Podcast appearances and mentions of craig clemens

Episode 683: Shaan Puri ( https://x.com/ShaanVP ) sits down with Craig Clemens ( https://x.com/craigclemens ) to talk about the greatest marketing lines in history.  — Show Notes:  (0:00) Intro (2:22) Does not contain an illegal sexual stimulant (9:09) 4-hour erection (10:56) Operators are standing by (15:17) They're eating the cats (21:54) A diamond is forever (26:09) Buy these worms, catch more fish (30:26) Joseph Duveen (41:30) Every ‘no' has a value (44:46) Be a consumer of ads — Links: • Golden Hippo - https://www.goldenhippo.com/  — Check Out Shaan's Stuff: Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it's called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com • Hampton Wealth Survey - https://joinhampton.com/wealth • Sam's List - http://samslist.co/ My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano

Episode 514: Shaan Puri (https://twitter.com/ShaanVP) invites Craig Clemens (https://twitter.com/craigclemens) to drop a knowledge bomb based on 15 years and a billion dollars worth of marketing insights. If you want to hear Craig's backstory check out episode 95 (https://tinyurl.com/jwbb88sd). Want to see more MFM? Subscribe to our YouTube channel here. Want MFM Merch? Check out our store here. Want to see the best clips from MFM? Subscribe to our clips channel here. — Check Out Sam's Stuff: • Hampton - https://www.joinhampton.com/ • Ideation Bootcamp - https://www.ideationbootcamp.co/ • Copy That - https://copythat.com/ Check Out Shaan's Stuff: • Try Shepherd Out - https://www.supportshepherd.com/ • Shaan's Personal Assistant System - http://shaanpuri.com/remoteassistant • Power Writing Course - https://maven.com/generalist/writing • Small Boy Newsletter - https://smallboy.co/ • Daily Newsletter - https://www.shaanpuri.com/ — Show Notes: (0:00) Intro (4:00) The Illusion of Choice (7:00) Pepsodent: Make it about them (12:00) Otis: A Powerful Demonstration (24:00) Lucky Strike Cigarettes: Help them rebel (35:00) Great American Breakfast: Unquestionable proof (43:00) NIKE: Sell the dream (49:00) Social campaigns: Verbal Kill Shots (56:00) Probiotics: Creating a category (1:04:00) Recap: 7 Human Hijacks — Links: • Golden Hippo - https://www.goldenhippo.com/ • Craig's first MFM episode - https://tinyurl.com/jwbb88sd • Pepsodent - https://www.pepsodent.com/  • Otis - https://www.otis.com/ • Lucky Strike - https://www.luckystrike.com/ • Vibram - https://www.vibram.com/ Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more. — Other episodes you might enjoy: • #224 Rob Dyrdek - How Tracking Every Second of His Life Took Rob Drydek from 0 to $405M in Exits • #209 Gary Vaynerchuk - Why NFTS Are the Future • #178 Balaji Srinivasan - Balaji on How to Fix the Media, Cloud Cities & Crypto • #169 - How One Man Started 5, Billion Dollar Companies, Dan Gilbert's Empire, & Talking With Warren Buffett • ​​​​#218 - Why You Should Take a Think Week Like Bill Gates • Dave Portnoy vs The World, Extreme Body Monitoring, The Future of Apparel Retail, "How Much is Anthony Pompliano Worth?", and More • How Mr Beast Got 100M Views in Less Than 4 Days, The $25M Chrome Extension, and More

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Mike Dillard, Keith Yackey, Mike Koenigs, Brad Costanzo, Clark Benson, Ed O'Keefe, Craig Clemens and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Mike Dillard Many successful people have mastered a skill set of some kind. Whether it's presenting on stage or recruiting people over the phone or anything else. If you want to be successful, you have to find out the skill sets you can master because this allows you to get your products or services forward. Once you acquire the skill set you can execute work on your own timeline as much as you wanted.    (9:14) Keith Yackey Find a mentor that you can just copy exactly what they've already laid out for success. Be forward-thinking. Most people overestimate what they can accomplish in one year but they underestimate what they can accomplish in five. Learn to act on what you already know. Schedule your learning and lastly, test and tweak everything.   (13:13) Mike Koenigs See past your own delusions that are getting you stuck. Get a great coach who can really help you with your career. Always be ready to learn something new. If you are not the dumbest person in the group, it means you need a new group to go to. You need to go to a higher level where you can learn new things again.    (16:34) Brad Costanzo Many people get caught up trying to be an entrepreneur so much that they forget to be entrepreneurial. You can be entrepreneurial even if you have a job or you do not have your own business. All you need to do is search for problems and find solutions for these problems. Having an entrepreneurial mindset is also far greater than trying really hard to just be an entrepreneur. So remember to always be entrepreneurial if you want to go far in your life as an entrepreneur.   (20:50) Clark Benson One attribute about entrepreneurs is that they are always eager and ready to take on new challenges. However, remember to not fix something that is not broken. So if you already have a system that is working, stick to it. Also, try not to take on too many projects because you'll reach a burnout and just end up drowning.   (27:06) Ed O'Keefe Never chase. Always attract. Do not chase people. Have your customers come to you. To achieve this you need to design a marketing strategy that has your business behind it otherwise if you are doing activities without any purposeful intent, you will be wasting your time. If you have a lot of time it is ok but if you are focusing on creating the highest leverage in your life, you always need the most effective, profitable, and time-saving strategy.   (31:39) Craig Clemens The most common word you will probably hear in the entrepreneurial world is hustle. Many pieces of advice will tell you to hustle in order to be successful. This is true but the more important word should be focus. Try to really focus on what you do. Focus on your passion, focus on your problems, focus on your solutions and you will increase your productivity ten times than when you just blindly hustle.    Link: @realmikedillard  @keithyackey  @mikekoenigs  @bradcostanzo  @edokeefe12  @craig 

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Mike Dillard, Keith Yackey, Mike Koenigs, Brad Costanzo, Clark Benson, Ed O'Keefe, Craig Clemens and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Mike Dillard Many successful people have mastered a skill set of some kind. Whether it's presenting on stage or recruiting people over the phone or anything else. If you want to be successful, you have to find out the skill sets you can master because this allows you to get your products or services forward. Once you acquire the skill set you can execute work on your own timeline as much as you wanted.    (9:14) Keith Yackey Find a mentor that you can just copy exactly what they've already laid out for success. Be forward-thinking. Most people overestimate what they can accomplish in one year but they underestimate what they can accomplish in five. Learn to act on what you already know. Schedule your learning and lastly, test and tweak everything.   (13:13) Mike Koenigs See past your own delusions that are getting you stuck. Get a great coach who can really help you with your career. Always be ready to learn something new. If you are not the dumbest person in the group, it means you need a new group to go to. You need to go to a higher level where you can learn new things again.    (16:34) Brad Costanzo Many people get caught up trying to be an entrepreneur so much that they forget to be entrepreneurial. You can be entrepreneurial even if you have a job or you do not have your own business. All you need to do is search for problems and find solutions for these problems. Having an entrepreneurial mindset is also far greater than trying really hard to just be an entrepreneur. So remember to always be entrepreneurial if you want to go far in your life as an entrepreneur.   (20:50) Clark Benson One attribute about entrepreneurs is that they are always eager and ready to take on new challenges. However, remember to not fix something that is not broken. So if you already have a system that is working, stick to it. Also, try not to take on too many projects because you'll reach a burnout and just end up drowning.   (27:06) Ed O'Keefe Never chase. Always attract. Do not chase people. Have your customers come to you. To achieve this you need to design a marketing strategy that has your business behind it otherwise if you are doing activities without any purposeful intent, you will be wasting your time. If you have a lot of time it is ok but if you are focusing on creating the highest leverage in your life, you always need the most effective, profitable, and time-saving strategy.   (31:39) Craig Clemens The most common word you will probably hear in the entrepreneurial world is hustle. Many pieces of advice will tell you to hustle in order to be successful. This is true but the more important word should be focus. Try to really focus on what you do. Focus on your passion, focus on your problems, focus on your solutions and you will increase your productivity ten times than when you just blindly hustle.    Link: @realmikedillard  @keithyackey  @mikekoenigs  @bradcostanzo  @edokeefe12  @craig   

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Mike Dillard, Keith Yackey, Mike Koenigs, Brad Costanzo, Clark Benson, Ed O'Keefe, Craig Clemens and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Mike Dillard Many successful people have mastered a skill set of some kind. Whether it's presenting on stage or recruiting people over the phone or anything else. If you want to be successful, you have to find out the skill sets you can master because this allows you to get your products or services forward. Once you acquire the skill set you can execute work on your own timeline as much as you wanted.    (9:14) Keith Yackey Find a mentor that you can just copy exactly what they've already laid out for success. Be forward-thinking. Most people overestimate what they can accomplish in one year but they underestimate what they can accomplish in five. Learn to act on what you already know. Schedule your learning and lastly, test and tweak everything.   (13:13) Mike Koenigs See past your own delusions that are getting you stuck. Get a great coach who can really help you with your career. Always be ready to learn something new. If you are not the dumbest person in the group, it means you need a new group to go to. You need to go to a higher level where you can learn new things again.    (16:34) Brad Costanzo Many people get caught up trying to be an entrepreneur so much that they forget to be entrepreneurial. You can be entrepreneurial even if you have a job or you do not have your own business. All you need to do is search for problems and find solutions for these problems. Having an entrepreneurial mindset is also far greater than trying really hard to just be an entrepreneur. So remember to always be entrepreneurial if you want to go far in your life as an entrepreneur.   (20:50) Clark Benson One attribute about entrepreneurs is that they are always eager and ready to take on new challenges. However, remember to not fix something that is not broken. So if you already have a system that is working, stick to it. Also, try not to take on too many projects because you'll reach a burnout and just end up drowning.   (27:06) Ed O'Keefe Never chase. Always attract. Do not chase people. Have your customers come to you. To achieve this you need to design a marketing strategy that has your business behind it otherwise if you are doing activities without any purposeful intent, you will be wasting your time. If you have a lot of time it is ok but if you are focusing on creating the highest leverage in your life, you always need the most effective, profitable, and time-saving strategy.   (31:39) Craig Clemens The most common word you will probably hear in the entrepreneurial world is hustle. Many pieces of advice will tell you to hustle in order to be successful. This is true but the more important word should be focus. Try to really focus on what you do. Focus on your passion, focus on your problems, focus on your solutions and you will increase your productivity ten times than when you just blindly hustle.    Link: @realmikedillard  @keithyackey  @mikekoenigs  @bradcostanzo  @edokeefe12  @craig   

Welcome back to Making Bank. On today's episode, we have a compilation of previous episodes with Mike Dillard, Keith Yackey, Mike Koenigs, Brad Costanzo, Clark Benson, Ed O'Keefe, Craig Clemens and in this episode you will hear tips and tricks from top entrepreneurs about the guide to success.   (2:23) Mike Dillard Many successful people have mastered a skill set of some kind. Whether it's presenting on stage or recruiting people over the phone or anything else. If you want to be successful, you have to find out the skill sets you can master because this allows you to get your products or services forward. Once you acquire the skill set you can execute work on your own timeline as much as you wanted.    (9:14) Keith Yackey Find a mentor that you can just copy exactly what they've already laid out for success. Be forward-thinking. Most people overestimate what they can accomplish in one year but they underestimate what they can accomplish in five. Learn to act on what you already know. Schedule your learning and lastly, test and tweak everything.   (13:13) Mike Koenigs See past your own delusions that are getting you stuck. Get a great coach who can really help you with your career. Always be ready to learn something new. If you are not the dumbest person in the group, it means you need a new group to go to. You need to go to a higher level where you can learn new things again.    (16:34) Brad Costanzo Many people get caught up trying to be an entrepreneur so much that they forget to be entrepreneurial. You can be entrepreneurial even if you have a job or you do not have your own business. All you need to do is search for problems and find solutions for these problems. Having an entrepreneurial mindset is also far greater than trying really hard to just be an entrepreneur. So remember to always be entrepreneurial if you want to go far in your life as an entrepreneur.   (20:50) Clark Benson One attribute about entrepreneurs is that they are always eager and ready to take on new challenges. However, remember to not fix something that is not broken. So if you already have a system that is working, stick to it. Also, try not to take on too many projects because you'll reach a burnout and just end up drowning.   (27:06) Ed O'Keefe Never chase. Always attract. Do not chase people. Have your customers come to you. To achieve this you need to design a marketing strategy that has your business behind it otherwise if you are doing activities without any purposeful intent, you will be wasting your time. If you have a lot of time it is ok but if you are focusing on creating the highest leverage in your life, you always need the most effective, profitable, and time-saving strategy.   (31:39) Craig Clemens The most common word you will probably hear in the entrepreneurial world is hustle. Many pieces of advice will tell you to hustle in order to be successful. This is true but the more important word should be focus. Try to really focus on what you do. Focus on your passion, focus on your problems, focus on your solutions and you will increase your productivity ten times than when you just blindly hustle.    Link: @realmikedillard  @keithyackey  @mikekoenigs  @bradcostanzo  @edokeefe12  @craig 

Welcome once again to The Million Dollar Relationships podcast! Today, we are being joined by Bond Halbert. Bond specializes in teaching copywriting teams how to outperform competitors. If you want to become an A-Level copywriter in the fastest way humanly possible, get trained by Bond. Bond is often regarded by top copywriters like Craig Clemens, Thomas Bell, Sam Markowitz, and many others as the best copywriting instructor in the world for a good reason. After 40 years of watching so many copywriters get mentored by his father, his colleagues, and training copywriters himself, Bond has perfected the lessons any aspiring wordsmith needs to start writing effective copy with lightning speed. Best of all, Bond has reduced many of those lessons to simple and easy-to-follow formulas his students use to write.   In today's episode, Bond stresses the importance of understanding basics and adapting to change to succeed in business. He also teaches direct response marketers to become experts in the field through her group that offers templates and unique marketing campaigns. Bond discusses different topics related to direct response advertising and marketing, including creative deal-making, problem-solving, becoming preeminent in the market, and cross-selling on Amazon. Bond emphasizes the importance of research in marketing and adapting to change, especially during recessions. Copywriters should focus on finding recession-proof clients, solving their problems creatively, and going back to basics. Tune in for valuable insights into effective marketing strategies and adapting to change in business.     [00:00 - 10:57] Learning from Opportunities ·       Bond grew up in direct response marketing and was trained by his father from an early age. ·       Bond's father is known as one of the best copywriters who ever lived. ·       Bond Halbert's father spent all of his time thinking about sales and persuasion, making money, and direct response marketing. ·       Learning direct response marketing at an early age allowed Bond to understand the basics in a core kind of cellular way.   [10:57 - 34:21] Spotting Hidden Opportunities ·       Bond shares how his father introduced him to Jay Abraham when he was a kid. Jay was the best in the world at market, offer, and message match, and taught Bond how to spot opportunities that nobody else was spotting. ·       The most important thing in marketing is the market, offer, and message match. The market and offer should match more than the message. A copywriter can suggest clever offers to a business owner whose business is going down. Lifetime value is the expected revenue that a customer will generate over the course of their relationship with a business.     [34:21 - 47:34] Adapting and Embracing Change ·       Adapting to change quickly leads to emotional stability. ·       The quicker you adapt to change, the quicker you get through the process. ·       Emotional stability leads to better adaptation to changing circumstances. ·       Recessions are natural and happen regularly, and adapting to the market is essential during a recession. ·       Panic is a natural reaction to losing clients during a recession.    [47:34 - 49:50] Closing Statements ·         Follow Bond on LinkedIn and Facebook. Also, be sure to check his webpage at https://www.bondhalbert.com   Thanks for tuning in!    If you liked my show, please LEAVE A 5-STAR REVIEW, like, and subscribe!    Find me on the following streaming platforms: Apple Spotify Google Podcasts IHeart Radio Stitcher     Tweetable Quotes   "Change just equals opportunity.” – Bond Halbert.    

Mike Goldberg Gives Incels Something To Cry About & How He Found Bitclout on episode 19 of The Simp Life.Writer & Real Estate investor, Mike Goldberg experienced first hand the land of the simp & incel world. He comes on today to talk about his experiences as well as surprise us with how Bitclout superstar Craig Clemens comes into this story!You can read Mike's articles here at Medium mikegoldberg.medium.com. Find him on any social media as well as Bitclout at bitclout.com/u/MikeGoldberg. 

Solve any problem, build a successful business, and create the impact that you desire through copywriting.  If you'd like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.   Here's a glance at what you'll learn in this episode:  The biggest mistakes Entrepreneurs make when it comes to hiring and working with copywriters What to do before taking a product to market Craig Clemens recommends every Entrepreneur read THESE three copywriting books Lessons that copy, marketing, and sales has taught about life and humanity

Where's direct response marketing and long-form copy heading in 2021 and beyond? Is eCom taking over? If you want to discover some profound insights and raw truths about the past, present, and FUTURE of direct response that will open your mind WIDE... You CAN'T miss this special bonus edition of The Road to a Billion with Stefan Georgi… The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more! In this episode, Stefan and co-host Ed Reay are joined by the legendary Craig Clemens. If you don't know Craig, he is the co-founder of Golden Hippo, America's largest digitally native brand incubator… Which, under his leadership, went from zero to over 800 employees and became one of the fastest-growing companies in the USA (their brands include Gundry MD, amongst many others)... And he's also one of the most successful direct response copywriters of all time, having written many of the biggest digital ad campaigns in history and generating hundreds of millions of video views and upwards of $1B in sales. Here's a glimpse of the insanely valuable insights you are about to discover: • The ONE element of copy Eben Pagan had Craig focus on when he started writing, that made ALL the difference in Craig's career (most copywriters nowadays are missing this chunk of the learning!) •4 MUST-HAVES before launching your own offer in the health space in 2021 (sorry, but this is probably not what you wanted to hear...) • How Craig raised $1.5 MM in a month for a charity leveraging BitClout (and some insider secrets on how YOU can profit from it!) How can you be the NEXT person to be featured in an episode and get YOUR questions answered too? “The Road to a Billion” Radio Show airs Thursdays at 10 am PST… Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else. Sign up here: https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXFyUUZSTU5sOGVRNXJnSXRNMklCcmdzcklyd3xBQ3Jtc0trZC1DdnN4SXhkVXJEMHVXcjFQdmtOUDQ1d1BBbW9Rc25xNXdDQVFTc05qOUNJaWV4Rk9uaHNRT0V3SjZ0Q1Y5WWtnRzFOQVNKSWV0bnNDQml1S2l3MzJnSloxY1ZqNnBPeVpCSktfQ3BiVklQa1pJYw&q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F (https://www.stefanpaulgeorgi.com/subs...)​ Make sure to subscribe to Stefan's YouTube channel to get notified about new episodes the moment they're released... https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFsWm1xR3pZOThSZzY1LVJUaWZxaTlJTUxtZ3xBQ3Jtc0tsX2U3d3VFUmY0VVFBcHkxLS0tSGhpUTJzbFNfN2REc3ktZnlsaDdfZzctWjFFM0I3V1UwMWdQc2RPdkgzLTk4ZnBqcHhibTJOSEhCY19PYUEzeE1QX1g2V1BxbWVyVTltM29RbEJvcWg5VGtLV2FVaw&q=https%3A%2F%2Fbit.ly%2FSubscribeStefanGeorgiYT (https://bit.ly/SubscribeStefanGeorgiYT)​ Show notes How Craig started writing copy by creating Gary Halbert-styled party invites. The SINGLE MOST IMPORTANT type of copy that Craig teaches every copywriter at Golden Hippo when they first start out. How contrasting market trends led to the creation of Golden Hippo and why Stefan was jealous about it. The truth about going broad versus going hyper-targeted in the messaging of an offer. Interested to work at Golden Hippo as a copywriter or media buyer? Apply here. Why transitioning from a copywriter/freelancer to an offer owner may be the WORST decision ever. Is long-form direct response marketing DEAD? “The magic in copywriting is in the _______.” Plus, little-known reasons that cause the results from your copy to tank. How to make money simply from people liking you on this up-and-coming platform that even Elon Musk is on. The best way to improve your email copy quickly to impress a client. NEVER work with this type of doctor in any partnership. Useful resources/links Golden Hippo is hiring writers and media buyers!! Copywriters, send your cover letter, resume, and samples to...

If you wonder if long-form copywriting is on its way out and if you should focus on mastering eCom instead... You can't miss episode 119 of “The Road to a Billion” with Stefan Georgi... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and co-host Ed Reay are joined by the legendary Craig Clemens - the co-founder of Golden Hippo, America's largest digitally native brand incubator…  Which, under his leadership, went from zero to over 800 employees and became one of the fastest-growing companies in the USA (their brands include Gundry MD, amongst many others)... And he's also one of the most successful direct response copywriters of all time, having written many of the biggest digital ad campaigns in history and generating hundreds of millions of video views and upwards of $1B in sales. Here's a glimpse of the exclusive insights you are about to discover: The 2 MAIN reasons why doing long-form is WAY tougher today than it was 5 years ago  A VITAL thing for beginner copywriters to understand about “copy that bombs” (this will change your life!) (**for further information and timestamps, check out the “show notes” section below) How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Show Notes 1:32  The 2 MAIN reasons why doing long-form is WAY tougher today than it was 5 years ago 12:57 A VITAL thing for beginner copywriters to understand about “copy that bombs” (this will change your life!) Useful resources/links Golden Hippo is hiring writers and media buyers!! Copywriters, send your cover letter, resume, and samples to writers@goldenhippo.com Media Buyers apply here: https://goldenhippo.com/careers.php​  After hearing from Craig about all the POWERFUL and exciting things you can do in BitClout, Stefan created his own account... You can follow him here: https://bitclout.com/u/StefanGeorgi​ And follow Craig here: https://bitclout.com/u/craig Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life... https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/)  Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course: https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)   Justin & Stefan Talk Copy Facebook Group:  https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594)

Join 9-Figure entrepreneur Stefan Georgi in Episode 118 of “The Road to a Billion”... The call-in radio show style podcast where he answers YOUR questions on mindset, business ownership, scaling funnels, copywriting, freelancing, and more! In this episode, Stefan and co-host Ed Reay are joined by the legendary Craig Clemens - the co-founder of Golden Hippo, America's largest digitally native brand incubator…  Which, under his leadership, went from zero to over 800 employees and became one of the fastest-growing companies in the USA (their brands include Gundry MD, amongst many others)... And he's also one of the most successful direct response copywriters of all time, having written many of the biggest digital ad campaigns in history and generating hundreds of millions of video views and upwards of $1B in sales. In this episode, Stefan and Craig share candid insights on whether or not it's worth transitioning from freelancer to offer owner… And 4 MUST-HAVES if you do decide to make the transition.  This is some crazy-helpful advice from two former freelancers who successfully made the transition and created 7-8 figure offers, so make sure to listen all the way through! ----- How can you be the NEXT person to be featured in an episode of “The Road to a Billion” and get YOUR questions answered too?  Join Stefan's email list to get the registration link for future shows, plus lots of other updates and opportunities you won't find anywhere else.  Sign up here:https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.stefanpaulgeorgi.com%2Fsubscribe%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbnFNYjV6MHpQMEtJdDRaZVM5cWlJdkk2ZWRfUXxBQ3Jtc0tsNzdOcjFPeVF5R3c4djhTNnlHMWtibFZsTThnUU5EakFrZS1sV1hUVmI0M21mdEJsNEU0TDlGSkJIWUFjMExFZkRqLTdwenZKQ3FVZm5Jc0dXOUx3RG9mcXFPX3lnSGNncEtnS2pmazBUY2NSX2dnVQ%3D%3D ( )https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/) And make sure to hit the subscribe button NOW to get notified about new episodes the moment they're released! Useful resources/links Golden Hippo is hiring writers and media buyers!! Copywriters, send your cover letter, resume, and samples to writers@goldenhippo.com Media Buyers apply here: https://goldenhippo.com/careers.php​  After hearing from Craig about all the POWERFUL and exciting things you can do in BitClout, Stefan created his own account... You can follow him here: https://bitclout.com/u/StefanGeorgi​ And follow Craig here: https://bitclout.com/u/craig Connect with Stefan on a deeper level and discover exclusive insights into the world of freelancing and entrepreneurship that can transform your life... https://www.stefanpaulgeorgi.com/subscribe/ (https://www.stefanpaulgeorgi.com/subscribe/)  Get rid of writer's block and predictably crank out home run copy in record time with Stefan's “RMBC” copywriting course: https://www.youtube.com/redirect?q=https%3A%2F%2Fwww.thermbcmethod.com%2Fsp3%2F&event=video_description&v=dfsCgrQQECw&redir_token=QUFFLUhqbXdWQ0FEZGR0TVI5RUtaeHJVUWtBOFhZQXVtQXxBQ3Jtc0ttMGlsR2VIS2tQRjdtVEZUVFV6cGVja2Ffd3lHdi14dlRzRWtUa2NoTjlhRHVyLWtEV1A2Z0tLTENiUXlpb1BwaHU1SGNvMHhSaFdqU05rMExmbGZYQ25fa2prQm9qZ1RqUFBuSjVIZVhLZGdLeVYtZw%3D%3D (https://www.thermbcmethod.com/sp3/)   Justin & Stefan Talk Copy Facebook Group:  https://www.facebook.com/groups/1931560346918594 (https://www.facebook.com/groups/1931560346918594)

How often do you communicate online?   This week, Ash brings on Craig Clemens, the founder of Golden Hippo Media and one of the world’s best copywriters to discuss the psychology of writing.   Craig started his writing career, surprisingly as a club promoter. Listen in to hear a wild story that landed him the ability to connect with many people through email.     If you are growing your brand audience, reaching out to clients, or cold networking, this episode is packed with actionable tips and tools to create email and web copy that will enroll anyone whose eyes you are trying to reach. The best way to get your audience to open your emails is to use the crackerjack secret, not sure what this is...listen in.   If you are on the job hunt and have a dream job on your mind, Craig shares a creative idea for how you can stand out.  Resources: Extreme Ownership by Jocko Willink Influence by Robert Cialdini Advertising Secrets of the Written Word Joe Sugarman Triggers by Joe Sugarman   In This Episode, You Will Learn: Tips to write powerful copy that connects with a large audience. How to use psychology to enroll readers into your product or service. 3 topics you should consider when you sit down to write to your dream client. The crackerjack secret to win within copy. How to use writing to heal a relationship.   Where You Can Find Craig Clemens: https://goldenhippo.com/index.php IG: @craigclemens Promotion: Ready to find the right opportunities and people in your career? You can with the amazing tool, JobSeer. With the JobSeer Chrome Extension, you can scan your resume, uncover recruiters’ contact info and find job listings that are right for you! Check out the new tool: ashleystahl.com/jobseer Promotion: Visit YouTurnBook.com to get a copy of Ashley’s NEW book— You Turn: Get Unstuck, Discover Your Direction & Design Your Dream Career!    With your early order of this book you can gain access to a FREE bundle of courses with more than 25 hours of content on money mindset, launching a side hustle and life purpose.    Enter a picture of your book receipt at ashleystahl.com/claimbundle to gain access to the free courses while you can! They’re valued at more than $2,500 and have been gifted for FREE from some of Ashley’s favorite self help leaders!

Craig Clemens is arguably the number one copywriter in the World. From college dropout to making over a billion dollars in sales in his 30's. Craig has an amazing outlook on life and in this episode of Life on Purpose with James Laughlin, he shares his thoughts on self evolution, storytelling and parenting.For over 15 years, Craig Clemens has been an ecommerce innovator, brand storyteller, and visionary builder of category-leading brands. As a copywriter, he has written many of the biggest digital ad campaigns in history, generating hundreds of millions of video views and upwards of 1 billion dollars in sales. Presently, Craig is Co-founder of Golden Hippo, America's largest digitally native brand incubator, which under his leadership has become one of the fastest growing companies in the USA, scaling to 800 team members across 5 offices with no outside investor capital. Prior to Golden Hippo, Craig founded Breakthrough Media, a digital advertising company which reached 3 million dollars in annual revenues with just 3 employees. Craig began in online commerce in 2003 as a copywriter at Hot Topic Media, which he helped grow to 20 million in annual sales of relationship advice courses. Craig and his wife Sarah are long time Well Members of charity:water, have funded over 1,200 cleft lip surgeries through a partnership with The Smile Train and Beverly Hills MD, and have built education centers in Guatemala and Kenya through partnerships with The Unstoppable Foundation and Pencils Of Promise. -------James Laughlin is a former World champion musician and now Success coach to CEO's, leaders and multi-millionaires.Check out James on IG: https://www.instagram.com/jameslaughlinofficialJames' Life on Purpose Website: https://www.jjlaughlin.comFree eBook: https://www.jjlaughlin.comThe Life on Purpose Facebook Group: https://www.facebook.com/groups/jameslaughlin

Craig Clemens went from being a community college dropout to copywriter with $1 billion+ in sales. He's and investor, philanthropist, renowned motivational speaker, and one of my closest friends.

What's up Passionate Few Family! Enjoy this epic interview with co-founder of Golden Hippo, Craig Clemens, who went from a community college dropout to a #copywriter with $1 billion+ in sales. For over 15 years, Craig Clemens has been a brand storyteller, e-com innovator, and visionary builder of category-leading brands. As a world-class copywriter, Craig is the man behind several of the biggest digital ad campaigns in history, generating millions of video views. Craig is one of the founders of Golden Hippo, “America's largest digitally native brand incubator, which under his leadership has become one of the fastest growing companies in the USA.” He is also host of the podcast "The Greatest Stories Never Told!" - Pay attention & take notes, you won't want to miss this one! Wanna Learn The #1 Strategy To Profitably Grow Your Personal Brand OR Business Brand In 2021? JOIN "THE PASSIONATE FEW ACADEMY" (FREE) ON-DEMAND TRAINING HERE: It's totally free and you can sign up here to be the first to get notified now https://www.tpfacademy.com/ ***3 Ways You Can Connect w/ Omar & The Passionate Few Academy's Team Further *** Wanna Ask Omar Your #1 Life, Business or Branding Question? 1) TEXT ME: +1 (310) 564-8140 (or join my community w/ 1-click here: https://my.community.com/omarelattar! ) Wanna Be Interviewed On The Show To Share Your Story & Business (Via ZOOM or IN-PERSON)? 2) INTERVIEW APPLICATION: https://podcastmastery.activehosted.com/f/10 (P.S. If Selected, Your Interview Package Would Help Us Feed 1 Million People In Our “1 Million Meal Challenge” Partnership w/ FEEDING AMERICA. Apply For More Info.) Wanna Get 1-On-1 Consulting To Grow Your Personal Brand or Business Brand Online? 3) CONSULTING APPLICATION: https://thepassionatefew.clickfunnels.com/4-survey (APPLY HERE FOR CONSULTING W/ OMAR's TEAM & YOUR CUSTOMIZED CONTENT-TO-PROFIT COACHING PROGRAM) FOLLOW OMAR & CRAIG ON INSTAGRAM HERE OMAR's INSTAGRAM: https://www.instagram.com/Omar_TheRockstar CRAIG'S INSTAGRAM: https://www.instagram.com/craig

Business Lunch with Roland Frasier Podcast Notes Key Takeaways  Why does Sam and Andrew not want to be CEOs of a company?Being a CEO is incredibly stressful and time consuming. There are tons of stories about CEOs being bad fathers because they spend all their time at work. Neither Sam or Andrew want that life.Instead, it’s better to be the owner and simply hire a CEO to run the day-to-day operations When thinking about a compnenstation strategy for a CEO, you need to consider what goals you want them to hit and whether or not you want to give them equityThe less proven and experienced the CEO, the lower compensation Andrew tends to pay themSince the role of CEO is incredibly important, you want to have a diligent hiring processAndrew tends to source CEO candidates both in his internal circle and hires a recruiting company to find candidates as wellThen he’ll go through a thorough interview process and do a deep back groun check before considering signing someoneThis involves hiring a firm and paying them $15,000 to call up candidates, walk them through their resume, and then calls up their references and former colleagues to verify their background Read the full notes @ podcastnotes.orgAfter hitting 200 episodes and 1 Million downloads, we've had a look back at some of our most loved and most listened to episodes. This one was worth re-sharing for our new listeners. Our guest, Craig Clemens, shares a formula to make your message resonate with a solid 4-step strategy for writing copy that always works. Would you benefit if your copy and your conversations always resonated and had the desired impact? "In order to get someone’s attention, you have to address them in a way that’s based on something they can relate to". Craig Clemens. Craig Clemens is the Co-Founder of Golden Hippo. As a copywriter with more than 1 Billion in sales, he has some insight up his sleeves. If you're changing your messaging to fit this changing economy, now is a great time to take a listen to this quick episode. Craig explains his method that aligns you with your customer and gets the results you want. IMPACT ARCS Method. A   Ask a ‘Yes Question’. R   Reveal that YOU have been there.  C   Call out your Discovery. S   Send) them to DO something.   Thank you for listening and be sure to hit subscribe on @applepodcasts! If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos.  Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we’d also like to thank our partner, Conversion Fanatics, for their support. Go to ConversionFanatics.com for a free proposal today and tell them we sent you – because traffic without conversions is just sad! Follow Craig Clemens On Twitter Find him through his web site, GoldenHippo.com Follow Roland Frasier On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Twitter On YouTube  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.

Business Lunch with Roland Frasier Podcast Notes Key Takeaways  Why does Sam and Andrew not want to be CEOs of a company?Being a CEO is incredibly stressful and time consuming. There are tons of stories about CEOs being bad fathers because they spend all their time at work. Neither Sam or Andrew want that life.Instead, it’s better to be the owner and simply hire a CEO to run the day-to-day operations When thinking about a compnenstation strategy for a CEO, you need to consider what goals you want them to hit and whether or not you want to give them equityThe less proven and experienced the CEO, the lower compensation Andrew tends to pay themSince the role of CEO is incredibly important, you want to have a diligent hiring processAndrew tends to source CEO candidates both in his internal circle and hires a recruiting company to find candidates as wellThen he’ll go through a thorough interview process and do a deep back groun check before considering signing someoneThis involves hiring a firm and paying them $15,000 to call up candidates, walk them through their resume, and then calls up their references and former colleagues to verify their background Read the full notes @ podcastnotes.orgAfter hitting 200 episodes and 1 Million downloads, we've had a look back at some of our most loved and most listened to episodes. This one was worth re-sharing for our new listeners. Our guest, Craig Clemens, shares a formula to make your message resonate with a solid 4-step strategy for writing copy that always works. Would you benefit if your copy and your conversations always resonated and had the desired impact? "In order to get someone’s attention, you have to address them in a way that’s based on something they can relate to". Craig Clemens. Craig Clemens is the Co-Founder of Golden Hippo. As a copywriter with more than 1 Billion in sales, he has some insight up his sleeves. If you're changing your messaging to fit this changing economy, now is a great time to take a listen to this quick episode. Craig explains his method that aligns you with your customer and gets the results you want. IMPACT ARCS Method. A   Ask a ‘Yes Question’. R   Reveal that YOU have been there.  C   Call out your Discovery. S   Send) them to DO something.   Thank you for listening and be sure to hit subscribe on @applepodcasts! If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos.  Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we’d also like to thank our partner, Conversion Fanatics, for their support. Go to ConversionFanatics.com for a free proposal today and tell them we sent you – because traffic without conversions is just sad! Follow Craig Clemens On Twitter Find him through his web site, GoldenHippo.com Follow Roland Frasier On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Twitter On YouTube  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.

Craig Clemens at Influencer Summit

After hitting 200 episodes and 1 Million downloads, we've had a look back at some of our most loved and most listened to episodes. This one was worth re-sharing for our new listeners. Our guest, Craig Clemens, shares a formula to make your message resonate with a solid 4-step strategy for writing copy that always works. Would you benefit if your copy and your conversations always resonated and had the desired impact? "In order to get someone’s attention, you have to address them in a way that’s based on something they can relate to". Craig Clemens. Craig Clemens is the Co-Founder of Golden Hippo. As a copywriter with more than 1 Billion in sales, he has some insight up his sleeves. If you're changing your messaging to fit this changing economy, now is a great time to take a listen to this quick episode. Craig explains his method that aligns you with your customer and gets the results you want. IMPACT ARCS Method. A   Ask a ‘Yes Question’. R   Reveal that YOU have been there.  C   Call out your Discovery. S   Send) them to DO something.   Thank you for listening and be sure to hit subscribe on @applepodcasts! If this (or any of our episodes) helps you, head to our homepage, https://businesslunchpodcast.com/, and sign-up for our weekly memos.  Mentioned In This Episode Business Lunch with Roland Frasier is brought to you by Scalable Podcasts, and we’d also like to thank our partner, Conversion Fanatics, for their support. Go to ConversionFanatics.com for a free proposal today and tell them we sent you – because traffic without conversions is just sad! Follow Craig Clemens On Twitter Find him through his web site, GoldenHippo.com Follow Roland Frasier On Facebook  On Instagram  Through his Website    Follow Business Lunch Podcast On Twitter On YouTube  Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on ApplePodcasts and leave us an honest review! Your feedback will help us improve the show and connect us with more high flyers like you. Click to find us on Apple Podcasts and other podcast players.

You're about to be blasted out of the atmosphere by astronaut, Terry Virts! Terry is a veteran of two space missions and has spent 200 days aboard the International Space Station. I asked him the tough questions, including whether or not aliens exist, as well as stories of close calls on the space shuttle and in the cockpit of an F-16 fighter jet. Grab a copy of Terry's new book “How To Astronaut” here: https://amzn.to/35SPbcN Follow Terry on IG: https://www.instagram.com/astro_terry/ See the episode on youtube: https://youtu.be/afH2jucw108

Although marketing has evolved a great deal over the past 100 years, the same principles still apply because human psychology has not changed. This is why is, no matter how complicated the marketing landscape gets, simple copywriting remains the most powerful. No-one knows this better than today’s guest, Craig Clemens, an exceptional copywriter, brand-builder, and positioner. As co-founder of Golden Hippo, a leader in direct-to-consumer marketing that builds innovative health, beauty, and pet care brands, Craig knows that it takes to connect with customers effectively. In this episode, we dive into Craig’s fascinating marketing journey, including some of the profound sales and life lessons he learned from his time as a telemarketer. We also gain insights into Craig’s copywriting process, where he highlights the importance of market research. He does not believe in selling products but instead offering unique solutions to people's problems. We also hear more about Golden Hippo and its distinct approach to building brands. Along with this, we touch on politics, where Craig dissects how effective marketing is key to building momentum and a dedicated support base. Tune in today! TIME-STAMPED SHOW NOTES: [00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast! [01:07] Craig’s background and his journey from telemarketing to where he is now.  [04:38] Some of the biggest lessons that Craig learned from his time in telemarketing.  [06:16] Craig’s recommendations about the best copywriting resources. [07:28] Why successful companies are some of the best examples of great copywriting. [09:29] Hear why you should be wary about studying venture-backed companies’ ads. [10:59] What Craig’s daily copywriting and creative process looks like.  [12:17] The unique things about market research compared with other types of research. [13:56] Why good copywriting is about doing the simple things really well. [14:25] Gary Halbert’s copywriting advice and some of his seminal work. [17:56] Golden Hippo’s current hiring needs and reopening their offices.  [18:28] Details about Craig’s company before Golden Hippo, Breakthrough Media. [19:56] Golden Hippo’s founding story and current employee numbers. [21:13] Hear more about Golden Hippo’s unique culture around each of their brands. [22:32] The ads that Craig has written have generated over $1 billion in sales revenue! [24:16] Important lessons that Craig has learned about leadership as his career has evolved. [27:23] Marketers and founders that Craig is currently following. [28:46] Craig’s take on politics and the role that marketing plays in the political landscape. [33:37] Hear about Craig’s favorite business book and best business tool.   Resources From The Interview:   Craig Clemens Twitter Craig Clemens Instagram Craig Clemens LinkedIn Golden Hippo Eben Pagan Double Your Dating Claude C. Hopkins Robert Collier Eugene Schwartz Alexa Crunchbase WeWork Breakthrough Advertising Robert Pittman Gary Halbert Hemingway Editor Rachel Hollis The Boron Letters Tribal Leadership Russell Brunson John Reese Dean Graziosi Tony Robbins Brendon Burchard Donald Trump Twitter Mike Bloomberg Barack Obama Tim Ryan Must read book: Ready, Fire, Aim   Leave Some Feedback:   What should I talk about next? Who should I interview? Please let me know on Twitter or in the comments below. Did you enjoy this episode? If so, please leave a short review here Subscribe to Leveling Up on iTunes Get the non-iTunes RSS Feed   Connect with Eric Siu:    Growth Everywhere Single Grain Eric Siu on Twitter

Alone at night in Odessa, Ukraine and targeted by local thugs, I barely escaped to tell this tale. In this opening episode of The Greatest Stories Never Told, I share for the first time the story of the night that almost took my life, but ended up changing it for the better. It is my hope that from the stories you hear on this show, you are able to better handle the tough situations in your life, and always come out on top. But even if you don't, I believe that our ugliest stories can become the superpower that propels us to true success and happiness. Listen in, and tell me what you think.

You may love your partner, but that love may not extend to their health habits. Today, host Sarah Anne Stewart sits down with her husband, Craig Clemens, in this hilarious, heartfelt episode about loving him but not loving all of his choices. They’ll dive into their relationship, how they’ve grown and evolved, and how the lessons they’ve learned along the way can help you stand firm in your vision for your health. If you’ve been looking for your vegan, keto, or a gluten-free soulmate, or if you’ve been struggling because the one you love eats pizza around the clock, this podcast is for you. This podcast will remind you that true health and happiness come from a place of self-reverence and self-respect—all without the approval of others. You’ll love this sharing this time with Sarah Anne and Craig and you’ll leave with a newfound sense of empowerment when it comes to navigating your health, family, and friends.

A complete guide to Copywriting and more video views. This video will show you EXACTLY how to create a copy that SELLS. Here’s what you’ll learn in this action-packed copywriting guide: First, I’ll show you the right (and wrong way) to optimize your copy headlines.  Then, you’ll see how to increase your video views and engagement. This is a key video tool for increasing your views on any video ad.  I’ll then show you how to use the body of your copy. Specifically, you’ll see how a couple formulas work for us. Then, we’ll dive into the close and the right (and wrong way) to do it. Most people hard close on their videos, but I’ve found a much better way.  We also talk about something a lot of copywriters ignore, how to open up your video ads and how to increase your retention rate. Last up, we put Craig through a little test to see how well he would name our video! As expected he crushed this one and showed how important it is to not use obvious and generic titles.  SUBSCRIBE to more awesome interviews!  

Craig Clemens is a world-renowned copywriter, entrepreneur and Co-Founder of Golden Hippo. Here, he shares his story of clipping coupons to afford McDonald's value meals to building a world-wide brand with a team of almost 1,000 strong.

Shaan and Sam are joined by the founder of Golden Hippo, Craig Clemens this episode. Craig talks about Golden Hippo's brands, how he got his start, how to launch a new product, and a bunch of ideas for potential businesses.Joined our private FB group yet? It's a page where people share each others million dollar ideas or what they're already working on: https://www.facebook.com/groups/ourfirstmillion. See acast.com/privacy for privacy and opt-out information.

They are two conflicting concepts, the science of achievement and the art of fulfillment. Can you have them both or does one sacrifice the other? On this episode Russell talks about the difference between the science of achievement and the art of fulfillment and how they are opposites of each other. Here are some of the fascinating things you will hear in today’s episode: Find out why the science of achievement is the easy part for Russell, but he struggles with the art of fulfillment. Find out what an event horizon is, and how it’s the opposite of routine. And see what project Russell is working on with his wife regarding these things. So listen here to find out how Russell plans on getting the achievement and the fulfillment parts of life. ---Transcript--- What’s up everybody? This is Russell Brunson, welcome back to the Marketing Secrets podcast. I want to share with you some deep thoughts about Russell Brunson today, I hope you enjoy it. With that said, let’s queue up the theme song, and I’ll be right back. Alright so, as you guys know, last week I was at Lake Powell with my family and we had an amazing, relaxing vacation, which is really good. The problem with the entrepreneurial brain, us EPT, entrepreneurial personality types, when we try to relax we can’t and it drives us crazy because we gotta be moving forward with momentum, right. And so while I was in the boat I started thinking about projects and things I want to do, things that are fun, and you know, I know that some of you guys know that I am working on eventually writing my next book, which is going to be the Bootstrap book, telling Clickfunnels story. But the problem is the Clickfunnels story is not done yet, so I don’t know where it’s going to go or how to tell the story. So it’s kind of like this thing that’s in the backburner that I’m going to do someday. It’s not a huge rush, but I’m excited for that. But I was like, I need something fun to be creating. I don’t know, as a creator, I need to create. I’m sure you guys are the same way. And I’m creating this, we have a new 2 Comma Club X coaching program, which I’m creating and was a lot of fun. But I was like, I want something that just, something I can enjoy that’s just fun and light hearted, there’s no deadlines, or things. Just to create to create. So I had an idea for a project. I’m not going to tell you the details, the name or anything, other than it’s going to be the one and only time I ever talk about personal development in any way. I’m a marketing guy, I’m gonna stick with it. But obviously I’ve had access to a lot of people that most people don’t have access to in this world and this lifetime, and I’ve  had a chance to learn from some amazing people. So I wanted to create this thing, and I don’t know what it’s going to be. I don’t know if it’s going to be a real book, if it’s like a book I’m going to be giving away for free as a lead magnet, I have no idea. But I won’t tell you the title. I’ll tell you the subtitle. The subtitle is “The Science of Achievement, The Art of Fulfillment.” If you’ve ever heard Tony Robbins talk, he talks about that a lot of times. There’s two things you gotta master, you gotta master the science of achievement, you know the science of how to achieve anything in life. And then you have to master the art of fulfillment. And it’s funny because he talks about it a lot of times, but I always struggle with that personally because he doesn’t go deep into the whole thing, you know. So I was sitting there at Lake Powell this week, thinking about this. I started thinking about the art and the science, and you know, the science of achievement is a lot of stuff I talk about anyway. You know, here’s the stuff I set up, here’s the things you need to do. You need to do these things in this order and you’ll have success. But the art of fulfillment is something I personally struggle with. I’m such an achiever, I want to achieve this, this, this. And you achieve the thing and you’re like, “What’s next? I want to achieve the next thing and the next thing.” And we keep moving towards, running towards this invisible goal that we don’t really know what it is. And I think a lot of times producers and entrepreneurs and people like me and probably you, we struggle a lot of times with the art of fulfillment. How do you feel fulfilled? And it’s interesting, the art of fulfillment stuff, because it’s like art. It’s not like the science. The science is like, “Here’s the things to do to get the thing.” And art’s like, this art, you get fulfillment. And I’ve always struggled. So as I was thinking about putting together this project, I started thinking about that, and I started just thinking about the science of achievement because that’s where my brain goes. I’m an achiever, how do I achieve? Boom, boom, here’s the thing. But then I started realizing that in the path of achievement, the art of fulfillment is almost the opposite, it’s like the yin and the yang. I started realizing, I was like, “Oh my gosh.” I started looking deeper at different topics, different concepts, and I was like, “Oh my gosh, this is true in so many things.’ I didn’t realize before. So for example, and this is the example I’ll share just to kind of help you guys see what I’m, the aha I had. Everyone talks about morning routines right? If you follow any of the fitness guys, the health and fitness, the biohackers, the entrepreneurs, they all talk about, “You’ve got to have a morning routine and structure and things like that. You’ve got to wake up and you’ve got to know, I’m going to do this, this, and all these things.” Right. A lot of times they talk about how morning routine starts at night. “Here’s the thing we do before we got to bed to increase your sleep patterns.” And that’s very scientific, right? It’s the science of achievement. If you want to have more success you’ve got to create habits. You create habits by creating a routine. You create a routine, you stick to the routine, you do that thing, it creates that outcome, and eventually you have success. And I’m a big believer in that, actually. I’m not making fun of that by any stretch. It is part of the science of achievement, is having that. By the way, if you’ve struggled with achieving things in the past, maybe it’s because you don’t have that. It’s scientific, you just do these things, the outcome it just happens. It’s just magic, it just works. So there’s the science between it. The problem though, is it doesn’t create fulfillment. So just stick with me for a second. I did a podcast episode about this, I don’t know, 6 months ago or something. I was in Puerto Rico with Brendon Burchard and a big mastermind group with a bunch of cool people. And one of the guys there was a guy named Craig Clemens and Craig was sitting there, and he started talking about how our brains work. He said, “You know, a lot of times as we get older we say the years are getting shorter, it seems like time is flying. The reality is its actually true. The reason why is because your brain looks for patterns of the same thing happening over and over and over again and it deletes them. Because it’s like, I don’t even remember this because we do it every single morning, we do this every single week. Every single thing.’ And so he said, “So literally your brain is deleting those things that keep happening. So your life seems shorter because it literally is shorter. Those memories, every morning from 9 to, you know 7 til 10 it’s the same things. I don’t even remember this. It’s the same thing, just delete it. So because of that you lose those 5 hours in your memory every day. So your life goes faster, the years go faster, days go faster, weeks go faster, and your life goes faster.” He said, “that problem is, if you want to extend time,” he called them event horizons, and if you go back and listen to that podcast episode, I talk a lot about them. But it’s interesting because he’s like, this mastermind group we’re in, the very first year we did it, we all met in Wyoming and we flew helicopters, and we shot guns, and we rode horses and it was crazy. He was like, “That was an event horizon. I will remember that experience for the rest of my life. The second year the mastermind came to Puerto Rico, it was amazing, we’re in this new spot, this new place and it was amazing. This is year three and we’re in Puerto Rico again. I’m having an amazing time, the problem is this experience is so similar to the last one, most of its going to get deleted from my memory and it’s just going to be gone. My brain will just delete it because it’s like, oh this is a routine, I’ve done this before. You lose that.” I think he was trying to get us to do something crazy that night because he’s like, “We need to create an event horizon right now.”  And he wanted us, I can’t remember what the thing was, but he wanted to some crazy thing to stick this in our brains so we don’t lose this moment and this experience because it was so similar to the thing before. With event horizon I started thinking, oh my gosh, if you think about those two things, this is the yin and the yang of fulfillment and happiness, that are the science of achievement and the art of fulfillment. It’s the yin and the yang, because if you want achievement, you want to achieve the thing you need to create structure and routine and have this thing where you just do the things that create the result at the end. So you do that and because of that, boom, you move towards getting the achievement. But the problem is your brain is deleting the section every single day, and all the sudden your days are shorter, your life is shorter, you’re not fulfilled, you’re not getting the art of fulfillment because of that. So the art of fulfillment is the opposite. It’s the literal opposite of this first thing, right. It is you coming and saying, “We are not going to do routine, we have to do these crazy things so it extends our life, extends our happiness, we feel fulfillment in the moment.” And it’s this yin and yang. So that’s kind of the thing I want to explore in this project, is that. The personal development side, because I think so many times in personal development we focus on one or the other, when we have to realize they’re actually all opposites. And I think, as I’m going through each principle that’s had a big effect on my life, I look for the opposite of it. And the opposite of it is, it’s funny, if this one thing is giving me happiness, it’s also the thing that didn’t give me achievement and visa versa, and it’s so strange and so fascinating when you look at that. So this is the work I want to start working on in my free time, just for fun, just exploring that and writing about it. So my wife and I are doing this, we’re going to be picking a topic for each thing. So this one is going to be the first yin/yang, personal development versus event horizons. Excuse me, the morning routine versus event horizon. So it’s like, we need to create these routines for ourselves and for our kids to be able to achieve a certain thing. So what do we want to achieve? Figure that out, then reverse engineer it to build a morning routine that helps us to achieve that. So there’s your science of achievement. But then, sprinkled inside of that we need to have these event horizons that cause the happiness, the art of happiness. That way we can have the achievement and the happiness, the fulfillment as well. And it’s figuring out the yin and the yang of these things. Anyway, that’s a project I’m excited to work on. But I just wanted to get that thought in your head because a lot of times the thing you’re doing to achieve, and you’re killing yourself, burning, hustling at whatever it is you’re trying to get achievement in, it’s actually taking away your art of fulfillment. So how you bring that fulfillment into all these things. So start looking for that, as you’re looking for, these are the things I’m doing to achieve, what’s the exact…notice this is moving me towards achievement but it’s probably pulling you away from fulfillment, away from happiness. And then how do I create the yin and yang inside of here so I can get both? Because if you go one way or the other way, you’re either going to be an achiever who’s miserable, or you’re going to be someone who’s happy but never accomplishing anything in your life. And I think there’s a happy medium between the two. Because I know for so much of my life I’ve chased achievement and I think part of me keeps chasing it, hoping I’ll find more happiness there. And it’s like, no, that’s not actually where happiness is. The achievement’s there, but the happiness is on the opposite. Anyway, I hope that helps, at least gets the wheels in your head spinning. I’m excited and hopefully someday this will turn into a project. And maybe it won’t be. Maybe this podcast episode is all that it actually is. But like I said, my plan is for my wife and I to pick a chapter, a topic and then study it, learn about both sides of it, figure things out, create our routine, create our event horizons, create something amazing, and then from that, that becomes chapter one. Then next we’ll pick our next topic and then do it, spend time on it, figure it out and keep going. So anyway, I’m excited, it’ll be a fun project. And hopefully this, anyway, a glimpse behind Russell’s mind, what he thinks about when he’s supposed to not be thinking about things. Anyway, I appreciate you guys. Thanks for paying attention, for hanging out. If you enjoyed this episode, please take a screenshot on your phone or wherever you are and share it on social and tag me on it. I’d love to see it. Plus also post your comments. I love hearing your comments about why you like this episode, what you thought, what things that sparked your mind. That helps me to know what to create and what to create more of, what to create less of. When I don’t hear anything back from anybody, I don’t ever talk about that again. When you guys get excited, then I go deeper. So let me know if you’re excited about this topic, tag me in it wherever you post it, and I appreciate you guys all for listening, thanks so much and I’ll talk to you soon. Bye everybody.

Every top leader in every industry has a similar origin: in order to build something great, they had to begin somewhere. Often, they started with nothing but an idea. In order to turn that idea into a reality, it was crucial that they commit to action. And there’s no one better to talk about these topics than world class entrepreneur, Craig Clemens.On today’s Broken Brain Podcast, our host, Dhru, talks to Craig Clemens, an American businessman and entrepreneur. He is the co-founder of Golden Hippo Media and has built a fortune around this enterprise. The company provides health and wellness focused beauty brands which are physician endorsed. Clemens, along with his two brothers, founded the business together.In this episode, Dhru and Craig talk all about creating the life of your dreams and pursuing your creative passions. Craig tells us about his personal struggles with facing roadblocks and overcoming tough obstacles to build several top-performing businesses. He discusses how to change your mindset and commit to action in order to achieve your goals. If you are feeling stuck, this episode is for you.In this episode, we dive into:-How the current times have affected Craig in personal life and business (3:25)-Silver linings that came out of Craig going through the previous recession in 2009 (5:02)-How to start creative projects (10:00)-What does it look like to take a major pivot in business or life (22:10)-What people can do to improve their focus (26:20)-Overcoming obstacles and challenges (32:45)-How to set and achieve goals (44:50)-You become the average of the 5 people you spend the most time with (50:25)-Sacrifices that Craig made that brought him closer to his goals (54:56)-Recommendations and resources (1:00:00)-A message for you, if you're struggling with your goals right now (1:04:22)-How to learn more about Craig (1:07:45)For more on Craig, you can follow him on Instagram @craig.For the Broken Brain Podcast episode featuring Peter Crone, click here.For Craig’s favorite resources, be sure to check out:BooksReady, Fire, Aim by Michael MastersonInfluence: The Psychology of Persuasion by Robert CialdiniOpportunity: How to Win in Business and Create a Life You Love by Eben PaganAtomic Habits by James ClearThe War of Art by Steven PressfieldPrinciples by Ray DalioDocumentariesBecoming Warren BuffetFantastic FungiMarjoe See acast.com/privacy for privacy and opt-out information.

For over 15 years, Craig Clemens has been an eCommerce innovator, brand storyteller, and visionary builder of category-leading brands. As a copywriter, he has written many of the biggest digital ad campaigns in history, generating hundreds of millions of video views and upwards of 1 billion dollars in sales. Presently, Craig is Co-founder of Golden Hippo, America’s largest digitally native brand incubator, which under his leadership has become one of the fastest-growing companies in the USA, scaling to 800 team members across 5 offices with no outside investor capital. Prior to Golden Hippo, Craig founded Breakthrough Media, a digital advertising company that reached 3 million dollars in annual revenues with just 3 employees. Craig began in online commerce in 2003 as a copywriter at Hot Topic Media, which he helped grow to 20 million in annual sales of relationship advice courses. Craig and his wife Sarah are long-time Well Members of charity: water, have funded over 1,200 cleft lip surgeries through a partnership with The Smile Train and Beverly Hills MD, and have built education centers in Guatemala and Kenya through partnerships with The Unstoppable Foundation and Pencils Of Promise.  Key Takeaways: The more unique skill you have, the more you’ll make at it. You have to have an immersion period if you’re going to be good at anything. If you’re going to hustle, make sure it’s not blind hustle. If you get the learning you have not failed. You can make some money selling a copywriting course but you cannot make nearly as much money and create nearly as much impact as you can using copy. Craig Clemens https://www.linkedin.com/in/craigclemens/ For more information about Chris Vasquez and Next Level Mindset: http://chrisjvasquez.com  

My Private Interview With Craig Clemens at High Status Summit 2020 FREE RIGHT NOW: Click https://www.jcapitaltraining.com/fjobs-yt?utm_campaign=fkjbsmc&utm_medium=social&utm_source=youtube&utm_term=craig to download my new book “F*ck Jobs”

Have you ever noticed that the years get faster and faster? Here’s the secret to extend your years and extend the happiness of your life. On this episode Russell talks about a presentation he saw with Craig Clemens of Golden Hippo while they were in Puerto Rico and how he taught him something that is the opposite of what he believed. Here are some of the awesome things you will learn in this episode: Why Craig Clemens believes that routine is the death of memory, and how that makes sense even though it’s the opposite of what Russell believed. Find out how you can use event horizons to prolong your life and happiness. And what kind of things happened on Russell’s Puerto Rico trip and afterwards that made them event horizons in his and his kids’ lives. So listen here to find out why routine is the death of memory. ---Transcript--- What’s up everybody, this is Russell Brunson. Welcome back to the Marketing Secrets podcast. Today I’m doing this episode while being chauffeured by Melanie. Hey everybody, alright so I am on the way to go and read the Traffic Secrets book for the audible version for the next two days. So I’m excited and tired and Melanie volunteered to drive me to the office, or the studio today. So she’s driving me and I’ve got nothing to do except for record a podcast episode with  you guys. So I’m pretty pumped about that. Alright so today’s episode is actually something I learned while we were in Puerto Rico. As you know we went from Funnel Hacking Live, then flew home long enough just to do our laundry and then jump back in a plane and fly to Puerto Rico with the kids. And then we had all sorts of issues with the plane, showing up 8 hours late and then we landed in Atlanta and we were going to sleep at Todd’s house at night at like 3am and then the driver drove us the wrong direction for like an hour. So we didn’t get to Todd’s house until like 4:30 in the morning. And then we had to be on the plane, we were so tired. We got on the plane, we get to Puerto Rico, we’re all excited, the kids are pumped, they immediately want to go down to the ocean, of course. So within an hour of us landing in Puerto Rico, they run to the ocean, we all go swimming, and the twins both go step on sea urchins. So we had that entire night available to us for the doctor to pull sea urchins out of their feet. So that was the first exciting day. But anyway, the rest of the trip was amazing. The mastermind was awesome, the kids had fun, we saw Ricky Martin live, which was cool. We did a bunch of other things I can’t even recall any of them now because this last week, it seems like a lifetime away. Anyway it was really, really good. But I wanted to share with you guys one of the big aha’s I got. There was so many good things that came from the event. You know, masterminds are amazing anyway, especially when you have that caliber of people. I think if you look around the table, there were 5 people that had New York Times bestselling books. One guy had 10 New York Times Bestsellers to his name. A couple of people had 3 and 4, it was crazy. All the best personal development and business people were all there. One guy, Jay Shetty, had over 6 billion views on his videos. Prince Ea had over 3 billion views. It was just like all these insanely amazing people. And everyone sharing their best things, and it was really, really cool. But one of my favorite things at the very end, Craig Clemens who owns a marketing agency, not agency, a marketing company called Golden Hippo, they do in, I can’t even tell you their volume, it’s nuts. It makes Clickfunnels look like we’re little babies still. Anyway, he’s killing it. But he had a chance to do a little presentation, and what he shared blew my mind, it totally was counter-intuitive to everything I learned, and yet it was so smart. And for the last week since then, I’ve been trying to implement it. So I wanted to share with you guys, because number one it will solidify it in my head. And number two, hopefully it will help you guys as well. So what Craig talked about, he shared something. He said, “Routine is the death of memory.” And when he said it at first, I was like, “What are you talking about?” As entrepreneurs and business people, we’re always talking about how you need to have routine. You need to have a morning routine and a night routine, and a daytime routine, and a routine how to get in state, and a routine how you write books, and a routine how you….all these routines right. So I’ve always been told and taught that routines are the most important thing ever. And then he comes in and says routine is the death of memory, and he goes and says, “Have you noticed as you get older and older, the years seem to go faster and faster? The reason why, it’s not just a thought, it’s actually true. What happens is your brain starts trying to categorize all the things that are happening. So you have this routine and every single morning you do the same routine.” You wake up in the morning, you do step one, you do step two, you do these things. He says, “Your brain will take all those things and just delete them because it’s like, it’s the same info over and over and over again.” It’s like if you upload the same picture to Google Photos like 8 times it’s like, “You have 8 of these photos. Should you delete the other 7?” You’re like, “Oh sure.” And it keeps just the one. And your brain does the same thing with all these routines. It says, “Okay, we’ve done this every single day for the last 6 months or year, or 5 years. Let’s just delete them because you don’t need them.” So your brain deletes all these routines which makes your year seem super fast, because it just deleted all that stuff that happened. And as he started saying that, I was like, ‘Oh my gosh, maybe routine is not the best thing.” And I do think there is a place for routine. Routine is very good, you create habits and stuff like that. But this was kind of the flip side of the coin, the negative side of routine. Most things in life, there’s the positive and the negative. If you just do the positive all the time, usually that becomes the negative and vice versa. And this is definitely true with routine. If you’re not careful, routine is the death of memory. You start losing all these memories and your life becomes shorter, and your years become shorter, and soon you’re just dead. So I’m like, crap. I don’t want to just die. How do we save ourselves from this? So what he said was really cool. He said the opposite of that, he said, you get to start creating what he called event horizons. It was funny because this is the third time I’d been in a mastermind group with this group together. The first time we went to Wyoming and when we were there we shot guns, and we flew in a helicopter, and we rode horses, and we did all sorts of crazy stuff. Then the second time we went to Puerto Rico and it was the same thing. It was amazing, we went on hikes, did the ocean. And the third one was back to Puerto Rico and we stayed in the same house, same everything. He said, “What’s interesting, in 10 years from now, I will remember the trip to Wyoming and the helicopters and the guns and the horses and everything. I’ll remember the first trip to Puerto Rico. But the second trip, as amazing as this has been, I’m probably not remember most of it because it was the same as last year as a whole. So my memory is just going to delete it.” He said these other things were the event horizons, these things that you remember that you stuck in your memory as a thing that you’ll keep with you for the rest of your life. He says the secret to extending your years, extending your life and extending your happiness is to create at least 5 to 10 event horizons per year. Event horizons are the opposite of routine, and it’s something super huge, it’s this big pattern interrupt that you’ll brain will be like, “Oh my gosh, this is amazing.” And he said the things that cause good event horizons are like surprises, going out doors, things that are hard, accomplishments, danger, unique, things that are big challenges. In fact, he had us sit down and he’s like, ‘Write down your 5 greatest memories from the last year, or your 3 greatest memories.” As we’re all writing them down, he’s like, “How many of you guys, was the thing a surprise? How many things was something outdoors? How many times was it something hard that you accomplished? How many times was it something you were in danger? Or it was unique or challenging?” and pretty much for everybody, our things all fit in those things. He said, you notice that none of your memories were like, “I woke up every morning and had my green drink and then I ran on the treadmill for 19 minutes.” None of those were any of our memories of the entire last year, they were all these event horizons. These things that meant more, that were different, they were bigger for us. And he started challenging us. In fact, that night he told everybody he said, “I’m going to challenge you guys. We’re going to do an event horizon right now so you don’t forget this trip. Let’s all go down at 9 o’clock at night and let’s go skinny dipping in the ocean, it’s going to be amazing. And at first we were all excited, and then anyway, it’s funny at 9 o’clock at night none of us wanted to go skinny dipping. None of us wanted to go swimming. I think 2 of them jumped in their swimming suits, and the rest of us went home and went to bed. We’re getting old in our old age. But it was kind of funny because he was just like, “We need to create this thing so we remember it.” And man, I thought more and more about that, and what was cool for me was that this trip to Puerto Rico we had taken our kids to it. And even though my kids stepped on sea urchins the very first hour of us being there, they’re never going to forget that. That is an event horizon. They’re going to remember walking in the rain forest, they’re going to remember the Ricky Martin concert. They’re going to remember going to church. We walked into church on Sunday and sat down, and all the sudden Norah, her eyes get this big, they’re huge. I’m like, “What’s going on?” and she’s pointing, and I’m like, “What?” she’s like, “that’s the mom. That’s the dad.” I’m like, “What are you talking about?” and she’s like, “That’s the mom and dad from my YouTube show I watch.” And sure enough, two rows in front of us in church was this YouTube family that she watches. And her eyes were so big. And all, we had an hour long first hour of church we were sitting in this meeting room, and she’s like star struck. My little 4 year old is star struck, freaking out, the biggest smile on her face ever. Then afterwards we went and found them and introduced ourselves and she got pictures with them. And she will remember that. And even, you know, a week and a half later we called my mom yesterday and the first thing Norah says is like, “Grandma I saw (I can’t remember the name of the YouTube channel) the Jay Rocks (or whatever) family at church on Sunday.” And that is seared into her mind. She’ll probably remember that 10 years from now. But I was thinking about just, the Puerto Rico trip, as much pain and how hard it was for us to get there and get the kids there, and you know, half the time we were miserable, and there was fighting, and all the things that happen with kids. At the end of it, it was like, wow. They’re going to remember that. And then we got home, it was funny, we were home for a couple of days and then we were planning on Saturday to just relax and do nothing, and then one of my friends called me on Thursday and he was like, “hey, do you want to take the kids, we’re going to get snowmobiles, we’re going to ride snowmobiles up to the hot springs, and we’ll sit in the hot springs and ride home and it’ll be a ton of fun.” My first thing was just like, “No. I want to sleep on Saturday. I do not want to do that at all.” Then I started thinking about this concept of an event horizon. Man, my kids will not remember my Saturday routine of us waking up and watching cartoons, eating breakfast, sleeping, going and playing in the wrestling room, you know, the stuff we do all the time, they’re probably not going to remember that. But I was like, man, they’re going to remember this. So I sent the message to Collette, “Do you want to go?” and she’s like, “Yes.” I’m like, “Ah, okay we’re going to do it.” So we did this thing and it was so hard. We woke up at 5:30 in the morning, we jumped in a car, we had to drive 2 hours to McCall, Idaho. We got there and we went to the pancake house, we had cinnamon rolls that were the size of our heads, we ate those. Then we jumped another 45 minutes to get to the trail. Then we jumped on, we had 8 snowmobiles, jumped on 8 snowmobiles, rode for over an hour to this hot spring, and everyone was cold. We had fun, but it was freezing cold and all these things. We got there, we jumped in the hot springs for like an hour and a half. We ate pizza around this campfire, it was super fun. We had to get dressed again, and it was really hard because there were 900 people in this little changing room. My kids were scared of seeing other people changing anyway, so we’re all crammed in here, and it was uncomfortable, and we’re soaking wet, trying to get in dry clothes, knowing they’re about to jump on another snowmobile ride for another hour, all the things. And finally we get them all dressed up, jump on the snowmobile, another hour drive of the snowmobile. I’m driving the snowmobile and Norah falls asleep in my arms so I’m  holding her, and we get back and we have dinner, and then we had to drive two more hours home. It ended up being 17 hours from when we woke up to when we got back home. And Collette and I were sitting in the car for like 10 minutes, we didn’t even want to get out of the car, and the kids were all asleep in the back. We’re like, “I can’t believe we did.” And then we started thinking, they’re going to remember today. That was an event horizon. As hard and as miserable as it kind of was for the parents, not that it was miserable, we had a good time, but it was a lot of work. But for them, they will remember that. That will be something, “Remember that time we went snowmobiling up to the hot springs?” and I’m just grateful I had a friend that was willing to pull me out of a routine and give us that opportunity. So for me, I’m not going to do it every weekend. Some weekends I want routine, some mornings I want routine. But what Craig said, 5 to 10 times per year figure out an event horizon you can do that will just break up the pattern, it will extend your weeks, extend your months, extend your years, extend your life and make you happier and give you things to remember and experiences with your family, your kids, your spouses, whoever you do your things with. So that was kind of the message for today. I hope that you guys get some value out of it. I hope you guys start realizing the routine while it’s good in some cases, can also destroy and is the death of your memory, and it’s important to not forget your event horizons. So with that said, I appreciate you guys all. We are almost there. We are 3 miles away from the studio to go read the traffic Secrets book in the next two days. Wish me luck, I hope my voice doesn’t….I’m already losing my voice, that’s not good. Just warming up the vocal chords for the next two days. Melanie’s got my spray and everything so I can survive this for the next two days. It wouldn’t be that bad if it was just 2 days, but I’ve gotta read 3 books over the next 6 days. So yes, here we go. Alright thanks you guys, appreciate you, and we’ll talk to you all soon. Bye everybody.

Craig Clemens is an internationally recognized copywriter with over a billion dollars in sales under his belt. On this episode we each share our 5 top discoveries of 2019, plus present a challenge to the audience (and ourselves).

Is your copy working? Learn how to write copy that sells in today’s episode with four of the top names in direct response marketing.  If you’d like access to the show notes, a direct play link, or the exercise to help you take action on what was discussed, please visit http://www.ilovemarketing.com/358. Here’s a glance at what you’ll learn from Clayton, Brian, Jennifer, and Craig in this episode:  FUNDAMENTAL business advice for successful direct response marketing. The 10 Commandments of Copywriting: From The Copywriter Closest To God. The ONE THING everything you send should do. What you really want when you hire a copywriter.  How to STAND OUT when consumers see an average of 5,000 advertisements A DAY.  The FOUR STEPS to write successful copy AND get people to ACT. 

Today I’m honored to interview Craig Clemens. I’ve known Craig for more than five years now, and we share something interesting in common - we both have mentored with Eben Pagan.In case you don’t know, Eben is my mentor and business partner. He’s built 10 businesses and brands to the million-dollar mark and beyond. And he’s sold well over $100 million of his products and services - all online.Craig got to work with Eben in the early days and went on to create massive success for himself. He’s now one of the world’s most successful copywriters - selling over a billion dollars of products. And his company is one of the most successful health supplement companies today.Listen in as he shares the key lessons that have helped him achieve so much … all before the age of 40!In today’s episode:How Craig went from being a telemarketer, barely scraping by, to building one of the most dominant health supplement companies todayThe one thing you need to know when you’re creating a new businessWhy small details and nuances matter (and how they can help you convert more prospects into buyers)The prank call that got Craig his first “real” job in internet marketing and gave him the solid foundation he needed to go on to succeed in businessWhy learning marketing and sales is similar to learning to play a musical instrumentWhy the advice to “hustle, hustle, hustle” is wrongHow to get past fearHow to use a 60-day challenge to transform every area of your life

Master Communication with Craig Clemence (warning: f-bombs are dropped) Show notes below Follow @michaeltrainer and @craig and let us know your thoughts. More at http:www.peakmind.org Show brought to you by: Kettle and Fire: http:www.kettleandfire.com/peakmind for 20% off Collagen is often described as “the glue that holds the body together", and its amino acid profile is special because of proline, glycine, glutamine, and arginine – 4 amino acids the body needs to… Reduce gut inflammation... Aid in digestion... Regulate stomach acid secretion... And maintain healthy gut flora by rebuilding the intestinal wall Thrive Probiotic: http:www.thriveprobiotic.com code 'peak' for 15% off Just Thrive® Probiotic contains a patented strain called Bacillus Indicus HU36®, which produces antioxidants in the digestive system – where they can be best absorbed by your body. A Proven, Potent and Effective Spore Probiotic to Help You Be Your Healthier You 1000x better survivability vs. yogurt, greek yogurt & leading probiotics Supports immune health in the digestive system, where over 70% of it lives Powerful digestive support Improved flora balance Increased digestive nutrient absorption in the intestines Powerful antioxidant and carotenoid production at the most bio-available location in your body - your own little nutrient factory! Ingredients matter! Our formulations are all-natural, non GMO, and made WITHOUT soy, dairy, sugar, salt, corn, tree nuts or gluten Vegan, Paleo and Keto Friendly Topics Include: Speaking to One Person about their Dreams Hopes and Desires How to strategically prepare for resonance with an audience Getting into the emotion as if you were in someone’s head (from their biography) Write directly to the person you are looking to serve/resonate with You can only make them feel like your solution is the best fix for their problem The poor of leverage in communications, how to powerfully grow your audience Split testing and stacking wins Think about benefits and how it is going to resonate with their hopes and desires Crowds have wisdom Take your own advice more often Tell stories if you want people to stay engaged The great reveal, revealing that you have been there reveals trust and connection The hot knives: Make them Feel, also entertain and/or educate to stick The value of Mastermind and the key to building life changing relationships

20 years of Copywriting Insight in a 45-Minute conversation. In this episode, Craig composes copy on the fly, dropping headlines, hooks and tips for Copywriters that want to follow in the kind of success that Craig has achieved. As the Founder of Golden Hippo, Craig is passionate about helping people and ideas make an impact. He tells Roland the story of his career thus far... Listen for • How he finds great copywriters today • His Four-Part Formula for How To Get Great at Anything • The revelation that caused Craig to never be able to sell the same again • The Friday night email that changed everything and set Craig on his path to success • How to write copy that lays out benefits in a way that builds insane curiosity in the reader, so that you can make a lot of money (and have a great life-style). • How to write the kind of copy that garners 129 million views on your videos, so that you can share products and ideas that change the world. Connect with Craig over Instagram or visit Golden Hippo Win an extremely rare opportunity to sit in a private gathering of high-level entrepreneurs and Sir Richard Branson, at an intimate reception on Monday, February 25th in San Diego, California!! There will be a chance for a photo opp and to speak directly with Sir Richard, who has started and grown 12 separate billion-dollar businesses! The spot has a $15,000.00 price tag on it but is free to our winner (all of the funds go to Richard Branson's foundation). Enter now and take advantage of all the ways to win a once in a lifetime opportunity!  Save $1000 on Traffic & Conversion Tickets! Make arrangements A.S.A.P and act fast, as space is limited! But use the promo code LUNCH to get $1000 off your ticket price! (Not valid against tickets already purchased). 

A Four Step Strategy for Writing Copy That Always Works. Would you benefit if your copy and your conversations always resonated and had the desired impact? In order to get someone’s attention, you have to address them in a way that’s based on something they can relate to. Craig Clemens (Writer, Influencer & Entrepreneur) explains his IMPACT ARCS method that aligns you with your customer and gets the results you want. Listen in for Craig Clemens’s Four Step Strategy: A(sk) a ‘Yes Question’. R(eveal) that YOU have been there (and that the truth of the situation was the beginning of the critical thing YOU learned that is going to help THEM.  C(all) out your Discovery. S(end) them to DO something. (This is your call to action, and the desired impact of your interaction).   Connect with Craig over Instagram Visit Golden Hippo Follow @BizLunchPodcast on Twitter   Thanks so much for joining us this week. Want to subscribe to Business Lunch with Roland Frasier? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Spotify or Stitcher.  

Craig Clemens is one of the top advertising copywriters in the world and, with a powerful understanding of human psychology, has influenced the health decisions of millions.

In this episode we sit down with one of my close colleagues and a true Sage in the world of copywriting and persuasion, Ronnie Sandlin. Ronnie has built a multi-million empire online through the power of persuasion and mastering the art of copywriting. He has worked for big titans of copy writing such as Craig Clemens and has seared a name for himself in the coaching/educating space for affiliate marketing. Ronnie sat down with us to let us know about his journey in getting started from the humble beginning of not knowing anything about Facebook Ads and not being a technical guy at all, to know having done over 8 figures online and how he is using not only copywriting but automation to scale faster and greater than ever.     Links: Get in touch with Ronnie… FB: https://www.facebook.com/ronnie.sandlin IG: @whatafuckinglife

Craig Clemens is one of the top advertising copywriters in the world and, with a powerful understanding of human psychology, has influenced the health decisions of millions. In this episode, learn how to become a more impactful communicator and influencer, regardless of your craft or profession.

Craig Clemens is a direct response copywriter with over one billion dollars in sales. Yes, billion with a B. Craig is currently the cofounder of Golden Hippo Media, a media company focused on bringing sustainable health and wellness to people all over the world. Craig got started writing copy for Eben Pagan's program, Double Your…

Life shifts, changes, and molds as new relationships enter. Sarah Anne Stewart seeded what ultimately became Underground Unattached (UU). A former model, Sarah, guides humans toward greater fulfillment. After hosting numerous wellness retreats she received many requests - from men and women - to make romantic introductions. Sarah and I talk about the "singles event" which ultimately became UU and led her to meet her partner, Craig Clemens. Together, as a couple, the two experience powerful relationship coaching. 

Craig Clemens is one of the world's top productivity experts and the mastermind copywriter behind a number of 8-figure brands – but he wasn't always this successful. After eking his way through school and carrying a reputation for being rebellious and a procrastinator, he began his career in a miserable telemarketing job that would change his life forever. He is now an incredibly successful entrepreneur offering actionable methods to people who are trying to reach the next level in their life, business, or personal development. In this episode of The Biohacking Secrets Show podcast, Craig and I discuss his incredible version of “started at the bottom, now we're here”; his personal productivity methods and methods to optimize focus; the 4 Steps to Mastering Any Skill; his proven 60-Day method for bringing about lasting change in our personal lives; and the two most impactful moments of his life – including how being kidnapped and almost murdered by Ukrainian thugs helped create the success he enjoys today. So without further ado sit back, relax, and enjoy my conversation with Craig Clemens.     Here's where you can grab your copy of our free book The Biohacker's Guide to Upgraded Energy and Focus (just help with shipping) https://biohackersguide.com/biohackers-guide-free. Learn more about the #1 High Performance Coaching Program in the world and have Anthony personally help you get in the best shape of your life, double your energy, and live in a state of optimal performance www.biohackingsecrets.com/coaching

How can you impact your readers and the world with writing? Craig Clemens, one of the best copywriting geniuses out there has the answers. Our guest: When it comes to writing brand messages that turn in millions of people into happy customers, there is no one more effective than Craig Clemens. In the last 2 years, Craig has written 3 of the 4 biggest direct-to-consumer campaigns on the internet (as ranked by AdBeat.com), the most successful bringing in 33,600 new customers in it's first 2 days live on the web, and doing so at a profit. It's not uncommon for his brand stories to go viral, with a recent message viewed by a startling 28 million people, and another by 22 million. Craig honed his craft mentoring under legendary entrepreneur Eben Pagan, and now spends his time working with his own team of up and coming writers. Craig is an avid investor and advisor to tech start-ups including Andela and Zenrez, and is always looking for new opportunities to add value. Quick Preview of the Podcast: - How to influence and gain authority with your writing. - The most common website copy mistakes and how to fix them. - Why it’s not about you and all about them. - What you need to know before writing for anyone. If you know your vision statement, writing becomes a lot easier. Discover your “Breakthrough Vision Statement” by texting “mybreakthrough” to 33444 or by clicking here. Learn how you can have more of an impact on readers, spread your message, and change the world with Craig. Visit thesoulfeed.com for more soul inspiring updates and email soulfeedpodcast@gmail.com with your questions for the show. Click for more inspiration from Shannon and Alex.

Craig Clemens got his start writing copy for double your dating which grew to over $20 million per year. Since then he has co-founded three 8-figure businesses in the last 5 years, in diverse industries of nutrition, cosmetics, and dating advice.   http://www.inspiredinsider.com/craig-clemens-one-question-inspires/

In this episode I want to point you in the direction of an incredible free resource. This is where I make you aware of incredible marketing info that I would happily pay, yet it is free for you to go take advantage of. It was written top copywriter Rick Duris and it's called 21 incredible copywriting formulas I use. You can find it on his blog at copyranger.com/21-incredible-copywriting-formulas-i-use The post is exactly as it sounds Rick lists over 21 classic copywriting formulas so next time you come to write some copy you won't be stuck for ideas. Perhaps the most famous copywriting formula ever is AIDA – Attention, Interest, Desire, Action but this post gives a whole bunch of alternatives and it's really worth checking out. One of these formulas may suit you better or make more sense to you than AIDA. It includes a personal favourite of mine the Problem, aggravate, solve formula which is another very famous copy formula but it also includes formulas you are more unlikely to have heard of like the copywriting formulas used by old school copywriters such as Victor Schwab, Robert Collier as well as those of modern day copywriters Perry Belcher, Bob Serling, Lisa Manyon, Bob Stone, Craig Clemens and Brian McLeod. Any one of these formulas could be used to write a winning sales letter. I really recommend going and checking it out, it pure copywriting gold yet it's free. In fact I enjoyed it so much it's inspired me to create a similar post of my own listing some of my favourite copywriting and marketing formulas. Once again go check it out at copyranger.com/21-incredible-copywriting-formulas-i-use Thanks Rick for publishing such a cool post and by the way, Rick is an upcoming guest on the online marketing show, he's super smart so stay tuned for that one