Podcasts about Saddleback

The Storm Skiing Journal and Podcast supports bears, quadrangles, and liberal interpretations of The Iliad. Sign up for the free or paid newsletter to get updates on none of these things. Thank you for supporting independent ski journalism.Welcome to the Storm's short-form, news-focused podcast. Don't worry, I will still write newsletters too. Paid subscribers can leave a comment in the article below, or by joining The Storm's chat (also below). I'll respond to some comments in the next episode, which is scheduled for Monday, Sept. 14.The Zoom transcript (click “transcript” above for the Substack transcript, which will zoom to any point in the video when you click on the associated text block; timestamps below DO NOT MATCH THE VIDEO)Stuart Winchester: Welcome to The Storm! I'm your host, Stuart Winchester. It is September 10th, 2026, and we have some big, big news in Ski World today.00:06:07.000 --> 00:06:14.000Stuart Winchester: So one of the things that I focused on since launching the storm in 2019 is the rapid.00:06:14.000 --> 00:06:30.000Stuart Winchester: Exponential growth in US based multi mountain ski passes and one of the biggest icon pass today released five new partners for the 2026 to 27 season. So I'm gonna break those down for you.00:06:30.000 --> 00:06:46.000Stuart Winchester: I am going to talk a little bit more about IndyPass and some of their partner shuffles. Then we are going to be joined by IndyPass owner, Eric Mogenson, who will give us a breakdown on all things happening with Indy, Black Mountain, and Entebeni Systems.00:06:46.000 --> 00:07:01.000Stuart Winchester: reader reaction, but I want to jump right into Icon Pass. Icon hits us today with, as I said, 5 new ski areas, 3 are full partners, and those… which means 7 days on the Icon Pass.00:07:01.000 --> 00:07:06.000Stuart Winchester: 5 days on the Icon Base Pass. All 3 are in Asia.00:07:06.000 --> 00:07:13.000Stuart Winchester: The first is Matarau, Japan. That will be ICON's 10th ski resort in Japan.00:07:13.000 --> 00:07:28.000Stuart Winchester: And then, Icon, last year, was the first U.S.-based pass to add a ski area in China, and Icon adds two more today, though they're nowhere near the ski area that it added last year. They are sort of close.00:07:28.000 --> 00:07:47.000Stuart Winchester: to each other. So, we're gonna break those down first, and then ICON added two mountains to its two-day tier, uh, which it calls Bonus Mountains, which ICON insists are not ICON Pass members, uh, but I insist they are, because you can access them with your ICON Pass. Therefore, they are on.00:07:47.000 --> 00:07:53.000Stuart Winchester: the Icon Pass, no matter what Altera tells us. So, let's start with Montreal, Japan, and if you're on…00:07:53.000 --> 00:07:55.000Stuart Winchester: The…00:07:56.000 --> 00:08:04.000Stuart Winchester: If you're on the video, I'm going to share my screen here because we're going to do a little visual helping.00:08:04.000 --> 00:08:10.000Stuart Winchester: All right, so let's take this away. All right, so the first one I want to break down.00:08:10.000 --> 00:08:12.000Stuart Winchester: is…00:08:12.000 --> 00:08:26.000Stuart Winchester: Madarao, Japan, and I've actually written about this ski area before, because they were an IndiePass member, and this is the article that I wrote back in 2023, when Madarao joined IndiePass, and Indie's been a big leader in.00:08:26.000 --> 00:08:27.000Stuart Winchester: Bye.00:08:28.000 --> 00:08:40.000Stuart Winchester: building out a network in Japan. So, the ski resorts in Japan are interesting. I've not skied there, but I've been there in the summer and ridden the lifts around.00:08:40.000 --> 00:08:45.000Stuart Winchester: And the skiing is very much like a mix of…00:08:46.000 --> 00:08:58.000Stuart Winchester: The Cottonwoods and New England. And what I mean by that is, if you're looking at the screen here, you can see the stats on Mattarau. 512 inches of average annual snowfall.00:08:58.000 --> 00:09:12.000Stuart Winchester: Uh, but not a lot of vert, 1,444 feet, and as you can see from the trail map, if you're looking here, it's not a big trail footprint. So, what I mean when I say Cottonwoods is the snowfall, and when I say…00:09:12.000 --> 00:09:29.000Stuart Winchester: New England, I mean the size. They tend to be not huge vert, sort of compact. If they do have a lot of vert, like the Jacuba Valley ski resorts that are on Vail, they tend to go, uh, kind of straight up and be side by side. You don't have a lot of the mega resorts as you would have.00:09:29.000 --> 00:09:40.000Stuart Winchester: in North America, or especially in Europe. So, it's good that the passes are all building density in Japan, because the ski areas are not…00:09:40.000 --> 00:09:43.000Stuart Winchester: This is not a place that you would go to necessarily.00:09:43.000 --> 00:10:02.000Stuart Winchester: like Vail Mountain and spend a week, or like Whistler. Another thing I want to note about Japan, you can see here that Matarau has some glade zones marked. In a lot of cases, skiing off-piste or in the trees, even though that's what Japan is known for, in a lot of cases, my understanding is that that's pretty heavily policed and forbidden.00:10:02.000 --> 00:10:17.000Stuart Winchester: So you really have to research your ski areas before you go over to figure out which ones will actually allow you to go off-piste, which is what most of us want to do, right? If we're coming from North America, we're going there for the big powder. Japan is a little more of an on-piste tradition.00:10:17.000 --> 00:10:21.000Stuart Winchester: a little bit more like Europe. So, I…00:10:21.000 --> 00:10:33.000Stuart Winchester: there's… to underscore the scope of what we have now available to us in Japan as U.S.-based pass holders. So, with the addition of Madarao today.00:10:33.000 --> 00:10:49.000Stuart Winchester: Now, 53 ski areas in Japan have joined the Epic, Icon, Indy, or Mountain Collective Passes. And I actually, I want to show you something I have that's really cool. So, I have this gigantic chart, and it's kind of…00:10:49.000 --> 00:11:04.000Stuart Winchester: it's kind of hard to navigate, but I'm slowly making it a little bit better. And so this is a chart that's variously called a bunch of different things. Right now, I'm calling it the Encyclopedia Britannica. Sometimes it's been the Passmaster.00:11:04.000 --> 00:11:17.000Stuart Winchester: 5,000. And I just kind of change the name whenever I want, but the link is always the same. And what I've… it's a really slow Google Sheet, and I definitely need a better platform, but if you go, there's all these tabs.00:11:17.000 --> 00:11:33.000Stuart Winchester: Down at the bottom, and again, this is where it's nice to have the video, so you can see what I'm showing you here. So I have all these tabs. One of the tabs is all MegaPass ski areas. So I have this divided up, and these are just little tables that pivot off the main table, so all the stats are up to date.00:11:33.000 --> 00:11:35.000Stuart Winchester: So first, I have this…00:11:35.000 --> 00:11:42.000Stuart Winchester: chart here with all ski areas that are on any U.S.-based pass, and we'll talk about that a little bit more in a second.00:11:42.000 --> 00:11:43.000Stuart Winchester: Then I have…00:11:43.000 --> 00:11:59.000Stuart Winchester: all U.S. ski areas, then I have New England, I have Japan, so let's pause on Japan for a moment. 53 ski areas, 11 Epic, 10 Icon, 32 Indy, 1 Mountain Collective. You can see all the stats down here. Again, not big.00:12:00.000 --> 00:12:16.000Stuart Winchester: skiable acre footprints, and really, Japan measures things differently than North America. They tend to measure snowpack rather than inches of snowfall. I did find a good average annual snowfall chart on Powderhounds, which is a great site that I'll talk more about.00:12:16.000 --> 00:12:25.000Stuart Winchester: for international research of ski areas. But if you see these acreage totals, you know, there's really nothing much.00:12:25.000 --> 00:12:35.000Stuart Winchester: Here's Niseko United, it's 2,100 acres, that's 5 ski resorts combined, right next to each other. Rasutsu is, uh, is 2,000, but most of these are under…00:12:35.000 --> 00:12:51.000Stuart Winchester: 500, so you really prepare yourself for that. It's one place, I think, Japan, where it would help to get a guide. Everything tends to be pretty cheap once you get on the ground. In Japan, the lift tickets are nothing, so having someone to show you around and show you where you can go under the ropes.00:12:51.000 --> 00:12:57.000Stuart Winchester: is a good idea. And, you know, I want to jump ahead to reader feedback for a moment. So I had…00:12:58.000 --> 00:13:14.000Stuart Winchester: this comment from Allison Wood. She said, I look forward to seeing your future efforts. I know there's enough in American skiing to discuss, but I'd be curious if you would further discuss European Alps destinations. It seems to be growing in popularity due to competitive pricing versus U.S.00:13:14.000 --> 00:13:28.000Stuart Winchester: Western resorts. A week at Big Sky appears to be the same price as a week in Switzerland for those in the Eastern USA. The answer is absolutely yes. I do want to cover the Alps and Japan and all of these international destinations more.00:13:28.000 --> 00:13:43.000Stuart Winchester: I don't have the personal on-the-ground knowledge base with those ski areas that I do with the U.S. ski areas, so I'm reaching out to my contacts in Europe, in Japan, who know these resorts intimately, and I'm gonna bring them on the show to try to help us make sense, because if you go back.00:13:43.000 --> 00:13:47.000Stuart Winchester: We go back to the Encyclopedia Britannica for a second.00:13:47.000 --> 00:13:49.000Stuart Winchester: You'll see that…00:13:49.000 --> 00:13:52.000Stuart Winchester: The, uh… if I can get to it…00:13:52.000 --> 00:14:05.000Stuart Winchester: Okay, so Japan has 53 ski areas, Canada has another 55, and most of us can sort those out easily enough. The harder ones is Europe. I mean, Europe, there's 61 ski areas, and sometimes a ski area in Europe is, you know.00:14:05.000 --> 00:14:21.000Stuart Winchester: 10 ski areas that put together are as big as all the ski areas in Utah. So I really need some help to break those down. But that's the great thing about this new format is that it will allow me to bring in more voices more frequently since there's more frequent shows. All right.00:14:21.000 --> 00:14:38.000Stuart Winchester: Icon also today added two ski areas in China, and the best site to just get the basics of any ski area in the world is, I've found, skiresort.com. They have a profile of every ski area. They tend to keep it up to date. I don't know who runs the site.00:14:38.000 --> 00:14:54.000Stuart Winchester: I would like to connect with them at some point, but this is really my go-to for… so this is Betahu, I'm sure I'm pronouncing that wrong, one of the ski areas that ICON added in China, and they have all the basic information, the elevation, which is not high, it's all in meters, obviously, out of the U.S.00:14:54.000 --> 00:15:01.000Stuart Winchester: Uh, what I really like is the lift breakdown and the trail map. So, the… the thing about the ski areas in China.00:15:01.000 --> 00:15:07.000Stuart Winchester: is just like everything else in China, they're pretty much brand new. I read this really interesting.00:15:07.000 --> 00:15:13.000Stuart Winchester: quote in the New York Times several years ago, and the notion.00:15:13.000 --> 00:15:16.000Stuart Winchester: was basically China…00:15:16.000 --> 00:15:31.000Stuart Winchester: stayed pretty much in the 19th century for all of the 20th century, and then it got to the 21st century in about 10 years. So, you go there, there's high-speed rail, everything's new, there's new buildings. The ski resorts are new as well, and you can see this in their lift fleet. I mean, this…00:15:31.000 --> 00:15:34.000Stuart Winchester: You know, they have a…00:15:34.000 --> 00:15:49.000Stuart Winchester: six eight-person gondolas, one six-person gondola, two high-speed six-packs, three high-speed detached quads, no fixed grip lifts at all, and then you take a look at the trail map, and again, this is probably a little more like Japan, where these are.00:15:49.000 --> 00:16:03.000Stuart Winchester: a little bit smaller ski areas than what we're used to, uh, as far as the Mountain West. But, you know, it's all very well interconnected. I would expect a lot of on-piste skiing. You know, with a… with a immature ski culture, I wouldn't expect a lot of glade stuff.00:16:03.000 --> 00:16:19.000Stuart Winchester: to be developed. Kind of talking on my rear end, to be honest, because I've not skied in China or even been to China, but these are my perceptions with the different ski cultures I know. I'll try to track down someone who knows better. Here's the other Icon Pass resort, Lake Songwa Resort, and I want to make…00:16:19.000 --> 00:16:30.000Stuart Winchester: that we kind of have an Aspen-Crested Butte situation going on here, so Sangua and, uh, this other one they added, uh…00:16:30.000 --> 00:16:49.000Stuart Winchester: Beidou, there, as you can see on this Google map, they're 24 miles apart in the mountains, but it looks like about a 4-hour drive, so there's not really a road through the city. It's the same kind of deal with Aspen and Crested Butte, where they're pretty close, but it's a long drive around. These are seasonal roads that Google doesn't know about, so it's about a 5-hour drive in the winter.00:16:49.000 --> 00:16:51.000Stuart Winchester: I believe. So…00:16:51.000 --> 00:17:03.000Stuart Winchester: We have these, and then, if you want to go to China to experience skiing, Icon gives you the means to do so. And then, Icon added…00:17:04.000 --> 00:17:16.000Stuart Winchester: to their 2-day tier, which again, they're saying is not IconPass. I want to talk about the 2-day tier a little bit in general. So, Icon started this 2-day tier.00:17:16.000 --> 00:17:23.000Stuart Winchester: last year, and I think what they were trying to do is mirror what Vail did.00:17:23.000 --> 00:17:37.000Stuart Winchester: with its feeder ski areas and all these little places that are bought all over the country, Mount Brighton in Michigan, and Afton Alps in Minnesota, and Wilmot in Wisconsin, and all the resorts around Cleveland.00:17:37.000 --> 00:17:49.000Stuart Winchester: and you know, Alpine Valley. And then there's the names escaping me. Boston Mills, Brandywine. I just skied there and did a write-up on it. So so yeah, they're.00:17:49.000 --> 00:18:04.000Stuart Winchester: Vail bought up all these ski areas. Well, Icon, instead of doing that and buying, has added two days only on the full Icon Pass, which is currently $1,449, uh, two days to 11 different ski areas around the country.00:18:04.000 --> 00:18:19.000Stuart Winchester: It's been growing that list. Silver Star was one last year, and it converted to full Icon, but right now, if you're on the screen share, you can see the 11 that are currently on the Icon Pass two-day roster. So we…00:18:19.000 --> 00:18:23.000Stuart Winchester: had today the additions of Cabarfay Peaks in Michigan.00:18:23.000 --> 00:18:25.000Stuart Winchester: And…00:18:26.000 --> 00:18:37.000Stuart Winchester: In Wyoming, we had snowy range. So Caberfay Peaks is actually, it's an awesome ski area. It's one of my favorite ski areas. I grew up about an hour and 15 minutes from there.00:18:37.000 --> 00:18:40.000Stuart Winchester: And with Cabot Fay, it…00:18:40.000 --> 00:18:55.000Stuart Winchester: It's a really fun place. They're constantly building it up. And what the cabaret you see today is very different than the cabaret that existed a long time ago. It basically used to be a two mile sprawl of rope tows and starting in the 1980s.00:18:55.000 --> 00:18:59.000Stuart Winchester: Uh, the families that owned it dug up from the bottom here.00:18:59.000 --> 00:19:07.000Stuart Winchester: and added to the top. So they went from a couple hundred vertical feet to 485 vertical feet, and it continued to…00:19:07.000 --> 00:19:18.000Stuart Winchester: expand, and they have another expansion in the works over here on Green Mountain. Should be coming 27-28, and I'm gonna have Tim and Pete Meyer from Calgary Fay Peaks on next week to talk about that a little more.00:19:18.000 --> 00:19:20.000Stuart Winchester: And then we have…00:19:20.000 --> 00:19:36.000Stuart Winchester: Uh, it's Snowy Range, Wyoming, and Snowy Range might seem like a little bit of a weird one, but Snowy Range is actually very logical. They've had a long-standing relationship that's in southern Wyoming. It's not, it's only a couple hours from Steamboat. They have a long-standing relationship with Steamboat.00:19:36.000 --> 00:19:51.000Stuart Winchester: to a snowy range season pass for 300 and some dollars this year. They changed that to half off in a 3 day icon session pass, which is good at Steamboat and several other mountains. And now, if you have a full icon, you would also get 2 more days at Steamboat.00:19:51.000 --> 00:19:54.000Stuart Winchester: Uh, or you would actually get 2 days at Snowy Range.00:19:54.000 --> 00:20:00.000Stuart Winchester: if you were, you know, wanted to escape the crowds at Steamboat one day. So, we are gonna…00:20:00.000 --> 00:20:03.000Stuart Winchester: Come back to…00:20:04.000 --> 00:20:16.000Stuart Winchester: IndyPass in a moment. Actually, I have one more IndyPass update, then I'm gonna go to Eric. So, Mission Ridge and Blacktail in Washington have left IndyPass.00:20:16.000 --> 00:20:17.000Stuart Winchester: And…00:20:18.000 --> 00:20:19.000Stuart Winchester: Hold on, let me just…00:20:23.000 --> 00:20:25.000Stuart Winchester: So Eric, I'll be right there.00:20:26.000 --> 00:20:30.000Stuart Winchester: We'll get to Mission to Blacktail in a minute. I'm gonna bring Eric in.00:20:30.000 --> 00:20:34.000Stuart Winchester: And I'm going to stop my screen share.00:20:40.000 --> 00:20:42.000Stuart Winchester: Uh, Eric?00:20:42.000 --> 00:20:43.000Erik Mogensen: What's up, man?00:20:43.000 --> 00:20:57.000Stuart Winchester: How you doing? Joining us now is the director of IndyPass, the founder of Entebeni Systems, and the operator of Black Mountain, New Hampshire. Eric Mogenson is a good friend of the storm, and he joins us now from where? Where are you, Eric?00:20:57.000 --> 00:21:05.000Erik Mogensen: I am, uh, calling in from Black Mountain, New Hampshire, our new home, and I'm up at the Alpine Cabin.00:21:04.000 --> 00:21:18.000Stuart Winchester: I want to start on the Alpine Cabin. Tell us what the Alpine Cabin was when you arrived at Black Mountain and what it has turned into from what it is and from a revenue standpoint.00:21:06.000 --> 00:21:07.000Erik Mogensen: Yep.00:21:19.000 --> 00:21:34.000Erik Mogensen: Yeah, so, um, I spend the first 8 to 10 hours of my day working with our engineering and product teams, and most of it is in front of a computer or on the phone, but by 5 PM I try to be up here on the mountain every.00:21:34.000 --> 00:21:52.000Erik Mogensen: night. Like, doing trail work, on the excavator, snowmaking, lift work. But I keep a desk up here in the summer. Couldn't keep a desk here in the winter. Um, but I do keep a desk up here so that when I have an idea, or I want to come write something down, or I want to watch a YouTube video, or do something, this place is super productive for me.00:21:53.000 --> 00:22:11.000Erik Mogensen: It's like my peaceful, happy place in the summer. In the winter, there is nothing peaceful about this place. This, this place rages, uh, European style. So, when we took over Black Mountain, the Alpine cabin, the credit card receipts from the Alpine cabin the year before.00:22:11.000 --> 00:22:22.000Erik Mogensen: were $38,000, uh, for the season in sales. Um, and the year after, our first year that we took it over, it was over $300,000.00:22:22.000 --> 00:22:29.000Erik Mogensen: Um, and then our second year, it was over $600,000, and most of that comes down to champagne.00:22:29.000 --> 00:22:38.000Erik Mogensen: But don't look at champagne as something you drink. Champagne is something that you use to celebrate. And so I think.00:22:38.000 --> 00:22:50.000Erik Mogensen: The long-winded answer to your question is, is the Alpine cabin is truly a place to celebrate the sport and culture of skiing, and people are definitely holding on to that.00:22:50.000 --> 00:23:03.000Stuart Winchester: It's an amazing space, and if folks aren't familiar with Black Mountain, that's the main double chair to the summit right behind you, and it goes right over the alpine cabin. It's a party scene, and it's a lot of fun.00:22:59.000 --> 00:23:00.000Erik Mogensen: Oh, yeah.00:23:03.000 --> 00:23:20.000Stuart Winchester: Going from $38,000 to $600,000, 20X in revenue, I mean, Eric, that's the kind of revenue stream that could change the path of a lot of small ski areas. Is that replicable, do you think, at some of these smaller family-owned ski areas around the country that.00:23:20.000 --> 00:23:25.000Stuart Winchester: are really tied to old revenue models and just need a little spark.00:23:24.000 --> 00:23:32.000Erik Mogensen: Yeah, I don't know if you can scale the champagne necessarily, but you can definitely scale.00:23:32.000 --> 00:23:51.000Erik Mogensen: the focus on the culture of skiing. And I think that's really what the independents do so well, is that, you know, the wood fireplaces smell authentic, the people are very authentic, the ski trails are authentic, they're weird, they're quirky, the lifts are slow, right?00:23:51.000 --> 00:24:06.000Erik Mogensen: Those a lot of people look at those things. We've been programed as skiers to see those things as liabilities. They're actually our biggest assets. And so, yeah, the Alpine, you know, the Alpine cabin was a little 200 square foot patrol shack.00:24:06.000 --> 00:24:11.000Erik Mogensen: that sold some, you know, beer and hot dogs.00:24:11.000 --> 00:24:21.000Erik Mogensen: But we never looked at that as a liability. We never looked at that as, hey, we need to go build a 20,000 square foot mid-mountain lodge, take on a ton of debt.00:24:21.000 --> 00:24:32.000Erik Mogensen: Um, we really looked at it as an opportunity, and I think every single small ski area has that exact same opportunity to focus on the authenticity of the product that they deliver.00:24:32.000 --> 00:24:48.000Stuart Winchester: There's been a ripple effect, too. I mean, what can you tell us about skier visits before and after you purchased it? Because Black, for background, for people who are not familiar with Black, the reason you own Black is because they announced they were closing on Facebook. They said, we're done. The skier has been open since 1930, whatever.00:24:48.000 --> 00:24:57.000Stuart Winchester: said, we're done, this was 3 years ago, and you said, no. And you tried to find a buyer, looked for a year, uh, and decided to buy it yourself. So, so…00:24:57.000 --> 00:25:03.000Stuart Winchester: You took a dying skier, what did the skier visits revenue look like when you got it, and what do they look like today?00:25:03.000 --> 00:25:15.000Erik Mogensen: It was about $700,000, $750,000 in top line revenue when we bought the whole ski area. Yeah, including the $32,000 in hot dogs and beer at this cabin.00:25:08.000 --> 00:25:11.000Stuart Winchester: That's the whole ski area.00:25:11.000 --> 00:25:12.000Stuart Winchester: Okay.00:25:15.000 --> 00:25:16.000Stuart Winchester: Mmhm.00:25:15.000 --> 00:25:27.000Erik Mogensen: Um, so it was the entire ski area. I don't quite know what the skier visits were. Um, we know what the ticketed visits were, but I would guesstimate that the skier visits were somewhere between, you know, 10 and 15,000.00:25:19.000 --> 00:25:20.000Stuart Winchester: Mm-hmm.00:25:27.000 --> 00:25:43.000Erik Mogensen: Um, in our second year, we took it to $2.5 million in top line revenue. Um, we've surpassed $5 million, uh, here in our 25th or 26th month. And skier visits, you know, all in, including employees and the whole thing, right about 55,000.00:25:43.000 --> 00:25:48.000Erik Mogensen: So it's been a big turnaround. It's been interesting, learned a lot.00:25:48.000 --> 00:25:50.000Erik Mogensen: And.00:25:50.000 --> 00:25:56.000Erik Mogensen: I think this is 100% doable by most of the smallest areas on the planet.00:25:56.000 --> 00:26:02.000Erik Mogensen: You just have to realize that if you want a different and better result, you have to take different and better action.00:26:02.000 --> 00:26:05.000Stuart Winchester: Yeah, I mean, you proved me wrong, because I, you know…00:26:05.000 --> 00:26:16.000Stuart Winchester: I thought Black had maybe just had its time, because it's surrounded by two Vail Own Mountains and Cranmore, which is a high-speed lift. Sunday River is right down the road. Uh, you have intense competition from Epic.00:26:16.000 --> 00:26:26.000Stuart Winchester: and… and Black Mountain is not an especially snowy mountain, like, say, Smuggler's Notch, we'll talk about in a minute. I… I didn't know if… if it had enough aura.00:26:26.000 --> 00:26:38.000Stuart Winchester: But it seems like you've either tapped the aura or created it, and really turned it around, and really given me a lot of hope that a lot of the ski areas that we see around the country, that…00:26:38.000 --> 00:26:45.000Stuart Winchester: Seem to be up against this modernization curve, they can't quite get ahead, might be able to take other routes to get there.00:26:45.000 --> 00:27:00.000Erik Mogensen: Yeah, and I think, too, Stu, it's worth noting, like, yeah, I'm proud of what we've done here, but there's a lot of really good operators out there that have done this, too. You know, having grown up in Buffalo, which I'll call, like, the Eastern Midwest of the Midwest.00:26:59.000 --> 00:27:00.000Stuart Winchester: Yeah.00:27:00.000 --> 00:27:10.000Erik Mogensen: Right? There's really well-managed ski areas that focus on the food and beverage, that focus on the authenticity, um, that drive a ton of other revenue.00:27:10.000 --> 00:27:23.000Erik Mogensen: Um, that are creative, uh, in that way, and I think we just have to be accepting of those things. We have to be accepting of them, we have to share what works, uh, share what doesn't work, and collaborate, um.00:27:23.000 --> 00:27:29.000Erik Mogensen: And and then we'll be fine. We'll be fine. These little skier is have a huge advantage.00:27:29.000 --> 00:27:39.000Erik Mogensen: in the fact that they are… they are run by authentic and passionate people. That… they… they are… they are run…00:27:39.000 --> 00:27:46.000Erik Mogensen: not as a profit center. Um, and yes, they need to be profitable to be sustainable and have reinvestment, right? But…00:27:46.000 --> 00:27:51.000Erik Mogensen: These little ski areas have such a remarkable advantage over some of the big areas.00:27:51.000 --> 00:27:57.000Erik Mogensen: and and how they're managed and what their direction looks like. We just have to take advantage of it and talk about it more.00:27:57.000 --> 00:28:06.000Stuart Winchester: this is just the beginning of the story, too. All right, let's switch over to Andy Pass, and, you know, my questions around Black, when you were initially taking it over, were…00:28:06.000 --> 00:28:24.000Stuart Winchester: how many retro ski areas does New England have room for in a market? Like, Mad River Glen has crafted its whole image around being this retro ski area. You know, they groom, they make snow up to 2,000 whatever feet, the single chair is a 1940 whatever, but they rebuilt it in 2007, so…00:28:24.000 --> 00:28:27.000Stuart Winchester: It is a well-maintained place.00:28:27.000 --> 00:28:42.000Stuart Winchester: as sort of like a museum. It's… it's… it's… the facade is old school, and it skis that way, but really, it's… it's been well tended to. Smuggler's Notch is another one of those that feels like 1960s, around 1960s haul lifts, including.00:28:42.000 --> 00:28:57.000Stuart Winchester: One of the longest in the country, the Madonna lift. Uh, and I saw black in that same mold and said, okay, how many of these do we have room for? But Smuggs is, at the end of the day, a awesome ski area, and you added it to IndyPass. I mean, how big of a victory is that for New England skiers?00:28:57.000 --> 00:29:03.000Stuart Winchester: to now have Smuggs, Jay, Waterville, all these ski areas on the one pass.00:29:02.000 --> 00:29:11.000Erik Mogensen: I mean, look, you've got… you've got Smogs, you've got Jay, you've got Bolton, you've got Cannon, you've got Waterville, um.00:29:11.000 --> 00:29:28.000Erik Mogensen: we've really leveled the playing field in the East, and it's exactly what we intend to do in other places of the country, and also around the world. Uh, and I think what we're proving here in New England, there's been a lot of focus with IndyPass in New England over the last two years, and a lot of that has to do.00:29:28.000 --> 00:29:44.000Erik Mogensen: With Black Mountain and our move and our things there. But what we're proving we can do here, we are going to replicate in other markets. There's no question in my mind. And I think what we're going to replicate is the fact that you don't have to be epic. You don't have to be iconic.00:29:44.000 --> 00:29:50.000Erik Mogensen: to be a really stable, well-earning business. You can be part of an independent group.00:29:50.000 --> 00:30:09.000Erik Mogensen: and still push and plow forward, and compete. So, you know, and I… look, I don't judge a ski area by its vertical. Don't judge a ski area by how many high-speed lifts it has. I think that's the mistake that we keep getting pulled into in skiing. And our… it's the mistake that we make as well as operators, and we…00:29:53.000 --> 00:29:54.000Stuart Winchester: Yeah. Okay.00:30:09.000 --> 00:30:16.000Erik Mogensen: we pass that mistake on to the consumers, right? Bigger is not better, it's just bigger.00:30:16.000 --> 00:30:33.000Erik Mogensen: Faster is not better. It's just faster, right? More lifts. Sure, that sounds great, but you have to pay for those lifts as well. And so that is going to there's that money doesn't just come from the sky that that money is going to be passed on to the consumer.00:30:33.000 --> 00:30:41.000Erik Mogensen: And the more and more we continue to do that, the more and more expensive and exclusive skiing's gonna become. So, again, I'll bring it back to…00:30:42.000 --> 00:30:51.000Erik Mogensen: One of the greatest advantages these places have are being small, are having slow lifts, are being independent, are being authentic. And that's exactly what Smugs is.00:30:51.000 --> 00:31:01.000Stuart Winchester: However, SMUGS also has 2,600 feet of vertical, 1,000 acres of skiing, and 322 inches of average snowfall. The numbers do help.00:31:01.000 --> 00:31:08.000Erik Mogensen: They do, but I'll leave the numbers to your spreadsheets that I can barely understand at this point.00:31:01.000 --> 00:31:03.000Stuart Winchester: The numbers do help, though, it's offline.00:31:06.000 --> 00:31:10.000Stuart Winchester: Well, that makes two of us and probably everyone else.00:31:08.000 --> 00:31:11.000Erik Mogensen: Those will speak for themselves.00:31:10.000 --> 00:31:16.000Stuart Winchester: Yeah, so having Jay and Smugs on there is an awesome combo. You know, I think that…00:31:16.000 --> 00:31:28.000Stuart Winchester: Indy and Doug before you, when Doug… I know Doug's still heavily involved, but the founder of the Indy Pass, Doug Fish. I think you have done a great job of building these little nodes of skiing.00:31:28.000 --> 00:31:44.000Stuart Winchester: around the country, and now around the world. So the… the donut hole has always kind of been Colorado, Utah, Tahoe, and that's because that's where Epic and Icon logically went. Those are the three biggest ski markets. But I want to talk a little bit first about the Midwest, where.00:31:44.000 --> 00:31:59.000Stuart Winchester: Indy built a really nice network, and you have a lot of ski areas in the Midwest. You have… 37. Uh, you've had some big departures this year. Lutzen, Granite Peak, and Snow River, run by Midwest Family Ski Resorts.00:31:59.000 --> 00:32:16.000Stuart Winchester: Went over to Icon, and Lutzen is, for the listeners, biggest ski area in Minnesota. It skis like a New England ski area. Granite Peak, you know, lots of high-speed lifts. Charles Skinner really turned that place from a dump into something nice. And the Snow River's on the come up. It's in a nice snow belt in Michigan.00:32:16.000 --> 00:32:19.000Stuart Winchester: Uh, you know, how much…00:32:19.000 --> 00:32:27.000Stuart Winchester: Did you see those as drivers of IndyPass sales in the Midwest? And how concerned, if at all, are you that they departed?00:32:26.000 --> 00:32:41.000Erik Mogensen: Well, look, let's… let's talk… I mean, the moose in the room here is that that… that loss sucks for us. Like, there's no way around it. Um, it… it… it's a bummer. It stings. Uh, I really like Charles Skinner. I really like Charlotte. I think they're both.00:32:32.000 --> 00:32:34.000Stuart Winchester: Yeah. Okay.00:32:41.000 --> 00:32:57.000Erik Mogensen: really great operators. They're very, very smart. They're very, very sharp. We had a we had a great call around when we kind of showed them what the revenue was in their last season, and we talked through it, and very, very amicable. I've always relied. Have some great, you know, dinner conversations with Charles.00:32:57.000 --> 00:33:12.000Erik Mogensen: And and I think they're great. They they have to make a move. They made a business decision to go to Icon and Icon makes that very, very, very attractive. You know whether or not that initial sales pitch.00:33:12.000 --> 00:33:29.000Erik Mogensen: translates into the long-term vision? I don't know. I firmly believe that, you know, Midwest skiers are some of the most authentic and purposeful, you know, skiers on the continent, and they'll figure it out. I think we have lots of options, there's no question.00:33:29.000 --> 00:33:38.000Erik Mogensen: But none of them are going to be quite like those Midwest family resorts. And so we'll have to see what happens. It stings, but I don't.00:33:38.000 --> 00:33:42.000Erik Mogensen: What I've really learned about Indy is that.00:33:42.000 --> 00:33:47.000Erik Mogensen: Our our strength is in the diversity of of.00:33:47.000 --> 00:33:56.000Erik Mogensen: the resorts that we've put together. It's not on a… it's not on a single one resort, or a single resort operator. Um, so…00:33:56.000 --> 00:34:01.000Erik Mogensen: I hate losing resorts, but I'm never afraid to lose them and/or replace them if necessary.00:34:01.000 --> 00:34:12.000Stuart Winchester: So, when they go to ICON, there's a couple different tiers for ICON. So, Midwest family went to the traditional 7-5 tier of 7 on full ICON, 5 on ICON base. Today.00:34:12.000 --> 00:34:19.000Stuart Winchester: I kind of announced that Cabaret, a former IndyPass partner that actually just left Indy, was a founding member in 2019.00:34:19.000 --> 00:34:32.000Stuart Winchester: left for Icon. That news just broke. I don't know if you have any thoughts on that. Buck Hill similarly left Indy for Icon today, a couple of years ago. Is that too new to process, or what are your thoughts on Cabra Fact?00:34:31.000 --> 00:34:48.000Erik Mogensen: Yeah, I think it's exactly the same where, you know, we, we, you know, Cabrifay is a great ski area. Um, we're sad to see them go. We, you know, look, they're independent for a reason. They get to make their choice. They've made their choice. They're going to go to Icon. The consumers can make their choice of where they go and where they want to.00:34:48.000 --> 00:35:05.000Erik Mogensen: they want to spend their time and money. You know, we're going to fight as hard as we can to drive as much value for the operators and the consumers as possible. I can tell you, we had some people that had left for that icon two day product that now want to come back because of the payout.00:35:02.000 --> 00:35:04.000Stuart Winchester: Okay.00:35:05.000 --> 00:35:22.000Erik Mogensen: Or lack thereof. So, look, none of this is static. One thing I can absolutely guarantee everybody on the pass and everyone listening to this is, is this is going to happen every single year forever. You're going to have people come, you're going to have people go. And we're all going to think it's way more consequential.00:35:10.000 --> 00:35:11.000Stuart Winchester: Mmhm.00:35:22.000 --> 00:35:33.000Erik Mogensen: than it actually is. The reality is, is that indie sales for the last 7 seasons continue to go like this, and we're directing more and more.00:35:33.000 --> 00:35:39.000Erik Mogensen: revenue, meaningful revenue to these independent resorts. And that's not going to stop.00:35:39.000 --> 00:35:43.000Stuart Winchester: Yeah. The, uh… another place you have…00:35:43.000 --> 00:35:45.000Stuart Winchester: Good.00:35:46.000 --> 00:35:55.000Stuart Winchester: cluster is the Pacific Northwest. Mission Ridge and Blacktail, which are jointly owned, recently announced that they left, and I reached out.00:35:55.000 --> 00:35:57.000Stuart Winchester: to…00:35:57.000 --> 00:35:59.000Stuart Winchester: Mission Ridge.00:35:59.000 --> 00:36:06.000Stuart Winchester: COO and GM Matt Neubauer, and I just asked him, you know, what's going on, and this was his email, this is a quote.00:36:06.000 --> 00:36:15.000Stuart Winchester: Mission Ridge's agreement ran through the end of the 25-26 season, and we declined to seek a new one. Being independent means making the calls we think are right for the mountain long term.00:36:15.000 --> 00:36:32.000Stuart Winchester: So, that's basically echoing what you just said, the mountains will make the right decision. Uh, Blacktail's situation is different. This is a continuation of the email. Uh, they reached out to establish a new agreement before the old one ended and did not get engagement on it. Indy did reach out after passes, went back on sale September 1st, but by then, Blacktail had moved on.00:36:32.000 --> 00:36:42.000Stuart Winchester: and was preparing for the season ahead. So that was the rationale that I have for Matt. He didn't want to talk about it further publicly, but that was his on-the-record statement.00:36:43.000 --> 00:36:59.000Erik Mogensen: Yeah, I, I, you know, look, Stu, I, I think as good as it is for your ratings, you know, I, we're not gonna hang out every, every scary as, you know, laundry and every single conversation. Um, I would disagree with how that was had. I think, I think one of the greatest things about India is we have.00:36:53.000 --> 00:36:55.000Stuart Winchester: Mmhm.00:36:59.000 --> 00:37:09.000Erik Mogensen: 300-plus resorts around the world. One of the hard things about Indy is that we have 300-plus resorts around the world. It's a lot of contracts to manage, it's a lot of things.00:37:06.000 --> 00:37:07.000Stuart Winchester: Okay.00:37:09.000 --> 00:37:19.000Erik Mogensen: I could, like, tell you from the ski area operating, um, perspective, like, I feel everything's nice and chill all summer, and we're doing really good, and then all of a sudden it's, you know.00:37:19.000 --> 00:37:35.000Erik Mogensen: September 1st, and it's like, wow, we got a lot to do in the next 60 days before we make snow. And I think every single ski area operator runs through that. Uh, and there's a lot going back. Stu, sometimes I have to go look at your spreadsheets to understand who's on the pass.00:37:35.000 --> 00:37:52.000Erik Mogensen: That's why we usually give everything to you ahead of time so that you can, like, count them up and do the math and do everything. So it's hard. But I would say, that team at Blacktail is world class. Jesse is and is incredible. We've I've always had a great relationship with Jesse.00:37:52.000 --> 00:38:08.000Erik Mogensen: We'd welcome them on the pass. I don't think that that's changed. And I think that Blacktail and Mission Ridge are two very different ski areas. And I'm really fascinated and hopeful that they figure out a way.00:38:08.000 --> 00:38:10.000Erik Mogensen: how to make the whole thing work between the two of them.00:38:10.000 --> 00:38:28.000Stuart Winchester: Yeah, you still have a really nice set of resorts out there with White Pass, and 49 Degrees North, and Mount Hood Meadows, and Bluewood, and Brundage, and Tamarack. And Tamarack's interesting, because so Tamarack, and I want to clarify this, I've actually gotten a lot of inquiries about this, people emailing me telling me my charts are wrong.00:38:28.000 --> 00:38:43.000Stuart Winchester: Uh, which… which happens, you know, they're… they're big and… and, uh, unwieldy, so I get things wrong, but that's… they're always a work in progress. But, uh, they're telling me Tamarack's not in the past because they joined Icon today, which… which obviously they did. Uh…00:38:43.000 --> 00:38:46.000Stuart Winchester: So what's going on with Tamarack? Are they on Indy?00:38:46.000 --> 00:38:59.000Erik Mogensen: Tamarack's on Indy, um, you know, we're excited about Tamarack, we've always been excited about Tamarack. Again, Scott, really great operator, um, super smart guy, great ownership group.00:38:59.000 --> 00:39:13.000Erik Mogensen: You know, I think we could probably comment on that a little bit further. But you know my job is not to speak for these resorts, Stu. My my job is to support them, and there's a difference between supporting them and speaking for them.00:39:07.000 --> 00:39:08.000Stuart Winchester: Yeah. Okay.00:39:13.000 --> 00:39:20.000Erik Mogensen: So, I'll always support them, and what Tamarack decides to do and where they decide to sit is good, but.00:39:20.000 --> 00:39:23.000Erik Mogensen: I'm comfortable saying that Tamarack's on Indy.00:39:23.000 --> 00:39:37.000Stuart Winchester: Yeah, in general, you know, when Buck Hill joined the Icon 2 Day last year, you said adios. I think that's what was my understanding from a distance, correct me if I'm wrong. What was different about the Tamarack situation? Why are you making the exception for Tamarack?00:39:37.000 --> 00:39:52.000Erik Mogensen: Look, I think, look, Icon's aggressive. They're aggressive. They're trying to add as many people as they possibly can to that two-day pass. You know, I think that there's a lot of promises on that, and I think they have a very aggressive sales team.00:39:52.000 --> 00:40:08.000Erik Mogensen: Which is which is good. They're they're, you know, trying to replicate what Indy has done. So we'll just have to see what happens. But I would say that I would I would say that, you know, I have a I have a good relationship with a couple people over in that organization.00:40:08.000 --> 00:40:15.000Erik Mogensen: And I think they're trying to figure out what they're going to do. But there's no question that we're in, you know, pretty intense competition right now.00:40:08.000 --> 00:40:09.000Stuart Winchester: Mmhm.00:40:16.000 --> 00:40:18.000Stuart Winchester: All right, let's…00:40:18.000 --> 00:40:32.000Stuart Winchester: wrap up on that. Let's talk about Snow King, because the Indy Pass, you know, part of the reason the Indy Pass is able to grow so fast, from my point of view, was Doug had this great insight that the ski areas that Epic and Icon were overlooking.00:40:32.000 --> 00:40:38.000Stuart Winchester: Did have value collected onto a pass, and when you put them all together as a dynamite product.00:40:38.000 --> 00:40:47.000Stuart Winchester: and now I think, as you said, ICON's going for that, and then you have the Snow Pass, and the Snow Pass, uh…00:40:47.000 --> 00:41:02.000Stuart Winchester: has signed Snow King as a partner, and that's a long-time Indy Pass partner, and I can read these emails if you'd like, or you can just talk through it yourself on how you see the Snow King.00:41:02.000 --> 00:41:03.000Stuart Winchester: um…00:41:03.000 --> 00:41:05.000Stuart Winchester: conflict here.00:41:05.000 --> 00:41:20.000Erik Mogensen: Yeah, look, I wouldn't really say that there is any controversy here. I think Snow King is staying on Indy. Um, you know, Ryan and I never discussed any sort of litigation, and I connected him directly with you so that he could, you know, explain the situation for himself.00:41:21.000 --> 00:41:36.000Erik Mogensen: Look, again, it's not my job to get out in front and speak for these resorts. These are really great resorts with phenomenal and sophisticated operators, and they can speak for themselves. So, what I can do, Stu, is, you know, say, hey, Ryan.00:41:36.000 --> 00:41:43.000Erik Mogensen: you know, you're on Indy, and you're not on the snow pass, copy you on that email, and then you can read the email to the group.00:41:43.000 --> 00:41:46.000Stuart Winchester: Yeah, the email…00:41:47.000 --> 00:41:50.000Stuart Winchester: from Ryan said.00:41:51.000 --> 00:42:06.000Stuart Winchester: Stuart, hi Stuart, this is Ryan Stanley, General Manager of Snow King. That is correct, we're going to remain on the Indy Pass this upcoming season and also offer two free tickets to the Snow Pass holders without receiving compensation, meaning Snow King will not receive compensation.00:42:06.000 --> 00:42:16.000Stuart Winchester: We are fairly desperate for some skier visits and are working on an offer for free and or $20 tickets to other pass holders as well. You know, I…00:42:16.000 --> 00:42:18.000Stuart Winchester: Ran this…00:42:18.000 --> 00:42:20.000Stuart Winchester: Bye.00:42:20.000 --> 00:42:22.000Stuart Winchester: Snow pass and.00:42:22.000 --> 00:42:26.000Stuart Winchester: I can read this email from Joe Heschen that he sent me today.00:42:26.000 --> 00:42:33.000Stuart Winchester: Uh, he said, Hi Stuart, I'm a bit confused by how this has become so complex. As stated, we have signed a signed agreement with Snow King.00:42:33.000 --> 00:42:43.000Stuart Winchester: While I would like to keep their details confidential, you are welcome to share ours. Our goal with this is not to profit, but rather to gather a group to work together for the betterment of the industry.00:42:43.000 --> 00:42:56.000Stuart Winchester: And then, it sounds like Snow King will be working with Indy and Snow Pass this season, which is great news for them. Thank you. Go Hessian. So, from Snow Pass's point of view, Snow King is still on both passes.00:42:57.000 --> 00:43:16.000Erik Mogensen: I don't know, Stu's starting to sound like a big old, you know, fun high school group text message here. I don't, I, you know, I don't know what to tell you. Um, again, I think Ryan's email's pretty clear. I'm not gonna speak for Ryan, not gonna speak for Joe. Um, they're definitely, you know, Snow King is definitely on the Indy Pass. We're definitely gonna pay them, just like we have.00:43:16.000 --> 00:43:21.000Erik Mogensen: every year. We're definitely gonna push a lot of visits to them. Um, you know, I'm not…00:43:21.000 --> 00:43:33.000Erik Mogensen: entirely sure, uh, beyond that. Uh, and, and, you know, Ryan, again, Ryan's a really smart guy. I've enjoyed talking to him. Um, I've spent a…00:43:33.000 --> 00:43:49.000Erik Mogensen: few, you know, longer phone calls, and he is desperate for skier visits, and I get that. He's a small skier area in the shadow of Jackson Hole, and doesn't have a ton of population to pull from. Most of the population that's coming through is destination visits.00:43:49.000 --> 00:43:57.000Erik Mogensen: And he needs more skier visits. We… we want Snow King to get skier visits. We… we… and if Ryan wants to comp…00:43:57.000 --> 00:44:07.000Erik Mogensen: you know, snow pass holders, or icon pass holders, or epic pass holders, then that's fine. I think that's great. But just because Ryan is going to comp.00:44:03.000 --> 00:44:04.000Stuart Winchester: Mmhm.00:44:07.000 --> 00:44:18.000Erik Mogensen: the Snow Pass doesn't mean that he's on the Snow Pass, and just because Ryan is going to comp Icon Pass holders, that doesn't mean that he's joined the Icon Pass. Um, all I can come down to, again.00:44:18.000 --> 00:44:27.000Erik Mogensen: is that Snow King's on the Indy Pass, um, and from our perspective, they're giving some free tickets to some of the other passes.00:44:27.000 --> 00:44:35.000Erik Mogensen: Hopefully, that checks everyone's box for early September ski area drama.00:44:35.000 --> 00:44:43.000Stuart Winchester: All right, it is an ongoing story. I just have a lot of conflicting information from…00:44:42.000 --> 00:44:56.000Erik Mogensen: What we should do is just, you know, get Uncle Joe on the call, and get Ryan on the call, and you on the call, and we all talk about it, right? Like, I think it's… I don't think it's that complicated, and frankly, it's not that big of a deal.00:44:56.000 --> 00:45:12.000Erik Mogensen: And I question the intentions behind making it a big deal. I think that, you know, Snowpass is definitely looking for us to bite into a controversy, and we're just not going to.00:45:12.000 --> 00:45:22.000Erik Mogensen: We're just not going to. We… our job is to focus on the independent resorts and make sure that we drive more visits to more independent resorts.00:45:22.000 --> 00:45:23.000Erik Mogensen: more often.00:45:23.000 --> 00:45:31.000Erik Mogensen: It's really simple, you know, and I think, I think in general too, Stu, like, you know.00:45:24.000 --> 00:45:26.000Stuart Winchester: Do you? Yeah.00:45:31.000 --> 00:45:46.000Erik Mogensen: What I've gotten from a lot of our operators and partners and people in skiing is they're just very confused by this. And again, it might be good for ratings or listeners, but there is no litigation here.00:45:46.000 --> 00:45:56.000Erik Mogensen: there is no problem with Snow King. They're a great, valued partner. You know, this comment, you know, an idea around democratizing skiing, right? Like.00:45:56.000 --> 00:46:08.000Erik Mogensen: you know, let's let every resort build their own reciprocal deal with, you know, Jersey Joe's commission-based software pitch, right? That's cute, that sounds nice, but in practice, IndiePass exists for a reason.00:46:08.000 --> 00:46:12.000Erik Mogensen: It's a lot more work for skier is and most importantly.00:46:12.000 --> 00:46:20.000Erik Mogensen: It's much more fragmented and a confusing product for the consumer. A single pass with a single price point.00:46:20.000 --> 00:46:22.000Erik Mogensen: And a lot of partners.00:46:22.000 --> 00:46:28.000Erik Mogensen: you know, mitigates the patchwork of one-off deals, and that's the whole reason IndyPass exists.00:46:28.000 --> 00:46:37.000Erik Mogensen: More people skiing more often at independent resorts, right? Like, we redirect tens of millions of dollars a year to independent operators.00:46:38.000 --> 00:46:48.000Erik Mogensen: Arguing that somehow the absence of the IndyPass is better for the industry is nonsensical at best. It would just give Icon and Epic a more…00:46:48.000 --> 00:46:51.000Erik Mogensen: More opportunity to eat our lunch. So…00:46:51.000 --> 00:47:02.000Erik Mogensen: you know, we can… we can dive into all the muddy details all day long, but I don't see any controversy here. We're super excited to have snowpack… I mean…00:47:02.000 --> 00:47:04.000Erik Mogensen: Snow King.00:47:04.000 --> 00:47:15.000Erik Mogensen: on the Indy Pass. Um, and, you know, maybe you just have to come up with a different color for it on your spreadsheet, like some sort of gradient between the two. Whatever you want to do, we trust you.00:47:15.000 --> 00:47:32.000Stuart Winchester: Let me zoom out a little and make this a little more conceptual, because you've told me before that IndyPass doesn't make money, and I believe you're still sticking to Doug's original ratio of 15% for admin, which I doubt covers admin. So 85% traditionally was paid out to the resorts, correct?00:47:33.000 --> 00:47:49.000Erik Mogensen: Correct. Oh, yeah. Still the case. Yeah. No, I mean, look, we, we, you know, 85% of every passport just goes back to the independents. And remember, look, we, we take 100% of our money in on credit cards. We pay the ski resorts in check cash. Right. So we're also eating that credit card fee.00:47:33.000 --> 00:47:36.000Stuart Winchester: Is that still it? Okay.00:47:40.000 --> 00:47:41.000Stuart Winchester: Mmhm.00:47:49.000 --> 00:47:59.000Erik Mogensen: So now you're down to, you know, 12% in change. Running a pass like this, it's not profitable. We never looked at this as being profitable.00:47:52.000 --> 00:47:53.000Stuart Winchester: Right.00:47:59.000 --> 00:48:10.000Erik Mogensen: I really bought IndyPass because I knew that Doug was going to exit and needed to exit, and I thought some of the other people that would buy the pass.00:48:10.000 --> 00:48:21.000Erik Mogensen: would view it more as a media company or a marketing opportunity, and less of something that I think is very important for the independents. So…00:48:21.000 --> 00:48:39.000Erik Mogensen: Uh, you know, Snowpass has committed to giving 80% back, um, to the resorts in their first year, and then something else beyond that, right? And the difference between 80% and 5%, right? You know, it sounds like 5%, but if you actually do the math, that's a 25% difference.00:48:39.000 --> 00:48:49.000Erik Mogensen: Uh, and so we pay every resort the same percentage back of their, you know, top ticket price. We've always done that, um, so…00:48:50.000 --> 00:48:55.000Erik Mogensen: That's what we do, that's what we've done, that's what worked, and that's what we.00:48:54.000 --> 00:48:59.000Stuart Winchester: So to zoom out to the conceptual level a little bit here, I want to look at…00:48:59.000 --> 00:49:09.000Stuart Winchester: Snow King's neighbor, Jackson Hole. Okay, so Jackson Hole is on Icon. They're also on Mountain Collective. You've taken a pretty firm stand that Indy.00:49:09.000 --> 00:49:16.000Stuart Winchester: partners should be exclusive with Indy. If you're looking at a ski area like Snow King that is desperate for.00:49:16.000 --> 00:49:18.000Stuart Winchester: for visits.00:49:18.000 --> 00:49:24.000Stuart Winchester: why cut that pathway off? Why is it important to make indie exclusive and not say, okay.00:49:24.000 --> 00:49:39.000Stuart Winchester: case by case, if you're, uh, you know, certain resorts, if we don't have an exclusivity agreement with you, like, maybe you want to give, you know, Brundage a higher payout because they're a destination and… and to be exclusive, but maybe some of these other ones, you give them all the tools in the toolbox. What…00:49:39.000 --> 00:49:42.000Stuart Winchester: Why is that not an option? Or is it an option?00:49:40.000 --> 00:49:48.000Erik Mogensen: Yeah, I just, I think it complicates things, number one. Number two, I just don't find it very equitable. The great thing about IndyPass, look, I get…00:49:48.000 --> 00:49:58.000Erik Mogensen: There's a lot of conversations all the time when we have a larger resort wanting to join, or has joined, or wants to renew about getting a bigger payout.00:49:58.000 --> 00:50:08.000Erik Mogensen: What I can tell you for as long as I own and run IndyPass, I'm going to treat every single resort the same. I'm not going to make special side deals.00:50:08.000 --> 00:50:14.000Erik Mogensen: That's just what we're going to do. I think it's a mistake to do that.00:50:14.000 --> 00:50:20.000Erik Mogensen: Everyone's going to get the same. Everyone's going to be the same. Everyone's going to get the same percentage payout.00:50:14.000 --> 00:50:15.000Stuart Winchester: It.00:50:15.000 --> 00:50:17.000Stuart Winchester: Mmhm.00:50:20.000 --> 00:50:23.000Erik Mogensen: No special deals.00:50:23.000 --> 00:50:37.000Stuart Winchester: So let me wrap on that point. So you added Smugs, your New England network is lights out. You know, like I said, Jay, Smugs, Cannon, Waterville, Saddleback, and a bunch of smaller places, including Black Mountain. Doug was concerned when he started the pass.00:50:37.000 --> 00:50:48.000Stuart Winchester: About dilution in the marketplace, and if you put too many ski areas in a market, you would both cannibalize their season pass, and drive down their yield, or their eventual payout.00:50:49.000 --> 00:51:04.000Stuart Winchester: you have filled in a lot more density, and when I've asked you about it in the past, you said that's a data-driven decision, so can you break that down for us, and what gives you confidence that adding smugs is not going to take away from.00:51:04.000 --> 00:51:08.000Stuart Winchester: Fulton Valley, or Jay Peak, or Cannon, or Titus.00:51:08.000 --> 00:51:23.000Erik Mogensen: Well, we know exactly how many pass holders we're adding every single year, right? We, we have a unique control over how many passes we sell, right? So we have, we know the data that comes in on one lever and we 100% control the amount.00:51:11.000 --> 00:51:12.000Stuart Winchester: Yeah.00:51:23.000 --> 00:51:43.000Erik Mogensen: of passes in that lever that we sell. So it's just simple math, right? It isn't even that complex of a spreadsheet. Uh, you wouldn't even have to have it in a spreadsheet. So we need to add enough customers to make sure that we don't over dilute Bolton's payout or those things. And what's remarkable is the data shows us this is, I think now our fourth season.00:51:43.000 --> 00:51:49.000Erik Mogensen: of owning and operating the IndyPass is that we just keep going in the right direction.00:51:49.000 --> 00:52:04.000Erik Mogensen: And that's the reality. Like, JPEAK and Bolton's payout, the check that they get from IndyPass and take to the bank to pay their bills and buy more chairlifts and more snowmaking pipe and pay their employees, is only getting bigger and bigger.00:52:04.000 --> 00:52:08.000Erik Mogensen: With smugs on the pass. And again, I cannot.00:52:08.000 --> 00:52:23.000Erik Mogensen: reiterate enough how sophisticated of an operator these guys are. Like, the DeLauriers are smart. They see the numbers, you know? Christian Knapp at PGRI, he sees the numbers. Steve Wright, these are smart guys. John Schaefer, the…00:52:23.000 --> 00:52:27.000Erik Mogensen: Really smart. You know, if they figure it out.00:52:27.000 --> 00:52:30.000Erik Mogensen: I think that that itself.00:52:29.000 --> 00:52:38.000Stuart Winchester: Yeah, Jay has been, uh, has recommitted to Indy several times, uh, through one-year contracts. All right, Eric, IndyPass is still on sale?00:52:38.000 --> 00:52:56.000Erik Mogensen: Uh, 80 Pass is on sale right now, yes. I think what we've announced is we've said tomorrow's the day. I think we could go into midday Saturday. Um, it's… it's hard to tell, right? We look at a couple numbers, we look at people that have put things in their cart, and what the potential conversion rate is, and where things go, and…00:52:56.000 --> 00:53:01.000Erik Mogensen: the geography around them. We definitely have a very firm ceiling on what we're gonna sell.00:53:02.000 --> 00:53:10.000Erik Mogensen: When we're going to sell that through, that's the hard part. But yeah, we've identified that tomorrow's the day.00:53:08.000 --> 00:53:16.000Stuart Winchester: And this will be the end of 26-27 IndyPass sales guaranteed, or is there a chance for a flash December sale or something?00:53:15.000 --> 00:53:30.000Erik Mogensen: There is never a guarantee of anything in this thing. We are talking to some pretty major additions as well that I think would be meaningful, and we'll have to decide if that's a this year thing or a next year thing with them.00:53:19.000 --> 00:53:20.000Stuart Winchester: Okay.00:53:30.000 --> 00:53:46.000Stuart Winchester: I mean, you've already added over 40 new partners. India has more partners than Epic, Icon, Mountain Collective, Snowpass, and Mountain Collective Capital's Powerpass combined around the world. So you're saying we should expect or could expect more partners?00:53:31.000 --> 00:53:32.000Erik Mogensen: Alright.00:53:46.000 --> 00:53:49.000Stuart Winchester: In advance of the 26-27 winter?00:53:48.000 --> 00:54:02.000Erik Mogensen: Yeah, for sure. I mean, I can tell you that there will definitely be some more. And I think, Stu, it's actually about 60 new additions. And I know you don't like to count the cross-country ski areas, but we should maybe find a separate tab for them on the spreadsheet.00:54:02.000 --> 00:54:04.000Stuart Winchester: Yeah.00:54:02.000 --> 00:54:12.000Erik Mogensen: Every ski area matters to us here, whether it's cross country or downhill or big or small. I think that's what makes us different.00:54:11.000 --> 00:54:27.000Stuart Winchester: Yeah, you know, I didn't start stop counting them out of malice. I stopped because I couldn't really understand them, and the maps kind of looked like a brain scan, and some would leave, and it was just a lot. I was already trying to track too much.00:54:27.000 --> 00:54:44.000Stuart Winchester: I will take that piece of advice, though, and I will see if I can find a place where they make sense. Eric, really appreciate everything today, appreciate everything you're doing with Indy and Black Mountain, and look forward to catching up with you again really soon.00:54:44.000 --> 00:54:49.000Erik Mogensen: Yeah. Thanks so much, Stu. Keep those spreadsheets going, dude.00:54:46.000 --> 00:54:47.000Stuart Winchester: Alright.00:54:48.000 --> 00:54:51.000Stuart Winchester: That's all I do.00:54:49.000 --> 00:54:52.000Erik Mogensen: Yeah, I know. See ya.00:54:51.000 --> 00:54:53.000Stuart Winchester: All right, take care.00:54:52.000 --> 00:54:53.000Erik Mogensen: Bye.00:54:55.000 --> 00:55:05.000Stuart Winchester: All right, that was Eric Mogensen, director of IndyPass, owner of Black Mountain, responding to some of the questions.00:55:06.000 --> 00:55:21.000Stuart Winchester: initial conversation I had with Joe Heschen the other day. So, uh, that's great. We have no more clarity on Snow King, and this episode went a little off the rails, because I need to… there's gonna be a lot of experimentation here, guys.00:55:21.000 --> 00:55:35.000Stuart Winchester: Uh, the… the opening take, I'm realizing, I don't know if I should be recording that before the guest. I think maybe I need to start with the guest, because otherwise, I end up having to cut myself short. So…00:55:35.000 --> 00:55:39.000Stuart Winchester: I want to get to some reader reaction.00:55:39.000 --> 00:55:42.000Stuart Winchester: To close us out today.00:55:42.000 --> 00:55:44.000Stuart Winchester: And…00:55:44.000 --> 00:55:47.000Stuart Winchester: The first comes from…00:55:47.000 --> 00:55:49.000Stuart Winchester: Matt Hart.00:55:49.000 --> 00:56:03.000Stuart Winchester: He said, really, this is in reaction to Brian Norton's interview yesterday about Loon Mountain's expansion. Matt Hart, really good, loved Brian's description of the expansion and how they will make it work from an operations point of view.00:56:03.000 --> 00:56:06.000Stuart Winchester: Catcher's mitt for snow, love it.00:56:06.000 --> 00:56:21.000Stuart Winchester: And then, and then Matt asks, did he give you grief for calling the Timbertown expansion that little one LOL? I, no, he didn't, but, but it is, I mean, it was a 30 acre expansion on a huge ski area. So, uh, I don't know, maybe, I think they, uh.00:56:22.000 --> 00:56:36.000Stuart Winchester: you know, I'm always the tourist, so anytime I'm asking these guys anything, they… I think that it sounds a little ridiculous, because they live it every day of their life. It would be like them asking me a question about my cats, you know, it's something that I'm around every day.00:56:36.000 --> 00:56:46.000Stuart Winchester: All right, this is a comment from Robert, a paid subscriber, which is the way you can interact with the show is to be a paid subscriber to the Storm Skiing Podcast.00:56:46.000 --> 00:57:00.000Stuart Winchester: Robert says, again, of the Brian Norton pod yesterday, great second effort. Are you planning to stick to a drop time of about 4 p.m. Eastern time? What is your anticipated schedule? Daily, four days a week, three?00:57:00.000 --> 00:57:07.000Stuart Winchester: 4pm drop makes for a nice way to wrap up the day, at least for those in a compatible time zone.00:57:07.000 --> 00:57:22.000Stuart Winchester: And then Brian Bench, paid subscriber, says, ditto on sharing the anticipated schedule. We humans are creatures of habit, and so would be great to know when we can generally expect these to land. Excited for your chat with Eric today. Well…00:57:22.000 --> 00:57:23.000Stuart Winchester: Brian.00:57:23.000 --> 00:57:26.000Stuart Winchester: I have an amazing guest.00:57:26.000 --> 00:57:29.000Stuart Winchester: scheduled for…00:57:29.000 --> 00:57:46.000Stuart Winchester: Sep

Welcome to the Storm's short-form, news-focused podcast. Don't worry, I will still write newsletters too. To browse a podcast transcript, click the “transcript” button above - click on any block of text and the audio will jump to that point in the conversation. Paid subscribers can leave a comment below - I'll respond to some in the next episode. Thank you for supporting independent ski journalism./:The Zoom transcript (click “transcript” above for the Substack transcript, which will zoom to any point in the video when you click on the associated text block; timestamps below DO NOT MATCH THE VIDEO)00:01:51.000 --> 00:02:02.000Stuart Winchester: Welcome to the Storm! It is September 8th, 2026, and if you are a Storm regular, you are probably wondering what in the heck is going on here.00:02:02.000 --> 00:02:09.000Stuart Winchester: Today, we are launching an all-new format for the Storm Skiing Podcast.00:02:09.000 --> 00:02:22.000Stuart Winchester: It is shorter, it is news-focused, it will be more frequent, and it will publish the same day that I record it in just about every instance.00:02:22.000 --> 00:02:23.000Stuart Winchester: So.00:02:24.000 --> 00:02:28.000Stuart Winchester: It's gonna have a lot of different elements. Uh, takes just…00:02:28.000 --> 00:02:31.000Stuart Winchester: on whatever's happening in the news.00:02:32.000 --> 00:02:34.000Stuart Winchester: Okay, let's scrap that and let's start again.00:02:38.000 --> 00:02:41.000Stuart Winchester: Okay, starting from the top.00:02:41.000 --> 00:02:42.000Stuart Winchester: 3.00:02:42.000 --> 00:02:44.000Stuart Winchester: Q.00:02:44.000 --> 00:02:45.000Stuart Winchester: One.00:02:45.000 --> 00:02:59.000Stuart Winchester: Welcome to the Storm! I'm your host, Stuart Winchester. It is September 8th, 2026, and I would like to welcome you all to a brand new version of the Storm Skiing Podcast.00:02:59.000 --> 00:03:02.000Stuart Winchester: So, the long-form podcast…00:03:02.000 --> 00:03:09.000Stuart Winchester: has been the default of the Storm Skiing Podcast since I launched in 2019.00:03:09.000 --> 00:03:12.000Stuart Winchester: Very proud of the Storm Skiing podcast.00:03:12.000 --> 00:03:16.000Stuart Winchester: We're at episode 227.00:03:16.000 --> 00:03:26.000Stuart Winchester: I have interviewed the leaders of nearly every large ski area in America, and the leaders of most of the large ski companies in America.00:03:26.000 --> 00:03:29.000Stuart Winchester: But something started to feel a little bit off.00:03:29.000 --> 00:03:35.000Stuart Winchester: And, you know, I started to think about the kind of podcasts that I consume.00:03:35.000 --> 00:03:44.000Stuart Winchester: And those are mostly, frankly, around Michigan football, uh, which is my other obsession besides ski-ski-ski-ski-ski-ski-ski-ski-s.00:03:44.000 --> 00:04:02.000Stuart Winchester: tend to be much more news-focused. They tend to be much shorter than the Storm Skiing Podcast. They tend to publish the same day that they record them, and they tend to break down current events. For example, I just went to a Michigan football game.00:04:02.000 --> 00:04:21.000Stuart Winchester: on Saturday in Ann Arbor. If you're even remotely a sports fan, you probably saw the controversial ending to that game when Michigan got an extra second added on, and Bryce Underwood, the quarterback, tossed a Hail Mary to win the game when JJ Buchanan, our transfer receiver, came down with the ball.00:04:21.000 --> 00:04:36.000Stuart Winchester: That's never happened in the history of Michigan football, to have a Hail Mary ending that Michigan wins. So, on the way home, it's a 10-hour drive back to New York, my wife and I listened to all the different Michigan podcasts that were breaking down that moment. And I realized that…00:04:36.000 --> 00:04:54.000Stuart Winchester: as much as I like the Storm Skiing Podcast, and as much as a lot of other people like it, I was not really making the kind of podcast that I actually listen to. And that's a problem, because in our current media environment, people have a lot of choice.00:04:54.000 --> 00:04:58.000Stuart Winchester: They have a lot of of.00:04:58.000 --> 00:05:13.000Stuart Winchester: different things they can give their attention to, and it's hard to get and keep their attention. So, I want to say right off, I am not killing the long-form storm skiing podcast. It will not end with episode 227. In fact, I have about 5 or 6 in the can that I've been sitting on.00:05:13.000 --> 00:05:30.000Stuart Winchester: for this news, and I will release those soon, and my thanks to the folks who participated in those podcasts for their everlasting patience as I got this together. So, I'm still gonna make the Storm Skiing Podcast. The frequency will go from about 45 a year at its peak.00:05:30.000 --> 00:05:47.000Stuart Winchester: It's probably about a dozen a year or so, and sometimes there will just be a time when the long form is the more appropriate form for telling the story of a mountain. If I have someone new on, for example, so for example, I've never had.00:05:47.000 --> 00:06:02.000Stuart Winchester: Uh, the GM or owner of Sierra at Tahoe in California, an important mountain on the podcast. Never had Wolf Creek on the podcast, never had Mount Baker. If I were to get one of those folks, I would want to do a long form, tell the story of the ski area. But it's not always necessary to.00:06:02.000 --> 00:06:18.000Stuart Winchester: Tell the entire story of the ski area and its history and its culture when you just want to talk about a new lift or you just want to talk about the fact that it joined a new pass. So this shorter podcast will be more frequent.00:06:18.000 --> 00:06:35.000Stuart Winchester: It will have different segments, segments with takes when I just talk about what's going on. It will still have interviews, much shorter interviews. Today we have an interview with an awesome guest, Snow Partner CEO Joe Heschen, one of the smartest guys in skiing.00:06:35.000 --> 00:06:45.000Stuart Winchester: But before, Joe and I went on for two hours. This time, we'll be able to condense it down. And then at the end of each episode, my intent.00:06:45.000 --> 00:07:02.000Stuart Winchester: and hope is to have reader interaction, and this will be a feature available only to paid supporters of the Storm Skiing Journal and Podcast, and you can upgrade to a paid subscription at stormskiing.com anytime. The podcast will be for everyone, as it's always been.00:07:02.000 --> 00:07:18.000Stuart Winchester: But only paid subscribers will be able to interact with the podcast. And the way that they will be able to do that is that they will be able to write a comment on the article that accompanies the newsletter on stormskiing.com.00:07:18.000 --> 00:07:32.000Stuart Winchester: And the next day, I will read some of those comments and react to them as appropriate. And I'll talk a little bit more about that later and why I'm doing it that way. But for now, I want to assure you.00:07:32.000 --> 00:07:48.000Stuart Winchester: This podcast is going to come to you the same way your podcasts always have. Now, there is a video version. You can watch that on YouTube, will be our primary channel, as well as Substack, which is where the newsletter is published. There will always, always, always be an audio version.00:07:48.000 --> 00:07:58.000Stuart Winchester: And it will always come to the same places that you have always gotten the podcast. If that's Apple, if that's Spotify, there's some that I don't even know.00:07:58.000 --> 00:08:11.000Stuart Winchester: how the podcast got on there, or why it's on there. There's an RSS feed that spits this out from Substack. That will not change. The storm will be… when you go looking for it, you're going to find the storm.00:08:12.000 --> 00:08:13.000Stuart Winchester: So.00:08:13.000 --> 00:08:24.000Stuart Winchester: This is something I'm super excited about because I think it will allow me to have a lot more guests a lot more often.00:08:24.000 --> 00:08:35.000Stuart Winchester: there are so many great minds in skiing right now, and I feel like there's a lot of negative sentiment around skiing and the way it's evolving. There's a lot of talk of a duopoly.00:08:35.000 --> 00:08:39.000Stuart Winchester: But from my point of view.00:08:39.000 --> 00:08:54.000Stuart Winchester: there's not a duopoly in a way that is dominating all consumer choice. And the reason I have that point of view is I'm having conversations every single day with smart people.00:08:54.000 --> 00:09:10.000Stuart Winchester: thinking far ahead and doing great things to change skiing in ways that make skiing better, that make skiing access better. People like Joe Hesham, my guest today, people like Eric Mogenson, who runs the Indy Pass, people like John Schaefer, who runs a handful of mountains.00:09:10.000 --> 00:09:28.000Stuart Winchester: in the East, people like Rick Schmitz, who runs three ski areas in the Midwest. Small ski area operators like Tim Meyer at Caber Fay in Michigan, who we'll talk about a little bit later. So, I'm talking to these people all the time, and I'm seeing the independent ski areas are really, for the most part, doing fine. I'm seeing.00:09:28.000 --> 00:09:33.000Stuart Winchester: Huge investment. I'm seeing huge innovation and.00:09:33.000 --> 00:09:43.000Stuart Winchester: Because of the frequency of the podcast, and because of the laborious nature of turning interviews into written content.00:09:43.000 --> 00:10:00.000Stuart Winchester: I don't think that I'm getting that to you in the way that I would like, in, in, in the way that you deserve. I want you to be part of this conversation. I want you to see why I'm so optimistic about skiing right now. I want you to know why I feel that skiing is in its best.00:10:00.000 --> 00:10:05.000Stuart Winchester: place, historically, that it has ever been, at least in America.00:10:05.000 --> 00:10:10.000Stuart Winchester: Now, it certainly has problems, and we will get into those as well.00:10:10.000 --> 00:10:21.000Stuart Winchester: I don't answer to anyone. I don't answer to the operators. I don't have a boss. I answer to my subscribers, and that's it. The only thing I care about is the truth.00:10:21.000 --> 00:10:28.000Stuart Winchester: Uh, and my optimism does not come from any desire to have access or anything else. My… my…00:10:28.000 --> 00:10:31.000Stuart Winchester: My content and my commitment to the truth.00:10:31.000 --> 00:10:50.000Stuart Winchester: comes from wanting to deliver a great journalistic product. Uh, and there's gonna be opinion and analysis. You're not always going to agree with what I say, and that's good! I wanna remind people that. That's good. If you agree with everything I say, I have no value. I can tell you that all of my guests.00:10:50.000 --> 00:10:54.000Stuart Winchester: disagree with things I say, but the reason they keep coming back.00:10:54.000 --> 00:11:03.000Stuart Winchester: And the reason that I hope they will keep coming back is because I'm trying to be fair, I'm trying to work within the bounds of the truth, and I'm not…00:11:03.000 --> 00:11:08.000Stuart Winchester: Jumping to these huge accusatory.00:11:08.000 --> 00:11:25.000Stuart Winchester: narratives that we see so often with the Mega Passes and with the big consolidators, Vale and Altera. So, I want to give a different perspective, I want to give it more frequently. The newsletter, one more point, the newsletter will stay the same. There will always be written content.00:11:25.000 --> 00:11:34.000Stuart Winchester: I am still a writer with a podcast, not a podcaster with a newsletter, though I kind of have to admit at this point that I am.00:11:34.000 --> 00:11:42.000Stuart Winchester: a podcaster, even though that sounds… I don't know, it sounds a little… pretentious, or juvenile, or uh… like I'm…00:11:42.000 --> 00:11:58.000Stuart Winchester: you know, doing this as a side hustle while I drive for Uber, but… but no, this is my full-time job. The Storm is and has been my full-time job for a couple of years. Now, the reason I want to switch to a news-based podcast is for days like today, because today we have.00:11:58.000 --> 00:12:00.000Stuart Winchester: Huge news.00:12:00.000 --> 00:12:04.000Stuart Winchester: One of my favorite ski areas.00:12:04.000 --> 00:12:09.000Stuart Winchester: One of the best ski areas in the eastern United States.00:12:09.000 --> 00:12:14.000Stuart Winchester: Uh, depending on your point of view, maybe one of the best ski areas in the United States.00:12:15.000 --> 00:12:20.000Stuart Winchester: is joining a Malta Mountain Pass for the first time.00:12:20.000 --> 00:12:27.000Stuart Winchester: That is Smuggler's Notch, Vermont. Smuggs is an incredible place.00:12:27.000 --> 00:12:40.000Stuart Winchester: For a lot of reasons. Number one, if you don't live in the East, and you're under the impression that the East is an ice ball, and the vertical drops are short, and the mountains are small.00:12:41.000 --> 00:12:56.000Stuart Winchester: You're wrong. You're just wrong. And there is a snow. There's plenty of big mountains in the east. First of all, there's plenty of good snow pockets in the east. One of the best snow pockets is in northern Vermont, and you have a line of resorts.00:12:56.000 --> 00:13:12.000Stuart Winchester: We call it the spine of the Green Mountains. Starts at Killington Pico, goes up to Sugarbush, which is in Alterra Mountain. Right next door is Mad River Glen, the famous Indy with the single chair. North of that is Bolton Valley, which is on Indy Pass. North of that is Stowe, which is owned by V.00:13:12.000 --> 00:13:23.000Stuart Winchester: On the backside of Stowe is Smuggler's Notch, and then north of that is Jay Peak. Smuggler's Notch joins IndyPass today, and here are the stats.00:13:23.000 --> 00:13:39.000Stuart Winchester: It is a 2610 foot vertical drop that is the fourth tallest in the east. It has one smug says 1060 skiable acres that they claim there's actually more in the woods. If you count the back bowls and some of the secret stashes.00:13:39.000 --> 00:13:54.000Stuart Winchester: Off of the Sterling lift. So that makes it the fourth largest ski area in the east. It is the second snowiest ski area in the east after Jay Peak, which is also an IndyPass partner with 322in of snowfall.00:13:54.000 --> 00:14:10.000Stuart Winchester: On average per winter. Yes, that's a lot. That's those are Vail numbers. Those are Colorado numbers. No, it's not Cottonwoods, but it's deep enough that those ski areas almost always have tree skiing from the beginning.00:14:10.000 --> 00:14:22.000Stuart Winchester: from around Christmas through the end of the season. I've skied Glades at Stowe in April many times. I've done the same at Jay Peak. So, the snow coverage really.00:14:22.000 --> 00:14:38.000Stuart Winchester: comes and it really falls. Mount Mansfield, which is where Stowe is, right next to Smuggs, is the tallest mountain in Vermont, and they have a snow stake there that consistently builds up to around 60 inches or so for the season. So, Smuggs joins Indy Pass.00:14:38.000 --> 00:14:56.000Stuart Winchester: today. It is the… and, and, and, and… No Blackouts on Indie Bass Pass, which goes on sale today to the general public, or actually maybe tomorrow it goes on sale, for… $419.00:14:56.000 --> 00:14:57.000Stuart Winchester: The ND…00:14:57.000 --> 00:15:13.000Stuart Winchester: Plus is 469. So I'll give you a few stats here. So Indy with adding smugs, that is the 43rd Alpine lift serve ski area that Indy has added for the 2026 to 2027.00:15:13.000 --> 00:15:14.000Stuart Winchester: Winter.00:15:14.000 --> 00:15:30.000Stuart Winchester: That gives them a total. Now, my totals are going to be a little different than Indy's because they're counting cross-country ski areas. And I'm leaving those off. And I also count sometimes two ski areas, as one when they're when they're separate entities. But but they share days.00:15:30.000 --> 00:15:45.000Stuart Winchester: So Indy now has 256 ski areas, lift-served alpine downhill ski areas, which get two days each. So they have more than you could possibly use. That includes 148 ski areas in the United States.00:15:45.000 --> 00:15:57.000Stuart Winchester: 32 in Canada, 39 in Europe, and 32 in Japan. You can ski 30% of all ski areas in America on Indy.00:15:57.000 --> 00:16:14.000Stuart Winchester: Now, on the flip side, Indy also had some important losses this winter. They lost, and they're all in the Midwest, and Indy's lost mountains before, and with a roster that big, you're gonna have some turnover. Uh, but the first wave of losses came back.00:16:14.000 --> 00:16:24.000Stuart Winchester: in past release season in March, when the three areas owned by Midwest Family Ski Resorts, some of the best operators in the country, uh, they own Lutzen Mountain in Minnesota.00:16:24.000 --> 00:16:39.000Stuart Winchester: one of the largest ski areas in the Midwest, uh, Granite Peak in Wisconsin, which has 3 high-speed lifts, and Snow River, which is really 2 side-by-side ski areas and a nice snow belt in Michigan's Upper Peninsula. They left for Icon Pass.00:16:39.000 --> 00:16:53.000Stuart Winchester: Now, there's a little bit of a historical precedent there, because those three ski areas had been on the Max Pass, which had been the immediate predecessor, along with the Rocky Mountain Super Pass, to the Icon Pass. Uh, the…00:16:53.000 --> 00:17:10.000Stuart Winchester: Icon Pass, when it debuted in 2018, left off Snow River, Granite Peak, and Lutzen. And I always thought, well, Snow River wasn't a part of Midwest Family at the time, but I always thought that was a mistake. So I'm not surprised to see them go, but those were big drivers of Indy Pass sales.00:17:10.000 --> 00:17:16.000Stuart Winchester: Because those are marquee mountains in the Midwest. They also recently lost…00:17:16.000 --> 00:17:34.000Stuart Winchester: Another three mountains run by another great operator in Wisconsin, Little Switzerland, Crystal Ridge, and Nordic Mountain. Now, these are small ski areas. They're feeder ski areas, but they're important ski areas because Rick is a very smart guy. He's very influential.00:17:34.000 --> 00:17:50.000Stuart Winchester: And he has a lot of influence in the ski business, including being part of the board of directors of the National Skiers Association. Everyone respects him. They also lost Cabar Fay, one of my favorite mountains in Michigan. It was my pseudo-home mountain when I lived in Michigan as a teenager.00:17:50.000 --> 00:17:57.000Stuart Winchester: I have a lot of respect for Tim and Pete Meyer, who run that over there. So, I'll talk a little bit more…00:17:57.000 --> 00:18:10.000Stuart Winchester: about that with Joe, because I think there's going to be some crossover with the snow pass. So, quickly, before we get to our guest, I want to tell you about Profile Search International.00:18:10.000 --> 00:18:15.000Stuart Winchester: A lot of you come to this podcast to hear from the best minds in skiing.00:18:15.000 --> 00:18:20.000Stuart Winchester: But what if you want to find one of these great leaders for your own mountain team?00:18:20.000 --> 00:18:35.000Stuart Winchester: Well, let me introduce you to the folks at Profile Search International. They are the ski industry talent acquisition experts, and are the only executive search and recruitment firm in the world that is 100% focused on the ski industry.00:18:35.000 --> 00:18:48.000Stuart Winchester: They have used their intimate understanding of skiing and related industries and available candidates worldwide to place hundreds of transformational leaders at the best and most progressive ski areas over the past 30 years.00:18:48.000 --> 00:19:04.000Stuart Winchester: With offices in the US and Canada, Profile Search finds and negotiates with the right leaders for your team. You can reach out to them directly at profilesearch.com or contact them by email or phone, or send me a note and I will connect you directly with their expert team.00:19:06.000 --> 00:19:08.000Stuart Winchester: Okay.00:19:08.000 --> 00:19:11.000Stuart Winchester: We are joined.00:19:11.000 --> 00:19:13.000Stuart Winchester: As soon as we get a video.00:19:13.000 --> 00:19:33.000Stuart Winchester: We are joined today by the founder and CEO of Snow Partners, which owns and operates the Mountain Creek Outdoor Ski Area and the Big Snow American Dream Indoor Ski Areas in New Jersey. Snow Partners' terrain-based learning program has been used by more than 80 ski resorts worldwide.00:19:33.000 --> 00:19:50.000Stuart Winchester: And the company has rolled out its SnowCloud all-in-one resort management software with at least 15 clients, including Jackson Hole, Wyoming. Last year, the company launched the Snow Triple Play Pass, which was good for 3 days, total across 16 ski areas in eastern North America.00:19:50.000 --> 00:20:01.000Stuart Winchester: Ahead of Winter 2026-27, Triple Play adds 7 additional mountains, for a total of 23, at a price of $179.00:20:01.000 --> 00:20:18.000Stuart Winchester: Snow Partners has also launched the Snow Pass, which is loaded with two days each at 14 ski areas for $339.99. My guest to break all this down for us today is a good friend of the Storm Skiing Podcast, Joe Heschen. Joe, welcome back to the storm. Always good to track you down.00:20:17.000 --> 00:20:18.000Joe Hession: Thanks.00:20:18.000 --> 00:20:21.000Stuart Winchester: How are you feeling on Snow Pass launch day?00:20:21.000 --> 00:20:36.000Joe Hession: You know, it's launch day for Snow Pass. It's launch day for Mountain Creek Seasons Passes. So winter's in the air. Things are happening. It's really exciting. This is probably my favorite time of year. So thanks for having me on such a special day. Winter's coming.00:20:34.000 --> 00:20:36.000Stuart Winchester: I'll do it.00:20:36.000 --> 00:20:53.000Stuart Winchester: Yeah, and it's the first day of the new platform for the Storm. So I wanted to get you on first. I'll admit, I want to do a little bit of a flex because I know you're a hard guy to track down and you're doing a lot of cool, interesting things. I want to start with the Snowpass, Joe, because you came on the podcast last year to talk about Snow Triple Play.00:20:53.000 --> 00:20:56.000Stuart Winchester: And your launch, and you were pretty…00:20:54.000 --> 00:20:55.000Joe Hession: Mm-hmm.00:20:56.000 --> 00:21:09.000Stuart Winchester: adamant, you know, this is not a pass. I don't want to do a pass. And, you know, we talked about it a lot, and I probably harassed you about it a little bit, and now we have a pass!00:21:00.000 --> 00:21:01.000Joe Hession: Yep.00:21:03.000 --> 00:21:05.000Joe Hession: Mm-hmm.00:21:09.000 --> 00:21:17.000Stuart Winchester: So, so tell us about that journey. How did, how did we get from TriplePlay to SnowPass, and, and why do you have the two different products?00:21:09.000 --> 00:21:10.000Joe Hession: Yep.00:21:17.000 --> 00:21:32.000Joe Hession: Yeah. And, and, you know, you might be very responsible for it because you, you pushed it early on of, you know, why, why would this not be a pass? And, you know, originally we were really following the data and the data we were really focused on was 73% of people ski between one and five days.00:21:32.000 --> 00:21:50.000Joe Hession: the price point for that, and we were looking at the data for Mountain Creek with our triple play, and saying, you know, there's really not a lot of triple plays for multi-resort. That's kind of a cool, unique concept. So we were really stuck on the data. Obviously, we heard feedback from folks like yourself, and also your other… all your listeners and subscribers, and…00:21:42.000 --> 00:21:43.000Stuart Winchester: Mm-hmm.00:21:50.000 --> 00:22:05.000Joe Hession: And… but then, it was really our past partners. The people that bought the Triple Play were like, if we had this option, we'd be really happy. They hit us that in our post-survey, they said, we really would like this. Um, and then the resorts. We had great partners on the Triple Play program, and…00:22:05.000 --> 00:22:13.000Joe Hession: they came in and said, we would like this as well. So, you know, the model's been done, and we made the leap to do it. So we're really excited about it.00:22:13.000 --> 00:22:28.000Stuart Winchester: You have a great network to launch, and I think especially if you live in New York Metro, and I want to talk about — I do want to talk about Triple Play, but let's focus on Snowpass for a minute. The three key mountains here are Bel Air, Gore, and Whiteface.00:22:28.000 --> 00:22:43.000Stuart Winchester: These mountains, for those of us who are in the area, we know they're state subsidized. They've gotten a half billion dollars in investment. That's a whole different subject. We're going to leave that alone because the result of that for your pass holders is these are awesome ski areas. Bel Air is essentially a brand new ski area.00:22:43.000 --> 00:22:58.000Stuart Winchester: And if you're in New York Metro, you get two days at Mountain Creek, and you get two days at Big Snow, then there's some little ones. You get up in Connecticut, you have Mount Southington. So you have a really nice network of.00:22:58.000 --> 00:23:10.000Stuart Winchester: 14 ski areas, 12 of them are in the east. Talk about that network, Joe, and how deliberate it was that they kind of worked together to create a compelling pass product.00:23:10.000 --> 00:23:27.000Joe Hession: Yeah, that's a great question because that is, you know, we probably look at the world a little differently than people looking at different passes and different programs. And I think you nailed it. Like, you know, with the news last week, you know, sometimes people from Colorado chirp and they, this pass doesn't make sense for me. I'm like, yeah.00:23:27.000 --> 00:23:44.000Joe Hession: Yeah, congratulations. You can read and understand basic logic. So we love our friends in Colorado, we love our friends out west, but this is a pass that's very regional. It makes so much sense if you live in this area and you're planning to have those trips and, and, and you might remember this, but years ago.00:23:31.000 --> 00:23:32.000Stuart Winchester: Right.00:23:44.000 --> 00:24:00.000Joe Hession: at the NSA show, which is the National Ski Association. I was on stage with a bunch of different groups, talking about Epic Pass and ICOM Pass, and this is before we had a Pass product. And I was saying, and I was a little critical too.00:24:00.000 --> 00:24:18.000Joe Hession: you know, listen, I think the high-level past products that exist, which just throw out big numbers, like, you know, 40 of these resorts, these resorts, or 300 resorts, like, it's cool, but the reality is, is I'm really focused on how does someone actually use it? So if we go back to the skier.00:24:18.000 --> 00:24:35.000Joe Hession: and the snowboarder, and how do they actually use this pass? And, you know, back in the day, and I love, you know, the industry is much smaller than people, especially your listeners might realize, like, I have a ton of respect for almost everybody. If anyone's in this business, I respect them, because it's a really hard business.00:24:35.000 --> 00:24:36.000Stuart Winchester: Mmhm.00:24:35.000 --> 00:24:51.000Joe Hession: And so for us, I've always looked at it and said these big pass products that are kind of like overwhelming with the options, like how do people actually use them and where does it drive traffic and traffic to the right places at the right time and stuff like that. So we're very deliberate.00:24:51.000 --> 00:25:02.000Joe Hession: very deliberate in, if you live in New Jersey, New York, Connecticut, Long Island, um, upstate New York, parts of Pennsylvania, this is a very compelling pass that not only takes you from the city.00:25:02.000 --> 00:25:18.000Joe Hession: Because for us, what's really critical is that kind of warm handshake from, we're teaching a hundred thousand new people a year to ski at Big Snow. Where do they then go to? And obviously we want them to come to Mountain Creek, but I also want them to go to Whiteface and Bel Air and Gore and Platic Hill.00:25:16.000 --> 00:25:17.000Stuart Winchester: Mmhm.00:25:18.000 --> 00:25:34.000Joe Hession: Um, because things like that, that's kind of how this industry can work together to take people who are new to the sport, or people who are, maybe have never gone. Maybe they always go to Vermont, and we love Vermont, but maybe this is their chance to go up to Whiteface and realize, oh, wow.00:25:34.000 --> 00:25:41.000Joe Hession: That's, you know, you can see JP from there, right? So it's kind of it's people don't realize how far north Whiteface is.00:25:36.000 --> 00:25:37.000Stuart Winchester: Mm-hmm.00:25:41.000 --> 00:25:49.000Stuart Winchester: Yeah, so you have a really nice network, and I think it's gonna sell really well. I mean, just even if… even if you just launched.00:25:49.000 --> 00:26:05.000Stuart Winchester: a Bel Air Gore Whiteface pass at that price point, I think it would probably sell really well. Uh, but the reality is you're going up against a very competitive market. So, uh, you look at Epic Pass, not maybe so competitive, you're doing something different, they don't have as many mountains in the market. Indy Pass.00:26:05.000 --> 00:26:20.000Stuart Winchester: I'm not even sure if you know this yet, because the embargo literally lifted when we started this at 10 a.m. eastern. A smuggler's notch today announced they are joining the Indy Pass. So the Indy Pass gives you a really nice network of resorts in your neighborhood.00:26:12.000 --> 00:26:14.000Joe Hession: Yep.00:26:20.000 --> 00:26:34.000Stuart Winchester: In New England, it has Waterville Valley, Cannon, Jay Peak, Saddleback, and now Smug, some of the best ski areas in the region. It has ski areas all over New York. That goes on sale to the public.00:26:34.000 --> 00:26:50.000Stuart Winchester: Today or tomorrow, the Indy Pass, they do a fall sale for $419. They have 256 alpine ski areas as of today, including 61 in the western US. They have a big head start, right? They started in 2019, so.00:26:50.000 --> 00:27:04.000Stuart Winchester: you're offering a different product, but it works in the same way, right? SnowPass. Uh, little lower price point, $340 as opposed to $419. What's your pitch for someone considering SnowPass or IndyPass?00:27:05.000 --> 00:27:20.000Joe Hession: Yeah, so, well, well, first let me hit that because it's, it's, what's interesting is, and, and it's important to kind of explain our background and where we come from. I probably see the world differently than almost everyone involved in this past world. I, I kind of look at it as.00:27:17.000 --> 00:27:18.000Stuart Winchester: Mmhm.00:27:20.000 --> 00:27:35.000Joe Hession: you know, the pitch is, if you live in this area and you want to visit the resorts on our pass, it's a no-brainer. Not only that, I don't think we're going to live in a world where there's Epic, Icon, Indy, Snow Pass, Mountain Collective.00:27:35.000 --> 00:27:53.000Joe Hession: I think we should be trying to live in a world where we democratize skiing back to the skiers and snowboarders, and allow them to make choices in their price points where they want to go, vastly different than it is today. I think these programs, um, really exist because lack of good technology.00:27:53.000 --> 00:28:08.000Joe Hession: Like, like, basically, we would have reciprocal programs back years ago with, uh, like, Mound Creek and Killington. And to get that to actually make sense to the guests, where they show up, and it's seamless, and the money's able to be traded the right way, wasn't possible years ago.00:28:00.000 --> 00:28:02.000Stuart Winchester: Mmhm.00:28:08.000 --> 00:28:24.000Joe Hession: So, for us, you know, and I'll get to the question of what the pitch directly to Indy, but I see the world so dramatically different than IndyPass. I see a world where independent ski resorts should be working with each other.00:28:15.000 --> 00:28:16.000Stuart Winchester: Mm-hmm.00:28:24.000 --> 00:28:43.000Joe Hession: for the betterment of their guests to share people to different locations that people find interesting. A real-life example is Martok in Nova Scotia and Cape Smoky have a reciprocal program that they're actually allowed to have… they have one pass that's able to work at both places and can split the revenue and funding between it.00:28:43.000 --> 00:29:00.000Joe Hession: between them. They have common ownership. But they're both on SnowCloud. So really, you know, our software platform, SnowCloud, which really operates all the things that is involved with Snowpass and Snow TriplePlay, our real pitch long-term, our real pitch of what we're trying to do with Snowpass.00:28:45.000 --> 00:28:46.000Stuart Winchester: Mm-hmm.00:29:00.000 --> 00:29:17.000Joe Hession: is open up the door to give resort leaders and operators tools where they take out the middleman. And what I mean by the middleman is Wachusett and a resort up in Vermont doesn't need a third party to organize their pass benefits.00:29:17.000 --> 00:29:33.000Joe Hession: They should be doing it directly themselves, using better technology. So, I am calling for a shift, a big shift, in the way that people think of this, of, let's get away from these big, pillar, clunky things that are these big, like.00:29:33.000 --> 00:29:46.000Joe Hession: big, like, kind of ego plays of passes, and let's take skiing back to the skiers and snowboarders, and let them have direct relationships with the resorts they love, and give these operators great tools to allow that to happen.00:29:37.000 --> 00:29:38.000Stuart Winchester: Mm-hmm.00:29:46.000 --> 00:29:50.000Joe Hession: Um, so that that's our long term pitch. Yeah.00:29:46.000 --> 00:29:56.000Stuart Winchester: So let me jump in there. I just want to ask now, I want to follow up on that. So are you saying this snow pass, your goal is to…00:29:56.000 --> 00:30:01.000Stuart Winchester: make it extinct at some point? It's a building block to the next level, is that what you're saying?00:29:58.000 --> 00:29:59.000Joe Hession: Yeah.00:29:59.000 --> 00:30:01.000Joe Hession: You…00:30:01.000 --> 00:30:17.000Joe Hession: Yeah, what's interesting is Snowpass, we have no upside in Snowpass. So we've been very open and clear about this. And I just want to make sure the goal of Snowpass is secure. We share all of our books openly with all of our resort partners. They can see every transaction, every dollar flow.00:30:17.000 --> 00:30:18.000Stuart Winchester: Mmhm.00:30:17.000 --> 00:30:33.000Joe Hession: There's overhead in some of the expenses. They get a clear, like, this is the piece that we do that. We originally said it was estimated at 5%. If it ends up becoming 3%, we'll distribute the rest of that to the resorts. We have no profit margin built into our plan for Snowpass.00:30:33.000 --> 00:30:43.000Joe Hession: Snowpass to us is the first step in trying to prove the theory of could we remove the middleman from the equation?00:30:43.000 --> 00:30:58.000Joe Hession: And we applaud the idea that if you're on Snowpass, and let's say that Whiteface wants to now work with Platykill directly, we would celebrate that and see that as a huge win.00:30:58.000 --> 00:30:59.000Stuart Winchester: Mm-hmm.00:30:58.000 --> 00:31:14.000Joe Hession: Because we want resorts to collaborate. If people are real fans of skiing and snowboarding, and they've been buying passes for years, and part of it, they know that the beauty of the ski industry is when the ski industry, skiers, snowboarders, the people that operate these resorts, work together.00:31:14.000 --> 00:31:26.000Joe Hession: they create beautiful things. So we need to give them tools to work together, and also the ability to work together, because some companies restrict people from being able to work with each other, which goes against the spirit of the whole ski industry in the first place.00:31:26.000 --> 00:31:32.000Stuart Winchester: So if you were… So let's think of… Let's do a thought experiment here. So let's take some…00:31:31.000 --> 00:31:32.000Joe Hession: Okay.00:31:32.000 --> 00:31:53.000Stuart Winchester: some resorts that share your operating software, right? So you have Mountain Creek, so you can do whatever you want with it, and you have big snow. I know that, for example, Greek Peak up in upstate New York uses, it's up near Cornell, sort of central New York for folks who aren't familiar. It would be a great feeder from Mountain Creek because it has.00:31:39.000 --> 00:31:40.000Joe Hession: Yep.00:31:44.000 --> 00:31:45.000Joe Hession: Mm-hmm.00:31:53.000 --> 00:32:09.000Stuart Winchester: a resort feel, and it's a big mountain, and it has a nice hotel across the street with a water park and everything. So you have, uh, Greek Beak, and then you signed Jackson Hole, right? So would an example be that if you were a…00:32:04.000 --> 00:32:05.000Joe Hession: Yeah.00:32:09.000 --> 00:32:13.000Stuart Winchester: Mountain Creek Passholder, you could somehow…00:32:13.000 --> 00:32:25.000Stuart Winchester: Mountain Creek could sign a deal with Greek Peak for shorter-term visits and Jackson Hole for longer-term. Is that the goal, and how would that be different from a pass we have now?00:32:23.000 --> 00:32:40.000Joe Hession: Yeah, so, yeah, well, because it could be priced exactly to the price, it would make sense to the consumer. Because right now, and remember, when people buy an IndiePass or a pass like that, there's an idea that all these resorts, like, I'm a big fan of IndiePass.00:32:40.000 --> 00:32:57.000Joe Hession: Pareto charts, the 80/20 rule. I will guess, not knowing anything about their business, that 80% of the revenue is made up of 20% of the resorts and the visits. I will almost guarantee it because that's how statistics works. So when you have huge numbers, it starts to cloud the efficiency of it, right?00:32:51.000 --> 00:32:53.000Stuart Winchester: Yeah.00:32:57.000 --> 00:33:17.000Joe Hession: So to me, I look at and say, yeah, so a program where it's like if Mountain Creek went to Greek Peak and said, we want to have a reciprocal program where if someone uses this, it seamlessly just works at the lift. So imagine someone took their Mountain Creek pass, went and rode the lift at Greek Peak and boom, the transaction happened. The guests never even knew it happened.00:33:11.000 --> 00:33:12.000Stuart Winchester: Mm-hmm.00:33:16.000 --> 00:33:18.000Stuart Winchester: Mmhm.00:33:17.000 --> 00:33:32.000Joe Hession: the business relationship worked, and then we shared data to basically say, oh, this is a Mountain Creek and Greek Peak guest. Now you guys can market directly to them and hopefully get them to come for a longer stay next time. That's where I… that's where I would love to have it, and Greek Peak's a great example.00:33:32.000 --> 00:33:40.000Joe Hession: We're great partners with them. We love that resort. They've been great early adopters of SnowCloud. We're not allowed to have a reciprocal program with them at Mountain Creek or Big.00:33:40.000 --> 00:33:58.000Joe Hession: They're, they're contractly obligated not to work with anyone other than who they work with, which is, which to me is just wild. And I think most people don't realize that that's how it works. And, you know, the last thing we need is, is the middleman kind of inserting themselves into controlling how people operate. It's just.00:33:58.000 --> 00:34:10.000Joe Hession: So… so I would love… I see a future like that. Currently, unfortunately, with a place like Repeat, we're not allowed to work with them. We're… we're… and… and I mean not on Snowpass. We can't have a reciprocal…00:34:10.000 --> 00:34:16.000Joe Hession: We can't give someone a discount if they're a Mountain Creek holder to go to Greek Peak. It's.00:34:16.000 --> 00:34:18.000Stuart Winchester: Yeah, and great.00:34:16.000 --> 00:34:18.000Joe Hession: Less rules. We need less rules.00:34:18.000 --> 00:34:29.000Stuart Winchester: Yeah, Greek Peak has worked with IndiePass since 2019. They've been an original partner over there. I want to get to that in a second. You know, I…00:34:19.000 --> 00:34:20.000Joe Hession: Okay.00:34:29.000 --> 00:34:44.000Stuart Winchester: I don't know if I see a post-pass world, because I like a menu, I like the big passes. However, what I think you're describing could solve is the free visit problem.00:34:44.000 --> 00:35:02.000Stuart Winchester: because I know Indian Ski Cooper, for example, had a dust-up a few years ago because Ski Cooper was essentially… India accused him of essentially creating a national pass, and that was probably my fault because I wrote an article that said, hey, look at this secret national pass for 300 bucks in Colorado. Nonetheless, it's a lot of…00:34:55.000 --> 00:34:56.000Joe Hession: Mm-hmm.00:35:02.000 --> 00:35:19.000Stuart Winchester: Free visits and you have mountains like Bogus Basin in, in Idaho that are still giving away a lot of free visits. Now, Bogus is a great business and, and it's doing well and they have a surplus and, and they've evolved great in the past decade or so. Uh, but, but it seems like that could really solve that.00:35:11.000 --> 00:35:13.000Joe Hession: Yep.00:35:20.000 --> 00:35:26.000Stuart Winchester: free visits problem, where there is some revenue sharing. Is that part of what you're trying to solve here?00:35:26.000 --> 00:35:41.000Joe Hession: 100%. And you see the big players do it, right? Like a big thing about us too is I'm not against anything. I think Indie is fantastic. And it's very important to point this out. I think that is, but I also think Epic and Icon are great.00:35:34.000 --> 00:35:35.000Stuart Winchester: Okay.00:35:41.000 --> 00:35:42.000Stuart Winchester: Mmhm.00:35:41.000 --> 00:35:57.000Joe Hession: Like, I'll put it this way, operating a small resort here in New Jersey, Mountain Creek, or Big Snow, there are things that Vail does so much better than us that we wish we had the resources they have. Now, with that said, we do things way better than Vail does, and they wish they had the resources.00:35:50.000 --> 00:35:51.000Stuart Winchester: Mmhm.00:35:57.000 --> 00:36:14.000Joe Hession: Or the ability to do what we can do, right? And, you know, there's an old commercial years ago that there was, like, a big boardroom, and the boardroom, they're like, I wonder what the little guys are doing. And then all of a sudden, it showed the people in, like, the startup, and they're like, I wonder what the big guys are doing. So, we're all in the same business, and we're.00:35:59.000 --> 00:36:00.000Stuart Winchester: Mmhm.00:36:05.000 --> 00:36:06.000Stuart Winchester: Yeah.00:36:14.000 --> 00:36:32.000Joe Hession: some of the things they've done to try to cure their own things. They own most of their resorts on their program, so they're gonna do things the way that benefits them, because they own all those resorts together. And they've tried to solve these problems in similar ways, and I think learning from them on that stuff, same thing with Icon is doing similar stuff to that.00:36:32.000 --> 00:36:35.000Joe Hession: Um, but yeah, I think…00:36:35.000 --> 00:36:44.000Joe Hession: that's exactly what we're trying to solve. We're trying to solve… we want resorts to have relationships that make sense to the consumer. Like, for example.00:36:44.000 --> 00:37:00.000Joe Hession: Who is going to go, and I'll, I'll, I'll, I'll, I'll, I'll, I'll focus on someone else for a minute. Who's gonna, who's gonna go to 40 resorts in a year on a certain pass? Nobody. Nobody. Skiers are smarter than that. No one's doing that. What they're doing, if you buy an Epic or Icon.00:36:56.000 --> 00:36:57.000Stuart Winchester: Right.00:37:00.000 --> 00:37:08.000Joe Hession: in the real world, the conversation goes, um, oh, I live in New York? Great. What pass are my friends buying?00:37:08.000 --> 00:37:24.000Joe Hession: Because where are they going to go this year? Where do we want to take our family trip? Oh, and it just happened. My wife and I, our family, we have a place in Snowmass. So every year, we have some friends who are like, I want to come out to Snowmass. Well, they buy an IconPass. Their decision is made based on, oh.00:37:10.000 --> 00:37:11.000Stuart Winchester: Mm-hmm.00:37:17.000 --> 00:37:18.000Stuart Winchester: Mm-hmm.00:37:24.000 --> 00:37:43.000Joe Hession: your condo's available, I can go, I'm gonna lock in an Icon Pass. That's how consumers actually work. So, to me, it's like, I agree with you, I love the big passes, I don't think they should go away. I think there's a great place for India, I think there's a great place for Icon, I think there's a great place for Epic Pass. There might be a great place for Snowpass.00:37:43.000 --> 00:37:59.000Joe Hession: But I also get really excited about other options. And I feel like we're at this disruptive time where we're seeing the results of these passes and kind of the rubs that are rubbing people the wrong way. And I think it might be time with technology that we can kind of.00:37:56.000 --> 00:37:57.000Stuart Winchester: Mmhm.00:37:59.000 --> 00:38:06.000Joe Hession: take it to the next level. Like, you know, we're talking about the evolution of, you know, major.00:38:06.000 --> 00:38:21.000Joe Hession: uh, success has been done, and there's been some learnings, right? Like… like, the pictures of the long lines and stuff, uh, that we see every holiday or powder day, like, is a result of the PASS program. It's a result of this, it's an output of that, and I think there's ways we can maybe.00:38:21.000 --> 00:38:37.000Joe Hession: Make it better where the skier gets a better choice, a better experience, and then the resorts get to share in different ways. So really, at the end of the day, I think it's a technology driven way to better collaborate for the betterment of the ski experience to democratize.00:38:34.000 --> 00:38:35.000Stuart Winchester: Mmhm.00:38:37.000 --> 00:38:42.000Joe Hession: It's kind of the price and take out the middleman is really, is really my pitch.00:38:41.000 --> 00:38:44.000Stuart Winchester: So, Joy, I appreciate…00:38:42.000 --> 00:38:45.000Joe Hession: I'd like to remove myself from the equation eventually.00:38:44.000 --> 00:39:01.000Stuart Winchester: You know, the problem with you removing yourself from the equation, Joe, is that everyone I talk to really likes working with Snow Partners, your team. They like the train-based learning, they like your operating software.00:38:54.000 --> 00:38:55.000Joe Hession: Yeah.00:39:01.000 --> 00:39:16.000Stuart Winchester: And I appreciate that spirit of Bonhomie, and you're right, the ski industry is small, and it was smaller than I would have imagined, and it was more welcoming than I would have imagined. I'm not sure if you read the lawsuit.00:39:16.000 --> 00:39:25.000Stuart Winchester: The most recent one filed against Veil Altera, Boyne Powder, the National Skier Association and and RRC. And it's built.00:39:20.000 --> 00:39:21.000Joe Hession: Yep.00:39:25.000 --> 00:39:34.000Stuart Winchester: the case for the lawsuit is built on accusations of collusion. Using a lot of.00:39:31.000 --> 00:39:33.000Joe Hession: Yep.00:39:35.000 --> 00:39:50.000Stuart Winchester: kind of fluffy evidence of people getting together at NSAA shows and basically sharing data and sharing best practices. I think all industries do this. Now, I'm going somewhere with this.00:39:50.000 --> 00:40:07.000Stuart Winchester: I appreciate that, and I think IndyPass, a lot of people love working with them. However, maybe a little more conflict would be good for the ski industry, because one thing I've seen as I've been reading old newspaper clippings is ski operators used to talk a lot more junk to each other, like, oh, Summit County, Colorado does.00:40:07.000 --> 00:40:17.000Stuart Winchester: more skier visits to the whole state of Utah. Obviously, those days are over, but there used to be a little more smack talk. So let me get into a little controversy here, and you can address this as you want.00:40:11.000 --> 00:40:13.000Joe Hession: Yep.00:40:15.000 --> 00:40:17.000Joe Hession: Yeah.00:40:17.000 --> 00:40:34.000Stuart Winchester: As you said, Indy Pass does not share. You have been willing to share and and the snow triple or snow pass shares two mountains, Bromance in Quebec and Whiteface with Mountain Collective and three.00:40:34.000 --> 00:40:45.000Stuart Winchester: Uh, Butternut, Jiminy Peak, and Cranmore with the Icon today. You and Indy are both claiming Snow King, you're both telling me it's locked in, uh, and…00:40:45.000 --> 00:40:55.000Stuart Winchester: Indy's telling me it's only gonna be on Indy, so… there's a little conflict for ya. Uh, how are you approaching that, and what do you think about the scenario?00:40:50.000 --> 00:40:52.000Joe Hession: Yeah, yeah.00:40:56.000 --> 00:41:00.000Joe Hession: Yeah, so we're talking about Snow King specifically?00:40:59.000 --> 00:41:02.000Stuart Winchester: Yes, Snow King specifically.00:41:00.000 --> 00:41:10.000Joe Hession: Yeah, so specifically Snow King, we have a signed agreement with Snow King. We're very excited to work with Snow King.00:41:07.000 --> 00:41:08.000Stuart Winchester: Mmhm.00:41:10.000 --> 00:41:23.000Joe Hession: Uh, Snow King would love to have visits, uh, come from us, and they are on our website, and we launched with Snow King. Um, that's where we're at. Um, you know, as far as what's going on with them in Indy.00:41:23.000 --> 00:41:39.000Joe Hession: Um, I'll kind of let them speak to that to themselves, but from what I understand, which I'll take some liberties and say what I think is going on, is there is a clause in an IndyPass that if someone leaves the IndyPass program.00:41:40.000 --> 00:41:55.000Joe Hession: They have to not work with anyone for another year. And it's kind of buried in the fine details. So I think what happened is I think they were off that pass, planned to be off that pass, maybe wasn't familiar with that clause, and then signed an agreement with us.00:41:55.000 --> 00:42:10.000Joe Hession: So for me, so the big question is, hey, so here's the choices as we sit today. We have a signed agreement. We've told Snow King, if this is going to hurt you, we never want to hurt you. So we are 100% willing to do whatever that takes.00:42:10.000 --> 00:42:12.000Joe Hession: to do it.00:42:12.000 --> 00:42:17.000Joe Hession: But, you know, we're not gonna just, like, bow down, because at the end of the day.00:42:17.000 --> 00:42:31.000Joe Hession: It's also on Indy, and maybe they… maybe they signed an agreement that wasn't… that was not the right thing to do. We have a signed agreement. They're on our paths, right? Um, at the end of the day, there's one person who can make a big choice here.00:42:25.000 --> 00:42:27.000Stuart Winchester: Mm-hmm.00:42:31.000 --> 00:42:32.000Stuart Winchester: Mmhm.00:42:31.000 --> 00:42:37.000Joe Hession: Is Indy gonna sue Snow King because of this clause in the piece?00:42:37.000 --> 00:42:54.000Joe Hession: I read in the Boston Globe that Eric Mogensen is going to, like, change and save skiing. Is he going to sue a small ski resort? Like, and I know that's blunt, but I would put the ball right back in his court. I would love to, you know, if he sues Snow King.00:42:44.000 --> 00:42:45.000Stuart Winchester: Mmhm.00:42:54.000 --> 00:43:12.000Joe Hession: That would be an insane thing. And I think he should go out to everyone and say, you know what, we're not going to litigate. You know, I know he hasn't been operating a ski resort long, and I have a ton of respect because of the fact that the fact that he's a GM of a ski resort, the fact that he's operating a ski resort, there's not a single person. And I respect him.00:43:12.000 --> 00:43:27.000Joe Hession: I really do. I really do. There's just one piece that we don't see eye to eye on. And it's… he's told me he's the anti-collaborator, and I am the ultimate collaborator. So when you get us in the ring together, it's one is super collaboration and one isn't. And so to me.00:43:27.000 --> 00:43:39.000Joe Hession: I think, you know, the more he operates a ski resort, he's gonna realize that litigation is one of the hardest things we have to deal with in the ski business. We have realities of things that happen at ski resorts that involve litigation.00:43:39.000 --> 00:43:49.000Joe Hession: suing each other is just a waste of time. Like, what are we doing? Like, we should be, like, we need… we should be talking about skiing and snowboarding, and we should be thinking.00:43:42.000 --> 00:43:43.000Stuart Winchester: Mmhm.00:43:49.000 --> 00:44:09.000Joe Hession: how many visits can Indy give Snow King? I would love for them to get a ton of visits. How many visits can Snow Pass give Snow King? Let's get Snow King visits. Let's give people options. And just because of, like, some, uh, you know, red tape in a contract, we're then gonna threaten and clause, like.00:43:52.000 --> 00:43:53.000Stuart Winchester: Mmhm.00:44:09.000 --> 00:44:28.000Joe Hession: So that's… so here's… so I gave you probably more than I should have, but… and I'm sure Hugh is no longer looking at me, so he… but he didn't give me the hook, so I'm still talking, right, Hugh? We're good? So, I'm sure… you know, but you'll definitely… you wanted to have, you know, for this inaugural session, you wanted to have some stories. This is a story.00:44:28.000 --> 00:44:39.000Joe Hession: The story is, the reality is, the truth is, that they were under contract, Indy, from what I understand, which they've told me, they wrote they are no longer to work, they gave them the right.00:44:39.000 --> 00:44:53.000Joe Hession: I'm out. This is the time you're supposed to be out. They were unaware of this one clause, which we were also unaware of. We signed, we moved forward, we announced. After announcement, it was, no, you can't do that. So, really, right now, I think Snow King would gladly take visits from both.00:44:53.000 --> 00:44:54.000Stuart Winchester: Mm-hmm.00:44:53.000 --> 00:44:56.000Joe Hession: We would gladly take visits from both.00:44:56.000 --> 00:45:02.000Joe Hession: Ball's in Mogensen's court, we'll see what he does. I guess the best way to approach this is publicly. So, here.00:44:58.000 --> 00:45:00.000Stuart Winchester: And he…00:45:00.000 --> 00:45:16.000Stuart Winchester: I agree, and Eric is scheduled to be on this podcast on Thursday, so he will have his chance to respond. And you know what, Joe, you're welcome back anytime to respond. But before you go out the door, I do want… I did promise to keep these short, and I know for you and I.00:45:06.000 --> 00:45:07.000Joe Hession: Perfect!00:45:10.000 --> 00:45:12.000Joe Hession: Yep.00:45:15.000 --> 00:45:16.000Joe Hession: Yep.00:45:16.000 --> 00:45:31.000Stuart Winchester: Both, that's a challenge. I do want to call out some of these awesome new triple play partners, uh, Jiminy Peak and Cramore, especially. I have a ton of respect for the Fairbanks and, and, uh, what, and what they do. Uh, Bromont is, is an excellent.00:45:27.000 --> 00:45:28.000Joe Hession: Yeah.00:45:31.000 --> 00:45:51.000Stuart Winchester: edition, and Hallamont. Actually, Hallamont is on Snow Pass as well, which is a terrific skier. I never realized until I went there this year. It's just because it's private on the weekends and in public during the week. What do you have to do to convince some of these folks, especially Jiminy Cranmore Bromont, to jump over to Snow Pass? Do you think there's a path there?00:45:52.000 --> 00:46:10.000Joe Hession: Yeah, you know, I do. I think it's kind of proving it out over time, but also making, you know, going back to what I said earlier, maybe the right product for them is a relationship with different resorts, right? Maybe it's a whole new version of what happens, but I think we're very lucky to have them on the program.00:46:10.000 --> 00:46:25.000Joe Hession: Both operators are fantastic. Brian and Tyler Fairbank, we go back really far. Like, they were early adopters of us with snow operating and train-based learning. Brian Fairbank, if people don't know, is one of the godfathers of snowmaking in the industry.00:46:15.000 --> 00:46:16.000Stuart Winchester: Mmhm.00:46:25.000 --> 00:46:40.000Joe Hession: He's still at it. He's in his 80s. He's out there making snow. I mean, he's an absolute legend. So anytime we get to work with him and his resort partners, we're really happy. Tyler, we've obviously known for well over a decade and a half as well.00:46:40.000 --> 00:47:00.000Joe Hession: great resorts, we've loved visiting them, and I think they're great operators, so I think people are going to love discovering them. And that's, you know, one thing I'll give a lot of credit to Indy for, which has opened our eyes, is the fact that there's so many passes on the program, there's the fact that there's all these different options. People learn new places they've never learned before, right? And I think Epic and I kind of have done the same.00:46:54.000 --> 00:46:55.000Stuart Winchester: Mmhm.00:47:00.000 --> 00:47:15.000Joe Hession: You know, I never thought of going to Crested Butte, but because it's on the Epic Pass, I'm going to go to Crested Butte, or I never thought of going to this resort, but because of it. And I think that's been a huge success. And it's great to hear you say, like, Hollymont, like, oh, I didn't know that much about the.00:47:04.000 --> 00:47:05.000Stuart Winchester: Yep.00:47:15.000 --> 00:47:29.000Joe Hession: I think that's the spirit. The spirit is, how do you take skiers from different regions and inspire them to want to go to somewhere else and make that transaction seamless and easy for the operators to navigate, is really our goal.00:47:28.000 --> 00:47:49.000Stuart Winchester: It's such a rich world, and I love how you're helping folks explore it. Leave us with this, Joe. Where can we buy Snowpass? And I believe you said you're selling a limited number. You probably won't tell me that number, but how soon should folks go to where you're going to tell us to go before they're going to lose this special price of, I believe, 340 for Snowpass and 179?00:47:49.000 --> 00:47:52.000Stuart Winchester: For the triple play.00:47:52.000 --> 00:48:05.000Joe Hession: Correct. So, so 4pm today, mysnowpass.com, uh, it's gonna be a limited release. Uh, if you know the Mound Creek world, and you know how we do it, it's actually Mound Creek's on the clock right now.00:48:05.000 --> 00:48:22.000Joe Hession: Um, we've been selling for 31 minutes, so I'm gonna get an update when we get off the call here, but at 4 o'clock, we will have our watch party with our group in the kind of war room. We're watching the transactions live. We have a number that we have promised ourselves we will not exceed, and it'll shut itself down at that number.00:48:08.000 --> 00:48:09.000Stuart Winchester: Okay.00:48:22.000 --> 00:48:40.000Joe Hession: Um, so 4PM today will be, uh… will be the birth of a new product in the industry, which hopefully will inspire other new products down the road, and… and hopefully start to change the relationship between resorts and… and the skiers, because that's what it's about. It's about getting skiers the best price for the best mountains, new… doing new things, and working together.00:48:40.000 --> 00:49:00.000Joe Hession: And we have a beautiful industry of resorts, but we have great customers. People who are skiers and snowboarders are so passionate. Like, I read everything they post on your stuff. You know, the comments have been just amazing. And, you know, we're looking forward to, over time, I want to make that person in Colorado that keeps saying, this pass stinks, has nothing to do for me.00:48:50.000 --> 00:48:51.000Stuart Winchester: Yeah, thank you.00:49:00.000 --> 00:49:09.000Joe Hession: I want to eventually win them over by giving them a product that does make sense for them or allowing resorts there to find a product that works for them. So it's really exciting day.00:49:06.000 --> 00:49:17.000Stuart Winchester: Colorado bro is very proud of Colorado. Uh, last year, Joe, you sold Snow Triple Play, I believe, until Christmas Eve. You have a similar schedule in mind for these two passes this year?00:49:10.000 --> 00:49:11.000Joe Hession: Yes.00:49:17.000 --> 00:49:32.000Joe Hession: Yeah, exactly the same schedule. So they'll be… the best price will be the launches. So today will be the lowest possible price, it'll scale up in another drop, and then it'll be on sale for a little bit at its full retail price, and then it'll turn off at that time. Exactly.00:49:19.000 --> 00:49:20.000Stuart Winchester: Okay.00:49:31.000 --> 00:49:51.000Stuart Winchester: Joe, so good to run you down. Good luck with the launch. I can't wait to see how it goes, and how this thing grows, and frankly, how this little controversy between Snowpass and Indypass resolves itself, because I'm sure that you will find a way through it. So, thank you so much for being my first guest on the new platform. I really appreciate it.00:49:34.000 --> 00:49:35.000Joe Hession: Yes.00:49:50.000 --> 00:49:51.000Joe Hession: Okay.00:49:51.000 --> 00:49:54.000Stuart Winchester: You're welcome on anytime. We'll talk to you really soon.00:49:54.000 --> 00:49:56.000Joe Hession: Great. Thanks for having me.00:49:55.000 --> 00:49:57.000Stuart Winchester: All right, take care, Joe. Bye now.00:49:58.000 --> 00:50:00.000Stuart Winchester: Alright, so…00:50:01.000 --> 00:50:03.000Stuart Winchester: Uh, what do you…00:50:03.000 --> 00:50:23.000Stuart Winchester: Okay, so that was Joe Heschen, the CEO of Snow Partners and the founder. Quick update from another partner before I wrap up the show today. If you run a ski area or outdoor brand, I want to tell you about my friends at Bonfire Collective.00:50:23.000 --> 00:50:35.000Stuart Winchester: They are a fractional marketing team that collaborates with ski areas and outdoor brands, and they will give your marketing a fresh perspective and better storytelling to supercharge your rebranding or advertising.00:50:35.000 --> 00:50:41.000Stuart Winchester: Bonfire can help you rethink your approach in ways that can turbocharge your business.00:50:41.000 --> 00:50:49.000Stuart Winchester: For example, Bonfire took on the marketing at one New Hampshire ski area and doubled revenue in just three years.00:50:49.000 --> 00:51:04.000Stuart Winchester: When the storm was ready to invest in its first ever digital marketing campaign last year, I worked with Bonfire to make it happen. I could not be happier with the results, and I think you will love working with them as well. To get started, you'll want to talk to Eric.00:51:04.000 --> 00:51:21.000Stuart Winchester: over at Bonfire Collective. He was a co-founder of Bluebird Backcountry Colorado, the first human-powered ski area, so he knows the ski business. You can actually listen to his podcast episode on the Storm Skiing Podcast, long form. Visit bonfirecollective.com.00:51:21.000 --> 00:51:25.000Stuart Winchester: Or I will be happy to make that connection for you.00:51:26.000 --> 00:51:28.000Stuart Winchester: All right, how great was Joe?00:51:28.000 --> 00:51:45.000Stuart Winchester: This is why I love the new pod, because I can have guys like that on all the time. I have dozens of relationships like that throughout the ski industry. Anytime you've listened to a podcast and you've heard someone on there and you enjoyed the conversation.00:51:45.000 --> 00:52:01.000Stuart Winchester: Whether it was Carl Kapczynski, who runs California Mountain Resorts, or… and owns Mountain High, and Bear Valley, and China Peak, and Dodge Ridge out in California. Or if it was…00:52:01.000 --> 00:52:15.000Stuart Winchester: Dustin, who… the president at Copper Mountain, uh, or it was Rob Katz, you know, the Vale CEO. I'm interacting with these people, or… or the folks who represent them, all the time.00:52:15.000 --> 00:52:31.000Stuart Winchester: I talk to Carl Kabasinski all the time, but I haven't had him on the podcast in four years. He's already agreed to come on the new shorter form to talk about all the things going on in his mountains. And that's what's great about it. And, you know, one of the concerns that I heard from people when I announced a shorter form pod was.00:52:31.000 --> 00:52:47.000Stuart Winchester: Oh, well, I really like when you covered small mountains. Well, this will allow me to do that much more, because I don't have to commit an entire hour and a half long episode to it, and it doesn't have to be the whole history of the area. I can just, for example, ask.00:52:47.000 --> 00:53:02.000Stuart Winchester: Rick Schmitz from Little Switzerland in Wisconsin to come onto the show and talk about the new quad chairlift that he's putting up or two new quads put

Attendance, Metrics, and Health: Measuring Discipleship in Small Group MinistryPastor Steve Gladen and host Derek open the fall season of SG Squared by discussing how small group leaders should think about attendance, metrics, and health without letting numbers define their identity. Steve argues that numbers are not bad but are indicators connected to souls and stories, and that quality and quantity are not enemies. He cautions that attendance alone can be a false positive and emphasizes measuring discipleship through individual and group health assessments. Drawing from Saddleback's approach, he describes an individual health assessment (35 questions) and a shorter group assessment (10 questions) built around worship, fellowship, discipleship, serving, and evangelism, with follow-through steps involving goals, partners, curriculum, and activities. He notes that early assessments showed over 85% self-identified weakness in evangelism and points listeners to his books and Small Group Network resources.00:00 Welcome to SG Squared00:26 Fall Football Banter01:58 Culture Shock in Mississippi03:30 Episode Setup Souls and Identity07:52 Why Numbers Matter10:29 Data as Ministry Indicator11:59 Measuring Discipleship Success15:43 Attendance Versus Health17:53 Building Health Assessments25:01 Books Membership and Wrap Up ★ Support this podcast ★

What is the overall goal of vulnerability and is it the end goal? In this part two episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, will finish up this topic on understanding vulnerability and staying in a healthy space as we share through a corporate, one on one testimony and/or small group setting.What are some practical examples of healthy vulnerability in recovery?

We've all experienced struggles around oversharing if we've been in ministry any length of time. What do we do with the scenarios? Where does over sharing take place and become unhealthy? Honesty with intention vs information for attention. In this episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, unpacks a part one of a two-part series on understanding, vulnerability, and where we can get stuck with some practical examples. What does healthy vulnerability and unhealthy vulnerability look like?

One of the powerful things about principle seven of celebrate recovery is that we have an opportunity to sit with the Father and allow Him, the teacher to speak. What if we slowed down long enough to ask what He is saying to us and what He is teaching us about ourselves and others and how we move forward as believers in Jesus Christ? In this episode, Rodney Holmstrom, Global Field Director of celebrate recovery, walks us through an exercise that he and his wife practice together to allow God's word to marinate and saturate their hearts toward change.

Why do we worship and celebrate recovery? It's a question that's important for us to answer so that we understand that it's not just something we do apart from recovery but it's something that is very much setting the table and a part of the recovery process. In this episode, Rodney Holmstrom, Global Field Director of celebrate recovery, will unpack his personal experiences around a recent celebrate recovery worship meeting, and some takeaways that he learned about the value of worship in a celebrate recovery meeting. Most of all, why it's more important than we realize.

Ron Kelleher on Kingdom Leadership, Workplace Ministry, and Integrating Faith in the MarketplacePastor Steve Gladen records a special SG Squared episode at the Lobby Gathering with Ron Kelleher, first sharing an update that Ron has been diagnosed with colon cancer and requesting prayers for him and his family. Ron describes his 40-year marriage to Barbara, their two adopted children (including a special-needs son), and how Saddleback became their church home through its special-needs ministry. He recounts a 36-year career at Procter & Gamble spanning sales and multicultural marketing, then early retirement in 2009, seminary at Talbot, and a renewed calling to workplace ministry. Ron has written 701 weekly blog articles at www.ronkelleher.com and discusses his book, Kingdom Leadership: Embodying Christ in the Marketplace (https://a.co/d/0fodzIlS), built around 12 biblical leadership characteristics, highlighting stewardship and prayerful leadership. Steve offers six free autographed copies via email, and Ron shares contact info at ron@ronkelleher.com.00:00 Prayer Update for Ron00:45 Show Intro at Lobby Gathering01:59 Meet Ron and Family03:23 Career at Procter and Gamble06:38 Finding a Church Home09:11 Early Retirement and Calling13:33 Writing and Online Resources14:54 Kingdom Leadership Book Overview17:40 Key Traits Stewardship and Prayer25:11 Next Book Faith Driven Leadership26:59 Book Giveaway and Contact Info28:32 Final Encouragement and Outro ★ Support this podcast ★

Sometimes boundaries can be misinterpreted as a means to reject, control, or even push people away as a sense or source of punishment. But what is the heart behind boundaries? What was God's design in scriptures that we can learn from the value and importance of boundaries. In this episode, Rodney Holmstrom, Global Field Director of celebrate recovery, discusses boundaries and the heart behind them and what our posture should be as we practice boundaries with the people around us in Ministry and our recovery.

Saddleback Golf Club is a public 18-hole golf course located in Firestone, Colorado, about 30 miles north of Denver. It's known for being an affordable, player-friendly course with a fun personality and a relaxed atmosphere. On this episode of The Wednesday Match Play Podcast powered by Heritage Creations USA, Whitey introduces us to Saddleback Golf Club and shares what makes this unique facility stand out. He discusses the club's use of autonomous mowers, robotic range ball pickers, and his connection to the NGCOA. We also dive into the club's feature in Golf Digest, water conservation initiatives, dynamic pricing, and his advice for golf course owners and operators navigating today's industry. This was a heartfelt conversation, and it was an honor to have Whitey to the show. Let's tee off!

It's a beautiful prayer that we read every single week at Celebrate Recovery. This prayer, written by Reinhold Niebuhr, is more than just a rote group of words that we recite for convenience to close out our CR services and small groups. No, these are deeper words with a great meaning to help us in our day-to-day recovery interactions. In this episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, recites the prayer and gives some thoughts around the meaning for some central phrases in this important prayer.

So we've been talking about the things to be aware of in the language around choices that we make, and the identity pieces connected to our choices, but what are some practical ways and things that we can be doing to combat the challenges against our identity as we take ownership, responsibility and accept God's invitation to honesty and ownership to face our choices while sustaining and maintaining our true identity in Christ? In this part 2 episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, will walk us through practical steps to consider and how we change how we talk to ourselves in the midst of mistakes and challenges in life.

Understanding the difference between the things and choices that we've made compared to who we are in Christ is such an essential part to moving from the pit of despair and shame to the mountain top of life and grace. In this episode, Rodney Holmstrom, Global Field, Director of Celebrate Recovery, unpacked some practical things to remember and how we can get stuck in the identity piece when we think about the choices that we've made.

Triggers, triggers, triggers. In celebrate recovery our goal is not to eliminate triggers from someone's life, but to help prepare someone to face them with health, courage, and strength. In this episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, wraps up the conversation around triggers with some practical tools to help us face those with courage and strength.  He gives us some tools and ways that will enable us to stay on a healthy road to recovery and not live in a place of condemnation, but of conviction that leads to healing and growth.

Bill Donahue on Leading Life-Changing Small Groups (Plus Signed Book Giveaway)Recorded at the Lobby Gathering, Pastor Steve Gladen interviews Dr. Bill Donahue about his updated book, How to Lead Life-Changing Small Groups, and offers a giveaway of six signed copies to the first, third, fifth, seventh, ninth, and 11th people who email steve@smallgroupnetwork.com with an address. Donahue shares personal background about his wife Gail, their 38-year marriage, their two adult children, and formative experiences that shaped his views of what is “healthy” and “good.” The conversation highlights key helps for small group leaders: preparation that aims to be personal rather than perfect, shared ownership and participation, and learning to give and receive feedback. Donahue discusses measuring group health beyond attendance and numbers by evaluating relationships, culture, conflict navigation, experiencing Christ's presence, and the group's impact outside the circle, including online group considerations, and closes by emphasizing love as the central leadership focus.00:00 Welcome and Giveaway Tease01:09 Meet Bill Donahue02:32 Family and Gail's Ministry05:59 How They Met and Ministry Beginnings08:10 Early Small Group Failures to Growth10:39 Growing Up and Performance Pressure14:48 Kids, Parenting, and Real Life18:33 New Book Focus and Leader Challenges21:07 Book Tools Overview21:32 Conflict Chapter Deep Dive22:28 Online Groups Pros Cons23:40 Coaching New Leaders23:54 Preparation And Ownership26:31 Measuring Real Progress28:23 Feedback Triggers Explained31:18 Healthy Metrics Inside Outside34:19 Book Giveaway And Thanks35:55 Closing Focus On Love39:12 Final Wrap And Signoff ★ Support this podcast ★

How do you transition a historic, world-changing church into a new season without losing its DNA? In this episode of Leaders in Living Rooms, Sean Morgan sits down with Andy Wood, Senior Pastor of Saddleback Church, to pull back the curtain on the messy, rewarding reality of leading major institutional change. Andy shares his raw, firsthand experiences transitioning from planting a tight-knit congregation to navigating the vast scale of Saddleback. Together, they break down what it practically looks like to fuse a historic legacy of evangelism with a deeply rooted culture of prayer, providing leaders with a masterclass on navigating the loneliness of senior leadership, building scalable organizational systems, and pacing change at the "speed of trust." Welcome to Episode 162 of the Leaders in Living Rooms Podcast with Sean Morgan.

Sometimes when we think about triggers, there's some big and obvious triggers that we are well aware of. But sometimes there's those triggers that seem to come out of nowhere, whether it's a dream, memory, old song, Relationship conversation and more. What do we do when these triggers hit us out of left field? In this episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, unpacks this important topic and gives us some practical tools to help us face these triggers and even help us to maintain a healthy posture and lens toward the triggers to learn and grow through them to stay on the road to recovery.

We love that this ministry puts us on a path and trajectory with other fellow strugglers in life that we call forever family. Sitting down and having heart-to-heart conversations is such a gift and, in this episode, that gift was so appreciated. In this episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, sits down with Noah Whitaker, celebrate recovery representative of North Dakota, to have a conversation around recovery and specifically step 10 and how we can serve in a healthy posture and not out of codependency. They also discuss why and how celebrate recovery is so vital for the entire family and the impact on Noah's life growing up in recovery.

As God's children who are serving in ministry, sometimes the first thing to go in our walk is learning how to rest in Christ. Busyness can be one of the greatest enemies to sustainability and longevity in ministry. In this episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, sits down with West Regional Director Jeff Redmond to discuss what it looks like practically to rest in Christ and some things that he's learned in his walk as a believer and recovery.

In recent years, the celebrate recovery global ministry has expanded the way churches can become a celebrate recovery ministry by hosting open share group only within their church. God is doing remarkable things through this function of the ministry and lives are being changed & pointed to Christ. In this episode, Rodney Holmstrom, Global Field, Director of Celebrate Recovery, sits down with Todd Harris, a CR representative in California to hear his heart and how he believes that a revival is spreading through the nation through this new approach to reaching more people through the church and open share group only. Listen to Todd's passion and heart for Jesus and the ministry of celebrate recovery and be inspired.

1. Groups that primarily Disciple• Primary engagement is spiritual growth• What their felt need is, Spiritual Void.• Team responsible—Spiritual Formation Team2. Groups that primarily Connect• Primary engagement is Serving.• What their felt need is, Value.• Team responsible—First Impressions or Serving Teams3. Groups that primarily Send• Primary engagement is causation.• What the felt need is, Make a Difference• Team Responsible—Mission Team4. Groups that primarily Care• Primary engagement is support.• What their felt need is, Vitalization.• Team responsible—Care & Recovery Team ★ Support this podcast ★

In this episode, Rodney Holmstrom, global field director of celebrate recovery, will continue the conversation of understanding how our childhood can play into our present day today. What are some other things that we need to be aware of and how our present behavior might be connected with a root from our past, that needs our attention. Listen in and explore some thoughts and reflective questions to think about as we lean into the greater part of our story to take to the One who heals the brokenhearted and saves those who are crushed in spirit.

In the recovery journey, we are lifelong learners. Sometimes things can show up and give us information that is so important that we lean into so that we can understand our greater story. The goal is not to keep us stuck there or even shame or blame our family system, but understand it so that we can ultimately grow toward healing. In this episode, Rodney Holmstrom, global field director of celebrate recovery will unpack this important topic and help us consider some things to think about so that we can continue the growth process.

Grief is one of the most complex aspects of the recovery journey that we will all walk through. There is an element of grief in all of our stories that we may not even be aware of. Some grief has a funeral that follows, and some grief doesn't. In this episode, RodneyHolmstrom, global field, director of Celebrate recovery, will unpack and help us understand how some of the losses of what never was or shattered dreams are just as important to grieve and organize toward healing as any other aspect of grief. Healing happens when we organize and name the grief with God and safe community.

One of the schemes from the enemy is to convince us to keep those past stories and the scary parts of our heart in hiding and in that dark cave. But there is a high cost to hiding and staying in a place of secrecy. In this episode, Rodney Holmstrom, global field director of celebrate recovery, will unpack the importance of our story and understanding how naming all parts of our story leads to healing so that we can walk in healing and a new beautiful story that God has painted for us.

To see the diagram from today's episode, download it HERE. 10 Building Blocks to Engineer a Dynamic Small Group MinistrySteve Gladen and Derek discuss a summer “diagnostic check” for small group ministries by reviewing 10 building blocks to keep groups healthy, scalable, and disciple-making heading into fall. They emphasize first defining what success is for small group leaders, then aligning ministry structures to that outcome through leader training (for members, leaders, and coaches), providing practical tools (including individual and group health assessments and idea resources), and creating a strategic curriculum pathway that addresses weaknesses rather than simply filling time. They also highlight collecting both hard and soft data to support relational shepherding, building a scalable coaching/community-leader structure (often volunteer-based), and defining a group maturity pathway from early fellowship to balanced engagement with the Great Commission/Great Commandment. Finally, they outline three connection strategies—adult Sunday school alignment, a connection strategy when a pastor isn't fully on board, and church-wide campaigns when leadership is aligned—encouraging leaders to regularly reassess and shore up guardrails using the show-notes diagram and related books.00:00 Welcome to SG Squared01:22 Why Summer Is Ideal04:16 Building Block One Success06:52 Building Block Two Training09:37 Building Block Three Tools12:52 Building Block Four Curriculum15:44 Building Block Five Data18:41 Building Block Six Coaches21:48 Building Block Seven Pathway24:30 Building Blocks Eight To Ten29:42 Final Encouragement Outro ★ Support this podcast ★

One of the richest parts of celebrate recovery is understanding that it's not a behavioral management process but a transformational heart process. It's so important to understand how we find ourselves in these unhealthy spaces of habits. One of the ways that we combat the addictions and habits begin to lose their power is by addressing the lies that live beneath them. In this episode, Rodney Holmstrom, global field, director of celebrate recovery, will unpack how lies form and how the hurts and trauma from our past create unhealthy tracks to become our unhealthy lies and how we ultimately lead to God's truth toward healing and new healthy practices.

In the recovery process, it can be painful to acknowledge and admit some things from our past, and present that are causing havoc on our life and relationships. The retraining and redeeming process is not always easy and can become an obstacle to continuing the road to recovery. In this episode, Rodney Holmstrom, Global Field, Director of celebrate recovery, will unpack some of the ways things seem to get harder on our journey and confuse us toward possibly giving up on the healing journey. What are some things that we can be aware of to be encourage in the hard struggle that can be indicators toward healing, change, and growth?

In the last episode, we unpacked, at a high-level what addictions are and hopefully grow our curiosity and empathy toward the reasons why addictions might show up in our life. But what is the path toward freedom look like? In this episode, Rodney Holmstrom, Global Field Director of celebrate recovery, will help us continue the conversation around addictions and how the path toward freedom through CR can help us work toward lasting recovery.

1 in 3 people that come to Celebrate Recovery deal with some kind of substance abuse addiction. Everyone else is dealing with the things underneath the surface that lead to addictions. However, addictions are a part of what CR helps people face in their life. It's important to understand in general what addictions are and what the healing path might look like. In this episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, unpacks this important topic to give us a little bit of clarity around addictions, and maybe a deeper curiosity of how to face it as we walk through it with other people.

Dan and Gee Atherton have HUGE Red Bull Hardline updates! On this episode of The Ride Companion Dan and Gee, Atherton reveal the debut of Red Bull Hardline British Columbia, coming to Cypress Mountain near Vancouver on October 17th 2026. Designed by Dan and Gee Atherton, the course will bring the gnarliest downhill race in the world to one of the most iconic mountain bike regions on the planet. The guys also explain why Red Bull Hardline Wales will take a break in 2026 as the team prepares to build an entirely new course for 2027 along with offering a few insights into what to expect. Gee also breaks down his latest Nepal film project, sharing the reality of riding and filming deep in the Himalayas, while Dan talks about life building Dyfi Bike Park, creating the next generation of riders through the Atherton Academy, the launch of the brand new Atherton Bikes E-170 e-bike and loads more. Red Bull Hardline BC will be broadcast live on Red Bull TV and the Red Bull Bike YouTube channel on Saturday October 17th 2026. We hope you enjoy this banger episode with Dan & Gee Atherton! Episode Sponsors:- - Fan of quality tools and want to geek out? Feedback Sports is available from your local bike shop, online retailers such as Saddleback and Bike 24, plus directly from https://feedbacksports.com - LAKA → Don't risk it folks, get your bike insured with LAKA and get 30days free on us. Learn more at https://my.laka.co/the-ride-companion - Manta Sleep: Get 10% off with code theridecompanion at https://tinyurl.com/theridecompanion - Kecks → 10% off with code THERIDECOMPANION at https://kecks.co.uk Get early access & ad-free episodes → https://www.patreon.com/theridecompanion You can also support our long term partners: Marin Bikes → marinbikes.com/gb Focus Bikes → focus-bikes.com SRAM: sram.com/en/sram adidas FiveTen: adidas.co.uk/five_ten invisiFrame: 15% off with code REFRESHANDRIDE at invisiframe.co.uk Troy Lee Designs → 10% off with code theridecompanion at saddleback.avln.me/c/OzduCWvjtcOr Manta Sleep → 10% off with code theridecompanion tinyurl.com/theridecompanion HUEL → 15% off with code RIDE: huel.com/ Mudhugger → Get 10% off with code ridecompanion10 at themudhugger.co.uk Compex → 20% off with code THERIDECOMPANION: compex.com/uk/ Igloo → igloocoolers.com/ Kecks → https://kecks.co.uk use code THERIDECOMPANION for 10% off Feedback Sports: feedbacksports.com WORX → 15% off with code THERIDECOMPANION at uk.worx.com HKT Products → 10% off with code PODCAST at hktproducts.co.uk Follow The Ride Companion Instagram @theridecompanion YouTube @TheRideCompanion Olly Wilkins Instagram @odub_23 YouTube @owilkins23 YouTube clips and BTS channel @moreridecompanion Get official Ride Companion merch, find old episodes and more theridecompanion.co.uk

Pastors can do “good hard” ministry without destroying their soul or family. Lance Witt shares his story leaving Saddleback Church, the dangers of approval addiction, and practical rhythms like Sabbath, boundaries, and feedback that build healthy leadership.Lance has been leading churches and organizations for 40+ years.  He was the lead pastor for 3 different churches and then spent 7 years as an executive and teaching pastor at Saddleback Church in Southern California.During his years at Saddleback, Lance led the 40 Days of Purpose campaign.  Ultimately, both nationally and internationally, more than 25,000 churches also did the 40 Days of Purpose campaign.In 2007, Lance launched a ministry called Replenish, which is dedicated to “Helping people live and lead from a healthy soul.”  Over the last 15 years Lance has encouraged, challenged and equipped thousands of leaders through speaking, personal coaching LifePlanning, and writing books.Lance's books include…Replenish… a resource for pastors and ministry leaders on doing ministry without losing your soul.High Impact Teams… a resource to catalyze teams to increased health and high-performanceYour ONE Life… this newest book releases in 2021 and is focused on helping people own, live and love their one and only life.Lance and his best friend Connie have been married for 45  years.  They have two grown children and 4 beautiful granddaughters.  Their entire family lives in Castle Rock, Colorado.Show Notes: https://95network.org/95podcast-332-summary-healthy-holy-and-humble-soul-care-rhythms-for-pastors-with-lance-witt-95-podcast-332/Support the show

It doesn't seem possible, but we are living in a world where we have more tools and forms of communication then we've ever had in our lifetime. And yet, we are probably the loneliest we've ever been as a culture. Why? How is that possible? What are the things that we need to be aware of that could be barriers to moving from loneliness to healthy community and connection? What are the things that we can do as next steps to move from hiding to healing? In this episode, Rodney Holmstrom, global field director of celebrate recovery will help unpack this important topic to help us combat the loneliness that becomes our choice in what we do with it. How does celebrate recovery help us in this process?

People Over Programs: One-to-One Leadership That Keeps Small Groups RelationalPastor Steve Gladen and Derek Olson discuss how small group ministry can drift from being people-focused to program-focused, and argue the most important question is how to keep relationships central. Steve emphasizes the power of one-to-one connection and offers practical ways to reach people beyond email, including texting, calling (with a heads-up text), being present to connect in person at church, sending notes, and even doing brief “pop-bys” with a small gift to create face-to-face contact. Once connected, he shares the SPEAK acrostic for knowing someone personally:Story, Passions, Encouragement (including love languages and key dates), Abilities (including the Benjamin Franklin effect), and Knowledge. He also introduces the “four helpful lists” for improving ministry: what's working, what's wrong, what's confusing, and what's missing. They close by promoting the May Lobby Gathering event for small group leaders.https://smallgroupnetwork.com00:00 Welcome to SG Squared01:11 Episode Preview02:05 People Over Programs03:01 Power of One to One05:17 How to Reach People06:29 Lobby Lurker and Pop By10:43 SPEAK Acrostic12:47 Encouragement and Dates14:57 Abilities and Franklin Effect19:23 Four Helpful List23:14 Final Challenge and Wrap25:18 Lobby Gathering Invite26:59 Subscribe and Resources ★ Support this podcast ★

The longer we are on the road to recovery the more tempting it is to make the resource our idol instead of the Source who is worthy to be worshipped. How do we work the program and not make the program an idol. One of our sayings at Celebrate Recovery is "keep coming back because it works if you work it and it won't if you don't". Does that mean we take control back or release control? What does that mean to work the program? Understanding the heart behind this is essential to keeping things balanced, and keeping our perspective and eyes on God.In this episode, Rodney Holmstrom, Global Field, Director of Celebrate Recovery, will discuss and help us understand the difference between 'working' it to check a box versus 'surrendering' control, and walking in healthy recovery.

You don't have to look very far to see the broken world around us. Circumstances happen left, and right, and they can consume us if we aren't aware, creating great fear inside our thinking and our heart. Is it possible to have peace even when our circumstances don't change around us? What does peace in the midst of our circumstances look like? In this episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, will share a story of lessons he learned from his mom in her last months of her life, lying in a hospital bed. Listen in and find the nuggets that you might be able to apply to your own life & circumstances.

Dom Ferris, founder of Trash Free Trails joins The Ride Companion to talk about one of the biggest issues affecting every rider, runner and outdoor space user: single-use pollution on our trails. Dom explains how Trash Free Trails started, why trail litter is about far more than 'bad behaviour' and how mountain bikers can take real ownership of the places they ride. The conversation goes deep into MTB trail stewardship, nature connection, mental health, community action and the systems that keep single-use pollution showing up in the outdoors. We also dive into the data behind trail litter, the reality of what's being found on UK trails, why drinks cans, bottles, gels and food packaging are such a major problem along with how new legislation like a deposit return scheme could help change things. There's loads in here too on trail culture, bike park responsibility, how to make cleanups more positive, and why Dom believes outrage alone won't solve anything. If you care about mountain biking, trail building, riding spots, the outdoor community, litter picking, environmental action, access to nature and keeping trails clean, this is an episode you need to hear and share with your community. We hope you enjoy the episode! Learn more about Trash Free Trails and the Spring clean at trashfreetrails.org/ Episode Sponsors:- - Want an easy way to tick your daily nutritional needs? Support the show and get 15% OFF HUEL products with code 'RIDE' at https://huel.com/. Unlock a healthier, easier way to eat with Huel — nutritionally complete meals in minutes, so you can focus on what really matters… biking. - Fan of quality tools and want to geek out? Feedback Sports is available from your local bike shop, online retailers such as Saddleback and Bike 24, plus directly from https://feedbacksports.com - WORX → 15% off with code THERIDECOMPANION at https://uk.worx.com Get early access & ad-free episodes → https://www.patreon.com/theridecompanion You can also support our long term partners: Marin Bikes → marinbikes.com/gb Focus Bikes → focus-bikes.com SRAM: sram.com/en/sram adidas FiveTen: adidas.co.uk/five_ten invisiFrame: 15% off with code REFRESHANDRIDE at invisiframe.co.uk Troy Lee Designs → 10% off with code theridecompanion at saddleback.avln.me/c/OzduCWvjtcOr Manta Sleep → 10% off with code theridecompanion tinyurl.com/theridecompanion HUEL → 15% off with code RIDE: huel.com/ Mudhugger → Get 10% off with code ridecompanion10 at themudhugger.co.uk Compex → 20% off with code THERIDECOMPANION: compex.com/uk/ Igloo → igloocoolers.com/ Kecks → https://kecks.co.uk use code THERIDECOMPANION for 10% off Feedback Sports: feedbacksports.com WORX → 15% off with code THERIDECOMPANION at uk.worx.com HKT Products → 10% off with code PODCAST at hktproducts.co.uk Follow The Ride Companion Instagram @theridecompanion YouTube @TheRideCompanion Olly Wilkins Instagram @odub_23 YouTube @owilkins23 YouTube clips and BTS channel @moreridecompanion Get official Ride Companion merch, find old episodes and more theridecompanion.co.uk

In this episode, we will continue the conversation in understanding how facing our past trauma, abandonment, and rejection can ultimately bring healing. How does facing it bring clarity in God's purpose for our lives so that the past pain does not go wasted. In this part 2 episode, Rodney Holmstrom, Global Field Director of celebrate recovery continues the important conversation of how leaning into our pain, although difficult, will always be worth it for God's greater purpose. 

Unfortunately, in this world, we will have trouble that brings up a lot of trauma, abandonment, and rejection. In celebrate recovery we are about facing those past traumatic wounds. But what happens when we avoid all of that and how does it shape our present in future when left unresolved? How does facing the pain of our past impact our present and our future? In this part 1 episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, will lean into some things to be aware of and how it shapes our belief system, our choices, and how we interact with the world, ourselves, and God. What are the healing benefits of facing the pain of our past?

The Real Question Small Group Leaders Should Be Asking: What Kind of Disciple Are You Producing?In this episode of SG Squared, Pastor Steve Gladen and Derek discuss how small group point people can get distracted by urgent tasks and connection metrics while missing the most important question: what kind of disciple the church is trying to produce. Steve explains that every small group model includes a connection process, but the strategy must also include a clear discipleship and spiritual formation pathway that goes beyond slogans and cognitive learning to lived obedience. He argues that the small group point person must seek clarity on the church's discipleship strategy—whether they own it or partner with others—so training, coaching, curriculum, and tools align with the intended outcomes. Listeners are invited to join Small Group Network All Access for resources and updates, including a coaching platform planned for October 2026.00:00 Welcome to SG Squared00:28 Weather and Relativity02:47 The Real Question04:29 Why Connection Matters06:13 Seven Group Models09:32 Discipleship Second Half11:18 Who Owns Discipleship14:06 Point Person Responsibility19:25 Avoid Model Hopping20:51 Wrap Up and Resources ★ Support this podcast ★

In this ministry, we can find that it doesn't always have a pretty ending and can be heart wrenching to walk-through. Thankfully, this doesn't happen the majority of the time, but it does happen from time to time and we need to prepare hearts for if it does. In this episode Rodney Holmstrom, Global Field Director of celebrate recovery, will walk us through some important reminders to equip us in handling the deepest pain of losing someone that we walked along side and shepherded, maybe in death or relapse, etc. How do we heal and take our hearts to the Lord? How can we possibly keep going and what God has called us to in our ultimate purpose and mission? Listen to some important points to equip us in these rare but important possibilities.IMPORTANT: If you or someone you know is struggling with suicidal ideation or self-harm please seek help and consider professional attention if needed. Dial 988 to talk to a professional to be a bridge toward the help that you deserve.

A question that might come up in the Recovery journey is "why should I deal with my past? Doesn't Paul say we should forget the past and strain forward?" Understanding the difference between getting stuck in our past and honoring our past with the whole goal of moving forward with a new purpose is essential to walking in freedom or staying stuck in our past trauma and pain. In this episode, Rodney Holmstrom, global field Director of Celebrate Recovery, will walk us through a conversation on what it looks like to understand the difference between staying stuck in our past and honoring our past so that God can bring redemption and restoration so that we can walk in Freedom.

In celebrate recovery, we all have our own experiences and the way the Holy Spirit grows and changes us through the principles and steps of celebrate recovery. In this episode, Rodney Holmstrom, Global Field Director of Celebrate Recovery, sits down with North Central regional Director, Scott Kemp to talk about his favorite step & principle of CR. He shares his heart and why it means so much to him even 30+ years later in his recovery journey.

In this episode of The Ride Companion, mountain bike legend Martyn Ashton joins us for one of our most honest, funny and important conversations yet. We talk about Martyn's latest project, Rideable Now and why he believes mountain bikers need to show up for mountain biking. During the episode Martyn gives the usual dose of self deprecation to powerful reflections on injury, identity and access. Rideable Now exists to help riders with life changing injuries and disabilities get back on the trails through adaptive mountain bikes, community support and real opportunities to ride again. Learn more and consider supporting rideable now here https://www.rideablenow.com Episode Sponsors:- - Want an easy way to tick your daily nutritional needs? Support the show and get 15% OFF HUEL products with code 'RIDE' at https://huel.com/. Unlock a healthier, easier way to eat with Huel — nutritionally complete meals in minutes, so you can focus on what really matters… biking. - Fan of quality tools and want to geek out? Feedback Sports is available from your local bike shop, online retailers such as Saddleback and Bike 24, plus directly from https://feedbacksports.com - Looking for a new car or van and don't want to deal with dodgy dealers? Check out https://www.cargurus.co.uk - Kecks → 10% off with code THERIDECOMPANION at https://kecks.co.uk Get early access & ad-free episodes → https://www.patreon.com/theridecompanion You can also support our long term partners: Marin Bikes → marinbikes.com/gb Focus Bikes → focus-bikes.com SRAM: sram.com/en/sram adidas FiveTen: adidas.co.uk/five_ten invisiFrame: 15% off with code REFRESHANDRIDE at invisiframe.co.uk Troy Lee Designs → 10% off with code theridecompanion at saddleback.avln.me/c/OzduCWvjtcOr Manta Sleep → 10% off with code theridecompanion tinyurl.com/theridecompanion HUEL → 15% off with code RIDE: huel.com/ Mudhugger → Get 10% off with code ridecompanion10 at themudhugger.co.uk Compex → 20% off with code THERIDECOMPANION: compex.com/uk/ Igloo → igloocoolers.com/ Kecks → https://kecks.co.uk use code THERIDECOMPANION for 10% off Feedback Sports: feedbacksports.com WORX → 15% off with code THERIDECOMPANION at uk.worx.com HKT Products → 10% off with code PODCAST at hktproducts.co.uk Follow The Ride Companion Instagram @theridecompanion YouTube @TheRideCompanion Olly Wilkins Instagram @odub_23 YouTube @owilkins23 YouTube clips and BTS channel @moreridecompanion Get official Ride Companion merch, find old episodes and more theridecompanion.co.uk

In this episode, we continue the conversation with a dear sister in Christ, Amanda. We get to hear how God took her from the pains of a sexual assault and addictions to a new beautiful life of giving back, through her words and deeds sharing the good news with other people. Listen in on this episode with Rodney Holmstrom, global field, Director of celebrate recovery, as he has a continued conversation of part two of this incredible hope-filled testimony.

Subscribe and Connect with the Small Group NetworkThank you for tuning in! Don't forget to subscribe to our podcast on your favorite platform. For more resources and to join the small group community, visit smallgroupnetwork.com. THE MENDOZA STORY130 schools said no.He led the losingest program in college football history to a national championship anyway.Fernando Mendoza was a 2-star recruit from Miami.He tried to walk on at his hometown school. They passed.So did FIU.So did FAU.So did everyone else.At 17, he was sitting in his bedroom, crying over a silent recruiting inbox—after driving to 18 camps with his dad and sending highlights to more than 100 programs.Not one FBS offer.His only option? Yale. No scholarship. No NFL path.Everyone told him to be “realistic.”“Know your place.”“Be grateful.”He didn't listen.Because Mendoza understood something most people miss:The worst outcome isn't failing.It's never getting the chance to try.Two weeks before signing day in 2022, his phone rang.Cal needed a body. One offer. Out of 134 schools.He took it.He arrived as the third-string quarterback.Spent a year on the scout team.Lost his first four starts.Got sacked 41 times behind a broken offensive line.Still got up. Every time.Then Cal brought in a transfer instead of building around him.So Mendoza left the only school that had ever said yes.He transferred to Indiana—the losingest program in college football history.People laughed.“Career suicide.”“Graveyard program.”“Nobody wins there.”One coach told him something different:“I'm going to make you the best Fernando Mendoza possible.”That was enough.Mendoza wasn't just playing for football.His mother has battled multiple sclerosis for 18 years.Before every snap, he thought of her.“My mother is my why.”Indiana went 16–0.Beat six Top-10 teams.Won their first Big Ten title since 1945.Mendoza threw 41 touchdowns.Won the Heisman—first in school history.First Cuban-American to ever do it.Then came the title game.Miami. Near his hometown.Fourth-and-4. Season on the line.Quarterback draw.The kid 134 schools rejected spun through defenders and dove into the end zone.Game over.Indiana—national champions.The losingest program became the best team in America.All because a 17-year-old refused to believe “no” was the end.Rankings don't decide your ceiling.Gatekeepers don't write your ending.Being overlooked isn't a verdict—it's a starting point.Sometimes all you need is one shot…and the courage to bet on yourself when nobody else will.Don't quit.00:00 Thank You for Listening!18:31 Subscribe for More Content18:35 Join the Small Group Network18:43 See You Next Time! ★ Support this podcast ★

One of the most valuable tools we have in celebrate Recovery is speaking out loud what God has done inside of us. Anytime we have a courageous brother or sister in Christ share their life change story it becomes oxygen for all of our soul regardless of how long we've been on the journey. In this episode, Rodney Holmstrom, global field Director of celebrate Recovery, has an impactful and heartfelt conversation with one of our sisters and celebrate recovery, Amanda. A young woman who walked through immense suffering and pain toward Jesus and healing. Amanda is a part of a celebrate Recovery at Lifeline Church in Princeton West Virginia and meets on Sunday nights at 5 PM. Listen to this incredible story and be blessed.

We've been talking about the important discussion around sex, and how God uses it as a beautiful gift in the confines of a marriage between a man and a woman. In this part two conversation, Rodney Holmstrom, global field Director of Celebrate Recovery, walks us through some additional points to consider in how a false view of sexual intimacy can be a counterfeit to true intimacy and healthy relationships with God and others. What is a healthy biblical view of sex and is their hope for us? What if we are struggling with things like pornography, sexually acting out, or other lust mindsets that are consuming us on a daily basis? Listen to this episode and hear some hope that change is possible, if we will acknowledge the struggle and then trust the process as we invite God into our pain and struggles.

We've been talking about God's natural design for release of dopamine, and how the enemy can distort that and even hijack His original design as it relates to sex in the confines of a marriage. What are some ways the enemy lies to us around sex? What are the costs to this? In this episode, Rodney Holmstrom, Global Field Director of celebrate recovery, will dive into part one of this important topic and how we can learn and grow through the counterfeit ways the enemy hijacks God's design and get back to the natural God-given gift design to walk in healthy intimacy with God and others.

Have you ever found yourself in a place of fatigue, depression, isolating from others and just feeling like you're tolerance for things that used to bring life joy just aren't there anymore? There could be many things that contribute to this, but one of the things that can be contributing is something called dopamine crash. How does the dopamine crash take us out of God's design for life? In this episode, Rodney Holmstrom, Global Field, Director of Celebrate Recovery, will unpack what a dopamine crash is and how going outside of God's design for stimulation and natural dopamine release can lead to unhealthy consequences. There is hope and a way out of it if we're willing to acknowledge it and understand it and invite God and others into it.