Rhythm of Profitability sponsored by Azola Creative

Are you hoping for the success you want or are you working towards it?  This week is a short episode as I'm very under the weather, but it didn't stop me from talking to you about this important issue.  Often, we lean on hope for better things when the power is in ourselves.  You can be as successful as you want to be or fail as much as you can handle, but that's up to you.  If you're waiting on hope to save the day, you're focused on the wrong dreams and goals.  

We all have a place we want to be, but sometimes we aren't looking honestly at the requirements we need to get there.  Now, that may sound like an invitation to be self-critical, it's not.  Sometimes we need a license to compete and we just don't have it.  How would you rate yourself?  If you see the people at the level you want to be at as 9 or 10, how do you rank against them?  Again, don't criticize yourself, assess yourself.  If you are honest with yourself about what you need to achieve success, you'll go out there and get it!  If you think you're above it, you think you'll reinvent the wheel, you'll create a much harder road for yourself.  Get your license to compete where you want to thrive!

Pokemon Go is an amazing story of successful trends. John Hanke, the creator of the game has already driven over $2B in revenue.  The game only took about 4 months to develop.  What an amazing overnight success.  Well, not really.  The truth is, tJohn Hanke started his career 20 years ago and piece by piece helped to develop technology that resulted in Pokemon Go. Where are you in your journey to achieve your dreams?  Are you expecting an overnight success, or do you recognize how many years you're putting into your overnight success story?

This week's episode is inspired by one of my favorite Twilight Zone episodes featuring Ed Wynn.  Do you have that one thing, that one really big thing in your life you want to accomplish that would be one for the ages?  If so, are you doing the things you need to do to get there or are you completely on the wrong track?  Sometimes, we don't go after what we're supposed to be going after because we don't want to do the necessary things it takes to accomplish that dream.  We all have amazing accomplishments at one phase of our life or another, but do we all get to achieve our "one for the ages" accomplishment?  This week, think about how you're pursuing your one for the ages and identify if you're pursuing it properly.

How successful you believe you'll be has so much to do with the level of success you'll have.  Not only do you need to set the bar high, but you need to know you have a clear path of things you know you need to do to get there.  Sometimes, we create our path based on what we know how to do, not on what we need to do.  There can be a big difference between the two and you have to figure that out.  The sooner you do, the better your mentality for success becomes.

It can take 6 to 9 months for your goals to start taking shape in the way of meaningful results.  If you set your goals for 2016 and haven't reached them yet, what are you doing to make the needed changes?  You have less than six months left to turn your year around, you can do it!  How are you getting started?

Do you find joy in the work you do?  If not, where is it?  For those of you with the ability to find joy day in and day out, what are you doing to help others find that same joy?  For those of you without it, where can you find it?  Is it what you're doing?  Is it where you're doing you work?  What can you do now to start finding more joy at work?

Why do you really do what you do?  Is it your desire for fame?  Your desire to be wealthy?  Do you have something or someone bigger than yourself that motivates you to focus on picking yourself up each and everyday to strive for your success?  This week, we discuss how you'll find the answer to why you do what you do.

Making a purchase is an emotional decision.  It seems the more zeros that are behind the product or service's price, the more emotional it becomes.  How well do you concentrate on those emotions?  Do you have the next emotion (objection) thought through?  

Do you ever have an opportunity or invitation in front of you and your gut is making you second guess it, but you’re not sure why?  Sometimes, our gut is cheering along with our dreams and telling us to go for it.  Other times, our gut is trying to warn us to keep us safe.  Can you tell the difference? http://www.idea2actions.com. 

Have you ever been told you're nuts for what you are trying to accomplish?  I'm sure you have at least once in your life.  If you're a creative person, then you've probably heard it several times. The truth is, we're all nuts in our own way, right?  Some of us pursue rational, safe paths and others choose unchartered, risky paths.  Either one offers its own form of insanity. Creative insanity can sometimes be the worst.  I know, I love to encourage people to pursue their passions, and their creativity but to be honest, it is insane.  The burden of putting yourself out there on a tight rope every day where you have no idea if you'll make it across safely is insane and it can break you if you let it.  http://www.idea2actions.com.  

My son recently cleaned out his school desk and brought home work from the year.  Amongst all of the work was a short story book about a memorable experience.  He drew a story book about our family trip to Legoland in Orlando.  It brought back warm memories of this past year because his outline of this single day had so much in it that he loved.  It got me thinking, what if I drew a picture of memorable moments for this year?  Could I?  What would I draw?  What if I drew a picture of what I want to be memorable moments of the year ahead of me?  What does that look like?  How about you?  Can you draw what your year will look like?  Do you have enough clarity to be able to see that picture?  Hopefully you do.  If not, take out a pencil, a pen or some crayons and get started.  http://www.idea2actions.com

There’s a quote I heard years ago that I’m crediting Robert DeNiro “the next project you do doesn’t have to be bigger and better than your last project.”  Years ago, I was leaving a role working in the music industry.  I was miserable, burned out, not really sure what to do next.  I took a job at a warehouse where I was flinging boxes on and off trucks, picking and packing orders and driving a forklift (which I had never done before).  The most stressful part of my job was going a few stories straight up in the air on a forklift, stepping off the lift onto a pallet where I had to grab the boxes I needed.  For someone partially afraid of heights, that was a bit of a daily worry.  That job was not bigger or better in my preconceived ladder of success.  Outside looking in, it was several steps down based on my skills, talents and passion.  However, it was absolutely the right place for me to be to get where I wanted to go.  This step down gave me better footing and it’s been a foundation I’ve been building on for years since. http://www.idea2actions.com.

Emailing marketing is hands down still the most effective return on investment (ROI) for how you nurture your customers and drive sales.  I know, I know, SEO, Social, PPC, Retargeting, Affiliate, they're all important and effective in their own way but for investment of time, investment of money = email will continue to win in 2016.  Sometimes it's hard to get your head wrapped around email marketing.  You're worried about annoying your customers, but you need to change that perspective.  Are you trying to help someone?  If the answer is yes, then you should be emailing them to tell them how you can solve their problems.  This week, we review ways to start off your email campaigns, how to build a list, and how to nurture that list.  http://www.idea2actions.com.  

Sometimes you just can't seem to find the new ways or new opportunities for how to grow your business.  Innovation typically happens when you're painted into a corner and are forced to find new ways of doing things.  However, it doesn't always need to be so desperate.  Sometimes you just need friendly people who care about your success to challenge you.  This week, we discuss ways to find your innovation regardless of how good or bad things are for your business.

Sometimes you're just stuck and even if you had someone waiting to help, you just don't even know how to explain your problem.  Sometimes you feel like things are crashing in around you and all that inspiration, passion is turning into heavy bricks falling down on you.  That's a horrible feeling to have and you need to do something about it, but what?  Well, you need to create a hope list.  No, that's not hopeless, hope LIST.  Start writing down ideas big and small of how would you like things to be.  What are some names of people you might call for advice?  Where can you find things to do differently than you did before?  When you're stuck, not just in mud, but in quicksand, you need to have the ability to create your hope-list to turn things around.  Once you start the process, the ideas begin to turn into actions.

When marketing your business you want to be able to identify metrics to measure success, but they differ.  When you're launching a new business or product, you want to be able to identify a run rate, meaning, the average revenue expectations for your product or service.  When you're marketing, you need to identify a run rate for your multiple marketing channels.  In marketing, not all things have the same rate of impact.  Knowing that upfront will save you a lot of frustration. If you're operating a blog for SEO or affiliate revenue, it's going to take longer to recognize the revenue from those efforts compared to if you were doing a direct response email promotion.  In short, the crops of what you sew don't all harvest at the same time. It's important that when you're setting up multiple marketing channels you don't delay for the sake of waiting for all of them to be "perfect" and ready to go.  For the marketing channels that will take longer to mature and recognize revenue, get started ASAP and improve as you go.  SEO for example will take at least 3 to 6 months to make a difference, so get started now!  Don't let yourself get stuck waiting for perfection.  Surviving in business isn't perfect, it's sometimes very ugly, gritty and brutal.  The more dents, scratches and scars you wear are a testament to your perseverance. Dream Big, Live Bold and Turn Your Idea into Actions at http://idea2actions.com

The best way to find out where you're needed is to ask.  After a year of hosting Rhythm of Profitability podcast and coaching clients in various industries, I asked my clients where am I needed?  What have I done to help you?  The answer I received was amazing because everyone said that same thing.  You help me turn my idea into actions.  Running a business sometimes you forget why people need you and where they need you.  You can get distracted, dilute your brand promise in a way that alienates people from understanding how to do business with you and at the same time pursuing work that is a shiny new object.  This week, I discuss this discovery for myself as I begin the process of rebranding my business to Idea2Actions.

One of the best things about being an entrepreneur is that you don't need to close up shop if things are going wrong as much as you can pivot to an area of business you might better excel at.  But when do you make that change?  How long do you test your ideas to see if they'll take off or if you need to make a change?  I recently heard a podcast from Andy Stanley and he asked a great question: If before you die, you could have people walk in the door and thank you for something you did for them, what would you want them to thank you for?  Is the dream you're chasing something that would be part of that answer?  What would you sacrifice to see that come true?  How can you change to make that come true?

Have you ever observed a person you see as more successful in life than you are and ask yourself, or maybe even ask them, "what's your secret?"  "What's the one thing that makes you so special in your success?"  If you're feeling discouraged.  If you feel somethings not right, you're probably looking for that one thing that could change everything.  I'm here to tell you, it's not going to come in one thing, but it will come in ten things you do.

Throughout your life and career, you are tested.  As you run your business, you are tested.  Many times the test is unwanted.  No matter what we say we're up for, deep down we would prefer things to be easier.  The only way you can get there is to be willing to accept test with an open heart.  Tests are tough.  You hear no and internally, if you don't look at that rejection the right way, you hear "you're not good enough".  But, what if instead of that, you say to yourself, thanks for the test, how can I make this better?  This week, start looking at how fast you succeed or fail.  How much actual testing of your ideas, your art, your passion are you doing vs. talking about how great it's all going to be, or how it could fail.

Maybe.  What an awful word.  Maybe is worse than yes or no in my book.  Maybe means, continue to be confused, continue to wait, continue to think it over.  I know it doesn't always feel like it when the answer is no, but isn't no 100x better than a maybe?  Maybe can drag on for months putting your life on hold.  Maybe you'll get that new job.  Maybe you'll take that vacation.  Maybe you'll make it big!  Well, I want you to stop thinking about maybe and use this week's podcast as a way to create some certainty in areas of your life where you have too many maybe's.  Don't think about listening to this podcast.  Maybe you will, maybe you won't...NO!  You'll either listen or you won't.  Get out of maybe-land.

As we celebrate one year with Rhythm of Profitability podcast, I want to ask you how important things are right now.  When we look at where we are in our lives, careers, relationships, many of us have a difficult time being content with the now.  Regardless of the level of success we've achieved, we want that next goal to hit now!  Sometimes, we wish things were the way they used to be.  We wish now was how it used to be.  How much of now do you enjoy?  Are the accomplishments you've achieved in life good enough for you now?  Hopefully, you are able to balance your ambitions with your contentment.  Are the things you want in life only important right now?  Do you have an idea that if you have to wait 5 years to get it, isn't important to you?  Is now all you're fighting for?

There are plenty of challenges we have as artrepreneurs, but two common ones that exist around our ideas are 1) We have a great idea that no one understands and we're afraid everyone is right.  2) We have a great idea that everyone thinks is a good idea and then when we pursue it, we realize it's not right for us.  There's probably 100 more ways that list could be expanded, but the point is, sometimes yesterday's great idea is tomorrow's regret and that's okay.  The important thing to know is why it's no longer a good idea.  Are you running away from your idea or do you see the long-term vision doesn't look so appealing?

Are you a person that waits until things are perfect before you move forward?  It's important to do things the best you can, but the best you can doesn't amount to much if you never launch.  100% of perfect is worthless if it means you missed an opportunity to get out there and pursue your passion.  Sometimes, you have to choose the right battles to decide how much perfection is worth it vs. 50% if it means you get in the game.  One of my mentors was a man named Shad O'She and he used to say "50% of something is better than 100% of nothing".  What about you?  Are you willing to start with 50% instead of waiting and waiting and waiting for perfection?

Doubt.  Doubt can hold us all back from time to time.  It seems sometimes that when we're venturing out to dream big and live bold that we have that small thread of doubt that holds enough power to make us pause.  What if I jump and the parachute doesn't open?  When you're doing something creative, it's can feel like a huge risk.  It's your idea, your vision, what if I'm wrong?  You seek advice, but sometimes the more advice you get, the farther away from feeling confident you get.  Well, yes everyone feels like that sometimes.  There's no way to avoid doubt and confusion, but there is a way to address it.  Take a step, then another, then another.  Put one foot in front of the other and pretty soon you're running towards success.

Do you have a theme song for your life?  What about several theme songs?  Throughout our day, week, month and year, we experience so many different emotions.  Sometimes we're stuck, sometimes we're looking for answers, sometimes we want to scream at the top of our lungs.  Music creates such a deep connection with us all.  It helps us in times of sadness, grief, joy and celebration.  This week, I want to play a portion of some popular songs out there that can say so much about how an artrepreneur feels.  Maybe you'll identify or it will prompt you to go out there and find some songs about you.

Being an artrepreneur can feel like a very lonely role sometimes.  You're on your own trying to create something that is your passion and yours alone.  What are the right moves?  How do you avoid the depression that can come with being on your own?  You have well meaning people out there reminding you that what you want to do is tough, maybe you need a plan b.  One can be lonely, but if you're truly alone, you're just being a phony.  There's plenty of community out there ready to mentor you and share with you.  Learn how to overcome the loneliness of being an artrepreneur.  Dan Miller, 48 Days to the work you love is mentioned, Coaching with Excellence is mentioned and Sutton Parks is the featured music artist.

We all start off our lives with a huge imagination filled with magic.  We believe we can achieve anything regardless of how much fantasy is involved because we live in a very big dream state.  Over time, realities, disappointments, worries take over our thinking.  Our reality state begins to occupy the majority of our minds and our dream state gets smaller and smaller.  How can you reconnect with your dream state?  Make the impossible feel possible again.  How positive would your life be if you could think the way you did as a child.

There are a lot of things going on in our lives on a daily basis.  New challenges, new threats, new opportunities.  It gets really mixed up and sometimes we put on the game face, go out there and mingle, work..survive.  Then, once we're alone again, the smile gets put away and is put on the shelf until the next time we need to hide our feelings.  Sometimes, we just need to be able to take a true temperature check on how we're feeling.  But how?  This week, I'm going to ask you 5 questions about you that will give you an opportunity to change your perspective.  If you do nothing else this week to improve your mental health, use these 5 questions to your advantage.

What do we do when the things we have always been so passionate about, no longer drive our enthusiasm?  When the fun, the challenge are sucked out and it's work and apathy.  It happens.  The burden of difficult customers, financial struggles, setbacks, it's enough to make someone want to just run away and give up.  And sometimes, it can make a person feel they've lost their passion.  How do you know if it's your passion or your circumstances that are causing you to feel like this?  Are you fighting against currents because what you want to achieve isn't what the market is telling you?

This week, we said goodbye to one of the most influential pop culture artists of our time, Mr. David Bowie.  The thing that was so amazing about David Bowie for me was his confidence to be weird, and make it cool.  Again and again, he challenged normal but in a way that wasn't meant to alienate, more to tell you, please join me, but I don't need you to have a good time.  He was never chasing what was cool, he was doing something and letting the cool factor catch up to him.  What about you?  Are you busy chasing the next trendy topic, or idea, or are you doing something that challenges everyone's sense of comfort, but leading with your creativity and letting cool catch up with you?  Between your birthday and the date you die, there's a span of time for you to create something bigger than a paycheck, bigger than fame, bigger than the largest house you can afford.  It's the opportunity to create something that is so bold and true that you're happy for people to join in, but you don't need approval by committee to enjoy it. Don't chase cool, let cool chase you.

We're barely into the new year and already, things are changing that could very well get your 2016 plans off track.  That is unless you planned for change, planned for distractions, planned for new opportunities.  My business has a mission statement, but beyond that, I create a mission statement for my year too.  Each year, I think of the goals I have and following that, I define the year I expect to have.  This allows me to weigh each of my decisions against that mission statement.  If it doesn't line up, it doesn't make the cut.  This week, I review an article written by Bryce G. Hoffman called "Nine Things I Learned from Alan Mulally", the former CEO of Ford.  Mulally has an incredible business management style that brought Ford back from the brink of bankruptcy, and I want to talk about his leadership values and how you can incorporate them into your own.

If you're a creative person with ambitions of being profitable with your art, then chances are, you've been told not to try at all.  You've been reminded how hard it is to make a living with what you dream to do with your life.  Well, hear it enough, you'll learn to believe it.  Believe it, you'll be sure to create a self-fulfilling prophecy, not making it.  I don't want to start the year off angry, but I am mad and I want you to get mad too!  Get mad enough to succeed in 2016.  It's up to you, let the doubters say what they will, but this year, you're going to do it! You're going to get mad enough to succeed in 2016.

I'm not much of a New Year's resolution person.  I'm very goal focused, but don't really think about the resolutions part of my year.  Then, I started thinking about some solutions I have been repeatedly needing to address, year after year, same things.  I thought, I can't believe I need to re-think this solution.  I need a RE-SOLUTION to this problem.  This week, we're going to focus on creating solutions that will stick in 2016, so that in 2017, they will not longer be a problem we're facing.  Get ready to create your New Year's Re-Solutions to solving some problems once and for all.

We all have challenges when it comes to becoming more successful with our work.  Each year, we strive to get better, do more, earn more.  Sometimes, we find ourselves not reaching the goals we set and it creates frustration.  We look around ourselves and want to pinpoint where the point of failure is, who's stopping me from being more successful?  A competitor?  A friend?  Well, sometimes we needn't look any further than the person in the mirror.  Sometimes, we inadvertently are not giving ourselves permission to succeed.  Even worse, we sometimes are waiting on someone else to come along and forgive us for becoming really successful.  This week, we discuss how to stop waiting for permission to succeed.

On December 18th, Star Wars: The Force Awakens is being released.  Star Wars is more than just a science fiction film, it's an entrepreneurial success story.  How it was made, the special effects that led to Industrial Light and Magic, Kenner toys saving Christmas with a big gamble that paid off.  For artrepreneurs, Star Wars is our story.  How we face adversity, how we overcome financial challenges, objections and even the dates on a calendar.  Code Elektro is featured music.  Dream Big, Live Bold and Create Your Rhythm of Profitability.

As the end of the year edges closer, it's pretty common to start reflecting on the good, the bad, or the ugly that occurred this year.  Hopefully, it's more good than bad or ugly.  The new year can be like shedding your skin.  It's a chance to let go of some of your habits you don't like, to change and challenge yourself to do things differently next year.  This week, we talk about how focusing on the good things you accomplished this year and knowing that you also need to change even the best of practices to make a bigger impact next year is key to making 2016 your most successful year ever!

This time of year is pretty tough for artrepeneurs.  The holidays are going to be a huge distraction and a time when your passion can begin to feel deflated.  You’ve set goals but they are so big and 2016 is so close, it seems like you can’t realistically tackle them.  On this week’s podcast, I discuss the importance of keeping your passion inflated by setting tiny goals for yourself.  The best way to keep moving forward is to a) not give up and b) create momentum for yourself by taking big goals and turning them into several small victories.

Many artrepreneurs start off struggling with sales.  One of the biggest reason for this is that our passion gets in the way of our sales process.  We focus on trying to solve our own problem of proving we're good enough, proving we can make it happen.  We're focused on our problem instead of the problems of our market.  There are plenty of problems out there waiting to be solved by someone just like you.  If you're having trouble selling, it's probably because you're not focused on those problems and how you can solve them.  This week we focus on a process in how you can identify your market's problems, and learn how to craft a product leveraging your passion.  You can also download my free worksheet to go along with this podcast by visiting http://www.passionproduct.com.  Music spotlight this week features Kevin Washburn.

For anyone who's ever had a difficult time selling, it can feel pretty frustrating.  You feel like it's you, maybe you're not good enough.  Maybe you don't have what it takes to be a profitable artrepreneur.  Well, in most cases, it's not you, it may not even be your product, it's your market.  You're selling something to the wrong people.  You know when things are tough, you always want to look for greener grass.  Well, today, we're going to find your greener grass not by focusing on giving up, but by focusing on finding your market.

For many artrepreneurs, we can easily get bitter, jealous, even vengeful when someone close to us becomes more successful than us.  Like Morrissey sang it, we hate it when our friends become successful.  Sometimes, the fear of being hated can also be a deterrent for us to go all out to strive for our success.  We're afraid of how our friends or family will perceive it.  We want to avoid the snide comments, we feel compelled to hide the joy we're getting from our work.  This week, we tackle both the hated and the haters because no one wants to live like that.  The more you can focus on your own purpose, your own dreams, the less you'll care about what others are doing.  The more you can get over the fact that people are going to dislike you because of their own hangups, the happier you'll be.  

Mister Rogers is a legend in television.  His program was in its time, the longest running children's program ever.  He's won multiple awards, and even has one of his famous sweaters in the Smithsonian Institute.  However, if it weren't for a sales presentation he did in 1969 in front of members of the U.S. Senate, particularly Senator Pasture, history may have gone a different way or at least a slower pace.  This week, we break down a powerful negotiation that transpired between Mr. Fred Rogers and Senator Pasture in 1969 as a budget of $20MM was on the line to fund public broadcasting.  You'll hear how to make a sale without making bombastic claims, argumentative tones, or angry threats.  Learn how to become a sales person by just being you.

When times are tough, it's easy to focus on the negatives.  Even when things are going well, it's easy to take inventory on what you don't have enough of..money, house, vacations.  Just like when you set goals for your business, and you have to acknowledge where you are so that your goals have meaning, you need to do the same with your appreciation for what you have.  How would you know how far you've come if you didn't take inventory on where you started?  This week, I want to help you understand how to truly find appreciation in what you have so you can understand how much each day is bringing you.  In short, you're going to sleep with more than you woke up with.

If you had to sell a car, you’d probably be pretty successful at sales because it’s pretty easy to sell the value of a car to someone.  However, when you’re selling your own products and services, you may have a more challenging time selling it because you haven’t turned what you do into something simple to sell like a car.  If you’re telling people a complex story about what you do, it sounds more like a bunch of loose parts when people want to buy a car.  This week we focus on how to become a car in your way of explaining your value, and simplifying your offer.

How much money did you make when you woke up this morning?  If the answer is none, then you need to start focusing on how to change that.  There are two key things you could be leveraging for your business that would help you generate money while you're sleeping.  In a continuation of our 2016 business planning, I teach you what you can start focusing on today so that next year, you're earning money in your sleep.

Last week, I was asked a very profound question, "How well do you unplug from work?"  It got me thinking about how planning to unplug from work is every bit as important as planning your work day.  It's a tough challenge, especially for those self-employed because not only do you need to do daily tasks to stay on track, when you're marketing yourself, you need to be thinking about what you want to be doing 3 - 6 months from now, because often, the efforts you put out today will take that long to begin reaping significant benefits.  This week, we focus on setting goals for 3 to 6 months from now to motivate you for what you're going to do today.  We also touch on the importance of setting goals to unplug once and a while so that we can regroup.

We all go through trials in our life.  Relationship trials, financial trials, health trials and career trials to name a few.  Often while we're in them, these trials seem as though things will ever get better.  We experience something and we just wonder, why?  Why, did that happen?  What if we could look at these trials as a way of gaining wisdom.  What if that wisdom was something we could use some day to share and teach others how to overcome their trials?  On this week's podcast, we talk about trying to change our attitude towards life's trials and to see them as an opportunity to achieve a new level of wisdom worth sharing.

I recently had the opportunity to attend a coaching seminar hosted by Dan Miller of 48 Days.  Now, for those of you who don't know Dan, he is a very accomplished author, speaker, and coach for coaches.  One of the important lessons from this event was about having confidence to ask for the sale.   If you’re giving away your time and art out of charity and good-will, there’s no problem with that.  However, more people give away their expertise not out of charity, but out of their own insecurities. One of the biggest differences between an artist painting at home and giving away their work, vs. the artist selling their works for $10,000 is that one is asking for the sale, the other is not. This week, we discuss more about my experience at Dan Miller’s Coaching with Excellence event and I’ll tackle some topics that burden many people with getting over their willingness to sell.

There's always going to be competition, but if you want to be a big winner over your competition, you should be looking at ways you could disrupt the marketplace.  Brands like Disney, Apple, KISS understand the importance of doing something different and better to invade the space of their competition.  This week, we discuss how to create disruptive innovation in your marketplace.  PostModernJukebox and Puddles Pity Party are featured music.

One of the single biggest things that separates a struggling artrepreneur from a thriving one is their willingness to find mentors.  My guest this week, is Martin Ahm, AKA Code Elektro.  Martin a successful music producer/songwriter out of Denmark with a great story to tell of how he found mentors to help him learn the skills he needed to be successful.  With brands like FANTA, MTV and BMW in his portfolio, Martin proves that mentors and networking is the key to anyone's success.