The Social Circus

If AI still feels like a foreign language, this one's for you. In this episode, I share how AI — especially tools like ChatGPT and Gemini — can be practical and powerful without being overwhelming. I unpack what a prompt actually is, why you don't need to buy them, and 5 smart ways you can use AI beyond just content creation. From market research to customer journeys, I walk through the real magic of AI when you use it with intention. Whether you're curious, cautious, or already dabbling, I promise you'll leave feeling more confident (and less left behind).   Key Takeaways You don't need fancy prompts to get started with AI. Use AI for research, not just writing. AI can help map your customer journey. Try using AI for brainstorms and naming. Treat AI like a biz bestie, not a replacement.

I'm joined by Hollyanne Martin, founder of Safe4Kids. Hollyanne draws on years of child-protection work to create courses and resources that help families, schools and communities keep children safe online. She's a sought-after speaker and trainer in digital safety, especially for remote and underserved areas.   Key Takeaways Start honest conversations about online risks with your child; ask about their favourite apps and listen without judgement. Set clear screen boundaries and use parental controls to establish healthy habits and protect wellbeing. Encourage digital resilience through scenario-based role-play, so children know how to respond when they encounter harm. Stay calm and supportive when issues arise; a non-shaming response builds trust and encourages open communication. Keep informed about new platforms and trends; proactive learning helps you guide your child's online experiences confidently.

In this episode, I sat down with the fabulous Annie Gashuru to explore how AI intersects with diversity, equity, and inclusion. We shared real-life stories, especially around the hidden biases baked into tech. Annie unpacked what digital bias looks like and why it's often unintentional but still damaging. We explored how as business owners, especially in the online space, we need to go beyond surface-level inclusivity and look at how our tools and systems may be unintentionally exclusive. Key Takeaways: Digital tools often reflect unconscious bias from their creators. Inclusivity must be intentional, not assumed. AI can amplify systemic inequalities if unchecked. Business owners must evaluate the equity impact of their tech use. https://anniegichuru.com/ https://www.instagram.com/annie.gichuru https://anniegichuru.com/ai-bias/

This week on The Social Circus, I'm joined by the incredible Denise Duffield-Thomas – bestselling author of Lucky Bitch, Get Rich, Lucky Bitch, and Chill and Prosper. Denise is a leading voice in money mindset and has supported over 10,000 students through her signature Money Bootcamp. She's a Hay House author, mum of three, and proudly calls herself a lazy introvert – which totally aligns with her “chill and prosper” approach to business. In our chat, we dive into the beliefs and blocks that hold women back from charging what they're really worth. Denise shares her own story, practical mindset shifts, and why running a successful business doesn't have to mean hustling harder. This episode is your permission slip to receive more, stress less, and start building your abundant life – on your terms. Key Takeaways: Your pricing reflects your mindset, not just your market. You don't need to hustle to be wealthy – chill can work too! Money blocks are sneaky – awareness is the first step. Repetition and simplicity can scale your success faster. Abundance starts with permission – from yourself.

This week, I'm diving into part two of why you're not making the sales you know you deserve. In this episode, I'm sharing the final five reasons from my top 10 list — and spoiler alert: it's all about mindset. I unpack how perfectionism, playing small, and not trusting yourself could be quietly sabotaging your sales. If you've ever felt like you're doing “all the right things” and still not seeing results, this one's for you. I'm keeping it real, practical, and kind — because I want you to stop doubting yourself and start making offers that feel good and actually convert. Key Takeaways: Perfectionism is often fear in disguise. Hiding your offers is the fastest way to kill sales. Self-trust beats strategy every time. Playing small keeps you stuck. Mindset shifts are the real game changers.

In this episode of The Social Circus, I'm diving deep into the mindset shifts that can make or break your business journey — especially when times get quiet. You'll hear me chat about five powerful mindset moves you can embrace to keep momentum even when it feels like you're standing still. I'm sharing how to reframe challenges, why your value isn't tied to your current results, and how to keep trusting yourself when things get wobbly. If you've ever felt a little stuck or uncertain, this is your reminder that you're doing better than you think. I'm right there with you, and I've got you covered.   5 Reasons You're Not Getting the Sales You Deserve (and the Mindset Shifts to Change That) 1. You're hiding your brilliance instead of celebrating it.

In this episode, I sat down with Bianca from Indigo Tax, and we chatted about journey behind starting her business. We unpacked her leap into self-employment  and how that bold move turned into a business she absolutely loves. We covered the real struggles small biz owners face with their finances and why understanding your numbers is one of the most empowering things you can do. Bianca shares tips for staying on top of your books, what to look out for as a new business owner, and why mindset matters just as much as money. Key Takeaways Understand your numbers—don't just outsource blindly. Simplicity in bookkeeping makes it easier to stay consistent. Your relationship with money influences your business mindset. You can start small and still feel in control of your finances. Notable Quotes “I never wanted to run a business… and now I wouldn't go back.” “When you understand your numbers, you make better decisions.” “You don't have to be scared of tax—just get help early.” “I work with people who've been told they're ‘bad with money'—and show them that's not true.” “Clarity in your finances gives you confidence everywhere else.” Socials indigotax.com.au @‌indigotax Facebook Here are my pod links:  Apple Podcast Spotify Spotify Podcast

In this episode, I chat with the ever-inspiring Julia Clifton from 4MyEarth. Julia left behind her corporate career to follow her passion for sustainability, and since 2007, she's been creating easy, everyday swaps for single-use plastic through her business. All her cloth products are ethically made in India, machine washable, and designed to last for years—making it simple for Aussie households to reduce waste without sacrificing convenience. We talk about how the business started, what it's really like running a product-based biz from home, and how she balances family life with purpose-led work. Julia's goal? To see 4MyEarth products in every home across Australia—and after this chat, I have no doubt she'll get there. If you're dreaming of creating a business that feels meaningful and sustainable, this one's going to speak right to your heart. Want to explore Julia's eco range? Head to www.4myearth.com.au and use the code SocialCircus for 15% off (excludes kits—they're already discounted!). Interested in fundraising or custom printing? Or just have a question? You can email Julia directly at sales@4myearth.com.au.   Key Takeaways: You don't need a perfect plan to start a purpose-led business. Small, consistent tweaks can lead to big sustainability wins. Mindset matters more than fancy tools or stock levels. Community and mentoring accelerate business clarity. Your past career isn't wasted—it often informs your future success.

In this solo episode, I open up about how 2025 is shaping up to be one of the toughest years I've seen in business—yes, even tougher than the COVID years. If your business feels quieter than usual, like it's whispering instead of roaring, you're not alone. I break down what's happening globally and locally that's affecting spending and share some soul-soothing and practical advice on how to navigate this tricky season. This episode is a reassuring reminder that slow seasons don't mean failure, and it's okay to realign, pause, and focus inward before you push forward.  

I'm joined by the fabulous Jen from JenBe Brands. She's a personal brand strategist and mentor known for creating “flamazing” brands that stand out like a flamingo in a flock of seagulls. With a background in graphic design and a passion for empowering midlife women, Jen helps her clients rediscover confidence, build presence, and bring their unique flair into their branding. Her program, Bring Back Your Pink, is all about reclaiming that bold, vibrant energy so many of us lose in the chaos of life and business.   Key Takeaways: Branding is about who you are, not just what you do. Midlife is the perfect time to reinvent and reclaim your voice. Your personal story is the secret sauce in your brand. Confidence comes from alignment, not perfection. Ditch the “good girl” script and embrace your flamingo energy. Links to socials for shownotes: jenbebrands.com instagram Bring back your pink Spotify

I'm joined by the lovely Sharon Wilkes-Burt — a certified Life Coach, speaker, and soon-to-be podcast host of Unravelling the Diary of a Midlife Mess. After three decades as a hair and makeup artist helping women look good, Sharon now supports midlife women in feeling good about who they are. She's all about journaling, curiosity, and radical self-kindness as tools to help women navigate those big identity shifts in midlife. Honestly, she's such a warm and honest soul, and I just know you'll love hearing from her.   Key Takeaways: Midlife is the perfect time to redefine who you are beyond your job. Radical self-kindness is a powerful tool during life transitions. Journaling helps compost what no longer serves you. Stillness creates space to question what truly matters. Your identity is bigger than the role you play in work or family. Notable Quotes: "You name your business and then you end up embodying it — terrifying but brilliant." "Who am I without this job? That question rocked me." "Journaling became my way of composting the parts of me that were no longer needed." "We're not meant to stay the same — midlife is where the magic of change really happens." "Radical self-kindness is my go-to, especially on the hard days."   instagram facebook sharonwilkesburt.com

I'm thrilled to introduce you to Julie Farrelly, founder of My Menopause Clinic. Julie's a functional integrative nurse practitioner with lived experience of menopause. She's passionate about supporting women through this transformative phase, offering holistic, personalised care that helps us not just survive but truly thrive during menopause.

In this episode, I dive into a deeply personal and important topic—endometriosis. As someone who has lived with it since my teenage years, I share my own journey, the struggles, and what I've learned along the way. March is Endometriosis Awareness Month, making it the perfect time to shed light on this often misunderstood condition. I discuss the symptoms, misconceptions, and why awareness is crucial. I also explore the broader impact it has on women's health and quality of life. If you or someone you know has endometriosis, this episode is here to provide insight, support, and empowerment. You're not alone in this.   Key Takeaways: Endometriosis affects 1 in 9 women in Australia, yet it remains underdiagnosed. Symptoms vary widely, making it difficult to diagnose early. Awareness is key—many people still don't fully understand the condition. Pain is not normal—period pain that disrupts life should be investigated. Support and advocacy matter—speaking up helps drive better treatment and research. Notable Quotes: "Endometriosis is more than just bad period pain—it affects every part of life." "If your pain is stopping you from living your life, it's time to seek help." "We need to talk about endometriosis more, so women aren't suffering in silence." "The more awareness we create, the closer we get to better treatments and support." "Your pain is valid. You deserve to be heard and taken seriously."

In this episode, I'm taking you behind the scenes of my 14-year business journey—sharing the highs, the struggles, and everything in between. I reflect on how my business has evolved, the lessons I've learned, and the mindset shifts that have helped me grow. From navigating changes in the digital world to staying resilient through challenges, I dive into what it really takes to sustain a business long-term. If you've ever wondered what running a business looks like over the years, this episode is for you. It's raw, real, and packed with insights to help you build a business that thrives. Key Takeaways: Longevity in business is about adaptation, not perfection. Learning to pivot is key to staying relevant. Challenges are inevitable—how you respond defines your success. Resilience comes from embracing both wins and setbacks. Growth happens when you trust yourself and take action.

In this episode, I chat with Sam Dhu about the intersection of mental well-being and business growth. We explore why self-compassion is a game-changer for entrepreneurs, how to embrace softness while still being successful, and the importance of giving yourself permission to grow without burnout. Business can be tough, but we don't have to meet challenges with self-criticism—we can approach them with kindness and resilience. If you've ever felt the pressure to hustle at all costs, this episode will shift your mindset and give you a fresh perspective on sustainable success. Key Takeaways: Self-compassion is essential for business growth. Success doesn't require burnout or hustle. Kindness toward yourself fosters resilience. Permission to slow down is powerful. Mental well-being is a business strategy.   instagram.com samanthadhu.com.au  Free Boundary Setting Scripts

Lauren is the founder of Merio Product Lab, a company dedicated to helping product entrepreneurs and startups develop efficient, monetisable products. With years of experience in product development, she shares invaluable insights on navigating the challenges of launching and scaling a product-based business. Episode Summary In this episode, I sit down with the incredible Lauren from Merio Product Lab to talk all things product development. If you've ever thought about launching a product-based business or scaling an existing one, this episode is packed with gold! We dive into the biggest mistakes entrepreneurs make when developing products, how to create a solid strategy, and the secrets to navigating the tricky world of manufacturing and supply chains. Lauren shares her expertise on making sure your product is profitable and scalable from the get-go. If you're looking for practical, actionable advice on turning your product idea into reality, this one's for you! Key Takeaways ✅ A product development strategy saves time and money. ✅ Avoid rushing into manufacturing without proper planning. ✅ Your pricing should reflect your business growth goals. ✅ Understanding supply chains helps avoid costly mistakes. ✅ Testing and iterating is key before full-scale production.   meiryoproductlab.com Facebook Instagram

My guest today is Nikki, the founder of Accomplished Education. Nikki has over 22 years of experience in state and federal law enforcement in Australia. In her role, she has sat on recruitment and promotion panels, which inspired her to create Accomplished Education - a business focused on helping people write winning job applications and prepare for interviews. Nikki is passionate about empowering individuals to showcase their value and land their dream roles. Episode Summary: In today's episode, Nikki and I dive deep into her journey of transitioning from law enforcement to entrepreneurship. Nikki shares how her frustration with seeing qualified candidates miss out on roles due to poor job application skills led her to create Accomplished Education as a "passion project" on the side. We discuss how Nikki leveraged a career break to focus on building the foundations of her business, setting up systems and processes to streamline operations. Nikki emphasizes her commitment to maintaining both her day job and her business, as she finds fulfillment in the different aspects each role provides. Nikki opens up about the ebb and flow of motivation, and the importance of being kind to herself and focusing on high-impact tasks. She also shares her plans to expand Accomplished Education's offerings, with a greater focus on training, workshops and teaching job seekers essential skills. Throughout our conversation, Nikki's authenticity and determination shine through. Her story is an inspiring example of how you can build a successful business while maintaining a fulfilling career. I hope this episode encourages listeners to define success on their own terms and not be swayed by societal expectations. Key Takeaways:     Define success on your own terms - don't be limited by societal expectations of what a "real" business looks like.     Embrace the ebb and flow of motivation and focus on high-impact tasks when energy is low.     Leverage the strengths of both your career and your business to find fulfillment in both.     Invest time upfront to build efficient systems and processes that support your business growth.     Sharing your expertise through training and workshops can be a powerful way to help others and grow your business. Notable Quotes: "If it works for you, do it. We define our own success." "The to-do list will never be fully complete. Focus on what moves the needle." "I thrive on process and structure. Monthly planning helps me stay on track."   www.accomplisheducation.com.au Facebook Instagram linkedin youtube

In this episode, I chat with Olga from Studio Thimble about her incredible journey from being a process engineer to launching a thriving sewing business. We dive into how she discovered her love for sewing, the transition from hobbyist to entrepreneur, and the challenges she faced along the way. Olga shares her insights on building a brand, creating an engaged community, and making a business out of a creative passion. If you've ever wondered how to turn something you love into a successful venture, this one's for you. It's packed with inspiration, practical advice, and a whole lot of encouragement for anyone looking to take the leap into entrepreneurship! Key Takeaways: You don't have to start with a business degree—passion and persistence go a long way. Community is key—building relationships helps grow a loyal audience. Embrace your journey—even if it takes unexpected turns, it can still lead to success. Teaching others your craft can be a great business model. Authenticity is your superpower—people connect with real stories and genuine passion. https://studiothimbles.com.au/ https://www.facebook.com/StudioThimbles https://www.instagram.com/studio_thimbles/

Hi, I'm Sarah Thomson, and in this episode, I'm flying solo! I wanted to dive into the idea that starting now is always fine—no matter the time of year. So many of us feel pressure to start fresh in January, but life gets in the way. I'll share my thoughts on how to reset, build momentum, and set goals that actually work for your business and life. Episode Summary: January can feel like a chaotic blur, especially for business owners juggling holidays, family, and the pressure of a ‘new year, new me' mindset. In this episode, I explore why waiting for the perfect moment isn't necessary and how you can start fresh anytime. I share practical ways to regain focus after a slow start, rethink goal-setting to fit real life, and embrace consistency over perfection. Whether you're feeling behind or just need a reset, I'll show you how to create momentum without the stress. Let's ditch the overwhelm and make progress on our terms! Key Takeaways: It's never too late to start fresh—momentum can begin any day. Perfection isn't the goal; small, consistent steps matter more. Customizing your goals to fit your life leads to better success. Overcoming the January slump starts with giving yourself grace. Focus on what you can do rather than what you've missed. Notable Quotes: "The perfect time to start is whenever you decide to. No need to wait for a fresh calendar!" "Small steps build big momentum—don't underestimate the power of just starting." "January isn't a deadline; it's just a month. Your progress is on your timeline." "Forget the pressure to have it all figured out—just take action." "Your goals should fit your life, not the other way around."

In this episode, I'm joined by Mel Brown, a financial expert and author of My Financial Adulting Plan. With years of experience helping individuals and business owners take control of their money, she's here to share her wisdom on making finance work for you. We unpack the myths around money, discuss practical strategies for managing cash flow, and explore why understanding your finances is crucial for business success. Mel shares her journey from struggling with money to becoming a financial powerhouse, offering relatable insights along the way. Whether you're an entrepreneur looking to get a grip on your business finances or someone who just wants to feel more confident with money, this episode is packed with insights you can start using today. We also chat about the mindset shifts needed for financial success—because money isn't just about numbers, it's about confidence too! Resource Page : https://www.melissabrowne.com.au/thesocialcircus Join the next live round of My Financial Adulting Plan : More Info Sign up for the free masterclass: HIIT for money : More Info Instagram Linkedin Key Takeaways:     Financial literacy is the key to business success.     Small changes in money habits create big results.     Understanding cash flow helps you make smarter decisions.     Investing isn't just for the wealthy—it's for everyone.     Confidence with money starts with knowledge and action.      

In this episode, I'm diving into the tradition of picking a "word for the year" and how it can set the tone for everything you do. I explore why this practice is so popular and share practical steps for choosing a word that feels authentic and aligned with your goals. Whether you've been doing this for years or it's your first time, I've got tips and anecdotes to guide you through the process. I'll also reflect on the podcast's incredible three-year journey, sharing my excitement for the episodes ahead. If you're ready to kickstart 2025 with focus and intention, this one's for you! Key Takeaways Reflect on your past year before choosing your word. Let your word align with your personal and professional goals. Avoid choosing a word arbitrarily; it should resonate deeply. Use your word as a decision-making anchor throughout the year. Revisit your word often to stay motivated and on track. Notable Quotes "Your word for the year isn't just a word; it's your North Star." "Choosing a word aligned with your values can be a game-changer." "Reflection is the key to finding a word that truly resonates." "This simple practice can create clarity in your life and business." "The word you choose will shape your focus and your year."

In this reflective episode, I take you behind the scenes of "The Social Circus" as we close out 2024. It's been three amazing years of podcasting, and I'm sharing what I've learned along the way—the challenges, triumphs, and why we take a well-deserved break over Christmas. I delve into what it takes to keep a podcast running weekly, from the energy and planning to the constant creativity. This episode is a mix of gratitude, storytelling, and a sneak peek at what's to come for the podcast in 2025. Whether you're a fellow podcaster, a business owner, or just curious about the journey, there's plenty of inspiration to take away. Let's wrap up the year together with positivity and purpose!    Canva Declutter Enter the code SARAHOSB before checking out (the spot to enter the code is just below the PayPal button), and receive a $40 discount on the program (inc the VIP option). The code is only valid for the first 100 people Key Takeaways Consistency is the backbone of podcasting success. Taking breaks is essential for maintaining creativity and energy. Reflecting on accomplishments keeps motivation alive. Planning ahead ensures podcast longevity. Sharing gratitude fosters connection with your audience.

Episode Summary In this episode of The Social Circus, I dive into the power of reviewing your year—yep, we're talking about the highs, lows, and everything in between for 2024! I share practical steps to evaluate your business performance, unpack what worked (and what didn't), and identify where you can level up. You'll also hear about my own reflections as I gear up for 2025, because who doesn't love a sneak peek? Whether you're a pro at annual reviews or feeling a bit clueless, this chat is packed with tips to wrap up your year with clarity and purpose. Ready to turn those lessons into goals for 2025? Let's do this! 2025 Goal Setting and Planning Workshop Key Takeaways Break your year into sections to identify trends. Celebrate wins, no matter how small. Use data to guide your decisions for 2025. Reflect on challenges to discover growth areas. Create actionable goals for the new year. Notable Quotes "Reflection isn't about criticism—it's about growth." "Your biggest wins might not be in the numbers but in the lessons learned." "Small steps forward are still steps forward." "Reviewing your year is like prepping your soil for next season's harvest." "Clarity comes from looking back before moving ahead." 2025 Goal Setting and Planning Workshop

In this episode, I'm joined by Chris from MopTops Hair, and together, we dive into her incredible journey from founding a children's hair salon to running a successful business for nearly two decades. Chris and I reminisce about our first meeting when she cut my son's hair as a toddler, and we explore how her salon became a haven for families. We also discuss the highs and lows of entrepreneurship, the importance of building community, and why understanding your customers is key. Whether you're a parent, a business owner, or just someone looking for inspiration, there's something here for you! Key Takeaways: Specialising in a niche can set your business apart. Building strong customer relationships is invaluable. Serving families requires a unique approach to customer care. Perseverance and passion are essential for business growth. Always adapt to changing customer needs.   https://www.facebook.com/moptopshaircare?mibextid=LQQJ4d https://linktr.ee/moptops101 https://www.instagram.com/chris_gaskell_moptopshaircare/

This week, I had an inspiring conversation with Jenni Harding, the brains behind Greatest Good. We dived deep into the world of purpose-driven business, exploring how Jenni's unique approach helps businesses thrive while creating a positive impact. We chatted about the challenges of blending social media strategy with mindset shifts, and Jenni shared her secrets to building resilience and staying authentic in a competitive world. Whether you're a small business owner or dreaming of starting one, this episode is packed with actionable tips to help you navigate growth, embrace innovation, and connect with your audience in meaningful ways. Key Takeaways:     Purpose-driven businesses create lasting impact and build trust.     Mindset is the foundation for successful decision-making.     Authentic storytelling connects brands with their audience.     Social media strategy must align with core business values.     Resilience is essential for overcoming entrepreneurial challenges.   Website: https://www.greatestgood.com.au Christmas Gift Guide: https://www.greatestgood.com.au/australian-christmas-gift-guide Shopping:  https://www.greatestgood.com.au/shop.html Donating: https://www.greatestgood.com.au/donate.html Facebook Instagram Linkedin Linkedin

In this episode of The Social Circus, I dive into the power of goal setting and why starting with a big number can make all the difference in achieving success. As we approach the end of the year, it's natural to feel a bit drained, especially with the summer holidays and Christmas looming for those of us in Australia. But this is the perfect time to pause, reflect, and think about what we want to achieve in the coming year. I guide listeners through actionable steps on how to set big, meaningful goals for 2025, break them down into manageable pieces, and keep the motivation alive even as the festive season kicks in. So grab your pen and paper, because I've got loads of tips to help you enter the new year with a clear and inspiring plan! Key Takeaways Start with a big, ambitious goal to inspire action. Break goals down into achievable steps for clarity. Avoid burnout by aligning your goals with your energy cycles. Take advantage of end-of-year momentum to set intentions. Regularly review your progress to stay on track. Notable Quotes "Big goals inspire big action; don't shy away from aiming high." "Breaking goals down doesn't make them smaller—it makes them achievable." "Align your goals with your natural energy flow to avoid burnout." "End the year strong by setting a vision for the next." "Your progress is a journey; keep revisiting and refining." Digital Queens Mastermind Blooming Business Academy Click here to book FREE goal setting masterclass:  

In Episode 129 of The Social Circus, I'm diving into the year-end hustle and the exciting energy of November as we gear up for the big finale of 2024. I'll chat about the unique rhythm of December, especially for those of us in Australia preparing for the summer holidays. With December as a hectic month, November is our golden window to finish strong! I'll also share a peek into my Digital Queen's VIP Party Week—an event that has grown into a highlight for my community, designed to get everyone energised and aligned with their goals for the coming year. Whether you're planning big things for your business in 2025 or just trying to squeeze in those final 2024 to-dos, there's something in this episode for you. Key Takeaways November's the Time: Use November to lock in 2024 goals. Plan for 2025 Now: Start shaping those ambitions. Celebrate Progress: Reflect on what's worked this year. Engage Your Community: Events like VIP weeks boost connection. Make Time for Rest: Balance work with self-care as the year closes.

In this episode, I dive into a heartfelt and enlightening conversation with Mel Stibbs, the founder of ADHD Village. We explore the unique challenges neurodivergent women face, especially in the business world, where typical structures and approaches don't always fit. Mel opens up about her personal journey, from her late diagnosis of ADHD and autism to the drive to create a community where women can feel seen and supported. Together, we talk about how to balance the superpowers of ADHD—like creativity and drive—with the daily struggles, including organisation, emotional regulation, and overcoming stigma. Mel shares insights on the dangers of self-diagnosis, the rise of ADHD awareness on social media, and the importance of surrounding yourself with people who understand you. This episode is an open, honest conversation aimed at inspiring and empowering neurodivergent women to embrace their strengths and create a business journey that truly works for them. Key Takeaways Embrace your neurodivergent strengths, but recognise the challenges. Surround yourself with a supportive community that "gets" you. Avoid self-diagnosis and consult a professional if ADHD resonates. ADHD can amplify both creativity and overwhelm; find strategies. Advocate for acceptance—neurodivergence should be understood.

In this episode, I sit down with Julie, a functional medicine nurse practitioner, to explore what sets this approach apart from traditional healthcare. We dive into the differences between a nurse practitioner and a general practitioner (GP), highlighting the unique blend of experience and advanced training that nurse practitioners bring to the table. Julie shares insights into the core principles of functional medicine—like addressing root causes rather than just symptoms—and how this approach can make a real difference for patients. Whether you're curious about alternative approaches or seeking a deeper understanding of healthcare options, this episode is packed with valuable insights for anyone wanting to take charge of their wellbeing. Key Takeaways Functional medicine focuses on identifying root causes, not just treating symptoms. Nurse practitioners combine clinical experience with advanced training for holistic care. There are fewer than 3,000 nurse practitioners in Australia, making them a unique asset. Functional medicine emphasizes patient education and empowerment. Collaboration between medical professionals can lead to more personalised care. juliefarrelly.com.au https://www.facebook.com/juliefarrellyatAchieveOptimalHealth https://www.instagram.com/achieveoptimalhealth/

In this episode, I sit down with the inspiring founder of Aijan Skincare to uncover the story behind her brand. We dive into her transition from the world of finance to the skincare industry, and why redefining ageing is at the core of her brand's mission. She shares her insights on the misconceptions surrounding skincare, the importance of trust, and what it means to create a product line that truly resonates with women. If you're curious about how skincare can empower you to age on your own terms, this conversation is packed with wisdom and actionable insights. Key Takeaways: Transitioning industries can spark innovative ideas. Redefining societal norms around ageing is empowering. Trust is key in building a successful skincare brand. Skincare goes beyond appearance; it's about vibrancy. Pursuing passion leads to rewarding entrepreneurial journeys. www.aijan.com @‌aijanskincare @‌age__isjuatanumber

In today's episode, I'm chatting with the wonderful Caryn from Firefly Graphics about something super important but often overlooked: inclusive design. If you're like me and hadn't even heard of this concept until recently, don't worry—you're not alone! Caryn and I dive into what inclusive design really means, why it matters for small businesses, and how it can create a more welcoming experience for your customers. Caryn shares practical tips and insights on how to incorporate inclusivity into your branding and design without it feeling overwhelming. Trust me, after this chat, you'll see how these small changes can make a big impact on your business. Key Takeaways: Inclusive design ensures that everyone feels welcome when interacting with your brand. Small businesses can make big strides with simple design changes. Accessibility should be a priority from the start—not an afterthought. Inclusive design helps expand your audience and deepen customer loyalty. Being proactive about inclusivity reflects well on your business values. Notable Quotes: "Inclusive design isn't just about accessibility; it's about creating an experience where everyone feels valued." "Small changes in your design can make a world of difference for people who might otherwise struggle to engage with your brand." "The future of business lies in inclusivity—it's not just a trend, it's a necessity." "Don't wait until you're bigger to focus on inclusive design—start where you are and grow from there." "Inclusivity reflects the heart of your business—show your customers they belong."

In this episode of The Social Circus, I dive into the importance of entering awards, especially for women in business. I reflect on my own experiences, sharing how I've gone from being a finalist several times to winning my first major award this year. It wasn't an overnight success, and I discuss how persistence and believing in yourself are key ingredients. Many of us hesitate to put ourselves forward, thinking we're not good enough, but I encourage you to challenge that mindset. Whether you're early in your journey or further along, entering awards can boost your confidence, visibility, and credibility in ways you may not expect! Key Takeaways: Awards can significantly enhance your business's credibility. It's important to overcome the mindset of "not being good enough." Persistence is key in being recognised—many stumbles happen before success. Women, in particular, need to get better at promoting their achievements. Entering awards can open doors you may not even realise exist. Notable Quotes: "For every success story, there's usually a couple of stumbles behind the scenes." "This year was my year, but it took a lot of effort to get here." "Women, especially, are really bad at tooting our own horn."

In this episode of The Social Circus, I chat with the amazing Roslyn Thompson, founder of Cheerful Days Co. We dive deep into the idea of blending business growth with positivity and mindset strategies. Roslyn shares her journey of building a business that focuses on creating joyful work environments while also driving success. We discuss how social media plays a role in fostering connections, what it's like to work with clients who share your values, and some practical steps to maintain balance as a business owner. Whether you're just starting out or a seasoned entrepreneur, this episode is full of insights to help you grow your business with more joy and ease! Key Takeaways: Prioritise joy in your business to boost productivity. Balance social media efforts with authentic connection. The importance of mindset in business success. Building relationships with aligned clients. Incorporate self-care practices into your business routine. Notable Quotes: "Joy is a key ingredient to a thriving business – it's not just about the numbers." "When you're authentically yourself, the right clients will always find you." "Success doesn't have to be stressful – it's about finding your flow." "Mindset is everything – how you think impacts your entire business." "Social media is a tool, but connection is the heart of it."   https://www.cheerfuldaysco.au https://www.instagram.com/cheerfuldaysco https://www.linkedin.com/in/roslyn-thompson https://www.facebook.com/cheerfuldaysco

In this episode of The Social Circus, I chat with Ash Battye from Career Pursuit HR, and we dive deep into the world of human resources for small businesses. We cover everything from the common HR challenges that business owners face to how to build a strong and efficient team. Ash shares her top tips for creating a positive work culture and the importance of compliance. This episode is packed with valuable insights for any business owner who's looking to streamline their HR processes and ensure their team thrives. Tune in for an episode full of practical, no-nonsense advice, and plenty of encouragement! Key Takeaways: HR compliance is crucial for business success and avoiding legal headaches. Creating a positive work culture can boost employee morale and retention. Streamlining your HR processes will save you time and reduce stress. Hiring the right people starts with a clear job description and strong recruitment strategy. Regular performance reviews help keep your team on track and motivated.   https://www.instagram.com/careerpursuithr/ https://www.facebook.com/careerpursuithr/ https://www.linkedin.com/in/ashleighbattye/ https://www.careerpursuit.com.au/

In this episode, I sit down with Tania Carcenac, an inspiring entrepreneur, to talk about the rollercoaster that is running a business. We explore that familiar mix of excitement and fear, which Tania brilliantly coins as "terrified yet excited." We dig into her journey, touching on the moments when fear actually pushed her to make bold moves. Throughout our conversation, we explore how business owners can lean into their fears, turning them into a driving force for success. Tania's honesty about the challenges makes this a relatable episode for any entrepreneur facing uncertainty. You're sure to walk away with practical tips and plenty of inspiration. Key Takeaways:     Fear and excitement often coexist in entrepreneurship.     Facing your fears head-on can drive business growth.     It's okay to be both terrified and excited—it's part of the process.     The key to overcoming fear is to take action, even when you're unsure.     Surround yourself with supportive people who encourage you. Notable Quotes:     "I'm terrified but excited all at the same time."     "Fear can either paralyze you or push you forward."     "Sometimes, taking that first step is all you need to unlock your potential."     "The scariest moments in business often lead to the biggest breakthroughs."     "Being both terrified and excited means you're on the right track."   Website: https://taniacarcenac.com  /  Instagram: https://www.instagram.com/tania.carcenac/  /  facebook: https://www.facebook.com/taniacarcenac.coaching  /  Pinterest: https://www.pinterest.com.au/taniacarcenac/ The Midlife Makeover: A day of Style, Sass & Self Discovery https://events.humanitix.com/the-midlife-makeover

In this episode, I'm diving deep into the world of ChatGPT, the AI tool everyone seems to be buzzing about. We'll explore what ChatGPT is, how it works, and why it's relevant for small business owners. I'll walk you through the basics, break down the jargon, and share some practical tips on how you can start using AI to save time and enhance your business operations. Whether you're feeling overwhelmed by the tech talk or just curious about what all the fuss is about, this episode is designed to be your easy-to-understand guide. Let's turn that intimidation into inspiration and help you see how ChatGPT can be a powerful ally in your business toolkit! Key Takeaways ChatGPT Demystified: Understand what ChatGPT is and how it works in simple terms. AI in Business: Learn how AI can streamline tasks and save time for small business owners. Practical Applications: Discover real-world ways to implement ChatGPT in your business. Overcoming Tech Fears: Tips on how to embrace AI without feeling overwhelmed. Staying Ahead: Why now is the time to start exploring AI for your business. Notable Quotes "AI isn't just for the tech giants—small business owners can benefit immensely too!" "Think of ChatGPT as your digital assistant, ready to help with the tasks that take up too much of your time." "The key is to start small; even a little AI can go a long way in boosting your business." "Don't be intimidated by the tech—embrace it, and watch how it transforms your workday." "ChatGPT is like having a brainstorming partner who never gets tired or runs out of ideas."

In this solo episode of The Social Circus, I'm diving into the world of AI and sharing my absolute favourite tools that can transform how you run your business. AI can feel a bit overwhelming and even a tad intimidating, but it doesn't have to be! I'm breaking down my go-to AI tools that are not only powerful but also user-friendly, even if you're not a tech wizard. From streamlining your daily tasks to boosting your marketing efforts, these tools are game-changers. So, whether you're curious about AI or looking for practical ways to incorporate it into your business, this episode is packed with insights that will help you get ahead of the curve. Key Takeaways: Embrace AI to streamline daily tasks. AI tools can enhance your marketing strategies. You don't need to be tech-savvy to use AI. Explore AI tools that fit your business needs. Start small with AI and expand as you get comfortable. Notable Quotes: "AI can feel terrifying, but it's also incredibly exciting if you know where to start." "You don't need to be a tech expert to harness the power of AI in your business." "The right AI tools can revolutionise the way you work, making your business more efficient." AI Tools I Use: ChatGPT Gemini Jasper DALL·E Decipher AI Manychat

In this episode of Social Circus, host Sarah  chats with Megan Summers, the founder of Megaglow Yoga. They talk about why self-care, mindfulness, and staying active are so important for busy entrepreneurs who spend long hours at their desks. Sarah and Megan stress the need to balance personal well-being with work demands. Megan explains how sitting for too long can harm your core muscles and posture. She gives practical advice on how to add more movement and mindfulness to your day, especially if you work from home. Megan suggests small, easy changes like setting reminders to move, doing yoga, and including meditation in your routine. They wrap up by inviting listeners to check out Megan's online yoga library, which offers options for different lifestyles.   Key Takeaways: Incorporate Movement: Regular movement is essential to counteract the negative effects of prolonged sitting. Simple acts like setting reminders to stand or walk can make a significant difference. Mindful Practices: Activities such as yoga and meditation can offer immense benefits, including better management of thoughts and stress levels. Commitment to Self-care: Prioritizing personal well-being is crucial for productivity and happiness. Dedicating specific times for self-care practices is beneficial. Accessible Yoga: Megan's online yoga library offers flexibility by providing classes of varying lengths to suit different schedules, making self-care more manageable. Nature's Benefits: Taking time to disconnect and engage with nature can significantly enhance mindfulness and overall well-being E: megaglowyoga@gmail.com https://www.instagram.com/megaglowyoga/ https://www.facebook.com/megaglowyoga/ https://megaglowyoga.com.au https://www.linkedin.com/in/megaglowyoga/

In this episode of "The Social Circus," I dive into the world of Facebook ads and lead generation, sharing some super useful strategies for business owners who want to succeed in today's tough market. I talk openly about how many businesses are going through quiet times and need effective ways to attract new leads and keep things moving. I start the episode by chatting a bit about the current business climate and encouraging everyone to stay motivated. I also recommend checking out Episode 103, where I cover tips for getting through slow periods. Then, I get into the main content, focusing on three key strategies for using Facebook (or Meta) ads to generate leads: traditional lead generation ads, outbound communication ads, and two-way communication ads through platforms like Messenger and WhatsApp. I break down each strategy with practical tips and examples, making this episode a must-listen for anyone who wants to step up their lead generation game with social media ads. I go over three key types of lead generation ads on the Meta platform – traditional lead generation ads, outbound communication ads, and two-way communication ads. Traditional Lead Generation: These ads are all about addressing client problems and encouraging discovery calls, which makes them perfect for service-based businesses. Outbound Communication: Lead form ads within Meta are super user-friendly and tend to have higher conversion rates, but they do require businesses to be on top of their follow-ups. Two-Way Communication: Using Messenger and WhatsApp for ads allows for a more conversational approach, which helps build trust and convert leads more effectively. Testing and Tracking: I also emphasise the importance of testing different ad creatives, targeting different audiences, and keeping a close eye on performance. This way, you can understand your conversion rates better and fine-tune your strategies.

Welcome to episode 116 of The Social Circus! In this episode, host Sarah Thomson dives deep into the world of Reels, a powerful tool for digital marketing and social media strategy. As a business owner, understanding and leveraging Reels can be a game changer, and Sarah is here to guide you through it. Whether you're a novice or looking to improve your existing skills, this episode will equip you with the knowledge to create engaging and effective Reels for your business. Reels, as Sarah explains, are short-form video content that have revolutionised social media platforms such as TikTok, Instagram, Facebook, YouTube, and Pinterest. With TikTok leading the way and having over a billion active users, the impact of Reels on engagement and account growth is undeniable. Sarah emphasises the importance of creating Reels consistently and shares practical tips for doing so, including the ideal length for cross-platform use and the evolving trends in Reels content, from talking heads to faceless marketing. Leveraging various tools and features can significantly enhance your Reels. Sarah discusses the advantages of using captions for inclusivity and accessibility, the fun of duets and transitions, and how apps like CapCut and Canva can streamline your video creation process. She also highlights the importance of staying authentic to your brand while exploring new trends and features. Sarah's actionable advice will motivate you to start creating and experimenting with Reels, ensuring your content resonates with your audience and stands out in the crowded digital space. ### Key Takeaways: *   **Understanding Reels:** Learn what Reels are and why they are vital for engaging your audience on various social media platforms. *   **Optimal Reels Length:** Create Reels that are ideally 59 seconds or less to maximise use across multiple platforms like TikTok, Instagram, Facebook, YouTube, and Pinterest. *   **Evolving Content Trends:** Stay updated with current trends in Reels content, such as talking heads, transitions, and faceless marketing, to keep your videos engaging and relevant. *   **Useful Tools:** Utilise apps like CapCut for advanced video editing and Canva for creating visually appealing Reels with ease.

In this episode of the Social Circus podcast, host Sarah Thomson is joined by Kylie Patchett, an expert copywriter with a distinctive flair for storytelling. With a background in forensic science and health, Kylie discusses her unconventional journey into entrepreneurship and her eventual transition into copywriting. This episode delves into her experiences, the importance of authenticity in storytelling, and how personal and professional stories can deeply connect with audiences. Throughout the episode, Sarah and Kylie explore how storytelling can transform business copy from mundane to magical. Kylie shares her insights on integrating storytelling in social media posts, particularly on Instagram, to show personal elements that resonate with clients. Highlighting the power of vulnerability and authenticity, Kylie emphasizes that being true to yourself and sharing your unique stories can attract the right clients and build stronger professional relations. They also touch on the challenges of shedding corporate personas to embrace one's true self as an entrepreneur. Key Takeaways: Authenticity in Storytelling: Sharing genuine stories helps in connecting with the audience on a personal level and attracts clients who align with your values. Power of Micro-Stories: Using platforms like Instagram stories to share small, everyday tales can effectively engage your audience without diving into heavy, vulnerable narratives immediately. Embracing Your True Self: Leaving the corporate world allows entrepreneurs to discover and express their authentic selves, making their business more relatable and human. Natural Integration of Stories: Incorporating personal anecdotes, such as daily routines or minor mishaps, can make your professional narrative more colorful and engaging. Value-Based Content: Emphasising your values through storytelling helps clients understand your business ethos and connect more deeply with your brand.

n this episode of the Social Circus, host Sarah Thomson welcomes Emily Fogg, the innovative founder of Wise Owl Tuition, to discuss the complexities and triumphs of running a business as a neurodivergent individual. Emily shares her journey from a classroom teacher to a successful entrepreneur, emphasizing the critical need for specialized educational services for children with learning difficulties like dyslexia and ADHD. Delving into her own recent diagnosis of inattentive ADHD, Emily offers a candid perspective on the challenges and strategies she employs in managing both her personal life and her thriving business. Listeners will gain a profound understanding of neurodiversity, exploring practical tips for making business practices more inclusive and supportive. Emily highlights the importance of creating structured systems, leveraging strengths, and outsourcing weaknesses as key strategies for success. With actionable advice on improving social media engagement and facilitating more inclusive group interactions, this episode is a treasure trove for business owners and educators alike. Sarah and Emily also touch on the importance of compassion and flexibility in business, making it a must-listen for those looking to foster a more inclusive environment. Key Takeaways: Understanding Neurodiversity: Neurodivergent individuals, such as those with ADHD, dyslexia, and autism, have brains that function differently from neurotypical people. Recognizing and embracing these differences is crucial for inclusivity. Structural Systems: Implementing robust organizational systems and routines can help manage the demands of a business, particularly for those with ADHD. Inclusive Practices: To make social media and business activities more inclusive, use alt text, ensure content is engaging and repetitive, and create safe spaces for interaction. Compassion and Flexibility: Offering clients the flexibility to reschedule and being compassionate about their mental states can foster a more supportive business environment. Resource Allocation: Outsourcing tasks that are challenging, such as bookkeeping, can help neurodivergent business owners focus on their strengths and maintain productivity.

In episode 113 of "The Social Circus," host Sarah Thomson delves into the intricacies of running successful Instagram competitions. Understanding the challenges business owners face with engagement and follower growth, Sarah provides a practical guide for leveraging Instagram contests to drive attention, engagement, and new followers. Launching into the topic, Sarah emphasizes the versatility of Instagram compared to other platforms like Facebook, highlighting the fewer restrictions and easier management of competitions on Instagram. She gives a step-by-step strategy for setting up Instagram competitions, including the necessary tracking and analysis to evaluate success. Sarah also addresses the importance of offering meaningful prizes and ensuring the process of entering the competition is straightforward to maximize participation. By the end of the episode, listeners are equipped with actionable tips and strategies to effectively run Instagram contests and integrate them into broader business objectives. Key Takeaways: Instagram's Flexibility: Running competitions on Instagram is more straightforward compared to Facebook, with fewer restrictions from Meta. Choosing the Right Prize: Offer prizes that are enticing yet relevant to your audience to attract potential customers and not just general entrants. Simple Mechanics: Keep the competition entry process simple – typically involving liking a profile, tagging a friend, and sharing the post in stories. Engage through DM's: Personalize the experience by sending DM's to participants, encouraging them further and building relationships. Collaboration Limits: When collaborating with other businesses, ensure there are no more than five participants to avoid overcomplicating the entry process.

Welcome to another episode of the Social Circus, hosted by Sarah Thomson. This week's episode takes you through the insightful journey of Susan Hughes, an ADHD Parent Coach, who shares her experiences and expertise in coping with ADHD in family life. Susan delves into how she transitioned from the corporate world into coaching after facing parenting challenges, especially after her child was diagnosed with ADHD and dyslexia. Throughout the episode, Susan emphasizes the importance of understanding ADHD to better support both children and parents. She discusses how traditional parenting methods can clash with the needs of ADHD children, often leading to unnecessary strife. Susan uses her personal story to highlight how coaching strategies can be pivotal in managing ADHD behavior, creating an empathetic and nurturing environment, both at home and school. Listeners are encouraged to seek help and learn new skills to improve family dynamics and the well-being of children with ADHD. ### Key Takeaways: *   **Understanding ADHD:** It is crucial for parents to understand the impact of ADHD on daily life to provide better support and foster positive development. *   **Executive Functioning:** ADHD affects various executive functions, including planning, prioritization, emotional regulation, and task initiation. *   **Parent Coaching:** Using coaching techniques at home can significantly ease the challenges of parenting ADHD children and improve their outlook on life. *   **Early Intervention:** Seeking guidance and training during the early years of a child with ADHD can mitigate more serious issues later in life. *   **Compassion and Support:** Parents dealing with ADHD should seek support and practice   https://www.facebook.com/SusanHughesADHDParentCoach/ https://www.instagram.com/susanadhdcoach/ https://www.linkedin.com/in/susan-hughes-1314238/ https://www.theconfidentadhdparentformula.com.au/online-course

In the 111th episode of "The Social Circus," host Sarah Thomson delves into the intricacies of video marketing for businesses. As video content continues to dominate social media platforms, Sarah emphasises its crucial role in building trust, establishing connections, and ultimately driving business growth. She shares invaluable tips and strategies to help entrepreneurs and business owners overcome common fears associated with creating video content, such as discomfort with appearance and voice. Throughout the episode, Sarah underlines the immense potential of video marketing, mentioning how platforms like TikTok and Instagram Reels have revolutionised the way businesses interact with their audiences. She provides practical advice on how to ease into video creation, from utilising stories for short video content to creating stock footage and using B-roll shots. Sarah also explores the concept of "anchor videos," which can help even the most camera-shy individuals get comfortable with talking on camera. This episode is a must-listen for anyone looking to enhance their social media strategy and engage their audience through authentic video content. Key Takeaways: Starting Small: Begin with Instagram Stories to get comfortable with video content. Stories are less permanent and can help ease the fear of being on camera. Creating Voiceovers: Start with voiceovers on stock or self-created video footage to get accustomed to hearing your own voice. Utilising B-Roll: Generate B-roll footage to have a library of stock videos that show different aspects of your business without needing to speak directly to the camera. Anchor Videos: Use anchor videos where you perform everyday tasks while speaking to the camera to make the experience more natural and less intimidating. Authenticity Over Perfection: Focus on delivering valuable content and building connections rather than striving for perfection in appearance or production quality. Notable Quotes: "At some point in your business, you are going to have to show up and be visible." "It is not about me, it is about my message, and it's about delivering value to you as my audience." "Stories on Instagram are a great way to kind of dip your toe into creating video content." "Nothing is wasted in this world of video content."

In this episode of "The Social Circus," host Sarah Thomson welcomes Kristy Borbas, an intuitive coach and wise woman, to discuss the profound impact of intuition and feminine cycles on personal empowerment and business success. Kristy and Sarah explore the importance of listening to our bodies, understanding our natural rhythms, and integrating these ancient practices into our modern lives to achieve balance and fulfillment. Kristy shares her journey from feeling trapped in the corporate world to finding her true calling in helping women rediscover their inner wisdom. She emphasizes the significance of recognizing and honoring the different stages of womanhood, using tools like tarot, astrology, and feminine embodiment techniques. This episode is a must-listen for any woman seeking to harmonize her personal and professional life by embracing her natural cycles and intuition. Key Takeaways: Understanding Natural Cycles : The importance of tracking menstrual and lunar cycles to optimize energy and productivity. Empowerment Through Intuition : Utilizing intuition and feminine embodiment practices to connect deeply with oneself. Balancing Masculine and Feminine Energies  : How modern women can navigate the masculine-dominated corporate environment by honoring their feminine energy. Self-Care and Rest : The critical role of rest and self-care in preventing burnout and fostering sustained success. Community and Support : The value of finding a supportive community or tribe to uplift and empower one another.   https://www.instagram.com/kristyborbas/ https://www.facebook.com/KristyBorbasWisewoman   Calling any woman wanting to reclaim the power in women's circles and groups. To be the Wise Woman and Goddess. This group will impact you Deeply from rituals, to intuitive sessions, seasonal offerings and a space to connect to the conscious feminine. We will cover goddess mythology and astrology, tarot, embodiment and self care practises, sound , voice healing and more. We do monthly new moon and full moon circles to share and weave  in the feminine rituals. The time has come to gather, to remember our truth, to share our wisdom , to create magical kinships and above all feel safe to be who we are. This is for those wanting to journey with me in this beautiful awakening of women , and empower themselves. https://kristyborbas.com/products/her-tribe-monthly-subscription

Join Sarah Thomson as she chats with Lala Macnab, a dynamic business mentor and serial entrepreneur with two decades of experience. Lala shares her journey of transforming her wedding stationery business amid industry changes and COVID-19, her process in launching new ventures like Good Vibes Scents, and insightful tips on balancing work and personal life. Discover Lala's strategies for resilience, innovation, and maintaining passion in business. Tune in for a wealth of wisdom and practical advice for business owners and aspiring entrepreneurs. Key Takeaways: Adaptability and Resilience: Lala emphasizes the importance of adapting to market changes and being resilient in the face of business hardships. Strategic Planning: Successful business launches require thorough planning and research, as demonstrated by Lala's approach to developing Good Vibe Scent Co. Value of Mentorship: Offering pro bono mentoring during COVID-19 allowed Lala to help others while keeping her own morale high, showcasing the power of community support and professional guidance. Balancing Business and Personal Life: Incorporating regular self-care and setting realistic goals are crucial for sustaining long-term business success and personal well-being. Innovative Solutions: Identifying market gaps and creating superior products can drive business success, as seen with Lala's various ventures. https://www.instagram.com/lalaforbusiness/    

Welcome back to another episode of the Social Circus hosted by Sarah Thomson! This week, we dive deep into the world of virtual assistance and creative design with Marie Fox, the savvy founder of Crafty Fox by Design. Marie brings a wealth of experience to the table, sharing her journey from traditional administrative roles to becoming a Canva guru. Whether you're a small business owner or an aspiring VA, this episode unveils practical insights on leveraging Canva for professional growth and managing the complex dynamics of work-life balance. Key Takeaways: Canva Expertise: Learn Marie's favorite Canva features, such as the background removal tool and design guides, which help elevate business presentations and social media posts. Virtual Assistance Evolution: Understand the evolving role of VAs and how specializing in tools like Canva can set you apart in the competitive landscape. Real-World Applications: Hear real-life scenarios where Marie's Canva skills provided indispensable support for her clients, ranging from document formatting to social media branding.   Crafty Fox By Design    Instagram (@craftyfoxbydesign)   LinkedIn: https://www.linkedin.com/in/Marie-fox/

In this week's episode of the Social Circus, host Sarah Thomson delves into the most common mistakes businesses make with their Meta ads. As a digital marketing coach, Sarah sees these mistakes frequently and offers her expert insight into how they can be avoided, ensuring more effective allocation of advertising budgets. Sarah starts by explaining the transition from Facebook ads to Meta ads, highlighting the various placement options such as Facebook, Instagram, Messenger, and Audience Network. She emphasizes the importance of having a clear advertising strategy and understanding what you are trying to achieve with your ads, especially for solopreneurs and small business owners. Sarah further discusses the importance of timing and budget. She advises against rushing ads and endorses a planning period of 6 to 8 weeks to allow proper testing and optimization. By discussing the critical metrics such as cost per click (CPC) and cost per conversion (CVR), she stresses the significance of a realistic budget to achieve desired outcomes. Additionally, Sarah emphasizes the necessity of testing different creative aspects of ads to optimize performance, underscoring the unpredictability of user preferences. Lastly, Sarah highlights the importance of audience targeting. Drawing from her experience, she advocates for using custom audiences and lookalike audiences in Meta's Ads Manager for better ad performance. She advises against generalized targeting and encourages businesses to refine their audience segments to cater to specific demographics effectively. Key Takeaways: Meta Ads Transition: Understanding the shift from Facebook ads to Meta ads and the comprehensive placement options. Importance of Strategy: Why having a clear strategy is crucial for successful ad campaigns. Effective Timing: The benefits of planning your ad campaigns well in advance. Budget Considerations: Insights into how budget affects ad performance, including key metrics like CPC and CVR.

In this episode of the Social Circus, host Sarah Thomson welcomes the Search Queen, Sonja, an expert from the Search Republic, for an insightful discussion about SEO and digital marketing. Together, they delve into Sonja's inspiring business journey, her deep understanding of Google search, and the strong ethical convictions that underpin her company's success. From her roots in traditional advertising to her evolution into a growth catalyst for businesses online, Sonja shares the motivations and experiences that shaped her agency. She articulates the importance of stripping away the industry jargon to connect with her clients and shares candid stories of industry malpractices that compelled her to start her own venture. A strong emphasis is placed on building trust with clients, especially those who have been jaded by past experiences with digital marketing agencies. Sonja discusses her mission to empower business owners not only in sales but also by giving them the gift of time through her heart-centered business approach. Sarah and Sonja explore how mindset can significantly impact the success of Google Ads campaigns. A strong narrative unfolds around the ethics of business practices in digital marketing and the universal need for transparency and honesty. Sonja touches upon the challenges of owning a business, from managing expectations to spearheading results-driven SEO strategies.   www.thesearchrepublic.com.au @‌the_search_republic @‌sonjathesearchqueen

In this episode, we welcome Amanda Louisa, a former corporate lawyer turned sustainability advocate. Amanda shares her inspiring journey from the grind of corporate law to discovering wellness through nervous system regulation and somatic experiencing therapies. Her story is all about resilience, self-discovery, and redefining success, particularly for women stuck in the "good girl" mold. Amanda and I chat about the often-overlooked concept of feminine energy and how it plays a crucial role in successful entrepreneurship. She delves into her personal struggles and triumphs, emphasizing the need for authentic workplace well-being initiatives and flexible work rhythms that honor our natural energy cycles. Key Takeaways: Amanda's journey from high-stress corporate life to embracing wellness and feminine energy. The importance of breaking free from the "good girl" conditioning to achieve sustainability in business and personal life. Advocacy for nervous system regulation and somatic experiencing therapies as essential for mental health. Emphasizing personalized work rhythms and strategic rest to boost creativity and productivity. Notable Quotes: "As soon as I hit the professional world, I kind of abandoned [spiritual practices]." - Amanda Louisa "Unless we're working with our body and the somatic side of our nervous system, we're only dealing with 20% of the solution." - Amanda Louisa "If you think about males or people who have testosterone as the dominant hormone in their system, they have a linear output of energy...whereas women...have different hormonal outputs at different times in our cycle." - Amanda Louisa "It took me so long to learn how I want to work." - Sarah Thomson "The staff is taking that permission of I can do my work the way I want to do it and that's where success lies." - Amanda Louisa Resources: Instagram: Instagram (@theamandalouisa) LinkedIn: https://www.linkedin.com/in/amanda-louisa/ Website: Amanda Louisa Services — Amanda Louisa Dive into the full episode for an in-depth exploration of these themes with Amanda and me. Stay tuned to the Social Circus for more thought-provoking conversations!