Let's Book Clients!

Introduction:Making connections at networking events is crucial for growing your business.Learn effective strategies and practical tips to turn unfamiliar faces into valuable contacts and potential clients.Key Points:Set Your Intention:Before the event, set a clear intention of what you hope to achieve by making connections.Having a specific goal in mind gives you focus and motivation throughout the event.Be Genuine and Approachable:Wear a warm smile, maintain open body language, and be approachable.Initiate conversations and show sincere interest in others.Everyone is in the same boat, looking to connect.The Power of Active Listening:Practice active listening to show genuine curiosity about the person you're speaking with.Ask open-ended questions to encourage them to share more about themselves and their business.Building a deeper connection and showing value in their input.Find Common Ground:Look for common interests, experiences, or industry-related topics to establish a rapport.Shared ground creates an instant connection and makes the conversation flow naturally.Identifying potential areas for collaboration or partnerships.The Power of Follow-Up:Making connections at the event is just the beginning.Follow up with personalized emails or connect on social media.Express pleasure in meeting them and explore ways to continue the conversation or work together.Practical Exercise: The Three-Question Technique:Prepare three open-ended questions as conversation starters before the event.Use these questions to spark interesting discussions and learn more about the person you're speaking with.Practice using them during the event to create deeper connections and meaningful conversations.Conclusion:Implement these strategies to navigate networking events with confidence.Making meaningful connections takes time and effort, so be patient and persistent.Each connection brings you closer to booking more ideal clients and growing your business.Remember to visualize yourself applying these strategies at a networking event and watch your confidence soar as you make connections that positively impact your business.

Throughout this episode, I really emphasized the importance of personalization in business interactions. It's all about creating a unique and memorable experience for our customers. I truly believe that this is what sets us apart from our competitors and keeps our customers coming back for more.Another key point that I made was the need for adaptability and flexibility in today's challenging business economy. It's crucial that we constantly evaluate and adjust our strategies to meet the evolving needs of our customers and the market. This is how we stay ahead of the game and continue to thrive.To sum it all up, the most valuable lesson from this podcast is to focus on high-value opportunities, streamline our operations, utilize upselling and cross-selling techniques, and incorporate personalization in our business interactions. By implementing these strategies and staying flexible, we can maximize our profits and reduce overwhelm in this challenging business economy.So, are you ready to take your business to the next level and thrive in any economic climate? I highly recommend tuning in to this episode of "Let's Book Clients" to learn how. It's packed with valuable insights and practical tips that can make a real difference in your business.[00:02:10]Maximizing profits in a challenging business economyPractical tips for navigating an ever-changing business economy and maximizing profit margins.[00:04:23]Streamlining operations and optimizing timeTips for identifying and optimizing internal processes to save time and reduce costs.[00:05:33]Upselling, cross-selling, and down selling strategiesThe importance of offering additional products or services to enhance customer satisfaction and increase profit margins.

Are you tired of going to networking events and feeling like you're just wasting your time? In this episode of "Let's Book Clients," I'm going to spill the beans on my personal experiences and give you some awesome tips on how to keep those connections alive! Trust me, it's all about staying connected and nurturing those relationships. I've got ten amazing ways to show your appreciation and strengthen those bonds, like sending a handwritten thank you note, showing up to their events, and just being grateful and thankful. So, before you head out to your next networking event, keep these tips in mind and be sure to follow up with your new contacts. Tune in now to learn more!Networking Events [00:01:24] Michelle talks about the importance of networking events and shares her personal experiences of meeting people at such events.Nurturing Relationships [00:03:20] Michelle emphasizes the importance of nurturing relationships with people met at networking events and shares how she has built strong connections with people she met at such events.Ten Ways to Show Gratitude [00:04:27] Michelle provides ten ways to show gratitude and make deeper connections with people met at networking events, including sending a handwritten thank you note, publicly acknowledging them on social media, and referring business their way.Notable mentions:Business Boutique event by Dave Ramsey: 00:01:24Jasmine Starr: 00:02:24We all have the things in our business that stress us out, especially as the creatives that most of us are.Because of that, I always look so forward to this amazing free summit that happens every year.It's 3 days, all online, and filled with speakers who are also creatives like us.Grab your free ticket at www.letsbookclients.com/creativebusiness.

Hey there! I'm so excited to share with you some awesome tips on how to engage your audience and build meaningful connections through social media. First things first, let's talk about creating compelling posts that will grab your followers' attention. It's all about sparking conversations and encouraging engagement!Another great way to build a thriving community is through collaborations and user-generated content. This not only helps to increase engagement, but it also shows your followers that you value their input and creativity. And don't forget to keep track of your engagement metrics to see how your social media efforts are impacting your business.By following these tips, you'll be well on your way to building a loyal following and attracting new customers. So go ahead, get creative, and have some fun with your social media strategy!Create Compelling Posts [00:01:00]Tips on creating engaging content, using storytelling, and incorporating visual elements to speak directly to your target audience.Spark Conversations and Encourage Engagement [00:02:04]Encouraging engagement by asking open-ended questions, being responsive, and actively engaging with your audience to build connections.Build a Thriving Community with Collaborations and User-Generated Content [00:03:02]Building a sense of community by collaborating with influential individuals or brands, inspiring user-generated content, and engaging in industry-specific conversations.We all have the things in our business that stress us out, especially as the creatives that most of us are.Because of that, I always look so forward to this amazing free summit that happens every year.It's 3 days, all online, and filled with speakers who are also creatives like us.Grab your free ticket at www.letsbookclients.com/creativebusiness.

I'm excited to share with you some awesome tips and tricks for optimizing your social media performance. In this episode of the Let's Book Clients podcast, I'll be your guide through the wonderful world of social media metrics.First things first, let's talk about why mastering social media metrics is so important. By tracking and analyzing your metrics, you can evaluate the effectiveness of your content and identify opportunities for improvement. That's why I'm here to remind you to define clear goals and align your metrics with those goals.Next up, we'll be tracking reach and engagement, and analyzing conversion metrics. It may sound daunting, but don't worry, I've got your back! I suggest leveraging analytics tools and techniques to gain deeper insights into your social media performance. And don't forget to experiment with different variables to optimize your content strategy.Last but not least, I want to remind you to stay agile and responsive in the ever-evolving landscape of social media. With these tips and strategies, you'll be a social media superstar (and more importantly, a client booking machine) in no time!Timestamps:Instagram Insights: 00:03:53Analytics platforms: 00:03:53AB testing: 00:04:56Refining content strategy: 00:05:55Regularly tracking and analyzing social media metrics: 00:06:52I have a free gift for you this week, it's called The Wedding Biz Bonanza!! It contains over $1000 worth of free resources *just* for wedding pros. We are giving to you, as a gift, to get you ready, motivated, and get ahead of the engagement gap.We've got courses, templates, video trainings, downloads, and so much more, from a whole bunch of leaders in the industry!Grab it here now!

in episode three of our "Ignite Your Social Media Presence" series on the Let's Book Clients podcast, I'm sharing three awesome strategies to help you build a super cool community of followers on social media. First things first, you gotta create captions that are so engaging, your audience can't resist taking action. Then, you gotta team up with potential partners to make your social media game even stronger. And last but not least, you gotta encourage user-generated content to keep things fresh and exciting. Trust me, it's all about sparking conversations, nurturing partnerships, and using UGC to create a dynamic and interactive social media community. And don't worry, I've got plenty more valuable insights, tips, and strategies coming your way in the upcoming weeks to help you achieve social media success for your biz!As always, I've got a hot tip for you at the end, and even some others sprinkled into this episode. I can't wait to hear what you think, leave a review on the platform you're listening on if you feel led to!Creating Engaging Captions [00:01:07]Crafting compelling captions that prompt audience to take action, encouraging comments and discussions, and responding and engaging with the audience.Power of Collaboration [00:04:26]Identifying potential collaborators, building mutually beneficial partnerships, and discovering ways to collaborate on content creation.User Generated Content [00:06:27]Encouraging user-generated content, curating and showcasing it, engaging with the creators, and creating branded hashtags or challenges to encourage audience participation.Upcoming Topics [00:08:57]Preview of the upcoming topics in the series, including advanced techniques for analyzing and optimizing social media performance.Final Thoughts [00:09:28]Prioritize genuine interactions, nurture partnerships, and leverage user-generated content to create a vibrant and interactive social media community.I have a free gift for you this week, it's called The Wedding Biz Bonanza!! It contains over $1000 worth of free resources *just* for wedding pros. We are giving to you, as a gift, to get you ready, motivated, and get ahead of the engagement gap.We've got courses, templates, video trainings, downloads, and so much more, from a whole bunch of leaders in the industry!Grab it here now!

Today's episode of "Let's Book Clients" is all about spicing up your social media game. We're in the middle of a five-week series, and this week we're diving into creating visually stunning content, using hashtags, and telling authentic stories.Let's be real, who doesn't love a good visual? That's why I'm stressing the importance of consistency in branding elements and suggesting affordable stock photos and videos to make your content pop. And don't forget about hashtags! I'm all about identifying relevant ones and even creating unique branded hashtags to really make your posts stand out.But it's not just about the visuals and hashtags, it's about the story you're telling. That's why I'm encouraging you to experiment and engage with your audience to unlock endless possibilities. So, let's get creative and have some fun with our social media presence!Week Two of Igniting Your Social Media Presence [00:00:03]Introduction to the second week of a five-week series on igniting your social media presence.Creating Visually Stunning Content [00:01:49]Tips on creating visually stunning content, including consistency in branding elements, eye-catching images and videos, and user-generated content.Connecting Through Authentic Storytelling [00:05:41]Tips on connecting with your audience through authentic storytelling, including crafting a compelling brand story, sharing authentic stories and experiences, and leveraging different multimedia formats.I have a free gift for you this week, it's called The Wedding Biz Bonanza!! It contains over $1000 worth of free resources *just* for wedding pros. We are giving to you, as a gift, to get you ready, motivated, and get ahead of the engagement gap.We've got courses, templates, video trainings, downloads, and so much more, from a whole bunch of leaders in the industry!Grab it here now!

Today, we're going to talk about something super fun and important: social media success!In this episode I share some awesome strategies with you on how to create engaging content, build authentic connections, and showcase social proof to enhance your online presence. Trust me, these tips are going to be game-changers for you!First things first, let's talk about creating compelling content. It's all about being creative, thinking outside the box, and giving your audience something they can't resist. And don't forget to be consistent in interacting with your audience! That's how you build those authentic connections that are so important.Last but not least, social proof is key to building trust and credibility. Showcasing your successes and happy clients is a great way to do this. So, let's follow these strategies together and unlock new opportunities for growth and success in the ever-changing social media landscape. Are you ready? Let's do this!Create Engaging Content [00:00:55]Tips on how to create engaging content that sparks conversations on social media.Building Authentic Connections Through Engagement [00:02:00]Strategies to build authentic connections with your audience through meaningful engagement, including responding to comments and messages, initiating conversations, and collaborating with like-minded individuals.Showcase Social Proof [00:04:18]The power of testimonials and reviews in building trust and credibility with your audience, and how to strategically share them on social media platforms.I have a free gift for you this week, it's called The Wedding Biz Bonanza!! It contains over $1000 worth of free resources *just* for wedding pros. We are giving to you, as a gift, to get you ready, motivated, and get ahead of the engagement gap.We've got courses, templates, video trainings, downloads, and so much more, from a whole bunch of leaders in the industry!Grab it here now!

Hey there! I've got some awesome tips for all you business owners out there who want to make some killer connections and network like a pro! First things first, you gotta get out there and attend industry events, join online communities, volunteer, host workshops, and hit up social events. Trust me, these are all great ways to build lasting relationships and get those referrals rolling in. Now, here's the key to success: be genuine, authentic, and always provide value to others in your interactions. And don't forget to follow up with your connections within 24 to 48 hours! Referrals are the name of the game, and by creating opportunities for connection and following up with those connections, you'll be well on your way to building a strong network and filling your calendar with clients you absolutely adore. So get out there, have some fun, and let's make some magic happen!Timestamps:Creating Opportunities for Connections [00:00:58] Michelle provides practical ways to attend industry events, join online communities, volunteer, host workshops, and attend social events to build lasting relationships and accelerate referrals.Hosting Workshops and Webinars [00:02:47] Michelle suggests hosting online or in-person workshops and webinars to share expertise and connect with potential clients or collaborators.Following Up with Connections [00:03:39] Michelle emphasizes the importance of following up with connections within 24 to 48 hours and providing value to others in interactions to build lasting relationships and accelerate referrals.

In this episode, I'm excited to chat with you about the importance of having a value statement for personal and professional growth. Trust me, it's a game-changer!So, why is a value statement so crucial? Well, I've got seven reasons for you! Not only does it help you make authentic connections, but it also attracts like-minded people while repelling those who don't share the same values. Plus, it's a great way to showcase your unique personality and stand out in a crowded market.Creating a personal and authentic value statement may seem daunting, but don't worry, I've got your back. It involves identifying the core values that drive you and your business and articulating them in a clear and concise way. And let me tell you, it's worth the effort!Overall, a value statement is an essential tool for building meaningful relationships, personal growth, and making a positive impact in the world. So, grab a pen and paper, and get started on crafting your very own value statement!In my program, The Connections Course Experience, we help you create your values statement. Hop on the waitlist by emailing me at friends@letsbookclients.com! Helpful timestamps:[00:00:03] Michelle talks about the importance of creating a value statement for yourself and your business, and how it can help you stay grounded, attract like-minded people, and give you a sense of purpose and direction.Seven reasons why a value statement is crucial for making authentic connections [00:01:51] Michelle provides seven reasons why having a value statement is important, including staying true to yourself, guiding your decisions and actions, attracting like-minded people, and creating a sense of community.Hot tip for creating a personal and authentic value statement [00:03:30] Michelle advises against listing generic values and encourages listeners to reflect on what truly matters to them and what drives them when creating a value statement. She also mentions her program, the Connections Course Experience, which helps entrepreneurs create their own value statement.

Hey there! On this episode I talk about how important it is to build connections in order to book the right clients. There are some really cool tips on how to build meaningful relationships with people in your industry and target market, including attending networking events, engaging on social media, and collaborating with others.I also discuss the benefits of building trust, standing out from the competition, and finding the right clients through intentional and methodical connection-building. It will really get you thinking about how you can improve your own connection-building strategies.If you're looking to book more clients, I highly recommend giving this episode a listen. And don't just listen - take action! Pick one of these connection-building strategies and start implementing it today. Trust me, it'll make a huge difference. Remember, it's all about being intentional and methodical in building connections, not just randomly posting on social media. Have fun connecting!Email me and let me know which of these you're implementing today!Inside the course, you'll find systems that work together to help you build a supportive network, create unforgettable experiences for your clients, streamline your processes, and achieve your most ambitious goals. Don't wait another day to start building the business of your dreams. Join me at letsbookclients.com and transform your business and even your life.It's time for things to change. Today.

In today's episode we're discussing the importance of having these 5+ personality traits and how they help you be a super successful business owner.Why do I add the "+" after the 5?Because I had 5 on my outline for this episode, but before I recorded it, I went into my Facebook Group and asked them what characteristics they think are important for being a successful business owner, and they had brilliant answers as always.I'm reading those to you too in the middle of the episode.To join the fun in the group, here's the link!Which one of these is your strongest trait?Thank you for being here with me where we learn, grow, and connect together!Inside the course, you'll find systems that work together to help you build a supportive network, create unforgettable experiences for your clients, streamline your processes, and achieve your most ambitious goals. Don't wait another day to start building the business of your dreams. Join me at letsbookclients.com and transform your business and even your life.It's time for things to change. Today.

In this episode we discuss three crucial points to help you embrace your strengths and passions for deeper connections:1. Self-Reflection: Take some time to evaluate your skills, experiences, and areas of interest. 2. Incorporate Your Passions: Blend your personal interests and passions into your service offerings (and your marketing, by the way). 3. Build Genuine Relationships: Use your strengths and passions as conversation starters to form meaningful connections with clients and colleagues. Doing life inside of business with other people who also love connecting with each other makes my business so much more fun! It's where clients become friends…. and friends who refer their other like minded friends over and over and it's just exponentially amazing.Embrace your individuality and use it to build authentic connections with others. Your clients will appreciate the genuine relationships, and your business will flourish as a result!Tune into the show for the deeper dive and for your action item for this episode!Inside the course, you'll find systems that work together to help you build a supportive network, create unforgettable experiences for your clients, streamline your processes, and achieve your most ambitious goals. Don't wait another day to start building the business of your dreams. Join me at letsbookclients.com and transform your business and even your life.It's time for things to change. Today.

If you're listening to the LBC Inspire playlist, this message is for you and I promise to keep it short and sweet and worth your time and the tiny break in the music.If you're listening to the Let's Book Clients podcast, this message is for you too. To enhance it even more, make sure you go over to Spotify or Apple Music and look for the LBC Inspire playlist.This playlist is my love letter to you as business owners. It's not just about booking clients, it's also about giving you the encouragement and inspiration you need to keep being your brave self and pushing forward.  It is a collection of my favorite uplifting songs that I curated to help you stay motivated and inspired throughout your journey. Whether you're feeling low or you just need a little push, LBC Inspire has got your back. Shuffle it and see if what you're needing right then comes up.Or play it from the beginning for my 4 favorites (but let's be real, I love them all).If you're getting ready to face a tough client, showing up on video, or something else you're not super excited about, grab one and dance and sing it out real quick.The thing is that…YOU are a force to be reckoned with. YOUR passion, determination, and commitment to delivering quality services to your clients are truly commendable. YOU have what it takes to be successful, and your journey to success is worth every step.Remember that there will be challenges along the way, but these obstacles are only opportunities for you to grow and learn. Believe in yourself, and trust that you have the skills and the drive to overcome any hurdle that comes your way.As you work hard to book clients and grow your business, it's essential to take care of yourself and recharge. That's where LBC Inspire comes in. This playlist is a collection of uplifting songs meant to be your personal cheerleader whenever you need it. It's my gift to you.Let the music inspire you, fuel your creativity, and remind you of your worth. You're not just building a business; you're creating a legacy. And YOU are capable of achieving greatness.As always, thank you for tuning in to Let's Book Clients, the podcast. If you're catching this inside the LBC Inspire playlist, come join us over in your favorite podcast app when you're ready.Now back to the music or more podcast episodes. Keep striving for success, and remember that YOU are unstoppable.

Today's episode focuses on the importance of balancing AI automations with personalization to provide customers with the most memorable possible experience. By using AI to gather data and personalize experiences, businesses can improve their customer experience, increase customer loyalty, and stand out from their competitors. Even better? When you use AI to automate the things it can, there's more of you to put your heart and soul into serving your dream clients and building real relationships with them, and that's what keeps the referrals coming in over and over and over.The episode includes tips on how to implement AI and personalization and encourages business owners to find the perfect balance for their business.I hope you enjoy it as much as we enjoyed making it for you.Want to hear something even more fun?Much of this episode was created with AI, and all of it was touched by me to add value to your experience here with the podcast. I hope you feel both parts and know how deeply I am here to be of service to you.XOXO always,MichelleInside the course, you'll find systems that work together to help you build a supportive network, create unforgettable experiences for your clients, streamline your processes, and achieve your most ambitious goals. Don't wait another day to start building the business of your dreams. Join me at letsbookclients.com and transform your business and even your life.It's time for things to change. Today.

In this episode, we're exploring how to use the reviews you have to build stronger relationships with clients and other businesses, to grow your business.By regularly checking in on places where you get reviews, and responding to reviews, you will:1. Gain valuable insights2. Build trust3. Create new collaborations and opportunities for growth.This episode includes tips on how to respond to reviews and encourages you to start using your reviews to build strong relationships and grow your business.To get our free guide that helps you get reviews, and has even more ways to use reviews to grow your business, go to www.letsgetreviews.com.Ask me a question that I may air on the podcast and feature you at www.letsbookclients.com/ask.You can always reach out to me at friends@letsbookclients.com!By taking the time to carefully craft your pricing strategy, you'll build a successful business that attracts the right clients, generates consistent profits, and is sustainable for the long run.Take my new quiz to find out whether your rates are too low, too high, or just right for your target market and business goals.Go to letsbookclients.com/pricingquiz to take it today!

In this episode, we discuss the importance of networking and making connections for service-based business owners. With making connections and networking, business owners expand their client base, gain valuable insights, access resources, foster collaboration, build a solid reputation, and stay motivated. I also highlight leveraging social media as my hot tip to supercharge networking efforts, emphasizing the need for an optimized profile, active participation in relevant groups, sharing valuable content, connecting with influencers, and maintaining authenticity. Making connections and networking are critical to running a successful service-based business and should be a top priority for sustainability, long-term growth, and success.Some key points:1. Expand your client base2. Gain valuable insight and knowledge3. Get access to resources and opportunities4. Foster collaboration and support5. Build a solid reputation6. Stay motivated and inspiredTake just one of these ideas that I've given you today and put them into action.As always, thank you so much for being here with me where we learn, grow, and connect together!By taking the time to carefully craft your pricing strategy, you'll build a successful business that attracts the right clients, generates consistent profits, and is sustainable for the long run.Take my new quiz to find out whether your rates are too low, too high, or just right for your target market and business goals.Go to letsbookclients.com/pricingquiz to take it today!

What can you do differently?What is your thing that makes you be able to solve a problem in a way that nobody else can? That's what they do at Flourish Marketing, they help you figure out how to be so radically authentic that you transform from being an industry leader to an industry legend.And then communicate it. That communicating is through the story that you're telling. If you're super unique and really good at what you do, and you are, and no one knows about it, then you die a sad death basically because you've had this unrequited dream that will never come to fruition.You'll never reach your full potential because no one knows about you. So you have to toot your own horn, but you have to toot it in a way that people understand. People are craving connection so much and are are so hungry for it, and not even just in these times, but always have and always will.Connection plays a big part in, in your story that you tell, obviously first you need to be connected to yourself, so that plays a part in authenticity.I'm a big believer that there is a higher power. You can put whatever title on it you would like. You can call it God, you can call it universe, you can call it the big star in the sky, whatever you wanna call it. But there's something out there. Knows more than we do. That's the first form of connection.Another form of connection is connecting to somebody else.But how do you do that? Right? Because if we're really honest, When I'm trying to market to somebody, they don't really want to connect with me. They wanna solve their problem.We can really do it through knowledge. Knowledge is something that no one can take away from you. It depends on what you do with that knowledge to say how much money you're gonna make from it.Those two types of connections, connection to God, yourself, connecting with your audience at that right moment is what determines how you communicate your story and how you fit into the story of other people.If you're really truly interested in breaking out of the sea of sameness, leaving your mark, transforming into a legend, then you wanna download our revamp guide. You can go to flourishmarketing.co/revamp  to download the three ways to revamp your brand messaging to stand out from the competition.If you wanna stop fading into the background and stop having your brand and your story look and sound like everyone else's, then this guide will help you. You can rediscover your truest self to craft a clearer message and develop a marketing funnel that forms those bonds, those connections with your clients so that they forever see you as their go-to service provider.Think about ways that you can be a guide to one client. Think about one client that you've had recently, and just use this formula that Aleya gives us in this episode and apply that one client and then go forward with each one after that. You can always relate it to somebody who you have worked with already so much easier than dreaming up somebody that you're gonna work with in the future.Make sure you connect with Aleya online in addition to grabbing the gift she brought us of course.www.flourishmarketing.coInstagram @aleyaharrisInstagram @flourishmarketing.coLinkedIn Aleya HarrisThe Flourishing Entrepreneur PodcastBy taking the time to carefully craft your pricing strategy, you'll build a successful business that attracts the right clients, generates consistent profits, and is sustainable for the long run.Take my new quiz to find out whether your rates are too low, too high, or just right for your target market and business goals.Go to letsbookclients.com/pricingquiz to take it today!

In this episode, we talk about what I call "The Pricing Success System".It's a circular shaped system that goes like this:Have your pricing right... so you can... make the right connections... so you can... make book the right clients... because you... have your pricing right.We're going deeper into it on the show.Setting the right prices makes networking and making connections a more pleasant experience.You're proud to talk about your pricing because you're confidently making connections and booking clients because of it! The best part about feeling proud to talk about your pricing is that you won't feel slimy at all when it comes to sharing it, AND you'll want to share it with anyone and everyone.Check yourself, and if you're not feeling especially proud about your pricing, whether that feeling is that it's too low or too high, that's another sign that it's not quite right.We're going to keep this series going, it's a popular one, so go to this link: www.letsbookclients.com/ask if you have something you want us to address about it.As always, this show has a hot tip at the end that you definitely want to catch!Some links mentioned in this show include:www.letsgetreviews.com (because when your pricing is right you're also getting more reviews!) www.letsbookclients.com/pricingquiz to see if your pricing is too low, too high, or just right, and get actionable steps about what to do about it no matter what result you get.Thank you so much for being here with us where we learn, grow, and connect together!By taking the time to carefully craft your pricing strategy, you'll build a successful business that attracts the right clients, generates consistent profits, and is sustainable for the long run.Take my new quiz to find out whether your rates are too low, too high, or just right for your target market and business goals.Go to letsbookclients.com/pricingquiz to take it today!

On this episode we're talking about a topic that can make or break your business - pricing!It's a topic that's often avoided, but I always want to have the hard conversations with you and meet them head on to help you grow, and this one is no different.You might think pricing is just a matter of setting a price for your product or service, but it's so much more than that. The right pricing can help you reach the right clients and form partnerships with the right companies.How do you get your pricing right? It's all about finding the right balance. You want to communicate the value of your offerings, while still making them accessible to your target market. With the right pricing strategy, you can differentiate yourself from the competition and build strong relationships with your customers and partners.Don't underestimate the power of pricing! Get it right, and and your business thrives!Listen in for the goods, complete with a hot tip, as always.Thank you for being here with me where we learn, grow, and connect together, and remember, you can email me at any time with any thing at friends@letsbookclients.com.We'll see you on the next episode!By taking the time to carefully craft your pricing strategy, you'll build a successful business that attracts the right clients, generates consistent profits, and is sustainable for the long run.Take my new quiz to find out whether your rates are too low, too high, or just right for your target market and business goals.Go to letsbookclients.com/pricingquiz to take it today!

On this episode, the amazing Nora Sheils of Rock Paper Coin and also Bridal Bliss, and I sit down and chat about how a system like hers at Rock Paper Coin finds us that precious time we need to do the things that matter, along with other dimensions that are so important as we build and scale our businesses.Rock Paper Coin's about page just really hit me.It reads:"We here at Rock Paper Coin celebrate the dreamers. The doer's. We root for the underdog and cheer on the risk takers. We ourselves are dreamers, passionate doers and believers in hard work and trying no matter what."I couldn't agree more with this statement.That's them, and it's you and it's us. Here's to us all.On this episode Nora and I talk about her system, Rock Paper Coin, and how it really does find you that precious time when you let it.Not only that, but it will keep you connected with your clients, of course, but also with your fellow vendors, and we all know how important those collaborations are to building and scaling your business.We also talk about how she and her co-founder sister in law, Elizabeth, found themselves diversifying their businesses to fill a need, and how they came up with the super clever and effective name, Rock Paper Coin.Their commitment to the personal level of service they provide is second to none.We enjoy reminiscing about the "old days" in the events industry and how much better it is now with the community over competition connections, coaching, mentoring, and learning opportunities that really allow for so much stronger and efficient and even faster growth than we experienced back in the early 2000s (if we can even call those the old days!).Nora and I each have a hot tip to share with you at the end.Mine is about treating your system like Rock Paper Coin, and even your other systems, like an additional team member, and how much more effective your human team members are allowed to be when we use systems.Nora's is about doing a tech audit and making sure those systems that you're investing in are working for you, you're using them, and you're using them to their highest potential.They even make sure you are using Rock Paper Coin to it's most efficiency for no extra charge!You're going to want to check out Rock Paper Coin for all of your client and business management. It's crazy ridiculous affordable, and even has the best credit card processing fees.Nora gave us a special code for here at Let's Book Clients that gives you a YEAR free trial!Make sure you listen in to this juicy episode!Links:Free year trial: www.rockpapercoin.com/letsbookclientsnora@rockpapercoin.comYou can find Nora and Rock Paper Coin on socials at....you ready for this: Rock Paper Coin!and as always you can always email me at friends@letsbookclients.comAnd I'm so grateful for you here where we learn, grow, and connect together!This guide is for anyone who wants the credibility that shows you have a business that lasts. One that not only makes you money, but brings you joy too. There are few things more rewarding than hearing how much your clients loved their experience with you. Go to letsgetreviews.com and it's all yours, totally free. To get instant access to this free guide, go to letsgetreviews.com.Grab the guide and and start getting more raving testimonials today.

Are you ready to take your business to the next level, but unsure of how to make the right connections? In this episode, you'll learn how to:Identify your strengths and plan out making connections based on themBe your most authentic self so you can build trust and credibility with others you want to build relationships withNetwork effectively so that you connect with like minded peopleListen more than you talk to strengthen relationshipsCollaborate with other entrepreneurs and businesses to share audiences and resourcesHot tip so you can implement these right awayWhether you're an introvert or extrovert, this episode provides actionable strategies and insights that can help you make the right connections to grow your business. Don't wait! Listen to this episode now and start building the connections that will uplevel your business!This guide is for anyone who wants the credibility that shows you have a business that lasts. One that not only makes you money, but brings you joy too. There are few things more rewarding than hearing how much your clients loved their experience with you. Go to letsgetreviews.com and it's all yours, totally free. To get instant access to this free guide, go to letsgetreviews.com.Grab the guide and and start getting more raving testimonials today.

Networking and collaborating are two important concepts, often used interchangeably, and also often confused.The differences between them are often misunderstood, and assumed to be the same thing, but they're actually very different.While both networking and collaborating can be beneficial for entrepreneurs, there are some key differences between the two.Networking is the process of building relationships with other people in your industry or field. This can include attending networking events, joining professional organizations, or connecting with other entrepreneurs through social media. The goal of networking is to build a network of contacts that can help you achieve your business goals.On the other hand, collaborating is working together with other entrepreneurs or professionals to achieve a specific goal or project. This can include partnering with another business to co-brand a product or service, or working with a team of entrepreneurs to create, or even cross promote for, a new product or service. Collaborating will achieve something together that you couldn't achieve alone.One of the key differences between networking and collaborating is the level of commitment.BUT the level of commitment is aligned with the level of how it pays off.Networking is often more casual and can be done on an ongoing basis, while collaborating typically requires more commitment. Collaborations also tend to be more specific and goal-oriented, and are typically more ongoing.For entrepreneurs, networking can be an effective way to build relationships and gain visibility for your business. However, collaborating can be even more beneficial as it can provide access to new resources, expertise, and perspectives, and can also lead to the creation of new products or services.Just remember, networking and collaborating are both important concepts for entrepreneurs, but they are different. Networking is about building relationships, while collaborating is about working together to achieve specific goals or projects.Here's your hot tip for this episode, as you're going through your day, whether it's in real life or on social media, be watching for opportunities to collaborate with someone.It can take a little bit of creatively thinking outside the box, but that's a good thing, especially for us in this community of creative entrepreneurs!You'll be surprised at how beneficial it is for both of you.PS We have a new feature for the podcast, it's called ASK, and it makes the podcast like a radio show.Just go to this link follow the steps. You can record a questions or something you would like me to address on the show, and I may answer it right on the show!This guide is for anyone who wants the credibility that shows you have a business that lasts. One that not only makes you money, but brings you joy too. There are few things more rewarding than hearing how much your clients loved their experience with you. Go to letsgetreviews.com and it's all yours, totally free. To get instant access to this free guide, go to letsgetreviews.com.Grab the guide and and start getting more raving testimonials today.

My special guest on this episode is the most amazing Carissa Gray.Carissa is a multi passionate entrepreneur, who is busy making a difference in the wedding industry as a photographer, coordinator, and officiant.In addition to those hats, she also loves supporting her fellow photographers and wedding and event vendors, and vendors beyond the industry.Carissa is a top notch storyteller, and in this episodes tells us all about how valuable making connections is.Whether that is with her clients, her couples, their guests, other vendors, and friends, it all makes a difference and it really shows with her.Carissa and I both have action items for you in this impactful episode.We even talk about legacy and how important it is to show our children that there's no limit to what they're capable of.Visit the show notes page here for the ways to get in touch with Carissa.This guide is for anyone who wants the credibility that shows you have a business that lasts. One that not only makes you money, but brings you joy too. There are few things more rewarding than hearing how much your clients loved their experience with you. Go to letsgetreviews.com and it's all yours, totally free. To get instant access to this free guide, go to letsgetreviews.com.Grab the guide and and start getting more raving testimonials today.

Welcome to today's podcast episode, we're going to talk about accountability and how it uplevels your goal setting. As a wedding professional or other creative entrepreneur, it's important to hold yourself accountable for your actions and commitments. Accountability can help you stay on track, meet deadlines, and achieve your goals. In this episode, we'll cover the importance of accountability, how to hold yourself accountable, and tips for staying accountable in your business.1. Why is accountability important for wedding professionals?Accountability helps you meet deadlines and commitments.Accountability helps you stay on track. Accountability helps you improve your performance. 2. How to hold yourself accountableSet clear goals and deadlines.Create a plan of action. Keep track of your progress.3. Tips for staying accountableCommunicate with others. Get an accountability partner. Use tools and resources. I hope this episode has been helpful in understanding the importance of accountability for you and how to hold yourself accountable. Remember to set clear goals and deadlines, create a plan of action, and keep track of your progress. Communicate with others, find an accountability partner, and utilize tools and resources to help you stay accountable. By holding yourself accountable, you'll be more likely to meet your commitments and achieve your goals.Hot tip: Get yourself an accountability partner.It's something we do in my membership, and it's something I'm a part of in memberships and a mastermind that I'm in.It doesn't have to be anything fancy, just someone you are accountable to!Message me if you need help with this, I'm here for you. My DMs and my email are always open.If you're busy driving or walking or doing all the things while you're listening to this, just hit pause and tell alexa or siri to remind you to email Michelle at friends@letsbookclients.comAs always, thank you so much for being here with me where we learn, grow, and connect together!This guide is for anyone who wants the credibility that shows you have a business that lasts. One that not only makes you money, but brings you joy too. There are few things more rewarding than hearing how much your clients loved their experience with you. Go to letsgetreviews.com and it's all yours, totally free. To get instant access to this free guide, go to letsgetreviews.com.Grab the guide and and start getting more raving testimonials today.

This episode is airing the first week of January 2023, but if you're catching it later, it still applies.Goal setting is important to do any time of year and you can always sit down for a few minutes and do these super actionable things to help you reach your goals and beyond!If you're in the camp of being against setting goals because it restricts you, listen to the end and I'll show you how to overcome that and get the best of both worlds.Those who set goals, write them down, and tell them to someone else for accountability, are twice as likely to achieve them.In this episode we're going to go over the most important thing to do before you start your goal setting for 2023, how to make your goals attainable, a few examples of some goals I have set for myself, my family, and my business, and as always, your hot tip.Listen in, and head over to the show notes for this episode for bonus content and links!My business BFF Chelly Ontis and I are excited to announce a collaboration giveaway that includes her planner, The Marketing Planner for Entrepreneurs, AND a 3 month pass into my coaching membership Let's Book Clients, the Membership.To enter the giveaway, simply visit letsbookclients.com/giveaway. The winner will be announced on January 10, so don't wait – enter now and take the first step in boosting your success for 2023!

How to communicate effectively, so it's YOU that those inquiries book with!Communicating effectively over email as a wedding professional involves a few key points:Be clear and concise in your messages. Avoid using overly complex language or long, rambling sentences. Use a professional and courteous tone in your emails. This will help to build trust and rapport with your clients. Make sure to include all relevant information in your emails, including dates, times, and any important details about the wedding. Use bullet points or numbered lists to make your emails easy to read and understand. Use a consistent email signature that includes your name, title, and contact information. Proofread your emails carefully before sending them to ensure that they are free of typos and other errors. Be responsive to your clients' emails. Make an effort to reply to their messages in a timely manner, and address any concerns or questions they may have. Overall, effective communication over email as a wedding professional requires attention to detail and a focus on providing clear and helpful information to your clients.Listen in for your hot tip, and always email me at friends@letsbookclients.com to connect, I can't wait to hear how your engagement and booking season is going!Let's show your future clients your awesomeness. Get the best strategies for getting reviews, straight from leading entrepreneurs in our free guide filled with quick hot tips.You'll instantly get ideas from high achieving leaders… all focused on how to get reviews and what to do with them to book more clients. Just go to www.letsgetreviews.com to get the guide instantly!

I was in a coaching call recently speaking with a client who is going all in on her business and wants to make sure she's as booked out as possible.It's a common goal for all wedding and event professionals, and really all business owners, of course, and something we talk about here and in our membership all the time.We were talking about networking and getting referrals, especially by other vendors, when she told me that's great, and she's definitely working on it, but what she really needs is help with her marketing.When we dug a little deeper, what she meant by her marketing, was her social media.It's so normal in the world we live in to feel like social media is where we find, attract, and even book our clients, and that it's what marketing is.BUT, marketing is so much more than just social media.Don't get me wrong, I absolutely love social media. And it IS a form of marketing. It's just not the only form.My personal favorite forms of social media are Instagram and Facebook, but I really do love it all.I love creating for it, posting on it, perfecting my profiles, all the things.But what I love most about it, is the potential for making connections on it.And networking and connections and collaborations and referrals are a form of marketing too. When you do it correctly, it's the most powerful form of marketing, and the one that pays back in the highest dividends, over and over and over.The truth is, it's still the connections that we make that are the absolute most effective way to fill our calendars.So while social media is one form of marketing, there really are a lot of other elements in marketing, and it can be easy to forget that.What if you were able to see your social media as kind of a billboard that shows other vendors you're connecting with what you and your business are all about?If you were just as focused on the effectiveness of your profile, and who you are able to tag in your posts, as you are about your follower and like counts?Would this change things for your business? Spoiler alert, it will.Using the smart marketing techniques to make connections is so critical for the growth of your business.When I say it fills your calendar, I realize that's a big claim.But think about it, when you see a post on social media as you're scrolling by, are you more likely to book with that business than you would be if a friend or fellow business owner told you that that business is amazing?Of course not. Referrals are a super powerful thing.Someone, a future client, when they reach out to because someone told them how awesome you are, is going to be the one who reaches out and asks if you're available, instead of the dreaded first questions of “how much is it?”.Hot tip: Make sure you're always thinking about building (and nurturing) those relationships with other vendors, as part of your marketing strategy.You can always reach out to me at friends@letsbookclients.com, I love hearing from you.If you have a question I can answer on the Let's show your future clients your awesomeness. Get the best strategies for getting reviews, straight from leading entrepreneurs in our free guide filled with quick hot tips.You'll instantly get ideas from high achieving leaders… all focused on how to get reviews and what to do with them to book more clients. Just go to www.letsgetreviews.com to get the guide instantly!

Often business owners, especially in the wedding and event space, evaluate their pricing each calendar year.Each calendar year has been a crazy time ever since 2020, and 2023 is proving to be the same way.Interest rates are up, people are talking about that R word that I hate talking about, and things are just all around costing more, so expenses are up, and business owners everywhere are concerned.Not just business owners are concerned, but all of us as consumers are concerned. So people are really being more discerning about where their dollars are going.Notice I'm not saying they're not spending.Look around. There are still people in restaurants, stores, doing all the things, having weddings and events, buying products, etc. Don't let yourself fall in the trap of thinking you can't or won't or don't have a successful business when the economy is being weird, because you absolutely can and will and do,It's more important than ever for us to make sure our pricing is right, and that we're communicating our pricing, value, and the benefit of booking with us very clearly and effectively. That includes it matching up with your ideal clients.If your pricing and messaging are talking to a clientele that doesn't match up, you're going to have a really hard time.You know how you're constantly looking for what to post on your social media?Here's what you post. You educate your audience about what you do.You show them what you do.You show them the behind the scenes, why what you do is what they need, what their life would be like if they did it themselves instead of hiring you, but mostly, you educate them on each little aspect of what you do.Let's put it into a real life scenario.Say you're a wedding photographer.Show how you pose in the most flattering way.Show what you do to get ready for a shoot.Show what you do after a shoot.Show outfit ideas if you shoot families, or even for an engagement session.Tell why you recommend they have a second shooter.Explain your different packages.Tell them you won't leave them before you have all of the shots they want (yes, even if your contract says you leave at 8pm and it means you have to stay until 8:30pm).That's 7 days of content right there. And you can go on and on from there.No matter what you do in the industry, you can come up with a lot of these.Now, compare this to someone who is a wedding photographer, and they just say they're a wedding photographer.Which one of these 2 photographers is showing authority, and is even giving value before someone has booked…. or even after they're booked their giving them confidence with their authority???Right, it's you!Now the million dollar question, which one of these 2 photographers has made themselves the easy, no brainer choice to book with?Which one of 2 photographers is already showing value and is way worth the price they're charging for their services?That's right, it's you!So as you're evaluating your pricing for 2023, make sure you're considering all of these things, and that even though the economy is being weird and people are making the best choice possible, make sure you're doing this on your socials.You'll be the one they book with.Hot tip: You can also do the same thing on a blog post, an email (if you're doing email marketing), Let's show your future clients your awesomeness. Get the best strategies for getting reviews, straight from leading entrepreneurs in our free guide filled with quick hot tips.You'll instantly get ideas from high achieving leaders… all focused on how to get reviews and what to do with them to book more clients. Just go to www.letsgetreviews.com to get the guide instantly!

On the last episode, we talked about why planning your content matters.On this one, we're talking about the tools that I find to work best for helping to plan out content.Quick disclaimer, by no means do you need any of these things to plan your content. It's just some things that make it easier and/or more fun.My first few things depend on if you like manual planning, like with pen and paper, or if you like to use a computer.If you like using a computer, my go to is just simply Google docs.It's free, easy, and saves as you go, so you can't ever lose the precious content you've created.In my heart, I'm actually a pen and paper girl, and that's how I started out, but I've quickly learned that it's so much faster for me to use my computer.Not just that, but I can even copy and paste if I need to, and that saves even more time.I also love Trello for creating content, and the free version of it is probably all you would need for a long time. I combine Google Docs with Trello, and a couple of other tools that I'll get to in a minute. Trello is kind of like digital post its, you can drag and drop content around as much as you want.If you like starting with pen and paper, I still have some recommendations for you, even though it just seems so super basic and simple.Using index cards or post its, where you put one piece of content on each car or post it, then move them around into the order that makes the most sense after you've written them out, is a highly effective way of creating and organizing your content.I mentioned on the last episode that my friend Chelly and I have been creating content together for the past 5 years.We started with index cards.While we're on pens, the Frixion pens are my absolute fave.My next favorite tool is the planner that Chelly actually created and publishes every single year, it's called the Marketing Planner for Entrepreneurs.It's amazing. It even has places in it for weekly content planning!Plus, and we haven't even really talked about this publicly, but I contributed one of the tools that's new to the planner this year.It's a sheet in the planner that guides you in listing out part of my content planning process. It's one sheet that lists out 52 weeks of content all in literally one sheet, at a glance.The whole planner is just so so good.The next tools are useful for the actual publishing of the content that you planned.I use and love Canva. I use the pro version, but you can definitely use the free version for a long time before you decide you want to upgrade to the paid version, which they call the pro version. Even it is super affordable.The other tool I use for publishing is Ivory Mix. Kayla, the creator of Ivory Mix, is even a guest on one of the podcast episodes here on Let's Book Clients, the podcast. (as has Chelly by the way)It is also amazing and super high value but also affordable.She has all kinds of beautiful stock photography, stock video, templates, captions, it's just an endless resource.If you would like to go deeper and join me to plan out your content together, the workshop is Monday, November 7, at Noon CST.We'll sit down and do it togeIn my upcoming workshop, we'll plan out a full year of content for your business, in just a couple of hours, so you'll never stare at a blank page again.Go to letsbookclients.com/contentplanningworkshop to sign up today!We're keeping it a small group so we can get the most done in the least time and are capping it at only 10 participants, so really do make sure you grab your spot today.

Your content is basically any information you put out into the world. Like this is a piece of content for my business.Now that we're clear on what content is and what we want to produce, let's imagine you're going along in your daily life, you're busy running your business, doing the parts you love, maybe running your family and all of the things that go along with that, taking care of yourself, you know, all the things…When suddenly you realize you haven't posted on social media for a bit, or written a blog post, recorded a podcast episode, whatever you do for content in your business.You basically have 2 choices. You post something quick and on the fly, or you don't post anything at all, thinking that you'll remember to do it when you're sitting down and focusing on it, but does that really ever come easily? Or come at all?If you post something on the fly, is it going to be your best work?So what's the solution? Remember the title of this episode? Plan your content!The good news is, you can do it from the comfort of your own home, and without any travel expenses! The even better news is that you now know that you don't have to come up with what to post on the fly, or even put off posting because you don't know what to post about any more!AND once you have it planned you can start scheduling it, or post at your leisure, whatever fits your style works, because you have that content already planned.If you would like to go deeper and join me to plan out your content together, the workshop is Monday, November 7, at Noon CST.We'll sit down and do it together (virtually) for a couple of hours, and will walk away with it done.So by November 8, you'll have a year of content planned out, content for all of 2023, and will even know how you can repurpose that content you created again, every year after!Go to the website to sign up, it's at www.letsbookclients.com/contentplanningworkshopIf you're listening to this after those dates, still go to the same url and we'll direct you there for what's going on now. In my upcoming workshop, we'll plan out a full year of content for your business, in just a couple of hours, so you'll never stare at a blank page again.Go to letsbookclients.com/contentplanningworkshop to sign up today!We're keeping it a small group so we can get the most done in the least time and are capping it at only 10 participants, so really do make sure you grab your spot today.

I am here with Tiffany Bastian of Bastian Accounting. Tiffany serves photographers through online course education and full service accounting, tax preparation and business formation, she and her team will meet you where you are and turn you into a legit professional photographer. You'll be confident in your business finance and compliant AF!What are the “must have” done vs the “nice to have” done for our business structuring?Can you compare LLC vs dba for us?What is the difference between an accountant and a bookkeeper?At what stage is a business ready to invest in bookkeeping? It's the 4th quarter right now, do you recommend creating some expenses purchases to offset profits for the 2022 tax year? What about using Venmo for business?Tiffany and I both have action items and hot tips for you in this episode, tune in for them and all of the other goodness Tiffany so generously shared with us!Find Tiffany at www.bastianaccounting.com, her socials are all there for you to connect with her, and join her membership waitlist at www.thelegitphotographer.com/collective.You'll also see her genius tips about getting reviews in my free guide: www.letsgetreviews.com.Let's show your future clients your awesomeness. Get the best strategies for getting reviews, straight from leading entrepreneurs in our free guide filled with quick hot tips.You'll instantly get ideas from high achieving leaders… all focused on how to get reviews and what to do with them to book more clients. Just go to www.letsgetreviews.com to get the guide instantly!

Data Builds Confidence!Is that a nerdy title or what?!?Here's the thing, as business owners, we have a ton of data, but, especially as creatives, do we really give it enough attention?I can tell you that I kind of go in seasons where I do pay attention and others where I really don't.A balance is good.Obsessing about our numbers on a daily basis isn't necessarily a healthy thing, and that's not really what I'm talking about here today.I'm talking about what your data can do to build your confidence.When I say in the title that data builds confidence, did you notice how confidently I said it? I didn't say data might be able to build your confidence, I said it does. And I use an exclamation point, so you know I mean business! (PS if you've been around long, you know I love to overuse exclamation points. LOL)Let's dive in.How does it build confidence?1. What got me started on this episode, was just reflecting on this podcast.I dreamed about having my own podcast for well over a year, more like 2 if we're really looking at it.That number of 100, or now 150, is data that builds my confidence.2. Another way data builds our confidence, is that the numbers are often far better than we thought.The point of this is that I want you to be able to clearly justify to yourself why some data numbers could take dips, and that there's always a more practical answer than the one you're thinking about. It's definitely not because you suck and everyone hates you.3. Data builds confidence because of the power of one.Think about just one person paying attention to you.Now pack 100 people into your home and have those 100 watching your social media content on the screen!That's super powerful!That's what's happening when you see something of yours get 10 or 100 views.Let that sink in, and let that data build your confidence.Hot tip: Set a date on your calendar to check your data. I use the marketing planner for entrepreneurs and it even has a spot to put some of your analytics on the month view, it's one of the things I love about it. If you use it too, use that spot.If you don't, just make a place for it on your calendar.At the end of the year, you'll be so pleased at your growth. And again, the data will build your confidence.Here's a bonus action item, go to your favorite social media platform and look at your profile analytics.Sort it by your most viewed content.Repurpose that content. It's what's resonating with your audience and making the biggest difference.If you loved this episode, please subscribe to my podcast and even leave a rating or review if you feel led to.Thank you as always for being here with me where we learn, grow, and connect together!Let's show your future clients your awesomeness. Get the best strategies for getting reviews, straight from leading entrepreneurs in our free guide filled with quick hot tips.You'll instantly get ideas from high achieving leaders… all focused on how to get reviews and what to do with them to book more clients. Just go to www.letsgetreviews.com to get the guide instantly!

Things I hear from my clients on a regular basis, about writing blog posts for their business.“I want to blog, but….. !”“I know blog posts boost my SEO so my future clients can find me online.”“I don't have time to come up with blog post ideas, let alone write the blog post!”In the title of this episode I promised you a simple and effective blog post idea.Like in the last quote, the main thing stopping business owners from blogging isn't even the time it takes to actually write the post, it's the brain space it requires to come up with a topic that is effective and will resonate with their audience.We're solving that here today!Listen in to how and why this is so important.Head to the show notes for links and even more around this topic!I'd love to hear what you decide to do in writing a “faves” blog post, or maybe even starting a series of them like I have. Send me an email, I can't wait to see what your faves are!Do you consider yourself an entrepreneur or small business owner, and you wish you could fill your calendar faster and easier?Did you know that most businesses struggle with marketing? We help them narrow in on the simple marketing strategies that will work for them, so they can grow their business.We do this inside Let's Book Clients: The Membership.Go to www.letsbookclients.com to check it out and sign up today!

All you need is one good review to start creating social proof so you can book clients.It's so true and so worth it when those shining reviews start rolling in.A review is kind of like a gratuity that keeps giving and giving by helping new bookings come in, and even come in kind of like a word of mouth type booking. It's literally worth its weight in gold.This is one of the reasons I created my guide, Let's Get Reviews.It's a curated guide that has been contributed to by many leading entrepreneurs.One of those leading entrepreneurs is my friend Tiffany Bastian.Tiffany and I met in an online course we took together, actually about building and growing online courses.We instantly connected and have stayed in touch.When I started creating this guide I knew she had to be in it.Here's a little background and kind of an “about me” about Tiffany:I love what she says here, it's so true, “I love the idea that anything is possible, and every day is a new beginning.”She has 15+ years of experience in the tax and accounting world. She holds an MBA in Accounting and is a Certified Advanced QuickBooks ProAdvisor, and an IRS Enrolled Agent (EA). She founded Bastian Accounting by herself in March of 2013, and cannot believe how they have grown since then.She prides herself on continuously improving, self-reflection and growth are the two most powerful tools we all have. She's beyond motivated by watching their clients succeed and reach new levels. Client relationships are everything! ❤️️I could not agree more!Let's get to her tips to get reviews.1. Use a quick online form to ask your clients how they feel about the experience of working with you. It's important to make it super easy for them.They're taking their valuable time to leave the review, making it as easy and fast as possible for them to do shows them how much you appreciate them.2. Feature them. I love featuring my clients too.When you ask them for a review, ask if you can feature them.Everyone loves to be featured and is always happy to contribute to a feature.It's the least we can do when they give us a review, right?Not only that, but it just amplifies the social proof that we need in our business so we can book even more amazing clients.3. When you get a review, ask for a video.Tiffany mentions that video is king. Video is a way to really kick that review up a notch, and also kicks featuring your client up a notch!4. Once you have that glowing review and video testimonial, make sure you share it everywhere, you know, feature them!Celebrate your people in all the places, they gave them a review and testimonial and you want to show them off for it. Hot tip: Share it everywhere, really brag them up, they deserve it!Thank you, Tiffany, for sharing these amazing tips with us.You'll be getting Tiffany here on the podcast soon, be watching for her. Make sure you're subscribed to alway get the updates.Can I tell you something fun about Tiffany?She's not your typical accountant. She teaches accounting strategies online, she does accounting for you in her agency, and she's hilarious.Here's an example, her profile photo on Facebook has her holding a coffee cup that says “I turn coffee into tax returns”. Funny, right?I'll put it in the show notes, along with howDo you consider yourself an entrepreneur or small business owner, and you wish you could fill your calendar faster and easier?Did you know that most businesses struggle with marketing? We help them narrow in on the simple marketing strategies that will work for them, so they can grow their business.We do this inside Let's Book Clients: The Membership.Go to www.letsbookclients.com to check it out and sign up today!

Around here at LBC, there's no such thing as a competitor.The dictionary definition for competitor is: competitor is a person, business, team, or organization that competes against you or your company. If somebody is trying to beat you in a race, that person is your competitor.Hear that kind of aggressive tone?The words against, and beat for example.While having “competitors” is a constant in every single business (if there's not more than one person doing the same thing, it's probably not even a viable business idea so they're there for everyone…), doesn't have to be aggressive or dramatic.It's healthy to be competitive to some degree, but you can also push each other to be better from being on the same side.At the time of this recording, we're in the middle of a free challenge, called The Get Referrals Challenge.The training I gave today, touched on having someone you could consider a competitor, as part of your referral network.When I was getting ready to go live on Facebook, the first post in my feed was actually one of our membership members posting in a group we're both in.It's a DJ group. He's a DJ. He was asking for a DJ brother or sister who is just starting out to reach out to him about a last minute gig for this weekend.Now, I can only speculate about why he was asking for someone just starting out.My guess is that someone he knows needed an assistant, or maybe it was a specific type of event, I don't know, and it doesn't matter.What matters is, was he worried about passing business on to someone else?Was he worried that they might “beat” him out of a future booking so he better not let them get any experience or at least help them get any experience?Nope. And he's better for it too.I always say you have to give what you want to get what you want.Don't you think that connection he would certainly make will remember that and refer their clients to him too when the time comes? Of course they will.You get what you give. It's the whole karma thing you know?I'll tell you what I was teaching about this in the challenge, and maybe you're in it and heard it already the first time, it's worth saying and hearing again, maybe even a million times.Make sure you have a good relationship, even partnership, with someone who does the same thing as you.They could seriously be one of your biggest referrers.They understand.And it's impressive!When a potential client who isn't going to book with you for whatever reason, (maybe you're already booked, maybe you're off that date, maybe you don't do exactly what they need, etc…) finds out that they can't work with you but you're willing to refer to someone they see as your competitor, it's truly impressive.They might even refer people to you JUST BECAUSE OF THAT!Here's my hot tip, if that happens, keep nurturing that relationship too.Maybe even send them a little handwritten thank you note, thanking them for reaching out and wishing them well for whatever it was that they needed you for.I promise you it will come back to you in all the good ways.Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

And not just easier, but better, and more effectively in building your business the right way, and not just building your business the right way, but exponentially and the best sustainability!Let's start with the definition of referral, because it has come to my attention that some business owners don't really get the concept of referrals.What we're talking about here, and this is my own definition, is that a referral in business is either an individual or another business owner telling someone who is looking for someone who does what you do, about you!Beyond just telling them about you, they're likely either gushing about you and highly recommending to you outwardly, or it is assumed that they love you just because they're willing to tell them about you.The thing is, no one is going to recommend or refer someone they aren't sure about. That's just not how this works.Think about it. Your friend asks you for a referral to a restaurant for a special occassion. Are you going to recommend a restaurant that you love, or are you going to just pick a random restaurant that you don't know about?Of course you're going to refer them to a restaurant you love! It would be taking a chance on being embarrassed any other way. Giving a strong referral is something people are proud to do, because they're proud to be associated with, or know someone, worthy of them referring to. It's a fun thing to do!So let's get down to why it's easier and better.1. Someone coming to you from a referral is likely ready to book. They're a hot lead right from go. When Joe asked our friend for a referral, he was ready to book.The electrician he called, didn't have to do anything, literally anything, to get his business.Yes he had to do a good job for our friend who referred him to us, and he'll do a good job for us, but as far as marketing, him being awesome got him the booking.2. Your client trusts you, because they trust the person who referred them to you, and that trust transfers to you (unless you do something to lose that trust of course). In this scenario, Joe trusts this electrician because he trusts that our friend would only refer him to someone good.Plus there's another level of trust because there's accountability. When you know the person who referred you to your vendor, you feel connected, and that service provider is going to go above and beyond for you because they don't want to disappoint you OR the person who referred you.You'll be the same way and your client will feel this way about you.3. You'll get more referrals from this new client.When you get a client because they've been referred to you, by default they know the value of referrals, because they asked a friend about you.4. They're more likely to fit who your ideal client is, because the person referring them to you has a high probability of being your ideal client (since they had a wonderful experience with you), and if they trust each other they may just have similar characteristics.Hot tip: Join our free 3 day challenge to get quick, actionable ways to get referrals, and keep them coming... at www.letsbookclients.com/referralschallengeDo you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

I've always seen the term “what if” as something that feels negative, like worrying about something.When I was younger, and was worrying about something that was probably never going to happen, I would find myself asking myself and whoever else would listen…. what if __________ fill in the blank happens?Every time I would say “what if… blah blah blah”, my husband Joe's response, literally every single time, and to this day, is “what if does not exist until what is”.This saying basically means that there is no such thing as what you're worried about until it actually happens.My brother Aaron sent me a book called “Can't Hurt Me” by David Goggins.Have you read it? Get your hands on it today if you haven't.Aaron and I both have a favorite of the mentalities in this book, and it's called “what if”.But not the what if I've always thought is the thing.This is a what if that is positive and gives you an “I can do anything” approach.His “what if” mentality, is about your response to someone telling you that you can't do something.Someone tells you that you can't start a business, you turn it around in your mind and say to yourself, “but what if I could”.It's like a mirror to the person doubting you, not your capabilities.It turns it back on them and shows a reflection to how they actually think. In this example it would be that they thing starting a business is impossible, so they're reflecting it back on you.The real WHAT IF is WHAT IF you never find that person within you who can do the things you're being told you can't?ORWHAT IF you can, and WHAT IF you do.So WHAT IF we keep helping more and they keep making a difference in the world too?Go ahead, watch us all, we can make a difference, and we do make a difference. Including, and especially, you.Tune in for the full episode!Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

We basically have 3 choices when it comes to replying to messages from future clients, current clients, past clients, other businesses who are referring to us or collaborating with us, or really let's face it, any messages that come in that need a response.1. As they come in - pros: efficient, effective…. cons: distracting and high pressure2. In batches - pros: less distractions, less pressure, could allow a more focused and more thoughtful responses… cons: less effective because they could establish a relationship or even book with the one who responded ahead of you, takes up larger chunks of time3. Hybrid - not an all or nothing, different seasons of life, different stages of business, give yourself graceThere is one more option, and that is automations.Automations can come into play for the as they come in approach or the batches approach, or of course the hybrid approach.On a really granular level of automations that don't take much time to set up, here are a few that we use, that are just native to the programs we already use or even the ones that come with our devices.Listen in for more, and for your hot tip for this episode!Just make a decision on how you want to do it and make it work.Remember, if you try it for a few weeks and need to change it up, it's your business and you can do that!Just always prioritize serving your clients well, go above and beyond, and either way will work well for you.Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

Who doesn't love getting raving reviews?I can promise you I love it, and have never ever heard a business owner say otherwise either.Maria Hedian is a leading producer in the fashion industry. She's so cool, she even has an event every year at New York Fashion Week.She's also an educator for those in the fashion industry, and one of my closest friends.In our curated guide, Let's Get Reviews, Maria has some very good advice for you that I want to share with you on this episode.Maria says,“One of my favorite tactics for getting reviews is hosting a sweepstakes. Select a start date and an end date for submissions and have all applicants send an image of the submitted review. Each review is the equivalent of an entry and on the end date, you select a winner at random. The most important thing to remember is to make sure they are leaving honest reviews. Go into it asking what they loved about your service instead of just asking for reviews for a contest.It's a fun way to engage with your audience and reading the reviews that are submitted makes it that much more special.It's a win-win for all!”I love every single bit about this. You'll even see the really big players do this smart method of getting reviews.It doesn't have to be anything super huge.I also love what Maria said about asking for what they loved about your service, instead of just asking for reviews for a contest.Hot tip: Did you notice what she said about it being a fun way to engage with your audience, and that reading the reviews is really special?That's personally my favorite thing about getting reviews.You could be having the worst day. Maybe you even got yelled at by a client.Keep those raving reviews handy and use them as a pick me up.It really really does help.Give this method of hosting a contest a try.You can find more from Maria, and over 20 more of my favorite entrepreneur friends who are movers and shakers in our free guide.Just go to www.letsgetreviews.com to download it now.It's super easy and there are some fun easter eggs in it that you're going to love!Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

Your Own Podcast - Or anything new and scary - the mindset requirementLast episode - what equipment and software you needThis episode is more about the actually getting started.Once you have the equipment and software you need (and btw Buzzsprout will walk you through each thing to do super easily), it's time to get started.When I first started, I was all about just hitting that red record button.I had wanted to start a podcast for a year. I moved it from one vision board to the next, and was determined not to move it again.So I put it out into the universe and asked for accountability.When that year flipped over, it hit me that now is the time.I remember setting a goal for March 3. 3/3 - I love repeating numbers so it made a lot of sense to me.I also remember being super scared to do it. I mean, what if someone actually listened to it? OR what if they didn't?What if my brother listened to it and thought I was crazy?Spoiler - he did find out about it - saw me promoting it - and called me to tell me how incredibly brave I am and how proud he is of me.You know the Mark Twain quote, I love it, “Most of the things I've worried about have never happened.” I feel it often and push through. Worry doesn't help anyone!I took a course about it that really kept me accountable.The instructor and coach of the group said something that really resonated with me.She said to get started, just hit the red record button.It made me realize that everything didn't have to be perfect, I was just going to get going. So I did.My first episodes didn't have intro and outro music.I got rolling and added in the intro and outro music.I was a LOT of episodes in before I finally pre-recorded the intro track that tells my listeners what to expect in each episode.Guess what? It was fine. I still got a lot of downloads, people still listened.In fact, now that those more professional pieces are in place, I'm not sure it has even really increased my stats.The downloads steadily increase the more episodes we put out, of course, and we keep growing and growing exponentially, and helping more and more entrepreneurs like you grow their business, and that's what really matters to me.Hot tip: Whether you want to get started on your own podcast, or a blog, or vlog, or build an email list following, or other marketing step, or make a big purchase for your business… whatever it is, it's the same process.You just have to get going.It won't be perfect, it doesn't even need to be.It's way more fun to look back on the messiness of when you first got started, and see your massive growth a year later, right?Maybe that's just what I tell myself about my awkwardly cringy starts.I'd love to hear what you're getting started on, email me about it and put it into the universe! My email is  friends@letsbookclients.comDo you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

Inexpensive but really good Amazon microphoneAmazon camera if you want to add video, totally unnecessary - don't let it stop you.Record in free Garage Band if on Mac, or Audacity if on PCPublish with BuzzsproutCanva for graphicsHot tip - the red record buttonLinks are affiliate links, always email me at friends@letsbookclients.com if you need anything at all.Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

Let's talk a little bit about the path to your financial success.My friend and mentor has the trademark on what he calls The Success Path.It really is what makes the difference in successfully booking clients, and for helping them stay on track so that they also stay successful along their journey with you.Today I'm giving you a peek at mine.My success path isn't linear, it's more of a cycle you'll continually go through and perfect.PS if you're in the membership, we're doing a training this week about building one for your clients to go along.For an example, I'll tell you about each stage my clients and audience goes through (you're included in this amazing group of humans), and explain the last stage a little more for you, because Joe and I have a workshop coming out soon that dives deep into one of the aspects of it.To sign up for the workshop just go to www.iwantarental.com. We'll see you there!Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

On the last episode, we discussed if you should celebrate a client booking on social media.Make sure you go back and listen to it after you finish this one in just a few minutes.On this one, we're addressing whether or not you should celebrate or even tag a vendor you're working with on socials.When it came down to celebrating your client booking on socials, my answer was the very annoying… it depends.When it comes to sharing about and tagging vendors, my answer is absofreakinglutely, and always and often.Hear me… this does NOT mean be spammy. We've all been tagged in posts just for the sake of being tagged, that's not what we're talking about here.We're talking about sharing when you're actually building or growing an authentic relationship.What are the opportunities for tagging?1. When you make a connection with them. Here are some examples using my favorite vendor example:“So excited to meet with The Love Shack venue team tomorrow!”“So grateful to be added to The Love Shack venue's preferred vendor list. Can't wait to work with them even more.”“Check out this event we did recently at The Love Shack venue!”Also pay attention to any posts your vendor friends do on IG that your audience would appreciate, and interact with and share those posts to your stories.Along those same lines, be reciprocal. When a vendor tags you in a story or post, return the favor and share to your stories too.It's all a win win and so easy to do, but so so effective!Why should you make the effort to tag vendors on socials?1. It's great content and social proof. It shows your audience that you make an effort to make connections with other vendors, it's often for their benefit that you're making those connections.It also shows that others in your field respect you enough to work with you too. It gives you a ton of credibility.2. When you tag them on an Instagram post (the feed, not the story), it shows up in their “tagged posts” tab.Many potential clients will go to that tab when they're working with a vendor to find other vendors they've worked with in the past. It's a great place to be!3. The vendor you're tagging also needs social media content and will often share what you've posted with their audience, especially in stories.4. It keeps you top of mind for that vendor, and that means they're more likely to refer their clients to you. Don't let yourself get forgotten!We're all busy and it's easy to forget, even the ones we love the most!Hot tip: I mentioned this in the last episode too, but it's worth being careful of here too.Be careful when tagging or mentioning a client in these vendor posts.Not everyone wants the world to know what vendors they're working with, no matter what the project is.Just be mindful of it every time you do it and you'll be fine.Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

Question in group: Do you post when you book a client, for example, so excited to help plan Katie & Sean's wedding October 2022.There were definitely mixed responses. Head into Let's Book Clients: The Community, to see the communities thoughts… this episode is a little summary of my thoughts around it.My response is everyone's favorite to hate, it depends.There's not a real concrete answer to this one.It depends on how much time you spend on socials and if it's a part of your marketing plan.One thing is for sure… It shouldn't be the only thing you jump on socials to do. Shouldn't be your only posts on socials.It can be really fun and beneficial if you word it correctly, in a way that makes your client want to share it on their account.Their audience will see you too, and of course that's great exposure.So these are the plus sides.It also depends on where you are in your business.If you're not booking as many clients as you wish you were, and the thought of it lets imposter syndrome creep in just thinking about it, it might not be the right time to add it into your strategy. It's not necessary, and not worth it if it makes you feel icky.On the other hand…If you're booking a ton of clients, it can take over your feed.And your future clients might love that you do it, and maybe it's even exciting for them to book with you because you do it.If you do it this way, you have to make sure you don't miss anyone.You really do want to go all or nothing on this one, if someone books with you because they think it would be fun to be called out on your page, and you miss it, it's potential to disappoint a client right off the bat for no real reason.The way more important question, no matter where you are in business, and especially if you're not booking as many clients as you want to, is do you post and tag other vendors when you network, collaborate, work with them?It's exponentially bigger to do than post about clients, if you're going to choose between the two.We'll talk about that on the next episode.Hot tip: I'm a fan of celebrating your clients, and if part of that is doing an exciting post, or story, about it, great. BUT Never ever do it without their permission, and never “give away” any details about their wedding. EVER.Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

I always love a collaboration, and encourage all of my clients, and podcast listeners, to participate in them whenever possible.Watch for opportunities for collaborations everywhere.Here's how this one came about. My friend Jamie Bright, with Brighter Together, was a guest here on the podcast recently.When we were wrapping up after we ended the recording (spoiler alert, we stay and chit chat after the episodes end), she mentioned that she's contributing to this amazing guide by Lindsey Bonnice, with Live Sweet and the Girls Grow Together Gang, and that my content would also be a great fit for the guide.She introduced us, and the guide launched today! It's an amazing collaborative eBook that you're definitely going to want to grab.Go here for the link.Hurry and grab it, it's only live for a week!My DMs are always open, or email me at friends@letsbookclients.com, I love hearing from you!Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

Motivation - the general desire or willingness to do something.Joe and I had covid recently. It wasn't too too bad physically, but mentally it really kicked our butts.The brain fog and fatigue lasted 4ish weeks.Like about the same time as it takes for a habit to form. Not great.I still tried to conduct business as usual most of the time, but it was still really confusing and draining.I'm super out of the habit, and really needed to kick in some big motivation. It's also mid July and it feels like everyone is kind of taking a summer break, and that's awesome too.Do you ever feel like this?Here are some things I'm doing.My brother was talking to me about a challenge he wanted to do, called 75 Hard. Have you done it?We both started together, I'm on Day 3. It's a 75 day challenge that is about mental strength, and trickles down into business strength, and physical and spiritual also.Basically it is working out twice a day, for 45 minutes each, one workout must be outside.Reading 10 pages of a self help type book (I'm currently reading my Bible, I'm also going to throw in a book I've been wanting to read by Jamie Kern Lima, called Believe It).Drink a gallon of water.Take a picture of yourself.Follow a diet, your choice.If you mess up, you start over. Even if it's on the 74th day. That's enough to motivate me for sure sure.I seriously need something difficult sometimes like this, to challenge myself and gain back my motivation. It's really working.What's even better, our sister has joined in too, so it's giving us something to do together, and we're long distance so that's even more fun.And what does that lead us to in the next point?Accountability.It's something we're talking about in LBC+ this week, and something we're adding in as a monthly deliverable.It really helps to have someone by your side really keeping you accountable.The next thing, and this is kind a best for last thing, is grace.Sometimes we get really fierce and fired up with motivation, and build huge to do lists and expectations for ourselves.Sometimes we don't quite meet the expectation and pressure we put on ourselves.(This is the opposite of the expectation 75 Hard puts on us with the starting over if you mess up. Most things don't require that, isn't that great?!?!?!?!)Really do give yourself grace. Taking a breath and a break and even a little nap can be all you need to get that motivation back.The important thing is fulfilling obligations, keeping integrity, and using the momentum you have to keep yourself going in the most efficient way possible.I went hunting for a quote that I love that talks about how most people give up right when the success they've been working toward is literally right around the corner and they don't even know it.I found 3 and couldn't choose, they're all short and hopefully you love quotes as much as I do.1. It's always too soon to quit. By Raymond Edman. Always is a strong word, but the sentiment is amazing.2. 97% of people who quit too soon are employed by the 3% who never gave up. This one is author unknown, and also pretty fierce, but so motivating.3. It's a slow process, but quitting won't speed it up. This one is also author unknown.Your hot tip for this episode is to choose one of these strategies when you're feelinDo you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

Whatever industry you're in, our goal here is to not only survive, but thrive, during these difficult times, and I'm here to help.My husband Joe and I have been entrepreneurs for a really long time and have seen all kinds of economy types, and happen to be really good at adapting and thriving, and truly setting up our businesses to be recession proof.Let's break down a few ways you can make it happen.1. Create obvious add ons, and talk about them. Examples: game, snow cone machine, personalized card box, late night snack, get creative.With our party rental business, we had fleets of trucks running all over the place, 24/7. The first time fuel costs really skyrocketed, back in I think it was 2008ish, we realized quickly that we needed to adapt.These add-ons were things our clients wanted anyway, and were likely going to have to go pick up and be inconvenienced with.Because we offered them, they showed up on our truck with their other party rentals, and those add-ons paid for our fuel for not only that party, but each one was enough to cover that truck's fuel for the whole day.80% of our clients chose to add something on, so that created a profit margin on top of covering the fuel, when that truck had several deliveries for the day, and they always did.Total win win for us and the client.I promise you there's something in your business that can be added on too.At the venue, we would add on things like a personalized gift box, or a late night snack. When you start thinking of things you can add-on and get your already creative juices flowing, you'll be surprised at what you can think up.Speaking of saving the client the trip to go get whatever we were able to bring them that they needed when we were already coming anyway…2. Shave costs off of the back end. Have delivered instead of driving - saves both gas and time - and time is money. Consolidate trips where you can. Have virtual meetings to save both you and your clients that golden gas money. What services are you providing at no cost to your client but at a cost to you, that don't really matter?All of these things allow you bigger chunks of time to be the CEO of your business and do other things that also generate more revenue, like implementing add-ons for example. When you make a conscious effort to save time and be more efficient, it makes up for elevated fuel costs and other inflations very very quickly.You're the one unaffected by words like recession even if you just do this one thing, and I'm giving you three here today!3. Keep a recession proof mindset. Stay off of the debbie downer news cycle. The news always creates a little anxiety in me that I just don't need, and definitely can create overwhelm. Stay focused on your goals. Keep your eye on the prize. Focus on serving your clients well and… spoiler alert… everything is going to be fine!Hot tip: Investing in a coaching program where you can get simple marketing steps that will keep your calendar filled without needing to spend money on ads or expensive online directory sites. Of course I'm partial to my membership, Let's Book Clients, the mastermind. Speaking for our membership specifically, it's very low cost and saves you a ton of money in practical strategies, plus increases your revenue by helping you add marketing into your business that anyone can do, even if, and especially if, you're a more introverted bDo you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

Repetition - Good or bad for your biz?When you're posting, or even scheduling, on social media or in your email marketing, do you sometimes hold back on how often you post because you don't want to seem like “too much” for your audience?The first thing to remember when this feeling creeps in, and it does for all of us, is that between algorithms and people just being generally busy, only a tiny percentage of our audience actually sees our posts… unless they interact with us a lot, or even add us to our favorite, or subscribe to our podcast (hint, hint!), and then they see it more.Those are seeing our content more because the algorithm is doing its job of showing users what they've shown that they enjoy.AND/OR the amazing humans in your audience have added you to their favorites or subscribed to you, and in that case they've said that they want more of you, so no worries there for sure!I always listen to music on Alexa when I'm getting ready. I listen to Amazon Music just because apparently it's the most convenient for DJ Alexa to play.I don't subscribe to Amazon Music Unlimited, I have Spotify and Apple Music, and I mostly listen to business trainings that I'm a member of or podcasts anyway, so I just don't need it.Alexa doesn't care.Probably 3 out of every 4 times I have her play something, she offers me a subscription to Amazon Music Unlimited.I *almost* always decline, but she has gotten me to subscribe a couple of times.You know what most of it is? Repetition.Every once in a while I'm like “okay fine!”. LolI stay for a few months then realize I don't need it and stop. Then she offers it again and we repeat the dance.It's what got me thinking about this topic.I hear from a lot of our members that they're hesitant to post too often on socials, and I'm here to tell you, you really can't.The more you post (and we talk about what to post in the membership, it's more than we can talk about here on our bite sized episodes, so that's for another day), actually the more superfans you'll have.I mentioned that one of the reasons people don't see your content, in addition to algorithms, is that they really are just busy and focused on other things and social media just moves so so fast.One of the things you can do when you're looking for something to post, is to repurpose something you've posted before.Something that has performed well and is at least 3 months old.That creates anxiety right from when I mention it, right?You're thinking that someone will remember when you posted it before.Let me ask you a question… have you ever forgotten a password when logging into a site? Any site?And these are things we type in over and over and over, and even though it feels like we have to have 100 variations of them, when I look at mine, there are really only maybe 5 or 6 that it could possibly be, and I still have to hit that dreaded “forgot password” and go through that whole process again.If I can forget that, and I'm not the only one who does FOR SURE, then I sure am not going to remember something you posted on your social media 3+ months ago that I may or may not have even seen the first time.See how that works?Here's your tip. Just post. Just send the email. Maybe even bump up the frequency a little if this is the reason you've been hesitant.Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

It's the last day of June at time of this podcast episode publication, which means we're halfway through the year.It's time for a quick check in on your goals.There are 3 types of goals that every entrepreneur should have.1. Goals that are easily achievable - that make you feel like you've accomplished something, and you have!2. Goals that you can probably achieve, but they push you to be even better.3. Goals that you know you won't achieve. Because if your goals don't scare you a little, they're not big enough!Hot tip: Go back and re-evaluate those goals you set in January. I bet you've achieved more than you think! You may have pivoted around some of them too and maybe you need to set some new ones. Nothing magical happens when the calendar turns over a year. Goals can be yearly, monthly, weekly, and even daily.Thank you for being here where we learn, grow, and connect together!Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!

One of the very most common struggles I hear is marketing. Like literally people use that word, as in, “My biggest struggle is marketing.”Of course marketing is a lot lot lot of different elements, strategies, methods, systems… it's actually what we do in our mastermind membership.I teach simple marketing steps so you can fill your calendar with the right clients. Between me teaching, and us helping each other with everyone's zone of genius through member spotlights, we have all kinds of strategy sessions that really break it down, including, networking, SEO, reviews, preferred vendor lists, your online presence, referrals, affiliates, systems, mindset, pricing, branding, and time management, just to name a few.One super simple element that you can go right into implementing today, may surprise you when I say it.Tell me, is it marketing?This element is giving compliments.Yep, I said it's super simple, and it is, it's just something easily forgotten, or maybe even not done well.Tune in to see how powerful this is.Is this marketing? To me that's a no brainer, you can make that call for yourself and your business, but I would say yes all day long.So much of our every day interactions are actually marketing if we stay mindful and aware of it.Hot tip/action item: give a compliment. Just do it. Definitely do it with your future, current, and past clients, but also make it a habit it your every day life and see how things change for the better. For you, of course, but also for those you interact with, and compliment.Drop me an email at friends@letsbookclients.com and let me know how it goes!Do you wish you could fill your calendar faster and easier?It's always easy to do on your own, so I've created a free challenge for you, where we'll walk through it together.The challenge starts on September 21, when you sign up right now you'll get an action item that will have you starting with the right foundation!Just go to www.letsbookclients.com/referralschallenge to sign up today!