Podcasts about bro marketing

Once upon a time, I hosted a masterclass that had what I thought was a terrible conversion rate — until it wasn't. Not a single person bought on the call. But in the days that followed? EVERY person who attended wound up buying.In this episode, I'm breaking down the four-part framework I've used (and taught behind-the-scenes) to drive wildly high conversion rates — ethically, educationally, and without a bait-and-switch in sight. If you've ever felt allergic to bro marketing, or you want to sell on a masterclass but don't want it to feel manipulative or predatory… this one's for you.What's Inside This Episode:What I was taught that made my educator brain absolutely cringe and how most webinar frameworks get it completely backwardsMy secret weapon for not only teaching, but converting sales — using learning design to teach people to buy betterThe reason I refuse to teach anything I wouldn't use in my actual programThe one thing I HAVE changed about masterclasses to evolve with what works todayWhy I only attract people who already believe they're capableMy signature take on “consent-based selling” — and how I bake it in to every sales presentationHow you can steal this approach and build your own cash-converting masterclass

Welcome to the Grow Your Biz without Social virtual event (April 14-18). Once talks are released, they will be available through April 20 on the podcast. New talks released each day throughout the event! Need to register still or want to share with a friend? (lots of goodies included in the event!)

facts 1.) women are DONE with the bro marketing tactics - DONE 2.) women are beyond burned out by the over promising and underdelivering of what they purchase in courses, coaches and programs. 3.) scaling with intimacy and human connection is the new normal Thankfully that is not how my team and I market, sell or deliver.  Tune in to hear what is working instead in one of our top launches. Also we saw the trend that Human Design as the missing piece in your marketing & sales is getting a resounding HELL YES when we share how it works Grab your personalized Human Design Profit Map here Email team@julieciardi.com if you wanto learn more about the Human Design Business Accelerator™.  

So, fun fact: If you've ever thought, “Ugh, funnels feel so bro-markety and sleazy,” you're not alone. But here's the thing – you already have a funnel, whether you call it that or not. The real question is… is it actually working for you?In this episode, I'm diving deep into what's working in funnels right now (because let's be real—so much of what used to work just… doesn't anymore). I'm breaking down the three classic funnels that once ran the online business world, why they're struggling today, and the one strategy I swear by that blends the best of evergreen, live launching, and low-ticket sales without the pushy sales tactics.If you want a funnel that feels aligned, converts better, and doesn't make your audience roll their eyes, you're in the right place. What's Inside This Episode:The three funnels that dominated online marketing—and why they aren't cutting it anymoreWhat “bro marketers” got so wrong about funnels and how to build one that feels high-integrity instead of high-pressureThe sneaky reason evergreen webinars aren't converting like they used toWhy live launches aren't *dead* exactly... but they do need a serious refreshThe big problem (and bigger future problem) with self-liquidating offers (SLOs) that is rarely talked aboutHow to structure a funnel that nurtures your audience instead of shoving them into a saleThe Invisible Sales Triggers that sell for you without gross persuasion tacticsResources mentioned in this episode: Learn more about The Evergreen Expert: where I'll show you how to build a high converting Value Add Funnel for your high ticket offerConnect with Adriane: Adriane's Instagram Visionaries' Instagram Adriane's LinkedIn Visit the Visionaries website ⭐️ Love this episode? We'd GREATLY appreciate a 5-star review! ⭐️

Ready for the great shift? 2025 isn't just another year – it's a total vibe shift for business and life. A once in a shift! Join me with astrology powerhouse Sheri Moise and intuitive business strategist Jen Fieldman as we decode the massive energetic changes coming your way.In this episode, we spill the celestial tea on:Why Pluto in Aquarius means saying bye-bye to old power structuresHow North Node in Pisces is killing bro marketing (finally!)The rise of trust-first, intuition-led business modelsWhat multiple planetary shifts mean for your marketing strategyPractical ways to navigate 2025's transformative energyHow these cosmic changes affect both the collective AND your personal chartWhether you're astrology-obsessed, or just cosmic-sun sign is your wifi password, or you're just "can't hurt if I know this", we're surfing 2025's waves with grace, authenticity, and zero BS. My Gemini Sun and Rising is ready for some fun! We take you from the big picture collective shifts down to how these energies play out in individual birth charts.Time Stamps03:52] Pluto in Aquarius: The Big Shift[13:36] North Node in Pisces: Marketing Revolution[28:49] Navigating Multiple Planetary Shifts[39:35] The Future of Business & Community[45:28] Money & Resources in 2025[51:08] From Collective to Personal[56:18] Final Insights & Finding Your PathJoin us on the Scenic Route.Featured GuestsSheri Moise – Intuitive Business AstrologerWebsiteYouTubeJen Fieldman – Human Design & Business StrategistWebsiteInstagram_____________________________________________________________________READY FOR YOUR SCENIC ROUTE?Visit jenniferwalter.me — your cozy corner of the internet where recovering perfectionists come to breathe, dream, and embrace a softer way of living – while creating real change in their communities. Keep the conversation going: Instagram TikTok Threads DAILY DOSE OF CHILLTap into your inner wisdom and let it guide you.Need a gentle nudge in the right direction? The Scenic Route Affirmation Card Deck Deck is your online permission slip to trust your inner compass. Grab yours and let's see what wisdom awaits you today:

What kind of marketing would work with your audience, one that uses psychological triggers and manipulates them to buy or one that resonates with who they are?In this episode, I'm talking about the need to break free from traditional Bro marketing and embrace a more authentic approach to sales through intuitive marketing. Shutting down prospects' thoughts using psychological triggers and manipulating them to buy is an old marketing strategy perfectly explained in Robert Cialdini's book "Influence." It worked for some time, mostly among men, yet it is not too effective these days, especially not with women; we are more intuitive, and our motivations to buy products are different from men's.Throughout this episode, you'll hear why you must abandon traditional marketing strategies and embrace a more intuitive approach to marketing. You'll also get practical steps to make your marketing strategies more intuitive, eliminate any Bro marketing remnants you might have in your sales process, and much more.Tune in to episode 154 of Unstoppable Female Entrepreneurs and get the tools to break free from traditional marketing and embrace a more intuitive approach to marketing.In This Episode, You Will Learn:What is Bro marketing and how it works (2:00)How intuitive marketing differentiates from traditional marketing (4:10)Practical steps to make your marketing more intuitive (7:30)Why the start of Quarter Four is the best time to dive into intuitive marketing (11:00)Let's Connect!WebsiteFacebookInstagramYouTube5 Keys To Breaking the $10K Code Free TrainingWellness Entrepreneur MastermindIntuitive Marketing Membership Hosted on Acast. See acast.com/privacy for more information.

Imagine this: You're trying to sell your amazing service or course, but something feels off. You're pushing, using all the tactics you've seen other successful online businesses use, but deep down, you're uncomfortable. It feels manipulative, and you're worried it might be turning off your audience. Sound familiar?Well, you're not alone. In today's episode, we're diving into the world of bro marketing—a set of tactics that might get you quick sales but could cost you trust and long-term relationships with your audience.I break down what bro marketing actually is, the four common tactics you need to avoid, and how to replace them with ethical sales strategies that will help you build a sustainable, values-driven business. Trust me, you don't have to resort to sleazy sales tactics to be successful—you can sell with integrity and still make bank!In this episode, I walk you through:[03:45] – What bro marketing really is and why it's so common in the online space.[08:15] – The sneaky tactic of false urgency and why it damages customer trust in the long run.[12:30] – How shame-provoking language manipulates people's insecurities to force a sale (and why you should never use it).[17:05] – The false authority trap: why exaggerating your expertise or credentials is harmful to your business.[22:15] – Marking up payment plans: how this unfair tactic exploits customers needing flexibility—and what you can do instead.[28:40] – How you can shift from bro marketing to ethical sales today and start building trust with your audience.By the end of this episode, you'll understand the difference between bro marketing and ethical sales, and more importantly, how to make the shift in your own business so you can build long-term, sustainable success without compromising your values.***************************** Ready to learn how to market your business ethically and still make money? Join my Online Marketing Kickstarter Bootcamp, where I'll teach you how to sell with integrity and build a sustainable, trust-based business. It's completely free, and we're going to dive deep into creating offers, sales strategies, and systems that work for you, not against you. Head over to janditchfield.co/bootcamp to sign up today! Rate, Review, & Follow on Apple Podcasts“I'm loving what Jan brings to the table with No BS Business School,”

As a child of immigrants who was taught to work hard and value money over everything else, I've spent a lifetime unlearning the narratives that lead me to live by other people's definition of success, and measuring my worth through external measures. From burnout to my healing journey with my mom, I have shared very openly my relationship to re-defining my relationship with money, success, self worth, and how I believe our marketing should be a reflection of our core values. Recently, I attended an event that was very bro marketing which not only lacked any diversity at all, but prioritized MORE IS ALWAYS BETTER and this made me want to record an episode on my reflections on this. Although we live in a world where sometimes the loudest voices get heard or valued, may this episode be an invitation to give yourself permission to define success on your own terms.Here's What We Cover In the Episode and More:Reflection on a $5000 business event experience Diversity issues and lack of representation at the event Focus of the event on selling businesses, not just growthHigh-pressure sales tactics and lack of transparencyPersonal misalignment with extreme capitalist business strategies Value in a more nuanced definition of success Importance of balancing revenue growth with personal well-being and impact Emphasis on bringing humanity back into marketing Encouragement to reflect on personal business goals and valuesAttending a high-cost business event full of aggressive upselling and lacking diversity was a wake up call— authenticity and integrity in business far outweigh any superficial revenue growth. The event's narrow focus on preparing businesses for sale, while sidelining valuable voices, only solidified my belief that success isn't about relentless hustle but about genuine connections and meaningful progress. Let's ditch the cookie-cutter capitalist paradigm and embrace a more nuanced, human-centered approach to business growth. Product Businesses! Download my free HOW TO GET INTO A GIFT GUIDE/PRODUCT ROUND UP roadmap for free HERE to get more sales and traffic to your site this season.If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass, where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachoupr.com/masterclass.  Watch the #1 PR Secrets Masterclass to get you featured for free in 30 daysJoin the Small Biz PR Facebook Group to get the best PR TipsDownload the 10 ways to get free PR for your small businessDM the word “PITCH” to us on Instagram to get a pitching freebie https://www.instagram.com/gloriachoupr Connect with Gloria Chou on LinkedIn- https://www.linkedin.com/in/gloriaychou Join Gloria Chou's PR Community- https://www.facebook.com/groups

Does the thought of pushy sales tactics make your skin crawl? Same here. I've always believed there's a better way to connect with people – one that feels genuine and true to who we are.And have you ever felt overwhelmed by the constant pressure to post on every social media platform? I know I have!In this episode of Your Legacy Brand Podcast, I talk about how to embrace pull marketing and why it's the key to building a sustainable and fulfilling business. If you're tired of the noise and looking for a more authentic way to grow, this is for you.When I started my business, I was told I had to be everywhere, all the time. But deep down, it didn't sit right with me. It was exhausting, and honestly, I left corporate to escape burnout, not run headfirst into it!That's when I discovered a new way – a way that aligned with my values and didn't compromise my integrity. Instead of pushing my message onto others, I learned how to attract the right people with pull marketing.Take it from me, I do NOT have a massive social media presence (I am not a big fan of social media), and am not considered an “influencer” (nor do I want to be)…But because of this method, in just a few years, I built a multi-six-figure business. I have been featured in Forbes multiple times and been asked to contribute to Entrepreneur Magazine, all because I positioned myself as a thought leader, put a powerful Brand OS in place and used pull marketing.I don't share this to impress you, simply to prove that this WORKS!No more pushy sales tactics or outdated bro marketing strategies that feel sleazy. It's all about creating authentic connections and allowing people to come to you when they're ready.Tune in and discover how to create a brand that draws people in – no chasing required and no dependence on social media!I'd love to hear your thoughts on this. Let's continue this journey together, creating businesses that thrive and legacies that last!Links Mentioned on This EpisodeSign up for the upcoming workshop series! Use the code LEGACY to join for just $7 for being a valued subscriber!Rate, Review, and Follow on Your Favorite Platform!If you loved this episode, leave us a review.And always make sure you're following the podcast so you never miss an episode. Follow now!

Select Series: In this special Select episode, we'll delve into "Start a Rebellion with Your One of a Kind Message" with Michelle Mazur. Originally aired as Episode 67 of Guts, Grit & Great Business® on June 1, 2021, it's a conversation that remains as relevant and insightful as ever. Whether you're tuning in for the first time or revisiting it as a longtime listener, we're thrilled to have you with us. With Michelle Mazur, CEO of Communication Rebel, Brand Message Coach, host of the Rebel Uprising Podcast, and author of "3-Word Rebellion: Create a One-of-a-Kind Message that Grows your Business into a Movement." Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Join us for this conversation where we talk about how MIchelle's interest and expertise around language and messaging developed, facing your fears, and what it really takes to reach "the pinnacle" in our work and develop mastery of a topic. Michelle also shares about how her work developed first as a side-hustle, how she told her boss she was quitting, and we dive into the topic of influence. Michelle is outspoken about "bro-marketing" and shares why certain strategies work, how not everyone recognizes the formulaic approaches often being pushed in the marketplace that rely on scarcity, authority, reciprocity, social proof, etc. and how to create conversations that make people think and give them agency to make decisions that are right for them. If you are looking to create more influence through your work, but do it in a way that aligns with your values and draws in the right clients, you don't want to miss this episode! Find out more at www.legalwebsitewarrior.com/podcast/michelle-mazur

(Captain Endotype™) In this episode, Olyvia Norton and I discuss the benefits of using the Endotype™ Branding model in our coaching and consulting work. We share their personal experiences with the tool and how it has helped us understand our clients better. We also emphasize the importance of being both skilled in our respective fields and knowledgeable in business management when running a successful business. Tune in to learn more about the advantages of utilizing the Endotype™ Branding model in various professional contexts.   Connect with Olyvia at http://www.areallybiglife.com/  Facebook   Visit Laura at her Facebook Page. Learn more about the Endotype Formula™  TAKE THE Endotype™ QUIZ

This is for those who struggle to sell in business because they don't like all the “hustle” and “pressure selling” that we have been told we have to do to make money…  Intuitive Selling IN - Because Bro-Marketing and Yucky Sales OUT!  This episode of The Essential Shift Podcast will give you a deeper understanding of what constitutes "bro marketing" and "yucky" sales techniques.  Then, you'll discover the empowering principles of intuitive selling – an approach rooted in empathy, active listening, and authentic value creation.  If you LOVED the episode, make sure you share this on your Instagram stories and tag me @essential.shift.  ✨ Want to learn how to sell in a way that aligns to you? JOIN THE INTUITIVE SELLING PROGRAM✨ KEY EPISODE TAKEAWAYS  What is "bro marketing" and "yucky" sales tactics? The hidden costs of aggressive sales cultures The most sustainable way of selling  How you can sell more intuitively  SHOW RESOURCES  Learn more about how you can be more of an intuitive seller in your business - HERE FOLLOW me on INSTAGRAM - HERE LEARN more about the moon and the energy, download my FREE Moon Calendar - HERE Find out more about how to WORK WITH ME - HERE If you like this episode, don't forget to share it to your Instagram stories and tag me @essential.shift.   Bless it be.  With love, Laetitia! 

When it comes to the transference of knowledge to the learners in your programs and events, being a good facilitator is just as important (if not more so!) as being an expert in your field. The trick is, many experts feel like they're doing a great job at facilitation when, in fact, they're….not.Today we're reviewing the mistakes you don't even know you're making when you're ‘unconsciously competent' at your craft. Engagement is such an important part of whether or not your learners are achieving the outcomes you've promised them - a HUGE factor in their decision to stick with you for the long-game. Listen in as Steve Corney walks us through an elevated learner engagement strategy designed to increase participation in events like you've never seen before –  the holy grail that every course designer is after. Quick overview of what we cover:What to do when you ask for audience participation/engagement and it's a no-goWhy it's short-sighted to assume that authority and thought leadership and unique perspective outweigh facilitator ability How to decide when to deliver content statically vs dynamicallyWhy how you make your future learners feel in the beginning MATTERS a ton (your knowledge alone won't cut it if you're trying to sell something)How to use learner feedback to know whether you're nailing the balance of expertise vs. facilitationThe best vehicle to deliver info to prevent zoom fatigue How to use ‘signposting' in your event to deliver a pitch with integrityWhat you can fall back on when your facilitator magic runs outThe number one sign that gives away peak engagementThe most strategic balance between teaching and engaging CHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...Episode 74, Delivering Outcomes With Mad Respect...Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney 

Ever wondered how to make your marketing more effective or what words to avoid when crafting a compelling sales page headline?  Well, today we have an episode that...at least intended  to cover these marketing principles exclusively.Instead - we get into something even more valuable.Listen in as Adriane sets out to walk Steve through some of her suggestions for his latest sales page. Their convo quickly jumps straight down a rabbit hole filled with so many numbers and equations and metrics that it ultimately leads them to a bigger revelation about Steve's overall sales funnel design.These are the type of "pick the expert's brain" moments that we live for, and we can't wait to hear about how you can apply the same disruptive-yet-infallible thinking to your own sales and marketing strategy!Quick overview of what we cover: The do's and don'ts of an effective Sales Page set upHow to keep your headlines about your learner (and less about you)Adriane's unique spin on niching Why including a menu on your sales page is not the best moveHow to zero in on your most effective funnel, if you have more than oneHow to “borrow” a renewable lead source rather than pay for one via adsHow to choose between a paid product vs low ticket offer vs a freebie offer when all roads lead to a higher ticket programWhy Steve was SO stoked to have Adriane rain hard on his current sales funnel parade The simple-yet-brilliant equations Adriane uses to reverse engineer lead source choiceCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs...Episode 74, Delivering Outcomes With Mad Respect...Make More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney 

 In todays' episode, the teacher becomes the student! Listen along as Adriane willingly takes the hot seat by turning the tables and inviting Steve - a  curriculum-design expert - to review her latest 12-month program, Sustainable Growth Lab.  Steve walks Adriane through his method for curriculum mapping and creates a spreadsheet in real time that assesses her most robust course to date. In short - it's course-building GOLD.Quick overview of what we cover: The 5 columns that belong on a curriculum mapping spreadsheetThe tools that can tell you if your content is truly engaging your learners (or not!)How to weave macro and micro outcomes into your course mappingThe best ways to get your learners to demonstrate knowledge gainedWhy it's important to go beyond what you want your learner to know and do, to what you want them to feel at the conclusion of your courseWhy "free-range chicken" learners are the least engagedSteve's persuasive argument for locking down contentWhy your price point should not dictate the amount of support you give your learnersHow to hold your learners accountable with kindnessThe secret weapon Adriane employed in her last program that blew Steve away with its clevernessCHECK OUT STEVE + ADRIANE'S PROJECT: Click here to get on the waitlist for our program launchFollow us: @servicedrivenscalingLISTEN TO MORE EPISODES WITH STEVE:Episode 45, How Bro Marketers Have Destroyed Digital Learning Episode 55, Marketing With Integrity in a Post-Bropocalypse World Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel, Part 1Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel, Part 2 Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessEpisode 70, The Secret Weapons of Generating More Leads and Converting More Sales Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentEpisode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceMake More Money + Sales with your Established Course or Coaching: Episode 76, part 1;  Episode 78, part 2; Episode 80, part 3RESOURCES: Click here to join Adriane's $7 Marketing Strategy MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call with Soulpreneur to grow your businessCONNECT W/ STEVE: Instagram: @steve_corneyLinkedIn: @thisisstevecorney 

I get it, as a multidimensional entrepreneur who alwayssss has creative ideas flowing it can be tempting to jump on the "anti bro marketing" bus.  Yet, is that what actually serves your long term vision? Join me in this podcast episode to find out! If you are interesting in joining us in BRANDED by Design 101 you can learn more here: https://www.ashleybrianaeve.com/branded-by-design-101

There's a whole lot of d*ck-swinging in the online space.If you're like me, you moved your expertise online in-part to the realities of life in 2020 and quickly began taking every course you could buy on a payment plan. Being educated women, we knew that we needed to learn from those who held the "expert" titles online, so we did. And, those tactics worked for a while...until they didn't.That left many of us feeling like failures, or that we didn't have what it took to be an entrepreneur. I'm coming in hard with the 411 on this episode to talk about the elephant in the online room - bro marketing, or bra marketing as I like to call it when we see women practicing these same outdated techniques. So, in this episode of the podcast we're going to explore how authenticity, value, and building genuine connections are the real currency in today's marketing and sales landscape. And why industry experts like you need to learn to sell differently in order to grow you profits and your legacy. Tune in, because by the end of this episode, you'll not only be armed with insights to debunk the bro marketing tactics, but you'll also be empowered to take your marketing strategy to a whole new level of sophistication.

We're back for part two of our event funnel review episode, where we reviewed a less-than-stellar challenge. In this second part, we go deeper into aspects of a challenge or live sales event that work really well in terms of your community, user experience, curriculum, and the pitch itself.Where Part 1 dug into the shady tactics of she-who-shall-not-be-named-and-shamed, Part 2 is more information-driven. We'll discuss the inherent challenges behind challenges, dig deep into strategies that work, and those that may cause your participants overload. Spoiler alert: the key is respecting their time, and creating a space where they can fall in love with what you offer. Quick overview of what we cover:What the Golden Rule is and how to use it along with a vibe check to create a great event experienceWhich aspects of your community and can be used as strategic elements to create engagement and keep people around for the saleWhat to do if you don't want to talk people's soul off during your event while also providing a solid transformationHow a learning designer approaches building event curriculum vs someone who might be more grounded in marketingHow to prioritize your audience's needs and why you want to start by respecting their time and respecting where they're atUnderstanding why less really CAN be more to avoid cognitive overload in a learning experienceWhether or not you should pitch more than one thing, and how to (and not to) navigate it should you choose toHow to take a more respectful approach to presenting your offer and transitioning from RESOURCES: Click here to join Adriane's Scalable Foundations MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call to work with Soulpreneur to grow your businessLISTEN TO MORE EPISODES WITH STEVE:Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel with Steve Corney Part 1Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessClick here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentClick here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceLET'S CONNECT: Follow Soulpreneur: @soulpreneur_coFollow Sustainable Scaling: @sustainablescaling Follow Adriane @adrianegaleaVisit the website:

We're pulling back the curtain on the coaching industry, shedding light on the gross, if not unethical, side of live sales events. Steve Corney is back to dissect a live event funnel run we both went through. This episode is the first of two where we'll walk you through everything, from the registration process to the closing pitch, highlighting how deceptive tactics are ineffective and can leave customers feeling disrespected. We won't just walk through how abysmal this particularly funnel is (because, spoiler alert: IT IS), but also sharing our thoughts on the better, more effective, more *gasp* RESPECTFUL approach, replacing the tricks and traps with ethical sales strategies and impactful learner experiences. Quick overview of what we cover:Why we were left with a bad taste in our mouths after conducting an undercover operation to review the registration, pre-event, community, training, and sales process of a digital challenge (and how you can do it better)How a more sophisticated buyer requires a more more sophisticated sales process in order for it to be effectiveOne of the most disrespectful things you can do to your audience if they buy into a low-cost eventWhy lifestyles-of-the-rich-and-famous, shock-and-awe style marketing and sales tactics count on your never looking closely at what's insideWhere we land on the debate of "to value stack or not to value stack?"... and the potential legal issues if you use themThe pros and cons of using Facebook for an event vs non-social platforms Why it's important to keep participants engaged before your event and how to do it effectivelyRESOURCES: Click here to join the Solopreneur to Scaling CEO no cost 3-day training for service business owners making $50-250k/year USDClick here to join Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLISTEN TO MORE EPISODES WITH STEVE:Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessClick here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentClick here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceCONNECT WITH STEVE: Follow Steve: @steve_corneyConnect on LinkedIn: @thisisstevecorney

Show notes (approximately 300+ words): Do you want to establish a reputable coaching business without resorting to shady bro marketing tactics? In this article, I'll share the key to building trust and a strong reputation in your coaching business. You'll learn how to connect with potential clients authentically and create a positive reputation through ethical marketing practices. By implementing these strategies, you'll be able to establish a thriving coaching business without sacrificing your integrity. Say goodbye to bro marketing and hello to a reputable coaching business that attracts loyal clients who value your expertise and authenticity.Here's a closer look at what I discuss in this episode:Discover the importance of steering clear of bro-marketing tactics to create a genuinely sustainable coaching business.Learn why honesty and transparency are vital for building trust in your marketing efforts.Understand the power of knowing your ideal client and program for creating a solid reputation in the coaching industry.Explore how considering your audience as your best friend leads to more effective communication and improved results.Master the art of achieving success in coaching without relying on manipulation or unethical techniques.Resources: Apply to work with us! Free Ads Mini-Course Free Live Launch Ads Return CalculatorInstagramWebsite

If you've been taught to sell in a certain way (cough cough, ‘Bro Marketing') – no shame – but I'm here to tell you there's a better way. (Like, so, SO much better).This episode covers the icky soup of deceptive selling practices known as Bro Marketing, plus a pinch of Woo Marketing, that's been wafting through the online biz space. (A WooBro Biske, if you will.)Here's the thing – manipulation is out and integrity is in. Steve Corney joins me for a second *super*spicy chat about how we must change our (sometimes unconscious but always unconscionable) sales and marketing approach now that we are living in a ‘Know – Like – Distrust' state. Quick overview of what we cover:Why you need to understand deceptive sales practices, even if you think they don't apply to youThe exact point where you turn into a ‘piece of sh*t marketer'How Woo Marketers are able to convince you that both the source of, and the solution to your problems is YOU (and why you pay them for this nonsense)How to tell if you if your {insert BS Title Here} Coach is gaslighting youHow you doing the right thing actually sets you up to ‘get woo'd'What kind of marketing leads to this client response: “Huh… There isn't a catch. Amazing. This is cool. I'M IN.”How to build enthusiastic consent into your sales approachThe Better Way to make someone feel safe when purchasing from youRESOURCES: Click here to join Adriane's Scalable Foundations MembershipClick here to join Adriane's Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyBook a call to work with Soulpreneur to grow your businessLISTEN TO MORE EPISODES WITH STEVE:Click here for Episode 45, How Bro Marketers Have Destroyed Digital Learning Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel Part 1Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessClick here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentClick here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceCONNECT WITH STEVE: Follow Steve: @steve_corneyConnect on LinkedIn: @thisissteveco

Are you tired of making yourself small for the sake of others? Do you struggle to show parts of your identity due to fear of being judged? In this episode, Pam Covarrubias and I will help you rewrite your narrative to create a sense of belonging and change your internal monologue to maintain authenticity.   We will discuss how to balance masculine and feminine energy to enhance your authenticity. If you're ready to learn something new and lean into your authentic self, this is the episode for you!   In this episode, you'll learn about:   How and where masculine and feminine energy shows up in your business  How authenticity helps you filter out your identity  How to navigate endless possibilities using duality Nurturing your nervous system by leading with curiosity    Here's a peek inside the episode:   [02:27] Rewriting the narrative we tell ourselves    [11:04] Balancing your masculine and feminine energy   [11:54] How Pam uses The Seven Principles of Persuasion   [13:31] The correlation between energy and marketing tactics   [15:04] Using persuasion principles in a positive way   [17:29] The value of providing context   [20:39] Filtering your identity through what is acceptable to the others   [26:33] Creating a sense of belonging through words   [33:30] Navigating the duality of possibilities      Connect with me!     Download our energy recalibration guide so you can rewrite your narrative and reclaim your identity.   Download The Flourish Marketing Recalibration Guide: www.flourishmarketing.co/recalibrate   FM Website: www.flourishmarketing.co  Schedule a Discovery Call: www.flourishmarketing.co/disco        Guest's Bio: Pam Covarrubias is an Embodied Business Coach, her work heavily leans on decolonizing and liberation principles. Pam supports clients to embrace rest and invite wealth and freedom into their businesses through trauma-informed practices. As someone who has been told she's prettier when she's quiet, Pam is dedicated to using her voice to help liberate other business owners through somatic tools like EFT/Tapping and coaching principles that support the nervous system so they can step into their power as they build and grow their businesses without shame and guilt. Throughout her work, Pam's goal is to remove the damages of Calladita Culture™️ a principle instilled in first-generation women and femmes in the United States, telling them to be quiet and submissive. Pam teaches entrepreneurs to decolonize their business practices so they can amplify their voice, tap into their intuition, and flow with the natural rhythms of our bodies and businesses.   Where to find more about Pam Covarrubias: Pam's  Website: https://www.spreadideasmovepeople.com/ Pam on Social Media: @cobiux @cafeconpampodcast @powersistersmethod         

Are you an ACTION-TAKER?! Because, today – for ONE DAY ONLY – we've got an…episode where we're breaking down toxic Bro Marketing into all its snake-oily parts. A Legend in His Own Lunch Box, Aussie-based Steve Corney, shows us exactly why value-based business practices (with no icky manipulative marketing allowed) are needed now, more than ever.But what's more, he dares us to go a step further to seek out joy in the relationships we build, rather than transactions.I promise you've never heard anything like this – there's spicy, and then there's Australian spicy! Quick overview of what we cover:Why Steve never aspired to be a CEO, and how he ended up there anyways Why he derives (maybe too much?) pleasure from throwing wrenches into the twisted psychological sales techniques of Bro MarketersHow there's no such thing as giving away too much knowledgeHow he nurses his clients back to marketing health after they've been through the Bro Marketing wringerHow automation actually enhances the human connection element in your biz (when used strategically)Who Steve calls “Time-Sucking Vortexes, Oxygen Thieves, Charlatans, Cereal Box Coaches…” and how to handle themWhat parts of the Life Coaching Business World he calls BS onThe three elements you need to focus on to win at your next digital experience eventWhat the heck is up with every offer ending in “7”RESOURCES: Click here to join Adriane's Scalable Foundations MembershipClick here to get on the waitlist for Sustainable Growth LabClick here to work with Adriane and the Soulpreneur AgencyLISTEN TO MORE EPISODES WITH STEVE:Click here for Episode 55, Marketing With Integrity in a Post-Bropocalypse World Click here for Episode 63, The 5 Elements of a Successful Digital Sales Event Funnel Part 1Click here for Episode 64, The 5 Elements of a Successful Digital Sales Event Funnel Part 2 Click here for Episode 67, The Critical Metrics Most Coaches and Course Creators Aren't Tracking for Long-Term SuccessClick here for Episode 70, The Secret Weapons of Generating More Leads and Converting More Sales Click here for Episode 73, Trust Isn't Enough to Sell Courses or Group Coaching Programs: Extending Your Lifetime Customer Value Via Respect and ConsentClick here for Episode 74, Delivering Outcomes With Mad Respect - How To Improve Your Curriculum and Course Design and Your Learner's ExperienceCONNECT WITH STEVE: Follow Steve: @steve_corneyConnect on LinkedIn: @thisisstevecorneySteve Corney is a self proclaimed legend in his own lunchbox who exists to help people communicate their value to their world by helping them harness the power and mythical wonder of digital experience. Steve runs Digital Experience Agency, Learn Awesome, and helps service business owners crush digital ed and events. 

So much of business is accepted as the norm simply because it's always been that way. Regardless of the harm these norms cause. What happens when we reject bro-marketing and choose another path? I'm proof that we can grow our businesses from a place of ethical marketing instead of mystery and manipulation. We have so many options when it comes to marketing and how we grow our business. I was able to blow my goals out of the water by diversifying my strategies and trying new things.This one lesson has led to the highest ROI in my business. So when you feel out of alignment, try new things and challenge the norm. I shared about this transformation as a CEO with Ellen Yin on her podcast, Cubicle to CEO. Topics we cover in this episode: How I pivoted from a government career to CEOWhat I've learned from slowing downHow I'm rejecting bro-marketing and harmful business norms If you want to land your first feature for free while staying true to yourself, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.RESOURCES MENTIONED:Join Gloria Chou's PR Community: Small Biz Pros: By Gloria ChouKnow more about Ellen Yin and Cubicle to CEO: https://cubicletoceo.co ADDITIONAL RESOURCES:Watch the PR masterclassGet the PR Starter PackJoin the Small Biz PR Pros FB groupListen On Your Favorite Podcast PlatformFollow the PodcastFollow Along on Instagram Follow Along on FacebookFOLLOW & REVIEW ON APPLE PODCASTSAre you following my podcast? If you're not, I want to encourage you to do that today so you don't miss any future episodes!I would also appreciate it if you would leave me a review! Reviews help me make sure I am providing the content that you need! Plus, you will be entered to WIN a 1:1 pitch writing session with me where I will help you find your press-worthy angle! Click here to review, select “Ratings and Reviews” and “Write a Review”.I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!). Go to gloriachoupr.com/masterclass to watch for free!

Welcome to The Industry… my brand new interview series! Today I sit down with quiz funnel strategist, Debbie Does. We dive into:  What's hot and what's not in the industry  Why Bro Marketing needs to get in the bin  You need to give a shit about people  Holding your highest cash month is so much more than who you had to be You need to nurture and serve Listen to the 'Smart Goals Are Out' episode here Connect with Debbie on Instagram Sign up for Debbie's Newsletter here Take Debbie's 'What quiz should I create' Quiz here The Shift 1:1 session⁠ If you loved what you heard here, let's continue the conversation over on my ⁠Instagram⁠ Follow the OAWJ ⁠Instagram⁠ ⁠Join⁠ Expanders my FREE Facebook group where you will be encouraged to build million dollar momentum & biz results that defy logic!

In our latest podcast episode, we'll be discussing the ins and outs of bro marketing and how to avoid falling prey to its manipulative tactics when purchasing an online course. Bro marketing has become an all too common trend in the digital education space, where flashy sales pages, unachievable promises, and high-pressure sales tactics are often used to dupe people into buying courses that fail to deliver on their promises.We'll explore some of the most commonly used bro marketing tactics, such as scarcity, social proof, and false sense of urgency, and offer practical tips to help you identify and steer clear of these manipulative tactics. We'll also dive into some red flags to look out for when considering an online course and share key questions to ask before investing your time and money in any online course.Whether you're an aspiring entrepreneur, a freelancer or someone looking to improve their skills, this podcast will arm you with the tools you need to make informed purchasing decisions in the digital education space. Tune in to learn how to avoid the hype and choose courses that genuinely align with your goals and needs.Http://socialsoutherncreative.comFollow us @socialsoutherncreative on Instagram Facebook Pinterest TikTok Youtube

What gives you the marketing ICK? If you're tired of seeing gurus pose in front of ferraris and reliving the same formulaic webinar - complete with inflated value stacks and fear-induced FOMO - today's conversation will feel refreshing in more ways than one. We're joined by my friend Gloria Chou, an award-winning Small Business PR coach who has helped her community generate more than 1 BILLION free, organic views for their business through features in top tier media outlets. Gloria brings us a brutally honest analysis of her most recent program launch of PR Starter Pack, where she tested rejecting the most popular bro marketing tactics that have dominated the last decade. Her experiment resulted in not only a six figure launch, but half of her previous refund rate. She'll walk us through exactly what she ditched, why, and how that had a positive impact on her bottom line, mental sanity, and relationship with her students. Keep listening to usher in a new era of transparent, ethical marketing. View the transcript for this episode at: https://otter.ai/u/CWvf28Uw5uAU9MJgOi6oz0gbbG0?utm_source=copy_urlThank you to our sponsors:Watch The Road to RISE Documentary by Comcast RISE: https://bit.ly/RISEQ123new_CCEO_PodcastManage all your social media accounts + access in-depth social analytics you can't find anywhere else with Metricool! Sign up for your forever FREE account and try premium features free for 30 days when you visit metricool.com & use code ‘CEO'Whenever you think of gifting, think Ama & Akua! Get 10% off your first order of these curated gift boxes featuring products from BIPOC and LGBTQ+ creators when you use code 'CEO' at amaandakua.comConnect with Gloria:Get Gloria's PR Guide and register for her FREE masterclass: www.gloriachoupr.com/masterclasswww.gloriachoupr.comInstagram: DM Gloria the word 'PITCH' for a freebie! https://instagram.com/gloriachouprLinkedIn: https://www.linkedin.com/in/gloriaychouYoutube: https://www.youtube.com/@smallbusinessprTwitter: https://twitter.com/gloriachouprIf you enjoyed today's episode, please:Leave a positive review or rating at www.ratethispodcast.com/cubicletoceoSign up for our text notifications at ellenyin.com/superfan so you can be the first to know when a new case study has dropped!Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you.Follow for new episodes every Monday + Wednesday.

Who wants a sassy AF take on sales and marketing? Step right up! On today's episode of Your Sparkly Brand, we're discussing an unethical approach to sales and marketing, which every business owner should avoid - bro-marketing. Bro-marketing uses slimy and manipulative sales tactics to drive people to action. We're giving you healthy alternatives to marketing that drives sales. Key points in this episode… Meg's TikTok live directs a client to her. Lauren hires two project managers. Bro-marketing is a specific type of unethical sale and marketing tactic. People of all genders tap into bro-marketing to take advantage of people. Bro-marketing is highly manipulative. An unaligned offer can feel like bro-marketing to a consumer. Faux empathy. False scarcity. Anything that makes the reader feel bad. Get rich quick promises. High pressure tactics. Sexist undertones. Cringey metaphors. Did you enjoy this episode? If so, please leave us a 5-star rating! Ratings & reviews will help this podcast grow so we can make the world a little more Sparkly! LET'S CONNECT Is there a topic you'd like us to cover in an upcoming episode? Are you a business owner who wants to join us on the podcast to share your story? Send us an email at yoursparklybrand@gmail.com to get in touch. Find Lauren at laurentassiagency.com or on Instagram Connect with Megan at megangersch.com, on TikTok, and Instagram

Historically speaking, sales and marketing have suffered from negative stereotypes thanks to salespeople using unethical, questionable tactics. And even in today's modern world, you've probably heard of “Bro Marketing” which is considered the use of manipulative marketing tactics that put someone in a vulnerable state and pressure them into making a purchase decision. Well, for those who want to boost their sales and marketing results, and do it the right way without losing sleep at night. This episode is for you because, in today's episode of the Brains Byte Back podcast, we speak with Chris Smith, author of The Conversion Code, a book that provides a step-by-step blueprint for increasing sales in the modern, Internet-driven era. In the episode we cover: How Chris developed his career in sales and marketing What pushed him to create his business Curaytor What inspired him to write the conversion code Interesting insights from the book that will give you a taste of what you can expect Why he believes doing what you love is more important than chasing money The potential eradication of cookies on the internet His new project – Business Legends Links

Relationship Marketing is so much easier said than mastered. How can we forge genuine connections with a whole bunch of people at once - and maintain that earned intimacy? How can we prove ourselves amid a sea of greedy sleazeballs clogging up everyone's DMs? It's TLTQ's 2nd birthday episode, and the incomparable Josh Elledge is here. Josh is a media master, super connector extraordinaire, highly sought-after marketing pro, and a studier of cults and mass manipulation. Arguably the only person who can match Annie P.'s natural enthusiasm, the two embark on a conversation spanning ethics, empathy, the importance of video, trust, reciprocity, and ultimately the latest (and some argue finest) new addition to the Star Wars universe, Andor. What's Inside: 0:00 - Intro & Theme 2:12 - Main Interview with Josh 45:32 - Andor Tie-in 1:11:55 - Final Thought & Homework *Parentpreneur advisory: this episode contains colorful language. Connect with Josh through his website. Don't forget to check out his podcast, The Thoughtful Entrepreneur! You can find Annie's interview (with host Jen Amos) here.

“Love is the secret weapon of the iconic entrepreneur. Work with love, lead with love, serve with love. Do these and you become undefeatable.” — Robin Sharma Are you a life coach, healer, thought leader? Maybe you're just a business owner who is trying to be a light in the world through your work? Me too! Which is why the marketing tactics I learned from other entrepreneurs when I first started in my business didn't always feel right to me. You know those “bro marketing” tactics and strategies that promise to increase your sales but never feel quite right when it comes to implementing them. Typically the singular value at the foundation of that style of marketing is making sales to make more money. If that is what you value, there's nothing inherently wrong with that. But if your values extend beyond just making money, then these fear-based strategies can feel out of alignment and icky. So what's the solution? We know that these traditional marketing strategies that lean in to scarcity messaging and urgency do work! But you're listening to The Legacy Lounge podcast so I know you're ready to reach beyond these tradition marketing tactics. You want to create a socially responsible message and brand that grows from love, kindness, and conscious creation. I do too. And in my opinion, it's time to move away from business growth and revenue generation as the main indicators for success. That's why in this episode of The Legacy Lounge podcast I'm going to share with you a new, higher vibe way of connecting with your audience and attracting aligned clients who will partner with you to create more love and light in our world! Here's what we'll cover in this quick 15-minute episode: Discover how to build a socially responsible and conscious brand that converts Why you should consider implementing conscious marketing in your business Identify the differences between fear-based “bro marketing” tactics and a more conscious and love-inspired style of messaging Shifts and changes that you can make in your business today in order to get closer to a conscious brand and messaging strategy Why vulnerability is not the same thing as transparency and how understanding the difference can help your business flourish Why it's time to make social responsibility part of your core values (and not just when it's convenient) …and so much more! Get out a pen and paper, you're going to want to take notes and do some journaling in this episode! Favorite quotes from this episode: “I truly have found the balance of showing people how I can help them by gently pointing out what's holding them back and using love to guide them into the solution.” — Tiffany Neuman “When we shift our messaging away from being fearbased and shame inducing, not only can we feel better about it, our ideal clients will, too.” — TN “Everyone should have the opportunity to create a profitable business and legacy lifestyle.” — TN “Wanting to build a better world needs to be the core business priority, not an add on.” — TN “When people feel valued and cared for, they do their work with stronger motivation, a deep sense of meaning, and greater engagement.” — TN Links Mentioned In This Episode: Previous Episodes of The Legacy Lounge Rate, Review, and Follow on Your Favorite Platform! If you loved this episode, leave us a review. And always make sure you're following the podcast so you never miss an episode. Follow now!

In This Episode Of The Brand Doctor Podcast:– What is “Bro Marketing” and why is it the worst way to market yourself these days– What exactly is Empathy Marketing and why is this form of marketing a better approach– Understanding the balance between showcasing our expertise and building authorityResources Mentioned:How Can I Help You? Book a Call: https://calendly.com/uniquedesignz/consultConnect with Henry:Subscribe on YoutubeThe Brand Doctor on InstagramThe Brand Doctor on TwitterThe Brand Doctor on LinkedIn

In This Episode Of The Brand Doctor Podcast:– What is “Bro Marketing” and why is it the worst way to market yourself these days– What exactly is Empathy Marketing and why is this form of marketing a better approach– Understanding the balance between showcasing our expertise and building authorityResources Mentioned:How Can I Help You? Book a Call: https://calendly.com/uniquedesignz/consultConnect with Henry:Subscribe on YoutubeThe Brand Doctor on InstagramThe Brand Doctor on TwitterThe Brand Doctor on LinkedIn

Subscribe to & Connect with The Host of This Podcast! The marketing funnel has been a popular tool of many marketing folks to drive more leads into the organization that are more likely to be closed by the sales team. The “Bro Marketing” people have billed the funnel as the one true marketing model. But […]

Have you ever thought “there's got to be a better way to do business than this!”? Well, I've got you covered. Today's episode of Elevated Visibility may very well be one of the best ones this season.I had a super fun and transformative chat with Lindsay Johnson aka The Radical Connector, a marketing and sales coach who teaches service-based business owners how to use entrepreneurship to free themselves and create amazing lives.We got real and chatted about many important topics that don't get talked about enough. You'll learn how to ditch bro-marketing and manipulative sales tactics for an ethical, consent-based approach to selling that centers on your client's best interests and creates real and lasting relationships with your audience, and so much more!In this episode:Learn all about Attraction Marketing and Consent-based SalesBreaking down the myth of “Build it and they'll come”Impact over IncomeWhat bro-marketing practices are and how to avoid themLooking at your audience as stakeholders in your businessPain points Dos and Don'tsThings to beware of if you're new to entrepreneurshipElevated Visibility: practical SEO, marketing, and soul-talk for female founders with zero bullshit + 100% compassion.Resources & LinksFREE DOWNLOAD: simple, straightforward, actionable SEO tips you can start implementing today. Grab your SEO checklist at ninagibson.co/freebieJoin the FREE Business Coaching & Coworking Sessions with Lindsay here.Connect with LindsayLindsay Johnson, aka The Radical Connector, is a 20-year entrepreneurship nerd and marketing and sales coach who is obsessed with teaching new entrepreneurs simple business skills and feel-good sales strategies for turning their brilliance into a profitable business.Instagram: @radicallindsPodcast: The Work Less, Play More PodcastWebsite: www.theradicalconnector.comConnect with NinaNina Gibson is a holistic SEO coach, search maven and corporate drop-out who is obsessed with helping female founders elevate their brand visibility with smart SEO. Instagram: @ninagibson.coWebsite: ninagibson.co

We don't have to hurt people to create sales! What if, instead of prodding people in the pain points, you decided to lead with desire instead? Bro marketing doesn't have to be the only way, you always have the choice to create your own aligned methodologies. In this episode, Nicole talks about why she believes inspiring people is a better way to sell than using bro marketing tactics, and how she implemented her own methodology to make $2.2M in just 2 years. Have you ever felt like there must be a better way to sell? Well there is…doing it your own MF way!! Push play now to learn:✨ The alternative method to bro marketing.✨ Why Nicole decided to reinvent the sales wheel.✨ How to switch from pain point tactics to selling through desire. For even more money making strategies, hop on over to the Facebook group! Ready to attract unicorn clients!? Book a call with the Wonder Team!And as always, for more trouble go to Real Unicorns Don't Wear Pants!

Bro marketing is dead. Do you agree? It's about creating firework experiences instead. Content and marketing strategies that truly resonate with your ideal client. Joining me for this conversation is Cat Stancik, a marketing strategist who supports Expert Professional Service Providers to create firework experiences that attract ideal clients into one place that spark conversations that lead to more sales.  Choose from dozens of Firework Experience to create your own leveraged, unique and repeatable process to keep your pipeline full and hit your revenue targets predictably, without requiring all your time! **The contents within this podcast are for information and entertainment purposes only and should never be considered to be advice, research, or an invitation to buy or sell any services, securities, or investment product.  Listen in as we talk about: [2:10] Being seen for our true, authentic selves[3:40] The power of vulnerability[9:10] Balancing vulnerability with being a thought leader and upholding your reputation[15:20] Bringing the humanity back into business[18:30] Bro marketing and how it can skew what you receive from business and coaching investments[28:20] Firework experiences and how to create them for your clients[41:50] Shifting our relationship with sales and marketing Resources mentioned in this episode: The New Wealth by Keri Norley Connect with Cat:Facebook: https://www.facebook.com/CatTheLEADBossInstagram: https://www.instagram.com/cat.stancik/LinkedIn: https://www.linkedin.com/in/catstancik/https://actionincubator.com/ You can find me at:FacebookInstagramTelegramLinkedInGrab my book on AmazonVisit my WebsiteGrab my Free Intro to Crypto Experience hereContact me: Keri@kerinorley.com

Bro-Marketing. When I first heard this, I thought it meant "boys club". I wasn't completely wrong. Bro-Marketing is a group of marketing tactics that we have all been taught to use to help "grow" our business. However, some can be seen as misleading and unethical. Don't worry if you didn't know. We are here to explain more. Rachel is a marketing coach and guru here to take us through the ins and outs of Bro-Marketing and how to avoid it in the future. If you LOVED the episode, make sure you share this on your Instagram stories and tag us @contentqueenmariah and @rachel_kurzyp. KEY EPISODE TAKEAWAYS

Not to get all Kanye level humble on you, but I'm a subconscious mind expert

Yuval Ackerman is the person to work with when you want to ditch the sleazy sales tactics in your email marketing, but you don't know how to do it yourself. And as an ethical email strategist and copywriter, she helps entrepreneurs tell their stories and market themselves without feeling guilty. And they even have fun on the way. Screw The Commute Podcast Show Notes Episode 602 How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Training Center - https://imtcva.org/ Higher Education Webinar – https://screwthecommute.com/webinars See Tom's Stuff – https://linktr.ee/antionandassociates 04:00 Tom's introduction to Yuval Ackerman 08:01 "Bro" Marketing and how to spot it and avoid it 11:36 A table with three legs is more stable than one with four 15:33 Single vs Double opt-in 17:35 Storytelling 21:04 Your friendly neighborhood email copywriter 27:00 "Advertorials" and how to avoid being sleazy 32:35 Sponsor message 34:55 A typical day for Yuval Entrepreneurial Resources Mentioned in This Podcast Higher Education Webinar - https://screwthecommute.com/webinars Screw The Commute - https://screwthecommute.com/ Screw The Commute Podcast App - https://screwthecommute.com/app/ College Ripoff Quiz - https://imtcva.org/quiz Know a young person for our Youth Episode Series? Send an email to Tom! - orders@antion.com Have a Roku box? Find Tom's Public Speaking Channel there! - https://channelstore.roku.com/details/267358/the-public-speaking-channel How To Automate Your Business - https://screwthecommute.com/automatefree/ Internet Marketing Retreat and Joint Venture Program - https://greatinternetmarketingtraining.com/ KickStartCart - http://www.kickstartcart.com/ Copywriting901 - https://copywriting901.com/ Disabilities Page - https://imtcva.org/disabilities/ Yuval's website - https://www.ackermancopywriting.com/subscribe Email Tom: Tom@ScrewTheCommute.com Internet Marketing Training Center - https://imtcva.org/ Related Episodes ST Rappaport - https://screwthecommute.com/601/ More Entrepreneurial Resources for Home Based Business, Lifestyle Business, Passive Income, Professional Speaking and Online Business I discovered a great new headline / subject line / subheading generator that will actually analyze which headlines and subject lines are best for your market. I negotiated a deal with the developer of this revolutionary and inexpensive software. Oh, and it's good on Mac and PC. Go here: http://jvz1.com/c/41743/183906 The Wordpress Ecourse. Learn how to Make World Class Websites for $20 or less. https://screwthecommute.com/wordpressecourse/ Join our Private Facebook Group! One week trial for only a buck and then $37 a month, or save a ton with one payment of $297 for a year. Click the image to see all the details and sign up or go to https://www.greatinternetmarketing.com/screwthecommute/ After you sign up, check your email for instructions on getting in the group.

Today I'm sitting down with Kaitlyn to talk about how she pivoted her in person talk therapy practice to online counseling and courses.She and I both agree: Feminine Marketing is better than Bro Marketing!Here's what we mean:Femimine Marketing relies on collaboration, connecting, showing up authentically. It PULLS customers in.Masculine (bro) Marketing relies on urgency, scare tactics, “right way” messages. It PUSHES customers to make a decision.And in an era where human connection is craved by the masses, feminine marketing is leading the next wave of effective marketing– especially for healers and coaches.Kaitlyn Kenealy is a Licensed Professional Counselor (LPC) and holds degrees in History and Women's Studies, Gender and Women's Studies, and Counseling (Community and Mental Health). As a psychotherapist, she specializes in trauma and PTSD, domestic violence, sexual abuse, anxiety, depression, and self-esteem. Kaitlyn is direct, solution-focused, and passionate about removing barriers to getting individuals and families the services they need. In addition to her private practice, Kaitlyn is proactively involved with many mental health services and outreach programs. Her podcast, Teatime with the Psychos, aims to break the stigma surrounding mental illness. Kaitlyn has also written her first book titled, “Healing is Messy AF”.Website: https://kaitlynkenealy.mykajabi.com/admin_index_preview?preview_theme_id=2149415851 Be sure to subscribe to this show for weekly episodes with other “go-getters” and inspiring leaders, coaches, and entrepreneurs.You can find out more about Hanna at dreamlifeisreallife.com/show and connect with her on Instagram @hannahermanson_ABOUT HANNA HERMANSONHanna Hermanson, Certified Coach, International Speaker, Author, & Founder of Dream Life is Real Life Copywriting Agency, who has helped 100s of coaches build, scale, and enjoy their online businesses– essentially make their dream life their real life!You can find out more about Hanna at dreamlifeisreallife.com/show and connect with her on Instagram @hannahermanson_Join our network of entrepreneurs, business owners, and online coaches right here: https://www.facebook.com/groups/millennialslivingthedream/// J O I N T H E C O M M U N I T Y – Instagram: https://www.instagram.com/hannahermanson_/ – Web https://www.dreamlifeisreallife.com – Linkedin: https://www.linkedin.com/in/hannahermanson/ – Twitter: https://twitter.com/HannaHermanson/ – Facebook: https://www.facebook.com/dreamlifeisreallife/– Pinterest: https://www.pinterest.com.mx/HannaHermansonCoaching/Dream Life is Real Lifehttps://businessinnovatorsradio.com/dream-life-is-real-life/Source: https://businessinnovatorsradio.com/episode-145-getting-clients-for-your-therapy-and-coaching-business-without-bro-marketing-with-kaitlyn-kenealy-hanna-hermanson

Today I'm sitting down with Kaitlyn to talk about how she pivoted her in person talk therapy practice to online counseling and courses.She and I both agree: Feminine Marketing is better than Bro Marketing!Here's what we mean:Femimine Marketing relies on collaboration, connecting, showing up authentically. It PULLS customers in.Masculine (bro) Marketing relies on urgency, scare tactics, “right way” messages. It PUSHES customers to make a decision.And in an era where human connection is craved by the masses, feminine marketing is leading the next wave of effective marketing– especially for healers and coaches.Kaitlyn Kenealy is a Licensed Professional Counselor (LPC) and holds degrees in History and Women's Studies, Gender and Women's Studies, and Counseling (Community and Mental Health). As a psychotherapist, she specializes in trauma and PTSD, domestic violence, sexual abuse, anxiety, depression, and self-esteem. Kaitlyn is direct, solution-focused, and passionate about removing barriers to getting individuals and families the services they need. In addition to her private practice, Kaitlyn is proactively involved with many mental health services and outreach programs. Her podcast, Teatime with the Psychos, aims to break the stigma surrounding mental illness. Kaitlyn has also written her first book titled, “Healing is Messy AF”.Website: https://kaitlynkenealy.mykajabi.com/admin_index_preview?preview_theme_id=2149415851 Be sure to subscribe to this show for weekly episodes with other “go-getters” and inspiring leaders, coaches, and entrepreneurs.You can find out more about Hanna at dreamlifeisreallife.com/show and connect with her on Instagram @hannahermanson_ABOUT HANNA HERMANSONHanna Hermanson, Certified Coach, International Speaker, Author, & Founder of Dream Life is Real Life Copywriting Agency, who has helped 100s of coaches build, scale, and enjoy their online businesses– essentially make their dream life their real life!You can find out more about Hanna at dreamlifeisreallife.com/show and connect with her on Instagram @hannahermanson_Join our network of entrepreneurs, business owners, and online coaches right here: https://www.facebook.com/groups/millennialslivingthedream/// J O I N T H E C O M M U N I T Y – Instagram: https://www.instagram.com/hannahermanson_/ – Web https://www.dreamlifeisreallife.com – Linkedin: https://www.linkedin.com/in/hannahermanson/ – Twitter: https://twitter.com/HannaHermanson/ – Facebook: https://www.facebook.com/dreamlifeisreallife/– Pinterest: https://www.pinterest.com.mx/HannaHermansonCoaching/Dream Life is Real Lifehttps://businessinnovatorsradio.com/dream-life-is-real-life/Source: https://businessinnovatorsradio.com/episode-145-getting-clients-for-your-therapy-and-coaching-business-without-bro-marketing-with-kaitlyn-kenealy-hanna-hermanson

When it comes to marketing in the "early adoption" phase of technology and movements there is a feeling of anything goes and in many cases, it's where the "Fake it to you make it" marketers prey on innocent newbies just getting into the space. It's no surprise to me that these tactics are alive and well on Twitter Spaces and Clubhouse within the NFT Community but I'm here to help educate all of us on how to avoid these tactics as it's a losing battle trying to stop shady people from doing shady things.  In this episode I discuss: How the bro marketers are colluding together to drive hype and "shock it's still on the floor" emotions to build their own bags. I explain how and why these bro marketing tactics work and what we should do to avoid them. I also share tips and tricks for making sure people are heard and seen on social audio apps twitter spaces and clubhouse I explain why this is just another reason why women-led NFT projects will continue to explode up the charts. Remember my goal isn't to shame anyone rather I just want to educate on the type of tricks, shenanigans and scams some of the bad actors are pulling so we can avoid them and rather amplify the good people doing good things.  We are SuperPOWERED by ADHDcoin at Rally: http://ADHDcoin.com Check out our new website at https://www.nft365podcast.com Shoutout to https://www.instagram.com/kellypantaleoni/ who made me smile ear to ear as she screamed with joy minting her first NFT on stage in Clubhouse Project shoutouts: Playboy Rabbitars and their Cover Magazine Bot: https://twitter.com/iSocialFanz/status/1483976163286564865?s=20 Giraffe Tower from Gary Henderson: https://twitter.com/iSocialFanz/status/1483973826425798657?s=20  

Bro marketing “works” because its tactics are rooted in scarcity, authority, and social proof which ultimately brings cash into our non-diet coaching businesses. Building ethical marketing into your non-diet business with the right messaging and strategy for your brand will set you up so that you can reach more people, build brand awareness, and get your dream clients interested in your offer. What you'll learn listening to this episode:  > What bro marketing is and why ethical marketing is better > Manipulative bro marketing tactics to avoid > Why self-agency is key to the ethical buying process > How to identify your core message with the 3-word rebellion > The key difference between messaging vs marketing > Where to start with building an ethical marketing plan Links mentioned in the show: Non-Diet Professional Mentorship Program Free Professional Training & Resources

Bro marketing “works” because its tactics are rooted in scarcity, authority, and social proof which ultimately brings cash into our non-diet coaching businesses. Building ethical marketing into your non-diet business with the right messaging and strategy for your brand will set you up so that you can reach more people, build brand awareness, and get your dream clients interested in your offer. What you'll learn listening to this episode:  > What bro marketing is and why ethical marketing is better > Manipulative bro marketing tactics to avoid > Why self-agency is key to the ethical buying process > How to identify your core message with the 3-word rebellion > The key difference between messaging vs marketing > Where to start with building an ethical marketing plan Links mentioned in the show: Non-Diet Professional Mentorship Program Free Professional Training & Resources

Bro marketing “works” because its tactics are rooted in scarcity, authority, and social proof which ultimately brings cash into our non-diet coaching businesses. Building ethical marketing into your non-diet business with the right messaging and strategy for your brand will set you up so that you can reach more people, build brand awareness, and get your dream clients interested in your offer. What you'll learn listening to this episode:  > What bro marketing is and why ethical marketing is better > Manipulative bro marketing tactics to avoid > Why self-agency is key to the ethical buying process > How to identify your core message with the 3-word rebellion > The key difference between messaging vs marketing > Where to start with building an ethical marketing plan Links mentioned in the show: Non-Diet Professional Mentorship Program Free Professional Training & Resources

While the ordinary entrepreneur can often learn and follow strategies conventional Business Gurus teach and achieve great results, many of the highly sensitive empathic witchpreneurs, healers, lightworkers and spiritual business owners struggle to fit their magic and intuitive guidance into these "Bro Marketing" formulas. As head witch of the Collective Witchery and host and founder of the Witchpreneur Summit Libbii Armstrong tried it all and after years of going against her inner guidance she decided to follow the call of her soul and conduct her business by Divine Flow instead of from hustle, ego and manipulative selling strategies. As Libbii turned her light up and shared it with the world, more magical people joined her. Now in it's 4th year, Libbii's Witchpreneur Summit starts on 10/25/21. Listen to this rich conversation about how running a business the Good Ol Bro way fails us as empaths and magical people. Be inspired as Libbii shares her journey and how she finally found the success she craved once she embraced and revealed her inner witchpreneur.  Learn more about Collective Witchery at https://collectivewitchery.com Join the Collective Witchery FB group https://www.facebook.com/groups/thecollectivewitcherygroup/ ______________________________________________ Host Jennifer Moore is an author, energy healer, intuitive mentor, master trainer for EFT International, podcast host and founder of The Empathic Mastery Academy.  https://www.empathicmasteryacademy.com https://www.empathicmastery.com Get Jen's book  Https://empathicmasterybook.com @EmpathicMastery (IG)   https://www.instagram.com/EmpathicMastery Join Jen's free FB group for monthly full moon masterclasses and her Empathic Safety Guide at https://www.empathicmastery.com/masterclass  

The Anti-Diet Business Mindset discourse is vastly different from the traditional business mindset discourse you might have heard. Why? Simply because the same system of oppression that is in place to keep women stuck in diet culture is present in the business world. One of our guest expert teachers, Dr. Michelle Mazur is Ph.D. in sales psychology as an expert coined the term “Bro Marketing” to describe this phenomenon. This episode gets very heated… there are 3 solid rants that may trigger you. I want you to remember that triggers are only a sign for us to look deeper and see where we can upgrade and grow. Ready? Let's do this! What you'll learn listening to this episode: 9 Business Mindset Tips the anti-diet way Why mindset is the most important aspect of our business as non-diet practitioners What does it mean to put our feminist hat on in our business The #1 enemy of your business growth is not what you think Mentioned in the show: Non-Diet Professional Mentorship Program Intuitive Eating Guide Free Professional Training & Resources

This episode is sponsored by AstroArtistry - join the ComMOONity to elevate your life, find your purpose, and reconnect with the moon's magic! Join hereLearn more about the MOB Nation Join the MOB -  Enrollment re-opens October 2021Attend a Virtual Meetup Sign up for the MOB email list and stay in the loop! ******About the MOB NationThe MOB Nation was created to give mom-owned businesses increased visibility and opportunities to learn from each other, network, share information, and get support from other women who juggle owning a business and being a mom.The MOB has won several awards including a 2016 SCORE Small Business Championship, a 2018 nomination from Oregon Entrepreneurial Network as a Game Changer, a 2018 American Express Small Business Champion award, and 2020 Mum-Owned Business of the Year from EYMA.The MOB holds 8-10 virtual Meetups each month as well as MOBCON, the national conference for mom business owners, and MOBCON Mini quarterly conferences..About the hostsAria Leighty -  MOB Nation founder and CEO​Aria founded the MOB in 2012 in an effort to create a community and support group for fellow moms balancing their own businesses.  She loves coffee, sunshine, glitter, and shoes.  When she is not working, she loves spending time with her daughter, Keilani.Aria is based in Honolulu, Hawaii.www.arialeighty.comConnect with Aria - www.instagram.com/arialeighty****Gwen Montoya - MOB Nation COOGwen is a marketing strategist, speaker, and podcaster with a passion for working with small businesses. She is a single parent of two, a happy geek, voracious reader, and escapes to the beach whenever she can.www.gwenmontoya.comConnect with Gwen - www.instagram.com/gmontoyapdxGwen's podcast - Adventures in Marketing ****Mori Holt - MOB Nation VP of MembershipMori lives in Vancouver with her husband and their 3 young children.Mori is the host of the upcoming The Real on Relationships podcast.Connect with Mori - https://www.instagram.com/msmori46/ 

"Playing the game" is a necessary evil that most folks have a hard time with because they feel like it's inauthentic. As a self-proclaimed queen of authenticity, I can assure you, "playing the game" is not the same as bro-marketing. "Playing the game" means employing specific strategies that make it easier for future potential clients to connect with you. How you structure your content's hooks and headlines is one way to consider this. The way you approach copywriting is another aspect to consider. It's the difference between getting your future potential clients to stop their scroll to read what you have to say, which takes strategy, vs. being gross and truly inauthentic and lying, baiting and switching, or participating in aspirational marketing, which is also rooted in lying. As well as: manufactured urgency and curating FOMO that doesn't really exist. There is a huge difference between "playing the game" (necessary) and "bro marketing" (not necessary.) Tune in to hear specifics of what the differences are.

Can you write copy that leads to major sales without using fear and manipulation tactics? For Tarzan Kay, the answer is a resounding YES. The copywriter-turned-business owner believes high-integrity marketing that's anti-FOMO, anti-bro, and anti-racist will become the new status quo for online business—and if her company is any indication, things are on the right track. This week, Phoebe sits down with the launch whiz and copy queen to talk all things email marketing, copywriting, and ethical launches. Tune in as Tarzan shares her biggest lessons to date from running a successful company (including how psychedelics have served her business) and calls on us all to interrogate our own levels of engagement with  “bro marketing”—aspiration marketing that uses short-sighted and self-serving tactics to compel consumer behavior. QUOTES: [24:12] The truth is you can hustle when you're not at your desk. I never stopped thinking about my business, and that's what burned me out. [26:20] When you land on something that people really bite, don't go on and create the next thing. Work on that. Launch it again. Sell it again. Create more of that thing. [39:15] There's no “Bible of Ethics” that says do this, don't do that. Businesses are complex. [43:13] For most people, what will make the biggest difference in their email marketing is just consistently showing up. That is step one. SHOW NOTES LEVEL UP

In this episode we dive into identifying and healing our limiting money stories, sacred sales, as well as the Bro Marketing vs the Feminine Paradigm of business. Want more from Heather?Join her fabulous Facebook group! https://www.facebook.com/groups/femininebusinessmagickFollow her on IG! https://www.instagram.com/heatherhartmancoaching/Her website! (Currently under construction but still lots of juicy stuff there) https://www.heatherhartman.com/Friend Heather on FB! https://www.facebook.com/coach.me.heather ---------------------------------------WANT MORE FROM THE BADASS BITCHES?FOLLOW US AND LET'S CONTINUE THE CONVO! Kim Coffin ~ Trauma Informed Somatic Empowerment & Sexuality Coach @ Get Your Sexy BackFacebook-https://www.facebook.com/profile.php?id=569755109Instagram-https://www.instagram.com/get_your_sexy_back_coach/Get Your Sexy Back Website-https://getyoursexyback.ca/Let's Get Your Sexy Back ~ Private FB Group -https://www.facebook.com/groups/2251812558445958/ Carrie Hofman ~ Align Manual Practitioner @ True PerformanceFacebook-https://www.facebook.com/carriehofmanmindbody/Instagram-https://www.instagram.com/bodyalignd/True Performance Website-https://www.carriehofman.com

There's an awakening happening in the online business world: business owners are finally realizing the toxic and manipulative nature of bro marketing. However, they don't realize that bro marketing is lurking inside their businesses still. So let's root it out during this summer fun replay episode of the Rebel Uprising Podcast.   Catch the original blog post with a transcript and links for this episode here: https://drmichellemazur.com/2020/09/is-bro-marketing-lurking-in-your-business.html

Today's article touches on how the human body responds in different ways when different types of disgust are observed. However, what does the feeling of disgust have to do with us as copywriters and marketers? Listen in to learn how we can use our clients' emotions to serve rather than harm them and how we can alleviate negative emotions through our writing. What To Look For In This Episode: If we want our messaging to be effective, it has to be affective. How we can properly use emotions in our copy to better our clients. Journal Article: Disgust: evolved function and structure https://content.apa.org/record/2012-32341-001 Tybur, J. M., Lieberman, D., Kurzban, R., & DeScioli, P. (2013). Disgust: evolved function and structure. Psychological review, 120(1), 65–84. https://doi.org/10.1037/a0030778   Resources: Register for my workshop – geoffkullman.com/workshop "Are you making the mistake of using Bro-Marketing tactics in your B2B consulting business? If so, you need to stop... right now!" by Martin J. Williams - b2bmarketing.com Brand Voice Template – brandvoicetemplate.com   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com    Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!

It's easy to think “I'm not like them. I would never knowingly manipulate people into buying from me. I'm not like those Bros!” But what if it's more complicated than that? There is not a Bro Marketing Binary. What if Bro Marketing is the air we breathe online? You may not look like a Bro, but that doesn't mean Bro Marketing isn't lurking in your business and that's exactly what we are breaking down in this episode of Duped for our 2021 Summer Fun series. Visit this episode's blog post here: https://drmichellemazur.com/2021/08/duped-the-bro-marketing-binary.html

Shannon is a Business + Visibility Coach who teaches women how to ditch the corporate culture/bro marketing mindset so they can find their flow by putting pleasure and play first. In this episode, we talk about how payment plans have helped Shannon scale her business and be able to predict her income.   Here are the highlights: {4:32} From Coaching Women to Into Business Coaching {6:33} I had a dream that I was a Marketing Coach {6:50} How did start getting your first clients and growing and scaling from there? {6:55} Social Media {7:07} Facebook groups {7:50} Bro Marketing to Relationship Building {11:02} I can't go back to that way of doing things {12:12} These small tweaks and shift completely transformed my business {13:57} Here's a business course {14:33} I have nine months of {14:43} If you've been thinking about starting your business, there is no time but the present {15:59} As soon as I offered the nine-month plan, the next day, 5 people signed up {17:26} Was there any fear around those extended payment plans? {19:45} Had that thing been one of the things that helped you scale? {20:16} Profit First Method {20:59} My goal has always been consistency {22:26} Do you have any long contracts or any of those legal? {22:51} What does that look like as a stacking process as you've built your process? {24:52} There's no emphasis on creating a really robust program {25:58} Do you think there are certain things that you need to have when you're working with your clients on a program? What does that look like for them? {27:43} What are the benefits of the benefits? {28:17} They're buying the benefit of the benefit of the benefit {29:09} What do you think is the one thing that people can start to look at now in their business as they're scaling? {30:47} If you build a business that's not on stable ground, it's gonna collapse {32:09} What's like one small tweak that we can make not blow everything up and start over {33:34} You have a business to run and so you have to show up on a daily basis like you have a business to run {33:40} Are you using Facebook or social media as a tool or a toy? {34:36} What happens in the mastermind? {35:50} Leaning into pleasure and play {36:29} What do you do for fun? {37:06} What does freedom look like to you? {37:25} What is one personal goal you wanna tick off? Connect with Deasha at www.deashawaddup.com Join the Scaling With Deasha Facebook Group at www.deashawaddup.com/community

Hey outlaws, welcome to episode 40. Today we're going to be talking about bro marketing. I'm going to share with you my specific definition of it, what it is, and where it can show up in our businesses. Then, I'm sharing some practical steps you can take today to create your own anti-bro marketing business as an Entrepreneurial Outlaw. Grab your Outlaw Journal and let's dive in together. View this week's blog post here: melanieknights.com/defining-and-squashing-bro-marketing

How's your messaging?   If you're struggling with marketing your business and every time you sit down to write copy–any copy–feels like an epic slog because you don't know what to say, you've got a messaging issue.   Everyone wants their marketing to connect with their audience, but if you're unsure of what to say or not say, or you're winging it every time, the problem isn't your copy, it's that you don't know what your message is.   Distilling what you do into a consistent, clear, impactful message that is reflected in every piece of marketing you produce isn't easy, but it will make your life–or the lives of anyone you hire for marketing help–easier once you figure it out.   To help us get there, I have the Communication Rebel herself, badass business owner Michelle Mazur.   Michelle works with brilliant business owners who are shaking things up, but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message.   She's the author of the 3 Word Rebellion and has been featured in Fast Company, Entrepreneur, and Inc. Michelle knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business.   We chat about the problem with bro marketing, lament about the prevalence of online courses from people who did something once and Michelle helps clarify the difference between messaging and copywriting.   Tune into this episode to hear: Why crafting solid, thoughtful messaging lets you leave behind manipulative “bro marketing” tactics How consistency and staying on message allows you to bring nuance and simplicity to your marketing How consistency builds the authority and trust that makes you an expert, not an influencer Why marketers and copywriters are not there to craft your message, but how having the right outside help can give you the distance to get clear on your messaging   Learn more about Michelle: Communication Rebel 3 Word Rebellion: Create a One-of-a-Kind Message That Grows Your Business Into a Movement Instagram: @DrMichelleMazur Connect with Michelle on LinkedIn Duped: the Dark Side of Online Business Podcast Rebel Uprising Podcast: What's the Difference Between Messaging, Marketing and Copy? Three Word Rebellion   Learn more about Pia: No BS Agency Owners Free Facebook Group The Show Your Business Who's Boss Crash Course Start reading the first chapter of my book Piasilva.com

With Shannon Droeske Ethics and marketing. Sometimes we struggle to reconcile the two especially as we mindlessly scroll. With the rise of the Internet and the boom of social media as a marketing platform. We are bombarded with messages every single day. These messages and the tactics used to push them can be expertly crafted, and based on psychology to target people in unethical ways, often exploiting vulnerabilities. And I don’t know about you, but that doesn’t sit well with me. Today’s guest Shannon Droeske, has spent nearly 15 years in the marketing industry, she is on a mission to create a more ethical and inclusive online business culture. And she refuses to engage in tired sales and marketing strategies devised by the good old boys, and is committed to cultivating new paths that raise the standard of what it means to do business as usual. I am so excited to chat about ethical marketing with Shannon today, you have no idea I need a different word because exciting isn’t a good enough word anymore. This topic has swept me off the ground and I could literally talk about it for days. In this episode, Shannon talks about: How she came to be a marketing expert and the types of clients she serves. 2:51What it means to be an ethical marketer, using that power for good, and the psychology behind it. 5:48The harm of “Bro-marketting”. 10:08Emotional decision making and how traditional marketing plays on that vulnerability. 11:26Protecting ourselves from harmful marketing and the role of shame. 15:17How to sell in a way that’s ethical. 20:09Advice for people as they navigate a toxic self-help industry and the marketing that supports it. 23:00How to further in understanding marketing and use it for a force of good. 40:21 Take a step back, give yourself a minute, and then connect back to why am I doing this in the first place? Why this product? Why this service? And what’s that ripple effect?Shannon Droeske I think we can all remember a time when we've individually been suckered by unethical marketing techniques…like that pretty dress impulse purchase that graced my scroll and arrived at my doorstep looking absolutely nothing like it did in the cute video of the tanned model twirling and the return shipping cost as much as the dress so I was stuck with a pile of cheap fabric and a garment that looked like a… I won’t get into that.. .  but, it doesn't feel good to be on the receiving end of sneaky marketing tactics so why would we use these same techniques in our own businesses? Our businesses are our greatest tool to create change, and building this change-making machine requires marketing… and that is okay! Ensuring that our marketing efforts are focused on helping people and not just lining pockets will ensure that our message is authentic and truly resonates with people who would buy our products anyway… they just need to know they exist!  It is a beautiful thing to help another human. I think it is safe to say that, if you are listening to this episode, you have a product or service that you can feel good about marketing to the world because you know it will help someone. And I know you're here because you care more about that than the money anyway. I mean, we live n a capitalist world, so money is great, but the REAL currency in life is the quality of your relationships, in my humble opinion. I would love to know if you agree. I really love Shannons advice of defining success for yourself, and not what is showing up on your Instagram feed, curated by people who are trying to define success for you. So, pay attention. When you see a fit body, fancy car, handbag or house, in your scroll, I challenge you to dig a little deeper before you decide this is the true picture of success. In a world where hussle culture is doing more harm than good, Shannon recommends that we take a step back and re-connect to our why. Don't lose touch with why you started this business of yours in the first place. And remember, your legacy is not your paycheque. We might have to continue this conversation in a part two, I could talk quite literally about this topic for days. Connect with Shannon: Websites: https://shannondroeske.com/ Instagram: https://www.instagram.com/shannondroeske/ A note from our sponsors: So you bought a fancy camera or you’re thinking about buying one because it’s clear to you that there is no shortage of beautiful moments or things in your life that you’d like to capture beautifully, but the record scratches because all the dials and buttons and settings are standing between you and your life in stunning photos. Well, my friend I have just the fix the Ultimate Photography Starter Kit. This free resource includes a recommended equipment list, quick start checklist, and a beginner’s guide to creating natural poses and candid moments to give you the confidence you need to dust off that fancy camera and start documenting your moments so they can last forever. The Ultimate Photography Starter kit is completely free and It is everything you need to get started. So grab yours today at Kellylawson.ca/starterkit. That’s Kellylawson.ca/starterkit. And I can’t wait to see your framers in my scroll. – If you're looking to elevate your business or brand photos using your smartphone or any other photo-taking device, I don't want you to miss out on my most downloaded free resource. The results people are getting from this guide are crazy, some say I should be charging actual money for it. But for now, I don’t want to because I want everyone to get the beautiful photography results that they deserve. No more blurry, dark, dull, yellowish, shadow-y embarrassing photos for you! It's so much easier to get a beautiful photo than you probably think. Simply visit kellylawson.ca/freeguide to download your free photography guide and start taking better photos for your business TODAY. Click here for the transcribed version of this podcast.

In this week's episode of the Blogging Breakthroughs podcast, I talk with Tahmina from Candid Phrases where she helps coaches, course creators, and compassionate female entrepreneurs improve their copywriting. We chat about: How she shifted from feeling like she couldn't charge people for her copywriting skills to a revenue-generating business Giving yourself permission to fail Tahmina's #1 copywriting tip People don't want to get a thousand modules Why Tahmina thinks the copywriting industry needs to change (what worked in the 40's doesn't work anymore!) Why Tahmina finds "Bro Marketing” copywriter tactics as condescending, FOMO-inducing, and unethical The power of storytelling When you're selling something, you're taking your audience on a journey where THEY are the protagonist The importance of using your copy to make sure that people KNOW you're talking to them How Tahmina uses the storytelling power of Taylor Swift to help her with her copywriting when she feels stuck   You can find some of Tahmina's FREE copywriting trainings over on her instagram at @candidphrases. Coupon code for Blogging Breakthroughs podcast listeners: "BBTFM30" for 30% discount toward the program Instagram (@candidphrases) – https://www.instagram.com/candidphrases/ Tiktok (@candidphrases) - https://www.tiktok.com/@candidphrases Her freebies - https://linktr.ee/CandidPhrases Story Magic course page - https://candidphrases.thinkific.com/courses/storymagic ⚡️ Join the Blogging Breakthroughs Mastermind HERE.  ⚡️ Come join the Blogging Breakthroughs Facebook group to get FREE blog coaching from Faith! Get all your blogging questions answer ⚡️ Instagram ⚡️ TikTok ⚡️ www.faithmariah.com

If you're a fan of the BS-Free Service Business Show, check out Duped. Duped is a limited series podcast hosted by myself and Dr. Michelle Mazur, where we talk about the dark side of online business that you need to know about, and more importantly, how to protect yourself from falling prey to these tactics and tricks. _____________ If you've been in the online biz world for a hot minute, you've probably experienced what's called bro marketing. Bro marketing is the use of psychological triggers and other persuasive hacks to shut down critical thinking without our consent. The goal is to sell more products through manipulation and coercion.  Sounds pretty shady, right? Even if you don't look like a bro, or think you're doing any bro marketing, it doesn't mean bro marketing hasn't found its way into your biz. It is everywhere…..which is why on this episode of Duped we're diving in.  We're breaking down the bro marketing binary — what it is, how to recognize it, and what you can do to keep it out of your biz for good. Learn more about Duped at duped.online 

"Bro Marketing. The way I envision this term coming about is fraternity boys. Fraternity boys showing off their marketing skills." In this 12-minute episode I'm explaining the term 'bro marketing' and what we can do about it so that we don't have to participate in it: -What is 'Bro Marketing'? -Instead of focusing on the value you provide with your services, it focuses on the flashy side of things-inflating the market. -Bro Marketing is just about pushing their success in other people's faces for an inflated idea of what is possible. -What happens when someone doesn't achieve those same results? -I share a few tips on how to better your marketing without the flashy pizzazz of 'bro marketing'. You can make sales in a very authentic way. You don't have to be sleazy, flashy, or pushy! You can be authentic, empathetic, and just being genuine is a way for people to naturally connect with you and want to work with you. The way you treat your clients is the way I want you to treat your prospects before they become your clients-your authenticity will shine through! Join my FREE Facebook group: www.magneticmarketingmastermind.com

With Michelle Mazur, CEO of Communication Rebel, Brand Message Coach, host of the Rebel Uprising Podcast, and author of "3-Word Rebellion: Create a One-of-a-Kind Message that Grows your Business into a Movement." Michelle Mazur works with brilliant business owners who are shaking things up...but having trouble talking about it. She combines the tools of successful social movements with the qualitative research skills she earned in her Communication Ph.D. to help them craft their powerful, captivating message. The author of the 3 Word Rebellion and featured in Fast Company, Entrepreneur, and Inc., she knows that speaking about what you do in a clear and captivating way is the key to reaching the people you could help the most and making more money in your business. Join us for this conversation where we talk about how MIchelle's interest and expertise around language and messaging developed, facing your fears, and what it really takes to reach "the pinnacle" in our work and develop mastery of a topic. Michelle also shares about how her work developed first as a side-hustle, how she told her boss she was quitting, and we dive into the topic of influence. Michelle is outspoken about "bro-marketing" and shares why certain strategies work, how not everyone recognizes the formulaic approaches often being pushed in the marketplace that rely on scarcity, authority, reciprocity, social proof, etc. and how to create conversations that make people think and give them agency to make decisions that are right for them. If you are looking to create more influence through your work, but do it in a way that aligns with your values and draws in the right clients, you don't want to miss this episode! Find out more at www.legalwebsitewarrior.com/podcast

In this special episode, I talk about the amazing power of inviting feminine energy into our entrepreneurial badassery! If you don’t know what that means, that’s okay–stick with me, because that’s exactly what this episode is all about.   This episode epitomizes WHY I do what I do; why I’ve devoted my work to making sure other female business owners have the skills, the structures, the strategies and the support that they need to create a business and a life they love.   A true holistic business isn’t just about making money. Obviously, profit is important, and you can’t have a business or a sustainable income without it.   But, integrating our feminine energy into our businesses is really where we discover that: we don’t have to choose our business or our family we don’t have to sacrifice our health to make more money we don’t have to work longer, harder hours to reach that next level of success we don’t have to struggle to survive the feast and famine cycles of big exhausting launches to create miracle-like results for ourselves and our clients   Instead, our feminine energy incorporates factors like: how we feel what we can efficiently accomplish during certain phases of our menstrual cycles or of the moon when our kids, or our fur babies, or friends need our attention most, and what their unique schedules are how much support we have both at work and at home how much mental bandwidth is taken up with the emotional labor of maintaining a household AND a company   The magic happens when we can have a balance of both the masculine and the feminine in our business and in our lives.   So buckle up for this episode and get ready to say a big bold “YES!” to having abundance–without the side order of exhaustion, burnout and toxicity.   What you’ll learn in this episode:   What the patriarchy is, and how this applies to your business success How to opt-out of toxic ‘Bro Marketing’ tactics and the patriarchy while still making a sustainable income What it means to embrace your feminine energy and the power of cyclical living What a holistic approach to our business actually looks like   Subscribe and Review   Thanks so much for joining me this week. If you liked what you heard, please leave an honest review for The Success with Soul Podcast on Apple Podcasts so we can improve and better serve you in the future. Plus, you could be featured on a future episode during our listener spotlights. Ratings and reviews are extremely helpful and greatly appreciated! They do matter in the rankings of the show, and I read each and every one of them.   And finally, don’t forget to subscribe to the show on Apple Podcasts to get automatic updates. My goal for this podcast is to inspire those who seek flexibility and freedom in their lives by making something happen with holistic, soulful, step-by-step strategies from me and other experts.   Links + Resources Mentioned in this Episode:   Patriarchy Stress Disorder by Dr. Valerie Rein Anti-Diet by Christy Harrison The Beauty Myth by Naomi Wolf Get access to a private invite-only, advanced-level workshop where you’ll learn exactly how to scale to $50K/month on autopilot without live launching paid ads, social media or selling your soul. To get invited, apply to my Success with Soul Incubator! The application only takes five minutes and there is no obligation to enroll. Once your application is accepted, you’ll learn my exact six-part framework to grow your traffic organically scale your passive income with evergreen funnels, and do it all without burning out. Plus, I’ll explain everything you need to know about the Incubator. Come on over and apply here to get access to this special training! Make ‘Em Beg to Work With You by Dr. Angela Lauria WomanCode by Dr. Alisa Vitti Do Less by Kate Northrup Sarah Jenks The Fifth Vital Sign by Lisa Hendrickson-Jack Follow me on Instagram @katekordsmeier and @rootandrevel   More Ways to Enjoy Success with Soul Download a transcript of this episode Download on Apple Podcasts Email me new episodes Don’t forget to join our free Success With Soul Facebook community for follow-up conversations about the podcast episodes and where I also often go live to answer your burning questions. Hangout with like-minded bloggers and heart-centered online business owners exchanging priceless feedback, encouragement, and other golden insights from the trenches.   EPISODE CREDITS: Produced by Danny Ozment at https://katekordsmeier.com/pli

In this episode, I’m going to be talking you through the three basic offers you need to include in your customer journey today. A lot of people think about how to strategize what their products are going to look like, what they could create and how they could make it happen. Well, the answer is here - and it all boils down to customer journey. What is the customer journey? The type of high ticket offer you need to include in your customer journey. Having a secondary point offer for your clients. Including a low ticket offer below $100.   Links:  Whitedove Gannon Website Whitedove Gannon Facebook Whitedove Gannon Instagram Whitedove Gannon LinkedIn Whitedove Gannon Twitter Whitedove Gannon Email Community - Text Number 3035292430 Blog post on Bro Marketing 

If you've been in the online biz world for a hot minute, you've probably experienced what's called bro marketing. Bro marketing is the use of psychological triggers and other persuasive hacks to shut down critical thinking without our consent. The goal is to sell more products through manipulation and coercion.  Sounds pretty shady, right? Even if you don't look like a bro, or think you're doing any bro marketing, it doesn't mean bro marketing hasn't found its way into your biz. It is everywhere…..which is why on this episode of Duped we're diving in.  We're breaking down the bro marketing binary — what it is, how to recognize it, and what you can do to keep it out of your biz for good. Find out more at https://duped.online/    

In today's episode, we dive right into the controversial topic of bro marketing. What it is, what we think of it, and the fine line between coercion and persuasion.

The Non-Diet Business Mindset discourse is vastly different from the traditional business mindset discourse you might have heard. Why? Simply because the same system of oppression that is in place to keep women stuck in diet culture is present in the business world. One of our guest expert teachers, Dr. Michelle Mazur is Ph.D. in sales psychology as an expert coined the term “Bro Marketing” to describe this phenomenon. This episode gets very heated… there are 3 solid rants that may trigger you. I want you to remember that triggers are only a sign for us to look deeper and see where we can upgrade and grow. Ready? Let's do this! What you'll learn listening to this episode: 9 Business Mindset Tips the non-diet way Why mindset is the most important aspect of our business as non-diet practitioners What does it mean to put our feminist hat on in our business The #1 enemy of your business growth is not what you think Mentioned in the show Conquer & Thrive Professional Limited Edition Free Intake Forms PRO Series - Free Training & Resources PRO Mentorship Program PRO Podcast Series - Full Listing

"Be the change" is a series in which Gemma invites online business leaders to talk about the issues facing the industry today and how we can create the change we want to see. In this episode, Gemma is joined by Haley Burkhead, founder of The Scalability Lounge, to talk about the masculine marketing we see a lot of... and how that can implant a fear of selling in a lot of small business owners. More on Haley here:  Haley Burkhead is the founder of Profit Planner and the host of the CEO Vibes Podcast. She helps emotionally drained, workaholic women find which tasks drive profit so they can transform the hamster wheel they call their business into something simple and automated. Haley is a consultant, podcast, speaker and educator who has been featured in the Huffington Post, Thrive Global Magazine and Medium. Find free business automation secrets at profitplanner.co. Haley's website: https://www.scalabilitylounge.com/ Haley's podcast: https://www.scalabilitylounge.com/podcasts/ For more simply smart strategies and business inspiration, find Gemma here: http://gemmawent.co.uk/

It's time to dismantle bro marketing in our businesses! 'Cause it's a bag of d*cks. Burnout, hustle and urgency culture, disingenuous selling—it's done. We are the leaders bringing in this new paradigm, and Abbey is here to provide tangible tips for rewriting this B.S. narrative.Today on Full Body F*ck Yes:Your boundaries and time are sacredHow Abbey creates boundaries around her scheduleWhy it's crucial you pause in gratitude & celebrate small winsHow to handle urgency culture—4 permission slips to give yourself todayExercise for determine & holding steady in your values and needsHow to show up with energy & language of embodied leadershipResources:The Media Visibility Accelerator | The #1 marketing course for purpose-driven entrepreneurs who want to scale their business to $25k+ per month. Get $500 off the course with the code “POD500”. Connect with Abbey:Instagram: @abbeygibb Website: abbeygibb.com This show is produced by Soulfire Productions