Podcasts about google enterprise

Steve Benson's leadership journey is a masterclass in resilience, grit, and innovative growth strategies. As the Founder and CEO of Badger Maps, an app for B2B field sales, he has mastered focusing on the ideal customer profile and harnessing the power of offshore talent. Join Jim and Steve as they discuss Steve's bootstrapping journey all the way to up to 5.4 million ARR. 3 Key TakeawaysEstablish a Dedicated Support Team Separate from Sales: For years, Steve's sales team handled all customer calls, which was effective for sales inquiries but less so for support issues. To enhance efficiency and focus, we have now segregated these functions. While the sales and support teams maintain communication for cohesive operations, this separate allows the sales team to focus exclusively on sales activities, ensuring a more targeted and effective approach. Leveraging Offshore Software Development Talent is Table Stakes for Bootstrapping a Company: In the US, exceptional software engineering talent commands a premium price, justifiably for those prioritizing domestic sourcing. However, for startups operating without significant external funding or capital, exploring offshore software development partnerships can be a strategic move. Countries like India, Poland, and Brazil offer a wealth of skilled professionals, providing a diverse array of options for cost-effective and quality development solutions. When Searching For a Loan, Compare Like-For-Like: Some companies offer revenue-based loans. Others offer discount rate loans. And of course there are APR loans. When you're shopping around, convert every offer to APR so you can compare apples to apples. ResourcesSteve Benson on LinkedIn: https://www.linkedin.com/in/stevenbenson/ Badger Maps: https://www.badgermapping.com/ Badger Sales University: https://salesuniversity.badgermapping.com/ (Use the following code for first month free, 2nd month 80% off: STEVE80)Steves Outside Sales Talk Podcast: https://www.outsidesalestalk.com Steve on Instagram: https://www.instagram.com/stevebensonsf/ Steve on Twitter/X: https://twitter.com/SteveBenson About Our Guest Steve Benson is CEO and founder of Badger Maps, the #1 app in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.In 2012 Steve founded Badger Maps for outside and field salespeople to upgrade existing CRMs with mapping, routing, and scheduling. He also hosts the Outside Sales Talk, a podcast specifically for outside salespeople, and is the President of the Sales Hall of Fame.About The Dirt Podcast The Dirt is about getting real with businesses about the true state of their companies and going clear down to the dirt in solving their core needs as a business. Dive deep with your host Jim Barnish as we uncover The Dirt with some of the world's leading brands.If you love what you are getting out of our show...

Saturday Mornings host Glenn van Zutphen and co-host, award-winning author Neil Humphreys talk with  Marija Ralic, Google.org Lead, Google APAC, and Mehreen Tanvir, Project Manager, The Asia Foundation about Go Digital ASEAN 2.0 and how Google partners with Enterprise Singapore, SGTech to offer 15,000 Google Career Certificate scholarships to 300 local SMEs and underserved communities including Certificates in Data Analytics and Business Intelligence.See omnystudio.com/listener for privacy information.

On today's show we have Steve Benson joining us. Steve is CEO and founder of Badger Maps, the #1 App in the App Store for outside and field salespeople. Steve is also CEO of Badger Sales University. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.   In 2012 Steve founded Badger Maps for outside and field salespeople to upgrade existing CRMs with mapping, routing, and scheduling. He also hosts the Outside Sales Talk - a podcast specifically for outside salespeople and is the President of the Sales Hall of Fame.   More from Steve:  Badger Maps Website: https://www.badgermapping.com/ Outside Sales Talk Podcast: https://www.outsidesalestalk.com/ Badger Sales University: https://salesuniversity.badgermapping.com/ Linkedin Steve: https://www.linkedin.com/in/stevenbenson/     Want more Business Choreography?  Check out… Website: Bizchoreo.com BC Group: https://bizchoreo.com/group  

You lose 8 hours a week behind the wheel. Get the fastest route to all your daily sales appointments! Steve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside salespeople to upgrade existing CRMs with mapping, routing, and scheduling. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009. He also hosts the Outside Sales Talk – a podcast specifically for outside salespeople and is the President of the Sales Hall of Fame. Connect with Jon Dwoskin: Twitter: @jdwoskin Facebook: https://www.facebook.com/jonathan.dwoskin Instagram: https://www.instagram.com/thejondwoskinexperience/ Website: https://jondwoskin.com/ LinkedIn: https://www.linkedin.com/in/jondwoskin/ Email: jon@jondwoskin.com Get Jon's Book: The Think Big Movement: Grow your business big. Very Big!   Connect with Steve Benson:  Website: https://www.badgermapping.com/ Twitter: https://twitter.com/SteveBenson Instagram: https://www.instagram.com/stevebensonsf/ LinkedIn: https://www.linkedin.com/in/stevenbenson/ Facebook: https://www.facebook.com/benson.steve

Dave is the founder and CEO of Upstart, the first consumer lending platform to use Machine Learning (ML) to price credit and automate the borrowing process. Prior to founding Upstart, Dave was President of Google Enterprise and built Google's billion-dollar cloud apps business worldwide, including product development, sales, marketing, and customer support. He started in Silicon Valley as a Product Manager at Apple and was an associate in Booz Allen's Information Technology practice. We cover the joy and glory of building a $25 billion plus company in just about nine years, and as we rarely get a public CEO on, I've got a lot of questions. We talk about business and the markets and lending and interest rates – pretty much how all these things work. Plus we get into remote work, raising venture capital, and the long slug of it all. Enjoy!  Guest - Dave Girouard, Founder and CEO at Upstart  howardlindzon.com, upstart.com  Twitter: @howardlindzon, @davegirouard, @upstart, @knutjensen  linkedin.com/in/davegirouard  #fintech #invest #investment #venturecapital #stockmarket #finance 

What can call center leaders learn from outside sales? How vital is it to be efficient and effective in your outreach? Working with people you don’t have control over demands a certain level of trust. You want to make certain that you’re getting a good look at what they’re doing. In this episode, Steven Benson from Badger Maps and I, talk about his experiences in field sales software, specifically helping companies map out where their field sales reps should go, then how does this apply to the call center realm. Learn more about what’s in the world of outside sales, how to manage a remote team, and also about metrics. Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason's HUB – www.JasonCutter.com Connect with Steven on LinkedIn.Steven‘s BioSteve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside salespeople to upgrade existing CRMs with mapping, routing, and scheduling. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise’s Top Sales Executive globally in 2009. He also hosts the Outside Sales Talk – a podcast specifically for outside salespeople, and is the President of the Sales Hall of Fame.Steven’s Linkshttps://www.badgermapping.com/Learn more about StevenShow less Jason: Hey, what’s going on. Everybody. Jason cutter here. This is the scalable call center sales podcast. So glad that you’re tuning in and joining me, I’ve got a special guest. He is a returning guest. His name is Steven Benson from Badger maps, uh, which is focused on field sales software.[00:00:17] And we’re going to get into that. Steve was a previous guest on my other podcast, Steven welcome to the scalable call center sales podcast.[00:00:25]Steven: Jason, thanks for having me. I’m really glad to be.[00:00:28]Jason: Yeah. So listeners of the authentic persuasion show, we’ll remember you from episode 328, which

In this episode of Net Effects Podcast, Mark Bavisotto and guest host Salil Kulkarni (President/CEO and Founder of Vichaar, LLC) talk with Palo Santo Networks President Amit Singh about cybersecurity and its potential as “one of the most vibrant fields for innovation.” Amit attributes his success and journey to his dad's wisdom. Amit grew up in India and traveled to America to get his Master's degree. Upon graduation from Rensselaer with a Master's in Industrial and Management Engineering, he joined Oracle as a software engineer in the early 90s. He rose to VP of Sales within the company and in 2007, and realized that the future of computing was the Cloud. He joined Google Enterprise and led Google from a consumer-focused company to an enterprise. In 2018, he joined Palo Alto Networks (PANW) — a leader in cybersecurity with core products that include advanced firewalls and cloud-based offerings. Amit shares predictions for the next normal as informed by decades of experience in leading digital enterprise initiatives. --- Send in a voice message: https://anchor.fm/neteffectspodcast/message

Today’s episode is with Dave Girouard, the CEO and co-founder of Upstart, an AI-powered lending platform that recently went public. Before founding Upstart, Dave was President of Google Enterprise, and spent 8 years building Google's billion dollar cloud apps business. Here at First Round, we first came to know Dave when we invested in Upstart’s seed round back in 2012, and we’ve found him to be one of the most tenacious and focused founders we’ve ever backed. In today’s conversation, Dave gives us an inside look at how the business was built and what other startups can learn from its early days. In addition to unpacking the initial idea and subsequent business model pivot, Dave gets into what it felt like flying under the radar of Silicon Valley, why he “sucked at fundraising,” and how he and his co-founders have stuck together for almost a decade.  From his “Are you Airbnb or Paypal?” test and why you should look at your career in landscape mode, to the three mental models he leans on to manage his psychology as a founder, Dave shares helpful frameworks that any startup leader can learn from. We also dive into his “management by exception” philosophy, what he learned from Google, how he runs his leadership team, and why he leans on references, not interviews, when hiring execs.   You can follow Dave on Twitter at @davegirouard and you can read his First Round Review articles that we mentioned in the episode here:  https://firstround.com/review/speed-as-a-habit/  https://firstround.com/review/how-does-your-leadership-team-rate/  https://firstround.com/review/a-founders-guide-to-writing-well/    You can email us questions directly at review@firstround.com or follow us on Twitter @twitter.com/firstround and @twitter.com/brettberson 

 In this special episode of Outside Sales Talk, our host Steve Benson gets interviewed by Badger Maps CSA, Pien de Meulemeester. Steve discusses what you can do to get your team through this current economic crisis. Here are some topics covered in this episode: Behavior changes sales leaders need to makeAdapting your messagingCost reduction tipsImpacts to field sales About the Guest:Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople, and host of the Outside Sales Talk. After receiving his MBA from Stanford, Steve worked in field sales with companies like IBM, Autonomy, and Google, where he was named Google Enterprise’s Top Performing Salesperson in the World in 2009. Steve has also been named one of the Top 40 Most Inspiring Leaders in Sales Lead Management. Listen to more episodes of the Outside Sales Talk here and watch the video here! If you love the Outside Sales Talk podcast, you’ll also love Badger’s newsletters! Our 95,000+ subscribers stay at the top of their game with actionable tips from top sales experts.Are you in? Subscribe to Badger Maps’ newsletters now!

Have you been trying to figure out how to navigate selling during this pandemic or you’re struggling with keeping your teams motivated? In this episode, I discussed with Steve how selling has evolved since the beginning of the Covid-19 pandemic and how to pivot, maintain a good relationship with your clients, and sell better.    Steve is the founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve was Google Enterprise’s Top Sales Executive in 2009. In 2012, Steve founded Badger Maps, a software company that helps Field Sales People optimize their routes and schedules to save time and be on time so they can sell more. Steve is also the host of the Outside Sales Talk podcast where he interviews industry experts on their sales tips.  WHAT YOU WILL LEARN IN THIS EPISODE: How to shift strategy during crisis New ways to empower your team members The right ways to prospect How to maintain a good relationship with your clients The strategic importance of training and coaching in this moment of time   SHOW NOTES [00:11] Welcome to this Episode [00:58] Shopify success story [02:38] Welcome Steve Benson [03:13] Updates on Sales, technology, and leadership [04:10] Adapting to the new sales culture [05:09] Building Relationships [05:28] Selling on Zoom vs Face-to-Face [05:38] Communicating in the new normal [06:13] Prospecting challenges [07:18] Adjusting your sales message [07:31] The importance of staying empathetic [10:00]The rise of food delivery and health care organizations [11:01] Challenges facing today's sales leaders [12:18] Re-sizing the sales teams [13:00] Hire now [13:26] The importance of training and coaching aspect [16:04] Leading remotely [19:01] The art of storytelling for Steve [19:57] Steve's Contact info   You can connect with Steve on LinkedIn, Twitter and  Instagram. You can keep up with happenings on Badger Maps on their website, LinkedIn, Instagram and Twitter

Google News and Updates The Anywhere School: 50+ Google for Education updates MEET In September, we’ll kick off with a larger tiled view of up to 49 people and an integrated Jamboard whiteboard for collaboration. We’ll also release new controls so moderators can choose to always join first, end meetings for all participants, disable in-meeting chat, and much more. In October, we’ll launch custom and blurred backgrounds to provide some extra privacy. Breakout rooms and attendance tracking will also be launching for all Google Enterprise for Education customers, allowing for more engaged classes and insights on participation. Later this year, we’re rolling out hand-raising for all customers and Q&A and polling for G Suite Enterprise for Education customers. Plus, we’ll launch a new temporary recordings feature that will be available to all Education customers for free (premium recordings will still be part of G Suite Enterprise for Education).  CLASSROOM A new to-do widget on the Classes page will help students see what’s coming up, what’s missing, and what’s been graded.  Teachers can now share a link to invite students to their class, which makes joining a class much easier.  Classroom will soon be available in 10 additional languages, for 54 languages total. educators can soon run originality reports five times per course (up from three previously). And with G Suite Enterprise for Education, educators will be able to see matches for potential plagiarism not only against webpages but between student submissions at their school. school leaders with Enterprise licenses will have greater visibility into Classroom usage via new Data Studio dashboards, which allow admins to see active classes, measure feature adoption, and monitor teacher and student engagement.  To support teachers and admins, we’re making it easier to sync Classroom grades with a push to your Student Information System (SIS), starting with Infinite Campus customers (and more SIS to come). Keep reading for more details on what’s new in Classroom. On The Blogs Matt How to use Jamboard in the classroom: 20+ tips and tricks The Unboxing Video: A fun classroom video activity Kasey Read-Along Storybooks Using Audio in Google Slides (by Mike Mohammed) Flipgrid: The Go-To Remote Learning Tool Shake Up Learning Book Study (starts Oct. 1, 2020)

In this episode of the Startup Selling Podcast, I interviewed Steve Benson.   Steve is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, he joined Google, where he became Google Enterprise's Top Sales Executive globally in 2009.   In 2012 Steve founded Badger Maps to help field salespeople be more successful by optimizing their routes and schedules to save time and be on time so they can sell more.    He hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. He is also the President of the Sales Hall of Fame.     Some of the topics that we discussed in this episode are:   Steve’s process of getting on to podcasts and shows. How to think through the process of ‘outside sales’. How do you make adjustments in a world where you can’t go out and sell? How to leverage your Product Champion in ways that you’re not doing but you should be doing? How to think through and how to build an account map? How to think about motivation as a Sales Leader or CEO? What should you be doing as a Sales Leader to keep your reps sharper? Why you should not be discounting your price. How to shift the structure of compensation plans for your sales team.      Link & Resources:   Outside Sales Talk Podcast: www.outsidesalestalk.com   Badger Maps for Field Sales: www.badgermapping.com   Steve Benson on LinkedIn: www.linkedin.com/in/stevenbenson   Sales Hall of Fame: www.badgermapping.com/sales-hall-of-fame     Listen & subscribe to The Startup Selling Show here: Stitcher | Spotify | iTunes | Soundcloud | SalesQualia.com   Thanks so much for listening! Tell a friend or ten about The Startup Selling Show, and please leave a review wherever you’re listening to the show.

My special guest on this episode of Sales Chalk Talk is Steve Benson. Because of the challenges with the COVID situation, many salespeople and business owners have switched from in-person sales calls to virtual ones. That works quite well in some situations. What about the businesses and salespeople who need in-person interaction to demo their products? How can they cope and what is the outlook for field sales Post-C-19? Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. Steve is a Field Sales expert. Come listen in as he shares some valuable insights into the present and the future for in-person selling. On this podcast, you’ll discover: • The new challenges currently facing sales managers • What sales leaders need to do right now • The areas in which your salespeople need coaching • How to bridge the “No In Person Calls” Gap • The future of field sales, Post C-19 • And MUCH, MUCH more! Steve’s website is http://badgermapping.com. If you’d like to take advantage of more resources to help you dramatically increase your sales and revenue, go to redcapsalescoaching.com.

Orders are down. Margins are down. Morale is down. It’s difficult being a field salesperson right now, but it might be even more difficult being a sales leader. Temporary measures are running out and the front office is calling for help. As a sales leader, it’s time to take action to meet your mid-term challenges and position your sales pipeline for the post-Covid environment. What tactics and behaviors should you be considering? And whose advice should you listen to? How about a successful CEO with a proven record of outside sale excellence? This episode of the Asher Sales Sense Podcast – “How to Lead a Sales Team in an Economic Downturn” – features host Kyla O’Connell with guest Steve Benson, CEO of Badger Maps, the number one route planner for field salespeople. Before founding Badger Maps in 2012, Steve was Google Enterprise’s Top Sales Executive Globally. He hosts his own podcast, “Outside Sales Talk”, where he interviews industry experts on their top sales tips. Steve is also the President of the “Sales Hall of Fame.” What changes do sales leaders need to make in their behaviors in a time of crisis to keep revenue flowing? What can a sales leader do to keep margins from compressing? What coaching do field sales reps need? How should sales leaders respond to internal pressures to reduce costs? What about recruiting in a down economy? What trends are already evident for the post-Covid economy? How should sales leaders be communicating and what message adjustments need to be made? Tune in to learn the answers to these questions so you can keep your sales team on top of a down economy. About Kyla's guest: Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive Globally in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. Steve is also the President of the Sales Hall of Fame. Asher Sales Sense is hosted by John Asher and Kyla O’Connell of ASHER Strategies which is a program on the Funnel Radio Channel.  ASHER Strategies is the sponsor of ASHER Sales Sense.     

In this episode, Billy Franz (Director of Sales and Channel for SADA) explains how modern enterprises are leveraging Google’s G-suite, GCP and Chromebook platforms and products to better their collaboration and cost-optimization.

In this episode, we have Steve Benson, founder and CEO of Badger Maps, a time management software that helps sales reps optimise their routes and be on time. He was Google Enterprise’s top sales executive in 2009 and is the host of the Outside Sales Talk podcast. In this episode we discuss: How to adapt […] The post Adapting To The New Normal In Sales with Steve Benson appeared first on SOCO Sales Training.

In this episode of Silicon Valley Insider, Keith Koo’s guest is Jarred Winn, Senior Vice President of Charity at Binance, the world’s largest Bitcoin and cryptocurrency exchange by volume. Jarred discusses his focus on creating strategies for partnerships and philanthropic campaigns using Binance’s charitable giving platform. At the beginning of the show, Keith and Jarred give a brief review of Bitcoin and cryptocurrencies, how they function and how to keep digital assets safe. They also discuss the role cryptocurrencies can play in serving charitable giving and philanthropic campaigns and how to measure the impact of those donations.  Keith discusses how many non-profits are assigned independent ratings on their financial accountability to donors (generally 75% and above is considered an “A+” rating. Jarred mentions how of the $4 million dollars in cryptocurrencies that have been processed thus far via Binance, over 99.5% have gone directly for its intended purpose. Jarred gives examples of how global campaigns giving relief in Australia and Africa have performed and how interested organizations and donors can engage to use their platform. On this week’s Cyber-Tip, Keith brings to light a renewed focus by bad actors in emailing phishing campaigns specifically targeting corporations that use platforms like Microsoft Office 365 or Google Enterprise. On this Pivot, Keith and Jarred discuss the future of cryptocurrencies and their potential role in transforming financial accountability. Subscribe and Download to “Silicon Valley Insider” to find out more: www.svin.biz

Hey, it's Matt! Welcome back to our podcast. In this episode we have Steven Benson as our guest. Steve and I discuss how you can hedge and protect your business during a black swan event. Steve is the founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve was Google Enterprise's Top Sales Executive in 2009. In 2012, Steve founded Badger Maps, a software company that helps Field Sales People optimize their routes and schedules to save time and be on time so they can sell more. Steve is also the host of the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. In this episode we discuss: Where he got his taste for entrepreneurship [2:18] Steve tells the story of his first business ventures as a young kid [3:30] How he got suspended in high school because of his business idea [4:38] Steve's career path after studying in Stanford [5:30] What he learned from other companies he worked at and how he applied them at Google [6:06] The types of customers he was in charge of at Google [7:55] How Badger maps was born [8:37] Companies that benefit from using Badger maps [10:35] How Steve started Badger maps despite not having a coding ability and being bootstrapped [11:23] How he found the programmer for Badger maps [12:05] The next steps after creating a product [12:40] How to ensure your first sale before launch [13:08] Approaching customers about the product and how Steve communicated pricing [14:23] Issues he encountered when they launched and how they overcame them [16:01] The point in the business when he found out that Badger maps could be profitable [17:26] What Steve is doing to hedge his business against the unknowns during turbulent times [18:58] Handling debt and getting investments in a black swan event [23:40] Finding lenders/investors that are best for your business [26:27] Negotiating loan terms [29:35] Amount of returns lenders are looking for [34:21] Where to learn more about Steve and his product [35:34] Quotable Quotes If you've got that demand already, you're going to sell it (product) a lot quicker. Building software is messy and the stuff crashes all the time and goes down all the time early on, and that's why people pay us. A lot of things that would have made sense in good times, that don't make sense now, you need to cut those. Any type of loan is negotiable. Links to sources and tools Follow Steve and Badger maps on social media to learn more about him and his business: Facebook page: https://www.facebook.com/BadgerMaps/ Personal Linkedin: https://www.linkedin.com/in/stevenbenson Company LinkedIn: https://www.linkedin.com/company/badger-mapping-solutions/ Instagram - @stevebensonsf Twitter: @SteveBenson @BadgerMaps . Go to https://www.badgermapping.com/ to start your free trial of Badger maps and watch your sales team sell 20-25% more Subscribe and listen to Steve's podcast- Outside Sales Talk - where he talks to industry leaders and experts to learn the strategies and tactics that make them successful in Outside Sales: https://www.badgermapping.com/podcast/ Did you enjoy listening to our guest in this episode? If you did, please leave this episode a review. Who should we have on next? Support our podcast Rate and review: https://podcasts.apple.com/us/podcast/pass-t...

Nathan Rader is currently the Chief Revenue Officer at Parsable, but has spent more than 20 years in technology, with 11 of those years being at Google Enterprise. In this episode, we discuss Nathan’s extensive background in the industry, how the enterprise software business model has evolved, and how to enable customers to become self-sufficient. Creating the best product is no longer enough; in order to gain market share, subscription-based business models need to focus on customer retention by helping clients throughout their journey, not just deployment. Tune in to hear how that can be achieved along with other lessons Nathan learned at Google that he is now carrying through at other organizations. Host: Tony Safoian Guest: Nathan Rader Connect on Twitter: https://www.twitter.com/cloudnclear https://www.twitter.com/SADA https://www.twitter.com/Safoian https://twitter.com/NathanRader Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/safoian/ https://www.linkedin.com/in/nathan-rader-6a4a581/ To learn more, visit SADA.com.

SADA's Director of Google Enterprise Search, Chad Johnson, is responsible for the growth of the Google Enterprise Search line of business, including the transition to Google's Cloud Search replacement for the Google Search Appliance. He joins this episode to discuss how he got into the world of Search, how Enterprise Search has transformed over the years, customizations that improve the customer experience, and more. We also discuss Contact Center AI and how Cloud Search helps agents quickly search through the organization's knowledge base.   Host: Tony Safoian Guest: Chad Johnson Connect on Twitter: https://www.twitter.com/cloudnclear https://www.twitter.com/SADA https://www.twitter.com/Safoian Connect on LinkedIn: https://www.linkedin.com/company/sada/ https://www.linkedin.com/in/safoian/ https://www.linkedin.com/in/chadrjohnson/ To learn more, visit SADA.com.

The underdog strategy is one of smarts, grit, and investment. Laura Palmer knows this first hand; her career spans from working at a small San Francisco startup during the dot-com bubble, to then joining Google Enterprise in its early days, to her current role as Vice President of Sales at Unity Technologies. In this Hey Salespeople episode, Laura and Jeremey discuss different influences inside an organization, the #1 reason that people move to Gmail, and why being the underdog is way more fun than you would think. Visit SalesLoft.com for show notes and insights from this episode. 

Scott Petry is the CEO of Authentic8. Scott Petry has been using the cloud to disrupt the information security market for nearly 20 years. He founded Postini in 1999, which pioneered the cloud-delivered service model for email security and content compliance. After Postini was acquired by Google, Scott remained as Director of Product Management for Google Enterprise. In 2010, he co-founded Authentic8, a secure virtual browser solution designed to address the inherent lack of security in the protocols the world uses to access the web. He graduated with a B.S. from San Diego State University. To learn more about Authentic8, visit: https://securityweekly.com/authentic8 Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://wiki.securityweekly.com/BSWEpisode152

Scott Petry is the CEO of Authentic8. Scott Petry has been using the cloud to disrupt the information security market for nearly 20 years. He founded Postini in 1999, which pioneered the cloud-delivered service model for email security and content compliance. After Postini was acquired by Google, Scott remained as Director of Product Management for Google Enterprise. In 2010, he co-founded Authentic8, a secure virtual browser solution designed to address the inherent lack of security in the protocols the world uses to access the web. He graduated with a B.S. from San Diego State University. To learn more about Authentic8, visit: https://securityweekly.com/authentic8 Visit https://www.securityweekly.com/bsw for all the latest episodes! Show Notes: https://wiki.securityweekly.com/BSWEpisode152

 Discover why it is important to visualize your sales territory to find your best opportunities Know what is happening in your field/industry so you can manage your business Understand how to lower the new-rep failure rate in your organization by allowing them to instantly visualize their accounts and all their data on a map Resources/Links: Grab Your Free Trial of Badger Route Planner: https://www.badgermapping.com/ Summary Steve Benson is the founder and CEO of Badger Maps, a route planning and scheduling app for sales reps. He's also the host of the Outside Sales Talk podcast, where he interviews top leaders and experts in outside sales about the strategies and tactics that made them successful. He was previously a regional sales manager at Google, where he was recognized as the top-performing sales rep in the world for Google Enterprise in 2009. In this episode, Steve explains why it is important to visualize your sales territory to find your best opportunities. Check out these episode highlights: 01:51 – Steve's ideal client: My ideal client is a field salesperson or a team of field salespeople. 02:17 – Problem he helps solve: So, field salespeople have a challenge in figuring out who they're going to focus on, given where they're already going to be. Meaning they often have, they have some customer meetings scheduled, but they want to fill out their day with the best other customers to work with. So, we have is a pretty robust program that allows them to build a route and a schedule for their day, and focus on the best prospects with their time in the field, given where they're going to be. We also help them find new leads around where they're going to be as well. So, we're hooked up the data systems that show them, if they sold to dentist for example, we tell them where all the dentists are in a given area. 03:11 – Typical symptoms that clients do before reaching out to Steve: often they'll, so everyone has to do this, and kind of optimize and figure out where they're going to spend their time, what their schedule is going to be. And they'll spend a lot of time kind of looking at their CRM, trying to figure out how to focus on if they have a big spreadsheet that they sort based on where they're going to be. Or if they just try to juggle it in their mind. And then they maybe are building a route or their schedule in their calendar or in Google Maps, that's often an indication that they're doing something inefficiently. 04:45 – Common mistakes people make when trying to solve that problem: Field salespeople end up zigzagging around town not following the best route. They often will spend time revisiting the same customers that aren't the best customers to visit. Doing it in an inefficient way. 05:33 – Steve's Valuable Free Action(VFA):" We have a free trial that people can use our software for a couple weeks for free. And for your listeners just mention this show and each one of our sales reps will give you two months for free just because, for enduring me for seven minutes, you deserve it. ." 06:12 – Steve's Valuable Free Resource(VFR): https://www.badgermapping.com/ 07:17 – Q: "How leads work in badger??" A: And the way they work is we have access to databases that show basically what every business is, that people could be trying to sell to.. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast)

 Discover why it is important to visualize your sales territory to find your best opportunities Know what is happening in your field/industry so you can manage your business Understand how to lower the new-rep failure rate in your organization by allowing them to instantly visualize their accounts and all their data on a map Resources/Links: Grab Your Free Trial of Badger Route Planner: https://www.badgermapping.com/ Summary Steve Benson is the founder and CEO of Badger Maps, a route planning and scheduling app for sales reps. He's also the host of the Outside Sales Talk podcast, where he interviews top leaders and experts in outside sales about the strategies and tactics that made them successful. He was previously a regional sales manager at Google, where he was recognized as the top-performing sales rep in the world for Google Enterprise in 2009. In this episode, Steve explains why it is important to visualize your sales territory to find your best opportunities. Check out these episode highlights: 01:51 – Steve's ideal client: My ideal client is a field salesperson or a team of field salespeople. 02:17 – Problem he helps solve: So, field salespeople have a challenge in figuring out who they're going to focus on, given where they're already going to be. Meaning they often have, they have some customer meetings scheduled, but they want to fill out their day with the best other customers to work with. So, we have is a pretty robust program that allows them to build a route and a schedule for their day, and focus on the best prospects with their time in the field, given where they're going to be. We also help them find new leads around where they're going to be as well. So, we're hooked up the data systems that show them, if they sold to dentist for example, we tell them where all the dentists are in a given area. 03:11 – Typical symptoms that clients do before reaching out to Steve: often they'll, so everyone has to do this, and kind of optimize and figure out where they're going to spend their time, what their schedule is going to be. And they'll spend a lot of time kind of looking at their CRM, trying to figure out how to focus on if they have a big spreadsheet that they sort based on where they're going to be. Or if they just try to juggle it in their mind. And then they maybe are building a route or their schedule in their calendar or in Google Maps, that's often an indication that they're doing something inefficiently. 04:45 – Common mistakes people make when trying to solve that problem: Field salespeople end up zigzagging around town not following the best route. They often will spend time revisiting the same customers that aren't the best customers to visit. Doing it in an inefficient way. 05:33 – Steve's Valuable Free Action(VFA):" We have a free trial that people can use our software for a couple weeks for free. And for your listeners just mention this show and each one of our sales reps will give you two months for free just because, for enduring me for seven minutes, you deserve it. ." 06:12 – Steve's Valuable Free Resource(VFR): https://www.badgermapping.com/ 07:17 – Q: "How leads work in badger??" A: And the way they work is we have access to databases that show basically what every business is, that people could be trying to sell to.. Tweetable Takeaways from this Episode: “Field salespeople end up zigzagging around town not following the best route. They often will spend time revisiting the same customers that aren't the best customers to visit. Doing it in an inefficient way.” -@stevebensonClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone, a very warm welcome to another edition of Marketing The Invisible.

Mike is the Director of Product Management for Google Cloud Security.The concept of shared responsibility between provider and customer is core to managing security and risk as organizations move to the cloud. With the rise of hybrid and multi-cloud deployments, how do responsibilities change? Segment will cover how you can evolve your risk models and how cloud providers might help maintain and improve your security posture in a hybrid world. Full Show Notes: https://wiki.securityweekly.com/Episode613 Visit https://www.securityweekly.com/esw for all the latest episodes!

Mike is the Director of Product Management for Google Cloud Security.The concept of shared responsibility between provider and customer is core to managing security and risk as organizations move to the cloud. With the rise of hybrid and multi-cloud deployments, how do responsibilities change? Segment will cover how you can evolve your risk models and how cloud providers might help maintain and improve your security posture in a hybrid world. Full Show Notes: https://wiki.securityweekly.com/Episode613 Visit https://www.securityweekly.com/esw for all the latest episodes!

Today's guest believes the average field sales rep is losing 8 hours of productivity behind the wheel every week. He believes it because he's lived it.  Steve Benson is the CEO of Badger Maps and he's here today to discuss the challenges of field sales life and why he started a company from the ground up to combat them. Steve is a big believer in the power of improv and has a lot of insight and wisdom built from experience on the joys and pains of birthing a startup. He'll also reveal the animal he's always wanted to be. (hint: it's NOT a badger) Steve also has a podcast, Outside Sales Talk. He talks to industry leaders and experts to learn the strategies and tactics that make them successful in Outside Sales. About Today’s Guest Steve is the CEO and founder of Badger Maps, the #1 sales route planner in the App Store.  After receiving his MBA from Stanford, Steve’s career has been in field sales with companies like IBM, Autonomy, and Google. He became Google Enterprise’s Top Performing Salesperson in the World in 2009. In 2012, Steve started Badger Maps to help today’s outside salespeople be more successful. Get a free trial of Badger Maps: www.badgermapping.com Linkedin: www.linkedin.com/in/stevenbenson Twitter: @BadgerMaps, @SteveBenson Facebook: /BadgerMaps On today’s podcast... 0:59 - Steve is here to be gleaned 3:00 - Steve's background in field sales provided a problem he wanted to solve 7:30 - The post-pain point...pain points 11:10 - The branding behind the badger, choosing the right name for your startup 19:30 - "By the time you build the thing that's good enough for customers to use and then actually get the customers to engage with it and actually get them to pay you and then get enough of them to pay you that it means anything...it's probably going to take..." HOW MANY months?? 26:09 - What Steve has taken away from his podcast adventure 32:00 - Steve embraces the power of improv 35:50 - Steve's biggest challenge when his company was a startup and how that's changed today 40:21 - EVERYONE is selling 45:00 - "It's hard to be the first woman in the room..." 48:45 - The cultural components of BadgerMaps For more Gina, Rachel and Women Your Mother Warned You About visit our website! More about Gina Gina Trimarco is CEO/Founder of Pivot10 Results (training and strategy company) and Carolina Improv Company (comedy club and school). She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition. A true Chicago city girl, her much older father trained her in sales starting at the age of 10, working in flea markets. More about Rachel Rachel Tipton is a Mom, Realtor, Author, and Creator of The Closing Curve, a new real estate software focused on enhancing the buyer experience. With a background in show business, her motto is: Entertain. Inform. Inspire. Find Rachel on social media as RachelonRealEstate, at www.rachelonrealestate.com and www.theclosingcurve.com and pick up her book, The Gift of Wreckage on Amazon More about Keith Walters As Managing Principal of Walters Dev Group, LLC, Keith currently assists companies via board and advisory roles. Keith has spent more than 30 years using a strong entrepreneurial focus to lead, advise and grow very successful businesses. His focus on operational excellence brings stability into organizations he leads and guides. Through a unique management system focused on company growth and strong culture development Keith helps build businesses that are true talent magnets. Women Your Mother Warned You About™ is part of the Sell or Die Podcast Network. Check out these other amazing SORD podcasts. Sell or Die The Why and The Buy Hidden Stories with Jeremy Fulkerson Selling With Soul Wheelbarrow Profits *NEW* Street Smarts with Harvey Mackay

Steven Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve’s career has been in field sales with companies like IBM, Autonomy, and Google – becoming Google Enterprise’s Top Performing Salesperson in the World in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful. He has also been named one of the Top 40 Most Inspiring Leaders in Sales Lead Management.  WHAT YOU WILL LEARN IN THIS EPISODE: Inspiration story of Jason Lemkin -"The Godfather of SaaS" model All-In-One: Steve's biggest success and failure How to use Storytelling techniques to overcome Sales objections   SHOW NOTES  [00:11] Intro [01:09] Welcome Steve [01:31] Business success stories that inspire him [01:40] Jason Lemkin : creating SaaStr [04:00] GPS analogy [04:50] Sales experience [05:20] How Steve got into sales [06:45] IBM training program [07:20] Sales roles at Google [08:10] Challenges faced while switching career path [09:01] Failures [09:20] Badger maps [09:50] Lacking vision [10:07] Choice of Technology industry [10:45] Dynamic nature of the technology industry [12:34] Competing in software/app world [13:37] Stories that excite his customers [13:44] Application of Badger maps in sales [14:38] Field sales [18:05] Being efficient with time [19:00] Having success stories with statistical details [20:05] Leadership circle [21:25] Identify a problem and find a solution [22:00] Objection handling [23:20] Challenges facing today’s sales leaders [25:21] The art of storytelling [26:17] Contact info [27:40] Outro   SHOW TRANSCRIPT There's so much information and so much to do and so little time today in a way that there hasn't been before, and I think it takes people's focus off things. It makes it harder to accomplish things.Speaker 2:                    00:14 This is the storytelling for sales podcast, a show about leveraging the power of storytelling to ignite your sales performance and grow your business.Ed Bilat:                        00:25 Hello, this is Ed Bilat, we have a very cool guest for you today. Steve Benson, the founder, and CEO of Badger maps, the number one route planner for field salespeople joining us today after receiving his MBA from Stanford. Steve's career has been in the field sales with companies like IBM, our autonomy, and Google. And actually, he became Google's enterprise top performing salesperson in the world in 2009.  In 2012 Steve founded Badger maps to help field salespeople to be more successful. Steve has been named one of the top 40 most inspiring leaders in sales lead management. Steve Benson, welcome to the show.Steve Benson:               01:11 Hey Ed, thanks for having me. I'm really excited to be here.Ed Bilat:                         01:13 Oh, absolutely. I can't tell you how thrilled I am to have you on the show! I listen to your podcast and I watch your videos all the time, so I can't wait to hear your story all the way from San Francisco. But before we do this, let me ask you a traditional question, which is “what business success story inspires you and why?”Steve Benson:               01:35 Well, um, you know, I guess one of my big inspirations, uh, running Badger is Jason Lemkin. I'm not sure if you're familiar with him, but he's the guy that started EchoSign, which is kind of very select DocuSign if you're familiar with that company.Ed Bilat:                         01:50 Oh yeah. Yeah. We use DocuSign all the time.Steve Benson:               01:53 Okay. He started EchoSign, which, uh, is a very similar product I guess, but they sold it. They didn't take it public as DocuSign did. They sold earlier too. Adobe, he was one of the early people that made a SAAS business and built it up from scratch and took it all the way to a very nice exit. That's what he's first known for. But then after that he started just writing blogs and kind of communicating with the world of people that start software businesses and just writing down and created some really great thoughts and content around how to do every element of running a software company like his challenges that he faced, ways he'd overcome things, and he talked to other people about how they were overcoming things in very clear, simple explanations. Yeah, two-page articles would create vast value if, from my perspective, they taught me a ton of things, and that content strategy then grew into now a huge business that's called SaaStr. Yeah, when it was just all started, he wasn't even monetizing in the beginning. He was just kind of writing about his experiences and be like, Hey, I know a lot about this and I'm just going to share my thoughts. He's a really humble guy, a really inspirational guy for me. The company that I run is based on ideas that I learned from him, Ed Bilat:                        03:11 So this was a blueprint for SAAS companies with no expectations to monetize this whatsoever and it turned out into something really, really big.Steve Benson:              03:19 Right, which works out sometimes. I don't actually know if he had the plan to build the whole SaaStr Fund staying on top of what he was starting off with. I actually suspect he just had a blog and was creating content and then so many people were following it. He was like, oh, I should have a conference. I should. All of them. They do it now. But really it just started out creating great content for what ultimately came to his user software executives.Ed Bilat:                        03:49 We're gonna circle back to that. Let's turn the spotlight on you. Now our podcast listeners know, and I think today this will be particularly relevant. I like to use the GPS analogy. Then I'm, you know, you and my guests, right? You are in this world. I know Badger maps is for sure using GPS and, as you know, in order for the application to locate you, you need at least three towers. So each tower makes a circle, triangulation technique, and it'd been able to pinpoint yourself or precisely. So then I looked at your awesome experience. I see those three circles, right? I see the sales circle, right? I see the true passion for technology in this tree, which is your circle two. And I also see your leadership drive, which is circle number three. So let's talk about all three of them. Shall We?Steve Benson:               04:48 Sounds great.Ed Bilat:                         04:49 All right, excellent. Circle one is sales experience. I look in, you've been in sales roles for many, many years. IBM, HP, Google, and currently you are founder and CEO of Badger maps and which is very unusual for a CEO. You actually host your own podcast outside of sales talk, which I think is awesome, but not many CEOs are actually doing this. And look, not many CEOs actually record sales training videos for their reps. And you do. So how did you even get into the sales world?Steve Benson:               05:22 Well, you know, originally it was because of a friend slash mentor of mine. I was in business school at Stanford looking at a bunch of more traditional roles for students coming out of business school types of things that most of them do, you know, consulting and finance, jobs like that. And I was looking at them and interviewing with them and kind of exploring the different roles that are there's, you know, tried two years away from graduation, still figuring out, you know what? Early in my time there and trying to figure out what path I would take, this guy I know it was a friend and a mentor was like, you know, you could be a consultant and he had been a consultant before. He was like, you should be a consultant in finance. We can do any of these things, but ask yourself, “are you going to be the best guy in the room? Best guy or girl in the room at this job?” And because I don't think you'll be the best finance person, I don't think you'd be the best consultant. You might go into sales and you might be the best salesperson in the room and that's kind of a natural fit for you. And everyone always focuses on showing up their weaknesses. But really in a career, you kind of want to play to your strengths.Steve Benson:               06:32 I think your strength might be the interpersonal side, the leadership side, the sales side of the business. I was like, oh, that really makes a ton of sense to me.Ed Bilat:                         06:43 Okay.Steve Benson:               06:44 So I started looking at the jobs of that nature and I ended up entering IBM that has this program where they, uh, which is like a year-long training program.Ed Bilat:                         06:54 Yes. Steve Benson:               06:55 Pretty cool. It was like, so right after business school I went into a year-long sales training program and they're kind of grooming people to be at their company for the long term, I think is what they're looking for. And they stay, invest a ton up front trying to make you a great salesperson. I didn't end up staying there after the year was over. I ended up, uh, with a software company called Autonomy, which subsequently was purchased by HP. And then I ended up, uh, moving into a sales role at Google because they're kind of on the cutting edge of SAAS.  I'd seen some SAAS that, so software as a service to shift to doing software on the cloud as opposed to traditional software. It's downloaded or solo CD, it changes the whole business model and stuff. And I, and I saw that at Autonomy a bit. We were dabbling in that model. Okay. One of the companies leading the space, Salesforce, Workday, a few others, but a Salesforce is where Google is in a really great job at that point. And so I went to them and it was kind of a part of growing very early SAAS businesses out. And so I was there for years and then I started Badger.Ed Bilat:                          08:02 And what was a major challenge early on like for sales specifically when you were rolling through the training at IBM? Steve Benson:                08:18 Well, I think some of the biggest shots, it's really not. It's been taught to you before like everyone has the natural sales abilities that you learned from when you're a small kid, you try to sell your mom on buying you some sugar. But you learned to sell and learning to influence and learn to educate others. I was fairly highly educated, but I hadn't been educated in this at all. I felt like it was a natural fit for me, but that being said, I had to kind of build all these skills from the ground up and the types of things that really differentiate great salesperson from other types of business leadership.Ed Bilat:                         08:59 Sales suddenly going to be challenging and can be stressful. Do you have a favorite failure of yours? Like, anything will happen, which was a good lesson in the retrospective?Steve Benson:               09:14 Yeah, I'd say the biggest failure of my biggest successes, the company that I run now,Ed Bilat:                         09:22 I love it.Steve Benson:               09:25 Long term, it was successful, but in the short term there were a million failures that I overcame building the business. I'd say that one of my biggest failures was not realizing how long and hard it was to get a business of this nature off the ground and going.  Everything took three times longer than I thought it would and was three times harder than I thought it would be. The failure there is, I mismanaged how long and difficult things would be and so that, that causes all kinds of problems. But then long term it did end up being a successful company here, but it was very good. But harder to get going than I thought it would have been. And that was definitely a failure of oversight.Ed Bilat:                         10:06 Let's talk about the Second circle: The technology this is your passion and commitments. Again, IBM, Google, HP and you stayed with technology for many years and yet your undergraduate degree is actually in geography. Right?Steve Benson:                10:31 I was actually looking at a bunch of industries that would be interesting. I figured out, oh, I shouldn't be on the sales side of things. There were other industries that I was also looking at the reason. So that to me was because of how fast it's changing and how dynamic it is and how it's compared to most industries. It's just having an outsized impact on the world. That's changing how things are done in business and in people's lives all the time. I mean, if you think about even 15 years ago, people didn't have cell phones or they had very basic, wasn't even have cell phones. People are just living differently. Technology has changed, business has changed people's lives a ton in the last 15 years, and it's happening really fast and quick change tends to create opportunity, my opportunity to disrupt incumbents and it's just exciting and interesting. So I think, yeah, that's how I ended up in technology, right? It's less that I've always been interested in speeds and feeds the computers or something, but more that I'm interested in the change that technology enables, and I'm interested in being a part of exciting, dynamic things.Ed Bilat:                          11:42 Uber is The largest Taxi Company in the world and they do not own any taxis. That's right. Yeah. The largest media company in the world does not write any content. I am talking about Facebook. Hospitality provider does not only new hotels, right? So like 10 years ago, if you would tell somebody, let it, a business like that would exist. They will just laugh at you saying like this is not possible. it's just physically not possible. But that didn't happen. So specifically for the mobile APP World that isn't it like really hard to compete in this space today?Steve Benson:               12:23 Yes. The bar for creating new technology is relatively low today. 16 year old can code up an APP but to build enterprise-class software is very hard if you're building something that a business is going to be using for business critical things. And if you're making that kind of application, there's a lot to it and you've gotta be able to integrate with their existing systems. You've got to be able to work perfectly solve their problems. There are a lot of apps, there are a million flashlight apps and those are easy to build, right? There are far fewer companies that are building applications successfully and software successfully that's used in business. There's a lot more today than, there used to be. There's got to be 5,000 companies that make marketing technology and 5,080 sales technology. But really it's hard to compete because there is so much going on and changes so fast. But it's easy in that if you solve a key problem that a large group of people has, you can really create a lot of value with technology very quickly. And so even if it's hard to compete and you've gotta be on your game and you can unlock a ton of value of people and therefore create a great business.Ed Bilat:                         13:36 So for your customers, like what type of stories excites them? , what do they do with the application?Steve Benson:               13:44 What Badger does is we have an application for field sales teams. We take their territories, their customers, and we put them on a map for them. We allowed them to use our tools to figure out which customers they should focus on. We give them the capability to build routes and schedule out their time when they're in the field and meeting with customers, we provide them with new leads. So we showed them where businesses are, so if you want to make this a real example, think about a company that sells something to dentists and their 800,000 dentists or whatever in America. And this company's goal is to let all these dentists know, hey, we have a cool new way of cleaning people a little bit better. We have a new thing that does that. Exactly. And then they already have a, a very large sales team. That's their business, right? So that's a field sales is a sale that occurs in the fields, right? You could also just sell it online. I mean, what if you were a new dental company and you just, you created a really nice website, put your new tool online. Maybe no dentist would show up and look at your finding new tools. So how would you get them to do it while you send out field salespeopleSteve Benson:               14:51 could also use inside sales where you're calling them on the phone, but with certain types of buyers, the best way to get in front of them is by actually going and meeting with them and explaining why your new way of doing something is better or why what you have is this and that they should start using instead of something else. It could be selling wine to restaurants or something, you know, it could be medical devices to doctors or pharmaceutical drugs, pharmaceuticals are sold this way. But the point is that we help that kind of salesperson who goes and meets their customers face to face, uh, we helped them do a whole bunch of things and they're a very mobile group of people. Obviously, they're out in the field and so our software works on, it's an application on their phone. It also works in their computer. We enabled them to do a bunch of things. We just solve a bunch of problems that they face.Ed Bilat:                         15:44 They would drive us to downtown and just dump final seven people on the street. Right. Then you have three streets that way and the fourth streets that way. And um, you know, I would take the elevator to the top of the building and then be just walking down the stairs until securities you will run out, uh, cell phones. Yeah. So it was basically finding anybody who would be interested in cellular technology, in the wireless. Right. And remember, once you have an appointments, we'll always do a T- call means that you go to the left, you go to the right and you go to the back of the business, which you just visited and say like, Hey, I was just talking JNK right next door to you. So would you be interested in this as well? Right? So like, I'm sure your software is way smarter, uh right now. So, because that was like very, very basic instincts and they actually based a lot on psychology. How, how would they feel after that appointment? Right. As if it wasn't like stressful. If they told me to go, I would be very hesitant to go to another location, you know, I would need a cup of coffee or lunch.Steve Benson:               16:57 . Most of the people that we sell cell phones, especially tricky because everybody could use those. It's very hard to filter, but like if you're selling heart stents to cardiologists, that's much more specific. Or if you're selling, you know, organic beer to organic restaurants are, and Vegan restaurants, that's much more specific. Our customers tend to be not trying to sell something to everyone, but they're selling a specific high-value thing to specific people. And so it's more about, okay, I come up with my territory, there are 800,000 dentists in the country, but my territory is just, you know, Manhattan north of you know this street. And so there are 500 dentists, this area, those are the 500 that I've got to talk to. Or they'll cover like western Kansas or something and there are 500 dentists there. And so they cover a specific group of people in a specific area.Steve Benson:                18:02 So a lot of it is about focus and knowing when to follow up with them... when it's a good time setting meetings and then being efficient with your time to kind of create value for those customers and not, not just kind of walk in and not many of our customers are kind of that early in the sales process where they're just kind of walking in and saying hi. Sometimes we see that though we do see that some, but it's especially in my experience, a hard job. If you're selling something that kind of anyone can buy like water's hard or cell phones or anything, insurance, business insurance that every business could buy. So it's like if you walk up and down Main Street USA and every single company on the street could buy your thing. It's nice because you have lots of customers, but it's also harder because you have lots of prospective customers,Steve Benson:                18:52 Well, you're having a great story that communicates how you help your customers is one of the most important things that you can do. People remember stories. You want to have those success stories about your customers. Like this customer got 50% more meetings, you know, a month because they started being organized with our product. This customer was able to sell 20% more because of the focus they were able to use in the new leads they were able to get with our product. A key thing is having statistics in your stories if you're in the business like have real numbers and the real people if I can tell another dental company that they know and compete with is using our product. I use them, she has an example because they have a bunch of customers there. It's uh, we got our first big customer there a long time ago, but then I was able to go and tell that story to other companies in that industry that don't necessarily sell the same exact thing as them, but also sell things to dentists or doctors. If you can give a very specific example of a specific company unlocking a ton of value because of your product or service. That's really one of the keys to sales is having that story.Ed Bilat:                        20:06 So let's talk about the last circle. The Leadership circle, cause obviously is the CEO of the company. All right, so you're not just a leader, you also coach and the teammate. You transition to that role and being the leader. What stories come to mind that actually helps you grow as a leader?Steve Benson:                20:26 I think great leadership. It's easier for most people that understand that great athletic coach versus a crappy, crappy athletic coach. We'll tell their basketball team, for example, you got to score more points. That's not being a good coach to yell at you and say you guys aren't scoring enough points. You've got to score more points, more baskets. A great coach is someone who is able to pull a player aside and say, Hey, I noticed on your crossover dribble on your left hand that you're leading with your foot like this. If we were to switch it to leading with your foot like this, you'd get an extra half step on the defender and that would allow you to get around them and make the layup. Here's a drill that you can practice, you know, 20 times tomorrow and really engrain doing it this way instead of that way and you'll be able to feel it. That extra step that you're going to be able to get a great coach identifies problems like that and then brings a solution and helps the person learn and uplevel their game. And that's really what I try to do. I don't just set goals and say, hey, I want know numbers to increase x percent by x date. I try to work with all the different teams and have ideas with them and listened to them and figure out where they can get that extra half step.Ed Bilat:                         22:01 When you take a specific objection when the customer says I don't have any money, like how do you deal with this? Like do you just freeze? When do you ignore it? What do you do? Because objections will come like whether we like it or not with objections will come and if you're not prepared, well guess what? Like it was going to be very awkward.Steve Benson:                22:23 Right, exactly. Yeah. I have a whole series of videos on sales skills and they just, if they're available for free on Youtube, Youtube Channel, Badger maps, it's the sales tips and tricks playlist and there's like 10 videos. They're all 10 minutes long or so, so you can, we'll get there. I'm pretty fast, but it's, it covers things like objection handling. I think we have three or four videos on that and that's everything from the way you should anticipate objections, the different types of objections you're going to run into and how to head them off and how to handle them and uh, if you're interested in that sort of thing.Steve Benson:               23:24 I think the biggest challenge is what a noisy world. It's everyone's so busy, you know, their attention being told a million different directions and it makes it harder to get things done. Makes it hard to take the next steps, getting people's attention right originally and letting them know, hey, I do x, Y, z. It creates value for people like you by doing B. C is that interesting to you? To learn more about or and getting them aware that you are a solution like you even exists is one problem. Because people have so much going on, and this is for a lot of reasons. I mean, one we productivity per employee is, has raised a ton over the last 30 years. Pay hasn't really grown for a, for most people that productivity has. And so we're basically, we're doing a lot more with less. That makes people a lot busier. I do also blend technology, right? The frantic nature of today's world. 17 hoses of information coming at you. Like I remember when I was a kid, my dad, you'd get the Chicago Tribune and read it. That was like his one hose of information. But if you, if you look at, you know, someone today, they have three social media sites and you know, 14 news aggregators and you have TV and Netflix and their phone blowing up, you know, there are eight communication applications on my phone, each one can have messages flowing into it from different types of things. And Yeah, I think it makes it a very noisy world. And I think that's the biggest challenge for selling to new people. I guess the biggest challenge to leading a team is that they're all attracted. I think it's the, it's the, it's the hardest thing about managing yourself is that you're distracted. There's so much information and so much to do and so little time today in a way that there hasn't been before. And I think it takes people's focus off things and makes it harder to accomplish things. You really have to actively combat that.Steve Benson:                25:24 The Art of storytelling is the art of communicating with whoever you want to communicate with. Doing it through stories is doing it with examples. It's about connecting to people, to connecting to the person that you're trying to communicate with. Giving rich examples, whether it's yourself or people like them, it just makes the message that you're trying to get across through the story a lot more effective and a lot stickier in people's minds. And so that's what the art of storytelling is to me. It's really the art of great communication. And I think that in general, in the modern world with low attention spans and all the distractions of the world, it's harder to have truly great communication.Ed Bilat:                          26:16 I appreciate your time. So for our listeners, what's the best way to connect with you over your brand?Steve Benson:                26:21 Um, best way to get ahold of me for your listeners, probably Linkedin search, Steve Benson at Badger I'll come right up. My podcast is outside sales talk and you've got to listen to that. If you were in hearing new sales strategies and learning new things about how to be a great salesperson, it's less me talking and more, I been on best sales leaders from around the world, thought leaders and that sort of, those sorts of people.New Speaker:                26:53 We'll make sure to include all those links on sources. Um, again, thank you so much for coming to the show, is an absolute pleasure. Steve Benson:                27:00 Yeah, I think what I can offer your listeners is,  if they are interested in sales, you get in touch with Badge.r Just let people know that you, that you heard about podcasts here, we'll give you two months free of Badger. So if you're in sales and you want to check it out, that's a reward for listening to all my, uh, my blathering here.Steve Benson:                27:38 Thanks for having me, Ed!

In this episode, host Steve Benson is being interviewed by the producer of the show, Anna Bolender, about how he started his outside sales career, why he left Google to start Badger Maps and the most important lessons he learned along the way. Steve shares valuable advice from his successful field sales career and talks about his entrepreneurial journey! Here are some of the topics covered in this episode: Sales lessons from working at IBM, Autonomy and Google Steve’s experience as sales manager at Google Hardware vs. software sales industry How to decide if you should take the leap and start a business Bootstrapping or raising VC money?   You can listen to this episode on iTunes, Stitcher, Spotify, Google Play or wherever you get your favorite podcast!   About: Steve is the host of the Outside Sales Talk Podcast, and Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve’s career has been in field sales with companies like IBM, Autonomy, and Google – becoming Google Enterprise’s Top Performing Salesperson in the World in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful. He has been named one of the Top 40 Most Inspiring Leaders in Sales Lead Management.   Website: https://www.badgermapping.com Linkedin: https://www.linkedin.com/in/stevenbenson Twitter: @SteveBenson, @BadgerMaps Facebook: https://www.facebook.com/badgermaps YouTube: https://www.youtube.com/user/BadgerMapping Instagram: @stevebensonsf   Listen to more episodes of the Outside Sales Talk here and watch the video here!  

Host Steve Benson shares his proven strategies about how to follow-up effectively after sales meetings in this special episode. So many outside sales reps are losing deals that they’re already 80% of the way to closing because they’re not doing follow-ups right. Deals are going dark on them and they lose traction after the first meeting. Learn how to master follow-ups and move deals faster and more successfully through the sales cycle!     Here are some of the topics covered in this episode: What to say in a follow-up via email vs. over the phone The best times to follow-up Steve’s 3 follow-up tricks Follow-up do’s and don’ts   For more tips about how to follow-up after sales meetings, check out Steve’s video and blog post here!   You can listen to this episode on iTunes, Stitcher, Spotify, Google Play or wherever you get your favorite podcast!   About: Steve is the host of the Outside Sales Talk Podcast, and Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve’s career has been in field sales with companies like IBM, Autonomy, and Google – becoming Google Enterprise’s Top Performing Salesperson in the World in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful. He has been named one of the Top 40 Most Inspiring Leaders in Sales Lead Management.   Website: https://www.badgermapping.com Linkedin: https://www.linkedin.com/in/stevenbenson Twitter: @SteveBenson, @BadgerMaps Facebook: https://www.facebook.com/badgermaps YouTube: https://www.youtube.com/user/BadgerMapping Instagram: @stevebensonsf   Listen to more episodes of the Outside Sales Talk here!  

Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. You can learn more about Steve here: https://www.badgermapping.com/ This episode is brought to you by Wags Media. Wags Media helps entrepreneurs and businesses generate more customers and grow their brand. You can enter to win the contest and learn more about Wags Media here: https://www.wagsmedia.com/home Thank you for listening to The Business Blast Podcast! Tyler --- Support this podcast: https://anchor.fm/authorsunite/support

In this special episode of the Outside Sales Talk podcast, host Steve Benson is addressing a very frequently asked question - what’s the best way to handle and overcome price objections in sales? You probably already know that mastering price discussions is important, but did you know, that almost six in 10 buyers want to discuss pricing on the first call? Even reps who are great at overcoming most sales objections aren’t prepared to overcome price objections – no matter how experienced they are. It throws them off their whole game.   Steve will show you how YOU can overcome a price objection and walk away from the meeting, with the deal in your pocket and without discounting your price or losing the deal because you didn’t have an answer when your customer said, “This is too expensive for me.”   Here are some of the topics covered in this episode: Identifying the 4 types of price objections How to address and overcome different types of price objections Giving discounts vs. making ‘price adjustments’   Steve is the host of the Outside Sales Podcast, and Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve’s career has been in field sales with companies like IBM, Autonomy, and Google – becoming Google Enterprise’s Top Performing Salesperson in the World in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful. He has been selected as one of the Top 40 Most Inspiring Leaders in Sales Lead Management. Steve is also a passionate life and career coach and believes his main job leading a company is to empower the people on his team to find their best career path and thrive in their role.   Website: www.badgermapping.comLinkedin: www.linkedin.com/in/stevenbensonTwitter: @SteveBenson and @BadgerMapsFacebook: www.facebook.com/badgermapsYouTube: www.youtube.com/user/BadgerMapping   You can listen to more episodes here: https://www.badgermapping.com/podcast  

Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. I really wanted to bring Steve on because I believe as IA's we too often neglect an all too important task, sales. Today he is going to help us learn, to hear, no, how to have a successful and fulfilling career, while describing how his journey started as an adjuster. Name – Steve Benson Company – Badger Maps Location – San Francisco, CA Superpower – Sales Contact – Steve@badgermapping.com Steven Benson's LinkedIn Profile BadgerMapping.com Click HERE to Get 2 Free Months of Badger Maps for Being a Part of IA Path! Podcast Sponsor ACD –If you are an IA looking for more work, if you are wanting to diversify where your claims are coming from, and expand what type of claims you are working then you should check out ACD.

In the news, Cisco commits $50 million to end homelessness in Silicon Valley, Distil Networks' annual bad bot report finds one in five companies now block Russian traffic, Alex Stamos' original thoughts on Cambridge Analytica, and more on this episode of Enterprise Security Weekly! Full Show Notes: https://wiki.securityweekly.com/ES_Episode85 Visit http://securityweekly.com/esw for all the latest episodes!

In the news, Cisco commits $50 million to end homelessness in Silicon Valley, Distil Networks' annual bad bot report finds one in five companies now block Russian traffic, Alex Stamos' original thoughts on Cambridge Analytica, and more on this episode of Enterprise Security Weekly! Full Show Notes: https://wiki.securityweekly.com/ES_Episode85 Visit http://securityweekly.com/esw for all the latest episodes!

"I feel like my biggest failure as an entrepreneur has been that everything has taken longer than I wanted." - Steve Benson Steve Benson - Founder of Badger Maps  After receiving his MBA from Stanford, Steven worked in Sales at IBM, HP and Google where he was Google Enterprise's Top Sales Executive in 2009. In 2012, Steven founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Sales People be more successful. Connect with Steve: Website | LinkedIn | Twitter | Facebook Subscribe to the Outlier Newsletter: Click Here Brought to you by: If you enjoy Outlier On Air, please Subscribe & Review on iTunes or Stitcher

Hey there listeners, we have another episode for ya. Today, we’re talking with Steven Benson CEO of Badger Mapping, a field sales application. After receiving his MBA from Stanford, Steven worked in Sales at IBM, HP and Google where he was Google Enterprise’s Top Sales Executive in 2009. In 2012, Steven founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Salespeople be more successful. SO yeah, he’s definitely an expert in sales and SaaS, but he also does a lot of leadership and mentoring. In fact at Badger Mapping, they have their own internship program where they mentor young professionals, and Steven’s worked with over 200 interns. This episode is great for two different kinds of listeners. Young professionals will learn some techniques to help better identify their career path and jobs they’d actually like doing day in and day out. And leaders and managers, will get a close look at how Steven’s designed their mentorship program at BadgarMapping to help young people find their callings. Make sure to scroll down below to see detailed notes about Steve’s mentoring program and anything else we mentioned in the episode!

Steve Benson After receiving his MBA from Stanford, Steven worked in Sales at IBM, HP and Google where he was in the enterprise sales group. He was Google Enterprise's Top Sales Executive in 2009. In 2012, Steven left the corporate world to start his own SaaS business Badger Maps, a route planner which helps Field […] The post How to Focus on Bringing in Money appeared first on Princess Power.

Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009.In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips.

ALEX TORRES, who recently joined public transit app company Moovit as its vice president of global product marketing. Prior to this he worked at Google for more than 9 years launching Google Site Search, Working under Marissa Mayer (CEO OF YAHOO- FOR NOW) for Google Local and starting product marketing operations in Japan and Latin America for Google Enterprise (now Google for Work).$50million of funding from Nokia, BMW and Sequoia. Israeli Startup

Rishi Chandra, Product Manager For Google Enterprise – Google AppsIn this historic interview Lon Safko speaks with Rishi Chandra the Product Manager for Google Enterprise.  Rishi discusses how the power of “Cloud” computing allows anyone, from an entrepreneur to a Fortune 500 Company, access to all of the Google Applications and data in real time, password […]

Rishi Chandra, Product Manager For Google Enterprise – Google AppsIn this historic interview Lon Safko speaks with Rishi Chandra the Product Manager for Google Enterprise.  Rishi discusses how the power of “Cloud” computing allows anyone, from an entrepreneur to a Fortune 500 Company, access to all of the Google Applications and data in real time, password […]