Podcasts about consumer packaged goods cpg

Scott welcomes industry veteran Rob Principe to explore the explosive growth potential in Consumer Packaged Goods (CPG). Drawing from his extensive experience at Jungle Scout and Netrush, Rob shares insights on how emerging brands can leverage strategic positioning and TikTok's unparalleled reach to transform from unknown startups to market leaders. Learn why TikTok has become the essential platform for modern CPG marketing as Rob breaks down the critical differences between micro and macro-influencer strategies and their impact on consumer trust. This is a masterclass in social media marketing for e-commerce brands, revealing how the right digital presence can dramatically accelerate brand growth and establish lasting customer relationships.   Episode Notes: 00:13 - Robert Principe Introduction 01:23 - Consumer Packaged Goods (CPG) 03:07 - CPGs and Top 10 Lists 05:50 - Challenger Brands: Growth and Positioning 08:51 - GLP-1s, Protein Trends, and Product Positioning 12:10 - The Evolution of Protein Bars & Consumer Tastes 14:44 - Identifying PE-Backed Versus Bootstrapped Brands 15:37 - Multi-Channel Launch Strategies for Brands 17:17 - Matching Brands with the Right Service Providers 20:43 - The Critical Role of TikTok for Modern Brands 24:12 - Navigating TikTok Agencies and Service Providers 28:47 - Brick and Mortar: Still Relevant for CPG? 31:54 - Influencer vs. Affiliate Strategies on TikTok 37:45 - The Value of Human Touch and Relationship Building   Related Post: The Top 10 Amazon Sellers in the U.S. Marketplace   How to Reach Robert: LinkedIn: linkedin.com/in/etailfounder Website: etail-advisors.com   Scott's Links: LinkedIn: linkedin.com/in/scott-needham-a8b39813 X: @itsScottNeedham Instagram: @smartestseller YouTube: www.youtube.com/@smartestamazonseller2371 Newsletter: https://www.smartscout.com/newsletter-sign-up Blog: https://www.smartscout.com/blog

In this week's MBA Admissions podcast we began by discussing the recent events and activities that Clear Admit has been involved in, including our MBA Fair in Boston, and online admissions events series that wrapped up last week. More than 600 attendees participated in our most recent virtual event, which included admissions representatives from UPenn / Wharton, Stanford, Texas / McCombs, Columbia and Yale SOM. Graham noted two articles that have been recently published on Clear Admit. The first focuses on the different teaching methods that are used in top MBA programs. The second focuses on financial aid issues relevant to U.S.-based candidates, including FAFSA (Free Application for Federal Student Aid). Graham then highlighted two Real Numbers articles that focus on Consumer-Packaged Goods (CPG) and Health Care placements. Graham highlighted five Real Humans alumni spotlights, alums from Yale SOM working at Amazon, IMD working at Disney, Cornell / Johnson working at Invenergy, UPenn / Wharton working at Aepnus Technology, and Chicago / Booth working at American Express. For this week, for the candidate profile review portion of the show, Alex selected two ApplyWire entries and one DecisionWire entry: This week's first MBA admissions candidate has a 695 GMAT and 3.8 GPA. They are seeking a top MBA with goals to pivot to the entertainment industry. This week's second MBA candidate has not yet taken the GMAT, but everything else about their profile looks very strong. Their long-term goal is to develop a chain of dental practices. The final MBA candidate is deciding between Northwestern / Kellogg, with a significant scholarship, and Harvard. They want to work in venture capital or private equity. This episode was recorded in Paris, France and Cornwall, England. It was produced and engineered by the fabulous Dennis Crowley in Philadelphia, USA. Thanks to all of you who've been joining us and please remember to rate and review this show wherever you listen!

In this episode of AI Today, hosts Kathleen Walch and Ron Schmelzer explore how artificial intelligence is revolutionizing the Consumer Packaged Goods (CPG) industry. From enhancing product development to optimizing inventory and boosting customer engagement, AI is driving innovation and operational efficiency across the value chain.Learn how AI is used to:Accelerate product innovation through trend and ingredient analysisImprove demand forecasting and inventory management with real-time insightsEnable dynamic pricing strategies responsive to market conditionsOptimize supply chains, reduce waste, and meet sustainability goalsEnhance quality control with computer vision and predictive analyticsDrive hyper-personalized marketing and sentiment analysisPower 24/7 customer service through AI chatbots and virtual assistantsImprove in-store retail strategies using retail analytics and shopper behavior insightsWhether you're in the industry or a consumer of its products, this episode sheds light on the impactful ways AI is shaping the future of CPG. Tune in to discover real-world use cases, emerging trends, and practical lessons that apply well beyond the grocery aisle.

Michael Zaytsev, aka Professor Z, sits down with Penelope Nam-Stephen, CEO of The Travel Agency's 5th Avenue and Soho dispensaries, to explore how luxury retail strategies are shaping the future of cannabis. With a background in high-end fashion, Penelope shares insights on normalizing the cannabis shopping experience, keeping the market economically healthy, and the industry's next big trends. Topics Discussed:

In this inspiring episode, Ashley Rogers, CEO of Sprinkles CPG, shares her journey from growing up in an entrepreneurial household to launching multiple successful ventures in the competitive world of Consumer Packaged Goods (CPG). Discover how Ashley turned challenges into opportunities, scaled her brands to national success, and is now empowering the next generation of entrepreneurs with her innovative community, Shelf Made. Whether you're a seasoned business owner or dreaming of launching your product, this episode is packed with actionable insights, lessons learned, and a roadmap to success.

We headed virtually to Boise, Idaho, to chat with Jaime Ekman, President & CEO of The Stoltz Group. Jaime's journey started in the Consumer Packaged Goods (CPG) world, where she gained invaluable experience in sales, marketing, and operations. In this episode, she shares how she purchased the agency from her father, lessons learned along the way, and her vision for creating even more magic in the future. And yes, for Episode 61 of GENeration EXcellence the guest and host share the same name—but don't let that confuse you. You're in for a treat. Thank you for listening.

Maya French is a visionary entrepreneur and accomplished brand builder in the Consumer Packaged Goods (CPG) sector, boasting a wealth of over a decade's experience in the industry. Notably, she co-founded Koia, the nation's leading plant protein beverage, which has achieved nationwide distribution across esteemed retailers including Whole Foods, 7-Eleven, Publix, and Walmart. With a profound passion for innovation and a relentless drive for success, French has recently launched her second beverage HappyPop Mood-Boosting Energy with the mission to empower people to live happier and healthier lives through happy and functional ingredients. Elevate Your Brand is the #1 marketing podcast for entrepreneurs and “wantrepreneurs” looking for insider tips and secrets from the most exciting new and growing brands in Los Angeles and the US at large. Each week, entrepreneurial special guests join Laurel Mintz, founder and CEO of award-winning marketing agency Elevate My Brand, to discuss the marketing failures and successes that have brought their brands to the next level. Learn from real-life experiences and be inspired by leaders in your industry about how smart digital and experiential marketing can elevate your brand.Contact us: https://www.elevatemybrand.com/contact Stay connected & DM us feedback on the podcast:Instagram: https://www.instagram.com/elevatemybrandla/ LinkedIn: https://www.linkedin.com/company/elevatemybrandla/ TikTok: https://www.tiktok.com/@elevatemybrand

In this episode of Startup CPG Podcast, Daniel Scharff sits down with Ryan Williams, founder of FABID (Food and Beverage Investment Database) and former CFO at RISE Brewing Co., to explore the evolving landscape of fundraising and valuations in the Consumer Packaged Goods (CPG) sector. With his extensive background in finance and investment banking, Ryan offers a deep dive into the shifting valuation trends, the tightening venture capital environment, and the growing prominence of family offices and angel investors.They also highlight successful brand strategies, recent notable raises, and essential fundraising advice for entrepreneurs. Ryan wraps up with crucial fundraising advice, emphasizing the importance of grabbing investor attention, being selective with comparable companies, and maintaining financial clarity in pitches.Tune in now!Listen in as they share about:Valuation Multiples for Early BrandsCurrent Funding LandscapeRecent Notable RaisesSuccessful Brand StrategiesFundraising AdviceEpisode Links:FABID Website RISE Brewing Co. WebsiteRyan WilliamsLinkedInDon't forget to leave a five-star review on Apple Podcasts or Spotify if you enjoyed this episode. For potential sponsorship opportunities or to join the Startup CPG community, visit http://www.startupcpg.com.Show Links:Transcripts of each episode are available on the Transistor platform that hosts our podcast here (click on the episode and toggle to “Transcript” at the top)Join the Startup CPG Slack community (20K+ members and growing!)Follow @startupcpgVisit host Daniel's Linkedin Questions or comments about the episode? Email Daniel at podcast@startupcpg.comEpisode music by Super Fantastics

Learn how to build a profitable career in design with Fred Hart. Fred Hart is an experienced designer and brand strategist who recently transitioned into a new venture after building and leading the design agency, Interact Brands, for nine years. Under his leadership, Interact Brands grew from a 3-person team to a thriving 30-person agency known for its work in the Consumer Packaged Goods (CPG) space, collaborating with notable brands like Nestle and Dr. Squatch. Fred is recognized for his strategic approach to design and his ability to connect business challenges with creative solutions. In this episode, Evelio Mattos is joined by Fred Hart, an industry veteran who recently stepped away from his successful design agency, Interact Brands. Fred shares his journey from moving to Boulder to join a small agency to growing it into a significant player in the CPG branding space. He highlights the importance of learning on the job, the challenges and rewards of scaling an agency, and the nuances of integrating sustainability into brand strategy. Fred also talks about his new endeavors and the insights he's gathered from years of experience in the design industry. As Fred delves into the episode, he explains the dynamics of transitioning from student to professional, emphasizing the necessity of being "paid to learn." He discusses the critical moments that signal agency growth, the impact of COVID-19 on work culture, and the delicate balance of hiring for talent while managing workload. Fred offers practical advice on entering and thriving in the design industry, focusing on the need for strategic thinking and understanding the multifaceted nature of brand building. Building a Design Career: Fred Hart highlights the journey from learning on the job to becoming a proficient performer in the industry. Scaling an Agency: Key insights into growing a small design team into a 30-person agency, including the importance of hiring and embracing remote work. Strategic Brand Building: Fred discusses the role of strategic thinking in creating successful brands and navigating challenges like sustainability. Consumer-Centric Design: The need to understand consumer priorities and how to position brands effectively to meet their desires and needs. Industry Trends: Fred shares his thoughts on the future of design, the rise of freelance contractors, and the potential shift away from traditional agency models. "There are times in your career where you're paid to learn, and then there are other times where you're paid because you can perform." "If you're great at it, you will be paid." "We hire for character because everyone's going to learn skills on the job." "The more stable a business is or the more that it's found a product market fit, the more I love to work with them to help accelerate that growth." "The better you are at working with others, the more likely you are to succeed in your career long term." Fred Hart's Website: fredhart.com Tune into this insightful episode to gain in-depth knowledge about building a successful design career, scaling an agency, and the evolving landscape of the design industry. Stay tuned for more enlightening content from our podcast series! Episode Summary:Key Takeaways:Notable Quotes:Resources:

In this episode of The Relatable Success Story, we sit down with Eric Renner, National Account Manager at the Gorilla Glue Company, to explore the pivotal moments that shaped his career in the Consumer Packaged Goods (CPG) industry. From his early days at Glanbia Performance Nutrition to his current role, Eric shares how saying yes to opportunities—and taking calculated risks—has fueled his professional growth.We dive into Eric's journey, starting with his passion for marketing, his surprising pivot into CPG, and the bold decisions that led him to pursue an MBA and take on new challenges at Henkel. Eric's story is a testament to the power of stepping out of your comfort zone, embracing uncertainty, and trusting the process.Whether you're looking to advance your career, contemplating a big decision, or just curious about the CPG industry, Eric's insights will inspire you to take the leap and say yes to the unknown. Tune in to hear how one man's willingness to embrace risk led to remarkable success.

Recycled Plastics analyst Corbin Olson and US Recycled Plastics senior editor Emily Friedman discuss the main takeaways from the latest round of corporate quarterly earnings calls, as they relate to the US recycled plastics industry. Key takeaways included: Consumer Packaged Goods (CPG) companies largely showed positive North American sales volumes, though some continue to see negative volumes due to the current inflationary environment. Durables markets, such as pipe and composite decking which use recycled plastic as a raw material, showed moderate progress, with weakness in agricultural and residential end markets. Broader economic softness in construction, automotive and housing continues to exert downwards pressure. Waste management companies largely saw strong earnings, with several investing in recycling collection and sortation infrastructure, but also in downstream in plastics recycling capacity. Republic Services notes progress on their Polymer Centers. Virgin petrochemical players continue to integrate with recycling operations Dow aquires Circulus LyondellBasell pending FID on Houston chemical recycling unit ExxonMobil pledes increased chemical recycling capacity in 2025 Eastman shows progress on operation of Kingsport methanolysis facility, lowers earnings guidance PET sales volumes increase, amid weaker market pricing; R-PET forecasts remain strong for future demand  Additional questions or concerns? Please contact us. 

Today's episode, we revisit a conversation with Mike Armstrong. Mike is the Chief Marketing and Communications Officer at Juventus.  Moving from Toronto to Torino, Mike joined the club in September 2021, with a remit to innovate and to grow the club's global supporter base. As the only English-speaking native within the organisation, this has required some cultural readjustment. As has moving into life working within a sports rights holder environment, having previously spent his time working in Consumer Packaged Goods (CPG) with both Kraft Foods and AB InBev, as well as in media at CBC, Google, and esports upstart Overactive Media. The result is a unique perspective, and an approach that is unlike any other from across the top football clubs in Europe. Time Stamps 2:00 - Ronaldo's Exit 6:00 - Working Closely with Fans (Rather than Customers) 9:00 - Addressing the Economic Headwinds Facing European Football  11:00 - Lessons from Working in Consumer Packaged Goods  14:00 - Merging of Chief Marketing and Chief Communications Roles  18:00 - Embracing Generative AI Tools  21:00 - Brining Fan-Created Content In-House 26:00 - Content as a Driver of Fandom 30:00 - Creating for Netflix vs TikTok  35:00 - Reducing Reliance on Individual Star Power  38:00 - Borrowed vs Owned and Operated Platforms 42:00 - Becoming a Distribution Channel for Other Content 48:00 - Getting More Women In Football  53:00 - Plans for the Future?  Additional Links ⁠Brain games, 'LA-style' creator labs & TikTok: Embracing innovation at Juventus⁠ ⁠TikTok Tactic: Juventus tap into the Freestyle World Championships⁠ ⁠Chiesa to Segura: How Juventus' Creator Lab is Driving a New Approach to Content Creation⁠ Connect with Mike on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠here

Unlock the Power of the F Word!Join us in this episode as bestselling author and Big Idea To Bestseller client, Steve Harden, dives  into the secret weapon leaders should embrace: the F word. Discover why people see your highlight reel while you're stuck on your blooper reel, and learn how our Steve overcame the limiting belief of not being a great writer. Tune in to explore navigating the corporate world with a splash of fun and hear about the life-changing impact Steve's book was making  just two weeks after its launch. Tune in for an energetic and enlightening conversation that's sure to inspire and empower!What You'll LearnThe F word and how he thinks leaders should use itWhy people see your highlight reel while you see your blooper reelHow he overcame the limiting belief not being a great writer How to navigate the corporate world while still having funHow his book is changing his life just 2 weeks after launching About Steve HardenMeet Steve Harden, an achiever, a doer, and creator of leaders in the corporate world, and the esteemed author of "Surpass Your Limits." With a rich 30-year career in the Consumer Packaged Goods (CPG) industry, Steve has not only founded Harden Strategic Solutions but has also demonstrated an unparalleled mastery in driving performance and orchestrating positive transformations across various domains such as Sales, Strategy, Marketing, Promotions, Omni Channel, GTM, and Operations, and thrived globally.Connect With Steve HardenConnect with Steve - https://hardenstrategicsolutions.comFollow Steve - @stevehardenConnect with JakeGet a FREE copy of Jake's bestselling book, Big Idea To Bestseller, when you cover shipping and handling - www.bigideatobestseller.com/free-bookFollow Jake: @jakekelferSubscribe to Jake's YouTube Channel - @jake_kelfer 

It seems like every day we are reading about a new company closing a funding round that is leading to a lofty valuation. Discover how the internet is revolutionizing the Consumer Packaged Goods (CPG) industry, creating billion-dollar startups that are disrupting traditional markets. In this episode of Business Adventures, we explore the success stories of Liquid Death, Magic Spoon, and Chomps – three innovative companies that have mastered the art of leveraging digital marketing, novel product ideas, and modern technology to achieve unicorn status. Learn about the three-pillar strategy driving these CPG disruptors: Creating unique product concepts Harnessing technology for production and distribution Implementing creative marketing and brand development From canned water with attitude to adult-oriented cereals and clean-ingredient meat snacks, we'll uncover how these brands are changing how consumers choose products. Gain valuable insights into trend-spotting, building passionate fan bases, and cultivating a tech-company mindset in the CPG space. Whether you're an aspiring entrepreneur, a marketing professional, or simply curious about the changing landscape of consumer goods, this episode offers a deep dive into the new era of CPG innovation. Join us to explore how the internet isn't just changing how we chew gum – it's transforming the entire consumer goods industry. --- Support this podcast: https://podcasters.spotify.com/pod/show/premillshow/support

In this episode of the Seven Hats Podcast, we sit down with Wade Yenny, an industry expert in Consumer Packaged Goods (CPG), to discuss effective strategies for getting and maintaining products on retail shelves. Wade emphasizes the importance of thorough research and relationship-building between founders and category managers. He shares personal stories from his career, highlighting the resilience and adaptability needed to succeed in high-pressure roles. Additionally, Wade delves into the significance of mental health and work-life balance for long-term professional and personal success. Tune in for valuable insights and inspiring anecdotes from Wade's journey in the CPG world.LinkedIn - https://www.linkedin.com/in/wadeyenny/Apple Podcast (CPG Vibes) - https://podcasts.apple.com/in/podcast/cpg-vibes/id160603929000:00 Introduction to Effective Sales Strategies00:52 Welcome to The Seven Hats Podcast01:39 Meet Wade Yenny: CPG Industry Expert04:15 Wade's Early Life and Influences08:47 Journey into the CPG World15:06 The Role and Challenges of a Buyer18:48 Building Successful Brand Relationships26:21 Navigating Trade Spend and Growth36:18 Empowering Your Team37:13 Leadership Lessons37:42 Promoting Your Replacement38:10 Switching Gears to Mental Health39:36 Balancing Work and Personal Life44:00 The LinkedIn Journey48:54 Starting CPG Vibes52:17 Embracing the Unknown01:03:28 Final Thoughts and Takeaways

About the Guest(s):Kathy Guzman Galloway is the dynamic CEO of Clarity Wizard, well-versed in the art of brand positioning. With over 20 years of experience in the Consumer Packaged Goods (CPG) industry, Kathy has honed her skills through significant stints at PepsiCo, PepsiCo's Frito-Lay division, and Boost Mobile. Her consultancy, Clarity Wizard, focuses on helping brands in various stages of their lifecycle—including startups and well-established companies—find their unique voice and positioning in the market. Kathy is recognized for her unique approach to balancing the core principles of brand positioning with innovative packaging strategies.About the Sponsors:Specright has some amazing things happening! Please check them out below and help support the podcast!* Specright Unpacked Webinar* Gartner Report* Packaging Pros eBook* Home Page* Book a demo with SpecrightMeyers has some incredible sustainable packaging options!* Get the 2023 Sustainability Report* Meyers Packaging EPR eBook - it is FREE!!Get the dopest Packaging shirts at www.packagingfashion.comBook a demo with Trayak (LCA's on demand!)SmartSolve has water soluble label and paper materials. Learn more!The Scrapp App is going to revolutionize home and corporate recycling. Download for your device today!Episode Summary:Join us in this captivating episode of the People of Packaging Podcast where host Adam Peek chats with Kathy Guzman Galloway, CEO of Clarity Wizard, about the transformative power of brand positioning and the pivotal role packaging plays in it. Coming to us from Dallas, Kathy infuses the conversation with her unyielding passion and extensive expertise in CPG, making this episode a must-listen for anyone interested in branding, marketing, and consumer behavior.Throughout the episode, Kathy delves deep into the principles of brand positioning and discusses how packaging serves as the ultimate touchpoint for consumers. Learn how Kathy's background in companies like PepsiCo and Boost Mobile has shaped her consulting career, emphasizing the critical importance of differentiating your brand on retail shelves. Expect to gain invaluable insights on creating a compelling brand narrative, understanding your consumer needs, and designing packaging that resonates deeply with your target audience. Keywords: brand positioning, consumer engagement, CPG industry, innovative packaging, brand differentiation.Key Takeaways:* The Power of Packaging: Kathy underscores that packaging serves as the final and most critical touchpoint for consumer engagement, determining whether or not a product gets picked up from a retail shelf.* Three Core Elements of Brand Positioning: Effective brand positioning hinges on understanding consumer needs, highlighting functional benefits, and expressing a unique brand voice.* The Role of Authenticity: Kathy advises brands to lean into their authentic identities—whether related to their cultural background or personal beliefs—to create a genuine connection with consumers.* Bridging Digital and Physical Presence: Attention to packaging details not only enhances physical shelf presence but also reinforces the brand in the digital space.* Overcoming Market Challenges: Kathy discusses the nuanced decisions brands face in presenting their identities in a way that is both appealing and appropriate to their target audiences.Notable Quotes:* "The weight and the importance and the value that that package carries is literally, quite literally the most important thing that you can invest your time and energy in to bring everything to fruition."* "Every brand has three parts to the puzzle: the consumer's needs, what makes the product different functionally, and what the brand itself brings to the table."* "It is always better to lean into your voice than to avoid it."* "[Nature's Nate] might have felt a terrible choice of this bright orange… but it really does its job."* "It's more about identifying what do I need to design on this label, on this package… that is going to be the best effort to catch someone's attention and engage them with my brand."Resources:* Website: The Clarity Wizard* LinkedIn: Kathy Guzman Galloway LinkedInStay tuned for more enriching conversations on branding, consumer engagement, and innovative marketing strategies from the People of Packaging Podcast. Listen to this episode and gain a deeper understanding of the intricate balance between effective brand positioning and captivating packaging design. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.packagingisawesome.com/subscribe

Consumer Packaged Goods (CPG) expert, Kathy Galloway talks to Neil Wilkins about the correction that CPG and FMCG marketers are currently working through and the value that this correction can bring to all marketers. Kathy and Neil discuss, building customer relationships, the value of brand beyond simply product, the customers' decision making process and how emerging technologies, influencers and supply chains are impacting marketing strategy and tactics. Kathy If you are working in marketing in any sector, this briefing is important for you. Connect with Kathy https://www.theclaritywizard.com/ and through LinkedIn https://www.linkedin.com/in/kathygalloway/ Subscribe to the Neil Wilkins Podcast https://podcasters.spotify.com/pod/show/neilwilkins More content like this at Neil Wilkins Online http://neilwilkins.online

Welcome to The Stockout! In this episode, hosts Mike Baudendistel and Grace Sharkey dive into the latest trends and topics impacting the Consumer Packaged Goods (CPG) and retail industries. From exploring Unilever and Procter & Gamble's recent earnings reports to discussing how Wayfair is opening a brick-and-mortar store, there's a lot to cover. Here's what you can expect: A discussion on Unilever's shift in its ESG goals, raising questions about the broader ESG trend in the industry. An examination of the implications of falling birth rates on CPG and retail, especially in terms of product focus and market demand. Insight into Wayfair's strategy as it opens a large brick-and-mortar store in a premium Chicago suburb, and what this might mean for the furniture retail landscape. Plus, we cover the concept of “trailers as a service” and how it benefits logistics providers and shippers. Tune in for a comprehensive look at the latest developments in the CPG and retail industries, and don't forget to subscribe for more insightful content! Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

Welcome to The Stockout! In this episode, hosts Mike Baudendistel and Grace Sharkey dive into the latest trends and topics impacting the Consumer Packaged Goods (CPG) and retail industries. From exploring Unilever and Procter & Gamble's recent earnings reports to discussing how Wayfair is opening a brick-and-mortar store, there's a lot to cover. Here's what you can expect: A discussion on Unilever's shift in its ESG goals, raising questions about the broader ESG trend in the industry. An examination of the implications of falling birth rates on CPG and retail, especially in terms of product focus and market demand. Insight into Wayfair's strategy as it opens a large brick-and-mortar store in a premium Chicago suburb, and what this might mean for the furniture retail landscape. Plus, we cover the concept of “trailers as a service” and how it benefits logistics providers and shippers. Tune in for a comprehensive look at the latest developments in the CPG and retail industries, and don't forget to subscribe for more insightful content! Follow The Stockout Podcast Other FreightWaves Shows Learn more about your ad choices. Visit megaphone.fm/adchoices

This episode is brought to you by Compass Rose Ventures and SARAL  - The Influencer OS for Brands.  In this illuminating episode of “The Story of a Brand,” Ramon Vela sits down with entrepreneur Afif Ghannoum to delve into his journey of founding and scaling businesses, with a keen focus on his ventures, BIOHM Health and Small Co Capital.  Through Afif's experiences, we explore the multifaceted challenges of entrepreneurship, particularly around the crucial aspect of raising capital.  Here's what you can expect from this deep dive: * Entrepreneurial Insight:  Afif shares his journey, shedding light on the hurdles and triumphs of building a business from the ground up. His story is a testament to the entrepreneurial spirit, showcasing resilience and strategic thinking. * Investor Relationships:  The conversation underscores the significance of building trust with investors. Afif emphasizes that beyond a compelling business idea, investors must believe in the entrepreneur themselves. This segment offers valuable advice on cultivating these critical relationships. * Leadership Transitions:  A pivotal moment in any company's growth is recognizing when to initiate leadership changes. Afif discusses his decision to bring in new leadership at BIOHM to catalyze growth, offering insights into the process of finding the right people for specific roles and the importance of timing in leadership transitions. * Alternative Funding Options:  Delving into the realm of financing, Afif presents a compelling case for considering alternative funding methods, such as revenue-based funding. He outlines the advantages of these options over traditional venture capital, including no personal guarantees and minimized dilution. * Strategic Financing Decisions:  Entrepreneurs face a complex landscape of funding mechanisms. Afif advises carefully weighing the cost of capital, the implications of personal guarantees, and the agility in accessing funds. He also highlights the importance of aligning interests with funding partners and navigating the intricacies of different funding avenues. * Pitfalls and Opportunities:  The discussion critically examines the challenges of working with funding brokers, the risks associated with speculative ventures, and the strategic management of capital. Afif's insights into prudent capital management are invaluable for entrepreneurs leveraging opportunities effectively. * The Value of Relationships and Advice:  Beyond funding, Afif talks about the significance of building robust business relationships and the role of strategic advice during the funding process. He also touches upon the importance of due diligence and the unique challenges entrepreneurs face in the Consumer Packaged Goods (CPG) sector. Whether you're an aspiring entrepreneur, a seasoned business owner, or intrigued by the intricacies of building and funding a business, this episode offers a wealth of knowledge, experiences, and strategies from Afif Ghannoum's entrepreneurial adventure.  Join us as we uncover the lessons, challenges, and successes that define the entrepreneurial spirit. For more on Small Co Capital, visit: https://smallcocapital.com/ If you enjoyed this episode, please leave us a rating and review and give us a follow on Apple Podcast.  Your support helps us bring you more content like this! * Today's Sponsors: Compass Rose - Advisor for CPG Brands: https://compassroseventures.com/ramon/ Compass Rose is offering “no-cost” CPG advice exclusively for the Founders and CEOs featured on The Story of a Brand Show and listeners. The calendar is limited, so book your one-on-one call (a $500 Value) with the Compass Rose team today. Visit using our unique link.   SARAL  - The Influencer OS for Brands: http://storybrandoffer.com/ Claim an "exclusive onboarding" offer for the listeners of The Story of a Brand Show. The Saral Team will work directly with you and offer weekly check-ins and 1:1 consulting until you succeed. Visit using our unique link.

In a culinary landscape marked by innovation and a blending of cultures, MìLà, a modern Chinese food company, stands out as a beacon of success. From its humble beginnings as a restaurant in 2018 to its triumphant foray into the Consumer Packaged Goods (CPG) realm, MìLà's unique approach, guided by quality, accessibility, and a third-culture perspective, has captured the hearts and palates of a diverse and expanding audience. I sat down with Jen Liao, Co-Founder and President of MìLà to learn more about how these formerrestaurant owners pivoted during COVID to turn one of their favorite dishes into a frozen food success story.

Today's episode, I'm joined by Mike Armstrong. Mike is the Chief Marketing and Communications Officer at Juventus.  Moving from Toronto to Torino, Mike joined the club in September 2021, with a remit to innovate and to grow the club's global supporter base. As the only English-speaking native within the organisation, this has required some cultural readjustment. As has moving into life working within a sports rights holder environment, having previously spent his time working in Consumer Packaged Goods (CPG) with both Kraft Foods and AB InBev, as well as in media at CBC, Google, and esports upstart Overactive Media. The result is a unique perspective, and an approach that is unlike any other from across the top football clubs in Europe. Time Stamps 2:00 - Ronaldo's Exit 6:00 - Working Closely with Fans (Rather than Customers) 9:00 - Addressing the Economic Headwinds Facing European Football  11:00 - Lessons from Working in Consumer Packaged Goods  14:00 - Merging of Chief Marketing and Chief Communications Roles  18:00 - Embracing Generative AI Tools  21:00 - Brining Fan-Created Content In-House 26:00 - Content as a Driver of Fandom 30:00 - Creating for Netflix vs TikTok  35:00 - Reducing Reliance on Individual Star Power  38:00 - Borrowed vs Owned and Operated Platforms 42:00 - Becoming a Distribution Channel for Other Content 48:00 - Getting More Women In Football  53:00 - Plans for the Future?  Additional Links Brain games, 'LA-style' creator labs & TikTok: Embracing innovation at Juventus TikTok Tactic: Juventus tap into the Freestyle World Championships Chiesa to Segura: How Juventus' Creator Lab is Driving a New Approach to Content Creation Connect with Mike on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠here⁠⁠⁠⁠⁠⁠⁠⁠⁠ Connect with Andy on LinkedIn - ⁠⁠⁠⁠⁠⁠⁠⁠⁠here

You've been recognized as a leader in Digital, with accolades like being part of The Lead Top 60 in Digital U.S. and receiving nominations from DRUM & Glossy. How do you believe your experiences and expertise have contributed to shaping the digital landscape within the Consumer Packaged Goods (CPG) industry, and what trends do you foresee shaping the future of digital strategies for CPG brands? Your career has seen a shift from data for insight to data for growth, driving enterprise-wide impact. Can you share a specific example of how leveraging consumer data strategically led to a significant business growth or transformation, and what key lessons did you extract from that experience? With your expertise spanning various digital realms, including DTC, Marketplace, and Social Selling initiatives, how do you stay ahead of emerging trends and technologies in these areas?  Can you provide insights into how your forward-thinking approach has contributed to staying competitive and innovative within the ever-evolving digital landscape? With your extensive expertise across DTC, Marketplace, Omnichannel, and Social Selling initiatives, how do you navigate the unique challenges and opportunities presented by each channel within the CPG space? Can you share insights into developing a cohesive strategy that leverages the strengths of these different channels to maximize overall brand impact?

Embarking on a decade-long journey marked by triumphs in branding and relationship building, Danielle Kidney brings her wealth of experience to our conversation. As the Founder of the Creative Pack LLC, an agency specializing in early-stage Consumer Packaged Goods (CPG) brands, Danielle distinguishes herself in a competitive landscape by infusing her agency with a relationship-focused and detail-oriented ethos. In our conversation, Danielle reflects on the dynamic shifts within the industry, especially in the wake of the post-pandemic era. Delving into the core of The Creative Pack's mission, Danielle offers founders advice that she has learned through her impressive 10 year background as a founder herself. Discover how Danielle believes that getting help and expertise from agencies can help a brand grow and take the right steps in their business. We get to hear why Danielle says getting branding right is so important even when brands don't think they can spend the money. Gain insights into the challenges encountered by CPG brands and learn from the common missteps Danielle has keenly observed. This week's podcast is full of amazing advice to learn from. Give it a listen.

In this episode of BRAVE COMMERCE, Thomas Ranese, Chief Marketing Officer at Chobani, joins hosts Rachel Tipograph and Sarah Hofstetter to offer insights into the intersection of technology and Consumer Packaged Goods (CPG), Chobani's remarkable growth, and the challenges and opportunities facing the CPG industry. As the conversation begins, Thomas emphasizes Chobani's commitment to providing nutritious and delicious food made from natural ingredients. He believes that many large companies struggle to achieve the balance of affordability, nutrition, and taste, and shares how Chobani is on a mission to fill this gap. Drawing parallels between tech companies and CPGs, Thomas highlights the importance of a consumer-first, insight-driven approach in CPG, while acknowledging that tech companies are innovation-obsessed and digitally led. He believes that blending these two mindsets is crucial for creating a modern marketing organization. Moreover, Thomas mentions that he is drawn to companies with a compelling mission and product, making Chobani a perfect fit for him. He draws parallels between Chobani and his experiences at Google, emphasizing the similarities in the early stages of both companies' growth. He also shares insights into Chobani's culture, describing it as agile, innovative, and quick to launch and iterate, similar to the approach of tech companies. The discussion then transitions to Chobani's growth strategy and portfolio expansion. Thomas stresses the importance of growth in core categories, such as yogurt, and the potential for disruption in categories like oat milk and creamer. He also acknowledges the need to connect the various products under the Chobani umbrella and shares the story of how the company's founder, Hamdi Ulukaya, sees the potential for yogurt-making to change the world. Thomas also addresses how Chobani's products aim to be delicious, nutritious, and accessible, with a focus on remaining affordable amid inflation and economic challenges. He touches on the importance of aligning the portfolio strategy with the brand's mission and purpose, ensuring consistency and clarity across all products. Key Takeaways: ● Develop a clear and cohesive portfolio strategy tying all products to core values● Collaborate closely with retail partners for innovation and adaptability● Disrupt traditional categories and explore new areas for impactful growth Hosted on Acast. See acast.com/privacy for more information.

In this episode of Open for Business, you will learn about Inside Scoop's inception 11 years ago and the journey this venture has taken, what Farm Fresh brings to the table, and the Inside Scoop on this business's potential quantum leap ahead with Edmund Tan, Co-Founder of Inside Scoop.Founded in 2013, Inside Scoop has evolved into a household name with over 40 outlets across the country. Last year, the company hit a significant milestone after Malaysia's largest homegrown dairy company Farm Fresh acquired a 65% stake in Inside Scoop for around RM84 million. Farm Fresh taking a bit into Inside Scoop marks a new chapter in this homegrown ice cream maker's journey.The discussion delves into the early days of starting Inside Scoop and why the founders left lucrative careers in finance, the creation and development of the brand, and the aim to expand into the Consumer Packaged Goods (CPG) market with Farm Fresh now in their corner. Edmund also gets into their strategy to maintain brand authenticity, the challenges of venturing into a highly competitive market, the importance of customer experience, and the future plans for location expansion and product innovation.01:39 The Founders' Motivation and Initial Challenges02:10 The Birth of Inside Scoop02:41 The Transition from Corporate to Entrepreneurship03:19 The Importance of Financial Planning10:00 The Role of Personal and Professional Growth13:40 The Art of Ice Cream Making16:06 Understanding Customer Preferences17:02 Brand Development and Strategy17:35 The Importance of Customer Experience in Building a Brand18:07 Recognizing Malaysia's Manufacturing Industry18:54 The Journey of Building and Growing a Brand20:10 Key Marketing Strategies and Customer Acquisition20:21 The Impact of Free Ice Cream20:55 The Success of the Ramadan Ice Cream Buffet21:50 Building a Relationship with a Niche Audience23:02 Growth Expectations and Future Plans23:55 The Acquisition by Farm Fresh and Revenue Growth25:35 The Profitability of the Venture29:34 The Relationship with Farm Fresh and Future Growth31:57 The Next Stage: Consumer Packaged Goods33:00 The Long-Term Involvement of the Founders

Join us for an insightful conversation with Sari Kimbell, a distinguished figure in the Consumer Packaged Goods (CPG) industry. In this episode, Sari, known for her extensive experience as a former Whole Foods buyer and an expert in the food sector, delves into the nuances of succeeding in the retail landscape and the art of entrepreneurial thinking.Listeners will be treated to a journey through the intricacies of developing a food business, from the grassroots of farm-to-table movements to the high-stakes decisions of large retail environments. Sari's unique blend of personal anecdotes and professional expertise illuminates the path for aspiring entrepreneurs and industry veterans alike, highlighting the significance of perseverance, creative problem-solving, and the ever-important mindset shift needed to navigate the complex world of CPG.Tune in to this episode for an engaging and enlightening exploration of the challenges, victories, and transformative experiences in the world of food business and design. It's an essential listen for anyone passionate about the confluence of design, business strategy, and the evolving food industry landscape.Support the showAbout Kirk and Andy. Kirk Visola is the Creative Director and Founder of MIND THE FONT™. He brings over 20 years of CPG experience to the packaging and branding design space, and understands how shelf aesthetics can make an impact for established and emerging brands. Check out their work http://www.mindthefont.com. Andy Kurts is the Creative Director and Founder of Buttermilk Creative. He loves a good coffee in the morning and a good bourbon at night. When he's not working on packaging design he's running in the backyard with his family. Check out Buttermilk's work http://www.buttermilkcreative.com.Music for Kirk & Kurtts intro & outro: Better by Super FantasticsShow a little love. Share the podcast with those who may benefit. Or, send us a coffee:Support the show

Kick off 2024 by joining us for an exciting new episode of The Speed of Culture podcast, in collaboration with Adweek. We're thrilled to welcome our special guest, Rick Gomez, the Executive Vice President and Chief Food and Beverage Officer at Target. Throughout the episode, Rick will share the wealth of knowledge he has gathered from his experiences in larger Consumer Packaged Goods (CPG) companies, and how these insights have shaped his leadership approach at Target. He emphasizes the significance of understanding and adapting to the ever-changing consumer expectations while shedding light on the characteristics that define successful marketing teams and strategies. Follow Suzy on Twitter: @AskSuzyBizFollow Rick Gomez on LinkedInSubscribe to The Speed of Culture on your favorite podcast platform.And if you have a question or suggestions for the show, send us an email at suzy@suzy.com Hosted on Acast. See acast.com/privacy for more information.

AI continues to have an impact on just about every single industry. Companies are on their AI journey to see how it can help with hypersonalization, improve efficiencies, and help them gain a competitive edge. The Consumer Packaged Goods (CPG) industry is embracing AI in number of ways. In this episode of the AI Today podcast hosts Kathleen Walch and Ron Schmelzer interview Nandini Nandakumar. Continue reading AI Today Podcast: How AI is Transforming CPG: Interview with Nandini Nandakumar, Diageo at Cognilytica.

Jennifer Morimoto is a dynamic business leader and entrepreneur, currently serving as the COO and Co-Founder of Madison Investing, where she is pivotal in shaping the company's strategy, operations, and finances. Her role at Madison Investing underscores her acumen in business development and her ability to steer complex projects to success. Alongside her responsibilities at Madison Investing, Jennifer also holds the position of CEO at Madison Education, a residential real estate holding company. This organization is particularly close to her heart, as it supports financial literacy non-profit programs throughout the United States. Her commitment to education and empowerment is further exemplified in her role as a mentor in The Stanford Latino Entrepreneur Leaders Program. Here, Jennifer dedicates her time and expertise to supporting Hispanic business owners, offering them valuable insights through education, mentorship, and networking opportunities. Before embarking on her journey in the real estate and education sectors, Jennifer had a successful career leading e-commerce and digital marketing teams for Consumer Packaged Goods (CPG) brands. This experience armed her with a deep understanding of digital strategies and consumer engagement, skills that have been instrumental in her subsequent ventures. Jennifer's roots trace back to South Pasadena, California. Her academic journey led her to the University of Colorado, Boulder, after which she spent several years in Denver. Eventually, Jennifer, along with her partner Spencer, decided to relocate to the San Francisco Bay Area, which they now call home along with their two children. Jennifer's story is one of balancing a busy professional life with her role as a parent. Her journey into real estate investing and advocacy for financial literacy began in the precious moments after her children's bedtime, during ferry commutes home, and in conversations on date nights. Together with Spencer, she immersed herself in learning, engaging in podcasts, consulting mentors, reading extensively, and actively planning their future in real estate—a journey so integral to their lives that Jennifer gifted Spencer a whiteboard for his birthday to sketch out their plans. Today, Jennifer and Spencer stand as accomplished real estate investors and fervent advocates for financial literacy, a testament to their dedication, entrepreneurial spirit, and commitment to making a positive impact in their community and beyond. Learn more here: https://MadisonInvesting.com

In our second episode, we chat with Dean Hayward who helps to lead the Brand Partnerships team at Instacart Canada. His team is focused on partnering with Consumer Packaged Goods (CPG) companies to grow their business on the platform via advertising. Instacart is a tech company that is best known for powering eCommerce for some of North America's largest retailers (users can receive same day delivery from the likes of Loblaw, Best Buy and Sephora). Before helping to scale Instacart's advertising business - he had done the same at Amazon Ads Canada for 5 years and held various sales positions at other organizations (i.e. Hershey, Neptune Retail Solutions). He started his career in media planning at Saatchi & Saatchi. When Dean isn't navigating corporate relationships, you can find him navigating the waters of Georgian Bay by boat and enjoying the outdoors with his wife at their cottage.In this episode, we chat with Dean about the misconceptions that exist around advertising sales, the power of networking, Instacart being the "new kid on the block," and Toronto flourishing into an emerging Tech hub.More specifically, Dean shared his thoughts on the following questions:How would you describe what you do to a complete stranger? (5:38)How has the transition been from individual contributor to a manager of people? (8:05)Can you describe what the brand partnerships team contributes to Instacart? (10:44)What moment sparked your interest in marketing/sales? (13:08)Can you walk us through your journey from that moment to present day? (19:05)What filter have you leveraged to make career decisions? (26:18)What are the types of skills that you're looking for in candidates? (30:36)How is the Canadian tech scene shaping up and what types of roles are available here vs. the US? (34:06)Can you debunk some myths that exist around advertising sales? (38:30)Rapid Fire - we put Dean in the hot seat! (41:54)

Philip James is the Founder and CEO of Firstleaf, one of the largest wineries in the US, directly serving hundreds of thousands of consumers with wines from around the world. With over $500 million in online sales to his name, he's an entrepreneur known for combining technology, consumer insights, and the expertise of world-class winemakers. He has also helmed successful ventures like Lot18 and Snooth, earning awards and recognition. With graduate degrees from Oxford and Columbia University, he's not just a business leader but also a sought-after guest speaker at prestigious institutions.   Here's a glimpse of what you'll learn: Philip introduces Firstleaf as a unique wine company that combines import, winemaking, and personalization Firstleaf's wine personalization quiz, exploring its evolution from past wine quizzes Philip elaborates on Firstleaf's approach to categorizing users into clusters based on their feedback, creating a unique wine selection for each individual Philip shares insights into Firstleaf's fulfillment process The conversation shifts to the role of technology in Firstleaf Philip reflects on the common misconception that wine appreciation requires memorization The discussion touches on Firstleaf's classification as a Consumer Packaged Goods (CPG) or technology company The conversation explores wine subscription services in other countries Philip shares valuable advice for aspiring entrepreneurs in the wine industry, emphasizing the importance of leveraging technology   In this episode with Philip James Dive into the world of wine innovation with Philip James, the Founder & CEO of Firstleaf, a game-changing direct-to-consumer wine company. Learn how Firstleaf uses personalization and data to craft unique wine experiences for each customer.  In today's episode of the Legends Behind the Craft podcast, Drew Thomas Hendricks is joined by Philip James, Founder & CEO at Firstleaf. Discover the secrets behind their wine personalization quiz, wine clusters, and fulfillment magic. Philip also challenges the need for wine memorization, making wine enjoyment accessible to all. Plus, get insights on entrepreneurship in the wine industry and the role of technology in business growth. If you're curious about wine, tech, and entrepreneurship, this podcast is a must-listen.   Sponsor for this episode… This episode is brought to you by Barrels Ahead. Barrels Ahead is a wine and craft marketing agency that propels organic growth by using a powerful combination of content development, Search Engine Optimization, and paid search. At Barrels Ahead, we know that your business is unique. That's why we work with you to create a one-of-a-kind marketing strategy that highlights your authenticity, tells your story, and makes your business stand out from your competitors. Our team at Barrels Ahead helps you leverage your knowledge so you can enjoy the results and revenue your business deserves. So, what are you waiting for? Unlock your results today! To learn more, visit barrelsahead.com or email us at hello@barrelsahead.com to schedule a strategy call.

Do you know what Trade Spend is? Do you know why that $200,000 charge from Whole Foods just got deducted from your account? Well Nikki McNeil, Co-Founder and Head of Deduction Management Services at Vividly, is here to set the record straight. Trade Spend goes deeper than you think and it affects every single aspect of the business for CPG companies. You can't get around it. You can't get under it. But you certainly can misuse it so who better to learn about it from than someone who has worked in CPG companies like Justin's Nut Butter and Lilys? Born out of necessity, hear this Entrepreneur's journey into the unsexy but crucial parts of business and how to succeed through the hardship. The Longer Game is a podcast focused on leaning into the trends and advancements in retail so brands see a clearer path to success across ALL channels. We're looking at retail in a whole new way, looking to better understand the future of retail. It's Retail Reimagined. Sharing hope about the future. No one channel can a business sustain. Go omni-channel. Like what you're hearing? Subscribe to our channel and make sure to click or tap the bell so you get notified whenever new episodes drop. Want to learn more about The Longer Game? Head over to https://thelongergame.com to read show notes, watch more episodes, or contact us. Follow us on LinkedIn: https://linkedin.com/company/thelongergame Follow us on Instagram: https://instagram.com/thelongergame Follow us on Facebook: https://facebook.com/thelongergame Our guest Guest Name is Nikki McNeil. Nikki McNeil is currently a Co-Founder at Vividly. With over a decade of Accounting in Consumer Packaged Goods (CPG) within food & beverage companies, Nikki has been responsible for managing multi-million dollar trade spend budgets through well-vetted operating processes that arm Accounting departments with accurate deductions processing, accrual formulation, broker commission computations, and dispute resolution. With automation top of mind through the challenges she faced in CPG, she co-founded a leading trade promotion management software, Vividly, which aims to deliver clear value through efficiencies when analyzing trade spend dollars which, for most, is the 2nd largest expense on the P&L. You can find her at... Website: https://www.govividly.com/ LinkedIn: https://www.linkedin.com/in/nikki-mcneil/ Michael Maher, the host, would love to connect with you. Reach out to him at… Email: michael@thinkcartology.com LinkedIn: https://linkedin.com/in/immichaelmaher This podcast is sponsored by Cartology and Podcastify Me. Cartology is a customized done-for-you service agency that helps brands accelerate growth and get profitable on the Amazon marketplace. They work directly with brands to create strategy and then go right out and execute it. Want to find out more? Website: https://thinkcartology.com Find Cartology on LinkedIn: https://linkedin.com/company/cartology Find Cartology on Instagram: https://instagram.com/thinkcartology Find Cartology on Facebook: https://facebook.com/thinkcartology Podcastify Me is designed to help coaches of all kinds enter the podcasting space with minimal lift for them. And, inviting past, current and future clients to your show as part of your marketing and sales process sets you apart from your competition, in a time where podcasting is really gaining popularity. Website: https://podcastify.me Find Podcastify Me on LinkedIn: https://www.linkedin.com/company/podcastify-me/ Find Podcastify Me on Instagram: https://www.instagram.com/podcastify.me/ Find Podcastify Me on YouTube: https://www.youtube.com/channel/UCf2biqOTN2UbZ5aaM4Sx6NQ --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelongergame/message Support this podcast: https://podcasters.spotify.com/pod/show/thelongergame/support

Jeff Fenster(@fensterjeff), an entrepreneurial dynamo, Fenster firmly believes in the power of enjoyment in building successful ventures.  He is intensely committed to nurturing groundbreaking start-ups that showcase both vertical integration and revenue-stimulating innovation, alongside developing highly capable leadership teams to catalyze the growth of thriving brands. As a trailblazer in the quick-serve restaurant industry, Fenster founded Everbowl, a rapidly burgeoning superfood brand rooted in Southern California, back in 2016. Everbowl is now nationally renowned as an ascendant force within the sector, democratizing access to affordable, healthy superfoods for all. With a steadily expanding network of retail outlets in Southern California and Arizona, Fenster is the driving force behind Everbowl's extraordinary growth, with ambitions to proliferate the brand on a nationwide scale via both retail and superfood-infused Consumer Packaged Goods (CPG) products.  Jeff recently launched his new podcast show called The Jeff Fenster Show, where he interviews the most successful athletes, entrepreneurs, and celebrities, like Drew Brees, Dan Fleshman, and David Meltzer, to decode and reverse engineer their success formulas. In today's mashup, we feature clips from Jeff with Tim Gover, Drew Brees, and our own Travis Chappell: Create your own balance; don't find it; instead of seeking perfect balance, focus on purposefully tilting your priorities when needed. Be comfortable being out of balance for periods of time. Do your best, don't just try your best; giving maximum effort is more important than just trying. Don't leave yourself an excuse in case you come up short. Learn every job and skill you can, experiencing diverse roles, even less desirable ones, to develop well-rounded skills and traits. All contribute to becoming the professional you strive to be Build relationships, not transactions; the importance of building long-term, value-driven relationships with customers rather than focusing solely on one-time transactions. This allows for recurring business and referrals. Identify problems, then creatively solve them. Instead of accepting problems at face value, take time to re-evaluate the root of the issue and determine if there is an unconventional solution. Fenster did this by building a construction company to solve the high restaurant build-out costs. Everyone is in sales; no matter your role, you have to "sell" yourself, your ideas, and your value. Developing sales skills allows you to generate revenue. If you want to learn directly from elite performers like Drew Brees, Tim Grover, and Jeff Fenster, be sure to check out this episode featuring clips from Jeff's new show. You'll get insights on sales, balance, problem-solving, putting in maximum effort, and continually developing your skills. Jeff has a knack for drawing out the best advice from his world-class guests. Tune into The Jeff Fenster Show on your favorite podcast platform, subscribe, leave a review, and let Jeff know you discovered him through this episode. You won't regret getting mentored by these ultra-successful athletes, coaches, and entrepreneurs. Don't forget to subscribe to our Youtube Channel, @travismakesfriends Follow Travis on: IG

With the retail market rapidly shifting towards e-commerce and marketplaces, what strategies do you believe are crucial for Consumer Packaged Goods (CPG) brands to effectively compete and get ahead in this evolving landscape? The dominance of marketplaces in the e-commerce customer journey is undeniable. How can CPG brands adapt their marketing and sales approaches to leverage the opportunities presented by marketplaces and ensure maximum visibility and conversion? The transformation of large e-commerce platforms into marketplaces or their increasing demand for drop shipment capabilities from vendors has significantly impacted the e-commerce value chain. In your opinion, what are some key implications and challenges that CPG brands should be aware of, and how can they navigate these changes effectively? It's fascinating to see how platforms like Google, Instagram, TikTok, and Pinterest are expected to change their business models by collecting payments and processing orders. How do you envision these shifts influencing the customer experience and the way CPG brands engage with their target audience? What strategies should brands consider to stay relevant in this evolving ecosystem? As the digital landscape continues to evolve, there are several emerging digital sales channels gaining traction, such as live commerce, social commerce, in-car commerce, metaverse experiences, and NFC & QR technology. Could you share your insights on which of these channels you find particularly promising for CPG brands, and how they can effectively capitalize on these trends to enhance their online presence and drive sales?

Jeff Fenster(@fensterjeff), an entrepreneurial dynamo, Fenster firmly believes in the power of camaraderie and enjoyment in building successful ventures. He is intensely committed to nurturing groundbreaking start-ups that showcase both vertical integration and revenue-stimulating innovation, alongside developing highly capable leadership teams to catalyze the growth of thriving brands.As a trailblazer in the quick-serve restaurant industry, Fenster founded Everbowl™, a rapidly burgeoning superfood brand rooted in Southern California, back in 2016. Everbowl is now nationally renowned as an ascendant force within the sector, democratizing access to affordable, healthy superfoods for all. With a steadily expanding network of retail outlets in Southern California and Arizona, Fenster is the driving force behind Everbowl's extraordinary growth, with ambitions to proliferate the brand on a nationwide scale via both retail and superfood-infused Consumer Packaged Goods (CPG) products. In his successful expansion of the brand, Fenster has pioneered the adoption of innovative strategies to enhance Everbowl's revenue-generating efficiencies across areas like operations, procurement, supply chain, and construction.As a motivational mentor and adept team architect, Fenster is committed to fostering a vibrant company culture where the mantra is "make friends and have fun". Fenster also maintains an active role in community advocacy, generously dedicating his time and resources to support his local community.What Travis and Jeff discussed:The societal expectation for teenagers to have a clear idea of their life path, despite their limited life experience and perspective, Jeff shares his own experience of feeling unfulfilled and unsure in academia, nearly dropping out of college, and realizing after law school that he didn't want to pursue his original goal.How Jeff has learned the value of being 'change ready' and believing that when deciding whether to pivot or persevere, one should play out both scenarios and decide which outcome they'd rather live with, underlining the value of a college degree not in specific skills acquired, but in demonstrating commitment and adaptability.Why Jeff thinks that while marketing has the potential for scalability and high earnings, he believes that sales is a more crucial skill, especially for entrepreneurship and leadership, as it involves persuasion and effective communication, which can be applied in various situations.How Jeff leveraged relationship capital and sales acumen to establish a successful digital marketing agency in partnership with renowned SEO expert Neil Patel, eventually leading to substantial personal financial gain.Jeff's passion for health and wellness, eventually deciding to disrupt the industry by founding the Everbowl chain of wellness-focused restaurants; his unique approach to business expansion involved developing an in-house construction company to reduce build costs and timeframes, demonstrating an entrepreneurial mindset to identify and solve problems, which played a significant role in Everbowl's success and rapid growth.Special Offer for Travis Makes Friends Listeners:Get 16 free meals with the Hello Fresh discount code hellofresh.com/travis16Don't forget to subscribe to our Youtube Channel, @travismakesfriendsFollow Travis on:IG

Consumer Packaged Goods (CPG) is a commonly used term in the cannabis industry, encompassing brands and dispensaries. When it comes to luxury purchases, the entire experience and the emotions it evokes play a crucial role in evaluating customer satisfaction. Luxury brands can command premium prices due to their positioning and the inherent value associated with their products. While the cannabis industry is gradually moving towards establishing such premium price points, it requires a deep understanding of exceeding expectations at every customer touch point.Implementing and refining these strategic principles is a valuable endeavor. However, it presents significant challenges, including current marketing restrictions, limited capital resources, and the complex nature of establishing a consistent national brand identity in a market that operates on a localized basis.Applying and developing these strategic principles is a valuable undertaking but comes as a steep uphill challenge.This week we sit down with David Goubert, CEO of Ayr Wellness, to discuss the following:How AYR  is applying  luxury retail principlesImplementing realignment strategy and why certain assets didn't fitKey touchpoints in the customer journeyWhere Opportunities are in cannabis via marketing$AYRWFAbout:  David GoubertDavid Goubert is President and CEO of Ayr Wellness and is responsible for overseeing the Company's operational and commercial functions, including production, supply chain, retail, wholesale and marketing.Mr. Goubert joined Ayr from Neiman Marcus Group, one of the largest multi-brand retailers in the United States, where he helped lead the company through a transformation into one of the strongest retailers in the country. Most recently, he served as NMG's President and Chief Customer Officer, where he was responsible for the full P&L of the Neiman Marcus brand as well as all customer touchpoints.Prior to joining Neiman Marcus, Mr. Goubert spent 20 years at LVMH, the world's leading luxury consumer-products company. At LVMH, David served in a variety of capacities, including Senior Vice President of LVMH's Starboard Cruise Services subsidiary and 15 years leading manufacturing, supply chain, retail and general management at the company's flagship Louis Vuitton brand. Guest Links:LinkedInAyr Wellness: LinkedIn & TwitterFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

Consumer Packaged Goods (CPG) is a commonly used term in the cannabis industry, encompassing brands and dispensaries. When it comes to luxury purchases, the entire experience and the emotions it evokes play a crucial role in evaluating customer satisfaction. Luxury brands can command premium prices due to their positioning and the inherent value associated with their products. While the cannabis industry is gradually moving towards establishing such premium price points, it requires a deep understanding of exceeding expectations at every customer touch point.Implementing and refining these strategic principles is a valuable endeavor. However, it presents significant challenges, including current marketing restrictions, limited capital resources, and the complex nature of establishing a consistent national brand identity in a market that operates on a localized basis.Applying and developing these strategic principles is a valuable undertaking but comes as a steep uphill challenge.This week we sit down with David Goubert, CEO of Ayr Wellness, to discuss the following:How AYR  is applying  luxury retail principlesImplementing realignment strategy and why certain assets didn't fitKey touchpoints in the customer journeyWhere Opportunities are in cannabis via marketing$AYRWFAbout:  David GoubertDavid Goubert is President and CEO of Ayr Wellness and is responsible for overseeing the Company's operational and commercial functions, including production, supply chain, retail, wholesale and marketing.Mr. Goubert joined Ayr from Neiman Marcus Group, one of the largest multi-brand retailers in the United States, where he helped lead the company through a transformation into one of the strongest retailers in the country. Most recently, he served as NMG's President and Chief Customer Officer, where he was responsible for the full P&L of the Neiman Marcus brand as well as all customer touchpoints.Prior to joining Neiman Marcus, Mr. Goubert spent 20 years at LVMH, the world's leading luxury consumer-products company. At LVMH, David served in a variety of capacities, including Senior Vice President of LVMH's Starboard Cruise Services subsidiary and 15 years leading manufacturing, supply chain, retail and general management at the company's flagship Louis Vuitton brand. Guest Links:LinkedInAyr Wellness: LinkedIn & TwitterFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

Consumer Packaged Goods (CPG) is a commonly used term in the cannabis industry, encompassing brands and dispensaries. When it comes to luxury purchases, the entire experience and the emotions it evokes play a crucial role in evaluating customer satisfaction. Luxury brands can command premium prices due to their positioning and the inherent value associated with their products. While the cannabis industry is gradually moving towards establishing such premium price points, it requires a deep understanding of exceeding expectations at every customer touch point.Implementing and refining these strategic principles is a valuable endeavor. However, it presents significant challenges, including current marketing restrictions, limited capital resources, and the complex nature of establishing a consistent national brand identity in a market that operates on a localized basis.Applying and developing these strategic principles is a valuable undertaking but comes as a steep uphill challenge.This week we sit down with David Goubert, CEO of Ayr Wellness, to discuss the following:How AYR  is applying  luxury retail principlesImplementing realignment strategy and why certain assets didn't fitKey touchpoints in the customer journeyWhere Opportunities are in cannabis via marketing$AYRWFAbout:  David GoubertDavid Goubert is President and CEO of Ayr Wellness and is responsible for overseeing the Company's operational and commercial functions, including production, supply chain, retail, wholesale and marketing.Mr. Goubert joined Ayr from Neiman Marcus Group, one of the largest multi-brand retailers in the United States, where he helped lead the company through a transformation into one of the strongest retailers in the country. Most recently, he served as NMG's President and Chief Customer Officer, where he was responsible for the full P&L of the Neiman Marcus brand as well as all customer touchpoints.Prior to joining Neiman Marcus, Mr. Goubert spent 20 years at LVMH, the world's leading luxury consumer-products company. At LVMH, David served in a variety of capacities, including Senior Vice President of LVMH's Starboard Cruise Services subsidiary and 15 years leading manufacturing, supply chain, retail and general management at the company's flagship Louis Vuitton brand. Guest Links:LinkedInAyr Wellness: LinkedIn & TwitterFollow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:

Have a food product that you want to get into the market! Charged Up Studio's guest for this week brings more than 30 years of experience in the Consumer-Packaged Goods (CPG) industry. Glenn Gordone began his career at four of the top CPG companies in the world in various positions such as sales, marketing, and finance. He has continued working in the industry with successful brands positioning them on retail shelves throughout the United States. He is now the current President of RED Chocolate, a well-known European brand, creating inroads into the US. This week's podcast focuses on bringing some of his expertise to you, our listeners in hopes of helping those food entrepreneurs wrangle the complex process of creating brand awareness and market positioning. linkedin.com/in/glenngardone http://www.red-chocolate.com/ g.gardone@chocolette.com 484-252-1505  Learn more about your ad choices. Visit megaphone.fm/adchoices

Bricks and Clicks is hosted by Johnny Valeriote and Colin Davidson, two of the three managing partners at Omnium. Produced by Rolled Up, submit your comments and questions to us on Twitter.In this episode of "Bricks & Clicks," we speak with Mike Fata, founder and former CEO of Manitoba Harvest, about the importance of density and local distribution for startups in the Consumer Packaged Goods (CPG) industry.Mike shares his advice on how to determine the velocity threshold for success in a specific product category and the importance of understanding that threshold in order to grow and scale the business. He emphasizes the importance of making relationships with store owners and category managers in order to get a better understanding of the velocity expectations in the category and to strive to be 25% better than that expectation. Mike also discusses the importance of trade marketing and planning for CPG companies and provides tips for younger entrepreneurs starting in the industry.

How do you grow your “brand” as a freelancer? Does the hype around the importance of a healthy work-life balance make sense? This week, we feature an episode of The Joyful Freelancer that our very own Gage Mitchell was on recently to answer these questions. The host of the podcast, Katherine Gustafson, evoked Gage to delve into some of his favorite social media rants, how to engineer your life to be more fulfilling, and his approach to growing mission-driven brands. Tuning in, you'll hear the origin story of EvolveCPG and Modern Species, the value of marrying work with your passions, why saying no can lead to better opportunities, and the reasons why strengths and weaknesses are situational, plus much more. Gage hopes this episode will motivate listeners to reach for their goals in the coming year, so listen in to find out more and feel inspired!Key Points From This Episode:Background about Gage, the work he does, and the projects he is currently working on.Whether or not he works with Consumer Packaged Goods (CPG) exclusively.An overview of the many brands Gage has worked with.How he approaches working with brands to showcase their values and products.Growing your brand as a freelancer and why it is essential to be successful.How freelancing led to the formation of Modern Species and EvolveCPG.The inspiration behind the name of the company: Modern Species.What Gage means when he says, “work-life balance is a waste of time”.Why turning down work can actually lead to more and better opportunities.Ways in which strengths and weaknesses are dependent on the situation.Katherine and Gage share their experiences working as freelancers.The importance of understanding your character traits.What it is like being a creative working within a corporate space.Links Mentioned in Today's Episode:The Joyful Freelancer on InstagramThe Joyful Freelancer on TwitterThe Joyful Freelancer on Apple PodcastsThe Joyful Freelancer on Audible Organic ValleyAlter EcoMamma ChiaNutivaYumbutterModern Species Gage Mitchell on LinkedInGage Mitchell on Twitter Evolve CPGEvolve CPG CommunityEvolve CPG on YouTubeEvolve CPG Email

On our newest episode of PenPodcast we are joined by Guy Powell. Powell is the author of the new book, “The Post-COVID Marketing Machine: Prepare Your Time to Win.” He is a global thought-leader in marketing strategy and ROI. He provides marketers with the strategies, tools and tactics to continuously improve their marketing ROI and exceed their company's sales and profit goals. He helps them build “marketing machines” to properly organize and collect marketing data, connect marketing activities to sales, structure operations for continuous improve and make fact-based, strategic and tactical marketing decision. For nearly two decades, Guy has helped marketers around the globe drive strategic advantage through a clear focus on the customer, supported by best-in-class analytics as the founder of ProRelevant Marketing Solutions. He has trained thousands of marketers in a wide variety of industries, including Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG), high-tech, financial services, telecom, and airlines. His work helps marketers make better decisions to deliver more revenue, profit, and market share. Marketing Mid-COVID and Post-COVID changed drastically. Consumer purchase behavior and media consumption were different. “The Post-COVID Marketing Machine” addresses these “new rules” of marketing to survive and thrive in the post-COVID marketing world. Join us for a chat with Guy. --- Support this podcast: https://podcasters.spotify.com/pod/show/pen-podcast/support

This week's guests are Ron and Mackenzie from Macaroni Creative. This is their second time on the show chatting about awesome packaging they had created and put out in the world. During this interview, we talk about Hot Dogs and Sausages. But also Consumer Packaged Goods (CPG) packaging. Our deep dive is all about the Millers Craft Meats rebrand. This covers logos, collateral, packaging, and more. But we are here to chat about the packaging and how they made it all work on different substrates and different products. This was a great conversation from some absolute pros in the CPG and beyond design space. @macaroni_creative THE LINKS: Macaroni Creative WebsiteMillers Craft Meats ProjectMacaroni Instagram Print Design Academy YouTubePrint Design Academy InstagramFREE Print Ready Files Checklist Print Design Mastery - Learn to be an expert at print design - CLICK HERE

This episode is brought to you by Sendlane.   Nick says, “this is how I look at Consumer Packaged Goods (CPG). CPG is incredibly difficult. We all know it. Everyone that's in it know's it's really, really difficult. You've got business-to-business (B2B). The brand to the retailer. You got business-to-consumer (B2C) sales, which is direct to consumer, Amazon, anything like that. And then you have B-to-B2C.   He goes on to say, “So when you sell to Sprouts or Kroger or Target or whatever it may be, how do you then get a consumer product off of the shelf? Yes, you've sold it to Target. Target is now buying your inventory, but if consumers don't buy it, you're going to have to pay for it again. You're going to have to buy it back with less of an expiration date and so on. That's where it gets really, really difficult.”   In today's interview, we have a return guest and friend of the show (episodes #383/384), Nik Hall, Founder of Vitafive. Vitafive is on a mission is to provide high-quality, benefit-based supplements in eco-friendly packaging!   In this episode, we're given a behind the scenes look at the products we love to buy, whether it's online or at a retailer, and the challenging environment entrepreneurs face bringing products to market.   We discuss:   * His gratefulness for his wife * Overview & update of Vitafive * How retail has changed * Why he believes in selling more to less retail stores * Why you should not do consignment * How to start with retail, including starting local and test * How to get more sales through retail * Why channel strategy is critical * Growth versus profitability * Advice to CPG founders, including pricing strategies and if you don't think you can do it, don't! * And more…   Join Ramon Vela and Nik Hall, as we break down the inside story of Vitafive on The Story of a Brand.   For more on Vitafive, visit: https://vitafive.com/    Subscribe and listen to the podcast on all major apps. Simply search for “The Story of a Brand” on your favorite podcast player.   *   This episode is brought to you by Sendlane.   Alright, guys, here's the deal: I have a gift for you from our primary sponsor — Sendlane. They're giving away their online course eCommerce Academy - Email & SMS Marketing!   This course gives you the step-by-step playbook to drive more revenue and retention with email & SMS. This is typically a $500 package, but for our listeners, it's entirely FREE when you get started with your FREE 14-day trial of Sendlane.   When you do, chat with their support team and let them know you're one of our listeners to get full access to hours of course content that will help you make email marketing your #1 growth engine.   Visit https://storybrandgift.com to get the details, sign up for a free trial and get your gift!

This episode of The Passage to Profit Show features Guy Powell from ProRelevant, Christian Seale from Vitruvia and Niki Brown, founder of IGNITE Summit. Guy Powell founded ProRelevant in 2002, a marketing firm that works with major brands to provide bespoke analytics, consulting services, and training to help them maximize their return on marketing investment. ProRelevant combines advanced analytics with consumer purchase behavior to deliver answers to grow sales, profits and the brand, helping clients identify and connect each marketing dollar spent to its impact on generating incremental sales and ROI. The firm follows a rigorous proprietary data framework to ensure their data is accurate, complete, and timely and holds in-depth stakeholder interviews to capture their needs and concerns, and maintain ongoing contact with key stakeholders. With globally recognized analytics credentials, ProRelevant is trusted by industry leaders and Fortune 500 clients. Guy Powell has trained thousands of marketers in a wide variety of industries, including Consumer Packaged Goods (CPG), Fast-Moving Consumer Goods (FMCG), high-tech, financial services, telecom, and airlines. His work helps marketers make better decisions to deliver more revenue, profit, and market share. Guy Powell is also an author with his latest book being “The Post-Covid Marketing Machine: Prepare Your Team to Win”. Discover how the Covid-19 pandemic has changed the marketing landscape and learn how a deep understanding of post-Covid dynamics of consumer purchase behavior will affect your go-to-market strategies. A must-read for marketers in 2022! Read more at: https://prorelevant.com/ and at: https://marketingmachine.prorelevant.com/ Our Entrepreneur Presenters for October 9, 2022: Christian Seale is the co-founder of Vitruvia, a revolutionary recovery platform that focuses on a non-surgical approach to healing and pain management. Vitruvia focuses on the root cause of a patient’s pain, and heal them from the inside out. Allowing the flow of nutrients to return to the damaged tissue to completely heal. Vitruvia uses a holistic approach to assess a patient’s overall tissue health under the guidance of their proprietary ultrasound imaging software, ScarMap, to heal damaged tissue so the patient can return to their daily activities pain free and with an increased range of motion. ScarMap allows physicians to see the damaged tissue, then repair and rehydrate the tissue with a proprietary solution called RELIEF, that facilitates long term tissue regeneration, prevents future scarring and restores anatomy to a pre-injury state. RESTORE is a more extensive, lengthier version of RELIEF and RENEW is for the person who is looking for a whole body connective tissue restoration, and interested in the anti-aging benefits. Read more at: https://vitruvia.co/ Niki Brown is the founder and host of IGNITE Women’s Empowerment Summit, happening next on Nov 10 – 12, 2022 – a soul stirring 3 day movement for women in all walks and stages of life who have a desire to break limitations, push past boundaries and empower every aspect of their lives for more! Having a passion to create a conference which delivers high energy spiritual impact and practical life application, IGNITE provides a dynamic environment for women to be empowered in their business, profession, personal and spiritual life. As part of this event, IGNITE features dynamic speakers who are experts in the areas of business, finance, personal, professional and spiritual development. Each year a portion of IGNITE proceeds are dedicated to supporting single mothers who have a passion to further their education an

Join Nancy Ridge Founder of Ridge Innovative and Dan Albaum, Marketing Leader & Author, Market Impact, for a fascinating conversation around The Culture of Servant Leadership. Nancy is honored to introduce Dan Albaum. Dan Albaum is an accomplished marketing leader with experience launching new products and driving world-class results in global technology companies including Verizon Wireless, Cisco, Honeywell, Consumer Packaged Goods (CPG), and the non-profit space. He is a passionate servant leader enabling teams to create stronger internal and external customer relationships with clarity of purpose within collaborative, healthy cultures. A founding co-partner of marketing consultancy Market Impact, he is the host of the weekly podcast series Market Impact Insights, recognized by Forrester as a Top 100 Channel Podcast, sharing leadership best practices from around the world. Index: 00:54 – Introduction of Dan Albaum and his Background 02:00 – Motivation behind the new book, “Market Impacts” 08:05 – Innovation, Relationships, Diversity, Data, Leadership, and Optimism intersecting uniquely 12:40 – Using Data to Build Trust in Relationships 23:41 – Power of Small Increment Goals 32:00 – What is Servant Leadership and Importance to Dan Albaum 40:48 – What innovation would you most like to see gain adoption? Helpful Link – Market Impact – https://www.marketimpactnow.com If you enjoyed this podcast, be sure to subscribe to us on Soundcloud for more episodes and write us a review! Share this episode with anyone interested in unconventional ideas. Do you have questions, comments, insight on the topics discussed today? Send an email to support@ridgeinnovative.com with Subject: “Culture of Innovation S1 E15”! Follow Us On: iTunes: https://podcasts.apple.com/us/podcast/culture-of-innovation/id1537650821 Website: https://ridgeinnovative.com Twitter: https://twitter.com/nancy_ridge LinkedIn: https://www.linkedin.com/in/nancy-ridge-085988a YouTube: https://www.youtube.com/channel/UCjEMawW6iUoDcQDjvtKTBzA Soundcloud: https://soundcloud.com/culture-of-innovation Release Date: 5 October 2022

Today my guest on the podcast is Siena Dexter. Siena is the Director of Brand Strategy and Associate Partner at Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics. Siena's main interest is in Behavioural Economics and quantifiable ways to predict human behaviour - which happens to be exactly what Smashbrand does best.  We talked about packaging,  branding, how to catch your customer's eye, the importance of knowing your market and connecting with your audience.  Listen in to hear Siena share: An introduction to herself and her business (01:14) The process of how SmashBrand test brands and packaging (01:50) The challenges of rebranding (05:26) Grabbing the consumer's attention (07:06) Predicting consumer behaviour (08:57) How a small independent brand can stand out in the marketplace (10:27) How to connect with your audience (11:25) Make people care about your story (13:57) Do you need to show the face behind the brand? (15:15) How to make a brand a bestseller (18:52) Being realistic about the work that goes into making a brand a success (21:40) Key team members to recruit as you scale your brand & business (23:05) Things to consider when approaching buyers (25:43) Things to consider around the messaging of your brand (31:19) Tips for what to include on your packaging (35:25) Her number one piece of advice for product creators (42:59) USEFUL RESOURCES: https://www.smashbrand.com/ (SmashBrand Website) https://www.linkedin.com/company/smashbrand/ (SmashBrand LinkedIn) https://vickiweinberg.com/captivate-podcast/creating-a-food-business-and-getting-stocked-in-major-supermarkets-with-marieke-syed-snackzilla/ (Podcast 112 Creating a food business and getting stocked in major supermarkets - with Marieke Syed - Snackzilla ) LET'S CONNECT https://www.facebook.com/groups/productcreatorsclub (Join my free Facebook group for product makers and creators) https://www.instagram.com/vickiweinberguk/ (Find me on Instagram) http://www.vickiweinberg.com (Work with me)  Mentioned in this episode: Get on the waitlist for my Group Product Creation Programme Join the waitlist to be first to hear when you can join Create a Product to Sell and get a free 1:1 call with me when you sign up! https://checklist.vickiweinberg.com/waitlist

In episode 120 of the Fintech Chatter podcast, Dexter Cousins is joined by Andrew Wong of Koba Insurance.Koba, a data-driven Australian car insurance company Koba's offers comprehensive car insurance at a flat (whilst parked) fee, with an add on cost per km's driven. So, if you work from home and your car is sitting in your garage then you simply don't pay any extra. With an ever-growing number of cars linked to smart technology, this offers a fairer pricing option for many customers. KOBA is led by an industry-leading insurance professionals team, not just a bunch of tech guys trying to solve insurance problems, they understand that technology gives them a competitive advantage.Andrew is a senior executive with a background in digital and commercial marketing strategy. He has worked on the digital launch of Consumer Packaged Goods (CPG) brands for corporate environments and start-ups in global markets incl. US, Singapore, Australia, New Zealand, China, and the UK.He is a performance-based marketeer with a dedication to gaining rapid and measurable ROI. He has successfully assembled high-performing teams and navigated through complicated landscapes and chaos to achieve a collective vision.Find out about Koba Insurance hereFind out about Andrew Wong hereA favour to askFintech Chatter is free of sponsors and will always be free content. If you appreciate the interviews please help us promote the show byHitting "follow" on your podcast player and leave a five-star review on Apple scroll to the bottom of the page (iphone or ipad only), hit 5 stars and write a review Spotify  in the app click 5 starsSubscribing and liking on YoutubeThanks for your support.About Tier One PeopleFounded by Dexter Cousins in 2016, Tier One People is on a mission to help Australia become the world leader in Fintech innovation.Tier One People helps companies like Revolut, TrueLayer and 10x build founding teams for launch in Australia. And series A+ / ASX Listed Aussie Fintech like Lendi, Afterpay and 86 400 hire executive talent capable of delivering growth and scale. If you are building a world-class Fintech venture and need help in hiring tier-one people contact usTier One People Leaders in Fintech Executive Search and RecruitmentDo you like the show? Please leave us a review

In this week's episode of Beyond Consulting, we welcome Leo (Chris) Kasuya, former KPMG consultant, and current Director of Strategy & New Ventures at Irresistible Foods Group. Leo joins us to discuss his current role at IFG and what it's like to work in the consumer packaged goods industry. IFG is a family of authentic food & beverage brands that are beloved by their consumers for its irresistible products, uniquely connected through its shared values and sold in the perimeter. Before IFG, Leo co-founded a highly innovative digital brand and content agency (Unique Impressions Group) that enabled him to travel all over the world. Prior to UPG, Leo was a management consultant focused on consumer retail, financial services, and private equity strategy work at KPMG. Each week we speak with leaders in venture capital, private equity, investment banking, and consulting to explore the various career options after leaving management consulting firms like McKinsey, Bain, BCG. Irresistible Foods: www.irresistiblefoods.com ECA: www.eca-partners.com Beyond Consulting: www.beyondconsulting.info

Today on DWB, I'm joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship sugar free ketchup and barbecue sauce.I invited Abe on the show to share the story of True Made Foods, along with the lessons he's learned scaling up CPG company. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Learn more about True Made Foods here: https://www.truemadefoods.com/

Siena Dexter joins Karen Rands on The Compassionate Capitalist Show(tm) to talk about the data science of connecting with consumers to choose your brand, your product over a competitor.    How do you create brand loyalty?   How do you interest in a new product or brand so that your target consumer knows what the value is in just 3 seconds?  Siena calls it the 3 Second Decision.  Listen and learn how the BIGGEST names in Consumer Packaged Goods use behavioral economics to trigger the consumers' consciousness logic, and subconscious emotion all at once to make a buying decision and how that turns into brand loyalty.  Siena and Karen dig into the market adoption of meat alternatives and the evolution of the 'women' personal care market.  Siena is the Director of Brand Strategy and Associate Partner at  Smashbrand, where she helps Consumer Packaged Goods (CPG) brands win on shelf through quantified consumer metrics.  Siena's educational and professional journey brought her to Smashbrand where her main interest is in Behavioral Economics and her passion is identifying quantifiable ways to predict human behavior.  Smashbrand does this very well.  http://smashbrand.com Karen Rands, is the leader of the Compassionate Capitalist Movement™ and author of the Best Seller, Inside Secrets to Angel Investing.  She is an authority on creating wealth through investing and building successful businesses that can scale and exit rich.  Visit http://KUGARAND.com to learn how to hire her firm to identify the red flags of deal before you invest or try to raise capital. Become a patron and promote your company, visit http://karenrands.co Subscribe to this podcast on your favorite platform and share with friends please.  Watch on YOUTUBE: https://youtu.be/7CRmTE0BSVo

Dave Burwick is the president and CEO of The Boston Beer Company, the creator of popular alcoholic beverages such as Samuel Adams beer, Twisted Tea, and Truly Hard Seltzer. Dave launched his consumer goods career at PepsiCo, where he served in a variety of chief and executive marketing roles during the 20 years he spent there. The post 926: How to Break Into the Consumer Packaged Goods (CPG) Industry With Dave Burwick, The Boston Beer Company [Espresso Shots] appeared first on Time4Coffee.

  Episode Highlights: Hear how Gathr Outdoors rebranded and expanded its offerings with numerous acquisitions   CEO, Keith Bornholtz does a deep dive into his leadership theory, a new role with Gathr, and the importance of devotion in a passion-driven outdoor industry  And I think, at least for this business, it's just essential that that entrepreneurial passion and the spirit of each and every one of the brands continues to survive and thrive. As Gathr creates a larger community of brands, Bornholtz sees vital importance in bringing each brand's individualism into the greater vision of Gathr Outdoors.     Description: In this episode of the Channel Mastery Podcast, I sit down with Keith Bornholtz, the CEO of the recently rebranded Gathr Outdoors. Bornholtz has worked for years in passion-based industries with his work in the pet space and brings a fresh leadership style to the former MacNeill Pride Group. He speaks to the brand's recent acquisitions, CPG business model, three H leadership styles, outdoor industry growth, and much more.  Bornholtz, who has over 30 years of experience in branded consumer products, joins Gathr Outdoors from Central Garden & Pet, where he was President of the pet distribution business unit and led a five-year strategic transformation of their national multi-channel platform. Bornholtz previously held senior leadership positions at Yes To Inc., Big Heart Pet Brands, Clorox, and Procter & Gamble. Bornholtz is an executive leader with a progressive history of improved operating performance and increased enterprise value in multiple environments.  Topics covered:Three H leadership styles, Consumer Packaged Goods (CPG), passion-based businesses, passion-based industries, corporate conglomerate, MacNeill Pride Group, acquisitions, COVID, bicycling, outdoor, endurance sports, RV, industry growth, outdoor industry, pro and the enthusiast in the outdoor industry,   

The innovation space is wider and more expansive than the traditional tech verticals. It extends to the food we eat, the health/beauty solutions we use, the products we utilize to clean our home, and many more. Joining us is Kirstin Ross, Managing Director of SKU a CPG focused accelerator here in Austin Austin's reach expands beyond the city into every store and for every consumer...What's next Austin? Podcast Production Services by NCC Audio Our music is “Tech Talk” by Kevin MacLeod. Licensed under Creative Commons 4.0 License

1. LinkedIn Publishes New Guide to Effective Brand Building on the Platform - LinkedIn has published another new guide on the value of brand-building on the platform, and establishing connection with your target buyers through a more all-encompassing promotional and outreach process.The 33-page guide is the latest in a series of marketing overviews from the platform, which also published a similar branding guide last month. One Key advice from LInkedIn:"Before customers come to market, in a buying scenario, they should be primed with repeated, memorable exposure to your brand. Then, as those buyers come in-market, more rational messaging can help you capitalize on this underlying brand strength to achieve short-term results"2. Twitter Pauses Verification Program, After Accidentally Verifying Fake Accounts - So it's not the same as the total pause that Twitter put on verification applications back in May - a week after re-opening them, following a four-year halt. But it's indicative of another spanner in the works for Twitter's internal assessment and approval systems, which have been consistently problematic, and have left many confused as to what Twitter's blue tick actually means, and whether it carries the weight that some appear to place upon it.3. Pinterest Introduces Hair pattern Search for Inclusive Results - Pinterest is taking another step towards maximizing inclusion, with the addition of a new, first-of-its-kind hair pattern search option, which will enable Pinterest users to search for hair products and ideas based on varying hair types.Similar to Pinterest's skin tone search qualifier, Pinners will now also be able to discover ideas based on their specific hair type, which will help narrow down their results with more personalized, useful matches in the app.Pinterest also notes that its system has detected a hair pattern in over 500 million images, ensuring that users will be able to get results based on their personal selection.The easy-to-apply filters will make it much easier to find more specific matches for each user, and as noted, add to Pinterest's broader focus on maximizing inclusion, and catering to a broader range of people with functional processes to help guide their discovery process.And hair, specifically, is an important element of interest for Pinners.  "In the past month alone, there were over 120 million searches for hair and over 5 billion Pins were created related to hair on Pinterest. We've also seen that top hair searches on Pinterest are personalized - for example, “natural hair twists protective" (15x) and "best haircuts for thick wavy hair" (13x)."4. TikTok Partners with Vimeo and Canva to Streamline Content Creation - Vimeo is used popularly for uploading and sharing videos (a decent alternative to YouTube), the TikTok users will be able to access the “Vimeo Create” tool on the platform which Vimeo had introduced in February last year. The Vimeo create has a variety of new tools which will help users in creating and editing their videos in such an attractive way that it will be a standout content among the millions of videos that circulate around TikTok and the best part about this is that users can directly upload their edited and finalized videos from Vimeo to TikTok.This is a great opportunity for users who do not want to buy subscription of high end editing application because it is way out of their budget and the subscription on Vimeo Create not only gives you access to a variety of new tools; it is budget friendly too.Moving on from Vimeo, another great platform we would like to talk about is Canva which now has worked on 50 TikTok related templates for users and saving their time in the editing process. The best part about the tool is that it is extremely user friendly, and so even if you are new to the application it will not take much time for you to get a hang of Canva.5. Snapchat Launches 'Snapchat Trends' - For the first time, Snap is giving a glimpse into the topics and moments most relevant to the Snapchat Generation with the introduction of Snapchat Trends. Snapchat Trends highlights the most popular keywords shared with the Snapchat community via public Stories and My Stories that have been viewed by a large group, in addition to a searchable database of terms. With these insights, Snap is able to provide a new level of visibility into organic chatter on Snapchat, looking at what our community is talking about and showcasing popular Snaps that exemplify each trending topic.5 Ways to Apply Snapchat Trends to Your Business#1 Product Market ResearchTrends data can be a helpful jumping off point in researching organic consumer behavior to evaluate overall market fit for your product or service. Any vertical or industry — whether it's Consumer Packaged Goods (CPG), Automotive, or Entertainment — can use trend data to understand what products, shows, flavors, or models are most commonly being talked about. #2 Creative Messaging and CopywritingFor brands looking to build contextually relevant creative, this is a great way to keep a pulse on those trends and ensure that creative copy not only fits its context, but stands out. #3 Building User Profiles and Personas Because communication on Snap most often occurs among close friends, Snapchatters often share what they're doing in their daily lives, including both major life moments and more mundane daily activities. This can lead to powerful insights when building a profile of who your target audience is and what they do throughout their days and weeks, like going to work, shopping online, and streaming the latest content online. #4 Researching Key MomentsSimilar to the concept above, we've seen that Snapchatters not only use Snapchat to celebrate major milestones, but they also tend to celebrate those moments in between — what we like to call Snapchat Holidays. This can be anything from National Ice Cream Day to International Women's day, and we tend to see a massive groundswell in conversation around these “in-between” holidays. For any brand looking to “own” a relevant moment, Trends can be an incredibly powerful planning tool in finding just the right moment to align a media strategy to. #5 Competitive Research One final and very valuable use is to understand the market in which a brand, product, or service operates. It can be used not only to understand consumer sentiment towards specific products or types of products, but also to understand competitive offerings and how those products fit in the market. By analyzing multiple products in one query, you can easily compare the peaks and valleys of conversation over time to see how your brand is faring relative to the competition on Snapchat. This can be incredibly insightful input for both ongoing brand-health monitoring and also larger quarterly business reviews. 6. Google: Cover All Your Bases With Searcher Intent & Your Content - Lily Ray shared an interesting chart from Ahrefs, the SEO toolset, showing how for a single keyword phrase, there were multiple intents from searchers spike over a different time period. In which, John Mueller of Google responded that it makes sense to create content that covers "both possible intents."7. Google Now Allows You To Report Indexing Issues - Google announced that all signed-in Google Search Console users who go to the English help form can now submit indexing bug notifications to Google.To access the form, you need to be signed in to your Search Console account and access the English version of either of these two help documents.Google did say "before reporting an Indexing issue, always consult our community forums and check our support documentation, which highlights some additional helpful tools." "Support is limited to English at the moment, but we will explore expansion to more languages in the future," Google added.8. YouTube Rolls Out 3 Updates For Creators - YouTube Studio is receiving three updates on mobile and desktop that will help creators stay informed on data that matters to their channel.The updates include: Improved real time cards - These cards display up-to-the-minute data on important channel metrics like subscriber counts and video views. Realtime cards are getting improved at the video level and at the channel level. The improvements appear to be the addition of reach and engagement data, which now have dedicated tabs. An inbox for channel mentions - Creators now have access to a mentions inbox in YouTube Studio. The inbox will show you all the places where your channel has been mentioned on YouTube. If your channel is tagged in the comment section of another channel's video, for example, the mentions inbox is where you can go to find out about it. Replying to mentions may help get more eyes on your channel as it can make you more visible to different audiences. The mentions inbox can be found where you access viewer comments in YouTube Studio. A new tab will let you toggle between the comments inbox and mentions inbox. Hashtag autocomplete suggestions - YouTube is launching hashtag autocomplete suggestions, which will recommend relevant hashtags based on what's most popular. The feature works in a similar way to hashtag suggestions on Twitter and Instagram. Start typing the hashtag and YouTube will display possible tags to use, along with data on how many channels and videos are using each hashtag. 9. YouTube Updates Search Results - YouTube is overhauling its search results with changes to the visual presentation of SERPs as well as the types of content returned.The updates to YouTube search include three significant changes: Improved visual presentation - YouTube is making it easier for users to see what a video is about before clicking on it. The search results pages are now more visual. Instead of a static thumbnail, users can see a preview of each video when they scroll over it. Users can now make more informed decisions about the content they watch. This is already possible on desktop and now the feature is coming to mobile. In addition, YouTube search results pages will display video chapters when available. Automatic translations - YouTube is making more content available to more people with the introduction of automatically translated captions, titles, and descriptions. This makes it possible for users to enjoy a greater variety of videos regardless of the language they're in. When YouTube is not able to return relevant content for a user's search in their own language, it will return translated content. YouTube will first start supplementing search results with English videos, with plans to expand to more languages in the future. Eventually, YouTube hopes all its content will be accessible through automatic translations. Integration of Google search results - Google search results are getting integrated into YouTube. But only on a limited basis, for now. YouTube is experimenting with returning search results from Google when there's not enough video content available to satisfy a query. This feature is currently available on mobile devices in India and Indonesia. YouTube will consider further expansion based on user feedback. 10. Google Advertisers Can Adjust Conversion Values in Smart Bidding - Stephen Chang, Product Manager, Google Ads in an announcement wrote “You can adjust conversion values based on characteristics like location, device, and audience. By applying a rule to these characteristics, you can adjust conversion values to align more closely with your business outcomes,”This added feature means that businesses can use their inherent knowledge of what's working in their industry to improve their conversion rates in Google Ads. For example, if advertisers know certain audiences or people in certain locations are most likely to convert, they can set a rule to multiply the conversion value for the chosen group by two.For example, let's say you run a sporting goods store and know that an audience of people similar to repeat customers who have bought triathlon gear will be worth more to your business in the long run. Now, you can set a rule to multiply the conversion value for this specific group by a factor of two.“These rules will also be used by Maximize conversion value and Target ROAS to optimize your bids in real time. Conversion value rules will be available for Smart Bidding across Search, Shopping, and Display over the next few weeks,” wrote Chang.

Kevin Smith has started many multi-million dollar profitable Consumer Packaged Goods (CPG) brands and owns the hottest CPG agency in the US today. Plus, he's a proud member of the chrome dome club. His website WHO IS MARK STRUCZEWSKI? Mark “Ski” Struczewski (Mister Productivity) works with executives to help them gain control of their time by taming distractions so they can experience less overwhelm, feel a sense of freedom, and enjoy their lives. In addition to being a productivity coach, Mark is a speaker, host of The Mark Struczewski Podcast, and author. His strategies have guided CEOs/Executive Directors, business owners, business corporate specialists, and entrepreneurs to get back control of their time. You can find out more about how to connect with Mark and his mission to create confident leaders at MisterProductivity.com. Does your to-do list have you overwhelmed? When you join my Digital Productivity Coaching (DPC) Program, you'll learn how to get and stay focused, become untangled from the chaos of your to-do list, experience less overwhelm, and have time to do what you really want to do! Find out more and sign up today at MarkStruczewski.com/dpc Let's talk about the show. Join our podcast Telegram channel. Become a Mark Struczewski Insider and get productivity tips and exclusive content that I only share with email subscribers. Follow Mark on TikTok, Facebook, and Instagram.

Shantha Mohan is an Executive In Residence (EIR) at Carnegie Mellon University - Integrated Innovation Institute, Silicon Valley. Shantha has over 36 years of experience in software development and engineering, product development, data science, entrepreneurship, and building and leading large tech teams. In her current role as EIR at the Integrated Innovation Institute at Carnegie Mellon, she co-delivers courses, contributes to curriculum design, and mentors students in their projects and practicums. Shantha is also a Co-founder & Chief Development Officer of Retail Solutions Inc. RSi is the world's leading technology company enabling CPG manufacturers and retailers to optimize their market position and drive greater profitability – from supply chain to shelf. At RSI, she ran Product Development and was responsible for scaling the product development team across the world and delivering multiple applications. Her worldwide product development team built the products & services which made the company the leader in Retail Analytics used by top Consumer Packaged Goods (CPG) companies and retailers. Previously, Shantha worked in various leadership roles at Applied Materials, the leader in materials engineering solutions used to produce virtually every new chip and advanced display in the world. Shantha has a PhD in Operations Management from Carnegie Mellon University. She is also the author of Roots and Wings: Inspiring Stories of Indian Women in Engineering. In this exclusive episode, Shanta shares some pearls of wisdom from the extensive experience she has in business and academia. Difference between teaching and leading teams from her experience. How her team developed a data analytics solution to identity out of stock products. Value of combining the three elements of design, development and product management into one philosophy. How can we encourage more women to join engineering and tech? Reasons behind lower female participation in the workforce, both in the east and the west. Projects her students are working on involving data lakes, AI, ML, data quality assessment tools, and data governance. What mistakes companies are making in data governance. Tools you can use for strengthening data governance in your organisation—data catalogue, data discovery, data observability, data lineage, and data security. When to prioritise what when it comes to maintaining data governance and creating an MVP as fast as possible? Importance of letting the users know about the product limitations. Why products are never finished and when to move on. Product development and management for data solutions. Importance of UI/UX for data solutions and data pipelines. If you are working on anything associated with data analytics and data science, this is the episode you shouldn't miss. There's something for everyone in this episode. Also, share this episode with your peers and friends in the industry who might benefit from the deep expertise and wisdom of Shanta Mohan! DataGovernance, BusinessAnalytics, DataAnalytics, ProductDevelopment, CustomerExperience, DataScience --- Send in a voice message: https://anchor.fm/analyticsshow/message

Guests: Emelio Anglés, Information Technology Engineer, Kellogg CompanyTed Combs, Industry Principal for Food, Beverage, and Consumer Packaged Goods (CPG), AVEVAIndustry: Food and BeverageBusiness Impact: Process productivity, IT/OT collaborationInformation technology engineer Emelio Anglés of Kellogg Company is part of the Smart Factory project to digitalize all of Kellogg's manufacturing plants. He describes the different stages of this multi-year project to move from siloed PLCs using 5 different protocols to a single source of all data using a single protocol. Among the benefits he describes are a 50% reduction in mean time between failure on packing lines, a reduction of energy use over 15 years, and shortening production meetings from 45 minutes to as little as 15 minutes. Kellogg's can compare the efficiency of cereal plants from around the world using a single source of data.

View the full video interview here. How software is changing Consumer Packaged Goods (CPG) forever with Yaniv Sariq, Co-Founder and CEO @ The Mohawk Group. Yaniv Sarig has served as a director and our President and Chief Executive Officer since September 2018, is a co-founder of Mohawk Opco and has served as a director and President and Chief Executive Officer since June 2014. Prior to co-founding Mohawk, Yaniv led the Financial Services Engineering department at Coverity, a leading software startup providing code quality and security solutions for top financial institutions and hedge funds in New York including NYSE, Nasdaq, JPMC and Barclays, from April 2012 to April 2014. Before joining Coverity, Yaniv held lead technical roles at Bloomberg from October 2011 to April 2012 and EPIQ Systems, Inc. (Nasdaq: EPIQ), a legal process outsourcing company, from February 2006 to October 2011. Prior to moving to New York City, he lived in Israel where he held various software engineering roles at startups from various industries including companies involved in digital printing solutions and military navigation systems. Yaniv also served in the IDF Special Forces from November 1995 to November 1998, where he obtained the rank of Sergeant First Class. He aholds a Bachelor of Science in Computer Science from Touro College, is fluent in English, French, Hebrew and C++.

"You don’t have a right to win if you don’t meet the points of parity.” Listen & Learn: Why it’s important to listen to your audience FIRST. The four steps to setting out a long-term consumer-focused strategy. Putting the consumer at the center of everything you do. Casting your vision. Defining your audience and remembering that not every brand is for everyone. Your brand’s “reason to believe.” Jesus Valdez, marketing director at the Greeley, Colorado-based Pilgrim’s Pride Chicken, is a strong leader with proven business acumen and a keen general manager mindset. He is a P&G-trained brand and marketing expert, experienced in multi-million dollar digital and social media initiatives, and has a broad range of industry experience from Consumer Packaged Goods (CPG) to multi-unit grocery retail to Quick Serve Restaurants (QSR) and family dining industries. Jesus has demonstrated expertise developing strategic vision and brand strategy grounded in consumer insight and company systems and culture. He is an expert in developing brand positioning, marketing, new product innovation, and in the execution of campaigns that drive financial results. He is also an organizational change leader and talent-developer with a proven track record of coaching associates and creating and deploying best practices that facilitate organizational change that refocuses organizational priorities across functions.   Winning on points of differentiation. Call LORI JONES today at 303-678-7102 to learn more!   TO LEARN MORE ABOUT PILGRIM'S, CLICK HERE. TO FIND JESUS VALDEZ ON LINKEDIN, CLICK HERE.

Can we trust the information we hear about nutrition? Why does nutritional advice change? Does it have to be this confusing? Does the source of science funding matter? Michele and Eliz are joined by Registered Dietitian Nutritionist Elieke Kearns for a lively discussion about the science of nutrition and why you shouldn’t believe everything you read on Facebook, but you should trust science - especially during a pandemic. Elieke Kearns is on a mission to make food less confusing through her nutrition research expertise, Consumer Packaged Goods (CPG) background, and deep appreciation for agriculture and food production. She loves to geek out with her fellow scientists about the complex data, regulations, and research and then share that information in simple sound bites with colleagues, friends, family, neighbors, and health care professionals to enable the innovation of new foods and drinks that are grounded in science as well as empower everyone to make the right food choice for themselves and their patients or clients. Elieke currently works at PepsiCo as a Principal Nutrition Scientist. Previously, Elieke worked at RXBAR as the Manager of Scientific Affairs, and at the National Dairy Council as a Director of Nutrition Research. Elieke received her doctoral degree from the University of California, Davis where she completed her Ph.D. in Nutritional Biology with an emphasis in both Immunology as well as Biotechnology. She has a bachelor’s degree in Clinical Nutrition from UC Davis and is a RDN. Key points: Nutrition is a young science and it is complicated: Nutrition is a giant puzzle.  Every piece builds understanding. Trends can present gaps in knowledge and research. More research fills in the gaps. All research is subject to the same standards regardless of the funding source. The data doesn’t care where the dollars come from. Research on human volunteers requires approval to be ethical and safe. Scientific research is published in legitimate journals, replicated, and peer-reviewed. The media often gets science wrong: Headlines are sensational, but not accurate. Topics such as probiotics are complex and can’t be understood in a sound bite. Claims are often repeated, but aren’t based in fact or science. Be curious about the sources of information - ask questions until you are confident. Three tips to overcome Food Bullying: There are no “bad” foods. Ask yourself: Does it make me happy? Does it make me feel good? There are no quick fixes.  Be aware of misleading information - ask questions. Links: Elieke's Website Instagram Twitter Food Bullying: How to Avoid Buying B.S. by Michele Payn Embrace your Heart with Eliz Greene Food Bullying Podcast’s Facebook Page

“An important part of the CPG equation is not just trying to convert people but to convert them multiple times per year. Selling once is great, but selling 20 times is way better. So it has to be special.; it has to be different in some way. ” -Nader Ashway    "Acknowledge that you will make mistakes and that it will not be a nice, smooth, easy road. Every day brings its own set of fun adventures into the kitchen.” -Mike Van Dorn   Episode Description: Do you have a product idea that you want to share with the world? Then, you might be thinking about getting it out as a Consumer Packaged Goods (CPG). If you are a business owner, founder, chef, or operator, this episode is a special treat for you! Justine and her co-host attorney turned food writer, Andrea Strong uncover the secret path to launching a successful consumer packaged goods. Today, we’re navigating the CPG world from the perspectives of an investor-founder, Nader Ashway, and a director of logistics at Brodo, Mike Van Dorn. Don’t miss important points to ponder before pivoting from product services to CPG, when managing limited resources, before you seek an investor, and when setting out for product development. Nader and Mike also warn about the most common mistakes to avoid in business along with awesome management tips. Tune in for helpful strategies, and advice to sell your product, not just once but multiple times, and move towards scaling your business and possibly stepping up as an international brand!     Connect with Justine:  Website Facebook Instagram LinkedIn   Connect with NextGenChef: Website  Facebook  Twitter  Instagram  YouTube NextGenChef App Episode Highlights: 05:46 Should You Take Your Product to the Market?  09:07 Are You Overlooking These Things?  14:53 Managing with Limited Resources 20:38 Things to Consider Before You Proceed 26:26 When to Seek Investors  32:35 Avoid These Pitfalls!  41:24 Don’t Stop Too Quickly   44:50 What’s Next?

Hi-Cone is a leading supplier of ring carrier multi-packaging systems for the global Beer & Non-Alcoholic Ready to Drink (NARTD) beverage markets, providing sustainable packaging solutions to major Consumer Packaged Goods (CPG) companies. Hi-Cone has set ambitious goals to become 100% recyclable, biodegradable or compostable by 2025. They realize they cannot do this alone and need to work collaboratively with consumers, governments, and industry to meet consumer’s desire to reduce their plastic use and meet the UN’s 2030 Sustainable Development Goals (SDGs). Their aim is to educate consumers on how to reduce plastic consumption and how to recycle all aspects of the circular economy; an economic system aimed at eliminating waste and the continual use of resources. Hi-Cone partners with consumers, retailers, and industry experts to make tangible and impactful changes to advance the circular economy through our ongoing innovations in packaging design and material development. For more information on Hi-Cone, please visit hi-cone.com or follow news on LinkedIn.

James Banville has over 25 years of experience in international business development, marketing and sales with small and large Consumer Packaged Goods (CPG) companies in the U.S. and international markets. Based in Orange County, California, he is currently leading international operations atThe Honest Company, a consumer goods company founded by American actress and businesswoman, Jessica Alba, in 2012.   James speaks three different languages, and holds degree in Spanish Literature as well as an MBA from theThunderbird School of Global Management. Over the course of his career, he has held a number of senior leadership positions at some of the world's best-known CPG brands. He has led international sales teams a Kao Corporation, ConAgra Foods, Revlon Professional Brands, Henkel, and e.l.f. Cosmetics, before taking on the role of General Manager, International, atThe Honest Company in 2019.   In this interview, James talks about how today's CPG companies are approaching international expansion, and their strategies for building great global brands in a rapidly evolving marketplace. Catch his valuable insights!     Links: The Honest Company website The Honest Company on Facebook The Honest Company on Instagram The Honest Company on Pinterest The Honest Company on Twitter The Honest Company on LinkedIn The Honest Company Blog James on LinkedIn   This episode was sponsored by Vistatec and GALA.

We discuss the purpose of packaging in Consumer Packaged Goods (CPG) and how it might change with the direct-to-consumer (D2C) business model. The discussion is based on Chander's blogpost on the subject. Useful link: Changing P in CPG: Packaging In The Direct-To-Consumer World

We define the Direct To Consumer (D2C) category and discuss the value chain of Consumer Packaged Goods (CPG) companies and how D2C startups are disrupting that value chain. Also, how D2C category includes products beyond CPG. What made it possible for D2C companies to come to life and differences between US and European D2C markets. Useful links:1. D2C landscape (2017)2. Analysis of 14 D2C Companies

Dez Blanchfield gets up close & personal with with Clara Hustad, Channel Director of the Manufacturing, Transportation & Consumer Packaged Goods Industries at AT&T Business, to talk about her academic & professional career, her role with AT&T, challenges & trends in the Manufacturing, Transport and Consumer Packaged Goods ( CPG ) industries & market segments, maintaining accountability in supply chains through technology, managing brand protection, security / cybersecurity challenges & data protection and much more. For more info visit the AT&T http://j.mp/attbusinesshomepage

What makes you select an item off the shelf in your local grocery store? Pretty packaging, the name, or just a feeling? Social media companies like Facebook have become behemoths because they can sell ads on a very granular level to marketers. Alison Smith at Umai Marketing does just that for Consumer Packaged Goods (CPG). Having bounced around from the family pump business, to LA fashion, and drop shipping in Vietnam; she now helps you make the decision on which eggs or coffee to pull off the shelf long before you step into the store.

Successful Failures Podcast is built to showcase successful entrepreneurs and their experiences with overcoming failure. On today's episode Jorge Vergara shares his insights with us on the power of failure in building his career. Jorge is a business owner, founder, and innovator. Jorge sought to gain corporate experience and entrepreneurial challenges as a way to ignite innovation. The last 10 years have been a roller coaster for Jorge. After migrating to the US in 2008, Jorge joined forces with his brother and built a business with operations in US, Panama, Colombia and Venezuela. In 2013 the business could not sustain the financial setbacks of the South American financial crisis, which resulted in a loss of over $500,000.00 in income and assets. After dealing with a fare share of depression and self-doubt, Jorge joined Corporate America, seeking to learn and apply business ideas while in a controlled environment, obtaining first-class training, furthering his education and personal growth. From wholesale clothing, medical equipment distribution, to joining a fortune 500 Consumer Packaged Goods (CPG) industry leader five fears ago; Jorge has experienced great personal and professional success on both sides of the Business. Want to connect with Jorge? Find him on Twitter at: Twitter.com/thejorgev

“I see myself speaking in front of crowds and inspiring people to pursue their own dreams. So I decided to start with one, single thing. One event. Which is essentially a mini-version of the grand vision that I have. I know that if I don’t start with this one thing, then I will never know”. – Mimi Boyer Watch this episode if you want to deepen your understanding around finding fulfillment in your life and work towards being happy, even on Mondays. Mimi Boyer is a side hustle coach, the founder of Happy on Mondays, a motivational speaker and a course creator. Mimi wants to help people realize that side hustles is one way to experiencing fulfilment and creating independence in your life. Before her journey creating this movement, Mimi was working in the corporate world. Mimi started her corporate career working for a few giants in the Consumer Packaged Goods (CPG) industry, making her way up in sales. After spending years in this industry, drinking the “corporate kool-aid”, she felt that she lost track of her true essence. Mimi says that she “spent 6 years asleep in the corporate life, climbing the steps successfully without even once stopping to ask myself the question: WHY!?” After experiencing a breakdown and extreme burnout – this was her signal that maybe it was time. So she took the next 3 months to prepare her exit strategy. Today, Mimi is a full-time entrepreneur, building the “Happy on Mondays” movement. She spends her days coaching clients, building programs and courses, speaking on stages, and inspiring other people to get their spark back on and actually achieve true fulfillment. Thank you for watching this episode with Mimi Boyer! Check out the show notes here: www.naomihaile.com/ You can connect with Mimi Boyer and the Happy On Mondays movement here: Website: https://happyonmondays.com/ LinkedIn: https://www.linkedin.com/in/mimiboyer/ Instagram: https://www.instagram.com/mimi.boyer/ Facebook: https://www.facebook.com/HappyonMondays/ You can connect with Naomi here: Website: www.naomihaile.com Instagram: https://www.instagram.com/naomiahaile/ LinkedIn: https://www.linkedin.com/in/naomihail/ Twitter: https://twitter.com/naomiathaile

LiFT is Innovation Factory’s newest initiative to support small and medium sized enterprises in the Hamilton Region. Hamilton’s Regional Innovation Centre, Innovation Factory (iF), has become an integral business development resource for start-up companies in Hamilton over the past two years. Now, with support from the from the federal government’s IRAP program, iF is expanding their services to help Hamilton’s small and medium enterprises (SMEs) by introducing LiFT. As a not-for-profit resource, iF offers objective, management-level business advice and support for little or no cost to SMEs. Through a network of strategic business resources, iF can offer expertise in all sectors of industry, including CleanTech, Information and Communication Technologies (ICT), Consumer Packaged Goods (CPG), Advanced Manufacturing, and Life and Health Sciences. iF has already been helping several Hamilton-based SMEs including CareGo, CartaNova, Mabel’s Labels and factor[e] design initiative. Check out more how Innovation Factory can help drive growth in your Organzation http://www.InnovationFactory.ca/