Podcasts about your brand marketing

Thriving Through Transition In this engaging conversation, Ben Baker shares his journey of professional transition, moving from owning a communication consulting company for 17 years to rebranding himself and exploring new opportunities. The discussion delves into the nuances of personal and professional evolution, resilience, and the importance of adaptability. Key Highlights: - Ben closed his company, Your Brand Marketing, at the end of 2024 to focus on coaching, mentoring, and solving problems. - Emphasized the importance of creating a transition that allows continued connection with existing network. There are great examples of the power of reciprocity. - Stressed the value of vulnerability, seeking feedback, and being open to continuous improvement. - Discussed the difference between "change" (with a defined endpoint) and "evolution" (a continuous process). - Highlighted the significance of understanding core personal values during transitions. - Advised taking transitions step-by-step, communicating openly, and the importance of building a supportive tribe. The conversation provides insights into navigating professional transitions with grace, intentionality, and a growth mindset. We are honored and grateful to learn and grow with Ben Baker and our community of conversation. We invite you to stay connected and spread the word. We are in this crazy leadership whirlwind together. Connect with Ben: YouTube: YouTube.com/gettingyounoticed LinkedIn: Linkedin.com/in/IamBenBaker A Leadership Beyond exists to support the alignment between the business strategy and people strategy - to drive results with people not at the expense of people (Talent Optimization). Subscribe to our podcast to join the Leadership Beyond Community of Conversation and hear insights from thought leaders and human development experts leading the way in the field of Talent Optimization. We are grateful to you and always eager to hear from you! To learn more visit https://aleadershipbeyond.com Adrienne & Tom    

Join Dots Oyebolu as he speaks with Ben Baker, CEO of Your Brand Marketing. Ben explores the importance of internal communications in shaping company culture and empowering employees to become brand ambassadors. From reducing turnover to fostering customer-centric mindsets, Ben shares practical strategies for leveraging communication to drive organizational success.Key Takeaways:(03:15) The high cost of replacing senior employees, beyond HR expenses.(06:23) How effective communication extends the employee lifecycle.(10:18) The impact of aligning personal and corporate values.(15:59) How to empower employees to become brand ambassadors through communication.(19:50) Aligning organizational goals with customer-centric strategies.(23:13) Strategies for managing communication across departments and stakeholders.(30:16) The role of transparency in driving employee engagement.(30:54) Why 70% of change management initiatives fail without a focus on people.Resources Mentioned:Your Brand Marketing website - https://iambenbaker.com/Thanks for listening to the “Marketing Leadership” podcast, brought to you by Listen Network. If you enjoyed this episode, leave a review to help get the word out about the show. And be sure to subscribe so you never miss another insightful conversation.#PodcastMarketing #PerformanceMarketing #BrandMarketing #MarketingStrategy #MarketingIntelligence #GTM #B2BMarketing #D2CMarketing #PodcastAds

Ben Baker is a recognized expert in branding, communication, and leadership development. He has made significant contributions to helping businesses and individuals define and communicate their brand effectively. Here are some key highlights of his achievements: Founder of Your Brand Marketing: Ben Baker is the founder of Your Brand Marketing, a consulting firm that specializes in brand development, internal communications, and leadership training. His company focuses on helping organizations understand their unique value, craft compelling narratives, and foster a strong internal culture that aligns with their brand identity. Author and Speaker: Ben is an accomplished author and speaker, sharing his expertise on branding, communication, and leadership through various platforms. His books, such as Powerful Personal Brands: A Hands-On Guide to Understanding Yours and Leading Beyond a Crisis: A Conversation About What's Next, offer practical advice on building and maintaining a strong brand, especially in challenging times. His speaking engagements often cover topics related to brand strategy, effective communication, and the importance of aligning leadership with organizational goals. Podcast Host: Ben hosts the "Your Living Brand.Live Show," a podcast where he interviews industry leaders and experts about their brand stories, strategies, and lessons learned. The show provides valuable insights into how successful brands are built and sustained, offering listeners actionable takeaways to apply in their own businesses. Brand and Communication Strategist: With over two decades of experience in marketing and branding, Ben has worked with a wide range of clients, from small businesses to large corporations. He is known for his ability to help companies clearly define their brand message and ensure that it resonates both internally with employees and externally with customers. His strategic approach emphasizes the importance of consistent communication and strong leadership in building a brand that stands the test of time. Advocate for Internal Branding: Ben is a strong advocate for the idea that a brand's true strength comes from within the organization. He emphasizes the importance of internal branding, where employees fully understand and live the brand's values. Through workshops, training sessions, and consulting, he helps companies create a unified brand culture that empowers employees to become brand ambassadors. Media and Publications: Ben has been featured in various media outlets and industry publications where he shares his insights on branding and leadership. His contributions often focus on the evolving nature of branding in the digital age and the role of effective communication in achieving business success. Ben Baker's achievements reflect his deep understanding of branding as a holistic practice that goes beyond just marketing. His work emphasizes the importance of aligning brand messaging with organizational culture and leadership, helping businesses create brands that are authentic, resilient, and impactful. https://podmatch.com/guestdetail/1593463646815x471990858027813200 https://www.linkedin.com/in/yourbrandmarketing/ https://yourbrandmarketing.com/

Emotional resilience, a key component of Dimensional Leadership, comprises self-awareness, persistence, emotional control, and flexibility. Dimensional Leadership is about leading your company forward and being comfortable outside your comfort zone, a concept that is crucial in the context of emotional resilience.    Our response to each situation and its relative stress is a reflection of our emotional resilience. In a world filled with high stress and dramatic change, the ability to flex in our actions, thinking, and feelings becomes crucial. This adaptability is a key aspect of resilience, allowing us to navigate through pressure cooker situations with self-awareness, trust in ourselves, and a moral compass. It's this trust in ourselves that gives us the confidence to navigate through any situation.    Jess Dewell welcomes three esteemed guests to share their insights and experiences about building emotional resilience. Ben Baker, President and CEO of Your Brand Marketing, Mark Carruthers, Principal and Senior Consultant, and Andrew Hutton, Founder and CEO of Day One. Together, they discuss the importance of self-trust, using a moral compass, and getting uncomfortable in the journey of building emotional resilience.   —-----------------   If you want to identify business bottlenecks, the necessary skills, the initial actions to take, the expected milestones, and the priorities for achieving growth, try the "Growth Framework Reset" approach. This will help you keep learning and growing while working strategically on your business. -------------------- You can get in touch with Jess Dewell on Twitter,  LinkedIn or Red Direction website.

Join Tacey and her special guest, author, podcaster and international speaker, Ben Baker, as they discuss today's topic: "Storytelling Must Start on the Inside of Your Company First." Tacey and Ben discuss how communication at every level of the organization is critical for everyone to understand and positively impact your business goals. Your team needs to understand what the top of the mountain looks like, how they affect that result, and what is in it for them when you achieve it. From your hiring process to the customer experience, excellent communication is the key to every step toward obtaining that success. Timestamps: 01:14: Ben's Story 03:28: Storytelling Starts on the Inside 09:54: How the Internal Storytelling Effects the Customer Experience 12:52: The Impact Ineffective Communication Has 15:53: The Importance of Good Communication in the Hiring Process 22:34: Don't Create a "Have and Have Not" Culture 27:08: Ben Spills the Tea   Ben's Contact Information: Website: yourbrandmarketing.com Linkedin: linkedin.com/in/yourbrandmarketing Link to Ben's free ebooks: https://yourbrandmarketing.com/ebooks/   Tacey's Contact Information: https://linktr.ee/taceyatkinson Thank you for tuning in, and I look forward to having more valuable conversations together in the future.  Remember: Customer-Centric Cultures Create Magical Customer Experiences. Now Go Spread the Magic!

A Personal Brand is who you are when you are not in the room. It's not easy to build a sustainable personal brand and get people to trust you. But, it's very necessary to build a brand people can trust if we want people to do business with us. Today we have with us Ben to share what mistakes should be avoided while building a personal brand. About Ben Baker He is the President and CEO of Your Brand Marketing. He is the author of two books. He used to work in Ingram Micro. He realized that he loved to do marketing and that's what he has been doing for the last 10 years. --- Support this podcast: https://podcasters.spotify.com/pod/show/tbcy/support

About 70% of change initiatives fail. Today's guest is here to tell us why, and how to create transformational change. Dave Bookbinder goes Behind The Numbers with Ben Baker, President of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations. He is also the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what's next/” In this episode Ben shares his insights on how to use podcasting as an instrument for change and why leaders should be the last to speak in a meeting,  and more! Check out these tips from Ben: https://yourbrandmarketing.com/wp-content/uploads/2022/11/How-to-communicate-change-successfully-FINAL-.pdf About the Host: Dave Bookbinder is the person that clients reach out to when they need to know what their most important assets are worth. He's a corporate finance executive with a focus on business and intellectual property valuation. Known as a collaborative adviser, Dave has served thousands of client companies of all sizes and industries.   Dave is the author of two #1 best-selling books about the impact of human capital (PEOPLE!) on the valuation of a business enterprise called The NEW ROI: Return On Individuals & The NEW ROI: Going Behind The Numbers.   He's on a mission to change the conversation about how the accounting world recognizes the value of people's contributions to a business enterprise, and to quantify what every CEO on the planet claims: “Our people are this company's most valuable asset.”  

If you're talking to Ben Baker, the term human capital will get you a rant. On this episode of Culture Hack guest Ben Baker talks to Adam about what it means to work with human beings who not interchangeable Lego pieces. Recent studies have recognized that the percentage of truly engaged employees' hovers between 25 to 30% across North America. Based on Ben's experience it's the situation that the individual finds themselves in that causes them to become disengaged. So as a business leader how do you keep those individuals working for you fully engaged? Listen in and find out. Click the stamps below to enjoy our discussion and insights on: 00:00 Intro 00:11 Welcome Ben Baker 00:46 About Your Brand Marketing 02:11 What are the Challenges with Communications 04:26 What is an Engaged Employee 09:16 What is the Future of Engaged Teams 12:03 Be Our Next Guest A bit about our Guest: Ben Baker is the CEO at Your Brand Marketing. He has over 25 years of experience working with mid to large-sized and government enterprises. Ben helps these enterprises align teams, create effective communication strategies, and develop custom solutions that allow them to drive change and succeed on their terms. It's not always about what you say, but how you say it that matters. You can follow Ben on LinkedIn at https://www.linkedin.com/in/yourbrandmarketing/ #brands #marketing #CorporateCulture #CultureHack #CommunicationStrategy #StoryTelling #YourBrand #YourStory #Productivity To be our Next Guest on The Culture Hack at YYC Business please follow this link https://form.123formbuilder.com/6233829/form About Adam and Culture Hack: Adam's alternate title at ENTA Solutions is The Culture Ninja. His passion is helping small businesses excel by creating an engaging company culture. Adam's goal is to help your team achieve clarity of purpose and wholeheartedly commit to your company's values and vision. Connect with Adam on LinkedIn https://www.linkedin.com/in/adam-kolozetti Website: https://yyccalgarybusiness.ca/ YouTube: https://www.youtube.com/@megapixxmedia Facebook: https://www.facebook.com/calgarysbusiness/ LinkedIn: https://www.linkedin.com/company/calgarysbusiness/ Instagram: https://www.instagram.com/yyccalgarybusiness/ TikTok: https://tiktok.com/@yycbusiness/ Episodes are also available in podcast format and you can listen to them on Spotify, Apple Podcast, and Google Podcasts. Filmed and edited by ENTA Solutions https://www.entasolutions.org The views and opinions expressed in the video are those of the authors and do not necessarily reflect the official policy or position of MegaPixxMedia Ltd and their Affiliates Any content provided by our bloggers or authors are of their opinion and are not intended to malign any religion, ethnic group, club, organization, company, individual or anyone or anything. This video is for entertainment only.

In this episode of Chasing the Insights, I talk to legendary author and brand guru Ben Baker. Ben talks to us about telling the story of change. How to enable change within large to enterprise level companies. Ben Baker has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century. He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations. He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what's next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.

Your host, Sri Chellappa, talks with the Founder of Your Brand Marketing, Ben Baker. Ben's goal is to enable them to be the best they can be, help them find their light, and then enable them to tell their story to the world. Ben is a marketing and branding consultant, focused on internal communication and producing internal podcasts for large to enterprise-level companies.To learn more about Ben's work, click HERE.If you think you'd be a great guest on our show, apply here. Want to learn more about Sri's work at Engagedly? Check out their website at https://engagedly.com/.

In this episode of The Thinking Leader, Bryce and Marcus talk with Ben Baker, CEO at Your Brand Marketing. They discuss the importance of Internal Communications and how without great internal comms your organization will operate ineffectively. In this episode: Why client interactions with frontline employees are important Why internal communications are just as important as external marketing. The failure of company policies that prioritize the company's problem over the customers' problem How to communicate your organization's “why” to your team? The “cosh of speed” metric. Links: Your Brand Marketing: https://yourbrandmarketing.com/ Easy Company (E Company, 2nd Battalion, 506th Parachute Infantry Regiment, 101st Airborne Division): https://en.wikipedia.org/wiki/E_Company,_506th_Infantry_Regiment_(United_States) Twitter debacle: https://www.theatlantic.com/technology/archive/2022/11/social-media-without-twitter-elon-musk/672158/ Want to find out if you're a Red Team Thinker? Click here to take a free assessment and get your personalized report: https://www.redteamthinking.com/rttassessment Visit our website: https://redteamthinking.com Watch this episode on YouTube: www.red-team.tv Follow us on LinkedIn: https://www.linkedin.com/company/redteamthinking/ Connect with Bryce: https://www.linkedin.com/in/brycehoffman/ Connect with Marcus: https://www.linkedin.com/in/marcusdimbleby/ Bestselling business author Bryce Hoffman and agility expert Marcus Dimbleby talk about decision making, strategy, resilience and leadership with some of the world's best CEOs, cognitive scientists, writers, and thinkers in this weekly podcast. Each episode offers new ideas and insights you can use to become a better leader and a better thinker – because bad leaders react, good leaders plan, and great leaders think!

Studies show that customer experience is THE brand differentiator, even above price and product. Join host Lori Jones and her guest Ben Baker of Your Brand Marketing on this episode of the Integrate & Ignite Marketing Podcast to learn more.

Your Brand Marketing with Ben Baker Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century. He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations. He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what's next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him. Send Audience To: https://yourbrandmarketing.com/ If our own people do not understand who we are, what we do, who we do it for, and how to help them, why should we even think that our customers will care about us? Let us help you tell your story effectively inside your company, so that your teams can understand it, believe in it, internalize it, recall it and retell it to your customers in a meaningful way.

Hi, I'm Adrienne McLean from The Speakers Practice. It is great to have you join us for our podcast Think Bigger, Grow and Succeed. We are interviewing professionals on the topic of seeing the bigger picture and discuss how individuals at work or in business can do this so they grow and ultimately succeed at their goals. This interview is designed to be motivational and uplifting , we're discussing skills and approaches to get you to the next level. This is Series 3 of Think bigger, grow and succeed sponsored by The Speakers Practice and is a Program to support business owners, executives and professional individuals wanting to develop their career or business. Our The theme this series is about “Moving forward and achieving aspirations” Today, joining me is Ben Baker, Your Brand Marketing. Ben Baker is an expert marketing with Your Brand Marketing. Ben is an expert in communication, with marketing messages, internal and external communication for businesses of any size. Ben also has a speciality in podcasting. See - https://yourbrandmarketing.com/ Questions 1. What are the pro's and con's of staying in your comfort zone? 2. What are your recommendations for thinking bigger about your goals and aspirations 3. What happens when one goes out of their comfort zone and test new approaches? 4. What is the best way to approach achieving a goals? 5. How important are personal & professional aspirations to business ? • 6. How important is it to keep connected & building connections to move forward? 7. The vision and mission are essential - how do these drive businesses to grow? 8. Creating strategies is important for reaching goals, what are the steps to create a successful strategy?

I love being inspired by guests on Unstoppable Mindset. Ben Baker, our episode visitor today, is one of the most inspirational people I have had the honor to meet and interview.   First, you get to hear how Ben worked in the corporate world and transitioned to a career in market branding when he realized that he was, at heart, a storyteller. Over the years, he not only told stories to help business executives become better marketers, but he also taught them how to advance their own careers and promote better marketing efforts by learning to become storytellers as well.   Ben is an accomplished public speaker, something near and dear to me. We spend time during this episode talking about what makes a good inspirational speaker and why truly personally connecting with an audience is so meaningful and important. What Ben discusses is important for any speaker to hear. He also has written and published two books.   By any definition, this episode is fun, and engaging and the lessons Ben Baker teaches us will be invaluable to you. Please let me know what you think, and I hope you give this episode a 5-star rating. Thanks.   About the Guest: Ben has been helping companies, and the people within them understand, codify, and communicate their unique value to others for more than a quarter of a century.   He is the president of Your Brand Marketing, an Employee Engagement Consultancy specializing in helping companies communicate more effectively inside their organizations.    He is the author of two books: “Powerful Personal Brands: a hands-on guide to understanding yours,” and “Leading Beyond a Crisis: a conversation about what's next,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 300 episodes behind him.         About the Host: Michael Hingson is a New York Times best-selling author, international lecturer, and Chief Vision Officer for accessiBe. Michael, blind since birth, survived the 9/11 attacks with the help of his guide dog Roselle. This story is the subject of his best-selling book, Thunder Dog.   Michael gives over 100 presentations around the world each year speaking to influential groups such as Exxon Mobile, AT&T, Federal Express, Scripps College, Rutgers University, Children's Hospital, and the American Red Cross just to name a few. He is an Ambassador for the National Braille Literacy Campaign for the National Federation of the Blind and also serves as Ambassador for the American Humane Association's 2012 Hero Dog Awards.   https://michaelhingson.com https://www.facebook.com/michael.hingson.author.speaker/ https://twitter.com/mhingson https://www.youtube.com/user/mhingson https://www.linkedin.com/in/michaelhingson/   accessiBe Links https://accessibe.com/ https://www.youtube.com/c/accessiBe https://www.linkedin.com/company/accessibe/mycompany/ https://www.facebook.com/accessibe/       Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a comment in the section below!   Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on Apple Podcasts or Stitcher. You can also subscribe in your favorite podcast app.   Leave us an Apple Podcasts review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on Apple Podcasts, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on Apple Podcasts.     Transcription Notes UM Intro/Outro  00:00 Access Cast and accessiBe Initiative presents Unstoppable Mindset. The podcast where inclusion, diversity and the unexpected meet. Hi, I'm Michael Hingson, Chief Vision Officer for accessiBe and the author of the number one New York Times bestselling book, Thunder dog, the story of a blind man, his guide dog and the triumph of trust. Thanks for joining me on my podcast as we explore our own blinding fears of inclusion unacceptance and our resistance to change. We will discover the idea that no matter the situation, or the people we encounter, our own fears, and prejudices often are our strongest barriers to moving forward. The unstoppable mindset podcast is sponsored by accessiBe, that's a c c e s s i  capital B e. Visit www.accessibe.com to learn how you can make your website accessible for persons with disabilities. And to help make the internet fully inclusive by the year 2025. Glad you dropped by we're happy to meet you and to have you here with us.   Michael Hingson  01:21 Welcome to unstoppable mindset. Here we are once again. And I'm glad that you joined us wherever you happen to be, if you're driving, pay attention to the road. But we're glad you're listening anyway. We hope that she'll like what we have to do today and have to say today and that she'll give us a five star rating later. But we'll get to that in the future. Right now I'd like you to meet Ben Baker, who is very much involved in a lot of things relating to company's branding. And I'm not going to say a whole lot about it. Because I think Ben's going to do a much better job than I ever could. So Ben, welcome.   Ben Baker  01:54 Hey, Michael is great being on the mic with you. This is a real pleasure.   Michael Hingson  01:59 Gee, I didn't know that we can fit on the mic.   Ben Baker  02:00 We could work. I got a big microphone. Me too.   Michael Hingson  02:06 It could even be comfortable, I suppose. Well, well tell us about kind of maybe the early band, and you know, how you got where you were and where you are, and all that.   Ben Baker  02:15 Yeah, I will skip my childhood. You know, just you know, just because it really wasn't that exciting. I got into, well, let's, let's put this way I started in high tech, probably about 35 plus years ago, spent about 10 years in the high tech industry. And the last job I had, I was responsible for $100 million client and I spent my life in the air I was 200 days in a plane, probably 250 days away from home. And I was the guy that woke up in the morning and called down to the concierge and said, What city am I in? And literally if my wife wants to know where I was, she called my secretary. And to find out what city I was in, it was it was it was that bad. And she and I looked at each other and said, This is a divorce waiting to happen. And I went up to my boss and said you have two things we can do. You can double my salary to pay for the divorce. Or you can cut my travel days in half. They said well, we're not willing to do either. How about we buy you out? I said perfect. And the one thing I got out of this besides, you know, a nice healthy severance package was what do you want to be when you grow up tech training. And I got a buddy of mine who is industrial psychologist sat me down for a week ran me through a battery of tests. We had a series of conversations, and waste has been Your storyteller. You always have been a storyteller, you're always probably going to be a storyteller. Communications is really where you need to be. And I went, Okay, what do we do with that? And I was out playing golf, and I met a person who was in the direct mail business, and they were looking for someone to handle casinos and the grocery chance. And I did that for a number of years and loved it. You know, we did hundreds of millions of pieces of direct mail, you know, created some really phenomenal campaigns, told some great stories, built brands, and do and then 911 happened. And the business changed and we ended up having to refocus. And that was that was okay. But it was it was a lot of fun during the time. And over the time, what I realized is that I tell great stories, and I love helping other people tell great stories. And it's led to branding and promotional marketing is led to trade show development. But over the last 10 years, what we've realized is that most companies are not bad at telling their story outside their company. They're horrific and telling the story inside their own company. And that's really the pocket where I sit. It's internal communications. How do we align people with your purpose, your vision, your mission, your goals? How do we build cultures how How do we enable leaders to be able to communicate effectively, to get everybody barking in the same direction, to get people to understand the purpose and the value and, and what's important, and be able to get people aligned with it and see why it's important to them. So that's really where I am. And that's where I'm going. And we do a bunch of things. We do messaging audits, we do deal breaker internal brand development. We do internal podcasts for large enterprise level companies. But it's all focused on how do we help companies communicate more effectively, first of all, understand where they're where the issues are, and then help them fix it.   Michael Hingson  05:40 Do you find that also, because you help companies become more intelligent and more aware, internally of messaging to each other and themselves? That that helps them on the outside as well? Absolutely.   Ben Baker  05:59 I mean, your employees are your best form of marketing and branding. They really are. When your people know your story, they listen to it, they internalize it, they retell it, they become better advocates for your brand. They build better customer relationships, they build better and more loyal customers, they build a more profitable business. Everything starts internally, but focus is externally. And if you realize it, if you can get a team of people within your company that can tell your story effectively for you, all of a sudden, do those social media posts, and all those all that marketing and all those ads that you buy, diminish dramatically, because your best advocates are out there telling your story. And you're not paying for that social media marketing.   Michael Hingson  06:49 You really can't pay for that it is so incredibly much more powerful.   Ben Baker  06:55 Absolutely.   Michael Hingson  06:57 Well, the the other part about it, it seems to me that most companies internally and maybe to a good degree externally, because they're in very much not strategic, are much more reactive and not nearly as proactive as they ought to be about their messaging, which also has to affect every other thing about their mindset and what they do.   Ben Baker  07:18 Yeah, I mean, that was my big learn, when I started working with grocery stores and casinos, is everybody's reactive. Everybody says, Oh, my God, my competitor, put a coupon out, I need to put a coupon out, oh, my competitor, put this this program in place, I need to put a program like that into place. And he'll, what it is, is you're sitting there going from a position of me to, yeah, I need to do this as well, instead of focusing on who you are, who your customers are, what differentiates you and leading the pack, you're chasing somebody else. So my goal is to help people to stop chasing other people, embrace who they really are, and go after the people that care about them and see the value in what they do.   Michael Hingson  08:04 How do you do that?   Ben Baker  08:06 It's a long process, you know, it's not, it's not simple. You're gonna break some things, you're gonna make a mess before you before you clean it up. The first thing is to sit there and say, Who are you really, and actually putting people's feet to the fire, to go and sit there and go. This is what I believe as a CEO, as a leader, as an owner of a company. This is what I believe this is the vision that I have for the company. This is what I think our culture is this is what I think our mission vision and values are great. Do your people think the same thing? And nine times out of 10? The answer is usually no. There is usually a disconnect somewhere, you know that there isn't true alignment between what the C suite thinks that the company is all about, and what the people who actually work for the company believe. And until you can get that group of alignment. First of all, you need to understand that there is the disconnect. And once you understand there's a disconnect, then it's a built in the processes and and the story and the you know, the process, the ways the procedures in order to be able to get everybody back onto on singing from the same song sheet.   Michael Hingson  09:21 Is is it more of at the beginning? No, they they're not the same as me or? I don't know.   Ben Baker  09:29 A lot of times it's both. Yeah, yeah. A lot of times it's both you have leaders that absolutely, definitively believe that everybody believes exactly the same way they do. And then you have leaders that don't know. And either way we need to prove it.   Michael Hingson  09:48 And it's not that people have to think exactly alike, but they have to be all on the same page when it comes to the mission, the product the way we deal with the product. What are you Future is in so on, and everyone has to be engaged.   Ben Baker  10:03 Exactly. Because there's so many people that out there, here's a perfect example, a guy that I interviewed on my podcast sold his company to a fairly large fortune 500 company. You know, he had 250 300 employees, a reasonable sized Corporation. And when this company came along and bottom, the first thing they did is they sent somebody in to talk to 70 of his employees, and say, Tell me, what differentiates you in the marketplace? Who are your top customers? What do you guys do? What makes you valuable in the marketplace? And they got 60 or 70? different answers, you know, the answers buried all over the place, and there were some connections, but there was a lot of disconnect. And with that disconnect, they realized that they had a major problem. And that affected the buy price that if that affected work that had to be done before that merger and acquisition could actually happen. And, you know, it led to a lot of brand confusion. So there was there was a lot of work that needed to happen. Before this company actually was willing to buy the mat after those those, those initial interviews,   Michael Hingson  11:14 did they get it all addressed? And   Ben Baker  11:19 they absolutely did, they got it together. But it took probably nine months longer than they actually thought it would, based on the fact that instead of them walking in and say, Okay, here we are, as a company, this is what we can do for you. And this is how we're going to fit into your your organization. They had to figure out who they were first, before they could go ahead and do that. That's why a lot of mergers and acquisitions fail, is because there is a disconnect between what is perceived the value of the merger, and what really actually happens.   Michael Hingson  11:55 So how were you involved in all of that, were you just the interviewer on the podcast, you weren't involved in actually making those changes, or   Ben Baker  12:02 you know what, I worked with them very superficially, because I just I met this person that very late in the process, but you know, being able to have some initial conversations with them to point them in the right direction. You know, I wasn't involved with this. But in other companies, some things that we've done is we'll sit down with, say, you've got 15 different branch offices, will go into the 15 branch offices, and not only myself, but I bring a graphic recorder with me, those are the people that stand behind you, and do graphic representation of the conversation as it's happening, you'll get a big, large piece of paper. And we'll have the same conversation within each of the same 15 with asking the same questions, having the same things about purpose and culture and vision, and who are the clients tell me the story of the organization, etc. And we'll create a dozen vision boards for each for each office dealing with various parts of the conversation. Now, when you take all these things, and compare them office to office, and branch office versus main, your main office, you can see immediately the disconnect. In fact, the further you are away from head office, you know, both physically and it tends to be mentally as well. So you get the people that are further away, tend to be the ones that don't get enough of the information, or they tend to be forgotten about when when key, you know, key messaging is being made. So there's that out of sight, out of mind situation, which leads to all sorts of   Michael Hingson  13:42 havoc. This may be a little bit of a challenge for you. But I'd love to know more about the graphic representations not being graphic oriented. But how does how does all that work? What what actually gets drawn on the paper? And how do you see the disconnects? And so on,   Ben Baker  13:55 you know, it's a it's a cartoon representation of, of a process and trying to explain to somebody that's blind, it's, it's a, it's a serious challenge is because it's, it's, it's almost like taking somebody on a graphical journey. Are you drawing people and they're drawing people and actions, and there's words that will come with it? And you know, and what it is, it's a representation in a graphical form of the ideas that are being mentioned by the data different by the different people. So, you know, I can send you a graphic, a short video, I think it's about a 32nd video, from one of the keynotes that I've done where I actually had a graphic artists do this for me. So I could do that. And that can be part of the show notes if people want to see it.   Michael Hingson  14:45 You're welcome to do that. Sure. Of course, if if you were dealing with a company owned by a blind person or you had a blind person working in one of the branch offices and so on, I suppose in one sense, it might be viewed as a major A challenge to deal with the fact that you're creating graphic representations. But ultimately, you can describe it, right? So it is possible to verbalize what the graphic artist is seeing, and then use that to point out where the graphs and the cartoons are showing the disconnects and the connections.   Ben Baker  15:24 And as well, if I knew that I had people within the company that were, you know, visually challenged, for example, I would also have the the actual talks recorded and be able to create a transcript as   Michael Hingson  15:37 well. Yeah. And again, you could put in the issues about where the connects and disconnects are.   Ben Baker  15:43 Exactly, absolutely. So it's a matter of looking at who's the audience, you know, who are the people that we need to be aware of? Because it's important to make sure that you're being able to be as inclusive as humanly possible. Is it possible to be 100%? Inclusive? 100% of the time? No, but the more we can be, the better off it is.   Michael Hingson  16:05 You've been doing this, I think you said like about 10 years did something happened in 2013, that made you go this way or changed your world?   Ben Baker  16:12 Well, in 2013, I had I don't know if it was a direct result or an indirect result, I was in a bad car accident. And it it what it is, it focused me in a different ways. Because what I what ended up being is I got I got rear ended, I didn't see it coming, I didn't hear it coming and I hit by two cars behind me the third, the middle car ended up looking like an accordion. And what happened was, is that I had a mild traumatic brain injury. And also I have what's known as hyperacusis, which means I have way too much sound that goes into my ears, and the eardrum doesn't do it. So I hear cacophony of sound if I go into a room, I need to be wearing special hearing aids that act as white noise machines to be able to focus me when I talk, we're always like, just hear every sound in the room, and I can't concentrate. So I started taking a look and saying, Alright, I need to refocus my business, I need to take a look and say how can I refocus my business in ways where I can be more successful? And the internal communication was probably something I had already been thinking about something that I've been working on. But I think by actively looking at how do I, how do I run my business? What are the things that need to change in my business to be able to make it more successful? What do I need to do to augment my policies and procedures, in order to make my life better, it made me far more cognizant of how this could be utilized in other people's companies.   Michael Hingson  17:54 And what you're doing, I assume has been well received,   Ben Baker  17:58 it is extremely well received, it's you know, it's not for everybody, you know, it's, you know, I tend to work with companies that are mid to large sized companies, because they end up having the budget to be able to do this. They also have, you know, they have the bigger needs, the bigger challenges, and therefore, they can see where the ROI is, you know, the smaller organizations, the one to $10 million companies tend not to see the ROI, because there's still all within one building. And there tends to be 25 or 30 employees. And you can you can handle, you can huddle them up, and be able to have quicker, you know, changes the conversation. And you know, what I'll do, I'll do consulting and smaller companies to basically say, look, here are the challenges. Here's some things you need to be thinking about, here's some different ways of doing things. But it's not the long protracted conversations and consulting projects that I'm doing with larger organizations that tend to be more spread out, you know, bigger issues, more departments feel more more moving parts. And I find that that for me, that's the more interesting stuff.   Michael Hingson  19:09 Well, going back to your initial process, graphically speaking, it's got to be more difficult to deal with a small company and showing this connects when you're just dealing with different personalities within the same small company, although they're still there, and it's something to be dealt with. But it's got to be a lot harder to make real comparisons and show some of the real challenges that you are able to, I would believe are much easier to show when you're dealing with a diverse company with a lot of different offices and as you said a lot of different departments and so on.   Ben Baker  19:44 Well, in the smaller companies, you tend to have CEOs that our How can I say this are their accidental CEOs because I'm one of them myself. You start with an idea. You You were really good at We X, and you decide to start a company. And as that company grew and you became a little bit more successful, you decided I don't want to do this, I don't want to do this, I don't want to do this. So you'll hire a few people. And the company grows, and it gets to a certain point. But you really are still that entrepreneur, with without the training, and without the thought processes of what it takes to really take you from that one to $5 million company to take you to that 50 to $100 million, because it's a very different thought process, you run your company differently, you tend to be a lot more hands on, you tend to be a lot more critical of how other people do things. And you tend to micromanage a lot more. Because, you know, you look at this and say, Well, I wouldn't do it that way. Instead of saying, Okay, I don't do it that way. But maybe they're doing it better. And as you grow as an organization, you can't, you have to be able to give up control to different departments, and you have to trust a lot more. Because if you don't have that level of trust, if you don't empower teams to do to a certain level, you're never going to grow. So there's a psychological change that happens, as companies get over a certain certain dollar amount of a certain size.   Michael Hingson  21:20 The the issue, in part also is that your role as the CEO, and I think this is what you're saying, really needs to change, because rather than being as much hands on, you, as you said, need to trust to allow people in departments that are being created to do their jobs. And you need to become more of the visionary in the true overall leader rather than micromanaging everything.   Ben Baker  21:47 Absolutely. Yeah. I mean, as far as the job goes, is the CEO that got you to 25 million won't get you to 250 million. You know, because it's a different philosophy. It's a different philosophy on leadership, it's a different vision, it's different risk level. It's it's, it's you have to think differently, as your company gets larger, and you need to be able to sit there and say, You know what, my job is not to know everything, my job is not to be smarter than everybody, my job is not to do anything. My job is to hire really good people, and let them do what they do best. And that, you know, once a month shifts, that's a mind shifts switch.   Michael Hingson  22:24 It is it's an absolute shift in the whole mindset of what you do. I know, one of the things that I learned, I took a Dale Carnegie sales course when I was suddenly confronted with the opportunity. And I put it that way in need to go into sales from what I had been doing before. And I learned early on about not only setting goals, but a couple of principles that I learned in the Dale Carnegie sales course, which one of which was turn liabilities into perceived liabilities into assets, which is a very powerful tool. And that is something that I deal a lot with when it comes to discussing blindness. But the other thing that I realized is as a salesperson, whether it's dealing with a customer, or later when I started managing, dealing with people inside the company is my job really is to add value to make other people successful. And so when I started the process of hiring salespeople, one of the things that I started to do was to tell each of them, I'm not here to boss you around, you have sold me on the fact that you can sell someone people did a better job than others are doing that. And some of them were successful, and some weren't. But that's beside the point, you sold me on the fact that you can sell and I'm going to hire you because you can do it. What you and I need to do is to now see how I can work with you as a second member of your team to add value to what you do. And the people who were the most successful at doing that. Were the people who ended up being the most successful at sales because they figured out how I sold and what I did, which was usually different than they I tend to listen a lot more I tend to ask open ended questions I hate closed in questions I don't like yes and no questions anytime. And so I would do that when working with people. And some of the more successful people would invite me to go along on sales calls and so on because I also had a technical knowledge. And one person asked me after a meeting one day, how can you know so much about the product? And I don't know all that and I just said, do you read the product briefings that come out? Well, I've been pretty busy. And I said There you go. But you know, but it's about   Ben Baker  24:47 people look up RTFM read the blank manual.   Michael Hingson  24:53 Yeah. Read the full manual. Very full manual. That's manual. Yeah. Yeah, that's it full manual. But but the thing is that what what I learned is that in what the brightest sales guy I ever knew, learned was that I had added a lot of value and had advantages that he didn't have. And one of the biggest advantages and I was blind, we went into a sales meeting one day, and a meeting with one of his customers. And he didn't tell them that I was blind. And he told me he didn't. And I understood that that wasn't a slur or a slam or anything that he's he because he said, we're going to hit him with it. And they want to what to do with you. So they're going to listen to us what a concept. And that's exactly what happened. We went into the room, people stopped talking, we actually arrived a minute late deliberately so that everyone would be there. And they stopped talking. And we went up to the front and plugged in the PowerPoint, projector and all that. And as we were doing all that I turned and said to the first guy in the well, as you're coming up the the be the upper right row, and I said, my name is Mike, what's your name? And it took me a couple of times to get him to say his name. And I finally had to say, look, I can hear you as I go by, you know, I know you're there. So don't Don't tell me you're not, you know, so what's your name? And we we ended up having a conversation and I asked him some questions. And then I went around the room. And by the time we were done going around the room, and asking people about themselves and why we were there and so on, it was very obvious our product wasn't what they needed. But we went ahead and did the demonstration because I was going to do the whole PowerPoint show. Blind guys can do that. And a guy came up to me afterward. And he said, you know, we're ticked at you. And I said, why? Well, we keep forgetting that you're blind. And you never looked away to go see what was on the screen. And we didn't dare fall asleep, because you would have caught us. And it was those kinds of things that this particular sales guy saw, that caused him to realize there's a lot of value to be added, as I said, and that I could help him and he was by far the most successful sales guy I ever had, because he was very creative. And he learned that he could ask more open ended questions. So it also improved his sales skills and what he did.   Ben Baker  27:17 Yeah, there's two thoughts that come out of that. And I love I love that is the first is understand your superpower, we all have a superpower. And too many of us focus on the things that we can't do, instead of doubling down on the stuff that we can do. And I think that that is that is a hindrance of most people, whether they're sitting down at their first job or their last job, it doesn't matter where you are in the organization. Too many people say, Well, I can't do this, and I can't do that, or I'm not as good as this person, or I'm not as good as that person. It doesn't matter. You know, we all have something that makes us valuable. And the more we can sit there and say, This is what I do, well, this is my jam. This is where I shine, and be willing to say, All right, I am lousy at accounting, I cannot paint a house, I cannot, you know weed a garden, hire people, find people that that's their superpower. And bring them in, because everybody's who has their own superpower is going to bring a fresh perspective to your life in your business doing showing you things that you don't know how to do, and let them shine and do the things they want to do. I think that that's, that's a big thing. And the other thing that I came out of that is expectations versus accountability. You know, when we hire salespeople, when we hire anybody, and we lead them, it's not about expectations and accountability, you work for me, and this is what I expected, you're gonna be held accountable. It has to go both ways. As a leader, I need to know that my team needs to know that I that they have expectations of me. And I should be held as accountable as they are for those expectations. Because if we all sit there and go, You know what, I want to make more money, great. This is what you can expect from me, this is what I need from you. And if we do that we're all going to make money together, then we can hold each other accountable.   Michael Hingson  29:19 And if as a team, you get buy in from each other, you may have to go through conflict to get there. But if as a team, you get buy in, and you work toward getting agreement of what the team is supposed to do. And then you make it clear that accountability is part of it. It makes you a stronger team because people also realize, well, you're telling me I'm not doing something, oh, you're not doing that because you're being mean or obnoxious. You're doing that because you want to know that I'm doing the things that I committed to do. And when teams get to realize that concept, then you have a much more powerful world you live in.   Ben Baker  29:59 Absolutely The and you said something, you know, it says conflict. Everybody's afraid of conflict today. Yeah. And conflict is not a bad thing. Conflict is not a four letter word. You know, we all need healthy conflict in our lives. If we're if we live in a world with no conflict, all we have is groupthink. All we have is people that are afraid to speak up people that are afraid to think people that are afraid to voice a different opinion. And we keep going the way that those so and so says we should do it. And companies end up becoming commodities, they end up being the low value, low price easily forgotten, and they go out of business,   Michael Hingson  30:40 low morale? Absolutely. I think we read the same books, my when I think I actually told me once one of my favorite books is The Five Dysfunctions of a Team and Patrick Lencioni talks about all these sorts of things in there. Absolutely. And it's an it's so important. There's, there's always or should always be room for discussion, and disagreement. As long as you're doing it for the right reason, and that the outcome has to be that you collectively find a way to find agreement to move forward and that you all settle on a plan.   Ben Baker  31:16 But it's getting people to focus on the ideas and the concepts, and not each other. Yeah. And that's the big thing. That's what I love about doing the graphical representation, because you have a roomful of people that have some level of conflict amongst them, either there's a hierarchy thing, or there's an ego thing or whatever, within the room. As soon as they're all sitting there focused on that person drawing that piece of paper, they start focusing on the problem and the issue instead of each other's egos. And it's amazing how that that transformation occurs.   Michael Hingson  31:53 I love to tell people that I've learned more about management and team building from working with eight guide dogs than I've ever learned from Ken Blanchard, even pat Lencioni, and so on, because dogs, although they, I really believe love unconditionally, they don't trust unconditionally. But the difference between a dog and a person is that unless you have just really encountered a dog with major abuse in their lives, or you abuse a dog, they're open a lot more to trust than we are, which gives you the opportunity to build trust both ways.   Ben Baker  32:32 Yeah, and trust trust is, is a delicate thing. Mostly, as I say, what was the best thing that somebody told me says, Trust and verify? You trust and verify. But the problem is, is that you trust but trust to be broken easily. And it is almost impossible to repair? What's it once it's been broken?   Michael Hingson  32:53 Right. And we have had an environment, collectively in the country or in with each other where we've learned about humans, oh, that person says they want to trust me and all that. But they've got a hidden agenda. And I've got to really watch out for that. And so we've learned not to trust we've learned not to be open to trust anyway.   Ben Baker  33:19 Well look at social media. I mean, social media is what we see is the waxed veneer of human beings. Very few people actually show themselves for who they really are. Warts and all on social media every everybody has as whitewashed and cleaned up their persona for social media. So therefore, you sit there and go, okay, is this somebody's life? Or? Or is this the, you know, the highlight reel of who they truly are. And for most people, what you see on social media is people's highlight reels, you know that they've cleaned it up, they've they've, they've pressed their suits, they've, they've combed their hair, and they've straighten their teeth, but you're not actually getting who they are, when you go up and shake them up on the hand and you have to deal with them day in and day out. Yeah.   Michael Hingson  34:12 And, and even zoom, if you have real meetings with people, you get closer to the connection. For me, it doesn't matter whether mostly anyway, I'm in a Zoom meeting or I'm in a meeting face to face with someone that one differences at least I can shake hands and I draw a lot of conclusions about people by handshakes. Because is it a firm handshake? Are they just trying to squeeze your fingers and break them or are they just a limp handshake and people talk about handshakes all the time, but it's true. On the other hand, I can get a lot out of listening to a person on Zoom. My first job in sales will actually not my first job but one of my later jobs and say I was I worked for a company that was based out here in Carlsbad, California. And I was assigned to sell to the mid atlantic arena, from Washington up to in Virginia, up through New York. And we were selling high end products. So it wasn't like telemarketing or anything like that. And I learned pretty quickly that the very same sales processes that I would use in talking to someone in person applied to talking with them on the phone. And it also meant that I needed to be as open with them on the phone as I would be in person, because they can tell if I'm hiding or just faking a persona or not. Oh,   Ben Baker  35:51 absolutely. I mean, it's interesting, because over the last two years, I've done 75 or 80, keynotes, virtually, no, unfortunately, march 2020, my life change the keynotes that I delivered around the world ended. Yeah, they just ended the meeting to 72 hours a year to a year and a half's worth of keynote speaking, was gone in 72 hours. Yeah. And I've come to the realization that truthfully, honestly, I really don't like delivering keynotes virtually. Yeah, cuz I feel people, you don't hear them, you don't, you don't see them. You don't get the facial expressions, you don't get the shifting in people's seats. You don't you don't get that those, those comments under people's breaths. There isn't that slight chuckle. You don't get any of the humaneness that a live presentation gives you in the spontaneity, because in terms of most things, most people turn off put on the mute button, they turn off their monitor, and they're sitting there reading their email while you're talking. Right. And you don't get to see the full human being that what you're speaking to, and I find that very challenging. And sometimes a little disconcerting, especially when you're dealing with 500 people on a zoom call. And all you see is mostly blank screens.   Michael Hingson  37:16 So needless to say, not seeing the blank screens, but I miss a lot of the other stuff when I'm delivering a talk. And I'm doing it in person, I get to listen to all the different kinds of reactions. And I know absolutely, categorically, when I'm connecting with an audience, because I've learned that based on different remarks and comments and tonal issues that I display. I know what to expect if an audience is connected or not. And I don't get any of that on a zoom call. So kind of just have to plow ahead on a zoom call, as opposed to being in a room and talking to people and knowing you're connected. Including along the way, somebody's cell phone rings, and I'll stop and go Hello. And expecting to get a laugh if they're connected. And usually do you know and if I don't get a laugh, then I'm looking immediately for what other ways do I need to connect so that there is drawn in as I want them to be? And I can't possibly get that in a virtual call?   Ben Baker  38:29 Oh, absolutely. I literally had somebody in the front row I talk I was giving and their cell phone went off. And I walked off the stage and I grabbed the phone. It says they'll call you back during the middle of my keynote. I put their phone in my pocket says you can have that after the show. And the entire room. Burst out stood up. Yeah. First out laughing because they're gonna say, I can't believe he just did that. But it was it was one of those spontaneous things. I hadn't planned it, I hadn't thought about it. It just I just went ahead and did it. But it's those little magical things that get an audience talking about you for months, if not years ahead of time. From then,   Michael Hingson  39:12 I still remember reading an article about Sandy Duncan when she was playing Peter Pan on Broadway. And she was flying and went out over the audience and somebody's cell phone rang and he answered the call and she just flew over him and kicked the phone out of his hand. And and I guess people loved it but there was already at that time something that's notification don't use cell phones in the audience when course you're gonna live performance which was appropriate. But yeah, it's it's those kinds of things that also, as you said, make people remember you and that says it should be and they'll talk about you and not in a negative way, generally speaking, as well. Actually, if they're drawn into what you're saying,   Ben Baker  40:02 well, the person whose cell phone uh, came up to me afterwards goes, goes, I can't believe you did it. But that was funny.   Michael Hingson  40:08 Yeah.   Ben Baker  40:11 He knew he was in the wrong. Yeah, absolutely knew he was in the wrong, you know, but he just said there was, what am I going to do the phone rings against you silence it fast enough. And so I by the time I had the phone in my hand, you know, he thought it was funny. Everybody round him thought it was funny. But you could have absolutely had somebody who was very arrogant to go, how dare you take the phone out of my hand could have. Either way, you're still they're still going to talk about you.   Michael Hingson  40:38 I've been in audiences where I forgot to put my cell phone on mute. And it rings and I will get it out as fast as I can and mute it. I mean, that's the best thing I can do. Because I don't want to answer it. But yeah, and it is appropriate for people when you're a speaker to expect that people aren't going to have their cell phones or they're going to have a not have them on or at least they're going to mute them. Because they're supposed to be there to value you. I actually heard something last Friday. I was in a meeting. It's called PATA Palooza, which is a program where podcasters would be podcasters. And people who want to be interviewed by podcasters get together. It's a quarterly thing. And one of the things that one of the people said near the beginning was I'm talking, I can see the chat room, I would really appreciate it unless you have a specific question. Don't just sit there and chat in the chat room. Because it takes away from you listening to speakers, whether it's me or anyone else. And I see that all the time that people are chatting in the chat room, they're clearly not as focused on the speaker, as they should be, because they're doing everything but listening to the speaker. They're reading chats, they're chatting, oh, that was great what that person said, and they're spending all this time doing everything except listening to the   Ben Baker  41:58 speaker. But you can also have fun with it. I mean, two things I usually have. If I'm in a great big keynote online, I have somebody who's in the chat room. And I get them to sit there and go, Oh, that was a great question. But hang on a second, before you go into your next talk, you got to answer this question. And I always breathe, because then you're bringing a human element into it. That's okay. And that's fun. You know, it's fun, it's a matter of sit there going, Look, humans are human beings. We all have a need to, you know, to voice our opinion, to think to be engaged, but you want to be able to make people engage. I remember when Twitter walls were the big thing, where you had a big deal. 20 foot screen beside you as you were doing a keynote, and they were doing the Twitter feed while you're talking. And I used to, you know, halfway through my keynote, go and look at the Twitter wall and pick up a few tweets and start talking about them. Because then people sit there going, Wait a second, they're paying attention to me. Yeah, this is a human being on stage talking to human beings. And we all are, we're all human beings, and we all want to be listened to understood and valued. And the more it is not the Oracle from up high, you know, extolling the virtues. And actually being a human being talking to human being, helping them be better human beings, the more exciting to talk at tends to be   Michael Hingson  43:22 one of the things that I do again, when speaking, especially when I know their screens, and especially when I know that people are listening virtually, is to say, I gotta tell you, I'm not gonna be paying attention to you in the chat room, not because I have anything against chats and all that, but rather, because I can't chat and talk at the same time. But we do have somebody who will take questions and we will get to you. So if you really have an urgent question, then indicate that and I will make sure that I hear about it and and try to answer it immediately. Because I love answering questions, but mostly chats, and I don't necessarily interact well together.   Ben Baker  44:07 Well, it was just, it's distracting. I mean, think about it. From a keynote speakers point of view, when you're online. When you're online, you have a chat going on the background, you try to get all the technical things going on, you're trying to speak while at the same time, you're doing your own PowerPoint. And also you're you're working both hands with both Mycenae and keyboard while you're trying to deliver a seamless conversation. It's tougher to bid at the best of times. Yeah, and then trying to watch the chat room at the same time. It's impossible isn't gonna lead to we need to realize that people want to chat. People want to be part of that they want to be engaged in the conversation. So how do we facilitate that we have somebody whose job it is right to be to be that intermediary between the chat and us on stage to be able to To be able to bring everybody together. And I think that that's, that's a part of online presentations that most people are missing.   Michael Hingson  45:08 Yeah. And I find that that tends to work very well. And I will make clear to people upfront love to answer questions. And if there's a way to make that happen, then we do it. The other thing I love to do, and of course, a lot of the speeches that I do, I want to educate people a little bit about blindness and the fact that we're really not different than you guys. Sure. And so I will start off, I'm going to give my secret away. But I start off the presentations by saying when asked you a few questions, and mostly I don't get caught with this? I'll I'll say something like, did everybody hear the about the Supreme Court decision yesterday? Or did you did you happen to see that movie last night that was on TV? Or or, you know, how many of you know a person who happens to be blind, and I'll do a few of those. And if I'm fortunate, which most of the time I am, this is probably going to change now. But if I'm fortunate, people will raise their hands, they won't apply? Because they don't get it. Right. Right. And the last question I ask is, how many of you think it's a bright idea that when a blind lecturer is speaking to you that you respond by raising your hands. And it's fun, and it is always it's fun to do that. But people do take that sort of thing to heart. As I said, Now, I'm going to be in trouble, because everybody's going to applaud. So I'm gonna have to find a different way to do it, because they're gonna listen to this podcast. He said, hoping. But But speeches, I find in dealing with customers and dealing with employees in all that I do, it isn't talking to I talk about it with prayer, even it's not talking to God, it's talking with God. It's talking with your audience, and making them part of the the whole experience that you're all involved in involved in. And as I tell people, If I don't go away learning more than you learn, then I'm not doing my job well. Well, it's   Ben Baker  47:11 speaking to people in language that resonates with them, using analogies that resonate with them. Because I'm going to speak to steel workers a lot differently than I'm going to speak to accountants. Yeah, the same concepts will come into play, the same ideas will come into play, but I'll use different analogies. And I'll use different frames of reference because you need to be able to make people sit there go, I get that. Okay. Yeah, I understand. And it's not about you. It's about the audience that you're speaking to. And how do you get them on board? How do you get them to sit there and go? Yeah, all right. Now I understand what they're talking about. Okay, I'm bought in now, I'm going to really listen.   Michael Hingson  47:57 Have you ever given a speech where you were given a series of expectations of what was to happen and what the speech was to bid God about in the audience, and so on, whether it's a speaker's bureau that did it or from somewhere, and you got there and found out that you were totally given the wrong information and had to recraft the speech   Ben Baker  48:19 that happened to me just before COVID. That happened to me just before COVID, I was the last speaker, in our speakers evening. And I was given some information. And my understanding was, it was going to be a very corporate evening. And listen to speaker after speaker after speaker. It was very personal. It was extremely personal. And the audience was buying into this. And if I had delivered the speech that I had to give it, first of all, it would have landed flat. And second of all, it never would have resonated with anybody. Yeah. And I said to these guys, I said, luck. You have to, we have two choices. Either you can take me off the ticket, or I'm going or I'm going to do a 20 minute talk off the top of my head. I'm happy to do it. I can do it. I've done it before. But realize that the talk that I told you I was going to give I'm not going to because it's totally an absolutely irrelevant, based on the evening that we've just we've just done and I ended up sitting there talking for 20 minutes. And other people told me I nailed it. That's that's other people's choices, whether whether I did or I didn't Sure. But if if if I hadn't changed my topic right then and there. It would have almost been an embarrassment for me because it was I would have been totally an absolutely tone deaf to what the evening ended up being   Michael Hingson  50:00 I had a situation many years ago where a speaker's bureau said, We want you to come and speak to the national Property Managers Association. And I said, What are they? Oh, they're the people that rent apartments and stuff like that. And we want you to come. And it was a very relevant speech to give because we had just moved from an apartment, or a house that we had to another house elsewhere for a job. And so we gave our house to a property manager to manage until we could get it sold. So I went off, and I got down there, but I got there very late at night, before I was to give a breakfast speech. And I got up that morning and went down. And there was this really great breakfast, actually. And I was sitting there listening to people and I went, Wait a minute, this doesn't sound like what I was told. And so I said to somebody, you don't just help me out. I'd like to, and I don't even know for sure whether they knew I was the speaker or not. But they probably did. And I said, What is the national Property Managers Association, a worthy organization in the Federal Government that manages anything physical that the government owns? Oh, my God, totally different, needless to say, as diametrically opposed as they could be. But I had done various things like created GSA schedules for companies and I had been involved in government contracts, especially the fun part is with organizations that if I told you anything about them, even today, you would be the late Ben Baker, and you would disappear and nobody would know about you anymore. But I literally, as they would say, pivoted on a dime. And it went very well. And I got to talk about other kinds of things. And fortunately, I had the experience to do that. And I think that as speakers, we should be able to do that.   Ben Baker  52:00 I agree. But also, we it is, in our best interest as speakers to sit down a couple of weeks ahead of time, with not with the speaker's bureau that's high for you. But with the actual event organizer, right and sit there and say, How can I help you shine to your audience? Exactly. Well, how can we make this relevant to the people that are in the room? Tell me who's in the room. Tell me about the conference. Tell me about what your goals of the conference are? What do you want people to walk away knowing? Why do you want them to come back next year, and be able to have all that information at your fingertips. So you can craft a talk, that not only is as relevant to the people in the audience, but it also makes the organizers who hire you and are paying you, you know, a lot of money, make sure that they shine. And that and that, to me is a critical part of being a great keynote speaker.   Michael Hingson  52:59 And the other thing that I love to do is to say I if if I'm not the first person on the agenda, I'd like to come in a day early and listen to some of the other speakers and so on, because I'll learn a lot from them. And invariably, if that's the case, or if I'm not the first speaker of the day, I will listen to speakers before me who have said things that allowed me to add more value into the presentation that I'm going to give.   Ben Baker  53:28 Absolutely. My attitude is I tell this to organizations hire me, I said, Look, you're hiring me for the weekend. You're hiring me for three days, right? I am happy to come in, I will do a keynote. I will do a meet and greets we can we get at your VIPs come in. And we can do you know we could do a book signing with my book if you want. And I'm also willing to do a workshop. Why don't we Why don't you bring me in for three or four events, we'll we'll get you a group price for everything. And therefore we can make sure that you get the best value out of this as possible.   Michael Hingson  54:01 I can absolutely do the same thing.   Ben Baker  54:04 Yeah. And that way you can be integral to that you're not just somebody that arrives 15 minutes before you're you know, they do a slight you'll do a slipshod soundcheck, you'll jump on stage, do your thing and then be in a cab heading to the airport as soon as the events over. Yeah, and there's a lot of keynotes to do that.   Michael Hingson  54:24 I know. I just don't like to do that. I like to as I said, I learned I get to learn. And I've also said if you know of other people, a lot of times we will do keynote speeches, inspirational speeches, and I've said look if you know other people that need a speaker, cuz sometimes people will say, well, we can't afford your price. I said well, and let's figure out how we add somebody else into the mix. If you've got donors or if you know of a school or whatever that might need a speaker. Let's figure out other things that I can do while I'm there because I come I want to come and spend whatever time you need me to do that. also helps a lot.   Ben Baker  55:01 Oh, exactly. It's about finding ways, whether this is a keynote, whether it's being a leader, whether it's being somebody who works in an organization, understanding how to help other people succeed. Because when you can sit there and say, How can I make you succeed, they're going to help you succeed.   Michael Hingson  55:20 Tell me about your books, if you would   Ben Baker  55:22 share, I've written two books, and they couldn't be more diametrically opposed. The first book I wrote was called powerful personal brands, a hands on Guide to Understanding yours. And I wrote that in 2018. And it really, truly is a workbook for personal branding. What I found is I do volunteer at a couple of the major universities, and I teach people personal branding, networking skills, and also how to interview and I sit there he says, okay, so what are you guys doing in order to build your own personal brand, because a lot of these kids are extremely smart, and they're horrible at articulating their own value. It's part of being young, you know, it just I'm sure I was nowhere near as good as 2530 years ago, as I am doing it today. It's experience. And none of them had a book that they really liked. And I said, All right, I'm going to try to find new one. I couldn't find one. So I wrote it. And it was it was a wonderful experience. The book, not only does it tell stories from my life lessons that I learned, but at the end of every chapter, what I do is I ask a question, and I leave two pages of blank lines for people to write their own ideas. And that was what the book is about. During COVID. I ended up doing 16 part, podcast series with a friend of mine, by the name of Claire Chandler. And it was all we were lamenting about the fact that nobody was thinking about what's next. Everybody was sitting there at the beginning of COVID, with their hands on their knees, rocking back and forth and says, Don't, don't look at me, don't talk to me, because I just don't know what I'm doing. And I'm, I'm terrified to death. And I can't make a decision. Fine. I understand all that. But people in leadership need to be able to sit there and say, Okay, here's where we are, this is where we need to go. It may change, but give people the confidence to know that there's there is light at the end of the tunnel. So we wrote a book called leading beyond the crisis. And actually what it was it was the podcast. And what we did is we took that podcast interviews, we transcribed them, edited them and turn them into a he said she said type book. And it really is not written for COVID. But it's sit there going Listen, throughout our lives, we're going to have crisis's. Whether it's your building, burning down, whether it's a financial crisis, whether it's, you know, whether it's it's COVID, or some other type of medical emergency, we're all going to run into situations within our businesses that are going to be a crisis. The question is, how do you deal with it? And how do you instill the confidence in people to sit there and say, Look, I don't have all the answers. I don't know exactly where we're going. But this is the direction we're gonna go tomorrow. And if tomorrow comes and we go, well, we didn't make it. We didn't go exactly where we want to go. Let's reevaluate, figure out what we did wrong, figure out what we did, right? And then move forward from there. So those are what my books tend to be about.   Michael Hingson  58:31 Did you self publish? Or   Ben Baker  58:33 what I did I self published both of them. Cool. Yeah. Amazon is my friend.   Michael Hingson  58:39 Yes. Kindle Direct Publishing these days, Kindle Direct   Ben Baker  58:43 Publishing my book is available through Ingram Spark and Amazon. And with that is pretty much available in every every bookstore in the world, we   Michael Hingson  58:53 bookstore in the world. Yeah, that anybody can order, which is all that that really matters. And they do. Well, and what more can you ask for? Exactly. So change is is all around us is that the only true constant in the world? That's my   Ben Baker  59:09 attitude. My attitude is that change is truly the only constant. It doesn't matter where we are, things are going to change. They're gonna get better, they may get worse. They may go, the sky may go from blue to black to gray. But it's it's going to the sun's going to come out again. And we all need to realize that the world is in flux. There's, there's all sorts of things we can control. Most things we can't. And we have to sit there and say, Okay, these are the things I can control. These are the things I can't, how do we how do we mitigate or risk based on that? And how do we move forward and how do we be successful based on the situations we find ourselves in today? And knowing that tomorrow with different information with this different circumstances, we may have to change. And we have to be ready to embrace that.   Michael Hingson  1:00:06 Well, we know the sun is going to come out tomorrow, except there is such a thing as the day that we have a supernova. So just saying   Ben Baker  1:00:17 the world Sunday, the world will implode.   Michael Hingson  1:00:19 And you know, we don't have control over that. So why worry about it?   Ben Baker  1:00:22 I can't control it. So why worry about it?   Michael Hingson  1:00:26 Exactly right. We I was having a discussion with a colleague this morning, we're writing a book, I may have mentioned it called a guide dogs Guide to Being brave, talking about fear, and so on. And we were talking about normal this morning, and how everyone wants to always get back to normal. With COVID, we have got with COVID, we want to get back to normal. For me, I really started getting frustrated with that after September 11, when people started saying we want to get back to and we got to get back to normal. And it took me a little while to realize why I reacted so vehemently to that. Normal would never be the same again, we can't get back to normal, there is something to be said for entropy, right? Once you open a can of worms, you can only put the worms back in a bigger can. And and normal would never be the same again.   Ben Baker  1:01:19 Well, I look at this as I remember when we when we bought this house 20 years ago. And we you know, my wife said, Okay, I want to do this renovation, I want to do this renovation, okay. And she This is why I want to renovate the master bathroom because the master bathroom had carpet all the way up to the top and carpet, your carpet in the bathroom. Whew, wow. Okay, and the people in front before us owned a dog. They owned a very large dog. And supposedly they paid the dog in that tub. I told my wife, I said, Look, I can tell you that this is going to cost you this, this is going to cost you this. This is going to cost you this. When it comes to the bathroom. I have not a clue. It says until we tear up the carpet. And we expect the floor. I have no idea if this is a $10,000 fix or a $30,000 fix. Because you don't know until you start banging walls and stuff. And ripping, ripping off drywall. You have no idea what's behind what's behind those closed those closed walls, right? And you have to be prepared to sit there go, okay. We're in it. We're in the fire store. We've we've we've destroyed the drywall and we've we've put it in a dumpster and we've sent it away. We have bare walls. Okay, we're dealing with some wood rot. Okay, what do we do now? It's not like, it's not like they can go back, get that old drywall, put it back up on the wall and forget about it. We have to deal with what's in front of you. And you have to sit there and say, You know what, one way or the other, we'll figure it out. And we'll and we will survive and we will thrive. And I think maybe what we need to be as a society.   Michael Hingson  1:03:08 It may affect your budget, but I'm gonna fix it. So what did you do with the carpet? Oh, the   Ben Baker  1:03:13 carpet blue carpet went in the garbage. You know, the carpet went in the garbage. We you know, we tiled the entire thing and luckily enough, the Tongue Groove floor underneath was was still good. Good. You know, I didn't I didn't have to pull out all the tongue and groove. I didn't have I didn't have wood rod I didn't have you know, that's floor joists that needed to be replaced. You know, it was it was a $12,000 fix. It wasn't a $30,000 fix. It was within tolerances of budget.   Michael Hingson  1:03:42 I'm actually very surprised because the floor being carpeted, and they bathing a dog and then bringing the dog out over carpeted floor where there's a lot of splashing, you would think it would could have been a lot worse. You were very fortunate.   Ben Baker  1:03:55 We were extremely fortunate. And I looked at it and said okay, but we have the attitude going in that it's going to be what it's going to be we're tearing up the carpet regardless. Yeah. And the worst it's going to do is it's going to cost us a little extra money and a little bit more time. So where do you guys live? We live in Richmond BC up in Canada. We are. It's a suburb of Vancouver, just so the airport.   Michael Hingson  1:04:24 So floors can be a little cold on the feet in the winter, but you know, that's fine. Exactly. But we built this house back in 2016. And we just use luxury vinyl tile. All of it is floating so it's not glued down. My wife in her wheelchair, rollover it very well. We haven't broken any tiles, but it makes for a much more convenient environment becau

We're chatting with Ben Baker, President of Your Brand Marketing and Podcast Host for Your Living Brand Live Show. Ben has worn a lot of hats and has had the opportunity to see how employees truly affect their company's brand story, and how you can uncover the gems that could make up an authentic internal brand story for your company. We also continue our segment with Ragan's Communications Leadership Council with Amanda Schoch, Chief Communications Officer at PNNL. You can find our resource guides as well as our guests' contacts on our associated blog page: www.internalcommspro.com/shownotes You can learn more about Ragan's Communications Leadership Council on their website: https://commscouncil.ragan.com/ Music Provided by Bensound

I pulled an interview from the archives this week from when I interviewed Ben Baker live on LinkedIn last year to discuss leading through crisis. Ben is a marketing and branding consultant, professional speaker and the author of http://www.amazon.com/author/benbakerspeaks (Powerful Personal Brands: a user's guide to understanding yours -)  and the co-author of https://www.amazon.com/Ben-Baker/e/B07F1YS198 (Leading Beyond a Crisis: a conversation about what's next) . He is an expert on leadership and employee experience. He is also the founder of Your Brand Marketing and podcast host to Your Living Brand Live Show In this interview, we discuss: How to be a leader especially through crisis How to work effectively through the pandemic How to take ownership of your career and why you need to take action toward your goals Connect with Andy Storch here: https://andystorch.com/ (https://andystorch.com/) https://www.linkedin.com/in/andystorch/ (https://www.linkedin.com/in/andystorch/) https://tdtt.us/ (https://tdtt.us/) Connect with Ben Baker: https://yourbrandmarketing.com/ (https://yourbrandmarketing.com/) https://yourbrandmarketing.com/yourlivingbrand-live-show/ (https://yourbrandmarketing.com/yourlivingbrand-live-show/) http://www.bookameetingwithben.com/ (http://www.bookameetingwithben.com/) https://www.linkedin.com/in/yourbrandmarketing/ (https://www.linkedin.com/in/yourbrandmarketing/)

I pulled an interview from the archives this week from when I interviewed Ben Baker live on LinkedIn last year to discuss leading through crisis. Ben is a marketing and branding consultant, professional speaker and the author of http://www.amazon.com/author/benbakerspeaks (Powerful Personal Brands: a user's guide to understanding yours -)  and the co-author of https://www.amazon.com/Ben-Baker/e/B07F1YS198 (Leading Beyond a Crisis: a conversation about what's next) . He is an expert on leadership and employee experience. He is also the founder of Your Brand Marketing and podcast host to Your Living Brand Live Show In this interview, we discuss: How to be a leader especially through crisis How to work effectively through the pandemic How to take ownership of your career and why you need to take action toward your goals Connect with Andy Storch here: https://andystorch.com/ (https://andystorch.com/) https://www.linkedin.com/in/andystorch/ (https://www.linkedin.com/in/andystorch/) https://tdtt.us/ (https://tdtt.us/) Connect with Ben Baker: https://yourbrandmarketing.com/ (https://yourbrandmarketing.com/) https://yourbrandmarketing.com/yourlivingbrand-live-show/ (https://yourbrandmarketing.com/yourlivingbrand-live-show/) http://www.bookameetingwithben.com/ (http://www.bookameetingwithben.com/) https://www.linkedin.com/in/yourbrandmarketing/ (https://www.linkedin.com/in/yourbrandmarketing/)

How we show up to each situation, and its relative stress on us, is the capacity we have for emotional resilience. A world with high stress and dramatic change lurking just beyond what we can see requires that we are able to flex in our actions, thinking, and feelings. Those pressure cooker situations also require a high level of self-awareness and the ability to trust yourself and lean into your moral compass. Jess Dewell welcomes guests Ben Baker, President and CEO Your Brand Marketing, Mark Carruthers, Principle, Senior Consultant, and Andrew Hutton, Founder & CEO Day One, to share their insights and experiences as they grow their emotional resilience.

One can't overstate the importance of being able to flex in action, feeling, and thinking to build emotional resilience. In this discussion, receive actionable tips, personal experiences, and results! Jess Dewell welcomes Ben Baker, President and CEO Your Brand Marketing; Mark Carruthers, Principle, Senior Consultant; and Andrew Hutton, Founder & CEO Day One, to share their insights and experiences to build emotional resilience in a world of burnout.

Proactive leaders? What do they look like? What are the qualities and traits that make them stand out from the crowd? Get the answers to those questions and more from Ben Baker. Leadership, teaching, branding, speaking - All of the above describes a little bit of what Ben Baker does. But what really describes who Ben Baker is, is a man who embodies kindness #leadership. Listen in as we discuss: - What do other people need? - How do we make other people's lives better? - How can we allow others to shine and win? These are just a few of many "outward looking" questions covered in this episode. Take a listen! You'll be glad you did. About Ben Ben Baker has been helping companies, and the people within them understand, codify, and communicate their unique value to others for nearly a quarter of a century. He is the president of Your Brand Marketing, an Employee Engagement Consultancy, author of “Powerful Personal Brands: a hands-on guide to understanding yours,” and "Leading Beyond a Crisis: a conversation about what's next," and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with more than 250+ episodes behind him. Ben believes that if companies understand, live, and build cultures around their purpose, employees will engage, stay, and want to grow with the company. This takes great leadership, communication, and awareness of the brand. Get more information about Ben and all the links to connect with him through his website speaker kit. --- Send in a voice message: https://anchor.fm/kindness-happiness/message Support this podcast: https://anchor.fm/kindness-happiness/support

The 40-hour work week is out, being paid for competing tasks is in. Other than manufacturing this is the way employers should now be thinking, according to Ben Baker, specialist in employer brand marketing and our guest in this episode.Whilst it may have been chaotic at first, the pandemic has proven that the traditional working pattern can be disrupted.  And it succeeds if companies have evolved their culture and maintained, or better still, upped their game in employee engagement.The whole definition of a workplace has changed - the office is 'old hat'. It could as easily be a kitchen, a summer house or a spare bedroom.  Working from home gives people a taste of autonomy and flexible working which means managers need to find new ways of engaging with their teams.  The leader must seek to understand, as Simon Sinek so eloquently explains in his TED talk 'Start with Why'.  Be curious not judgemental. When big change is afoot, messages can so easily be misinterpreted as they traverse the layers of large organisations especially.  Ben's business specialises in employer communication and in the last year the internal podcast has taken off as a new way of keeping staff engaged, helping them to feel respected and involved.Now we might be a little biased but we think it's a great way of communicating!  You'll learn more about it in this show and via the link in the free resources below.So what four words (one for each leg of the sheep or dog of course) will Ben use to describe the most extraordinary team? We conclude our conversation with this question to each of our guests and as yet no two have been the same.If this episode has prompted any questions for Ben, Chris or Caroline, please go ahead and ask - either email caroline@raisingthebaa.com or leave it in your review!Enjoy - and thank ewe for listening :-)Free resources:Check out Ben's 10 impactful questions to ask on an internal podcastSheep, Shepherd or Dog - which one are ewe? Take our personality quiz and find out.Connect with the speakers via LinkedIn:Caroline Palmer - Top Dog and Co-Founder, Raising the BaaChris Farnsworth - Head Shepherd and Co-Founder, Raising the BaaBen Baker - President, Your Brand Marketing

As the founder of Your Brand Marketing, Ben Baker helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and externally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful stories that elevate and engage employees and compel customers to take action. Ben is a two time author, podcast host, keynote speaker and creator of the Podcast Host for Hire Program. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find Tony at tonydurso.com/podcast.

As the founder of Your Brand Marketing, Ben Baker helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and externally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful stories that elevate and engage employees and compel customers to take action. Ben is a two time author, podcast host, keynote speaker and creator of the Podcast Host for Hire Program. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find Tony at tonydurso.com/podcast.

As the founder of Your Brand Marketing, Ben Baker helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and externally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful stories that elevate and engage employees and compel customers to take action. Ben is a two time author, podcast host, keynote speaker and creator of the Podcast Host for Hire Program. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find Tony at tonydurso.com/podcast.

As the founder of Your Brand Marketing, Ben Baker helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and externally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful stories that elevate and engage employees and compel customers to take action. Ben is a two time author, podcast host, keynote speaker and creator of the Podcast Host for Hire Program. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find Tony at tonydurso.com/podcast.

As the founder of Your Brand Marketing, Ben Baker helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and externally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful stories that elevate and engage employees and compel customers to take action. Ben is a two time author, podcast host, keynote speaker and creator of the Podcast Host for Hire Program. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find Tony at tonydurso.com/podcast.

As the founder of Your Brand Marketing, Ben Baker helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and externally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful stories that elevate and engage employees and compel customers to take action. Ben is a two time author, podcast host, keynote speaker and creator of the Podcast Host for Hire Program. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find Tony at tonydurso.com/podcast.

As the founder of Your Brand Marketing, Ben Baker helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and externally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful stories that elevate and engage employees and compel customers to take action. Ben is a two time author, podcast host, keynote speaker and creator of the Podcast Host for Hire Program. Listen to The Tony DUrso Show on VoiceAmerica Influencers Platform every Friday at 2pm Pacific. You can also find Tony at tonydurso.com/podcast.

EPISODE OVERVIEW: So what happens when you take a young man and introduce him to competitive cycling, theater, and construction all before high school graduation? Then, as he's developing as a man and transitioning into adulthood, infuse him with world travel, technology, and Marketing?Ladies and Gentlemen, get ready to hear (on the podcast) and see (on YouTube) what happens first-hand so you can grow yourself via this weeks episode of the Remarkable People Podcast, the Ben Baker story!GUEST BIO: As the founder of Your Brand Marketing, Ben helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and externally and develop the next generation of leaders. Through his work, brands tell engaging and meaningful brand stories that elevate and engage employees and compel customers to take action.Ben is a international keynote speaker, two times author, published in a variety of magazines and host of the YourLIVINGBrand.live podcast.FEATURED QUOTE(S): “Believe you can do anything, but know you're not going to do it on your own.”– Ben Baker (Philippians 4:13)EPISODE PROUDLY SPONSORED BY: Pam Heinold, Better Homes and Gardens Real Estate – Pensacola, FL | Phone 850.232.2332Military Murder Podcast, Mama Margot Productions

Episode #40: We have two amazing leadership experts on the show today and they bring their A game on the subject. Ben Baker and Claire Chandler are passionate about the subject of leadership and the importance it has for today and for the future. They started a mini-series podcast on the subject and it blossomed into a book. On this episode, they share tips on how to increase your current leadership and how to truly inspire your team. Take your next leadership step by tuning in! Ben's Bio:As the founder of Your Brand Marketing, Ben helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful brand stories that elevate and engage employees and compel customers to take action.Contact Ben:LinkedInyourbrandmarketing.comleadersmadehere.com----------------------------------------------------------------------Claire's Bio:Claire helps complex, growing businesses build sustainable, profitable organizations. As the president and founder of Talent Boost, she leverages over 25 years of experience in business leadership, human resources and communications to boost leadership alignment and effectiveness. Through her work, leaders create the replicable confidence that leads to Profitable SWAGGER. Contact Claire:LinkedInclairechandler.netleadersmadehere.comGet a FREE chapter of their book "Leading Beyond a Crisis"

Ben Baker is an experienced brand marketing expert and employee engagement. He is the founder of Your Brand Marketing and is also an expert in communication as well as a podcaster. Ben and Dr Howard discuss the critical aspects of communication as Howard releases the second edition of his book Power Talk: The Art of Effective Communication.Ben can be reached at 604 512 7174Ben@yourbrandmarketing.comWww.yourbrandmarketing.comSupport the show (https://www.buymeacoffee.com/hownottothink)

Show Notes:Welcome to Episode 192! For the last 25 years Ben has helped people communicate both inside and outside the company. To help them to stop being commodities and start being brands worth loving. Two time author, podcast host and champion of differentiation. Remember Our Troops! Enjoy!Quote: My purpose is to elevate other people, find their vision and communicate effectively - Ben Baker Knowledge Nuggets and Take-Aways:If you are looking to hire a coach/consultant ask them why should I trust you?Don’t be afraid to take risks, fail forward and ask when you need to know somethingKeep you eyes on the here and now with your eye on the horizonIf you are a CEO/Owner, make sure you include all decision makers (especially if you're hiring an outside consultant. Be comfortably uncomfortable Here is a link to this episode on our website: https://timetoshinetoday.com/podcast/benbaker/Recommended Resources: www.YourBrandMarketing.com Podcaster Host For HirePick Up Ben’s Books!Ben’s Linked INBen’s YouTube ChannelBen’s FacebookBen’s Twitter Host Your Podcast for Free with Buzz Sprout Our Show Sponsor Sutter and Nugent Real Estate - Real Estate Excellence Music Courtesy of: fight by urmymuse (c) copyright 2018 Licensed under a Creative Commons Attribution (3.0) license. http://dig.ccmixter.org/files/urmymuse/58696 Ft: Stefan Kartenberg, Kara Square

What does it take to lead beyond a crisis?  During massive disruption, should leaders only focus on pulling through, or can they effectively adapt and evolve in order to prepare for what comes next?  In this episode, I speak to Ben Baker and Claire Chandler, authors of 'Leading Beyond a Crisis: A Conversation About What's Next,' about what leaders need to do today in order to futureproof their business, even while working through a crisis. Bios: Ben Baker As the founder of Your Brand Marketing, Ben helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful brand stories that elevate and engage employees and compel customers to take action. ben@yourbrandmarketing.com www.yourbrandmarketing.com   Claire Chandler Claire helps complex, growing businesses build sustainable, profitable organizations. As the president and founder of Talent Boost, she leverages over 25 years of experience in business leadership, human resources and communications to boost leadership alignment and effectiveness. Through her work, leaders become magnets for the right talent to achieve their mission. claire@talentboost.net www.clairechandler.net   Resources: Leading Beyond a Crisis: A Conversation About What's Next https://www.amazon.com/Leading-Beyond-Crisis-Conversation-About-ebook/dp/B08GSVF63Lg   Claire and Ben's video series "Creating the New Normal: Leadership in a Post-pandemic World" Leading Beyond a Crisis intro video   Before you go, make sure to subscribe to Humans, Now and Then.   Follow the show on social media: twitter.com/humansnownthen instagram.com/humansnowandthen facebook.com/humansnowandthen linkedin.com/in/rscottcbap

As the founder of Your Brand Marketing, Ben helps clients understand what makes them special, unique, and engaging. For the past 25 years, he has been helping companies communicate internally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful brand stories that elevate and engage employees and compel customers to take action.    Here’s what we discussed:  Branding and Re-Branding  Strategizing  The Importance of Your Brand’s Story    Connect with Ben Baker:  http://www.yourbrandmarketing.com/  http://www.amazon.com/author/benbakerspeaks  http://www.linkedin.com/in/yourbrandmarketing  http://www.twitter.com/yourbrandmrktng   

Ben Baker of "Your Brand Marketing" joined us in a deep conversation helping understand how customer experience can be among the most important aspects in helping grow voracious advocates for your brand. Ben describes his mission as follows: "I want to enable you to tell your story to your most important clients. . . your employees and develop your leadership teams, in order to bring that story to life!" Join us in this conversation and let us know your thoughts. You can reach out to ben as follows: https://yourbrandmarketing.com/home/ https://www.linkedin.com/in/yourbrand... Please consider subscribing to the FangledCast for more interviews and conversations and let us know what other topics may be on interest to you. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/andrew-deutsch4/support

Ben Baker is the President of Your Brand Marketing and Podcast Host. We discuss adaptability, allowing people to value your work, and sharing your work with the world. Check out Ben's work at www.yourbrandmarketing.com/ Let's connect! The best place to find me is on LinkedIn www.linkedin.com/in/olga-kirshenbaum/ Check out my blog at www.ragstorichesconsulting.com/blog for money insights --- Support this podcast: https://anchor.fm/olga-kirshenbaum/support

Ben Baker is the CEO and Founder of https://yourbrandmarketing.com/ (Your Brand Marketing,) and host of the podcast Host for Hire. Ben created his company and podcast to help promote other entrepreneurs. He provides support growth and creates a podcast and creative process to allow new customers and clients to flow in for new entrepreneurs or anyone needing social media boosts.  

Are you clear about the message that your personal brand communicates to potential clients? My guest Ben Baker has literally written the book on this, and he shares valuable insights that will help you clarify your message. We also discuss actions to take when dealing with a crisis like the pandemic. Ben is the president of Your Brand Marketing, an Employee Engagement Consulting firm. For nearly 25 years, he’s been helping companies, and the people within them understand and communicate their unique value to others. He’s also the author of two books, Powerful Personal Brands: and his latest one, Leading Beyond a Crisis. His latest project is Podcast Host for Hire, providing a done-for-you service for companies that want to have a podcast.You’ll discover: What “personal brand” is and why that’s important for your businessHow to create an unforgettable experience before and after your clients buyWhat a company needs to create beyond a mission, vision and values statementHow to create a compelling story to make your brand memorableWhy it’s important to reach out to current clients during a crisis

Ben Baker has been helping companies, and the people within them understand, codify, and communicate their unique value to others for nearly a quarter of a century. Ben is the president of Your Brand Marketing, an Employee Engagement Consultancy, author of “Powerful Personal Brands: a hands-on guide to understanding yours,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with over 150 episodes behind him. Ben believes that if companies understand, live, and build cultures around their purpose, employees will engage, stay, and want to grow with the company. This takes great leadership, communication, and awareness of the brand. Connect with Ben:Linked in:  @yourbrandmarketingTwitter:  @yourbrandmrktngFb:  @yourbrandmarketingYouTube:  @gettingyounoticed Subscribe & Review in iTunes Are you subscribed to our podcast? If you're not, we want to encourage you to do that today. We don't want you to miss an episode. We will be adding a bunch of bonus episodes to the mix and if you're not subscribed there's a good chance you'll miss out on those. Click here to subscribe in iTunes! Now if you're feeling extra lovin', we would be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they're also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what your favorite part of the podcast is. Thank you! Music: Purple Planet MusicSound Effect: soundbible Mentioned in the show:ravel definition RaRa's Nails!

Ben Baker has been helping companies, and the people within them understand, codify, and communicate their unique value to others for nearly a quarter of a century. Ben is the president of Your Brand Marketing, an Employee Engagement Consultancy, author of “Powerful Personal Brands: a hands-on guide to understanding yours,” and the host of IHEART and Spotify syndicated YourLIVINGBrand.live show with over 150 episodes behind him. Ben believes that if companies understand, live, and build cultures around their purpose, employees will engage, stay, and want to grow with the company. This takes great leadership, communication, and awareness of the brand. Connect with Ben: Linked in: @yourbrandmarketing Twitter: @yourbrandmrktng Fb: @yourbrandmarketing YouTube: @gettingyounoticed Subscribe & Review in iTunes Are you subscribed to our podcast? If you’re not, we want to encourage you to do that today. We don’t want you to miss an episode. We will be adding a bunch of bonus episodes to the mix and if you’re not subscribed there’s a good chance you’ll miss out on those. Click here to subscribe in iTunes! Now if you’re feeling extra lovin’, we would be really grateful if you left us a review over on iTunes, too. Those reviews help other people find our podcast and they’re also fun for us to go in and read. Just click here to review, select “Ratings and Reviews” and “Write a Review” and let us know what your favorite part of the podcast is. Thank you! Music: Purple Planet Music Sound Effect: soundbible

Ben Baker is the founder of Your Brand Marketing, Ben helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful brand stories that elevate and engage employees and compel customers to take action. Claire Chandler helps complex, growing businesses build sustainable, profitable organizations. As the president and founder of Talent Boost, she leverages over 25 years of experience in business leadership, human resources and communications to boost leadership alignment and effectiveness. Through her work, leaders become magnets for the right talent to achieve their mission. TODAY, Ben and Claire impart valuable wisdom from their latest book: Leading Beyond a Crisis. While COVID-19 has impacted the entire world, it is not the first crisis leaders have had to face, nor will it be the last.The question is, how do we maintain calm in the midst of crisis, while continuing to move our companies forward? Get the first cheaper of their book: Leading Beyond a Crisis http://www.bit.ly/leadingfreechapter

Ben Baker is the founder of Your Brand Marketing, Ben helps clients understand what makes them special, unique and engaging. For the past 25 years, he has been helping companies communicate internally and developing the next generation of leaders. Through his work, brands tell engaging and meaningful brand stories that elevate and engage employees and compel customers to take action.Claire Chandler helps complex, growing businesses build sustainable, profitable organizations. As the president and founder of Talent Boost, she leverages over 25 years of experience in business leadership, human resources and communications to boost leadership alignment and effectiveness. Through her work, leaders become magnets for the right talent to achieve their mission.TODAY, Ben and Claire impart valuable wisdom from their latest book: Leading Beyond a Crisis.While COVID-19 has impacted the entire world, it is not the first crisis leaders have had to face, nor will it be the last.The question is, how do we maintain calm in the midst of crisis, while continuing to move our companies forward?Get the first cheaper of their book: Leading Beyond a Crisishttp://www.bit.ly/leadingfreechapter

Today I am interviewing Ben Baker who is the President of Your Brand Marketing and gain his insight on how he has managed to thrive in this season but also gain some helpful strategies for all organisations. Ben gave some great insights and strategies based on his own experience along with the new book his has written on 'Leading beyond a crisis'. He says businesses have a unique opportunity today to sit there and say what can be? If we're going to be home, if we're going to be changing our way of business, if we're going to be looking towards the future and part of our people are going to be at home and part of our people are going to be at the office and communications going to be different. What could this look like and every single employee needs to be re-onboarded. Every single employee needs to understand what is the new purpose of the company.  What is the new vision of the company. What is the new mission of the company. Where's the what's the new direction we're heading in, what's changed. What policies have changed. What procedures have changed. What methodologies have worked. What clients have changed. Connect with Ben:LinkedIn: https://www.linkedin.com/in/yourbrandmarketing/Website: http://www.yourbrandmarketing.com/Email: ben@yourbrandmarketing.comTwitter: https://twitter.com/YourBrandMrktng    

In this episode, Ben Baker, the President of Your Brand Marketing, shares what he does to help clients retain people in an organization. Ben has spent 25 years helping people communicate the  value of their brand. Through workshops and consultations, Ben works with his clients to help them engage, retain and grow their most valuable assets, their employees, and to build leaders at all levels.If you're a CEO or a VP HR with the responsibility to retain people in your organization, but your employee retention rate keeps going down much faster than you want, you're going to want to reach out to Ben Baker at https://aha.pub/BenBaker.Mitchell Levy is the Global Credibility Expert at AHAthat, the first AHA leadership (Thought Leadership) platform on the market for thought leaders, experts and companies to unleash their genius to the world. His passion is helping entrepreneurs, business owners and C-Suite Executives get known as thought leaders & become best-selling authors with the AHA platform. He is an accomplished entrepreneur who has created 20 businesses in Silicon Valley including four publishing companies that have published over 800 books. Mitchell is an international best selling author with 60 business books, has provided strategic consulting to over 100 companies, has advised over 500 CEOs on critical business issues, and has been chairman of the board of a NASDAQ-listed company.Visit https://www.credibilitynation.com to learn more about the Credibility Nation community.Visit https://www.ahathat.com/author to learn how you can become an Amazon best-selling author in 4 months.

Ben Baker is the President of Your Brand Marketing, an internal communications consultancy focusing on developing leaders, engaging, retaining and growing employees, and developing champions for your brand.Ben is the author of Powerful Personal Brands: A Hands-on Guide to Understanding Yours, and he is the host of The YourLIVINGBrand.live podcast, on iHeartRadioClick here to find Powerful Personal Brands: A Hands-on Guide to Understanding Yours on Amazon.To learn more about Ben and his work, and to retrieve a copy of his whitepaper, Ten Ways To Increase Employee Engagement, visit his website at https://yourbrandmarketing.com/.Ben also invites you to visit and engage with him on the following social sites:LinkedInPodcastFacebookTwitterwww.yourbrandmarketing.com/workshopsLeaders Made HereThe SuccessInSight Podcast is a production of Fox Coaching, Inc. and First Story Strategies.

Your brand is only as strong as your weakest employee on their worst day. This is according to Ben Baker, the mind behind Your Brand Marketing. Because of this, he insists on creating a great experience for employees, which is crucial to the success of a company. Ben is a storyteller who helps brands tell engaging stories that compel their customers to take action. In this episode, he joins Andy Storch to talk about creating an experience and a brand that attracts and retains the best employees. He also discusses the impact of aligning the vision from top management to the employees, customers, and even vendors.

Your brand is only as strong as your weakest employee on their worst day. This is according to Ben Baker, the mind behind Your Brand Marketing. Because of this, he insists on creating a great experience for employees, which is crucial to the success of a company. Ben is a storyteller who helps brands tell engaging stories […]

Your brand is only as strong as your weakest employee on their worst day. This is according to https://www.linkedin.com/in/yourbrandmarketing/ (Ben Baker), the mind behind https://yourbrandmarketing.com/ (Your Brand Marketing). Because of this, he insists on creating a great experience for employees, which is crucial to the success of a company. Ben is a storyteller who helps brands tell engaging stories that compel their customers to take action. In this episode, he joins Andy Storch to talk about creating an experience and a brand that attracts and retains the best employees. He also discusses the impact of aligning the vision from top management to the employees, customers, and even vendors. 

In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals. Some topics we discussed include: *How companies get employee engagement wrong *Is employee advocacy a subset of internal marketing *Who needs a personal brand story and why *How to write a brand story *The biggest mistake people get wrong with crafting a brand story by using the hero's journey formula *How to write a brand story and repurpose it *How can you factor your brand evolution into writing your brand story *How to get customers to tell a version of your brand story *Are brand stories driven by personality *Is their truth to the saying that customers must buy into the story not just the product *Examples of companies sharing great brand stories *How to help a company, discover and create their brand story assuming that they've already got their mission and vision *How to persuade customers and vendors to be interviewed and gain their perspectives *What could businesses do to create a quick win and prove to their leadership that is worth investing in *Why brand story resonance is important *How to reiterate and reinforce the brand story at various touch points connect with Ben at www.yourbrandmarketing.com

In this episode, Ben Baker, founder of Your Brand Marketing (an employee engagement firm) shares how we can write a powerful brand story that boosts referrals. Some insights he shares include: How companies get employee engagement wrongIs employee advocacy a subset of internal marketingWho needs a personal brand story and whyHow to write a brand storyThe biggest mistake people get wrong with crafting a brand story by using the hero's journey formulaHow to write a brand story and repurpose itHow can you factor your brand evolution into writing your brand storyHow to get customers to tell a version of your brand storyAre brand stories driven by personalityIs their truth to the saying that customers must buy into the story not just the productExamples of companies sharing great brand storiesHow to help a company, discover and create their brand story assuming that they've already got their mission and visionHow to persuade customers and vendors to be interviewed and gain their perspectivesWhat could businesses do to create a quick win and prove to their leadership that is worth investing inWhy brand story resonance is importantHow to reiterate and reinforce the brand story at various touch points

Every employee lost costs $100,000 to replace. And whether they stay or go all hinges on one thing: Trust. Founder & President of Your Brand Marketing, Ben Baker makes his case for why "trust" IS your brand. We have a blast unpacking: the one true measure of your brand why you should ditch your mission and vision statements the cash value of leadership and how perception is reality These books changed Ben's life. He thinks they'll change yours: Getting to Yes: Negotiating Agreement Without Giving In (https://www.amazon.com/gp/product/0143118757?ie=UTF8) Getting Past No: Negotiating in Difficult Situations (https://www.amazon.com/gp/product/0553371312?ie=UTF8) The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (https://www.amazon.com/gp/product/1591848288?ie=UTF8) Connect with Ben: yourbrandmarketing.com (http://yourbrandmarketing.com/) These 3 books shifted my mindset in absolutely massive ways: 1. The Science of Getting Rich, Wallace D. Wattles (https://amzn.to/2TW447P) 2. Atomic Habits, James Clear (https://amzn.to/2vPYoCr) 3. The 10X Rule, Grant Cardone (https://amzn.to/38HJcG9) Instagram (http://www.instagram.com/kylemschmitz) Facebook (http://www.facebook.com/whatnottodopodcast) Twitter (http://www.twitter.com/kylemschmitz) LinkedIn (http://www.linkedin.com/in/kylemschmitz) www.whatnottodo.io Kyle@whatnottodo.io I LOVE these tools: I get a lot of questions about my recording set up. Well, here it is! Pretty simple: Isolation Booth (https://amzn.to/2SPEXmj) Music by AUTUMNAIRE: Spotify (http://bit.ly/autumnaireband) Apple Music (https://apple.co/3255O10) @autumnaireband (http://www.instagram.com/autumnaireband) www.autumnaireband.com (http://www.autumnaireband.com/) --- Support this podcast: https://podcasters.spotify.com/pod/show/whatnottodo/support

Every employee lost costs $100,000 to replace. And whether they stay or go all hinges on one thing: Trust. Founder & President of Your Brand Marketing, Ben Baker makes his case for why "trust" IS your brand. We have a blast unpacking: the one true measure of your brand why you should ditch your mission and vision statements the cash value of leadership and how perception is reality These books changed Ben's life. He thinks they'll change yours: Getting to Yes: Negotiating Agreement Without Giving In (https://www.amazon.com/gp/product/0143118757?ie=UTF8) Getting Past No: Negotiating in Difficult Situations (https://www.amazon.com/gp/product/0553371312?ie=UTF8) The Go-Giver, Expanded Edition: A Little Story About a Powerful Business Idea (https://www.amazon.com/gp/product/1591848288?ie=UTF8) Connect with Ben: yourbrandmarketing.com Connect with Kyle: www.whatnottodo.io

This episode is where I share a quick glimpse of what's in store of next month books coming to market. “Think & Be Financially Free-10 Game Changing Strategies for Your Brand Marketing”

The Course: https://courses.yourbrandmarketing.com/courses/how-to-retainBen Baker: https://www.linkedin.com/in/yourbrandmarketing/Your Brand Marketing: https://yourbrandmarketing.com/

Our guest podcaster, Ben Baker of Your Brand Marketing, discovers why insurance payments no longer need to be a pain point in the agent-customer relationship when he talks with Calvin Churchill of Simply Easier Payments. 

Our guest podcaster, Ben Baker of Your Brand Marketing, discovers why insurance payments no longer need to be a pain point in the agent-customer relationship when he talks with Calvin Churchill of Simply Easier Payments. 

Ben Baker is the President of Your Brand Marketing, an internal communications consultancy focusing on developing leaders, engaging, retaining and growing employees, and developing champions for your brand.Ben is the author of Powerful Personal Brands: A Hands-on Guide to Understanding YoursClick here to find Powerful Personal Brands: A Hands-on Guide to Understanding Yours on Amazon.To learn more about Ben and his work, and listen to his yourlivingbrand-live-show, podcast, visit his website at https://yourbrandmarketing.com/.Ben also invites you to visit and engage with him on the following social sites:LinkedInFacebookTwitterThe SuccessInSight Podcast is a production of Fox Coaching, Inc. and First Story Strategies.

Great companies communicate and live their mission, vision, and values. Ben Baker truly believes in this. The Founder of Your Brand Marketing and the creator of the Lead at Any Level Workshop series, Ben has been helping companies across North America to understand their value and enabling them to tell their stories effectively. On today’s episode, he joins Nathan Hirsch […]

People usually think of branding being logos, colors, and catchy phrases. Whilst that's one part, branding is so much more than that. You can use cool taglines and fancy images and yet not stand out amongst the crowd. Personal branding is about how people perceive you and say about you. In this episode, Ben Baker joins us to talk about personal branding and how it can affect your business. Ben shares tips about where to begin to establish your personal brand, and the importance of it in business. WHAT YOU'LL DISCOVER IN THIS EPISODE: What is a personal brand? (0:50) Knowing when to use the right analogy to connect to your personal brand (2:03) The importance of having a personal brand (7:19) Being a commodity VS. Having a community (13:19) How powerful is your personal brand? (15:19) If you've never had a personal brand, do you need to bother now? (21:04) Placing you personal brand in a positive light (25:28) Reaching your prime (29:33) Where to start when creating your brand (35:44) Ben Baker Ben Baker has been helping his clients communicate more effectively for over a quarter of a century. His focus today is helping companies communicate their brand story within the company so that employees feel engaged, want to remain with the company and grow with it. Statistics show that every employee you lose costs you $100k on average to replace, Your Brand Marketing and Ben Baker work to help you fix the revolving door of employment. Ben is the author of “Powerful Personal Brands” the host of the IHeart and Spotify syndicated YourLIVINGBrand.live show and developer and chief facilitator of the “How to Retain Employees Through Leadership” workshop and course. Ben consults with his clients, helps them develop and implement action plans and delivers keynotes and workshops to help drive the messages home. www.yourbrandmarketing.com You can connect with Samantha Riley at www.SamanthaRiley.global

Hello again; This week on The What's Your Excuse? Show I'm happy to bring you an interview with Ben Baker from Your Brand Marketing. We had a great conversation. Mainly because we are both such big proponents of the value and power of story telling. In his case he is teaching business owners and managers how to recruit, attract, train, retain, and promote a talented effective staff by making everyone understand what the company's story is all about. I asked him if this was like when successful sports teams talk about how the players have bought into the philosophy of their coaches. And he said that was a good place to start from. Another reason why I loved this talk is because we met through my good friend The Happiness Ambassador Maura Sweeney. So the fact that this conversation took place is a testimony to the value of building friendships and long-term relationships both online and in person. And in a nod to my belief about gratitude we did mention Maura and how this interview came about. I think this show will be a great help to anyone concerned about building a team whether it be for a business, a nonprofit, a government agency, a club, or a sports team. And by the time we are through I know you will be asking yourself if Ben can do it then what's my excuse.

Our guest today is the Chief Storyteller at Your Brand Marketing, author of “Powerful Personal Brands: a hands-on guide to understanding yours” and works with his clients to provide workshops, keynotes and consulting services on brand strategy and brand communication. Meet Ben Baker. Ben wants to work with you to allow you to stop being a commodity and instead be a brand worth loving. Welcome Ben Baker. Learn more about your ad choices. Visit https://megaphone.fm/adchoices (megaphone.fm/adchoices)

Ben Baker is passionate about what he does – and it shows up in our conversation about the importance of YOUR BRAND MARKETING … and how important it is to treat people well and show them appreciation – your clients, your prospects, and your employees. Ben has been helping his customers communicate for more than 25 years now. He is the author of Powerful Personal Brands, host of the YourLIVINGBrand.live show and creator and facilitator of the Lead at Any Level workshop series. Ben works with B2B Mid-sized and above companies to help them engage, retain and grow their most valuable assets. . . their employees. The goal is to help businesses stop the revolving door of employment and stop them from giving away $100,000 every time an employee walks out the door. You can find Ben more about Ben here – and he welcomes your calls. www.yourbrandmarketing.com www.powerfulpersonalbrands.com www.yourlivingbrand.live www.linkedin/in/yourbrandmarketing   ---------------------------------------------------------------------------- A little about me: I began my career as a teacher, was a corporate trainer for many years, and then found my niche training & supporting business owners, entrepreneurs & sales professionals to network at a world-class level.  My passion is working with motivated people, who are coachable and who want to build their businesses through relationship marketing and networking (online & offline).  I help my clients create retention strategies, grow through referrals, and create loyal customers by staying connected.   In appreciation for being here, I have a couple of gifts for you.   A LinkedIn Checklist for setting up your fully optimized Profile: http://janiceporter.com/download-checklist.html   An opportunity to test drive the Follow Up system I recommend by sending a FREE greeting card (on me): sendacardeverytime.com   Connect with me: http://JanicePorter.com https://www.linkedin.com/in/janiceporter/ https://www.facebook.com/JanicePorterBiz https://twitter.com/janiceporter     Guest Bio & Contact Info:   Thanks for listening! Thanks so much for listening to our podcast! If you enjoyed this episode and think that others could benefit from listening, please share it using the social media buttons on this page. Do you have some feedback or questions about this episode? Leave a note in the comment section below! Subscribe to the podcast If you would like to get automatic updates of new podcast episodes, you can subscribe to the podcast on iTunes or Stitcher. You can also subscribe from the podcast app on your mobile device. Leave us an iTunes review Ratings and reviews from our listeners are extremely valuable to us and greatly appreciated. They help our podcast rank higher on iTunes, which exposes our show to more awesome listeners like you. If you have a minute, please leave an honest review on iTunes.  

Ben Baker is passionate about what he does – and it shows up in our conversation about the importance of YOUR BRAND MARKETING … and how important it is to treat people well and show them appreciation – your clients, your prospects, and your employees. Ben has been helping his customers communicate for more than 25 years now. He is the author of Powerful Personal Brands, host of the YourLIVINGBrand.live show and creator and facilitator of the Lead at Any Level workshop series. Ben works with B2B Mid-sized and above companies to help them engage, retain and grow their most valuable assets. . . their employees. The goal is to help businesses stop the revolving door of employment and stop them from giving away $100,000 every time an employee walks out the door. You can find Ben more about Ben here – and he welcomes your calls. www.yourbrandmarketing.com www.powerfulpersonalbrands.com www.yourlivingbrand.live www.linkedin/in/yourbrandmarketing

Ben Baker, the President of Your Brand Marketing is leading the pack when it comes to advising businesses to humanize their brands. He shares his knowledge of how to engage, retain and grow engagement with employees and customers. You can learn more about Your Brand Marketing at https://yourbrandmarketing.com/ For a taste of Ben's work, check out his e-book, Top 10 Ways to Increase Employee Engagement and Company Loyalty here: https://yourbrandmarketing.com/ebooks/ And of course, search Ben's hashtag at #leadatanylevel

THE DEALERS PLAYBOOK PODCAST WITH MICHAEL CIRILLO: What is the financial return on investment on happy employees? Ben Baker, founder of “Your Brand Marketing” shares the shocking value that happiness can bring to your dealership. He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world. NOTEWORTHY TOPICS FROM THIS EPISODE: 1:21 – Financial impact employee retention can have on a business. 1:47 – Companies that are lead by leaders and those that are run by managers. 2:29 – 70% of employees today are not engaged in their jobs. 50% of employees are actively looking for other jobs while they are working for you. 6:01 – Happiness: Why is that the word that we gravitate towards? 10:06 – What can we do to help organizations understand the one to one mapping of their choices? 13:37 – What are some things they can do to understand the state of their company culture? 21:30 – See and treat your employees as internal customers. 23:25 – Are you a manager or a leader? 24:30 – What are some things organizations can do to better engage their teams? 28:58 – Creating the best employee onboarding process we possibly can. HAPPINESS. Ben adds that happiness is the biggest motivator for employees and one of the most important metrics to gauge effectiveness of leadership in your organization. Ben says that management should be replaced with leadership. It is not enough to manage people and now more than ever we need to turn managers into leaders to inspire, lead and coach employees to help them achieve more. CULTURE. Ben says that you need to evaluate and understand your company culture as soon as possible. How are your employees treated? How satisfied and engaged are they in their jobs? Are you treating your employees as replaceable parts of a system or do you have an environment where they are listened to, understood, inspired and motivated? CONNECT WITH BEN: www.yourbrandmarketing.com CONNECT WITH THE DEALER PLAYBOOK: Instagram: http://bit.ly/2ywB5vX Facebook: http://bit.ly/2PjF1tN LinkedIn: http://bit.ly/2q7ojzu YouTube: http://bit.ly/2tR5kvk

What is the financial return on investment on happy employees? Ben Baker, founder of "Your Brand Marketing" shares the shocking value that happiness can bring to your dealership.  He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world. 

What is the financial return on investment on happy employees? Ben Baker, founder of "Your Brand Marketing" shares the shocking value that happiness can bring to your dealership.  He also shares the difference between managers and leaders, and the negative impact that high turnover is having on dealers all over the world. 

Ben Baker is a terrific guy who also happens to be an author and brand specialist. His business is called, Your Brand Marketing. He assists businesses in telling their story and communicating their message to customers and clients. Not only does he help businesses communicate more effectively, he has some important things to say about the dire costs of failing to have engaged employees. Unmotivated employees can kill your brand and cost your business dearly! Ben talks about the "disgusting" statistics of about half of all employees actively seeking greener pastures with other employers. That's not a good thing. Also, replacing key employees who leave your organization costs an average of $100,000! Shocking stuff. Ben recently wrote a great article called, "Cybercrime: The Ultimate Brand Killer" for BC Business Magazine. Find Ben on LinkedIn, Soundcloud and listen to his iHeart radio show, "Your Living Brand", here. Be sure to connect with Ben through his website at yourbrandmarketing.com for loads of free resources and content! --- Send in a voice message: https://anchor.fm/dfiforensics/message

When someone Googles your name or your company's name, what will they find? How do potential customers or employers think of you? If you own a company, what do potential employees think of you? In this episode of Profiles in Risk, I spoke with Ben Baker, author and President of Your Brand Marketing about the importance of branding on a personal and business level. Follow this link to the video version of the podcast http://bit.ly/ProfilesInRiskPodcastwithBenBaker

When someone Googles your name or your company's name, what will they find? How do potential customers or employers think of you? If you own a company, what do potential employees think of you?In this episode of Profiles in Risk, I spoke with Ben Baker, author and President of Your Brand Marketing about the importance of branding on a personal and business level.CONNECT WITH BEN BAKER: LinkedIn - https://www.linkedin.com/in/yourbrandmarketing/ Your Brand Marketing Homepage - https://yourbrandmarketing.com/get-started/ MENTIONED IN THIS EPISODE:Powerful Personal Brands by Ben Baker - https://amzn.to/2Nop4mq Your Living Brand Podcast - http://yourlivingbrand.live/ ACT CRM - https://www.act.com/ Dropbox - https://www.dropbox.com/ Carbonite backup - https://www.carbonite.com/ Zoom conferencing - https://zoom.us/ BOOKS RECOMMENDED BY BEN: Books by Seth Goding - https://amzn.to/2Xih6Qm Getting to Yes by Roger Fisher - https://amzn.to/2FKoau3 Getting Past No by William Ury - https://amzn.to/2XMt6sQ SUBSCRIBE AT:Buzzsprout RSS: http://www.buzzsprout.com/87086Google Play: https://goo.gl/WMAvW4iTunes: https://goo.gl/7SqwvP Overcast: https://goo.gl/8b4cbD Spotify: https://goo.gl/niAbGN Stitcher: https://goo.gl/DmE7MiYouTube: https://goo.gl/1Turar

Hiring the next generation of the workforce is getting to be a struggle. So many companies now are having problems with retaining Millennial employees. Ben Baker, the Chief Storyteller at Your Brand Marketing, shares his tips and multi-step process on how to retain and grow your Millennial rockstar employees. This age group is undervalued and […]

Hiring the next generation of the workforce is getting to be a struggle. So many companies now are having problems with retaining Millennial employees. Ben Baker, the Chief Storyteller at Your Brand Marketing, shares his tips and multi-step process on how to retain and grow your Millennial rock star employees. This age group is undervalued and do not feel that they are being listened to and engaged to that it's important to let them understand their purpose and value in order to make them stay. Ben also shares some insights about dealing with big companies, keeping shareholders happy, and the importance of branding that enables trust.

Hiring the next generation of the workforce is getting to be a struggle. So many companies now are having problems with retaining Millennial employees. Ben Baker, the Chief Storyteller at Your Brand Marketing, shares his tips and multi-step process on how to retain and grow your Millennial rockstar employees. This age group is undervalued and do not feel that they are being listened to and engaged to that it’s important to let them understand their purpose and value in order to make them stay. Ben also shares some insights about dealing with big companies, keeping shareholders happy, and the importance of branding that enables trust. Love the show? Subscribe, rate, review, and share! Here’s How » Join the Promote, Profit, Publish Community today: superbrandpublishing.com Promote, Profit, Publish on Facebook Promote, Profit, Publish on YouTube Follow Juliet on Twitter Follow Juliet on LinkedIn Take the Quiz!

en Baker has over 25 years of marketing and brand building experience. He is the founder of Your Brand Marketing, the host of the YourLivingBrand.Live podcast and the author of the book, Powerful Personal Brands which you can find on Amazon. During our conversation we discuss: – Ben shares how and why he started his marketing business and how it has evolved of over the years. – Then we discuss the #1 strategy and channels he uses to get new clients today. – Ben unpacks the importance of trust when it comes to branding. “TRUST – If you don't have it, you have no brand!” – Ben stresses the importance of branding and how it is the cornerstone to repeat customers. – We discuss how small businesses can start building trust around their brand. – Ben shares an invaluable tip about what small businesses need to do to ensure they are putting their best foot forward when it comes to branding. – Ben shares the one thing he would do differently if he could start his career all over again. – We talk about Ben's favorite growth tool/software. – Ben recommends a book for you my audience. – PLUS a whole lot more. Ben's websites: www.yourbrandmarketing.com

Ben Baker has over 25 years of marketing and brand building experience. He is the founder of Your Brand Marketing, the host of the YourLivingBrand.Live podcast and the author of the book, Powerful Personal Brands. During our conversation we discuss: - Ben shares how and why he started his marketing business and how it has evolved of over the years. - Then we discuss the #1 strategy and channels he uses to get new clients today. - Ben unpacks the importance of trust when it comes to branding.  "TRUST - If you don't have it, you have no brand!" - Ben stresses the importance of branding and how it is the cornerstone to repeat customers. - We discuss how small businesses can start building trust around their brand. - Ben shares an invaluable tip about what small businesses need to do to ensure they are putting their best foot forward when it comes to branding. - Ben shares the one thing he would do differently if he could start his career all over again. - We talk about Ben's favorite growth tool/software. - Ben recommends a book for you my audience. - PLUS a whole lot more. Ben's websites: www.yourbrandmarketing.com If you enjoyed this episode, please take a minute to write a short iTunes review. 

Ben Baker has always been passionate about story telling. Whether it was in sales in his early career or over the last 20 years as a marketer, Ben’s goal has always been to tell a story that is relevant, valuable and engages his audience. It is about letting people understand the values and vision of the companies that I work with.   If people, whether they be staff, customers or potential customers do not understand who you are, what you do and why you do it. . . why should they care? My job is to create the conversation that allows them to care. Ben has been the owner and chief storyteller at Your Brand Marketing for the last decade and can be found at www.yourbrandmarketing.com Ben originally was my guest on Episode 126.   “What do people think about me when I’m not in the room?” -Ben Baker   Ben Baker Show Highlights: Your personal brand is part past, present, and future How a powerful personal brand can inspire confidence The powerful personal brand can help kids be better The top three people Ben admires and why (ask this question too to build a powerful personal brand) How Ben would approach social media as a school leader Tips for using video in innovative ways A practical example of thinking through your personal brand   Ben Baker Resources: Download a free chapter of Ben’s new book on personal branding David Brier: Rising Above the Noise Gary Vee Twitter Gary Vee Insta   Ben Baker Contact Info Your Brand Marketing   Podcast Upgrade Download the Tools for Creating Great Video here https://betterleadersbetterschools.com/166-ben-baker/   Show Some Love BECOME A PATRON OF THE SHOW FOR AS LITTLE AS $1/MONTH DID YOU LIKE THE SHOW?  iTunes SUBSCRIBE HERE! LEAVE A 5-STAR RATING AND REVIEW   Join my hybrid group coaching & leadership development community Text BETTERMASTERMIND to 33444 Grab your FREE 15 Phrases of Effective School Leaders Text PHRASES to 33444 or click the link above. Website :: Facebook :: Insta :: Twitter :: LinkedIn   SHOW SPONSORS: ORGANIZED BINDER Organized Binder is an evidence-based RTI2 Tier 1 universal level solution Focuses on improving executive functioning and noncognitive skills Is in direct alignment with the Universal Design for Learning (UDL) framework Is an integral component for ensuring Least Restrictive Environments (LRE)   You can learn more and improve your student’s success at https://organizedbinder.com/   The Conrad Challenge The Conrad Challenge promotes collaborative, student-centered, real world-relevant learning that fosters innovation and entrepreneurship, unleashing students’ potential to create future-defining solutions and a sustainable society for generations to come. The Conrad Challenge invites teams of 2-5 students between the ages of 13-18 to innovate new products and services that address global issues in one of six categories: Aerospace & Aviation; Cyber-Technology & Security; Energy & Environment; Health & Nutrition; Smoke-Free World; Transforming Education with Technology.     The registration process is open from August 24 to October 19, 2018 at www.conradchallenge.org.   Copyright © 2018 Better Leaders Better Schools

Storytelling has always been a way of life for Ben. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action.He is the founder of Your Brand Marketing and the author of Powerful Personal Brands: a hands-on guide to understanding yoursLearn More:www.yourbrandmarketing.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

Storytelling has always been a way of life for Ben. From a young age, he realized that through telling stories people listened to him, understood him and engaged. Professionally, this is what he has been doing now for over two decades. He helps brands tell engaging stories that compel their customers to take action.He is the founder of Your Brand Marketing and the author of Powerful Personal Brands: a hands-on guide to understanding yoursLearn More:www.yourbrandmarketing.comInfluential Influencers with Mike Saundershttp://businessinnovatorsradio.com/influential-entrepreneurs-with-mike-saunders/

What up, Get Up Nation? Recently, I had the honor and privilege of speaking with Ben Baker from Richmond British Columbia in Canada. Ben’s company Your Brand Marketing assists clients with creating a resilient Living brand in order to engage the client audience and get the client noticed. Some of the ways www.yourbrandmarketing.com serves clients is personal brand development, helping clients understand their brand so they can communicate it more effectively internally and externally, auditing brands and communication so that all assets are saying the same thing in the same way in order to communicate value effectively, and assessing corporate brands to provide an understanding if a brand shift is needed. If your company does 5 to 40 million dollars in the business to business arena but can’t justify the costs of a full time Chief Marketing Officer, www.yourbrandmarketing.com, can become your part-time Chief Marketing Officer. If your marketing budget is $100,000 or more, Ben can set up a free one hour consultation to discuss designing a program that specifically addresses your needs at yourbrandmarketing.com. I’ve been looking forward to speaking with Ben about his company, his new book Powerful Personal Brands: A Hands On Guide to Understanding Yours, and why he does what he does. Ben, welcome to the Get Up Nation Podcast! www.yourbrandmarketing.com www.getupnationpodcast.com Music: "Awaken" by Ethan Rank and “Endless Horizons" by Space You Tube: bit.ly/2CzePma Facebook: @getupnationpodcast itunes: apple.co/2xZPeih Instagram: @getupnationpodcast Twitter: @getupnationpod Soundcloud: bit.ly/2gNLtXk iHeart Radio: ihr.fm/2Jr08DU Stitcher: bit.ly/2yzoklu Overcast: bit.ly/2zry0LS Spreaker: bit.ly/2l4pmR3 Acast: bit.ly/2z1P6AM Twitch: bit.ly/2I1aRpb Buy Get Up at: amzn.to/2rt2lWN --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/get-up-nation-podcast/support

On this episode of Event TALK, I am speaking with Ben Baker, President of Your Brand Marketing, about storytelling and how this applies to meeting and event professionals, and their events. Listen to host Al Wynant and guest Ben Baker discuss the following: Events have goals and meeting and event planners may get a little stuck on the logistics of the event, leaving the storytelling to the marketers. Where do planners fit, and how can they become an integral part of the storytelling? The exercises or techniques meeting and event planners can employ to discover the story and then share that story Examples of stories successfully woven through the lifecycle of the event. The biggest mistakes meeting and event planners can make when it comes to developing and sharing the story, and how can those be avoided? Top 3 tips or best practices on storytelling for meeting or event professionals? ABOUT BEN BAKER Ben Baker, President of Your Brand Marketing. He is a corporate storyteller and helps clients engage audiences in meaningful ways. He is an expert in helping clients understand their brand and communicate it in ways that people find valuable. To learn more, visit www.yourbrandmarketing.com Hire Ben Baker to speak at your conference. www.BenBakerSpeaks.com

Ben Baker has always been passionate about story telling. Whether it was in sales in his early career or over the last 20 years as a marketer, Ben’s goal has always been to tell a story that is relevant, valuable and engages his audience.   It is about letting people understand the values and vision of the companies that I work with.   If people, whether they be staff, customers or potential customers do not understand who you are, what you do and why you do it. . . why should they care?    My job is to create the conversation that allows them to care.   Ben has been the owner and chief storyteller at Your Brand Marketing for the last decade and can be found at www.yourbrandmarketing.com   Ben Baker Show Highlights Branding 101: Who are you and what are you about? What do you feel and what do you believe? Generating story “stickiness" Are you using multiple channels to tell your story? Great Idea: Highlights from the week or the week in the review Do you give people the opportunity to care? Tips for engagement What makes a great story? Use plenty of questions in your content (dare them to engage!) How to run contests via Instagram, YouTube, etc. Is your website fresh? Do you really understand who you serve? What a personal branding class for students would look like   Ben Baker Show Resources:   Seth Godin’s Purple Cow Your Brand Marketing   “I want people to understand it’s all about effective communication"   Win a free month to the mastermind or a 30 minute 1-on-1 coaching call …   CONTEST RULES:  Create a 1 minute video (or less) with your leadership “Hack.” What helps you make incredibly effective as a school leader. Try to be unique and offer an idea that will inspire other school leaders. Content will be curated in an upcoming blog post. The Better Leaders Better Schools Tribe will vote on the best video who will win the mastermind or coaching … All video urls must be shared with Danny. Email video urls to daniel@betterleadersbetterschools.com with the subject line “Leadership Video Hack” so I can easily search and create the blog post. All submissions are due by Jan. 31st 11:59pm CDT.  Blog post will be created no more than 15 days later and a winner will be announced at the end of February. Join my hybrid group coaching & leadership development community Text BETTERMASTERMIND to 33444 Create winning cultures Focus on the essential Lead with courage & integrity    BECOME A PATRON OF THE SHOW FOR AS LITTLE AS $1/MONTH DID YOU LIKE THE SHOW?  iTunes SUBSCRIBE HERE! SHOW SOME LOVE: PLEASE LEAVE A 5-STAR RATING AND REVIEW Grab your FREE 15 Phrases of Effective School Leaders  Text PHRASES to 33444 or click the link above.   Website :: Facebook :: Insta :: Twitter :: LinkedIn   SHOW SPONSORS: SCHOOL SPIRIT VENDING Hassle-free, year-round fundraising for your school. With School Spirit Vending, we do all the work, you just cash the check Increase school spirit with custom stickers for your school and raise funds at the same time -no upfront costs, no volunteers, no selling Sick of the same old ways of raising money for your school? Let School Spirit Vending's hassle-free, year-round fundraising program supplement the other fundraisers you're already doing.   Copyright © 2017 Better Leaders Better Schools    

What Every Exhibitor (and Show Manager) Needs to Know About Branding Posted in Expert Interviews, Podcast Episode, Tips for Show Managers, Tools for Exhibitors By Marlys Arnold On October 6, 2016 Contrary to popular belief, your brand is not your logo. It goes far beyond that, and if you're not careful you might be misrepresenting it in your exhibits. So we've invited Ben Baker back on the podcast to talk about how your brand needs to tell your unique story, whether you're an exhibitor or the organizer of the show itself. He covers tips on how to: Get clear on your brand before communicating it to others Educate the entire team on the brand message (you may be surprised how it's being interpreted!) Avoid sending mixed messages that confuse the audience Plus for show managers: Develop a powerful brand for the show that builds attendance Simply click the play button below to listen! About Ben Baker: Ben Baker Ben Baker With nearly two decades of experience in print, direct mail, non-disclosure printing services, and promotional marketing, Ben Baker's goal is to help people communicate effectively and get noticed. As president of Your Brand Marketing, he believes that marketing needs to be integrated in order to achieve goals and support brand objectives. He understands what it takes not only to develop a brand but to communicate it to the right audience so that they will positively identify and engage with it. If you have additional questions about building your brand, you can learn more or connect with Ben at YourBrandMarketing.com.

Our guest today is Ben Baker, President of Your Brand Marketing in Richmond, British Columbia. We talk about the ins and outs of trade shows and how they can generate high ROI. Ben explains exactly what you need to do before, during, and after a trade show to ensure positive results from your investment.