoking episodes from Packaging Unboxed. Episode Summary:Key Takeaways:Notable Quotes:Resources:

About the Guest(s):Evelio Mattos is the host of the Packaging Unboxed Podcast and an expert in sustainable packaging. Known for his innovative approaches and thought leadership in the packaging industry, Mattos brings a wealth of experience and knowledge to his discussions.Adam Peek is a notable figure in the packaging sector, renowned for his insightful observations on packaging design and AI. Peek often acts as a bridge between technology and consumer goods with a focus on ethical and practical applications.Cory Connors is the host of the Sustainable Packaging Podcast, contributing to the elevation of conversation around eco-friendly packaging solutions. With a background in corrugated packaging, Connors brings a practical perspective on sustainability challenges in the packaging industry.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the innovative landscape of packaging design, with a keen focus on how Artificial Intelligence (AI) is revolutionizing the industry. The conversation begins with a light-hearted banter about the day-to-day names in packaging before steering towards how Mattel has effectively utilized AI to create packaging for Barbie using Adobe's latest technological advancements. The hosts discuss security concerns related to using AI tools, as major companies fear the risk of sharing proprietary design elements that could be mimicked by competitors.The episode further explores the implications of GLP-1 drugs on packaging. As these medications become increasingly utilized for weight control in adults, they are reshaping portions and nutritional packaging requirements. The dynamic adjustments made by big brands like Nestle highlight the rapid shift in consumer needs and competitive strategies. Additionally, the discussion pivots to recycling challenges in the polybag sector and the ongoing advancements in sustainable packaging solutions, including advanced recycling technologies. The hosts wrap up the discussion with an exploration of the chemicals found in various forms of packaging and their potential effects—sparking a debate about the health impacts and regulatory measures to mitigate them.Key Takeaways:* AI in Packaging: Mattel's use of generative AI for Barbie packaging design signals a technological leap, underscoring the brewing conversation about security and competition.* GLP-1 Drugs Influence: Companies are rethinking packaging strategies to adapt to the changing dietary needs driven by GLP-1 weight management drugs.* Recycling Innovations: The future of polybag recycling lies in advanced methods, challenging the cost-effectiveness of polybags versus paper bags.* Packaging and Health Concerns: Exposure to thousands of chemicals through packaging materials prompts a need for innovation towards safer, eco-conscious options.* Consumer Responsibility: The burden of recycling and sustainable practices is increasingly placed on consumers, raising questions about practicality and consumer fatigue.Notable Quotes:* "Mattel used artificial intelligence to create the latest packaging for Barbie dolls, highlighting how leading brands are pushing the envelope with technology." – Evelio Mattos* "You need an in-house AI model to securely keep your design processes from training external systems and avoid exposing your competitive edge." – Adam Peek* "This massive move towards GLP-1 drugs means packaging that reflects smaller portion sizes, a crucial shift in how we think about packaging products." – Cory Connors* "We can't ignore how these new technologies, while exciting, also raise significant security concerns and challenges with recycling." – Adam Peek* "The chemical exposure from packaging—whether it's paper, plastic, or metal—is alarming. We need tangible solutions, not just shifts to glass." – Cory ConnorsResources:* Packaging Unboxed Podcast with Evelio Mattos* Sustainable Packaging Podcast with Cory Connors* Mattel's AI-Powered Barbie Packaging [Adobe Creative Features]* Discussions on GLP-1 Drug Influence on Packaging [Nestle's Packaging Strategies]* Consortium for Waste Circularity [Mike Ferrari Insights]Engage with the full episode for a deeper dive into how AI is shaping the future of packaging and impacting sustainability efforts. For more in-depth industry insights, stay connected to our series and discover the evolving narratives in packaging today. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Rocky BatzelRocky Batzel is the innovative inventor and CEO of Snapslide, a breakthrough company in the packaging industry. Hailing from Scranton, Pennsylvania, Rocky embarked on a journey to revolutionize child-resistant packaging after observing his family members struggle with conventional pill bottles. His entrepreneurial spirit led him from medical school into the world of packaging innovation, where he invented an award-winning, one-handed accessible closure. Rocky is driven by empathy and a desire to make everyday products smarter and more accessible for millions, particularly those with dexterity challenges.Chason SordoniChason Sordoni is a key player at Snapslide, working alongside Rocky Batzel to bring this innovative packaging solution to market. With roots in the bustling region of Scranton-Wilkes-Barre, Chason joined Snapslide after being captivated by the practical brilliance of its prototypes. With a background in IT sales and video production, Chason combines his business acumen with creative media skills, significantly contributing to the company's growth and outreach efforts.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Join host Adam Peek for an insightful episode of the People of Packaging Podcast, featuring the dynamic team behind Snapslide, Rocky Batzel and Chason Sordoni. Discover how an entrepreneurial idea addressing everyday challenges has blossomed into an award-winning innovation. This episode unveils the journey of Snapslide in revolutionizing packaging, offering a more accessible solution for millions with limited dexterity. Learn about their recent Ameristar Award win and how it's shaping the future of packaging.Snapslide is transforming how we perceive and interact with conventional packaging, particularly focusing on child-resistant closures. The episode kicks off with Rocky sharing how his mother's struggles with opening pill bottles ignited his journey into inventing Snapslide. This innovative solution is designed to assist millions who face everyday challenges in using traditional packaging. In their conversation, Rocky and Chason delve into the product's unique functions — a one-handed open-and-close system designed for those with arthritis or one-handed use capabilities. This conversation explores how the product's capacity to save materials and improve accessibility is set to make lasting changes in packaging norms.The discussion further highlights Snapslide's significant industry recognition and award-winning efforts. In a competitive landscape involving global giants, Snapslide's affordable and flexible design captures attention, offering substantial potential across various sectors. With Chason Sordoni emphasizing a directional shift toward expanding Snapslide's applications beyond pharmaceuticals, the conversation pivots to a broader vision for more inclusive and environmentally-friendly packaging solutions. Through detailed exploration of their development and market entry strategies, the episode serves as a compelling narrative about innovation and persistence, underscoring the transformative power of packaging.Key Takeaways:* Snapslide offers a revolutionary solution for child-resistant packaging, enabling one-handed operation ideal for individuals with dexterity issues.* The ongoing mission of Snapslide is expansively addressing the needs of the aging population and others with limited hand functionality.* Winning the Ameristar Award signifies Snapslide's impact and recognition within the packaging industry.* The product's unique design not only enhances accessibility but also aims at reducing material usage, thus contributing to sustainability.* Snapslide is well-poised for market penetration, with potential applications extending beyond pharmaceuticals into various consumer products.Notable Quotes:* "I was like, whoa, that's nuts. We're living in the 21st century here…everything's evolved, but child-resistant enclosures haven't." - Rocky Batzel* "Snapslide, we consider it a new element on the periodic table of closures." - Chason Sordoni* "There's about 12 million people out there that only have one arm to use, and I'm like, whoa, that's crazy." - Rocky Batzel* "We've been very happy to add a thousand followers a week…it's been very encouraging." - Chason Sordoni* "Whatever I come up with has to be one-armed accessible." - Rocky BatzelResources:* Snapslide Website* Snapslide on Facebook: Stay updated with the latest news and developments* Contact Snapslide team: contact@snapslide.com* IOPP Ameristar AwardExplore the story of Snapslide and learn how this innovative closure could potentially change lives for the better. Don't miss out on the full episode detailing the impressive journey and vision of Rocky and Chason. Stay tuned for more groundbreaking insights on the People of Packaging Podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

This episode is meant to take you onto the Burlington Island trash clean up. The fine people over at Spearhead Project Earth have been going onto this island every Thursday to clean up trash for 3 years and have removed over 15,000 lbs of it. Insane. I joined them during climate week in NYC and did my best to document the trip. I'll be curious how Deciphr.ai gets the show notes done!About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Adam Peek: Host of the podcast, Adam Peek is deeply involved in environmental conservation and sustainability. Through partnerships like those with Spearhead Global and Project Earth, he actively engages in activities to reduce environmental waste. Adam's work extends beyond podcasting; he connects with environmental projects and attends global events like Climate Week to spread awareness and foster collaborations.Patricia: Patricia is a passionate advocate for sustainability and a key member of Spearhead Project Earth. Her dedication to environmental clean-ups and educational initiatives highlights her commitment to reducing plastic pollution. She has collaborated closely with Adam and other volunteers, driving impactful projects like the Burlington Island cleanup.Jared: Also known as Captain Jared, he has been involved with Burlington Island for over a decade and has witnessed significant changes due to ongoing environmental efforts. His extensive experience with the island shows a deep connection and commitment to the cause.Dave Baboula: Former city council person and environmental advocate. Dave has been instrumental in spearheading large-scale cleanup projects, such as the removal of 97,000 pounds of metal from Burlington Island. His long-term commitment to environmental stewardship has significantly impacted local conservation efforts.David Afflebaum: A councilman in Yardley Borough, Pennsylvania, David is an advocate for community and environmental welfare. His involvement with Spearhead Project Earth and the successful creation of new recreational areas demonstrates his proactive approach to local governance and sustainability.Episode Summary:In this episode, host Adam Peek takes listeners on an in-depth journey to Burlington Island in the Delaware River, focusing on the intensive cleanup efforts led by Spearhead Project Earth. During Climate Week in New York City and New Jersey, Adam had the opportunity to join forces with the dedicated team behind this environmental initiative, contributing to the removal of a staggering 15,000 pounds of plastic waste from the uninhabited island. The episode captures a mix of on-site interviews, personal reflections, and informative discussions, providing listeners with a vivid sense of what it's like to be part of such a crucial environmental mission.Through his conversations with volunteers and key figures like Patricia, Jared, Dave Baboula, and David Afflebaum, Adam delves into the history of Burlington Island and the challenges posed by plastic waste pollution. The episode explores the evolution of the cleanup project, highlighting the transition from collecting waste to educating the community on sustainable practices. The narrative underscores the critical issue of plastic pollution, with a focus on the impact of lightweight plastics, recycling challenges, and innovative solutions like waste-to-energy conversion.Key Takeaways:* Active Environmental Efforts: Spearhead Project Earth's consistent cleanup of Burlington Island exemplifies hands-on conservation work that significantly reduces plastic pollution.* Educational Initiatives: The project goes beyond trash collection to educate volunteers and the community, fostering long-term sustainable practices.* Community Involvement: Local officials and volunteers play a crucial role in environmental stewardship, cleaning up waste and creating new recreational spaces.* Challenges of Plastic Waste: Lightweight plastics and dirty waste present significant recycling challenges, leading to innovative solutions like waste-to-energy.* Global Momentum: Initiatives and regulations from around the world, such as in Europe and Nigeria, highlight the growing global effort to combat plastic pollution.Notable Quotes:* "It's amazing to see how much less trash there is now at the end of the third season because this is where we all started." – Patricia* "What kind of difference do you want to make?" – Patricia* "There was a time when people were able to rent little cabins here for the summer. The sanitation and the garbage waste wasn't properly maintained, and so there was an infestation of rodents." – Dave Baboula* "We need to educate people to make better choices." – Patricia* "We are currently stopping the flow of this trash to the ocean." – Adam PeekResources:* Spearhead Project Earth: The organization behind the cleanup efforts on Burlington Island.* SmartSolve: Innovative solutions for sustainable packaging.* American Water Charitable Foundation: Funder of environmental grants supporting local conservation projects.* Local Governance in Yardley Borough, Pennsylvania: Impactful community projects led by councilman David Afflebaum.Listeners are encouraged to dive into this episode to gain a deeper understanding of the environmental efforts undertaken by Spearhead Project Earth and how individual actions contribute to larger sustainable changes. Stay tuned for more impactful episodes from this podcast, shedding light on crucial environmental issues and solutions. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Taylor Foxman is a seasoned professional in the beverage and cannabis industries. Starting her career in public relations and communications, she worked with major companies like Jameson Irish Whiskey and Beyond Meat. Taylor holds a degree from Boston University and has since built a successful career connecting beverage startups with investors, partners, and media outlets. She currently runs The Industry Collective, an exclusive network providing support and guidance to over 80 CEOs globally, many from historically underrepresented groups. Taylor's unique approach combines her extensive network with a focus on creating meaningful connections and spreading positive news about her clients.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this episode, host Adam Peek sits down with Taylor Foxman, who has been pivotal in connecting many entrepreneurs to the "People of Packaging Podcast." Taylor shares her intriguing journey from working in public relations for alcohol brands to advising 80 CEOs of beverage and cannabis companies around the globe. They discuss Taylor's knack for connecting the dots between founders and stakeholders, her approach to fostering brand awareness, and the art of maintaining levity in the high-pressure world of consumer packaged goods (CPG).Taylor elaborates on her unique, unpublicized business model and how she manages to run a successful multimillion-dollar enterprise without traditional marketing techniques or a public-facing persona. The conversation sheds light on the complexities and challenges of the CPG industry and how Taylor's unwavering support and strategic connections have made significant impacts on the brands she supports. Touching on topics like executive visibility, fundraising strategies, and the vital role of consistent communication, Taylor emphasizes the importance of creating good news and fostering a positive atmosphere amidst industry challenges.Key Takeaways:* Strategic Connections: Taylor Foxman excels in connecting CEOs with the right stakeholders at the right time, facilitating growth and strategic partnerships.* Focus on Positivity: Emphasizing the importance of press releases and positive news, Taylor helps brands stay relevant and engaging without heavy expenses.* Personal Touch: Using humor and cultural references, such as SpongeBob and Leonardo DiCaprio GIFs, Taylor maintains a personal connection with clients, making the business process enjoyable.* Industry Challenges: The conversation highlights the significant challenges CEOs face in the CPG industry, accentuating the need for strategic support and consistent communication.* Organic Growth: Taylor's business thrives on referrals and personal connections, illustrating the power of word-of-mouth and organic reach in building a successful enterprise.Notable Quotes:* "I see myself as a global sheep herder… some people have called me the Dumbledore of this industry."* "First and foremost, forget about me and my reputation. I don't want to waste your time. I don't want to waste the founders' time."* "I believe in the importance of levity. I need to be like a hype man for these people."* "I sit in a really interesting spot where it's all come through referrals. I've never had to pitch myself."* "Even if I can't help, I can find someone who can. So, I back-ended a very big business by just listening."Resources:* Taylor Foxman: LinkedIn* The Industry Collective: Website* Adam Peek: LinkedInStay tuned for more enlightening conversations and insights from industry leaders on the "People of Packaging Podcast." Listen to the full episode for an in-depth look into Taylor Foxman's innovative approach to brand development and strategic connections. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

We broke down what's wrong with Oreo & Cokes Collab Packaging, and explained how to avoid the same issues. Evelio Mattos: Evelio is a seasoned packaging designer with over 15 years of experience in creating cutting-edge packaging solutions for global fashion, cosmetic, and CPG brands. Known for his insightful talks on packaging design, Evelio hosts the "Packaging Unboxed" podcast, where he shares his extensive knowledge and insights on innovative and effective packaging design. Adam Peek: Adam Peek is a packaging sustainability expert, TED speaker, and advocate for sustainable packaging practices. Currently involved with the United Nations on sustainability initiatives, Adam brings a wealth of knowledge and experience to discussions about eco-friendly packaging solutions and regulatory compliance. In this episode of "Packaging Unboxed," Evelio Mattos and Adam Peek delve into the collaborative packaging effort between Coca-Cola and Oreo. They critically examine what works, what doesn't, and how this collaboration can compete on the shelf. Evelio and Adam bring their extensive backgrounds in packaging design and sustainability to the conversation, providing a rich analysis of the visual and functional elements of the packaging. Starting with their initial impressions, they discuss the missed opportunities in the visual design, such as the confusing use of colors and hidden iconic elements that fail to convey the collaboration's essence. They explore how the black and red color scheme diverges from the brands' established color identities, potentially confusing consumers and impacting shelf visibility. The conversation also delves into practical considerations like packaging material choices, functionality, and sustainability, giving listeners critical insights into the complexities of designing effective collaborative packages. Brand Color Consistency is Crucial: Deviating from iconic brand colors (Coke red, Oreo blue) can confuse consumers and reduce shelf visibility. Functional Design Matters: The physical design of the packaging, including ease of opening and material choice, plays a significant role in consumer experience and product preservation. Simplify Visual Elements: Overcomplicating design with too many logos and icons can detract from brand recognition and consumer clarity. Use of Packaging Material: Aligning the packaging material with the product type (e.g., a classic Coke bottle instead of a can for better brand synergy) can enhance the consumer's experience and perception. Involving Target Demographics: Ensuring that packaging decisions are guided by insights from the intended consumer demographic can lead to more effective designs. "Oreo is blue. Great. Coke is red. Collab black. This didn't make any sense to me." - Evelio Mattos "I saw it. Cause of the way they have the. The cookie stacked. I was like, why do they have a. Oh, that's the cookie." - Adam Peek "Functional issues like the loudness of the package opening can detract from user experience, especially with snacks meant to be enjoyed quietly." - Adam Peek "Coca-Cola usually runs vertically, not horizontally on cans." - Evelio Mattos "The can packaging, I again, like, if this was supposed to be a limited edition, the front reminded me of, why is yours so much bigger than mine?" - Adam Peek Get started designing sustainable packaging today: https://www.IDPdirect.com

About the Guest(s):Steffen Haaga is a professional with extensive experience in the MIS (Management Information Systems) sector, specifically within the packaging industry. He currently holds a significant position at Cerm, a Belgium-based company known for its advanced MIS solutions tailored for labels, flexible packaging, and folding carton markets. Steffen's expertise lies in optimizing production processes, integrating systems, and leveraging technological advancements such as AI to improve efficiency.Esteban Garcia serves as the Business Development Manager for Cerm, covering North America and South America. With four years at Cerm, Esteban brings a unique perspective, having formerly been a user of the software. This dual experience allows him to understand the practical challenges and opportunities within the industry. Esteban focuses on helping clients navigate efficiency problems, improve profitability, and implement MIS solutions from Cerm effectively.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Welcome to another fascinating episode of the People of Packaging Podcast! Hosted by Adam Peek, this session brings you live insights from Label Expo, with special guests Steffen Haaga and Esteban Garcia from Cerm. The conversation explores the innovative strides being made in the packaging industry's management systems, highlighting Cerm's role in transforming efficiency and productivity.During this lively discussion, Adam, Steffen, and Esteban delve into the cutting-edge MIS solutions offered by Cerm. Key topics include the introduction of AI-driven tools like automated scheduling and the Lumi chatbot, which promise to revolutionize how businesses handle production planning and customer support. They also discuss how Cerm's robust system scales with companies, aiding them in maintaining profitability despite challenges like labor shortages. The conversation is peppered with insights into the necessity of advanced data integration and the growing importance of business intelligence tools in today's market.Key Takeaways:* AI-driven Solutions: Cerm has launched innovative AI tools such as an automated scheduling assistant and the Lumi chatbot to improve workflow efficiency and user support.* Scalability of MIS: Cerm offers robust MIS solutions that cater to growing companies, ensuring they can scale without compromising on efficiency or profitability.* Integration and Partners: The importance of integrating with numerous industry partners like Esko, Hybrid, and ABG to streamline operations and reduce manual touchpoints.* Change Management: Implementing a new MIS system is challenging but feasible with proper planning and management, leading to significant long-term benefits.* Global Reach: Cerm's capabilities extend across multiple languages, facilitating international operations and training.Notable Quotes:* Steffen Haaga: "We're really happy to have him on board, for sure."* Esteban Garcia: "Not only am I happy to be with Cerm, I was once a Cerm user, which makes it easier for me to be able to explain to my friends in the industry."* Steffen Haaga: "We launched two products here, one was our automated scheduling…another, our chatbot, Lumi…"* Esteban Garcia: "Once you do it, it's gonna be mind-blowing."* Steffen Haaga: "It's heavy work, but it's worth it."Resources:* Cerm website* LinkedIn: Esteban Garcia* LinkedIn: Steffen HaagaTune in to the full episode for more insightful discussions on the latest in packaging industry technology and how it's revolutionizing efficiency and profitability. Don't miss out on the valuable information, and stay connected for upcoming episodes of the People of Packaging Podcast! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Alex Bullock: Alex Bullock is the Business Development Manager for Omet in the United States. Currently living in Florida, Alex has been with the company for almost three years. He specializes in helping clients adopt and implement Omet's innovative printing technologies, providing localized support and personalized consultations for various projects. Omet, an Italian company, is known for its highly customizable and flexible printing platforms that cater to numerous applications, from pressure-sensitive labels to folding cartons and flexible packaging.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this insightful episode, host Adam Peek sits down with Alex Bullock, Business Development Manager at Omet, during the Label Expo to delve into the advanced features and capabilities of Omet's printing technologies. Broadcasting live from the Omet Innovation Center in Chicago, Adam and Alex provide a deep dive into the versatility, efficiency, and innovative designs that set Omet's machines apart in the world of printing and packaging.Adam highlights the ease of transitioning between different printing jobs on Omet's presses, emphasizing the recent demo they saw which showcased switching from prime pressure-sensitive labels to shrink sleeves within a short time. Alex elaborates on how Omet's patented vision system and other technological advancements contribute to reduced waste, increased productivity, and significant cost savings. They also touch on the value of Omet's local US support and parts center, which offers a reassuring level of service and maintenance to North American clients.Key Takeaways:* Flexibility and Customization: Omet's platforms offer exceptional flexibility, capable of efficiently managing a wide range of printing tasks from pressure-sensitive labels to shrink sleeves and even folding cartons.* Innovative Technology: The patented vision system and other advanced features ensure precise registration and tension control, facilitating quick changeovers and minimized waste.* Local Support: Omet boasts a strong US presence with a localized support center and spare parts facility in Chicago, providing timely and efficient service to their North American customers.* Sustainability and Efficiency: The company's cutting-edge technology helps in reducing material waste and operating costs, aligning with modern sustainability goals.* Future-ready Solutions: Omet's platforms are designed for scalability and future integrations, allowing customers to add new capabilities as their business needs evolve.Notable Quotes:* "We don't build every single line the same. We are very customizable thanks to our patented vision system." - Alex Bullock* "The advantage is, you know, less material, less waste." - Alex Bullock* "At the end of the day, productivity and getting material out to the customer's final labels is all that matters." - Alex Bullock* "Omet is probably the most operator-friendly platform in the market." - Alex Bullock* "Our technicians are local in Chicago, you have direct flights, anywhere in the US." - Alex BullockResources:* Omet's Website: omet.com* Adam Peek's LinkedIn Profile: Adam Peek on LinkedIn* Label Expo: Label Expo* TLMI (Tag and Label Manufacturers Institute): TLMIDiscover the transformative technologies that are reshaping the printing and packaging industry by tuning into this episode. Stay updated for more enlightening content and deep dives into the world of innovative solutions. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Jan de Roeck is the Marketing Director for Industry Relations and Strategy at Esko. With numerous years of experience in the corporate marketing team, Jan specializes in public relations and serves as a storyteller for Esko. He is highly knowledgeable about the packaging and label industry, focusing particularly on the interaction between consumers and packaging. Jan's role encompasses the automation of pre-press operations, workflow improvements, and the integration of innovative technologies, including AI, to streamline processes for brand owners and converters alike.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this vibrant episode of the People of Packaging Podcast, host Adam Peek sits down with Jan de Roeck, the Marketing Director for Industry Relations and Strategy at Esko, live from Label Expo in Chicago. They delve into the importance of packaging and labels within the consumer journey and the steps Esko is taking to modernize and automate these processes. Jan shares insights on the integral role packaging plays in consumer experience and the need for efficiency to adapt to changing consumer behaviors.Expanding on Esko's contribution, Jan talks about the various tools and innovations developed by Esko to simplify the pre-press stage for converters. Highlighting the cultural shift towards more agile and automated solutions, he reveals some fascinating advancements including the use of AI to optimize label layouts, streamline color management, and even calculate carbon footprints. Esko is pioneering efforts to make the tedious steps in label and packaging manufacturing more efficient and consistent, ensuring better outcomes for both brands and consumers.Key Takeaways:* Role of Packaging in Consumer Experience: Packaging is not just a container but a crucial part of the consumer experience, influencing purchase decisions and brand loyalty.* Automation and Efficiency in Pre-Press: Esko focuses on removing inefficiencies in the pre-press stage, providing tools for better workflow automation, color management, and PDF editing specifically tailored for the label and packaging industry.* AI in Packaging: AI plays a significant role in improving efficiency and accuracy, with Esko developing AI-based tools like Phoenix for optimizing label layouts and new prototypes for reverse-engineering color profiles and calculating the carbon footprint.* Cross-Industry Integration: Esko's association with X-Rite and Pantone highlights the interconnected nature of the industry, aiming to maintain color consistency and quality from the brand owner to the final printed product.* Consumer Influence: The ever-changing consumer preferences demand shorter print runs and faster turnaround times, driving the need for innovative solutions to adapt quickly and efficiently.Notable Quotes:* "Packaging plays an instrumental role in this process, not only in the buying journey but also afterwards consuming the product and then getting rid of waste." - Jan de Roeck* "Our product is never the end product that comes off of a printing press. It is always what I would call a half product. It serves a bigger purpose." - Jan de Roeck* "We created a bit of an innovation lab setup where we can already show such prototypes to people that ask us the question, 'What are you doing with AI?'" - Jan de Roeck* "As human beings, no way you can handle all of these variables and then still do a good job at coming up with the most efficient one." - Jan de Roeck* "We suck at telling stories and we need to get better at it, because stories are a way to connect, and we gravitate towards really good stories." - Adam PeekResources:* Esko Website* LinkedIn - Jan de Roeck* X-Rite* Pantone* Phoenix: AI-based tool for optimizing label layoutsIntrigued by the conversation? Don't miss out on the full episode to gain deeper insights into the evolving packaging industry and hear more compelling stories and innovative initiatives from the experts at Esko. Stay tuned for more enlightening episodes from the People of Packaging Podcast! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Steve Lynn: Steve Lynn is the Director of Labels and Packaging for Durst North America. Originally from Northern England, he has over 25 years of industry experience in inkjet technology. Having served in the Air Force and worked with various companies in the inkjet sector, Steve has been part of the Durst team for seven years. Over this period, he has notably focused on introducing and expanding innovative labeling and packaging solutions in the North American market.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode, Adam Peek visits the Durst booth at a trade show to talk with Steve Lynn, Director of Labels and Packaging for Durst North America. The conversation delves into the evolution of digital inkjet printing technology, the rise of hybrid printing solutions, and the latest advancements that Durst is bringing to the market to help converters enhance their operations and product quality.Steve shares his extensive background in the inkjet industry and highlights Durst's impressive development of 1200 dpi printers and the strategic partnership with Omet to deliver superior hybrid printing technology. They explore the features of Durst's modern hybrid label press, including its versatile configurations and AI-driven quality control systems. Steve also underscores the company's initiatives to overcome common industry challenges, including the production of shrink sleeves and in-mold labels, emphasizing Durst's commitment to advancing the printing sector with innovative and customer-focused solutions.Key Takeaways:* Hybrid Printing Technology: Durst, in collaboration with Omet, has developed hybrid label presses that combine digital and flexo printing, offering high-speed, high-quality outputs.* AI Integration: The Hawk AI system uses artificial intelligence to monitor and correct printing defects in real-time, ensuring consistent quality and reducing reliance on operator skill.* Innovative Solutions: Durst's presses can handle a variety of materials, including pressure-sensitive labels, shrink sleeves, and in-mold labels, demonstrating their versatility in the market.* Performance Metrics: The Durst Analytics tool provides live data on press performance, helping users optimize operations and reduce waste.* Customer-Centric Approach: The focus on delivering solutions that meet converters' needs ultimately aims to help them produce superior quality products for their customers.Notable Quotes:* "If you can't beat them, join them." - Steve Lynn on his move to Durst* "How do you make these things as easy to run as possible?" - Steve Lynn on operational challenges* "We have a camera system that will keep them in super tight registration." - Steve Lynn on the precision of hybrid printing* "The Hawk AI feature will be inspecting print and making corrections to keep print quality in perfect condition at full speed." - Steve Lynn on AI integration* "We feel we've cracked shrink printing at 262 feet a minute." - Steve Lynn on Durst's capabilitiesResources:* Durst North America: Website* Omet: WebsiteDon't miss this insightful episode where cutting-edge technology meets practical applications in the packaging industry. Tune in to hear more about how innovations at Durst are making a significant impact on printing solutions and what might be coming next in this rapidly evolving field! Stay tuned for more enlightening content from our series. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Mel Bishop III is the Global Market Manager and Vice President of Sales for North America at Actega. Mel has over 20 years of experience in the printing and labels industry, providing strategic oversight and guiding market development globally, including North America, EMEA, Asia Pacific, China, and Brazil. With a background rooted in Charlotte, North Carolina, Mel is focused on innovative and sustainable solutions in packaging, particularly in the realm of label inks and their role in recycling processes.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Mel Bishop III is the Global Market Manager and Vice President of Sales for North America at Actega. Mel has over 20 years of experience in the printing and labels industry, providing strategic oversight and guiding market development globally, including North America, EMEA, Asia Pacific, China, and Brazil. With a background rooted in Charlotte, North Carolina, Mel is focused on innovative and sustainable solutions in packaging, particularly in the realm of label inks and their role in recycling processes.Episode Summary:In this insightful episode of the People of Packaging Podcast, host Adam Peek dives into the world of sustainable packaging with guest Mel Bishop III from Actega. Broadcasting live from Label Expo 2024, the discussion revolves around the global strategies for labels and the groundbreaking innovations Actega is pioneering in the field of sustainability.Throughout the episode, Adam and Mel explore the significance of UV primers in the recycling process and how Actega's new wash-off UV primer can drastically reduce the negative impact of ink on plastic recycling. Mel provides an in-depth explanation of how this technology works and its importance in maintaining the value of recycled materials. With over two decades of experience in the industry, Mel also touches on the broader challenges and responsibilities of sustainability in packaging and the importance of low migration inks for food safety.Key Takeaways:* Innovative UV Primer Solutions: Actega's new UV wash-off primer bond ink to the primer, ensuring they separate cleanly from plastic during recycling without contaminating the wash solution.* Sustainability Focus: Actega prioritizes sustainability from its parent company down to all divisions, striving to minimize the negative impact on recycling processes and maintain the circular economy.* Low Migration Inks: Mel highlights the significance of low migration UV inks in reducing potential contamination in food packaging, pushing the boundaries for safer, more sustainable solutions.* Global Strategy and Market Growth: Mel expands on Actega's global strategy, addressing market needs across North America, EMEA, Asia Pacific, and beyond, with a focus on innovative labels.* Interdisciplinary Efforts: The episode underscores the collaboration between chemists and market strategists at Actega to drive forward-thinking, responsible packaging solutions.Notable Quotes:* "At the heart and soul of that is it's not sexy, like you said. It's like what we really do is sustainability." - Mel Bishop III* "Our goal is to minimize or impact the recycling in a negative way as best as possible." - Mel Bishop III* "We came up with a very unique solution. In sustainability at Altana and Actega, we actually have low migration in that because we think about that responsibility to people touching it." - Mel Bishop III* "We've got a great R and D team and it's minimizing that impact. We came up with a very unique solution." - Mel Bishop III* "From what we did, the raw material selection created what I think is the cleanest ink system for narrow web flexibles on the market." - Mel Bishop IIIResources:* Actega - www.actega.com* Label Expo 2024 - Highlights and innovations discussed during the show.For more expert insights on sustainable packaging solutions and to hear directly from industry leaders like Mel Bishop III, tune into the full episode and stay tuned for more enlightening content from the People of Packaging Podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

In this lively packaging-focused episode from September 9, three leading voices in the field—Evelio Mattos, Cory Connors, and Adam Peek—share the latest trends and controversies in the world of packaging. Cory Connors, known for his "Sustainable Packaging Podcast," and Adam Peek from "People of Packaging Podcast," join Evelio Mattos, host of "Packaging Unboxed," to explore hot topics in the industry, including a lawsuit against Hershey's and Capri Sun's bold marketing moves. The episode kicks off with some light-hearted banter before diving into the main stories. The discussion on Hershey's addresses a significant lawsuit about misleading packaging, where the trio debates the expectations versus reality in product presentation. They express concerns over what a ruling in favor of the plaintiff might imply for the broader packaging industry. Following that, the hosts turn their attention to Capri Sun, spotlighting Capri Sun's experiment with selling entire pallets directly to consumers and their controversial switch to plastic bottles from their iconic pouches. The hosts examine the marketing genius behind such moves and their implications for the brand and consumers. Lawsuit Against Hershey's: The hosts discuss the $5 million lawsuit against Hershey's for allegedly misleading packaging of Reese's Peanut Butter Cups during Halloween. They emphasize the importance of accurate product representation to avoid legal repercussions and maintain consumer trust. Capri Sun's Marketing Strategy: Capri Sun's decision to sell pallets of pouches and the introduction of plastic bottles spark a debate. The move is seen as a brilliant marketing strategy despite its potential environmental impact. Sustainable Packaging Innovations: Cory Connors talks about upcoming discussions at the London Packaging Week on maintaining high-end packaging while ensuring sustainability. Specific innovations include Bailey's paper bottles and Guinness' recyclable nitro injectors. Consumer Expectations and Packaging Design: The episode highlights the need for brands to consider consumer perceptions and potential legal vulnerabilities when designing packaging. Networking in Packaging: Adam Peek underscores the importance of leveraging social networks to solve industry challenges, citing his recent experiences with Western Michigan University and Green Blue. Cory Connors: "I think they aren't very accurate as to the description on the packaging. They're kind of more of a ghost-shaped blob of chocolate and peanut butter goodness." Adam Peek: "It would be insane for somebody to be like, I am suing Project Hive Pet Company because this did not contain any of these actual berries." Evelio Mattos: "If you're out there, if you're designing packaging and you're putting your product on there, consider stupid people. Right. You've got to design for the stupid." Cory Connors: "How can packaging be sustainable and still be desirable by our customers? That's exactly the kind of topic I enjoy." Adam Peek: "It's crazy how when you're unafraid to just ask questions, you can build a network so that you can get these questions answered really quickly." Stay tuned for more insightful episodes featuring the latest trends, debates, and innovations in the packaging industry. Tune in next week to hear about Cory's experiences at London Packaging Week and Adam's presentation at Label Expo. Don't miss out on valuable insights that can help you stay ahead in the packaging world!

About the Guest(s):Anthony Memme: Anthony Memme is the Digital Print Manager at Atlantic Packaging, with a storied career spanning over three decades in the printing industry. Beginning his journey straight out of university, he's worked at notable organizations such as SGSco before joining Atlantic Packaging. Anthony holds a background in graphic communications and management from Ryerson University (currently Toronto Metropolitan University). His extensive experience in both digital and traditional printing methods allows him to offer deep insights into the evolving landscape of the packaging industry.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Welcome to another insightful episode of the People of Packaging podcast, hosted by Adam Peek. In this episode, Adam sits down with Anthony Memme, the Digital Print Manager at Atlantic Packaging. Tune in as they delve deep into the transformative world of digital printing, especially its application in direct-to-corrugated technology. Anthony shares his wealth of experience gathered over 30 years in the printing industry—spanning from the traditional methods to the exciting advancements in digital printing.Throughout the conversation, Adam and Anthony explore the numerous benefits of digital printing over conventional methods, highlighting its agility, quality, and sustainability. With keywords like sustainability in packaging, corrugated digital print, and print quality improvements, the episode enriches listeners with practical insights on how brands and marketers can leverage digital printing technology for more efficient and sustainable operations. Anthony also shares intriguing stories about Atlantic Packaging's innovation journey, including their commitment to manufacturing quality paper products without cutting down a single tree since 1945. This episode is packed with actionable advice and fascinating examples that will be immensely valuable to anyone interested in the future of packaging and digital printing.Key Takeaways:* Versatile Printing Solutions: Digital printing allows for greater agility, enabling quicker changes to graphics and customization for brands, which is proving critical in a fast-paced market environment.* Quality Advancements: Technologies such as Durst's water-based ink print with digital primers have significantly improved print quality on both coated and uncoated corrugated boards.* Sustainability: Digital printing stands out for its minimal waste generation, lower chemical usage, and lack of need for extensive tooling, aligning with green objectives.* Future of Printing: The future of digital printing involves not just innovations in ink technology but also advancements in digital finishing and die-cutting processes.* Market Applications: The flexibility and quality of digital print make it particularly appealing for modern retail and marketing campaigns, enhancing customer engagement through vibrant, varied packaging.Notable Quotes:* "The digital print market, especially directly onto corrugated, has evolved much faster than I anticipated."* "One of the key advantages of digital printing is allowing customers to be agile and adaptable to market demands."* "We have yet to cut a single tree for our paper manufacturing since Atlantic Packaging's inception in 1945."* "The Durst SPC water-based printer achieved a level of quality that rivals traditional litho printing."* "In the world of sustainability, digital printing minimizes waste, setup time, and the use of harmful chemicals."Resources:* Anthony MMemmeemmi LinkedIn: * Atlantic Packaging: Visit Atlantic Packaging* Durst Printing Technology: Durst SPC Digital PrinterWe hope you enjoyed this informative episode! Stay tuned for more enlightening content as the People of Packaging podcast continues to explore the fascinating world of packaging technology and innovation. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

You can go get the Google Plastic Free Packaging guide for free!Connect with Miguel on LinkedIn!About the Guest(s):Miguel Arevalo is a distinguished member of Google's packaging team. With extensive expertise in sustainable packaging solutions, Miguel has significantly contributed to Google's transition to plastic-free packaging. His role involves collaborating with various partners and leveraging innovative materials to create environmentally friendly packaging solutions. He has been a pivotal figure in Google's efforts to share their sustainable practices through comprehensive guides and open-source collaborations.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this insightful episode, the hosts Evelio Mattos, Adam Peek, and Cory Connors dive into the innovative world of sustainable packaging with special guest Miguel Arevalo from Google. The conversation unfolds around Google's transition to plastic-free packaging, highlighting the efforts, challenges, and triumphs experienced along the journey. Listeners will get an inside look at how one of the world's leading tech companies leverages sustainability to impact not just their products but the industry as a whole.The episode begins with the hosts discussing recent trends and exciting news in the packaging industry, setting the stage for Miguel Arevalo to introduce Google's groundbreaking plastic-free packaging initiative. Keywords like "sustainable packaging", "Google packaging", and "plastic-free" are intricately woven throughout, painting a vivid picture of the meticulous processes and innovative strategies employed by Google's packaging team. From selecting the right materials to ensuring recyclability and collaborating with advanced mills, the episode offers a deep dive into the meticulous attention to detail and forward-thinking that defines Google's approach to sustainability.Miguel shares valuable insights around the various technical and logistical issues tackled throughout the project. He delves into the specifics of material selection, advancements in UV varnishes, and the backward compatibility with existing recycling technologies. The narrative is bolstered by examples, including partnerships and contributions from industry giants like Veritif and Shandong Kylie, offering listeners a comprehensive guide on achieving similar sustainable packaging feats. This episode is a treasure trove of knowledge, especially for brands keen to adopt and adapt sustainable practices within their own packaging systems.Key Takeaways:* Google's Plastic-Free Transition: Learn about Google's comprehensive approach to eliminating plastic from its packaging, focusing on sustainability and innovation.* Material Selection and Innovation: Discover the meticulous process behind choosing the right materials and collaborating with advanced mills like Veritif and Shandong Kylie.* Sustainable Partnership and Collaboration: Understand the importance of partnerships in the journey towards sustainable packaging solutions.* End-of-Life Considerations: Gain insights into how Google ensures that its packaging is easily recyclable and environmentally friendly at the end of its lifecycle.* Technical Advancements in UV Coatings: Explore the advancements and ongoing research in UV coatings that make them a viable and sustainable option for packaging.Notable Quotes:* "At the end, convenience is key. It's very hard to try to change the behavior. And consumers will not be able to distinguish if this is a plastic or if this is a paper." – Miguel Arevalo* "We aim for progress, not perfection, in a way. So we wanted to make sure that we're taking the right steps toward a much better solution." – Miguel Arevalo* "This is a complete departure because there it's texture. You can see the recycled fibers in there." – Adam Peek* "Our main goal was if they have everything that they can get from the box, you can put it in the recycle bin and make sure it can become something else in the future." – Miguel Arevalo* "Let's make it evidently something that you can see and say, yes, this is something that should go in the paper recycle bin." – Miguel ArevaloResources:* Google Blog: Google's Plastic-Free Packaging Guide is available for download, along with an informative video detailing their sustainable packaging journey.* Western Michigan University: For those interested in the technical aspects of recyclable and repulpable coatings, check out the resources at WMU's recycling testing center.Stay tuned and listen to the full episode to dive deeper into the future of packaging sustainability with insights from Google's innovative journey. For more exciting and informative episodes, make sure to subscribe to our podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s): Miguel Arevalo: Miguel Arevalo is a prominent figure in the packaging industry, currently working with Google's packaging team. He has made significant contributions to sustainable packaging solutions and is an advocate for plastic-free packaging. Miguel's work focuses on creating eco-friendly packaging designs that enhance the consumer experience while meeting environmental goals. He has shared his expertise at various industry events and is known for fostering innovation in sustainable materials and processes. In this episode of Packaging Today, Evelio Mattos, Adam Peek, and Cory Connors host a compelling discussion with Miguel Arevalo from Google's packaging team. As they dive into the world of sustainable packaging, the hosts explore Google's transition to plastic-free packaging, emphasizing eco-friendly practices and innovations. Miguel shares insights on the collaborative efforts that led to this achievement and the importance of making sustainable choices in packaging. Throughout the episode, core themes such as sustainable packaging solutions, the role of Google Maps and its plastic-free packaging, and the challenges and triumphs of transitioning to eco-friendly materials are discussed. Miguel highlights the importance of creating a memorable unboxing experience while ensuring packaging is easily recyclable. He also discusses how Google leveraged partnerships and technological advancements to achieve their goals. The conversation touches on the broader implications of sustainable packaging for other brands and industries. Google's transition to plastic-free packaging involved a collaborative effort and innovative solutions. The new packaging focuses on creating a memorable unboxing experience with textures and sounds that emphasize recyclability. Google has made their plastic-free packaging guide available for other brands to use, promoting widespread sustainability. Advanced sorting technologies and improved materials are crucial for enhancing recyclability and reducing contamination in recycling streams. Sustainable packaging requires continuous innovation and collaboration within the industry to achieve progress, not just perfection. "Our team does an amazing job to make that work. It takes a village and we have an amazing team." – Miguel Arevalo "Consumer convenience is key. Our main goal was to have packaging that can easily be recycled by anyone, anywhere." – Miguel Arevalo "We believe that we all are in this boat together. It's about what everyone can be able to do, not just Google." – Miguel Arevalo "We aim for progress, not perfection, in our sustainable packaging journey." – Miguel Arevalo Google Blog: Plastic-Free Packaging Guide Western Michigan University Recycling Testing Center Miguel Arevalo on LinkedIn

Hear all about what the team at US Plastics Pact is doing and check out their Roadmap 2.0Thanks to CEO Jonathan Quinn for joining the Packaging Today show! Follow him on LinkedInAbout the Guest(s):Jonathan QuinnJonathan Quinn serves as the Chief Executive Officer of the US Plastics Pact. With a rich background in flexible packaging, Jonathan has consistently demonstrated his commitment to advancing a circular economy for plastics. He spearheads initiatives aimed at fostering collaboration across the value chain to enable sustainable and impactful solutions in the plastic industry.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging and information-packed episode of Packaging Today, hosts Evelio Mattos, Adam Peek, and Cory Connors sit down with Jonathan Quinn, the CEO of the US Plastics Pact, to delve into the complex and pressing issues surrounding plastic recycling and sustainability. As industries worldwide grapple with creating a circular economy, Jonathan sheds light on his organization's goals, challenges, and the integral role of consumer participation in achieving these targets.The conversation spans a broad spectrum of topics, from innovative strategies to increase recycling rates to the intricate balance between cost-effectiveness and sustainability. Discussing the US Plastics Pact's roadmap, Jonathan explains the importance of transparency, collaboration, and continuous improvement in the battle to enhance recycling infrastructure and reduce plastic waste. Key issues such as the role of big oil in funding recycling initiatives, the feasibility of compostable plastics, the urgency of achieving 2025 targets, and the shifting landscape towards sustainable packaging are thoroughly examined.Key Takeaways:* Collaboration is Key: The US Plastics Pact brings together all elements of the value chain, including plastic producers, packaging companies, brand owners, and municipal solid waste managers, to enable a circular economy.* Transparency and Accountability: Annual reporting and public acknowledgment of progress (or lack thereof) are critical to building trust and driving improvements towards sustainability goals.* Focus on Consumer Education: Consumer understanding and participation are crucial in navigating the complexities of plastic recycling and achieving broader environmental targets.* Financial Investment is Necessary: Real progress requires significant financial investments from all stakeholders, including potential contributions from big oil companies.* Adaptation and Realistic Goals: While ambitious targets like 2025 set a framework, continuous and transparent progress toward long-term milestones like 2030 is essential for sustainable impact.Notable Quotes:* "At the end of the day, we're nothing without each other. We're all in this together." - Jonathan Quinn* "Progress is the key to it all… and accelerated progress." - Jonathan Quinn* "The pact is going to be an organization based on science, fact, and actions, not words." - Jonathan Quinn* "It's not just about enabling products to be recyclable; they actually have to be recycled." - Jonathan Quinn* "We need to show improvement and make clear, transparent progress towards the ultimate goal of a plastic circular economy." - Jonathan QuinnResources:* US Plastics Pact Website: https://usplasticspact.org* - For more information and how to become an activator.* Jonathan Quinn on LinkedIn: Jonathan QuinnStay tuned and listen to the full episode to gain deeper insights from the experts and keep abreast of the latest trends and challenges in sustainable packaging. Remember to follow the show for more enlightening discussions on packaging today. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s): **Adam Millman and Danny Neeson** are the co-founders of De Nada Tequila, a pioneering brand in the spirits industry, particularly known for being the first to package tequila in aluminum containers. Both Adam and Danny hail from the New York City area and met at Tulane University. Their entrepreneurial journey began with a sustainable clothing line called "Pine Outfitters." They are passionate about creating high-quality, sustainable products and have deep roots in sustainability-focused business practices.Check them out at DeNadaTequila.com Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary: In this engaging episode, Adam Peek interviews Adam Millman and Danny Neeson, co-founders of De Nada Tequila, to dive deep into their journey from college entrepreneurs to pioneering the first aluminum-packaged tequila brand. The conversation starts with their backgrounds and how they met at Tulane University, where their mutual interest in sustainability and business ideas took root. They discuss their first business venture, Pine Outfitters, which utilized recycled materials for clothing, setting the stage for their future endeavors in sustainable product development. The episode delves into the intricacies of developing De Nada Tequila, highlighting the challenges and innovations that came with sourcing high-quality, additive-free tequila and packaging it in an environmentally conscious way. Adam and Danny elaborate on their choice of aluminum packaging, emphasizing its sustainability benefits such as lower carbon emissions, lightweight nature, and ease of recycling. This focus aligns with their brand ethos of promoting sustainability and quality. The engaging conversation also touches on the benefits of aluminum in lifestyle scenarios, such as poolside enjoyment and its protective properties for the product. Key Takeaways: - Sustainable Entrepreneurship**: Adam and Danny's journey from a sustainable clothing line to creating an eco-friendly tequila brand. - Innovative Packaging**: The decision to use aluminum packaging for tequila, highlighting its sustainability and practical benefits. - Additive-Free Tequila**: The importance of crafting tequila without additives and the processes involved in maintaining quality. - Market Impact**: How De Nada Tequila's unique packaging and sustainable practices are influencing the spirits industry. - Future Plans**: Insights into De Nada Tequila's distribution plans and aspirations for wider market presence. ### Notable Quotes: 1. "We felt there was no tequila in the market that stood for craftsmanship and sustainability and our ethos as well." - Danny Neeson 2. "Aluminum is infinitely recyclable... It also lowers emissions considerably when you think about the entire value chain." - Adam Millman 3. "Sip in the right direction. We want to make as many improvements as possible to move our brands and the industry in the right path." - Adam Millman 4. "It took a few years in the market and developing De Nada to kind of get a sense of where we were at... and what our brand ethos stood for." - Danny Neeson 5. "We believe we want our bottles to be enjoyed in the areas in nature that people enjoy them in." - Adam Millman This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Brian Davis is a seasoned packaging engineer with over 20 years of experience in the industry. A Michigan State University alum, Brian specializes in foam packaging and has recently transitioned his expertise to the aerospace sector, designing packaging for aerospace components. Originally from Detroit, Michigan, Brian now resides in Orlando, Florida, where he continues to contribute to innovative packaging solutions.Episode Summary:In this engaging episode of Packaging Today, hosts Adam Peek, Evelio Mattos, and Cory Connors are joined by packaging engineer Brian Davis. The conversation kicks off with light-hearted banter about their YouTube channel and humorous anecdotes about sustaining a podcast amid various restrictions. They then delve into significant discussions on foam packaging, sustainable packaging alternatives, and the real-world challenges companies face in achieving their sustainability goals.The episode offers invaluable insights into the packaging industry's efforts to move away from polystyrene towards more sustainable materials like molded pulp and mycelium-based alternatives. Brian shares his expertise on the intricacies of foam packaging and highlights the complexities of implementing reusable plastics as a more sustainable option. The hosts also discuss industry trends, including the National Restaurant Association's focus on sustainable packaging, and touch upon major brands like Mars and Unilever struggling to meet their 2025 sustainability targets.Key Takeaways:* Sustainable Packaging Trends: The episode covers the National Restaurant Association's recent focus on sustainable packaging, especially the transition away from polystyrene.* Challenges in Achieving Sustainability Goals: Discussion on major brands like Mars and Unilever acknowledging their struggles to meet 2025 sustainability packaging targets.* Foam vs. Alternative Materials: Brian Davis provides a detailed comparison between expanded polystyrene (EPS) and more sustainable alternatives such as molded pulp and plastic crates.* Reusability and Market Adoption: Insights into the challenges and benefits of moving from single-use wooden crates to reusable plastic crates in different regions of the USA.* Composting Challenges: An in-depth look at the practical difficulties of compostable packaging, including the requirements for high-temperature commercial composting facilities.Notable Quotes:* Brian Davis: "You can't recycle expanded polystyrene in a regular recycle stream; it has to be recycled by the manufacturer."* Adam Peek: "The answer is not always moving away from plastic to a paper-based alternative. That's not always the right answer."* Cory Connors: "These EPR laws are going to force restaurants to stop using styrofoam or polystyrene if you're technical, for to-go containers."* Evelio Mattos: "When it comes to targets, what's real? What do you think is realistic? And do you have any clients that are going through this?"* Brian Davis: "The logistics of getting it from the supplier to the warehouse takes time and less people are willing to make that leap. It's hard to get some traction going initially."Resources:* Brian Davis on LinkedIn - Connect with Brian for insights and expertise on packaging engineering.* National Restaurant Association - Explore the latest trends in sustainable packaging in the restaurant industry.* Michigan State University - Learn more about their packaging engineering program.* EPS Industry Alliance - Information on the recyclability and benefits of expanded polystyrene.* Compost Manufacturing Alliance - Learn about field testing programs for compostable materials.Stay tuned to Packaging Today for more enlightening discussions on the latest in packaging innovations and sustainability trends. Don't forget to subscribe and join us for our next episode! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

I guess the intro was too steamy for the Google machines to handle…About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Evelio MattosEvelio Mattos is a renowned figure in the packaging design industry, serving as the host of the Packaging Unboxd podcast. With a rich background in packaging innovation and sustainable design, Evelio has earned recognition for his deep insights and forward-thinking approaches to modern packaging challenges.Adam PeekAdam Peek is a dynamic professional in the packaging sector, widely celebrated for his engaging content on sustainable packaging practices. Known for his "Pack Maters" series, Adam brings a wealth of knowledge and experience from his tenure in the industry, constantly pushing the envelope in packaging solutions.Cory ConnorsCory Connors is a sustainable packaging expert and the host of the Sustainable Packaging with Cory Connors podcast. With extensive experience in eco-friendly packaging design and circular economy principles, Cory is dedicated to promoting sustainable practices across the packaging industry.Episode Summary:In this engaging episode of "Packaging Today," hosts Evelio Mattos, Adam Peek, and Cory Connors delve into the nuances of the packaging world, from innovative trends to sustainability challenges. Going off the beaten track, the trio humorously discusses watching intros, social media habits, and the nostalgia of sporting greats like Bo Jackson.Throughout the episode, the conversation navigates through the intricacies of packaging innovation, emphasizing the latest in CPG trends like the Oreo and Coca-Cola collaboration, and the potential benefits and pitfalls of paper-based packaging. The discussion also touches on inventive uses of starch-based packaging materials, such as turning packaging peanuts into adhesives, contrasting current recycling practices with forward-thinking circular solutions. This episode is a treasure trove of insights for packaging enthusiasts, brands, and sustainability advocates.Key Takeaways:* Innovation in CPG: The ongoing trend of collaborations between big brands like Oreo and Coca-Cola demonstrates the necessity for continuous product innovation in a saturated market.* Sustainable Packaging Solutions: Transitioning to paper-based packaging holds potential but also poses challenges in maintaining product quality and managing costs.* Consumer Behavior Insight: The conversation highlights how consumer behavior, such as not using dissolvable or compostable products as intended, impacts the success of sustainable packaging.* Industrial Recycling Processes: The importance of developing industrial recycling systems to handle materials like starch-based peanuts rather than relying solely on consumer-led recycling initiatives.* Engaging Marketing Strategies: Clever marketing campaigns and innovative product releases continue to play a significant role in brand engagement and growth.Notable Quotes:* Evelio Mattos: "There's nothing better than Oreos with ice-cold Coke."* Adam Peek: "The CPG world is hard, and growth is really only happening through product innovation."* Cory Connors: "Let's hope it's in sustainable packaging."* Adam Peek: "We do offer a perspective, but at the end of the day, they're going to make things that are good, and then they're also going to make crystal Pepsi."* Cory Connors: "Educating the consumer is key in making sustainable packaging initiatives successful."Resources:* Oreo & Coca-Cola Collaboration: Link* Sustainable Packaging with Cory Connors Podcast: Link* Packaging Unboxd Podcast: Link* Smart Solve: Link* Dude Wipes Product Info: Link* US Plastics Pact: LinkStay tuned for more insightful discussions and cutting-edge packaging innovations in the next episode of "Packaging Today." Don't forget to subscribe and reach out with your thoughts on sustainable packaging practices! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Make sure you check out the latest sustainability report from Ranpak HERE!About the Guest(s):David Murgio is the Senior Vice President and Chief Sustainability Officer at Ranpak, a company specializing in sustainable packaging solutions. He has a background in corporate law with extensive experience in corporate governance and problem-solving. David transitioned from practicing law to focusing on operations within investment firms before joining Ranpak about six years ago. His role combines his analytical skills and passion for sustainability, allowing him to oversee sustainability initiatives and collaborate across various departments and clients to drive ecological goals forward.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright eBook - How to define sustainable packaging strategies!* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this riveting episode of the People of Packaging podcast, host Adam Peek welcomes David Murgio, Senior Vice President and Chief Sustainability Officer at Ranpak, to discuss the critical role of sustainability in the packaging industry. Bringing a unique perspective from his legal and corporate background, David sheds light on Ranpak's initiatives and the broader implications of environmental stewardship in packaging.Covering topics such as the importance of product protection, the advantages of paper-based packaging, and the ongoing trend of increasing e-commerce, David's insights reflect the innovative strides Ranpak is making toward more sustainable solutions. Listeners will gain a deeper understanding of how simple packaging changes can markedly reduce environmental footprints without disrupting consumer habits or business operations. This episode is a must-listen for anyone interested in sustainable practices and the future of packaging.Key Takeaways:* Importance of Product Protection: Sustainability includes ensuring items are protected during shipping to avoid waste from damaged goods.* Paper-Based Packaging Benefits: Ranpak focuses on using 100% paper-based packaging, which is renewable, biodegradable, and easily recyclable, making it a more sustainable option than many plastics.* End-of-Life Impact: Paper packaging solutions offer significant benefits over plastics in terms of ease of recycling and environmental impact at the end of their lifecycle.* E-commerce and Packaging: The rise in e-commerce increases the need for effective and sustainable packaging solutions that can reduce the plastic footprint.* Sustainability Strategies: Companies can quickly implement paper-based packaging solutions to enhance sustainability without major changes to their products or consumer experiences.Notable Quotes:* "I'm actually a lawyer... It helps in a couple of different ways. First of all, so I was a corporate lawyer, which meant that I worked on these large, sprawling projects that had multiple different facets."* "At Rampack, our focus and our product is so focused on sustainability. I get to lean forward and talk to customers and clients and people like you, Adam."* "Our business at its core is about pushing the sustainability ball up the hill."* "If a packaging system or a packaging configuration doesn't protect the product that you're shipping, it's useless."* "It's just always feels to me that as a society, it's kind of crazy to use a substrate that's going to last hundreds of decades to fulfill an application that has a useful life of a day or two."Resources:* Specright: Specright* Treyac Compass: Learn more at TrayakFor more insightful discussions on packaging sustainability and innovative practices, listen to the full episode and stay tuned for more enlightening content from the People of Packaging podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Sadie Bowler is an enterprising student and co-founder of Sadie B Personal Care, a brand that captures her passion for beauty and personal care, channeled through her experience with hair styling from a young age. With a deep understanding of the beauty industry and its impact on young women, she and her sister Abby Bowler have created a product line tailored to Gen Z girls, focusing on empowering and uplifting messages rather than "fix me" narratives. Sadie is an embodiment of the modern young entrepreneur, balancing her education at the University of Utah with the rigors of running a successful consumer packaged goods company.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode, Adam Peek uncovers the inspiring story behind the launch of Sadie B Personal Care. Sadie Bowler, the brand's co-founder, shares her journey from being an eleven-year-old hairstylist to establishing a personal care brand dedicated to sustainable packaging and positive messaging for Gen Z girls. The discussion delves into the foundation of Sadie B, the significance of responsible entrepreneurship, and the sisters' recent milestone of breaking into Target stores.Sadie Bowler discusses the unique approach of creating product lines catering to different lifestyles of young women – the go-getter, adventurer, athlete, and creator. These products, while underscored by salon-quality formulations, reject harmful beauty standards and promote a message of self-acceptance and empowerment. Another focal point of the conversation centers around sustainable practices in packaging, reflecting the brand's commitment to environmental responsibility and aligning with the expectations of conscientious consumers.Key Takeaways:* Sadie B Personal Care was founded to fill a market gap with positive and empowering messaging for young women in the beauty and personal care industry.* The brand offers salon-quality products segmented into four lifestyle-oriented lines that cater to the diverse routines of Gen Z girls.* Sadie B has made sustainability a core aspect of its brand identity, using recycled plastics for packaging and aiming for B Corp certification.* Their success story includes being lifted up by the entrepreneurial community of Utah and mentors like Davis Smith, culminating in securing a spot at over 500 Target stores nationwide.* The brand aims to change the landscape of personal care in girls' bathrooms to a more uplifting and supportive environment.Notable Quotes:* "And so we combined our passions and started Sadie B personal care." – Sadie Bowler* "Target awarded us business in July of 2023. And we just launched, have been on shelves for about five weeks in over 500 stores nationwide." – Sadie Bowler* "And I felt like it was began to take a toll on my mental health." – Sadie Bowler (On messages from the beauty industry)* "It's like no wonder these brands aren't speaking to our needs and to what we care about." – Sadie Bowler* "You know, we expect them of our, the brands that we use. And so we wanted to make a brand that met our standards." – Sadie Bowler (On clean ingredients and sustainable packaging)Resources:* Sadie B Personal Care website: Sadie B Co* Purchase Sadie B products at Target or target.com* Connect with the host Adam Peek and learn more about packaging through his book "Packaging Peaks" and by following the packaging shows "Sustainable Packaging with Corey Connors" and "Packaging Unboxed" with Avi Mato.We invite you to listen to the full episode for a more in-depth understanding of Sadie Bowler's entrepreneurial story, Sadie B's commitment to sustainability, and how the brand is challenging the status quo in beauty and personal care. Stay tuned for more enlightening content that unfolds the stories behind the people shaping the packaging industry. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Adam Peek is a renowned expert in the packaging industry, known for his engaging discussions on the People of Packaging podcast. He works at Meyers Printing as a Senior Vice President and is passionate about sustainability and innovation in packaging.Cory Connors is the host of the Sustainable Packaging podcast and an influential figure in the packaging sector, widely respected for his expertise in sustainable packaging solutions. He is dedicated to promoting eco-friendly practices within the packaging industry.Evelio Mattos (although not present in this episode) is a key member of the Packaging Today team. He is known for his dynamic approach and insightful commentary on the packaging unboxed Youtube channel, a masterclass series focused on packaging design and sustainability!About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Dive into another exciting episode of "Packaging Today" with hosts Adam Peek and Cory Connors, as they navigate the bustling world of the packaging industry. This episode, marked by the absence of co-host Avelio Matos, delves into the significance of trade shows and how companies can maximize their presence. Expect a mix of humor, personal anecdotes, and professional insights that keep the conversation engaging and informative.Adam and Cory emphasize the importance of presence—both in person at trade shows and online via social media. They share strategies for effectively engaging with attendees, how the power of social media amplifies physical presence, and why planning events outside of trade shows can significantly benefit businesses. The hosts also reflect on the need for a strategic approach to exhibiting and how leveraging partnerships can create significant exposure. Listeners get a well-rounded understanding of not just participating in, but excelling at industry events like PacExpo and London Packaging Week.Key Takeaways:* Maximize Trade Show Presence: Going beyond just exhibiting by promoting your booth through social media and hosting side events.* Digital and Physical Presence: The synergy between social media and in-person engagement can greatly amplify brand visibility.* Importance of Planning: Success at trade shows often lies in detailed preparation and creating attractional reasons for attendees to visit your booth.* Value of Partnerships: Collaborating with influencers or industry insiders can significantly boost your reach.* Personal Connection: Trade shows are prime opportunities to strengthen personal relationships and foster new ones.Notable Quotes:* Adam Peek: "You can't just be on social media and expect for great things to happen. Not in our industry."* Cory Connors: "The value comes when you can create new, real relationships in person."* Adam Peek: "There's no shame in partnering with people like us to help drive attention and traffic to your booth."* Cory Connors: "Preparation and communication are key to a successful trade show."* Adam Peek: "The connection between digital and social and in-person can be really powerful."Resources:* Adam Peek on LinkedIn* Cory Connors on LinkedIn* Sustainable Packaging Podcast* People of Packaging Podcast* PacExpo - Noted as a major trade show.* London Packaging Week - Another significant event mentioned.* Spec Right - Referenced as a great example of effective trade show presence.Stay tuned for more insights and tips from "Packaging Today" as our hosts return with Avelio Matos. Don't miss the full episode to learn how you can excel at your next trade show appearance and make the most out of your packaging industry events! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Evelio Mattos, Adam Peek, and Cory Connors are prominent figures in the packaging industry. Evelio Mattos is a seasoned packaging designer and innovator. Adam Peek is known for his work in packaging sales and as a speaker on modern packaging solutions. Cory Connors has deep expertise in sustainable packaging and waste management. Together, they host informative discussions on current trends and challenges in the packaging sector.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this episode of "Packaging Today," Evelio Mattos, Adam Peek, and Cory Connors dive into the complexities of sustainable packaging. The show kicks off with a playful banter about the contemporary issues faced by the packaging industry. From conspiracy theories at the Denver airport to the potential banning of single-use plastics, the episode offers a dynamic mix of humor and serious discussions on important packaging topics.A key focus of the conversation revolves around the environmental impact of different packaging materials. The hosts discuss recent legislative attempts to curb plastic use in New York, scrutinize the switch from air pillows to paper by Amazon, and delve into the potential of bioplastics derived from seaweed and algae. They emphasize the importance of considering various factors like material efficiency, cost, and recyclability when evaluating packaging solutions. Their discussion is enriched with expert insights and lively debates, making this episode a must-listen for anyone interested in the future of sustainable packaging.Key Takeaways:* Legislative measures to reduce single-use plastics are complex and often politically charged, requiring a balanced approach to industry needs and environmental concerns.* Amazon's shift from plastic air pillows to paper void fill raises questions about material efficiency, cost, and environmental impact.* Sustainable packaging solutions necessitate a delicate balance between protecting the product, lowering the carbon footprint, and ensuring recyclability.* Innovative bioplastics from seaweed and algae show promise, but their large-scale environmental impact and practicality need thorough evaluation.* Consumer education and realistic expectations are crucial in the transition to more sustainable packaging options.Notable Quotes:* Evelio Mattos: "It's easy to scare people one way or the other, whether it's pro plastic or against plastic, it's all the packaging's fault."* Adam Peek: "What's the alternative for barbecue sauce right now? Like, it's not like the plastic lobbyist. It's that there's not really an alternative."* Cory Connors: "The future of sustainability, as far as I can tell, it's the bare minimum packaging being used and something that is fully recyclable."* Adam Peek: "I'm not concerned with that as a seaweed, you know, as somebody interested in that. We need to be careful not to bring non-native species in."* Cory Connors: "Every one of these things is going to have somebody on the other side saying always."Resources:* Amazon Packaging Policy Update* Sway* Notpla* Aurora Landsberg* Scotch Cushion LockDon't miss this engaging episode of "Packaging Today," where Evelio Mattos, Adam Peek, and Cory Connors delve into the latest trends and challenges in sustainable packaging. Be sure to tune in next week for more insightful discussions on the evolving world of packaging. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Lisa Huett is the Director of Sustainability at Pretium Packaging, a leading company in the rigid packaging industry. Lisa has an extensive background in commercial sales and sustainability, having played a critical role in Pretium's acquisition of Alpha Packaging. With over 17 years in the industry, she now leads Pretium's Sustainability and Innovation division, driving the company's efforts towards sustainable packaging solutions and innovations across its 25 plants globally.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode of the People of Packaging Podcast, host Adam Peek welcomes Lisa Huett, the Director of Sustainability at Pretium Packaging. The discussion navigates through Lisa's journey from sales to sustainability and dives deep into the innovative sustainability initiatives at Pretium. They also touch upon global sustainability trends, especially how European Union regulations and practices are influencing strategies in North America. Lisa shares insights into the complexities of packaging materials, lifecycle analyses, and the importance of designing for recyclability.In the detailed conversation, Lisa outlines the significant role that Pretium Packaging plays in sustainable packaging. With 25 plants operating across various countries, Pretium focuses on materials like PET, HDPE, and polypropylene, which have established recycling streams. The episode emphasizes the importance of holistic evaluations for packaging solutions, where data-driven lifecycle assessments (LCAs) are key. This episode is a treasure trove of information for anyone interested in sustainable packaging, offering practical advice and insights for businesses looking to enhance their packaging sustainability.Key Takeaways:* Holistic Approach to Sustainability: Pretium focuses on a full lifecycle analysis of packaging solutions to determine the best materials and practices for sustainability.* Influence of EU Trends: Sustainability trends and regulations from the EU often make their way to the US, and having a presence in both regions helps companies like Pretium stay ahead.* Design for Recyclability: Designing packaging for end-of-life recyclability is crucial, including considering components like labels, adhesives, and inks to avoid contamination of the recycling stream.* Customer Education and Support: Many companies rely on Pretium for guidance on sustainability due to the complexity of regulations and the need for tailored solutions.* Progress Over Perfection: Incremental changes in packaging, such as incorporating PCR and lightweighting, can significantly enhance sustainability without complete overhauls.Notable Quotes:* "I think the LCAs have helped us do that. The issue that we have a lot right now is perception." - Lisa Huett* "Customers want to be more sustainable and comply with legislation, but they just don't know where to start." - Lisa Huett* "You have to be material agnostic and approach it holistically. Maybe it's not plastic. Maybe it's aluminum or glass." - Lisa Huett* "Designing for end-of-life recyclability has to be part of the conversation." - Lisa Huett* "If we could all do a little bit, I feel like things could be, we could be moving maybe a little bit faster, especially on that recycling part." - Lisa HuettResources:* Pretium Packaging* Adam Peek on LinkedIn* Follow Lisa Huett on LinkedIn for more sustainable packaging insights.Stay tuned for more enlightening discussions and explore the depth of sustainable packaging to drive our planet towards a greener future. Listen to the full episode and continue following the People of Packaging Podcast for more industry insights. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Kathy Guzman Galloway is the dynamic CEO of Clarity Wizard, well-versed in the art of brand positioning. With over 20 years of experience in the Consumer Packaged Goods (CPG) industry, Kathy has honed her skills through significant stints at PepsiCo, PepsiCo's Frito-Lay division, and Boost Mobile. Her consultancy, Clarity Wizard, focuses on helping brands in various stages of their lifecycle—including startups and well-established companies—find their unique voice and positioning in the market. Kathy is recognized for her unique approach to balancing the core principles of brand positioning with innovative packaging strategies.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Join us in this captivating episode of the People of Packaging Podcast where host Adam Peek chats with Kathy Guzman Galloway, CEO of Clarity Wizard, about the transformative power of brand positioning and the pivotal role packaging plays in it. Coming to us from Dallas, Kathy infuses the conversation with her unyielding passion and extensive expertise in CPG, making this episode a must-listen for anyone interested in branding, marketing, and consumer behavior.Throughout the episode, Kathy delves deep into the principles of brand positioning and discusses how packaging serves as the ultimate touchpoint for consumers. Learn how Kathy's background in companies like PepsiCo and Boost Mobile has shaped her consulting career, emphasizing the critical importance of differentiating your brand on retail shelves. Expect to gain invaluable insights on creating a compelling brand narrative, understanding your consumer needs, and designing packaging that resonates deeply with your target audience. Keywords: brand positioning, consumer engagement, CPG industry, innovative packaging, brand differentiation.Key Takeaways:* The Power of Packaging: Kathy underscores that packaging serves as the final and most critical touchpoint for consumer engagement, determining whether or not a product gets picked up from a retail shelf.* Three Core Elements of Brand Positioning: Effective brand positioning hinges on understanding consumer needs, highlighting functional benefits, and expressing a unique brand voice.* The Role of Authenticity: Kathy advises brands to lean into their authentic identities—whether related to their cultural background or personal beliefs—to create a genuine connection with consumers.* Bridging Digital and Physical Presence: Attention to packaging details not only enhances physical shelf presence but also reinforces the brand in the digital space.* Overcoming Market Challenges: Kathy discusses the nuanced decisions brands face in presenting their identities in a way that is both appealing and appropriate to their target audiences.Notable Quotes:* "The weight and the importance and the value that that package carries is literally, quite literally the most important thing that you can invest your time and energy in to bring everything to fruition."* "Every brand has three parts to the puzzle: the consumer's needs, what makes the product different functionally, and what the brand itself brings to the table."* "It is always better to lean into your voice than to avoid it."* "[Nature's Nate] might have felt a terrible choice of this bright orange… but it really does its job."* "It's more about identifying what do I need to design on this label, on this package… that is going to be the best effort to catch someone's attention and engage them with my brand."Resources:* Website: The Clarity Wizard* LinkedIn: Kathy Guzman Galloway LinkedInStay tuned for more enriching conversations on branding, consumer engagement, and innovative marketing strategies from the People of Packaging Podcast. Listen to this episode and gain a deeper understanding of the intricate balance between effective brand positioning and captivating packaging design. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

If you want to pick up your own pair, head over to Sonos.com and check them out!Here's what Deciphr.ai thinks I talked about!About the Host:Adam Peek is an unboxing enthusiast and packaging expert who is passionate about quality and sustainability in product presentation. Known for his comprehensive reviews, Adam delves into the nuances of packaging design, functionality, and environmental impact, particularly focusing on how these elements enhance the consumer experience. Adam both educates and entertains his audience, sharing insights gained from years of industry observation and participation.Video Summary:In this exciting video, Adam Peek takes us through the meticulous and thoughtfully designed packaging of Sonos' new headphones. He explores every aspect of the unboxing process, highlighting the minimalistic and sustainable design choices that Sonos has made. With an engaging and witty narrative, Adam emphasizes how the packaging's simplicity not only protects the product but also enhances the overall unboxing experience.Adam's detailed review includes a close look at the packaging materials, such as water-activated tape and thermal paper labels, and how these elements contribute to sustainability. By focusing on recyclable materials and minimalistic design, Sonos ensures both ease of recycling and a high-quality presentation. Adam also showcases the versatility of the packaging, which includes features for retail and personal convenience, enhancing the product's appeal in various settings. Throughout the review, Adam underscores the synergy between Sonos' innovative packaging and their acclaimed audio products, making this episode a must-watch for eco-conscious consumers and packaging aficionados alike.Key Takeaways:* Sustainable Packaging: Sonos' use of water-activated tape and thermal paper labels contributes to eco-friendly packaging, ensuring all components are easily recyclable.* Minimalistic Design: The streamlined, die-cut corrugated outer protection enhances presentation while maintaining minimal material usage.* Robust and Retail-Ready: The rigid setup box is both protective and retail-friendly, offering solutions for both online shipping and in-store merchandising.* Innovative Inserts: Use of molded fiber inserts and fiber-based materials throughout the packaging demonstrates a commitment to sustainability without compromising on protection.* Customer-Centric Experience: Sonos' packaging design not only aligns with their brand's aesthetic but also focuses on customer convenience, mirroring the quality of their audio products.Notable Quotes:* "Everything about this is completely and totally easily recyclable."* "So many companies overthink the initial unboxing, and I love the minimalistic nature here that Sonos is bringing."* "The muted colors and the tones of the box, I think, are great."* "This will slide in nice into my backpack. I love it."* "Sonos does an incredible job of putting the music experience first, and they've done a ton of work to make the packaging experience be clean and crisp, just like their sound."Resources:* Sonos Website: Sonos* Adam Peek: LinkedIn Embark on this unboxing journey with Adam Peek to discover the impeccable intersection of sustainability and design in Sonos' product packaging. Don't miss out on the full episode for more insightful reviews and expert perspectives! Stay tuned for more engaging content from our series. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Episode Summary:In this engaging episode of Packaging Today, hosts Evelio Mattos, Adam Peek, and Cory Connors delve deep into the intricacies of composting with special guest, Justen Garrity of Veteran Compost. The discussion navigates the challenges and opportunities within the composting industry, particularly focusing on the handling of compostable packaging. Evelio, Adam, and Cory explore the realities faced by composting operators, shedding light on the essential, yet often overlooked, aspects of sustainable packaging.Through an insightful conversation, Justen Garrity shares his experiences and thoughts on the current state of composting, the labeling of compostable products, and the potential impact of Extended Producer Responsibility (EPR) on the industry. Listeners will gain a comprehensive understanding of the operational challenges in composting, the role of labeling compliance, and the importance of both government and brand involvement in promoting sustainable practices.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!About the Guest(s):Justen Garrity:Justen Garrity is the founder of Veteran Compost, a composting company located in the DC and Baltimore metro areas. As a veteran himself, Justen primarily hires veterans and their families, focusing on sustainable waste management and innovative composting solutions. With over 14 years in the industry, Justen has been an advocate for improved composting practices and labeling laws to enhance both commercial and residential composting processes.Key Takeaways:* Composting Challenges: The difficulties composters face include sorting out non-compostable items from compostable materials due to inadequate labeling and consumer confusion, leading to landfill diversions.* Importance of Labeling: Effective and conspicuous labeling is crucial for the proper handling of compostable products, moving towards a standard that can be easily identifiable by both consumers and processors.* Impact of EPR: Extended Producer Responsibility (EPR) could significantly improve the financial viability and efficiency of composting operations by ensuring proper compensation and accountability within the packaging lifecycle.* Technological Innovations: While devices like Lomi are interesting for residential composting, they mainly serve as dehydrators and don't effectively break down compostable materials as standard commercial composting does.* Educational Internships: Internships at composting facilities provide valuable hands-on experience for packaging designers and engineers, offering insights into the practical challenges of sustainable packaging.Notable Quotes:* "The packaging company made some money, the paper distributor made some money, the brand made some money, and we didn't make any money." - Justen Garrity* "If it doesn't say certified compostable, you know, we're going to divert to landfill." - Justen Garrity* "I think government involvement in pushing for clear labeling standards can make it easier for consumers and composters alike." - Justen Garrity* "We're trying to get people off polystyrene cups; I'm tired of seeing styrofoam cups." - Justen Garrity* "Come spend 2 hours with us, it's eye-opening to see what's a problem in composting." - Justen GarrityResources:* Veteran Compost: Learn more about Justen Garrity's company and their services.* Justen Garrity on LinkedIn: Connect with Justen Garrity for more insights and updates.Stay tuned for more impactful discussions on Packaging Today, where we bring you the latest in sustainable packaging and industry insights. Don't miss out on our next episode featuring an exciting guest who is driving innovation in the packaging world. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Peter Hawkins is the Creative Director at Chase Design Group's Bristol, UK office. With a rich professional background in creative design, Peter has worked extensively on branding and packaging design for major brands like Nestlé and Procter & Gamble, as well as on more niche, boutique projects. A proud Scotsman residing in Bristol, Peter brings a unique blend of cultural heritage and professional expertise to his role.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this enlightening episode of the People of Packaging Podcast, host Adam Peek welcomes Peter Hawkins, the Creative Director of Chase Design Group's Bristol office. The conversation covers a wide array of topics ranging from the nuances of logo design and package branding to Peter's personal passion for sports and unique regional delicacies. As they delve into creative processes, Peter offers valuable insights into creating impactful brand marks, managing design consistency, and working with both large corporations and smaller niche brands.The episode kicks off with a casual yet informative discussion about Peter's background and his journey to becoming the Creative Director. Moving deeper, Peter articulates the meticulous processes involved in logo design for packaging, sharing an example of his work with the wine brand Black Chalk. The dialogue also navigates through the technical aspects of typography and kerning, underlining the critical importance of detail in making a lasting brand impression. Furthermore, the duo discusses how smaller studios can remain nimble and creative despite the frequently daunting demands of the design world.Key Takeaways:* Brand Mark Design: Creating an effective brand mark involves understanding the balance between typography, style, and market impact.* Importance of Detail: Even minor font adjustments like kerning can significantly affect the overall perception of a brand.* Initial Concept Development: The ideation phase often starts with pen and paper, which helps in refining ideas effortlessly before transitioning to digital platforms.* Client Collaboration: Clear communication and iteration with clients are crucial, especially for name generation and brand identity establishment.* Adaptability: Operating in a smaller studio setting necessitates a nimble approach to manage both large-scale and niche projects efficiently.Notable Quotes:* "Some people might think it's unnecessary, but really getting into the detail of things and refining is crucial."* "The form and style of the word mark are quite crucial in packaging in terms of impact."* "We like to be very hands-on, whether that's pen and paper or a more digital approach."* "People equate the quality they see within the design work with the brand and then the product or service that the brand is providing."* "It helps when you're trying to become the lead creative in the studio, being the first one there."Resources:* Chase Design Group: chasedesigngroup.com* Email Contact: hello@chasedesigngroup.com* Black Chalk Wines: An example of Peter Hawkins' work in wine branding.* LinkedIn Profile of Peter Hawkins: To be bolstered and updated for direct professional inquiries.Stay tuned to the People of Packaging Podcast for more insightful discussions with industry leaders and innovators who shape the world of packaging and branding! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Evelio MattosEvelio is the host of the Packaging Unboxd podcast and a maestro in the field of packaging design. Hailing from Phoenix, Evelio grew up in Dusseldorf and has a long history in the packaging industry, often sharing insights through his YouTube channel and podcasting endeavors.Adam PeekAdam is known for his engaging talk shows on the latest in packaging trends. A sales expert, Adam's presence adds a dynamic layer to the discussions, making industry insights accessible and entertaining.Cory ConnorsCory is renowned for his role as Corygated and as the voice behind the Sustainable Packaging Podcast. With a focus on eco-friendly practices, Cory brings essential insights into sustainable packaging solutions.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Join Evelio Mattos, Adam Peek, and Cory Connors in this compelling episode of Packaging Today as they delve into the latest happenings from Drupa 2023 in Dusseldorf. Tune in for firsthand accounts from one of the packaging industry's most significant events and get a sense of the vibrant exchange of ideas and technologies that took place.In addition to discussing Drupa, the trio explores the real value of attending and exhibiting at industry conferences. With a witty exchange and practical insights, they unravel the importance of these events for networking, learning, and achieving a better ROI. Wrapping up, they dive into the world of design awards, balancing the value they bring against the pressures they impose on design agencies.Key Takeaways:* Evelio provides an in-depth look at his experience attending Drupa 2023, highlighting key exhibits and innovations in print packaging.* Adam Peek and Cory Connors weigh in on the pros and cons of attending versus exhibiting at industry conferences and the resultant ROI.* The conversation turns to the addictive nature of design awards in the industry and questions whether they truly add value or distract from catering to consumer needs.* The role of networking and off-site events in maximizing the benefits of attending industry conferences is emphasized.* The team shares practical advice for young designers and seasoned professionals on making the most of industry events.Notable Quotes:* "It takes three weeks just to get everything set up in the first place. You've got pulping, you've got recycling, you've got molded fibers, the entire chain of machines connected together to do some pretty cool stuff." - Evelio Mattos* "If we were aiming at awards, it could hamper the type of work we're able to do because we might be doing it for designers rather than our clients or their customers." - Simon Foster, cited by Evelio Mattos* "Do I have customers or prospective customers who are going to the show? Are my competitors going to be there? That's how I would assess the ROI of attending an industry event." - Adam Peek* "I can't tell you how much I've learned at recent events. There's so many great ones, and they can add so much value if you approach them the right way." - Cory Connors* "Our goal is to sell as much products as we can, not to single out one tiny little group with a design only creatives would love." - Evelio MattosResources:* Packaging Unboxd YouTube Channel: Check it out here* Sustainable Packaging Podcast: Find more episodes here* Adam Peek: LinkedIn profile* Sarah Scudder's Tips: LinkedIn Post* Designalytics: Awards for consumer preference comparisons* Retail Aware & Ariadne: Technologies for tracking consumer interaction with shelf productsDon't miss out on the full episode for a deep dive into the packaging industry's latest trends and expert insights from Drupa 2024. Stay tuned for more enlightening content from Packaging Today! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Bryan Boatner is the Global Managing Director for Automation at Ranpak, a company renowned for its focus on paper-based packaging solutions and sustainability. With a deep-seated interest in how things are made, he brings a rich history of experience in manufacturing engineering and machine vision technology to the table. His career trajectory began at GE Aircraft Engines and later transitioned to a 20-year tenure at Cognex, where he honed his skills in machine vision within manufacturing and logistics. At Ranpak, Boatner leads a team of 140, driving the company's global automation strategy.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:In this engaging episode of the People of Packaging Podcast, host Adam Peek delves into the realms of packaging automation, paper-based solutions, and the influence of automation on the packaging experience. This show presents a mix of personal stories and in-depth exploration of cutting-edge packaging innovations with guest Bryan Boatner.Diving into the world of logistics automation, Boatner shares his path from manufacturing engineering to leading the automation charge at Ranpak. Emphasizing the company's unwavering commitment to sustainability, he discusses products like "AutoFill" and "Cut-It," which optimize packaging processes and contribute to environmental and economic efficiency. With a nod to the history of Ranpak and the influence of figures like Jay Leno and John Ratzenberger (Cliff Clavin from Cheers), Boatner paints a picture of a company deeply rooted in creative problem-solving and eco-consciousness.Key Takeaways:* Ranpak stands for "random packaging," a nod to the company's origin in addressing the variability in product packaging needs with paper solutions.* Bryan Boatner's expertise in machine vision and AI contributes to innovative packaging automation solutions that enhance efficiency and the customer experience.* Core products like "AutoFill," "FormIt," "PadIt," and "Cut-It" reflect Ranpak's commitment to sustainability, quality, and process optimization.* Ranpak's approach to packaging automation is unique in its provision of multi-faceted ROI, offering labor savings, shipping benefits, and positive unboxing experiences.* John Ratzenberger, known for his role as Cliff Clavin in Cheers, was connected to the packaging industry through his company EcoPac, which Ranpak acquired.Notable Quotes:* "The initial patent was actually a machine…it converted kraft paper into shock-absorbing, crinkled paper for use in cushioning auto parts."* "These organizations are hungry for data…the more that you can automate, the higher your quality is going to be, the more efficient your operation is going to run."* "Not only is it a labor savings play but you also have a shipping savings…it's all combined into this really compelling ROI for these customers."* "In the context of working with customers that are very sustainability-focused, Ranpak is just well known within the industry for always having that focus on sustainability."Resources:* Ranpak's Website: ranpak.com* Bryan Boatner's LinkedIn Profile: https://www.linkedin.com/in/bryan-boatner-2552887/Encourage your curiosity for automation, sustainability, and the stories behind the innovation by listening to the full episode with Bryan Boatner. Discover fascinating insights into packaging solutions that deliver on both environmental consciousness and business efficiency. Stay tuned for more insightful discussions on the People of Packaging Podcast. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

About the Guest(s):Note: No specific guest biographies can be derived from this transcript, but the hosts of the show are as follows:Evelio Montos is a prominent host known for his direct and engaging approach to topics in the packaging industry. Adam Peek brings a vibrant and positive energy to complex discussions, often referencing his knowledge on sustainability in packaging. Cory Connors blends an insightful understanding of packaging trends with an upbeat attitude, aiming to inspire action and improvement within the industry.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Dive into a lively and insightful conversation surrounding the packaging industry with hosts Emelio Montos, Adam Peek, and Cory Connors in this captivating episode of "Packaging Today." The trio shares their candid perspectives on the state of packaging, discussing everything from industry disappointments to the pursuit of purpose in work.The conversation kickstarts with a reflection on the impact of sporting outcomes on mood before effortlessly shifting to a broader discussion on how businesses are grappling with reusable packaging. With a blend of humor and seriousness, the hosts dissect the realities of implementing sustainable packaging solutions while navigating consumer behavior and legislative landscapes. Through the warmth of banter and the depth of expertise, this episode captures the complexity and appeal of the packaging world.Key Takeaways:* Reusable Packaging Challenges: The hosts examine the struggles businesses face when integrating reusable packaging models, emphasizing the need for standardization and cost-effective systems.* Finding Purpose: They touch on the topic of younger workers seeking purpose in their careers and emphasize finding meaning in work while also exploring passions outside of professional life.* Economic Viability: The discussion delves into the economics of packaging, questioning the financial and sustainability benefits of returnable packaging for both brands and consumers.* Legislation Impact: They explore how legislation influences packaging decisions, citing an example of tariffs affecting choice in materials.* Consumer Engagement: The hosts debate terracycle initiatives and consumer responsibility in waste reduction, showcasing differing opinions on effectiveness and practicality.Notable Quotes:* "Work should be work… You should be able to find purpose." - Adam Peek* "You can find purpose… in like, 70 hours outside of work to do incredible stuff." - Adam Peek* "Just work, right?… It's only in the US… it's like, oh, it's that old guy mentality." - Emelio Montos* "If the LCA impact isn't really there, then it becomes like, is this thing going to be able to scale to a place?" - Adam PeekResources:No specific resources or references with URLs are mentioned within the transcript.Tune in to the full episode for a dash of humor, a slice of expert analysis, and a hearty conversation about all things packaging. Don't miss out on more enlightening discussions coming up on "Packaging Today"! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe