Starting to Scale with Emmie Faust

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A podcast for founders who want to take their business from start-up through Seed funding to Series A and beyond. I’m Emmie Faust and over the last 20 years, I have set up, scaled and sold multiple successful businesses. Being a founder myself, I get it. On this podcast, I cover topics like how to identify new opportunities, find cost-efficiencies, scale your marketing efforts and improve your digital offering. I chat with founders who share their stories about how they are scaling successful businesses. And I talk to experts who are helping people on this journey. Ultimately I believe generating a profit is super important but so is making a positive impact on those around you - your staff, customers, suppliers, and all the stakeholders involved. And looking after yourself as a founder!

Emmie Faust


    • Dec 9, 2021 LATEST EPISODE
    • every other week NEW EPISODES
    • 17m AVG DURATION
    • 85 EPISODES


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    Latest episodes from Starting to Scale with Emmie Faust

    #86 Building an eco-friendly product with Cupple

    Play Episode Listen Later Dec 9, 2021 22:04


    Cupple combines a reusable cup AND reusable water bottle in one, reducing the number of items to carry for a sustainable, on-the-go lifestyle.  Save space. Save waste.Connect with Amanda and EveThe Cupple story began when Founders and cousins Amanda & Eve realized they shared the same concerns about the planet and wanted to make a positive contribution towards reducing litter and removing waste from the environment.  “We wanted to create a product which would replace the two most commonly thrown away everyday items - cups and bottles - and offer a convenient, sustainable choice for people on the move.  We have simply put them together so there is only one thing to grab in the morning.We are proud to be members of 1% for the Planet, a global network of businesses and individuals taking responsibility and supporting the environment. We have committed to donating 1% of annual gross sales to The Woodland Trust and the Marine Conservation Society."Find out more about CuppleConnect with Amanda Connect with EveWhen you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.Funded founders looking for business growth get in touch for a chat>> Book here

    #84 Focusing on the mission-critical

    Play Episode Listen Later Nov 24, 2021 26:29


    When you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.Funded founders looking for business growth get in touch for a chat>> Book here

    #83 Growing your business on social media with Sarah Pascaru

    Play Episode Listen Later Nov 12, 2021 20:30


    Social media is a massive topic and we were over the moon to have Sarah Pascaru join us on The Growth Show.  Sarah is a member of Growth CoLab and is a social media strategist.We talked about ✳️  Why it is important to have a social media strategy✳️  Some of the biggest pitfalls when it comes to social media✳️  What a social media strategy looks like?✳️  What to do when you're not getting results from the strategy✳️  Whether it's good to plan your social media posts in advanceLove to know do you have a social media strategy?Connect with Sarah Pascaru here.When you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.Funded founders looking for business growth get in touch for a chat>> Book here 

    #82 Growing a wellbeing platform authentically with Carmella and Annabel from Mamma Wellbeing

    Play Episode Listen Later Nov 5, 2021 29:03


    On this episode of the Growth CoLab Show, we are with Carmella and Annabel from Mamma Wellbeing and we talk about...Growing a wellbeing platform authenticallyHow to assure shared values and skills through 'Mamma Bootcamp'Finding the right co-founder for your business When you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.2. Funded founders looking for business growth get in touch for a chat>> Book here

    #81 Creating an authentic and meaningful brand with Aarti Parmar

    Play Episode Listen Later Oct 15, 2021 23:10


    On this episode of the Growth CoLab Show, we are with Aarti Parmar and we talk about...Creating an authentic and meaningful brand.What makes a brand? How to define your brand?What are your brand values?When you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.2. Funded founders looking for business growth join me for a free growth strategy session>> Book here

    #80 What makes a service offer a must-have with Janine Coombes

    Play Episode Listen Later Oct 8, 2021 21:32


    On this episode of the Growth CoLab Show, we are with Janine Coombes and we answer...What makes a service offer a must-have?What are you promising?How to package your offer? How to price your offer?When you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.2. Funded founders looking for business growth join me for a free growth strategy session>> Book here

    #79 How to lead yourself with your business growth with Kate Davis

    Play Episode Listen Later Oct 1, 2021 19:56


    On this episode of the Growth CoLab Show, we are with Kate Davis and we talk about...How to lead yourself with your business growth.Understanding your leadership styleBringing your best authentic selfCommunicating effectivelyUnderstanding your personal mission & how your business can deliver itWhen you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.2. Funded founders looking for business growth join me for a free growth strategy session>> Book here

    Building £1m business without raising any capital with Martha Keith from Martha Brook

    Play Episode Listen Later Jul 2, 2021 27:29


    Join me and Martha Keith, founder of Martha Brook.Martha started her stationery business in 2013 with no cash.From a very small start, she built a £1m business without raising any capital. She ran a successful crowdfunding raise with her team in the summer of last year and her business is thriving and growing rapidly.There were a few issues with the wifi during the interview but hopefully, you'll get to hear most of it and amazing work from Martha continuing with the interview despite me being there!!We talked about:✳️ How the business came to be✳️ The importance of a strong brand identity✳️ Building a brand community✳️ Why Martha decided to sell products online only✳️ Crowdfunding and scaling a businessWhen you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.2. Funded founders looking for business growth join me for a free growth strategy session>> Book here3. Not yet funded but you want to learn more? Join me on my free Growth Masterclass here

    Helping female founders and growing a successful consultancy business with Julia Elliott Brown

    Play Episode Listen Later Jun 25, 2021 21:33


    Join me and Julia Elliott Brown, founder of  Enter The Arena. Julia is a leading equity fundraising expert and specialist coach, working exclusively with female foundersI'm going to be talking to Julia about✳️ The work that she does helping female founders on their journey✳️ The growth of her own business Enter The Arena✳️ Why she niched to focus on working with women✳️ Clubhouse and what is working right now✳️ And moreWill you come and join us live, or join for the replay?#marketing #femalefounders #growthWhen you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.2. Funded founders looking for business growth join me for a free growth strategy session>> Book here3. Not yet funded but you want to learn more? Join me on my free Growth Masterclass here 

    The Friday Marketing Show: Episode 1

    Play Episode Listen Later Jun 18, 2021 31:28


    Today on The Friday Marketing Show we're talking about brands who do great marketing.✳️ Helpful content✳️ Reducing friction✳️ Great newsletters✳️ Telling stories✳️ Why culture is super important > Brand✳️ Why all brands need a purposeI'll be talking all things marketing every Friday 9:30-10 AM with some of my marketing besties.Today we had Janine Coombes Peter Sumpton - Chartered Marketer Debbie Clarke

    Tea + Growth with Laura Perkes and Janine Coombes

    Play Episode Listen Later Jun 11, 2021 11:36


    Building a disruptive brand in the cooking industry with Nick Orme & Jack Raison

    Play Episode Listen Later Jun 4, 2021 24:35


    Join me and Njori founders, Nick Orme & Jack Raison to talk about their crowdfunding journey. They smashed their Kickstarter target in less than 24 hours! We will talk about... The different stages of growth to date (Crowdfunding, strategy + planning, Kickstarter) Marketing & branding Finding the right agencies Connecting with their audience From their research what important insight and findings were helpful? Why Kickstarter? And more!When you're ready to work with me here are the ways that I can help you:Have you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you're facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.2. Funded founders looking for business growth join me for a free growth strategy session>> Book here3. Not yet funded but you want to learn more? Join me on my free Growth Masterclass here

    Building an app that helps you change the world every time you shop

    Play Episode Listen Later May 28, 2021 20:48


    Join me and Loral Quinn, co-founder of Sustainably that supports a new way of living and giving.We talk about...✳️ Building an app that helps you change the world every time you shop✳️ Marketing & branding✳️ The long term vision for the business?✳️ How did Loral come up with the idea?✳️ Interview by Richard BransonAnd more!#Sustainable#Businessgrowth#MarketingWhen you're ready to work with me here are the ways that I can help yoHave you done The Ultimate Growth Audit?If you want to scale your business faster, identify the obstacles you’re facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.2. Funded founders looking for business growth join me for a free growth strategy session>> Book here3. Not yet funded but you want to learn more? Join me on my free Growth Masterclass here 

    Crowdfunding in COVID

    Play Episode Listen Later May 21, 2021 21:12


    When you're ready to work with me here are the ways that I can help youHave you done The Ultimate Growth Audit? If you want to scale your business faster, identify the obstacles you’re facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.Funded founders looking for business growth join me for a free growth strategy session>> Book hereNot yet funded but you want to learn more? Join me on my free Growth Masterclass here 

    Tea + Growth: Brand Building and Values

    Play Episode Listen Later May 14, 2021 11:46


    Performance Health Checks with Tina Jennings

    Play Episode Listen Later May 7, 2021 20:17


    Crucial ways to unlock the strengths of your team to grow  your business: an interview with Tina Jennings - Change and Culture specialistYour team is critical to your business growth.  As leaders, we need to understand their strengths and then fill in the gaps.We talked about:✳️ How you can unlock the power of your team to scale your business ✳️ How to ensure that the people that work for you are happy + thriving✳️ How you can connect your business purpose with your team to optimise performance✳️ How to think strategically about what resources you need to scale for growthFind out more about Tina and her company here.When you're ready to work with me here are the ways that I can help youHave you done The Ultimate Growth Audit? If you want to scale your business faster, identify the obstacles you’re facing, and get clear on how to remove them, my Ultimate Growth Audit is for you. It's free and takes just 3 mins.Funded founders looking for business growth join me for a free growth strategy session>> Book hereNot yet funded but you want to learn more? Join me on my free Growth Masterclass here 

    Growth + Marketing

    Play Episode Listen Later Apr 23, 2021 20:50


    If you are ready to work with Emmie, here are the next steps…Funded founders looking for business growth join Emmie for a free growth strategy session>> Book hereNot yet funded but you want to learn more? Join Emmie on her free Growth Masterclass hereIf you’ve not yet done The Ultimate Growth Audit™ you can do that here - Uncover the areas to focus on so you can accelerate your business to the next level!Find out about all upcoming events and follow Emmie on socialIf you’re a female founder come and join our next networking session and meet others for support, fun + collaboration.

    Tea + Growth with Laura Perkes

    Play Episode Listen Later Apr 9, 2021 17:00


    Watch the episode on LinkedIn Resources from EmmieI record these interviews live on LinkedIn at 12 noon on Friday.I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions.  My username is @emmie and here is a link to all the upcoming rooms: Emmie on ClubhouseDownload my free A-Z of Growth hereConnect with Emmie on social media here (see the links at the bottom of the page)Connect with Laura Perkes. 

    Crowdfunding for Growth

    Play Episode Listen Later Apr 2, 2021 21:24


    Watch the episode on LinkedIn Resources from EmmieI record these interviews live on LinkedIn at 12 noon on Thursday.I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions.  My username is @emmie and here is a link to all the upcoming rooms: Emmie on ClubhouseDownload my free A-Z of Growth hereConnect with Emmie on social media here (see the links at the bottom of the page)Connect with Hannah here. 

    Now is the time to accelerate your business out of the pandemic

    Play Episode Listen Later Mar 26, 2021 20:59


    Resources from EmmieConnect with Martin BrownI record these interviews live on LinkedIn at 12 noon on Thursday.I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions.  My username is @emmie and here is a link to all the upcoming rooms: Emmie on ClubhouseDownload my free A-Z of Growth hereConnect with Emmie on social media here (see the links at the bottom of the page)

    Why you need to be marketing-led

    Play Episode Listen Later Mar 19, 2021 21:36


    Resources from EmmieConnect with Peter SumptonI record these interviews live on LinkedIn at 12 noon on Thursday.I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions.  My username is @emmie and here is a link to all the upcoming rooms: Emmie on ClubhouseDownload my free A-Z of Growth hereConnect with Emmie on social media here (see the links at the bottom of the page)

    Launching a National Mentoring Programme for Women in Television

    Play Episode Listen Later Mar 12, 2021 18:14


    Resources from EmmieConnect with Ria Hebden.I record these interviews live on LinkedIn at 12 noon on Thursday.I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions.  My username is @emmie and here is a link to all the upcoming rooms: Emmie on ClubhouseDownload my free A-Z of Growth hereConnect with Emmie on social media here (see the links at the bottom of the page)

    Quizzes as lead gen for high-ticket service-based businesses

    Play Episode Listen Later Mar 5, 2021 20:44


    Resources from EmmieI record these interviews live on LinkedIn at 12 noon on Thursday.I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions.  My username is @emmie and here is a link to all the upcoming rooms: Emmie on ClubhouseDownload my free A-Z of Growth hereConnect with Emmie on social media here (see the links at the bottom of the page)

    Building a revolutionary legaltech platform helping founders and investors: Anthony Rose

    Play Episode Listen Later Feb 26, 2021 20:14


    Resources from EmmieI record these interviews live on LinkedIn at 12 noon on Thursday.I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions.  My username is @emmie and here is a link to all the upcoming rooms: Emmie on ClubhouseDownload my free A-Z of Growth hereConnect with Emmie on social media here (see the links at the bottom of the page) Connect with Anthony Rose on LinkedIn

    Why niching is key for a service-based business: Jessie Healy

    Play Episode Listen Later Feb 19, 2021 22:16


    Resources from EmmieI record these interviews live on LinkedIn at 12 noon on Thursday.I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions.  My username is @emmie and here is a link to all the upcoming rooms: Emmie on ClubhouseDownload my free A-Z of Growth hereConnect with Emmie on social media here (see the links at the bottom of the page) Connect with Jessie Healy here on LinkedIn

    Why Braincare? A founders story on funding, brains and wellbeing: Dan Murray-Serter

    Play Episode Listen Later Feb 12, 2021 21:04


    Resources from EmmieI record these interviews live on LinkedIn at 12 noon on Thursday.I host a whole load of rooms on Clubhouse each week all around growth + marketing + digital come and join me and ask any questions.  My username is @emmie and here is a link to all the upcoming rooms: Emmie on ClubhouseDownload my free A-Z of Growth hereConnect with Emmie on social media here (see the links at the bottom of the page) Connect with Dan Murray-Serter here on LinkedIn and find out more about Heights here.

    Networking for Business Growth

    Play Episode Listen Later Jan 22, 2021 6:54


    Do you believe in the power of networking?A Harvard Business Review article I've just read talks about how having a support network as a leader is critical to success. LinkedIn, traditional networking, online networking and masterminds are all kinds of networking.The know, like and trust factor is so important when it comes to business growth and you get that through building relationships with other people. I encourage you to show up, nurture relationships and create connections - it's not an immediate result but putting the time, energy and love into networking does work.Being a founder can be lonely and challenging so connecting with others that are going through similar things on their growth journey is super important.And also it can be a lot of fun!Resources mentioned in this episodeIf you're a female service-based founder and you want to meet other talented ambitious women then click here to find out more about Growth Co Lab here .Emotional Intelligence with Harvard Business Review  

    Taking Action + Growth

    Play Episode Listen Later Jan 15, 2021 6:51


    Resources for youDownload my free A-Z of Growth hereEmmie on TwitterConnect with me on  LinkedInConnect with me on InstagramI did my blogging course with Holly @Decor8 

    Mentors + Outside Expertise = Growth

    Play Episode Listen Later Jan 9, 2021 8:05


    Resources for youDownload my free A-Z of Growth hereThrive with Mentoring - amazing program that I recommendConnect with me on  LinkedInConnect with me on Instagram 

    Achievable SMART goals + Growth

    Play Episode Listen Later Jan 8, 2021 4:26


     SMART GOALS Help us focus our time and resources more effectivelyIncrease the chances of achieving what we hope to achieveClarify ideasFocus our efforts on what is importantThis is a good resource here  

    Wellbeing + Growth

    Play Episode Listen Later Jan 4, 2021 3:29


    Our own wellbeing as founders is critical to grow a successful and profitable business and to be able to function at our best. As founders, we're not only running businesses but we need to look after our team, find the right suppliers and partners and deliver a return for investors. We need to be kind to ourselves and take time for our own wellbeing. Something that can be neglected when there are so many demands on our time. Our wellbeing is something that we definitely need to prioritise.

    Overwhelm from too many ideas + Brainstorming

    Play Episode Listen Later Jan 3, 2021 6:20


    Check out Growth Co Lab below if you are a female service-based entrepreneur.

    Perfectionism + Growth

    Play Episode Listen Later Jan 2, 2021 3:14


    Perfectionism takes away the fun and joy. It stops us from doing the things that we want to do. It prevents us from showing up and doing what we want to do! For many years I didn't want to put something out there until it was perfect and I resisted and struggled. The thing is that when we do that we stop ourselves from creating and getting valuable feedback. I love the way that perfectionism is now being talked about much more, as I believe it can really hamper growth.

    Growth Every Day with Emmie

    Play Episode Listen Later Jan 1, 2021 1:49


    Let's start off with Happy New Year! It's been a while. My podcasting has been MIA whilst myself and my family have been dealing with everything that 2020 has thrown our way! But I'm back and my goal for 2020 is to podcast daily all about growth, well actually let's be slightly more realistic and change that to regularly rather than daily. I'm going to keep the episodes short and just share one mini-insight or topic. We're all short of time, aren't we? Thank you to my long-standing friend and podcasting supporter David N for always encouraging me and showing me the way!

    #51 - Your company finances - why understanding your numbers is super important with Reza Hooda

    Play Episode Listen Later Aug 5, 2020 30:22


    Knowing your numbers, understanding what they mean, being clear on how to read your management accounts, and how to use that information to shape your decisions - these are essential, but challenging skills that founders need to master.I met Reza Hooda when we were both panellists on a webinar called 'Cash is King'.  He qualified as a chartered accountant and tax advisor with PwC and then became Managing Partner of Walji & Co chartered accountants in 2008. He has since transformed the small traditional firm on the south coast into a highly successful practice being acknowledged in the 2019 Accounting Excellence Top 5 small firm of the year awards by Accounting Web. Over the last 12 months, Reza has built a virtual coaching and mentoring business for other accounting firm owners to help them build more enjoyable, successful and profitable accounting firms. He has used social media extensively to build his reputation amongst the accountant community where he now has a large following – over 500 accountants in his Facebook group and every month nearly 100 accounting firm owners attend his mentoring sessions. I invited Reza onto the podcast to share his experience of helping entrepreneurs make better use of their management accounts.On the podcast we discuss:The key difference between an entrepreneur and a small business ownerHow your numbers help you look to the future and make decisions (rather than just reflecting on past achievements)How the numbers give you clues to the decisions and behaviour of your team membersHow often founders should be reviewing their management accountsWhy start-ups and scale-ups need to be extra diligentKey measures you need to pay attention to and why these are importantThe three most common challenges his start-up clients gave and the role an accountant plays in dealing with themWhat the most successful business owners have in common and do more than anyone elseThe pricing mistakes you need to avoid, and how to use pricing to drive your business decisions3 essential ingredients to building a high performing teamUseful links:Reza Hooda’s website Reza Hooda’s Facebook page Reza’s book, Transform Your Profits Through Price Reza’s LinkedIn profile Walji & Co YouTube channel

    #50 How innovative new start-up tripAbrood is disrupting the family travel industry, with Alexa-Maria Rathbone Barker

    Play Episode Listen Later Jul 29, 2020 26:51


    In this week’s podcast we discuss:What makes the travel industry ill-equipped to meet the needs of larger families, and Alexa’s own experience which sparked her business idea.The arrangements with travel providers that enables tripAbrood to deliver great deals, without charging the customer for the service.How Alexa and her co-founder, Ketan Anand, secured SEIS/EIS funding from some big FinTech and Travel Angel investors, and the small opportunity that led to big results.The innovative way her brand is developing customer relationships ahead of launch and has even managed to secure a 5*  Trustpilot status during Lockdown.Useful Links:Connect here on LinkedIn with Alexa and KetantripAbrood websitetripAbrood on FacebooktripAbrood on Twitter:tripAbrood on LinkedInDownload the latest activity pack here >> South Africa Pack

    #49 - Simple five-step business strategy process, with angel investor, Phil Fraser

    Play Episode Listen Later Jul 23, 2020 27:23


    In this week’s episode, I’ve invited my friend (and Angel Investor) Phil Fraser to share his simple business strategy setting approach that results in a useful, insightful, and flexible plan to base your business decisions around.When we met 17 years ago, Phil and I both worked in the gambling industry. He went on to sell his business, and is now an Angel Investor, and also provides business mentorship to other founders.I invited him onto the Starting To Scale podcast to discuss:How he made the transition from paid employment to start-up founderThe pivot / happy accident that led to his first business making money in an unexpected wayHis simple five-part Business Strategy Blueprint (and the essential question that brings it all together)How to use the Blueprint in real-life, as a fluid, iterative processWhat Phil looks for when making angel investmentsUseful Links:Young Enterprise mentorshipPrince’s Trust mentorship Prince’s Trust business plan templatePhil on LinkedInDownload Phil's 5 step plan here 

    #48 LinkedIn - brand awareness, gaining trust and finding new customers with Jamie Capaldi

    Play Episode Listen Later Jul 15, 2020 27:45


    In this episode we discussed:Organic vs paid LinkedIn content  - and which delivers the best ROIWhat organic marketing on LinkedIn looks likeHow he starts conversations with decision-makers and nurtures the slow, steady development of those relationshipsThe content formats that generate the most engagementHow to make a single piece of content work over and over againThe story-based content that rapidly builds your audience and connectionsWhat start-ups should be sharing on LinkedIn now to be building their audience and opening up opportunitiesLinksJamie Capaldi LinkedIn profile Emmie Faust LinkedIn profileGet my free PDF resource to help your scale a profitable business

    #47 Creating a stand-out brand in a crowded market, with Nancy and Eileen from Cucumber Clothing

    Play Episode Listen Later Jul 8, 2020 30:59


    I invited Nancy and Eileen to the Starting To Scale podcast so we could talk about how their original dream of a small business that fitted around their lives, has morphed into one of the hottest new sustainable clothing brands for women including:The role design consultants play in helping them execute their visionHow they’ve created a distinctive brand in a crowded market placeHow customer research both before and after launch has influenced their business decisions and product rangeThe lucky break at launch that kickstarted their early salesThe early distribution challenges that lead to them bringing fulfilment in-houseAnd they shared the inside story of their experience of being on Dragon's Den, including what was involved at each stage, and the benefits they’ve enjoyed, despite being turned down for funding.Useful Links:https://www.cucumberclothing.com/ 

    #46 Successfully matching your team to the stage of your start-up, with Andrew Waters

    Play Episode Listen Later Jul 1, 2020 31:25


    Andrew and I discussed why bringing the right team members onboard, with the right skillsets, and offering the right incentive is key to the success of your scale-up at every stage of funding, including:Why as a founder, it is your strengths you should focus on, not your weaknessesWhat to do to overcome your blind spotsWhy recruiting an Advisor or Non-executive Director doesn’t need to be as costly as you thinkThe shift in career priorities for graduates that’s helping start-ups recruit new talentThe different types of advice you need between the different rounds of funding from Angel to Series C, D and beyondHow offering equity stakes to Advisors or NEDs is a win-winWhat to look for in an Advisor, Expert or NED - and how to find themThe sources of free advice start-ups should tap into Useful Links:Andrew Waters LinkedIn profile: https://www.linkedin.com/in/andrewwaterszanda/Zanda Talks - The Zanda Search podcast: https://www.zandasearch.com/podcastsDownload my Free PDF to help you scale a profitable business

    #45 Securing investment during the global pandemic with Selin Yigitbasi-Ducker, founder of Goodsted

    Play Episode Listen Later Jun 24, 2020 27:38


    In this week’s podcast episode I’m interviewing Selin to talk about her relationship-building skills and her tenacity, that led to her securing £225,000 in funding in March 2020, including:The self-set milestones she wanted to hit before seeking external funding, and what finally prompted her to apply for investmentHer complete investment journey connecting through networks, sharing her pitch deck and meeting with potential investorsHow Selin dealt with having more investment offered than she originally asked for (£150,000)How she found, and secured the help of multiple Advisors, and the benefits they bring.The role accelerator networks played and how Selin got involved with themWhat the investment money will be spent on, and what she wants the funding to achieveWhat’s next for GoodstedAnd her advice for founders just getting started (a warning about perfectionism) Useful Links: Selin Yigitbasi-Ducker on LinkedIn: https://www.linkedin.com/in/selinyigitbasiducker/The Goodset website: https://www.goodsted.com/The Seed Legals website: https://seedlegals.com/Download my Free PDF to help you scale a profitable business

    #44 Equity vs rewards-based crowdfunding for start-ups, with Hannah Forbes

    Play Episode Listen Later Jun 17, 2020 23:27


    Topics covered:In this week’s podcast, we discuss the two most popular alternative fundraising routes for startups, equity and rewards-based, including:The expected rates of success for rewards-based funding campaignsThe traction indicators Hannah looks for when deciding whether start-ups are ready for equity-based crowdfunding.How established brands are using rewards-based crowdfunding to bring their new products to market.The impact the Coronavirus crisis is having on start-ups, and her predictions for the future or crowdfunding, VC and angel investing.The essential steps and timeframe for a successful crowdfunding campaign.How the documentation needed varies for an equity vs rewards-based campaign.Sign up for my free resources here Other Useful Links:Hannah Forbes on LinkedInThe Funding Crowd 

    #43 Securing investment for a disruptive beauty brand with Zaffrin O'Sullivan

    Play Episode Listen Later Jun 7, 2020 27:18


     I invited Zaffrin on the podcast to talk about her business journey so far, including:How she’s creating a successful brand in a fiercely competitive spaceWhat she considers to be essential in a business partnerThe difference between owning a business and creating a brandHow she spotted an industry that was ripe for disruptionHow NOT getting funding on the first attempt actually led to perfect timing for her brand to hit the marketHow she’s matching her distribution methods to her brand values, putting connection with the consumer at the heart of the business.The importance of putting IP protection in place from day one, so you’re ready for investment laterWhy spending the marketing budget has been harder than anticipated Useful Links:Five Dot Botanics website: where you can buy simple yet effective skincare products with five or fewer ingredients. Open for online orders, with free shipping in the UK.Five Dot Botanics InstagramFive Dot Botanics PinterestDownload my Free PDF to help you scale a profitable business 

    #42 Securing Funding: Overcoming the unique challenges faced by female founders with Julia Brown

    Play Episode Listen Later May 24, 2020 24:26


    In this episode we explore:How failing to scale led to greater success.The range of skills entrepreneurs must demonstrate when raising investment.Why only 2.7% of venture funding goes to women-led businesses.And how Julia helps female founders to overcome this.How she prepares her clients for successful investor meetings.When is the right time for a start-up to raise funding. Links mentioned:Download my free resources to help you scale your business hereConnect with Julia : Enter the ArenaPodcast : Fundraising Stories with Women EntrepreneursConnect with Emmie Faust. 

    #41 Essential marketing activities every business should be doing with Janine Coombes

    Play Episode Listen Later May 16, 2020 29:20


    Download my free resources here to help you scale your business*Topics covered: *A common misconception about marketing, and what it really is instead;The basic marketing foundations you must get right;4 ways you can get insight from your ideal customers;The only thing you should assume when it comes to customer research;How to dig down beyond surface level problems to get inside your customers head;How to use your customer research to make sales effortless;How to find content ideas for your product-based business;The 4Ps of your offer and which one to focus on first.Links Mentioned:Get amazing insight by surveying your customersMark Ritson’s Mini MBA in MarketingConnect with Janine Coombes:Her LinkedInHer websiteHer YouTubeMore about me:My websiteLinkedInTwitterInstagram

    #40 How to plan for an efficient, stress-free first fundraise, with lawyer David Turney

    Play Episode Listen Later May 10, 2020 32:11


    Last week I spoke to lawyer David Turney.  In 2012, David decided to use his experience in large scale M&A work to help start-ups and scale ups, so he co-founded Avery Law LLP – a boutique practice specialising in the growth tech sector. David and I are both passionate about helping entrepreneurs and business owners.  I knew he’d have lots of interesting and useful ideas to share about the fundraising process.Topics covered:The right time to find a lawyer and how they can help you .How to get ready for your first fundraise.The fundraising process.Investor relief (SEIS, EIS, Future Fund).Finding the best investor for you.Download my free report on 'How to Scale a Successful Business' and find other free resources here  https://www.emmiefaust.com/free/ Resources mentioned on the podcast:Equity guide by Seed Camp  Connect with David Turney:His websiteHis LinkedIn Connect with Emmie Faust 

    #38 How to upskill your leadership team as you scale up your business with Rebecca Morley

    Play Episode Listen Later Apr 23, 2020 34:22


    Topics covered:How to identify what support your business needs right now.The difference between a business coach, a business growth consultant and a non-exec director, and when you’re likely to need each of them.The problem with using prescriptive growth programmes instead of hiring a consultantThe questions Rebecca asks new clients to help them get the most out of their coaching arrangement.What qualities to look for in a non-exec director and how to set the scene to get your relationship off to the best possible start.Connect with Rebecca Morley:Her websiteHer LinkedIn profileHer InstagramConnect here with Emmie Faust

    #37 Business planning in these challenging times

    Play Episode Listen Later Apr 16, 2020 8:54


    CashflowPivotingLooking after your staff (and yourself) and  one of my favourite topics  : SWOT analysisYou can read the full article and sign up for my LinkedIn Newsletter here.For show notes visit Starting to Scale with Emmie FaustFor my website visit EmmieFaust.com

    #36 How to stop your emotions from hijacking your business with Elise Finn

    Play Episode Listen Later Apr 9, 2020 25:01


    Topics covered:How do you make good decisions, without squashing down those uncomfortable feelings (because you know squashing them just postpones their inevitable uprising)? Navigating an emotional maelstrom while still maintaining your effectiveness as the leader of your organisation.The #1 most important relationship we need to maintain to ensure our happiness and effectiveness.What to do when chosen change and unchosen change collide.How to avoid acting on emotions (while still allowing yourself to feel them)The 3 step process that helps you quickly move on from bad news, so you can take considered, effective action.Resources mentioned in this episode:The Adversity Triangle (diagram and questions).  See full diagram hereElise Finn’s YouTube channel with more than 130 videos to help you succeed in your personal and professional life. Elise Finn on LinkedIn.To connect with Elise Finn: https://www.elisefinn.com/Connect here with Emmie Faust.

    Series 2: Starting To Scale with Emmie Faust

    Play Episode Listen Later Apr 8, 2020 3:37


    You can find all the show notes for the podcast herehttps://www.emmiefaust.com/podcast/

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