Podcasts about ibm champion

In this episode, we talk with Steven Perva of Ensono. He is a current IBM Champion and speaks about what it means to be a champion, what it takes to get the title, and how important advocacy is in the z/OS world. As a bonus topic, we also discuss IDEs and the future of development, so be sure to listen through the whole program!During the episode, Steven talks about a Discord server he set up, the System Z Enthusiasts Discord server. Join up at this link to join the community! https://discord.gg/sze

In deze aflevering hebben we het genoegen om te spreken met Christian Sonnemans, een ware IBM AIX kenner met meer dan 30 jaar ervaring als AIX beheerder. Christian is dit jaar verkozen tot IBM Champion voor AIX – een prestigieuze erkenning voor zijn expertise!We bespreken zijn passie voor AIX, de ervaringen als IBM Champion en zijn ervaringen als spreker op de IBM TechXchange in Las Vegas, waar hij een presentatie gaf over AIX Live Update.Natuurlijk staan we ook stil bij het bezoek van de IBM TechXchange in Las Vegas waar Christian weer veel techneuten heeft gesproken en veel nieuwe technieken heeft geleerd.

Jim talks with IBM Champion and the Incredible i Show host, Peg Tuttle.  IBM's Power Systems platform running the IBM i operating system powers some of the most significant applications in the world.  Peg has 20+ years working in the IBM I world, and we talk about everything from common misconceptions to leveraging the latest and greatest open-source solutions on the IBM Power Systems platform.

Christopher Penn writes one of the few newsletters I read weekly. I have no idea how I ended up on his mailing list but I'll never opt out despite the rainbow “Unsubscribe here” buttons he prominently displays.Christopher provides well-researched, thought-provoking commentary on all topics related to generative AI. Like recent guests Pradeep Menon and Ken Wenger Christopher doesn't settle for soundbite-level commentary and he often shares unpopular opinions backed up with data.Christopher is the Co-Founder and Chief Data Scientist at TrustInsights.ai. He's a six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. He is also the author of two dozen marketing books. His list of accolades and accomplishments goes on for days.Listen and learn...The number one question Christopher asks data-driven marketersWhat has surprised Christopher most about the capabilities of LLMsWhy the letter to pause AI was "dumb"The right way to remove bias and hate speech from LLMsOpen source vs. closed source AI... and how it's related to making pizzaAre we ready for AI vendors to censor content?Christopher's predictions for how all enterprise software will incorporate generative AIWhy Christopher continues to hone his bow and arrow skillsReferences in this episode...Pradeep Menon on AI and the Future of WorkKen Wenger on AI and the Future of WorkTiernan Ray on AI and the Future of WorkChristopher's (entertaining and informative!) newsletterDreamGPT... to glorify LLM hallucinationsThe bots aren't sentient!

This episode covers what you need to know about AI in public relations and marketing. Parry Headrick, founder of Crackle PR, talks about how his agency is adapting to the age of AI and working with experts like Chris Penn, co-founder and chief data scientist at Trust Insights. Parry and Chris explain how AI will be used to streamline data and coverage reporting, content creation and other lower-level tasks. Chris also gives two helpful lists of the different types of machine learning and what agencies must do to survive the shift to AI.   3:08 – Parry explains how he started his career as a journalist but decided to transition to PR after a story he wrote was sensationalized.   6:01 – Chris talks about how he started his career in IT, the evolution of technology in marketing, working at an agency and starting his own business.   10:07 – Parry talks about the role AI will play in PR including streamlining efficiencies, monitoring and content generation.   17:06 – Parry describes how his agency is adapting to AI, such as the shift in SEO.   23:10 – Chris shares how data analytics and PR should go together.   26:45 – Chris explains the three branches of machine learning.  37:50 – Chris lists the three things that agencies must do.   39:58 – Chris talks about what Trust Insights does for its clients.   42:15 – Chris describes the origin of his podcast, Marketing Over Coffee.     Quote   “I think ultimately, the biggest disruption is going to be how the largest agencies are billing and justifying the fees they get and I think at the smaller level it's going to get a little easier to be more nimble because you haven't pinned your hopes and dreams on a model that is antiquated in the age of AI.”– Parry Headrick, founder of Crackle PR  “Every person in your company who uses Microsoft Office will now have access to a language model and will be able to do things like make a 10-slide presentation out of this press release or tell me what's important in this Excel spreadsheet. Tell me what the outcome was. And the models will do that instead. So it will dramatically shorten the time it takes people to do work and everyone is going to have to get good at this because it's going to be built into Office, it's already built into your search engines and it's going to be appearing in pretty much every piece of software that's complex to use.” – Chris Penn, co-founder and chief data scientist at Trust Insights    Links:   Marketing Over Coffee Podcast: https://www.marketingovercoffee.com/   DALL·E: https://openai.com/product/dall-e-2   ChatGPT: https://openai.com/blog/chatgpt    Listen to Chip Carey's episode on The PR Maven® Podcast.   Listen to The PR Maven® Podcast episode featuring students from Northeastern University.     About the guests:      Parry Headrick   Founder of Crackle PR, Parry Headrick is a 20+ year tech PR agency veteran, having grown some of the largest privately held agencies in North America. Headrick has grown an audience of more than 60,000 across social media channels by discussing the good, the bad and the ugly about the public relations industry.  Chris Penn  Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.  Mr. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald's and many others.  Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as “AI for Marketers: A Primer and Introduction,” “Marketing White Belt: Basics for the Digital Marketer,” “Marketing Red Belt: Connecting With Your Creative Mind,” and “Marketing Blue Belt: From Data Zero to Marketing Hero,” and “Leading Innovation.”    Looking to connect:             Email: parry@cracklepr.com   LinkedIn: https://www.linkedin.com/in/parryheadrick/   Twitter: @pheadrick  Website: www.cracklepr.com     Email: cspenn@trustinsights.ai   LinkedIn: https://www.linkedin.com/in/cspenn   Twitter: @cspenn  Website: www.trustinsights.ai  

Иван Ванков-Gatakka. Програмист, IBM Champion и блогър. DevOps Engineer в DesignTechnologies. Има богат опит и познания за ML/AI, PHP, MongoDB, Java, JavaScript, MySQL, HTML, CSS, Python, AJAX, XML, .NET, Web services, Android OS, както и още много други. Воден от принципа, че знанието трябва да се разпрострaнява, през 2007-ма година започва да публикува видео-уроци за програмиране на PHP в личният си видео блог, като до този момент, никой у нас не е правил такова нещо. Обяснявайки съвсем достъпно и най-сложните концепции и абстракции в програмирането получава голям успех и създава сайта "Научи ме". По-късно Ванков става и преподавател в СофтУни. Професионалният му опит преминава от стандартни статични страници, CMS , форуми, търсещи системи, контрол на достъп, ГИС системи, системи за разпознаване на шаблони до игри, паяци, червеи, електронна сигурност, социално инженерство и други. С Иван Ванков говорихме за технологичния свят и бъдещето на технологиите: Докъде ще се развие изкуственият интелект, идва ли краят на криптовалутите, оглупяват ли хората заради все по-умните технологии и много още! Един изпълнен със съдържание подкаст. Приятно гледане и слушане! Последвай ни в: / Follow us in: YouTube: bit.ly/3jFjmXS Facebook: bit.ly/2FJlMHl Instagram: bit.ly/3jl8L4h Twitter: twitter.com/LegendiLegends Apple Podcasts: https://podcasts.apple.com/bg/podcast/legendi-legends/id1538275381 GooglePodcasts: https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5zb3VuZGNsb3VkLmNvbS91c2Vycy9zb3VuZGNsb3VkOnVzZXJzOjg5NjIxNTM0OC9zb3VuZHMucnNz?sa=X&ved=2ahUKEwjg6eXspYXtAhUI9hoKHVTgAw4Q9sEGegQIARAC Spotify: spoti.fi/2TeTM1p SoundCloud: https://soundcloud.com/cfcjgwgp3shy Deezer: https://www.deezer.com/us/show/2067872?deferredFl=1 - Георги Харизанов Веселин Вълчев Легенди / Legends Българският подкаст / The Bulgarian podcast

I took extended time to learn from two IBM Champions on the state  of the IT industry.  Welcome Heather Cole, President and CEO at  Lodestar Solutions and Steven Perva, Sr. Mainframe Innovation  Engineer at Ensono.  Special guest, Libby Ingrassia, Program Director for IBM Champions joins us.03:21 Individuals whose first language is binary13:17 What is an IBM Champion?19:34 Why Z Systems? 26:00 ITs #1 Challenge!29:04 Move from FAQs to Should Ask Questions31:50 IT Time to Value36:22 Trends in Data40:28 Business Intelligence Bullseye42:24 Value of Social Eminence47:31 Special Guest :Libby Ingrassia 50:00 IBM Champions ProgramLinkedIn: linkedin.com/in/heatherlcole, linkedin.com/in/stevenperva, linkedin.com/in/libbyingrassiaWebsite: Lodestarsolutions.com, Ensono.com,  developer.ibm.com/champions/Blog: www.lodestarsolutions.com/blogWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be  next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP  Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

I took extended time to learn from two IBM Champions on the state  of the IT industry.  Welcome Heather Cole, President and CEO at  Lodestar Solutions and Steven Perva, Sr. Mainframe Innovation  Engineer at Ensono.  Special guest, Libby Ingrassia, Program Director for IBM Champions joins us.03:21 Individuals whose first language is binary13:17 What is an IBM Champion?19:34 Why Z Systems? 26:00 ITs #1 Challenge!29:04 Move from FAQs to Should Ask Questions31:50 IT Time to Value36:22 Trends in Data40:28 Business Intelligence Bullseye42:24 Value of Social Eminence47:31 Special Guest :Libby Ingrassia 50:00 IBM Champions ProgramLinkedIn: linkedin.com/in/heatherlcole, linkedin.com/in/stevenperva, linkedin.com/in/libbyingrassiaWebsite: Lodestarsolutions.com, Ensono.com,  developer.ibm.com/champions/Blog: www.lodestarsolutions.com/blogWant to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdata@gmail.com and tell us why you should be  next.  The Making Data Simple Podcast is hosted by Al Martin, WW VP  Technical Sales, IBM, where we explore trending technologies, business innovation, and leadership ... while keeping it simple & fun. 

Podcast with Gautam Siwach and Jin Vanstee ! Speaker Lillian Li, is an IBM Champion learner. Lillian talks about Red-hat Open-shift Container Platform Storage technology. Connect with her - https://www.linkedin.com/in/lillian-lf-li/ Click here for more information on this topic - https://www.ibm.com/storage/containers

Hosts Arin Bhowmick, IBM's Chief Design Officer & Global Vice President, Product Design, Laura Edell, Microsoft's, Chief Data Scientists, AI, and Darren Kaplan, IBM Champion sit down with entrepreneur Dennis Mortensen to talk about Web 3, Bots and Expensive Questions vs Expensive Answers.  Dennis is a ball of energy and one of the top data science thought leaders. We are excited to have him share his thoughts on these topics.Learn in and learn in with us.

Esta semana en Discovering Tech Stories #47 tenemos una nueva cita con nuestro compañero Marcel Gozalbo, co-founder & CTO de Opground, que entrevistará a Ralf Roeber, Cometa.Rocks Founder & IBM Champion. Repasamos toda la experiencia de nuestra invitada a través de sus primeros pasos y el desarrollo de su carrera. Suscríbete a nuestras redes sociales a través de Opground, el primer reclutador virtual, para estar al día de todas las novedades de DISCOVERING TECH STORIES. #discoveringtechstories #opground #developers #entrevista

The Learn In show with Arin Bhowmick, IBM Chief Design Officer, Darren Kaplan, IBM Champion and Laura Edell Microsoft's Chief Data Scientist (AI Sustainability),  brings together thoughtful, witty, and  empathic views on global events and the impact it has on  Data, AI, Tech, Product Deigns, Cultures and Employee Wellness.   Lean in and Learn In new ways how everyone  can make a difference.Episode 1: We Plan The Wold Laughs: Face-to-face meetingsWomen In TechCollege Dropout Rate during CovidEmployee Resiliency AI Ethics Follow us on Tiktok @IBMexpertTV

Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractHosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.This week on Making Data Simple, we have Jean-Georges Perrin, Director of Engineering at weexperience. Together, they discuss — and compare — Apache Spark and Hadoop, and explain what it means to hold the title of IBM Champion.Show Notes02:07 - Connect with Jean-Georges Perrin on LinkedIn and Twitter, and check out his website.13:14 - Check out Jean-Georges' book on Apache Spark.24:38 - What does it mean to be an IBM Champion?Connect with the TeamProducer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter. 

Want to be featured as a guest on Making Data Simple? Reach out to us at [almartintalksdata@gmail.com] and tell us why you should be next. AbstractHosted by Al Martin, VP, IBM Expert Services Delivery, Making Data Simple provides the latest thinking on big data, A.I., and the implications for the enterprise from a range of experts.This week on Making Data Simple, we have Jean-Georges Perrin, Director of Engineering at weexperience. Together, they discuss — and compare — Apache Spark and Hadoop, and explain what it means to hold the title of IBM Champion.Show Notes02:07 - Connect with Jean-Georges Perrin on LinkedIn and Twitter, and check out his website.13:14 - Check out Jean-Georges' book on Apache Spark.24:38 - What does it mean to be an IBM Champion?Connect with the TeamProducer Kate Brown - LinkedIn. Producer Steve Templeton - LinkedIn. Host Al Martin - LinkedIn and Twitter. 

This episode is Inclusion and Tech For Good personified focussing on ZDay2021 and the wider opportunities afforded by the IBM Z Global Student Hub. This is very much a 24/7 platform for democratisation and powering tech for social impact at scale, especially for education and holistic skills accessibility from STEM to STEAM. And to do this I am in the best of company! Joined by 17 year old changemaker Lella Violet Halloum, the youngest 2021 IBM Champion for her efforts to break down stereotypes surrounding the tech industry and recently recognised with the Diana Award, plus an IBM Z Ambassador, Champion, and Student Senator. And I am also joined by Dr. Melissa Sassi who is championing change as Chief Penguin, Entrepreneur & Student Experience lead at IBM and Global Head of the IBM Hyper Protect Accelerator. This work brings together a focus on empowering and inspiring students with access to tech skills, and empowering and inspiring early-stage fintech, healthtech, and insurtech founders to build and scale through technology and business acceleration. And we would love your thoughts on the episode too - thanks for listening!Sally, Lella, Melissa and the #TTT TeamPlease join us on Twitter to continue the conversation! @techradiotttToday's guest Lella on Twitter @LellaVi And LinkedIn: https://www.linkedin.com/in/lella/ Today's guest Melissa on Twitter @mentorafrika And LinkedIn: https://www.linkedin.com/in/melissasassi/And our host Prof. Sally Eaves on Twitter @sallyeavesAnd LinkedIn http://www.linkedin.com/in/sally-eaves

In der 26. Episode ist Lella Violet Halloum (IBM Z Champion 2021) zu Gast und gibt unseren Experten Heidi Schmidt und Tobias Leicher spannende Einblicke in Ihren Werdegang auf der Z-Plattform.

In der 25. Episode ist Alixander Laffredo-Dietrich (IBM Z Ecosystem Digital Coordinator bei IBM) zu Gast und gibt mit unseren Experten Heidi Schmidt und Tobias Leicher spannende Einblicke zum Thema "IBM Champion Program".

In episode three of our second season we had the pleasure of talking with Darren Surch, COO - Americas of Interskill Learning. Fun fact, Darren has been named an IBM Champion for yet another year! Check out the link below to learn more about this program. Being the education evangelist that he is, Darren shared with us how he first got into mainframes, everything there is to know about badges, new developments at Interskill Learning, and the future of computer-based training. We also talk about Stacked Badges, the surge in interest of Interskill learning in the era of the pandemic, and how badges can help augment on-the-job training and formal mentorship programs. And if you want to learn more about the relationship between IBM Z and Interskill be sure to check them out today! A complete list of IBM badges are available on Interskill. And learn more about the IBM Champions program here.

Tanmay Bakshi is a 16-year-old Canadian author, AI and ML Systems Architect, TED & Keynote speaker, Google Developer Expert for Machine Learning, and IBM Champion for Cloud.  He has addressed over 200,000 executives, developers, and audiences worldwide as a speaker. The United Nations, NASSCOM, Linux Foundation, Apple, SAP, IBM, KPMG, Microsoft and Walmart are a few of the organizations he has keynoted for. Tanmay has been featured in the Toronto Star, Forbes and CNBC, Bloomberg, The New York Times, and The Wall Street Journal, just to name a few. His self-titled YouTube channel reaches over 330,000 subscribers across the world.

Christopher Penn is the co-founder/Chief Data Scientist at Trust Insights, co-host of Marketing Over Coffee, and three-time IBM Champion in IBM Analytics. In this Tech Bound podcast, Christopher Penn lays it all out: the impact of GPT-3 on SEO, what you can do with machine learning and what not, and the tools he uses for the AI-powered SEO process. Timestamps 0:00 Introduction 0:59 The impact of GPT-3 on SEO 8:46 The AI-powered SEO process 13:04 Using Markov Chains for analytics and conversion attribution 18:25 Tools SEOs can use for machine learning 21:24 Do keywords still matter in an AI world? 28:09 Challenges that come with AI-generated content 36:56 Old knowledge is dangerous 40:32 Decay in Marketing 44:29 Optimization vs. Innovation 47:23 What Christopher is curious about at the moment Subscribe to the channel for more videos: https://www.youtube.com/channel/UCoQ5uxfxcnObjzLAk1lmM6g?sub_confirmation=1 Subscribe to the Tech Bound Newsletter for more content: https://www.kevin-indig.com/tech-bound Follow me on Twitter: https://twitter.com/Techbound2 iTunes: https://podcasts.apple.com/us/podcast/tech-bound-conversations/id1488939659 Spotify: https://open.spotify.com/show/1Ze0gqMmuh22rR8rVv0oz8?si=87cysHp3S5yEzNuuUK9Ezg Soundcloud: https://soundcloud.com/kevin-indig Show notes https://www.christopherspenn.com/ https://www.christopherspenn.com/2020/01/you-ask-i-answer-do-keywords-still-matter-in-an-ai-seo-world/ AI-powered SEO process: https://www.christopherspenn.com/2017/11/the-ai-powered-seo-process-inventory/ Marketing over coffee: https://www.marketingovercoffee.com/ IBM watson: https://www.ibm.com/watson Google AI blog: https://ai.google/ Google co-lab: https://colab.research.google.com/notebooks/intro.ipynb Quanteda: https://quanteda.io/ Stylometry: https://en.wikipedia.org/wiki/Stylometry Ethics and Data Science: https://www.amazon.com/Ethics-Data-Science-Mike-Loukides-ebook/dp/B07GTC8ZN7 Aleyda Solis: https://www.aleydasolis.com/en/ Danny Sullivan: https://twitter.com/dannysullivan Bill Slawski: https://twitter.com/bill_slawski Simo Ahava: https://twitter.com/SimoAhava Lunchtime Pandemic: https://lunchtimepandemic.substack.com/ Trustinsights: https://www.trustinsights.ai/ #marketing #ai #machinelearning #seo

In this episode, Jean Georges Perrin, Software Architect and IBM Champion talks to us about the benefits of Spark for data analysis. We also go into the motivation for writing his new book Spark in Action which allows developers to get the benefits of Apache Spark in Java and without having to learn the intricacies of Scala. --- Send in a voice message: https://anchor.fm/databasement/message

In today's episode of the “I Am A Mainframer” podcast, Steven Dickens sits down with Sebastian Wind, System Design at DATEV eG. On this podcast, Sebastian discusses his journey with the mainframe, the Open Mainframe Intern Program, becoming an IBM Champion, and where they see the Mainframe going in the future.

This week we're joined on the show by Christopher S. Penn. He considered an authority on analytics, digital marketing, and marketing technology. As well as publishing over a dozen books, he is also recognized as a keynote speaker and thought leader. He is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, and co-founder of the PodCamp Conference. Penn is the Co-Founder and Chief Data Scientist at Trust Insights. Trust insights want to make the world a better place by helping companies unlock and transform their data into useful analysis, valuable insights, and actionable strategies. On top of all the work Chris does, he is a proficient content creator, he co-hosts one of the top marketing podcast, Marketing Over Coffee with John Wall discuss marketing tactics, methods, strategies, and much more. Topics discussed on the show: What is data science, and what does a Chief Data Scientist do How can brands better track attribution? Google Analytics and other methods Discovering trends from social platform data ‘Owned’ platforms vs ‘rented’ platforms How big of a role do you think data should play in setting your marketing strategy? Measuring a brand Links:  Christopher S. Penn on Twitter Christopher's latest book: AI For Marketers Trust Insights A big thank you to Christopher for taking the time to chat with us!  - Thanks for listening, we hope you enjoyed this episode. Make sure to follow Tara at @missrogue & Carlos @carlospache_co on Twitter. You can also check out Tara's YouTube channel; it has over 200 videos on digital strategy and online audience building.  Truly Inc. is a digital strategy and insights agency based in Toronto, Canada. Visit our website trulyinc.com.  Anatomy of a Strategy podcast is recorded in Toronto, Canada in the offices of Truly Inc. Produced by Carlos Pacheco and Tara Hunt. Podcast editing by Joe Pacheco.

Chris Penn Explains how AI will listen to your customers and create content for them... Automatically!   (2:40) What are Elmo, Grover, Burt and Ernie in terms of Natural Language Generation (NLG)  (4:45) What politician was mimicked on Twitter by a machine generation AI system?  (7:50) Can Mark feed the AI system a Techcrunch writer and have the AI write an article?  (8:45) When will be able to realize truly credible AI articles and Whitepapers?  (11:50) Why it cost $0.44 to create 20,000 articles  (16:11) What should marketers prepare for to prepare for the AI wave?  (19:15) AI That listens to your customers then creates content for them   (22:25) Chris Penn's favorite AI Solution  Show links:  http://www.MostValuablePages.com http://www.AIForMarketersbook.com Fanatics Bot: https://m.me/fanaticsmedia?ref=w6471331    Find Mark Fidelman www.fanaticsmedia.com @markfidelman Twitter and Instagram  @fanaticsmedia Twitter and Instagram  Facebook: www.facebook.com/fanaticsmedia LinkedIn: http://www.linkedin.com/in/fidelman Guest Bio: Christopher S. Penn is an authority on analytics, digital marketing, and marketing technology. A recognized thought leader, best-selling author, and keynote speaker, he has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, and artificial intelligence/machine learning in marketing. As Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development. Mr. Penn is a 2019 IBM Champion in IBM Analytics, a Brand24 Top 100 Digital Marketer, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.

Al Martin is joined this week by guest Jean-Georges Perrin, Director of Engineering at weexperience. Together, they discuss — and compare — Apache Spark and Hadoop, and explain what it means to hold the title of IBM Champion.Show NotesCheck us out on:- YouTube- Apple Podcasts- Google Play Music- Spotify- TuneIn- Stitcher00:10 - Connect with Producer Steve Moore on LinkedIn and Twitter. 00:15 - Connect with Producer Liam Seston on LinkedIn and Twitter. 00:20 - Connect with Producer Rachit Sharma on LinkedIn. 00:25 - Connect with Host Al Martin on LinkedIn and Twitter. 02:07 - Connect with Jean-Georges Perrin on LinkedIn and Twitter, and check out his website.13:14 - Check out Jean-Georges' book on Apache Spark.24:38 - What does it mean to be an IBM Champion?

Al Martin is joined this week by guest Jean-Georges Perrin, Director of Engineering at weexperience. Together, they discuss — and compare — Apache Spark and Hadoop, and explain what it means to hold the title of IBM Champion.Show NotesCheck us out on:- YouTube- Apple Podcasts- Google Play Music- Spotify- TuneIn- Stitcher00:10 - Connect with Producer Steve Moore on LinkedIn and Twitter. 00:15 - Connect with Producer Liam Seston on LinkedIn and Twitter. 00:20 - Connect with Producer Rachit Sharma on LinkedIn. 00:25 - Connect with Host Al Martin on LinkedIn and Twitter. 02:07 - Connect with Jean-Georges Perrin on LinkedIn and Twitter, and check out his website.13:14 - Check out Jean-Georges' book on Apache Spark.24:38 - What does it mean to be an IBM Champion?

Christopher Penn is an authority on digital marketing and marketing technology. He is a 2019 IBM Champion in IBM Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. In this episode, Chris shares his expertise when it comes to artificial intelligence for marketers.  We explore the different ways of dealing with artificial intelligence and embracing it in your business. And how you can use artificial intelligence today to make a difference in your business right away.  Chris’s insight helps bridge the gap between marketing and technology.  You're going to learn a ton from Chris Penn. Listen and Discover The biggest misconception businesses have when it comes to artificial intelligence.  How to leapfrog your competition by embracing AI, machine learning in your business. Ways to improve your Sales Team’s performance and the sales process with voice transcription software Two or three things your businesses should be looking at to embrace artificial intelligence And much more...

Today, we continue the conversation with one of the world’s leaders in technology Leanne Kemp.  Even though she has really made her name synonymous with the BLOCKCHAIN in Europe, she is an Australian through and through.  Having known Leanne in her origins in the tech space, its exciting to hear her winning awards such as “Innovator of the Year 2018” and “IBM Champion for 2018” and her appointments to the World Economic Forum Blockchain council. This woman is on a mission to make world trade more transparent.  Watch out blood diamonds and the leather industry, she is coming for you…Meet Leanne:•  On Forbe’s Top 50 Women in Tech List•  Leanne Kemp founded Everledger, a startup using the blockchain to help verify the diamond industry, in 2015.•  The platform is designed to help insurers, claimants and other stakeholders combat fraud and money laundering.•  The CEO this year closed a $10.4 million Series A round which saw the company valued at over $50 million.•  With three exits to her name, Kemp has more than 20 years experience in tech, working with RFID tracking, supply chains and advertising.•  Kemp sits on boards for the IBM Blockchain Board of Advisors, the World Trade Board, and the World Economic Forum's blockchain council.Contact Leanne:everledger.iotwitter.com/leanne_kempfacebook.com/leanne.m.kempJoin our community for weekly lives at bit.ly/thenatandsarahshow

In our first episode, Alex asks guest Tim Conrad, President of SAMAR - Strategic Asset Management and Reliability, about maintenance strategies, playing a game called "Name that Maintenance", and his air conditioner (living in Florida, Alex takes air conditioning very seriously).

Christopher Penn Show Notes Christopher S. Penn is a Co-Founder and Chief Innovator of Trust Insights. Christopher is a recognized thought leader, best-selling author, and keynote speaker. He has shaped four key fields in the marketing industry: Google Analytics adoption, data-driven marketing, modern email marketing, and artificial intelligence/machine learning in marketing. Mr. Penn is a 2019 IBM Champion in IBM Business Analytics, co-founder of the groundbreaking PodCamp Conference, and co-host of the Marketing Over Coffee marketing podcast. Prior to cofounding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. Most passionate about I am the cofounder of a startup called Trust Insights and we’re a company that helps marketers do more with their data; make more money with it, show better results, and so on and so forth. My personal focus in this space is around machine learning and artificial intelligence. How we use the software, the computers, and the technology that are available today with stuff that is in market today to do that better, faster, cheaper for us. Christopher’s best advice about approaching customers Do you actually listen to your customers? A lot of marketers do so anecdotally, like they’ll listen to a call or they’ll talk to somebody but they’re not doing actual research with representative sampling, either running large scale surveys, doing intensive, large scale focus groups, or bringing in all that data. How many emails are in your customer service inbox that you, personally, have read? A lot of marketers say, “Oh no, that’s customer service’s problem, we don’t read that inbox.” No! That’s where all the good stuff is! I did a project this past summer, for a food and beverage company. They said, “We want to know what our customers are asking us about that we don’t know about.” So, we looked through their transcripts from their call center. They make stabilizers for beverages, and two things popped up that I’d never heard of: Oat milk and hemp milk which are vegan alternatives to dairy. So, here’s an entirely new line of products that you could build that you know there is an interested market for! Biggest failure with a customer It’s more of a personal failing than a customer failing, which is, in the early days, pricing strategy was difficult because I didn’t know how to price any of this. We started talking to our advisors, who said, “You just shouldn’t talk to customers about price, period. Get a sales person and put them on commission, but the salesperson is the one who talks prices. You can talk to the customer about solving their problems and understanding their pain, but you are no longer allowed to talk price with the customer.” That made for, probably, rougher days in the beginning than it had to and now, being on the other side of that, I can’t understand the value of a solution to a customer because I don’t see the value to the customer. The failure, on my part, was talking to customers about price because I didn’t value it properly. Biggest success due to the right customer approach One of the biggest successes, and one of the things I don’t see companies do nearly enough is sending out a survey that is completely open ended to ask people what they want more of. What is it that you want more of? What can we do for you? How can we provide you with additional value? We did this in the fall, and we got a whole pile of responses. Some people, only one or two sentences. Some people sent pages of ‘Hey, this is the thing I really want.’ Using those tools to summarise that much data and be able to say, “These are the categories, these are the topics, and these are the things that people want more of.” Being able to listen to customers and then build to what they’re asking for, there’s no easier way to guarantee that...

Meet Martina Riedel, IBM Champion and a senior consultant with ReleaseTEAM, an IBM Business Partner focused on software configuration management consulting for customers of Rational ClearCase, ClearQuest, and Rational Team Concert.

John McDonald is a 20-year veteran of IBM and co-founder of CloudOne, the first IBM Rational Business Partner to offer Software as a Service and cloud hosting to Rational customers. The IBM Champion program recognizes innovative thought leaders in the technical community and helps to amplify their voice and increase their sphere of influence, Find out more at ibm.com/developerworks/champion

Gary Barnett is a partner and CTO with IT analyst firm, The Bathwick Group, and specializes in software development and middleware. In Part 2, more on the value of developerWorks, knowledge paths, and the IBM Champion program.

This Week on developerWorks, we check in with John Swanson on dW newsletters focus, run down the home page headlines, and talk to developerWorks Community lead, Branavan Ganesan, about the IBM Champion Program and what it means for developerWorks users.

This Week on developerWorks, we check in with John Swanson on dW newsletters focus, run down the home page headlines, and talk to Director of developerWorks, Alice Chou, and developerWorks Community lead, Branavan Ganesan about the IBM Champion Program and what it means for developerWorks users.