The Social Circus

 Today I chat with Chris Ross, an amazing resilience coach and author. We dive into her journey from a traumatic life event to becoming a beacon of hope for others. Chris shares valuable insights on transforming adversity into personal growth, balancing expectations, and embracing vulnerability in storytelling. Her book "Holding on to Hope" is a testament to her belief that everyone can unlock resilience within themselves. Tune in to discover practical insights for business owners and anyone facing life's challenges. It's a conversation that will leave you inspired and motivated to face your own 'circus' with grace and determination.    facebook instagram Linkedin

In this episode of The Social Circus, I chat with the amazing Carmen from Scribe Cartel about her inspiring journey into entrepreneurship amidst unexpected personal challenges. Carmen shares how she transitioned her side hustle into a full-time business and bravely navigated hidden homelessness after a series of life changes, including a relationship breakdown and the challenging housing market in Western Australia. We discuss the stigma around hidden homelessness and the emotional toll it takes, while Carmen provides insight into maintaining resilience and determination. Her story of perseverance, despite the odds, offers valuable lessons in adaptability and empathy for all business owners and listeners. Join us for a heartwarming conversation that highlights the importance of compassion and support in difficult times.

In this solo episode of The Social Circus, I'm shaking things up by exploring creative alternatives to the typical Black Friday frenzy. With November 28th fast approaching, I delve into ideas that align more closely with our values and economic realities, offering refreshing concepts like coworking sessions, clear out Friday, and client love day. The aim is to foster peace and alignment during a time known for chaos and consumption. Let's think of Black Friday not just as a shopping day, but as an opportunity for growth, creativity, and meaningful connection—concepts you can implement even if they go against the norm. I assure you, you don't have to boycott Black Friday, but you can certainly tailor it to fit your business ethos. After all, business should reflect who we are, not just what everyone else is doing.

In this episode, I had the pleasure of chatting with Cassie from Stardrop Cleaning. We took a deep dive into her fascinating career change from a voiceover artist to a cleaning business owner, focusing on the neurodivergent community. Cassie shared her love for Twitch, a live streaming platform she has been passionate about for years. Together, we explored the vast opportunities Twitch offers for businesses beyond gaming, including her own unique approach with cleaning and co-working streams. From sharing insights about body doubling to organizing tasks online, Cassie highlighted practical applications for business owners interested in tapping into the Twitch community. Her journey exemplifies how exploring new platforms can fuel business growth and align with personal passions. **Key Takeaways:** 1. Explore Twitch for unique business exposure. 2. Body doubling motivates task completion. 3. Co-working streams enhance productivity. 4. Authenticity attracts the right audience. 5. Streaming can complement existing business strategies.   https://stardropcleaning.com.au/ https://www.instagram.com/stardropcleaning/ https://www.facebook.com/stardrop.cleaning.au/ https://www.twitch.tv/stardropcleaning https://au.pinterest.com/stardropcleaning/ https://www.linkedin.com/company/stardrop-cleaning   E: cassie.stardrop.cleaning@gmail.com

In this episode, we dive deep with Jo, an experienced graphic designer and the founder of Creativault. Jo shares her journey from starting as a freelancer to creating Joanne Tapodi Creative. We explore how she launched Creativault to connect creatives and offer them a platform to collaborate and support each other. Jo discusses the importance of community, particularly post-COVID, and shares insights into managing both online and in-person meetups. We also ponder delightful possibilities for  Creativault's growth, driven by Jo's passion for collaboration. Whether you're a creative professional or an entrepreneur, this episode is packed with insights on the value of community in fostering growth and success. ### Key Takeaways: 1. Community can transform solo work into fulfilling collaboration. 2. Online directories can serve dual purposes: visibility and community. 3. Regular meetups keep community connections strong. 4. Passion projects can evolve into valuable businesses. 5. Thoughtful event organization fosters deeper connections.   http://www.joannetapodicreative.com.au https://www.instagram.com/joannetapodicreative/ https://www.facebook.com/joannetapodicreative https://www.linkedin.com/in/joannetapodicreative/ https://au.pinterest.com/JoanneTapodiCreative/ https://www.creativault.com.au https://www.instagram.com/creativault.au/ https://www.facebook.com/creativault https://www.linkedin.com/company/99393215

Today, I had an insightful conversation with my friend and business ally, Kasia from McNaught Media. We delved into the intricacies of Facebook (Meta) ads, a field where Kasia excels, especially in the e-commerce domain. Despite common fears around ad spending, Kasia reassures us that understanding metrics like ROAS (return on ad spend) is crucial for tracking the success of ad investments. She shares her effective strategies, highlighting her preference for nurturing relationships with fewer clients for a more personalized approach. Kasia also discusses the benefits of leveraging AI and automation in the latest e-commerce campaigns and offers practical insights for businesses, emphasizing the importance of a solid marketing strategy, which goes beyond just ad management to include aspects like email marketing. Her refreshing perspective is both enlightening and encouraging for business owners aiming to maximize their ad efforts. www.kasiajones.com.au McNaught Media Instagram: Facebook: LinkedIn: ‌Reseources we mentioned in the episode - Design Check App: - Meta Reel Templates:

Hey there, welcome to episode 172 of The Social Circus! If you missed the first part of this series, make sure to catch it for the full picture. Today, we're diving into the final three of my six-marketing pillars beyond social media. First up is podcasting and long-form content, which I absolutely love for its deep connection capabilities. Then, we delve into digital products and funnels, my happy place, where you can scale impact and income without burnout. Lastly, we discuss the power of human connection and word of mouth. These tips are not just theoretical but actionable steps to expand your marketing repertoire. Invest your efforts in areas that resonate with your energy, values, and current business season. Enjoy these insights and remember to reflect on your new marketing actions! **Key Takeaways:** 1. Long-form content fosters deeper audience connections. 2. Digital products offer scalability without burnout. 3. Human connections enhance word-of-mouth marketing. 4. Email funnels guide curious clients to commitment. 5. Trust is more valuable than tactics in marketing.

Hey there, lovely listeners! Today, I kicked off the first part of a super insightful two-part series based on one of my most popular webinars, "Beyond the Scroll: Marketing Without Social Media." We're diving into why so many entrepreneurs feel overwhelmed by social media and how significant changes in 2025 have made it even more challenging. My focus today is on three key pillars of marketing: email marketing, SEO and evergreen content, and collaborations. I shared actionable insights on nurturing genuine connections through emails, leveraging the power of SEO to keep your content working for you, and exploring collaborations for greater reach. These strategies offer a holistic approach to marketing that feels more sustainable and aligned with our values. I'm really excited for you to try these out and can't wait to continue this journey next week! --> Webinar: Beyond the Scroll: Marketing Without Social Media   ### Key Takeaways 1. Build your email list—it's your most valuable marketing asset. 2. Leverage SEO to boost long-term visibility and relevance. 3. Collaborations expand reach and introduce your brand to new audiences. 4. Evergreen content ensures you're always findable online. 5. Nurture relationships to create genuine, effective marketing.    

In this episode, I have an enriching conversation with Nina from Mindful Parenting Lifestyle. Nina shares her journey into podcasting, sparked by her passion to help parents discover calm and joy in their parenting journey. She candidly discusses the process of starting her podcast "Mindful Parenting Lifestyle" in 2025, offering insights on overcoming technical challenges, and the importance of crafting content that resonates with listeners. We also dive into her personal tips on using AI in podcast preparation and her strategies to ensure episodes offer actionable advice for parents. This episode is a gem for aspiring podcasters and anyone eager to add more mindfulness into their daily interactions. We delve into themes of authenticity, the joy of podcasting, and valuable tactics that can aid in podcasting and parenting alike. **Key Takeaways:** 1. Start podcasting with a clear purpose. 2. Use AI to refine your podcast script. 3. Small changes can make big impacts. 4. Tailor your podcast to your lifestyle. 5. Podcasting fosters business confidence.   Website Facebook Instagram

In this episode, I'm joined by the ever-insightful Marianne of Thrive Admin Services, a recurring guest who never fails to deliver fresh insights. We dive deep into the world of tech stacks and explore the vast potential of Microsoft 365 tools. Maz shares her journey from corporate EA to Microsoft 365 trainer, highlighting her passion for creating flexible systems that cater to individual business needs. We discuss the allure of shiny new tech and the importance of finding a methodology that resonates with how you think and work. Maz also introduces us to lesser-known Microsoft tools like Teams, Bookings, and Power Automate, illustrating how these can effectively replace several other paid applications and integrate seamlessly with your existing stack. You'll appreciate Maz's practical advice that's relevant for listeners eager to streamline their operations and enhance tech efficiency. **Key Takeaways:** 1. Embrace Microsoft tools you already pay for. 2. Customize your tech stack for personal workflow. 3. Explore Teams as a viable Zoom alternative. 4. Power Automate eases manual processes. 5. Systems should adapt to you, not vice versa.   www.thriveadmin.com https://www.facebook.com/thriveadmin https://www.instagram.com/thriveadminservices/ https://www.linkedin.com/in/marianne-tansley/ https://www.youtube.com/channel/UC-B05_2yxkmrE3-Vxqd8LFw

In this episode, I explore the latest in AI with the release of GPT-5 by OpenAI. I discuss the good, the bad, and the ugly of this new version, touching on the accessibility across all plans and its alleged improved conversational abilities. However, I candidly share my skepticism, highlighting issues like hallucinations, sycophantic responses, and the broader ethical dilemmas surrounding AI. I emphasize the importance of cross-checking AI outputs with verified sources and maintaining our creative spirit. As AI continues to evolve, it's crucial for us to navigate these changes responsibly, using AI as a tool to enhance, not replace, our unique human contributions. Join me in this insightful session as we ponder the role of AI in our lives and businesses. Key Takeaways: 1. Always verify AI-generated information. 2. Maintain your creative spirit alongside AI. 3. Understand AI's limitations like hallucinations. 4. Keep informed on AI ethical challenges. 5. Leverage AI responsibly for business optimization.

In this episode of The Social Circus, I dived deep into a topic that's not widely discussed but crucial for every entrepreneur - boundaries in business. I shared insights on how to identify the signs of weak boundaries like exhaustion, feeling undervalued, or dealing with resentment. I discussed why it's essential to establish and maintain boundaries, not just with clients but also within ourselves regarding work hours and personal time. I recounted my own experiences in setting boundaries and how they ebbed and flowed according to life stages. By sharing personal anecdotes, I aimed to shed light on how boundaries can prevent burnout, encourage creativity, and enable us to sustain our businesses in the long run. Tune in and discover how you can strengthen your business boundaries and avoid the common pitfalls that might lead to burnout. **Key Takeaways:** 1. Recognize signs of weak boundaries: exhaustion, resentment. 2. Clearly define personal and work time limits. 3. Adjust boundaries as life and business evolve. 4. Firm boundaries prevent burnout and promote creativity. 5. Flexibility is possible, but consistency is key.

In this exciting episode, I'm thrilled to share that The Social Circus Podcast has been recognized at the Ausmumpreneur Awards, ranking second in the Podcast of the Year category! Today, I dive into a fascinating topic: custom GPTs and how they can revolutionize the way you operate your business. I break down the differences between standard chats and projects that help you stay organized. Custom GPTs, which are bots tailored for specific needs, can enrich your audience's learning experiences by providing interactive guidance based on your own unique methodologies. I also discuss the impact these tools can have on both teaching and learning, emphasizing shortcuts they create for busy entrepreneurs. Whether you're in coaching or online education, embracing custom GPTs is a game changer. Find out more at the Build a Bot  workshop.   **Key Takeaways:** 1. Custom GPTs enhance learning and ease for your audience. 2. Use projects for detailed organization in business planning. 3. Regular chats are useful for brainstorming and casual inquiries. 4. Don't spend excessively to learn about custom GPTs—affordable workshops are available! 5. Explore existing custom GPTs for inspiration and practical use.

In this episode, I have an inspiring conversation with Dr. Anita Heiss about her journey as an author and her mission to improve representation within Australian literature. We discuss how her background shaped her aspirations and her groundbreaking decision to launch Bungee, an imprint focused on First Nations authors. Anita shares powerful insights into why representation matters, not just in literature but in all areas of society. Her journey highlights the importance of telling stories from diverse perspectives and using authentic voices to reclaim history and identity. We also explore Anita's experiences writing in underrepresented genres and her commitment to mentorship in empowering new voices. This episode is filled with practical advice for aspiring authors and insight into the changing landscape of publishing. **Key Takeaways:** 1. Read extensively in your desired genre to become a better writer. 2. Understand the significance of representation and storytelling from diverse perspectives. 3. Start your own publishing imprint to amplify underrepresented voices. 4. Embrace honesty in writing to reflect personal experiences and culture. 5. It's never too late to pursue your passion and start your author journey.    www.anitaheiss.com https://linktr.ee/dranitaheiss Dr Anita Heiss AM (@dranitaheiss) https://www.linkedin.com/in/anita-heiss-am-dlitt Anita Heiss Author on TikTok Anita Heiss E; curringa@ozemail.com.au

In this episode, I chat with Mel from Little Biz about the rapidly changing landscape of websites and online business. Mel shares her journey into entrepreneurship, starting from humble beginnings with a focus on helping micro-businesses access valuable coaching. We dive deep into the importance of WordPress, the benefits of page builders like Elementor for easier website updates, and the necessity of regular website maintenance to avoid critical errors. Mel emphasizes the significance of understanding SEO and how crucial it is to configure websites for search visibility. We also discuss the importance of retaining control over your own online presence, advocating that websites and email lists are essential assets. Our conversation is packed with practical advice that every business owner can use to elevate their online presence, making it a must-listen for anyone looking to improve their digital footprint. **Key Takeaways:** 1. WordPress offers customizable options for building and managing websites. 2. Front-end page builders like Elementor simplify website updates for non-tech users. 3. Regular website maintenance is crucial to avoid errors and security issues. 4. SEO is essential for enhancing visibility; understanding search intent is key. 5. Owning your website and email list is vital for controlling your online presence.   https://littlebiz.com.au @‌littlebizfoundations on FB & Insta https://au.pinterest.com/littlebizfoundations/ https://www.linkedin.com/company/littlebiz

In this episode, I dive deep into my recent 30-day Substack challenge, where I committed to daily blogging and utilized AI, specifically ChatGPT, to enhance my writing. I discuss my past blogging experiences and how I hoped to bring personality into my content, blending my authentic voice with AI's capabilities. Along the way, I share my firsthand experiences of being a beginner on Substack, the power of community interaction it fosters, and the excitement of curating an ad-free newsfeed free of digital noise. Listeners will learn how to make the most of this platform and why it might be the ideal space to foster deeper connections with their audience. Join me as I reflect on the challenges and joys of this creative journey! **Key Takeaways:** 1. Use AI to support your writing, not replace it. 2. Infuse your unique voice into AI-generated content. 3. Explore the importance of user-friendly platforms like Substack. 4. Engage with your audience for meaningful feedback and interaction. 5. Embrace your beginner status to foster personal growth in digital skills.

In today's episode, I'm diving into how to get recommended by ChatGPT – a topic I stumbled upon recently but quickly saw its potential for business growth. I discuss how AI is no longer on the horizon; it's already here, and it's crucial for competitive advantage. I explain how being active on ChatGPT offers visibility through reputation signals and strong profiles and emphasize the importance of creating your own custom GPT. By doing so, you take control of your brand's narrative, ensuring that the AI recommends you as a trusted authority. My practical tips include enhancing your online presence and using custom GPTs effectively, so you're not waiting for opportunities but actively creating them. Get ready to embrace AI as not just a tool, but an extension of your business identity.

In today's episode, I had the pleasure of chatting with Sunita, a corporate medium and mindset coach. We dove into the importance of understanding our energy and addressing internal blocks to thrive in business. Sunita shared her transformative journey, from her corporate past to becoming a medium after a personal tragedy. We discussed how personal growth and spiritual development go hand-in-hand, emphasizing that as business owners, we must acknowledge our limitations and the energy we project. Sunita highlighted the significance of self-awareness, encouraging listeners to embrace their challenges and view them as opportunities for growth. Her insights resonate deeply for anyone eager to elevate their business and personal lives. **Key Takeaways:** 1. Self-awareness is vital for overcoming business blocks. 2. Address internal beliefs to unlock potential and success. 3. Energy impacts business interactions; be your true self. 4. Embrace challenges as opportunities for personal growth. 5. Understanding your ‘why' fuels motivation and direction.  

In this episode, I had the pleasure of chatting with Lily from Align Marketing. We discussed the importance of niching down and how it can help service providers attract their ideal clients. Lily emphasizes that many entrepreneurs hesitate to choose a niche, fearing they might miss out on potential clients. However, the key takeaway is that specificity in messaging fosters better connections. We explored how to hone messaging to reflect one's true selves and align it with their values, which is crucial in these tough economic times. I found our conversation both insightful and heartening, as Lily shared that simplifying messaging and focusing on what lights us up can drive success. This episode is a must-listen for anyone wanting to refine their marketing journey with authenticity and confidence. **Key Takeaways:** 1. Niching down allows for clarity in messaging and client attraction. 2. Specificity in marketing helps connect with the right audience. 3. Focusing on personal skills and passions enhances authenticity. 4. It's important to simplify offerings, especially in tough times. 5. Marketing should align with personal values for lasting joy.  

In today's episode, I had a fantastic conversation with Rachel Johns, a multi-talented bestselling author who revealed her journey into the world of writing and entrepreneurship. We touched on the evolution of her career, highlighting that being an author today requires a strong marketing strategy beyond just writing. Rachel shared her experience transitioning to Substack, telling us about the organic growth of her readership and how this platform combines aspects of blogging and social media. We dove into her innovative approach to creating a paid subscription model for her readers and the unique interactive elements that Substack offers, including her plan to write serial fiction. Join us as we explore practical tips for authors looking to establish their online presence and the exciting possibilities Substack brings to the literary community. Pink Ink https://www.instagram.com/rachaeljohnsisanauthor/ https://www.facebook.com/RachaelJohnsRomance https://www.rachaeljohns.com https://rachaeljohnsauthor.substack.com

In today's solo episode, I dive into the platform Substack, urging you to explore its potential for your business. Launched in 2017 and still privately owned, Substack has become a space for independent writers to publish newsletters and earn money through subscriptions. With over 20 million monthly active subscribers, this platform presents an alternative to traditional social media channels. I'm also sharing my personal journey as I undertake a 30-day Substack challenge to document my writing process, where I'll be posting daily and utilizing AI tools like ChatGPT to enhance my content. I encourage you to see Substack as an opportunity to share insights, connect with your audience, and potentially monetize your passions in a more manageable way.    **Key Takeaways:**  1. Substack allows independent writers to monetize their content easily.  2. Writing daily can help build a connection with your audience.  3. You can utilize AI tools to enhance your writing process.  4. Substack offers a clean and simplistic user interface for easy navigation.  5. Consider Substack if you're looking for an alternative way to connect with your community.  

In today's episode, I had a conversation with Melissa, owner of MelissaMade with Love, about the crucial role of self-care in our busy lives. We delved into her entrepreneurial journey and how her passion for skincare merged with a mission to foster mindfulness in daily routines. One standout insight was her approach of "micro moments" of self-care, emphasizing that even brief, mindful practices can create a significant impact. Melissa encouraged us to treat daily tasks, like caring for our skin, as rituals rather than chores, highlighting how this mindfulness can decrease stress and enhance well-being. We shared practical tips for integrating self-care into our densely packed schedules and explored her beliefs about the importance of human connection in building supportive wellness practices. Overall, the conversation underlines the idea that self-care doesn't need to be grand but can be elegantly woven into the fabric of our daily rhythms.   **Key Takeaways:** 1. Practice self-care through micro moments in daily routines. 2. Mindfulness in simple tasks transforms them into rituals. 3. Small, consistent practices lead to significant wellbeing improvements. 4. Prioritize connection and touch to enhance mental health. 5. Self-care can fit into busy schedules without added pressure.

In this episode, I sit down with Fi, the founder of Choose Healthy, to explore what a golden gap year in your fifties can look like. We talk about realising life can get more vibrant as you embrace new chapters. Fi shares how she turned a midlife crossroads into a thriving health and fitness coaching business for women over fifty. Together, we outline practical steps for designing your own midlife pause: experimenting with part-time passion projects, inviting a friend to tag along, and nourishing your body with mindful meals and regular movement. We also discuss blending business goals with self-care, honouring evolving dreams, and mustering the courage to start fresh. If you're seeking inspiration and tangible tips for blending adventure, health and entrepreneurship, this chat is for you. Key Takeaways Embrace a midlife gap year as a chance to test your passions through part-time projects, reigniting adventure and confidence. Invite a friend to join your exploration, creating accountability and shared experiences as you step into new opportunities. Design your daily rhythm with nourishing meals and consistent movement to fuel body and mind through transitions. Blend business goals with self-care by dedicating time for both planning ventures and honouring your wellbeing each week. Muster the courage to start fresh by reimagining milestones—treat each new idea as an experiment, not a lifelong contract.   Website: www.choosehealthy.com.au Instagram/Facebook: @‌choosehealthybyfiona

If AI still feels like a foreign language, this one's for you. In this episode, I share how AI — especially tools like ChatGPT and Gemini — can be practical and powerful without being overwhelming. I unpack what a prompt actually is, why you don't need to buy them, and 5 smart ways you can use AI beyond just content creation. From market research to customer journeys, I walk through the real magic of AI when you use it with intention. Whether you're curious, cautious, or already dabbling, I promise you'll leave feeling more confident (and less left behind).   Key Takeaways You don't need fancy prompts to get started with AI. Use AI for research, not just writing. AI can help map your customer journey. Try using AI for brainstorms and naming. Treat AI like a biz bestie, not a replacement.

I'm joined by Hollyanne Martin, founder of Safe4Kids. Hollyanne draws on years of child-protection work to create courses and resources that help families, schools and communities keep children safe online. She's a sought-after speaker and trainer in digital safety, especially for remote and underserved areas.   Key Takeaways Start honest conversations about online risks with your child; ask about their favourite apps and listen without judgement. Set clear screen boundaries and use parental controls to establish healthy habits and protect wellbeing. Encourage digital resilience through scenario-based role-play, so children know how to respond when they encounter harm. Stay calm and supportive when issues arise; a non-shaming response builds trust and encourages open communication. Keep informed about new platforms and trends; proactive learning helps you guide your child's online experiences confidently.

In this episode, I sat down with the fabulous Annie Gashuru to explore how AI intersects with diversity, equity, and inclusion. We shared real-life stories, especially around the hidden biases baked into tech. Annie unpacked what digital bias looks like and why it's often unintentional but still damaging. We explored how as business owners, especially in the online space, we need to go beyond surface-level inclusivity and look at how our tools and systems may be unintentionally exclusive. Key Takeaways: Digital tools often reflect unconscious bias from their creators. Inclusivity must be intentional, not assumed. AI can amplify systemic inequalities if unchecked. Business owners must evaluate the equity impact of their tech use. https://anniegichuru.com/ https://www.instagram.com/annie.gichuru https://anniegichuru.com/ai-bias/

This week on The Social Circus, I'm joined by the incredible Denise Duffield-Thomas – bestselling author of Lucky Bitch, Get Rich, Lucky Bitch, and Chill and Prosper. Denise is a leading voice in money mindset and has supported over 10,000 students through her signature Money Bootcamp. She's a Hay House author, mum of three, and proudly calls herself a lazy introvert – which totally aligns with her “chill and prosper” approach to business. In our chat, we dive into the beliefs and blocks that hold women back from charging what they're really worth. Denise shares her own story, practical mindset shifts, and why running a successful business doesn't have to mean hustling harder. This episode is your permission slip to receive more, stress less, and start building your abundant life – on your terms. Key Takeaways: Your pricing reflects your mindset, not just your market. You don't need to hustle to be wealthy – chill can work too! Money blocks are sneaky – awareness is the first step. Repetition and simplicity can scale your success faster. Abundance starts with permission – from yourself.

This week, I'm diving into part two of why you're not making the sales you know you deserve. In this episode, I'm sharing the final five reasons from my top 10 list — and spoiler alert: it's all about mindset. I unpack how perfectionism, playing small, and not trusting yourself could be quietly sabotaging your sales. If you've ever felt like you're doing “all the right things” and still not seeing results, this one's for you. I'm keeping it real, practical, and kind — because I want you to stop doubting yourself and start making offers that feel good and actually convert. Key Takeaways: Perfectionism is often fear in disguise. Hiding your offers is the fastest way to kill sales. Self-trust beats strategy every time. Playing small keeps you stuck. Mindset shifts are the real game changers.

In this episode of The Social Circus, I'm diving deep into the mindset shifts that can make or break your business journey — especially when times get quiet. You'll hear me chat about five powerful mindset moves you can embrace to keep momentum even when it feels like you're standing still. I'm sharing how to reframe challenges, why your value isn't tied to your current results, and how to keep trusting yourself when things get wobbly. If you've ever felt a little stuck or uncertain, this is your reminder that you're doing better than you think. I'm right there with you, and I've got you covered.   5 Reasons You're Not Getting the Sales You Deserve (and the Mindset Shifts to Change That) 1. You're hiding your brilliance instead of celebrating it.

In this episode, I sat down with Bianca from Indigo Tax, and we chatted about journey behind starting her business. We unpacked her leap into self-employment  and how that bold move turned into a business she absolutely loves. We covered the real struggles small biz owners face with their finances and why understanding your numbers is one of the most empowering things you can do. Bianca shares tips for staying on top of your books, what to look out for as a new business owner, and why mindset matters just as much as money. Key Takeaways Understand your numbers—don't just outsource blindly. Simplicity in bookkeeping makes it easier to stay consistent. Your relationship with money influences your business mindset. You can start small and still feel in control of your finances. Notable Quotes “I never wanted to run a business… and now I wouldn't go back.” “When you understand your numbers, you make better decisions.” “You don't have to be scared of tax—just get help early.” “I work with people who've been told they're ‘bad with money'—and show them that's not true.” “Clarity in your finances gives you confidence everywhere else.” Socials indigotax.com.au @‌indigotax Facebook Here are my pod links:  Apple Podcast Spotify Spotify Podcast

In this episode, I chat with the ever-inspiring Julia Clifton from 4MyEarth. Julia left behind her corporate career to follow her passion for sustainability, and since 2007, she's been creating easy, everyday swaps for single-use plastic through her business. All her cloth products are ethically made in India, machine washable, and designed to last for years—making it simple for Aussie households to reduce waste without sacrificing convenience. We talk about how the business started, what it's really like running a product-based biz from home, and how she balances family life with purpose-led work. Julia's goal? To see 4MyEarth products in every home across Australia—and after this chat, I have no doubt she'll get there. If you're dreaming of creating a business that feels meaningful and sustainable, this one's going to speak right to your heart. Want to explore Julia's eco range? Head to www.4myearth.com.au and use the code SocialCircus for 15% off (excludes kits—they're already discounted!). Interested in fundraising or custom printing? Or just have a question? You can email Julia directly at sales@4myearth.com.au.   Key Takeaways: You don't need a perfect plan to start a purpose-led business. Small, consistent tweaks can lead to big sustainability wins. Mindset matters more than fancy tools or stock levels. Community and mentoring accelerate business clarity. Your past career isn't wasted—it often informs your future success.

In this solo episode, I open up about how 2025 is shaping up to be one of the toughest years I've seen in business—yes, even tougher than the COVID years. If your business feels quieter than usual, like it's whispering instead of roaring, you're not alone. I break down what's happening globally and locally that's affecting spending and share some soul-soothing and practical advice on how to navigate this tricky season. This episode is a reassuring reminder that slow seasons don't mean failure, and it's okay to realign, pause, and focus inward before you push forward.  

I'm joined by the fabulous Jen from JenBe Brands. She's a personal brand strategist and mentor known for creating “flamazing” brands that stand out like a flamingo in a flock of seagulls. With a background in graphic design and a passion for empowering midlife women, Jen helps her clients rediscover confidence, build presence, and bring their unique flair into their branding. Her program, Bring Back Your Pink, is all about reclaiming that bold, vibrant energy so many of us lose in the chaos of life and business.   Key Takeaways: Branding is about who you are, not just what you do. Midlife is the perfect time to reinvent and reclaim your voice. Your personal story is the secret sauce in your brand. Confidence comes from alignment, not perfection. Ditch the “good girl” script and embrace your flamingo energy. Links to socials for shownotes: jenbebrands.com instagram Bring back your pink Spotify

I'm joined by the lovely Sharon Wilkes-Burt — a certified Life Coach, speaker, and soon-to-be podcast host of Unravelling the Diary of a Midlife Mess. After three decades as a hair and makeup artist helping women look good, Sharon now supports midlife women in feeling good about who they are. She's all about journaling, curiosity, and radical self-kindness as tools to help women navigate those big identity shifts in midlife. Honestly, she's such a warm and honest soul, and I just know you'll love hearing from her.   Key Takeaways: Midlife is the perfect time to redefine who you are beyond your job. Radical self-kindness is a powerful tool during life transitions. Journaling helps compost what no longer serves you. Stillness creates space to question what truly matters. Your identity is bigger than the role you play in work or family. Notable Quotes: "You name your business and then you end up embodying it — terrifying but brilliant." "Who am I without this job? That question rocked me." "Journaling became my way of composting the parts of me that were no longer needed." "We're not meant to stay the same — midlife is where the magic of change really happens." "Radical self-kindness is my go-to, especially on the hard days."   instagram facebook sharonwilkesburt.com

I'm thrilled to introduce you to Julie Farrelly, founder of My Menopause Clinic. Julie's a functional integrative nurse practitioner with lived experience of menopause. She's passionate about supporting women through this transformative phase, offering holistic, personalised care that helps us not just survive but truly thrive during menopause.

In this episode, I dive into a deeply personal and important topic—endometriosis. As someone who has lived with it since my teenage years, I share my own journey, the struggles, and what I've learned along the way. March is Endometriosis Awareness Month, making it the perfect time to shed light on this often misunderstood condition. I discuss the symptoms, misconceptions, and why awareness is crucial. I also explore the broader impact it has on women's health and quality of life. If you or someone you know has endometriosis, this episode is here to provide insight, support, and empowerment. You're not alone in this.   Key Takeaways: Endometriosis affects 1 in 9 women in Australia, yet it remains underdiagnosed. Symptoms vary widely, making it difficult to diagnose early. Awareness is key—many people still don't fully understand the condition. Pain is not normal—period pain that disrupts life should be investigated. Support and advocacy matter—speaking up helps drive better treatment and research. Notable Quotes: "Endometriosis is more than just bad period pain—it affects every part of life." "If your pain is stopping you from living your life, it's time to seek help." "We need to talk about endometriosis more, so women aren't suffering in silence." "The more awareness we create, the closer we get to better treatments and support." "Your pain is valid. You deserve to be heard and taken seriously."

In this episode, I'm taking you behind the scenes of my 14-year business journey—sharing the highs, the struggles, and everything in between. I reflect on how my business has evolved, the lessons I've learned, and the mindset shifts that have helped me grow. From navigating changes in the digital world to staying resilient through challenges, I dive into what it really takes to sustain a business long-term. If you've ever wondered what running a business looks like over the years, this episode is for you. It's raw, real, and packed with insights to help you build a business that thrives. Key Takeaways: Longevity in business is about adaptation, not perfection. Learning to pivot is key to staying relevant. Challenges are inevitable—how you respond defines your success. Resilience comes from embracing both wins and setbacks. Growth happens when you trust yourself and take action.

In this episode, I chat with Sam Dhu about the intersection of mental well-being and business growth. We explore why self-compassion is a game-changer for entrepreneurs, how to embrace softness while still being successful, and the importance of giving yourself permission to grow without burnout. Business can be tough, but we don't have to meet challenges with self-criticism—we can approach them with kindness and resilience. If you've ever felt the pressure to hustle at all costs, this episode will shift your mindset and give you a fresh perspective on sustainable success. Key Takeaways: Self-compassion is essential for business growth. Success doesn't require burnout or hustle. Kindness toward yourself fosters resilience. Permission to slow down is powerful. Mental well-being is a business strategy.   instagram.com samanthadhu.com.au  Free Boundary Setting Scripts

Lauren is the founder of Merio Product Lab, a company dedicated to helping product entrepreneurs and startups develop efficient, monetisable products. With years of experience in product development, she shares invaluable insights on navigating the challenges of launching and scaling a product-based business. Episode Summary In this episode, I sit down with the incredible Lauren from Merio Product Lab to talk all things product development. If you've ever thought about launching a product-based business or scaling an existing one, this episode is packed with gold! We dive into the biggest mistakes entrepreneurs make when developing products, how to create a solid strategy, and the secrets to navigating the tricky world of manufacturing and supply chains. Lauren shares her expertise on making sure your product is profitable and scalable from the get-go. If you're looking for practical, actionable advice on turning your product idea into reality, this one's for you! Key Takeaways ✅ A product development strategy saves time and money. ✅ Avoid rushing into manufacturing without proper planning. ✅ Your pricing should reflect your business growth goals. ✅ Understanding supply chains helps avoid costly mistakes. ✅ Testing and iterating is key before full-scale production.   meiryoproductlab.com Facebook Instagram

My guest today is Nikki, the founder of Accomplished Education. Nikki has over 22 years of experience in state and federal law enforcement in Australia. In her role, she has sat on recruitment and promotion panels, which inspired her to create Accomplished Education - a business focused on helping people write winning job applications and prepare for interviews. Nikki is passionate about empowering individuals to showcase their value and land their dream roles. Episode Summary: In today's episode, Nikki and I dive deep into her journey of transitioning from law enforcement to entrepreneurship. Nikki shares how her frustration with seeing qualified candidates miss out on roles due to poor job application skills led her to create Accomplished Education as a "passion project" on the side. We discuss how Nikki leveraged a career break to focus on building the foundations of her business, setting up systems and processes to streamline operations. Nikki emphasizes her commitment to maintaining both her day job and her business, as she finds fulfillment in the different aspects each role provides. Nikki opens up about the ebb and flow of motivation, and the importance of being kind to herself and focusing on high-impact tasks. She also shares her plans to expand Accomplished Education's offerings, with a greater focus on training, workshops and teaching job seekers essential skills. Throughout our conversation, Nikki's authenticity and determination shine through. Her story is an inspiring example of how you can build a successful business while maintaining a fulfilling career. I hope this episode encourages listeners to define success on their own terms and not be swayed by societal expectations. Key Takeaways:     Define success on your own terms - don't be limited by societal expectations of what a "real" business looks like.     Embrace the ebb and flow of motivation and focus on high-impact tasks when energy is low.     Leverage the strengths of both your career and your business to find fulfillment in both.     Invest time upfront to build efficient systems and processes that support your business growth.     Sharing your expertise through training and workshops can be a powerful way to help others and grow your business. Notable Quotes: "If it works for you, do it. We define our own success." "The to-do list will never be fully complete. Focus on what moves the needle." "I thrive on process and structure. Monthly planning helps me stay on track."   www.accomplisheducation.com.au Facebook Instagram linkedin youtube

In this episode, I chat with Olga from Studio Thimble about her incredible journey from being a process engineer to launching a thriving sewing business. We dive into how she discovered her love for sewing, the transition from hobbyist to entrepreneur, and the challenges she faced along the way. Olga shares her insights on building a brand, creating an engaged community, and making a business out of a creative passion. If you've ever wondered how to turn something you love into a successful venture, this one's for you. It's packed with inspiration, practical advice, and a whole lot of encouragement for anyone looking to take the leap into entrepreneurship! Key Takeaways: You don't have to start with a business degree—passion and persistence go a long way. Community is key—building relationships helps grow a loyal audience. Embrace your journey—even if it takes unexpected turns, it can still lead to success. Teaching others your craft can be a great business model. Authenticity is your superpower—people connect with real stories and genuine passion. https://studiothimbles.com.au/ https://www.facebook.com/StudioThimbles https://www.instagram.com/studio_thimbles/

Hi, I'm Sarah Thomson, and in this episode, I'm flying solo! I wanted to dive into the idea that starting now is always fine—no matter the time of year. So many of us feel pressure to start fresh in January, but life gets in the way. I'll share my thoughts on how to reset, build momentum, and set goals that actually work for your business and life. Episode Summary: January can feel like a chaotic blur, especially for business owners juggling holidays, family, and the pressure of a ‘new year, new me' mindset. In this episode, I explore why waiting for the perfect moment isn't necessary and how you can start fresh anytime. I share practical ways to regain focus after a slow start, rethink goal-setting to fit real life, and embrace consistency over perfection. Whether you're feeling behind or just need a reset, I'll show you how to create momentum without the stress. Let's ditch the overwhelm and make progress on our terms! Key Takeaways: It's never too late to start fresh—momentum can begin any day. Perfection isn't the goal; small, consistent steps matter more. Customizing your goals to fit your life leads to better success. Overcoming the January slump starts with giving yourself grace. Focus on what you can do rather than what you've missed. Notable Quotes: "The perfect time to start is whenever you decide to. No need to wait for a fresh calendar!" "Small steps build big momentum—don't underestimate the power of just starting." "January isn't a deadline; it's just a month. Your progress is on your timeline." "Forget the pressure to have it all figured out—just take action." "Your goals should fit your life, not the other way around."

In this episode, I'm joined by Mel Brown, a financial expert and author of My Financial Adulting Plan. With years of experience helping individuals and business owners take control of their money, she's here to share her wisdom on making finance work for you. We unpack the myths around money, discuss practical strategies for managing cash flow, and explore why understanding your finances is crucial for business success. Mel shares her journey from struggling with money to becoming a financial powerhouse, offering relatable insights along the way. Whether you're an entrepreneur looking to get a grip on your business finances or someone who just wants to feel more confident with money, this episode is packed with insights you can start using today. We also chat about the mindset shifts needed for financial success—because money isn't just about numbers, it's about confidence too! Resource Page : https://www.melissabrowne.com.au/thesocialcircus Join the next live round of My Financial Adulting Plan : More Info Sign up for the free masterclass: HIIT for money : More Info Instagram Linkedin Key Takeaways:     Financial literacy is the key to business success.     Small changes in money habits create big results.     Understanding cash flow helps you make smarter decisions.     Investing isn't just for the wealthy—it's for everyone.     Confidence with money starts with knowledge and action.      

In this episode, I'm diving into the tradition of picking a "word for the year" and how it can set the tone for everything you do. I explore why this practice is so popular and share practical steps for choosing a word that feels authentic and aligned with your goals. Whether you've been doing this for years or it's your first time, I've got tips and anecdotes to guide you through the process. I'll also reflect on the podcast's incredible three-year journey, sharing my excitement for the episodes ahead. If you're ready to kickstart 2025 with focus and intention, this one's for you! Key Takeaways Reflect on your past year before choosing your word. Let your word align with your personal and professional goals. Avoid choosing a word arbitrarily; it should resonate deeply. Use your word as a decision-making anchor throughout the year. Revisit your word often to stay motivated and on track. Notable Quotes "Your word for the year isn't just a word; it's your North Star." "Choosing a word aligned with your values can be a game-changer." "Reflection is the key to finding a word that truly resonates." "This simple practice can create clarity in your life and business." "The word you choose will shape your focus and your year."

In this reflective episode, I take you behind the scenes of "The Social Circus" as we close out 2024. It's been three amazing years of podcasting, and I'm sharing what I've learned along the way—the challenges, triumphs, and why we take a well-deserved break over Christmas. I delve into what it takes to keep a podcast running weekly, from the energy and planning to the constant creativity. This episode is a mix of gratitude, storytelling, and a sneak peek at what's to come for the podcast in 2025. Whether you're a fellow podcaster, a business owner, or just curious about the journey, there's plenty of inspiration to take away. Let's wrap up the year together with positivity and purpose!    Canva Declutter Enter the code SARAHOSB before checking out (the spot to enter the code is just below the PayPal button), and receive a $40 discount on the program (inc the VIP option). The code is only valid for the first 100 people Key Takeaways Consistency is the backbone of podcasting success. Taking breaks is essential for maintaining creativity and energy. Reflecting on accomplishments keeps motivation alive. Planning ahead ensures podcast longevity. Sharing gratitude fosters connection with your audience.

Episode Summary In this episode of The Social Circus, I dive into the power of reviewing your year—yep, we're talking about the highs, lows, and everything in between for 2024! I share practical steps to evaluate your business performance, unpack what worked (and what didn't), and identify where you can level up. You'll also hear about my own reflections as I gear up for 2025, because who doesn't love a sneak peek? Whether you're a pro at annual reviews or feeling a bit clueless, this chat is packed with tips to wrap up your year with clarity and purpose. Ready to turn those lessons into goals for 2025? Let's do this! 2025 Goal Setting and Planning Workshop Key Takeaways Break your year into sections to identify trends. Celebrate wins, no matter how small. Use data to guide your decisions for 2025. Reflect on challenges to discover growth areas. Create actionable goals for the new year. Notable Quotes "Reflection isn't about criticism—it's about growth." "Your biggest wins might not be in the numbers but in the lessons learned." "Small steps forward are still steps forward." "Reviewing your year is like prepping your soil for next season's harvest." "Clarity comes from looking back before moving ahead." 2025 Goal Setting and Planning Workshop

In this episode, I'm joined by Chris from MopTops Hair, and together, we dive into her incredible journey from founding a children's hair salon to running a successful business for nearly two decades. Chris and I reminisce about our first meeting when she cut my son's hair as a toddler, and we explore how her salon became a haven for families. We also discuss the highs and lows of entrepreneurship, the importance of building community, and why understanding your customers is key. Whether you're a parent, a business owner, or just someone looking for inspiration, there's something here for you! Key Takeaways: Specialising in a niche can set your business apart. Building strong customer relationships is invaluable. Serving families requires a unique approach to customer care. Perseverance and passion are essential for business growth. Always adapt to changing customer needs.   https://www.facebook.com/moptopshaircare?mibextid=LQQJ4d https://linktr.ee/moptops101 https://www.instagram.com/chris_gaskell_moptopshaircare/

This week, I had an inspiring conversation with Jenni Harding, the brains behind Greatest Good. We dived deep into the world of purpose-driven business, exploring how Jenni's unique approach helps businesses thrive while creating a positive impact. We chatted about the challenges of blending social media strategy with mindset shifts, and Jenni shared her secrets to building resilience and staying authentic in a competitive world. Whether you're a small business owner or dreaming of starting one, this episode is packed with actionable tips to help you navigate growth, embrace innovation, and connect with your audience in meaningful ways. Key Takeaways:     Purpose-driven businesses create lasting impact and build trust.     Mindset is the foundation for successful decision-making.     Authentic storytelling connects brands with their audience.     Social media strategy must align with core business values.     Resilience is essential for overcoming entrepreneurial challenges.   Website: https://www.greatestgood.com.au Christmas Gift Guide: https://www.greatestgood.com.au/australian-christmas-gift-guide Shopping:  https://www.greatestgood.com.au/shop.html Donating: https://www.greatestgood.com.au/donate.html Facebook Instagram Linkedin Linkedin

In this episode of The Social Circus, I dive into the power of goal setting and why starting with a big number can make all the difference in achieving success. As we approach the end of the year, it's natural to feel a bit drained, especially with the summer holidays and Christmas looming for those of us in Australia. But this is the perfect time to pause, reflect, and think about what we want to achieve in the coming year. I guide listeners through actionable steps on how to set big, meaningful goals for 2025, break them down into manageable pieces, and keep the motivation alive even as the festive season kicks in. So grab your pen and paper, because I've got loads of tips to help you enter the new year with a clear and inspiring plan! Key Takeaways Start with a big, ambitious goal to inspire action. Break goals down into achievable steps for clarity. Avoid burnout by aligning your goals with your energy cycles. Take advantage of end-of-year momentum to set intentions. Regularly review your progress to stay on track. Notable Quotes "Big goals inspire big action; don't shy away from aiming high." "Breaking goals down doesn't make them smaller—it makes them achievable." "Align your goals with your natural energy flow to avoid burnout." "End the year strong by setting a vision for the next." "Your progress is a journey; keep revisiting and refining." Digital Queens Mastermind Blooming Business Academy Click here to book FREE goal setting masterclass:  

In Episode 129 of The Social Circus, I'm diving into the year-end hustle and the exciting energy of November as we gear up for the big finale of 2024. I'll chat about the unique rhythm of December, especially for those of us in Australia preparing for the summer holidays. With December as a hectic month, November is our golden window to finish strong! I'll also share a peek into my Digital Queen's VIP Party Week—an event that has grown into a highlight for my community, designed to get everyone energised and aligned with their goals for the coming year. Whether you're planning big things for your business in 2025 or just trying to squeeze in those final 2024 to-dos, there's something in this episode for you. Key Takeaways November's the Time: Use November to lock in 2024 goals. Plan for 2025 Now: Start shaping those ambitions. Celebrate Progress: Reflect on what's worked this year. Engage Your Community: Events like VIP weeks boost connection. Make Time for Rest: Balance work with self-care as the year closes.

In this episode, I dive into a heartfelt and enlightening conversation with Mel Stibbs, the founder of ADHD Village. We explore the unique challenges neurodivergent women face, especially in the business world, where typical structures and approaches don't always fit. Mel opens up about her personal journey, from her late diagnosis of ADHD and autism to the drive to create a community where women can feel seen and supported. Together, we talk about how to balance the superpowers of ADHD—like creativity and drive—with the daily struggles, including organisation, emotional regulation, and overcoming stigma. Mel shares insights on the dangers of self-diagnosis, the rise of ADHD awareness on social media, and the importance of surrounding yourself with people who understand you. This episode is an open, honest conversation aimed at inspiring and empowering neurodivergent women to embrace their strengths and create a business journey that truly works for them. Key Takeaways Embrace your neurodivergent strengths, but recognise the challenges. Surround yourself with a supportive community that "gets" you. Avoid self-diagnosis and consult a professional if ADHD resonates. ADHD can amplify both creativity and overwhelm; find strategies. Advocate for acceptance—neurodivergence should be understood.