The Brassy Broadcast with Jen Edds

What is AI really costing you when you hand over your creative control?If you're a solo or small business owner creating content to grow your business, you already know the pressure to keep up. Between SEO demands, audience expectations, and new AI tools promising shortcuts, it's tempting to hand over control and “let the robot do it.” But will your audience feel any connection to you when they finally find your content? Or will you sound like everyone else who is letting AI create their content from start to finish?I'm joined by Emily Gertenbach, a seasoned SEO content strategist who's been writing human-centered digital content since 2010. She's worked with clients ranging from local agencies to internationally recognized companies, and she's here to help us make sense of AI's role in content creation. Emily brings receipts, nuance, and a bit of tough love as we unpack how AI can help and hurt your brand voice, your SEO, and your connection with your audience.This isn't a doom-and-gloom episode about robots ruining your content. It's a human-first conversation about how to use AI responsibly while keeping your creative voice at the center.Listen for These Episode Highlights • What happens when a brand's copy feels “off” • Is your AI-written content quietly tanking your Google rankings over time? • How can you still show up in Google's top results without gaming the algorithm?Chapters(00:00) Why AI might be costing you more than it saves (03:15) Meet Emily Gertenbach and her mission to humanize SEO (04:07) How does generative AI like ChatGPT work? (05:34) How machine learning is different than generative AI (07:15) The problem with what generative AI creates (09:00) A real-world example of AI harming brand connection (14:48) What happens when Google evaluates AI-written content against quality metrics? (15:24) What Google actually rewards when ranking your content (21:18) Emily's six human-first elements for long-term SEO success (23:48) Emily's AI tool recommendations (28:56) Why you should think twice before feeding AI your blog (32:30) How small business owners can use AI responsibly (34:50) Where to connect with Emily and read her blogLINKS, RESOURCES, AND TOOLS MENTIONEDhttps://www.egcreativecontent.com/articles/searcher-hierarchy-of-needshttps://www.egcreativecontent.com/articles/dont-use-ai-for-brand-contenthttps://www.clearscope.io – SEO content research and optimization tool https://www.semrush.com – SEO and keyword research tool https://www.notion.so/product/ai – Document organization and internal content search support MEET EMILY GERTENBACHEmily Gertenbach has been creating SEO content since 2010. She's worked with a wide variety of clients from local agencies tinternationally recognizeded software companies considered to be on the leading edge of user experience and design. Emily understands that, as tempting as it is to try to please the ever-changing Google algorithm, the need for real, humanized content remains constant, which is one of the reasons I'm so excited to be chatting with her about AI and where it fits into SEO and content.CONNECT WITH EMILY GERTENBACHhttps://egcreativecontent.com – Emily's website and blog CONNECT WITH JEN Book Your Podcast Power HourWebsite:

What if the real secret to getting better results with AI isn't finding the “perfect” tool, but learning how to work with the tools you already have to create the results you want?In this episode, I'm joined by Sonya Sigler, an executive coach, attorney, and someone who's been working with AI technology inside businesses long before AI became the shiny new toy on everyone's mind. Sonya shares why AI isn't a magic wand or a shortcut, and how working with it thoughtfully, through training and iteration, can actually enrich your creative process — not replace it.If you're a solo business owner or service provider feeling overwhelmed by content demands or frustrated that now there's “one more thing” you have to learn, this conversation will give you a refreshing and practical perspective. We talk about how to experiment with AI without losing your originality, why evolving with the tools matters more than chasing the latest updates, and how small shifts in your workflow can boost your creativity.Plus, I'll share how this conversation pushed me to finally commit to using ChatGPT more intentionally, and how I'm building it into my own content creation process to work smarter, without losing soul or connection.Chapters(00:00) Introduction to AI and Creative Process(00:33) Meet Sonya Sigler(02:40) The Love-Hate Relationship with AI(04:29) Training AI Tools for Better Results(06:49) Using AI in Content Creation(09:37) AI as a Collaborative Partner(13:10) AI in Career Development and Job Applications(17:11) Intellectual Property Concerns with AI(20:07) The Power of Context in AI(22:30) Iterative Process and Training AI(25:17) Authenticity in AI-Generated Content(26:59) Advanced Uses and Customization of AI Tools(31:46) Ethical Considerations and Validation(34:59) Embracing AI for Strategic Thinking(37:14) Conclusion and Call to ActionConnect with Sonya SiglerLinktree: https://linktr.ee/ssiglerCONNECT WITH JEN Book Your Podcast Power HourWebsite: https://brassybroad.comYouTube: @BrassyBroadJenLinkedIn: https://www.linkedin.com/in/jen-edds-470351b/Instagram: https://instagram.com/brassybroadjenTikTok: https://tiktok.com/@brassybroadjen

What if using AI in your business isn't just a tech decision—but a values decision? That's the question I've been wrestling with as I try to figure out how to incorporate AI into my business in a way that supports my creativity and integrity.This is the first episode in a new series in which I'm exploring how solo and small professional services providers can use AI in our processes, workflows, and content creation without losing our voice or compromising our values. I'm bringing my questions and curiosity and talking with folks who've been deep in it.Maggie Patterson, founder of BS Free Business and host of The Staying Solo podcast joins me for the first episode in this AI series. Maggie's been digging into AI's impact on solopreneurs—ethically, practically, and creatively. This conversation gets into the nuance, the costs (including some you may not have considered), and what it really looks like to experiment with AI while still showing up with creativity, honesty, and transparency.Chapters(00:00) Why I'm doing a series on AI (03:05) How Maggie describes her current relationship with AI(04:54) How big is your technology footprint?(08:02) How AI has been baked into tools we have been using for years(10:45) Where are we messing up with AI in our businesses(14:48) How Maggie uses AI to help with podcast scripting(22:25) Which AI tools has Maggie invested in for her business(25:45) Ethics, Integrity, and Disclosure around using AI in your business(30:30) How to avoid letting AI become a distractionCONNECT WITH MAGGIEMaggie's AI episode that was referenced in the episode: https://bsfreebusiness.com/boost-efficiency-with-ai/Website: https://bsfreebusiness.comGet Maggies Book: https://stayingsolobook.comThe Staying Solo Podcast: https://bsfreebusiness.com/podcastInstagram: https://instagram.com/smallbusinessbossCONNECT WITH JEN Website: https://brassybroad.comYouTube: @BrassyBroadJenLinkedIn: https://www.linkedin.com/in/jen-edds-470351b/Instagram: https://instagram.com/brassybroadjenTikTok: https://tiktok.com/@brassybroadjen

Have you ever found yourself standing at the crossroads with your podcast? That quiet, empty intersection where the path forward isn't clear? The road stretches in three directions. One road continues the miserable soul-sucking journey of producing your podcast even though the spark is gone.  Another veers toward a pivot - changing direction while keeping your momentum.  And the third... well, that's the road that lets you put it all to bed and walk away. That once-brilliant bright idea for a podcast that would change the world, or at least get you more clients, has become cumbersome. The thought of sitting down to record another episode fills you with dread instead of excitement. This has been my dilemma for weeks - loitering at the crossroads of whether to pivot and move in a different direction, miserably move forward, or put this baby to bed. If you've ever felt like you were at a crossroads with your podcast or some other creative project, give this a listen.   Do you need a podcast production partner? Schedule a "Let's see if we should work together chat" https://tidycal.com/brassybroadcastingco/should-we-work-together Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?  

Is hopping onto the video bandwagon necessary for your podcast success or just an overhyped distraction? This episode has some key considerations to get you thinking about strategically adding, or not adding, video as a podcast format.   Chapters (00:00) Are you feeling pressured to add video to your podcast? (01:53) Questions to ask yourself BEFORE adding video (03:47) Strategic considerations for starting a video podcast (05:01) An alternative approach to a video podcast   Do you need a podcast production partner? Schedule a "Let's see if we should work together chat" https://tidycal.com/brassybroadcastingco/should-we-work-together Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?  

How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm. Yes, you need to optimize for SEO and promote your show, and video clips are great, and be a podcast guest. Yes, all of those tactics are helpful for attracting new listeners, but how do you get listeners to come back and bring their friends? I'm sharing a Grateful Dead approach to building your podcast audience. The Dead didn't rely on an algorithm to build an audience. Learn how to stop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work. The song I'm playing in this video is Deep Elem Blues. One of my favorite covers by the Dead. How do I grow my podcast audience? First, you ask a different question. If you're tired of "experts" selling you magic bullet solutions, SEO tricks, and social media hacks that promise the world but deliver nothing – this episode is for you. I'm about to give you a 3 part growth strategy that has nothing to do with trying to please an algorithm. Yes, you need to optimize for SEO and promote your show, and video clips are great, and be a podcast guest. Yes, all of those tactics are helpful for attracting new listeners, but how do you get listeners to come back and bring their friends? I'm sharing a Grateful Dead approach to building your podcast audience. The Dead didn't rely on an algorithm to build an audience. Learn how to strop trying to please the algorithm and focus on what to create for your audience that will inspire them to share your work. The song I'm playing in this video is Deep Elem Blues. One of my favorite covers by the Dead.   Chapters (00:00) The question do you need to ask to grow your audience (01:31) How are you delivering on the promise of your podcast? (03:27) Creating a community of fans (05:57) How to expand your audience   Do you need a podcast production partner? Schedule a "Let's see if we should work together chat" https://tidycal.com/brassybroadcastingco/should-we-work-together Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?    

 How do you make a podcast that stands out?  How do you position your podcast in the minds of your target listeners?  Learn how to differentiate your podcast, make it stand out from all others in your niche, and position it as the go-to podcast for your ideal audience. As always, we will wrap it up with a challenge at the end to help you put what you've learned in this episode into action.   Chapters (00:00) How Do You Make a Podcast That Stands Out? (01:22) The Difference Between Differentiation and Positioning (03:17) How Do You Position Your Podcast in the Mind of Your Listener? (05:00) How Does Your Show Answer These Questions? (09:55) Action Step to Make Your Podcast Stand Out   Do you need a podcast production partner? Schedule a "Let's see if we should work together chat" https://tidycal.com/brassybroadcastingco/should-we-work-together Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?  

Is your podcast intro killing your podcast? Your intro makes or breaks the episode. This is where your listener decides if this episode is worthy of their time.  If you're losing listeners or viewers in the first couple of minutes of an episode, you need to fix your intro.  In this episode of the Basic Broadcast Series, you are going to learn the five key ingredients to write an irresistible intro that hooks your audience. Then I'll give you a practice so you can start writing your own irresistible podcast intros! (00:00) Is your intro killing your episode? (01:00)  Is your podcast intro outdated? (02:00) How to grab attention and speak directly to your audience (03:00) Why should they care or listen to you? (04:12) What are you promising in your episode?   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?  

Are you attracting the RIGHT clients with your podcast? Are you creating content for people who are never going to hire you? Stop wasting your time! Don't make the same mistake I almost made with this podcast series. Learn three practices to clarify the content you need to create to attract the right clients for you. Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?  

Starting a podcast for your business this year? A big frustration for small business owners after they start a podcast is that they aren't seeing “results.”  The root is this frustration is caused by a lack of clarity. They didn't take time in the planning phase to get clear on the purpose of the podcast and how they wanted to use it in their business. In this episode, I'm walking you through the process of using “The 5 Whys” to help you get clear on your podcasting “why.” This is a valuable exercise whether you're just starting your podcast or you've been podcasting for a while and you're ready for a refresh. Get clarity before you do anything. Chapters (00:00) Don't skip this crucial step in your podcast planning (01:04) The importance of knowing your podcast purpose (03:25) The 5 Whys Exercise   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?  

The Basic Broadcast Podcast series launches on December 27th. So what? In this upcoming series, we are diving into the essentials of podcasting, focusing on clarity, consistency, and connection. These three core elements impact every area of your podcast. Forget about tips, tricks, and growth hacks; this podcast is all about foundational practices and processes from someone who's been in the trenches for over a decade.  Expect short no-frills episodes and the occasional song.  Are you ready?  Watch the podcast in Spotify and YouTube or listen in your favorite podcasting app.   Chapters (00:00) The Basic Broadcast new podcast series is coming soon - So What? (01:19) What this podcast series is not (02:56) Podcast format and expectations (05:00) Your first podcasting practice exercise   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?    

This episode reminded me why I started podcasting. It was an opportunity to spend time with two of my most favorite people in the world while sharing them with you. It's a win for everyone! Amy Woodall and Lindsay Boccardo join me for this episode. They are both returning guests, but it has been more than a minute since we last chatted.  You know those people that always make you feel better when you've spent time in their presence? That is how I always feel after spending time with these two! They leave me in better shape than they found me, even when I'm already having a fantastic day! I have a hunch they will do the same for you. We are constantly told by the online business “experts” that we need to niche down. Amy and Lindsay are taking a more expansive approach to their podcasts and their work, and it is working for them. They share why they started their podcasts and what keeps them coming back. Spoiler Alert: It's not big sponsorships and massive download numbers! I intended to talk about podcasting, but as it goes with these two, our conversation goes deeper than just podcasting. We talk about alignment, mindfulness, authenticity, curiosity, playfulness, and of course, and how those things impact our podcast and how we show up.  As we wrapped up the episode, I felt inspired, empowered, and reconnected to why I started podcasting. Let's tap into our alignment, embrace mindfulness, live authentically, nurture our curiosity, and sprinkle a healthy dose of playfulness into our lives.  Podcasting is not just about the numbers and business strategies. It's about creating a space for connection, authenticity, and clarity. Trust your intuition, follow your heart, and let the conversations flow.   Key Takeaways (01:45) The Power of Mindfulness: Amy reminds us that true growth and leveling come from working on the internal stuff, not the external. (14:22) The Power of Self-Reflection: Amy shares how the fears we project on other people are really telling us something we need to discover about ourselves (17:12) The Importance of Representation in Telling LGBTQ+ Stories: Lindsay reminds us that the story of LGBTQ+ folks doesn't just end when they come out. It's ongoing and it's important to continue to hear these voices and stories. (22:58) Worthiness and Confidence: Amy talks about how our ability to learn, recognize patterns, process, and make shifts that impact our confidence and how we view our worthiness as we grow into ourselves (23:12) Finding Alignment: Lindsay stressed the importance of aligning our thoughts, actions, and values. (33:59) Playfulness Fuels Connection: Lindsay emphasized the magic of playfulness in creating engaging environments and fostering connections. Through laughter and light-heartedness, we can tackle serious subjects and make them more approachable. So, let's loosen up and have some fun.   Links and Resources Connect with Amy https://www.linkedin.com/in/amywoodall/ https://theconscioushabit.com/ https://link.chtbl.com/GPzQcHKy https://highvibetriberetreat.com/   Connect with Lindsay https://www.linkedin.com/in/lindsayboccardo/ https://www.lindsayboccardo.com/ https://www.lindsayboccardo.com/the-woods.html https://www.lindsayboccardo.com/theporch   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?  

Do you ever feel disconnected from your gifts and the things that truly light you up? Rebecca Anuwen, Host of A Pinch of Magick podcast is here discussing the importance of self-expression and creating something that you love. Rebecca shares how she connects with her intuition and trusts her instincts. We also talk about how she has used podcasting to build a community and unique ways she has been engaging with her audience. We also talk about her latest book, Magickal Knickers and how one intentional decision at the start of your day sets the tone for the rest of the day. Connect with Rebecca Anuwen https://rebeccaanuwen.com Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?      

In addition to giving me tools and practices to living a better life, Mel Robbins is also teaching me about making better podcasts, videos, and social media posts.  I'm going to share some practices and tips I've picked up from studying her podcast, YouTube channel and Instagram. Who is doing work that inspires you? Who is doing what you want to do? Have you taken the time to actually study what they are doing and how they're doing it?  Here's what you'll learn: 00:52   Where to find inspiration 01:23   Why you need to immerse yourself in the work of people doing what you want to do 03:38   Why does Mel Robbins resonate with so many people? 05:25   What is your north star? 07:49   My biggest struggle as a content creator 08:40   Are you doing this on Instagram or are you missing out? 09:50   What you should be doing right now, even if you aren't repurposing your content 10:20   Why this episode is a masterclass in podcasting 12:25 T he number one reason I'll stop listening to a podcast 14:14   What totally sucked me into this podcast episode 14:54   How to increase podcast downloads from your back catalog of episodes  15:13    How she sets the hook for a story 15:38    How do you build engagement and community with your audience? 16:05    How she gets us to come back after the commercial break 17:00    How to create tension in your episode and why you need it 17:15    The Magic of “Say more about that….” 17:58    How to get your audience to listen all the way to the end of the episode 18:40    How to get your listener to come back for more 19:16     Four elements you should be including in your episode 20:12    Getting the most out of your YouTube description and podcast show notes 22:49   How to get listeners to share your episode   Podcast Episodes Referenced https://www.melrobbins.com/podcasts/episode-30 https://podcasts.apple.com/us/podcast/how-to-make-content-that-goes-viral-with-brendan-kane/id1209219220?i=1000575655603 Get Your Ultimate Guide to My Favorite Podcasting Tools and Resources here: https://brassybroad.com/ Podcasting Tools and Tips YouTube Playlist here: https://youtube.com/playlist?list=PLRkaDP5-vvy0w2jwcAFqGFb3K2dSjJecv  

Why haven't you done the thing you keep saying that you want to do - start the podcast, write the book, create a course, or make YouTube videos?  Whatever your thing is - why haven't you done it? What obstacles or issues keep getting in your way?  This episode is inspired by two books I'm currently reading: 1. The Obstacle is the Way by Ryan Holiday 2. Traction by Gino Wickman I'm sharing how I'm using inspiration and practices from both books to help me name my own obstacles and work through them, so I'm more consistent in publishing my own podcasts, YouTube videos, social media posts, and blog posts. These are all things I say I'm committed to doing for my business, but have struggled to do consistently in years past. Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?    

Are you holding yourself back by just hanging on? I had this epiphany during a Brazilian Jiu-Jitsu class a few weeks ago. The Universe loves to get my attention while I'm training to drop in a bit of clarity for my life. You'll also get to hear my favorite quote from Thelma and Louise. Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

What do you do when you realize you've been lying to yourself? When you're lying to yourself about the little things, how can you trust yourself when it comes time to take the big actions that help you reach big goals and bring big dreams to life? It's time to start telling the truth.  Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?  

Welcome to the latest incarnation of The Brassy Broadcast. The podcast that has taken long periods of rest and has served a variety of purposes since it launched in 2014. I'm Jen Edds, The Head Broad in Charge at The Brassy Broadcasting Company and this is my podcast.  There are a few definitions of brassy when you look them up online. Most definitions paint “brassy” in a negative light of being harsh, loud, tasteless, showy, or resembling brass in color. And then….when you scroll down….you see brassy described as brazen, bold, audacious, unashamed, unrestrained by convention and propriety.  I want to live a brassy life - A life lived boldly, brazenly, audaciously, and unrestrained by convention and propriety. In my world, Brassiness thrives in the intersection of curiosity, creativity, and caring no more what most folks think. I'll be sharing what I'm learning along my own adventures to live a bold and brassy life. Here's your disclaimer: I'm no subject matter expert. Far from it.  I'm just a curious broad full of questions. Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen TikTok https://www.tiktok.com/@brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

We road-tripped to Louisville, Ky, in this latest Brassy Roadcast adventure. Highlights included a bourbon tasting at the Angel's Envy distillery, a guided ghost walk through Old Louisville, shopping, and dinner at La Bodeguita de Mima. As always, there was a little drama along the way. Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen Visit The Brassy Broadcasting Company Channel on Apple Podcasts for more shows from Jen https://podcasts.apple.com/us/channel/brassy-broadcasting-co/id6442570108 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R?

Here's more from our adventures in Crystal River, FL, and the long ride home. We went kayaking in search of manatees and other wildlife. Beth looks at E-Bikes and then we head back to the beach for the sunset.  Connect with Jen on Instagram @brassybraodjen

We are on the road again! This time we are road-tripping from Indianapolis down to The Villages, FL, with a couple of stops along the way. We leave The Villages to head to Crystal River, FL for the second part of our adventure. Follow the adventures on Instagram @brassybroadjen.

We spent time in the Blue Ridge Parkway National Park getting our stamp and visiting the Folk Art Center. Then we were off to explore downtown Asheville. We ended the day with a walking ghost tour of downtown.

We're back with another Brassy Roadcast adventure from Asheville, North Carolina, and the Blue Ridge Mountains. Our first stop was Biltmore Estate to see the Christmas decorations.

What if…we were encouraged to bring our creativity and our unique gifts to work with us? What would the world look like? Would we be better humans? Would we do better work? Would we feel more satisfied and happy in our work lives and beyond? What are the consequences of stuffing that creativity way down deep inside us? Rebecca Fleetwood Hession, host of The Badass Women's Council podcast joins me for this episode. In addition to talking about creativity and how we can use our unique gifts and talents professionally, Rebecca also talks about the challenges she had to overcome to get her podcast out into the world…and what has happed as a result of putting out her first sh*tty podcast episode…. Connect with Rebecca Fleetwood Hession https://badasswomenscouncil.com/ https://www.instagram.com/badasswomenscouncil/ Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R? Beauty and the Gi on Audible https://www.audible.com/pd/Beauty-and-the-Gi-Podcast/B08JJMFS1D?

Who am I to lead? How do you step into your purpose when feeling unworthy or that your purpose is out of alignment with your current job or career path? Amber Fields is the Director of Corporate Sales for a tech company, and she is currently getting her Masters in Theology. Amber is also the co-host of The Truth Revival Podcast. We get into some in-depth discussion around how our feelings of unworthiness prevent us from leading, why your story matters and you need to share it, and where she sees the opportunity for technology and faith to come together to serve the world. Moments of Brassy Brilliance [6:12] Appreciating the Discovery Period of your life [9:09] Recognizing the opportunity to incorporate your purpose     into your current profession (even when they don't feel aligned) [22:38] Where Amber goes for advice [34:01] Amber's daily practices for keeping her cup full [39:36] How the world shifts when you know you're enough Links and Resources Mentioned Pitch Prepare and Prosper Virtual Workshop Learn how to get booked as a guest on more podcasts, show up prepared to be their favorite guest, get the most from your podcast appearances. https://www.eventbrite.com/e/becoming-the-ideal-podcast-guest-how-to-pitch-prepare-and-prosper-tickets-129357318221?aff=ebdssbeac Amber's episode of The Bad Ass Women's Council Podcast https://listen.casted.us/public/18/The-Badass-Womens-Council-bdcba16b/111094d3 The Truth Revival Podcast https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy50cmFuc2lzdG9yLmZtL3RoZS10cnV0aC1yZXZpdmFs Connect with Amber Fields https://www.facebook.com/thetruthrevival/ https://www.linkedin.com/in/amberwestfields/ Work with Me If you've got podcasting aspirations, go to brassybroad.com and schedule a call with me. Let's see if my Launch to Legendary Podcasting program is a good fit for you. https://www.brassybroad.com/work-with-me/ Your Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/ Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2 Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R? Connect with Jen on Social Clubhouse: @brassybroadjen Instagram: @brassybroadjen https://www.instagram.com/brassybroadjen/?hl=en Twitter: @brassybroadjen https://twitter.com/brassybroadjen LinkedIn: Jen Edds https://www.linkedin.com/in/jen-edds-470351b/ Podcasting Videos and Tutorials https://www.youtube.com/brassybroadjen

Terri Broussard Williams helps us learn to recognize moments in our own lives with the potential to become movements and how to start building coalitions to create those movements. We also talk about how she keeps faith and fortitude at the core of everything she does as a movement maker, fire starter, and artful persuader. Terri Broussard Williams is the author of Find your Fire and host of Movement Maker: The Podcast. Moments of Brassy Brilliance [4:57] How to build a coalition [6:40] Terri's Firestarter Formula for turning moments into movements [9:20] How Terri keeps faith and fortitude at the center of her work [10:48] Practices to keep us grounded [14:10] How to identify a moment that has the potential to become a movement Connect with Terri Broussard Williams https://terribwilliams.com/ Work with Me If you've got podcasting aspirations, go to brassybroad.com and schedule a call with me. Let's see if my Launch to Legendary Podcasting program is a good fit for you. https://www.brassybroad.com/work-with-me/ Your Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/ Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2 Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R? Connect with Jen on Social Instagram: @brassybroadjen https://www.instagram.com/brassybroadjen/?hl=en Twitter: @brassybroadjen https://twitter.com/brassybroadjen LinkedIn: Jen Edds https://www.linkedin.com/in/jen-edds-470351b/ Podcasting Videos and Tutorials https://www.youtube.com/brassybroadjen

You get a knock on your cosmic door one day. You open it up…and surprise….it's your purpose. You finally have clarity on what it is you were put on this Earth to do. Now, what do you do? Singer-songwriter Katherine Nagy has answered that knock at the door and gone full throttle. Katherine didn't get her clarity that she was put on this Earth to be a singer-songwriter until after she was already married with 3 children. Moments of Brassy Brilliance How Katherine shuts down her inner critic Replacing expectation with appreciation Taking action without asking for permission Realizing that work and your passions can co-exist Connect with Katherine Nagy https://www.katherinenagymusic.com/ Work with Me If you've got podcasting aspirations, go to brassybroad.com and schedule a call with me. Let's see if my Launch to Legendary Podcasting program is a good fit for you. https://www.brassybroad.com/work-with-me/ Your Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/ Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2 Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14 The Brassy Broadcast on Audible https://www.audible.com/pd/The-Brassy-Broadcast-with-Jen-Edds-Podcast/B08K56267R? Connect with Jen on Social Instagram: @brassybroadjen https://www.instagram.com/brassybroadjen/?hl=en Twitter: @brassybroadjen https://twitter.com/brassybroadjen LinkedIn: Jen Edds https://www.linkedin.com/in/jen-edds-470351b/ Podcasting Videos and Tutorials https://www.youtube.com/brassybroadjen

Amy Woodall makes a return visit. We're diving into what it takes to create conscious habits, owning your stuff, and how to stop sabotaging your happiness. Moments of Brassy Brilliance [4:15] The first step to getting out of the way of your happiness [5:40] Choosing whether or not you will dance with your drama [6:56] Staying present in the moment to avoid anxiety and judgment [10:51] Setting foundations for conscious habits [13:38] Ziva Meditation Program [22:04] Creating a Love Practice [31:33] Steps to start a mindfulness practice Connect with Amy Woodall https://www.linkedin.com/in/amywoodall/ Links, Resources, and Books Mentioned Amy's Previous Podcast Appearances on The Brassy Broadcast https://brassybroadcast.libsyn.com/28-amy-woodall-how-to-avoid-throat-punching-your-bandmates-and-other-productive-communication-strategies https://brassybroadcast.libsyn.com/bb68-amy-woodall_communication-strategies-to-navigate-the-drama-triangle https://brassybroadcast.libsyn.com/achieving-enlightenment-in-the-modern-world https://brassybroadcast.libsyn.com/145-avoiding-emotional-turmoil-when-you-exercise-the-ego Ziva Meditation https://zivameditation.com/ Atomic Habits by James Clear A Course in Miracles Return to Love by Marianne Williamson The Untethered Soul by Michael Singer The Surrender Experiment by Michael Singer Intro Piano Music: Chopin's Prelude Op. 28 No. 4 in E minor performed by Jen Work with Jen If you've got podcasting aspirations, go to brassybroad.com and schedule a call with me. Let's see if my Launch to Legendary Podcasting program is a good fit for you. https://www.brassybroad.com/work-with-me/ Your Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/ Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2 Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14 Connect with Jen on Social Instagram: @brassybroadjen https://www.instagram.com/brassybroadjen/?hl=en Twitter: @brassybroadjen https://twitter.com/brassybroadjen LinkedIn: Jen Edds https://www.linkedin.com/in/jen-edds-470351b/ Podcasting Videos and Tutorials https://www.youtube.com/brassybroadjen

How do we keep showing up and continuing our practices when we don't get the immediate results and outcomes we want? Kylie Schmitz is a performance coach with Lappin180 who coaches sales professionals across the U.S. to stop selling. Kiley also co-hosts the Breaking Sales podcast. In this episode, we're shifting focus from outcomes and results to practices and processes. We also talk about how starting a podcast has impacted business development and helped Kiley in her own growth. Moments of Brassy Brilliance [7:14] How podcasting has made Kiley more mindful of the words she is using and how she is speaking [9:08] What happens when you shift your mindset from outcomes to practice [14:33] What are you doing to own your processes? [16:00] How to ditch your scarcity mindset [23:34] Using failure and resilience to show you where your edges are [24:19] How do you balance then that desire for more and for high performance with I'm enough? Links and Resources Mentioned Breaking Sales Podcast https://www.lappin180.com/breaking-sales-podcast https://www.lappin180.com/ The Whoop Podcast https://www.whoop.com/thelocker/podcast-69-dr-andrew-huberman-stanford-neuroscientist/ Connect with Kiley Schmitz https://www.linkedin.com/in/kileyschmitz/ Are you ready to become a podcaster? Let's see if Launch to Legendary Podcasting is a good fit for you. Schedule your call https://BrassyBroadcastingCo.as.me/launch Your Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/ Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2 Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14 Android https://play.radiopublic.com/the-brassy-broadcast-with-jen-edds-G4bdkO Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/ Podcasting Videos and Tutorials https://www.youtube.com/brassybroadjen

Public speaking can be a crippling fear. I wonder how many of us it keeps from really reaching our full potential. I've had to get a handle on my own fears around speaking and performing in public. I'm still a bundle of nerves before I hit the stage and it doesn't matter if it's a speaking gig or I'm playing music. Joining Toastmasters helped me significantly. It gave me confidence because it forced me to practice. My guest today, Dr. Charmaine Gregory, started a podcast. Dr. G is an emergency room, physician, entrepreneur, and host of the fearless freedom podcast with Dr.  Moments of Brassy Brilliance [3:29] How podcasting helped Dr. G overcome her fear of public speaking [5:12] Can podcasting really change your life? [9:29] Turning podcasting skills into a new business [17:58] Discerning when to invest money and time into a tool or program [21:22] Developing the bulletproof mindset necessary for entrepreneurship [25:16] Wise perspective from an ER physician The Practices That Keep Dr. G Grounded and Growing [23:33] Exercise and Gratitude Connect with Dr. Charmaine Gregory FB/IG/LI/YT: Charmaine Gregory MD Twitter: @CharmsFitDoc FB/IG/LI: Fearless Freedom with Dr. G Website: ferventlyfitwithcharmaine.com Podcast: ferventlyfit.libsyn.com Are you ready to become a podcaster? Let's see if Launch to Legendary Podcasting is a good fit for you. Schedule your call https://BrassyBroadcastingCo.as.me/launch Your Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/ Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2 Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14 Android https://play.radiopublic.com/the-brassy-broadcast-with-jen-edds-G4bdkO Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/ Podcasting Videos and Tutorials https://www.youtube.com/brassybroadjen

It's not a priority if it's not a practice. The one thing that has become crystal clear to me in 2020 is that if I don't have a practice around something that I say I want to accomplish, then it really isn't a priority. It's a just “that would be nice.” One of the core pillars supporting that bridge to Legendary status is RESPONSIBILITY. As the HBIC (Head Broad in Charge), I have to take responsibility for failure to meet the goals I have scribbled down in scattered notebooks and spreadsheets. If these goals were really priorities for me, I would have built a practice around how I would reach them. This isn't new information. As a kid, when I wanted to make more free throws, I spent time practicing shooting free throws. I had a ritual that I followed every time I stepped to the line. I still do it. BackSpin the ball. 3 bounces. Line it up. Shoot. Follow Through.  You already know what practice looks like. Now it's time to take action to achieve the priorities that really matter to you. My process for creating practices around priorities: 1. Determine if the WHY matters enough that I will show up and put in the necessary work. 2. Outline your practice and keep it consistent. 3. Block Time on your calendar I started a morning routine after reading Hal Elrod's book The Miracle Morning a few years ago. I always felt better when I did it, but I was inconsistent in the practice. I got serious about committing to practicing my morning routine back in March. It was the ONE THING I could do that felt like I had some control over what was happening in a world filled with uncertainty. The Practices in My Morning Routine 1. Work out hard for 20 minutes 2. Journal 3. Meditate 4. Work on my business and not “in” my business. Each practice has a very clear WHY attached to it. My morning routine practice is sacred. Nothing else happens in my morning until my morning routine is completed. I've accomplished more in my business, during a global pandemic, because I have committed to this morning routine practice. Now it's your turn. I want to hear from you. What practice has changed your life or business? Do you have a morning routine that sets the tone for success? Screenshot this podcast and share it on Instagram, LinkedIn, or Twitter and tag me @brassybraodjen, or DM me on Instagram. Work with Me If you've got podcasting aspirations, go to brassybroad.com and schedule a call with me. Let's see if my Launch to Legendary Podcasting program is a good fit for you. Your Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/ Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2 Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14 Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/ Podcasting Videos and Tutorials https://www.youtube.com/brassybroadjen

This short episode is your introduction to the latest iteration of the podcast.   Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2 Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14 Android https://play.radiopublic.com/the-brassy-broadcast-with-jen-edds-G4bdkO   Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/   Your Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/   Podcasting Videos and Tutorials https://www.youtube.com/brassybroadjen

Brené Brown's Unlocking Us podcast episode about FFTs is now required listening for my podcasting clients because she shares her challenges around starting a new podcast and how she has worked through them. This is my first time back in a while. My focus for the past year has been on my other podcast, Beauty and the Gi, a podcast about the intersection of life and Brazilian Jiu-Jitsu on and off the mat. It feels good to be back. Now, does this mean that I'm going to be back on a regular production schedule? Probably not. I'm using The Brassy Broadcast as a resource where I can direct clients and folks with questions about podcasting. It's more about adding to the resource library as needed, rather than feeling like I have to put out a new show every week. This episode is actually serving a couple of different purposes for me. The first is that I wanted to record and edit a full episode using Descript. It's a cool tool for business owners, authors, and industry experts that want to start a podcast. It's a great tool to get you started. The second purpose of this episode is to share with you why I'm making listening to the FFT episode of Brené Brown's Unlocking Us podcast required listening for my new podcasting clients. Here are some highlights with time stamps. Did you know that if you include the time stamp in your show notes, some apps will take you right to that spot in the episode? Not all apps do this. I know that it works in Overcast, Pocketcasts, and Castbox   Highlights and Time Stamps :52   My thoughts on using the Descript app to record and edit this episode 1:59  Why the FFT episode is now required listening 4:01  Recording in a closet 4:30  Why is it so hard to say your podcast intro? 5:22  Keeping your podcast recording setup simple   Links and Resources Mentioned Unlocking Us episode on FFTs https://brenebrown.com/podcast/brene-on-ffts/ Descript https://www.descript.com/use-cases   Connect with Jen Download Your Ultimate Guide to My Favorite Podcasting Tools and Resources https://brassybroad.com/ Instagram @brassybroadjen https://www.instagram.com/brassybroadjen LinkedIN https://www.linkedin.com/in/jen-edds-470351b/ Twitter @brassybroadjen https://twitter.com/brassybroadjen YouTube Channel https://www.youtube.com/c/brassybroadjen

You grow your podcast audience by going where your audience is hanging out. YouTube is the second largest search engine the third most visited site after Google and Facebook. Not everyone knows how to listen to a podcast yet, but almost everyone knows how to go to YouTube to find a video that answers a question. Google owns YouTube, so you can apply some of the same principles of Google SEO to YouTube SEO. Listen to the previous episode in this series for SEO optimization tips.   YouTube Video Optimization Tips Use descriptive titles Create Playlists Add End Cards - tell the audience what you want them to do next Utilize the description space. Fully cover what you are talking about in the video Put the YouTube video on your website   Recommended Resources vidiq.com tubebuddy.com   Connect with Jennifer Denney https://elevatedmarketing.solutions/ https://twitter.com/elevatedmrktng https://www.linkedin.com/in/jenniferdenney/   Learn More about Podcasting and Connect with Jen Edds Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast. https://BrassyBroadcastingCo.as.me/?appointmentType=7983305   The Brass Tacks Free Podcasting Course http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class   The Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/   Subscribe to The Brassy Broadcast   Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14     Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/   Podcast Tutorials https://www.youtube.com/jeneddsbrassy

How Do I Optimize SEO for My Podcast? How do we grow our podcast audience and get new listeners? How will people find my podcast? Podcasters need a basic understanding of keywords and SEO (search engine optimization) so our podcasts can be discovered by new listeners. How can podcasters capitalize on SEO to help new listeners find their podcasts? Spoiler Alert: There is no magic bullet or SEO Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions, breaks down what we need to understand about SEO for podcasters. SEO (Search Engine Optimization) isn't just one thing. It is small incremental tweaks combined to impact your site's user experience and performance in organic search results. SEO is a long term strategy. There is no SEO magic bullet. It takes grit, time, energy, and expertise.   What is the Ideal Length for Podcast Show Notes or Blog Posts? Jennifer does a little myth-busting here. I was under the impression that there was an ideal length for show notes. Turns out, this is not the case. People are going to Google to get questions answered. Google is looking for you to completely cover the subject from beginning to end and do it better than anyone else. How does Google determine who has the best answer? It's all of those hundreds of little tweaks.   Formulating the Right Questions for SEO Think about how your listeners are phrasing questions when they are going to Google to look for answers. What words are they using? What questions are they asking? Get out of your own language box and how you say things. Ask your audience how they would search for an answer.   Recommended Tools for Keyword Research Ubersuggest SEMrush.com Keywordtool.io Keywordseverywhere.com AnswerThePublic.com   How to Optimize Show Notes and Blog Posts Optimize your show notes and blog posts because there are still folks that would rather read than listen to podcasts. Think about having your episode transcribed. This makes it easy to create detailed show notes. Jennifer has created a search optimization checklist to help optimize blog posts. Don't just describe what is in the episode. If your intention is to share information with your audience, give them the option of how they want to consume it. Listening to a podcast is not an option for everyone. Use the episode description, blog post, or show notes to give detailed information that actually answers questions. Flow the Keywords into the content Write a title that is for the user Use a Title Tag Use subheadings Add internal and external links   Connect with Jennifer Denney https://elevatedmarketing.solutions/ https://twitter.com/elevatedmrktng https://www.linkedin.com/in/jenniferdenney/   Learn More about Podcasting and Connect with Jen Edds Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast. https://BrassyBroadcastingCo.as.me/?appointmentType=7983305   The Brass Tacks Free Podcasting Course http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class   The Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/   Subscribe to The Brassy Broadcast   Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14     Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/   Podcast Tutorials https://www.youtube.com/jeneddsbrassy

Meet Jennifer Denney, Digital Strategist and Owner of Elevated Marketing Solutions. In this podcast series collaboration, Jennifer shares insights, strategies, and tactical tips for marketing your podcast. I've struggled in marketing my own podcasts. The process of creating and producing the podcast lights me up. Marketing what I've created makes me want to jump in the bed and pull the covers over my head because I don't know where to start. What is the right way? Should I run ads? Where should I run ads? Do I need to be everywhere? How much is this going to cost? I wanted to collaborate with Jennifer on this podcast series because her work is data-driven and she has learned everything by diving into the work, figuring it out, and building her strategies one brick at a time. The first marketing myth we address in this series is the myth of marketing attribution. Jennifer made it super easy to understand: “Giving all the credit to one marketing channel or another is like drinking beer and only saying the last beer is the one that got you drunk.” In the next episode, Jennifer walks us through how to strategically think about SEO for podcast discoverability.   Connect with Jennifer Denney https://elevatedmarketing.solutions/ https://twitter.com/elevatedmrktng https://www.linkedin.com/in/jenniferdenney/   Learn More about Podcasting and Connect with Jen Edds Book Your Podcast Power Hour Session to make sure that you have a solid plan and the right tools in place to start your podcast. https://BrassyBroadcastingCo.as.me/?appointmentType=7983305   The Brass Tacks Free Podcasting Course http://brassybroadcastingcompany.teachable.com/p/the-brassy-broads-brass-tacks-pod-class   The Ultimate Guide to My Favorite Podcasting Tools and Resources http://brassybroad.com/   Subscribe to The Brassy Broadcast   Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14   Connect with me on Social Instagram: https://www.instagram.com/brassybroadjen/?hl=en Twitter: https://twitter.com/brassybroadjen LinkedIn: https://www.linkedin.com/in/jen-edds-470351b/   Podcasting Tutorials https://www.youtube.com/jeneddsbrassy

My Awkward Brazilian Jiu-Jitsu Journal podcast series has grown up into a real podcast. I'm co-hosting a new podcast with my coach AJ Clingerman, all about Brazilian Jiu-Jitsu. It's called Beauty and the Gi.   Here are the links to listen and subscribe. You can also find it in your favorite podcast apps.   Apple Podcasts https://podcasts.apple.com/us/podcast/beauty-and-the-gi/id1458389465?mt=2   Spotify https://open.spotify.com/show/3IHT3BNicukNtCVa3AAwBI   Google Podcasts https://podcasts.google.com/?feed=aHR0cHM6Ly9iZWF1dHlhbmR0aGVnaS5saWJzeW4uY29tL3Jzcw%3D%3D      

Frustration, journaling, Jack Kerouac, and jazz meet Brazilian Jiu-Jitsu.

Broadcasting from The Great Smoky Mountains about the national park, Dollywood, finding our cabin on VRBO, and shopping.

What happens when you experience an anxiety attack on the mat?   Tweet me @brassybroadjen or email jen@brassybroad.com to let me know how you handle it.    

This is what happens when you go to class 3 times in one week!

I've just finished week 4! That means I've had about 8 hours on the mat now. I go twice a week for an hour. I absolutely love it. I want to go more than twice a week. I want to get better, faster. It's frustrating when you love doing something and could absolutely throw yourself into if you didn't have to run a business, do things around the house, or a myriad of other grownup responsible things.   Let's Connect   @brassybroadjen on twitter @brassybroadjen on Instagram Jen Edds on LinkedIn   Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14  

I've finished my 3rd week of classes! I'm sore. I'm still sucking for air halfway through the warmups, but I'm showing up and I'm all in.   Link to Bad *ss Women's Council podcast mentioned in the episode.   Let's Connect @brassybroadjen on twitter @brassybroadjen on Instagram Jen Edds on LinkedIn     Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Let's talk about weight and going all in with it. I'm working through some major head trash in this episode.

Sometimes I forget to breathe while I'm on the mat.   Let's Connect @brassybroadjen on twitter @brassybroadjen on Instagram Jen Edds on LinkedIn   Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

I'm owning my current state of awkwardness and lack of ability. I'm committed to embracing it and working through it.   Let's Connect @brassybroadjen on twitter @brassybroadjen on Instagram Jen Edds on LinkedIn   Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Let's Connect @brassybroadjen on twitter @brassybroadjen on Instagram Jen Edds on LinkedIn   Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14  

What happens when "stuff" happens   Let's Connect @brassybroadjen on twitter @brassybroadjen on Instagram Jen Edds on LinkedIn   Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

This podcast series is less about Brazilian Jiu-Jitsu, or BJJ, and more about learning something new, getting miles outside of my comfort zone, and the willingness to totally suck at something. BJJ is the lens through which this experience is being shared.   Let's Connect @brassybroadjen on twitter @brassybroadjen on Instagram Jen Edds on LinkedIn   Subscribe to The Brassy Broadcast Apple Podcasts (iTunes) https://itunes.apple.com/us/podcast/the-brassy-broadcast-with-jen-edds/id939834394?mt=2   Google Podcasts https://www.google.com/podcasts?feed=aHR0cDovL2JyYXNzeWJyb2FkY2FzdC5saWJzeW4uY29tL3Jzcw%3D%3D   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14   Android https://play.radiopublic.com/the-brassy-broadcast-with-jen-edds-G4bdkO   Spotify https://open.spotify.com/show/15pk4oUmguUXwFlysZmc14

Connect with Jen and Amy on LinkedIn Jen Edds Amy Woodall   Episode Description Mindfulness and meditation can be used as tools in both our personal and professional lives helping us show up in the world as our best selves, remain present and focused in the moment, and most importantly, find some peace of mind in a chaotic world. Guest series host Amy Woodall is the Executive Vice President of Sandler Training, Trustpointe, a performance improvement company. We kick off this seven part series talking about the ways mindfulness and meditation empower us to show up in the world as our best selves, and bust some myths and misconceptions around the practices.   Mindfulness Minders * Meditation and mindfulness help us become better communicators * The power to run your day is in your hands * Don't put yourself in the position to have to defend your intentions * When you “don't have time” is when you need the practice most   Recommended Practice Get started Sit quietly for 5 minutes or find a guided meditation Notice your judgements, thoughts, and fears   Links and Resources Mentioned No Ego by Cy Wakeman Reality-Based Leadership   More Amy Woodall Brassy Broadcast Episodes 28: How to Avoid Throat Punching Your Bandmates and Other Productive Communication Strategies 68: Communication Strategies to Navigate the Drama Triangle   Connect with Jen and Amy on LinkedIn Jen Edds Amy Woodall   Subscribe to The Brassy Broadcast  Apple Podcasts Google Podcasts Spotify  

We need to pay attention to our energy because it impacts how we show up in the world.  How are you replenishing your energy when it's depleted, and refocusing when it scatters?   Mindfulness Minders   Energy is contagious You are responsible for the energy you bring into a room Be aware of what drains your energy Recognize what drains you     Recommended Practice   Alternate Nostril Breathing     Subscribe to The Brassy Broadcast   Apple Podcasts   Google Podcasts   Spotify   Connect with Jen and Amy on LinkedIn   Jen Edds   Amy Woodall