Podcasts about power digital marketing

In this episode of Deep Specialization, host Corey Quinn sits down with Ned McPherson, Chief Growth Officer at Power Digital and founder of Endrock Growth and Analytics. Ned shares how he turned a side hustle into a 120-employee agency, scaled it organically through conversion rate optimization (CRO), and sold it to a private equity-backed firm in just four years. Discover the secrets to his rapid growth—zero salespeople, 100% referrals, and a laser focus on delivering results. Ned also reveals why he rolled equity into Power Digital, the power of product-market fit, and his top advice for agency owners eyeing an exit. Packed with insights on specialization, client retention, and navigating acquisitions, this episode is a must-listen for agency leaders ready to scale smart. Episode Highlights: - Scaling Through Specialization: How focusing on conversion rate optimization helped Endrock Growth scale to 120 employees before acquisition. - Winning with Data: Why analytics-driven marketing is the key to improving conversion rates and optimizing performance. - The Power of Responsiveness: How organization and quick client communication set agencies apart in competitive markets. - Strategic Acquisitions: What agency owners need to know before selling—and how to ensure cultural fit in M&A deals. - Providing Value for Free: How offering complimentary audits and insights can accelerate agency growth and client trust. Key Insights: - Use Data to Drive Growth: A strong analytics foundation helps agencies make informed decisions and improve client results. - Stay Financially Vigilant: Keeping a close eye on profitability and cash flow is essential for long-term agency success. - Client Experience Matters: Fast response times and clear organization can make or break your agency's reputation and retention. - Prepare for the Future: Whether scaling or selling, having a clear vision and strategy ensures your agency stays on the right track. The resources mentioned in this episode are: - Become the go-to authority in your perfect vertical market - Corey's 3-Month Intensive Program: http://coreyquinn.com/dsa - Check out Power Digital Marketing: https://powerdigitalmarketing.com - Check out Endrock Growth & Analytics: https://endrock.software - Connect with Ned on LinkedIn: https://www.linkedin.com/in/ned-macpherson-3029a120 - The Evolution of Agency M&A: Why Specialists Command Higher Valuations with Todd Taskey: https://www.coreyquinn.com/podcasts/the-deep-specialization-podcast/episodes/2148948977

In the digital age, what does it take for marketing firms to stay ahead? AI Knowhow host Courtney Baker explores this with highlights from an exclusive marketing roundtable featuring insights from Knownwell's Chief Product Officer, Mohan Rao, 2X CEO Dom Colasante, and Cognitive Path co-founder Geoff Livingston. Together, they tackle how AI helps agencies enhance their creativity, gain precise customer insights, and uncover new market opportunities. Later, Pete Buer catches up with Jeff Mason, CEO of Power Digital Marketing, to discuss AI-driven customer experiences and how his team leverages advanced tools to help brands scale effectively. From analyzing data for real-time insights to running AI-enabled customer service, Jeff shares his team's innovative approaches and discusses AI's role in elevating marketing precision and personalization to new heights. And don't miss our Halloween-inspired game, “Trick or Treat,” where Courtney, David, and Mohan tackle quirky AI-themed questions and compete for the top score. Tune in to learn how marketing firms are reshaping themselves with AI, and what lies ahead for the future of data-driven creativity and strategy! Visit Knownwell.com/demo for an inside look at AI solutions for marketing.

The Data Product Management In Action podcast, brought to you by Soda and executive producer Scott Hirleman, is a platform for data product management practitioners to share insights and experiences.  In Season 01, Episode 17, host Nick Zervoudis ( Head of Product at CKDelta) talks to Grace Talem (Product Manager with Power Digital Marketing). In this episode Grace shares her career journey and highlights the importance of diverse experiences in shaping a successful product manager. She discusses the value of empathy, strong relationships with engineering and data teams, and the role of curiosity in asking the right questions. Listen to Grace as she shares her plans for a career break to explore new projects!  About our host Nick Zervoudis: Nick is Head of Product at CKDelta, an AI software business within the CK Hutchison Holdings group. Nick oversees a portfolio of data products and works with sister companies to uncover new opportunities to innovate using data, analytics, and machine learning. Nick's career has revolved around data and advanced analytics from day one, having worked as an analyst, consultant, product manager, and instructor for startups, SMEs, and enterprises including PepsiCo, Sainsbury's, Lloyds Banking Group, IKEA, Capgemini Invent, BrainStation, QuantSpark, and Hg Capital. Nick is also the co-host of London's Data Product Management meetup, and speaks & writes regularly about data & AI product management. Connect with Nick on LinkedIn.   About our guest Grace Halim: Grace is a seasoned product leader with a passion for building innovative products. With over 12 years of product management experience, Grace has honed her skills in leading high-performing product teams and delivering exceptional customer experiences. From crafting engaging data products to optimizing complex enterprise systems, Grace has a proven track record of success in the product management field. Grace is currently on a career break traveling around Australia in a caravan with her young family. Having been a product leader in the last two roles she held, Grace excelled in building and scaling product teams, fostering a culture of innovation, and driving business growth. Her teams' focus on customer focus and strategic thinking have been instrumental in delivering successful products that resonate with customers and drive bottom-line results. Beyond her corporate experience, Grace is an entrepreneur at heart. As co-founder of a data platform, she demonstrated her ability to turn a vision into a paying customer. Stay up to date with Grace's adventure on LinkedIn.  All views and opinions expressed are those of the individuals and do not necessarily reflect their employers or anyone else.  Join the conversation on LinkedIn.  Apply to be a guest or nominate someone that you know.  Do you love what you're listening to? Please rate and review the podcast, and share it with fellow practitioners you know. Your support helps us reach more listeners and continue providing valuable insights!              

In this episode, Derek Gerber, Director of Growth B2B Marketing at Power Digital Marketing, joins the show to discuss the most common mistakes SaaS companies make, such as over-engineering solutions and neglecting content strategy. He goes deep into the key factor of creating high-quality content and maintaining a holistic, data-driven strategy for successful marketing campaigns. He and Dustin also cover the evolving ad landscape, the role of AI in content creation, and how to best allocate budgets across channels like Google and LinkedIn. Finally, Derek shares his thoughts on the importance of understanding company culture, brand sentiment, and setting realistic expectations for growth. If you have any questions or thoughts, you can reach out to Derek through LinkedIn. Also, check out Power's website to learn more about their work.

The Data Product Management In Action podcast, brought to you by Soda and executive producer Scott Hirleman, is a platform for data product management practitioners to share insights and experiences. In Season 01, Episode 10, host Michael Toland (Product Management Coach and Consultant with Pathfinder Product) talks to Tarek Elqoulaq (Product Manager with Power Digital Marketing). Tarek shares his unconventional journey into data product management, despite not having a background in data or engineering. With experience in product growth and SEO consulting for companies like Audible, Spotify, and Dropbox, Tarek offers a unique perspective on shifting into data platform product management. He and Michael delve into the resources that helped him bridge the knowledge gap, emphasizing the value of hands-on learning. Tarek also discusses the importance of building cross-functional relationships and understanding the architecture and design of the systems you work with. This mindset shift enables tailoring solutions that add value across the organization, highlighting the significance of prioritization and alignment with broader business goals. About our host Michael Toland: Michael is a Product Management Coach and Consultant with Pathfinder Product, a Test Double Operation. Since 2016, Michael has worked on large-scale system modernizations and migration initiatives at Verizon. Outside his professional career, Michael serves as the Treasurer for the New Leaders Council, mentors with Venture for America, sings with the Columbus Symphony, and writes satire for his blog Dignified Product. He is excited to discuss data product management with the podcast audience. Connect with Michael on LinkedIn. About our guest Tarek Elqoulaq: Tarek is a product manager specializing in data platforms, with a passion for building systems that drive high-revenue data products. He previously worked in product growth and consulting, collaborating closely with SEO and product teams at companies like Audible, Spotify, and Dropbox, among others. Connect with Tarek on LinkedIn. All views and opinions expressed are those of the individuals and do not necessarily reflect their employers or anyone else. Join the conversation on LinkedIn. Apply to be a guest or nominate someone that you know. Do you love what you're listening to? Please rate and review the podcast, and share it with fellow practitioners you know. Your support helps us reach more listeners and continue providing valuable insights!

In this episode of The Digital Executive, host Brian Thomas welcomes Nick Slettengren, a digital marketer turned crypto entrepreneur. Nick, co-founder of Power Digital Marketing, shares his journey from establishing a successful digital agency to diving into the cryptocurrency sector. After exiting Power Digital twice, Nick leveraged his passion for disruptive technologies and extensive experience to become a crypto investor and miner.Nick discusses the challenges and opportunities that led him to start a crypto accounting firm in San Diego, specializing in crypto tax savings. He highlights the complexity of crypto taxes and the common misconceptions people have, such as the false belief in cryptocurrency anonymity and the underestimation of the IRS's knowledge of crypto holdings.Delving into emerging trends, Nick emphasizes the importance of regulatory frameworks and their impact on the future of crypto. He also sheds light on innovative concepts like the tokenization of real-world assets, which could revolutionize ownership and investment in sectors like real estate and art.Tune in to gain insights from Nick Slettengren's fascinating transition from digital marketing to the forefront of crypto accounting, and discover the evolving landscape of cryptocurrency and its implications for entrepreneurs and investors.

Cognism's VP of Marketing, Liam Bartholomew chats to Ben Dutter, Chief Strategy Officer at Power Digital Marketing about one simple thing you can to do improve LTV, how to avoid the biggest mistakes Ben observes from agency life and much, much more.

Ben sat down with us to chat about how marketers can team up with P&L-minded peers to better optimize their marketing efforts, and so much more.

Join Abby Martinez in a dynamic conversation with Dani Powell, VP of Performance Marketing at Power Digital Marketing. Dani shares her unique journey from the television industry to becoming a leader in digital marketing. They delve into the challenges of measuring marketing success, the importance of adaptability, and the game-changing nova Intelligence tool. Discover how Dani's team creatively tackled challenges during the tumultuous times of 2020, showcasing the resilience needed in the fast-evolving world of digital marketing.

Unlocking Celebrity Power: Boost Your Local Business & Side Hustle   In the latest episode of the Dark Horse Entrepreneur Podcast, we delve deep into the transformative world of celebrity endorsements. This powerful marketing strategy is not just for global brands but can be a game-changer for local businesses and aspiring parentpreneurs.   The Power of Celebrity Endorsements Celebrity endorsements have long been a staple in the marketing world. Their impact on brand growth, recognition, and trust is undeniable. By associating with well-known personalities, businesses can tap into their fan base, gaining instant credibility and attention.   How Local Businesses Can Secure Celebrity Endorsements But how does a local business jump on this bandwagon? The key is to start local. Before aiming for Hollywood's A-listers, consider collaborating with local influencers or personalities. Crafting the perfect pitch and considering your budget are also crucial steps in this journey.   Risks & Rewards of Celebrity Collaborations Like all marketing strategies, celebrity endorsements come with their set of challenges. It's essential to weigh the risks and rewards, from managing the influx of attention to ensuring the collaboration feels genuine and resonates with the audience.   Parentpreneurs: Offering Celebrity Endorsement Services For the parentpreneurs out there, this episode offers a unique perspective. Learn how you can spot opportunities in the celebrity endorsement arena, build a network, and offer these services to local businesses. It's a side hustle opportunity that's both lucrative and exciting.   In conclusion, whether you're a business owner looking to boost your brand or a parentpreneur seeking the next big side hustle opportunity, this episode is packed with insights, tips, and actionable strategies. Dive in and discover the star-studded potential of celebrity endorsements. https://DarkHorseSchooling.com/audit

Welcome back to our Q+A Panel bonus series where we'll dive in to specific topics with experts in a bite-sized, "crash course" format. Next up: Public Relations! Meet our Public Relations Q+A Panel guests: Erin Murphy is a Public Relations Account Manager at PRESS PR + Marketing in Tampa, FL, garnering more than $7 million in ad-value equivalency and nearly 1 billion earned media impressions in the past year, earning national coverage in outlets like PEOPLE, Forbes, CNN Business, FOX Digital, TODAY, USA Today and Yahoo! News. She manages a portfolio of 10 clients and supports new business for PRESS. Connect with Erin: LinkedIn | Instagram Follow along with PRESS PR + Marketing: Instagram | pressmarketing.com Christine Göös is the Senior Director of Marketing for Billion Dollar Boy and Podcast Host at House of Content, with past experience as Brand & Communications Director at Power Digital Marketing, overseeing PR and awards strategy and external communications to secure the #1 share-of-voice position for the agency with 45+ pieces of coverage in the first five months, including coverage in outlets like Digiday, The Drum, MarketingBrew, Glossy, and Campaign. Connect with Christine: LinkedIn | TikTok | Instagram Check out the House of Content podcast Listen in for a behind the scenes look into Erin and Christine's recent successful PR campaigns, what typical lead times look like for placements in different publications and the difference between proactive and reactive PR, how to prep for holiday pitching (gift guides, etc.), where to keep up and connect with journalists, and their best tips for marketing professionals tasked with PR efforts. ____ Additional MHH episodes mentioned: BONUS! Open for Hire: Chelsea Johnson (prev. Anheuser-Busch, Dose & Co, Red Bull) Media Relations 101 | Jacob Duarte of McDonald's ____ Say hi! DM us on Instagram and let us know which bonus episodes you're excited for - we can't wait to hear from you!  Please also consider rating the show and leaving a review, as that helps us tremendously as we move forward in this Marketing Happy Hour journey and create more content for all of you. Download the Dream Career Game Plan! Check out our website! Join our email list! Connect with Co-Host Erica: LinkedIn | Instagram Connect with Co-Host Cassie: LinkedIn | Instagram Follow MHH: LinkedIn | Instagram | Twitter Subscribe to our LinkedIn newsletter, Marketing Happy Hour Weekly --- Support this podcast: https://podcasters.spotify.com/pod/show/marketinghappyhour/support

En este episodio, Marcamos Diferencias con Víctor Rodado, experto en eCommerce y Marketing Digital. Ha creado y vendido diferentes empresas como futmi.com, Upplication o Miniplanta. Es también co-fundador de la marca Minimalism, Profesor Principal de The Power Digital Marketing y, recientemente, ha comenzado uno de los podcast más prometedores sobre negocios en español: Hack(io) Podcast. Puedes encontrarnos en nuestras RRSS: - Instagram: https://www.instagram.com/marcandodiferencias_/ - TikTok: https://www.tiktok.com/@marcando.diferencias - Spotify: https://open.spotify.com/show/5SYDOon6d53z04VBAdTq4p?si=3b4d5e22b29642bf - Spotify Hack(io) Podcast: https://open.spotify.com/show/7s2qwYzst4fbtwEiWoMkVX?si=a9212b0174e242f3 - LinkedIn: https://www.linkedin.com/company/marcando-diferencias-podcast/ También puedes seguirnos a nosotros: - Víctor Rodado: https://www.linkedin.com/in/victorrodadofrutos/ - Diego Salete: https://www.linkedin.com/in/diego-salete-918ba313b/ - Álvaro Ruvira: https://www.linkedin.com/in/alvaro-ruvira/ #podcast #emprendimiento #victorrodado #marcadigital #empresas #desarrollopersonal #marcandodiferencias #ecommerce

Hosts Denise Dente and Jessica Quick of Buzz Beaute are joined this week by Megan Rupp, the Director of Beauty at Power Digital Marketing. Megan discusses how she works with the beauty industry's leading brands to build unique brand identity that can take them to their next stage of growth. Instagram: https://www.instagram.com/beautybizshow/See omnystudio.com/listener for privacy information.

Grayson Lafrenz is the Founder and CEO of Power Digital Marketing, a marketing company that helps empower brands to attract new customers and increase customer lifetime value. Having successfully brokered private equity deals, Grayson has received numerous recognitions, including the San Diego Union Tribune 2020 Leadership Award, and was a CEO of The Year Award Finalist. He is an active member of the Entrepreneur Organization (EO) and Young Presidents' Organization.  In this episode… What is the most strategic process an entrepreneur can follow when considering a merger or acquisition? More importantly: how can this method ensure everyone wins? In this episode of the Second Bite Podcast, Todd Taskey interviews Grayson Lafrenz, the Founder and CEO of Power Digital Marketing, to learn all about the opportunities and pitfalls of private equity firms, mergers, and acquisitions. Grayson explains the value of employee satisfaction, common motivations between companies, and creating win-win situations for all parties involved.

With over 10 years of experience in finance, private equity, and venture capital, including at Goldman Sachs and Bac of California, Pierre Le Veaux is currently the Head of the Venture Capital and Private Equity Partnerships Division at Power Digital Marketing. Through Power Digital Marketing's Nova, a machine learning tech platform, Pierre facilitates more informed, data driven, and efficient capital allocation decisions. Pierre is also a General Partner of Seed at the Table, an Equity Crowdfunding Portal dedicated to helping diverse entrepreneurs raise capital.    Listen in as top executive coach Lacey Leone McLaughlin and her clients tell the stories and learnings they wish they had known then.   Music courtesy of @blkmktmusic

John Taumoepeau is the Chief Operating Officer at Power Digital Marketing. Before that, he had been an executive vice president for Xerox, and even before that he was John is dedicated to helping others become more familiar with using their past experiences as stepping stones for their future self. In this interview, we tackle how to use your athletic experience to help you succeed in the business world. What we discussed: How to repurpose your athletic experience in your resume How to ask questions when networking Finding the common ground to help lead a conversation Using adversity to help you in the corporate world Mental toughness is gained in sport...and you can use it outside of your sport Time management skills learned in College & in Pro sports John's leadership insights Connect w/John: https://www.linkedin.com/in/johntaumoepeau/ (LinkedIn) https://www.facebook.com/john.taumoepeau (Facebook) Let's connect: https://open.acast.com/shows/5e759e3195fa07a414c9afe8/episodes/60ed28a18c0c31001917b838/www.yourultimateplaybook.com (My book (The Ultimate Playbook for High Achievement) ) https://www.linkedin.com/in/alex-molden-9693431b/ (LinkedIn) https://www.instagram.com/alexmolden/ (IG) https://www.facebook.com/alex.molden1/ (Facebook) https://open.acast.com/shows/5e759e3195fa07a414c9afe8/episodes/www.alexmoldenspeaks.com (website) https://thehaacademy.com/get-full-access (High Achievers Academy) *Get you a https://www.uv-brite.com/ (UV Brite water bottle)!! Use coupon code Sharkeffect15 for 15% off!! **Get stronger w/https://frogfuel.com/ (Frog Fuel)!! Use coupon code Sharkeffect20 for 20% off of your 1st order! See acast.com/privacy for privacy and opt-out information.

CFOTL: Tell us about Power Digital Marketing. What does it do and what are its offerings today? Rosen: Well, I've been with the company for just under a year. I'm 35 years into my career, and I think that this is the most exciting assignment that I've had. Power Digital Marketing is a tech-enabled marketing services business. Our propriety technology is called Nova. It's at the core of everything that we do both internally and in how we engage with our clients. Essentially, we provide performance marketing services to leading e-commerce brands. This is everything from technical services like search engine optimization and conversion rate optimization to full-performance creative services. We do Amazon services. We do all social services. We do Facebook and Instagram, and we do influencers—really, the whole range. One of the things that's unique about us is that Nova enables us to take one of our clients or prospective clients—take all of their first party data—and run it through Nova, which analyzes everything by channel. It finds gaps and shows us where the performance could be better and where the performance is already good. We then use our strategies to review all of this, and we put a road map together, which we call our Nova Blueprint. We create a marketing strategy and a forecast that we can then implement with our expertise to bring additional sales to our clients. Nova also provides real-time dashboards and other data that our clients can monitor. What I really like about this company and why I joined the team is that it has a great mission and a really strong culture. Read More   The founder and CEO, Grayson Lafrenz, is still very active in the company. He's a really smart guy and just really good at building strong, motivated, and loyal team members. I first met him on the phone, and I immediately knew that I wanted to work at this company. I felt very aligned with his vision. I've felt very aligned with the rest of the executive team. The mission is very simple: To be the most valued and respected digital marketing firm. In order to achieve this, Grayson created eight rules that everyone should live by. I'm not going to go over all of them, but it's things like integrity, loyalty, and trust, above all. Challenge yourself. Don't wait to be challenged. Embrace change. Always innovate. And, above all, have fun — don't take yourself too seriously. These are things that really resonated with me. I think that these are things that drive us to be the best at our jobs. The company's doing really well, and I think that this is a good reason why. I'm also again working with a PE firm, which I love. The company was bought in 2019. Our majority ownership is now with this PE firm in Chicago. Believe it or not, this was something that really astounded me. Throughout COVID, we bolted on two acquisitions. Prior to COVID, they had had another acquisition. So, in the 2 years or so that we've been involved with the PE firm, we've had three acquisitions and the company's grown fourfold. We've gone from a pre-COVID 110 or so employees to about 450 employees now. We're just growing really strong, and everything is really going in the right direction for us.

Power Digital Marketing is a data-driven marketing agency that uses Nova, the company's very own machine learning platform capable of analyzing business growth opportunities, and tracking consistent progress for its clients. Founder Grayson Lafrenz, and Pierre Le Veaux II, Vice President of Private Equity & Venture Capital Partnerships, gave us an insider's perspective into the use cases and success of Nova.  Grayson is a successful entrepreneur, and founded 11 companies before starting Power Digital. He began to delve into digital marketing, and noticed the common problem of fluff and idealistic concepts that would not bring tangible results. He began to focus on all aspects of performance marketing, like traffic, conversion, lifetime value, and how to best present a product to online consumers. This inspiration eventually led to the creation of Nova, which was a system created to find startups with potential to grow and identify what factors would help them become successful, and to create a positive feedback loop to help the AI become smarter. Pierre came from a banking background, having worked at Goldman Sachs for 10 years. His expertise in the finance industry became instrumental in expanding Nova's realm beyond startups into private equity and venture capital firms. He became a key communicator of the value proposition of digital marketing to the investment community. Although marketing is seen as an unnecessary expense from their perspective, he was able to convince many firms that it is actually a revenue driver, and that using Nova would help growth diligence from a data-driven way to find potential portfolio companies.  As Power Digital continues to grow, its Nova AI platform helps over 400 clients, and the forecasting of results becomes smarter as more data is added to the system. Although it can be used as a self-service tool, many PE/VC firms also appreciate the insights that human SEO experts are able to provide, and overall benefit from using the software. Nova is the core of Power Digital, and is responsible for the company's compounding annual growth rate, accurate analysis of revenue and expenses, and custom matches teams to clients. Nova's intelligence continues to grow as it recommends marketing strategies that are more profitable for its clients.  Listen in to hear more about the impact of Nova and how it is changing the digital marketing scene and investment landscape for organizations ranging from startups to private equity firms.   Grayson and Pierre's Favorite Tacos: Casa Sanchez in Long Beach El Pescador in La Jolla   Connect with Grayson and Pierre on LinkedIn: Grayson & Pierre   Keep up with Nova & Power Digital Here: Website LinkedIn   Thanks to our partners at Cox Business for their support in enabling us to grow the San Diego ecosystem.

Melissa Lopez is CEO of Onyx Offsites and Trainings, an experimental education company that provides custom-retreats, executive training, team building and wellness initiatives for organizations all over the world.  Originally from Phoenix, Ariz., Melissa came to San Diego for college, studying at the University of San Diego. After she graduated, she decided to stay in town to accept an advertising and marketing position. As her marketing skills grew, Melissa was able to observe the transition of in-person marketing to interactive advertising, largely due to the introduction of the internet. Melissa began to gain steady influence at Castle Advertising, a former advertising agency, and then consistently moved on to other companies, helping build each organization's digital marketing division.  Eventually, she co-founded Katana Media with current Analytics Ventures Managing Partner Andreas Roell (acquired by BVAccel, another San Diego company). While running her own company, Melissa was also offered a board position in Entrepreneurs' Organization, where she learned the importance of having a lifelong learner mindset, even as a CEO. She continued to grow as an entrepreneur, and after Katana was acquired, she built another company called DataQ that offered e-commerce tools to analyze first-party data and insights. DataQ was eventually acquired by another San Diego company, Power Digital Marketing. After selling DataQ, Melissa joined Onyx in early 2020, a month before the pandemic hit, and immediately had to make hard decisions to survive. Melissa focused on downsizing and finding a new way for Onyx to provide its services. Everything was originally done in an in-person group gathering.However, the inability to gather in groups forced her to look for a new virtual solution. Her and her team began to focus on making activities as interactive as possible, such as sending materials for wine tasting, or having virtual game shows. The pandemic forced a new productization that was predominantly virtual, which succeeded despite the initial setbacks.  Onyx had a huge breakthrough with many companies, as the pandemic made organizations focus on how to connect teams through technology now more than ever. Listen in to hear about Melissa's transformative experience in San Diego's entrepreneurship ecosystem and how Onyx plans to expand.   Melissa Lopez Favorite Tacos: Lucha Libre in Mission Hills   Connect with Melissa:  Linkedin   Keep up with Onyx Offsites and Trainings Website Facebook Twitter Instagram LinkedIn YouTube   Thanks to our partners at Cox Business for their support in enabling us to grow the San Diego ecosystem.

Your Business Is A Journey. Invest In Yourself Today.Being an entrepreneur is a life of learning, implementing, and iterating. All it would take is a new idea, a strategy, a Shopify app, or a marketing platform to be the next thing you need to improve efficiencies, drive more revenue, and build lifetime customer loyalty for your Shopify brand.In today’s episode, my guest is Grayson Lafrenz the Founder & CEO of Power Digital Marketing. They are a digital marketing agency that helps brands scale and increase their lifetime value.This is a great conversation with tons of timely learnings. Make sure to listen through to the end to get access to an incredible and exclusive listener-only bonus…What You Will Learn TodayWhy channel expertise could become your superpower of growth and retention.Importance of understanding the metrics, trends, and challenges of your industry.Benefits of developing clear core values to help you and your team have a true north with decision making.Importance of first-party data and how a Nova Audit and DataQ are helping brands make their data actionable.Links And Resources MentionedPower Digital MarketingPower Digital Case StudiesPower Digital Nova AuditDataQDataQ Shopify App - 1-year free trial with "fastlane" coupon - Thanks Grayson!Thank You For ListeningI really appreciate your choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.I would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on iTunes. They’re extremely helpful when it comes to reaching our entrepreneurial audience, and I read each and every one personally!Growth Mindset?Listen to the eCommerce Fastlane Podcast on Apple Podcasts, Spotify, Stitcher, or Google Play. Subscribe to the show and get notifications when new episodes are released.Episode Sponsor: SMSBUMPToday’s episode is brought to you by SMSBump, an incredible Shopify App to boost customer retention and revenue on autopilot.Yotpo SMSBump is the leading SMS marketing solution for eCommerce brands looking to build a top revenue channel. SMSBump helps you recover carts, launch targeted campaigns and engage in truly conversational commerce. SMSBump is a part of Yotpo’s eCommerce marketing platform, helping forward-thinking brands accelerate direct-to-consumer growth.Join over 90,000 businesses that use SMSBump to build meaningful relationships with their customers and sell online.Download for FREE and set up in less than 5 minutes. This is the only text marketing app you would ever need. And now as an eCommerce Fastlane listener, you get a 1-month free trial on their paid plans. See acast.com/privacy for privacy and opt-out information.

Matthias Metternich, Cofounder and CEO of Art of Sport, joins Grayson Lafrenz, CEO of Power Digital Marketing, to discuss a multi-faceted and omni-channel approach to business growth. Matthias is an accomplished entrepreneur and has a unique history that has prepared him exceedingly well for the business world. Tune in to listen to his perspective on building Art of Sport from the ground up with partners like Kobe Bryant, Brian Lee, and James Harden through a balancing act of D2C, brick and mortar, and grass-roots efforts to make the “Nike of skincare” come to life.

The conversation I'm featuring on today's episode of #BestofTIA is with Grayson Lafrenz, Founder and CEO at Power Digital Marketing, about agency growth and what prevents it.   We talked about:   The 5 pitfalls that hinder your growth…   And 5 ways to grow your business   How much of your time should be spent on RGAs   How fast star talent will pay for themselves   The 4 pillars of diversifying deal flow   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

On today's episode of Owners' Equity, we have a conversation with Grayson Lafrenz, founder and CEO of Power Digital Marketing. Here's where you can find more of Illumination Wealth: ◉ Our blog updated daily: http://illuminationwealth.com/blog/ ◓ LinkedIn: https://www.linkedin.com/in/mattrinkey/ ◑ Twitter: https://twitter.com/mattrinkey ◒ Facebook: https://www.facebook.com/illumination... ◉ YouTube: https://www.youtube.com/channel/UCJeW... Here is where you can find more of Grayson Lafrenz and Power Digital Marketing: ◉ Power Digital Marketing: https://powerdigitalmarketing.com/com...

As a small, recently founded agency, committing to a growth strategy can be intimidating, to say the least.   More than likely, you're going to overanalyze instead of choosing a strategy and executing on it.   Recently on The Innovative Agency, I interviewed Grayson Lafrenz, Founder and CEO at Power Digital Marketing, about agency growth and what prevents it.   What we talked about:   - The 5 pitfalls that hinder your growth...   - And 5 ways to grow your business   - How much of your time should be spent on RGAs   - How fast star talent will pay for themselves   - The 4 pillars of diversifying deal flow   To hear more from Innovative Agency owners, listen to The Innovative Agency podcast on Apple Podcasts, Spotify, or on our website.

Grayson Lafrenz is CEO of Power Digital Marketing, a Tech-enabled Digital Marketing Agency. Mr. Lafrenz specializes in executive management, internet marketing, employee empowerment and sales leadership with decades of experience scaling revenue & profit for industry leading organizations.

What's Up Creative Hustlers! Steven & Melissa attend SoCal Marketing Club event with Alan and record their final episode! Don't miss it! [00:00] What's up Creative Hustlers! [00:38] live from SoCal Marketing Club event! [1:20] Fifteen months of cross country road trips. [1:49] Big Announcement: We're Pivoting! [2:54] Steven & Melissa own a consultancy: Latin & Code. [3:48] It's time for us to pivot more. [4:30] We wanted to talk with others who were traveling, being creative and keeping it organized. [5:03] We're at the end of our digital nomad journey, and the end of our Creative Hustler journey. [5:56] It's time to focus on our Latin & Code brand - the value we bring. [6:20] We've interviewed Chip Conley, head of Global Marketing at Airbnb to Grammy Award Winning Jazz musician Peter Cincotti. Amazing interviews from around the world. [06:55] Melissa still loves FollowUpThen! [7:30] Amazing guests like Mike Jones and Andrew Easton from Droodle Books. [7:58] We're taking the knowledge and making it more powerful the second time around. [8:23] We promise, it won't be dry! Steven & Melissa can't be dry! [9:37] We're back with our next guest, Bill Wilkinson from Power Digital Marketing. [10:36] Bill's elevator pitch for Power Digital Marketing and how he was the first employee. [12:43] What is a technical SEO? [14:30] There are so many other foundational elements that relate to other marketing. [15:16] SEO is the foundation of any digital marketing channel. Hands down. [16:59] There's a lot of transparency at Power Digital Marketing - it's all over the HQ. [17:43] How can you start SEO effectively and efficiently when you are just starting? [18:51] What's next for SEO? [19:44] What is schema in SEO terms? [22:33] Bill's family holiday traditions. [23:58] We're back with John Bertino and Jeffrey Sitcov, founder of Doors of Change, and the charity SCMC is helping tonight [24:47] What Doors of Change does! [25:58] What Doors of Change brings to the homeless youth in San Diego. [26:35] Award-winning music & art program called Taking Music & Arts to the Streets, and it's incentivized. [26:55] 330 youths have earned an instrument or art supplies. [27:48] Come visit DoorsofChange.org and see what they do! [28:30] The benefits of the arts and what these youths get from coming into Doors of Change. [29:50] We have to help ourselves here first, and then we can grow to other cities. [30:50] Once we have two more locations in CA, we will start going out and teaching other cities. [32:07] Coming full circle with John Bertino - first to the last episode! [32:52] Steven & Melissa are moving to New Jersey! [33:33] Don't forget The Agency Guy! [34:00] If you're in the northeast, and you need a coworking space, check out 1776! [34:50] It all started with Alan and John. [35:09] We have had an awesome journey on this podcast. [35:35] We're going to have someone count how many times John Bertino's name is mention on the podcast because he values relationships and connections. [36:33] If you are new to a business, focus on building old school relationships. [37:25] SoCal Marketing Club had over 110 people at this event tonight. [38:00] Science behind relationships and a book called Influence. [38:45] Shortcuts: Authority, Liking, and Social Proof. [39:40] People work with people they like [39:50] What's next for SoCal Marketing Club! [41:00] From all of us, it's been a pleasure. It's not goodbye, but see you soon! [41:28] Parting words from everyone! [42:12] Peace Out, Creative Hustlers [42:27] Melissa's Last Moment of Hustle   Mentions SoCal Marketing Club: https://socalmarketingclub.com/ The Agency Guy: https://www.theagencyguy.com/ Latin & Code: https://latinandcode.com/ Power Digital: https://powerdigitalmarketing.com/ Power Digital / EmPower Digital Marketing: https://powerdigitalmarketing.com/empower-digital/ Doors of Change Non-Profit: https://doorsofchange.org/

In today’s episode, you will learn from one of the industry’s top performers on how to build a business from the ground up in a smart and sustainable way. Grayson shares the unexpected path that led him into the business, how he found his niche and the winning strategies that helped his business become one of the fastest growing businesses in San Diego.  Grayson Lafrenz is the CEO of Power Digital Marketing, an online internet marketing agency that helps businesses scale and drive revenue through digital marketing.  Over the past 5 years, he has grown the company from a team of three to a team of 60 plus.  Power Digital has been named San Diego’s Healthiest Company, Fastest Growing, and mentioned on the Inc 500 Companies & Best Places to Work. On this episode of The Online Marketing Strategies Show, Grayson walks us through his entrepreneurial journey and shares how he's been able to rapidly grow his company. He’s barely 30 years old, and has built a business that is now nearing $20 million in revenue!  p.s. Please subscribe over on iTunes. It really does help this podcast to grow! Drop me a note in the comments section over at hotclicks.com.au and let me know your thoughts! Listen to the full episode now >> ⠀⠀ How To Create Irresistible Headlines (People Can't Help But Click) Get Instant Access Here >> Remember to subscribe to this podcast and check out my [FREE] AdWords Video Training Series. Get Instant Access Here >> 7 Absolutely Killer Tips For Google AdWords & Why They Crush The Competition     How to Build an Email List FAST - 7 Simple Methods You Can Use for FREE Download The eBook Now:   Download here >> Phil Adair Hot Clicks Pay-Per-Click Online Marketing Suite 12, 5th Floor, Dymocks Building 428 George Street, Sydney 2000, NSW, Australia   W: hotclicks.com.au I’m a huge fan of connecting on social media. If you’re on these social networks, then let’s follow each other:  Twitter  Google+  Facebook YouTube Pinterest Instagram

Grayson Lafrenz is the CEO of Power Digital Marketing, an online internet marketing agency that helps businesses scale and drive revenue through digital marketing. Over the past 5 years, he has grown the company from a team of 3 to a team of 50+. Power Digital has been named San Diego’s Healthiest Company, Fastest Growing, Top Places to work and mentioned on the Inc 500 Companies & Best Places to Work. On this episode of the Entrepreneur Wrap, Grayson walks us through his entrepreneurial journey and shares how he's been able to rapidly grow his company. Here are some of the talking points: What was your first entrepreneurial hustle as a kid? What did you think of your higher education experience? Tell me more about Power Digital Learning From Failures: What was one of the most challenging times in your business? How did you overcome? What was one of your biggest mistakes that you made in business? Rapid Fire: What time do you wake up? Workout routine? How do you manage stress? Who inspires you in business? Favorite quote? What business tools have been the most instrumental to your success? Work-life balance? Best advice, how do you deal with it? What does it mean to you to be an Entrepreneur?  Best piece of advice you've received? What book would you recommend to other entrepreneurs? Excluding yours, what company or business do you admire the most? What are they doing that you want to mimic? Whats the end-goal for your career or business?  

Grayson Lafrenz - CEO of Power Digital Marketing / Flip The Switch Podcast - San Diego @power_digital @flipswitchcast @GraysonMLafrenz CEO of Power Digital Marketing and Flip The Switch Podcast, Grayson Lafrenz talks about how digital marketing is a key component to a successful business today. He shares his journey from sales to CEO. Grayson explains the importance of transparency and how using social media can allow your consumers to connect and invest in your business. Follow Grayson on his journey into 2018 with high team of intelligent millennials! Links Mentioned in this Episode: Power Digital Marketing Website Instagram Facebook Twitter Flip The Switch Podcast on Itunes Flip The Switch Facebook Linkedin Grayson on Twitter Quotes / Snackable Takeaways From This Podcast: “If you are not promoting yourself, nobody is” “Business is messy” “Marketing is the gasoline that makes your business successful” “Transparency brings value to your consumer” “Embrace changes when marketing your business” Get in Touch Derek Marso - https://twitter.com/MarsoDerek Shawn Walchef - https://twitter.com/shawnpwalchef Cory Wagner - www.twitter.com/TheFifthPofmkt Layla Mettler - https://twitter.com/LaylaMett Valley Farm Market - www.valleyfarmmarkets.com - www.instagram.com/valleyfarmmarket/ Cali Comfort BBQ - www.calicomfortbbq.com/ - www.instagram.com/calicomfortbbq/ - www.twitter.com/calicomfort Behind The Smoke -www.instagram.com/bbqwarstories/ - www.facebook.com/bbqwarstories/ - www.twitter.com/bbqwarstories Email - behindthesmoke@calicomfortbbq.com Honorable Mentions: NBBQA: https://www.nbbqa.org/ Ole Hickory Pits: www.olehickorypits.com/ Grill Grates: https://www.grillgrate.com/ Weber Grills: www.weber.com/US/en/grills Spring Valley Tailgate & BBQ Festival Photos: https://www.facebook.com/pg/SVBBQFestival/photos/?tab=album&album_id=1688443121186369 Upcoming BBQ Events and Competitions: https://www.nbbqa.org/ Thank you to Jet West Band for our epic Intro Jingle! Jet West: http://www.jetwestband.com/ Jet West Facebook: https://www.facebook.com/jetwestband/

As marketing trends rapidly change and evolve, it can be challenging to keep up but the reward for making marketing a priority is undeniable. Grayson Lafrenz has found a sweet spot in the digital marketing industry in just 5 years of intentional and steady growth. He shares some valuable tips and information on succeeding in the industry and especially how to give an amazing client experience. Find show notes and more information at: staywealthysandiego.com/12 DISCLAIMER: This podcast is for informational and entertainment purposes only and should not be relied upon as a basis for investment decisions. This podcast is not engaged in the rendering legal, financial, or other professional services.

We caught up with Samantha Wormser, Public Relations Manager, Power Digital Marketing and asked her for her top 5 tips to help teens safely brand themselves on Instagram. Learn more at https://SmartSocial.com/parent-university/ Learn more about Power Digital Marketing: https://powerdigitalmarketing.com/ Please share this episode with a friend and subscribe so we can help more parents. Thanks for all your support. Read more here: https://smartsocial.com/blog/ Join our next webinar to learn the 27 worst apps your students should never use: https://smartsocial.com/#webinars Join Parent University to get videos to watch with your kids so they can better understand WHY they need to be smart online. View the top 50+ good and bad teen apps in our Popular App Guide page for Parents and Educators. Join our newsletter to learn more about our safety tips. Learn more at https://smartsocial.com

Welcome to the first episode of Flip the Switch Podcast presented by Power Digital Marketing.  On this episode, we introduce the crew and upcoming topics, cover Jamie Dimon of JPMorgan Chase as our "Big Time Business Guy of the Week" and his comments surrounding cryptocurrencies, Toys R' Us going bankrupt, answer questions from our loyal listeners, and debate the changing landscape of traditional vs digital marketing. 

Nathan interviews Nick Bjorn. He is an entrepreneur by trade and digital marketer by evolution with over 8 years of professional agency experience. He has gained a national and global perspective on the evolving and digital world with an emphasis in search engine optimization or SEO. Nick is the co-founder of Power Digital Marketing which is based in San Diego, CA. Famous Five: Favorite Book? – Good to Great What CEO do you follow? –  Eric Schmidt Favorite online tool? — Mixmax Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – “Commit to a skillset early on in life”   Time Stamped Show Notes: 01:45 – Nathan introduces Nick to the show 02:12 – Power Digital Marketing is a full-service digital agency 02:15 – Power Digital Marketing was created 4 years ago 02:18 – Nick has 2 other business partners who handle finances and team management 02:35 – Power Digital Marketing has 3 employees 02:40 – Power Digital Marketing’s types of services described 03:15 – First year revenue was around $500K 03:33 – Power Digital Marketing has humble beginnings 03:50 – 2015 total revenue is $3.2M 03:57 – Estimate 2016 revenue is around $6M 04:10 – Power Digital Marketing typically has 6-month contracts 04:35 – Minimum amount per contract is $5K 04:43 – Retainers are at $50K a month 05:14 – Power Digital Marketing currently has 60 clients 05:25 – Average MRR 06:10 – 2017 revenue goal 06:35 – Power Digital Marketing and what they do for their clients 06:56 – Soccer Loco is one of Power Digital Marketing’s clients 07:35 – SEO, organic rankings, paid ad initiatives are important for Soccer Loco 08:17 – Power Digital Marketing uses the keywords “cheap soccer cleats” for Soccer Loco intentionally 08:50 – Power Digital Marketing benefits well from link building 10:30 – Power Digital Marketing has PR professionals that build relationships with the clients 10:50 – Google now tracks backlinking and is reaching out to editors 11:43 – Power Digital Marketing relationship with SoccerNation.com 12:42 – “How do you find terms to target?” 12:47 – Do your due diligence 13:37 – Power Digital Marketing is currently in the process of developing their own page analytics software 14:20 – Connect with Nick on Twitter and email 16:35 – The Famous Five   3 Key Points: Creating content for SEO requires an understanding of the technicalities associated with backlinking. Track every campaign’s effectivity as you step forward. Do your due diligence when it comes to finding the right terms and keywords that sell.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens and follow-up with email sequences Nick@PowerDigitalMarketing.com – Nick’s email address @Nick_Bjorn – Nick’s Twitter handle Show Notes provided by Mallard Creatives