The Ali Rae Haney Show

Are you curious about what it's like to own short-term rentals with your partner? In today's episode, Ali chats with her husband Caleb about their best Airbnb renter stories, short-term rental experiences, and Caleb's upcoming birthday plans. Time-stamps:Caleb's favorite birthday memories (1:36)What Caleb says Ali does for work (4:06)What really is Ali's name? (5:48)Does Caleb listen to the podcast? (8:36)Reflecting on living in Kentucky (11:30)Brand Strategy Framework Course (21:10)Best Airbnb stories (22:30)Invest, Sell, or Live? (29:17)Caleb's advice to be the best in your brand and market (34:39)Mentioned in This Episode:Episode 3 A Wedding Venue Venture: podcasts.apple.com/us/podcast/the-best-laid-brandBrand Strategy Framework Course: brandandmarket.thrivecart.com/brand-strategyWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Do you know the value of interior design for your short-term rental? In today's episode, Ali chats with designer Morgan Wise of Morgan Kay Interiors. Morgan shares her advice for rental owners who are looking to make the best impression of their space, balance functionality and aesthetic, and keep up with design trends while on a budget. Time-stamps:Introducing Morgan Wise (1:10)The virtual interior design experience (5:31)Virtual versus in-person design (9:09)Crafting the first impression of your short-term rental (11:56)Using interior design to reinforce brand identity (16:45)Airbnb (21:00)Budgeting for interior design (22:00)Balancing functionality and aesthetic (31:06)Trends in the short-term rental industry (34:55)Morgan's key piece of advice (37:49)Mentioned in This Episode:Morgan Wise Website: morgankayinteriors.comMorgan Wise Instagram: instagram.com/morgankayinteriorsAirbnb: brandandmarket.co/airbnbWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

What can you learn about marketing from Post Malone? In today's episode, Ali shares about Post, one of her favorite music artists, and his transition into the country music genre. Plus, she shares how his recent release strategy exemplifies some top marketing hacks for entrepreneurs. Time-stamps:Background on Post Malone (1:05)Releasing three singles pre-release of the albumPower Hour Call (9:06)Collaborating with huge names in the country genre (10:02)Releasing a longer version of the album with more solo songs (14:41)Applying lessons from Post Malone to your own offers (16:19)Mentioned in This Episode:Episode 36 Working With Influencers To Market Your Short-Term Rental: podcasts.apple.com/us/podcast/the-brand-marketEpisode 20 Brand Analysis for Created Colorful: podcasts.apple.com/us/podcast/brand-analysis-for-created-colorfulEpisode 10 Decoding Chobani's Brand Strategy: podcasts.apple.com/us/podcast/the-brand-marketEpisode 2 Taylor Swift Building A Billion-Dollar Brand Community: podcasts.apple.com/us/podcast/taylor-swiftPower Hour: Power Hour on Mondays at 1PM ESTWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

How crucial is brand photography when it comes to the success of your business? In today's episode, Ali chats with owner of Pilates Barre Lex, Hannah Merideth. Hannah shares the power of brand photography and the impact it has had on establishing her business. Time-stamps:Meet Hannah and hear the story behind Pilates Bar Lex (1:47)Investing in branding photography as part of start-up costs (9:51)The goals behind brand photography (15:45)Making sure to actually use your brand photos (17:58)The planning process for your brand shoot (20:35)Brand Photography (24:24)Capturing you in your most authentic form (25:38)The power of brand photography in your small business (29:20)How often to schedule a brand photography shoot (33:13)Brand photography sets you apart in your industry (37:09)Mentioned in This Episode:Pilates Barre Lex Instagram: instagram.com/pilatesbarrelex_Pilates Barre Lex Website: pilatesbarrelex.comBrand Photography: brandandmarket.co/contactEpisode 32 Creating A Brand with Victoria of BrandWell Designs: podcasts.apple.com/us/podcast/creating-a-brandWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Do you know your unique value proposition (UVP)? In this episode, Ali discusses one of the most commonly overlooked parts of brand strategy!Time-stamps: Defining UVP (1:23)UVPs for realtors (2:37)Why I don't ask my clients for their UVP (3:30)UVP examples from my clients (5:07)Brand Strategy Framework (8:17)Finding your own UVP (11:25)Mentioned in This Episode:Brand Strategy Framework: brandandmarket.thrivecart.comThe Cake Bee: instagram.com/thecakebeePilates Barre Lex: instagram.com/pilatesbarrelex_Brand Analysis Service: brandandmarket.co/contactWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Have you ever considered influencer marketing as a way to promote your rental? In today's episode, Ali chats with content creator Kelly Cain about how short-term rental owners can make the most of influencer partnerships. Kelly is a Raleigh-based content creator and marketing strategist passionate about helping small businesses grow through engaging digital storytelling. As the founder of The Raleigh Local, she connects locals and tourists with the best spots in the city while supporting businesses through strategic content, social media marketing, and brand collaborations.Time-stamps:Get to know Kelly Cain (1:49)Partnerships between influencers and small business (5:28)Working with local influencers as a short-term rental owner (10:56)Power Hour (17:57)Crafting your pitch to an influencer for your short-term rental (18:53)Influencer compensation considerations (22:14)Types of content to include in your partnership (24:11)Common mistakes when pitching influencers (28:48)Trends in influencer marketing to pay attention to (31:17) Mentioned in This Episode:Power Hour: Power Hour on Mondays at 1PM ESTConnect with KellyWebsite: theraleighlocal.comInstagram: @theraleighlocalFreebie: theraleighlocal.com/10-must-have-tools-every-small-business-owner-should-useConnect with AliWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Curious about Ali's business perspective? In this episode, she discusses her recent experience at the Level Up Your Listing Summit, plus her takeaways and perspective shifts. She also shares her hopes for 2025 and beyond. Time-stamps: Embodying confidence and being bold (4:53)Success is a poor teacher (18:37)Power Hour (26:34)It's not just about the numbers (27:29)The surprise book find (32:58)Telling your story (41:43)Feeling like a fraud (43:26)Mentioned in This Episode:Level Up Your Listing Summit: levelupyourlistingsummit.comEpisode 03 The Best Laid Brand: podcasts.apple.com/us/podcast/the-best-laid-brandPower Hour: Power Hour on Mondays at 1PM ESTWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Ready to level up your brand? In this episode, Ali chats with brand designer Kristina Kleiler of Gem Creative about her best advice for branding as a DIYer. Time-stamps: Get to know Kristina (1:30)Taking the leap into entrepreneurship (3:04)Finding the hidden gems in your brand (4:53)DIYing your creative direction (7:48)Building a brand as a short-term rental (10:04)Keeping yourself inspired (14:51)Brand Strategy Framework (19:33)Leveling up your brand without hiring a professional (20:51)Celebrating the DIYer (23:38)Managing a sub-brand (27:17)Kristina's best branding advice (32:32)Mentioned in This Episode:Kristina Instagram: instagram.com/gemcreativecoKristina Website: gemcreative.coKristina's Freebie: gemcreative.co/quizBrand Strategy Framework: brandandmarket.thrivecart.com/brand-strategy-framework-courseWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

How can you make the most out of AI technology as a realtor? In today's episode, Ali shares how to use AI like your very own personal marketing assistant. She shares a few suggestions on strategies for using AI plus which specific questions to ask in order to get the best results. Time-stamps:ChatGPT and Gemini (2:34)Using AI as your marketing assistant (3:46)Working with AI to create content (7:59)Flodesk (12:02)Identifying your ideal client with AI (12:52)Creating your branding and messaging guide (14:21)Dabbling in paid ADs (16:31)Get hashtag and SEO keyword suggestions (18:05)AI on Canva (19:04)Mentioned in This Episode:50% off your first year subscription to Flodesk: brandandmarket.co/flodeskChatGPT: openai.com/chatgptGemini: gemini.googlePerplexity: perplexity.aiCanva: canva.comWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Is your brand connecting with your ideal client? In today's episode, Ali talks with Victoria, owner of BrandWell Designs, about building your strongest brand. Listen in as we discuss niching down, maintaining a client-focused sales process, and how Brandwell's tailored systems and personal touch have set them apart in a crowded market.Victoria is the founder and CEO of BrandWell Designs and The Branding Business School, where she helps service-based female entrepreneurs show up confident online through branding and web design. She's a mom to two little girls with another on the way and understands the delicate balance of work and motherhood. Her ultimate desire is to help busy women build brands that demand a premium price point so that they can stop trading time for money and leverage the power of a strong brand identity.Time-stamps: Chasing entrepreneurship with Brand Well Designs (0:49)Whether or not to name your business after yourself (5:41)What branding means to Victoria (9:44)Using the sales process as a brand builder (11:03)Flodesk (17:57)Defining your ideal client (18:38)Setting up your systems with your client in mind (25:19)Building your strongest brand (29:41)How to be in tune with your audience (32:45)Mentioned in This Episode:50% off your first year subscription to Flodesk: brandandmarket.co/flodeskVictoria Instagram: instagram.com/brandwelldesignsVictoria Website: brandwelldesigns.comWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Ready to level up your email marketing strategy? In today's episode, I'm sharing why I love Flodesk as an email marketing platform and some of my top tips for realtors and short-term rental owners looking to up their email marketing game. Time-stamps:Is email marketing dead? (1:30)A personal Flodesk story (3:06)Professional designs and customization (4:32)Paying the same rate as your email list grows (7:19)User-friendly automation and workflows (9:04)High deliverability rates (11:02)Excellent customer support (13:13)Automatic affiliates (15:25)The Flodesk partner program (16:11)Realtor email marketing strategies (16:46)Using email marketing as a short-term rental owner (23:46)Mentioned in This Episode:FlodeskEpisode 25 Introducing the Brand & Market Podcast: podcasts.apple.com/us/podcast/introducingWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Want an inside look at a power hour with Ali? In this episode, Ali sits down with realtor Georgia Donovan to take an in-depth look at her brand and marketing. Time-stamps:Get to know Georgia (1:39)Transitions in brokerage (3:13)Rebranding Brand & Market (4:32)The most common mistakes that realtors make (10:26)Defining your ideal client (16:37)Creating a logo without a strategy (18:42)Georgia's neighborhood marketing strategy (20:43)Power Hour (30:41)Summarizing your brand in one sentence (31:37)Incorporating your new business name into your marketing (37:34)Website feedback and advice (39:42)The branding opportunities you might be missing (44:58)Branding advice Ali wishes you would follow (55:07)Mentioned in This Episode:Georgia Instagram: @realtor.geeGeorgia Website: Realtorgee.comSchedule a Power Hour with Ali!Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

What if your brand was your romantic partner? In this episode, Ali hosts The Newlywed Game and is diving in to see how connected you are with your brand. Let's see how well you really know the heart of your business!Time-stamps:The newlywed game (1:12)Getting back to the basics (2:13)Brand values and identity (5:14)Examining your client experience (8:42)The future goals of your brand (11:11)Mentioned in This Episode:Fall Back In Love With Your Brand Challenge: brandandmarket.myflodesk.com/back-in-love-challengeWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Are you ready to embrace your personal brand? In this episode, Ali chats with brand and website designer Izzy Waite about using design to boost your brand. Time-stamps: Get to know Izzy (0:52)Embracing personal branding (2:09)Defining personal branding (3:56)Creating a brand story (5:06)Defining your unique value proposition (8:24)Designing for your ideal client (12:02)Flodesk (15:11)Using your personal name for your business (17:21)Choosing your colors (18:36)Hand-drawn, custom graphics (20:49)Common branding mistakes in the real estate world (24:33)Being the best in your brand and market (28:19)Mentioned in This Episode:50% off your first year subscription to Flodesk: brandandmarket.co/flodeskWebsite: brandandmarket.coInstagram: instagram.com/brandandmarket.coConnect with Izzy:Izzy Website: izzywaite.comIzzy Instagram: instagram.com/izzywaitedesign

Are you overlooking the importance of the client experience? In this episode, Ali dives into how it can change the game in your brand's success. Time-stamps: The stages of the client experience (2:13)The impact of your client experience on your brand (7:36)The Brand Strategy Framework (12:44)How to improve your client experience (14:03)Mentioned in This Episode:Power Hour Call: https://brandandmarket.17hats.com/p#/scheduling/xxdbpbkwxhtvxnhfbwgpnbgkzbzhwxrrBrand Strategy Framework: https://brandandmarket.thrivecart.com/brand-strategy-framework-course/Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

What marketing trends are you taking into 2025? In this episode, Ali shares her anti-trend thoughts and what strategies she is hoping to see stay in the past. Listen in for her insights on automation bots, AI marketing copy, plus tips for your messaging. Time-stamps: Automation bots (2:09)Being on every single platform (8:05)Keep the authenticity professional (10:38)AI marketing copy (13:03) The Brand Strategy Framework (15:26)False scarcity marketing(16:45)Using hooks for the sake of using hooks (19:05)Inconsistent messaging (21:12)Mentioned in This Episode:Brand Strategy Framework:Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Introducing the new and improved Brand & Market Podcast! In this episode, I'm sharing the process of rebranding the Ali Rae Haney show into Brand & Market. Join me in this deep dive into the behind the scenes of rebranding, plus my biggest takeaways and lessons learned. Time-stamps:My history in business (3:49)Identifying my new ideal client (8:21)The process of rebranding (10:40)Brand & Market's mission statement (14:15)My personal and brand values (14:59)50% off Flodesk (18:14)Understanding my new audience (18:55)Updating my online presence (20:19)The website and the podcast (23:47)Lessons learned from the rebrand (27:12)Positive wins and reflections from the process (29:39)Three major takeaways (32:37)Mentioned in This Episode:50% off your first year subscription to Flodesk: brandandmarket.co/flodeskBrand Audit Checklist: https://view.flodesk.com/pages/64c48af32ea391e2b9a7efb5Website: brandandmarket.coInstagram: instagram.com/brandandmarket.co

Kassie and Ali discuss the ESC Conference 2025, detailing its mix of education, networking, and unique experiences tailored for entrepreneurs in the “messy middle.” Attendees will benefit from masterclasses, roundtables, and an open Q&A panel session, all offering practical guidance on topics like marketing, systems, and finance.Alongside learning, social events include live music, themed gatherings, and a Louisville-themed field trip, fostering community and creativity.The event venue, The Bungalou in Louisville, supports the collaborative spirit with its quirky charm and communal atmosphere.Tickets cover all education, social and networking events, meals and drinks (cheers, ladies!), and accommodations, with a VIP option adding exclusive coaching opportunities.Use code EARLYBIRD through November 1 for $250 off your ticket.Use code BESTIE if you want to share a bed with your business bestie for $1000 off each of your tickets! This code is good passed the November 1st deadline. :)Link to purchase tickets:https://escevents.thrivecart.com/esc-conference-2025/

We never intended on being Airbnb hosts. Never was part of the plan. In fact, if you had told me that 7 years ago - I wouldn't have believed you.But here we are, almost five years into being Airbnb Superhosts in THREE different states (North Carolina, Kentucky, and Virginia).On this episode, I share the story of how that came to be when it was so unexpected. I also share some outlandish guest stories that include ghosts and rogue bridesmaids.If you'd like to check out the Airbnb listings, you can find the Kentucky and Virginia listings here:KentuckyVirginiaIf you're interested in potentially investing in a short-term rental and want to know what it takes to get the process started, download the FREE Short-Term Rental Quick Start Guide HERE!--Ali Rae Haney Website for Branding & Marketing

**Update: Kassie and I decided not to host the webinar because...life. Much like the rest of our community, we are in the messy middle, figuring it all out. While we do still plan on hosting one in the future, we will not be hosting any during this launch. Thank you for understanding!**Teaming up under ESC Events, Kassie and Ali are excited to discuss the new offer they developed after their recent ESC Conference, which exceeded their expectations by fostering numerous business connections. In addition to the ESC Retreat, they want to continue supporting their community throughout the year.Inspired by Ashlyn Carter's newsletter approach, they are launching the ESC Impact Weekly Subscription. This newsletter will provide practical, themed content on operations, community, marketing, and lifestyle, designed to support solopreneurs and small business owners.The subscription will be available starting from August 7th to August 13th, offering a free month for early subscribers. After the open cart period, the ESC Impact Weekly Subscription will be available for $12 per month, with a 30-day free trial to showcase its practical, actionable content.They are also hosting two webinars on August 7th and August 12th, titled "8 Steps to ESC the Grind: Actionable Strategies for Female Entrepreneurs" offering a preview of the subscription's benefits.Kassie and Ali emphasize that the subscription will provide immediate, useful strategies without any fluff!---Subscribe to ESC Impact Weekly Here!https://escevents.thrivecart.com/esc-impact-weekly/Learn more about the subscription here:https://escconference.co/subscriptionJoin us at the ESC Goal Planning Retreat October 11-14 in York, SChttps://escconference.co/retreat

In this episode of The Ali Rae Haney Show, we delve into the practical uses of AI tools to streamline your branding and marketing efforts. Inspired by insights from the Duo Collective at the ESC Conference, we explore how AI can be your marketing intern, not your CMO.Main Points:ChatGPT: Easy-to-use AI for brainstorming, target audience research, content creation, and more. Remember, the quality of output depends on the clarity of your input.Gemini: Google's AI tool offering clear outputs even with minimal input, ideal for further exploration.Perplexity: AI for real-time data and citations, perfect for industries needing up-to-date information.TurboScribe: Transcribe podcast recordings with timestamps, making show notes precise and efficient.Canva: Utilize AI for graphic design and image creation, enhancing social media and email marketing visuals.We also highlight the importance of fine-tuning AI-generated content to maintain your unique voice and brand identity. Dive into AI today and tag @aliraehaney on IG to share how you're leveraging these tools!---Codes MentionedFlodeskhttps://aliraehaney.com/flodeskUse this link to get $50 off your first paid year.17HatsUse this link to get $50 off your first paid year.https://referrals.17hats.com/r/dzvnfbhgkb---Others MentionedESC Conference for creative entrepreneursKassie Layne, Online Business ManagerDuo Collective, Branding & Digital Marketing Agency, specializing in SEOAmy Wolterman, Calluna Collective - White Label Brand Designer and Web Designer/Developer

Created Colorful is a small business that has changed Ali's life. Lindsey, the founder, has inspired Ali not only with the virtual color analysis she received that made Ali feel like herself again after battling postpartum depression, but also because of her incredible business model and business development acumen.After discussing her experience of her virtual color analysis, Ali dives into all the ways that Lindsey has made a one-time customer into repeat revenue.Listen to learn more about Ali's take on Lindsey's strategies and learn how you can apply them to your small business and brand!--Resources & Discounts Mentioned in Today's ShowLyssa Pfauth, Evergreen Beauty - https://www.beautyevergreen.com/Created Colorful Virtual Anaylsis - www.createdcolorful.com/virtualcoloranalysisUse code ALIRAE for $15 off your virtual color analysis!Flodesk - www.aliraehaney.com/flodeskUse link to get 50% off your first year of Flodesk as your email service provider.

Do you dream of establishing yourself as a thought leader in your industry? This episode explores what it means to be a thought leader, the pros and cons of pursuing this path, and how personal branding is essential for success.Key Takeaways:Thought Leader vs. Influencer: Thought leaders are industry experts who provide unique insights and influence trends. Influencers may have a larger reach but less authority.Becoming a Thought Leader: Consider the time commitment, consistency required, and potential for criticism before taking the leap.The Power of Personal Branding: Develop your core values, niche, and a consistent brand message. Showcase your expertise and personality to build trust and connect with your audience.Examples of Personal BrandsJenna Kutcher (Branding & Marketing)Katelyn James (Photography & Business)Amy Porterfield (Online Marketing)Gary Vaynerchuk (Social Media Marketing)Neil Patel (Content Marketing)Marie Forleo (Business Growth)Action Items:Define your core values and brand message.Identify where your target audience spends time online.Create engaging content and build a community around your brand.Share your journey on social media by tagging @aliraehaneyWant to learn more?Follow Ali Rae Haney on Instagram: @aliraehaneyReady for branding or marketing strategy? Contact Ali now!Links Mentioned in Today's EpisodeESC Conference for creative small business owners in their growth phase. PowerSheets: https://cultivatewhatmatters.com/Use code ALIRAEHANEY for 10% off at checkout.Created Colorful Color AnalysisYou can book your analysis at createdcolorful.com/virtualcoloranalysis. Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.

Ali brings on a very special guest to today's podcast - her daughter, Huxley!They talk about:What mommy does for workA few of Huxley's favorite things (including making her brothers laugh!)Huxley's dream job when she grows upSome of their earliest memoriesAli's favorite part of this episode was learning something new about her daughter! Tune in for a really sweet moment where Huxley invites her mom to help her with her dream.---Ali Rae Haney Brand Development & Digital Marketing Websitehttps://aliraehaney.com/contactAli Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

In this episode, we dive into the world of hiring - how to hire, when to do it, and what to assign that first hire. The book “Buy Back Your Time” by Dan Martell is the focus of this episode, so we will be discussing some of the tactics he writes about in his book. Key Strategies:The DRIP Matrix: Delegation, Replacement, Investment, ProductionTime & Energy Audit: Track your time and identify tasks that make money and bring joy.Buyback Rate: Calculate when to hire based on your productivity and profitability.Hiring Tips: Start with an assistant for inbox and calendar management.Standard Operating Procedures (SOPs): Document tasks to ease delegation and improve efficiency.Perfect Week Planning: Schedule your time to balance work, family, and personal interests.Personal Insights:Reflect on overcoming challenges in hiring and delegating.Implement routines to simplify life and enhance productivity.This episode is packed with actionable insights to help entrepreneurs focus on what they love and grow their business effectively. Tune in to learn how to maximize your efforts and achieve your goals.LinksBuy Back Your Time by Dan Martell - https://a.co/d/0bFXU4FAIf you are in the market for a CRM, check out 17Hats! Go to www.aliraehaney.com/17hats for 50% off your first year.Head to the Cultivate What Matters website at cultivatewhatmatters.com and use code ALIRAEHANEY for 10% off at checkout!

In this episode of The Ali Rae Haney Show, Ali tackles a common challenge for many business owners: what to post on social media when you feel like you have nothing to share. Drawing from her own experiences and missteps, Ali shares seven effective strategies to keep your social media presence vibrant and engaging, even during slow periods.Key Takeaways:Behind-the-Scenes Content: Share the process behind your business activities. Document everything from setup to execution.Repurpose Old Content: Revisit and refresh high-performing posts. Most of your audience hasn't seen them yet.User-Generated Content: Utilize testimonials, reviews, and client stories to showcase your impact.Educational Posts: Break down industry jargon or share valuable tips. Educate your audience to build trust.Seasonal and Relevant Topics: Stay current by tying your content to trends and seasonal events.Personal Content: Share personal stories and experiences to build a connection with your audience.Use ChatGPT: Leverage AI to brainstorm content ideas and understand your audience better.----LINKSEntrepreneur MagazineRX Bar IG Post by Jason FeiferPowerSheets by Cultivate What Matters - Use code ALIRAEHANEY for 10% off at checkout!Created Colorful - Use code ALIRAE at checkout for $15 off your consult and be one step closer to the confidence you crave.17Hats - 50% off your first year of the 17Hats CRMFlodesk - 50% off your first year of Flodesk, email marketing providerChatGPT - Use AI as your marketing intern!

Join Ali for a LIVE brand analysis. This is a glimpse into behind the scenes what a Brand Analysis call is like. Starting with a questionnaire that includes brand basics, as well as the business owner's goals, Ali then dives deep into the online presence of the business owner to take a look at the brand and business through the eyes of a potential client.After the analysis is complete, Ali presents her findings on a call with the business owner. Ali and Kassie discussed the following:Brand valuesKassie's current and future offer suitesIdeal client descriptionHow a personal brand impacts her multiple business ventures/dreamsIf you'd like to schedule your brand analysis today, you can start by inquiring on my website:www.aliraehaney.com/contact---Links from today's show:Kassie O'Driscoll's Website (OBM & Branding/Wedding Photographer)www.kassielayne.comAli Rae Haney Brand Development Program Info:https://aliraehaney.com/brand-developmentAli Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

The final day of the first ever ESC Conference kicked off with the Hot Seats! Four attendees had the chance to pitch their newest service offering to get feedback or present a problem they were having in their business to get advice. It was incredible and we had attendees from all stages in business (from selling their business to growing from a solopreneur to a team!).We then had a break before the Experience Gallery...no one had any idea what to expect, but it was AMAZING and complete with the opportunity to do a podcast guest pitch, as well as get a watercolor illustration done!We ended the educational day with a Finance Masterclass presented by Brittney Suttle of Knies & Co. where everyone learned something new!Our final social of the event was Kentucky Derby/Louisville themed where we all got to dress up in our "Disco Derby" attire. We announced the ESC Goal Planning retreat here and then decided to change into comfy clothes and dance the night away in our PJs. I would say the first ever ESC Conference was a success!!----ESC Websitehttps://escconference.co/ESC Retreat Ticket PurchaseOctober 11-14, 2024 - Lake Wylie, SCGoal Planning Retreat (small group!)https://kassielayne.regfox.com/esc-retreat

Join Ali Rae Haney and her friend Kassie as they sit down with Chelsea Gilson, a Kentucky-based influencer, at the ESC Conference. In this dynamic live interview, Chelsea shares insights from her marketing background, illuminating the distinction between user-generated content (UGC) and influencer marketing. Discover actionable strategies to integrate influencer marketing into your business offerings.Key Points:Chelsea's Marketing Journey: Chelsea provides a glimpse into her marketing background and how she ventured into the realm of influencer marketing.Understanding UGC vs. Influencer Marketing: Delve into the nuances between user-generated content and influencer marketing, and how each can be leveraged effectively in digital strategies.Incorporating Influencer Marketing: Learn practical tips and tactics for seamlessly integrating influencer marketing into your business model, gleaned from Chelsea's extensive experience.https://www.instagram.com/mykybucketlist/https://escconference.co/

A real-time glimpse into the first ever ESC Conference. After the first full day of education, we reflect on the wins and the struggles (WE ARE NOT CATERERS) that we experienced throughout the day.The day's itinerary:Morning YogaIn-Room BreakfastKeynote Speaker - ChevalMasterclass - Duo Collective; Topic: AILunchPanel - Mai-Kee Tsang, Melissa Jones, Jenny Parulski, Kassie O'Driscoll, Ali HaneyHeadshots & Free TimeDinnerSpeed NetworkingSummer Camp Social----Join us for our fall 2024 ESC Goal Planning retreat:https://escconference.co/retreatSign up for updates about ESC 2025 here:https://dashboard.mailerlite.com/forms/312507/120683184800139035/share

The mission of the ESC Conference is to provide impactful education that fuels the entrepreneurial drive and events that reinvigorate the entrepreneurial spirit.Well I say...mission accomplished!At the urge of one of the ESC attendees (shout out Haylee Gaffin of Gaffin Creative, a podcast production agency), Kassie, Claire, and I recapped the ins and outs of each night at the conclusion of the night.This is the NIGHT 1 recap. Day 1 consisted of check-in and the welcome party.Some highlights were: the check-in reactions to the venue, the deep conversations, and a full circle moment at a bourbon bar we accessed through our speakeasy door.Some lowlights were: a lost phone, tablecloths, and Bento boxes gone wrong.Come along with us for a wild ride!www.escconference.cowww.kassielayne.comwww.gaffincreative.com

In this episode of The Ali Rae Haney Show, Ali reflects on her past social media series, "Branding 5 at 5," where she dissected big brands into digestible pieces applicable to small businesses. Using Chobani as a case study, Ali delves into how the yogurt company disrupted the market by targeting both men and women, investing in unique packaging design, and emphasizing accessibility and community impact in its mission. Drawing lessons from Chobani's success, Ali encourages small business owners to approach their markets innovatively, invest in standout packaging, and define core brand values for long-term consistency. Tune in for actionable insights and inspiration to elevate your brand presence and impact.Brand Audit Checklist Freebiehttps://alirae.myflodesk.com/nusv43xj2sBrand Strategy Framework Course:https://photographyframeworkshop.com/products/brand-strategy-framework-courseAli Rae Haney Brand Development Program Info:https://aliraehaney.com/brand-developmentAli Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

In the Season 2 premiere of The Ali Rae Haney Show, Ali delves into the 7-11-4 rule from Daniel Priestley's book, Oversubscribed, exploring how it shapes consumer trust in today's digital marketing landscape. Ali breaks down each component, emphasizing the importance of establishing a strategic brand ecosystem across various platforms to meet consumers where they are. Through insightful strategies and actionable tips, Ali guides listeners on how to leverage long-form content, social media, and email marketing to achieve the 7 hours, 11 touch points, and 4 locations necessary for building trust and credibility with potential clients. Join Ali as she uncovers the secrets to fostering meaningful connections and driving business growth in a rapidly evolving market.17Hats:Use this link to get $50 off your first paid year.https://referrals.17hats.com/r/dzvnfbhgkbFlodesk:https://aliraehaney.com/flodeskUse this link to get $50 off your first paid year.Ali Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

In the final episode of Season 1 of the Ali Rae Haney Show, Ali shares her personal journey of undergoing major cosmetic surgery while drawing parallels to branding principles outlined in Daniel Priestly's book "Oversubscribed: How to Get People Lining Up To Do Business with You." Despite facing challenges and requiring conditions from her surgeon, Dr. Lynch, Ali highlights how his practice exemplifies the principles of making the market first, setting unique rules, and being positively remarkable. Dr. Lynch's focus on building relationships, upholding personal branding traits of confidence, directness, and warmth, and even offering a complimentary Botox treatment, all contribute to his practice's oversubscription. Through her experience, Ali emphasizes the importance of understanding and embodying one's personal brand while expressing gratitude to her audience for supporting her podcast journey. As Season 1 concludes, Ali looks forward to future seasons and invites listeners to suggest topics for upcoming episodes.“Oversubscribed: How to Get People Lining Up to Do Business with You” by Daniel Priestleyhttps://a.co/d/0kjMT8CPlastic Surgeons of Lexingtonhttps://plasticsurgeonsoflexington.com/Brand Strategy Framework Course:https://photographyframeworkshop.com/products/brand-strategy-framework-courseAli Rae Haney Brand Development Program Info:https://aliraehaney.com/brand-developmentAli Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997Email me episode/topic suggestions: ali@aliraehaney.comLet's keep the convo going on IG: https://www.instagram.com/aliraehaney/

In this episode of The Ali Rae Haney Show, Ali dives into the world of branding photography, offering insights and tips to simplify the process for entrepreneurs. Brand photography, she explains, is more than just headshots; it's a visual representation of your brand's values, mission, and client experience. With the goal of easing the intimidation factor of hiring a branding photographer, Ali breaks down the process step by step.Ali emphasizes the importance of setting clear goals for the session, as these images will be utilized across various marketing channels. She advises listeners to communicate their specific needs and objectives to the photographer, whether it's for social media, email marketing, or launching a new product/service.Next, Ali discusses the process of curating a shot list, which involves brainstorming visuals that align with the brand's identity and resonate with the target audience. She encourages thinking outside the box and incorporating audience feedback to ensure messaging clarity.The episode covers selecting outfits that reflect the brand's colors and style, choosing locations that complement the brand's story, and determining props that enhance the visual narrative. Ali stresses the importance of coordination and organization throughout the planning process.Listeners are reminded that preparation is key and that executing the prep list typically takes place over a manageable timeframe of one to three months. Ali assures entrepreneurs that their photographer is there to support them in achieving their branding goals.As the episode concludes, Ali extends an invitation to entrepreneurs seeking a brand photographer, highlighting her expertise and willingness to travel. She leaves listeners with a reminder that their brand is their story and encourages them to keep dreaming and creating.Airbnb https://www.airbnb.com/Home Studio List https://homestudiolist.com/Peer Space https://www.peerspace.com/Brittney Suttle with Knies & Co (Small Business CPA) https://kniesandco.com/PowerSheets: https://cultivatewhatmatters.com/Use code ALIRAEHANEY for 10% off at checkout.Ali Rae Haney Brand Photographyhttps://aliraehaney.com/brand-photographyAli Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

The resounding line in this episode is: A pivot is not a failure!This episode explores how to navigate a pivot in service offering both from two different scenarios:Where the circumstances are within your control (like your business isn't serving your current life's season).Where the circumstances are NOT within your control (like you were dealt a hard hand and now have to figure out a new way to generate revenue).Both of these I have navigated myself...neither is easy! But there are ways to adapt and overcome and those are explored in this episode.FREE Brand Audit Checklisthttps://alirae.myflodesk.com/nusv43xj2sAli Rae Haney Brand Development Services Descriptionhttps://aliraehaney.com/brand-developmentJoin the Ali Rae Haney Show Insiders Facebook Group to keep the conversation going!https://www.facebook.com/groups/2144518489214997

In this episode, we delve deep into the realm of social media consistency and its pivotal role in brand growth and audience engagement. Beginning with a comprehensive definition of social media platforms, ranging from Instagram to YouTube, we debunk the myth of social media as the sole marketing avenue and emphasize the importance of diversification. Exploring the common advice of excelling on one platform, we stress the significance of selecting platforms aligning with your target audience's demographics and preferences.Drawing from real-world examples, such as an HVAC company's strategic use of LinkedIn targeting C-suite clients, we navigate the evolving landscape of social media algorithms and the essence of consistency in maintaining audience engagement. Introducing the concept of "champagne campaigns," we outline a quarterly strategy for content priming and audience engagement, facilitating seamless content creation and alignment with business goals.Transitioning into content creation, we discuss the challenges entrepreneurs face in maintaining consistency and introduce the concept of "content buckets" for diversified and engaging content. Utilizing series-based content, we highlight its effectiveness in fostering audience familiarity and engagement, with practical examples ranging from wedding tips to styling advice.Further, we emphasize the importance of a cohesive brand voice and messaging document, facilitating brand recognition and audience trust. Finally, we delve into the significance of establishing routines for batch content creation, ensuring sustained engagement and minimizing last-minute posting dilemmas.Concluding with actionable steps to implement a consistent social media strategy, we underscore the long-term benefits of strategic planning and execution. Whether you're a seasoned entrepreneur or embarking on your brand journey, this episode offers invaluable insights into harnessing the power of social media consistency for brand success.Tune in for actionable strategies and expert guidance to elevate your social media game and amplify your brand presence. Remember, your brand is your story – let's tell it together.Ashlyn Carter blog: https://ashlynwrites.com/my-3-step-marketing-content-plan/Content Bucket Flow Chart Template Linkhttps://alirae.myflodesk.com/l3syrzmda7Flodesk:https://aliraehaney.com/flodeskUse this link to get $50 off first paid year.PowerSheets: https://cultivatewhatmatters.com/Use code ALIRAEHANEY for 10% off at checkout.Ali Rae Haney Brand Development Websitehttps://aliraehaney.com/Ali Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

Seika Harp Case Study Show NotesThe Brand Development Program is a service offering by Ali Rae Haney. At the onboarding of a new client, she gets to know their business, the brand they have established thus far, as well as their goals for the business and brand.From there, she conducts a thorough brand analysis that results in improvements that can be made in order to target that business's ideal client in a more consistent manner, ensuring that all client touch points are cohesive, both online and in person. This episode consists of a real client case study, one performed for Seika Harp, an event harpist in Southern California who was/is trying to break into the luxury wedding market. Ali explores the brand that Seika Dong, the owner of Seika Harp, had established up to their point of contact, then gives specific, tangible steps to bring to life the brand Seika envisions for Seika Harp.These strategies include website copy and usability, social media strategy, email marketing pointers, and other marketing tactics that are specific to the wedding industry and will help Seika get in front of her ideal client.Brand Strategy Framework Course:https://photographyframeworkshop.com/products/brand-strategy-framework-courseAli Rae Haney Brand Development Program Info:https://aliraehaney.com/brand-developmentAli Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

This is a story based off of real life events.In 2021, my family and I moved to Kentucky after my husband got out of the military. His dream was always to move to Kentucky. My dream was to start a wedding venue, so we found a way to make both of those come to life after his active duty time.This episode focuses on the journey that we have been on during our time here in Kentucky bringing both of those dreams to life. Going from a very well thought out brand and a 10-year plan with all of our family involved, to closing up shop and re-evaluating our future…these last two years have been a challenge. We have faced obstacles with the county, with neighbors, with health and postpartum depression, with pivoting plans, and with the word “failure.” Never before have I told the entire story publicly, but I finally feel comfortable and confident enough to do so.Take a peek into our lives and get the full story of The Commonwealth in this episode.Discount CodesPowerSheets: https://cultivatewhatmatters.com/Use code ALIRAEHANEY for 10% off at checkout.Created Colorful: https://www.createdcolorful.com/Use code ALIRAE for $15 off at checkout.External LinksAli Rae Haney Brand Development Websitehttps://aliraehaney.com/Ali Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

Welcome to another episode of the Ali Rae Haney Show! Today, we're diving into the powerhouse that is Taylor Swift's personal brand. Taylor recently achieved billionaire status, and her Eras tour alone has stimulated the economy by a staggering $5.7 billion.Let's explore what makes Taylor's brand so enchanting and how her strategic moves can be applied to small businesses:1. Community and Connection:Taylor has built a strong sense of community among her fans (Swifties) across different generations. By mirroring her personal journey in her music, she creates a relatable soundtrack for fans' lives. Through authentic storytelling and relatable social media content, she keeps fans engaged and emotionally connected.2. Embracing "Eras" and Evolution:Taylor's concept of "eras" allows for brand growth and evolution. She has successfully rebranded herself multiple times, keeping fans intrigued and engaged. Small businesses can learn to embrace change and pivot when necessary, understanding that evolution is a natural part of growth.3. Marketing Genius:Taylor Swift is a marketing queen. From creating anticipation through breadcrumbs and limited editions to repurposing content, she maximizes revenue opportunities. The re-release of her albums as "(Taylor's Version)" showcases brilliant repurposing, turning adversity into profit.Tangible Takeaways for Small Businesses: Build Relationships: Cultivate a sense of community among your customers. Personal touches like thank-you cards or creating a Facebook group can foster connection. Tell Your Brand Story: Like Taylor, share your business origin and evolution stories. Make your audience see themselves in your journey. Embrace Evolution: It's okay for your brand to evolve. Don't fear change; it's often necessary for business growth. Repurpose Top-Performing Content: Work smarter, not harder. Break down successful content into various forms, such as blog posts or podcast episodes. Create Passive Income Streams: Learn from Taylor's multiple album releases to the same fan. Consider creating recurring or passive income streams with careful marketing. Define Your Values: Stay true to your business values. Let them guide you through evolutionary decisions.Taylor Swift's journey is a testament to resilience, reinvention, and embracing change. Small businesses can draw inspiration from her strategies to build a brand that resonates deeply with their audience. So, shed your fears, embrace growth, and create your success story.Thanks for joining today's episode of the Ali Rae Haney Show. Tune in next week for more insights to elevate your small business!PowerSheets: https://cultivatewhatmatters.com/Use code ALIRAEHANEY for 10% off at checkout.Created Colorful: https://www.createdcolorful.com/Use code ALIRAE for $15 off at checkout.Ali Rae Haney Brand Development Websitehttps://aliraehaney.com/Ali Rae Haney Show Insiders Facebook Grouphttps://www.facebook.com/groups/2144518489214997

Welcome to the Ali Rae Haney Show! I'm Ali Rae, your host, and I'm thrilled to dive into the world of branding. As an English teacher turned brand developer and business owner, my journey has been a rollercoaster of lessons, pivots, and finding my true passion.The Branding Journey:From a photography business with zero background to brand development and photography, my love for small business owners keeps me fueled. My goal is to be your business best friend, delivering hard truths while cheering you on through the challenges of entrepreneurship.Podcast Structure:To honor my current season of life as a mom of three and business juggler, the show releases in seasons. Each season, including breaks, spans five weeks. Anticipation builds, and you'll be hearing from me consistently.Unpacking the Intangibles of Branding: Ideal Client Definition:Dive deep into your ideal client's daily life, frustrations, and where they seek solutions.Example: Analyzing a wedding photography business to understand the ideal client's desires, lifestyle, and problem-solving journey. Unique Value Proposition (UVP):Craft a concise statement that sets you apart in a sea of competition.Essential for both product and service-based businesses.Example: Delving into the UVP for a wedding photography business, focusing on service, professionalism, and efficiency. Brand Messaging:Identify ideal client frustrations and create a brand vocabulary for consistent messaging.Example: Unveiling the messaging strategy for a wedding photography business, emphasizing keywords like "image," "legacy," and "heirloom."Consistency is Key:Branding is not a one-and-done task; it's the lifeblood of your business. Consistency across your UVP, messaging, and encounters with your audience builds the know, like, and trust factor.A Living Document:Whether you've been in business for a year or a decade, your brand evolves. Constantly update it based on learning about your ideal client, pivoting services, or changing client dynamics. Small tweaks can have a big impact.As we wrap up the first episode, I hope these insights make your brand irresistible to your ideal client. Cheers, everybody!BSF Course: https://photographyframeworkshop.com/products/brand-strategy-framework-courseBrand Development Program: https://aliraehaney.com/brand-development

Welcome to The Ali Rae Haney Show! Each week, we will be blending the professional with the personal, seamlessly weaving brand education with real stories, because I believe that behind every successful brand is a story waiting to be told.I've poured my heart into understanding the strategic intricacies of branding, and I'm here to share that knowledge with you. From the emotional connections that turn customers into advocates to the consistency that builds trust, each episode is a deep dive into the essentials of crafting a brand that stands the test of time.Grab a latte and settle in every Wednesday while we gain clarity on branding and how you can make your brand a powerful one. I can't wait to connect with you in upcoming episodes. Until then, keep dreaming, keep creating, and remember: your brand is your story. Let's tell it together.This is The Ali Rae Haney Show.