Podcasts about portfolio marketing

How can organizations build resilience in the AI era? I had a great conversation with Govind Rangasamy, VP - Portfolio Marketing at Commvault, at the Shift Cloud Summit, where we discussed Advanced Resilience Practices for the AI Era.We covered key topics like:✅ Recovery as code in today's AI-driven world✅ How automated dependency discovery enhances recovery✅ The role of AI in transforming recovery strategies✅ How it all comes together in Cloud RewindGovind shared some valuable insights on how enterprises can strengthen their recovery strategies with AI and automation.#data #ai #cloud #commvault #theravitshow

Govind Rangasamy, Head of Recovery Solutions and VP of Portfolio Marketing at Commvault (via Appranix acquisition), talks about the terrifying reality of ransomware, cyber threats, and the illusion of traditional data protection. With 38,000+ ransomware variants evolving daily, simply backing up data isn't enough—you need to rebuild, not just recover. Enter Cloud Rewind, a game-changing approach that lets businesses rewind their cloud environments after an attack, restoring not just data, but entire systems in minutes. If you think cyber resilience is just another IT checkbox, think again—your business depends on it.

In this episode, Paulina Gomez, Senior Advisor of Portfolio Marketing at Ciena, Ryan Lafler, President and CTO of Quantum Corridor, Doug Schremp, Solutions Architect at ConvergeOne, and Paola Osorio, Senior Advisor of Product Line Management at Ciena, discuss the threat of quantum computing to today's cryptography. They explore the concept of "Harvest now, decrypt later" and the importance of quantum secure communications, while also highlighting the Quantum Corridor project and its key objectives to help safeguard critical data in the quantum era.

Welcome to our 2025 Super Bowl Roundtable bonus episode of The CMO Podcast! This is the sixth consecutive time we have done a Super Bowl roundtable session, and we think this episode is the best yet. Recorded as part of a live stream, in collaboration with Gary Vaynerchuk and his team at Vayner Media.Jim starts the conversation with the Kansas City Chiefs very own Lara Krug, who joined the Chiefs in 2021 as their Chief Marketing Officer. Then moves onto two roundtables–with five leaders in each Roundtable. Guests include: Nicole Parlapiano, Chief Marketing Officer of Tubi Greg Lyons, Chief Marketing Officer of PepsiCo NALaura Jones, Chief Marketing Officer of InstacartDaniel Winer, CEO & Co-Founder, Hexclad Cookware Steven Saenen, VP Ritz & Portfolio Marketing, US, MondelezSofia Colucci, Chief Marketing Officer of Molson CoorsShachar Scott, VP, Marketing, Reality Labs, MetaRamon Velutini, President, NA & LATAM, The Duracell CompanyDavid Lee, Chief Creative Officer, SquarespaceBrittney Polka, VP, Beverages, DanoneSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Today's guest is Stephanie McReynolds, Vice President of Product and Portfolio Marketing at OneTrust. OneTrust is a security and privacy platform provider with over 12,000 employees and a $5 billion valuation established to address the growing need for compliance with emerging internet privacy regulations and laws. Stephanie joins us on the program today to delve into the barriers businesses face in AI adoption and the critical data challenges that need to be addressed to successfully implement AI systems. She shares insights on the recent EU AI Act that came into effect on August 2, 2024, and what businesses must consider to comply with these new regulations. This episode is sponsored by OneTrust. To learn more about Emerj Media and how to reach the Emerj audience, visit emerj.com/ad1.

You may remember that last year we shared a video interview with FinThrive talking about a new RCM technology adoption model that they had put together and were sharing with the industry at HFMA.  At this year's HFMA, I wanted to follow up with the FinThrive team to learn about what's happened with the adoption model since they first launched it and what's changed. In order to really understand the evolution and use of the adoption model, we were excited to sit down for an interview with Jeff Becker, Vice President of Portfolio Marketing at FinThrive, Mike Vigo, Chief Revenue Officer at UC San Diego Health, and Kim Waters, Principal, Advisory Services at CereCore.  This was a great opportunity to hear from a healthcare organization that had used the Revenue Cycle Management Technology Adoption Model (RCMTAM as it's now often called) and also the recent announcement of CereCore working with FinThrive to leverage the RCMTAM with the CereCore clients. Learn more about CereCore: https://cerecore.net/ Learn more about UC San Diego Health: https://health.ucsd.edu/ Learn more about FinThrive: https://finthrive.com/ Health IT Community: https://www.healthcareittoday.com/

Join Dots Oyebolu in conversation with Dusty DiMercurio, Senior Director of Industry and Portfolio Marketing at Autodesk.* Dusty shares his extensive experience and insights into supporting business strategies with performance marketing. He discusses Autodesk's holistic approach to marketing across multiple industries, the transition to a subscription model, and the importance of audience-centric go-to-market strategies. Dusty also delves into the significance of thought leadership and the role of digital transformation in enhancing customer engagement and sustainability.Key Takeaways:(04:15) Thought leadership is critical for inspiring customer action.(07:12) Engagement with internal and external thought leaders.(11:20) Impact of Autodesk's State of Design & Make report on strategic decisions.(14:16) Employee involvement and excitement about the report.(18:54) Launch strategies and collaboration with Bloomberg.(24:22) The importance of earning audience attention.(34:11) Balancing customer needs with business goals.(37:10) The critical role of SEO in content strategy.Resources Mentioned:Autodesk Website | https://www.autodesk.com/Dusty DiMercurio | LinkedIn: https://www.linkedin.com/in/dustydimercurio/Procore Technologies | LinkedIn: https://www.linkedin.com/company/procore-technologies/Insightful Links:https://business.adobe.com/blog/basics/marketing-strategyhttps://info.mezzaninegrowth.com/blog/the-difference-between-business-strategy-and-marketing-strategy-and-why-its-important-to-know-thishttps://www.gartner.com/en/marketing/topics/marketing-strategyThanks for listening to the Marketing Leadership podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.*Since recording the interview, Dusty DiMercurio has moved to Procore Technologies where he is Senior Director, Head of Portfolio Marketing.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Ciena's Adaptive Network vision for guiding network evolution with enhanced programmability, scale, automation, and intelligence first set sail back in 2018—and it's even more relevant today with the growing presence of AI, 5G, and cloud. On this episode, Mark Bieberich, VP of Portfolio Marketing at Ciena, discusses how the Adaptive Network enables service providers to optimize their existing infrastructures while incorporating new technologies and ways of leveraging their network assets. This podcast also features Ciena customers who have embraced the Adaptive Network vision.

Unternehmen weisen ein anderes Kaufverhalten als Kund:innen auf. Wohl oder übel: Davon kann jeder B2B-Marketer ein Lied singen. Marketer reagieren auf diese organisationalen Kaufentscheidungen, indem sie im B2B eine Marktsegmentierung durchführen. Rouven Lippe, Global Head of Marketing Transformation and Marketing Excellence bei Philips, sieht in der Segmentierung nach relevanten Kundenmerkmalen entscheidende Vorteile. Denn so lassen sich Botschaften und Angebote effektiver und effizienter aussteuern und Marktsegmente zielgruppengerechter bedienen. In dieser Episode erfährst Du,warum Marktsegmentierung im B2B Voraussetzung dafür ist, um profitables Wachstum zu erzielen,wie sich das Marketing strukturell und personell zusammensetzen sollte, um die Vorteile der Marktsegmentierung zu nutzen,warum Unternehmen umdenken sollten und sich vom Produkt- zum Portfolio-Marketing hinentwickeln sollten,wie Philips das eigene Marketing kundenzentriert ausrichtet und welche Learnings auch andere Unternehmen aus diesen Erfahrungen nutzen sollte undwelche Go-to-Market-Strategien Philips verfolgt und wie das Marketing diese konkret umsetzt.Über Rouven Lippe und Philip BolognesiRouven Lippe, Global Head of Marketing Transformation and Marketing Excellence bei PhilipsPhilip Bolognesi, Head of Content bei digit.ly GmbHUnser Template für Deine B2B-Marketingplanung 2024Du steckst mitten in der Planung für das Marketing im kommenden Jahr? Mit unserem Google-Sheet hast Du ein Template in der Hand, mit der Du jeder Deiner einzelnen Marketing-Initiativen 2024 aufführen und den erhofften Impact in einer dreiphasigen Customer Journey hinterlegen kannst. Ebenso lassen sich Zuständigkeiten und Kennzahlen und KPI hinterlegen. Interessiert? Dann lade Dir das Template ganz einfach hier herunter.

Autodesk has long been a product-driven company. And while they were always customer-centric, they knew they needed to double down and shift from being product-driven to customer-driven. In this episode, Vikram Dutt, Vice President of Industry & Portfolio Marketing at Autodesk, shares the reason for this shift, how they've codified these approaches in their marketing efforts, and why being more customer-centric has been empowering to his team.

On this episode of the Futurum Tech Webcast – Interview Series, host Steven Dickens welcomes Clint Boulton Senior Advisor, Portfolio Marketing, APEX from Dell Technologies for a conversation on the power of Dell APEX and consumption-based multi-cloud strategies. Their discussion covers how Dell APEX aims to offer a cost-effective and flexible Infrastructure-as-a-Service (IaaS) solution by aligning costs with actual consumption and addressing the scaling and cost-containment challenges often seen in Public Clouds. They discuss how the platform provides a comprehensive range of services, including storage, data protection, and multi-cloud options, designed to right-size infrastructure and workloads for efficiency and regulatory compliance. Lastly, they discuss how Dell APEX focuses on life-cycle management to free up IT staff for strategic business initiatives while also incorporating robust security and data governance measures. Key topics in this episode include: Cost-Alignment: APEX's elastic scaling and pay-as-you-go model eliminates overprovisioning and aims to provide cost-effective scaling, addressing limitations of public cloud and FinOps. Comprehensive Service Offerings: Covers a wide array of IaaS needs from storage and data protection to cloud platforms, thereby offering multicloud flexibility and various custom solutions. Workload Efficiency: Allows for intentional placement and right-sizing of workloads, whether in public/private cloud or on-premises, to meet scalability, operational, and regulatory requirements. Resource Optimization: By offloading life-cycle management and other operations, it frees up IT staff for more strategic tasks, supported by Dell's capacity planning, performance gains, and direct support services. Learn more about the value of Dell APEX here.

On this episode of the Cybersecurity Defenders Podcast, we have a conversation about edge computing with Theresa Lanowitz, Head of Evangelism and Portfolio Marketing at AT&T Cybersecurity.Theresa Lanowitz is a proven global influencer and speaks on trends and emerging technology poised to help today's enterprise organizations flourish. Theresa is currently the head of evangelism at AT&T Business - Cybersecurity.Prior to joining AT&T, Theresa was an industry analyst with boutique analyst firm voke and Gartner. While at Gartner, Theresa spearheaded the application quality ecosystem, championed application security technology, and created the successful Application Development conference.As a product manager at Borland International Software, Theresa launched the iconic Java integrated development environment, JBuilder. While at Sun Microsystems, Theresa led strategic marketing for the Jini project – a precursor to IoT (Internet of Things).Theresa's professional career began with McDonnell Douglas where she was a software developer on the C-17 military transport plane and held a US Department of Defense Top Secret security clearance.Theresa holds a Bachelor of Science in Computer Science from the University of Pittsburgh, Pittsburgh, PA.The report referenced in the podcast can be acquired here: 2023 AT&T Cybersecurity Insight Report: Edge Ecosystem The open-source Genie Framework referenced in the podcast can be viewed here: Genie FrameworkThe Cybersecurity Defenders Podcast: a show about cybersecurity and the people that defend the internet.

On this episode of The Six Five Insider, hosts Daniel Newman and Patrick Moorhead welcome  Dell Technologies' Adam Glick, Sr. Director of Portfolio Marketing for APEX and Multicloud. Their discussion covers: Key insights to the changes in cloud computing, particularly as businesses look for more tailored solutions Dell's belief that the future is multicloud, and how cost-savings are driving enterprises to reconsider their approach to cloud The solutions Dell APEX is providing for customers as they look to operate in a multicloud by design environment What to look forward to at this year's upcoming Dell Technologies World event Be sure to subscribe to The Six Five Webcast, so you never miss an episode.

On this episode of Medical Marketing Executive, Kurt interviews Rosanna Oh, Associate Director of Portfolio Marketing at IQVIA. Rosanna shares her journey from being an editor to a marketer in the healthcare space, and discusses her passion for persona-driven marketing. She also talks about the challenges of marketing to sales ops teams and compliance officers, and the importance of building relationships with stakeholders.

Cybercrime Magazine caught up with Steve Snyder, Director of Portfolio Marketing, at the RSA Conference 2023 in San Francisco. Listen and learn the latest from Secureworks. Secureworks Taegis™ offers managed threat prevention, detection, and response (MDR) with the best overall value. Together, we'll stop cyberattacks faster and more efficiently with Extended Detection and Response (XDR). • For more on cybersecurity, visit us at https://cybersecurityventures.com

Stacy Leidwinger is the VP of Portfolio Marketing at Secureworks, a leader in cybersecurity providing best-in-class cybersecurity solutions and threat intelligence that reduces risk, optimizes IT and security investments, and fills security team talent gaps. In this episode, Leidwinger joins host Steve Morgan to talk about the NCAA Men's Division I Basketball Tournament, cyber bracketology, and more. To learn more about our sponsor, visit https://secureworks.com

James Newman, Head of Product and Portfolio Marketing at Augury, discusses how, for years, industrial companies have been told to follow the “start small and scale” approach when implementing new technologies. That has simply failed to yield measurable benefits. Today, leaders should “start smart, and go big” with purpose-built solutions that help reach goals quickly and at scale.

Host Justin Barnes, aka the @HITAdvisor talks to Jeff Becker VP of Portfolio Marketing for FinThrive. Jeff has had a career in technology and analytics and is now at the intersection of health tech and Fintech. To stream our Station live 24/7 visit www.HealthcareNOWRadio.com or ask your Smart Device to “….Play Healthcare NOW Radio”. Find all of our network podcasts on your favorite podcast platforms and be sure to subscribe and like us. Learn more at www.healthcarenowradio.com/listen

As healthcare continues to grapple with staffing challenges, organizational leaders are more keenly interested in technologies that will reduce staff workload and frustration. Companies with established track records in staff efficiency, automation, and communication are well positioned to help. TigerConnect, for example, is seeing success with its new scheduling products that leverage the company's success with streamlining staff communications. Healthcare IT Today sat down with Karri Alexion-Tiernan, Vice President of Portfolio Marketing and Justin Wompach, Vice President for Scheduling from TigerConnect to discuss staffing, technology their new Medical Resident Scheduling capability. Learn more about TigerConnect: https://tigerconnect.com/ Find more great health IT content: https://www.healthcareittoday.com/

We've all been there. 2022 is a clean slate, product marketers. There's no better time to step back and assess what you learned throughout the pandemic. There's no better time to ensure you're using your finite resources on the right priorities.Speaking of priorities … Rowan Noronha, Founder of the Product Marketing Community, kicked off season two of The Marchitect by chatting with Megan Heuer, VP of Strategic Initiatives at Winning By Design, and Amy Hayes, VP, Research Director, Portfolio Marketing at Forrester. Together, they identified five key priorities for product marketers in 2022.

With the industry's first programmable 800G solution now on the market, how fast have customers been embracing it? Well, according to Helen Xenos, senior director of Portfolio Marketing at Ciena, pretty fast. Take a listen to find out what's behind the high interest in 800G and what challenges it helps solve for service providers, as well as an update on what's happening at the edge of our networks.

Simon Neggers, Senior Vice President of Sales, Marketing and Communications oversees the global strategy for Oetker Collection, an exclusive portfolio of Masterpiece Hotels and Estates. Simon has over 15 years of experience in luxury hotel communications and brand marketing, previously serving as Global Vice President of Communications and Portfolio Marketing for the Luxury Brands Group at Marriott International. Oetker Collection comprises one of the most exclusive portfolios of luxury hotels in the world. All true masterpieces, these properties are located in the most desirable destinations around the globe. The hotels are icons of elegance, combining legendary hospitality with genuine family spirit that is unique to Oetker Collection. Simon and I will speak about his motivation and transition from the largest hotel group in the world, to join one of the smallest collections in the world, albeit very exclusive. We will deep dive in what makes the portfolio so unique, the upcoming openings of two new masterpieces and its plans to develop the China market. About this episode:Company Name  Oetker CollectionCompany Website  http://www.oetkercollection.com/ About Infinite Luxury:LUXURY VOICES is a podcast curated by Infinite Luxury Group, a luxury Sales, Marketing, Communications specialist based in Asia. www.infiniteluxurygroup.com   Follow us:  LinkedIN       www.linkedin.com/in/infinite-luxury-a132271bInstagram    infiniteluxurymanifestoWeChat       InfiniteLuxury-jxm Contact us:  WeChat       InfiniteLuxuryEmail          hongkong@infiniteluxurygroup.com Podcast available on iTunes, Spotify, online or wherever you listen to your episodes

B2B buying teams want information on their own time and in the manner they desire. Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up ABX, a RevTech platform that culls the most important customer data to help companies better understand prospects and create compelling marketing campaigns across multiple channels that drive results.

In this episode of TFiR Let's Talk (which was recorded a while back), Sylvia Hooks, Vice President (Portfolio Marketing & Enablement) - Aruba, a Hewlett Packard Enterprise company, talks about one of the recent surveys by Aruba to better understand how IT leaders recognize that the ability of organizations to realize business value from data increasingly depends on their capacity to collect, process, store, and analyze that data at the edge. We covered a wide range of topics in this interview including how Hooks would define the ‘edge'. How are modern enterprises already leveraging edge computing? What trends is Hooks seeing in the space in terms of edge adoption? Unique challenges that edge poses and what kind of solutions is Aruba building to tackle those challenges? We then talked about the data side of the edge and how companies are processing data at the edge itself, instead of sending it back to the cloud. We also touched upon one of the biggest focus areas of TFiR -Security. We concluded the interview with a discussion on how the edge is using AI and ML technologies. Guest: Sylvia Hooks (LinkedIn, Twitter) Featured Company: Aruba Show: Let's Talk Topics: Edge Computing

This week we're joined by Sara Spink, Director of Portfolio Marketing at IQVIA Global Technology Solutions. Sara explains the similarities and differences between product marketing and portfolio marketing, the role of PMMs within life sciences, and why she believes it's the next hottest space for product marketers, plus tons more. --- "Build your brand, get to know people, and just by interacting with different like-minded product marketers in our community, you're just going to learn so much."

Maegan Lujan is a personal brand strategist and Director of Solutions and Services Marketing at Toshiba. Her journey speaks about her tenacity; transitioning from a high-risk foster system to leveraging her leadership in a Fortune 500 company. Maegan has been recognized as a 2019 Woman of Influence and Young Influencer by The Cannata Report, and a 2020 Women in Business Award from The Orange County Business Journal. Her core strengths include Portfolio Marketing, Go-to-Market Strategy, Alliance Management, and more while her personal brand specializes in authentic and purposeful storytelling as a thought leader. Maegan's book “A Million Little Clicks” is a step-by-step interactive guide that equips you with tips, tools, and exercises to build a digital community through leveraging one's mission into a brand. Book: To Pre-Order Social: LinkedIn | Website Time Codes 0:00 - Maegan's backstory 6:06 - Maegan's personal brand 15:47 - Overcoming imposter syndrome and advice for the younger generation 28:56 - How the workplace has changed as a result of COVID and where can businesses level up 39:30 - The future of digital marketing

This month, we feature two special guests, Brian and Kate Courtois, who are based out of our Holtsville office in New York.   More about Brian: “I have been with Zebra for nearly 23 years and have had a wonderful journey through Sales, Alliances, Solution Development and now Sales Enablement & Learning. I am honored to be leading our Global Enablement Center team which is filled with many creative people who dedicate their time to accelerate the adoption of Zebra’s technologies and solutions through the creation and demonstration of sales enablement and learning activities. As Kate mentions below, outside of work, I volunteer for the American Dance Theatre of Long Island supporting the growth of our young women and men and we love spending time together as a family whether it’s making pizzas in our outdoor pizza oven or rooting for Clemson​​ Football. Go Tigers!!” ​​​More about Kate: “I’ve been with Zebra for 27 years, and I’ve had amazing opportunities to have a variety of marketing roles in throughout my career here. I currently support Portfolio Marketing for our Printer and Scanner portfolios, which I love doing! Outside of work, I serve as the President of the American Dance Theater of Long Island, which is a local not-for-profit ballet company whose mission it is to give the youth of our community the opportunity to dance in a professional environment, and to use their abilities in dance to give back to the community. Besides that, I love spending time with Brian and our daughters Meghan, who lives in Philadelphia and Olivia, who attends Clemson University in South Carolina; we enjoy traveling to spend time with them (when we’re not in a pandemic, of course!).”-Music used in this episode:Tchaikovsky - Dance of the Sugar Plum Fairy (From the Nutcracker Suite) by Leo Symphony Orchestra (Purchased on Premium Beat, license available)

On this IoT For All podcast episode, Lisa Elenius Taylor, Head of Portfolio Marketing at Ericsson, discusses how to effectively market an IoT platform, how marketing in the IoT space differs from marketing in other industries and what types of content have been the most successful when marketing IoT platforms and solutions.Lisa discusses the approach she and her team use to market Ericsson’s Accelerator IoT platform. She dives into the process her team goes through to define their target market and build campaigns to reach the intended audience. She also sheds light on lessons learned from failed campaigns.If you’re interested in connecting with Lisa, check out her LinkedIn!About Ericsson: Ericsson enables communications service providers to capture the full value of connectivity. The company’s portfolio spans Networks, Digital Services, Managed Services, and Emerging Business and is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s investments in innovation have delivered the benefits of telephony and mobile broadband to billions of people around the world. The Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York.Key Question and Topics from this Episode:(2:14) Lisa Elenius Taylor Introduction(4:22) What is Ericsson’s role in the IoT industry?(5:55) What is Lisa’s role and focus on a day-to-day basis?(8:03) How does marketing aid in the adoption of IoT platforms and solutions?(10:40) How does marketing in the IoT space differ from marketing in other industries?(12:43) What is Ericsson’s IoT marketing approach?(15:20) What steps do you go through to define your target audience?(18:14) How do you develop IoT focused marketing campaigns?(19:27) What type of content have been the most successful when marketing IoT?(22:06) What are some lessons learned from failed campaigns?(24:13) What are some common roadblocks to IoT adoption?(31:35) What does Ericsson’s IoT Accelerator Platform do?(34:16) Discussion about Ericsson’s report around IoT strategies telecoms are executing

Innovations in technologies like cameras, IoT sensors, and AI have enabled the rise of new connected smart cities. But according to Jessica Burton, Global Surveillance Portfolio Marketing Manager at Seagate Technology, the real backbone of that technology infrastructure is data storage. On this episode of Marketing Trends, Jessica tells us how she is educating system integrators and solution architects about the importance of hard drives and how they can enable smart city innovations. Links: Full Notes & Quotes: bit.ly/2kc9YT1 Jessica’s LinkedIn: https://www.linkedin.com/in/jessicawilloughby/ Jessica’s Twitter: https://twitter.com/storagegal_sv Seagate: https://www.seagate.com/  5 Key Takeaways: - “In this space, there's so much technology right now. You're talking about everything from cameras to AI software that's simplifying and expanding the whole scope of what surveillance means. It's beyond just security and catching the bad guy these days. It's optimizing your business based on the learnings that you have from your surveillance footage on how to place products within your store or to optimize manufacturing processes.” - Jesica Burton - Smart cities are being enabled by the convergence of multiple technologies including 5G, low-cost high-resolution video cameras, and traffic sensors. All these technologies create data that needs to be stored. - “The world is changing for smart cities; capabilities are increasing, but at the same time, costs are significantly decreasing.”—  Jesica Burton - When dealing with customers, Jessica addresses the fact that there is the right drive for the correct application. Not all storage is created equal. - “At the end of the day, it comes down to understanding who your customer is, but not only understanding who your customer is, but who's making that purchase decision in the buyer's journey." - Jessica Burton Bio: Jessica Burton is the Global Surveillance Product Marketing Manager at Seagate Technology, and she has over 10 years of experience in IT storage. Prior to her current position at Seagate, she was the Worldwide Product Marketing Manager for Hewlett Packard Enterprise, working on the storage, server and cloud portfolios. She also previously worked for HP as the Global Business Planning and Product Manager. --- Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.

This week Chris speaks to Jonathan Martin (CMO) and John Magee (VP, Portfolio Marketing) at Hitachi Vantara.  This episode was recorded live onsite at the new Hitachi Vantara offices in Santa Clara. As data becomes ever more valuable to organisations, the process of building data pipelines will continue to be a time and resource intensive […] The post #103 – Data Management and DataOps with Hitachi Vantara (Sponsored) appeared first on Storage Unpacked Podcast.

We've reached a pinnacle moment-applications like the Internet of Things, virtual reality, and artificial intelligence have transitioned from a dream to a reality. This requires networks to run more efficiently and be more responsive than ever before. It's not just about becoming autonomous-the network needs to adapt. Rebecca Prudhomme, Ciena's VP of Portfolio Marketing, walks us through the Adaptive Network vision-Ciena's bold response to users' voracious appetites for bandwidth-and discusses the opportunity it presents for network providers. Also in this episode, Ciena's Brian Lavallee discusses the transition to 4G and 5G, which is once again expected to dominate the conversation at Mobile World Congress.

Phil Twist, VP in Portfolio Marketing for NSN/Nokia talks about the goals of the re-invented and refreshed Nokia and its ambitions for the future... He tells us about Nokia Radio Cloud, the proposed migration route of the big telcos to the cloud that may increase their flexibility and capacity. He comments on the exponentially expanding market of the connected machines and things, that includes everything producing or crunching loads of data - from IoT to Smart TVs, connected cars and factory equipment, to home devices and even robotic surgery systems. He also explains all about the LTE-U (or Licensed Assisted Access) technology, which is a small-cell solution using WiFi unlicensed spectrum for additional LTE capacity, with the aim of offering improved network performance and superior customer experience. Interviewed by Yannis Rizopoulos for Tech Talks Central.

Becky Frankiewicz, VP Women's Portfolio Marketing at Frito-Lay North America discusses the company's new campaign to launch their female focused product line-up through a campaign called “Only in a Woman's World.” Why did a company such as Frito-Lay decide to focus on products to appeal to a very specific side of female consumers and how is it paying off?