Podcasts about global partner marketing

In this episode of Partnerships Unraveled, we sit down with Kris Blackmon, Director of Global Partner Marketing at AvePoint. Coming from channel journalism at The Var Guy and content leadership at Channel Futures before moving into her current role, Kris brings a perspective on partner marketing that's genuinely hard to find. Perspective that is built from years of watching the channel from every angle before stepping inside it.Kris opens by reframing what partner marketing actually is. Her remit at AvePoint spans enablement, the partner program, product marketing, and to-and-through execution. Her point is that you can't pull one lever in isolation. A strong campaign with a weak program behind it answers its own question. She also talks through how global strategy and regional field execution divide the work. Global sets direction and builds assets. Field teams localize, execute, and carry accountability for results in market. Sales alignment holds it all together. AvePoint's roadmap to 2030 gives that alignment a clear spine.The second half focuses on AvePoint's partner program redesign. The original tiered model rewarded revenue almost exclusively,  a lagging indicator that told the team nothing about what actually built toward a sale. Eighteen months of design, piloting, and iteration produced a points-based program that rewards partners across certifications, co-marketing activity, lead generation, and more. Kris explains how clean data makes it possible to show partners concretely why deeper engagement leads to better outcomes for both sides, and why redesigning the partner portal UI was just as important as the program structure itself.The frontier she's most focused on: gaining real visibility into through-partner marketing activity before deal registration arrives._________________________Learn more about Channext

Eric Arcese, vice president of global partner marketing at Dell Technologies Dell Technologies vice president of global partner marketing Eric Arcese joins In The Channel ahead of Dell Technologies World, and his central message for Canadian partners is worth sitting with: the AI Factory is Dell’s story, but the seams around it belong to the channel. Arcese describes looking at the Dell AI Factory with NVIDIA topology slide at a recent Dell Tech World and seeing the “gaps, the seams” – the services, the data work, the outcome-level integration – as the real opportunity for partners. As enterprise AI adoption moves beyond hyperscaler buildouts into mid-market and commercial customers, those gaps are where Canadian MSPs and VARs have natural advantages: proximity to the customer, industry intimacy, and the ability to make the technology real. On the VxRail-to-Dell Private Cloud transition, Arcese frames the shift around the economics of AI – disaggregated infrastructure lets customers independently scale GPUs, storage, and networking for specific workloads. Hypervisor choice is preserved across Red Hat, Microsoft, VMware, and others, and partners building Dell Private Cloud practices can access up to 10% incremental incentives. The AI PC conversation moves past the usual productivity pitch. With over 500 million PCs still running Windows 10 and enterprise fleets averaging three to five years old, the refresh is as much a security imperative as a performance one – a stronger entry point for MSPs already in the endpoint security conversation with their customers. The episode closes with a preview of the Global Partner Summit at Dell Technologies World, May 18-21 in Las Vegas. Demand signals replacing traditional leads, AI-assisted quoting and deal registration, a “modern partner-centric transaction ecosystem” – the “simple, predictable, profitable” mantra is getting operational substance. The details come in May. Read Full Transcript Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca, and your host for the show. Dell Technologies World is coming up in May, and for the Dell partner community, it’s the biggest event on the calendar – the place where the direction for the partner program gets set for the year ahead. As we head toward that, there’s a lot for Canadian resellers and MSPs to be thinking about. The partner program has been evolving. The shift from VxRail to Dell Private Cloud is still very much unfolding. The AI infrastructure opportunity is reshaping what customers expect and what partners are expected to deliver. The question of where a Canadian MSP or VAR actually fits into all of that – that’s a real and pressing one. To help me make sense of it, I sat down with Eric Arcese, Vice President of Global Partner Marketing at Dell Technologies. Eric’s been in the industry for over 25 years, with roots going back to the EMC era, so he’s been watching and shaping how the Dell partner ecosystem operates for a long time. We talked about where partners fit in the AI story, the VxRail transition, the AI PC refresh, and what you can expect from the Global Partner Summit in May. Let’s get right into it, my chat with Eric Arcese. Robert Dutt: Eric, thanks for taking the time. I appreciate it. Eric Arcese: Thanks, Robert, for having me. Robert Dutt: You’re the Vice President of Global Partner Marketing at Dell. Can you give me a sense of what that actually means day-to-day? What are you responsible for, and what does the Dell partner community look like from where you’re sitting? Eric Arcese: Well, the partner community has been a tremendous growth engine and a critical and existential part of our go-to-market in everything that we do. We have partners around the world, we have some of our very best in Canada, and our partners really bring our technology to life with our shared customers around the world. We can’t do what we do in the market without the phenomenal partners that we have. In my role leading global partner marketing, that is to make sure that our story resonates, that we’re bringing that value proposition to life for our partners. They have choices, just like customers do, each and every day – who they’re going to invest in, who they’re going to work with, what they’re going to focus on learning, how they’re going to enable their sellers, their pre-sales folks. And we want to make sure that our partners feel really good about working with us, building businesses with us, developing practices with us, and ultimately growing with us in the markets that they serve for the customers that we collectively support. I love what I do. I’ve been in tech for over 25 years, here at Dell for over 25 years as well, and I could not think of a place I would rather be. Supporting our very best partners in Canada and around the world, and all that we do – that’s a little bit about what I do. I work very closely with my team around the world, and with our regional marketing folks as well, to make sure that that last mile of what we deliver for partners is well-aligned and adds value to partners in the ecosystem. So that’s a little bit about what I do, Robert. Robert Dutt: I feel like 2026 is a bit of an inflection point for the partner community writ large, and the definition of a Dell partner seems broader than it’s ever been. You’ve talked about partners moving beyond reselling into being architects, advisors, ecosystem builders – all that kind of good stuff. What do you see as the state of the Dell partner community right now, and how have you seen that picture change over recent months, and I guess the last year or two? Eric Arcese: Robert, you and I have both been in tech for the last couple of decades, and there have been different chapters, different inflection points. What we’re seeing now is a moment like we’ve never seen before. This is obviously all driven by AI, but it puts infrastructure, solutions, integrations, and outcomes at the forefront of everything that our partners deliver and everything our customers are demanding. So we’re in this moment that’s existential in tech and everything that we do, where we need to accelerate time to value with infrastructure. And when it really dawned on me, Robert – it was a couple of years ago, at a Dell Technologies World; you might have been there too. We had this announcement, and we called it the AI Factory with NVIDIA. And we had a picture on a slide – like so many of you have seen, with a chevron – data coming in on one side, use cases and business outcomes on the other, but layered through all of that, you had services, AI, software, infrastructure. And there were gaps when I saw this slide, and I was thinking to myself: the gaps, the seams, that’s where the opportunity lies for our partners around the world. Dell is the infrastructure provider of choice. We are the leader in everything that we provide – right from commercial PCs, to storage, to servers, AI servers – and stitching it all together through the topology upon which we develop those outcomes creates a huge opportunity for our partners. So that’s what gets me really excited about the moment. We’re meeting the moment. Our technology is meeting the moment, our partners are meeting the moment, and we’re working each and every day with those partners to deliver real AI-driven outcomes around the world. And some customers get it – and those that don’t, won’t be here very long. So there is this urgency, and we see that in our demand across the board. And I won’t go into earnings from last year, but you’ve probably seen that the year that we just posted, we’re seeing that come to life in every market. We’re seeing that in Canada, no doubt about it as well. It’s hard not to get excited about it. This is a very special time indeed. Robert Dutt: So the AI Factory – definitely been a centrepiece of the story for the last couple of years, as you point out. When I look at it from the perspective of my audience – from the MSP or the VAR serving mid-market and SMB customers – the massive GPU cluster buildouts feel like they’re kind of happening somewhere else. Can you help me fill in the story for the regional partner who isn’t doing hyperscale deployments and where they fit into the AI infrastructure story at this point? Eric Arcese: It’s a great question. I think that’s a little bit of the elephant in the room, right? The first couple of years, it’s like – yeah, you’re reading about these multi-billion-dollar deals, but where are they happening? And those deals were happening at the hyperscale level. The next question is: when is there enterprise AI adoption? When does a traditional enterprise customer really start embracing AI at every level? And you know what? We’re seeing that now. The trajectory of that growth is accelerating, and it’s terrific to see. To your point, Robert, those first couple of quarters, first year or two – the question was: what about enterprise adoption? And that’s where our partners are incredibly well positioned to make it real. What are the outcomes? What are the use cases? What are the business processes we’re going to focus on to bring that infrastructure to a place where it’s adding real value? The people in that workflow who make that real – that’s our partners. Dell’s partners. Because our partners in Canada are incredibly intimate with the industry, the customer, the use cases, the business priorities – whether it’s in the public or private sector. We’re providing that infrastructure at Dell Technologies, but our partners are making it real because they have that intimacy. They’re pressing the flesh, they’re working with customers each and every day, they know what those priorities are, and they can reconcile where those investments need to be made to help accelerate time to value. So with all of that comes a massive services and consulting opportunity. It’s not just the infrastructure – it’s the value-added services that our partners are building upon that infrastructure. And we’re seeing some terrific practices getting built with our partners around the world. When we work together, we win together, and we’re seeing that each and every day. Robert Dutt: Can you make that just a little bit more concrete for me? What are the consulting-type services you see partners bringing to bear right now – especially for that partner serving, let’s say, a 500-person financial services firm? Just to set an example of a mid-market-type opportunity where there may be an AI Factory angle, but it’s not the hyperscale wheelhouse. Eric Arcese: You know, if you think about it – four or five years ago, you and I would be having this conversation and it would be about a cloud-first model, and then we’d probably evolve into hybrid cloud, using public or private cloud based on the right workload. Now the way we think about it, it’s not a cloud-first model. It’s more around data. It’s the data model. Making sure we have the right data on the right workload, because if you plug an LLM or any AI-driven workload or a GPU behind suboptimal data, you’re going to get suboptimal outcomes. So when we think about where a partner is going to focus – irrespective of the industry, whether it’s public sector, banking, telco, manufacturing – I think starting with a real inventory of what that data topology looks like, and what the business outcome is that we’re looking to achieve. And no matter what industry the customer is from, one quickly realizes they’re all in the data business. Our partners can, number one, do a great assessment of where that critical data is and where it’s living. And number two, marry that data to the right business outcome in terms of what they’re trying to deploy. So I think it really starts with the data, and building practices that understand the workload, the industry, the vertical, and the data – that is key. And that creates a lot of opportunity. We talk about servers, storage, client, PCs, and networking all the time, but that is where that data is going to live, and we’re going to build that AI practice off of it. That initial assessment – where an AI practice starts – all begins with data, Robert. It’s really having that data-informed conversation. And then a lot of this is a change in mindset, in terms of what you’re doing with that data and what the expectations are. Robert Dutt: All right. From one reference architecture to another – talk about the transition from VxRail to Dell Private Cloud. Michael Dell’s been pretty direct about the direction. And I know you have roots going back to EMC, so it might be a bit personal. But for a partner who’s built a real practice, a real business, around VxRail over the last decade – what does that transition actually look like, and where do you see the services opportunity opening up as customers make that move? Eric Arcese: Robert, it’s such a great question. Because for years we talked about converged infrastructure, hyperconverged infrastructure – packaging, which made a lot of sense. You package a pre-architected and engineered system and you deliver it, to drive an accelerated business outcome. Time to value of infrastructure. The industry, with our partners, built a multi-billion-dollar business and a new market that was very well received. Then you wake up a couple of years later and now we’re talking about disaggregated infrastructure with Dell Private Cloud. And one may wonder: wait a second – we thought it was all about putting it all together and delivering it with speed. What’s changed? And I had to ask myself the same question, Robert. What’s changed? Well, the economics of AI have changed. The centre of gravity in terms of what is needed for these AI outcomes has been driven by a huge development – and that development is the GPU. The GPU is the accelerator of all the processing. And sometimes you need more GPU investment than you would need in storage, than you would need in client. You still need them across the board. So when you think about that economic backdrop of AI, the economics lend themselves to a more disaggregated infrastructure where you can dial up storage, server, networking, depending on what is needed for that specific workload, LLM, or AI platform that you’re rolling out. Also – customers want choice. They don’t want to be locked into one hypervisor. Maybe they want to work with Red Hat. Maybe they want to work with Microsoft. Maybe they want to work with VMware – they’re a VMware shop. Maybe they want to work with Nutanix. Allowing customers to have that choice empowers them, but it also creates opportunity for our partners, to your point, Robert. Because our partners are ultimately going to help our shared customers navigate those choices and reconcile those priorities from a hypervisor perspective, to optimize whatever application they’re rolling out. So it’s really about customer choice. And for me, the coolest thing to see is how quickly this has evolved. We’re doubling down on customer choice. Partners earn up to 10% incremental incentives. We’ve really built a program to drive profitable practices around Dell Private Cloud and strengthen and deepen those relationships. So we’re seeing this real shift from pre-packaged hyperconverged infrastructure to disaggregated infrastructure that’s truly optimized and tailored to Dell Private Cloud. Very exciting to see, Robert. Robert Dutt: Pivoting to the device side of things – the AI PC refresh is a significant cycle for the channel right now. For the Canadian VAR or even an MSP selling into the commercial market, what’s the marketing story that you’re giving them to make that conversation land? Especially with customers who are already stretched on IT budgets and might be looking at that three-year-old PC and saying, “good enough to get me through another year.” Eric Arcese: It might be. But it probably isn’t. And it’s not just the productivity benefits you’re going to see with an AI PC – it’s the security requirements that we’re all going to need. Because AI is terrific for the good, but it has also empowered the bad actors to get to where we work every day. Last year was all about the tech refresh from Windows 10 to Windows 11. We still have over 500 million PCs running Windows 10, and enterprise fleets averaging three to five years of age. So customers definitely need to act on that – to bring that AI capability to the edge, but also to meet the security requirements we need to protect that edge from reaching into the core. We started naturally in the data centre in our conversation today, Robert, but that edge – where are you working every day? What are you touching every day? It’s your PC. That’s your workforce. That’s what’s in front of you, whether at work or at home. And there’s just a tremendous opportunity there for our partners. We’re the number one commercial PC provider in the world, and it starts with what’s in front of you each and every day. We’re excited about that opportunity. That hasn’t gone away. We had a terrific CES, and there’s just more greenfield opportunity for our partners in Canada to win with Dell’s PC portfolio. Robert Dutt: Bouncing around a little bit from topic to topic here – you guys made some program changes for 2026, as most vendors are wont to do from time to time. The Titanium incentives probably being the most visible of them, but there’s also this broader “simplified, predictable, profitable” philosophy underneath it. From a marketing standpoint, what’s the message you most want partners to internalize about what Dell is committing to this year? Eric Arcese: One of the things I love about partner marketing, Robert, is the work is never over. And you can appreciate that – you’ve been in the channel just as long as I have. The work of creating a simple, predictable, profitable motion for our partners really never ends, because everything we talked about just keeps evolving. We want to make sure we have a simplified motion – taking friction out of the system. We want to make sure it’s predictable: you know what you’re going to get, you know how we’re going to engage with you. And it’s profitable: you want to make sure that you’re making money working with Dell Technologies in Canada. So we’re doing a lot around demand signals – how do we accelerate what used to be a lead, which is now a demand signal, the outcome of many different predictive analytics and data points on the markets that we serve with our partners. We want to make sure we’re simplifying that lead management and fostering seamless collaboration in that motion. We also want to make sure that from a deal reg perspective, we are managing opportunities together and protecting where our Canadian partners have invested. We want to do all of that to accelerate engagement, simplify processes, and empower our Dell sellers with a smarter and streamlined motion. And then quoting and buying – we want to make sure we are priced to win across the board, and we’re building a modern, partner-centric transaction ecosystem that connects product discovery to order management in one end-to-end platform. You’re going to be hearing more and more about that in the months to come. I think you’ll be at Dell Technologies World with us, so I’m excited to share more there. That mantra of simple, predictable, profitable – that work never ends. We’re seeing the fruits of our labour here and the success we’ve had in Canada over the last couple of years. And we’re really proud of the work that we’ve done. We’re very grateful and humbled by so many amazing partners in Canada that have really doubled down on Dell across the board, across the portfolio. Because when you have a great program that rewards the right investment, and you have wonderful people – I love the alliteration of portfolio, program, people – there’s nothing you can’t do. When we work together, we truly are winning together in Canada. Robert Dutt: To your point that it never ends – it just keeps evolving. You rightly pointed out we’re not too far away from Dell Technologies World, and the Global Partner Summit is a big part of that. There’s been some preview of a new integrated partner experience that sounds like it goes beyond a typical program update. Without asking you to scoop your own announcements – although if you want to, please feel free. Eric Arcese: Ha – I’ll be good. I’ll do my best. Robert Dutt: What’s the problem you’re aiming to solve for partners with this platform approach? What’s the philosophy behind what we’re likely to see roll out in the near future? Eric Arcese: What we talked about – meeting the moment – it is a truly special time. And we want to make sure our partners have the speed to deliver what we collectively need to for our shared customers, and the scale to do it across every market, across every part of our portfolio, across every partner type. What you’ll see at Dell Technologies World – as you always do – is the product of investments we’ve made over not just the year, but over years. From a portfolio perspective, programmatically, you’re going to see how when partners invest and build their practices and businesses on Dell, they will be rewarded. And then you get to spend time with our people who support our partners in Canada and around the world. Not to mention, we have a great time in Vegas, as one always does. So it’s the place to be. We’re a couple of weeks out and we’re seeing the excitement and anticipation building. We have a lot to share at our Global Partner Summit at Dell Technologies World. Robert, I believe you’re planning on being there – we’re looking forward to seeing you and spending time with you as well. And we’re going to have a great representation not just of Canadian partners but the Canadian customers we work so hard serving each and every day. It’s going to be a blast, as it always is. Robert Dutt: You touched a while back on some of the day-to-day operational things that partners tell me they feel the most friction on – not specific to Dell, but across the industry. Deal reg, quoting, lead sharing, the need to do all of that faster at higher scale. Is the vision here to make those kinds of operational experiences meaningfully more autonomous and self-serve? Is AI in the partner platform something partners will feel starting in May, or is that still on the horizon? Eric Arcese: Well, I prefer drinking your own champagne to eating your own dog food – so I’ll go with the bubbly analogy there. But we have very much been, for years now, investing in a very big way in our partner business and the platforms that support those partners. We want to make sure that we’re using an AI-first approach across the board in everything that we do – to take friction out of the system, and to have an AI-first mantra in all we do when it comes to empowering our people and our partners. I look at the AI that we’re investing in to support our partners as a real force multiplier. How do you get the power of the portfolio to our customers? How do you enable our partners to know that portfolio? How do you make sure that when you’re quoting and ordering, you’re doing that in the most efficient way – so that customers aren’t waiting, they’re getting the right configuration at the right time, for the right workload, at the price that makes the most sense, and we’re delivering value? We want partners to be able to deliver that value, because when they do, they grow – and when they grow, it’s good for our partners, it’s good for Dell, and ultimately we’re driving more outcomes for the customers we serve. So you’ll see a lot of that AI in what we deliver from a product perspective, but definitely in how AI supports things like syndicated content, quoting and buying, and all of the programmatic platform upon which our partnerships are built. Robert Dutt: My last question – you touched on 25 or more years in this industry, through the EMC years, through the Dell-EMC merger, and now we’re into the AI chapter. For a partner who’s navigating all of this right now – the infrastructure shifts, the AI opportunity, the evolution of the program – what’s your read on the best opportunity over the next 12 months? Where would you be pointing partners in terms of where to focus? Eric Arcese: Well, if you’re a partner thinking about which relationships you’re going to invest in – with Dell, you have a leader in commercial PCs, a leader in storage, a leader in services. You have the industry heavyweight in infrastructure. And not only that – in a world where we’re seeing some very complicated supply chain dynamics globally, you have the world’s best supply chain supporting you. You have a proven leader that’s committed to partnering in all that we do. And you have tremendous people in Canada there to support you each and every day. So I always think of it this way: if you’re building a business, who are those partnerships you want to create? You want one hand to shake that’s accountable to you, that’s invested in you, that’s committed to you – so that you can deliver on what you’ve promised your customer. With Dell, you have that. And we’re really proud of where we are in the market. This AI moment that we’ve all been afforded is going to create tremendous opportunity – and I couldn’t be more excited about it. Not just for the partner businesses we support, but for the outcomes and problem statements that we’re going to be able to address that we haven’t even fathomed yet. Transformative outcomes across every industry we serve, both public and private. So I’m really excited, Robert. And if I’m a partner, those are the types of things I’m thinking about and why working with Dell is a great bet. And hopefully we’ll all be making that bet in Vegas in May at Dell Technologies World – because that’s what you do in Vegas. You make bets. But it’s an easy one to make with Dell Technologies every day. Robert Dutt: Great point to leave it on. I look forward to catching up at Dell Technologies World and hearing more of the story there. Eric, thanks so much. Eric Arcese: Thanks so much, Robert. I really enjoyed our time together. Much appreciated. There you have it – Eric Arcese from Dell Technologies. I’d like to thank Eric for his time, and of course, thank you for listening today. If I had to pull three things out of the conversation for the Canadian partner to sit with, here’s what I’m thinking. First – the AI Factory framing. Eric described looking at the AI Factory topology slide and seeing the gaps, the seams between the components, as the partner opportunity. The hardware is Dell’s story. The services layer, the data work, the integration, the outcomes – that’s where partners play. If you’re trying to figure out what the AI infrastructure wave actually means to your practice, that’s a useful lens. Second – the VxRail transition. If you’ve built a practice around VxRail, Dell’s message is: the path forward is clear. The hypervisor choice you’ve made is preserved. The economics of the new platform make sense, and there are meaningful incentives to help you build out a Dell Private Cloud practice. The transition is underway and getting ahead of it matters. Third – the AI PC refresh is a security story as much as a productivity story. There are still around 500 million PCs running Windows 10, many of them three to five years old, sitting at the edge of the network while AI is making the threat landscape more sophisticated. For MSPs already in the endpoint security conversation with their customers, that’s a more powerful entry point than “it’s a faster laptop.” And of course – Dell Technologies World, May 18th to 21st in Las Vegas. The Global Partner Summit is the anchor event for partners, and based on what Eric was hinting at around the integrated partner experience and changes to quoting and deal registration, it’s worth watching closely whether you’re going or not. If you found this useful, follow or subscribe to the In The Channel podcast wherever you get your podcasts – we’re on Apple Podcasts, Spotify, YouTube, and most major directories. A rating or review is always appreciated if you’ve got a minute – it genuinely helps. Until next time, I’m Robert Dutt for ChannelBuzz.ca, and I’ll see you in the channel.

In this week's Partnerships Unraveled episode, we sit down with Meaghan Moore, Vice President, Global Partner Marketing at ServiceNow, to explore what it takes to triple revenue from $10B to $30B in just two years. For Meaghan, the formula combines building a scalable partner ecosystem, maintaining laser focus, and embracing AI-driven innovation.She shares how she's navigating hyper-growth while expanding ServiceNow's partner network from a handful of SIs to more than 2,800 active partners, and aiming for 10,000 in the near future.We discuss:- Laying the foundation for partner marketing at a massive scale- How to create focus and clarity in the middle of rapid change- The role of resilience and psychological safety in high-pressure environments- Knowing when to shift from building to scaling a route to market- Encouraging AI adoption across teams and driving breadth before depthIf you're leading through rapid expansion or evolving your partner strategy, this conversation is packed with practical lessons and leadership insights.Connect with Meaghan: https://www.linkedin.com/in/meaghansullivan-moore/_________________________Learn more about Channext

Have a great point of view to add? Send us a text with your thoughts!Leading with curiosity.  The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dext, and Visa, Luis shares how a mindset of continuous learning, risk-taking, and curiosity has shaped his approach to leadership. He reflects on navigating marketing complexity, product and partner alignment. Luis shares how accountant partners aren't just a route to market—they're customers too—and why enabling them through relevance, not just reach, is critical.A must-listen for leaders facing disruption and seeking clarity in an evolving landscape.

Send us a textIn this episode we interview Kaitlin Waite, Director of Global Partner Marketing at Expel.What you'll learn in this episode:How to craft content partners actually want to use—not just what marketing wants to give themWhy personalized outreach often beats automated newslettersThe two content formats partners request most—and why one is surprisingly underusedHow to build a feedback loop when you're short on tools or team sizeTips for striking the right content cadence so you stay relevant without overwhelmingWhy sales enablement should guide your partner content strategy

This week on Partnerships Unraveled, we're thrilled to welcome Tina S. O'Dell, Director and Chief of Staff of Global Partner Marketing at Juniper Networks. With over 25 years in high-tech and deep expertise on both the vendor and partner sides of the channel, Tina brings unparalleled insights into effective partner marketing strategies. Join us as we dive into: The often-overlooked power of channel marketing and how it fuels ROI. Why investing in smaller partners can deliver bigger rewards than focusing solely on large players.The art of creating flexible, scalable MDF programs that cater to both small and large partners. Tina's unique perspective highlights the importance of adapting your channel approach to support all partner types, leveraging their strengths to access untapped markets and drive results. From honest ROI reporting to empowering smaller partners to thrive, this conversation provides practical strategies to refine your partner marketing playbook and ensure mutual success.Connect with Tina: https://www.linkedin.com/in/todell/_________________________Learn more about Channext

Women in the IT channel face unique career challenges. These include skill development, gaining experience, and demonstrating their value for advancement in a predominantly male industry while also balancing motherhood and family responsibilities. Simply put, men don't face the same pressures as women. Progress is evident, though, with more women holding leadership positions and rising through the ranks. However, mid-level channel professionals continue to face challenges balancing work and family commitments. In this episode of Changing Channels, Bryn Nettesheim, explores career issues for women building successful careers in the channel with an expert panel of senior women channel leaders: • Meaghan Sullivan-Moore, VP of Global Partner Marketing, ServiceNow • Chari Rhoades, VP of Americas Channel and Partner Sales, Proofpoint • Heather K. Margolis, CEO and Founder, Channel Maven Our discussion provides insights, experiences and tips for how women in the channel can balance their career and home commitments. Follow us, Like us, and Subscribe! Channelnomics: https://channelnomics.com/ LinkedIn: https://bit.ly/2NC6Vli X (formerly Twitter): https://twitter.com/Channelnomics About Bryn Nettesheim:  • LinkedIn: https://www.linkedin.com/in/brynnettesheim/ About Our Guests • Heather K. Margolis, Channel Maven: https://www.linkedin.com/in/heatherkmargolis/ • Meaghan Sullivan-Moore, ServiceNow: https://www.linkedin.com/in/meaghansullivan-moore/ • Chari Rhoades, Proofpoint: https://www.linkedin.com/in/chari-rhoades-21615a8/ Changing Channels is a production of Channelnomics, a brand of 2112 Enterprises LLC Follow @Channelnomics to stay current on the latest #research, #bestpractices, and #resources. At @Channelnomics — the voice of thought leadership — we define #channel trends, chart new #GTM strategies, and #partner with industry leaders to champion #diversity in the channel.  © 2112 Enterprises LLC

How do we make space in our work life for everyone to have a voice? What better person to speak to than Mark Murphy, Director of Global Partner Marketing at Cisco.Mark shares his experience of fostering and supporting a culture of inclusivity at Cisco. One of Mark's many great roles involved co-leading the Cisco Pride and LGBTQ+ global community. His story is not just about leadership, but also about fostering respect, truth-telling, and positive intent in the workplace. We love the analogy of using our elbows to make space – about using our voices and clearing space so that everyone can be heard and feel valued. The conversation moves on to discuss how we all have to move fast in the tech industry, every single day. It's a team sport – all the way to the customer. Mark shares how his experiences have shaped his approach to teamwork and collaboration. Inclusivity is the key to driving effectiveness in this fast-paced industry.It's a positivity fuelled episode. We hope you enjoy listening as much as we clearly did recording it!We would love you to follow us on LinkedIn! https://www.linkedin.com/company/amplified-group/

The time for #CyberMarketingCon2023 is fast approaching and we hope to see you in Austin in December. So mark those calendars and get your tickets, the conference will be from December 10th through 13th. It's filled with education, the best speakers, hands-on workshops, networking, networking, AND MORE networking.  Maria and Gianna cannot wait to see you. Enjoy this episode and be sure to get your ticket by clicking ➡️➡️➡️here! In this session, the focus was on understanding the dynamics of channel partner relationships in the cybersecurity industry. The two speakers, Amanda McLaughlin, Director of Mid-Atlantic Marketing at GuidePoint Security (Former Marketing Manager for GuidePoint Security), and David Brown, Head of Global Alliance and Partner Marketing at ReversingLabs (Former Director, Global Partner Marketing at ZEROFOX) are on a mission to educate and dispel misconceptions about VAR (Value-Added Reseller) and vendor relationships while also providing valuable tips and tricks on how to establish and maintain healthy VAR and vendor relationships.    Here are the key points covered: Promoting a better understanding of VAR and vendor relationships. Also highlighting their significance in the context of the cybersecurity industry. An in-depth explanation of what a VAR is: “entities that offer not only products but also their expertise and services in conjunction with solutions provided by solution providers.” The speakers used GuidePoint Security as an example as it is a cybersecurity VAR offering its services and expertise to clients. Addressing Misunderstandings: Amanda and David acknowledged that VAR and reseller relationships can be misunderstood, which is something similar to the classic sales and marketing relationship. But they also highlight how important it is to clear misunderstandings to establish effective partnerships. To close the session the speakers also went into what a successful vendor looks like to a VAR. The key metrics for success and some tips if you feel like your reseller relationship is not working? They also opened the floor for some questions!   More on #CyberMarketingCon2023 here, see you in Texas!

In this week's episode of Beyond Consulting, we welcome Gaurav Malhotra, former Deloitte consultant and Vice President, Global Partner Marketing at Yubico.   Gaurav joins us to talk about learnings from his consulting days, and shares some advice for fellow consultants who wish to shift to industry.   Each week, we speak with leaders in venture capital, private equity, investment banking, and consulting to explore the various career options after leaving management consulting firms like McKinsey, Bain, BCG.   ECA: https://www.eca-partners.com/   Beyond Consulting: https://www.eca-partners.com/podcast/  

In this episode, Meaghan shares her extensive experience from working with SAP's 23,000 partners around the globe and offers advice to business owners on how to run more efficient and productive companies.

In this episode, Meaghan shares her extensive experience from working with SAP's 23,000 partners around the globe and offers advice to business owners on how to run more efficient and productive companies.

David Brown is the Director of Global Partner Marketing for ZeroFox, a computer and network security company based out of Baltimore, MD. David has over fifteen years of experience in the international B2B marketing field. He joins us as we discuss partnership channel marketing. David believes it's a positive direction for businesses to go in the future of marketing. Timecoded Guide:  In this podcast, David covers:  [1:06] The breakdown and variables of channel partner marketing [13:36] Where your program partners are and what they need from you [21:24] Tactics to enlist new partners for small companies [35:19] How David's early career prepared him for cybersecurity marketing   What is channel partner marketing? This fresh approach to marketing allows for a broader market and network, while also increasing revenue for the companies involved. When partnering with another company through channel partnership, both remain independent. They share the benefits of re-selling and distributing each other's products. Not only that, the partners act as influencers for each other's brands.   “Really, what we're looking at with partner marketing is working with another organization in order to amplify your sales and marketing capabilities.”   Why is channel partnership the future of marketing?  David thinks everyone can benefit from a channel marketing partnership, especially when it comes to inbound marketing. This may be his hot-take in the industry, but he has seen the growth and advantage of inviting other companies to endorse your products. With these channels comes influence, and David believes that influence is the new currency of business.   “And when the channel team in the partnership team is more integrated into sales, marketing, and product, it seems to be a lot more successful.”   How does this fit into sales? Your channels are out there building brand awareness, relationships, and networking. As they drive engagement up, leads will follow suit. It also gives the sales team more resources to get the job done. By creating a partnership program that works alongside your sales team, hitting target goals becomes much easier.   “My job, and people that I work with on the marketing team, is to take our limited resources and direct them at those partners that are starting to build that momentum and go out there.”  ______ Links:  If you have questions or want to chat, email David at dabrown@zerofox.com or message him on the Cybersecurity Marketing Society Slack! Find David Brown on LinkedIn. Follow Gianna on LinkedIn. Catch up with Maria on LinkedIn. Grab your ticket to the Cyber Marketing Con 2022. Join the Cybersecurity Marketing Society on our website, and keep up with us on Twitter. Keep up with Hacker Valley on our website, LinkedIn, Instagram, and Twitter.  Additional resources: ZeroFox, Crossbeam, Cybersecurity Marketing Con, Forrester, Menlo Security, Tierra Security  

Aimee Catalano, Google Cloud's Senior Director of Global Partner Marketing, joins us to discuss how closing the talent gap is just the tip of the iceberg when it comes to cloud transformation. We dive deep into the biggest questions customers and partners have around cloud: Using data, optimizing infrastructure, empowering hybrid workforces, security, and sustainability—it's all there. Google Cloud received the 2022 Worldwide VMware Cloud Innovation and Transformation Award for combining next-gen technologies with VMware Cross-Cloud Services to accelerate customer digital transformation. The magic of migrating VMware workloads to Google Cloud will also be covered at the upcoming VMware Explore. According to Aimee, it's the best conference in the industry! Enjoy this exciting chat with a Global Marketing Leader.   About the Guest: Aimee Catalano is Senior Director of Global Partner Marketing at Google Cloud. You can find Aimee on LinkedIn at: https://www.linkedin.com/in/aimeecatalano/, or on Twitter at @aimeecatalano. About the Host: Kathleen Tandy is Vice President of Global Partner and Alliances Marketing at VMware. You can find Kathleen on LinkedIn at: https://www.linkedin.com/in/ktandy85/, or on Twitter at @kaktandy.  

How a mature partner marketing team handles new product Go-To-Market John-David Klausner, VP of Partnerships going by JD, and Moran Khoubian, Director of Global Partner Marketing going by “Mo”, both working at Yotpo - the platform best know originally for their reviews product, then as the loyalty programs category leader for D2C eCommerce brands. Like many other platforms, Yotpo has built and acquired an array of products to benefit users and partners. It's very much an “ecosystem hub” for tech and agency partners which means it alone can support a partners entire service revenue. Today, Yotpo's partnerships team has 5 members working on partner marketing specifically. Mo and JD have been working effectively together for 6 years now, so they are ideal to speak to effective longevity of partner marketing. Today we want to uncover how partner marketing impacts global channel success for their 1000+ active agency partners, and 250+ technology partners they engage with. What their program is today Who operates what on the team Orchestrating marketing with partners GTM function for their new products Specifically, after their acquisition of SMS Bump Cross-functional strategy of their GTM How they work with those agency partners who are close to a now competing product (i.e. SMS) How education plays a factor in that GTM success How their 6-year team allows Yotpo to remain a category leader even when they go into 2 new highly competitive categories like loyalty and SMS We end with actionable advice for teams wanting to build a partner marketing role / team As always, some of the best advice and strategy is right around the 40min mark. Resources: Partnerhub - Find and manage agency-to-tech partnerships. Partnerstack - Partner tracking and payouts. Reveal - A free account mapping solution.

VP – Global Partner Marketing at Expedia Troy O'Bryan shares what makes a trip ‘the greatest of all' before, during, and after the travel experience with research-based insights. In today's episode, Truth Behind Travel Podcast's host Dolores Semeraro talks to Portland-based Troy O'Bryan from Expedia about what so we need to invest in when it comes to creating a memorable experience for guests and clients alike, where should $$ budget be allocated and what are the trends we must keep an eye on. You will love this episode if you need to:- know what experiences you should be adding to your travel product to make it 'the greatest- learn from research-based findings, what are the main trends that you should be aware of-  understand what's the digital behavior of today's travelers? What are they clicking on, and what are they browsing about?and most importantly ask yourself: What memories do I want my guests to have? Connect with Troy O'Bryan at Expedia here and don't miss the first episode of Expedia's podcast: Powering Travel here________About Dolores SemeraroHello! I am a Hospitality and Tourism Communication Expert and Speaker with 15 years of industry experience.For the past 20 months, I have helped tourism organizations and travel professionals restore travel confidence and restart their tourism businesses.I focus on tourism marketing strategies, hospitality digital marketing and communication, and tourism innovation in every keynote, training, or coaching session I deliver across the industry.You can learn more about me by listening to my travel recovery podcast called ‘Truth Behind Travel' where I interview tourism industry leaders and travel experts on the core topic of Travel Recovery.FREE RESOURCE: Download the Top 10 Travel Behaviour Trends in 2022 report: https://thetravelrecoverymethod.com/trendsLearn more about the TOURISM RESILIENCE TRAINING PROGRAM HERES2 E52 - What Makes a Trip 'The Greatest of All' with Expedia's insightsSUBSCRIBE TO THE SHOWRate and Review Truth Behind Travel Podcast on Apple PodcastThank you for joining me today on Truth Behind Travel Podcast, did you enjoy today's episode? Every conversation brings tips, values, and strategies to help you start your travel recovery journey.If you enjoyed today's episode, please leave me a review on Apple podcast –or connect with me on Instagram or Facebook, and let me know what your thoughts are.  

Dan Ganancial is Head of Global Partner Marketing at Contentful.  In this episode, Dan talks about growing up, family, military, extreme sports, investing, technology, and so much more.

It's 2022: Are you ready to jump on a plane? Are your customers? What might it take to make all of us comfortable with the idea of traveling, once again, across the globe? We've been thinking about such questions because we've been prompted by the insights from *Consumers Unmasked: Stage 2,* part of our longitudinal, international research initiative. In this episode of *The Resonance Test,* Jasmin Guthmann, Senior Director of Global Partner Marketing at Contentstack and Daniel Smythe, Vice President of Retail & Hospitality Consulting for EPAM Continuum, sojourn deep into the topic of contemporary travel. Guthmann herself admits that it's a tense moment for travel: “I've just come off my first long haul flight myself and the level of anxiety added is incredible.” To offset this, she says, the travel industry must provide “as much certainty as possible.” But the travel challenges aren't just about pandemic fear and uncertainty; they also include economics. Learning that 44% of *Consumers Unmasked* respondents said they couldn't afford a vacation, Guthmann said: “That's pretty dire,” adding: “I don't think discounts will be the way to go” and that young travel customers “need highly attractive offers,” personalized and customized offers, at “the right price for what [they] want.” Together, Guthmann and Smythe talk intelligently about taking customer experience seriously, the personalization tech can play, staycations and remote work, the importance of privacy for today's travelers, and travel must do to attain, especially for young customers, “that more playful vibe again.” Host: Macy Donaway Engineer: Kyp Pilalas Producer: Ken Gordon

As SVP of Global Partner Marketing at Dell Technologies, Cheryl Cook has been responsible for driving the company's long-term partner marketing strategy for more than a decade.  A champion of a more inclusive IT ecosystem, Cheryl wants companies to realize the full potential of a truly empowered work environment. In this episode, Kathleen and Cheryl discuss Dell and VMware's longstanding partnership, joint innovations, and future growth opportunities. They talk about shifting trends in the IT industry, the evolution of partner collaboration, and the importance of prioritizing diversity, equity, and inclusion to maximize businesses' impact. Dell and VMware have been laying the foundation for the future of IT for years, and we are beyond excited to see what comes next. Enjoy this inspiring and informative chat.   About the Guest: Cheryl Cook is SVP of Global Partner Marketing at Dell. You can find Cheryl on LinkedIn at: https://www.linkedin.com/in/cherylscook/, or on Twitter at @CookCherylS. To support and learn more about the Brit Rose Foundation, please visit: https://shopbritrose.com/     About the Host: Kathleen Tandy is Vice President of Global Partner and Alliances Marketing at VMware. You can find Kathleen on LinkedIn at: https://www.linkedin.com/in/ktandy85/, or on Twitter at @kaktandy.   To learn more about VMware's partner programs, please visit: https://www.vmware.com/partners/partner-executive-edge.html. Subscribe, follow, and review VMware Partnership Perspectives podcast.        

Luxy Thuraisingam is the Head of Global Partner Marketing at @Cisco; she is a scientist, storyteller and leader who has worked with the likes of @TELUS, BMO and @Rogers, in addition to previously being a marketing professor at York University in Toronto. Luxy joins Ara on this episode of #TheTamilCreator to discuss female representation in the corporate world, three tricks Luxy uses to overcome challenges, her newfound appreciation for enjoying the moment - and so much more. Follow Luxy:- LinkedIn (https://www.linkedin.com/in/luxy-thuraisingam/) Timestamps00:19 - Ara introduces this week's guest, Luxy Thuraisingam01:20 - Luxy speaks on her upbringing02:56 - Pursuing a career in dentistry before transitioning to marketing07:10 - The value of an MBA in today's job market09:47 - How Luxy's experience led to her current role at Cisco14:09 - The nuisance of working sales roles and the subsequent benefit14:55 - Intentionally taking a junior role at Telus to learn and expand her career potential19:22 - Luxy vs. the proverbial glass ceiling21:57 - How Luxy overcomes challenges (criticism, building a strong circle of influence and resisting balance)24:44 - Are you the sum of the 5 people closest to you?27:32 - What a day in Luxy's life looks like as the Head of Global Partner Marketing at Cisco30:46 - The importance of content in today's corporate landscape32:46 - What percentage of Luxy's role at Cisco is management vs. hands on34:06 - How to become a better leader35:27 - Luxy's biggest learning lessons over the past few years (learning to slow down)36:56 - Advice Luxy would give her 16-year-old self37:24 - New habits that have improved Luxy's life as a result of the pandemic39:03 - Creator Confessions43:14 - The Wrap Up Intro MusicProduced And Mixed By:- The Tamil Creator- YanchanWritten By:- Aravinthan Ehamparam- Yanchan Rajmohan       

Junte-se a nós para uma conversa com a VP de Marketing Cloud da Pmweb, Grazielle Sbardelotto, enquanto ouvimos como a Pmweb ajudou a rede brasileira de centros médicos dr.consulta a melhorar a comunicação com os pacientes e aumentar a receita em 20% com o Oracle Responsys Campaign Management. Palestrante convidado: Grazielle Sbardelotto, VP de Marketing Cloud, Pmweb Palestrante Convidado: Susan Aumack, Diretora Sênior, Global Partner Marketing, Oracle

Katie Kunker, owner and Founder of The Art of Hustle and Heart interviews Cheryl Cook, SVP, Global Partner Marketing at Dell Technologies. Cheryl was recently named to the CRN Women of the Channel Power 100 List. Katie and Cheryl discuss a broad range of topics from the importance of shared focus and alignment to women's underrepresentation in the tech industry.

Join David Nour and Randy Seidl for this episode of the Sales Community Tech Sales Insights podcast with Cheryl Cook, SVP of Global Partner Marketing at Dell Technologies. Beyond her main global responsibilities for branding, partner program marketing, channel events, partner communications, and MDF/BDF program investments and execution, Cheryl drives long-term partner marketing strategy, together with Global Alliances, OEM, and global and regional business teams. A vocal advocate for the partner community, Cheryl is a 20+ year partner veteran, known as an innovative, collaborative leader who creates compelling business solutions that accelerate partners' success. Prior to her current role, Cheryl served as Vice President, Global Channels and Alliances, leading channel strategy for the company worldwide. Her responsibilities included setting Dell's partner strategy company-wide, as well as developing and executing channel programs, training, certification, and global marketing programs that enabled partners to grow their business with Dell. Cheryl and her team contributed to the growth of Dell's global channel business from 33% to over 40% of Dell's total revenue. Prior to running Dell's channel business, Cheryl served as Vice President of Enterprise Solutions, where she was responsible for the go-to-market strategy and execution for Dell storage, server, networking, and related software businesses. Cheryl has more than 25 years of IT and high-tech experience. A contributor to Fortune Magazine's 50 Most Powerful Women's community, Cheryl is an active proponent of women in business and technology. Cheryl is the founder and executive sponsor of the Dell Technologies Women's Partner Network, an initiative that supports and empowers our community of women partners. Cheryl also contributes to Dell's Women in Action and Dell Women's Entrepreneur Network. Honored by CRN numerous times as one of the Power 100 Women of the Channel, 50 Most Influential Channel Chiefs and Top 100 Channel Sales Leaders, as well as Channel Partners Top Gun 51, Cheryl serves on the board of directors for ARC Document Solutions, is a member of Channel Focus Club 50 and holds a Bachelor of Science in Computer Science from the University of Florida. Send in a voice message: https://anchor.fm/salescommunity/message

Our guest is Raheem Hasan, Director of Global Partner Marketing. Raheem shared his story of being introduced to the STEM field middle school and how that changed the trajectory of his life. He later become one of the first leaders of RPA in the United States and was critical to bringing awareness to this emerging technology. He is passionate about making technology accessible to everyone. Please enjoy the latest episode of Inside the Rocketship!

Meaghan Sullivan, Head of Global Partner Marketing & SME at SAP, talks with Brian on International Women's Day about the adverse impact of the pandemic on women in the workforce. She shares ideas on how to reverse the downturn and why it's important to lead by example. There is also a surprise guest on the show

Meaghan Sullivan, Head of Global Partner Marketing & SME at SAP, talks with Brian on International Women's Day about the adverse impact of the pandemic on women in the workforce. She shares ideas on how to reverse the downturn and why it's important to lead by example. There is also a surprise guest on the show

How can affiliate marketing make better progress on diversity, equity, and inclusion? This engaging discussion from the CJU20 Digital Series brought together leaders from across the digital ad industry to shed light on how they're navigating today's heightened discussions on systemic racism, how to lead teams to do the same, and ways we can all drive meaningful and lasting change. This conversation will inspire you to initiate change within your own spheres of influence, whether in your organization, team, or personal life. Read a full transcript of this podcast and learn more on Junction: https://bit.ly/2PaxGhN This podcast is a recording from the panel discussion, "Conversations for Change: Addressing the Need for Diversity, Equity, & Inclusion in Affiliate" from the CJU20 Digital Series which was held virtually on September 23th, 2020. We also have a video recording from this session available: https://youtu.be/ajTmMHZ0AZE Speakers: Kenya Feinberg (Moderator), VP, Corporate Development, CJ Affiliate* Corey Flournoy, Global Head of Inclusion & Diversity, Groupon* Bryan Mirabal, Creative Strategy Lead, MagicLinks Renetta McCann, Chief Inclusion Experience Officer, Publicis Groupe Aimee Catalano, Director, Global Partner Marketing, Google Cloud *Editors note: Since this session was recorded on September 23, 2020, Kenya Feinberg and Corey Flournoy have since left their respective companies to pursue DE&I at other organizations.

In our last episode, we have Alan Ho, Head of Global Partner Marketing at Tibco Software. We look back on the challenges brought by this year and, as it comes to an end, we reflect on what we need to do differently moving forward and what areas offer hope to those who wish to participate more actively in the data economy. As a part of today’s discussion, we also had the pleasure of chatting with Sara Tiew, Public Sector Leader & Job Redesign Practice Leader at Mercer around the topic of the future of work. Sara acknowledges the fear people have of losing their jobs due to technology and automation, but she clarifies that technology will also create several million new jobs. Therefore, it’s extremely important to help workers employed in roles that are at risk and transit them into new job opportunities available. Quotes: "When I look at diversity I am not just looking at gender diversity, I’m looking at cultural diversity. I’m looking at orientation diversity." "I want to spend my time giving back to society and what can I do in my capacity to support those that require this help." "The Pandemic has brought forward digitization. It has impacted such a great deal in countries that are not ready will face a bigger challenge, especially from a skillset perspective." "If you look at banking and tech sectors, they are always at the forefront of adopting technology." Thanks to our sponsors: Shine Solutions Group Talent Insights SAS Women in Analytics (WIA) Network Growing Data Read the full episode summary here: #SheLeads Ep 12 Enjoy the last episode of our #SheLeads Series! --- Send in a voice message: https://anchor.fm/datafuturology/message

In this episode, we hosted Ketan Pandit, Director of Global Partner Marketing at CleverTap. We discussed what different roles the partnerships function plat at different stages of the company. Then we talked about how CleverTap scaled up their partnerships channel. Connect with Ketan - https://www.linkedin.com/in/ketanpandit/ Checkout CleverTap - https://clevertap.com/

10 Asian American business leaders creating an impact in advertising, marketing, and culture, joined us today for a live discussion on how they are navigating today's heightened discussions on race and stereotypes amidst COVID-related bias, how they are leading their teams, and ways we can all drive meaningful and lasting change. Thank you to all our speakers for bringing their heart, knowledge, and power forward: (Moderator) Cynthia Chen, President, Consumer Health, North America, Reckitt Benckiser Marvin Chow, Vice President, Global Marketing, Google Brad Hiranaga, Chief Brand Officer, North America, General Mills Soyoung Kang, Chief Marketing Officer, eos Boon Lai, Vice President, Global Partner Marketing, Cisco Judy Lee, Global Head of Experiential Marketing, Pinterest Helen Loh, Senior Vice President, Marketing, Charles Schwab Minjae Ormes, Chief Marketing Officer, Visible Nick Tran, Head of Global Marketing, Tiktok US Kyle Wong, Chief Executive Officer and Co-founder, Pixlee (host) Ko Im, Community Editor, Adweek

“The reality is that in a channel there are still a lot of in-person sales that happen...” Amy Belcher is VP of Global Partner Marketing at Xerox with a history of successes in channel expansion and growth & a focus on revenue acceleration. Repeatedly recognized for her consistent achievements in this area, Amy was recently named CRN’s Power 100: The Most Power Women of the Channel 2018. She joins the podcast to talk partner success and the difficulties inherent with digital transformation.

Episode 11 is fire! Chia-Lin Simmons is the CEO of LookyLoo, an AI-Powered Stylist and Social commerce company that is Reshaping Retail Therapy through by helping women discover and feel confident in their apparel and cosmetics purchases. She is active in the AI, automotive, mobility, digital media and e-commerce technology space as a consultant and advisory/board member for a number of startups in those industries. Prior to co-founding her company, Chia-Lin was an executive at a number of high visibility technology companies. She was the former Head of Global Partner Marketing for Google's Google Play Music and the Google Play Store; former VP of Marketing & Content for Harman International / Samsung’s Connected Car business; former VP of Marketing and General Manager of Playphone North America; a senior business development executive at Time Warner/ AOL, as well as the VP of Strategic Alliances at Audible / Amazon. Chia-Lin serves on the Board of Directors for Servco Pacific, a $1.6B global automotive / consumer goods company. In her role as a board member, she consults on strategies related to the future of mobility and investments (direct and LP investments). She is an active angel investor in technology and founded the #bindersproject, which helps connected women tech founders with global funders looking to accelerate them. Chia-Lin graduated Magna cum Laude and Phi Beta Kappa from U.C. San Diego. She received her MBA from Cornell University, where she received a full-ride scholarship and stipend as a Park Leadership Fellow and built the Big Red Incubator as a Managing Partner. Chia-Lin earned her JD from George Mason University School of Law and is a licensed New York State attorney. http://www.lookyloo.ai http://www.bindersproject.com

According to several reports, less than 3% of all venture capital funding goes to female founders. In this webinar, Cat gives advice on how female founders can overcome the odds and close a funding round, through an interactive online AMA ("Ask me Anything"). Cat is the newest partner at Maveron, an early-stage consumer-tech venture firm. Previously, Cat worked for six years at Pinterest (Head of Culture, Global Partner Marketing, Growth, Product) and at Facebook as part of their developer platform team. Join the discussion as Rachel Sheppard (Co-Founder of the Female Founder Initiative, and Global Marketing Manager at the Founder Institute) and Cat field all the questions you have about startup funding. For more female founder resources, visit https://www.femalefounderinitiative.com/ If you have a pre-seed startup and you're looking to join an accelerator, apply at https://fi.co/join/podcast

Lisa Penn is the Chief of Staff for Global Partner Marketing responsible for strategic initiatives targeted to position SAP as the global partner of choice for cloud resellers. Digital transformation, AI programs, channel transformation and program ROI are just a few of her priorities this year. She’s back on the podcast, talking partner enablement and what it takes to execute strategy and meet your business objectives in a noisy channel.

We got some face to face time with Abbie Byrom, Director, Global Partner Marketing at Samsung SmartThings. We chatted about integration, Zigbee, AI and the Connected Home tech that's coming to your appliances.

A major player and key contributor in the channel world - Meaghan Sullivan is the Head of General Business and Global Partner Marketing at SAP. In this episode, Meaghan discusses various issues ranging from gender inequality around the world, what it means to be a female business leader within the channel technology space, being a role model to her children and mentor to younger women beginning their careers in channel marketing.

In global partner marketing, success is predicated on reliance on the field marketers at the local level. Ask Steve Asche. He knows. As VP for Digital and Partner Marketing at SAP, Steve worked with over 160 campaigns across the world last year alone. His team drove pipeline results for both his company, and a main enterprise partner, Intel. How does Steve coordinate such a large number of campaigns across the world? Listen in as our latest guest gave us his top tools on driving successful partner-marketing relationships from the large scale, down to the local level.

In the latest edition of Coffee with Craig & Kevin, the guys sit down with Michelle Chiantera, vice president of Global Partner Marketing with Cisco. Chiantera talks about the upcoming Cisco Marketing Velocity event in Barcelona and offers some tips to partners trying to market their businesses in this digital age. Also on the podcast is Adam Nygard of D&H Distributing, who talks about his company's presence at the upcoming Channel Partners Conference and Expo in Las Vegas, as well as what D&H is doing in the SMB space to differentiate itself from its competitors. All that, plus a little March Madness talk -- and the feud between Kevin and Digi starts to grow.

With the Microsoft Inspire Conference a short time away, I asked Kati Quigley, Microsoft's Senior Director for Global Partner Marketing to sit down and help our listeners better understand her mission recruiting and inspiring partners, what's in store for our listeners planning to attend Inspire in Washington DC July 9-13th and the personal and professional journey to Senior Director at Microsoft. Kati and her team are part of the newly organized "One Commercial Partner Organization" and responsible for all things partner, globally and support an ecosystem of about 300,000 Microsoft Partners. Her work includes recruiting and enabling channel partners by increasing partner discover-ability and a two - way dialogue with Microsoft. Her team brings awareness to partners and their solutions and drives partner to partner connection. In our talk we discuss the digital tools her team utilizes to make the ecosystem smaller, connect and bring awareness and ultimately make the partner ecosystem as a whole - successful. Kati's team was responsible for relaunching the Microsoft Partner Community to simplify the "partner experience" and has organized the content to bring greater visibility to resources and communities of partners and the goal of helping partners grow their businesses with Microsoft. - https://www.microsoftpartnercommunity.com/ During the interview we discuss characteristics she sees in the best Microsoft channel partners and "grit" was a term she uses to describe what is important to success along with adaptability. We also discuss and dispel the common myth that "Microsoft doesn't care" about its partners, the viewpoint that it's difficult to connect and engage with the tech giant. We shift gears midway in the episode to focus on the upcoming Microsoft Inspire Conference and the opportunities for the 15,000 partners coming to Washington DC July 9-13th. The event is enormous and chock full of great keynotes and content, as well as opportunities for partners and Microsoft to connect in order to grow the business together.  The "My Inspire" tool is one great way to search and connect for one-on-one meetings. With over 560 sessions and a packed agenda, Kati's advice is to plan ahead, but leave room for "unstructured connection time". You can build your schedule for the event with the My Inspire tool. There are some great venues to just hang out for chance meetings. A best place to hang out and grab a latte or a cocktail is the Commons and within it - the Community Hub - a center of activity with participation from IAMCP, and Women In Technology. There are also "Ted-like" talks planned there. In preparation for the trip, you might also want to read this great article - "3 Tips to Grow Your Network at Microsoft Inspire."  by Dean Amintrout As with each of my podcast guests, I offer listeners the chance to learn from the personal and professional journey of my guest and Kati's journey is worth a listen as she moved from the events business into technology. Advice for someone you are mentoring - Pursue those things that you love - if there is something that is compelling to you - you can overcome other challenges that come up. Hurdles you faced and how did you overcome them - switching from events - making that career shift was somewhat difficult - wasn't the obvious path - but you have to persevere. - Lessons learned - never too late to make a switch - you can continue to grow your career - make yourself uncomfortable - be comfortable being uncomfortable. Advice for those you are mentoring - "pursue something that you love - if you really believe at your core and it aligns with your values and interests, you'll do better." Role Models - Gavriella Schuster - Microsoft's Corporate Vice President for Partners - can speak at great depth about the Microsoft business broadly - collaborative and open. Her ongoing advice is to ask questions and for clarity. Quote she lives by - Do something everyday that makes you ...