Podcasts about from grassroots

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Best podcasts about from grassroots

Latest podcast episodes about from grassroots

Traction
The Rise of AI-Powered Fintech with Roy Luo of ICONIQ Growth

Traction

Play Episode Listen Later May 21, 2025 60:48


The venture capital landscape is evolving fast, and founders who don't adapt will be left behind. Roy Luo, General Partner at ICONIQ Growth, shares insights on the shifting dynamics of startup funding and what it takes to scale in 2025. With investments in companies like Figma, Canva and Ramp, Roy breaks down key trends in fintech, AI-driven business models and the future of venture capital.Specifically, Roy discusses: (06:46) TCV provided key lessons in investing, founder relations and tech disruption.(11:25) How AI is transforming startups and the VC landscape.(17:00) How to evaluate product-market fit beyond just revenue metrics.(24:45) The importance of strong investor-founder alignment in building long-term partnerships.(37:44) Buyer pain points and trends guide investment decisions.(41:03) Lessons from high-growth investments like Ramp and FloQwcast.(53:04) The characteristics of successful startups and the importance of founder-market fit.(57:06) How identity and anti-fraud solutions are shaping the next wave of fintech.Resources Mentioned:Roy Luohttps://www.linkedin.com/in/roybluo/ICONIQ Growth | LinkedInhttps://www.linkedin.com/company/iconiq-capital-llc/ICONIQ Growth | Websitehttps://www.iconiqcapital.com/growthThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#VentureCapital #StartupFunding #Fintech #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Traction
Using AI To Scale Smarter: Marketplace Strategy with Brian Rothenberg, defy.vc

Traction

Play Episode Listen Later May 7, 2025 42:28


Is generative AI rewriting the rules for how startups scale, hire and grow? In this episode, Brian Rothenberg, Partner at Defy.vc, explores how the resurgence of the Bay Area, the rise of generative AI and the future of marketplaces are reshaping the startup landscape. We revisit Brian's 2017 talk on scaling marketplaces and analyze which lessons still hold true. Specifically, Brian discusses:(02:54) Why defy backs early-stage founders with a strong operator mindset.(03:59) How the Bay Area has re-emerged as the epicenter of AI-driven innovation.(09:15) Applying AI to the most constrained side of a marketplace can unlock major growth.(12:37) Training-wheel tools can help onboard more users to AI in a business-friendly way.(15:46) Generative AI can likely handle 80–90% of tasks that once needed large teams.(20:11) AI performance may shift ratings to simple yes-or-no outcomes.(25:40) Verified identities could help filter fake content as trust declines.(31:55) AI may shift roles but will likely create new kinds of jobs.(35:00) Data privacy concerns are fueling cautious AI adoption and enterprise solutions.(40:42) Outcome-based pricing is overtaking traditional per-seat SaaS models.Resources Mentioned:Brian Rothenberghttps://www.linkedin.com/in/brianrothenberg/Defy.vc | LinkedInhttps://www.linkedin.com/company/defy-vc/defy.vc | Websitehttps://defy.vc/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#StartupGrowth #VentureCapital #Entrepreneurship #OutcomeBasedPricing #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Traction
Turning a Blog into a Multi-Million-Dollar Business with Alex Theuma of SaaStock

Traction

Play Episode Listen Later Apr 30, 2025 53:57


Building a thriving SaaS community isn't just about content — it's about creating real, in-person connections that people keep coming back to. Alex Theuma, Founder of SaaStock, shares how he transformed a simple blog into one of the most influential SaaS conferences in the world. He unpacks the highs and lows of scaling a global event, from bootstrapping early growth to navigating expansion challenges.Specifically, Alex discusses:(05:02) Turning a simple blog into a SaaS community.(10:51)A SaaS community grew through blogs, emails and newsletters before events.(15:20) The biggest challenges and lessons from launching the first SaaStock conference.(22:28) The name SaaStock was inspired by Woodstock and came together instantly.(30:34) The risks and rewards of bootstrapping versus raising strategic capital.(33:56) How expanding too quickly nearly derailed SaaStock's growth.(40:41) A strategic pivot to virtual events positioned the conference as an industry leader.(44:51) The SaaSop Founder Membership unites 70 CEOs through meetups and retreats.(49:45) The power of in-person meetups for fostering engaged communities.(51:48) A decade in, the vision for SaaStock is to 10x its impact and growth.Resources Mentioned:Alex Theumahttps://www.linkedin.com/in/alextheuma/SaaStock | LinkedInhttps://www.linkedin.com/company/saastock/SaaStock | Websitehttps://www.saastock.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#SaaS #CommunityBuilding #B2BEvents #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Traction
Scaling Past $100 Million With Speed and Precision with Dan Rogers of LaunchDarkly

Traction

Play Episode Listen Later Apr 16, 2025 57:41


Scaling a company requires more than just great ideas — it demands execution, urgency and adaptability. In this episode, Dan Rogers, CEO of LaunchDarkly, shares how he has built high-performance teams and driven sustained success, drawing from his experience leading growth at Microsoft, Amazon, Salesforce and ServiceNow.Specifically, Dan covers:(03:24) Dan's passion for technology led to an early start and a journey to Silicon Valley.(06:01) Why owning a number early in a career builds strong leadership skills.(11:28) Technical audiences want guidance, not marketing — stay product-focused.(25:25) Why customer insights should shape business decisions, not pre-set playbooks.(27:19) The role of execution in validating strategy and driving competitive advantage.(30:33) Competition is a sign of success — embrace it as part of growth.(37:45) AI application releases need control; rolling back and adjusting prompts is essential.(43:04) The importance of maintaining innovation speed while ensuring software reliability.(47:50) How feature flagging and controlled rollouts help companies move fast without breaking things.(51:49) Longevity in business requires discipline — prioritize fitness, diet and personal time with the same intensity as work.Resources Mentioned:Dan Rogershttps://www.linkedin.com/in/dan-rogers-a1717a/LaunchDarkly | LinkedInhttps://www.linkedin.com/company/launchdarkly/LaunchDarkly | Websitehttps://www.launchdarkly.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#Leadership #StartupGrowth #SoftwareDevelopment #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Traction
Why the Future Belongs to Agentic AI with Daniel Saks, Landbase

Traction

Play Episode Listen Later Apr 2, 2025 40:43


The companies that win the next decade won't just adopt AI — they'll redesign how work gets done from the ground up. Daniel Saks, CEO and Co-Founder of Landbase, returns to share lessons learned from scaling two companies across two major technology waves. Daniel explores how the path from SaaS to agentic AI is not just a shift in tools, but a complete rethinking of how businesses operate, compete and grow.Specifically, Daniel discusses:(03:35) Daniel had early conviction in SaaS and saw it reshape business.(07:48) How his approach today targets SMBs, and not enterprises.(10:04) The intense competition in AI and how Landbase differentiates through deep talent, data, and execution.(16:34) Why the infrastructure war in AI mirrors the early cloud era.(19:53) AI can replace outdated service-based businesses.(21:24) “Reclaim your day” reflects Landbase's mission to let humans focus on creative, high-value work.(23:39) Why value creation and timing still win deals — regardless of the tech wave.(28:41) Relevance beats personalization in outbound.(30:36) Why “move fast and break things” doesn't work in a world demanding trust, values and governance.(36:26) AI will run on autopilot — with humans in control.Resources Mentioned:Daniel Sakshttps://www.linkedin.com/in/danielsaks/Landbase | LinkedInhttps://www.linkedin.com/company/landbase/Landbase | Websitehttps://www.landbase.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#AgenticAI #SaaS #ArtificialIntelligence #DataDriven #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Traction
$5B in Venture Deals: What Founders Need To Know with Nick Washburn of Intel Capital

Traction

Play Episode Listen Later Mar 19, 2025 86:27


Venture capital isn't just about funding — it's about making the right bets at the right time. Nick Washburn, Senior Managing Director of Intel Capital, shares insights on founder-investor dynamics, venture capital strategies and the evolving landscape of AI-driven business models. Specifically, Nick discusses:(03:34) The move from law to venture capital.(10:46) Companies are bought, not sold — startups must plan ahead for acquisition.(15:47) Product-market fit sparks growth, but scaling is the real test.(19:55) Investing without deep market knowledge leads to failure.(26:01) Data pipeline optimization is costly but crucial.(33:20) AI growth looks impressive, but true revenue quality is uncertain.(44:13) The last mile — packaging, experience and distribution — matters most.(56:19) There's no single playbook — success depends on product and buyers.(01:23:59) Building genuine investor relationships starts with patience and an open mind. Resources Mentioned:Nick Washburnhttps://www.linkedin.com/in/nick-washburn-32216226/Intel Capitalhttps://www.linkedin.com/company/intelcapital/National Venture Capital Associationhttps://nvca.orgKauffman Fellows Programhttps://www.kauffmanfellows.orgIntel Capitalhttps://www.intelcapital.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#VentureCapital #Entrepreneurship #CloudInfrastructure #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Traction
The Rise of AI-Native Companies and Product Leadership with SC Moatti of Mighty Capital

Traction

Play Episode Listen Later Mar 5, 2025 41:55


The most valuable asset in business today isn't technology — it's data. Those who control it, refine it and protect it will dominate their industries. SC Moatti, Managing Partner of Mighty Capital, shares insights on the evolving role of product managers, the impact of AI on product development and how businesses can leverage data to drive innovation and market leadership.Specifically, SC discusses:(2:50) Mighty Capital invests in top startups and connects them with 500,000 product managers.(5:08) Most waves of innovation, from the mobile era to AI and Web3, start with the same type of problem.(10:25) AI is reshaping patents and copyright laws, but machines will never own intellectual property.(11:58) Are we at a Napster moment with AI and how will it reshape business models?(16:04) Product managers will use AI agents to streamline work and decision-making.(20:05) Why product managers are now at the center of the data revolution.(24:17 The future of onboarding and why the best experience may require no onboarding at all.(32:15) The risks and opportunities AI presents in intellectual property, ownership and industry disruption.(37:08) The rising trend of AI-native companies and their capital-efficient business models.(40:12) The future of product managers is changing fast, with more growth ahead.Resources Mentioned: SC Moatti -https://www.linkedin.com/in/scmoatti/Mighty Capital | LinkedIn -https://www.linkedin.com/company/mighty-capital/Mighty Capital | Website -https://mighty.capitalProducts That Count -https://www.productsthatcount.orgAmplitude -https://amplitude.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ProductManagement #TechInnovation #DataDriven #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Traction
The Wealth Ladder: Unlocking Financial Freedom with Scott D. Clary

Traction

Play Episode Listen Later Feb 19, 2025 87:07


Building wealth isn't just about working harder — it's about working smarter. In this episode, Scott D. Clary, Founder and Host of Success Story Podcast, shares his journey in entrepreneurship, personal branding and wealth creation. He explains how building a personal brand can serve as a competitive advantage in an era where AI is reshaping industries and commoditizing work. With a social media following of over 1.7 million and an extensive email subscriber base, Scott breaks down the frameworks that helped him scale his influence and business.Specifically, Scott discusses:(04:09) A personal brand is a product — built on your ideas, experiences and expertise.(06:48) Shift from stability to agency for financial freedom.(16:07) Video content fuels organic growth and audience trust.(19:27) Niche content builds stronger, more engaged communities.(26:52) Mastery comes from repetition — put in the reps, learn and refine over time.(36:50) The best entrepreneurs solve niche problems they've lived and understand deeply.(41:00) Wealth grows in four stages: job, freelance, product and system.(50:26) Growth starts with questioning everything, even yourself.(01:24:49) Reverse engineer success by studying those who've done it. Resources Mentioned:Scott D. Clary -https://www.linkedin.com/in/scottdclary/Success Story Podcast | LinkedIn -https://www.linkedin.com/company/success-story-podcast/Success Story Podcast | Website -https://www.successstorypodcast.com/Personal.ai -https://www.personal.ai/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#Entrepreneurship #WealthCreation #ContentStrategy #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Traction
From Zero to $180 Million in 6 Years by Turning Customers Into Influencers with Joseph Thompson, Kits.com

Traction

Play Episode Listen Later Feb 5, 2025 45:15


Building a lasting brand in a rapidly changing digital world requires adaptability, strong insights and an authentic customer connection. Joseph Thompson, Co-Founder and COO of Kits.com, shares insights on building and scaling brands in the evolving digital landscape. As one of the earliest speakers at Traction in 2015, he reflects on how branding strategies have changed over the years and what remains fundamental for success.Specifically, Joseph discusses:(02:24) How branding strategies have evolved over the last decade and what remains essential.(03:31) The role of powerful insights in shaping successful brands.(04:07) The impact of social media's rapid monetization on brand building.(06:05) Why brands that focus on growth hacking without a solid foundation often struggle.(15:09) The importance of creating an authentic brand experience and engaging customers as influencers.(20:34) How Kits.com leveraged micro-influencers and social shopping to drive growth.(25:38) Removing cost barriers encouraged more people to try Kits.com and spread the word.(29:48) The effectiveness of localized marketing strategies in building community-driven brand awareness.(36:45) AI helps personalize marketing and optimize inventory, improving efficiency and customer experience.(38:12) How AI and AR will shape the future of marketing, branding, and eyewear technology.Resources Mentioned:Joseph Thompson -https://www.linkedin.com/in/josephanthonythompson/Kits.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#BrandBuilding #DigitalMarketing #EcommerceGrowth #Product #Marketing #Innovation #StartUp #GenerativeAI #AI

Traction
5 Lessons From Selling to Millions of Developers

Traction

Play Episode Listen Later Jan 29, 2025 32:13


Think marketing to developers is all about hoodies and hackathons? Think again. As the developer-led economy is poised to grow to a TRILLION dollars, companies that offer products for developers must refocus to a business-to-developer (B2D) model as developers become not only users of products, but key purchase influencers. In this episode, Nnamdi Iregbulem, Partner at Lightspeed Venture Partners, Joyce Lin, Head of Developer Relations at Viam, and Caroline Lewko, CEO of Revere Communications, reveal actionable insights for building and scaling developer relations programs that drive adoption, loyalty, and growth in a developer-led economy. Specifically, you'll learn:How to get developers to adopt and build on your platform – from APIs and SDKs to advanced ML and DevOps tools.What it takes to deliver an exceptional Developer Experience (DX) – aligning marketing and product teams to meet the unique needs of developers.Key ingredients of a winning Developer Relations program – from onboarding to advocacy and retention.How to stand out through community engagement – turning developers into loyal evangelists for your platform.Resources Mentioned:Nnamdi Iregbulem -https://www.linkedin.com/in/nnamdiiregbulem/Joyce Lin -https://www.linkedin.com/in/joyce-lin/Caroline Lewko -https://www.linkedin.com/in/carolinelewko/Lightspeed Venture Partners | LinkedIn -https://www.linkedin.com/company/lightspeed-venture-partners/Lightspeed Venture Partners | Website -https://lsvp.com/Viam | LinkedIn -https://www.linkedin.com/company/viaminc/Viam | Website -https://www.viam.com/Revere Communications - https://www.reverecommunications.com/Tyler Jewell's research on developer-led markets -https://tylerjewell.substack.com/p/the-developer-led-landscape-20-08-28Stack Overflow Developer Survey -https://survey.stackoverflow.com/2024/GitLab's “Everyone Can Contribute” philosophy -https://gitlab.com/“Developer Relations: How to Build and Grow a Successful DevRel Program” by Caroline Lewko and James Parton - https://www.devrel.agency/bookThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#DeveloperRelations #BusinessToDeveloper #B2D #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Groovement
Episode 279: What Do You Call It? DJ Dibnah

Groovement

Play Episode Listen Later Jan 27, 2025 35:45


A mix to accompany the book What Do You Call It? From Grassroots to the Golden Era of UK Rap' by David Kane, out now via Velocity Press.velocitypress.uk/product/what-do-you-call-it-book/“Unravels the complicated calculus between hip-hop and its offshoots (UK garage, grime, drill) against a backdrop of resistance (the Met police's highly controversial Form 696/Operation Domain policies) with mathematical precision and a genuine fans warmth”MOJO (4 STARS)“Kane builds bridges in a rich musical universe full of heroes and villains—and plot twists. With an inimitable style, he merges culture high and low to bring new meaning to the music. What Do You Call It? is a landmark tome for UK rap music.”Wax PoeticsDJ Dibnah's musical journey started in lo-fi bands on the east London pub circuit of the 00s, inspired by bands like Pavement and the Silver Jews. In recent years he has developed an interest in electronic beats and remained true to his teenage love for hip-hop. His mix for the release of What Do You Call It? takes in classic era Britcore, and early 00s UK hip-hop, together with a few unexpected contemporary heaters.1.⁠ ⁠How's Life In London - London Posse  2. From The South - Cookie Crew  3. Organised Rhyme - MC Duke  4. Both - Headie One  5. Council Estate Of Mind - Skinnyman  6. Zero - Klashnekoff  7. High Plains Anthem - Jehst  8. All Hallows' - CASSisDEAD 9. Tierney Terreace - Loyle Carner 10. Smoke With Me - Children Of Zeus

Traction
The Intersection of AI and Engineering Leadership with Farhan Thawar, Shopify

Traction

Play Episode Listen Later Jan 8, 2025 53:42


Farhan Thawar, VP and Head of Engineering at Shopify, reflects on the evolution of remote work, hiring strategies and the role of artificial intelligence in engineering. Farhan shares insights drawn from his extensive experience, including founding and scaling startups and contributing to shaping Shopify's engineering culture.Farhan discusses:- The evolution of remote work and how Shopify integrates in-person connections.- Why structured in-office experiences benefit early talent.- The importance of hiring generalists over specialists in early-stage companies.- How artificial intelligence is transforming pair programming and coding interviews.- Shopify's unique approach to fostering a hybrid work culture.- Why founders should master tasks before hiring to fill roles.- The significance of building trust in remote and hybrid work environments.- How a systems-thinking approach strengthens engineering and company culture.Resources Mentioned:Farhan Thawar -https://www.linkedin.com/in/fnthawar/Shopify | LinkedIn -https://www.linkedin.com/company/shopify/Shopify careers -https://www.shopify.com/careersThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#RemoteWork #HybridWork #EngineeringLeadership #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Traction
7 Proven Practices for Becoming a High Performing CEO with Mark MacLeod, Startup CEO Coach

Traction

Play Episode Listen Later Dec 18, 2024 57:38


The biggest outcomes tend to be founder-led, and building anything great is a long and hard journey. In this episode, Mark MacLeod,, Startup CEO Coach and host of the Startup CEO Podcast, shares his framework for generating long term sustainable results without burning out and without sacrificing company performance.Mark has spent over two decades helping high-growth technology companies achieve their potential. As a former CFO for industry leaders like Shopify and FreshBooks, a venture capitalist, and the founder of an investment bank, Mark has navigated everything from failures to driving hundreds of millions in financing and exits. Mark balances his professional achievements with his passions as a yoga instructor, CrossFit enthusiast, and electronic music producer.Specifically, Mark discusses:- How founders can align personal and professional goals for sustained success.- The seven personal practices that foster peak performance for startup CEOs.- Why founders must reinvent themselves to match their company's growth.- The importance of building intentional boundaries to balance work and life.- How to leverage senior leadership to amplify organizational impact.- Why connecting with peers and advisors is crucial for overcoming isolation.- The role of fun and personal passions in reducing stress and enhancing creativity.- Strategies for maintaining mental and physical health in high-growth environments.Resources Mentioned:​​Mark MacLeod | Website -https://markmacleod.me/Mark MacLeod | LinkedIn -https://www.linkedin.com/in/themarkmacleod/Ikigai Explained -https://en.wikipedia.org/wiki/Ikigai“Why We Sleep” by Matthew Walker -https://www.amazon.com/Why-We-Sleep-Unlocking-Dreams/dp/1501144324Five Minute Journal -https://www.intelligentchange.com/products/the-five-minute-journalThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#startupleadership #founderjourney #ceoinsights #product #marketing #innovation #startup #generativeai #AI

Traction
Building AI Agents That Understand Humans with Marissa Chacko, Google

Traction

Play Episode Listen Later Dec 4, 2024 40:46


Marissa Chacko, Former Director of Product Management at Google, kicks off the inaugural episode of “The NextWave Podcast by Traction” with a discussion on the evolution of conversational agents and AI technology. With over a decade of experience spanning companies like Google, Lyft and Foursquare, Marissa examines the shift from clunky bots to sophisticated AI agents, shedding light on the opportunities and challenges within this rapidly evolving landscape.Specifically, Marissa discusses:- How conversational agents have evolved from simple bots to AI-driven assistants.- Why memory and personalization are pivotal to advancing AI capabilities.- The balance between leveraging creativity and minimizing hallucination in AI models.- How companies can unlock private data to build tailored AI solutions.- The ethical considerations and societal impact of integrating AI into daily life.- The emerging role of AI-native companies in disrupting traditional markets.- Why collaboration across ecosystems is critical for the next wave of AI innovation.- The potential for AI to bridge gaps in healthcare, global research and societal challenges.Resources Mentioned:Google Assistant - https://assistant.google.comFoursquare - https://foursquare.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#ConversationalAI #TechInnovation #HumanComputerInteraction #Product #Marketing #Innovation #Startup #GenerativeAI #AI

The Business Ownership Podcast
How to Use AI to Get Funding - Lloyed Lobo

The Business Ownership Podcast

Play Episode Listen Later Nov 27, 2024 38:55


Is your business leaving free funding on the table?  Is AI just for art and videos? Think again!In this episode of The Business Ownership Podcast, I interviewed Lloyed Lobo. Lloyed cofounded and helped bootstrap Boast.AI to 8 figures ARR.  Boast is a fintech platform that provides businesses with R&D and Innovation funding. He has been involved in the US and Canadian startup ecosystem for more than 15 years as an entrepreneur, community builder, and angel investor. He is a software engineer by education, community builder by passion. He experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As co-founder of Boast.Al, he leveraged the Community-Led Growth model to propel the company to eight-figure revenue, while also co-founding Traction, a community empowering over 100,000 innovators through connections, content, and capital.Lloyed is a Wall Street  Journal best-selling author.Could AI be the missing link to scaling your business with the right funds? Ready to simplify your funding journey with AI?Tune in now and start transforming your business financing strategies!Check this out!Show Links:Boast.ai Website: https://boast.ai/From Grassroots to Greatness Book: https://fromgrassrootstogreatness.com/Lloyed Lobo on LinkedIn: https://www.linkedin.com/in/lloyedlobo/Book a call with Michelle: https://go.appointmentcore.com/book/IcFD4cGJoin our Facebook group for business owners to get help or help other business owners! The Business Ownership Group - Secrets to Scaling: https://www.facebook.com/groups/businessownershipsecretstoscalingLooking to scale your business? Get free gifts here to help you on your way: https://www.awarenessstrategies.com/

Traction
Rebels and Missionaries: How Breaking Norms Helped Rafael Loureiro Raise $30M To Scale Wealth.com

Traction

Play Episode Listen Later Nov 26, 2024 51:38


In this episode, Rafael Loureiro, Co-Founder and CEO of Wealth.com, shares insights from his journey as a technical leader to becoming a founder, scaling startups and creating impact in the wealth management space. Rafael highlights how his experience at Emailage, a fraud prevention SaaS company acquired for nearly half a billion dollars, shaped his approach to building Wealth.com. Under Rafael's leadership, the platform has gained recognition as a leading technology provider in the trust category, serving over 500 wealth management firms and earning awards such as the Advisor Choice Award.Specifically, Rafael discusses:- The importance of transitioning from a technical leader to a customer-focused CEO.- Key lessons from scaling Emailage, including the value of hiring the right team and setting a culture of ownership.- Why startups should prioritize progress over perfection and deploy solutions iteratively.- How to identify and recruit “missionary” talent who align with a company's values.- Strategies for pivoting go-to-market approaches based on customer feedback.- Leveraging AI to enhance estate planning processes without compromising compliance.- The significance of building user-centric solutions through customer interviews and advisory boards.Resources Mentioned:Rafael Loureiro -https://www.linkedin.com/in/rafaelloureiro/Wealth.com -https://www.wealth.com/Emailage -https://www.linkedin.com/company/emailage/Advisor Choice Award -https://www.wealthmanagement.com/industry-awards/2024-wealth-management-industry-awards-advisor-choice-awardsThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#estateplanning #financialadvisors #wealthmanagement #product #marketing #innovation #startup #generativeai #AI

Traction
Decoding Marketing Attribution in the AI Era with Mada Seghete and Alex Bauer

Traction

Play Episode Listen Later Oct 31, 2024 49:02


On this episode, Mada Seghete, Co-Founder, CEO and Marketing at Upside, and Alex Bauer, Co-Founder, Product at Upside, share their journey of rethinking how businesses measure the true impact of their marketing and sales efforts. Drawing on years of experience in the tech industry, they provide insights into how companies can shift their focus from outdated models to more accurate and meaningful ways to track performance.Specifically, Mada and Alex discuss:- How marketing teams can move beyond traditional metrics to uncover hidden drivers of growth.- The importance of understanding the distinction between attribution and credit, and why this matters for long-term success.- Practical strategies for identifying which marketing and sales activities truly influence decision-making.- How businesses can foster collaboration across teams by recognizing the contributions of all stakeholders.- Why accurate attribution data is essential for proving the value of marketing and sales efforts to leadership.Resources Mentioned:Mada Seghete - https://www.linkedin.com/in/madalina/Alex Bauer -https://www.linkedin.com/in/alexdbauer/Upside | LinkedIn - https://www.linkedin.com/company/upsidelabs/Upside | Website -https://upside.tech/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#marketingattribution #businessdataanalytics #salesstrategies #product #marketing #innovation #startup #generativeai #AI

Traction
Building Engineering Excellence with Bruce Wang, Netflix

Traction

Play Episode Listen Later Oct 16, 2024 52:18


In this episode, Bruce Wang, Director of Engineering at Netflix, shares his journey from founding startups to leading engineering teams at one of the world's biggest entertainment companies. With a rich background in tech leadership and a founder mindset, Bruce delves into the lessons learned from both his startup ventures and his time at Netflix.Specifically, Bruce discusses:- The importance of adaptability and dealing with change in engineering leadership.- How a reduced sense of fear and a high risk tolerance can drive success.- The value of networking skills in building relationships within a company.- Why psychological safety is key to building trusting and accountable teams.- Bruce's framework for seeking excellence and driving customer delight in engineering.- Lessons learned from working in both startups and large corporations like Netflix.- The dangers of emulating big company processes in a startup environment.Resources Mentioned:Netflix - https://www.netflix.com/ Plato - https://www.platohq.comGitHub - https://github.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#SoftwareDevelopment #TechLeadership #PlatformEngineering #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Traction
Transforming a $1.4-Trillion Market with Spotnana's Sarosh Waghmar

Traction

Play Episode Listen Later Oct 2, 2024 71:39


In this episode, Sarosh Waghmar, Founder, Co-chairman, and Chief Product Officer of Spotnana, shares his journey from building a self-funded $70-million business to launching venture-backed Spotnana with over $150m in funding. Sarosh dives into his experiences, detailing his passion for creating change and how he has navigated through various challenges to build a platform that redefines the travel ecosystem.Specifically, Sarosh discusses:- How his early fascination with frequent flier miles sparked his interest in the travel industry.- The importance of embracing failures and setbacks to fuel success.- His approach to launching Spotnana and the vision behind building a platform for travel agencies.- Why he believes in the difference between becoming rich and creating wealth.- The importance of staying true to one's values and principles when scaling a business.- The impact of adopting a customer-first mentality in building a tech platform.- How focusing on long-term goals and partnerships can drive innovation.- The significance of discipline in entrepreneurship and the importance of showing up consistently.Resources Mentioned:Sarosh Waghmar - https://www.linkedin.com/in/swaghmar/Spotnana | LinkedIn - https://www.linkedin.com/company/spotnanatechnology/Spotnana | Website - https://www.spotnana.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#travelindustry #traveltech #travelsolutions #product #marketing #innovation #startup #generativeai #AI

Traction
Building a $7B Health Tech Platform with Rob Schutz, Co-Founder of Ro

Traction

Play Episode Listen Later Sep 19, 2024 59:37


Rob Schutz, Co-Founder of Ro and Founder of Snagged.com, shares insights from his entrepreneurial journey, creating successful companies in health tech and beyond. He details his path from healthcare consulting to becoming a key player in the telehealth industry. Rob also discusses how his ventures have impacted sectors like men's health, dermatology and mental health. Throughout the episode, Rob offers wisdom on finding opportunities, building audiences and staying nimble in changing markets.Specifically, Rob discusses:- How his background in healthcare consulting led him to entrepreneurship.- The challenges of building and scaling a vertically integrated healthcare company.- How starting with a taboo topic like erectile dysfunction paved the way for Ro's success.- Why bootstrapping Snagged.com is a personal passion project after his time at Ro.- The importance of building organic email lists and leveraging community for growth.- His lessons on the power of negotiation in business.- The impact of transitioning from fast-growing startups to smaller, more personal ventures.- Why founders should balance family life with career aspirations.Resources Mentioned:Rob Schutz - https://www.linkedin.com/in/robschutz/Ro's | Website - https://ro.co/Snagged.com - http://Snagged.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#Entrepreneurship #Healthcareinnovation #Telehealth #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Traction
How To Build a Scalable Go-to-Market Machine with TK Kader

Traction

Play Episode Listen Later Sep 4, 2024 75:01


In this episode, TK Kader, Founder of ToutApp, Inc. and TK | Unstoppable, shares invaluable insights on how to build a scalable go-to-market machine that not only drives 3x growth but also sets the foundation for long-term success in SaaS businesses. TK breaks down the essential strategies that can propel startups to $3 million in ARR and beyond.Specifically, TK discusses:- The importance of embracing sales and marketing to achieve success in startups.- Why 96% of startups fail and how to be part of the successful 4%.- The three core pillars of a successful startup: great product, ripe market and scalable go-to-market strategy.- How to craft a market strategy by identifying an urgent and important problem.- The critical role of simplifying your product strategy to make it easy to sell.- How to avoid common go-to-market traps and focus on the right execution.- The concept of a “Broadway show” and its importance in consistent go-to-market execution.- Why founders often underprice their products and how to optimize pricing for net dollar retention.Resources Mentioned:TK Kader - https://www.linkedin.com/in/tkkader/ToutApp, Inc. - https://www.linkedin.com/company/toutapp-inc-/TK | Unstoppable - https://www.linkedin.com/company/tk-strategies/TK's YouTube Channel - https://www.youtube.com/c/TKKaderThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#SaaS #entrepreneurship #scalingstartups #product #marketing #innovation #startup #generativeai #AI

TOPcast: The Teaching Online Podcast
Episode 169: You Know Your Institution is Doing Online Ed Strategically When…

TOPcast: The Teaching Online Podcast

Play Episode Listen Later Sep 3, 2024 33:58


Hosts Tom and Kelvin discuss the relationship between the strategic value institutions find in online education and institutions establishing senior roles of responsibility for online and digital learning. Implications for a variety of institutional roles are considered. Podcast Recording Download Transcript: PDF Episode 169 Show Notes: Episode Synopsis via Twitter View complete list of episode highlights via Twitter Coffee Links  Mysterious Clues on “Ruthie's Blend” from Stomping Grounds Coffee Co., Louisville, KY Content Links  [Research study] “A National Study of Online Learning Leaders in US Higher Education” (Fredericksen, 2017) [Research study] “A National Study of Online Learning Leaders in US Community Colleges” (Fredericksen, 2018) UPCEA Hallmarks of Excellence in Online Leadership [UPCEA article] “The Chief Online Learning Officer: Competencies, Roles, and Trajectories” (Herron, Lashley, Salley, and Shaw, 2016) [From UPCEA, 2023] “Definition Update: Chief Online Learning Officer (COLO)” [Edited book] From Grassroots to the Highly Orchestrated: Online Leaders Share Their Stories of the Evolving Online Organizational Landscape in Higher Education (Bouchey, Graz, Kurland, 2023) TOPcast Episodes #36: “Finding Online Learning Leaders: ‘Fredericksen's List'” #126: “COLOs, Context, and Community” #136: “Online Higher Ed: Finding Ourselves in Other People's Stories” Just for Fun Pop Culture Links Hidden Brain podcast Extra Special Feature Video Version of This Episode!

Traction
Leveraging Product-Led Growth and Acquisitions to Become a $3B Company with Doug Winter of Seismic

Traction

Play Episode Listen Later Aug 21, 2024 21:14


On this episode, Doug Winter, Founder and CEO at Seismic, talks about how he grew Seismic from a small startup to a major player in sales enablement. Doug shares the key moments and strategies that helped Seismic succeed, including important acquisitions and staying focused on goals.Specifically, Doug discusses:- How Seismic started and the tough decisions they made along the way.- Why they focused on big companies to find their place in the market.- The reasons behind their Series A funding and staying in San Diego.- Their approach to acquisitions and how competition played a role.- How buying Lessonly boosted growth for both companies.- The importance of company culture and people in making acquisitions work.- What they learned about the challenges of merging with competitors.- Why having clear goals is crucial for successful mergers and acquisitions.Resources Mentioned:Doug Winter - https://www.linkedin.com/in/doug-winter/Seismic - https://seismic.com/Jackson Square Ventures - https://www.jacksonsquareventures.com/Lessonly - https://www.lessonly.com/ This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#salesenablement #businessscquisitions #leadershipgrowth #product #marketing #innovation #startup #generativeai #AI

Traction
4 Things We Did To Go From 0 to 120 Million Users with Prashanth Chandrasekar, Stack Overflow

Traction

Play Episode Listen Later Aug 7, 2024 46:34


In this episode, Prashanth Chandrasekar, CEO of Stack Overflow, shares lessons from growing to over 100 million users..Specifically, Prashanth discusses:- 4 key pillars in the journey of scaling SaaS companies- The importance of assessing the direction of company progress.- Building with the community, not just for the community.- The passion required to build a community from scratch..- Lessons from the entrepreneurial journey.Resources Mentioned:Prashanth Chandrasekar - https://www.linkedin.com/in/pchandrasekar/Stack Overflow for Teams - https://stackoverflow.com/teamsThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#SaaS #CommunityBuilding #ProductStrategy #Product #Marketing #Innovation #Startup #GenerativeAI #AI

Traction
Building a $47 Billion Rocketship with Dave Pickles of The Trade Desk

Traction

Play Episode Listen Later Jul 24, 2024 19:50


In this episode, Dave Pickles, Co-Founder of $47 billion adtech behemoth The Trade Desk, shares lessons from building and scaling the company with little to no funding. Dave explains:- The early challenges and failures they faced, including tech problems and market uncertainties.- How they kept a lean capital structure to stay focused and efficient.- Partnering with agencies and aggregators to grow the business.- The company culture at The Trade Desk, which focuses on contribution, accountability and small-team autonomy.- The decision to go public and the importance of staying independent.- Keeping employees motivated and maintaining a strong culture during rapid growth.Resources Mentioned:Dave Pickles -https://www.linkedin.com/in/dave-pickles-3a31bb3/The Trade Desk | LinkedIn -https://www.linkedin.com/company/the-trade-desk/The Trade Desk | Website -https://www.thetradedesk.com/usThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#digitaladvertising #adtech #businessgrowth #product #marketing #innovation #startup #generativeai #AI

Traction
Building a $100M Revenue Business in 3 Years with Dan Martell of SaaS Academy

Traction

Play Episode Listen Later Jun 20, 2024 59:37


On this episode, Dan Martell, Founder of SaaS Academy, Founder and CEO of Martell Media and Managing Partner at High Speed Ventures, shares his journey from a troubled youth to becoming a successful entrepreneur and angel investor. Dan's story is one of resilience, personal growth and the transformative power of software and recurring revenue models.Specifically, Dan discusses:- Overcoming a difficult childhood and finding purpose in software development.- The predictability and consistency of recurring revenue models.- Building and scaling multiple multimillion-dollar companies.- The importance of creating value for customers and continuously improving.- Key components of building a $100 million company, including product-market fit, scalable sales motions, and effective team building.Resources Mentioned:Dan Martell -https://www.linkedin.com/in/dmartellSaaS Academy -https://www.linkedin.com/company/saasacademy/Martell Media -https://www.linkedin.com/company/martellmedia/High Speed Ventures -https://www.linkedin.com/company/high-speed-ventures/High Speed Ventures -https://www.highspeedventures.com/NP Digital Website -https://neilpatel.com/Ubersuggest -https://neilpatel.com/ubersuggest/Lloyed Lobo's Book: “From Grassroots to Greatness” -https://rb.gy/yrcftcThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Traction
Building the Future of Internet Products

Traction

Play Episode Listen Later Jun 5, 2024 38:03


In this episode, Greg Isenberg, CEO and Co-Founder of Late Checkout, shares insights on building successful community-based products and the importance of community in product development. Greg also delves into his journey from the head of product strategy at WeWork to founding Late Checkout, a venture studio based on community and Web3 products.Greg discusses:- The organic and low-risk nature of building community-based products.- The core thesis that community-based products outperform non-community-based products.- His definition of a community-based product and how it differs from an audience.- Concrete steps for building and scaling a community from scratch.- The metrics to track for community engagement and retention.- Lessons from successful and failed communities.- The intersection of community and Web3, and the potential of DAOs.- Examples of successful community-based products and their impact.Resources Mentioned:Greg Isenberg - https://www.linkedin.com/in/gisenberg/Late Checkout | Linkedin - https://www.linkedin.com/company/late-checkout/Late Checkout | Website - https://www.latecheckout.studio/Boast.AI - https://Boast.AI“From Grassroots to Greatness” - https://FromGrassrootsToGreatness.comHomeroom Club - https://homeroom.club/Friends With Benefits (FWB) - https://www.fwb.help/joinThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Traction
Ultimate Guide to Community-Led Growth with Kyle Poyar, OpenView

Traction

Play Episode Listen Later May 22, 2024 50:06


On this episode, Kyle Poyar, Operating Partner at OpenView, delves into the transformative power of community-led growth and its impact on businesses. Kyle shares his expertise on how companies can effectively engage with their users to drive sustainable growth and build strong brands.Specifically, Kyle discusses:- The importance of understanding the needs and pain points of your audience.- How to leverage existing communities for faster results.- The role of community in creating a new category, as demonstrated by HubSpot's inbound marketing.- The significance of connecting users with peers to share best practices.- Strategies for amplifying the voices of thought leaders within the community.- The benefits of community-driven support for user activation and value realization.- How community engagement can drive top-of-funnel growth and reduce customer acquisition costs.- The dual role of community members in sharing experiences and learning from others.- The impact of community on overall business metrics and functions.- Effective ways to build a trusted voice within existing communities.Resources Mentioned:Kyle Poyar's Growth Unhinged Community - https://www.growthunhinged.com/Kyle Poyar - https://www.linkedin.com/in/kyle-poyar/OpenView - https://openviewpartners.com/Lloyed Lobo's Book: “From Grassroots to Greatness” - https://FromGrassrootsToGreatness.comThis episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Traction
The Ultimate Playbook To Buy & Sell SaaS Companies with Andrew Gazdecki

Traction

Play Episode Listen Later May 8, 2024 65:50


Andrew Gazdecki, CEO of Acquire.com, delves into the complexities of startup acquisitions and the entrepreneurial path from startup to sale on this episode. Andrew brings a wealth of experience as a serial entrepreneur with multiple successful exits and offers valuable advice for both acquiring and selling startups.Specifically, Andrew shares:- The significance of starting with smaller acquisitions to learn the ropes.- The impact of a business's current execution on its valuation, highlighting the importance of present achievements over future projections.- The necessity of aligning potential acquisitions with personal strengths and market opportunities.- Insights into preparing your startup for an attractive acquisition, emphasizing strategic positioning.- Understanding and utilizing financial tools to facilitate the acquisition process effectively.- The critical aspects of negotiation in the acquisition process and how to secure favorable terms.- Essential considerations for first-time buyers in the startup acquisition market.- Andrew's reflections on his entrepreneurial journey, offering lessons on perseverance and strategic growth.Resources Mentioned:Andrew Gazdecki - https://www.linkedin.com/in/agazdeckiAcquire.com - https://www.linkedin.com/company/acquiredotcom/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI

Traction
Mastering GTM and Growth in Current Markets with Rajeev Dham of Sapphire Ventures

Traction

Play Episode Listen Later Apr 10, 2024 51:12


On this episode, Rajeev Dham, Managing Director of Sapphire Ventures, delves into the strategies of venture capital investment and the effective scaling of startups. Focusing on the B2B SaaS space, Rajeev highlights how Sapphire Ventures selects startups that redefine their market categories and the methodologies that lead to their success.Discussion points include:- The importance of backing companies that redefine their categories within the tech and software industries.- Developing go-to-market strategies that improve customer experiences and distinguish startups from their competitors.- Reconsidering the net burn ratio, advocating for a more nuanced financial management approach during growth phases.- The value of founders' direct engagement with their top customers.- The need for startups to be adaptable and tackle unscalable tasks during crucial times.- The critical role of a founder's passion and determination in propelling a startup toward success.Resources Mentioned:Rajeev Dham - https://www.linkedin.com/in/rajeev-dham-79332812/Sapphire Ventures - https://sapphireventures.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. “From Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the US and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Traction
From Beats to Bytes: Devo Harris' Journey to Reinvent Interactive Media

Traction

Play Episode Listen Later Mar 12, 2024 42:49


In this episode, Lloyed sits down with Devo Harris, the Grammy-winning producer renowned for his work with Kanye West and John Legend, who has seamlessly transitioned from the pulsating rhythms of the music industry to the cutting-edge realm of technology.Join us as Devo shares his inspiring journey to founding and growing Adventr which is reshaping the way audiences interact with commercials, movies, and games, offering viewers immersive "choose your own adventure" experiences like never before.Key Takeaways:- Devo's transition from music legend to tech executive: Explore the motivations behind Devo's pivot and the challenges he faced in gaining credibility as an entrepreneur outside the music industry.- Adventr's diverse client base and unique value proposition: Learn how Adventr attracts major brands like H&M and Paramount while also supporting emerging filmmakers and game developers, and the innovative solutions it offers to clients.- The future of interactive media: Gain insights into the evolving landscape of content providers, the impact of trends observed by Adventr, and the convergence of music, AI, and technology in shaping connected media.- Fundraising and entrepreneurial advice: Hear Devo's experience in raising over $5 million in seed funding for Adventr and his valuable advice for aspiring entrepreneurs navigating the fundraising process.Resources Mentioned:Devo Harris - https://www.linkedin.com/in/devoharris/Adventr's Website - https://adventr.aiThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#product #marketing #innovation #startup #generativeai #AI

The Tech Blog Writer Podcast
2826: From Grassroots to Greatness

The Tech Blog Writer Podcast

Play Episode Listen Later Mar 9, 2024 43:53


In today's episode of Tech Talks Daily, I enjoy a conversation with Lloyed Lobo, the visionary author behind "From Grassroots to Greatness." Lobo brings to the table a riveting narrative that challenges conventional wisdom on brand success in the digital age. He posits that in a marketplace saturated with fleeting innovations, the true differentiator for enduring brands lies not in their products but in their ability to foster genuine human connections through community. Lobo's insights are not just theoretical musings but are deeply rooted in his extraordinary life journey. From spending his childhood in the slums of Mumbai to navigating the challenges of being a Gulf War refugee, Lloyed's experiences are a testament to the resilience and transformative power of community support. His unconventional path, from entering engineering without a high school diploma to cold calling as his first job, and eventually bootstrapping a tech company to significant revenue without any marketing spend, underscores the pivotal role that community engagement and support have played in his success. Through a candid recount of his personal adversities, including a near-fatal bout with COVID and a struggle with depression and addiction, Lobo highlights how communities have been his lifeline, providing not just a safety net but a launching pad for rebirth and success. This episode delves into Lloyed's philosophy that every innovation, no matter how groundbreaking, is destined to become a commodity. The only sustainable competitive advantage, he argues, is the community—a sentiment echoed through his analysis of over a hundred brands and discussions with more than a thousand leaders. Listeners are invited to explore the essence of Community-Led Growth, a concept that Lloyed champions as the cornerstone for creating brands that not only survive but thrive by turning customers into passionate evangelists. He shares how brands like Harley Davidson, Nike, Peloton, and CrossFit have cultivated fierce loyalty and a cult-like following, not through marketing budgets but through the power of community. As we traverse Lloyed's four-step path to greatness, the conversation illuminates how the future of branding is shifting from what companies tell the world about themselves to what their communities say about them. It's a future where authentic human connections are the ultimate currency, and building a community ensures your brand never becomes a commodity.

BookThinkers: Life-Changing Books
170. Lloyed Lobo | Part 2 (From Grassroots to Greatness)

BookThinkers: Life-Changing Books

Play Episode Listen Later Mar 7, 2024 42:44


The World's #1 Personal Development Book Podcast! In today's episode we have the pleasure to interview for the second time Lloyed Lobo author of “From Grassroots to Greatness” Lloyed is a software engineer by education, community builder by passion, he has worked in startups, built companies worth millions and is co-founder of Boast.Ai and Traction.  In this episode you'll learn about the importance of energy and how to create it, diet, exercise, why a relationship can make you a rock star or a peasant, lessons on how to solve loneliness, creating a Wall Street Journal best-selling book, how to be the cool kid on the block, and of course the importance of creating a great community.  We hope you enjoy this incredible conversation with Lloyed Lobo.  Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Wall Street Journal Best-Seller) at https://www.FromGrassrootstoGreatness.com https://www.instagram.com/lloyedlobo To learn more about Lloyed visit: boast.ai/ www.lloyedlobo.com/ Today's episode is sponsored by Audible. Try Audible for free: www.bookthinkers.com/audibletrial. The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers) If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time!

Traction
Breaking Down Sales Barriers with Alice Heiman, host of the Sales Strategies for CEOs with Alice Heiman Podcast

Traction

Play Episode Listen Later Feb 29, 2024 59:33


In this episode of the Traction podcast, Alice Heiman, Founder, Strategist, and Podcast Host of Sales Strategies for CEOs, shares her expertise in sales, honed from a rich background that spans from teaching in public schools to excelling in corporate sales. Alice's journey from a public school teacher to a leading figure in complex corporate sales provides a unique perspective on sales strategies and customer relations.Alice discusses several key points:- The transition from education to sales and how teaching skills are beneficial in sales.- Importance of mindset change in sales, especially for CEO founders.- Utilizing networks and board advisors for business growth and sales strategies.- Emphasizing the role of sales as a team sport and the importance of a team approach in large deals.- The concept of No-Sell Selling and preparation before sales calls.- Challenges faced by sales leaders globally and strategies to overcome them.- Effective hiring and coaching strategies in sales.Resources Mentioned:Alice Heiman -https://www.linkedin.com/in/aliceheiman/Sales Strategies for CEOs -https://www.linkedin.com/company/alice-heiman-llc/“Conceptual Selling” by Robert Miller and Stephen Heiman -https://www.amazon.com/Conceptual-Selling-Robert-B-Miller/dp/0446389064 “Strategic Selling” by Robert Miller and Stephen Heiman. -https://www.amazon.com/Strategic-Selling-Successful-Americas-Companies/dp/0446386278/ref=pd_bxgy_img_d_sccl_2/135-0551963-3670142?pd_rd_w=1pMvl&content-id=amzn1.sym.7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_p=7746dde5-5539-43d2-b75f-28935d70f100&pf_rd_r=HBETANRAPEWTZA3KVZS9&pd_rd_wg=atzQP&pd_rd_r=e428d300-d512-424f-9219-3b22c6e3f5ef&pd_rd_i=0446386278&psc=1 “Obviously Awesome” by April Dunford -https://www.amazon.com/Obviously-Awesome-Product-Positioning-Customers/dp/1999023005“Growth IQ” by Tiffany Bova -https://www.amazon.com/Growth-IQ-Smarter-Choices-Business/dp/0525534407“The Experience Mindset” by Tiffany Bova -https://www.amazon.com/Experience-Mindset-Changing-Think-Growth/dp/059354269X“Sales Innovation Paradox” by Dr. Howard Dover -https://www.amazon.com/Sales-Innovation-Paradox-Harnessing-Performance/dp/1632996243Alice Heiman's podcast -https://www.youtube.com/@AliceHeimanThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From “Grassroots to Greatness” by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Traction
From Sequoia VC to Startup Stardom with BigPanda's Assaf Resnick

Traction

Play Episode Listen Later Feb 14, 2024 35:21


On this episode, Assaf Resnick, Founder and CEO of BigPanda, shares his journey of going from venture capitalist to building BigPanda into a billion-dollar company, diving into the challenges and strategies along the way. Specifically, Assaf discusses:- Strategies for scaling a tech company in a competitive market.- The importance of a strong company culture and continuous innovation.- Customer feedback as a cornerstone of product evolution.- Embracing change and innovation to stay ahead of technological advancements.- Leveraging partnerships to expand business reach and enhance product capabilities.Resources Mentioned:Assaf Resnick - https://www.linkedin.com/in/assafresnick/BigPanda - https://www.linkedin.com/company/bigpanda/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

One Knight in Product
Building Great Companies through Community-Led Growth (with Lloyed Lobo, Author "From Grassroots to Greatness")

One Knight in Product

Play Episode Listen Later Feb 4, 2024 48:46


Lloyed Lobo got his first understanding of the power of community when visiting his grandparents in the Mumbai slums, and watching people come together in his childhood during the Gulf War. He has since turned this into an entrepreneurial superpower and used community-building to catapult his bootstrapped startup into the big time. He's since written a book about all of this stuff called "From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community-Led Growth". We spoke about the book and many of the topics within. Episode highlights:   1. Community is a company strategy, not a marketing strategy It's not enough to just sit there and layer "community" on top of your existing marketing and expect it to pay back instantly. It has to be part of your company's DNA, something that your customers and your employees can be inspired and motivated by. Attribution is hard, but the results will come. 2. You need to show up for your community or they won't show up for you You cannot take your community for granted. You need to provide them with constant, consistent value with no immediate expectation of reward. They will keep coming for the value, and you are engineering serendipity for future conversations. 3. Don't be afraid to have the sales conversations That said, if you don't ask, you don't get. You cannot be afraid of trying to offer paid value to your community, even if it feels uncomfortable to ask. If you are providing value then people will be happy to talk to you. Not everyone will become a customer, but some will. Use the reciprocity bias to your advantage. 4. There is power in finding your niche and sticking to it Don't try to go too wide chasing vanity metrics. You will get more value out of a smaller community of people who share your exact passions than out of a generic sea of people who couldn't care less. Make sure you identify your people, show up for them, and own your white space. 5. Community can be as much of a moat as technology or industry expertise There are more communities and products to solve problems for communities than ever before but, if you have the right community, you can use it to your advantage. Having an engaged, passionate community can help prevent your company from becoming a commodity. Check out "From Grassroots to Greatness" "In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset. Recognizing that true success lies not in products or technologies, but in the power of people, author Lloyed Lobo explores the intricate art of harnessing the community's strength as your ultimate acquisition channel, brand differentiator, feedback source, retention lever, and catalyst for transformative change." Check it out on Amazon. Contact Lloyed You can catch up with Lloyed on LinkedIn or Instagram.

Traction
Building a Category Leader with Jason Smith of Klue

Traction

Play Episode Listen Later Jan 31, 2024 65:12


On this episode, Jason Smith, CEO and Co-Founder of Klue, shares top lessons from building a category leader.Specifically, Jason discusses:- The challenges and successes in the entrepreneurial journey.- Generating and refining business ideas, highlighting the value of feedback.- The importance of selecting the right co-founder, focusing on trust and skill complementarity.- Overcoming hurdles from initial concept to execution, emphasizing resilience.- Effective strategies for building a customer base. - Enhancing product development through customer feedback.- The transition from self-funding to securing $80 million in venture capital and its impact on business expansion.- The complexities and considerations involved in evolving a company into a multi-product enterprise.Resources Mentioned:Klue's website - https://klue.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at http://FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI #entrepreneurship

Unleash the Eagle within YOU
Special Episode Interview with Lloyed Lobo: From Grassroots to Greatness

Unleash the Eagle within YOU

Play Episode Listen Later Jan 23, 2024 56:35


Lloyed Lobo, Cofounder, Boast.AI & Traction. Wall Street Journal Bestselling Author, From Grassroots to GreatnessLloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.Lloyed is also the author of the Wall Street Journal Bestselling book, ‘From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth', which covers tactical advice from community-led businesses both big and small, such as Apple, Harley Davidson, Nike, Crossfit, HubSpot, and many more to help readers attract passionate and devoted fans of their own.Lloyed has been covered in Fox Business, Techcrunch, SF Business Journals, Forbes, and several other publications. He has also been a speaker at more than 100 conferences and podcasts including SaaStr, Entrepreneurs on Fire, Marketing School, Mixergy, and more.Unleash the Eagle Within You to soar higher with Coach Ugo Chijiutomi, “The Eagle”, your C.E.O (Chief Encouraging Officer). Here to encourage you to live life knowing your worth. You are worthy and I am here to help you embrace the best version of yourself. Visit https://ugochijiutomi.com to learn more about Coach Ugo Chijiutomi. I share 1 podcast a week and I'm interested in hearing your feedback plus what you would like to hear me talk about. Be sure to like, comment and share the videos with your friends. Be a part of the conversation and subscribe today. I love You! ----------------------------------------------------------------------------------------------------------------------------------- About : International Speaker | Transformational Coach I UN WOMEN U.K. delegate CSW 67|Podcast Host. Email: info@ugochijiutomi.com LinkedIn: https://uk.linkedin.com/in/ugo-chijiutomi-b92547226 Instagram: https://www.instagram.com/ugo.chijiutomi/ ------------------------------------------------------------------------------------------------------------------------------------ Thank You!

Traction
The Route to Wealth and Freedom That No One Talks About with Paul Van Metre, ProShop ERP

Traction

Play Episode Listen Later Jan 17, 2024 53:00


Paul Van Metre, Co-Founder of ProShop ERP, discusses his entrepreneurial journey: from turning a traditional machine shop into a successful software company which recently secured $32 million growth funding after 10+ years of bootstrapping.Key insights from Paul include:- The shift from manufacturing to software was driven by customer demand and the realization of a bigger opportunity in software.- A strong company culture and team unity are vital for growth and employee retention.- Being process-driven and transparent is crucial, especially during intensive business due diligence.- Partnering with Mainsail Partners was a strategic choice, influenced by their expertise in vertical ERP and alignment with ProShop's values.- Sustainable growth and financial security were achieved by bootstrapping and focusing on customer needs.- Opting for a minority investment was a deliberate strategy to maintain control and find the right partners.Resources Mentioned:ProShop ERPThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI

Traction
How a Team of 3 Bootstrapped to $5M ARR - Esben Friis-Jensen, Userflow

Traction

Play Episode Listen Later Jan 4, 2024 47:34


On this episode, Esben Friis-Jensen, Co-Founder and Chief Growth Officer of Userflow, shares lessons from bootstrapping to $5M ARR with a team of 3.Esben discusses several key points:- Product growth is a crucial model for business expansion and has been successful at Userflow.- The effectiveness of search engine marketing in competitive markets and its role in acquiring initial customers.- The CEO's responsibility to stabilize a company whilst encouraging founders to inject new risks for growth.- Esben reflects on his entrepreneurial journey, acknowledging the lessons learned and the importance of past ventures in shaping current success.- Founders should think lean and prioritize gaining paying customers before seeking seed funding.- The realities of VC-backed startups; building smaller, potentially acquirable companies might be a more practical path to success.Resources Mentioned:Userflow websiteThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup #generativeai #AI

Traction
Growth Lessons From Scaling Opendoor, Instacart and Ramp with Sri Batchu, Ramp

Traction

Play Episode Listen Later Dec 20, 2023 59:19


In this episode, Sri Batchu, Growth Advisor at Ramp, shares top lessons from helping scale Instacart, Opendoor and Ramp.Specifically, Sri discusses:- Product-market fit as a cornerstone for successful growth.- The critical role of high-quality founders and executives in building a talented team.- Strategies for identifying and effectively reaching target audiences.- Advocating for a focus on payback periods over traditional CAC and LTV metrics.- Insights from Opendoor on managing capital risks and strategic asset management.- The importance of a human-centric approach in B2B marketing.- Effective growth hacks, illustrated by Opendoor's MLS bidding strategy.- The challenges and tactics of customer acquisition in B2C marketing.Resources Mentioned:Sri Batchu - https://www.linkedin.com/in/sribatchu/Ramp Website - https://www.linkedin.com/company/ramp/Opendoor Website - https://www.opendoor.com/This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup

Startup Dad
A Gulf War Refugee, The Power Of Community and Losing A Twin | Lloyed Lobo (father of 3, co-founder Boast.ai, best-selling author)

Startup Dad

Play Episode Listen Later Dec 14, 2023 73:27


Lloyed Lobo is the co-founder of Boast.ai and the author of Wall Street Journal best-selling book From Grassroots to Greatness. After escaping the Gulf War as a child and seeing the power of community in helping navigate impossible situations he ended up on a path of entrepreneurship and community building. He is a husband and the father of three kids.In this episode we discuss:* His childhood as a Gulf War refugee* His mother's influence on his entrepreneurship* Losing one of his twins* The power of community in raising a family* Positive discipline and other parenting frameworks* How his daughter helped him overcome depression* Mistakes and sacrifices as a Dad* Rapid fire!Listen, watch and subscribe: Apple, Spotify, YouTube, and Overcast.—Where to find Lloyed Lobo- LinkedIn: https://www.linkedin.com/in/lloyedlobo/- Twitter: https://twitter.com/lloyedlobo- His Book: https://FromGrassrootstoGreatness.comWhere to find Adam Fishman- Newsletter: http://www.startupdadpod.substack.com- Newsletter: http://fishmanafnewsletter.com- LinkedIn: https://www.linkedin.com/in/adamjfishman/- Twitter / X: https://twitter.com/fishmanaf- Instagram: https://www.instagram.com/startupdadpod/—In this episode, we cover:[1:30] Welcome and Introduction[1:59] Professional background[5:34] Childhood as a refugee[12:23] Current family[22:35] Decision to start a family[31:32] Losing a twin child[37:29] Most surprising thing about being a Dad?[41:00] Which kid is like which parent?[42:54] Most frustrating thing about being a Dad?[43:43] Parenting Frameworks[49:57] An area where Lloyed and his wife don't align[52:36] What is something you had to give up to be a Dad?[54:35] What is one mistake you made as a Dad?[1:00:11] Follow along with Lloyed[1:02:38] Rapid fire round—Show references:Lloyed's Instagram: https://www.instagram.com/lloyedlobo/Task Rabbit: https://www.taskrabbit.com/Lloyed's book, From Grassroots to Greatness: https://FromGrassrootstoGreatness.comMelatonin gummies: https://www.amazon.com/OLLY-Occasional-Melatonin-L-Theanine-Blackberry/dp/B07H8NZZJB/Boast: https://boast.ai/Traction: https://www.tractionconf.io/Highway of death (Kuwait): https://en.wikipedia.org/wiki/Highway_of_DeathGulf War: https://en.wikipedia.org/wiki/Gulf_WarEye of the TigerRambo: https://www.imdb.com/title/tt0462499/Sylvester Stallone: https://www.imdb.com/name/nm0000230/Arnold Schwarzenegger: https://www.schwarzenegger.com/Cocomelon: https://cocomelon.com/RRR soundtrack: https://music.apple.com/us/album/rrr-original-motion-picture-soundtrack/1619745392Tesla Model x: https://www.tesla.com/modelxMy Wife and Kids: https://www.imdb.com/title/tt0273855/CCRM: https://www.ccrmivf.com/colorado/ccrm-colorado-denver-office/The Score Takes Care of Itself: https://www.amazon.com/Score-Takes-Care-Itself-Philosophy/dp/1591843472—Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/Episode art designed by Matt Sutherland at https://www.mspnw.com/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit startupdadpod.substack.com

Startup Dad
A Gulf War Refugee, The Power Of Community and Losing A Twin | Lloyed Lobo (father of 3, co-founder Boast.ai, best-selling author)

Startup Dad

Play Episode Listen Later Dec 14, 2023 73:27


Lloyed Lobo is the co-founder of Boast.ai and the author of Wall Street Journal best-selling book From Grassroots to Greatness. After escaping the Gulf War as a child and seeing the power of community in helping navigate impossible situations he ended up on a path of entrepreneurship and community building. He is a husband and the father of three kids. In this episode we discuss: His childhood as a Gulf War refugee His mother's influence on his entrepreneurship Losing one of his twins The power of community in raising a family Positive discipline and other parenting frameworks How his daughter helped him overcome depression Mistakes and sacrifices as a Dad Rapid fire! — Where to find Lloyed Lobo - LinkedIn: https://www.linkedin.com/in/lloyedlobo/ - Twitter: https://twitter.com/lloyedlobo - His Book: https://FromGrassrootstoGreatness.com   Where to find Adam Fishman - Newsletter: https://startupdadpod.substack.com/ - Newsletter: https://www.fishmanafnewsletter.com - LinkedIn: https://www.linkedin.com/in/adamjfishman/ - Twitter / X: https://twitter.com/fishmanaf - Instagram: https://www.instagram.com/startupdadpod/ — In this episode, we cover: [1:30] Welcome and Introduction [1:59] Professional background [5:34] Childhood as a refugee [12:23] Current family [22:35] Decision to start a family [31:32] Losing a twin child [37:29] Most surprising thing about being a Dad? [41:00] Which kid is like which parent? [42:54] Most frustrating thing about being a Dad? [43:43] Parenting Frameworks [49:57] An area where Lloyed and his wife don't align [52:36] What is something you had to give up to be a Dad? [54:35] What is one mistake you made as a Dad? [1:00:11] Follow along with Lloyed [1:02:38] Rapid fire round — Show references: Lloyed's Instagram: https://www.instagram.com/lloyedlobo/ Task Rabbit: https://www.taskrabbit.com/ Lloyed's book, From Grassroots to Greatness: https://www.lloyedlobo.com/ Melatonin gummies: https://www.amazon.com/OLLY-Occasional-Melatonin-L-Theanine-Blackberry/dp/B07H8NZZJB/ Boast:https://boast.ai/ Traction: https://www.tractionconf.io/ Highway of death (Kuwait): https://en.wikipedia.org/wiki/Highway_of_Death Gulf War: https://en.wikipedia.org/wiki/Gulf_War Eye of the Tiger: https://www.youtube.com/watch?v=btPJPFnesV4 Rambo: https://www.imdb.com/title/tt0462499/ Sylvester Stallone: https://www.imdb.com/name/nm0000230/ Arnold Schwarzenegger: https://www.schwarzenegger.com/ Cocomelon: https://cocomelon.com/ RRR soundtrack: https://music.apple.com/us/album/rrr-original-motion-picture-soundtrack/1619745392 Tesla Model x: https://www.tesla.com/modelx My Wife and Kids: https://www.imdb.com/title/tt0273855/ CCRM: https://www.ccrmivf.com/colorado/ccrm-colorado-denver-office/ The Score Takes Care of Itself: https://www.amazon.com/Score-Takes-Care-Itself-Philosophy/dp/1591843472 — Production support for Startup Dad is provided by Tommy Harron at http://www.armaziproductions.com/ Episode art designed by Matt Sutherland at https://www.mspnw.com/  

Traction
From Pirates to Navy: Amplitude's Voyage to a Billion-Dollar IPO with Spenser Skates

Traction

Play Episode Listen Later Dec 7, 2023 56:49


On this episode, Spenser Skates, Co-Founder and CEO of Amplitude Analytics, delves into his journey of building and scaling the company from 0 to billion dollar IPO. Spenser discusses:- The pivotal role of understanding your product's core action and its impact on user experience.- The exhilaration and significance of acquiring the first paying customer for a startup.- Identifying the moment of achieving product-market fit, marked by the first million dollars in revenue, signaling a viable business.- The process of scaling up by hiring key executive roles like CRO, CFO and engineering leaders to prepare the company for next-level growth.- The importance of authentic communication and learning by doing in sales and management roles.- The value of maintaining long-lasting relationships with co-founders and aligning on values for sustainable company growth.Resources Mentioned:Amplitude WebsiteThis episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at FromGrassrootsToGreatness.com.Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI.Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca.Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com.#product #marketing #innovation #startup #generativeai #AI

Coffee with Closers
How To Build a Community that Creates Exponential Impact

Coffee with Closers

Play Episode Listen Later Dec 6, 2023 66:06


Welcome to Coffee with Closers! In this episode, join us for a riveting conversation with Lloyed Lobo, a visionary entrepreneur who's navigated life's challenges to build a thriving community. Explore Lloyed's extraordinary journey from witnessing the Gulf War to building several businesses and publishing his first book. Gain valuable insights into monetizing a community authentically and discover Lloyed's decision-making process in the fast-paced world of entrepreneurship. Discover how challenges like anger and failure became stepping stones to Lloyed's unparalleled success. Grab your copy of “From Grassroots to Greatness” at https://www.lloyedlobo.com/ Subscribe, hit like, and stay tuned for more insightful episodes of Coffee with Closers! ☕

The Startup Junkies Podcast
364: Risking it All and Achieving Your Dreams with Lloyed Lobo

The Startup Junkies Podcast

Play Episode Listen Later Dec 4, 2023 48:27


Summary Welcome to another great episode of the Startup Junkie Podcast! On this episode of Startup Junkies, hosts Caleb Talley, Jeff Amerine, and Grace Gill sit down with serial entrepreneur Lloyed Lobo, co-founder of Boast.ai, a company accelerating the success of innovation by helping eligible companies get quicker access to R&D tax credits. Lloyed has been involved in the startup ecosystem for more than fifteen years as an entrepreneur, community builder, and angel investor. Throughout the episode, Lloyed talks about dealing with his sharp rise to success, the power of having a tribe, and his Wall Street Journal bestseller From Grassroots to Greatness.   Show Notes (1:01) Introducing Lloyed Lobo (3:13) Lloyed's Origin Story (14:04) The Inspiration behind From Grassroots to Greatness (24:50) Balancing Resilience and New Opportunities (29:01) The Process of Idea Validation (39: 13) Advice to Younger Self (45:46) Closing Thoughts   Links Caleb Talley Jeff Amerine  Grace Gill Lloyed Lobo Boast.ai From Grassroots to Greatness   Quotes “...when we ask what entrepreneurship is today, it's all about making money. But to me, what entrepreneurship is, is taking an obscure idea to execution and impact while dealing with extreme risk. There's no bigger risk than being in the middle of a war. The other thing I learned was about leadership. Great leaders cascade purpose, not just goals.” - Lloyed Lobo, (5:50) “The only way to learn something that you suck at is to put yourself in an environment that forces you to do that something over and over again. Now, another key lesson here is the importance of the people you surround yourself with, right? You become the average of the people you surround yourself with.” - Lloyed Lobo, (9:59) “Every obscure idea that eventually went on to become this enduring global phenomenon had four stages in common. People listen to you or buy your product or service. You have an audience. When you bring that audience together to interact with one another, it becomes a community. Now, when the community comes together to create impact towards a greater purpose far greater than your product or profit, it becomes a movement. And when that movement has undying faith in its purpose through sustained rituals, over time it becomes a cult or religion. So audience, community, movement, religion.” - Lloyed Lobo, (20:59) “What I tell people is if you have an idea and you don't have an ideal customer profile, then figure out who you're going to serve. Understand their pains and goals, but also understand their aspirations because the aspiration is forever. Your customer problem or goal will give you the first product, but if you understand the customer's aspiration, then you will go on the journey of building your future products.” - Lloyed Lobo, (30:11)

Hustle And Flowchart - Tactical Marketing Podcast
From Grassroots To Greatness with Lloyed Lobo

Hustle And Flowchart - Tactical Marketing Podcast

Play Episode Listen Later Nov 28, 2023 59:14


On this episode of the Hustle and Flowchart podcast, host Joe Fier dives deep into the world of building iconic brands with community-led growth with special guest Lloyed Lobo. Lloyed, the co-founder of Boast.AI, shares his incredible journey from struggling startup to eight-figure success. Lloyed discusses the challenge of relatability when showcasing successful companies like Tesla and Apple, and how he overcame skepticism from potential customers to build a thriving community around his own company. He reveals the strategies and tactics that propelled Boast.AI to reach $10 million in annual recurring revenue without relying on marketing or investors. One key aspect Lloyed stresses is the importance of finding your tribe and building meaningful relationships with other founders. He shares how his meetup transitioned to an online format during the pandemic, resulting in a significant increase in subscribers and even catching the attention of investors. The power of community takes center stage in this episode, as Lloyed highlights its role in creating purpose and fostering a sense of belonging. He also provides practical advice on organizing successful events, inviting the right speakers, and attracting sponsors. Lloyed's new book, "From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community-led Growth," serves as both a guide and a source of inspiration for entrepreneurs looking to skyrocket their businesses through the power of community.  Understanding the Challenges of Building a Community: Lloyed highlights the difficult journey of finding a target audience and gaining their trust, emphasizing the significance of relatability when discussing successful companies like Tesla and Apple. Leveraging the Power of Community: Lloyed shares the remarkable story of how Boast AI reached $10 million in ARR without marketing or investors, completely relying on the power of community. He discusses the importance of passion, a sizable niche, propensity to pay, and ease of access. Practical Tactics Lead to Success: Rather than seeking high-level inspiration, Lloyed advocates for the practical guidance and support that can be provided by founders at a similar level of success. He highlights the need for actionable advice and specific tactics. Community Growth During the Pandemic: Lloyed explains how he transitioned his meetup to an online format during the pandemic, resulting in a significant increase in subscribers. This shift led to investors acquiring a majority stake in his company. The Power of Purpose and Companionship: Lloyed reflects on his experiences during a war in his childhood and how it taught him the importance of community and companionship in driving impact and purpose. Nurturing a Community for Sustainable Success: Lastly, Lloyed shares insights on the importance of consistency, understanding the customer's circle of influence, and creating a sense of community and purpose to attract and retain people. Two Other Episodes You Should Check Out Mastering the Art of Letting Go: Finding Clarity in Business with Joe Fier How To Be Seen & Unleash Your Authentic Brand with Jen Gottlieb Resources From Episode Accelerate growth with HubSpot's Sales Hub Check out other podcasts on the HubSpot Podcast Network Grab a copy of "From Grassroots To Greatness" Check out Boast.ai Contact Joe: joe@hustleandflowchart.com Thanks for tuning into this episode of the Hustle & Flowchart Podcast! If the information in these conversations and interviews have helped you in your business journey, please head over to iTunes (or wherever you listen), subscribe to the show, and leave me an honest review. Your reviews and feedback will not only help me continue to deliver great, helpful content, but it will also help me reach even more amazing entrepreneurs just like you!

Dig to Fly
Community is Your Currency with Lloyed Lobo

Dig to Fly

Play Episode Listen Later Nov 21, 2023 42:38


In this interview, you'll learn about how you can make small choices that will pay off big dividends in your business and life. Lloyed Lobo is an author and entrepreneur who shares his wisdom from over 20 years of struggle and hard work. One of my favorite parts of this interview is why he wasn't afraid to start a company with his friend even though startups are a risky endeavor.  Highlights from the interview: Lloyed shares what really matters as you build a business and career.Why he chased the wrong things.Living from non-negotiables.Understanding what you can live without.What question do you need to ask yourself to get to the heart of what you want.The importance of living your values.When you write you manifest.Community is your currency.How to put yourself in a good environment.What core things should you be doing every single day.Why we are taking on too much and what to do instead.What job he took because he struggled in a particular area of life.Why you need to surround yourself with people that help you grow.How to leverage environmental triggers to help you build good habits.Why a nanny was more helpful to his marriage than taking a vacation.Short-term thinking vs long-term thinking.What it was like riding a bus on the highway of death.Four C's that you need to be successful. You can learn more about Lloyed Lobo over at his personal website. Check out his book From Grassroots to Greatness on Amazon. You can also connect with him on LinkedIn. As always, if you have any questions or want to submit a guest for the podcast that you think would be amazing, just reach out to me on the Dig to Fly website, and I'll do my best to get them on. If you enjoy the interview, please take 30 seconds to rate the Dig to Fly podcast on your favorite platform. Thanks!

UI Breakfast: UI/UX Design and Product Strategy
BDTP. Community-led Growth with Lloyed Lobo

UI Breakfast: UI/UX Design and Product Strategy

Play Episode Listen Later Nov 17, 2023 45:11


Today we have another episode of Better Done Than Perfect. Listen in as we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.Please head over to the episode page for the detailed recap and key takeaways.Show notesFrom Grassroots To Greatness — Lloyed's new bookStart with Why — a book by Simon SinekNick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelistsLarry Ellison, Jason Lemkin, Gary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness websiteThanks for listening! If you found the episode useful, please spread the word about this new show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.Interested in sponsoring an episode? Learn more here.Leave a ReviewReviews are hugely important because they help new people discover this podcast. If you enjoyed listening to this episode, please leave a review on iTunes. Here's how.

Better Done Than Perfect
Community-led Growth with Lloyed Lobo

Better Done Than Perfect

Play Episode Listen Later Nov 17, 2023 45:11


How do you build and grow a community-led business? In this episode, we talk to Lloyed Lobo, co-founder of Boast.ai and author of From Grassroots to Greatness. You'll learn about the four stages companies go through to become a global phenomenon, the values for building a sustainable community-led business, how to nurture brand evangelists, and more.Visit our website for the detailed episode recap with key learnings.From Grassroots To Greatness — Lloyed's new bookStart with Why — a book by Simon SinekNick Mehta, Dharmesh Shah, Kipp Bodnar, Mark Roberge — brand evangelistsLarry Ellison, Jason Lemkin, Gary VaynerchukFollow Lloyed on LinkedInFrom Grassroots To Greatness websiteThanks for listening! If you found the episode useful, please spread the word about the show on Twitter mentioning @userlist, or leave us a review on iTunes.SponsorThis show is brought to you by Userlist — an email automation platform for SaaS companies. It matches the complexity of your customer data, including many-to-many relationships between users and companies. Book your demo call today at userlist.com.

Selling With Social Sales Podcast
Cracking the Code to Business Growth: Embracing Community and Connection w/ Lloyed Lobo, #252

Selling With Social Sales Podcast

Play Episode Listen Later Nov 7, 2023 45:36


Have you ever heard these common myths about building connections and creating a sense of purpose in sales?  Myth #1: Networking is just about exchanging business cards. Myth #2: Purpose is a fluffy concept that doesn't impact bottom-line results. Myth #3: Building strong connections is only for extroverts. In this episode, our guest Lloyed Lobo will debunk these myths and share the truth about how these strategies can accelerate sales success. Lloyed Lobo, the accidental entrepreneur turned Wall Street Journal bestselling author, has a unique journey that has always revolved around the power of community. Growing up in Kuwait to Indian parents who faced educational barriers, Lloyed experienced the importance of connection and unity firsthand. Spending summers in the slums of Mumbai, he witnessed how communal activities like pumping water and sharing meals brought people together. Later, during the Gulf War, Lloyed saw how a shared purpose could unite even in the face of adversity. These experiences shaped his belief that great leaders should cascade purpose, not just goals, and that when people are united by a common purpose, they can move mountains. Lloyed's entrepreneurial spirit was ignited by these experiences, as he learned that entrepreneurship is not just about making money, but about taking an idea and executing it with extreme risk and uncertainty. Building communities became Lloyed's DNA, and it played a vital role in the success of his company, where he realized the true power of connection and the impact it has on mental well-being. His journey is a testament to the transformative power of building connections and creating a sense of purpose. When people are united by a common purpose, they can move mountains. - Lloyed Lobo My special guest is Lloyed Lobo Lloyed Lobo is a renowned author, known for his Wall Street Journal bestseller, "From Grassroots to Greatness." Alongside his writing achievements, Lloyed is also the co-founder of Boast.AI and Traction, showcasing his entrepreneurial expertise. With a unique background that includes being a refugee of the Gulf War, Lloyed brings a fresh perspective to the table. Growing up in a community-driven environment, he witnessed firsthand the power of unity and purpose in overcoming challenges. This experience has shaped his belief in the importance of cascading purpose as a leader and the ability of a strong community to achieve exceptional results. Lloyed's extensive knowledge in community-led growth makes him a sought-after guest for discussions on building connections and driving sales success. Prepare to gain valuable insights from his wealth of experience and expertise in this episode of The Modern Selling Podcast. In this episode, you will be able to: Accelerate sales growth by harnessing the power of community. Empower sales leaders to effectively cascade purpose and drive sales success. Create strong connections and a sense of purpose within your sales team for increased motivation and collaboration. Tap into community-driven approaches to fuel business growth and sales results. Discover the key to understanding and targeting your ideal customer profile (ICP) for sales success. The key moments in this episode are: 00:00:08 - Introduction 00:02:26 - Background and Formative Experiences 00:06:48 - Entrepreneurship and Risk 00:08:36 - From Grassroots to Greatness 00:09:49 - The Power of Community 00:13:17 - The Four Stages of Idea Growth: Audience, Community, Movement, Religion 00:15:22 - The Importance of Human-to-Human Connection 00:16:50 - The Power of Community in Marketing 00:18:30 - Examples of Successful Community Building 00:20:08 - The Journey into Community Building 00:27:21 - Finding the Right Audience 00:28:14 - Understanding the Ideal Customer Profile (ICP) 00:29:30 - Platforms and Communities 00:30:55 - The Power of In-Person Connections 00:33:38 - Community Building Advice 00:40:46 - The Power of Positive Companionship 00:41:08 - The Influence of Founders 00:41:30 - The Importance of Communication 00:42:12 - The Fourth C: Consistency 00:43:54 - Underdog Stories and Entrepreneurship Timestamped summary of this episode: 00:00:08 - Introduction Mario Martinez Jr. introduces the podcast and the guest, Lloyd Lobo. They discuss the importance of energy and connection in building a community. 00:02:26 - Background and Formative Experiences Lloyd Lobo shares his background, growing up in the slums of Mumbai and experiencing the Gulf War as a refugee. He discusses how these experiences taught him the power of community and purpose. 00:06:48 - Entrepreneurship and Risk Lloyd Lobo explains how his experiences as a refugee during the Gulf War shaped his entrepreneurial spirit. He believes that entrepreneurship is about taking an idea to execution and impact while dealing with extreme risk and uncertainty. 00:08:36 - From Grassroots to Greatness Lloyd Lobo discusses his book, "From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community-Led Growth." He explains how building a community can drive growth and shares his experience with leveraging community to grow his own company, Boast.AI. 00:09:49 - The Power of Community Lloyd Lobo shares how building a community of entrepreneurs helped his company, Boast.AI, acquire customers and grow. He emphasizes the importance of community in understanding customer pain points and building relationships. 00:13:17 - The Four Stages of Idea Growth: Audience, Community, Movement, Religion Lloyed Lobo explains that every enduring global phenomenon follows the same four stages: audience, community, movement, and religion. Building a community is essential to avoid becoming a commodity and instead become a cult-like brand or religion. 00:15:22 - The Importance of Human-to-Human Connection Lloyed emphasizes that technology may evolve, but human-to-human connection remains consistent. The most iconic brands and businesses are built on these connections. He shares that he wrote a book on this topic, highlighting its significance. 00:16:50 - The Power of Community in Marketing Lloyed discusses how marketing has changed, with consumers becoming fed up with spam and clickbait. Building a community is crucial for businesses to own their relationships with consumers and avoid relying solely on algorithms and platforms. 00:18:30 - Examples of Successful Community Building Lloyed provides examples of companies like Atlassian and Harley-Davidson that have successfully built communities. These communities have not only saved struggling brands but have also become iconic and influential in their respective industries. 00:20:08 - The Journey into Community Building Lloyed shares his personal journey into community building, starting with cold calling and sales. He realized the importance of communication and connecting with like-minded individuals at entrepreneurial events, which led to the formation of his own community. 00:27:21 - Finding the Right Audience Lloyed emphasizes the importance of loving and understanding your target audience. He shares his experience of building a startup audience and highlights the criteria to consider, such as sustainability, niche size, propensity to pay, and ease of access. 00:28:14 - Understanding the Ideal Customer Profile (ICP) Lloyed explains the process of understanding the ICP by immersing oneself in their world. By identifying their pains, goals, aspirations, and obstacles, entrepreneurs can develop products that address their needs. He also emphasizes the importance of knowing the ICP's circle of influence. 00:29:30 - Platforms and Communities Lloyed emphasizes the significance of knowing where your target audience frequents, whether it's LinkedIn, blogs, or magazines. He suggests creating an online audience through consistent content creation and bringing them together through offline meetups or online community channels. 00:30:55 - The Power of In-Person Connections Lloyed highlights the power of building connections through in-person interactions. He explains that combining multiple senses strengthens relationships and trust. While online communities are valuable, meeting in person can foster deeper connections. 00:33:38 - Community Building Advice Lloyed advises individuals to consider their DNA of giving before building a community. He emphasizes that community building is a marathon and requires time, consistency, and a genuine desire to help others. He also suggests being deliberate about the type of community to build. 00:40:46 - The Power of Positive Companionship Surrounding yourself with positive and uplifting people during difficult times can make those times feel less challenging. Companionship plays a crucial role in shaping our experiences, and having great companions can make any journey, even a difficult one, memorable. 00:41:08 - The Influence of Founders Working closely with founders has given Lloyd the courage to start his own startup. The people we surround ourselves with have a significant impact on our mindset and aspirations. Your community is your currency. 00:41:30 - The Importance of Communication Communication is key to aligning people and building an audience. Without effective communication, you have an empty room. Mario is praised for his high energy communication skills. 00:42:12 - The Fourth C: Consistency Consistency is crucial for success. Whether it's in community building, creation, or communication, consistent actions lead to significant outcomes over time. Overnight success is the result of compound interest on consistency. 00:43:54 - Underdog Stories and Entrepreneurship Lloyd enjoys underdog story movies because they teach valuable lessons about entrepreneurship. It's not about how hard you hit, but how hard you keep pushing forward. From grassroots to greatness, the journey of an underdog is inspiring. Accelerate sales growth Accelerating sales growth relies heavily on building a strong community around your business. Lloyed Lobo emphasizes that this community-building prevents a business from becoming just another commodity. When achieved effectively, it results in creating a solid foundation that helps to accelerate sales growth and drives the success of a business. Empower sales leaders Lloyed's story inspires and empowers sales leaders to focus on creating a sense of purpose and genuine engagement with their audience. He goes on to highlight the importance of consistency and communication in attaining this purpose. Empowered sales leaders equipped with these insights have the potential to transform their business performance and achieve higher levels of success. Create strong connections Creating strong human-to-human connections and fostering a robust community is at the heart of Lloyed's message in this episode. He emphasizes that businesses need to own relationships beyond algorithms and platforms, enforcing the importance of a two-way interaction. By doing so, businesses can build stronger, long-lasting connections which eventually lead to sustainable growth and success. The resources mentioned in this episode are: Check out FlyMSG.io, the free personal writing assistant and text expander application created by Vengreso, the company founded by Mario Martinez Jr. Tune in to the Modern Selling podcast hosted by Mario Martinez Jr. to hear from sales leaders, practitioners, and influencers and learn how to grow your sales numbers at scale. Get a copy of From Grassroots to Greatness, the Wall Street Journal bestseller written by Lloyed Lobo, co-founder of Boast.AI and Traction, to learn 13 rules for building iconic brands with community-led growth. Explore Boast.AI, the company co-founded by Lloyed Lobo, which offers solutions for automating R&D tax claims and innovation funding. Connect with Lloyed Lobo on social media to stay updated on his insights and experiences as an entrepreneur and community builder. Join the Traction community, created by Boast.AI, to connect with other entrepreneurs and access resources and support for building and growing your business. Reflect on the power of community and the impact it can have on your personal and professional life, as shared by Lloyed Lobo in the podcast episode.  

Subscriptions: Scaled - A podcast about subscription businesses
Harnessing the Power of Community with Lloyed Lobo of Boast

Subscriptions: Scaled - A podcast about subscription businesses

Play Episode Listen Later Nov 6, 2023 55:28


On this episode of Subscriptions: Scaled, we delve into an insightful conversation with Lloyed Lobo, Co-Founder and Board Member of Boast and Co-Founder of Traction. Lloyed sheds light on the immense power of community in business. He talks about how brands evolve and the crucial role of human connections and addresses the nuances of building a community-driven brand.Key Takeaways:[01:30] The importance of concentrating on tasks that spark joy while delegating the ones that don't.[11:00] The significance of proactive outreach: How cold emailing can lead to significant opportunities.[13:45] To master a skill you need to immerse yourself in environments that demand its constant use, such as sales-enhancing communication.[29:01] How Traction identified three community types and built its tribe before having a product or customers.[41:32] Transitioning from audience to community — achieved through curated startup events, leading to large conferences and a substantial online presence.[52:18] Harley Davidson prioritized community, which became its key to success; True brand value lies in human connections. Resources Mentioned:- Lloyed Lobohttps://www.linkedin.com/in/lloyedlobo/- Boast | LinkedInhttps://www.linkedin.com/company/boast-ai/- Boast AIhttps://www.boast.ai/- Traction Conferencehttps://www.tractionconf.io/- From Grassroots to Greatness - Lloyed's Bookhttps://www.lloyedlobo.com/ Ready to get started with Rebar?Head to rebartechnology.com or email info@rebartechnology.com to schedule a call today.  #SaaS #Subscriptions #SubscriptionBusiness #CustomerChurn #SubscriptionService

Discover your SecondAct
Lloyed Lobo: From Grassroots to Greatness & His SecondAct | Part 02 | S03E27

Discover your SecondAct

Play Episode Listen Later Nov 3, 2023 72:20


This is Part 2 of our epic 2.5 hours of conversation with Lloyed Lobo (co-founder of Boast AI and the best-selling author of the book ‘From Grassroots to Greatness') on Discover Your SecondAct Podcast.In Part 1, we talked about Lloyed's love for Bollywood films, surviving the Gulf War, his early career, and his life-altering moment in India.In Part 2, Lloyed shared with us the journey of bootstrapping Boast AI, building Traction: A community of 100,000 entrepreneurs, the Wire hit that changed his life, his struggles with mental health, and his SecondAct.Our #SecondAct Learnings:✅ Don't let rejection rule you; let it fuel you.✅ If you don't love your customers, you'll burn out on your journey to becoming an entrepreneur.✅ Building a community is what dictates the longevity of a business.✅ Do what brings you joy and value to others, and be consistent with it. That's the formula for success.Need to start your own podcast? SecondAct Studio is the right place for you. For inquiries, DM us atInstagram: https://www.instagram.com/iiact/LinkedIn: https://bit.ly/3Qz9LmS Website: https://thesecondact.in/#DiscoverYourSecondAct

Traction
5 Unconventional Lessons From an IPO, $60M Failure, and a Unicorn with Gagan Biyani, Maven

Traction

Play Episode Listen Later Oct 30, 2023 78:05


In this episode of the Traction Podcast, Gagan Biyani, Co-Founder and CEO of Maven, and cofounder of Udemy and Sprig shares unconventional lessons from building, failing, and scaling. Specifically, Gagan dives into:- Going from idea to product-market fit and scale.- Navigating founder issues.- When should you shutdown your startup.- The pitfalls of over-fundraising, explaining how too much capital can lead to losing control over the company's direction.- Recognizing personal definitions of success, urging founders to reflect on what happiness and fulfillment mean beyond financial gain.- Redefining “hustle” as smart work — using innovative problem-solving to create leverage and achieve more with less, rather than just putting in longer hours.- The importance of adaptability, resourcefulness and continuous learning in successfully navigating the entrepreneurial journey.This conversation highlights the need for founders to align their business journey with their life goals and values. It's a call for honesty and introspection in the entrepreneurial world, reminding listeners that success is personal and multifaceted.Resources Mentioned:Maven's official website“From Grassroots to Greatness” (book) Traction Community This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup

Discover your SecondAct
Lloyed Lobo: From Grassroots to Greatness & His SecondAct | Part 01 | S03E27

Discover your SecondAct

Play Episode Listen Later Oct 26, 2023 71:26


On the latest episode of Discover Your SecondAct Podcast, we have a very special guest, Lloyed Lobo. He is the co-founder of Boast AI and the best-selling author of the book ‘From Grassroots to Greatness'.Lloyed's life—from being a refugee to arriving in the US and bootstrapping $100 million+ startups such as Boast AI—is nothing short of fascinating and inspiring.In Part 1 of this epic 2.5 Hours of Conversation, we talked about Lloyed's love for Bollywood films, escaping the terror of the Gulf War, the moment in India that completely changed the trajectory of his life, and much more in Part 2.Our #SecondAct Learnings:✅ Never undermine the power and love of a community.✅ Great leaders are able to cascade purpose to even the lowest common denominator.✅ Everything great exists besides risk and pain.✅ Our success is a reward for the goodwill and value we bring to the lives of people.Lloyed's story, his struggles, and his accomplishments are a must-listen for anyone in search of a bigger purpose in life—trying to figure out their place in this world. We guarantee you'll be inspired by the end.Need to start your own podcast? SecondAct Studio is the right place for you. For inquiries, DM us atInstagram: https://www.instagram.com/iiact/LinkedIn:⁠ https://bit.ly/3Qz9LmSWebsite: https://thesecondact.in/#DiscoverYourSecondAct

Integrate & Ignite Podcast
470: Unlock Growth Opportunities With Community-Led Brand Building with Lloyed Lobo Co-founder of Boast.AI and Traction

Integrate & Ignite Podcast

Play Episode Listen Later Oct 24, 2023 53:52


Building a brand takes strategic marketing, expert communication skills, and a focus on community-led growth. Tune in to this episode of the Integrate & Ignite Marketing Podcast with host Lori Jones and her guest Lloyed Lobo, of Boast.AI and Traction, to hear his inspiring entrepreneurial journey and his book From Grassroots to Greatness, where he outlines 13 rules for building iconic brands with community-led growth.

Keen On Democracy
Why Food Stamps Work: Christopher Bosso's political history - and defense - of SNAP

Keen On Democracy

Play Episode Listen Later Oct 11, 2023 31:04


EPISODE 1779: In this KEEN ON show, Andrew talks to Christopher Bosso, author of WHY SNAP WORKS, about a history, and defense, of the US Food Stamp programChristopher Bosso is Professor of Public Policy and Politics in the School of Public Policy and Urban Affairs at Northeastern University, Boston. His current areas of research and teaching interest are in food and environmental policy. His newest books are Framing the Farm Bill: Interests, Ideology, and the Agricultural Act of 2014 (University of Kansas Press, 2017) and, as editor, Feeding Cities: Improving Local Food Access, Sustainability, and Resilience (Routledge, 2017). His 2005 book, Environment, Inc.: From Grassroots to Beltway, received the 2006 Caldwell Award for best book in environmental policy and politics from the American Political Science Association.Named as one of the "100 most connected men" by GQ magazine, Andrew Keen is amongst the world's best known broadcasters and commentators. In addition to presenting KEEN ON, he is the host of the long-running How To Fix Democracy show. He is also the author of four prescient books about digital technology: CULT OF THE AMATEUR, DIGITAL VERTIGO, THE INTERNET IS NOT THE ANSWER and HOW TO FIX THE FUTURE. Andrew lives in San Francisco, is married to Cassandra Knight, Google's VP of Litigation & Discovery, and has two grown children.

The Thoughtful Entrepreneur
1688 - The Four Stages of Community with Traction Conf's Lloyed Lobo

The Thoughtful Entrepreneur

Play Episode Listen Later Oct 5, 2023 19:03 Transcription Available


In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks with the Co-founder of Boast.AI & Traction, Lloyed Lobo.Lloyed's story is a compelling one. Growing up in the slums of Mumbai, he experienced firsthand the power of community. He saw how people came together for safety during the Gulf War and how this sense of community was a lifeline in times of crisis.His experiences with the community continued as he joined HubSpot's inbound marketing community and worked for startups. He learned the importance of surrounding oneself with like-minded individuals and how this can fuel personal and professional growth.Lloyed's belief in the power of community didn't stop at personal experiences. He and his friend started their company, Boast, and had to build a community to grow their business. This community eventually rose to 120,000 subscribers and played a crucial role in their success, attracting customers, partners, and investors.However, despite achieving financial success, Lloyed found himself feeling depressed. He realized that it was because he had lost his community. This realization led him to write a book about the power of community and its role in building iconic brands. He distilled his learnings into 13 rules for community-led growth, hoping to inspire others to embrace the power of community.Lloyed emphasized the significance of community and its impact on individuals' well-being. He mentioned that loneliness is America's number one killer and shared his experience of feeling depressed when he lacked a sense of community.Lloyed introduced the concept of "blue zones," five places where people live long and functional lives. He highlighted that belonging, social connection, and community are essential for a fulfilling life.Key Points from the Episode:Importance of community in personal and professional lifeLloyed Lobo's personal journey and experiences with communityBuilding a community for business growthThe role of community in achieving success and attracting customers, partners, and investorsThe impact of losing community on mental healthLloyed Lobo's book "From Grassroots to Greatness" and its focus on community-led growthAvoiding common mistakes in building and maintaining a communityThe significance of community for well-being and longevityStarting with purpose, vision, mission, and values when building a communityAbout Lloyed Lobo:Lloyed Lobo is a multifaceted entrepreneur, podcast host, and community leader with a remarkable journey. Having endured the Gulf War as a young refugee in Kuwait, he developed a profound appreciation for the power of community during times of crisis. Lloyed's entrepreneurial prowess shines as the co-founder of Boast.AI, a fintech platform that achieved incredible success using the Community-Led Growth model. Under his leadership, Boast.AI reached eight-figure revenues and secured over $100 million in funding.In addition to his fintech endeavors, Lloyed co-founded Traction, a dynamic community that empowers over 100,000 innovators through valuable connections, enriching content, and access to capital. His expertise extends to the written word, as he authored "From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth," a book offering tactical insights from iconic community-led businesses like Apple, Nike, and HubSpot. This literary gem quickly rose to the top of Amazon's new...

Sales Talk for CEOs
From Grassroots to Greatness with Lloyed Lobo

Sales Talk for CEOs

Play Episode Listen Later Oct 3, 2023 46:37


In the age where traditional sales tactics seem obsolete, CEOs and founders are shifting to innovative strategies. Lloyed Lobo, co-founder of Boast, accentuates the importance of community-led growth. His journey, from an engineer to a salesperson, and ultimately, to the co-founder of a company aiding businesses in accessing R&D funding, underlines the value of community.Lloyed divides community-led growth into four stages: audience, community, movement, and cult. He believes that it starts with a passive audience, and, with engagement, it transforms into an active community. When this community works collectively towards a cause, it becomes a movement, and finally, with deep-rooted beliefs, it can shape into a cult (in a good way).By curating events, insightful blog posts, and actively engaging with his audience, Lloyed created a trusted hub for entrepreneurs. He also emphasizes founder-led sales in a startup's initial stages, suggesting that personal touchpoints build credibility and rapport.Furthermore, Lloyed points out that community-driven platforms don't just boost sales but propel innovation by fostering a collaborative space for knowledge sharing. As the world progresses, businesses that prioritize and integrate community-building will emerge as leading brands.Chapters00:39 Introduction of special guest Lloyed Lobo, co-founder of Boast.03:55 Boast integrates with technical and financial systems to streamline funding.08:05 Lloyed Lobo's journey from engineering to sales to co-founding Boast.12:10 The challenges of cold calling and finding the right audience14:39 Framework for targeting the right audience: passion, niche, propensity to pay, ease of access15:56 Identifying white spaces in the market: lack of support and tactical content20:16 Hosting meetups and the importance of consistency22:29 Understanding the ideal customer profile and their aspirations25:46 Using events and community to engage and build loyalty28:57 Founder-led sales and the importance of product-market fit33:05 Hiring for trajectory and the importance of grit and determination35:24 Founder reinventing their job and excitement of trying new things39:18 The role of community in building enduring brands.41:12 Lloyed Lobo's journey from humble beginnings to success.45:18 The importance of loving your customer and adding value.45:43 Lloyed Lobo's book "From Grassroots to Greatness".About GuestLloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to $10 million in annual recurring revenue while also co-founding Traction, a community empowering more than 100k innovators through connections, content, and capital.Lloyed is also the author of ‘**From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' **(foreword by Jason Lemkin), which covers tactical advice from community-led businesses both big and small, such as Apple, Harley Davidson, Nike, Crossfit, HubSpot, and many more to help readers attract passionate and devoted fans of their own. The book topped Amazon's new release charts in various categories, including Startups and Business Technology, within mere hours of its pre-sale launch.About CompanyBoast.ai is a leading financial technology firm that simplifies the process for companies to access government incentives, including R&D tax credits and innovation grants. Leveraging a blend of expertise and automation, Boast.ai streamlines the claims process, maximizes claims amounts, and reduces the risk of audits. With their integrated platform, businesses can secure the funds they need to fuel their growth without giving up equity or taking on debt. Founded by Lloyed Lobo, an award-winning entrepreneur experienced in technology and business development, Boast.ai is committed to supporting businesses from grassroots to greatness, ensuring they fully capitalize on the financial opportunities available to them.Social Links You can learn more about and connect with Lloyed Lobo in the links below.Connect with LLoyed on LinkedIn: https://www.linkedin.com/in/lloyedloboGet Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' https://fromgrassrootstogreatness.com/Additional LinksTraction Community - Explode Your Growth (tractionconf.io)Boast | Be Confident, Be Ready, Be ProtectYou can learn more about and connect with Alice Heiman in the links below.Connect with Alice on LinkedIn: https://www.linkedin.com/in/aliceheiman/Check out Alice's website: https://aliceheiman.com/

Working With Startups From Science
#65 | LLoyed Lobo [EN]: The Power of Community

Working With Startups From Science

Play Episode Listen Later Oct 2, 2023 50:06


Welcome to the latest episode of "Working with Startups from Science," where we delve into the inspiring journey of individuals who've carved innovative paths in the startup ecosystem. Today, we have the privilege of hosting Lloyed Lobo, a multifaceted entrepreneur, author, and community builder, known for his significant impact in the fintech space and beyond. Lloyed Lobo has experienced life's extremes, from witnessing the atrocities of the Gulf War to co-founding Boast.AI and Traction, platforms that have transformed the world of fintech and empowered countless innovators. Lloyed's story is one of resilience, innovation, and the immense power of community, having leveraged the Community-Led Growth model to bootstrap Boast.AI to $10 million in annual recurring revenue. We discuss about: Personal Journey: Lloyed will share his motivations behind embracing entrepreneurship and the inspirations that fueled his journey. Challenges as a Migrant Entrepreneur: We will explore the unique set of challenges Lloyed faced as a migrant and how they shaped his entrepreneurial spirit. Building Big Businesses: Lloyed will provide insights and learnings on how to leverage community and resilience to build successful, iconic brands. Bootstrapping to $10 Million: Lloyed will unravel the lessons learned from bootstrapping and the dynamics of building a sustainable business without external funding. The Power of Community: Drawing on examples from his book, "From Grassroots to Greatness," Lloyed will discuss how brands like Apple, Nike, and Harley Davidson have built loyal, cult-like followings through community-led growth. ResourcesGet Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon) at FromGrassrootstoGreatness.com TractionConf.io Boast.AI Lloyed on LINKEDIN: https://www.linkedin.com/in/lloyedlobo CHECK OUT STARTUPS FROM SCIENCE: https://www.linkedin.com/company/startups-from-science/ Check out my new book "Überzeugende Start-up Pitches": https://bit.ly/3DhKZCQ Write me: info@startupsfromscience.com

Traction
How to Build a Powerful Personal Brand on LinkedIn and SubStack with Leah Tharin

Traction

Play Episode Listen Later Sep 28, 2023 93:51


In this episode, Leah Tharin, Growth Advisor for scaling B2B companies, dives into how she grew her audience on LinkedIn and Substack from 0 to 40,000 subscribers in just one year.Previously, Leah was the Head of Product at DeinDeal and Jua, and led the core product at Smallpdf to over 50 million monthly active users. Specifically, Leah shares how to:Define your audience and find your unique voice.Tailor content to meet your audience's needs effectively.Transform your audience into a thriving community by extending your presence beyond social platforms through the use of podcasts, newsletters, and chat platforms.Identify and engage with superfans across various mediums.Plan meetups to build deeper connections with your community.Resources:Product-led Growth for B2B Courses: https://maven.com/leah-tharin Productea with Leah Podcast: https://www.leahtharin.com/p/the-productea-with-leah Leah's newsletter and blog: https://www.leahtharin.com This episode is brought to you by:Leverage community-led growth to skyrocket your business. From Grassroots to Greatness by author Lloyed Lobo will help you master 13 game-changing rules from some of the most iconic brands in the world — like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, Red Bull and many more — to attract superfans of your own that will propel you to new heights. Grab your copy today at https://FromGrassrootsToGreatness.com Each year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AI Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca Content Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com #product #marketing #innovation #startup

Lifeselfmastery's podcast
From Grassroots To Greatness with Lloyed Lobo

Lifeselfmastery's podcast

Play Episode Listen Later Sep 28, 2023 74:29


In this podcast episode, Lloyed Lobo, author of the book, From Grassroots to Greatness shares his journey as a refugee, his experiences in India and Kuwait, and the power of community and entrepreneurship. He discusses the importance of surrounding oneself with the right people, the role of community in building successful brands, and strategies for leveraging social proof and building a community-led business. Lloyed also talks about the impact of COVID-19 on community building and the value of rituals and community leaders in spreading a brand's message, and much more!Timestamps[00:02:22] Lloyed talks about his fond memories of spending summers in the slums of Mumbai, where everything was communal and people shared food, watched TV together, and even used communal bathrooms.[00:03:21] Lloyed discusses his experience during the Gulf War, where he witnessed the power of community coming together to create big impact and solve problems in the face of extreme risk, uncertainty, and fear.[00:06:48] Lloyed shares his journey from moving to Canada with his family to pursuing a career in business. He talks about his desire for risk and uncertainty and how he learned the importance of communication and self-motivation in becoming an entrepreneur.[00:10:41] Lloyed talks about his experience of learning marketing and sales, including joining the inbound marketing community and implementing strategies from hubspot.[00:11:51] Lloyed discusses how the companions we surround ourselves with and the environment we're exposed to play a crucial role in our journey and success.[00:16:13] Lloyed shares his insights on the three essential elements for success: effective communication, continuous creation, and consistent execution.[00:23:46] Lloyed discusses the four stages that every enduring brand has in common: audience, community, movement, and religion.[00:30:11] Lloyed shares how they started hosting small meetups that eventually grew into the traction community, with over 100,000 subscribers and influential speakers.[00:32:15] Using smaller social proof to gain credibility and leverage the brand reputation of others to level up.[00:33:16] Turning a blog post into a regular print column by showcasing the value and reaching a younger tech-savvy audience.[00:36:23] The framework for building a community-led business, including identifying target markets, understanding their goals and problems, and building partnerships and social proof.[00:42:29] Lloyed discusses the importance of falling in love with customers and aligning with a purpose beyond product or profit.[00:45:30] Lloyed shares how consistent small actions, like hosting live webinars, can lead to significant audience growth over time.[00:49:12] Lloyed discusses the need for a hybrid approach, incorporating both in-person and virtual events, to create stronger connections and combat virtual fatigue.[00:52:52] Discussion on the importance of rituals in building strong connections within a community and focusing on providing outcomes rather than just products.[00:53:55] Exploration of how communities can be leveraged to create impact and turn a brand into a cult-like phenomenon, with examples from successful companies like Notion and TikTok. [00:57:23] Insights on the benefits of growth equity for founders, including liquidity and the ability to de-risk while still retaining a significant stake in the company. Discussion on misalignment between founders and VCs and the importance of defining personal success and long-term...

The Lead Generation from Leadpages
Champion Your Community (Lloyed Lobo)

The Lead Generation from Leadpages

Play Episode Listen Later Sep 21, 2023 60:20


Lloyed Lobo, an entrepreneur, podcast host, and community builder. He's the co founder of TractionConf.io and the fintech platform Boast.ai, which recently received over $100 million in growth equity funding. His new book, From Grassroots to Greatness, reveals 13 rules to build iconic brands with community led growth.  In this conversation, Lloyed shares the lessons he's learned from the ups and downs of life, both personal and entrepreneurial, providing you with a straighter path to your own version of success.  For the show, notes, transcripts, and more from this and other episodes, go to Leadpages.com/podcast.  

Protect the Hustle
Faith in Community: The Sacred Blueprint for SaaS Success with Lloyed Lobo

Protect the Hustle

Play Episode Listen Later Sep 19, 2023 48:55


Throughout human history, sacred texts and religious congregations have epitomized the enduring power of collective belief. This sense of community, united by a shared doctrine, forms a bond that transcends boundaries, emphasizing not just individual salvation but a collective spirit that uplifts and unifies. Similarly, while a SaaS company is distinct from a religion, it thrives on the relationships it fosters within its user base, emphasizing connections, shared experiences, and the collective value they bring.Lloyed Lobo of Boast.AI, having delved into the successes of iconic companies like Apple, Atlassian, and more, offers insights into harnessing community-driven growth in his book, "From Grassroots to Greatness." Today's episode takes listeners on a journey with Lloyed, highlighting the significance of community-led growth in B2B SaaS, with his book serving as a beacon for those seeking to deepen their understanding.Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon) at https://FromGrassrootstoGreatness.comHigh-Level OverviewThe Power of Collective Belief: Drawing parallels between religious congregations and the potential of building strong communities within the B2B SaaS sector.Relationships and Connections in SaaS: Discussing the importance of nurturing relationships, fostering connections, and creating shared experiences among users.Case Studies of Iconic Companies: Analyzing the growth and community-building strategies of enduring companies like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, and others.Lloyed Lobo's Insights and Learnings: Delving into Lloyed's research, his interactions with over a thousand leaders, and the distilled knowledge he provides in his book.Community-Led Growth in B2B SaaS: Exploring the transformative impact of community-driven growth strategies on businesses and understanding its long-term benefits.Community-Led GrowthIn an era where customers no longer buy products but experiences, the importance of community-led growth cannot be understated. Building a community fosters genuine connections, creating a platform where customers don't just use your product, but actively champion it. This human-centric approach positions companies at the forefront of consumer minds, forging deeper ties and ensuring longevity in a rapidly evolving market landscape.Value-driven Content Creation: Start by generating content that is both educational and beneficial to your target audience. This builds trust and positions your brand as a thought leader in your domain.Engaging Forums and Groups: Create spaces, be it online forums or social media groups, where your community can engage, ask questions, and share their experiences. This not only facilitates peer-to-peer learning but also provides invaluable feedback.Exclusive Events and Webinars: Host events that offer exclusive insights, previews, or discussions. This not only fosters a sense of belonging but also gives members a reason to stay engaged and involved.Collaborative Product Development: Involve community members in beta testing, feedback rounds, and even ideation sessions. This not only improves your product but makes them feel valued and integral to your brand's success.Community Ambassadors: Identify and nurture active members to become ambassadors. They can further evangelize your brand, offering a more authentic voice that resonates with potential customers.Feedback Mechanisms: Implement clear channels through which community members can provide feedback on products, services, or even community activities. This ensures continuous improvement and adaptability.While the tactics to cultivate community-led growth can vary, the underlying principle remains consistent: value your community members as co-collaborators, not just consumers. Their collective wisdom, enthusiasm, and advocacy can drive your brand to new heights. As you venture into this realm, remember that genuine engagement and mutual respect are the keystones of any thriving community. Embrace them, and watch your brand flourish in ways you'd never imagined.

Health Coach Academy
Profitable Together! How Community Building Drives Growth with Lloyed Lobo!

Health Coach Academy

Play Episode Listen Later Sep 19, 2023 45:25


True success lies not in products or technologies, but in the power of people. Why do some companies have loyal, cult-like followings while others blend into oblivion? If we look around, we begin to notice that traditional marketing is losing its edge and many entrepreneurs are struggling to stand out.  It becomes clear that a thriving community can be your biggest asset. This breakthrough has launched Lloyed Lobo to new heights and led him to coin the phrase: " If you build a community, you won't become a commodity!". Lloyed joins the show to reinforce this message.  Lloyed is an entrepreneur, podcast host and community builder.  As a young refugee in Kuwait, he witnessed the strength of community in evacuating the population to safety. His new book, From Grassroots to Greatness -13 Rules to Build Iconic Brands with Community Led Growth has topped Amazon's new release charts in a number of categories. This book dives into what Lloyed learned after talking to 1,000+ leaders and looking behind the growth of obscure ideas that went on to become enduring companies like Apple, Atlassian, CrossFit, Harley-Davidson, HubSpot, and more.  

Make It Happen Mondays - B2B Sales Talk with John Barrows
Lloyed Lobo: From Refugee to Entrepreneur Inspiring a Journey of Community-Led Growth

Make It Happen Mondays - B2B Sales Talk with John Barrows

Play Episode Listen Later Sep 18, 2023 54:58


John welcomes entrepreneur, author and community builder Lloyed Lobo shares his experiences and insights on building his own startup and bringing it to eight figures in revenue. His unique background as a young refugee from Kuwait during the Gulf War has shaped his perspective on community-led growth. John and Lloyed also discuss his book, "From Grassroots to Greatness," and discover the 13 rules to build iconic brands with community-led growth. They also dive into the importance of pain in personal and professional growth, and how surrounding yourself with the right people can positively impact your mental health and the importance of aligning with a greater purpose.Are you interested in leveling up your sales skills and staying relevant in today's AI-driven landscape? Visit www.jbarrows.com and let's Make It Happen together!Connect with John on LinkedIn: https://www.linkedin.com/in/johnbarrows/Connect with John on IG: https://www.instagram.com/johnmbarrows/Check out John's Membership: bit.ly/JBMembershipConnect with Lloyed on LinkedIn: https://www.linkedin.com/in/lloyedlobo/Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon) at https://FromGrassrootstoGreatness.com

Mixergy - Startup Stories with 1000+ entrepreneurs and businesses
#2251 Boast: Community Built to $20 million Revenue

Mixergy - Startup Stories with 1000+ entrepreneurs and businesses

Play Episode Listen Later Sep 15, 2023


Lloyed Lobo believes anyone could have founded Boast, a company designed to help businesses secure R&D tax credits. However, when asked about why he built it to tens of millions in revenue when others didn’t, he attributes it to community. Lloyed cultivated a network of entrepreneurs through local meetups and a significant annual conference, many of whom became Boast clients. He details his community-building journey in his book, “From Grassroots to Greatness,” and in our interview. Lloyed Lobo is the founder of Boast, which helps companies find and claim their R&D tax credits. And the author of From Grassroots To Greatness, the book that explains how he built Boast by building a community and teaches others how to create their own communities. More interviews -> https://mixergy.com/moreint Rate this interview -> https://mixergy.com/rateint

BookThinkers: Life-Changing Books
133. Lloyed Lobo | From Grassroots to Greatness

BookThinkers: Life-Changing Books

Play Episode Listen Later Sep 14, 2023 49:20


The World's #1 Personal Development Book Podcast! In today's episode we have the pleasure to interview Lloyed Lobo author of “From Grassroots to Greatness” Lloyed is a software engineer by education, community builder by passion, he has worked in startups, built companies worth millions and is co-founder of Boast.Ai and Traction.  In this episode you'll learn about how someone came from a rickety old bus in Kuwait during a war to helping build companies worth millions of dollars, why community is crucial to success, how money isn't the answer to life's problems, the importance of consistency, and the frameworks for how you can start to build a community today. We had such a fun time talking about Lloyed's colorful background and how he has built something worth a lot more than money can buy. If you are looking to start a business or build a community worth staying around for, listen up!  This episode is a MASTERCLASS in community building! We hope you enjoy this incredible conversation with Lloyed Lobo.    Get Lloyed's new book, 'From Grassroots To Greatness: 13 Rules to Build Iconic Brands with Community Led Growth' (Top New Release on Amazon) at FromGrassrootstoGreatness.com Today's episode is sponsored by Audible. Try Audible for free: www.bookthinkers.com/audibletrial. The purpose of this podcast is to connect you, the listener, with new books, new mentors, and new resources that will help you achieve more and live better. Each and every episode will feature one of the world's top authors so that you know each and every time you tune-in, there is something valuable to learn. If you have any recommendations for guests, please DM them to us on Instagram. (www.instagram.com/bookthinkers) If you enjoyed this show, please consider leaving a review. It takes less than 60-seconds of your time, and really makes a difference when I am trying to land new guests. For more BookThinkers content, check out our Instagram or our website. Thank you for your time! Chapters: 00:00:00 - Intro 00:05:34 - The Impact of Childhood Experiences 00:10:35 - Building Community from Behind a Computer Screen 00:15:38 - Building a Community Creating Success 00:21:02 - Creating a Movement: Values and Consistency 00:26:09 - The Importance of Consistency in Building a Community 00:31:09 - From Virtual Summit to Community Growth 00:36:13 - The Power of Human Connection 00:41:32 - The Fuel of Rejection 00:46:47 - Outro

CanCon Podcast
How "pirate" entrepreneur Lloyed Lobo kicked his self-destructive habits

CanCon Podcast

Play Episode Listen Later Sep 10, 2023 54:11


"The company was my identity. I had this huge void to fill and I didn't know what to do with it."   Boast.ai and Traction co-founder Lloyed Lobo shares his personal struggles managing his self-described addictive personality after leaving the day-to-day business before digging into the keen insights contained within his new book "From Grassroots to Greatness - 13 Rules to Build Iconic Brands with Community Led Growth."   Sponsored by TechExit.io, taking place October 25 in Toronto.

Dealing with Goliath: Psychological Edge for Business Leaders
The Best Way to Build Brand and Drive Demand For Your Business with Lloyed Lobo #081

Dealing with Goliath: Psychological Edge for Business Leaders

Play Episode Listen Later Sep 10, 2023 40:03 Transcription Available


Join Lloyed Lobo, co-founder of boasts.ai and author of "From Grassroots to Greatness," as we uncover the essence of community over cutting-edge technology and we see how a company can triumph by focusing on its dedicated followers.We dissect the layers of audience, community, and movement, while examining how AI can strengthen, not sever, human ties.Gain insights on startup evolution and the CAMPER framework. Lloyed's personal tale emphasizes achievements beyond material gains. GUEST BIO:Lloyed Lobo, a Gulf War refugee, co-founded Boast.Al, achieving eight-figure revenue through a Community-Led Growth model. He also launched Traction, aiding over 100k innovators. His book, ‘From Grassroots To Greatness,' provides strategies on brand building and topped Amazon's startup charts. Featured in Fox Business and Techcrunch, he's a sought-after speaker at events like SaaStr.TOPICS EXPLORED:The enduring role of community in company longevity and impact.Harley Davidson's example of community-centric approach as a lifeline in the face of bankruptcy.The evolution of companies alongside technological shifts: from internet to AI.How community elevates a product beyond mere commodity status.The progression of iconic brands: Audience ➔ Community ➔ Movement ➔ Cult/Religion.Leveraging AI to enhance, not replace, human community-building.Human-to-human engagement's superior influence compared to brand-to-human interactions.Lloyed Lobo's personal experiences: Gulf War, summers in Mumbai slums, and the significance of community.The challenges and triumphs of nurturing the startup ecosystem: from modest meetups to impactful media engagements.The CAMPER Framework's essence in fostering happy, engaged communities.RESOURCES:On Amazon.com Kindle: From Grassroots to Greatness by Lloyed LoboOn Amazon.co.uk Kindle: From Grassroots to Greatness by Lloyed LoboLloyed's Webiste: https://www.lloyedlobo.com/For the Book: https://fromgrassrootstogreatness.com/Boast.AI: https://boast.ai/Traction: "is a global community of more than 100k entrepreneurs and innovators. We bring leaders behind the fastest-growing companies to share business advice via webinars, podcasts, meetups, retreats, and conferences".

High Velocity Radio
Lloyed Lobo With Boast.AI & From Grassroots to Greatness

High Velocity Radio

Play Episode Listen Later Sep 7, 2023


Lloyed Lobo, an entrepreneur, podcast host and community builder, experienced the Gulf War as a young refugee in Kuwait, witnessing the strength of community in evacuating the population to safety. As the co-founder of fintech platform Boast.Al, he leveraged the Community-Led Growth model to bootstrap the company to eight-figure revenue and secure over $100m in […] The post Lloyed Lobo With Boast.AI & From Grassroots to Greatness appeared first on Business RadioX ®.

Everyday MBA
Build Your Brand with Community-Led Growth

Everyday MBA

Play Episode Listen Later Sep 2, 2023 26:24


Lloyed Lobo discusses his book “From Grassroots to Greatness” and ways to build iconic brands with community-led growth. Lloyed is the co-founder of Boast.Al where he leveraged the community-led growth model to bootstrap the company to eight-figure revenue. He is also co-founder of Traction, a community empowering over 100k innovators through connections, content, and capital. You've seen him in places like Fox Business, Techcrunch and Forbes. Host, Kevin Craine Do you want to be a guest? Visit Everyday-MBA.com/guest

Traction
How Jason Lemkin Built the World's Largest Community for Business Software with Jason Lemkin, SaaStr

Traction

Play Episode Listen Later Aug 16, 2023 45:16


Why do some companies have loyal, cult-like followings while others blend into oblivion? Is a good product enough to win in the market today?In a world where traditional marketing is losing its edge and products are struggling to stand out, a thriving community is your biggest asset.However, building and nurturing a community takes time - relationships cannot be an afterthought. When put front and center, a community can be a great acquisition channel, product feedback mechanism, brand differentiator, retention lever, and growth moat.In this session, Jason Lemkin, Founder at SaaStr, and Lloyed Lobo, Cofounder at Traction discuss the journey behind creating the world's largest community for SaaS and Business software, where hundreds of thousands across the globe actively engage through mega conferences, events, meetups, podcasts, blogs, social media, and more.Specifically, Jason and Lloyed dive into:- Audience vs community, what is the difference- Getting your community started, bringing people together, and seeding it at the beginning- How to ensure your community sticks and sustains for the long haul- The most impactful way to add new members- Unique strategies and tactics to keep the community engaged and drive interpersonal connections between members- The key metrics for community successGrab a copy of From Grassroots to Greatness: 13 Rules to Build Iconic Brands with Community Led Growth at FromGrassrootsToGreatness.comLearn more at https://tractionconf.ioLearn more about SaaStr at https://www.saastr.com/This episode is brought to you by:From Grassroots To Greatness by author Lloyed Lobo will help you master 13 game-changing rules to skyrocket your business with Community Led Growth, featuring tactical advice from iconic brands like Apple, Atlassian, Harley-Davidson, HubSpot, and many more. Grab your copy at FromGrassrootsToGreatness.comEach year the U.S. and Canadian governments provide more than $20 billion in R&D tax credits and innovation incentives to fund businesses. But the application process is cumbersome, prone to costly audits, and receiving the money can take as long as 16 months. Boast automates this process, enabling companies to get more money faster without the paperwork and audit risk. We don't get paid until you do! Find out if you qualify today at https://Boast.AILaunch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.caContent Allies helps B2B companies build revenue-generating podcasts. We recommend them to any B2B company that is looking to launch or streamline its podcast production. Learn more at https://contentallies.com#community #clg #communityledgrowth #marketing #startup