Seriously in Business: Brand + Design, Marketing and Business

If your brand feels like a relic from your business's early days, you're not alone. As your business evolves, so should your brand...but does that mean a complete overhaul or a strategic refresh?In Part 2 of this Rebrand to Rise series, we explore the crossroads many entrepreneurs face: to rebrand entirely or to evolve their existing brand. We'll discuss the differences, the decision-making process, and how to align your brand with your current business vision.In this episode, you'll learn:The key differences between a total rebrand and a brand evolutionHow to assess which elements of your brand to keep, update, or retireWhy some designers advocate for lengthy rebranding processes, and why I take a different approachAn inside look at the rebranding process within The Co+Creation ClubWork with me in The Co+Creation Design Club. Done-WITH-you creative and design support for the scaling entrepreneur (and their team) who's ready to craft a high-demand brand, without the cost and hassle of an in-house designer!APPLY NOW: https://whitedeer.com.au/clubsaleLaunch Rebrand pack: https://www.diydesignmybiz.com/RebrandLaunchWatch on YouTube: https://youtu.be/EWY1P52jBHcRead on the Blog: https://whitedeer.com.au/ep218/Intro 0:00Why this is important 1:01Rebrand vs evolution 3:32Questions to ask 8:00Client example 13:00Steps to follow 19:25WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/clubsale// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

You're getting clients. You're making sales. You've got a good thing going.But deep down... you know something's off.You're working with great clients, but not dream clients.You're making sales, but not at the level your offers deserve.You're showing up, but not feeling fully confident in your brand.That nagging feeling? That's a brand mismatch. And today, I'm diving into how to spot it, fix it, and create a personal brand that aligns with your next-level business goals.This is part one of a three-part series on personal branding for scaling service-based businesses... let's make sure your visual identity isn't the thing quietly capping your growth.In this episode, you'll learn:What brand misalignment really is (and why it's often mistaken for a marketing problem)The quiet symptoms of brand mismatch you might be missingWhat brand alignment actually looks and feels like (with real examples)How visuals impact pricing, confidence and conversionThe transformation story a client's brand glow-up5 powerful questions to self-audit your branding todayIf you're ready to be seen as the expert you already are... your brand has to match the level you're stepping into.Intro 0:00Problems with visual brands 1:21Signs of a mismatched brand 3:31Graphic example 7:55Fixing a mismatched brand 11:55Questions you should be asking 16:24Wrap up 18:00Watch on YouTube: https://youtu.be/WS7_UOehadwRead on the Blog: https://whitedeer.com.au/ep217/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever looked at a business owner and thought, “How on earth is she doing it all?”Here's the truth... she's probably not.I'm definitely not.In this episode, I'm pulling back the curtain and showing you the exact team that supports me behind the scenes. From my VA and graphic designer to my repurposing manager and studio team... this is how I run a full business between nap times and late-night work sessions.Whether you're starting small, or thinking about your next hire, this episode will give you clarity, permission, and a whole lot of “ohhh... that's how she does it.”Here's what you'll learn:Why I didn't want to hire at first, and what changed my mindMy full team breakdown, including who does what and whyHow I structure roles to buy back time and brain spaceTools we use to keep communication smooth and work flowingWhat to consider when you're ready to hire (even just a few hours a month)WANT TO WORK WITH MY TEAM? A couple of them have places available:VIDEO EDITING: Erek at https://www.erekladd.com/contactCONTENT REPURPOSING: Isabel who is offering free 30 minute strategy sessions: https://tidycal.com/fairyfoxdigital/free-value-callsIntro 0:00Making the decision to hire a team 0:57Hiring at VA 2:48Content manager 7:00Video editor 8:48Graphic designer 10:20Success coach 14:54Book keeper 15:21WATCH, READ & CONNECT:Watch on YouTube: https://www.youtube.com/watch?v=4g2FQLpeqUERead on the Blog: https://whitedeer.com.au/ep216WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Behind the scenes, most business chaos doesn't come from a lack of skill... it comes from messy, non-existent systems. And if your client experience feels a little scattered, your clients are feeling it too.In this guest episode, I'm joined by Mariana from Pink Ocean VS... a systems strategist, community builder, and spreadsheet-loving creative to unpack how we can create client journeys that feel seamless, supportive and straight-up satisfying.Whether you're a virtual assistant, a creative service provider, or just tired of chasing your tail between bub's nap time and Zoom calls... this is your reminder that structure can be freeing, and systems can be soul-nourishing.Here's what we cover:The difference between delivering a service... and crafting an experienceThe emotional layer that sets great brands apartWhat systems every service provider actually needsThe low-tech, high-clarity magic of mapping your journeyWhy SOPs aren't just for big businessesGrab your post-its, open your Canva whiteboard, and tune in... this one's equal parts strategy and heartDOWNLOAD Free Canva Client Journey Map: https://whitedeer.com.au/ep215ABOUT MARIANA:I'm Mariana, founder of Pink Ocean Virtual Solutions, a digital operations service for service-based business owners who are ready to clean up the backend, stop duct-taping their systems together, and get back to doing what they're great at. I specialise in CRM setups (especially Moxie), digital declutters, SOP creation, and ongoing tech VA support.CONNECT WITH MARIANAInstagram: https://www.instagram.com/pinkoceanvs/Website: https://pinkoceanvs.com.au/"The Break" Newsletter: https://pinkoceanvs.myflodesk.com/podcastMoxie fortnightly newsletter: https://pinkoceanvs.myflodesk.comWatch on YouTube: https://youtu.be/l6s55Zjk3hYRead on the Blog: https://whitedeer.com.au/ep215/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you're planning to launch (or re-launch) a course in 2025, it's time to get cracking, especially on your design. Because your audience is judging your course by its cover, and your graphics could be the reason you're not hitting your sales goals.In this episode, I'm walking you through the exact timeline and visual assets you need to nail your course branding and show up like the pro you are. This is the kind of strategic design planning that sets you up for consistent, passive income... and a course you're proud to shout about.I'll also share why most people leave design way too late (and how to avoid it), plus how we can co-create every graphic together inside The Co+Creation Design Club

Online courses are an amazing way to serve your audience and grow your business... until they flop. And one major reason they flop? The student experience.In this episode, discover three course design mistakes you might be making that are silently costing your sales.Whether you're launching your first course or refreshing an existing one, these design tweaks will help your students not just join your program, but LOVE and complete it. Stick around to the end for a juicy little app tip too!You'll learn:Why your course content might be unreadable and what to do insteadThe power of interactive course materials and how to create themHow to use imagery and diagrams to boost learning and retentionA tool that makes creating diagrams a breezeWhy internal branding matters as much as external

Ever poured your heart into an online course, launched it... and heard nothing but crickets?

Running a business shouldn't mean duct-taping 10 different tools together just to launch a course or send an email. In this episode, I'm sharing the behind-the-scenes of the one tool that helped me simplify EVERYTHING: Kartra

Your sales page can make or break your course launch — so how do you make one that actually sells?In this episode, I'm joined by the amazing Kate Scott from Launch Out Loud™, and we're diving into how to design a sales page that works FOR you. With years of experience as a course creator and website designer, Kate shares tangible tips and clever tricks for designing a page that converts. If you've ever wondered if your sales page is too long, too plain, or too confusing... this is the episode for you.Plus, Kate and I are both speaking at the Launch Out Loud Summit, a FREE event packed with gold for course creators. April 30 - May 2! Get your tree ticket here: https://launchoutloud.peachs.co/a/jacqui-nauntonIn this episode, we cover:Why most sales pages aren't converting — and how to fix itThe ideal layout and flow of a high-converting sales pageThe one colour mistake people make on their buttonsHow to make your testimonials actually work for youPractical design tips to improve your site's accessibility and hierarchy

DM automation has changed the game for my Instagram marketing... and in this episode, I'm sharing exactly how it works, how I keep it feeling heart-led, and the actual ManyChat template I use that generated 220+ leads. Yep — even while I was asleep

There are SO many tools out there promising to help you grow your business... but what's actually worth paying for?In this episode, I'm sharing a full breakdown of the tools and programs I use in my 6-figure business — what I love about them, what I don't, and even some free alternatives.I know costs can add up, so this is your behind-the-scenes peek into the software I've chosen to invest in and how each one helps me grow while saving time.You'll hear about:Why I moved from Squarespace to ShowitThe all-in-one platform I use for emails, courses + checkoutsHow I repurpose podcast content into 20+ pieces weeklyMy top free tools I STILL use every day

There are podcast episodes that leave you with a few helpful tips… and then there are episodes that leave you rethinking your whole business (in the best possible way).My conversation with money mentor, author, and iconic chill-business queen Denise Duffield-Thomas was one of those.From the importance of personal branding to letting go of unnecessary stress (yes, even ugly cross-stitch projects), Denise shared her honest, hilarious, and refreshingly practical take on what it really means to build a successful, chilled business.About Denise:She helps entrepreneurs like you charge premium prices, release the fear of money and create First Class lives. Her books Lucky Bitch, Get Rich, Lucky Bitch, and her newest Chill and Prosper https://www.denisedt.com/prosper give a fresh and funny roadmap to living a life of abundance without burnout.Her Money Bootcamp https://www.denisedt.com/offer has helped over 8,500 students from all around the world.She's a lazy introvert, a Hay House author and an unbusy mother of 3. She owns a rose farm and lives by the beach in sunny Australia.WATCH, READ & CONNECTWatch on YouTube: https://youtu.be/EZJ94c3enLURead on the Blog: https://whitedeer.com.au/ep207/WORK WITH DENISE:Website: www.denisedt.comInstagram: https://www.instagram.com/denisedt/Facebook: https://www.facebook.com/denisedtWORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Feeling a little stuck in the early stages of your business and unsure where to spend those precious pennies? I want to give you a heart-to-heart. Business owner to business owner.Let's chat if you really need to invest in a good brand (aka. a logo, brand suite, good graphics...) in those early years of business. I'll cover the pros and cons of DIY branding versus hiring a designer, and why your brand clarity can make or break your success. I'll take you through real-life examples and share how getting this right (or wrong) can affect your growth. Plus, I'll let you in on why design isn't just about looking pretty – it's a strategic powerhouse!If you're ready to accelerate your business growth while saving time and harnessing the power of good design, this episode is just for you. Whether you're a newbie business owner or simply looking for ways to communicate your brilliance more effectively, please join me.Want support in creating your DIY brand and designs that will speed up your business growth? Check out DIY Design My Biz - my course made just for small business owners: https://www.diydesignmybiz.com/joinWATCH, READ & CONNECTWatch on YouTube: https://youtu.be/69VJEWP9oOwRead on the Blog: https://whitedeer.com.au/ep203/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

If you're struggling to attract and convert clients, your branding might be the problem. The truth is, if your key business graphics aren't clear, consistent, and strategic, you could be leaking clients without even realising it.I'm sharing the 3 essential graphic types that will make your brand instantly recognisable, increase engagement, and convert more followers into clients. Stick around until the end, because I'll reveal the most overlooked graphic that could be costing you sales! WATCH, READ & CONNECTWatch on YouTube: https://youtu.be/pPf3Gt6fcdURead on the Blog: https://whitedeer.com.au/ep205/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever felt like your life is a series of unchangeable patterns? Or believed that who you are is set in stone? Thankfully... this may not be as true as we get stuck thinking. In this episode, I chat with the incredible Erika Cramer, a Mindset Coach, to chat about what it really takes to become magnetic and create the reality you dream of, without getting stuck in your own way.You don't want to miss this one, especially if you think you're not "confident enough" or "magnetic enough." Erika shares her journey of unraveling beliefs that no longer served her and stepping into a future self that's bold and unshakably magnetic. take this as your a permission slip to start designing your own life!We explore how you can cultivate confidence and magnetism, shifting away from chasing approval and towards attracting opportunities. And my favourite bit (to my surprise): creating your alter-she-go and stepping into that powerful version of yourself now, not later.We ask the big questions: What energy are you bringing into a room? Are you attracting or repelling what you desire?This is just a SMALL peek into Erika's new book, "Becoming Magnetic," which is brimming with practical steps to become the powerful version of yourself you've always dreamed of. Plus, if you're itching for more support, she talks about her transformative program, Next Level Your Life. About Erika Erika Cramer, known as The Queen of Confidence, is a globally recognised confidence and mindset coach, TEDx speaker and bestselling author. From overcoming a life marked by trauma, foster care and early widowhood, Erika has dedicated her career to empowering women worldwide to step into their confidence and take ownership of their lives. As the award-winning host of The Confidence Chronicles podcast, which has amassed millions of downloads, Erika continues to inspire and guide women to break through limitations and embrace their full potential. Her no-nonsense, compassionate coaching approach equips women with the tools and mindset to stand tall in their authenticity, become magnetic in all areas of life, and lead with confidence. In addition to her coaching, Erika is pursuing a degree in psychotherapy, expanding her expertise to better serve her global audience of confident women ready to make their mark. PURCHASE BECOMING MAGNETIC BOOK:Live in AUD now! Drops May 14th 2025 USA pre-order now.https://thequeenofconfidence.com/becomingmagneticbook/ WORK WITH ERIKA:Join her live coaching program “Next Level Your Life” and receive a special launch offer https://thequeenofconfidence.com/levelupyourlife/The Confidence Chronicles Podcast: https://thequeenofconfidence.com/podcasts/Instagram: https://www.instagram.com/thequeenofconfidence WATCH, READ & CONNECTWatch on YouTube: https://youtu.be/rf9PzE5aSCYRead on the Blog: https://whitedeer.com.au/ep204/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever feel like you're drowning in a sea of fonts and colours on Canva? Trust me, I get it – designing for your biz can turn into a circus if you're not careful.

Feel like Canva is stealing your work hours? You're not alone. But designing your graphics doesn't have to be an endless time-suck. In this episode, I'm breaking down three simple Canva hacks to help you create better designs, faster.We're talking:• A Brand Kit setup that means no more hunting for fonts and colors every time you start a design.• Strategic folders so you can actually find what you've already made.• How to keep your designs consistent without second-guessing everything. And if you're on Canva Free? I've got a sneaky little workaround to make your life easier.Because honestly, your time is better spent growing your business (or, let's be real, doing literally anything else) than getting stuck in Canva.PS. If you want even more time-saving tricks and templates that actually work, grab my free masterclass. It's got everything you need to make your graphics work for you—without the Canva overwhelm. Join here: www.whitedeer.com.au/designmasterclass Watch on YouTube: https://youtu.be/svoBfDbzqIgRead on the Blog: https://whitedeer.com.au/ep202/Try Canva Pro: https://partner.canva.com/whitedeer WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Let's be real—word-of-mouth is great… until it's not. Ever had that moment of panic wondering, “Where is my next client actually coming from?!”

Cue the confetti because we've hit 200 episodes of Seriously in Business! From launching as Design Hacks for DIYers to evolving into Seriously in Business, this podcast has been an incredible journey. Today, I'm celebrating with some of the most inspiring women in business—who have shaped my journey and are now here to support yours.This special episode, I'm joined by Ellie Swift, Erika Cramer, Sarah Greener, Cat Dunn, and Julie Parker as they dive into: ✔️ Biggest business challenges—from navigating motherhood to overcoming health setbacks ✔️ Branding breakthroughs—decisions that doubled their business success ✔️ Avoiding shiny object syndrome—how to stay focused and create lasting impact ✔️ Scaling with purpose—using branding and strategy to stand out and growThis episode is packed with real stories, and practical tips to help you elevate your brand, refine your strategy, and build a business that truly works for you. ABOUT OUR INCREDIBLE GUESTS: JULIE PARKERFounder of The Beautiful You Coaching Academy, Julie is a mentor, counsellor, and breathwork facilitator with over two decades of experience. She has trained thousands of life coaches, authored award-winning books, and spoken for brands like Apple and Telstra. Website: www.juliesuzanneparker.com Instagram: www.instagram.com/julesyparker Beautiful You Coaching Academy: www.beautifulyoucoachingacademy.com ERIKA CRAMERKnown as The Queen of Confidence, Erika is a TEDx speaker, bestselling author, and host of The Confidence Chronicles podcast with millions of downloads. She empowers women to step into confidence and own their lives.  Grab her book: https://thequeenofconfidence.com/becomingmagneticbook/Instagram: https://www.instagram.com/thequeenofconfidence CAT DUNNAward-winning Online Business Manager (OBM), Cat helps coaches and creatives streamline and scale. She also mentors Virtual Assistants stepping into OBM roles and leads The OBM Motley Crew community.  Instagram - https://www.instagram.com/catlouisedunnWebsite - https://catlouisedunn.comUpcoming Event: Life After I Left Melbourne - Feb 2025 - https://www.eventbrite.com.au/e/life-after-i-left-tickets-1100255667319 ELLIE SWIFT7-figure Business Coach & Mastermind Mentor, Ellie helps coaches, creatives, and consultants scale with ease. Featured in Success Magazine, Thrive Global, and more, she's built a thriving business with her Scalable Freedom Method®️  Website: https://www.ellieswift.com/Podcast: http://ellieswift.com/podcast/Instagram: https://instagram.com/elliehswift SARAH GREENERSarah coaches women and mums to build sustainable, burnout-free businesses. With experience running multiple businesses while balancing family life, she now teaches others how to reframe, systemize, and scale their success.  Instagram: https://www.instagram.com/sarahgreenercoach/Website: https://themoxiemovement.com/------------------------------------------------------------------------------------------------------------------------------WATCH, READ & CONNECTWatch on YouTube: www.youtube.com/@jacquinauntonRead the Blog: https://whitedeer.com.au/ep200 WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Your graphics aren't just pretty pictures; they're the MVPs of your sales team! In this episode of Seriously In Business, I'm breaking down 3 game-changing design strategies to make your Instagram posts profitable. Trust me, you don't wanna miss out—otherwise, you'll be stuck spinning your wheels while others are racing ahead.In this episode, we're diving into:Making Your Designs Easy to Consume: Discover how easy-to-read, strategic designs can captivate your audience and turn them into customers. (Carousels may just become your new best friend!Carousel Conversion Formula: Learn my proven formula for Instagram carousels that guides your audience from curiosity to conversion. Yep, it's that organized!The Power of Shareable Content: Want your posts to reach more eyeballs? Make them shareable! I'll share tips on how to do this effectively.Plus, stick around till the end to find out how you can get live access and support from me on your Instagram posts. If you're tired of your brand looking chaotic and craving some strategic, professional magic, this episode is your golden ticket.Let's make your brand not just look good, but work good. Tune in now!Want to try ManyChat to automate your IG comments to easily share links? https://manychat.partnerlinks.io/1n4c2tt4t99a Watch on YouTube: https://youtu.be/gX5CGCPF43g Read on the Blog: https://whitedeer.com.au/ep199/ WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In this episode, I'm diving into some foolproof design hacks and tricks to ensure your Instagram posts not only grab attention but also inspire action. And guess what? Stick around till the end to hear all about my best-performing content from 2024. Trust me, you won't want to miss it.We're continuing our bold branding series for 2025, and I've got some golden nuggets for you! Bold branding doesn't mean bright colours; it means strategic design that stands out in a crowded space. And now, in part 2, I'm focusing on two essential elements your designs need: simplicity and ease.I'll share why overdesigning your posts is a no-go and how a little bit of texture or a gradient can go a long way. Plus, I'll introduce you to the concept of hierarchy, a powerful tool to make your designs both simple and captivating.Think large text grabbing attention and a clean, readable format that doesn't overwhelm your audience. And oh, the importance of good contrast to ensure everyone, no matter the screen settings, can easily read your posts. Watch on YouTube: https://youtu.be/bMRHBRUTNy8Read on the Blog: https://whitedeer.com.au/ep198/

Branding in 2025 is going to look different—and if you're not ready, you're going to be left behind. Do you want your brand to get noticed, loved, and ultimately create more income for your business? Of course, you do! In this episode, you'll learn what you need to start doing today to boldly stand out in 2025.Join me, as we dive into the first of a three-part series on creating a bold brand. Learn to infuse consistency, uniqueness, and a whole lot of YOU into your brand.Plus, stick around till the end for the four crucial questions to ask yourself if you want your audience to feel like you just get them and they can't help but work with you.

Okay this one is the most uncut and raw podcast I've recorded in years. Not even an intro or outro..not even uploaded to Youtube!In this special bonus episode, I'm sitting down, friend-to-friend on what 2024 really looked like... and what my plans are for 2025. 2024 was BIG... I had a baby, moved house, spent $36k+ on coaching, brought on 5 new team members, launched a program and had my biggest revenue you year to date... Yep, it's been BUSY.But beyond the hustle, I'm reflecting on balancing my roles as a mum and entrepreneur, and sharing my goals for creating better work-life boundaries in 2025. I'm talking about everything from the joys of batch content creation to setting aside Tuesdays just for work, and our journey with more flexible scheduling for my daughter's kinder and baby naps.This episode is all about being intentional—my word of the year—and how I plan to focus on quality over quantity, serving my clients, and spending more precious moments with my family. So grab your favourite drink, cozy up, and let's chat about making 2025 a year of balance, growth, and gratitude.Oh, and I'd love to hear from you! Connect with me over on Instagram (@whitedeergd) and share your word of the year with me.Tune in now for a heartfelt recap and some savvy business insights!

Ever feel like you're out of your depth or not good enough, even when you're totally killing it? Imposter Syndrome, anyone? Christine and I are diving deep into those icky feelings of self-doubt that creep up just when we're about to level up.  In this episode, Christine Corcoran shares her journey of challenging herself, why stepping out of your comfort zone is absolutely crucial (hello, personal growth!) and how to use those nervous, anxious moments as tools to become even stronger.  You'll hear about real moments of anxiety and triumph, and tips on using imposter syndrome as a strength—think of it as your new superpower! Plus, Christine's got some golden nuggets on celebrating small wins to boost your self-belief.By the end of the episode, you'll see that experiencing imposter syndrome isn't a setback—it's a sign you're pushing boundaries and growing. So, tune in and let's turn those fear-based thoughts into rocket fuel for your next big leap!CONNECT WITH CHRISTINE:WebsiteInstagramFacebookThe Next Level Life with Christine Corcoran - Spotify Work with Christine WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wonder what truly makes a million-dollar brand stand out? What elevates then and sets them apart from the rest?In this episode, we dive deep into the top design trends going into 2025 that will make your business look as shiny as a million bucks, helping you attract premium clients.This is the 4th and final part of our series on million-dollar brands. So far, we've busted myths, discussed common traits, and even gotten into equipping your team to create stellar branding. Watch the whole series here: https://www.youtube.com/playlist?list=PLlkZ8zWZqkWYKkoFp6jzCX4LXx0h-THKEToday, though—we're getting super nitty-gritty with examples galore! We chat about everything from trendy minimalist designs to how to get your fonts all clean, crisp, and contrasty. Plus, ever thought about using emojis to add a touch of personality to your brand? Yup, that's in here too.Watch on Youtube/view examples on my blog here: www.whitedeer.com.au/podcast/ep194Plus, see all of my examples and the credit they deserve on Pinterest here: https://au.pinterest.com/jacquinaunton/million-dollar-brand-trends/PS. Elevate your brand beyond the trends with my help inside The Co+Creation Design Club. APPLY NOW: https://whitedeer.com.au/designclub

Struggling to decide between live launches and evergreen strategies? You're not alone, and this episode is your shortcut to clarity!I'm joined by sales page expert Robyn Birkin, and together we cut through the noise about what really works. From the adrenaline of live launches (like my Black Friday sale that pulled in a third of my yearly sales!) to the finesse required for evergreen funnels, we cover the pros, the cons, and the secrets to success.Robyn dishes out her best tips for high-converting sales pages—think perfect button placement, minimizing distractions, and creating “internal urgency” that seals the deal. Plus, she opens up about how she pivoted her business to prioritize balance and sustainable revenue.This chat is packed with actionable takeaways and some laughs along the way. Whether you're rethinking your launch strategy or sprucing up your sales page, you'll leave with plenty of ideas to put into play.Oh, and Robyn even spills about her own podcast Signature Online Course Secrets and how she juggles business and family life. Tune in—it's a good one!

Ever had that moment where you delegate design tasks to your team and end up with something that looks like it was created with finger paint? As busy business owners, we can't do everything ourselves, but we also can't let bad graphics drag our brand down!Imagine having a team that could create stunning visuals that elevate your brand, attract your ideal clients, and actually save you time. Sounds dreamy, right? Well, in this episode, I'm sharing all the secrets to making that dream a reality.We're diving into:1. Creating Clear Brand GuidelinesEnsure your team knows exactly what colours and fonts to use, helping them maintain brand consistency with ease.2. Setting Purpose and IntentionsWhy is understanding where a design fits into your marketing strategy crucial? I break it all down.3. Mastering the Art of FeedbackHow to give kind and clear feedback that actually makes improvements now and in future designs.4. Creating a Set of Handy TemplatesTemplates can be a game-changer for streamlining design tasks.5. Understanding Design PrinciplesLearn why you and your team need to grasp basic design principles for professional-looking graphics.Whether you have a team or you're flying solo for now, these tips are going to revolutionise how you approach your branding. Plus, I've got some juicy insights into my Co+Creation Design Club where I can do all the heavy lifting for you and your team.Apply to join us in The Co+Creation Design Club now! https://whitedeer.com.au/designclubReady to step up your branding game and save some serious time? Hit play and let's jump in!

Ever feel like you're pouring your heart into Instagram but not getting those dreamy results?In this episode, I chat with the fabulous Charlyn Ooi all about leveling up your marketing game by not just focusing on Instagram, but also building a solid email list.Imagine finally being able to convert those double-tappers and comment-dropper followers into loyal clients and customers!

Ever wonder what it really takes to build a million-dollar brand? Or maybe you're curious about why some brands just seem to have that “it” factor that makes them impossible to ignore. Well, you're in the right place!In this episode, we're diving into the magic behind million dollar brands and what five (plus one bonus) traits they all have in common.I've got insights, tips, and a bit of controversy to spice things up. If you're ready to take your brand to the next level, stick around because I've got the secrets you need to hear. Trust me, you don't want to miss this!FREE 10-MINUTE IG MAKEOVER//Got 10 minutes? Perfect—because that's all you need to give your IG feed a premium-level makeover! I want to give you a free guide to walk you through three insider tweaks to creating a feed that feels authentic yet polished, weaving in your brand effortlessly, and boosting your posts with pro design tricks. Head to www.whitedeer.com.au/IGmakeover and grab the '10-Minute IG Makeover Free ‘guide—let's turn your feed into a sales machine!Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclubWatch or view example images: https://whitedeer.com.au/common-million/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

In today's world where personal connections and trust are everything, Suz Chadwick and I are exploring why personal branding trumps traditional funnels and can be a game-changer for your business.We'll chat about everything from establishing trust with your audience to integrating authenticity into your brand. Suz shares her framework: "magnetic magic," which includes creating an aspirational desire and building connections where clients feel there's no better option than you.You'll learn why sharing your journey—challenges and all—matters, and how it can foster deeper emotional connections with your audience.Suz breaks down the importance of energy in personal branding and how to build your "brand house" brick by brick. Whether you're a fashion label or a coach, Suz's insights are a treasure trove for anyone looking to add that extra sparkle to their brand.Get ready to revamp your personal brand game with practical advice, inspiring stories, and a whole lotta good vibes!ABOUT SUZ CHADWICK:Suz is a personal brand & business coaching working with (mostly) women to help them build powerful personal brands, get out of their own way and show up to magnetise the clients & opportunities they want.CONNECT WITH SUZ:www.instagram.com/suzchadwickwww.tiktok.com/suzchadwickwww.suzchadwick.comhttps://www.linkedin.com/in/suzannechadwick/Free workshop - From Unknown to In Demand: www.suzchadwick.com/indemand 

Ever feel like your brand is just a few tweaks away from *truly* dazzling your audience? Maybe you're juggling the chaos of scaling from a cozy five figures to those ambitious six figures and beyond, and wondering if the secret lies in sophisticated custom designs. Well, let's debunk that myth together.In this episode, let's chat about why relentless redesign isn't the key to a million-dollar brand. Successful branding isn't about looking fancy but staying consistent and true to your brand style.Plus, we'll highlight real-world examples from savvy entrepreneurs who are making waves with their consistent and effortless branding strategies (that don't always use the "classic" 1 million dollar vibe branding).You'll learn why less is more and how to curate a premium image without falling into the trap of ever-changing design trends. I'll also share some real talk on why outsourcing everything might actually slow your growth and how in-house skills can be your best ally.VIEW EXAMPLES ON BLOG HERE: https://whitedeer.com.au/build-your-million-dollar-brand/Plus, stay tuned for exciting future episodes where we'll uncover more secrets of top-tier brands and the art of premium branding.Want to work with me in The Co+Creation Design Club and stop wasting you and your teams time on graphics that slow your business down? Our next intake starts soon!! https://whitedeer.com.au/designclubWORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Feel like you're drowning in the sea of social media content creation? Trust me, I've been there! In this episode, I teamed up with the incredible Trena Little to help you discover why YouTube might just be the lifeboat your business needs—even if you already feel swamped with other platforms.Trena and I dive deep into why YouTube is a game-changer for business owners. It's not just another platform to juggle; it's a powerhouse for long-term growth and engagement. While Instagram posts fade into the background, your YouTube content will keep working for you, generating views and conversions long after they've been posted.Worried about finding the time? We get it. Trena discusses how focusing on solving specific problems can turn casual viewers into dedicated customers and even land high-ticket deals.If you're ready to boost your biz with YouTube—grab a cup of coffee, get comfy, and join us for this fun and insightful chat! Trena also shares a game plan template for getting your YouTube strategy off the ground, available at trinalittle.com/videoplanABOUT TRENA:As a YouTube strategist, Trena, who has a  Master's Degree in Business, has been helping online business owners develop YouTube strategies for over 8 years. Building YouTube strategies allows her clients to scale their business, by driving more leads with evergreen videos and not needing to create daily social content that expires within 24 hours after posting!  Being a busy business owner herself, she understands the importance of making video simple and effortless but effective and lasting.  Her Youtube videos are her sales team and they do the heavy lifting for free, they are working for her 24 hours a day 7 days a week!  Trena has over 54,000 subscribers and over 4 million views.Video Gameplan: trenalittle.com/videoplanYoutube: https://www.youtube.com/@TrenaLittle WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Ever wondered why nailing your brand can sometimes feel like cracking a secret code?Well, you're in luck because this episode is packed with the expert insights you need to transform your brand from ‘meh' to marvellous!Join Hazal and Jacqui for a LIVE recording of The Seriously in Business Podcast!Get your brand, business and design questions answered! We cover everything from Instagram aesthetic, worst business investments, email open rates, brand mistakes and more!Connect with Hazal: https://heyhazal.com/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Let's tackle the age-old question: Are Facebook groups still worth it? Spoiler alert: They absolutely are, and this week's guest expert, Sarah Beisel, shares her tried and tested strategies to show you how. From savvy growth hacks to engaging your audience with minimal time investment (15 minutes a day, anyone?), Sarah unpacks everything you need to know to build a buzzing online community (that helps your business to grow).Discover why Sarah ditched Instagram and focused her energy on Facebook, how she keeps 2,000+ members active in her group, and the secrets behind creating engaging content that keeps your community coming back for more. Plus, we chat about why choosing the social media platform that aligns with your preferences and where your audience hangs out is a game-changer.Join us for this lively episode as Sarah equips us on effectively leveraging Facebook groups for business.ABOUT SARAH:Sarah Beisel is a Facebook groups coach for Christian Entrepreneurs who want to create engaged online communities. She helps them launch and grow their Facebook groups so they can build relationships with their audience.Sarah hosts a top 2% podcast, Simple Facebook Group Strategy, and is the founder of the Facebook Group Strategy for Christian Entrepreneurs community on Facebook.She believes Facebook groups are the best way to build community online and one of the most successful ways to create impact and income.CONNECT WITH SARAH:Facebook Group: https://www.facebook.com/groups/sarahbcommunityPodcast: https://sarahbeisel.com/podcastGrab the Facebook Group Launch Checklist: https://sarahbeisel.com/checklistWORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Imagine this: toting a baby around while having your most successful launch in your 10 years in business. Sounds like a wild dream, right? Well, six months into juggling a new-born and a thriving business, I'm living proof that it's possible.In this episode, I'm sharing the real-deal insights of living this beautiful, chaotic dream *chaotic being the key word*. If you're thinking about balancing a thriving business with the joys (and chaos) of motherhood, I'd be honoured to share some of my experience with you.Six months into this mum-of-two life, I've had some big realisations. Imagine finishing a presentation at 11pm the night before you're presenting it to the biggest online audience of your life, with a 4 month old you'll then be up feeding during the night—yep, that happened—and it was amazing!We'll chat about why I chose the stay-at-home mum and biz owner combo, and I'll share some critical questions I've been asking myself to make sure my business stays sustainable—things like limiting client intakes and re-evaluating my social media strategy.To all the business mothers (and mothers-to-be) out there, this episode is for you!MATERNITY LEAVE PODCAST: https://whitedeer.com.au/maternity-leave/WORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Why are short-form videos such a big deal? Alisha from The Social Impact joins me on the podcast this week and all I can say is - be prepared to be inspired by how you can use Instagram Reels to make you money in your business.Alisha walks us through her powerful "Reels that Bank" framework, showing us how to captivate, convert, and cash in through strategic Reels that genuinely drive action.She shares her journey of shifting focus from merely racking up views to smashing her sales goals by creating content that speaks directly to her target audience. We explore practical tips on producing impactful Reels, whether you're batch-creating or flying solo, and how to avoid the endless trap of chasing trends.If you're looking to elevate your Reels game and turn those views into real business results, this episode is a must-listen.ABOUT ALISHA:Meet Alisha Marfatia, the 'Reels Queen' and Instagram's first officially announced 'Reels Pro,' a visionary strategist transforming female entrepreneurs into leaders with her unique blend of cinematic storytelling and digital mastery. A filmmaker and coach, she's built two 7-figure businesses on Instagram, proving her techniques in propelling brands to amplify their audience, enhance their online presence, and boost profits.Beyond coaching, Alisha's insights resonate globally through her podcast, highlighting her collaboration with Instagram and Meta as a recognized content creation expert. Her approach transcends conventional mentoring, advocating for joy in the entrepreneurial journey, merging strategy with creativity, and redefining success.As an in-demand speaker and mentor, Alisha empowers you to embrace a vibrant, wealth-creating future where business and creativity unite. Join her in this adventure, where fun and fortune are your reality, and success is both unstoppable and joyously fulfilling.CONNECT WITH ALISHA:Instagram: www.instagram.com/thesocialimpact.coGet FREE access to Alisha's 5-day reels to clients training series (usually worth $111): https://alisha-marfatia.mykajabi.com/offers/2uxRzX4j?coupon_code=FREEREELSTOCLIENTSWORK WITH JACQUI:// DIY Design My Biz: The best course for business owners DIYing their own brand and graphics in Canva. Learn more: https://whitedeer.com.au/diy-dmb// The Co+Creation Design Club: Design WITH the help of a professional designer in this high-touch coaching space: https://whitedeer.com.au/designclub// Design Studio: If you're after fully done-for-you design services my studio team can help! https://whitedeer.com.au/designstudio

Do you ever find yourself stuck in the loop of making things perfect before you share them? You're tweaking that design for the 273rd time, or you've got an idea for a course but just can't seem to finish it to absolute perfection? If you nodded along furiously, this episode is for you!We're dropping into the world of perfectionism and how it might be holding back your business.Spoiler alert: perfectionism can stifle creativity and slow your progress to a crawl! I'm sharing some real-life examples from my own journey and giving you actionable tips to break free from the perfectionism trap.We'll chat about:The real reasons behind perfectionism and how it's killing your productivityThe negative effects of over-perfecting everything, like wasted time and missed opportunitiesHow to set timers and get accountability buddies to keep you on trackCelebrating progress instead of waiting for perfectionSo, grab a cup of tea, sit back, and let's get you past those perfectionist tendencies and toward a more productive, creative, and successful you!Ready to design your brand together? Join my DIY Brand and Design course! Doors now open: https://whitedeer.com.au/diy-dmbGravity timer: https://www.becstewart.net/products/productivity-timer-cube-1 (Use the code JACQUI10 for 10% off - not an affiliate, I just got you a code!)

Ever wondered how to make a membership model work like magic in your business? Get ready for an exciting episode where I chat with the incredible Leonie Dawson. She's figured out the code to success and is ready to share her secrets, all while working only 10 hours a week!Leonie has created a hugely successful membership, the Brilliant Biz & Life Academy, boasting around 5,000 members and generating a jaw-dropping $11-12 million! She'll let you in on the wonders of the membership approach: offering massive value, creating from joy, and skipping the stress of constant launches. Plus, we'll dive into how aligning your membership with your personality and strengths can lead to phenomenal success.So, if you're dreaming of building a thriving membership or simply want to optimize your business hours for maximum joy and productivity, this episode is packed with the insights you need. Tune in and get ready to be inspired by Leonie Dawson's magical membership journey!ABOUT LEONIE:Leonie Dawson is an internationally best-selling author of the 2024 My Brilliant Year workbooks (formerly known as the Goal Getter workbooks) which have been used by over 500,000 people worldwide.A multi-passionate entrepreneur, Leonie has generated over $14 million in revenue while only working 10 hours a week. Leonie has been recognised for her business acumen by winning Ausmumpreneur's People's Choice Business Coach, Global Brand & Businesses Making A Difference Awards.Leonie has spent the last 10 years living in some of the most beautiful places around Australia. She currently lives with her two daughters and husband on the Sunshine Coast.GET IN TOUCH:Website: https://leoniedawson.com/Podcast: https://leoniedawson.com/podcast/

Did you know a simple logo change, combined with a strategic visual rebrand, has the potential to more than double—or even triple—your revenue? Just look at the success of Old Spice after their iconic rebrand, which led to a 125% increase in sales.But on the flip side the wrong rebrand can cost you sales... Tropicana's redesign led to a 20% drop in sales, costing the company $30 million in just a few weeks. They quickly reverted to the original design after realizing the new look did not resonate with customers.Before you get all jittery, know that a well-executed rebrand can bring immense success. I'm here to ensure you're in the Old Spice category and not tripping over Tropicana-type errors.Join me in this episode, as I walk you through the must-know steps of rebranding, from understanding why you need to rebrand, to doing your niche-specific research, all the way to testing and getting feedback before that exciting launch.Plus, I spill the beans on how you can get hands-on support in my Co+Creation Design Club.So, if you're ready to craft a brand that not only looks stunning but strategically boosts sales and connects deeply with your audience, hit play now! Let's make your rebrand a smashing success together. If you want to rebrand RIGHT and have fun while doing it I think you'll love The Co+Creation Design Club: www.whitedeer.com.au/clubPast episodes in the rebranding series:1. How to rebrand the right way: https://whitedeer.com.au/rebranding-your-business-the-right-way/2. Steps BEFORE you rebrand: https://whitedeer.com.au/rebranding-foundations/3. How do design a logo: https://whitedeer.com.au/rebranding-logo/4. Rebranding Mistakes: https://whitedeer.com.au/rebranding-mistakes/Full Youtube Playlist: https://youtube.com/playlist?list=PLlkZ8zWZqkWaE2XLtdJCQ2zyDaKZ48EUh&si=GpTAvQcqHqQTIwTUHow to launch new brand: https://whitedeer.com.au/brand-launch/

Feeling like your current brand just isn't hitting the mark anymore? Maybe you jumped into a rebrand too quickly, or perhaps your business has evolved and your branding hasn't caught up. Trust me, you're not alone!In this episode, I'm sharing common rebranding mistakes that could cost you time and money—and even leave your business looking unprofessional. Don't worry, I've got some golden nuggets of wisdom to help you avoid these pitfalls and get your rebranding journey on the right track!From understanding the importance of clarity in your brand vision to the significance of not overcomplicating your design, and why you should never just blindly follow trends—I'm covering it all. Plus, I'll share why it's crucial to focus on more than just your logo and how strategic planning can make all the difference in a successful relaunch.If you're ready for some real talk on rebranding and want to ensure you do it right this time, then this episode is for you.P.S. If the whole DIY rebranding thing feels a bit overwhelming, don't worry—you don't have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club

Are you feeling stuck in the mud when it comes to designing your new logo? Whether you're DIYing it or working with a designer, I know that creating a logo can sometimes feel like you're trying to solve a Rubik's Cube blindfolded. But don't worry, I got you!In this third instalment of our rebranding series, we're diving right into the nitty-gritty of brainstorming a strategic (and beautiful) logo for your business. Logos are like the faces of our brands, and getting them right is crucial because, believe it or not, we don't get second chances when it comes to first impressions!Listen to episode 176: Guide to Rebranding Your Business the RIGHT WayListen to episode 177: First 5 Steps BEFORE Rebrand – Setting the Foundations for a Lasting and Impactful BrandIn this super actionable episode, I'm sharing the exact steps I take as a professional designer to help my clients, and even my students, craft logos that are versatile, simple, conceptual, and unique. We'll break down the essential four parts of a good logo, chat about the importance of research and mind mapping, and even get our hands a bit dirty (figuratively speaking) with some sketching before diving into the design software.So grab your favourite sketchpad and let's turn that logo dream into reality! And remember—simplicity and versatility are your new best friends.Catch you in the episode!P.S. If the whole DIY logo thing feels a bit overwhelming, don't worry—you don't have to go it alone. Join me in The Co+Creation Design Club where we can design your logo (and ALLL the graphics your business needs) together! FIND OUT MORE: www.whitedeer.com.au/club

Feeling like your brand could use a little more *pizazz*? Maybe things are starting to feel a bit stale, or perhaps your biz has grown and evolved, and it's time your branding reflected that. Whether you're just not feeling proud of your brand anymore or you're itching for a fresh, sophisticated look, it's definitely time for a rebrand!But rebranding isn't just about splashing some new colours on your website or tweaking your logo, it's so much more than that. In this episode, I'm breaking down the 5 foundational steps you *absolutely* need to tackle before diving into a rebrand.We'll chat about everything from knowing your business inside out with my WOW brand model, to talking to your target audience the *right* way, and even how to create that perfect Pinterest mood board to nail the vibe you're going for.Trust me, rebranding can cost time and money, and you want to do it right!If you're ready for you brand to effortlessly attract, seamlessly convert, and professionally deliver client experiences your people rave about through strategic branding then you'll want to come along to my free masterclass August 22 2024. Get your ticket: whitedeer.com.au/moneymakingmasterclassOr, join me inside The Co+Creation Design Club. diydesignmybiz.com/clubFind out more about the WOW Brand Model here: https://www.whitedeer.com.au/podcast/wow-model 

Ever look at your brand and think... it's just not hitting the mark anymore? Maybe your business has evolved, or maybe it wasn't quite right from the start? It might be time to rebrand time!But HOW do you dive into a successful rebrand without wasting time and money? Because rebranding is an expensive and time-consuming endeavour you definitely don't want to be doing again any time soon.Let's dive into the 5 essential steps for rebranding your business the *right* way. From nailing down the foundational work to ensuring the visual aspects are spot-on - let's make sure your new brand truly resonates with you and your audience.Join me as we explore:- The crucial questions to ask before diving into a rebrand.- Key differences between a rebrand and a brand refresh – which one do you need?- How to align your visuals so they connect with your target audience.- Practical strategies and tools (including mood boards and concept drafts) to bring your rebranding vision to life.(PLUS I've got a free brand audit checklist you can go through yourself to work out which parts of your brand need some TLC before you can be a successful, high-demand brand! Download here: www.whitedeer.com.au/YTbrandauditchecklist)PS. Like the sound of The Co+Creation Design Club? Find out more here: www.whitedeer.com.au/club 

Ever wondered how to perfect your personal style and make it work for your business goals? Well, this episode is tailor-made for you! (Pun absolutely intended). In this conversation, I'm sitting down with the fabulous Dina Cerchione to dive deep into all things personal styling and brand image.Dina shares her magic touch on understanding yourself to create a style that's not only flattering but also a true reflection of your personality and business brand. We chat about why copying others' styles just doesn't cut it—and how you can craft a look that's uniquely yours.We also discuss mood boards, intentionality, and how small changes can transform your entire look! Whether you're gearing up for a branding photo shoot, or simply navigating your wardrobe for Zoom meetings, Dina's got the tips to make you shine.We even get into some fun behind-the-scenes insights from Dina's styling gigs in television and personal branding, including how contestants are prepped for their national TV debuts!So, if you're ready to up your style game and make a lasting impression, you won't want to miss this. Tune in now and make your closet—and your brand—work for you! ABOUT DINA:Dina Cerchione has been making celebrities and reality TV guests look great on-and-off camera for over 25 years and is one is one of the busiest Hollywood stylists in town. Her work has been seen on some of the biggest shows on television, including America's Got Talent, Deal or No Deal, Dr Phil, and on all of the major networks and streaming services including FOX, ABC, Netflix, and HBO. She has also been featured in industry and consumer media outlets such as In Style, The New York Times, The Hollywood Reporter, People, and The Daily Mail. Now she is working that same Hollywood magic for modern entrepreneurs, speakers, coaches and anyone who is the face of their business helping them enhance their brand using style. Through her many years of honing her craft working as a TV wardrobe stylist, Dina knows how to tap in and tell people's story using style. Her approach is rooted in the belief that a well-designed personal style can open doors and create opportunities. With an eye for detail and an understanding people need to present themselves in an authentic way, Dina helps her clients make lasting impressions that align with their ideal clients and their professional aspirations. Whether it's for a keynote speech, media appearance, brand photo shoot or daily business interactions her mission is to ensure every entrepreneur she collaborates with has a personal style that is as unique and impactful as their brand.GET IN TOUCH WITH DINA:Instagram: @dmcstylesLinkedIn: Dina CerchioneWebsite: dmcstyles.comFreebie: The Ultimate Guide To Your Brand Photo Shoot Style https://keap.app/contact-us/4141690198853504

Have you ever felt like your brand just isn't hitting the mark? Whether you're a seasoned business owner or just starting out, maintaining a strong visual brand can be a game-changer. But HOW do you create and keep a brand that truly stands out in the crowd?In this episode of the Seriously in Business Podcast, I want to walk you through the essentials of building and maintaining a strong visual brand. We'll dive headfirst into what makes a brand truly pop! I'll give you the lowdown on why having a consistent visual brand isn't just about looking pretty—it's about building trust, standing out, and even being able to charge more for your services.We'll cover everything from logos, colour palettes, and fonts to why your brand's vibe should shine through in every touchpoint—whether it's a social media post, website, or flyer. I'll even share some insider tips on creating a brand style guide and how using tools like Canva Pro can streamline your design process.Join me as we break down the components of a killer visual brand, and I share my top tips and tricks to make branding work for you. You'll walk away with actionable insights to elevate how your business looks and feels—or at the very least, you'll learn how to make your brand more recognizable and trustworthy.Ready to take your branding game to the next level? Let's dive in!

In this episode, I chat with marketing strategist, Alexandra Moore, on the secrets of skyrocketing sales and creating lasting relationships with your customers through the art of customer journey.Our guest, Alexandra, gives an example of one of her clients who was struggling to grow her business. She was great at converting once they were in the door, but something in her customer journey was missing. After some data magic and advice from Alexandra, she then saw a jaw-dropping 500% increase in sales in just one month!This is the power of utilising data and customer journey in business to find the holes and to know where to dedicate your time and resources. ABOUT ALEXANDRA:Alexandra Moore is the CEO and Lead Strategist of Coach House Marketing Inc. is a 14 year strong boutique marketing and digital strategy firm based in Toronto. A former academic (her PhD work is in Shakespeare) Alexandra has a proven track record of developing strategic opportunities for clients to reach record-breaking conversion & sales growth rates, while supporting a fiscally prudent, data-driven approach to testing and scale campaigns.She is certified as a digital transformation expert from Yale University, a digital advisor for the Canadian Digital Adoption Program, and is passionate about supporting organizations in their ability to reach new audiences and markets, engage the public in new digital ways, build new partnerships and networks to improve digital capacity, collect and analyse data to better understand value and impact, improve specific areas of business with digital technology, and transform business models for long-term sustainability. CONNECT WITH ALEXANDRA:Website: www.coachhousemarketing.comInformation on Scaling Businesses: www.coachhousemarketing.com/the500percentcourseLinkedIn: https://www.linkedin.com/in/alexandralmoore/

Ever wondered how creating a simple quiz can skyrocket your business leads? Well, let me take you through the journey of creating my own quiz and how it amassed over 2,000 leads for my business!In this episode, I share my step-by-step process from creating the quiz, the pitfalls I encountered along the way, and the strategic approaches that finally made it a roaring success. We'll talk about the importance of making your audience feel known, how to tailor your quiz to connect with them, and why a solid funnel is the key to success.I'll also offer tips on keeping the quiz fun and engaging, making it a breeze for your audience to relate to your brand while feeling excited about their results. And hey, we'll even chat about promoting your quiz with some nifty marketing tactics!So, if you're ready to ramp up your business leads in a creative and engaging way, join me on this episode to unlock the power of quiz funnels! Trust me, the potential is limitless, and I can't wait to spill the beans with you!Want to try the quiz platform I use and recommend? Here's my affiliate link (obviously only sharing link to products I believe in!): https://get.tryinteract.com/f7vnhupludamOh and want to check out my quiz for yourself? Here's the link: https://whitedeer.com.au/quiz

One of the best ways to grow your business WITHOUT just working "harder" is automation. Automation is the art of using technology to do tasks, or connect tasks FOR you. (AKA. Freeing up time so you can focus on the money-making tasks in your business).Automations can be as simple as sending a new subscriber the freebie they signed up for (yep! That's an automation), sending an abandon cart email, or automatically asking a client for feedback when they've finished working with you.In this episode, host Jacqui Naunton, sits down with Brianca Johnson to delve into the world of business automation and how it can revolutionize the way you operate.Key Takeaways:Discover the potential of using technological tools to streamline tasks, save time, and enhance efficiency, from setting up welcome sequences to utilizing tools like Zapier for seamless integration.Personalized Touch: Understand the importance of making automations feel personal and high-touch to maintain a genuine connection with customers, and learn from real examples of successful automated client interactions.Testing and Avoiding Mistakes: Explore the significance of thorough testing to ensure seamless automation implementation, and uncover common mistakes made in the process.Be inspired: How automation lead one of Brianca's clients to a five-figure launch hands off. ABOUT BRIANCA:Brianca Kirkman (Johnson), MA is a Marketing Operations and Automations Consultant and the author of It Ain't Rocket Science, Friend! How to Position Your Expertise, Build an Authentic Personal Brand, and Plan a Profitable Launch in 90 Days. Brianca specializes in helping executives, entrepreneurs, and CEOs build, launch, and grow sustainable marketing systems through simple online marketing strategies and advanced automations. Brianca has assisted her clients in generating over $500,000 in first time launches and has coached over 600 women between three core programs since July 2020. CONNECT WITH BRIANCA:Facebook - https://www.facebook.com/thebriancajohnsonInstagram - https://www.instagram.com/thebriancajohnson/YouTube - https://www.youtube.com/channel/UCyfJ1L2AzF5fFtjF9W4U14QLinkedIn - https://www.linkedin.com/in/thebriancajohnson/Marketing Performance Assessment: www.briancajohnson.com/quizFive-Figure Sales Funnel Training: www.briancajohnson.com/free-trainingClarity to Coins Membership: www.briancajohnson.com/membershipSPECIAL LISTENER COUPON: Get $100 off 3 months in Brianca's Clarity to Coins Membership:  https://marketplace.briancajohnson.com/discount/DNGYJFVKJDSZ?redirect=%2Fproducts%2Fclarity-to-coins-course

Have you ever found yourself trapped in the web of an online course, only to emerge months later with barely a dent in your progress bar? We've all been there. But fear not, because today we're diving headfirst into the world of online courses. As a seasoned online course creator and avid learner, I've got a treasure trove of tips to ensure you wring out every drop of value from those digital learning experiences.Join my online course (that's so much more than an "online course") and start showing up seriously in your business: https://whitedeer.com.au/diydmb-limited Key Takeaways:- Immediate engagement: Open the course as soon as possible to familiarise yourself with the content and structure.- Anchor into your "why": Revisit the reasons for enrolling in the course to stay motivated during challenging moments.- Schedule commitment: Set a realistic schedule to work through the course and set deadlines for each module or section.- Leverage live support: Take advantage of any live components or support offered to enhance the learning experience.- Connect with others: Engage with fellow course participants to form connections and gain additional support.- Embrace flexibility: Don't be discouraged by falling behind, as online courses often provide lifetime access, allowing for a reset and renewed commitment to learning. 

Looking for ways to make your business more easeful and balanced? To honour rather than fight the season you are in? Join me, Jacqui Naunton, as I chat to special guest, Laura Canham, about the challenges of work-life balance and the journey of building an intentional and fulfilling business. Key Takeaways:- The challenge of work-life balance differs when working for oneself compared to working for someone else.- It's okay to pause the business during unpredictable events and personal circumstances.- Creating an "easeful" business requires intentional effort, including investing in systems, teams, and personal well-being.- Identifying and addressing "sticky icky" points in business to make necessary changes for better ease and support.- Regularly assessing business challenges and making necessary changes incrementally rather than through drastic shifts.- Prioritising personal happiness and fulfilment over financial success and aligning with personal values and passion. ABOUT LAURA CANHAM:Laura is an award-winning business coach on a mission to help women do business their way. She has supported over 400 female entrepreneurs to scale with ease, increase their impact and income, and most importantly, create more freedom, fun and flexibility in life and business.She has scaled her online business from start-up to a quarter of a million dollars in just two years (while also birthing two babies!) so she knows a thing or two about keeping things simple and still getting big results.She is a proud boy mama, speaker, podcaster and is currently in her digital nomad era, running her business whilst travelling Europe with her family. CONNECT WITH LAURA:www.instagram.com/lauracanham_www.lauracanham.com 

I'm always SO interested in how a business *actually* runs behind-the-scenes. How much are they spending to make everything tick, what are they doing manually vs. automatically, what programs do they use to keep on top of everything?In this episode I share a detailed look into the behind-the-scenes of my online business, highlighting the tech stack and software tools I use to efficiently run my business. From project management and content repurposing to design programs and financial management.Key Takeaways:- I utilize a combination of free and paid software tools, including Asana for project management, Airtable for data organization, and Slack for team communication.- My paid subscriptions include Kartra for course hosting and email management, Gmail for professional email accounts, Adobe Suite for graphic design, and QuickBooks for financial management.- I also employ additional software such as Simplecast for podcast management, Showit for website building, and Cast Magic and Opus for content repurposing.Full list of tools (*some links are affiliates):Asana https://app.asana.com/Slack https://slack.com/Google suite https://workspace.google.com/Airtable https://airtable.com/Creative Market https://www.dpbolvw.net/click-100887243-15136940Castmagic https://get.castmagic.io/gyp4w1pwvk0oCapcut https://capcutaffiliateprogram.pxf.io/ZQ3ngkKartra https://kartra.com/Adobe https://www.adobe.com/Quickbooks https://quickbooks.intuit.com/Simplecast https://www.simplecast.com/Crazy Domains https://www.crazydomains.com.au/Zoom https://zoom.us/Vimeo https://vimeo.com/Calendly https://calendly.com/Interact https://get.tryinteract.com/f7vnhupludamCanva https://partner.canva.com/whitedeerCreative Fabrica https://www.creativefabrica.com/promo/8407/0P1055-FGHIJKLMNO/ref/4088225Dubsado https://dubsado.com/?c=whitedeerShowit https://account.showit.com/r/2mnkq4b1Opus Clip https://www.opus.pro/?via=b49cd0Zapier https://zapier.com/Since recording I'm now also using:Manychat (paid): https://manychat.com/Signature Hound (paid): https://signaturehound.com/