Coffees and Content

Send us a textIn this special Social Sessions edition of Coffees and Content, I'm joined by Amy Dickson — co-founder of Australia's The Social Summit and social media powerhouse — to unpack everything currently shaking up the digital marketing space.From the rise (and plateau?) of Threads, to ChatGPT hacks that save you hours, to the real value behind influencer reach (spoiler: it's not what you think) — this episode is all about what's working right now in social.Plus, Loren and Amy reveal how to future-proof your content, why virality isn't a business strategy, and the truth behind growing your audience without selling your soul to the algorithm.Whether you're a marketer, creator, or biz owner — this one's packed with the insights and strategies you need to stay ahead.

Send us a textIt's a THROWBACK THURSDAY week .. which means we're sharing one of top Coffees and Content episodes (which you may not have heard yet).This week I'm breaking down creating engaging and effective content for your brand. I break down the essential steps and processes for content creation, as well as talk you through the key content pillars that will help you create 16-20 pieces of engaging content per month that resonate with your audience.I have an easy to follow Content Planning Workbook for you that you can download here if you wish to go through it alongside the episode. Alternatively, if you're not somewhere where you can write, listen now and download the workbook later.  In this episode you will learn:The importance of having unique content pillars that sum up your business on social mediaHow to identify your three to five core content pillarsEffective ways to match content pillars with different content typesHow you can use this information to easily create 16-20 pieces of content per month-I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email. Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!Resources:Get your Content Planning Workbook HEREGet in touch: Instagram - @thesocialcollective_nz and @loren_thesocialcollectiveWebsite - www.thesocialcollective.co.nzLet's work together - Book a CallStay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a textIf you've ever thought “I know my offer is amazing — why aren't more people buying?”... this episode is for you.In this solo episode, I'm breaking down one of the biggest reasons great offers struggle to sell: it's not the offer, it's the messaging.

Send us a textIn today's episode of Coffees and Content, I'm joined by the absolute powerhouse that is Chanel Clark — marketing consultant and founder of The Marketing Club (TMC), a growing community of over 10,000 marketers across Australia and New Zealand.

Send us a textIn this episode of Coffees and Content, I sat down with Lisa Macale, founder of Golden Brands - a business community built for creative, service-led small business owners across New Zealand and Australia.Lisa has mastered the art of turning online connections into real, meaningful relationships - and she's here to share exactly how you can do the same. From overcoming the fear of public speaking to building sold-out networking events across multiple cities, Lisa has built a thriving community that blends digital connection with in-person impact.This episode is packed with practical tips on:How to actually enjoy networking (even if it makes you cringe)Turning your online audience into in-person supportersBuilding a business community people want to be part ofGrowing your brand through both social media and live eventsMaking small business feel a little less lonelyWhether you're just starting out or ready to level up your network, this conversation will inspire you to show up, connect, and grow.

Send us a textFeeling stuck and staring at a blinking cursor? You're not alone.In this episode of Coffees and Content, I'm sharing 5 overlooked places every business owner should be mining for content ideas - even when you feel like you've posted everything already.Whether you're a coach, service provider, or small business owner trying to stay consistent online, this episode will show you exactly where to look when the inspiration well feels dry. From your own inbox to your testimonials, I'm walking you through content gold that's hiding in plain sight - and how to turn it into scroll-stopping posts, podcast episodes, or Reels.

Send us a textIn this week's episode of Coffees & Content, I'm joined by the amazing Amy Dickinson – event strategist, marketing expert, and the founder of The Social Summit – Australia's first conference built specifically for content creators, marketers, and brands.If you've ever thought about launching your own event or building a stronger in-person community around your brand, this episode is going to be your new go-to guide.Amy breaks down exactly how she used strategic marketing, content planning, and social media collaborations to turn an idea into a sold-out event with 400+ attendees – and why she didn't rely on expensive Meta ads to make it happen.From working with micro-influencers to curating the perfect speaker lineup, we're diving deep into the real work behind building an in-person event that actually converts and creates long-term momentum.Inside this episode, we're talking all things:✨ How to market an in-person event using social media ✨ Smart strategies to drive ticket sales (even with a small audience) ✨ The exact tools Amy used to build pre-launch hype ✨ Creating meaningful community – before, during, and after your event ✨ What makes a speaker lineup truly shareable ✨ Mistakes to avoid when planning your first event ✨ The power of merch, micro-influencers, and behind-the-scenes marketing ✨ How to make your event content go further (think: user-generated content on autopilot)Whether you're a small business owner, a content creator, or a digital marketer wanting to bridge the online-to-offline gap, this conversation will leave you full of ideas, action steps, and so much inspiration.—

Send us a textThis week on Coffees and Content, I'm joined by the lovely Ebony — social media manager, podcast host, and all-round community queen.She's the voice behind Can I Buy You a Coffee (which I'm obsessed with), and we're chatting about building a brand and community while working full-time, staying consistent, and creating a podcast people actually want to listen to.We also dive into:The reality of podcasting (and why it's more work than it looks)How to manage your energy and avoid burnoutCommunity vs competition — and how collaboration really does winHolding your boundaries on social mediaWhy it's OK not to show everything onlineIf you've been thinking about launching a podcast, growing your personal brand, or you're just in that busy season of doing all the things — this one's for you.

Send us a textAre you creating great content but struggling to get it seen by the right people?You're not alone. One of the biggest challenges business owners face is getting consistent visibility without feeling like they need to post 24/7 or chase vanity metrics.In this episode of Coffees & Content, I'm breaking down my 3-Part Visibility Formula — the exact framework I've used to grow The Social Collective from a solo business to a thriving marketing agency with international clients.This isn't just about posting more. It's about getting strategic, intentional, and making sure every piece of content works for you.So if you've been asking:Why isn't my content reaching the right people?How do I attract more dream clients without spending hours online?Do I need a huge audience to actually see results?This episode is exactly what you need.Plus, I've got some big updates — we now have a Coffees & Content website, newsletter, and Facebook community so you can connect with other listeners, get deeper insights, and be the first to know about exclusive content.In This Episode, We Cover:The 3-Part Visibility Formula: Engagement, Consistency & AuthorityWhy posting more doesn't equal more visibility (and what actually works)The #1 mistake business owners make when trying to grow onlineThe truth about going viral vs. creating real, lasting impactHow to position yourself as an authority in your industry (so your audience trusts you instantly)The engagement strategy that skyrocketed my content reach—without spending hours onlineThe difference between visibility and credibility—and how to have bothHow to convert visibility into actual business growthIf you're ready to stop feeling invisible and start building a brand that gets recognized, trusted, and chosen — this episode is for you.Stay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Facebook Community: @coffeesandcontentpod Substack: https://coffeesandcontent.substack.com/ Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a textIs LinkedIn just for job seekers? Not anymore.If you're still thinking of LinkedIn as a corporate resume platform, you're missing out on one of the biggest personal branding and content marketing opportunities.This week on Coffees & Content, I sit down with Rosie Chong, a LinkedIn powerhouse with over 62,000+ followers, a personal branding strategist, and a go-to expert for professionals who want to stand out in the digital world.We're breaking down exactly how to build a personal brand on LinkedIn, attract opportunities, and turn engagement into real business growth — even if you're still working a 9-to-5.In This Episode, We Cover:Why LinkedIn is the most underrated platform for personal branding (and how to leverage it now)The biggest myths about LinkedIn marketing (and why most people get it wrong)How to position yourself as a thought leader and build credibility—even if you're just starting outWhat kind of content actually performs on LinkedIn (it's NOT just polished corporate updates)The power of storytelling in personal branding and why it's your competitive edgeHow to grow your LinkedIn audience without spending hours on the platformThe secret to balancing a full-time career while building a brand (without burnout)How LinkedIn can open doors to career opportunities, brand deals, and business growthIf you've been waiting for the right time to start building your personal brand, this is it.Connect with Rosie Chong:LinkedIn: Rosie ChongWebsite: www.rosiechong.com.auTikTok & Instagram: @rosiechongStay Connected: Website: www.coffeesandcontentpod.com Instagram: @coffeesandcontentpod Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com Loved this episode? Leave a review - it would mean the world!! If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a textWelcome to Season 3 of Coffees & Content.After two high-impact seasons, we're back with even bigger insights, expert guests, and strategies to help you stay ahead in digital marketing.This season, we're cutting through the noise and focusing on real, results-driven marketing strategies. No fluff, no hype — just actionable insights that work.In This Episode:Recap from the Social Summit: What's shaping content strategies in 2025The Power of Personal Branding: Why your brand should be lived, not builtUGC vs. EGC: Why Employee-Generated Content is becoming a major marketing moveLong-Form Content's Comeback: How depth and storytelling drive engagementThe Algorithm vs. Your Audience: The only metric that actually leads to salesThe Truth About Followers: Why audience size doesn't equal business successThis is just the beginning. Season 3 will be packed with deep dives into personal branding, digital strategy, AI, and content that converts, plus exclusive interviews with leading industry experts.Stay Connected: Website: coffeesandcontentpod.com Instagram: @coffeesandcontentpod Watch on YouTube: Coffees & Content Have a marketing question? Email hello@coffeesandcontentpod.com If this episode gave you a breakthrough moment, share your key takeaway on Instagram and tag @coffeesandcontentpod. Your insights might just shape a future episode.

Send us a textCoffees & Content is back, and Season 3 is kicking off TOMORROW (March 5th 2025)!This season, we're diving deeper into social media and digital marketing, bringing you actionable strategies, expert insights, and the latest trends to help you grow your brand and business. Whether you're a business owner, marketer, or content creator, this is your go-to podcast for making smarter marketing moves.Expect real talk, no fluff, and high-impact conversations with some of the best in the industry — plus the marketing updates you actually need to know.Make sure to subscribe and turn on notifications so you don't miss a single episode. First drop happens tomorrow — get ready!

In this mini episode of the Coffees and Content podcast, we explore the authenticity and effectiveness of smaller content creators. We discuss the curated nature of content from influencers with large followings and contrast it with the genuine, raw content produced by smaller influencers. We also share why we love collaborating with smaller creators at TSC, their hustle, and their ability to create some of the best content, even without going viral. Additionally, we touch on strategies for using user-generated content (UGC) and smaller creators to build brand awareness and drive advertising, emphasising the importance of genuine engagement over polished perfection. Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

In this mini episode of the Coffees and Content podcast, I'm diving into why creating authentic, less polished content leads to higher engagement. We discuss the benefits of collaborating with smaller content creators over influencers, highlighting cost-effectiveness and the importance of multiple touch points. Tune in to understand why spreading your budget across multiple creators offers greater benefits for smaller brands. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content. We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch. The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, we explore ways to build confidence and genuine connections on social media, beyond just posting content. We discuss the importance of engaging with your community through comments and DMs, and how using voice notes can add a more personal touch. The key takeaway is to always show up as your authentic self, as this naturally boosts confidence and encourages better interactions. I'm sharing insights from personal experience and highlights how authenticity can drive business growth. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, I'm exploring the role of AI in enhancing business processes without replacing the invaluable human connection. We discuss how AI can speed up workflows, improve strategies, and generate content ideas, while still highlighting the irreplaceable human elements like face-to-face interactions and emotional connections. Tune in to learn how to integrate AI effectively into your business practices without sacrificing authenticity. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of Coffees and Content, I'm diving into the importance of maintaining your personality while engaging in advertising. We share key takeaways from a recent conference, including an insightful analogy from advertising expert, who compares understanding your target audience to understanding your high school crush. Learn why having a detailed knowledge of your audience is essential for successful ad campaigns and discover how brand awareness plays a crucial role in advertising strategy. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, we dive into the fascinating world of silent followers—those individuals who consume your content but don't actively engage. We explore how these silent observers can have a significant impact on your business, highlighting the importance of creating content that educates and connects, rather than just aiming for likes and comments. We also discuss the shift from influencers to authentic content creators in 2024, with a focus on the growing demand for genuine and relatable content. Tune in for more insights on the evolving social media landscape and the importance of authenticity. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, I'm highlighting the importance of patience and trust in marketing. We talk about why expecting immediate results within just three months isn't realistic for long-term success and explore key strategies like not cutting your marketing budget, speaking to your target audience, showing up as your authentic self, and maintaining a clear vision. Tune in to get insights on how to make sure your marketing efforts pay off in the long run. Click the link to listen to the full episode on Spotify and Apple Podcasts.

In this mini episode of the Coffees and Content podcast, I'm exploring holistic marketing and how it aligns with the omni-channel approach. We discuss the Rule of Seven, which traditionally suggested that a product needed to be seen seven times by an ideal customer before they'd make a purchase. With the oversaturation of social media, this rule has changed significantly. Tune in to learn about the importance of consistently showing up across different platforms and the strategies we use at the Social Collective to effectively repurpose long-form content into multiple touch points. Click the link to listen to the full episode on ⁠Spotify⁠ and ⁠Apple Podcasts⁠.

This mini episode of Coffees and Content highlights the importance of a holistic approach to marketing in today's landscape. We chat about how relying solely on one form of marketing, like just organic social media, is no longer enough. Instead, a wraparound strategy involving websites, SEO, newsletters, blog posts, and networking is key. I'm also draw on nearly a decade of experience in the industry and shares the success the Social Collective has seen with these holistic strategies. Click the link to listen to the full episode on Spotify and Apple Podcasts.

My gosh, how time has flown – this is the last episode of Coffees & Content Season 2! And as 2025 approaches, I thought I'd unpack the top three social media trends to watch, and offer actionable holiday marketing tips designed to reduce stress so you can enjoy a well deserved break.  From harnessing Employee-Generated Content (EGC) to leveraging AI for hyper-personalisation, you'll gain insights into staying ahead of the curve without feeling overwhelmed. Whether you're repurposing old content, scheduling posts in advance, or focusing on “good enough” rather than perfect, this episode provides a roadmap to navigate holiday marketing with ease. In this episode, you'll learn: The top 3 marketing trends to look out for in 2025 How to repurpose and revitalise your best-performing content  Why now is the time to prioritise consistency over perfection How you can free up time for other more important tasks Ways you can dedicate short, focused periods to audience interaction What were your key takeaways from this week's episode?We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Ready to make 2025 your most strategic and stress-free marketing year yet? Let's connect through The Social Collective for personalised support. Resources mentioned: 12-Days of Marketing 2025 Marketing Prep Checklist Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

Today I start off by taking a moment to reflect on the year that's been, share lessons learned, and outline how to approach the upcoming year with purpose. With the holidays around the corner, I discuss the importance of stepping back, recharging, and using this time to create a solid game plan for the new year. From goal-setting and strategy to actionable tips for the first 30 days of 2025, this episode is all about starting strong. I will also tell you about a free resource—the 2025 Marketing Prep Checklist—to help you confidently transition into the new year while enjoying your well-deserved break. This episode will leave you inspired to pause, reflect, and plan with clarity, so you can enter 2025 with intention and confidence In this episode, you'll learn: How disconnecting from work over the holidays can lead to renewed energy and creativity The pitfalls of neglecting downtime and how to set boundaries to truly recharge What questions to ask yourself to effectively reflect on 2024 How to break your big 2025 goals down into manageable steps to stay motivated Understand how to “acclimatise” to new levels of success Why January is a golden opportunity for social media visibility and client engagement Tips for refining your marketing strategies to better connect with your audience What were your key takeaways from this week's episode?We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: 12-Days of Marketing 2025 Marketing Prep Checklist Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

This week I break down a significant update to Instagram hashtags, sharing how it impacts businesses and content creators. I explore why this change is a timely reminder to prioritise strong marketing foundations and messaging over quick-fix tactics. I then discuss how you can shift your focus from hashtags to creating impactful, audience-centered content while building brand recognition and community. Whilst you listen, I encourage you to embrace the evolving social media landscape so that your business can thrive in the long term. In this episode, you'll learn: Why Instagram is removing the ability to follow hashtags and what this means for you What opportunities this change will give businesses and content creators Practical tips to adapt and connect with your audience authentically  The power of marketing foundations like your 1% ideal client, value proposition, and transformation Why it's important to create high-quality, relevant content that resonates deeply with your audience What social media tactics you should avoid over-relying on What were your key takeaways from this week's episode? We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: 12-Days of Marketing 2025 Marketing Prep Checklist Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

Welcome to another monthly social media updates episode, today I am going to dive into the latest across Instagram, LinkedIn, and YouTube, helping you stay ahead of your social media game.  From Instagram's upcoming features like adding photos and videos to existing carousels, to YouTube's experimentation with hyperlinked blue comments, I cover what these changes mean for creators and brands. I also share LinkedIn's top three tips for short videos, offering actionable advice for maximising engagement and reach. Grab your coffee, take notes, and get ready to elevate your content strategy for the months ahead! In this episode, you'll learn: How to improve your reach on Instagram What IG is doing to offer you more insights into your Reel performance Upcoming features for carousels on IG Ways to repurpose content on LinkedIn How to maximise impact of short form videos on LinkedIn Why YouTube is testing TikTok-like hyperlinked blue comments  The importance of planning your content strategy for 2025 What were your key takeaways from this week's episode?We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: 12-Days of Marketing Link to 2025 Marketing Prep Checklist Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

Are you constantly comparing your business or marketing efforts to others? This week on the podcast, we're tackling why comparison can harm your creativity, confidence, and progress—and, more importantly, how to shift your focus to what truly sets you apart. In this episode, we uncover: How comparison can sabotage your business growth What your “zone of genius” is and why it's your biggest asset How to create success metrics that work for YOU The secrets to building genuine, lasting audience relationships Proven strategies to break free from the comparison cycle When you stop chasing someone else's version of success, you unlock the freedom to market authentically, build deeper connections with your audience, and grow your business on your terms. Ready to embrace your unique strengths and stand out? Tune in now for actionable insights that will transform your approach to marketing and business. What was your biggest takeaway from this episode? Drop your thoughts in the Spotify Q&A box or reach out through the links below—we'd love to hear from you! If you found value in this episode, don't forget to subscribe so you never miss a new release. Leave us a rating or review on Spotify or Apple Podcasts to help more entrepreneurs discover this content. Resources mentioned: 12-Days of Marketing Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

In this episode, I share the story behind my recent weekend completely unplugged from work — a refreshing experience that felt worlds apart from the early hustle of my entrepreneurial journey. I reflect on the impact of this freedom on my well-being, my business, and my relationships. This episode walks you through the reality of early entrepreneurship, where being "always on" can lead to burnout and a lack of boundaries. Then, I outline the key foundations that allowed me to create a scalable, self-sufficient business that frees me up to truly disconnect and recharge. In this episode, you'll learn: Why stepping away from work is essential for enhancing productivity, creativity, and overall well-being How to create a sustainable balance between work and personal life The three key foundations for a self-sufficient business What the benefits are of scalability and how you can do this in your business Strategies to help you move toward the freedom to disconnect and thrive What were your key takeaways from this week's episode?We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: 12-Days of Marketing Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

In this week's episode of Coffees and Content, I am giving you my top five tips for creating a successful Christmas marketing strategy. From engaging audiences early to avoiding holiday burnout, I provide you with actionable steps to help entrepreneurs and marketers make the most of the holiday season.  I will also run you through a bit of info on our '12 Days of Marketing' course, which offers a deeper dive into crafting a strong marketing foundation through strategy, social media, email marketing, and advertising. There are some huge prizes for those who sign up, so don't miss out! In this episode, you'll learn: How to build awareness for your Christmas offerings and why you need to start the conversation early Why it's important to focus on your most impactful products and services How you can avoid last minute stress and think creatively about content without pressure What it means to plan realistically and deliver quality over quantity Ways to stay consistent without overloading yourself and burning out How to take a strategic break and look ahead for long-term success What were your key takeaways from this week's episode?We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: ⁠12-Days of Marketing⁠ Get in touch: Instagram - ⁠@thesocialcollective_nz⁠ and ⁠@coffeesandcontentpod⁠ Website - ⁠www.thesocialcollective.co.nz⁠ Let's work together - ⁠Book a Call⁠

In this month's Coffees and Content socials update, I'm diving deep into the latest changes on Instagram, TikTok, and LinkedIn to keep you ahead in social media marketing. From Instagram's new engagement-boosting features to TikTok's enhanced ad targeting, these updates are crafted to improve reach, boost content performance, and keep your audience engaged. Join me as I break down each platform's newest tools, insights, and the impact they could have on your strategy. In this episode, you'll learn: Why your reach may have dropped on Instagram in October How Instagram's new Reels insights can guide content performance The latest post-optimisation recommendations from Instagram What links in Reels (now in testing) mean for click-through rates How to boost Carousel engagement (and what does NOT affect Reels reach, according to Mosseri) Improved content management features on Instagram Full control over TikTok ad placements in search How LinkedIn's new profile card feature can support networking Tune in to learn how these tools can empower your strategy and help you stand out online. What were your key takeaways from this week's episode?We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: 12-Days of Marketing Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpodWebsite - www.thesocialcollective.co.nz Let's work together - Book a Call

In this episode, I break down the essential building blocks of a successful marketing strategy that you must establish before diving into content creation. Whether you're just starting out or looking to fine-tune your approach, these key foundations will help you craft a strategy that resonates with your audience, converts leads, and builds a strong brand presence.  I'll walk through how to define your target audience, purpose, offers, customer journey, differentiation, brand voice, and messaging. By the end of the episode, you'll feel empowered to strategically plan content that aligns with your business goals and primed for our upcoming November training! In this episode, you'll learn: How to know your target audience so that your message resonates and you speak directly to their needs Why having a clear business purpose is so important and how to do it What your offers should solve and provide for your customers What a smooth customer journey looks like and how it leads to conversions Why you must define your unique approach and consistently communicate it How to shape the emotions you want your audience to feel through your content Insights into crafting content that truly connects and drives action What were your key takeaways from this week's episode?We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: Link to ‘Boxers and Briefs' podcast episode Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

This week, we're diving into one of the biggest lessons for entrepreneurs: you don't have to do everything yourself! In fact, trying to juggle every single task is a surefire way to drain your energy and slow down your growth. I'm talking about how letting go of the tasks that weigh you down—especially marketing—can free up your time to focus on what you're truly passionate about. Spoiler: When you have the right team backing you, your creativity and productivity will skyrocket! In this episode, you'll learn: Why doing it all is a recipe for burnout The huge value in outsourcing (and what it can allow you to focus on) How to set yourself up for that next level of creative thinking and problem solving Tips on figuring out where you need help and who to hire Why it's important to hire people who are passionate about what you dread! Ready to free up your time, lean into your strengths, and start building your dream team? Let's chat! Remember: You don't have to do it all—getting the right help is the key to unlocking your success. Key Takeaways:What resonated most with you from this episode? I'd love to hear your thoughts! Drop your feedback in the Q&A box on Spotify or reach out using the links below. Don't forget to subscribe so you never miss an episode, and if you're loving the content, I'd be so grateful if you could leave a rating or review on Spotify or Apple Podcasts! Resources mentioned: https://www.thesocialcollective.co.nz/marketing-toolkit Link to Social Media Starter Kits Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

In this episode, I share the latest social media updates with you, with a focus on Instagram and LinkedIn. From new features being tested to tips for improving your content's reach, this episode will keep you up-to-date with what's happening and how to use these changes to your advantage.  Whether you're a business owner, content creator, or just trying to optimise your social media strategy, these updates are designed to help you stay ahead of the curve. In this episode, you'll learn: How the ability to add a link to your Instagram Reels could improve directing traffic to sales pages and products Why LinkedIn's move to test scheduled post editing is a long-awaited feature How the new ‘Text to Reels Cover Photos' feature on Instagram can enhance viewers' understanding of your content The role IG cover photos play in effective reach and driving clicks Why videos edited on third-party apps won't hurt your reach, and what you need to avoid The benefits of incorporating audio in your videos What were your key takeaways from this week's episode?We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: Link to Marketing Toolkit Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

This week, I'm diving into the foundations of authentic marketing and why getting these right can transform your business. We'll cover the key strategies small business owners need to build confidence in their marketing efforts, from defining your audience to creating content that truly connects. I'll break down how to develop a clear brand message and visual identity that resonates with your dream clients and why it's essential to understand your customer journey. Plus, we'll explore why speaking directly to your ideal audience leads to more aligned, engaged clients—and how that can boost your business in ways you've never imagined. In this episode, I also talk about setting strong foundations in your marketing strategy, so you can show up consistently and grow your brand with purpose. We'll chat about using tools like social media, email marketing, and content planning to make marketing work for you, not the other way around. If you're feeling stuck or unsure of where to start with your marketing, this episode will give you the tools and clarity you need to move forward confidently. In this episode, you'll learn: How to nail your brand message and voice for stronger connections with your audience Why understanding your 1% ideal client can change the game for your marketing The importance of laying strong foundations before scaling your marketing efforts How aligned content can help attract your dream clients (and gently push away those who aren't a fit) The strategies you need to stay consistent, relevant, and excited about your business What were your key takeaways from this week's episode?We'd love to hear from you! Reach out to us using the links below or drop a question in the Q&A box on Spotify. Don't forget to subscribe to the podcast so you never miss an episode. And if you're enjoying the content, we'd love for you to leave a rating and review on Spotify or Apple Podcasts! Resources mentioned: Link to Marketing Toolkit Link to Meta Ads Guidebook Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

This week I share why having a presence on social media is essential for every business, no matter the industry or size. From establishing credibility to building a deeper connection with your audience, I'll break down why social media is more than just a platform for posts –it's a key driver of brand visibility and customer engagement. I also discuss how to set yourself up for long-term success through consistency and strategy, dive into the power of paid ads to boost your reach, and show how email marketing can turn followers into loyal customers. Lastly, I will guide you through setting up strong foundations early, so you can start your social media journey with confidence.  If you're just getting started or feeling overwhelmed, you'll also hear about tools like the Social Media Starter Kit to help you build an effective strategy. In this episode you will learn: How a social media presence establishes credibility and helps build relationships with your audience How to have a strong brand message and visual identity for long-term success Why organic growth alone on social media may not be enough How targeted paid ads can boost brand awareness, re-engage your audience, and grow your reach effectively Why email marketing is a powerful complement to your social media efforts  What you need to prioritise early – such as defining your brand voice, knowing your audience, and creating a consistent strategy - What were your key takeaways from this week's episode? Get in touch with us on the links below, we would love to hear from you! Or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Resources mentioned: Content Kits waitlist link Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

In this episode I explore the critical question for anyone leveraging Instagram for business: "Are You Selling Right on Instagram?"  With the current shift towards direct and personal engagement, I emphasise the power of DMs as the most effective conversion tool on the platform. I also explore the importance of a well-rounded content strategy that prioritises educating and inspiring your audience while seamlessly integrating stories to foster connections and hype up your products or services. By tuning into today's episode you will gain insights into closing sales within DMs, and the game-changing tool ‘ManyChat', which acts as your 24/7 sales assistant, plus a broader look at creating a successful Instagram sales funnel. P.s. make sure you listen all the way through to receive a special discount code and get set up right on socials! In this episode you will learn: Why DMs are currently the most effective way to convert on Instagram and how to use them strategically Content strategy essentials and how to effectively showcase your products or services  How to engage in genuine, helpful conversations that lead to successful sales What ManyChat is and how it can enhance your DM interactions, saving time while boosting sales Ways to build an Instagram Sales funnel – starting with free lead magnets to build relationships before moving on to larger offers The importance of adapting to Instagram's new features to stay ahead in your selling strategy - What were your key takeaways from this week's episode? Get in touch with us on the links below, we would love to hear from you! Or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - @thesocialcollective_nz and @loren_thesocialcollective Website - www.thesocialcollective.co.nz Let's work together - Book a Call

This week I am sharing all the latest social media updates that every content creator, marketer, and social media enthusiast needs to know! Like Instagram's vertical grid format and new features like expanded carousel uploads and a Threads analytics dashboard; LinkedIn finally testing the ability to edit scheduled posts; and key trends including TikTok's growing role as a search platform, especially among Gen Z.  I also highlight some impressive stats, like how over 75% of consumers are turning to social media to discover new brands and products. Tune in to stay ahead of the curve and make the most of these new features and trends! In this episode you will learn: Why Instagram is testing a vertical grid, shifting away from the traditional square How Instagrams expanded carousel capabilities can enhance your contents versatility What Instagram's new desktop analytics dashboard for Threads means Why Instagram might be relocating the DM button What Instagram is now prioritising to measure content performance How Instagram has given more creative freedom to Creator accounts How you can utilise Linkedin's long-awaited ability to edit scheduled posts Significant social media stats for TikTok, YouTube, and Instagram - What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.  Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - @thesocialcollective_nz Website - www.thesocialcollective.co.nz Let's work together - Book a Call

Welcome to Season 2 of Coffees & Content, it's so great to be back! In this first sip of the new season, I explore the powerful practice of taking a step back to review your content and strategy with a fresh perspective. I share the common pitfall of getting too wrapped up in what we think our audience wants, sometimes losing touch with our authentic voice and gut feelings. Then discuss practical steps for reviewing your content, and cover tips for identifying audience needs, ensuring your message is on point and adding value to every piece of content. Additionally, you will learn methods for gaining a broader perspective on your content strategy, including tools for analysing the big picture and ways to engage directly with your audience to gather feedback.  In this episode you will learn: Why stepping away from your content and returning with fresh eyes is essential  How to critically review your content to ensure it resonates with your target audience, communicates your brand, and adds value The importance of engaging with your audience to gather feedback and adjust your content based on their needs and preferences How to organise your findings into a new, effective content calendar that prioritises audience needs, aligns with business goals, and enhances your content creation process - What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.  Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - @thesocialcollective_nz ; @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

Use code 'PODCAST' for 10% off your Marketing Starter Kits While on break, we're rerunning a few of our top hitting episodes - starting with how to survive the recession and win with your marketing. -- Marketing is often the first expense people reduce in their business during a recession, but there are actually many benefits of staying consistent with your marketing efforts in times of economic downturn. That's why this week I explore strategies for businesses to navigate challenging times by leveraging the power of social media.  From organic content creation to engaging with user-generated content and collaborations, I share actionable insights to maintain brand visibility, relevance, and connection with your audience. And guess what, some of these strategies won't cost you a thing! This episode will provide you with a comprehensive guide to adapt the way you market your business and thrive in uncertain economic climates.  In this episode you will learn: How to focus on organic content creation using the tools available to you Strategies for utilising user-generated content (UGC) and leveraging collaborations to amplify brand reach Techniques for reminding your audience the value of your products or services and demonstrating their benefits effectively How to embrace video content to increase visibility and engagement Tips on starting conversations and interacting authentically with your audience How to monitor and adjust your social media strategy in response to changing market dynamics - I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via ⁠Instagram⁠ or ⁠email⁠.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - ⁠@thesocialcollective_nz⁠ and @coffeesandcontentpod Website - ⁠www.thesocialcollective.co.nz⁠ Let's work together - ⁠Book a Call

In this final episode of the season, I talk about why showing up consistently is crucial, especially for Kiwi business owners navigating New Zealand's temporary economic decline. Despite the recession's challenges, I highlight the significance of maintaining marketing efforts and creating tailored content for your 1% ideal client.  I discuss the positive outlook from financial experts, the importance of building community, and how sharing your growth journey can inspire and engage your audience. Through consistency on social media and setting personal business goals, I share why right now you should be focusing on long-term success rather than instant virality.  In this episode you will learn: Why it's important to show up online and be present during tough times How you can maintain marketing efforts and seek tailored advice to improve content during a recession Insights on economic challenges and positive outlook for recovery from experts How to create content targeted to your 1% ideal client for more effective connections Ways to share positive outcomes and stories to inspire and engage your audience The importance of patience with social media growth and focusing on long-term business goals - What would you like to learn about in Season Two? Please get in touch with us on Instagram @coffeesandcontentpod – we would love to bring you more of what you want so that you can up your Social Media and Marketing game!  Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Resources mentioned: The Social Collective Marketing Toolkit July discount code - LAUNCH10 Get in touch: Instagram - @thesocialcollective_nz ; @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

In this week's updates episode I talk about Instagram's intentional focus on short-form videos rather than long-form content; the vital role of patience in social media success with a reminder about the silent followers who contribute significantly to your reach; and discuss a new feature on Spotify that allows comments on podcast episodes, which is a game-changer for direct listener feedback!  I also highlight LinkedIn's potential for business growth through its underrated features like sponsored newsletters. And finally, I explore the importance of creating content that not only engages your audience but also encourages them to share it. In this episode you will learn: Why Instagram has decided to focus on short-form video content How individual voice messages on social media can increase engagement Why patience with your content is important and the potential for posts to go viral days or weeks later How Spotify's new feature works and the benefits to podcasters Ways you can use LinkedIn as a valuable business tool How to create share-worthy content on social media to engage audiences and inspire shares What you can do to target ideal clients to foster loyalty and recommendations - What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.  Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Resources mentioned: The Social Collective Marketing Toolkit July discount code - LAUNCH10 Get in touch: Instagram - @thesocialcollective_nz, @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

This week I explore why using Facebook ads is far superior to boosting posts, thanks to its robust data, flexibility, and ability to precisely target audiences. I guide you through setting up structured ad campaigns, aligning your objectives with business goals, and mastering the art of ad design. I also tackle the importance of consistency in your ad efforts and the benefits of starting with a budget-friendly approach.  Get ready to transform your advertising game and boost your business like never before! In this episode you will learn: How to manage ads yourself before considering professional help Practical budgeting advice for Facebook ads Ways to grow your online presence organically Why you need to stop boosting posts on iOS The importance of aligning ad content with customer interests Benefits of consistent advertising for data gathering and improved long-term marketing outcomes Why you should maintain cohesive imagery across different platforms - What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.  Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Resources mentioned: The Social Collective Marketing toolkit - 10% off with code 'LAUNCH10' Get in touch: Instagram - @thesocialcollective_nz ; @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call

Hey everyone, this week I am so excited to introduce you to the Social Collective's new marketing toolkit designed to support business owners and marketing managers without the need for long-term agency commitments. After chatting to you about what this amazing new offering includes, I then dive into the importance of adapting to changes in social media algorithms to enhance reach and engagement. I also discuss self-audits for your social media strategy, genuine audience engagements, and how Instagram carousels can improve your content visibility.  It's all about creating quality, shareable content, and continuously monitoring and adjusting your strategies to stay ahead. Engagement trumps follower counts, always! In this episode you will learn: Why it's so important to utilise and effectively interlink all marketing channels Insights into adapting social media strategies in response to algorithm changes and increased competition How to conduct a self-audit of your social media strategy for better results Engagement v.s. Followers, what makes the biggest difference? Why posting at the right times for your audience matters How you can genuinely engage with your audience on social media How Instagram carousels can enhance content visibility and engagement - What were your key takeaways from this week's episode? Share them with us on Instagram @coffeesandcontentpod – we would love to hear from you.  Also, please feel free to get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Resources mentioned: Social Collective Marketing toolkit Get in touch: Instagram - @thesocialcollective_nz; @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me!

This week on the podcast I am normalising difficult conversations and breaking down key business metrics like Return on Investment (ROI) and Return on Ad Spend (ROAS) in the social media realm. I explain how these concepts differ and why understanding them can revolutionise your business strategies.  By sharing personal experiences, like how outsourcing tasks such as podcast editing has transformed my workflow, I highlight the substantial, sometimes non-monetary, benefits of investing in the right areas.  So, get ready to explore how these insights can enhance your productivity and open up new opportunities for growth! In this episode you will learn: The difference between ROI (Return on Investment) and ROAS (Return on Ad Spend) and how each impacts your business Why clear communication with marketers is so important to effectively analyse business investments How to measure the dollar-for-dollar return from ad campaigns and understand the broader implications of ROI The strategic benefits of outsourcing tasks to improve overall efficiency and business growth How investing in outsourcing can lead to long-term business success beyond just financial return What were your key takeaways from this week's episode and what do you want more of in future episodes? I'd love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - @thesocialcollective_nz and @coffeesandcontentpod Website - www.thesocialcollective.co.nz Let's work together - Book a Call --- Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

We are all facing challenges during this economic downturn, which is why the resilience and efforts of business owners right now is crucial – so this week I talk about the importance of consistently showing up and marketing your business during a recession, and how you can stand out in a competitive market. I discuss the value of providing tangible, actionable content to support businesses and the need to go beyond just sharing personal stories. I also explore the difference between sales and marketing, the significance of valuing leads and potential future business, and the necessity of occupying digital real estate through consistent content creation and audience engagement.  In this episode you will learn: Why it's crucial to continue marketing your business consistently during a recession, even if you can only do so organically Understand the difference between sales and marketing, and the significance of valuing leads and potential future business Strategies for occupying digital real estate and staying in front of your audience How focusing on brand awareness now can position your business for success post-recession Tips for showing up consistently, including content creation, audience engagement, and using marketing tools efficiently How to embrace change and flexibility in your business and social media strategy to adapt to evolving circumstances - What were your key takeaways from this week's episode and what do you want more of in future episodes? I'd love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - @thesocialcollective_nz and @loren_thesocialcollective Website - www.thesocialcollective.co.nz Let's work together - Book a Call --- Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

Struggling to show up authentically on social media? Feeling like a lack of self-confidence is holding you back? This episode is here to give you the confidence boost you need! I'll be sharing my own journey with social media and providing practical tips for overcoming those pesky fears. We'll start with small steps like posting without your face and gradually work up to stories and reels. Plus, we'll talk about the importance of planning content in advance, embracing imperfection, and genuinely engaging with your community to build trust and create stronger connections. In this episode, you'll learn: How boosting your social media confidence can benefit your business The importance of being your own advocate and focusing on your business's broader purpose How to establish trust and create stronger connections with your audience Ways to overcome fears that may be holding you back from showing up confidently online How to embrace imperfection and start sharing content What The Social Collective can offer you to build your confidence and show up authentically online What were your key takeaways from this week's episode and what do you want more of in future episodes? I'd love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - @thesocialcollective_nz and @loren_thesocialcollective Website - www.thesocialcollective.co.nz Let's work together - Book a Call --- Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

In this week's episode I talk about the power of user-generated content (UGC) and how it can be a game-changer for businesses looking to connect with their audience on social media. I discuss how UGC is revolutionising the marketing landscape by providing authentic and trustworthy content created by smaller content creators, which can be more effective than traditional influencer marketing. I also touch on how UGC encourages active audience participation, enhances social proof, and builds trust between brands and their customers.   Throughout the episode, I share tips on incorporating UGC into your social media strategy and encourage you to ask questions specific to your own business needs. In this episode you will learn: How user generated content (UGC) can help you connect with your audience How UGC is changing the marketing landscape compared to traditional influencer marketing Why UGC is more cost-effective for smaller businesses Ways that UGC can enhance your social proof and authenticity The importance of having a solid foundation before engaging in influencer marketing How influencer marketing in PR can boost SEO and reach new audiences - What were your key takeaways from this week's episode and what do you want more of in future episodes? I'd love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - @thesocialcollective_nz and @loren_thesocialcollectiveWebsite - www.thesocialcollective.co.nz Let's work together - Book a Call --- Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

This week we're talking about how to cultivate an engaged online community through social media platforms. Drawing from personal experiences and case studies, I'm sharing a few tangible tips and tricks on how to effectively connect with your audience, increase your reach, and ultimately turn online connections into real-world clients.  From the importance of engaging with comments and utilising interactive features to sending personalised messages and avoiding common pitfalls, this episode provides valuable insights for anyone looking to build a thriving online presence, whether you are new to the game or a seasoned professional. In this episode you'll learn: Tips and tricks for cultivating an engaged online community The importance of earned media opportunities and how they relate to PR work How an engaged community on social media can lead to real-world clients Insights into effectively engaging with comments to increase reach and connect with your audience How you can use interactive features like polls and quizzes to build a connected community The benefits of sending personalised messages instead of automated responses Advice on being genuine, responsive, and avoiding spammy behaviour on social media - What were your key takeaways from this week's episode and what do you want more of in future episodes? I'd love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Resources mentioned: NZ Business Interview - click here to read the full article Q&A about Loren - click here to read the full article Episode “Secrets of Winning With Holistic Digital Marketing”, shared on the NZ Business Website - click here to listen to the full episode Get in touch: Instagram - @thesocialcollective_nz and @loren_thesocialcollective Website - www.thesocialcollective.co.nz Let's work together - Book a Call --- Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

Despite rumours, Instagram is still thriving, but adapting content strategies is crucial to navigate the changes. So this week I am sharing Instagram updates and trends with you – such as algorithm changes, the introduction of new features like 'direct replace' to combat copied content, the importance of shares and saves as engagement metrics, and Meta Verified. I also talk about Instagram's focus on video content and the updates to its hashtag system to diversify ‘explore' page content.  In this episode you will learn: Adam Mosseri's updates on algorithmic changes within Instagram and Facebook How Instagram is giving credit to original creators and limiting visibility of copied content Why ‘shares' and ‘saves' are currently the most important engagement metrics Instagram's focus on video content being driven by consumer behaviour and demand How Instagram plans to use its hashtag system to diversify content on explore pages - What were your key takeaways from this week's episode? I'd love to hear from you. Please get in touch with me via the links below or ask a question on Spotify in the Q & A box.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - @thesocialcollective_nz and @loren_thesocialcollective Website - www.thesocialcollective.co.nz Let's work together - Book a Call --- Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

I am pumped about this episode of Coffees and Content because this week, I'm answering YOUR questions about social media and digital marketing! We're diving into why it's crucial to focus on platforms you actually enjoy, how to adapt your strategies to keep up with changing consumer behaviors, and exploring some alternative marketing approaches. I'll also be sharing insights on effective Facebook advertising, the magic of authentic content in building trust, and the importance of staying updated on social media algorithms and changes to help you evolve and grow your online presence. There were so many fantastic questions that came through, and I absolutely love hearing from you all! If you want your question answered in a future episode, please reach out to me or the team via the links below. Don't forget to subscribe to the podcast so you're the first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Get in touch: Instagram - @thesocialcollective_nz and @loren_thesocialcollective Website - www.thesocialcollective.co.nz Let's work together - Book a Call --- Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message

Today I am coming to you from Melbourne, recording in my hotel room and sharing all the juicy takeaways from the Digital Marketers Australia conference! I am going to tell you what this conference was all about, why it's been so amazing, and what I talked about when I got up on stage. I'll also cover the essential topics that were discussed such as AI, advertising, and SEO, giving you some really great insider tips and tricks.   In this episode you will learn: How you can use AI to your advantage with content and marketing What limitations AI has and how to avoid GOOGLE PENALTIES!!! The secret to running effective advertising campaigns Difference between advertising on social media and Google Ads How to capture potential customers that don't commit straight away Why it's so important to prepare for seasonal events in ADVANCE - I would love to know what your key takeaways are from this episode, and what you would like to learn more about in future episodes. Please feel free to get in touch with me via Instagram or email.  Don't forget to subscribe to the podcast so you're first to know when new episodes drop. You can also rate and review the podcast on Spotify and Apple Podcasts. Your support means the world to me! Get in touch: Instagram - @thesocialcollective_nz and @loren_thesocialcollective Website - www.thesocialcollective.co.nz Let's work together - Book a Call --- Send in a voice message: https://podcasters.spotify.com/pod/show/coffees-and-content/message