Podcast appearances and mentions of sandra long

Being a first-time author is often a mix of excitement, self-doubt, discovery, and persistence. You might initially feel thrilled by the prospect of sharing your story or ideas with the world. You dive in with strong motivation, full of ideas, and maybe a bit of romanticism about the process. Every word written feels like a small victory, and each page a milestone. But as you go deeper, reality hits: writing a book is hard.  You might confront self-doubt ("Is this any good?"), impostor syndrome ("Who am I to write this?"), and moments when inspiration wanes. You begin to worry about whether anyone will want to read it. The author journey is a rollercoaster of pride, frustration, and growth, but ultimately, completing the book feels deeply fulfilling. It's an accomplishment that represents a body of work and the journey you undertook to create it. But publishing is not the end of the story. Reflect on why you wrote a book and how the book fits into your larger business strategy. You have more work to do to meet those goals and can't do it alone. You need expert support to help you leverage your book to create the impact you envisioned. To assist you in finding your author community and connecting with experts, I've created valuable resources for authors at www.BizBookPubHub.com. Joining me today are three talented authors. Lisa Harrington wrote “Abiding Strategies: Build Your Best Business Foundation,” a step-by-step guide to building a strategy unique to your business. With her strategies, you will create a solid foundation that will stand the test of time. Nikki Soulsby wrote “Lies I Told Myself, & Other Truths: How to Squash the Mental Monsters and Live Your Dreams,” a candid and reflective memoir that explores personal truths, growth, and self-realization, offering insights into overcoming internal and external challenges. Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership. Please join me in welcoming Lisa, Nikki, and Sandra.  In this episode, we discuss the following: Discover the excitement, self-doubt, and perseverance that come with writing a book as a first-time author. Understand the importance of connecting with expert support to transform your book into a powerful business tool through the Biz Book Pub Hub community. Hear how our guests wrote with a purpose, from guiding small business strategies to inspiring personal growth and mastering LinkedIn branding. Links for Lisa Harrington LinkedIn and YouTube. www.AbidingStrategy.com “Abiding Strategies: Build Your Best Business Foundation” “Taking in Strays: Leadership Lessons from Unexpected Places”  Links for Nikki Soulsby LinkedIn and Instagram www.nikkisoulsby.com “Lies I Told Myself, & Other Truths: How to Squash the Mental Monsters and Live Your Dreams” The Power of Doubt | Nikki Soulsby | TEDxHickory Links for Sandra Long LinkedIn and Instagram www.postroadconsulting.com “LinkedIn for Personal Branding: The Ultimate Guide” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients” Books mentioned in this episode: “Book More Business: Make MORE Money Speaking” by Lois Creamer Other Resources Learn more about Lois Creamer. Learn more about Judy Hoberman. Robbie's Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Living In The Presence - Steve & Sandra Long - 02.02.2025 by Leuchtfeuer Gemeinde

Have you ever wondered how LinkedIn can help you grow your audience and build your author brand? In this week's episode, I interview Sandra Long, a global LinkedIn expert, TEDx speaker, and bestselling author. She shares simple but powerful strategies for authors and speakers to use LinkedIn effectively.From creating a standout profile to connecting with the right people, Sandra explains how LinkedIn can amplify your visibility and influence.Key Takeaways:LinkedIn is Essential: Use it to boost your visibility and connect with the right people.Comment Strategically: Thoughtful comments can lead to big opportunities.Optimize Your Profile: Create a strong headline, engaging bio, and clear experience details.Leverage Features: Use tools like newsletters and videos to share your expertise.Build Genuine Relationships: Focus on being supportive and showing gratitude to grow your network.Tune in to learn how to make LinkedIn a game-changer for your author brand.*************************************************************************Time for a Social Media UpgradeEver wonder how some authors effortlessly post engaging content daily on social media? If you're tired of struggling to come up with ideas or over-promoting your book, it's time for an upgrade. Introducing Author Social Assistant – the tool that takes all the guesswork out of your social media. They've spent months perfecting a proven formula, creating engaging images and captions, and delivering them to you on a scheduling calendar. No more wondering what to post next – just follow the plan! And here's the best part: it's not a subscription! Get lifetime access with a $200 discount if you order between January 20th-31st. This is an incredible deal. Don't waste time or money hiring an agency – get everything you need for just a fraction of the price. Grab your discount now and start making your social media work for you!

Writing a book can be a lonely experience, but it doesn't have to be! Surrounding yourself with fellow writers & authors could be what helps you get to the finish line. Connect with experts who can help you navigate the complexities of writing, editing, publishing, & marketing your business book - & you will realize that publishing is NOT the finish line. It's the latest you should start marketing your business book. I've created resources to help you find your author community & meet these experts. The Biz Book Publishing Hub has over 50 Hub Partners ready to help entrepreneurs become successful authors.  This free resource is available at www.BizBookPublishingHub.com, which is also where you'll find out about the free Hub Community virtual networking events I host throughout the year and the Biz Book Publishing Hub Podcast, which features interviews with Hub Partners and author panels discussing the ROI of publishing a business book. With me today are three authors: Helene Cahen is the author of “Fire Up Innovation: Sparking and Sustaining Innovation Teams.” She's also a publisher and one of the Biz Book Publishing Hub's Founding Partners. She's an innovation expert passionate about helping others unlock their creative potential and tackle team challenges. Kate Colbert, author of “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business,” is an acclaimed marketing expert who provides actionable insights, showing how adopting a marketing mindset can transform any business by enhancing customer connections and driving profitable growth. Sandra Long, author of “LinkedIn for Personal Branding: The Ultimate Guide” and co-author of “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients.” She is a LinkedIn expert and a LinkedIn Top Voice specializing in LinkedIn education and thought leadership. Please join me in welcoming Helene, Kate, and Sandra. In this episode, we discuss: Sandra Long shares her strategy for creating a price sheet and simplifying the payment process to streamline bulk book orders, emphasizing the power of conversations to unlock bigger opportunities. Helene Cahen talks about juggling writing, marketing, rebranding, and website updates all at once, underscoring the need for planning and focusing on marketing from the very beginning. Kate Colbert highlights her successful promotional strategy, which involved giving away customized copies of her book to VIPs, leading to significant engagement and ROI. Links for Helene Cahen LinkedIn www.fireupinnovation.com “Fire Up Innovation: Sparking and Sustaining Innovation Teams” Links for Kate Colbert Kate Colbert on LinkedIn and Instagram. www.SilverTreeCommunications.com Biz Book Publishing Hub Founding Hub Partner “Commencement: The Beginning of a New Era in Higher Education” “Think Like a Marketer: How a Shift in Mindset Can Change Everything for Your Business” Links for Sandra Long LinkedIn and Instagram www.postroadconsulting.com Biz Book Publishing Hub Founding Hub Partner “LinkedIn for Personal Branding: The Ultimate Guide” “Supercharge Your Notary Business With LinkedIn: How Mobile Notaries and Loan Signing Agents Build Their Brand, Get Known, and Connect With Their Dream Clients”   Robbie's Resources Schedule a complimentary book launch brainstorming session: www.robbiesamuels.com/booklaunchsupport Register for a free virtual networking event for writers and authors: www.robbiesamuels.com/HubCommunity  Join the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com Archived episodes of Biz Book Publishing Hub and On the Schmooze: www.robbiesamuels.com/HubPodcast Subscribe to the Biz Book Publishing Hub wherever you listen to podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Eric welcomes Sandra Long, a renowned LinkedIn and personal branding expert and author of two books on the subjects. Sandra shares her journey from B2B sales and leadership to becoming a LinkedIn consultant over the past 11 years. She discusses comprehensive strategies for optimizing LinkedIn profiles, building a personal brand, and the importance of building trust and relationships. Sandra offers practical tips from her books, including the use of the services page, customizing profile activity sections, and focusing on being a friend first. She highlights real-life success stories of clients who have benefited from enhanced LinkedIn profiles. The conversation concludes with insights on why personal branding is essential for career and business growth in today's trust-deficient world.Get Sandra's books on LinkedIn and Personal Branding on her web sitehttps://www.postroadconsulting.com/tools-and-resources/books00:00 Introduction to LinkedIn Mastery and Personal Branding00:25 Meet Sandra: LinkedIn and Personal Branding Expert02:08 Success Stories: Real-Life LinkedIn Transformations04:48 The Importance of a Strong LinkedIn Profile06:05 Is Personal Branding Worth It?16:01 Top Tips for LinkedIn Success18:32 The Bigger Picture: Personal Branding Beyond LinkedInSend us a Text Message, give feedback on the episode, suggest a guest or topic Visit the Remarkable Marketing Podcast website to see all our episodes.Visit the Remarkable Marketing Podcast on YouTube Remarkable Marketing Podcast Highlights on InstagramEric Eden on LinkedIn

This week's episode of Win The Hour, Win The Day Podcast interviews, Sandra Long.   Want to master LinkedIn for personal branding? Dive into Sandra Long's expert insights.In this enlightening episode, you'll discover: - Why engagement on LinkedIn is crucial for success. - The five H's to transform your LinkedIn profile. - Effective strategies to build a strategic network.  Don't miss out on these powerful tips to elevate your professional presence! Win The Hour, Win The Day! www.winthehourwintheday.com  Podcast: Win The Hour, Win The Day Podcast  Facebook: https://www.facebook.com/winthehourwintheday/  LinkedIn: https://www.linkedin.com/company/win-the-hour-win-the-day-podcast You can find Sandra Long at:  LinkedIn For Personal Branding: https://a.co/d/059bF5LQJumpstart Your LinkedIn Profile: https://a.co/d/059bF5LQ #KrisWard  #LinkedInStrategy#PersonalBrandingTips

Episode 94: Sandra Long & Her Book, LinkedIn for Personal Branding: The Ultimate Guide ABOUT SANDRA Sandra is a leading global independent LinkedIn consultant, instructor, speaker, and author. She is the author of the best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Sandra was the first speaker to share her ideas about LinkedIn on the TEDx stage in 2019. Her company is Post Road Consulting, and her speaking clients include sales teams, companies, executives, event organizers, HR teams, universities, and associations. Sandra is a professional member of the National Speakers Association and a Certified Virtual Speaker. She lives in New Hampshire and loves the outdoors and spending time with family. CONVERSATION HIGHLIGHTS The importance of personal touch when it comes to LinkedIn. The critical foundation of being a good thinker, not just a good learner. Even with no examples of what someone like you can do, you can set the standard. The common traits that exist in both teaching and sales. What being the "new girl" can teach you. Why being a thought leader might not mean what you think it means. "Positioning yourself includes your profile, your network, and your content, all together." Why you want to be like the orange fish. Why personal branding is an ongoing process. How do your values come through on your LinkedIn profile? The MAIN QUESTION underlying my conversation with Sandra is, How are you crafting your personal branding, itemizing the pieces of your strengths and values, incorporating them into your story? FIND SANDRA Website: postroadconsulting.com LinkedIn: linkedin.com/in/longsandra Newsletter: linkedin.com/newsletters/sandra-s-linkedin-newsletter-6861673500688556032/ LinkedIn – Full Podcast Article: https://www.linkedin.com/feed/update/urn:li:activity:7190804621861208064/ VIDEO TIME STAMP 00:00 - Guest - Sandra Long 00:49 - Introduction & Bio 02:31 - Who are you today? Can you provide more information about your work? 04:26 - Changes in Sandra's field during the COVID-19 Pandemic. 07:47 - How did your path into your career look like, and what did it look like up until now? 08:59 - Sandra's jump from sales to LinkedIn consulting, writing, etc. 16:40 - How does the work you're doing today reconcile to who you were as a child? 17:51 - What does leadership mean to you? 18:52 - What Thought Leadership can mean 24:23 - What the proliferation of AI might mean for LinkedIn 26:59 - Can you introduce us to the book we're discussing? 31:45 - General Overview of Book / Breakdown of Chapters 45:49 - What lessons have you taken away from the book? 47:10 - What's next for your writing? 48:25 - What book has inspired you? 49:20 - What are you up to these days? (A way for guests to share and market their projects and work.) This series has become my Masterclass In Humanity. I'd love for you to join me and see what you take away from these conversations. Learn more about The Book Leads and listen to past episodes: Watch on YouTube Listen on Spotify Listen on Google Podcasts Listen on Apple Podcasts Read About The Book Leads – Blog Post For more great content, subscribe to my newsletter Last Week's Leadership Lessons, if you haven't already!

Guest: Sandra Long   Guest Bio: Sandra Long is a leading global independent LinkedIn consultant, instructor, and speaker. She is the author of the international best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Sandra was the first speaker to share her ideas about LinkedIn on the TEDx stage in 2019. Sandra is considered a pioneer for women in B2B sales. She enjoyed a long first career in field sales including Area Sales Representative, Field Sales Manager, National Account Manager, and VP of Sales. Now in her second career, Sandra is the President of Post Road Consulting LLC. The company's clients include sales teams, companies, executives, HR teams, universities, and associations. Sandra is a professional member of the National Speakers Association and a board member of the New England chapter.   Guest Links:  Book A Strategy for Your Business “Discovery” Call https://calendly.com/sandra-long/strategy-for-your-business-discovery     About Salesology®: Conversations with Sales Leaders Download your free gift, The Salesology® Vault. The vault is packed full of free gifts from sales leaders, sales experts, marketing gurus and revenue generation experts.  Download your free gift, 81 Tools to Grow Your Sales & Your Business Faster, More Easily & More Profitably. Save hours of work tracking down the right prospecting and sales resources and/or digital tools that every business owner and salesperson needs. Watch the demo of the Salesology® Prospecting Method, A Simple, 3-Step Method That, On Average, Increases Qualified Appointments & Sales By 73%. If you are a business owner or sales manager with an underperforming sales team, let's talk. Click here to schedule a time. Please, subscribe to Salesology®: Conversations with Sales Leaders so that you don't miss a single episode, and while you're at it, won't you take a moment to write a short review and rate our show? It would be greatly appreciated! To learn more about our previous guests, listen to past episodes, and get to know your host, go to https://podcast.gosalesology.com/ and connect on LinkedIn and follow us on Facebook and Twitter and check out our website at  http://www.gosalesology.com

In this week's Scale Your Sales Podcast episode, my guest is Sandra Long. Sandra Long is a leading independent LinkedIn consultant, instructor, and speaker. She is the author of the best-selling book, LinkedIn for Personal Branding: The Ultimate Guide. Considered as a pioneer for women in B2B sales, she enjoyed a long first career in field sales for office technology products. In this episode, Sandra shares invaluable insights on leveraging LinkedIn for sales, stressing the importance of optimising one's profile and cultivating a strategic network. She emphasises that a compelling LinkedIn profile is akin to a shop window and underscores the significance of being intentional and strategic in building a network that includes potential customers and influencers. She offers practical tips for engaging with prospects and customers online, including leveraging events to maximise visibility. We delve into the significance of personal branding and buyer-focused content, showcasing their impact on buyer confidence and sales strategies. Sandra's expertise and practical advice provide valuable tools for sales professionals seeking to expand their network and enhance their sales approach, making this episode a must-listen for actionable strategies and insightful perspectives from a renowned LinkedIn expert. Welcome to Scale Your Sales Podcast, Sandra Long. Timestamps: 00:00 – Amplifying Sales Success by Building Strategic Networks.  06:25 – Conference speakers should actively engage with their audience. 10:38 – Experienced and seasoned teams are resistant to change.  11:28 – Leaders have a fear factor about LinkedIn. 15:41 – Learning is life-long, critiques are vital.  19:32 – Engage online, provide value, and share unique insights. 23:01 – Mapping-out your network and utilising assets. https://bit.ly/Linkedbook  https://www.linkedin.com/in/longsandra/  https://www.instagram.com/sandraglong/  https://twitter.com/SandraGLong Janice B Gordon is the award-winning Customer Growth Expert and Scale Your Sales Framework founder. She is by LinkedIn Sales 15 Innovating Sales Influencers to Follow 2021, the Top 50 Global Thought Leaders and Influencers on Customer Experience Nov 2020 and 150 Women B2B Thought Leaders You Should Follow in 2021. Janice helps companies worldwide to reimagine revenue growth through customer experience and sales.   Book Janice to speak virtually at your next event: https://janicebgordon.com    LinkedIn: https://www.linkedin.com/in/janice-b-gordon/       Twitter: https://twitter.com/JaniceBGordon    Scale Your Sales Podcast: https://scaleyoursales.co.uk/podcast      More on the blog: https://scaleyoursales.co.uk/blog    Instagram: https://www.instagram.com/janicebgordon       Facebook: https://www.facebook.com/ScaleYourSal...     

Folge 43 beschäftigt sich mit der Frage, wie Unternehmenskommunikation gestaltet sein muss, um Austausch und Beteiligung zu fördern. Zu Gast ist Lara Bothur, Corporate Tech Influencer und Senior Consultant bei Deloitte. Als weltweit umsatzstärkste Management- und Strategieberatung sowie Wirtschaftsprüfungsgesellschaft berät Deloitte mit mehr als 400.000 Mitarbeitern weltweit Unternehmen und Institutionen aus allen Wirtschaftszweigen. In Deutschland unterstützen rund 10.000 Mitarbeiterinnen und Mitarbeiter ihre Kunden mit innovativen Dienstleistungen dabei, wettbewerbsfähig zu bleiben und nachhaltig zu wachsen. Uli, Markus und Lara diskutieren über die Notwendigkeit von Authentizität und Transparenz als A und O glaubwürdiger Kommunikation. Besonderen Raum nimmt die erfolgreiche Kommunikation auf LinkedIn und die Rolle des Storytellings ein. Lara verrät, wie sie die Themen für ihre Beiträge auswählt, zielgruppengerecht aufbereitet und mit Bildern und Videos illustriert. Wichtig ist ihr, durch das Teilen von Wissen einen Mehrwert für andere zu schaffen und Übersetzungsarbeit zu leisten, damit Technologie verstanden wird. Das Gespräch macht deutlich, dass diese Form der Unternehmenskommunikation nicht nur der Profilierung dient, sondern auch geschäftlichen Mehrwert schafft. Wer mehr wissen möchte, findet hier weitere Informationen: Deloitte Angebot https://www2.deloitte.com/de/de.html Literaturhinweis „LinkedIn Riches: How to use LinkedIn for Business, Sales and Marketing!“ von John M. Nemo https://amzn.eu/d/5QEKoxE Literaturhinweis „How to Write a KILLER LinkedIn® Profile …and 18 Mistakes to Avoid“ von Brenda Bernstein https://amzn.eu/d/azmrX1I Literaturhinweis „LinkedIn for Personal Branding: The Ultimate Guide“ von Sandra Long https://amzn.eu/d/0TixDpq Euer Feedback zur Folge und Vorschläge für Themen und Gäst:innen sind sehr willkommen! Vernetzt euch und diskutiert mit: Lara Bothur: https://www.linkedin.com/in/lara-bothur/ Ulrich Irnich: https://www.linkedin.com/in/ulrichirnich/ Markus Kuckertz: https://www.linkedin.com/in/markuskuckertz/ Mitwirkende - Hosts: Ulrich Irnich & Markus Kuckertz // Produktion: Daniel Sprügel, Maniac Studios (https://maniacstudios.com/) // Redaktion: Marcus Pawlik © Digital Pacemaker Podcast 2023

There's no question that LinkedIn has become a valuable tool for salespeople to build their brands. But how do you find the right glance of professionalism and vulnerability? How do you allow your personality to shine and remain authentic while still building your business? Sandra Long shares her professional opinion in this episode of Sales Reinvented.  Outline of This Episode [0:56] Is a compelling LinkedIn profile essential? [1:28] The elements to leverage on your LinkedIn profile [2:25] How to tell your professional story on LinkedIn [5:07] Balancing professionalism and personality [8:55] How often should you update your profile? [11:25] How to measure the impact of your LinkedIn profile [12:54] Sandra's top LinkedIn profile dos and don'ts [15:44] Your LinkedIn profile is your foundation Resources & People Mentioned Social Selling Index Connect with Sandra Long Connect on LinkedIn Follow on Twitter Connect With Paul Watts  LinkedIn Twitter  Subscribe to SALES REINVENTED Audio Production and Show notes by PODCAST FAST TRACK https://www.podcastfasttrack.com

Summer Conference 2023 - Session 4, Steve & Sandra Long by Chanctonbury Church

Summer Conference 2023, Session 4, Steve & Sandra Long by Chanctonbury Church

Sandra Long (LinkedIn Trainer & Speaker, Post Road Consulting) talks about what social selling is NOT, the importance of having the right strategy and content, and why B2B companies need to use thought leadership for strategic differentiation on LinkedIn.

In this episode, guest experts join Julie Hood to discuss the social audio landscape... Amazon AMP, LinkedIn Audio, Twitter Spaces, and Clubhouse. Which tool is the best for you, your audience and your students?Come check out these notes at https://CourseCreatorsHQ.com/87   Here are the tools we discussed:Amazon AMP with Jeff Stein (in beta)LinkedIn Audio with Sandra Long (in beta)Twitter Spaces with Deb ComanClubhouse with AshleyFern LintnerMicro Audio Summits with Wendy Breakstone(Also this room was hosted on Clubhouse on March 15, 2022 - so several of these tools may have expanded and changed since then.)LINKS MENTIONEDTo jump into Amazon AMP, go to this link and use the code LULLABYCLUB:  https://coursecreatorshq.com/AmazonAMPGet Jeff Stein's resource on storytelling: https://coursecreatorshq.com/JeffStorytellingCheck out Sandra Long's LinkedIn Audio Events User Guide: https://coursecreatorshq.com/socialaudio1Connect with Deb Coman for #SocialTrust advice with Twitter Spaces and Twitter Chat: https://coursecreatorshq.com/socialaudio2Follow AshleyFern to learn more about Clubhouse and Pinterest: https://www.clubhouse.com/@ashleyfernpbTake Wendy Breakstone's masterclass to use a Micro Audio Summit(TM) to build your email lists with an audio event: https://coursecreatorshq.com/socialaudio6Private Podcasting show tool: https://helloaudio.fm/To host your podcast: https://Simplecast.com   (Interested in Kajabi? Here's the link to get a 30-day trial - instead of the normal 14-day trial plus $900 worth of bonuses:https://CourseCreatorsHQ.com/kajabi )For even more amazing rooms like this one, follow Julie Hood on Clubhouse:  https://CourseCreatorsHQ.com/JulieOnClubhouse KEY TAKEAWAYS FOR ONLINE COURSE CREATORS - Social audio can be extremely high impact, but it's also high effort (you can't farm it out to an assistant).  - Get your ROTI (return on time investment).   - It's OK to have slow growth - to make sure you allow enough time to get traction.   - Choose the platform that enhances your experience ~ and has your target audience!  - Jump in as a participant first - and you can learn as you go.   - If you can jump in at the beginning when a tool launches (and you like the tool!), you can sometimes get a bigger following early.   - Get your name and your branding accounts on the tools... then see if you like it, both as a participant and as a host.  - Then see if you can find your potential students on a tool, so you can learn from them, connect with them & research their needs.   COME VISIT!  Sign up for my email list and get this free course  Is My Course Idea Any Good? here.   GoodPods Let's talk about this episode on GoodPods – https://CourseCreatorsHQ.com/goodpods (mobile only, download the app first) Clubhouse Connect with me on Clubhouse for FREE masterclasses at @JulieHood. Website https://www.CourseCreatorsHQ.com Facebook https://www.facebook.com/CourseCreatorsHQ Instagram  https://www.instagram.com/CourseCreatorsHQ Twitter https://www.Twitter.com/CourseHQ     

In this episode, Michael and Diane Brodeur host Steve and Sandra Long, Senior Leaders of Catch the Fire Toronto. Steve and Sandra talk about their story in leadership and how to lead others from the heart level. They came to Catch The Fire Toronto in 1994 from the Baptist tradition where they pastored in four congregations, including two church plants. Together they have a desire to see people released into ministry and to see the kingdom of God impact the Greater Toronto Area. They are the pastors to Catch the Fire pastors and are charged with expanding the Kingdom of God at all of the Catch the Fire campuses.

When we talk about influence in social media, we tend to dwell on consumer-centric sites such as Instagram and TikTok. But what about influencing the world through your creation of a robust personal brand? Or perhaps leveraging your employees to yield more influence for your brand through social media? Are Instagram and TikTok still the ideal places to invest time and energy? Of course not, and this is something today's guest, Sandra Long, has been speaking and writing about for nearly a decade, including her definitive work "LinkedIn for Personal Branding." When you and your company are ready to influence the influential demographic that is on LinkedIn, listen in as Sandra uncovers both how to improve our personal branding and influence on LinkedIn as well as how brands can leverage the influence of their employees on the unique and often misunderstood social network that is LinkedIn. For more information: •Sandra Long on LinkedIn: https://www.linkedin.com/in/longsandra/ •LinkedIn for Personal Branding on Amazon: https://www.amazon.com/LinkedIn-Personal-Branding-Ultimate-Guide/dp/B08VCQWRQ8/ •Amanda Russell: https://amandarussell.co •Neal Schaffer: https://nealschaffer.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Dale, Tim, and Carolyn talk with Sandra Long, an expert on the use of the internet application, LinkedIn. Usine LinkedIn puzzles me and may puzzle you too, so take a listen and become unpuzzled.

Sandra Long is a global LinkedIn expert, consultant, author, and speaker. She is a professional member of the National Speakers Association and received her Certified Virtual Presenter designation from espeakers. Her best-selling book is LinkedIn for Personal Branding, The Ultimate Guide.  Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called, "LinkedIn Community: A Super Power Hiding in Plain Sight," and is available on YouTube. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership. Their clients include sales teams, corporate C-Level executives, HR teams, universities, job seekers, and business owners.   In this episode… In this episode of An Unconventional Life, Sandra Long discusses with Dr. Russell Strickland why and how she chose LinkedIn as her expertise. She talks about her book LinkedIn for Personal Branding: The Ultimate Guide and also emphasizes the importance of maintaining a friendly and approachable online profile so you can build connections and help more people. The LinkedIn expert also shares some interesting tips in building a strategic network and her personal hobbies when she is not knee-deep in the professional platform. Even in the digital world, making a difference in people's lives is the greatest measure of success. Before you can begin to make a difference, you need to build yourself a great LinkedIn profile. Not sure how? Sandra Long, the LinkedIn Expert, has got you covered!

Sandra Long is a global LinkedIn expert, consultant, author, and speaker. Her best-selling book is "LinkedIn for Personal Branding; The Ultimate Guide." Link for her book. WHO IS MARK STRUCZEWSKI? Mark “Ski” Struczewski (Mister Productivity) works with executives to help them gain control of their time by taming distractions so they can experience less overwhelm, feel a sense of freedom, and enjoy their lives. In addition to being a productivity coach, Mark is a speaker, host of The Mark Struczewski Podcast, and author. His strategies have guided CEOs/Executive Directors, business owners, business corporate specialists, and entrepreneurs to get back control of their time. You can find out more about how to connect with Mark and his mission to create confident leaders at MisterProductivity.com. Become a Mark Struczewski Insider and get productivity tips and exclusive content that I only share with email subscribers. Follow Mark on TikTok, Facebook, and Instagram. K

LinkedIn is a phenomenal tool to help you grow your business or move your career forward.  But there are a few very critical factors that you have to keep in mind if you are going to get results.  We sat down with LinkedIn expert Sandra Long to get the inside tips. ---If this is your first time tuning in, we encourage you to subscribe to the show so you can hear all the other insightful episodes (we share three interviews a week) ---If you like what you've been hearing on this podcast, we invite you to go to wherever you're listening to this episode and leave us a comment or review. Tell me what you love about this episode! ---You can find all of the information about this episode and the show at www.businesstalklibrary.com/interviews---If you want to learn more about finance and accounting as it related to business, check out our courses at the Business Talk Library university:https://btl.thinkific.com/FREE COURSE: Understand the Income Statement in Less Than 15 Minutes: Use Code: BTL2020https://btl.thinkific.com/courses/incomestatement

Ep 655 is a conversation with LinkedIn expert Sandra Long. In this interview Thom Singer and Sandra share their experiences with using LinkedIn, and why it is an important tool for everyone in business.  About Sandra Long    Sandra Long is a global LinkedIn expert, consultant, author, and speaker. She is known for her book, speaking, and TEDx talk. Her best-selling book is LinkedIn for Personal Branding; The Ultimate Guide.  Sandra presented the first-ever TEDx talk about LinkedIn in 2019. The 11-minute speech is called “LinkedIn Community: A Super-Power Hiding in Plain Sight” and is available on YouTube. She is a professional member of the National Speakers Association.   Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership. Their clients include sales teams, corporate C-Level executives, HR teams, universities, job seekers, and business owners. https://www.thomsinger.com/podcast/sandra-long Learn more about your ad choices. Visit megaphone.fm/adchoices

All too often, small business owners fail to position themselves on LinkedIn strategically. They may upload a resume, rush to create a quick profile, and assume they are all set but miss significant referral opportunities. In this episode, Sandra Long helps us think more strategically about our organic LinkedIn presence, including the profile, network, and content. Sandra is a LinkedIn expert, consultant, author, and speaker.  Her B2B sales leadership background includes territory sales rep, enterprise sales leader, and VP of Sales. Sandra's best-selling book is LinkedIn for Personal Branding, The Ultimate Guide. She presented the first-ever TEDx talk about LinkedIn in 2019. Sandra and her company Post Road Consulting focus 100% on LinkedIn education and thought leadership. Today's show is sponsored by Audible.com. Audible.com is a leading provider of spoken audio entertainment and information. Listen to audiobooks whenever and wherever you want. Get a free book when you sign up for a 30-day free trial at audibletrial.com/businessgrowth. If you are a small business owner or salesperson who struggles with getting the sales results you are looking for, get your copy of Succeed Without Selling today.

Hey Spooksters! This episode is dedicated to our Patron, Rebecca. Rebecca has chosen the case of Sandy Long. In 2010, a mother of two was found viciously stabbed to death in a southern Maryland parking lot. Sandra Long's body was discovered inside her car, parked a short distance from her home, just hours after she left for work. We will walk through some background on Sandy, the details we have on what happened that day, and the investigation so far. Her case remains unsolved to this day.   If you'd like to write/send anything to us we have a PO Box! Our address is:  3 Spooked Girls PO Box 5583 JBER, AK 99505-0583   Check out the following link for our socials, REGISTER FOR OUR CHARITY VIRTUAL LIVE SHOW, Patreon, & more  https://linktr.ee/3spookedgirls Sources from today's episode - www.3spookedgirls.com/sources   Have a personal true crime story or paranormal encounter you'd like to share with us? Send us an email over to 3spookedgirls@gmail.com   Thank you to Sarah Hester Ross for our intro music!    Thank you to CK for assisting with editing! 

Leonardo Bellini LinkedInForBusiness incontra in questo podcast Sandra Long, una delle LinkedIn Speakers più conosciute nel mondo, formatrice, scrittrice e consulente. Sandra è autrice di “LinkedIn for Personal Branding: The Ultimate Guide”, un libro che fornisce una prospettiva strategica su come utilizzare LinkedIn per scopi di personal branding, per aziende e professionisti.Visita il sito di LinkedInForBusiness!linkedinforbusiness.itLeggi l'articolo completo sul Blog di LinkedInForBusiness!

Pastor Justin and Sandra Long join Pastor Tony in an all important conversation on slowing down our busy lives in exchange for the rest and peace that Jesus gives. They share their dating story as well as their first moments into ministry and give heart-felt advice on how to enjoy the simple things and use time to focus on what truly matters! We hope you enjoy this episode and would also like to invite you to our next event on March 12th, from 6:30-8:30pm. Pastor Justin will be speaking to us in more detail following a time of worship together. This is a free event with free childcare! You can register through the link below. For more information on Couples Connect and Central Church, please visit : https://www.centralnc.org/locations/charlotte-campus/couples-connect/

Sandra Long ( https://www.linkedin.com/in/longsandra/ ) is among the early pioneers of women in field sales. Eventually began using LinkedIn for B2B sales research in 2005. So you could say that she is proud to be both an early adopter of LinkedIn and a woman in sales. Now she is enjoying my second career as an author, speaker, and instructor and she loves helping organizations and people use LinkedIn to enhance their sales, businesses, or careers. Book: LinkedIn For Personal Branding: The Ultimate Guide ( https://www.amazon.com/Linked-Personal-Branding-Ultimate-Guide/dp/1938015436 )

Listen now as author and TEDx speaker Sandra Long shares expert advice on leveraging this social business network to grow your professional reputation and build a supportive community of colleagues and friends.  

Pastors Steve and Sandra Long talk about how God brought them to the movement, and how they laid down their lives for Him.

Learn everything you need to know about LinkedIn Sales Navigator in our latest podcast episode with Sandra Long, President of Post Road Consulting LLC, Piper. You will learn why you should choose Sales Navigator and how your company should use it to achieve success. If you want to know more or get in touch with Sandra and Post Road Consulting LLC, you find more info in the links below:  www.postroadconsulting.com www.linkedin.com/in/longsandra

Learn the fifteen ways that adventure travel can improve your physical and mental well being - plus an anecdotal bonus sixteenth benefit. In this episode, first broadcast on the companion podcast, Active Travel Adventures in December of 2017, the benefits of adventure travel are outlined.   You can see a complete write up here. You will also hear an interview with Kit's 90+ year old mom, who started doing adventure travel in her 60's - a late bloomer just like her!   On the website, you can see a video of Patagonia guest and adventure traveller, Sandra Long - in her late 80's - doing competitive ballroom dancing.  Sandra hiked Patagonia at age 82!   You'll also find the link Kit mentioned for the Wall Street Journal article on the site. Be sure to join the Active Travel Adventures Facebook Group to share your upcoming adventures! Kit encourages you to +1 outside of your comfort zone when you plan your next adventure.  

Using LinkedIn for Personal Branding and Sales is just smart. But not many people fully understand how to do it well. Sandra Long wrote the book on it … literally. Her book LinkedIn for Personal Branding is a great primer on how to make the all-business social network drive business for you. Learn more about your ad choices. Visit megaphone.fm/adchoices

Sunday, 14 April 2019- Steve and Sandra Long

Welcome to episode 194, this week I have a chat with my friend and fellow LinkedIn trainer/consultant Sandra Long about personal branding.   Interesting Stuff I Saw This Week LinkedIn Announce some changes to groups I have mentioned previously that I’m aware that LinkedIn are currently working on a project to improve groups and this week they sent out a communication advising of several changes that will happen soon. I think most people have been sent it but in case you didn’t see it; My thoughts; Accessing groups from the homepage is a welcome move but lets be clear, this is just a roll back to how it used to be! Including group conversations in the feed is also nothing new. This one concerns me in that most activity in groups is useless broadcasting as well as spam so this could actually be a negative thing for members homepage feeds! Posting videos is great news. No surprise either as it has been a success on the home page and the ability to @mention (assuming it works!) is a positive step. Retirement of the iOS Groups app. I’m not sure how this will improve the use of groups….taking away an app is not exactly moving forward! You have always been able to access groups from the main app anyway (Android users have always had to do it that way) Maybe LinkedIn felt it was necessary to release this information now in light of the recent Facebook summit where groups were mentioned but I have to say, these changes are somewhat underwhelming! I’m sure this is really just the start of the groups design. I’m disappointed because I felt they needed to scrap groups altogether and start again from scratch. Getting members back engaging in groups is going to be very hard because most members have just written them off. LinkedIn quote: “Additional notifications, groups posts in feed, video posts, @mentions and replies to comments have been announced because those are the items for which we have a decent sense of the timeline. But it is definitely not an exhaustive list of the work we're doing to improve Groups” Let’s hope that the next announcements are more exciting! Personal Branding This week I had a chat with LinkedIn expert Sandra Long. Personal branding was one of my predictions for 2018 covered in episode 192 and a subject I believe to be very important to all of us. I even covered it briefly in the first ever episode of LinkedInformed when I introduced ‘Personal Branding for Brits’ author Jennifer Holloway Key takeaways Tom Peters article The Brand Called You which is still just as relevant today as when it was written in 1997! Social media really allows us to craft an image that we want to portray. This has many advantages but also creates an authenticity challenge. Social media has blended our social and professional lives. This creates a question as to how ‘open’ we want to be with business contacts about our personal lives. 40% of people don’t know how to describe what they do…and those are just the hard facts, never mind describing your character! The best way to describe what you do is to be very specific - broad, ‘jack of all trades’ profiles rarely work for you. In terms of character - what makes you unique? You can display this information in a variety of different sections of your LinkedIn profile. It can help to define a ‘persona’ when writing your LinkedIn summary - Sandra’s book gives plenty of persona examples and has a list of questions that can help define your persona. This also impacts corporate brands as many organisations are now realising that they are in reality, a collective of many personal brands and this can be a very powerful. It is however really important to be authentic to your own brand and this needs to align, for the most part with the corporate brand you are representing. Your activity on LinkedIn should also be in line with your brand. If your brand is genuine then this should not be difficult! It’s often a good test on whether your brand image is right. Posting should never be self-promotional. Thought leadership, being helpful and contributing to the LinkedIn community by developing conversations is the best way to ‘stay on brand’ - your profile should clearly explain what you do. Final word from Sandra: Take the time to really think through who you are and your ‘brand elements’ before you start to write your profile  

Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantastic responses to cold messages (mainly emails) he sends by using humour. But first we had some feedback from last weeks episode on Native video. Native Video My friend and fellow LinkedIn trainer Sandra Long sent me this voicemail Gary Stockton also got in touch; “I'm looking forward to creating videos for important job openings and new thought leadership content. Check out Screenflow for Mac. You can record screen from iOS devices and make great looking mobile demo videos. I think current release of Camtasia also allows for mobile screen recording” Great points Gary. I think highly of both those products but they might be out of the budget for the average user who occasionally wants to post a video. In those circumstances, simply record on your phone. The Charm Offensive with Jon Buchan This is an intro’ from Jon that nicely sets the scene for the interview   “One night, I got drunk and wrote an email. I woke up and still thought it was a good idea to send this completely absurd email to very busy, Senior Marketing Directors at large brands. I sent 6 emails manually. It wasn’t long before I got 2 replies. Both of them were highly complimentary but telling me they already had agencies in place. Then I got another response, and they wanted to meet me. I couldn’t believe it. The email I created should in no way work. It was out of the ordinary and weird and ridiculous. Yet it did.”   Here is an example of the kind of response that Jon frequently gets to his messages; In this interview Jon takes time to explain the structure of his cold emails. This is equally applicable to LinkedIn messages and even posts. Below is an example of a recent LinkedIn post from Jon You can check out Jon’s LinkedIn profile by clicking on it above. The best information can be obtained in the Charm Offensive Facebook group This weeks question is from Jennifer Holloway Answer - Two options; Upgrade to Sales Navigator and import your tags…….for the delightful price of £72 per month, which probably isn’t a good investment for tagging alone. Use the Dux-soup Chrome extension. It’s free and allows you to add tags and notes and then search by tag.

Listen Here: Leading LinkedIn expert and speaker, Sandra Long, is the author of LinkedIn for Personal Branding: The Ultimate Guide Sandra’s company, Post Road Consulting, provides training and consulting for corporations,… The post LinkedIn For Personal And Company Branding appeared first on Annie Jennings PR Elite Wire.