Podcasts about Slobodan

"Svatko on nas velik je i dragocjen u Božjim očima." Slobodan Lalić

I sat down with Malte Landwehr, who left VP of SEO at Idealo to become CPO and CMO at Peec AI, the platform that tracks what ChatGPT, Claude, Gemini, and Google AI Overviews actually cite. We open on the strangest finding of the year. GummySearch, a Reddit analytics tool that shut down last November, now sits behind about 0.1% of all ChatGPT citations. From there we get into why clicks are the wrong way to measure AI search, why your local brand keeps losing to US ones, why scaled AI content rockets then crashes, and why Malte says SEO is dead as a default growth channel.Guest ProfileMalte Landwehr is CPO and CMO at Peec AI, an AI search visibility platform that runs daily prompts across ChatGPT, Perplexity, Gemini, Google AI Overviews, Claude, and Grok. He spent more than twenty years in search and product, including five years as VP of SEO at Idealo and five years as VP of Product at Searchmetrics. In his first six months at Peec AI, the company grew from roughly $500K to $5M in ARR.Chapters[0:00] Intro[1:15] Leaving one of Europe's best SEO jobs for AI search[5:07] Why clicks are the wrong way to measure ChatGPT[8:22] Which answer engines actually matter[12:34] GummySearch: a dead product winning ChatGPT citations[18:33] Listicles and the English-language fan-out bias[23:48] Advertorials, local results, and Mount AI content[33:50] Digital PR over technical SEO[36:27] ChatGPT Shopping is scraped Google Shopping, and the MCP contest[42:16] SEO is dead as a default channel, and the chunking moveKey TakeawaysStop measuring AI search by clicks. In an LLM, clicking is optional, so ChatGPT can look like 1% of your traffic while shaping most of your buying journeys. Measure the influence on the decision, not the visit.What gets written about you offsite now matters more than your own technical SEO. Grounding pulls from Reddit, G2, Wikipedia, YouTube, and news, so digital PR is the bigger lever for how AI describes and recommends you.One citable paragraph beats a chunked article. Put your main claim near the top in two or three declarative, self-contained sentences that name the entities. Do not shred a whole article into one-line bullets.Notable Quotes"In a web search, clicking is part of the intended user journey. In an LLM, clicking is completely optional." Malte Landwehr"They didn't gain visibility as a brand. They now have power over what brands are recommended by LLMs." Malte Landwehr, on GummySearchResourcesPeec AI: https://peec.aiPeec AI research blog: https://peec.ai/blogMalte Landwehr's website: https://www.maltelandwehr.deFuture of AI Shopping webinar with Malte Landwehr (Peec AI): https://peec.ai/webinars/future-of-ai-shoppingConnectMalte Landwehr on LinkedIn: https://www.linkedin.com/in/landwehr/Peec AI: https://peec.aiNo Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.Subscribe at https://nohacks.co/subscribe

This week I welcome Alisa Scharf, Chief AI Officer at Seer Interactive, to the podcast, to ask the question she fires back at every client who walks in wanting to "win at AI visibility." Her answer flips the whole project: fix what the models get wrong about you before you chase the category terms. We got into her research on why lower-authority websites earn more citations, why LLMs recommend a brand only 2.3% of the time, and the gap nobody is tooling for: getting an agent to actually use your website, not find it.About the GuestAlisa Scharf is Chief AI Officer at Seer Interactive, where she runs the AI practice across the agency's client accounts. Her team's research spans hundreds of thousands of pages and tens of thousands of prompts, and she argues that citations are a leading indicator, not a business outcome.Chapters00:00 - The first question Alisa asks a new client04:08 - Brand accuracy: what models get wrong about you06:57 - Defense wins championships09:54 - The brand accuracy audit13:12 - Why lower-authority websites get cited more15:57 - Citations are page two of Google19:37 - LLMs recommend a brand 2.3% of the time21:49 - The agentic browsing tooling gap28:13 - Losing 30-80% of organic traffic37:31 - How a 15-year-old brand catches up40:24 - What we will get wrong in 12 months43:18 - Where to find AlisaKey TakeawaysDefense before offense. Pick five factual prompts about your own company, founding, location, what you sell, who you compete with, and run them across ChatGPT, Claude, and Gemini. Fix what the models get wrong before you spend a dollar chasing category terms.Citations are a leading indicator, not a result. They swing by month and by model. Real success shows up in direct traffic, branded search, and brand recognition, none of which sit neatly on a dashboard.Visibility is not readiness. Getting cited and getting an agent to actually buy, book, or provision on a customer's behalf are two different problems. Most providers sell the first and call it the second.Notable Quotes"You can flip an old house and turn it into a really impressive place to live. You can't flip an old house and turn it into a skyscraper.""Everything we just spent the last 10, 15, 20 years learning is now doing you a disservice, because you really have to turn to a fresh page and say, where is my audience?"ResourcesSeer Interactive: https://www.seerinteractive.comSeer insights and research: https://www.seerinteractive.com/insightsNo Hacks EP 222, Wil Reynolds, AI visibility is a vanity metric: https://nohacks.co/episode/222-ai-visibility-is-a-vanity-metric-with-wil-reynoldsNo Hacks EP 225, Matt Biilmann on agent experience: https://nohacks.co/episode/225-every-website-already-has-an-agent-experience-and-most-are-bad-with-netlify-ceo-matt-biilmannSparkToro: https://sparktoro.comConnect with Alisa ScharfLinkedIn: https://www.linkedin.com/in/alisascharf/X: https://x.com/alisa_scharfBio: https://www.seerinteractive.com/people/team/alisa-scharfNo Hacks is a publication about the agentic web. Articles, a weekly podcast, and a newsletter for SEO, CRO, and web professionals who want to stay visible, trusted, and findable as agents take over. Hosted by Slobodan "Sani" Manic.Subscribe at https://nohacks.co/subscribe

Pojas Bogorodice kao predmet poštovanja i divljenja, ali iznad svega znak majčinske brige i blizine.

The user-agent string in the HTTP header has been there since the 1990s. The web was built with software navigating it on someone's behalf. For thirty years that someone was a human. That changes now. Matt Biilmann, CEO and co-founder of Netlify, was one of the first to take seriously what it means when the "user" navigating the web is an AI agent. He published the foundational essay on Agent Experience in January 2025, pivoted his entire company around it, and recently shipped netlify.ai as a separate entry point built for agents. We cover the four pillars of Agent Experience, why every product already has an agent experience whether you designed one or not, content negotiation as a way to tell agents to go to a different URL than humans, why SaaS is in real trouble (with a story from inside Netlify about ripping out vendor contracts), how the data-structure assumption that has defined software for fifty years is breaking, and the one thing every website owner should start doing this week.About the GuestMatt Biilmann is the CEO and co-founder of Netlify, the platform that started the Jamstack movement and is leading the shift from developer experience to agent experience. His January 2025 essay on Agent Experience is the foundational text for the discipline. Chapters00:00 Every product has an agent experience (cold open)00:35 The architectural question01:46 Welcome Matt to No Hacks02:15 When AX became a design constraint, not a concept06:44 The January 28 2025 essay and who got it first10:22 Why netlify.ai was built as a separate website12:44 Content negotiation: telling agents to go to a different URL13:54 Qualitative data and the Axis eval framework17:12 Does AX apply to e-commerce and content websites?20:59 The cumulative media argument (TV did not kill radio)25:00 User-agent in HTTP and Al Gore-era agent commerce laws26:33 SaaS business model is dead: build-vs-buy is shifting30:44 The end of structured content as a hard constraint40:25 One thing every website owner should do now43:08 Where to find Matt onlineKey TakeawaysEvery website already has an agent experience. Agent Experience is how AI agents currently interact with your product, whether through computer use, fetching, or working around the barriers you put up. It is not a feature you add. The only question is whether the experience is good or bad.The four pillars: Access, Context, Tools, Orchestration. Matt's framework for thinking about AX systematically. Access answers whether agents can reach your product at all. Context is the prompt-engineering equivalent for agents. Tools are the concrete capabilities you expose. Orchestration covers how agents string those tools together inside your product.Build a separate entry point for agents. netlify.ai is purpose-built for agents while netlify.com remains the human entry point. Content negotiation tells agents to go to one URL, humans see the other. The blessed-path approach beats trying to make one URL serve both.SaaS economics are shifting structurally. The build-vs-buy floor is dropping fast as AI lowers the cost of software. Traditional 90%-margin seat-based SaaS is in real trouble. Dev tool companies have upside because companies need more tools. Everyone else is going to be ripping out vendor contracts and building internally.The data-structure paradigm is breaking. Software engineering has operated on the Linus Torvalds principle that data structures matter more than code. LLMs are not built around data structures. Building software around LLMs means rethinking the assumption that drove fifty years of computer science.Notable Quotes"Every product has an agent experience because all of these agents, whether through computer use or through fetching your website or through working around the barriers you put up from them, have some agent experience right now. It is just a question of is it good or bad.""There is a reason it is called a user agent in the header. It was forward-looking.""We have been ripping out SaaS contracts. Sometimes it is heartbreaking. The rep calls to right-size the contract and the customer reacts with 'let me see if I can build it with an agent.' Then they call back and cancel instead.""The context and the flows and your creativity are probably more important than both the data structures and the code."What To Do NextOpen your website in Claude Code or ChatGPT and ask the agent to complete a real task. Watch where it stalls. That is your AX baseline.Check your traffic logs for AI assistant visitors (ChatGPT-User, Claude-Web, PerplexityBot, GPTBot). The number is rising whether you measure it or not. Cloudflare reports AI assistants are now 5.5% of all internet traffic, up from 3.9% six months ago.Read Matt's January 28 2025 essay on Agent Experience at biilmann.blog as the starting point. Then read the one-year retrospective for the four pillars framework.If you operate a developer tool or any product with a clear automation surface, start a simple eval scenario: take a fresh agent, give it a task, score whether it succeeds. Axis from Netlify will give a proper framework when it ships open source.Resources Mentionednetlify.ai (the agent-built entry point Matt and team shipped recently)netlify.com (the human entry point)Matt's original Agent Experience essay, January 28 2025: biilmann.blogMatt's "AI in the CLI: The Humanoid Robot of the Web" (August 2025)Claude Code (the agent that flipped broad accessibility for CLI coding agents)Connect with Matt BiilmannBlog: biilmann.blogLinkedIn: linkedin.com/in/mathias-biilmann-christensen-a5a3805Twitter/X: @biilmann (x.com/biilmann)Bluesky: bsky.app/profile/did:plc:grjr4il5dredrsuj7nosb4pqMastodon: mastodon.social/@biilmannNetlify: netlify.com and netlify.aiConnect with No HacksWebsite: nohacks.coSubscribe to the newsletter: nohacks.co/subscribeMachine-First Architecture: machinefirstarchitecture.comNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

We are significantly closer to movie Her than we were just 6 months ago.Most coverage reads Google's last six months as a string of independent product updates. They aren't. Read together, they're the whole agentic-web stack closing one component at a time. Tuesday's Gemini Intelligence on Android announcement named the keystone - the first OS-level web-agent integration any company has built. Chrome auto-browse lands on Pixel 10 and Galaxy S26 in late June.This episode walks through the six-month assembly (Chrome auto-browse, AppFunctions, AI Mode in Chrome, "Ask Google", web.dev agent-friendly guidance, Gemma 4 + Gemini Nano 4, UCP, A2A, Gemini Intelligence Android, DeepMind AI Pointer), the durability question I can't fully answer yet (five-year moat or six-month head start before Apple closes it), and the audit any website needs to pass once an agent can operate it on a user's phone.Timestamps:00:00 - 10 Google moves in six months04:53 - Walking the six-month assembly, January through this week06:51 - The full stack: action, agent-to-app, transaction, identity, distribution, input09:01 - Late June: what changes for a salon owner with a booking website10:32 - The durability question: Apple's six-month gap, not a five-year moat15:47 - Machine-First Architecture: three visitor classes you have to design for16:19 - Google's seven rules. nohacks.co passed six. Tailwind 4 broke one.17:32 - The test you can run today: disable JavaScript, try to complete a booking20:53 - A few days to fix it. The cost of waiting is unknown.Weekly breakdown of how the agent-web is assembling, every Wednesday: https://nohacks.co/subscribeThe Machine-First Architecture framework: https://machinefirstarchitecture.comSources mentioned in this episode:DeepMind AI Pointer (May 13): https://deepmind.google/blog/ai-pointer/Gemini Intelligence Android (May 12): https://blog.google/products-and-platforms/platforms/android/gemini-intelligence/Chrome auto-browse preview (January): https://blog.google/products-and-platforms/products/chrome/gemini-3-auto-browse/AppFunctions for Android (February): https://developer.android.com/ai/appfunctionsGoogle web.dev - "Build agent-friendly websites" (April): https://web.dev/articles/agent-friendly-websitesUniversal Commerce Protocol: https://ucp.dev/Related reading on No Hacks:Selling to AI: The Complete Guide to Agentic Commerce - https://nohacks.co/blog/agentic-commerceGoogle's Agent-Friendly Checklist Has 7 Rules. Tailwind v4 Breaks One. - https://nohacks.co/blog/google-agent-friendly-checklistAmazon v. Perplexity: The CFAA Case That Decides Whether AI Agents Can Visit Your Website - https://nohacks.co/blog/amazon-perplexity-cfaa-agent-visitor-rightsNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

"Isus je, svjedoče nam evanđelja, prošao zemljom čineći dobro. Otkrio je Božju poruku čovjeku na do tad neviđen način. Pokazao je da Bog voli siromahe, da se otkriva u poniznosti, i sam uzimajući oblik poniznog čovjeka. On, sublimacija svemoći, otkrio se u ljudskoj nemoći." Anđela Jeličić Krajcar

I ran the Cloudflare Agent Readiness scanner on nohacks.co, got 33 out of 100, and felt insulted. One toggle later the score was 67. That gap is where this episode starts. My case: the web is splitting into two economies. A retailer-friendly agentic web where AI-referred traffic now converts 42 percent better than human traffic. And a page-view-driven publisher web losing 20 to 90 percent of its Google traffic in a year. This split is structural, not a rebalancing.Chapters:00:00 Opening00:41 The 33, then 67 score on nohacks.co02:46 The thesis: the web is becoming two webs03:55 Cloudflare Agents Week: 28 shipments in five days05:35 The data stack: Adobe 393%, the conversion inversion, publisher declines10:08 The mobile-first parallel11:21 Why this split is permanent13:12 The "publishers will adapt" and licensing-deal rebuttals17:02 Three sector-specific moves19:34 Closing: run the scanner, reply with your scoreKey NumbersCloudflare shipped 28 agent-infrastructure pieces during Agents Week (April 13 to 17, 2026)AI traffic to US retailers grew 393 percent year over year in Q1 2026 (Adobe)AI-referred traffic converted 42 percent better than non-AI in March 2026, after converting 38 percent worse in March 2025Google traffic to publishers down 33 percent globally; some local publishers down 25 to 90 percentAutomated traffic growing 8× faster than human traffic year over yearThree TakeawaysThe split is structural, not a rebalancing. Retailers fit the agentic web because agents complete the same action the website wants. Page-view publishing does not, because the agent summarizes instead of sending a human to see an ad.The composite score is a trigger, not a target. Ignore the number. Read the per-check list and fix the signals that ship against real agent runtimes today.Watch the infrastructure before the mainstream catches up. The mobile-first rebuild shipped years before the indexing caught up. This is the same gap, different shape.What to DoRun isitagentready.com on your website. Toggle the category, re-run, compare.Transaction-driven revenue: agent readiness is tied to revenue. Fix the checks that ship against real agent runtimes now.Page-view-driven revenue: model your P&L with 30 percent less traffic this quarter. If it breaks the business, start diversifying today.Reply to the newsletter with your score. I read every reply.SourcesCloudflare Agent Readiness ScoreAdobe Q1 2026 AI Traffic Report via TechCrunchPublisher traffic drop (Press Gazette)What is the Agentic Web (nohacks.co)No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

This week we are joined by returning (to love) guest of the pod and head of the Alternative (available at getalternative.com this is not payola) Zac, who walks us through Lvl Up's classic record, Return to Love. And if you weren't aware of this record you just had to be exactly where I was in 2016 because it was everywhere.Also worth returning to: A certain website does March Madness and gets everything totally wrong per us, can a Shrewgirl love a Ratboy? yes if the girl is a man named Chris, and Slobodan is a funny name to say even if he did historically unfunny things. 10/10 You're Great is presented by The Alternative. Support the site and our show on Patreon.Follow us on Instagram. You can also find Chris @ChrisFavata on most social media sites.Call the Hot Hotline: 360-559-2371Send an email: 1010youregreat@gmail.com Hosted on Acast. See acast.com/privacy for more information.

Wil Reynolds, founder of Seer Interactive, shares how losing 80% of organic traffic actually revealed that his team had been tracking the wrong metrics for years. We get into why AI visibility is a vanity metric, how 44% of LLM users include brand names in their prompts, the real security risks of wrong phone numbers in AI answers, and why trust (not visibility) is the only moat that matters.Chapters00:00 - 80% traffic drop, pipeline went up06:43 - The pressure of experimental channels with real budgets08:28 - AI visibility is a vanity metric13:49 - People are tracking the wrong prompts17:15 - AI is getting your phone number wrong (and scammers know it)22:30 - Trust vs visibility: the real optimization target30:26 - Trust is a moat, hacks mortgage your brand32:20 - Be seen, be believed, be chosen44:15 - What digital marketers should do right now49:33 - Where to find WilKey TakeawaysTraffic is no longer the leading indicator - Seer lost 80% of their organic traffic over two years. Pipeline went up. Social converts at 5x organic. The correlation between search traffic and revenue has broken for many businessesAI visibility is a vanity metric - When ChatGPT doubles the length of an answer, your "visibility" goes up without any more humans seeing you. If visibility grows but leads don't, you're the sucker. Track visibility against your pipeline, not in isolation44% of LLM users put brand names in their prompts - Wil's team watched real humans use LLMs and found nearly half include specific brands. Head-to-head brand comparisons are the prompts worth tracking, not generic category queriesTrust is the only real moat - Michelin built a restaurant guide in 1900 that still drives foot traffic and pricing power. RAMP launched 52 AI-generated restaurant pages in a day. One is rotisserie chicken made by a chef. The other is a chicken nugget. Both are chicken, but only one builds trustBe seen, be believed, be chosen - Visibility gets you in the room. But if people Google your team and nobody shares their content, if you're not speaking at conferences, if your newsletter has no engaged readers, belief falls apart. Trust transfers from people, not listiclesConcepts DiscussedThree Types of AI Search | Search-led (web index + AI), answer-led (hybrid with tool use), and fully generative (training data only). Each requires different optimization.Training Data Lag | Gemini 3.1 launched with training data from January 2025, a 16-month gap. Work done since then has zero provable impact on training-data-based answers.Brand-in-Prompt Behavior | 44% of observed LLM users include brand names in their prompts. Changes the optimization target from "show up for generic queries" to "win head-to-head comparisons".Phone Number Hallucination | LLMs serve wrong phone numbers for businesses, creating fraud exposure. Especially dangerous for financial services targeting elderly customers.Recommended Stack Visibility | AI coding tools recommend tech stacks from training data. Being the default recommendation in Claude Code or Codex creates durable, hard-to-displace visibility.Connect with Wil ReynoldsLinkedIn: linkedin.com/in/wilreynoldsLinkedIn Newsletter: Thinking Out LoudSeer Interactive: seerinteractive.comNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

In 2009, Luke Wroblewski's "mobile first" changed how every website gets built. Start with the harder constraint, and the rest gets better. Now the harder constraint is not a small screen. It's no screen at all. Sani introduces Machine First Architecture, a four-pillar framework covering everything from how you define your business to how machines interact with your website. Identity, structure, content, interaction. In that order.Chapters00:00 - Introduction: The Mobile First Parallel01:24 - Why Machine First Follows the Same Pattern05:09 - Pillar 1: Identity08:05 - Pillar 2: Structure12:34 - Pillar 3: Content15:20 - Pillar 4: Interaction19:29 - Why This Matters Now22:30 - One Action Per Pillar24:30 - ClosingKey StatsBrands on 4+ platforms are 2.8x more likely to appear in ChatGPT responses, but only with consistent identity (Digital Bloom)70%+ of Google's first page results use schema markupPages with 19+ verifiable data points averaged 5.4 AI citations vs 2.8 for pages with minimal data (SE Ranking, ~130K domains)96% of AI Overview content comes from sources with verified E-E-A-T signalsAI browser traffic to US retail sites increased 4,700% YoY in July 2025 (Adobe Analytics)Key TakeawaysMachine first is the new mobile first. What works for a parser works for humans. The reverse is never true.Identity comes before optimization. You need a canonical, structured definition of your business before you touch anything else.Your website is a data model, not a wireframe. The page is a rendering of structured data. Machine-critical info goes at the top.Content must be answer-first and verifiable. Machines evaluate the first few hundred words. Vague marketing copy is invisible.Machines are not just reading your site, they're using it. Agents shop, book, and fill out forms. Visual-only confirmations and modal pop-ups break them silently.Every agent failure is invisible. The agent moves to a competitor. You never see the lost transaction.What to Do (One Action Per Pillar)Identity: Write your canonical definition as fields. Google your business name. Fix every platform that tells a different story.Structure: Disable JavaScript and visit your site. If content disappears, you're invisible to most AI crawlers.Content: Read the first paragraph of your key pages. If it doesn't state what the page is about, rewrite it.Interaction: Complete a core action on your site using only a screen reader. If you can't finish the flow, an agent can't either.LinksMachine First Architecture: machinefirstarchitecture.comSubscribe: nohacks.co/subscribeNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Kurt Van Eeghem (1952) is presentator, acteur en schrijver, en voorzitter van de Boon literatuurprijs 2026. Hij werd bekend als televisiepresentator met programma's als Hitring, Namen Noemen en De Drie Wijzen. Hij had een taalrubriek in Iedereen Beroemd, presenteerde op Radio 1 en Klara, acteerde, zong en schreef. Zijn recentste boek op het moment van ons gesprek is Oostende in de Bel-Époque.Hij werd geboren in Brugge, groeide op in Zeebrugge en woont nu in Hoboken bij Antwerpen samen met zijn man. We gingen in het bureau op de eerste verdieping zitten. Ik zag twee wanden vol boeken, dubbele rijen, en overal stapeltjes boeken op tafels en op zijn bureau.Hij vertelt hoe hij zich als kind verstopte om te lezen, hoe hij als tiener de sleutel van de kast met de verboden boeken bemachtigde en wat Gerard Reve met hem deed. Het gaat ook over De Drie Wijzen, waar toen al sprake was van drie boeken, en over hoe het is om juryvoorzitter van de Boon literatuurprijs te zijn.Alle boeken en auteurs uit deze aflevering vind je⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠in de shownotes op wimoosterlinck.be⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wil je de nieuwsbrief in je mailbox? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wimoosterlinck.substack.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Wil je de podcast steunen? Bestel je boeken dan steeds via⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠de ⁠⁠link op wimoosterlinck.be⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠!⁠⁠ Merci.De drie boeken van Kurt Van Eeghem zijn:1. Gerard Reve: Op weg naar het einde 2. Roger Martin du Gard: Luitenant-kolonel de Maumort3. Slobodan Šnajder: De reparatie van de wereldLuister ook naar de drie boeken van: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Stefan Hertmans⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Eva Mouton⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nicci French⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Josse De Pauw⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Ish Ait Hamou⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Murielle Scherre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠,  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Michèle Cuvelier⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠⁠Françoise Chombar⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠en ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠vele anderen⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.Wil je het boek '103 boeken die je gelezen moet hebben' bestellen - het boek van de podcast? Dat kan op ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠wimoosterlinck.be.⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Ik schrijf er met plezier iets in voor jou of voor de persoon aan wie je het boek cadeau wil doen.

Google was granted patent US 12536233B1 in January 2026, describing a system that scores your landing page and, if it falls below a quality threshold, replaces it with an AI-generated version personalized to each searcher. This episode breaks down how the patent works, how the industry reacted, and what website owners should do to prepare.Chapters00:00 - Introduction01:24 - How the Patent Works, Step by Step04:26 - How the Industry Reacted06:46 - What This Actually Means07:57 - Ads First, Everything Else Later08:58 - Google's Data Advantage10:13 - Your Website Is Becoming a Warehouse11:10 - The Measurement Problem12:28 - Connection to Agentic Browsers and Web MCP13:38 - What You Can Do About It15:19 - ClosingKey StatisticsPatent US 12,536,233 B1 approved January 2026, priority date July 2024 (USPTO)Patent filed by six Google engineers: Karen Zhang, IL Grover, Timothy Benjamin Wallen, Lauren Marjorie Bedford, Avi Sadan, and Ethan MiloLanding page score based on conversion rate, bounce rate, click-through rate, and design/content quality assessmentsAI pages can include product feeds, CTA buttons, chatbot functionality, personalized headlines, filters, and suggested productsKey TakeawaysThe patent is real, and the scope is clear - Google has patented a system to score landing pages and replace underperforming ones with AI-generated versions personalized to each user's search history and context.It starts with ads, but that's the playbook - The patent explicitly references sponsored content items. Google has a history of introducing features in ads first, then expanding (see: Google Shopping's evolution from free to paid).Google has a data advantage no one can match - The system uses full search history, previous queries, click behavior, location, and device data. No advertiser has access to that level of personalization.Your website is shifting from storefront to warehouse - Brands become suppliers of data while Google owns the customer experience. Your product feed and structured data become the front door to your business.The technology is category-agnostic - The patent focuses on shopping today, but scoring a page and replacing it with an AI version is a technique that applies to any content type. The question is when it expands, not whether.Action Items ChecklistTreat your product feed like your homepage: accurate, complete, detailed specs, pricing, stock levels, high-quality imagesInvest in structured data and machine-readable content so AI-generated pages based on your data are correctBuild direct audience relationships: email lists, community, direct traffic, brand reputationMonitor your landing page quality scores in Google AdsRead the patent yourself to understand exactly what Google is describingListen to the Browser Wars episode for context on agentic browsers and Web MCPListen to the Duane Forrester episode on trust as the most important signal for AISources & LinksThe PatentUS Patent 12,536,233 B1 - AI Generated Content Page Tailored to a Specific UserEpisode URL: https://www.nohackspod.com/episode/220-google-patented-replacing-your-landing-page-with-aiNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

V Sloveniji sta gostovala ugledna sodobna leposlovna ustvarjalca: eden najvidnejših sodobnih irskih pisateljev Colum McCann ter ugleden hrvaški pisatelj in publicist Slobodan Šnajder. Izbrali smo dve razstavi: v Mestni galeriji razstavlja akademski slikar Silvester Plotajs Sicoe, v nemškem Potsdamu pa so odprli razstavo del nemških impresionistov. Predstavljamo tudi, kaj so pokazale nove arheološke raziskave na lokaciji izgradnje NUK II, ter prenovljeni Evropski muzej romske kulture in zgodovine v Murski Soboti. V sklepnem delu oddaje pa še o nacionalnem dnevu branja in knjigi Mance Košir Metulji vedo za moč besede.

"Pozvani smo da se neprestano preobražavamo, kroz male i jednostavne stvari; praštajući jedni drugima, da jedni druge ne ogovaramo, ne osuđujemo i ne zavidimo si. To je pt koji nas vodi na goru Tabor." Slobodan Lalić

Rand Fishkin, co-founder of SparkToro and one of the most influential voices in digital marketing history, shares research proving that AI brand recommendations are wildly inconsistent. You'd need to ask ChatGPT 1,500 times to get the same brand list in the same order twice. We discuss why AI ranking tools are selling metrics that don't exist, why Google is still 210x bigger than ChatGPT, and why brand building (not digital marketing tricks) is the real lever for AI visibility.About the GuestRand Fishkin - Co-founder & CEO of SparkToro, co-founder of Moz and Alertmouse, author of "Lost and Founder"Chapters00:00 - Intro01:04 - The best thing AI has brought online02:51 - The AI inconsistency research: 1,500 prompts for the same list06:17 - Why AI tracking tools give you a false sense of visibility09:16 - Is AI search actually better than Google?11:34 - Kung Pao Chicken vs Peanut Butter: prompt variability16:26 - What AI tracking should actually measure20:16 - Why the best brands weren't built on digital marketing22:43 - AI as "Spicy Autocomplete": where the hype exceeds reality25:17 - Why AI cannot be creative28:58 - Google is still 200x bigger than ChatGPT31:28 - Two ways to show up in AI: base models and RAG34:34 - Brand mentions as the real lever for AI visibility38:10 - Zero-click marketing and the death of traffic as a metric41:47 - Why SEO careers are more important than ever44:39 - What brands should actually do first in March 202648:10 - The one thing about AI that should be killed today52:02 - Where to find RandKey TakeawaysAI rankings don't existVisibility percentage is the real metricBrand mentions drive AI visibility The best brands weren't built on digital marketingYour homepage is not your homepage anymoreSEO is more important than ever, but the metric changedRESOURCES:Rand's AI Inconsistency Research: https://sparktoro.com/blog/new-resear...SparkToro (audience research): https://sparktoro.comAlertmouse (brand mention monitoring, free): https://alertmouse.comConnect with Rand on LinkedIn: https://linkedin.com/in/randfishkinNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Five years. 218 episodes. 110 hours of content. To celebrate, five returning guests flip the script and interview Sani about the agentic web, the future of web optimization, and what makes this podcast tick. Kelly Wortham, Iqbal Ali, Talia Wolf, Jon MacDonald, and Shiva Manjunath each bring their own questions, their own perspectives, and a few personal ones too.Chapters00:00 - Five years of No Hacks01:33 - Kelly Wortham: Why the shift to the agentic web?05:17 - Kelly Wortham: The secret to being a great podcast host08:57 - Iqbal Ali: Why Web MCP is a big deal12:23 - Iqbal Ali: What excites you about 2026?13:58 - Talia Wolf: What everyone misses about optimizing for AI agents15:33 - Talia Wolf: The misleading advice in the industry18:19 - Jon MacDonald: Why brands need agentic web data now25:38 - Jon MacDonald: NBA All-Star Weekend hot takes29:22 - Shiva Manjunath: The skeptic's case against agentic web hype37:56 - Shiva Manjunath: If you were a meme38:37 - What's next for No HacksKey TakeawaysAI middleware is coming to every interaction - Chrome has 3 billion browsers, Apple is putting AI into Siri across every device. There will be an AI layer between every user and every website. This is not five years away. It is happening now.Web MCP could make the agentic web actually work - Current AI agents take 3-5 minutes to fill a basic form on well-coded pages. Web MCP provides a standard interface between your front end and AI agents, making interactions reliable regardless of your HTML quality.Optimizing for AI agents is not a separate discipline - A fully functional website built for humans gets you 80-90% there. Accessibility, semantic HTML, schema markup, fast load times. All the basics you felt bad about skipping? They matter now more than ever.Citation tracking in LLMs is misleading - Prompting an LLM 100 times and averaging your position to 4.7 is not useful data. The rankings model does not translate to AI. Bing Webmaster Tools just launched AI tracking in beta, and Google will have to follow. That is when real measurement begins.Getting ready for AI agents means making your website better for humans- There is not a single reason not to do it. Better technical health, better standards compliance, better user experience. The work is the same.This is not about websites going away - Stores did not go away when e-commerce arrived. Websites will not go away when AI agents arrive. But there is a new channel, and if your site is not ready for it, you can disappear from discovery entirely.Guest HostsKelly WorthamFounder of the Test and Learn Community (TLC). Asked about the shift to the agentic web and what makes a great podcast interviewer.Iqbal AliExperimentation and AI consultant, founder of Ressada. Asked about Web MCP and what excites Sani about 2026.Talia WolfCRO expert, founder of GetUplift, author of "Emotional Targeting." Asked about what people miss when optimizing for AI agents and what common industry advice is wrong.Jon MacDonaldFounder of The Good, author of three books on website optimization. Asked about why agentic web data matters for brands and shared NBA All-Star Weekend hot takes.Shiva ManjunathHost of the From A to B podcast. Brought the skeptic's perspective on agentic web hype and asked what meme Sani would be.No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

In the 1990s, Microsoft and Netscape fought for control of the browser, the gateway between humans and the internet. Netscape went from 90% market share to zero in five years. Now, with over 30 agentic browsers launching in under 18 months, the same war is playing out again, only this time the stakes are higher. This episode breaks down the 90s browser wars, compares the tactics to what's happening today, and explains what website owners should do about it.Key takeawaysThe playbook hasn't changed - Bundling, free products, proprietary lock-in, and distribution deals decided the 90s browser wars. The same tactics are playing out with agentic browsers today.Google is running Microsoft's 1995 playbook - Microsoft embedded IE into Windows to protect its OS monopoly. Google is embedding Gemini into Chrome to protect its search monopoly. The browser is the defensive weapon, not the product.The Chromium trap is deeper than IE bundling ever was - Most agentic browsers (Comet, Atlas, Neon) run on Google's Chromium engine. Even competitors are built on Google's foundation.The prize shifted from attention to transactions - The 90s fight was about what people see. The agentic browser fight is about what AI agents buy, book, and do on your behalf.Your website is the new Netscape - If AI agents mediate every user interaction, your site risks becoming invisible infrastructure rather than a destination.Regulation will be too late - The DOJ took 6 years to settle with Microsoft. Netscape was already dead. The same timeline is playing out with Google's antitrust case.What to do todayDon't optimize for one agentic browser. Build for web standards: semantic HTML, ARIA labels, structured data, server-side rendering.Build direct audience relationships (email, communities, subscriptions) so you're not dependent on browser intermediaries.Make your site worth visiting, not just worth scraping. Offer value an AI agent can't replicate.Treat accessibility as an agent strategy. Screen reader compatibility = AI agent compatibility.Test your site with an agentic browser to see what works and what breaks.Read the full agentic browser landscape breakdown: nohackspod.com/blog/agentic-browser-landscape-2026Chapters00:00 - Introduction01:34 - The First Browser War09:15 - The Agentic Browser Explosion12:48 - Why Is This Happening Now?16:15 - Where the 2026 Version Gets Worse21:27 - What This Means for Your Website23:14 - What to Do About It26:49 - ClosingConnectWebsite: https://nohackspod.comLinkedIn: https://www.linkedin.com/in/slobodanmanic/Newsletter: https://nohackspod.com/subscribeNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Duane Forrester, 30-year search veteran who co-launched Schema.org and built Bing Webmaster Tools, explains why AI systems prioritize trust above all else. We discuss machine comfort bias, chunk-level content optimization, why SEO is now a multidisciplinary role, and how to prepare for a world where LLMs decide who gets cited.About the GuestDuane Forrester is the author of "The Machine Layer" and search industry pioneer30 years in search and digital strategySenior Product Manager at Microsoft - built Bing Webmaster ToolsCo-launched Schema.org structured data standardLeadership roles at Bruce Clay Inc. and YextFounder of Unbound Answers, creator of CitationIQChapters00:00 - Intro01:01 - The biggest shift SEO has ever seen03:30 - Machine Comfort Bias: the 5 layers of trust09:19 - Chunking: writing for AI and humans16:01 - Making content citation-ready18:35 - Schema.org: the trust infrastructure25:46 - Ironman vs Superman: AI as amplifier, not savior32:28 - EEAT, Universal Verifiers, and why trust is everything42:59 - Latent Choice Signals: the invisible metrics52:35 - The Machine Layer book57:53 - Emerging roles in AI discoverability01:01:16 - Where to find DuaneKey TakeawaysTrust is the new algorithm - LLMs need multiple dimensions of verification before citing you. If you can provide everything they need without them having to guess, they'll lean into that "machine comfort bias"Chunking matters, but not how you think - Don't reformat your entire page into 300-word blocks. Instead, put key facts, figures, and bullet points at the top. LLMs get "lost in the middle" of long-form contentBe the canonical source - Your goal isn't rankings, it's being seen as THE source of knowledge on your topic. If you haven't expanded the LLM's training data with net new information, you won't be citedSEO is now multidisciplinary - Technical SEOs must understand branding, conversion, engagement, PR, and UX. Silos are killing companies in the AI discovery layerAI is Ironman, not Superman - These systems amplify your skills but require you to drive them. Hope is not a strategy. Always ask self-referencing questions to verify outputsLLMs want to save money - They won't waste tokens looking elsewhere if you provide everything they need. Consistency and trust reduce their computational costsResources MentionedDuane's WorkBook: The Machine Layer - Available on Amazon (Kindle & Paperback)Website: duaneforrester.com - Free frameworks from the book availableSubstack: duaneforresterdecodes.substack.comLinkedIn: linkedin.com/in/dforresterConnect with No HacksWebsite: https://nohackspod.comNewsletter: Subscribe for weekly episodesNo Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

Your website might rank #1 on Google but be completely invisible to ChatGPT, Claude, and Perplexity. In this episode, let's break down why a huge chunk of the web is fundamentally broken for AI systems - not because of bad content, but because of technical decisions that made sense for humans but make sites invisible to the AI systems rapidly becoming the front door to the internet.Chapter Timestamps00:00:00 - Introduction: The new game your website is losing00:01:43 - The Scale of the Problem: AI crawler traffic explosion00:05:19 - The JavaScript Problem: Why AI crawlers can't see your content00:10:28 - The Bot Protection Paradox: Accidentally blocking AI00:14:40 - The Speed Requirement: Why 200ms matters00:17:46 - AI Agents Are Struggling Too: Browser agents and their limitations00:20:46 - How to Fix It: 6 things you need to do00:25:33 - Closing: The web is adapting againKey Statistics569 million GPTBot requests on Vercel's network in a single month370 million ClaudeBot requests in the same period305% growth in GPTBot traffic (May 2024 to May 2025)157,000% increase in PerplexityBot requests year-over-year33% of organic search activity now comes from AI agents~40% failure rate for the best AI browser agents on complex tasksThe 6 Things to FixImplement Server-Side Rendering (SSR) - If your site uses a JavaScript framework (React, Vue, Angular) with client-side rendering, switch to SSR or static site generation immediately. Use Next.js, Nuxt, or a pre-rendering service.Add Structured Data with JSON-LD - Expose key information in machine-readable format using schema.org markup. Microsoft confirmed Bing uses this to help Copilot understand content.Optimize for Speed - Target server response time under 200ms. First Contentful Paint under 1 second. Largest Contentful Paint under 2.5 seconds.Check Your Bot Protection Settings - Review Cloudflare, AWS WAF, or your CDN's bot management. Make a deliberate decision about GPTBot, ClaudeBot, and PerplexityBot access.Kill Infinite Scroll and Lazy Loading for Content - Use paginated URLs with standard HTML links. Ensure high-value content is in the initial HTML response.Keep Sitemaps Current - Maintain proper redirects, consistent URL patterns, and fix broken links.Tools MentionedGlimpse - Free tool to test how AI sees your website: glimpse.webperformancetools.comShow LinksSources Referenced in This EpisodeAI Crawler Statistics:Vercel Blog - The Rise of the AI CrawlerCloudflare 2025 Year in ReviewCloudflare - From Googlebot to GPTBotSearch Engine Land - AI Optimization GuideJavaScript Rendering:Prerender.io - Understanding Web CrawlersSearch Engine Journal - Enterprise SEO Trends 2026No Hacks is a podcast about web performance, technical SEO, and the agentic web. Hosted by Slobodan "Sani" Manic.

"Biti kršćanin našeg vremena znači sve naše misli, riječi, radnje i postupke, sve želje i ambicije preispitivati Kristom i provjeravati evanđeljem." Slobodan Lalić

Tradicionalna novogodišnja epizoda podkasta pod zaštitom Međunarodnog PEN centra, "Dobar loš zao", je pred vama! U prvom delu emisije Nenad Kulačin i Marko Vidojković Izrazili su oduševljenje studentskom akcijom prikupljanja potpisa, izjavili ćacadima saučešće povodom sahrane Ćacilenda, malo se zabrinuli zbog "Pašalićevog zakona", a nisu se mnogo iznenadili posle oslobađanja Vesića i ekipe zbog zločina u Novom Sadu. Gost je, kao i uvek u ovo doba godine, naš lični Deda Mraz i direktor Vesti Nove S, Slobodan Georgiev! Sloba je podelio sa autorima radost zbog završetka 2025. i dolaska još bolje 2026. Pričao je o situaciji u United mediji, predviđao kada će biti izbora i kakav će biti Vučićev pad, a dotakao se još Ivana Ivanovića i Zvezdana Terzića. Sve to nije ni delić sadržaja ovog novogodišnjeg intervjua. U Magarećem kutku saznaćete kod koga će da radi Suzana Vasiljević posle pada Sisolinija. Da bi DLZ opstao, pretplatite se na patreon.com/ucutatinecemo ili pošaljite donaciju na PayPal ucutatinecemo@gmail.com. Na isti mejl možete poručiti DLZ merch sa novogodišnjim popustom.

Biznis priče konferencija 2026 se održava 2. i 3. aprila u Vrnjačkoj Banji, Hotel Zepter.

Slobodan Manić and Shiva Manjunath join another episode of #CRO after dark to discuss their trends in 2026, what will die, what will live, and how Better Call Saul is definitely better than Breaking BadGo check out his second best podcast No Hacks (https://www.nohackspod.com/)

Muriel Augry"Elogio delle chimere"Due città in sognoNeos Edizioniwww.neosedizioni.itIn occasione del 70° anniversario del gemellaggio culturale tra Parigi e Roma Parigi e Roma si intrecciano in un viaggio della mente e del cuore: un sogno alla ricerca della Chimera, simbolo della bellezza che entrambe le città custodiscono e rendono eterna, al di là delle catastrofi della storia e delle incertezze del futuro. Nel 2026 Parigi e Roma festeggeranno il loro 70° anniversario: dal 30 gennaio 1956 la “Città delle luci” e la “Città eterna” sono legate da un gemellaggio culturale, l'unico al mondo che unisce due capitali. “Solo Parigi è degna di Roma, solo Roma è degna di Parigi” è lo slogan che lega queste due città singolari che vivono al ritmo della Storia, dell'Arte e della Letteratura...Questo non è sfuggito alla poetessa francese Muriel Augry, parigina di nascita, romana di cuore, che ha sentito la necessità di rendere omaggio a queste due capitali europee: dal famoso Café de Flore al mitico Caffè Greco, dalle rive della Senna all'animazione di Trastevere lungo il Tevere, gli echi sono numerosi.Come ricordava Paul Klee, «il fare artistico è aoristico», cioè sospeso fuori dal tempo. Così, nei versi di Muriel Augry, le azioni sembrano accadere in uno spazio onirico, senza un preciso inizio o fine, come se la parola poetica volesse ricreare la magia dell'antico tempo verbale greco.Dagli argini della Senna agli spalti delle arene dell'italica capitale, i versi di Muriel Augry, con una scrittura particolarmente carica di ineffabile levità, “conducono il lettore in una trama di immagini fitta di scatti eloquenti, di vivide appercezioni entro le quali la poetessa pone la propria arte. La visione della langue-parole si fa specchio, alterità affascinante e commozione estetica, infinità semantica che addita istanti di oltranza servendosi di una inesauribile abilità nel passaggio attraverso i luoghi” (Enrica Martinengo).Attraverso questo sguardo sognante, Parigi e Roma si mostrano al lettore insieme velate e rivelate: paesaggi interiori che si offrono come tappe di un itinerario ricco di evocazioni e allusioni. È un viaggio in cui il “vedere” diventa anche “ascoltare”, in un'esperienza poetica e conoscitiva che trova in Yves Bonnefoy uno dei suoi riferimenti più luminosi del secondo Novecento. Muriel Augry, scrittrice e poetessa, è nata a Parigi e ha conseguito la laurea in studi umanistici all'Università della Sorbona. Docente all'Università di Torino, come lettrice di madrelingua per un decennio, ha partecipato a numerosi convegni in Italia sulla letteratura di viaggio. Ha in seguito abbracciato la carriera culturale diplomatica, presso le ambasciate di Francia in Italia, Marocco e Romania, come direttrice d'Istituto francese. Il suo libro intitolato “Le cosmopolitisme dans les textes courts de Stendhal et Mérimée” è stato premiato dall'Académie Française. È autrice di undici raccolte poetiche tradotte in una decina di lingue. Le sue opere sono state realizzate in collaborazione con pittori di livello internazionale. I suoi contributi letterari sono apparsi su numerose antologie di novelle e liriche. Testo francese a fronteTraduzione di Enrica MartinengoTavole di Slobodan e Vladimir PeškireviDiventa un supporter di questo podcast: https://www.spreaker.com/podcast/il-posto-delle-parole--1487855/support.IL POSTO DELLE PAROLEascoltare fa pensarehttps://ilpostodelleparole.it/

"Danas za pravoslavne vjernike počinje Božićni post. Kršćani su ga prakticirali već u 4. stoljeću i on ima značajno mjesto u crkvenoj tradiciji i iskustvu. Post je duhovno nastojanje s ciljem duhovnog napredovanja." Slobodan Lalić

Présentée par Olivier.Une fois par mois, le troisième mardi du mois, pendant une heure... Olivier vous emmènera (re)découvrir les liens ou clins d'œil, entre les histoires qui lient le metal et la BD et l'univers Comics. Le lieu ? Radio Metal, bien sûr. Le nom ? Du Metal dans les Bulles. Dans ce troisième numéro de la troisième saison diffusé, Olivier va échanger avec Guillaume, Slobodan ou Gordini, suivant les costumes. L'interview a été réalisée le 18 octobre dernier lors du festival Rock en Maine.

"Vrijeme od jedne do druge ispovijedi treba biti ispunjeno duhovnom borbom i vremenom u kojem evanđelje, blaga vijest Kristova, postaje neprikosnovenim zakonom našeg života. " Protojerej Slobodan Lalić

"Molitvom mijenjamo sebe i svijet oko nas." Slobodan Lalić

"Bog nam sa sobom ne donosi paket uputstva i mjera po kojima bi se trebali vladati, nego samoga sebe, a to znači da donosi život, ljubav, radost i preobraženje." Paroh zagrebački Slobodan Lalić.

Amir Kamber razgovara s dobitnikom Nagrade "Miroslav Krleža" o njegovom novom romanu. Slobodan Šnajder u "Anđelu nestajanja" ispisuje povijest Zagreba, između ostalog, iz vizure jedne gradske dvokatnice kojoj daje moć govora. Književni kritičar Davor Korić pojašnjava kontekst i raščlanjuje zašto se u romanu, pored niza tzv. malih ljudi, pojavljuju istorijske ličnosti Josip Broz Tito i Koča Popović. Postavlja se pitanje gdje je Thompson u cijeloj priči? Donosi li Šnajderov književni anđeo utjehu? Von Amir Kamber.

Slobodan Manić is the host of the No Hacks podcast, where he has honest, insightful conversations with industry pros about creating better digital experiences without shortcuts. Would you like a roast on your podcast.Roast of the Awakening Podcast https://www.podpacer.com/roast-my-podcast/a567fcb6-e80d-4d72-9544-28a7c38d6e44/#podcasting #podmatch #podcastroast====================Join Podmatch ⁠⁠ https://www.joinpodmatch.com/roy⁠Speaking Podcast Social Media / Coaching My Other Podcasts ⁠ https://bio.link/podcaster ⁠====================Bio of Slobodan Manić I've spent over 15 years in the world of web development and optimization, and I still love the challenge of creating websites that are not just fast and SEO-friendly, but genuinely enjoyable for users. My work is all about finding those little tweaks that make a big difference in performance and user experience.On the side, I host the No Hacks podcast, where I get to chat with some of the smartest people in the industry about how we can all create better online experiences. The podcast has become a space where I can share what I've learned, explore new ideas, and connect with others who are as passionate about tech as I am.Whether I'm coding a site or recording an episode, I'm always curious, always learning, and always looking to improve. That's what keeps me excited about what I do every day.What we Discussed: 00:20 Who is Slobodan Manić 01:05 How he got Started in Podcasting02:40 He lists all his Podcast equipment on his website03:40 You do not need to be a Tech person to Start a Podcast04:25 Riverside Vs Zoom05:50 Roasting your Podcast09:00 Why he created the company15:00 Creating an engaging Descrition for your Podcast with timestamps16:00 COHESEO Boosting ads18:20 How to make your Website with Disability Access20:50 Conversation Rate Optimization23:35 His Podcast and what he learnt from Guests28:40 Getting Clients from your Podcast31:30 Do not think Sponsorship is for all Podcasts How to Contact Slobodan Manić https://www.webperformancetools.com/https://www.linkedin.com/in/slobodanmanic/___________________

Ready to save hours on podcast production without losing your personal touch? Slobodan (Sani) Manić shares how to streamline your workflow with AI and automation while keeping your content authentic. Learn how to reduce stress, boost growth, and stay consistent behind the mic.   WHAT TO LISTEN FOR A crucial first step in podcasting The power of templating episode outlines  Ways to automate outreach, scheduling, and follow-up emails How to use ChatGPT effectively  Why assumptions limit your show's potential   RESOURCES/LINKS MENTIONED Podpacer Make ChatGPT Claude   ABOUT SLOBODAN MANIĆ ​Slobodan “Sani” Manić is a seasoned digital optimization specialist with over a decade of experience in web performance, technical SEO, and conversion rate optimization (CRO). He is the host of the No Hacks Podcast, where he engages with industry experts to explore effective digital strategies without relying on shortcuts. ​   Sani is the co-founder of Web Performance Tools, Inc., the company behind products like Podpacer and Coheseo. He also serves as the fractional Chief Growth Officer at FOSH.  His previous roles include positions at Instacart, Maksimer AS, and Alpha Brand Media (Search Engine Journal)   CONNECT WITH SLOBODAN Website: Slobodan "Sani" Manić Podcast: No Hacks | Apple Podcasts and Spotify Instagram: @slobodanmanic LinkedIn: Slobodan Manić   CONNECT WITH US If you are interested in getting on our show, email us at team@growyourshow.com. Thinking about creating and growing your own podcast but not sure where to start? Click here and Schedule a call with Adam A. Adams! Subscribe so you don't miss out on great content and if you love the show, leave an honest rating and review here!  

U novoj epizodi podcast-a pod zaštitom Međunarodnog PEN centra "Dobar loš zao", Nenad Kulačin i Marko Vidojković pozdravili su pojavljivanje najvećeg protesta u istoriji Srbije u svim svetskim medijima, pojavljivanje napada soničnim oružjem u svim svetskim medijima, analizirali su događanje naroda u Obrenovcu i drugim mestima i zapisali najnoviji recept blokadnog kuhara Jove Bakića. Gost u ovoj epizodi je iskusni novinarski vuk, Slobodan Stupar. On je raspršio sve pesimistične misli oko nastavka protesta, predvideo je kada će RTS ponovo postati javni servis, a pružio je i nekoliko scenarija za pad režima, koji je, po njemu, neminovan. U Magarećem kutku moći ćete da čujete bizona kako falšira. Da bi DLZ nastavio da postoji, molimo vas pretplatite se na patreon.com/ucutatinecemo ili pošaljite donaciju na PayPal dlz.istern@gmail.com DLZ, samo na našem portalu.

Profesor Fakulteta političkih nauka u Beogradu Slobodan Marković izjavio je da je moć Srpske napredne stranke osporena. "Autoritet je politički prešao na studente, ali oni ne žele da ga pretvore u političku moć", navodi.

Šta je nateralo Srpsku pravoslavnu crkvu da se ogradi od teksta na svom sajtu u kojem se kritikuju studenti, a patrijarha da posle dva meseca od početka protesta otvoreno osudi nasilje? O ulozi crkve u društveno-političkoj krizi u Iza vesti govorio je profesor na Univerzitetu u Novom Sadu, etičar Slobodan Sadžakov.

Craig Fowler and Robert Borthwick chat through the wreckage of another Scottish Premiership weekend, including Stuart Kettlewell walking out of Motherwell, question marks over Jimmy Thelin's management, the powerful running of Hearts' forward pair, Cyriel Dessers being the weirdest player (... ever?), and some dodgy refereeing in the Highlands. Today's podcast is sponsored by AG1. Head to https://drinkag1.com/terrace to take advantage of the special offer. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Vaš omiljeni podkast, koji je i u novoj godini pod zaštitom Međunarodnog PEN centra, "Dobar loš zao", startuje odmah posle novogodišnjeg dočeka! Nenad Kulačin i Marko Vidojković ulepšaće vam ulazak u 2025. analizom izostanka Aleksandra Vučića sa otvaranja brze deonice Šabac - Loznica, neskrivenom radošću zbog propasti predsednikovog frik šoua u Sava centru, te euforijom zbog hapšenja Nenada Nešića. Gost je i u ovoj novogodišnjoj epizodi deda mraz sa Nova S, Slobodan Georgiev! Za razliku od prošle godine, Sloba je ovog puta umereni optimista. On je detaljno analizirao batrganje vlasti pod studentskim blokadama, iznoseći niz argumentovanih pretpostavki šta sve može da se dogodi u narednih 365 dana. U Magarećem kutku moći ćete da vidite kako je BIA preporodila Vulina. DLZ, samo na našem portalu! Pomozite da emisija nastavi da postoji donacijama na PayPal dlz.istern@gmail.com ili pretplatom na patreon.com/ucutatinecemo

Doktor Slobodan Simić je psihijatar na Institutu za mentalno zdravlje u Beogradu gde vodi Kabinet za sudsku psihijatriju. Autor je knjiga "Sve o narkomaniji" i "Sve o depresiji". Član je Srpskog lekarskog društva, Srpske lekarske komore i Udruženja psihijatara Srbije. _______________________________________________________________________________________________ _ Sponzori ⚡️ Crux suplementi: Ja koristim Ashwagandu pred svako snimanje podkasta ili pred neku meni lično važnu aktivnost koja zahteva moj fokus i energiju. Pružite prirodnu snagu svom umu i telu:

Slobodan "The Maniac" Manić joined Shiva to rap about snakeoil in CRO. From understanding the importance of process-focused methodologies, recognizing red flags in case studies, and emphasizing research over results, this episode equips you with the tools needed to avoid being deceived by CRO scams. This is important, because many times people will call themselves 'CROs' and, unfortunately, it ends up cheapening our reputation when bad faith actors use our name to peddle bullsh*t. Slobodan is the homie, and this was a banger podcast. Vibes were immaculate. Timestamps: 00:00 Start of Episode 2:27 What IS Snakeoil...? 5:14 Snakeoil in CRO Case Studies 8:39 Are "Guarantees" Bad? 11:48 Fixation on "Micro" vs "Macro" Metrics Can Be Problematic 21:35 Detecting Snakeoil in CRO Agencies 38:22 Shit You Should Know : Tim Mehta Go follow Slobodan on LinkedIn, and subscribe to his show at https://www.nohacks.show/ Also make sure you guys are following Tim Mehta on LinkedIn - he posts great content! If you have listener questions, submit them at https://tinyurl.com/askfromatob for a chance to be featured too!

Slobodan Klipa je svoju trenerska karijeru posvetio pronalasku i razvoju mladih igrača i to radi uspešno skoro 30 godina, a sada je novi gost Jao Mile podcast-a. https://www.jaomile.comŠta je potrebno za uspeh u košarci, ali i ko ga je najviše razočarao od talentovanih igrača imaćete priliku čuti večeras. 00:00:00 Početak 00:00:55 Humanost 00:01:15 Slobodan Klipa00:02:00 Kina00:29:00 Dnevna košarka 00:38:00 Razvoj igrača 01:11:40 KLS 01:25:01 Pasarela01:38:10 Mlaðe reprezentacije01:57:00 Odrastanje i prvi treneski dani02:18 40 Najtalenat 02:37:25 Košarka u budućnosti 02:43:40 Savet za mlade02:45:20 Top 502:50:00 FMP novi početakThumbnail designer:https://instagram.com/design33_mk?igshid=MzRlODBiNWFlZA==Pratite nas na društvenim mrežama!Instagramhttps://www.instagram.com/jaomile_podcast/Facebook https://www.facebook.com/JAOMILEPODCASTTikTokhttps://www.tiktok.com/@jaomile_podcastTwitter https://twitter.com/mileilicGost: Slobodan KlipaDatum: 10. jul  2024. Autor i domaćin: Mile IlićLokacija: Studio na kraju UniverzumaProdukcija: Infinity Lighthouse#jaomilepodcast #slobodanklipa #fmp #crvenazvezda  #kkpartizan #nikolajovic #nba  #nikolajokic #abaliga #jokic #bogdanovic #euroleague #doncic #nikolatopic #zagreb

00:00:00 Početak00:01:30 Slobodan Soro u gostima00:03:45 Analiza Jadranske Lige00:06:00 Fićina poslednja sezona00:12:00 Klub kao okosnica reprezentacije00:16:15 Mlađe kategorije kluba i NBgd Vukovi00:21:45 Finansijska stabilnost00:23:45 Igrački kadar i planovi za narednu sezonu00:37:15 Domaća klupska scena i budućnost srpskog vaterpola00:49:15 Final Four - šta očekujemo od turnira na Malti?00:59:00 Imidž kluba u javnosti01:05:00 Pitanja gledalacaKupite naše majice, knjige i podržite nas na: https://shop.infinitylighthouse.com Postanite član na YouTube-u: https://www.youtube.com/channel/UCQ2D37u3DU1XGxxriq5779Q/joinPodržite nas na Patreonu: https://www.patreon.com/infinitylighthouse ★ Support this podcast on Patreon ★

Slobodan Bubnjević je naučni novinar i pisac. Diplomirao eksperimentalnu fiziku na Fizičkom fakultetu Univerziteta u Beogradu. _______________________________________________________________________________________________

opening other's mail worse than Slobodan? You decide!

"Prazan prostor koji si ostavio je isto važan kao ono što si nacrtao." U 248. epizodi Pojačala Ivanu Miniću pridružuje se Slobodan Jovanović, Coba. Čovek koji na čelu svoje agencije za brand dizajn Coba&Associates/After Studio već 20 godina pomaže klijentima i saradnicima iz najrazličitijih profila i delatnosti da izgrade identitet svog brenda, istaknu se među konkurencijom i predstave tržištu bit svog proizvoda ili usluge na najbolji mogući način. Coba i njegov tim talentovanih i stručnih saradnika iza sebe imaju bogato iskustvo u radu sa klijentima i kompanijama visokih profila, što će biti jedna od tema današnjeg razgovora u Pojačalu. Pored diskusije o dizajnu identiteta i brendova na tržištu, Ivan i Coba će takođe porazgovarati i o muzici, jer naš današnji gost nije samo iskusni brend dizajner već i pasionirani DJ. Teme u epizodi: - Uvod - Kad porastem biću... - Studentski dani - Grlom u jagode - Omiljeni projekti - Prekretnice u karijeri - Rad u okviru sistema - Nova era za agenciju - Muzika u srcu - Šta se promenilo Realizacija Pojačalo podkasta ne bi bila moguća bez naših izuzetnih partnera: - Kompanija Epson koja je vodeći svetski proizvođač projektora i štampača za sve namene: https://www.epson.rs/sr_RS - Kompanija Orion telekom provajtera najbrže internet infrastrukture u Srbiji sa preko 30 godina iskustva: https://oriontelekom.rs Podržite nas na BuyMeACoffee: https://bit.ly/3uSBmoa Pročitajte transkript ove epizode: https://bit.ly/48jeylg Posetite naš sajt i prijavite se na našu mailing listu: http://bit.ly/2LUKSBG Prijavite se na naš YouTube kanal: http://bit.ly/2Rgnu7o Pratite Pojačalo na društvenim mrežama: Facebook: http://bit.ly/2FfwqCR Twitter: http://bit.ly/2CVZoGr Instagram: http://bit.ly/2RzGHjN

Došlo je ono doba godine kad joj je kraj, a počinje sledeća. U skladu s tim, evo i novogodišnje epizode podkasta, koji i u 2024. ulazi pod zaštitom Međunarodnog PEN centra, "Dobar, loš, zao". Nenad Kulačin i Marko Vidojković proslavili su završetak godine tako što su u prvom delu emisije komentarisali policijsko batinanje golorukih studenata, Vučićeve laži o tome gde se krio dok su bile demonstracije i ostale vesele teme. Tradicionalni novogodišnji gost je anti-Deda Mraz, Slobodan Georgiev! Uneo je preko potrebnu dozu optimizma svakome ko je za vlast, pošto su njegove prognoze crne i sumorne, a kaže za optimizam treba da se obratimo pravom Deda Mrazu. Uz šalu-komiku došlo je i do detaljne analize trenutne političke krize. U Magarećem kutku moći ćete da nagađate šta se desi kad se u šumi sretnu Ana Brbonjić i dva ježa. DLZ, samo na našem portalu! Emitovanje podkasta nastavlja se 10. januara.