Amazon Ads Raw Daily

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Summary: In episode 99, we debunk the common concern about rising CPCs on Amazon. While the numbers might be increasing, the real story lies in understanding the percentage of CPC relative to your selling price, considering inflation, and the dynamics of the marketplace.Description:Good morning to our dedicated listeners on this fine Monday! We're on the cusp of our milestone 100th episode, and I can hardly contain my excitement for what's in store tomorrow. But first, let's dive deep into today's topic: Cost Per Click, or CPC.Understanding CPC: There's a prevalent sentiment among Amazon sellers that CPCs are on a relentless upward trajectory. While this might be statistically accurate, the narrative often overlooks the real picture. It's not just about the value of the CPC but how the CPC relates as a percentage of your selling price.Inflation and Its Impact: A critical factor to consider is inflation, which inherently devalues money over time. With goods, shipping, and various other costs witnessing a rise, many sellers have adjusted their prices accordingly. A price increase means you can allocate a higher CPC, provided your conversion rate remains consistent.The Essence of CPC: Think about it – if the selling price of a product increases due to inflation or other market dynamics, a proportional rise in CPC is natural, especially if your conversion rate stays consistent. This correlation helps us understand that merely stating "CPCs are rising" isn't necessarily an alarming fact. Instead, it's an outcome of broader economic and marketplace dynamics.Digging Deeper: Let's not forget other contributing factors, like organic rankings, competitors' behavior, and your specific goals in terms of market share. The ratio between PPC sales and organic sales plays a significant role in determining your CPC. So, it's crucial to adopt a more nuanced perspective rather than jump to conclusions based on standalone numbers.To sum it up, the next time you come across the statement, "CPCs are too high," remember it's about understanding the entire ecosystem and not just isolated numbers. It's a combination of your product's price, market dynamics, and strategic objectives.Thank you for joining today. As always, stay curious, keep questioning, and remember to tune in tomorrow for our grand 100th episode. Until then, take care and have a productive start to your week!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #98 - Amazon's AI Partnership & Mistral AI's Powerful Model

Summary: This Thursday, we're diving into the world of off-Amazon placements and how they've now become more visible in placement reports for sponsored products. Plus, a fascinating exploration of how algorithms, particularly those used by video platforms, determine content exposure.Description:Good morning to all our Amazon Ads Raw Daily listeners. Today, we'll be shedding light on a recent development that has been making waves in the Amazon Ads space.Starting off, we'll delve into the realm of off-Amazon placements. For those out of the loop, these placements are the new kids on the block, automatically enrolled into sponsor product campaigns in the US. These placements feature on platforms like BuzzFeed, Pinterest, and other content-rich sites under the Amazon content network. Now, advertisers can see how their campaigns are performing on these platforms thanks to the new "Off Amazon" category in placement reports for sponsored products. However, a lingering question is how these placements fare in terms of conversion, considering they might attract an audience with potentially lower purchase intent compared to on-site Amazon visitors. The data is still in its early stages, but indications hint at a rather modest click-through rate.Switching lanes, our focus shifts to the world of algorithms. Almost every platform you can think of, from Amazon to YouTube to TikTok, operates based on these intricate formulas. Ever wondered how certain content gets recommended to you or why some videos go viral while others stay stagnant? It's all thanks to these algorithms. An AI app named Opus Clip has managed to leverage this by transforming longer YouTube videos into bite-sized clips tailored for platforms like TikTok and YouTube Shorts. From personal experience, these algorithms seem to work in stages, gradually pushing content to larger audiences based on engagement levels.Intrigued? Reach out to us with your thoughts or any insights on these topics. As always, your engagement keeps us going. Stay curious and until next time, take care!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Title: Episode #96 - Fresh API Updates and A Glimpse into the New Ad Console Interface

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #94 - Amazon's New Ad Rules & Bid Scheduling Insights

https://www.linkedin.com/posts/strouppaul_amazon-announced-it-would-hire-250000-logistics-activity-7110301802771714048-K9NgEpisode #93 - Amazon's Seasonal Hiring Surge: Analysis & Implications for Q4

Episode #92 - Unpacking Amazon's Customer Loyalty Analytics: Deep Dive into Brand Views, Segment Insights, & Predictive CLVThanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Summary: Dive into recent Amazon Ads updates including the revamped budgets tab, a new sponsored ads report, the multi-country sponsored ads campaign manager, and the futuristic virtual product placements. Stay informed about how these features can change the advertising landscape on Amazon.Description:Hello, folks, and a warm welcome from Amazon Ads Raw on this beautiful Monday, 18th of September. I'm here to unpack the fresh Amazon Ads updates that came in over the weekend and the preceding days. Let's get started:Budgets Tab Update - Many of you might have noticed this, albeit it's still in beta. Located on the left pane within the campaigns sponsored ad menu, it has fresh metrics to offer. Metrics such as average time in budget, estimated missed sales, and estimated missed impressions now help streamline your budgeting strategies. The added widget provides a comprehensive summary of campaigns running out of budget, further aiding your decision-making process.Reporting Enhancement - The sponsored ads report has a new addition. Still, in its infancy, this new report under sponsored products now offers both daily and hourly time units. This addition complements Amazon's Stream feature, which also provides hourly data.Multi-country Sponsored Ads Campaign Manager - For those selling across borders, this is a game-changer. Advertisers running sponsored ad campaigns in multiple countries can now manage them all under a single account ad page. This new functionality promises efficiency, accuracy, and easy currency conversions.Virtual Product Placements (VPP) - This futuristic feature is Amazon's step into digital post-shot video editing. Brands can now place their products within video content digitally, post-production. The VPP allows product placements to be changed based on geography or target audience. While I have my reservations about the potential saturation of ads in video content, it's undoubtedly a groundbreaking feature to look out for.Amazon is ceaselessly innovating, and these updates are a testament to their commitment. For those keen on maximizing their advertising efficiency on the platform, these tools could very well be game-changers.Thank you for joining me today on Amazon Ads Raw. Stay sharp, and I'll catch up with you tomorrow. Cheers!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Flexible customer financing: Amazon is offering a buy now, pay later program called flexible customer financing. Sellers can offer this to their customers, and customers can pay for the product over a certain amount of time. Sellers will have to pay a fee for this program, but it could help them reach new customers who can't afford their products upfront.Brand tailored coupons: Brand tailored coupons are now out of beta and available to US brand registered sellers. Sellers can use this feature to create targeted coupons for their customers based on their purchase history and loyalty.Customer loyalty analytics dashboard: This new dashboard will give sellers insights into their customers' purchase patterns and loyalty. Sellers can use this information to create targeted promotions and email campaigns.Fit Insight Tools: These AI-powered tools help sellers identify and resolve size and fit issues with their products. This could help sellers improve their product listings and reduce returns.Computer vision based detection: Amazon will use computer vision to detect expired products, damaged products, and other defects before they reach customers. This will help sellers avoid negative customer reviews and returns.Voice-off customer dashboard: This dashboard will be enhanced with new features that surface additional insights to help sellers build long-term customer loyalty. These features include key phrases from customer feedback, category benchmarking, and trend analysis.Seller profile product listings: Amazon will now allow sellers to add products to their seller profile pages. Customers will be able to add these products to their cart directly from the seller profile page.Tap to review: Amazon is simplifying the seller feedback submission process by eliminating the written feedback requirement. This will make it faster for sellers to get the ratings they need to grow their business.Amazon Landing: Amazon Landing now includes merchant cash advances, which are repaid with a percentage of future sales.Amazon Seller Wallet: This feature allows sellers to pay their vendors with one click and have record of all their payments in one place.By with Prime: By with Prime has been included in Shopify. This program allows sellers to offer Prime shipping to their Shopify customers.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Summary: Dive into the top announcements from the first day of Amazon Accelerate in Seattle. From Amazon's fully automated supply chain service to the innovations in generative AI for product listings, we cover the most important updates. Keep an ear out for insights on how Amazon continues to evolve in supporting sellers worldwide.Description:Happy Thursday, everyone! Welcome to Amazon Ads Reward Daily Podcast, episode 89. Fresh off the press, we're bringing you updates straight from Seattle, where the Amazon Accelerate event is unfolding. While I'm keeping pace with Pacific time from Berlin, my sources over LinkedIn have been indispensable in providing quick summaries of the announcements.Supply Chain by Amazon: Arguably, the highlight of the day! Amazon has unveiled a fully automated supply chain service. This major step symbolizes Amazon's intent to streamline everything from warehousing to logistics. Sellers can now place an order at the manufacturing location and let Amazon handle the rest. With additional services like automatic inventory replenishment, it's evident that Amazon aims to be a one-stop solution.Amazon Shipping: Amazon has also introduced a new ground delivery option guaranteeing deliveries within 2-5 days throughout the week and weekends – without any extra charges. It's an exciting proposition for sellers and buyers alike.Smart Seller Central Homepages: Amazon is restructuring the seller homepage to make it more user-friendly and relevant. With so much happening on Amazon, this refocus is indeed welcome.Emerald Notifications: A pilot program that integrates third-party app notifications directly into Seller Central. Early integrations feature apps like Jungle Scout and Getida, with more on the horizon.Generative AI in Product Listing: A move that leverages the power of AI to aid sellers in creating product listings. Simply provide a few keywords and images, and the system suggests titles, bullets, and descriptions.Seller Protections: Addressing concerns about fraud and false claims, Amazon is now allowing signatures on delivery for sellers shipping their products. Also, sellers can add more details about product conditions, potentially saving tons on refunds.More to Come!: From announcements around generative AI working organization-wide to potential updates in advertising, there's a lot to look forward to in the coming days.Given the deluge of updates, these were the most pivotal. The overarching themes point towards innovative capabilities, time-saving solutions, fostering a thriving seller community, and developing a holistic platform for brand building.Stay tuned for more insights from Day 2 of Amazon Accelerate. Next week, we'll dive deeper into selected announcements and their implications. And fingers crossed, we're hoping for some exciting news on the advertising front, perhaps even something around the Search Query Performance API!Thank you for joining today, and as always, have a splendid day ahead! Tschüss and goodbye!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Summary: Today, we're delving into the latest updates from Amazon Accelerate and discussing the recent changes in brand-tailored promotions. Learn about new audience segments like "at risk" and "promising" and find out how you can use them to your advantage.Description:Greetings everyone, and a sunny morning from Amazon Azure Daily! Today's a bit of a change - I'm not nestled in my comfy home studio but broadcasting straight from the office. And with Amazon Accelerate in the fray, there's so much to unpack.Yesterday, we took a plunge into brand-tailored promotions. It's a fantastic tool to customize promotions for specific brand audiences. And speaking of which, a fresh LinkedIn post I came across recently introduced some newly-released audiences within this feature. So here's the scoop:At Risk - This category is for customers who once bought from your brand but haven't returned. The idea here is to reignite their interest with discounts and incentives. Think of it as CPR for customer-brand relationships.Promising - This is the segment of customers who might just become your brand's most loyal patrons. They've recently made a purchase, do it occasionally, and generally spend above average.Top Tier (still in the shadows) - Spotted in a greyed-out section, this seems to be a premium segment reserved for those with a brand registry. These are the creme de la creme, the ones who've recently made purchases and do so very frequently.Now, switching gears to Amazon Accelerate. There are several intriguing sessions lined up. Particularly, 'Boost Your Brand Equity with Amazon Ads', '7 Tactics the Top 10% of Brands Use in Their Ads Strategy', and 'Unwrapping Q4 Tactics to Help Stand Out This Holiday Season' caught my eye. Although I'm a tad skeptical about some being salesy pitches, they promise to be packed with insights.For all my listeners, I'd recommend signing up for Amazon Accelerate, diving into these sessions, and harnessing the knowledge. Let's make the most of this platform!Signing off for today, but stay tuned for more updates tomorrow. Until then, keep learning, keep innovating, and see you soon!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Brand Tailored Promotions is a new Amazon tool that allows sellers to create promotional discounts for specific customer audiences.The tool is currently free to use and there are no fees associated with redemption.Sellers can choose from six different customer audiences, including:Brand Abandoners 90 Days: Customers who have added any of the seller's brand products to their cart in the last 90 days but haven't purchased yet.Brand Followers: Customers who have followed the seller's brand on Amazon.High Spend Customers: A 5% sampling of the seller's highest spending customers in the last 12 months.Potential New Customers: Customers who have clicked on the seller's brand page or added products to their cart in the last 90 days but have not purchased from the brand in the last year.Recent Customers: A 5% sampling of the seller's customers in the last 12 months.Repeat Customers: Customers who have purchased more than one order from the seller's brand in the last 12 months.Sellers can set a discount of up to 50% for each customer audience.The discount codes are valid for a maximum of 60 days.Sellers can track the performance of their Brand Tailored Promotions campaigns in the Amazon Seller Central dashboard.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Title: Episode #86 - The Power of Constant Learning

Summary: In this episode, recorded live on the 8th of September, we delve into the upcoming Amazon Accelerate event in Seattle. This annual seller event promises fresh announcements, especially in the advertising sector. Plus, a discussion on YouTube thumbnail testing and its impact on viewer engagement.Description:Hello everyone, welcome to another insightful episode of Amazon Ads Raw Daily on this fine Friday! We're on the brink of Amazon Accelerate - the annual spectacle hosted directly by Amazon. It's your window into invaluable learnings, networking opportunities, and a sneak peek into Amazon's future plans.Given its pattern, the event is a breeding ground for new announcements, especially on the advertising front. Lately, there's been a noticeable decline in updates, which makes me believe this event will unveil a flurry of them. If you're a seller, this is your moment!Amazon Accelerate blends virtual with real, although, sadly, in-person tickets are sold out. But don't lose hope; you can still grab a virtual seat, attend sessions, and even get recordings. Head over to amazonaccelerate.com to explore the speakers, agenda, and much more.Diving into a tangent, let's talk about thumbnails - not on Amazon, but YouTube. A topic that's intrigued me recently is YouTube's A-B testing feature for video thumbnails. Interestingly, the popular open-mouth thumbnail may be losing its charm! Mr. Beast's recent tests show that closed-mouth thumbnails result in increased watch time. Why, you ask? Well, I have some theories. Is it audience evolution? Or are viewers now seeking genuine content over mere clickbait? Your guess is as good as mine.Feel free to share your thoughts or reach out with your insights. I always appreciate hearing from my listeners.With that, let's wrap up this episode and head into the weekend. Exciting times await next week with the Amazon Accelerate event, and I'll keep you updated. Have a splendid weekend and see you on the other side!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #84 - Delving into Product-Attributed Targeting Campaigns

Summary: On Wednesday, the 6th of September, we explore the Amazon Marketing Cloud (AMC) in detail. Discover what AMC is, how it provides granular insights that no other Amazon service offers, and how its additional paid features can revolutionize your understanding of customer behavior on Amazon.Description:Good day to all listeners of Amazon Ads Raw Daily! On this insightful episode, we're focusing on the Amazon Marketing Cloud (AMC). Despite being around for more than a year, its depth and potential are something that many advertisers may not have fully grasped yet. Let's break it down.AMC is an additional, free reporting service offered by Amazon to advertisers. Accessible through the ad console, AMC lets users interact with a SQL-based relational database to access their data. This gives an unprecedented level of granularity, surpassing even the reports from the Ad Console or API endpoints. If you've been yearning for more detailed insights, AMC is your answer.But there's more! Amazon Marketing Cloud also offers its own API solution. This means you can fetch data from AMC, similar to the Amazon Ads API or the Selling Partner (SP) API. If you're wondering whether it's available outside the US, the answer is not very clear as of now.One unique thing about AMC is its provision of extra paid features. These features give insights using data from external providers. For example:Experian: Offers vehicle purchase insights. Perfect for those in the automotive industry.Foursquare: Provides a view into selected brick-and-mortar stores in the US. This can measure the impact of your ads on physical store visits, showing cross-channel shopping habits.Flexible Amazon Shopping Insights: Perhaps the most potent of the trio, this service combines data from your paid and organic activities, breaking down the shopper's journey. With it, you get a clearer, holistic perspective on your marketing strategies.Further, we dive into the intricacies of AMC's instructional queries. These are ready-made queries that you can use right away. While they're beneficial, personalizing them to suit your unique needs can make them even more powerful. One such instructional query we delved into was the "time to conversion," shedding light on how quickly customers make purchasing decisions post-ad engagement.Thank you for tuning in to today's deep dive into AMC. If you're not using it yet, now's the time to start exploring!Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #82 - The Importance of Naming Conventions in Campaigns & Updates from the Aggregator Scene

Episode #81 - Bankruptcy of Amazon Ads Aggregator Benitago and Industry Impacts

Episode #80 - Amazon Brand Stores, Subscribe & Save Updates, and the Power of the DIBB Framework

Episode #79 - Shopify's Integration with Amazon's Buy with Prime and Tips on Cash Flow Management

Episode #78 - Unpacking Retargeting on Amazon and the Stages of Competency in Performance Marketing

Episode #77 - Navigating Review Changes and Exploring New Product Listing Features on Amazon

Episode #76 - Review Ratings on SERP: Do They Affect Click-Through Rates?

https://www.linkedin.com/posts/andreasreiffen_scoping-amazons-off-site-ads-opportunity-activity-7100493069740883969-ocVr Episode #75 - Understanding Amazon's Off-Amazon Placements and the New Sponsor Brands Slideshow

https://bestatamazon.ck.page/posts/two-amazon-search-query-performance-hacks Episode #74 - Unraveling the Prime Membership Hack & Amazon's New Return Settings

Episode #73 - "Harnessing the Power of Amazon's Search Query Performance Report

Episode #72 - "Amazon's New Sponsored Brands Features: Theme-Based Targeting and Outcome-Based Campaigns

Title: Episode #71 - "Expanding Amazon Sponsored Product Placements to Third-party Websites: What You Need to Know

https://www.linkedin.com/posts/alexanderswade_amazon-ecommerce-reviews-activity-7097513925675536384-qu7OEpisode #70 - "Amazon's Game-Changing Review Test: An Equal Playing Field for All?"

Episode #69 - "Amazon's New AB Testing for Listing Photos and the Enhanced Product Opportunity Explorer

Episode #68 - "New Twists in Amazon Ads: Bid Adjustments and Sponsored Display for Non-Sellers

After a two-week break, we dive into the recent updates in the Amazon ecosystem, focusing on the impressive Q2 2023 earnings. We explore the potential growth areas for Amazon, such as health, media, and telecommunications, while touching on the challenges posed by platforms like TikTok, Shein, and Timo.Hello everyone! I'm back from vacation and thrilled to be steering the Amazon Ads Raw Daily podcast once again. Today, we're focusing on the significant developments from the past weeks concerning Amazon, notably its Q2 2023 earnings. We'll also offer a glimpse into tomorrow's episode which will delve into the recent changes in Amazon's API and advertising.First and foremost, Amazon's Q2 2023 earnings are in the spotlight today. Despite already commanding a vast market share, the giant continues to show growth, particularly in North America. We analyze the numbers, shedding light on the incredible 5.7% margin in Q2 and the company's return to its pre-pandemic efficiency.The growth in Amazon's advertising business is phenomenal, clocking in a 22% increase. With $10.6 billion in revenue, its growth rate surpasses platforms like Meta. We'll discuss the prospects of Amazon potentially outgrowing Meta in advertising revenue in the upcoming years.AWS's growth might be slowing down, but it remains the dominant cloud business globally. However, with Azure from Microsoft and Google Cloud boasting impressive growth rates, competition is tightening.Our discussion won't be complete without looking into Amazon's ambitious projects and the sectors it's hoping to penetrate. Be it health, media, telecommunications (Project Kuiper), or even the promising Indian e-commerce market, Amazon's strategies seem to be well poised for expansion.However, challenges are part and parcel of growth. With platforms like TikTok venturing into e-commerce, and apps like Shein and Timo offering consumers direct access to manufacturers, Amazon might face stiff competition in the user discovery phase.Tune in to gain comprehensive insights into the evolving world of Amazon, the potential shifts in market dynamics, and what these could mean for sellers and advertisers alike.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #66 - "Amazon Opens Advertising to Non-Amazon Sellers: What Does It Mean?

In today's episode, we explore the psychological effects of nudging and default bias, and how they play into marketing strategies. We also discuss how companies like Amazon and Airbnb leverage these principles to enhance user experience and conversion rates. Lastly, we remind you about our upcoming summer vacation starting from this Thursday.Good morning everyone! Welcome to Tuesday's episode of the Amazon Ads Raw Daily podcast, episode 65. Today, we'll take a detour from our regular Amazon Ads focus to delve into the psychological effects of nudging and default bias, and how they relate to marketing. We'll also talk about the upcoming summer break, but don't worry - we've prepared a few surprises for you on the podcast and YouTube channel during our absence.Firstly, we discuss the concept of nudging. Nudging is the practice of subtly influencing users' decisions without forcing them. These gentle prompts are often delivered through strategic context changes, which can encourage users to make certain decisions. We use Airbnb as a case study, exploring how the platform uses nudging to improve the user experience.Secondly, we delve into the concept of default bias. This psychological principle posits that users tend to stick with an established behavior unless there's a compelling incentive to change. Amazon's "Subscribe and Save" option is a prime example of leveraging default bias. The e-commerce giant sets this as the pre-selected option for certain products, subtly nudging users towards making recurring purchases.Despite these being high-level concepts, they can still be useful to small sellers on platforms like Amazon. Think about how you can apply these principles to improve your listings, increase conversion rates, and enhance overall customer experience.Whether you're interested in psychological effects on consumer behavior or want to learn about practical marketing strategies, today's episode will provide you with valuable insights.Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #64 - "The Power of Collaborations: Unpacking the Success of the Barbie Movie

Episode #63 - "Updates to Amazon Ads API and Unpacking the Anchoring Bias in Marketing Strategies

Episode #62 - "Understanding New Amazon Ads Campaign Budget Rules and Their Implications on Your Strategy

Episode #61 - "Amazon Ads API Updates, Understanding Psychological Effects, and How They Impact Your Amazon Strategy

Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.

Episode #59 - "Exploring Tailored Brand Promotions, Understanding Your Amazon Customer Base, and More on Psychological Marketing Effects

Episode #58 - "Prime Week Wrap-Up, Insights on Amazon Luna, and Post-Prime Day Ad Optimizations

Episode #57 - "Prime Day 2023: A Resounding Success, Insights on Deal Badges, and The Promise of Progress

Episode #56 - "The Biggest Prime Day Ever, Violations in Sponsored Brand Ads, and The Importance of Progress

Title: Episode #55 - "Prime Day 2023, The MSG Sphere and The Success List Framework

Links:https://www.linkedin.com/feed/update/urn:li:activity:7083328246141845504?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7083328246141845504%29https://www.linkedin.com/feed/update/urn:li:activity:7083859053105340417?updateEntityUrn=urn%3Ali%3Afs_feedUpdate%3A%28V2%2Curn%3Ali%3Aactivity%3A7083859053105340417%29Thanks for listening and if you like the podcast make sure to subscribe!Check out the YouTube Channel as well:https://youtube.com/@AmazonAdsRawDailyMore Infos about the Me & the Podcast can be found here:https://alexanderswade.com/amazon-ads-raw-daily/Follow me on LinkedIn:https://www.linkedin.com/in/alexanderswade/ Hosted on Acast. See acast.com/privacy for more information.