Welcome to the Millionaire Maker Show. A podcast helping expert coaches consistently fill their coaching programs to create more time, more money, more freedom, and more impact.
Welcome back to The Lindsey Anderson Show! Today, I'm diving into a topic that's absolutely critical for every business owner: how to build accountability systems for your team. It's really common to think that leadership alone will drive your business to success—that inspiring and motivating your team is all it takes. But the truth is, if you don't have systems in place to support that growth, your business will always feel like it's running on fumes. That's why today's guest, Dr. James Chitwood, is joining us to share his expertise on creating those systems and driving true performance. Guest IntroductionI'm thrilled to have Dr. James Chitwood on the show today. Dr. Chitwood is an army infantry veteran, former university president, and now a sought-after author and consultant with over 20 years of experience in leadership and organizational development. He specializes in helping organizations treat employees as assets and drive performance through structured systems. His book, Leadership is Not Enough, breaks down why leadership alone won't fix organizational performance issues. Dr. Chitwood's approach is all about building lasting success through accountable, high-performance teams.The TRACK Method: Build a Team That Runs Itself - Key TakeawaysLeadership Alone Isn't Enough: Leadership is important, but without systems to support it, your business won't thrive. Establishing accountability systems is essential for sustainable growth.The Power of Frontline Managers: Frontline managers play a crucial role in holding teams accountable. Investing in their training can create a ripple effect that drives long-term performance throughout the organization.Cultural Fit is Key: You need to define your business culture and ensure your frontline managers are implementing it. It's about having a system that works for your unique organization.The Role of Accountability in Performance: Accountability should be viewed as an opportunity for growth, not punishment. When done right, it fosters social bonds, motivates employees, and improves performance across the board.AI and Systems in Business: AI can be a powerful tool for enhancing human performance, but it can't replace the intrinsic drive of people. Systems, paired with human ingenuity, lead to real, sustained success.Dr. Chitwood's Accountability System (The TRACK Model)T - Training: Develop a training system where employees are not just trained by external trainers, but by their peers and supervisors. This fosters recognition and reinforces team collaboration.R - Recognition: Recognize excellence in your employees. Giving employees the opportunity to train others is a powerful form of recognition that builds social bonds and promotes intrinsic motivation.A - Accountability: Every employee should have at least one key performance indicator (KPI). Accountability shouldn't be a stick—it's a way to identify areas for growth and give employees the tools they need to succeed.C - Communication: Ensure internal communication is robust and transparent. Managers must be trained on how to have meaningful conversations that drive accountability without creating fear or disengagement.K - Knowledge Sharing: Foster a culture of collaboration where knowledge is freely shared. This strengthens the overall performance of the organization and keeps the team aligned with the goals.The Challenges Entrepreneurs FaceOverwhelmed by the Systems: Many business owners struggle with building accountability systems because they feel overwhelmed by the complexity. The key is to understand that once the right systems are in place, you...
Welcome to The Lindsey Anderson Show! Today, we are diving into a topic that is absolutely crucial for every entrepreneur: how to make decisions quickly and confidently. As business owners, we often get stuck in overthinking, waiting for the "perfect" moment, or second-guessing ourselves. The problem? When we hesitate, our business, our bank accounts, and even our social media growth stay stagnant.In today's episode, I'm talking with Rugare Gomo, an expert in decision-making, who shares his powerful strategies for breaking through hesitation and making fast, impactful decisions in business. We'll explore how embracing your values and understanding your core beliefs can transform how you make choices, both big and small. If you're ready to stop the indecision and start executing, then let's get started!Guest Introduction:I'm so excited to have Rugare Gomo on the show today! Rugare is an expert in decision-making, entrepreneurship, and coaching. He moved from Zimbabwe to Australia at the age of 16, built his legal career from scratch, and now helps high performers eliminate doubt and take bold, confident action in both their personal and professional lives. Rugare's powerful story and expertise in making fast decisions have transformed his life, and he's here to share how you can do the same for your business.How to Make Confident Decisions Fast - Key Takeaways:Decision-Making Determines Destiny: The decisions you make determine the course of your life and business. The key to success is making powerful decisions quickly and confidently.The Power of Core Beliefs: Our core beliefs are often shaped by external influences, but they're not necessarily the truth. When we recognize these beliefs as stories, we can rewrite them and take bold actions.Overcoming the Fear of Making Mistakes: Many entrepreneurs are afraid of making the wrong decision and stay stuck in indecision. Once you understand that mistakes are part of growth, it becomes easier to make decisions with confidence.Live Your Values: When you clarify your values and align them with your actions, decision-making becomes easier because your actions are always aligned with what you truly want.Clarify Your Vision: A clear, actionable vision—one that aligns with your values—will guide you through tough decisions and help you take bold action. It's about becoming who you truly want to be, not just aiming for what you think you should achieve.Rugare's Decision-Making Framework:Pause: When faced with a decision, the first thing to do is pause. This allows you to clear your mind and connect with your deeper vision and values.Acknowledge Your Core Beliefs: Recognize the beliefs that are holding you back. These are often stories based on past experiences, not facts. Once you see them as stories, you can rewrite them.Clarify Your Vision and Values: Get clear on what you truly want to achieve in both your personal and professional life. Let your values guide your decision-making.Journal Your Thoughts: Journaling is a powerful tool to help you process your thoughts, uncover hidden fears, and gain clarity on what's truly important to you.Take Action: Once you've reflected and identified what matters most, it's time to make a decision and take action. Don't wait for perfection—move forward and trust the process.Reflect and Learn: After making decisions, take time to review them. What worked? What didn't? Use these insights to refine your decision-making and keep improving.The Challenges Entrepreneurs Face:As entrepreneurs, we often get caught up in the hustle and grind, overthinking every move. This leads to...
Welcome to The Lindsey Anderson Show! In today's episode, we're diving into one of the most crucial aspects of entrepreneurship: resilience. Business is a constant cycle of challenges we have to overcome to level up. Resilience is the key to success, but many business owners and entrepreneurs struggle with it. Without resilience, setbacks feel like roadblocks that leave you stuck, exhausted, and unsure of how to move forward. But with resilience, setbacks turn into stepping stones that help you rise stronger each time.Today's guest, Hannah Austin, is here to help us all build resilience and bounce back stronger than ever. She shares her personal journey, proven strategies, and the Burn Bright method, which helps individuals build unshakeable resilience in their personal and professional lives.Before we dive into the conversation, I want to make sure you know that if you're ready to turn your social media into a client-generating machine, stop feeling overwhelmed, and start building a business that fuels you, I'm offering a FREE social media strategy session. These spots are limited, so apply now at lindseya.com/apply. Guest Introduction:Hannah is a bestselling author, international podcast host, and the CEO of She Shatters. She helps professionals and entrepreneurs navigate their challenges, recover from burnout, and emerge stronger. Hannah has been featured on major media outlets like ABC, CBS, NBC, and Fox News. Her podcast, Burn Brightly, is all about building unshakeable resilience in work and life. In today's episode, Hannah shares her journey, along with strategies for overcoming burnout, building resilience, and living an extraordinary life. Her insights will help entrepreneurs like you navigate obstacles and come out stronger on the other side.Hannah Austin's 6-Step Method for Business Resilience - Key Takeaways:Resilience is Essential for Success: Without resilience, setbacks feel like insurmountable roadblocks. Building resilience helps you navigate these challenges, turning them into opportunities for growth.Mental Health Matters: Ignoring mental health can lead to burnout and physical ailments. Your mental well-being directly impacts your physical health, so taking care of it is essential for thriving in business and life.Take Control of Your Life: Many entrepreneurs are living unconsciously, letting external forces take the wheel. It's time to take control of your life, create a plan, and align your actions with your values and goals.Building Resilience with the Burn Bright Model: Hannah's Burn Bright method is a 6-step model that helps individuals reflect on their lives, identify burnout causes, and create a sustainable plan for resilience and growth.The Power of External Reflection: Sometimes, we can't see our own strengths or potential until someone else reflects it back to us. Asking trusted individuals for feedback can be a game-changer when it comes to making decisions and finding your path forward.Hannah's Burn Bright Model:Stop and Pause: Take a moment to reflect on your life. This could be as simple as taking a weekend off or just an hour alone to assess your current situation.Identify How You Got Here: Understand the patterns and decisions that led you to burnout or stress. What's causing your overwhelm? Reflect on your current situation.Recognize Your Symptoms: Physical symptoms of burnout can include headaches, irritability, and body aches. Recognize these signs as indicators of deeper mental and emotional strain.Explore Your Options: Once you understand the source of your burnout,...
Welcome to The Lindsey Anderson Show! In today's episode, I'm joined by Chris Miles, the founder of Money Ripples and a cash flow expert. Chris shares his proven strategies for creating passive income and achieving financial freedom, focusing on how business owners can break free from the hustle and create lasting wealth. We also touch on some powerful insights into financial mistakes business owners commonly make, including focusing too much on top-line revenue and how to focus on creating sustainable profits instead.Guest Introduction:Chris Miles is a cash flow expert and the founder of Money Ripples. He's a former financial advisor turned “anti-financial advisor,” specializing in strategies that help business owners build wealth without relying on traditional retirement plans. Chris has real-world experience, having gone from millionaire to upside-down millionaire and back to financial freedom by leveraging passive income. His approach focuses on helping entrepreneurs break free from the cycle of hustle by creating systems to manage cash flow and build wealth outside of their businesses.Real Cash Flow Strategies - Key Takeaways:Mindset and Financial Freedom: It's not just about generating revenue; it's about building systems that give you true financial freedom. Mindset plays a key role in creating wealth.The Biggest Money Mistake: Many entrepreneurs make the mistake of thinking their business is their only investment. This mindset can lead to burnout and traps them in a constant hustle. The key is to build passive income streams and invest outside of your business.Creating Sustainable Cash Flow: Focus on profit rather than top-line revenue. True financial freedom comes from building systems that prioritize profit and sustainable cash flow.The Power of Passive Income: Building passive income is crucial for breaking free from the hustle and creating long-term financial security. Chris shares how to invest in passive income sources outside of your business.Get Lean, Get Liquid: Entrepreneurs should track and manage their money wisely. Keep money liquid to weather financial challenges and ensure you're not tied down by illiquid assets.Why Business Owners Struggle with Cash Flow: Many entrepreneurs focus on sales revenue but neglect to prioritize profit. Understanding the difference between sales revenue and net profit is essential for creating sustainable cash flowChris Miles' Wealth-Building Framework:Focus on Profit, Not Just Revenue: True financial freedom comes from focusing on profit first, then building systems around that. Start by prioritizing profit, not just top-line sales.Get Lean: Be a wise steward of your money. Track your finances carefully and avoid spending recklessly.Get Liquid: Keep your money accessible. Don't lock it away in illiquid assets—ensure it's ready to use when needed.The Importance of Passive Income: Start building passive income sources outside of your business. This gives you the freedom to step away from the daily grind while building long-term wealth.The Challenges Entrepreneurs Face:As business owners, we often find ourselves stuck in the hustle, focused on making more sales and growing the business. But if we don't prioritize profit and cash flow, we can easily feel trapped in a cycle of constant work with no real freedom. By building systems that prioritize profitability, creating passive income streams, and focusing on cash flow management, you can break free from this cycle and build a business that works for you, not the other way around.Key Quotes:“The biggest mistake business owners make is believing their business is...
Welcome to a very special episode of The Lindsey Anderson Show. I'm celebrating 100 episodes—100 opportunities to pull back the curtain and share the real, unfiltered truth about what it actually takes to consistently attract high-quality clients and scale a service-based business.I started this podcast because I was tired of watching smart, capable business owners get crushed by false promises, recycled marketing fluff, and outdated advice. The truth is, generating clients isn't magic. It's not guesswork. It's a system. And when you apply the right strategy with consistency, it works.In this solo episode, I'm walking you through what hasn't changed in marketing since day one, the biggest myths that are keeping online entrepreneurs stuck, and what's actually working in 2025 to grow your business online. I'm also sharing my four-step Social Media Sales Machine—the exact process I use for myself and every single client inside The BAM Agency. Plus, you'll hear how I use AI tools like ChatGPT to scale my business, streamline my day-to-day, and yes… even bleach my 12-year-old's hair pink. Let's dive in.The Truth About Getting Clients in 2025 - Key TakeawaysFoundational strategies still drive results—tools evolve, but principles stay the sameDMs are where trust is built and sales happenIn today's noisy digital world, trust is more valuable than trafficGoing viral isn't the goal—getting specific isStrategic visibility is how online coaches attract dream clients without burning outThe more dialed-in your niche, the faster your business growsAI isn't replacing you—it's your creative and strategic advantageWhat Hasn't Changed Since Episode 1People are still people. Whether you're a service-based business owner, business coach, or consultant, your clients crave real connection—not gimmicks. You don't need to show up at every event or constantly chase trends. Consistent, intentional content and real conversations online are still what build a loyal, buying audience.Highlights from Past Guest EpisodesJohn Lee Dumas reminded us that the “Riches are in the Niches.” If you're still afraid to go narrow with your offer, that fear might be the very thing holding you back.Marques Ogden taught us to walk into the storm like a bison—because real growth, especially in business, comes from embracing discomfort.Steve Cadigan gave us a look into the future of work and AI. We both agree: AI is here to amplify, not replace, your brilliance.Big Marketing Myths Keeping You Stuck“I just need to post more.” No—you need to post better. One of my clients posted daily for three years with no growth. Her message was too broad. We clarified her niche, built a clear system, and now she creates content in one hour a month—and is consistently closing clients.“I need to go viral.” Nope. You need to get your message in front of the right people. Visibility without strategy is noise.“I'll wait until things settle down.” The truth? This is the moment. The business owners who take action now are the ones who rise.Real Conversations = Real ClientsIf your content isn't leading to DMs, something's broken. Conversations are where the magic happens. I coach all my clients to use the 25-50-5 method: 25 new friend requests, 50 thoughtful feed interactions, and 5 intentional DMs every day. Be honest—Aunt Sally isn't your ideal client. Engage where it counts.Strategic Visibility Beats Endless PostingYour dream clients don't care how many posts you've scheduled—they care whether you understand their pain and can help transform it. When I appeared on Netflix, I met influencers with massive followings who weren't making money. Why? Because visibility without direction doesn't convert. You're not here for likes—you're here to...
Welcome to The Lindsey Anderson Show! In today's episode, we're diving into one of the most crucial skills every entrepreneur needs: mindset. Whether you're running a business, managing a sports team, or navigating personal challenges, how you perceive yourself and handle pressure is key to your success. Entrepreneurship, like sports, is full of ups and downs, setbacks, and obstacles. But success isn't about avoiding these challenges—it's about learning how to navigate them with resilience. In this episode, I'm joined by Dr. Haley Perlus, a sports psychologist who works with elite athletes to help them develop mental toughness. Dr. Perlus shares proven strategies for training your brain, pushing through fear, overcoming self-doubt, and thriving under pressure. Guest Introduction:Today, I'm so excited to welcome Dr. Haley Perlus, a sports psychologist, keynote speaker, and bestselling author. Dr. Perlus has worked with elite athletes, business leaders, and high achievers, helping them develop the mental toughness they need to perform at their peak. With a background as both an athlete and a psychologist, Dr. Perlus blends science-backed strategies with real-world experience to help people master their mindset and perform under pressure. In this episode, Dr. Perlus shares her insights on building resilience, overcoming mental blocks, and performing at your best when it really counts.Train Your Brain for Business Success:Mindset and Mental Toughness Are Key: Whether you're an athlete or entrepreneur, how you handle pressure and setbacks is crucial to success. Mental toughness is a skill that we can all develop with practice.Embrace Stress: Stress and pressure are inevitable, but learning to embrace and manage them will unlock your true potential. Mental toughness isn't about avoiding pressure—it's about performing under it.Focus on Your Strengths: When you face challenges, lean into your strengths. Knowing what you're good at helps you move through tough situations with resilience.Reframe Your Thoughts: Negative self-talk and limiting beliefs can hold you back. Challenge those thoughts by asking, “Is this 100% true?” Reframing your mindset helps shift your perspective and gives you a more productive outlook.Mindset Is a Skill: Confidence, concentration, motivation, and anxiety control are all skills that need practice. The more you work on them, the more mentally tough you'll become.AI and Mental Training: While AI is changing mental performance, human connection and authenticity still hold the edge when it comes to building real resilience.The Challenges Entrepreneurs Face:As entrepreneurs, we often find ourselves stuck in a mental rollercoaster, facing high-pressure situations and emotional ups and downs. The biggest challenge is staying resilient through setbacks. Mental toughness helps you keep going, even when things don't go according to plan. It's not about avoiding failure; it's about learning how to bounce back and keep moving forward.Key Quotes:“Mindset is a skill we have to develop—just like any physical skill.”“The pressure will never feel lighter. You're always striving for what's next, and that's what drives us to perform.”“Every setback is a test. When you learn to fail forward faster, you get closer to building the business of your dreams.”“The greatest performers are not the ones who are perfect, but the ones who recover the best.”“You can't always control the thoughts in your head, but you can control how you respond to them.”The Importance of Slowing Down:Dr. Perlus emphasizes that slowing down is crucial for building resilience. When stress or...
Welcome to The Lindsey Anderson Show! In this episode, we dive into resilience—the key skill every entrepreneur must develop to overcome the inevitable ups and downs of running a business. Today, I chat with Brenda Reynolds, an expert in leadership and change. She breaks down a five-step framework for building resilience as a leader, and we talk about how to tackle change and turn it into growth. If you're feeling stuck, overwhelmed, or unsure how to bounce back, this episode is for you.Guest Introduction:In today's episode, I'm excited to welcome Brenda Reynolds, a leadership expert, TEDx speaker, bestselling author, and consultant. Brenda specializes in helping leaders navigate change and uncertainty by turning “now what?” moments into opportunities for growth. She's worked with top organizations like McDonald's, QVC, and Goldman Sachs, equipping leaders with the tools to lead confidently through times of change. Today, Brenda is going to share her simple yet powerful system for developing resilience as a leader and business owner.Building Unshakeable Resilience in Business with Brenda Reynolds - Key Takeaways:Resilience is Key to Overcoming Setbacks: Business ownership comes with both wins and losses, but resilience is what allows us to bounce back and keep moving forward. It's about handling uncertainty and challenges with grace and strength.Fail Forward Faster: Every failure is a test, not a setback. When you see challenges as opportunities for growth, you'll build the business of your dreams faster.The Importance of Managing Transitions: Change is inevitable. How you handle transitions, both personally and within your business, will define your success. The most resilient leaders engage their teams through authentic communication and empathy.The Five Frogs Framework: Brenda's simple five-step framework to building resilience as a leader. From the “Freaking Out” stage to “Sovereignty,” this framework helps you grow stronger and more confident through challenges.Navigating Emotional Moments: It's normal to feel overwhelmed when things fall apart. But the key is not to get stuck in those emotions—acknowledge them and move through them intentionally to come out stronger.Brenda's Five Frogs Framework:F - Freaking Out: This is the initial emotional response where everything feels like it's falling apart. The key here is to acknowledge your emotions but not get stuck in them.R - Reframing: Once you've processed the initial shock, it's time to reflect and reframe the situation. Ask yourself: What can I learn from this? How can I turn this challenge into an opportunity?O - Overcoming Obstacles: Obstacles, big or small, will come your way. The key is to face them head-on, take action, and keep moving forward.G - Growth: Every challenge is an opportunity to grow. As you face adversity, you'll build resilience and become a stronger, more confident leader.S - Sovereignty: This is the final stage where you own your resilience. After overcoming challenges, you emerge as a more capable, empowered version of yourself, ready to lead with confidence.The Challenges Entrepreneurs Face:As entrepreneurs, we often face the emotional rollercoaster of business ownership—some days are wins, others are losses. The biggest challenge is staying resilient through the setbacks and emotional highs and lows. Building resilience is the only way to keep pushing forward, no matter how tough things get. Resilience gives us the courage to pivot and keep growing.Key Quotes:“Resilience is the key to overcoming setbacks and...
Welcome to The Lindsey Anderson Show! In today's episode, I talk with Ral West, a seasoned entrepreneur with over 40 years of experience. We address a problem that many entrepreneurs face: starting out with dreams of freedom, only to end up overwhelmed and burnt out by their businesses.We share how building systems, slowing down to speed up, and shifting your mindset can help you get out of the weeds and scale your business. If you're feeling stuck in the grind and want to break free, this episode is for you.Guest Introduction:Ral is the creator of the Overcome and Overwhelm framework, which helps entrepreneurs free up time, reduce stress, and build businesses that support their desired lifestyle. Ral's personal success story includes scaling and selling a business to Alaska Airlines, and she's now focused on investing in small cruise ships and multifamily real estate. Ral is passionate about helping entrepreneurs stop doing everything themselves and start building sustainable, profitable businesses.Building a Business That Runs Without You - Key Takeaways:Start with Systems: Ral's number one principle is to establish systems. Take stock of your daily tasks and identify which ones can be automated or delegated.Delegate Repetitive Tasks: Tasks like email follow-ups, appointment scheduling, and billing are prime candidates for delegation or automation.Automate and Use Technology: Leverage tools like AI, virtual assistants, and CRM systems to streamline your operations and save time.Work on Your Business, Not In It: Instead of micromanaging every aspect, focus on creating systems that allow your business to run smoothly without you.Seize Opportunities: Ral emphasizes the importance of being adaptable and seizing new opportunities, even when they don't align with your original business plan.The Challenges Entrepreneurs Face:As entrepreneurs, we often feel trapped by our daily operations. We struggle to scale, innovate, or keep up with our long-term vision due to a lack of systems and processes. Overwhelm becomes a common issue, leading to burnout and frustration.Key Quotes:“We were limiting the growth of the business because we couldn't do all of it, and we couldn't direct every single aspect of the business.”“The business model should support your life, not the other way around.”“Can you afford not to delegate and create systems? What are you leaving on the table in terms of revenue, health, and mental wellbeing?”“There's so much you can delegate. If you're not slowing down to speed up and taking the time to write it down, there are gaps in your time you don't even know about.”The Importance of Delegation:Ral really emphasizes the importance of good delegation and letting go of control. “You need to learn how to delegate in a way that's clearly outlined, focusing on the outcome rather than how it's done.” Delegating tasks allows the business to grow beyond the owner's capacity, and it's a crucial step for scalability.Addressing Pushback:Many entrepreneurs push back, saying they can't afford to hire help or don't have the time to build systems. Ral challenges that mindset with, “Can you afford not to?” She explains that failing to delegate leads to burnout, poor health, and missed opportunities. By delegating and automating, we free up time and increase the business's potential.Actionable Steps for Entrepreneurs:Step 1: Take stock of your tasks. Identify which tasks are repetitive and can be delegated or automated.Step 2: Document your processes. Write down the steps for tasks like follow-ups, scheduling, and...
In today's episode, I'm joined by executive productivity coach and WSJ bestselling author, Demir Bentley. We dive deep into hustle culture, burnout, and how to truly win your week. You'll learn how working less (yes, really) can lead to more sustainable success, especially if you're building a service-based business. Demir shares the exact steps he used to transition from burnout to balance while growing a thriving business.We discuss why most people don't plan their week effectively and what you can do about it. Demir shares his full “Winning the Week” method and we explore how strategy, intentionality, and sustainable planning create space for the kind of business and life you actually want. If you're looking to grow your business without burning out, this episode is for you.Guest IntroductionDemir Bentley is a top executive productivity coach and the co-founder of Life Hack Method. He's the Wall Street Journal bestselling author of Winning the Week and helps high-performing entrepreneurs and coaches work less while achieving more. After experiencing burnout in his former high-stakes Wall Street career, Demir completely transformed how he worked—and now he helps others do the same.He's guided thousands of entrepreneurs to build high-performance habits without sacrificing their health or happiness. His systems are especially powerful for entrepreneurs who are scaling their businesses while navigating the complexities of time, energy, and output.The Lie of Hustle Culture—and What Actually Works - Key TakeawaysHustle culture is not the answer—it's the problem. Real success isn't about more hours, it's about more leverage and intention. Demir's story is a powerful reminder that sustainability is the key to high performance. Burnout is not required for building a successful business—it's a red flag.Planning your week is your number one productivity superpower, especially as a business owner managing both client work and business growth. If you're not hitting all the necessary “bases” in your weekly planning, you're already behind. The right planning system creates consistency, energy, and momentum that fuels long-term growth.The Real Root of BurnoutBurnout isn't just about a busy calendar—it's about a broken belief system. As entrepreneurs, we often feel pressure to equate effort with value. But the truth is, working smarter—not harder—is the real game-changer. Hustle culture is built on outdated myths about worth, productivity, and success.Social media glorifies hustle and overwork, especially in the online business world. But Demir's approach is a fresh, empowering alternative—one that allows business owners to scale with clarity instead of chaos.The Biggest Misconception About Hustle CultureMany entrepreneurs believe they can simply outwork the competition. But at what cost? If you want to build a business you'll sustain for 10, 20, or 30 years, the hustle model isn't the answer. Most people burn out right before they begin reaping the benefits of their hard-earned momentum.This conversation reframes the hustle: sustainability isn't optional—it's essential. If you want to scale your business while protecting your energy and creativity, working fewer but more intentional hours is the way forward.The Solution: The Winning the Week MethodMost entrepreneurs only plan their week partially—they focus on client calls or content creation but miss deeper strategy work. Demir's Winning the Week method is all about creating a repeatable weekly system that hits every area of your life and business.When Demir implemented this method, he cut his workweek in half—from 90 hours to just over 40—without losing momentum. This isn't about doing less; it's about planning better. That mindset shift is business owners juggling business growth, marketing, and client delivery.The 6 Steps to...
Welcome to The Lindsey Anderson Show! In today's episode, I'm excited to talk with Kevin Surface, a renowned entrepreneur, innovator, and speaker. Kevin and I dive deep into the connection between joy and success, how this approach shapes both achievement and personal fulfillment, and why embracing joy in everyday tasks can lead to greater success in your business and personal growth.Guest IntroductionKevin Surface is the former CEO of Sirius Energy, an innovator in green building materials, and the father of the virtual assistant technology that led to Siri and Alexa. With 94 worldwide patents, including over a dozen in the virtual assistant and voice user interface space, Kevin is a true pioneer. Under his leadership, Sirius Energy was recognized as a leader in green building technologies and earned accolades such as Inc. Magazine's Entrepreneur of the Year. As a speaker and author, he focuses on joy, success, and personal transformation through mindset shifts. He's passionate about spreading the message that finding joy in everyday moments is key to unlocking maximum success in life and business, especially for business owners looking to scale their businesses.Train Your Brain for Joy (and Millions) - Key TakeawaysThe Power of Joy: Joy isn't just about big wins. It's about finding joy in the small moments every day—whether it's at work, home, or during challenging tasks. Embracing this mindset is essential for business owners looking to grow and scale their business.Happiness vs. Joy: Happiness is a state of being, but joy is found in the little moments throughout the day that lead to bigger successes. This shift in mindset is crucial for those in business.Choosing Your Mindset: We have the power to control how we perceive tasks. When we approach tasks with joy, even those that seem difficult or unappealing, we set ourselves up for greater success in both our personal and professional lives.Joy in Parenting and Relationships: The concept of “joy moments” extends beyond work—it applies to parenting and relationships, finding joy even when things don't go as planned. This is especially important for entrepreneurs balancing business growth with personal life.Momentum and Transformation: Focusing on joy each day creates momentum that positively impacts all areas of life, from business to personal relationships. For business owners looking to scale their business, this mental shift can be a game changer.The Joy-Success CycleKevin shares how he developed the "Joy Success Cycle," where small moments of joy throughout the day lead to greater success.By training your mind to find joy in every task, you can shift away from negativity and build a more positive, successful life. This is key to maintaining a high-performing mindset as you grow your business.The cycle isn't about denying negative emotions; it's about choosing to approach the 99% of everyday tasks with positivity, which is essential for entrepreneurs aiming to thrive.Key Quotes"We get to choose to live our lives both at work and at home in the way we choose, in the way we control fully.""It's not about the big, massive wins. It's about tiny little moments of joy leading to more success.""You can't achieve maximum success if you're complaining about every task—joy leads to success.""You can control how you feel about any task. It's your choice to live with negativity or to choose joy.""Every little task completed brings joy—it's not just about big accomplishments."Resources MentionedKevin's Website:
Welcome to a special episode of The Lindsey Anderson Show. In today's episode, I'm joined by Mike Agugliaro, a former electrician turned entrepreneur, coach, and author. Mike scaled his home services business to $32 million per year and sold it to private equity. Now, through Food Dog Group, he helps entrepreneurs elevate their lives. In this conversation, we dive deep into business growth, scaling, and the mindset that often keeps entrepreneurs stuck where they are. Guest IntroductionMike Agugliaro is an entrepreneur, coach, and author who has built and sold multiple businesses, including scaling a home services company from under $1 million to $32 million. He is the founder of Food Dog Group, a coaching organization that helps service-based entrepreneurs scale. Over 20,000 people have been trained through his organization, learning the key principles to accelerate business growth and unlock success both in their business and personal lives.Mindset First, Millions Second - Key TakeawaysThe Power of Mindset in Scaling: Business growth starts with your mindset, especially your relationship with money. Your relationship with money is crucial for scaling your business.Common Pitfalls in Business Scaling: It's not just about marketing or operations; it's about how you manage your beliefs and mindset.Practical Money Mindset Exercise: Use tools like your checkbook, credit card, and bank statements to reflect on your feelings towards money and shift to a healthier relationship.Scarcity vs. Abundance: Shifting from a scarcity mindset to an abundance mindset is essential for overcoming obstacles and scaling your business successfully.Redefining Beliefs: Changing your relationship with money and financial tools is key to unlocking business success and creating long-term growth.The Power of MindsetMike shares his personal journey, from growing up with an entrepreneurial father to his transition from employee to business owner. He discusses the shift from a scarcity mindset to embracing abundance, and how mindset is a foundational part of business success. Embracing the right mindset is key when scaling your business.Scaling Through SystemsMike emphasizes the importance of mastering marketing, sales, operations, and systems. He scaled his business from working alone as an electrician to managing 200 employees and 165 vehicles. Success, Mike stresses, comes from mastering foundational systems tailored to your business, but it's also important to recognize that every business is unique—there is no one-size-fits-all solution.Step-by-Step: Fixing Your Relationship with MoneyStep 1: Lay out your financial tools—your checkbook, cash, credit cards—and ask yourself, “How does this feel?”Step 2: Embrace both the positives and negatives of money—how have those debts or credit cards helped you? Shift from seeing them as burdens to tools for success.Step 3: Neutralize negative emotions surrounding money and focus on long-term financial benefits that will help you scale your business sustainably.Breaking Through ResistanceMike talks about how personal resistance, like self-doubt or past failures, can be reframed as an opportunity to grow. By reframing resistance, you turn obstacles into stepping stones for business success.Wisdom vs. KnowledgeMike emphasizes that wisdom (experience) is what truly sets successful business owners apart in today's world. In a world full of easily accessible information, wisdom builds authority and credibility. Mike shares an example of Dr. Phil, whose brand authority, combined with wisdom, has led to massive success.Consuming Information at the...
In today's episode, I'm joined by Marques Ogden, former NFL player turned motivational speaker, author, and entrepreneur. Marques shares how to build resilience and mindset strategies to overcome life's challenges. He dives into actionable steps for entrepreneurs and coaches to maintain peak performance and thrive through adversity. This conversation is packed with valuable insights for anyone looking to scale their business and build a mindset that will help them succeed, no matter the challenges.Guest IntroductionMarques Ogden is a former NFL player turned inspirational speaker, author, and entrepreneur. He is the founder and CEO of Ogden Ventures LLC, a media and entertainment company that specializes in keynote speaking, business coaching, and consulting. Marques is a four-time best-selling author and the host of the podcast "Get Authentic with Marques Ogden,” which is globally ranked in the top .5% most popular podcast worldwide. In his speaking engagements, Marques leads his audiences to understand why “Authenticity Creates Victory” by sharing his personal story of overcoming adversity and achieving success. Marques is on a mission to inspire the masses to maximize their potential to reach their personal and professional goals.NFL to CEO: The Grit, Grind, and Growth Behind the Glory - Key Takeaways:Building resilience through mindset is essential for overcoming obstacles, especially for entrepreneurs scaling their businesses.Peak performance is crucial for tackling life's challenges and maintaining mental, physical, and emotional health.Focus on what you can control, master self-hypnosis, and optimize your health to keep moving forward, even when facing adversity.Facing challenges directly—like the bison in a storm—increases the likelihood of success, rather than avoiding them.Key Strategies to Develop a Strong Mindset:Focus on What You Can Control:Shift your energy towards actions and decisions within your control, and stop worrying about things you cannot change.As a business owner, taking action is key to growing your business and developing the resilience to succeed.Master Self-Hypnosis or Find Your Happy Place:Use self-hypnosis or visualizing your “happy place” to stay calm and centered when stress and anxiety arise.This practice helps entrepreneurs manage their emotions and focus on goals, even under pressure.Optimize Peak Performance:Take care of your mental, physical, and emotional health by eating well, exercising, and getting enough sleep.As a business owner, prioritizing your health is essential to sustain the energy and mindset needed for business growth.Key Quotes:“If you don't have good mental, physical, and emotional health, then you have nothing.”“You've got to face the challenge head-on. Running from it won't make it go away.”“When you go towards the storm, you have a much better chance of coming out successful than turning around and letting it knock you down.”“Learn to treat your people like gold. If you stop doing that, you'll lose everything.”Resources Mentioned:Marques' Website: www.MarquesOgden.comMarques' Inner Game Mindset Community: Join for free at InnerGameCommunity.com to collaborate and learn from a community focused on achieving goals.Book your complimentary social media strategy session with me: lindseya.com/book-now
In today's episode, I'm chatting with Andrea Beem, owner and principal broker of Beem Team, LLC. Andrea is a motivational speaker, a former president of the Willamette Association of Realtors, and was honored as the 2015 Small Business of the Year through the Albany Chamber of Commerce. In this episode, Andrea shares how she built a successful real estate business by focusing on education, relationship-building, and team collaboration—strategies that truly set her apart from the competition.Guest Introduction:Andrea Beem is the Owner and Principal Broker of Beem Team, LLC, and a motivational speaker with a deep passion for educating the community. She served as the president of the Willamette Association of Realtors in 2017 and was recognized as the 2015 Small Business of the Year by the Albany Chamber of Commerce. Andrea specializes in training real estate agents to build successful careers and generate wealth. She advocates for teamwork, collaboration, and creating long-term value for both clients and agents.Relationships That Close Deals - Key Takeaways:Embrace Change: The real estate industry, like any business, is always evolving. Interest rates fluctuate, markets shift, and new challenges emerge. Successful entrepreneurs embrace change rather than resist it.Adversity is Inevitable: Every entrepreneur faces setbacks. Mental toughness and resilience are key to pushing through challenges and staying focused on long-term goals.Niche Down to Stand Out: Focusing on a specific niche allows you to become an expert, build a strong reputation, and attract more referrals. It's far more powerful than trying to serve everyone.Discipline Equals Freedom: Having structure and discipline in place, even as an entrepreneur, is essential for success. Without it, it's easy to fall into the trap of “winging it.”Systems Are Essential: From CRMs to SOPs, scalable systems are vital for keeping a business running smoothly and ensuring consistent growth.Treat Your Team as Business Partners: Andrea views her team not just as employees, but as business partners. This mindset shift fosters ownership, accountability, and long-term success.On Adversity and Resistance:Adversity Will Come: Andrea shares how she was unprepared for the level of adversity she faced in her earlier years. She stresses that overcoming challenges is a critical part of growing as an entrepreneur.Building Mental Toughness: “Sometimes I was crawling on the ground, crawling in the gravel, just trying to get to the other side.” Building resilience helps entrepreneurs weather setbacks and stay committed to their goals.On Embracing Change:Change is Inevitable: The real estate industry is always evolving. Andrea talks about how adapting to new trends and challenges is essential for business growth.Comfort Equals Stagnation: “The minute we get comfortable is the minute we stop growing, and the minute we stop growing, we're dying.” Entrepreneurs need to keep pushing themselves to evolve and grow.Systems Are Key to Scaling:Scalable Systems: As Andrea's business grew, she realized that the systems that worked at one stage didn't work at the next. She stresses that having scalable systems is essential for business growth.The Power of CRMs and Checklists: Andrea's CRM is the cornerstone of her business, helping manage client relationships and tasks. She also uses checklists and SOPs to ensure that nothing falls through the cracks.The Power of Team:Business Partners, Not Employees: Andrea treats her team as business partners, not just...
In this special episode, I sit down with John Lee Dumas, the founder and host of Entrepreneurs On Fire. John is a true pioneer in the podcasting space, having created the very first daily podcast for entrepreneurs. He's also known for his radical transparency, publishing his financials every single month for years. Today, we're diving into the power of niching down, becoming the number one solution to a real problem, and how AI is changing the game for podcasting and marketing, especially for entrepreneurs scaling their businesses.Guest Introduction:John Lee Dumas is the host of Entrepreneurs On Fire, an award-winning daily podcast with over 3,800 episodes and 150 million downloads. He's had the privilege of interviewing top entrepreneurs like Tony Robbins, Barbara Corcoran, and Seth Godin. John is also the author of The Common Path to Uncommon Success, a practical guide to achieving financial freedom. Over the years, John has built a multi-million-dollar business, and he continues to inspire entrepreneurs to discover and own their niche. Recently, he launched a YouTube show called MicroStrategy Today, which dives deep into the influence of a single company on the Bitcoin space.The Riches Are in the Niches - Key Takeaways:The Power of Consistency:John explains how his commitment to daily podcasting has helped him dominate the space and become the go-to resource for entrepreneurs. Consistency is key—by committing to daily content, you build trust, visibility, and authority faster than any other method. If you're looking to scale your business, consistency in your content and engagement is a powerful tool.Niching Down is the Key to Success:Success comes from narrowing your focus and becoming the best at solving a specific problem. Instead of targeting broad, saturated markets, focus on a micro-niche where competition is low, and your expertise can shine. John's own journey with Entrepreneurs On Fire was an example of how being the first to do something with a focused niche can set you apart from the competition. For business owners, defining your niche and offering transformative solutions is crucial to attracting your ideal clients.Engage Your Audience Early & Often:One of the most important strategies John shares is engaging with your audience from the start. By asking questions like:“How did you find my show?”“What do you like about it?”“What don't you like?”“What's your biggest struggle right now?”These questions help you refine your content and build products or services that directly meet your audience's needs. As an entrepreneur, this engagement can be the foundation for creating tailored offerings that resonate deeply with your clients.Transparency Builds Trust:John has published his financial reports every single month for over 12 years, allowing his audience to see the real, behind-the-scenes of entrepreneurship. His commitment to transparency helps him build credibility and trust, something all entrepreneurs can learn from.AI is Changing the Podcasting Landscape:John acknowledges the rapid rise of AI and advises entrepreneurs to stay adaptable. The people who try to stay stagnant and avoid change will be left behind. John himself is taking an AI course to ensure he stays ahead of the curve and continues learning as technology evolves. For those scaling their businesses, embracing AI and other emerging technologies will be essential in maintaining a competitive edge.Key Quotes:“Become the number one solution to a real problem in this world.”“Cast a tiny net, maybe even just a hook, and dominate the niche.”“The people that are going to lose are the people that are trying to stay status quo.”“If you create something that solves a real problem, your audience is...
In today's episode, I'm joined by Chris Roebuck, a leadership expert with over 30 years of experience. In this episode, we're tackling one of the biggest problems many small business owners face: too much work and not enough time. Chris shares his simple yet powerful four-step system to help leaders become more effective and accelerate their success. We'll dive into optimizing task delivery, getting the best from people, communicating the big picture, and fostering an entrepreneurial mindset—all essential to scaling your coaching business and achieving lasting transformation.Guest Introduction:Today's guest, Chris Roebuck, is a globally recognized leadership expert. He has over 30 years of experience working with major organizations like HSBC, UBS, and the UK NHS. Chris has been named one of HR's most influential thinkers 10 times. He specializes in blending neuroscience, business insights, and real-world experience to empower leaders to maximize their potential and achieve measurable success. Chris is passionate about helping leaders unlock their true potential, and his strategies have helped organizations worldwide. His approach is invaluable for coaches looking to elevate their businesses and create meaningful transformation for their clients.The Leadership Success Formula - Key Takeaways:Step 1: Optimized Task DeliveryFocus on prioritization, time management, delegation, communication, and regular feedback to ensure tasks are delivered effectively. Effective task management creates more bandwidth for higher-level tasks and for scaling your online coaching business.Step 2: Get the Best From PeopleLeaders (and coaches) can inspire high performance with simple, human-centered actions like showing care, acting with integrity, supporting career development, and providing regular feedback. These actions are cost-effective, can be done more each day, and result in significantly better performance—up to 25-36% more effort. A key for coaches who want to grow a team or cultivate transformation in their clients.Step 3: Align Efforts with Organizational GoalsLeaders must communicate the organization's vision clearly and help team members understand how their work contributes to the larger picture. This is essential for business scaling, especially when communicating how the business goals align with personal goals, motivating people to put in their best efforts.Step 4: Foster an Entrepreneurial MindsetEncourage an entrepreneurial approach by optimizing risk, simplifying processes, innovating, and challenging the status quo. This step is critical for coaches and online businesses to stay competitive and innovative while building a business that's not only sustainable but also scalable.Getting the Best from People:Chris emphasizes that getting the best from people doesn't have to be complicated. Reflecting on the best boss you've had can reveal simple actions that inspire high performance. Leaders (and coaches) can inspire their team or clients by asking for ideas, showing care, acting with integrity, and supporting career development. These actions don't cost money and can increase employee (or client) effort by 25-36%.Communicating the Big Picture:Step 3 focuses on ensuring team members (or clients) understand how their work fits into the organization's larger goals. Leaders should regularly explain the company's vision and how individual roles contribute to that vision. This is crucial for creating alignment, especially as you scale your coaching business. When people understand the big picture, they are more motivated, collaborate more effectively, and stay committed to the mission.Entrepreneurial Mindset in Business:Step 4 is about thinking and acting entrepreneurially, even within larger organizations.
Welcome to the episode of The Lindsey Anderson Show. I'm so excited for today's guest, Mr. Darren LaCroix. In this episode, we dive into the power of stage time and the habit of showing up even when it's uncomfortable. We talk about how taking risks and facing failure head-on can fuel growth in both public speaking and business. Guest IntroductionToday's guest is Darren LaCroix, an internationally recognized speaker and coach. He outshone 25,000 contestants from 14 countries to become the world champion of public speaking. Darren is the author of two books—Laugh and Get Rich and The Speaker's Edge—and he holds the unique distinction of being the only speaker in the world who is both an accredited, certified speaking professional and a world champion of public speaking. He's known for his mantra, “Stage time, stage time, stage time,” and his relentless commitment to doing the work—even when it means looking bad. Darren's approach offers transformational insights that are essential for online coaches and for anyone looking to scale their business.How to Build a Profitable Speaking Business - Key TakeawaysConsistent Practice Is Crucial: “Any day you don't get on stage is a day you don't grow.”Failure Is Fuel: I embraced failure after a business setback and learned that having no ego opens the door to growth.Mentorship Matters: Mentors saw my willingness to do the work, even when I was a nervous, wannabe comedian.The Power of Stage Time: Driving two and a half hours for a five-minute open mic set taught me that showing up, even in less-than-ideal circumstances, builds resilience.Transformative Storytelling: Use your personal experiences—your struggles, failures, and breakthroughs—to create stories that captivate and transform your audience, and ultimately, help you scale your business.Overcoming Fear and FailureI started as a shy, introverted wannabe comedian with zero confidence.My comedy mentors said, “Any day you don't get on stage is a day you don't grow.”After a business failure, I had no ego—just the drive to learn and improve.Despite the risk of embarrassment, I embraced every open mic night as a chance to evolve.These experiences not only transformed my public speaking but also shaped my approach as a business coach for coaches, teaching me to overcome fear and build resilience.Growth Through Stage TimeI drove two and a half hours just to secure five minutes on stage.Even when my high school buddy called me “stupid” for chasing my dream, my mentors recognized my determination.The consistent habit of showing up, regardless of the outcome, is what built my foundation.This is a core principle in transformational coaching and scaling an online business—consistency creates growth.Transition from Comedy to Public SpeakingI learned that while comedy clubs were great for initial failures, they weren't the right fit for my soul.Finding Toastmasters was a game changer—a warm, encouraging space where I could build my public speaking skills during the day.I joined multiple clubs to “quadruple my failure rate” and maximize stage time opportunities.This transition is a prime example of transformational coaching in action, illustrating how real-world challenges can prepare you for scaling your online coaching business.The Art of StorytellingA mentor once told me: “Stop trying to find that story that launches your speaking career. Instead, take the stories you already have and make them so good someone will pay to hear them.”A good story starts with who you were—your visuals, your emotions—and then takes the audience on a journey...
Welcome to The Lindsey Anderson Show! In today's episode, I have the honor of speaking with Brian Biro, America's Breakthrough Speaker. Brian has delivered nearly 1,900 presentations over the past 34 years, reaching millions with his powerful message of personal growth and leadership. He's the author of 16 books, including Beyond Success and his latest, Lessons from the Legends. Brian has been recognized as one of the top 50 motivational speakers in the world, and his insights have appeared on platforms like Good Morning America and CNN. I'm thrilled for you to hear our powerful conversation on breakthrough leadership, being present, and how we can all take control of our lives to create the transformational results we want in business and beyond.Guest IntroductionI'm so excited to introduce Brian Biro, America's Breakthrough Speaker. Brian has spent over 34 years inspiring audiences around the world, delivering over 1,900 presentations and impacting millions of lives. He's authored 16 books, including Beyond Success and Lessons from the Legends. Brian has earned the title of #1 speaker at multiple conferences and has appeared on major media outlets like Good Morning America and CNN. He's also recognized as one of the top 50 motivational speakers in the world. His mission is clear: to inspire individuals to step into their own leadership, create transformational breakthroughs, and elevate the impact they make in the world.The Blueprint for Breakthrough - Key TakeawaysThe Power of Being Present: Brian emphasizes how being fully engaged in the moment builds trust and strengthens relationships. He shares a personal story about how his daughters taught him the importance of showing up fully in life, both personally and professionally.Focus on Being Your Best, Not the Best: Let go of comparison. Life becomes richer when you focus on being the best version of yourself. This mindset leads to personal growth, joy, and greater success in both your personal and professional life.True Giving vs Transactional Giving: Brian explains that true leadership comes from giving without expecting anything in return. When you give from the heart, it not only enriches those around you, but it also fuels your own personal growth and sense of fulfillment.Joy and Gratitude: By focusing on what we can control—our energy, attitude, and actions—we create momentum, confidence, and joy. Gratitude is essential for success in both life and business.The Importance of Being Fully PresentKey Lesson: “What you do screams so loudly, I can't hear a word you're saying.” Your actions speak louder than your words, especially when it comes to being present with the people around you.Brian shares a powerful story of how his daughters taught him the importance of being truly present in their lives, which led to richer, more fulfilling relationships and professional experiences.Key Quote: “The greatest feeling in the world is to give to someone when we serve.”Giving Without ExpectationTrue Giving vs Transactional Giving: Brian talks about how giving without expecting anything in return leads to true fulfillment. When you give because you genuinely care, it creates deeper connections and brings a sense of joy and purpose.Key Quote: "When you focus on enriching another person's experience, you can't help but enrich your own."Building a Future of Control and GrowthFocus on Controllables: When you focus on what you can control—like your energy, joy, and attitude—you become happier, more successful, and better equipped to navigate challenges in life and business. This mindset helps
In today's episode, I'm thrilled to have Dr. Peter Wishnie with us. Dr. Wishnie is a powerhouse in healthcare leadership and transformational coaching, bringing 34 years of experience as a practicing podiatrist. Now a full-time coach for healthcare practitioners, Dr. Wishnie helps professionals navigate the complexities of running successful practices while maintaining a healthy work-life balance. As a certified leadership coach, keynote speaker, and author of two highly regarded business books, he's passionate about empowering the next generation of healthcare leaders and helping them scale their businesses to new heights.Guest IntroductionDr. Peter Wishnie has spent 34 years in the healthcare industry and has transitioned from practicing podiatry to coaching other healthcare practitioners. He is a certified leadership coach, a highly sought-after keynote speaker, and the author of two business books. Dr. Wishnie's transformational coaching has had a profound impact on healthcare professionals, helping them elevate their careers and build thriving practices. His mission is to empower healthcare leaders by teaching them how to run their businesses effectively, scale with ease, and create systems for long-term success.Turn Your Business into a Sellable Asset - Key TakeawaysThe Importance of Systems: Dr. Wishnie explains that creating solid systems from day one is essential for scaling and exiting a business successfully.Leadership and Delegation: Effective leadership and delegation are key to business growth. Dr. Wishnie teaches business owners how to delegate tasks, allowing their business to flourish while creating more time for personal life and growth.Planning for the Exit: Even as a new business owner, it's crucial to plan for an exit strategy early. Building systems and tracking key performance indicators (KPIs) will increase the value of your business, making it ready for scaling or eventual sale.The Challenge of Hiring Good Staff: Dr. Wishnie shares the difficulties in hiring and retaining quality staff, especially in healthcare, and offers practical solutions for overcoming this obstacle.Adapting Systems: Systems are vital, but they must remain flexible enough to evolve and adapt to new ideas, market demands, and changes as the business grows.How Dr. Wishnie Transitioned from Practice to CoachingDr. Wishnie shares how he opened his own podiatry practice at 29, initially struggling with business management, but eventually turning it around. He talks about how he sold his practice to focus on coaching healthcare professionals full-time, pursuing his passion for leadership and transformational coaching.Planning for the ExitDr. Wishnie stresses that even as a new business owner, you should start planning for the exit. By creating systems and maintaining clean financial records from the beginning, you increase the business's value, making it attractive to potential buyers or investors when the time comes.The Power of Delegation and LeadershipDelegation is a key to business growth. Dr. Wishnie highlights that many healthcare providers take on too much, leading to burnout and confusion. He shares how effective delegation and leadership skills are essential for scaling a business and creating more time for personal and professional success.Key Quotes"Learning how to lead is going to get you more time in the end.""Systems are not written in stone. They are flexible and should evolve as the business grows.""When you run your business by the seat of your pants, it just gives you a lack of clarity and gives you anxiety."Resources MentionedDr. Wishnie's website:
"This is a re-release of one of our most popular episodes. The insights in this episode are just as relevant today as they were when it first aired—enjoy."Hey everyone, welcome to this special milestone episode of The Millionaire Maker Show – it's our 50th! Today, I'm excited to delve into some crucial insights on building and scaling your online business. We're going to uncover a common misconception: that merely posting on social media equates to effective marketing. Let's dive in and set the record straight.Posting On Social Media Is Not Marketing - Key Takeaways:VEMS Model: Explore the transformative power of the VEMS model – Vibe, Experience, Methodology, and Seeding. These pillars will revolutionize your social media presence, attracting your ideal clients with precision.Client Stories: Discover why weaving client success stories into your content is an absolute game-changer. Through the seeding method, subtly showcase your achievements and demonstrate the impact of your coaching.Iterative Marketing: Learn why an iterative marketing system is your secret weapon for consistency and effectiveness in your social media efforts. By tracking and refining your approach, you'll amplify your online presence and attract high-quality clients.Structured Sales System: Uncover the crucial importance of a structured sales system. This system is your ticket to converting social media followers into paying clients seamlessly.Common Social Media Posting Mistakes:Are you accidentally adopting an influencer persona instead of showcasing your expertise?Don't underestimate the power of sharing client success stories and the methodology behind your approach.Avoid falling into the trap of posting skills without effectively attracting high-quality clients. It's all about strategic content that resonates with your audience.Key Quotes:"Posting as an influencer may garner attention, but as an expert, your aim is to attract high-quality clients.""Consistency in social media marketing hinges on having a solid system in place – it's the backbone of your online presence.""The Unlaunch Method Workshop offers a straightforward approach to scaling your online business effectively."Resources Mentioned:Don't miss out on The Unlaunch Method Workshop – your step-by-step guide to mastering strategy, systems, and sales techniques for scaling your online business. Head over to theunlaunchmethod.com for all the details.Conclusion:As we wrap up this milestone episode, I urge you to take action on these insights. Join us at The Unlaunch Method Workshop for practical strategies to elevate your online business. And if you've found value in today's episode, I'd be truly grateful for your support through a review. Here's to your transformative success.
Today, I'm excited to have Juliet Peters on the show, a former lawyer and passionate advocate for women's leadership. We'll dive deep into the topic of burnout, exploring how it manifests, why women are especially vulnerable, and the simple practices you can incorporate into your daily life to prevent it and stay aligned with your vision for success.Guest IntroductionJuliet Peters brings a strong background in law and media, having worked in male-dominated industries. She's a fierce advocate for empowering women to lead authentically, helping them break free from societal expectations. Juliet's journey has been one of discovering her true self, moving from the traditional molds of leadership to creating her own path. She now helps others do the same, especially in the realm of business and leadership.The Burnout Fix for Women in Leadership - Key TakeawaysBurnout is Real and Common: Juliet explains that burnout impacts everyone but stresses that women, especially those in transformational coaching or online businesses, often juggle multiple roles, increasing their risk of burnout.Resentment is a Warning Sign: Feeling frustration or anger towards normal tasks, losing interest in things you once loved, and constant dissatisfaction are major red flags for burnout.Daily Practices to Prevent Burnout: Juliet shares strategies like breathing exercises, meditation, and mindfulness, which can significantly reduce stress and keep you aligned with your coaching business goals.The Importance of Stopping: When burnout starts to creep in, stopping to notice the signs and taking time to assess what needs to change is crucial for maintaining personal and professional balance.Self-Sacrifice Leads to Burnout: Many women, especially those in coaching businesses, often prioritize others' needs over their own, which accelerates burnout.The Strain of Mental Load on WomenJuliet discusses how women, particularly those in the coaching industry, often bear the mental load of managing families, clients, and businesses simultaneously, adding to burnout risk.Juggling multiple responsibilities without time for self-care is a key factor contributing to burnout in transformational coaching careers.What Burnout Looks LikeBurnout shows up as resentment, anger, anxiety, and depression. When you feel like life is running you instead of the other way around, that's a sure sign of burnout.Other signs include procrastination, losing interest in personal or business-related activities, and neglecting your own needs while meeting the needs of clients or family.Recognizing and Addressing BurnoutStep 1: Stop and Notice – Pay attention to the signs of burnout and take a moment to assess what needs to be adjusted in your coaching business or daily routine.Step 2: Take Action – Seek objective help, like calling a therapist or considering short-term solutions (such as medication) to regain balance and mental clarity.Daily Practices to Prevent BurnoutJuliet emphasizes the importance of daily breathing exercises, like the 4-7-8 method or 4-4-4-4 breathing, to reduce stress and improve mental clarity in your personal and business life.Meditation, yoga, and sound healing (e.g., binaural beats) can also be transformative tools to manage stress in high-performing coaching businesses.Juliet suggests focusing on micro moments of joy throughout the day, which can be more effective than traditional gratitude practices for maintaining balance and preventing burnout.Key Quotes“Burnout looks like resentment. If normal tasks make you feel...
In today's episode, I'm thrilled to bring on Dan Lesniak. Dan is a bestselling author, real estate broker, trainer, and Ironman athlete. He began his real estate career in 2012 and achieved over $22 million in sales during his first year. As the co-founder of HyperFast Agent, Dan has dedicated his career to helping entrepreneurs, coaches, and team leaders scale their businesses with actionable strategies and proven methods. In this episode, Dan shares his insights on niching, handling rejection, leveraging social media, and scaling your business with confidence.Guest IntroductionDan Lesniak is a trailblazer in business growth and real estate coaching. He co-founded HyperFast Agent and is renowned for scaling the Keri Shull team into one of the nation's most successful real estate teams. Dan advocates for niche marketing, relationship-building, and strategic agent attraction. With extensive experience in creating large networks and leveraging residual income models, Dan stands out as a thought leader. His commitment to empowering entrepreneurs and online coaches makes him a standout guest in today's ever-changing business landscape.Mastering Real Estate Niche Marketing - Key TakeawaysNiching down is essential for dominating a specific market and achieving transformational business growth. Narrowing your focus allows you to build trust and gain momentum.Rejection is an inevitable part of the process. Adopting a “sorter mentality” helps you find the right clients or collaborators without wasting energy on convincing the wrong ones.Social media and video content are powerful tools for scaling online coaching businesses. Repetition and consistency improve both your skills and your audience engagement.Focus on actions rather than outcomes. Staying process-driven allows you to navigate both the highs and lows of business more effectively.Humility is critical for long-term success. Staying grounded helps you make better decisions, strengthen relationships, and adapt to challenges.Dan's Strategies for Overcoming RejectionReframe rejection as a numbers game. Focus on finding the people who genuinely need your transformational coaching services.Develop a “sorter mentality” to identify ideal clients and opportunities instead of trying to convince everyone.Use the “ledge” technique to handle objections effectively by asking open-ended questions such as, “Can you tell me more about why you feel that way?”Build emotional resilience by recognizing rejection triggers and pausing to regain focus before responding.Leveraging Social Media and VideoConsistency is the foundation of building an online presence. Even if your initial videos or posts don't perform well, they refine your skills and prepare you for success.Focus on the process rather than results. Repeated efforts lead to growth, even if the payoff isn't immediate.Use social media strategically to connect with your niche audience and position yourself as an authority in transformational coaching and business scaling.Real Estate Market InsightsThe market is expected to remain stable in the near future. Entrepreneurs and agents should focus on gaining market share instead of relying on an increase in overall transaction volume.Models like EXP Realty's revenue-sharing system offer excellent opportunities to diversify income and stabilize business revenue during challenging times.Lessons from Dan's CareerHumility is essential for navigating challenges and sustaining success. Dan credits humility with helping him adapt to both opportunities and setbacks.Overconfidence during successful periods can hinder growth. Continuous learning and self-improvement are necessary to keep evolving.Success comes from persistence and...
In this episode, we explore the power of LinkedIn as a tool for building genuine business relationships and scaling your business. Special guest, Jaime Ellithorpe, shares how to combine automation with authentic human connection to grow your business. We discuss her multi-faceted marketing approach, which blends engaging content with strategic outreach, and explore the pillars of effective messaging. Jaime also reveals how to create meaningful conversations on LinkedIn and transform the platform into a consistent lead generator for business owners.Guest IntroductionJaime Ellithorpe is a business growth consultant, author, speaker, and the founder of 540 Strategies, a marketing consulting firm that provides lead generation and appointment booking services for consultants, coaches, and professional services businesses. She is widely known as "The LinkedIn Lady." With her expertise in LinkedIn outreach, email marketing, and automation, Jaime helps entrepreneurs generate leads and foster authentic relationships. Her passion lies in aligning marketing systems with mindset and intentionality, enabling business owners to grow their businesses without sacrificing their authenticity or values.Master Your LinkedIn Lead Gen - Key TakeawaysLinkedIn makes it easy to create genuine human connections, which is vital for business owners looking to grow their client base.Referrals are the fastest and most effective way to scale your business.Curating your LinkedIn network intentionally helps build a high-value audience aligned with your business goals.Authentic conversations and long-term relationships are foundational for sustainable business success.Implementing a system ensures consistency and prevents the unpredictable ups and downs in business growth.Why LinkedIn Stands OutLinkedIn fosters quality engagement that goes beyond vanity metrics like likes and impressions. Jaime describes the platform as ideal for “two-way marketing,” where meaningful interactions provide real feedback and connections. For business owners, LinkedIn's professional environment allows for direct and authentic interactions with potential clients and partners.Content Strategy for LinkedIn Jaime recommends that entrepreneurs focus on thought leadership content that educates and inspires their audience without giving away all their expertise. Balancing this with subtle invitations, such as booking a call or downloading a resource, helps move prospects further into the funnel. Jaime's messaging pillars—aligned with a coach's core values and expertise—help create content that resonates with an audience and positions the coach as a trusted authority.The Hidden Gold in ReferralsReferrals are LinkedIn's hidden treasure, offering business owners a way to bypass trust and credibility barriers. By focusing on authentic relationship-building, coaches can generate a steady stream of referrals that feel seamless and natural. This strategy often leads to higher conversion rates and a network that actively supports business growth.Daily LinkedIn Habits for Success Jaime shared actionable tips to stay consistent on LinkedIn:Define your target audience—know whether you're seeking clients, referral partners, or collaborative opportunities.Be selective about who you connect with and accept into your network.Start meaningful conversations daily to build trust and engagement with your audience.Managing Conversations Without Overwhelm Jaime and I discussed focusing on quality over quantity when managing LinkedIn conversations. Her recommended icebreaker questions include:“What inspired you to get into your industry?”“What's been your biggest challenge in your coaching journey?”Keeping initial exchanges concise and meaningful sets the stage for...
In this episode of The Lindsey Anderson Show, I'm joined by Glenn Gow, an accomplished CEO success coach and AI expert with over 25 years of experience. Glenn shares his valuable insights on how CEOs can leverage AI to boost productivity and enhance business operations. He also delves into the future of business coaching, and the CEO mindset that leaders must embrace to overcome new business challenges. This conversation is full of actionable advice for scaling your business and embracing personal growth as a leader.Guest Introduction:Glenn Gow is a Harvard MBA, CEO success coach, and AI expert with 25 years of experience as a CEO. He has spent five years as a venture capitalist and has advised major tech companies like Apple, Google, and Microsoft. Glenn is also a columnist for Forbes and has spoken at significant events, such as the Wall Street Journal AI Conference and Harvard Business School. He's passionate about helping CEOs grow, evolve, and overcome challenges in today's business world. The Future of Business Coaching - Key Takeaways:AI as a Tool for CEOs: Glenn describes AI as an intern—smart but imperfect. While AI can greatly enhance productivity, CEOs must remain mindful of its limitations and always check its work.The CEO Mindset: CEOs need to evolve from being experts in one area (like engineering) to managing multiple aspects of the business, including marketing, sales, HR, and finance. It's all about personal growth to handle these new responsibilities.Delegation is Key: CEOs must master the art of delegation to avoid burnout. Shifting from micromanaging to empowering their teams allows CEOs to focus on higher-level decisions and scale their business more effectively.AI in CEO Coaching: Although AI tools can offer useful insights, the future of CEO coaching lies in building deep, personal relationships. These connections are what drive real, meaningful change in leadership and business transformation.Coaching Insights:Mindset Shift for CEOs: Glenn emphasizes that CEOs, like athletes, need coaches to continue improving even when they're already at the top of their game. A transformational coach helps you reach even higher levels of performance.Breaking Patterns for Growth: CEOs often fall into patterns of success that no longer serve them. A coach helps them identify and break those patterns to continue moving forward with new strategies for business scaling.Developing Leadership Teams: Glenn stresses that one of a CEO's primary roles is to hire and nurture a leadership team that is stronger than themselves in specific areas of the business. This is essential to scaling the business and driving long-term success.Key Stories:A CEO's Breakthrough Moment: Glenn shares a powerful story of a CEO who raised $150M instead of $50M by shifting his mindset and approach with the board. This CEO moved from asking for permission to confidently declaring his plan, which earned the board's trust and led to massive success. A great example of how coaching and a mindset shift lead to transformational growth.The Bark vs. Forest Analogy: Glenn uses this analogy to explain how CEOs often get stuck in the details (the bark) and miss the bigger picture (the forest). A coach's external perspective helps CEOs refocus and solve the right problems, enabling them to scale their business successfully.Overcoming Common CEO Obstacles:Overwhelm: Many CEOs feel responsible for everything, which leads to overwhelm and burnout. Glenn recommends using the Objectives and Key Results (OKR) framework to help CEOs prioritize their goals and reduce stress.
In this powerful episode, I'm joined by Steve Cadigan, LinkedIn's First Chief HR Officer, best-selling author, thought leader and talent strategist. We dive into how AI can align with our organizational values like customer service, integrity, and collaboration. We explore how AI can create new roles and opportunities while emphasizing the importance of developing our unique human skills like leadership and communication. We also discuss practical strategies for building a healthier and more sustainable relationship with technology and how AI can empower senior workers, bridge generational gaps, and drive transformational change for businesses.Guest IntroductionSteve Cadigan is an incredible talent advisor, speaker, and author. As the former CHRO at LinkedIn, he played a massive role in shaping the company's culture and success. With over 25 years of HR leadership experience, Steve founded Cadigan Talent Ventures, where he works with organizations like Google, Cisco, and Manchester United. He's passionate about using AI to enhance humanity, not replace it, and he's the author of Workquake, a must-read book on the future of work and business transformation.The Human Side of AI in Business - Key TakeawaysAI should align with core values like integrity, teamwork, and service to truly support transformational growth.We'll see AI open up opportunities that focus on unique human strengths, such as leadership, communication, and empathy, especially important in online coaching businesses.Before looking outside for talent, use AI to map and uncover your team's internal skills and capabilities.AI offers a chance to rethink how technology enhances lives, relationships, and business scaling strategies.Seniors bring irreplaceable human experience and connection skills, which AI cannot replicate, creating new opportunities in the workforce.AI and Humanity: Building a Healthy RelationshipAI should serve us by making our lives more meaningful and reducing stress, not increasing it. It's an opportunity to improve relationships, both personally and professionally, and create more balanced lives. For transformational coaches and business leaders, leveraging AI effectively can mean deeper connections with clients, fostering trust, and delivering greater value.Generational Impacts of AISteve shared fascinating insights on how AI could be a game-changer for older workers. Seniors bring skills like empathy, experience, and pattern recognition that AI cannot replicate. Younger generations may shift their focus to humanities and power skills, creating a workplace where different generations thrive together. This shift can bring new perspectives and approaches to transformational coaching and online businesses.Key Quotes"We're not just cutting jobs; we're rethinking how technology can help us build more enriching relationships.""AI can't replace what makes us uniquely human—our empathy, leadership, and ability to connect.""Seniors have the human skills AI can't replicate—this could swing the pendulum in their favor.""Winning back our relationship with technology is essential for our collective well-being.""Experimentation isn't just a strategy—it's a survival skill in today's fast-evolving AI landscape."Resources MentionedSteve's website: stevecadigan.com Follow Steve on LinkedIn: https://www.linkedin.com/in/cadigan Follow Steve on TikTok: https://www.tiktok.com/@stevecadigan Get Steve's book
In this episode, I have the pleasure of interviewing Laura Wright, a coach and business consultant. Laura helps overworked and underpaid women transform into seven-figure empire builders by creating structure and reframing their business models. She firmly believes that when women hold true wealth, it changes the world. The conversation dives into Laura's journey—from running a multi-seven-figure real estate investment company to now helping women succeed in their businesses. We explore how her approach to ethical, energetic, and enjoyable sales is reshaping the way women approach business and scaling their online coaching practices.Guest Introduction: Laura Wright is a business consultant, coach, and the founder of Epic at Sales. Known as a "sales ninja," she specializes in helping women create wealth and scale their businesses. Through ethical, energetic, and enjoyable sales techniques, Laura empowers women to create their own economy and reach their highest potential. She is committed to teaching women how to authentically sell high-ticket offers and successfully build their businesses with intention and integrity.Mastering Authentic Sales - Key Takeaways:The Power of Sales: Sales is a critical skill for success, especially in online coaching. When done ethically and energetically, it can lead to significant growth and business scaling.Overcoming Limiting Beliefs: Many women undercharge and overdeliver because they haven't been taught how to sell high-ticket offers. Learning to price services appropriately is transformative for your coaching business.The Math Behind Pricing: It's crucial to calculate how many clients you can serve and what you need to charge to meet your income goals. This understanding can help scale your online coaching business more effectively.Switching from Service Provider to Business Owner: Moving from offering a service to creating scalable offers is key to building a business that can operate without constant client intake—vital for growing your online coaching.The Importance of Ethical Sales: Sales doesn't have to be coercive or uncomfortable. When done with love, energy, and authenticity, it can empower clients and lead to stronger relationships, which is especially important when scaling your coaching business.Laura's Pivotal Moment:From Disaster to Success: Laura shares her personal story of losing everything during the 2008 financial crash and how learning sales and restructuring her offers helped turn things around.A Moment of Clarity: After helping a client grow from $250K to $1.2 million, Laura realized that teaching women how to scale their online coaching businesses was her true calling.Why Women? Laura works primarily with women because they're often not taught to sell in ways that feel natural or ethical. Many women are conditioned to undercharge and undervalue their services, while traditional sales tactics are often coercive. Laura is passionate about helping women overcome these barriers and embrace their sales power, which can have ripple effects on other areas of life, including scaling their businesses.Top 3 Problems Women Face in Sales:Undercharging and Overdelivering: Women often undervalue their services, leading to burnout and limiting their income potential.Not Comfortable with High-Ticket Sales: Many women struggle with selling premium offers because they haven't been shown how to position them effectively in the market.The Lack of Capital: Women often use the money they make from sales to reinvest in their businesses, limiting growth potential. Pricing services correctly is essential to creating...
Welcome to The Lindsey Anderson Show! Today's guest is Ricky Cedillo, a top-producing real estate agent in Oregon who has mastered social media to grow his business. Ricky shares his journey from working as a correctional officer to becoming one of the top producers in his field. In this episode, we dive into how Ricky uses social media to grow his business and build relationships with clients, even during slower periods. You'll hear about his creative strategies for content creation, like funny reels, and how he uses direct messages to foster genuine connections with potential clients.Guest IntroductionRicky Cedillo is a real estate agent in Oregon with over two and a half years of experience. He's part of a high-performing team ranked among the top 10 in Oregon. Ricky is also a certified mentor, relocation specialist, and certified real estate negotiation expert. His business is built on providing exceptional service to his clients, with a strong emphasis on leveraging social media to grow his business and connect with his community.Leveraging Social Media to Dominate the Real Estate Market - Key TakeawaysSocial Media as Free Advertising: Ricky explains how social media is a fantastic, low-cost way to market, allowing him to reach a larger audience for essentially no cost.Building Relationships Over Content: It's not just about posting content, but about connecting with people. Engaging in DMs and nurturing real relationships is key to growing a business.Social Media Strategy: Focus on building relationships within your community and online groups to stay connected with your audience.Personal Touch: Ricky's business thrives because he shares content that resonates with his target audience, focusing on real, meaningful connections rather than just selling.Consistency is Key: Even during busy periods, Ricky makes time for social media interactions, ensuring his online presence stays strong.Community Building: Ricky prefers using his personal social media accounts over a business page because it allows him to engage directly with his community and create meaningful connections.Additional InsightsHandling Criticism with Kindness: Ricky shares an insightful story about how responding kindly to negative comments on his posts turned a troll into two potential clients.The Power of Comments: Ricky explains how responding to comments on your posts boosts your visibility and can lead to new business opportunities.Balancing Social Media and Real Estate: Managing social media while running a busy business can be challenging, but it's necessary for continued success.Engagement StrategyCommenting vs. Liking: Ricky emphasizes the importance of commenting on posts rather than just liking them. Commenting adds more value and keeps you visible in your audience's feed.Front and Center: Ricky compares social media engagement to being a shoe associate who stays visible, ensuring that you're the first person clients reach out to when they're ready.DMs as a Strategy: Ricky uses Instagram DMs to initiate conversations and build rapport, turning followers into potential clients.Commenting on Stories: Ricky engages with people by commenting on their Instagram Stories, asking questions that encourage conversation and boost algorithm visibility.Key Quotes“You can't beat free advertising. As a small business owner, you can't really beat that.” – Ricky Cedillo“Social media is about relationships, it's not just about the content. It's about connecting with people and having real...
In this episode, I dive into the importance of creating and maintaining a thriving business culture. My guest, Frank Smith, shares his 30+ years of experience in business and discusses how fostering a positive company culture leads to happier, more engaged employees, which ultimately contributes to greater business success. We explore how culture impacts employee engagement, company profitability, and team dynamics—especially in today's world where remote work is a big part of the equation. If you're an online coach or business owner scaling your business, this episode will help you create a culture that supports that growth.Guest Introduction: Frank Smith is a business culture expert with over 30 years of experience in industries like manufacturing, retail distribution, and professional services. He's not only run multiple businesses but has also been coaching for over a decade, receiving his coaching certification from UC Berkeley. Frank is known for his ability to shape and elevate company work environments, creating cultures where employees feel seen, heard, and valued. He combines his passion for business culture with his background in car racing, making his approach to coaching unique and effective. His methods are ideal for transformational coaching and scaling your business by cultivating an environment where your employees thrive.The ROI Of Workplace Happiness - Key Takeaways:Business Culture Requires Intentionality: Without a clear, defined approach, company culture will form on its own—and it may not align with the values you want for your business. This is especially critical when scaling your business.Balance Between Leadership and Employee Needs: Leaders must define the core aspects of the culture but also allow flexibility in areas that matter to employees. Listening to employees is important, but not every aspect of the culture can be up for debate.Remote Work Requires More Effort: Remote work presents challenges for maintaining company culture. Leaders must put in extra effort through regular check-ins and intentional communication to ensure employees feel connected and valued.Communication is Key: Whether remote or in the office, consistent and intentional communication is essential to maintaining a strong, healthy culture.Employees Should Feel Seen and Heard: Regular check-ins are essential, especially in remote settings. When employees feel valued, they are more likely to contribute positively to the business and its growth.Creating a Culture that Works:The Stopwatch Analogy: Culture may feel “good” to leadership, but the true measure is how employees experience it. It's important to survey employees at all levels to ensure the culture is truly effective and aligned with the business growth.Flexibility and Vision: Leaders must balance their vision for the company with flexibility in areas like dress code to meet employee needs. While the company's mission should guide the culture, small details can be adjusted to accommodate employees.The 16 Components of Culture: Culture is shaped by key components including purpose, vision, mission, pace, relational levels, communication style, and team interactions. These elements must be intentionally defined and nurtured as you scale your business.Navigating the Challenges of Remote Work:Remote Work Hurdles: Maintaining culture remotely requires more effort than in an office setting. Leaders must schedule regular check-ins to maintain connection and culture consistency.The Importance of Consistency: Just as you'd check in with family members if you were away, leaders need to check in with their teams regularly to foster connection
In today's episode, we dive into team connection, leadership, and actionable strategies to foster meaningful workplace relationships with Steven Van Cohen. Steven is a Wall Street Journal bestselling author, leadership consultant, and expert on creating connected cultures in businesses. He's worked with top companies like Home Depot, Salesforce, Bank of America, and Zoom to improve team well-being and boost employee engagement. He's been featured in major publications such as CNBC, Forbes, and Fast Company, and today, he's here to share strategies to strengthen workplace connections and overcome common obstacles that hinder engagement, ultimately helping you create a thriving online business.Guest IntroductionSteven Van Cohen is a leadership consultant, executive coach, and the co-author of Connectable: How Leaders Can Move Teams from Isolated to All In. With over a decade of experience, Steven has helped organizations like Home Depot, Salesforce, and Zoom create connected cultures, especially in remote or hybrid work environments. His focus is on reducing loneliness, improving employee engagement, and fostering deep, authentic relationships within teams. He's been featured in prominent outlets like CNBC, Forbes, and Fast Company and is a leading expert on workplace dynamics and leadership, skills that can be applied to any coaching or business leadership environment.The True Cost of Workplace Loneliness - Key TakeawaysLoneliness is about the absence of connection, not people: Loneliness arises when the quality of our relationships doesn't meet our needs. It's not about the number of people around us, but the depth of connection.The importance of connection in the workplace: Disconnected employees are more likely to disengage, underperform, and quit. Loneliness at work impacts productivity, engagement, and retention.Leaders play a key role in creating connection: As a business leader, it's not about matchmaking but about creating environments where meaningful relationships can thrive. Leaders should set the tone and create opportunities for connection.Small actions lead to big results: Small, intentional efforts, like team-building exercises or 10-minute check-ins, can have a significant impact on team connection and overall performance. These strategies also work for online coaching teams and businesses looking to scale.Why Loneliness in the Workplace MattersLoneliness affects more than just the individual: It impacts performance, engagement, and overall team dynamics. Disconnected employees are 7 times more likely to disengage and 5 times more likely to miss work due to stress.Statistics on loneliness: 72% of employees feel socially disconnected monthly, and 55% feel it weekly. Disconnected teams perform 56% worse than connected ones.The Leader's Role in Addressing Workplace LonelinessCreating opportunities for connection: As a business leader, your role isn't to create friendships, but to create environments where trust and connection can thrive.Small efforts matter: Simple, regular activities like icebreakers or “crush” exercises can significantly improve team morale and connection. These small steps can help build a community for your clients or business team.Complacency is the enemy: Leaders must go beyond the basics and invest time, money, and effort into long-term connection-building strategies to scale their business and team dynamics effectively.Effective Strategies for Building ConnectionWeekly "Crush" Exercise:A short, weekly activity where team members recognize and appreciate each other's contributions.Builds a culture of...
In today's episode of The Lindsey Anderson Show, I'm joined by Dylan Jahraus, an e-commerce expert and successful Etsy entrepreneur. Dylan shares her journey from working in corporate roles to scaling her own e-commerce ventures. She talks about how she built a profitable Etsy business, launched a course, and grew a thriving YouTube community. If you're an entrepreneur looking to refine your marketing and sales strategies, this episode is packed with actionable insights that will help you scale your coaching business and create a lasting impact.Guest IntroductionDylan Jahraus is a 10-year e-commerce expert specializing in Etsy, Amazon, and Shopify. She launched a profitable Etsy business that exceeded $1 million in sales and transitioned into launching her own course, The Ultimate Etsy Course, which has attracted over 3,000 students. Dylan's course generated $28 million in student revenue, and she has built a community of 91,000 people on YouTube. She also hosts the Etsy Seller Success podcast and recently launched Etsy SEO, a SaaS tool for Etsy optimization. Dylan's business journey is fueled by her personal experiences and her deep commitment to her family.Creating a Social Media Community That Converts - Key TakeawaysEndurance and Work Ethic: Dylan credits her success to resilience and the willingness to push through challenges and never quit.Learning from Tragedy: Personal hardships, including growing up with adversity, shaped her mindset and drive for success.Customer-First Approach: Dylan emphasizes the importance of focusing on the who—your customers—before deciding on a product. She built her business by addressing consistent needs like weddings, births, and deaths.Success on Etsy: Dylan's Etsy shop took two months to make its first sale, but after applying corporate e-commerce principles, she scaled to $50,000/month.Building a High-Touch Course: Dylan's Ultimate Etsy Course started as a high-ticket course with coaching and evolved into a robust model with a team of 37 people.Dylan's Key Business InsightsConsistency Over Perfection: Dylan stresses that success in business is about endurance. It's not about immediate results but about keeping at it, adapting, and pushing through the hard days.The Power of Systems: Dylan emphasizes the importance of systems to maintain consistent effort and scale effectively, something that has been key to managing her growing business.Building Relationships with Your Community: Dylan used platforms like YouTube to give away valuable content, which helped spark curiosity and grow her community.Building an Engaged YouTube CommunityDylan started by posting every day for 21 days to build momentum, but now she posts twice a week to maintain consistency.Secret to Consistency: Outsourcing tasks like video editing has helped Dylan maintain a regular posting schedule. She also receives video prompts from her editor, which helps her stay productive.Engagement Through Value: Dylan's approach to YouTube has always been to offer real value to her audience, which in turn fostered a loyal and engaged community.Mentorship and Learning from OthersThe Importance of Mentorship: Dylan credits much of her success to the mentorship she received from industry leaders like Cole Gordon and Alex and Layla Hermosi. Surrounding yourself with people who have already achieved what you want is crucial for growth.Learning from Other Industries: Dylan also emphasizes the value of learning from people in different industries. By sharing best...
In this episode of The Lindsey Anderson Show, I had the pleasure of sitting down with Nick Loise, the founder of the Sales Performance Team, to talk about the powerful connection between sales and marketing, especially for entrepreneurs looking to scale their businesses. Nick's incredible background includes roles as an author, speaker, adjunct professor, and a key contributor to GKIC and Magnetic Marketing. In this episode, we dive into direct response marketing, building sales teams, and creating systems that drive long-term success in business.Guest IntroductionNicholas Loise is a highly successful sales leader, entrepreneur, marketing and sales executive, Presidents Club winner and speaker. He is the founder of the Sales Performance Team, and he's passionate about helping businesses build high-impact sales teams that get results. He's an author and co-author of several essential books for marketers and sales professionals, including contributions to No B.S. Guide to Direct Response Marketing. Nick developed programs like Sales Mastery and played a pivotal role in shaping Magnetic Marketing. With eight years at GKIC working alongside Dan Kennedy, Nick has become a true expert in helping businesses scale through proven strategies.Building High-Impact Sales Teams - Key TakeawaysNick emphasizes that if you're serious about scaling your business, you need to hire two salespeople—not just one—to reduce risk and set your team up for success.The online coaching and consulting industry saw massive growth during the pandemic, but the influx of bad actors has created trust issues that must now be addressed.Repeatable systems and processes are essential to ensuring your salespeople thrive, even if they're not naturally great at sales.Today's buyers demand more proof and authenticity. Refresh your testimonials, focus on case studies, and make sure your messaging is aligned with modern expectations.Expanding your marketing beyond Facebook and Instagram is critical. Platforms like YouTube, TikTok, and LinkedIn offer untapped opportunities for entrepreneurs.Finding the Right SalespeopleNick shared strategies for recruiting top talent, including using platforms like LinkedIn, Indeed, and Glassdoor. He also recommended high-ticket closer recruiters like Zach Brown and Robert Posey.Look beyond traditional recruiting—great sales talent can often be found in customer service roles at restaurants, hotels, or valet services.Your job postings should work like your marketing: they must attract the right candidates and repel those who aren't a fit.Proper onboarding and clear expectations are critical for giving your sales hires the tools they need to succeed.The Pandemic's Impact on the Info SpaceThe pandemic sparked an unprecedented boom in online coaching and info products, with people turning to digital learning for new skills and career changes.Unfortunately, this growth also brought “bro marketers” and bad actors into the space, leading to increased scrutiny from payment processors like Stripe.Sales processes have lengthened as buyers are more cautious, making trust-building and authenticity more important than ever.Building Trust in Today's MarketRegularly update your testimonials and case studies to stay relevant and showcase your expertise in transformational coaching.A strong onboarding process can dramatically reduce churn and ensure your clients feel supported.Video content on platforms like YouTube and TikTok offers an authentic way to connect with your audience and build credibility.Exceptional customer service is a must. Being proactive about resolving issues can prevent chargebacks and retain clients.Expanding Marketing...
In today's episode of The Lindsey Anderson Show, I interview Tamara Thompson, CEO of Broadcast Your Authority, to uncover how entrepreneurs can leverage relationships and podcasting to grow authority and scale their businesses. Tamara has a unique background, transitioning from an award-winning filmmaker to a podcasting and content marketing expert. Having invested in over 25 companies, she specializes in micro-content strategies that drive influence and visibility. In this episode, we explore podcast growth, building guest relationships, data-driven decision-making, and creating scalable podcast networks.Guest IntroductionTamara Thompson is the CEO of Broadcast Your Authority, a company dedicated to helping brands elevate their authority through strategic video podcasting. She is the host of Broadcast Your Authority TV, a platform that garners over 50,000 unique monthly viewers and partners with SiriusXM for professional-grade production. A former award-winning filmmaker, Tamara is recognized for her storytelling prowess, viral video success, and innovative approach to leveraging podcasting for long-term business growth.Leveraging Relationships for Business Growth - Key TakeawaysGuest Selection Matters: Choose guests strategically to align with your goals, whether it's building authority, creating partnerships, or featuring client success stories.Podcasting as a Network Builder: Beyond creating episodes, podcasts are tools for fostering relationships and building collaborations that lead to long-term growth.Leverage Data: Regularly review analytics to identify what works, focusing on high-performing topics, guests, and formats to optimize your strategy.Expand with Innovation: Rotating co-hosts, multi-location recording setups, and professional studios can help diversify and scale your podcast.Collaborate for Impact: Create a collaborative environment by connecting guests, listeners, and co-hosts, fostering an engaged and valuable network.How to Build a Unique PodcastUse a rotating format or multiple co-hosts to keep your podcast engaging and appealing.Partner with professional studios to elevate the production quality and perceived authority of your show.Invite diverse guests, including influencers and clients, to create variety and value for your audience.Host meetups or ambassador-led events in new cities to extend your reach and grow your brand.Guest Quality and Show GrowthCarefully select guests who resonate with your audience and align with your business goals.Prepare guests with clear topics and questions to ensure conversations are impactful and actionable.Encourage guests to share their episodes, leveraging their networks to broaden your reach.Use your podcast as a collaboration platform, turning guests into long-term partners and advocates.Social Media and Podcast Growth StrategiesShare at least 5 Reels or Shorts weekly to drive traffic back to your podcast.Focus on YouTube engagement within the critical first 48 hours of an episode's release.Take advantage of platforms like TikTok and YouTube Shorts for frequent, high-visibility content.Monitor watch time data to refine your content length and format for optimal retention.Create social media posts with specific goals, such as boosting YouTube views or podcast downloads.The Power of Strategic ConnectionsBuild meaningful relationships through your podcast that lead to collaborations, partnerships, and growth opportunities.Facilitate connections between guests, co-hosts, and listeners to foster an engaged and collaborative ecosystem.Use events, green room chats, and...
Today, I have a very special guest: Bob Burg, co-author of the international bestseller, The Go-Giver. In this episode, we explore how a "go-giver" mindset can transform both business success and personal growth—an essential shift for business owners focused on scaling their businesses. Bob shares actionable insights on creating value-driven success in sales, influence, and authentic client relationships. We dive into the delicate balance between genuinely serving clients and meeting your own business goals to foster lasting, profitable connections.Guest IntroductionBob Burg is a bestselling author and highly regarded speaker who's known for his pioneering approach to business and transformational coaching. His book, The Go-Giver, has sold well over a million copies and been translated into more than 30 languages, inspiring entrepreneurs to adopt a “giving” mindset. Bob also founded the GoGiver Academy and created the Daily Impact newsletter, where he shares powerful strategies that blend core values with effective sales techniques.Shifting From Selling To Serving - Key TakeawaysThe Power of “Pull”: True influence is about attracting people by offering real value instead of pushing ideas.Influence vs. Manipulation: Real influence is cooperative and mutually beneficial, while manipulation is self-serving and controlling.Human Connection is Key: In a tech-heavy world, business relationships still rely on H2H (Human to Human) connection.Giving Without Attachment: Expect positive outcomes when giving value, but avoid attachment to specific results.Self-Respect as a Foundation: Respect from others often mirrors the respect you have for yourself; inner confidence strengthens client relationships.Influence and IntentInternally Motivated, Outwardly Focused: The best influencers prioritize the needs, goals, and values of others.Aligning Goals with Client Needs: I believe in framing your product or service as a solution that directly addresses client challenges—this is critical for online coaches looking to scale.Intent Matters: Influence versus manipulation all comes down to intent; focusing on genuinely improving others' lives establishes lasting trust.Overcoming Traditional Sales TacticsListen to Understand: Instead of just listening to respond, focus on deeply understanding each client's needs and motivations.Suspend Self-Interest: While we all have business goals, place them aside during client interactions to focus entirely on their success.Collaborative Objections: Treat objections as a chance to collaborate with your client, working together to resolve their concerns.Principles in Modern TimesHuman Connection Amid AI: Trust and genuine connection remain vital even as AI and automation continue to grow.Tech as a Tool, Not the End Goal: Use technology to support and enhance human relationships, not to replace them.The Enduring Value of “Know, Like, and Trust”: Building authentic relationships is essential in any business model, whether B2B, B2C, or especially in transformational coaching.Key Quotes“Great influencers attract people to themselves and then to their ideas.”“Money is simply the reward for hitting the target; the target is serving others.”“Faith is the belief that an event not yet happened is going to happen.”“It's always H2H – human to human. Technology, if used correctly, can make it easier to connect.”Resources Mentioned
Today's guest on The Millionaire Maker Show is Shawn Anthony, a networking maestro and founder of Pod Pro Max. We'll be focusing on the rise of visual podcasts, strategies for getting on podcast shows, building meaningful relationships, and leveraging AI in podcasting to enhance your business journey.Guest IntroductionShawn Anthony is The Networking Maestro, Talent Manager, founder of PodProMax and the voice behind the acclaimed "School's Over Now What?" podcast. Renowned as a master networker, he has forged invaluable alliances with the world's top coaches, influencers, and podcasters. With his remarkable ability to bring together visionaries from diverse fields, Shawn has become a highly sought-after communicator and agent.Expanding Your Network Through Podcasting - Key TakeawaysBooming Visual Podcasts: Visual podcasts are becoming a vital medium for establishing credibility and authority in the online coaching space.Maximize Your Reach: Utilize platforms like YouTube to enhance your podcast's visibility and reach a broader audience.Research Before Pitching: Know the shows you want to be on; tailor your pitch to demonstrate your understanding and the unique value you can offer.Importance of Representation: Aligning yourself with representation can open doors and enhance your credibility in the podcasting and coaching space.Relationship Management: Building and maintaining genuine relationships is crucial for success in podcasting and in scaling your business.Embrace AI as a Tool: AI can assist in editing and managing podcasts, but the authentic human connection remains irreplaceable in transformational coaching.The Trend of Visual PodcastsShawn discusses the shift towards visual podcasts as a means to build authority and engage audiences. He emphasizes how accessible podcasting has become today compared to the past.Getting on Other People's ShowsResearch: Understand the podcast's theme and audience before pitching yourself as a guest in your niche.Tailored Pitches: Highlight specific episodes where you could add value or offer insights relevant to your business.Social Engagement: Follow hosts on social media to build rapport and increase the chances of your pitch being noticed.Building RelationshipsShawn shares his experience of valuing relationships in his career and how it has led to success. He stresses the importance of integrity, follow-through, and authentic connections.The Role of AI in PodcastingAI tools can assist with editing but cannot replicate the genuine human connection that podcasts offer. Shawn highlights the unique value of hearing authentic voices over time, creating lasting impacts in your coaching practice.Key Quotes"Podcasting is the new media.""If it doesn't blow up, I can promise you, it's going to help you learn how to talk better.""Men lie, women lie, numbers don't.""Dream it, believe it, go out and get it."Resources MentionedShawn's website: Podpromax.comFollow Shawn on Instagram: https://www.instagram.com/shawnranthony Get my free bundle, The Social Media Sales Machine: sellmorewithsocial.com
Welcome to another episode of The Millionaire Maker Show. Today's focus is on Generating High-Quality Referrals Using the Upstream Model to unlock better business opportunities. Special guest, Justin Stoddart, and I dive into practical tips for keeping relationships "hot" in the context of networking and collaboration, which is essential for business success.Guest IntroductionJustin Stoddart is the founder and CEO of Pro Insight, a networking platform aimed at real estate and service professionals. He is an authority in marketing and business strategy with over 20 years of experience. Justin is also the author of the bestselling book The Upstream Model, which reveals strategies for generating high-quality referrals. Additionally, he hosts the Think Bigger Real Estate Show, where he interviews top achievers and explores strategies for scaling businesses.Generating High-Quality Referrals Using the Upstream Model - Key TakeawaysThe Upstream Model is a partnership-focused approach to business and essential for generating high-quality referrals.Relationships are a long-term game; it's essential to invest in your relationship bank accounts.Avoid traditional networking pitfalls; prioritize direct, value-driven conversations that lead to business growth.Identify professionals who have existing influence over your ideal clients and collaborate with them to generate high-quality referrals.Understanding common ground and shared interests is vital for effective networking and referrals.Keeping Relationships HotNetworking doesn't have to be a slow, drawn-out process.Engage in direct discussions about mutual interests instead of lengthy meetings and social events.Identify clients who could benefit from your network and introduce professionals who can help them.Approach networking with a spirit of reciprocity—collaborate rather than compete to enhance your referral network.Common Networking ObstaclesOvercome the antiquated notion of slow networking; embrace speed and efficiency to foster growth.Understand the true value of your client relationships and look beyond surface interactions.Utilize data to recognize opportunities within your existing client base, aiding in generating high-quality referrals.Lessons LearnedSurrounding yourself with high achievers can elevate your mindset and business opportunities.Intentionally seek out relationships that inspire growth across various aspects of life, especially in coaching and personal development.Be aware of influences that can either uplift or diminish your professional reputation.Key Quotes“I didn't have to know everyone. I just needed to know the right people.”“When you take care of people even when you're not getting paid, it opens the door to serve them and their friends more often.”“If you can surround yourself with more people who are dreamers and achievers, it will expand your possibilities.”“Choose your friends wisely; influences can elevate you or harm you.”Resources MentionedJustin's website: https://proinsight.comFollow Justin on social media: @justinstoddartGet my free bundle, The Social Media Sales Machine: sellmorewithsocial.com
In today's episode, I'm thrilled to welcome Monica Madrid, the founder of Football Is Sexy. This brand is all about empowering women through football education and stylish apparel. Monica shares her incredible journey, from working with iconic artists like Prince and Rick James to building a successful platform that connects and empowers passionate female football fans. We dive into how Monica has leveraged media appearances, including her spot on The Kelly Clarkson Show, to grow and scale her brand.Guest IntroductionMonica Madrid is the founder of Football Is Sexy, a unique brand that unites and empowers female football fans through educational content and stylish apparel. She began her career as a dancer on Soul Train, working closely with legendary artists such as Prince and Rick James. Monica has transitioned from the music and mortgage industries to launching her football-focused platform for women, earning her features on major outlets like The Kelly Clarkson Show.From Record Deals to Super Bowls - Key TakeawaysLeverage Opportunities: Monica highlights the importance of not resting on past successes. Always look ahead to new opportunities.Collaboration is Key: Through collaborating with other creators, Monica has expanded her reach and strengthened her brand community.Content Consistency: Producing consistent and valuable content is crucial for building and maintaining an engaged audience.Resilience: Monica's journey across multiple industries emphasizes perseverance and the ability to pivot when necessary.Women Empowerment: Football Is Sexy creates an inclusive space where women can feel seen and celebrated in football culture.Brand Building & CollaborationInstagram Strategy: Monica shares how she focuses on collaborating with other women passionate about football to expand her reach and engagement on Instagram.Collaboration Outreach: Actively seeks out creators by searching for female fans of specific teams and reaches out with simple, authentic messages.Mutual Benefits: Collaborating allows Monica to expand her audience while also supporting other creators in her niche, creating a win-win scenario.Challenges in Building the BrandBreaking Into a New Space: Monica discusses the challenges of entering a niche where women are often underrepresented and the difficulty of being the "new kid on the block."Staying Resilient: Despite setbacks, Monica emphasizes the importance of pushing forward and appreciating the support from collaborators and fans.Daily Habits for SuccessMorning Routine: Monica starts her day at 4:30 AM, using the early hours for productivity. This routine helps her set the tone for the day and focus on what matters.Post-It Notes: A firm believer in using post-it notes to track tasks, Monica finds great satisfaction in crossing off completed items—a key to her organization.Key Quotes"Yesterday is yesterday, and today is today. I can't hold on to that—what am I going to do today?""If you don't ask, you don't get.""Real football fans want to watch the game—sometimes, we're the only ones in our circles ready to spend $400 for a ticket.""You have to have humor and a backbone to be an entrepreneur."Resources MentionedMonica's website: www.footballissexy.com Follow Monica on Instagram:
In this episode of The Millionaire Maker Show, I interview Darryll Stinson, co-founder of Seeding Greatness. Darryll opens up about his journey from being a Division I athlete to becoming a bestselling author and TEDx speaker with over 2 million views. Together, we dive deep into the nuances of using vulnerability and storytelling to elevate speaking opportunities for scaling your business. You'll hear practical tips on how to craft impactful speeches that resonate with your audience, and strategies to leverage speaking as a powerful tool for long-term success in the online business industry.Guest Introduction:Darryll Stinson is the co-founder of Seeding Greatness, a movement of leaders restoring the planet and helping humanity to heal through their stories and transformational services.As a former Division 1 athlete, Darryll overcame multiple suicide attempts to become a multiple best-selling author, and 2xTEDx speaker with more than 2 million views. His accolades as a Top 100 athlete (2008), award winning higher ed communications professional, #9 Suicide Awareness Speaker (2023), and TEDx organizer (2022-present) attest to the impact of his work.He's coached hundreds of speakers to reach millions of people while growing themselves and their business at the same time.Leverage Speaking to Scale Your Business - Key Takeaways:The Power of Vulnerability: Sharing your personal story with the right balance of vulnerability can be a game-changer, benefiting both you and your audience.Your Story is About You, For Others, and For You: Embrace your personal story—it matters. Make sure it serves your audience and adds value, while also benefiting your own growth.Tailor Your Story to Your Audience: Share your story in a way that aligns with the specific pain points and challenges your audience faces.Subconscious Beliefs Influence Success: Understanding how past traumas and subconscious beliefs impact your behavior can unlock new levels of personal and business growth.Avoid the Courtesy Clap: Be willing to ask tough questions and reflect on the true impact of your message. Don't settle for polite applause—aim for real transformation in your audience.Storytelling and Vulnerability:Thread the Needle: Weave your personal story into your talk in a way that serves your audience without making the message solely about you.Express to Serve: Unexpressed emotions become suppressed. Share personal experiences in a way that provides actionable insights and encourages transformation in your audience.Personal Growth Through Storytelling: Sharing your story helps you grow and heal. Your pain becomes your power when it helps others overcome their challenges.Key Quotes:“Your story is about you, but it's for others. And when done right, it's also for you.”“Whatever you don't express, you suppress.”“Your test becomes your testimony, your mess becomes your ministry, and your pain becomes your power.”“I share my story in direct proportion to the pain my audience is in.”Resources Mentioned:Darryll's website: https://darryllstinson.com Follow Darryll on social platforms: @StinsonSpeaksJoin my upcoming free LIVE workshop: https://www.socialmediasalessurge.com
Welcome to this episode of The Millionaire Maker Show. I'm thrilled to introduce our guest, Rachel Pesso, a branding expert and founder of RP Creative. In this episode, we dive deep into how to build a brand that sells through visual storytelling in building connections and boosting sales for online businesses. Rachel shares her insights on overcoming common branding obstacles and making an emotional connection with your audience. We also explore actionable tips on how to infuse branding into our everyday business practices.Guest IntroductionRachel Pesso is a visual storyteller, branding expert, and founder of RP Creative. She helps boutique + luxury brands develop designs rooted in emotional connection and powerful visual storytelling to elevate their brand. With over 10 years of experience, Rachel blends high-level strategy and deep passion to design compelling online identities. Clients include Laverne Cox, Lori Harder, Jen Gottlieb, and Kelly Roach. Her expertise in visual storytelling and website design has helped numerous businesses create transformative brand experiences that drive engagement and growth.How to Build a Brand That Sells - Key TakeawaysIntention Matters: The intention behind your branding efforts directly influences how people perceive and connect with your brand.Personalization is Key: Authenticity and personalization will remain vital in branding as technology evolves.Brand Differentiation: Many struggle to distinguish their brand from competitors in a saturated market.Consistency is Key: Regularly showing up for your audience builds trust and fosters community.Know Your Audience: Understanding your ideal audience helps tailor your brand messaging and offerings effectively.Common Obstacles in BrandingDifferentiation: Many struggle to distinguish their brand from competitors in a saturated market.Balancing Personal and Professional: Finding the right mix of personal sharing without oversharing can be challenging.Understanding Brand Values: Lack of clarity on what to share and what to keep private can hinder branding effectiveness.Tips for Strengthening Your BrandPull Out Brand Concepts: Identify core values that define your brand (e.g., empowerment, ease, freedom).Intentional Content Creation: Ensure all content aligns with the feelings you want to evoke in your audience.Visual Storytelling: Use imagery that resonates with your brand values to enhance emotional connections.Daily Practice: Regularly assess whether your communications support your brand's core messages.Future of BrandingEvolving Landscape: AI is changing how branding is approached, but the need for authenticity and personalization remains.Energy Exchange: The human element in branding is irreplaceable, emphasizing the importance of direct connection and engagement.Core Values: Maintaining focus on core values will be crucial as brands navigate technological advancements.Key Quotes"If we make people feel good, they're a lot more inclined to buy from us.""Intention is everything. If we have intention behind what we create, people feel that.""Hire the experts that are doing what you already want to be doing."Resources MentionedRachel's website: rachelpesso.comConnect with Rachel on Instagram:
In this episode, I welcome a special guest, Antonia Semanskee, to share her expert insights on marketing your business on Instagram as a powerful tool for business growth. We dive deep into the importance of data-driven decisions and how they can shape a successful Instagram strategy for entrepreneurs looking to scale their businesses. We also highlight the key differences between posting as a business owner versus posting as an influencer. Guest IntroductionAntonia Semanskee is a business professor, entrepreneur, and Instagram analytics expert. She specializes in helping coaches and consultants enhance their online visibility using strategic, data-driven methods. With over 25 years of experience in startup business development, sales, marketing, & teaching, Antonia brings the best of data analysis, strategy, and practical knowledge to the art of social media marketing & PR for business results.Marketing Your Business on Instagram - Key TakeawaysContent Repurposing: Identify your high-performing posts using analytics and recreate them in different formats (e.g., carousel, reel) to maximize reach and engagement for your coaching business.Feed vs. Stories: When marketing your business on Instagram, keep your feed professional and business-focused, while Stories can be used to connect on a more personal level, helping you build authenticity with your coaching audience.Analytics First: Tracking key metrics through a spreadsheet is essential for understanding what resonates with your audience. Focus on metrics like saves, shares, comments, and profile visits to fine-tune your Instagram marketing strategy.The "Attorney Filter": Before posting personal content, run it through the "attorney filter" by asking, "Would I be comfortable if my attorney posted this?" It's a simple way to maintain professionalism and credibility as a transformational coach.Engagement in Stories: Use interactive content like “this or that” polls in Stories to engage with your audience and gain insights, a vital part of marketing your business on Instagram to potential coaching clients.Building Community: Engage daily with a core group of industry peers to build relationships and drive organic engagement on your posts. A supportive community is invaluable for marketing and scaling your coaching business on Instagram.Testing and Iteration: Experiment with different content, learn from failures, and refine your strategy. The key is to fail forward and use the data to improve your Instagram marketing efforts.Content Analysis and RepurposingWhat to Do Next: After tracking your posts' performance, identify the winners and repurpose them in new formats. For example, transform a successful infographic into a carousel post or a reel, keeping your content fresh and relevant to your Instagram marketing strategy.Tweaking: Try changing color schemes or slightly modifying headlines to appeal to different segments of your audience, allowing you to explore what works best for marketing your business on Instagram.Handling Viral ContentViral content is great for engaging your current community but doesn't always bring in new clients or convert into coaching leads.Use viral content sparingly, and manage your expectations regarding its business impact on marketing your business on Instagram.Daily Instagram EngagementBuild a core group of peers in your industry and engage with their content regularly to foster a community that supports your Instagram marketing strategy.Spend time commenting and starting conversations on their pages to cultivate authentic connections.Rotate through
In this episode, I dive into exciting insights on lead generation strategies and discuss the importance of strategic planning for online ads with special guest, Kim Barrett.Guest IntroductionToday, I'm thrilled to have Kim Barrett on the show. He is a world-renowned million dollar marketing strategist with a focus on Facebook. Kim is an International speaker and trainer, having taught marketing around the world and helping businesses grow to 6,7 and even 8 figures.Kim is the Founder and CEO of Your Social Voice, an Australian based Digital Marketing Agency established in 2015. YSV helps businesses get heard on Social Media, and most importantly build engagement, generate more leads and more sales. Scaling Your Business with Facebook Ads - Key TakeawaysThe importance of thorough planning before launching ads to ensure effectiveness.A consistent organic social media presence can positively impact ad costs.Audience trust can be built through consistent messaging across platforms.Current challenges in the ad landscape due to rising costs and competition.Interview HighlightsCompetitive Landscape: Kim discusses how small businesses can effectively compete with larger competitors by utilizing their unique voice and connection with customers.Ad Strategy: He highlights the need for thoughtful ad creation rather than quick, unplanned setups.Organic and Paid Synergy: Kim explains how maintaining an active social media presence can lower ad costs and build trust with potential customers.Future of Meta Ads: He predicts that while ad costs will continue to rise, competition from platforms like TikTok will keep options available for small business owners.Strategies for SuccessPlanning Ads: I encourage a strategic approach to ad content, focusing on clarity and relevance.Consistent Posting: Maintain regular organic posts to enhance credibility and attract audience interest.Retargeting: Use retargeting strategies for audiences who engage with ads to build authority and trust.Key Quotes“You do have to actually put your thought into it.”“If I see an ad and I go there and it's from something that I don't know, I check their profile.”“I think that having that, you know, leveraging consistent content can reduce ad costs by upwards of 30%.”Resources MentionedGet my free bundle, The Social Media Sales Machine: SellMoreWithSocial.comConnect with Kim on social media: @realKimBarrettKim's free training, The Fast Cash Ads Formula: https://go.yoursocialvoice.com.au/watch-our-training-2540
In this episode, I interview Andrew Biernat, host of the Story Builders Podcast. We dive deep into the power of storytelling in marketing and personal branding, highlighting how it helps businesses connect with their prospects and drive growth. Andrew shares incredible insights on incorporating vulnerability into your content to build deeper connections and offers strategies to balance personal storytelling with professional messaging to ensure authenticity.Guest Introduction:Andrew Biernat is a project leader at Story Builders, helping leaders turn ideas into impactful books and learning experiences. With his extensive experience in uncovering and sharing the core stories of personality-driven brands, Andrew hosts the Story Builders Podcast, where he focuses on how storytelling can foster business growth and enhance client engagement.Storytelling in Marketing and Sales - Key Takeaways:Storytelling is a powerful tool to create emotional connections with your audience, making your brand more relatable and impactful.Vulnerability in storytelling can significantly boost engagement when it resonates with your audience.Personal stories help humanize your brand and provide the right balance with business content to maintain interest.High-engagement posts featuring personal stories can draw new followers, who then benefit from your educational content.Balancing vulnerability with professional messaging is essential to maintaining your brand's integrity and trustworthiness.Storytelling in Marketing:Personal stories, especially those that highlight vulnerability, often outperform strictly business-focused content.Andrew shared a heartfelt story about his daughter's heart condition, which allowed him to build a strong emotional connection with his audience, showcasing the authenticity behind his brand.Tying personal experiences to your business message strengthens your brand's trust and credibility, making it more likely to resonate with your audience.Content Strategies for Social Media:Mixing educational content with personal stories is vital to keeping your audience engaged and growing your following.Vulnerable or personal posts can serve as gateways for new audiences, who stay for the valuable, educational content you offer consistently.Authenticity is the cornerstone of successful content—your audience needs to see themselves reflected in your stories for maximum impact.Key Quotes:“The very best way to connect with your clients or prospects is through a story because everyone can see themselves in it.”“It's more important than ever to be vulnerable in your storytelling, but make sure it's relevant to your audience.”“If all you've been doing is yammering about your business, maybe start talking about you for a bit—let them get to know you.”Resources Mentioned:Connect with Andrew on LinkedIn: https://www.linkedin.com/in/andrewjbiernat The Story Builders website: www.mystorybuilders.com Chat with someone from The Story Builders team: http://mystorybuilders.com/story Visit Lindseya.com/apply to apply for personalized coaching and sales systems.Conclusion:This conversation with Andrew Biernat underscores the transformative power of storytelling, particularly in the world of online coaching and business scaling. Vulnerability, when shared strategically, can...
In this episode of The Millionaire Maker Show, I'm joined by Whitney Uland, a celebrity life coach and course creator. Whitney is known for helping clients tap into their celebrity energy and break through the fear of being seen. Together, we discuss the power of embracing authenticity, building presence, and how celebrity energy can elevate your business and personal connections—key elements when you're scaling an online coaching business.Guest IntroductionWhitney Uland is the founder of the Self-Made Celebrity mentorship program. As a single mom and entrepreneur, she's navigated her own personal struggles and now helps others embrace their unique energy. She's gained recognition for her transformative insights into celebrity energy, which she shares widely on TikTok to help others grow their influence and create deeper connections in their business.How To Become A Self-Made Celebrity - Key TakeawaysCelebrity energy is about being fully present and authentic, not faking confidence—crucial when building an authentic online business.Anyone can learn to tap into celebrity energy—it's a skill that benefits coaches aiming to attract their ideal clients.Authenticity builds deeper, stronger connections with your audience, especially through vulnerability—key for scaling."Popping off" in business means hitting a tipping point where your audience connects deeply with your true self, leading to exponential business growth.Showing up consistently and authentically creates a magnetic presence, allowing you to scale your online coaching business naturally.Understanding Celebrity EnergyCelebrity energy is that magnetic presence that draws people in, not because of perfection, but because of realness and authenticity. Whitney explains how anyone, from public figures to coaches and entrepreneurs, can possess this energy by embracing who they truly are.Tapping Into Celebrity EnergyConfidence is secondary to being authentic—strip away the masks and show up as your true self. Your unique energy is your biggest asset in both your personal life and your online coaching business. The real magic happens when you stop filtering yourself and let your full, authentic self be seen, which is the essence of transformational coaching.Strategies to Pop Off in Your Business"Popping off" in your business happens when you deeply connect with your audience by being raw and real. People are attracted to authenticity, and when you show vulnerability, you create deeper bonds that help scale your business. Consistency in showing up authentically, even when it feels uncomfortable, is key to sustaining both growth and magnetism in a competitive online coaching market.Key Quotes"Confidence is bullshit. It's just something we put on. Celebrity energy is about removing the layers and showing up as you are.""Being authentic doesn't mean sharing everything—it's about feeling safe being seen.""Audiences are getting smarter. They can tell when you're putting on a fake persona.""When you pop off, it's not just about the numbers—it's about people loving you for who you really are."Tips for Cultivating Celebrity EnergyPractice being present in each moment—distractions pull you away from authenticity and your connection to your audience.Embrace your quirks and uniqueness—they are what make you magnetic, especially in the world of entrepreneurship.Don't hide personal struggles. Letting people see your humanity fosters trust, which is essential for scaling an online coaching business.Resources MentionedJoin my live workshop on building a high-quality social media audience and generating more high-ticket sales:
I'm thrilled to introduce today's guest, Tiffany Rosenbaum, a dynamic entrepreneur with an impressive portfolio in diverse industries. Tiffany oversees a construction company, a real estate business, and more, demonstrating her success in multiple sectors. In this episode, we'll delve into Tiffany's journey, uncover her unique approach to team building, and gain actionable advice on scaling your business and achieving transformational growth.Guest IntroductionTiffany is the founder of Rosenbaum Realty Group, where she specializes in asset management and real estate investment. She also runs a successful maintenance and construction company focusing on property maintenance and repairs. In addition, Tiffany manages a short-term and mid-term rental business and owns a gym in the fitness industry. Through her coaching firm, she provides expert guidance on building effective teams and fostering leadership. It was a pleasure to dive into her diverse business portfolio and gain valuable insights from her experiences.Building A High-Performance Team With Tiffany Rosenbaum - Key TakeawaysOvercoming Obstacles: Tiffany discusses her journey from a challenging start in 2009 to becoming a successful entrepreneur, highlighting the importance of resilience and learning from struggles in the context of business scaling.Team Building: Discover the science behind hiring the right people using tools like the DISC profile and the crucial need to align team members' values with your business goals.Mindset Matters: Learn how shifting from a micromanaging approach to empowering and delegating can drive growth in your online coaching business.Building Effective TeamsHiring Strategy:Utilize DISC profile tests to match candidates with role requirements.Understand candidates' belief systems and what motivates them.Ensure alignment with your core values and mission statement.Pitfalls to Avoid:Avoid hiring based solely on immediate needs without thorough vetting.Integrate new hires into the company culture to foster cohesion.Leadership Insight: Effective leaders focus on developing their team's potential rather than just filling positions.Key Quotes“It's all about the struggle to get us to where we need to be and who we need to be. Without that struggle, we can't develop or become who we need to become.”“You have to bring the filling back in to deal with them, to make sure they're developing and leveling up.”“No one cares until they know how much you care. And once you care about your team and they understand this company can give life to many, and it could be a roadmap to success for multiple people, then they can see the vision and then they want it as well.”Resources MentionedJoin my upcoming free LIVE workshop, The Unlaunch Method: https://www.theunlaunchmethod.com Join Tiffany's list for networking events here: https://forms.gle/M963DYjJgHszksej6Tiffany's website: https://www.tiffanymrosenbaum.com Connect with Tiffany on Instagram: https://www.instagram.com/tiffanymrosenbaum/ Follow Tiffany on TikTok: https://www.tiktok.com/@tiffanymrosenbaum Connect with Tiffany on Facebook:
In this episode, I welcome back Tish Times, sales expert and trainer, to explore the critical role of sales skills in scaling your business. We discuss actionable strategies to transform your sales approach, including a rapid-fire Q&A segment to tackle some of the most common sales challenges. Stay tuned for a special announcement about an upcoming workshop that can help you accelerate your business growth using social media.Guest Introduction:Tish Times is an experienced sales expert and trainer renowned for her genuine, client-focused sales strategies. She helps professionals develop sales techniques that resonate with their personal values, moving away from traditional, high-pressure tactics. With a diverse background in sales training programs and methodologies, Tish brings a wealth of insights to today's discussion on how authentic sales methods can drive business success.Mastering The Art Of Authentic Sales Calls - Key Takeaways:Sales Preparation: It's essential to set clear goals, understand your audience, and have a structured plan for every sales call.Authentic Selling: Discover how to align your sales approach with your authentic self, avoiding outdated, high-pressure tactics in favor of genuine connection.Warm Leads Strategy: Learn how to use live events and social media to authentically connect with potential clients and build relationships that lead to conversions.Sales Call Execution: Start every sales call by understanding why the potential client has joined the conversation, allowing you to tailor your approach to their specific needs.Sales Call Preparation:Pre-Call Routine: Tish emphasizes the importance of a structured morning routine that includes spiritual practices, reading, exercise, and a review of wealth-building goals.Personal Mindset: Prepare mentally to ensure you approach each call with confidence and clarity, which is vital for successful coaching and sales conversations.Sales Strategies Discussed:Avoiding Old-School Tactics: Move away from outdated methods like “dialing for dollars” and focus on building meaningful relationships that drive long-term growth for your coaching business.Building Connections: Utilize live events and direct engagement strategies to establish trust and credibility with potential clients, which is crucial for scaling your coaching practice.Understanding Client Needs: Every sales call should begin with understanding the client's reason for engaging with you, allowing for a more personalized and effective conversation.Key Quotes:“Sales is the engine that runs your business.” - Lindsey Anderson“There's got to be a way to get people to a place where they can have great revenue and still feel like themselves.” - Tish Times“Every call has to have a purpose, otherwise, why are we even on it?” - Tish TimesResources Mentioned:Register for the free LIVE Unlaunch Method Workshop and learn my simple social media system to make more sales: https://www.theunlaunchmethod.com Tish's free profitable follow up formula: https://www.tishtimes.com/profitable-follow-up-formulaFollow Tish on Facebook: https://www.facebook.com/CoachTishTimes Follow Tish on Instagram:
In this focused episode, we'll dive into strategies designed to help real estate professionals attract high-quality leads through social media. We'll tackle some of the challenges facing the current real estate market and explore effective ways to navigate them. How to get more real estate leads with social media: Key TakeawaysSocial media is a powerful tool for generating high-quality leads, not just in real estate, but in any online coaching or transformational service-based business.It's essential to have a structured social media strategy rather than just showing up randomly. Consistency and clarity are key to success.Social media algorithms can be your ally in targeting potential leads, even those you might reach through other channels like cold calling.Niching down and becoming known for a specific specialty in your industry will help you stand out and attract the right clients.Overcoming the fear of creating video content is crucial for building a strong online presence and establishing authority in your niche.Consistency and repetition are key to mastering social media skills, and they play a huge role in scaling your business.Posting with a business owner mindset, not just like an influencer, will attract clients who are serious about working with you.The VEMS model (Vibe, Expertise, Market knowledge, Sales process) is a versatile framework that real estate professionals, online coaches, and anyone looking to scale their business can use to build a strong, impactful brand.Social Media Strategy for Real Estate ProfessionalsVibe: Showcase your personality and brand vibe to connect with potential clients on a personal level. This applies not just to real estate professionals but to all entrepreneurs looking to create a relatable and authentic online presence.Expertise: Highlight your knowledge and skills within your niche to establish yourself as the go-to expert. Whether you're in real estate, transformational coaching, or online coaching, showcasing your expertise is essential.Market Knowledge: Share valuable insights and updates about your industry to keep your audience informed and engaged. This builds trust and positions you as an authority in your field.Sales Process: Demonstrate your unique approach to sales by sharing success stories and client testimonials. This not only builds credibility but also shows potential clients what they can expect when working with you.Common Mistakes Professionals Make on Social MediaUnderestimating the potential of social media for lead generation. Social media isn't just a platform for engagement—it's a vital tool for scaling your business and transforming your client base.Avoiding video content due to fear of looking unprofessional. In today's digital age, video content is essential for building trust and connecting with your audience.Posting like an influencer rather than focusing on business-driven content, which can lead to missed client opportunities. It's important to remember that as a business owner, your content should be aimed at driving results, not just engagement.Key Quotes"There is no better way to attract high-quality leads in the real estate industry—or in any industry—than through a strategic social media presence.""If you show up on social media with a strategy that works, it actually helps you get in front of the people you're already trying to reach.""You need 300 reps on social media to get good enough to tune in to what your message really is.""When you post on social media like a business owner, people will turn to you when they need a real estate professional, a coach, or any other expert."Resources...
In this episode of The Millionaire Maker Show, I dive deep into the significance of the September Sales Surge and how it can be a game-changer for experts, consultants and coaches looking to scale their businesses. As we prepare for this critical period for high-ticket sales, which occurs after Labor Day and before the holiday season, I share insights on why now is the perfect time to strategize and prepare.I also introduce my latest book, The Unlaunch Method, and explain how it offers a step-by-step system to make more sales through social media. During the launch week, you can download The Unlaunch Method for free. Plus, I invite you to join a masterclass on leveraging the September Sales Surge to maximize your sales.The Unlaunch Method - A Simple System For Social Media Sales - Key TakeawaysSeptember Sales Surge: A critical period for high-ticket sales, happening between Labor Day and the holiday season.Strategic Planning: The importance of having a solid plan in place before the September Sales Surge.The Unlaunch Method: A detailed system designed to help coaches increase sales using social media.The Big Three Essentials for Scaling: Focus on strategy, a repeatable system, and sales.Iterative Marketing: Continuously analyze and improve your strategies instead of starting from scratch every time.Lead Generation: Move beyond relying solely on referrals by using social media to attract high-quality leads.Social Media Strategy: Post like a business owner, not an influencer, by following the VEMS model—Vibe, Experience, Methodology, and Strategy.Invite-Only Events: A 54-minute masterclass that serves as a powerful group sales call, ideal for converting leads into clients.Consistency is Key: Daily, consistent efforts in business tasks lead to long-term success, much like a fitness routine.VEMS Model ExplainedVibe: Define your brand's personality by consistently sharing three personal elements.Experience: Use testimonials and customer success stories to build credibility.Methodology: Provide a clear, actionable plan for clients to achieve their goals.Strategy: Outline a step-by-step process to move leads from social media interaction to sales.Key Quotes"You have to make the most use out of those six weeks.""Strategies are a dime a dozen, but without a system, they're just ideas.""What you do today will be where your business is two, three, four months from now.""You want to be posting on social media like a business owner and not an influencer.""Iterative marketing is the foundation of The Unlaunch Method—analyze and iterate to avoid burnout and keep improving.""The referral game is a frustrating game to play in business. You need a system, strategy, and sales focus.""It's all about knowing what the right tasks are and doing them consistently."Resources MentionedThe Unlaunch Method book - Available for free download during launch week at TheUnlaunchMethodBook.com.September Sales Surge Workshop: A deep dive into creating an action plan for maximizing sales in September - Sign up at LindseyAnderson.liveConclusionAs we approach the September Sales Surge, it's crucial to start planning and preparing now. I invite you to join the masterclass and learn how to maximize your high-ticket sales during this pivotal...
Welcome to this special episode of The Millionaire Maker Show. I'm thrilled to have a remarkable guest today, Matt Bellmann. Matt is the innovative mind behind Passion.io, an app designed to create and build online courses and apps for online businesses.Guest IntroductionToday's guest, Matt Bellmann, is the creator of Passion.io. He is an experienced traveler, having visited over a hundred countries, and is known for his charity work, including a notable trip to Mongolia to raise funds for building shelters for kids. As an entrepreneur and software creator, Matt focuses on scalable solutions for online education, making a significant impact in the industry.How To Build a Million Dollar Business with Passion.IO Founder Matt Bellmann - Key TakeawaysGlobal Impact and Experience: Matt's extensive travels and charity work underscore the importance of making a difference and show how diverse experiences can shape entrepreneurial insights.Origin Story: Frustrated with existing online course platforms, Matt created Passion.io to address market gaps and scalability issues, leading to its success.Churn Management: Managing churn has been a significant obstacle in scaling. Matt emphasizes that reducing churn and improving revenue retention are crucial for sustainable growth.Surprising Insights: Education and mindset play a critical role in business success, often more so than additional features. Real-world interactions provide deeper understanding than surveys alone.Guest InsightsJourney to Passion.io: Matt transitioned from using platforms like Udemy to creating Passion.io due to a need for a more effective course delivery platform. The success of Passion.io is not just about creating software but also heavily investing in its development and understanding user needs.Challenges and Solutions: Managing churn and retention are critical, with strategies focusing on reducing churn and increasing revenue from existing users. Deep user research and understanding their true needs beyond surface-level feedback are essential.Key Quotes“It doesn't make any sense to build a course on the web when everyone is on their phones.”“Being an entrepreneur is like looking down the abyss and eating glass all the time.”“The biggest surprise is how important education is. Sometimes features aren't the solution; it's about shifting mindsets.”Resources MentionedPassion.io: Matt's platform for creating and scaling online courses and apps.Follow Matt on Instagram: https://www.instagram.com/passion_io Subscribe to Matt's YouTube channel: https://www.youtube.com/c/passionio milliondollarcreators.club has FREE access to real business insights from creatorsConclusionMatt Bellmann's journey underscores the importance of addressing real user needs and overcoming challenges in business scaling. His experience highlights that understanding user behavior and focusing on mindset and education can drive significant improvements. Thanks for tuning in to this episode of The Millionaire Maker Show. Stay tuned for more insights and strategies to elevate your online business.
Today I'm excited to welcome Rachel Marie Martin, known for her impactful quotes and inspiring social media presence. We'll discuss Rachel's famous quote that hit 20 million views and dive into her journey through personal challenges and how they inspired her writing.Guest IntroductionRachel Marie Martin is the writer behind the site FindingJoy.net and author of Get Your Spark Back (releasing 8/27/24), Mom Enough and The Brave Art of Motherhood. She is a founding partner in Audience Industries – a company designed to train and equip entrepreneurs in their ventures. Her articles have been translated into over 25 languages and her site reaches millions of visitors per month.Her content has been featured in The Today Show, NPR, The Huffington Post, Star Tribune, Tiny Buddha, iVillage, Stuff New Zealand, John Tesh, PopSugar, Motherly, Parents, What to Expect, Independent Journal Review, Dr. Greene, Power of Positivity, Her View From Home, and many more. She speaks worldwide encouraging others to live each day with purpose and drive.How To Build An Engaged Audience On Social Media With Rachel Marie Martin - Key TakeawaysRachel's famous quote: "Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living."The power of authentic and relatable content in connecting with your audience.The importance of consistency and community engagement in growing your social media presence.Tailoring your content to fit the specific platform and audience.Personal JourneyRachel's quote came from a difficult personal experience with her oldest son.We talk about the emotional process of dealing with life's unexpected challenges.How writing and sharing personal stories can help you find strength and resilience.Social Media StrategyRachel's approach to organic growth on Facebook through genuine audience interaction.The importance of rejecting automated content sharing to maintain authenticity.Building a brand that stands out by staying true to its core values and mission.Monetizing Social MediaHow Rachel succeeded in monetizing her Facebook page without using paid ads.The importance of investing time and effort into building and nurturing a community.Tips on responding to followers and fostering engagement.Tips for Online Business OwnersKnow and understand your audience: where they are and what they need.Embrace trial and error to find what works for your specific audience.Develop a consistent posting schedule tailored to your audience's habits and preferences.Treat your social media presence like a business with regular, reliable engagement.Key Quotes"Sometimes you have to let go of the picture of what you thought life would be like and learn to find joy in the story you're actually living.""Facebook needs an audience. They need people to come there. They're not going to make it impossible for the creators.""It's really about being consistent. You can't manage that page and be like, 'I'm just going to do this and then take three months off' and then come back and wonder why it's not growing."Resources MentionedRachel's website: https://findingjoy.net Connect with Rachel on Facebook: https://facebook.com/findingjoyblogConnect with Rachel on IG: @finding_joyJoin my upcoming free LIVE masterclass to scale your business: https://www.lindseyanderson.live ConclusionWe recapped Rachel's...
In this episode, I'm diving into the importance of asking tough questions during sales calls. We'll explore how crucial it is to have clarity and truly understand your client's current and future states. I'll also cover the gap selling technique and how effective it is for high-ticket sales. Plus, I'll emphasize why it's so important to quantify the gap and present tailored solutions.From Prospect To Client: The Art Of Selling To The Gap - Key TakeawaysAsk the Tough Questions: Don't shy away from asking your clients about their downturns or issues. Understanding these challenges is key to offering meaningful help.Follow-Up Questions: Always ask follow-up questions to ensure you have clarity and a deeper understanding of your client's situation.Current and Future State: Focus on both the current struggles and the desired future state of your client.Quantify the Gap: Calculate the gap between where the client is and where they want to be. Use specific metrics and details to make this gap clear.Present Solutions Effectively: Tailor your solutions to directly address the client's identified problems using their own words.Handling Objections: Empathize with objections and dig deeper to understand the real concerns behind them.Beliefs Around SalesLet's talk about changing those negative perceptions about salespeople. It's so important to embrace the salesperson label for business growth. I'll share some personal anecdotes about how I overcame my own aversion to sales.Gap Selling ExplainedTo effectively use gap selling, you need to understand both the current state and future state of your prospects. Use their language to prescribe solutions effectively and avoid generic pitches by tailoring the offer to their specific needs.Practical TipsAlways use a sales script to guide your conversations.Host your sales calls on the phone rather than Zoom for better engagement.Document client responses for future reference.Continuously iterate on your sales questions and techniques.Key Quotes"You will close more individuals on a sales call by asking them questions they have never been asked before.""You get to choose who you are. When you choose to be a good salesperson, everything in your business will change.""Most people end up hiding behind marketing because they're afraid of sales.""Quantify the gap as much as possible because it's going to serve you when it comes time to actually offer your services and cover that gap.""A prospect will only believe what comes out of their mouth. They will not believe anything that comes from you."Resources MentionedCheck out LindseyAnderson.live for upcoming masterclasses.My digital marketing agency is here to help scale your business if you're an expert, coach, or consultant.Don't forget to subscribe to The Millionaire Maker Show on your favorite podcast platform.ConclusionEmbrace the role of a salesperson to grow your online business. Use the art of gap selling to truly understand and address your client's needs. Implement these practical tips for more effective sales calls and always look to improve your sales approach through iteration and learning.
Today we're diving into a super important topic: preparing for the September sales surge. We'll be talking about how to overcome that summer slowdown, get ready for Q4, and leverage September to make the biggest impact on your sales.Preparing For The September Sales Surge - Key TakeawaysThe September sales surge is prime time for selling services online.It's crucial to prepare in advance for the September sales surge.Long-term planning is necessary to avoid business chaos and ensure consistent growth.Maintaining a dependable online presence throughout the summer is key.Always making an offer, even during slow periods, is essential.The Invite-Only Event is a powerful conversion strategy.Episode HighlightsIntroduction to The September Sales SurgeSeptember is critical for sales for service-based businesses.The summer slowdown affects everyone; competitors and customers seem to disappear.By September, people are ready to invest in services and routines.Long-term Planning and PreparationIt's essential to warm up your audience before September.If you wait until September to start, it's too late.Having a strategy and plan for the rest of the year is important.Mindset and Business SuccessLong-term thinking is crucial for moving out of business chaos.Businesses that plan ahead and strategize succeed more consistently.Planning the rest of the year during the summer can set you up for fall success.The Importance of Intimacy in SalesAI and competition are changing the landscape.Building trust and intimacy with prospects is key.Focus on live interactions, DMs, and relationship building.The Summer Slowdown and Revenue ChallengesDecreased sales and revenue are common in the summer.There's pressure on Q4 to make up for the summer lull.It's essential to continue making offers and engaging with your audience.Conversion Events: The Invite-Only Event StrategyAlways have a conversion event, even during the summer.The Invite-Only Event: a weekly, rinse-and-repeat masterclass.This strategy allows for iteration and improvement over time.Key Quotes"September is a sizzling hot time to sell services. The kids are back in school, people are off vacation, and they're ready to invest in themselves.""If you wait until September to get your audience warmed up and your conversion events in order, it's much too late.""Businesses that plan ahead and think long-term are the ones that avoid chaos and see consistent growth.""Intimacy will sell your services better than anything. Focus on live interactions and building relationships.""Always make an offer. Your audience needs to know exactly what you do and how you can help them."Resources MentionedVisit my website for upcoming LIVE workshops: LindseyAnderson.livePrevious episodes of The Millionaire Maker Show discussing invite-only events and other conversion strategies.ConclusionPreparing for the September sales surge is incredibly important. Adopting long-term planning and always making offers can set you up for success. Don't forget to visit LindseyAnderson.live for free workshops and further training. And remember, building intimacy and trust with your prospects is crucial in today's competitive landscape.
In this episode, I discuss the importance of consistent pitching and making offers, highlighting my Invite-Only Event strategy and the 54-minute masterclass approach. I place emphasis on the importance of improving through iteration and metrics. The Invite-Only Event - Key TakeawaysThe Invite-Only Event strategy is a game-changer for consistent client acquisition.The ideal duration for these events is 54 minutes, tested and proven effective.Intimacy and personal touch are crucial for successful sales in the current market.It's important to take a well-structured, repetitive approach to masterclasses.The Invite-Only Event StrategySales success comes from consistent offers and pitchesThe Invite-Only Event provides a structured, repeatable approachRegular execution and improvement through tracking metrics are keyFocus on personalization and intimacy to stand out in a competitive marketCommon Mistakes and SolutionsBroad Event TitlesExample: "How to Get Everything You Want in Life" vs. "How to Achieve More Than Success"Broad titles attract less qualified leadsSpecific, targeted titles attract the right audienceAttracting Non-Quality LeadsExample: "How to Reclaim Your Health Over 50, Even When Your Body Seems to Be Failing You" vs. "How to Reclaim Your Health Over 50, Even if Your Doctor Says There is Nothing You Can Do"Refine your messaging to attract high-quality prospectsKey Quotes"Sales really happen when you're making an offer and pitching consistently.""The Invite-Only Event is a masterclass that you give on rinse and repeat.""The power in the Invite-Only Event is all about intimacy.""Use a script. Use a script.""If you don't think offering a 50-minute call is a gift, you have some inner work to do."Resources MentionedPrevious podcast episodes on the One True Client Method: https://www.lindseya.com/podcast Go to LindseyA.com/coaching to apply for your Invite-Only Event mapping strategy session
Today, we're diving into the emotional cycle of business, making strategic decisions for growth and scalability, and discussing the unique challenges of being an online entrepreneur. I'll emphasize the importance of sticking to a strategy and system, and recognizing and managing emotional patterns in business. How to Prepare Your Business for the Ups & Downs Coming in the Next 3 Months - Key Takeaways:Understand the emotional cycle in business.Learn how emotional decisions impact business success.Discover why having a consistent strategy and system is crucial.Prepare your business for the fall sales peak.Recognize and break emotional patterns in your business.The Emotional Cycle of Business:Uninformed Optimism:You're excited about new strategies and programs.You focus on the benefits without recognizing the costs.Positive emotions drive massive action.Informed Pessimism:You realize the effort required to change.Positive emotions turn into pessimism.The cost of change becomes apparent.Valley of Despair:This is the lowest emotional point in the cycle.It's the stage where you're most likely to give up.Pain and emotional discomfort are at their highest.Handling the Valley of Despair:Recognize it as a temporary phase and push through.Act unbothered to maintain calm and productivity.Keep a long-term perspective and focus on consistent actions.Understand that today's efforts have ripple effects into the future.Acting Unbothered:Helps you maintain a calm and collected demeanor.Allows for better decision-making and leadership.Prevents the anxiety alarm from derailing productivity.Train your body to remain calm under stress by controlling your thoughts and reactions.The Launch Cycle:Experience the emotional highs and lows of a 10-day live launch.Get a day-by-day breakdown of the typical emotional journey during a launch.Learn the importance of maintaining momentum and showing up consistently.Discover the “hockey stick” sales pattern and how to maximize the closed cart phase.VIP Client Success:Our hands-on approach to developing and implementing marketing and sales systems.Provide access to my processes, systems, and team.Build a real, scalable, and legacy online business.Get emotional support and guidance throughout the launch cycle.Key Quotes:"Being an entrepreneur and an online business owner, it's not for the faint of heart.""You end up being emotionally driven by decisions in your business.""Having a strategy that you stick to and a system that you stick to every single day is what's going to bring those consistent sales.""Acting unbothered allows you to act cool, calm, and collected and do those things that you know need to be done.""Building a business is a long game, and maintaining a long-term perspective is crucial."Resources Mentioned:Head over to LindseyA.com for a free masterclass on preparing your business for record sales this fall.Connect with me on Instagram: https://www.instagram.com/the.lindsey.anderson Conclusion:Embrace and understand the emotional cycles in business. Recognize the importance of resilience and a long-term perspective. Adopt an unbothered attitude to maintain calm and productivity. Strategic planning...
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