Podcasts about it's june

What do you do when you’ve spent over a year posting a weekly commentary on how tech ideas and concepts relate to Jewish thought, and specifically the Torah reading for that week? You make a book, of course. That’s exactly how Torah && Tech came to be, and on this episode, I'll talk to the two authors, Rabbi/Programmers Ben Greenberg and Yechiel Kalmenson. Listen or read the transcript below. Leon (00:32): Welcome to our podcast, where we talk about the interesting, frustrating, and inspiring experiences we have as people with strongly held religious views working in corporate IT, we're not here to preach or teach you our religion. We're here to explore ways. We make our careers as IT professionals mash, or at least not conflict, with our religious life. This is Technically Religious. Leon (00:53): What do you do when you've spent over a year posting a weekly commentary on how tech ideas and concepts relate to Jewish thought and specifically the Torah reading for that week? You make a book of course! And that's exactly how "Torah and Tech" came to be. And today on our podcast, we're going to talk about it. I'm Leon Adato. And the other voices you're going to hear on this episode are my partners in podcasting crime and the focus of today's episode. We've got Yechiel Kalmenson. Yechiel (01:18): Hello. Leon (01:19): and Ben Greenberg. Ben (01:20): Hello there. Leon (01:21): And you've both been on Technically Religious before. So you know how this works. We begin with shameless self promotion. So Ben kick it off. Tell us a little bit about you and where people can find out more of your glorious, good thinking and work. Ben (01:34): Okay. Shamelessly. So I'm Ben Greenberg and I'm a developer advocate at Vonage. And you can find me on twitter @rabbigreenberg and/or on my website at bengreenberg.dev that's Greenberg with an E not a U and find me in general on the internet bank, Greenberg dev, dev dot two all over the place. Leon (01:54): And how do you identify religiously? Ben (01:55): Mostly identify as an Orthodox Jew. Leon (01:57): Yechiel you're next. Yechiel (01:58): Well, I'm a Yechiel Kalmenson again, um, I'm usually a software engineer at VMware currently taking family leave to be a full time dad. You can find me on Twitter @yehielk. You can find my blog rabbionrails.io and like Ben, I identify as an Orthodox Jew. Leon (02:15): Great. And just to circle around I'm Leon Adato, I'm a Head Geek at SolarWinds. Yes. That's my actual job title and SolarWinds is neither solar nor wind. It's a software vendor that makes monitoring stuff because naming things is apparently hard. You can find me on the Twitters as I like to say, because it horrifies my children @leonadato. You can also hear me pontificate about things, both technical and religious, on my blog adatosystems.com. And I also, for the trifecta, identify as an Orthodox Jew. And if you're scribbling any of this down, stop it, put your hands back on the steering wheel, pay attention to the road. Listen, because we're going to have these things in our show notes, along with all the other links and ideas that we're going to mention in the next little bit. So you don't have to write it down. We've done the writing for you. Um, now normally we dive into our topic, but because the topic is a book I'd like to go from shameless self promotion to shameless book promotion can one of you please tell me where people can get their hands on a copy of Torah && Tech. Yechiel (03:15): For sure. Well, you can buy the book at most retailers and Amazon, Barnes and Noble, Goodreads, nah Goodreads isn't a retailer. Um, pretty much anywhere where you can buy books. You can also read more about the book and about our newsletter on our website at Torahandtech.dev that's Torahandtech.dev. Leon (03:35): So diving in, I think one of the first questions, a lot of folks who were working in tech or religion have is what does it take to make a book? Like, just talk about the process of getting this book together, getting it online, selling it, editing it all the, you know, how was that process for you? Ben (03:53): It takes a lot of sleepless nights right now, Yechiel (03:55): For sure. So in all fairness, unlike other books where you sit and write it, like this book is a little different, it's sort of, it's a compilation of the year's worth of weekly newsletters. So the sleepless nights were spread out over a year of Thursday nights. When you realize a 10 o'clock "gosh, I didn't do the newsletter yet." Ben (04:14): So there, there was two things that we did when we took, we decided, okay, we have this year of newsletter content. We want to turn into a book. There were two things that we did almost the exact same time. We took all the content of the year's newsletters and put into one big Google doc, which you can imagine, Leon, it's like a bit of a messy document. And then we did the second thing, which was, we direct messaged you on Twitter and said, "how do we make a book?!" Those are the two things that we did once we had those. Yechiel (04:41): Yeah, because while we're on this subject, I do want to give a shout out the idea to actually put this in the book, came to me when I was helping Leon work on his book. Uh, "The Four Questions Every Monitoring Engineer Asks", or I did a bunch of that. Um, yeah. So over a year ago, Leon asked me to help him edit a book, which turned out to be just reading and telling Leon how awesome it was. Leon (05:02): You are my rabbinic sensitivity reader, which I know it sounds like I'm making a joke, but it really was. I am not a rabbi. Um, I've never been to Yeshiva and I was writing a book that was at least 50% Judaic content. And I wanted to make sure that I wasn't talking out of my rearend sometimes. So I needed somebody who was like, yeah, no, see that idea there? No, that's not a thing. Yeah. Yechiel (05:23): But like I said, I ended up just rubber stamping it because it was pretty good as, as it was you know, I forced myself to put comments just to justify the money you actually paid me for it, but it was good. Anyway, Ben (05:36): You sound like a city rabbinic kosher supervisor in Israel. Leon (05:40): Oh gosh. Wow. And some of you will get that joke. Yechiel (05:47): With the exception that this book was actually kosher, but yeah, but working on that book and also hearing the Technically Religious episode where you spoke about that book gave me the idea that, Hey, should maybe put this into a book. And I, I reached out to Ben about the idea and he was all for it too. So when it was time to actually do it, when we got through a year, um, we reached out to Leon. And if anyone is thinking of writing a book, I think Leon might be able to squeeze you into his busy schedule. Ben (06:12): Not through volunteering your time. Leon (06:13): Yeah. Right. No, no. I am. I mean, people who have been listening to this podcast know that, um, we are here for you, whoever, whoever the we is and whoever the, you are, we are here for you. So if that is something you want to know, I'm happy to talk to you about the process. Um, but I'm curious, did you, did you get an editor involved? Ben (06:31): I had a little bit experience putting together a book before I, when I was in, uh, working in the congregational Jewish world, both on campus in the synagogue. I put together a book when I was on campus and a particular book in the congregational world. And they were both again self published. And, uh, and I did everything. I edited my own, uh, texts. I made my own graphic design. I put together the manuscript I, I did from A to Z and this time around, I didn't want to do that again because I know that I'm not a good editor of my own content. And I know from experience the mistakes that I find and unlike something in the digital space, it is much harder to edit a mistake once it's printed and in people's bookshelves. And it's much harder to put out a version 1.01, exactly bug fixes are harder in hardcover or paperback copies. Leon (07:26): Really difficult. Ben (07:27): It's very difficult. Leon (07:28): So patching becomes a very literal process. Ben (07:31): Very little process, like print it out, another piece of paper and tape it onto the book. Uh, so this time around, I really want to make sure that we had people with us who could help us, who were not so, uh, I wanna say privileged to the text or who read it at such privilege readers as the ones who write it, the people who look at it with a more critical eye. And so we did hire, uh, people, uh, to both edit all the texts, uh, spelling, grammar, flow, style. And we actually work with somebody who specifically was not our rabbinic supervisor, Leon, somebody who didn't have extensive Jewish background or experience. Coz one of the goals of the book for us is to be accessible to those without that background. And so every time she raised a question, "what is that? What is this? How do I understand that." It was a great moment to inflect and think about, well, how do we make that better? And how do we make that more accessible? And how do we make that more understandable? So that was a critical part of the work she brought to it as well. Um, yeah, so we, and then we hired somebody to help us with graphic design and somebody to help us with the type scripting, uh, type scripting type scripting? The manuscript type setting type scripting. My mind has been too much in typescripts recently. Type setting. Like type of this book, Leon (08:51): It's a strongly typed book. Ben (08:53): It's a very strongly typed. Yes, indeed. It's got a method signature for every chapter. Uh, that is a, that was a bit of the process. And then of course they, every one of them, I mean, were offered invaluable help. Right? I think that that's true. Right? Yechiel. They all, they've made the book turn from a big, huge Google doc with a year's worth of newsletter content into something that actually could be printed and made sense and looked and looks presentable. Leon (09:23): So again, for people listening, thinking, Oh wait, no, you know, I haven't thought about making a book, but maybe that's a thing. So we're talking about, um, first of all, doing the work of the work, right? Writing the book in this case, you divided the work into 52, easy to digest pieces. Um, and just wrote a little bit of the book every week. Um, I want to remind everybody that if you write 10,000 words a day, you'll have a book. And if you write 2000 words a day, you'll have a book. And you write 50 words a day, you will have a book. Please do not think that there is some minimum requirement of word generation before you can have a book. Um, I, I'm a big believer that people who, who do writing should understand how powerful it is and share it. So that's the first piece. The second piece though, is that once you've done the work of the work and you have the book, um, you got an outside editor in this case, you got a fresh set of eyes to look at this and say, this makes no sense to me whatsoever. Um, can you clean that up? And that was your Canary in the coal mine, so to speak and also graphic design, which, um, is I think again for a lot of us, it's like, well, what do you mean? I just want words on a page and there's a cover, there's, you know, you know, art inside the book always helps to illustrate a point. You know, how, how involved was the graphic designer for all that? Yechiel (10:43): Yeah. In our case, there's no graphics in the inside the book, there's no pictures or anything or diagrams. Um, so it was just for the cover, I think, no, unless you're referring to the type setting, Ben (10:51): It was just the cover. The type setting was separate. That was a separate person to help us with that. But that also, by the way, people often don't think about those sorts of things. Like what style do you want the words to come out as? What are the, each font choice reflects a different sort of, it's almost like an interior designer for a book, you know, like you're trying to think of what kind of vibe you want to send with the fonts you choose. And then double for us on top of that was while the book is entirely, mostly in English, there are a few snippets in, in Hebrew, which are translated on the spot. So if you don't understand Hebrew. You don't have to be stumped by that. But then at the same time, the what about font and type for a non-English characters. And how do you present that in a primarily English book. These sorts of questions, which I don't think I definitely, I didn't think about before we started engaging in it and ends up being really a crucial part of it. Because if the presentation, the book isn't worthwhile, if someone doesn't enjoy holding the book and wants to read the book, they're not going to read the book and then all your efforts are essentially for naught. Leon (12:04): Right? And, and I'll underscore another point is that, first of all, just the types need consistency that chapter headings have to look the same all throughout the book and they can't look the same as subheadings and they can't look the same as whatever they should be similar. Like you said, you know, good interior design means that, uh, you know, there's a theme that I know when I go from one room to another room, it doesn't feel jarring, but at the same time, I know I'm in a different place. I'm looking at different things, but also something that people don't think about is, uh, electronic publishing, that it's not just about the printed book. It's also when you're, when you're doing an E publishing, those font choices are critically important to the conversion, into an ebook that if you get it wrong things, things don't lay out correctly anymore because the epub generator, whether you're talking about, um, Amazon's Kindle, uh, or, uh, Smashwords meat grinder or whatever it is really needs those font choices to be the same all the way through the book to know what it's doing. So having a typesetter who's aware of that and who can catch those little mistakes, say, I will tell you, it saves hours because I did it myself for the book. And it was probably the most labor intensive part of the entire book that I did because I didn't know what I was doing. Ben (13:24): You would you say it's more labor intensive than the work of the work of actually writing the book? Leon (13:28): Yeah, it was, it was, it was more, it was more error prone. I had to go back and redo the conversion to the ebook probably almost a hundred times before I finally was able to find my butt with both hands and, and get it done. So yeah, it's, it's really a big deal. Okay. So what else about the book creating process, um, was interesting to you or exciting to you or frustrating to you or whatever? You know, what stands out? Yechiel (13:57): I guess I will say don't come in with the expectation of like making a million dollars off of it. Um, Leon (14:05): Only half a million. Yechiel (14:07): Okay. Especially if you're self publishing, it's not an expensive process at all. Um, I think we got it under about $500. If we make that back, that'll be nice if we make a little more, um, that'll be even nicer, but yeah, I don't see this. Uh, I don't see us quitting our day jobs anytime soon over this. Leon (14:27): Uh, and I will second that, uh, yeah, The Four Questions has not, in fact, uh, supplemented my income to the point where it can cover my mortgage or even Starbucks and a year and a half later, uh, yeah, a year and a half later, it still hasn't paid for itself. So I it's a labor of love. The next question I have for you though, is we've talked about right, because you really have something you have to say. So what was that you had to say, what is the thing that you couldn't live without having this book around to put it into the world? Ben (14:59): I think it, for me, it's the same thing that the driving force behind the weekly newsletter, which is really the impetus for the book and the foundation of the book, which actually Leon, if I can be as audacious is also a bit of what your podcast is about, which is that the world of technology, the industry that we're in, despite what many might think is not a value neutral conversation is not a value neutral industry at that, that there is a need to have value driven conversations and ethics driven conversations in the work that we do day in and day out. And the newsletter, which really was, as I said, the foundation of the book and the book itself is our attempt to really put out that message through the authentic voices for us, which is through our traditions, through the tradition of Torah, their tradition of Judaism, but it could be in anyone's authentic voice, the same kind of idea, which is to engage in that value driven conversation. Yechiel (16:01): And the corollary to that. I think in the other direction, you know, there are some, you know, some voices in the religious side that view technology as a threat or, you know, something to be avoided or at least, you know, severely limited. Um, I think it's important for people to realize that technology just like anything else in the world is a tool, a tool that can be used for bad, but can be used for good. And it can be used to, you know, some people may feel threatened a bit, but on the other hand, it can be used to promote values of goodness and kindness and justice. And that's another point that, uh, that and the Torah && Tech, the double ampersand, which implies that both are needed Torah, you know, tech without Torah or values in general, um, can go very dangerously. But also Torah without tech is missing a way of expression. Leon (16:53): Right? I think that that one of the most powerful lessons that's come out of this podcast and also as I've been reading the book is, is that two way street that if you can accept, so let's say you're coming from a religious point of view. If you can accept that, um, Torah has relevance to technology, you then must accept that technology has relevance to Torah. And if on the other hand, you're coming at this from a technical point of view, and you're just kind of curious about, you know, how could you make that relevant to, you know, religion? Like what is that all about? If you accept that that technology has incredible relevance to religion, it helps not only as a message spreading technology, but also as a, you know, this is how you collect data and this is how you validate things. And this is how you, you know, all of those wonderful things that we as IT people do. And you say, this is valid toward, uh, a religious tradition. Then you must accept that the religious tradition can reflect back. Ben (17:50): You know, I often think about the moment of the printing press and what the printing press did as a technology to traditional communities like our community, like the Jewish community, what it did to it was not only just a print books, it radicalized the availability and accessibility of knowledge across communities and people, regardless of station life, regardless of, uh, you know, where they started from had with effort could have the ability to find a book and get the education to open that book and have access to storehouse of knowledge. And of course it began as a trickle when the printing press began, right? Because the amount of books were small, but then as years went by and the, the availability of books can greater and greater, I'll give you a great example of this is if you go to a lot of, uh, older synagogues from several hundred years ago in medieval Europe, and they're still around in Poland and Ukraine and Russia, you often find that their, the walls are covered with the prayers. And the reason why they're covered with the prayers because no one had initially had access to books. And so they would come into synagogue and they would need to know the words of the liturgy to say. And the only way they knew what words to say was by like literally going into three 60, turning around in the synagogue to follow the walls of the, of the prayers that were covered in them. And then the printing press happens. And suddenly over a period of time, a revolution occurred in, uh, in a democratic visitation of knowledge. And you could say a similar thing is happening and it's happened and is currently still happening in technology of today and what it's doing and how can we not have that double ampersand conversation of how it's impacting both Torah and how Torah is being impacted by it and how the two of them are in conversation with each other. Leon (19:47): And I can't help but think about, uh, so it's, uh, what is it now? Is it still June? I dunno. It's like the 327th day of March, as far as I can tell it's, uh, it's yeah. It's June, um, June, 2020. And, uh, so, you know, COVID is a thing that's still happening. And the joke is that in January, every yeshiva in America, every yeshiva across the world would be tell families if you have a television it's, you know, if you have technology, it's really not okay. You need to keep technology completely out of the hands of your, our students. We don't want their, their minds sullied by this technology. And by the end of February, every yeshiva on the planet was like, okay, so you just jump on your internet and go to Chrome and go to Google meet so that you can have your chevroota. The pivot to technology was like instantaneous. It was just Ben (20:38): Wish it was instantaneous. So, and I'll give you an example from our, our own lives. Uh, when our kids were in Israel, we're doing a remote learning in their schools, which was neither remote nor learning, but an attempt at doing remote learning, uh, initially was very chaotic. And the reason why it was so chaotic was a while our kids go to a state, uh, religious, uh, public school. So it's in the more modern end of the religious spectrum. It's not an ultra Orthodox public school. It's a, what might call a modern Orthodox public school. All of the educators in the public school that teach Judaic subjects come from the other side of the road for us, literally in where we live. And the other side of the road is an it's a beautiful city with wonderful people called Modi'in Illit and or Kiryat Sefer, and Kiryat Sefer doesn't have WhatsApp, doesn't have zoom, doesn't have Google meets. And so suddenly they're being told by the misrad hachinuch by the ministry of education, that they must do these classes over a technology. They don't even know they don't have computers in their, in their homes. How are they supposed to do this yet? They did. And they learned how, and suddenly after a very chaotic period of time, we have, you know, essentially charidi, uh, morot, charidi... Ultra Orthodox educators going and conducting, with professionalism, with like suave and knowing how to run a Zoom meeting with 40 Israeli kids and not be chaotic. But how do you get from A to Z? That was a bit of a tumultuous period, but to watch that happen in real time was quite amazing. Leon (22:22): I think we're at the point where people hopefully are interested in, but I want to identify who is this book for? Like, I could see that as I was sketching out the notes for this conversation, I thought, well, maybe it's for programmers. You know, who happened to be Jewish? Who are Judaism curious? Uh, maybe it's just for credit, you know, you needed credibility on Twitter. So you could say author in your Twitter profile. On the other hand, I could also see you writing this book for religious people who happen to be in technology, or are tech curious, or maybe it's just for your spouse to say, look, honey, this is what I've been doing with my evenings. Like what, who is this book for specifically? Who's your target audience? Yechiel (23:00): I just want to start off off the bat because it probably has to be said, this book is not intended to try to convert anyone to try to proselytize. Judaism specifically does not have a tradition of trying to proselytize people. And we're pretty adamant about that. We do not, not only are we not trying to proselytize you, we do not want you. We believe that, you know, God accepts everyone. God puts everyone in the world for a reason. If everyone was the same, it would be boring. Ben (23:27): Except my next door neighbor. Yechiel (23:28): Your next door neighbor might have to change. Um, but, but yeah, so this book is not trying to convert anyone. It was just, uh, presenting one point of view of many. Um, who did we write a for? Uh, I'll admit we started off for ourselves. Um, like the project are in tech. The weekly newsletter started as just like a small project for me and Ben to keep in touch, then ran off from like we used to, we used to be coworkers. We worked together at our first job and then Ben ran off to Israel, but that was one friendship I wasn't willing to let go so quickly. So, um, we started this project as a small collaboration to help us keep in touch, which solidly grew. And as it grew organically, we discovered on our own who our audience was. And it seems like the answer is - there's no one single answer. I mean, obviously like you said, you know, programmers with their religion, with an interest in religion or ethical conversations and religious people with an interest in tech, but also people who are completely not religious. Um, people from all ends of the spectrum, people are not technical. People are not religious. We've gotten feedback from all of them. And it seems like pretty much anyone who's interested and who believes, like Ben said that tech is not a value neutral, uh, space. And who believes that values, that these conversations around values have to take place, is the intended audience for this book and for the newsletter. Ben (24:58): Yeah. You know, it's, it's interesting how this we're finding well, the newsletter cause the newsletter's been around for a lot longer. Right. So how are finding the newsletter has impacted people. And then, and then as a addition to that, or an addendum to that as the book has been published and people are now getting a chance to sort of read the book, how it's impacting people. And just this evening, a few minutes before we had our engaged in this wonderful conversation together, I had one of my regular chats with one of my sets of aunts and uncles who live out in the great Northwest of America, the great Pacific Northwest. And they are not, uh, the most engaged couple in traditional religious Jewish life. And by not the most engaged, I mean, not engaged at all. And, uh, they bought the book, uh, and I think, and I asked them and I was correct. It was the first time they ever bought a book on Amazon and the Torah category in their entire adult lives, or, you know, lives in general from Amazon or any bookstore before the world of Amazon. And, uh, you know, I told, I told my uncle, you know, the next step is you have to actually open the book after you buy the book. He said, okay, fine. I'll get there eventually. But you know, the, you know, the idea that, that people are thinking, this is an interesting subject. And so he's, you know, he's far from this field as one can be he's in the medical profession, but the, but this such technology, right, it's pervasive and it's something a lot of people think about and they get, they get hit with it from media sources, from the news, whether it's talking about facial recognition or about, uh, tracking, uh, contact tracing of coronavirus patients, our government's authorizing tracking patients through smartphones. It was just a lot of that conversation happening, particularly in this moment and this time. So this book is piquing that curiosity, I think of folks who are just kind of like, even if they're not in tech, but are curious about, you know, some of those larger questions that circulate that are integrated in the, in the world of technology. Leon (27:05): Right? And, and I think that we've gotten to a point where every new technology that comes in, a lot of people are having an automatic reaction of, "am I okay with this?" Not just, can I use this? Do I understand this? Because I think for most people they've gotten past, or they never were at a point where technology threatened them or made them feel uncomfortable. It was just a state of being it's on their phone, it's on their, whatever it is, it's a tech, right. And whether we're talking about Tik Tok or contact tracing or password management or whatever, um, or Facebook, the question isn't, how do I use this? The question is, am I okay with this? Right. And how do I use this? There are lots and lots and lots of guides out there for how do I do this, but am I okay with this? There's not a lot of guides that speak to, should I be okay with this? And it's not an, it's not an automatic yes or no for all of humanity. Right? You have to know who you are. You have to know where your, where you set your boundaries and that helps you identify, are you going to be the kind of person who's okay with it? Yechiel (28:17): For sure. And this conversation is actually what Torah && Tech is about. I like saying that we don't offer a lot of answers in Torah && Tech but we hope to start to start having you question, or we hope to start these conversations. I have had people asking these questions and discussing them and seeing for themselves, what are they okay with? What are they, you know, what values do they bring to their work? And you know, what type of people do they want to bring? What type of personalities do they want to bring to their, to their work, to their technology. Ben (28:47): Our chapters typically end with questioning back to the reader, asking the reader what they think. And we don't do that. Just rhetorically. We are also interested in what they actually genuinely think. And we want this to be a conversation. And it's actually, I think, part and parcel to our style and to the tradition that we come from, which is to answer a question with a question and to try and engage the person in. I'm not going to tell you what to think, because a there's a multiplicity of possibilities of how one could think about this, but I want you to come to what your approach to it. I want to come your answer. And I'm curious what you think. You know, just speaking personally, I'm really grateful that I work in a place where I have a manager who tolerates me answering every one of his questions with another question, and he never gets annoyed and he is not Jewish in any way, shape or form an amazing guy from England. And I think I'm the first person he's had to work with, who nonstop, only answers his questions with questions. And I'm grateful that he loves it. And we engage in this great discourse together. But we do the same thing in our book. We always leave readers with questions more than answers. Cause it's the, what was the, I forget exactly who, but there was a scientist who credited his, Speaker 3 (30:03): It yeah. Isador [Isaac] Rabi. He was a Nobel prize winning physicist. Ben (30:08): Leon you're just the font of knowledge. Leon (30:10): I've quoted him before. And he said, he said, I use this in a talk. I gave actually in Tel Aviv. Yechiel (30:15): In fact, you use it in your book as well. Leon (30:18): Uh Oh, it is in my book. That's right. He says, you know, um, more than anything, my mother made me, made me a scientist. Uh, he said that, you know, every other kid in Brooklyn would come home and their parents would say so, did you learn anything? My mother, no, not my mother not my mother. What did you ask any good questions today? Ben (30:34): I, I I've heard that quote so many times, and yet I still say to my kids, every time they get home, what'd you learn today? It's like, I can't absorb it. Leon (30:42): Right. You'll get there. Ben (30:44): They'll get there a Nobel prize because of me, because I didn't ask that question, Yechiel (30:47): They'll get it in their own rights. Leon (30:49): Right. They'll earn their own way. So, but that does lead me to an interesting question, which is, um, what are some of the comments that you've gotten back if you, if you end every post weekly post, and now every chapter in the book with a question, what are some of the interesting feedbacks that you pieces of feedback you've gotten over time? Anything that stands out in your mind? Yechiel (31:09): Actually, one conversation that was pretty interesting started in, uh, uh, in response to one of the issues of the newsletter that was put out. Um, this was actually like most newsletters. Like there's I know there are, Torah like we choose like a thought from the Parasha related to tech or current events or whatever it is. This one I decided to have just like a stream of thought, the stream of consciousness, um, about, about the culpability of AI, artificial intelligence, and specifically people who write it. Um, so let's say if I program and an artificial intelligence and it goes ahead and does some damage, how responsible am I for the actions of this program that I wrote? And I did it in the, like starting the style of a Talmudic discussion. Um, there wasn't much in the way of answers, just like raise different possibilities, um, look at, you know, why, why it would apply, why it wouldn't apply. Um, it was more of a stream of consciousness. I really hoped it made sense when I fired it off. Um, but actually that one was the one who got the most comments back. People like actually engaged in that conversation. And they're like, you know, people raised different possibilities, different analogies that I had missed. Um, it was a really enjoyable conversation, Leon (32:26): Probably about a year and a half ago. I had a conversation on a different podcast, um, the on-premise podcast, uh, which is part of gestalt IT, and there, again, there'll be links in the show notes. And, uh, the conversation was about bringing your whole self to work, whether or not it's okay. Whether there are certain things about ourselves that we should just leave at home, you know, as, as some people say, you know, you know, if you've, if you've got this thing going on, leave it on the door, leave it at the door. And we talked about whether that was even possible. Um, and for me being part of that conversation, the, you know, the elephant, the kippah wearing tsitsus draped elephant in the room was my Judaism. Like, can I leave my religion at the door? And what does that even look like? And at what point does, does keeping a lid on it means suppressing essential, important parts of myself, Ben, to your point, you know, it's part of our tradition to answer questions with questions that is part of the way that we analyze ideas. It's part of the way that we debate concepts. And of course in it, we do that. How much of that can I leave to the side before I stopped being me at all and become either offended or suppressed, not depressed, but although it could be that too. So I guess this is a two part question one, are you able to bring your whole selves to your job right now? Have you always been able to do that? And what was it like working on a project where that was so fully true that doing Torah && Tech allowed you to be every ounce of the programmers that you are, and also every ounce of the Jews that you are. So, you know, again, have you always been able to do that and what was it like working on this book? Ben (34:12): So I I'll start, I guess. And I think that, uh, to answer that question, it's kind of, to me, it feels like a bit of walking on a tightrope and, uh, I do make an effort to bring my whole self to my work. And in some ways I'm grateful for the unique circumstances that I'm in, which is that I happen to work in an international company with a very large R&D office in Israel. And so everyone in all the other offices across the company have become, acculturated to, uh, well, Israel and Jews are not one and the same. That is true. That's a very important statement to make. And Israeli Jews are not the same as Jews from other parts of the world. That's also true and there's a great diversity, but nonetheless, it is people who live in places where there are no Jews at all. So who become acculturated to working with Jews. And so that's helpful. And, you know, and not only just Jews, right, Leon, but also kippah wearing Jews, you know, observant Jews in the Tel Aviv office. And so they get to interact with them and they come and visit here in the pre pre days before the crurrent days, they would spend time with that and, and be attuned to the sensitivity of kosher restaurants, things like that. So that's part a and part B is yes, that's all true, but you also don't want to be harping on it all the time and you don't want it, You have to always be sensitive a little bit of being mixed up SIM like a little bit of like, uh, yes. Being there, but also pulling back a little bit and, and making sure you don't take up all the space in the room and it's all about you and your uniquenesses and sort of your, your unique needs and sort of your, your, your unique perspectives, because it might come as a surprise, you know, especially, you know, somethings depending on how great your feeling about yourself, other people are also unique and they also have unique perspectives and they also have unique place that they're coming from, and they also want to contribute those unique things. Right. And so like leaving some space, leaving some oxygen in the room and, you know, and again, not to stereotype, definitely not to stereotype or to generalize, but sometimes we, as a people can take up a lot of the air in the room and to, and to let others have some of the air to breathe and to speak as important. Leon (36:35): My coworkers who are listening to this podcast are probably nodding. So, so ferociously that they're going to get, put a Crick in their neck. They require a neck brace after they're done Yechiel (36:46): I'm in a different situation. Of course, I work in the States and New York, um, and having been on the receiving end of workplace proselytization. And like I said, Jews specifically do not like proselytizing. I try not to have specific religious conversations at work other than with the few other religious Jewish coworkers I have. Um, of course when it comes to like things that will affect my work, I'll have those conversations up front, you know, things like Shabbat or kosher lunches or things like that. So, you know, I'll definitely speak up. And actually there's a whole chapter in the book. Um, your guide to working with your observant coworker, which I had a lot of fun writing. I wrote it when I switched teams and had to have all those conversations over again and decided that it would be helpful for others. Um, but conversations around that go beyond that. It's like the kind of conversations that we have in Torah and tech that I try not to bring up at work as much as possible. And in that sense, like you said, the newsletter and then the book we're away for me to express that part of myself, which I really enjoyed, Ben (37:49): You know, there's a larger conversation to be had here as well, that sort of transcends the workplace. So I just recall a couple of incidents where, uh, on the speaking circuit in conferences, and you would get some guidelines about what to say what not to say, how to, how to speak in the most successful ways. And all the advice overwhelmingly was incredibly on point was incredibly helpful and I think was, uh, necessary to make sure the space was maximally, welcoming, and accessible to a diversity of people from all backgrounds... Except when it comes to people with religious sensibilities. And I would actually add to that religious slash cultural sensibilities because, you know, coming again, uh, from Israel, uh, there's things like, so one of the guidelines to concretize, what I'm saying, uh, from one conference in particular was trying if you make a mistake or you're trying to say something that you should avoid something, don't use the oft-repeated term of like, God forbid, God forbid you should do that because there might people in the room who don't believe in God, and that could offend them to say, God forbid. And so whether one is a religious or not in Israel, that is one of most common expressions amongst everyone in the country. Even if the die hard, most ardent atheists will say, God forbid, it just it's part of the lexicon. It's just part of the cultural sort of dichotomy. So you're trying to get maximum welcoming as possible, but in doing so, you're not thinking about, or you're not at all elevating as part of the consideration, those people who come from either religious backgrounds or come from countries that are not Western European countries and, and how to think about that, how to actually make space. And, you know, I heard this by the way, from a colleague of mine, a previous former colleague of mine who comes from very different backgrounds, you know, from a Muslim background and she's an amazing person. And she often talks about that as well, about how, yes, maximally diverse places means there's maximum diverse or Western Europeans and, and, and, you know, Northeastern Americans. And what about everyone else in the world? Like from North Africa or from the middle East, or from Asia who are not Western Europeans or North Eastern Americans and, you know, what do you, what do you do about that and how do you, and how do you, uh, raise up the diversity and the ability for all people to come to this space, even if they're not, um, German or French or British. Leon (40:16): So this has been an amazing conversation. There's a lot more, I think we can go into with everything hope. Uh, hopefully I'll have a chance to have you back and talk about specific chapters, but before we wrap up, uh, one more opportunity for shameless book promotion, where again, now that we've heard about it and we are champing at the bit, and we can't live another minute without this book in our lives, where can we find it? Yechiel (40:37): Um, so yeah, so, like I said, in the beginning, um, you can buy it on Amazon and Barnes and Noble, uh, on your Kindle, on your Nook, on any, on most other retailers. Um, what I forgot the first time around was that if you do not live in North America or in a primarily English speaking country, a Book Repository, I'm told by Ben, is the go-to and it's on there too. Uh, we will have all those links in the show notes. Um, and of course you can also go to TorahandTech.Dev to order the book and also to sign up for the newsletter. So you can get a sneak preview of volume two, which will be coming out in about a half a year. Ben (41:13): Yes. Leon (41:14): Not only can you, you ought to, you should, Ben (41:17): You're encouraged to, and you get a ToraandTech.dev. You can find, uh, the table of contents. So you get a sense what's in the book and on Amazon and the other retailers you'll find sample chapters as well. So you can really get a fuller idea of what it's like. And that website as Yechiel mentioned his Book Depository, which if you're living anywhere in the world where English books are harder to come by, it's a great place to go to get your English books. You might not get them for a few months, but you can order them. And eventually they get shipped to you. Josh (41:50): Thanks for making time for us this week, to hear more of Technically Religious, visit our website, http://technicallyreligious.com, where you can find our other episodes, leave us ideas for future discussions and connect with us on social media. Leon (42:04): Ugh! We still need a tagline for this episode. Ben (42:06): Can we just go with "Buy our Book? Yechiel (42:08): I guess that works for me.

Here we go! It's another moment from the genius himself! It's June 29th, and it's an episode you don't want to miss!

It's June 26th. This week, Xbox Game Pass added great new titles. On console, check out investigative taxi-driving adventure Night Call, rogue-lite procedurally generated Streets of Rogue, and ninja action-platformer The Messenger. For both PC and Console, don’t miss sci-fi thriller Observation.   Need a little gaming motivation? Complete June Xbox Game Pass Quests before they disappear!  There are dozens but to name a few, earn 4 achievements in Minecraft Dungeons or have 5 distance traveled in The Long Dark. Check back for daily, weekly and monthly Quests on your console or Game Pass mobile app.      Thanks for listening and have a great weekend.

It's June 25th. Apex Legends is bringing the heat with a new Armed and Dangerous Limited Time Mode that’s all snipers, shotguns, and Evo Armor only, with a new mobile respawn beacon. Also in the Lost Treasure Collection Event are a ton of exciting changes to the game, with a crypto town takeover and lots of tweaks to legends and weapons.   Next, World of Warships: Legends has been invaded by the Warhammer 40K Universe. There are unique chaos and imperium commanders and battleships, in addition to a series of events to celebrate U.S. Independence Day.   Finally, Fortnite Chapter 2 Season 3 is here. The flooded island has been infested with dangerous sharks, but, latch onto one with a fishing rod and you’ve got a fun new way to get around. Get the new battle pass to instantly unlock the Fade and Ocean Outfits. Thanks for listening and we'll see you tomorrow.

It's June 24th. Coming up quickly, Tony Hawk’s Pro Skater 1 and 2 is launching September 4th, but players looking to drop-in early can pre-order and get access to the Warehouse Demo on August 14th. Players will get access to the first-ever level in Tony Hawk Pro Skater history and skate as the Birdman himself while completing incredible combos and trying to pull off The 900. Thanks for listening and we'll see you tomorrow.

It's June 23rd. There’s an all-new Crash Bandicoot game. Crash Bandicoot 4: It's About Time introduces heaps of new gameplay elements to the popular platforming franchise and is landing on Xbox One October 2nd. Finally, get to know the dark side of Minecraft in the new Nether Update. New biomes, mobs, and blocks heat up an already fiery dimension. Discover Netherite, a material stronger than diamond. Beware the Piglins and prepare to battle or barter. Avoid Hoglins or hunt them! Explore the Nether Wastes, Souls and Valleys, or the Crimson and Warped Forests. But don’t forget to craft a Respawn Anchor. Just in case. Thanks for listening and we'll see you tomorrow.

Today we look at the lack of specifics in the NHL's return to play plan vs the NBA and what that means for realistically returning to the ice. It's June, which is Pride Month across most of North America, so we look at what the NHL & Flyers have done (or haven't) so far. Rachel talks more about her involvement with the NYC Gay Hockey Association, how they've worked with NHL teams before, and how that might translate in Philadelphia. Then we wrap up the week with our Gritty Thing! Follow us on Twitter @LockedOnFlyers Links: New York City Gay Hockey Association celebrating Pride Month The Attic Youth Center INSIDE THE NUMBERS: Why the Flyers PK Improved - Bill Meltzer Gritty Things: May your fly as high as your dreams. Flyers Sunday Funnies Mascot Day Cha Cha Slide Support Us By Supporting Our Sponsors!  Manscaped Go to Manscaped.com and use code Locked On to get 20% Off and Free Shipping. Manscaped is #1 in men’s below the belt grooming and offers precision-engineered tools for your family jewels. Theragun Try Theragun RISK-FREE for THIRTY-DAYS. There is no substitute for the Theragun Gen FOUR - with an OLED screen, personalized Theragun app, and the quiet and POWER you need. Visit Theragun.com/LockedOn Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON,” and you’ll get $10 off your first order. Blinkist Right now, for a limited time Blinkist has a special offer just for our audience: Go to Blinkist.com/NBA try it FREE for 7 days AND save 25% off your new subscription. Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you.  Learn more about your ad choices. Visit megaphone.fm/adchoices

It's June and we should be full in the swing of baseball so this episode is a little baseball heavy. We start with our discussion on the ESPN 30 For 30, Long Gone Summer about the 1998 Home Run race. From there we go into our weekly update on the battle between Major League Baseball & the players on a 2020 season and then talk FSU Baseball. Don't worry guys we also diversify into our thoughts on the FSU Unity Walk, new NCAA regulations, the NBA, and also a little MMA. Join us!!!

It's June 17th which in 1994 just happen to be the greatest sports news day ever, Tony & Ronn break down all that happened on that day including the most infamous one...#OJSimpson #WhiteBronco chase #NBAFinals #Rockets #Knicks #StanleyCup #Rangers Also, this is what a coming together should look like; #OSU #MikeGundy #ChubaHubbard #NBA #DisneyWorld hotel tiers...Tony breaks down each of the hotels

It's June 2020 and there's a lot going on. In honor of Pride month and the Black Lives Matter movement, we chose a few movies by queer black filmmakers. As usual, we kick things off with a new movie (that would have been in theaters) that you can rent on demand today. Enjoy! IN THEATERS AKA YOUR LIVING ROOM The High Note - Annoyed that the lead is white but still a good time. THEME MOVIES Brother to Brother - Sweet, thought-provoking, and relevant. D.E.B.S. - A farcically good time! Pariah - It's all in what's not being said. The Paperboy - I wouldn't know where to start if I tried. And I tried. E-mail us at flickyeahpodcast@gmail.com, follow us on Twitter and Instagram @flickyeahcast, like us on facebook at facebook.com/flickyeahpodcast, and subscribe/write a review on iTunes! Intro music by Andre Kennedy. Like him on facebook and check him out on SoundCloud! ​ Peace, love, and movies.

It's June, which means it's time to start ramping up for the season with way-too-early Top 25 lists. We talk about the best one that came out this week, which just happens to be from 247Sports. Sean Fitz and Tyler Donohue talk about the Nittany Lions' No. 5 ranking and bring in 247Sports National Analyst Brandon Marcello to see why he had them higher than anyone on the list. The guys also take a couple recruiting questions and skim some recruiting notes as well. Follow the guys on Twitter: @seanfitz247 @TDsTake Learn more about your ad choices. Visit megaphone.fm/adchoices

It's June 12th. This week, Xbox Game Pass added new titles, including Warhammer 40k universe title Battlefleet Gothic Armada 2 for PC, and turn based mech-combat title Battletech for PC. On console, Xbox Game Pass added Kingdom Hearts 1.5 & 2.5 ReMix and Kingdom Hearts 2.8 Final Chapter Prologue for Console.   For both PC and Console, check out rogue-like dungeon defense game and same-day Xbox Game Pass launch Dungeon of the Endless, and procedurally generated sci-fi survival adventure No Man’s Sky.   Next, Xbox Game Pass Members get a free upgrade to The Elder Scrolls Online, which now includes the chapter Morrowind. Embark on a dangerous journey through legendary locales, from volcanic ashlands to mushroom-filled forests. Thanks for listening and have a great weekend.

It's June in #AnimalCrossing #NewHorizons and we're excited about all the new swimmies and growies on Leesh's Beaches! This week, we partake in some delicious hot topics before they become a Jacob's Flower scenario. Have you done a seated flourish yet? Also! Are you ready for Summer in the #PocketPod Discord? Join our Discord and share a photo of what "summer fun" means to you to win big in Scrooge McSquawkers Duck McMoneyBags' Summer Fun Photo Contest! ----------- Don't forget to follow us and subscribe to PocketPod in all the places!Twitter: @ThePocketPodInstagram: @ThePocketPodFacebook: /ThePocketPod/YouTube  |  Apple Podcasts  |  Google Play  |  StitcherPodbean  |  Spotify  |  iHeartRadio  |  Player.fm  |  RSS Also, you can follow our songs we sing playlists on Spotify:PocketPod Radio - Volume 1PocketPod Radio - Volume 2  

Hello, Music Lovers World Wide, It's June 11, 2020, I am Roberto Q. Ingram and you are listening to the Decisive Podcast Bi-Monthly Dj Mix & Interview Series I surely hope you are all doing the best you can to get through these challenging times. It is my pleasure to have on the program another female, whom I found to be a warm, funny, and witty young lady, Amsterdam based DJ & producer Claire Granlund. Amsterdam based DJ & producer Claire Granlund consumes frequencies from a wide plethora of genres, rhythms and sounds. She sequences records in her own deviating and adventurous flow referring to it as "dark scents with no fixed destination". This alludes to a sensation that can not be seen or touched but only experienced. In 2019 Claire took the plunge into modular synthesis and is currently working on an upcoming EP and a new collaborative project HRDNLVN which consists of a live performance. Previous DJ shows and venues include Sugar Factory, Radion, While her club sets centre around dub, breakbeats, acid and techno sounds, Claire will be exploring the wider spectrum of her musical fantasies on her bi-monthly show. Claire - Decisive Bi Monthly #1 Tracklist 01. Michelle Helene Mackenzie - Side A 02. Whodamanny - The Light of TCP. 03. Chapters - Ray Trace. 04. Lapalux - Voltaic Acid. 05. Global Electronic Network - Time Square Part I 06. Akasha System – Sunbreather 07. Apiento - Things You Do For Love 08. Ex-Terrestrial – Urth Man 09. Galaxian - External Observer 10. Minor Science - For Want of Gelt 11. Lee - Distant Drift 12. Ash Brown - Dimension Dub 13. Serena Butler - Ima (Xhe Iz A Tvue Drexciyan Mix) 14. Supreems - Close Your Eyes (And Feel) Artist Infos. https://www.facebook.com/claire.granlund.dj https://soundcloud.com/clairegranlund https://www.instagram.com/clairegranlund Decisive Infos. https://soundcloud.com/roberto-q-ingram https://www.decisiveseries.de https://www.facebook.com/robertoqingrammusic/

I'm back for Season 2 of Parlé. It's June 2020 and the new civil rights movement has started!  This is meant o be a resource of ideas but no the end all be all. Do your HOMEWORK! BLACK LIVES MATTER!https://www.youtube.com/watch?v=D93_gUyf9Oo&t=46shttps://blacklivesmatter.org/ 

It's June 11th. The latest chapter in The Elder Scrolls Online is now available. In Greymoor, you’ll continue the dark tale that began with the Harrowstorm DLC as an ancient supernatural threat rises from Blackreach. Next, Elite Dangerous has launched Fleet Carriers, which are massive mobile bases that can be kitted out with shipyards, markets, refueling stations and more. Fleet carriers are individually owned, and feature 16 landing pads for other players to dock at. They also feature a jump range of 500 light years so you may want to make friends with fleet carrier owners. We'll be back with more news tomorrow, thanks for listening.

It's June, and that means we're kicking off Siege Month* (*not featuring Under Siege, Under Siege 2: Dark Territory, or The Siege). We'e starting with Rio Bravo, a movie so good John Carpenter cites it as a influence on Assault on Precinct 13 , which makes no sense, because these movies are nothing alike. But we forgive John, because he made a good movie, and this is a good move, and everyone is happy.

It's June, which means it's time to talk NBA Draft -- even if the actual draft is months away. Ben reveals the top of his big board for the Wolves, although there is plenty of time for the board to be shuffled... Support Us By Supporting Our Sponsors!  Built Bar Built Bar is a protein bar that tastes like a candy bar. Go to builtbar.com and use promo code “LOCKEDON,” and you’ll get $10 off your first order. Blinkist Right now, for a limited time Blinkist has a special offer just for our audience: Go to Blinkist.com/NBA try it FREE for 7 days AND save 25% off your new subscription. Rock Auto Amazing selection. Reliably low prices. All the parts your car will ever need. Visit RockAuto.com and tell them Locked On sent you.  Learn more about your ad choices. Visit megaphone.fm/adchoices

It's June, and that means the tomatoes have officially started to go bonkers. Which makes you wonder...should you prune them? If so, how? Don't worry, I've got the answer to both of those questions in this episode! Need to see pictures or product links? Here's the sister post! --- Send in a voice message: https://anchor.fm/growyourownfood/message Support this podcast: https://anchor.fm/growyourownfood/support

It's June 10th. In case you missed it, several new games launched last week. For cycling fans there’s Tour de France 2020, your chance to break out from the peloton and claim your yellow jersey. With a realistic first-person camera and all 21 stages of the historic race, you can play solo, split-screen, or online. Also out is brand new indie platformer Skelattack, which will have you jump, slash, and flap your way to save the underworld. Thanks for listening and we'll see you tomorrow.

From the history of the the phrase to how to better enjoy the position, no matter what's between your legs, Kristen has information and advice to help you get the most out of 69ing. It's June 9th, what better day to talk about one of her favorite sex positions? Mentioned in the episode: Anne-Josèphe Théroigne - Female French Revolutionary who had an interesting life and coined the term soixant-neuf. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

How can brands stand out and drive incredible customer loyalty? This week on The Inbound Success Podcast, Katie Martell talks about what it means to find your "exceptional truth" as a brand, and why that should be the guide for everything you do as a marketer. As Katie says, "the only thing in the middle of the road, is roadkill," and brands that fail to speak their truth get lost in the crowd. In our conversation, we wade into the controversial waters of whether and when brands should speak out and take a stand, and how to do it in a way that keeps you tightly aligned with your customers. Highlights from my conversation with Katie include: Katie says it is the job of the marketer to understand what is happening in the world. Marketing controls brand perception, and brand perception influences whether someone will buy from you. If you're in marketing, you have to understand where your brand fits in the world of your buyer's identity. When you know what your buyers care about, you can align that with your brand values, and you have an opportunity to take a position that will strengthen your place in the market. Katie says that brands that don't take a position get lost in a crowded marketplace and are not a part of the conversation. By taking a stance about what you believe, you can change the conversation in your market and, in doing so, become a market leader. Katie says brands need to find "exceptional truths" - little kernels of truth that get buyers to stop, pause, and rethink the way they see the world. When you've created that seed of doubt, buyers are open. They're leaning in, they're listening to what else you have to say. And that is when marketing works at its best. That's when they're more receptive to your pitch. This takes knowing buyers so well that you know where they're misinformed or what they don't know or what they don't understand so that you can challenge that. This approach is based on the concepts outlined in the book The Challenger Sale, which is typically used in the sales world but has a lot of application to marketing. Marketers need to be confident to convince the organizations they work for that this type of challenge is the right approach. This can be hard because marketing is a "voyeuristic" profession - meaning that everyone can "see" marketing so they think they are an expert and know how it should be done. As a marketer coming into a new company, its important to determine what your exceptional truth is and then find ways of rolling that out across your marketing in a way that makes your brand unique and different. Resources from this episode: Visit Katie's website Follow Katie on Twitter Connect with Katie on LinkedIn Listen to the podcast to hear Katie's take on why it is so important for brands to find their exceptional truths, and how to use that in your marketing to gain a competitive edge. Transcript Kathleen Booth (Host): Welcome back to the Inbound Success Podcast. I'm your host Kathleen Booth. And this week, my guest is Katie Martell, who is an on demand communications strategist based out of Boston, Massachusetts. Welcome Katie. Katie Martell (Guest): Hi Kathleen. Thank you so much for having me. Katie and Kathleen recording this episode. Kathleen: I am excited to have you here. For everyone listening, I heard Katie speak at Marketing Profs B2B Marketing Forum in, what was that? September or October? October of 2019. Back in the days when we still went to conferences in person. And I was just so blown away. She gave such an amazing talk on Rabble Rousers and it really not only struck me for the content of the talk, but also, you were just an amazing speaker. We can have a separate conversation about that. But anyway, that's why I wanted to have you on and share some of your amazing wisdom with everyone who's listening. So I could go on and on about you. but before I go down too much of a tangent, I would love it if you would explain what an on-demand communication strategist is and what you do, and also a little bit of your background and how you wound up doing that. About Katie Martell Katie: I would love to, and I have to start by saying thank you for the kind words about that talk last year. So the title of that talk was something like "Market Like a Rabble Rouser" and it came from this fascination I have with the world of politics and persuasion mixed with what I do as a marketer. So I've been a marketer in the B2B realm for 11 years now. And what's been interesting is, I've been marketing to marketers for the majority of my career. And that was first at a B2B data services company. We were an early sponsor of the Marketing Profs event. That was a startup that I grew up to acquisition. And then it was a PR firm, an analyst from my own MarTech startups. So I've kind of lived multiple lives, worn many different hats, but always marketing in this world of B2B tech, and MarTech specifically. So I've been a student of marketing in a time when it's completely changing from what was the kind of capital M marketing that we've known it to be. And so this talk was just honestly, they had asked me what I wanted to talk about, which is a moment in time where you go, "Oh, that's a dangerous, that's a dangerous ask of me." And I was honest. I said, "Let's talk about what's happening in the world of misinformation, persuasion." I'm talking Russian trolls, I'm talking campaign interference. I'm talking all the stuff that, you know, you read on the headlines, on whatever news outlet you choose to follow. And let's talk about what marketers can learn from it. So I get up on stage. I give this talk. It went over a little bit of time because that's, hello, it's me. Well, people were absolutely polarized in the audience. We had half the room, a little more than half, I will say, who were like, "Yeah, we got the takeaway. This is great. Thanks so much." And the other half that I just think, I don't know what, didn't go across as well for many, because I presented a lot of information about Russian trolls and some of the exact campaign ads they used and it was pretty incendiary stuff, but that was the point. I was trying to get people riled up and hey, achievement unlocked. Kathleen: But I also think, isn't that polarized response just such a perfect reflection of why that talk was needed in the first place? Katie: I hope so. I was encouraging folks to really, you know, rouse the rabble, you know,? Create emotional responses, shake things up, and that's kind of what I did on stage. Kathleen: Well, and to be clear, just to interject, your talk was not an inherently political talk in the sense that you weren't taking sides, you were presenting facts, right? And people can take that and do with it what they want, but I just wanted to put that out there. Marketers need to pay attention to what is happening in the world Katie: Well, I appreciate it. And let the lesson and the takeaway here be that we need, as marketers, to pay attention to what's happening in the world. I mean, the world around us, look at this past week and today's date. I don't know if you're going to give the date here. It's June 1st. So we are coming off of a weekend of civil unrest, Black Lives Matter protests. It is a time where, if you check social media, you're bombarded with hashtag activism and names and everybody from brands to individuals getting involved in this current conversation. We as marketers should be watching this and learning. Kathleen: Yes. I mean, actually, it's interesting that we are having this conversation today because I literally, just this morning, was online on social media and I saw one person saying something about how you have to speak out and you have to make your positions known. And another person's literally saying "I'm not going to support businesses that don't say anything." It's interesting. There's so many different sides to what's happening right now, but it really doesn't matter what you believe about the current situation. The fact is that the world around us is going to make judgments and make personal buying decisions. And they could be different ones, person to person, but they're going to be made based upon what you do and or do not say right now, right. So if you're not paying attention as a marketer, you're not doing your job Katie: Because this is our job. It is our job. Marketing controls brand perception, right? Brand perception is the reality for consumers. They make a decision about us before they engage with us by the way we act through marketing. That's the kind of inherent "duh" that we know about our jobs, but what that means at a time like this and what it started to mean over the past, I would say, decade or so as the world of social movements, identity, and brands and corporate world they've started to intersect. And so what that now means is, if you're in marketing, you have to understand where your brand fits in the world of your buyer's identity, whether they believe in the Black Lives Matter movements, right? These kinds of areas that were kind of gray areas before of, we don't want to get political. It's not appropriate for every brand to have a comment on what's happening. For example, we're talking about the treatment of African American individuals in the US, if your brand happens to live values that embrace diversity and inclusion and have large representation from that community and you take steps to make sure that their employee experience is great and yada, yada, yada, you might as well leverage that in marketing. You might as well show the world that you're on the same side as the giant movement that's now building in States and cities around the world. My God, this is a great opportunity for marketers, which I know sounds dirty to say out loud, but it's absolutely a time to take advantage of the global zeitgeist right now, and be part of the conversation, be part of the narrative, earn trust. It might help you differentiate. It is a way of saying to the world, "This is where we play, this is what we believe, this is who we are as a brand" that may go well beyond what your product or your service does. That is an opportunity. Kathleen: I agree with you. This is such an interesting conversation. In the past year, I had a conversation about this with someone who I've always considered to be very much a professional mentor/idol/role model. I've come to realize as I've gotten to know this person better that they feel very strongly about keeping all politics, all commentary on social issues, completely out of business. And that is their personal belief. It has come into focus, I think, with this last election cycle, and we had a big debate where the person was saying companies should never post about politics. I personally don't believe that, nor do I think every company should post about politics. People will disagree with me and that's fine, but I think that it all comes back to really understanding your brand. And in this case, especially for privately held companies, brands are very inextricably interwoven with the person that owns the company. This is going to come right down to the owners of the company and what they personally believe in. There are some companies where the person that owns it is never going to talk about politics because that person, as an individual, doesn't talk about politics even in social settings. But then you have companies, and there's some examples I'd love to cite, like Penzeys Spices. They are a spice company out of the Midwest. I had discovered them years ago because I was looking for some really niche spices. I like to cook and I had followed them, and then I started seeing this stuff on Facebook and they come out really, really strongly. This is a long story, but I got into a really big debate with this person. And the person was saying, you are going to lose customers and that's not good for your business. And you're going to alienate people and that's not good for your business. And my feeling is, that might be fine. If you're somebody who believes that you want to live your beliefs and you want your business to live those beliefs, you may lose customers, but you will probably have the ones you keep drive tremendous loyalty and you may gain as much, if not more, than you lose. So, diatribe over. You're the guest, not me! Katie: Oh, please! I love your point of view. I'm honored to be here because I think you are just brilliant and I love your work. You hit on something really polarizing right now which works at multiple levels. It also kind of hearkens back to the fundamental truth that not all marketing advice is going to apply to every company. And I feel like that's an important disclaimer, because we tend in marketing to say, brands should do this, they shouldn't do that. It's really, to your point, what is right for your business, your customers, and most importantly, your goals. Now that spice company, I don't know them, but I guarantee their goal is not to be the spice for everyone. It sounds like they know exactly who their buyer is and they know exactly what that buyer wants from them. They want a spice company that stands for more than spice. Great. Not all car companies are going to be a car for everybody, right? Just like with Patagonia, right? If you're buying a jacket to go skiing and they have a set of brand values that they know aligns with the subset of the total market, but that subset will be inherently loyal to them because Patagonia is an example of a brand that's been consistent against their values. For years, they've always been kind of counterintuitively anti consumption. They sell retail products. They need to drive consumption. Remember that famous ad that was like, "Don't buy this jacket"? You don't know it. You have to Google it. And it's Patagonia saying "We cause too much waste in our industry. We build products that may cost you a little more, but they're sustainably made and we want you to wear them for longer. We're going to help you repair them. We're going to give you some tools to make sure that you can make sure you get the most out of them. They're longer lasting." These are brand values that the buyer can relate to because the buyer also shares those values. So this really isn't a new marketing problem. We like to think it is because of social media and hashtag activism and all the propaganda that's happening. But this really isn't old school marketing best practice. Know your buyer, know where you fit in their world. Bill Bernbach has a great quote that's like, "If you stand for nothing, you'll find some people for you and some people against you. And if you stand for nothing, you'll find nobody for you and nobody against you." Which is worse for a marketer? To be completely out of the conversation or to be clear about where you sit and stand and who you're intended for? I love old time radio. There's a great Sirius XM station about the radio shows from the era of when that was entertainment. Somebody had this quote in the old timey accent. They were like, "The only thing you find in the middle of the road is roadkill my dear." Right now, today, brands do not have to have a comment on who should be president. That is politics. That is up to the individual. We each have a right to vote. Stay out of it unless you're relating to the campaign or you're lobbying for a certain group. Honestly, we need to have a say about issues that matter for our buyers. That's it. If it doesn't matter to your buyers, it shouldn't matter to you and your marketing. If you're a founder, I'm going to kind of disagree with you on this, but if you're a founder trying to lever your organization for your own political, personal views, that's a mistake because not everyone in your company is going to agree with you. Just like not every one of your buyers is going to agree with you. You have to find middle ground. That's what this is about. When you canvas for a political campaign and you're going door to door for, I don't know, Bernie Sanders, you don't open the door and knock on the door and say, let me tell you why you're wrong about insert political candidate. You find common ground. You say, what do we share? What are we aligned on? And how do we then move forward together? It's not about polarizing. It's about recruiting people to see the world the way you do. And those people likely bring the same set of values that you do. Kathleen: To be clear, I should say because I probably didn't explain this, I'm not advocating that businesses come out and say "Vote for so and so." I'm more coming out and saying that the context that came up when I talked about it with somebody, was that there were things happening politically that impacted other issues, whether that's the environment or social issues, et cetera, there was like a trickle down. And there were businesses that at the time were coming out and standing for or against those environmental or social issues. That was what sparked the conversation. It's very interesting to me because the things that swim in my brain when I get into this conversation are, there is an increasing amount of data that started to come out, particularly with younger generations, that they are actually much more likely to buy from businesses that are willing to say what they stand for. Again, I'm not talking about politics, I'm talking broadly about things that you stand for. And I loved your statement about the only thing in the middle of the road is roadkill. Because you know, you look at social activism and business today and you see companies like Tom's shoes, which stand for something, and Patagonia, which stands for something. These businesses are doing very, very well, particularly amongst a younger demographic. And so I think part of it is knowing who you sell to, as you said. Part of it is also recognizing that over time, things are going to change as this younger demographic ages and people follow them, who knows? I don't know what will happen with the next generation, but today's 20 year olds are going to be the 30 and 40 year olds of tomorrow and the next decade, et cetera. And so as our customer populations age, their preferences come with them as they do. It reminds me of the conversation that I've had with people about niching down as a business. I used to own a marketing agency and agencies talk about this all the time. Should we be the agency for everyone? Or should we declare that we are serving this one niche? And the fear that everybody always has when you get into that conversation is the fear of having to say "no" and turn people away. What most data shows, and most people find when they do it, is that when you niche down, you actually thrive. You make more money because you really find the right fit customer and they have a higher perception of you. They stick with you longer, et cetera. And so, there's an echo of that going through my head as I listened to us talk about this. Understanding your brand promise Katie: Absolutely. And again, it comes back to branding basics. You have to know the promise that you're going to make to anyone. That's what brand is. Brand is a promise. When they engage with you, they want to know that they're going to get something that you've promised them. You don't have to take a stance around hot button issues. Stay away from hot button issues, unless you're ready for that, unless that's really core to your business and your values and live throughout the organization. There are many examples, from our history, of B2B companies that stand for something in their industry. This is where this needs to be applied to B2B. B2B listeners might be thinking, this doesn't apply to me because I sell, I don't know, refrigeration. And I'm here to tell you, there is, within the world of refrigeration, a company called Stirling Ultracold, that was kind of a smaller player within this world of refrigeration. They would sell to pharmaceutical companies, and we're talking commercial grade keeping stuff cold, right? That's the extent of my knowledge, but they are ultra low temperature freezers that companies need. This is a great example of a company in a world that we would think, what is controversial about this space? The way they were disrupting their own industry was just with this idea of sustainability and energy costs and carbon footprint -- these things that their product enabled companies to decrease. They saved something like 70% of energy costs. Energy and sustainability and carbon footprint was never a consideration point for this buyer before. They just didn't look at it along that list of criteria that they're making their decision against. It didn't matter. Suddenly, here's a company who comes forward with a great PR program, really strong thought leadership, a leader who says, "I believe we have a responsibility to have a smaller carbon footprint. And guess what? My products enable you to have it." It suddenly changed the entire perimeter of an industry. That is the exact same advice that you and I are preaching right now. Just take a stance in what you believe in your own market. That's how you're going to change the conversation in market. That's how you're going to find buyers that are aligned with you around this value that now matters, and in a broader sense, you know, to the world, but really in this industry. And that's how you're going to differentiate and earn that trust, is when you declare "Here's what we're about." And you do that with confidence, because that allows the buyer to look at you and say, "I know exactly what I'm signing up for." Change the conversation in your industry Kathleen: I love that. And it reminds me of a talk that I heard by April Dunford. Katie: Love April Dunford, high five. Kathleen: I heard it at HubSpot's Inbound conference. April Dunford is an expert on positioning and she gives this talk about the four different ways you can approach positioning for your business. And I don't remember the nickname she has for it, but the example that she gives for one of the ways is about changing the conversation. And she talks about Tesla and how before Tesla, the leader in the electric car market was the Prius. And the whole conversation in electric cars was about battery life. How long could you drive before you needed to recharge? You could substitute refrigeration, but the bottom line is that, as a new entrant, if you think about coming into an established market, you're not going to have the first mover advantage. You're not creating a category per se. So how do you catapult yourself to the head of that market? You do it by changing the conversation. And so she talks about how Tesla came in and totally changed the conversation by saying, "Yeah, whatever. Battery life. Of course, we all have battery life. It's really all about how sexy is the design and how fast does the car go?" And now, you see a completely different dialogue happening in electric cars. You see Tesla as a front runner. And you see a lot more electric car manufacturers focusing on design and speed because they made it sexy. And that's the new conversation. And it sounds like that's exactly the same thing this refrigeration company did. Finding your "exceptional truth" Katie: They had to. And this is really where I think, and I know I'm a little biased. I come from a communications background. I've seen the power of content marketing and PR and all of that working in tandem to lift up brands. I mean, I'm a startup girl at heart. When you can't be the loudest voice in the room and you can't be the dominant player of which, by the way, there's only one in every industry. So the majority are not dominant players. All of us need to figure out how to get more strategic with the way we leverage PR and content. I think we've fallen into a bit of a trap, and I'll use that word gingerly because of the rise of inbound marketing, because of the rise of the tools and tech that allow us to publish a lot of content. What we've sacrificed are the kernels of little ideas that we're using to seed the market. We've become really good at publishing education tips and best practices, which are great and necessary. This podcast is a great example of one. The issue is that we've lost sight of what creates movements, what creates change in people. It's that little kernel of truth. I call them exceptional truths that get people to stop, you know, pump the brakes and go, "Wait a minute. I've been thinking about things all wrong." And when you get a person, a human being to stop and kind of pause, you've got them, that's it. When you've created that seed of doubt, the way that they saw the world may not be that capital T, truth, they're open. They're leaning in, they're listening to what else you have to say. And that is when marketing works at its best. That's when they're more receptive to your pitch, to your ideas and your path forward, but it takes knowing the buyers so well that you know where they're misinformed or what they don't know or what they don't understand so that you can challenge that. This is drawing from, everyone knows, The Challenger Sale. Applying The Challenger Sale to marketing Kathleen: I was just going to say, I used to be in sales and in the sales world, this is The Challenger Sale. Katie: Yes. I don't know what happened. I mean, how can The Challenger Sale extend its way to marketing? Not to say that it hasn't, but you know, is that a puppy? Kathleen: Yes. I have two who are laying at my feet and every now and then they lift their heads up and say, "Wait, there's a world out there!" They're getting excited about The Challenger Sale. Katie: They probably are just as confused as I am as to why The Challenger Sale didn't work its way into the world of PR and content marketing. To me, we need to challenge the way the buyer sees the world. I think very few brands do that. Kathleen: It's very true. I have worked in sales before and when I was in that job, I read The Challenger Sale. I used that approach in sales and it made me very successful. And you're spot on. That has so much applicability in marketing. I owned an agency for 11 years and I worked with a lot of different companies and there is, in marketing, this lemmings syndrome where we see the lemmings running ahead of us and we want to follow them off the cliff. If they're doing it, it must be the right thing to do. And it extends from everything, from messaging and the way we talk about what we do, to things like brand colors. I used to do websites for attorneys and they all wanted forest green and maroon and these very stodgy, old attorney colors. And I remember I had one client and I was like, "Let's just do something crazy." And they were like, "But nobody else did that." And I was like, "Precisely." There's this inclination both amongst marketers and within the business world to play within the lines. And I think that does hurt us. There's a sea of sameness out there and it's the content we create, it's the colors on our websites, it's the way we message. It's, you know, "Hey, you should or should not talk about this in our industry. We don't talk about that so I'm not going to" and I really think that that has tied our hands behind our backs, Katie: I have a lot of empathy. I mean, I'm a Pisces. I'm gonna look at every situation from both sides. And it's empath to the Nth degree over here. But I do have a lot of empathy for the modern marketer. And this comes from being one, but also selling and marketing to them for 10 years. I've been on the megaphone side of MarTech vendors back in the day when there was a hundred of us, marketing solutions in a world of digital marketing that was now starting to shift. Don't forget, 10 years ago, we now had to be good at becoming top ranked on Google. We now had to start using social media to develop a two way dialogue. We then had to automate everything. Then we had to start measuring everything. Now we're trying to leverage AI. It has moved at such a pace. It all happened in nine years. It has moved at such a pace that the marketer, the poor beleaguered marketing ops person and lead gen new roles that are being created because of this ecosystem in MarTech have inherent uncertainty, an inherent doubt and inherent fear because thinking about it, you and I work, we do marketing for a living. This is our income. How are we going to support our families? This is more than a job and an industry, buyers and marketing. I always had this kind of point of view when I was marketing to marketers. The buyer is more than a director of marketing at an IT company. They are an individual who's just trying to figure it out. And a brand like a HubSpot who comes out right at the turning point of an industry in flux to say, we have 10 ways that you can do this better. And five tips for this and seven strategies for success in that, that brand is going to win. That fearful buyer who's like, I just need a job, and I need to keep ahead. The biggest fear for the marketing buyer is falling behind. If we fall behind, we're no longer relevant. If we're no longer relevant, guess what? There's some 23 year old who's going to come up and take our spot because they know Tik Tok. I'm being hyperbolic, but that's constantly on our minds. And so we have to have empathy for that marketer who's like, we are going to do the things that work and copy the things that work because they work and we need a win. It's really those organizations that can allow their marketing team to do what they do best. That means leave them alone. Let them understand the buyer and the market, the way that they're supposed to. The challenge of being a marketer Katie: Somebody else said to me that marketing is a very voyeuristic profession. Everyone can see it. Unlike finance, unlike R&D or engineering, or even sales, to an extent. Everyone can see marketing. Everyone in a business thinks that they're an expert in marketing because they see marketing all day. They see billboards. They see ads. They feel like they know the science and the practice of marketing. That creates a lot of pressure on the marketing team to kind of do whatever everyone else thinks they should be doing. So we have a department that's not only fearful of falling behind, but also facing pressure from the business to do things that may be counterintuitive to what marketing should do. To your point, the lawyers with the maroon versus doing something different. The telling of exceptional truths, the disruption, the rabble rousing, it works on teams that allow marketers to operate with confidence and hire marketers that are allowing them the space to push back and say, "No, this is what marketing does. Our job is to understand who the buyer is, what they need and why we're uniquely fit that market. And that may look different than what you expect, but that's why you hired me." If you're listening to this and you're young and you love marketing, but you're unsure of the path ahead, that's the strongest thing I think you can do is to hone this sense of what marketing does for business and the sense of confidence that you need to bring to every meeting. You almost have to defend your job at every go, but the more you do it, the more resilient you get, the better you get at it. Kathleen: Well, I think it also points to what you should look for in a place of work. I completely agree with everything you just said, and, and I don't often talk about where I work now, but I'm at this company Attila Security, which is in cybersecurity. I knew I had landed in the right place and I had this sense when I interviewed. When I got into the company and I met with the CEO and I presented him with my 90 day plan and strategy, this was about 30 days in, he said, "Yeah, just do it. I hired you because you know what you're doing", you know? "You don't need my permission." And I was like, "Wow, what a great feeling". When you're interviewing, that's a thing to really watch for and to dig into and to see if that's a trait that you're going to find amongst the leadership team of the company that you go and work for. Katie: I wonder how to ask that in an interview. I'm a startup girl who's just been at companies where inherently, there's no one to tell me what to do. What would you ask if you were interviewing? Kathleen: As somebody who hires a lot, I've always been a big believer in behavioral based interview questions. Those are basically, you don't ask people "What would you do?", you ask, "What did you do?" And you ask people to talk about actual experiences. So I would probably ask something along the lines of, you know and it depends on if it's a company that's had marketers before. I would say, "Tell me about a time when a prior head of marketing proposed something that you weren't sure about or didn't necessarily agree with, what did you do?" And if they haven't had marketers before, if it's a startup, I would probably ask them something about being at a prior company. Or I would say, "Tell me about a time the head of sales proposed something," or somebody else in the company presuming that there are other leaders. Because I think past behavior speaks better than hypotheticals. Everybody can come up with the right answer, hypothetically. For what it's worth, that's kind of the approach that I've taken, but some of it is also just a feeling that you get from talking with people. And I think that's something that you hone over time as you work in more places and you're exposed to more different types of people. Standing out in a world saturated with marketing content Kathleen: But one of the things I was thinking about as you were talking, you mentioned HubSpot and how they solve for something very specific at a time when it was a real need. And, it got me kind of circling back to a little bit of what we started with here, which is this need to tell exceptional truths and should companies go there? Should they not go there? One of the things that I started thinking about as you were talking is that the interesting unique moment that we live in right now is that content marketing has become so commonplace. And there are so many companies creating content that there is this saturation. There's just a lot out there. There's a lot of blogs. There's a lot of newsletters. There's a lot of video out there. We're all busy. Nobody has the time to read all of it. So how do you choose what you're going to consume? And this applies to anybody, any buyer out there has this dilemma whether they're actively searching for something or not. And it seems to me that one of the factors that's really affecting what works now in marketing is that one of the most effective ways to stand out amongst a very saturated world of content is to have a point of view. We've talked a lot about in the marketing world about authenticity, and a hot topic lately has been email newsletters and getting really real in your email newsletters and showing personality and individuality, even in company newsletters. And the reason that that's working so well, I believe, is because it is different. Just the fact that it's different and just the fact that it doesn't sound like everybody else, people gravitate to that. So I'd love to know kind of what you think about that. Katie: I a hundred percent agree. Mic drop because you said it yourself. This idea that everyone is a publisher, everyone can produce content - it makes it more important than ever to do what we were suggesting 20 minutes ago, which is to know exactly who you're talking to, what they value, the ways you share that value and just be confident that that is the niche that you have decided to own. You cannot be all things to all people. I'm hearkening back to my marketing undergraduate. This was a long time ago now. It's the one thing I learned. This is not new, right? We just have a proliferation of information now available to us. It makes it more important than ever to have not only a clear point of view, but first a very clear intended audience. You cannot be the solution, in your case, for all CIOs. You're the solution for all CIOs that are extremely risk averse or something. There's something about your buyers that you are really aligned to. Well, many companies fail to understand what that niche looks like and where that alignment happens. I have a newsletter. I call it the "World's best newsletter." I started it when I started consulting, frankly, honestly, truthfully as a way of reminding the world that I wasn't gone. I was leaving a startup at that time that I had co-founded and I was the public face of, and I needed a way to take that momentum and transfer it into my consulting, speaking, whatever it is that I do, practice. So I started a newsletter. I had no intentions with it. I had no best practices around it. I probably break every rule in the book. People love it. And what I do with it is what I've done from day one. I collect the things that hook my attention throughout the week, that I believe more people need to read, and I send it out weekly. And I say, "Here's what is important to me". I am a human being with other other interests outside of marketing. I'm a fierce advocate for feminism, and I'm a fierce advocate for human rights. And I have a documentary coming out about the intersection of marketing and social movements. And all of that is jam packed into this little newsletter, seven links and a quote of the week. It makes no sense. If you were to tell me, as a marketing consultant, it wouldn't make any sense. There's a lot of marketing stuff in there, but sometimes there's a really important New York Times cover story about racism in America. It works for me because people know what they want from me. It's neat. I have been really reticent to do that. It feels wrong. It goes against everything I'm taught as an email marketer, but you know what? It performs. It might be because it's real. I think it's because it's honestly what people want from me. I think that's really what matters. And they come back to it week after week because it serves that need and it's fresh. They don't get it from other people. Finding your unique brand voice Katie: If you're a business, trying to figure out what to send in your newsletter, think about that first. Just like a product and the way that you develop a product, look at the consideration set. What are you up against? What are the other emails looking like from your competitors or even others in the same general industry? Do something different. Maybe it's just doing it shorter. Maybe it's coming at it from a totally different angle, right? Content and thought leadership should be treated like product development. Not only is it something new and different, but it's like this muscle that you have to work on. You've gotta be really good at coming up with the processes to uncover those insights from inside the business to say, "This is what we believe, what we know." And then really, really good at delivering that in a fresh and new way. That's what makes the job of content fun and hard. But it's not what most people do. Most people opt for the easy ebook, the 10 tips, best practices. And then they wonder why isn't this performing? How to find your exceptional truth Kathleen: So true. So if somebody is listening and they're a marketer, who's come into a company and they're thinking about - and let's talk about startups because I think that's the best way to illustrate how this works. If you come into a startup as the first head of marketing, it is a green field, right? You get to shape the clay. If you're coming into an established company, that's a different story, but it's still, the challenge is still there. It's just how you navigate. It might be different. Putting on my hat as head of marketing at a startup, I'm coming in, it's the first time we're going to have a marketing strategy. If I wanted to come in and really mine the richness of what you talk about as exceptional truths, what is the playbook for doing that? Katie: Well, good luck finding a playbook. The place to start, in my mind, is to ask yourself the question, just like you would if you were starting a movement and activism, "What is the change that you want to see in market?" What is that end result that you're hoping to get people to switch? It could just be, you want them to choose you instead of a competitor. Great. So what does that mean? What belief do you need to shift? What misinformation do you have to correct? What new insight, to quote the Challenger model, do you have to bring to the table to get them to see the world a bit differently? I'll give you an example from HubSpot again, because I think HubSpot did this so well. And it's an example that we can all relate to. Your podcast. The name is a great example of the power of what they were able to do, how this came to market. I hate to say it, they were just a blogging, search engine optimization, social media, and eventually an email tool mixed into one. They were not the only player doing this at the time. However, they thought about this brilliantly. They needed people to see the way they wanted things to change. They were advocating for us to use these tools instead of cold calling, billboards, et cetera. The way that they got people to make that shift was to create a dichotomy or create an enemy. I actually presented on this at their conference two years ago, create an enemy. You can find it on their inbound library. And they saw the world in two ways. There's inbound and outbound. There's the new way forward, Mrs. Beleaguered marketer, who doesn't want to lose her job, the way that you're not going to fall to irrelevancy. And there's the old way that you're going to fall behind if you keep using it. They were extremely polarizing with this perspective. It was just one article that started all of this, right? They were like, "Here's the way forward. This inbound and outbound. One is good. One is bad. White, black, right? Devil, whatever it is." And 80% of the market was like, "Oh man, there's no way I'm going to go there." They were pissed because HubSpot is over here, challenging the existing status quo, the way they sell. 20% saw that and went, "Oh, you're right. Let's opt into this." And so HubSpot now of course built an entire movement around inbound marketing. It is a practice. It is a job title. It is a category in and of itself because they started with that kernel of what changes do we need to create. We need to figure out a way to get people to move from A to B, to go from what they think they know to what we want to advocate for. And then they brilliantly built a movement around it. And they did so with a ton of content ideas, a community of people that were proud to call themselves inbound marketers and this kind of repetitive, consistent muscle they use to push the movement forward, now extending years and a $125 million IPO and19,000 people at their conference. It just has ballooned because they were smart about this kernel of truth that they've never deviated from. Are you going to be the next HubSpot? No. This is right place, right time, right conditions and market. But, you do have to find and be willing to provoke, with purpose, the existing beliefs of buyers, and then be consistent about that. If you can do that, your startup is going to make a lot of noise. You're going to punch well above your weight. Even if you don't have the biggest budget, you're going to make waves and you have to be willing to do that or risk falling into irrelevance. Kathleen: It's a really incredible story, that story of HubSpot and it's certainly not the only one. You have Mark Benioff at Salesforce who famously picketed outside with a sign that had a big red X through the word software. And he similarly named the enemy and it was software and his solution was move to the cloud, software as a service. That is an approach that absolutely works. I would say to go out and read The Challenger Sale. So many sales people read it, but so few marketers do, and I love that you brought it up in this conversation. Kathleen's two questions Kathleen: We are going to run out of time soon so I want to make sure I ask you my questions. I could talk to you forever. My first question that I always ask my guests is of course, this podcast is all about inbound marketing, and is there a particular company or individual that you think is just a great example of how to do inbound marketing in today's world? Katie: I think Rand Fishkin and his work with Moz and now with SparkToro which he actually details really well in a book called Lost and Founder. It's a great book. If you're thinking of starting a company read this first. It may scare you away, but he always was the example for me of somebody who was again, challenging white hat versus black hat, giving away all the industry secrets to become a trusted industry resource, to ranked the highest, but it really builds trust in his company and him as an individual. And I think it's just his consistency, Whiteboard Fridays, he was writing five days a week. That's still the best example of consistent inbound marketing. Kathleen: You know, it's so funny because I could not agree with you more. He is somebody that I have followed really closely. I read his book. I read everything he does at SparkToro. I follow him religiously. And I have been very surprised. I think you might be the first person that has mentioned his name. I ask this question of every single guest and that has baffled me because I think he's amazing. So I'm really happy that you said that. Katie: He's also the world's nicest guy. We both spoke at the SpiceWorld conference in, I want to say, 2018. Both of us were speaking in the marketing track and I'm sitting here backstage fan girling because I love him. Who hasn't read his stuff? He comes off stage with the mustache. He's the nicest guy. He's just, you know, very down to earth. And I think that's the secret. He wrote this content to truly help others. And I think that genuine purpose behind the content is really what sets him apart. More people should have mentioned him. Kathleen: Yes. I agree. And maybe they will now because we'll turn them on to his stuff. All right. Second question. You mentioned earlier that the biggest fear of marketers is falling behind. And the second question I always ask everybody is exactly that. It's like every marketer I talk to says, they feel like they're drinking from a fire hose. There's too much to keep up with. So how do you personally stay up to date and keep yourself educated? Katie: 100% LinkedIn. I'm a huge advocate for using LinkedIn appropriately. I have a big following there, so I love it as a platform, but I also use it to consume a lot of best practices. I ask a lot of questions. I'm constantly looking through comments. It's become a resource that just, I find invaluable. It's a mess. Sometimes now people take advantage of LinkedIn to post some really nonsense stuff, but at the core of it, it's there. Can I give two answers? There's a lot of Slack communities that are being built around specific topic areas. I'm not in marketing, but I'm part of a great marketing operations Slack group that keeps me knowing what's going on. I work with a lot of MarTech vendors still as an amplifier now and a community evangelist. I need to know what's going on. And so even on that, in the practice, these Slack groups are hidden sources of insight. So if there's not a Slack group for your world, your community, build it, invite people. They will come. This is not field of dreams. They're desperate to connect, one-On-one, sometimes outside of the loud world that is LinkedIn. Kathleen: That group would not happen to be the MoPro's would it? Katie: No, but now I want to join that one. Kathleen: I'll send you a link. A guy I interviewed once for this podcast has a marketing operations Slack group that I am in. But I agree with you. I have a ton of Slack groups and there's only like, let's say, two or three of them that I'm religious about checking every day. They're just insanely valuable. But, love all of those suggestions. Again, I could talk to you all day long, but we're not going to do that because we both have other things we need to do. Great conversation. I'm sure people will have opinions, both ways, about what we said here today, but that's okay. That's why these conversations are important to have. If you listened and you disagree, tweet me. I would love to hear your perspective. This is all about learning and listening and I'd love to hear what more folks think about this. How to connect with Katie Kathleen: But Katie, if somebody wants to learn more about you or connect with you online, what is the best way for them to do that? Katie: They can Google me. I'm very, very, very Google-able. You can LinkedIn me. You can find my website. I'm just, I'm everywhere. Kathleen, congratulations on over 150 episodes of this. This is a service to the community and we are grateful for it and it's a lot of work to put these together. So thank you for doing what you do and thank you for having me, really. Kathleen: Well, I very much appreciate it. And I will put links to your personal website as well as your LinkedIn in the show notes. So head there if you want to connect with Katie, and she does produce some amazing stuff, so I highly recommend it. You know what to do next... Kathleen: If you're listening and you liked what you heard today, or you just felt like you learned something new, I would love it if you would leave the podcast a five star review on Apple podcasts, because that is how other people learn about the podcast. And finally, if you know somebody else who's doing amazing inbound marketing work, please tweet me @workmommywork, because I would love to make them my next guest. That's it for this week. Thank you so much, Katie. Katie: Thank you, Kathleen. Everyone take care.

It's June here in the States, time for cool tunes from the hottest podcast around. Too cheesy? Yah, maybe a bit. Enjoy this month's selections, especially the treat at the end. Track Listing: 1) Escalator Of Life - Robert Hazard 2) Just Too Easy - Romeo Void 3) Bond Medley with View To A Kill (Live 2011) - Duran Duran 4) Warm Leatherette - The Normal 5) Behind The Mask - Yellow Magic Orchestra 6) New Life (Live 1982) - Depeche Mode 7) Moments In Love - Art Of Noise 8) Problemes D'amour [Ah Ou Ah Version] - Alexander Robotnick 9) Lorelei - Cocteau Twins 10) Saved By Zero [Extended Version] - The Fixx 11) The World In Which We Live - Wang Chung 12) Rhythm Nation [Video Version] - Janet Jackson 13) America (Live 1985) - Prince 14) Let's Go All The Way [Extended Blix Mix] - Sly Fox 15) Mouth To Mouth [Landray Vocal Mix] - The Glove 16) Warm Leatherette

It's June, and that means the biggest next-gen game reveals are almost here! We talk about the delays in some of the planned events, and discuss our favorite foods while gaming too! Head to Generation Xbox for all the latest in Xbox Series X news, opinions, reviews, and more! Community Links: Website: https://generationxbox.com Email: mail@generationxbox.com Facebook: https://www.facebook.com/groups/725468307840683/ Mixer: https://mixer.com/The_Gaming_Hub Twitter: https://twitter.com/Generationx_box Discord: https://discord.gg/TgjEmdf Patreon: https://www.patreon.com/generationxbox

Black lives matter to Cryptid Currency, and they should matter to you as well. We interrupt your usual cryptid-filled feed to make a statement we feel passionately about. We refuse to stay silent, and we hope you will join us in trying to make active change.It's June. We are two queer creators, and we'd love to be talking about Pride Month. There is no better way to do that right now than to remember that the first pride was a riot, started by trans Black and Latina women. Their community is our community, and we need to stand with them like they have always stood with us. Resources & Information:https://blacklivesmatter.com/resources/https://blacklivesmatters.carrd.co/https://hollywoodlife.com/feature/black-lives-matter-resources-protesters-4085856/https://www.lindaedgecombe.com/blog/black-lives-matter-resources/https://countway.harvard.edu/news/black-lives-matter-antiracism-health-suggested-resourcesSome Places to Donate:https://blacklivesmatters.carrd.co/#otherhttps://www.communityjusticeexchange.org/nbfn-directoryhttps://secure.everyaction.com/zae4prEeKESHBy0MKXTIcQ2https://www.phillybailfund.org/https://chicagobond.org/We encourage you to keep having this conversation in our social media spaces - share links to petitions we can sign, resources we may have missed, and black creators we can support. 

Hello Randomers and Randomites. It's June now, the time when a persons mind turns to the upcoming football season. At least a few minds I guess. But with everything being up in the air still, no one's 100% sure of what the upcoming 2020 NFL season might bring. Be that as it may, that's not stopping us from doing some speculation! Rye joins me once again and we look over the current NFL and discuss if any teams have the possibilities of becoming a dynasty. AFC this week, NFC next week. FOOTBALL! Carnival of Randomness This episode was sponsored by Opsitnick & Associates. Lawyers and advocates for you, the people, for 40 years. Visit them on Facebook or their website

It's June. Half of the Year has left us. And to many, 2020 is "the worst year of their life" but I beg to differ. 2020 has given us a mirror, showing us who we truly are as individuals and as a whole. God is the Only constant. His Love never Fails. His Peace never goes extinct. It's never too late to surrender! --- Support this podcast: https://anchor.fm/refreshed-podcast/support

It's June 2020. What is going on? How do I feel about ongoing events? What could this mean for our future?   https://www.carolmaewhittick.com/

It's June 1st which means the co-workers of Beth, Big Joe, and Chris are going to open back up! Are they ready?

#TWIT80s. Episode #39. All the hits n' stiff that peaked on the charts "This Week In The 80s". From Frunkytown to the "Akron Sound". From Montreal with Gino Vannelli and Aldo Nova to a tribute to the rule-breakin' "Hit Radio, WLOL Minneapolis". PLUS - Did Japanese porn help Quincy Jones get some Grammy love? We'll revisit Tootie from "The Facts Of Life"'s Jermaine Jackson-inspired temper tantrum. My 2nd favorite Elton John song of all-time. The story of the short-lived 80s novelty, "My Toot Toot"... A whole lotta "Pretty In Pink", Frisco Jones quits his day job. Two superstar duets fail to impress and... What went wrong with George Michael? 2 hours of non-stop 80s music yappin'. And who DID invent "The Moonwalk?". A large piece of fruit may fall on your head. Holy crap. It's June! Thanks for listening! #TWIT80s.YouTube Playlist: https://bit.ly/2Wx0v9p

Its June 2020 already and no year has ever been as challenging as this one. One thing you need to know to thrive above these numerous external pressures is found in this episode...Listen and be motivated --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/Fongu-Tibui( aka FONGUH F/support

X Minus one, originally broadcast March 14, 1956, Tunnel Under the World. The ultimate experiment in mind control. It's June 15th today...and tomorrow...and tomorrow. Also Fibber McGee and Molly, originally broadcast March 14, 1956, McGee tries to get the Freeway diverted.

Its June 24, 1996 and WWF Raw #165 goes up against WCW Monday Nitro #41 in the battle of the Monday Night Wars! Jeremy Jacobowitz from Brunch Boys and Adam Welby re-review each to see who came out on top this week! Raw is all about the fall out from King of the Ring as Undertaker faces off against Stone Cold Steve Austin.  WCW is in Flair country as they prepare for war with The Outsiders, and a huge main event with Sting & Luger facing both The Steiners and Harlem Heat!

And now, Days of Thunder returns to your regularly scheduled programme. It's June 1998 and we're ready to salute some flags and cheer some grapplebois. On this week's show: *The results of the Inaugural Thundies are in! *What thread connects Reese and Michael Jordan? *Bret becomes "Bret" *An important adjudication on the Martial Arts Division As always, we’ll be back in two weeks for our next episode, and encourage people to watch the shows along with us and send us any thoughts or memories. You can drop us an email at either daysofthunderpod@gmail.com or wcwthunderpod@gmail.com. Please feel free to follow us on Twitter twitter.com/wcwthunderpod and continue the Thunder chat, or in our podcast thread on PWO You can also follow Dave twitter.com/thedaytodave or Lee twitter.com/malone_713 Special thanks to Keith Broni for the podcast art

And now, Days of Thunder returns to your regularly scheduled programme. It's June 1998 and we're ready to salute some flags and cheer some grapplebois. On this week's show: *The results of the Inaugural Thundies are in! *What thread connects Reese and Michael Jordan? *Bret becomes "Bret" *An important adjudication on the Martial Arts Division As always, we’ll be back in two weeks for our next episode, and encourage people to watch the shows along with us and send us any thoughts or memories. You can drop us an email at either daysofthunderpod@gmail.com or wcwthunderpod@gmail.com. Please feel free to follow us on Twitter twitter.com/wcwthunderpod and continue the Thunder chat, or in our podcast thread on PWO You can also follow Dave twitter.com/thedaytodave or Lee twitter.com/malone_713 Special thanks to Keith Broni for the podcast art

It's June of 1974 and Paul McCartney's Band on the Run is back at the #1 spot yet again - rocketed to the top of the Billboard Top 200 in America with each new single. While Paul credits much of the album's success to the instincts of Capitol executive Al Coury, it seemed Al's advice was equally valuable to another former Beatle at this time. Coury's next big win? Finally securing the missing tapes from John Lennon's Oldies But Moldies record from Phil Spector - recorded during John's so-called "lost weekend" in Los Angeles. With the Oldies tapes in hand and a renewed creative zeal, Lennon decided to return to the studio to write and record a collection of all-new material as his next big album project. Capitol's input was working out well for Lennon and McCartney, but George Harrison's disagreements with CEO Bhaskar Menon in recent years would finally drive the ex-Beatle to form his very own label: Dark Horse Records. Dark Horse, distributed by A&M, was George's chance to flex creative muscle with distance from the now-embattled Allen Klein and the increasingly defunct Apple Records. The former Beatles were on a hot streak of hits, and making big creative moves with an eye toward the end of their EMI commitments in the months to come... See acast.com/privacy for privacy and opt-out information.

Today's episode is a BEST OF episode, which is a replay of a previously aired episode.  Enjoy! FSFS #13 It's June 9th and the farm is in full production. As you heard last week a big part of that production comes from greens. Greens that are being cut and cut and cut. That's resulting in a lot of product that is being sold to restaurants, distributors, and farmers market customers. This week we talk about delivering that product to restaurant customers and how that day looks from harvest to delivery. We also talk a lot about crop planning. How do you know what to plant now so you have it harvest later, and how do you know that you will have a market to sell that product to later.   Listen to past episodes at https://www.paperpot.co/podcast Increase farm efficiency with the Paperpot Transplanter and Other Small Farm Equipment at https://www.paperpot.co/ Follow PaperpotCo on Instagram:http://bit.ly/2B45VKQ

Remember, today is the last day that FCCLA is selling blue chieftain glow bracelets for an extra 10 minutes for lunch. They're selling for $5 at the snack bar in the morning. Want to travel to Ireland? You can see Coach Dugan for information on the trip. It's June 9 through June 17 2020 (next year) to find more info, see room 421The homecoming dance is this Saturday October 5 starting at 8 pm and ending at 10. Theme is space jam so be sure to dress up!! SportsFor sports today, there is a Varsity track meet for select runners at OBU in shawnee starting at 4:05 and 4:25. WeatherAnd for the weather, were finally moving into fall with partly cloudy skies, a high of 72 and a low of 59 Have a great Sapulpa day!

I met up with Samantha Ronson at the Cannes Lions Festival of Creativity and we sat on the rooftop of the FQ Lounge overlooking the Bay of Cannes. Not a bad place to talk to one of the world's most interesting DJs. The audio is a little funky because we're outdoors but our expert producer was able to make it sound pretty good. Samantha shared some details of her personal life — famous family, famous relationships — and a lot about her journey as a musician. We almost managed to get into an argument about "woke culture" but unfortunately it turns out we pretty much agree. Side note: If you're in a creative business, you should definitely be attending Cannes Lions. It's June in the South of France, so how could you go wrong? https://www.canneslions.com Also make sure you check out https://www.thefemalequotient.com to learn about the great work they're doing to advance equality in corporate America. EDM.com Track of the Week: https://soundcloud.com/hip-hop/troy-unlimited-racks-feat-ardy-reapz

June 2019. Today we shift focus a little and shine a light on a bastion of the early tour scene. David Nadine "Team Verb" Anderson. David is a fan since Little Earthquakes and was one of the first people to have his own Tori Amos Website - A Dent in Tori's Ass, or as I call it ADITA. Today we sit down with him and find out what exactly makes him tick and what exactly makes his buildings tumble down. It's June 2019, and you're listening to Tour All Year.

It's June 19, 1957 and Nora "Lois" Coursey has just dropped off her 11 year old daughter at a birthday party in Englewood, CO. A woman at the party notes she forgot to pick up party napkins and Lois offers to go run an errand for the them. She walks out into her car and drives off, never to be seen by loved ones again. In the coming weeks Denver would find out about the secret life of the Courseys.

It's June! That means it's time to let you all know what went down at the annual Three Die Brawl! After that, our intrepid hosts finish their look at the now official accoutrements for modern Halflings. And, as usual, they finish the show with a wrap-up of their local league and a variety of questions and tournament announcements from listeners.

It's June, the perfect time for SPOOKS AND SCARES! This week The Boiz try to figure out if they could ever be convinced to stab their friend in the woods - when Michelle Driscoll brings on Slender: The Eight Pages. Slenderman haunts the whole internet but will it haunt The Boiz? Only one way to find out! Lux remembers the birth of Slenderman. Griffin gets lost in the music. Michelle looks back fondly on Breakin' Da Rules. Edited and Produced by Hailey Clement Intro and Outro Music by Matthew Morden Art by Brittany Metz

It's June 27th so the Dave Dynasty Show is wishing Dick the Bruiser a happy birthday! This tribute to Bruiser episode features a newly rediscoverd interview with Dick the Bruiser from WFBQ Indianapolis on July 10, 1988! Available on iHeart Radio, iTunes, Soundcloud, YouTube, GooglePlay, TuneIn, and Sticher You can follow the Dave Dynasty Show online at: WEBSITE: davedynasty.com PROWRESTLINGTEES: prowrestlingtees.com/thedavedynasty FACEBOOK: facebook.com/thedavedynasty TWITTER: twitter.com/thedavedynasty INSTAGRAM: instagram.com/the_davedynasty EMAIL: dave@davedynasty.com

Hello everyone ! Welcome to another Decisive Podcast Munich Edition episode #55. Its June 26,2019 is now here for you to listen, we have our resident dj Rob Rangelow Aka Jackmaster Rob. He provides cool dj mix which features his very own taste of melodic jacking club music with soul to keep you moving and grooving. JMR writes, For this mix, I’ve spent no time for doing a certain selection. Usually I do that, but this timeit was totally spontaneous and out of the moment. It’s about Chicago & Detroit, Jack , funky, raw & honest sounds. I’ve integrated the Pioneer RMX-1000 in this mix. Actually the first time in a recording session. I’ve programmed some Drumloops on the fly and manipulated some tracks here and there. Let me take you on a ride with sounds and tracks, that are created with love and passion. Open up the bottles and enjoy. New Decisive jingle awaits you (Roberto Ingram) Decisive Podcast Tracklist 01: RECKLESS ABANDONMENT - DEEP COLLISION 02: BOO WILLIAMS - MORTAL TRANCE 03: BOO WILLIAMS - MOVING RIVERS 04: RECLOOSE - CROSSTOWN 05: BENNIE RODRIGUES - MASTER FRENCH 06: KINK - STRINGS 07: VIN SOL - LIKE THIS 08: JACKMASTER ROB - LIVE BEATS 09: VIN SOL - BACK 2 SOMETHING 10: HARMONY FUNK - CAN’T LET YOU GO ( OVATOW RESHAPE ) 11: MIKE DUNN - GROOVIN 12: GESTAFFELEN - NIGHT FLOWING NORTH 13: ITALO JOHNSON - UNTITLED 14: UNDERGROUND ATTORNEY - NOTHING STAYS ( ATTORNEY MIX ) 15: ADONIS - NO WAY BACK 16: RON TRENT - DEEP IN THE STARS 17: HERMAN - PROTOTYPE 18: DAN CURTIN - OTHER 19: ROBERT HOOD - UNTITLED 1 20: ROBERT HOOD - PSYCHIC 21: MONOBOX - FILM 22: ROBERT HOOD - POLE POSITION 23: DJ HONESTY - LOITERING ( DJ DEEP REMIX ) 24: TODD SINES - CAN’T KEEP UP 25: JOHN TEJADA - PLANES AND TRAINS 26: MOODYMANN - LIVEINLA 1998 27: MOODYMANN - ON MY WAY HOME 28: THEO PARRISH - SWITCH TRACK 29: MOODYMANN - AMERIKA ( JACKMASTER ROB LIVE RESHAPE ) #detroit, #chicago, #music,#underground, #nightlife, #deephouse,#house, #techno ,#funky.

Hey, Hey!!  As you can tell by the title of today's episode we are talking all things goals today! It's June which means we are half way through the year and if you are anything like me, its be awhile since I looked at those goals I made on Jan 1st. Today I'm talking about the process I  took to reassess, check on the progress and make a game plan for the rest of the year.  I also want to mention that this will be the last episode of Season 1... see you guys in September!! 

It's June 25, and that means we're exactly halfway to Christmas! The occasion has come to be known as Leon Day, but nobody's really sure how that all got started. But one thing's for sure: many crafters recognize it as the day to get started on their Christmas crafting. In this episode, I get some insight from Holly, a crafter from Missouri. We also hear from Mary in Ireland, who shares some of her memories about celebrating "halfway to Christmas." Also, just like last year, this summer episode also includes a midyear check-in and special announcements about the upcoming season of Christmas Past. You'll definitely want to check it out, because 2019 is going to be the biggest and best season yet! For even more info about Leon Day, check out this article I recently wrote for All Things Christmas. Mentioned in this episode Christmas Clatter Christmas Book Review Can't Wait for Christmas Great Dickens Christmas Fair Music in this episode “Comfort and Joy”— Philip Wesley, via Feels Like Christmas "Golden Hour" — Podington Bear, via Free Music Archive "Wish Background" — Kevin MacLeod, via Incompetech Rate and review Christmas Past on Apple Podcasts, and I'll send you an official Christmas Past sticker and a handwritten Christmas card to say thanks!

Greetings!! It's June and Steve is back after damn near two and a half months of laying on a beach in Bermuda. If only that was true. Our glorious host (yes, I was paid to say that), has had a couple months full of illness but has climbed out of the sick bed heroically (yes, I was paid to say that) for a baseball update. In this episode, we get updates on all Steve's teams, a bunch of trades he's made, and what you can do to either increase your lead or catch up to the leaders in your league. Steve get's all realpolitik on how to crush the bottom teams and how to injure the top teams in order to get your team into the money. Players to target, players to sell high, and players to avoid totally (yes, I'm looking at you, Joey Votto). Please email us at avgjoesfantasy@yahoo.com with trade questions or if you're just looking for advice on how to salvage your season. Also, we do have a Twitter feed that we seldom use. Would that be helpful? Let us know and if we get some feedback, we'll make sure to engage the account. Thank you again and apologies to all the Joe's for the prolonged absense. Average Joe's out!

It's Christmas, Year 2024. Wait, no it's not. It's June 3rd! Or, it was when we recorded the first ever episode of the Absent Minded Podcast. In this new show from the minds of Andrew Crandell, Travis Stockton and Ethan Newbolt, we fumble through the video game and entertainment news of the week and share our thoughts about what we expect from E3 2019. Join us as we talk about the latest Death Stranding trailer, the Oculus Quest VR headset, what crazy stuff Microsoft has up its sleeves, and much more. --- Send in a voice message: https://anchor.fm/absentminded/message

It's June, and I've had a flood of pattern releases, with three more to come this month! Catch up on all the knitting with me and find out why people in Senegal pay a fortune for fancy sheep.  Visit kinoknits.com/067/ for full show notes and pictures. Recorded Thursday, June 13, 2019.

It's June and we're back with another Lil' Spookies Mailbag Edition from Al, the ghost pelican. He dropped in and delivered more first-hand ghost stories from our listeners. EEK! Follow us on Instagram @ghostingaroundpodcast Follow us on Facebook and on Twitter (@ghostingpod) Support us on: Patreon.com/GhostingAroundPodcast Boo-tastic Tees and more: TeeSpring.com/stores/GhostingAround Logo by Emily Anne -Follow her on Instagram @EmilyAnneTattoo Fun survey: http://survey.libsyn.com/ghostingaround