The Tech Marketing Podcast

Have a great point of view to add? Send us a text with your thoughts!Stop designing for portals, design for peopleIn this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior Director of Global Partner Programs at Ericsson Enterprise, to unpack the insights from the first PartnerTech X event. Listen as they explore the rise of partner-specific technology, the growing influence of AI, and why partner experience is finally getting the attention it deserves.Karen explains why technology is finally catching up to the ambition of modern partner programs. But that doesn't stop at strategy,  it's time for a complete rethink on execution, including rethinking the traditional partner portal in favour of more intuitive, intelligent interactions. 

Have a great point of view to add? Send us a text with your thoughts!In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience, ROI measurement, and AI are shaping the future of channel technology. Jon and Seb explore the idea that partner tech isn't just about capability—it's about usability, intentionality, and service. If you're preparing for PartnerTech X or rethinking your ecosystem strategy, this conversation will leave you with actionable insights and a renewed appreciation for simplicity and data-led decisions. 

Have a great point of view to add? Send us a text with your thoughts!The crossroads for B2B marketing leaders. This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry. Unpack what many may be thinking but few are saying: B2B marketing is being redefined. As brands request more flexibility, strategic value and genuine creativity, the old playbook needs a refresh. Joel offers a compelling look at how agencies must evolve, becoming leaner, bolder and more collaborative. Curious about The Growth Trifecta? Discover how aligning brand, demand and ABM can create marketing magic. 

Have a great point of view to add? Send us a text with your thoughts!Signals over leads. Talent over tech. Confidence over conformity. Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast. With insights sharpened by her shift from tech giant advisory roles to hands-on enterprise transformation. Therese and Jon explore how the B2B buyer journey is changing, why signals matter more than leads, and how AI needs more than just adoption—it demands culture, process, and talent alignment. If you're wrestling with digital transformation or evolving your go-to-market in an AI-driven world, this episode is essential listening.

Have a great point of view to add? Send us a text with your thoughts!Ready to ignite your brand story?Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast. Listen as Jaymi dives into the importance of finding and telling your company's true narrative-without the cookie-cutter approaches that crowd B2B marketing.Revealing why establishing an authentic brand personality isn't just cosmetic but a core element of attracting top talent, growing your customer community, and building lasting trust in a competitive landscape. 

Have a great point of view to add? Send us a text with your thoughts!Effective storytelling is at the heart of impactful B2B marketing.Jump into this week's episode of The Tech Marketing Podcast to hear Rebecca Mackenzie, Global Director of Product Marketing at Salesforce.Hear Rebecca explain how cultural differences shape communication, how to tailor messaging for different audiences, and why confidence is the game-changer in marketing and leadership.Whether you're speaking to a global audience or making a pitch to your C-suite, knowing how to frame your message can be the difference between being heard and being ignored.

Have a great point of view to add? Send us a text with your thoughts!AI is transforming the way we work, but in B2B sales, the fundamentals remain the same—trust, relationships, and value-driven conversations.This week on The Tech Marketing Podcast, Adam Brown, Head of Channel Sales at Samsung, joins the conversation to explore how AI can enhance efficiency and insight—but why it will never replace the human connection that closes deals.We dive into AI's potential to reshape sales, the challenge of maintaining authenticity, and why critical thinking and storytelling are more important than ever.

Have a great point of view to add? Send us a text with your thoughts!Beth Redpath Katz, Senior Director and Regional Partner Marketing Lead at BMC Software, returns to the Tech Marketing Podcast to discuss the evolution of B2B marketing.  She dives into the shift from MQLs to activated buying groups, the role of AI-driven lead qualification, and the growing importance of hyper-personalization. This insightful conversation explores how data, collaboration, and emerging technologies are reshaping the marketing-sales relationship, offering actionable insights for senior marketers aiming to stay ahead in a rapidly changing industry.

Have a great point of view to add? Send us a text with your thoughts!In this episode of the Tech Marketing Podcast, Tina O'Dell, Director & Chief of Staff & Global Channel Marketing at Juniper Networks, shares invaluable insights from her 25+ years in the tech industry.Tina discusses the evolving role of technology vendors, the importance of strong channel relationships, and how AI is shaping the future of marketing.This episode is a must-listen for B2B tech marketers aiming to drive meaningful channel results in 2025 and beyond.

Have a great point of view to add? Send us a text with your thoughts!Recover from your hangover, and kick off the New Year with a bit of festive nonsense. Join your favourite duo Jon & Harry, and special guest, Producer Nia, for a run-down of their favourite episodes and clips from 2024. The TTMP crew would like to say a HUGE thank you to all our amazing guests for joining us on the podcast this year and also apologise in advance for the chaos that is this episode. Happy New Year! 

Have a great point of view to add? Send us a text with your thoughts!In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space. Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how businesses can overcome these challenges with a focus on change management, AI integration, and customer-centric strategies. Discover how listening, seamless workflows, and a connected ecosystem can unlock real value and transform not just systems, but entire customer experiences. 

Have a great point of view to add? Send us a text with your thoughts!In this episode of The Tech Marketing Podcast, seasoned CMO, Siew Ting Foo, joins us again to discuss her recently authored book: 'Building brands with soul: The CMO playbook'. Discover how purposeful brands drive emotional connections, inspire progress, and deliver societal impact. Dive into actionable frameworks for creating soulful marketing strategies, fostering internal and external communities, and navigating organizational transformation. Tune in now, wherever you get your podcasts. 

Have a great point of view to add? Send us a text with your thoughts!Uncover the keys to driving impact in a tech-driven world.Join Jon Busby and Minaz Tejani as they continue their chat with Cat Dutton, VP of Global Marketing at Pegasystems.The conversation explores how to drive real marketing impact through alignment with sales, setting meaningful KPIs, and fostering creativity even in tech-heavy environments.From initiatives like PegaFest to navigating event follow-ups, this episode highlights practical approaches to balancing innovation and measurable results.We also explore the potential of AI as a powerful tool for enhancing productivity and generating deeper insights.Tune in now!

Have a great point of view to add? Send us a text with your thoughts!Cat Dutton, VP of Global Growth Marketing at Pegasystems takes centre stage to share her wealth of experience, including leadership roles at major B2B tech companies like Fujitsu and Atos. The first part of two episodes, this conversation dives into Cat's background and Pega's strategic approach to growth marketing, by blending ABM and demand generation.Tune in now, wherever you get your podcasts.

Have a great point of view to add? Send us a text with your thoughts!Turning data into gold...In this episode of the Tech Marketing Podcast, Jon Busby, Michele Reale, and Jonathan Sedger break down the magic of our latest event—where we revealed how first-party data, when used right, can be your secret weapon for achieving ambitious company growth.They walk you through a simple yet powerful five-step framework: Acceptance, Analytics, Activation, Automation, and AI.Other key takeaways? It's all about high-quality data for AI success and reimagining your content strategy to build trust and lasting connections.Tune in now, wherever you get your podcasts!

Have a great point of view to add? Send us a text with your thoughts!Ksenia Ruffell, EMEA Head of Marketing for IDeaS Revenue Solutions, joins us on the podcast, to explore the evolving MarTech landscape and its impact on B2B marketing. Ksenia shares her unique career journey from a background in biochemistry and psychology to a leading role in marketing, and how her understanding of human behaviour has shaped her marketing strategies. We dive into the alignment of sales and marketing, the efficacy of MarTech, and the critical role of data and analytics in driving business results. And, of course, there's a little bit of AI thrown in for good measure. Listen to the full episode now! 

Have a great point of view to add? Send us a text with your thoughts!Navigating the complex ecosystem of tech alliances.This week on The Tech Marketing Podcast we welcome Mike Smythe, Global Tech Alliances Marketing at Checkmarx, as he shares his expertise on building successful tech partnerships. Listen to the episode below and take away insights on themes including:Why a customer-first mindset is crucial when developing partner integrations.The importance of balancing metrics with relationship-building in tech alliances.How to effectively measure and report on the value of partnerships. Has this episode piqued your interest? Get in touch for the opportunity to take your ecosystem and alliances marketing to the next level!   

Have a great point of view to add? Send us a text with your thoughts!How a unique partnership saved rhinos and revolutionised perimeter security. Welcome Alex Lakin, Biddable Director at Encore, and fellow Twogetherer Michele Reale, Executive Media Director, as they dive into the world of B2B customer data. Listen to the episode below and take away insights on themes including:The importance of first-party data in B2B marketing and why it's becoming more valuable.Strategies for identifying and leveraging untapped data sources within your organisation.The impact of Google's recent announcements on third-party cookies and what it means for marketers. If you're interested in hearing more about the gold mine that is first-part data, please join Jon, Alex, Michele and the incredible group of speakers, on 1st October. For more information and to sign up, please visit the event page here.

Have a great point of view to add? Send us a text with your thoughts!This week on The Tech Marketing Podcast we invite David Evert, currently CRO at WeGo Golf and former channel chief and strategic alliances leader. David shares his inspiring story that brings together the technology, creativity and collaboration, that led to ground breaking conservation efforts.Alongside David we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing, listen as they discuss themes such as:The power of partnerships in driving innovation and solving complex problems.How a conservation project led to new applications for IoT and perimeter security technology. Cross-industry partnerships and how they can impact global challenges.Listen to the following episode and learn more about leveraging partnerships to drive innovation and create impactful solutions. 

Have a great point of view to add? Send us a text with your thoughts!From resistance to alignment, unifying diverse stakeholders.Jon is joined this week by channel expert Karen Hartsell, Senior Director, Global Partner Programs & Success at Cradlepoint, alongside Amanda Fitzgerald, Head of Global Distribution and Marketing as they breakdown overcoming resistance, and driving innovation that leads to partner ecosystem growth. Take note of highlights such as:The evolution from "channel" to "partner ecosystems" and what this means for theThe unique value partners bring to both vendors and customers.Overcoming risk aversion and driving innovation in partner marketing.Listen to the following episode and take away insights on mastering stakeholder alignment and driving channel ecosystem growth. 

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this episode, Linda Brunner, SVP, IT Digital Customer Experience at Siemens Healthineers, shares her expertise on navigating AI in the healthcare industry, where trust and security play a leading role. Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.On this episode, Bill Zengel, SVP of the Association of National Advertisers, dives into the wild ride B2B marketing has been on over the past year! From increasing challenges in closing sales to the transformative power of AI in unleashing creativity, Bill's got it all covered.Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers.In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Jonathan Knowles, Founder of Type 2 Consulting joins us to discuss his recently published research in collaboration with the ANA.Through this research, six foundational models of marketing have been identified that marketers can use as a framework to simplify and standardise practices, foster common language between CFOs and CMOs and highlight the link between marketing strategy and business outcomes. Access the full report on Marketing Accountability here.Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this inspiring episode, you'll hear from Kate Rodgers, Global Brand Media Director at GE HealthCare, as she reveals details of GE HealthCare's spin-off from GE, and how brand storytelling can drive real business outcomes while creating a lasting legacy.Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.In this exclusive episode, Peter Weinberg, former LinkedIn B2B institute legend and co-founder of Evidenza, shares insights into the world of synthetic research and its impact on B2B marketing.Fresh out of stealth mode, Peter sheds light on how this innovative new approach is transforming market research.Check out the full series on YouTube now. 

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Join us for an exciting episode with CCO, Jeff Lowe, and CFO, Roula Nasser, of SMART Technologies. They reveal how they shattered silos across their organisation by moving to a Unified Commerical Engine model.In Season 1 of The Masters of B2B Marketing, we explored the introduction of the UCE with Jeff. Now, another year in, we hear updates on the effectiveness of the UCE, as well as crucial insights from a CFO's point of view.Listen to Jeff's episode in Season 1 of The Masters of B2B Marketing.Check out the full series on YouTube now.

Have a great point of view to add? Send us a text with your thoughts!Welcome to another episode of The Masters of B2B Marketing! A partnership series with the Association of National Advertisers. In this special spin-off season, we share insights and research with amazing guest speakers from the ANA's Masters of B2B Marketing Conference.Deena Piquion, Xerox's Chief Growth and Disruption Officer, reveals the company's daring transformation from a print-centric titan to a cutting-edge, software-led powerhouse.Plus, Deena shares the leadership secrets behind this massive change: empowerment, empathy, and a dash of enjoyment.Check out the full series on YouTube now: https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&feature=shared

Have a great point of view to add? Send us a text with your thoughts!How generative AI is redefining partner strategiesThis week, on The Tech Marketing Podcast, Jon is joined by Patty Grow, most recently Head of Americas Partner Marketing at AWS, to delve into her vast expertise in channel marketing and explore how Generative AI can revolutionise the channel. In addition, we welcome back Amanda Fitzgerald, Head of Global Distribution and Marketing as they discuss preparing partners to harness the power of Gen AI. You can expect hear in this weeks episode:Defining what Gen AI is and what it means to different people.How AI can help support partners with leveraging data for insights.The unique value partners bring to both vendors and customers.Listen where you get your podcasts

Have a great point of view to add? Send us a text with your thoughts!How can being meaningfully different establish a brand's presence in a competitive industry?This week, host Jon Busby is joined by Bea Whelan, who brings a wealth of experience from her role at Sage. Alongside her, Debbie Clark joins the discussion to delve into the intricacies of putting the customer at the heart of marketing strategies. They explore the challenges and triumphs that come with building a brand that truly resonates with its audience. Highlighted in this episode are:'Content influenced revenue' and how Sage measures the impact of content on sales.How to distinguish your brand through your content strategyConsistent customer-centric storytelling to enhance emotional resonance.Listen now, wherever you get your podcasts!

Have a great point of view to add? Send us a text with your thoughts!Jon Busby and Minaz Tejani are joined by Nickie McDade, Marketing Director of Account Based Marketing (ABM) at the London Stock Exchange Group. They explore how creativity and customer insights intersect to shape effective ABM strategies, Nickie's career journey and how her background in customer experience (CX) and user experience (UX) informs her approach to ABM. The conversation highlights the balance between personalization and privacy, emphasizing the importance of memorable, human-centric experiences. They also discuss how brand presence and demand generation converge within ABM, enhancing marketing efforts.Tune in now!

Have a great point of view to add? Send us a text with your thoughts!On this week's podcast, we're joined by James Houselander, Director EMEA Marketing HPE Aruba Networking and Amanda Fitzgerald, Head of Global Distribution and Marketing, as they discuss unlocking the value of strategic partnerships.The inclusion of partners throughout your programme not only strengthens those partnerships, but it also empowers those marketeers to truly become ambassadors for your brand.Tune in and listen as we expand on this strategic insight, and others including:Is it possible to have full visibility on MDF spends?Encouraging marketing to become advisors of sales in order to better align those teams.The importance of having a value proposition outlined to partners in order to foster new relationships. 

Have a great point of view to add? Send us a text with your thoughts! Today, we're joined by Lisa Gilbert, VP Global Marketing, Kyndryl and Ari Sheinkin, VP Global Demand, IBM. The episode focuses on the new evolution of marketing: incentivising field marketers. Rarely spoken about, and even more infrequently executed. So, Lisa, Ari - welcome to the podcast! 

Have a great point of view to add? Send us a text with your thoughts!How to get partners to become ambassadors for your product.Join this week's podcast alongside Shannon McCarty-Caplan, Director of Sales and Chief of Staff at Red Hat and Amanda Fitzgerald, Head of Global Distribution and Marketing. Shannon's impressive career and passion for product marketing. Listen in to hear more about: The importance of engaging product marketers with partners early in a GTM strategyTruly understanding the role of each partner to enable them to drive their own product marketing  Benefits of transparency when it comes to product and partner marketing Tune in now, wherever you get your podcasts:

How can you leverage your data to make informed marketing decisions?Join Tony Condi, Sr Director of Global Portfolio and Brand Marketing at Zebra Technologies on the podcast this week. With a fascinating career trajectory, Tony shares his experiences and strategies from his direct mail roots to harnessing the power of big data in today's digital age.This episode delves deep into how a data-driven approach not only optimizes your marketing budget but also ensures that every dollar spent is an investment towards measurable success.Tune in now, wherever you get your podcasts! 

Unlock the Secrets to Successful B2B Partnerships and GrowthIn this episode of the Tech Marketing Podcast, host Jon Busby is joined by Ashley Eikenberry, Director of Global Alliances and Channel Marketing at ServiceNow.With a storied career spanning high-growth companies like Sun Microsystems, NetApp, MuleSoft, and ServiceNow, Ashley shares her rich experiences and the key to forging successful partnerships in the tech industry.Key topics covered in this episode include:How to identify high-growth and valuable partnership opportunitiesEstablishing the balance between people, process, and partnersWhy flexibility is so key to success when it comes to partner successTune in now, wherever you get your podcasts:

If you're looking to build trust with your customers, this is the episode for you. Today Jon Busby and Harry Radcliffe are joined by fellow podcast host of Niche Pursuits, Jared Bauman.  This conversation dives into how you can make the most of your online ecosystems, and how you can use trust signals to grow brand affinity.  We cover topics including:• Why building trust signals is as good for your business as it is for Google• The impact that brand perception and trust signals have on marketing ROI• Focusing on engagement metrics is more important than ever before Listen now, wherever you get your podcasts.

Andy Barraclough, Head of Marketing for UK and Ireland at SAP,  joins us on the sofa for this week's episode of The Tech Marketing Podcast. Our host and CTO, Jon Busby is also joined by Claire Davidson - Twogethers Executive Strategy Director. This episode is chock full of insights from Andy's extensive career - the kind of episode where it's near impossible to choose your favourite snippet. We discuss topics including:The impact of the changing B2B buyer journey on marketingWhat the optimal position is for regional vs global marketing teamsHow marketers should be communicating both internally and externallyThere are so many more key moments to this episode. So grab a cuppa, and put a few moments aside to tune in.

Drive change; own your data challenges. This week, we're bringing you a special episode as we're joined by two of our own; John Breedon, Director of DataOps & Performance and Seb Tyack, Managing Director of Channel Solutions. We discuss owning your channel data strategy, and how you can get your data to do the heavy lifting to supercharge your channel success. Why is data a key part of channel success? As a vendor, what data should you be prioritising?How to tell if your programs are performing for your channel?And so many more insightful topics beyond these questions too. 

This week, we're joined on the podcast by Chelsea Gaspard, Director of AMS Enterprise at Veritas and our Executive Client Director, Minaz Tejani. Today we dive into the marketing/sales dynamic. What exactly do sales want from marketing? Are marketers trying to give them too much? How do you elevate your relationship with sales to be more strategic? Tune in now to find out. 

Aspiring CMOs, listen up! This podcast episode will be the most valuable content you consume this week. Join host Jon Busby and guest Siew Ting Foo, Global Head of Brand and Insights at HP, for an episode jam-packed with insights. Hear about Siew Ting's journey from CPG to B2B and the key learnings she's made along the way.Frankly, this is a fascinating conversation, touching on so many essential lessons for aspiring CMOs including:Marketing's new role within the broader organisationHow to lead from the front and back of an organisation Justifying brand investment in B2B Tune in now, wherever you get your podcasts:

This episode sees James Houselander, Director of EMEA Marketing for HPE Aruba Networking, on the mic for a journey into marketing effectiveness. The buzzword of this episode is opportunity. Whether you're working in a large or small organisation, how can you harness the opportunities presented and make an impact?With 95% of HPE Aruba Networking's business going through the channel, there are also some brilliant insights into how James utilises their partner ecosystem in his broader marketing strategy.In this episode, we dig down into the details of:Being agile in a small vs large organisation Justifying risk to create new opportunitiesChanging perceptions of marketing across the business - especially with Sales.Tune in now, wherever you get your podcasts.

The delightful Abigail Borsberry XX of Encore sheds light on the mysteries of how sustainability comes into play within media services. 

This week we're joined by Beth Redpath Katz, Global Director of Integrated Demand at VMware. Beth has worked on some fascinating projects. This episode, she walks us through how VMware transformed a legacy Salesforce system, incorporating machine learning AI and diverse data sources to achieve near-automated delivery of pre-forecast opportunities to the sales team. Yeah, we weren't joking. This is a real insight into the clever ways AI can be adopted.And if that weren't enough, we also touch on:The biggest mistakes execs make when introducing new techWhy marketers should nurture their data-driven mindsetSee the AI research mentioned by Beth here: https://www.salesforce.com/news/stories/generative-ai-statistics/#:~:text=39%25%20of%20marketers%20don%27t,yet%20provide%20generative%20AI%20training.Tune in now, wherever you get your podcasts. 

This week on the podcast we have a round-up from Twogether and Foundry's recent event, looking at how to develop an actionable framework for Generative AI initiatives.We're joined by Susi O'Neill, Head of Brand Content at Kaspersky and Matt Egan, Global Editorial Director, Foundry to go into some of the key discussion points including:- A review of the general feeling around AI in B2B marketing- How AI is changing content creation and consumption- A run-through of the Open AI saga with Sam Altman

This podcast delves into the case study for  “Broaden Your Horizons”,  silver winner of ‘Best Channel Marketing Initiative' at the B2B Marketing Awards 2023. We're joined by the delightful Wilhelm Frank, Commercial Marketing Director EMEA, at Lenovo to talk through what really differentiated this campaign to make it special.

This week we're joined by none other than Jon Miller, co-founder of Marketo and CMO of Demandbase. This is such an interesting episode. Jon takes us through his journey of founding Marketo, as well as sharing many more insights around: - Balancing brand building and demand gen strategies- How CMOs need to adapt to the changing B2B landscape- Challenges and successes of merging teams and platforms.- The impact of ABM and its transformation over the years

This conversation sparks hope for creativity in B2B. Your favourite hosts, Jon and Harry, are joined by Mark Lulsens. Brand Consultant and former Global Creative Director at leading FinTech brands. With previous roles including Director, Producer, Deck-Hand and Bank Teller. Is there anything Mark hasn't mastered? Probably not! He runs us through his passion for nurturing creative cultures and the 5 key principles you can use to revitalise your creative culture. 

Marketing leaders all know it, yet we can't help but rely on them. For years, short-term metrics have become a crutch for marketers when showcasing how effective our campaigns are. But we all know the truth, they've become more about vanity or volume than a show of what's really happening in our businesses. We need to start a journey away from the short-term, along a new metric-laden pathway where long-term lives. Don't worry though, we know a couple of people who know the way. Listen as we step into the promised land of long-term metrics with a thrilling discussion between our Director of Data Ops and Performance, John Breedon, and Media Planning Director Anya Newton. Together they introduce the key frameworks and steps marketers should take to understand which metrics are important to them.  

Now this is an episode jam-packed with insights that even we can't believe we're sharing. Get the low down from Head of Marketing, Alex Webber, and Managing Director, Alex Norbury as they walk you through how to approach the awards process for resounding success. Tune in now, wherever you get your podcasts! 

This week we're joined by Leanne Chescoe, Marketing Director (EMEA), at Demand Base to discuss their SMART methodology when it comes to sales and marketing alignment: Sales and Marketing Accelerating Revenue together. There are also some fairly tenuous animal analogies thrown in there for good measure too.  Demand Base's SMART event is already oversubscribed! But if you'd like to sign up for the waitlist, visit:https://www.demandbase.com/smart/day-london-2023/ 

Today is an extra special episode. We're publishing our AI compasses - a framework to help navigate the whirlwind that is AI. We introduce three simple yet key questions to ask yourself when considering your approach:Is it valuable? Is it actionable? What are the implications? Tune in to find out more.