Podcast appearances and mentions of steven benson

In this episode of the Win Rate Podcast, Andy is joined by an outstanding panel of sales pros, including Steven Benson, CEO and Founder of Badger Maps, Jon Feldman, VP of Sales at anecdotes.ai, and Michael Pedone, Chief Sales Scientist at salesbuzz.com. Andy starts it out with a the reaction he saw from a post on LInkedIn about win rates near 20%. The gets into a deep discussion on why we are seeing this, along with sales effectiveness, qualifying leads, the importance of in-person interactions, the shift towards performative selling, the critical (yet complicated) role of sales managers, strategic thinking, effective coaching, and the value of field sales in today's tech-driven environment.Host Andy Paul is the expert on modern B2B selling and author of three best-selling, award-winning sales books, including his latest Sell Without Selling Out. Visit andypaul.com to subscribe to his newsletter for even more strategies and tips to accelerate your win rate.

This is the finale of the Benson Car Bombing Case. You'll finally find out the fate of Steven Benson. But don't get too comfortable, this episode is all brand new twists and turns. There are errors in discovery, errors discovered in testimony, and most shocking, a witness attempts to recant their entire statement to the prosecution. Join us now to find out how this insane case concludes. We'd love to hear what you think about this series. You can email us at crimetoburn@gmail.com or you can reach out to us through social media. We're on X, Instagram, and Facebook.  Thank you to everyone for following along on this case. It's been a ton of work but everyone's positive comments and support has made all the effort worth it for us.  We'd love a 5 star rating and positive review on whatever platform you use to listen.  See Episode 11, Part 1 of the Benson Car Bombing Case for a full list of sources used throughout this series. 

We're back after a very long hiatus with a new co-host and a new horrific case. In July 1985, a widowed tobacco heiress and her three children were preparing to leave for an errand when their Chevrolet Suburban exploded in their driveway, killing Margaret Benson and her son, Scott and severely injuring her daughter, Carol Lynn. Unraveling this case exposes the soft white underbelly of a wealthy yet dysfunctional family including dark family secrets, decades of manipulation, and a cancerous greed. But who could hate the Bensons enough to want the entire family dead?    Sources:  Mewshaw, M. (2001). Money to Burn, The True Story of the Benson Family Murders. Touchstone Greenya, J. (1987). Blood Relations, The Exclusive Inside Story of the Benson Family Murders. Harcourt Brace Jovanovitch; Blook Club Edition State of Florida vs. Steven Wayne Benson Case Number 85778CFA31HDH court records from Collier County Circuit Court in Collier County, FL. Stauffer, C., (1987, July 23, updated 1987, July 27). The Bensons: Lancaster family ripped apart by greed and murder 30 years ago. https://lancasteronline.com/news/local/the-bensons-lancaster-family-ripped-apart-by-greed-and-murder-30-years-ago/article_f83a6526-312e-11e5-833e-479fc52b5ae4.html Bovsun, M., (2022, July 2). Justince Story: Greed leeds to tobacco heiress fiery death. https://www.nydailynews.com/2022/07/02/justice-story-greed-leads-to-tobacco-heiresss-fiery-death/ Stauffer, C., (2015, July 27, updated 2015, July 28). Anger and lonliness: Steven Benson's life in prison after he killed his family members. https://lancasteronline.com/news/local/danger-and-loneliness-steven-bensons-life-in-prison-after-he-killed-his-family-members/article_4a499c3c-31fd-11e5-834c-674601e629e0.html Batten, B., (2016, April 1). Medical Examiner says Benson was stabbed to death in prison. https://www.naplesnews.com/story/news/local/2016/04/01/medical-examiner-says-benson-was-stabbed-to-death-in-prison/85873180/ Greenya, J., (1986, August 8). Benson Found Guilty of Murder.  The Washington Post, https://www.washingtonpost.com/archive/lifestyle/1986/08/08/benson-found-guilty/4d1327bc-9329-48a1-88b4-80b4614adfe2/ Hardy, J., (1986, July 28). Benson murder trial is soap opera material. UPI Archives. https://www.upi.com/Archives/1986/07/28/Benson-murder-trial-is-soap-opera-material/4992522907200/ Myers, B., (2023, Feb 23). Steven Benson's Motivation for Blowing Up His Mother, Tobacco Heiress Margaret Benson. Grunge. https://www.grunge.com/1208374/steven-bensons-motivation-for-blowing-up-his-mother-tobacco-heiress-margaret-benson/ Florida Man Murders, Season 1, Episode 3 on Oxygen. https://www.oxygen.com/florida-man-murders/season-1/episode-3/videos/investigators-recall-benson-family-murders-crime Greenya, J., (1986, Aug 6). In Florida murder most malevolent. The Washington Post. https://www.washingtonpost.com/archive/lifestyle/1986/08/07/in-florida-murder-most-malevolent/3c1c9fb0-560b-4b40-8185-fc701724d936/ Saunders, S., (2020). Reason First: American Car Bomb - The Steven Benson Murders. Criminal. https://vocal.media/criminal/reason-first-american-car-bomb-the-steven-benson-murders District Court of Appeal of Florida, Second District., (1989, Sept. 1). In re Estate of Benson. Casetext. https://casetext.com/case/in-re-estate-of-benson Burchett, C., (2018, Oct. 20). State's misstep triggers mistrial. Perry News-Herald. https://medium.com/@cait.burchett/so-there-is-no-way-to-prove-you-did-not-do-it-correct-2b01be15e9c6 Crimebox., (2022, Jun 7). The Murder of Margaret Benson [Video]. https://www.youtube.com/watch?v=P2Eebt9XTkU Stauffer, C., (2015, Jul 17). Man who blew up his tobacco heiress mother and brother dies in Florida prison. Lancaster Online. https://lancasteronline.com/news/local/man-who-blew-up-his-tobacco-heiress-mother-and-brother-dies-in-florida-prison/article_7070299a-2bd0-11e5-b3a0-eb16fc0eb50a.html Nordheimer, J., (1986, Aug 7). Florida Murder Trial that Bared Secrets of the Rich Nears End. NY Times. https://www.nytimes.com/1986/08/07/us/florida-murder-trial-that-bared-secrets-of-the-rich-nears-end.html Hardy, J. (1986, Jul 24). Tobacco heiress Margaret Benson had 'heated discussions' with her... . UPI Archives. https://www.upi.com/Archives/1986/07/24/Tobacco-heiress-Margaret-Benson-had-heated-discussions-with-her/1629522561600/ (1986, Aug 18). All in the Family. Time. https://time.com/archive/6706871/all-in-the-family-8/ (1985, Jul. 11). Murder of 'Quiet' Heiress, son stuns exclusive area. Sun Sentinel. https://www.sun-sentinel.com/1985/07/11/murder-of-quiet-heiress-son-stuns-exclusive-area/ Nordheimer, J., (1985, July 15). Florida Resort Shocked over Car-Bomb Slayings. The New York Times. https://www.nytimes.com/1985/07/15/us/florida-resort-shocked-over-car-bomb-slayings.html Cottrill, C., (2016, Aug 3), 30 years ago: Sensational Benson murder trial garnered headlines. Naples Daily News. https://www.naplesnews.com/story/news/local/communities/the-banner/2016/08/03/30-years-ago-sensational-benson-murder-trial-garnered-headlines/87953310/ Bearak, B., (1986, Jun 30)., Tobacco Heir Charged in Bombing Deaths of Relatives., Los Angeles Times. https://www.latimes.com/archives/la-xpm-1986-06-30-mn-19-story.html United Press International., (1986, Aug 5). Defense Rests in Benson Murder Case After Golfer Testifies. Los Angeles Times. https://www.latimes.com/archives/la-xpm-1986-08-05-mn-1395-story.html Contributed Content., (1988, Apr 13)., Chidren of Mother-Killer Inherit Heiress' Estate. Chicago Tribune. https://www.chicagotribune.com/1988/04/13/children-of-mother-killer-inherit-heiress-estate/ (1987, May 29). Woman Loses Child's Claim to Benson Estate. Orlando Sentinel. https://www.orlandosentinel.com/1987/05/29/woman-loses-childs-claim-to-benson-estate/ TFIGlobal News Desk., (2021, Dec 14). Carol Lynn Benson sent her brother to justice. TFIGlobal News. https://tfiglobalnews.com/2021/12/14/carol-lynn-benson-sent-her-brother-to-justice/ Superior Court of Pennsylvania., (1992, Nov 6) In re Benson, Casetext. https://casetext.com/case/in-re-benson-30 

The conclusion to this story, including the arrest and sensational trial and all the events leading up to Steven Benson's death in 2015.Thanks for listening, and remember: If you see something say something!!Collier County Sheriff's Office (239) 774-4434Lee County Sheriff's Office (239) 477-1000SWFL Crime Stoppers 1-800-780-TIPS (8477)Music by purple-planet.com

In our SaaS Fuel™ Founder Episode, Jeff is joined by Steve Benson, CEO and founder of Badger Maps, the number one app on the App Store for outside salespeople, and Badger Sales University. In this episode they explore a common question founders ask: "How can I fund my idea and get capital to scale?" Steve brings uncommon insight into SaaS growth and funding options. He shares his journey of bootstrapping and his decision not to raise capital when it was time to scale up (and what he did instead) Using this strategy, Steve was able to make investments, hire people and steer the company in the right direction. He delivers sales insights on the differences between remote and in-person selling, and how to build strong relationships with customers in any environment. No stranger to media, Steve is the host of Outside Sales Talk, a podcast specifically for outside salespeople.Key Takeaways00:00:48 Jeff's Spring Break: An “almost-skiing”-career 00:06:28 Steve's Founder Journey: A Story Of Persistence And Value Creation00:08:16 The Inflection Point: Mapping is Difficult and Hard Thing To Do00:10:08 How to Start a Software Company Without Venture Funding00:12:04 Bank Risk Tolerance Doesn't Include Financing Unproductive Enterprises00:14:41 Marketing Has the Lowest Net Present Value But the Best ROI00:15:24 Resource Availability Determines Early Hiring Strategy00:16:33 Organization Structure Matters and How It Benefits Your Business00:18:41 Building A Strong Sales Team:00:18:55 Putting Layers in Place, Put Customers First00:20:22 Cash Flow Management and Forecasting Are Essential00:21:46 Revenue-Based Loans Change Your Repayment Amount00:24:30 Money Professionals Have Dozens of Small Jargon to Cheat You Over00:25:34 Steve's Clever Loan Escape 00:26:28 The Evolution of SaaS Over The Years00:29:06 Recognizing SaaS is Essential To Economy and Business Transformation00:30:20 Shocking Truth: How Many Ways Our Solution Can Be Used!00:31:12 Badger Sales University - Sales Training for ALL - Including You00:34:56 Coaching and Leveling Up Your Team Regardless of the Economy00:36:25 Face-to-face Meetings Accelerate Sales00:38:01 Remote Sales: Faster, Cheaper, but Better?00:39:24 Get to Know About Badger Maps00:40:54 The Legend Of Badger Maps00:42:37 The Trick to Pick A Global NameTweetable Quotes“A lot of startups die because they don't listen to the person who's really talking to the customers.” - 00:19:15 Steve Benson“Paying attention to the terms is so important.” - 00:26:11 Jeff Mains“We often need to relearn to prospect and rethink who we're selling to in a bad economy.” - 00:36:12 Steve Benson“I mean, face-to-face meetings are really important to lots of different types of sales. They shorten sales cycles. They need relationships, and I think they're always going to be important.” - 00:36:57 Steve Benson“And you got to read contracts real carefully. Anyone that deals professionally in money you have to be real careful with because they've got lots of little terms to screw you.” - 00:24:34 Steve Benson“Growth is one area where you never want to slow down and you certainly don't want to fall down.” - - 00:03:29 Jeff MainsSaaS Leadership LessonsALWAYS listen to the person who actually talks to customers.Reading the terms carefully is very crucial! That's a really important indicator to keep an eye on.Your company's business structure will affect taxes, personal asset risk, and your ability to raise money from angel investors or...

On July 9th, 1985 the Benson Family vehicle exploded in their driveway, killing the millionaire family matriarch, Margaret Benson, and her youngest son, Scott, and wounding her only daughter Carol Lynn. Her older son, Steven Benson survived the blast because he has "run inside to grab something he forgot".....Part 1 of this story explores the characters, the family background and the crime.Don't forget to tune in to Part 2 for the conclusion of this crazy story.If you see something say something!!Collier County Sheriff's Office (239) 774-4434Lee County Sheriff's Office (239) 477-1000SWFL Crime Stoppers 1-800-780-TIPS (8477)Music by purple-planet.com

In this episode of Pocket Sized Pep Talks, you'll learn:Myths behind how we train salespeople.  Myths behind how we coach and develop salespeople. Myths behind whether great salespeople are born, not made.  Myths behind the best time to negotiate.  Spoiler Alert: It is NOT at the close!Myths behind closing techniques.Myths behind hiring great salespeople right now! 

Steven Benson is the Founder and CEO of Badger Maps. As a tool for field salespeople, Badger Maps took a big hit because of the pandemic. However, now that many businesses are operating more freely, the industries that benefit the most from face-to-face sales are once again preferring this more traditional way to do sales. The need to ask questions and provide answers during large deals is simply better done in person. Steven also comments on the coming recession and what CEOs and sales leaders need to do to overcome it.  HIGHLIGHTS Helping field salespeople with Badger Maps In-person sales pick up again after the peak of the pandemic  The pandemic was an opportunity to learn new skills  Change messaging to weather the coming recession QUOTES Steven: "There's 17 ways to do this, they all work great. There's a reason that it wasn't the best way then. It was a fine crutch when we couldn't do anything else but, like I said, I can't think of one industry that's been like, oh, well now that we've figured out that this exists, when we fired this field sales team or we told them to all just work over Zoom from now on, I don't have one example of that happen." Steven: "The people that do meet with you and want to meet with you probably have a higher probability of wanting to purchase your product, that's why they were engaging that way. But, if you don't use the time well and if you're not an expert, you're not bringing and delivering value to the client, then you're probably not really increasing your odds very much." Find out more about Steven in the links below: LinkedIn: https://www.linkedin.com/in/stevenbenson/ Website: https://www.badgermapping.com/ More on Andy: Connect on LinkedIn Get Andy's new book "Sell Without Selling Out" on Amazon Learn more at AndyPaul.com Sponsored by: Revenue.io | Unlock exponential growth with an AI-powered RevOps platform | Revenue.io Scratchpad | The fastest way to update Salesforce, take sales notes, and stay on top of to-dos | Scratchpad.com Blueboard | World's leading experiential rewards & recognition platform | Blueboard.com Explore the Revenue.io Podcast Universe: Sales Enablement Podcast RevOps Podcast Selling with Purpose Podcast

Naked Marketing Podcast with Guest, Steve Benson Please help me welcome today's guest, Steven Benson, who is the CEO of Badger Maps: an app that helps field sales people be more efficient in how to approach their potential customers. As a former employee of Google and field sales person himself, Steven saw an opportunity to... continue reading »

The quaint community of Naples, Florida is rocked by a deadly explosion that reveals the darkside of a picture perfect family. You can reach out to us at TheOpportunist@kastmedia.com Find the episode transcript here: tinyurl.com/opppodcast Thank you to our sponsors: Daily Harvest: Go to Dailyharvest.com/opp to get up to $40 off your first box!  Athena Club: Sign up today and you'll get 20% off your first order. Go to Athenaclub.com and use promo codeopportunist. BetterHelp: Opportunist listeners get 10% off their first month at betterhelp.com/OPP June's Journey: Download June's Journey free today on the Apple App Store or Google Play. Dipsea: Dipsea is offering an extended 30 day free trial when you go to DipseaStories.com/OPP       See omnystudio.com/listener for privacy information.

The quaint community of Naples, Florida is rocked by a deadly explosion that reveals the dark side of a picture perfect family. You can purchase Opportunist merchandise here: https://theopportunistpodcast.com/  Thank you to our sponsors: Daily Harvest: Go to Dailyharvest.com/opp to get up to $40 off your first box!  Athena Club: Sign up today and you'll get 20% off your first order. Go to Athenaclub.com and use promo code opportunist. June's Journey: Download June's Journey free today on the Apple App Store or Google Play. Dipsea: Dipsea is offering an extended 30 day free trial when you go to DipseaStories.com/OPP

The software industry is always changing and evolving. So what will be the biggest trends in software for 2022? In this video, Steven Benson discusses the latest trends in software and how they will shape the future. Find him at: Linkedin: https://www.linkedin.com/in/stevenbenson/ Instagram: https://www.instagram.com/stevebensonsf Twitter: https://twitter.com/SteveBenson Facebook: https://www.facebook.com/benson.steve Linkedin Business: https://www.linkedin.com/company/badger-mapping-solutions/ Instagram Business: https://www.instagram.com/badgermaps/ or @badgermaps Twitter Business: @BadgerMaps --- While you're at it, follow us on all social media platforms: Facebook: https://www.facebook.com/AiNerdOfficial Instagram: https://www.instagram.com/ainerdofficial/ Twitter: https://twitter.com/AINerdOfficial LinkedIn: https://www.linkedin.com/company/ainerd Be my next guest! Let's find time at https://calendly.com/instarel/learn-more Don't forget to subscribe to never miss out on our next episode.

Dnes pro vás máme další tragický příběh rodiny, skrývající se pod známou značkou. A poodhalíme hrůzy Darkwebu a kauz dětské pornografie. Co odstartoval Peter Scully?

On today's episode we delve into the Steven Benson murders. Steven Wayne Benson was an American convicted double murderer of his mother, tobacco heiress Margaret Benson; and his brother, tennis player Scott Benson. He was born in 1951 in Baltimore.

Steven Benson, founder and CEO Badger Maps, the #1 App in the App Store for outside and field salespeople, host of the Outside Sales Talk podcast and is President of the Sales Hall of Fame, shares ways to measure the impact of storytelling in sales.  Explore Park's free and premium story building tools including his new book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand: http://bit.ly/StorytellingTools Like what you hear? Park offers online or in-person workshops, consulting and keynotes. Visit businessofstory.com to get in touch.

Steven Benson badgermapping.com

Let's Talk About It with Joyce Johnson with Guest Speaker Steve Benson #AuthorLife #SalesLifeLeading a team is no easy task, but it's especially challenging when you're in the midst of a crisis, whether on a macro- or company level. In times like these, it's best to avoid rumors and speculations that can make your team anxious—which is why according to Steve Benson, good communication and transparency are absolutely critical.In today's insightful episode, Steve discusses how leaders can rise to the occasion and be a source of stability for their downlines and clients. He also gives us some cost-cutting strategies to avoid layoffs and retain talent, plus some tips on keeping stakeholders engaged.  About the GuestSteve Benson has an extensive sales background, from outside sales with IBM to HP's District Sales Manager to Google's Regional Sales Manager. Today, he is focused on running his software business, Badger Maps, Inc., which helps outside sales teams manage their territory and increase their sales. He is also the host of the Outside Sales Talk podcast, co-author of Color Outside the Lines – Stories of Extraordinary Leadership, and President of Sales Hall of Fame, a platform that recognizes innovators in the field.  In This EpisodeWho is Steven Benson? [0:52] What empowered Steven to write about leading sales teams during an economic downturn? [2:56]How do you prepare for conversations with your team regarding critical decisions? [7:00]…and many moreQuotes“Leadership is always a challenge but especially in difficult times...the way you communicate, it needs to change, it's so important during a crisis, and you know, I think in a crisis your team's imagination can get the best of them, particularly within a large group [sic] and you are alone as a leader…and as a leader, you really need to communicate with your team in a transparent way, in a way that's realistic, and in a way that's optimistic.” [5:54]“As a sales leader, you want to tell people what the immediate term plan is. What are we doing right now to get through this, to get over this, to beat this?  What's the mid-term plan, and then what's the long-term plan? And then, account for all different external factors that you might have had to control for so that they know there's a plan.” [8:30]“It's important that they feel like there's a steady hand on the wheel, so they know what to expect.” [9:03]“One of the first things you should do when times are tough is figure out how to communicate to your customers what your true value is, how much value you are creating for their organization, and give them a way to count it. Help them understand, so they don't stop using your service.” [21:46]Resources MentionedSteven Benson's LinkedInBadger Maps' WebsiteSales Hall of Fame's WebsiteOutside Sales Talk PodcastColor Outside the Lines, Stories of Extraordinary LeadersJoyce Johnson's WebsiteJoyce Johnson's FacebookJoyce Johnson's LinkedInJoyce Johnson's YouTube Key WordsLeadership, Personal Development, Sales, Growth, Leaders, Author, Economic Downturn, Recession 

What can call center leaders learn from outside sales? How vital is it to be efficient and effective in your outreach? Working with people you don’t have control over demands a certain level of trust. You want to make certain that you’re getting a good look at what they’re doing. In this episode, Steven Benson from Badger Maps and I, talk about his experiences in field sales software, specifically helping companies map out where their field sales reps should go, then how does this apply to the call center realm. Learn more about what’s in the world of outside sales, how to manage a remote team, and also about metrics. Find out if your Sales Operation in Scalable Buy Selling With Authentic Persuasion: Transform from Order Taker to Quota Breaker Get help with your sales team Connect with Jason on LinkedIn Or go to Jason's HUB – www.JasonCutter.com Connect with Steven on LinkedIn.Steven‘s BioSteve Benson is CEO and founder of Badger Maps, the #1 App in the App Store for outside salespeople to upgrade existing CRMs with mapping, routing, and scheduling. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise’s Top Sales Executive globally in 2009. He also hosts the Outside Sales Talk – a podcast specifically for outside salespeople, and is the President of the Sales Hall of Fame.Steven’s Linkshttps://www.badgermapping.com/Learn more about StevenShow less Jason: Hey, what’s going on. Everybody. Jason cutter here. This is the scalable call center sales podcast. So glad that you’re tuning in and joining me, I’ve got a special guest. He is a returning guest. His name is Steven Benson from Badger maps, uh, which is focused on field sales software.[00:00:17] And we’re going to get into that. Steve was a previous guest on my other podcast, Steven welcome to the scalable call center sales podcast.[00:00:25]Steven: Jason, thanks for having me. I’m really glad to be.[00:00:28]Jason: Yeah. So listeners of the authentic persuasion show, we’ll remember you from episode 328, which

My next guest of Scale Your Sales Podcast is Steven Benson. He had joined Google and became Google's enterprises' top sales global executive in 2009. He is the president of the sales hall of fame, and host of outside sales, talk a podcast specifically for outside salespeople. He is the CEO and founder of Badger Maps, the Number One App in the Appstore for outside salespeople to upgrade existing CRMs with mapping routing and scheduling. Welcome to Scale Your Sales Podcast Steven Benson.    00:00 Why Companies Must Keep Salespeople Aligned with Customers Rather than Revenue   1:57 Badger Maps Application Help Field Salespeople Focus on their Right Customers  5:37 Why Traditional CRMs Haven't Really Been Focused on Solving Problems That Field Salespeople Have   8:37 Steven says it is more Effective to Switch Sales Reps Compensation from Revenue to Profitability.  12:02 Companies Need to Leverage Sponsorships for Better Decision Making in Complex Sales Cycles  15:56 Why the Buyers and Customer Focus must be both Short Term and Long Term in Sales Cycle?  20:06 Companies Need to Change Messaging to Better Help Customers Do More with Less.  26:55 End  2-months free trial: https://www.badgermapping.com/podcasts/ https://www.Linkedin.com/in/stevenbenson/    Janice B Gordon, the awarding-winning Customer Growth Expert and founder of Scale Your Sales, listed 25 of the Top 100 Global Business Influencers in 2017. Janice helps companies around the world adopt the Scale Your Sales framework to develop their leading-edge capabilities in securing, maintaining, and growing their most valued customer relationships for long-term value and partnership.   Book Janice to speak virtually at your next event https://janicebgordon.com   LinkedIn: https://www.linkedin.com/in/janice-b-gordon Twitter: https://twitter.com/JaniceBGordon   Scale Your Sales Podcast: http://scaleyoursales.libsyn.com   More on the blog https://scaleyoursales.co.uk/blog   Instagram: https://www.instagram.com/janicebgordon   Facebook: https://www.facebook.com/ScaleYourSalesJBG 

Steven Benson the CEO of Badger Maps shares how to overcome the challenges of leading remote sales teams. Get more info at https://www.BadgerMapping.com/

This is Entrepreneurs of Faith, a Sunday episode of Monetization Nation. I'm Nathan Gwilliam, your host. In today's episode, we're going to discuss the power of gratitude in business.    Feeling Disconnected from God   When I was in high school, there was a time when I felt disconnected from God and was not feeling Him near. At night time, I would read scriptures sitting by the light in our hallway. One night, as I was trying to understand this lack of God's presence in my life, and what I needed to do, I opened my scriptures randomly, and they fell open to this verse:   “In everything give thanks: for this is the will of God in Christ Jesus concerning you.” (KJV 1 Thessalonians 5:18)   That scripture gave me the answer I was seeking. I knew that I needed to fill my life with more gratitude to find the connection with God and others in my life that I was missing. I tried to heed that counsel and found deeper connections. For example, instead of filling my prayers primarily with requests, I incorporated a lot more specific expressions of gratitude. I even dedicated some prayers to only expressions of gratitude. I have also tried to express a lot more gratitude to the people around me.    Tough Circumstances and Gratitude   A church leader named Dieter Uchtdorf gave a sermon about gratitude. In his sermon, he described the opportunity he's had to meet with many people whose sorrows seem to reach the very depths of their souls. “In these moments,” he said, “I have listened to my beloved brothers and sisters and grieved with them over their burdens. I have pondered what to say to them, and I have struggled to know how to comfort and support them in their trials.”   “Sooner or later,” Uchtdorf continued, “I believe that all of us experience times when the very fabric of our world tears at the seams, leaving us feeling alone, frustrated, and adrift. It can happen to anyone. No one is immune.”   He goes on to describe how “there is something that would take away the bitterness that may come into our lives. There is one thing we can do to make life sweeter, more joyful, even glorious. We can be grateful!”   “Those who set aside the bottle of bitterness and lift instead the goblet of gratitude can find a purifying drink of healing, peace, and understanding,” he said. I think the reason this is true is when we want to get rid of negativity in our lives, the best way to do it is to replace it with something positive. It's like a room filled with darkness we want to go away. The only way to make the darkness leave is to fill the room with something else . . . light.  I have found that when I have negative feelings towards someone when I strive to replace those feelings with gratitude, the gratitude can help replace the negative feelings, and I feel more positively towards that person.    Gratitude in Business   It is well-known that gratitude can help us have a better attitude in our personal lives, but how does this apply to us as entrepreneurs?   Gratitude is a critical aspect of our business relationships. “It satisfies the higher psychological need to feel a sense of belonging to something greater than ourselves–to feel a sense of meaning at work.” (Source: Forbes)   Recognizing the good and saying it out loud “helps [us] connect with other entrepreneurs and build lasting partnerships. No [one] is an island, and the same goes for business owners too. Correspondingly, success is most easily achieved when we back up each other.” (Source: Enterprise League)   I believe gratitude in the workplace is critical for many reasons. Here are 7 examples:   It helps us build stronger relationships with our co-workers.  Most of us deal with insecurities and fears that we are not good enough. Expressing gratitude is an affirmation that in that thing, they are good enough. Expressing gratitude gives a positive reference point of the actions and behaviors that work, so people know how to act, and what to do more of.  Showing gratitude can shift the focus from us to others. Expressing gratitude can show our co-workers that we saw what they did. Focusing on the great things people have done, instead of the mistakes, is showing grace. When we show grace to others, we will probably receive more grace in return.   Expressions of gratitude can show that we care about the feelings of our co-workers.   Expressing Gratitude   Uchtdorf shared a story of a server and a customer. He said, “There is an old story of a waiter who asked a customer whether he had enjoyed the meal. The guest replied that everything was fine, but it would have been better if they had served more bread. The next day, when the man returned, the waiter doubled the amount of bread, giving him four slices instead of two, but still, the man was not happy. The next day, the waiter doubled the bread again, without success.”   “On the fourth day, the waiter was really determined to make the man happy. And so he took a nine-foot-long loaf of bread, cut it in half, and with a smile, served that to the customer. The waiter could scarcely wait for the man's reaction.”   “After the meal, the man looked up and said, ‘Good as always. But I see you're back to giving only two slices of bread.'”   In this story, there is a disconnect between the customer and the server, and this disconnect comes from the customer's lack of gratitude. Because of this, the server felt unappreciated even though he was doing everything he could to make this customer happy.    This isn't to say we should stop doing things for customers that don't seem grateful. We need to make sure that we aren't the customer in this example. We should be expressing gratitude to our families, partners, employees, clients, vendors, and customers, so they know how much we appreciate them and their efforts.   Ways We Can Show Gratitude   Results of research in the workplace so far link it to more positive emotions, less stress and fewer health complaints, a greater sense that we can achieve our goals, fewer sick days, and higher satisfaction with our jobs and our coworkers (Source: greatergood.berkeley.edu). Here are a few ideas and stories for how we can show gratitude in our business relationships.   “Giving Props”   Steven Benson, founder, and CEO of Badger Maps says his favorite thing about the company's culture is that they show thanks to employees on a weekly basis. “We have an all-hands meeting once a week, and we finish the meeting by ‘giving props', which is recognizing people on the team for their accomplishments that week. Anyone on the team can give props to anyone else on the team, which fosters an atmosphere of appreciation and teamwork.” (Source: Medium)   “For example,” Benson explained, “someone who noticed another employee doing a great job with a particularly difficult customer, might ‘give props' to that person and recognize them in front of the group as having done an amazing job. It's a great way to be thankful and show appreciation as a group for all the accomplishments of the week, and make sure everyone gets recognized for their contributions.” (Source: Medium)   “This has helped us build a strong team and sense of community. The success of your business depends on your employees, and establishing a positive culture where everyone feels appreciated and enjoys coming to work makes a big difference in increasing employee satisfaction and happiness.” (Source: Medium)   I love how the Gladney Center for Adoption does this and reserves time in nearly every full-company meeting for people to express gratitude through a shout-out for something another team member has done.    Gratitude with Customers   Dr. Justin Wood, a business problem-solving specialist, shared how gratitude saved a restaurant with low chances of survival from closing down. He “was put in charge of a small breakfast team, which was one step away from being shut down. . . . It was a tough game, as the team wasn't bringing much profit to the restaurant, and people's jobs were at stake.” (Source: Intelligent Change)   The first thing Wood changed was customer appreciation. “He instructed the team to express gratitude and appreciation to every customer because the key to a profitable restaurant is satisfied and returning customers.” (Source: Intelligent Change)   At the end of the first month “, they doubled the number of receipts from the previous month. By the end of the three-month period, they were setting continual records. It took so little: a ‘thank you for coming,' a smile, and a regular check-up, and people immediately felt more appreciated as customers.” (Source: Intelligent Change)   Gratitude and Appreciation Retreat   Consultant Stephanie Pollack was brought in to work with the state chapter of a national nonprofit. “The organization was in the middle of a transformation that brought in new leadership, a new culture, new rules—and lots of tension and uncertainty.” Pollack was tasked with teaching appreciation and gratitude during a three-day retreat (Source: greatergood.berkeley.edu).    “She taught a small group of reluctant employees about the benefits of recognizing the good things in their lives and saying thank you.” Something shifted among the employees. “After one person wrote a genuine note of thanks on an ‘appreciation wall,' soon everyone was participating.” (Source: greatergood.berkeley.edu)   Pollack was surprised by the connection and authenticity that appreciation inspired. Even some of the more closed-off employees had opened up by the end of the retreat. “They walked in with a lot of tension and frustration,” Pollack said. “I'm not saying they walked out with none, but there was a willingness on everyone's part to move forward together in a different way.” (Source: greatergood.berkeley.edu)   These are just a few of the ways we can implement gratitude into our business, but it could be as simple as a “thank you” at the end of an email or note reminding an employee that we appreciate them. William James, American philosopher and psychologist said, “The deepest craving of human nature is the need to be appreciated.” If appreciation is one of our deepest cravings, then we need to make sure we are showing our appreciation to others.   Key Takeaways   Here are some of my key takeaways from this episode:   Those who are grateful can find healing, peace, connection, and understanding. Gratitude can help us replace negative feelings with positive feelings.  Gratitude is a critical part of the business. It helps us build stronger relationships. In the workplace, gratitude can foster more positive emotions, less stress and fewer health complaints, a greater sense that we can achieve our goals, fewer sick days, and higher satisfaction with our jobs and our coworkers. Focusing on the great things people have done, instead of the mistakes, is showing grace. We can express gratitude by ‘giving props' to our employees in meetings, telling customers we appreciate them, going on a gratitude retreat, or simply saying thank you in an email or note. Expressing sincere gratitude to customers may increase revenues. The deepest craving of human nature is the need to be appreciated.   Join Entrepreneurs of Faith If this episode of Entrepreneurs of Faith resonated with you, please subscribe for FREE to Monetization Nation so you can receive future episodes of Entrepreneurs of Faith. Subscribe to the free Monetization Nation eMagazine. Subscribe to the Monetization Nation YouTube channel. Subscribe to the Monetization Nation podcast on Apple Podcast, Google Podcasts, Spotify, or Stitcher.  Follow Monetization Nation on Instagram and Twitter. Share Your Story    How do you show gratitude in your business? Please join our private Monetization Nation Facebook group and share your insights with other digital monetizers.   Read at: https://monetizationnation.com/blog/129-the-power-of-gratitude-in-business/ 

Badger Maps is the #1 app for route planning and scheduling to help outside sales reps save up to 10 hours every week in busy work - so that you can focus on selling more. steve@badgermapping.com Get a Free Trial Here: https://badgermapping.com Schedule a time with a Badger Rep: https://calendly.com/badgermaps/ Give them a call here: (415) 592-5909 https://www.linkedin.com/in/stevenbenson/ To see the complete show notes, specific links to everything mentioned, and videos of the best moments from the episode please go to https://AnxiousFilmmaker.com/ Follow AF on Instagram: https://www.instagram.com/theanxiousfilmmaker/ Follow AF on TikTok: https://www.tiktok.com/@anxiousfilmmaker/ Follow Chris Brodhead on Instagram: https://www.instagram.com/chrisbrodhead Subscribe on YouTube: https://www.youtube.com/channel/UCuhz3mTvsafjhEx23PDpslw Like AF on Facebook: https://www.facebook.com/Anxious-Filmmaker Follow AF on Twitter: https://twitter.com/AnxiousFilmmakr Follow Chris on Twitter: https://twitter.com/ChrisBrodhead

Your host, Gabby Scott, speaks with Steven Benson of Badger Maps and how he uses emerging tech to fix some of the problems he noticed while working in field sales.

Episode 181: Author, speaker, and sales mastery coach, Everold Reid talks about auto sales, salesmanship, and launching an ecommerce company to help local vendors in Jamaica.  Guest Biography Everold Reid is a veteran sales professional and consistent top 1% performer, who continues to redefine achievement in sales mastery in the competitive world of sales and marketing. As a passionate and award-winning salesperson, he remains at the top of his game by applying proven sales methods and strategies, many of which he developed over his three decades as a sales leader. As an author, speaker, sales coach and founder of The Reid Method Insider Podcast, and one of Canada’s top auto sales leaders for over 29 years, Everold shares his secrets of success to help improve sales and profitability in any sales environment. You can order your copy of The Reid Method, arrange a one-on-one coaching session, a Corporate sales mastery training session, or listen to his latest podcast episode featuring world-renowned thought leaders and experts like Les Brown, Tom Hopkins, Sarita Pittman, Steven Benson and many others! It’s time to increase your sales 5x. In this episode, you'll learn: Insights into buying a car from a sales insider How to create a customer experience that can transform you from salesperson to trusted advisor Why Everold launched a start-up company that is elevating small business owners in Jamaica Show notes: http://www.inspiredmoney.fm/181 Find more from our guest: www.thereidmethod.com LinkedIn Twitter Instagram YouTube Facebook Mentioned in the episode: www.yaahdy.com Yaahdy Instagram Yaahdy Facebook Yaahdy YouTube Money Tip of the Week Cut your losses short and let your winners run. Thanks for Listening! To share your thoughts: Leave a note in the comment section below. Share this show on Twitter or Facebook. Join us at the Inspired Money Makers groups at facebook and LinkedIn To help out the show: Leave an honest review on Apple Podcasts, Podchaser.com, or wherever you listen. Your ratings and reviews really help, and I read each one. Email me your address, and I'll mail you an autographed copy of Kimo West and Ken Emerson's CD, Slackers in Paradise. Subscribe on Apple Podcasts. Special thanks to Jim Kimo West for the music.

Steven Benson, Founder and CEO of Badger Maps, joins Sarah Hicks on the Predictable Revenue podcast to talk about what sales leaders should be doing to empower their reps and their business during a down economy.  Highlights include: The challenges sales leaders need to overcome in a bad economy that they probably aren’t thinking about already (5:55), protecting your margins (8:23), to discount or not to discount (11:14), necessary changes to sales leader behavior (12:34), changes to KPIs (15:56), coaching your reps (20:37), changing your messaging and the way you position your value (25:20), and how to leverage your existing customer relationships (41:59).   SHOW NOTES: George McGehrin’s recession-proof business model:  How George McGehrin gets his clients to pay HIM to market to them Bill Wooditch’s advice for fighting the fear during a recession: How fear of uncertainty is holding us back (and why it shouldn’t) Aaron’s message: You’re going to be okay Negotiating as if Your Life Depended on It: How to Apply FBI Tactics in Sales – Outside Sales Talk with Chris VossHow Nick Cegelski builds relationships with every decision-maker in a complex remote sale: Deal Mechanics: How to Work (And Close) 3x The Deals

What are you seeing now within the industry of Field Sales? What are you seeing with the trend at all of the field sales moving into inside sales? A lot of people assume that field sales isn’t happening right now, and that’s definitely not the case. About 20 percent of customers have either gone out […]

My guest, Steven Benson, is CEO of Badger Maps and has an extensive background in leading Sales Teams at Google and other large tech companies. He shares his insights on what sales leaders need to be doing now to keep their teams selling effectively, no matter what your competitors or the economy are doing. Really great guest to have on and definitely No BS! Here are all the places you can find Steve and Badger Maps on the web: Website: https://www.badgermapping.com/ Sales Talk Podcast: https://www.outsidesalestalk.com/ Hall of Fame: https://www.badgermapping.com/sales-hall-of-fame/ Follow Steve & Badger Maps on Social: LinkedIn: Steven Benson and Badger Maps, Inc. Instagram: @stevebensonsf and @badgermaps Twitter: @SteveBenson and @BadgerMaps FaceBook: @BadgerMaps

This week's show is called "Actions Sales Leaders Need to Take in a Recession" and I'm joined by Steven Benson, CEO of Badger Maps.We've all been faced with headwinds this year in terms of shifting demand, shifting way people sell, opportunity and challenges. I ask Steven about the advice he has given to the outside world and how much of that have he had to apply to his own business.  Steven talks about the importance of changing your messaging to better fit with the world and the mindset customers and prospects are in, in a down economy versus a good one.  Specifically, helping companies to do more with less. And then, showing prospects exactly how much in terms of dollars, you'll be able to help them do more with less. It could be less money, manpower, resources, whatever. We went through this exercise ourselves. It's a good example, but when times are good, the sales team and the marketing team at Badger, their messages is, "Hey, we're going to... We'll help you sell 20% more with your field sales team". And we shifted that messaging to, with Badger Maps, your outside sales team can generate the same revenue, even though your team is 20% smaller. And there's a huge difference in these two things, even though it's basically saying the same thing we're going to help you do better, but then one of these messages resonates way more with prospects in a down economy than the other. This and A LOT MORE!  Listen in now and/or read the full transcript on the Heinz Marketing blog starting Mon. 9/28 at 6am PST.   ______________________________________________________________________ Sales Pipeline Radio is sponsored and produced by Heinz Marketing on the Funnel Radio Channel.  I interview the best and brightest minds in sales and Marketing.  If you would like to be a guest on Sales Pipeline Radio send an email to Sheena

For this forty-sixth episode, I talked to Steven Benson, Founder and CEO of Badger Maps, a leading mapping platform and route planning app for field sales people. After studying geography and doing an MBA, Steven spent his whole career in field sales at companies like IBM and HP and then went on to sell the Google Maps API to businesses. Being exposed to a lot of mapping problems, he figured there was a space in the market for a mapping product for field sales people. That's when Badger Maps was born. Almost 9 years later, Steven now leads a bootstrapped business with a team of 75 people. We talk about the power of podcasting, studying languages, doing three-hour bike rides on a stationary bike, and why he might move his company out of the Valley.

Steven Benson is the CEO of Badger Maps, which is the #1 app for route planning that enables field sales teams to manage their territory by combining Google Maps, data from their CRM, route optimization, schedule planning, and lead generation. In this episode, Steven elaborates on term field sales, explains why the field sales process neglected by the software companies, shares how salespeople can cope with the frozen budgets of their prospects , and talks bout the post-COVID-19 future of the outside sales. Show-notes: http://entrepreneursinb2bsales.com/steven-benson/interviews

In this episode, we welcome Steven Benson from Badger Maps (https://badgermapping.com). He tells us about how he got started, what he learned along the way and what sales strategies can help your organisation improve your results while we recover the economy.

Hey, it's Matt! Welcome back to our podcast. In this episode we have Steven Benson as our guest. Steve and I discuss how you can hedge and protect your business during a black swan event. Steve is the founder and CEO of Badger Maps. After receiving his MBA from Stanford, Steve was Google Enterprise's Top Sales Executive in 2009. In 2012, Steve founded Badger Maps, a software company that helps Field Sales People optimize their routes and schedules to save time and be on time so they can sell more. Steve is also the host of the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. In this episode we discuss: Where he got his taste for entrepreneurship [2:18] Steve tells the story of his first business ventures as a young kid [3:30] How he got suspended in high school because of his business idea [4:38] Steve's career path after studying in Stanford [5:30] What he learned from other companies he worked at and how he applied them at Google [6:06] The types of customers he was in charge of at Google [7:55] How Badger maps was born [8:37] Companies that benefit from using Badger maps [10:35] How Steve started Badger maps despite not having a coding ability and being bootstrapped [11:23] How he found the programmer for Badger maps [12:05] The next steps after creating a product [12:40] How to ensure your first sale before launch [13:08] Approaching customers about the product and how Steve communicated pricing [14:23] Issues he encountered when they launched and how they overcame them [16:01] The point in the business when he found out that Badger maps could be profitable [17:26] What Steve is doing to hedge his business against the unknowns during turbulent times [18:58] Handling debt and getting investments in a black swan event [23:40] Finding lenders/investors that are best for your business [26:27] Negotiating loan terms [29:35] Amount of returns lenders are looking for [34:21] Where to learn more about Steve and his product [35:34] Quotable Quotes If you've got that demand already, you're going to sell it (product) a lot quicker. Building software is messy and the stuff crashes all the time and goes down all the time early on, and that's why people pay us. A lot of things that would have made sense in good times, that don't make sense now, you need to cut those. Any type of loan is negotiable. Links to sources and tools Follow Steve and Badger maps on social media to learn more about him and his business: Facebook page: https://www.facebook.com/BadgerMaps/ Personal Linkedin: https://www.linkedin.com/in/stevenbenson Company LinkedIn: https://www.linkedin.com/company/badger-mapping-solutions/ Instagram - @stevebensonsf Twitter: @SteveBenson @BadgerMaps . Go to https://www.badgermapping.com/ to start your free trial of Badger maps and watch your sales team sell 20-25% more Subscribe and listen to Steve's podcast- Outside Sales Talk - where he talks to industry leaders and experts to learn the strategies and tactics that make them successful in Outside Sales: https://www.badgermapping.com/podcast/ Did you enjoy listening to our guest in this episode? If you did, please leave this episode a review. Who should we have on next? Support our podcast Rate and review: https://podcasts.apple.com/us/podcast/pass-t...

Episode 54 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app Support this podcast: https://anchor.fm/michigan-and-other-mayhem/support

Steven Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve’s career has been in field sales with companies like IBM, Autonomy, and Google – becoming Google Enterprise’s Top Performing Salesperson in the World in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful. He has also been named one of the Top 40 Most Inspiring Leaders in Sales Lead Management.  WHAT YOU WILL LEARN IN THIS EPISODE: Inspiration story of Jason Lemkin -"The Godfather of SaaS" model All-In-One: Steve's biggest success and failure How to use Storytelling techniques to overcome Sales objections   SHOW NOTES  [00:11] Intro [01:09] Welcome Steve [01:31] Business success stories that inspire him [01:40] Jason Lemkin : creating SaaStr [04:00] GPS analogy [04:50] Sales experience [05:20] How Steve got into sales [06:45] IBM training program [07:20] Sales roles at Google [08:10] Challenges faced while switching career path [09:01] Failures [09:20] Badger maps [09:50] Lacking vision [10:07] Choice of Technology industry [10:45] Dynamic nature of the technology industry [12:34] Competing in software/app world [13:37] Stories that excite his customers [13:44] Application of Badger maps in sales [14:38] Field sales [18:05] Being efficient with time [19:00] Having success stories with statistical details [20:05] Leadership circle [21:25] Identify a problem and find a solution [22:00] Objection handling [23:20] Challenges facing today’s sales leaders [25:21] The art of storytelling [26:17] Contact info [27:40] Outro   SHOW TRANSCRIPT There's so much information and so much to do and so little time today in a way that there hasn't been before, and I think it takes people's focus off things. It makes it harder to accomplish things.Speaker 2:                    00:14 This is the storytelling for sales podcast, a show about leveraging the power of storytelling to ignite your sales performance and grow your business.Ed Bilat:                        00:25 Hello, this is Ed Bilat, we have a very cool guest for you today. Steve Benson, the founder, and CEO of Badger maps, the number one route planner for field salespeople joining us today after receiving his MBA from Stanford. Steve's career has been in the field sales with companies like IBM, our autonomy, and Google. And actually, he became Google's enterprise top performing salesperson in the world in 2009.  In 2012 Steve founded Badger maps to help field salespeople to be more successful. Steve has been named one of the top 40 most inspiring leaders in sales lead management. Steve Benson, welcome to the show.Steve Benson:               01:11 Hey Ed, thanks for having me. I'm really excited to be here.Ed Bilat:                         01:13 Oh, absolutely. I can't tell you how thrilled I am to have you on the show! I listen to your podcast and I watch your videos all the time, so I can't wait to hear your story all the way from San Francisco. But before we do this, let me ask you a traditional question, which is “what business success story inspires you and why?”Steve Benson:               01:35 Well, um, you know, I guess one of my big inspirations, uh, running Badger is Jason Lemkin. I'm not sure if you're familiar with him, but he's the guy that started EchoSign, which is kind of very select DocuSign if you're familiar with that company.Ed Bilat:                         01:50 Oh yeah. Yeah. We use DocuSign all the time.Steve Benson:               01:53 Okay. He started EchoSign, which, uh, is a very similar product I guess, but they sold it. They didn't take it public as DocuSign did. They sold earlier too. Adobe, he was one of the early people that made a SAAS business and built it up from scratch and took it all the way to a very nice exit. That's what he's first known for. But then after that he started just writing blogs and kind of communicating with the world of people that start software businesses and just writing down and created some really great thoughts and content around how to do every element of running a software company like his challenges that he faced, ways he'd overcome things, and he talked to other people about how they were overcoming things in very clear, simple explanations. Yeah, two-page articles would create vast value if, from my perspective, they taught me a ton of things, and that content strategy then grew into now a huge business that's called SaaStr. Yeah, when it was just all started, he wasn't even monetizing in the beginning. He was just kind of writing about his experiences and be like, Hey, I know a lot about this and I'm just going to share my thoughts. He's a really humble guy, a really inspirational guy for me. The company that I run is based on ideas that I learned from him, Ed Bilat:                        03:11 So this was a blueprint for SAAS companies with no expectations to monetize this whatsoever and it turned out into something really, really big.Steve Benson:              03:19 Right, which works out sometimes. I don't actually know if he had the plan to build the whole SaaStr Fund staying on top of what he was starting off with. I actually suspect he just had a blog and was creating content and then so many people were following it. He was like, oh, I should have a conference. I should. All of them. They do it now. But really it just started out creating great content for what ultimately came to his user software executives.Ed Bilat:                        03:49 We're gonna circle back to that. Let's turn the spotlight on you. Now our podcast listeners know, and I think today this will be particularly relevant. I like to use the GPS analogy. Then I'm, you know, you and my guests, right? You are in this world. I know Badger maps is for sure using GPS and, as you know, in order for the application to locate you, you need at least three towers. So each tower makes a circle, triangulation technique, and it'd been able to pinpoint yourself or precisely. So then I looked at your awesome experience. I see those three circles, right? I see the sales circle, right? I see the true passion for technology in this tree, which is your circle two. And I also see your leadership drive, which is circle number three. So let's talk about all three of them. Shall We?Steve Benson:               04:48 Sounds great.Ed Bilat:                         04:49 All right, excellent. Circle one is sales experience. I look in, you've been in sales roles for many, many years. IBM, HP, Google, and currently you are founder and CEO of Badger maps and which is very unusual for a CEO. You actually host your own podcast outside of sales talk, which I think is awesome, but not many CEOs are actually doing this. And look, not many CEOs actually record sales training videos for their reps. And you do. So how did you even get into the sales world?Steve Benson:               05:22 Well, you know, originally it was because of a friend slash mentor of mine. I was in business school at Stanford looking at a bunch of more traditional roles for students coming out of business school types of things that most of them do, you know, consulting and finance, jobs like that. And I was looking at them and interviewing with them and kind of exploring the different roles that are there's, you know, tried two years away from graduation, still figuring out, you know what? Early in my time there and trying to figure out what path I would take, this guy I know it was a friend and a mentor was like, you know, you could be a consultant and he had been a consultant before. He was like, you should be a consultant in finance. We can do any of these things, but ask yourself, “are you going to be the best guy in the room? Best guy or girl in the room at this job?” And because I don't think you'll be the best finance person, I don't think you'd be the best consultant. You might go into sales and you might be the best salesperson in the room and that's kind of a natural fit for you. And everyone always focuses on showing up their weaknesses. But really in a career, you kind of want to play to your strengths.Steve Benson:               06:32 I think your strength might be the interpersonal side, the leadership side, the sales side of the business. I was like, oh, that really makes a ton of sense to me.Ed Bilat:                         06:43 Okay.Steve Benson:               06:44 So I started looking at the jobs of that nature and I ended up entering IBM that has this program where they, uh, which is like a year-long training program.Ed Bilat:                         06:54 Yes. Steve Benson:               06:55 Pretty cool. It was like, so right after business school I went into a year-long sales training program and they're kind of grooming people to be at their company for the long term, I think is what they're looking for. And they stay, invest a ton up front trying to make you a great salesperson. I didn't end up staying there after the year was over. I ended up, uh, with a software company called Autonomy, which subsequently was purchased by HP. And then I ended up, uh, moving into a sales role at Google because they're kind of on the cutting edge of SAAS.  I'd seen some SAAS that, so software as a service to shift to doing software on the cloud as opposed to traditional software. It's downloaded or solo CD, it changes the whole business model and stuff. And I, and I saw that at Autonomy a bit. We were dabbling in that model. Okay. One of the companies leading the space, Salesforce, Workday, a few others, but a Salesforce is where Google is in a really great job at that point. And so I went to them and it was kind of a part of growing very early SAAS businesses out. And so I was there for years and then I started Badger.Ed Bilat:                          08:02 And what was a major challenge early on like for sales specifically when you were rolling through the training at IBM? Steve Benson:                08:18 Well, I think some of the biggest shots, it's really not. It's been taught to you before like everyone has the natural sales abilities that you learned from when you're a small kid, you try to sell your mom on buying you some sugar. But you learned to sell and learning to influence and learn to educate others. I was fairly highly educated, but I hadn't been educated in this at all. I felt like it was a natural fit for me, but that being said, I had to kind of build all these skills from the ground up and the types of things that really differentiate great salesperson from other types of business leadership.Ed Bilat:                         08:59 Sales suddenly going to be challenging and can be stressful. Do you have a favorite failure of yours? Like, anything will happen, which was a good lesson in the retrospective?Steve Benson:               09:14 Yeah, I'd say the biggest failure of my biggest successes, the company that I run now,Ed Bilat:                         09:22 I love it.Steve Benson:               09:25 Long term, it was successful, but in the short term there were a million failures that I overcame building the business. I'd say that one of my biggest failures was not realizing how long and hard it was to get a business of this nature off the ground and going.  Everything took three times longer than I thought it would and was three times harder than I thought it would be. The failure there is, I mismanaged how long and difficult things would be and so that, that causes all kinds of problems. But then long term it did end up being a successful company here, but it was very good. But harder to get going than I thought it would have been. And that was definitely a failure of oversight.Ed Bilat:                         10:06 Let's talk about the Second circle: The technology this is your passion and commitments. Again, IBM, Google, HP and you stayed with technology for many years and yet your undergraduate degree is actually in geography. Right?Steve Benson:                10:31 I was actually looking at a bunch of industries that would be interesting. I figured out, oh, I shouldn't be on the sales side of things. There were other industries that I was also looking at the reason. So that to me was because of how fast it's changing and how dynamic it is and how it's compared to most industries. It's just having an outsized impact on the world. That's changing how things are done in business and in people's lives all the time. I mean, if you think about even 15 years ago, people didn't have cell phones or they had very basic, wasn't even have cell phones. People are just living differently. Technology has changed, business has changed people's lives a ton in the last 15 years, and it's happening really fast and quick change tends to create opportunity, my opportunity to disrupt incumbents and it's just exciting and interesting. So I think, yeah, that's how I ended up in technology, right? It's less that I've always been interested in speeds and feeds the computers or something, but more that I'm interested in the change that technology enables, and I'm interested in being a part of exciting, dynamic things.Ed Bilat:                          11:42 Uber is The largest Taxi Company in the world and they do not own any taxis. That's right. Yeah. The largest media company in the world does not write any content. I am talking about Facebook. Hospitality provider does not only new hotels, right? So like 10 years ago, if you would tell somebody, let it, a business like that would exist. They will just laugh at you saying like this is not possible. it's just physically not possible. But that didn't happen. So specifically for the mobile APP World that isn't it like really hard to compete in this space today?Steve Benson:               12:23 Yes. The bar for creating new technology is relatively low today. 16 year old can code up an APP but to build enterprise-class software is very hard if you're building something that a business is going to be using for business critical things. And if you're making that kind of application, there's a lot to it and you've gotta be able to integrate with their existing systems. You've got to be able to work perfectly solve their problems. There are a lot of apps, there are a million flashlight apps and those are easy to build, right? There are far fewer companies that are building applications successfully and software successfully that's used in business. There's a lot more today than, there used to be. There's got to be 5,000 companies that make marketing technology and 5,080 sales technology. But really it's hard to compete because there is so much going on and changes so fast. But it's easy in that if you solve a key problem that a large group of people has, you can really create a lot of value with technology very quickly. And so even if it's hard to compete and you've gotta be on your game and you can unlock a ton of value of people and therefore create a great business.Ed Bilat:                         13:36 So for your customers, like what type of stories excites them? , what do they do with the application?Steve Benson:               13:44 What Badger does is we have an application for field sales teams. We take their territories, their customers, and we put them on a map for them. We allowed them to use our tools to figure out which customers they should focus on. We give them the capability to build routes and schedule out their time when they're in the field and meeting with customers, we provide them with new leads. So we showed them where businesses are, so if you want to make this a real example, think about a company that sells something to dentists and their 800,000 dentists or whatever in America. And this company's goal is to let all these dentists know, hey, we have a cool new way of cleaning people a little bit better. We have a new thing that does that. Exactly. And then they already have a, a very large sales team. That's their business, right? So that's a field sales is a sale that occurs in the fields, right? You could also just sell it online. I mean, what if you were a new dental company and you just, you created a really nice website, put your new tool online. Maybe no dentist would show up and look at your finding new tools. So how would you get them to do it while you send out field salespeopleSteve Benson:               14:51 could also use inside sales where you're calling them on the phone, but with certain types of buyers, the best way to get in front of them is by actually going and meeting with them and explaining why your new way of doing something is better or why what you have is this and that they should start using instead of something else. It could be selling wine to restaurants or something, you know, it could be medical devices to doctors or pharmaceutical drugs, pharmaceuticals are sold this way. But the point is that we help that kind of salesperson who goes and meets their customers face to face, uh, we helped them do a whole bunch of things and they're a very mobile group of people. Obviously, they're out in the field and so our software works on, it's an application on their phone. It also works in their computer. We enabled them to do a bunch of things. We just solve a bunch of problems that they face.Ed Bilat:                         15:44 They would drive us to downtown and just dump final seven people on the street. Right. Then you have three streets that way and the fourth streets that way. And um, you know, I would take the elevator to the top of the building and then be just walking down the stairs until securities you will run out, uh, cell phones. Yeah. So it was basically finding anybody who would be interested in cellular technology, in the wireless. Right. And remember, once you have an appointments, we'll always do a T- call means that you go to the left, you go to the right and you go to the back of the business, which you just visited and say like, Hey, I was just talking JNK right next door to you. So would you be interested in this as well? Right? So like, I'm sure your software is way smarter, uh right now. So, because that was like very, very basic instincts and they actually based a lot on psychology. How, how would they feel after that appointment? Right. As if it wasn't like stressful. If they told me to go, I would be very hesitant to go to another location, you know, I would need a cup of coffee or lunch.Steve Benson:               16:57 . Most of the people that we sell cell phones, especially tricky because everybody could use those. It's very hard to filter, but like if you're selling heart stents to cardiologists, that's much more specific. Or if you're selling, you know, organic beer to organic restaurants are, and Vegan restaurants, that's much more specific. Our customers tend to be not trying to sell something to everyone, but they're selling a specific high-value thing to specific people. And so it's more about, okay, I come up with my territory, there are 800,000 dentists in the country, but my territory is just, you know, Manhattan north of you know this street. And so there are 500 dentists, this area, those are the 500 that I've got to talk to. Or they'll cover like western Kansas or something and there are 500 dentists there. And so they cover a specific group of people in a specific area.Steve Benson:                18:02 So a lot of it is about focus and knowing when to follow up with them... when it's a good time setting meetings and then being efficient with your time to kind of create value for those customers and not, not just kind of walk in and not many of our customers are kind of that early in the sales process where they're just kind of walking in and saying hi. Sometimes we see that though we do see that some, but it's especially in my experience, a hard job. If you're selling something that kind of anyone can buy like water's hard or cell phones or anything, insurance, business insurance that every business could buy. So it's like if you walk up and down Main Street USA and every single company on the street could buy your thing. It's nice because you have lots of customers, but it's also harder because you have lots of prospective customers,Steve Benson:                18:52 Well, you're having a great story that communicates how you help your customers is one of the most important things that you can do. People remember stories. You want to have those success stories about your customers. Like this customer got 50% more meetings, you know, a month because they started being organized with our product. This customer was able to sell 20% more because of the focus they were able to use in the new leads they were able to get with our product. A key thing is having statistics in your stories if you're in the business like have real numbers and the real people if I can tell another dental company that they know and compete with is using our product. I use them, she has an example because they have a bunch of customers there. It's uh, we got our first big customer there a long time ago, but then I was able to go and tell that story to other companies in that industry that don't necessarily sell the same exact thing as them, but also sell things to dentists or doctors. If you can give a very specific example of a specific company unlocking a ton of value because of your product or service. That's really one of the keys to sales is having that story.Ed Bilat:                        20:06 So let's talk about the last circle. The Leadership circle, cause obviously is the CEO of the company. All right, so you're not just a leader, you also coach and the teammate. You transition to that role and being the leader. What stories come to mind that actually helps you grow as a leader?Steve Benson:                20:26 I think great leadership. It's easier for most people that understand that great athletic coach versus a crappy, crappy athletic coach. We'll tell their basketball team, for example, you got to score more points. That's not being a good coach to yell at you and say you guys aren't scoring enough points. You've got to score more points, more baskets. A great coach is someone who is able to pull a player aside and say, Hey, I noticed on your crossover dribble on your left hand that you're leading with your foot like this. If we were to switch it to leading with your foot like this, you'd get an extra half step on the defender and that would allow you to get around them and make the layup. Here's a drill that you can practice, you know, 20 times tomorrow and really engrain doing it this way instead of that way and you'll be able to feel it. That extra step that you're going to be able to get a great coach identifies problems like that and then brings a solution and helps the person learn and uplevel their game. And that's really what I try to do. I don't just set goals and say, hey, I want know numbers to increase x percent by x date. I try to work with all the different teams and have ideas with them and listened to them and figure out where they can get that extra half step.Ed Bilat:                         22:01 When you take a specific objection when the customer says I don't have any money, like how do you deal with this? Like do you just freeze? When do you ignore it? What do you do? Because objections will come like whether we like it or not with objections will come and if you're not prepared, well guess what? Like it was going to be very awkward.Steve Benson:                22:23 Right, exactly. Yeah. I have a whole series of videos on sales skills and they just, if they're available for free on Youtube, Youtube Channel, Badger maps, it's the sales tips and tricks playlist and there's like 10 videos. They're all 10 minutes long or so, so you can, we'll get there. I'm pretty fast, but it's, it covers things like objection handling. I think we have three or four videos on that and that's everything from the way you should anticipate objections, the different types of objections you're going to run into and how to head them off and how to handle them and uh, if you're interested in that sort of thing.Steve Benson:               23:24 I think the biggest challenge is what a noisy world. It's everyone's so busy, you know, their attention being told a million different directions and it makes it harder to get things done. Makes it hard to take the next steps, getting people's attention right originally and letting them know, hey, I do x, Y, z. It creates value for people like you by doing B. C is that interesting to you? To learn more about or and getting them aware that you are a solution like you even exists is one problem. Because people have so much going on, and this is for a lot of reasons. I mean, one we productivity per employee is, has raised a ton over the last 30 years. Pay hasn't really grown for a, for most people that productivity has. And so we're basically, we're doing a lot more with less. That makes people a lot busier. I do also blend technology, right? The frantic nature of today's world. 17 hoses of information coming at you. Like I remember when I was a kid, my dad, you'd get the Chicago Tribune and read it. That was like his one hose of information. But if you, if you look at, you know, someone today, they have three social media sites and you know, 14 news aggregators and you have TV and Netflix and their phone blowing up, you know, there are eight communication applications on my phone, each one can have messages flowing into it from different types of things. And Yeah, I think it makes it a very noisy world. And I think that's the biggest challenge for selling to new people. I guess the biggest challenge to leading a team is that they're all attracted. I think it's the, it's the, it's the hardest thing about managing yourself is that you're distracted. There's so much information and so much to do and so little time today in a way that there hasn't been before. And I think it takes people's focus off things and makes it harder to accomplish things. You really have to actively combat that.Steve Benson:                25:24 The Art of storytelling is the art of communicating with whoever you want to communicate with. Doing it through stories is doing it with examples. It's about connecting to people, to connecting to the person that you're trying to communicate with. Giving rich examples, whether it's yourself or people like them, it just makes the message that you're trying to get across through the story a lot more effective and a lot stickier in people's minds. And so that's what the art of storytelling is to me. It's really the art of great communication. And I think that in general, in the modern world with low attention spans and all the distractions of the world, it's harder to have truly great communication.Ed Bilat:                          26:16 I appreciate your time. So for our listeners, what's the best way to connect with you over your brand?Steve Benson:                26:21 Um, best way to get ahold of me for your listeners, probably Linkedin search, Steve Benson at Badger I'll come right up. My podcast is outside sales talk and you've got to listen to that. If you were in hearing new sales strategies and learning new things about how to be a great salesperson, it's less me talking and more, I been on best sales leaders from around the world, thought leaders and that sort of, those sorts of people.New Speaker:                26:53 We'll make sure to include all those links on sources. Um, again, thank you so much for coming to the show, is an absolute pleasure. Steve Benson:                27:00 Yeah, I think what I can offer your listeners is,  if they are interested in sales, you get in touch with Badge.r Just let people know that you, that you heard about podcasts here, we'll give you two months free of Badger. So if you're in sales and you want to check it out, that's a reward for listening to all my, uh, my blathering here.Steve Benson:                27:38 Thanks for having me, Ed!

You are in for a real treat on today’s show, and I am so excited to have Steve Benson joining me to have a candid conversation about field sales and outside sales. No matter what you think about field and outside sales, Steve is going to transform your mindset.    Steven Benson is the founder and CEO of Badger Maps. His passion for mapping developed at the University of Wisconsin, where he majored in Geography. In 2012 Steve founded Badger Maps, the #1 Sales App in the Apple App Store, which helps transform the success of individuals in field sales. Steve received an MBA from Stanford and worked in sales for IBM, HP, and Google, where he was Google’s Enterprise Top Sales Executive in 2009. Steve is considered by many to be an expert in “All Things Field Sales” and you will have so many good takeaways from today’s episode.   Show Highlights:   Steve shares his original plan and how he found himself in the world of selling. Steve tells us about starting a company to solve problems he experienced in field sales. Limiting beliefs Steve realized he had and how he was able to push through them How Steve was able to double his sales at Badger Maps Steve shares the differences of making his first million to making his next million. Steve gives details about strategies he teaches his sales team to use in order to grow. The importance of salespeople having deep product knowledge and deep client knowledge Steve gives us insight into information he gives clients when he sits down for face-to-face meetings including time in the field and breaking down client lists into buckets. How often should you contact your clients? Steve shares his opinions regarding the biggest mistakes people make in field sales. All about Badger Maps and how the app may help you Best advice for anyone struggling in any career role        Resources: Badger Maps Free gift from Steven: Ask for your two free months by mentioning Ursula or the Double Your Sales Now podcast. Ursula@salescoachnow.com Go to Salescoachnow.com to get our free webinar. Register to get Ursula’s free guide, Authentic Sales Formula.  Go to Ursula Menjes  to partner with Ursula and to see Ursula’s Keynotes and presentations.  

The conclusion to this story, including the arrest and sensational trial and all the events leading up to Steven Benson's death in 2015.Thanks for listening, and remember: If you see something say something!!Collier County Sheriff’s Office (239) 774-4434Lee County Sheriff’s Office (239) 477-1000SWFL Crime Stoppers 1-800-780-TIPS (8477)Music by purple-planet.com

On July 9th, 1985 the Benson Family vehicle exploded in their driveway, killing the millionaire family matriarch, Margaret Benson, and her youngest son, Scott, and wounding her only daughter Carol Lynn. Her older son, Steven Benson survived the blast because he has "run inside to grab something he forgot".....Part 1 of this story explores the characters, the family background and the crime.Don't forget to tune in to Part 2 for the conclusion of this crazy story.If you see something say something!!Collier County Sheriff’s Office (239) 774-4434Lee County Sheriff’s Office (239) 477-1000SWFL Crime Stoppers 1-800-780-TIPS (8477)Music by purple-planet.com

Creating Solutions for Salespeople   In this episode, Tom and Steve Benson discuss: How to be a more efficient sales person Sales people spend too much time doing busy work instead of actually selling How the world of sales is going to change in the next few years Disruptions in a business, and how to deal with it    Key Takeaways: Plan out what you need to accomplish Sales people provide a tremendous value in helping the people make a decision, unlike technology You have to be adaptable People need lots of help with technology    "We find there's a huge uptake in productivity if people plan things out and create a schedule." - Steve Benson     Connect with Steven Benson:   Twitter:  https://twitter.com/badgermaps?lang=en  https://twitter.com/stevebenson?lang=en Website:  https://www.badgermapping.com/  LinkedIn: https://www.linkedin.com/in/stevenbenson/   Connect with Tom Niesen Owner & CEO, Acuity Systems, Inc:   Phone: 972-860-8695 x223 Website: www.SalesMadeEasy.com Email: Tom@SalesMadeEasy.com     Connect with Brisa Castillo:   Phone: 972.960.8695 x227 Website: www.SalesMadeEasy.com Email: Brisa@salesmadeeasy.com     Show Notes by Show Producer: Jessie Taylor   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009. In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips. I really wanted to bring Steve on because I believe as IA's we too often neglect an all too important task, sales. Today he is going to help us learn, to hear, no, how to have a successful and fulfilling career, while describing how his journey started as an adjuster. Name – Steve Benson Company – Badger Maps Location – San Francisco, CA Superpower – Sales Contact – Steve@badgermapping.com Steven Benson's LinkedIn Profile BadgerMapping.com Click HERE to Get 2 Free Months of Badger Maps for Being a Part of IA Path! Podcast Sponsor ACD –If you are an IA looking for more work, if you are wanting to diversify where your claims are coming from, and expand what type of claims you are working then you should check out ACD.

After receiving his MBA from Stanford, Steven Benson worked in Sales at IBM, HP and Google where he was Google Enterprise's Top Sales Executive in 2009. In 2012 Steven founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Sales People be more successful. How do you put touch on such a low price point? The sales cycle is quick, about 3 weeks, so we're able to put touch on most free trials even though starting price point is $35 a seat.  Marketing, Sales, and customer success all tied together but manage themselves in pods. There is no variable comp, including the sales roles. Everyone is on salary and everyone owns equity so they can take part in upside.  What is revenue growth? Back in December 2016 we were doing $130k, now in August 2017 we're at about $180k in MRR so about 80% yoy growth rate.  We're using bank debt, 19% interest rate with LighterCapital, to fund growth because its non dilutive.  In July 2017 spent about $15k on paid marketing. Has sales team of 30 that works those leads and makes up larger part of cost structure.  Are you cash flow positive? (Minute 17) Yes because we're pulling cash forward in the form of multi year deals. We incentivize this by giving customers a 20% discount.  Favorite business book is Predictable Revenue.  I'm following Jason Lempkin at SaaStr. My favorite online tool is gmail. Steven has no kids, gets 7 hours of sleep and is currently 39. He wishes his 20 year old self would choose a career path that he enjoyed, that their are jobs in, and that he was good at.  Connect with Nathan: Website Twitter Facebook Page Snapchat Instagram

  Guest: Steven Benson, CEO of Badger Badger’s tag line is “automating busy work for outside sales reps to save ten hours a week.” Badger is #1-selling sales app in the Apple App store. The app optimizes and plans sales routes. Prior to founding Badger, Steven was a sales manager for Google and IBM. He’s also a contributor to The Huffington Post, and has written over 180 LinkedIn posts on sales, company management, and running a startup. Show Notes & Topics: An explanation of Badger and what their app does. Description of the Traveling Salesman Problem One of the most important hats that founders wear in business is sales.   Sales as a trade or craft Three basic tips for how a founder should think about outside sales, instead of solely relying on inside sales, including price and deal size thresholds Ways to create a valuable reason for someone to want to meet you Using referrals to gain meetings. Leveraging LinkedIn to prospect and set meetings. Tips on how to move deals forward faster Building and managing a multi-day meeting itinerary and using “anchor meetings” The purpose and outcomes of a face-to-face meetings vs. phone meetings The value of cold calling; where and when cold calling is most appropriate Other key questions for company founders to ask when building their sales process: What is your go-to market strategy?  Should you be making cold calls over the phone? Should you be selling with partners?  Should you be selling with an inside sales team? Should you be selling with an outside sales team? Treating sales as an experiment. Field sales is underutilized right now. If you’re not doing field sales at all, then you could be missing out a huge opportunity to generate some leads. Links & Resources: Steven Benson on LinkedIn: https://www.linkedin.com/in/stevenbenson/ Badger Maps - Route Planner for Sales: Mention The Startup Selling Podcast (http://salesqualia.com/the-sales-podcast/) and get two months free of Badger mapping for free at www.badgermapping.com! Badger Maps on the Apple App Store: https://itunes.apple.com/us/app/badger-map/id789934914 The Traveling Salesman Problem: https://en.wikipedia.org/wiki/Travelling_salesman_problem Steve’s recent article on Huffington Post – 4 Valuable Leadership Lessons From My Google Days: https://www.huffingtonpost.com/entry/4-valuable-leadership-lessons-from-my-google-days_us_59e5e6c0e4b08c75593ce659 Sara Blakely, founder of Spanx, on Selling Fax Machines door-to-door: http://nymag.com/vindicated/2016/10/how-selling-fax-machines-helped-sara-blakely-invent-spanx.html Sara Blakely on the James Altucher Show: https://jamesaltucher.com/2017/02/sara-blakely/

Hey there listeners, we have another episode for ya. Today, we’re talking with Steven Benson CEO of Badger Mapping, a field sales application. After receiving his MBA from Stanford, Steven worked in Sales at IBM, HP and Google where he was Google Enterprise’s Top Sales Executive in 2009. In 2012, Steven founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Salespeople be more successful. SO yeah, he’s definitely an expert in sales and SaaS, but he also does a lot of leadership and mentoring. In fact at Badger Mapping, they have their own internship program where they mentor young professionals, and Steven’s worked with over 200 interns. This episode is great for two different kinds of listeners. Young professionals will learn some techniques to help better identify their career path and jobs they’d actually like doing day in and day out. And leaders and managers, will get a close look at how Steven’s designed their mentorship program at BadgarMapping to help young people find their callings. Make sure to scroll down below to see detailed notes about Steve’s mentoring program and anything else we mentioned in the episode!

Hey there listeners, we have another episode for ya. Today, we're talking with Steven Benson CEO of Badger Mapping, a field sales application. After receiving his MBA from Stanford, Steven worked in Sales at IBM, HP and Google where he was Google Enterprise's Top Sales Executive in 2009. In 2012, Steven founded Badger Maps, the #1 Sales App in the Apple App Store, which helps Field Salespeople be more successful. SO yeah, he's definitely an expert in sales and SaaS, but he also does a lot of leadership and mentoring. In fact at Badger Mapping, they have their own internship program where they mentor young professionals, and Steven's worked with over 200 interns. This episode is great for two different kinds of listeners. Young professionals will learn some techniques to help better identify their career path and jobs they'd actually like doing day in and day out. And leaders and managers, will get a close look at how Steven's designed their mentorship program at BadgarMapping to help young people find their callings. Make sure to scroll down below to see detailed notes about Steve's mentoring program and anything else we mentioned in the episode!

Accelerate! Expresso. It's a weekly round-up show that contains snippets from each interview from the previous week's slate of guests. These clips have been edited into tight, short show that will give you just a taste of the insights you missed if you didn't catch every episode of Accelerate! In this episode, you'll hear from excerpts from my conversations with the following experts: Doug Sandler, Kristen Zhivago, Perry Marshall, Steven Benson, Bridget Gleason and Peter Winick

Selling time is notoriously sapped by many distractions and time-wasters for sellers. In this episode, we dig deep on sales productivity. Steven Benson, CEO of BadgerMapping.com, joins me on this episode.

Steve Benson is the Founder and CEO of Badger Maps, the #1 route planner for field salespeople. After receiving his MBA from Stanford, Steve joined Google, where he became Google Enterprise's Top Sales Executive in 2009.In 2012 Steve founded Badger Maps to help field salespeople be more successful with multi-stop route planning. He also hosts the Outside Sales Talk podcast where he interviews industry experts on their top sales tips.

On this episode we will discuss another killer tennis player named Brian Blackwell, who took a long relaxing vacation to decompress from killing his parents. We will also talk about the story of unemployed millionaire Steven Benson’s attempt to get rid of his whole family at once.To support Murder Dictionary & get access to rewards, perks, & merch, please visit our Patreon at https://www.patreon.com/MurderDictionaryPodcastIf you’d like shirts, mugs, phone cases, & other merch, you can shop at https://murderdictionary.threadless.com/ MURDER DICTIONARY LINKS:Instagram : https://www.instagram.com/murderdictionarypodcast/ Facebook : https://facebook.com/Murder-Dictionary-Podcast-1202280266480382/ Twitter : https://twitter.com/m_d_podcastiTunes : https://itunes.apple.com/us/podcast/murder-dictionary/id1169967004 BRIAN BLACKWELL LINKS:http://murderpedia.org/male.B/b/blackwell-brian.htmhttp://www.telegraph.co.uk/news/uknews/1502979/I-cant-believe-my-parents-died-so-easily-said-killer.htmlBrian Blackwell Jr – Bathtub Boy STEVEN BENSON LINKS:http://people.com/archive/tobacco-heir-steven-benson-is-accused-in-the-bombing-death-of-his-mother-vol-25-no-20/http://articles.latimes.com/1986-08-08/news/mn-1794_1_margaret-bensonhttp://www.washingtontimes.com/news/2015/aug/1/lancaster-family-ripped-apart-by-greed-murder-30-y/

Steven Benson. The founder and CEO of Badger Maps – the number one sales app in the Apple app store which helps salespeople become more successful. Badger shows salespeople their customers and leads on the map and connects them with their calendar to build a daily route. Famous Five: Favorite Book? – Tools of Titans What CEO do you follow? –  N/A Favorite online tool? — Baremetrics Do you get 8 hours of sleep?— No If you could let your 20-year old self, know one thing, what would it be? – Steven wished he had known that he’d learn more working for small companies than big companies   Time Stamped Show Notes: 01:27 – Nathan introduces Steven to the show 02:00 – Badger Maps helps salespeople with their jobs 02:37 -  Badger Maps is a SaaS model 02:50 – Average customer pay per month is $35 02:58 – Badger Maps was founded in 2012 03:24 – Badger Maps has 3 co-founders 03:50 – Steven and the other co-founders didn’t really split the equity 04:00 – When splitting the equity, everyone gets a fair deal 04:44 – Steven shares what to consider in splitting equity 05:58 – Badger Maps has an accelerator clause 06:44 – First year revenue is $70K 07:10 – Number of current customers is 4K 07:40 – Apple ranked Badger Maps as #1 08:50 – There are Fortune 500 companies who use Badger Maps 09:01 – The number of customers is both team and individual sales reps 09:16 – Gross monthly customer churn is 3.3% 09:37 – The customers are finding Badger Maps through word of mouth, SEO, and SMM 10:08 – The amount Badger Maps is willing to spend to acquire new customers 10:46 – Badger Maps spent $12K on paid marketing 11:00 – Average CAC 11:24 – Google is around $300 12:06 – In San Francisco, people are spending 100% of LTV on acquisition 12:53 – Badger Maps is bootstrapped 13:03 – Badger Maps had a loan from Lighter Capital 13:45 – Steven shares how Lighter Capital makes loans for SaaS companies 14:10 – Steven is paying 22-28% for the amount they have loaned and there’s no personal guarantee 15:06 – Total revenue in 2016 is around $1.2M 15:20 – Revenue goal in 2017 is $4.5M 17:05 – The Famous Five   3 Key Points: Be fair and make sure it is a great deal for everyone when splitting equity. Getting a loan can also be a good option for SaaS companies. In San Francisco, people are spending 100% of LTV on acquisition.   Resources Mentioned: Acuity Scheduling – Nathan uses Acuity to schedule his podcast interviews and appointments Drip – Nathan uses Drip’s email automation platform and visual campaign builder to build his sales funnel Toptal – Nathan found his development team using Toptal for his new business Send Later. He was able to keep 100% equity and didn’t have to hire a co-founder due to the quality of Toptal Host Gator – The site Nathan uses to buy his domain names and hosting for the cheapest price possible. Audible – Nathan uses Audible when he’s driving from Austin to San Antonio (1.5-hour drive) to listen to audio books. The Top Inbox  – The site Nathan uses to schedule emails to be sent later, set reminders in inbox, track opens, and follow-up with email sequences Jamf – Jamf helped Nathan keep his Macbook Air 11” secure even when he left it in the airplane’s back seat pocket Freshbooks – Nathan doesn’t waste time so he uses Freshbooks to send out invoices and collect his money. Get your free month NOW Show Notes provided by Mallard Creatives

For a field sales rep, geography can be the biggest challenge. How do you make sure you get in front of the right people, at the right time, without running yourself ragged in the process? Roughly ⅓ of industries do their best when a field rep can get in front of a customer in person (dentist, doctor, tire store, textiles, etc.). Regardless of the technology that exists, the field sales rep will always be necessary. In this episode, Steven Benson, CEO at  Badger Maps, talks about the difference in needs of field sales reps versus inside sales reps.

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